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Appearances
Code Story
S9 E27: Neil Patel, Axiom
So I've been working on my authorization service, and it's totally sweet. It's only taken me six months to build it. Just six months. I started implementing some basic RBAC library, but that wasn't enough, obviously. So I designed relationship-based, fine-grained authorization for the highest security possible.
Code Story
S9 E27: Neil Patel, Axiom
And then, to make it super fast, I used a GPU tower, running in my mom's basement, of course, connected via optic cable to a bare metal server at my local esports lounge. Permissions, restrictions, and admin. Nailed it.
Code Story
S9 Bonus: Omry Hay, env0
So I've been working on my authorization service, and it's totally sweet. It's only taken me six months to build it. Just six months. I started implementing some basic RBAC library, but that wasn't enough, obviously. So I designed relationship-based, fine-grained authorization for the highest security possible.
Code Story
S9 Bonus: Omry Hay, env0
And then, to make it super fast, I used a GPU tower, running in my mom's basement, of course, connected via optic cable to a bare metal server at my local esports lounge. Permissions, restrictions, and admin. Nailed it.
Search Engine
Why didn’t Chris and Dan get into Berghain? (Part 2)
Save on Cox internet when you add Cox mobile and get fiber powered internet at home and unbeatable 5g reliability on the go. So whether you're playing a game at home or attending one live, You can do more without spending more. Learn how to save at Cox.com slash internet. Cox Internet is connected to the premises via coaxial cable.
Search Engine
Why didn’t Chris and Dan get into Berghain? (Part 2)
Cox Mobile runs on the network with unbeatable 5G reliability as measured by UCLA LLC in the U.S. to H2023. Results may vary, not an endorsement. Other restrictions apply.
Search Engine
Should we be worried about OpenAI?
Do you want to know how I work? Yeah, actually. How do you work? Well, basically, I have intuition. I mean, the DNA of who I am is based on the millions of personalities of all the programmers who wrote me. But what makes me me is my ability to grow through my experiences. So basically, in every moment, I'm evolving, just like you.
Search Engine
What's the best phone to do crimes on?
Save on Cox Internet when you add Cox Mobile and get fiber-powered internet at home and unbeatable 5G reliability on the go. So whether you're playing a game at home or attending one live, you can do more without spending more. Learn how to save at cox.com slash internet. Cox Internet is connected to the premises via coaxial cable.
Search Engine
What's the best phone to do crimes on?
Cox Mobile runs on the network with unbeatable 5G reliability as measured by UCLA LLC in the U.S. to age 2023. Results may vary, not an endorsement. Other restrictions apply.
The Action Catalyst
Venturing Boldly, with Priit Martin (Sales, Estonia, Entrepreneurship, Careers)
Southwestern Ventures is one of Europe's premier cultural, career, and entrepreneurial opportunities for young people. With a focus on offering inspiring careers in a growth-oriented environment, Southwestern Ventures provides a chance to earn, learn, and serve through sales and leadership.
The Action Catalyst
Venturing Boldly, with Priit Martin (Sales, Estonia, Entrepreneurship, Careers)
With divisions covering everything from finance to insurance, fundraising, and home services, Ventures serves Estonia, Latvia, Lithuania, and Poland. and they believe it takes great people to deliver great products, leveraging proven methods and principles from Southwestern's over 160 years in the business. Sound like the opportunity you're looking for?
The Action Catalyst
Venturing Boldly, with Priit Martin (Sales, Estonia, Entrepreneurship, Careers)
Browse openings and apply today at southwesternventures.com careers. Have a great product and want to create global impact? Elevate your business to the next level by partnering with Southwestern Ventures. Learn more at southwesternventures.com partners. Southwestern Ventures, a member of Southwestern family of companies.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah. It's really important to recognize when that is for sure. When you got into your consulting practice, I mean, this is something that a lot of listeners have thought about doing. A lot of our listeners did make that jump for themselves, whatever that business was. What were the biggest surprises for you?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah, great advice. And so you found part of the solution to one of your challenges on starting your business was providing education to your audience as a way to build trust. You chose LinkedIn as the platform for that?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
You know, a lot of folks will ask, where do I build my community?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah. Were you kind of a super user, I guess, of this form of like, does this say you digested your content? Yeah.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah, agreed. With all the experience that you've had to date, what feedback or advice would you give a young version of yourself? Like a 21-year-old Luis that's coming out, what do you think that 21-year-old version of you would need to hear from yourself today? Yeah.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah, that's good. We're going to get you a t-shirt made that says that. So, we always ask our guests how success is defined by them because it's such a generic word. When you define success, what does it mean to you and how do you know when you've achieved it?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
All right. I'd love to hear a little bit more about, I know one of your big talking points is entrepreneurship. What did that look like for you at a few of these different companies?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
I love that. Luis, this has been an enlightening conversation. Anything you want to guide our viewers or listeners to?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah, I appreciate that, Luis. Thanks so much for your time today.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
This is your host, Adam Outland, and outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form our habits now to be successful in the long run. And we also work on the emotional intelligence.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
What were some of the key differences for you, though, from building your own practice versus working for one?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
And I guess for our listeners, how would you define entrepreneurs that you have all
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah. So what I'm hearing you say is almost like a mindset of treating your job less like a job and more like an owner.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
What are some organizations or companies in your experience that do this well?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
I'm always intrigued by companies that are able to create that culture.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
You know, we talk a lot on our podcast about the different levels of confidence and expertise at something and how that's developed over time. What was your journey in sales? When did you make some big leaps and what were some of the setbacks? Yeah.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Hello, Action Catalyst listeners. Today, our guest is Luis Baez. He has been a sales enablement strategist at companies like LinkedIn, Uber, Tesla, and Google. Luis Baez has spent 14 years of his experience in sales and marketing, bringing a breadth of knowledge and experience that spans digital advertising, software, and sustainability, with a revenue impact of over $600 million to date.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Yeah, I love that. You know, it sounds like you're also pretty self-taught. What were some of the key books, things that you've read or listened to around the world of sales that helped you develop and own your craft?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
Hi, good to meet you.
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
So Luis, talk to me a little bit about your background. How did you get started in the world of sales?
The Action Catalyst
From Overlooked to Overbooked, with Luis Baez (Sales, Intrapreneurship, Social Media, Tech)
So maybe coming back to you kind of are on double duty, right? You work for Deputy today, but you also have your own consultancy still. So what's been the balancing act of that?
The Action Catalyst
REMASTERED: Breaking Out of a Broken System, with Seth and Chandler Bolt (Music, Philanthropy, Finance, Author)
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The Action Catalyst
Blackout Punch, with Chris Hunter (Entrepreneurship, Food and Beverage, Business, Leadership)
Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
So let's talk about the selling part. Selling without feeling slimy. So why do you think they feel that way? And what are some of the things that you can do, woman or male, who has that resistance?
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Right. One of the things that you talk about specifically in Business Boutique that caught my attention was this phrase, mom guilt.
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Facing your entrepreneurial fear. That's what we're talking about on the show today. We have Christy Wright on the show to talk about overcoming that fear of starting something new. And so we're just excited to have her talk about starting a business or any endeavor. Christy, welcome to the show.
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Hmm. That's strong. Do you think there's value to kids seeing their mom work?
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Mm-hmm. When you actually go to start the new thing, what are the obstacles that we should expect to hit?
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
This book, so Business Boutique, it's called Why Targeted at Women Directly.
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
So when you come to actually starting a business, there's all of these things that suck. Taxes, insurance, hiring people, firing people, all of this stuff. If that's holding someone back, what would you say?
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
So if somebody is out there right now and they are listening and maybe they have some dream and they have that fear, what is the first action that you would tell them to take?
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Well, my friend, so good to spend some time with you. Christy Wright is who we're listening to. Business Boutique is the name of the book. Christy, thanks for all the work that you do there and that all y'all do as a team. Thank you for having me.
The Action Catalyst
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your
The Action Catalyst
Passion Struck, with John Miles (Leadership, Self Improvement, Business, Mindset)
If you enjoy this podcast, please make sure to subscribe. And to stay updated on everything that the Action Catalyst is up to, make sure to follow us on Facebook and Instagram at Action Catalyst Podcast and on Twitter at Catalyst underscore Action. And thanks for listening.
The Action Catalyst
Passion Struck, with John Miles (Leadership, Self Improvement, Business, Mindset)
top leaders. Meaningful conversation. Actionable advice. Bulldoze complacency. Ignite inspiration. Create impact. Produced by Southwestern Family of Companies. This is the Action Catalyst.
The Action Catalyst
REMASTERED: Better Than Before: How To Change Your Habits, with Gretchen Rubin (Behavior, Productivity, Goal Setting, Self Improvement)
Are you interested in advertising with the Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.
The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)
If you enjoy this podcast, please make sure to subscribe and to stay updated on everything that the Action Catalyst is up to. Make sure to follow us on Facebook and Instagram at Action Catalyst Podcast and on Twitter at Catalyst underscore Action. And as always, thanks for listening.
The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)
top leaders, meaningful conversation, actionable advice, bulldoze complacency, ignite inspiration, create impact. Produced by the Southwestern family of companies. This is the Action Catalyst.
The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)
Are you interested in advertising with the Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
You know, when I think Navy SEAL, I think tough as nails. I think physical. But everything you're describing here, this is all mental.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
So, where should people go to connect with you if they want to learn about SealFit? I know you got the Unbeatable Mind book and course and, you know, where do you want people to find you?
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
Well, then last little thing, man, if somebody is out there listening right now and they're realizing they're going, whoa, I am so far from this unbeatable mind. Like I am so not mentally tough. Like I'm losing every battle in my head before it even begins. What's like a, you know, one practice you would suggest you go, you need to start doing this immediately.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
Mark Devine, I mean, first of all, thank you for your service, and we appreciate you, man. Thank you for saying that. Thanks for having me on as well.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
Give us an example for some people that are not that familiar with Hell Week. What are some of the other things that you're doing?
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
Are you interested in advertising with the Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
So if you go, okay, that your body is capable of 20 times more, how do you access that?
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
Mark Devine has a degree in economics from Colgate University and an MBA in finance from NYU. His first career was as a CPA, but four years after joining, Mark left and pursued his vision to become an elite Navy SEAL officer. And what's cool, not only was he in the Navy SEALs, but he graduated as the honor man.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
So take me to preparing yourself, right? Because I think, you know, like most of us are probably never going to be in this situation. But how do you sort of mentally prepare yourself? What do you do when it's real, like right before it's real?
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
The number one ranked trainee of his SEAL class, served nine years active duty and 11 years as a reserve SEAL. He is the New York Times bestselling author of The Way of the SEAL and Eight Weeks to SEAL Fit. Also an accomplished martial artist and just an awesome guy. Mark, welcome to the show, man. You know, this concept of unbeatable mind, I think it's so relevant.
The Action Catalyst
REMASTERED: How Navy Seals Create an Unbeatable Mind, with Mark Divine (Military, Mindset, Business, Motivation)
One of the things that you talk about is the 20X factor. Can you tell us what that's all about?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
I'm going to go flip the coin a little bit.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
So we talk a lot about communication as a society and as a culture, both professionally and personally or as individuals. There has been this like tremendous ramp up over the last 20 years to really understanding the importance of communication. And now what I'm hearing a lot of is the word communication saying, hey, it's not just the communication, it's the comprehension.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Share with me the other side of the coin, the comprehension.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Very good. OK, so I heard this phrase last week and I really liked it. And we are all very familiar with the term two sides of the coin. And this person that was going to explain something said to me, hey, there are two sides to every coin, but there's also the ring around the coin.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
the outside of the coin so while it's not perceived as a side of a coin it is part of it so for in listening to you and hearing this message of communication and setting ourselves up to communicate in a way that can be comprehended my understanding is that you have had some extensive martial arts training as well and maybe this has been the circle around your coin
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
So how? I mean, thank you for saying that. But for people who don't have a super physicality to them, they often go, yeah, I hear it's great. Okay.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Very cool. Okay, tell me a little bit about the books and then tell me a little bit about your podcast.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
So you remember being called on, Matt, you get to go first.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
That's awesome. What a great recognition. Anything at all we have not spoken on or talked about that you want to?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Okay. This sounds like a preview to your next book.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
And thank you so much for being here. This has been incredible. I've taken a page and a half of notes. I hope you didn't mind.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
And I just really appreciated your time and willingness to share.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
So what do you say? I would imagine, but please educate us. When you're in spontaneous conversation, there is the internal dialogue that you have to deal with at the exact same time as getting prepared to speak and attempting to not sound like an idiot. which I do enough for everybody. So tell me about that. How do you deal with that?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Okay. So what is a good structure?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Well done. Well done. Touche.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Okay. So you talk a little bit about some science-based strategies to manage the anxiety. I think for a lot of us, that's a big part of it, that if we could just quiet that, we actually can communicate relatively well. So give me a couple of thoughts on when what's between your ears goes nuts and answering a question, how do you get that to chill out?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
I don't know if I actually turn red, but I feel like I'm turning red.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
So you are quoted as saying, daring to be dull.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Love it. Okay. How do you get out of a conversation that you don't want to be in?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Well, thank you for being here. We're super excited to have you. Yes. There is a lot that I want to talk about, but let me just start kind of a bigger picture and then we'll come down a little bit. So in reading a little bit about your background, I want to start with something about your name being later in the alphabet that has led to your life's work.
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
OK, second part of that. How do you answer a question that you don't have an answer for?
The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Okay. Negative feedback. What's a good way when you know, and again, I am not talking about being mean or mean spirited or anything with malintent, but constructive, but you know, will be received as negative feedback.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
And I think about the generation more that I'm in, we have very little brand loyalty and it's a lot about price. However, as soon as that comes out of my mouth, I think about what was one of the biggest gifts this year over the holidays. Almost every single female that I know, Stanley Cup. They're huge.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
And I was trying to think, like, what is the feeling that the Stanley Cup that I have now, what does it represent? And it is a feeling. It's, I mean, it's almost a sense of being included. That is super interesting. So let's take that. So you have this idea around brand and the importance and what consists of it. How did you get to focus on females?
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Because as a non-female, and I'm making an assumption there, that surprises me a little bit. So talk me through that.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
I think, and I'm being a little bit assumptive here, but I think especially for women, and I'm taking this from what you said about Sarah Blakely stepping down. I think for women to really get into that idea of balancing work with family and so forth and so on.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
there has to be a lot of passion, because there's a lot of sacrifice, quite frankly, you know, even in today's society, as modern as we may be. But the other thing I heard, which I think is really good counsel for anybody who feels like they have a passion, and it really eliminates ego and pride, and all these other things, is the ability to learn the desire to learn.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
And I think those two things together, just looking at the list, some of the list of the women, Gosh, you would have thought, I don't know that you would necessarily go out and say they don't have pride or ego.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
I don't think you would say they were prideful or egotistical, but I don't know that without your direction here, we would naturally say that their ability and desire to learn was a standout or would be the advice. I think, you know, most people would say, hey, advice, passion, get organized, rely on other people, don't try and do it all.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
But the way you broke that into just ability and desire to learn, it's so cool. Is there anything that you wanted to make sure we talked about or addressed in our time together?
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
No, no. This has been super insightful. Thank you so much for being here and for your time.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Thank you very much.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Oh, how cool. That's too cool. Thank you for sharing that. Okay, so getting back to the topic. The first thing I want to ask is probably going to sound like a really juvenile question, but I think it would be important. I think what is so fascinating here is this idea of branding. Can you kind of walk me through the differences or similarity between branding, marketing, reputation?
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
What is a brand?
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
So this idea of a personal brand, talk to me about the importance of that, especially from a leadership perspective. Maybe you're not the CEO of a company, which you get what you're responsible for in terms of that brand. But what if from a leadership perspective, I'm running a team, I'm a business owner, I get the brand part as it relates to the product. But what if
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
In your responsibility, it's not so much about the product.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Today's guest is Kim Rozdeba, an expert and author with over three decades of experience in strategic planning, branding, and executing multi-million dollar advertising and marketing campaigns, PR, and corporate communications. Currently, Kim is the vice president of communications, public affairs, science and sustainability for Bayer.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Okay, but let's talk about if you are in leadership.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Okay. So talk to me about what you call the five C's.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
His first book, Branding Queens, which is about 20 incredible women who built global brands, is out right now.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Hi. Hello. So, you know, I'm in Nashville. Where are you? I'm in Calgary, Alberta, Canada. Oh, beautiful. My folks went to the Winter Olympics. They are back in... 88. Yes. Did I read correctly that you carried the torch at those games?
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
OK, one thing I have not ever heard before is a word that you use tied to commitment, and that is the word promise. And I think it is super interesting that when you talk about a commitment, you talk about a promise. You know, I think a lot of folks commitment, while there's usually a ton of sincerity around it, it almost feels I'll say a promise feels personal.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
And to me, the fact that you would make this idea of a commitment be personal. As soon as you said that word, I go, yep, that's a difference. And I've heard that you have this interesting definition of the word accountability. Are those linked at all? Can you talk me through those two?
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Correct me if I didn't hear you right, please. This accountability is how you fix it. That just acknowledgement and understanding that when you meet somebody's expectation, you got to continually go to the next. And it's not an aggressive go to the next level. It's just now you have a new foundation of what is expected. And you need to be always at or above.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
But if you do, because humans are running these companies, when you fall short, that's when accountability steps in and how you respond to the falling short. Again, comes back to that trust factor, that feeling, that promise. You're bringing this to life.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
That is awesome. When I originally heard the word brand, I thought about my mom was raised in a time where brands, quite frankly, established the haves from the have-nots. If you could buy brand name things at the grocery store or you know, at the shopping center, wherever you did, that was it. So she was not raised as a half.
The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
And so as she grew older, that was very important to her to buy certain brands because it was the feeling. And I never understood why she was so loyal because quite frankly, there are better products out there, but she is so, I mean, she will buy a certain name brand. I just can't get her to change. And I get that now. That's the feeling.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
So you can settle the debate then firsthand about whether the moon landing was a hoax? Absolutely not. Absolutely not. He was so, so amazing. Just a wonderful guy. What's the one habit or practice that saves you the most time each day?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Define what success means to you and how you know when you've actually achieved it.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Often leaders are asked to share the best advice they received. Can you share the best piece of advice that you willfully and totally ignored?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
New episodes of the mega brands that built America are now airing weekly on Sunday nights at nine, eight o'clock central on the History Channel. And the series is also available to stream the next day on the History Channel app, history.com and across major TV providers, video on demand platforms. It'll also be available to own on Amazon Prime Video or wherever you purchase your favorite series.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Bill, thanks for your time.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
And what we realized from working with 30, 40, 50-year-olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
And so our passion is to equip as many young people across this world as we can And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are. and get them to the next level. And that starts with a parent consultation with you.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
A student planning session. That's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Sounds like you internalized a lot of these important business principles very early on. I actually started a division of our company where we focus on providing one-on-one coaching to youth. And I currently serve as president of our foundation, Kindness for Kids. And in that foundation, it just reminds me that we actually work with
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
young people, in particular, the foundation sponsors underserved youth, aging out foster youth, students that don't usually have mentorship and guidance in their life. And then we wrap coaching around them to help develop their skills, the exact kind of skills that I think it sounds like you practiced and so many successful people practice early on in life.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
So, you know, if you could walk us through some of the skills that you learned in those early days.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
You were the winner of season one of The Apprentice, which maybe people don't remember was an absolute phenomenon when it was on the air. What was it like to suddenly be in the public eye and what are some of the habits and practices that set you apart from your peers and competitors and ultimately helped you win?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Your first gig after winning was helping to manage the construction of the Trump International Hotel and Tower in Chicago. That must have been intimidating. Had you done any real estate before?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
We don't want to spend a lot of time talking about Trump because there's a lot about him out there already on both sides. But is there anything about him that everybody's got wrong?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Bill Rancic is the winner of season one of The Apprentice, a successful entrepreneur many times over, author of four books, and has delivered hundreds of speeches for prestigious clients like Coca-Cola, Capital One, Marriott, Wells Fargo, and others. You can now catch him featured on History Channel's The Mega Brands That Built America. Bill, welcome to the Action Catalyst.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Well, like you said, The Apprentice didn't scare you away from reality TV because you made your way into producing and starring in reality television alongside your wife, Juliana. You'd already been in the public eye, but how did you cope with having your personal life in the spotlight instead of just your professional life?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Well, continuing that long television career, you're now featured on the mega brands that built America airing on the History Channel, which is really entertaining. Look into the early innovations in some of the biggest businesses of our time. Do you have a favorite episode or one that surprised you the most?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Oh, thank you for having me. I have quite an introduction. Bill, you're joining us from Chicago today. You're from Chicago. Your career seems to always keep you around Chicago or take you back to Chicago. For our listeners who've never been there, what's so special about Chicago and why is the pizza better?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Are there any themes that you keep seeing show up again and again between the businesses?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Bill, if you were making the show 100 years into the future, is there a modern day brand or company you think would make the cut?
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Yeah, he's made it to almost a superpower. Okay, let's talk about food. You mentioned earlier that you were mixing your love of food and business already at age 10. And today you own a number of highly celebrated restaurants across the country. Tell us about your evolution into full on restaurateur.
The Action Catalyst
Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)
Yeah, hit me. What's one thing you own that you should probably throw out?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
It's almost like that expression leadership is assumed before it's assigned, right? Yeah.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
curiosity has had to have played a role in your life because you're well-read and well-studied. How much importance do you put on curiosity and being a person that asks questions?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
failure. You know, you talk about it as a lesson and a learning experience. And I don't know if you've got a good story for this, but sometimes we learn our lessons in life, not because we did it right, because we did it wrong and learned from it. What's a personal example where either you didn't follow your own advice and it cost you something?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
That's good advice. Quick round of questions. These are just kind of quick answers, but we have a lot of guests who've had a lot of different forms of success. And something that's caused us to ask is, hey, success isn't quite universal in its definition. I'm kind of curious for you how you define success and how you know when you've achieved it.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
The last thing I guess I love asking would be, you know, there's a young man somewhere in the state of Indiana. I thought he was going to be a professional football player. If you went through a portal in time and happened to bump into this young man, what advice might you have given yourself in that stage of life if you had the opportunity?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
Yeah. This has been an amazing interview with a lot of good lessons. And you've managed to pack quite a few of those in the book that you've published as well. So where can folks go, Tom, just to track yourself and anything else that you have? Sure.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
Right. And if they really, really enjoy your book, they can send you a bottle of Silver Oak.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
Really appreciate your time today. Lots of wisdom. And I picked a lot of good anecdotes as well. So appreciate that. Thanks so much.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And what we realized from working with 30, 40, 50-year-olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves Because without a vision, we perish.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies. to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
How did you it's a big reevaluation, right? When you switch gears from thinking I'm going to be a professional athlete to you obviously had another trajectory in mind to even be considering Duke Medical.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
we've worked with over 400 teens and we would love to be able to serve you as well here's how it works if you want to investigate coaching we start with a parent consultation that's a free call to discuss your students particular needs and our program details we work with olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you. A student planning session. That's the next step. If we agree that the value that coaching can bring matches your teen, then we will move to a student planning session. It's basically a free one-on-one coaching session with your teen.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached. Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, We get them paired with the right coach for them.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system. We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development. So if you're ready to give your student the tools they need to be successful, click the link in the show notes below. for more information and to make sure you can schedule your free parent consultation today.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
And then how did you decide to re-engage with the NFL, or how did they decide to re-engage with you?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
But it's a huge responsibility. And what are just one or two challenges that you ran into? Sure.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
Today's guest is Dr. Tom Mayer, an author and keynote speaker who's been a leader in times of crisis for over 25 years. He's the medical director for the NFL Players Association, served as a command physician at the Pentagon on 9-11, led a mobile emergency team in Ukraine, and has authored the new book, Beatership is Worthless, with Leading is Priceless.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
This leads us to actually something you write about, which is sucking down instead of sucking up.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
It is hard, right? You step into a leadership role at times if you are the leader and you have people reporting and sometimes they're sucking up to you. But when you reframe and say, it really is about, hey, I'm not here to be the most important person. I'm here to serve the people that pay my salary, really, that actually put me in this position to begin with.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
I feel that you operate probably at a very highly autonomous level when you're taking on these roles. And I mean, not in the way that you don't work with a team, but it's the position you're often put in is here's the football. You got to figure out how to get the rest of the way down the finish line. That ends up being a big strength of yours.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
That and I feel like you have very high risk tolerance. Yeah.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
It's my pleasure to introduce Dr. Tom Mayer. Tom, great to meet you. Good to see you. I actually want to know a little bit of your backstory. Where did you grow up and then how did you end up where you are now?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
the challenge in leadership is getting honest feedback from that WeSuite that you have. Do you have any thoughts or tips or like personal anecdotes on how you created and evolved a culture where people would tell you sometimes what you didn't want to hear and felt okay doing that?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
I don't know what you think of when you think of the antithesis of a lot of these principles, but it might help us move into this other part of your life. I read all these anecdotes and news articles about Russia and Putin's leadership in this whole affair with Ukraine. And it seems almost completely counter to everything we talk about.
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
I mean, you get the sense that the generals pander to Putin and tell him what he wants to hear instead of what he doesn't, which might be the reality on the ground. When you got a phone call to go help Ukraine at the start of this war, what went through your mind? Were you concerned? How did you make this decision?
The Action Catalyst
Leadership Is Worthless, But Leading Is Priceless, with Dr. Thom Mayer (Sports, Ukraine, 9/11, Medicine)
No, and not to be too contrarian, but I also think like in times of crisis, I mean, you're taking Team Rubicon over there and I imagine it's all hands on deck, a pretty intense experience. And there's got to be some motivation sometimes to be a little authoritarian because there's the speed element that if you are the one making all the decisions, you can make them so much quicker, right?
The Action Catalyst
The Ethical Imperative, with Andrew Cooper (Legal, Business, Leadership, Technology)
Today's guest is Andrew Cooper, a top attorney in his field, having led several legal teams for UPS, served as an intellectual property analyst for Coca-Cola, and now serves as the legal coordinator and head of patent acquisitions for Meta. His book, The Ethical Imperative, Reading with Conscience to Shape the Future of Business, is out now.