A controversy among YouTube influencers has led to a series of lawsuits accusing browser extensions like PayPal Honey of swiping their commissions. PayPal said it disagrees with the claims in these lawsuits and look forward to defending itself. The litigation shines a light on the sometimes murky world of affiliate marketing, a $12 billion business. Further Reading: -Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree? Learn more about your ad choices. Visit megaphone.fm/adchoices
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I'm not someone who spends a lot of time on YouTube. But recently, a spicy controversy that has to do with how influencers make money had me on a call with a YouTuber.
I'm a YouTube creator. I go by the name Yub. I'm based in Texas. Hello, y'all. And I make gaming videos, very immature style, like the kind your kids probably watch on the iPad. That's so annoying. That's me. That's what I do.
And you probably get asked this a ton. Why Yubb?
It was just the shortest URL I could find that was short, but you could still say it as a word out loud.
And it's not your real name, obviously.
No, no. My real name is Dylan. That would be crazy if my mom named me Yubb.
Dylan Russell, aka Yub, has about 1.6 million subscribers on his channel, and he's been making a living entirely off YouTube for years. Most of his income comes from ad breaks in his videos.
That's where I make probably 95% of my income. My eggs are definitely all in that basket. And then I have a small portion that comes from merch sales. I have like little silly Yub t-shirts and stuff and hats.
Another common way that Yub and other YouTube creators get paid is through sponsorships, basically promoting products in their videos. One company that sponsored Yub was a service called Honey. In fact, Honey paid a lot of YouTubers to promote it.
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