The Action Catalyst
REMASTERED: Values Driven Leadership, with Dina Dwyer-Owens (Franchising, Business, Morals, Ethics)
Tue, 28 Jan 2025
Author, speaker, and franchising leader Dina Dwyer-Owens opens up about creating a code of values BEFORE you launch a business, re-earning your position every day, how to live R.I.C.H. and scale in franchising, and why to gamify your processes.
Full Episode
This is who we are. This is the only way that we're going to keep these values front and center. And the minute we start getting lazy about it, I liken it to people who do a good job of brushing their teeth, but they don't floss their teeth very often. And what happens when you don't floss your teeth very often? You get rot, you get decay. And what happens when you start having decay?
it not only affects your teeth, it affects major organs in your body. And in my mind, it's up to the leader to stay firm on the fact that you've got to keep the values front and center because the minute you quit flossing, you're going to get decay.
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I am honored today to introduce to you somebody who is not only a thought leader, but much more importantly, a practitioner, Dina Dwyer-Owens. You may recognize her as Faith Brown on Undercover Boss, which was one of the most popular episodes from that reality TV show.
She's also an author, and we're going to talk about some of her stuff today around her first book was called Live Rich and then Values, Inc., Her real life job is the co-chair of the Dwyer Group, which is a billion dollar, well over a billion dollar organization that is in sort of the franchise space. Anyways, I'm excited and honored. Dina, welcome to the show.
Thank you. I'm the one who's honored here. I so appreciate the opportunity to share with all your listeners about what's most important to me at the Dwyer Group.
Yeah, so how did the Dwyer Group get started?
Well, my father, Don Dwyer, founded the company in 1981, and he had a vision for having a collection of franchise businesses, basically serving the same customer base. And he was just so clear about his vision, his mission, and his values. In fact, his mission statement still lives on today, and that's to teach our principles and systems.
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