REMASTERED: Values Driven Leadership, with Dina Dwyer-Owens (Franchising, Business, Morals, Ethics)
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This is who we are. This is the only way that we're going to keep these values front and center. And the minute we start getting lazy about it, I liken it to people who do a good job of brushing their teeth, but they don't floss their teeth very often. And what happens when you don't floss your teeth very often? You get rot, you get decay. And what happens when you start having decay? it not only affects your teeth, it affects major organs in your body. And in my mind, it's up to the leader to stay firm on the fact that you've got to keep the values front and center because the minute you quit flossing, you're going to get decay.
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Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com. I am honored today to introduce to you somebody who is not only a thought leader, but much more importantly, a practitioner, Dina Dwyer-Owens. You may recognize her as Faith Brown on Undercover Boss, which was one of the most popular episodes from that reality TV show. She's also an author, and we're going to talk about some of her stuff today around her first book was called Live Rich and then Values, Inc., Her real life job is the co-chair of the Dwyer Group, which is a billion dollar, well over a billion dollar organization that is in sort of the franchise space. Anyways, I'm excited and honored. Dina, welcome to the show.
Thank you. I'm the one who's honored here. I so appreciate the opportunity to share with all your listeners about what's most important to me at the Dwyer Group.
Yeah, so how did the Dwyer Group get started?
Well, my father, Don Dwyer, founded the company in 1981, and he had a vision for having a collection of franchise businesses, basically serving the same customer base. And he was just so clear about his vision, his mission, and his values. In fact, his mission statement still lives on today, and that's to teach our principles and systems. Franchising is all about systems of personal and business success so that all people we touch, live happier, more successful lives. It's a great way to wake up every day. We're in the business of helping people have a better quality of life. We just happen to use franchising as our vehicle to do that. When Don founded the company, he also had always been a student of leadership.
Those listening are all students of leadership here. We all want to get better. Don said... how do I really start this company off right with the right foundation? And what he had learned by studying great leaders was that they were always clear about their values and that they put their values in writing and then they put their values to work. And they worked hard to practice those values day in and day out. So when he launched the business in 81, he launched it with what he coined his code of values. And looking back, they're probably more emotionally based beliefs, things like Loyalty has meaning to our lives. We must count our blessings every day in every way. And one that I will never forget, and unfortunately we lost Don in 1994, but one value as a kid growing up in his business was re-earning our position every day in every way. So he always said, celebrate the victories of the past, learn from the mistakes, but be better today than you were yesterday.
So Don again had this vision and he began to build the company with Rainbow International, which was the flagship company, which was back then a carpet dyeing and cleaning company. So we could come into your house if you had that good old hand shag carpeting and you wanted to take care of some stains, we could make that a nice brown shag carpeting. That industry has changed. So Rainbow today is a restoration and carpet cleaning company mostly focused on fire and flood restoration. And then he bought a company called Mr. Reuter and it was actually a penny stock that he ended up doing a reverse merger on in 93 and took the company public. Started up some brands like Mr. Electric and AirServe and Mr. Appliance.
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