Creating Confidence with Heather Monahan
Confidence Classic: How to Persevere, Dream Bigger, and Win at Life with Justin Prince Entrepreneur, International Speaker, & Author
Wed, 30 Apr 2025
You are the ONE your family legacy has been waiting for! In this special replay, I’m joined by entrepreneur, speaker, and best-selling author Justin Prince to talk about how perseverance, faith, identity, and vision all work together to shape your unforgettable life. He shares how he went from flipping pizzas and selling Bible videos to building five multimillion-dollar businesses and impacting millions. We also talk about how to unlock and achieve our greatest potential. Remember, YOU were made for more! In This Episode You Will Learn Why your STRUGGLE is just as valuable as your dream. The difference between being motivated by fear vs. stepping into purpose. How to show up with energy even when you don’t “feel” ready. The “E + R = O” formula to shift your mindset in hard moments. What to do when your dream feels too fragile to share. How to make decisions that shift the trajectory of your entire family legacy. Resources + Links Sign up for a one-dollar-per-month trial period at shopify.com/monahan Download the CFO’s Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order when you use code CONFIDENCE15 at checkout at jennikayne.com. Call my digital clone at 201-897-2553! Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Justin on: Website: iamjustinprince.com Instagram: @iamjustinprince
Chapter 1: Who is Justin Prince and what is his journey to success?
The journey sucks when you're in it, reflect back on it, then don't you feel like it's empowering or is it just me that feels like that?
Sister, they used to say to me, they'd be like, enjoy the journey. If you're not happy, you're not doing it right. And I'm like, I'm not happy. This is hard and I'm getting my butt kicked and I am like not winning and this is not fun. And it is not easy to keep your emotional state, like the way you show up, your emotional energy. at a peak level when you're in that struggle section.
A quick formula I'll share with you. It's the E plus R equals O. So E plus R equals O. So three quick lessons. It's the event plus the response that equals outcome. Event plus response equals outcome. Lesson number one, the event doesn't equal the outcome. The E doesn't equal the O. Why? Because we get to own the R. My friends, you get to own your response.
You get to own what Viktor Frankl, who was hauled off into the Nazi concentration camps with his family, maybe the darkest time in human history, maybe this moment, certainly one of them. And he said, no matter what the guards took from me, they couldn't take what he called the gap. And it was his response to the events. He got to own the response.
So my friends, you get to show up with that same energy, that same passion, that same enthusiasm, that same dream, even though you're not there yet. Because remember, direction's more important than destination. You don't always have to be there as long as you're just heading the right direction. Keep moving in the right direction, right? Second lesson, the R is not react. The R is respond.
So great leaders don't react, leaders respond. So you get back up. There's two great questions, by the way, I think we need to ask ourselves as leaders and people that are trying to be change agents in the world and make things happen. The first one is how far, the second one is how long. So how far do I fall when negativity hits and how long do I stay down, right?
So the first one is a depth question. The second one's a duration question. How far do I fall? You know, when challenges hit me and then how long do I sit down? How do I choose to respond to challenges? And you say to yourself, I'm not going to fall that far. And you know what? I'm not going to stay down that long. Tony Robbins talks about his 90 second rule.
He's like, yo, I'm going to whine and complain and be ticked and stressed for 90 seconds. And then I'm moving on, right? Third lesson is this. Your R creates an E for others. So the way that you choose to respond to the events of your life will create events for other people in their life. So the way that you choose to respond, your kids are watching.
The way you choose to respond, your spouse is watching. The way you choose to respond, your employees are watching. The way you choose to respond, your team's watching. The way you choose to respond, the marketplace is watching. And you are creating events for other people by the way that you choose to show up and respond to the events of your life.
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Chapter 2: What are the three key sections of the journey to success?
They go, the one chapter I was like, yo, if I'd all read was just that. And then they go, the next one is stacked on that. And then they all have the workshops and then the formula and the frameworks. They all stack with habit stacking to where the book itself is literally each chapter would change your life, you know, as you apply each chapter, but the book itself is a change your life book.
What feedback do you get from your readers? Because I know you're like me. We read all the reviews and get so excited to hear that we can impact someone. What feedback touches you the most or is having the biggest effect from the book?
I think the biggest one for me is, again, going to that identity. I just spoke at a men's retreat. The videographer, I'm looking up his text to me. He just sent this to me like two days ago. The videographer sent me this. We're friends. He actually used to do a bunch of my video work. We haven't worked together now for probably, you know, seven years or whatever it's been.
But I saw him there, gave him a big hug. Oh, my gosh, bro. What's going on? So he said they did. They did basically, in essence, exit interviews because they're creating like video and testimonials and stuff for their retreat. He said the amount of people who said in their interview, quote, I want to be the one for their family and future generations was really special to witness.
And then he kind of continued. I think once you realize that all of these decisions matter. You know, that your life matters. You know, the word decision, it's a Latin word. Decision was to cut and the D was off. So an incision, when they created the word cut in, where a decision cut off, what does that mean? You come up to a moment in your life and you choose to go right, guess what happened?
You cut off all the possibilities going left. You're making new decisions. My friend, I want you to know something. Every decision you've ever made your whole life, every single one, puts you listening to this discussion right now at this moment in your life. You made an appointment to be here. And again, you've never been this old before, and you'll never be this young again.
And in life, we can't always control what happens, but we can make a new decision to be the one in our lives. And so I love when people say, I'm the one. You know, I'm going to go be that one for me. It's like an awareness. It's like all change starts with heightened awareness. that all the decisions matter and they all stack up and they ultimately create the story of our lives.
Because I tell people, you're not what you did, but you are what you repeatedly do. We've all made mistakes. We've all haven't been our best self. We've all had the challenges and the pains and maybe we're in the middle of them right now, but what you did is not who you are, but what you repeatedly do over time will define who you are.
And so you start living a better life when you start saying, I'm gonna start making new decisions because of what my identity is. And the book is designed to teach you how to do that. So you you collapse learning curves. This is why I love podcasts like this. I love books. I love the events. I love the coaching is you're paying for speed. You're collapsing time. Right.
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