Soon after Cassie and Diddy end their relationship, Diddy rebrands himself again, as Sean “Love” Combs. He's on his way to becoming hip hop’s third billionaire, wins lifetime achievement awards and gets the key to New York City. But in 2023, Cassie files a 35-page lawsuit against him, alleging he physically and sexually abused her. Her suit is settled quickly and quietly, but it's just the beginning of Diddy's legal issues. In the weeks and months following Cassie's suit, he's hit with dozens more lawsuits from people alleging he abused them too. Combs denies abusing anyone. If you or someone you know is a victim of sexual assault, please call the National Sexual Assault Hotline: 1-800-656-HOPE or go to rainn.org. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What happened during Diddy's BET Lifetime Achievement Award speech?
And on talk shows, like the BBC's Graham Norton Show, even using the marriage equality slogan, love wins. This is the ultimate goal. I have become love, and love wins. Love wins!
Let's go, y'all!
Culture reporter Justin Tinsley says just like all of his other name changes, this new one was a way to get attention and stay relevant.
What these name changes have always done for Diddy is just allow him to live in the news cycle. It allows him to dictate the course of the conversation. It's like, all right, so you have X, Y, and Z going on in your life, but why did you change your name again? What do you want us to call you?
In 2018, Diddy went on The Breakfast Club, a popular radio show out of New York that for a while was simulcast on his television network, Revolt. The host said they noticed he was in fact different from the Diddy they used to know.
Yeah, I want to know, did you go to anger management or something? Something happened in Diddy's life. Like what happened?
Diddy just turned and became love. Yeah. Man, I think I was also like going through like a stressful time, too. And, you know, that's a part of growing up. You evolve and you see things differently. And then just being honest with yourself on like, how do I want to be seen? How do I want to make people feel?
He said that he was no longer the antagonistic, hot-tempered Diddy that people might have seen in the past. The Diddy that came from a certain environment that he says made him act out.
People were getting punched in their face every day. So I figured, why don't I be the first one to punch people in their face? The punching in their face is going to start at some time.
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