Scaling a business is exciting, but finding the right balance between growth and profit is where most entrepreneurs stumble. In this episode of The Level Up Podcast, Paul Alex dives into the essential strategies for expanding your business without draining your resources—or sacrificing your bottom line. Whether you’re in a growth phase or focusing on maximizing profits, this episode gives you the tools to navigate both with confidence.In This Episode, You’ll Learn:Strategic Growth Investments: Discover how to invest wisely in systems, marketing, and people without reckless spending.Why Profit Is Non-Negotiable: Learn why profits aren’t just about making money—they’re the fuel that keeps your business running and growing.Mastering the Timing: Understand when to push for growth and when to tighten expenses to maximize efficiency and long-term sustainability.💡 Key Takeaway: Growth fuels your vision, but profit sustains it. Finding the balance between the two is key to building a business that lasts.“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com
Chapter 1: How does advertising influence podcast content?
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This is the Moth Radio Hour. I'm Meg Bowles, and I'll be your host this time. Expectations. We set them, manage them, and try to live up to them. Sometimes our expectations of what will happen next are spot on, and other times we miss the mark. All of the stories in this hour deal with the goals we set for ourselves and how we hope things might unfold. Our first story comes from Benji Waterhouse.
If you've ever been to a main stage event, you'll know that we bring people to the stage by sharing their answer to a question that we pose to all the storytellers. It's an icebreaker that introduces us to the teller as they make their way to the stage. So borrowing from that, when I asked Benji, when was a time your expectations did not meet up with reality?
He said, when I was working as a doctor for the National Health Service and realized it was nothing like the TV show Scrubs. Live from the Union Chapel in London, here's Benji Waterhouse.
I remember when I started at medical school, I was sitting in a great old lecture theater, wearing a stiff white coat, and our plummy dean was saying to us, your main job as future doctors is to keep your patients alive. Into my fresh notebook, I wrote, keep patients alive. And then I underlined it.
By the end of the six years, though, I realized that I was less interested in the body and more into the mind. And so I hung up my now stained lab coat and specialized in psychiatry. I now know that people are quite confused about the difference between a psychiatrist, a psychologist, and a psychic.
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Chapter 2: What are the challenges faced by psychiatrists like Benji Waterhouse?
Producers don't love it when you turn up to their show completely your very own angry Twitter mob. And part of me started thinking, have I got this wrong here? Do I have the right to full ownership of my eyes or do others have a stake in them if I'm using them for entertainment?
It wasn't so much an existential crisis, it was more a question of, do I, as a blind person on a high-profile show, have a duty to entertain or to uphold best accessible practices at all costs? At the recording, if a voiceover had come on saying, Jamie, you're looking at a picture of a Ford Fiesta. It's brilliant. Yeah, that's accessible. But as a comedian, what am I going to do with that?
I'd probably say something like, just another car I can't drive. The trolls would go nuts. Insensitive monsters. How do you tell a blind person he's looking at a picture of a car? You can't win. And I think one of the problems is that some people, they see disability as one thing. It's not. Blindness is like infinite combinations of psychological and physical impacts on people.
You could have relatively good sight, be miserable, vice versa, everything in between. Blind people, we're all different. We're like snowflakes. Not two of us the same. And if a lot of us fall, people panic. And I was reflecting, I was reflecting on all this when I opened Twitter to see how the storm was doing. And it was, it was finally fading. But one tweet did catch my attention.
At, finally somebody with some skin in the game wrote, I watched this as a newly acquired sight loss woman. And I found Jamie the cup of tea with no sympathy had been needen. Being Glaswegian, I got both his personality and his patter. And that decided it for me.
Thank you.
That was Jamie McDonald. The day after Jamie told this story in London, he got a call from the people at Have I Got News For You, asking him to be on the show again. He told me that, like before, they didn't change the format, and this time, there was no Twitter backlash. Recently, he took part in another popular television show in the UK called Celebrity MasterChef.
And though he couldn't tell me the outcome when we spoke, he did assure me that he had all his fingers. In the bio he has on his website, he says he doesn't believe disabled people triumph over their adversities. They triumph with them and get to have some fun along the way. You can find out more about Jamie and all the storytellers you hear in this hour on our website, themoth.org.
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