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There's lots going on.

Yeah, geez, isn't footy an amazing beast?

What pops up in football every week.

Well, it's pretty predictable human behavior and we all deal with it every day in our life around in conflict with at work, with our partners.

Probably the first thing is let's go to a bit of the science and research behind this.

So when we say we're 100%.

Correct.

We're probably 70 or 80% correct.

That's what the science says.

So when you say, I am Adam, I'm 100%, we're not a lot of the time.

Science tells us we're not.

Science tells us that, which is fascinating, isn't it?

So we as human beings are prediction machines, all right?

So we take information from the environment, whatever information that is, and then we build a story, all right?

And so there's probably four things, all right, when we look at cognitive research and neuroscience around this.

So eyewitness research,

says that two people see the same event and give completely different information based on that event.

So we know this has been around for years and years and years.

So really, really powerful stuff.

The second one is noisy environments.