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The Living Your Legacy Podcast

Jenn Koch Reveals How Style Transforms Identity, Business & Self-Worth

Tue, 11 Feb 2025

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Jenn Koch, a transformation expert and personal stylist, the founder of Stylegasm, and a bold and empowering figure in the world of fashion. Known for her alter ego, the "Style Dominatrix," Jen helps creative trailblazers and entrepreneurs unlock their inner confidence through style. She works with clients globally to curate personal wardrobes that reflect their authentic selves while fostering an elevated sense of self-worth and power. Jen’s philosophy revolves around the idea that fashion is not just about clothing—it’s a tool for expressing one's true identity and attracting opportunities.Throughout this episode, Jenn discusses the importance of embracing unique personal style, conquering the fear of judgment, and using clothing as a powerful business tool. She shares her journey from a childhood love of fashion to founding a business that empowers others to confidently express themselves. Jen also delves into how her work has transformed her clients’ lives, boosting their confidence and helping them achieve success in business, relationships, and personal growth.CHAPTERS02:01 - The Power of Personal Style: Unleashing Your Confidence04:04 - Breaking Through the Fear of Judgment06:12 - The Influence of Fashion on Confidence08:02 - The Link Between Fashion and Personal Transformation10:09 - How Style Drives Business and Visibility12:02 - The Inner Work of Style: Becoming Your True Self14:14 - The Journey from Style to Legacy: A Personal Evolution16:00 - Cultivating Confidence Through Fashion18:22 - Embracing Your Unique Style in a Judgmental World20:30 - Leaving a Legacy of Confidence and Self-ExpressionCONNECT WITH JENN:IG - haveastylegasm

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Transcription

Chapter 1: What is the power of personal style in building confidence?

0.77 - 17.561 Jenn Koch

98% of the time, people are celebrated when they do something different and they wear something that helps them stand out. And so I would first start as an experiment of go and try it and see how much you're going to have people coming up to you. I mean, I'm an introvert and people stop me all day. It's amazing.

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17.641 - 31.256 Host

Genkatch is a transformation expert personal stylist and the founder of the bold and empowering brand Stylegasm. Known as her alter ego, the style dominatrix, she helps creative geniuses and trailblazers step into their most confident selves.

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31.476 - 40.108 Guest

So if someone's listening that's like, they've seen a piece of clothing or something they would love to wear, but they've stopped themselves because they're too scared of judgment, what would you say?

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Chapter 2: How can I overcome the fear of judgment in fashion?

40.368 - 41.33 Jenn Koch

Well, I would say...

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46.991 - 65.098 Guest

hello and welcome back to another episode on the legacy makers podcast today jen is joining me and we're going to dive into a fascinating story and as you can probably see if you're watching it on video jen has quite the outfit jen welcome to the show thank you so much so let's kick off what's the story behind all this

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Chapter 3: What influence does fashion have on personal transformation?

65.6 - 85.465 Jenn Koch

yes well my alter ego is the style dominatrix and it's a creative metaphor that i use and it's all around transforming your shame into your power and it's a persona i put on myself so i'm not an actual dominatrix in the traditional way but i like to bring elements of it and add a bit of style to it too

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85.925 - 101.713 Guest

I love that. And I think, you know, through my life as an entrepreneur, I mean, one of my I always say my biggest traits is I don't care about what other people think about me. And one of the worst things in life is I think everyone goes through life caring so much about, you know, other people's opinion. Right.

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Chapter 4: How can style drive business success?

101.813 - 112.158 Guest

And for you to, you know, show up and do this and then teach this and help people, you know, kind of maybe step into their true self. You probably see a lot of that day to day. Is that is that the case?

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112.338 - 126.965 Jenn Koch

Yeah, absolutely. I mean, I, I think, you know, when you dress up and express yourself, it's the best business card you'll ever have. And you know, yeah, yeah. And so just getting people to move through that and experience it themselves, it's completely transformational.

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Chapter 5: What is the inner work of style and self-discovery?

127.165 - 135.009 Guest

Great. And so look, if someone's watching this or listening, and they're probably confused right now, they're like, what the heck? What is going on? What does she do? Right?

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135.189 - 135.309 Jenn Koch

Yeah.

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Chapter 6: How can I cultivate confidence through fashion?

135.329 - 138.471 Guest

Can you just break down for everyone, like kind of how you help people?

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139.011 - 155.579 Jenn Koch

Yeah. So my business is called Stylegasm and I help people, what I call unleash their it factor and be kind, the kind of woman or man that walks in the room and people turn their heads and they're like, who is that? And they have a style that expresses who they truly are and the energy about them.

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Chapter 7: What is the journey from style to legacy?

155.599 - 162.562 Jenn Koch

And yeah, just helping them to be the creative genius and the trailblazer that they are and have the visual identity to match that.

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162.884 - 184.54 Guest

Yeah, I think it's interesting because, you know, when I'm not interviewing here on Legacy Makers, my personal brand is a big, you know, red, loud brand. And I have this famous signature red coat, right? And I think in the last couple of years since wearing it, I must attribute at least a million dollars back to this red coat, just from walking in rooms, on stages, people coming up to you.

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Chapter 8: How can I embrace my unique style in a judgmental world?

185.06 - 202.964 Guest

And I think for men, you know, the old school way or maybe still the current way is the flashy car or the Rolex or whatever's on your wrist, right? And I think that's great, but it's like a Rolex is, you know, X size, whereas a big red coat is much bigger and more eye-catching.

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203.284 - 221.578 Guest

And I think, again, like a lot of people would have more maybe style and more uniqueness to them, but they care so much about what other people think, they're too afraid to do that. So if someone's listening that's like, you know, they've seen a piece of clothing or something they would love to wear, but they've stopped themselves because they're too scared of judgment, what would you say?

0

222.918 - 244.154 Jenn Koch

Well, I would say, I mean, it's a green light if you feel a little bit of that trepidation, right? Like it's same with business, right? Like there's something deeper there. So I would encourage someone to try it. And, you know, I find for the most part, like 98% of the time people are celebrated when they do something different and they wear something that helps them stand out.

0

244.234 - 263.2 Jenn Koch

And so I would just, I would first start as an experiment of go and try it and see how much you're going to have people coming up to you. I mean, I'm an introvert and people stop me all day. It's amazing. And, and you're going to feel different as you, as you walk in, you carry yourself. So it's actually not something to be so afraid of.

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263.66 - 272.502 Jenn Koch

And, and maybe also just looking at like, where are the stories? Like where, what were your beliefs growing up? What's like that mindset and how can you transform that?

272.822 - 294.664 Guest

yeah i love that one of my friends is a guy called todd herman and he's got a book called the alter ego effect and he's done mindset with like kobe bryan a lot of the world's top athletes and what he teaches is this uh you step into this older ego with a an item so for someone it might be a wristband or They put a pair of socks on before an NBA game and they become this person.

295.204 - 316.643 Guest

And it's very powerful in sports psychology with a lot of the world's best athletes he's worked with. And I can see that the same. Like, you know, I can kind of go from, you know, being in my shorts on my balcony. And then five minutes later, I'm in my red coat walking on Miami Beach. And, you know, the persona changes. Right. So it really does have that impact. How did you discover all this?

316.683 - 317.604 Guest

What's the back story?

318.03 - 319.731 Jenn Koch

Oh, like with style in my business?

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