Menu
Sign In Pricing Add Podcast
Podcast Image

The Game with Alex Hormozi

Helping An Artist Scale His Business | Ep 835

Mon, 10 Feb 2025

Description

Want to scale your business? Click here.Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Audio
Transcription

Chapter 1: What is the community about?

51.109 - 72.186 Artist

Yeah, absolutely. So the whole community is about teaching people to paint. So a lot of them are artists, as in they paint landscapes. That's a thing that I like to do. Cool. I've been doing that on and off my whole life. But anyway... It's to help people improve their painting.

0

72.206 - 95.142 Artist

So you could be a complete beginner or we've got a lot of experienced painters, but they've just hit roadblocks with their painting. And this is exactly what happened to me many years ago until I got a mentor. So the aim of the group is to just help people to improve their painting so that they can start selling and making money from their art. I've got three communities in total.

0

95.222 - 118.17 Artist

So we've got the free community. I've got a high ticket. mentorship program which is like a an art accelerator and then we've got the art school as well which is the uh the monthly low ticket group um i do a live painting class there every week and plus there's loads of uh painting tutorials got it what's the high ticket what's the price

0

119.985 - 144.077 Artist

well it all there's not really so much of a set price it depends on what you feel like well no not what i feel like it's it depends on how long you want to work with me for i recommend people like work with me for a year and i charge uh around five thousand us dollars fat so so we not only we not only help them with uh we do a lot of painting so it's like a two painting classes a week and they're digging it one-on-one

0

145.089 - 163.147 Artist

Yeah, they get one-on-one with me as well. And a lot of the people in there, some of them just want to improve their painting skills and nothing else. But some of them want to actually like make, want to be able to make a career out of their painting. So we also help them with, you know, building an audience on social media.

163.752 - 179.382 Guest

Yeah. At your price point of $5,000, if someone were to tell me, hey, you want to learn how to paint and it was $5,000 and you work with a guy for a year, that seems like a reasonable price. That doesn't seem like, I know you have the element some people want to paint so they can also sell their paintings. I understand that.

179.422 - 184.325 Guest

But big picture, I don't think, it doesn't sound like that's the primary hook. Correct me if I'm wrong, though.

185.822 - 187.203 Artist

Yeah, probably.

187.683 - 207.61 Guest

Okay, so the $29 a month community, that's for people getting in, either learning to paint or trying to advance in their painting. For everyone listening, $29 is the middle, $5,000 a year is the top, and free is the bottom. Okay, so what's the delivery look like at small, medium, large? So what does it look like for free? Just keep it as tight as you can because I want to dive in.

Chapter 2: How do the different membership tiers work?

1114.261 - 1116.863 Artist

Yeah. Yeah. It's a natural discovery calls booked. Yeah.

0

1117.043 - 1139.76 Guest

Yeah. Okay. So here's the cool part. Like I'll always keep asking as I go through this, cause I'm looking for like big, big lifts. That's a big one because that means that right now you're getting 3% of the people who are coming for free to get on a call. If I'm looking at kind of standards, you could probably get to 10% buying. And so there's a huge amount of lift there. So that's it.

0

1140.281 - 1143.346 Guest

And of the four that get on the call, do you know what percentage buy?

0

1143.366 - 1165.451 Artist

At least... At least one, at least one. Well, I mean, it depends because, so I'm doing the actual sales call. I mean, I closed someone last week for my high ticket, but then at the same time, I also closed, well, I mean, I sold someone on an annual membership as well. So they didn't buy the high ticket, but they bought an annual membership.

0

1165.631 - 1171.535 Guest

You had two sales last week, one high ticket, one annual on the- Yeah, and I'm pretty sure I only had two sales calls as well.

1171.555 - 1172.135 Artist

Yeah.

1172.435 - 1184.458 Guest

Okay, so that was a little even even a little bit less, right. So when he's setting, though, he's setting for you. So he's setting via DMS, he's not taking a call, you're taking the call, and then you down. So you basically sort them?

1185.498 - 1187.439 Artist

Yeah, yeah, absolutely. Yeah. So yeah.

1188.299 - 1192.54 Guest

Got it. And so you closed 100% last week, what would you say your normal close rate is?

Comments

There are no comments yet.

Please log in to write the first comment.