Artist
Appearances
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Oh, no, actually more than that. So in the last week, we've had 151. Okay.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I reckon at the moment we're probably getting about two or three a week, but it's gone in waves, basically. We had one day where he had like five calls booked in a day and we were like, right, let's see how we could do this so that we could do this every day. But then it's really been...
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
When you say employments, you mean messages that are sent?
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Probably about a couple. Maybe not even that at the moment. He is new, but he is all over it. He's actively messaging. I believe totally in time that number's going to go up.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I reckon he's probably getting about four a week at the moment.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah. Yeah. It's a natural discovery calls booked. Yeah.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
At least... At least one, at least one. Well, I mean, it depends because, so I'm doing the actual sales call. I mean, I closed someone last week for my high ticket, but then at the same time, I also closed, well, I mean, I sold someone on an annual membership as well. So they didn't buy the high ticket, but they bought an annual membership.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah, absolutely. Yeah. So yeah.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
well it all there's not really so much of a set price it depends on what you feel like well no not what i feel like it's it depends on how long you want to work with me for i recommend people like work with me for a year and i charge uh around five thousand us dollars fat so so we not only we not only help them with uh we do a lot of painting so it's like a two painting classes a week and they're digging it one-on-one
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah. Like, definitely, if I, or when I get more calls, when I get more calls, I'll be able to get a lot more.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I've only been advertising the paid group in my free community and in my emails.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, from either email or the free community. I haven't been advertising this group publicly on YouTube. I've just been advertising a freebie. So yeah, my conversion rate for last week was 2.69%.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So when I'm on the call, I pitch the 5k one first.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, you're right. I haven't been doing a lot. I do, at the end of my painting class, ask if anyone wants art mentor. That's where I pitch the art mentorship program at the end of my lives every week. I mean, now that you said that, I could be doing a lot more in my community. We'll get there. There's actually a load of those people that paid for the lifetime access that I could go and message.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I'm still learning here, man. Dude, you're doing great, man.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
No, it wasn't. If you'd have asked me 10 years ago when I first quit my job and I had no idea I was going to make it work, I had no idea I'd be doing this.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I've been working on my titles and thumbnails. I, yeah, you know, been getting help from like Harry and Kai who've been helping me in my YouTube videos.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, they get one-on-one with me as well. And a lot of the people in there, some of them just want to improve their painting skills and nothing else. But some of them want to actually like make, want to be able to make a career out of their painting. So we also help them with, you know, building an audience on social media.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, absolutely. So we paused at 48.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah. I've just found out about that.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Unless that was. Yeah. No, no, it's not at all. In fact, actually, my older videos had my face. I do like an intro and an outro. And then, you know, I realized I was spending like two, three minutes doing an intro, by which time everyone's clicked off. So, yeah, if you go to my earliest videos. Yeah. Back when my hair was long.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah, yeah, absolutely.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So yeah, so that's my call to action in the video.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah. Yeah. What I do is usually about like halfway or three quarters through then.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, I've been using AI. I've been using AI to come up with titles and hooks for my videos and descriptions as well.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
And just leave it there for the rest of the video. Yeah. Okay, yeah.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So for the free? Yeah, the free landscape painting blueprint, we've got 4822 people from that.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Oh, as in conversion into the free community?
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, okay. That I'm honestly not sure of. I'm not quite sure how to find that out.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I can see how many emails were opened and total clicks.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So it's like 65% and total clicks was 44%.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So the free community, you're getting some painting tutorial videos and videos. So they're longer than what you would get on YouTube. So I've got a YouTube channel as well.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Hey, how's it going? Thanks for having me here. Really appreciate it.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
They basically get a catalog of full painting tutorial videos.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
You get even more full painting tutorials. Even more.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
20 like that that could have a very big so literally in the classroom i'd have like a load of those modules like totally locked yeah until they've gotten the call and then you can manually unlock each person wow i never even thought that's brilliant so as i say i'm still i'm still need all this this is you're doing great you're doing great you're
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
But you get a live weekly painting class and the painting class, I've been running it as courses. So like eight to 10 week courses.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah. So this is the $29 group, this one.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Oh, on the free group. Okay.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, so it's like I'm making the courses like live on Zoom and then adding them afterwards. But you could be a complete beginner having never painted in your life to just attending one of my courses and already having a load of knowledge by the end of it and being able to make a start, like a really good start with a solid foundation in your painting journey.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
I haven't set the number on one-on-ones. It's just been as and when people need help. So we do two painting classes a week, so it's a lot more intensive. But what I've found over the last year of doing this is there'll be periods of time where people might need a lot of help and I might have to do a few one-on-one calls with them. And then there'll be times where...
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
you know, they won't need any help at that time. So I don't have a set number on the actual one-on-ones for me. And at this stage where I'm at, I kind of don't want to say, oh, you know, you can only have this amount of one-on-ones. I'm trying to sort of tailor that side of it to what that particular client needs, if you see what I mean.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
And everyone's completely different, especially as I'm finding. I understand.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So what we do is I've got a few ways of gathering leads. So I give away a freebie on my YouTube channel, on my website and Instagram. And then we get them into the free community. Then we get conversations going in the DM. So I've actually now got someone doing setting for me. So I was doing it myself before. And then the aim is to get them on a discovery call.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
And then we see if they're a good fit. If they're not a good fit or we find out they probably don't have the funds at that point in time, then we try and sell them on the art school.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
and then if if they if they are a good fit then they'll get them on a sales call with me and then i see if they would like to join the uh yeah the art mentorship program which is the painters mastermind so the painters mastermind it's their own private school group heard yeah right now youtube is your primary source of advertising yep okay followed by my website so so youtube goes to website
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
YouTube goes to the sales landing page. So they all go to the same landing page, which we built on system.io.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, absolutely. So the whole community is about teaching people to paint. So a lot of them are artists, as in they paint landscapes. That's a thing that I like to do. Cool. I've been doing that on and off my whole life. But anyway... It's to help people improve their painting.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yep, that's right. And then also we get them into an email sequence. So I have a COO helping me. He's also called Sam. And yeah, so he's created like an email sequence. So I think we've got like about 100 emails. So we basically... got a load of my old emails because I always try to send out value a lot of the time. So we're able to repurpose those. How big is the list?
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
It's well over 9,000 email subscribers at the moment.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah. Yeah. Through the message in the DMs. Yeah.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, I try and do that, yeah.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, there's a lot of people in there that they did a one-time payment to start with. So when I started the... Yeah, when I started the school group, which was, yeah, it was in 2023, actually. At the time, I was completely broke and I moved over from Patreon and I sold a lot of like one time, you know, lifetime access. It got me back on my feet and it led me to where I am today. I love it.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Well, my goal is to carry on inspiring people to learn how to paint. What I'd like to be able to do with the whole, what I'm doing now, the whole community, the school groups and everything is I'd like to be able to sort of build out a team, but I would like to also pivot in the long run to helping more artists to be able to make a living online from their art.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
And obviously like helping them to improve their painting is part of it. One of the things I feel like I am qualified to do is to, you know, like help people like build an audience, make like digital products from their art. Like I've sold painting tutorial videos as downloads from my website and books and stuff.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
And then, and also like be able to show people how they could create their own like community, their own school community where they can have a like a monthly membership.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So you could be a complete beginner or we've got a lot of experienced painters, but they've just hit roadblocks with their painting. And this is exactly what happened to me many years ago until I got a mentor. So the aim of the group is to just help people to improve their painting so that they can start selling and making money from their art. I've got three communities in total.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah, at the moment, yeah, definitely.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Oh, yeah. I mean, I have those goals. Like, you know, I want to get that low-ticket group. I want to get to, like, you know, 10,000 subscribers or more. You know what? This is in some ways a bit – I've been having to work a lot on my mindset in the last couple of years, and it's something that I think has really helped. You know, that's really been what's holding me back.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
But thinking in bigger numbers for me as well, is is still uncomfortable but you know is it wrong to say you know i'd like to be pulling in 100k a month or more there's nothing wrong with wanting to make more um yeah yeah exactly so okay but for now you're doing 13 14 000 a month ish somewhere in there Between the two groups. Yeah.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, I don't have solid metrics, but I spoke to my setter this morning. He reckons he's getting out of 15 people that he pitches a call to, only two are actually jumping on a call. And one of the things he says he's noticed is that the artist... kind of group is very different to say like a demographic of like, you know, entrepreneurs, you know, aspiring entrepreneurs.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So they're probably a little bit harder to get on a, on a call with just the nature of artists in a way.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah, yeah, exactly. Yeah, yeah, exactly. Yeah. Yeah. That's true.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
So we've got the free community. I've got a high ticket. mentorship program which is like a an art accelerator and then we've got the art school as well which is the uh the monthly low ticket group um i do a live painting class there every week and plus there's loads of uh painting tutorials got it what's the high ticket what's the price
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
No, no. So it's, it's as no, so it would be way more that is, is. When the conversations got to the point of, would it be helpful to jump on a call?
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Out of the 15 people that he gets to be able to say that in the chat, only around two people are actually jumping on a call, basically.
The Game with Alex Hormozi
Helping An Artist Scale His Business | Ep 835
Yeah, yeah, absolutely. I reckon we must be getting about at least 60 a week. Okay. Yeah. Let me just check my metrics again.