The Living Your Legacy Podcast
Brian Tracy’s Legacy: The Mindset, Method, and Millionaire Blueprint
Mon, 26 May 2025
Brian Tracy. A man who's legacy is a testament to the power of vision, discipline, and personal transformation. From modest beginnings, he rose to become a globally respected leader in personal development by mastering one fundamental principle: you become what you think about. His teachings emphasize the necessity of dreaming big, cultivating a success-oriented mindset, and developing unwavering self-discipline. Through real-life experiences—including overcoming rejection and outperforming peers in sales—Brian illustrates how internal change fuels external achievement. His story isn’t just about personal success, but about turning mindset into a tool for lasting influence.At the heart of his legacy lies the Triangle Method, a strategic framework built on clarity, competence, and concentration. This method, along with his proven sales systems and millionaire-building principles, has empowered countless individuals to take control of their lives and financial futures. Brian didn’t just teach people how to succeed—he showed them how to implement what they learned, closing the "implementation gap" that holds many back. His impact lives on through the people he’s helped transform, making his work not just a success story, but a blueprint for anyone ready to build their own legacy.CHAPTERS02:13 - Dream Big Dreams03:49 - You become what you think about05:24 - The most important quality you can have08:03 - Selling The Most Soap in the Nation09:55 - Humble Beginnings12:31 - Learning From Rejection15:15 - Case Study of Brian's Sales System17:30 - Brian's Triangle Method20:30 - Brian Making People Rich22:30 - Brian’s Tips for Becoming a Millionaire27:50 - The implementation gap31:15 - End of show
Chapter 1: What can I learn about dreaming big?
The man, the myth, the legend, Brian Tracy. Welcome.
Thank you so much. Brian Tracy is a legendary figure in personal development and business strategy. As the founder of Brian Tracy International, he spent decades helping individuals and organizations sharpen their goals, grow their income, and lead with confidence.
Chapter 2: How does my mindset shape my success?
With decades of experience and over 80 books to his name, Brian remains committed to helping people unlock their full potential and achieve success.
I had a man come up to me at a seminar recently. He said, this last year, I earned 10 times what I was earning when I came to your seminar. And everybody else in the seminar who practiced it has increased their income 10 times. So does it work? Yes. And that's what you're going to learn on this program, is you're going to learn these secrets and methods by the most successful people.
And what is so wonderful is that they're simple.
Chapter 3: What is the most important quality for success?
if someone's trying to either become a millionaire or pursue their goals and build a legacy what words of encouragement or tips would you give them i've worked with thousands and thousands of people who are millionaires i got emails and letters from people saying you may be a millionaire when you told me this the answer is it spans the globe like a super high school internet elvis
The impossible has happened.
Oh, that is sensational. Open. Chicago was the lead.
Chapter 4: How did Brian Tracy become a top seller?
You said Paul is the fastest man on the planet. You can live your dream.
Chapter 5: What lessons can be learned from Brian's humble beginnings?
Hello and welcome back to another epic episode with a true legend. You know who this man is. You've probably read one or more of his books. The man, the myth, the legend, Brian Tracy. Welcome.
Thank you so much.
Yeah, I'm very excited. This has been a long time coming. I moved to America and I read pretty much binged a lot of your books. And it really just amplified my mindset. I left England because the mindset I had was so unique there. People didn't think like me. And then when I moved to America, reading your books, it really solidified. I was in the right place and I was doing the right things.
Chapter 6: How can rejection be a learning opportunity?
And you've had an amazing impact on millions of lives through the books, right?
Thank you. I love your story. Because one of the great things in my books is the idea, dream big dreams. Only big dreams have the power to motivate you and excite you and get you up in the morning and drive you forward. Dream no little dreams, dream big dreams.
Why do you think, let's start there, why do you think most people in life go through life with little dreams?
The number one problem that I discovered, which changed my life, was that it's criticism as a child that causes people to grow up with the fear of failure and the fear of rejection or disapproval and to hold themselves back and not allow themselves just to go for it. Give you an example. Both Barbara and I, my wife, grew up in homes where there was a lot of criticism.
So people were poor and they stayed poor because they just didn't try anything. So we decided that our children are going to be different. And our children have been praised and encouraged and told that we love them and never been criticized in their whole lives. And then they have children of their own and they do the same thing.
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Chapter 7: What is Brian's Triangle Method?
And if you never criticize anybody in your life, never, it's extraordinary the psychological environment that you create.
Well, what's interesting about that, so let's stay on that, that a lot of people through their childhood have been criticized, but your books and personal development in general can rewire the brain a little, right? And it can change the outcome. Yes. So how does someone start to do that, apart from obviously reading the books? What would be some tips you'd give them?
Well, the most important discovery in all of human history is that you become what you think about most of the time. So when you read books, attend courses, listen to audio, have conversations, they affect your thinking. And what goes in comes out. Now here's the second part, and this is to answer your question, is that you become what you say to yourself.
Positive affirmations are what they're called. You become what you say to yourself most of the time. So you can actually transform your life almost instantaneously, like a magic trick, by saying four things. Number one, over and over, I like myself. I like myself. I like myself. I like myself. And just say that. Have your kids say it. Have your staff say it.
Because when you say, I like myself, you cancel, cancel all negative thoughts for the amount of time that that lasts. Number two, you say, I can do it. I can do it. I can do it. I can do it. And that kills your fear of failure. I can do it. Now your fear of failure will come up and you push it back down again. Number three is there are no limits. There are no limits. There are no limits.
I can do it. There are no limits. And the last one, which is my favorite of all, and people have asked me, you know, what is the most important quality you can have? The most important quality. I would do this for 1,000, 2,000 people. I would say the most important quality you can have is to be unstoppable, to become unstoppable. That's the key to success. Now, how do you become unsollable?
There's a huge line. It's 5,000 times to fight unsollability. I did this for 4,000 people in Las Vegas last week. I say, the way you become unstoppable is you say the magic words, I am unstoppable. You say it every day. You say it at every call. You say it with every difficulty. You say, I am unstoppable.
And you know what happens is you keep repeating that, and no matter how much fear you have, you wear it down. You wear it down. And at a certain point, 30 days is usually the average. You become unstoppable. You can do anything. You're completely fearless. You never give up. And there's another one, never give up. I never give up. I never give up. If you say these things, they become true for you.
Whatever you say with feeling becomes your reality.
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Chapter 8: How can I close the implementation gap?
Well, my parents didn't have very much money. So what they did is they joined me to the local YMCA. So I would go there after school because there was nobody at home and take care of me. So I would go from three to five and get home at six. And YMCA had a summer camp and it cost, I don't know, $50, $100 to go to summer camp. And most of the kids were poor. So they came up with a sales system.
And the sales system was you could sell soap, little boxes of Roosevelt Beauty soap with four bars, 50 cents at that time. And you go from door to door selling soap. Well, the first year I went out, and I would go from door to door, and I would hear what everybody hears, don't want it, don't need it, can't use it, can't afford it, not for us, we have our own way, and so on.
So I'd go from door to door, I'd say, would you like to buy a box of soap? helped me go to YMCA camp, and so that was my reaction. I sold about a third of my way to YMCA camp, and somehow, a miracle of miracles, my parents were able to come up with the balance. Next year, I went out and sold my way to YMCA camp, and three other kids, I sold 300, 400 boxes or so. Next year, I sold six kids.
They wouldn't give you any credit, but they would credit it to other poor kids who hadn't sold enough. I sold more soap. I broke every record for Rosamel Beauty soap in the nation. And so people ask me, how do you do that? I mean, I was a selling machine. I had a wagon full of little boxes, and I'd go from door to door, and I'd put the wagon in between three houses, and...
I'd run up to the house. So anyway, so what was my deal? Well, I would knock on the door. I'd say, I'm working my way to YMCA camp selling Rosamel beauty soap. And then I'd step back and I'd look up and I'd say, but it's strictly for beautiful women. And she would be ready to close the door, do you don't want, don't want, don't need, you can't use. I said, what did you say?
I said, it's strictly for beautiful women. She said, well, that wouldn't be for me. I mean, how much is it anyway? And I started to sell them. And if I felt the right thing to say, I'd say, and if you're really beautiful, you buy two. And I sold soap. They actually would follow me along on the sidewalk to take pictures because they had nobody in the nation who was selling so much soap.
If it was a man answered the door with the wife in the evening, I would look at him and I'd say, it's strictly for handsome men as well. And they all said, it's not for me or anything. How much is it anyway? I sold so much. So here's what I learned is that if you can conclude a great marketing technique, you can sell all that you want. And if you can't, you can't.
Brian, I think people see people like myself and you really successful, and they think we've always been successful. But I know in your 20s, you were sleeping on the floor, not selling, you hadn't mastered sales, and there was a pivotal moment. Can you talk about that for a second?
I was sleeping on the floor of a friend's one-bedroom apartment. It was really hot outside, so I was sitting in there. It had a little bit of air conditioning, and there was an old magazine, and the magazine said, If you want to be successful, you've got to have goals. And if you're serious, write down 10 goals that you'd like to achieve in the present tense, which I've talked about.
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