Russell Brunson
Appearances
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
But so what happened is it was my first time growing a company. And I was new. I was young. And I started hiring people, probably hired too fast. At that point, we had about 100 employees. We had this building downtown Boise, Idaho. It was really, really cool. And I felt like I was on top of the world. Again, I believe my own bio. I was drinking my own Kool-Aid. I thought it was so great.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then one day, it was in January, just one day, All of a sudden, one of our, someone was trying to buy something and the merchant account failed and merchant account failed. And then another one failed. And we had nine merchant accounts. If you get merchant accounts, have them in different banks. That's the story for the day. But I had nine merchant accounts, one bank.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And literally in one day, they turned them all off. And so we couldn't process money. Nothing could happen. Our sales guys were like, I'm trying to run someone's car. Like people wanted to give us money, but they couldn't. And, you know, you have a hundred employees, you have payroll coming every 14 days. It's like, that's stress.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember calling the credit card company and it was, um, passes like 2010, I think. And, uh, there was this huge merchant crackdown where Visa and MasterCard, anyone who was doing any kind of continuity offers, they just shut them all down. So it wasn't just me. It was hundreds and hundreds of people all got shut down the same day.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember calling the merchant account and I couldn't get ahold of him for like two or three hours. Finally got ahold of me. I was like, I got shut down. What's happening? And they're like, if you got shut down, it means that you're never going to process again. The guy hung up on me. I was like, what? And it was just like the scariest thing. And so, and then my whole team was freaking out.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I was like, hey, everyone go home tonight, come back tomorrow, we'll have a plan. So everyone goes home and then next day come back. I'm like, I have no plan. I was like, I don't know what to do. Like tell people to send us checks or like, I don't know, try to figure out everything.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And what's crazy is I thought everyone on my team was like going to be like, we're here together, we're going to win this thing. And what was crazy is like, as soon as people found out that there might not have a check, maybe a check could be or something, they all just started leaving. 40, 50, 60 people who I thought were like my friends just left. left and disappeared.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Even like family members who were like, just walked out on me. And it was like the weirdest thing. And then we had a group of people who stayed behind and I still have money to pay for them, but I'd come back. And so every day I'd wake up in the morning. And the first thing I do is I just sell myself on like, okay, we're going to do this.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We got, you know, like sell myself and I go in the office and I meet everyone together and I'd like sell all of them. I'm like, this is going to work. We're going to try, you know, we try a new thing, which we tried so many things. And it was like, almost a year of that. We would open a new merchant account. We'd process a bunch of money, but we'd process too much too fast.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And they would freeze our account and hold the money for 180 days. And like, it was just chaos. We could not get a break. And it took about a year of going through that. It kept getting worse and worse and worse. And then at the end of the year, it was the next December, January. I remember my dad, he wasn't doing my books, but he was watching my bookkeepers doing the books.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
He called me or sent me an email and he was like, hey, I reviewed the books and it turns out your bookkeeper has not paid payroll taxes in the last 12 months. She's been hiding it. She just, he doesn't have the money. So she didn't pay the taxes. And he's like, you understand, like, if you don't pay payroll tax, it's not like a fine. It's like, they put you in jail for that, Russell.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I was like, what? I'm like, well, how much is our payroll tax? And he was like, I can't remember. It was like a couple hundred thousand dollars. He's like, if you don't pay this soon, you could go to jail. And I'm like, I don't have a couple hundred thousand dollars. Like we're out of money. And I remember the next day we had a call center of like 40, 50 sales guys.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
They all just walked out the next day. They all quit. They mass quit together. So I lost my ability to generate money. I had no way to process money. And I owed $200,000. I was going to go to jail. And I was like, I want to quit, but I can't because I'll go to jail. So it's like... All right, what do we got to do different? Innovate. How do we change this? What do we got to do different?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And just every single day. And it's crazy because it was like probably the most painful and scary time of my life. In fact, I remember waking up one morning, just kind of lingering at my house, not wanting to go to the office. And my wife saw me. She could tell like I was not doing well. And I remember she grabbed me and like pulled me down to the ground to our knees.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And she's like, we need to pray. Like we need to ask for help. And I was like... Okay. And so I remember us praying and just like, I don't know what to do. I'm out of options. I've tried everything. I need guidance. I need help. And I remember that was the first time I was willing to like humble myself enough. And then it was go back to the office today and sell everybody else.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I'm like, we're going to make this work. And we kept doing it. But what's crazy is those things like in the moment of pain is like always like the hardest time. But then looking back, you realize that was actually God taking you down a very certain path, you know? Cause it's crazy because we lost everything.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We had to shrink this little tiny office, like five or six of us from there trying to figure out how to make money just to pay off the thing from there. Like I was doing different webinars every week, like rewriting my webinar, rewriting, getting better and better. And eventually we had a webinar that hit that paid off all the taxes. I was like, I'm not going to jail. Woo.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I was like, okay, now we've got to create another offer. And like, and we went through that, but it was in that pain. Like that's where I met. Todd Dickerson, like I would never have met him otherwise. And he became my partner. He's the one who built ClickFunnels. All these amazing blessings came because of that darkness that I had to go through.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And looking back now, it's like, even though that was the most painful, stressful time of my life, it also was the catalyst for everything we've built since then. you know, reframing that in my head and hopefully for anyone else who's going through the hard times of like, it's just a cycle. We all go through cycles in entrepreneurship. It's okay.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And just know that if you keep showing up, you keep trying, like you'll be directed in the path that you're supposed to go on and the right people will show up, the right things will show up, even though it may seem hopeless at times. If you keep at it, you never know what's going to happen.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I appreciate that. I'm excited to be here too. This will be so much fun.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So in that whole time where everything was falling apart and we're trying different offers and different things. I remember that I went to a site called flippa.com and it's like people who are selling their businesses and stuff. And I went to it. I remember there was a site for sell. It was called championsound.com. And it was an email text message autoresponder for bands.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I didn't want to be selling to bands. I'm like, if I bought the email text message autoresponder, I could make a version for chiropractors and a version for dentists. And like, that was kind of the big idea. And so I took the rest of the money I had plus borrowing money to go buy this company. We buy the company. They try to transfer it over to our servers.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And the guy who's transferring is like, your servers are Linux. We need Ruby on Rails. And I'm like, what does that mean? It's like, it's a different platform. I'm like, what are you even talking about? And so I had to buy this other server. They installed it. And then the couple of guys I knew, the dev guys, like that's like Chinese. I don't know how to speak Chinese. I can't fix it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so we tried three or four times to hire people to do Ruby on Rails, which was a brand new language at the time. And they couldn't fix it. And I remember for a month, we're trying to make this thing work. And finally it was like, I just had to give up. And so like, I remember just being sick to my stomach. Cause like that was all the money we had.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I just burned it on a stupid idea that it wasn't going to work. That day I emailed the server company, told them to shut down the servers because we can't afford to keep paying for it. And as I was packing my bags, I was walking out of the office, I felt this really weird impression. Email your list to find someone who knows Ruby on Rails who can help you.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I was like, I had this tiny little email list at the time of people trying to start businesses. I'm like, there's no Ruby on Rails developers. But I felt that impression. So I walked back in, turned my computer back on, sent an email to my list. In fact, it's funny. Todd and I, we found the email. It's kind of crazy. But I sent it out saying, I'm looking for a partner.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
If you know Ruby on Rails, message me back. I sent this out to my list. Went home that night. And then I took my email and I get this email back from this guy named Todd. And he's like, I'm a Ruby on Rails developer. I've been semi-retired for the last three or four years. I got a side business that's making pretty good money. But yeah, I'm looking for partnership opportunities.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
How far back do you want to go?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So I just sent him a login to the server. I'm like, here's the login. It doesn't work. Can you fix it? And that was kind of it. So the next morning I wake up and he's like, all right, I logged in. He's like, I fixed this, this, and this. I added this. They're missing this. They should do this. I'm like, all this stuff. And I was like, whoa, okay, cool. And then that's how we met each other.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then for the next year, we started working together and I didn't have money to pay him. And he knew that, but I was like, we kept talking about like, someday we'll partner on something. It'll be cool. So he just kept helping on these different offers. That webinar that I did that paid off all the debt. He helped me to build the webinar platform that did that webinar.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So he was like helping on all these different pieces. I'm like, I can't pay you yet because I got to pay off the IRS. So he said, no worries. So I took all the money he made. I didn't pay him. I paid off the IRS. But for a year, he didn't once asked me for money. He just like showed up every day. He was working full days. He'd fly to Boise, work on projects together and never asked for money ever.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And in fact, I remember about a year into the relationship, one day he was in Boise and I looked over his shoulder at his email and there are all these like job offers for Ruby on Rails developers that were in his inbox. And Ruby on Rails, especially then was a really rare language. So there wasn't many people. And I was like, what are those? He's like, oh, just people trying to recruit me.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
All right. My dad was an entrepreneur, so I kind of saw him. He was always hustling, doing side businesses, but it didn't really cross my mind. And then I remember one night, I think I was like 12 or 13 years old. And my parents always watched the news and I, and then my mom would go to bed and my dad would sit there working for a couple more hours.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I'm like, how much are they, what are they paying you? And he pulled up a couple and they were like half a million dollar a year starting salaries for these different roles. I was like, you should take that. I'll never be able to pay that much. He's like, no, I don't want to work for those guys. I want to build something cool.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so for the next year or so, we're trying different projects, having like minimal success on little things here and there. But we kept building these funnels. It was the day that Leadpages, I think they got $5 million in funding. And he was flying to Boise that day. So that morning he woke up, he saw that Leadpages got $5 million in funding.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
He forwarded me the article and then he was flying to Boise. I wake up in the morning, I see the article. I'm like, lead pages. I'm like, that's like the most simple software ever. And by the time he gets to Boise, he's like, I can build lead pages today. We could launch it tonight. Let's do it. Like so excited.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then he asked the question before he's like, well, if I'm going to build lead pages, do you want to add any other features? I was like, oh yeah, I love you. Do a sales letter and an upsell. And also like we spent the whole week in front of a whiteboard mapping out what eventually became ClickFunnels. And we kept mapping it. Like, what if it did this? Then it did this.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And like, we mapped out this whole thing. And it was like this dream. It'd be the coolest thing in the world if we could build this. And I remember we had this domain. It was clickfusion.com. And we'd launched three different things off ClickFusion. All of them had failed. And I remember we got down. I was like, okay, we're going to call this thing ClickFusion.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
He's like, no, that domain, that's this jinx. Everything we do in ClickFusion fails. We can't call it that. I'm like, what else are we going to call it? And he's like, well, it builds funnels. We call it ClickFunnels. And so we looked and the domain name was available. So we bought it. We're like, hey, it's called ClickFunnels. That day, I was driving him back to the airport.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
He's going to fly back home. I remember as we were getting to the airport, he told me, he's like, hey, if we do this, I don't want to do this as your employee. I want to do this as your partner. And for me, I'd been an entrepreneur for a decade of my life. I'd never had partners. I was scared. I was just like, I didn't want to. And I was just like, I remember sitting there for a second.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then just felt impressed. I was like, okay, let's be partners on this. And I told people this before, outside of marrying my wife, that was the best decision I've ever made in my life was partnering with Todd. And he flew home. He spent the next eight months building what became ClickFunnels by himself. And then we came back.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We ended up bringing another partner who built the editor and the UI. And we launched ClickFunnels a decade ago now. And it was the thing that took off and changed my life, changed everything. His life's changed millions of people's lives around the world now. And that's kind of the click funnel story.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And usually they'd make me like, Russell, go to bed. So I'd have to go to bed at night. And I remember one night, My mom went to bed and my dad, I don't know if he didn't notice I was in the room, but he didn't make me go to bed. He was just working. So I was like, I watched the news with him. The news got done. And then MASH came on and we watched MASH. I was like, I'm watching MASH with my dad.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It's so cool. I mean, I think anytime you do business, like initially you do it, I don't know. I think initially we do it for ourselves. Like I want to start a business. I want to make some money. And then you start making money. And then really quick, that feels shallow. You're like, huh, that's not what I was expecting. When we started having our students, like people who are users have success.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
That's when it was like, Whoa, that feels so much, you know, it feels so much better. In fact, I thought about it. It's like when I was a wrestler, I loved wrestling. Getting my hand raised was like the best feeling in the world.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then when I had my kids got to be wrestling age, one of my sons named Bowen, the very first year of wrestling, he would go to practice and matches and he lost every match the whole year. It was so devastating. He had a twin brother who was winning all his matches. He lost every single match. And we tried so hard and worked so hard with him.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then the very last match of the season, he actually won. I remember getting his hand raised and he was jumping around. And like, I was like devastated. Nothing has ever felt better than watching him get his hand in it. That was the best feeling, like so much better than me winning a match than watching him win it. And it's the same thing, like when I launch a funnel, it makes a bunch of money.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It's like, hey, that's really cool. But I see some of our students do it and they launch it and they win a two comic club award. They have success or whatever. Like that feels so much better. It's so addicting. In fact, people always ask me, why are you still doing this 10 years later? Like you could have retired 10 times ago. There's something about it, man. When somebody...
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
takes the frameworks and the software and they launch it and like you see it change their life. It's like that's the most, I don't know, addicting feeling in the world. And so it's the best feeling watching people have success with it. It's been so fulfilling and so much fun.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I always tell people, I'm like, I feel like God will give you something. He wants to test your capacity, right? So give you something and like, what's going to happen? And then it's really heavy. It's like lifting weights, right? The capacity is really heavy, but then you get stronger because of it. And then you do something more, it's harder and then you get stronger because of it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
This is so cool. And then MASH ended. And then all of a sudden this thing popped up and I had no idea what it was. I now know it's an infomercial, but there's infomercial. And there was this guy on it named Don LaPree. And he was like, me times a thousand, like so much energy. He was so excited. And he's like, he's talking about how you can make money with tiny classified ads.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Even the challenges that we still, we deal with today, I'm like 10 years ago, those would have destroyed me. It's like when you have a kid, right? Like I've got teenagers now that are 18 and like, You know, when they're born, though, it's like there's little problems. They get a little bigger, but over time, you grow with it. And I think when we launched ClickFunnels, it was so fast and furious.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember, I don't know, there's just so many things happening that you don't know how to react. You're trying to figure them out. But it builds that capacity for the next thing, the next thing. One of the best examples is... The very first year of ClickFunnels, we were a year into it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember when Todd built ClickFunnels, he was like, hey, the way I built it, it'll work for about 10,000 members or so. And then when it gets bigger, we have to change stuff. And I was like, I don't know what that means, but okay. So we launched it and it starts growing like crazy. It was interesting.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
All the other software companies we watched, they were growing by taking on VC money and then like, using that to grow. And for us, we didn't have that. So we just, we would build funnels and use those. And so we, we got really good at drinking our own Kool-Aid and building funnels to grow ClickFunnels. And anyway, it grew really, really rapidly.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Eight or nine months later, it kept like having, like, we just go out for an hour or come back in or go out for 10 minutes and back in. And it's just like, why does it keep crashing? Like what? And like, and Todd's up, you know, it's just Todd by himself. Todd and Dylan are two partners. They're coding it. And like, it goes down and you're like, ah, you know, they're fixing it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And it's got bigger and bigger. It kept happening more and more often. And I remember I was in Chicago speaking to Dan Kennedy event. Right before I was supposed to speak, it was down. And I called Todd. I'm like, what's going to happen? He's like, oh, I'm working on it. I'm working on it. And I'm going on stage selling ClickFunnels knowing that it's down. I'm just like, this is...
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So I'm doing the thing and I come back up and finally gets it back up before we're done. But then the next week I'm flying to London. So I'm flying to London to go speak at this event. And the promoter invited my wife, my kids and stuff. So we're flying overseas. And so we're up in the air for however many, 15 hours.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And when we land, you have to hook the SIM card into your phone or whatever back then. So I put a SIM card in. Also, my phone starts like text messages, Foxers, Skypes, every messaging platform. My phone's just blowing up. And these are people who are angry. Like, I'm going to kill you, Russell. You owe me money. Like, it was insane. I'm like, what is happening? So finally, I called Todd.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I'm like, what's happening? And all I remember he said, it was down. He's like, and if I'm able to get it back up. And I was like, what? Like, if? Like, are you saying this is not something – like – And I was just, my heart dropped. And I was like, what do we do? And we, at that time, I've been down like two or three hours and people are upset.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
All of our customers are like, I don't, I don't know what to do. Like I'm a first time CEO. And so I take my wife, my kids to the hotel and I wait two rooms. I'm like, I'm like, can you take all the kids and just, I need to be in the room for a minute by myself. And I'm sitting there, I'm like, what do I do? And like every instinct can be wanted to hide and just like hide, you know?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
But I was like, we're down. I don't know what's going to happen. I don't know. We're going to back up. And so I remember we had this little Facebook group at the time and we're going live in that Facebook group. And I was like, Hey, we're down. And I don't know why. And this is not acceptable. All my business are down. All your business is down. We're hoping to fix it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We're trying all these things. And like, I was just very vulnerable and very, I told him the truth. I didn't try to hide it or try to justify. I'm like, this is not good. This is our fault. I'm so sorry. We're going to figure this out because I was like upfront and didn't try to hide it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I still remember he said, he's like, I placed an ad in a newspaper and it made $30. And all my friends and family made fun of me, but I took that same ad and I placed it in a thousand newspapers and made $30,000. And I was like, you know, my 12 year old brain's like, what? Like, I was totally freaking out. I was looking at my dad. I was like, dad, you have to buy this.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It was really interesting because the community rallied behind us and everyone, and there are a lot of mad at people, obviously, but as a whole, everyone's like, no worries. Like we got you. We're all praying for you. All these sorts of stuff.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And in eight hours, they had to rebuild the database on this other place and they copied everything over and somehow miraculously eight hours, they got it back up live. Um, and it had been rebuilt on this new platform that, which is way more stable. And what's crazy is I was assuming we'd lose half our members or most, you know, I thought everyone's going to leave us.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And what's crazy, look at the daily cancellations. Like it didn't change. Like it was just almost nothing had happened. And that it drew the community closer to me and to us and everything. And then from there, we kind of made that like a standard, like, Hey, when things are happening, we'll be vulnerable. We'll tell people about it. Cause yeah.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
obviously people respected that and they needed that. So I don't know, you don't learn that stuff. It's just in the moment, it's like, what's the decision? And sometimes, and that time I made the right decision. Tons of times I made the wrong decision. You learn the other way too. Like that was stupid. I should not have done that, you know? But it's like, that's this whole game.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like you get thrown into the fire and as you're, especially as you're going through right now, you guys are growing like crazy, right? You feel it's like these problems pop up, like what's happening? You know, for us people, When ClickFunnels started growing, like everyone's building their sites on there, right?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
What's crazy is, I don't know, I can't monitor 10,000 people's sites or 100,000 people's sites. So we have people like doing illegal stuff and like we're getting letters from the FBI because we're hosting websites. Like, why are you hosting these things? I remember Taylor Swift sent us a huge lawsuit suing us because someone was selling Taylor Swift merchandise on their site.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like, I'm getting these things in the mail. I'm like... I don't like, am I going to jail? I don't even know. I don't know who these people are. We're trying to find their sites and turn them off and apologize to the FBI and like all these things. Like, you know, so it's like, but you just keep showing up and going through it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Eventually you get thicker skin and you get capacity and they're like, okay, now we can handle these kinds of problems and get things in place. But. it's not something you can prepare for. Like you got to jump into the fire. And by doing that, God will qualify you. He always says like, he doesn't call the qualified. He qualifies the call, right?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like you jump out there and by just being in the storm, that's how you learn the things. And, but that's why I love entrepreneurship. One of my friends, Steve Larson said, it's the greatest personal development course in the world is being an entrepreneur. Cause you jump out there and it's like, you get to learn so much in such a short period of time.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And, but then at the end of the day, like, man, like what a great growth tool. Like how much do you grow by doing that versus anything else in the world?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
My dad was like, whatever. You know, I just kind of make it in front of me. And I remember like, it got to the call to action. We're like, call this 1-800 number and you can buy the course for $40 or something. And so I remember writing the number down. I'm like, dad, you got to call. He's like, we're not going to buy this. I was like, dad, I have to have it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Yeah, there's so many stories around that one. The concept of Dream 100, as you know, was when we launched ClickFunnels, I'm like, we can go out there and try to get every single customer on our own, but there's already people who've already congregated those customers together.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
If we can be able to relate to them and they promote to the list, you know, one person says yes, they might promote it to 100 or 1,000 or 100,000 people, right? So we started building these relationships. And so one of the ones early in my career, I started building was Tony Robbins.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And we just, for a decade, I was serving him and trying to, anytime he'd ask for something, I'd jump on and jump and call this team, like help him through things. And when our Funnel Hacking Live event came out, our third Funnel Hacking Live, he came in with a speaker, which was like the craziest thing in the world for me. And so that's kind of how it started.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We built that relationship, but I was like very careful never to ask him for anything. I was like, I'm going to show up and serve him and show up and keep serving him. Eventually something cool happened from it. And I remember that him and Dean Graciosi were going to launch a company. It was about masterminds and stuff.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So I remember I went and I bought, we bought mastermind.com for, I think it's been like 600 grand on it. And I give it to him as a gift. Like, here you go. Hopefully you guys can use this for your business. And they're like, what? And then they actually made me a partner. So we were a partner in that company together for a couple of years.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
What was cool about it is when they launched it, we would help promote every single year. And the affiliate prize was like, you get to go to these retreats with Tony Robbins. The very first one was in Fiji. And it was like, you'd come to Tony's resort in Fiji. And then you get to be in this mastermind. You can ask Tony any question you want. And it's cool.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
In fact, we've done it, I think I've done it five, four or five years now. I have a video of each one we filmed and captured and made these really cool YouTube videos. So I flew out to Fiji, my wife and I, and we're in this mastermind. And it was this time in my life where I was like, ClickFunnels is growing, but I don't know what to do. And like, who do you ask questions like that?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And they had like some bonus, like you bought in the next five minutes, you got this other free gift. So I was like, we have to hurry dad, you know? And he told me no. And the next morning I was so mad. He's like, look, if you want that, you can earn the money to go buy it. So I was like, okay, how do I earn the money?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I don't have people in my world that, you know, my family that have done this kind of thing. And so it was kind of cool to have a chance to ask them a question. Every year I get asked a different question. That first year, the question was like, what do I do? Do I sell the company? Do I not? Like, what does that look like? And he, I remember he said, he was like, why would you sell the company?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
You love funnels more than anyone in the world. He's like, when someone says the world, click funnels are fun. Like you light up, like you're going crazy about it. And he's just like selling something sounds exciting in the moment. But he's like, if you don't have the next thing that you're passionate about, you'll end up unfulfilled and, and not happy.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And he's like, instead of selling it, what if you shifted how it was and you shifted from you being the CEO and the person running it to like you go on the board and, you know, give yourself a job inside the company that you're passionate about, like for me building funnels and then hire someone to be the one in charge. You don't have to be that person. It never really crossed my mind.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I was like, huh. You know, after that first time I went and we actually found someone, it was my partner, Dave Woodward. He became the CEO of the company. He was able to take those things on and run it. And I got a chance to focus on stuff I love doing, you know, it was super cool advice.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I said, every year I go back and I get asked Tony, another question about some aspect of my life or the business that it's just been. It's been really special spending time with him and getting to know him and then getting feedback directly from him. You know what I mean? Like someone who's influenced so many people and be able to say like, here's where I'm stuck again.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like, how do I get out of this conundrum I got myself into, you know? Anyway, it's pretty cool.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
He's like, okay, if you start mowing the lawns, I'll pay you, I can't remember, five bucks a week or something. So I started mowing his lawn, other people's lawns. In about a month, I'd earned the $40 I needed to buy it. And so I remember telling my dad, I was like, I have the phone number, but we have to call during the infomercial so we get the free gift. And so he let me stay that night.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Oh, yeah. I think it's interesting. People like to do business with people they like. So it's like, how do we build an actual relationship? And I'm sure you get this as well. I get all the time where it's like, People will come into my world and you can tell from the get go they're there for like something for them. So like for me, it's like I'm very guarded.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I was hard to get through my gatekeepers. It's just like some people in my life who come to me, it's like they always have an ulterior motive. And so for me, it's like I never want to be the guy who someone gets that feeling. So I'm like, how do I just show up and just literally figure out how to be their friend? How can I help them? from that's when the best stuff happens anyway, right?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
But it's not coming in like, what can I take from this person? It's like, what can I give from this person? And hopefully something cool happens. If not, I'm cool with that too. But like, and I think that's the key.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And everyone's looking for like the short term, like the hit, the win really quick is going to be the thing versus like, you know, there's a book called Dig Your Well Before You're Thirsty. It's that, it's like digging your well, like just building relationships. Like, Whenever I talk about Dream 100, people are like, so when do I start the Dream 100 process? I'm like, yesterday.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Start building relationships. Your business will become infinitely better. If I lost everything tomorrow, within 30 days, I'd be back on top. I'd call a dozen people who I've got great relationships with, and it'd be fine. I don't have fear of that anymore because I've built deep relationships with a lot of different people.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I think that's what people are missing is they're looking for this, I'm going to get something from this person, therefore, I'm going to do this thing. It's just like, that's not how you win in the long term. Maybe in the short term, you may trick someone or get something out of it, but But long-term is like putting in the effort, putting in the time, you know?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I think that's the key that most people miss.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So one of the very first events I went to, it was Armand Morin's big seminar. And I was there and I met this other kid. I can't remember his name now. He had an interesting name. But I remember we were about the same age. He might have been a year older than me. And I remember Armin made an offer. It was like a $25,000 mastermind. And the kid ran the back and he bought it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And he came back and I was like, first off, how do you have $25,000 to buy that? I couldn't comprehend that. But I was like, why would you buy that? And he told me something that was so simple and so powerful. He's like, there's two ways to get to the top, Russell. You can work your way in or you can buy your way in. He's like, I just bought my way in. He's like, now I'm in the room.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I have a relationship. I get to know these people. And he's like, that's worth $25,000 every day of the week. And for me, I was like, oh my gosh, I'd never, what's it going to teach me for this worth 25,000? I was trying to figure that out. And it's like, no, no, like, like, how do you get in the room?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We watched news and we watched mash. And then the show came up and it came up again. And so as soon as it got to the part where they said, call now, get the special bonus. We called and my dad bought the credit card and it was the coolest thing in the world. And I got the kid in the mail. In fact, I still have it to this day. I'm going to frame it or something. It's really cool.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like with the people, like you work your way in, which takes a lot of time or just buy your way in. After I learned that from him, I was like, okay, same thing. Like, how do I buy my way in? You know, like- For the Tony thing, like I knew that the affiliate prize was to go and to be in Fiji with him. Like I couldn't buy that. There was no amount of money. So I had to work my way in, you know?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so like I went and I promoted and we sold a bunch of stuff to get in that room. Like I need to figure it out. Other times, in fact, here's a funny Richard Branson story you probably don't know about me. 17, 18 years ago, he did a, him and his mom did an event called the Rock the Casbah. And somehow I got invited to the Rock the Casbah event, which was weird. I'm in this room with like,
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
all these famous people and entrepreneurs. And they were doing an auction. And during the auction, they're bidding a bunch of stuff. And one of the auction items was to get your name on the side of a Virgin airplane. I was like, that would be awesome. And so I started bidding on that. And I started bidding.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And during this bidding war, me and Dean Graciosi ended up getting in a bidding war over this plane. We're going back and forth and back and forth. And eventually I stopped at 45,000 and Dean bid 50. I was like, I'm out. My wife's like, stop raising your hand. So I stopped. And then Branson comes on stage. He's like, who was it at 45,000? If you do 50, I'll put your name on a plane too.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I was like, yeah. And so he came on stage. He got pictures of me and Dean and Richard Branson and all this stuff. And on the side of one of the planes, it says.com secrets air to this day because of that. But like, I can't remember him going with the story other than like, that's how I got to know Dean. Like eventually I met Dean a year later or something.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And it was kind of like, this thing's like, who's this guy? And I was like, Hey, you don't probably remember me, but do you remember this? I showed him the picture of him on stage with the plane. I was like, that's me. He's like, You're the guy I got the bidding war with. And it was like instant friends because of that. But open up all these different doors. And anyway, so there's a random story.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
For sure. It's been a little while now, now that we got, you know... I know, you started with 18-year-olds, yes. Such a blur, yeah. But after my wife and I got married, we tried to get pregnant. We weren't able to for... And my wife's older than me. My wife's six years older than me. And so she had anxiety anyway of like, you know, wants to have babies before she's too old, stuff like that.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so we just weren't able to get pregnant and we didn't know what to do. And it's interesting because she was actually watching Oprah. And on Oprah, there was a doctor who was like a fertility doctor who happened to live in Boise, Idaho. I remember she called me that day from work and she's like, I just watched this thing. There's a fertility doctor who lives in Boise, Idaho. I'm like, what?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
But I was like reading the books. That was my entrance into business. And it was like the most fun thing in the world. And then for me, it's like these ideas in my head about how you can make money. Also, I'm like, just, you can't stop thinking about it. Right. And I remember, my mom and I were at the grocery store and there was a magazine there.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
This is crazy. And so we booked the thing and we went in there. And I remember first month went through the whole process, you know, took the shots, do all the, you know, everything step-by-step. And then nothing happened. The second month, and he went through the whole process, nothing happened. And then the third month,
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It was actually the same month I was graduating from college because I remember we went through the whole process and did the test. And then that day, my family and her family was coming in because I had graduation the next day. So they were all driving in. And about two minutes before they pulled into the driveway, club was outside getting the yard ready or whatever. And the phone rings.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I pick it up. And the nurse is like, hey, congratulations. You guys are pregnant. I'm like, what? And I walk out to Colette and I was like, you're pregnant. She's like, what? She starts crying. She wouldn't believe it. She's like, you know, and all of a sudden we're sitting in the front porch, just bawling our eyes out. And all of a sudden all the cars drive of our family.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
She's like, don't tell anyone. I'm like, what? She's like, don't tell anyone. I'm like, oh, so we went inside and like everyone came in and we're like just tears in our face from trying this conversation, like smiling and Finally, she looks at me. She's like, okay, let's tell her. I'm like, that's pregnant. Anyway, it's funny because I've shared that story.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
People are like, why would you share that story? It has nothing to do with business. And I remember at that time, I'd go to speak at events. And I would always tell my wrestling stories. I'd tell stories about my business, stuff like that. And it was weird because when I would sell something, people would buy from me. Usually athletes and people who are very similar to me, right?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember for some reason, one of them, I'm talking. And all of a sudden, I just feel this impression to tell the story about my kids. And I was like, what? What? And I don't know, I start telling the story and I get emotional on stage. I'm crying and just talking about how grateful I was for that doctor who was willing to like put themselves out there to like get on the Oprah show.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It's not easy to get on. They go out there to get themselves on Oprah because their message changed my life. That's why I love entrepreneurs because like everything good in my life came because some entrepreneur risked everything to figure out how to like change someone's life. And so for me, it's like, that's been my mission. So I shared that and I was like bawling and I tell a whole story.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then at that event, it was crazy seeing the people that bought from me. They were like, the athletes still bought from me. Now it's like wives and mothers and families are buying my stuff. And I was like, how fascinating, like when you're willing to like, to share parts of yourself that most people aren't willing to share.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
What's crazy about that is it opens you up where like now people, they will connect to the different levels. Cause like, wow, that person went through what I had to go through or like, well, you know what I'm going through right now or something. And you're able to bring people into your world.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
They still sell magazines called Small Biz Op Magazine. There's all these like cartoons on it. So I'm like, mom, will you buy this magazine for me? So she bought me the magazine. And I remember in the magazine, if you ever get a copy, next time you're at the grocery store, Barnes & Noble, you can get one. It's like 140 pages of ads and then four pages of articles.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I think for anyone listening, like one of the most powerful things you can do is like to tell those things in your life that are harder, that, may not make sense. But when you do that, like that's how you build actual connection with your audience. Um, when you're willing to share this with most people won't, it comes away. Everyone wants to share the highlight reel.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And it's like, talk about the stuff that's real. And then that's when people will come to you. And so, yeah, that's why I share that story. Cause again, for me, it's like, that's why I do what I do. Cause I know what one entrepreneur can do, how they changed my life. And if I can help one other entrepreneur helps change someone else's life, like what gets better than that? Nothing.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Oh man, well, I'm able to do it all because I've got a great support network and team around me. To be able to do what we're doing at scale, like, you know, I've got an amazing wife at home who takes care of the kids, who makes sure that the home's great. I have an amazing team here in the office that helps support me. I had a mentor when I first got started who said something so powerful.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
He said, he's like, there's two types of people in the world. There's people who are really good at starting things and people who are really good at finishing things. Like he said, figure out who you are and then surround yourself with the opposite. And I was like, I'm really good at starting things. I'm really bad at finishing things.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so if you look at my company, you know, there's me who starts stuff and I got 400, you know, 399 other people who are just finishing the projects behind me. And so for me, it's like, I get to work on the stuff I'm most passionate about, but I know that if I'm going to, if I'm going to write a book, I'm going to do something. It's like, I got to cut time out from other things.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like I got to make sure the team's in place. Okay. Everyone's in place. Cool. I'm going to go deep. I'm going to spend the next 90 days. I got to work on this project over here. You know, right now we're in the middle of a big project. And so everyone's blocking and tackling so I can focus on getting it all done.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Because in a week from now, a week from today, actually, we're rolling out this new offer. So it's like, that's what we're all encompassed on. But it's just having a really good team of people around you who also believe in the mission, who are capable, who can pick up the reins around you so that you can do the things.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then I think it's really focusing on what are the biggest leverage impact points that you can do in your business, right? For me, it's like, there's a lot of people that can do operations, they can do meetings, they can be a CEO, but there's only one person that can write my book, right? It's me. So it's like, so one person can do the video. It's gotta be me.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like, those are the pieces that are unique to me, like my unique skill. I think for everyone, it's like understanding what your unique abilities are and figuring out how to build a team around you so you can focus on your unique abilities and your team can focus on their unique abilities. And when you can do that, everyone's like,
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Focusing on the unique abilities, that's when things can blow up and things can grow and things can scale. It's when you're not doing your unique ability. Other people aren't doing theirs. It just feels hard. It's not fun. And it's just miserable. But when you get where everything's going the right direction, then it's exciting. It's fun. Everyone enjoys what they're doing versus the other side.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And every ad is a different way to make money. And so I remember reading it. Like one of them was like, you can make donuts at the county fair and make money. Call his phone number for the free info kit. So I'm like, call the number, send me free info kit. And the next page was like, you can make money by painting glow in the dark stars on people's roofs. Call the number for the free info kit.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So I think for me, it's just to have an amazing support network and then trying to double down on the things that are your unique ability that no one else can do that you can do. And then like I said, leverage impact. Like for me, it's like all the things, like we've launched hundreds of courses and funnels and offers and events and everything.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
But like for me, the things that have made me the most money had the most lasting impact. Like ClickFunnels for sure. My books for sure. People don't come to me like, Russell, I bought your course four years ago and changed my life. No one ever says that. They always say, I read your book and it changed my life. Like, So for me, like books are such high leverage, high impact.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like I'm willing to spend a lot of energy there because I see the results that come on the backside of those more than almost anything else I do. So that's what I love. I love doing them. Even though I'm in the middle of a book right now, I've been spending almost four years on it. It's painful.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It's like giving birth to a really fat, overweight baby, but it's like, I know when it's done, it'll be like the next thing that people tell me is the thing that changed their life. So it's like you birthing this book.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
A lot of people struggle in business because they're trying to figure out how to make money. And like, I always tell my audience, I'm like, if you're coming to my world or your world, like if you're in this business, like my guess is that it's not just because you want to make money. It's because you've heard what my friend Alex Sharfman calls it, the call to contribution.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like I want to contribute more. I want to like, you feel it called a contribution. And I'm a big believer. Like if, if you felt that call, it's not just like some magic feeling or like butterfly. Like I believe that, that we're all called to God. Right. They were all called to serve a certain specific group of people.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And it's based on like, yes, our talents and our things were good at, but also like the things you've gone through, like the pain, the scars, the trials, the frustration, the stuff you had to go through, you overcame. And because you overcame that, you know how to do that, right? And so the call to contribution is typically like you went through a whole bunch and you become something great.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
You can change other people's lives. You've been called to serve this group of people because of what you've gone through. For me, when I realized that's what it was, when it shifted for me, like thinking how to make money to make, I feel like God's called me to serve this group of people. Like it changes everything.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Then it's easy to get through the ups and downs and the hard stuff because you're like, these are the people's lives I'm supposed to be changing. And I think, you know, for the final things for people, if you lean into that and realize that it's not just, you try to make money, but it's like, there's something bigger that you're, you're striving towards someone's life. You're changing.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It changes the dynamics of it. It makes the business fun. It makes it so that during the hard days, the hard times, like you can overcome those things. I think when you make that shift mentally, like everything else changes for you.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Yeah. Thanks for having me. I really appreciate it. It's fun watching what you're doing. I'm proud of how fast you're growing. It's so exciting to see. I love watching entrepreneurs have success. It's the best.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So I called number free info kit. Next page is like, you can make money selling gold chains by the inch. So I call every 144 pages.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
info kits i go to order for every one of these businesses it was funny now i was like i was in a funnel i didn't know it right but the info kit shows up and all the info kit is is a sales letter then selling the hundred dollar version of it right or whatever so then you'd call it anyway and there's a whole thing but as a 12 year old kid i would sit there i'd get home from school and there'd be a stack of junk mail like this big and i would say that i'd read all these sales letters but all these ways to make money and completely ruin me for life but that's kind of how i started my young entrepreneur journey
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Definitely, as a young age, I didn't realize at the time, but definitely was very driven for the business thing. I don't dabble in something. If I'm excited, I go all in. I'm so excited. When I started wrestling, it was the same thing. I remember wrestling, and as soon as I won my very first match, I got my hand raised. I was like... That feeling, I want that again. So I started running.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so for the next eight years of my life, that's all I focused on was wrestling. And then when I got done with my wrestling career, it's when I found out about the online business. And I jumped into that. And I think all those things kind of compound. You learn how to work hard. You learn how to be driven. You learn how to overcome. Sports are so great for that.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I watch a lot of entrepreneurs nowadays who they're so scared of failing that they'll never take the first step.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
You learn how to lose and then not give up. I watch a lot of entrepreneurs nowadays who they're so scared of failing that they'll never... take the first step. They'll listen to the podcast, and they'll read the book, and they love learning about it, but they're so scared. If they take that step, and if it fails, then their dream dies, right?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So because of that, they get stuck in this learning loop forever. I think for me, it's because I'd stepped on the wrestling mat 100 times a year, and I didn't win a lot of them. It's like, I'd lose, and then an hour later, back on the mat again, and back on the mat, and next weekend again. And so it's like, I got good at learning. If I lose, it doesn't mean I'm a loser.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I have to learn something from it, right? I think the best... example of this, my junior year, I wanted to be a state champ. And the very first match of the year, I wrestled a guy who takes second state the year before. And I remember I lost to him and it was like so painful. I told everyone all summer long, I'm going to be a state champ. It's going to be amazing. And my very first match I lost.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember my dad, And my dad's, he'd get very entrepreneurial as well, but he got the videotape of me losing and he watched it. That night I lost, he watched it probably a hundred times. Next morning I woke up, he's like, okay, I know how to beat this kid. And so we, on the carpet, we would drill how to beat him.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then that day when practice had done, my dad would show up and we drilled again. We drilled it for four months. I drilled it. And then come four months later, it was a state tournament. And I ended up wrestling that same kid in the finals. And I ended up beating him with the same move he'd beaten me with. Cause I drilled it so many times. I knew how to do it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
That carried over into entrepreneurship. Cause like entrepreneurship, like, I create offers all the time that I launch and they fail. And most people, that would cripple them. For me, it's just like, okay, well, I failed. Like, what do we need to tweak? Okay, let's change the headline. Keep tweaking until it works. I think that's what people understand.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
A lot of times they give up on their business and it's just like a couple tweaks away from having success. They give up on their athletic career where it's just like you're a couple tweaks away from like hitting your dreams.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So I got into college and I met my wife. We got engaged. And after we got married, she was working to support us. And I felt guilty because I wanted to wrestle, but I also felt like I should help support. And so I was trying to figure out a way to make money. It's interesting because back then I was trying to study.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
There were a lot of people online doing it, but there were a few people doing it online. In fact, one of them is Frank Kern, who a lot of guys know him nowadays. But he had this product. It was called the Underachiever Method. And it was like... how to make really simple products.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember he showed you like one teaching how to do dog training, one like how to teach a parrot how to talk and one how to do like all these little niche products. They create these little eBooks and then they would go and they'd buy Google ads to sell them. And it was just like this really simple process. And I remember going through the course, I was like, this is so cool.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
But I was like, I don't know how to teach a parrot how to talk. You know, I don't know how to do those kinds of things. And so I was kind of stuck trying to think what I would actually do. And then I remember I was in college. It was like spring break. And my buddy was like, hey, Russell, we should go shoot potato guns. I'm like, what's a potato gun? So he told me.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so during spring break, we went online and we found all the potato gun plans and how to make a potato gun. Went to the Home Depot and bought the pipes and cut them up. And, you know, we made these potato guns and we shot them. And like all weekend long, we had so much fun with it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then next Monday, I was back in school and I was like, I wonder if I could create a product teaching people we just learned how to make potato guns. That was the idea. And so we went and we borrowed a video camera from someone and we filmed ourselves going through the whole process of buying the pipes, gluing them together, making potato guns, shooting them.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And then that became my very first product I created and put out there on the internet.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Entrepreneurship is a crazy journey of ups and downs and then ups and then more downs. And it's just the nature of the career we all signed up for. My first time growing a company, I was new. I was young and probably hired too fast. At that point, we had about 100 employees. I had no way to process money and I owed $200,000. I was going to go to jail.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Yeah, for sure. So when I got started in my online business, I'd never set a goal to make a million dollars. That wasn't my goal. I was just trying to figure out how to make some money so my wife wouldn't have to work. And that was kind of how we started, right? With the potato gun and made other little products. And then I remember, man, we'd been married about a year.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I remember because we were on a family reunion. It was at this lake where there's no internet access. I remember going to the library to check my email. I'm sitting in this little library in this lake town with nothing else around. I open my email and there's an email in there from this guy named John Reese. And it says something like, we did it or something. It was a subject line.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I'm like, did what? And I opened the email and he's like, hey, earlier today we launched a course called Traffic Secrets. is a thousand dollar course. And in the first 18 hours, we sold a thousand copies, which means we're the very first people to ever make a million dollars online in a day selling a course. And I was like, And I remember sitting there in a chair and I was just like so perplexed.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
Like my goal was like maybe in my lifetime to make a million dollars. I'm like, there's a guy who's just like me, a couple of years older than me, who made a million dollars in a day. I'm like, he can't be that much smarter than me, right? Like if he can do that, could I do that? And I was doing the math in my head. I was like, he had a thousand dollar course. He sold a thousand copies.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I'm like, it's just math. Like how do I sell a thousand copies of a thousand dollar product, right? That started my wheels, my head spinning. So I remember setting a goal. I was like, okay, because I didn't believe you. I'm like, I don't think I can do a million dollars in a day, but can I do a million dollars in a year?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
If I had a $1,000 course, if I sell three a day, that would be a million dollars in a year. So I was like, okay. Very first thing I did is like, I need to make a $1,000 course just like this guy did. It was my very first time I funnel hacked somebody, right? Before we called it that. And so I went and I put together an event. I recorded it. I made my first $1,000 course.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I launched on January 1st. It was like, everyone on New Year's Day will want to change their life. Little did I know everyone was going to be drunk January 1st and the launch went horrible. Like the whole entire launch, we sold 20 copies of my $1,000 course. It was devastating, but I kept trying, kept trying.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And like the first year I got close, I think I can't remember, $600,000 or $700,000 that first year, but then I missed it by December. I'm like, okay, January 1st, I'm starting over, setting the goal. I tried it again that year, but I got close again, missed it again. And that third year I kept going and going and I didn't know which product was going to sell, which offers.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I kept just putting out different offers, different things. And then it was crazy. There was this interview I did with a guy. His name was Vince James. And he was an old school, like direct mail guy. And he'd made a hundred million dollars through direct mail selling supplements. He wrote a book. And for some reason he let me interview him. And this was like two or three years earlier.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I was like a college kid at the time. He let me interview him for six hours. I asked him all these questions about how he did it. And so again, three years later, I'm sitting there, I'm like, what's the next offer I could sell? And it's like, what if I sold the interviews that I did with Vince? Like that was a really cool interview. Maybe someone will buy that.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so we took that interview, we sold it for $37. And then the guy, Vince, that I interviewed, he had sold licensing rights to his book. It was a $300 book. So I had bought the license to this book. And so I had someone bought the interview for $37 and we'd upsell them a copy of the book for $297. The book was called The 12-Month Millionaire. So I had, I owned 12monthinternetmillionaire.com.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
40, 50, 60 people who I thought were like my friends just left. And I was like, I want to quit, but I can't because I'll go to jail.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
We launched this whole thing, right? Put the launch out there. And in seven days, that funnel crossed a million dollars. And that was the first one I'd ever had. And I was just like, this is insane. I interviewed a person. I laid the axis of the interview and we sold a million dollars. Like it was the craziest thing in the world for me. And so that was the first time I'd actually done it.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It was interesting because I think, The reason why a lot of people never make a million dollars is they never try to make a million dollars, right? And it wasn't until I was like, okay, I'm going to try to do it. This is the goal. And I started working towards that, that like all of the things kind of showed up for me to be able to do that.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
In ClickFunnels, one of the things we did is we created the two comic couple works. I was like, I want to give people something to shoot towards. Like when I was wrestling, before I knew I wanted to be a state champ, I was just kind of there doing the things. When I realized I want to be a state champ, I had something to shoot towards and I became really good. I think the same thing with this.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And so that's why we created that the two comic club awards to give people something. Okay. This is the goal. And then when they have a goal, you can reverse engineer it and you can figure it out. But for me, that was, as soon as I had that goal, then it was like everything to try to pursue that. And that's how I learned all the stuff I had to learn to make it possible.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
So yeah, one of my favorite stories.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
It's all about Lincoln, right?
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I think it's unfortunate that most entrepreneurs only share like the highlight reel of people and don't talk about the downsides. And I was very nervous for a long time to share those things. And I started sharing some of them and so many people were like, wow, like maybe film stores better. I'm going through that same thing as well.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
In fact, to set up that story, it's kind of funny during this time when everything was like falling apart around me, I got invited to this little mastermind meeting in Mexico. And I was sitting next to this guy who's, crazy rich, crazy expensive. And he asked me my story and I was like, oh, so I was kind of telling him, you know, the highlights. He's like, no, tell me your real story.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
I was like, well, and I told him, sir, I'm going to tell you right now how bad everything was and everything. And he was like, okay, cool. He's like, so you cycled once. I'm like, what? He's like, I'll never work with an entrepreneur unless they've cycled at least once. He's like, cause otherwise they still believe their own bio, they still drink their own Kool-Aid.
Leap Academy with Ilana Golan
Russell Brunson: From Rock Bottom to $100 Million in 5 Years with ClickFunnels | E60
And I was like, oh, that's, that feels a lot better. I just cycled like all entrepreneurs cycle. Like, okay, So it reframed it for me. And hopefully it'll reframe for some of you guys because entrepreneurship is a crazy journey of ups and downs and then ups and then more downs. And it's just the nature of the career we all signed up for.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Oh ja, wir lieben es hier. Wir haben früher die Events im Winter gemacht, aber es war wirklich kalt und die Leute wollten nie wieder zurück.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Interessant. Hast du andere solche? Ich habe viele solche. Ich habe sie alle weggegeben.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Sie haben mich. Ich bin bereit. Okay, also jetzt hast du die Subconscious Belief herausgefunden, mit der du kämpfst. Du hast gesagt, es ist verbunden mit etwas, was früher passiert ist, wo sie ihre Bedürfnisse nicht getroffen haben. Ist es schwer für Menschen, die Subconscious Belief zurückzunehmen, die Bedürfnisse zurückzunehmen, um herauszufinden, wann es passiert ist?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
So, dass wir es richtig anpassen, wenn das Wetter perfekt ist, weil jeder denkt, es ist einfach flach. Großartiges Plan. Es hat funktioniert. Es hat perfekt funktioniert. Also, um zu beginnen. Erzähl uns ein bisschen über dein Hintergrund. Wie hast du dich in dieses Welt, in das du jetzt bist?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Oh mein Gott, das ist unglaublich.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, das ist interessant. Es erinnert mich an eine Geschichte, die Tony Robbins darüber gesprochen hat. Es gab einen Kunden, der stutterte, seit er zehn Jahre alt war. Der Mann war 30 oder 40 oder so. Tony kam auf und in zehn Minuten hat er seine Stuttering für das Leben entfernt. Es war eine sehr ähnliche Sache, wo er die Stuttering für die Schutzung benutzte.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Dann haben sie es herausgefunden und es wiederhergestellt. übernachten, weil sie schon seit Jahrzehnten versucht hat, es zu überwinden.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Do you think most people have chronic pains tied to something like that?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Interessant, um dich zu schützen.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Also, basierend auf dem, was du von mir jetzt weißt, denkst du, dass ich mich mit meinen Beinen aus dem Unterkopf verletzen kann?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ich werde ehrlich sein. Was ist mein falsches Glauben? Ich muss es rekoden. Was ist es? Es muss etwas sein.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ich weiß nicht, die Antwort, aber es war interessant. Ich habe meiner Frau gesagt, dass es seltsam war, weil ich normalerweise immer Dinge tue, wie ich es tue, tue, tue. Und das ist passiert und ich kann nichts tun. Jetzt fühle ich mich einfach nicht nötig. Ich stehe da und es war seltsam, weil der andere Tag, wie es ein großes Problem war, das wir versuchen, in der Firma zu lösen.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und normalerweise würde ich versuchen, Dinge zu lösen, um es zu lösen. Und ich konnte es nicht. Und ich saß da und ein Teil von mir ist so, dass ich meinen Gehirn anwenden wollte. Ich werde YouTube oder so etwas schauen. Ich bin so, nein, ich muss denken. Also habe ich alles ausgedrückt und saß da. Und es war ein wirklich komplexes Problem. Wie.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und in 15 Minuten dachte ich mir, oh mein Gott, da ist die Antwort. Ich frage mich, ob mein Körper versucht, mich zu stoppen, damit ich wieder daran denken kann, als wenn ich nur race und mache und mache. Ich weiß nicht.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
My brain is like, school ripped both his biceps out. I forced him to listen as I tried to tell him something.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Hopefully it's a simpler way to get my attention next time. It might be your legs.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
It'll be awesome. But imagine all the thinking time. Total clarity. It'll be awesome. Vielen Dank. Bis zum nächsten Mal. Es ist personalisiert, automatisch und völlig flexibel. Und willst du wissen, was mein absoluter Lieblingsfunktion ist? Custom Inbox Views. Ich habe Views für meine Podcast-Outreach, mein internes Team, meine JV-Partner und sogar Launch-Commissions.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ich kann in eine View in Laser-Fokus steigen, keine Distraktionen, kein Geräusch. Bis zum nächsten Mal. Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show. Notion.com slash russell.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Okay, so the first time we met in London, I just remember because that night I watched your Instagram or something and you were like, I need to do a belief coding session and I was like, what is she talking about? Because I didn't really know, right? So I want people to understand, because this isn't something you're doing once, right?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, wo soll ich anfangen?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
This is something, even for yourself and all the time, like, what's it look like when someone understands your frameworks and how they work?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
It makes sense why you care enough to do it, you know? And it's like... Manchmal machst du es für kleine Dinge und manchmal für größere Dinge, richtig?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Who's the apprentice over there?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Dann ist alles wieder zusammen. Es ist so faszinierend, wie unsere Gehirne funktioniert und wie es wie ein Gefängnis ist, wenn wir nicht vorsichtig sind, oder es kann das größte Ding der Welt sein. Du weißt, was ich meine? Wir sind in unserer eigenen Meinung verlockt. Das ist der letzte Schritt in dem Prozess. Wenn du die Sache findest und du findest... um um um um um um um um
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Okay.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Wenn ich ihnen meine Geschichte über ihre Geschichte glauben kann, wird sie sie oft verändern und dann sind sie mehr möglich, sie zu kaufen, sie sind mehr möglich, das zu tun, was sie tun. Ich bin gespannt, ist das ähnlich, was du mit jemandem machst?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Sie haben dieses falsches Glauben und du zeigst es ihnen wieder, oder du versuchst, eine neue Geschichte zu erzählen, oder wie sieht dieser letzte Schritt aus?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, also wie machst du das? Ich weiß, das ist dein System, dein Prozess. Das ist mein Geheimnis, Russell. Was sieht es aus? Gib mir einen Blick. Geh schon.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ich kann nicht meine Arme schieben, ich bin verbunden. Das wird für mich nie funktionieren.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Also machen die meisten Leute Sessionen oder können die Leute diese selbst machen?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Das ist wirklich cool. Hilfst dir, mehr Menschen zu helfen. Das ist so cool. Und dann auf der Geschäftsseite, wir gehen da noch ein bisschen vor, bevor wir es beenden. Wann hast du das in ein Geschäft geöffnet? Von etwas, was du herausgefunden hast, lernt und tut, bis jetzt dein Geschäft ist.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
So cool. If someone wants to go deeper with you, where's the best place to go?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, da ist der Plug. Da kannst du die Masterclasses und alles schauen. Es ist alles da. Es ist besser. Okay, wenn du jetzt wieder auf die Apprentice gehst. Ja. Und dein Belief-Coding ist alles fixiert. Wie hast du gewonnen? Oh mein Gott, 250.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja. Wir haben das lange zuvor in Amerika geschlossen. Wir haben es in zehn Jahren noch nicht gesehen, also weiß ich nicht, wie es funktioniert.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Was macht er?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ich hatte ein paar Freunde, die auf der Apprentice Version waren, die wir hier hatten und so. Und es ist einfach lustig, ihre Geschichten zu hören. Ja, das gleiche. Besonders wie damals, als es Brandt war. Einer meiner Freunde war in der Saison 1, als Trump da war. Und das war so schrecklich für sie und alles. Und es ist lustig, die Geschichten des Nachhineins zu hören. Also, anyway.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Well, awesome. Ich bin froh, dass du hier bist, Boys. Danke, dass du gekommen bist und ein Teil der Inner Circle und Sharon bist. Und ich hoffe, dass die Leute, du weißt, es ist interessant in meinem Welt, weil die meisten Leute kommen, weil sie versuchen, herauszufinden, Marketing oder Business. Und die Realität ist, dass die meisten von ihnen einfach nur ihre Mindset fixieren müssen.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Das ist normalerweise das größte Problem. Eigentlich ein Funnel bauen, Fahrrad fahren, all diese Dinge sind nicht so schwierig, wenn du nicht verbunden bist.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, danke.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
I can't even do that. Alright, you're off the show. Cancel this episode. Just kidding. Well, I appreciate you. Thanks for hanging out. And at belief underscore coding. Boom. There you go. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
All sorts of stuff, yeah.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
How many years ago was that, by the way?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
So cool. Und dann, wie hast du dich als Apprentice gemacht?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Good thing you got fired.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Those of you who can't see right now, I've got two broken arms, I'm casted up, but we'll high-five next time you're out in Boise. That's such an interesting story. Ja, es ist interessant, dass du etwas suchst, und das ist, als diese Dinge für dich starteten. Ich denke, viele Leute gehen durch das Leben, wo sie sich nicht... Ich denke, viele Tage verletzen wir uns selbst.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. Ok.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Wir verletzen uns von all dem, was wir vergessen. Und dann, wenn du aufstehst, starten diese Dinge wieder heraus, und sie starten wieder zu zeigen. Für mich ist es so, dass, wenn ich etwas Großartiges mache, all diese anderen seltsamen Dinge in meinem Leben aufstehen, und ich denke mir, was ist da los?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, das ist das, was ich verstehe.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, danke.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Yeah, and it all bubbles up right when we least want it.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
So interesting. Okay, so I want you to walk through your belief coding. And is this trademark belief coding TM?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Very cool. So walk me back. What does that, what does it look like?
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Das ist interessant. Also, ich versuche mal ein Bild zu machen, weil ich noch nicht mit deinen Klienten bin, aber mit deinen Klienten, also, gehen wir durch den Prozess. Also, sagen wir mal, ja, sagen wir mal, dass jemand das macht. Sie wollen gehen, sie wollen ihren ersten Millionen-Dollar-Monat machen, wir gehen durch den Prozess, also...
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und dann... So you sit with them, actually sit down and are they writing them out? You can do it.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Interessant. Funnel Hackers, lasst mich euch eine Geschichte erzählen, die mich noch ein wenig kringelt. Wir waren auf dem Weg nach einem riesigen Launch, die Funnels waren fertig, die Landingpages waren fest, die Kopie wurde gedialt und alles war bereit zu rocken. Außer für eine Sache. Wir suchten mehr Unterstützung, um die Launch zu beherrschen.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und wir dachten, keine große Sache, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gespart, um die richtige Person zu hirten. Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flotte von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
It delayed our campaign, slowed our momentum and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. Bis zum nächsten Mal. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. All right, funnel hackers, let's have some fun for a second.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
One of the hardest parts about B2B marketing isn't getting attention, it's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years and you start thinking, that person is wasting so much money targeting me for a product or service I will never use.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
in oktober i went to event and met her out there and then uh started following her instagram and heard her stories and she talks about a lot of similar things i geek out on and but she has a different direction different way she kind of does thinks about some of them so i personally just wanted to pick her brain and thought it'd be fun to do it on got the nerves run now yeah so don't be nervous
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und hier ist das Ding. Diese Firmen haben wahrscheinlich gedacht, dass sie perfekt markieren, aber sie verbrauchten Geld, weil sie ihre Targeting nicht richtig hatten. Und das ist der Grund, warum LinkedIn-Ads so eine Veränderung sind. LinkedIn ist nicht deine tägliche soziale Plattform. Das ist, wo über 1 Billion Professionellen, Menschen, die bereits über das Geschäft denken, aufhören.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und ihre Targeting-Options sind unreal. Bis zum nächsten Mal. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Okay, so walk me through that part of it where, from the part where you said, where they think about the benefit of not getting it.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
So give us an example of something like that.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Are you getting me, Russell? I'm the same way. When I try to sell somebody something, I think about that. What's the belief? Because consciously they want, I want to win the award, I want to do the thing, whatever. But then you're right, there's always this subconscious thing that's holding them back, that they're not aware of.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
And people who have success don't have this subconscious belief holding them back on that thing.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
There's always something. Yeah. Und dann denke ich mir, warum hat diese Person so viel Erfolg und warum wird sie immer so schnell? Und ich nicht. Und es ist so, dass sie das gleiche Training, das gleiche Coaching, das gleiche alles hat. Es ist so, weil es eine Anker ist, die dich zurückhält, die du nicht wissend bist. Ich denke darüber oft.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Aber es wird wirklich lustig sein. Mein Name ist Jessica und ich bin froh, dich hier zu haben. Danke, dass du nach Boise gekommen bist und für den Tag gehalten hast. Ich liebe es.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ich habe es während der ersten Session erwähnt, wie mein Backend-Coaching. Jedes Mal, als wir mehr Leute verkauften, hat es mehr Schmerzen geschaffen. Ich habe angefangen, mich schlecht zu verkaufen für ein bisschen, weil ich nicht mehr verkaufen wollte. Ich wusste nicht, dass ich das tun würde, bis... Und du siehst den Pattern.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Und dann fixieren wir das. Ich denke nicht mehr, dass das Verkaufen von Sachen das Geld bedeutet. Jetzt ist es so, dass das Verkaufen von Sachen das Geld bedeutet. Dann ist es so, dass es jetzt wirklich leichter wird, Sachen zu verkaufen.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja, ich liebe es.
The Russell Brunson Show
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Ja. Also wie hast du, was ist der beste, weil My biggest thing is, a lot of times people don't know those things are there, right? What's the best way to figure out where someone has the aha of like, oh, this is my subconscious beliefs holding me back.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
um and normally one of the ways we cut weight is we fill the bathtub up with like scalding hot water and you sit in it it makes you lose a lot of weight you can lose like two or three pounds every 15 minutes so i'm like okay here's the plan so we go that we got an airbnb we filled the hot fill up the bathtub with water and two things happen number one the hot water heater does not have enough hot water to fill the bathtub so it's like halfway fill i get in i'm like it's not covering my whole body and number two is the bathtub is draining so then like two minutes me getting in the bathtub's half empty and i'm not covering water i'm like
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Oh, no, this was my catch-all to be able to lose weight, and now I can't do it. And so, yeah. And again, some of you guys are like, Russell, I thought this was a podcast about marketing or sales. Like, yeah, some days. But today is about you doing what it takes for you to go live the life you want to live.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So there's the theme for today is we're going to go – because this is all I want to do, right? I want to go wrestle. I want to go compete. Anyway, so – Um, so we go to bed that night. I'm still 13 awake in the morning. I'm 12 over. And I'm like, okay, where am I going to do at least 12 pounds in the next like 12 hours. And so, uh, we went and we started looking for saunas.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
We go to this first place, we find a sauna and they let us go in there. And, um, you know, I'm like, Hey, I'm like, we have like two hours in here. They're like, no, no. you're capped at one session a day and each session is 40 minutes. So like, okay, so we go in there for the first sauna session. We do 40 minutes, come back out, go check our weight. I lost three pounds. Like now I'm nine over.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And it's funny because I remember when I was wrestling in college, I remember going to an open tournament and there were these guys that were like in their seventies wrestling. And I was like, that's so cool. And I forgot about it. And for almost 20 years, I didn't wrestle. And I was just, uh, doing my thing, doing my business.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like, okay, that's not enough. So we find a different sauna place. This place had like saunas with bikes in the saunas. So we go there, throw in the plastics, ride bikes for an hour, straight, come out, lost four pounds. Now I'm within five pounds, right? So then we go back and we need another sauna. So we went to another place that has a sauna, but they also have a cryo...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
a cryotherapy chamber. And so we went there, got cryotherapy, froze it off, just because, not to lose weight, but just because it felt good. We were so beat up at this time. Hadn't been drinking anything in like two or three days. Completely dehydrated. So we go do cryo sauna, go back home, check our weight. It's still, I can't remember, four or five pounds over.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So we go back, do another sauna session, get down to like right on weight, go back, check my weight at the hotel I'm right on. So we race over to the place to go do our weigh-ins. I get the weigh-ins and the way weigh-ins work is there's an hour for weigh-ins, right? But as soon as you step on the scale, like, Like, that's your time. You can't go and, like, leave afterwards.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So I go get in line, get on the scale. Again, at the hotel, I checked. I was right on weight. I get on the scale, and every scale is a little different. So I get on the scale, and they're like, you're 0.2 pounds over. And I'm like, what? And he's like, yeah, sorry. And then he's like, you have two challenges if you want. You can challenge, but, like, you can't leave.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
You can't go lose any more weight. Like, you're done. And so... I'm like, yes, let's do the other check scale. So we go out to this other check scale. I check on that one. I'm still at 0.1 over on that one. And I'm like, if I don't do this, I've dressed at 194. I just lost 25 pounds in the last five days. It was all for nothing.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I'm like almost in tears, which would have been nice if I could cry. I could lose some weight. But unfortunately, I had completely dehydrated my body, so I had no tears left. So I'm kind of freaking out. You know, on the last scale, I jump on and sure enough, I'm at 78 kilos. Exactly. I jump off and he's like, it counts. I'm like, oh my gosh. And so we do that. We go back.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then again, this is not like weight cutting, like smart weight cutting where you're like losing calories. This is just purely you're dehydrating your body, right? So a gallon of water weighs eight pounds. So basically it was three gallons of water I had to suck out of my body to lose the weight, right? And so you're so dehydrated and like... it's funny. I looked, my abs looked awesome.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Like you could actually see I had a six pack and I had like no love handles. It was amazing. But my face is like sunk into my eyes are sunk in. Like there's just dehydrating your body. So you get done and you start drinking like crazy, but actually hurts to drink because it's, you haven't drinking or eating anything. So I'm just drinking as much as I can, as fast as I can.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then the place we'd gone to the cryotherapy, they also do IV drips. And so when they went over back, back to there and we did an IV drip, rehydrated through IVs and then water. And what's crazy that night we got back and, um, I already gained 14 pounds of water weight by the time we got back to our hotel that night.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then, uh, when I, when I moved into our house, I'm in now about 10 years ago, 10 years ago, I built a wrestling room. And so I just built it to be able to wrestle. It's like buy much of my friends over, start wrestling. And it was kind of fun. Like we get together three or four times a year and beat each other up. And it was just like, ah, reliving the glory days was so great. And then, um,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, so all the water we'd sucked out in the prior, the previous 24 hours was back just by drinking and doing an IV drip. But anyway, so, um, That's what got me to the spot. Right. And I'm like, a lot of you guys are like, Russell, why would you say this? This seems insane. This is like torture. And the answer and the reality is yes, it is torture is insane.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
But also like, I don't know, like for me as a wrestler who used to do this every single week for a decade of my life, like I, It was so much fun. It was, it was like making me feel alive again to like go through the pressure and the pain and the sweating and the cutting weight and the deprivation and all the stuff all to like, to be able to have the opportunity to compete was just, anyway.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Yeah, it was horrible and amazing at the same time. So then we fast forward next day. We go to the tournament to wrestle. I strap up my arm, and I'm so excited because we're doing collegiate style, which means I can do my favorite moves like a cheap tilt and leg rides, which you can't do in freestyle in Greco. The first match, I go out there. We're wrestling.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I get the guy to cheap tilt my favorite move. I turn him, and he starts spazzing out, and as soon as he does...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
he's like jumping he's kicking back and forth and I feel my arm pop the ulna pops out again I was like oh crap I heard it felt it and literally I can't even move my left arm like that's how bad it was and so I finish that match I lose the match I'm trying to like reset the arm myself and it just it hurts so bad they call me for my second match I go out there wrestling I'm doing really well against him I get on top same day I'm trying to cheap tilt him and it just it hurts so bad
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then we get back on our feet and he locks me in this weird throw and throws me right on that arm again. And so my left arm is just destroyed. I can't flex. There's no bicep. It's all like bruised. It just looked horrible. And so I lost two matches. It means you usually are two and out. And I was just like, man, that sucks. Oh, I didn't like it.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I lost both matches, and my left arm now is completely jagged. I can't flex my bicep. It's swollen. It looks bad. And so we're getting ready. We're about to leave the tournament. All of a sudden, I hear him call my name again. I'm like, what? I run over like, yeah, you're up again. I'm like...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
uh okay so i already like i already like had like undone my my wrist wrap everything so i go back i wrap my wrist while i'm running out there to wrestle i save you guys hand we start wrestling and um and i shoot a shot on this guy with my right hand so it's now the other arm the one that i kind of hurt a little bit during the practice when we're cutting weight i shoot on that that leg he sprawls back and i hear my right bicep go pop and i was like oh my gosh i let go of his leg and
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And also I'm like, I have no arms. Both my arms, the biceps are torn now. I don't even know what's happening. And so I start wrestling this guy. And luckily I'm able to flip him over and pin him, get the match over with. I come off, I look down and both my arms look deformed. I was like, oh no, this is not good. And so, um, anyway, term is done.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
after one time, one of my, one of the wrestling guys was wrestling became one day. He's like, yeah, I competed in trim this weekend. I'm like, what? He's like, yeah, there's a tournament every year. I went and wrestled it. I'm like, why didn't you tell me? And so the next year I was like, I'm going to go wrestle in this tournament. So,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I go over, I have the trainers like wrap them in ice so that we're icing these, these, uh, my biceps. Um, I go back, you know, to our, to our Airbnb afterwards, I unwrap them and I look at my arms and like, they both look deformed. Like my bicep does not look normal. It doesn't go to like where it normally hooks. Like it looks, uh, It looks really, really bad.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, and so I'm calling some of my doctors and friends. I'm like, what do I do? And they're like, if you have a torn bicep, like you need to get in surgery and stuff. I'm like, well, I would love to do stuff. I'm flying in like five hours to Hawaii for my family spring break. I cannot miss that. Or my wife would literally destroy me. Um, I don't have an opportunity to do that. And, um, and so, um,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Yeah, basically my arms swell up. I take a bunch of ibuprofen and stuff. And then I don't go to bed that night because my flight's like at 3 in the morning. I jump on the plane and I fly to Hawaii. And both my arms, I can't move them. I get hurt still lifting. I can't lift my backpack up. Like excruciating pain. And as I'm flying to Hawaii, I have this realization.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like, my wife did not want me to wrestle, number one. She wanted me to spend time with... with her and the kids, you know, she's got the, she definitely got like, I told you so attitude, you know, which rightfully so. Um, but I was like, I don't want to ruin this trip for her or for my family.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I was like, I'm going to go to this trip and I'm going to have extreme annoying happiness and optimism to the point where, yeah, just to, just because I don't want to ruin this trip with my kids. And I don't, I don't care about myself. Like this is not about me. This is about them. And so I go to the, um, I go to Hawaii and first off, we're in Hawaii and I'm like, it's beautiful.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell Brunson. Welcome back to the show.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I was like, so happy to be there. And even though I couldn't lift my own bag up, I couldn't, I couldn't move. Both my arms at this point are swollen. Like they're huge. it looks like Popeye arms. It's kind of cool. Then it's just swollen with fluid on both. It's like from my wrist to my, to my armpit, like both arms are just completely swollen. I can't even bend them.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, and it was crazy cause I was there at Hawaii and I was like, again, extreme happiness and optimism and like everything's positive. We're trying to have no, no thought for my paid or for any of these things because, uh, this was about them. And, um, anyway, the white trip was insane. It's so much fun. It was such a good time.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So I'm almost the doctors, which leads me to why I'm doing this podcast. I'm actually now, we're back from Hawaii and I'm going to the doctors to have them check my arms and do MRIs. And I'm going to find out here a little bit if I tore both my biceps, which I have a weird inkling that I have. It's been over a week now.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Uh, I remember we start, I was going to, I was going to try and get in shape, um, but right out of time. And so the week before the tournament, we started working out and then my very first practice, it was like Monday morning. We got to, you know, had a practice to get prepared for the tournament that weekend. And the very first practice, I tore my neck and like could barely walk.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And again, from my wrist to my armpit is completely, my arms are completely yellow and purple, just of pretty bad bruising. Both my biceps don't look normal, which sucks. I'm like, oh, these don't look like my arms. So we're about to find out. But I share this for a couple reasons. Number one, you guys probably think I'm crazy. Now you know I really am. Number two is I want to kind of go back like
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Like a lot of people don't, they don't want to do things. They don't want to get hurt. Right. Like what else do I have to do? Right. Like I have a desk job. I'm sitting all day making funnels and talking with my, like, I don't need my body, my arms, you know, like anyway, I think a lot of people are so scared of getting hurt or they're so scared of something happening. They don't do anything.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Whereas for me, it's like, I don't care if I get hurt. Like that's the point of it. Like I want the soreness. I want the, like, I want to relive my glory days. I wanted to have that, that fun experience. experience again, you know? And so it wasn't about like, I don't want to get hurt. It's like, I'm probably hurt. In fact, every year I've done this tournaments, I've gotten hurt consistently.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
There's not been a year that I haven't. Um, I always get hurt in them, but it's okay. Cause I have a year to heal. Right. Like, um, but it makes me feel alive and that's the key. Right. Um, and so the lessons I hope you get from this number one is, um, do things that make you feel alive. Don't be scared of getting hurt. Like worst case scenario, like, like, Like what else am I doing in my life?
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Right? Like, like this is such a fun, exciting thing. It made me feel alive. Like all the, the, the pain, the suffering, the torture, all those kinds of things all made me feel alive. So that's number one. Number two is I'm looking through the pain I was in and like, and by just mentally shifting, like I'm gonna have a positive attitude. I'm like,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm not gonna let my wife or kids know how bad this is hurting me. I'm just going to be extremely optimistic and positive. And we made this Hawaii trip so much fun for everybody. And nobody, I mean, I'm sure they kind of knew I was being a wuss because I heard I couldn't do zip lining with them, a couple of things like that. But I brought my...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
you know, happy is the most optimistic, um, attitude to it. And we made the trip amazing. Um, and now I have a chance to heal and figure it out and probably have to get some surgery. Who knows what's going to happen. Um, but I don't regret it.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I would do it again in a heartbeat because, um, just that, that, that reason to exist, that reason to work out, the reason to cut weight, the reason to like be excited, um, was worth everything. It added energy and excitement on every other piece of my life, my business, my writing, my everything. And so I didn't want to lose that. And it's worth the pain and the suffering. So there you go.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I hope it helps you guys. Again, some of you guys are going to ride this episode off like Russell's crazy. And some of you guys are like, I'm going to go and do the thing I want to do now. And hopefully you give yourself permission. And don't be afraid of being hurt because the worst case scenario, you get a surgery and you're back at it. I got a year to heal before next year's tournament.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So thanks, guys. I appreciate you all. And I'll talk to you all soon. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And had a chiropractor coming over, like, every single day, trying to put me back together. But, like, I couldn't. It hurt so bad. And so I literally had half of a practice before we went to the tournament. Showed up at the tournament. I'm on. Sores can be. And there's two styles. There's two Olympic styles. There's a freestyle and a Greco. And so...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
That's sellingonline.com slash podcast.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, I went and, um, anyway, did the, did the freestyle tournament or so it was Greco first. And I can't remember. I think, I think I took third place in that tournament with a stiff neck and then I did freestyle. I think I took second, second or something like that.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
But anyway, I placed it at both the tournaments and, uh, and I had so much fun, but there's a, there's a moment that was like really cool. I remember, um, uh, what happened is, um, we were warming up before and there was this old guy came over to me. There was Tony, I think from, from London and he's probably 70, 70 to 80 years old, somewhere in that window. Right. Older guy.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And he came up and we were warming up and he walked over and he's just wearing like a wrestling singlet and knee pads. It's an old guy. And like, you know, we're nowadays like we don't want to walk around in our singles. We're, we're all wearing shorts and t-shirts and there's singlet underneath, but like, we're not just walking around. This guy's walking around it. It was his knee pads on.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He walks over. He's like, Hey, you want to wrestle? I was like, I guess. And so I was like, cool. He's like, um, I've had two knees and two hips replaced. So just don't shoot on me. And I was like, what? Like wrestling is all about shooting on people. So anyway, so we warmed up and we drilled together and, uh, it was just so funny.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then I remember watching him and he went out there and he won one or two matches. And I was like, okay, if this dude who's in his seventies has got double knee replacements, double hip replacements is still competing at this age. I'm like, I'm making a commitment to myself right now. I'm going to do this every single year until I die.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so that was kind of the, that was the, the promise myself. Right. And so I did that year to the next year and then COVID year hit. And so we, during that year we went in, um, actually down to Florida, which was usually these are in Vegas. This was in Florida. There's a beach wrestling tournament we got to do, which was like insanely cool. Um,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So we're wrestling on the beach, and then they had the regular tournament. And this tournament, there was this old guy, and he was terminal. In fact, if you watch my YouTube channel from back there, we did a whole vlog about it. But he was a judge, and he'd never wrestled his whole life. But for some reason, like 10 years earlier, he decided he wanted to become a wrestler.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And he told – and anyway, I pulled him aside because I wanted to interview him a little bit. And he said that – he was like – He's like, when I was a judge, he's like, it's tough. Cause he's like, there's people that love me or they hate me. And there's, there's always this, this politics, these things that when I show up as a, as a wrestler, he's like, I'm a wrestler.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He's like, there's like, there's no judging. He's like, I'm part of a community. And like, that's why I'm here. And he was not good. Like he walked out on crutches and then he put the crutches down and he'd hobble out in the middle. He started wrestling. Um, and so we watched these matches. It was just like crazy watching this old guy do it.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I remember at the end of it, over the speaker, they made an announcement. And basically, and somebody has heard me tell the story before, but in wrestling, when you retire, if you're good, I mean, not for most people, but you retire, you take your shoes off, and you leave them on the side of the mat.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So Funnel Hacking Live this year, by the way, that's something that I did, is that when the event ended, me and Todd took off our shoes, made Dave Woodward's shoes, and we left them on the stage, and we walked off stage to kind of symbolize the ending of an era. But at this wrestling tournament, they announced sort of a speaker that this judge said he has a terminal illness.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Excited to be hanging out with you guys today. And this is like an old school show. For those who are newer to the podcast, you probably don't know this, but the podcast has taken a couple of different changes over the years. When it first launched, it was called the Marketing in Your Car podcast. Uh, then it shifted to the marketing secrets podcast. Now it's just a Russell Brunson show.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And this was his last time having a chance to wrestle. And I remember he took his shoes off and let it on side of the mat and everyone clapped for him. And I was like, man, I'm looking at this guy who had never wrestled till 10 years prior. He's in this... the 70s, and he just wanted to wrestle. It wasn't even something he was doing his whole life.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He just wanted to be a wrestler, and he was dying all the way to the end. Anyway, so for me, it's kind of recommitted. This is something I do every single year until I die. Um, it's been fun. Like, since I've been doing this, I've had a lot of people message me who were like, Oh, like I used to do karate when I was a kid. Now I do karate again. Right.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I used to do this when I was a kid now, because you're doing, you're chasing these dreams of yours. I'm doing it as well. So one of my main goals of sharing any of this is just to hopefully, um, for most of you guys to think back, like when you were a kid, what was the thing that brought you the most happiness? For me, 100%, it was wrestling, right?
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then we get done wrestling, our career ends, and we stop doing it. And I think other sports are probably better. I have friends who play basketball, and they still go find and pick up games here and there and stuff. But in wrestling, it's hard. There's not really stuff happening. Other than jiu-jitsu. Jiu-jitsu is like the...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
that drug for you know for wrestlers to get to to do something similar so jiu-jitsu is a big one out there but uh anyway hoping that by sharing some of these stories it gets you guys to figure out what was the thing that you loved when you were a kid that that was like that meant the most in the world like go start doing that thing again go go into a wrestling tournament go play soccer go um go act in a play like whatever your thing is because like man i can't tell you how much life and excitement it brings so for me it's like once a year i have this thing it's like i've
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
For me to compete, I have to get back in shape. I got to wrestle. I got to get my cardio up. I got to get my strength training back up. But it means the world to me. It's the best, right? And so this year was interesting because...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
there uh so there's freestyle and graco olympic styles but there's a third style which is um you know called a collegiate style or folk style which is the only style that we wrestle here in america and so i was so excited because i wanted to there's there's uh every single year they have it but it's like during spring break so every year i'm with my family on a cruise ships like i i can't do it right because the cruise ship leaves at a certain time and you just can't make it and so this year our family decided for spring break not to go on a cruise but just to go on a vacation
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so I was like, wait, based on that, I don't have to be at the vacation spot where it would happen. So I told Claire, I'm like, hey, you're going to take the kids to Hawaii, and then I'm going to go wrestle, and I'll fly there a day late. I think she was a little annoyed with me because, you know, yeah.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Especially this year, it was the first spring break where our twins, Dallin and Bowen, weren't with us. Like, Dallin was home working, Bowen's on a mission, so it was already like a smaller family anyway. But I told Claire, I'm like, I want to do this. I need to wrestle in this tournament. Like, it's a collegiate style, which I better that style than the other ones. I was so excited to go.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so anyway, long story short, I'm, I'm prepared for this tournament. I start wrestling and things are going well. I'm like, I'm doing well. I'm getting back in shape. And then the Sunday, it was March 2nd, I believe.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Cause I'm talking about all sorts of stuff, not just marketing, uh, all the fun things. So, um, but when I first started the podcast, uh, I literally would, uh, I had a four minute commute to my, from my house to the office every day. And I would hold my phone up to my mouth like I'm doing right now. And I would talk while I was driving. Anyway, today, um, I have a 30 minute commute to the doctor.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So it's like two weeks before I was out cleaning up the restroom, getting ready to like turn on where we're going to be doing like, you know, at least one, maybe two practices a day, getting ready for the tournament. And I have this big tire, like it's a big tire that you can flip and you can hit. And it's, it's a, it's a really big tire. Like it's hard for me to lift. In fact,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
It usually takes two people to actually be able to lift the tire and flip it. But I was cleaning the restroom and I was like, I want to move the tire. So I went to the lift to try to pick it up. I'm like, I can't pick it up. I'm going to hurt my back. And so I didn't. And then a few minutes later, I'm like, I just want to move it. So I walked over and I started lifting it again.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And what's crazy is I had, I had, um, I had my noise-canceling headphones on so that I could listen to music and stuff. And so I couldn't hear anything in the room. And so I started lifting it. As I'm lifting the tire, I get underneath it. I have both my hands underneath it. And all of a sudden, I hear a pop in my left forearm. I could hear it through the noise-canceling. It's like, pop.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like... what the crap? Like, what was that? I'm like, Oh, well, and it's like, you got kind of readjust her lifting in and it pops again. And I was like, Oh no. So I dropped the tire. I looked at my arm and my arm looks like it's broken. Like it's, it does not look good. And I try to like, I'm like, like what's wrong with that? Try to pick something up. I couldn't pick anything up.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like, Oh no. So I called one of my friends, Ty Ogata, who lives in the neighbor next to me. He's like, he's a chiropractor. He's awesome. And he raced over and he's like, dude, your ulna popped out of your elbow or whatever or something like that. And so he goes and he snaps it back in. Oh, and it was hurt. But then like the muscles looked weird. My arm looked deformed.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I was like, what's happening? He's like, your muscles are all freaking out because, you know, the bone moved. And so he spent like an hour like massaging my form to get it back to like, so it looked like a normal arm. And then I started doing some basic pressure. I pressured my hand over, up, and then as soon as I put some pressure up, my ulna popped out again. And I'm like, oh no.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So he had to reset it back in there. And I was like, dang it. And so Chloe was so happy. She's like, all right, you know, cancel wrestling. You're going to come. And I'm like, don't cancel yet because maybe there's a way we can heal. And so then in true Russell Brunson fashion, I was like, all right, how do we solve this problem? There's got to be a way.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So I'm calling everyone I know, trying to figure out the right things, right? So the guy who does my... Doug Grant, who does my blood work and does my supplements, I tell him. So he's like, okay, there's these peptides. It's called the Wolverine Protocol. So he ships me out, overnights me. These peptides, they're supposed to make you heal super fast.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So twice a day, I'm giving myself peptide shots directly into my arm, right? I do all sorts of stuff, try to get this thing healed as fast as I can. And it just hurts. Every time I try to do anything, it hurts. And so I was about to spot where I was going to give up and then Ty, my chiropractor, came over and he's like, I have an idea. So he went and he taped my wrist really tight on that side.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He taped about three inches
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
deep on my wrist and by taping it it kept the two bones together closer it's like actually my wrist I'm like oh my gosh like it still hurts but not like I think I could actually wrestle this way and so I was like I'm gonna test tomorrow morning I called uh Mike Vanbrill who's my one of my wrestling partners I was like hey come out tomorrow let's wrestle I want to see if I can do it so we came out the next morning and it wrestled and yeah it hurt a lot but I was able to I was able to do a whole wrestling practice I'm like okay I'm back in told my wife I was like sorry Colette I'm gonna go wrestle she's like what you like you literally like
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so I thought I would jump on and record an episode with you guys right now while we're hanging out in traffic, like the good old days. So, um, and, uh, just to give you context. So, um, the, the time I'm recording this right now, um, last, last 30 days, my life's been a little crazy, but it's always a little crazy as you, as you know, but, uh, twice a year or once a year, I basically, uh,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
dislocated your arm like two days ago I'm like I know I'm gonna do it anyway and so I committed to doing it again right um at this point some guys are like Russell's insane um and remember I posted on social something because everyone's like oh sorry you're gonna miss your wrestling I was like I don't think you guys understand I was like if I was missing a leg I would still go to wrestling like this has nothing to do with like oh I'm healthy or am I healthy like like this is something I committed to that I'm gonna do um every year till I die like I'm going to this tournament um
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so that was kind of planned. So then fast forward now a couple of days. Now it's like, okay, now as I get close to the tournament, there's two weight classes. And in old guy wrestling, the weight classes are bigger gap, right? When you're competing as a younger guy, like every eight to 10 pounds are different weight class. So you're kind of in there. But with my age group, there's like a...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
There's like a 20 pound gap. So like there's one, I think kilos, but if you were, if you were to put it into like pounds, there's like 194 pound weight class, which is what I normally weigh about. And then there's one down below, which is 172, which is a huge gap, right? That's like a 22 pound gap. But the problem is everyone's cutting weight.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So if I wrestle 194, I'm going to be wrestling people who are cutting down from 220. If I wrestle 172, I'm wrestling people my same size. And so I'm like, okay, I'm going to cut down weight for this. And so I decided and committed to actually cutting weight. And so that was kind of the game plan. And so I got to lose. I was coming down from, I was actually 195 pounds on Sunday.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I'd weigh in that Friday, which I weigh 171.9 technically. So yeah, that's a lot of weights, 20, what, 23 pounds. And so I started the weight cut. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for having me.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
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The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I try to get back in shape and relive my glory days by going out and wrestling. And there's a tournament every single year for basically all age groups, all the way up to veterans, which are like the really old, like 70, 80 year old guys who wrestle in this tournament.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Remember, when it comes to hiring, Indeed is all that you need. So first we were at my house before we left, we were cutting weight. So putting on plastics, cranking the heat of the wrestling up to 90 whatever degrees and I'm wrestling like crazy, right? It's like that was the first pass at it, right? And so we lost five or six pounds from there.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then I did the next thing and then we flew out to Iowa, the tournament's at. And then the night before, we put on plastics, went out there, we started wrestling again to lose some weight. And in that wrestling practice, I'm wrestling and my arm's hurting a little bit. But in one of our scrambles, Mike is spinning around to get behind me to get points. I went and lifted my right arm.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So the other arm to kind of block him. And as I do that, he's spinning behind and it pops my right forearm. I was like, what the heck? So now I've got my left elbow thing jacked up. My right forearm is hurting so bad. But I'm still cutting weight. So we get done that night. I go in and I'm like 13 pounds over. I'm like, okay, I'm 13 pounds. Wayne's there tomorrow.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the show. Excited to be hanging out with you guys today. And today I want to talk about a topic I haven't talked a lot about with you guys, which is leadership. And more so than leadership, actually a very specific part of leadership, which is how do you first off, how do you capture a vision, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I heard him at my very first UPW I ever went to. He shared this. And it has such a big profound impact on me. Every time I think about leadership, this is the quote that like pops back in my head. So this is one of Tony's frameworks. He calls it the three mandates of leadership. And the first mandate is when something happens, you have to see it as it is, not worse than it is, okay?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
What most people do, what the 99% of the people out there who are looking for leadership, they're gonna see something like, oh, this is way worse than it is. Like, no, you have to understand, like, Leaders, they see things as they are, not worse than they are, right? So that's the big thing. You have to be able to say, this is what it is. It's not worse than this. This is what it is, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
That's step number one. Step number two, after you've done that, then you need to see it better than it is, okay? This is where vision comes from, okay? I saw it as it is, not worse. Worse is the opposite of vision. I see it as it is. Now I see it better than it is. Now that's vision. This is good, but there's great over here.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And then the last step in Tony's three steps is then you make it the way you see it. That's the job now, to go out there and to move heaven and earth and do everything you need to do to be able to go and actually create that thing and make it happen. So those are the three mandates of leadership. So powerful. Again, number one is see it as it is, not worse than it is.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Number two, see it better than it is. And number three, make it the way you see it. That's what leadership, that's what vision, that's what all those things are. So that's the first thing I want to kind of caveat this entire, this show is just like leadership because I don't ever talk about it, but those are the, and again, there's been books written. I've got a book right here from,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
John C. Maxwell about leadership, right? You know, like there's been millions of books written on it. So like, this is not a, you know, all things, but these are the things that for me that I feel are the most important. So things that have had the biggest impact, a lot of things weren't things I was thinking about it. I just did it. And then I see the, like what happens on the other side?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And so when you put your vision out there, there'll be people who'll be offended, who'll be annoyed, people who don't care, but when you do it correctly, your people will hear you, right? And they're gonna come to you and you're gonna have a chance to serve them and change their life, okay? We are visionary entrepreneurs, we are the dreamers. One of my favorite quotes is from T.E.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm like, oh, wow. And I see like other people's teams and other companies. It's like that's why those people aren't having success, right? Because the leader is not leading. And when the leader is willing to lead, that's when everything changes. And if you've been a leader in the past and you've forgotten yourself, that's a big step too. Like come back and like remember who you are.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
At Funnel Hacking Live this year, I did a presentation at the very end. It was called One Funnel Away Evolution. It was like part two of my One Funnel Away pitch from 2008. I did a presentation in 2017 talking about One Funnel Away, and this was part two. And in there, I talked about how over the last couple years, how I forgot who I was.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It happens to all of us, all leaders, they forget who you are. And I was lucky enough to have somebody who is a leader who had set aside high standards, Andy Elliott. I went out to his office, and at the presentation, I talked about how Andy helped me to remember who I was. After I remember like, oh yeah, I'm Russell Brunson. I'm gonna step back in this calling.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's been crazy ever since then, this shift I've seen in myself. And you've probably seen it, you've probably felt it. You've been following me for a long time, right? And so, yeah, leadership is such an important part of the game, okay? All right, so number one is you being the leader. Step number two, okay, I got three steps here. So step number two is how do you then capture the vision?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Uh, and my friend that Vox me, he asked, he's like, he's like, are you just sitting around like thinking about things or like, like, how do you, how do you, how do you find that? And so, um, it's such a good question and it's, it's a hard one to answer. I got, it took me a while to think through. It's like, how do I, like, how do I see the visions I see? Like, what does that look like?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Um, the first one, the first note that I have here is like the, the, I think there's like, who is it inspires me? I need the inspiration. Like you don't just come up with a vision just like out of thin air, right? It's like you're looking at inspiration in a lot of different places. I go to my buddies, um, Dan Usher on my team who does a lot of our film stuff and
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Um, he, he spends, I don't know, half is, I'm probably exaggerating, but he spends so much of his time actually watching films and studying inspiration, getting ideas from other people to, and then from there's where his creativity, his vision comes, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's not just like looking at a blank slate, like, okay, like brain, be creative, come something and say, no, like you got to look at a lot of inspiration, right? A lot of people like hear me talk about funnel hacking, look at one thing and they copy. It's like, no, That's not what funnel hacking is. Funnel hacking is looking at everyone doing what you want to do. What are they doing?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Lawrence, he says, I love that quote. It's like a rallying call. We had that on the back of the t-shirts one year at Funnel Hacking Live because I love it so much. It's kind of funny. I... have an aura ring. So I sleep every single night. It is funny. My wife and I was teased because my wife, she sleeps so good every night, her REM and her deep sleep's like at 25, 30%.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Why does it inspire you? And from there, what you do is you get influences from four or five things and then you remix them and then boom, you create something that's your own. I remember I asked Dan about that. I'm like, how do you create your, he creates these things for us called after movies.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So Funnel Hacking Live happens and they take all the footage and they build these, it's like a trailer for the event that just happened, right? It's an after movie. And that's what he told me. He's like, I look for inspiration from 10, 20, 30, 40, 50 different places, right? From there, I'll find three or four things that really inspire me.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I take those ideas, I remix them, and then from there, boom, I create my own thing, right? I started thinking about it with me. It's like very similar. I'm looking at a lot of things. I think about just pre-ClickFunnels. I remember going to ClickBank's offices. ClickBank is here in Boise, Idaho as well. I remember walking in. I saw their office, and they had this international team.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They had clocks on the wall and all this stuff, and I was like, God, I wish I had a business like this that actually mattered, right? Clients and clocks and like all, it was such a cool thing. And I remember going to, I flew out to my friend Andrew Fox, who is in the, he's in Ireland and we went on his yacht.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I remember being on the yacht that night and then that was the same time that the movie Social Network came out. I remember going, like leaving the yacht, went to the Social Network and watched that. I remember seeing that. And there's that scene when Zuckerberg was like, and he's talking to, The Napster guy, what's his name? Anyway, and he's like, you know what's cool?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
A million dollars isn't cool. You know what's cool? It's a billion dollars. I remember thinking like, God, I want a billion dollar idea, right? And then I'm looking at businesses and brands and companies. I saw where Ryan Dice and Perry Belcher were doing traffic conversion. And from these things, I saw Dan Kennedy. I saw Tony Robbins. And I saw all these different things.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And from that, I was like, okay, I like pieces from all these. I love traffic conversion. I love Ryan and Perry teaching. I love Tony Robbins guys jumping around in energy. I love the personal development stuff. I love Dan Kennedy because of the learning. I'm like, how do I take those and create my version of it, right? Boom, insert Funnel Hacking Live. What's Funnel Hacking Live, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's like the, it's the education from trafficking. It's like the story, the education and stories from traffic conversion. It's the content from Dan Kennedy and it's the energy from Tony Robbins. Boom, boom, boom, remix Funnel Hacking Live. This is my version. Because I love Tony's stuff, but I wanted more tactics. I loved Dan's stuff, but I wanted more energy.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I love Dice's stuff, but I wanted more people from the community. And from there is how we remix Funnel Hacking Live. ClickFunnels, it's like we're using this software and this software, all these different things to build our stuff. And it's like, we're remixing, boom, this is our version. So what inspires you? Looking at that, spending time with it. Really...
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
you know, a vision is to come from a new thing. It's coming from a remix of stuff. That's, that's good. Like I take three or four really good things. And from that, I can create something that's great. Okay. So that's the first thing to think about. Number two is like, what is your art? Um, people get inspired by art. Um,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I don't know how to explain that better than, than it's like, for me, my art was funnel building. Like it still is funnel building. And that's the thing that I love. Like it's the, so it's like, I'm looking at these different inspirations through the lens of like, what is your art? What's my art? Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So for me, it's like, you know, Dan Kennedy, Tony, they're teaching their things, but my art's different. Right. And so I'm figuring out like the art that I had. And then from there, um, from there, I started kind of mixing my things together. Okay. Next thing about capturing vision is, is initially, um, The vision's not going to be clear at the beginning. And that's okay.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I think a lot of times we're waiting for this thing to appear. We're waiting. So I get the vision, then I'm going to move. And I don't think it works that way. I think that, and you think about it, faith doesn't work that way. How does faith work? Faith is all about, you see a glimpse of some way that you feel like you need to go, the call to contribution. I feel like I need to go that way, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But then the path is completely foggy and overgrown and you can't see it at all, right? The vision's not clear. But in the pursuit of the vision, you start moving towards the direction, right? You get into momentum. Then like the pathway starts getting clear. I was thinking about this, like stepping into the fog, right? You can't see anything.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
You step in the fog and as soon as you step down, boom, like the fog parts a little bit and you can see a little bit forward. You take the next step, boom, and it keeps parting and parting. And if you keep going, moving forward in faith, then it shows up, right? And I think... I don't know. I believe that God gives us these ideas and he's like, he plants these little ideas in our head. Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And we have the idea. And he's like, is Russell going to be a good steward of this idea? Let's see, you know, plant this idea and then like, see what he's going to do. Right. And then if I do nothing with, he's like, Hey, Russell's not a good steward of ideas. That's it. There's no good vision there. Right. But he's like, I'm going to give him a little bit of vision.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm going to give him this thing called zip render. I'm going to give him this thing called, uh, article spider. I'm going to give him, I think these are my first ideas. Right. And I like, okay. And I take the idea, I do something with it. And God's like, wow, Okay, he's a good steward of this idea. Let me give him another idea and another idea. So eventually, he's like, hey, click funnels.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And then even if I click funnels, I didn't know where I was going to go. It's just like, here's the first part, right? I'm going to tell you just enough so you're excited enough that you're going to take the next step of faith and the next step of faith, next step of faith. So that's how God's dealing with us.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm sharing that because for step three, it's going to be how you're going to deal with your people as well, okay? Because if, yeah, so the vision is always clear. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They make it fast, simple, and super effective.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And mine always is like, my REM is like at 3% or 1% or 2%. Like, and it bothers me because like, she always has these amazing dreams, right? She tells me these dreams, like, that is so cool. I don't know. I don't remember any of my dreams, but then I found this quote. I tease her. I'm like, well, I'm a dreamer of the day. So that's, that's the difference.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
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The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
That's indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Again, that's wealthyconsultant.com slash secrets. Do not miss out. A good example, more recent for me in my life, is these old books, right? It's such a weird thing. I bought a first edition Book of Mormon seven or eight years ago, and that was a one-time thing. And then I bought a bunch more four years later. And then I started, just piece by piece, I got excited.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Like you dream at night, but I dream in the day. But it's such a powerful thing, right? That's our job as visionary entrepreneurs to be the dreamers of the day. I'm going to read the quote one more time because it's so powerful. I want you to like to re-hear it because some of you guys are going to want to roll back on the thing. Instead, I'm just going to share it with you, okay?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
There's something where I got excited about old books. I got excited about Napoleon Hill. I got excited about this. And I didn't know where I was going. I felt like there was something. I'm like, somehow this is going to be this is gonna change the world somehow. I don't know how yet or where or when, but I feel like this is something. So I just kept pursuing the thing, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And opportunities come to me, things will show up. And a lot of people thought I was crazy. A lot of people thought I was insane. People thought, in fact, people were like, do we need to call somebody to like, having an intervention with Russell.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And I was like, I'm like, I wish I could explain to you as my vision, but I don't, it's not clear enough for me to explain, but I know there's something and I'm moving towards it because I move in faith. So I've been doing my whole last 20 years and people thought I was crazy every step along the way. People thought I was crazy, you know, starting all my business.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I thought I was crazy building a software company. I thought I was like, Everything we've done, people thought it was crazy, and every once in a while I forget that, because the people in my immediate, like around my world, like, oh, this is awesome, like the funnel hackers, the prime movers, like my people, like they're all excited, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But I always remember this, like when I go to a bank and ask for money. I'm building this crazy library with all these old books. And I go to the bank. I'm like, hey, I need like a $15, $20 million loan. They're like, why? I'm like, I'm building a big building. There's going to be naked statues of Atlas in the middle of them. And then there's going to be books there.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And there's going to be an event center. And people are going to come. And they're going to look at my books. And then we're going to do events. And we're going to record the events. And it's going to be awesome. And they're like, what? That's not... None of that makes any sense. I'm like, no, it makes total sense. People aren't going to fly here to go look at your old books.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm like, no, they will. No, there's no precedent for that. It's not a real thing. This is all in your head. It's not real. I'm like, I have a really good track record. Look at ClickFunnels. Here's this big business, $100 million plus a year. This is a brand I built. Trust me, this is another thing that's going to work. It doesn't make any sense.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Even ClickFunnels, because it's software and there's no tangible assets, it's Like, it'd be easier for me to borrow money from a bank if I was a chiropractor or a dentist with assets. Because, like, oh, well, you feel I can repossess your assets. With ClickFunnels, like, I can repossess code. Like, it's so hard. Like, so every time I think that, like, you know, that I'm...
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Inside my world, I'm like, oh, everything I'm saying makes total sense because all of you guys get excited. My team gets excited. And when I go to a bank, it's like, oh, no, I forget. What I'm doing is not normal. I forget that sometimes. In fact, I have a quote right here. This is such a good quote. It says, the reasonable man adapts himself to the world.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So once again, all men dream but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was in vanity. But the dreamers of the day are dangerous men for they may act out their dreams with open eyes to make it possible. Such a powerful thing. Okay, so I'm going to go through this. I've got a bunch of notes here I'm going to go through.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
The unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. Okay. I think when you look at this, like your vision, like you become an unreasonable man, right? This is what people are looking for. Like when you're trying to capture something, like I'm not looking for logic. Oh, this makes a lot of sense. I'm going to build this.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
We're going to do this. Like it's the unreasonable idea. Like that's the interesting vision, right? That's something people plug into. That's where they're like, wow, this is different. This is not what I've seen before, right? And so I think a lot of times it's that. It's like putting out ideas that are just, they don't make any sense.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And then number two, after you've captured that vision, how do you actually share that vision with other people? to get people to want to follow you, both customers, but also employees and partners and team members. How do you cast a vision away that gets people to want to come to you? And this is actually a really interesting question. I got it from one of my friends.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And people are like, I don't really know what he's doing, but man, there's something exciting about that. I want to be part, I want to plug into, I want to plug into that thing, right? So again, the quote one more time, because it's so good. The reasonable man adapts himself to the world. The unreasonable... The unreasonable man persists in trying to adapt the world to himself.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Therefore, all progress depends on the unreasonable man. Such a cool thing, such a cool thing. Okay, before I jump into step number three, I got a really quick ad read for you guys from the greatest company in the world. It's called ClickFunnels. to sell your stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to lead their nine-to-five and to launch their dreams than any other company in the world. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
ClickFunnels, because you're one funnel away from changing the world. Okay, let's move on to step number three. How do you cast the vision? And how do you cast the vision in a way that's going to attract A players to come to you, right? Both from customers, but then also employees, partners, things like that. And so there's a couple of things. Number one is you have to live this, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I wasn't trying to attract people into ClickFunnels, I was just obsessed with my art, I was obsessed, I was doing it, and people saw how excited I was, right? I was living it every single day, and people were like, I wanna be part of that, right? That's such a big part of it, is you gotta live your mission, you gotta live the thing, right? Some people are just,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I don't know, they're trying to create this vision over here for something that they're not actually obsessed with. They're not living it, right? You've gotta be the one living this, where people are like, wow, whatever that guy's drinking, I need some of that. That's a big part of it, right? That's one of the things you gotta do. The next thing I had here,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
is you've got to create a really great opportunity for those people, for the A players. What's the opportunity for them, right? Everybody's looking for an opportunity. They're trying to figure things out. And good people, the A players, they have a lot of opportunities. So what's the opportunity for them? Why should they step into your world? What does that look like, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Number one is they've got to feel part of the vision, right? So I start sharing the vision, and they're like, oh, that's cool. I want to be part of that. It's the first part, right? But then next is how do you create an opportunity for them? A really good example is Dave Woodward. Dave was someone who, Me and him, like I met him initially probably 10 years before ClickFunnels.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And I cast a lot of visions with him. I tried to do things. I pitched him on a lot of things. And a lot of me is like, oh, it's cool. It's cool. But like it wasn't the right thing. And I was okay with that. He was okay with that. And then eventually I remember – When ClickFunnels came around, we were probably, I don't know, five or six months old.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And there's basically three kind of phases I'm going to walk you through. So the first phase, the first step, whatever you want to call it, the first secret if you're Russell Brunson. Oh, I am. Secret number one, step number one, whatever you want to call it, is actually you have to become a leader. And this is the interesting thing because... I don't know.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And he knew how passionate I was about it because he saw me glowing up and fired up, right? He started coming to the events. And he came to them when I spoke at Traffic and Conversion. And he saw me living it. It's so exciting. And then he came to me afterwards. He's like, I want to plug into that. I feel the energy of this. It feels bigger than just a software company. It feels like something.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I want to be part of it. What does that look like? And I didn't know, but I was like, I was like, dude, if you want to come be part of this, like, we'll figure out an opportunity. We'll figure out a way where this will be very, like, this will be amazing for you, right? And so we started trying to figure out that opportunity for him. And again, at first I didn't know what it was.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Same thing with Todd Dickerson. When I plugged in Todd, like, he didn't come initially for, like, Here's how much money you're going to make. Here's the salary. Here's the paycheck, right? He came because he's like, there's something here. Like, we can do something. Like, he's like, my skill set, but your skill set. Like, we can do something really, really cool, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And Todd works, as you probably heard the story, he worked for free for a year before he ever asked. In fact, he never asked for something before. Like, I find this smart. Like, I should pay you something so you don't leave, right? And then, but then inside of that, it's like, we're creating a world where they can thrive, right? How do you create an environment where the A players can,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I can plant my flag here because there's opportunity. I could build a business. I could get equity. I could get profit share. Whatever the thing that they desire. How do you build that opportunity for them as well? That's a big part. And the last thing I kind of had here was just understanding that the same way that when God's revealing the vision to you, he doesn't show you everything up front.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And the same thing is true when I share my vision with people. I can't – if I were to share with my team everything that's in my head, it would – it would overwhelm them, it would stress them out. There are a few people I can pitch and catch with 100%, but there's not a lot, right? And I know that, and so I share with them what they need to understand for the next step of the vision, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I remember Hermosi spoke at Funnel Hacking Live, five or six or something, and he was doing a sales presentation. I think he said it was so cool. He's like, the problem most salespeople have is that they're selling the trip not the destination, right? Let's say you're going to Hawaii, you're selling a trip to Hawaii.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
You sell the palm trees and the coconuts and the beach, and that's what you're selling, right? You're not selling, all right, you're gonna go on an Uber to the airport, then you're gonna sit on a plane for 22 hours, then you're gonna, all the little things, that's what most people are doing, right? So I'm casting a vision.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I've never really taught leadership before. I don't love reading leadership books even. But the reality is that people want to follow a leader. You have to be willing to step up and be that leader. And most people in this world do not want to be a leader. They are scared to death of leadership, right? And it's interesting. If you've read the book Atlas Shrugged, it's one of my favorite books.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm not casting like, okay, you're gonna jump on an Uber, then from there you're gonna do this. You don't sell that, right? I sell them like, This is what Hawaii looks like. I've seen it. It is beautiful. You guys are gonna want to come to Hawaii. I promise you. It's amazing, right? And they're like, okay. That's the vision you're selling them on, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But you don't tell them all the other pieces because that'll overwhelm and it'll stress people out, right? But after they're sold on the vision, right, and they're part of it and they plugged in and they understand it, then you can start revealing, okay, here's the path. Here's the things we gotta do. But they gotta be bought in first.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
If they're not bought into the strategy, the vision, the thing first, they're not gonna be willing to put in the effort it takes, right? Right? And think about this. I think about this all the time. Like, had I have known what it was going to take, in fact, I would say probably once a month I get somebody comes to me like, hey, Russell, I've got a billion dollar idea.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Like, I'm going to share it with you and you're going to make so much money. And I was like, no. Like, why not? Like, I have a billion dollar idea. I do not want another one. I know what the destination is to build a billion dollar thing. And I have been on that path. I've been doing it for the last decade. I have no desire to do it again, okay? Because I know what it's like.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So when people pitch me on a billion dollar idea, I'm like, that's the last thing in the world I want right now is another billion dollar idea, okay? Because I know what it's like, right? They always say the reason why we're successful entrepreneurs when we're younger is because we don't know any better. We don't know all the pitfalls and the stress and the ups and the downs.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
All the things that are gonna happen for us to be successful, right? We don't know about those things. Okay. Um, and so what we see a vision, like I want to do this thing. And so you go down and you're willing to do the things you're willing to go through the pain. You wouldn't go through all the steps in the desk and in the trip and the travel, because you're trying to get to that destination.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Right. And so for you, it's the same thing. Understand, like if you try to spew out, like, okay, this was going to take, and we're gonna have to kill ourselves. And then like, you don't tell people that upfront because that's not how you sell them. Right. You sell them the vision. here's the destination, here's where we're gonna go.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's gonna be hard, but together, if we combine our forces, this is what's possible, this is what we can do, right? They get bought into the vision. And then they don't care about the rest of it, right? After we bought into the ClickFunnels vision, we started running and we were doing the thing, and it was like, I can't tell you the, I wish, someday I'm gonna write a book.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I bought bootstrap.com a long time ago specifically for the purpose of writing a book to tell the ClickFunnels story someday. So someday you guys will hear the story. But it has not been sunshine and roses. Building a billion dollar brand? No. It is not. The things that I deal with on a weekly basis are things that would have crushed me if I had to deal with one of those things a year ago.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Things I deal with hourly, daily. Like How much you have to increase your capacity to handle a thing is so much, right? And anyway, so someday I'll tell the full story, but just understanding that the job of yours is to cast the vision and then people start running and then what will happen is that your capacity will increase, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
The trials and the headaches we had year one of ClickFunnels are things that like,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
now i solve in a text message like boom it's done right and they're like week long you know month long stress anxiety right and the things i'm dealing with now i never could handle back then and so that's what happened to you like you're sharing the vision people come on board and then they're going to go through with you right and it's going to break them but it's going to increase their capacity and break and increase capacity along the way you're going to lose people there's people like i can't do this anymore i'm out i cannot handle the heat i can't pressure and that's okay right people are going to leave they're going to they were part of your vision for a while but now they're not that's okay
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But there's a scene in the very beginning where Daphne is on the – she's the head of the railroad. She's on the railroad train. She gets stuck. And, you know, this train's been stuck for like 20, 30 minutes. She comes out and she's like, why is it not moving? And they're like, oh, the light turned red. And they're like, well, like, how do you fix it? Like, well, I wait for someone to fix it.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But there's going to be people who keep going and they're going to go through this refiner's fire with you, breaking down and increasing capacity, breaking down and increasing capacity. And you look at them a decade later when they're still with you. Those are your A players. Those are the ones. But it's because they bought into the vision initially. Those are some of the things.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Again, I don't think it's a complete answer. I don't think it's the best answer, but it's the best answer I have. To kind of recap the things that I talked about, right? Number one was you have to step back up and become a leader, right? You do that by the energy, the vibration you bring, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
By raising your standards, letting people know about their standards, living in the trenches with your team, and then understanding the three mandates of leadership. See it as it is, not worse than it is. See it better than it is and make it the way you see it, okay? Step number two, we talked about how to capture it. through figuring out like the inspirations, looking at those things, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
What's your art? Being the unreasonable person and understand the vision's not gonna be clear, but your job is to go out there and keep stepping forward and going through it, right? And the last step was then how to cast it, right? Living it every single day, creating opportunities for the A players and then selling people on the vision or the destination, not on all the steps inside the trip.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
We do those things. That's the things that I've done successfully over the years to build up ClickFunnels, the brand, the people, the team, And I'm going through the process again right now. Like we're in the middle of casting new vision and there's a lot of pain with that going through it, but also a lot of excitement. And it's really cool.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So for those of you guys who have a funnel, I want you to understand if you have a funnel, but it's not converting, the problem 99% of the time is your funnel's good, but you suck at selling.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you want to learn how to sell so your funnels will actually convert and get a ticket to our next Selling Online event by clicking on the link in the description or going to sellingonline.com slash podcast right now. All right, with that said, you guys, I hope that helps you guys to figure out how to capture and cast the vision as a leader.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Hopefully it'll help you to have a vision so your people will not perish, and hopefully it'll help to change your business and your life. If you enjoyed this episode, please let me know. Please share it with other people. It'd mean the world to me. If you're on YouTube, make sure you like, subscribe, comment down below. I read all the comments, which is really fun.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you're listening to the podcast, please go leave me a review. It'd mean the world to me. I appreciate you guys. Thanks so much for listening. And I'm gonna end this one where we started with one of my favorite quotes from T.E. Lawrence. All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find that it was vanity.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But the dreamers of the day, they are dangerous men, for they may act out their dreams with open eyes to make it possible. Thanks so much, you guys. I appreciate you. Become a dreamer of the day.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Like, well, is there any issue? Like, no, you can go. But, you know, and the railroad workers, like, they did not want to take the responsibility on their own shoulders. They refused to do that. Right. And finally, she's like, she's like, I'm Dagny Taggart. I'm the president of the railroad. Like, you're going to go. And they're like.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
If something goes wrong, it'll be on your shoulders, not ours, right? She's like, yes. She was willing to step up and take that and take the responsibility if something went wrong. That's what leadership is, to be willing to say, this is the direction we're going. If it's not right, I will take extreme ownership over the thing because most people will not do that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They're so scared of getting in trouble or breaking something. They don't want to have the responsibility. They'd rather do nothing. In fact, this is why the whole, I'm not going to get political because I don't care about politics,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But it's like the whole situation we are in as a country is because nobody wants to step up and do the thing and then take accountability whether it fails or successful, right? So if you're going to be a leader, it's one of the core things. You've got to be willing to be the person who's going to take extreme ownership. I'm doing the thing and people look up to that. People are looking for that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They're begging for that. They desire that so bad. I think it was Jay Abraham who once said, He said, people are walking around with a cord coming out of their umbilical cord, and he said they're secretly, they're looking for a leader they can plug into. They're looking for something.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So the masses, most of the people you are trying to lead, they're walking around looking like, I wanna plug into something. I'm looking for that. You're looking for the person who's going to step up, right? That's what you as a leader have to do. Okay. The next thing I have in my notes here is, is that if you want to be a leader, you have to bring energy to the table.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Now it doesn't mean you have to bring Russell Brunson energy or Gary V energy or Tony Robbins energy. You got to bring your energy, but the right level, right? And when you do that, um, There's a really cool... In fact, it's so funny. When I got in this business, I used to hate when people talk about energy. I'm like, it's so cheesy. It's so... Ugh, I used to hate that, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It was after Funnel Hacking Live. Obviously, if you've been following the ClickFunnels movement for the last decade, we built a huge business and a brand, and every single year we do this big event, and this was the last one, Funnel Hacking Live 10. And it was a little after I got off stage, I got a message from my buddy, and he asked me, I said, you know, how do you do that?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But as I've done this more and more, it is insane how powerful it is. The energy you bring to a situation will attract the same type of person, okay? In fact, I bought... I don't know what they're at. I bought some tuning forks. I heard this is a thing. I don't know if it really is or not, but it illustrates my point, so I'm gonna share with you anyway, okay?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So when you get two tuning forks, right, two different ones, and you hit one over here, one over here, and they're two different vibrations, but you bring them together, what'll happen is that they sync vibrations, so eventually they're both the exact same vibration, same vibe, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And so what you are, the energy you're putting out in the world, you will attract people with the same vibration as that, right? So you gotta put those things out there. So if I come into a room and I'm like, hey guys, what's up? What's going to happen? Everyone else in the room is going to lower down to that energy level. Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And so you have to understand like, like you're in charge, like as a leader is like the energy management of the room. Like when we look at funnel hacking, I've got 5,000 people in the room. Like, like my number one role is energy management, like getting people's vibration high enough. They can learn, they can listen, they can pay attention. Right. Same thing in my inner circle.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I told people, Mike, we have two days. We're sitting in a room talking about our businesses. It's really easy to fall asleep and to doze off. And my job is energy management. I got to raise the vibration in the room and keep it up here. That way we can learn, we can focus, we can grow. Because if it's not, it's going to be off, right? And the same thing is true when you're trying to attract people.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They're attracted to your vibration. So if your vibration is like, oh, woe is me. Things are sad. You're not going to attract the right people. You're going to attract other people who are like, oh, life is hard. Woe is me. right? You attract, you don't attract what you want. You attract who you are. This is a Myron golden quote, right? You don't attract what you want. You attract who you are.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Okay. We talk about this like selling. Like if you want to be someone who goes out there and you want to sell thousand dollar courses, you never bought a course. Guess what? Okay. You're not going to attract who you want, who you want. You attract who you are. If you're someone who's too cheap to invest in yourself, guess what? You're not going to attract the kind of person you want.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Who's going to invest in themselves. Okay. I remember Dean Graciosi launched a hundred thousand dollar mastermind. I literally was the first person to write a check. And he's like, you don't even know what it's about. I'm like, I know, but I know that if I am going to try to ask people for $100,000 in the future for my masterminds, I've got to be willing to be the person to do that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Because I'm not going to attract who I want, I'm going to attract who I am. And I'm the kind of person who will invest $100,000 in my education. When I did my million dollar seed offer, guess who the very first person to buy it was? It was Myron Golden. Why? Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
He told me he's like, because I wanted to sell a million dollar offer and I needed to be the kind of person who spent a million dollars off. If I'm going to be asking something, cause I don't attract who I want. I attract who I am. Vibration. It is huge. Okay. Now it doesn't mean again, you don't have Russell Brunson vibration. Um, it's interesting. I feel, I look at,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
successful companies and organizations. And I look at the leader and the team around leader are very similar. Like Jeff Walker is a great example. Jeff's been doing this game for, you know, I mean, back when I got started, he was getting started. So it's been 20 plus years he's been doing this game.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you look at like when my organization and his organization try to work together, it's interesting because like we have different vibrations. I'm like the Russell Brunson, let's go vibration. Like that's our people and there's that, that's happening. Jeff is very much more, you know, conservative, like slower energy, things like that. And the people in this team are that way.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
He said, I wanna do that in my business, like, our company's growing, things are good, but like, I really, I wanna figure out how to cast, like, first off, how to capture that vision, right? Like, what is the vision? How do I find what the vision is for my business? And number two is, after I have that, how do I get the right people?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Now, it doesn't mean that he's right, I'm wrong. It's not. I'm saying you're going to attract the people that are similar to you. So you look at Jeff's entire team. I remember every conversation, I'm like, this is so fascinating. They're all Jeff Walker's energy. That's the energy level that they're all sinking to, right? My people sink to my energy. And so it's just fascinating.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So it doesn't mean you have to have the wrong energy. It's just bringing the right energy, your version of that, your version of high energy. It doesn't have to be Russell Brunson energy, right? Your version of that is going to attract the right people, okay? So if you want to be a leader, that's a big key, okay? Next thing about leadership I wanna share is you have to have standards.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
What are you for and what are you against? What are you not willing to allow happen and what are you willing to allow happen, right? Your people are looking for that. They're watching you. They're seeing like, does Russell bend in this situation? Is he not? What does he do? Right. And you can make mistakes. I've made a lot of mistakes.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I've had to apologize to my own team about stupid stuff I've done in the past. Right. Um, I apologize to our community. I literally at fun, lucky live, apologize to get into our community for stupid things. I did like, it doesn't mean you have to be perfect, but you have standards, right? You set a standard and you stick to it. Um, and people relate to that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And again, sometimes they're going to hate you for your standards. Okay. But other people are going to be attracted to you because of those standards, right? Like that is the key where you're trying to do. In fact, this is something I've had multiple people on my team tell me this is why to this day they've stuck with me even though through ups and downs the last couple of years.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
September 11th, 2021, I made this post. And what happened is set this whole thing off. This is during the whole... pandemic, all the things, I'm sure you remember, but there was a time in that season when we literally had people coming to our office, asking how many employees we had, and then trying to force us to force our people to do things, which I am not okay with.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm okay with everyone, like, people choosing what they want to do. Totally cool with that. I think everyone should have freedom of choice. But for me to force something I do not agree with. And that night I posted this and I'm just going to read it because this was like me setting a standard for myself and my team.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And again, I have people to this day are like, because of that post is why I am here and I'm not going anywhere because I saw your standards and I aligned with that and I want to be part of that. So this is what I wrote. I said, what happens when you take away freedoms from prime movers, aka entrepreneurs? For anyone wondering how this plays out, read Atlas Shrugged.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
That's what I'm gonna talk about today, because as you know, without a vision, the people perish. And our job as visionary entrepreneurs is to cast that vision. When you cast that vision, your people will come to you. You probably heard me talk about this before, but a lot of people are scared, like, I don't wanna put myself out there, my vision out there, because people are gonna make fun of me.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
When the government comes in and takes away freedoms and makes it so that the prime movers don't want to produce anymore, well, the ending isn't good for anyone. There are three statues that I had commissioned that will be standing in my office soon. The first represents Atlas, my entrepreneurs, holding the weight of the world on their shoulders. This is a responsibility we happily bear.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
The second statue is Atlas Shrugging. And the third is him walking away from it all. We are quickly seeing the government overstepping their reach and taking away our freedoms. I don't get political ever online. I don't care if you're on the left or on the right. I don't care if you get the jab or not. As long as your choices don't affect my ability to produce, I am fine when you do you.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
As Voltaire said, I may disagree with what you have to say, but I will defend to the death your right to say it. But when you try to take away my freedoms, this affects everything. For the record, I won't take... Okay? Boom. Set the standard. This is what I believe. For you, does your team know the standards?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
If they put those things out there, you need to be willing to put those things out there because people will be attracted to that. It's interesting. In a day and an age where us as humans are more and more soft, it's interesting. You don't attract people with that. You attract people with standards. And the higher you set your standards, the higher those people will come to you as well.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. All right, funnel hackers, I've got a question for you.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle. But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer. With NordVPN, you get bank-level encryption that protects your data from prying eyes. It works anywhere, in hotels, coffee shops, airports, even in co-working spaces.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And the reality is like, I promise you, people make fun of me more than probably anybody, right? We spent, just on one event last week, we spent a million dollars in ads. My face was everywhere on the whole internet. And guess what? A lot of people don't like seeing my face everywhere all over the internet.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. Next part of leadership. You've got to be in the trenches with your team.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I think the reason why my team will produce so hard and they work so hard is because they know that I am producing hard and I am working hard. They know that I'm here late nights. I'm here early mornings. I'm killing myself on the weekends. I'm stressed and anxiety and all the things and they see me doing it and because of that they're willing to do it as well. Something really cool happened.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Bill Allen became our CEO for the, for the prime mover side of our business, our info coaching side of the business and fun. I can live. We'd done last day. It's crazy. Everyone's like, you know, our team's stressed out the max and we're, we're ready to go and, um, you know, go leave and go party and go whatever, get out of Vegas and go do, do whatever. Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And, um, miles and Clayton who run our events, um, they were trying to leave and, and they went down and if you guys are fun, I can have these big glow sticks with like 5,000 times two. So 10,000 of these glow sticks, everyone's whacking around when Tony Robbins on stage, it was really, really fun. Right. And, um, And the hotel said they refused to clean it up.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Even if we paid a fine, they refused to do it. So Miles cleaned it down there by themselves, cleaned this whole thing up. And Bill called Miles like, hey, just wanna come hang out and go enjoy Vegas. He's like, oh, I can't because we gotta go clean up these things. Now, what some types of leaders do is just like, oh, well, okay, let me know when you're done. We'll see you, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And there's like all sorts of people talking trash in the comments and things like that, right? Like, when you put yourself out there, there's gonna be people who do not like you. And they're gonna be vocal about it. But your job is not to... to speak to everybody, right? Your job is to talk to the people you've been called to serve, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But Bill, who's, again, the CEO of the company, he's got his own successful company. Of all the people, he shouldn't have been down there. But Bill stopped everything, grabbed his kid, started running down the hall, grabbed the rest of the team, as many people as he could, went down there, was down there, cleaning the entire thing with everybody, right? Guess what?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Miles, Clayton, our team, they will go... They will do whatever Bill says at this point, right? Because he lives in the trenches with them. It wasn't just like him trying to lead from afar and like whatever. It's like he was down there doing it. Like that's what people need to see as they want to see, right? And then the last thing, this is actually a Tony Robbins thing.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ein TED-Talk ist ein guter Weg, Kredibilität zu geben, aber die Realität ist, dass Kredibilität nur etwas ist, was wir auf unserer Seite kraften.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ich erinnere mich daran, als ich zu Dan Kennedys Mastermind in seinem Leben zurückgegangen bin, und ich alle Leute im Raum angeschaut habe, und jeder hatte das Gefühl, dass ich der Nummer eins Real Estate Experte in Cincinnati, Ohio bin, der blablabla ist. Und ich dachte, wie bist du Nummer eins geworden? Ich habe einfach gesagt, dass ich es war. Und dann gehe ich.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Und sie haben sich einfach nur eine Kredibilität gegeben. Die meiste Kredibilität ist nicht echt. Was ist meine Kredibilität? Ich habe eine Szene in meiner Marketingklasse in der Hochschule, oder in der College, sorry, und ich hatte eine 2.3 GPA. Das ist meine echte Kredibilität, richtig? Also was ist die manufakturierte Kredibilität, die ich euch geben kann? You're the stem cell guru.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
You're the first person that I ever heard about stem cell patches. I'm the one who introduced to Russell Brunson stem cell patches. Who's Russell Brunson? It doesn't matter.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Roll the tape. You know what I mean? That's the reality. It's all just... I think we keep thinking we're waiting for somebody to knight us an expert.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ich glaube, wir warten manchmal auf jemanden, um uns als Experten zu verabschieden. Und es ist so, hey, Gratulation, du bist ein Experte. Los! Go change the world.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I remember one of my favorite Tony Robbins stories. Tony wanted to learn NLP. And so he got excited. And NLP is Neurolinguistic Programming, for those who don't know, which is a super fascinating study you should all geek out on, because it ties directly to what we're all doing here with Fundamentally Selling. Aber er hat die Geschichte erzählt. Er ging zu diesem NLP-Praktitioner-Kurs.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es war wie ein 6-Weck-Kurs. Er reist hierher und lebt hier für 6 Wochen. Und am 2. Tag war er auf Feuer. Er sagte, das ist unglaublich. Lass uns die Leben der Menschen verändern. Lass uns jetzt gehen und helfen. Und sie sagten, du kannst nicht. Du bist noch nicht zertifiziert. Er sagte, aber ich habe eine Sache, um die Leben der Menschen zu verändern. Aber du bist noch nicht zertifiziert.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So he got annoyed, so he left the events that were walked across the street. I think it was to an IHOP or a Holiday Inn or something. And he started grabbing people and was like, let me do my NLP on you. And he changed people's lives legitimately. He went back and he was like, hey guys, last time I went to IHOP and I changed all these people's lives. They're like, you're not certified yet.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
But I have a skill set to change people's lives. And they kicked him out of the program. Which is crazy. Now, if you read almost any NLP book to this day, in the introduction of the book, there's this guy named Tony Robbins who made NLP famous. Tony never got his certification, by the way. But he's the one who now they all reference. Oh, this guy named Tony Robbins, he uses NLP.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
He got kicked out of the program because you guys wouldn't let him actually use it. But he's now the guy who made it famous in the world, right? Yeah, just go do it.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So if you're listening on Christmas Day, Merry Christmas. Hopefully you and your family are having a great time. And I'm excited for the New Year. We have some really cool things coming up for the podcast with you guys. So I appreciate you guys listening and being part of our show. So with that said, we're jumping to the Q&A show. Have a Merry Christmas and we'll talk to you guys all again soon.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Das ist Russell und Plugs. Hoffentlich ist es okay mit euch. Akustische Version. Ich liebe es. Vielen Dank. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses and even schedules meetings. It's personalized, automated and completely flexible.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners and even launch commissions. Untertitelung aufgrund der Audioqualität nicht möglich. Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show. notion.com slash russell Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn ist nicht deine tägliche soziale Plattform. Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, abhängig sind. Und ihre Targeting-Optionen sind unreal.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren. Du legst dein Fokus auf die Entscheidenden, die tatsächlich kaufen, was du verkaufst. Es ist wie ein magischer Filter für deinen perfekten Kunden.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast. Alright, who's next?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht weiter bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash C-L-I-C-K-S. Terms and conditions apply.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Only on LinkedIn ads.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
It's costing us $5 to get somebody to register for our school group right now. It's that video is the ad, which pushes to hangoutwithrussell.com. Es ist unter 200, aber über 100. Ja, also für uns, um eine Registrierung für das Song Online Event zu bekommen, kostet es uns, wiederum, es kostet uns 150 oder so. Also jetzt kostet es uns 5 Dollar, um in eine Schule zu kommen.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
30 Leute? Ja. This is crazy. It's costing us five bucks to get to school. It's going to join us in school. We don't know the numbers yet on what percentage of the school people join us on Selling Online, but that's the metric of the funnel. So next month we'll be optimizing that really heavily. So that's what I do. Just copy us there. HangoutswithRussell.com. Make your version of it.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Yeah. It always depends on where the ad is running. For Instagram, if you're trying to do a 60-second ad, it's going to be a faster version. But if you're on YouTube, you can do it. Some of our best converting ads for this event are 5-minute video ads. It's like 5 minutes of me telling the story, teaching, stuff like that. You can go longer form in ads and it still works.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
In fact, a lot of times nowadays, longer form video ads with more content in them are doing better for us. So for sure you can do that.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Die politische Seite ist für mich schwierig, weil ich glaube, dass Politik und die Regierung nichts tun können. Ich fühle mich, als wäre ich der schlechteste Geschäftsführer der Welt. Ich glaube, es ist nicht möglich, da eine Veränderung zu beeinflussen. Die Frage ist also, wie beeinflusst du dich auf der anderen Seite? Ich denke, es geht darum, Leute zu erschaffen.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es geht darum, Leute zu entwickeln, die in die Arbeit kommen und die Dinge machen können. Das ist es, worauf ich mich fokussiere. Ich denke, du könntest dich verletzen, um etwas zu erschaffen, das einen Bewegungsdruck erzeugt, der sich verändert. Ja. Ja. Ja. Ja. Ja. Like, now you have a thing, right? In the expert secrets, I call it title of liberty. Like, here's the title of liberty.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Here's the thing that you're going to rally. It becomes a rallying call for you guys, right? It's like, I would leave my message like, did you know that on this date, the Supreme Court did this? And this is why we should be angry. And this is why we should care. And this is why now we got to step up and like, you know, and like show it is decreased because of this. Like,
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
We're not going to let that happen. Our people are different. Come into our community. Come into our tribe. In our tribe, we've got X amount of people that are getting admitted. Using this whole us versus them, that would be the play. Because again, it's not going to change there, but now you can use that as this rallying call to get the people to come to you, so then you can help them.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And now you have a metric of like, hey, as a whole, admissions have gone down this percentage. in the country, but our people have gone up. Stacey Martino does this really well in the marriage industry. If you look at the divorce rate across the country, it's this, but inside of our program, it's this. That's the thing you're trying to show. That's really cool, actually. I love that.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I would tell that story a hundred times over and get people angry and riled up and motivated to beat the odds.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Cool. So, that's awesome. First off, super cool mission and everything. I love it. I would say a couple of things. Number one is, it's similar to a bunch of other stuff. Don't stress about it right now. Sometimes I get people come to my world and they're like, I've learned so much. And they're trying to fix like all the past stuff right out of the gate. And then they get so overwhelmed in that.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
It's just like, oh, and then they, it just kind of fizzles away. Right. So I would say it's like. Gehen Sie zurück und fixieren Sie diese Dinge später. Fokussieren Sie sich jetzt auf das Neue, das der Fahrer sein wird. Dann lernen Sie es in einer Art und Weise, in der Sie es perfektieren können.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Und wiederum, der Prozess, den ich folgen würde, wenn ich den gleichen Prozess benutze, würde ich alle durch die Primerover-Foundation-Programm nehmen. Schritt Nummer eins ist, was ist die Offer, die wir kreieren müssen? Das wird die eine-zu-many-Offer sein, die es zerstört. Das ist Modul Nummer eins. Es ist wie das herauszufinden und die Offer zu bekommen. Es ist wie, okay, das ist die Offer.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es wird dieser Preispunkt sein. Es wird fit sein. Das ist die neue Möglichkeit, die wir den Leuten vorstellen. Das wird das erste Ding sein.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Prozess, right? Very cool. That's kind of the steps in the process. But that's the structure, you know what I mean? So we've got the offer now. It's just going through and building the presentation around it and then rolling it out and launching it, man. All right. Thanks, Russell. Greatly appreciated, man.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ja, so Kalins, so what Kalins was, and again, it's top of my head, I don't remember specifically. It was basically, so she had the app, it was like, it was an app that they created through, I think Goodberry was the company. And basically in the app it gave them like recipes, workout plans, a couple things like that, right?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And so the app was $27 a month if you signed up for a trial, it was a free trial for seven days and $27 a month. So when they got to the webinar afterwards, it was like, hey, you get lifetime access to the app. So that was the big thing. A lifetime access to the app. And then they were just figuring out... Everything else was digital things. It was like... I can't remember.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
But there was like 10 different bonuses. Like one was an e-book. One was a recipe book. One was a workout plan. Like there were all the different things that someone would want in the weight loss market. Like all the deliverables of something like that. Another good one, if you look at...
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
fit2fat2fit, Drew, Drew, Manny, Drew Manny, Drew Manny, Drew Manny ist fit2fat2fit.com, I think, and he's the guy who like gained a bunch of weight and lost it, but his old offer was a ketogenic offer, so it was like, here's the ketogenic weight loss plan, then there's the ketogenic recipes, there's all the things you would need to be able to like get that first result, but it's like,
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
We're handing it to you and then you kind of do it on your own, right? Because look at like the progression of offers. Like, look at my world. Like, the first offer I sell someone typically is a book, which is like, here's a book, go read it, you're on your own, right? And it's like, okay, the next level, like moving up a value ladder.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
The second level is like, cool, if you want more help, then we've got the home study course, which is like, now it's like, there's videos and interaction, more case studies and taking the next level, right? Next level then is like group coaching and then one-on-one coaching, then masterminds. We're taking them up a thing like that. So typically like that offer is like,
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
here's a bunch of cool things, like, but you're on your own, good luck, hopefully you can go and execute on it.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And then what most people do is they get it, they go through part of it, and they're like, I need accountability, I need coaching, I need, and like, so it solves the, it gives them the information they need, but then the next thing you're selling is typically accountability, it's coaching, it's the next level of it, right?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Yep. The front end is more generic. Here's all the stuff you need. Good luck. Backends are more customization, accountability, coaching, stuff like that.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ja, gute Frage. Also die Logistik ist so, dass jeder mich immer fragt, was ist der Buchproduzent, den du benutzt hast? Und es gibt keine guten Buchproduzenten, die auf dem Markt sind. Also die Buchproduzenten, die auf dem Markt sind, zahlen dir 30 Dollar, um ein Buch auf dem Markt zu produzieren, richtig? Amazon.com, CreateSpace, 48hrbooks.com. Das Buch verlierst du Geld auf.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Wenn jemand sich registriert, dann kauft er das Buch für 7,95$, aber es kostet mir so viel, um das Buch zu printen und es zu verkaufen. Du verlierst also Geld dazu. Dann gibt es einen Order-Form-Bump, meistens für ein Audiobook oder ein Kurs über das Buch oder so. Dann gibt es noch einen Upsell, meistens für 97-197$, wo es etwas anderes gibt.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es gibt also verschiedene Offers, die versuchen, dich zu brechen. Wie kreierst du einen Funnel, in dem es sich monetisiert, aber die nächsten Sachen auch verkauft? Ein Buch ist ein flaschierendes Objekt, um Leute reinzubringen.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es gibt keine Geld in Büchern, aber du bekommst Kunden. Die kommen rein, besonders die, die Bücher lesen. Die, die Bücher lesen, sind die besten Verkäufer, weil sie so viel Zeit mit dir verbringen. Thank you for the follow up. My question is,
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And the other thing you think about with Brad and Ryan and those guys, they sell a course on the front end. Because it's not just I'm selling financial services. I'm teaching you guys how to rise up and live free. That's their mission. That's their thing. So it's more than just financial services. That's one component of what they're selling. So people are buying in.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
They're buying into this movement, this product, this course. And inside the course, they do teach financial services. And they sell insurance and other things like that, right? Ich kenne Garrett Gunderson. Er hat ein Coaching-Programm. Ich habe ihm 25.000 Dollar bezahlt. Wenn du mit ihm und seinem Team umgehst, dann ist es cool. Du musst deine Finanzen hier kaufen. Du hast dein ESOP hier.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Und sie verbinden dich mit allen verschiedenen Teilen. Aber du bezahlst ihnen für den Zugang zu all den anderen Finanzen, die sie haben. Und so gibt es andere Wege, wie du es vorne monetisierst. Und dann wird der Backend auch alle Finanzen.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Yeah, I wouldn't teach. I mean, to teach all your employees how to do their own webinars would be a nightmare. I say you do the webinar and you're pushing people to the next step. And then that's where I'm assuming they come in and they're coaching or helping or doing fulfillment, right?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Thank you very much. It was helpful. Awesome. Thanks man. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page, so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Because they're seen by the right people at the right time. You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time, and there's no monthly fee or contract. You just pay for results. Wollt ihr wissen, wie schnell es funktioniert?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
In der Zeit, in der wir euch über diese Geschichte erzählt haben, wurden 23 Hörer auf Indeed weltweit gemacht. Das ist, wie effizient es ist. Es ist kein Wunsch, länger zu warten. Sprechen Sie Ihre Hörer jetzt mit Indeed. Und die Zuhörer dieser Show bekommen einen 75-Dollar-Sponsoren-Jobkredit, um Ihre Jobs mehr Aufmerksamkeit zu bekommen, bei Indeed.com. Das ist Indeed.com. So, was wartet ihr?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Geht einfach zu Indeed.com. Klickt jetzt und unterstützt unseren Show, indem ihr über Indeed gehört habt, auf diesem Podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. Bis zum nächsten Mal. Bis zum nächsten Mal. Bis zum nächsten Mal.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Bis zum nächsten Mal. Das ist wirklich, wirklich groß. Also das wäre für diese Art von Unternehmen. Für die Kinder, Sport, das Art von Dingen, 100%. Ich denke, es gibt eine E-Com-Version, wo wir nur das Ding verkaufen können. Aber ich denke, es gibt ein größeres Unternehmen, wo wir, insbesondere wenn wir andere Produkte für diesen Markt und für diese Dinge entwickeln, 100% fokussieren.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Wie bauen wir eine Bewegung? Wie bauen wir eine Offer? Wie bauen wir etwas, das Eltern und Kinder helfen? Oder etwas um das herum. Und dann präsentieren wir Präsentationen, wo man Menschen kommen kann, die auf der Coachingseite und dann in dieser Welt, dann hast du all diese anderen Offerungen, physische Produkte, die das helfen, das zu ermöglichen, richtig?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Also, ich meine, ohne viel mehr zu wissen, weiß ich nicht genau, wie es alle zusammenhängt, aber das wäre das, was wir versuchen, herauszufinden, richtig? Wie tun wir das in einen Bewegungsbereich, wenn es Eltern und Kinder sind, wenn es, was ist die Gemeinsamkeit zwischen den Produkten, die du entwickeln willst, du weißt, was ist der Bewegung, den wir um das kreieren?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Und dann von da an ist es so, okay, jetzt wissen wir das, jetzt ist es die Offerung, die diese Leute einbringt, was ist die Präsentation, die sie einbringen? Und du hast ein wirklich unangenehmes Ding. Wir haben das gleiche Ding, als ich Brandon und Caitlin's Ladyboss-Business gekauft habe. Sie haben das Info-Produkt-Coaching, das Leute in der Welt bringt.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Aber dann kam die Mehrheit der Geld aus den Supplements, die sie diesen Leuten verkaufen. Also gibt es die physischen Produkte, die in das Info-Coaching-Business geführt wurden. Und das Yin-Yang ist das, was so viel Profit von dieser Firma gegeben hat.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Das ist wie bei Russell Brunson und Funnel Hacking. Wie sieht der Markt aus? Ich weiß, dass der Golfmarkt großartig ist, aber ich habe das noch nie gesehen. Ich gehe da raus und schaue in den Golfmarkt, was da passiert. Gibt es andere, die etwas ähnliches machen oder nicht? So gehe ich da raus und teste das Wasser.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Was denkst du? Ich meine, Genealogie ist nicht nur eine Kirche. Ist es ein größerer Markt? Ich weiß nicht, was die Offer eigentlich ist. Die Offer, du gibst ihnen ein paar Namen.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I mean, it's the same game plan, right? It's figuring out what's the offer look like, writing a webinar. It comes back to the framework Chris keeps saying, right? The Mormon LDS market is a huge market with a lot of money, so it's like you don't have to Ich meine, es ist eine Nische, aber das ist das, was wir wollen. Wir wollen Nischen, damit wir die Leute targetieren können.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Und ich denke, du hast eine Präsentation, die das zeigt, wie man die Werte verstehen kann. Und dann, du weißt, ein Wunsch. Das ist das ganze Spiel, richtig? Ein Wunsch, was sie brauchen, was sie wollen. Und dann reverse engineering. Was wird die Offer sein? Cool. Was sind die falschen Glauben, die wir brechen müssen? Ja. Ja. Ja. Es ist zweimal so komplex, wie ich es herausgefunden habe.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Wähle einen. Es ist nicht wirklich wichtig, ob es der Genealogie ist. Cool. Es ist so, dass du den Prozess einmal machst, weil du den Prozess einmal machen wirst. Und du lernst es. Und dann funktioniert es. Es funktioniert nicht. Es ist nicht wichtig. Jetzt hast du die Fähigkeit. Du kannst es wieder und wieder machen. Und, du weißt, Genealogie ist sehr viel wie, zumindest ein Tangible.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Du weißt, was es ist. Der andere scheint noch mehr fuzzig. Ich weiß nicht wirklich, wie das passt. Also vielleicht mach den Genealogie. Und dann gehst du durch den Prozess. Geh durch die Modules, kreierst alles durch. Und dann rollst du aus und siehst, was passiert. Und ich wäre bereit, das zu kaufen. Ich möchte es für zwei Gründe kaufen. Eigentlich bin ich I have all my old dead authors.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Was ich sagen würde ist, zuerst einmal, ja, ich habe andere, ich habe viele Leute, die in einem solchen Geschäft sind, wo es so ist, dass das Kaufen sehr, sehr kurz ist.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Also ich denke, das Ziel wäre, einen Spot zu finden, wo du einen Evergreen hast, entweder ein Evergreen-Webinar, das in der Realzeit stattfindet, also sie können kommen, sie können ein Just-in-Time-Webinar oder sogar ein Video-Sales-Letter, wo du die gleiche One-to-Many-Präsentation präsentierst, richtig? Beide würden funktionieren, aber du brauchst etwas, das ist wie...
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Cool. So this is what entrepreneurs like to do. We have this thing called ADD, where we do something and it's successful and then we move to something else. And I don't know, I do the same thing, so I understand it. So this is not a diss on all of us, but we have this problem.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And what's crazy is like, if we just stop everyone's problem, like what's working, and then we just like shift our focus back on that, it would probably work even better. Because right now we have one thing that's working, and then you have like eight other ideas for things, and all of those are great.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So like, school group's great, this is great, like all of them are great, they all could do good. But when you do all of them, then none of them become great, they all just kind of drop, right?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And so I'd be like, if something's working, we're getting traction right now, it's like, cool, put on blinders, shut everything off, and let's just focus on public speaking, and let's see how much we can grow that. Again, back when I first launched my inner circle, everyone came in, almost every single person in the inner circle had eight blinders. Businesses or 10 businesses or whatever.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And so I force everyone to do the very first show. I'm like, you gotta pick one baby and kill all the rest. They're like, what? But I love all my babies. I'm like, I know, I get it. I'm the same way. I kill all the rest, focus on one baby and one baby only. And then I try to get everyone to focus on creating a webinar, creating an offer, one-on-one presentation, and let's launch it.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And so they all do that. We spend all the focus and everyone create an offer, webinar, they launch it, and then they come back like, I made 100 grand on my webinar. What's next? I was like, cool. You're not allowed to do anything else until that webinar has made at least a million dollars. Okay, who made a million bucks? What's next?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I'm like, now you're going to take that webinar and get it to 10 million dollars. Okay, we did it. What's the next thing? It's like, just focus on the thing. So I would say, you've got something that's working. Until that thing makes a million dollars, don't do anything else. Ja, genau.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I was telling that to you, but I was telling it to everybody else because everyone here has got this thing. Everyone's like... Oh no, I gotta kill all my babies too. This was not just for you, this was for everybody. So, everybody, that's the advice. Let's give Chef Rand an applause.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ich denke, es hat 20 Jahre gedauert, bis ich verheiratet wurde, oder 25 Jahre, was auch immer. Aber wir hätten googeln, finden, booken, nächste Sache, richtig? Es ist definitiv eine schnelle Sache. Es ist nicht so, dass ich Zeit verbringen werde. Ich denke, du musst, sobald es in der Realzeit auftaucht, ablehnbar sein. Ich würde sagen, es ist entweder ein Auto-Webinar oder ein VSL.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
But first you gotta learn the pitch, right? So I'll probably do a webinar for a little while just to get learning, knowing that as quick as possible you have to get that thing evergreen, because that's the only way it's gonna last. Especially if you're doing content, right? Because content's great, but it's short-lived, right? It moves down through the feed quickly.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
It's a five to ten minute small version where they offer is the call, right? So it's like, hey, this is the call, this is why. So you're kind of pitching like, and the first thing you call, you're going to get that second thing. So you're pitching the value stack of the call, not of the offer. And it's usually a lot shorter. In fact, a lot of guys go on webinar to book a call.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
The entire thing is usually like shrunk from like 90 minutes down to about 45 minutes. Like it's much more short form because it's faster and then pushing the call to do the thing.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Was ist up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. This is episode number four in our Q&A series, the last episode. And this, again, these Q&As came from the Selling Online event. So if you haven't, we do the Selling Online event every couple of months. The last, the December one just finished recently.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
It's cool. Cause it makes, it makes him like the authority because he, No one else knows you shouldn't pay the driver. I think the same with the band. Like, hey, here's the five ways bands are going to screw you if you try booking for your wedding. Like, number one, they're going to try this. Don't pay them directly. Yeah, like, oh, like it's the fear.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
It's like Joe Polish used to have in his carpet cleaning stuff. It was like the five things, the ten things that the carpet cleaners are going to do that will actually like ruin you or whatever. It's like it creates all these like fears where it's like, oh, and then they'd only hire Joe because like, well, he's the guy told me about these issues. Therefore, he knows how to not have these issues.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So I have to give him the money.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es gibt drei Arten von Menschen. Manche suchen nach einem Brudersband für 100$. Wir sind nicht dein Brudersband. Das ist eine gute Sache. Aber du hast auch keine Symphonie. Es kostet dich nichts. Es ist nicht verrückt. Es gibt drei Arten von Gebäuden. Ein Backyard-Gebäude kostet 100$. Ich will etwas, das für mein Leben dauert. 10-15.000. Oder... The Queen of England at $150,000.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I would have the expense of those so you have the contrast of the different ones. Do a little bit of positioning. Yeah, for sure. Thank you very much.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Once again, so many diversity in the businesses, it's like the coolest thing in the world.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Es ist lustig, ich hatte letztens jemanden, der mir das gleiche gesagt hat. Es war für dieses Event, sie haben sich nicht registriert, sie haben mich gemeldet, ich würde das machen, aber ich verkaufe, ich denke, ich verkaufe B2B, damit es nicht funktioniert. Ich war so, du sagst B2B, dass es keine Menschen gibt auf der anderen Seite. Das ist Menschenpsychologie, es funktioniert.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So lange du die Menschen verkaufst, funktioniert es. Vielleicht verkaufst du die Katzen, die Vögel, ich habe keine Tiere, aber ich würde versuchen, es zu sein. Aber normalerweise kauft der Mensch für sie. Love it. Kate Clayton, who we got next?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So we had so many of you guys who were on there who enjoyed it. And... Yeah, I think we're going to be running it back one more time in January for those who weren't able to make it for the Christmas holidays. So if you haven't registered, haven't been part of it, make sure to go to sellingonline.com and go join the event.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Ja, also was ist die Frage? Ich möchte sicherlich, dass ich das richtig verstehe.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So on day number four of Selling Online, we have a Q&A session where people can pay to be a fly on the wall or they can actually pay to get their questions answered. So I thought it would be fun to share with you guys some of these questions that came through. And so the last couple of episodes we've been sharing, this one... Vielen Dank. Man, the time you listen to this is probably Christmas.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So this is my, again, I love network marketing. I've been in multiple companies. I've won Ferraris. I love network marketing. So I don't want to speak negative. But the thing I've learned is it's really hard to get, it was always hard for me to get my downline to do the thing. So what I did is I just would create a killer webinar, making the offer, giving the presentation.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I'd set that up and then I would basically, when someone would join my team, I would give them a copy of that webinar. So they didn't have to go learn a webinar and learn how to pitch it and learn how to do all kinds of stuff. They just leveraged mine. In fact, I set up where just like they could promote mine. And then, so what I would do is, how do I explain this? So I would do the webinar.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
At the end of the webinar, I wouldn't just say, go to russell.com to go buy the thing, right? I would say, hey, whoever sent you to this webinar, they're going to follow up with you to show you how to get started. Right? And so it made it where I did the whole presentation. So what my team would do is they would then promote the webinar.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
They'd be like, hey, my friend is doing a webinar about stem cells. You gotta come check this out. Then they would have me do the entire presentation. The end of it would say, get ahold of the person who sent you this webinar. They're gonna walk you through the next steps. I'd go through the offer stack, but I wouldn't let them buy. I'd just say, here's everything you get.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
And then the person would go back. And so the distributor didn't have to learn how to speak and sell and all that kind of stuff. All they do is they get somebody on my webinar. And then after the webinar is done, call a person back and then enroll them in the program. And that's why I got actual duplication inside the companies. Does that make sense?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
Yeah, I'm a fan of stem cells. I understand.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I want to try it out. Will you send me some? Sign me up.
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
I think the biggest thing is like, so, so if I was, if that was a fear, so back to lizard roots, if I was, if that was a fear, I was trying to be right, right? I think a big part of it is just every one time there's something new, people get, get fearful about it, right?
The Russell Brunson Show
Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!
So I would even show like, hey, over time, like when this came out, people, and I would find different things that they nowadays are like, oh yeah, this makes total sense, right? Ja, genau. Vielen Dank.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Honestly, the way that I could serve you the best as a client is not for you to go buy a book. It's a great thing. The way I could serve you the best is have you actually come here to Boise in my office and I just built the entire funnel for you. That would be the best. For me to actually do that...
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Realistisch in diesem Moment in unserer Karriere, in unserem Team und alles, wäre es so, wir müssen dir 1 Mio. Dollar vorausgeben, plus ein Prozent der Räumlichkeiten auf diesem Funnel für den Rest deines Lebens, richtig? Und das ist es, was es kostet.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Aber wenn ich auf die Straße kam und sagte, hey, mein Name ist Russell Brunson, ich weiß, ich sehe aus, als wäre ich 11 Jahre alt, aber das ist der Deal. Ich habe dieses Ding, wo, wenn du mir 1 Mio. Dollar gibst, werde ich ein Sales-Funnel für dich bauen, plus ich will ein Prozent von all den Sales, die du jemals ausmachst, wirst du mir 1 Mio. Dollar geben.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das ist das Äquivalent von mir mit meiner Frau zu gehen und zu sagen, wir sollten Babys haben. Das ist das gleiche. Es ist so, dass die meisten sagen nein. Wenn sie nicht sagen nein, dann ist es möglich, dass es andere Probleme gibt. Das ist das, was viele Leute in der Geschäftsführung machen. Das ist das, worüber Jake gesprochen hat.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn sie einen Lead bekommen, dann rufen sie auf den Telefon an und sagen, hey, willst du meinen $1,500 oder $15,000 oder was auch immer es ist? Sie versuchen, jemandem einen hohen Preis mit einem hohen Wert zu geben, ohne zuerst den Wert zu prüfen. So how does it work in the real world? I come back to my wife. I see her, I'm like, man, she's cute.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
First thing I'm going to do is I'm going to go talk to her, right? The talking to the spouse, number one, that's the first tier in the value ladder, right? We have a conversation. What's happening is there's no price, right? Other than her time, she's spending a little time with me. We're having a conversation. And really quick, she's going to figure out something.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Like, did I receive value from this interaction? If she receives value from this interaction, we talk for 15 minutes, whatever. I'm like, hey, would you want to go out someday? Okay, I'm moving her up the value ladder. Now, if she did not give value at that step in the interaction, she's like, oh, let me look at my calendar, I'll get back to you. And she's going to ghost me after that, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Because I didn't provide value at the lowest tier. But if I did provide value, she's like, man, I really enjoyed this relationship. That talk was awesome. I love the way I was persecuted. She'll say yes, and I move up a tier in the value ladder, right? So now it's happening. Jetzt ist der Wert hoch und für mich gibt es einen Preis. Ich nehme sie auf ein Date.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Es kostet mich ein paar hundert Franken. Wir gehen zu Abend, wir gehen auf eine Strecke, wir gehen zu einem Film, was auch immer das Ding ist, richtig? Und ich gehe auf diese Date und das hier in der Wertschätzung, wir sind in dieser Erfahrung zusammen und wir versuchen beide herauszufinden, ob wir von dieser Interaktion Wert bekommen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
A lot of you guys who have ever gone on vacation or something, it gives you that time a lot of times to break away when you start thinking about things differently. So anyway, just kind of catching up on some stuff like that that I think is interesting. Today's episode, I wanted to talk about funnels. I don't know about you, but it's still my favorite topic.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn ich einen Wert für meine Frau bekomme und sie einen Wert für mich bekommt, und der erste Tag ist toll, dann sage ich, hey, ich möchte auf einen anderen Tag mit dir gehen. Wenn wir beide entscheiden, dann gehen wir auf den nächsten Tag in der Wertschätzung. Und dann werde ich endlich einen Kuss machen. Und wenn ich keinen Wert gebe, dann wird sie weglaufen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn sie einen Wert hat, dann wird sie mich zurückkissen. Und wenn der Kuss gut war und das war wertvoll, dann möchte ich das. Und dann starten wir diese Wertschätzung zu bewegen. I dropped down on a knee and I proposed. And she's like, yes, I would love to. It's not scary at that point, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Now, sure, you can, again, you can go and if you walked up to 100 people on the street and proposed, you could probably get one or two people to say yes to your marriage proposal. Like, it's a thing. There's gonna be people like, yeah. Yeah, I got no other options, let's do it, right? And that's literally what people like Jake's talking about are doing on their business right now.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Like they're going from zero value to someone top tier of the value ladder and the only people who are coming in typically are people who are insane, they are crazy, they're not gonna be the best clients, they're not gonna understand you, your culture, your anything and so it's all these things that happen, right? Higher refund rates, lower satisfaction rates, Und all these things happen, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
But you get a couple of crazies that say yes. Okay, so now I want to fast forward to what happens when the water goes out and all these people look naked, right? Or, you know, the advertising cost goes from $200 for 8 hours to $20,000 for 30 minutes, right? Or it goes from your Facebook ads costing $3 a lead to $50 a lead. Like, what happens in your business now?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Okay, and that's the problem most people are struggling with. They're going from no value to tons of value. And so the value ladder is the key. And what's funny to me, it's really interesting to me, because before I wrote the Dotcom Seekers book, I spent 10 years teaching these concepts. I was teaching value ladder. I was teaching funnels. I was traveling around the world teaching these things.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And I decided to put it into a book. And then for the next two or three years, we launched Dotcom Seekers book. People are finding and understanding funnels. It was great. And then what was funny to me is then all these people knew that my audience read the Dotcom Seekers book. They knew that they understood my principles.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And so they're using smart marketing, which is tactically trying to confuse you by breaking away from the strategy, right? So I saw it all the time. I'm like, don't do a value ladder. Value ladders are stupid. Go directly for high ticket.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Okay, I can tell you probably 50 high ticket coaches who literally in their ads talk about my value ladder and say, skip the rest of the value ladder, just focus on this because they're going after a strategy that I'm teaching and they're saying, we found this hack to be able to do this, right? And so they're doing that.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
So everyone's like, oh, screw the value ladder, I just need to go high ticket. So they're listening to that because most people are not paying attention to the strategies. You gotta dig deeper for the strategy. You gotta read a book. You gotta go to a course. You gotta go deeper for the strategies typically, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
I still want to talk about these all the time. And a lot of times recently I talk more about personal development and
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And most of the wannabe coaches on the planet, on the internet right now, guess what they didn't do? They didn't read the book. They didn't go through the time. They didn't go study Dan Kennedy. They didn't go through these things, right? All they do is like, what's the hack? I'm like, oh, I was on this webinar. This guy said I could just do an ad and get someone on the phone, right? And yes,
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Typically what happens is it works for somebody for a window, it stops working as effectively and they start teaching it to you. So by the time it's been handed to you as like the cooler strategy of the day, it's already less effective, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And eventually that wears out and then you never understood the strategy and then your business disappears and you're one of the death tales that we hear about all the time from the cycles of business, right? Denn du hast nie die grundlegenden Strategien dahinter verstanden. Das selbe ist, wenn Leute Webinare machen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Webinare sind besser, du kannst keine Wertschätzung machen, einfach das Webinar machen. Und dann jede Variation davon. Und so möchte ich zurückkommen, es ist wie dieses Wiederholen, zurückkommen zum Konzept der Wertschätzung. Weil wenn das Wasser rauskommt, ist das die Schlüssel, die du verstehen musst, du musst es beherrschen. Du verbringst Werten an die Menschen auf der Weg.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
traffic generation other things like that um but i just want to go deeper back into funnels for a lot of reasons number one it's still my favorite topic uh but number two one of my close friends jake leslie has been our core lead funnel builder for um i don't even know five six seven years um he asked a really interesting question some of his clients he's working with um and so i'm actually gonna play his voxer so you guys can hear it uh to hear what his question was and i'm gonna dive into this because it's definitely a trend that we see a lot of people um
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Was cool ist heute, was nicht da war, als ich das Buch von Dotcom Secret geschrieben habe, war, dass wir keine Social Media hatten. Social Media ist ein Amplifier. Es ist auch die Frontend der Value Ladder. Es ist vor jedem Funnel. Das ist ich, meine Frau zu sehen, bei einer Party und die erste Konversation zu haben. Das ist das, was Social Media ist.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und was cool ist, in der Tat habe ich gerade eine Podcast-Interview mit Adley beendet. Du hast es wahrscheinlich letzte Woche gehört oder kommende Woche. Ich weiß nicht, wo es in die Publizierung passt. Aber sie ist da draußen und sie macht kostenlose Videos. Sie hat gesagt, dass sie jeden Monat seit 2020 1 Billion Views pro Monat bekommen hat. Was macht sie?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Sie kreiert diese wertvollen Videos, die viral gehen, um Menschen zu bringen. Das ist die Frontier der Wertschätzung. Leute schauen das, entweder sie oder ihre Brands, die sie runnt. Sie bekommen Wert, und dann, boom, senden sie sie nach dem nächsten Jahr, richtig? Und jetzt startest du, sie durch die Wertschöpfung zu bewegen, okay?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn du auf meine Unternehmen guckst, hast du wahrscheinlich festgestellt, dass ich Produkte habe, die an allen Preisspunkten sind, richtig? Ich habe Free-Plus-Shipping-Bücher, richtig? Na, erstens, Entschuldigung, erstens die Wertschöpfung. Wir haben organische Inhalte, YouTube, Instagram, soziale Podcasts, all diese Sachen sind wir, die auf einem Tag abhängen, um eine Beziehung zu bauen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und dann von da an, Hopefully, if you guys enjoy this, especially this podcast, a lot of you guys who haven't read the .comseekers book yet, wow, that podcast is really valuable. Russell said, I probably should get the book he keeps talking about, right? My guests will probably sell 200 or 300 books in this podcast, right? So 200 or 300 of you guys who haven't read the book yet, go buy the book.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And all of a sudden, you read the book, you're going to get that in the mail, and that's the next tier of the value ladder. You can get the book, you're going to read it, you're like, whoa. I never understood this. Like now I know what funnels are, how they work, understand value ladders, understand these things, right? You can get value from there.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Then you're going to be like, I'm going to go all in. I'm going to need ClickFunnels. You're going to go buy ClickFunnels. Then you're going to go to one of our courses and you're going to start moving through these different value ladders, right? Then you're going to go to the Selling a Line event. Selling a Line is $100, right? You come to this event, it's $100. It's a three-day event with me.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Someone pays $100 and his price is low, but they get three days worth of value with me, tons of connection, tons of like... Ja. Ja. Ja. Yes, there are people. The cream of the crop or the bottom feeders will go directly from meeting you socially to saying yes to your proposal five minutes later. There are those people, but they are few and far between.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And as media gets harder, it's going to be harder and harder to find those people. So what do we do? We take them on dates. We build relationships. We sell them a free plus shipping book. We sell them a $7 course. We sell them a $100 three-day event. We sell them a $297 whatever it is. We sell them a $500 thing. We have things at different price points, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Because we're moving them systematically through the value ladder. And every time I talk about this, people are like, I would never buy that. I only buy the most expensive. I understand. Okay? But you are rare. Right? There are people who come to my world, the very first thing they buy is a $250,000 ticket to Atlas Group. That happens. Not very often. Okay?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
If I base my money off of the random person who went directly to the top of the value ladder, I would not be here today. Okay? It's building a pipeline of people. Right? It comes back to... You know, it's biblical, like the law of the harvest, like we're planting seeds, we're planting seeds, right? So we're planting free seeds socially, right? Then we're nurturing the seeds.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
I'm trying to weave in like 50 analogies here so that one of these will land for you guys, okay? It's the law of the harvest, right? So I'm planting social seeds. You come over, right? You got the seed. Now I'm watering it with the book. And then, you know, you're growing. It's nurturing more. We provide more value. Now we're going to sell, you know, the next thing, the next thing.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And so if you look at my sequences, you guys are probably on our email list. If not, Go buy something from me so you can see the sequences. Like, it'll be more valuable than anything. But if you look at our business right now, we have our core things moving somebody through, right? If you look at the core, we have a very much direct line we're taking people.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
We're taking you from free social to a book to a $100 event selling online. From there, give me a ClickFunnels account. From there, our Prime Mover Coaching Program, Inner Circle Atlas. Like, there's our straight line, right? But we've decided we have a whole bunch of different offers to get you guys to keep moving, okay? How do I explain this? A buyer who is in heat will continue to buy.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das erste Mal, als ich das bekommen habe, das ist schon 18 Jahre her, das ist verrückt. Ryan Dice und ich waren beide in Bill Glazers Mastermind, Bill Glazer und Dan Kenney's Mastermind-Gruppe. Aber wir waren in verschiedenen Gruppen und Bill hat damals zusammen ein Gruppe gemacht, wo wir uns alle in den Bahamas kennengelernt haben. Ryan war in der anderen Gruppe, ich war in dieser Gruppe.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Was ist los? Hey, ich habe eine Frage für dich.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wir sind in den Bahamas gegangen und das war das erste Mal, wo wir die Möglichkeit hatten, zusammenzuhalten. Ich erinnere mich, dass Ryan mich hinter mir gesetzt hat und gesagt hat, hey, warum bist du hier? Ich sagte, weil Bill das Event hier durchgemacht hat. Er meinte, warum bist du in Bill's Mastermind?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und ich war so, ähm, ich weiß nicht, die Offer sahen gut aus, ich wollte es sein, ich wollte weiter lernen, ich liebte es. Und er so, hast du J-Bram studiert? Ich so, ja, ich habe alles von J-Bram gekauft, ich hatte es, er so, ich auch. Er so, dann war es so, er hatte nichts anderes zu kaufen. Er so, wenn du so und so studierst, ich habe alles gekauft, er so, ich auch.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Er so, ich bin hier in diesem Raum, weil Dan Kennedy die einzige Person ist, die mir Sachen verkauft. Alle anderen stoppten, sie hatten ein oder zwei Offerungen und sie stoppten. Er so, ich bin hier, weil Dan mir Dinge verkauft hat. Ich so, oh mein Gott, das ist auch für mich wahr. I stopped plugging into everybody else because they stopped having offers.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Because I wasn't getting offers, people want to buy. They're in motion, right? So buyers, they're going to keep buying from you until you stop selling them something or you offend them. So you offend them, that's a different problem. We'll talk about that on a different podcast. But if you stop selling it to them, they're still going to be looking for that thing somewhere else.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
They're going to find somebody else to plug into to get that it scratched. So you have to keep offering them stuff. Another good example is TJ Rowletters, one of the greatest direct mail marketers of all time. Er ist in der Business Opportunity Niche. Er hat eine große Liste von All Fine People und er schickt ihnen Informationen in den Mail.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich weiß nicht, was TJ gerade publiziert, aber ich habe ihn vor zehn Jahren interviewt. Er schickt 100.000 Liste pro Woche, ein verrückter Anruf. Wenn wir E-Mails senden, schickt er sie in Liste. Es war interessant, weil ich versucht habe, einen großen JV mit ihm zu machen. Hey, du solltest eine meiner Liste senden und wir können viel Geld machen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Er sagt, cool, hier ist mein Liste-Broker, schick mir meine Liste, wann auch immer du willst. Was? Er hat gesagt, ja, rentiere einfach die Liste und dann kannst du ihm alles, was du willst, senden. Ich dachte mir, aber das unterbreitet nicht, was du tust. Wenn sie meine Botschaft sehen und du sagst, was sie meinen, sind nicht deine. Er hat gesagt, Ross, du verstehst nicht, wie Leute arbeiten.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Er hat gesagt, sie werden weiter kaufen. Er hat gesagt, was ich gefunden habe, er hat gesagt, je mehr, und er ist im Business Opportunity Market, er hat gesagt, je mehr Business Opportunities sie kaufen, desto mehr sind sie möglich, mehr zu kaufen. Er sagt, das Schlimmste ist, wenn sie nicht mehr was kaufen. Wenn sie nicht mehr was kaufen, geben sie sich Hoffnung, und dann kaufen sie nichts mehr.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Er sagt, ich will, dass du meine Liste verkaufst, weil wenn ich ein Segment habe, das ich nicht gekauft habe, und du sie wieder verkaufst, dann sind sie wieder im Business Opportunity Market. Jetzt kaufen sie meine Sachen wieder. Und für uns, die meisten von uns, ist es so anders. Wir denken, das ist unsere Liste, wir werden sie schützen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Aber die Realität ist, diese Leute kaufen von allen, die sie kaufen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
right and so you have to keep having offers to go out there so if you look at our follow-up sequences once again go buy something for me so you can get on a sequence but every single week we have some offer going out and this there's this happening to the russell brunson list this is happening the click funnels list um we are about to roll it out in the uh secrets of success list and also the dan kennedy list i did a podcast recently about this talking about free content funnels but it's the same thing each week there is a core offer that we are trying to get people on our list to actually go by
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Okay. And the only reason why is we're trying to keep people in the buying motion. Okay. So for example, last week, um, we gave out funnelology. So funnelology is a $7. It used to be like a, it used to be a $97 course, made a $7 version of it. Right. And my goal is I just need people to buy this. So the study funnels and guess what? They buy it. They're still learning about funnels from me.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And on top of that, they have more desire to have funnel software if they have funnels. And they're going to have more desire to learn how to sell through those funnels. Everything else, it stimulates growth in all the other things I'm selling, right? And so we sent out two or three emails last week. There was a free training video about funnelology, whatever.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And then they went and bought the course for $7. And we sold, I think, 1,200 copies, okay? And it wasn't a huge revenue generator, right? 1,200 copies at $7 a piece plus upsell, downsell. So I don't know the math. It was probably 50, 60 grand, which is great, but... What was more powerful is 1,200 people now. We kept them in the buying cycle. They're still buying from me.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
They're still interested in funnels. They're still interested in these things. It stimulated that desire back in them that they would have lost had I not sold them more things. If your business is free opt-in to a 15,000-hour coaching program and nothing else, you are literally just taking the top 1%, the 1%, the 1% who wants something, and you're forgetting everybody else.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And then most people aren't ready to buy it anyway. There's so much...
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
so much breakage in your model or so much money you're losing because you're only getting the cream of the crop or the crazy people and you're missing out on the majority of your audience, which are people that just, number one, they need to buy something from you to feel comfortable, they need to have a good experience, they want to learn your content, they want to hear your frameworks, they want to go deeper with you so they get value before they move and ascend up, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And then number two, it's a lot of people like, you're not messaging them so they're falling out of your buying cycle very, very quickly and they're moving on to something else. If you don't email your list Zumindest einmal im Monat werden sie dich vergessen. Wenn du einmal im Monat e-mailst, ist das der schlimmste Fall, dass du einmal im Monat e-mailst.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich erinnere mich, als ich zuerst in dieses Spiel kam, war ich so schockiert, e-mails auf meine Liste zu senden. Denn ich habe es zum ersten Mal aufgestellt. Ich habe die Autoresponderin aufgestellt. Ich habe es herausgefunden. Ich habe angefangen, Leute auf meine Liste zu senden. Ich habe ein E-Mail gesendet, aber die Antwortadresse war meine eigene.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Also habe ich ein E-Mail ausgesendet und dann haben zwei oder drei Leute zurückgekommen und gesagt, Ich hoffe, du wirst sterben. Hör auf, mir E-Mails zu senden. Ich habe mich überrascht. Ich habe gesagt, ich werde unsubscriben. Okay, Leute mögen nicht E-Mails. Ich hatte dieses falsche Gefühl, dass Leute E-Mails nicht wollen. Ich war sehr vorsichtig. Einmal im Monat sende ich E-Mails.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich wollte sie nicht verletzen. Ich wollte nicht überwachen. Ich wollte vorsichtig sein. Einmal im Monat sende ich E-Mails. Ich sende ein E-Mail. Ein paar Leute sind unsubscribed. Sie sind wütend. Das war, was ich gemacht habe. Leute mögen E-Mails. Ich interrufte sie einmal im Monat. Das war es. Und dann erinnere ich mich an Matt Fury, einer der Leute, mit dem ich damals sehr hart studierte.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und ich kaufte seine E-Mail-Training. In seiner E-Mail-Training sendete ich zwei E-Mails pro Tag. Und ich dachte mir, was? Zwei E-Mails pro Tag? Ich dachte mir, da ist kein Weg. Und er meinte, was passiert? Er meinte, dass du zuerst viele Unabhängige bekommst. Und danach gibt es Leute, die deine E-Mails jeden Tag suchen. Und ich erinnere mich daran, dass ich zwei E-Mails pro Tag machen will.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Aber ich werde es versuchen, es zweimal im Monat zu machen, anstatt einmal im Monat. Und so habe ich das gemacht. Ich habe zwei E-Mails im Monat gestartet. Und in dieser Zeit habe ich herausgefunden, wie ich meine Unabhängigen und angenehmen Leute in einen gefilterten E-Mail gehen kann. Ich habe sie nicht persönlich gesehen, weil du dich emotional erschreckst, wenn du die Leute zurückkommst.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wie, unsubscribe mich. Und du bist so, ah. Und es ist wie, du weißt, 1.000 Leute haben das E-Mail bekommen und es ist nur eine angenehme Person, richtig? Und so habe ich gesagt, ich kann sie nicht sehen, weil sie mich nicht auf den Markt machen. Ich werde die Dinge umdrehen. Also habe ich mich zweimal im Monat auf E-Mail gestartet. So I increased the thing.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And what happened is, my income more than doubled by doing that. I was like, interesting. And I was like, okay, I'm going to try it once a week. And so I went to once a week, right? And again, my income more than doubled again. I was like, okay. And that was my cadence for a long time. And then I remember, I had this product coming out.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And I was like, okay, I'm going to save up all my goodwill, all my value. I'm like, I don't want... Ich will, dass diese Leute für mich warten. Als wir dieses Ding gebaut haben, habe ich ein E-Mail geschickt, weil ich dachte, dass es zwei Wochen dauert, um es zu bauen. Zwei Wochen wurden in sechs Wochen, es wurde in acht Wochen, und du weißt, wie die Software ist.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und am Ende war es so, dass wir drei Monate sind. Und endlich ist es fertig. Ich bin so gespannt. Und ich bin so, dass meine Liste sagt, ich bin sicher, dass sie für mich warten werden, für die letzten drei Monate. Ich bin so, dass ich antizipiere, dass ich antizipiere, dass ich antizipiere, dass ich antizipiere, dass ich antizipiere, dass ich antizipiere, dass ich antizipiere. Nichts.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Es waren Krickets. Niemand wusste, wer ich war. Sie hatten bereits in drei Monaten vergessen, wer ich war. I was like, oh my gosh, people's attention. I thought they were all sitting around anxiously waiting for my email, waiting for me to be done with this thing I was creating. They weren't. They read everybody else's email and they forgot who I was. I was irrelevant at that point.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
They didn't even know my name. I realized my list was dead. I had to start over from scratch. When I started over from scratch, I said, okay, I'm never going to send less than one email a day. I was like three emails a week. I'm probably closer to three to five emails a week bandwagon right now. I do have one friend who sends nine emails a day. So there are...
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
different versions, but the reality is like, you have to be top of mind, you have to be communicating, you have to be there.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
The reason why my friend who sends out nine emails a day, he's in the dating market, his name is John Almas, it was interesting, he told me this, he's like, he was doing Matt Fury, the two emails a day for a long time, and then he upped it to nine, and I was like, why are you sending out nine emails a day? And he's in the market, he's helping men um eine Freundin zu bekommen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das ist der Markt, in den er ist. Er sagt, dass die meisten Männer auf meiner Liste sind. Er sagt, dass sie die neun E-Mails am Tag öffnen, weil sie Unterhaltung brauchen. Er sagt, dass er Unterhaltung braucht. In der Tat lernte John den Konzept eines attraktiven Charakters. Er sagt, dass du ein attraktiver Charakter wirst, wenn die Leute dich lieben und du dieses Verhältnis bildest.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das ist, wie das ganze Spiel gespielt wird. Er sagt, dass 90 Prozent der Zeit meine Männer eine Freundin haben. Sie sind hier für Unterhaltung. Sie wollen mir lustige Geschichten hören. Er sagt, dass es ein Fenster gibt, wo sie ihr Herz schmerzen lassen. Und er sagt, wer die erste Person im E-Mail ist, wenn das Schmerzpunkt da ist, der ist derjenige, der den Verkauf bekommen wird.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und er sagt, ich muss mir sicher machen, dass ich meine E-Mails, die ich in meinem E-Mail habe, 9 E-Mails im Tag habe. Weil ich nicht sicher bin, wann der Herzbruch passieren wird. Aber sobald das passiert, muss ich mir sicher sein, dass ich in den E-Mail schließe. Weil das ist, was ich kaufen werde. Weil er sagt, in meinem Markt kaufen sie nicht immer.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn sie eine Freundin haben, ist es kein Problem, wenn die Frau weg ist, dann kaufen sie. Das ist die Konsistenz. Und ich denke, für euch ist es das Gleiche. Wir denken immer, ich will nicht wissen, wo meine Kunden sind. Sie haben über mein Ding gehört, was auch immer. Es ist so, nein, nein, nein. Du musst da sein. Wenn sie aus dem Kaufzyklus fallen, sind sie entweder aus dem Markt,
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das ist die Tragödie. Es ist wie T.J. Rowling. Ich sende ihm Sachen, um ihn zurück in den Markt zu bringen, um ihn überrascht zu werden über das Potenzial, Geld zu verlieren, Geld zu machen, was auch immer deine Sache ist. Das ist Teil davon. Und zweitens, wenn sie dich nicht hören, spenden sie ihre Dollar irgendwo. Das ist ihre Diskretion, ihr Geld, das sie mit jemandem spenden.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und wenn du nicht da bist, um ihnen Offer zu machen, dann werden sie irgendwo anders gehen. Das Unternehmen, das die meisten Offer in jeder Industrie machen kann, ist immer das Unternehmen, das gewinnt. There's a rider downer, okay? The business in any industry that makes the most offers is the business that wins.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
It's funny, I get people all the time, Russell, I'm so overwhelmed, you make so many different offers. That's the game, right? Because again, I've got 6 million people on my list. 1,200 bought Phonology. That means there are... five million, nine hundred, whatever the numbers are, who didn't buy something last week, right? I gotta reach, like, what's another offer we can do?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Okay, let's go, tell them about this thing, tell them about this thing. And some are gonna be low tickets, some are gonna be mid tickets, some are gonna be high tickets, some are gonna be free with a high ticket upsell. Like, you'll notice the price points, the things we're offering are variable, right? They're changing, they're shifting, because we're moving people through the value ladder.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Einige von euch werden in einer Million Jahren nicht für Webinare registriert. Ich verstehe das. Cool. Wenn du nicht für Webinare registriert wirst, dann wirst du vielleicht einen kostenlosen Buch kaufen. Ich kaufe jeden kostenlosen Buch. Ich liebe kostenlose Bücher. Ich liebe Bücher als Ganzes. Ich kaufe jeden kostenlosen Buch. Ich werde wahrscheinlich nicht ein Webinar schauen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich werde wahrscheinlich nicht ein Challenge schauen. Ich werde wahrscheinlich ein VSL schauen. Jeder kauft anders. Ich habe also verschiedene Modalitäten. Right? You'll probably notice again, if you sit on the email sequence, start watching. Notice that one time we're doing a webinar. Okay? That's a modality that a certain percentage of people will go and consume.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Other times I'm doing a free video series. You opt in, you get this video, one video, two video, three, all pushed into a free trial, right? Or to a free book. Another way is just straight free offer. Sometimes it is going directly like, hey, call this number and jump on a call. Here's a book a call, right? There are times I go directly from there, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
But this is like, this is how you make your business successful. protected when the tide goes out. And so these are the things I wanted to just kind of talk about, is really coming back to like, you guys have to understand the strategy of business, understand customer psychology, understanding these things.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
I'd recommend diving back into the Dotcom Secrets book if you haven't, just to understand these things. Like you probably, you know, fell for an ad that was like, all you got to do is, you know, skip the value ladder and just go to the high ticket. And yeah, it worked for a season, but ad costs aren't 200 bucks for eight hours anymore for cable TV. Das sind 20.000 Dollar für 30 Minuten.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Facebook-Ads sind keine 3-Dollar-Leads mehr. Wir sind 30-Dollar-Leads. Die Spiele haben sich verändert. Die Spiele haben sich verändert. Du musst zurück in die Grundlagen kommen. Und immer wieder zurück in die Grundlagen. Wenn du zurück in die Grundlagen kommst und sagst, warum funktioniert das? Das sind die Leute, die den Test des Tages überlebt haben. Ich bin seit 25 Jahren da.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Zwei oder drei Leute kann ich nennen, die heute noch relevant sind. Okay, and that's like literally thousands of people who have come and gone, who were always like the guru, the person, the brand, right? And the longevity for me comes back to like, I'm still the guy who's studying Dan Kennedy. I'm still reading Napoleon Hill's advertising course from 1917, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Like, it's understanding these core fundamentals that do not change. It's not jumping on the bandwagon of the tactic of the day, because they don't last. Okay, the stuff that lasts is the stuff. So, you need a palette of offers. You need, you know, again, you... Ich nehme es einen Schritt weiter.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn du nicht durch die Linchpin-Training gegangen bist, dann ist die Linchpin, die ich denke, die Wertschätzung und die Stereotypierung der Wertschätzung ein bisschen anders. Du verstehst die Wertschätzung, dann Linchpin. Ich denke, es ist linchpinbook.com oder freelinchpinbook.com.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Uh, you can look at that book and it'll show you the next step, which is like, here you take the value out and you structure it with some guardrails and it, it gives you the ability to scale the fastest. Uh, but reality is like, you need different offers. Like you need a continuity offer, which is what the linchpin is all based around, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
You need a free plus shipping, which is the myth that puts people into the continuity, right? You need like, again, a hundred dollar offer, which is like a dramatic demonstration. Number two, right? Which is our, our version of selling a line. You need free events, like free challenges for whoever, which is dramatic demonstration.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Number one, like if you look at the game plan, I'm like, you look at the, Das ist das Spielbuch, das ich in allen unseren Branden spiele. Es ist wirklich das Linchpin. Es ist das Verständnis der Wertschätzung, das Strukturieren durch das Linchpin. Und du kannst dich auf alle meine Funnels, alle meine Offers anschauen. Wo ist dieses Fitt?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Es ist dieses Teil des Linchpins, es ist dieses Teil, es ist dieses Teil. Es ist nicht nur random. Ich denke, Leute denken manchmal, ich stelle random Offer. Nein, nein, nein. Es gibt eine Strategie hinter allem. Es gibt Gardern. Es gibt eine Sache. Es ist der Wertschätzung, es ist das Konzept. Die Linchpin ist die Strategie, wie wir die Strategie umsetzen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und alles, was wir tun, ist durch eine dieser Teile der Funnels zu drücken, um jemanden in unsere Unternehmen zu bringen. Ich hoffe, dass das hilfreich ist. Ich hoffe, dass es euch aufregt. Geht in die Tiefe. Nicht in die Tiefe, aber besonders, wenn euer Geschäft jetzt anstrengend ist. Besonders, wenn ihr 18 Monate vor dem Erfolg seid, wenn ihr anstrengend seid.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Besonders, wenn ihr fünf Jahre vor dem Erfolg seid und ihr es gerade nicht macht. Diese sind die Kern-Fundamenten, die ihr zurücknehmen müsst. These are what people have been doing and testing throughout time as media has changed in every industry from TV ads, direct mail, to radio, to fax machines, to email, to direct mail, just across the board.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Du musst zurück in die Vergangenheit gehen, um zu studieren, von Industrien, deren Medienkosten sich erhöht haben, um heute zu überleben, in dem der Internet-Media so viel erhöht ist. Denn es ist eine andere Landschaft, als es je in der Vergangenheit war.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und oder es ist die Verständnis, wie man organische Dinge auf einem hohen Niveau machen kann, wo man jetzt, anstatt wie die Veranstaltungen auf dem TV-Show, du bist der TV-Show. Ich denke, es gibt Wert in der Verständnis von beiden Seiten. Denn wer das größte Geld spart, um Kunden zu erwerben, gewinnt. Und wenn du Kunden gratis durch organische Dinge bekommst, dann macht das auch Sinn. Also...
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Revisit the Fundamentals, go back to Dotcom Secrets, read that book again, then read the Linchpin book as homework assignment number two. That's your Funnel Building 101 and Funnel Building 201. It's a more advanced course. A lot of people struggle a little more understanding that one, but it is the way to really start growing and scaling your businesses in a world that we live in today.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
So, with that said, I hope you guys enjoyed this episode. I appreciate you guys listening in. Thank you, Jake, for the great question. Maybe we'll step away if you guys ask more questions in the future, because I like kind of going off on these rants with you. I'm going to leave one last thing, and that is, don't forget... Hier ist ein Funnel weg. Welcher ist es?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Schaut euch das Buch von Seekers.com an und erfahrt es. Danke, und wir sehen uns bald. Hey, das ist Russell. Ich hatte eine wirklich coole Offerung für euch jetzt. Kurz nach dem Launch von ClickFunnels, ich erinnere mich an einige unserer Top 2 Comic Club Gewinner. Was würden sie tun, wenn sie alles entfernt hätten?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wenn sie ihren Namen, ihre Marke, ihre E-Mail-Liste verloren hätten, ihren Traffic, alles. Und alles, was sie hatten, war ein Account von ClickFunnels und eine Internetverbindung für 30 Tage. Was würden sie über die nächsten 30 Tage tun, um wieder am Top zu kommen? I asked over 102 Comic Club winners and from that 30 people wrote me back and gave me very detailed step-by-step battle plans.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Day number one, they would do this. Day number two, they would do this. And by the time the 30 days was done, they'd be back on top of the very successful business. Do you want to know what these people wrote? If so, I took all these 30 battle plans and I put them inside of one book that you can get free at 30days.com. All you gotta do is go to 30days.com and go get a free copy of this book.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
We'll ship it out to you, just cover the shipping handling. And when you get it in the mailbox, you have a chance to go through and look at all of these detailed step-by-step blueprints. All you gotta do is find one of these blueprints that you like, follow it step-by-step, and when you're done, you will have your own online business done and launched and live.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
So go get a free copy of one of my favorite books we've ever created at 30days.com. Again, that's 30days.com.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das ist der Russell Brunson Show. Was geht, Leute? Ich bin Russell. Willkommen zurück auf dem Show. Die meisten von euch hören das wahrscheinlich, aber wenn ihr mich jetzt seht, habe ich nur eine Arme. Das scheint eine negative Sache zu sein, außer dass ich in zwei Tagen meine andere Bicep operiert habe und keine Arme habe.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Okay, also was passiert? Erstens, ich möchte so viele Angeln haben, wie ich das in verschiedene Richtungen nehmen kann. Aber das erste, auf das ich viel Zeit verbracht habe, weil wir letzte Woche eine wirklich coole Gelegenheit hatten. Wir filmen einen Kurs für Geheimnisse von Erfolg.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und im Grunde genommen haben wir ein unpublished Manuskript von Napoleon Hill, wo er einen Advertisementkurs in 1917 unterrichtet hat. Und ich hatte Heath Wilcock und Sean Vossler hier rausgekommen. Wir haben etwa fünf Stunden verbracht. in den Büchern zu gehen und darüber zu sprechen und zu beurteilen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und eines der wichtigen Prinzipien, über die wir gesprochen haben, war die Unterschiede zwischen den Leuten, die in diesem Geschäft langweilig sind, und denen, die einen Spot in der Pfanne haben, die ein bisschen Erfolg haben und dann alles auf den Boden fallen. Und der große Unterschied war, dass die Leute, die schon lange da waren, Leute sind,
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
die nicht nur verstehen, sondern sie studieren die Grundlagen des Geschäfts, des Marketing und des Advertisements. Ich bin in diesem Spiel jetzt fast 25 Jahre. In den 25 Jahren, in denen ich dieses Spiel gespielt habe, die Anzahl der Gurus, die in diesem Raum gekommen sind, ich will die Zeitlinie bauen, niemand würde mir glauben.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich denke, ich kann es erwähnen, ich kann mich an die Leute erinnern, die angefangen haben, als ich angefangen habe. Es gibt wahrscheinlich zwei oder vielleicht drei, die heute noch relevant sind. Und so haben die meisten Leute keine Longevity. Und der Grund, warum... Es ist nicht so, dass ich klüger oder besser bin.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Der Grund für mich ist, dass ich mich auf die Verständnis der Psychologie gelegt habe, warum diese Dinge tatsächlich funktionieren. Ich habe mich mit Dan Kennedy und Direct Mail und dem Lesen von alten Büchern und all diesen Dingen besorgt. Und ich habe mich wirklich in der Foundation gesäubert.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wobei die meisten, was sie tun, ist, dass sie die Taktiken des Tages sehen, sie die Taktiken beherrschen und sie haben große Gewinne. Sie verdienen viel Geld, zu viel Geld, um ein Mensch in einem sehr kurzen Zeitraum zu behandeln. Und dann schwindet etwas im Markt, der Algorithmus oder was auch immer, und dann verlieren sie alles über Nacht. Das ist literally das Ding.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich habe die Chance gehabt, über 25 Jahre zu tun, wahrscheinlich vier oder fünf große Geschäftszyklen in jedem einzelnen Zyklus. Es gibt eine neue Gruppe von Entrepreneuren und Marketeuren, die auf die Füße des Planeten fallen und ich habe sie noch nie wieder gesehen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And so the reason, like the difference is that the people who focus on the tactical thing of the day don't surpass when times get hard. I think there's a Warren Buffett quote. It says like, you can tell what it's like when the water, when the tide goes out, you can see who's been swimming naked the whole time. That's kind of what it is. When things are easy, everyone's having success.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Everyone's making money. And then the tide goes out and that's when most people fall apart. And so a lot of what Jake's asking is because people don't understand the deeper psychology behind what is at play. Like why funnels actually work, right? Sie kommen rein, sie sehen einen Hack, sie sehen eine Taktik, und sie machen das. Und es funktioniert für sie. Und dann stoppen sie einfach das Lernen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Sie denken, okay, cool, ich habe eine Sache, ich werde diese Spielung so lange wie möglich halten. Sie verstehen nicht, dass die Spiele verändern. Die Strategie verändert nicht, die taktischen Teile der Spiele verändern. Und in seinem Beispiel, viele Leute machen Free Lead Magnet zu einem Anruf. Und dieser Modell...
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
for probably five or six years has worked really, really well in and of itself, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And the reason why is because advertising was cheap, you can get a lead very cheap, you can call them on the phone, and even though, because the advertising cost to acquire the customer is so inexpensive, you could, you know, you could, you could only close one out of 20 people and you're still profitable, right? Like, there was the inefficiencies there in the advertising that made it possible.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Dann passiert etwas, die Advertisementkosten erhöhen, Dinge werden teurer, alles beginnt zu verändern und jetzt funktioniert es nicht mehr. Und die Realität ist, die Metriken sind immer noch die selben, außer, dass du vorher 1 aus 20 schließen könntest, aber jetzt, weil der Preis 10x oder 30x oder 50x ist, musst du 1 aus 3 schließen, sonst bist du nicht profitabel.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und sie können 1 aus 3 schließen, also ist das Business umgekehrt, es funktioniert nicht. Warum? Es ist, weil sie die grundlegenden Strategien hinter den Szenen verlieren, warum das eigentlich funktioniert. Ich arbeite auf meinem Buch mit Dan Kennedy, Co-Author. And it's funny, I've been anti-AI tools up until just recently when I lost my left arm.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And I was like, I can't write right now, so let me just do some research stuff. So what I was doing is I was uploading, I was trying ChatGBT, the new, the $200 a month version. I tried Manius, I'm trying different ones. And so I've been uploading tons of stuff to have it analyzed for me. So what's cool is like, I have the book that Dan and I are writing together. So I uploaded all the chapters.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
He's written the chapters, I've written the outline. And then I started taking all of my Ich habe Dan in den letzten drei Jahren 50 Mal interviewt. Ich habe alle Interviews und alles veröffentlicht. Und ich habe gesagt, okay, hier ist die Vorstellung. Basierend auf dem, was sind andere Geschichten, die Dan mir erzählt hat, die wir bewegen können.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Also habe ich angefangen, all diese Geschichten herauszufinden, die ich vergessen habe. Oh mein Gott, das ist eine tolle Geschichte. Und so die Vorstellung für meinen und Dan's Buch. Ich weiß nicht genau, wie es genannt wird, aber der tatsächliche Titel ist, wer das meiste Geld spart, um Kunden zu gewinnen.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Anyway, the story that it pulled out was from the very first interview I did with Dan during FHL. I think it was 2021. It was the first event after COVID. Everyone thought Dan was dead. We bought his company. He came and spoke. And it was like one of the coolest moments of Funnel Hacking Live, right?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
And in that interview, I asked him that question about whoever spends the most money to acquire customer wins. And the story he told was really fascinating. He talked about... Ja, genau. Sie haben nur eine oder zwei Verkäufe bekommen und es brach ab. Danach war es alles Profit, richtig? Also es war einfach wie der Heyday.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und sie sagten, dass sie sich über die Zeit begonnen haben, dass diese Leute diese Dinge immer wieder verkaufen. Vielleicht sind sie da, weißt du, andere Leute haben angefangen zu fragen, ob sie es verkaufen können. Und es ging von, äh, von, wie du weißt, 200 Dollar für eine 8-Hour-Winsel zu, weißt du, du hast gesagt, fassen Sie nach fünf Jahren, es war 20.000 Dollar für einen 30-Minuten-Spot.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
weil mehr Leute es wollten, es war wertvoller, und plötzlich, bevor, du konntest 200 Dollar sparen, du machst zwei Verkaufs, du brechst, du hast einen 8-Hour-Rundweg. Jetzt ist es so, weil jeder das will, hast du 20.000 Dollar, du hast 30 Minuten. Nun, die Zahlen deines Geschäfts verändern sich radikal, richtig?
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und gerade jetzt bin ich so dankbar in meinem Leben, dass ich eine Arme habe, die eigentlich funktioniert, weißt du, dass ich bald keine Arme mehr habe. Also, Backstory für diejenigen, die es nicht wissen. Russell hat mich ein paar Wochen hergestellt, ich habe beide meine Bicep gezwungen. Und also... Sie haben die erste Surgery letzte Woche gemacht, und jetzt die zweite.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Und so hat Dan gesagt, wir mussten gut verstehen, wer am meisten Geld spart, um Kunden zu gewinnen. Er sagte, We had to make more money quicker. So now instead of just selling the product off of our TV time, now we had to start having upsells and downsells, right? Not only that, then we had to send them to a next higher ticket thing afterwards.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Not only that, is then if they didn't buy our stuff, we still needed to make money. So then we would sell that name to like 10 other people with similar products. Maybe they could sell something, but we got to sell the name for $10 to each different person. So we made an extra $50 by selling the name. All these different things to monetize the money, right? These are the core strategies.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
These are the fundamentals we're talking about, right? And again, you come back to a business where somebody, all they know is Facebook ads are cheap. They're spending $200 for eight hours of airtime. And so the business is easy, but when it shifts, it gets harder, okay? And so these are some of the things I'm only thinking about.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
But then the answer is, when I actually boxed Jake Vadek back after that, I said, you know, um, Ich sagte, in dem Buch von Brunson, 6, Vers 2, gibt es eine Sache genannt, eine Wertschätzung. Und es ist lustig, weil ich die Wertschätzung wahrscheinlich 20 Jahre hervorgehoben habe. Ich glaube, es war eine Version, Dan Kennedy hat dieses Wertschätzung-Konzept, über das er spricht.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Aber ich denke nicht, für irgendeinen Grund in meinem Kopf, als er es erklärt hat und ich es angefangen habe zu sehen und es angefangen habe zu machen, habe ich es mehr wie die Wertschätzung, die in dem .com-Geheimnisbuch ist. Wenn du es noch nicht gelesen hast, geh zurück und lese das Buch. Das ist die grundlegende, grundlegende Sache, richtig? Aber die...
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Das Kernkonzept hinter der Wertschätzung ist, dass wenn jemand in deine Welt kommt, du sie durch verschiedene Offers übernimmst. Und so passiert es. Und in dem Buch mag ich verschiedene Dinge. Ich sage, zum Beispiel, wie die erste Zeit, als ich meine Frau getroffen habe. Ich bin nicht auf sie aufgewacht, die erste Zeit, wie du hattest, du warst wunderschön.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Wir sollten uns verabreden und ein paar Babys haben. Was hätte sie getan? Sie hätte mich in den Mund geschlagen. Was redest du? Du bist ein Pervert oder was auch immer. Das hätte den Tag genau da beendet. Wir gehen nicht zu der Spitze der Wertschätzung. So what a value ladder looks like if you, I'm going to draw with my finger, but most of you guys are listening to this.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
On the left hand side, there's an axis and the bottom is an axis, right? So the left hand side, we're going to write price, you know, and so the higher up is a higher price, the bottom is lower price, and then the bottom we'll write value. So when it's really close to the left hand, like axis there, there's little value, little price, but as you move forward.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
right as you increase the value it increases the price and goes up as you move to the graph does that make sense if not go buy the book come on or just go to google and type in russell brunson value ladder and you'll see the doodles in google images right but there's this value ladder right do you ever get one of those ads that makes you go why am i even seeing this not long ago i kept getting served ads for these super fancy chef grade pots and pans like premium artisan cookware and i'm sitting here thinking you guys i barely even know how to boil water properly i'm more of a protein bar and a podcast guide
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Long story short, es wird drei oder vier Wochen sein, in denen ich beide Arme in Kasten habe. Das wird mich dazu fordern, weniger zu tun und mehr zu denken und mehr zu sprechen. Es ist lustig, dass ich mehr Podcast-Episode, mehr Interviews und solche Sachen schaue, aber auch strategische Spenden, weil ich wirklich nicht type.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Bis zum nächsten Mal. Vielen Dank für's Zuschauen. Bis zum nächsten Mal. Das ist linkedin.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn Ads. If you've been following me for any amount of time, you know I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Who is the person that can help you drive more traffic? Who is the person that can be your CEO? Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Indeed gives you the ability to stop struggling to get your job posts seen on other sites. Because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for. is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help-wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Untertitelung des ZDF, 2020 So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Ich kann gerade mit einer Hand typen und es ist viel langsamer, aber bald werde ich mit meinem Nase typen oder mein Team wird für mich typen. It's going to be kind of an interesting season, so I'll have a chance to start thinking more strategically as opposed to tactically doing stuff. So I'm really looking forward to that.
The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. So what happens is, ideally the thing at the back is what we want. I wanted to marry my wife and a bunch of kids with her. That's the end goal. That's the extreme value. I'm going to get the most value from her. It's going to be the most expensive thing, but it's the best. Just like for you guys.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And that's where I really learned marketing and business and the philosophy of success. And it was one of the most transformational... in meinem gesamten Leben. Es war unglaublich. Und ich habe Dan ständig studiert. Und als Dan und Bill das Geschäft verkauft haben, habe ich mit den Masterminds aufgehört. Ich habe versucht, neue Masterminds zu finden, die ich hinzufügen konnte.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und ich habe wirklich versucht, einen zu finden, der so mächtig war. Was ich anstattdessen gemacht habe, ist, dass ich mich geholt habe. Ich habe jeden Dan-Kennedy-Kurs geholt. Ich habe ihn geholt und habe ihn auf meinem Handy gelegt. In der nächsten Dekade habe ich wirklich an Dan-Kennedy gehört. Jeden Tag. Ich habe Klickfunnels gebaut und Strategien geplant und alles.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Ich habe Dan jeden Tag gehört, weil ich seine Meinung, seine Ideen in meinem Kopf konsistentele, immer und immer und immer wieder. Und Dan ist, wer ich wahrscheinlich mehr über Business und Marketing gelernt habe, als jemand anderes auf diesem Planeten. Und ein paar Jahre ago, ging seine Firma wieder auf den Markt.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
cool. Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn ist nicht deine tägliche soziale Plattform.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, abhängig sind. Und ihre Targeting-Options sind unreal. Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren. Du legst dein Fokus auf die Entscheidenden, die tatsächlich was du verkaufst. Es ist wie ein magischer Filter für deinen perfekten Kunden.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht mehr bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Hey, Leute! Vielen Dank. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und manche von euch haben die Geschichte gehört, aber ich hatte die Chance, Dan Kennys Firma zu kaufen. Ich denke, man, zwei oder drei Jahre ago jetzt. Was cool ist, für ein paar Gründe. Nummer eins, komm jetzt, wie cool ist es, dein Mentors-Business zu kaufen? Das ist ziemlich cool. Aber Nummer zwei ist, weil ich die Chance habe, mit Dan viel zu sprechen.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses and even schedules meetings. It's personalized, automated and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
I've created views for my podcast outreach, my internal team, my JV partners and even launch commissions. Bis zum nächsten Mal. Ich erinnere mich, Das erste Mal, als ich an einem Event gesprochen wurde und verkaufte, hatte ich in meinem Kopf diese Vision, wie es aussieht. Ich erinnere mich daran, wie ich meine Präsentation gemacht habe. Und dann, als es fertig war, hat niemand gekauft.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Niemand ging in die Rückseite der Raum. Und es war wirklich beängstigend. Ich schwöre, ich werde nie wieder von der Bühne sprechen. Und dann ging ich zu einem anderen Ereignis. Ich sah den Prozess wieder. Ich dachte, ich muss das lernen. Ich erinnere mich daran, es war dein... I can't remember the name of the course. It was like 50 CDs. It was a huge stack.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
It was all about how to speak from stage and how to sell. I remember going through all the CDs and what I learned was how different it was to give a presentation than I thought. I thought I was supposed to teach people and wow them and show them all the information.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und einmal im Monat habe ich die Chance, auf einen Anruf zu kommen und seinen Gehirn zu wählen, ihm Fragen zu stellen. Und es ist viel Spaß. We do that because one of the core products for that business is there's a print newsletter. In fact, it's called the No BS Newsletter. If you're not subscribed yet, you should go get a subscription at nobsletter.com.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Whereas what I learned from you was different about how to structure a presentation in a way to actually get somebody at the end of the presentation to buy it. I love your thoughts just on an overview of how someone should be structuring a presentation for a one-to-many event to actually get that person to go and buy at the end versus that feeling like, oh, that was really great. I learned a lot.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Thank you so much. They don't buy something at the end. How do you change that?
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
But it's a monthly newsletter with Dan just teaching marketing and business and sales and psychology. Anyway, it's fascinating. It's amazing. So every month I have a chance to interview Dan and we pull content out that we're going to put into the newsletter. And today I just got done like... 10-15 Minuten hervorragend, habe ich Dan über One-to-Many-Selling interviewt.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und der Grund, warum, ist, weil einige von euch wissen, das ist, was ich schon seit 6 Monaten mit unserem Publikum diskutiert habe. Funnel Hacking Live, das letzte Mal, war alles um One-to-Many-Selling. Das Selling Online Event ist ein 3-Tage-Event, das nur um One-to-Many-Selling teilt. In Wahrheit, wenn ihr noch keinen Ticket habt, müsst ihr auf den nächsten gehen.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Ich denke, der nächste kommt in einer Woche oder zwei. Aber es ist at sellingonline.com. Wir gehen tief für 3 Tage darüber, wie man One-to-Many-Selling macht. Und es ist einer der meisten, anyway, es ist lustig. Aber die Nummer 1 Frage, die ich bekomme, sind Leute, die zu diesem Event kommen, und sie haben keinen traditionellen Ich habe nie einen guten Weg, das zu beantworten.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Ich weiß in meinem Kopf die Antwort, aber... But again, I'm not a brick-and-mortar business. I've never done it before. And Dan Kennedy, for the last 40 or 50 years, that's primarily who he consults, the brick-and-mortar businesses. And he does info-product businesses and brick-and-mortars, and he teaches them the same strategies, right?
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Es ist interessant, wenn ich mich zurückblicke auf die Geschichte von ClickFunnels. Ich weiß nicht, ob du das gewusst hast, aber als wir zuerst starteten, versuchte ich, verschiedene Webseiten und Funnels zu starten und Dinge, die Leute machen. Und es war nicht, bis einer meiner Freunde mich gefragt hat, in seinem Event zu sprechen und eine Präsentation zu geben.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und er sagte, ich möchte eine 1.000 Dollar Version von ClickFunnels verkaufen. Und ich sagte, ich verkaufe einen freien Trial jetzt. Niemand signet sich. Und anyway, he made me go to the event, so we made a package and put it together and we sold it. And it was the first time for me I'd ever had a table rush. People were jumping over the tables and running and buying.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And I was like, okay, this presentation, this is how we sell ClickFunnels. And then I went and I did that presentation live like 70 or 80 times in a row over the next 12 months, just over. Any audience I can get in front of, like virtual, in person, like just over and over and over again. And that's what...
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Ich habe das ganze ClickFunnels-Business auf dem Hintergrund eines wirklich guten Präsentations gegründet. Es ist lustig, bis heute habe ich in den USA gesprochen und ich bin da rausgeflogen und habe die gleiche Präsentation gemacht. Und klar genug, ich habe die Hälfte der Raum geschlossen, das gleiche Niveau, die gleiche Anzahl, eine Dekade später. Es geht weiter, es geht weiter.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And so this interview, I wanted to ask Dan specifically, okay, for people of traditional businesses, how can one-to-many selling work for them? And you'll find a couple of things. Number one, if you are a traditional business, you've been trying to figure out that missing piece. How do you link all the Russell stuff with your more traditional business?
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
This piece that you learned from Dante will give you how to bridge that gap between the online world, selling online and brick and mortars by learning how to do one-to-many presentations for a local business, which is cool. But if you're not a local business, Dan Steel is going to drop so much gold, so many ideas, so many things that Ich hoffe, es hat euch gefallen.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Funnel Hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured, no big deal, we're going to find somebody quickly. But that didn't happen.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
We spent weeks trying to hire the right person, we put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
You can get your job post live in minutes and reach people who are actually qualified, Bis zum nächsten Mal. Hiring. Indeed is all you need. Was ist up, everybody? Russell Brunson hier. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Während du das durchfährst, denke ich dir darüber nach, wie du eine One-to-Many-Präsentation kreieren kannst. Denn das ist das Wichtigste. Schau, wie wir Clickfunnels gegründet haben. Ich habe versucht, Clickfunnels in vielen verschiedenen Wegen zu gründen. Und die Art und Weise, wie das funktioniert, ist, dass ich eine Präsentation gegründet habe. Und das war auf einem Live-Event.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? Bis zum nächsten Mal. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough in every single episode. Bis zum nächsten Mal.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Eine der großen Dinge, die ich von dir gelernt habe, und das ist interessant, weil ich Leute sehe, die eine Chance haben, vor Menschen zu sprechen. Und manchmal gehen sie auf die Bühne und sie knallen, andere Mal gehen sie auf die Bühne und sie bomben. Und viele Male verstehen sie nicht, warum.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und eines der Dinge, die ich über dich gelernt habe, ist, wie wichtig es war, wenn du eine Präsentation kreiert hast, die strukturiert ist, um zu verkaufen, dass du... Du folgst dem Tee. Und ich bin sehr gut daran gekommen, weil du mir darüber erzählt hast. Aber ich liebe dich, Shaq.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Ich denke, manchmal, wenn wir andere Dinge beibringen, wir gehen live auf Facebook oder machen andere Arten von Beibringen, können wir verschiedene Rapporten und Tangente herunterladen. Aber wenn du in einer Zelle sprichst, wenn du etwas strukturierst, willst du nicht davon ausweichen. Ich würde gerne mit dir darüber sprechen.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und ich habe ein Webinar gemacht. Und ich habe das Webinar 70-80 Mal live gemacht, als wir es jemals gegründet haben. Und das ist das Wichtigste an allem, richtig? Every new business I create, the very first thing I do is I create a one-to-many presentation. And that is the thing that launches the business, scales the business, grows the business.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And so I don't care what kind of business you're in. You need to learn and understand and master the skill. And so there's two ways to do it. Number one, listen to this interview with Dan Kennedy. He's going to give you some insanely cool insights about one-to-many selling. And number two, make sure if you haven't yet, get your ticket to selling online event.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
So that way you can come and spend three days with me going deep into creating your actual one-to-many presentation so you can sell more stuff to your people. So with that said, I hope you guys enjoyed this interview with my mentor, Mr. Dan Kennedy. Vielen Dank. Well, so, first of all, um,
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Das ist eines der mächtigsten Dinge, die ich gehört habe, als ich das zum ersten Mal gelernt habe. Und für mich ist es so, Ich bin wahrscheinlich nicht so klug wie du, aber es ist das gleiche. Gleiche Lachen, gleiche Dinge, gleiche Geschichte. Und es ist verrückt, wie einfach das ist.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und dann, was cool ist, zumindest für mich, ist, dass du, besonders wenn du zuerst eine neue Präsentation machst, du fühlst die Lulls, du fühlst die Teile, die nicht funktionieren. Und so gehst du zurück und tweakst das und änderst das. Und was wir wirklich gut gemacht haben, war, wir waren im Webinar, also wir machen das Webinar und dann später exportieren wir alle Kommentare.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And you see, like, oh, at minute 15, people are getting confused. Over here, people are asking questions. It's like, it gave me the ability to know what to tweak and to change. Kind of like you talked about with Wicked, right? The first time you're doing the show, to the point where it's like, we had a presentation that was flawless.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Now it's like, now let's just do this as many times, over and over and over again, word for word. And it was funny, because... I spoke at this one big event, and there was 9,000 people.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
I did the presentation, and the next year they invited me back, and it was a bigger stadium, like 35,000 people, and I gave the same presentation, and people were like, I can't believe you gave the same presentation twice.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
And I was like, you guys don't understand, there were 9,000 people this one, and now there's three times as many people, and probably, you know, the 9,000, maybe 2,000 of those actually showed up, so it's a new audience, even though some of you guys have heard it before. And I also found that I would...
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
People would register for the webinar and watch it three, four, five times before they'd be willing to buy it. And so it was like, it was a lot of discipline for me to not want to change it or tweak it, but by just being consistent with it over and over and over again, that was the secret that built our whole... Yeah, and by the way, that is a big secret.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Vielen Dank, Dan. Das war eine tolle Sache, für die Leute, die zu einem zu vielen Verkauf wechseln. Das war großartig. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Kleine Preise, große Freude. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Hey everyone, this is Russell. Welcome back to the Russell Brunson Show. Pumped to be here with you guys. And really excited because over the next 60 minutes, you guys are going to have a chance to listen in on an interview with my mentor, Dan Kennedy. Dan is the person I had a chance to learn marketing from, man, back, I don't know, 15, 16, 18 years ago maybe.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
It's crazy how I didn't realize I've been in this game that long. But when I first got into this business, I was learning from different people. And I remember stumbling to Dan Kennedy. I bought his courses, signed up for his newsletter. And then I started flying to Baltimore three times a year to learn from him and from Bill Glazer. And for six years, I was in that Mastermind meeting.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Ich habe einen Freund, der Chiropractor ist. Als ich ihn zuerst kennengelernt habe, wollte er herausfinden, wie ich das, was du, Russell, mit meinem Chiropractor machst, anbieten kann. Und es ist lustig, ich habe ihn seit Jahren gesehen, um Dinge herauszufinden. Und dann hat er gesagt, ich muss herausfinden, wie man ein paar Leute sammeln kann. Also hat er angefangen, ein Filmtheater zu verkaufen.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und ich erinnere mich an Star Wars. Der neue Star Wars kam raus und er hat alle seine Kliniken und seine Freunde eingeladen. Und er hat ein Filmtheater mit 300 Leuten eröffnet, um zu zeigen, Und dann, bevor der Film fertig war, stand er auf und machte eine kleine Präsentation und hat Leute für Änderungen eingestellt. Und er hat es mit dem gemacht.
The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Und ich fand es faszinierend, weil er mich gefragt hat, wie soll ich Leute zusammen sammeln, um eine Präsentation wie diese zu machen? Und ich wusste nicht wirklich, was ich tue, was Facebook-Ads und solche Dinge sind. Ich bin interessiert, für mehr traditionelle Unternehmen, was ist der beste Weg, wie du denkst, oder die besten Wege, um Leute zu sammeln, um eine Präsentation zu machen?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Like I would teach somebody say, hey, by the way, how do you get them to open up a little bit more before you go in for the close? So I would say like for, for us, um, You have to have some sort of process of engagement on a phone conversation. Rather than, it's like finding the twinkle in the eye on a phone conversation.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Like what is truly the easiest way to report is become generally interested in that person's best interest. And when somebody thinks of that, it's not just about finding points of commonality. Oh, you live in Boise, Idaho. Oh, I was there on, you know, last week on Russell's podcast. Yeah, that's great. But when you can genuinely feel that,
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
and become interested in that person's best interest, that's where you have somebody sold. Like that is sales at the end of the day. When I can walk in somewhere and somebody says to a salesman, says to me, whether I'm buying a TV or a car and somebody says, I don't think you want that one because you said you wanted the last 20 years. Yeah. You might want to go to that one, Daniel.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
It might be even a little bit cheaper, but that one's going to last you 20 years. Boom, I'm sold. Why? Because that person gave me the perception that they're genuinely interested in my best interests, right? So it's in, I believe, in a phone conversation, I look at like rapport and process of engagement.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I think towards the end of a conversation, when you look at the traditional sales funnel or sales system or cycle, it's usually build rapport with somebody, ask some questions, Ja, genau. Ja. Does it make sense? Somebody has to be looser.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I told my sales team last week, I said, when you guys are asking for a payment, you're now asking that person to exchange something that is mentally one of their most scarce resources inside of their head and repair. und gesagt hat, gib dein Geld niemandem weg. Und jetzt wirst du einen Payment auf einen Telefonanruf fragen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Sie würden lieber zu einer großen Kooperation shoppen, als einen Verkaufsperson zu bezahlen. Das ist die Mentalität eines Kunden. Ich würde lieber Costco bezahlen, als jemanden zu bezahlen, der Vegetable auf der Straße verkauft. Das ist einfach so, wie wir programmiert sind. Wir sind programmiert, um auf Infomercials zu werden, oder was auch immer. Ich bin so, dass sie dich nicht bezahlen wollen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Also jetzt, wenn du Geld bezahlen willst, ist das, wo die Resistenz wieder aufbaut. I might just drop it even towards the end. So even when you're asking for payments, say something to even drop them. Keep rapport, because rapport is a subconscious thought of, there's something about this person I just like. I'm like, how do you get that ticking off throughout the wholesale?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So even when you're asking for payment, you still got to tick that off. You can't just do it in the beginning. It's not something you did. It's something you do to the end. So, and I just said, hey, tell them they can pay us with a bag of cash. They got to fly in a gen. They got to drop off $30,000 with a bag of cash. Lass sie für einen Moment pausieren und sagen, wirklich?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und dann kann mein Verkaufsleiter sagen, nein, ich bin nur verrückt. Du kannst einfach Visa oder Maske tragen, wie du willst. Lass es einfach ein bisschen. Weil die Tensionen erhöhen, wenn du anfängst, Geld zu holen, richtig? Also habe ich gesagt, das ist, warum ich immer an Verkaufszyklen geschaut habe. Und ich habe gesagt, wie können wir es einfach verringern?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Es ist nicht so viel wie ein Kampf, aber es ist wie ein Tanz, richtig? Ja, das ist wirklich cool. Interessant.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich war in Dordador Home Services. Das war mein erster Job. Ich arbeitete illegal unter meinem Bruders Sozialversicherungsnummer. Ich war 14,5 Jahre alt. Es war mein 9. Grad, Highschool-Job. Es gab ein Zeichen, das sagte, wenn du $500 zu $1,000 in Kommission machen willst, dann sign hier. Und ich sagte, das bedeutet Geld? Und er war so, ja.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und ich war so, ich werde was für 500 bis 1.000 Dollar machen. Ich werde in der Schule tanzen, wenn es zählt. Also habe ich meinen ersten Direkt-Sales-Job startet, als ich 14 Jahre alt war. Und es waren Home-Services. Also es waren Indoor-Services und Outdoor-Services. Es waren wie Gras-Services. Es war Window-Waschen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Hast du das schon als Teenager gemacht? Nein, nein, nein. Ich habe aufgehört, als ich 17 war. Ich habe es für drei Jahre gemacht. Und dann habe ich einen anderen, größeren Direktverkaufsjob begonnen. Und es ist so, dass ich mich ächzen muss. Du musst zurückgehen und es machen. Ja. Wir sollten gleich nach Hause gehen und ein paar Türen knacken. Ja, wirklich.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Manchmal bin ich zurück in meinem alten Wohnzimmer mit Steve, meinem Videographer. Wir gehen zu meiner Familie besuchen. Und ich schaue in die Tür. Ich bin so, Steve, ist deine Kamera an?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Das wäre eine gute Serie für dich, wenn du die Türen öffnest und so. Das wäre es. Wir haben darüber nachgedacht. Eigentlich denke ich immer noch, und ich liebe auch das Anrufen. 24-7 werde ich immer noch ein Telefon anrufen, wenn ich in meinem Büro bin mit meinen Sales Guys. Und ich werde immer noch an Telefonanrufen anrufen. Hast du das streamt, dass die Leute dich anrufen sehen?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, ja, ja, natürlich. Wir haben es letzte Woche gemacht. Wir haben alle Live Cold Calling gemacht letzte Woche. Ich habe alle Live auf Instagram live verkauft. Es war lustig. Das ist wirklich cool.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, äh, ich meine, ja, äh, äh, äh, I said, you're not allowed to go on a dinner date if you're not making $10,000 a month. Because this new thing is always like, well, these ladies, they want to especially, like, oh, these ladies, they're always saying they want to go to these fancy dinners or whatever the case is. I said, okay, so just go make more money.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
But I said, if dinners are expensive right now and it's costing you $500 to go out for dinner, $200, in Miami you're not getting a dinner under $500, right? You're getting rents there. So I said, okay. How can you make sense of spending 10% of your wealth? And you want to be a business person. You're spending 10% of your wealth on one dinner date. Just think of it.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I'm like, most wealthy people, rich people are going to think when they're spending 20% of their wealth, it has to be on something significant, right? I said, in business, you can't just flick the switch on and flick the switch off. I said, so number one, I said, start getting disciplined. I said, start having some goals for yourself.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I said, maybe at $10,000, you can afford with no stress to go on the dinner date. Because I'm like, you want to be loose. You don't want to be thinking. Und es ist nur ein Instagram-Reel. Ich kann nicht viel über Instagram reden. Meine Jungs schneiden es auf, um ein bisschen mehr Hass zu bekommen. Sie schneiden es auf, um es ein bisschen intensiver zu machen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und dann, um 15 Jahre alt, und am nächsten Sommer, habe ich angefangen, ein Sales-Team zu bauen, unterhalb dieser Firma. Also habe ich seitdem in Sales gearbeitet. Ich habe seit 15 Jahren ein Sales-Team gebaut. Und ich habe... Natürlich oder dauert es lange, bis du dich damit befestigen kannst? Nein, nach der ersten Woche war ich aufgeregt. Ich dachte, dass alles eine Lüge war.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und dann habe ich gesagt, und dann über das Sex-Ding. Ich habe gesagt, okay, du darfst keinen Sex haben, bis du 100.000 Dollar pro Monat verdienst, richtig? Und ich spreche mit Verbrauchern, die im Fahrzeug sind, übrigens. Leute müssen verstehen, das Wort ist für Verbraucher, die in einem Fahrzeug sind, die es tun können. Maybe if somebody's working a job, they're not in a vehicle.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
It is completely different. No, no, no. I'm talking to people that are looking at me like, how do I become rich in sales? So I'm like, okay, you're in a vehicle that'll make $100,000 a month. I said, okay, let's dissect sex for a second. Let's dissect it. Well, if you're a male, right, and you're not learning from Russell and Daniel how to communicate with other individuals, it might take long.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Meaning, you have to, you know, think about where you're going tonight. And then you gotta go buy some clothes. And then you gotta go pick the club and go to the Uber. And then, you know, go out and spend money on drinks. And then, you know, figure out which girl you're gonna try to pick up. And then get her phone number. And then maybe you don't land the first Friday and Saturday night.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And then you go back to the same club. So now you're two weeks in. You go back to the same club and then you do the whole thing again, get somebody's number and then, okay, finally you land Maria's number and now you're out with Maria on a date and you guys don't have sex the first date. So now you're four weeks in and you're on the second date and now you, maybe you have sex on the first month.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And now you're a month in just for this process where you could be learning, studying, growing, building a business or whatever the case is. You're a month in and then it's good.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und dann, weißt du, und dann hattest du es und ich sagte den jungen Leuten, ähm, ich sagte, ich denke, es ist so viel einfacher, sich auf das Gebäude zu konzentrieren, weil wenn es gut geht, dann, dann, jetzt machst du es jeden Tag. Und ich sagte, das Zeitpunkt, ich sagte, der schlimmste Zeitpunkt als Entrepreneur war, ist, du bist sechs bis neun Uhr am Abend.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich sagte, du weißt, ich sagte, das ist, wo Entrepreneurs gebaut werden. Das ist das Bleed-Zeit. Das ist nicht, was in der Realität gezeigt wird. Ich sagte, du weißt, Entrepreneurs werden von sechs bis elf Uhr gebaut und am Wochenende. Das ist, wo wir gebaut werden. Du weißt, wir sind alle Part-Timers, bis es vollzeit ist, richtig? Also habe ich gesagt, sei nicht wie ein
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
a fake fulltimer be an all in part timer so even if you don't have the ability if you're working a 9 to 5 it's okay you could beat the people that say they're entrepreneurs but they're working one hour a day but they got 12 hours on their head I said they're fake fulltimers I said our business is built on the weekend it's built on those gaps if we're all in right so I was just showing them I'm like you will beat majority of people if you're really you know an all in
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
part-timer inside of business and entrepreneurship you could beat a lot of fake full-timers inside of business especially in the online space right because online now you have the ability i don't have to work today or whatever the case is so i was just teaching him how to maximize time on that i'm sorry i think again obviously it's a funny example of grabs clicks and headlines and stuff like that but the reality is true in anything like when i was wrestling that was my big thing it's just like everyone else at nights was goofing off weekends doing things you know holidays they were in like
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich habe 800 Dollar in Kommissionen in meiner ersten Woche gemacht. Ich war in Toronto, Kanada. Ich ging zur Schule. Ich dachte, das ist alles eine Lüge. Wie ich gesagt habe, ihr habt mir am Ende gesagt, dass ich aufgeregt bin, um zur Schule zu gehen, um viel Geld zu machen. Ich dachte, warte, ich habe das ganze Prozess verpasst. Ich habe schon viel Geld gemacht.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Richtig. Ich spreche mit jungen Leuten und sage ihnen, dass sie so eine Vorteile haben. Unsere Eltern wünschten, dass sie Social Media und Instagram hatten. Zum Beispiel, wenn ich mit Andy letztes Jahr war, Elliot, I was like, dude, because we're planning out some of these events. I said, okay, we gotta think bigger. He's like, okay. I'm like, think of it.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
If Tracy and Zig Ziglar and all these guys, if they packed out events with no social media, we suck. I said, we suck. We should easily be doing 100,000 people in a stadium. We should fill up 60,000 to 70,000 people. If they did it without social media, we, like, I said, who are we comparing ourselves to?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Sometimes we just, like, I said, because I don't think entrepreneurs, I know people say comparison is the thief of all joy, but I disagree. I think if you're a winner, and if you grew up, somebody like yourself, and you're in sports, I grew up in sports, playing soccer, I think comparison is a motivator inside a business.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I believe that when you compare yourself to the right people, if it demotivates you, I don't think you should be in business. This is the true message. I think if you compare yourself to the right people, you have a benchmark and you could say as a team, okay, we suck. How do we have to get better here? Right? I think comparison for the right people, it's almost like a motivator. So, um,
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I forget about the subject. Oh, but yes, I was saying, yeah, I was saying just like in terms of maximizing time. I don't think, when I was saying that message, I don't believe that giving up some negative things is ever a sacrifice inside a business.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I think when people say, you got to give up going to the clubs or drinking or whatever the case is, I'm like, we have to pause for a second and just think, some of those things that we think is a sacrifice is already a negative. Right? So it's not like, oh, I'm sacrifice going out on the weekends and drinking. I'm like, well, that's already bad. Like, that's already a bad thing to do.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
You mean you just have a little bit more love for your life and your business. So you have a little bit more self-love. That's not sacrifice. The true sacrifice as an entrepreneur, as a salesperson is. Sometimes working in the office at 12 o'clock, maybe when it's somebody's birthday. Sometimes missing somebody's wedding because Daniel has to be at this event.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
That's the hard sacrifices inside of life. So you have to make this divine line where it's like, okay, what are already negative things that I think is a sacrifice? Because I can't be in this guilty place of me sacrificing alcohol when it's already negative. Das bedeutet einfach, dass du dein Geschäft liebst.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Das Schwierigste ist, und das musst du identifizieren, vielleicht eine Familienfunktion zu geben oder im Büro zu sein, wenn ein Freund einen Babyschlaf hat oder so. Das sind die echten Zufriedenheiten im Geschäft. Ja, sicher.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich bin zu meinem Lehrer gegangen und habe gesagt, Herr, wie viel machen Sie? Und sie meinte, 52.000 Jahre, und ich dachte mir, was zum Teufel, ich habe das dieses Wochenende gemacht. Also ja, das war... Du hast dich zu früh verletzt. Ja, ich trainierte Sales seit ich 15 Jahre alt war, weil ich schon ein Sales Team hatte.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Yeah, for sure. So going back to the beginning, my stages was always to create the social media a lot larger, whether it's YouTube, Instagram, TikTok, right? Because you don't sell the events. You usually get paid to speak at them. You speak for free. Yeah, I know. Get paid to speak at. Unless it's friends events, right? We know how the game works.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Like if it's friends events, I'll go up and speak. And the only reason why I wouldn't sell on stage, even though sometimes I would have the opportunity if it's a homies event, I just don't like shitting the bed. I don't like doing anything where it's like, I know Russell goes up there and makes 1.5. No, no, no, I'm not going up there and making $50,000. I'm just going to shut my mouth.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Yeah, like, just go follow me. Here's a QR code. I mean, the real process is like, I've had the same, I've had the same university course that we just kept developing over the last six years. We just keep enhancing it. So it's for every, so they come back, then they can go into our low ticket, which is our university. And then from there,
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Organically. Do you buy paid ads as well? Yeah, we write them on YouTube and usually when we're doing launches to a new program, we revamp the program, we launch a bunch of new ads and then run.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, ja, ja, ja. Ich meine, wir könnten viel mehr Ads runtern, aber ich denke, jetzt mit der Marke sind unsere Retargetings viel besser, weil jetzt habe ich wirklich herausgefunden, wer mein Publikum ist und wirklich, wer ich eigentlich auch zu sprechen mag. Und dann, ja, also das in eine... First model is they get into our low ticket, which is just our university.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
It's our world-class sales university. What's the price of that? $9.97 or they can pay monthly. We just dropped it down cheap monthly, which is like $37 a month. So really anybody can come into that. And then from there, it's back-end selling inside of our platform. So I have my teams chatting and calling and everybody. So I get everybody inside of there.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And then all my closers and setters will send them in
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Also was ich jetzt tue, Trainierungen, Argumente, Prospekte, was auch immer es ist, präsentieren, ich habe es seit einer jungen Zeit gemacht, richtig? Ich habe es nicht vollständig trainiert, bis vor sechs, sieben Jahren. Ich habe vor allem Unternehmen gebaut und alles, aber es war nur ein Passionsprojekt, das sich in ein Unternehmen entwickelt hat. Sehr cool.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, cool. Für uns zumindest, habe ich unsere Interaktion und die Art, wie wir es beherrschen, mit dem Chatten durch die Leute innerhalb der Plattform. Und, weißt du, mehr so wie ihre Concierge, wenn sie reinkommen. Wenn sie reinkommen, ist es wie Concierge, buch ein Meeting. Hey, wie gefällt dir das Programm? Hey, was verkaufst du? Was sind deine Herausforderungen im Verkauf?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Oh cool, lass uns eine kostenlose 30-Minuten-Konsultation buchen und von dort weiter. Und nochmals, ich habe Seminare besucht, seit ich 15 war. Ich war ein Nerd. Mein erster Robert Kiyosaki Seminar in Toronto, Kanada, ich glaube, ich war 15. Und ich war einfach so, manchmal war es nicht mal die Information, als er die vier Quadranten zeigte.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich war so, oh, er tappt seinen Schulter, um in diesem Raum zu gehen und er verkauft.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich wusste nicht, ich wusste nicht, ich wusste nicht, ich wusste nicht, Wir haben unsere eigene Bank, unsere eigene Plattform. Und sie kommen auf unsere Website. Und dann mache ich es so, dass sie jetzt in unserer Plattform sind. Und jetzt können wir sie in der Plattform öffnen. Es ist viel einfacher. Sehr cool. Wenn Sie auf den Anruf kommen, was verkaufen Sie an diesem Niveau?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Was ist das nächste? So we have a sales leadership, which is for people that are in sales but have a team. So if they're a high-tech coach and they have a team of five people and they either don't know how to hire, recruit, motivate, influence those five people to work, how do they keep their retention right? So it's all for sales leaders, which is our second.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And then our bootcamps and seminars inside of there too as well. We used to run conventions, bootcamps and seminars when I used to have time. Und dann, für irgendeinen Grund, in dem letzten Jahr und einem halben Jahr, habe ich angefangen zu sagen... Du sprichst von 300 Events im Jahr? Ja, es war wie 100 Events letztes Jahr und ich habe gesagt, ich habe keine Zeit, um zu hosten.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich habe eine Konvention letztes Jahr gemacht, die unser einziger Upsell für Events war, wie dein Funnel-Hacking-Event. Das war unsere eine Konvention und das war es. Aber nächstes Jahr und in der zweiten Teil des Jahres werden wir unsere eigenen Seminare und alles wieder machen. Sehr cool. Und du hast etwas dahinter, das du verkaufst. Ist das der Top-Tier jetzt? Äh...
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Anything else? Yeah, then it goes to $7,500. We used to have our coaching offer, like plus $20,000, which was group coaching and one-on-one. Deleted it, again, because of time. And then finally, eventually, now train my presidents and managers on how to coach.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Because, you know, the hardest thing was, and I think this is with every business owner, how do you get people to want the people around you, not just want you, right? People wanted me because of the personality and the sales. Of course, yeah. And that's just something we've been mastering now.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And then yesterday we were with a friend talking about, which was in the space for a while that we were talking about and just, you know, asking what's our, you know, because I'm always learning in the space. I said, now that we're going to start running our own bootcamps and our own seminars and we launched the book and everything, what's going to be the ultimate goal?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
play for people that are sitting down right now inside of our seminars for something that is $50,000 plus, right? So we've just been designing that out now. Very cool. Yeah, I love it.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
It's a split. I mean, my sales guys would know that better now about the stats, but I still think that, yeah, it's just a split across everything. Like it can be an insurance rep selling insurance. It could be somebody that has a remote sales team of 20 people and then a brokerage of like seven people or a network marketing company.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
every day every weekend right now we're like three four weeks sometimes internationally too like it's been crazy like for the last seven years my whole life was on the road for the last seven years and done it all from every type of event whether it's from people selling shampoos and skincare to people selling homes and insurance um
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich bin sicher, dass deine Zuschauer über Netzwerke-Marketing wissen. Ich habe in diesem Bereich viel gearbeitet. Ich habe viele Netzwerke-Marketing-Anbieter trainiert. Viele haben Teams von 3.000, 5.000, 20.000. Wenn Leute fragen, warum ich so viele hochwertige Produkte habe, verstehe ich meinen Kunden.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Wenn ich im Netzwerke-Marketing-Bereich bin, sind Netzwerke-Marketer verwendet, um $47.00 bis $197.00 pro Monat oder für ein Produkt zu zahlen. Für das gesamte Geschäft, ja. Das ist normalerweise schwierig. Es war toll. Weil ich in den Beginn mit dem Netzwerk-Marketing-Modell gearbeitet habe, um viele direkte Sales-Reps zu trainieren. Das ist auch, wo ich mit Door-to-Door begonnen habe.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Wir hatten auch einen Kompensation-Plan, also wusste ich das Spiel. Ich wusste das Spiel mit Recruiting-Freunden, ich wusste das Spiel mit Prospecting. Ich habe das Team-Building-Aspekt, ich verstehe die Leidenschaft, als ich jung war. Also habe ich verstanden, wie ich es lern. Aber auch gleichzeitig waren die Gruppen so groß, dass die Leute meine Promoter waren, anstatt Ads. Ja.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Like I would go look at my stats on social media. I'm like, oh, I'm doing exactly what my friend is. He's running $100,000 a month in ads. And I'm doing that right now for free on my Instagram. And it's crazy because sometimes a lady would be at a big event and she would post me on Instagram. And then the husband would be like, hey man, I run a real estate brokerage, right?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So I was going to very wide play of training. And a lot of network marketers move to, then they go sell real estate or whatever the case is, right? So, um, Ja, also das war so, wie ich meine Offer strukturiert habe, um die Publikation zu designen, die ich immer für die ersten fünf Jahre meiner Karriere und Training war. Ich musste es auf hohem Niveau strukturieren.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich hatte nie etwas, wo ich 50.000 bis 100.000 Dollar hatte, weil es nicht wert war, meine Energie und Aufmerksamkeit, richtig? Es würde einfach nicht verkaufen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Andy startet mit dem Auto und mit den E-Mail-Sales. Und er hat einen viel höheren Ticket-Audienz. Und deshalb sagten wir, was für eine perfekte Verbindung. Ich bringe Massen rein. Morgen gehen wir nach Columbia. Wir machen 6000 Leute in Columbia. Ich bin gewohnt, Stages jedes Wochenende zu machen, wo es 5.000 bis 10.000 Leute gibt.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Also ich habe gesagt, okay, ich habe 50 Prozent, okay, ja, 50 Prozent, dann wie Insurance-Events, Real-Estate-Events, gestern haben wir Solar-Events, Roofing-Events gemacht, richtig, aber ich habe gesagt, ich bringe es ein bisschen weit, du kannst es ein bisschen tief bringen, also es ist ein perfektes Event, du weißt, wie wir ein Stadion von 10.000 Leuten hatten, I would fill up there.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Fill up there. That's your game. You deal with it. Like when Jack was like, so we're going to have seats at 20,000. I'm like, oh. Steve's like, just shut your mouth and let them deal with that. And then you deal with all that. You know that game. You know how to get a lot, webinars, etc. So, yeah. Ja, ich fokussiere mich auf die Kraft.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Aber ja, der Grund, warum es so schwer auf Events ging, weil ich es so sah, als alle online begonnen haben, habe ich gesagt, manchmal ist jetzt das Online-Spiel unterstützt von dem Offline-Spiel. Also habe ich gesagt, mein gewinnender Weg wäre, wenn alle, wie ich alle alte Leute studiert habe, als ich alt war, wie Brian Tracy, Tom Hopkins, Zig Ziglar, richtig?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
In den letzten sechs Jahren habe ich mich nur auf High Ticket konzentriert in den letzten sechs Monaten, weil es so weit ist. Und jetzt haben wir viele High Ticket Kunden, die durchkommen. So cool.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, genau. Bis zum nächsten Mal. I have a friend sometimes that gets me a big event here and there, but 95% of my events are all self-booked, all reached out to through my team. So you do the event then and people start contacting you throughout the event, like come to my event.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Yeah, like when I, when I mean, exactly, and sometimes on a different scale, but when I mean I get an event from the last event, it's like, I've, like I've always just gotten either hit up at that event through networks and connections, just slowly building. I've, yeah, I've just never had an agency do any promotion. And I say, you know, Ich denke das wirklich.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich denke, wenn du das liebst, was du tust, denke ich, wenn du von dem Herzen sprichst, können Leute es fühlen. Und ich denke nicht, dass es eine echte Formulierung gibt, wenn Leute sagen, ich will ein Redner sein. Meine echte Antwort ist das. Ich sage, warte, stopp, für einen Sekunden.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I get it, it looks fun, you want to be a speaker, but it's almost the equivalent, those words are almost the equivalent of you coming up to me and saying, hey, I want to be a professional sports player, which industry should I pick? That's dangerous, because I've never seen myself, still today I still don't see myself as a speaker. I've been training sales since I was 14.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
You can't pull it away from me. If somebody says, don't think I'm not interested, F off, I'm dealing with the objection in two and a half seconds. It's just been in my DNA. I've been training on a certain subject and companies hire for that.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Companies hire you now more than ever, especially in the world that we're in, where everybody's a speaker, everybody's a trainer, everybody wants to be a coach. They hire you to solve a problem. So if they can't see on social media or something where it's like, this person's going to come in and solve a problem, it's going to be hard for you to be a trainer or a speaker.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I think the better question is like, Where can I solve a problem and become best at it? And then just show off online how good I am at solving that problem. And then, yes, the truth is like in the first three years of my career, I did all my own events, all my own tours and spoke for free everywhere and had five people in a room and just, you know, learned how to train.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And I became a good speaker because I spoke to nobody. And I became a good speaker because I spoke on live streams. I speak like I tell people, I'm like, well, I want to be a good speaker. How much do you speak? Why don't I have events? Well, there's a live stream app, but nobody's watching. That's the best time to practice. You know, like, yeah, exactly.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Like I speak, like I, I just, I talk like that's how you get good at sales. You sell. Yes. And then there's platforms and you learn from us. But, um, I, I, I just think like, how much do you speak? How do you get good at business? Do business. Yeah. You know, so I, uh, I still don't have like, the truth is I still don't have, um, Die Formel. Ich bin einfach großartig.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und ich habe gesagt, okay, wenn diese Leute so groß werden können, ohne soziale Medien, dann Wenn ich einfach das, was sie tun, weil ihre Leben auf der Straße war, Seminare verkaufen, was die Leute nicht wissen. Sie waren auf der Straße, verkaufen Seminare. Und ich denke, wie würden diese Leute eine Raum von 3000 Leuten packen? Zuerst muss ich die Formel herausfinden.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, ich sage das auch immer. Ich sage immer, warte nicht, erstelle die Bühne. Du musst deine Plattform erstellen. Und ich sage immer, fokussiere dich einfach darauf, zu werden. Ich bin ein Nerd am Ende des Tages. Ja, ich habe einen großen Mund. Ich liebe es, über Verkauf zu sprechen. Aber ich bin ein Geek über Verkauf. So wie ihr alle Geeks über Funnels und Verkauf auf der Bühne seid.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich bin ein Geek über Verkauf. Wie man jemanden die Hand schlägt und verkauft. Also habe ich immer gesagt, wie kann ich einfach das Beste werden? Und ich habe das wirklich immer in meinem Herzen gefühlt. Ich habe das seit ich 16 Jahre alt gesagt, aber du musst ein Mikrofon verdienen. Du musst ein Mikrofon verdienen. Ein Mikrofon wird verdient. Es ist nicht verdient, es wird verdient.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Du musst ein Mikrofon verdienen. Es gibt Macht, wenn man ein Mikrofon auf der Bühne hält. Und ich habe immer, seit ich 16, 17 Jahre alt war, ich habe diese Sales-Bücher studiert und dann mein eigenes Konzept gemacht. Und ich habe es mir immer gesagt.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und auch zu meinen Repräsentanten innerhalb meiner Organisation, als ich jung war, habe ich gesagt, oh, ich kann Sales besser trainieren als dieser Kerl. Ich kann es besser machen, aber ich kann es nicht noch tun. Weil die werden sagen, wer ist dieser Junge? Aber ich hatte immer in meinem Herzen, dass wenn ich der Beste bin, dann werden die Leute auf mich aufmerksam machen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Weil wenn sie es gemacht haben, was ist unsere Entschuldigung? Sie waren es mit direktem E-Mail und Referenzen. Und ich bin so, ich werde das Spiel meistern. Aber gleichzeitig kann ich diesen Prozess spüren, indem ich auf Städten gehe, die Vertrauen mit Leuten bilde, weil ich jung war, Russell. Ich habe Städte gestartet, als ich 24 war. Wie lange war das? Sieben Jahre ago. Ich bin 31 jetzt.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Wenn ich die Beste bin und 24-7 online promoviere, dann werden die Leute auf mich aufmerksam machen. Ich sagte, es gibt niemanden in der Welt, und ich glaube das wirklich, seit ich die Sales trainiert habe, dass es niemanden in der Welt gibt. Wenn du 50 Grads auf der Bühne liegst, Ich trainiere sie für 24 Stunden. Gib mir einen Burger und ich trainiere für 24 Stunden.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Gib mir irgendein Thema, irgendein Publikum. Es ist einfach, ich fokussiere mich nur darauf, am besten zu werden, auf Bildung und Training und nicht auf Menschen zu beibringen, dass es nur Wörter sind. Es ist die Verständnis, warum du die Wörter sagst. Also habe ich es nicht einfach so behandelt, als ob es nur Schule war, weil das ist, wie es die Leute nicht in der Schule gelernt haben.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Sie würden nur ein Test studieren und es vergessen. I would make sure if I left stages, people understood why they're saying what they're saying, because they would never forget it. If they just understood word tracks, they would forget it the next day. It's not implemented inside of it. So if when we're doing a training and whether it's in Romania last week, I said, wait, wait, stop.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Do you guys understand why I'm saying it? Do you understand why the script is written the way it's written? Because there's going to be a curveball inside of business. You've got to understand it rather than just know it word for word. So yeah, it's just becoming the best. It's just focus on becoming the best. That's it. And it's a good intention too.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
It's like you're intentionally saying, I don't want to think I deserve a mic. I am going to... Because when you say I deserve success, what you're really saying is like, I don't want to work for it. When you say, how do I earn it? It's your coach, your mentor. It's like, now you're saying to the universe, I want to work for it. Yeah, it's like, how do I earn this mic? Okay, now you want to work.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So... I never focused on the time. I always said, my time will come to do a big event. I'll just keep doing the small ones, keep going negative like you. All the events in the beginning were negative. And especially for me, because I didn't have your skill set, which was selling on stage. You had no way to make your money.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Everyone wants to jump to the end line and not willing to put in the work in the middle that no one sees. I was like, what are you doing? Like,
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Wir haben es vor 7-8 Jahren angefangen, aber es ist wirklich aufgewachsen in den letzten 2-3 Jahren. 5,3 Millionen. Du hast mich 3-mal aufgewachsen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Das ist meine einzige Plattform, auf der wir schwer gehen. Die Leute wissen das.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, ja, das ist es. Ja, ja, das ist es. Ja, und dann haben wir unser Buch, wenn es rauskommt, wahrscheinlich ein Monat später, was es ist, es ist einfach, du weißt, ich fühlte, dass Leute ein Buch brauchen, das modern ist, Richtung heute's Buyer, das schnellstmöglich ist.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und, und wiederum, wie zu denken, wie ein Lion, und zu wissen, dass du Geld machen willst, weil jetzt sind wir aufgewachsen, wow, du könntest Geld machen, also ist es gut, diese Hunger zu haben, aber auch, Being that calm, cool, collective person that can be like a lamb in front of people. So when you're selling, they're like, oh, I don't feel like I'm being sold something.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Also habe ich gesagt, ich werde den Vertrauen bauen, meinen Arsch auf die Bühne legen und dann alle diese Inhalte online posten, weil das unbewusste Gedanke, dass du vor anderen Menschen bist, dass die Leute online dir viel mehr vertrauen. Also habe ich das für die letzten sieben Jahre gemacht.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And that's the true art of it. I'm excited for the book to come out.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
How long did it take you to write it? Six years. I scrapped it like eight times. Good, you wrote a good book. Ja, meine Freunde sind so, ich mache das und bekomme diesen Ghostwriter. Ich bin so, nein, ich möchte, dass sie wissen, dass ich das geschrieben habe und dass es Sprechvermögen gibt und Grammatikvermögen gibt. Die AI hat mir mit Grammatik geholfen, aber ich werde nicht lachen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich habe keinen Ghostwriter, aber die AI hat mir diese Paragraphen von Grammatik geholfen. Das hat mir in den letzten sechs Monaten sehr geholfen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Let's just give everybody the game of sales.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ja, ich bin immer noch sehr handvoll mit meinen sozialen Medien. Ich bin sehr integriert mit meiner Gemeinschaft. Ich gehe jeden Tag live. Ich habe meine ganze Branche auf Live-Streams gebaut. Instagram ist deine Hauptplattform? Ja, Instagram. Ich habe Meerkat und Periscope gemacht und dann habe ich es genossen. Periscope ist mein Favorit.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Yeah, I enjoyed it and I said, wow, let's just shift over to Instagram. So I just started doing Instagram Lives and I would just beam in my audience on live streams and do rapid fire Q&As with them and that's how we built up the brand, right?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So then I would figure out who my audience is and still to today, like, even if we are doing keynotes, like, I'll still look at my keynotes and be like, okay, I want these clips and I'm very, I'm still in my social media. I haven't figured out a way to fully outsource my social media 150%. Yeah. How often, you said every day you're going live, is it the same time, set schedule? No.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Jetzt ist es sporadisch. Vorher trainierte ich meinen Publikum, dass ich live bei 1010 live gehe. Jetzt ist es einfach, wenn wir den Live-Buddy treffen können. Und manche Tage vergesse ich es natürlich, wenn wir reisen oder so. Aber ich versuche, sehr intim zu bleiben. Das war auch eine meiner gewinnenden Dinge. Ich würde immer schauen, was alle tun.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich muss genau das machen, was sie tun, vor allem die alten Timers und Spacen. Was ist eine weitere Sache, die ich mit ihnen machen kann? Das war einer von ihnen. Das waren Live-Streams. Ich bin gespannt.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Wenn du live auf Instagram klickst, wie viele Leute zeigen sich? Es sollte mehr sein. Ich meine, jetzt fliegt es zwischen 300 und 600. Aber wenn ich die gleiche Marke 2020 hätte, wären es 4.000 bis 5.000. Ich war gerade am Flughafen und habe Gary live gesehen. Und ich habe 130 Leute gesehen. So frustrierend.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und ich habe gesagt, wow, als Gary live war, waren es 3.000 bis 5.000 Leute in zwei Sekunden. Also, ja, es ist einfach interessant. Es ist immer verrückt, wenn du einen Button klickst und 500 Leute kommen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und das ist das, warum ich Content-Kreation liebe. Weil, hör mal, ich bin ein Redner. Ich lebe auf einem Stadion. Also, wenn ich Leuten sage, dass sie nicht Content posten wollen, sage ich, dass sie nicht verstehen, was ein Raum von 700 Leuten aussehen kann. Das ist ein großer Raum. Das ist ein gefülltes Raum. Ein Reel kann das in zwei Sekunden erreichen, richtig?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich versuche immer, das Kontrast zu machen. Ich sage, 5.000 Leute haben ein Reel gesehen. Ich sage, das ist ein volles Stadion. Wenn wir 5.000 Leute machen, ist das großartig. Richtig? Also, das ist das, warum ich das Online-Spiel liebe. Ich denke, es ist immer noch unglaublich. Obwohl die Analyse nicht mehr zu unserer Verfügung spielt. Ja.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
This is the Russell Brunson Show.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Was ist das, was du mit dem, was du verkaufst, gegen andere Leute? Ja, ich meine, ich habe, ich habe immer studiert. Ich habe seit 14 Jahren Verkauf studiert. Ich war ein Nerd bei Verkauf. Und ich habe immer die Sachen ausgewählt. Even little lines, I would always ask myself, I'm like, okay, it doesn't work, right? Because anything can look good on social media, anything can sound good in a book.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Buyers change, obviously, today's day and age. Obviously, you know that, you mastered the online game. This didn't exist 25 years ago, what you're doing right now.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
But I've always looked, I said, okay, the words now that are used from the books that used to be taught in 1980s, some of those people that train sales now, they're learning from a trainer that used to do sales in like 1960 and it just gets passed along. And A lot of the words bring up like objections that are almost like debris. Debris means like, it's like dust from the past.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So when somebody says, oh, I'm not interested in something like that, usually it's like that objection is like debris from the past of how they think things are done today. So like if I'm coming to sell somebody an opportunity and they're like, oh, but I don't do things like that, they might have the thought that that opportunity was
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
ist so gemacht, wie es vor 25 Jahren so war, Kandel zu verkaufen oder so. Also es ist wie ein Blut aus dem Vergangenen, viele von den Argumenten. Also wir haben ein Framework, es heißt NRS, es heißt No Resistance Sales. Und es ist im Grunde genommen, um die Resistenz innerhalb der Sales wegzunehmen. Also sagen wir zum Beispiel,
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
wenn wir sagen, dass es keine Resistenz gibt, wenn die Schultern immer hoch sind. Ich glaube, es gibt nur Buyer-State. Es gibt eine Buyer-State, in der es eine Resistenz gibt. Es gibt eine Buyer-State, in der jemand überrascht ist. Es gibt eine Buyer-State, in der jemand bereit ist. Ich habe nie geglaubt, dass man Buyer-Personen haben muss, in denen diese Person ein grüner, rube, roter Buyer ist.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ich war kein klügerer Kind, Ja, ich war einfach so, okay, welches Staat ist ein Buyer in? Die Mehrheit der Zeit sind sie immer resistent, etwas zu kaufen, richtig? Also habe ich gesagt, auch wenn es Argumente gibt oder was auch immer der Fall ist und die Schultern sind hoch, habe ich immer gesagt, okay, was kann Schultern fallen? I believe this. I was always in the closing mindset.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I don't believe, and especially being in direct sales, that, you know, I always heard fortune was in the follow-up. So I always questioned it. I said, fortune's in the follow-up, but I never want to do that. I don't want to follow, because the average sales stat is that you've got to follow up with somebody six to eight times in order to close a deal, right? So I said, I hate that.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
That was just me being young. I had so much ADD that I can't follow up with somebody, yeah, six to eight times. And I said, why has somebody never written out a line in a book? And I've read every single sales book that... Fortune, yes, is in the follow-up. I get it. But the true fortune is in the amount of attempts that you do on the first phone call. That's where the true fortune is.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And the real sales executive or the salesperson can attempt without the customer knowing it's an attempt. So you have to attempt. Like, why has nobody said, if you attempt five to eight times, maybe you only got to follow up one to two times.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
The problem with sales reps is it takes so long to close out a deal, whether it's a remote sales rep or whatever the case is, is because the rule of follow-up is you only follow up on... the true objection as to why somebody couldn't buy.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
The problem is, is when you don't attempt five to eight times, somebody's gonna have to slow this down, when you don't attempt five to eight times, you're now following up on something that might not be the true objection, because you haven't got down to the bare naked truth, and that's what extends follow-up for so long. Like, you might be following up on something that's not the true objection.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So now it takes... eight weeks or 12 weeks to close out a deal because you think it's about the husband and the wife. Oh, she needs to be with her husband and her wife, but they're speaking to the husband and wife when they get home. So I was always saying, okay, fortunes in the amount of attempts without the customer even knowing it's an attempt. That's where fortune's in.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
It's like how many times you can attempt without them thinking it's an attempt, right? Like I was doing a... A show with Andy, Elliot, a couple weeks ago, or like a month ago. And I said, when I started door-to-door sales, you know, it was, okay, attempt one. They would say, no, thank you, I'm not interested. And they would be like, okay, but I'm still not interested.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
My husband does something like that. Yeah, but we don't have the money. And by the third or fourth one, they're almost tossing the middle finger and be like, hey, get off my lawn, right? Und ich sagte, es war immer ein Versuch, ohne sie zu wissen, es war ein Versuch. Und ich habe diese Linie in den Verkaufsräumen. Ich sage, du denkst wie die Linie, aber du verkaufst wie der Lamm.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Danke, dass du mich hast, Mann. Ich fühle mich großartig. Außer, dass ich gerade vor diesem Episode meinen Handtuch genommen habe, wie ich gesagt habe, wenn ich hier fliege. Aber...
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Das bedeutet, du bist müde für die Kommissionen, aber in der heutigen Zeit, seit jeder so transaktional ist, musst du wie der Lamm verkaufen. Und das ist, weshalb Verkäufer damals groß waren, weil, wenn jemand ihnen eine Reaktion gab, waren sie alle Lamm. Wenn jemand unseren alten Verkäufer eine Reaktion gab, waren sie alle Lamm. Don't even worry about it. They were so calm.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
They had this calm attitude. You talk to salespeople back then that are like 75 now. They have this lamb-like attitude that even when they get an objection, they'll pay no mind to it. They don't take gasoline and pour it on. They don't take it and try to start a fire on that one objection when they say, I don't have the money. They don't make money the issue because they know that's not the issue.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Don't even worry about it. So what do you got going on for the holidays? It's like magic. Because usually they don't let's up the objections, so they don't pay attention on it. So I'd say, you know, on the third and fourth attempt, I, when I was saying they used to kick me off their lawn, I'd be like, all right, yeah, don't even worry about it.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
And I was young, so I could play like, you know, the pittiness card. I'd be like, and I would turn around just like the lamb and I would say, hey, by the way, just so I don't. Get fired from my job. I can't tell my manager that you guys didn't want to do something like that. It's not a good enough excuse.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
I have to give them a real reason so we can go back to the company to research and development so they can make our product amazing. I said, just so I can write it on the iPad, truly as to why you guys did it on board today, so I can take back to research and development so we can always make our product amazing. Was war der echte Grund, warum ihr nicht ein Produkt benötigt habt?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Nur damit ich es auf meinem iPad schreiben kann und es meinem Manager zurücknehmen kann, richtig? Was war der echte Grund? Oh, naja, du weißt. Und dann kommen sie wieder mit einem anderen Grund und mein Fuß ist wieder in der Tür. Und ich würde sagen, die Möglichkeit zu wissen, dass ein Kunde ausgehen kann, du kannst sie wieder reinbringen. Das ist der ganze Punkt der Sales.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Wie bei jedem Online-Objektion. Wenn ein Kunden, unsere Sache ist immer, wir verkaufen Ausländer, richtig? Weil wenn wir einen Ausländer verkaufen können, können wir ihn zurückholen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ob das Prospekten ist, ein Meeting zu booken, wenn ein Setter versucht, jemanden auf einen Telefon zu bekommen, ob es ein Instagram-DM ist, kann ich immer jemanden aufstehen lassen, wenn sie wissen, dass sie den Anruf verlassen können. Leute kommen nicht auf die Anrufe, weil sie fühlen, als ob sie etwas kaufen müssen.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
So the whole job in sales is if you want to get somebody to show up, make sure that in your prospecting message or if it's ads or whatever the case is, you guys are masters of this, make them feel like they don't got to buy something, do something or sell something to show up because the shoulders are down, right?
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Like a prospect's job, my thing is when you ask me, what do I do differently in sales is I teach people how people buy first and then sell second. If I could teach a salesperson how people buy, teaching sales is easy. So I always say a prospect's job, learn how prospects buy. They want to steal information, give it to them.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Und es ist verrückt, weil gerade bevor wir gesprochen haben, habe ich dir gerade gesagt, dass es mein erstes Mal in einem Monat oder zwei Monaten sein wird, etwas Großartiges für alle zu verkaufen. Und ich bin nicht gewohnt, das zu machen. Aber ich bin gewohnt, einen-zu-einem-Selling zu verkaufen, seit ich 14 Jahre alt war. Also ist es ein ganz anderes Spiel, denke ich.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Yeah, that's a good question. So, I mean, yeah, we train all sales, insurance sales, remote high ticket selling. That's how I start off. I have a high ticket sales agency. I built my business up before I went to train on the road. Right. When I seen the course space blew up, I said, oh, let's let's create a love matchmaking service. Closer with Course Creator, boom.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
We started a high-ticket sales agency back in 2016 in Toronto, Canada, in-house. We had a bunch of closers on the phone and everybody was doing remote sales, right? We were closing for other coaches. And when you think of states and frames, you think of report, right? Report...
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Was ist es eigentlich, wie wenn Rapport auf einem physischen Papier war, wenn ich es herausdrehen musste, weil wenn Leute sagen, oh, Rapport, du weißt, finde Punkte der Gemeinsamkeit mit Leuten. Ich sagte, okay, aber wie würde es sich ansehen, wenn Rapport auf einem Graph war, wie würde diese Konversation aussehen? Es wäre Customer Talks, du sprichst, Customer Talks, du sprichst.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Also Rapport ist ein Prozess von Engagement. Das ist das echte Rapport, richtig? Also wenn ich jemandem über den Telefon spreche und jemand sagt, ja. Okay, no way. And then you go in for the close. Well, you shoot yourself in the foot because you don't have a process of engagement. Like that's how report is supposed to be. You talk, I talk. It's like I was just on a plane an hour ago.
The Russell Brunson Show
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Ladies talking to me. I'm just like, yeah, no way. And I'm just tired. I'm like, yeah. I'm like. I would say one word and she would talk for 30 minutes. You're out of rapport as a salesperson. You know, if now she tried to sell me a water bottle, I'm not going to buy because there's no process engagement, but a bad sales rep would try to go sell the water bottle after, right?
The Russell Brunson Show
Introducing The Side Hustle Show
Hey, this is Russell. And really quick, I wanted to tell you guys about a really cool podcast I just found out about recently called The Side Hustle Show, which helps people make extra money by showcasing stories and ideas from regular people who've actually made it happen. Now, I got a whole list of some of the cool episodes they've done. These are awesome.
The Russell Brunson Show
Introducing The Side Hustle Show
Now, if you need help figuring out what episode to start on, you can answer a few short multiple choice questions at hustle.show, and it'll give you a personalized playlist of the episodes that'll be most relevant to you. So go subscribe to The Side Hustle Show right now.
The Russell Brunson Show
Introducing The Side Hustle Show
On average, make $3,000 to $4,000 a month.
The Russell Brunson Show
Introducing The Side Hustle Show
And so one of them is about a guy named Mike who earns thousands of dollars a month from his vending machine business. That's That's episode 619. Or Devin, who built a six-figure business playing video games with kids. That's episode 611. And a whole bunch more.
The Russell Brunson Show
Introducing The Side Hustle Show
So if any of you guys are looking for side hustles, way to make extra money, extra income, maybe you're growing your online business, but looking for other things you can do in the meantime to generate revenue, this podcast has got a whole bunch of really cool ones. I got others here I'm reading about. One is Claire. She turned $65 table into $35,000 in 15 months.
The Russell Brunson Show
Introducing The Side Hustle Show
That's episode five 92 or Lenny who started renting out mobility scooters and now earns $3,000 per month. That's episode five 64 or Emily who sold $250,000 worth of spreadsheet templates on Etsy. That's episode five 60 or Ryan who earns over a hundred thousand dollars a month designing websites for pressure washing companies. That's episode 550. So there's a couple ideas, a couple episodes.
The Russell Brunson Show
Introducing The Side Hustle Show
This is a really cool podcast. If you guys want to learn some side hustles you can model and you can do, make sure you listen to this podcast. What I love about the show is there's a huge variety of ideas. Everything from selling, as you saw, spreadsheets, reviewing Amazon products, washing windows, playing video games.
The Russell Brunson Show
Introducing The Side Hustle Show
No matter what interest or experience you have, I promise you're going to find inspiration on something that will work for you in the spare time that you have. Okay, this podcast is very light on theory and heavy on the tactics of how to actually make these side hustles work for you.
The Russell Brunson Show
Introducing The Side Hustle Show
And it's a fun entrepreneurship podcast that you can listen to with your family, with your kids, to give you guys ideas of ways to make extra money during your free time. Now, the Side Hustle Show is on Apple Podcasts, Spotify, or your favorite podcast app, or at sidehustlenation.com.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the podcast. Excited to be hanging out today with one of my newer friends, someone who really fascinates me. In fact, it's interesting. In my high-end, like, inner-circle Atlas programs, everyone comes back to the meetings, and it's fascinating because they all start sharing information, ideas from this guy.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef grade pots and pans, like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy. Now I'm not knocking the product. It just wasn't meant for me.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Um, but I want to start, um, um, I want to start initially just because a lot of people in my world, I think a lot of people obviously know who you are, but some may not like, how did you get into this whole world of marketing, consulting, uh, all that kind of stuff?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in. Thank you so much for having me. And here's the best part. LinkedIn will give you $100 credit on your next campaign, so you can see it in action. Just go to LinkedIn.com slash clicks.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is gonna see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help-wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing,
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now, with Indeed-sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. You may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Terms and conditions apply. Are you hiring? Indeed is all you need. I remember back when I was in college, I was first getting this game. There was a guy that had a membership site. And I still remember it was $97 a month, or sorry, $97 to join. And it was 20 bucks a month. And so I remember I went and I saved my money because 100 bucks is a lot of money for me back then.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I paid the 97, rolled the $20 a month. And I stayed on that membership for like four years because I knew if I canceled and I wanted to come back, I had to pay the 97 again. You know what I mean? And so it kept me so long. And it was just interesting, the psychology behind how it shifted things. But it sounds like you just keep them, you let them pause.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah. Yeah. People are more likely to come back. A lot of times in a coaching program, if you're in there for three months is not successful. You're leaving. You're not coming back versus what you've got now. Now it's like they've already prepaid for the first part. Like they still feel a part of it. Yeah. It's really cool.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I haven't paid in the last three months, yeah.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That's cool. So it's working really well. We like it. That's cool. Okay, so I want to, I'm going to ask you a question because I want people to see this and I'm going to go deeper on this topic. So the brochure for somebody to go and buy to learn more of the revolving pricing method, do you know the link or should I put it in the show notes or where can they go to go see this funnel?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then we'll talk about that funnel next.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So it's $3. Okay, so now I want to talk about that now. So before we started recording, you started telling me, I'm like, stop, I want to talk about this later. So this is not a free book funnel. This is like you said, it's more like a brochure, and you talked about this concept. Explain to us this concept of brochures, how you're using them.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I want to understand the whole psychology behind it all. It's really cool.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And as somebody who's a book hoarder of the old times, I literally have thousands and thousands of pamphlets from the early 1900s, late 1800s on all my favorite topics. And you're 100% right. They're really cool. They're small. They're usually very topic-based where it's like, I want to learn this one cool thing versus the book that's got like 12 chapters. It's like a hardcore chapter on one thing.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And, um, and that's like both like from the gospel standpoint, people are using them as tracks to get people in, but then also on the business side. And so, um, yes, I can confirm that's true because I collect them as well.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So was the revolving pricing method, was that the first pamphlet technically you guys, you did? Yeah. Do you have more of them right now or is that still the core one you're using? We have a lot of them.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Are you doing this all digital or are you doing physical or both?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Even if you just like three bucks for digital or five bucks for the physical or something like just to, you know.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
No, the Dan Kennedy business, we still have a physical print newsletter we do monthly and then Seekers of Success is all digital.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
free plus shipping book we put together. I was like, I want something that sits on someone's desk so that every day when they're at the computer, they see me. So our first physical book we did was called 108 Split Tests and just split test results. I'm like, that's the kind of book you leave on your desk to always like flip through and like as you're making stuff.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And I had people years later, like I see pictures of them like talking and you see it still sitting on their desk, you know? And I think the pamphlets is the same thing. Digital you forget about, but if it's physical, it's like, They're just stacking them up and they're going to keep seeing you. And every day I want them reminded like, oh, Russell, oh, Russell, you know? And so. Yeah.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Are you reviewing this injury like there's this back-end thing you want to sell, so you're creating a pamphlet on the front end that's going to create desire for that thing? Is that how everything is being created?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Thank you. Thank you.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And we had never actually met in person, and everyone's like, yeah, like... Everyone in my world of the high end also is in his high end programs, and there's this weird crossover. And so finally, like, I don't know, six or seven months ago, I told Eileen, I was like, Eileen, I need to meet Taylor Welch. I keep hearing about him. You guys talk about him.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Man, this has been fun. So I got three big takeaways for me and hopefully everyone for the episode, like revolving pricing method, looking at pricing structure. Number two, removing the pamphlets, topic-based, very simple front ends to bring people into the world.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And number three, looking at YouTube through a different lens of like, how do you find the different modalities or different things and layer them? And I'm sure with that too, it's interesting. Like we were kind of talking about this before, but it's like,
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
When you're doing that in YouTube, there's a section of your audience now who loves you more because it's like you're talking about, and there's a section who probably doesn't like you, but either way, they're both commenting more, which then feeds the algorithm and everything else starts happening, versus when you're just talking about a business principle, for example, and it's like, yeah, it's really good.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
No one's commenting, but no one's excited. Weaving in the second thing either brings in controversy, positive or negative, but either way, it's good for the algorithm, right?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Okay. Well, my next YouTube video, I'm going to spend some time and I'm going to, I'm going to bring in a second thing and see if I can, if I can have similar results, man, I'm excited to actually try that out. It'll be, it'll be fun. Well, awesome.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Okay. This is really fun. I appreciate you jumping on. So for those people, I think the first thing everyone should do is go get the Revolving Pricing pamphlet because they're going to first off get that, but they're also going to see the pamphlet funnel. And number two, then they shall go subscribe to YouTube channel. Is the YouTube channel just Taylor Welch? Is there a name on it?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yes. So there. Just in time. We'll put it in the show notes down below as well. But that's awesome. Yeah. So they have a chance to go through that process and see, I think, from a couple of things. Number one, like learning the model better is really cool. But number two, I think seeing your pamphlet funnels are really unique. It's funny because, like, I mean, you know, this –
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
in the consultant world, but a lot of people come to my world and they're like, I want to launch a book funnel. And then they spend two years trying to write a book, you know, or they have AI write a book. And it's like, this is such a more powerful, simple way to do something. And it's more topic based.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So it's easier for someone to say, yes, I want that or no, versus let me explain why you need these 19 chapters of whatever, right?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah, it's going to be awesome. Let's go. Well, thanks, Matt. I appreciate you. You're awesome. Anything else for my people where they should go to connect with you besides YouTube and the funnel?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Well, thank you, man. It was really fun at FHL to sit there and, you know, for those who know off camera before you got on stage, we sat and talked about religion stuff. And it was cool because you were asking about my beliefs that I asked about yours. And it's kind of fun to, to the first time hanging out. That's what we talked about. So I think it's really cool, man. I appreciate it. It's fun.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So love what you're doing. And thanks for hanging out, dude. I appreciate it. Cool, man.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Everyone's dropping his ideas and my ideas in the groups. And so we had a chance to meet Taylor. virtually for a little bit. And then at Funnel Hacking Live International, he had a chance to come out and speak. We had a chance to actually hang out for a little bit and a great time.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That's crazy. And what's cool about you, like the way your mind works, there's a lot of people get in this marketing world and they just like, they hear me talk about funnel hacking, like I'm just going to copy everybody. It's like, no, it's like funnel hacking helps you understand, like you said, like the rules and how things work.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then like growth comes from like breaking the rules and figuring out different ways and different angles and just thinking through things differently. And I think that's what most people don't get to. And that's why they never get to the next levels because they're not focusing on mastering the marketing of the thing. They're just trying to copy something to make money.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And I think what's cool about your mind that I really enjoy looking at from the outside is just how you take in ideas and principles and morph them into something new that's like... In fact, I want to lead... With one of the more interesting ones that I think it's the first thing I funnel hacked buying from you kind of going through the process.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But which again, it's taking a concept that was structured in a way and you broke it and changed it, right? So the revolving pricing method. This is one of the first things. I bought a $3, what do you call them, a pamphlet or a brochure?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
plus shipping pamphlet. But will you talk about just that concept because it's taking this like something that a lot of people are doing this and you looked at it from a different angle and it changed the whole industry. In fact, this is the very first time I started going deep is because like Brian and Brad came back to my inner circle and they're like, this is stuff Taylor's doing.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then Eileen's and everyone's talking about this revolving pricing method. I'm like, what are you guys talking about? So I'd love to kind of explain a little bit about what that is because it's just such a unique way to look at something that changes all the back end of your business after you do it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And now we're doing a podcast because he's got some really cool ideas that I'm excited to share with you guys and excited to hang out. So Taylor, how are you doing today, man?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah, you're never coming back. That was your... Exactly. No, it's a fact thing. After we kept talking, I started going and started... And it's funny because Eileen told me later, she's like, yeah, Taylor said that right now you're buying everything he's got. And I'm like, yeah, I'm funnel hacking everything he's doing.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
What's the... Is 15 grand up front, and what's the monthly...
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I want to understand how your mind works and what your ideas are and stuff like that. And so it was a very fun rabbit hole to go down and have a chance to meet you and actually talk with you, which is obviously made a lot of fun. So... Uh, I'm excited. Okay. So we got a million different directions we can go and we probably will go.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So I'm curious because I actually tried after going through, I tried to pitch it on a thing and it was a little hard for me to pitch because I'm like, there's this thing up front, then there's other thing. And for me, anyway, I'm curious how you pitch that either on the phone or an event or something like that. How do you structure that when you're actually explaining it? You know what I mean?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. Excited to be hanging out with you guys today. We just got back from Funnel Hacking Live, and I want to share with you guys a concept that I'm doing right now that a lot of people don't realize I'm doing, but it's the key.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They go through the whole process, and then at the end of it, then we push people into One Funnel Away. Boom, they come to One Funnel Away. $100, right? They go through that process, and inside there, boom, we pitch the $1,000 thing, and again, momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then for the end of that, we pitch them to Funnel Hacking Live, and we just keep that thing rolling, keep it rolling, like moving them up the value ladder. Step, step, step, step. Versus what most people do is they launch the thing, make some money, sit back, and then relax. and let momentum die, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Now, a good example, again, is I just got back from Funnel Hacking Live, and Funnel Hacking Live is our big event, this was Funnel Hacking Live 10, it's the last one, the last dance, and it was a big event, like our hard cost event were six and a half, seven million dollars, luckily ticket sales and sponsorships have paid for all of that, and the event, we had some offers, and the offers inside the room did amazing, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We made a lot of money from it, which is great, but For me, it's like, there's 5,000 people in the room. We made the offers, made some money, and then it just, it ends, right? And I'm here today, you know, the day after we get home, my voice is shot, and what am I doing? I'm capitalizing on momentum, right? Everyone's been talking about FHL.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
People are posting pictures, like, all sorts of things are happening now. Like, this is not where I want to go quiet. This is where most people go quiet, like, oh, I'm gonna take a break and take a week off. No, I am gonna take a couple days off. Tomorrow, I'm heading out with my wife. But prior to that, it's like, I need to set things in motion so the momentum does not stop. Okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Because the thing about it, if the rule of momentum is you're going to double your sales and 10x your profit, like right now, I'm doing, we did great, right? Imagine if I doubled the sales from Funnel Hacking Live, but this time I'm not going to pay the $6.5 million to run the FHL, right? Now it's all just profit. So even if I double the sales, I'll 10x my profit.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So this is where the actual money's made, right? As the dust is settling, this is where most people miss out. Okay? Because a lot of people who wanted to come to FHL, but they couldn't for whatever reason. They couldn't get a ticket. They couldn't travel.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And it's funny now because I fast forward 20 years later where it's like now it's what everybody does, every influencer, everything. And it's like now we're cool even though back then, you know, when you're the first person People always look down on you as the first, and it's just funny to me because we've been doing this so long.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
you know fill in the blank a lot of reasons and so now it's like how do we capitalize on that so for us we had multiple different offers that happened during the event the first was actually um an offer for a free uh a new free platform we just launched this is first time i've announced this publicly so um you guys are in the know i haven't done a big launch around this yet but we launched a really cool new platform called offer lab if you go to offerlab.com it's the coolest thing in the world it's a free platform you go sign up what you do is you can go add all your offers in there
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So you can add, you know, if you've got a book or a course or a physical product, whatever, you throw all your offers inside OfferLab. It doesn't matter what platform you use. If you're using ClickFunnels, if you're using Shopify, using one of our competitors, it doesn't matter. We integrate with everybody.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But you take it from those platforms, like in ClickFunnels, from Shopify, from GHL, wherever you want, and you click a button and it'll import your offers into OfferLab, right? And then you take your sales page and make a custom sales page inside. So everyone's got an offer and a sales page, right? And it builds out this whole marketplace of offers.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then any of us as like a promoter, you know, I'd say traditionally an affiliate, but it's different than an affiliate. You log into OfferLab, you see here's 10,000 offers eventually. Right now we got a couple hundred, but eventually the goal is to get 10,000 offers in there. You log in, you're like, I want to build a funnel. And you can literally build a funnel in like 10 seconds.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You're like, I want Russell's book. And I want this course. I want this back-end mastermind. And like, you literally click four buttons and you've got a funnel with four upsells built into it. And you can launch it. You can push social media. It's like the coolest thing in the world. So we launched that, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so we have 5,000 people in the room, 1,700 people signed up and created their OfferLobby account and submitted an offer, right? That's great. At 5,000, 1,700 did that, right? But we got 6 million people on our email list, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So now I'm taking the presentations where we explained OfferLab and working on a campaign where we're gonna roll that out to the entire ClickFunnels community and now that'll go to millions of people versus just 5,000 people, right? So the momentum on that offer will start growing and expanding, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
ClickFunnels, we just, we did a ClickFunnels State of the Union address which was showing all the cool new stuff in ClickFunnels, right? Which is insane. And then we bribed everyone to go get, in fact, Here's a secret link, guys, right? If you go to launchyoursass.com, S-A-A-S, launchyoursass.com, you'll see this special offer made for people at Fun Auction Live, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
To get them to create their ClickFunnels account, we literally give them the keys to a $40 million a year software company. They can run, they keep all the profit, they can white label the whole thing for free. when they become a ClickFunnels member at launchyoursass.com, which is crazy, right? So we launched that one. So now that's done.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But we learned some things from back in the day that no one nowadays knows about because you guys all have had it so nice and so easy just buying ads. And over time, ad costs have been going up, right? And your margins have been shrinking. And you don't know this one little secret that's keeping people like me having huge profits, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We're taking the footage of us teaching about it, creating a campaign. It will be going out on email lists here, going on social media, all pushing to that same offer to get more people now, right? Everyone at Facebook got an early mover's advantage. Now we're gonna push out to everybody else, okay? At the event, we make an offer for my coaching program. It's called Prime Mover Foundations.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so, again, we sold a lot of people at FHL, which is great. But now what we're going to do is we're going to be doing in two weeks from now or maybe three weeks from now, we're going to be doing an FHL encore. We're going to take not all the presentations, but... probably take two and a half days worth of presentations. We're going to put them together and do an FHL encore.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We're going to launch that. People will come in, they'll watch it, and then we'll have a chance to the people who watch it virtually. Again, they're not going to get all the sessions. They don't get Tony Robbins. They don't get a lot of the other things, but they'll get two-thirds of the sessions.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They'll go through that, and then we'll make the offer there as well, and then someone will sign up there, right? And again, it did great in front of 5,000 people, but I might get 10,000 people virtually who come to this event now who weren't able to come in person, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then I'm building this library backstage, and so I made an offer for a million dollars for anyone who wants to be part of this thing. And I had five people who signed up for the million-dollar offer, right? And you better bet that I'm gonna go and do one more push about that as well, right? And so I'm using the momentum of the event.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I'm looking at the things that we did and I'm taking the videos, the presentations from that event. We're taking, we'll be pushing online through YouTube videos, so other places like that, right? And that'll continue the momentum. And now the things that we did once will now live on in infamy as they continue to drive people into our offers, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so I'm using the momentum, capitalizing on it to keep things rolling, okay? All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle. But here's something that most people don't realize.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Public Wi-Fi is one of the biggest cybersecurity risks out there. Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer. With NordVPN, you get bank-level encryption that protects your data from prying eyes.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It works anywhere, in hotels, coffee shops, airports, even in co-working spaces. And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So again, this will double your sales, but it'll actually 10X your profits if you understand how to use it correctly. And it's understanding momentum and how momentum works after you launch a product, okay? And so back in the day, this is kind of the process and how we would do it, right? So we do a product launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this book, You are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. All right. Now, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
ClickFunnels is the number one funnel building platform on the planet, helping more first-time entrepreneurs to lead their nine-to-five and to launch their dream than any other company in the world. ClickFunnels was built for the dreamers and the doers. You can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And the way we would work is that we, again, we had to pay our affiliates to promote. And initially it was really easy. It was like, oh, we'll just do a 50-50 split. Like you promote something, you get half and I get half. And that's how the business started initially, right? So we started doing these launches. And so it's cool. You get 10 people to promote your product.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
ClickFunnels, because you're one funnel away from changing the world. Okay, now you got a chance to hear my ad read for my own ad. I'm going to jump into three steps now to have to start implementing this inside your business, okay? You guys ready for these? All right, start writing these down. If you're watching YouTube, post these down in the comments down below.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If you are listening on the podcast, grab a pad of paper, come walk you through what you need to do right now, okay? Step number one, this is the first key, okay? And this is a mindset shift. When you understand this, it'll make everything else easier. Step number one is look at your launch as a break-even funnel. Okay, what's a break-even funnel? I talk about these a lot, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
A break-even funnel, like my book funnels are break-even funnels, right? Somebody goes and they buy the book, free plus shipping, and then there's an audio book for the order form, there's an upsell and downsell, right? All the revenue I make through this funnel, the only goal of it is to break even, okay? Because again, it's the very first of my value ladder.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They're going to buy that, read the book, get a good experience, they're going to want to send up and buy the next thing, right? All the profit comes after the break-even funnel, okay? The break-even funnel is the key. So for you, it's understanding that your launch, your rollout, your thing you're doing is just a break-even funnel,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Okay, I don't care if you're doing a coordinated launch with 30 affiliates, everyone promoting, that's just a break-even funnel. Okay, so feel free to give away all the commission to affiliates. You don't even care, right? That money's not yours. You're gonna give to Zuckerberg if you're on Facebook. You're gonna do an email, send it to the emailers, your JV partners. Like, give that money away.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It is a break-even funnel to acquire a customer and bring them into your world and give them an amazing experience, right? And to create, like, to put them into heat, right? They become the buyer in heat, right? That's the very first thing. So step number one is look at your launch as a break-even funnel, okay? Okay.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Step number two, understanding that the real profit where you double your sales and you 10X your profitability is the launch within the launch, okay? Think about you just sold somebody information about something. Now, inside of that, you're going to come back and you're going to launch something specific. It could be like the week after, the day after. It might be in the middle of it.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You can plug it in wherever you want. But basically, it's like – in fact, I see a lot of people do this really successfully. They do the launch. It closes down. Then when the launch is over, they do a new member – like a welcome webinar, and they jump on that webinar, and then during that webinar, then they make a second offer.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In fact, this is one of the, I haven't told this publicly before, so this is actually one of the secrets on how we actually grew ClickFunnels initially. So you guys have heard me tell the stories how I was doing you know, three, four, five podcasts a week, or sorry, not podcasts, webinars a week, sometimes two or three a day.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They'd all make a bunch of sales. You pay them half the commissions. You keep the other half. But then what happened is then more launches start happening, right? This guy named Jeff Walker, you guys probably heard of him. He started talking about product launches. And then Frank Kern launched this thing called Mass Control, which is basically about how to do product launches.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
The way that I was able to do that consistently is I went and I saw, I found all the people who were launching products, right? So they do a big product launch, right? That was their break-even funnel. And then I'd message them, I'd say, this is the deal. I have a way to double your sales and 10X your profits by doing one thing on the back of your webinar. I'm like, what's that, Mike?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You're gonna do a new member welcome webinar, okay? And they said, how's it working? I'm like, you're gonna jump on. Everyone who buys your product, you're gonna welcome them on. You're gonna say, hey, thanks so much for buying. We're excited for you. Our team's working to get everything implemented for you. But right now, the next step, now that you got a product, is you need a funnel.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And this is, I brought my friend Russell, number one funnel building expert in the world to come tell you about this. Russell, you know, tell them about funnels. And I'd jump in, I would do my 90-minute webinar presentation about funnels, and I would sell them ClickFunnels, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It's the key to actually double your sales, but not only are you doubling your sales, you're actually 10X your profits by mastering this one thing. It's very simple. It's very powerful. It's very easy when you understand it, and that thing is called momentum, okay? This is where most marketers make a mistake.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So I was finding people who were buyers, they had just bought from a launch, they were at the peak of excitement, and then we would do a new member webinar right afterwards, which was basically welcoming them to the program and then introducing them to me and I would do the thing, right? So that's the other place you can do the launch within your launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So if you was looking at, okay, during my launch, my initial kickoff, I'm selling information. What do I have that's next here, the value ladder, right? Moving up from information to implementation, right? Do you have it done with you, done for you, a coaching program, something like that? That's usually the next tier.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So you're looking at what that thing is and then where does it make sense to kind of weave that in, right? Do you weave it in middle of the campaign, just to the buyers? Do you wait till the campaign closes and do it? The new member webinar after some people do it a week later, like it doesn't matter where, but it's just somewhere within there is you're doing the launch within the launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And that's where you will double your sales and 10 extra profits. Do not miss the step. Everyone misses the step. Okay. This is one of the big secrets I don't ever talk about. No one talks about this. Okay. You only know if you're in, if you've been doing this for as long as I have, right? Cause most people stop doing this. Um,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
when Facebook ads were cheap and they forgot about where the profit in the business actually comes from, okay? So that's step number two. So step number one, look at your launch as a break-even funnel. Step number two, again, remembering that the revenue comes to launch within the launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You're trying to figure out what is the launch you're gonna be doing that's the next tier in your value ladder, the next thing that they need. They have the information looking for the implementation. What is that version of the thing you can sell to them on page number two, or on this step number two, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then step number three is the last thing in momentum I try to do, right, is rolling them into continuity. So we have a lot of offers. We'll sell a high-ticket thing, right? We sell something for $10,000, okay? And after the campaign closes, then we roll them into a continuity program. Sometimes I continuity programs something like ClickFunnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And everyone's talking about product launches. And it was the thing. So everyone's doing product launches. What happened was it got harder and harder to get affiliates to actually promote your product because everyone's competing against each other, right? So then it's like, okay, well... we're going to have to create prizes. And so all of a sudden you start creating these prizes.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But sometimes it's not, sometimes it's like, Hey, this is $10,000 over here. Um, let's sell it for $500 a month now. And so anyone who didn't buy it, $10,000 rollbacks. Okay. This is $5,000 a month. Um, in perpetuity, like forever, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So it's not something that is the, so it's not a payment plan, but it's something where they're paying, they're paying a monthly fee to be able to access the same thing that someone would have bought lifetime access to, right? For $10,000. So you're rolling them in continuity. So you're taking this. Yeah. They always think about the world as a funnel, right? If it's huge funnel, you have,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
you know, whatever, 8 billion people in the world, then you got like 3 billion who are on Facebook, and then you've got from that, you know, 100 million who see your ads, and you get 10,000 who click on your ads, you get, you know, 5,000 who opt in, then you get, you know, 1,000 that get into your funnel, and you get 500 that buy from you, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So you should have the rest of this whole funnel, right? Everybody else. So it's like I'm gonna go now up a tier, so I have 100 people that bought, I'm gonna go up a tier, I got 500 people 500 people here and 1,000 people here. If those people didn't buy, I don't wanna lose this momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They came, they watched the webinar, they watched the challenge, they got into the momentum of the thing, right? And so you have that in there. Now it's like, how do I take that momentum and how do we take it and then plug it into the next thing, right? So hey, they couldn't afford this, but maybe they can afford this, okay? And that's how we start looking at these transitions.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so it's just understanding momentum, right? Understanding that if you look at funnels, there's a whole flow of people coming through, but only a certain amount makes it to the bottom of the funnel. Boom. So now after that money's come through, right? Then I go up a tier in the funnel and I look at those people. Okay, what can I offer them?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If they wouldn't be willing to buy this, what could they buy here? Is it a payment plan? Okay, is it rolling to a continuity version of the offer? Is it a completely different offer? Is it a course? Is it, you know, and I start going back up the value or back up the funnel and trying to find ways to monetize the people who didn't fall out the bottom. And this is the key, guys.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
This is the big secret. Does that make sense? Okay, so again, step number one, look at your launch as a break-even funnel. Step two, launch within your launch, figuring out where those buyers in heat are and then plugging them into the next tier of the value ladder.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And at first the prizes were really simple. Like, Oh, you're going to get, you know, we didn't have iPods back then, but you know, whatever the prizes were. And then prizes got more expensive. And eventually I remember one time I won a massage chair and later I won a role. I didn't win a Rolex twice. I lost twice. I took second place trying to fight for Rolex.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Step number three, start rolling people into continuity, into downsell offers, into other offers who didn't fall at the bottom of the funnel. Move up the funnel and roll them into the next program that may make more sense for them. And when that's done, when that momentum's done, then roll to the next thing. Again, if you look at our funnel, I just look at the last 60 days.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We did a big selling online challenge. We go to sellingonline.com and people register for that and they go through a three-day event with me. And in that event, we're like, hey, if you like this virtual event, you should be coming to Funnel Hacking Live. We push people that momentum into Funnel Hacking Live. Boom, Funnel Hacking Live happened. Now we're momentuming into the next thing.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It's just always about momentum. Success in this business is so much about that. You don't want to lose momentum. You have it happening. You just keep dumping into that and adding fuel to that fire because momentum is such a powerful thing. And when you lose it, it's hard to get back. So keep yourself in momentum. Keep your customers in momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Keep those buyers in heat as long as humanly possible because this can help make things so much easier. All right, now do you have a funnel but it's not converting? The problem 99.9% of the time is your funnel is good, but you suck at selling.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking a link in the description or go to sellingonline.com slash podcast. Okay, you guys, so that is the game plan. I hope that was helpful for you guys and understanding how to capitalize on momentum, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Understanding that you can 2X your sales and 10X your profits by understanding this one thing is how to master momentum. Rolling one launch to the next to the next and serving your customers at a higher level. I hope you guys enjoy this. Thanks so much for listening, and I'll see you guys on the next video or on the next podcast episode.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then after that, my staff actually bought me a Rolex, which was really cool. After that, then they started getting cars. People started giving away cars. Then the prices could get bigger and bigger and bigger, which takes the margin and chops it and chops it and chops it and chops it. For a long time, we would do these launches. We'd do a million-dollar launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Then half the money would go out to affiliates. Then two-thirds of that would go out to prizes to affiliates. You end up with a million-dollar launch. You walk home with $100,000. It was just this frustrating thing. Man, I have the liability and the risk of a million dollars in sales. but only $100,000 of profit that would come from me.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so we were always back then trying to think like, how do we maximize this, right? And this is where the whole school and train, like the school of thought of funnels actually came from, right? And it comes back to Dan Kennedy 101. Dan Kennedy always says, whoever can spend the most money to acquire customer wins, right? So what does that mean?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It means as well as advertising costs go up, you got to figure out other ways to monetize those audiences. So for us, that's where funnels came from, right? Upsells and downsells and cross-sells and all these things we started doing to increase sales how much money we were making for every single customer to come in.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so somewhere along the line, I don't remember who kind of figured it out, but this became the big secret, okay? It was called the launch within the launch, okay? So what happened is you do this big public launch to everybody, right? So you do this big launch, everybody would promote it, And again, you pay out 50% commission to affiliates.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You pay out next, you know, of the 50% left, you pay out, you know, 75% to prizes. You get your 25%, you know, and then you have your emergency fees and refunds. So like you make almost no money from that. So then afterwards, you immediately launch something right afterwards. And that's where the profit came from. Okay. In fact, you do this launch like inside the launch. So good example.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
One of the first times I did it, I had this course called micro continuity. Um, still in things I'm most proud of. It was like my first course like took off. Uh, it did, it did really well, but we launched initially and, um,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They spend all this time, this energy coming up with an idea and a product and putting the product together and launching it and they get some sales coming in. But typically what happens is during the actual launch part of your campaign, this is where you're buying ads and you're driving traffic and like it's the most expensive part, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We did launch, we put, I recorded the whole course in these little MP3 players, so the free plus shipping MP3 player offer, and then you could buy the course as an upsell and things like that, so it was kind of this really cool thing.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so we did this big launch, and back then we were paying affiliates 100% of the front end, and you know, 60, 70% of the back end, plus prizes, like, we made no money, but we did this launch, and it was converting, so we got a lot of affiliates, we got 20, 30 people to promote it, and so launched it doing a couple million dollars, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Like, it was really good, but again, all that money went away, and so, if you look at what the actual thing we were launching was this training and this education on how to do what's called a microcontinuity program.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But then towards the end of the launch, before it wrapped up, we did a special like, hey, how many of you guys would like, you're learning about microcontinuity, how do you guys like if I just pre-built a site for you? Like come on this webinar, I'm gonna tell you about it.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So they come on this webinar, and in there, I would do this webinar where I'd pre-built a microcontinuity site for them, and I sold them rights to it at, I can't remember, four or 500 bucks, something like that. And from there, we made like an extra million dollars, right? all the bottom line, all profit, all to me.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I didn't pay ads, affiliates, anything, it was just pure profit that came to me, right? So you think about this, like I went and, let's say it was a million dollar launch, a million dollar launch, I sold a million dollars of this secondary product happened inside the launch, right? And let's say the first one is a million dollars and I netted 100 grand, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Here I doubled my sales, because I went and I made two million dollars now, so I doubled my sales, but I 10x my profit, right? Because I only had $100,000 profit here, and then I made a million profit over here, so I more, I guess it's technically like 11x, right? But I more than 10x my actual profit. Okay. And that became the big secret.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So we started doing these launches within a launch, a launch within a launch. Okay. And then for me, it started becoming a launch within a launch within a launch. Like we were always rolling these things forward. Right. And the key was momentum. Okay. This is where a lot of people miss. Like if you look at when somebody comes into your world, they want to buy from you.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Have you guys ever heard of this analogy? It's called being a porcupine in heat. So, again, I don't know a lot about porcupines, but apparently when a porcupine is ready to mate – I've heard – again, I don't know. I should probably Google this ahead of time. But apparently porcupines, they only mate like one day a year or something like that.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so during that little window, when it's time for them to mate, they're going to go crazy and mate with like 20 different people, right? They're a porcupine in heat. We saw that. My kids and I, we had a chance to go to – We had a chance to go to Africa last year. And we get all the way to Africa. We go on safari. We drive out. And right when we drive out, I got my kids.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So all of a sudden done, you do the entire launch and then you're left with hardly any money because you spent all the money by giving it to Zuckerberg or to Google or, you know, whatever. And so I want to walk you through something we learned way back in the day. So when I got started, man, 25 years ago now. This is before we had Facebook or Instagram. In fact, it was before MySpace.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I got little Nora with me and all my other kids. We pull up this lion. And there's the male lion and the female lion. All of a sudden, within 30 seconds of pulling up, the big male lion mounts up on the female lion, does the thing for eight seconds, bites her neck, roars, and rolls off. And we're like... what just happened? My kids were like, what just happened? Right. I don't know.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And they're like, Oh, it's mating season that they, they made one week a year. And during that time, they'll make like 40, 50 times during the day or something crazy like that. And we just happened to pull up on the line where it's happening. And then for the next three days of our spar, we saw it hundreds of times.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
My kids are just like, that's how they learned about the birds and the bees in Africa. Right. Um, But it's the same concept, okay? A porcupine in heat, a lion in heat, whatever you want to call it, there's a window where they're excited, okay? So you think about this for your customers when they come in, there's a window they're excited, okay? And they're in heat right now.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Like they want all the information about this topic and then eventually it's going to wear off. I remember a good example I used to share to kind of explain this porcupine heat concept, okay? Uh, this is man over a decade ago, 15, 16 years ago. Um, I took my team bowling and I love bowling. Bowling is my third favorite sport, wrestling, jujitsu, bowling.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Like that's, there's a hierarchy of sports for me, right? So take my team bowling. We're bowling and I'm a pretty good bowler. Um, I can hold my own and uh, we're bowling and I beat almost everyone on my team except for one guy. Still remember his name, Mike Leverage. He beats me.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
at bowling and he would not only beat me he had to mock me the whole time he's just like and i remember getting back home that i was in so much pain right i was a porcupine he like i wanted to like i wanted to win so tonight i got online and i bought everything bowling like i could find about bowling dvds books a glove i bought new balls i bought like i bought everything i was a porcupine that little window of time everything that would help me become better bowler i bought them all like all the things right and i spent i don't know how many thousand a couple thousand bucks to
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
to make me a better bowler, right? Because I was a porcupine in heat. But then fast forward, a week later, when all this stuff started showing up to me, I was like, oh. And I was out of that pain. Like, I wasn't angry at losing anymore, but I still had all this stuff I had now acquired, all these new bowling balls and bowling things, right? And I had it all now. And... But I'd cooled off, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And I don't think I've ever bought a bowling thing since then. But during that window, like when there was enough pain, I became a porcupine. I became a bowler in heat, right? I wanted to buy everything so I could get better. And that's what's typically happening to your customers, right? If they see your ad and they click on it, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Or they hear someone talking about something, like either they're in pain or they're moving towards pleasure or something and they come towards your offer, right? They buy the offer, right? Like that's why funnels works so good because again, the person's hot right now. Like they're going to buy that. They're gonna buy it up. So I'm going to buy down.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So, but now like they're, they're trying to get everything. And what we think is happening is they're buying our stuff and then they're just sitting back and like, they're consuming our content, right? Like I bought Russell's book. If I'm going to just read his book, like I got everything I want. The reality is those, like if they're a porcupine, they want to learn funnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They're going to read.com secrets book. And then they're going to go and find out who else wrote a book on doc on funnels. They're going to buy the funnels and funnel software. Like within, within seven days, They're going to be buying everything related to this topic, and then they're going to be out of heat and kind of fades away, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So it's like in that window, the launch within the launch, while they're the most peak excitement is when you need to make them the second offer, right? Hey, funnel hackers, let me paint you a picture. You're running a business. Your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We were using Friendster back then. This is like the beginning of the internet marketing world, right? And we were trying to figure things out and we found it was hard to buy ads. You couldn't buy ads to just people's, you know, I mean, you could buy Google ads were kind of a thing at the time, but it wasn't like today where most people just buy Facebook ads, right? Buy YouTube, Instagram ads.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Remember, when it comes to hiring, Indeed is all that you need. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. And so that's kind of how these things start working.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And for me, I always think about, if you read Dotcom Seekers book, I talk about the concept of the value ladder, right? You're moving somebody up the value ladder. As you move, like... To explain this point, if someone comes into your world initially, they're going to come and they're going to test you. They're going to buy a book or a course or something from you.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If they receive value, they're naturally going to want more. Then they will send up looking for more value. Same thing in a relationship. When you run your very first date with your spouse or your girlfriend or boyfriend, whoever it is, your significant other, you run your very first date. Maybe on a date you had a good time. You're like, I got value from this person. I liked him.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I want to go on another date. right? You go on another date and then you experience that one. If you have a good time, they're like, I want to give this person a kiss. You give him a kiss, right? And you keep getting more and more, like you keep moving up that person's value ladder till eventually it's like you get married and you have kids.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then, you know, and that's kind of the goal of progression. And same thing is true with your customers, right? So for me, it's like, I like doing a launch that's tied to the info side of the business, right? The lower end of the value ladder. Cause they get that stuff, they get a good result. And I start moving them up. Like
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It was a different time. And so, the way we drove traffic back then primarily was through partnerships. We got to know other people who also had email lists and we do joint ventures where I promote them, they promote us and vice versa. That's kind of how this whole world and this whole industry was built. In fact, it's crazy.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
what's a done for you program or done with you or a licensing deal or something where it's like they're taking the information but now I'm selling them something that's more tangible, the application of the thing as opposed to the information about things. Does that make sense? It's not something I'm trying to look for. I'm doing this launch inside of launch, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Um, so that's kind of how we started making money back in the day. Right. And then also an ad started coming in for the first five or six years. Ads were cheap. It was amazing. Zuckerberg was not selfish and greedy. He just liked to let us all win. We all made a bunch of money. And then over time they got more expensive and got harder. And most people forgot about the launch of the launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They just did the launch and then they kept whatever it was like, Oh, Zuckerberg squeeze out my profits. I don't make much money. It's like, you guys, it's cause you forgot the lesson. The lesson is, right? You can 2X your sales and 10X your profits by mastering momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Taking this momentum, the buyers and heat, and offering them the next thing in the value ladder, next thing, and doing this over a very compressed period of time, okay? A couple examples of this, right? So, um, I knew I wanted to launch a course. This is my five or six years ago. Now I want to launch a course called one funnel way. You guys probably heard me talk about it before.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Uh, I think we had almost 200,000 people that took that course while it was, um, at its peak at a hundred bucks, a hundred bucks a piece. Right. And so instead of just like, here's the course, launch it. I was like, okay, I want to build up momentum and roll people into the course. Okay. So very first thing we did is, um, We did a summit. It was called 30 Days. It was at 30days.com.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And at 30days.com, it was this free summit. You're going to register for the free summit, right, where you're going to hear all these people talk about their 30-day plans, what they would do. But then after the register, on the next page, it's like, hey, thank you so much for registering for the summit. I want to invite you to the One Funnel Away Challenge, right? So I did this big –
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I did this big summit to get people's attention, excitement, get everyone promoting the summit, and it got people in there, right? And then the upsell was One Funnel Away, but then after the summit was finished, then everything we pushed now was rolling into the next offer, which was One Funnel Away, this $100 thing, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then we ended up getting five or six thousand people that very first month coming into it, right, on the backside of this event. Okay, and so that was the very first thing. And then, if you look at the momentum there, people went through one of my challenge, and inside the challenge, I pushed people into the Funnel Hacks webinars, pushed them into ClickFunnels, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So I'm taking this momentum from this free summit directly into this $100 challenge, directly into this $1,000 course, right? And so it's like the momentum leads. And so I spent a lot of money getting people into the summit. We paid affiliates a lot to get people in the summit, but then they joined, you know,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If you look, if you go back in time, you know, 20 some odd years ago when we first started playing this game, it started like, um, developing and figuring it out. Um, it was interesting like how most people thought that what we were doing was a scam. Like this whole thing's a scam, the whole business, the whole industry.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And we pay, we have sticky cookies, we pay people, affiliates throughout the funnel, but typically it's like 100% on the front end, 50% on the first tier, and then maybe 30% on the next tier. So we tier down the commissions as we tier up the price points, and that's where we start pulling out the margin. When we did the second One Funnel Away 2.0, I didn't just launch OFA 2.0, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Instead, what I did is I was like, I need a pre-challenge to get people excited to go into the paid challenge. We did a free challenge called Five Day Lead Challenge, right? It was a five-day challenge. It was free. This is the middle of the lockdowns. We do this big challenge. We promote it like crazy. Everybody comes in.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the podcast. And today I wanted to actually, I want to take you guys to Funnel Hacking Live. Are you cool with that? Funnel Hacking Live International, which we also nicknamed Funnel Hacking Live 9.5. It's between Funnel Hacking Live 9 and 10. We basically did a little mini virtual FHL, which was really cool.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
It wasn't mini, I guess. It was in a virtual studio that held about 300 people in rooms. All my inner circle members were in the room. And then we streamed it out to the masses. And so I think we had over 10,000 people that registered for it. But anyway, one of the presentations was my friend Taylor Welch.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
um taylor's someone who i have a lot of respect for uh you've probably seen uh you have another podcast episode with him went deep on some cool things and um but we thought it'd be fun to show you guys his fhl presentation it was very unique it was different and really powerful so with that said you guys are getting transported back in time to go hang out with taylor welch um at funnel hockey line nine and a half i hope you guys enjoy this presentation if you do let me know um and we'll see you guys all soon
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich denke, es war etwas, was ich nicht erwartet hätte. Und dann kommt das neue Jahr. Ein paar andere Dinge. Ich weiß nicht, ob ich es in dem Podcast-Episode gesprochen habe, aber letzten Dezember sind auch meine Twins 18 geworden. Ich weiß nicht über euch, aber... Du denkst immer, dass du mehr Zeit mit deinen Kindern hast. Ich liebe meine Kinder, sie sind großartig. Aber die Eltern sind hart.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich weiß nicht, ob ihr Eltern seid, aber es ist hart. Es ist so verrückt. Du hattest eine Funnel Hockey Live und ich spreche. Und alles, was ich sage, wird von den Leuten gesagt. Das ist so klug, du bist der Größte. Aber mit deinen Kindern ist es nicht so. Du versuchst, deinen Kindern alles zu geben und es ist eine ganz andere Erfahrung. Es ist hart.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich versuche, meinen Kindern das Beste zu geben. Ich weiß nicht, wie ihr euch fühlt. Als Vater habe ich immer dieses Gefühl, es ist nicht komplett wahr, aber in meinem Kopf ist es so, dass es keinen Wert gibt als Vater. Das ist nicht wahr, es gibt Wert. Aber es ist so, dass du nichts bekommst. Du bekommst nicht bezahlt für es. Du bekommst nichts.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Sie sagen nicht, dass sie dich lieben, wenn sie älter werden. Alles, was du tust, ist, um sie zu helfen. Und dann sind sie wütend. Sie wollen rebellieren. Ich bekomme nicht bezahlt. Ich mache das, weil ich dich liebe. Das ist der einzige Grund. Und es ist so hart. Am letzten Dezember sind meine Twins 18 geworden. Und es war schwer, weil...
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Einer meiner Söhne, der 18 Jahre alt war, hatte eine Geburtstagsparty für ihn. Er ging an der Nacht raus und kam nicht wieder nach Hause. Und er hat sich im Grunde gewechselt. Und das war nicht etwas, was wir vorbereitet oder bereit waren. Wir wussten nicht, was passiert ist. Und die Transition für Monate war brutal. Auf mich und auf Colette, nicht zu wissen, was passiert ist.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und warum er nicht nach Hause gekommen ist. Und wo er sogar bleibt. Und ich weiß nicht. Es war mental... Es war mental sehr schwer. Also, die Eltern sind schwer. Also, diejenigen, die noch keine Teenager haben, werden es herausfinden. Es ist ein anderes Spiel. Aber das war wirklich, ich weiß nicht, das war wirklich schwer. Okay, Funnel Hackers, lasst uns ein bisschen Spaß haben.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Einer der schwersten Teile von B2B-Marketing ist nicht die Aufmerksamkeit. Es ist die richtige Aufmerksamkeit. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Everything, you know, at the time I built my company up to about 100 employees and everything had fallen apart. It was collapsing. Everything was collapsing. I had to let go like, like, Ich hatte 90 Leute am Tag. Ich war in einem kleinen Büro. Ich war traurig und traurig. Meine Träume haben sich zerbrochen. Ich dachte, ich verliere. Ich hatte einen wunderschönen Zugang.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority. Literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. Das ist linkedin.com. Terms and conditions apply. Only on LinkedIn Ads. What's up, everybody? Russell Brunson here.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And your brain is like, wait, are we really going to do this? Untertitelung aufgrund der Audioqualität nicht möglich. These are moments of panic and pivot and hustle and breakthrough. Every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
But instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Dann kam Januar und ich habe es nicht öffentlich darüber gesprochen, aber es war eigentlich ein Jahr vor diesem Wochenende, also hatten wir, ich will nicht zu tief in die Details hinein kommen, aber wir hatten einen Schreck mit unserem einen Sohn, der ausgewandert wurde, wir hatten einen Schreck, es war eine Freitagnacht und
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Anyway, we were out till 2 or 3 in the morning trying to find him and all sorts of... Anyway, that's as far as I'll go. Then I came home, went to bed and then the next morning I woke up at 6 a.m. for a wrestling tournament. I took my son to it. And for me, wrestling is my happy place. You guys know that. Ich weiß nicht. Nichts bringt mir mehr Glück als Wrestling.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich gehe in dieses Wrestling-Tournament und schaue Bowen. Es ist das Senior-Jahr. Wir haben so hart gearbeitet. Wir haben jeden Sommer gearbeitet. Ich, ihn und sein Wrestler-Partner haben versucht, Dinge zu verbessern und besser zu werden. Er war so gut und so gespannt. Wir sind in diesem Wrestling-Tournament. Normalerweise sitzen die Coachs auf der Mathe zurück.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Aber für einen Grund war der Gym klein. Alle waren auf der Spitze. Ich sitze direkt auf dem Mat und mein Sohn kämpft. Und ich habe etwas Blödes gemacht. Der Junge, der kämpft, hat einen Halt auf meinen Sohn gelegt, den er nicht haben sollte. Der Trainer war sehr langweilig, um darauf zu reagieren.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Manche von euch haben das schon erlebt. Ich nenne es jetzt die Kontribution. Okay, ich habe das Wort von Alex Scharfen, aber es ist eine Kontribution genannt, in der ich mir fühlte, dass ich anfangen sollte, Podcasts zu machen. Ich dachte mir, das ist der schlechteste Zeitpunkt, um zu starten.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich weiß nicht, ich nenne es Lack des Schlafens, ich nenne es Stress, ich nenne es Angst, ich nenne es dumm zu sein. Ein Mio. verschiedene Dinge. Ich bin rausgekommen und habe versucht, mein Sohn wegzuholen. Ich wurde im Wettbewerb geschlagen, und das sollte ich auch. Ich war falsch da, ich hätte es nicht getan. Und ich dachte, das war es. Ich weiß nicht. Normalerweise wäre das das, was es ist.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Dieses Kind von Sachen passiert oft in Wrestling. Es ist nicht etwas, das... Ich weiß nicht. Und jemand hat mich auf ein Video gefangen. Und weil ich, wer ich bin, bin, haben sie es gepostet und mich getaggt und alle getaggt. Und das Video ging viral. Und ich weiß nicht, ob ihr jemals die Chance habt, sich vor...
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Millions of people and have them all take shots at you without you having to really say anything back. Man, it is brutal. It's crazy, because we went to the family, apologized, made it right. Everything was fine. And then the jury of public opinion, I don't know, it was called Judge, Jury, Executioner of the World. Yeah, for the next, I don't know, six weeks.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I would say conservatively, I probably got... Ich weiß nicht, 3.000 bis 4.000 Todesbedrohungen. Ich habe Leute... Es war wie nichts, was ich jemals erlebt habe. Es ist eines der Dinge, die in der normalen Welt geschehen würden. Es wäre nicht so wichtig gewesen, weil es die News gemacht hat. Ich bin auf dem Joe Rogan Show gekommen. Ja, ich habe Rogan gemacht.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich weiß nicht, aber es war einfach so, dass sie mich als Trainer verletzt haben. Sie haben mich nicht mehr gesehen, dass mein Sohn jemals wieder kämpft. Sie haben mich nicht mehr in Praktiken geholt. Sie haben mich nicht mehr in ein Rettungsmatch für zwei Jahre gesehen. Ich kann nie coachen. Ich habe wirklich das Ding genommen, das mir am wichtigsten war. Das war hart, Mann. I don't know.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And again, it sucks because it was a mistake. I messed up 100%. Man, I would say conservatively it probably cost me a couple million dollars. It cost me a lot of... Anyway, it was tough. It was tough to see how people who I thought were friends jump up and
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Meine Firma fängt an zu verlieren, alles fällt ab, aber es war so, dass ich anfangen musste, diese Reise zu dokumentieren. Und so, äh, an dieser Zeit, wo ich von diesem großen, riesigen, wie 20.000 Quadratmetern Büro nach so einem 2.000 Quadratmetern Büro, von 100 Mitarbeitern nach so vier oder fünf, die ich noch verdienen kann.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Leute, deine Feinde fühlen, dass es Weihnachten ist und sie wollen, dass Leute, die es nur für Clickbait nutzen, so viele Schüsse wie möglich nehmen. Es war schwer für mich, für meine Familie, für jeden. Ich wusste es nicht. Es war... Mann. Also, das war mein Januar. Ja, also, ich weiß es nicht. Aber ja, das war brutal. Und dann war es so, dass der Rest der Jahre immer noch passiert ist.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wir hatten Probleme mit Click-Fonts, Probleme mit Mitarbeitern. Man, alles, was jemals falsch gehen könnte, ist immer noch passiert. Es wurde immer wieder geschlagen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
towards the end of the year we decided to take um look our company our company's got a lot of stuff right we got click funnels we got the training we got everything coaching programs that was one company we decided to separate them as two different companies and so we spent a lot of time doing that um which officially got done december 31st january 1st we're running as two companies as prime mover which is the info coaching side of the business and click funnels which is the software side of the business but um there's a lot of
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
A lot of things along the way. Anyway, it's... It was a tough year. And I'm sure a lot of you guys had similar things. In fact, it was like month after month. It's like, I don't know how... This thing would happen. The next thing would happen. It was just like... Anyway, just a lot.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And it's funny because like, I mean, you guys, if you follow me at all, you know our mantra inside ClickFunnels, you're one funnel away, you're one funnel away. You know, we launched a ton of funnels. I was like, I need funnels to increase coaching sales, to increase ClickFunnels trials, to increase revenue so we don't have to let people go.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And there were a couple of times we had to do layoffs this year, like things like that. And we're just trying and trying and trying. And it's crazy as we got closer and closer at the end of the year. And again, I One funnel away, man. I said that for a long time. It's been our mantra.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und ich hatte einen Vier-Minuten-Dreh von meinem Haus bis zum Büro jeden Tag. Die meisten Tage habe ich mein Handy aufgeschraubt und ein Podcast-Episode gedreht. Es hieß Mark in Your Car. Wir sprachen darüber, was wir lernen, was wir probieren, was wir testen. Das war so, wie ich es eröffnet habe. Ich habe es rausgelegt. Ich wusste nicht, ob die Leute es hören oder nicht.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And if you look at how many different funnels we rolled out over the last year, but then towards the end of the year, we launched, after we were splitting the company info side, I was like, hey, how do we sustain info product side, the coaching side? We need something. And so we sat down and said, okay, we need to build something. We sat down and we built a funnel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And you've probably seen the funnel. It's sellingonline.com. And it's a three-day event. And we launched that. Und dieses Event, dieses Angebot, das Backend-Coaching, alles hat alles geändert für uns. Es hat mir das Gefühl gegeben, okay, es funktioniert wieder. Vielen Dank. Okay, wir haben ein Angebot. Wir haben etwas, das wir erhöhen können. Wir haben etwas, das wir wachsen können.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es war wie die Brücke von allem, das sich zerstört hat. Und dann war es so, ein Funnel weg, ein Funnel weg. Es war nicht das eine, es war nicht das eine, es war nicht das eine, es war nicht das eine. Und dann war es so, boom, wir haben einen. Das ist der eine. Es ist der höchste Konverter-Funnel, den wir seit sechs, sieben Jahren hatten. Und das war das Selling Online Funnel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und dann war es so, okay, jetzt ist das Infoprodukt-Side passiert, aber das Clickfunnel-Side, wir verlieren immer noch Mitglieder und die Dinge schrinken. Wie können wir das retten? Und es war so, probieren wir ein anderes Funnel. Wir haben dieses Funnel und dieses Funnel gemacht. Und am selben Tag, boom, boom, boom, boom, boom.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und auch während des Weihnachtsgeschehens, boom, haben wir einen gehalten, den Last Secret. Ihr seht wahrscheinlich den LastSecret.com. Wir haben ihn gehalten und es war so, boom. That was the funnel that we can grow, we can scale. And so by the end of the year, it was like, oh my gosh, the two sides of the business.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
We had two funnels that are scalable, growing funnels that we can spend a million dollars a month on to grow the companies, both companies individually. It was just like, oh, anyway. I think a lot of that comes back to like, Ich weiß nicht, in einem Jahr, in einem Jahr von dem es brutal war, war es wie einiges von beten und einiges von einfach auf den Ball gehen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Versuch das mal, versuch das mal, versuch das mal.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich denke, viele Male, um, weißt du, wenn, wenn die Dinge hart werden, werden wir einfach aufhören und sagen, oh, ich werde nicht, ich werde, ähm, ich werde nur, ich werde aufhören, ich werde, und es ist wie, wir hatten nicht die Möglichkeit, ich konnte einfach aufhören, wie, ich habe, weißt du, hunderten von Mitarbeitern, es ist wie, ich muss versuchen, ich muss versuchen, ich muss versuchen, ich muss aufhören, ich muss aufhören, ich muss aufhören, ich muss aufhören, ich muss aufhören, ich muss aufhören,
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und dann, wie gut es fühlt, wenn du etwas schaffst und dein Team hinter dir reist. Es ist einfach so, oh mein Gott, wir haben etwas, das unsere Kunden auf so einem tiefen Niveau servieren wird, als wir es jemals gedacht hätten. Und dann ist es auch etwas, über das unser Team gefeuert wird. Alle, die Mitarbeiter, die Staff, die Team. Und...
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich erinnere mich an das Selling-a-Line-Event, als wir fertig waren und Miles, der unser Event leistet, kam. Er war so überrascht, ich hatte zum ersten Mal das Konzept des Primemovers und dieses Ding. Und er war so, ich bin ein Primemover für immer. Er war so überrascht und alle anderen waren hinter uns. Es fühlt sich so an, als wären wir wieder da.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und das letzte Geheimnis auch, wir probierten verschiedene Versionen, verschiedene Dinge. Und wie bekommen wir Tests zurück, wie es früher war? Wie bekommen wir all diese Sachen? Und dann, boom, hat das einen geschlagen. Und es war so, oh. Thank heavens. So, I don't know. There's something about that. You guys are just keeping showing up and trying and trying and trying.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich habe es rausgelegt und es promotiert. Ich hoffe auf das Beste. und ich wusste nicht, wie lange es dauerte, bis wir herausgefunden haben, wie man Analytics aufhören kann, um zu sehen, wie viele Leute es downloaden.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Despite all of the challenges and all the pain. So, that was the end of last year. Finally, we had two funnels that were just like... Jetzt haben wir die beiden Seiten unserer Firma, wir können sie wachsen, wir können sie reduzieren und wir haben die Ammunition, die wir brauchen, was wirklich spannend ist. Und das bringt mich heute dazu. Also eigentlich morgen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Also morgen, ich habe euch gesagt, dass ich zwei Jungs habe. Einer meiner Söhne ist ein Jahr hergegangen an seinem Geburtstag und er lebt jetzt weg und er tut es gut. Er hat einen Job, er hat es. Also, du weißt, ein Jahr später, es ist wie, nachdem du die ersten drei oder vier Monate verpasst hast, es ist wie, I was not prepared for this. How does this work?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
How do you navigate the emotional and the physical and all the things, right? He's doing great now and thriving. And it's been interesting and fun watching him take that step into the real world. And now my other son is going on a mission. In fact, tomorrow we are driving him to Utah to the Missionary Training Center. We're going to drop him off and he'll be gone for two years.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And so my family life is changing. It's so weird. But also it's like... We're more prepared now and it's better. So anyway, that's the year for me coming up to now. So like I said, the last four years, as you've seen, have been brutal at the same time. Now, right now, we are on the, I don't know, the precipice of like so many great things.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und ich erinnere mich an die Zeit, als wir es endlich aufhören konnten, war ich so, wow, ich bin froh, dass ich nicht wusste, wie wenige Leute anwesend waren an der Zeit, weil ich es wahrscheinlich nicht so viel Zeit investiert hätte. Ich habe es wahrscheinlich drei Mal pro Woche gemacht. für, ich weiß nicht, drei oder vier Jahre. Ich weiß nicht, vier oder fünf Jahre.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Like ClickFunnels, we're not calling it ClickFunnels 2.0, but new ClickFunnels. We have like two or three really cool things happening this month before Funnel Hacking Live. You guys will see. Ah, ich wollte es dir so gut erzählen, aber ich kann es nicht. Du wirst es bald sehen. Aber einfach neue Dinge, die da rauskommen, sind so aufregend. Und die Plattform ist jetzt verrückt.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es ist stabil, es ist großartig. Der Editor ist zweitgültig. Ich bin so stolz auf das, was ClickFunnels ist geworden. Es hat uns gedauert länger, um da zu kommen, als wir es wollten. Und ich verabschiede mich dafür. Aber man, wo es jetzt ist, ist verrückt. Wir haben Leute in Schwärmen, die zurückkommen und sagen, So fed up with all the crappy other solutions. We miss the Funnel Builder.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
We miss this. ClickFunnels is today the greatest Funnel Builder on the planet. Hands down. There's nothing that comes close to it. The page load speeds faster. The features, the simplicity. It is insane. There's nothing better than that. That is true and I'm proud of it. With that foundation, growing again is so exciting.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, also mit dem gesagt, sorry, es gibt einen langen Einfluss zu den Dingen, die ich eigentlich darüber sprechen und euch auf diesem Podcast erzählen wollte, aber ich wollte euch ein bisschen Hintergrund geben, warum ich den Russell Brunson Show nenne, warum wir Dinge wie das letzte Jahr machen und jetzt ist es so, okay, wir sind Anfang des Jahres, was sind die Dinge, die wir tun werden, um die Welt zu überwinden, richtig?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich will meine Welt überwinden, ich will, dass ihr eure Welt und eure Unternehmen überwinden. Und so habe ich sechs Dinge zu konzentrieren, die die Schlüssel sind. Einiges kommt zurück zu den grundlegenden, grundlegenden Dingen, die von der Clickfunnels-Welt, von Russell Brunson, von den Experten von .com, von Traffic-Secrets-Büchern, das Refocusing.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und es ist lustig, weil für mich ist es so, dass das, worauf ich mich fokussiere, und so für... Normalerweise, wenn ich mich refokussiere, ist es so, dass die meisten von den Leuten, die mich folgen, sagen, ich fokussiere auch auf die gleichen Dinge. Und so... I hope this helps serve you guys and stuff to focus on first, okay? Thing number one, get your hand notes out, write them down.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Thing number one is focusing on creating a break-even funnel for your business, okay? What is a break-even funnel? A break-even funnel is a funnel that I can spend a million dollars a month in ads and I get a million dollars back during the point of sale, during the sign-up process, right? Es ist das Wichtigste. Es ist das, was dir die Möglichkeit gibt, deine Firma zu bewältigen und zu wachsen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Für mich war online verkaufen das erste Mal. Mein ganzer Ziel war, dass ich einen Funnel bekomme, auf dem wir viel Geld sparen können, um wieder Leads zu bekommen. Also versuchen wir Funnel nach Funnel nach Funnel, wie dieses Funnel, dieses Funnel, dieses Funnel, dieses Funnel. Und endlich... For us it was sellingonline.com. That funnel became the breakeven funnel, okay? It's a three-day event.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
It's $100 to get a ticket. If you guys haven't seen it yet, I highly recommend going funnel hacking. It's one of the highest converting funnels of all time. And it's working. And you should also go through the event anyway, because it's a three-day event. I'll teach you how to actually sell more. So sellingonline.com, right? But it's a breakeven funnel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, right now, my goal, in fact, my entire goal, we have one of our guys in our inner circle, in my Atlas program, he spends $150,000 a day in ads. So I built this funnel with that goal. I need a funnel I can spend $150,000 a day in ads. We're not there yet.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich weiß nicht, wie lange es dauert. In der Tat, es war einfach lustig, zurückzusehen und diese Videos zu lesen. Denn in diesen Videos, ich erinnere mich an ein Video, in dem ich sagte, du musst ein Moron sein, um mehr als 10 Millionen Dollar zu verdienen. Warum würdest du das überhaupt wollen? Das ist so dumm, um das zu machen. Das ist jetzt einfach lustig.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
We are at a spot where we're spending probably $50,000 to $60,000 a day in ads and trying to get that to the spot where we can consistently get to $100,000 a day in ads and beyond. But if you can spend $100,000 a day profitably in ads, what does that do for the rest of your business? Es explodiert. Denk an die neuen Leads, wie viel neues Blut in dein Business kommt, jeden Tag.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Denk an, wie viele Leute in deinem Backend-Coaching-Programm kaufen. Jetzt hast du diese neuen Leads, du kannst alles in deinem Ökosystem kaufen. Das Wichtigste ist das Break-Even-Funnel. Also für die Info-Produkt-Seite des Businesses, die wir Primemover nennen, Das war das Wichtigste. SellingOnline wurde der Funnel. Jetzt können wir den Geld jeden Tag verdienen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Das Zweite war, ich brauche einen Break-Even-Funnel in der Klick-Funnels-Business. Wir hatten das schon seit Jahren. Aber in den letzten ein, zwei Jahren hatten wir keinen Break-Even-Funnel. Initial war es nur ein Funnel-Hacks-Webinar. Ihr kennt die Geschichte. Ich habe das Webinar 70, 80 Mal live gemacht. Dann haben wir das Evergreen-Transit und das haben wir seit Jahren gemacht.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Das war der Funnel. Der Offer, der Webinar, was auch immer, ist kein Profit mehr. Dann war der One-Funnel-Way-Challenge nicht We had the year first funnel challenge. That one ran profitably for like two years. Maybe a year, year and a half. bevor es nicht mehr funktioniert hat. Ich dachte, wir brauchen ein Funnel, wir brauchen ein Funnel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Also wiederum, wir haben verschiedene Dinge versucht, und dann hat sich TheLastSeeker.com eröffnet. Und wenn ihr folgt dem Linchpin-Modell, es modelliert das Linchpin-Business-Modell zu einem Tee. Und wenn ihr es sehen wollt, TheLastSeeker.com, da könnt ihr es schauen. Sie registrieren sich für ein Live-Event. Dann gibt es die Thank-You-Page Mifki, die Klickfunnels-Trials geben.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und dann machen wir ein Event, wo wir eine ganze Menge von 40-Millionen-Dollar-Software-Kompanien freileben, wenn sie Klickfunnels-Accounts haben. Das ist verrückt. Wir haben es am Black Friday geöffnet. Es war verrückt. Wahrscheinlich der höchste Konverter, den ich jemals gemacht habe. Und diese Woche rollen wir es als Live-Evergreen aus. Boom, number one, break even funnel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich erinnere mich an diese Idee, an das Thema Clickfunnels, als wir es entwickelten und designten. Es ging von der Verletzung unserer Firma zu dieser Reise, uns Clickfunnels zu lancieren. und in die Welt zu gehen. Der Marketing in Your Car Podcast war eine wirklich coole Reise. Von einem Geschäftsverlust bis zum Launching von ClickFunnels. Es war so eine coole Sache.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, if I was going to create a new business, in fact, a good example of secrets of success is the side business I have, right? My number one focus post FHL is to get a break even funnel in that business. And so I'm going to try two or three to get one that's like, boom, this is the one that can scale. Same thing with magnetic marketing, Dan Kenny's business.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Like my number one focus post FHL is getting a break even funnel. So for you guys, like number one thing for this year is you have to have a funnel where you can spend money profitably to get customers. Otherwise you're in trouble. Okay, now if you're waiting to build this funnel, you need to go test a bunch of things. Like now is the time to go build a break-even funnel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
It is the key that will unlock all the freedom, all the success, all the growth, all the things you need. Okay, my ability to grow and scale ClickFunnels right now is second to none. Better than it's ever been in the past, right? Like if I'm going to beat everyone else, there's nothing to do anything other than having a good, solid front-end break-even funnel I can scale through paid ads.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Like that is the key. That's how you win this game. Nothing else actually matters that much. Okay, all right. Das ist die Nummer eins. Okay, Nummer zwei. Nummer zwei ist, was ist dein Key-Metrik? Ich habe das verpasst. In deinem Geschäft hast du einen Key-Metrik. Und mein hat sich über die Jahre verändert.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
In der Tat, ich erinnere mich, als ich das erste Mal in meinem Geschäft wuchs, das ist, Mann, vor ClickFunnels. Ich hatte ein Geschäft gebaut, es hat sich irgendwie zerbrochen. Und ich war, wie gesagt, zurück in der Rebuild-Phase. Ich hatte einen wirklich coolen Anruf mit meinem Freund Dagan Smith. Und wir sprechen über unsere Unternehmen und das Wachstum und so weiter.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und Dagan hat mir diese Frage gefragt. Das war so cool. Er hat gesagt, wie viele Leute sind heute auf deiner Liste? He dropped that today. Because he would say, how many people joined your list? Oh, I got 100,000 people on my list. How many people joined your list today? And I didn't know. I was like, I don't, I'm not sure. Let me see.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So I logged into my, whatever, I think I had Aweber at the time, Aweber account. It was like six. How many joined today? I'm like, six? He's like, oh, that is your problem. I'm like, what do you mean? He's like, dude, your only focus should be how many people are joining your list every day. I'm like, how many join your list every day? He's like, and he logged in, it was like 3,000 something.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And he's like, this happens every day. He's like, my focus is this, is building my list, building my list, building my list. Und sobald er mir das gesagt hat, wurde das unser Fokus. Ich habe meinem ganzen Team gesagt, okay, es ist nur wichtig, wie viele Leute heute auf unserer Liste sind. Und was verrückt ist, sobald du an etwas schaust, wird es wachsen. Es ist verrückt.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und so ist es einfach so, weil es im Hinterkopf ist, okay, wie bekomme ich mehr Leute auf der Liste? Was muss ich tun? Oh, ich muss... I do a podcast, but instead of just doing a podcast, I do a podcast and I give a call to action, right? Instead of doing a Facebook Live, I do a Facebook Live and I give a call to action.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Instead of just going, you know, like, you just start thinking differently, so you start focusing. And I remember when we shifted our focus, how many people during this day went from six, you know, to like 50 a day, to 100 a day, to 1,000 a day, to 5,000 a day, to 10,000 a day, like, when it became the focus. Okay, wir wollten Klickfunnels. Unsere Key-Metrik hat geändert.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Unsere Key-Metrik war, wie viele Tests wir heute bekommen. Als das der Fokus wurde, glaubt ihr, was passiert ist? Wir haben viel mehr Tests bekommen. Und wir haben angefangen, diese Runde zu machen. Ich erinnere mich, unser Ziel war es, 100.000 aktive Mitglieder zu bekommen. Und das war so, wie auf allen TVs im Büro. Jeder sah es jeden Tag. Es war so, wie wir es gesprochen haben.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Jede Meeting war so, wie viele Leute jeden Tag einsteigen. Wie viele Leute wir hatten. Wie viele wir zu 100.000 bekommen. Und das wurde der Fokuspunkt, richtig? Wir bluten auf den Spot. Wir schlugen über 100.000 aktive Mitglieder. Wir bluten über das. Und dann, als wir über 100.000 schlugen, Stopped focusing on it. We hit the goal. It's crazy.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And it's been like four or five years since I focused on that goal. And because of that, like, because no one's focusing on that as the goal, like the goal post moved and just kind of like settled down. Right now we're not at a, we're below a hundred thousand active members. Like, and so it's coming back to like, what is your key metric? Okay.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So the ClickFunnels business is how many people are actively on ClickFunnels. Like, and so how many trials are we getting today? Like that becomes, so in the ClickFunnels business, that is the key metric. And we're bringing it back to that. We'd forgotten about it. It's like bringing that back. That is the only thing that matters. Okay.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich erinnere mich an ein Jahr oder zwei nach ClickFunnels. Ich habe einen Namen Steve Larsen geholt. Man kennt Steve nicht. Er kam ins Büro. Er war mein erster Funnel-Builder. Ich habe ihn geholt. Er war neben mir. Wir haben den ganzen Tag darüber geredet. Er sagte, er würde jeden Episode von Anfang an hören.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And the selling online, sorry, the prime mover side of the business, right, is different. That one is like how many tickets have we sold? How many people are going to be on this month's live challenge? Okay. And so my goal is I want to have 5,000 people every single month doing the selling online challenge. Right now we're about 2,500 to 3,000 that join every single month.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So I'm about halfway, but our entire team, we all know, like everything from social to ads, everything's like we need 5,000 people a month on this thing for our numbers to work, right? And so those are the two key metrics for two key businesses. Okay. Alright, so that's number two. What is your key metric? I don't care what it is, but it's got to be the thing that drives your growth.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
It needs to be something that's literally on your wall every single day. You see it. When you wake up in the morning, if you've got a team, that's the first thing everyone's asking. How many people joined the thing last night? If you don't have a team, then it's like you're yourself asking, how many people joined the thing last night? That's the only thing that actually matters in your business.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Everything else is just a byproduct of that, knowing what your key metric is. And by the way, your breaking funnel, step number one, should be the thing that's fueling your growth. Key number two metric, okay? Alright, one, two. Und wir dachten, kein Problem, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gedauert, um die richtige Person zu hirten.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flotte von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren. Es hat unsere Kampagne gedauert, unser Momentum gesteigert und es hat uns Tens von Tausenden von Dollar in Verlust gekostet. Deshalb sage ich jetzt allen, Indeed zu nutzen. Wenn es um Hiring geht, ist Indeed alles, was du brauchst.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es ist gebaut, um dich zu helfen, Qualitätstalente schnell zu finden, besonders mit sponsorisierten Jobs. Vielen Dank. Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S. So what are you waiting for? Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Hey everyone, if you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom, I was hit with a wave of random stuff. This is the inbox that thinks like you. NotionML uses AI to organize everything based on what's important to you.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und er hat mir mal gesagt, er hat mir gesagt, man, die ersten 35, 40 Episoden, du warst nicht sehr gut. Er hat gesagt, bei 40, 45, du hast deinen Groove begonnen und du hast angefangen, wirklich gut zu sein. Und ich dachte, das war so cool. Wiederum, ich bin so froh, dass ich nicht wusste, dass niemand initial aufhören würde, weil ich hätte wahrscheinlich verabschiedet, bevor ich so war.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
It learns what matters, automatically labels and sorts messages, drafts, responses and even schedules meetings. It's personalized, automated and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners and even launch commissions.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Untertitelung aufgrund der Audioqualität nicht möglich. Get Notion Mail for free right now at notion.com slash russell and try the inbox that thinks like you. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show. notion.com slash russell Nr. 3, ich habe es einfach sehr groß geschrieben. Promotion.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Promotieren, promotieren, promotieren, promotieren. Okay? Zu viele Male, wir als Kreatoren, kreieren etwas und dann gehen wir dazu, etwas anderes zu kreieren. Wir müssen uns auf die Promotion der Sache konzentrieren. Promotion, Promotion, Promotion. Okay, I've got three of arguably the greatest marketing books of all time. Dotcom Secrets, Expert Secrets, Traffic Secrets.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I'm not focused on promoting those in a long, long, long time. So we just rebuilt the funnels. And now I'm coming back to promotion advocate. Promotion, you hear me talking about more often, like promotion, promotion, promotion. Right? I'm doing more Facebook Lives. I'm doing more podcast episodes. I'm getting other people's podcast episodes. I'm speaking at more events.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I got to get back into the promotion game. Same thing for you. Every single day. How are you promoting yourself today? I remember a couple of years ago, one of my friends, it was January 1st. He posted, I think it was like, how many, he's like, my goal is to get, I can't remember. Ich habe einen PowerPoint-Schein, den ich mit ihm gemacht habe. Er wollte 1.000 Live-Präsentationen machen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Oder 1.000 Reden in einem Jahr. Ich definierte einen Reden, in dem es mich und zwei andere Leute sind. 1-2, 1-5, 1-100, aber es ist ein 1-zu-many-Präsentation. Und er sagte, ich kann es nicht erinnern. Ich glaube, es waren 1.000 Reden für das Jahr, das er machen wollte. Ich habe es am 1. Januar gemacht. Ich habe meine Liste gesprochen. 1-1-1. Und im Februar macht er das, oder am 2. Januar, am 3.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Januar. Und jeden Tag postet er öffentlich, wie viele Reden er gegeben hat. Und er hat angefangen, das zu machen, und die Leute haben angefangen zu messen, wie, hey, willst du zu meinem Publikum sprechen? Willst du zu meinem Publikum sprechen? Und sobald er im März ist, bekommt er so sechs, sieben, acht Reden pro Tag.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Er machte einen Podcast hier, er machte einen Facebook-Live, dieser Gruppe, dieser Gruppe hier, er machte... Und es war nur er, der das gemacht hat. Und es hat mich erinnert, wir müssen uns mehr auf Promotion, Promotion, Promotion, Promotion konzentrieren. Wie bist du heute in deinem Geschäft? Ich gebe dir immer Zeit, ich arbeite auf meinem Funnel, ich werde meinen Funnel eröffnen, ich werde...
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Aber es ist auch interessant, es hat mich 40 oder 50 Episoden gedauert, um meine Stimme zu finden und zu beginnen, wie ich mit Leuten sprechen und kommunizieren werde. Und ich benutze das als Lektion. Ich spreche über das eigentlich im Buch von Traffic Secrets. wo ich darüber spreche, dass du lange genug veröffentlichen musst, um bemerkt zu werden. Und zwei Dinge werden passieren.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, that's great, but you've got to be promoting at the same time, right? If you're not doing active promotion, when your funnel's ready, no one's going to be there to buy. Okay, promotion is a consistent, constant, consistent thing that's happening every single day.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, so you've got to figure out, where are the places that you can talk, that you can promote, and then be there as much as you possibly can. Okay, promotion, promotion, promotion. Alright, so number one is breaking funnels. Number two, figure out your key metric. Number three is constant, consistent promotion. Number four, okay, and this is something that's going to be a little controversial.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
You got to focus on ad creative over social. Okay, I've been doing social game for a long time. I got a million plus followers on Facebook and on Instagram, another million. And on YouTube, we got 400,000 followers. was crazy and I love social. And maybe I just suck at social. That's definitely a possibility. There are people who are killing on social.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
But for the amount of effort I put into social and the number of leads that come back and the number of sales and trials and stuff, it's not bad, but it's not good. Okay, when I put that same effort into ad creative, those make me way more money. It's crazy. I was looking at like how many hours a week I do creating social.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Again, because it's podcasts, YouTube channel, these things like, these are all social things I'm doing. They're all great. Okay, and they're good for long term consistently, good for building brand, good for connection with the audience, all sorts of stuff. But if you want to make money, it's creating ads. Okay, last Friday we sat there, I spent four hours just creating ads.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ad after ad after ad after ad. Those ads get plugged in and instantly they turn into more money. Social eventually turns into more money. Ads instantly, okay? So focusing on ad creative over social. Okay, for every hour you're putting into social, you should be putting an hour into ad creative. If you do that, watch how your business changes, okay?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
If you look at like really good offers, the reality is, mit wirklich guten Offern. Die Unterschiede zwischen einem Offer, der gut und groß ist, ist, wie kreativ du dorthin gehst. In der Tat, eine wirklich gute Geschichte. Dean Graciosi und ich haben beide ein Buch über den gleichen Zeitpunkt geöffnet. Ich hatte Expert Secrets und er hat Millionär-Success Habits geöffnet.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und wir hatten sehr ähnliche Funnels. Er hatte meine Funnel gehackt. Sein Funnel sah so aus wie mein. Und wir haben Statschriften gehalten. Was verrückt war, war, dass er viermal so viele Buchstaben hatte, wie ich. Und wir konnten es nicht herausfinden. Ich habe ihn gefragt und er hat gesagt, ich weiß nicht, wir schauen uns das an.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und am Ende habe ich gesagt, kann ich runterkommen und wir spenden ein Tag mit meinem Team und deinem Team. Und wir kochen uns ein bisschen und schauen uns alles an. Er hat gesagt, klar, komm runter. Also fliegen wir runter und wir haben alle seine Zahlen, seine Analyse, alles.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und als wir herausgefunden haben, dass die einzige Unterschiede zwischen Dean und mir war, dass Dean viermal mehr kreativ war als ich. Das war es. Für jede Ad, die ich gemacht habe, hat er vier Ads gemacht. Und es war interessant, weil Dean ist von der Infomercial-Welt. Und er hat mir gesagt, ich würde ein Infomercial machen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Nummer eins ist, dass du in diesem Prozess lernen wirst, wie du deine Stimme finden kannst. Und dann Nummer zwei, dein Publikum wird die Chance haben, dich zu finden. Ich bin so dankbar, dass ich das so lang genug gemacht habe, um meine Publikum zu finden.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und er hat gesagt, ein Infomercial dauert 18 Monate, bevor es Ad-Fatigue gibt. Und dann muss man einen neuen recorden. Er hat gesagt, mit Ads auf Facebook und Google, ist es wie sechs Tage lang. So you gotta keep taking a lot of credit. You know which ones are gonna work and which ones are not gonna work.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And then what's interesting, he told me, he's like, when you find the message that works, then you can double down. And so like he was showing us, he ended up selling, I think during this campaign, like four or five hundred thousand copies of his book, which is crazy for a book. But he's like, it took me like six months to get the right hook.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And eventually just one of the ad creatives he did, boom, the hook landed. And he's like, oh, that's the hook. And then he did all the ads afterwards using that same hook. And that's when it blew up. So for me with selling online, guess what I'm doing? Once a month, I'm going and creating a whole bunch of new ad creative, right?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Because we're like, we're running this live event every single 30 days, every single month. So I need new ads. And so I'm doing new ads. And so every month it's like, oh, that one didn't work, that one didn't work, this one did. And so I'm learning, this is the messaging that gets people to sign up for this event. Okay, so I'm putting more time into ad creative, ad creative, ad creative.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So number four is ad creative over social. For every hour you put into social, you're putting an hour into ad creative because the ad creative will pay off instantly. Social pays off over long term. So you still want to do both, but focus on ad creative over social. All right, number five. I wrote curiosity. You've got to become curious. I don't know what it is about people.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Maybe it's just that I'm so curious, but people drive me nuts. So for example, I have people come to me all the time in my real world and they're like, wow, Russell, you're making a lot of money. And that's it. They never say, what are you doing? How do you do this? You guys remember the movie Pursuit of Happiness with Will Smith?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And he's coming down and he's out from the building and the stockbroker pulls up in some insane car and he gets out. And Will Smith's like, what do you do and how do you do it? I gotta figure that out. And he went and did it. Same thing if you watch The Wolf of Wall Street where... What's his name? Jonah Hill's character. When he's talking to Leonardo DiCaprio. And he's like, you show me a piece.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Hey, this is Russell Brunson. I want to officially welcome you to episode number one of the Russell Brunson Show. And you may be thinking, Russell, this is not your first podcast episode. Why are you calling it episode number one? And the reason is because I am changing the name of the show to the Russell Brunson Show. I'll talk about why here in a few minutes.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Or he's like, what are you doing? He's like, I'm a stockbroker. How much money do you make? He's like, $50,000 a week. He's like, you show me a piece. You make $50,000 a week. I quit my job right now. And I come work for you. And he shows him the thing. And the next scene is like, hey, I quit. And he hangs up. Anyway. Es ist verrückt, wie unerwartet Leute sind.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und dann habe ich angefangen zu schauen, über die Zeit war es verrückt, weil nachdem wir Clickfunnels geöffnet haben, habe ich meinen inneren Kreis geöffnet. Und was verrückt ist, dass die Mehrheit der Menschen, die in meinen inneren Kreis kamen, Das war so, wie Marketing in deinem Auto die erste Version dieses Podcasts veröffentlicht wurde.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wenn du jemanden findest, der mehr Geld verdient als du, solltest du dich sehr interessieren. Was machst du? Wie machst du das? Wenn du jemanden findest, der in besserer Form ist als du, musst du extrem interessiert werden. Was machst du? Wie machst du das? Was ist das Programm? Was ist das Protokoll? Ich muss es verstehen. Du weißt etwas, das ich nicht weiß. Ich muss es wissen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, wenn, wenn somebody's doing something amazing that you want to be like, or you want to understand, like you have to become insanely curious. I can't tell you how many tens of thousands of people I've met who come into my world or they meet me or something. And, uh, and they're like, they'll ask me like, wow, what do you do? I'm like, oh, I started online business.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And then they don't follow up. Oh, nice. And they stop. I'm like, you guys, this is like, it, it blows my mind. Um, Die Menschen, die am erfolgreichsten sind in allen Bereichen der Leben, sind die Menschen, die am lustigsten sind. Du musst dich mehr lustig machen. Was ist das? Was passiert? Was funktioniert? Warum funktioniert es? Okay?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich denke, eine der Dinge, die ich interessant finde, sind die Leute, die in meinen Welt kommen, die lernen wollen, wie man Unternehmen wachsen kann, Funnels machen und all diese Sachen. Diejenigen, die einfach Geld machen wollen, sind nicht lustig. Sie sind nur so, wie soll ich Geld machen? Und sie versuchen, diese Dinge zu machen. Sie kämpfen. Diejenigen, die lustig sind, wie funktioniert das?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich möchte die Psychologie, die Marketing, die Business verstehen. Diejenigen, die lustig sind, sind diejenigen, die Erfolg haben. Weil sie eine Grundlage für Erfolg bauen, die ihnen hilft, erfolgreich zu sein. Es ist nicht so, wie wenn jemand einen 6-Pack hat. Wie tust du das? Und dann geben sie dir eine Liste ihrer Rezepten, die sie essen. Und dann versuchst du das.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Du wirst nicht erfolgreich sein. Du musst alles verstehen. Sein Mindset, warum sie es tun, wie es funktioniert, wie sie den Tag strukturieren. Du musst tief in ihr Mindset gehen. Wir müssen also mehr interessiert werden über die Leute und die Dinge, die Erfolg in der Welt haben, in der wir sein wollen. Wir sprechen immer von Modellungs-Success, aber es ist mehr als das.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es geht darum, herauszufinden, wer du modellieren wirst und dann extrem interessiert zu werden. Was machen sie? Wie machen sie das? Warum machen sie das? Sie fragen viele Fragen. Wenn ich jemanden auf der Social-Seite sehe, bei dem etwas aufgeblasen ist, I do this all the time. In fact, if any of you guys are out there, you know this.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
If I've seen your stuff, I'll see an ad or a video or something that's going viral, something I love, and I message people like, dude, your ad's awesome, that was so cool. How'd you do that? Where'd you come up with that idea? It's yours, it was an agent's thing. I start asking these questions, right? And it's how it opens up all these doors for me. Okay, extreme curiosity.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Danach, nachdem ich das veröffentlicht habe, habe ich ein paar Domainnamen von John Rhys gekauft. Ich habe Traffic Secrets, Product Secrets und all diese verschiedenen Dinge gekauft. Und eines der Dinge, die ich von ihm gekauft habe, war Marketing Secrets, was
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
The more curiosity you have, the more likely you are going to be to have success, okay? So start asking more questions. When someone has what you want or has something you desire, don't just be like, oh, nice. Like, drill them, right? Think about Will Smith, Pursuit of Happiness, right? Like, what do you do and how do you do it, okay? Or Jonah Hill, right?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
You show me a check with $70,000, I quit my job right now, I can work for you. That's the kind of mentality, that's the kind of curiosity you have to have to be successful in this game, okay? Nr. 6, Achieveurs never quit. Okay, that's it. If you want to be successful, you have to stop stopping. Achievers do not quit. I think about this all the time. I'm a hyper intense Achiever.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I'm a high Achiever. I love achievement. It's one of the things that fuel me. I want to win at everything. So when I was wrestling, it was crazy to me. I would go in the wrestling room and we'd have all these people coming in and Und die Leute, ich weiß nicht, es ist einfach verrückt. Sie kommen rein, es wird hart, sie verabschieden sich.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Sie verabschieden sich, sie verabschieden sich, sie verabschieden sich. Du kommst in den Rettungsraum am ersten Tag der Praxis, der Raum ist so kaputt, niemand kann sich da befinden. In einem Monat, ein Viertel sind weg, in zwei Monaten sind sie weg, eine Halbzeit sind sie weg, am Ende der Saison sind etwa ein Drittel der Leute weg, richtig?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und es erinnert mich einfach, wie viele Leute verabschieden sich. Und es ist so, weißt du, warum du nicht erfolgreich bist in den Bereichen deiner Leben? Weil du verabschiedest dich. Es ist einfach verrückt. Ich sehe es auch in der Geschäftsarbeit. Die Leute kommen rein und tauschen, tauschen und tauschen und dann stoppen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wenn du dieses Spiel gewinnen willst, dann ist es nicht ein kurzfristiges Spiel. Wie bekomme ich Geld schnell? Nein, nein, nein, nein. Das ist ein Spiel für Achiever, richtig? Du kommst rein und das, was dich in den Achiever bringt, ist, dass du nicht stoppst, richtig?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Du bist neugierig und du stoppst nicht und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst und du versuchst Ich habe einen Jungen gesehen, der mir einen Gespräch am letzten Tag gegeben hat.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Er war ein toller Junge, aber er war jemand, der in die Wrestler-Gruppe kam und für zwei Monate gearbeitet hat und dann verabschiedet wurde. Ich sah ihn und dachte mir, der Junge hat verabschiedet. Und jetzt, als er das gemacht hat, in allen Bereichen seines Lebens, hat er einen Ausgang. Er hat verabschiedet, er hat verabschiedet, er hat verabschiedet. Du musst auf Dinge verabschieden.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich weiß nicht, ich denke, eine der Gründe, warum ich so erfolgreich bin, ist, dass ich nicht verabschiede. Ich denke an Wrestling. Wrestling hat dich unter die extremsten Situationen eines Menschen auf diesem Planeten gelegt. Ich denke, ich weiß nicht. Ich meine, ich sehe es wie... Wie sieht eine Wrestling-Praxis aus? Habt ihr jemals eine 3-Hour-Wrestling-Praxis überlebt?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Auf einem Division-1-Level? Es ist brutal. Es ist schwer, zu kämpfen. Es ist schwer, zu überleben. Aber stell dir vor, dass du das tust, während du Gewicht nimmst. Das heißt, du hast drei Tage gegessen und trinkst. Und du musst immer noch in diesem Raum laufen und auf einem hohen Niveau performen. Mit Plastik und Schmerzen, während du Gewicht nimmst.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es gibt so viele Male, an denen ich mich gerne verabschieden würde. Immer und immer und immer wieder. Manchmal verabschieden sich die Leute einfach. Aber ich habe nicht verabschiedet. So I have this thing in my head, I don't have the ability to quit. That's not an option. I don't give myself that option. I think about just the last four years of my journey.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
You look at when we launched ClickFunnels, we're growing and everyone's cheering because they love the underdog story and you're growing. And then we get to the top and the second we stumble, everyone comes attacking, everyone comes throwing stuff at us. Man, I could have quit earlier and left on a high with a hundred million dollars in my pocket and be like, peace, I'm out.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
his blog back like when i first got started that was the blog back made he had i used to read and study from him he was the one that the original ogs of this market and i bought marketing secrets and i decided to change the the branding of the show to marketing secrets and it became the marketing secret show and it ran that way for another I don't even know now, five, six, seven years.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
But instead, because I decided to continue to serve, the second I stumbled... Man, everyone wants to like throw their cheap shots in and it's insane, right? I could have quit a million times longer. I wanted to quit sometimes, right? But I don't quit. Achievers don't quit, right? And if you want to win at this game or the game of life as a whole, you have to stop quitting.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And so those are the things this year that I wanted to kind of bring to your plate to think about on success, right? If you want to be successful in 2025, like... Dieses Spiel ist lustig, ich liebe es. Ich bin immer noch damit besessen. Es gibt Zeiten, wo ich müde bin und es ist brutal, es gibt Rückschlüsse und Abwechslungen, all diese Sachen, aber ich liebe dieses Spiel, richtig?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Denk daran, Dinge zu konzentrieren, richtig? Nr. 1, wieder einmal, brechende Funnels. Du brauchst eine brechende Funnel für dein Geschäft. Du solltest dich besessen mit der Kreativität von Funnel zu Funnel, bis du eine hast, okay? Du hast wahrscheinlich bemerkt, dass ich nur einen Funnel probiert habe und es nicht funktioniert. Ich weiß nicht, was ich jetzt tun soll, richtig?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich weiß nicht, geh zurück auf meine E-Mail-Liste. Wenn ihr auf meine E-Mail-Liste seid, wie viele Funnels habe ich in den letzten zwölf Monaten geöffnet? Ich verspreche es viel mehr als du. Russell, du hast... Nein, nein, nein. Wenn ich 12 Funnels aufbauen werde, um einen Break-In zu finden, wie viele kannst du aufbauen? Du kannst 20 aufbauen. Ich bin ziemlich gut in diesem Spiel.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Aber es hat mir viel Spaß gemacht, einen zu finden, den ich jetzt aufbauen kann. Das bedeutet, du musst die Geschwindigkeit öffnen. Du musst stoppen, sich zu verlassen. Du musst stoppen, Zeit zu verwenden und darüber nachzudenken. Du musst etwas rausnehmen. Okay, I always used to joke about this. You get a bunch of crap, throw the wall and see which thing is going to stick.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, most of you are just sitting there like a pile of crap like, I don't know, should I throw it? I don't know, I'm just going to think about it. Like, what if someone makes fun of me? What if it doesn't work? And you're just like holding this, like throw it and then see and then try again and try again and try again, right?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
You got to find out what the breaking funnel is that's going to grow for you and scale. But you don't know until you go out there and you actually do it. Okay, number one is breaking funnels. Number two, figuring out your key metric. Every morning waking up, looking at that metric, knowing what it is. As soon as you start focusing on it, it will grow.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Okay, say that everything you focus on will grow, except for your waistline, which will actually shrink when you focus on it, because you're going to try to lose weight, right? But everything else, when you focus on it, it grows. So figure out the key driving metric in your business. Is it options? Is it sales? Is it trials? Like, what is the thing for you? Okay, for me, it's easy.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Trials over in ClickFunnels business, ticket sales over here in the Prime Uber business. That's it. Those are the two metrics. All matters every single day. Day in and day out, okay? Number three, promotion. Waking up every morning thinking about, I gotta promote, I gotta promote, I gotta promote. I was talking to a friend yesterday about P.T. Barnum. I have P.T. Barnums actual pocket watch.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And I was telling him about it at church and I was like, yeah, I got P.T. Barnums pocket watch. He's like, that's so cool. It's like, why are you collecting P.T. Barnums stuff? I was like, P.T. Barnums are one of the greatest promoters of all time. Er weiß, dass ich in der Business-Business-Business-Business-Business-Business-Business-Business-Business-Business-Business-Business
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So you can find the hooks. So you have enough creative to be able to scale. When you do have a funnel, it's going to be a break even. Okay. Number five, curiosity, becoming like obscenely curious when somebody's got something you don't have and figure out how they do it, why they do it. Reverse engineer, asking questions, like do whatever it takes to be able to figure out what that thing is.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I think I've done like 600 episodes as the Marketing Secrets Podcast. I've always loved that. And it's been awesome. In fact, this is the first episode that isn't Marketing Secrets, which is hard for me. But what's tough is like, I don't know, I'm in a spot in my career, in my life, where I want to talk about a lot of stuff.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And number six, achievers never quit. Stop quitting. Okay. Go stand in the fire for a little bit. Throw some fists and just know you don't have an outlet. Don't let yourself off the hook. Okay, if you're struggling right now, my guess is you've probably let yourself off like more than once. It's time to stop. Okay, there is no turning back. Like this is it. You are in the fire.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
You chose to come on this path. You feel called to be here. You got to step into that and lean into it and do not stop. Okay, because achievers never quit. Das sind meine sechs Dinge für euch. Ich hoffe, das war hilfreich für euch. Ein paar andere Dinge. Je nachdem, wann ihr das hört, sind wir weniger als einen Monat entfernt von der letzten ever Funnel Hacking Live. Ich bin gespannt darauf.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich bin traurig darüber. Ich bin froh darüber, dass es die letzte wird. Ich bin traurig darüber, wie all die Dinge sind. Wenn ihr noch nicht gecheckt habt, jetzt ist der Zeitpunkt. Das wird der letzte. Es wird der größte, der größte. Das war's für heute. Bis zum nächsten Mal. Russell, was ist der Plan? Ich spreche über den Plan von Funnel Hacking Live. Ich konnte nicht Funnel Hacking Live machen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich werde dir sagen, was passiert. Aber das ist der letzte Funnel Hacking Live. Du willst es nicht verpassen. Und dann auf dem Topf von dem, russellbrunson.com, weil es das Russell Brunson Show ist, werde ich das Site verbessern mit Links zu den Podcasts, YouTube-Kanälen, und so weiter. YouTube hat verschiedene YouTube-Kanäle. Es gibt einen, der ist wie all meine Russell Brunson... Tschüss.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Which is a lot of fun. And I think that's it, you guys. So what do you think? Episode 1 of the Russell Brunson Show. Was it good? Bad? Up? Down? Let me know if you liked it. Please take a screenshot on your phone and go post it on social, Instagram, Facebook, whatever. Tag me like, Russell, I love it. Or if you don't, like, Russell, you talk too fast. Whatever. I don't really care.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I just want to make sure you guys are plugged in because I'm excited about this year. I'm excited to spend more time podcasting with you guys in this kind of, this format. I kind of went from me doing short form shows to me doing long form shows. I've done a lot of interviews and I'll probably still bring in interviews and stuff. I miss just hanging out.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
When I listen to someone else's podcast, I'm there to listen to their thoughts and their ideas, not so much interviews. So again, I'll probably do some interviews, but I'm going to do a lot more just me and you guys hanging out. Ich weiß nicht, wenn ich mich zuhören würde, würde ich das hören wollen. Du hast die Russell Perspektive an Dingen. Ich hoffe, du genießt es.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Andererseits, liebe Leute, ich freue mich auf euch. Für alle von euch, die die letzten zwölf Monate, zwei Jahre oder vier Jahre überlebt haben, weiß nur, dass es Hoffnung gibt. Es ist leicht in der Tunnel. Ich fühle es gerade. Aber es kommt auf die sieben oder sechs Dinge, die wir gerade gesprochen haben. Es ist wie fokussieren, extrem auf diese Dinge konzentriert sein.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und der Marketing-Sieger hält mich in einen wunderschönen Spot, wo ich darüber sprechen darf. Ich gehe aus den Bonds, aber viele Leute sagen, ich komme zu Russell, um über Marketing zu lernen. Ich sage, ich weiß, das ist großartig. Und so habe ich für ein bisschen Zeit gesagt, ich liebe Marketing, aber ich liebe auch Sales. Was, wenn ich die Branding zu dem Selling Online Podcast ändere?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und ja, ich freue mich auf euch alle. Danke, dass ihr Teil des Podcasts wart. That said, I'll see you guys on the next episode. Thanks everybody.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und ich habe das fast gemacht. In der Tat, wir haben ein Intro-Video geschaffen. Das war großartig. Aber dann habe ich gesagt, ich liebe es, über persönliche Entwicklung zu sprechen. Und so haben wir fast den Podcast zu Round Peg Square Holes verändert. Und das wäre ein Ding. Oder ich würde einen separaten Podcast machen. Einen über Marketing, einen über persönliche Entwicklung. Und
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und es war einfach nervig und ich dachte mir, weißt du was, das ist das Problem. Manche Leute kommen zu mir für verschiedene Gründe. Manche Leute kommen zu mir, weil sie ihre Marketing wollen. Manche Leute kommen, weil sie ihre Sales wollen. Manche Leute kommen, weil sie ihre persönliche Entwicklung wollen. Manche Leute kommen, weil sie keine Ahnung haben, warum sie mich hören.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Manche Leute kommen, weil sie hier sind, weil sie versuchen, dich zu entertainen oder einen guten Tag zu haben. Manche Leute kommen, weil sie mir Geschichten erzählen, über alte Leute, die aufgehört haben, die die Welt verändert haben. Wie Napoleon Hill und Orson Sweat Martin und all diese Leute. Und ich habe viele Dinge, über die ich sprechen möchte.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So I kept trying to shift these things around and finally I was like, you know what, most of the people I know, the show is named after them. It's like the Rachel Holler Show, the Gary Vee Show, things like that. I was like, you know what, I'm just going to change this to the Russell Brunson Show and I can talk about things I want to. All the things. And I think it will be more fun for you guys.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
We're also on YouTube setting up a separate podcast channel where it's just going to be my podcast stuff. So I have the Russell Brunson channel, it's got all sorts of stuff, but we're going to create a Russell Brunson podcast. Podcasts, just these interviews, just me going live, just these things that are very specific to the podcast format that I'm going to kind of use.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
So by the way, that means you got to go back to YouTube and resubscribe if you want the video versions of these. But that's why we're doing it, Ken. But I also want to know that when you're coming to an episode and listening, I want you to be able to know what you're getting into, right?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And we got a bunch of really, really cool announcements. And then at the end of this podcast, I'm going to be going through six things you got to focus on 2025 to grow and scale your company dramatically. And I'm excited. So with that said, I'm gonna jump right into the first ever episode of the Russell This is the Russell Brunson Show. Okay, so I'm gonna step back.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I know there's some podcasts I listen to where I like when they talk about personal development, maybe not this part or vice versa. So in the titles, it'll be like Episode 1,
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Hier ist der Titel und dann habe ich eine Art von Sache nachher, über die wir sprechen werden, ob es ein Marketing-Episode ist, ein Verkaufs-Episode, ein Erfolg-Episode oder wie ein Round-Peg-Square-Hole, wo ich über eine andere Person aus der Geschichte spreche, die ich denke, Sie sollten wissen. Und so ist das, wie ich diese Dinge aufbreche.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es gibt vielleicht andere Kategorien, die in die Zukunft kommen, aber für die meiste Partie. So, There's kind of set up about what the new Russell Brunson show is. So now you know. And I want to talk about, before I dive in, I've got six things I want you to understand that I'm focusing on dramatically in our business this year. I think they're going to be the keys for us growing.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
2025?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I'm not bad at remembering years. I'm not good at remembering years. We're at the beginning of a new... Es ist ein neues Jahr und mit dem gibt es einen großen Wachstum und so weiter. Ich habe über die letzten paar Wochen viel über dieses Thema nachgedacht. Und auch über die letzten zwölf Monate. Es ist verrückt.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Bevor wir hier sind, habe ich ein Video gehört, das ich am letzten Dezember gemacht habe, also ein bisschen vor einem Jahr. Ich war in einem hohen Spot in meinem Geschäft und in meinem Leben. Ich habe gehört und dachte mir, man, Russell ist in sehr viel Schmerz, das zu hören.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und ich war sehr aufgeregt, dass dieses Jahr großartig wird und wir viele Sachen machen werden und aus diesem Loch rauskommen und zurück zum Spot kommen, wo wir wachsen und Erfolg haben. Und was verrückt war, war ein Jahr später. Es war ein brutales Jahr dieses Jahr. Ich weiß nicht über euch, aber für mich war es der letzte... Ich weiß nicht, der letzte Zyklus.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich bin nicht in der Politik, aber der letzte politische Zyklus war für mich als Ganzes schwer. Für mich, für mein Geschäft, für meine Familie, für viele Dinge, viele Änderungen, viele Dinge, für die ich nicht vorbereitet war. Und das verrückte ist, ich habe eine Gruppe, ich habe meine Inner Circle-Gruppe, eine Gruppe, die wir als Atlas-Gruppe nennen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und wir haben im Dezember die ganze Atlas-Gruppe getroffen. Und es war verrückt, fast jeder von den Leuten in dieser Gruppe war so, dass dieses Jahr wirklich, wirklich hart war. Es war ein sehr konsistentes Gefühl, dass es ein wirklich, wirklich hartes Jahr war. Und auch, ich weiß nichts über Numerologie überhaupt, aber einer der Jungs in meinem Unterkirchen, Vashal, er sprach über Numerologie.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Er sagte, basierend auf den Nummern, dieses Jahr wird es das schwierigste Jahr für alle sein. Aber 205, basierend auf Numerologie, wird es großartig sein. Also ich weiß nichts über Numerologie, aber ich bin begeistert, weil ich etwas anderes fühle dieses Jahr. Ich weiß nicht, ob ihr es auch fühlt, aber ich bin wirklich gespannt und motiviert. Die letzten zwölf Monate haben es hart gewesen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und ich möchte darüber sprechen, weil ich denke, es hat für viele von euch hart gewesen. Und ich möchte Empathie haben, weil ich darüber sprechen werde, How to succeed this year, what to do, what to focus on, all that kind of stuff. But I also want to do it through the lens of like, I understand where you're coming from.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
If you got beat up this year, man, so did I. If you got beat up the last couple of years, so did I. And I'll fast forward actually four years ago first. So four years ago, during the last election cycle. In fact, I remember it was like, it was the day of the election. I flew out to Atlanta to hang out with Todd. And that's when we got the offer for somebody to buy ClickFunnels.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
We'd gone through this process for five or six months ahead of time. Es war ein großer Funnel. Alles in der Welt ist ein Funnel, richtig? Wir haben es da rausgebracht. Wir hatten zu Beginn Leute, die sehr hohe Offer hatten. Dann geht man durch die Verpflichtungen. Es geht von 100 Firmen bis zu 80, 50, 40, 10, bis zu drei oder vier Firmen. Wir haben drei oder vier Offer am Ende bekommen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I'm gonna tell you guys the history of this podcast for those who are just jumping in for the very first time. So when I first heard about podcasting, it was almost 20 years ago. In fact, I remember sitting in a hotel room at a seminar and they were talking about podcasting and I was like, that is the dumbest thing I've ever heard. No one's ever going to podcast. It's not a real thing.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es war der heutige Tag der Wahl. Es war der nächste Tag. Wir sitzen da und schauen auf die Offer. I don't know, it was weird. The offer was insane. Had I said yes to that, I never would have had to work again. I don't know, it was crazy. But there was something weird inside where I was just like, I didn't feel good about it. I was just like, I don't feel like I'm done.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I don't feel like, I don't know, it was a weird thing. Es ist verrückt, weil die seltsame Sache wäre gewesen, Peace, ich bin raus. Ich habe einen 9-Figur-Check für mich selbst. Todd hat einen. Es wäre einfach gewesen, aber für irgendeinen Grund, ich weiß nicht, vielleicht sind wir dumm. Wir haben uns entschieden, Nein zu sagen. Und es hat diesen Weg begonnen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wir waren so gespannt, wir werden bauen. Wir wussten, dass Klickfunnels großartig sind, aber wir wussten, dass wir etwas bauen mussten. Um es in die Zukunft zu bringen und zu tun, mussten wir etwas anderes machen. Und so saßen wir und gingen zurück durch das Drehbuch und designten es alles.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und Todd hat ein Jahr selbst mit einem Team von Jungs die Grundlage für das, was die neuen Klickfunnels werden würde. Wir haben ein Jahr davon verbracht und es hat sich so gut verändert. Und das nächste Jahr ist Funnel Hacking Live.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
und das ist wahrscheinlich mein Fehler, aber ich war so aufgeregt und ich wollte, dass die Leute wissen, weil die Leute fragten, wie es mit anderen Gegnern kommt, wie ihr es macht und wir waren natürlich fixiert und versuchen, den Kernprodukt wirklich, wirklich, du weißt, solid und stabil zu machen, all diese Sachen, aber wir bauten etwas Neues und so endlich, das nächste Front Hiking Live, also es war ein Jahr in Entwicklung, ich kam raus und ich war so, okay, das ist was, wie ich es gesagt habe, 2.0, was wir bauen, was es aussehen wird und die Leute waren so aufgeregt und dann, ja, und so, und ich weiß nicht, einige von den Dingen waren,
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Du fühlst dich immer näher zu DUN als du bist. Das Jahr haben wir es veröffentlicht und es war verrückt, weil die Hälfte unserer Publikation so aufgeregt war. Und die Hälfte der Publikation war so... Ich weiß nicht, es ist einfach lustig. Die Leute, die mich nicht lieben oder Clickfunnels, waren von Tag 1 so, es wird schrecklich werden. Es war so verrückt.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wir haben nur gesagt, wir arbeiten an etwas und du sprichst schon über Trash. Es macht mir die Meinung, wie die Leute arbeiten. Aber dann war es da draußen und die Leute wussten es. Und wir haben das nächste Jahr... working on it, building it.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And so the next year's Funnel Hacking Live was coming up and it was tough because people were waiting a year for it and we were waiting and we'd been testing it for an entire year and it was very solid, like it was working great. There were like bugs and hiccups and stuff, but it was like, anyway, it is what it is, right?
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
No one's gonna care. The word podcast is just so annoying that it's not gonna become a thing. Little did I know that it would become such a big thing. But I remember I fought it for a long time. But I do remember thinking like, if I ever started a podcast, I was going to call it Marketing in Your Car. And so I bought the domain name Marketing in Your Car.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And so the next year's Funnel Hacking Live, we didn't launch it there, we did a beta launch, everyone who was at Funnel Hacking Live and then... Und dann, zwei Monate später, ein Monat später, als wir den ClickFunnels 2.0-Launch gemacht haben, haben wir es jedem gegeben.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und was verrückt ist, das ist wie im Hinterkopf, als wir den ClickFunnels-Launch zum ersten Mal geöffnet haben, waren es nicht so viele Kunden. Die Leute kommen rein, sie finden Bugs, wir lösen sie, und dann kommen mehr Leute rein, wir finden mehr Bugs, und dann machen wir die Sachen wieder sauber. Aber wir sind von Null bis zu 18.000 neuen Sign-Ups pro Woche gekommen. 18.000 Leute sind eingeladen.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und was verrückt ist, im Hinterkopf, wenn ich in der Zeit zurückgehen könnte und sage, junger Russell, sei kein Idiot. Wir hatten 18.000 Leute, die sich eingeladen haben und es gab all solche Dinge. Und wir haben das nächste Jahr einfach versucht, es aufzunehmen. Und es ist schwierig, weil... Ich habe es jedem gesagt. Das ist die Beta von 2.0. Es ist großartig.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Wenn du ein Jahr einsteigst, werden wir dir Klassiker und 2.0 geben. Du bekommst beide. In meinem Kopf ist es so, dass es die besten beiden Welten gibt. Es werden ein paar Bugs und so, aber die Klassiker können es haben. Es ist egal. Die besten beiden Welten. Das Problem ist, dass viele Leute nicht so aussehen. Wir hatten Leute, die mit uns verärgert waren.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Und für das nächste Jahr haben wir einfach Dinge gesteckt und gesteckt und versucht, es vorzunehmen und es zu verbessern und die Plattform solid zu machen. Es war viel. Das war letztes Dezember. Es war ein Jahr lang. Vier Jahre. Wir hatten ein Jahr Bau, ein Jahr Vorlaunch und ein Jahr Nachlaunch. Letztes Dezember habe ich mich verletzt.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Ich habe das Podcast-Episode gehört und ich habe gesagt, ich habe mich verletzt. Right? And I was just like, man, this is crazy. I'm trying to serve people. I literally did not quit. I did not take this huge payout. And instead we sacrificed all the stuff to create this amazing thing for people.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And a lot of people who we created it for were angry at me and mad and talking trash about me and attacking. And it was just like, I don't understand this. We thought we were doing the right thing was to not just take easy money and just walk away. It was like, no, let's go back. Anyway, it's just weird to me. And it was like, Anyway, it was tough, it was tough.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
I remember at the end of it I was talking about a couple of things, like just how brutal it had been, like people attacking me and attacking the company and stuff and how hard that hurt me. It also had been a year since my partner Dave Woodward had passed away, which was hard. And it was just like, man, I don't understand, like when...
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
Es ist eine seltsame Sache, wenn du der Unterhund kommst, wird jeder für dich gegrüßt. Und wenn du am Top bist, ist es seltsam, wie die Leute einfach auf dich schießen wollen. Besonders die Leute, die du geholfen hast, die du geholfen hast, die du geholfen hast, die du geholfen hast, die du geholfen hast, die du geholfen hast, die du geholfen hast. Es war hart, man. Es war brutal.
The Russell Brunson Show
The Russell Brunson Show: A New Beginning for 2025 | #Marketing - Ep. 01
And almost a decade later, I decided to launch my very first podcast ever when it started kind of catching on. And so I launched a podcast called Marketing in Your Car. And some of you guys may remember this. If you've listened to the old episodes, it was on the back of my business kind of collapsing.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And then, and then kind of what, what are the process? What are the things that you're, the frameworks you take people through to, to get their, their brand and their personality out there?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Ads for things you know you would never use in a million years, and you start thinking, that person's wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Hey, everyone.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
if you're anything like me you've probably spent more time than you want to admit just trying to stay on top of your email am i right i used to wake up fire up the inbox and boom i was hit with the wave of random stuff newsletter noise low priority requests affiliate spam and somewhere in the chaos a few messages that i actually needed to respond to it drove me nuts and i'd end up spending hours every day sorting replying getting distracted and pulling off the work to actually move my business forward but that all changed when i tried notion mail and let me tell you
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. NotionML uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast snippets, I've got one click templates ready to go for followups, affiliate approval, speaker confirmations.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's like having a prebuilt funnel, but for email replies. If you're like me and your brain runs a hundred miles an hour, notion mail gives you a calm focus command center and it just works. Get Notion Mail for free right now at Notion.com slash Russell. And try the inbox at Things Like You. That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
When you use our link, you're supporting our show. Notion.com slash Russell. What's your team look like personally? Because you socially are amazing. all the platforms across the board. I'm curious what your team looks like, how many people are running it? Like, what does that look like?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Okay, very cool. So for you, walks through your personal strategy, you're doing social, you run paid ads as well, you 100% social?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
My world's the opposite. We're very, you know, obviously funnel driven, paid advertising driven. Everything we do is through that lens. And so we default the other side where it's like, okay, how do we spend a million dollars this month? And we can track it. We see the numbers. Everything's in the funnel, you know, and the organic side we're posting.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
But we don't have – definitely not as good of a strategy or consistency in that, right? So I'm curious for you – this is me just like asking for myself, honestly, more so. It's just like –
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Cause obviously you're posting organically, you're pushing to a thing, but not at the post and always pushing you, you have in the bio, like just what's the strategy and like from like in a typical month, like how many, how many leads are coming from each platform or things like that? Just so I can understand what organic done really well can look like.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. Very cool. Um, in on Instagram with many chat, one problem we had before is we were trying to, we would push people in a chat and then we have a whole conversation open up and there's a whole process. We take them down, but then what happens, we would be posting multiple times a week and then people would be in like 12 conversations at once.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Cause they're your hyperactives respond to everything. And it was just chaos. And so we cut it down to where basically we just have ManyChat push one link out and then it stops. I'm curious for you, how do you run yours? Is yours complex or pretty simple when you're pushing lead magnets through that?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's so much – it's funny. I got started in this game before there was any social media at all. Like I remember I was in college and Friendster was the social platform of the day. And we were trying to figure out how to hack Friendster to get leads and all sorts of stuff. And then MySpace came after that. And so it's just fascinating just how much now it's like –
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
the majority of traffic online is coming from social where when I got started, there was zero social at all. It's just fascinating how much it's evolved and shifted, you know, to that, that direction, then how many multiple platforms. And then, you know, it's all, you know, around five or six platforms now, which is, which is interesting.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Now I've never, um, in fact, I think the, one of the first, the first thing we connected with her, something was you posted something, um, If it was on Twitter, we must not have been on Twitter because I'm not on Twitter, but it was about Twitter, about the algorithm and stuff like that. And I remember seeing that. I was like, oh my gosh, this actually makes sense to me.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I think that's when I first reached out to you. But for your business, how much – I'm curious about the written side. How does that work? Like the Twitter and – what's the one that Instagram has now? Threads? Do you guys do a lot over there? What's that – That's what the internet looks like because I'm not playing in that at all, so I'm curious.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
That's always the first day I signed up and like it imports all your Instagram followers. I'm like, I'm a genius. And then it was there for like a week and we posted a couple of times and then it all disappeared and stopped working.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's like, uh, I remember clubhouse had the same thing when it came out and like, I was actually really excited for that. Cause I was like, it's exciting seeing a new social platform pop out and then blow up. And then it just dried out so fast. It's always interesting. What's going to have longevity in, in people's minds. Um, Yeah. Do you guys have outside social platforms?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Do you pull people to communities? Like do you have a, like a school community or, you know, something like that where you're pulling people separately off platforms besides just newsletter, but it's like an actual community or do you just keep all the communities kind of happening on social?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Okay, I'll transition a little bit. So one thing that's really fun about watching you as a person in your life and your business and stuff is...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
how i don't know that word how free you feel like you are traveling you're seeing the world you're doing a bunch of stuff versus most founders or creators or you know are not and even me included like i you know i'm i'm a homebody it's like being around here anyway but i'm also very very i'm doing a lot of stuff constantly right and you feel like you've created a lot of time freedom for yourself i know you focus on your content as well just curious like
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Like, I guess, first off, your beliefs around that, because some people... Yeah, I think you have different beliefs than me, and I really look up to what you're doing and you in this way. I'm just curious kind of your beliefs around that, like giving yourself more freedom inside of your business.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
What's up, everybody? Welcome back to the show. Today, I'm excited. I've got a guest who flew here all the way from Bali through about 12 other places. He's a world traveler and does a lot of really cool things. Someone I've been watching online now for the last couple years. We've been talking and finally had a chance to meet each other in person like 10 minutes ago.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's interesting to me because, um, I think, again, I think we do serve very similar audiences, but we also, um, we call them by different names, which is interesting. I look at like, I look at in, in this world, right. Um, A lot of people call them creators. A lot of people call them entrepreneurs. You call them founders.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
But what's cool is one of the tests, the DISC profile, there's a secondary test that usually when you take it, it gives you the results. It's called either values or motivators. It lists what your core motivators are, like top to bottom. And I'm assuming, I would bet, your number one motivator is probably freedom. We have a lot of guys in our program who...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I make all of our coaching clients take, so I understand them, but a lot of them like freedoms are number one. That's where they optimize everything in life towards freedom. Uh, my number one value in that is, uh, it's called utility, but, uh, or ROI. It's like return investment. What's return investment of every situation. Um, which is like why I struggled in school. Cause I couldn't see the ROI.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I was like confused. Like, I don't understand this, you know, or things like that. But if I understand ROI, like I'll kill myself. Cause I'm like, I understand this whole thing. And so I'm, I, anyway, just assuming ahead of time that that's probably your number one, uh,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It seems like you build a lot of what you're doing around that motivator, which is always fascinating when you see someone and how they optimize. Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock, except for one thing.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
we were looking for more support people to be able to handle the launch. And we figured, no big deal, we're gonna find somebody quickly. But that didn't happen. We spent weeks trying to hire the right person, we put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time, and there's no monthly fee or contract. You just pay for results.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
They're very similar, but it's like a different perspective a little bit, even though they're the same people, people starting businesses, right? I'm curious, just the definition of founder for you, the people you're typically working with, who are they? What do they look like?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So what are you waiting for? Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. So when I travel, I can't work on the road. I don't know how to do it. My office, I've got three huge monitors. I have to have tons of monitors.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
My laptop, it's like this little thing I can't figure it out. Do you get able to work while you're traveling? How do you do that?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Is your team mostly remote? Everyone remote?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
For me, it's an office with 100 books around me to research and look at. For me, writing, I have ADD or HD, whatever it is. If I'm sitting and trying to work, it's hard because I get distracted. When I'm in a writing zone, I'm literally on a treadmill on my desk walking with headphones on to try to stimulate. Because the more...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
when you have when you're it's hard to focus the more stimulus you have the easier to focus on one thing you know so for me it's like i'd be walking listening and everything and then i can zone in on like actually writing and so that's yeah these were all written on a treadmill for the most part um or some version that so that's kind of more so for me um we were just talking before this too i'm just curious you have like all these references of like these like talks you've done and things you've written and presentations you've done or podcasts you've done like
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
uh i do start the table contents but it changes like rewrite table contents almost every day because as you're going through like that doesn't make sense anymore and they keep going in so like that's it's a guide but but the table contents from like the first draft to like the end is so fun i go back to first my what was i thinking this was but you don't know at least for me i don't know it's like getting into the deep work and um uh my favorite thing about writing
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Well, there's the joke that like reading a book is like writing a book except for the books trying to kill you, right? Like it's a painful – it's a lot of work. But my favorite part about it is like when you're in the deep work of writing, like all these weird connections show up that don't show up otherwise.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Do they consider themselves entrepreneurs? Because like- What about Dan Kennedy's business? Those people don't consider themselves entrepreneurs. They consider themselves small business owners. They're like, we're not entrepreneurs. We're small business owners. Do your founders consider themselves entrepreneurs?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I think that's why I'm not a big fan of people that write AI books or things like that because like all my books, like the most profound things didn't come from me knowing it and writing a book. It came from like while I was writing the book trying to connect like why does this work? And all of a sudden, because you're so deep in it with so many things, like these things appear. Right.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so the book keeps rewriting itself as you're moving through it, because these, these things are showing up that, that you don't get unless you're, you're that deep into it. You know what I mean? Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So a little bit, the one thing I've noticed is for me, um, when I figure out kind of table contents in the order, I've tried to write a book prior, like before I ended up doing that both times with dot-com secrets, expert secrets, I ended up deleting the entire book. Um, and then I ran an event.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So I like brought in my top level people and for two days sat in a room and I just like taught through all this stuff. And that helped me to connect because a lot of times you have a table of contents and you're explaining something and you're halfway through the office and you're like, You guys don't understand this because you don't have context. I'm like, crap.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
When you're writing, you forget that. But when you're in a room, people are looking at you like, what are you talking about? And so for me, before every book, I did an event prior to actually doing the work. And that was my testing of the ideas and the concepts and making sure that...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
that like the sequential order was correct, because again, you get the weird look when they have no idea what you're talking about. Then from there I go, and for me, writing is such a, they always say writing is like, it's personally, you're by yourself, and then the expressions, you give it to people. And so there's always this weird fear of giving it to people.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So for me, I've finished the manuscript all the way through before I let anyone in.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
and then I put it into Google Docs, and then I have people come that I trust, and I have them read, not for like, not like an editor would read, like, I don't want you to edit anything, but I want you just conceptually, like, and so I'll have people I know or trust, probably, I think usually between five and 10 people, and have them read through the Google Doc, and I don't want them to edit, but I want the comments, so it's like commenting, like, this doesn't make sense, or this is confusing, or like, remember that time you told a story about this?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Wouldn't that be better here? Like, I'm looking for concept editing, and so a dozen people just go through concept editing, which is really fun. And then from there I'm like, Oh, I forgot about this. Or yeah, that doesn't make any sense. Or that, that part was boring. Probably could cut that. And then from there I go back, clean up the draft and then I get it to an editor to start editing.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So that's how, that's why I've done it. And the average book took you how long to write? At least a year. Yeah. So it's like a, it's like three or four years of thinking. And then a year of like doing the, doing the work amongst. And it's funny. Cause like when I got, when I shifted to Hay House, I signed the contract for traffic secrets and they sent me, I didn't read the card.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I just signed it, and they sent me an advance. I was so confused. I was like, what's this for? They're like, oh, well, most people, when they write a book, they take a year off to write the book, so you can live while you're writing it. I was like, oh, my gosh, because I'm still running ClickFunnels. Yeah, there's no way that's happening.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's a year, but it's not like a writer's year where it's a full year. It's like I'm doing this with one or two hours a day for a year.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
That's cool. What was the thing that made you decide to write the book? What was the pivotal point where you're like, I'm going to do this. I'm actually going to do it. Maybe I thought about it, but I'm going to actually write this book.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. That's awesome, man. Well, I'm excited to, to read it and to have it out. Um,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
one of the best feelings i've ever felt in this in my entire life so far is like when you get the first box of books and you open up you get a hold of the first time it's like there's something there's something magical about that the very first time i can't believe like this is it's done i wrote a book this is insane yeah i'm really excited for him so what's the future for you where are you going what where are you going from here what's the plans with your business with your where are you trying to get to
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
The main thing this year, I'm building an event center and a museum next door here. I collect old books, and so we're going to be building a huge thing. And I have really long-term, like my legacy vision is all going to be happening out of what we're building over there. And we're almost...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
almost a spot we have everything done except for the last approvals from the city and then we can start building it and by this time next year we'll have um yeah i'll have an amazing place people come around the world we've got um last three years so about over 18 000 books like rare manuscripts and things like uh most of my money i've invested back in old books and so it's been cool to have a chance to show everybody what you know the collection but then
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
the goal with it is to be something so exciting that the greatest minds in the world to be willing to fly to Boise, Idaho, not direct to get here, to hang out, to come in, uh, and teach me. And so I can learn from the smartest people in the world and then capture it and share it with the world. And so, um,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, it's interesting. I think the problem is people do talk about it, but they miss the point of it. But you look at the common thread amongst the people I'm collecting, it's like from, you know, 1880s to 1920s, 30s, like that window. And it's called the New Thought Movement. These people were all... they were all talking about the subconscious mind.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And before we knew what it was or before we had any research or data or whatever, and what they were doing and figuring out back then, it's weird because nowadays we can prove it. There's ways to prove all that kind of stuff. But almost it's like nobody...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I don't know, like, what they were doing was actually more efficient and more effective than what we're doing today, even though we know more now.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so I actually just bought subconscious.com, and, like, we're going to go really deep into that because, like, that's the work that when people understand, like, the rewiring of your subconscious mind is, I think, the secret to happiness, to success, to fulfillment, to all the things. That's what my book's about is just, like –
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
you know, a lot of times people want success and they, the question, obviously like what is success? I'm like, well, I think success is two things. It's like it's achievement, but it's also fulfillment. And there's two separate things. And like, how do you get both of those? How do you find happiness?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
How do you overcome the things or like all those things come back to like understand your subconscious mind. And all these authors back then, they were all talking about hitting from different areas, different aspects, and they didn't know it. They were just testing things and finding things out and discovering the writing books about it. Cause they're kind of freaking out.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Like, like we just did this thing. Look how this works. And so, yeah, that's what's really fascinating to me is, like, kind of coming back into that. Even though people talk about it nowadays, I don't feel like they – I still don't feel like the world really understands it.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
it's not such one core practice. I'm a process guy. So there's a couple of things, but a lot of it is just, is understanding, um, like what most people talk about is, is our thoughts, which is a big piece of it. But like the feelings are actually the key. Um, because your feelings are like the response of your subconscious mind to whatever's happening.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so I was like thinking, thinking, thinking versus like stopping, like understanding feelings about how you feel about all the different things. Cause that's like the, the treasure map of like, You know, like I say all the time with coaching entrepreneurs, like people come and they consciously make a decision. I'm going to make, I'm going to hit a two comma club board. I'm going to make money.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I'm going to, or I'm going to lose weight. Or they, they have these conscious things. Right. And then, uh, and they start racing towards it. And then all these things are blocking them and they can't figure out why. Whereas reality, if you stop at the very beginning, when you ask the question, it's like, what are you actually feeling? And like a lot of times.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
they're consciously excited, but then there's like this gut feeling hurting or something like it's physically in the body and like finding the feelings and then reverse engineer that as like, what's the subconscious actually believe?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Cause if you can like subconscious, will you actually subconsciously believe will be, will be the thing that actually ends up happening, not what you consciously want. And so it's like, make the subconscious so much stronger than the consciousness. Like when you understand that you consciously find it and then rewire that, then it, then the path becomes easy.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's why some people, they start business and.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
three months in there they've made a million dollars and other people will spend 20 years and they can't figure out how to make their first dollar it's just like it's not the skill set it's not consciously desiring it it's like their subconscious beliefs that they were that they've gained over a lifetime right from their parents or from the tv or from radio or music or like all the different things and so it the things that are hard become really easy when you just learn how to change that
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So anyway, it's nerdy and fun.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
is there a story of someone in your community that you've been involved in their journey that you're super proud of or excited or just, just to kind of show the fruit of, of what you guys are doing right now?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's interesting because like 10 years ago, I was our first talking about nobody. It was just funny. Cause people were like, no, I'm like, they didn't want to be the ones like the, the joke was always like, I don't want to dance on Tik TOK or I don't want to show my face. Like I'm a, I'm a, you know, I'm starting a company. This is like dumb stuff. And, um,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, curious if you feel the same way, but it's like, When you have your own success, it feels great, but then you pass that on to somebody else and they have success, it feels like a thousand times better. I guess why we all get addicted to this game because it's just like, yeah, it's exponential because it's not just your success, it's all these other people's.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Awesome, man. I appreciate it. Thanks for coming out. For those of my followers who don't know yet, where's the best place for them to go plug in and see all the stuff you're doing?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And he's here in Boise in office, and we're going to be talking about some really cool things in his business. His name is Matt Gray, and thanks for coming to Boise, man. Yeah, thanks so much for having me. Great to be here. So you're living in Bali, but you've been traveling...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Whereas, you know, it's like, it's free media, it's free leverage, it's free. Like you build the brand and the personality and it ties together and just makes everything else easier on top of it.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I also realized when we launched ClickFunnels, we had some competitors, and I had a voice, I had a brand, and our competitors didn't. They had a lot of VC money, but they had no voice, no brand.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's like when we would, you know, when we were fighting, you know, I'm very competitive, so when we were competing against them, I was able to say things they couldn't review, they couldn't fight back because they didn't have a voice to the market. They had a brand that everyone knew.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
but they didn't have a voice or spokesperson or anything to be able to, I could say a lot of things I needed to say, you know, um, persuade opinion, things like that. And they didn't have the ability to, to really fight back.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I think that that was another thing that when you understand that it's like, it gives you the ability, like when you need to shift narratives or need to change whatever the thing might be, the market's shifting. Like, um, if you don't have that voice and that personal brand, it makes it so hard to be able to navigate through a lot of the things quickly. You know what I mean?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I had a call to the group of entrepreneurs this morning, and they were trying to figure out how to do their hires. I was like, your dream customer is probably already following you. They probably love you. They're obsessed with your mission and your message, and they knew there's opportunity to leave what they were doing to help you.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
They'd probably take a huge pay cut because, you know, you attract these people because they believe in the vision, whereas... Yeah, you're posting jobs and you're hoping that somebody shows up, you know what I mean, who doesn't know who you are. You then bring them into your culture and stuff, which is, yeah, a nightmare on the hiring side.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So, all right, I want to ask you a question that's not specific to the business side yet, but it's something that I'm really interested in from a lot of different reasons. And so, you know, I'm Mormon, so I don't drink or smoke or anything, never have. And a year ago, a year and a half ago, you posted that you – prior had done a lot of that and then you were stopping it or cutting it out.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I'm just curious about, about that. Yeah. Great question. Like why and how and what you've, that we've noticed since then.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, no one comes to Boise.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Wyoming to Boise would be simple, yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I think it's interesting in, in at least the community I watch every single day, like people start making more money, they get more stressed, they get more, all that kind of stuff. And they're always looking for ways to sedate the pain, the pressure, the, whatever those things are, you know? And it's interesting. Cause I always, I see people who, you know, I'm a big, I'm,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I think one of my superpowers, I see someone, I see their divine potential, like what they could do or they could become. And there's like the pressure and the stress. And instead of like allowing that to be the thing that helps them get to the next level, they sedate through other things and take the pressure off. And it's almost weird to not do that. You know what I mean?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
That's awesome to have you here. So for those people that don't know you, like how did you get your start in this whole world?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Like people are like – anyway. And so – And it's been hard for me to be able to be in that conversation because I'd never done it. So I can't be like, oh, we shouldn't do it because of this or this. And I thought it was really fascinating, especially since you have a company around that kind of thing. But then for you to be on one side and then go to the other is really fascinating. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And, uh, super weird.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
But it's, but it's, it's really cool. And I think that I just wish more entrepreneurs would look at it that way because they, uh, again, it makes you feel good. It takes off the pressure. It gives you, cause we're dealing with so much stuff. There's so much pressure all the time. And, um, and it's an easy way to get out of that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
But I think it's, it's like what keeps people from actually hitting their potential. I had, you know, some of my best employees, designers who, who, you know, there's times when they're just amazing, but then there's times that they, it maybe it's a creator thing. We all have, you know, pain, whatever comes with, with the, the art or the ideas we have, you know what I mean?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And, and then there was to date with these things. And then you could tell, it's just like, ah, like we lose, like they're more creative a little bit, but then they, they don't push, they don't drive, they don't do anything. And it's just like this, this thing where anyway, so I just was really curious on your takes on that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I appreciate, I appreciate that. Um, okay. So I want to dive more deeper into the founder side of your business. That's what you're passionate about. And I'm a frameworks guy. I like seeing the framework. So I'm curious, like when someone comes into your world, they're a founder or they want to be a founder. Like what's the process where the things you start, you start taking people through.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I'm also curious just for you, um, Um, when people come to my world, I'm obviously very, uh, marketing and sales focused. Like that's what I teach my people and train. I never teach operations cause I'm not a good operator. Right. But that's the direction I focus on. So I'm curious for you, like what's the direction you focus on with your people?
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everyone?
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
We got a couple thousand active members who subscribe to it and every single month they get this newsletter in the mail. It's literally like getting a seminar from Dan Kennedy every single month. It's cool because it's not digital. It's cool because it's, it's like you get it and you can unplug from the computer, your phone, everything to sit down and actually read.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Uh, I know a lot of us forgot how to read, but it's really powerful. So, uh, readers are leaders and the best stuff to read is Dan Kennedy's monthly newsletter. In fact, I literally just got mine today in the mail this month. And so I will be unplugging today, sitting in a chair next to my, who am I kidding? I don't turn my fireplace on. It's not cold enough for that, but
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
If I had a fireplace and it was cold, I'd be doing that. But I literally will sit down today with a chair and I will read the entire thing. And every single month is just something different. So if you're not a subscriber yet, go to NoBSLetter.com. Go subscribe. You get a free trial and a whole bunch of free Dan Kennedy goodies and bonuses from him and from me just for trying it out.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So go to NoBSLetter.com if you want to go deep with Dan Kennedy. But other than that, we're going to jump into day number – or part number three of my day with Dan. And I hope you guys enjoy this episode.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
when it comes to hiring indeed is all that you need they make it fast simple and super effective stop struggling to get your job seen on those other job sites that bury your listing with indeed sponsored jobs your post jumps straight to the top of the page so the right candidates see it first it's just like pulling your job out on a billboard for the exact person you need to hire and it works
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
With digital marketing nowadays, would you do similar? People are talking about these running ads showing the stuff.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
This is Russell. Welcome back to the show. Excited to be hanging out with you guys and Dan Kennedy today. We are moving on to part three of my day with Dan interview from Funnel Hacking Live 10. And hopefully you enjoyed number one. Number two, if you missed them, I'd go back and do it.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
It's all part of a two-hour series we did all about becoming the radical in your market and your industry and changing everything and getting people to follow you. And, uh, it's, I don't know, Dan Kennedy's the best. I love it. So, um, if you are not our Dan Kennedy, uh, student or fan yet, uh, hopefully these interviews are helping you. Um, and I'm excited for this one. Okay.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Do you remember, side tangent, I don't know if you remember Big Mike that was in, he was in my Mastermind with Bill back in the day. He sold hydroponics stuff.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And he got kicked out of the trade show. They wouldn't let him come. So the night before the trade show, he threw the biggest industry party outside and everybody came and then he gave everybody these t-shirts of... this big bowl drinking his product and then peeing out the competitor's product.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And he gave them all t-shirts and he said, we're going to have runners around handing out $1,000 bills to people who are wearing this during the event. So the next three days, every attendee of the event had that t-shirt running around and just took over the entire industry and they all hated him. But he ended up just taking the whole thing.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So this is part three of my interview. Uh, during this, uh, session, we talk about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. And if you've ever wondered why some brands skyrocket while a lot of others get stuck, this episode is going to reveal the hidden playbook behind disruptive marketing. Um, and that's what we're gonna be talking about.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And you know, a lot of people like, well, is this stuff Dan's talking about actually real? Um, just so you know, Dan was my number one coach and mentor. Uh, I was in his mastermind groups for six years, him and Bill Glazer before we launched ClickFunnels. Uh, as I listened to ClickFunnels, I listened literally to Dan Kennedy almost every single day.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
hey it's russell brunson and i have a confession to make when i first started in b2b marketing i thought i needed to be everywhere at once every platform every ad type but guess what that's not where the magic happens the magic happens where the decision makers are and that is linkedin linkedin ads let you target who you want ceos c-suite executives and 130 million professionals ready to take action these aren't random clicks these are people who are already in the mindset to do business with linkedin's advanced targeting you are not just throwing spaghetti at the wall
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Thank you so much for watching. Start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. All right, funnel hackers, let me ask you something.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
How much of your life is online? Think about it. You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Your data, your passwords, your browsing habits, and even your business strategies could be at risk. That's why I use NordVPN. the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
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The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers, don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell. That's nordvpn.com slash r-u-s-s-e-l-l.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Uh, I have every course, every book, every product. And I listened to him over and over and over again because I wanted to always get in the mindset of Dan. So most of the movement we built, uh, It was based on the teachings I learned from my man and Mr. Dan Kennedy.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. I don't know if you ever read the Salesforce book, how they launched Salesforce behind the clouds. That's what Benioff did too.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
He went to the big Oracle conferences and he paid off all the cab drivers and they had the death of software signs everywhere. People were coming in and that's how they leveraged and that's how Salesforce got their launch as well was the grassroots.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So I had a chance a couple years ago to buy his company and get close with him and it's just been like one of the coolest things ever. And one of the coolest things we do as part of Dan's company is we have a monthly print newsletter. I know you may be thinking that's out of date, like we don't do print things anymore. But it's amazing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
This is the Russell Brunson Show. What's up everybody, this is Russell. I am so excited to be hanging out with you guys today. I am actually less than 24 hours, I think I'm like 18 hours away from jumping in a plane and flying to Las Vegas, Nevada for the last ever Funnel Hacking Live. And I've been sitting here all day today, it's a Saturday, working on my slides, getting things done.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
By me being willing to go into the pages and into the work and do the stuff, that's where I believe God started implanting ideas and thoughts into my head that made it actually become something amazing. Had I just tried to go the easy way, the cheap way, and had AI or a ghostwriter or somebody do it, it wouldn't have been the same, okay? So that's the very, very first thing, all right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Okay, now while we're sitting here, you guys, just so you guys know, before I jump into number two, I got this cool new setup in my office. In fact, I'm gonna show you. I'm on a gimbal. I got a couple cameras here. So check this out. The way I do my work, I've got three different monitors here. I just have to have a lot of monitor space to work. And then right here, I have my camera.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I don't know if you can see it or not. It's gonna be kind of weird here because the gimbal is gonna want to see my face. Actually, let me see if I can flip this around. Okay. So I got a teleprompter right here, which is really, really cool. And I can put my notes here.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
If I'm doing a Zoom call, you know, you do a Zoom with someone and you're like, you're looking down, you're trying to look at them because you're looking at their eyeballs. Now I can pull up into this thing right here and then I can talk to the person and have eye to eye contact. Anyway, I'm really excited. And the other cool thing is...
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
the last decade and what we did and why we did it and the reasons and the ups and the downs and the pros and the cons, the things I did that were smart and the moronic things I did thinking I was smart and finding out later I really wasn't.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I have a couple ads that I wrote for our stuff and I can't remember them in the past because I'm looking down in the ad and it didn't work in the video. But guess what? I got a teleprompter now so I'm gonna read two ads just for my own products because I thought it'd be awesome. So the very first one is for a company you may have heard of called ClickFunnels.com.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company in the world.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
ClickFunnels was built for the dreamers and the doers, and you can grab a 14-day free trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now. ClickFunnels, because you're one funnel away from changing the world. How was that? My first ad read for myself. I hope you guys enjoyed it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I know on the podcast I've been doing, we started selling ads over on the podcast. I've been doing reads for other companies. I thought, this is way more fun to read for my own. Okay, number two. So number one, every mass movement of all time led with a book. Sit down, figure out your doctrines for your people. Write a book. It'll change things for you more than anything else you can do.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
In fact, if you look at this, I've been in this business now for 23, 24 years. I've launched so many courses, so many events, so many masterminds, so many things. And it's crazy because the only thing people come up to me later on and say, hey, Russell, you changed my life. Your book changed my life. That's the word. It's always your book changed my life. It's never that event.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It's never that course. It's never the, like the book is the thing. It's the thing that lasts beyond the life of the author. If you want legacy, if you want to live forever through your words, the book is the thing that actually does that, okay? Like that's how important it is. That's why I'm obsessed with it. In fact, I remember,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But there are two core things that had such a huge impact on this, on this business, on creating a movement instead of just selling a product that I want to share with you guys today. Partially the reason why I'm sharing this with you guys is because, I don't know, yes, business is great. Making money is great. But the reality is like, I, and you guys have heard me say this before.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You know, back in the day, I'd do these product launches, see a big spike in sales, and it dropped. Another launch, another launch, and we were doing launches multiple times a year. That's how I made our money. We launched ClickFunnels, started getting recurring revenue.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It was crazy, because it went like this, really small, and it got bigger, bigger, bigger, to the point where every single day, I'd check my Stripe app, and it's half a million dollars is there every morning before I wake up. It's just like, this is insane. Okay, what's happening? And so then we do these launches. I do a launch of a course. It's like, boop, you see this little blip. Bloop.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like, it barely registers on the thing. I'm like, what? What? and I would launch a book, little blip, blip, and what I found is that almost anything I launched didn't actually have any long-term impact. Sales, the impact was so minuscule, it didn't actually matter in the grand scheme of things, and the only thing that lasted beyond the launch was the book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The one thing that lasts beyond the life of the author is the book, right? Think about this. Napoleon Hill, why do we know him? He wrote books that are still around, right? I think about people I know who run huge mega events, right? When they die and those events disappear, So does the legacy. It goes away, right? Like the book is the only thing that outlives the author. So write a book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
All right, that's number one. Number two now. Second thing is if you want to create a movement and be like the leader in your industry, you have got to basically plant a flag in the middle and say, this is the industry event. We are the one, okay? Funnel Hacking Live, 10 years ago. Okay, if you look at, it's crazy. If you look at the timeline of events, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Way back in the day, there were two events. There was an internet marketing event, Arm & Morn's big seminar, and then there's Dan Kennedy's Info Summit and Super Conference, right? And those were the two big things happening in the marketing world, right? Internet version and then the direct selling version. Then eventually Yannick Silver came out with the Underground. That became the second one.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So there were two big internet marketing seminars and then the two direct response. So those are events like you had to be at every single year, right? Fast forward 2008, 2009, economy crashes, events dry up, everyone cancels their events, no events for four or five years. Then they come back, first event happens, TNC, Ryan Dice, Perry Belcher launch TNC, an amazing event.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It used to be you go to TNC and it was just Ryan and Perry teaching. I love both those guys. I think I could listen to Perry tell stories for days. Like he's my favorite storyteller ever. And so we'd go to the event because I want to hear Ryan and Perry, Ryan and Perry. And then as it started getting bigger, the event got bigger.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
They started bringing more speakers and more speakers and Ryan and Perry got less and less and less. And eventually got to the point where they had like 90 speakers. They had all these different breakout rooms. And if you go to the event, you might hear Perry talk once and Ryan talk once and that was it. And that's when I stopped going to TNC.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I remember that as feeling, my feeling as a consumer, I was just like, this is great. But like I came for those guys and they're no longer speaking. There's a whole bunch of people. And I watched over the years, that event got smaller, and ours started getting bigger. So when we launched ours, Funnel Hacking Live, there was TNC, and they were the biggest.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I think at the time, they were getting like 3,000 people in the event. I'm like, how do I compete with that? I'm like, well, we're going to, because I want to create my own version. So I put the flag in, I'm going to create the industry event, and it became Funnel Hacking Live. Okay. We launched it, did the very first one. We had 600 people at it, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Second one, we had 1200 and it kept growing and growing and growing over time. Um, and eventually, uh, what was cool is that the event gave us the ability where our people, not all of our people, right? But it's the bottom of the funnel, right? The bottom of the funnel to people who are the most hardcore, that are the craziest, that are the most fun.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I say it a lot, especially I'm on stage, but I believe business is a calling. I believe that each of you guys have been called by God to serve a group of people, right? It's contribution. Like there's a time in your life you go through growth, right? And you guys know when you go through growth, there's the pain of that, right? There's,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like those are the people that came to the event, right? So all of a sudden you get the energy of who are the people that care the most and they show up and say, oh these are our people. And they're just like me, they're obsessed with the stuff, they're high energy, they're crazy, and that's how we built Funnel Hacking Live.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Our dream people, the bottom of the funnel, came to the event, the best people. And what happened is when they're there, it builds culture, it builds excitement, and those people go out to the rest of the world and they take that energy and they resonate out to the rest of the world. So even though only four or five thousand people were able to come to Funnel Hacking Live at a time,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The energy of that, when it goes back out, just like ripple effects into the industry, right? So it's such a powerful thing. It brings people together, gives them time to network, to hang out. It gives you the ability to speak directly to the people and tell them what you're doing. But the future is like, what's happening, right? Hey, funnel hackers, let me paint you a picture.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You're running a business. Your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts, you only pay for results. And let me tell you how fast this platform is.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
There's positive pain, like I think about when we go into the gym, you lift weights, you're sore, and there's positive stuff like that, right? It's like there's the positiveness of you're building a business and it's hard, and you're tired, stuff like that. There's also a lot of negative things, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Again, that's wealthyconsultant.com slash secrets. Do not miss out. I started thinking back about the Send Out Cards event when I got there. People were on stage and I remember they had the CEO and the head tech guy get up and show the new features. I was like, okay, this is the cool thing. Steve Jobs at their big event. He'd always come out in his black turtleneck and he would show the thing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We needed an event so we could show what we were doing, what we were creating. That's our thing about Send Out Cards. They had people who would come on stage and they would cry, they'd tell their story. I'm like, that's what we need. We have our members come and talk and share their stories. And then they gave away awards. I'm like, we need to have awards. This is how you create a movement.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The problems, the issues, the headaches, the people stabbing you in the back, the stuff that's painful, right? But through that process, you've been growing, right? And so that's the first half of business, the growth side, right? And you went through those problems, those issues, and the reason why you went through them, right, is because you learned something.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so we built an event that wasn't just like every other event. Every other event at the time, there were a couple of inversions. It used to be you'd have multi-speaker, every single speaker would get online, get on, and everyone would have a chance to sell. And they called it pitch fest sometimes, but that was like how events were back in the day, way back in the day.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then after the crash and it happened again, it was different. And I remember with TNC, they came in and they would run the whole event. They might pitch one thing, sometimes they didn't pitch anything. They sold a lot more stuff. um, like sponsors and booths and stuff like that. And for us, I was like, I don't really want to be in the sponsor booth game. I want to be on people in the room.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I want to be able to sell like coaching the next thing. Right. So it gave us the ability to sell our coaching program. Um, it gave us the ability to highlight students and testimonials and find out who our people were. Uh, so we could go find those people and then later go to their homes and film them telling their stories and all sorts of stuff. Right.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Uh, like it just became the thing, like having the industry event. And so for you, if you really want to create a movement, after you've written your book, the next phase, you need to create an event, you need to be planning the flag and this is the thing, this is my event, this is where people in our industry go. Even if you have no right of saying that initially, right? We didn't.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We have TNC, you have three to 5,000 people at these events. We get, first one, 600, right? They were way bigger than us and we kept trying to get bigger and trying to get bigger and eventually we got a spot where we were similar. We were three or 4,000 people there, three or 4,000 people and then COVID hit, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Everything collapses, shrinks down, and then right after COVID, we both launch our events. I didn't realize this when we launched it, but it just happened. Like, theirs was week number one, ours was week number two. I was like, oh, man. And like, now we're competing. Now people gotta pick up. We're going this one or this one, right? And so they do their event.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So I'm home, it's just like this week. I'm here doing slides during the event, and TNC's happening. But we sent a bunch of our team down there to go check it out. And it's crazy. You look in the ballroom, it was set for like 3,000 people. And during the opening keynote, there were about 30, maybe 50 people in there, maybe a hundred people. And my team would send me a video.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So I'm like, this place is empty. And I was like, oh crap, we're in COVID. People are not going to come to events. Like we just saw that. I was so scared. And for us, like we spent so much money. It could have been really, really bad for us if people didn't show up because there's a lot of money that goes into events.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
There's a lot of things that you guarantee the hotel, like a room block, how many rooms you can, it can be a really expensive learning lesson. Anyway, but because the people that came to the bottom of our funnel, they are the crazy ones, the 1% crazy, the funnel hackers, the most insane people, right? One week later, we go to ours, and it was packed. from back to front, wall to wall, it is packed.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And it was crazy. And I remember, I can't remember if it was that Fun Locking Live or the next one. It might have been the next one, but Perry Belcher spoke at it, and then Perry messaged me on Messenger afterwards, and he's like, congratulations, man, your event won. And I was like, oh, I knew we were competing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You learned now how to serve someone who's just like you, right? I think about business all the time. I talk about how business is contribution, right? You have growth and then you contribute, right? And contribution is now going back to the people who were just like you five years ago before you got started, right? You're taking all the lessons you learned, both the positive, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I didn't know he knew we were competing, but he said that, and I was like, for me, I was just like, we became the industry event. How do we do that? It's like coming back, and it wasn't just like, let's make a convention and boost and speakers. Let's create a movement.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Let's look at how network marketing, let's look at how other ways, and how do we bring those things in to make something that's really, truly special and different? And so that's what we... That's what we do with Funnel Hacking Live. And now we're 10 years into it. This is our 10th. Technically, it's our 11th one because we did a virtual international one six months ago.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So technically, it's our 11th. It's our FHL 10, the last dance. And it's weird because people keep asking, like, why would you stop this? Like, you're the industry event. You're the biggest one. We're like, why would you stop this? And it's weird because, like, we're stopping ours and our TNC got canceled this year. They shut it down. Grant Cardone's got a huge event. This is his last year.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It's kind of weird, like... All of us are kind of ending these things, and I think a couple reasons. Number one is like, if you're going to do an industry event, it's a lot of work. For us, it's a 10-month cycle. So we do the event, we have two months just like, oh, and then it's like, okay, back at it. We'll promote the next one, sell the tickets, get the speakers, line it up.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It's such a, it's a lot, and we've been doing it for a decade. And honestly, I'm tired. Number two is, I'm working on something else. by doing the event we did, when we first launched Funnel Hacking Live, it was very unique, it was very different. People came like, this is not like normal events, this is not like anything else they've ever experienced.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Even the way we captured, the way that we did our videos, everything was different. And that was really special. And then over time, people started modeling us and funnel hacking us and copying us, right? And now it's like 10 years later, most events look like Funnel Hacking Live. People understand, we figured out a formula, they're modeling it. And it's amazing, but this is the reality.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
is I'm not done doing events by any stretch of the imagination. I want to do something different. I want to do something better, but I need some time to reset. With Funnel Like Life, it's hard because we have a framework and things that people expect, right? So it's like, every year it's like that, a little bigger, a little bigger, a little bigger, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And for me to do what I want to do in the near future, to create the new industry event, it has to be different and I had to reset. I couldn't just be FHL11 now because it's a little different. Like, It needed to be a huge reset. I needed space and time to rethink through it and how to make something amazing. So that's the reason why we're stopping Funnel Hacking Live.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But it's still part of the thing, right? Part of the movement. Writing a book, creating an event, and that is how you build a movement. That's how we built ClickFunnels. We get spot now where we're a software company. We literally take on zero dollars in funding. We're the last of our competitors to not take on money. All the rest sold out, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The pain that you got going to the gym, like the positive pain, but also the negative pain and the trials and like the issues you went through. And then you learn through all that process You came out the other side unscathed. Maybe you're scathed a little bit, but you came out the other side as a better person, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We're the last ones who are sticking to the bootstrap story and it's been amazing, right? We've passed a billion dollars in sales. Three comma, three comma club award, let's go. By the way, we did design it. I'm gonna show you guys that at Funnel Hacking Live. So all you guys that make that a goal to go up to three comma club award. But we did it because of these things, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Obviously, funnels are key, but we did it with a front-end book, with a virtual, not virtual, with a live event. Those are the two core things to actually create a movement. So that's what I want to share with you guys today. I hope that it helps get the wheels in your head spinning, right? Every mass movement was built initially with the book. All of them, throughout time, throughout history.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then if you want to create this movement, you gotta become, put your flag in the ground, I'm gonna become the industry event. This is where people come to gather, this is the spot. When you do those two things, that's how you start finding your people and bringing them together. They've got the doctrine of the movement you are creating. They've got the people together.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Again, give them a name, Funnel Hackers, whatever you want to call your people. Call your people and then give them identity, have them come together, and then you can serve them. It's a fun, powerful, exciting thing. I hope you guys enjoyed the episode. I hope you learned a lot. Can I read one more ad because I'm here? This will be a fun one for me as well.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
This is for our Selling Aligned event, which is insane. We do this once a month, and it's one of the best things I've ever done. It is a virtual event, so you can do it from the comfort of your home, but here you go. Here is the ad read. Here we go. Do you have a funnel but it's not converting? The problem is 99% of the time it's, oh, let me fix this ad. Editors don't edit this.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I thought I want to jump in and do one more podcast episode before I head out to kind of share two things that I've been thinking a lot about that I think will have a big impact on you. And both of them have to do with what are the things you have to do where you have to create what you have to have if you want to build a movement. Okay.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We'll keep it in so they can see me messing up, okay? Do you have a funnel but it's not converting? The problem 99.9% of the time is your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description or going to sellingonline.com slash podcast.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Look at me reading ads. I feel like a professional podcast host. After 1,200 episodes or whatever, I'm finally becoming a legit host. It's funny. A lot of guys on my team have been listening to podcasts like, I don't like having to hear any other ads. I'm like, I know. It's okay. But these are cool companies with cool products, and they're willing to host to promote, to dump ad money into this.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It was cool for us. We take all the ad money, and we use it to drive more people back to the podcast so we continue to grow. So if you want to help me in the process, what I would love to do is tell people about new podcasts, either on the YouTube channel or on the podcast or both. Share it with other people.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You grew and now your business is about contribution, going back and helping those people. And those are the people I'm most passionate about serving is the people, the entrepreneurs who are doing that, right? Who are in that phase of the business right now. And so, um,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's how you can help serve me selfishly back for any of the stuff I'm giving to you guys. And that way, more people start listening to the podcast. Again, all the money makers and sponsors goes 100% back into just promoting the podcast, getting more people on here so I can keep serving you guys. Because... For me, in my life right now, everything's about impact.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so for me, it's like, if I'm gonna spend an hour a day doing a podcast like this, what's the return on investment? What does it look like? And for me, it's like, how many listeners? And so as that number's growing and growing and growing, I'm like, okay, I'm gonna put more time, more effort, more energy into it. The podcast is huge right now. It's growing very quickly, which is awesome.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
YouTube channel's kind of more new. I've been doing YouTube stuff for a long time. I've tried a lot of formats, and I was like, I... I'm really enjoying this. So if you're listening, watching on YouTube, I know it's a different format.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I was doing in the past and it's a little different from YouTube, but my goal is keep this going for a while and see if I can get you guys all on YouTube converges, like enjoying it and sharing it. Because if I can do that, then it's, it's, it's pretty cool. So that's it guys. I appreciate you. Thank you for hanging out with me for this episode.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
If you liked it again, let me know in the comments, share with a friend. I appreciate you guys. And for those of you guys who will be at Funnel Hacking Live, what time this is live? FHL will probably be done. But I'm excited to hang out with you guys and serve you guys one last time for the biggest event in the world. And just know that I'm there.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And again, it's the last of the Funnel Hacking Lives, but it's not the end of an era. It's the beginning of something amazing that will be coming very, very soon. I appreciate y'all. Thank you guys so much for listening and we'll talk to y'all soon. Bye.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's really what I want to talk about during this podcast is not like, here's how to start a business, but if you actually want to build a movement of people where you're going to find these people that God's called you to help, you're going to gather those people together. Again, these people are people who are just like you five years ago.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You're going to gather them together, and you're going to change their life. How do we actually do that? There's a lot of ways to do it. There's a lot of things, but there are two core ones that I've been thinking about a lot today that I want to share with you. I'm just going to jump right into them. The very first one. And this is interesting.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I remember, um, uh, I have my category Kings group, which is $150,000 a year. And, and, um, we had some guys coming in and, and, uh, they were asking specifically about like, should we, should I write a book? Should we not write a book? And I remember I shared something just kind of as a, as an afterthought and I wasn't thinking about it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then like a month later I saw it on the podcast, their Instagram channel, like that it was like one of those big, like mic drop moments for him. And I was like, Oh, it kind of is. And so they asked me, should we, should we write a book? What I told him, I said, if you think about it, every great mass movement throughout time and history always started with a book. Okay, think about this.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I think about at least the major religions that I know about, right? I think about Christianity. It led with the book, the Bible, boom, right? Think about, again, I'm Mormon, so the Mormon faith, right? It started with a book, the Book of Mormon. You think about Christian, Islam, like every major mass movement started with a book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
When I launched the ClickFunnels business, we had ClickFunnels, we had the software, and luckily at the same time I was writing a book with my thoughts and my ideas about how to build funnels, and boom, on the backside of launching ClickFunnels, out came Dotcom Secrets. This was the book that started the movement. I remember we launched ClickFunnels, I think it was September we launched.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We did an initial launch during the summertime. We let a group of people in and we closed it down. And then in September, we did the official launch. People started coming in. It was crazy. People came in and they used the software. It didn't stick. We couldn't get people to stick. We couldn't get people to sign up. It was tough, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And this is the time where I'm thinking about creating a movement versus just selling software. In fact, I had this really cool experience. Some of you guys know David Fry. He's one of my friends and mentors. And David was in a network marketing company with me at the time. There's a company called Send Out Cards. Some of you guys may remember Send Out Cards.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
If you've read my book, expert secrets, I talk a lot about, uh, building a movement, you know, not just having, um, a product based business, but having a client based business, a customer based business where you are gathering your customers together, you're helping them, you are serving them and you're creating an actual movement.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But I was in this company and I'd never, I'd promoted it, but I'd never actually, like I'd never actually been to an event. And Dave was like, you have to come to an event. You have to see what this is like. And so I come to this event. It's in Salt Lake City and it's a three or four day event. I'm sitting there and, you know, I'm there, I'm used to going to marketing events.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I'm there with a pad of paper, you know, a Dan Kennedy event. So I'm there with a pad of paper, ready to take notes. I'm sitting there the first day and like, first people get up on stage, they're telling their story and then they're crying. And then next people get on stage, they're telling their story, they're crying.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then someone gets up and they get an award and then someone else gets an award. And I'm like, what? What is happening? I'm so confused. Day number one, no notes. Day two, day three, and by day three or day four, I remember Dave leaned over and was like, do you see what's happening? I was like, no, I have no idea what's happening right now.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And he goes, they didn't create a software company, they created a movement. And it was like, ah, boom. So for me, right, fast forward a year later, I've got this new software company called ClickFunnels, and I'm trying to figure out how to sell it as a SaaS company. I'm looking at what are all the big SaaS's doing, I'm trying to model them, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So we're funnel hacking these SaaS companies and we're struggling, nothing's working, nothing's converting, it's too expensive to acquire leads, like everything was just not working. And then all of a sudden that light bulb hit my head from David Frye, like,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like, they don't have a software company, which it was, send out cards to software company, log in and you type a thing, you click send, it sends a card to somebody, software, right? It's like, they don't have a software company, they built a movement. And I started thinking, oh, that's the difference. How do I build a movement, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And luckily, at the time, I'd been writing this book for a decade. This was like, for me, the decade prior to ClickFunnels, I was learning these principles, I was doing them, I was having so much fun building funnels and trying these things out and I was going to these events and teaching and talking about it and sharing what was happening.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so I remember I started like, I always wanted to write a book. In fact, I remember it was, man, it was almost 10 years, it was like 10 years before I ever wrote Dot Com Secrets. I was in an event and it was an Arm & Mourns event and I remember they kept talking about writing your own book, writing your own book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then I remember David Hancock, who owns Morgan James Publishing, he was there and he was like, Russell, you should write a book. I was like, I should write a book. So I paid him to help me to write a book way back then. And then I remember, see, I met Brendan Burchard the very first time. Brendan was kind of new in the industry, just like I was.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
When we launched click funnels a decade ago now, um, that was the goal, right? Uh, the software is called click funnels. The people were called funnel hackers and the movement, right, is what we created to take all these funnel hackers and help them to grow their businesses, to change their lives. Um, And that was kind of the initial vision, the initial goal, what we were doing here inside.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And he had just written this book called Life's Golden Ticket. And on the front of the book, there's like this really cool, what's it called, like a circus tent on it. And he told me, he's like, yeah, I sold the book. And people started reading it. And then I do these events and they're in circus tents. He's explaining the whole thing. I'm like, this is so cool. I gotta have a book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so that was my thought. So for 10 years, I thought about a book, kept thinking about it, kept changing the title and changing it back and forth. But it took me a decade to finally sit down and like, okay, I'm gonna write this book. So I sat down and finally started writing it. I took a decade of my life, all these things I've been learning and studying and practicing and trying, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
All the funnels and the front end and the back end and copywriting, like just everything. And I put it into this book, right? And this was not like a facile thing. This was a labor of love. Like I spent, man, two years or so researching, writing, putting it together, rewriting it, all the stuff to make the Dotcom Seekers book become a thing, right? And so again, ClickFunnels launches in September.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I think the Dotcom Seekers book launch was in February or March, really like within the first four or five months. Boom, we launched this book and this book, created the movement. People got it, right? And it's the doctrine or the dogma or whatever you want to call it, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So we got the book, they read it and they're like, oh my gosh, now I understand what Russell's trying to tell me because I read it inside of a book, right? The book gives them, again, the initial, if you think about this from a religious movement, it's the doctrine, right? Here's the doctrine of like the belief system that you and your following, your movement has, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Something they can read, they can talk about, they can like get behind. which is another reason why it's very important to write a good book and not a crappy book. So I'll leave that for, I'll go on a rant there here in a few seconds. But this book became that. So we launched it out in the world. People started reading it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We sold over 100,000 copies and it became like the foundation for this movement. People to read it, understand it. And now they understood what we did, what we thought about, what we were teaching. And all of a sudden like that was the first foundation point, right? And so the first of the two things I want to share with you, number one is
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like if you want to create a movement, you've got to write a book, right? The book is like, again, the doctrine or the dogma or the principles or whatever you want to call it for your people, for your movement, for your following, for the people you are bringing into the world to be able to help them, right? And they have something to look back to is like, this is what the truth is.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
This is what the foundational core principles are, okay? Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for having me. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so as I was thinking about this with, again, this is the last ever Funnel Hacking Live. We're about to do our last big event. We have more tickets sold for this one than any Funnel Hacking Live in the past. It's going to be insane. It's also the last one, which I'm not sure if I'm going to emotionally be able to handle that. It's going to be kind of crazy, but that's what's happening.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there. Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
With NordVPN, you get bank-level encryption that protects your data from prying eyes. It works anywhere, in hotels, coffee shops, airports, even in co-working spaces. And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight. With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets. Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Now, I'm going to go into the rant about writing a good book. I want you to understand, like, why I'm not a big fan of, like, hey, how to write a book in a weekend, or have AI write your book, or whatever, like... Um, in fact, I'm mildly obsessed with books. You probably noticed this. Um, just my background, if you watch the videos, there's dozens, dozen or so books.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But in the last three years, I bought over 18,000 books, most of them first editions, rare books. Like I'm obsessed with books because I know what it takes to write a really, really good book. Right. You can never, I don't know, maybe someday AI will get smarter than all of us.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But for me to write dot-com secrets, expert secrets, or traffic secrets, the writing of the book was the most painful thing I had ever gone through. It gets so painful to write a book. But by going through the process of writing and thinking and putting things together, all these insane, the process of writing the book is where all these insights, these ideas come.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so we are literally flying out to go to do that. So I was thinking, well, I was... For preparing, this event, I actually have 11 presentations I'm doing. So I'm working on presentations, and my last one is like, what's next? What's happening? Because everyone keeps asking, why would you cancel this event? You have the most successful event in the industry. Why would you just turn it off?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
They all start, I don't know how to explain it other than When they first start writing a book, there's always these siloed ideas. And you start writing a book, you have to put them together. And when you do that, you start seeing these connections and these interactions that never were there before.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's why when people are like, oh, I'm going to have AI write my book, or I'm going to speak on stage, and then someone will transcribe and turn it into a book or whatever, it's like you're missing it, or even a ghostwriter. Because the magic of my books came from me at 2 in the morning, wrestling between two or three different concepts. And all of a sudden, it's like, oh, this thing appears.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And you're like... There's the answer, and also it makes the book make sense. You have to earn a book, you have to birth it. And the reason why it's so important, because if somebody in your movement gets your book and your book sucks, it will destroy everything quickly. In fact, I'm not gonna say the person's name, a lot of you guys know who he is, or who this person, I should say.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I said he, now cut it in half.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
but when I first got in this world, this person wrote a book, and they kept talking about it, and I was like, this is so cool, and that was the person, okay, that's the person I'm plugging into, this is my guru, right, and they wrote this book, they did a big product launch around it, it became an Amazon bestseller, all sorts of stuff, forever, I buy the book, I get in the mail, and I'm so excited to read this book, like, I am pumped, I'm on fire, like, you have no idea, like, how much I anxiously waited for this book, because I pre-ordered it while they were waiting for the pre-launch, right, and then they shipped it, and the book shows up, I remember getting it, and I was like,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I was so excited to read it and I blocked out time. I was sitting down, I was gonna read it, I was gonna study it, I was gonna devour it. I'm gonna understand what's in this author's brain and it'll be in my brain. It's like Tony Robbins calls it a decade and a day. A book gives you the ability to compress a decade of an author's life into a day and you can just read it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So I get the book, I sit down, I still have it on my shelf. I know exactly which one it is. And I start reading the book And it was horrible. It was like he had taken some teleseminars he had done, transcribed them, threw it in a book. There were typos, there were misspellings, it didn't go deep, there was no, it was just like surface level fluff.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I remember I read that and I lost all respect for the person. I stopped following, stopped listening to him and I was just like, that's it. You don't want that happening, so get your book, right? You need to give them the insights, the stories, that's how you create a really, really good book, okay? If you do that, that's one of the core things about creating a movement, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So step number one, if you want to really do this, what are the foundational thoughts, beliefs, principles, things that you have that you believe in, you can take and actually put into a book. Okay, and create something that's really good. Again, like Dotcom Secrets, I'm proud of this book. I bled for this book, like it was so hard.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Okay, for me it takes me about two years to write a book on average. That's how much time and effort and energy I put into it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Obviously I'm not, in fact it's funny, my first two books, I went with kind of a smaller publisher, and then my third book, I went to Hay House, which is a bigger publisher, and remember, we did the contract negotiations, I wasn't paying that much attention, signed a thing, and all of a sudden, like a week later in the mail, I get a check for a whole bunch of money, and I was like,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
what is this for? So I messaged them, like, hey, I got a check, I haven't sold any books yet, like, what's this for? Because I'm an entrepreneur, I'm used to, like, I eat what I kill, right? Like, I go kill something and then I get fed from it. Like, for me to get money before I'd written the thing, it was so confusing, and they're like, oh, that's your forward or your advance. I'm like, what?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like, well, what, like... What if I don't sell any books? How does this work? Do I need to pay it back? I was all stressed out. And they said, no, typically when you sign a book deal, the publishing house gives you enough money that you can live for the year so you don't have to work so you can actually write the book. And I was like, oh, that's how it works?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so I'm going to talk about that. But I wanted to step back because the things, I don't know, it's just been fun. A lot of my presentations, I'm going back in time and thinking through the different
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Because for me, I'm working eight hours a day running ClickFunnels and then I'm like five or six, seven hours a day as a dad and a father and then I got like two hours a night in the morning where I am writing my actual book. I was like, I didn't know that's how it worked. Anyway, I probably should have done that because I would have gotten the books done a lot faster.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But for me, it's a longer process. I take a lot of time, but it's like, again, I'm trying to figure out those insights. I had someone recently who wanted to help co-author a book with me. I started down the path and I was just like, this can't work because the writing of the book is how I discovered these principles.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ich habe eine sehr ähnliche Erfahrung gehabt. Ich hatte tausende verschiedene Geräte. Meine Kinder und ich haben eigentlich Biohacking-Nachts gemacht. Wir haben diese Lasern und diese Schocker geplugget. Es war wirklich lustig, mit ihnen Zeit zu haben. Aber es ist lustig, dass ich eine ähnliche Realisierung hatte.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Die Dinge, die den größten Einfluss hatten, waren das Schlafen, die Sonne, das Essen richtig essen. Diese Dinge haben einen so enormen, tiefen Einfluss. Und ich habe sie nicht gemacht. Es ist wie, was, wenn ich mich auf die 99% zuerst konzentriere und dann die anderen Dinge später hinlege? Aber es ist faszinierend. Alright, Funnel Hackers, let's have some fun for a second.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. Vielen Dank. Das ist linkedin.com. Terms and conditions apply. Only on LinkedIn Ads. What's up, everybody? Russell Brunson here.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Und es ist von Aggie Law. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And your brain is like, wait, are we really going to do this? Bis zum nächsten Mal. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
These are moments of panic and pivot and hustle and breakthrough in every single episode. Bis zum nächsten Mal. So for you then, um, You started doing biohacking, living this lifestyle. I'm curious, how long was it before you decided that you started coaching and teaching and then actually writing a book? What did that transition look like for you?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Because a lot of people, they experience something, but they never think, I could be the person helping other people with this. What was it that caused you to be like, I can serve, I can do this for other people?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Alles klar, Leute, ich bin gespannt, heute hier auf diesem Podcast zu sein, mit einem meiner Freunde und jemandem, mit dem ich gerade ein Buch für meine Frau gekauft habe. Ich bin gespannt. Sein Name ist Aggie Law und ich bin gespannt, dich zu haben. Wie geht es dir heute?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
15,000?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Wow.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ja, Bücher sind definitiv eine ganz andere Wiese, oder? Ja. Hast du es selbst geschrieben? Hast du Leute, die es dir helfen, geschrieben?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Wie geht es dir? Ich bin so gut. Ich bin gespannt, weil diese Konversation lustig wird, weil ich mich auf zwei Seiten von Dingen fragen werde. Offensichtlich ist es jemand, der auf meiner Seite sehr beschäftigt ist mit Biohacking. Ich bin gespannt, weil dein neuer Buch Biohacking wie eine Frau, was großartig ist.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Und dann, als ich die Drafts zurückgebracht habe, war ich so, ah. Er hat dich gegrüßt. Ja. Und ich weiß nicht, ob du die gleiche Erfahrung hattest. Für mich war es so, es ist lustig, weil das Buch, das ich jetzt arbeite, hat so viele Menschen beobachtet. Wir können das für dich schreiben. Ich kann es für dich schreiben. Aber ich war so, für mich war es so,
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
The book was discovered in writing the book. By writing it, you have to look at things at such a different level than you do in a course. I don't know why it is, but you look at it so differently. For me, it's like all these connections start appearing and things that I never saw before start showing up. It's the process of writing the book that brings those things to me.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
But on the other side also, I'm very fascinated by your journey as an entrepreneur and a business owner and kind of the progression of your life. So I'm excited to kind of go into both topics and have some fun with it. And so yeah, it's going to be a lot of fun. How long ago did this book come out officially, by the way?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Now I would never outsource it.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Yeah, I agree. I think that we should make a rule for everybody. Because now it's getting worse with AI, people writing books, where it's like, I refuse to read a book unless it's written by the actual human, not a ghostwriter, not AI. I want to write the authentic directly from the brain of the human who's got the experience. That's who I always want to personally learn from.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ich erinnere mich, als ich angefangen habe, da war ein Mann, den ich aufgeschaut habe. Ich erinnere mich, er hat ein Buch geöffnet. Ich war so aufgeregt. Ich erinnere mich, ich habe ein Buch bekommen und es gelesen. Und es war so, du kannst es dir sagen, er hat einen von seinen Reden überschrieben. Und das war das Buch. Ich erinnere mich, dass ich so verlassen war, dass ich das Kind verloren habe.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Und ich war so, wenn jemand mein Buch lesen will, will ich, dass sie es lesen. Das gleiche ist mit dir. Du liest es und du denkst, das ist wirklich, wirklich gut. Du willst das mitnehmen. Andererseits, wie gesagt, in der Business ist es immer so, dass der erste Verkauf nie wichtig ist. Es ist, dass sie immer von dir kaufen. Und ich fühle mich, wenn... Ja.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
I feel the exact same way. It's funny because I rewrote .com and Expert Secrets a couple years later and went back and I was reading, as I'm rewriting and editing, I'm like, where did I come up with it? That's really good stuff. Anyway, same way, it's pretty interesting.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Okay, so I have a lot of questions about your business, but before we get into those, this is actually part of the business, but obviously I follow you on Instagram and it's fun because you... live the craziest life.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Wie war es, wenn du... Ich weiß, dass viele Leute, zumindest für mich... Ich habe eine Dekade gedauert, um mein erstes Buch zu schreiben. Ich hatte so Angst, es rauszukriegen. Als ich es gemacht habe und die Leute begonnen haben, habe ich Resultate bekommen. Es war so erfüllend. Ich bin gespannt, wie es für dich war, als du das Buch rauskriegst und mit Leuten erzählst, wie es für dich war.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Like, as well as, you know, like, man, I, like, live vicariously through you, because you're in Bali, and then you're here, and you're there, and you live different places, but you're traveling, and then, and you guys live the most exotic, insanely cool life. And so, my first question is, like, how do you How do you do that and run a business at the same time?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Because I'm very much like more of a homebody. I have an office. I got people. When I travel, I'm not good at working on the road. How do you manage that part of it? Because it's so fun to watch on the outside you doing these things and then also running the business at the same time. I'm curious.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Okay, that's my next question. We're about challenges. So I was trying to write all the ones I've seen you do. And there's a lot of them, right? So you have the get fit as F biohacking 21 day challenge, the hormone challenge, the cortisol challenge, the bigger booty in 28 challenge. And now the miss miss. How did... How do challenges work inside your business model? What do they look like?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And I know you run your challenges different than mine, so I'd love to know the whole strategy behind it, what they look like, if they're free, they're paid, like just the whole, your whole challenge model would be fun to understand.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ist es eine bezahlbare Herausforderung?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Das sind bezahlbare Herausforderungen, ja. Okay. Wie viel kostet das Fitness-1 für einen Dollar?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And so it's a 21-day challenge. And then how much, what does each day look like? Is it videos, email?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Das ist cool. Also für die nächsten 21 Tage, also du startest heute Morgen, für die nächsten 21 Tage bekommen sie ein Video und eine Herausforderung. Wie lange sind diese Videos pro Tag? Sind sie kürzer, sind sie länger?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Yeah, interesting. Okay, so they go through that for the next 21 days. Do you sell them anything during that challenge? Are you using it to upsell anything or is it just kind of the challenge is the challenge?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
In Brasilien, ist Biohacking ein Ding da unten? Ist das etwas, was sie wissen? Oder ist das etwas Neues für sie?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Very cool. So all these challenges, do you run them once or do you run the same challenge over and over again? Or how do you structure that?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Yeah.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
We should do a big event. Everyone in Brazil keeps wanting us to do a Funnel Hacking Live down there. We should do a Funnel Hacking, Biohacking Live down in Brazil and just like blow all their minds.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ich liebe diese Vision. Das ist cool. Untertitelung des ZDF für funk, 2017 Bis zum nächsten Mal. Vielen Dank. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a pre-built funnel, but for email replies.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center. And it just works. Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
notion.com slash russell Funnelhackern, lasst mich euch eine Geschichte erzählen, die mich immer noch ein wenig kringelt. Wir waren auf dem Weg nach einem riesigen Launch, die Funnels waren fertig, die Landingpages waren fest, die Kopie wurde eingeschaltet und alles war bereit zu rocken. Außer für eine Sache. Wir suchten mehr Unterstützung, um die Launch zu beherrschen.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Und wir dachten, keine große Sache, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gespart, um die richtige Person zu hirten. Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flotte von randomen Applikanten verbrannt, die nicht mal remote qualifiziert waren. Vielen Dank.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
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The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com. That's Indeed.com. So what are you waiting for?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Just go to Indeed.com right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. Well, you inspired me. I was planning on doing a January kind of a challenge, like more of my traditional way, but your way is interesting. I'm literally going to funnel hack you tonight.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
I'm going to go through the process of your most recent one and just check it out. Because I want to see how you fulfill and how you deliver, because I'm really fascinated to see the structure. Because I think I have an idea based on what you said that could work really good in one of our businesses that... I wanted to do a January challenge for that anyway.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And this might be a better way to do it. Because I get in the spot where I get excited. I'll do like an hour long call every day for 30 days. And then people get overwhelmed. I love the idea of like giving them a micro habit each day. Like teaching the principle and giving the habit. And just like breaking it up over 30 days. And probably be way more effective for people as well.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Anyway, I'm pumped.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Yeah, it sounds really fun actually. Because I get overwhelmed thinking the other way. Because I'm like, that's 30 hours of stuff I'm going to talk about for 30 hours versus like, if I've got 10 minutes each day, that becomes really simple. So, okay, I'm going to funnel hack you and I will return the report back and show what I do.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
So cool. All right, I got my first customer. Let's go. Okay. The next thing I want to ask you about is, so for your business, because those who are obviously listening to my podcast, right before this I was on your podcast. We talked about business a little bit and you said that you're not running ads right now. So I'm curious, how have you gotten your traffic and your following?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Und vielleicht gibt es etwas vor dem Thema, aber das ist das erste, was mir bekannt wurde, war deine Reise in ihren Schuhen, das ganze Teil deines Reises. War das Instagram? War das ein Podcast? Geh mir durch das erste Teil deines Reises. Ich bin gespannt, wie du angefangen hast.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
What's the process of that, right? Obviously in my world, we push more people to go buy paid ads and start driving traffic. And you've done most of everything you've done without that. So I'm curious, what's your strategy for getting traffic and building your following and all that kind of stuff?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Yeah, I think a lot of people who listen to this, like a lot of them are nervous about ads. And the fact you've done it without, it's really inspiring. Like how did, um, I guess, yeah, that's the question. Like how did, how did you build up your following initially when you went from not having followers?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Watching you socially has been fun, because you are so... you draw people into all parts of your life, right?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Like, even with your husband, like, watching the last couple of years, like, you guys had ups and then downs, and then ups and then downs, and then, like, you took us on the journey as you guys got engaged, and then the journey as you're getting close to the wedding, and then trying on the dress, like, it's funny, because, like, this is the first time we've hung out in person, but I feel like I know you, because I've been watching that journey, and then interweaving there, you got the business stuff, and then you have the pitches, but it's like, it feels so organic of, like, I feel like I'm part of this.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
I think, I look at most people's social, and they're very much, like, You know, this is my business or the opposite. And like you've done such a good job of like weaving all these things together, like weaving a storyline together that that people feel part of it.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And I think that's why they they want to see you succeed and celebrate when you when you have wins, you have new products and your new thing. And, you know, all that stuff's really, really fascinating. Does it ever make you like? Ich meine, du hast das schon so lange gemacht, aber war es schwer für dich, einige der schwierigeren Teile deines Lebens zu teilen?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ja, ich finde es wirklich cool. Es ist wirklich lustig zu sehen. Aufgrund deiner Inhalte habe ich eine Frage über ein letztes Geburtstag, das du in Italien hattest. Und du hattest ein verrücktes Feuerwerk-Show, das von niemandem zu zweit war. Ich bin gespannt, kannst du uns sagen, wie viel du auf die Feuerwerke für das Geburtstag gespart hast? Wissen.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
So I am a big fireworks fan. I usually spend, I spend between 5 and 10 grand each year for our fireworks show and you trump mine. So I'm guessing, I don't know, 10,000 plus.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Es ist wirklich cool.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ich bin gespannt. Ich werde dir die Geschichte zuerst erzählen. Ich vermute, dass du es nicht siehst. Es gab einen Mann, der eine der ersten Internet-Marketing-Mitglieder war. Did you like from your wedding? Did you guys use that for anything related to business or promotion or anything like that? Or was that just more like this is our special day and it's separate?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
So cool. I think everyone wanted to see the end of that part of the journey, which is really fun. Well, this has been fun. Like I said, it's been really cool watching you behind the scenes, watching your business, watching you socially and everything.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
For those in my audience who don't know you yet, where can they go to watch you and actually see you in action from your social, from your content, jumping into your challenges, where should they go to watch?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Very cool. And then everyone needs to go get a copy of your book. Where do they get Biohacking Like a Woman?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Na, das ist nicht gut.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Kannst du uns teilen, wie viele Kopien du in den letzten Jahren verkauft hast?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Es ist schwer, weil du sie hast, zumindest, es ist wahrscheinlich ähnlich wie bei uns, du hast Amazon, dann Kindle, dann Audible, dann die, die auf deinem Funnel sind. Ja, es ist schwer.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
I really enjoy it. I appreciate you. And yeah, I love watching entrepreneurship at all levels. And what you're doing is so cool. Again, socially, it's amazing. Watching Supplement Company, the apps, the challenges. I'm going to go funnel hack your challenge right now, as soon as we get done. But thanks for hanging out and being part of our, the ClickFunnels community. We really appreciate it.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
It's fun to know you a lot better.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Like a sailboat? Like you guys got on a sailboat?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
What's up everybody? Welcome back to the Marketing Secrets slash Selling Online Podcast. I'm not sure if we finished the rebrand yet as a time as I'm recording this, but excited to have you guys here. And excited because I've got one of our funnel hackers who I have on the line. And this is someone who's built a business using ClickFunnels, but using different techniques.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Wie viele Jahre her war diese Geschichte?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
12 Jahre her. Das war schon lange her. Habt ihr jahrelang auf dem Pazifischen Ozean dokumentiert, oder habt ihr das nach dem Travel aufgenommen?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
The way she does it has been different. And it's been really fun watching her. She's somebody who was a travel influencer for the first decade of her life. And you're going to hear a story we just got off the podcast. A really fascinating story about her literally buying a sales boat or a selling ship. Vielen Dank. Sie verwendet Funnels, um ihr Buch zu verkaufen.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Oh, cool. Before we get to the biohacking thing, a lot of people in my world, I don't think, understand the influencer world as well, right? Can you explain to them how you're able to do that full time for six years? How do you get paid? How do you make money sharing your travels? I don't think a lot of people in my world actually understand that.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
So cool. I was telling, my daughter is super talented and it's funny, a couple of years ago she got on TikTok and she blew up and then she got nervous and shut it all down. But she had like, I don't know, almost 100,000 followers and like really quick, then she freaked out. But I keep telling her, because she's like, she's a senior this year, she's going to college next year.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
And I'm like, I keep telling her, you could literally travel the world and get paid to do this. And she doesn't quite understand or is afraid of it, doesn't understand it's real. I'm excited actually to show her this. I think she understands like, I mean, what a cool experience for you, huh?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ja, das ist so eine coole Erfahrung. Manche Menschen leben ihre Leben, vielleicht reisen sie einmal oder zweimal in der Leben. Und du hattest die Chance, sechs Jahre lang die Welt zu sehen und jemand anderes zu finanzieren. Und wie du gesagt hast, leben in den Händen anderer Menschen, was so cool ist.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Ich kann mir nicht vorstellen, wie viele coole Erfahrungen und Geschichten du von dieser Ära hast, was so eine coole Art ist, eine Frau zu leben, denke ich.
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
So leading to that burnout then, so this is what you said, after six years you started having health issues. Was it originally because of the travel, because of all that kind of stuff, or what we think caused the original route, like health issues you started struggling with?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
So cool. Also, wiederum, wie du weißt, ich liebe Biohacking. Ich bin besessen mit der Welt. Ich mache all diese verrückte Sachen. Like right now, I'm in the middle of a five-day water fast. I'm doing peptides every day. All sorts. I love it. I geek out on it. But I'm curious for you, what were the...
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Für Leute, die Biohacking nicht kennen, was ist etwas, was du tust oder möchtest, um deine Gesundheit zu verändern?
The Russell Brunson Show
Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Sie verwendet Funnels, um ihre Kurse zu verkaufen. Und es ist eine wirklich faszinierende Geschichte. Eine, die ich letztes Jahr auch gesehen habe. Und ich habe wirklich viel Respekt vor ihr. Und ich bin gespannt, sie anzunehmen. Und mit dem gesagt, werden wir in die Interview. Wir haben die Chance, von unserer Biohacking-Bestfreundin zu lernen. Ihr Buch heißt Biohacking, wie eine Frau.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Oh, thank you. Well, let's start there. Tell us about it. So you're a musician who was struggling. How long ago was that that that part of your journey began?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
But most of them, they've got their own products, their own funnels, things like that. And so the question is like, okay, let's say – what's the equivalent of this smashing a pie in the face? For me, if I'm – let's say I'm selling a product on relationships or weight loss or things like that. So I'm sure that's what you deal with a lot now.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
It's like how do you take your framework and transform it for a very specific type of business? Is it different? Or how would you – how do you do it for other businesses like that?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
I'm curious because I can see how that works for a video or even an ad. But let's say... let's say someone's got a YouTube channel. Like, would you recommend that you have people where like most of the videos they're doing are following this formula consistently on their channel?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Or is this more like you do these every once in a while to increase engagement and subscribers and you could run as an ad? You know what I mean? Or what's, how do you, how do you train people? What's the, your thoughts on that?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah, just recently. I don't know him super well.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah, a lot of times we try to niche down because, again, in an offer and a funnel user, we're trying to niche down. But this is like pre-funnel. Like you said, a lot higher – a bigger sea of people to message so you can bring down and come down. The top of the funnel versus the bottom of the funnel, obviously.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
There's another legal one that – you said the other guy, the YouTube channel Legal Eagle. I don't know if you've seen them, but they have like 3 million followers. But he's interesting too because he's very similar. He's got a law firm. He's got ads throughout his law firm. But his videos are amazing because he'll pick a movie and he's like – Like say he's dumb and dumber.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
And he's like, here's every law that they broke in dumb and dumber. And he goes through this hilarious, you see the funny scene. And then he's like, this is illegal, you know, and all this stuff. And he just, it's like, he has the relevance of all the movies. Then new, new movies come out. He's like riding that train.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Cause he's like, Oh, here's all the laws that they broke in home alone 12 or whatever the next thing is. And it's just, it's, it's crazy to see his viralness. And then, but he also hits every political thing. Like everything that's top of top of, uh, you know, it's hitting, hitting press, like everything. He's got the legal analysis on each thing. And, um, and it's just been insane watching him.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
And I was kind of thinking on my side, I'm like, man, how do I, how do I capitalize? Like, cause I think I get too stuck in, in the lower end too, with funnels and stuff where it's like, I'm talking to my funnel hackers, like these are the people. And it's like, I got to come a step up. I think also to make my, my stuff go more viral, more viral, you know what I mean? Um, It's interesting.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah. A hundred percent. Okay. So I'm curious on platforms. You said you start on Facebook and you've gone across and, you know, you have systematically dominated probably every platform out there, especially the most recent one, YouTube, as we can tell, which is amazing. But like for people nowadays, if they're just getting started, is there a place you'd recommend?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Like are they starting short form? Are they starting long? Yeah. I don't know. What do you recommend people do if they're just the beginning of this? They've got to funnel up. They're starting to drive some traffic, but they want to start adding viral social stuff. Where would you lead them initially?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Are you creating something different for YouTube versus Instagram versus everything? Are you going, you know, you make a long form or short form version of each video or do you make one that's focused? Like this is our short form. We're gonna hit across all the platforms and then this is our law. You know, like what's your, how do you structure that kind of stuff?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah. Okay. Trial reels. I know this is a newer thing that most of my world probably doesn't know about yet. I actually found out about, I was hanging out with Sean Kelly, his podcast, and he says he's posting 40 trial reels a day. And from that polling, so you have to explain first off what it is and then how you guys are using it. Cause I don't think most of my world even knows that is yet.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Keep refreshing.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
That's right.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Do you delete the other ones? You just let them kind of roll out and just keep just leaving there.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
We have 20 years of events. Each day we got one or maybe two shots to make something amazing. So I talked to Sean. I was like, oh my gosh, we could... Like, again, we're going to hire a team just to full time, just because everything, yeah, just to, just to speeds up production. And then for us, like, again, we're, we're primarily a ads driven company.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
And so it's also for us, it's like, now we find the one, you know, throw out trials, find the winner for the social. And that one becomes like, now we reform as an ad. Now we get the best, the best ad as well, which saves us, you know, every ad we usually we're, we're testing a thousand bucks running an ad. So it saves us.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
You know, it's $20,000 a month, $30,000 a month testing, coming out with the best thing that's most likely to hit, which is, you know, that's exciting. I got chills. You both got it.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah. I also think just – AI is, I think, going to hurt so many industries because – Like software, like I had, if I had called our software, my development team today, it's like in five years from now, you could literally, you'll be able to go like, I want eBay and it'll just code to eBay. I want ClickFunnels. Like it stops becoming that sexy, right?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Information in and of itself is, is, you know, what we need AI in five seconds. You can create a course on anything you want. Right. I think that there's AI influence. There's stuff like that, but it's, Thank you
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Thank you for watching.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Welcome back to the show. Today, I'm with someone who I'm really pumped to hang out with for the first time, just meeting her a few minutes ago. But I've been watching her online probably since, I don't even know, probably four or five years. I started seeing her videos go viral, and they're insanely good. And I started watching video after video.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Thank you.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
So cool. And looking behind you, there's all your, you know, YouTube things, which you said, YouTube is the last platform you went on and you've already like lapped everybody outside 25 times. It looks like, which is amazing.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
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The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
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The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
I'm working way too hard. I've been trying for like a decade. I'm at like 300,000. So yeah. Well, yours are more meaningful. Selfishly, I'm going to learn what you did.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
They're entertainment for the masses. So in the music world, were you a singer-songwriter? Were you writing stuff ahead of time, which is why you have – when you transition to writing ads and stuff? Is that what you were doing in the music side?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
I'm curious. I'm a writer, too, so I love every writing style is different. Is there similarities from writing music to writing the ads that you're doing or the videos you're doing? Is it similar? Was there a crossover of like, wow, these are a good song that also match here? Or is it completely night and day different?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
people in the age of attention and when our spans are shorter than ever we have to start there or we don't even have a shot at getting people to our actual message yeah one thing um we'll probably go deeper in your scripting but one thing i see you do probably better than i've ever seen anyone um is not only do you like a lot of people do a hook like ah and they get their attention for a second and then they go into their thing you like lead these hooks but then it like it opens this like
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
a thing that you don't close till way later. And so it's like your hooks are so much more efficient and effective than almost anyone I've ever seen because of that. I've tried to figure out how to replicate that more so in my world, but do you know what I'm talking about? Like I love, you probably have a name for us.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
I started following her socially, and then started watching her from platform to platform. And I have a lot of friends who have videos that get like billions of views, and most of them don't ever like transition then into like let me show you what I'm doing.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
I love you to talk about that because it's not just like grab their attention with a flashy headliner, you jumping around. It's like you're hooking and opening a loop that then doesn't get the payoff till way later. I love to explain that part because I think it's the amplifier you're doing that's so much more powerful than almost anybody else doing any kind of hooks.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
And just over the last, I don't even know, we'll find out timelines from her here in a little bit, but in the last year or so that I've been aware of, she started like actually teaching her formula and what she's doing. So I bought the course, my team's been going through it and a whole bunch of other things.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
And I just, it's, it's really fun to see someone who is executing at probably one of the highest levels. I don't know if there's a top 10 list of like, the influencers are getting the most views, but she'd probably be on it. If not, we should make that list. But then also someone who can teach it as well, which is the harder part. I think a lot of times is doing it, then also being able to teach.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Interesting. So I want to go back. So Facebook's when you first let it into 2020 is right. It's like COVID that, that timeline is when you started publishing on Facebook. Yeah. And so we get 2019, 2019, we get people example.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Cause I, again, I've seen a lot of them, but like you said, like a bad big, how would you pull in any random example, but how you do a video, how you'd be hooking them and what, like what that kind of looked like originally. Cause I love people understand the evolution of kind of where you've gone with it.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
We were I think I saw it because you think it'd be like you just cut the thing where it slaps really fast. But how long did it drag out? How long were you Three minutes and one second.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Her name is Adley, and I'm super excited to be hanging out with her today. So Adley, how are you doing?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Yeah. If you've been following me for any amount of time, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels?
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
One of the things I love about Indeed is it makes hiring so fast. You can post the job, and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. They may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Are you hiring? Indeed is all you need. Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef grade pots and pans, like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Now I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in. This isn't your average ad platform. It's a network of over a billion professionals, and targeting options are insane.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
You can target the exact buyers by job title, industry, company size, role, seniority, even skills and company revenue. That means your message gets in front of the right people, not someone who thinks instant ramen is gourmet dining. Now, if you're serious about B2B marketing and not just throwing spaghetti at the wall, hoping it'll stick, then you've got to be on LinkedIn.
The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
And here's the best part. LinkedIn will give you $100 credit on your next campaign, so you can see it in action. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads. I know in our world, there's some people who look at this and they want to create videos and stuff to get advertising money.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And your brain is like, wait, are we really going to do this? Untertitelung des ZDF, 2020 They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Es ist ein 3-Tage-Event, in dem ich mich tief in Persuasion, Verkauf und andere coole Sachen befasse. Aber es wird ein wirklich cooles Podcast sein, um euch in die Persuasion-Mindset zu bringen. Mit dem gesagt, gehe ich zum ersten YouTube-Video. Ich bin Russell Brunson und willkommen bei Marketing-Secrets-Podcast.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
These are moments of panic and pivot and hustle and breakthrough in every single episode. Bis zum nächsten Mal. So go follow This is Small Business on Apple Podcasts, Spotify or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Okay, number three principle.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
This is one that I learned from a guy named Ted Thomas. And Ted is one of the best stage presenters ever. And I remember when I was first learning speaking, I heard people talk about him. In fact, his nickname, they called him the Pied Piper of Closing. Und sie sagten, was passieren würde, ist, dass du siehst, dass der Pied Piper so läuft und alle Dinge folgen. Er sagt das selbe.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Du siehst ihn in seinen Präsentationen. Jeder holt ihre Kreditkarte aus der Walle und dann bekommt er Leute. Und wenn du auf YouTube gehst und in Ted Thomas Pied Piper schreibst, gibt es Videos davon, wo er seine Kreditkarte hat und er läuft. Und es gibt eine Reihe von 400 oder 500 Leuten, die rumlaufen, ihre Kreditkarten halten. Er geht sie in die Rückseite der Raum, richtig?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
The guy's famous for this. I was like, anyway. So I'd been watching him, I'd been studying him, I'd been learning some stuff, but I'd never actually met him in person. And one day I'm speaking at this event, and I'm sitting there in the room, there's probably maybe 200 people in the room, and all of a sudden, I see it. Ted Thomas walks through the back door and sits in the audience.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And I was like... That's the dude who's really good at closing. And I'm trying to sell. I just kind of freaked out for a second. Okay, he's not here. So I did my best to do my pitch. I closed pretty well. People ran in the back and signed up. And then after that, he kind of lingered in the back of the room as I'm closing sales and stuff. And I'm like, oh man. And finally everyone left.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
It's just him and me. And he's like, hey man, that's a great presentation. Can I take you to lunch? I was like, sure, let's go to lunch. And so he takes me to lunch. Und zu Mittag beginnt er, mir all diese Fragen zu fragen, mich zu fühlen, als wäre ich super faszinierend. Und er fragt mich Frage nach Frage nach Frage nach Frage nach Frage. Und ich sage, das ist so cool. Und dann hat er stoppt.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Er hat gesagt, hey, Russell, schau dir jetzt die Hände an. Und ich sage, was redest du? Er sagt, schau dir die Hände an. Was passiert? Er sagt, siehst du, was mit deiner Hände passiert ist? Ich sage, was ist passiert? Er sagt, ich habe dich gesagt, ich habe dich gesagt, schnauze dir die Hände an. Er sagt, du hast dich seit fünf Minuten mit deiner Hände geschnauzt. I'm like, okay.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
He's like, I need to teach you something that's going to change your speaking career forever. He said, when I was in the back of the room, he's like, you did a great presentation, you did all the things, but I was watching the heads of the audience and everyone's head just sat there. Niemand sagte, dass es bewegt war.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Er sagte, der Grund, warum, ist, weil die einzige Zeit, als du versucht hast, mir etwas zu verkaufen, war am Ende. Die erste Zeit, als du mich für etwas gefragt hast, war am Ende. Er sagte, wenn du die Art und Weise siehst, wie ich spreche, er sagte, ich mache solche Dinge wie Trial Closes, wie ich es gerade mit dir gemacht habe.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Er sagte, was ein Trial Closes ist, ist, dass ich dir eine kurze Frage frage, wie eine Ja oder Nein-Frage, wo du Ja antwortest. Und er fragte noch eine Frage und die Antwort war ja. Er sagte, wenn du mich im Hintergrund schaust, wenn ich auf der Bühne bin, dann wirst du eine Reihe von Leuten sehen, deren Hände so gehen, für 90 Minuten.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Sie sagten ja, tausende Mal, bevor ich sie jemals gefragt habe, um ihre Kreditkarte rauszunehmen. Und ich sagte, das ist faszinierend, wie funktioniert das? Er sagte, okay, das ist, was du tun musst. Er sagte, du musst in diesen Trial Codes beginnen, die durch deine Präsentation gehen. Also er sagte, du sagst etwas, du sagst, ihr bekommt das, macht das Sinn? Wie toll ist das?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Die Leute sagten, ja, ja, ja. Und du tust weiter, du tust weiter, wie oft auch immer du kannst. So I remember after you told me that, I was trying to think of where I could put trial closes into what I was doing. And at the time I had an automated webinar that was doing really, really good. In fact, I remember to this day, we were making $9.50 for every person registered for the webinar.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so I got home, I took that webinar, and I got it all transcribed, and I figured out trial closes I could put throughout the entire webinar, probably 100 of them. So I wrote all these trial clauses. I recorded myself just saying the trial clause. Like, are you guys getting this? Is this amazing? How many of you guys wish this was you? Can you see yourself doing this? Etc., etc.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I recorded those and had my brother take the video file and just weave in the trial clauses. Like, I didn't change the rest of the webinar. I was just weaving in the trial clauses to that presentation. Wir haben es live zurückgelegt und es wiederhergestellt. Wir haben von 9,50$ pro Registrierung bis 16,40$ pro Registrierung gemacht, indem wir diese Trial Closes eingeführt haben.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Zuerst wird es seltsam fühlen, weil man sich wütend fühlen wird, wenn man versucht, Leute zu sagen, dass sie ja sagen. Aber was ich zu Beginn gelernt habe, war, dass ich diese kleinen Sticknoten bekommen habe und verschiedene Trial Closes auswählen würde. Ich würde sie über meinen Monitor auf meinem Computer stecken.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und wenn ich ein Webinar machen würde, würde ich etwas darüber sprechen und ich würde einen sehen und sagen, oh, habt ihr das bekommen? I see another one like, oh, does this make sense? Can you imagine yourself doing this? Can you, like, wouldn't that be cool to be able to do with that person? Like, would that change your life forever? Like, yes, yes, yes, yes.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I started getting better and better at that. You probably noticed when I speak. In einem traditionellen Event habe ich euch wahrscheinlich 5.000 Fragen in der Stunde gefragt. Selbst wenn ich etwas nicht verkaufe, weil ich versuche, wiederum, Vertrauen, Konsistenz, Komplizierung zu bekommen. Ich werde von euch sagen, ja, immer und immer und immer wieder.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Also, Trial Closed ist eine der mächtigsten Dinge, die man lernen und vermitteln kann. Und in alles, was man macht, von Facebook-Lives, Instagram, YouTube, eure Podcast-Episode. Ich will, dass Leute ihre Hände knacken, wo auch immer sie sind. Auch auf Webinaren. Ich werde auf einem Webinar sein. Ich weiß, du bist irgendwo da. Ich weiß, ich kann dich nicht sehen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ich will, dass du deine Hände knackst. Ja, sag mir, ja, du kannst mich sehen. Ich schicke deine Hände hoch und runter. Ich bekomme sie. in diesem Yes-Stand, diesem Yes-Momentum, sodass sie am Ende, wenn sie Geld fragen, so gewohnt sind, dass sie Ja sagen. Das ist das Prinzip von Trial Closes.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So what we're talking about today during this presentation, you can see the title, it's called Persuasion Secrets. And we call that, and I wanted to spend a good 45 minutes yesterday talking about persuasion, because in every aspect of your life, you guys are going to be persuading people.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
You're going to be doing it in your personal life, with your spouses, with your kids, with other people, right? We're always using persuasion, but specifically in this business, it's all about persuasion, right? You have something you believe in, you have a gift, you got a product, a service, something that you need people to um mit dir zu kommen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Okay, der nächste ist einer meiner Favoriten, weil so viele von uns, die über den Thema sprechen, den wir lieben. Eines der Dinge, die wir tun wollen, ist, dass wir dem Rest der Welt zeigen wollen, wie klug wir sind, richtig? Was ist der schlimmste Weg, jemanden zu überzeugen?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wir denken, dass wir, oh, indem wir mehr wissenschaftlich sind und einen Hat tragen und große Worte benutzen können, werden die Leute denken, dass ich sehr, sehr klug bin. Was tatsächlich passiert, ist, dass es dich von der Publikation entfernt, richtig? Sie denken, oh, diese Person benutzt große Worte, ich verstehe nicht, was sie sagt, und es separiert dich.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Okay, also für mich, wenn du es bemerkst, will ich immer meine Kommunikation einfach sein, auf jeder Ebene, also es ist egal, wie alt du bist, wie, dass jeder die Dinge, die ich sage, verstehen kann.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ich erinnere mich zurück, Mann, das ist, wie viele Jahre her, während der, bevor Trump Präsident war, als sie alle Primarien und so gemacht haben, und sie haben einen Test gemacht, ich glaube, eine der News-Stationen hat einen Test gemacht, sie haben jeden von den Leuten, die auf der Republikaner-Karte waren, und sie haben ihre Präsentation durch einen Test gemacht, um zu sehen, wie alt, wie hoch Grad sie alle sprechen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und der typische Politiker sprach auf einem 7. oder 8. Grad-Niveau. Das scheint ein wenig niedrig zu sein, aber dann kam Trump zurück und es war auf einem 4. Grad-Niveau. Und es ist interessant, weil wenn man versucht, Leute zu überzeugen, wenn man auf einem 7. Grad-Niveau spricht oder auf einem 10.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Grad-Niveau spricht oder auf einem College-Niveau spricht, wirst du sie nicht überzeugen, du wirst sie verwirren, sie werden denken, dass sie dumm sind und sie werden sich entfernen. Du musst auf einem 2. oder 3. Grad-Niveau sprechen. Das ist die Grundlage für alle Art von Kommunikation.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und wenn du nicht lernst, wie Leute zu bewegen, um mit dir zu gehen, egal wie gut dein Produkt oder dein Service ist, ist es unmöglich, dass sie es kaufen. Und so ist das, was diese ganze Präsentation sein wird, um euch ein paar Verschwörungstechniken zu erlernen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So what happens though is there's times in our communication where we're selling something, we're talking about it, we're trying to teach something, where we have to use a word that's complicated, right? A bigger word.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so what I do is every time I come to a word that's kind of complicated, like for example, when I was doing, working with Pruvit, when they first launched, we were helping them write the scripts and the pitches, and it was interesting because everyone in that In that business they use very techno jargon, right?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
They use words like ketosis and ketones and glucose and all these things that you may think, oh, everyone knows what that is. It's not true. Like I've been in that business helping them for almost a decade now and I still don't know the difference between glucose and ketone. I don't even know what those things even mean, right?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
But they assume that everybody knows and start throwing this jargon and like you're trying to close somebody on this thing and you're using this jargon assuming they know what it is and they don't. Okay, also was ich tue, ich benutze dieses Ding, das Kind of Like Bridge heißt.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und was ein Kind of Like Bridge ist, ist, dass du im Grunde, jedes Mal, wenn es eine Worte gibt, sagen wir, das ist eine Worte hier, ich werde eine wirklich faszinierende Worte benutzen, und es könnte Funnels sein, es könnte Ketone sein, es könnte was auch immer sein. Also sagen wir, es sind Ketone. Ich muss bemerken, dass die meisten der Publikation keine Ahnung hat, was ein Ketone eigentlich ist.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wenn sie es tun, dann haben sie wahrscheinlich schon den Produkt oder Service gekauft. Also die Leute, die ich versuche zu überzeugen, wissen nicht, was das ist. Also sobald ich das Wort Ketone sage, muss ich stoppen und sagen, es ist ein bisschen wie, Und dann erzähle ich ihnen eine Geschichte, die den Gipfel für etwas breiten wird, was sie verstehen. Okay? Also es ist Ketone.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Es ist so, als würde ich diesen Gipfel nach hinten drehen. Es geht in diese Richtung. Und ich erkläre etwas, was sie verstehen, was sie bereits im Kontext haben.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Also, als ich das Video für Prove-It geschrieben habe, eine der Dinge, die ich gesagt habe, ich habe über Ketone gesprochen, ich habe gesagt, in dem Skript habe ich gesagt, dann trinkst du diese Sachen, du bekommst diese Dinge in deinem Körper, die Ketone sind. Ketone sind wie eine Million motivierende Redner, die durch deinen Körper laufen, dich erstaunlich fühlen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And people are like, oh, that sounds awesome. They don't know what ketones are, but they know what motivational speakers are. And a thousand running through your body, like, oh, that makes a lot of sense. Und so jedes Mal, wenn ich spreche, versuche ich zu fragen, was sind die Wörter, die hier kommen werden, die auf dieser Wand sein werden.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Du kannst alles, was du tust, von Facebook-Lives, zu Blogposts, zu Webinaren, zu Live-Events, zu Teleseminaren, Telesummits, Virtual Events, wie jedes Mal, wenn du sprichst, Instagram-Storys, jedes Mal, wenn wir sprechen, benutzen wir diese Verschwörungstechniken. Und so werden wir euch ein paar davon zeigen. Aber To do this, I wanted to bring on stage one of my favorite speakers.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Sobald jemand sie hört und sie nicht verstehen, fühlen sie sich dumm und sie beginnen, sich von euch zu entfernen. Jedes Mal, wenn das kommt, muss ich stoppen und sagen, was ist eine Brücke? Einer meiner Lieblingsleute in meinem Kategorie-Kings-Programm, Ryan Lee und Brad Gibb. Seid ihr irgendwo hier? Ja! Sie sind irgendwo hier.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Sie waren wahrscheinlich das Beste, naja, sie waren wahrscheinlich das Schlimmste und jetzt das Beste. Als sie zuerst in unsere Welt kamen, verkauften sie finanzielle Planung und all diese Dinge. Und diese Worte waren so groß, dass ich dachte, ich weiß nicht, worüber sie sprechen. Und sie sagten, aber Russell, du hast viel Geld, du sollst blablabla. Und sie begannen, diese Worte auf mich zu werfen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und ich dachte, keine dieser Worte sind Englisch. Ich weiß nicht, was du sagst. Aber du bist eine berufliche Person, du hast viel Geld. Ich sage, ich verstehe noch nicht alles, was du sagst. Und so sind sie wieder zurückgekommen zu ihren Präsentationen und ihren Webinaren und ihren Reden.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und sie haben herausgefunden, wie die Brücke für jedes einzelne Prinzip, jedes einzelne Konzept, die sie hatten. Und ich habe sie gesehen, als sie irgendwie kämpften, sie kämpften, sie kämpften. Und sie... Sie waren eine der schnellsten, sobald ihre Botschaft geklickt wurde. Sie sind von keinem Erfolg, bis zu 2ComicClub, bis zu 2ComicClubX und weiter in Monaten. Versus Jahrhunderte.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Es war verrückt. Und wenn es heran kam, war eine der kräftigen Dinge, zurückzukommen und ihre Kommunikation zu simplifizieren. Anstatt diese Wörter zu benutzen, die alle kennen, benutzen sie Bridges jedes Mal. Also jedes Mal, wenn du Webinare, Slides, Instagram kreierst, jedes Mal, wenn du eine Wörter benutzt, denkst du dir, jemand weiß das nicht. Hör einfach auf und denk, es ist so.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Oh, I thought we were at Funnel Hacking Live. Give it up for Russell Brunson, y'all make some noise. Thank you. Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
LinkedIn ist nicht deine tägliche soziale Plattform. Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, abhängig sind. Und ihre Targeting-Optionen sind unreal. Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren. Du legst dein Fokus auf die Entscheidenden, die tatsächlich kaufen, was du verkaufst.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Es ist wie ein magischer Filter für deinen perfekten Kunden. Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht weiter bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Funnel Hacker. Vielen Dank. Sponsored Jobs on Indeed get 45% more applications than non-sponsored jobs. Why?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
We've had a chance literally to go to war with each other three or four times, doing big stages. We had one time at Grant Cardone's event in front of 35,000 people. We were on stage together persuading, closing a room of 35,000 people. Can you guys imagine that? We had so much fun. He's one of the best stage presenters I've ever met in my life and also one of the best closers.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Because they're seen by the right people at the right time. You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time and there's no monthly fee or contract. You just pay for results. Wollt ihr wissen, wie schnell es funktioniert?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
In der Zeit, in der wir euch über diese Geschichte erzählt haben, wurden 23 Hörer auf Indeed weltweit gemacht. Das ist, wie effizient es ist. Es ist kein Wunsch, länger zu warten. Sprechen Sie Ihre Hörung jetzt mit Indeed. Und die Zuhörer dieser Show bekommen einen 75-Dollar-Sponsoren-Jobkredit, um Ihre Jobs mehr Visibilität zu bekommen, bei indeed.com. Das ist indeed.com. So, was wartet ihr?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Geht einfach zu indeed.com. Klickt jetzt und unterstützt unseren Show, indem ihr über Indeed gehört habt, auf diesem Podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so we wanted to spend today talking about persuasion with him. So, if you guys can all stand on your feet and put your hands together for Myron Golden!
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Give him a round of applause! That was amazing! Ich möchte nur einen coolen Beispiel dazu geben. Als ich das erste Mal in diesem Geschäft begonnen habe, hatte ich ein Teleseminar. Das war vor den Webinaren, bevor wir Zoom hatten, hatten wir Telefonnummern.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ich hatte ein Teleseminar und der Person, mit der ich das Teleseminar gemacht habe, hat gesagt, wir machen einen 60-minütigen Anruf und dann verkaufen wir das Ding am Ende. Er hat gesagt, dass es vier Dinge gibt, zu denen die Leute Nein sagen. Das ist, was sie sind. Wenn du mir diese vier Fragen fragst, werden die Leute am Ende verrückt kaufen. Und einer der Fragen war, das Produkt war 297 Dollar.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Er sagt, die meisten Leute denken, dass das wirklich teuer ist, als sie es zum ersten Mal hören. Also muss ich mich fragen, hey, Mike, es ist ein bisschen verrückt, dieses Produkt, das du geschaffen hast, es gibt so viele Dinge, du zahlst nur 297 Dollar für es. Warum in der Welt verkaufst du es so teuer? Das war die Frage, die ich 10 Minuten in der Sache gefragt habe.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und dann, schau mal, am Ende hat niemand gesagt, dass ich es nicht erlauben kann. Oh, das ist so günstig. Ich habe den Rahmen am Anfang geändert, sodass es bei der Zeit, als wir zum Schluss kamen, wirklich günstig aussah. Okay, kleine Veränderungen, die du in deiner Präsentation durchführen kannst, um es zu setzen, sodass es am Ende leichter schließt. So good. Okay. Principle number seven.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
This is one I could literally do a three-day event on, but we do not have that much time, unfortunately. But I'm going to spend three or four minutes on it, which is going to be so much fun. So when I'm closing anybody, and this is true in all aspects of everything, in webinars, teleseminars, sales pages, email sequences, retargeting campaigns, everything.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
There's three core things that I use to close someone. Number one is emotion, number two is logic, and number three is fear. Now I'm going to draw a picture of the human brain, because the human brain looks kind of like... Oh, ich wünschte, es wäre besser so. Okay? Und das ist wie dieses quirlige... Okay, die Front des menschlichen Gehirns hier irgendwo, das ist unser gewöhnlicher Gehirn, richtig?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
In unserem gewöhnlichen Gehirn sind zwei Dinge passiert. Einer nennt sich Emotion und der andere nennt sich Logik. Okay, hier hinten ist unser gewöhnlicher Gehirn und dann hier unten irgendwo ist das lymphatische System, glaube ich, und hier hinten ist, wo wir... Ich habe das ganze Ding im Unlock the Seekers-Familie-Event dieses Sommer mit all den Kindern gemacht.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ich kam raus und wir haben gezeigt, dass das ein Elefant ist, das sind Mönche, das ist ein Lizard und wir haben das groß gemacht. Es war so viel Spaß. Deine Kinder können es dir später erklären, wenn du es brauchst. Just ask about the monkeys, the elephants, they'll break it back down for you. But these are things that are happening in our brain every single day.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so every single one of us works off of different things. Some of you guys are very emotional, some of you guys are very logical, and some of you guys only buy or move based off fear.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ein guter Weg, diese ersten Sachen zu erklären ist, wenn ich mit einer Box Twinkies rausgekommen wäre und euch die Twinkies gezeigt hätte, wie viele von euch würden sagen, oh mein Gott, ich will eine Twinkie jetzt. Wer will eine Twinkie? Die Leute wollen eine Twinkie jetzt. Das ist nicht für einen großen Publikum, was eigentlich viel Sinn macht.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Eure Kinder würden alle überrascht sein, weil sie die Twinkie sehen und Emotionen führen und sie denken, oh mein Gott, ich will diese Twinkie, die ist so gut. Alle von euch in diesem Raum, was passiert ist, dass ihr die Twinkie gesehen habt und plötzlich hat euch die Logik geklappt und ihr denkt, wie viele Kalorien es sein wird, wie viel Zucker, ich werde einen kräftigen Zucker haben.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ihr beginnt logisch durch all die Dinge zu denken, richtig? Okay, und wir haben dieses Ding, wo wir zwischen Emotion und Logik kämpfen. Emotion und Logik, diese zwei Dinge kämpfen immer wieder zurück und zurück. Okay, und deshalb gebe ich eine Präsentation. Ich muss zu beiden dieser Meinen sprechen. Nun, für den meisten Teil ist Emotion für mich eine bessere Sache, um zu beenden.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Also lege ich mit Emotionen. Das ist mein bestes Ding. Ich werde mit Geschichten, Emotionen führen, um jemanden emotional zu lassen, um sich zu bewegen. Okay, und es wird ein Teil des Publikums sein, der sich auf Emotionen konzentriert. Okay, nachdem ich den emotionalen Verkäufer sagen kann, muss ich dann an die logischen Verkäufer transitionieren.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Leute, die mir logisch etwas erklären müssen, damit sie ihre Schwester zurückgeben können und ihnen logisch sagen können, warum sie es gekauft haben. Okay, wir wissen alle, dass Leute emotional Dinge kaufen. Wie wenn du einen Ferrari kaufen würdest, sitzt du in einem, oder ein Lamborghini sitzt du in einem, und du denkst dir, Wow, das wäre so cool.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Du fährst herum, du denkst, das ist unglaublich, ich fühle mich so gut. Du fährst auf die Gasstation und Leute kommen zu dir und du denkst, das fühlt sich wirklich, wirklich gut an. Und dann fährst du zurück und du sagst deiner Schwester, hey, ich habe einen Ferrari gekauft. Aber das Ding ist, es hat eine wirklich gute Gasmahl. Es hat eine wirklich hohe Resell-Welt, was unglaublich ist.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und wir justifizieren es logisch, richtig? Es gibt Emotionen, es gibt Logik. Und dann der letzte ist Angst. Und um Angst zu überwinden, verwenden wir Urgenz und Schwierigkeit. Es ist also interessant, wenn man sich nur dieses Event anschaut, zum Beispiel.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wie viele von euch haben ihre Tickets im letzten Jahr von Funnel Hacking Live gekauft, weil ihr sagt, das ist unglaublich, ich werde sie nicht vermissen, egal was. Wer von meinen Leuten hat es letztes Jahr gekauft? Ihr seid meine emotionalsten Verkäufer. Nummer zwei, wie viele von euch warten? Wer spricht nächstes Jahr? Wird es wert? Wird Toni zurückkommen?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wer wird sagen, ich werde warten und herausfinden? Wie viele von euch haben zwischen letzten Jahres Funnel Hacking Live und vielleicht drei Monate zuvor gekauft? Wie viele von euch haben während dieser Zeit gekauft? Okay, sehr cool. Also Motion & Logic. Jetzt, wisst ihr, dass fast 50% unserer Tickets in den letzten drei Wochen verkauft werden?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wie viele von euch haben in den letzten drei Wochen gekauft? Oh, guess what took me to get you here? Fear. Fear of missing out. Urgency. Scarcity. Pulling things away. Okay? Now, if I only tried to sell with emotion or only tried to sell with logic, only tried to sell with fear, I would not make as much money. So every sales argument I have, I'm attacking emotion, logic, and fear. Okay?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I do it when I'm speaking at a webinar. I'm doing it on stage. If I have a sales page, right? Here's my sales page. Die dritte Hälfte meiner E-Mail-Page verwendet ein Video, das die Emotionen beherrscht. Unterhalb des Videos verwendet man eine längere Form von Kopien, die zu Logik sprechen. Und unten habe ich Urgenz und Schwierigkeit, die zu Angst sprechen. In einer Retargeting-Kampagne.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Guck mal, was zuerst passiert. Du hast meine Webseite und du gehst weg. Das erste Set von Retargeting-Ads spricht alle nach der Logik. Dann transitionieren wir zu Emotionen. Dann transitionieren wir zu Logik. Und die letzten in der Kampagne transitionieren zu Angst. Meine E-Mail-Sequenzen. Guck mal, wie sie gehen. Wir führen mit Emotionen. Dann gehen wir zu Logik. Und dann gehen wir zu Angst.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wieder und wieder und wieder und wieder und wieder. Ich packe also diese drei Teile des Gehirns, weil diese Dinge dich entweder bewegen oder nicht bewegen. Und wenn ich mich nicht auf die drei, die ich präsentiere, konzentriere, wird niemand bewegen. So, da bist du mit Motivation, Logik und Angst.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I'm so excited. The first time I ever saw Myron, by the way, we were at an event. Dagan Smith, who's in the audience somewhere, me and Dagan did an event, and Myron came as a guest. And he was an attendee, sitting in the back, just doing his thing, hanging out. And then, I can't remember what happened, but you're like, let me tell you guys something real quick. And he dropped this little bomb.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
It was just like this little thing. And he said it, and me and Dagan were looking at each other like... What did you say? I mean, what's that guy's name? I don't know. It was just, it was magic. And it was like these little things that come through Myron's brain. They're just like the most amazing thing in the world. So I'm excited to be sharing a bunch of them with you.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
He's trying to buy your money for me now. He still wants the... Come see me.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
That's awesome. You guys, there are so many amazing persuasion techniques we had a chance to share with you before we ran out of time today. Did you guys enjoy those? Alright.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Thanks, everybody!
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Hey, what's going on everybody? This is Russell Brunson. Welcome back to the podcast. Excited to have you guys here today. Today actually we posted something really cool on YouTube. over the last week or so that did really well and people loved it and I thought, man, this is something that would be really cool to share with you guys here on the actual podcast.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And the game plan is we're going to start tag teaming, going back and forth, sharing some of the things I do from stage to sell and persuade. And Myron and I will kind of go back and forth, have some fun. Does that sound good to you guys? Okay, anything you want to say before we jump right into this?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Awesome. Okay, so I'm actually going to start, I'm going to start number one. But before, so, I'm trying to think of the best way to set this up. So, we're going to go through a bunch of different principles. The first principle I'm going to talk about when you are persuading people is a principle called social compliance. Who here has ever heard of that before?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Okay, um zu beginnen, ich zeige es euch kurz, es ist wie ein Minute langer Trailer für einen Film, es ist ein Dokumentarfilm auf Netflix, der heißt The Push. Wer hat hier schon mal The Push gesehen? Okay, um das aufzunehmen, dieses Dokumentarfilm ist verrückt. Das ist euer homework für nächste Woche, geht nach Hause und schaut es euch an.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Aber im Grunde ist es ein soziales Experiment, um zu sehen, ob sie jemanden finden können, sie haben sich neu getroffen und innerhalb eines 90-Minuten-Winders bekommen sie die Person, um jemanden aus einem Gebäude zu töten. Können sie das tatsächlich tun? Logisch gesagt, gibt es keinen Weg, das ist nicht möglich.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Aber als ihr das Dokumentarfilm schaut, die vier Leute, die es gemacht haben, drei der vier Leute, dachten, sie würden jemanden zu ihrem Tod drücken, innerhalb von 90 Minuten, als das Experiment anfing. Und deshalb möchte ich euch dieses Dokumentarfilm zeigen, weil es ein bisschen schrecklich ist, ein bisschen schrecklich, aber es gibt auch einige wirklich coole Prinzipien, über die wir sprechen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Also, lasst uns das Dokumentarfilm-Trailer jetzt machen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Whoa! Jeder ist so wie, klatschen wir? Okay, also natürlich ist mein Ziel nicht, dass ihr jemanden in 90 Minuten Zeit zu töten. Aber es gibt viele Zeiten in meinem Leben, in denen ich die Komplizität benötige, um jemanden in die Rückseite zu bringen, um mein Produkt zu kaufen, um mein Service zu kaufen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So kind of the back story is that a couple of years ago at Funhacking Live, I wanted to do a presentation called Persuasion Secrets and so I kind of mapped out a really cool presentation and I thought, man, it would be cool if I was able to pull Myron Golden into here and have him teach some stuff as well.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und es gibt interessante Dinge, wenn man das Dokumentarium schaut, wenn man es nicht durch die schlechte Seite schaut, sondern durch... Wie kann man das als Verschwörungstechnik nutzen, die wirklich mächtig ist?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Ich erinnere mich, als ich beim ersten 10x-Event sprach, als es 9000 Leute in der Mandalay Bay gab, und mein Ziel war es, den Rekord für die meisten Verkäufe in einem 90-Minuten-Zeit zu setzen. Und ich dachte mir, wie bekomme ich Leute? Das ist ein riesiges Publikum. Das Stadion war so groß, es war hart. Wie bekommst du Rapport und Verschwörung?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und wie verbindest du dich mit Leuten, die von überall in diesem riesigen Stadion sind? Und eines der Dinge, die ich von diesem Dokumentar gelernt habe, war alles darum, um Menschen diese kleinen Mikro-Vorgaben zu machen. Vorgaben und Aufmerksamkeit, Vorgaben und Aufmerksamkeit, richtig?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Sie haben die Person nicht zum ersten Mal aufgehoben und gesagt, hey, drück diese Person aus dem Gebäude, weil sie hätte gesagt nein. Anstattdessen mussten sie nur kleine Dinge machen. Und ich dachte, okay, was ist das erste, was ich tun kann, um alle zusammen, als Gruppe, ein kleines Ding zu machen? Ich werde einen Anruf machen, damit alle zu sagen Ja dazu können.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und das wird der erste Anruf sein. Und dann gehe ich zum nächsten und zum nächsten. Okay, also für diejenigen von euch, die die Chance hatten, meine Präsentation bei 10x zu sehen, was war das erste, was ich gemacht habe, um soziale Gerechtigkeit zu bauen? Wer hier weiß? I had everybody pull their phone out. I said, everybody pull your phone out. Everybody get your thing.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And suddenly within 30 seconds, I had 9,000 people in the room, all mirror matching me, all with the same phone. And I asked them to do something. They said, yes. I got people moving it around and we were mirroring and matching and everything was connected. Now I put it away and I already had this connection immediately with the audience where now we were connected.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Anstatt, dass es typisch so ist, oh, da ist diese Person auf der Bühne, sie ist sehr verbunden und so weiter. Und dadurch habe ich ein kleines Versprechen gefragt. Und dann habe ich ein anderes Versprechen gefragt und ein anderes Versprechen.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und als ich am Ende gekommen bin, war es nicht verrückt, dass ich ein Versprechen gefragt habe, um für sie zu gehen und 3.000 Dollar für ein Account für ClickFunnels zu spenden. Das macht Sinn? Und also für euch alle, ihr könnt diese sozialen Komplizierungen in alles, was ihr macht, bewegen. Denkt an den letzten Tag und einen halben hier bei Funnel Hockey Live. Ich habe euch viele Dinge gefragt.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wir haben euch aufgestanden, wir haben euch gesessen, wir haben euch verschiedene Dinge gemacht, richtig? Ich versuche, einen Rapport zu bauen, damit ihr mit mir umgehen könnt, mit mir verbinden könnt und durch das gesamte Event umgehen könnt. Und das ist Prinzip Nummer eins.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Das ist dieses wahnsinnig coole Konzept der sozialen Gerechtigkeit und wie man es benutzt und es in all eure Präsentationen einsetzt. Und es funktioniert genauso gut wie auf einem Webinar. Wow, that's good. Give it up for Russell, y'all. Make some noise, make some noise. Thank you.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so we did this really cool presentation where we tag-teamed back and forth like our greatest persuasion secrets to get people to buy and to come to you and all that kind of stuff, right?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
und um anyway so that presentation happened for knocking live and then it's been like two years we haven't done anything with that footage and so i made two youtube videos one where i just pulled my persuasion secrets and the second video was just myron's persuasion secrets and it's really cool so i thought what if i share that with you guys right now today as we're going so um how many guys want to learn some persuasion secrets uh this will help you in your webinars your presentations your videos everywhere
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Das erste Mal, als er mir das gesagt hat, habe ich gesagt, du sagst ihnen den Preis am Anfang. Er hat gesagt, ja. Das ist so furchtbar. Das erste Mal, als ich das gemacht habe, war es im 10x-Event. Ich hatte meine Slides und ich ging weiter. Ich war so, nope, nope, nope. Und fünf Minuten vorher, als ich die Slides deleten wollte, war ich so, ah. Ich war so schockiert, so schockiert.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und ich dachte mir, ich werde es einfach machen. Und dann habe ich die Slides ausgeliefert und dann war es zu spät. Und so komme ich da raus und gehe durch die Slides. Und plötzlich sehe ich, dass die drei oder vier Slides, dass ich sie mir literally sage, dass ich am Ende von diesem Video euch etwas für 11.557 Dollar verkaufen werde.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Und wenn ich euch prüfe, dass Funnels das Größte in der Welt sind, wie viele von euch sind bereit, 11.552 Dollar zu bezahlen? Und dann habe ich alle dazu verabschiedet. Und dann habe ich die gesamte Präsentation gemacht. Und dann habe ich das Ende gemacht. Und es schloss. Und es blieb mir im Kopf. Und letztens habe ich ein Webinar gemacht.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wie viele von euch haben das Funnel Builder Webinar gesehen, das ich vor einem Monat oder so gemacht habe? During that webinar I did the same thing, like slide two, I'm like, just so you guys know, my goal of this entire presentation is to get you guys to become certified, become a certified funnel builder. And the cost of this is going to be $20,000. Here's the price up here.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wenn es so ist, dann mache ich dir einen Vorschlag. Nachdem du das gehört hast, musst du lernen, online zu verkaufen. Wir haben ein Event namens Selling Online, das ich jedes paar Monate mache. Das nächste wird am Ende Januar kommen. Wenn du auf sellingonline.com gehst, bekommst du ein Ticket für 100 Dollar.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And then I did the entire presentation and at the end we had the price drop. So the two biggest times I've done it, probably the two biggest closes I've ever done. It works. It works really well. No matter how scared you might be of doing it. So try that one out as well. Ich liebe es. Bis zum nächsten Mal. It's personalized, automated and completely flexible.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. Das war's für heute. Bis zum nächsten Mal.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show. notion.com slash russell What's up everybody? Russell Brunson here.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up everybody?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It's interesting because for me and my journey for years, I always looked at my calling and my business as completely separate things. And it wasn't until, for me, I had someone who's one of my coaches and she's an amazing coach. But before I hired her as my coach, she went to my coaching program. So I helped her and her husband launch their business and all sorts of stuff.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Doge secrets.com. That could be the next. Yeah. Right. Um, that's amazing. And then, um, The people you're working with, are most of them like, again, they're running businesses and they want to focus more on God in their business? Or, you know what I mean? Or is it people that are already focused on that and you're helping them figure out their calling more so?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And I was having this coaching call with her and she was talking about that, how they're tied together. I'm like, no, they're not. God doesn't care about what I'm doing over here. This is my business. This is where I spend my time spiritually. They're different. And she was like, you don't see it. I'm like, see what?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
She's like, she's like, you're like, like, this is your calling, what you're doing. And I was like, no, like my calling is not helping me make money. Like it seemed, it seemed really shallow to me. I was just like that. God couldn't care less about me helping people make money. These are so separate. and then it was powerful coming from her. She's like, you don't understand what I'm saying.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yes, you helped us make money, but she's like, do you realize what you gave us? She's like, before we met you, we were in bondage. We couldn't do anything, and you helped us to get out of bondage. Yes, we made money, but we got out of bondage, and now we can serve and we can give. We spend more time with our family.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
We're able to give to charity and all this stuff, and she's like, the vehicle that God's given you, the tool or whatever is to help you make more money, but you're actually giving people freedom. When you start looking at it that way, your calling is to free people so they can serve people. I was bawling my eyes out because I'd never seen that.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And for me, when I put those two things together, it gave me more permission to double down on my business. Now I'm like, okay, well, if this is a calling, then I need to go all in. I personally feel like I had safety nets after that because I'm like, oh, well, I'm doing what God wants me to do. Therefore, I can go harder. You know what I mean? I didn't put safety nets like you guys.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I'm hoping I never have to, but... I'm hoping I would be willing, but also, you know, but it's a crazy thought.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
This is Garrett White before Garrett J. White that you all know.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Or where exactly did most of the development happen?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah. So cool. Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured, no big deal, we're going to find somebody quickly.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
But that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites. But they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Because they're seen by the right people at the right time. You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes. No more wasting time. And there's no monthly fee or contract. You just pay for results. Want to know how fast it works?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit today. to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So what are you waiting for? Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. I'm curious when you guys make your offers, do you tell the people like, hey, the money we raised from this, we're going to be building that.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Do you talk about that or is it more behind the scenes?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Are people buying into the whole vision of it?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I have something cool about that. So my mentor, Dan Kennedy, uh, brilliant marketing mind, not someone who has faith or belief, you know, and all that kind of stuff. And it shocked me because I bought one of his courses back in the day. It was his wealth building course. And the entire first hour of the wealth building course, he was like, all right, there's this thing you have to do.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It's not going to make any sense. Does that make sense to me? He's like, but you give away money. You give to people. And he's like, and it comes back. He's like, and it was funny because he doesn't know the principles or why. He just knew it worked. And so he's like, so step number one, if you want to build wealth, give money away.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
That was like the whole, and I was like, and I asked him later, I was just like, That was so shocking. I love you to death, but I know your beliefs over here, and that doesn't make any sense. It doesn't make sense to me either. But the equation works, and so I give money away, and it comes back. And I had another mentor. He said something really cool. This is back.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
20 years ago, he told me this, he said, um, the size of the hole that you give from will be equivalent size of hole you receive from. And I remember he said that, and I was just starting my business at the time. I had a little bit of money, but not, not a lot. But I started thinking about what I, when I'd go to a restaurant tipping people, I'm like, I can tip 10% or 20%, whatever.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I'm like, or what if I tip the whole bill? So I started doing that more and more and it's just, it started that process. And anyway, it's just, it's interesting.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I can still be most people with no arms, but... I'm willing to try.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Well, dang. Thank you, guys. I feel better about myself already. There you go. That's awesome. Okay, one last question because I know in the business world, people will follow me. Listen, there's two sides. There's a lot who do believe in faith. But there's a lot who struggle with that. And I'd be curious.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
like for those who don't believe in whatever, but like more so like how do you help them to understand there's a calling? Cause I'm a big believer. I think all business is calling. I feel like the reason why 22 years ago I got geeked out about marketing is as God was planting seeds for like today. Right.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And I think, um, people start businesses and even if they don't have faith in something, but like, how do they, how do they, I don't know if there's a way or if you just, if you teach something by how they find their calling, how they become aware of it, how do they know it's not just like, I'm trying to make money, but like how they find the purpose.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah. That's really neat. Um, Larry, you told a story at inner circle that kind of, um, or Atlas meeting. I mean, they kind of like shocked me and was interesting, but it shows us how, um, how much you guys believe in like making decisions based on faith, not just always numbers. Do you know what story I'm talking about, about walking away from Mary? Like,
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So cool. You guys, this is fun. I'm glad that we had a chance to sit down and talk. I'm glad for my people to hear this too because I think I try to bring this and weave more of these kind of conversations into what I'm doing. And this is just super cool. And just to see what you guys, how much you're willing to follow the promptings of God is inspiring and exciting and scary.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
All right. If you're into proppings for me, don't let me know. Just kidding.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Well, thanks you guys. It's been super cool getting to know you guys ever since day one, we first hung out Atlas. I was like, I love these guys there. Yeah. So grateful to have you guys. So for our team and people who are listening, who want to follow you guys and jump in and plug into what you guys are doing, what's the best place for them to go and, and see all the magic.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah. Awesome. Thanks, you guys, for being you and for hanging out and sharing all these cool things with everybody. Grateful for you and for everyone at home. Go check out their challenge and appreciate you guys all listening. So thank you.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine to five and to launch their dream than any other company on earth.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Welcome back to the show. I'm here today with two of my newer friends. I've been having so much fun over the last three or four months hanging out with them. They joined my Atlas group and now we're here at Inner Circle and I wanted to pull them aside because it's just been fun watching them from afar. Obviously learning more about them and their businesses.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I love you tell that story. Cause I think so many people, it's like, we only base our decisions based on the numbers, the metrics, things like that. But there's so many times that, um, I think that, that people, if they started listening to other things, um, outside of that, you know, listening to God, listening to their faith, listening, things like that.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Somebody to make decisions that make no logical sense. My outside, Jake, this is crazy. Why are we doing this? But then it's like, it's the reason why the next thing is born and the birth of the next thing happens. And I think I would love for you to tell that story.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I thought they had some really unique things that they're doing. They'd be fun to share with you guys as a whole. And so they're coming all the way from, which part of Texas are you guys from?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
You second-guessed it a lot.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah. All the way from Texas and excited to have him here. So it's Larry and Stacey. And yeah, excited to have you guys here. How are you all feeling today?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So I would love for you guys to explain, because a lot of people in our world are in coaching businesses. You guys have a coaching business, but it's a little different. And I'd love you to explain kind of what you're doing and why you're doing it so people have an understanding of that before we dive into some of the business side of it.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Hey, everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
NotionML uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast snippets, I've got one click templates ready to go for followups, affiliate approval, speaker confirmations.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It's like having a prebuilt funnel, but for email replies, if you're like me and your brain runs a hundred miles an hour, notion mail gives you a calm focus command center and it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox at Things Like You. That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
When you use our link, you're supporting our show. Notion.com slash Russell. All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And then number two, we're going to start going deeper into markets and understanding them and how you as the radical can step in and actually dominate. It's going to be a lot of fun. So the way it works, usually I'll ask Dan a question. He'll respond for 15, 20 minutes. I'll ask him a second question. So you'll have a chance to hear the first couple of questions from my Q&A with Dan Kennedy.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
uh from our vip day i hope you enjoy it i hope you love dan kennedy if you're not a dan kennedy member yet go to nobsletter.com uh there's a really cool you cover shipping handling we ship out this whole box of dan kennedy stuff and give you a trial to his newsletter which is amazing so go to nobsletter.com if you want to go learn more about dan with that said uh here's the first part of my interview with mr dan kennedy
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Welcome everybody today with Dan. We're excited to have you guys all here. Dan, I wanted to, before I get into all the core questions I wanted to ask you today and get into, I wanted to set a pre-frame for everybody because the very first Kennedy event I ever went to, I walked in and there was a big, huge sign on the wall that said, my business is different.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Interesting. One side note, good news is Damon John actually of the Sharks is the only shark I know who literally most of the deals he does now, he puts them on ClickFunnels. He's a team that like builds direct response funnels and ClickFunnels for the Shark Tank deals, which is really fun.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
We help consult on a lot of those after they buy the company and come in and we help them like actually run a good funnel, which is really fun.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Yeah. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for watching. start converting your B2B audience into high quality leads today.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And then you kind of went out around that because I want to make sure that everything we covered today, that there's nobody in this room who's like, well, that doesn't work for me. My business is different. So what would be your pre-frame for everyone understanding how this stuff applies to all businesses?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all free. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. All right, so the first thing was figuring out, like, understanding the markets.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
So the next question I have is, like, after we understand, like, here's the things that people are in control, how do we, like, understand what's happening so we can reverse engineer what we need to do to be able to come in and be the disruptor in a market?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
This is Russell. Welcome back to the show. I've got something fun for you for the next couple episodes. So this year's Funnel Hacking Live, you may have heard, we did a special VIP day with Dan Kennedy before the event started. And Dan was my original mentor. He's who I learned marketing from. I still to this day listen to more Dan Kennedy than any other marketing person on the planet.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
That's cool. So when you start doing that, you're going to the market, you start disrupting, what are the things... How do you start, I mean, obviously you identify them, you start pulling them.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
I have calls him once a month. He's the guru to the gurus. He's who I learn from. Anyway, it was really fun, the whole VIP Dan Kennedy day. But the very first two hours of the day, I had a chance to sit down and actually interview Dan. And we specifically for the event wanted to talk about a concept he actually brought up at the last Funnel Hacking Live. He shared this really cool thing about how
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Yeah. So you said it's the second best here in Vegas. What's the best? Disney beats them. Interesting.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Interesting. Okay, so that's a good pre-frame for everyone. As we go through this stuff, just to kind of figure out how these things apply for your business. I remember going to the very first Kennedy event, seeing that sign, and a lot of stuff that I was learning was like, how does this actually work for my business?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And when I started shifting the mindset to like, okay, this is happening over here for a realtor or for a stock, whatever it might be, like how it applies, that's what changed everything for me. So, Okay, so we have a lot of cool stuff we're going to be talking about over today with you.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And I'm excited because what I wanted to kind of lead with is talking about if you're in a market or you're going into market, how to disrupt that market. And to kind of preface that, I wanted to mention that when we started building ClickFunnels, And 12 years ago is when we had the first idea. We started building it.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
During that time, I had downloaded every one of your courses from all time, and I put them all on my phone. And I would listen to you for between an hour and two hours a day, every single day, because I wanted... I was trying to figure out, again, how to create this business, how to go into an existing market, and how to disrupt it, and how to do things.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And I wanted you in my mind just like talking through this thing. So I was...
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
heavily listening to you i said every single day while we were building click funnels while we're launching click funnels and so i thought it'd be fun because i think everyone here either they're in an existing market or they're good they're trying to create a business and to disrupt a market so i wanted to go deep in there because the same things i was thinking about and learning from you a decade ago
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Um, and so I think the first question I kind of wanted to lead with is when you're deciding like, this is the market I'm going into. Obviously it's easy to see like the tip of the iceberg of what's happening, but what are all the things that are happening underneath? We have to be aware of if we want to come and actually disrupt the market.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
In any market, there's people that are frustrated. They're waiting. They're trying to figure things out. But you said that in every market, people are waiting for the radical to arrive. The person to step up and say, no, things are different. Things are going to change. This is where we're going to go. So you think about our businesses.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle. But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
We as the attractive characters of our businesses, we are the radical in our industries. We come in and we have different ideas, different things. And from there, people will then follow us. And that's kind of the... That's kind of how it's supposed to work, right? And so the whole Dan Kennedy day, he went deep into that philosophy and principles and how we do it and stuff like that.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer. With NordVPN, you get bank-level encryption that protects your data from prying eyes. It works anywhere, in hotels, coffee shops, airports, even in co-working spaces.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. Hey, funnel hackers, let me paint you a picture. You're running a business. Your funnel's finally converting like crazy and suddenly it hits you.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Remember, when it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And so I'm going to take my two hours with him. I'm going to break it up over the next couple episodes with you guys so you can learn some cool ideas. This first episode, we specifically start off by talking about how a lot of people think that our business is different and these things don't apply to them, where in reality they do. And Dan will talk about that.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Remember, when it comes to hiring, Indeed is all that you need. And so the, the concept of that is like, before you need the traffic, there's time before you need the relationships before you need someone to promote. That's when you start building a relationship. Right? Like I remember when I first met Tony Robbins, like eventually I wanted Tony to promote something for me. Right.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But I'm like, Hey Tony, you promote for me. Right. That's me. I'm asking for water without digging a well. Right. Instead I was like, I'm going to build a relationship with Tony Robbins. So for a decade I built a relationship with Tony. Right. I was digging my well, digging my well, building a relationship. And 10 years later, uh,
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
When my second book came out, Expert Secrets, I was like, hey, Tony, can you promote this? And he's like, I would love to. He did a Facebook Live with me. I got seen by like 5 million people, sold 10,000 plus copies of my book, right? And it all came off of me digging my well before I was thirsty, okay? And so that's the first thing I'm thinking about is like, You're gonna be thirsty.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
As soon as your funnel's done, you're gonna be thirsty for traffic. Now is the time to start digging. Today, not tomorrow, not next week, not today, right? That's step number one. The second you decide to be an entrepreneur is starting digging your well, starting to get the people, starting to start building the following. That's something you should be thinking about every single day.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
You should be blocking out at least an hour to two hours a day just in like digging the well, right? So that when you have the offer done, it's ready. Does that make sense? So step one is digging your well before you're thirsty. And then in here, I talk about different ways to do that. And there's a lot of stuff in here. But... But there's kind of two sides I'm gonna talk about.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
We had all these companies that take on funding. I remember Leadpages when we first decided to create ClickFunnels. They just take on $5 million in funding eventually. They had like 40. And so I was like, we got to beat them. So we were racing to beat them because we had no funding. It was just us with our brains and our intuition and our energy running.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
One is publishing and then one is actually building relationships with people who already have your traffic source, okay? So I'm gonna go kind of touch on both sides of those a little bit. I'll start with the finding people who already have your dream audience, okay? That's what I talk about here in the book. And so on page 60 and 61, Traffic Secrets, I kind of walk through a process.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But basically the goal is like when you're driving traffic eventually, right? I can go and give Mark Zuckerberg money and he'll drive traffic to me. But if I can find someone who's on Mark Zuckerberg's platform who already has an audience, right? Like I find a Tony Robbins or I find a – insert whoever influencer is inside your space.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And they have a following of 10,000 or 100,000 or a million people. If I can build a relationship with that person, they can send an email or they can post on their wall. They can do something and they can promote me as an affiliate. And that way I don't have to actually spend money on the ads, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And so for me, like when we launched ClickFunnels, again, if you read the Traffic Secrets book, I go deep into this concept called the Dream 100. Who are the hundred people that already have congregated your dream customers? It's like, how do we infiltrate? How do we start talking to these people, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And so the very first thing for me is like, if I know that I'm in the real estate market or I'm in the health market or whatever, the very first thing I'm gonna do is I'm gonna go and I tell people, I'm like, go to Instagram and delete all of your contacts and then only follow every single influencer inside of your space, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Maybe it's setting up a new Instagram account, whatever you wanna do, but create something and then go follow every single influencer, right? Because I want to see, like, who are all the people in my space who are already congregating my dream customers? Like, those are the people. If I can get a relationship with one of those people, it can open up a huge door for me, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And send me Instagram, Facebook, YouTube, podcasts, like, whatever it is. But you start gathering these people, right? And you start trying to build relationships today. You're digging your well before you're thirsty. Okay. Um, so what I would do is I'd go unsubscribe from people, uh, from everybody and they just followed the influencers who are in my space.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And then it's like, I need to start building relationships, relationships with these people. How do we do that? Right. We do it by being part of their ecosystem, right? When they're posting something I'm liking, I'm hearty, I'm coming. I'm like, yeah, I want it. them to see my face every single time.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I want them consistently like, man, whoever this Russell guy is, like he keeps commenting on my stuff, right? And so I'm there, I'm like engaged in their content, right? To start building relationships with them, right? I'm messaging them, DMing them, like, oh man, your podcast episode last week was amazing. Thanks so much for sharing. My favorite thing was blah, blah, blah, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And I'm just trying to like, I'm trying to plant these seeds. I'm trying to dig a well before I'm thirsty, right? I'm building a relationship first. And so that's how you start doing it, to start building future relationships. And these are so important because one relationship in the future can change your entire business forever. I got a million examples of this.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But one, I was thinking of like when I launched my very first book, Dotcom Secrets, I did the same process. I went through all the podcast directories, Instagram. I went through everywhere. I built – I found my 100 top podcasters, 100 top Instagram influencers, 100 top YouTubers. So I had a dream 100 on every single platform. And what I did is I sent a free copy of my book to –
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So that was like the initial thing that we went through, right? And eventually we beat them. We surpassed them. And I have not heard the word lead pages in a – I don't know, five, six, seven years. The next was like, okay, who's the next company? It was like, boom, it was Infusionsoft. They just got like $150 million in funding. So like, all right, there's the next goal.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
The 100 top podcasts, 100 top YouTubes, 100 Instagram. So I sent 500 or 600 copies of my book out to everybody. And it's like, here's my new book. I'd love for you to review it, see if you want to post it, whatever. So I sent all those out. And what's crazy about that is I remember the very first person who responded back was a guy named JLD. So he has a John Lee Dumas.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
He runs Entrepreneur on Fire podcast. He messaged me. He's like, dude, this book's awesome. I'm like, thanks, man. And he's like, I'd love to promote you. Do you want to come on the podcast? I'm like, I would love to come on the podcast. So he had me on the podcast. And then he sent like a whole bunch of emails to the email list.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And from that one person, that one connection, I think he sold like 500 or 600 copies of my book by himself. That was one person, right? And then Jeff Walker got a copy. He's like, this book's awesome. I'm like, thanks, man. He's like, can I promote it? I'm like, yes, you can. He sold like 2,500 copies of the book. And then Todd Brown got it. He sent a bunch. And then another podcast over here.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And then the YouTuber and influencer, like from those relationships I built, we sold hundreds of thousands of copies of my book. But it started with me building those relationships ahead of time. I was listening to podcasts. I was sending out messages. I was getting to know people so that when my offer and then promoting something showed up, they knew who I was and it was easy for them to say yes.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So digging your well before you're thirsty, going out there, finding out who are the people who have your dream customer, who are the other influencers in your market, getting to know those people, connecting with them. There's a live event that those people are gathering at. You need to be at that live event. You need to be hanging out in the room. I think I told this story before, but for me,
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I'll let you guys know again, I'm, I'm Mormon. I don't drink alcohol. I'm at this live event and all the people are hanging out and met the event. And then after hours, they're all going out to the bars and I don't drink and I don't want people to think I drink, but they're all like, yeah, Russell, come into the bars, come to the bars.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I'm like, ah, but I'm like, those are the people I got to network with. They're all in the same room together. So I think I told the story. I went down there and I ordered milk from the bar, from the barkeep or whatever. I was like, He's like, you want milk? I'm like, yeah, because I didn't want it to look like alcohol or anything.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So I had a cup of milk because I'm walking around, which, by the way, was a great conversational. People are like, are you drinking milk? I'm like, oh, yeah, I'm Mormon. I don't drink alcohol. They're like, that's cool. Tell me about it. And then, boom, connection, networking, right? But you got to be around those people. So if I'm in the real estate market, I'm going to every real estate event.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
If I'm in the fitness market, I'm going to fitness events. I'm a biohacker. I'm going to biohacking events. And it can be virtual events, live events, in person. I got to get around the other people in my space and get to know and build relationships, right? This game is a relationship game. Okay?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
If Zuckerberg shut down Facebook, if Google, Instagram, everything disappeared tomorrow, I would be fine because of the relationships I built over time. Right? These people have email lists. They've got podcasts. They've got things. And so if everything fell apart, I'd still be okay. Right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Most people's businesses I know, if one little thing fell apart, if Instagram disappeared, their business is gone. Okay? For me, if I lost every paid media platform on the planet, I'd still be fine. It wouldn't change our business. Right? Maybe a little bit, but not that much. Okay? In fact, if you've read Traffic Secrets, If you read introduction, there's a storm coming, dot, dot, dot, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So they're racing, racing, racing. And it was interesting. So that was kind of the goal. And then for a long time, we were the top and there was no one to compete against. And for me, like, I need competition. And so that's, I think, a big reason why we decided to build new ClickFunnels. Which, by the way, you guys can see the logo. If you're watching the video version, there's the logo blown up.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And I wrote this book four years ago. It came out. And then right after that, all of the Google slaps, Facebook slaps, everything started happening afterwards. I was like, I told you guys, this book is helping you to foolproof your marketing so that if the platform, not if, when the platform shuts you down, you don't lose your business. And so there's a storm coming.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And those who took heed to this have succeeded. Those who haven't, like, again, go back and geek out. Okay. sorry, I digress. So number one, again, is digging your well before you're thirsty. Number two is working your way in, right? Building relationships, contacting people, getting to know people like this is like such a key foundational part. Okay.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
If you were launching a product in an industry, the people in the industry, you know who you are. Okay. And you'd be connecting with those people in any way you can do it. Okay. Now I want to talk about one of the easiest ways to connect with those people. Okay. Cause a lot of times I'm like, what do I say to them? And I was like, Hey Russell, you know?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And so one of the easiest ways to connect with them is to give them something that they need, right? So if you look at the influencers in your market, in your space, what are they looking for, right? Influencers, people with followings, they're looking for a platform. And I share a story in here about – Do you guys remember Arsenio Hall? Like who, who, who, right? Arsenio Hall.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So he was the biggest talk show back in the 90s. I remember he's the one that basically I think that he was the reason why Bill Clinton got elected as president because he was like kind of struggling. And then he went on the show and played the saxophone. And like all these people loved him and ended up going and voting for him. And like so much like – anyway.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Trump and Rogan, which is kind of interesting. Anyway, that's a story from the other day. So anyway, he's the biggest talk show in the world and it was a huge thing for four or five years. Eventually, it kind of dried up and died, right? And he lost the show. Anyway, fast forward now 20 years later. He's on The Apprentice. I'm watching Celebrity Apprentice and all of a sudden he comes out.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
One of the guests is Arsenio Hall. And I'm like, that's Arsenio Hall. I remember that guy. He was amazing. And they're doing all these different tasks and stuff like that. And what's crazy is they get to – They get to the task. It's like a fundraising task, right? Where they have to call their friends and raise money for this thing, right? And so all the people are out there.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
They're calling and they're raising money, everything. And Arsenio's got his role next to people. He's calling the first person, next person, next person. And they show him all day and nobody's returning his calls. Nobody's... And like when all of a sudden he raised... I think he raised $0 from the whole fundraising campaign.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And it was pretty embarrassing because every other celebrity got deals done, got things and Arsenio got none of them. And I remember like the... I think it was that night or something. He's sitting there and the camera captured this moment that was like... One of the most powerful things in the world. I think I was the only one that caught it because I was freaking out.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Anyway, I talk about it in Traffic Secrets, but he says this thing. He's looking at the camera and he's talking. He's like, man, he's like, when I had a talk show, everybody returned my call. I was like, oh, did you catch that? When he has his own platform, the President of the United States, anybody, everyone returns a call because they want access to his platform.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
What's the most valuable thing for the influencer? More influence, they need a platform. That's it, that's what they're looking for, right? So for you, it's like you need to have a platform. Before you have a funnel, before you have an offer, you need to have a platform, right? For a lot of reasons.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
We just this week launched the brand new ClickFunnels branding. Have you guys seen it yet? It is insane. It is the coolest thing ever. I need to get a light like this now with the new branding. But it's coming soon. We actually did order lights. I hope we'll have new branding here in light format for the videos. The new branding is going amazing. The app looks awesome. The software looks awesome.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Number one, and we'll talk about here, it's gonna help you start publishing, getting your voice out there. But number two, it is the thing that you have to offer to the other influencers, right? Hey, like when you're contacting me, I love your content. Love the last podcast episode. Would you be willing to come on my podcast? Would you be willing to come on my YouTube channel?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Would you be willing to come on my Instagram? Like whatever, whatever your platform you decided is like, that's the thing of value you have to offer these people. That's how you build connection, right? Then you bring them off of social. You connect with them. You bring them on something where you're giving them access to your platform.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
You have a chance to talk to them that you build a relationship. You talk to them for 30 minutes or an hour during a podcast interview. Now they know you, you know them and you've got connection. Right? And then you create content to put in the marketplace. Like, it's so simple and it's so powerful that most people are not doing it. Right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
They always say, I'm going to launch my funnel, then I'll launch a podcast in the future. Like, no. Wrong order. Flip it around. Right? I got to start building my influence today. And I do that by leveraging other people's influence. I do that by giving them access to my platform. Some of you guys are like, Russell, I don't have a platform yet. Well, you got to start then.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
That's exactly why you start today. Not next week of the year or like after your funnel. You got to start digging your well before you're thirsty. Start today. Right? Right? And you might be saying, well, why would someone come on my platform? I don't have any followers yet. I have no listeners. It's like, yeah, it's a good point. That's why you got to start. Like start publishing, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Start your own podcast. I don't care which channel you pick. Pick a channel and start on it. And that's how you start getting people. You start gathering the many. Because the only thing you have to offer another influencer right now is access to your many. So start gathering them. And even if it's small at first, that's okay. Right? But you start leveraging it.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
It grows bigger and grows bigger and grows bigger over time. Okay? So thinking about that, okay? Because until you have your own platform, you're of no value to the people that you are trying to borrow influence from. Does that make sense? Okay? All right. Now this comes down to the last thing I want to talk about really, and this is the key to it all, is for you guys to start publishing.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I talk about here in Traffic Secrets. I've been saying this now for five or six years. It's funny, I see tons of people on Instagram now quoting me. They don't give me credit for it, but there you go. But I said, this is the Funnel Hacking Live. I think it was the second or third. No, it was the second Funnel Hacking Live in San Diego. It was really eight years ago.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I remember Steve Larson was in the room, and Steve told me that when he was coming to Funnel Hacking Live, he was like, I'm going to do everything Russell says, but I'm not going to publish something. I don't want to put my voice out there, but I'll do everything else he says. And I got on stage and I said, I talked about publishing.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I said, if you guys will publish every single day for a year, within a year from now, you'll never have to worry about money again. And he was like, but I don't want to publish things. And then he like, fine. And so he did it, right? And it changed his whole business, changed his whole life, right? You got to start publishing. And that's the key that I think most people are missing.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Now, there's a lot of reasons why you got to start publishing. I'll talk about where and how here in a minute, but there's a, this is one of my friends, Nathan Berry. Nathan owns ConvertKit. Technically we're competitors, but he's amazing. He lives in Boise. Two Boiseites, two tech companies. Boise is the tech capital of the world. Take that Silicon Valley. We're here in Boise. Anyway,
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So ConvertKit and ClickFunnels are both here, both in Boise, Idaho. And Nathan Barry is the CEO of ConvertKit, and he's awesome. And if you don't know Nathan, like a couple years ago, somebody gave him a challenge and basically told him to do a blog post a day every single day for a year, and you'll never worry about money again. Very similar to my challenge, but it's for blogging, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
It's so exciting. With all these people now who are like re-logging back into ClickFunnels to see the new app and start using it. In fact, Joe McCall, one of my favorite people on the planet, he posted today. He said, I'm digging into the new ClickFunnels more seriously. And let me tell you something. It's flipping amazing. We're bringing all of our funnels back over. It's way better than GHL.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So he went out there and he started blogging every single day for a year. And he tells this whole journey and how by the time the year was done, it changed everything. Like, because he became a better writer, but also like people start finding his stuff, start growing, and then all the companies like on the backside of that group. Then he wrote this post, and this post, oh, it's so good, okay?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
This is like, if you could tattoo a post to your face so you could look at every single day, this would be the one. So the post is, the title says, Endure Long Enough to Get Noticed, okay? It says, How many great TV shows have you discovered in season three or later? I started watching Game of Thrones after they had released five seasons.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Pat Flynn had released at least 100 episodes of this podcast before I even know it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced we can't possibly discover it all. So instead we wait for the best content to float to the surface after time.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
If step one in building an audience is to create great content, step two is to endure long enough to get noticed. Seth Godin's very generous with his time and will appear in almost any relevant podcast. But you have to record at least 100 episodes first. His filter is creators who have shown they're willing to show up consistently for a long time. Okay, you guys getting this?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So the reason why you start publishing is because you have to start getting your voice out there. And there's two reasons. Number one, it's going to help you to actually find your voice. Number two, it gives your audience long enough time to actually find you. okay? That's the way you're going to start today. You're like, but Russ, I can't start today. I don't know what I'm following.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I suck at this. I don't know what I'm going to say. Exactly. That's why you have to start. One of the best stories of this for me is actually me, okay? Let me tell you a story about my life. So I'd built up a business. We had a big call center. We had a big company. And then one day, literally overnight, whole thing collapsed. I had to fire 100 employees in one day.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
We shrunk from a 20,000 square foot building to a 2,000 square foot building and everything. My whole life was falling apart. I'm like, this isn't going to work. Right. One of the many cycles of my, of my business career. Um, so hopefully all of you guys had a chance to go through some cycles in your life. Um, but going through different cycles. Right.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And, um, uh, and so I'm in this little tiny office, like we're bleeding money. I'm trying to keep the doors open, trying not to have to fire anyone else. Cause it's We had to fulfill on stuff we'd sold in the past. It was just chaos, right? And I had a four-minute commute from my house to the new office. It was a four-minute drive every day.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And about this time, it was on podcasting, and we were talking about podcasting. It's going to be the future. And I was like, there's no way this podcasting thing is going to be the future. It's a stupid word. No one's going to think it's cool. But I was like, you know what? I'm going to do a podcast anyway just to prove you all wrong. And so I decided to launch a podcast.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
It was called The Marketing in Your Car Podcast. And so what I do is I grab my phone. Every day at a four-minute commute, I click record on my phone. I would drive like this. I would drive to my four-minute office. I would talk about what I was doing today. Hey, today we're going to the office. We have an idea for this thing. We're going to try to blah, blah, blah, blah, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I'd be driving them back. Hey, last night I studied this guy and he told me about this. I'm going to try it. And so I just documented what I was doing every single day, right? Four-minute drive. I was publishing four, five, six podcast episodes a week. Hey, it's Russell Brunson, and I have a confession to make.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
What was that, Joe? It's way better than GHL. Thanks, Russell Brunson. Love your dedication to making marketing world a better place. Seriously. Okay, so... Speaking of what Joe just said, there was competition. And this competition came out hard and fast against us. And I'm not going to lie. We lost the first round. We lost the first period. But I'm a wrestler. We don't just stop, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Again, that's wealthyconsultant.com slash secrets. Do not miss out. Um, and what's crazy about back in the day, like podcasting was different. And so we had to upload it through the WordPress side. It was this whole thing. And we didn't know how to track stats or listens or anyone's even listening. We had no idea. Right. Uh, we were just putting out there.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And for me, it was more therapeutic for me to just like think out loud of what I was talking about. Right. Um, Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And so for us, it's been like mounting our defense, mounting a new strategy, mounting a new play, getting software better, like all the different things. And now it's like this is the year of momentum. Things are rolling forward. It's been really fun. And so anyway, so in that context is where this story kind of came from. So I do remember the kid's name, but I'm not going to say his name.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
This is Russell. Welcome back to the show. Excited to be hanging out with you guys today. And today we're gonna be talking about getting insane amounts of traffic to your funnel before your funnel's even live.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But this is a kid who – elementary school, I went to school with him, knew who he was, thought I was a friend with him. He got into high school. You know high school, people become like annoying. So anyway, I was not the best football player, but I was on the football team. And I remember – anyway, I remember – I was like third string safety or something like that.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I remember our coaches were like, all right, guys, you got to find the guy ahead of you and beat him out. And it's like, they gave us a really good presentation. I got motivated. I was like, okay, I'm going to find the guy ahead of me. I'm going to beat him out. So for the next two weeks, I kept like working, working and killing myself.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And I ended up beating the guy that was like the second string safety. And then the first string, and I ended up beating the first guy. And I was so excited. I'm like, competition drives me. I'm like, this is the thing. And so I told my parents, like, I'm going to be playing the game. I'm going to be starting. I'm so excited. And so that day, the football game, we're there. We're on the field.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
We're warming up. And one of the other coaches came over. He's like, Brunson, what are you doing here? I'm like, I beat – I'm very proud. Like, I beat the guys out. Like, I made the starting team. And he looked at me. He's like – he looked over at one of the backup quarterbacks. He's like, hey, get over here. And he, like, put him in my spot and bumped me out.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
There's no one to sell to. They can't afford ads. They can't do anything. Now they've got this thing, but they've got to go start gathering people. And now they don't have time for it. They're out of money. They got to find another job.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And it's like, ah, if you had been doing these things simultaneously, you'd be fine at this point, but you missed the most important part, which is gathering the many initially. That is the key. So this is the focal point for you guys. Okay. Wherever you are right now in your business, it's like taking your time and breaking off, I'd say an hour a day.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And the hour of day is for you to go out there and to network like crazy, for you to publish like crazy, and then get back to building your thing. Just block out. First hour of your day. I'm going to spend 20 minutes networking. I'm going to go on Instagram, Facebook, whatever.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I'm just DMing people, following people, getting to know people, trying to build a relationship, getting up on calls with people. Then I'm coming out, record a 20-minute video, 20-minute podcast episode, upload it, and then boom. Now I can go back to building my company. But if you're missing this piece, when you need the money, when you need like –
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
you know, when you're thirsty, you have not been digging your well, you're going to miss it. Okay. And that is a key. So hope that helps you guys a lot. Uh, on top of that, if you have no traffic to your shed, I just recommend reading it because this is the keys to everything I know about getting traffic. It's a very strategic book, which means it's evergreen. It's timeless.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And that's when I started hating team sports, by the way. I'm very much – in fact, that's how the conversation came up with my trainer is like I'm a combat athlete. Hence the cauliflower. You're like I love wrestling, love UFC, love fighting, love combat. I'm not a big fan of team sports. I can't stand watching them. I get bored by them.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
It means it's not going to change. It means it works today, tomorrow, forever. Um, I didn't, I specifically not put in tackle things that change with every, with every, you know, um, every wind of change inside the social media world. These are strategic things that'll work forever. It's gonna help you understand list building. It's gonna help you understand focus on the right things.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
It's gonna, yeah, it's the key, you guys. And so again, I love all my books. They're all great, but Traffic Seeker is just a powerful one for you guys to understand so you can start building the traffic because until you gather the many, you don't have a business. Okay, and that's the key. So start getting to many. Your people are waiting for you. They're waiting for you to step into your calling.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
They're waiting for you to show up and start publishing, start talking so they can find you. They're looking for what you have. They're in pain. They're trying to get out of pain and they're waiting for you to be willing to step into your calling and share your message. Okay. And you got to do it awkwardly. You got to do it uncomfortably. You got to do it in the spot where you're not ready yet.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But until you are willing to do that, those people are cannot be like, you can't change their lives. So as soon as you're willing to step into your calling, they are there waiting for you so they can find you so you can change your life. So do it. I promise you it'll be worth it. It's gonna be scary first. You get nervous, pain, all that kind of stuff. I get it.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But the good news is when you first start publishing, when you are the worst, no one's going to be watching you. And by the time you figure it out, that's when your audience will show up. So start today. Have some fun. Appreciate y'all. I'll see you guys all next episode. Now, obviously, if you want to sell stuff online, you're going to need a good funnel.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But this is probably a big reason because like I killed myself. And then because of the politics of a team sport, I got bumped out, which was frustrating to me, right? So – Um, anyway, after that, I decided like, I'm not a football player. If I can bump me because of that, like, I don't want to play this game.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
This is one of the biggest problems I'm seeing inside of our community is people, they are spending time building a funnel or building an offer, putting things together, but they're not focusing on the most important thing, which is planning all the seed you need ahead of time before you actually launch your funnel. So that's what we're gonna talk about. We're gonna go deep into it.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I finished out that season, but I focused all my effort on wrestling, the greatest sport in the world. And, uh, within a year became a state champion in high school, took second place in the nation, uh, went on, got a D one scholarship and so on and so forth. Right. So that was kind of my shift. Now this is where the story gets fun.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So that year playing football, I remember after I got beat out, we went to some, we were playing some away game and we played this game and we got destroyed. Like our team got killed. And I'm on the sidelines waiting to play. I think I played maybe one play the entire game, which is so stupid. So I play one game, we get done and we're like leaving. I'm just like, why am I doing this?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And I remember I was thirsty, so I grabbed a thing of water and I started drinking it. And there's this kid, again, went to elementary school with him, thought we were friends. And he sees me drinking it and like shoves me. He's like, Brunson, why are you getting drink water? You didn't even play this game or something.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And I was like, you know, as a, you know, as a, as a, as a, what, a ninth grader or whatever, like humiliated, embarrassed from all these people. I was just like, oh, like broke me, you know? And I was like, I freaking hate that guy. Anyway, but that like got the, like the, like, okay, I got to win. Anyway, then fast forward, this guy moves schools. I don't see him again.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I'm like, kind of forget about him. Then a couple of years later, it's, I swear the story's got a point, but it's fun. And a couple of years later, I come back and, Uh, uh, where it's, it's, uh, I think I was a junior that year in high school or something. And during the Christmas break, we did a crossover, uh, practice with, with another high school.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So the other high school came to our room and one day we went to their room. So two days with these guys. And when they, they show up to our wrestling room, I look over and that kid, I still know his name. He was there. He's on the other team. He transferred schools. He's on the wrestling team. And I was like, wow. Oh, yes.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And all the memories of him knocking the water out of my hand, all kinds of stuff was like, I was like, this is it. And so we started the practice. I'm like, him, I want to go with him. And I'm like, hey, man, how's it going? He's like, oh, hey, Brunson, how you doing? I'm like, yeah, I'm doing good. And so for the next three hours of wrestling practice,
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
My only plan was to destroy him mentally and physically. And I did. By the time it was done, we were about two-thirds of the way done with practice. He got up. He's like, I have to leave or I'm going to try to fight you or something. I'm just laughing. I'm like, I'd like to see you try. I just beat you like a baby for the last – anyway. So he walked off and left.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
The next day, we had a chance to go to their high school. I'm like, you're my partner again. And he was like so mad. And I just – Anyway, it was a great day and a great two days in the life of Russell to come back and have that kind of payback. So anyway, that's the mindset you have to have when you're going off to competition and competitors, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And for any of you guys who are building but not getting the eyeballs, the leads, the following ahead of time, We're going to fix that for you guys today and show you a very fun, simple way to do that. But before we do, I got to start with some stories because anyway, I'm enjoying the new podcast style and you guys have been telling me it's been fun.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
It's looking at that and like, okay, how do we win? What does it look like? When somebody knocks you down, it's like, all right, new strategy, new game plan. What does it look like? They start putting the pieces together. So I'm excited because the last couple of years has been brutal. As you guys knew from the first video, from the first podcast episode I talked about,
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But what's been fun is it's finally gotten like me, the competition backwards. Like, okay, how do I win? Instead of like, how do I survive? How do we do everything? No, no, no. How do we win? What's that look like? How does the strategy have to change? And I tell you what, man, it has lit me on fire. And a lot of people tell me, Russell, we feel this momentum coming from you and from ClickFunnels.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Like, what's happening? I was like, oh, you'll see. If you're feeling it now, just wait. We're just getting started. So I'm excited for this year and it's been fun. So, all right. So what I promise you is we're talking about during this episode. This is one of the biggest things I see, okay? People come to my world. They read the books. They start studying, start learning.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
They start building funnels. They start building offers, putting things together. And there's a process, right? As you're trying to, when you first start to learn this game, like you got to figure out like, okay, first off, I have to convince you that you are an expert, right? If you're going to be an expert business, I got to convince you, you got to create products.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And like, there's all these things that go into it, right? And it takes a lot for you to create the product, create the things. And so, What I see a lot of times is people get so stuck over here and like, okay, I'm building. I'll see them at an event like, oh, I'm building a funnel. I'm building a funnel. I'm like, cool. Building a funnel is very important. It's my favorite thing in the world.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I get it. But at the same time, are you also gathering the people? And this is where people mess up. And a lot of times they'll spend a month, six months, a year, whatever, building the funnel, building the product, whatever. And then when they're finally done, they're like, okay, I'm going to share it with the world. And there's no one to share it with. This is a mistake people make, okay?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So the second you decide you want to be an entrepreneur, okay? The second you decide, you're like, I want to be an entrepreneur, I want to sell stuff. Like that's when this, like, this is step one that has to happen. Step two is like creating an offer, building a business. Like step one is you have to start gathering the many, okay? You hear me talk a lot about like one to many presentations.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Like what is a one to many presentation, right? It's me gathering many people together, and I deliver a presentation to them to sell them something, right? So it could be a webinar, it could be a challenge, some type of funnel that gets the people where I can sell them something, right? So what we need to do is we gotta gather the many. Now, there's a lot of ways to gather the many, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
One way is through paid ads. So right now, we are in the middle of a Selling Online event. This Selling Online event, we got... a little over 3,700 people registered for that event. So I gathered 3,700 people together, okay? But my cost to gather those people, it was like $300 or so to sell a $100 ticket, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So it cost me almost a million, it was like $925,000 for me to gather those people together, 3,700 people to deliver a presentation. Now from that, we will make, well, I don't, we'll, we'll 3X our return on our ad spend, right? Like we'll 3X the money we made by, by doing that, right? But, but it costs me a lot of money to gather those people through paid ads, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I've shared a lot of stories again, like I used to back in the day and people are loving it. So I'm going to tell you some stories that will hopefully motivate you and get you excited. One story is the fact that this shirt I'm wearing today, I saw this on the Joe Rogan show. He had it on during his podcast episodes. I'm hoping that by default, me wearing this, our podcast will grow.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And, and so a lot of people think, I think when they think, this is my funnels and I'm going to go and like, and like, then I'll go find the audience, right? But then that's like the most expensive, especially when doing this and you're bootstrapping this, like the most expensive thing initially is to go pay for ads and get people in, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So the question is like, well, how do I gather the money ahead of time so that when I go and I'm ready to launch the thing, the audience is already gathered. I don't got to go spend a million dollars to gather these people. How do I do it ahead of time? There's so many things you can and should be doing that you're probably not thinking about right now. And that's what I want to talk about.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Is what are the things you can do to start gathering the money right now? So the second your product, your funnel is done, then the money are already there. You're not like going out like, okay, I depleted my resources building this business. Now I got to go. Spending money to get the customers, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Like, no, the second you decide I want to be an entrepreneur, that's when you start planting these seeds. That's when you start gathering the people instantly, right? So for a lot of you guys, if you've missed it, like if you've been doing this for a week or a month or a year or five years, and you haven't done this yet, like this is now your number one focus.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
More important than building your funnel or creating your offer or anything, your number one focus is this, which is starting to gather the many. So the second you've done, you've got a captive audience. Because if you're waiting for your funnel to be done before you capture an audience, you messed up. Okay. That's the wrong order. You are out of order.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So we got to get back into the correct order. Does that make sense? Okay. So that's what I'm talking about. Now I'm going to quote a couple of things from my book, Traffic Secrets. This is not a blatant pitch for Traffic Secrets, but if it was a blatant pitch, I'd tell you to go get a free copy at trafficsecrets.com.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But inside this, this is my book to teach you guys how to get traffic and build a following and all sorts of stuff. Like it's, it's the deep dive of my brain. There's a couple of pieces in here that I do want to share with you guys that I think are key to understanding this, right? And so I'm just going to jump around. If you've got the book, you could open with me.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
If not, just listen to my stories or if you want to get a book or you can go to Amazon, get for 25 bucks or whatever it is, or you can get for free plus shipping at trafficsecrets.com. Okay. So secret number four inside Traffic Secrets book, the chapter is called Work Your Way In and Buy Your Way In, right? So I'm talking about there's two different ways to grow an audience, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Again, buying your way in is buying ads. That's what I did with this weekend. I gave Zuckerberg $900,000 to a to buy my way in, to get him to send a whole bunch of people to me so I can sell to them, right? Or you can work your way in. Working your way in is how you get free traffic to come to you, right? A lot of people ask me, what's better, free traffic or paid traffic?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
The reality is they're both insanely awesome. I love them both, right? There's not one better. But when most people are getting started, usually you've got two different resources. You either have time or you have money, right? These are the two resources that we have. And what I tell people traditionally is if you have more money than time, focus on paid ads.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But if you have more time than money, you got to focus on working your way and doing the free stuff, okay? Again, in a perfect world, you'd be doing both. In fact, if you read the Traffic Seekers book, we walk you through the process of starting free and then reinvesting money from free into paid ads. And that's how you actually scale. In a way that's not scary.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So there you go. There's number one. No, but for real, the story I want to tell you guys today, it was one, it was actually, I lift weights in the morning with the trainer and I can't remember what conversation we got in, but we started talking about this and this story popped in my head. I hadn't thought about this in like probably 20 years and I thought it was really funny.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
In fact, on page 68, I have this little graph. I don't know if you can see that at all. There it is. So there's like this traffic in time and like it shows like control traffic you're buying. You can spike really fast and it flatlines. Whereas earned traffic is slower, but then it scales past it eventually. So that's kind of like – anyway, that's – That's how we look at long term.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
But right now, I just want to focus on working our way and getting the traffic ahead of time because it's the free traffic and stuff you can and should be doing while you're building your business, okay? All right, so in secret number four, work your way and buy your win, the first step here, the step says dig your well before you're thirsty, okay? So this is what I'm talking about.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
You want to start digging your well before you're thirsty. So what that means is when your funnel's done, your offer's done, you're going to be thirsty. I need traffic. I need traffic. I need people to sell to. And all of a sudden it's like, oh crap, I didn't dig my well. Okay. That's the secret eggs. We got to start digging our well before we're thirsty. Okay.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
We start building the following before we have something to sell to them. Step number one is building the following. Step number one is traffic, right? Somebody asked me, I remember I was speaking in the UK and I still remember her name is G. She was awesome.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And speaking in the UK, I come off and we're talking in this little group of people and somebody asked me, I think it was her or someone's with her or something, but they asked me like, Russell, whenever you launch a funnel, it's always successful. How are you always successful?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
And it was the first time I'd ever given the, I didn't consciously think about this, but it was the first time I'd ever like, I responded. I was like, oh, wow. And I was like – I thought for a second. I'm like, oh, the reason why is because I don't build a funnel first and then go look for traffic.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
I find the traffic source first and then I build a funnel and an offer based on what that traffic actually wants. And the person was like, what? Why don't you tell everyone that? That was the big secret. I was like, I hadn't thought about it. But it makes – like that's what I do. But I hadn't thought about it, right?
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
A lot of people, what you're doing is you're building a funnel and building an offer and then trying to find traffic to sell to. Okay, the secret is finding the traffic source first and then you create the offer that they actually want. Then it becomes easy. It's just flipping the order of things, right? Step one, step two.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
A lot of you guys are doing step two right now as opposed to step number one, okay? So dig your well before you're thirsty. All right, funnel hackers, let me ask you something. How much of your life is online? Think about it.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed. Your data, your passwords, your browsing habits, and even your business strategies could be at risk.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
That's why I use NordVPN, the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast. NordVPN is one of the fastest VPNs in the world, so there's no buffering, no lag, just seamless browsing whether I'm working, streaming, or traveling. And here's where it gets even better.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
So this comes down to like, I don't know. My number one – I took Strength Finders. My number one strength is competition. Like I love competition. I thrive in it. The more that it is, the better it is and all sorts of stuff. And I think that's why this business has been so fun for me. We first launched it. We were the underdogs and we had all this big competition.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
NordVPN has over 7,100 servers in 118 countries. So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers, don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
That's nordvpn.com slash r-u-s-s-e-l-l. Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you.
The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
It's all of the material from that course that he taught along with this book that he uses, the workbook. We put it together and we're going to be in Secrets to Success, launching a new level. It's all about advertising and marketing and stuff like that. We're going to be opening up this second tier. In there, we're going to do a whole course on this book, Truthful Advertising.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
What's been fun is I've had a chance to go through and read this. I've been reading this whole book the last two or three days. and getting inside Napoleon Hill's head is so fun. Because Napoleon Hill, as you guys know, he's obviously like a personal development guy. He loves personal development, stuff like that. But he's teaching advertising.
The Russell Brunson Show
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And what's cool about Napoleon, and most of actually, honestly, most of the best personal development guys, like Robert Collier is another great example. Robert Collier, had some of the best personal development courses and books ever, ever of all time. But he was an advertiser. So he wrote the Robert Collier Letterbook, which is his marketing book.
The Russell Brunson Show
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But he wrote sales letters to sell his personal development courses. And he ended up selling, I believe it was between $100 and $200 million worth of courses through direct mail. in the early 1920s, right? Which is crazy. But he was an advertiser first, so he uses advertising to proliferate and get his message out to the world, right? Which is a hint for you guys.
The Russell Brunson Show
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And you guys who have a message, you gotta become a great advertiser first, and then you can get your message out. But Napoleon Hill was the same way, right? When he was 40ish, he wrote Think and Grow Rich, But when he was in his 20s, he was teaching an advertising course, right? So he understood advertising first and then used that and leveraged that. So there's a hint for all of you guys.
The Russell Brunson Show
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If any of you guys have a message you wanna learn, it's like you need to become great advertisers if you're gonna be successful. So there's the one little caveat or one little thing to share. So anyway, as I'm going through this book, it's really fascinating because he uses the productive advertising book as like the actual training, teaching like the specifics about advertising.
The Russell Brunson Show
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But then in his book, He like, there's a lesson ahead of time where he's teaching stuff related to the book chapters. And then in the back of each lesson, it's one of the coolest things. If I can find it real quick. Again, I'm flipping with one hand. So like chapter three, how to think. That chapter's insane. But basically after he goes through the chapter, sorry. What am I finding here?
The Russell Brunson Show
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Like there's like the senior level and then, you know, whatever. And then, um, there's a master's and a veterans division division. I remember going again while I was, you know, I was in college. I remember seeing these guys are like in their seventies or eighties with gray hair, bald out there wrestling. And I was like, Oh, so cool. And then, um, like I done my wrestling career, I kind of,
The Russell Brunson Show
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He has these little, it's like a little section at the end of each chapter. And of course I can't find one now that I'm looking for, but basically it's like, it's like, um, ideas and thoughts with Napoleon Hill. And then he kind of goes through like what he learned and then giving you just ideas and thoughts to help, help go with the curriculum he just had, which is kind of cool.
The Russell Brunson Show
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I would find the exact word, but with one head, it's so hard to flip pages. So, um, you get the gist. Yeah, it should be good from there. Um, but anyway, I wanted to, um, in, in, uh, in this lesson number two of truthful advertising, he's talking about, and again, what's interesting is Napoleon Hill's Again, he's an advertiser, but he loves the personal development.
The Russell Brunson Show
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So most of the stuff he's writing about is personal development. And his premise is that you as the advertiser has to become a better person. You have to develop yourself as an advertiser, and then that's how you become a great advertiser, right? So he's spending less time on like...
The Russell Brunson Show
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on here's the structure of the ads and things like that, which the other book does, but all his writing is very much like, here's how you become a better person. How do you pick a definite purpose? How do you focus? How do you learn? How do you learn how to think? It's just so fascinating. I love the rabbit holes he goes down on that side of things, right?
The Russell Brunson Show
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Anyway, in here, as he's talking about being an advertiser, he starts going through his dream client. If you can become this person, He's like, you can get hired by any firm anywhere in the world because everybody would want to hire you if these were your qualities and your characteristics. And so I read those last night. I highlighted the whole thing in my book.
The Russell Brunson Show
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Again, I have a little red highlighter in one hand. So I'm trying to do these straight lines. It's chaos. But regardless, it's really good. So I'm going to read you this stuff because... this might help you to figure out if you're struggling life, like getting higher, getting people to give you money as a coach or consultant, like these qualities he talks about here.
The Russell Brunson Show
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And again, he's using this, like these are qualities that he wants in an advertiser. Someone who's gonna become an advertiser and work for him or for one of these firms.
The Russell Brunson Show
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But the way he explained that, I was like, man, if I could step into these qualities, all of them, like how much better person I'd be, how much more likely would people wanna hire me as their coach or hire me as their trainer or whatever those things might be, right? So I'm gonna read these for you. There's... I think there's like 15, yeah, it's 15 of them, okay?
The Russell Brunson Show
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All right, so here's the specifications. He says, he says, as I write, there's an opening in my organization that'll pay the person qualified to fill it all the way from $5,000 to $10,000 a year. So that's the equivalent of like half a million dollars a year salary, right? So he's saying like, if you have these qualifications, we can pay you half a million dollars a year in salary, right?
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So here's the specifications. Number one, I want a man or woman who will finish everything he or she starts, whether sharpening a pencil, writing a letter, or something of greater importance. So number one is somebody who can be a finisher, not just a starter. A lot of people are good starters. And I'm a good starter. I'm not as good of a finisher.
The Russell Brunson Show
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you know, that was kind of the end of it. I wasn't planning on wrestling again and kind of forgot about it. And fast forward to, you know, a decade and a half later is when I bought my new home. I built a wrestling room in it and, and, um, and I started inviting some of my old wrestling buddies over and we started wrestling. So that was kind of a fun thing. We do it once or twice a month.
The Russell Brunson Show
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But other parts in the book he talked about, he quoted somebody who said that every time they picked up a paper on their desk, they always solved it before they put it down, right? They weren't just like, oh, I'll look at this later, later, later. It's like focusing on people who actually get things done and finishing.
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Now, if you struggle at finishing, number one, that's something you can focus on. Like, how do you get things to the finish line, right? No one gets paid until the thing gets to the finish line, right? And so you have to be good at that. But the other thing, and this is kind of just a tweak on this. I learned this from Alex Mandosian, one of my first mentors in this game.
The Russell Brunson Show
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I remember he told me one time, he said, Russell, there's two types of people in this world. There's people who are starters and there's people who are finishers. He's like, you got to figure out who you are and then surround yourself with the other type of person. Um, and for me, I realized like I'm a really good starter. Um, but I struggled at finishing.
The Russell Brunson Show
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And so for me, I started surrounding myself with finishers. And so you look at ClickFunnels as a company, right? It's like there's three or four starters. There's me, there's Todd, there's a couple of guys like the starters on team and everybody else are our finishers help us finish the things. Um, so yeah, That's number one.
The Russell Brunson Show
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So again, I want a man or woman who will finish everything he or she starts, whether it's sharpening a pencil, writing a letter, or something of greater importance, okay? Because the way we do some things is the way we do all things.
The Russell Brunson Show
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Number two, I want someone who will do at least everything he is told to do and will not offer excuses or take the place, or not offer excuses to take the place of results. Okay, so somebody who's like, when you give them a task, they're like, yes sir, I will go do, I'll do the thing.
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Versus like, ah, I don't really want to, you know, it's like someone's like, yes, you gave me a task, I'm gonna go do it. And number two part of this is they will not offer excuses, only results. So this comes back to like one of our core values in our company, which is extreme ownership, right? Like, if it doesn't work, there's no excuses. It's just like, I give you results or I don't.
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If I don't give you results, it's my fault. I'm gonna go figure out how to do it and keep doing it until I get the result, right? And so I love that. Someone's going to do at least everything he's told to do. I love that it's not like he's going to do everything he's told to do. At least. So the minimum is what he's told to do. Right? And then not offer excuses. Take the place of results.
The Russell Brunson Show
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Just results. Okay? So I love that. That's number two. All right. Third thing here. I want someone who will reach out and demand greater responsibilities, taking care of all the while, to keep growing and getting ready to assume additional duties. Okay? So he wants somebody who's not going to sit there.
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Cause I have team members who are great at what they do, but they'll do the things that you gave him to do. And then it was kind of wait till you get more stuff and they'll kind of hang out. And it's like, I hate that versus I want someone who will reach out and demand greater responsibilities. Okay. I want more. Give me more. What else can I do? What else can I do? I remember Dave Woodward.
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Man, I love Dave. One of my favorite qualities of him is he was at the peak. He was the CEO of ClickFunnels running it and he get done the day and meet him and be last year in the office almost every single time. And he'd come in afterwards like, hey, what can I take off your plate? What can I take off your plate?
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He was always trying to figure out how to lighten my load, how to take things off my plate. And that's what it is, right? Someone who will reach out and demand greater responsibility, right? And then getting ready to assume additional duties. Or they want to keep growing and getting ready to assume additional duties, right? So going out there. and demanding great responsibilities, okay?
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So my buddies come over, we'd wrestle again. It was just so much fun to get back to like my favorite thing in the world, which is wrestling. Right. And then, Um, what's interesting is one of my buddies who, who, uh, wrestles with us, his name is Lex. One day he came back. He's like, Oh, I wrestled the tournament two weeks ago. I'm like, what? He's like, yeah, there's a tournament that I competed.
The Russell Brunson Show
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Another great quality. All right, three in. These are good, right? I was reading this like, this is good stuff. This could be just like my own review of myself. Like, Russell, get better at these things and you'll become a better person. So, all right.
The Russell Brunson Show
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Number four, I want someone who will love the job so well that he will forget hours, forget pay, forget Saturday nights, forget all his own selfish interests and devote his entire time and thought to the task of carving out a future and the opportunity at hand. Ooh, someone's going to love the job so well. They forget everything. Okay. I don't know about you guys, but that's my world.
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Like I love what I do so much that like, if it wasn't for the fact that I had a wife and kids at home, I would never leave this place. In fact, when they go on vacation, sometimes I've literally set up a cotton here and slept in here. Cause I'm like, I don't have to go home at night. This is amazing. Right. Cause I love what I do so much.
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And so you want to find people and you want to be the person. And when you are, um, doing this thing that you become so obsessed that you'd like are all consumed and it becomes your thing. Number five, I want someone who will be frank and sincere with himself and, uh, and all with whom he comes in contact with and who will be a living example of our slogan, which is truthful advertising.
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ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show. Excited to be hanging out with you guys today.
The Russell Brunson Show
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So we want people to be frank and sincere and, Yeah. So there you go. Frankincense here. And let me an example of truthful advertising. Truthful advertising is the name of the course. And the concept here is like, you want to give advertising that's truthful.
The Russell Brunson Show
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Like there's a lot of ways you can write ads that trick people to buy, but he's like, how do you do that in a way where you're always giving 100% of the truth? So that was good. Number six, I want to be a person who will not wait for me or some of the other officials to tell me what to do, but who will learn to see what ought to be done and do it. Ooh, This is like the self-starter, right?
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They see problems, they go and take care of them. They're not waiting for someone to tell them what to do. They're like, okay, this is a problem, this problem is fixed, this has changed, and just get this stuff done. Number seven, I want a person who's big enough to overlook the little insults which thoughtless people can throw out, often unintentionally.
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A person who can see something good in every human being on earth, a person who will honestly strive to develop the good there is in every person with whom he comes in contact. Okay, I think this one's almost a twofold, right? Number one, or number two is like, seeing the good in other people. But number one was being big enough to overlook little insults.
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There's a quote from Brigham Young that I thought was really cool. He says, how does the quote go? It's like, only a fool gets insulted when somebody intends to insult you, and only a greater fool takes offense when they didn't intend to, which I thought was really cool. So something like that. I'm sure I messed up the quote. But basically, yeah, if someone's trying to offend you and take you
The Russell Brunson Show
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you take offense and you're a fool, but someone offends you and they weren't trying to offend you. You're even a bigger fool. That's basically the gist of the quote. And so I thought it was kind of cool. It's like being big enough to overlook little insults. Like just wash them off your back, like a duck out of water, keep moving forward and try to see the good in every single person.
The Russell Brunson Show
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Uh, one of the lessons I learned from Tony Robbins back in the day, I think was the most powerful. I learned so many things from Tony that were like life changed, but one of them was just, um, um, his belief that, uh, everybody does things out of, uh, what they believe are like good, good intents, right?
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And I was like, why didn't you tell me I would have gone. And so the next year we decided, okay, we're going to go to the tournaments. We put it on the calendar. Um, And, you know, life is busy. I'm running a company and a family and a bunch of other stuff. And so I remember leading up to it, we blocked out like seven days.
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Even if they're evil, bad things, like most people, I think Tony said all people do things, um, out of good intentions, even if that thing is wrong. And like he gave an example at UPW where, um, if you've been to UPW, Tony does interventions with people and there's workbooks.
The Russell Brunson Show
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And anyway, someone saw their partner's workbook and the workbook, they're talking about like killing their wife and their kids, right? Which is a horrible thing, like purely evil, right? Obviously. And so the person saw that told one of Tony's runners, like, Hey, Mike, My guy I'm working with, he's talking about killing his wife and kids.
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They went and told Tony, and Tony does this intervention with the person, brings him up on stage, and trying to figure out, like, why are you doing this? And what's crazy is, like, again, when you see that lens from the outside, it's like that person's got bad intentions. They're trying to kill their wife and their kids, right? Bad intentions.
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But then when Tony did the intervention with the person, he talked about when he was a kid that his dad had left them as a family. And because his dad left them, they lost their house. They lost their home. They moved from a different school, lost everything. Their whole life had been shattered. And in their mind, they believe that because their dad left, their life was destroyed, right?
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And so this person now was in a spot where he did not feel happy. He wanted to leave. He wanted to exit this life. But he knew that if he exited this life, it would destroy his wife and his kids. And so out of mercy, he wanted to also end their lives so they wouldn't go through the pain that he went through. You look at that, it's like, whoa. Like little paradigm shift, right?
The Russell Brunson Show
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Good intentions, evil outcome, yes. But people in most cases have a good intention. And so I think I try, I'm not perfect at this by any stretch, but I try more and more in my life when people offend me or upset me to think about like, what are their actual intentions? What are they trying to do? And usually it's, I believe it's usually positive intentions just directed incorrectly.
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So I'm gonna put that out there because I thought it was kind of cool. What number did I leave off on? If I had two hands, I would have had one hand on the notes, but I got one gimpy hand and one real hand. So I'm not sure exactly. Let me see where I, let's see. Okay, yeah, that was number seven. Okay, number eight.
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I want a person who will believe heart and soul in everything he does in connection with his position. A person who will not misrepresent the institute either by direct statements or by innuendo. Okay, so someone who's true and faithful in all things. Very cool. Number nine, I want a person who will meet the public with a smile on his face, a smile that comes from the heart.
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I want him to shake hands with people as though he enjoyed it. Okay, positive face, positive attitude, big smile, shaking hands, always having that positivity. Number 10, I want a person who will not be jealous of fellow employees or afraid that one of them will get his job. A person who will help those around him to be more efficient, a person who will be happy and enthusiastic.
The Russell Brunson Show
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We were planning on like to working out a whole bunch leading up to it, but then it just didn't happen. So then the week before the tournament, we blocked out. Okay, every morning we're going to wrestle for an hour, just get prepared for this tournament. And again, I haven't wrestled competitively in almost 20 years, right?
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This one's cool because I see this a lot of times where, uh, internal office dynamics. I'll see where somebody doesn't want to help someone else. Cause it might make them look bad. It might make them like, well, if they're doing that, then do you even need me anymore? Versus like everyone working towards the same goal?
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Like, you know, and like, anyway, so I thought that was a really good one as well. Number 11, I want a person who truly loves to serve his fellow man and who will look upon this, his opportunity to do so as a welcome privilege. Okay, someone who wants to over-deliver at all times.
The Russell Brunson Show
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Number 12, I want a person who's observant, who sees all that goes on around him, who can distinguish between the important and the unimportant experiences of his daily routines, retainers, and classifying the former and brushing aside the later. Okay, so this is somebody who... who can notice all things, but then has the discernment to be like, this is the most important, so I need it first.
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And the second, these things aren't important, like having the ability to discern those things. This is one that takes a lot of time to train people. A lot of people see all tasks as level A1, most important thing versus like, hey, here's a lot of stuff we gotta do. What are the things that we have to get done? Let's put those in first. And what are the things that would be nice to get done?
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And what are the things like, that'd be cool, but not that important, right? And being able to differentiate between those things so you make sure you're getting the things done that are the most vital, most important. Number 13, I want a person who knows or will take the time to learn how to eat properly. A person who will not incapacitate themselves. That's not the right word, but here we go.
The Russell Brunson Show
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and become a grouch by overeating at 75% of the people of today are doing. So once someone is going to be healthy. Okay. I agree with this because, um, I see, uh, I'm a big believer in energy and like tracking energy. And like what you eat throughout the day depends your energy levels. Um, I used to have a big breakfast in the morning.
The Russell Brunson Show
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I would crash and have no energy for us today that I shifted where I would skip breakfast and I'd eat lunch and I had great energy. And after lunch I would crash and the rest of the day. And I started shifting where nothing but fats and proteins for breakfast and for lunch and no carbs till dinner. And my energy extended throughout the entire day. And so, um,
The Russell Brunson Show
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The people, I see people all the time who like, I see my staff who order the most crazy foods and are eating at like noon. I'm like, you're shot for the rest of your mind. Literally, it's going to get dim and hard to focus and hard to think through because of that. And so I love this one.
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And so we go to the very first practice, the very first day, and within the very first like 10 minutes, I injure my neck so bad that like I can't move. I can't turn my head. I can't do anything. I can't do anything. and it hurt really bad, and people were like, well, are you still going to wrestle? I'm like, yeah. I made a commitment to myself. I was going to wrestle.
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I'm just like, take care of yourself because it'll increase your energy, your mental abilities, all those kind of things when you're sharp. Number 14, I want to be a person who refused to allow himself to be aroused by anger by some ill-bred person who hasn't learned the art of self-control.
The Russell Brunson Show
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Ooh, don't get angry around people who are morons because there's a lot of them in this world and they're going to be everywhere, especially when you're online, especially when you're posting social media.
The Russell Brunson Show
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All right, and the last one here, number 15, I want a person who believes that he ought to be paid an exact ratio to what he produces for the business, whether it is $1,000 or $100,000 a year, and he'll be satisfied with that. This is a big one.
The Russell Brunson Show
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One of my pet peeves on this planet is when people come and they ask for a raise because they've been working at your company for a certain period of time. Drives me crazy. I would never in infinity years ask for a raise when I'm doing the exact same thing that I had agreed to get paid for originally. For me, I would come in and say, okay, this is what we agreed to.
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I'm going to work really hard and get this thing. And then it's like, okay, I figured out a way I can add an extra million dollars a year to the company. Like, let me do that. And then come back and say, Hey, I added a million dollars to your company external from what we already agreed upon.
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Like, like, and then I want to raise here or I want, you know, I want a royalty or something like, you know, it's, it's tough. Like when people, one of the hardest things internally is like, we always want to share wins and things that happen inside the company, but you share a win.
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Then all of a sudden you literally next week when people start asking for raises, it's like, it doesn't work that way. Like, Anyway, it comes back to what he said here. I want a person who believes that he ought to be paid in the exact ratio for what he produces for the business, whether it's $1,000 or $100,000 a year, and he'll be satisfied with that.
The Russell Brunson Show
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So what are you actually producing for the business and money? And a business owner, if you're an employee in a business, should be making – if you're getting paid $100,000 a year, they should be making $3 or $4 million off of your efforts. If they're not – and again, there's some number that – I can't remember that –
The Russell Brunson Show
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some of the business people will throw out is like, this is the number of the ratio. But, um, that's the reality. Cause you think about that, like I think about my company, let's say if we make $10 million a year, right? Half of that goes to government. Um, half that goes to the employees. Half of that goes to the other, you know, like on a $10 million thing, like I might take home $500,000.
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So it's like when someone's like, we made an extra million dollars for the company. It's like, cool. Um, And $500, that's actually generous when you have a big company. Yeah, because $10 million, if you're at 20% profit margin, you're at 2 million, and then you got partners, other, anyway.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So, when all of a sudden, I don't know, there's a rabbit hole that's going down, I'm not sure exactly why, other than just understanding that if you're employing a company, like, again, you're getting paid 100 grand a year, you should be producing three to, $3.5 million a year to sell in value, in money for the company. And if you want to raise, it's increasing that.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I'm going to do this thing, and I had Kairos coming over, and other people, and people adjusting me, and massage therapists, and I was doing all the crazy things to try to heal my neck, and I remember going to the tournament. My neck hurt so bad, and I wrestled two days, and I did well.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
It's like, how do I go from $3 million to $5 billion a year? If I can figure out how to fix that, that's how I can make more. That's why traditionally, someone who's working gets capped at a certain point because it's hard to go from, if you're making the company $3 million a year, to go to $6 million, it's hard, right? To double is really hard.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
But if you're a manager, and now you're managing three people who are just like you, and now you're making, you know,
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
three three x's much now you're more valuable because you were able to leverage and get and make more money right so now it's like does that make sense like that's typically like the levels of value how you go up in things right myron golden's got his four levels of value which i'm not gonna go deep on that but but you move from like working with your hands is the lowest level of value because again you're capped by by hours then you go manager which is the next level of value because again you have leverage now where you're managing multiple people to get more production so you work more the third level of value
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
then is communication, where you can communicate ideas, you can sell things, you can sell one to many. You can produce more money in less period of time. And number four level is imagination, where you're inventing businesses and ideas, right? And so you make more money not by not by getting better necessarily at any of the levels of value.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
It's by moving up a level of value is where you start making more money because there's more leverage and there's more, you're making more money for the company or the business, right? So anyway, I'm sharing those for you guys because I thought those 15 were really cool.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And again, I'm looking through this lens of like, if I was an employee, this is like, this should be my Bible for myself, like what I'm gonna do and accomplish to be worth what I wanna be worth. Right. If I'm an entrepreneur, I'd look at this for like my team, but also for myself. Like these are the elements that I want in myself to be the right person.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Um, and, uh, yeah, I thought, I thought it was really good. So at the very end of that, the section, Napoleon Hill says, those are the specifications. If you can fill them, you can have that position.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Or if you should be filled or that position should be filled when you apply, don't worry because I have a dozen or more friends among the Chicago businessmen who would consider that I have done them an everlasting favor by sending you to them. Yeah. So that's the key is like if you are that person, any company would hire you, right?
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
If you are that person, your company will grow because you have the values and things you have are insane. So anyway, one of the fun things I read as I was preparing for our truthful advertising course that we were filming this week that'll eventually be inside of Secrets of Success, the advertising level.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So I thought it'd be fun to share with you guys and I hope you enjoyed that and I hope you enjoyed this podcast. I wanna end where I started. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you for watching! Thank you.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I can't remember if I placed in freestyle or Greco, but anyway, wrestled two different tournaments, had some success, won a medal, and I remember one of the It was like one of these life-changing things for me. As I was warming up with some of the guys my age, this older guy came up to me. And again, he's from London. I think his name was Tony. And he's wearing a singlet.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
He's got knee pads on and stuff. He's just an older guy. He came up. He's like, hey, do you want to wrestle? And I was like, do you want to warm up? I'm like, I guess we can. And so he's like, cool. He's like, when we're drilling, though, he's like, I've had the hip and knee replacements, so don't shoot on me. I'm like, what? what? Like I'm supposed to wrestle. You don't have hips or knees.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And anyway, so we kind of warmed up a little bit. It was kind of fun. And then during the term, I saw him, he actually went and won some matches. I was like, if this dude, you know, he's in his seventies, hips and knees replaced can still be wrestling. I'm like, I'm going to do this every year until I die. So that was, that became the commitment to myself.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And then every year after that, I go back and do this term. I do this term. It's just really fun. And so this year's, I don't know, my fifth or sixth year. And this one's actually, There's three styles of wrestling. There's freestyle Greco, and there's a collegiate style. We only wrestle in America. And there's a collegiate national tournament I've never been to before.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So this is the one I was going to. I wanted to go to it forever. I was finally going to go to it. And so leading up to it, I'm preparing. I'm getting ready. And then I told the story before, so I'll go fast. I injured my forearm, and it almost pulled me out of it. And the last minute, I'm like, you know what? I'm just going to do it anyway.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So I taped up my forearm, went to the tournament, had a little cut, 25 pounds. I was losing weight. And during warm-ups, I tore my other forearm. So both my forearms were hurt, but I was like, anyway. But it wasn't bad enough I couldn't wrestle. So I go out there to wrestle, day number one. I wrestle my first two matches.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I can't remember what happened exactly, but I do know that by the time it was done, I got off the mat and I could not flex my bicep. I was like, ooh. Maybe I just hit a nerve or something, but that definitely does not feel good at all. And then they called my name for one more match. I thought I was done, but there's one more match. They called me out there. And so I go out there with my left arm.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
There's no bicep, right? And so I go wrestle. I shoot with my right hand. I get a really good sweep single on him. He sprawls, and I hear my right bicep go pop. And anyway, luckily I still finished the match, I win, I get off, the ref tries to raise my hand, I can barely lift my hand, and I'm a wreck.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So from there, I'm like looking down, both my arms, I'm like, they just didn't look like normal arms. Something looked different. I was like, ah, this is not good. But anyway, from there we had a spring break, so I flew from there to meet my family in Hawaii. We enjoyed Hawaii, came back, and then that was last week where I was driving the MRI to get my thing x-rayed, right?
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Anyway, so they x-rayed it, find out both my biceps had been torn off of the bone, and so they wanted to do both of them, ASAP, because you need to get these done quickly. The problem is if you do both and I have no arms, and then if you have no arms, how are you supposed to do anything? You can't feed yourself, you can't put on your clothes, how do you go to the bathroom?
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And excited for a lot of reasons. I'm going to tell you guys some stories about my arm. Why am I wearing a sling? If you're watching the video version, you can see I've only got one arm. I'm going to talk about some Napoleon Hill stuff I found in an unpublished manuscript slash event, like a course that he taught, and a whole bunch of other things. So I'm excited to hang out with you guys and talk.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
There's so many questions. And so the surgeon was like, let's do one first, And that way you have one hand you can work with. And then two weeks later, we'll do the other one. So last Friday, I did the first one. And so I've been gimpy with one arm for the last three or four days. And it's interesting because you don't realize how many times you use your hand until you can't use your hand.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Like, even though it's my right hand, I've got my right hand available. Like, you can't tie a shoe. You can't put on a sock. You can't... There's so many things you can't do. And so luckily, my amazing wife, Colette, has been helping me to survive. But it's been weird. And then... In a week from Friday, I have to get the other one, and I'll literally have two arms that are not functioning.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And then what's crazy is that Friday, I'll have my second arm, and then Monday, Monday, Tuesday, Wednesday, Thursday, we have my inner circle meeting. So I'll be on stage with two casts on running my inner circle. So it's gonna be an interesting week, but it'll be amazing.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So the question, sorry, I told you that story, number one, because it's fun to tell the story, and a lot of you guys have asked about it, but number two, It's because the question I keep getting from everybody, including my wife, especially my wife, I love her. But it's just like, aren't you too old to do this? Shouldn't you not be doing this?
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And like, that's the comment that people keep coming up. And I think the most people are so scared of getting hurt, they don't want to do things, right? Like that's just kind of this commonality that most people have. Um, like you're too old. You shouldn't be doing it. You're going to get hurt.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Like you shouldn't be doing that because what if, what if something happens in the, what if, what if there's always these what ifs, right? And most people live their lives based off what ifs, like what if this happens, what if this happens? And they're thinking about all the things that could possibly happen. So because of that, they don't pursue and do the thing that they really want to do.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And as you can probably tell, I've never lived my life that way. I've always lived my life in a way of like, what if I do this thing? What would that be like? What would it feel like? I would step back and say, if I was still competing as an athlete, I'd probably treat this different. If I knew I was hurt, I probably wouldn't have continued to compete.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
But for me, it's like I compete one day a year. So it's like I'm going to do this thing, and I got like 365 days to heal. It's kind of like Happy Gilmore after he does make hockey tryouts. He's there the next day, and he's in the batting cage, and they're shooting balls, and he's hitting them in the face. He's like, 364 days till next year's hockey season.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And he's just like getting wailed on by balls. That's what I feel like. I got 365 days to heal. I'll be fine. You know, after the first year I tore my neck, I had the whole year, my next year, I didn't remember my neck. It was fine. I was able to go out there and compete and I heard something different and every year I heard something.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Uh, but for me it's, it's more like, like there's what if fear and what a faith, right? Some people are like, there's what if insert the fear. And so they don't do the thing because what if this happened? What if I get made fun of? What if I get hurt? What if it doesn't work? What if I fail? What if I go bankrupt? What if I, You know, what if people make fun of me?
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Like there's that what if that keeps most people from doing anything amazing in life. And the other what if is like, well, what if I do do this? Well, man, what if I am a 45 year old guy and I'm competing in a tournament? What if I'm doing that? What if I inspire somebody else? What if I have fun? What if I win? What if I, you know, like the other what ifs is the more important one.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And as I was like writing this, you know, the outline of this episode today, kind of thinking through this, there's this quote that popped in my head. And the first time I heard this quote was actually from one of my friends. He passed away. Some of you guys know Dave Hollis. He passed away a couple of years ago, but he had this tattooed on his arm.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I wanted to start by addressing the elephant in the room, which is, for those who can see me, like, Russell, why do you have your arm in a sling right now? And if you listened to one of the last podcast episodes, I had just gotten back. I had done a wrestling tournament, and you guys knew I had hurt both my biceps.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And it was just one of those really, really cool quotes that I'm not a tattoo guy, but if I was, maybe this would be one I would get. This is what he said. This is what the quote says. And the quote is attributed to a guy named John A. Shedd. And apparently, check this out, I just told you, it came from his book, Salt From My Addict. Anyway, this is what the quote says.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
It says, a ship in a harbor is safe, but that's not what ships are built for. Ooh, let me say it again. A ship in the harbor is safe, but that's not what ships are built for, right? Yeah, staying home and not competing, I'd be much more safe. Not gonna get injured, not gonna tear my neck, not gonna tear a bicep or another bicep, not gonna have to deal with all these things.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
But that's not what it was built for, right? It was not built... just sit at home behind a desk and just, you know, like I was built for something more. And I believe all of you guys are as well. And then obviously don't go do something stupid like I did, like be intelligent with your thing, but also don't let the what ifs hold you back.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Let the what ifs be a thing that pushes you forward and gets you to want to go do and explore and create and be the person. So many of you guys, um, you have, um, I shared this quote from David Thoreau at Fun Hacking Live about most men die with their songs still in them. Most people, they live life, but they never actually live life.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
They have this dream, this thing they want, but what ifs keep them from ever doing it, right? And I don't want to be that person who ever dies with the song still in me. I want to be the person who's like, man, that guy was a little crazy. Look what he did. Look what he accomplished. Look what he keeps doing. He keeps showing up. He keeps doing these things. And like...
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I want that to be my legacy. Not, Oh yeah, he was the guy that, um, you know, he worked the nine to five and that was all he did. You know, like I want to be the guy who was, who was, who was doing stuff with my life. Um, I don't know about you, but it makes me feel young. Yes, I feel old right now with my gimped out arms.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I can barely even do anything, but it makes me feel alive just knowing that like I'm still out there doing things and trying things that, that don't always make sense. So anyway, I want to start there. Ship in the Harbor is safe, but that's not what ships are built for. And that's not what you're built for. So what is the things you're going to want to do? They're a little uncomfortable.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Um, they aren't going to kill you. Don't do, don't go too crazy. I'm not going to die from wrestling. My, my terrible, my biceps off. Um, but yeah, pick something that's, that, um, where you're stretching yourself and I promise you feel better. So I'm leading with that. Number two, again, this podcast, there's a couple of different things I'm hitting.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So this is not just like one theme for the entire episode. So I apologize in advance for those who are my people, right? I want one, the one big takeaway. We've got a couple here. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Who is the person that can help you drive more traffic? Who is the person that can be your CEO? Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I was driving to go get an MRI, and that was, I think, the last podcast episode I recorded. Since then, my life has been crazy. After getting the MRI, we found out that both of my biceps had detached from the bone inside my arms, which is why it was really hard to curl anything or lift anything up. I needed to get surgery to get both of them back.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. They may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Terms and conditions apply. Are you hiring? Indeed is all you need. Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef-grade pots and pans, like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Now, I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in. This isn't your average ad platform. It's a network of over a billion professionals. And targeting options are insane.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
You can target the exact buyers by job title, industry, company size, role, seniority, even skills and company revenue. That means your message gets in front of the right people, not someone who thinks that instant ramen is gourmet dining. Now, if you're serious about B2B marketing and not just throwing spaghetti at the wall, hoping it'll stick, then you've got to be on LinkedIn.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And here's the best part. LinkedIn will give you $100 credit on your next campaign, so you can see it in action. Just go to linkedin.com slash clicks. That's linkedin.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads. So next off is, I don't know if you guys, how many of you guys saw Jordan Peterson launched Peterson Academy? It's this new college curriculum.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
It's a college course membership site that's like, I think it's like 500 bucks a year or something like that. Anyway, when it came out, I signed up immediately because I wanted to see it. And what's crazy is he's so good at free traffic. I think he put like 30 or 50,000 – 30 to 50,000 people in without paid ads, which is insane, right? Insane. So obviously I signed up.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
I want to see the models, see what they're doing. And it got me really inspired and excited. Like he has all these people coming and teaching courses and lectures and things like that. And it's just like such a fun way to consume and to learn. And so for me, I was like, I want to do more stuff like that. Like how do I –
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
like I want to do more lectures where I'm teaching and I want to bring fascinating people in to have these conversations with me. And so the secrets of success business, we're creating an app right now and I'm trying to create these courses that will go inside the app. Um, and so we did last week, it was actually the day before I got my arm chopped open. So I was, I was in there.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
If you ever watched the video, see, I'm all gimped out. Like my arms don't really work, but, um, before I got surgery, I had Napoleon Hill's grandson, and then, again, Jason Youngblood, who wrote a book about, it was called The Gospel of Napoleon Hill, and it's a huge timeline.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Some people have been asking, what was the process? How did you detach the biceps? uh, some years ago there there's a, every single year there's a wrestling tournament. It's called the master's division. So it's for people who are older. Um, and I remember when I was wrestling in college, I remember going to, to one of the bigger national tournaments. And so they have different levels.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
These guys know Napoleon Hill's life better than anyone, so I flew them in, and we did this whole, probably four or five hour long, Of course, talking about Napoleon Hill's life, going from the beginning and then each of the successes and the wins, the failures, the ups, the downs, the negatives, the positives.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
We weaved in what the anti-Napoleon Hill people say and refuted them and proved their things right. It was really fun. It was one of my favorite things. It was such a good time. And this Friday, I'm doing something similar. We have another book. It's called Truthful Advertising. So Napoleon Hill, he's got the dates right here.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
Napoleon Hill, in 1917, he started a college called the George Washington. Sorry, I'm flipping pages with one hand, so if I feel like a gimp, it's because I am. The George Washington Institute. And he was teaching this advertising course called Truthful Advertising. And he had a reference book. It's called Productive Advertising by George Hess.
The Russell Brunson Show
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
And I found a bunch of first editions of that as well. But anyway, so basically what I'm doing is we're taking this book. And so we have the manuscripts from this book that Napoleon Hill taught. And again, it's never been published before. It was not a... It was a college year-long course he taught.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ja, ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
But you're going to see the power of what happens when Dan's on the mic from Part 2 of this podcast. Hopefully you listened to Part 1 already. It was called Waiting for the Radical to Arrive Part 1. And this one is Waiting for the Radical to Arrive Part In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. Und das ist, warum LinkedIn-Ads so ein Spielchanger sind. LinkedIn ist nicht deine tägliche soziale Plattform.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist, wo über 1 Billion Professionellen, Menschen, die bereits über das Geschäft denken, abhängig sind. Und ihre Targeting-Options sind unreal. Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren. Das legt dein Fokus auf die Entscheidenden, die tatsächlich kaufen, was du verkaufst.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Es ist wie ein magischer Filter für deinen perfekten Kunden. Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht weiter bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Hier ist das Beste. LinkedIn wird dir sogar 100 Dollar Kredit geben auf deine nächste Kampagne, damit du es selbst probieren kannst. Geh einfach zu linkedin.com.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist linkedin.com. Terms und Bedingungen beweisen. Nur auf LinkedIn-Ads. Hey, alle. Bis zum nächsten Mal. Bis zum nächsten Mal. Es ist personalisiert, automatisch und völlig flexibel. Und willst du wissen, was mein absoluter Lieblingsfunktion ist? Custom Inbox Views. Ich habe Views für meinen Podcast, meinen internen Team, meine JV-Partner und sogar Launch-Kommissionen geschaffen.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Und ich glaube, wir müssen auf die Zeit gehen, um das zu beurteilen.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Funnel Hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing, we were looking for more support people to be able to handle the launch. And we figured, no big deal, we're going to find somebody quickly. But that didn't happen.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
We spent weeks trying to hire the right person, we put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. Vielen Dank. Sponsored Jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time and there's no monthly fee or contract. You just pay for results. Wollt ihr wissen, wie schnell es funktioniert? In der Zeit, in der wir euch über diese Geschichte erzählt haben, wurden 23 Hörer auf Indeed weltweit gemacht.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist, wie effizient es ist. Es ist kein Wunsch, länger zu warten. Sprechen Sie Ihre Hörer jetzt mit Indeed. Und die Zuhörer dieser Show bekommen einen 75-Dollar-Sponsoren-Jobkredit, um Ihre Jobs mehr Aufmerksamkeit zu bekommen, bei Indeed.com. Das ist Indeed.com. So, was wartet ihr? Geht einfach zu Indeed.com.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Klickt jetzt und unterstützt unseren Show, indem ihr über Indeed gehört habt, auf diesem Podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. Bis zum nächsten Mal. Untertitelung des ZDF für funk, 2017 Bis zum nächsten Mal. So go follow This is Small Business on Apple Podcasts, Spotify or wherever you listen.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist das, was ich mir vorgestellt habe.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Und das ist das, was ich mir vorgestellt habe.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist das, was ich mir vorgestellt habe.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank für Ihre Aufmerksamkeit.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
What's up, my friends? This is Russell. You're probably listening to this, I don't know if it's New Year's Day or the day after. Anyway, whenever you listen to this, I hope you guys are prepped and excited for the new year. I'm grateful to have you as a faithful follower and listener and I hope you continue to enjoy the podcast.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich weiß gar nicht, was ich sagen soll.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich weiß nicht, was ich sagen soll.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich weiß nicht, was ich sagen soll.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
I wanted to basically give you guys part two of my special interview with Dan Kennedy. This was at the last time we did a day with Dan, which was Ein paar Jahre her bei Funnel Hacking Live. Und das Wahre ist, dass dieses Jahr bei Funnel Hacking Live, FHL 10, der letzte Tanz, in etwa 40 Tagen von jetzt an in Las Vegas stattfindet.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich bin eigentlich, an der Zeit, als ich auf dem Rekord bin, in Las Vegas. Meine Kinder und meine Familie und ich gehen zum Bruno Mars Konzert für unser Weihnachtsgeschenk für unsere Kinder. Also bin ich in Vegas. Ich kann tatsächlich sehen, wo mein Hotel ist, wo FHL 10 sein wird. Aber das ist der letzte Tanz. Und am Tag bevor... We're doing a special VIP day with Dan Kennedy.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist eine große Herausforderung.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich habe mich nicht überlegt, wie ich das machen kann.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich habe mich nicht überlegt, wie ich das machen kann.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich habe mich nicht überlegt, wie ich das machen kann.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich habe mich nicht überlegt, wie ich das machen kann.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Ich glaube, das ist eine gute Frage.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Vielen Dank.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist das Wichtigste.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Das ist das Wichtigste.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
If you already have a ticket to FHL and you don't have your Dan Kennedy ticket yet, go to funnelhackinglab.com, click on the login link, log in. You can upgrade your ticket there. Or if you don't have a FHL ticket yet, go to funnelhackinglab.com right now. And the upsell is the special day with Dan Kennedy. So you can go get the VIP upgrade now and make sure you come to the special day with Dan.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everyone?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
In the ClickFunnels business, if I don't have a funnel on the front end that's getting people trials profitably, like that business will shrivel up fast, right? Right? And so it's like the lifeblood of everything. Yeah, most people aren't thinking about that or doing that. I'm going to do a book funnel. I'm going to do a webinar funnel. I'm going to do this.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And like, you see me launching a lot of funnels and you think that's the strategy, but it's not. What happened is you came, you already came into my world, right? You're on the list.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Now you're in the monetization funnels, which is like every week you're getting a new funnel and a new offer and new training and new ideas and just like trying to figure out other ways to help you and serve you and to monetize you. That's it. You know? And so you're seeing that piece of it. You're like, oh, this is Russell's business. That's what I should be doing. It's like, no, no.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
You're modeling the back end of the business. Like, The front end of the business is where you win or you lose, right? Again, Kennedy 101, whoever can spend the most money to acquire a customer wins. Where does that game happen, right? That game happens on the front end, on the conversion of the one funnel that's going to rule them all for you, right? That's how you get this thing profitable.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And then the back end is how you monetize those people who came in, right? And again, that helps add to it so you can spend more money to acquire a customer. But again, it's different, right? And so I want you thinking about that for your business. Like what is the right funnel? And you probably notice for each of my businesses, the funnel is a little different.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Like if you look at the linchpin, I don't know, I still am such a huge believer in linchpin. It's still the game plan we're executing. But where I taught at Funnel Like Lab 9, that was the whole, the whole event was just linchpin. Um, and I think a lot of people, it was overwhelming for them. Cause like, ah, it's too many pieces, but like the reality is still the truth.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So what they do is that's the funnel they optimize, they tweak, they test, they're focusing on, and they're spending tons and tons of money, like tens of millions of dollars getting people to buy that offer because it's the front-end, that's the customer acquisition funnel, right? It's the one funnel that rules them all. And then that's the front side of the business.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Like it's still the way it's still where you should be focusing on. Like, um, cause inside the linchpin, if you'll notice, like if you look at, if you understand the linchpin, if you don't, if you go to linchpin book.com, I think you can go there or just Google Russell Brunson linchpin book. You can go get a free plus shipping copy of it. It'll explain the model and how it all works to you. But.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
If you go over there and you actually get that, you look at it, you'll see like there's different funnels inside that process, right? There's like, there's the NIFKI funnel. Then there are the dramatic demonstrations, which are webinars and challenges, right? Then there's the dramatic demonstration number two, which are high ticket, like an event or a call set, right? Like.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Inside that model, all the core funnels fitted to it, right? But it doesn't always mean that the same funnel is the one to focus on, right? For the Dan Kennedy and the Secrets of Success business, both of those, the MIFCI funnel is the one funnel to rule them all, right? But in the ClickFunnels business, it's not, okay? It was a webinar.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
It was a dramatic demonstration funnel that led to the MIFCI on the Thank You page, but it was a dramatic demonstration funnel was the one that we could profitably, consistently drive traffic to, okay? It's selling, or in the prime mover of my coaching business, the selling online funnel as dramatic demonstration number two, right? Selling high ticket.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
That is the one that is the one funnel to rule them all. That's what we're focusing on, right? And then we're backfilling all the other pieces of the linchpin. through emails and everything else that happens afterwards. Does that make sense? I know we're geeking out at a deeper level, but hopefully you guys can hang with me here.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Uh, if not, this is one of the things that I come back and relist this episode of the future. Cause, um, as you get more advanced in this business, this will make more sense. These are, these are some of the higher level conversations that I get to have it inner circle. And, um,
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
with people behind closed doors, I don't necessarily get to speak to, to the masses as much, but I just wanted to geek out with you guys for a little bit. Hopefully you don't mind. Hopefully, uh, this is helpful for you, but those are the things to start thinking through inside of your business. Like where does it fit? How does it all work? Um, because when you start putting those pieces in, um,
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
and figuring out that first funnel, that's the key. Then after you have them, now it's like, now we've acquired the customer. Think about Agora, right? They acquired a customer on the front end funnel. They have a whole team. The only job of the team is to monetize that people.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And what, not all the divisions, but some of the divisions at Agora, they have, they literally, each month, they just plan one new webinar. It's like, here, we're making a new webinar. We sell a $1,000 offer. And we're going to promote it to our existing customers and new people brought in. And the goal is just monetization. How do we make as much money as possible off this list?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Because we already paid for it, right? The most expensive part of the business is the first part. It's the money you give Zuckerberg to get the click to get something to come to buy your first thing, right? That's the most expensive. And after you got them, now they're on your list. They're your customers. Now it's free. Like now if I do webinar, I sell a thousand dollar offer.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
That's like the more complicated, the harder side of the business, right? It's very math driven. Like we gotta figure out the math and the creativity of how to get something to convert. But it's like the whole goal is just focusing on getting this thing where we can spend $1,000 a day, then $10,000 a day, then $100,000 a day and beyond, right? Um, it's, that's the harder part of the business.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
If anybody buys it, guess what I get to keep? the thousand dollars. I didn't have to spend the $950 on Facebook ads to get this person to show up to the webinar, right? Like I already have that person. I push them back and that's where you start making a profit, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And so it's an interesting game because you make the least amount of money on the front end, which is the hardest, most difficult, most, you know, labor intensive, testing, tweaking, testing, tweaking. And the back end, usually it's less effort, but you know, you can be worse at your webinar pitch. You can do worse that you're
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
dramatic demonstrations the offer can be can be worse but because the people have a relationship with you at this point everything else you're selling becomes easier does that make sense so that's kind of the that's the the twist that's the that's the thing to start thinking through so um yeah so if you're if you're looking at your business like start thinking about these two things the front end you're focusing on the one funnel to rule them all for that business and the back end or the other funnels to monetize the monetization funnel so acquisition funnels versus monetization funnels
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
It's interesting. I did a training on this inner circle a couple of years ago and it came back to Jay Bram. Jay Bram's got a really cool framework. He calls it, there's only three ways to grow a company. And he's like, and that's it. There's not, there's not four ways, not five ways, only three ways. Right. And the first way is to get more customers, acquire more people, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
How do you get more people coming in? That's this whole front-end acquisition, one funnel to rule them all, concept's all about. How do I acquire more people? The second way is to get people to spend more money with you, which is then this is like the upsell funnels, the upsells, the cross-sells, the live event, all the things we're doing now to get people to spend more money. Right.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So my, again, the prime mover coaching business, someone comes in to pay a hundred dollars for ticket, right? How many, I don't know, acquires as many people as possible. It's one way to grow a business. Number two is how to get people to spend more money. So we upsell them from the three day selling online event into our $10,000, um, uh, coaching program. Right.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And then the other one is how to get them to buy more often. So more customers getting to spend more and then buy more often. So how does that work? That's the monetization funnels on the backend. Every week we're doing these little mini dramatic demonstration, get a video content training, which then leads to an offer, right? And that's this backend monetization.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And so if you look at like, that's the thing, acquisition, you're getting more people coming in, getting to spend more money and then getting to buy more often. The only three ways to grow a business. It's all about acquisition funnels and monetization funnels. Okay. So if you're the beginning, where do you focus? Right. This is a good logical question.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
If you're the beginning, what you're focusing on is the acquisition funnel, right? That's the most important one. How am I going to acquire? I don't have customers yet. How do I acquire the customers consistently? Right. Um, and so it can be anything like in, in any type of funnel works for this, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
In fact, if you, you know, if you talk to Pedro a day, I was made challenge phones, the best one for that, right? Cause that's how he does it for me. It's usually a webinar funnel or, you know, a different one.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
book funnels work for this right you do a book funnel like they all work differently it's just figuring out like what's the one that you're going to focus on that's going to become the thing um and you may not know at first so maybe at first it is tying one or two or three even funnels right i always tell people that like going from zero to a million million ten ten to a hundred like there's different things that you step right and going from zero to a million it's all about two things it's figuring out like there's two pieces actually three pieces three pieces you have here and one is who is it you're serving
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And that's, that's the one that I think a lot of people don't spend time on. They do a funnel, they launch it and they move the next one, the next one. Right. So in our businesses, like each business has one funnel. That's, that's the focal point. Right.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Okay, and then what is it they want? Now, what do you want to create? What do they want? What's the offer they actually want? And then how do you sell it? So the who, what, and how, right? Who's your dream customer? What do they want? How do you sell it? Okay, so the how is the funnel. Which one is it? Okay, and then initially when I launch a business, I don't really know.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So I'm going to do a webinar funnel. I'm going to do a MIFKI funnel. I'm going to do a challenge. I'm going to try a couple things until one of them hits. And it's like, ah, okay. I know, now I know who I'm selling to, right? I know the offer, what I'm selling, and I know how to sell it. Like, For me, the challenge funnel is the one for this business, right? Okay, now we know that.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Let's focus on that. Let's double down on it. Let's triple down on it. That becomes the focal point, right? Or it's like, hey, the challenge funnel didn't work, but a webinar did work. Or, hey, webinar didn't work, but we did a 3D event. That one worked. So say testing a couple of things, you find one that's got the most likelihood of success.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And then from there, now it's like, okay, now this is my one funnel to rule them all. This is the focal point. Now I'm going to start split testing. Every single day you're coming in and you're testing, you're tweaking, you're testing, you're tweaking. We used to have this mantra.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
I think you bring it back to our company, but way back in the day when it was like five of us working, we had this mantra, which was like how to give yourself a raise every single day, right? Because I thought about this, like in the real world, if you want to give yourself a raise, What do people do, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
If you're in college, you go to college and then you get a college degree and you get another degree and then, you know, whatever, you go through this whole process to give yourself a raise, right? Whereas if you can do that, you know, how do you do it faster? So like inside of an online business, if you're split testing headlines, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
You get a headline that's converting at 30% and you make some tests and tweaks and eventually get your headline converting higher routes at 50%, right? You just gave yourself this huge increase in conversion, which is a raise, right? So when you start looking through lens, every day you come in like, how do I get myself raised today? Well, I can split test something. I should do that. Okay.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Now in a Gore's business, you see, like, if you're on, if you're watching the advertising is all going to this one thing, you're like, that's gotta be their business model. But what happens, they acquire the customer, you know, probably the loss, maybe a break even. Um, to get the customer.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
That could give me a raise. Um, I could figure out how to get more ads. I'd give me a raise. I can go and get on someone else's podcast. I would give me a raise today. Every day. How do I get myself raised today? It's like, and you do that by again, the three things like getting more customers in. So like, what are the things I can be doing to get more traffic? Um,
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
right um and then how do i how do i split test this like increases conversion so more people will come in uh and then from there it's like how do you go buy more often how do you get people buy more like what's my back end upsells and how you buy more often what other things can i start offering these people after they come into my world right like that's that's the things i start thinking about that's how you give yourself a raise every day so
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Anyway, that was 23 minutes and we covered a lot. I hope you guys got... This is one of those ones you should probably listen to four or five times. I gave like five sermons in a row. I kind of went fast on it too. I could have done a three-day event and all that stuff. But... Anyway, you guys are intelligent. You're the podcast listeners. You love this kind of stuff.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So I hope you all had value from this one. If you did, please let me know. Take a screenshot on your phone. Post it on social. Be like, everyone, go listen to Russell's podcast. He just dropped some gold on this episode. If you got no value, then go listen to it three or four times. And I think from there, you'll be like, oh, I got it. I see what Russell's saying now. So anyway, that's it.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
I'm going to end this episode. I appreciate you guys. Thanks for listening. Thank you for being a subscriber. And I'll see you guys on the next episode of The Russell Robinson Show. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Then there's a whole second department and the goal of that part of the business is then to monetize the lead. How do we turn, you know, how do we make as much money as possible off of this person? And so that's all the other funnels. So if you look at the ClickFunnels or the Russell businesses, right, there's different front-end businesses. So, in fact, we'll talk about selling online.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So selling online is... for the Russell coaching business, the prime mover business, sellingonline.com is the one funnel that rules them all, right? It's a $100 three-day event and we run that every single month and we're driving $100,000 a day in ads as we're trying to get to, you're getting closer and closer to that, but it's all about filling up that event, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And then that's like the most important one. So we're testing, we're tweaking, I'm building different ads for doing different copy. We're always in the sales page, always tweaking and changing and adjusting and changing. And, um, but that's the, that's the focal way. That's the funnel we spend the most time on, right? They have someone that signs up for that. They paid a hundred bucks.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
They go to the event. They either buy our back end coaching or they don't. Now we have this list, right? And so the rest of my business is like, how do we monetize this? Like, well, we have to have other offers, other things we create. And so we're creating different funnels. And so there's a whole separate team that every single week is emailing out different offers to this list, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
This is Russell. Welcome back to the show. If you lost the list of my last episode, I was driving to the doctor's and now I'm driving home and I thought I was hanging out with you guys again. I got another 30-minute drive, so... Yeah. So good news, bad news. Got some x-rays. Bones are fine. I need to get MRI because I think both my biceps are torn. So there's the update. It's going to be awesome.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
To monetize the list, to make as much money as possible from them, right? Because for us right now, for us to get $100, to get somebody to spend $100 to buy a ticket to the Slug & Line event, it costs us closer to $300. I spent $300 to get a $100 ticket, right? And then obviously we have upsells and downsells and stuff.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And then there's a percentage that actually 5.5% of people who register for the event and buy our $10,000 ticket at the end. And that's that part of the business, right? Which means there's 95, 94.5% of people who didn't buy anything other than the ticket, right? And it cost me $300 and they paid me a hundred. So like I'm still $200 in the hole.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
so like how do we make money like well now we have this whole other arm of the business that's selling other things and so we have different offers we have different funnels we're sending emails out every single week different things uh it's just trying to figure out what do they want to buy maybe they want to buy the expert seekers book maybe they want to buy um software on the helps with copywriting maybe they want to buy and so we're just setting different offers and ideas we're training giving videos building a relationship we're always selling other things to try to to try to get that money back you know that we spend to acquire that customer then hopefully make a profit
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And that's the business. So even though, you know, the Russell coaching business, there's, you know, a dozen, you know, more than that probably, but you know, a couple dozen funnels, there's only one funnel that rules them all. And that's the selling line. That's when we're spending all of our effort on split testing, testing, tweaking, all that kind of stuff happens there. Right.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And so that's that business. And the ClickFunnels business is different, right? For a long time, the one funnel to rule them all in the ClickFunnels business was the webinar, right? It was the ClickFunnels funnel action webinar. For probably seven or eight years, that was the front end thing. When we launched the new ClickFunnels, we had an event called Your First Funnel Challenge.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And that became the funnel that for over a year, almost two years, we ran that funnel. And so every day we're spending as much money as possible, optimizing, tweaking, optimizing, tweaking, making that better and better and better. And that was the funnel that ruled the whole business, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Right now in the ClickFunnels world, we have two or three funnels that we're testing and the jury's out on which one will be the best. But right now we have a lot of data we're testing and I have three or four in front of offers that we're trying to figure out what's the one funnel that's going to rule them all. And so they figure that out.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Then we double down and now we can spend more money on ads and things like that, right? And then all the other funnels, we send the people in the follow-up sequence, right? It's just shifting the way you're thinking about this, right? In Dan Kennedy business, it's the Mifki funnel, right? No BS in the letter.com. That's the front end.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And that's when we spend all the money and the effort and the energy trying to get people to buy. Secrets to Success. It's the Secrets to Success Mifki, right? Secrets to Success.com. You go down to the... to the offer there. And that's where we send, that's where we're driving traffic there. So, um, so that's kind of the concept now.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So each business should have one funnel that rules them all, right? Like that's the, that's the thing you got to be thinking about. Like what's the one funnel that I can profitably, um, or even at a loss, acquire customers that bring somebody in and, Um, and then hopefully builds a relationship. They want to send it, ascend up the next thing.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Like it does all the, the, the jobs that needs to do to then move somebody up to the next tier of the value ladder. Right. And bring them in. But then after you have men, you've already spent the money to acquire that customer. Now it's like, what are other things that they would want to buy? Um, they're similar to what they came in initially. Right. Someone comes in for selling online event.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
You'll have a chance to see me in videos with my arms all surged up probably here in the next little bit. But for right now, I'm still flying high and doing good. And I just want to talk about something I think is interesting. I did a presentation of this year's Funnel Hacking Live called One Funnel to Rule Them All.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
They paid a hundred dollars for the ticket. They want to learn how to sell online. So they're probably gonna need to click funnels account. They're probably going to need other things we're selling. So like we're just making them offers and sharing different things with them. Now I try to do it in a way where I'm not just spamming every week, just selling something, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
You've probably, uh, I did a podcast episode a little while ago, kind of walking through these like free front end content funnels we're doing.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And you probably, if you're on any of my lists, you're seeing them, you notice like every single week there's one for click funnels and there's every single week one for prime mover, uh, where it's like that whole week we're focusing and there's a whole bunch of really cool value packed content that we send people, you know, like three or four videos that all push to one offer. Right.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
but it's very much like value driven upfront and it pushes the offer. Right. And so for me, it's like, those are all the backend funnels, right? Again, you don't, they don't, those don't have to convert as high. We're not split testing a million different variations and all sorts of stuff. It's like the person has a relationship with us. If we did the front end funnel, correct.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
The one funnel that rules them all, then they probably have a, you know, then, then they probably, uh, had a good relationship and now they know who we are. They know, like, and trust me, it's been three days of live event with me. You know, like there's, it already sent 90 minutes on a webinar or whatever it is, but now like there's this trust.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So the other funnels, I don't have to try as hard to get people to buy, right? And I don't really care if you buy in the first funnel, the second, the third, like I'm just, I'm sending out different ideas and concepts to that audience that are related to the core thing that I sell. And then maybe they're going to buy one of these tangential offers if they didn't buy the main thing, right? Yeah.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So that's how I look at my business and how I'm structuring things. So I'm going to share it with you guys. Cause that's like step number one, Deb.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Step number two comes down to like, okay, how do I, how do I actually focus on the spot where I, this one funnel that rules them all, where I can focus enough to get the spot where I can spend a thousand dollars a day in ads and then 10,000 and then a hundred thousand and beyond. Right. Like that should be the focal point. It should be the only thing that actually matters. Um, what I'm,
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
in a new business like the whole the hard work is in like figuring out that first funnel the one that can be profitable on paid ads you're tweaking you're testing you're tweaking you're like doing all the work on that's the hardest part right except you have that now you got a customer generation machine it's just creating customers on demand for you profitably or at a small loss
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
you know, a break-even funnel and now you can bring in and sell them all these other things. So that becomes a focal point, right? And so then it's like, well, how do I consistently spend a hundred grand a day or a thousand dollars or whatever the number is for you, right? Everyone's at different levels figuring out what that is.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
How do we get to the spot where we can spend that much consistently, right? And so you start looking at all your efforts. And so for me, it's been fascinating because it's like, like right now, this week, there's a selling online event happening. We sold about 3,000 tickets.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And like 2,800 of those came from paid ads, mostly from Google, or sorry, Google properties, so Google, YouTube, and then Meta properties, so Facebook and Instagram. Most of it came from that, right? And so we have a small team running that. And it's obviously expensive to get those people. But we're doing a lot of other efforts too. Like we're doing social media. We're doing emails.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
which basically the concept was in each business, there's like one funnel that is the key. It's the most important. It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff, right? I think a lot of people see my business and they see a lot of funnels and they mistakenly think, oh, Russell's got 40 funnels. I need 40 funnels. Or Russell's focusing on all these.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
We're doing a bunch of stuff like that. It's fascinating. Like I look at our social media. Like we have millions of followers, all sorts of stuff. But not many, I think only 18 people or 20, something like that, people came from social media. So all of our social media efforts, which everyone spends so much time on, and we do too, is time, energy, money.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
through the social media thing, the amount of people that actually bought tickets from that were actually relatively small. Now our other channels email, and we don't promote email every single time, but we do notice is the email is a huge driver for us. So what's interesting is they look like paid ads are a big driver of tickets sold. Email is a big driver of traffic sold.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Social media is not, right? So I started looking at that differently. Okay, well, you know, right now if I'm spending, if every day, if every week I'm doing a YouTube video, right? Like in the YouTube videos bringing me 18 customers maybe and the paid ads are bringing me 2,800. Like where should I be focusing my time on?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Like what's more valuable, making a YouTube video that week or like creating an ad, right? So it's like I should be creating at least a one-for-one comparison. If I do one YouTube video, I should be making at least one new ad to test. But it should be probably 10 to one, right? Like I should create 10 new ads for every one YouTube video since I'm getting, you know, whatever the numbers is.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
I'm driving, so I don't have the numbers in front of me. But, you know, 18 versus 2,800, like it's a big difference, right? You're spending that much more time on the ad side. One of my Atlas members, Bill, he spoke at FHL Mind and Half, FHL International. He's spending $150,000 a day on ads. And essentially, he was like, why would you waste time on social media? It's a waste of time.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
The only thing I'm focusing on now is more ad creative, more ads, more ads. That's all he's doing, right? He's not optimizing his funnels. He's just focusing on ad creative, right? Because ad creative, it drops the CPA, gets more customers in. It's like, that's where all his efforts at.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So I start thinking, man, for all the effort I spent on this free social, if I spent all the time on paid ads, how would it change things, right? And I start looking like the social, like if only 18 people are buying, like what should be the focal point of social, right? In my mind, this focal point of social is not so much to... We have to make more sales, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
The focal point of social is to get people from social to email because email does make sales, right? How do we move them off? So when you understand that, it's like, okay, maybe my social strategy is different. Like me pushing the funnel, one funnel rule them all is probably not going to be the thing socially. This may be not on Instagram or TikTok. I don't know. It may be different for you too.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Again, this is just my experience. I want you thinking through this for yourself and for your own numbers, your own business, right? Like what, what should be the focal point? Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef grade pots and pans, like premium artisan cookware.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy. Now I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Thank you so much for having me. And here's the best part. LinkedIn will give you $100 credit on your next campaign so you can see it in action. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
And the reality is, How do I explain this? There's two parts of business, right? Agora is actually, you know, the billion-dollar brand, Agora. They're probably the best at this. Like, you look at their business model. They have a front-end funnel, right? And the front-end funnel is all about customer acquisition, and it's usually a newsletter.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
If you've been following me for any amount of time, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that can be your CEO? Who is the person that can build your funnels?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is gonna see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help-wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing,
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now, with Indeed-sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. Now, you may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Terms and conditions apply. Are you hiring? Indeed is all you need. So for me, if it's like every time I create something new, socially, like this podcast, for example, I'm recording a 30 minute podcast. This is great, right? I need to spend 10 times that much now creating ads for the thing, right? And this podcast has been great. We're, you know, you guys were listening.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
It's going to build a relationship. It'll build value, be more likely to look up by other stuff in the future. Um, hopefully from this, when you see an ad, you're more likely to click on it and buy. Actually, man, Russell gives me all the good stuff. What's he going to teach during the selling online event, right? Um, you know, maybe I'll push you to an email list from here, right? But like,
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
We sign up for a newsletter for a year for, like, $97, or it depends. Each department's got different pricing. And then it upsells, like, for $500, you get lifetime access to this newsletter. There's some other upsells and stuff, but that's basically their front-end funnel, right? It's the one funnel to rule them all.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
But the reality, if you look at the actual numbers and come down to like, what's actually moving the needle, right? For us, it's paid ads and email. Like social is not driving the needle, right? And we have a huge social following. So like, how do we use social then to get people on an email list?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Because since we know that once they're on email, now they're buying, but they're not buying from social, right? It shifts kind of your focus point of what you're trying to do and how you're trying to do it, right? Like, how do we get people to move that way? So, anyway, that's kind of what I think you guys are thinking about as you're looking at these things, right?
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Number one is figuring out, like, what's the one funnel in your business? The one funnel that's going to rule them all. The one that you're going to focus on. They're going to do daily split tests. You're going to be driving traffic. You're going to be testing, tweaking, testing, tweaking that, like, That is like the choke point of your business. If it works, you're successful.
The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
If it doesn't work, you're not successful, right? Like right now if the selling online event stopped working, that business would dry up very quickly, right? I still have my email list and other things I could do it with, but like it would shrink things quickly, right?
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
what's up everybody this is russell brunson welcome to the end of the year to um a whole bunch of crazy things uh at the time i'm recording this like 40 days to funnel hacking live which is insane and i know that so many of you guys are coming to hang out with us this is going to be it's the last one number 10 the last big show and uh lums me is may or may not know though is the day before funnel hacking live we're doing this special vip day with dan kennedy day uh which is going to be insane um the only way to get to it is to upgrade your ticket so
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't think they'll ever look at me.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And again, I recommend as soon as you listen to this, or maybe pause right now, go get started because you know it's going to happen. But go to funnelhackinglive.com, get your ticket, and then upgrade to VIP so you can come to the special day with Dan Kennedy. Again, this is the last Funnel Hacking Live. This will probably be the last time that we do a day with Dan as well.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business and lately I've been hooked. Seriously, the host Andrea Marquez takes you behind the scenes with real founders, people who don't just dip their toe in the water.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough in every single episode. is loaded with lessons you can actually apply to your own journey.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move, and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Hey, everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
So it's just one of those things. You don't want to miss out on it. It's going to be insane. Yeah, with that said, I appreciate you all and I hope you enjoy part one of waiting for the radical to arrive. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a pre-built funnel, but for email replies.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center, and it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox at ThingsLikeYou. That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think that's a really good point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think that's a really good point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
It's been a long time.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
It's been a long time.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
It's been a long time.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And if you don't, I don't know what else to say for now.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
So thank you for watching.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
That means a lot.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you very much.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply only on LinkedIn ads.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured no big deal, we're going to find somebody quickly. But that didn't happen.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
If you already have a ticket, if you log into, if you go to funnelhockeylive.com and log in, there should be an upgrade button there where you can upgrade to VIP. But do not miss it. If you haven't bought a ticket yet, go get your ticket at funnelhockeylive.com. And then guess what? The first upsell is the VIP day with Dan Kennedy. Right now is the time I'm recording this. It's like $4.97.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes. No more wasting time. And there's no monthly fee or contract. You just pay for results. Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit. to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S. So what are you waiting for? Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think that's a good point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm going to do this.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm going to do this.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm going to do this.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think it's important to listen to people.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think it's important to listen to people.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm going to do this.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think it's important to listen to people.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And I think it's important to understand that there are a lot of things that we don't understand.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm going to do this.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm not saying that you can't do that.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Yes, you can.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
If you can't do it, then you can't do it.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
We don't really know what we're going to do.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
We don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think that's a great point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think it's a great point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think it's a great point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm sorry.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm sorry.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know what I'm doing.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know what I'm doing.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I'm going to give you a couple of examples.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And we are in the middle of a crisis in the world right now.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
And I think that's one of the things that I think is important.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think it's great to be here.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
Thank you.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think we're going to talk about it now.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
We're going to talk about it now.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
We're going to talk about it now.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know what the difference is.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
So an extra $500 to hang out with Dan Kennedy for a day, which is insane. But we're going to be raising that price here really soon because the conversion rates on it are really, really high. Most people who are coming to Funnel Hockey Live are coming to it. Dan day. So supply and demand, you know how it all works. We're going to be increasing the price there really soon.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
You're not going to get your glory.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
You're not going to get your glory.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
You're not going to get your glory.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
But I thought, um, the next two episodes of the podcast to give you guys a taste of the last time we did day with Dan. Um, it was two years ago, two or three years ago from like, and I, we did a special day with Dan. And I interviewed him about a bunch of different things.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
But what's cool is that my very first interview with him, he brought up this topic, which ended up becoming kind of the theme of this year's Funnel Hacking Live.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I think that's a really good point.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
If you go to funnelhackinglive.com and read the sales letter, I talk about how in any audience that there's people waiting for the radical to arrive and you guys are the radical and you need to step up into that calling and get people to come to you. And so I talk about that.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
So, what do you do?
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
How do you do?
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
How do you do?
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
I don't know.
The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)
But what's crazy is that this, that idea, that concept came from this interview with Dan Kennedy on stage the last time we did a day with Dan. Anyway, I'm going to have you guys listen to this. This is part one of waiting for the radical to arrive from the last VIP day with Dan Kennedy.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber nächste Woche, alles, was ich tue, ist, dass ich mich auf das Webinar konzentriere. Ich werde die nächsten 200 Leute auf meiner Liste e-mailen. Ich werde durch den Trainings gehen, wie viel ich kann, um das Webinar ein bisschen besser zu machen. Diese Zeit werde ich es wieder pitchen und nur so weiter tun, bis das Präsentation rock-solid ist und sich konvertiert. Das macht Sinn.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Sie e-mailen die gleiche Liste jede Woche. Endlich sehen sie die gleiche Ad jede Woche. Weißt du, was ich meine? Ja. Wie hast du deine Liste ursprünglich gebaut?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wo hast du organisch gearbeitet?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Welcher hat am erfolgreichsten gearbeitet, um Kunden für dich zu bekommen?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay. Organically?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Du musst auch eine organische Präsentation haben, um neue Leads zu bringen. Ich fokussiere mich nur auf einen. Ich fokussiere mich auf LinkedIn, Instagram, TikTok und Facebook. Facebook ist der beste. Ich schalte alles ab und fokussiere mich nur auf diesen einen Plattformen. Ich fokussiere mich nur auf diesen einen Plattformen. Ich fokussiere mich nur auf diesen einen Plattformen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und am nächsten Tag, okay, ich arbeite an meiner Präsentation für diese Woche und ich mache ein bisschen Forschung und so und so hat gesagt, diese coole Sache ist großartig. Ich bin so gespannt auf das Webinar diese Woche. Und einfach das freie, organische Sachen machen. Es ist wie das Sehen, was du tust.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Es zeigt deine Enttäuschung, es zeigt deine Energie und es wird wachsen und das wird Menschen kommen lassen, weißt du, was ich meine?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber das ist das, was wir tun. Weil du in diesem Testprozess bist, du hast die Liste, die du gerade hast, aber auch nur organische Dinge zu tun. Keine Sorge, du weißt, das Ad-Game ist ein ganz neues Spiel, das du lernen musst. Ich würde mich nicht darauf konzentrieren. Ich würde mich darauf konzentrieren, nur in einem Spot zu zählen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Du kannst vielleicht etwas Spaßes mit deinen Kunden machen, die Leute anrufen und, weißt du, einen Anruf machen, besonders mit ihnen und sie anrufen und du zahlst ihnen halb das Geld, das jemand kauft. Und du weißt, es gibt viele kleine Dinge wie das, die du anfangen kannst zu machen, die keinen Geld kosten, um die Ressourcen, die du aktuell hast, zu leverieren.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
No worries. Yeah, well, good luck and keep us in the loop as you keep going.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
That's awesome. I love it. Bis zum nächsten Mal. Und ich habe Stunden täglich verwendet, um zu sortieren, zu antworten, mich zu enttäuschen und die Arbeit auszulösen, um mein Geschäft voranzubringen. Aber das hat sich verändert, als ich Notion Mail probiert habe. Und lass mich dir sagen, es ist, als hätte jemand mein Funnelbrain genommen und eine E-Mail-Plattform ausgebaut.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das ist der Inbox, der Dinge wie du. Notion Mail benutzt AI, um alles zu organisieren, basierend auf dem, was dir wichtig ist. Es lernt, was wichtig ist, automatisch Labels und sortiert Botschaften, Drafts, Antworten und sogar Meetings. Es ist personalisiert, automatisch und völlig flexibel. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a pre-built funnel, but for email replies.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center. And it just works. Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
notion.com slash russell What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? Bis zum nächsten Mal. Untertitelung des ZDF, 2020 Vielen Dank. Hey, Russell, I'm curious, man.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ja, das ist interessant. Ich meine, die überragende Strategie ist wie bei euch alle, mich zum Beispiel. Als Visionär machen wir eine Vision, richtig? Und die Leute, wenn sie eine Vision sehen, wollen sie sich einsteigen, richtig? Also es ist so, als wir die ClickFunnels-Movement vor einer Dekade eröffneten, war es so, wir haben die Vision gestartet und hier ist das Ding.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und ich habe über die Zeit gesprochen und wir haben es geteilt. Und von dem her, wir attraktieren viele Leute zu uns. Und es ist interessant, wenn Leute mich oder meinen Welt getrackt werden, es ist nicht immer so, dass Leute werden, wie sie wollen, ihren eigenen Business eröffnen und ein Billion Dollar verdienen, richtig? Es sind Leute, die entrepreneurisch sind.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber für jeden Grund wollen sie vielleicht, wir nennen sie Entrepreneurs, sie wollen nicht den Risiko haben, vielleicht etwas anderes zu starten, aber sie lieben diese Idee und den Konzept, sie wollen es innerhalb von dem, was wir tun, was unglaublich ist. Wir haben, ich weiß nicht, 350, 400 Leute.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich würde sagen, die Mehrheit der Team, die wir haben, wie du weißt, Dante, sind sehr entrepreneurisch. Jeder hat Side-Hustles, jeder ist hier, aber sie mögen auch die Stabilität und Sicherheit, einen Job zu haben. Ich liebe es, entrepreneurische Leute zu hirten, die Entrepreneurs sind, weil... Because we're all entrepreneurs. We get more done in a day than most humans get done in a year.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And so it's like I don't have a whole bunch of them than a bunch of non-entrepreneurial people, right? And so I think that's a big part of it. And sometimes we just open up. In fact, I remember...
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
A couple of times, I remember the first time we opened up customer support roles, people that applied were people who were using the platform, they had success, but they just, and they loved it, they just wanted to serve and be part of the mission. Like, I just want to help these people, because I am these people, but I love it, and they just wanted help.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And I was confusing at first, I'm like, but you're trying to build the funnel, why would you want to be a supporter? Because I just love this mission and this vision, I want to help everybody do this. And that's what they wanted, more than them launching their own brand, they loved supporting people who were launching it, and so on and so forth. And so...
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich würde sagen, dass so viele unserer tollen Vertreter und Leute, die hier schon lange gearbeitet haben, die nicht aus der Hilfe von Help Wanted kommen, sondern aus den Leuten in unserer Gemeinschaft. Und wenn wir Möglichkeiten eröffnen, kommen sie rein. Ein guter Beispiel ist der Coaching-Bereich unserer Firma. Bill Allen ist jemand,
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Er hat eine sehr erfolgreiche Real Estate-Coaching-Firma gebaut. Er hat 250.000 Dollar pro Jahr bezahlt. Er ist mein höchster Mastermind. Und dann habe ich eine Möglichkeit geöffnet. Ich wollte jemanden sein, der CEO wäre. Und er hat sein Geschäft auf der Seite gelegt und kam zu mir. Und ich bin so, warum machst du das? Du hast eine sehr erfolgreiche Firma.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Du zahlst mir mehr pro Jahr, um mein Mastermind zu sein, als ich dich als CEO unserer Firma bezahlen werde. Ich liebe diese Gemeinschaft. Ich werde Teil davon sein. Das ist mehr aufregend als mein Geschäft. Ich bin so... Das macht keinen Sinn, aber ich denke, das ist, wie du die richtigen Leute bekommst.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Du schaffst eine coole Vision und kreierst Möglichkeiten in deinem Geschäft, um zu wachsen und zu entwickeln. Und das ist, wie du sie findest. Du findest, dass sie großartige Leute sind.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich sage immer Leuten, wenn sie in den ersten Häusern kommen, besonders, es ist so, geh zu deiner existenten Fanbase und Community, weil die meisten dieser Leute, es gibt Leute da, die dich folgen, weil sie besessen sind mit dem, was du tust. Und wenn es eine Möglichkeit gibt für sie, würden sie alles verlassen, um das zu tun. weil sie die Mission und die Vision lieben.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich denke, es ist ein Hardcore-Vision-Cast. Es wird eure Kunden und auch eure Unternehmer betrachten.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich bin so froh, dass ihr am Freitag wieder da seid. Es ist so schön, wieder in Zoom zu sein. Ich kann eure Gesichter sehen. Das ist so toll. Ich vermute Zoom. Ich mag den anderen nicht so sehr. Man, keine Chance.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ja, ich bin aufgeregt, weil wir die Experten-Seite von OFA geupdatet haben, um das zu tun. Denn die Realität ist, wenn ich den Rest meines gesamten Geschäftes anschaue, was wir mit all unseren Studenten auf jedem Niveau machen, von dem Selling Online-Event bis zum Primaver-Coaching-Programm, bis zu meinem Inner Circle, bis zu meinem Atlas-Grupp, den ich in den letzten zwei Tagen getroffen habe.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Good questions. Okay, so a couple things. Number one, have you gone through the perfect webinar training that's inside of the One Funnel Away Challenge? If not, go through there because you'll learn how to structure the script. So yes, 100% of the time I always share the price when I'm doing my presentation. As far as pushing to a call versus just doing a straight sell.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
So this is something, what I found, because both work. Normalerweise ist es so, dass du ein Sales Team haben möchtest oder dass du Telefonnachrichten machen möchtest. Ich persönlich bin schockiert. Meine Nummer eins Angst. Es ist lustig, dass die meisten Leute ihre Nummer eins Angst haben. Wie sprechen, öffentlich sprechen. Meine Nummer eins Angst ist, jemanden auf dem Telefon zu rufen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich hasse es. Das ist, weshalb ich es mache. Du hast Dante. Ich spreche nicht auf dem Telefon. Ich kann Voxer machen, weil ich Telefonnachrichten hasse. Und so habe ich versucht, ein Geschäft zu bauen, in dem wir keine Telefonnachrichten brauchen. Und so haben wir alles von, weißt du, 1.000 Dollar Offers bis zu 10.000 Dollar Offers verkauft.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
ähm, to literally a million dollar offer with a presentation and no sales people. So There's a false belief people have. To sell over a certain price point, you have to have it on the phone. You don't. You just have to get really good at presenting. But some people love having calls. They love doing phone calls. If that's you and your person, then yeah, drive it to a phone call.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
If you drive to a phone call, you're not necessarily saying the price. You do a little bit more of a blind offer. And you can push to a phone call and do the phone call. But you're at 2,000 bucks, which is realistically, it's not high ticket. That's a mid to lower ticket. 2,000 dollars is an easy price point to sell on a webinar direct. One little secret ninja hack.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und dann öffne ich es wieder, wenn du Fragen hast. Wir haben das auf unserem Online-Versuch gemacht. Wir verkaufen eine 10.000 Dollar Offer ohne einen Anrufzentrum. Und was wir tun, wir haben es direkt gedrückt, dass jemand 10.000 Euro zahlt oder einen Paymentplan. Aber wir haben 60 Tage vorher einen Schiff gemacht, der uns das Spiel verändert hat.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wir hatten Leute, die einen 1.000 Dollar Deposit vergeben haben.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
um ihren Raum zu locken, wo sie, wenn sie ihren Raum nicht locken, für einen bestimmten Zeitraum verlieren, um die Möglichkeit zu haben, um den Zeitraum zu haben, also es gibt eine Erkrankung und Schwierigkeit, aber sie legen es auf eine Ausgabe, und dann auf der nächsten Seite, dann wählen sie einen Ausgabeplan oder was auch immer, aber das hat die Leute schnell gewechselt, also mein nächstes 2.000 Dollar Webinar, ich krafte es gerade, ich werde etwas sehr ähnliches machen, wo es wie ein 2.000 Dollar Offer ist, aber gerade jetzt musst du ein 100 Dollar Deposit oder 200 Dollar oder so etwas wie das machen,
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das gibt Menschen die Möglichkeit, sich zu bewegen. Das gibt ihnen die Möglichkeit, sich zu bewegen. Das gibt ihnen die Möglichkeit, sich zu bewegen. Das gibt ihnen die Möglichkeit, sich zu bewegen. Das gibt ihnen die Möglichkeit, sich zu bewegen. Wir haben uns zu diesem 1.000-Dollar-Deposit gewechselt. In der letzten Koalition haben wir 120 Leute am 1. Tag verkauft.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das, worauf wir uns alle konzentrieren, ist die Erstellung von ein-zu-many-Präsentationen, wie Mastering, Tweaking, Veränderung, Vergrößerung, Skalierung. Das ist die körperliche Sache. Und in der Vergangenheit ging OFA nicht so tief in diese Bereiche. Wir haben mehr Zeit auf andere Dinge gespart. Und Und wir dachten uns, wir machen das mit dem, was wir an jedem anderen Niveau beibringen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Also es war wie 4X-Sales, indem wir die Offer gesteigert haben. Ich habe noch nie eine 2.000-Dollar-Offer gemacht, aber 1.000.000 Prozent. Das nächste, was ich mache, mache ich so, weil es so effizient und effizient funktioniert. Also anyway, es gibt ein paar Ideen. Und wenn du Fragen hast, kann ich dich sehen. Ich würde gerne hören.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ein paar Dinge zu denken ist, dass die Samplesize klein ist, also ist es schwer zu wissen, ob es konvertiert ist oder nicht, weil es 18 Leute sind. Es ist zu klein, um die Samplesize zu wissen, dass wir 10% oder 1% konvertieren.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber was ich auf dieser kleinen Ebene tue, und Dante kann das bestätigen, aber in Trey's Calls, was Trey in der E-Com-Seite alles macht, ist, dass er die Kunden nicht kauft. Und ich würde diese 18 Leute anrufen und sagen, hey, danke für das Webinar, ich freue mich auf dich, gib mir dein Feedback, ich bin ein bisschen neu, ich möchte dein Feedback bekommen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und dann spezifisch fragen, ich bin interessiert, warum du es nicht gekauft hast. Ich bin nicht anrufen, ich bin interessiert, damit ich die Offer lösen kann. Was ist es, was du eigentlich suchst? Wir hatten die Well Twins, die das in der Prime Mover Programme tun. Und ihre Kunden waren wirklich so, oh, ich wollte nicht, weil ich das habe.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und sie haben ein paar Dinge gesagt, so haben sie ihre Offer verändert. und jetzt sind sie damit verabschiedet. Es geht darum, diese Frage zu stellen. Sample Size ist nicht groß, es sind nur 18 Personen. Wenn du wie ich mit dem Handy erschrocken bist, soll jemand anderes es machen, denn du musst es nicht machen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber wenn du dich nicht gut fühlst, würde ich die 18 Personen anrufen und sie die Frage stellen. Denn jetzt bist du in der Phase, wo du die Offer herausfinden musst. Ich gehe zu vielen Präsentationen. Schritt eins ist, den richtigen Offer zu bekommen. Schritt zwei, den richtigen Präsentation zu schaffen. Und Schritt drei ist, den Träger zu fahren.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und eine der vielen Präsentationen ist... Es ist... It's funny because how many guys are good salespeople? You're great selling one-on-one. If you are, raise your hand. If you're like, I'm a great salesperson. Okay, I'm the worst salesperson on the planet.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und so, du weißt, du hast einen Träger, der noch nicht viel ist. Präsentation, wir haben keine Ahnung, ob es gut ist oder nicht. Also komme ich zurück zu Phase Nummer eins, wo ich sage, wir müssen herausfinden, ob die Offer richtig sind. Und so habe ich 18 Leute angerufen, um zu finden, was sie kaufen wollten, was sie eigentlich suchen wollten.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wenn die Offer, wie könnte ich es anders strukturieren? Wir wären mehr interessiert. Und sie werden dir einfach sagen, wie gut. Sir, I'm in technology and I help people land a technology job, basically from a different background.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Oh, cool. Ja, so $2,000 für 6-Figure-Opportunitäten ist ein sehr low ticket, right? Because it's like, you give me 2, you're going to get 100. You know what I mean? So I think a big part too is making sure that your presentations...
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
scripted, and again, I just keep going back to the perfect webinar training inside of OFA, but like, as you go through, like, learning how to script it correctly, because by the time it's done, the feeling you want them to have is like, I give this guy two grand, and I'm gonna go to a hundred grand. Like, that's the cheapest hundred grand I ever made, right? You're selling money at a discount.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Like, that's, in all webinars I'm trying to do, no matter what market I'm in, it's like, you're selling money at a discount. So I need them to believe that the money they give me is way less than what they're gonna get back. Because if they do that, it's like, They have to give you money, right? If you walk into someone on the street like, give me $2,000, I'll give you $100,000.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Everybody 100% of the time would say yes to that, right? So the craft of the presentation, the entire goal of the presentation is to get the person to believe that they're getting money at a discount, right? Und du kannst das in jeden Markt wechseln. Wir haben es in der Alkohol-Addiktion-Szene gemacht, in der Beziehungsszene, wo du sagst, aber ich verkaufe keine Business-Opportunität.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Es macht keinen Sinn. Jemand gibt dir 2.000 Dollar für eine Beziehungskurs-Konsultation. Sie spenden nicht halb das, was sie haben, um sich verheiratet zu machen. Jemand gibt ihnen 5.000 Dollar, um Alkohol-Addiktion zu überwachen. Sie sind nicht... You know, getting in a car wreck and killing... You're looking at all the costs of inaction, what it looks like.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And if you can make the argument that way, then people are like, oh yeah, of course I would give you... I'd be an idiot not to give you this money. And so that's the magic you're trying to... The feeling you're trying to create through the presentation. That's what the Perfect Webinar will teach you how to do. So keep going back and tweaking that presentation.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay, introverted Russell, if you get in a conversation one-on-one and you want me to sell you something, I'd be like, hey, you should buy this thing. And then if you're like, no, you just have it for free. It's cool. I'm the worst. That makes me very, very nervous. But people who are great salespeople, what they can do is they can have a conversation with somebody.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
But I'd say step number one for you, focus on the offer, call those 18 people, find out what they didn't buy. And step number two, then update the presentation and the offer based on that. And just keep thinking, how do I make them feel like... This is getting money to discount, because that's when they have to buy from you.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Es ändert die Industrie, es ist nicht ein hartes Nummer, aber was ich schaue, ist, wenn ich eine Präsentation will, wenn ich in den Stack und in den Closer komme, will ich 10% der Leute, die da sind, kaufen. Wenn ich also in den Spot komme, wo ich umsetzen muss, wenn es 100 Leute gibt, dann sollte ich zumindest 10 kaufen. Wenn es 1.000 Leute gibt, dann sollte ich 100 kaufen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das ist also die Metric, die ich da sehe. Ich versuche, das reverse engineer zu machen, weil aufgrund der Registrierung, I'm trying to get better now. Like with selling online, we do it all based on per registrant. Someone who's buying $100 tickets selling online, we get 5.5% of people who buy that to buy the $10,000 upsell.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
In a webinar, if we're at 10% there, our show up rate's like 25%, it's one of four. So you're looking at 10, like two and a half. So it would be like two and a half percent of registrants would buy your offer. I think that's, I think, you know, two and a half to three percent of registrants, I think that ends up being what you'd buy. My math might be wrong, but I think I'm right.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And in that process, they find out their concerns. They can change the presentation. You resolve the concerns and you sell something, right?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Where do you live right now? I'm in Canada. Okay, cool. Very cool. Great to meet you and hopefully we'll see you on more calls.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
online it's much more difficult to do that because you're not having a one-on-one conversation right we are sending a whole bunch of traffic through a funnel and the goal of every funnel is just one thing and one thing only which is to deliver a sales presentation right and so you have to look at it differently like how do you speak to the masses when you don't have the ability to resolve concerns right and this is how i kind of got started man 20 some odd years ago um i started going to seminars and watching really good speakers and i started learning how to do it and i got and
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Yeah, thank you. I appreciate that.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
What's the price point of what you're selling? What's the price point of what you're selling?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. Vielen Dank. Das ist linkedin.com. Terms and conditions apply.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Only on LinkedIn Ads. Funnel Hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured, no big deal, we're going to find somebody quickly.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Some of you guys have probably seen the video clips of me initially. I was like really, really, really bad. But I learned how to do it, right? And learned how to craft a presentation where there could be 100 people in the room. I could give a presentation. I can get 30 of them to run to the back and give me their money, right? Or if there's 1,000 people in the room, get 300 to 400 people.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
But that didn't happen. We spent weeks trying to hire the right person, we put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. Das ist der Grund, warum ich jetzt jedem sage, Indeed zu nutzen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wenn es um Hiring geht, ist Indeed alles, was du brauchst. Es ist gebaut, um dich zu helfen, Qualitäts-Talente schnell zu finden, besonders mit Sponsored Jobs, die deine Liste auf der Top-Page stellen, sodass es das erste ist, was der richtige Kandidat sieht. Und hier ist das Wilde. Sponsored Jobs auf Indeed bekommen 45% mehr Applikationen als non-sponsored Jobs. Warum?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Weil sie von den richtigen Leuten am richtigen Zeitpunkt gesehen werden. Du kannst deine Jobpost live in Minuten bekommen und Menschen erreichen, die tatsächlich qualifiziert sind. Bis zum nächsten Mal. Bis zum nächsten Mal.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
You're making it not perfect by teaching. Yes, you are.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ja, also es ist interessant. Wir haben gerade mein Atlas-Meeting beendet, also ist es unser höchstes Niveau. Und wir haben jemanden in der Gruppe, der sehr ähnlich ist wie du. Sie ist großartig und sie liebt ihre Leute und sie will ihnen helfen. Und jedes Mal, wenn sie versucht, zu verkaufen, ist sie in der Mitte des Verkaufs-Pitches und sie ist so, oh, ich muss... Und sie ist so...
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das ist unsere Gespräche gestern mit ihr. Okay, wie ist das? Was, wenn wir dir für dein Webinar einen Host bringen, oder? The host then introduces you. You do the whole thing. You teach and share the story, all the stuff you love. And then the MC picks back up and does the stack and the close. And she's like, that would be the greatest thing ever.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
If there's 10,000 people, right? And when I learned how to do that first, then when we started coming online, I realized that the same psychology of giving a presentation in a big, huge event room is the same psychology of a webinar. oder eine Herausforderung, oder ein Video-Sales, oder was auch immer. Egal, was ich verkaufe, die Sales-Prinzipien von einem zu vielen Verkaufern sind die gleichen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
So I would say, do you have a business partner or a friend or somebody... Ich habe einen Freund, der eine 10-Millionen-Dollar-Business gebaut hat und er wollte keine Webinare machen, also hat er einen Webinar-Promoter gehirrt. who's just a guy who's really good at webinars. And the guy wrote a webinar and he would get 10% of all the sales. And that guy did hundreds and hundreds of webinars.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And my friend just sat back behind the scenes collecting cash. And the other guy was doing webinars. And he was happy as can be because he just showed up, did a 90-minute presentation, got 10% and didn't have to do fulfillment, didn't have to do traffic. He just got to do... And he was so happy. And so there's a lot of people who just literally just want to sell stuff all day. And they love it.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And they're so excited. And so I would find something like that and... Und in meiner Gemeinschaft sind die meisten da, die darüber reden. Es gibt wahrscheinlich jemanden, der sagt, ich habe kein Produkt, aber ich liebe das Verkauf. Ich würde sagen, finde jemanden, der das von dir entfernen kann. Du brauchst keine Zweifel.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Jedes Mal, wenn du einen Schritt zu einem Funnel nimmst, gibt es mehr Friktion. Du verlierst Leute jedes Mal. Und jetzt hast du ihre Aufmerksamkeit. Sie sind da seit 90 Minuten. Sie lieben dich. Sie sagen, wir machen ein Webinar später. Sie wollen dir ihr Geld geben. Du musst es einfach für sie fragen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich würde es nicht zweimal machen, aber ich würde vielleicht jemanden finden, der dir mit dem Teil helfen würde. Du hast das Teil gemacht. Sie haben die falschen Glauben verloren. Sie haben sie verliebt. Du hast sie wollen. Du musst einfach für die Offer fragen. Und wenn du dich nicht fühlst, ist es okay, dass jemand anderes das tut. Weißt du jemanden, der das jetzt tun könnte?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Nein, nicht wirklich.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ja. Ja. Jemand hier, der gerade auf dem Anruf ist, der sagt, ich bin ein Pitcher, ich will nur Pitcher sein, aber ich bin nicht bereit, mein Geschäft zu machen. Wenn ihr euch auf die Hand gelegt habt, dann... Ja, eigentlich bin ich Französisch.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das andere, was du tun kannst, ist, ich habe einen Freund, der... He had a really thick, like, New York accent. And he did the webinar, and he came off like... I shouldn't say this, but he came off like a thug, like a gangster, and nobody was buying it.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
But yeah, the script was right, the offer was right, but it was just like... And so he literally hired a voiceover artist in the UK with a very nice UK accent to reread his sales script, and that webinar crushed for him. So you could even, like, script it out... Du machst es perfekt und dann... Again, do a voice over, hire somebody.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Anyway, there's a lot of ways to skin the cat if you're resourceful.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und wir dachten, der beste Weg, euch zu servieren, ist es, dass ihr euch darauf konzentriert. Denn wenn ihr das Skillset lernt und es in einen Funnel verbindet, und natürlich für die OFA werden wir uns auf den Webinar-Funnel konzentrieren, weil ich denke,
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das wird besser sein, als du es nicht machst oder dich nicht anrufen kannst. Ich hoffe, ihr habt das Webinar genossen. Viele von euch wollen zum nächsten Schritt gehen. Ich fühle mich nicht in Ordnung, dich zu verkaufen, also habe ich ein Video gedreht, um zu erklären, was die Spezial-Offer ist. Schaut es euch mal an. In der Tat, okay, Storytime von Russell.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Joe Polish ging zu einem Dan-Kennedy-Event, um einen Gary-Halbert-Kurs zu verkaufen. Und Gary ist weggegangen. Und John hat einen John Benson to write a VSL. So he did a stage presentation and he's like, John Benson wrote a video to explain what the late Gary Halbert's offer was. And then Joe literally sat on a chair and they clicked play on the video and it crushed.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
I think most of it, I ran back and bought it. So yes, I think that would be a very resourceful way to do it. That could be amazing. Yes, I love it.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
You can tighten it, you can cut it out. You can have someone else edit it and pull out all the stuff that you're weaving in there that you shouldn't be.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Yeah, good luck in the future. That sounds amazing.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
I haven't told those before.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
What's up everybody, this is Russell and back by popular demand, we are bringing back a Q&A episode. As you guys know, inside of One Funnel Away, well maybe you don't know, inside the One Funnel Away Challenge, by the way, if you go to onefunnelaway.com, you can go sign up for it for free, if you are an active ClickFunnels member.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Christopher's driving. Don't get in a wreck, man. Hey, Russell.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Doing so good.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wenn ich das sende, eine der Fragen, die ich in vielen Podcasts gestellt werde, ist, Russell, wenn du alles verloren hättest, was würdest du tun? Und es ist so, ich kenne jeden Funnel, wahrscheinlich mehr als jeden anderen. Ich bin besessen mit ihnen. Ich habe ein Billion Funnels gehackt.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Gute Frage. Ich liebe Bücher mehr als jeder auf der Erde, aber Bücher sind... Natürlich dauert es lange zu schreiben. Es gibt heute schnellere Shortcuts, aber auch Bücherfunnels sind großartig. Okay. Das ist der Problem, die Leute machen, weil sie einen Kurs erstellen wollen. Sie sparen sechs Monate, erstellen einen Kurs und dann erstellen sie das falsche Ding.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Also habe ich gesagt, ich würde, ich würde, du weißt, durch alle Phasen, das gleiche Prozess ist, wie ich herausfinden würde, was die Offer sein wird, nicht erstellt, aber herausfinden, was die Offer sein wird, die Präsentation erstellen und dann starten und starten, es zu verkaufen. Wenn wir Click Funnels eröffnen,
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Die Core Offer war ein 6-Week-Kurs, ein 8-Week-Kurs, ein 6-Week-Kurs namens Funnel Hacks, den ich noch nicht gegründet hatte. Und wir haben darüber gesprochen und ich habe gesagt, das wird live trainiert, das beginnt in 4 Wochen. Und in der nächsten Woche beginnt es in 3 Wochen. Und in der nächsten Woche beginnt es in 2 Wochen. Und dann haben wir viele Leute verkauft.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und als ich angefangen habe zu lehren, war es großartig, weil es ein Publikum gab. And then when I spelt that is then I was like, here's module number one. What questions do you guys have? And they tell me all the questions that I would just, the training would just be answering the questions. And I was like a genius, even though I was just answering their questions.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wenn ich von Anfang an ehrlich gesagt starten wollte und ich erfolgreich sein musste, würde ich einen Webinar-Funnel bauen. Es ist der einfachste der ganzen Funnels. It's literally two pages in your order form. So three pages and then a presentation. And, um, and so we thought for the OFA, let's make the tweaks. Cause last, the last couple cohorts is a little more complicated.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And like, that's, that's the easier path to do it a hundred percent. You know what I mean?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Live-Training beginnt am 1. Juni, das wird großartig sein. Das ist wie in der Schule. Meine Tochter ist gerade für die Schule eingeladen und wir bezahlen dafür. Und ihre Klasse dauert bis August. Aber ich muss es gerade bezahlen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das hängt von dir ab. Ich sage Leuten, wenn sie mehr Geld haben als Zeit, dann Ad-Ads. Ja, das habe ich von dir gelesen. Ich weiß nicht, ob du weißt, welches besser ist. Oder der andere ist, Partner zu finden. Finden Sie jemanden, deren Publikum mit Anzeigen kämpft und sie zum Webinar zu promoten. Das ist ehrlich gesagt mein Lieblingswort, Partner zu finden.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
weil es der einfachste und schnellste Weg ist, Geld zu verdienen, aber du musst jemanden haben, der sich networken möchte. Es hängt also davon ab, welcher Weg dir am meisten gut klingt.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ja, ja. Ja, ja. Ich denke, es geht um ihre Gemeinschaft. Es gibt viele wirklich starke Leute.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Mit deinem Anxiety-Produkt, fokussierst du dich auf eine spezifische Nische oder nur an Anxiety als Ganzes?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
I was like, this is gonna be simpler. It's the simplest funnel. And we focus on what really matters, which is creating a really good presentation and then, um, and, and then selling whatever it is you're going to offer. And so that's what they are. Um, learning the skillset will be the most valuable thing I believe you can possibly learn. Um, Honestly, the funnel side is actually easy.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich finde es großartig, dass die Fokus-Sub-Initiative besser ist als die Anxiety-Initiative, weil es schwieriger ist. Aber jetzt, dass du das weißt, dann werde ich auch schauen, weil die Partnerschaften sind so, ich meine, es ist freies Geld, es ist der einfachste aus allen Gründen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber schauen Sie sich an, wer sonst das verkauft, wer sonst verkauft, nicht ein Anxiety-Coaching-Programm, sondern ein Coaching-Programm für diese spezifischen Menschen, weil du da rein kommst und es ist einfach, weil wir mit Leuten gearbeitet haben, wo... Ich glaube, das kommt mir auf den Kopf. Wie z.B. Business Structuring. Ich helfe vielen Menschen, ihre Unternehmen zu starten.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wir haben eine coole Firma, die Business Structuring betreibt. Ich kann sie promotieren. Es geht nicht um mich, aber es hilft meinen Leuten, erfolgreicher zu sein. Es gibt Leute, die ein Coaching-Programm studieren, aber sie haben Angst, nicht erfolgreich zu sein. Du kommst zu ihnen und sagst, kannst du ein Webinar für deine Leute machen? Ich helfe ihnen, Angst zu lösen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Zum einen, damit sie erfolgreicher sind, was du ihnen verkaufst. Und zum anderen, wir teilen das Geld 50-50. Es ist ein einfaches Ja für viele Leute. Und dann ist es einfach. Wenn du jemanden findest mit einer Liste von 30.000, 40.000, 50.000 Leuten, die es promoten. Am 1. Tag schaffst du ein riesiges Webinar. Und dann, weißt du. Ja. Okay.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das ist, wie ich es immer mache. Wenn wir anfangen, kaufen wir nicht die ersten Ads. Wir kaufen nicht die ersten zwei Jahre von ClickFunnels. Ich habe nur gefunden, dass jeder, der eine Kundenliste hatte, einen Funnel wollen würde. Und dann war ich im Webinar. Diese Leute splitten das Geld 50-50. Ja.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich habe nie Geld in Ads verwendet. Du hast nur noch JV gespielt. Ich bin ein großer Glaubwürdiger, Hausmoney zu verwenden. Denk an das Online-Challenge, das wir vor sieben Monaten gemacht haben. Das erste Online-Challenge, das ich auf meiner Liste verwendet habe. Wir haben keine Ads gekauft. Ich habe viel Geld verwendet. Ich habe ein paar davon genommen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich habe die Ads für die zweite Runde reinvestiert. Aber ich habe nie Geld verwendet. Ich habe die Hausmoney reinvestiert. Ich würde ein JV-Partnership machen. Ich würde versuchen, 2, 3, 4 zu machen. Und von der Revenue nehme ich das Prozent. Und dann würde ich einmal nur 4 Ads auswählen. Und dann würde ich mit Hausgeld spielen, als würde ich mit... Weißt du, was ich meine?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Learning how to present and make a presentation, to sell something is the key. It's the key to get people to buy from you, to follow you, to continue to follow from you. We built our entire ClickFunnels movement on the back of some really good one-to-many presentations. That's what we're going to focus on because that's what I think is the most valuable thing we could possibly give to you guys.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Es wäre viel. Ich meine, zumindest... Ja, ich meine, du willst so viel davon wie möglich reinbringen, oder?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Das ist ein einfacher Weg. Der andere Punkt, den Dante schon erwähnt hat, ist, dass die Anzahl von JV-Partnern auch die Anzahl von Cold Ads übernimmt. Denn sie kommen aus einer existenten Beziehung.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Es macht es immer einfacher. Das ist der Weg, den ich immer nachfahre. In der Tat, wir haben ein neues Ding, das wir anbieten. Wenn es live läuft, wirst du sehen, dass wir die ersten vier oder fünf Monate verbringen. Und all I'm doing is lining up webinars and Das ist alles, was wir tun. Und dann werden wir es in den Ads wiederholen. Aber jetzt ist es so, lass uns einfach den hohen Frucht nehmen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich habe eine Lüge im Inner Circle, weil die Leute kommen in den Inner Circle. Sie haben mindestens ein Millionen Dollar gemacht, um in der Gruppe zu sein. Also sie hatten alle ein bisschen Erfolg. Und sie sind alle da und sie versuchen, sich zu entwickeln. Und sie haben all diese Ideen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und die Hälfte der Zeit bin ich so, sie steigen über diesen großen Pile von Geld, um noch einen großen Pile von Geld zu holen. Ich bin so, ihr Leute. There's a big, huge pile of cash right in front of you. Grab that first, take it off. And then, cause like some of the guys, like they're, they're running ad campaigns for a new webinar and they haven't emailed a list.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
I'm like, why are you doing that? Like, well, we don't want to, I'm like, email your list, promote it, get the big pile of cash, take it off the table, then go chase the colder traffic with the ads. Like, right. But they always want to like step over the pile of cash to go hopefully make this thing over here that might scale better. And it's like, like grab the cash first, then go scale. Right.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Awesome, man. Well, great to meet you. And good luck on the path. Thanks, bro. See you soon. Thanks, bro.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
I can plan this or something.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
But Russell, thank you so much, man. We appreciate you more than you even know. Thanks, Dante. You're awesome, man. And good luck, everybody. Have some fun building some funnels. The best job in the world. Have a good time with it. Thank you, bro. Thanks, everyone. Ja.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich habe über 102 Comic-Club-Winnern gefragt und von diesen 30 Leuten haben sie mich zurückgeschickt und mir sehr detaillierte Schritt-by-Step-Battle-Pläne gegeben. Am 1. Tag würden sie das tun, am 2. Tag würden sie das tun. Und wenn die 30 Tage fertig waren, wären sie wieder auf dem Topf mit einem sehr erfolgreichen Geschäft. Wollt ihr wissen, was diese Leute geschrieben haben?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wenn ja, habe ich all diese 30 Battle-Pläne genommen und sie in einem Buch gelegt, den ihr gratis auf 30days.com bekommen könnt. All you gotta do is go to 30days.com and go get a free copy of this book. We'll ship it out to you, just cover the shipping and handling. And when you get it in the mailbox, you have a chance to go through and look at all of these detailed step-by-step blueprints.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Hopefully, we've had a chance to dive in this week and start going through it to start learning about it. It's my favorite. I'm excited about it.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
All you gotta do is find one of these blueprints that you like, follow it step-by-step, and when you're done, you will have your own online business done and launched and live. So go get a free copy of one of my favorite books we've ever created at 30days.com. Again, that's 30days.com.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Eine Sache, die ich auch sagen möchte, ist, dass wenn du diese Fähigkeit lernst, wird das auch in vielen anderen Bereichen deines Lebens überschritten. Ich habe Leute immer gemesselt und gesagt, hey, ich musste eine Redezeit in der Kirche machen und ich habe noch nie gesprochen. Ich musste eine Lektion lehren. Also habe ich einfach das perfekte Webinar bekommen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich habe das perfekte Webinar gelernt. Ich habe meine Redezeit und das perfekte Webinar strukturiert. Und als das Ganze fertig war, waren die Leute verrückt. Eric Thain, who's in our community, and I think we have some training from him inside the members area too, but he started taking my Perfect Webinar and shrunk it down to a 90 second and does it organically with Reels.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
But it's like, it's understanding like human psychology, right? So if you understand psychology, you can use it in your sales presentations, in your webinars, in your YouTube videos, like every, like, Verstehen und lernen hilft dir, überall zu sprechen, was du tust. Wenn du im Expertenbereich bist, willst du wahrscheinlich sprechen, verkaufen, trainieren, lehren, Menschenleben verändern.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
We do Q&As every single week and I used to post them a lot more often nowadays, I'm posting a lot less. We'll probably start posting more of those on the One Funnel Away Podcast. But this week was so good, so many cool things, so many things that benefit you guys. We had a chance to go deep with the VIPs and it was, I thought it was awesome. So I want to drop it here on the podcast.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Diese Fähigkeit, die du lernen wirst, bewegt sich in all die Dinge, die du tust. Nicht nur die Präsentation der Verkäuferin, obwohl die Präsentation der Verkäuferin die Fokussierung ist, die die Leute folgen lässt. Das ist der wichtigste Punkt. Wahnsinn.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
So that's the game plan. So you have a chance to listen to some Q&A with me and our OFA VIPs. And by the way, if you haven't joined the One Funnel Away Challenge yet, we literally just redid the entire thing. It is insane. It doesn't matter if you want to do e-commerce or the expert business. You dive in there. We're going to help you get your funnel done and launched and live.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay. Well, as far as you know, the six modules, I think module four or five, they start building out the funnel. So step one is like creating the offer. Step two then is creating the presentation. And step three is then building the funnel and launching it. So it's all built into that if you're just kind of following the steps. What module are you in there right now?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay. Wie erhältst du dein Fulfillment jetzt? Das ist das, was dich überwältigt.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und wenn jemand kauft, machst du dann auch Fulfillment, wenn sie kaufen?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und wie sieht das aus?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay, und dann bekommen sie ein paar Anrufe? Ist es ein Mitgliedsbereich? Was kaufen sie eigentlich?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay. So it sounds like your problem is overwhelmed. So you're trying to do all the things, right? Is it just you in the business? Are you running by yourself?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Okay. So, I mean, for me, it's just like, you know, I have the same five days a week everybody else has. And so it's like, I just got to figure, you know, I got to block things out. So for me, especially we were going ClickFunnels, you know, my number one driver, because, you know, I'm the salesperson, whatever, is like, I need to be doing the webinars. And so that was like the number one thing.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And so, but then you got to drive traffic, you know, so there's a lot of things. So ideally, I mean, Das erste Teil davon ist, dass du, als du die Sales erstellst, diese in Menschen investierst, die dir helfen können, in ein Team. Denn wenn du versuchst, Ads zu machen, und du versuchst, ein Webinar zu machen, und du versuchst, die Fulfillierung zu machen, kann es definitiv überwältigend werden.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich schaue sogar auf die Leute, die in deiner Gemeinschaft sind, die du von mir gekauft hast. Da ist wahrscheinlich jemand drin, der ein Rockstar ist, der Marketing kennt, der dich besorgt. Und wenn du sagst, hey, ich will, ich suche jemanden, der ein Part-Time-Assistent sein kann oder was auch immer. Da ist wahrscheinlich jemand, der dir mit all dem helfen kann. Und ich würde das suchen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
It is completely free if you're an active ClickFunnels member. So if you already got a ClickFunnels account, boom, just go log in, lock it out for 30 days and go and do it. It'll change your business. It'll change your life. If you don't have an account yet, then now is the time to go. And if you go to onefunnelaway.com, you'll get a free trial there and then jump into the training.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Weil das größte Ding für Entrepreneure ist, wenn wir zuerst in diesem Geschäft starten und wir anfangen, Dinge zu machen, wie wir alles machen, richtig? Wir kümmern uns um 45 verschiedene Dinge. Und es sind viele Fähigkeiten, um zu lernen und zu managen, aber gleichzeitig ist es schwierig. Aber zu Beginn mussten wir das auch machen. Ich habe alles gelernt.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich habe Copywriting gelernt, Website-Design, Grafik-Design. Ich habe alles gelernt. Aber sobald ich Geld verdient habe, habe ich kein Geld verdient, um Geld zu kaufen. Ich habe gesagt, okay, ich brauche Hilfe. Und ich habe gesagt, welches Teil von dem hasse ich am meisten? Ich hasse... Um, you know, whatever.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
So like I hired a programmer that was like, I got stressed out by support, so I hired someone to do support. And then you start kind of replacing those people, which gives you, takes them off more and more time so you can focus on your unique ability. And my guess, my assumption is that for most people in expert business, our unique abilities are two things.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Number one, we gotta be the one who delivers a presentation to sell and we gotta be the one who fulfills, right? Because Das ist schwieriger, jemanden zu finden. Eventuell kannst du... Du siehst, wie wir es in Prime Mover machen. Wir haben Coaches und Facilitator und so. Aber es dauert ein bisschen, bis wir da sind.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich würde sagen, die wichtigsten Dinge, die du tun kannst, ist... Ich würde sagen, wenn ich du wäre, ich würde sagen, ich mache ein Webinar jeden Freitag. Ich mache einen Fulfillment-Call jeden Montag. Und das sind die zwei Dinge, die blockiert sind, richtig? Und dann musst du Zeit verbringen, um auf dem Webinar zu arbeiten. Ich vermute, du bist wahrscheinlich gut bei dem, was du tust.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich vermute, du präpierst nicht so viel für deinen Fulfillment. Ist das richtig? Nein. Ja, also ich würde sagen, wenn es mich wäre, würde ich jeden Tag zwei Stunden auf dem Webinar arbeiten und jeden Freitag ein Webinar anbieten.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und dann gibt es dir eine Stunde, oder vielleicht ist es, wenn du in den Primemover gehst, vielleicht ist es so, dass du einen Tag pro Woche machst, wo es dieses Webinar-Tag ist, wo ich durch den virtuellen Trading arbeite und versuche, das bereit zu machen und dann einfach bereit zu werden für die nächste Woche und einfach auf dem Webinar jede Woche weiterzuentwickeln.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Aber es kommt darauf an, diese Dinge auszublocken und dann ist es so, wie werde ich das Webinar füllen? Und hast du, ich weiß nicht, hast du eine Liste gerade? Hast du ein Follower? Hast du etwas gerade?
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
So if you look at what the Wealth Twins did in the primary program, they had the list the same. I think they had like 2,500 personal lists. So each week while they were learning this webinar, they would email like 250 people from the list and just invite them, get them on the webinar, and then they had a chance to do it.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And on Friday, jump on and do some Q&A with me. I do Q&As almost every Friday whenever I'm in the office. And so you have a chance to get your questions answered if you're one of our VIPs. So, Go and do that right now. With that said, I hope you guys enjoyed this episode of the Q&A show here on the One Funnel Away Challenge. I'll talk to you soon. This is the Russell Brunson Show.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
And then afterwards, because they didn't know, you know, why is my offer not converting? So they would ask the people, like, why didn't you buy? Like, oh, you're looking for this. So they tweaked the offer. The next week, they did the next 250 people. So it took them like... Ich weiß nicht, zwei, zwei und eine halbe, drei Monate bevor sie die gesamte Liste getroffen haben.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und an diesem Punkt starten sie wieder an der ersten Stelle wieder. Und sie haben ein bisschen Zeit, um das einfach weiter zu testen, mitten in ihrem eigenen kleinen Publikum dort und es herauszufinden. Und das gibt dir die Chance, die Präsentation wirklich perfekt zu machen. Und dann hoffentlich in diesem Fenster, du hast eine Menge Verkäufe gemacht.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Und jetzt ist es so, hey, jetzt können wir Geld investieren in Ads. Wir können jemanden hiren, der Ads für dieses oder vielleicht fokussiert sich mehr auf organisch oder vielleicht wiederum. Ich weiß nicht, ob du das Buch von Traffic Seekers gelesen hast, aber es gibt viele Möglichkeiten, Traffic zu bekommen. Es ist nicht immer, dass Pay-to-Ads das Beste sind.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Wir haben unsere ersten Pay-to-Ads und Clickfunnels für zwei Jahre nicht gekauft. Die ersten zwei Jahre habe ich mich nur mit Leuten geteilt, die Kundenlisten hatten und gemeinsame Ventures machten, wo sie das Webinar veröffentlichten und wir das Geld 50-50 teilen. Es gibt viele verschiedene Wege, das zu machen.
The Russell Brunson Show
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
Ich denke, für jetzt, wenn ich du wäre, würde ich versuchen, Dinge zu simplifizieren und zu sagen, okay, ich werde einen E-Mail, du weißt, eine Fünftel meiner Liste diese Woche und am Dienstag mache ich das Webinar und gehe so weit wie ich kann und mache mein Bestes. Am Montag habe ich einen Anruf, aber das ist einfach.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Most books are written by AI or they're written by someone who tries to get done in a weekend. To write a good book, you have to bleed your message. And they did this with this book. I'm really excited for them. I'm proud of them for doing it. And so I'm going to introduce you guys to my guests today, Stacey and Paul Martino. How are you guys doing? Great. And Russell, it's great to be here.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
In fact, one thing I remember you said that still stuck with me is you talked about throughout history, like demand relations, there's a power player and someone weak, right? And the power player, like tell them what to do.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And you said for the first however many, 6,000 years of society, that was fine because someone would be, you know, and then when people could get divorced, then it broke everything, right? Because now it's like that person can leave. And then that's when everything starts falling apart.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Thank you. Yeah, thank you. Yeah, and we actually eventually got you to move to Boise, which is even cooler.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
We brought you all the way here. So before we get into it, I'm so excited about the book. We're going to talk about it. It's called The Missing Piece. And what's the link again?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is gonna see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Missingpiecebook.com. You can go get a copy. There's links there. You can get them on Amazon and Barnes and all different places. But then if you come back with your receipt, you can get a whole bunch of cool bonuses. And so we'll talk about it three or four more times. But if you want to get the book, and you should, it's called The Missing Piece.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help-wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing,
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now, with Indeed-sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. Now, you may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Terms and conditions apply. Are you hiring? Indeed is all you need. Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef-grade pots and pans, like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Now, I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in. We'll see you next time.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Now, if you're serious about B2B marketing and not just throwing spaghetti at the wall, hoping it'll stick, then you've got to be on LinkedIn. And here's the best part. LinkedIn will give you $100 credit on your next campaign, so you can see it in action. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And before we get into this, I know that as you guys were writing this book, we talked a lot about it. And you tried different paths and avenues. And finally, it was like, we're just going to do it the hardest way possible. That's it. And book writing is hard, right?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
2019. So we went there, and I still remember. In fact, we still have it on our fridge to this day. You guys had a chart. I don't know if it's in the book or not.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Okay, the demand relationship chart. Do you know what page it's on? Because I want people to find it. Okay, page 30.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Okay, yes. So this is – okay, so – like you need to buy the book no matter what, but page 30 is like, I literally, so it's in 2019. So what's that five years? Anyway, it's been on our fridge ever since then. And this is cool because on the left hand side, it shows, you can kind of see this wherever you're at, but left hand side says demand relationship. It shows all these things.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And the right hand side says relation development. It's like, I don't know if it's the opposite, but it's the other version that's correct, right? And I think what's cool about this, so demand relationship, this is why it was so impactful for Colette and I. Both of us used tools to demand that we didn't even know we were using, right? Because we're just like, this is how humans interact.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
We watch it on TV and everywhere else. So we do these things and it was breaking down our relationship. But then after we did it with... uh, like for ourselves as a couple, then we started looking at the kids. Right. And this is really hard, especially as parents, when you have kids that drive you crazy, you just want to demand, you know, and, um,
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And we started realizing that like we were being the power player in their lives. And it was scary because it's like when they can leave, they're going to leave. They're going to disappear and things like that, right? And so we started like changing how we related to them. But then it all started coming for me like with my employees, right?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
With my employees, I started looking like I'm the boss of the employees. And there were a lot of times I was like I'm using these same things to push – my mind is like trying to get the – we're pushing them. This is how –
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
not realizing that like i'm creating the same brick wall there and like when they are able to leave they're they're leaving and so i started looking from so many different angles and it made me start looking at myself okay i'm doing this demand relationship thing which is not good in so many areas and so that's why because we still have a fridge i want to look like oh i'm making i'm making i'm i'm blaming them or i'm trying to use criticism or whatever these things are like what's the opposite okay instead of criticism i need to be doing compassion or whatever you know
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
and it helped me to start like learning those because you don't know we were doing because every role model we have everywhere is doing this you know and i look at even my um you know my family growing up my parents um love them to death my mom is definitely a demand relationship person and i see it i've seen you know now looking 40 years later what's happened with some of the kids and stuff like that and i was like starting scared for with my kids right and so it's like i started shifting these things around and it's interesting because um
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And so this is a quote that only people who actually write a really good book, not people who had AI write it for them or whatever, will understand. So this is the quote. It says, writing is just like reading, except the book is trying to kill you. Does that sound kind of like what you're saying? That's really true. Oh, man. Why didn't you tell me that?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Uh, we've got, I've got five amazing kids. As you guys know, one of them, uh, definitely was like the one that we butted heads a lot with and the default always like, how do we just use our leverage to get what we need him to do for his own good. Yes. And so it was weird because.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
um, we consciously for like the last two or three years before he, uh, before they graduated was like, how do we do this? Because we need to make sure we have a relationship. We need to make sure. And, um, it's been fascinating because when he turned 18, he moved out, he wanted to experience the world.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
But, um, what's been cool is I think because we didn't do what we instinctively wanted to do, which was like, ah, like we still have a great relationship. He still calls, he talks to Colette and me, like all that, you know, like it's, it's, it's cool. And it's like, now we still have influences life where we would, we, we could have, and we would have lost it completely.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And that would have been the biggest tragedy where now it's like, maybe he didn't do exactly what we wanted, but we still have influence. We still have a relationship and it's, and it's, you know, it's, it's really cool. So I, first off, thank you for that gift. Um, but also I've, again, tried to do these things with my, with my employees and my team, and I'm not perfect at it.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
You could ask them, I probably do too much of it, but it's a, it's a thing that I'm aware of. And I try to do, cause I want to build the relationship, which then builds better teams and all that kind of stuff. So anyway, there's my rant or my tangent on demand relationship, but it's that powerful. Like that's such a important thing that I want to make sure people don't miss.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
It's so fun. So before we go deep, deep into the book and we're going to go deep into some of the principles and philosophies that have changed my life and you guys have done a lot.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I would love to have you guys tell your story because some people in the click phones world know, cause you've spoken to our stage before, but I'd love for you to tell your story about how this whole methodology came about. Cause it's not like traditional relationships. It's not couples counseling. It's not therapy. It's something completely different.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
So, so cool. So I know a lot of people listening to my podcast or, you know, watching the on YouTube, uh, they can be for business advice. And so, um, Uh, and obviously we're talking about relationships and kids and stuff. So I'm hoping I'm going to ask some questions that will relate more to maybe entrepreneurs as a whole.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I'd love to hear the story again about how this whole thing came to be.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And then my, my goal, I think your goal is that hopefully they'll read the book and then fix their most important relationship, which is their spouse and then their kids. And then they can use business stuff cause it doesn't matter. It's important. But, um, you know, I think, uh, In the business world specifically, we don't talk enough about the things that matter the most.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I remember after one of our Funnel Hockey Live events, I don't know if you remember this, you voxed me afterwards and you were like in tears. You're like, I'm so excited. These people had these big business transformations.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
But you told me like the biggest fear is that because they're getting so much excitement and fulfillment from this, they're going to forget about the most important thing, which is their family. And you think about this, like a lot of times...
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
When people, when I asked them why they got started in business, like, I did this because I wanted to make money for my family and to get freedom for my family so we could do these things. And they go on this thing and then they lose themselves and they lose their family because they forget about it. So we're going to trick them by talking about business side of things.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
But I'm hoping you guys all will do this and actually.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Yeah, I'm still learning how to not demand it. Thank you. Thank you.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
This is Russell. Welcome back to the show. Excited to be here with you guys. And today we're going to be talking about something that I don't normally talk about, something completely different. And at first you're going to be like, how does this relate to growing a business?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Thank you. Thank you. Thank you.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Thank you.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
You guys are such a great, I mean, yeah, you did an amazing job with this. So I'm proud of it. I'm proud of you guys. Uh, I'm excited people to read it. And like when you guys just looking through the table contents, like you said, every, like just the different things, the clothes, the power of one, the death of demand relationship, the skill, the skill set to be learned, the truth about blame.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Uh, we go deeper. You got masculine and feminine, which by the way, my top five, probably my top five, top 10 favorite topics on the world to think about, talk about is masculine, feminine. And, um,
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
at the jersey event you guys talked about and then in jamaica you did a whole session just about matt and like can i actually show one frame i'll tell you exactly why you just share two because it'll help so you may or may not know this men and women masculine feminine think differently which is you know and uh obviously i showed the nail in the head video which is hilarious but um if you haven't watched that google nail and nail in the head but um just uh
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I don't know. You shared, I have my notebook, probably a dozen different things that here's how masculine looks and feminine and they're different. And there's one that's just, I think it's the most simple to explain. If you explain it, I think for a lot of the men, it's going to have some ahas and maybe the women as well.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
But it was one talking about like when men are doing a project, we go all the way to the end versus women. You want, do you want to talk about that one? Because like that one, that little, it's such a little thing. And I was like, oh my gosh, no wonder my wife hates me. Like I'm never telling her she's doing a good job till the very end. Versus like in me, I'm like, why does she keep annoying me?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
So please tell us. That was like one simple example, masculine feminine that just blew my mind. And it's so simple after you understand it, but no one ever tells us this stuff.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And then after you're going to understand not only how to help you build your business and help you build your relationships, your marriage, your kids, your employees, your... It's a theme that's going to carry across everything as a whole, and it's going to be really fun. And so I'm going to tell the story. I got two guests here that I'm excited to introduce you guys to.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I'm so confused. Right.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Well, I think when you first shared that, plus all that, I have a whole notebook again of like a bunch of examples. And like, by the way, the ringing out one to save Clint and I's marriage, like a bunch of other ones.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
That one literally saved our marriage. But just the earlier framework, right? I understand that. I remember coming back from the event. I was like, okay. Cause my wife is a hard worker, right? Especially Saturday, she'll come and she'll clean the entire house. And I would just wait. And then the day like, Hey, thanks for cleaning the house. And I didn't understand, you know?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And I was like, okay, I need to along, like along this journey. So I would like come in like, Oh, thanks for the dishes. Oh my gosh. Like this, like started noticing it. And like she would light up and then everything, it was so different. And I got to the office that are noticing too. Like there's,
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And I want to say, like, masculine and feminine doesn't mean male, female necessarily because even, you know, feminine, man, and masculine, like, it's masculine and feminine that's key. So I started noticing that with people on our team, and I was just like, like, the masculine people, if I'm in between, like, hey, good job, they look at me like... what are you talking about?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Like, you know, and the feminine, the opposite way. So I try to like, not that I'm perfect, but like I'm aware of it. So I try to weave those things in when someone's on a task and they're more feminist. Like how do I, along the journey, help give them feedback or whatever versus the masculine. If I do, I know they're going to be angry and it's not going to be good.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And I don't want to hear that either. You know, like I want to hear after the event's done, we've closed sales. I did a good job. I don't want to hear midway through the event. Like you're doing a good job. What? Yeah, so anyway, I'm so excited people get this book because there's so many little tools like that.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
There's so many things, and I hope that it starts them going through the book, but then I hope they immerse themselves into your guys' world because I love writing books, but the books are amazing to be able to experience it at further levels, but it all starts here with The Missing Piece. I'm so glad you guys got it done. So where do they go again if they want a copy of The Missing Piece?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I'm so excited for people to get this and so proud of you guys for getting it done and putting in the work and effort to write a really good book, which is rare nowadays. But you guys did it. It's going to be one that stands the test of time.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
So I'm proud of you guys and excited for everybody to get this, help them in their relationships, their families, their businesses, and all the relationships they have. So congratulations, you guys.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
You're super supportive.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
Well, to come back to the original quote, somebody who wants to write a book, don't forget that writing is just like reading, except the book is trying to kill you. So there you go. You survived it. So missingpiecebook.com. Get the book, you guys. Thank you, Stacey and Paul. Appreciate you guys for everything. Thank you. And I hope everyone has a chance to read this and change their relationship.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
So thank you guys. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
These are people who I first met them actually in this room. They joined an event we had called the Fat Event to come learn how to do webinars and met them there. And then they joined the Inner Circle and started hanging out. And at first, I guess I was their coach, teaching them marketing, helping them get their message out to more people. And then I found out what their message was.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
So cool. So that started this journey. And I think what's fascinating, and it's the subtitle of the book, right? Like, A Proven Method to Single-Handedly Transform Your Relationships and Create Harmony in Your Home. Like, what you're talking about is not what most people think of. Like, all right, we're going to go get a therapist. We're going to talk it out.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And that's what was fascinating when you first started talking about, like, this is something that – you change yourself and it changes the relationship. It's not trying to fix the other person or, you know, change the other person. It's you changing yourself, which is such a different way to look at this kind of thing.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And I'm curious, I'm sure you guys know the stats, but what percentage of marriages right now end in divorce versus, you know, when someone's following the process you guys have, can you share some of that information?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I really resonate with me. And then we ended up, my wife and I ended up joining their coaching programs. Uh, we went to New Jersey originally went through the first event and then went to Jamaica and did the couples retreat. And, uh, so there's someone who again came into my world to learn how to get their message out. And then, um,
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I remember inner circle the very first time you shared this and it was one of the funny, I can't remember the guy's name, but yeah, you said basically the nicest thing is that it only takes one person to change. He's like, sweet. Can you talk to my wife?
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
I don't want to do the work, but, um, so what's cool is like, uh, so in our minor circle program, as you guys know, everyone has a chance to go on stage and share. And I remember, uh, I don't remember which meeting it was, but you guys got on stage and you actually shared this, I don't know if you call it the philosophy or framework, whatever you want to call it.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
But it was the thing that like, when it clicked in my head, that's what I was like going all in and like, Hey, let's sign up for everything. Like I told Glenn, I'm like, we're going to go and jump into this. But it was, it was when you taught the framework showing the difference between demand relationship and relationship development.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
And I think if people understand that piece, that was the piece unlocked in my head where I was like, okay, I want to go all in on this. And maybe that's the thing that gets them to go read the book and jump all in. But will you guys explain that? Because I think that was, like I said, the most powerful thing initially for me to understand.
The Russell Brunson Show
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
their message changed me and changed my family and changed some of my relationships. Um, they are my coaches in this area of my life. And I am so excited because for the last, I don't know how many years I've been begging them to write a book and they finally did. And not only did they write a book, They wrote a really, really good book. I'm very picky. I hate most books nowadays.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Does that make sense? Okay, now obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company in the world.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
ClickFunnels was built for the dreamers and the doers and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now. ClickFunnels, because you're one funnel away from changing the world. Okay, so now you guys understand this concept, right? What I want you to start thinking through is a couple of things.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In fact, I got three steps for you, okay? Step number one is figuring out what is the thing you actually want to sell, okay? Again, it could be a book, it could be a course, it could be your membership site, it could be whatever it is, right? And so that's the first thing. Now, I want to amplify this a little bit. A lot of people miss this, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Whenever I say Mifki, the most incredible free gift ever, a lot of times I think about this in relation to how I traditionally teach in the past, which is like if you're launching a membership site, you create a Mifki, like a really good offer to get people in continuity. But the reality is, every single offer I'm creating, I'm attaching it to a Mifki. Does that make sense?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So again, I'll come back to the .com secrets book, right? This is the book. It's free plus shipping. It's $7.95 to get a copy of this book, right? Aber wenn du dann auf dotcomsecrets.com gehst und auf die Webseite schaust, bekommst du nicht nur dieses Buch, sondern auch sechs verschiedene Dinge. Du bekommst diese sechs Dinge gratis, wenn du das Buch kaufst.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wenn du das Buch kaufst, bekommst du diese sechs Dinge. Wenn ich auf die Webseite schaue, gibt es einen 30-Tage-Challenge. Es gibt zwei oder drei andere E-Books. Es gibt zwei oder drei Videokursen. Du bekommst all diese Dinge, richtig? Ich habe all diese Dinge gekauft. Das ist der freieste freie Geschenk, den du für gratis bekommst, wenn du eine Kopie des Buches bekommst.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ich denke immer an diese langformige Sales Letter, um dein Produkt oder Service zu verkaufen. Und Sideways tippt über und bricht vier verschiedene Dinge. Wenn du dir einen traditionellen Jeff Walker-Style Produkt-Launch-Funnel anschaust, das ist so, wie es funktioniert. Der erste Schritt, du gehst auf die Landingpage, du nimmst deine E-Mail-Adresse und danach nimmst du eine E-Mail-Liste.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Bei jedem Angebot, den ich kreiere, gibt es einen Mifki. Der Mifki ist immer das gratis, was sie bekommen, das man sich an das Kernprodukt befindet, das man verkauft. Das macht Sinn, okay? Also Schritt Nummer eins ist, was du verkaufst. Was ist das Angebot? Und dann, was ist das Bonus, das unglaublichste, was du jemals bekommst, das du an das Angebot befindest?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und der Grund, warum ich das tue, ist, weil ich das sehr, sehr speziell machen möchte. Wenn jemand zu meinem... My Content Launch Funnel, and they opt in. The next page will say, hey, congratulations, I'm gonna give you a very special offer, okay? When you buy my book right now, I'm gonna give you all these things for free, right? Like that's how I structure this irresistible offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
It's very simple, it's very easy. It's Mifki. So it's attaching a Mifki to anything that you're selling. So when I'm selling a continuity, a membership site, I say use a Mifki to do that. I'm just attaching a Mifki to that, right? But if I'm selling a $10,000 offer, again, let's say my $10,000 offer is a coaching program, what's my Mifki?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Okay, it's all the other bonuses they're getting that I'm attaching to that core offer. Does that make sense? So don't think of Mifki as only for memberships and continuity, right? It's for when you're selling anything. Okay, so step number one, what is the thing you want to sell? And you're going to attach an offer around it. Okay, that's step number one. Jetzt gehen wir zu Schritt Nummer zwei.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Schritt Nummer zwei, das Ding, das ich durchdenke, ist, okay, ich habe dieses Produkt, dieses Angebot, das ich versuche zu verkaufen. Was sind all die Dinge, die ich in der Vergangenheit gemacht habe, um Content für es zu schaffen?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und für die meisten von euch, wenn ihr ein Produzent oder ein Publisher seid, ihr setzt Dinge da raus, ihr habt wahrscheinlich YouTube-Videos gemacht, ihr habt wahrscheinlich auf Menschen Podcasts gearbeitet, ihr habt in euren eigenen Podcasts gearbeitet. So I'm looking for those things. I'm looking for things that have a unique story.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Where somebody is interviewing me, or I did it somewhere, a unique spot, or I went deep on one topic, or whatever it might be. So, for example, a really good one, The Expert's Secrets. I had a chance, I was in Dean Graciosi, and und Joe Polish's Genius Network X, das ist ihr 100K-Grupp. Ihr habt 100.000 Dollar gespart, um in diesem Raum zu sein.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Die erste Zeit, bevor ich das Buch beendet habe, habe ich dort eine Session gemacht, wo ich die Konzepte des Buches beendet habe. Es war auf einem weißen Blatt und ich habe es gedreht. Es ist ich, der das Buch lehrt, aber es gibt eine Geschichte dahinter. Was ist die Geschichte? Ich war an diesem Event, es heißt Genius X, wo ich 100.000 Dollar gespart habe.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Jeder in diesem Raum hat 100.000 Dollar gespart, um in diesem Raum zu sein. Und ich hatte die verlinkten Aufzeichnungen von mir, der mir das Buch vor dem Publizieren erzählt hat. Ich habe Dinge erzählt, die nicht zur letzten Kopie des Buches gelandet sind. Du kannst mir deine E-Mail-Adresse geben, ich kann es dir gratis geben. Also, boom, sie bekommen das Video.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und dann gibt es ein anderes Video, ein anderes Video. Das macht Sinn. Also, ich finde Dinge, die eine unique Geschichte haben, rund um den Inhalt. So, wenn ich die drei E-Mails vorher sende, sage ich nicht, hey, opt-in, um ein Ding zu bekommen. Hey, opt-in, um gratis Training zu bekommen. Hey, opt-in, right? Ich sage etwas sehr Uniques, wie, hey, ich habe drei Videos. Hier ist das erste.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Give me your email address. You're going to get this one that happened at the Genius Event, right? Then day number two, it's like, hey, there's this other video that's blah, blah, blah. Just insert a story about this video. Why it's so cool. Why you want it. This is video number two. Make sure you opt in so you get video number two. And then here's video number three. It doesn't have to be videos.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And, you know, it could be, I mean, it could be a webinar. It could be a PDF. It could be, like, it could be a lot different. It doesn't have to be. I had a chance a while ago to interview Ryan Holiday on Stoicism, right? So I had this interview with Ryan teaching Stoicism, all the core pillars of Stoicism, all this kind of stuff, right? So what do I have?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und was passiert, ist, dass sie typisch vier Videos haben. Video Nummer eins wird da sein. Und normalerweise... Okay. Okay. Okay. Wenn man sich Jeffs Formel anschaut, ist es eigentlich sehr ähnlich zu meinem Modell mit dem perfekten Webinar. Es ist nicht das gleiche, wir haben unsere Nuancen, wie wir es anders machen, aber der Prozess des Verkaufs ist das gleiche, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I've got a video teaching what I call Stoic Secrets, right? And so, and unfortunately he wouldn't let me use the domain name, but I had StoicSecrets.com for a long time, right? And when someone opted in StoicSecrets.com, okay, this is a content launch funnel, I was just taking a podcast interview I did, right? So somebody would opt in, Du siehst das Interview mit Ryan Holiday.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Die nächste Seite sagt, hey, danke so sehr, dass du für das Interview optiert hast. Bevor ich dich zum Interview nehme, möchte ich dir eine besondere Offer machen. Boom, und ich habe mein MIF-Key gedroht. Für mich war das MIF-Key das erste Geheimnis von Erfolg. Ich habe das MIF-Key gegründet, ich habe es gedroht. Boom, die Leute sind für das Trial für den Erfolg.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und dann von da nach, boom, werden sie genommen, um das Interview mit Ryan zu sehen. Das Interview mit Ryan ist 60 Minuten lang. Und dann, was passiert am Ende des Interviews? Yep, I pitch him back to the same Miffy again, right? And there's two or three emails now pushing back like, hey, and again, because I only had one video, I just sent three emails to the same video.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Like, hey, did you have a chance to watch it? Hey, if you missed it yesterday, make sure you watch it. Hey, I'm pulling it down, go and watch it, right? So keep pushing people back to that thing, okay? And so it's interesting, because like literally you can do this strategy with like every piece of content. I see people who have done 100, Interviews for their podcast. I have 100 videos.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And they put them on podcasts or on YouTube and then they kind of forget about them, right? It's like, you can take those and you can publish them in other places, right? Like last night I was going back through my YouTube channel, just like old videos from four or five years ago. And there's something that had like half a million views on it.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And they're great, like they're getting more views than any of my videos nowadays are getting like for whatever reason, right? But there's some really good ones about like how to structure a funnel, like top secrets about funnels. So I'm pulling some of my old YouTube videos and boom, plugging them into the content funnel. So like, go back in your archives, like you have content
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In other places, okay? If not, you can create it. Hey, Funnel Hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They make it fast, simple and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Sponsored Jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So, here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time and find your next hire faster.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Remember, when it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
was up everybody this is russell brunson i've got something really cool for you today from my friend taylor wells taylor spoke at our last funnel hacking live because i wanted him to share a really cool concept about what he calls the revolving pricing method and today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love it's something we've been implementing into our high-end coaching program as well and it is amazing but to kind of give you some context about this offer he's making for you guys as you may or may not know a few years ago jp morgan chase did a study and guess what they found
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hand. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So, Taylor put together this book called The Revolving Pricing Method and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Pricing Method book and over $150 worth of bonuses and get this all. It's at 70% off and I promise you guys, as a customer of this, you are going to love it.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal and let's start turning your clients into long term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So, a good example, with my Secrets of Success business, I had a book that I wanted to promote. So I found three other people who were nerdy like me, who loved books, and I sent them a copy of the books. One was Joe Vitale, one was Eileen Wilder, one was Annie Grace.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I said, all of those guys, let's all read the book, and I want to interview each of you guys on one of the chapters of the book, right? So somebody would come and they would opt in. In fact, I pulled the page up here a second ago. I don't know if I can find it and tell you guys if you want to go see it. Okay. Okay, if you go to, well, it's kind of long, dang.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
SecretsofSuccess.com slash how-to-get-anything-you-want-challenge. I gotta find a better domain name than that. Anyway, that's where it's at. YouTube will drop a link down below. Maybe the podcast, we can as well. But there's the challenge. It's a free thing, right? It's the opt-in, I call it the three-day challenge. And day number one, it's me interviewing Joe Vitale.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Day number two is me interviewing Eileen Wilder. Day number three is me interviewing Annie Grace. And guess what we do? After they register, there's the thank you page Mifki. Okay, that interview with Joe Vitale. We talk about the book, his favorite chapter. We push it back to the Mifki. Day number two, Eileen Wilder and me talk about the book. Then we push it to the Mifki.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Day number three, Andy Grace, back to the Mifki. Does that make sense? So literally that's how we do it. And the same thing with the Robert Collier book, right? We did a three-day event on Robert Collier and like the same process, right? So we're creating the content around the offer to push to the offer. So it hopefully makes you start thinking about content a little bit differently.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Where like all these people Okay. Okay, so again, number one, you gotta figure out what you wanna sell and attach Miffy to it. Number two, what content do you have around that? What could you create? What content has stories? Who could you interview about? Like, what are things you can pull in? What stuff have you done in the past already on a YouTube channel or a podcast?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
You know, you could, one of my friends, oh, Matt Basack back in the day, he did one really cool. Him and his wife, they just laid in bed and they talked about, I can't remember what they were talking about. It was like an hour long. They called it Pillow Talk. Like, my wife and I were talking about late at night. Like, you just gotta go grab your microphone and record something.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
There's so many cool ways to do it, right? But creating the content around it Step number three, in fact, I mean, sorry, come back. If you had a book, it could be just reading. I read chapter one, I read chapter six, I read chapter twelve. It could be just you reading a couple of chapters. That could be it too, right? Okay, now step number three.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is how we structure, at least how we're structuring the emails, right? So I send three emails to get them to opt in to the content launch for that week. Okay, email one, email two, email three. Each email is talking about a different story from the videos inside the members area. Boom. Okay? After they opt in, then, again, I pull them off that email list.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They won't get any of those three more emails. And then from there, they get the emails inside the content launch. So video number one, video two, video number three. Okay, and then after that, then boom, everyone gets back on it. We send two emails directly to the offer, to everybody.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So even the people who didn't opt in, and then the people who did opt in, push two emails to the offer to close people on the actual sale. Alright, now, the very first time I did this, like four or five years ago, this is what I did. And I'm actually going to teach you guys a way to do it differently, because eventually...
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Tim Shield, who just spoke at our last Funnel Hacking Live, he taught me a way that was different. In fact, if you were at Funnel Hacking Live, he dropped it in the last 30 seconds of his presentation and most people missed it, but it was like the secret sauce. So what we did the very first time is we built out these content launch funnels and we had like Ich glaube, es waren 30 von ihnen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Es war eine lange Sequenz, richtig? Also wir haben geoptet, die ersten, die nächsten, die nächsten, die nächsten. Und es war toll. Aber das Problem war, ich habe, nachdem wir das ganze Strukturiert haben, was viel zu lange gedauert hat, ich habe alle auf den Topf des Funnels gedumpft. Und dann für die nächsten 30 Wochen, sie waren durch dieses Gauntlet.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und wenn du ein ehrlicher Russell Brunson-Follower bist, du bist schon in meinem perfekten Webinar-Training gewesen, siehst du, Video Nummer 1 ist meistens...
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und das Problem war, inzwischen war es so, ich hatte ein Pro-FHL. Also ich habe die Dinge ausgedrückt, weil ich meine Liste nicht e-mailen kann, weil ich hier E-Mails kriege. Es hat nicht wirklich funktioniert, aber nicht wirklich. Aber wir haben das Strukturiert, wenn jemand eine meiner E-Mail-Listen eröffnet, dann fallen sie auf den Topf und dann gehen sie durch dieses ganze Gauntlet, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Es war ziemlich cool. Aber das Problem ist, dass wenn sie in dieses Guntlet kamen, dann, wenn wir etwas extra benötigten, hat es die Dinge ausgelöst. Und so haben wir das ein paar Jahre lang gemacht. Und dann ist es einfach ausgelöst. Und ich brauchte es wieder zu bauen und unsere Offen und Dinge zu restrukturieren. Und so dachte ich mir, was tun wir für das?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Was sind die, was sind die Teile, richtig? Und dann Tim Schilt, er hat mir erzählt, was er gemacht hat, was so cool ist. Tim hat, ich glaube, neun Webinare, richtig? Sie sind alle Auto-Webinare. Und was er macht, ist, dass er eine Woche promotiert, Webinar Nummer eins.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und wenn es fertig ist, dann transitioniert er in Woche Nummer zwei, macht Webinar zwei und dann Webinar drei und geht durch die neun Wochen. Und wenn es fertig ist, startet er wieder rüber. Und er geht zurück, wenn es fertig ist, startet er wieder rüber. Und jedes Mal, wenn er ein neues Webinar kreiert, stoppt er die Kampagne und pluggt ein neues Webinar. Und ich hatte zehn Webinars, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und er geht zurück und startet wieder. Und das ist sein gesamtes Zyklus, Woche nach Woche nach Woche nach Woche. Tim hat ein 8-Figure-Jahr-Business in der Fotografie-Markt gebaut. Es ist wirklich mächtig, was er macht. Ich dachte, er hat ihn einfach zusammengekoppelt. Er hat gesagt, nein, ich mache das nicht so. Er hat gesagt, ich mache es so, wie ich es mache. Und das ist das große Aha.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Das ist das, was wir anders machen. Er sagte, ich habe eine Anzeige, also die erste Woche machen wir die Anzeige, wir haben die E-Mails, wir schauen auf die Dinge, wir senden sie alle raus, richtig? Dann die nächste, die wir machen, aber es ist immer live, es ist in der Realzeit, damit wir sehen können, was im Markt passiert, müssen wir stoppen oder was?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ist da etwas Spezifisches, was heute in der Popkultur passiert ist, dass wir die E-Mail tweaken, es würde für das passen, oder was auch immer es ist, richtig? So it does each one till it gets to the bottom of the nine. And then when it gets down to all nine, it starts back to the top one again.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
origin story new opportunity video number two is like you teaching like an ownership experience like teaching them how to do the thing number three is going to be your internal false beliefs number four is going to be your external and then you make the pitch right so it's it's different but very similar model right it's how you break up the four videos and so that's kind of the concept how jeff walker runs his product launch funnel so yeah i'm sure you've seen him before if not that's kind of the way it works um someone opts in there's a video
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And it looks like, okay, last time we did this, what were the open rates, what were the click-throughs, how did it all look? So, okay, what can we tweak this time? Like, maybe, you know, email two didn't really work. Maybe the story wasn't right. So, like, they go and tweak a couple things. And then, boom, it goes out. And the next week they come to, you know, number two. And they do it again.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They keep going through. And that's the whole process. So for me, that's what we're working on right now as well, is we're going back through and basically every offer I have, and this is in the Russell business, the ClickFunnels business, PT Barnum business, or Barnum PT business, which if you don't know about Barnum PT, go to barnumpt.com.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
It's a cool plugin, but we're building a whole character around Barnum. Magnetic Marketing, Dan Kennedy Business, und Secret Success Business. Wir machen eine von diesen, für jede Marke, jede Woche. Es ist ein bisschen intensiv, aber es ist so cool. Was wir machen, ist, wie ich gesagt habe, nächste Woche haben wir zwei von denen, die sich eröffnen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wir haben die Russell-Business, die ClickFunnels-Business, die sich eröffnen, und das wird rausgehen, boom. Nächste Woche kommt die nächste, und dann, je nachdem, wie viele Offers wir haben, gehen wir tief. Wenn wir nach unten kommen, starten sie wieder und gehen weiter, egal, welche es ist.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und dann, wenn wir neue Offers haben, machen wir eine neue Offer, und dann pausieren wir, pluggen eine neue Offer ein, und eröffnen diese. Add it to the thing and then that will come back up next time it comes back around. And that way, you know, these sequences and these campaigns just keep continuing running over and over and over again.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
You may be thinking, Russell, every nine weeks they're getting the same emails, right? It's like, no, they're seeing the same offer. But what's fascinating to me is like, Ich denke, manchmal denken wir, dass die Menschen, die uns folgen, mehr Aufmerksamkeit zahlen als sie sind, richtig? Sagen Sie, Sie senden ein E-Mail an 100.000 Menschen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Sie werden vielleicht 30.000 oder 40.000 Menschen öffnen, richtig? Und von diesen 5.000, die klicken, richtig? Also nur 5.000 Menschen sahen eigentlich die Opt-in-Page. Von dort vielleicht 2.000 haben tatsächlich geoptet, richtig? Also hier ist der Funnel, richtig? Also ja, vielleicht sahen diese 2.000 Menschen es, aber die anderen 98.000 haben es nicht, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Also neun Wochen später, jetzt haben sie ihn wieder gespielt. Und vielleicht sind sie jetzt mehr bereit. Vielleicht ist etwas in ihrem Leben anders. Ich habe einen Freund im Dating-Markt. Er e-mailt seine Liste neunmal am Tag. Neunmal. I was like, nine times a day, you're crazy. He said, no, you don't understand.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
He's like, the dudes who follow me, he's like, they have a relationship because I'm fun on my emails and stuff. He's like, but most of them have a girlfriend most of the time, right? And he's like, but there's this little window of time that happens every once in a while where their girlfriend breaks up with them. And when that window happens, I need to be the first email in their inbox, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So they're reading for entertainment most of the time and their heart gets broken and boom, they open the email and I'm right there. And then they buy. He's like, I always gotta be in front of them, okay? So the same thing is kind of true with you as well. Think about it. And by doing it this way, right, you're not just hitting them with tons and tons of offers, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They're getting three-day, four-day content launch campaigns every week, right? They're just like, man, this Russell is serving. He's giving me more stuff and more cool stuff and more cool stuff and more cool stuff, right? And it builds this really cool reciprocity. Reciprocity, that's the right word, where they continue to open emails.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Even if they don't read them all, they don't watch it all, a lot of times people go and they'll take the emails that I send them and they'll create a little folder, they save them there, because Russell's stuff is so good.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
If I just want to buy a course, instead of buying a course, I'll go back and just watch Russell's videos, because his training videos he gives away for free around every one of his offers are better than most people's offers, right? And so that's kind of what you're trying to do is build this content engine where people are getting a lot of value.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So I know a lot of times in the internet world we talk about using content, right? But we're talking about Instagram and YouTube and podcasts and those things are all great. But for me, to this day, and I've been doing this now for two and a half decades, the channel that makes us the most amount of money is still... Not by a small, like 90-10. It's still email. Email is the secret.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
That's how we make our money, right? That's the most important thing to understand. So when you understand that, it's like, okay, how do we build a content machine around our email? Because that's the thing that's actually making us the money. That's where people are missing it, right? They have content machines happening in other places, which are great. Do those things.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Don't forget the most important content machine, which is your email. All right. With that said, you guys, if you have a funnel, but it's not converting, the problem 99.9% of the time is your funnel is good, but you suck at selling.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Video 2, Video 3, Video 4, dann macht er eine besondere Offerung. Das ist, wie der Produkt-Launch-Funnel aussieht. Von der Struktur her benutzen wir eine sehr ähnliche Struktur wie der Content-Launch-Funnel, aber eine andere Strategie. Ich möchte nicht denken, Russell lehrt den Produkt-Launch-Funnel. Nein, ich nicht. Es geht darum, die Strategie zu verstehen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description or go to sellingonline.com slash podcast right now. Alright you guys, I hope you enjoyed this episode. That is how you create a content launch formula. It literally is the secret to selling anything without actually selling anything.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
You're just providing so much value that people want to buy your offers and they want to open your emails. They're going to archive emails. They're going to go back and read your emails unlike most people and it's all by using this one simple strategy. So you will see us doing it across all of our brands here. Again, we did a modified version four years ago.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is an updated version I'm so excited for and I'm excited to see some of you guys kind of modeling as well because I think it's going to change everything Thanks so much. My name is Russell Brunson. I'll see you guys all soon.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In der Tat, wenn man sich einen traditionellen Produkt-Launch-Funnel anschaut, sieht man meistens am Top, dass es vier Videos gibt. Und Video 1 wird geschlossen, Video 2, 3 und 4. Und es gibt einen Lock-Sign, einen Lockdown. Man kann es nicht erreichen, bis sie Video 2 und dann Video 3 und Video 4 veröffentlichen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und das ist eine sehr ähnliche Struktur, wie wir unsere Content-Launch-Funnels machen. Das ist Nummer eins. Nummer zwei. One of the most powerful things that we discovered a decade and we launched ClickFunnels. In fact, this is the difference why ClickFunnels is not a $100 million company.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Instead, it's a company that's done over a billion dollars because this one little thing we figured out along the way. What it was, is when somebody would come and they would register for our webinar. Wir hatten jemanden, der für das Webinar registriert war. Während des Webinars machte ich eine Offerung, wo sie den Zugang zu ClickFunnels für 1.000 Dollar kaufen konnten.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Aber wir hatten auch, wenn du auf clickfunnels.com gehst, gab es einen Trial, einen 14-Tage-Trial. Und das eine, was wir dazu gaben, war, dass jemand für das Webinar registriert war. Das war Todds großartige Idee. Todd Dickerson, mein Geschäftspartner.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. Today I want to talk about something that I have never talked about before publicly. But I think it's something that will be really powerful for you. It's called the Content Launch Funnel. And this is really one of the secrets to selling anything without selling anything.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Todd hat gesagt, hey, lass uns dieses Ding dazu geben, wo man im Grunde ein Video macht und sagt, hey, danke, dass du für das Webinar registriert bist. Es wird in zwei Tagen beginnen, oder was auch immer. Aber bevor du aufstehst, auf der Thank You-Page.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und was verrückt ist, nach einer Dekade zurück, das erste Jahr von ClickFunnels, haben wir 2.500 Leute gekauft, die den 1.000 Dollar Offer am Ende des Webinars gemacht haben, was großartig ist. Das ist ein wirklich gutes Unternehmen. Aber was noch besser ist, 7.500 Leute, created a trial on the thank you page and stuck.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So we had 7,500 people paying $97 a month for ClickFunnels after the first 12 months. So it's crazy. You look at, like, most people do webinars like, oh, we did, it was 2,500 times 1,000, right? We had $2,500,000 in sales. That's great, right? But what you don't understand is that 7,500 times 97 is $7,500,000. No, it's more, no. What's the math? Anyway, it's
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ich glaube, es kostet ungefähr 9 Millionen Dollar pro Jahr in rekurrenter Revenue. Das ist viel mehr günstig als das, was wir auf dem Webinar verkauft haben. Es war nur ein kleiner Tweet, ein kleiner Hinge, der eine große Tür gezwungen ist. Wir haben uns angefangen, diese Danke-Page-Mifkies zu nennen. Was ist ein Mifkie? Ein Mifkie bedeutet, dass du das freie Geschenk am liebsten verkaufst.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ich habe das von Dan Kennedy gelernt. Als ich Dan Kennedys Firma gekauft habe, war es lustig. Ich bin auch ein Konsultant, also wenn ich die Firma konsultiere, schaue ich, was schon funktioniert und wie können wir das verbessern. Wenn ich Dan's Firma gekauft habe, habe ich mit diesem Team von hier nach Boise getroffen und gefragt, wie das funktioniert.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und sie sagten, das, was seit 40 Jahren funktioniert, ist das Mifki. Und ich dachte, was? Das Mifki? Ich sagte, was ist das Mifge? Er sagte, es ist das meiste unglaublichste gratis Geschenk je, M-I-F-G-E, Mifge. Und er hat das Mifge genommen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und das, was Dan Kennedy machen würde, ist, als er seine Newsletter geöffnet hat, war es so, hey, wenn du von meiner Newsletter signest, bekommst du 10.000 Dollar mit den Bonussen und Geldvermögen für gratis. Also es war wie eine unerhebliche Offerung, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und so, ähm, als wir die Dan Kennedy Firma eröffneten, als ich die Firma wieder eröffnete, haben wir einfach eine wirklich gute Mifki-Offer gemacht. Wir haben sie eröffnet und, und, weißt du, das ist, wie wir, das ist, wie wir das ganze Geschäft und diese Marke wieder gebaut haben. Und so, das ist, das ist, was eine Mifki ist, eine wirklich gute Offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und so, was wir innerhalb von, ähm, äh, auf der Thank You-Page Mifki, einige Registrierungen für ein Webinar, für eine Herausforderung, für eine Eröffnung, was auch immer es ist. Und dann auf der Thank You-Page, nachdem wir ihn gegründet haben, machen wir ihm eine irresistible Offer, eine Mifki-Offer, richtig? Eine Offer, die sie nicht sagen können. Und so, das ist, was die Mifki ist. All right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Okay, so those are the two things you've got to understand. Okay, number one was how the product launch funnel works and number two how the Mifki funnel works. Okay, now what we're going to be talking about differently, what we're going to do today, again, is the secret to selling basically anything without selling anything. Okay, and I call this the content launch funnel.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I know it may seem confusing at first, but come back with me and I'm going to explain how this thing works. Because it gives you the ability where you can literally email your list every single day. And they never get frustrated, they never get burned out, they never get tired. In fact, they start looking forward to your emails.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And we started this four years ago. where basically I have a ton of offers. I have more offers than probably anyone on the planet. I've got my .com secrets book, expert secrets book, traffic secrets book, perfect webinar script. I've got list building secrets. There's tons. ClickFunnels and FunnelHacksWebinar. I have so many offers.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
The problem is I take my email list and I want to email offer one and then offer two and offer three. My list eventually is like, he's selling something every single day. The list gets burned out and they stop responding. I was sitting back four or five years ago and I was like, how do I... wie ich diesen Prozess verändern kann, damit sie von mir nach vorne schauen und es besser kaufen können.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Das war das, wo das Ganze zu Beginn kam. Einer der Kodenamen, die wir internal genannt haben, war Miffy Candy. Wir nehmen den Miffy und packen ihn in eine Menge Candy. They don't even know that the offer's coming. They just know that, like, there's this candy and it feels so good and it tastes so good, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
It's like medicine, where they take medicine, a spoonful of sugar makes the medicine go down, right? Because it's flavoring it. So, what I'm doing is I'm taking the offer. So, let's just say, for example, here we go, .com secrets book, right? So, let's say I'm going to sell a .com secrets book.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I can send four emails, five emails to my list selling the book, but then it's like, okay, Russell, we got the gist, like, you're selling us a book. Like, there's no value here other than just us buying your offer. So, okay, how can I do this? I start looking back, like, what are all the things I've done over the years? Content rise around .com. So I thought, instead of me just...
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wenn ich das Buch verkaufe, was ist, wenn ich zurückgehe und viel davon finde? Und ich lasse die Leute das gratis sehen, damit sie den Eindruck des Buches bekommen, den Kaffee. Und dann habe ich ihnen das unvergessliche Angebot, das unglaublichste gratis Geschenk je. Was sieht das aus? Und was wir tun, ist, wir haben vier Videos gemacht. Okay, I have four videos and I have an offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Like, what's the right funnel I can use? I was like, what if I use the product launch funnel? But instead of having these product launch videos all set up to launch a $2,000 course or something, what if it was like this? Okay, so basically this is what it looks like right now. This is what the content launch funnel looks like.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And at the same time, it converts more of these people, every single opener, every single clicker into a buyer, which is the key. And so that's what we're talking about today. So if you want to drive more traffic, if you want to send more emails and have more success, this Content Launch Funnels concept is something new that I've been tinkering out there for like the last, man, four years now.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So we have a landing page that says, hey, I've been teaching people how to have success with funnels for the last, 10 Jahre. Ich bin ein bestseller Autor, der dieses Konzept lehrt, aber ich habe vier Videos, die ich durch mein Leben gemacht habe, die die wichtigsten Dinge beibringen. Ich habe einen hier, einen hier, einen hier. Leute haben 5.000 Dollar gespart, es war dieses Event, 2.000 Jahre.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Diese sind echte, wertvolle Videos. Wenn du frei Zugang zu ihnen willst, gib mir deinen E-Mail-Adress. Ich bin also ein Lead Magnet. Wenn jemand kommt und sie wollen Zugang zu diesen coolen Videos, schicken sie ihren E-Mail-Adress. E-Mail-Adress geht in, boom, sie gehen auf die nächste Seite und auf die nächste Seite slide ich in die Danke-Seite von Mifki, okay?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Hey, danke so sehr für das Registrieren für die .com-Seekers-Training-Serie. Wenn du noch nicht den Buch gelesen hast, gibt es einen Link unten, du kannst den Buch bekommen, eine kostenlose Kopie des Buches, Cover-Shipping-Handling, Links unten, du kannst eine kostenlose Kopie bekommen und dann gehen sie runter und sagen, ja, eine kostenlose Kopie oder nein.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
1.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wenn sie sagen, ja, sie nehmen ihn in den Buch-Funnel und dann nehmen sie ihn zurück zum Video Nr. 1, richtig? Also, egal. All right, Funnel Hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there. Bis zum nächsten Mal. Bis zum nächsten Mal. Guys, you gotta protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Our link gives you four extra months for free on the two-year plan and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets or go to the link in the podcast description. Don't leave your security to chance. Hey, it's Russell Brunson and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are. And that is LinkedIn. LinkedIn ads let you target who you want. CEOs, C-Suite executives and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn Ads delivers up to five times the ROAS of other platforms. And that's not just a stat, that's scaling power.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Imagine your campaigns turning into a steady stream of qualified leads, all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high quality leads today. Jetzt passiert es, dass ein Prozent der Leute den Buch kaufen, aber ein größerer Prozent nicht.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Sie überwinden den Buch und schauen auf die Nummer 1. So watching video number one, free video, free training, it's awesome, it's like, you know, for me it's like a 60-minute video, like something that people would pay for other places, right? But they're watching this video, and the video is me going deep into one of the chapters from the Dotcom Seekers book.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And this is the first time I ever shared it. So here we go. Um das zu verstehen, gibt es drei oder vier verschiedene Dinge, die du zuerst verstehen musst. Ich werde dir also einen Kontext geben. Ich werde dir diese drei oder vier verschiedene Funnels erst erklären. Danach werde ich dir erklären, wie wir diese Dinge zusammenführen in einen Content-Launch-Funnel.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They watch, they learn, like this is amazing, right? So now they're at the peak excitement, they just like witnessed an hour of me teaching this thing, like this is awesome, I want some more. And guess what, right below the video is a link that says, hey, get a copy of my book right here. Oh, und dann bekommen sie eine Kopie des Buches. Sie bekommen eine Kopie des Buches. Okay.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Jetzt, nachdem sie ihre E-Mail-Adresse auf der Opt-In-Page gelegt haben, können sie sofort eine E-Mail eintragen, die sie in Video Nummer 2 drücken. Aber am Tag Nummer 2 bekommen sie ein Video, das sie in Video Nummer 2 drücken. Wie, hey, ich hoffe, ihr habt gesterns Video genossen. Wenn ihr es verpasst habt, hier ist ein Link, um gesterns Video zu schauen. But today I gave you another video.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is when I had a chance to speak at so-and-so's event. I wanted to go deep on this concept. And so this is, you know, from chapter 13 of the book. But if you want to go watch a free hour-long session on how to do this, click here. And they go there, boom, to video number two in the content launch funnel, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And so if you look at the way the pages structure up top, you can see like there's the four videos, right? And so when they go to video number one, video number one's open and video two, three, and four, the little image has a locked icon, right? When they go to video number two, Right, now video number one and the number two are open.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So they can click back and forth and go back to video one and two, one and two, so they can watch one and two, but three and four are still locked down, right? So they watch video number two, they're like, oh, I wanna watch video number three, but I can't.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Oh, but then Russell's talking about his book again, like, oh, so all of a sudden another percentage are like, I got a lot of people on the thank you page who bought the book, a lot of people on video one bought the book, but now I'm on video number two, just giving value, right? Sie haben die Chance, Video 2 zu schauen, wenn sie es lieben, dann kaufen sie das Buch.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Dann machen sie Video 3 am nächsten Tag. Hey, hier ist Video 1 und 2 wieder, wenn du es noch nicht gesehen hast. Jetzt hier ist Video 3, wo ich dieses Konzept lehre. Schau es dir an. Boom. Und Video 4. Also habe ich vier verschiedene Content-Videos. Vier Stunden Trainings, wo ich mein Bestes gebe, mein Bestes Content. Alles drüber, was mir das Buch bietet.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
ist die Offer, Expert Secrets Book ist die Offer. Und so haben wir einen Content-Launch-Funnel davor, der mit Miffy-Candy zusammenhängt. Es ist Candy, die sich mit dieser unerheblichen Offer zusammenhängt, das unglaublichste Geschenk je. Und was wir tun, ist, dass wir die E-Mail-Liste, wir senden drei E-Mails, eins, zwei, drei, versuchen, sie zu optieren, um für den freien Content zu registrieren.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und wenn sie das tun, dann werden sie von dieser E-Mail-Liste temporär entfernt, dann bekommen sie die E-Mails von Video 1 bis 2 bis 3 bis 4. Und dann nach Video 4, dann machen wir zwei weitere E-Mails, die nur den Buch promoten. Okay, now if they, if I send three emails and they don't ever opt into the list, that's okay. Video four and five, I just push them directly to the offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Der erste Funnel, der wichtig ist, ist der Produkt-Launch-Funnel. Dies ist der Funnel, der von Jeff Walker berühmt wurde. Wenn du noch nie durch Jeff Walkers PLF-Kurs, Produkt-Launch-Formel gesucht hast, dann weißt du, wie er einen Produkt-Launch-Funnel macht. Jeff nennt es eine Sideways Sales Letter, was lustig ist.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Okay, so either way, they're seeing the offer, but I'm wrapping it in candy first. Okay, so again, it's what I call Miffy candy. And so that's kind of, that's how we structure. That makes sense. And so, so again, next week we're doing expert secrets. The week after that, we're doing perfect webinars. What did I do? I found really cool spots of me in Mexico teaching perfect webinar.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Me in the UK teaching perfect, like different pieces of it. Boom, boom, boom, boom. They opt in for four free videos, teaching concepts from the book. Boom, thank you page. A perfect webinar is not a book, it's a $7 course, but then we push them. The most incredible free gift ever is a $7 course, right? And so on and so forth. So that's what a content launch funnel looks like.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So exciting. Just so everyone who's listening knows, again, this week we're doing a live training. So if they go and register, if you go to clickfunnelsdropshipping.com, there's a webinar registration page. Go register there and then come on. We're going to spend an hour or two going deep and showing you guys. It'll be cool.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
We're doing a live training this week. We're going to be walking you guys through. How to do ClickFunnels Dropshipping. But today I wanted to introduce you to some of our partners on this project. They built an amazingly cool company. This company we saw from afar for a long time. And then about a year, year and a half ago, I think, we reached out to them.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
We'll be showing you guys videos of us actually doing it and finding the product and creating a store and see how simple and how easy it is. Also auch während dieses Trading, am Ende, werde ich euch zeigen, vielleicht interessiert ihr euch nicht für E-Commerce, aber ich verstehe, dass es eine große Möglichkeit gibt.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ich werde euch einen wirklich coolen Hack zeigen, wo ihr viel Geld mit E-Commerce machen könnt, ohne E-Commerce zu verkaufen. Also da ist ein kleines Ding, das ihr auch auf dem Trading lernen könnt, was wirklich Spaß macht.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Nächstes Mal, bevor ich, ich werde euch mehr über eine Strategie oder so in einem Minuten, aber eine andere Sache, die ihr euch letztens auf der Plattform geöffnet habt, die ich euch gerne diskutieren möchte, weil das wird ein riesiges Problem für viele Leute sein wird, ist euer gesamtes Print-on-Demand-Sektion. Excuse me, I lose my voice.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
People can do print-on-demand shirts and hats, all kinds of stuff. We talked a little about that part of the app as well now.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Started working on integrating with ClickFunnels because we really thought that what they do makes what we do creates an insanely cool opportunity for everybody on the ClickFunnels platform. And now all the work is done. And now we're just starting to let the world know about what's happening. And for those who don't know, the company is called Zendrop.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Da ist ein Typ in meinem inneren Kreis, er ist ein zweijähriger 2Kalenderclub-Winner und sein Geschäft ist wirklich faszinierend. Er testete eigentlich lustige, viral T-Shirts. Er fand ein T-Shirt, das sich konvertiert hat und dann hat er seinen Designern eine neue Version davon gemacht. Er hat das gestartet und das T-Shirt blieb auf, als es viral ging.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Er hat hunderttausende von diesen T-Shirts verkauft und es war in der Barbecue-Nische. Und dann, nachdem er dieses große Foto hatte, hat er gesagt, ich habe... dein Barbecue-Sauce in dein Gemüse und du kannst es in die Mitte des Gemüses schießen. All diese Sachen und baut ein riesiges, multimillionäres Geschäft aus all diesen E-Commerce-Produkten, aber mit einem viralen T-Shirt.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ich denke, es ist eine interessante Sache, wenn du Markte testest. Das Modell ist so einfach. Es ist nur Test-T-Shirts. Wenn du Traction auf einem T-Shirt im Markt hast, dann was sind all die anderen Dinge, die du diesen Leuten verkaufen kannst? Und natürlich können sie sich in den Zen-Drop loggen und sagen, okay, Barbecue-Stuff.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Und plötzlich gibt es 500 verschiedene Produkte, die sie machen können. Und so schnell können sie einen ganzen Store hinter einem viralen T-Shirt bauen. Und so... There's so many fun ways. I'm excited for this training to show people just all the ideas and the ways and things that people are doing, things that we're doing, because it really speeds things up.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Like you said, if you're in the info product game, you can also, you can have, like the way it works is you go to Zendrop, you find the product, then you import it into your ClickFunnels account and it becomes a product inside your ClickFunnels account. So you can say like, alright, I want to sell my course and I want to bundle it with my t-shirt. In order for a bump, I'm going to do a hat.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And then upsell number one is going to be my course. Upsell number two is going to be, um, Ich weiß nicht, Tennispaddeln oder was auch immer, was auch immer, was auch immer, was auch immer, was auch immer, Anyway, I think there's a lot of just fun ways when you start understanding the power in this.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
companies over in China and other places to source products. They have like over a million and a half or two million products in their database. And it now integrates in the ClickFunnels. You can launch a store literally overnight, which is really exciting. And so I want to introduce you to the founders of that company, our partners in this, Jared and Brad. How are you guys doing today?
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And it's nice because in the info game, to create another course, to create the next thing, if you're like, I need a $97 upsell, you gotta go create a course. That can take somebody two or three weeks, whereas it's like, let's go find, let's bundle a bunch of stuff together, make a $97 offer, find some physical products, and in 15 minutes, you've got that done.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So there's a lot of speed to execution that you can do when you start bundling info with digital as well.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Sehr cool. Okay. Also, wieder einmal, wir werden diese Woche live trainieren. Registriert euch. Klickt auf funnelsdropshipping.com, damit ihr es nicht verpasst, wenn wir uns in diese Art von Sachen befassen. Okay, für die letzten 10 oder 15 Minuten oder so, möchte ich über die Strategie sprechen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Offensichtlich habt ihr eure eigenen Dropshipping-Store gegründet, die Leute für eine lange Zeit trainiert, in den letzten sechs Jahren habt ihr euch darauf konzentriert, das für andere Leute zu tun. Ich weiß, dass für Leute mit Shopify-Stores in den letzten Jahren, ihr habt literally Hunderten von Tausenden, vielleicht sogar Millionen von Stores gebaut, bis jetzt.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
For those who want to come into this world who don't have a product yet, they want to start with the store, will you walk people through the psychology they should be thinking through? Do you go and find a store and list a million products as if you're Walmart or do you niche down?
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
What's the strategy that the best people are doing to come and use the new ClickFunnels store integration along with Zendrop to be able to build a business quickly and do it correctly the first time?
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Yeah, I'm excited too. And I want to, I'd love to step back before we kind of go deep into software, but just so people understand your guys' background, because I don't know how many years ago, but prior to, like the first time I ever saw, I saw you, Jared, I think everywhere online was like, you were teaching people e-commerce and new stuff like that.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ja, ich glaube, wir haben gerade ein Kind in unserem letzten Event, Luke Collins, er ist jetzt 17, vielleicht 18 Jahre alt. Und er macht TikTok und er verkauft Fußball-Karten und er zeigt sich seine Hände, wie er mit ihnen spielt. Er zeigt sich nicht sein Gesicht, er spricht nur, er zeigt sich seine Hände. Er hat ein riesiges Foto auf TikTok und das ist so, wie er sein ganzes Geschäft gebaut hat.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Es ist ein ähnliches Konzept, wie Menschen gehen können und sagen, You don't have to even buy the product. You could buy the product, get it and then just make a video of you in hands playing with it, post it on TikTok and see what happens, right? And then do another one, another one, just testing a bunch of stuff.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Some of our best ads for like my books and stuff are literally like doing boomerangs. Like Instagram, like we'll drop the book down a stairway and it flies back in your hand. Like that's one of our highest converting ads. Took three seconds to make on boomerang. I grabbed the product.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
drop it downstairs and boomerang it back in your hand, like run that on TikTok and see, you might get three, four, five thousand views off it and then, yeah, then you get one or two sales and then you have some data. And then it's like, cool, let's turn this now into a paid ad or whatever that thing might be. But yeah, it's a simple thing to test without even, you know, the fear.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
I think a lot of people get e-commerce because they have the fear of like not wanting to show their face as well. It's like my kids, why they're so interested in e-commerce because like, Dad, I don't want to do what you do. I don't want to be on social media, but they want the money from it. I'm like, cool, just show your hands.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Just like show your hands doing the thing and like that literally is working. Und Luke in unserem Programm ist ein guter Beispiel eines Teenagers, der über sechs Figuren pro Jahr mit seinen Händen auf TikToks Baseballkarten zeigt.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And now I don't feel like I see your face out there much as far as like teaching this stuff, but you're actually doing this and you build out this entire company. I love hearing the backstory about how you got the education and why you guys transitioned and built out this amazingly cool company you have now.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ein weiterer Faktor ist, dass, obwohl es Millionen von Produkten gibt, es nicht einen finiten Marktplatz gibt. Wenn du jemanden siehst, der einen Offer hat, der rauskommt, kommt der nächste Fidget Spinner raus. Du gehst zu euch und ein paar Tage später kannst du die gleichen Fidget Spinner verkaufen. Und du kannst so schnell wie jeder andere rocken und rollen, was verrückt ist.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Es ist wirklich spannend.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
I'm excited to share this stuff. So it's going to be really cool. So a couple of things to know. A lot of people don't know this, but as you guys know, obviously inside of ClickFunnels, the new platform over the last four years, we developed a store similar to Shopify. You can run, you have a store just like that inside your ClickFunnels account. So if you're an active ClickFunnels member,
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Es ist das gleiche Prinzip, wie wenn du einen Laden kaufst. Lass uns sagen, du kaufst einen Markt. Lass uns sagen, es ist Survival, richtig? Du kaufst einen Laden mit all den besten Survival Produkten und du findest die bestsellernden. Du ziehst sie raus, du kaufst einen Frontend-Funnel.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Und das ist der 1-2-Punch, wie du ein Unternehmen wirklich schnell wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend wachsend So you can see it, you can model it. Also, when you go to clickfunnelsdropshipping.com, I think we have three or four stores there that we pre-built for you.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
I pre-built you a survival store, I pre-built you a couple other stores, and we'll give you those for free as well when you register, just so you can start out the game with a pre-built store that's done, and then from there you can add stuff, you can change things. If you want to launch your own t-shirt store, your own hat store, like
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
All that stuff you can do with a few clicks inside of when you do the integration between ClickFunnels and Zendrop and learn how simple it is to use. So I'm pumped to show it off to you guys. And so if you haven't got your free ticket, go to clickfunnelsdropshipping.com. Don't miss the live training.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
It's going to be a lot of fun and kind of going through what you guys can do now with dropshipping because of this integration that we now have live. So anyway, that's all I have. Anything else you guys want to say on your side before we jump off and get prepped for the event later on this week?
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ja, das wird großartig sein. Und dann eine letzte Sache, Leute. Das ist einer der Bonus, die ich gespart habe. Ich wollte nicht sagen, dass ich aufgeregt bin, aber während des Webinars dieses Wochenende zeige ich euch eine andere Sache. Das ist für Leute, die vielleicht nicht wirklich E-Commerce machen wollen, aber ich versuche immer noch, die richtige Art zu finden, um Geld zu machen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ich zeige euch einen wirklich coolen Weg, in dem ihr E-Commerce-Store in Clickfunnels und Zendrop bauen könnt und Geld machen könnt, indem ihr diese zwei Personen gebt. Und wir zeigen euch auch da ein paar Sachen. Aber ihr müsst auf dem Webinar sein. Bis zum nächsten Mal. So that could happen again. So make sure you register. Make sure you show up on time. Do not be late.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
It's going to be a lot of fun. There's going to be a lot of people registered for this one. Because I know we're promoting it hard on our side. I know Zendrop team is as well. So there's going to be a lot of people there. Make sure you show up early. Do not miss it. And we're going to go through some really cool things with you guys. And it's going to be awesome.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So anyway, Brad, Jared, appreciate you guys. Thank you for all the work on your guys' side. And excited to share this with the world here later on this week. So that's all we got. Thanks you guys. And click for those dropshipping.com. Go get your ticket now. Hey, this is Russell. Untertitelung des ZDF für funk, 2017 Untertitelung des ZDF für funk, 2017
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
All you gotta do is go to 30days.com and go get a free copy of this book. We'll ship it out to you, discover the shipping handling. And when you get it in the mailbox, you have a chance to go through and look at all of these detailed step-by-step blueprints.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
All you gotta do is find one of these blueprints that you like, follow it step-by-step, and when you're done, you will have your own online business done and launched and live. So go get a free copy of one of my favorite books we've ever created at 30days.com. Again, that's 30days.com.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Für mich ist das, was ihr macht, so eine schwarze Box. Ich schaue, da ist die Frontseite von Zendrop. Und dann, weißt du, da auf der Rückseite, wie viele Produkte habt ihr in der Datenbasis gerade? Ich weiß nicht, ob das ein Nummer ist, aber irgendwie seid ihr mit all China verbunden. Wie viele Produkte habt ihr da hinten? Wir haben Millionen von Produkten im Katalog.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Aber das coole Ding ist, wie du gesagt hast, wir haben Zugang zu essentially jedem einzelnen Produkt, das da draußen ist.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Yeah, I think it's funny because one of my sons is, he's like my entrepreneurial, one kid is very entrepreneurial and like he's driven, he's always trying to do stuff and like he's the one that always says, Dad, I want to do dropshipping. Can I do dropshipping in ClickFunnels? He literally asked me like a dozen times. And I was like, well not, I mean, I think you can, but not really.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And we always had this thing. And so when we first started working with you guys, I was like, hey, guess what? We're going to have ClickFunnels dropshipping. And he was so excited. So we actually, as a test before this with him, like a, about a month ago or so, because I wanted to see, can my son actually do this?
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So we went and set up, he picked a market he wanted to go into, which was, I can't remember, some car or something.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So we did the car thing, and then it's cool, because he set the ClickFunnels store, and then he logged in to Zendrop, and then behind the scenes, he's logging there and starts searching for things, like, hey, car, whatever, and car this, and starts pulling up all this database of all this stuff, which is really cool. First time I'd actually seen it was working with him on it.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
He's clicking a button, then he adds that product directly to his ClickFunnels store. And within, you know, an hour, he had this store with I think 50 or 60 different products and SKUs that were already done.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And it was just such a cool... It was crazy, because in the past, I remember... Man, when I got started in this game, trying to figure out dropshipping, I remember buying lists of people you could dropship from. And then probably the same process you guys did. You call them on the phone and try to understand things. And then all the issues and the problems and stuff.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And you guys literally cut out that whole step. It seems like what you guys created... I can't even understand the operational side to be able to source so many products and stuff. Um... Wie hast du das Problem lösen können? Das ist das Problem, das am meisten schwierig zu lösen ist.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up everybody? Welcome back to the show. I've got an exciting episode for you guys today.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ich glaube, du hast es schon erwähnt, aber als du es mir zuerst vorgestellt hast, war ich wirklich gespannt, weil ich dich gefragt habe, wie viele Produkte du in deinem Katalog hast.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Du hast mich durchgebracht und du sagst, dass die Realität ist, dass wenn du ein Ad siehst, das jemanden mit einem Produkt zerstört, dann komm einfach rein, submit es und wir haben es binnen 24 oder 48 oder was auch immer es war, was verrückt war, weil ich mich nur darüber denke, wie viele Offers du siehst, wie viele
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
in your newsfeed that start blowing up i see my kids all the time in tiktok my kids always are like wanting to buy whatever the thing is you know they don't have they don't have their own credit cards yet so i get to see all these things that they want to buy and i'm like holy cow like every one of these things i literally can message you guys and it would be in there and they can start selling as opposed to like buying thing they could they could first off buy a whole cell phone through themselves but number two then they start a business with everything that got them excited about the thing um which is insane
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Prior to that, I was often posting my help-wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Untertitelung des ZDF für funk, 2017 So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. Ja. Bis zum nächsten Mal. And here's the best part.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
We've got two of our new partners that we've worked with for the last year preparing something amazing for you guys. In fact, we are going to be doing a launch later on this week. In fact, before we even get into this content at all or introduce our guests or anything, you guys should write this down. If you write down clickfunnelsdropshipping.com, that is the link.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
LinkedIn will give you $100 credit on your next campaign. So you can see it in action. Just go to linkedin.com slash clicks. That's linkedin.com slash c-l-i-c-k-s. Terms and conditions apply. Only on LinkedIn Ads.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And their targeting options are unreal. Bis zum nächsten Mal. Here's the best part. LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash c-l-i-c-k-s. Terms and conditions apply. Only on LinkedIn ads. Step number two. You have to become okay with the worst case scenario.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich sehe so viele Leute, die sich in Angst befinden, weil sie Angst vor dem schlimmsten Fall haben. Die Geschichte dahinter ist, ich erinnere mich, ich habe einen Freund, sein Name ist Chad Woldner, er ist Chiropractor. Ich habe ihn schon seit über einer Dekade kennengelernt und er ist ein toller Chiropractor.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Er kam aus der Chiropractic College, er arbeitete mit jemandem für eine Weile und er wollte seine eigene Firma starten. Er startete seine eigene Firma, er hat sie geöffnet, er hat die Tür und das Büro gekauft und er hat viel Geld gebraucht, um diese Praxis zu bauen und er hat versucht, sie zu eröffnen und es ging nicht wirklich gut. Er hat versucht, verschiedene Dinge zu markieren.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Er hat es versucht. Er hat Ads gesucht. All diese Sachen. Und er hat sich immer wieder gestruggelt und gestruggelt und gestruggelt. Und wir wurden Freunde in dieser Zeit. Wir mussten uns kennenlernen. Wir haben ein bisschen über Business gesprochen. Und dann habe ich einen Tag den Anruf bekommen. Es war wahrscheinlich 10 Uhr am Abend. Vielleicht 11 Uhr am Abend. Und er hat mich angerufen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Er war in Tränen. Er hat gesagt, hey. Ich habe alles versucht. Er meinte, wir werden in Bankruptie gehen. Ich kann die Karten nicht bezahlen. Niemand kommt rein. Er meinte, du bist der beste Marketingleiter der Welt. Du bist mein Freund. Kannst du einfach kommen? Er meinte, erzähl mir, was du tun würdest, wenn du in dieser Situation wärst. Und ich meinte, oh Mann. Kein Stress.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich war ein bisschen nervös. Ja, ich würde es lieben. Also gingen wir in sein Büro. Ich glaube es war um 10.30 Uhr oder 11.00 Uhr. Ich dachte, er wartet auf mich und wartet auf eine Magie. Oh, hier ist der Geheimtipp. Hier ist das Geheimtipp. Ich fragte ihn Fragen und so weiter. Und ich bemerkte, dass er so stark mit Angst verletzt war. So stark, dass er nicht weitergehen konnte.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Hier sind die Schritt-zu-Stepp-Möglichkeiten, um Dinge zu tun. Und ich denke, einige Leute haben viel Erfolg und viele nicht. Und ich verstehe es nicht und es frustriert mich. Und ich erinnere mich an Tony, der lacht und sagt, das Problem, Russell, ist, dass du denkst, dass Erfolg die Taktiken betrifft. Ich sage, ist das nicht so? Er sagt, nein, nein.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Nach 15-20 Minuten habe ich gemerkt, dass ich ihm keine Geheimdienste geben kann. Was ich ihm geben kann, ist, dass er okay mit dem Worst-Case-Szenario werden muss. Ich sagte ihm, dass ich das Gleiche hatte. Bis ich okay war mit dem Worst-Case-Szenario, konnte ich nicht weitergehen. Ich sagte, was ist das Worst-Case-Szenario? Lass uns sagen, dass das Ganze zerstört wird und das Geschäft verliert.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Was ist das Worst-Case-Szenario? Worst-Case-Szenario, ich gehe verkauft. Ich sagte, schreib das runter, du gehst verkauft. I was like, hey, what does that mean? Like, what's the word? Like, if you go bankrupt, like, what's so bad about that? He's like, well, if I go bankrupt, then, you know, my, I don't know, I can't remember, my in-laws will think less of me. Okay, write that down, in-laws.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Like, if I go bankrupt, I'll lose my house. Like, write that down, you'll lose your house. And I'm gonna, you have to go and like, I'll have to move to a different area of town, maybe a different city, you have to move. And then your kids won't go to the school they're going to. Your kids won't go to school. And like, we listed out every single one of the worst case scenarios.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
If you go bankrupt, what's the worst case scenario? And we sat down, I had this whole list of everything. I said, okay, now we gotta go through these things. Number one, you go bankrupt, Ich meine, oder wenn Nummer 1 Bankrupt ist. Wenn Nummer 1 Bankrupt ist, wer kümmert sich? Die founding fathers of our country gave us the bankruptcy laws so that entrepreneurs would have the ability to risk.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Like most successful entrepreneurs I know have gone through bankruptcy at least once, a couple of multiple times before they became, before they had success. So worst case scenario, you're like all the other great entrepreneurs of all time and you went bankrupt. Und ich so, bist du okay damit? Könntest du überleben? Und er sagt, okay, ich kann das. Und dann kommt das nächste.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Okay, das nächste ist, du wirst dein Haus verlieren. Und ich so, wer kümmert sich? Dein Haus ist großartig, aber es gibt bessere Häuser. Du verlierst ein Haus, okay, du verlierst ein Haus, okay. Dann gingen die Nachbarn durch. Und dann gingen sie durch jedes einzelne Ding. Als wir fertig waren, war ich so, okay, also, Worst-Case-Szenario, all diese Dinge.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Bist du okay mit diesen Worst-Case-Szenarien? He's like, actually, yeah, I guess, worst case, like, I could deal with all those things. I'm like, okay, now, like, now you look at the worst case scenario, now you gotta run forward as fast as you can, right?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Like, I took, like, again, most people are so scared of the worst case scenario that they can't move, like, the fear is just tight, like, grab them, they can't move. And it was interesting, because, um, Danach war es cool, weil er dann begonnen hat zu rennen und er hat seine eigene Praxis gespürt. Es war kein Marketing-Geheimnis.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich habe ihm geholfen, Angst zu überwinden, um okay mit dem Worst-Case-Szenario zu sein. Ich denke, viele Leute, es ist wie, du weißt den Worst-Case-Szenario, aber du versuchst, dich positiv zu denken. Du blockierst es aus, damit es nicht rauskommt. Es ist wie... Stattdessen musst du stoppen und direkt darauf achten. Schau es dir in die Augen an.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Schau diese Angst, diese Worst-Case-Szenarien in die Augen an. Schau jede Sache an. Liste sie aus. Schreib ein Stück Papier. Jede Sache. Und dann wirst du okay damit. Worst-Case-Szenarien. Ich bekomme das. Ich bekomme das. Ich bekomme das. Okay, ich bin okay damit. Ich bin okay damit. Du gehst durch alle Worst-Case-Szenarien und sagst, okay, ich kann damit umgehen. Jetzt bist du frei.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Jetzt kannst du vorwärts gehen. Okay? Ein weiteres gutes Beispiel. Wenn ihr gesehen habt, der dritte Batman. Einer der Banes in dem Film. Es gibt eine wirklich coole Geschichte. Ich spreche von Batman-Nerds. Ich spreche von Batman, wie Bane ihn zurückbringt und ihn in diese Piste zieht, wo nur einer von ihnen von der Piste rausgeflogen ist.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Wenn du dich erinnerst, musst du auf diese Piste hochklappen, um aus der Piste rauszukommen. Aber jeder, der versucht, fällt. Und sie fallen bis sie tot sind. Und sie fallen und sie brechen ihre... Niemand hat es je gemacht, außer nur einer von ihnen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Er sagt, Erfolg ist 10% taktisch und 90% psychologisch. Es sind die Dinge, die zwischen deinen Ohren und deinem Gehirn passieren. Und wenn du, wie ehrgeizig du bist, wenn du bereit bist, diese Dinge zu tun, wenn du zu Angst hast, all diese Dinge. Die meisten Menschen kämpfen mit der Psychologie, nicht mit den Taktiken.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Batman versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht und versucht
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And so he decides, he takes the rope off and he goes last time, he jumps and he actually makes it, right? And what happens is like that thing, the worst case scenario, that thing holding him back, right? The rope that was there to protect him, kept him from leaping as hard as he needed to go. When he didn't have that rope and he had to go 100%, right? Because there's no other options.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Then he succeeded and got out of the pit, okay? The same thing is true with us. Like we have to like cut the rope, look back. Worst case scenario, I'm okay with that and now we can go forward. Okay. So, step number two to really smash fear is you got to become okay with the worst case scenario. And this is hard. A lot of times it's looking at those things like, man, that would suck.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
That would be horrible. Okay. But if it happens, I'm going to be okay with that, right? You got to become okay with the worst case scenario. Okay. All right. So, that's number two. Nummer drei. Nummer drei. Und ich habe eigentlich gehört, dass Shawn Stevenson, ein Freund, der ich hatte, der ein paar Jahre hervorgehoben ist. Er war ein Redner und er sprach in großen Events.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und er sprach tatsächlich in der zweiten ever Funnel Hacking Live. Sie nannten ihn den drei Fuß Giant. Er ist dieser kleine Junge. Er ist großartig. Ich vermisse Shawn. Er war einer der coolsten Leute jemals. Aber anyway, er war, er war, er hat einen Kurs auf öffentliches Reden gemacht. Er ist ein großartiger Redner. Und ich erinnere mich darauf zu hören.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Es ist lustig, weil es mich zuerst bedroht hat. Denn ich spreche immer auf der Bühne. Ich habe immer noch Angst. Und er sagte etwas in seiner Präsentation. Er sagte, wenn du Angst hast, wenn du sprichst, ist das Problem, dass du dich auf dich fokussierst und nicht auf sie. Er sagte, wenn du dich auf dein Publikum fokussierst, wirst du nicht gefreut.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Wenn du dich auf dich fokussierst, hast du Angst. Wenn du denkst, dass du Angst hast, weil du denkst, dass du Angst hast, weil du denkst, dass du Angst hast, weil du denkst, dass du Angst hast, weil du denkst, dass du Angst hast, weil du denkst, dass du Angst hast, And I remember again, I hated that. I did not want to believe him because I was just like, no, I still get scared.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Er sagte, du bist einer der Besten im Welt, der Taktiken gibt, aber die Probleme, die die Leute befinden, sind die Psychologie. Und ich erinnere mich darauf, dass ich gesagt habe, willst du an meinem nächsten Funnel Hacking Live Event sprechen und die Psychologie helfen? Und glücklich gesagt, ja. Und er hat jetzt, glaube ich, vier unserer Funnel Hacking Live Events gesprochen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I'm focusing on serving them. But I didn't realize it for a couple of years how right he was. When I shifted from like, I want to give a really good presentation so that I look good so people talk about me to like, all right, these are my people. This is who I'm called to serve. How do I get through them? How do I help them? How do I serve them? What are the things I'm going to get?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I'm so focused on them understanding and getting the thing I need to get from them. When I shifted the focus to that, Die Angst, die Angst wurde erhöht und es hat alles verändert. Also verstehen, dass wenn du diese Angst immer noch fühlst, ist es, weil du dich zu viel über dich interessierst. In Wahrheit ist es einer der schlimmsten Fälle. Ich werde mich dumm fühlen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich werde meinen Status erhöhen. All diese Sachen. Versus schiefen zu sagen, okay, ich baue ein Geschäft. Ich spreche. Ich mache, was ich tun möchte. Es geht um sie. Es geht um die Leute, die ich serviere. Und wenn du dich darauf konzentrierst und Leute von dir schiebst, geht es weg. Denk daran, wenn du...
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Listen to all the stuff in your head that's going crazy when you're trying to do something, right? All of the chatter in your brain. If you actually stop and start writing out what you're doing, like, what's the chatter? It's usually like, what if I look stupid? What if I trip? What if I, whatever. What if my words don't come out right? What if I talk too fast? What if I stumble?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
What if I, blah, blah, blah. You know, it's like those things that's causing this fear and anxiety versus like, Ich bin hier. Ich bin ein Geist für Gott. Ich soll sprechen und einige dieser Leute teilen. Ich fokussiere mich einfach auf sie und die richtigen Dinge werden aufstehen. Und wenn ich mich verletze, dann mache ich diese Veränderung. Es ist verrückt.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und wenn du also Angst hast, dann fokussiere dich mehr auf die Menschen, die du servierst, als auf dich selbst. Und der Angst wird auslösen. Okay, jetzt Nummer vier. This one's gonna be a little hard for some of you guys. Sometimes you gotta do it scared. Sometimes you gotta do it through fear, okay? That feeling's gonna be there, right? It's gonna keep showing, it's gonna keep popping up.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Sometimes you gotta do it scared. And it's hard. The key to this though is like practice. Practicing and practicing and practicing. I think about this like... Es ist lustig, dass Anni gesagt hat, dass ich keine Emygdala habe. Sie sagt, du hast keine Emygdala. Wie kannst du das machen? Du hast keine Angst. Ich habe Angst. Aber die Realität ist, ich bin so oft in die Angst eingegangen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich bin so oft in den Feuer eingegangen. Ich bin okay damit. Ich denke an mich selbst. Ich war ein Wrestler. Ich war ein Wrestler in der High School und College. Ich war ein Städte-Champion in der High School. Ich war ein All-Amerikaner in der High School. Ich habe die Top 10 in der College gewählt. Wenn du dir das anschaust,
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und der letzte Funnel Hacking Live wird bald kommen, Funnel Hacking Live 10. Und Tony macht einen drei- oder vierstündigen Keynote. Ich hoffe, es hat euch gefallen. Angst. Wie viele von euch haben Angst gerade? Angst vor Erfolg, Angst vor Verlust, Angst vor allem. Angst ist so ein großes Ding, richtig? Ich weiß nicht, es macht mich lachen. Viele von euch kennen Andy Grace.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Jeden Jahr, während der Saison habe ich 40, 45 Spiele, während der Off-Saison habe ich 100 Spiele. Ich habe etwa 150 Spiele pro Jahr für eine Dekade. Das sind etwa 1.500 Spiele vor jedem Spiel. So viel Angst, so viel... Insgesamt, jeden Tag. Besonders wenn du gute Jungs spielst. Du siehst, dass beide Jungs sich wärmen. Wir stören uns einander. Wir versuchen uns einander zu stören.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Wir versuchen uns anzupassen. Wir versuchen, die Person zu enttäuschen. Sie schütteln ihre Hände und versuchen sich zu enttäuschen. Die ganze Zeit hatte ich so viel Angst und Angst. Ich erinnere mich an den Match. Ich bin so krank in meinem Stomach. Ich warme mich. Ich strecke mich. Ich schaue auf den anderen Mann. Es ist wie die ganze Sache.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Aber sobald sie deinen Namen gesagt haben, Russell Brunson, du bist Match Nummer zwei. Und dann kommt der Match. Und Frank wird fertig. Wie? Like, you had to walk out. You didn't have an option. Right? Like, the guy gets pinned, the match enemy gets over, and also my name pops up on the screens. It's like, I have to go. So in wrestling, I'm taking my, you know, I'm singling underneath my sweats.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I take my shirt off, take my sweatpants off, and I walk out there, and I shake hands, and the whistle blows, and you go. There's no, there's no, like, waiting, and, you know, it's like, you have to go. I think about this, I don't know if you guys do Clip Jumping.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I used to do a lot more of it, until, wow, last time, we were at Pirate's Cove for my Atlas Group, and I jumped off a 40-foot thing and smacked my ear, and I couldn't hear it. Anyway, I had all sorts of weird things. So I probably don't cliff jump now very much. But when I would cliff jump, so I found like in Pirate's Cove, if you haven't been there before, it's one of the best places.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
But there's this big pirate house. It's insane. And in the middle, there's this big, huge pool at the bottom. And then and then there's this. Ja, genau. Und dann stehst du da und der Wind fliegt und es fliegt zurück und zurück und zurück. Du siehst diesen riesigen Pool mit Wasser, aber der Pool scheint so klein zu sein.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Wenn ich springe und der Wind ein bisschen fliegt, werde ich in die Steine schlagen. Das ist das Schreckliche. Und was ich fand, wenn ich da stehe, je länger ich da stehe, desto schwieriger war es. Es ist so, oh mein Gott, ich werde sterben. Ich kann das, ich kann das. Ich bin so nervös, ich bin so erschrocken. Und ich hatte Zeit, dass ich da sitze für 10, 15, 20 Minuten.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich konnte nicht gehen, weil es war so viel Angst, so viel Angst. Es war so, ah, richtig? Was ich fand, war, wenn ich klipfen gehen würde, konnte ich es nicht denken. Also gehe ich, klicke, klicke, klicke, klicke, klicke, klicke, klicke, klicke. Je länger ich da saß, um darüber nachzudenken, desto schwieriger war es, es zu machen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Das Wrestling war schön, ich hatte keine Zeit, darüber nachzudenken. Sobald es poppt, wie Russell Brunson, du bist auf, ich musste gehen. Es gibt keinen Weg, ich kann nicht einfach in der Mitte warten und sagen, oh, ich bin nervös, oh, ich bin nervös, ich bin nervös. Aber beim Cliffjumpen kann ich da sitzen, nervös zu sein, für eine lange Zeit, richtig?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Das Eisbathen, wie viele Leute haben Eisbathen? Das Eisbathen ist eines der schlimmsten Dinge im Weltraum und eines der besten Dinge im Weltraum gleichzeitig, richtig? Es ist so, ich weiß nicht über dich, aber es tut weh. Every single time. And so when I pull the top of my ice mat off, I take my shirt off and get down to my whatever.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
If I hesitate for 10 seconds, then I'm hesitating for 10 minutes. But as soon as I take my shirt off, pants come off, I got my tighties on or whatever, and then I have to go immediately in. And if I do that, then I'm fine. But it's like, if I hesitate for 10 seconds, it's over. And so for jumping off a cliff, I can't hesitate. Ice baths, I cannot hesitate. Also, I started doing peptides this year.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Have you guys done peptides? If you haven't, peptides are amazing. There's so many cool use cases, but I'm taking peptides for two or three things. The only problem with peptides is the peptide, you have to give yourself a shot. Okay. Okay. Okay. Okay.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Okay, so tomorrow I go down there, same thing, I'm waiting, I'm waiting, I'm waiting, you know, 5 minutes, 10 minutes, 25 minutes, and my wife's like mocking me. She's like, Russell, you're such a wuss. She grabs her, boom, shoots it in 2 seconds, she's done. And so for me, I was like, okay, I gotta do the scared. I just gotta do it.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
The longer I wait, the longer, you know, the more painful it's gonna be. Und so habe ich über Clip-Jumping gedacht. Wenn ich da aufstehe, muss ich einfach aufstehen. Ich spatte, sobald ich es kann, stehe ich direkt rein, richtig? Das selbe gilt für mich. Also für mich sind es jetzt die Peptide.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich fülle die Zitrone auf, ich schalte sie um, ich lege den Alkohol-Wafer in deinen Mund und dann, boom, ich fülle es sofort. Ich denke nicht. Und wenn ich nicht denke, gibt es keine Chance, dass die Angst aufsteht. Okay? Und manchmal musst du es einfach machen, du musst es einfach machen. Verstehe nicht zu denken und zu schämen und all diese Sachen, richtig?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und das sind die Dinge, die ich mit euch teilen wollte. Es gibt noch viele mehr Dinge, um Angst zu überwinden, aber für mich sind das die Dinge, die am meisten bedeutet haben. Okay, also Nummer eins. Verstehe, dass Angst und Erwartung die gleichen Gefühle sind, nicht psychologisch, aber innerhalb deines Körpers, chemisch innerhalb deines Körpers. Es ist genau das gleiche, was passiert.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und du musst gut dran sein, den richtigen Sinn zu verbinden. Veränderung der Bedeutung von Angst zu Veränderung von Aufregung. Das ist ein riesiges, einfaches Ding, das du tun kannst. Nummer zwei, du musst okay mit dem Worst-Case-Szenario werden. Schau, wieder einmal, eine Liste der Worst-Case-Szenarien. Wenn du verlierst, wie sieht das aus?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Schau an all diese und gehe Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie nach Linie
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Nummer drei, verstehe, dass Angst immer kommt, wenn du dich konzentrierst auf dich, dich, dich, dich, richtig? Und in deinem Business, in deinem Leben, wenn du dich konzentrierst auf, wem du servierst, wirst du das Angst nehmen und es wird die Druck aufnehmen, wenn du dich konzentrierst auf sie und nicht auf dich. Und Nummer vier, manchmal musst du es schrecklich machen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Du musst da rausgehen und einfach auf den Berg springen, in den Eisberg springen, dir den Schuss geben, nimm das Ding, mach es, just don't sit there thinking about it, thinking about it, worrying about it, right? You just gotta jump. Und es wird unglücklich sein, aber es ist das Ding, es ist das Geheimnis, es ist das Ding, das dich erfolgreich machen kann. Also, das sind die vier Dinge.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Sie ist jemand in meinem inneren Kreis, in meiner Atlas-Gruppe. Sie hilft Menschen mit Alkoholabhängigkeit zu überwachen. Wir hatten diese Konversation einmal. Sie sagte, Russell, ich bin überzeugt, dass du keine Amygdala hast. Habe ich das richtig gesagt? Ich habe keine Amygdala. Ich dachte mir, was ist das? Sie meinte, das ist eine Teil deines Gehirns, der dir Angst macht.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Es gibt vier Wege, um Angst zu überwinden, die ich denke, hilfreich sind. Das sind die vier Kern-Dinge, die ich tue. Wiederum, wir werden wahrscheinlich den zweiten Teil der Angst-Episode in der Zukunft machen, aber das sind die Kern-Dinge. Es kam alles wieder von mir, wenn ich das Buch Angst lesen konnte, von Dr. Frank Crane, ich glaube, das wurde 2019 veröffentlicht. 1921.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Also, ich glaube, dass alles Beste von den 1900ern bis 1920er Jahren passiert ist. Das ist die Ära, die ich am liebsten schreibe. Aber nur ein paar Dinge noch. Es sagt, bis du die Fehlschmerzen aus deinem Herzen zerstörst, deine Emotionen, anstatt dir Kraft zu geben, und Pepp wird dir nur Scham und Verwirrung verursachen. Also, wir müssen die Fehlschmerzen aus unseren Herzen zerstören.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Es sagt, dieser Geist der Angst ist das Ding, das die Kuppe des Erfolges aus deinem Lippen knackt, nur wenn du trinken willst, richtig? Lass es nicht die Kuppe des Erfolges knacken. Geh einfach und trink es. Wiederum, warte nicht auf das Angst, du wirst deinen Schuss verpassen, richtig? Nimm einfach den Trink. Und dann ist das...
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Das ist, es bräuchte Seenau-Impotenz in der Kuppe, in deiner Kuppe von Leben, richtig? Das ist, wie schlecht es ist und sagt, du hast einen großen Kampf, um Angst zu bekämpfen. Mit dem gemacht, ist die Welt deiner. Dein eigenes wird zu dir kommen und die Sterne und ihre Kursen werden für dich kämpfen. Also, die Überwachung der Angst, ihr Jungs, ist die Schlüssel.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Weil, wie Tony Robbins initial gesagt hat, richtig? Wie, wie zehn Prozent von dem ist taktisch. Wie, ihr habt meine Bücher. Ich habe Dotcom-Geheimnisse, Experten-Geheimnisse, Traffic-Geheimnisse. Das ist All the tactics you need, right? It's the psychology. It's like getting rid of fear so you can do the thing is one of the big keys a lot of us are missing.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
So with that said, you guys, I want to hope you guys overcome fear. So I hope these four things help. Feel free to listen to this episode again to go through those things and start going through them, right? Figuring out how you can attach to different meanings. What's the worst case scenario? I got to become okay with that. How do I shift my fear focusing on me to focusing on them?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And then how do I just do it scared? How do I just jump off the cliff? Jump into the ice, whatever it takes for you just to do it. And when you overcome those things, it'll change everything for you. I hope you enjoyed this episode of the Russell Brunson Show. I almost said the Marketing Seeker Show. This is episode number two, all about fear. And I hope you guys enjoyed it.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
If you did, please share it with somebody else. If you have anyone you know in your life, it could be a family member, it could be friends, it could be something. Bis zum nächsten Mal. the podcast, the YouTube channel, all the other places where we send this stuff out to. I appreciate you guys for listening. I appreciate you being part of the show.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Sie meinte, du hast keine Angst, du gehst einfach alles machen. Und ich lachte. Und die Realität ist, dass ich Angst habe, aber ich mache alles trotzdem. Und ich fing an, darüber nachzudenken. Und ich dachte mir, was kann ich Leuten helfen, weil so viele Leute mit Angst kämpfen. In Wahrheit, ich bin gespannt, ob ihr gerade hört, wie viele von euch Angst haben. Das ist das Ding, das dich zurückhält.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I hope you enjoyed it and I will talk to you guys on the next episode. Thanks everybody.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Du weißt einfach, du willst das Ding machen, aber der Angst hält dich zurück und macht dich verrückt. Wenn das so ist, dann ist das, was dieses Show übergehen wird, eigentlich Angst. In fact, a lot of you guys know I collect old books. And I got this book in the mail on Friday. And I was going through, I got a whole stack of a lot of books. But I found a new author.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Again, I'm always looking for really cool authors in the personal development space. I love like the years like 1897 to like... Das ist das Fenster, das ich am liebsten mag. Das ist ein Autor namens Dr. Frank Crane. Wenn du die YouTube-Version schaust, kannst du sehen, hier ist eine Kopie des Buches. Ich habe zehn verschiedene Buchstaben von ihm. Und dieser sagte, Angst am Vordergrund.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Es hat dieses große Bild mit, ich weiß nicht, Blüten und einer verrückten Maske. Und so für, du weißt, es kam mir aus. Also ich habe immer gerne, dass ich durch all die Bücher brauche, um Ideen zu bekommen. Und die Intro dieses Buches war so cool. Also ich werde das teilen, weil das ist wahrscheinlich, wo einige von euch gerade sind. Also es heißt Angst von Dr. Frank Crane.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und das ist, was er gesagt hat. Oh, I love that. Imagine you got a cup of success you're about to drink. It says, Ja. You have one big battle, that is to conquer fear. That done, the world is yours. Your own will come to you and the stars and their courses will fight for you. What a cool introduction about fear. So, fear is the enemy. That's what we have to beat.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
That's what we have to figure out how to dominate. And so I want to talk about that during this episode because... Ich weiß nicht genau, warum, aber das sind einige der Gründe, einige der Lessons, die ich gelernt habe.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich habe vier von ihnen hier, die ich durchlaufen kann und hoffentlich helfen sie euch in eurer Reise, damit die Kuppe des Erfolgs nicht aus euren Lippen geknackt wird, wenn ihr zu viel Erfolg trinkt. Denn ich möchte, dass ihr erfolgreich seid in allen Bereichen eurer Leben, in eurer Firma, in eurer Familie, in eurer persönlichen Leben. Und das ist der Ziel und der Spielplan.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
So let's jump right in to ways to overcome fear. And this is not an exhaustive list. Maybe I'll do an episode two later with some other things. These are just the first four I want to talk about today that I thought were really impactful and important. All right. Nummer eins, seid ihr bereit für das? Ich möchte, dass ihr versteht, dass Angst und Aufregung gleich fühlen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Das erste Mal, als ich das wirklich verstanden habe, ihr wisst, dass ich Funnel Hacking Live mache. Es ist ein riesiges Event. Wir haben 5.000 Leute. Und für irgendeinen Grund, jedes Mal, wenn ich auf der Bühne rauskomme, habe ich so viel Angst und Angst. Ich schwebe, ich schäle, ich bin nervös. Mein Stomach ist wie in einem Knall. Es sind all diese Dinge, richtig?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und es ist lustig, die anderen Redner von Funnel Hacking Live kommen zurück und werden nervös. Und sie sind so, Russell, wann gehen die Nerven weg? Ich bin so, Ich weiß nicht. Das ist noch nie passiert. Ich habe das seit 20 Jahren gemacht. Ich werde immer noch nervös. Und ich erinnere mich, dass ich mit Leuten sprechen würde. Ich bin so nervös, ich bin so nervös. Ich hoffe, es geht gut.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und ich habe all diese Dinge. Und ich erinnere mich an einen Tag. Das war vor drei oder vier Jahren. Annie Grace war, wiederum, hier ist eine andere Annie-Konversation. Annie sprach auf der Bühne und sie sah mich auf der Bühne. Sie fragte mich, wie ich es mache. Ich sagte, ich bin nervös und entspannt. Und sie sagte, okay. Ich bin nervös, mein Stomach ist in Knöpfe. Und sie hat mich ausgedrückt.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Sie hat gesagt, ich möchte, dass du etwas verstehst. Sie hat gesagt, wenn du siehst, was in deinem Körper passiert, wenn du nervös bist, wenn du Angst hast und wenn du begeistert bist, ist es literally die gleiche chemische Reaktion in deinem Körper. Okay, the only difference between fear and excitement is the meaning you are attaching to it.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And she's like, instead of when you're going out and saying, I'm nervous, I'm so nervous, I'm scared, I'm nervous. Like this thing should just change it. Say, I'm excited, I'm excited, I'm excited. And I remember like, first I'm like, that's too simple. That's not going to work. You're crazy. But that day later on, I was about to go on stage again.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And again, all the butterflies and the nerves, I'm like, ah. Ich stoppte für einen Moment und dachte, ich bin aufgeregt, ich bin aufgeregt, ich bin aufgeregt, ich bin aufgeregt. Und was verrückt war, es fühlte sich wie Aufregung an. Und ich dachte, hm, ich bin so aufgeregt, ich bin so aufgeregt, ich bin so aufgeregt.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Aber es hat sich verändert, einfach durch das Verhalten des Gefühls im Kopf zu verändern, hat es die Erfahrung verändert. Dann war ich auf der Bühne und dachte, oh, ich hatte noch Angst, aber ich habe es zu Aufregung verändert. Und die Angst und Aufregung fühlten sich gleich an, richtig? Das war wirklich interessant. Es hat die Bedeutung verändert.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
This is the Russell Brunson Show. What's up everybody? This is Russell Brunson. Welcome back to the Russell Brunson Show. That's kind of repetitive now that I say it. We are in episode number two. And as I told you guys last time, we rebranded the show to the Russell Brunson Show. So I can talk about all the things I'm excited about.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Für mich ist es interessant, wenn ich in eine Situation gehe und ich den Schmerz fühle. Ich weiß nicht, wie dir der Schmerz fühlt. Aber für mich ist es wie ein Knall in meinem Stomach. Meine Hände starten zu schmerzen. Es ist wie ein kaltes Schmerzen. Oder ich bin kalt. Ich schäle fast manchmal, weil ich Schmerzen habe. Aber ich schmerze auch. Und ich hasse das Gefühl. And I just changed.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I'm like, I'm excited. I'm so excited. I'm so excited. I'm so excited. And it's crazy how just changing the meaning and reattaching the meaning will shift the entire experience for you. I remember going to Tony Robbins' Date with Destiny. And, you know, if you haven't been to Date with Destiny yet, it's amazing.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I went, man, it was probably 14 years ago now, because Colette, we just found out she was pregnant with our son Aiden. In fact, we hadn't told anybody yet when we were at Date with Destiny. And Aiden's now 14. So we're there at Date with Destiny. And Tony spricht darüber, wie wir die Bedeutung der Bedeutung werden müssen, die wir an Dingen verbinden.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und er spricht darüber, wie es in unseren Gehirnen passiert. Unser Gehirn sucht immer nach Bedeutung, richtig? Also, wenn etwas passiert, versucht man, eine Bedeutung zu verbinden. Also, in der Zukunft, wenn etwas passiert, dann zeigt sich die Bedeutung in der realen Zeit. Subconsciously, boom, es ist da, und die Bedeutung zeigt sich, richtig?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Also, wenn du auf der Straße gehst und jemand dich in den Mund puncht, richtig? Das erste Mal, wenn du dich in den Mund schlägst, weißt du nicht, was passiert. Dein Gehirn wird schnell eine Bedeutung dafür erzeugen. Also in der Zukunft, wenn du dich in den Mund schlägst, und auch wenn du dich in den Mund schlägst, schlägst dein Unterbewusstsein direkt dazu, dass das ein Kampf ist.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich habe diese Person angestrengt. Du kommst zurück und kannst mit ihnen instantan kombiniert sein, weil das Bedeutung da ist. Unterbewusstsein zeigt sich einfach, je nachdem, wann du es brauchst. Das Problem ist, dass die meisten der Zeit unsere Gehirne nicht immer das richtige Bedeutung verbindet, aber es beginnt immer so zu zeigen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And so what Tony talked about is like if somebody punches you, you have to stop for a second and like the first meaning is going to be negative. It's going to create a fight and a battle, right? Versus stopping and say, okay, someone punched me. What's the situation? Let me quickly attach a meaning, but let me figure out the situation before I attach a meaning to that thing, right?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And by shifting the meaning, it changes the experience, right? Maybe the person hits you because you were in the way and the fire was coming in there trying to get you out of the way, right? And if you stop for a second, it gives you a window to actually change the meaning. Now, punching is probably not the best example that...
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Eine der anderen Dinge, das war eine wirklich coole Übung, das war für mich eigentlich lebendig. Am selben Tag mit Destiny. Ich erinnere mich an Tony. Er wollte uns darüber nachdenken, eine Erfahrung, die wir letztens hatten, die für uns schwierig war. Ich erinnere mich immer noch, was die Erfahrung war. Meine Frau und ich hatten einen Argument am Morgen und wir waren beide am Tag mit Destiny.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Wir sitzen in verschiedenen Bereichen der Raum, weil du von deiner Schwester wegsteigen sollst. And so we're sitting there and they said, pick a situation that made you mad recently. So I was like, oh, I know exactly what it is. So they write that at the top of your pad of paper, right? It's like, then draw a big line down the middle.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
It's on the left-hand side, it's like, I want you to write every single meaning that you attach to that experience. And I was like, oh. Sie liebt mich nicht und so weiter. Ich habe all die verschiedenen Bedeutungen, die ich verwendet habe. Und es war lustig, weil es mir gut gefühlt hat.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And we're going to be rotating through marketing, selling, success, personal development, a whole bunch of fun things. And today we're going to be going deeper into some of the secrets of success. Some of you guys know we have a really cool platform called Secrets of Success. In fact, you should go to secretsofsuccess.com, go sign up for the newsletter.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich war so wütend über diese verschiedenen Dinge, dass die Bedeutungen, die ich verwendet habe, diese Situation, die ich vor dem Morgen durchgegangen habe. Und so hatte ich eine ganze Liste von ihnen. Und dann hat Tony gesagt, okay, jetzt was du tun willst, ist auf der anderen Seite dieser Linie, wenn du die Dinge schreibst, dann schreibst du das Gegenteil. Okay?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Also anstelle von, Colette liebt mich nicht, es ist wie, Mann, sie liebt mich so sehr, dass, was auch immer, richtig? Und dann habe ich die nächste, die nächste Begründung, und dann hat er gesagt, schreib das Gegenteil. Und so schreibe ich das Gegenteil von jedem einzelnen Ding. Und zuerst war ich so, das ist so dumm.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ich schreibe den ersten, den zweiten, und bei dem dritten hatte ich diesen Lichtblumenmoment, wo ich war wie, Oh mein Gott. Und ich erinnere mich, dass ich in Tränen zerbrochen bin. Und ich dachte mir, alle Bedeutungen, die ich an diese Situation eingetragen habe, die ich als wahr war, die ich subkontinuierlich gesehen hatte, waren wirklich wahr. Alle Dinge, alle Dinge stoppten plötzlich.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Es war so, dass keine dieser Bedeutungen wahr waren. Und ich sah das Gegenteil und dachte mir, das ist wahrscheinlich tatsächlich wahr. Like, Kletz ist erschrocken. Sie ist nervös. Sie hat Angst. Sie hat diese Dinge, richtig? Und es war das gleiche Gegenteil. Und das war für mich lebenswürdig. Und von Tony habe ich gelernt, dass man ein Meister der Bedeutung sein muss. Die richtigen Bedeutung.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Denn zwei verschiedene Dinge können passieren und die Bedeutung wird alles ändern. Ich erinnere mich an eine Geschichte, die er erzählt hat. Es gab zwei Leute, ich weiß nicht, ob es Date with Destiny oder UPW war. Ich erinnere mich nicht genau. Ich habe die Geschichte vermisst. Ich hoffe, dass der Grund dafür korrekt wird. Er sagte, es waren zwei Leute, die beide im UPW waren.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Und beide haben in Vietnam gearbeitet, glaube ich. Und beide hatten Freunde in Vietnam, die getötet und gestorben waren, während sie dort waren. Und sie hatten die Chance, sie, sie haben den Tod ihres, ihres, ähm, eines ihrer Freunde in Vietnam gesehen. Und er sagte, was verrückt war, ist, dass jetzt, das ist wie 30, 40 Jahre später.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Ähm, ein Mann war sehr erfolgreich, hatte viele, du weißt, wirklich positive Dinge passiert. Eine Person hatte eine wirklich schreckliche, wirklich hart, wirklich schlechte Leben. Und er interviewte beide von ihnen. Und er sagte, dass, ähm, Denken Sie an die beiden vor 40 Jahren. Beide hatten fast die gleiche Situation. Beide hielten einen Freund, wurden in Vietnam erschossen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Beide hielten ihren Freund, während sie in ihren Armen gestorben sind. Und einer von ihnen hat die Bedeutung verbunden, that I can't believe my friend died. People are so cruel. This is what human beings are like, right? And attach that meaning. Where the other friend said, man, I can't believe my friend died. Life is so short. I gotta make sure I live to the best of my abilities, right?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
But today I want to talk about just some of the things that I think are, I don't know, we don't talk enough about those. We talk so much about marketing and business and sales and how to go, you know, get the sale, how to write the script, how to do all sorts of stuff. A lot of times we don't talk about the things that are actually holding us back.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And so like, Same situation, different meaning.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
And now you look 40 years later, like how different those two experiences, like one person was, because they're like, man, life is short, I gotta make meaning, I gotta like have relationships, I could build this beautiful life because of that situation, where somebody else said, man, people are bad, people are cold, people are ruthless, had built a whole different thing, right?
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
So it's looking at these two completely different situations, all based on the meaning that was attached, okay? So if you're like, number one here is like, we have to become really good an den richtigen Bedeutung der Bedeutung. Wenn du also Angst hast, dann weißt du, dass das, was in deinem Körper passiert, die Chemien, das Gefühl, all diese Sachen sind gleich, mit Angst und Erwartung.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Das Einzige, was anders ist, ist die Bedeutung deiner Bedeutung. Das erste Ding ist, wie du die richtige Bedeutung zu etwas verbinden kannst. Wenn du die Bedeutung der Angst verbindest, wirst du furchtbar und es wird dich auf den Weg bringen. Wenn du die Bedeutung der Erwartung verbindest, wird es dich auf einen völlig anderen Weg bringen.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Also Schritt Nummer eins ist, die Bedeutung von Angst zu Erwartung zu verändern. Funnel-Hackern, lasst mich euch eine Geschichte erzählen, die mich noch ein wenig kringelt. Wir waren auf dem Weg nach einem riesigen Launch, die Funnels waren fertig, die Landingpages waren fest, die Kopie wurde eingeschaltet und alles war bereit zu rocken. Außer für eine Sache.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Wir suchten mehr Unterstützung, um den Launch zu beherrschen. Und wir dachten, kein Problem, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gedauert, um die richtige Person zu hirten. Wir haben Listungen auf alle typischen Sites gelegt, aber sie wurden unter einer Flut von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren. Vielen Dank.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
Bis zum nächsten Mal. Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com. That's Indeed.com.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I remember one of the first times I had a chance to hang out with Tony Robbins and, you know, Tony ist so ein Giver, er fragt immer Fragen. Ich weiß nicht genau, was er fragt, aber er fragt, wie unsere Leute es tun, wie er helfen kann und so weiter. Und ich sagte, es ist interessant. Ich finde es seltsam, weil ich jedem die gleichen Taktiken lehre.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
So what are you waiting for? Just go to Indeed.com right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. Alright, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.
The Russell Brunson Show
Fear: The Ghost Standing Between You and Success | #Success - Ep. 02
I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years and you start thinking, that person is wasting so much money targeting me for a product or service I will never use.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Hey everyone, this is Russell. Welcome back to the show. Today we've got a really fun Q&A episode for you guys today. As you guys know, inside of One Funnel Away, every week I do a Q&A with all those who are going through OFA. And the questions this week were just really good and fun. So we covered a lot of different topics from...
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Um, yeah, I'm trying to the best way to, you know, it's, it's, um, I think one thing that a lot of people do that complicates stuff is that they want to know the entire journey before they're willing to start, right? And it's interesting because if you think about spiritually, like God in any faith, doesn't matter which one, they always talk about faith, right? Like you have to have faith.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's like, we don't know the beginning from the end. All we know is we know the next step and God gives us that. And then we, it's like, and most of us like freak out, but what's the plan? What's the, it's just like, Have faith. Do you have faith in me? If so, just do the next step. Just the next step.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I see a lot of times people that come into my world is they'll go through and they'll go through, they'll read my entire book and then they'll go through the OFA training and then they'll go to Funnel Hacking Live and they go through all this stuff because they're waiting to understand it all before they're going to get started. And that's usually the problem because it's complicated.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It gets more complicated. And if you haven't built the first thing, then it's like you didn't do the things in place for... you know, to have something to, it's like people are trying to figure out marketing and copywriting for the inner products. Like, well, let's just focus on creating a product first and then, and then we'll solve that.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
But like, no, but I need to know how, and it's like, and so I think it really comes back to like, when you pick a mentor, it's like having faith and then they know the path and then they, okay, I have faith. Therefore, I'm just going to do the first thing they told me. And I look at like,
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And we've had a lot of super successful people come through our world, but one of my favorites were Brandon and Kalen Poland. And they came in, built Lady Boss, launched it, got the point, it was like 30 million bucks a year. And I remember they were speaking at Funnel Hacking Live and they told their story. They're like, yeah, we came in and we bought Russell's course.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And, um, and we just followed it and it did every, it told us everything to do. So after the event got done, all these people ran up to him. They're like, what was the course you bought? What was the course? Let me go buy that course. And they're like, it's the funnel hacks course. And, uh, they're like, Oh, I have that course.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then, uh, Brandon was like, it's like, so I was asking him like, well, did you go through like, well, yeah, I went through it all. But then, But I got done with it and then I didn't really know what to do. I was kind of overwhelmed. And Brad's like, you watched the whole course and you didn't have like, he's like, when we watch, this is what we did.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
He's like, we push play and we start playing. And as soon as Russell said, do something, we paused it and we stopped everything and we went and just did that thing. And then we came back and then we pushed play again. And then we paused it again and then go do that. And he's like, sometimes it would take us four or five days before we finished the task.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then we come back and sometimes, you know, we get done in 30 minutes, but like, he's like, we never knew the end. We just had faith in Russell. Therefore we just, again, Caleb was the one that came up with that hashtag, like do what Russell says. And people started to all use it. But it's like Stuart Russell said, just have faith in this. Just trust the process and just do the first step.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And don't do step two or think about step two or even look into because that's the problem. Then you get into that whole overwhelm and things like that. And so if nothing else, that's what I'd recommend. I mean honestly, I would go back to day one of OFA and then just do day one. And don't think about the traffic yet. Don't think about the reels. Don't think about the copyright. Just think about –
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
the day one and then do, you know what I mean? I think that's, I think that's the, the, the biggest thing. So, um, because yeah, there's a lot in this business and it compounds and it never ends. And like, even today, I mean, I've been doing this 25 years now and I, I still learn new things and more ideas and, and it's tough cause like I get excited.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I want to share them and everyone's like, ah, but, but, but it's like, You gotta look at like the path for you. It's like, here's the path. There's gonna be all these shiny objects and these ideas and things coming. It's like, I'm only gonna focus on the thing that I need right now, which is this piece, right? Like, okay, let's say you're an offer creation.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I'm only gonna focus on creating an offer. I'm not gonna listen to anything else. Shiny objects are coming. Russell's talking about this. A lot of people are live. I'm just gonna ignore everything unless it's related to the one piece I'm working on now. Then that piece is done. Okay, next step is now this.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay, now I'll listen to things about that, you know, and that's, it's like how you have to kind of segment and prioritize. Does that make sense? Does that help a little bit?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then just think like you'll get better at it. Like I look at my presentations from a year ago or five years ago or 10 years ago. I'm like, oh my gosh.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Do people know who you are, like your traffic? You said you had a faceless page or what's that look like right now?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, no worries. Thank you. I love your doodles.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Awesome. What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business, and lately I've been hooked. Seriously, the host, Andrea Marquez, takes you behind the scenes with real founders, people who don't just dip their toe in the water.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough in every single episode and
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
i'm sure you know what i mean isn't it a pain when you see the weirdest ads showing up in your feed ads for things you know you would never use in a million years and you start thinking that person is wasting so much money targeting me for a product or service i will never use and here's the thing those companies probably thought that they were marketing perfectly but they were wasting money because they didn't get their targeting right and that's why linkedin ads is such a game changer linkedin isn't your everyday social platform
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
This is where over 1 billion professionals, people who are already thinking about business, are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority. Literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Hey, Karen.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
uh someone who who wants to sell a course but does not want to be the face of the course like how do you do that talk about different ways to to get your headlines uh working converting if your pages aren't converting we talked about um some really cool ways to scale like a one-on-one coaching business to a group to a one-to-many to like you know um and a whole bunch of other cool things in between so that'd be fun to share this with you guys because you know obviously we have a
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And right now, do you have a clinic? Are you doing one-on-ones with people like that?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
$120.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah. I would say a couple of things. Number one, it's, it's, it's a belief that you have that's attracting those people because like my, my, my parents are like, you charge a hundred thousand dollars a day for coaching. I'm like, yeah, they're like, that's more people making a year. I'm like, well, some people, but some of them make a lot more than that. So they'll pay me that. And they're like,
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So it's an audience thing, but you attract the audience that you believe you're worthy of. And so that's part of it is you're attracting $120 an hour people, which is fine. You can help them. But also understand that the skills that you have is worth a lot to the right people, right? And so for me, it's tough. I'm the same way. I feel similar.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
If I was actually coming to your house and build a funnel, I'd be way more. I could guarantee your success if I could build your funnel for you. I'd fly out there, film it all. It would be amazing. I know 100% success rate like you have with your clients, right? But I can't do that because it's just hard over time. And so for me, I think about that with my business too.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's like, okay, the best thing I could do is this, but that's hard to do. What are other versions of it that I can make? Maybe it's not going to be the best, but it's going to help people at a different level, and then maybe it helps them get to the next level. So for me, that's why I wrote my books initially.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
The Dotcom Secrets book was like, because I used to do events teaching everything in Dotcom Secrets, and we charged $5,000 to $25,000 for these events, right? And all these people needed it, couldn't come. I'm like, ah.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
so i make a book and then people can't come cool here's the book read that and they'll give you the same frameworks right so it gave it gave to the people that made me feel good because i'm okay even if even if i can't you know i can't serve everybody that maybe can't afford at least they have something that they can go and if they do it then then they'll they'll be they'll be more qualified um but the second thing is um so i i'm friends a lot of hypnotherapists i love what you do in the profession and everything uh one of my uh old inner circle members was one and
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Um, he has like an app that has a bunch of hypnotherapy stuff. But then, um, what he started doing was like custom tracks. And so I think I paid him $8,000 and I just sent him like, here's all the things I'm struggling with. And then he just recorded a couple of custom tracks for me. Like a, like a, a nighttime one, a morning one, one I could listen to before, you know?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And, um, and then I have my listen over and like, and they're my own and they're awesome. And like, um, you know, it's like if I, if I was you, I look at the levels, okay, like All right. People that can't afford whatever. All right. We're going to have a hundred, $20, a hundred dollar a month thing where they have online recordings.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's not going to be as good, but like if they're dealing with stress, here's a stressor. You're doing anxiety. Here's an anxiety one here. And like, it's not, not as good as coming to you directly, but like, it's going to, it's going to hit a lot of the core things that they can, they can struggle with. Right.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then from there, you're like, okay, from these people, anyone who wants a custom track, I'll do a custom reading, a whole thing, and now, but it's gonna cost you five grand or eight grand or whatever that thing might be, right? And most people can't afford it, but there will always be a segment of people that can't afford it, right?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And so those people who can will upgrade that, and then you have custom tracking. It's like, now if you wanna work one-on-one with me, now you're positioning yourself differently where it's like, it's $100 a month to listen to me, you know, five grand for a customer's meeting. If you wanna work one-on-one with me, cool, it's $10,000 or 25, you know, whatever.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And that gives you the positioning now to not charge $120 an hour, but a lot more. Does that make sense?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So that's the way that, so the guy that reminds me is Joseph McClendon. You can look him up.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah. So Joseph, I basically, he had the intake form. I filled it out and he went and recorded them and then sent me the audios. And then Joseph also does it for people's coaching programs. So my friend, Natasha Hazlett,
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
uh she paid him to make a whole bunch of custom tracks for her audience who are entrepreneurs who struggle with whatever it's part of her part of her offer that is like you also get these these hypnosis tracks and jose mcclendon that changed my life you could listen to and i don't know what she paid to have him do that but you know again you could license that like you can go custom tracks for people's programs and things like that and there's a lot of really cool um things you can do with your skill set you know they're very very valuable yeah okay thank you
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. And with the rights you have, are you allowed to rebrand it, recustomize, all kinds of stuff? Usually all different rules and with the license.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I mean, if you've read Expert Secrets or seen The Perfect Webinar, that's the structure of it. But one thing you can do unique. Do you know Telman Knudsen?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
He's a hypnosis friend of mine, too. And I don't know if he still runs it, but like 10 years, maybe longer, 15 years ago. He did a webinar but he positioned it differently. He positioned it as like come in for a free hypnosis session. And so he registered. It was an auto webinar. He showed up and he was telling me. He was like, hey, I'm telling him and we're going to do the session for you.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then he has everyone on this auto webinar sit back and do the thing. And he did a hypnosis session for the webinar. It was like the coolest thing ever. But he's using the same structure. If you look at like the psychology of the perfect webinar, right, it's like – It's breaking false beliefs, which is similar to what you're doing in hypnosis, right? You are literally going down, rewriting.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So it's the same thing. And you can do it in a really cool way where it's like you show up with whatever phobia or problem or thing you're struggling with and then sit back, put on some music. I'm going to do this session. In the session, you can help break what's their internal false belief, external false belief, you know, about the thing and like help them overcome that.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then they come out of the hypnosis and it's like, all right, that's what we do. And then from there, it's a really easy transition. Like I have a special offer if you want – Oh, really?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah. Oh, wow.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Like obviously the perfect webinar is a framework, right? And you see the way I execute on it, which is like slides. That's how my brain works. But I have other friends who don't do slides. They just sit in the whiteboard and they do the whole thing. And they know the framework and they just doodle it, right? You do the same thing. It's just in the framework of – hypnosis, right?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
You're like, you're, it's the same thing. Like you gotta, I'd probably tell your origin story before the hypnosis, they have that, that build out and they never do sessions. Like, okay, what's the vehicle internal, external, but you're doing the hypnosis to help them break through those elements. And then they get experienced it with you. Like it's so experiential. Like I'm jealous.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Like it's a better, I think the webinars where somebody is experiencing something usually wait, like do so good. It's just hard in the marketing world to be like, let me experience, you know, my closest thing is like, let me do a demo of ClickFunnels that are kind of experiencing with me. Whereas you're like taking them through a session.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Like they're experiencing, they're like, you have people by end crying, having breakthroughs, all sorts of stuff. And it's like, do you want to keep doing this? Like, yeah, like give me more, you know, it's really powerful.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, but as far as like the sales letter, the messaging, can you call it something different, you know, things like that?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, because so most of your clients, are they coming in for anxiety or is it a whole bunch of things?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So I would do something like Webber, but I can't get a, like, coming for free, a free... a group hypnosis session to help you overcome whatever's causing you anxiety or stress in your life, right? And then I would start with like telling the origin story about how you became a therapist and how it helped you and then how you're able to help people overcome anxiety and stress. It's awesome.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And so I'm gonna show you guys how to overcome anxiety and stress through hypnosis. So there's your origin story, and then you put them in hypnosis, and then the first thing you're going to be doing is helping them overcome anxiety and stress. Because if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So you're actually doing that with them, and they overcome anxiety and stress, like boom, done.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
boom fell down right they have the result already yeah and then internal beliefs like what are the internal beliefs they have that this can keep them it's like hey work through those with them you know that like they could actually do this is going to work in the future you know whatever like boom and then external like this is good you know helping them and so it's just kind of taking them through hypnosis session knowing that like that's the the structure of the things you're trying to to do you know i mean yeah i still have to like
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
But I never... Think about the offer that was just like, cause they just experienced a free version. You're like, all right, when you sign up right now, I've got six more sessions to go deep with anxiety. And I've got three for depression. I've got five for, you know, whatever. And that's the offer they, cause they just experienced it once. Like I want to keep doing this. Right.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And it's like, cool. This is the offers for whatever to get those. Uh, and then you can, you know, then after one buys that and the upsell is like, Hey, if you want a custom track specifically for you, it's an extra $3,000, you know, or if you want to work one-on-one for me, you know,
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
For everyone listening, think about this. The perfect webinar is like a structure. It's like scaffolding. But the more you can weave your art into that scaffolding, the better it will do. So for you, it's like you've got such – your art will weave into that – your tapestry on the framework will work perfectly. You know what I mean? Yeah.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then it'll feel more like you, more authentic. You're not going to feel, you're not going to get stressed and overwhelmed because like you're doing what you love. Just knowing that these are the beats that the structure you take someone through to break the false beliefs and then give them a great experience and they'll be likely to buy.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
No worries. When you get it done, I want to see it. I want to be hypnotized by you. No pressure. And then look, again, I don't know if Telman still runs that webinar, but he did for years, but it was like a free hypnosis session or something. If you search for it, maybe you can find it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
But anyway, I remember I watched it back in the day and I was like, this is the coolest thing ever that I'm sitting here face to face with him and he's hypnotizing me. The last name of the person was- Knudsen, K-N-U-D-S-E-N, I think.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
K-N-U-D-S-E-N, S-O-N, something like that.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Knutson. Oh, my God. Yeah, Telman Knutson. Anyway.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Telman. T-E-L-L-M-A-N.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Go funnel hack him. See if you can find him.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, thank you. Great to talk. Great. Cool. Hey, everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts. And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a pre-built funnel, but for email replies.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center, and it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox that thinks like you. That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Notion.com slash Russell.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
funnel hackers let me tell you a story that still makes me cringe a little we were gearing up for a huge launch funnels were done landing pages were tight copy was dialed in everything was ready to rock except for one thing we were looking for more support people to be able to handle the launch and we figured no big deal we're going to find somebody quickly but that didn't happen we spent weeks trying to hire the right person we put listings on all the typical sites but they got buried under a flood of random applicants who weren't even remotely qualified and
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, that's fine. So what I do is I would take the product, but you've still got to make it your own, so there's a connection. So, like, you don't have to go teach it, but, like, I would have, like, a video. Someone comes and members there. It's like, hey, what's up? My name's Rebecca, and I love this course. I love it so much I bought rights to be able to, like, offer this to you.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. We'll be right back. To get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S. So what are you waiting for?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's the day of Tonys.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
This is what you're going to learn about. You know, and, like – And like that way there's a connection between the front and the back. Um, and then, and then the course is there. Like you don't have to read, film the course or anything. It's just, it's there, but there's a, there's the connection point, right? Cause people are buying based on you and your personality.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yep. Okay. And so there's going for entrepreneurs. Now, are you okay? So this page, are you pushing them from here to a webinar or going from here to order form or sales page? Where's the?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. What's the price point?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I like most of the sales page, but the top above the fold was the thing that this feels like a squeeze pagers getting opt-in versus like, like a sales page. You know what I mean? Like, I think we need above the fold. You need a video of you selling it. You know what I mean? Cause, cause it's missing that piece of like a video of you actually presenting it and selling it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, I would actually, if it was me, I would do a headline across the top, video down below, and then actually let me see. I think I have a better one to show you. How many split tests am I trying to beat my control? Because I think my control is always the best looking one.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Even if you're faceless, you can still be faceless. I had a friend who built a huge eight figure year business, um, with a fake pen name and he didn't show a video one, like, But there's still a character. There's still a person that they're connecting with, right?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
As I'm doing this, split testing stuff, One of the mistakes people do when they do split testing is they're trying to split test like five things at a time or all sorts of stuff. We only split test a couple things. Like we'll split test pricing sometimes if we're not quite sure. Split test headlines. Usually I don't think split test is really like above the fold or like pricing.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
We only split test one thing at a time. My team always looks back to test three things. They're like, oh, this one won. I'm like, you tested three things, but you don't actually know which one. Yeah, that makes sense. Which one was the winner, you know?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah. I would just test two different headlines typically initially.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So let me see. I'm going to take over. I'm going to show my desktop real quick, if that's cool. Sure. Are you able to see my screen?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. This is the old page. The video is not loading. But basically, if you look at mine, it's like there's a headline right here. And then there's the sales video usually, which is right here. And then there's like the call to action right below it. Like that would be the structure I would do. What's the URL of yours again? Goalsaccountability.com.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, because down below the fold, all this down here I think looks great. It's like the context before I get to seeing everything about the offer is what's missing because it's going directly from right here. I feel like retired, the goals, goals change, join. But I haven't been sold yet. I don't know the story, the backstory, the reason. All those kind of things is what I'm missing up front.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So whoever that character is, I don't know what your face's name or brand is, but whoever that character is needs to have the handoff inside, right? Because there's a sales message that comes inside the members area, and there's got to be a reason why, you know, this thing is there. And so I've done a bunch of things.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's just like putting in a smaller version of the perfect webinar in there. But like, that's, that's the piece that I think it's really missing. It's like just a video, like get any of my page, almost all my pages. There's a video above the fold doing the heavy lifting. And then down below is like, here's all the stuff you're getting. It's kind of focused more on the actual offer. Right.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
But it's always that video up above first. It's like pitch them the idea, the concept, why it's important, like why they should work with me, like that, that kind of part, you know?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah. Have you had a chance to go through the perfect webinar at all yet?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, if you notice, most of mine on sales page, they have this there. I mean, this one's two minutes. This one's, how long is this one? I was asleep. Yeah, three to five minutes is probably the right timeline. Okay, yeah.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Would that be a good way to approach it? Even if videos or even just different headlines, like Because for me, it's harder to make videos than it's headlines. So usually I make my best version of the video and then my team will split test headlines. But sometimes what I'll find is my video, one of the headlines will be the same hook that's in the video.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And they'll split test two or three and eventually come back like, oh, this headline is actually way better than the first one. And then I'll rerecord the video. Because I'd rather find out the right hook in a simpler way than me making five different videos. It's easier to test five different headlines and then from there be like, okay, that's the right hook.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Now let's go back and double down on making the video.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. All that. My initial above the fold, I try to have headline, video, button. And then under that, then we start going. Then all the rest of stuff. Yeah. It'll push things down a little bit. I think headline, video, and then, yeah, the button down below there.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
For example, John Schilder is one of my early public speaking coaches back in the day, and he's retired now. So I wanted people to buy his course, so I licensed it from him. And so in the sales message, it's like me telling like, this is awesome. This is why. John's like this trade. Blah, blah, blah. I tell it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah. Yeah. Similar, similar to this where the headlines big across the thing, normally like raises watch presentation. Usually there's a video, the video is not loading right here. And then there's my call to action down there. So like all that's, all that's above the fold for me. Okay. Um, yeah. And, and,
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And usually the goal of the headline is to get them to watch the video, you know what I mean? So thinking about it through that lens of just like, the headline's not gonna be selling. The headline's like, hey, do you wanna find out, you know, like, Companies in corporate America pay me $80,000 a year to help their team set these goals. Find out how you can get it now.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Watch this short video now to find out how to access this. Something like that. Or the unique goal setting method that X amount, X people paid me whatever for, now available to people just like, to people like you. Something like that. It gets them like, oh, what is this? Curiosity, and then they'll watch the video to actually find out. And then you're like, hey, my name's Tony.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I want to tell you a story. For the last 20 years, I've been blah, blah, blah, blah, blah, this kind of thing, and people playing this stuff. We got huge results. But my problem is I have all these people that aren't in corporations, they can't afford it, but they want this stuff. And so I wanted to create something really cool for you.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And so because I created this great program, in fact, let me talk about all the things. First thing you're going to get, and most of your copies are already in here, right? You're going to get proactive accountability, which is amazing. We're going to get group coaching sessions. You're going to get a one-on-one Kickstarter session with me, which is going to be awesome.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
We're going to go through the five agility things, unlimited support, private community site. So I'm pitching what's in the page down below, right? And all these kind of things I would go through on the video, right? These are the tools. This is the guarantee. Yeah, the rest of this page is beautiful. I love it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
One thing you can do, this is what one of my friends does this. He does emails for clients. And he's like, every time I try emails, they sound good. So he's like, because ChatGBT has got all my stuff. I get scraped everything I've ever done. So you can like literally go to ChatGBT and just be like – You could be like, Hey, I, um, let's see, I'm gonna be right now with you.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then in the membership side, there's a video of me like, all right, you guys, you're going to love this. This is John's stuff. It's the best. And I'm getting all excited and pre-frame it. But then the whole course is just John. So it's like there's that connection point where I'm telling the story about why I care about it. And then I get in the members area, and there's a story about me.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
My name is Tony and I, I need a three to five minute VSL script to sell my new membership site. You can see all of the benefits of joining the page. Um, Can you write it as if you were Russell Brunson and I just hired you? Please use his perfect webinar framework. It's crazy. I've become obsessed with this lately. Yeah. So you do that and they're like, it'll write you one that's pretty dang good.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And you go back like, here's my story about corporate America. Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy or write this as if you're whatever. And then like. Yeah, so here it is.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
What if I told you the next 30 days you could accomplish more than most people do all year, not by working harder, but by finally having someone holding you accountable every single step of the way?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Hey, my name's Tony, and just a few years ago, I was drowning in half-finished goals, abandoned morning routines, and a great few hundred journals that started strong and ended... This is actually really good. And it started strong and ended on day five. I didn't have motivation. I had accountability problems. And once I saw that, everything changed.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
That's why I created the Gold Accountability Method. Here's the secret framework. Secret number one. Secret number two. Like... There's that value. Isn't that awesome?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Anyway. Yeah, that's really cool. So you all have my permission to use ChatGPT to rewrite as if you're me, if that helps.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
The other thing I do all the time is I get, I should say, I take videos of people I like, I get transcribed, uploaded there. I'm like, I love the structures. Walk me through, what's the framework that they use? I was like, hey, rewrite a video of me. Here's my offer. I want to put this same framework that they just used in that video. And it's like, I'm like, sweet, I got a script to go.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's just insane. It's how fast we can get things done now.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I'm still valuable for a little bit longer until AI steals all of me.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
explaining why they should care about, you know? And so that's, that'd be the, the, the, the bridges. You got a gap in there. Does that make sense?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Jess, we have time for one more, I think.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Great question. Um, so what I would do is, uh, the new one funnel way, we just rolled out like a couple of weeks ago that the guys are early and you already have access to it. It's, it's great. It is the best, like beginning step-by-step. It goes through all the core things, get everything set up.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then obviously we have programs and stuff that they can go deeper on any of the parts, but it's like the best A to Z we have in 30 days. A hundred percent. Yeah. Yeah.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I'm not OFA.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
OFA, so as long as you have an active ClickFunnels account, you have access to OFA. It always stays in there. And any of our other programs, I'm not sure which ones you bought or invested in, but they, I mean, they should always be there.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
No worries. I have a ton of kids.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
When it's hard. I would find an accountability partner or a friend or someone to do it with. Yeah. You know, that's one of the bigger things, like having somebody else to hold you accountable. I had a, man, this is before we launched ClickFunnels, I had an accountability, I met him at an event and he was like, do you want to be my accountability partner? I'm like, sure, what does that mean?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
He's like, all right. And it was funny, he was like, get your checkbook out. I'm like, what? And so he's like, write me a check for $5,000 and I'm going to write you a check for $5,000. And so we gave each other these checks, and he's like, all right, we're going to do a call once a week where we get each other fired up and motivated. And then each week we said we're going to do it.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
No worries. Hope that helps. All right.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
This week I'm going to do this, I'm going to do this. And he's like, each week we come back. If I don't do the thing I told you I'm going to do, cash the check. And if you don't do the thing you told me to do, I'm going to cash your check. And so we had this on my desk for two years. I had a $5,000 check from this guy named Carl, and he had one of my things. And so each week we'd get together.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And it's like, did you do the thing? He's like, I got it done. I'm like, I got my done last night at midnight. Cause I kept doing that, but it made it fun. It made more of a game if someone else was in it with me, because you know, I mean, you know, entrepreneurship is there's peaks and valleys and all sorts of stuff. It's hard.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Um, but just having someone else in it with you helps a lot, you know?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So cool. Yeah. We'll keep going through it. We're all here to support you, the ClickFunnels community, all the people. And yeah, let us know what we can do along the way. Okay, I will. Thank you. Cool. Great to meet you, Susan. One last thing, Karen's asked how much did you charge for one-on-one. So I'll answer that real quick and then I got to bounce off for the day.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
But Karen, what I would do is I would just... So you've got your existing clients. I wouldn't change the existing people that you're working with, but like for new clients, I would just start incrementally. This is going to be a belief thing for you because what I think you should charge, what you're going to want to charge is not going to be the same thing and you're going to freak out.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So I would just like – I would try to like next time you quote a price, like double and see what happens.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then you're going to double it again and eventually you're going to get a spot where you're not selling sessions. You're selling packages, right? Because it's easier to sell. You get $5,000. You get a package. You get five calls. Plus you get the course.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Plus you get other – anytime you're selling one-on-one hours is when it's tough because it's – it's like if you sell a package that they get stuff that's not just the one-on-one time with you, then you can – but I think you should be selling one-on-one for –
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
you know, five, five to 10 grand eventually for a set of calls, a set of calls with external things that they, that are also getting for sure.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I mean, tens of thousands of listeners to this podcast every single day. And so, you know, you never know exactly what the thing is that everyone's looking for. So this episode's fun because there's probably 10 or so really unique, interesting ideas. And any one of these things could be a huge transformation, like pivot point inside your business.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
At least if you're, I mean, if you're doing things, you're doing custom sessions for, you know, if you're in the custom track for five grand, they won't want to watch the closer to 10, you know? So yeah.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
You have someone overcome something like that. Like it's definitely worth that. You get the right, the right customer in the right place. A hundred percent.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yeah, I'm glad we got slipped in there.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Awesome. Well, thanks for having fun today. Thanks, Jessie. It's good seeing you. I haven't seen Jessie for a little while, so it's fun hanging out with her as well. So she's always in the background serving you guys. If you knew how much Jessie's constantly, consistently doing for you guys, you'd be blown away. So it's great to see you a little bit.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Yep. All right. Thanks, everybody. I'm going to bounce, but I'm going to pass back over to Jessie.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. So who's your core audience? Are they...
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Do you have an existing audience or you buy an ad suit or how did you get people to show up for it?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Do you know what the conversion rate is on this page from your ads and stuff?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. All right. So look at the page. My number one thing that I feel where I see this is like, So unlock your divine purpose, heal your body, and honor God today without feeling overwhelmed by restrictive diets, long workouts, or crazy lifestyle changes. It doesn't feel specific enough for me to grab me to be like, oh, I've got to figure this out. You know what I mean?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Because unlock your divine purpose. So what would you say, what's the end result? Someone goes through this training, the end result of the thing that they're going to get, if it's a tangible thing, what would that be?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So I'm hoping that you'll get something of value of this from the Q&A show. If you want to be in the live Q&As, again, just join One Funnel Away. And the coolest thing is One Funnel Away is free when you're a ClickFunnels member. So if you go to OneFunnelAway.com, go sign up. And then come hang out with us. It'll be a lot of fun. So I appreciate you guys. Thanks for listening.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Your typical client, are they, did you say you're a functional health doctor? So what's the, what's the, I mean, I know it's the range, but is there a specialty you have or anything that's?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Okay. Okay, got it. See, first I didn't realize it was health. Even though you said, I want to do my purpose, heal your body, honor God, and then outfilling over and over again. Because then I was like, oh, it's the diet? Is it the long workouts? Crazy lifestyle? So I would be almost like calling out initially more so like... like, uh, like talking more to the pain.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So it's like, are you, do you feel like you have a calling, but your health is keeping you from having success, you know, or is keeping you from, from achieving the thing that you feel called by God to do? Um, So I know it's health and it's called, you know, but it's like, yeah, a lot of people make, yeah, I do feel that. Right.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
It's like, if so, I'm doing a live webinar this week that's going to be showing you guys exactly how to, um, how to overcome the health problems to unlock your whatever without diet, you know, the crazy lifestyle to something like that, where it's like, it's more calling out the pain that they're in. Okay. I mean, like there's people that move towards pleasure and people move away from pain and
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Um, but the majority of humans on this planet are moving away from pain. So they get right now, you're unlocking divine purpose is very much like moving towards pleasure. The problem is that most people don't live in that, especially if they're already in pain. Um, usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of your people are in pain.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So I'd be speaking more to that pain where they're at, um, and showing them the, like there's gonna be real relief from pain. Usually on a front end offer, when you bring someone in, um, even my business, like it's true, not just in health, but in all businesses, like usually my core messages are getting people out of pain because the masses have that.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And then someone buys from me and they move up my value ladder. The back end things now is usually where I'm moving people towards pleasure. So like for me, I look at like my, you know, our hiring coaching programs, Inner Circle, things like that. We're moving, we start messaging more towards pleasure because people are like, we've gotten them out of pain.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Whereas the front end products, we're normally focusing more on like Are you struggling in your job? Are you not happy? Those are things because the masses deal with that. And what's interesting, I remember I did this at an event one time. We had a couple thousand entrepreneurs in the room. I was talking about away from pleasure towards pain.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And hopefully your question gets answered during the Q and a show. Let's go. This is the Russell Brunson show.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I'm like, how many of you guys in this room make your decisions based on moving towards pleasure? And the majority of the audience's hands went up. And then I was like, this is interesting that you guys are all entrepreneurs and you make your decisions based on moving towards pleasure, right?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Like I'm guessing based on this is like you're very, Tony, I'm guessing you're very much like purpose-driven, legacy, divine purpose, like that's who you are. But I told the entrepreneur, I'm like, the problem is that 95% of the world does away from pain. So we by default sell to ourselves because that's what we would want, but our audience isn't there yet, right?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So we have to go back and like, okay, they're still in pain. eventually when they move my value ladder, then I can move them towards legacy and purpose and things like that. But right now they're just in so much pain. Like, how do we talk to that? Cause that's where the masses, that's where most people are stuck at. You know what I mean? Yeah. That makes a lot of sense.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Oh, yeah. That's my biggest problem too is I always write to myself. I'm like, no, no, no. For me, I always put myself – because I'm guessing – I don't know your backstory, but I'm guessing you became a functional doctor because there was probably something in your life. You experienced something. You had a result. You're like, this is awesome. I want to go down this path.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So it's going back to like – to that version of you. For me, I always go back to 12-year-old Rusty, who was my nickname when I was a little kid, who was trying to figure out how to make money. I was begging my parents to buy these different business opportunities for me. That's the person I'm speaking to when I'm writing, is 12-year-old Russell, 12-year-old me. That's who I always try to write to.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I think that if you make that shift here, that's what's going to grab the right people. And then I would also think about that same from the image. Because the image of you is great, but it's like... But it's like, what's the imagery that's going to... on the page that's, that's going to make them curious, but also like more so like it's speaking towards like getting out of pain.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
So I don't know if there's a picture of you with a client or picture of you doing something, you know, something that kind of shows that more so where it's like the, the picture and the headline are both are both pulling somebody in for like the, the end result of what they're trying to do. You know what I mean? Yeah. Gotcha.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Do I need to focus just on one area and just promote that or is it okay to – Not necessarily because like – I mean – because a lot of people don't know what that is until – in the training I think it's – in the webinar I'm sure it's great to do those things. But I don't think I would do it so much on the front end. Okay. Because people probably – I mean –
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
most people aren't problem aware enough to know that they have gut health issues. You know what I mean? Like, I didn't know until I started getting my blood test. I was like 10 years into like biohacking. I was like, Oh my gosh, I had no idea. I've got issues, you know? Um, somebody, they may have heard of it or whatever. Um, but the masses probably don't know.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
They just know that like, I feel like I'm called to do something bigger and I can't like, I'm, I'm stressed. I'm overly tired. Like I don't have energy. Like the, the words that would have gotten me back in the day was just like,
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
you know do you do you uh do you put all your energy into work and by the time you get home you got nothing left for your wife and kids right i'd be like oh yeah that's me because that was that was my pain point you know right and i know what it was and if someone told me it was gut health i'm like what are you talking about you know but if you but we have more time together in a presentation then you explain them like oh wow that actually is really interesting and no you know what i mean yeah so all right really cool that's awesome you
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
You may even try doing a survey to your audience and to your list and just even asking them, what's the number one reason why... Try to get their words like what it is. You just heard my words. It would have been like that. I'm an entrepreneur. I'm aggressive. I have all my energy at office. By the time I get home at the end of the day, I've got no energy and I just feel like I have nothing left.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
Should we start out with Rebecca's question? I know I heard the question. Do you want to restate it for those who just jumped in and then have some fun with it?
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
My wife and kids are the most important part.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
that'd be my language but i'd almost like try to figure out a way to interview some of your audience to get something just to hear the way they say it right that's how that's how most of my best ideas come from or headlines is like i hear some of my audience say something i'm like oh that's what's going on there that's like okay let me grab that and plug it in you know gotcha gotcha that messaging awesome that's about it because like with the webinar it's just it's just the hook on the landing page that's that's all it is and so i would even test three or four you know click phones you can set split test release except same page with three or four different headlines and just
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
And just keep trying until you find the winner that gets the most and then double down on that.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
They're doing good. I've got all my functional medicine stuff. I'm squeezing my ball, my rubber balls to keep blood flow in my arms. I did acupuncture yesterday. I did PT yesterday and I ice bathed just my arms yesterday and peptides. I'm doing it. Yeah. I'm recording all the stuff you're doing. I love it. But yeah, I can almost, I can almost extend my arms all the way.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
I'm getting, I'm feeling fast though.
The Russell Brunson Show
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
All right. Did all you guys get something cool from that? Hopefully I want to go deep box. Like, like, yes, it's true for Tony, but it's true for all of us. Like there's all those things. It's like universal that most people miss because we're always speaking to ourselves versus like us five years ago when we were in pain, who we're trying to serve, you know?
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
NordVPN has over 7,100 servers in 118 countries. So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers, don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
That's nordvpn.com slash r-u-s-s-e-l-l. Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Are there any other things that those of us who want to step into that and become the radical or the male white horse, like any other things specifically you'd recommend people thinking about or doing as they're trying to step into that?
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
I saw an ad the other day you loved. It's for this book that's coming out. It's like a mind control persuasion book. And the ad was basically, it was two Amazon reviews. One was five stars. Like, this is the greatest book I've ever read on mind control. And the second one was, this book should be banned and burned. And the headline was, both of these are right.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And it's like, I keep seeing that ad running around. I'm like, man, it's such a good ad.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Mm-hmm.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type, but guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. What's up, everybody? This is Russell Brunson.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Well, I think we're at the end of the session, and that was amazing. Should we all give Dan a huge round of applause? Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And this is the exciting conclusion of our series with Dan Kennedy. And if you guys, again, if you don't know, Dan Kennedy was my first mentor. He's how I learned marketing and sales was originally all from Dan. And I'm so honored to have him at this year's Funnel Hacking Live. We had a whole VIP day with him. And I've been sharing with you guys my two-hour interview with him on stage.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And what's cool is like, I don't talk a lot. I ask a question, I sit back and let Dan do the delivery. And hopefully you got a lot from this interview so far. Again, we're on part number four right now. And in today's episode, we're going to wrap up the final installment of the interview.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Dan and I are going to deep dive into sales and marketing, the formulas behind market disruption, radical positioning, how to attract massive attention, whether positive or negative, and how to dominate your industry. And it's going to be a lot of fun. So I hope you guys enjoy this episode.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
If you haven't plugged into Dan Kennedy's world yet, if you go to nobsletter.com, you can go get a free subscription to his print newsletter. It's worth its weight in gold. It's like literally getting Dan Kennedy to fly to your house once a month and teach you
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
the best thing that he's got that month uh he's been publishing this new letter for 40 plus years i've been a subscriber now for almost 20 and if you are just getting started now is the time to go to nobsletter.com and become a subscriber that way you can learn from the man himself mr dan kennedy with that said we're gonna jump into the exciting conclusion of part number four of the day with dan from funnel hacking live 10 i hope you guys enjoy this and then next week we'll get back to our normal uh podcast programming appreciate you all and i hope you enjoy this episode with dan kennedy
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. All right, funnel hackers, let me ask you something. How much of your life is online? Think about it.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed. Your data, your passwords, your browsing habits, and even your business strategies could be at risk.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
That's why I use NordVPN. the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast. NordVPN is one of the fastest VPNs in the world, so there's no buffering, no lag, just seamless browsing whether I'm working, streaming, or traveling. And here's where it gets even better.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I always visualize that. Someone sitting there on the couch or on the toilet just scrolling fast. What's a hook that's strong enough they're going to be like, what is that?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Let me tell you a story that still makes me cringe little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in. Everything was ready to rock except for one thing. We were looking for more support people to be able to handle the launch. And we figured no big deal. We're going to find somebody quickly. But that didn't happen.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And depending when this comes out, do I talk about the limited edition? Because this is kind of a cool thing you're doing that may be relevant to people who are listening but may already be sold out.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time, and there's no monthly fee or contract. You just pay for results. Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S. So what are you waiting for? Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Ads for things you know you would never use in a million years, and you start thinking, that person is wasting so much money targeting me for a product or service I will never use. Indeed.com slash clicks. And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Here's the best part. LinkedIn will even give you a hundred dollars credit on your next campaign. So you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash C L I C K S terms and conditions apply only on LinkedIn ads.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I think what's interesting about it, too, is we've had a lot of videos we've done that have gone viral. You get a million views or whatever, but usually they're based on something or whatever. Those people don't turn into customers later.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Some of these videos didn't go as viral for us, but you know, we get 30, 40,000 views on it, but someone it's, it brings first off the right person watches the person who watches more likely, you know, like it's, it's like we do some of these funny ones or whatever, these different ones that do a lot of stuff, but they don't turn into money.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Whereas these are the ones that like someone consumes that consistently. Those are the ones that turn into customers and, and fans and all the other kinds of stuff. You know what I mean? Yeah.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. I'm excited. I've got somebody in the studio, in office today.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Anything else special about a limited edition?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
The word funnel's in it. I'm already sold. Let's go.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Let's do that right now. Where's the milk? Here, get some milk.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
The person who sees it, like my kids sometimes will see my videos and it's like my kids are being shown that one. But they're not being shown the, you know, like who's actually watching these doesn't really.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
But for anyone, where can they get this and see if the limited edition is even available? Yeah, just createdomcapture.com. Createdomcapture.com. Okay, with that said, let's jump into what I want to actually go deep on, which is the process. So first off...
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Okay. I want to talk about this from two different standpoints. The second one is like people who have, who are already paying for ads and transitioning. But first I want to talk about more of the beginners. A lot of people are on here. They're at the beginning of their journey. They're trying to create an offer. They're trying to create a funnel.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And a couple of things that I noticed that's interesting is a lot of people... they're, they know they're, I'm making this thing, I'm creating this offer. And so they don't want to talk about it because they want to wait until the offer is done. Then we reveal it to the world, right? So they spend way too long, usually six months or a year or two years trying to build this thing.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And then they're like, I want to share with the world. And they put it out there and there's no one, they have no following their audience. They have nothing. Right. And then, then they're like, what do I do? I'm like, well, you should have started building the audience when you first had the idea, not two years later. Uh, you can buy ads, like why can't afford ads? What should I do?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And so it's, it's weird thing. And I want it. I want to just reinforce this and get people's heads thinking about this. Like if you're a brand new beginner and you know, you're creating something or you want to create something like now's the time to start doing this. Right. And I remember, um, and this is probably, this is back in the Periscope days.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
This is, this is rewind seven or eight years ago. Um, but I was gonna live on Periscope every day and, and just, you know, putting the things out there. And I remember, um, one of my inner circle meetings, I just launched inner circle and they were asking like, how did I know what hooks to use? Right. Uh, like how do you know what hooks to use for your webinars and for your email?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
How do you know these things? And, and I was thinking about, I was like, well, I'm going live every single day, but not only that, I'm also recording podcasts every single day. Plus I'm, and I was like, I'm,
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
testing a ton of hooks right so i was thinking about my dad like when i walk in like in the morning i see my wife and like i try to share something with her you know i'm like oh and i like i'm testing material right so test it on her and see if she reacts and they come to the office and then like steve larson's the opposite steve or or dave or whoever and i like i tell them a story i'm just like testing material and then i record my podcast i'm testing it and then i have a periscope and i would test it and then like and so i'd be testing all these different things i'm looking like what's
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Um, I would love for you to tell a story, um, even before the Mexico, like where you kind of started creating this stuff before, you know, the year before you spoke, um, tell us some of the background cause you were publishing stuff prior to you ever teaching in these kinds of things. Like what, where did it all start for you?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
what are people responding to? What are they not responding to? What's the things? And then the ones were like, oh wow, this one got reactions. This one got responses. And I would double down. I would go deeper. And, and like, by the time I'm selling something, I've, I've weeded through, you know, I don't know, two, three, four, 500 different hooks.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And I know which ones are, these are the 10 that land. And then from there I've reached, I told the story on the podcast and I told it to my friend and I told her on an interview somewhere else. And like the point, right. I know how to tell that story now and it's going to land. And now I have something. And I think, um,
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
that this process, like if you don't have anything yet, like this should be step number one, because this is going to help you to figure out your message, to figure out all those kinds of things. And your audience will have a chance to find you, right?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's like going through your process and like just starting today and kind of like you, like you made the commitment, I'm going to go every single day. You did three in Mexico and you started doing it and it took a couple of months, but then How many months did you say it was dropping before it turned around? Two months. So two months it was dropping before it turned around.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And for most people who are spending a year, six months, whatever, on creating their offer and their first funnel, it's like this is what you should be doing in the interim, like while you're waiting. While you're waiting. Yeah. And this is, and that way when you have something to sell, you now have an audience to sell it to. And you figure out how to craft your message.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
You find out what's working. And I see people all the time who create a webinar at bombs and I, and I go like, and I'll do it like spot check it. And I'm just like, none of these, none of the, the hooks, none of the seat are that sexy, but they've no idea. They're just, putting the first thing out there.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's like, you're putting your first test out there on this thing that's a 90 minute presentation. It's so much stress without stress testing versus like, let's go in and test things fast.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
So I'm curious with people you've worked on this, especially probably everyone who's a mastermind in paradise afterwards, like what kind of result, like for those who are just, they're starting from nothing, do you have,
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I love James, first off. And hopefully he doesn't take this disrespectful. But knowing James, I wouldn't have been like, that's the guy who's going to crush it on social media. You know what I mean? Very introverted, those kind of things. But consistency. And that's why I start seeing him. He keeps showing up on my feed consistently. I keep seeing him and I'm like, who is this guy?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I want to know more. And every time I see him, I'm like, oh, it's James. But it's the consistency that... that did it, and I think that's one of the problems people, like you said, they just don't, they don't, they're not consistent.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Nathan Berry, you know, another local Boise guy who owns ConvertKit, but it was different, but for him, he had someone back in the day who told him, he was like, if you blog 1,000 words a day every single day for a year, it'll change everything. So he made the commitment, he did it every single day.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I think he ended up doing it for like two or three years before he stopped, but it was 1,000 words a day, and that's what built, what became ConvertKit. It was like that consistency in the publishing, which is like, you know, the foundation of everything. And I think that if people – I've been saying it for five or six years.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Like if you want to get rid of all your financial problems, like publish every day for a year and build a gauntlet because you can't not. Like your skill set has to go up. Your following will go up. Like all those things will take care of themselves if they'll commit. Hey, everyone.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
If I go back in time, can you imagine what we know now? It was Christmas and we didn't even know.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a prebuilt funnel, but for email replies.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center, and it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox at Things Like You. That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Notion.com slash Russell. So how do we get everybody who's listening to this right now to commit? Do you have any tricks? Just do it. Just do it. Do it now. Okay, so let's time that. So the question is, how do you do it every single day? Obviously, when you worked with me and Eileen, we were doing 50 in a day. But traditionally for you or for people you work with, what's normally the process?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Are they doing one? Are they batching?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
When you say like writing a script, I think some people might be freaking out. Like, wait, I've tried a script. Like, I'm curious because you wrote, I mean, you literally wrote all those scripts for me. Like, For someone who's like, how do they find those stories initially? Do you have a strategy for them who don't have two decades of content I've done that I can pull from versus them?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's like, I'm the beginning of this. How do they think through that? How do they find the story? How do they know what to even say? You know what I mean?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Yeah, I've been playing more with AI recently and taking all my old books and videos and everything and then saying, analyze all this and then give me hooks. Because I get a spot too. Even I'm doing this this long, I'm just like, what am I going to talk about? I don't even know. I'm out of ideas. And it's like, well, you haven't talked about this in two years. I'm like, oh, yeah, that was good.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
that was amazing because that's half the time like literally for me now it's like I've said most of the things I want to say so it's like going back you know because in Instagram or whatever it gets deeper it disappears right or even right now if you notice we've been reposting a lot of ones we filmed a few years ago it's like they still work bring it back to the top like you know most people didn't remember this from a month ago or a year ago or whatever you know and so or a day ago yeah people will
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's just from a different angle every single time. I have a friend right now who's doing, he got a kill on Instagram, but he has basically 10 accounts. And then he'll do podcasts and everything like this, and he'll take, but he has multiple camera angles, so he makes each one's a different camera angle, even though it's the same interview. And he posts it across 10 accounts.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
He's like, I average 500 views. per post per account. So he's like, that's 50,000 views. And then he'll do it three times a day, uh, across, you know, he's got like, it'd be like the Russell Brunson clips that Russell Brunson podcasts.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And so just, anyway, there's a lot of different strategies when you start, if you really want to geek out and go deep, you guys, there's a lot of cool things, but the four, the focus initially is learning how to actually start doing it. Okay. The last thing, and we're almost to the end of this, and we'll do a hardcore pitch for this because people need to buy this book.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Um, but my, uh, the last one was like, okay, and this comes back to you. Like you were spending $45,000 a month in ads, you're successful. And then you cut it off.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
in transition so i want to speak to the people who are running paid ads i don't necessarily think they should shut it off like but at the same time it's like how do you knowing that the paid ad game gets harder every single day like it just keeps doing that right and we know that like four years ago in traffic secrets i wrote the title was like or the title page like there's a storm coming this is shifting like like
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
How do people start augmenting where it's like don't just do paid ads but having this because you have no idea when paid ads are going to stop working. Like even for a selling online event, the ad costs from last month to this month went up 5%. It's like you do that for a year, you know, eventually the profits get squeaked out, right?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
So it's like how do we start doing these things hand in hand so that if and when the ads stop that our business doesn't stop, right?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
did hers and she told me the second time she's like i just i did the the 60 to 90 second video but she's like i started just recording an end cap like a cta like for heart and things she's like that way if it worked we have that same video with now me pitching something and then that we're in the ad and so my next time i started doing the same thing so i did the the free version that's that's you know content based and then i just recorded a hook like if you want more go to free copy the dot com secrets book at dot com secrets dot com and then it would just if that one worked then we attached it and then that became the ad
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And so it's just kind of a cool thing. It takes you an extra three seconds every time you film something to do an end bumper as an ad. And then when those, whichever versions hit on the freeze organic, then you can transition and use them as an ad.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Test them and then run the ones that work. I love it, man. Well, this is cool. I love that. I love what you're doing. I think there's a lot of people talking about this. I think your, your framework and your format is actually doable for most people versus other ones, which are like, here's how to go viral and get 5 million views tomorrow. It's like, that's going to be hard for most people.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Most people in our world, they're trying, they're creating something, right? They, they have an end goal, the offer they want to create, then they're building the funnel. And this is like the front of the funnel that brings all the people in consistently. Plus helps them to find the voice, build an audience. Like there's so many valuable things.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Um, it should be the first step someone's doing when they're, when launched online business. So, Now's your time, man. Tell us why we should buy the book, where to buy the book, all this stuff, and then everyone go buy the book. So that's the game plan.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Awesome. Thank you, Eric. Appreciate you coming out. Grateful for what you're creating for our people. It's awesome, man. And everyone go to create, don't capture.com. Get your book and I'll see you guys on the next episode. Thanks, man. Appreciate it. Hey, this is Russell. I had a really cool offer for you right now.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Shortly after we launched ClickFunnels, I remember asking some of our top two Comic Club award winners, what would they do if they had everything taken away from it? They lost their name, their brand, their email list, their traffic, everything. All they had was a ClickFunnels account and internet connection for 30 days. What would they do over the next 30 days to get back on top?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I asked over 102 Comic Club winners, and from that, 30 people wrote me back and gave me very detailed step-by-step battle plans. Day number one, they would do this. Day number two, they would do this. And by the time the 30 days was done, they'd be back on top with a very successful business. Do you want to know what these people wrote?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
If so, I took all these 30 battle plans and I put them inside of one book that you can get free at 30days.com. All you gotta do is go to 30days.com and go get a free copy of this book. We'll ship it out to you, just cover the shipping and handling. And when you get it in the mailbox, you have a chance to go through and look at all of these detailed step-by-step blueprints.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
All you gotta do is find one of these blueprints that you like, follow it step-by-step, and when you're done, you will have your own online business done and launched and live. So go get a free copy of one of my favorite books we've ever created at 30days.com. Again, that's 30days.com.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
We're going to be talking about his new book launch, his process, a whole bunch of other really cool things. And so we're going to be talking today for any of you guys who are creators, who are trying to put your message out there. And you probably have a webinar or a challenge or something, but you're struggling at getting traffic. How do you get more traffic into your funnels?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It was cool. Again, I knew what you were doing and saw the results, but I didn't know. And you told the story like I was here last year. I couldn't afford to be here. And I went out to the step. You showed the picture. I went to the steps right here. I recorded the video and started. And that's like where it all began. And then 12 months later, how interesting.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
how much has transformed is, is really cool.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's so cool. So when you first started it, the first videos you made in Mexico, did you have a formula or a process? How did it, from the very beginning part, how did it start?
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
What's a cool, easy way and a fun way to do that? And so my guest today, I'm excited. He's local to Boise, so you know he's awesome, number one. But number two, he's also been involved in our coaching programs for, I don't know how long, for almost a decade. For a decade. He's been involved in our programs.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
And the story we're going to tell today and his new book coming out, I'm really excited because I didn't know this part of the story until I had you speak at Mastermind of Paradise in Mexico. And you first kind of told your story about how you discovered this and how it came about and how everything shifted for you. Yeah.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Everyone had to try to find the same spot. Like, where do you do this at? There's got to be something secret about that area. That's crazy. Well, it's fun for me because, again, I was there. It clicked for me, too. And then we hired you, and you wrote, I don't know how many you did, 50 or 100 or however many bunch of scripts. Yeah, we shot like 50 in a day, didn't we? Yeah, it was brutal.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I remember because Eileen was doing it at the same time. We were competing back and forth. Because I remember Eileen had messaged me. She's like, I did. I worked with Eric's team. We did. I can't remember, like 30 today. I almost died. And then so I had my first shot. I think we did 50 that day. You're like, I have to do more. And I messaged her. And then she came. And I remember because I was –
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
I was done. I was like, I was toast after that. And then like a week later, she's like, I did 51 today. I was like, that record will stand forever. I have no desire to go back and do that.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
It's funny. Cause she's like, I'm so hyper competitive. She's not hyper competitive, but she's still just to stick it to me, had to beat me. So, um, that's so awesome. So, um, Let's walk through the process a little bit more.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
So, um, cause obviously I know, you know, both of us in the perfect webinar, but walk through, like, if you're looking at a 60 second thing, what does that structure kind of look like? So people may not be as familiar with the perfect webinar or whatever, like just to get an idea.
The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
um anyway so we're gonna go deep into that story because when i found out about that after that and you spoke at funnel hacking live and spoke you told the story about a bunch of times for our people and i'm excited to to share on the podcast but uh our guest's name his name is eric thane if you haven't met eric yet this is eric and he's got a brand new book called create uh don't capture uh which is just it's just launching right now like how's the book launch been going so far yeah it's going great like we're just kind of in the middle of it right now so it's super cool
The Russell Brunson Show
Introducing The Side Hustle Show
Hey, this is Russell. And really quick, I wanted to tell you guys about a really cool podcast I just found out about recently called The Side Hustle Show, which helps people make extra money by showcasing stories and ideas from regular people who've actually made it happen. Now, I got a whole list of some of the cool episodes they've done. These are awesome.
The Russell Brunson Show
Introducing The Side Hustle Show
Now, if you need help figuring out what episode to start on, you can answer a few short multiple choice questions at hustle.show, and it'll give you a personalized playlist of the episodes that'll be most relevant to you. So go subscribe to The Side Hustle Show right now.
The Russell Brunson Show
Introducing The Side Hustle Show
On average, make $3,000 to $4,000 a month.
The Russell Brunson Show
Introducing The Side Hustle Show
And so one of them is about a guy named Mike who earns thousands of dollars a month from his vending machine business. That's That's episode 619. Or Devin, who built a six-figure business playing video games with kids. That's episode 611. And a whole bunch more.
The Russell Brunson Show
Introducing The Side Hustle Show
So if any of you guys are looking for side hustles, way to make extra money, extra income, maybe you're growing your online business, but looking for other things you can do in the meantime to generate revenue, this podcast has got a whole bunch of really cool ones. I got others here I'm reading about. One is Claire. She turned $65 table into $35,000 in 15 months.
The Russell Brunson Show
Introducing The Side Hustle Show
That's episode five 92 or Lenny who started renting out mobility scooters and now earns $3,000 per month. That's episode five 64 or Emily who sold $250,000 worth of spreadsheet templates on Etsy. That's episode five 60 or Ryan who earns over a hundred thousand dollars a month designing websites for pressure washing companies. That's episode 550. So there's a couple ideas, a couple episodes.
The Russell Brunson Show
Introducing The Side Hustle Show
This is a really cool podcast. If you guys want to learn some side hustles you can model and you can do, make sure you listen to this podcast. What I love about the show is there's a huge variety of ideas. Everything from selling, as you saw, spreadsheets, reviewing Amazon products, washing windows, playing video games.
The Russell Brunson Show
Introducing The Side Hustle Show
No matter what interest or experience you have, I promise you're going to find inspiration on something that will work for you in the spare time that you have. Okay, this podcast is very light on theory and heavy on the tactics of how to actually make these side hustles work for you.
The Russell Brunson Show
Introducing The Side Hustle Show
And it's a fun entrepreneurship podcast that you can listen to with your family, with your kids, to give you guys ideas of ways to make extra money during your free time. Now, the Side Hustle Show is on Apple Podcasts, Spotify, or your favorite podcast app, or at sidehustlenation.com.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und alle anderen, die zuhören, erhöht eure Preise auch. So viele positive Dinge kommen aus dem.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Get selfish, Dante. You're the best wingman ever, Dante. Oh jeez, you're gonna make me blush.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Oh, for sure, yeah. I do it one day. So we have a $10,000 coaching program and there's six events. One's a three-hour, one's a five-hour. But I say it's like six one-day virtual events that get you from here to the result. And that's as deep as I go during the selling part of it. I don't go deeper than that.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ja, vier Stunden klingt wie viel oder überwältigend, aber es ist einfach so, hey, wir haben ein virtuelles Event oder ein Live-Event oder was auch immer. Wir haben ein Event, das das Ziel dieses Events ist, von Anfang bis Ende von hier bis hier und das ist das Ergebnis, das du bekommst. Also ich würde nie... While I'm selling it, I wouldn't even talk about how long it is.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I'm just talking about the results. There's this event. It's insane. It changed people's lives. You can go from here to here. Tony Robbins, when he sells UPW, he doesn't tell you it's like four 18-hour days and you're going to be tired because you go to like four in the morning and then you get three hours of sleep and I'm back. Because no one would sign up for that, right?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
He's like, we're going to unleash the power within. You're going to walk on fire. It's going to change your life. You're going to leave like a new person. And then you show up, you're like, we're not going to bed until four in the morning? And we have to be up by six? What? That's not selling proposition very well.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Bye. You got it. Hey everyone, if you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
It drove me nuts. Und ich habe Stunden täglich verwendet, um zu sortieren, zu antworten, mich zu enttäuschen und die Arbeit auszulösen, um mein Geschäft voranzubringen. Aber das hat sich verändert, als ich Notion Mail versucht habe. Und lass mich dir sagen, es ist, als hätte jemand mein Funnelbrain genommen und eine E-Mail-Plattform ausgebaut. Das ist der Inbox, der Dinge wie du denkt.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Notion Mail benutzt AI, um alles zu organisieren, basierend auf dem, was dir wichtig ist. Es lernt, was wichtig ist, automatisch Labels und sortiert Botschaften, Drafts, Antworten und sogar Meetings. Es ist personalisiert, automatisch und völlig flexibel. Und willst du wissen, was meine absolute Lieblingsfunktion ist? Custom Inbox Views.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich habe Views für meine Podcasts, mein internes Team, meine JV-Partner und sogar Launch-Kommissionen. Ich kann in eine View in Laser-Fokus steigen, ohne Distraktionen, ohne Geräusche. Und wenn ich schnell gehen muss, Snippets. Ich habe One-Klick-Template bereit, um Follower, Affiliate-Approval, Sprecher-Konfirmationen zu machen. Es ist wie ein vorgebauter Funnel, aber für E-Mail-Reply.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Wenn du wie ich bist und dein Gehirn 100 Meilen pro Stunde läuft, gibt Notion Mail dir ein kaltes, fokussiertes Command Center. Und es funktioniert einfach. Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
When you use our link, you're supporting our show. notion.com slash russell Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
LinkedIn ist nicht deine tägliche soziale Plattform. Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, sich abhängen. Und ihre Targeting-Optionen sind unreal. Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Du legst dein Fokus auf die Entscheidenden, die tatsächlich kaufen können, was du verkaufst. Es ist wie ein magischer Filter für deinen perfekten Kunden. Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht weiter bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Here's the best part.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash c-l-i-c-k-s. Terms and conditions apply. Only on LinkedIn Ads.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Yeah, because the hardest thing to do, the most expensive thing to do is to build a market from scratch, right? So it's not necessarily that you need someone else selling the same thing you're selling. It's more so like, has the market already been gathered? Like, is it easy for us to target and to find those people?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Wir mussten einen neuen Markt erstellen. Um das zu tun, mussten wir die Existenzmärkte finden. Wir fanden den Business Opportunity-Markt, den Direkt-Response-Markt. Wir fanden also diese Märkte, die bereits existieren. Wir kamen da rein und fischten daraus heraus, um diesen neuen Funnels-Welt zu bauen, der jetzt so groß geworden ist. Aber das Schwierigste, das teuerste, ist, den Markt zu bauen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Das ist mein Kontext, warum ich das gesagt habe. Wenn niemand das macht, ist es schwer, das zu machen. Wenn man da drin ist, bedeutet das nicht, dass man die gleichen Produkte verkauft. Wie bekomme ich Zugang zu diesen Leuten? Das ist das Schwierigste bei allen Unternehmen. Wie bekomme ich Zugang zu ihnen? Du bist wahrscheinlich richtig.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich weiß nicht, ob das Unternehmen gut versteht, wie die Integrenzen funktionieren. Aber ja, wenn es wirklich hart sein wird direkt dort, dann ist es wie für mich. Es gab ein paar Leute, die über Funnels vor einer Dekade gesprochen haben, aber es waren nicht viele und sie waren klein. Ich hätte einen oder zwei Fische von dort rausbekommen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Wir gehen in einen tangentialen Markt, wo die Kunden der selben Kunden sind. that's already been established, I can plug into and start pulling people out quicker. So if you have something to be looking at, which it sounds like what you're already thinking is like those bigger markets, you can plug into there. And I think you're right on how to execute that.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Okay. And then tell him that Russell said that I'll choke him out next time I see him. That's it.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich denke immer an meine Tochter. Sie ist ein Fußballspieler. Sie geht das gerade durch. Sie würde nie für eine riesige Zahl von Dollar einen Kurs anschauen, wie sie das macht. Aber wir hatten Rekruten, die das gemacht haben. Wir haben sie dann 3.000 Dollar bezahlt. And they were like an active recruiting agency who was like finding coaches for an interview and that kind of thing.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So that was like something that was very easy for us to buy and very cool for her because then she's just getting there and coaches are contacting her through us and stuff like that. She's talking and so I do think that's probably, yeah, with all the success you've had, have any of those people, have any of them bought a course and gone through it?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I've got high school basketball. If you did want to do a course, it's almost like you're creating a business opportunity. Let me teach you how to start helping recruits. That could be a business opportunity. Someone would want to go through a course to learn that skill set so they could go do what you're doing.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I think for at least student-athletes, myself and my kids, it's hard enough to get my kids to study anything.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Es geht so gut. Ich meine, die Tatsache, dass wir 32, 33 Tage von FHL entfernt sind, ist immer erstaunlich. Und ja, ich mache es großartig, Mann. Ich bin gespannt. Wir hatten gerade eine wirklich große Funnel-Bildung-Planning-Meeting vor dem Thema. Yeah. What more could you want in life? Build funnels, talk about funnels. It's the best. I'll tell you what more I could want.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I'm trying to pull up what the company is. NSR. NSR. NSR-inc.com. That's the company we paid. N-S-R-I-N-C dot com. I'm going to take a big look at that. Thank you so much.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Go funnel hack them. Watch the process. I'll shave my beard and I'll grow my hair out. I'm sure it'll pass really well. Thank you so much. No worries, man. Good luck with that.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Das ist großartig. Schau dir das an. Es muss nicht der gleiche Markt sein, um es für dich zu machen. Es ist wie die Prozesse. Wie machen andere Leute einen ähnlichen Prozess? Entschuldigung, ich habe dich aufgehört.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I like the weird new way. I love the word weird in ads.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Hey, du hast so 20 Fragen. Lass uns pausieren. Ich werde sie rauswerfen und sie in Ordnung stellen. Ich bin gespannt, Mann. Ich bin gespannt. Und ich freue mich auf dich. Ich freue mich auf dich. Also ein paar Dinge. Ich bin ein großer Fan von zwei Branden. Die Geschäftsbrand und die persönliche Brand. Die persönliche Brand wird jeden Tag mit der Geschäftsbrand ausgewertet. Okay. Okay. Okay.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Okay. Okay. Okay. Okay.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I'll come back. So your other question was like, okay, what's the best? Is it a trial page? So the answer is yes. So I have multiple things because people convert different ways, right? So if you go to clickfunnels.com, there's the fourth day trial, like that's there. People expect that, especially if someone like, if I get media or TV or something like, what's ClickFunnels?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And I go, if they go to, we used to have, it used to be a webinar registration page. People get confused by that, right? So we have that, there's homepage, it's always there. It takes people directly into one of the trials, into the continuity. So like that's there, but we don't pay for ads there. Like it's just a black hole. If I spend money on ads, I just lose all the money.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Like it's not for ads, it's for people organically coming and finding me. They hear about me, they come over there. Like that's what's happening there.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
What I pay ads to then is, I don't know if you've gone through the Linchpin stuff yet, but it's a webinar registration page, thank you page, we have a trial for the thing, and then the webinar I sell for your version, the $3,000 version of the thing. And that's where all the paid ads will go through. In fact, our newest funnel, I shouldn't be saying this, it's not live, it'll be going live
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
It's mostly live. If you want to funnel hack what I'm doing, this will... I feel that's part of your story. I feel like, oh, I shouldn't do this. And then everybody's like... So lean in closer. This offer, we're literally going to be rolling it out, I think, next week. So it'll work out. But if you go to thelastseeker.com, you'll see this. So this is where... See, it works. I bought it.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
There's a new funnel there. So this is the funnel I want you to funnel hack. Okay. So, if you go to thelastseeker.com, we're about to roll this out. And my goal is by the end of March to be spending a million dollars a month on this funnel. So this is where all of the money will be going into. So they register for a free webinar.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Thank you page, there's the thank you page MIFCI, so thank you page trial. And then on the webinar, I'll sell the yearly version of it. And so that's like what I would model for you if I was going to go and do a high ticket thing. Or sorry, to do something you're going to be paying and driving, going through ads.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
That was great, though. Really appreciate you. Untertitelung des ZDF, 2020 They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
These are moments of panic and pivot and hustle and breakthrough in every single episode. Bis zum nächsten Mal. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Funnel-Hackern, lasst mich euch eine Geschichte erzählen, die mich trotzdem ein wenig kringelt. Wir waren auf dem Weg zu einem riesigen Launch, die Funnels waren fertig, die Landing-Page waren fest, die Kopie wurde eingeschaltet und alles war bereit zu rocken. Außer für eine Sache.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Wir suchten mehr Unterstützung, um den Launch zu beherrschen. Und wir dachten, kein Problem, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gedauert, um die richtige Person zu hirten. Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flut von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
It delayed our campaign, slowed our momentum and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. Bis zum nächsten Mal. Indeed.com slash clicks. Terms and conditions apply. Hiring. Indeed is all you need.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
The question is, you're trying to create a MIFGI to get people into that, but you're nervous about... dass die Leute kommen und canceln, und es könnte einen Schaden machen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Das ist eine tolle Frage. Es gibt zwei verschiedene Wege. Zunächst ändert man, wer man verkauft. Zweitens ändert man, wer man verlässt. Meine Frage ist, was dich am meisten begeistert? Was willst du verkaufen? Willst du es verkaufen, aber der Publikum will es nicht? Oder bist du in der Zwischenzeit?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Yeah, except I'm alone to do what I do.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Nummer eins, mach es nicht, was eine völlig akzeptable Antwort ist. Nummer zwei, hire jemanden. Find one of the people in your community who love you and think you're the coolest person in the world and say, hey, I'm looking for two mentors or one mentor for a community for beginners. I bet you wouldn't have to even pay them. You just say, hey, be part of this thing.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
You can be mentors for the smaller community. You can come in and just share stuff and then you have other people run the whole thing for you. Aber du musst es auch nicht machen. Du musst es nicht mit Mifki machen. Wenn du einen guten Prozess hast, der funktioniert, ist es einfach so, wie du das jetzt weiterentwickeln kannst. Das ist das Schöne an unserem Geschäft.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Es gibt viele verschiedene Wege, um den Katzen zu schmücken und wir können wählen, worauf wir uns konzentrieren wollen. Aber du solltest nichts machen, was nicht mit dem, was du willst, passt. Wenn du es nicht willst, dann mach es nicht.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
What's up everybody? This is Russell Brunson. I just got off the last One Funnel Away Q&A call and I had so much fun. It was amazing. So I thought you guys would like to join in and listen in. There were three or four really deep questions that I think had practical applications that will be specifically applicable to you and your business.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Es gibt zwei Seiten, die Mifki-Seite und die Content-Seite. Welche Seite möchtest du zuerst überlegen?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Okay, well, pretend like I'm holding three books. I have another book called Dotcom Secrets. So I'm similar, like my frameworks... Yeah, there, so Dante's got the other one. So when I first sat down, first I'm doing this, like Dotcom Secrets was... Like I've been speaking and trying to teach these things and I've sat down, I'm going to write a book and train these frameworks.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And like the first outline of Dotcom Secrets was like, it was insane. And I went to it and tried to write the whole thing. And then the book was like, it was... It had everything in my head, but it was kind of like squampus and all over the place and it was just like a lot. And it was funny, I actually remember hearing an interview with...
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Uh, like Ryan Holiday and, um, anyway, two, two, uh, Tim, Tim Ferris, and talking about other books, and he said, yeah, we use, like, a 2,000-page book, and then we rip out 1,500 pages and the 500-page book left over. Like, the best thing is all this if you throw away.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So I remember going to the original .com secrets manuscript, and I was like, ugh, and so I pulled out, like, half of the book, and it was, like, heartbreaking. I'm like, this is, like, my baby. Okay, now fast forward 10 years later. What's crazy is the two things I pulled out of the book, um, uh, and, um,
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
became expert secrets and then traffic secrets so like those frameworks they were so essential in my head because in my head like you have to know all this stuff but i pulled them all out and then i had just the book that was like hey here's the funnel stuff you need then here's the story stuff you need then here's the traffic stuff you need as opposed to trying to put them all in one spot and so i think a big part of it is like you know it doesn't have to be five steps or ten and ten might be perfect it doesn't matter but just also realizing that sometimes for us we're so obsessed with
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Okay. Okay. Okay. In fact, it's funny, we used to do events. I did these three-day events. This is way back, man, pre-ClickFunnels. We did these three-day events and I would give them, again, every framework I knew in three days. And people at the end were like, this is so good. And no one ever did anything with it. And so I started transitioning.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I remember it was hard for me because I was like, as an educator, I wanted to give people everything. We shifted our events where... We went back and I figured out what are the most important things they need to know. Not what I want them to know, but they need to know. And I just did one day of that. And then day number two went through and we did exercises to reinforce the day number one.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Day three did exercises to reinforce day three. Or did day one again. And people came left like, this was amazing. And then they actually did the things. I was like, oh, okay. I gotta stop trying to give everything right now. And just like, what are the things I need right now in this part of the journey? Like, those are the frameworks. And then, you know, Ja, genau.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Not everything you need, but what are the things you need to get a result?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Cool, the store's done. Now the next step is to jump into... In college it does this all the time. History 101, the History 102, the History 200. That's how us as humans learn. So it's line upon line, precept upon precept as we're growing together. I think for sure that'd be the idea.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
My guess, I haven't seen your Mifki, but my guess is your Mifki probably has multiple things too, where they're like, very specific, like, hey, you're gonna get this one thing, this one strategy. Mifkis are supposed to be useful, but incomplete. How to make something that's like, oh, that's cool, But it's not everything. It's just it's useful, but incomplete where it's like, OK, I need that thing.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
That seems exciting. That gets somebody in the door.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ja, es ist lustig, weil, wenn ich mit Mifkis anfange zu lernen, das größte Problem, das die Leute haben, ist, dass sie alle versuchen, ihre großen Kurse zu machen und Mifkis zu geben. Ich bin so, nein, nein, nein, Mifki ist nicht ein Kurs. Mifki ist wie eine sexy, spannende Sache, die ist so, ah, ich brauche das, das ist so cool, ich brauche das Ding, richtig?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And then the thing that they're attaching it to, like the course or the continuity or whatever that is, that is like what's complete. The Miffy is just like this irresistible offer. It's like going to the grocery store and they have the free samples. You're like, I want to try one of those so bad. You're like, okay, I'm going to try it. And then now you're in the process, you know.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Es ist lustig, das ist einer der großen Gründe, warum wir den neuen ClickFunnels gebaut haben, weil der originale ClickFunnels Classic keine API-Stuffe hatte, das nicht funktionierte, weil wir nicht gedacht haben, dass wir 2.0 gebaut haben, weil wir wussten, dass wir da hinwollen wollten. Und es wurde gut überlegt, was es ist. Also, das ist großartig. Danke, dass du mir das gesagt hast.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Danke, dass du mir das gesagt hast. Ja, das ist großartig. Thanks, appreciate it.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Really appreciate you. Dante, es war toll, mit dir zu sprechen, wie immer. Und allen hier, vielen Dank, dass ihr mir ein paar Stunden in eurem Spielplatz gespielt habt. Ich habe es wirklich genossen. Ich denke, nächste Woche werde ich wieder da sein. Ich hoffe, wir sehen uns nächste Woche wieder. Ich gebe es wieder an Dante, um mit euch zu spielen. Vergesst nicht, ihr seid nur ein Funnel weg.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich denke, es ist... Wie kann ich das erklären? Also, ich bin ein Jahr hergekommen. Ich hatte ein ähnliches Problem mit meinem Geschäft. Also, ich... Ich werde es dir erzählen. Hoffentlich wird es ein bisschen zusammengefasst. Aber ich erinnere mich, ich lernte all diese Marketing-Stuffe. Und ich liebte es. Und ich konnte alles lernen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich war wirklich gut im Produktlaunchen, im E-Mail-Marketing, im SEO, im PPC und in allen verschiedenen Dingen. Ich erinnere mich an ein Event, Und da sind alle Redner auf der Bühne und so. Und jemand fragt mich, okay, was machst du? Ich sage, oh, ich mache alles. Ich kann das, das und das. Aber was machst du? Ich sage, ich kann alle machen. Und sie sagen, oh, okay.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und dann sind sie mit dem Menschen, der Jeff Walker verabschiedet hat, Produkte zu machen. Ich kann Produkte auch machen. Aber er ist der Kerl, der das macht. Er ist der Beste im Weltraum. Und für mich war es schwer, weil ich wie Jack of all trades war. Ich konnte alle Dinge wirklich, wirklich gut, aber weil niemand mich für irgendetwas wusste.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und so eine Dekade her war es so, dass ich dachte, das Ding, das ich am meisten von diesem gesamten Spiel liebe, sind die Funnels. Ich liebe Funnels. Ich bin besessen mit Funnels. Und so bin ich in die Übung geflogen, dass ich nur darüber sprechen, lernen und Funnels machen werde. Und dann wurde Russell plötzlich der Funnel-Typ. Aber dann, wenn jemand in meine Welt kam, bin ich der Funnel-Typ.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Aber dann ist es da drinnen. Was tue ich? Du musst dich selbst differenzieren. Und nur dein Hintergrund ist großartig, oder? Der Fakt, dass du das Degree hast, dass du das Verständnis hast, dass du es selbst durchgemacht hast und du jetzt die Psychologie für das Dating verwendest. Das ist eine wirklich interessante Sache. Ich kenne den Dating-Markt nicht so gut.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich habe Freunde, die es spielen, aber ich kenne nicht alle Teile davon. Aber ich schätze, das ist eine unique Sache, die du hast, die Leute nicht haben.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And I think that as you listen through this, there's going to be some gold for you. So I'm really excited. A couple of things to note. The One Funnel Away Challenge, we are changing the pricing structure and raising the price here in the very, very near future. probably within the next 14, 21 days or so.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Psychologie, Christian, Dating, das Überlappet mit diesen drei Dingen ist dein einzigartiges Ding, das niemand anderes hat, richtig? Ich denke, das ist die Botschaft, die dir rauskommt. Und dann, wenn jemand in dein Welt kommt, dann kannst du ihnen alle verschiedenen Dinge zeigen. Aber ich lege mich nicht mit dem, richtig?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich lege mich nicht mit dem Fakt, dass du eine Headline schreiben musst oder du musst SEO-Optimisierung machen. Ich lege mich nicht mit dem Fakt, dass du eine Headline schreiben musst oder du musst SEO-Optimisierung machen. Es gibt einige, die sagen, hey, ich spreche mit Christen, die im Dating-Welt sind, die sich anstrengen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und ich zeige dir, wie du Psychologie und deine Glauben benutzt, um die Drehperson, die du wirklich willst, zu finden. Das ist die Botschaft, die du mitbringst. Und du kannst sie alle anderen Dinge geben. Aber der wichtige Beitrag, den du da rausnehmen musst, ist das. Das Intersekt von diesen drei Dingen ist wirklich faszinierend.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So you're selling a four-hour workshop?
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So four hours is never too long. My workshops are like five days. Okay. People will, you know, the length doesn't matter as much as like what they're getting at the result, right? So the end goal is like, what's the result somebody actually is looking for? And what's it take you to deliver that result? And so, you know, I would, I was telling you, I would never say it's a four-hour workshop.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Like, we're going to teach you guys how to do this thing. This is the result you're going to get. And then later, it's like, the way we get the result, it takes four hours. Maybe it's four days. Maybe it's, you know, whatever that looks like matters less as much as the result. Okay. Oh, okay. Okay.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Wenn du ein $97-Dollar-Profil auf einem Webinar verkaufst, kann es schwer sein, Ads zu bezahlen und solche Sachen, richtig? Ja. Wenn du den Dating-Markt anschaust, verkaufen Leute ein paar hundert Dollar, bis zu ein paar tausend Dollar und so weiter. Ich habe Freunde, die den Dating-Markt verkaufen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Right now you can go to onefunnelway.com and for 100 bucks you get the entire One Funnel Way Challenge and you get 90 days of ClickFunnels for free. So if you're not a member yet, go in there. If you're already in ClickFunnels, you have a chance to be on these Q&A calls and ask me and Trey Luella different questions. And so make sure you go and participate. Don't miss that stuff.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Sie nehmen Leute auf Datings und zahlen ihnen 30-40.000 Dollar, um am Wochenende mit ihnen Dating zu machen. Es gibt viel Schmerz in diesem Markt und viele solche Sachen. Was würde jemand bezahlen, um seinen Traum-Personen zu finden? Wenn du dir das vorstellst, wie kannst du etwas entwickeln, das 1.000 Dollar wert ist? Das wäre das, was ich anschaue.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Es ist egal, ob es vier Stunden oder ein Kurs ist. Was auch immer das Ding ist, das Ergebnis, das du von jemandem bekommst, ist, dass du deinen Partner finden kannst. Das ist das Wichtigste in der Lebensgeschichte. Das ist die wichtigste Entscheidung, die wichtigste Sache. Es geht darum, zu verstehen, wie man das wertschätzt. Und dann ein Webinar zu machen, das erklärt, was du tust.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und dann von da an jemanden zu vermitteln.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
For sure. The more you get to know your audience, the better. I remember having this conversation with Caitlin Poland, who built up Lady Boss, this $30-$40 million business. And I asked her how she gets ideas, how she writes copy, how she does stuff. She's like, I just go in my community, I listen to what all the women are saying. And then from there, they write the copy for me.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
It's happening and it's a perk of being a ClickFunnels member. So I want to share a Q&A call with you guys. This one was so good and there were so many just... interesting, cool topics that are so universal and I want to share them with you. So with that said, I hope you guys enjoy this Q&A call and we'll talk to you all soon.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So it's like, the more that you're doing, the more you're in the minds of the customers understanding them, the more. I mean, honestly, if you guys want to know the evil motivation of why I do live Q&A calls every week with you guys, it's 100% to hear you guys talk about your problems. Because for me, it's like, ah... Das ist das, was sie sagen. Das ist interessant.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Das ist, wie ich mich selbst behalte. Ich behalte meine Pulte auf dem Markt und was jeder mit beschäftigt, weil sonst, weißt du, die Dinge verändern sich und die Märkte verändern sich und alles ist anders. Also, ja, je mehr du konsistenter bist, weißt du, ich bin 20, 22, 23 Jahre in der Firma. Ich mache das immer noch, weil ich immer noch versuche, zu verstehen, was meine Kunden wollen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Also, ja, es ist eine lebendige Sache. Und Dr. Abbey brachte auch eine wirklich gute Frage.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So for me, I'm looking at what's the level of pain, right? The more pain someone's in, the more you're typically going to charge for something, right? And you're dealing with people who have the number one in our lives is our relationships, right? Especially our partner, right? Like that's the most important relationship we have and like there's a lot of pain there.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So like the bigger the problem, the more you can charge. But also it's like when people don't pay, they don't pay attention. Like if I go and I buy a $27 book on how to fix my marriage, I may read, I may not read it. But if I invest $18,000 to go to a two-day workshop in Jamaica with my wife, which I did, we went there every single session. We focused, we studied, we practiced, we like...
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
We paid attention because it was $18,000 for us to go to this two-day retreat, right? And so it's like, there's the differences. You're going to get people who you can help more, people who are going to pay more attention, better results, better case studies. In fact, it's interesting, in my business, it's fascinating to me, like...
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
You know, people that buy a free book, like the success rate is really, really small, right? People who pay $250,000 in a mastermind group, 100% success rate. Nobody's not had success. Everybody's business is great because they're just there. Someone writes me a check for a quarter million dollars. They show up, they pay attention.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
They don't, they don't fight back, but I'm trying to tell you, you know, they just, they do the things. And so the more you're able to charge, the better you'll be able to serve your clients as well. And, um, you know, same thing. Do you get, you get 50 clients in 97 bucks and you made five grand. You're like, this is a lot of work for $5,000.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Aber du bekommst die gleiche Menge Klienten für 1.000 Dollar. Das ist wertvoll. Ich kann Zeit in meinem Leben dedizieren. Das kann meine Karriere sein. Es verändert die ganze Dynamik von allem für dich. Also ich würde definitiv auf das schauen.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und wie ich gesagt habe, der Fakt, dass du weißt, was die Möglichkeit kostet, wie Dante es vorhin gesagt hat, was die Möglichkeit kostet, sie nicht in dieser Beziehung zu fixieren. Es sind Jahre von Leidenschaft. Es gibt so viele Dinge, die auf der Rückseite davon kommen. Stacey und Paul Martino, nicht das gleiche Geschäft, aber ähnlich.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Sie sind in unserem kleinen Kreis und sie handeln mit Beziehungen, wie Mann und Frau und so weiter. Und sie hatten das gleiche Problem. Wie zahlen wir 20.000, 25.000? Und es ist so, dass wir nicht lernen, Geld zu machen. Es gibt keinen Rückruf auf das Investment. Und die Frage war, wenn jemand verheiratet wird, wie viel kostet das für ihn? Das ist super hilfreich, danke. Ja, keine Sorge.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Wir müssen sie tricken und ihnen was sie wollen, aber sie geben, was sie brauchen.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Es ist lustig, weil in der Hälfte der Zeit in unseren Programmen, wo sie kommen und sagen, sie wollen Blas lernen, also lernen wir Blas. Aber dann... Frank Kern hat mir das erzählt. Es war ein 400-Dollar-Jahres-Membership-Site. Und die Churners, die Leute kanzelten. Er versuchte, ein Millionen verschiedene Dinge zu machen, um die Leute zu halten.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und er sagte, von allen Dingen, die ich getestet habe, die beste, ist, dass ich Modul Nr. 1 gemacht habe, ein Mindset-Modul. Und dann haben die Leute es implementiert und es hat Erfolg gemacht. Aber er hat gesagt, als ich es als Vorteil verkauft habe, wollte niemand durch den Mindset gehen. Ich will nicht durch den Mindset gehen, ich bin gut. Ich will nicht durch das Gute gehen.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und wenn wir sie durch das Gute gezwungen haben, dann haben sie länger geblieben. Sie haben besser gemacht. Es ist einfach faszinierend.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And excited for those of you guys who weren't up on Hiking Live to meet her and hopefully have a chance to follow her and see all the cool stuff she's doing. So her name is Dr. Sonja. Thank you so much for being here with us today.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Yeah, 100%. Yes. Oh, yes. Okay, so now I want to talk about Ja, ja, ja. 28 Millionen Dollar. In wie vielen Jahren? In drei Jahren. Okay, also was... Da ist ein Pivotpunkt. Was ist die Unterschiede? Was...
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
I know.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Yeah. Well, you did come to Boise like five times in those few months.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Are you speaking mostly on your own stages? Other people's?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Yeah. It's been so much fun having you. For those who don't know yet, I love you tell just a little bit of your history and backstory. Because you weren't in this industry for a long time, but in the short time you've been in it, you have done some amazing things and grown faster than probably almost anyone I've seen who's entered into it. So I'd love to hear kind of how you got started into this.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ich wusste nicht, dass ich das am Tag 1 planen werde.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Funnel Hackers, lasst mich euch eine Geschichte erzählen, die mich trotzdem ein wenig kringelt. Wir waren auf dem Weg für einen riesigen Launch, die Funnels waren fertig, die Landingpages waren fest, die Kopie wurde gedialt und alles war bereit zu rocken. Außer für eine Sache. Wir suchten mehr Support-Mitglieder, um den Launch zu beherrschen.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und wir dachten, kein großes Problem, wir werden jemanden schnell finden. Aber das passierte nicht. Wir haben Wege gespart, um die richtige Person zu hirten. Wir haben Listungen auf alle typischen Sites gelegt, aber sie wurden unter einer Flotte von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Es hat unsere Kampagne gedauert, unser Momentum gesteigert und es hat uns Tens von Tausenden von Dollar in Verlust gekostet. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
You can get your job post live in minutes and reach people who are actually qualified. Bis zum nächsten Mal. Indeed.com slash clicks. Terms and conditions apply. Hiring. Indeed is all you need.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ja, so cool. Wenn der Schüler bereit ist, ist der Lehrer in Ordnung, oder? Das ist immer so. Jedes Mal, wenn ich auf dem Niveau stehe und jemand erscheint, denke ich mir, wie habe ich nicht so lange von dieser Person bekannt geworden? Ich meine, es fasziniert mich immer, wenn das passiert. Und es ist spannend.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ich habe dir die Geschichte erzählt, wie ich...
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Der Gegner kam raus. Ja.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Aber der Zeitraum ist perfekt für jetzt. Ja, definitiv. Okay, also jemand, der gerade hört, der ihre Coaching-Karriere startet, die sie hier durchführen. Du hast gesagt, ich glaube, du hast dein Fünf-Step-Framework gesagt. Möchtest du das durchführen? Wir haben wahrscheinlich 10, 15 Minuten, um das durchzuführen. Aber einfach so, einige aktuelle Dinge, die Leute sagen, was soll ich tun?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Weil ich möchte, vielleicht sind sie an der Stelle, wo sie für ein Jahr oder zwei nicht wachsen wollen. Und sie wollen einen großen Pivotpunkt haben, wie du es geschafft hast.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ja, du bist ein Kämpfer. Ja, ziemlich.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ja, sicher. Ja, ich denke, es ist das, was ich sehe, wenn Leute kämpfen. Sie kommen in das und versuchen es herauszufinden. Sie benutzen wie eine Schlussfolgerung. Wie mache ich das Geld? Wie mache ich das Ding? Versus wie, okay, das ist eine Karriere. Das ist, was ich mache. Das ist eine Karriere. Du siehst es anders aus. Ich werde Bücher schreiben. Ich spreche. Ich verkaufe. Ich kreiere.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und es wird so. Und ich denke, wenn die Leute mehr darauf achten, schwindet es in ihren Händen. Ich erinnere mich, als ich mein erstes Buch geschrieben habe, war es wirklich schwer. Es hat mich eine Dekade gedauert, um das erste Buch zu machen. Und ich habe gesagt, ich werde es nie wieder schreiben. Und dann, zwei Jahre später, das zweite Buch.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And then I remember I had this really... I was hanging out with Brendan Burchard. Me and him had a weird relationship. We didn't like each other for like a decade. Really? And then we like re-met and turned out we loved each other. And so we hung out for like a whole day. I was like, I'm so sorry. I was a jerk for a decade. He's like, me too. Anyway, it was really cool. We reconnected.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And I remember... He was finishing, he was about to submit a manuscript and so we were in Vegas together and he was showing it to me and I was like, you're writing another book? Are you tired of writing books? And he was like, what do you mean? He was like, this is my career, this is what I do. He was like, I write a book every two years for the rest of my life.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And at first, for me, it was like, this resistance, like, I don't want to do that. And then it was like... okay, if I'm like, if I really want, if I really believe in this, I really want to do this. I really try and change people's lives. Like that's the pattern, right? I got to write, I got to write books. I got to make a part of it.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Like every, every for me, every two, well, this last book take me longer, but in theory, every two years, like, like a new book needs to be coming, right? So then it becomes part of who you are and it's different, right? And then like, Ich spreche, ich muss Sprechengagement finden, ich muss Dinge herausfinden.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ich bin sehr intensiv, ich werde immer noch schrecklich, bevor ich spreche, aber dann, wie du gesagt hast, sobald das Mikrofon beginnt, ist es wie ein Wrestling-Match, du bist so schrecklich, dann schiebst du die Hand der Person, dann gehen alle Nerven weg. Es ist wie das Vergehen, aber es ist wie, du musst aktiv für diese Dinge suchen, richtig?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Du kommst nicht auf 100 Stufen, ohne dass du, wie Leute warten, niemand hat mir je gefragt, ob ich auf dem Stag bin. Was wartet man auf? Ja.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Game of Business. I joke with my kids because they're all video game. I'm like, business is like a video game, but at the end you get to keep the money. You're playing these games, you're winning money, but you don't get to spend it afterwards. It's so cool. And you actually help people and it's tangible and it's the best game ever created.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Oh, thank you. That means the world to me. I appreciate it. Alright, to end out with, for people who heard your story and they want to plug in and learn more about you, where's the best place for them to go and to be able to plug into you and your entire business and your world and see you speak and everything?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Awesome. Thanks for being here and hanging out. And it's always fun having you in Boise. And thanks for being on the podcast. I appreciate it. Thank you. I appreciate the invite for sure.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ja, es ist interessant, weil viele Leute, ich sehe die ganze Zeit und komme in meinen Welt. Also, wenn ich das tue, wie schnell kann ich, wie schnell kann ich Geld machen? Und ich bin immer so, ah, das ist die falsche Frage. Wie die Frage ist, wie du kommst in und lernst es und verstehst, wer du servieren willst und all die Dinge, dass du weißt, dass die Foundation vorhanden ist.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ich bin gespannt, wenn du zehn Jahre ago, als du kind of started, wie waren die? Ich glaube, was waren die Dinge, die du durchgeführt hast, bevor es losging? Was waren die Sehnsüge, die du damals plantest?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Now, obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Also hast du dich entschieden, das zu machen. Ich liebe das, weil so viele Leute... Ich bin sicher, dass es die Leute gibt, die sagen, wie hast du so schnell gewachsen? Und sie verpasst diesen Schritt in der Mitte, wo du sagst, ich will nicht nur gut sein, ich will das Beste werden. Ich erinnere mich an mich selbst, als ich darüber nachgedacht habe.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ich will nicht nur jemand sein, der das nur macht. Ich will das Beste sein, das er je gemacht hat. Und es hat dein Mindset verändert und verändert. Aber ich bin gespannt, als du das Entscheidung gemacht hast, ich will das Beste werden, wie sieht der Weg aus, der dich da herunterbringt? Weil du oft denkst, ich will das Beste werden, aber was tue ich zuerst? Was ist der erste Schritt?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Ja. Interessant. Was ist die Transition von Divorce Coaching zu dem, was du jetzt machst? Weil zuerst, ich meine, du versuchst, besser zu coachen in diesem Prozess, aber dann irgendwo auf der Linie, oder vielleicht machst du es noch auf der Seite, ich weiß es nicht. Nein, nein, nein, absolut nicht.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. Das ist die Russell Brunson Show. Zwei Monate vorher.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Yeah. Have you noticed, like, a lot of times the problem people have is they're really good at the thing. And so because of that, they don't value it. Because they're like, oh, well, this is easy. And then other people look at it externally. Like the woman there, right? She sees you and you're like, that's a superpower.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Whatever you do on stage, like that, you know, and almost for you, you're like, I didn't do anything special. I just did my thing, you know? I think that's what holds a lot of people back, is understanding that, like, Ja. Ja. Ja. Ja. Ja.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn ist nicht deine tägliche soziale Plattform.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, abhängig sind. Und ihre Targeting-Options sind unreal. Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren. Du legst dein Fokus auf die Entscheidenden, die tatsächlich was du verkaufst. Es ist wie ein magischer Filter für deinen perfekten Kunden.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht mehr bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Hier ist das Beste. LinkedIn wird dir sogar 100 Dollar Kredit geben auf deine nächste Kampagne, damit du es selbst probieren kannst. Geh einfach zu linkedin.com. Das ist linkedin.com. Terms und Bedingungen sind nur auf LinkedIn-Ads.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
NotionMail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses and even schedules meetings. It's personalized, automated and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
I've created views for my podcast outreach, my internal team, my JV partners and even launch commissions. Untertitelung des ZDF für funk, 2017 Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now. When you use our link, you're supporting our show.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
notion.com slash russell So, okay, so that transition, how many years ago was that, when you sold the very first business coach?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und für die meiste Zeit, als ich mit Funnel Hacking gesprochen habe, waren alle Sprechplätze fertig. Und ich habe sie zwei Mal gesprochen. Und beide Male war ich so, oh mein Gott, ich muss sie sprechen in Funnel Hacking Live. Wie werden wir das machen? Also wir mussten Dinge umdrehen, wir mussten Leute umdrehen.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
A decade when the business coach was there.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Okay, eight years as the first business coach. Yes. Okay, and then tell me about that journey then. So then now you've got an outline, you've got a name and $10,000. Most people freak out at that point.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
How do you shut that down then? Because a lot of people struggle, they never get past that, right?
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und wir haben sie, um zu sprechen, gerade bevor ich meinen Pitch gemacht habe, was eigentlich einer der schrecklichsten Orte ist. Und glücklicherweise hat sie gesagt, ja. Und sie kam auf der Bühne und gab eine meiner Lieblingspräsentationen von Funnel Hacking Live dieses Jahr an. Someone who I have so much respect for and it's been funny getting to know her over the last three or four months.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
So cool. When you said that, it reminded me, Annie Grace is writing another book right now and I had a chance to read one of her chapters. And she said something that was so fascinating. She said that she was talking about thoughts. But she said, first off, she's like, you know, our heart beats. All the time, right? And our lungs breathe.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
And this stuff's happening subconsciously every single day. And she's like, just the same way that your heart beats and your lungs breathe, your brain has thoughts. It's the same thing. And they just show up and they show up and they show up. And a lot of times we think that those thoughts are, you know, it's like, it's something, but it's not, it's just, it's just an impulse.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
It's just like breathing, you know? And so would default, the default thought for most people, auch wenn du erfolgreich bist, ist der negative Gedanke, der immer mehr kommt, richtig? Und wie du gerade gesagt hast, dass der lauteste Geräusch gewinnt, ist faszinierend, weil das coole an Gedanken ist, dass wir unsere Gedanken wählen können.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Wir können sagen, ich möchte das denken, und dann kannst du diese anderen ausdrücken. Aber im Grunde, wenn du da sitzt, sind all diese verrückten Sachen, negative Sachen fliegen sofort rein, richtig? Jedes Mal.
The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
Und es ist wie lernen, diese zu kontrollieren, weil ich kann nicht kontrollieren, du kannst deine Atmung kontrollieren, ich glaube, dein Herz, aber du kannst die Gedanken kontrollieren, wenn du lernen kannst, das zu beherrschen und das zu kontrollieren. dann ändert es die Dinge, was so cool ist.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
And it's been so much fun to like, you know, to help grow that company and that brand again. And if you're not a member yet of his newsletter, the newsletter is amazing. If you go to NoBSLetter.com, it's the monthly newsletter. It's like getting a seminar from Dan Kennedy delivered to your house. every single month. And it's one of our favorite things we do here.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Um, so if you haven't plugged into the Dan Kennedy world yet, you need to, especially after listening to these interviews and yeah, so no BS letter.com is where you go plug in, get a, you get like $10,000 to Dan Kennedy stuff for free. And then we ship you out a newsletter every single month with Dan with cool Dan Kennedy stuff. So this news has been running for 40 plus years.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
It's like the longest running marketing and sales newsletter on the planet. I've been a subscriber now for almost 20 years. And if you're not a member yet, then you must hate money. That's the only logical explanation I can think of. All right. Other than that, we're gonna jump right now into part number two of my exciting interview with Mr. Dan Kennedy.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everyone? This is Russell. Welcome back to the show. I hope you enjoyed last episode.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
I'm curious, because where's our transition now more to you becoming that person and doing it? so my next question is kind of twofold, but one is you said the third of the people that are in the room are, you're feeling that way, but most of them aren't doing anything, right? They're just feeling that way. So number one is like, how do you not have the fear to go out and actually be that person?
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
But number two, like what are the other things you have to do to become that person and be willing to step up and actually be the person leading the charge?
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Oh, that's a sign of success.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
All right, funnel hackers, let me ask you something. How much of your life is online? Think about it. You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Your data, your passwords, your browsing habits, and even your business strategies could be at risk. That's why I use NordVPN. the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
NordVPN is one of the fastest VPNs in the world, so there's no buffering, no lag, just seamless browsing whether I'm working, streaming, or traveling. And here's where it gets even better. NordVPN has over 7,100 servers in 118 countries.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell. That's nordvpn.com slash r-u-s-s-e-l-l.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
You had a chance to sit in at Funnel Hacking Live VIP Day with my interview with Dan Kennedy. We had a chance to dive into some really cool things and the feedback so far from you guys has been awesome. And that was just part one of four of my two-hour interview I did with Dan. So today we're going to jump into part number two. And this is going to be a really fun one.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Some of the key highlights you're going to learn about during this interview. One of the things Dan talks about is called the radical big idea. This is why every market leader has to have a bold message. It cuts through the noise. We're talking about that. We're talking about creating and taking the heretic position in your market.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
and how challenging the industry experts will create instant loyalty and attract customers to you. We'll talk about the man on the white horse, which is one of my favorite things Dan talks about, why most sales and marketing insiders give you really bad advice, secrets handling, criticism and backlash and negativity, all your haters, things like that, and a whole bunch of other really cool things.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Hey, it's Russell Brunson, and I have a confession to make.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be.
The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
So I hope you enjoy this next interview with Dan Kennedy. If you haven't plugged into the Dan Kennedy world, Dan is where I learned business from originally almost 20 years ago. I still to this day, the person I listen to the most on marketing and business advice is Dan Kennedy. I had a chance three or four years ago now to actually acquire and buy his company.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So get all the who's. And then the last piece I had here before I'd walk into the next portion of these is really understand why are you doing this? And this kind of comes back to the vision, like you're casting the vision, figure out the pieces, who are the who's.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But the big thing when you start getting the right who's on board, they want the vision of what they're creating, but they also want to know why they're doing it, right? What is the why? And you hear this talk, you know, hear like Simon Sinek and people talk about like, what's your why? What's the reason behind you actually doing this?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You've got this project over here and this project, and four or five projects that are halfway done, but they're not finished yet, right? How do we actually close those things? How do we get them done? And that's what I'm gonna show you guys today, and I think this will be very helpful for most of you,
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And it seems cheesy, I think, but the reality is it's so important. It's so true. When you understand the why and you cast a vision, people will follow you. They'll follow you to the ends of the earth. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
LinkedIn, the place to be, to be. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
entrepreneurs like me and like you who have probably some sort of entrepreneurial ADD that keeps us from focusing. How do you focus enough to finish so many things? Because when all is said and done, you're not going to remember in your business for the things you're creating.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Remember, when it comes to hiring, Indeed is all that you need. Some of you guys know, over the last, man, two and a half, three years now, four, I don't even know how long it's been, but I've been collecting these old books, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And for a long time, people thought I was crazy because Raya Russell's spending literally millions and millions of dollars to collect old books from people who have, you know, are no longer on the planet. And nobody could understand. I was trying to explain it, nobody understood. And so I remember...
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We were about to go to Mastermind in Paradise down in Mexico with all my Inner Circle, two CCX members, things like that. And so we're about to go down to Mexico. And I had an idea. I was like, what if I pitched everybody at the Mastermind to be part of this project? They could put money into it. They could be part of this amazing thing. And I was like, I had this idea.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm like, what if we sold, you know, we offer people they could buy in at a million dollars or $100,000. Anyway, one of those things is like, this is an idea that doesn't make any sense. And probably everyone's going to say no, but... but we should try it.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so before we went to Mexico, it was like two days before we went to Mexico, some of my team, you know, I was talking to some of my team, and they're like, well, we should cap, like, let's capture you, explain why you want, like, why are you trying to build this? Because it still makes sense to none of us, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so my team came, and we went to the Napoleon Hill room, which is, I've got to backdrop all my Napoleon Hill books and things like that, set the cameras, and I remember Dan was there. He's like, so do you have a sales script? Do you have something? I'm like, no, but... I'm just gonna tell people why. I'm gonna tell them why I'm building this. Is Russell crazy?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You'll remember for the things you actually create, the things that are published, the things that get out there into the world. That's what I'm going to talk about. It's one of the jokes we have internally. I can't remember. This is man, probably five, six, eight years ago, I don't know, we started talking about this.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Maybe, but this is why I'm doing this. This is why I'm literally investing, at this point, tens of millions of dollars from my own pocket into this vision, right? And so I made this video and I just explained the why behind it. And at the end I said, you know, basically it's a million dollars, this is what it looks like, and I kind of explained the why and I did that.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And when I got done recording the video, it was one take, no editing, just one take all the way through, and the three or four guys in the room were just kind of staring at me. I was like, was it okay? And one of them was like, oh my gosh, if I had a million dollars, I would give it to you right now. And then someone else is like, I finally understand your vision.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Why have you been buying all these books? I finally see what you see. And I explain the why. And then I go down to Mexico and I show that video. It's a 10, 15 minute video explaining the why behind what I'm doing, making them a million dollar offer. And then I came on stage afterwards and I explained it.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And from that little presentation, initially we got commitments for $17 million donated towards this cause. Is that crazy? All those didn't stick over long-term and stuff like that. We kept a lot of, a couple of them fell through and things like that, but it's still insane, right? That I was able to raise $17 million on a 15-minute video explaining my why. That was it, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And then making a really good offer. So for you, it's like when you're casting this vision, like why are you doing this? Why should they care? Why would they want to be part of it? And this comes down to, again, if you're trying to figure out who are these who's you're going to be able to help with it, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If you're trying to recruit a who to be part of your project, if you can't explain the why behind it, why would they come? So you want me to work for free so you can make something and sell it and make money, right? Who's going to be excited about that? Nobody. But if you've got a reason why you're doing this, what is that? Why are you so passionate about it?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Why are you putting in your own time and money and effort and everything you've got into this business or this project or this idea? Explain that and then people will line up to work with you. When we explained ClickFunnels, we put it out there and people saw it. It's crazy.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
People started coming from everywhere around the world to come work with us, to work for us, to be part of the movement because we explained the why. And so figuring out your why. Okay, so I'm kind of all, not that I'm all over the place, but I'm going through my bullet points.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm skipping around a little bit just because I want to make sure I'm covering them all in my logical sequencing of events, which is different than my bulleted outline that I wrote before this. But first thing again is figuring out, are you a starter or are you a finisher? And surrounding yourself with the other type of person. Number two is casting the vision.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
What is the vision of what it is you want to create? Again, I do it through videos on my remarkable. Number three would be explaining in that vision your why. Why are you actually doing this? Why should they care about it? After the why, then it's going and taking your vision and breaking down here all the pieces that are involved to be able to make this vision become a reality.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We talked about this joke of just like, what we get done in our company every single day is what normal companies get done in a year. So we always call them funnel years. So we're like, oh, in three funnel years from now, blah, blah, blah, whatever the thing's going to be done, right? Because what we get done in a day, most people, most companies, most businesses get done in a year.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
One of my favorite quotes, I can't remember where I heard this from, but I'm sure someone, I'm sure you guys know what it is. This is a famous thing, but they say, what's the best way to eat an elephant, right? And you look at this vision, like, whoa, that's a huge vision. That looks awesome, bro. So how are we going to do that? What's the best way to eat an elephant? one bite at a time, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
That's what the pieces are. You're breaking down these pieces into all the different, like, here's the different bites you gotta take to be able to actually eat the cellophane, right? So here's all the different pieces. So for me, it's Morag taking my vision and project managing. Here's all the different pieces for our team to do, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And then if you don't have a team yet, then it's figuring out who are all the who's you need to actually get those pieces done. So you can get them done in the next three months versus the next year, five years or 10 years, right? At One Funnel Hacking Lab, I remember the first time I ever explained this who not the how principle,
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And I was showing people this vision from getting started to winning a 2ComicClub award, right? And there's this big, huge gap between those two things, right? I said, now, to go from a beginner to winning a 2ComicClub award, the first thing you have to do is you have to go and you have to figure out how to create a product, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It's like show the timeline and then you're going and all of a sudden you get the spot where you're like, oh, how do you create a product? Well, I don't really know. And then it's like, from here you gotta go and you have to go study how to create a product, how to do... product research, how to record a video, how to edit a video, how to like, and all the stuff, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And it's like, on average, it's gonna take you three or four months to master all of that and create the content, right? So now you're on this path from startup to Two Comma Club winner, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You go on this path, boom, to create a product, you figure out, and you get stuck with the how, and it takes three or four months, and you get back on the path, okay, I'm gonna keep going now, and it's like, now I got the path there, now I gotta figure out how to set up a website, how to build a funnel.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
how to write copy, and it's like every single step, and we showed this thing, and when I took all these little pieces, if I take three months to learn that, six months to learn that, a year to learn that, and we pieced them all together, just all the skillsets you need to win a 2ComicClub award, right? To be able to create an offer and launch into the world, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Copyright, driving traffic, all different pieces. We put them together, it was like 7.49 years, if I remember, it was like how long the timeline was if you wanted to go do this on your own. Right? So that's the problem is we have this vision. It's like, hey, for me to get this all done by myself, it takes 7.49 years. If I actually like line it back to back, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If I'm actually strategic and I show how it actually, what it's going to look like. And that's why most people don't get stuff done. Okay. So instead we have to break that down and again, it's coming back to the who's not the how. Okay. Here's the five pieces. I can get so-and-so here, so-and-so here, so-and-so here, so-and-so here. They can all be working simultaneously.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So they all comes together at once. And also now that it takes it from 7.49 years, I can compress that down to three weeks. See how that works? Because I'm not trying to learn how to do all the things. I'm finding the who's who already know how to do the thing. They can all be working simultaneously because it's not me just doing all the pieces and next piece, next piece.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So how do you do that? How do you compress time? How do you get that much stuff done? And that's what I want to share with you guys. So That's kind of the concept. So I've got five or six points that are very, very important to understand to help you to get these things done, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
They don't have to learn it because they don't know how to do it. It's just I gotta cast the vision, explain the why, figure out the pieces, and then gather the who's. If I can do those pieces, I can compress time dramatically. It's the reason why we can launch companies and businesses and funnels so quickly, just because I've got the who's in place who can do things very, very quickly.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But it took me years to get that. When I first started launching business, I had one designer I loved. I had one, you know, I had to write the copy because I couldn't ever afford copyright. I had to learn copywriting. I had one programmer. So I had these five or six people. So every time I had a project, I knew and I knew, okay, this person charges me 300 bucks for logo.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
This person charges me X. And I knew what those things were. So whenever I had ideas like, hey, it's gonna cost me $1,500 to get all the pieces done or whatever it was gonna be, right? But I knew that. So I go make the money, come back. Okay, guys, here's the vision. Here's everyone's payment for the thing. Let's go build this thing, right? And that's what I would do. Okay.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So those are some of the first set of components. I want to talk about, there's two big things, and these are the pieces I think drive the are the reason why I get so much stuff done. And these are the pieces that are missing from most people when they're trying to figure this out, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And I was lucky when I went to my, man, the second seminar I ever spoke at was a Carl Galletti event in Las Vegas. Went down there to this event, and again, I went and I presented, I pitched, I think I sold six people a thousand bucks a piece for my offer, so I was pretty excited. And then I remember watching other speakers, and one of the speakers was John Carlton.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
He's one of the greatest copywriters of all time. And John's over there speaking about copywriting, and I was like, I knew that copy was the thing that I was struggling with the most. I needed to learn, because it was too expensive to hire copywriters at the time. They didn't have AI, they didn't have funnel scripts, they didn't have any of these things.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And I was like, of all the pieces, I can hire a designer for a couple hundred bucks, I can hire people here, but the copy was the most expensive. In fact, I remember trying to hire Michael Fortin, and he quoted me eight grand. I was like, eight grand? For some words on a page, it made no sense to me, right? So I'm like, I have to learn this. So Carlton was selling the course. It was $2,000.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I remember buying the course, getting home, and I started going through all the materials and the learning and everything. And in that course, there was a little tiny tape. On the tape, it was Gary Halbert and Michael Fortin talking about copywriting. And so I'm listening on my cassette player. I have my headphones in. I'm listening to these guys talk about copy.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so before I go too deep into the actual principles, I want to share with you one of the stories, it was just one of the insights when I first got into this business was really powerful for me. Okay, again, you have to remember, like when I came into this world, I was a wrestler. You can tell from the cauliflower ear, right? I'm a wrestler. I had a C in my marketing class.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And I still remember Halbert was talking. And if you guys don't know Halbert, his nickname was the Prince of Print. He was like one of the greatest of all times. He passed away a couple years ago. I had to chance to interview him once, uh, about a year before he passed away, which was, you know, for me, like insane honor. I was a college kid and I'm interviewing the Prince of print.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Like it was, it was crazy. Uh, anyway, I'm listening to this podcast or this, this tape between these guys and Halbert shares the story and I'm gonna share the story with you. Um, I'll, I want to caveat it with, I've shared this story at some of my bigger events. And one time I had three or four people who got very offended by it. So you may get offended by this.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If you get offended by it, I think you're dumb because this makes no sense why this would be offensive. This is a story that illustrates the point. And it's not, I don't even know if it's true or not true. It doesn't even matter if it's true. It could be a parable for crying out loud. So if you're going to get offended, I apologize in advance, but that's kind of on you.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Either way, I'm going to tell the story because it illustrates something and it changed my life when I heard it. So this is what Halbert said. I think it was called the Scuttlebutt Tapes was the name of the tapes. You better go try to find them on eBay. But I'm listening to this tape, and Halbert talks about how we get so much stuff done.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And he said, you have to learn how to trick your mind into believing that if you're not successful, you're going to die. Okay. And this is, and then he goes on and he says, he says, if you look at how the Mexican mafia, how they get things done, right? They go to the government and like, Hey, we need you to change the laws because if you do change the laws, we're gonna make way more money. Right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So the mafia goes to the government, the government's like, you know, whoever the head of the government's like, no, like why would we do that? That's the dumbest thing ever. And so what happens is the next night, the mob, the mafia or the mobster, whoever will go break into the house of the politician.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
They'll sneak into the room and they'll wake up at night and they'll show them two options, okay? One option is lead, a bullet, boom, okay? The other is gold, okay? Plateau or plomo, the lead or the gold, okay? Those are two options. And they come back to the politician like, we need you to change the law and you've got two options.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But one, if you do, boom, you get a bag of gold or silver, right? There's the bribe. Or if you don't, there's the bullet, okay? Letter of gold, bribe of the bullet. Plato or plomo, like there's a couple different versions, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And he says, when someone comes up to you and those are two options, either you're going to get a bunch of money or you're going to die, you figure out how to change the law. When those are your only two choices, he said, the reason why most people aren't successful is because they're weak on their own mind. They set a deadline like, oh, I can change it. Oh, this is a hard deadline.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
No one's holding me accountable. And they keep moving and they keep moving and letting this deadline shift and move and move. And Halbert said, the reason why I'm so successful is because in my head, I set a letter goal deadline. Either I'm going to have this thing done by this date And if I do, I get a bag of gold. If I don't, I'm going to die. Letter gold.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Like that was the mindset he had to have. He said, when I shifted my mindset to be the letter gold on every single thing, plato or plomo, every single time, I figured out a way to get it done in time. So after hearing that, I was in college at the time. I remember hearing that. I was like, okay, that's how you have success. You've got to set these deadlines. Letter gold. And so...
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I didn't have a degree in business. Like I was, I barely graduated high school, barely graduated college. I was not at the top of my class. I was the bottom of my class. I was a great wrestler and that's what kept me going through college and stuff because I wanted to compete. But I wasn't great at those things.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
For me, I started thinking, I started putting these projects together, right? Okay, and this is the idea, here's the vision, here's the four or five people I'm gonna hire. And then I would tell them, before we got anything done, I would set a launch date. I'm like, this is the day we're launching. And at first, people thought that was a movable date. They did not know what my mindset was.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It was letter gold. These dates do not change. Okay, so we set a date, December 13th, or January, whatever it was, we set a date, this is the day we're launching, and I said, everyone go.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so so-and-so's designing, so-and-so's doing the webpage, so-and-so's programming, I'm writing copy, and we're all busting out getting our pieces put together, and we get closer and closer to that deadline, right? Getting closer and closer. And people are like, is this actually launching Thursday? I'm like, yeah, I guess Wednesday morning. I'm like, I know, we have to get this done.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Just so you know, we're not going to bed until this is done. And then we pull all-nighters, like two nights in a row, get it all done in time, just in time for next day we launch it, and we launch it, put it out in the world, and guess what happened? Boom, we didn't die, we got a bag of gold, right? So next project, I set these letter gold deadlines.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so we start setting these letter gold deadlines every single time, plot to our plumber, the bribe or the bullet, like every single time. And my team started knowing like when Russell sets a deadline, like that's the deadline, nothing's changing. We will hit that no matter what, okay? And if it means one night we're not sleeping all night, then we're not sleeping all night, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It means two or three nights, like whatever that is, but that deadline does not move, Okay. And that's how we started getting stuff done. Like that became the big secret. Okay. And I started tricking my mind where literally I was like, we have to get things done. Right.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so what happened as soon as I cast the vision and Denver told me how long they thought things were going to take, then I would set the deadline. And then for me, I didn't want to make these deadlines soft because then, you know, human beings are like, we're wusses. We're like, oh, we're going to change things and move things around. It's like, no, if I set the deadline, I got to set this.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So I would set the deadline and then I would set up a JV page. I email all my affiliates and partners like, this is launching on June 13th at 6 p.m. It's like, everyone knew I'm going to get in your calendars. So everyone who's going to promote this thing, they had on the calendars. It had to be done or else I was going to lose tons of money, right? And then I would tell my team that.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We'd reverse engineer it and then boom, we'd all go to work and we hit every single one of our letter goal deadlines. And this is the reason why a lot of people don't get stuff done. They have this philosophy. One of my mentors, Matt Fury, used to always say this. He called it the manana principle. We get something, oh, I'll do manana. Oh, I'll do manana. Oh, manana.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So when I started getting into business, it was weird because I started noticing a lot of the same frustrations I'd have in school, right? I'd be sitting there listening. I couldn't get things done. I was frustrated and I didn't know what to do. And I remember I was at this one event And I used to go to a lot of events back then because I was trying to figure this out.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So as soon as manana, tomorrow comes, guess what? Then you're like, oh, I'll do manana. Because manana always gets pushed out to the next tomorrow, the next tomorrow, the next tomorrow. And that's what most people do. And they just keep punting the ball down the field, down the field, down the field, not actually getting the thing done. And that's the problem. Okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
The reason I get stuff done is because I have a letter goal deadline. I can look at my calendar right now. You guys can't see it from where you are right now, but I have a calendar. And on my calendar, it's a big, huge wall calendar, right? So you see January, February, March. It's got all the dates. And I have big, in marker, all my letter goal deadlines, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I can see them right here, like Funnel Hacking Live, letter goal deadline. I can see product launch there, product launch there, new offer launching there. Like, they are hard-coded in marker on my wall, okay? And that marker is... Well, it's not. It's magic marker, but it's letter gold. It is stuck on there. We will hit that. I'm going to hit it. My team's going to hit it.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We all know what's going to happen. We do not miss our deadlines. You've got to stop letting yourself off the hook. Just stop looking for tomorrow, tomorrow, tomorrow. You set a date, and then you do not deviate from that date. If you deviate from that date, Okay. Boom. You die. You have to trick your mind. Like I literally tricked my mind.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Like my wife would have sometimes, uh, it'd be like, you know, 6am I hadn't slept in three days and she's like, you need to come to bed. I'm like, I can't, I can't. She's like, why? I'm like, and consciously, obviously I know like, well, I could come to bed and we could move things, but yeah, you know, but in my mind I'm like, I will die. Like, We set this goal. I have to hit this.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And I got so good at tricking my mind that everything bended to my will because of that. Does that make sense? Whereas most of us are letting ourselves off the hook all the time on our deadlines. And he's getting pushed down and pushed down and pushed down.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I have people all the time in my inner circle that come to this thing we call decade and day where they come out here and we sit down and I have a chance to spend time with every single person in your circle. I ask them what we're working on. We set a plan. And then the last thing you can ask them, I'm like, so when's this launching? And they're like, wait, what?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm like, well, when's it launching? And they're like, you want me? I'm like, yeah, accountability. You gotta pick a date right now. Okay, in two weeks now. Okay, done. In two weeks, my assistant, follow up. They gotta make sure they do it, right? Quit letting yourself off the hook. Pick a deadline, pick a date. Do not let it bypass. That's how you win. Okay. Letter gold. So that's the next phase.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I was trying to be in proximity with people who were having success because proximity is power. And so that was kind of the thoughts. And I remember at one of these events, this guy spoke. And his name is Alex Mandoj. And some of you guys may know Alex. Just one of my early mentors, really smart guy. And he said something that was so powerful.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
The letter gold deadline. Okay. All right. Funnel hackers. Let me ask you something. How much of your life is online? Think about it. You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Every time you connect to the internet, you're exposed your data, your passwords, your browsing habits, and even your business strategies could be at risk. That's why I use Nord VPN. the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
NordVPN is one of the fastest VPNs in the world, so there's no buffering, no lag, just seamless browsing whether I'm working, streaming, or traveling. And here's where it gets even better. NordVPN has over 7,100 servers in 118 countries.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers, don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell. That's nordvpn.com slash r-u-s-s-e-l-l.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all free. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Okay, now, this is what's gonna happen. This is the last step here in my little process, my framework for yesterday. You set the letter goal deadline, you start working towards that, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
He said, Russell, you have to understand there's two types of people in this world. There's people who are great starters and there's people who are great finishers. Okay, there's starters and there's finishers. He said, you have to figure out which one you are and then surround yourself with the others. And I remember thinking about that. In the time, I had a whole bunch of half-built bridges.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You're working towards it, you're working towards it. Now, it doesn't matter if I give myself two weeks or two months or two years. Okay. When I get to the deadline, all the work will compress and compress and compress. And usually I'm always going to pull an all nighter the night before. Okay. It doesn't matter how far out I plan.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So I might as well do two weeks from now instead of two months from now, because either way, I'm going to be up till midnight or two or three in the morning, night before, because that's just how things work. Right. We have all these tasks that seem easier to get closer and closer and closer to this letter goal deadline. Right.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If you get closer to that, like, it's like, I can't get these things done. I can't get these things done. And then your brain is going to want to go push the deadline. Okay? That's your brain being weak. You do not allow your brain to push the deadline. That's not how it works. Okay? Instead, what you do, okay, you start looking at all the different tasks. Okay? Remember when we said the vision?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Here's all the tasks we got to get done. Okay? And when you do that, there's always two types of tasks. There's tasks that have to get... they have to be done for the project to go live. Okay. I call these straight line tasks. These are the things like, like these have to happen or else the thing's going to fall apart. Right. Okay.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But then it's like all these other tasks are like nice to have, like, Oh, make it look awesome. If we did this and we could do this and we could do this, we can do this. Right. Okay. So at the beginning of the project, we know here's all the straight lines. These are things that have to happen for this. If any one of these six things don't happen, the thing falls apart.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If I don't have a product, it's going to fall apart. If I don't have a funnel, it's going to fall apart. If I don't have a payment processing, it's going to fall apart. If I don't have traffic, it's going to fall apart. Whatever those five or six core things are, the straight line, those are the ones you have to have for the project to happen. Those you cannot deviate from.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You have to put more emphasis and more priority on those. Then you have all the nice-to-haves. Okay, and this is what happens for me. Okay, I get closer and closer and closer and closer to the deadline. As I get closer, I'm like, holy crap, we're not gonna make it. Okay, and this is where people try to push the deadline. No, no, no, don't, letter gold, not gonna happen.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You do not push the deadline. Instead, you start looking at all the tasks and say, okay, all right, well, I wish I had a chance to write all the pre-email sequence. I don't. So that's the nice to have. That does not have to happen. I don't have to have that to launch. And then like, oh man, I wish we had more designs and stuff like that. But we don't have to have that to launch.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I wish we had this. I wish we had this. And so I start cutting out all the nice to haves as I get closer and closer and closer. But I stick to the straight line, the things that I have to have. I do not deviate from those. I do not push the deadline. But I get rid of all the nice to haves because as we get closer and closer and closer, things just kind of fall where you can't get everything done.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
ever. I've never had a chance. We're like, we got everything done just in time for launch. Not once in two and a half decades of playing this game. Okay. It's not going to happen. Okay. Think about in sports. I'm the same way in sports. Like I've been training and practicing and training and practicing and getting closer and closer to the match. Okay.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Nice thing about sports is like when they set the schedule for the year, those are letter goal deadlines. That match is happening. I'm competing against this school, this team, this whatever on those days, no matter what the tournament's not moving for me if I'm not ready. Right? And so I'm like, I always need to do to get perfected for the tournament. It's like a closer and closer.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I had a whole bunch of projects that were halfway done. And I was like, I'm really good at starting things. I love starting things. I get so much energy and excitement and like passion from the starting of a thing. How many of you guys are the same as that? How many of you guys are like the starters in your business, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Like I'm not going to make it. What are the things I have to do to compete? Okay. As a combat athlete, what do I have to do? I have to make weight. Okay. So I have to wait. I have to lose, you know, 20 pounds to be on the scale by Thursday at whatever weigh-ins are, or I do not get to compete. So like that's a non-negotiable. Okay. Like that has to happen. Like.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And honestly, I have to win my wrestle off at my team. If I don't do those two things, I do not get a wrestle. So those are the straight lines I have to have. Everything else is nice to haves, right? Like getting in better shape, getting your cardio, getting your muscles, doing the drilling. Those things are all great, but they're nice to haves, not the have to haves.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If I do not make weight on the day, I do not get a wrestle. So those are the straight lines. For me, if I'm launching a project on next Thursday, one of the things that have to have happen for people to actually buy, okay? Um, and so those are the things I'm thinking through, like what's the straight line.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And as you get closer and closer and closer, all the nice to have is going to fall apart, fall apart, fall apart. You hit the deadline, you launch it. And after launches, then you come back and say, okay, what are the nice to haves that we didn't finish? And now we start weaving those and start backfilling those after the project goes live. And that's how we play the game.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
That's how I get so much stuff done. From the outside, I don't know what it looks like to you guys, but internally, it is a mess every single time. Everyone's going crazy. Deadline's happening. We're all cranking. Everyone's working on things. Last minute, we're like, we can't get that done, that done. This doesn't happen. None of the social posts are done. None of this is done. None of that.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It doesn't matter. We're launching the webinar. Boom, webinar launches. We make a bunch of sales. Sales are coming in. It's like, sweet, we made sales. Okay. Whew. We got 30 seconds to breathe. Now it's backfill. Go get the social campaigns. Figure out, go get this, go get this, go get this. Start plugging it in, plugging it in, plugging it in. And now we get those things done in the future, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We do not move from our letter goal deadline. That is the key. That's what most people are struggling on is they keep letting this thing move and move and move and move, okay? So when you ask me, Russell, how do you get so much stuff done? Those are the things. I know I'm a starter, so I surround myself with tons of finishers.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Number two, I cast a vision that everyone on my team can see, they can report back to, they can seek, they get stuck in the process, they forget, they can go back and they can watch the video, understand what the vision is of what we were creating, they understand the why we're doing behind it, so they can get bought into the why so they can be motivated as well.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Number three, we've broken down from the vision. Again, all the starters were great at the vision, If I had to finish now, take that vision and say, okay, here's all the pieces that you need to get in place to be able to actually get this thing done. And if you can't afford a finisher yet, then you're going to have to be both. It's going to be painful, but you've got to do it anyway.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It's so much fun to have the idea and to brainstorm, to figure it out and get the logo design, buy the domain, start talking about things. But as you get further and further, at least for me, It's like further and further along the path, the less fun it gets, the less fun it gets.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
For the first decade of my business, it was me. And so for the first decade, I had to be the finisher. I had to go take the big project and break it down. I was not good at it. But I didn't have any money, so I couldn't hire somebody else to do it. So it was me figuring all those things out. And so you figure out what are all the different pieces.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
After that, the goal is to figure out who are all the who's who can help you with this. Okay. Again, if you've got to go and try to relearn all the, or learn all the different pieces to make this successful, you're probably not going to be successful. So figuring out who are the people I got to start gathering my adventures team. I need the Hulk. I need Iron Man. I need, you know, Dr. Strange.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Here's a lot of pieces, people I need. And then figuring out how to either pay those people or partner with them or give them equity, whatever it takes to get those people on your team. After you've got them all figured out and you find out from everyone how long it's going to take, you set a letter goal deadline, you get everyone's buy-in on this, and then you do not deviate, it does not move.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Then as you start marching towards that letter goal deadline, you're focusing on the straight line, things that have to happen for you to be able to actually launch. As you get closer and closer and closer, all the nice to haves will start falling off, falling off, falling off, falling off, falling off. But you stick to the straight line until you get it done.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You launch it, and after it's out in the world, then you come back and start weaving in all the nice to haves, weaving in all the nice to haves. And that's how you play the game. Now I want to tell you guys a real quick story to kind of wrap this up to show you the results of this. Because a lot of times we think the launch, putting the project out there, then it's done. And it's not.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It's like that's the beginning of the game. So man, six months ago, I had a vision for a project and it was an event called Selling Online. You guys probably heard of it. If you haven't, go register for it. We do it once a month. It's amazing, okay? So Selling Online event, cast the vision for my team. Everyone got excited. We saw the whole vision in two weeks, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We put together the whole thing. So what do I have to do in two weeks? So there's a lot of stuff, right? But number one, we got people to actually show up. So step one, create the funnel page, the upsell sequence, members area, and we promoted it. So we promoted the list before I even created one presentation. Now this is a three-day event where I'm doing basically every single presentation.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So we launch it, people are registering, they're signing up, and it's like, cool, people are registering. Step one is done. I don't know what I'm gonna talk about. Okay, well, all right, that's step number two, right? So then I'm going back and I'm killing myself. I know that for me to be successful, we do the entire event, but there is an offer on the event, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And then for me, as soon as like the project's done, like before I ever launched, like when the funnels, like the product's been done, the graphic design's done, the funnel's finished, as soon as that's done, for me personally, that's where I get bored. I'm like, okay, I'm done. I want to go create another funnel. Like I literally, as soon as like, and it's funny because
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So I know that of all the pieces, there's a lot of nice to have, all the presentations would be nice to have, but the one that has to happen for us to actually make money is the selling presentation. So my next piece, like straight line, webinar registration page, Drive traffic, straight line, number one. Reg page, two. Registration page, straight line, number three.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I have to have a webinar that's gonna sell. So I focus all my effort for a week on creating the one presentation that's going to convert people and get them to buy. Create that presentation. Now I've got the pieces. Worst case scenario, people registered, went through the funnel, They go through a three-day event.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I got the one presentation where I sell, and then we got the offer, and the members are in the back end, right? So those are the pieces that had to have happened for the event to work, okay? So we got those pieces done. Then it's like, I still have another week. Cool. My let it go deadline's a week away before the event actually starts.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now I can go and try to see if I can get all the other presentations done. So I'm doing presentation number one, number two, number three. I'm trying to get all the other presentations done, right? I got closer and closer. So the event goes live. Guess what? It's a three-day event.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I had everything done for day number one, everything done for day number two, and I had nothing done for day number three, okay? I ran out of time. But the event went live. So we launched the event. I do day number one, do day number two. We make the offer. People go by. Day number three comes out and had an outline for what I wanted to create, but I didn't have any slides and had nothing else.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So I got on stage and I was out of time, but they were there, right? So I go through and I do the entire day number three just from an outline, okay? And luckily day number three crushed as well, right? And so that was the first event, okay? Now what has happened? All of the biggest, the biggest, like the straight line, the biggest blocks all got done, right? And they were all working.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now it's like, what do we not get? So our team afterwards has this like, we're all like, oh, we did it. I can't believe that, right? Okay, like what do we forget? It's like, oh, we forgot the email sequence. We forgot this. We forgot this. We ran out of time for this. Like all the nice to haves, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So it's okay, let's do this event again in a month and let's go back through and let's, you know, now we have, the hard work's done, right? The four or five big rock, like we have a registration page, we got a funnel, we have the offer, we have memberships, like all things are done.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So now we're doing this round number two, okay, we've set a letter goal deadline, it's happening in 30 days, then it's gonna happen again, boom, we come back. And this time around, what do we do? We go back through, and I have some time to plan day number three, right? We go back live again. I do day number one again.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And this time, I was like, day number one was good, but I missed a couple pieces. I decided to have McCall Jones come in and teach one or two sessions, and we moved some things around, right? Did it the second time around, right? And the second time around, we started thinking, like, hey, how do we get more people to show up to the webinar? How do we get more things?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
For me, the only way my business actually makes money is everything happens after that point, right? Do we actually sell? Do we continue to sell? Do we grow? Do we scale? Those are the things where you actually make money. But for me, I'm a great starter. And I started realizing when I heard Alex say that, like, man, I'm a really good starter, but I'm not a great finisher.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So all the nice-to-haves, now we had time for those. We launched the next version of the event. It did awesome, okay? Then we come back. 30 days later, let's do this event again. The nice thing is that all the major things are done. Most of the nice things, nice to have done things are done, but there's a lot of other pieces we're still missing. So let's come back.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now I'll come back and add some more of the nice to have things, right? And we keep doing this month after month after month. So check this out now. I'm just looking at my stats right here. So you can, I'm not gonna show them to you right now, but I'll tell you what they are. So I've done this event now. One, two, three, four, five, six, seven, Six times.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
This month was the seventh time we've run this event. Seventh time we've run this event. Each time, making little tweaks, making little changes, tweaks and changes. Based on those tweaks and changes we made from this last set of the event, because the event was all perfect, now we're just tweaking. I literally tweaked 10 minutes of the event.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
From that 10-minute tweak, the nice-to-have thing that we finally figured out how to do, we 3X'd our sales. 3x our sales. Do you hear me say that? 3x. A lot of times I'm happy with a 20% conversion, 30% increase in conversion. We 3x'd our sales on the one, two, three, four, five, six, seventh version of this event. Okay? And that's the secret, you guys. We're also trying to get so much stuff done.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Okay, we get it done and then we iterate and we iterate and we iterate and we iterate, okay? This event that we've now mastered, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We're gonna do it again next month and I got all the things in place and it's gonna be easier for me to do because I know what the presentations are, I know what the, like all the nice to haves, all the have to haves are done and we'll just keep tweaking and changing, right? We'll do this again next month and like,
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I don't know, who knows what the numbers will end up being, but I would say conservatively this event will be a $30, $40 million a year business. Just the event, just by itself, right? But it comes from this process. And so that's how we get stuff done. Now for me, we're doing this on multiple projects at a time, multiple businesses at a time. You shouldn't do that. You should focus on one.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But I want to show you that's the process how we do these things, right? I think a lot of times the reason why we move our letter goal deadlines is because we think we got one shot. We got one shot, it's going to work or it's not going to work.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
When you start thinking that way, it goes out there, and then yes, you got one shot, but the reality is in this game, in this business we're playing, entrepreneurship, you don't have one shot. You got a shot, and then you got a game to shot next month, and the next month, and the next month. We launched the ClickFunnels. We launched ClickFunnels a decade ago. I did a webinar.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I've told you guys this story multiple times, but I did that live webinar live between 70 and 80 times over and over and over and over and over and over again until it was perfect.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Right, now I could've waited until that webinar, could've waited until it was perfect, could've waited until I had a course, could've waited until I had this, could've waited, could've waited, could've waited, I could've kept moving that line, kept moving that line, I probably would've moved another six months, eight months, a year or more. Right, but what did I do? I set a letter goal deadline.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And for me, it was my friend saying, can you speak at an event this weekend? I'm like, okay. He's like, you need to sell a $1,000 thing. I'm like, I don't have a $1,000 thing. He's like, well make a $1,000 version of ClickFunnels and write a presentation. Okay, what do I need? Like, what are the, like, there's the letter goal. I'm selling on Saturday. It's Wednesday. Like, what's the letter goal?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And he said, he said, you gotta figure out which one you are and then surround yourself with the others. And so for me, I started hiring people. I started hiring people based on that. I wasn't hiring other starters. I didn't need another starter. I was starting more stuff than anybody ever should, right? But I needed finishers.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I have to have a presentation and an offer and an order form. Okay, got the order forms printed, create a presentation, made an offer. Letter goal deadline got there, launched it, did pretty good. Okay, then came back, iterated. Next week, did it as a webinar. Webinar, do it. And improved upon it, improved upon it, improved upon it until it was amazing, okay? And so that's how we do it.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now, the other reason why I do this way is because sometimes you'll go through a process, hit the letter gold, you launch it, and then it fails or doesn't do well, right? What's nice is that I only wasted two weeks or three weeks or a month on a project versus six months or a year. For all you guys who keep punting the deadline, keep punting it, punting it, punting it, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You waste six months, eight months, a year, two years, three years trying and waiting and trying to get this thing perfectly. You launch it, and guess what? It's not perfect anyway. That's the problem, right? And then at that time, you run out of time, you run out of money, you're stressed out of your mind because you never got the thing done. That's the reason why, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Because you kept punting it down the line. Instead, you gotta stop
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
right, set a letter goal deadline, get it out there, the best iteration, launch it out to the world, right, cut it all nice to haves, and then version two, now you can start adding in some nice to haves, version three, add in even more nice to haves, eventually version four, five, six, becomes flawless, right, for me, version seven, version seven is the event, three X the money from the last version, just by tweaking 10 minutes worth of stuff.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You guys getting this? ClickFunnels, $100 million a year company off me doing one webinar 70 times in a row. Every time, iterating, iterating, iterating, iterating until it was flawless. I didn't wait. That's the key. I get a lot of stuff done so I figure out which things are worth pursuing, which things are worth iterating, which things are worth becoming amazing. It's crazy.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
We're looking at the ClickFunnels journey, the last decade of this business. The majority of our volume and money came off of three funnels. How many funnels did it launch in the last decade? It's definitely over 100, maybe over two, right? Russ, why'd you launch 200 different funnels? Because I was looking for the three, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If I was waiting for six months for the one, I would never have found the three, right? I gotta go through a lot of iterations till I find the winners, right? And if my letter goal deadline is so far away and keeps moving, I'm never gonna get forced to figure out the things, right? That's what most people are missing. I launched 100 funnels to find the three that are gonna do the volume.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If I'm launching one a year, I'm not gonna make it. Unless you're lucky. Some people do get lucky, but it's rare. It's on the backside of volume, putting a lot of stuff out there. A lot of content, a lot of videos, a lot of funnels, a lot of offers. And when you do that, that's how you give yourself a shot to win.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
One of the times I started realizing this is when I, again, I first got in this game and I started going to seminars and I was speaking to seminars. And back then I wasn't as smart. I figured out a couple things along the way. But every time I go to seminar, I sit in the back, I'd be making my slides while I'm looking at other speakers and figuring out what I was gonna sell.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so understanding how we get stuff done, in fact, it brings me back to like the very, the premise of ClickFunnels initially, right? Is the fact that prior to ClickFunnels, on our best, it took us three months on average to build and launch one funnel, one offer, right? When ClickFunnels came around, we could do it in an hour. You know, if I was going fast, if you're going, you know,
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
normal speed, two or three days, you can launch a really good funnel, really good offer and get it out there to the world. And I remember one of my favorite stories, Trey Llewellyn came to ClickFunnels and he joined my inner circle and I remember him telling me, he's like, I'm gonna launch a funnel, like ClickFunnels is so easy, I'm gonna launch a funnel every single week until it works.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm like, you had to go for it. And I watched him, week one, launch a funnel, week two, new funnel, week three, week four, right? Each week set a letter goal deadline, right? Pick a new product, new offer, launch it, boom, boom, boom. I think it was like, like, Number 11, I think, was the funnel, if I remember right.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Funnel number 11 he launched was his flashlight funnel, which became the fastest grossing funnel of all time. No one's beat it yet. A decade later, I think it was like $20 or $30 million in six weeks, right? It's ridiculous. I don't even want to share that number because it's like, could that happen to me? No, it's not going to happen to any of you guys.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
That's a freak thing that actually happened to that dude, but it was crazy to watch it, right? But it came from... consistency, putting him out there, right? He had launched 11 funnels before he found the one that was the one that was gonna blow up for him, okay? ClickFunnels, we launched 100 funnels to find the three that built a company that's done over a billion dollars in sales now, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So that's my methodology. That's how it works. That's how I get so much stuff done. I hope that helps you guys. Again, I'm going through them fast. Number one. Figure out, are you a starter or are you a finisher? Figure that out and surround yourself with the other type. Number two, what is the vision? Cast a vision so everyone sees it. Number three, what is the why behind your vision?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Let it make sure that people understand your why so they can get bought in. Number four, what are all the pieces? Project manage out all the pieces that make the vision possible. whatever we are, five, who are all the who's you need to be able to help execute on that and figure out how to recruit those people and to get your Avengers teams together.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
After that, pick in the letter goal date and do not deviate from that date at all. And then as you get closer and closer and closer, you pick the straight line, all the things you have to do to actually get launched and live. And then from there, you iterate over and over and over and over again. And you keep doing that until it stops working, okay? Again, event number seven,
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I've got an event number that happened this month. I'm going to make a couple more tweaks. If I can get a 3X sales again, 3X conversion from 10 minutes a week. If I do that same thing again next month, maybe I only get a 50%. If I do that this month, 50% next month, that's 100% in the last two months. It is insane, right? The amount of volume. Anyway, it gets crazy really fast, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And I'd create a new offer literally every single time I would present. So I'd get on stage and I would teach something and I would sell something. And I would just be making it by, okay, first you're gonna get this and I'll give you this. How many of you guys want this? I'll throw in this. And so I started making all these different promises.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But that's how we get stuff done. Hope that helps you guys. Appreciate you all. Thanks for listening to the podcast. If you enjoyed this one, share with somebody. If you're watching on YouTube, let me know in the comments down below. And I appreciate you all. And I hope you guys are enjoying The Russell Brunson Show. Do you have a funnel but it's not converting?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Because promises get people to buy stuff, but then I didn't know how to fulfill those promises. And half the time I forgot about it until like a month later, two months later, someone who bought from me be like, what about the whatever thing you promised? What about this? I'm like, oh, I forgot about that. I forgot about it. And I was just so like, I would drop so many different balls, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm excited to be hanging out with you guys today. And right now, I am in the middle of one of the heaviest seasons of our entire year here. We have Funnel Hacking Live happening in less than a week. Right now, I've got 10 presentations I'm personally working on. It's late at night right now. I'm recording a podcast for you. And on top of that...
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so when I started hiring people, one of the people I remember I first hired is Brent Copeters, and Brent's still with me. But Brent used to come to these seminars with me. And literally, I would have him sit in the back.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm like, listen really carefully to what I say, and every time I promise something, write it down so we can make sure I don't forget to fulfill on the promises we're making, right? Just a basic thing. It wasn't out of like, I was trying to be a bad person. I just, I get so excited in the moment, and then I would forget, because again, I'm a good starter.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Oh, it'll be fun, I'll do this, I'll do this, I'll do this. But I'd forget what I had promised sometimes, and then I didn't finish. And so Brett would sit there and he would just caption, like, pay attention to all this stuff. And he'd be like, no, no, no, don't say that, please, whatever you do.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But it gave me the chance to have somebody who would start, like, have all the lists and we'd go back and we could finish them together and get those things, right? And I started hiring more employees and more teammates over time. And the reality, if you look at our business right now, there's probably one or two starters. I'd say Todd's a starter, I'm a starter, there's a handful of them.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But the other three, 400 plus employees in the ClickFunnels, Russell universe, they're all amazing finishers. I have to surround myself because I'm such a good starter. I've started so many things. In fact, it's interesting, if I look at me as a coach, the reason why I love my inner circle and I love my Atlas group and things like that, I love starting things.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so when people come to me, I can see in a heartbeat, oh, I would do this. I know exactly how to start, how to launch it, how to get things out of the way. But most people don't come to me because they're like, Russell, how do you scale a business? How do you long-term build and operating the, you know, the, the people like, I'm not, that's not my skillset.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Now I'm good at, I'm good at, I'm good at starting business and launching, getting messages and noises out into the marketplace. Right. And so, um, Anyway, so that's the first thing I'll say for you guys is first looking internally and like, are you a starter or are you a finisher?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
If you wanna get more stuff done, if you are a great finisher, you need to find a starter to start these projects so you can finish them. If you are a starter, you gotta find some finishers to help you finish because it gets harder and harder for us the closer we get to the finish line to actually finish if we're not finishers, if we're starters.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Because the first thing you're gonna do, as soon as you feel the pain of getting towards that, your brain's gonna be like, I wanna make something new. Like, give me something new. This is, I don't wanna do this. I wanna do something fun and exciting. And you wanna like start a new thing to get out of pain because we get so much pleasure and happiness from the creation, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So there's this kind of one caveat, one pre-warning for you guys as you're trying to figure out how to get more stuff done, okay? So that's number one. Number two, after you've figured that out, okay? And if you are, especially if you are the starter, the next thing is you have to have a vision, okay? Right. There's gonna be a vision for the thing you're creating. Why are you doing this?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Like, what does that, what does that look like? What's this vision? Um, for me, every time I start a new project, one of the very first things I do, cause for me, I get this idea and it sits in my head and I think everyone's got probably a different order, different process. But for me, the way it works is it gets in my head and it's just like, it's, it's kind of this like fuzzy idea.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
At Funnel Hacking Live, we're launching two new companies. We are doing a thousand other things. We just finished our Selling a Line event, literally today, and a whole bunch of other stuff. And the number one question I get from so many people is, Russell, how do you get so much stuff done?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Like I have an idea, like, Ooh, we could sell something, you know, whatever. Like I've kind of an idea of something that we could create. right? And then for me, it's usually like, I got to figure out a domain. I got to buy a domain name tied to it. And I got to design a logo. Those are my next two steps for me before it can become real. It's got to be tangible.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And for me to make it tangible, I got to have a domain name and a logo. Okay. I have literally, I would say conservatively, probably three to 4,000 domains I bought in the past, all of them tied to a great idea. So it's like an idea. I go buy a domain instantly, something secrets like, you know, or something hacker or something. Um, you know, it's, it's all some version that for me. So
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
that first thing I do for me is I'm buying a domain as quick as I can, right? Number two, I'm getting someone to design a logo. Because then it's like, okay, now I've got something tangible. Now I have something I can cast a vision around, right? So when I bring my team together, it's like, here's the vision.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I show them the design, I talk about the name, and then it's easier for me to share my vision. So that's just me personally. You may be different, but for me, those are the things I need to be able to share the vision. And then whenever I create a new project, the first thing I'm doing after I get the domain and I get the logo, I sit down and I literally sketch out
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
The way I do it for my team, because we're mostly remote now, is I have a Remarkable. This is it right here. And I just go open and I can screencast it to my computer screen right here. And then I open up Camtasia or ScreenFlow or Ecamm Live or Loom or whatever you record something with. And I record myself doodling out. Okay, here's the first thing. And the second, I cast the vision.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
so that everybody can see it. And for me, I like casting a vision in a way that's recorded for a couple reasons. Number one, it used to drive me crazy when I have a meeting, I bring everyone in, and I cast the vision, everyone gets excited, and they go back, and then like a week later, they come back and, no, Russell, how does this work? Explain that again. And it drives me crazy.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I hate re-explaining my vision. I don't know if you guys, if you visionaries are similar, but I hate re-explaining my vision because I gave you my vision. I shouldn't have to re-explain the thing to you, right? And for me, it sucks energy to have to re-explain something like, I'm like, well, you're not paying attention. Can you not see what I see?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You know, and it's hard because for people who are non-visionaries, it's hard for them to see what you see, right? And it's frustrating, or sorry, for a visionary, it's hard because most people around you are probably non-visionaries. So it's frustrating for you when, at least for me, it's frustrating when they have re-askings.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
understand you're seeing the vision and so it's nice to record it a couple things number one everybody hears the same message instead of me casting the vision to five different places five different people i'm telling it differently every single time i've recorded it once and they have it that way when they have questions they can go back to the vision video like what was the vision on this again oh yeah they can watch it right well if you bring somebody new in the project i don't have to like catch them up to speed i'm like okay go watch the vision video
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Sometimes they replace stuff with other words, crap, or other things like that, but I'm gonna say stuff for the podcast and for the YouTube channel. But how do you get so much stuff done? And that's what I wanna talk about because I feel like so many people are trying to do things and their wheels are always spinning. They're never quite getting things finished
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So you see the vision of what we're creating, and then we can plug them in very quickly, okay? So I always capture a vision of every project we're gonna do ahead of time in video format that then I can send out to the team, okay? So then it goes out to the team, and then for me, I've got somebody who's a great project manager. Now, it depends on which...
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
you know, which department or area the business is in. Most, like the playground I play in are offers and funnels, right? That's my favorite. So the person on my team who's my project manager, she's amazing, her name is Morag.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And Morag, what she does, she takes the vision video and she goes and watches it and she's like, okay, everyone's gonna watch this video, but based on this, it's like, okay, so-and-so's got these five tasks from Russell, so-and-so's got these five, so-and-so's got these five. And so she's taking that and she's breaking down all the different pieces, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
What are all the pieces that have to go into, into this vision, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And what's nice about that is then everyone on my team, they can go watch the whole vision video, but you know, minute one, and then minute 14, and minute 26, I talk to Jake, you know, Jake, who's doing design, and then minute three, and 17, and four, I talk to, you know, to Nick, who's doing the funnel, and like, you know, stuff like that, so they're able to see the whole vision, but then they get from Morag, like, here's all the individual tasks that are for every single person.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Does that make sense? Okay, so I cast the vision, okay, great starter, And then a finisher is going to take that and say, okay, what are all the pieces? Break them down. So a project manager breaks down the pieces and then gives them to all the individual people then to go and actually work on their pieces.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And the project manager is in charge of then taking those pieces, plugging them together, and putting all those pieces together, okay? So again, number one is figuring out your starter, your finisher, and surrounding yourself with the other one. Number two is casting the vision. Number three is... having your team kind of break out the pieces.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And some of these are all kind of tied together because my next point I had on there is, is after you figure out what are all the pieces involved to get this thing done, right? Next is like, who are all the who's you need? Okay. And so for me right now, my team, obviously I've got a whole bunch of really great who's. Okay. And I say the word who, some of you guys have heard me talk about this.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
This is a Dan Sullivan, concept that he kind of invented. Then he worked with Ben, with Dr. Ben Hardy to actually write a book called Who Not the How. And the concept behind this is that the reason why most people don't get things done is because they want to learn how to do it all, right? We're doers. We know how to figure things out, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm guessing that if you're here, you're probably one of those people. You just get stuff done, right? And so what happens is we start working on a project. Also, we hit something we don't know how to do. And then what we do is we go try to figure out, okay, how do I do that? Right? How do I do it? So then you go down this learning loop. Let me learn how to do that.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I'm going to learn how to do this, this, this. And you start learning how to do the thing. And then typically that how takes this procrastination loop that maybe it delays you by a week or a day, a week, a month, a year, five years, whatever that thing is, right? Until you learn it and you come back. Okay, now I have the skill set. Now I know how to do this. So you start going on the path again.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Yet for me and for our company, we get a lot of things done. You probably noticed how many offers and funnels we put up, how much content, like how much stuff we're able to do with a very small team. And the question people ask all the time is how do you do it?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
You're going forward, you're going forward. And you get stuck again. You're like, oh, I don't know how to do that. So you stop to go figure out how to do that. And then you go and you start learning. You go down this other learning loop. And the problem we have as doers is we start going every single time we get stuck. We figure out how to do that, how to do that, how to do that.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
But every time we gotta figure out the how, it takes us down this loop where it just, it takes us forever to get things done, right? And so what Dan Sullivan's argument is, instead of saying, how do I do this? Every time you hit a roadblock, you stop and you never say how. Instead you say, who? Who is the person that you know or you can find who already knows how to do that, who can do it for you?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Okay, it's replacing the who, not the how. Yeah, it's replacing the how with the who. So again, the book's titled Who, Not How. That's kind of the concept. So the question I have for you is like, After you cast the vision, you've broken down the pieces, who are all the who's you need, okay? And some of you guys are like, well, I don't have any who's, Russell, I can't hire people.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And believe me, I understand that. Like when I got started, guess how many who's I had? None, it was just me, right? But I didn't have all the skill sets. I was not a designer, I was not a programmer, I was not a copywriter, I wasn't all these things, right? And so I had to figure out who the who's are gonna be able to do all these different pieces, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
And so for me, I started meeting different people. And sometimes, again, at first I couldn't afford anyone because I was a college kid, newlywed. My wife's making $9.50 an hour. I was making $0 an hour. I'm trying to build a business. I had no money. I understand it. Instead, I had to use my resourcefulness. I had to find someone who's a great designer and say, hey, this is what I'm creating.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
I can't pay you, but if you help me launch it, I'll give you X percentage of anything we sell from this product. I sold people on why they should partner with me. I sold designers. I sold programmers. I sold people into these projects. When I would make money in one project, I'd reinvest into another one. I literally...
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
So I'm gonna show you guys behind the scenes a little bit of that today and hopefully give you some ideas and motivation and just some frameworks to help you to get more things done and actually get things to the finish line, right? Because how many of you guys have half-built bridges, right?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
When I was trying to hire some programmers back in the day to create one of my very first products ever, I found out how much it was going to cost. I didn't have that much money. And so I remember I went and my buddy and I, we went and we bought tarps and rakes and we walked around the neighborhood raking leaves for people. Rake leaves, we put them in the back of a truck, throw them in the dump.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
got paid to rake the leaves. And I took that money. I used to rake leaves. I sent it to Romania for my buddy Doral Doral. I pay him and he would program things for me. Right. And then that was the, that was the process. Right. So I'm, I'm, I'm hustling to figure out how to get money to be able to pay the who's right.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
It doesn't mean I have to like, my business has got to make X amount so I can hire a who it's like, no, like figure out other ways to get money. Right. Like how can you get money for me? It was raking leaves. You might be borrowing money. It might be like, there could be a lot of ways, but figuring out how to get the money. Um, because I got the money to pay for the who's.
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Or, again, I partner with the who's. I offer them equity. I offer them profit share, rev share, things like that, right? But for me to figure out how to do all the pieces, it's going to take forever, okay? So instead, I've got to figure out who are the who's who already know how to do this, and then I can figure out how do I get them on board to be part of this project, okay?
The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
One of the keys is I cast the vision. Here's the vision. I show them the video. This is the vision I'm trying to create. It's going to be amazing. I've got no money right now, but after we launch this, I'll give you 10%, or I'll give you, you know, after it launches, if it's successful. I'm hoping it will be, but I don't know for sure. And you're finding people I can negotiate with like that.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
For the ads.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
He was nerdy. Last night I bought 15 ads on eBay from LaSalle University. Because LaSalle Extension University is where Napoleon Hill used to work for. Anyway, but I started finding their ads and their long-form ads promoting them. Because you could do an extension school to become a lawyer or become a business operator, all these different ones. I'll just show them to you.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
But like 15 – each one is about $10, but it's a long-form advertorial all selling LaSalle University with different hooks they had. And they were beautiful. All of them had like rock-solid headlines, really cool imagery, cool call to action. Like they were just – anyway. So this is what Heath and I do in our nerd time is we just buy old magazines and ads just to look at them.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Because like you're actually in your own right. Well, it's funny because like when I got in this business, I was learning all the pieces and copywriting was the one I was like, I don't want to do that. Like that was the worst. There's also the most expensive. I remember like the first time I tried to hire a copywriter, it was Michael Fortin and he wanted 15 grand. I was like, what?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I'm like – and that freaked me out. And then the first time I hired someone was Johan Mach. I paid him eight grand. And we never launched the product, but it was like $8,000. It was like all the money I had. And finally I was like, I can't afford copyrights. I have to learn this. I forced me to learn this skill set.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
But it's funny because for me it's like copywriting isn't just the words on the page. Copywriting is everything. Eventually when you get better and better at copywriting, like the perfect webinar is just me copywriting. Like it's literally... It's a sales structure in place that I do off the top of my head. But I know the structure so well. You know, emails are copywriting.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Like, Facebook Live, like, podcasts. Like, every time you're speaking, like, as you get better, you start weaving copywriting into it. And so, yeah, like, I've become a good copywriter because I had to. But also, it's like, now it becomes, like, second nature where, like, you're always persuading somebody to do something, right? Right now, you guys are listening.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And we're entertaining you, but we're also trying to persuade you to listen to the next thing. And hopefully, go check out sellingonline.com because you're going to learn how to sell more and whatever the next thing is, right? But, like... That's why this is such an important skill to master.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I think it's one of the tragedies that a lot of people have is now they're leveraging AI for copywriting, which I don't think necessarily bad. But by doing that, they're missing learning the skill set, which is the most – I think of all the skill sets I've learned in the business world, it's the most important, the most – it is the most expensive to hire out because it's the most valuable.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
But like they may get a good – VSL done on –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
chat gbt that works but then they're going to go on a podcast or a facebook live or whatever trying to promote the thing and they don't have any of the chops of how to do persuasion and copywriting because they got they had chat gbt write a version for me you know what i mean absolutely i i like that you brought that up there's so many things that you touched on that i want to mention i think what we lack in the ai don't get me wrong i know a handful of these copywriting guys that i i
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
You kept hitting me up for things and so, yeah. Anyway, he's an amazing copywriter. So he's in the office this week. We're writing copy. We're actually doing – on Friday, me, him, and Sean Vossler are doing an event where we're going to be going through Napoleon Hill's truthful advertising and geeking out for advertising for a full day.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
um but he's in office today writing copy with us and so I thought record a podcast episode and I don't talk a lot about copy and copywriting things like that and so I asked him if he'd come in and reluctantly reluctantly he said yes so do you want to tell people some of your background how you became how you got into the writing world yeah I mean I've been a writer for a long long time I knew I wanted to be involved in film and my background's always been in comedy and
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
But it's more of an idea generator. For sure. That's like I've been – I've never was big AI until just the last, man, like two weeks I've been playing with it a lot. And like we were talking about, I did generations. So like for me, I have a million swipe files on a thing, like book funnels or webinar funnels or whatever, right?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So what I've been doing, actually, I started running a report off to get you a copy of it, but I have links to like every Agora front end I could find that are like free plus shipping books or things like that, right? So I was like look at all these book funnels that are Gores publishing and then like tell me – like analyze them.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Come back and tell me like what's the same about them, what's different, what are you noticing, what are the headlines, what are the – and then it will come back and it will give you all that data where it's like, OK, they're using one of six different headline structures. Like, oh, cool. We should split test all six of those.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Oh, all these led with a story about this or three were this, three were that. But it gives you all the analytics and then at least for me it gives me an idea like what I could write or what I should be able to write about things like that. Which makes it more fun.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Yeah. So I want to talk about the first project we did together because it was a lot of fun. And then we'll probably be at the end of the episode. So the very first project he came in on – because he was doing a bunch of e-com stuff at the time. And I had just bought a green drink company called Zuma Juice. And it was the first time we had a chance to work together.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so anyway, it was probably the most fun I've had like – because usually either I copy my own or I outsource parts to copywriters. Anyway, there's been – you know, good times and bad times with that, but it was the first time, like, just working with you on a project, and our styles were very similar, which I love.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So the first thing we did, if you remember this, we set up a Trello board, and the first thing was, like, let's go funnel hack every single thing we can find around this. So we found every green drink product we could find, and then went and bought every one, took screenshots of here.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It's the first page, second, up, down, like, down, every single green drink, and then we found other e-com products that were similar, other supplements, things like that. We funnel hacked those, and so we built a Trello board with, I don't even know, probably...
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
30 or 40 different funnels we had funnel hacked along with like emails and ads and things like that and then we bought the brand from somebody else you remember we bought from Luke Jaden and we got a call from him and it was fun watching you because the questions you were asking were so interesting because I've only written a copy for myself I've never done it for other people so I always have a lens where I'm just writing to the people I know how to write for where you were coming into a whole different world and it was fascinating watching you I don't know if you remember this but you interviewed Luke for like an hour on
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
the tone of the brand. Do you remember this? Like how do you talk, all that kind of stuff. And I want to go a little deeper there, because number one, first off, step number one, guys, everyone funnel hack, but step number two, we were doing the funnel hack, and it's not just in copying, that's what most people do. What Heath did next that was interesting was like,
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
figuring out the voice, not the voice, the tone of the brand, like how does it communicate, how does it do stuff like that? Which I never thought of. I'd love for you to talk about just your thought on that part of it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It's my favorite. Caitlin Poland asked her one day cause she was, when she ran lady boss, she was, writing all the copying stuff, and she said, I stopped writing copies. When I started, I'd go to my community on Facebook, and I'd ask questions, and I'd just listen to what they'd respond, and I'd literally use their phrases. The things they would say to respond to my messages, that was the copy.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
They said it the way that it sounded to them, and so I just copied that and sent it back. So in our company, you get a chance to write for me, sometimes for Dan Kennedy, sometimes for... For barn and PT. Yeah. You're going to learn a whole bunch of different – do you get schizophrenia ever switching from voice to voice?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
hardcore uh put on a different it's like putting on a different alter ego a different persona while you're right um it's so awesome yeah yeah oh man all right last question for you and we'll wrap the podcast for today and thank you for doing this is a lot of fun yeah um for someone out there because a lot of people in our world are trying to learn this business game and there's so many pieces right there's copyright there's funnel building there's traffic there's
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
There's so many different things. Initially, the best way to make money at first, I think, is learning one skill set and then going and doing that as a service for other people. And I think if someone wants to learn copywriting, obviously there's work to learn it, but it's also one of the most valuable skills. You pay a good copywriter, there's a lot of money.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
For someone who's just in that spot where they're not sure what they're in, but they're thinking, maybe I should become a copywriter. What's the path there? How does it look to go and actually start learning and getting a client? What's that first beginning part look like?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Thank you. Thank you. I don't know. I don't know.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
This is Russell. Welcome back to the show. I've got a special episode today. I drug one of my favorite people in the room to come talk with me, and he's a little nervous. It's his first time on the podcast, but I'm excited because he's here in town. Heath is our head copywriter for now five years, right? Yeah, it's been five years.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
you know
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I'm going to show you how to do it. I'm sorry. Thank you very much. Thank you.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
How much did you weigh at the time that you were writing the weight loss ads? Boy, I ballooned up to 260. So I was a meatball boy. I was a hefty boy. Did writing the copy for those things, was that part of what transformed you, getting shredded and losing weight, all that kind of stuff? No, no, no, no, no, no, not at all.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So the way I found Heath originally, and no one could hire him, so don't Google his name. I'm not going to tell you his last name. Just kidding. No, the way I found him initially is Kelly Felix. I hired him for something, and he was showing me how he'd scaled his credit repair thing to like $100 million a year or something.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
That's awesome. Very cool. So I want to talk – I mean obviously we could go for days talking about copywriting and different things. But I want to bring some unique stuff because I don't think a lot of our audience knows about some of the things I want to ask you about. So in my world, everyone knows about funnels. They know about landing pages, upsells, downsells.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
That's what we spend so much time on. Maybe we'll come back to that. But what I originally tried to hire you for was a different type of creative and something that – that I think was really big back in the day. Like you'd see magazines and they'd have these advertorials, right? They would push somebody to go buy something online or to call a phone number or whatever.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
But then people started using them almost like pre-funnel, like before the funnel starts, there's this page, this advertorial page. Will you explain kind of what an advertorial is, like how you kind of got into them? I want people to understand what that is so they can see how this might potentially fit into their business model and then we can talk about specifics on advertorials after that.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And I was going through all the trainings, and he's like, oh, one of the things we use a lot are advertorials. And I had never – I'd heard of one, but I'd never done one before. I was like, do you know anyone you'd recommend? And he's like, oh, there's this writer named Heath. He's like the best in the world at advertorials. You should hire him. And so that's how we first got introduced.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Like you said, it's interesting because the sites I see those ads on typically, they are like the news sites. And you scroll down and they look like they're almost like just articles on the news site. But there's usually things like Taboola right above it or something.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And usually they're crazy pictures, always like a crazy picture of like some person like peeling their skin like eight inches away from their face or – some weird banana that's green, or purple, or just weird things that catch your attention, and you're like, what is this thing?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And you click on it, takes you to what looks like an article on that site, and then at the end of the article, usually they, and it's not, they're structured in a way where it's kind of salesy, but not, it feels more like an article, but then it pushes you to the part where someone's gonna buy it, right?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So that's kind of, the visual for you guys, you're trying to imagine what it looks like, it's something that's happening, it's between the new site, advertorial page, and then from there we go to your funnel. Yep.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Now, I saw, this is way back in the day, so it's been a while, but it was actually pre-ClickFunnels.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And I don't know if you remember this or not. but you made me a video. Uh, it was like an hour long video explaining why I should never use an advertorial for my business. I was like, you just told me to not use his services. This guy's great. And then, uh, we've been working together ever since then.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
We were building on our NeuroCell, NeuroPain offer back then, and we were looking at all the avatorials, because that's where a lot of that traffic was coming from, and I saw a lot of companies like the acai berry and weight loss companies who, in the avatorial, they'd have two products, where they're like, hey, step one, you need to get the acai berries, and step number two, you gotta get the whatever, whatever wrap, where it was pushing to two different funnels.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I remember talking to one of the media buyers, and he was saying that, like, for every one cell you get on number one, you get like half a cell on number two or something, so it increased their cart value by half. Did you see many of those, or do people kind of, like I haven't seen them for a long time, so is one of them that stopped working? Yeah, I'm not sure about that.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Like you think like step one, go buy
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
the dot com secrets books you understand a funnel step number two get your free ClickFunnels account you know like and it would be on one page yeah it was in the article yeah it was in the page basically like here's the step by step process go get it was like this is a system so you need like the acai berries are the supplement and this was like a wrap and it was almost like Or face cream.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Like this face cream is step one. This is step two. Anyway, so I just – Interesting.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Just keeps reinforcing the core call to action. Interesting. If you've been following me for any amount of time, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now, with Indeed-sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. Now, you may be wondering, how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So there's no longer a need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Terms and conditions apply. Are you hiring? Indeed is all you need. Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef grade pots and pans, like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Now I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in. Thank you so much for having me. And here's the best part.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
LinkedIn will give you $100 credit on your next campaign so you can see it in action. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads. So, okay, what are other elements that typically you would have in an advertorial? Because it's not like a sales letter. It's like headlines, story. It's different, right? The structure?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It is.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What's up, everybody? This is Russell Brunson. Welcome back to the podcast. This episode, I'm going to share with you guys a really cool presentation about becoming the category king of your market. I actually posted part of this the first 14 minutes or so as a YouTube video talking about one of my favorite books called Playing Bigger, which teaches you the concept of being a category king.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, love it. Anyone else feel like they nailed it? Robbie right down there. Lindsay? Human resources sucks. That is so true. If your dream client's like, oh yeah, then boom, that's the problem. Perfect, perfect. Someone over here. Pick someone. I don't even know. I feel all nervous.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The problem is the fear of not being enough. Cool. Okay. Can I just do one more?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And this book is the first book I've ever found that actually explains it in a really cool way. This book is called Play Bigger, and you may or may not have heard this book. It's one of the more rare books out there, yet this is the one that gives you the key to how to be successful. It all has to do with figuring out how to dominate your market.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Government. Cool. Okay. All right. This is something that, again, some of you guys can be super easy. Most every single person, funny enough, in the category can group struggled trying to figure out exactly what this problem was. So don't, again, this is not just a three-minute exercise. For me, I'm still... churning this through for ClickFunnels 2.0.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What is the problem we solved today that we didn't solve before? So question number one was, what is the problem we solved? Question number two, how are others trying to solve this problem right now as well? Okay, this comes down to here. This is the category that you are in. The problem creates the category, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
There's a whole bunch of other vehicles, other people who are trying to solve that right now. So how are other people trying to solve this problem? They just walked into the grocery store. They're looking for beans. You're selling beans. There's a whole bunch of other bean sellers.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What are all the other things, all the other vehicles, all the other ways that they could possibly get this result, how they could solve this problem? What are those? How many can you think of? Let me see. Yeah, let's spend... two minutes, just listening to as many other, as many other competitors, as many other, um, not competitors, but other vehicles, other opportunities, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So again, let's say I'm doing a certain diet plan. It's like, Hey, this is my thing. There's people who do keto, paleo, dah, dah, dah. If it's, if it's my result in click funnels initially was like, okay, we're trying to help entrepreneurs make more money. How else can they make more money? They can make money on Amazon. They can make money on Etsy. They can make money doing Google ads.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It's like a million different ways. They can do real estate. They can like, there's a ton of other things. So if they're at the grocery store of your category that solves this problem. List out as many as you can. Let's do it for two minutes. Ready? Go. What's up, everybody? Russell Brunson here.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business, and lately I've been hooked. Seriously, the host, Andrea Marquez, takes you behind the scenes with real founders, people who don't just dip their toe in the water.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Now a lot of people think dominating the market is all about figuring out what's the market you're gonna go into, right? And that's actually the exact opposite of what you should be thinking about. In fact, I wanna walk you guys through a really quick process. This is something I talk about in my book Expert Secrets. I talk about figuring out what market you're gonna be in, okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And every single episode is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow this is small business on Apple podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Hey, everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Notion Mail uses AI to organize everything based on what's important to you.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
it learns what matters automatically labels and sorts messages drafts responses and even schedules meetings it's personalized automated and completely flexible and you want to know what's become my absolute favorite feature custom inbox views i've created views for my podcast outreach my internal team my jv partners and even launch commissions
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast snippets, I've got one click templates ready to go for followups, affiliate approval, speaker confirmations. It's like having a prebuilt funnel, but for email replies, if you're like me and your brain runs a hundred miles an hour, notion mail gives you a calm focus command center and it just works.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Get Notion Mail for free right now at Notion.com slash Russell. And try the inbox at Things Like You. That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show. Notion.com slash Russell. Okay, so now after you figure this out, you figure out this is the problem we solve.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The next tier now is figuring out the offer. Again, for me, for the last 20 years of my life, this is where I've always started at. In fact, it's interesting because I think with ClickFunnels, as I'm looking back in time seven years ago, we led with the offer, the offer, the offer. And it wasn't until... You guys heard me tell a story.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What we're gonna be figuring out today is how can you become a category king? So when you think about markets, there are three core markets almost every business falls into, okay? These are the three markets. This is health, wealth, and relationships.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It was the sixth funnel thing that we'd done to launch ClickFunnels that it worked. And the reason why is because my problem was incorrect. Looking back in hindsight. The problem we tried to do initially was like, I need to figure out a way that people can... uh, explain better the, the problem that we had the problem and we positioned it as, as a, as an improvement offer versus a new opportunity.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
When I, when I, when we changed that and made that tweak, that's when it took off. Right. And so we come to the second phase, which is offers. And as you guys know, especially if you're an expert secrets, you know, there's two types of Um, and most people in the world, I say, if you look at Facebook ads, 95% of all Facebook ads, if you look at them are selling an improvement offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And so this is what we see all the time. So people, for the most part, by default, create that, right? When you're a kid, you learn like, okay, if you want to make money, all you do is make a better mousetrap, right? I mean, has heard that before? Like that's kind of what people do. And so by default, this is where people go is improvement offers.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Um, if you're selling an improvement offer, it gets really, really difficult to get past it. You know, from one to $3 million, it's hard to ever break past that, that window. You can make some money. You can pull some cash off the table. You can do things. But, um, the problem with improvement offers is a couple of things.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Number one, improvement offers are focused on people who have this word called ambition. How many guys in this room have ambition? You guys actually do. You can say that. Yes. Raise your hand. You all have ambition. And I'm going to talk about where that actually fits because there is one time that I will allow you to sell an improvement offer, but it's not yet. Okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Improvement offers are focused on people who actually have ambition. Now, the reality, if you understand this, is that most people do not have ambition. Almost everybody does have desires, but they don't have ambition. And so when you sell... When you sell an improvement offer, people are coming to you who are trying to get better, stronger, faster.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Typically, if there's an ER after what you're selling, this is a faster way to do this. This is a better way to do this. Traditionally, it's some kind of improvement offer. A new opportunity is different. A new opportunity is coming back to what we talked about here earlier.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
If you go back in time like 100 years ago, back when business was first getting started, every business kind of fell into one of these three things, right? And there weren't a lot of entrepreneurs doing businesses, right? You gotta have a lot of money, startup capital, and so, but almost every business fell into one of these three things.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And you have all these other vehicles, all these other people that claim they can get the same result that you can for your client. Solve the exact same problem. An improvement offer saying, hey, this is the car. I can make this car faster. I can make this car better. I can make this car whatever it is. A new opportunity is saying, no, these all suck. These are all horrible ideas.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Don't do any of them. this is the new option. This is the vehicle. This is the thing that works the best. Seven years ago, when we came into the marketplace, there were so many vehicles people were using to get money. And so I didn't come in and say, oh yeah, this is a better way to do Google ads. Oh, this is a better way to do an email autoresponder. Oh, this is a better way. This is faster.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Whatever it is, right? I came in saying, look, These are all stupid. Like, why would you sell stuff on Amazon? You don't get the lead. You don't get the client. You don't get anything. Why would you do this? Why would you just like, like we talked against all these things and we're able to come back and say, look, this is the new opportunity. This is the thing.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And I'm literally trying to get people to shift from, from the vehicle there and like get out of that car, come into my car and shift over. Okay. And so that's what these are. And so new opportunity. And so this is the second phase because my guess is for any of you guys who are in this world, again, if you're here, you've won at least two comic clubs because you made at least a million dollars.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You're here. My guess is I would say 50% to 60% of you guys are probably still selling an improvement offer. And your goal is not to stay at a million. It's to get to 5% to 10% to 25% to 100% and beyond, right? And the way to do that is not by an improvement offer. There's always a ceiling here. In fact, it was interesting. Dave Peterson, the Category Kings guy, I wrote this quote down. He said...
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He didn't call them improvement offers, but he had a different name for them. It was interesting because he said the same thing. He's like, anytime you have something with the ER, he says, he said the biggest problem with any kind of thing like that, he said, in the mind of the prospect, there's no discernible difference, right? You're like, oh, well, I'm a better, I'm a better version.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm better. And like, everyone says they're better, right? So in the mind of the prospect, there's a whole bunch of options that are basically the same. And when there's no discernible difference between the different options, then they always default to price, right? Ooh, doesn't that suck? Who here wants to default to price?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then over time, you know, everyone was in the health market, the wealth market, the relationship market. These markets were growing, they were thriving. And this is when entrepreneurship here in America started sprouting, started growing. And from there, people started saying, well, how can I be successful? I want to start a business. So what happens is they go to like the market, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So when you're an improvement offer, you are literally basically in this race to the bottom, right? Like, oh, I do what they do, but I do better. Like, well, everyone says that. I do it faster. Well, everyone says that. And all of a sudden you're in a race to the bottom. Look at ClickFunnels competitors come out, right? What do they all say?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Oh, our pages load faster than ClickFunnels and we're cheaper. Okay, good luck. We're still winning, right? And 2.0, it's way faster than you now, so eat it. Anyway, not that I'm bitter or annoyed or angered. Anyway, but do you notice that? I remember Josh Forty did an interview with, I can't remember the dude.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Some guy was a competitor of us, and the guy was talking about how he beat us on all these features and all these different things. And Josh was like, you missed the point. Read Russell's books. The reason why he's still destroying you is because of this. Like, the only way you can compete on improvement is by lowering your price.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And I don't know about you guys, but I'm not in the business of lowering pricing. Right? Lindsay went from $3,997 to $9,997 and made way more money doing the exact same amount of effort. Right? Such a better way to do it. I do not want any of you guys to be a commodity because if you're a commodity, you will wear yourself out and then eventually you'll just be done.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So we've got to create a new improvement. Or excuse me, we've got to create an improvement offer. Okay, so some of the things to think about, like improvement offers, the reason why these don't work is, again, for somebody to say, look, I want to get better or faster or whatever it is, they have to admit that they failed in the past. This, with a new opportunity, they don't admit that they failed.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
They have to admit that the last opportunity they tried failed. Okay, when Caitlin Poland was here last time, it was interesting. She said that the average woman in America goes on eight diets a year. Eight. Is that crazy? So they're coming here. It's not that like, if you're like, hey, you should do another diet. This one's better. Like, oh, like they failed over and over and over and over again.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And for them, it's just like, like I'm a failure. And it becomes very, very hard. You have to get the ambitious people who are like, oh, I can work through that. I don't care. to get them to say yes, right? But if you come back and say, look, the opportunities, paleo sucks, keto sucks, whatever the things are, like all these different options suck. This is this new opportunity, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Like Kayla's new opportunity when she launched Lady Boss was fascinating. Like you looked at what was happening in the market and everyone had, you know, pills and powders and like all the stuff there. And they have like all the different diet plans. And her unique opportunity, she came basically, initially when she came out in the marketplace was weightlifting for women,
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So health, wealth, relationships. And the first thing you do is start creating what's called sub-markets. So this example, let's just pretend like it's the health market and you want to become a health influencer, right? So first it looks like, hey, there's these big companies having success in health, but they're very, it's kind of big, it's broad.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
If you look at, if you actually look at the offer, how she structured, it was like, look, if you lift weights, you're not going to get big and bulky and stuff. You're actually going to lose weight. And this is the different, the differentiator. She was the first person in the industry I saw who that was her, that was the new opportunity, the way she positioned it. Right.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then inside of that, she could sell supplements, all the things, but that was how she positioned it. So for you guys, the question is, if in fact, Really quick, I'm gonna get a poll. Think about your core offer, the front end offer, the core thing that drives the rest of your business right now.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
How many of you guys have an inkling or a thought that you're probably selling an improvement offer right now? And it's okay if you do, raise your hand. Awesome. How many of you guys are like, nope, I got a new opportunity. I figured this out. Okay, about 50-50. So this is awesome.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, so what I want you guys all to do is I want you to spend a couple minutes on this because if you have an offer that you're like, I think this is an improvement offer, I want you to think, how can I... Like, how can I change that? How can I tweak that? Or is it, is there, is it a positioning thing?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Cause Caitlin's, if you look at Caitlin's fulfillment of what she does, not that it's the same as other people's, but it's similar, right? There's a lot of similarities, but she found one piece that she's able to position as a, as a, as a new opportunity. Right. Which was like, women should be lifting weights because it's going to burn calories. It's going to do all these different things.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And so like, that was the piece of her offer. She's going to take and turn it into a proven offer. So I want you to look at your thing. Like, how do I change this? It's not a better, faster, easier way to do it, but it's actually like, get out of that vehicle, get out of this thing and try this instead. Okay. And again, this is, we're gonna spend three minutes on this.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
This is the conversation of thought that you have to have for a long time. In fact, right now it's interesting. If I look at ClickFunnels, okay. The new opportunity back then was you need a funnel. This is the big secret seven years ago, right? Okay. Fast forward to 2021. Is that the big secret? Is funnels a new opportunity? No, it is not. And I am fully aware of that.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
My brain power over the last three months has been, what is my new opportunity? I'm in the same, I'm in the middle of it with you guys right now. So don't stress if you're like, oh crap, it's all gonna fail. Russell's in the same spot. For me to get from where I am today to where I wanna get, I have to create a new opportunity for ClickFunnels. Okay.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm trying to cross the chasm right now to get to the masses. And so I have to do this. I'm doing the same exercises as you. This is why it's top of mind. It's why I don't want any of you guys to discount. It's like, oh, I already know stuff, Russell. I already have a new opportunity. I read the book. Like, no, I'm doing it today. Okay.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Because going from like from zero to a million, you got to figure out this thing. And then you got to redo it again and go from a million to 10, from 10 to a hundred, from a hundred to 250 to 250 to a billion. Right. Like that's what I'm trying to get you right now. So I'm doing the same exercises you guys are doing. Why do you guys understand that?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Like the first thing is moving down from the three core markets. So these are three core markets. The next phase is called the sub markets. So inside of health, you might have, for example, maybe you've got weight loss, right? Because that's part of health, but there's weight loss. But there also could be someone wanting to get stronger, weight gain.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Like, this is not something like, oh, this is beginning, okay? How many of you guys remember the story about Vince Lombardi? Best football team in the world, right? First day of practice, came every day and said, gentlemen, this is the football, the foundation, okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Who would have thought that going from $200 million to a billion, the first question I'm asking myself is like, crap, what's the problem we solve? And I can't even answer it at this point. So don't feel bad because it shifts, it changes. You got to think back through these things, right? This is the football. This is the problem. This is an offer. The correct way to do an offer. Okay.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I told category Kansas, I probably, anyway. Okay. How many of you guys want to hear how stupid I am? Okay, Funnel Hacking Live 2018. How many of you guys were there in Orlando? Very first time we launched 2ComicalBec's coaching program. We launch it, biggest table rush I ever had, eight figures in a day, I think it was 13, $14 million.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
First time I was like, oh my gosh, like this is amazing, right? We offered a new opportunity to ClickFunnels audience. Okay, fast forward a year later, we're in Nashville. I was like, okay, it worked last time, I'm gonna do the same thing. Boom, same offer, same pitch, tweet a couple things, but for the most part, same offer. Guess what happened? Boom, my second 10 million plus dollar day.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm like, this is amazing. And then Funnel Hacking Live Nashville last year, I was like, hey, I'm going to make this better. I'm going to change this. I'm smarter than, and I changed the program. I changed the name of the program. I changed, because it works so well, I decided to change everything, right? So I get on stage at Funnel Hockey Live Nashville. Russell should know better this time.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I get on stage. I'm doing the pitch. I'm doing the presentation. But halfway through, I feel something. He hasn't ever spoken on stage. And you're like, something's not right. And I'm like, as I'm going through, I'm doing it, I'm like, oh my gosh, this is not, like, okay, something's not right. I'm like, I'm not feeling it. Nobody, like, it was just the weirdest feeling. And I do the clothes.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And two years prior, I do the clothes. And you guys have seen Fun Locking Live. Like, there's this line that wraps all the way around. And me and Todd were doing pictures for like 14 hours. And the line keeps getting longer the longer we're there. This time, we get down to look over. It was on this side this time. The line went to about there. And it stopped. And I was like, oh, crap.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
We spent a lot of money on this event. If that line's not at least to there, we don't break even. If it's not to there, we make no money. And it was there. And then we get home and I'm like freaking out because we didn't make our money back on the event. I'm like, what happened? What happened? And all of a sudden I was like, oh my gosh, I, I turned my offer into an improvement offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then from there, I transitioned over to a presentation I did at my inner circle. It was right after one of the authors of Playing Bigger came out to my category king group and did a whole four-hour long presentation about how to become the category king in your industry, which was really, really fun and really cool.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And that's what nobody bought. And I freaked out and then COVID hit. And I was like, we need to fix this. So the two comic club live happens. And I stole bills on the event that we just, the three plus million dollar event we'd just done. And so what do I do? We do two comic club live virtual event. And guess what? We reverted back and we launched two comic books again. And guess what?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It crushed it. And I paid for the event and saved Christmas. It was amazing. So the key to this is understanding like some of you guys may have nailed it and then you faded away, even though you think you're so smart like I do. I keep making the same mistakes over and over and over again. So gentlemen and ladies and everybody, this is the football. This is the foundation. Okay.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
That's why we're spending time here because it's important. All right. Um, okay. Oh yeah. Sorry. Workshop. Three minutes. Okay. So you're three minutes. If you feel like you are here, I want you to figure out how can I change these positions?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What are new difference to make this an actually a new opportunity where they are not just making this vehicle that they're already in trying to get the result better, but I'm stepping out of it into a new thing. What is that for you?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Number two, if you are here, I want you to look at it again and say, wait a minute, because I bet you half of you think you're here are actually here or you transitioned or you're there. and make sure you're still there, okay? What can I do to make that even stronger? Does that sound good? Okay, three minutes to think through this. Ready, set, go.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
There could be people inside of the health market who are trying to get their skin to look better, right? So you've got skin care. There's all these different sub-markets, and there's literally... thousands of submarkets now. So you come back here, we have the three core markets, health, wealth, relationships, then you have the submarkets, every single thing.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
All right, how many of you guys feel, how many, like who are my introverts in the room right here? That's amazing. I love it. So for those of you guys who are introverted and are nervous about, like, what do I talk to other people about? These are the questions inside this group. Like, because we'll understand. Like, if you see someone like, hey, so what's the problem you solved?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Hey, so what's your new opportunity? How does it work? How do you structure it? Like, this is the group that would understand that and it would be weird, okay? Okay, next phase. If you can hear the sound of my voice say, shh. Oh, you guys are so much like me. It's amazing. I keep trying to explain to people. I'm like, no, they're just like me. You guys know. Okay. Um, all right.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So the next phase of this, so now we have, we figured out the problem we've got, we've created a new opportunity. And now this is where like this whole funnel world starts coming in. Right. Back in the day, we would create new opportunity and all it was, was basically a product, right? Like, here's my product. I sell it. 20 years ago, I'm getting old. 20 years ago, I got a potato gun DVD.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
All we sold was the product. That's all it was like, oh, there's a product, right? And it worked because there was no competition. It's way easier. You know, we're all jumping in 20 years later. We're men. Now everybody's trying to figure out how to make money and the competition is up. And so we've got to become better. So we went from having a product to shifting to what? to an offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So here's like, here's what we used to sell. Now it's like, we need to increase the perceived value as high as humanly possible. So we shifted from an offer or from a product to an actual offer, right? So not only do you get this, you're gonna get this, this, this, this, and this now became an offer. Okay. And this was the first phase. Sorry, behind my slides. There we go.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Um, and this is like, for me, shortly after I launched potato gun, this is the very first time I started, uh, started studying Dan Kennedy. And this was the quote. I remember him saying like, whoever can spend the most money to acquire a customer wins. You guys heard of FHL. If you listen to him, he brings books, says it all the time.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And honestly, I did not understand it when he first said it, it didn't make any sense to me. Um, I was like, I'm not spending money to like, I'm spending a buck 50 day on Google. So I'm potato DVDs. Like that's all I'm doing. Um, And I'm like, I'm not going to spend any more than that. I didn't understand it until Google slapped me, everything shifted, and I had to figure out a new way.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And so the first phase was product. You're taking this new opportunity and creating a product. Second phase was taking the opportunity and creating an actual offer to increase the perceived value. Third phase then said, okay, well now it's getting more expensive to do this. Now I need to be able to spend more money to acquire a customer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Now you notice initially I painted these all in blue, right? Because these are blue oceans. Now blue ocean is nice because when you first get into it, you're the only person and you're able to throw your fishing pole in and start pulling out fish like crazy. What happens is when a bunch of people in the same market, that market starts getting red and gets redder and gets redder, okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Now we have to transition to the next phase of the business, which is where we started creating funnels. And what are funnels? Funnels are multi-step offers. There's one offer and there's a second offer and there's a third offer. And now we shifted to a funnel, right? And for the next, man, 10 years of my business, this was all we had. We had funnels and that was it. But then guess what?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Ad costs kept going up. Things got harder and harder. And then we shifted from a funnel to what does this look like? a value ladder, which is basically then another funnel here. And then there's another funnel here. And so this is kind of the evolution of how this whole world, at least in my 20 years of doing this business, this is the evolution, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
From product to an offer, to a funnel, to a value ladder. Okay. And so for me, as I was, as I was going through this, again, I've been doing, as I've been going through this, it's been fun. Cause I'm going through like, what did I do when I first started my business? What did those things look like? When I launched ClickFunnels, what did it look like? And then today, what did it look like? Right.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And so a lot of you guys have pieces. How many of you guys have a value ladder right now? How many of you guys have a one funnel that's killing it for you and not a value ladder? Totally cool. Either way. How many of you guys just have a product that Very few of those anymore. Yeah. All of us have had to advance as we've kind of gone through this.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So this is a principle I just wanted to touch on because I know we know this, but this is where these things come from. You take our new opportunity and then, again, it used to be a product, now it's an offer, now it's a funnel, now it's a value ladder to be able to actually acquire the customers we need to serve. That's the market we've inherited today. Okay.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Number five thing that I've learned a lot that I want to share this with you guys is how you structure this offer right here matters a lot, a lot more than I think I realized or understood. In fact, most of you guys won't have to even change your offer, but by tweaking some stuff, it could exponentially blow up your sales. A good example of this, first off, was the ClickFunnels offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
In fact, let me make sure my notes, that's where I wanna go first. So when we first launched ClickFunnels and I made the very first offer, the way that I structured this offer was, hey, what I want you to do is you're gonna sign up and I'm gonna give you guys 12 months of ClickFunnels I'm going to give you guys my funnel hacks masterclass. I'm going to give you the traffic thing.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm going to give you the thing. And that was the offer, right? And I launched that and it did. Okay. I probably could have made, I don't know, three to $5 million off of that offer. Okay. And I tested that. We test that. And then one day during one of our webinars, I had this idea and I was like, wait a minute. What if we change the structure of the offer? The offer is still identical.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And the ocean gets bloody because there's 10, 20, 30, 50, 100 people all trying to be successful in the health market. And so the only way to be successful then is to shift to the sub-market. This is where you figure out your own blue ocean, right? So the very first person inside the health market who broke out and said, I'm just gonna focus on weight loss.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
We don't change it, but how we position the offer is going to shift. And I shifted how we positioned the offer from when you sign up now, today, you're going to get ClickFunnels for 12 months. You're going to get the Funnel Hacking Masterclass, blah, blah, blah, those things like that.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I shifted to saying, look, when you sign up today and you buy the Funnel Hack Secrets Masterclass for $1,000, I'm going to give you ClickFunnels for free for the next 12 months. Who here wants ClickFunnels for free for the next 12 months?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Same offer, how we position the offer shifted just a little bit, and boom, it went from a thing that probably had $3 to $5 million a year to a thing that'll do $200 million this year, right? Shifting, like, how we structure the offer is so, so, so important. How many of you guys have read Hermosi's new book, $100 Million Offers? Okay, if you haven't, it's like 10 bucks on Amazon, go get it.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He's, as long as the timing works, he's planning on being here in the room next April to go deeper with all of us on this, which will be really, really fun. But this is, and if you read the book, the first half, he has a lot of context and teaching stuff, it's good.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It gets really good towards the end where he starts diving into offer structure and how he structures things and how little tweaks went from him having a business in two or $3 million a year to him having a business that did $100 million in three years. It was all just tweaking the structure of the offer. So offer structure is a big deal.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in. Everything was ready to rock, except for one thing. We were looking for more support people to be able to handle the launch. and we figured no big deal, we're gonna find somebody quickly. But that didn't happen.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
We spent weeks trying to hire the right person, we put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes. No more wasting time. And there's no monthly fee or contract. You just pay for results. Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit. to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S. So what are you waiting for? Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
All of a sudden they're in this blue ocean and all of a sudden they get all the money. They're throwing their fishing poles out and all the fish are coming in really, really simple, really easy. And someone else is in the next one, the next one, right? These all become blue oceans. Now, this was business 30, 40 years ago.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Ads for things you know you would never use in a million years, and you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to LinkedIn.com slash clicks.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
That's LinkedIn.com slash C-L-I-C-K-S. Terms and conditions apply. Only on LinkedIn ads. One more practical version of this. that's interesting. Some of you guys know that recently we bought Brad Callen's company. It was called Brixen at the time. We changed it. But how many of you guys are aware of that? So some of his products, one of them is called Doodly.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It's little, it's hand doodle software. You guys seen that? There's a doodle one. And then there's this one called Toonly, which is this cartoon one. There's little cartoons. And there's a new one we're about to launch called Claymately. That's literally claymation figures. Like you guys remember Rudolph the Red-Nosed Reindeer when you were a little kid? Like the little, you can make that.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
VSL is out of claymation now, soon. Anyway. So what's interesting is if you look at this, this is a lesson in offer structuring. So I have two friends that had hand doodle software. Um, both of them, ah, he might watch this someday, my other friend, but he launched his hand doodle software. And, uh, after they launched it, I think they did like $1.5 million a year.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The reality is, what's been happening now is that every one of these sub-markets have all become red oceans, right? How many people do you guys know in the weight loss niche? How many oceans do you guys know people in the weight gain, in skincare? All these oceans have become red and bloody. And so for you guys right now, the next phase people do is say, okay, what's the next thing?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then since then they launched, they probably make 500 K ish a year off of this, this product that doodles, the doodles videos, right? Which is good, right? Maybe it's like, yeah, I had a killer offer to comic club. Ooh, this is amazing. Right. And the offer was like pretty traditional. Like you come here and you buy the product for, you know, 97 bucks. And then there's an upsell for something.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It was just a very traditional funnel, very traditional offer to comic club. You look at that and think, man, it was a winner. Right. I mean, I was like pretty pumped about that. Okay. All right now. And this was, he did this with JV partners and really everyone email on the list. So Brad, who's more introverted, doesn't have a bunch of JV partners, things like that.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Um, he was actually joined inner circle, um, oh man, probably four years, five years ago. He joined Inner Circle five years ago. He just sold his old company and nothing. In fact, he came on stage and he's like, oh, I just sold my company. I don't really have anything. It was really weird. After the Inner Circle meeting, he went home and he's like, I want to do hand doodle software.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I remember telling him like, why would you do that? Our, our, both of our friends did this, did a million and a half. Like it's not, it's not a level 10 opportunity. Like, I knew you could do more. And he's like, I think he, I think he structured the offer wrong. I'm going to try. Okay. Now this is fascinating. This is how we structure the offer. So if you go to doodly.com right now.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You'll notice that the offer here, it is, I think it's like 67 bucks a month or something like that. Sign up for it, right? Now, nobody has ever, well, that's not true. Some people find this and pay for that. But he doesn't sell it for $67 a month. He has a page, it's a secret page, it's like dooly.com slash Facebook or something like that.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And on this page, he says, hey, if you go to the homepage, I sell this for $67 a month. How would you like lifetime access for $67 because you found this page off of Facebook? So the offer, the decoy, $67 a month, he sells it for $67 one time. Same product, different way to structure the offer. From there, he has an upsell for $97.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He says, okay, you bought the software for lifetime access for $67. We have a whole bunch of templates we can give you. I think it's like 1,000, 1,000 templates. For $97, we'll give you these templates. And then after that, he's got kind of more traditional upsells here, right? So Brad takes this, he launches it, and it becomes a grand slam offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The way that Hermosy talks about books, a grand slam offer. This thing started pumping out 500 plus buyers a day. The average cart value is like 180 plus dollars. So we could spend, or he could spend, you know, $150 to sell a $67 product and it still worked. I don't know if I'm allowed to tell or not.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What's the next direction? And it's coming back here, say, okay, now that weight loss is, it's a red, bloody ocean, I wanna move to the third level, and the third level is the niches.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Anyway, this company was doing somewhere between $30 and $40 million a year, four years in a row. And then we bought it because I wanted 500 buyers a day, super profitably, then we can tell them about this thing called ClickFunnels. Same product. Different way to structure the offer, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He did this with Doodly and he's like, hey, I figured out this offer structure that's unique that nobody else is doing. And so then Toonly came the same thing. He just took it, new software, same offer structure. Get the software lifetime access, get the upsell, boom, right? Clay Mately will be the exact same thing.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You go to claymately.com, we're going to sell you a monthly thing, but here, lifetime, boom, boom, 500 buyers a day, all coming into the ClickFunnels world eventually, right? Isn't that fascinating? So what you guys think about right now is like right now I'm betting that most of you guys have a very traditional style offer, right? How many of you guys feel like I have a traditional style offer?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay. Most of us do. And we're like, oh, it's working. I made a million bucks. It's good enough. But man, these little tweaks, like how you structure your offer can matter a lot. And I showed you this because some of you guys may have software and it's a really good model. But some of you guys are different. Some of you guys are more like my funnel hacks. Like right now you have an offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And it's like, man, if I just changed it from here's what you're going to get me to sign up to like, what's the thing they want the most? Let me give that away for free when they invest in this thing here. For me, that took it from a $3 million webinar to $100 million webinar. Just how we structure the offer differently. Does that make sense?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
right so that's the third level so inside weight loss it's like well what do we have here we've got there's the keto diet right and then there's a brand new blue ocean and then there's the paleo diet and then there's and like all the different diets start popping up as well right now this is the world we live in today okay there's the three core markets tons of sub markets and now we're in the niches but the problem with the niches is the niches have also become bloody right and so this is where most you guys who are beginners are getting into business okay i want to start a business i'm going to be in the keto market
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, so I wanted to open this conversation in your guys' head. Again, you're probably not going to solve it right now, but I want to spend three minutes just thinking through your current front end offer. Like, how can I structure this differently to get it from a good offer to a grand slam offer? Like, what can I do? What's the positioning? How can I tweak some things around?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Think about any other examples I was going to share for just those two. Um, yeah. And again, outside of this, again, my job here is to raise questions in your head for you to start thinking about talking about as a group.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Um, but highly recommend getting this book and especially the backstart when he starts talking about how they structure their offers and all the different things he's done, uh, just to help stimulate your thoughts and your ideas more.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So let's spend, uh, three minutes writing out, just take your existing offer and what ways you can tweak it that you think could, could take it from a good offer to a grand slam offer. Ready, set, go. Now, each of you guys in this room probably have a different mechanism for what I call the opportunity switch funnel.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, the opportunity switch funnel is the funnel that you lead with where you're taking somebody from the current opportunity they are and moving them into a new one, right? So I'm gonna write that right here. I'll write in blue because it'll look cooler. So opportunity switch funnel, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, and the goal is to take this off right here and then to turn it into something that we can start driving traffic to, right? We're gonna take them from their existing, whatever the existing vehicle is over here that they're in, and switch them. So the key word is switch, right? Now for each of you guys in this room, you probably have a different mechanism for this.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
How many of you guys is the mechanism that you use to get people into your new opportunity? How many of you guys is it a webinar at the front end? Okay, very cool, me too, thank you. How many of you guys is like, no, it's not a webinar, it's a challenge funnel? How many of you guys love challenge funnels? That's the mechanism you use to get somebody a new opportunity.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
How many guys is it virtual events? How many guys is it a trip, like a book offer to get somebody in? Okay, everyone's got something different, right? And I don't really care what this is. It does not matter to me. There's so many good, and it's funny because I can sit in a room with all you guys and debate.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Like Pedro was here during Category Kings, and he obviously is like, challenge funnels is the greatest thing in the world. It's the best, like only do challenge funnels. Everything else sucks. I'm like, well, that's true. They're really, really good. But then me, I'm like, no, just do webinars. Webinars are the greatest thing in the world.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And Allison Prince is like, no, you need to do both because she was doing her, this is fascinating. She was doing her webinar funnel and she was getting three times, three X ROAS on her webinars. So three times return on ad spend. And then she started doing once a quarter to do a challenge into her webinar funnel. And she was getting 36 times ROAS on that one.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And so once a quarter she does a challenge into her funnel and then the rest of the time just goes into her webinar funnel. So that's the blend. So I don't care what mechanism you use, there's a whole bunch of them out there, but we gotta have one. And this becomes the focal point of our business.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, typically the opportunity switch funnel that you have, this is the one that for most of you guys it got you into the Two Comma Club. It's the one where you figured out exactly what it is people want, you figured out the structure to sell, so the what and the how, and typically when you figure out those two things you go from wherever you are to Two Comma Club very, very quickly. Right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Typically, this is going to be your highest converting thing because you have a true opportunity switch and a really good structure to offer. It's the easiest thing to get somebody out of their current vehicle into whatever the new vehicle is. Okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So this is like the thing that the majority of your traffic is probably going to be pushed to at least for the first two, three, four, five years of your business. Okay. So if you don't have this yet, when you start thinking like, what is, like, what is my opportunity switch? Well, the goal of this funnel is to present the new opportunity with a really cool offer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
They get somebody out of their old, whatever their old thing was and into the new one. Okay. Um, I'm gonna jump ahead and backwards cause I feel like I need to talk about number seven real quick and I'm gonna come back to six. Um, the one thing I want you to understand from a number seven point was that every business needs one and only one opportunity switch, right? You don't need two or three.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
In fact, it'll hurt your business so bad if you've got more than one. And I know this from experience. So anybody here been following me for more than 15 years? Oh, good. I know in the category, Joe McCall was like me. I'm like, crap. So let me tell you about old little Russell who was learning this business. Thank heavens. None of you guys knew that Russell. So I got really good at this.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Figuring out a new opportunity and creating an offer. I got really good at it. If you guys saw my slides back in the, you know, I had 100 plus funnels we launched before ClickFunnels. And this is what I would do. I got really good at like, what is a new opportunity that is different than what everybody else is doing that's gonna be amazing?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The problem though is the keto market is a red bloody market. There are millions of people literally competing inside this market. So how do you stand out? How do you be different? How do you become successful? And that's what Play Bigger is all about. Playing Bigger, if you read the title here, it says how pirates, dreamers, and innovators create and dominate their markets.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, so for example, anybody in this room remember my micro-continuity offer? Oh, a couple. Okay. Some of you guys. So this is an example. It was, it was a new opportunity. It was a new way to do a funnel, to do a membership site. Like is this new opportunity, right? And so I got so excited about it. I created a course, created a product and we did this product launch and it was amazing.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And we sold, man, we sold, that was of all my, that was like my biggest one. We sold, I can't remember, 15, 20,000 units, this thing. And people came in because I'm like, this is the new opportunity. It's called micro continuity. It's going to change life. It's amazing. We sold tons of people into it. And then all the people came in, they bought it. I made a bunch of money.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm like, sweet, this is awesome. And then what did Russell do? Making a new opportunity made me a lot of money. So I decided to make another new opportunity. So I made a new one. And three months later, I launched a new, new opportunity. And it was just amazing. It's the greatest thing in the world. The greatest thing in the size spread.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I told all the people and all the people who bought microcontinuity, like, wait, but you told us that this was the best. I'm like, oh no, that was really good, but this is the new best. And they're like, oh, okay. And so they all dropped that and they came over here and they started having success. I did the big launch, made a bunch of money. I'm like, this is amazing. And then what did I do? I
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm so good at this. So I made a new, new opportunity. 30 days or a month later, every quarter I was doing these. So three months later, I launched a new one. And people were like, wait a minute, but if I said that was it, and this is, and eventually my customers started getting schizophrenia and they stopped following me. And my list went from like really active to less, to less, to dead. Okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Your audience wants to know that this new opportunity you're presenting in, that you are sold on it 100%. And this is the most important thing in the world. We launched ClickFunnels. This was really hard for me because I like to create a lot of stuff. It's so much fun to talk and to create and stuff like that. How many of you guys have problems like me? Okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And Todd, I remember telling me, saying, Russell, I spent so much time on this. You have to swear to me for the next 12 months you only sell ClickFunnels. I was like, 12 months? Oh my gosh. Like, oh. Okay. And so we did. And I started talking about how funnels are the greatest thing since sliced bread. How it changes everything.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then if you noticed, every day for the last seven years, that's all I've talked about. Okay? And it's congruent. And you see the results of it. Funnel Hacking Live, 600 people, 1,200, 1,500, 5,000. I think last one between virtual and live was 6,000 people, right? The community grows. The following grows. People, because they trust you. You're not saying, oh, this and that and that.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
No, no, no, no. Okay. This is the reason why most of my competitors have lost. Okay. I got to pick my new opportunity and I got to die with that thing. Right. 50 years from now, I guess I'll be talking about funnels are the greatest thing in the world. I don't care. Even if we're in Zuckerberg's metaverse, there's going to be some version of a funnel we're going to build in there.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
They're not coming in and dominating. They are creating and then dominating, okay? That is the key. To become a category king inside of a market, it's all about going and creating a brand new category. So for a good example for this, when we launched our company ClickFunnels a decade ago, right, where does it fit into? Okay, three core markets. ClickFunnels is in the wealth market, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It's going to be amazing. Right. Um, but I stick to this. So every company has one and only one new opportunity. But you're like, but I want to create a bunch of different things, right? And so, oh man, I'm jumping way off my slides. It's okay though. Is this direction okay? Okay, we're going to keep going then. This is probably bullet point number, I don't even know.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, so then the question is like, well, how does this work? Okay, and I want to, I've never mapped this out until last night I mapped it out and I had my own aha and it's like, oh my gosh, this is really cool. I've talked about parts of this, but if you look at it, if you look at, how do I keep losing my markers? All right, if you look at a traditional value ladder, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Um, down here, your front end offers and in the middle here are some kind of offers. And then back here is something else, right? Um, if you look at everything in this, this phase right here, this is, um, this is like these phases right here where you're selling your new opportunity. This is, um, this is where you're focusing on.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So this is new opportunity and you're focusing on people with desire, right? And so, typically whatever our lead thing is, so for me, this was my webinar funnel. For me, it's your challenge funnel. You're bringing people in and they come in. So like, let me explain this better. Let me fast forward or rewind back six years ago. So we launched ClickFunnels. It was a new opportunity.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
People came in and were like, this is the greatest thing since sliced bread. It's amazing. Funnels are the future. This is how you can get the result you want, right? They came in and then I was like, I wanna make more money. I wanna serve people more. What's the next thing? And so I didn't do another opportunity switch. Instead, I did an opportunity stack. I talk about some expert secrets.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
There's an opportunity stack, like what's the next thing, right? So I stack it. And from here, I can stack the next thing, okay? But they're all inside of the confines of my new opportunity. So Funnel Hacking Live 2000, whatever, the first one in Vegas. Anyone here for the Vegas event? I think Mike and AJ were there, like three or four other people. Anyway, so we're there.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Everyone's funnel builders. And we had the audience. I'm like, I could sell them something. I had people pitching me because right then Amazon selling machines, you guys remember amazing.com? It was like blowing up. I think one affiliate did 10 figure or eight figures in sales to 10 plus million dollars sales affiliate.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And they're like, hey, let's come to your event and you can sell Amazon selling machines to your audience and make a quick like, you know, 5 million or whatever it was. And I was like, oh, that's tempting, but I'm the funnel guy and that's not funnels. Therefore, I must be congruent. And I was like, but what do they need? Like inside of this new opportunity that I created, what's the next thing?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
What's the stack? What's the next thing they needed? And at the time, what we said is like, well, they have funnels, they're doing things, but what's the new opportunity inside of this? And I was like, oh, the new opportunity you have funnels, new opportunity is that how many guys here would like to be a funnel consultant and you can take these things funnels and make your own business out of it.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And that became my opportunity stack. And I knew it worked because in that room, I thought for the way we priced it and the size of the room, I thought we were going to sell 50. That was the plan. We did the pitch and everybody ran back. It was crazy. We didn't have room. They were throwing credit cards back and forth. And people were accounting to 50 and they're like, oh, and they walk away.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
um and then after that i did a presentation for my inner circle kind of going through the highlights of it so um this episode's all about becoming the category king in your market you can hear me talk about it um you know directly from the book and then from there we're gonna dive over to the inner circle presentation where i went deeper on how to become a category king hope you enjoyed this presentation if you do make sure you guys come to funnel hacking live we're like less than a month away from funnel hacking live
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
But there's probably two or 300 people that wanted to buy it. And so I remember like, I mean, I said 50, I meant 150. We got more, keep coming. But like, it was insane. And that first certification program blew up because I wasn't changing. I said, they aren't even sold on this thing. But like inside of my world, what was the next stack? Inside this world, what's the next stack? Okay.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Helping you make more money, okay? You come down here, the sub-market's probably gonna be websites, and then from there it's gonna be sales funnels. Now, we were the very first people to come in here, right? When we carved out this market, we didn't come into, like, okay, there's email automation, there's email autoresponders, there are all these different bloody oceans.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Two comma club X was an opportunity stack. Right. They're in the funnel world, but they're struggling. It's like, okay, well, here's, here's the process. Here's the path. Here's the coaches. Here's the thing that they're going to actually hold your hand and take you on that journey. Right. And so this whole section of your value ladder is all about, um, again, presenting you opportunity.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Then inside of that, you start stacking and kind of shifting. Okay. Now I told you guys only one time you're ever allowed to sell to ambitious people. Only one time you make an improvement offer. You guys know where it's at? Yeah, it's back here. So back here, I will allow you to sell improvement offer because this is for people who have ambition, okay?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
How many of you guys remember how hardcore I sold you on this group? Okay, this is my big secret. All the people who have ambition in this room have already won a Two Comma Club award. Let's give them a private luncheon and we'll have lunch with them and we'll feed them and it'll be cool.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then I'm gonna tell them that there's this improvement offer where they can come to Boise and we're gonna talk about stuff and they'll get better. And I was like, it's going to be awesome. Who wants to come? And you guys all came. I didn't have to sell anything because you're all ambitious people. You just want to improve. You are the freaks. We're the weird ones.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
We're the ones at the bottom of the funnel who fall through, who then, Annie talked about last night, become the hourglass, right? So I didn't have to sell you guys a new opportunity. You're here. You understand it. It was like, who here wants to improve? Like, you guys are the improvement. The pool is much, much, much, much smaller of people that are that way, but they're spending a lot more.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So this is the one time only you're allowed to sell an improvement offer is at the back of your value ladder, like who wants to improve, and then your ambitious people will raise their hand. But because you're looking at 90% of the audience and 10, that's kind of the transition. Also, if you do this correctly, these people will become ambitious through the process. So they come in on desire.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
If you cultivate them and you work with them and stuff, they will become ambitious and they will send up and eventually make sense. How many of you guys seven years ago were not very ambitious? How many of you guys now, you're like, we need to talk about funnels. This is so cool in Boise. Anyway, okay. So coming back to opportunity to switch funnels. So we all have one.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
This is like the thing we need to be focusing so much time and energy on. And I'm one of the biggest problems with this. I have so much fun creating funnels. We create a funnel, make next one, make next one, make next one. But this one right here, where the majority of your traffic is coming into, is one that we've got to spend so much time, because that's the gatekeeper of what's going to happen.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
How's it going to grow from there, right? And so we have to spend so much time. It's interesting. When I first got into the Dan Kennedy world, Dan talked about us from stage, which was so cool. I don't know if he has caught this or not, but he was talking about when he would take on clients, like a dentist, for example. He said they start looking at every single step in the journey.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I didn't come in and say, okay, here we have this thing called ClickFunnels, it does email automation, because there was already a bloody market. We came in, and we were the very first people to say, and to put on this crown, right, and say, okay, we are sales funnels. The person who is the category king, it's very difficult to dethrone them in the future.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Like, what was happening every single step? Like, okay, ran the ads at the phone ring. If the ads, you know, phone didn't ring, ads were wrong, let's fix the ads. If the phone rang, did the secretary answer it? He's like, nine times out of ten, she didn't even answer it, right? And then this next step, what'd she say on the phone? Did it create an appointment?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And they look at every single, like, micro step in this journey, and they start fixing it. Like, oh, well, she's, you know, the three girls are going to lunch at the same time, so the phones aren't answering at lunchtime, which is when most people are at lunch, and they're actually calling to schedule appointments. So I forced one of the people to be there at all given times.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
All of a sudden, that little metric, now it's like every phone call is being answered. They get three times more appointments than everything else in the rest of the funnel works, right? And I remember hearing Kennedy and Bill Glazer talk about this in my mastermind groups with all these offline businesses over and over and over again.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And after hearing it three or four times in a row, I started thinking about that in my business. Like, what's the customer journey in my business that they're going through? In fact, if you've read the Dotcom Secrets book, the chapter about, It's been a while since I've opened this one. The chapter about... Well, somewhere in here. I don't think I pulled that one out. Seven phases of a funnel.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
There it is. Boom. Um... uh, page 95. Um, first time I ever did this is I did a presentation at the, at, uh, at Dan Kennedy's peak performers group. And I said, you guys always talk about this in your weird businesses. Let me show you how it works on the internet business. And this is where I started like really thinking through like, okay, hot traffic, cold traffic, warm traffic.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Phase number one is to qualify subscribers and buyers. And I started like mapping out my customer journey. And after I mapped it out, then I was able to go and start like tweaking little things to increase it. Um, and so for you guys, what I want you to think about is this Again, this piece of your value ladder, the core funnel that's the opportunity to switch funnels, bringing people in.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
For me, it's a webinar. For each of you guys, it's something different. This is where we'll be focusing our attention on every single step in the process and little tweaks and changes because a 1% or 2% change here can shift everything for the rest of the value ladder. It's huge.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Me shifting the offer in my Funnel Hacks webinar from the one thing to the next went from a $3 million a year business to a lot more just by... tweaking that. That's why when those guys are in webinars, you've heard me say all the time, like you need a webinar every single week for at least a year to make tweaks and tweaks and tweaks.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Because again, it was probably five webinars in before I made that tweak. Had I stopped at the fourth webinar and automated it, ClickFunnels would not be what it is today. It'd be a much smaller room. Like three of us be hanging out, right? So what I want you to think about is just like looking at this and going through every step of the process.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So for you, when you're figuring out what market you want to be into, what you want to do is you want to create your own category. After you create your own category, you instantly, by default, become the category king and then you have time to go and become the biggest person in the industry before all the wannabes and knockoffs start jumping in.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And so that's what this book, Play Bigger, is all about. It's one of my favorite books. I think the title should have been How to Become a Category King, but it's called Play Bigger and I highly recommend reading it. But if you like, I actually have a group, one of my higher mastermind groups. It's called The Category Kings.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And we had Dave Peterson, who's one of the authors, actually come and speak to us. He spent four hours talking to us, going deep into how to become a category, how to do category design, how to become that person.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And what's crazy to me is he said, after the entire 10, 15 years he's been focusing and teaching this, he said, of all the things in this book, there's one thing that was the very most important. And I don't want to spoil what that is for right now. Now this was taken from a presentation inside my inner circle. Every single person who's in the room spends $50,000 a year to be in there.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And normally we do not let these presentations outside of the walls of that room. But I want to take this clip because it'll help you understand how to figure out what the problem is. You can design a category around. It is the secret and one of the craziest things that Dave told us that he learned this process after he wrote the book. So this part's not even in the book.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
yet it's the most important thing to understand and to master if you want to create your own category. So that said, let's jump into my inner circle room and watch this presentation about how to become a category king. I'm guessing most guys are in their spot where you're trying to grow the company you've got.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You're trying to relaunch, rebuild, re-something, or maybe you've got a new idea you're working on or something. And so that's kind of the phase of my business I'm in right now, which is hopefully be helpful for you guys because I'm thinking through things at a different level. And so these are the conversations I'm having myself and my team.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm going to have with you guys to start looking at how you look at it. It's like literally the same things. As soon as we acquired Magnetic Marketing, these are the exact same things we're doing with them right now to get this company back from where it is to where it used to be again. And so hopefully this will be really useful for you guys. Okay, I'm gonna pull up my slides.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So the first thing, the first question that I want you guys thinking through And this was interesting for me. So on Monday for the Category King group, we had Dave Peterson, who's one of the authors of Play Bigger, the book about how to become a Category King. He actually came and spoke to us, which was really cool.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And what he taught us and what I thought he was gonna teach us were two different things. You ever had that before? We were like, I read the book, this is what we're gonna do. And then he's like, talks about this for four hours. We're like, oh, ho. And at first, I'm not gonna lie, for a second, I was like kind of disappointed.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And then all of a sudden I was like, oh my gosh, this was like the thing that I needed. It was really interesting. For me, the world that I, like the lens that I look at the world through is always offers, right? Like I always leave like, what's the offer we're going to create? What's the offer we're going to create? How many of you guys lead with an offer? Right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I think for most of us, that's the lens. That's the lens that I was taught through from like Dan Kennedy. If everyone's like, what's the offer you're going to create? And then we try to make the best offer and we go from there. With Category Kings, with what Dave Peterson thought, it was interesting. He stepped one step back.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
If you want to become the category king in your market, make sure you come and do not miss it. If you go to funnelhackinglive.com, you can get a ticket before they're sold out. This is the last dance, the last Funnel Hacking Live ever. We've done nine of them. This will be number 10. And then we're taking, who knows, a five-year break. I'm tired. So do not miss this show. It's going to be insane.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And the first question he asked us all was like, what is the problem do you solve? Now, instinctively for all those entrepreneurs, like, oh, easy, got it, right? You're like, I don't solve all problems. I solve thousands of problems. I solve this and this and this and this and this. And that was my first instinct. I'm like, oh, like, can we skip to the good stuff?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And he ended up spending two hours on this question. And by the time it was done, there wasn't a single person in the room who was actually able to answer their problem. It was really fascinating, including me. I was like, what is the problem I solved? And the problem I solve is different now than it used to be.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So this is what we spent two of the four hours of them is just trying to answer this question, which was really, really fascinating. And so let me step back a little bit. So if you, how many of you guys have read the book, Play Bigger? Yeah. Okay, if not, it's an amazing book. It's all about how do you become a category king, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He talks about most businesses, most industries, when they start, there's a category king that owns a category, right? They mean about Apple, like they own the smartphone category, right? And the category king typically sucks up like 80 to 90% of the business and all the competitors come in and they fight over the last 10 to 15, 20% of the business and over the scraps.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Okay, it's really hard to dethrone a category king after they're in their spot. And so the question is like, well, how do we become a category king? How do we do that? And I pulled a couple of slides from his presentation because I think they're really useful. He was talking about how if you think about categories, the easiest way to think about it is when you go to a grocery store, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You don't walk in a grocery store and wander around hoping to find stuff. You're like, okay, I need canned soups. So you walk to the canned soup section. That's the category. And you see all of the different competitors, all different options. You pick your thing, right? Or if you're like, oh, I need pillows.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
You go to that section of the store and there's all the pillows and you get it from the, so the category is there and there's all the people inside the category are kind of in the thing, right? And so it was interesting because people don't think about the product first. They're not like, okay, I need to get green beans from... I haven't bought green beans. I don't know. What's the giant?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The Jolly Green Giant. You don't think about the product first. You think about the category first. Like, oh, this is the thing I need. You go there and you start figuring it out. Now, if you've read any of my books, it's interesting because I look at it through a similar lens, right? I think about... You guys have probably seen me draw this doodle a million times, but...
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
like all of our customers looking for a result, right? All they know is that they want this thing. They want to make money, lose weight, whatever the thing is, right? This is the category, the result, the thing that they're looking for, like that's what they want. And then there's a whole bunch of options, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
There's like, well, you can do it through the Atkins diet or the paleo diet, or like there's all these different vehicles that can get you there, right? And so the result, the problem that has happened, this is the category, and then these are all the different things inside the category, right? And so it was taking kind of what he was saying.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I was like, how does this fit into the lens that we look at the world through, right? And so I'm going to come back to this in a minute. But that was kind of the first thing he talked about, categories. And then as they went through category design, the very first thing he says, we start with the problem. And he started looking at the big companies that we know.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And he's like, they can all articulate their big problem, the problem that they solve for the marketplace in 10 words or less. And notice it's one problem, not a whole bunch of problems. Because I guarantee if I said... On a pad of paper, write down all the problems you guys have. How many of you guys can write down 3,500 problems you solve in your business? Right? That's not a question.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
It'll be the biggest and the best one we've ever done. So go get your tickets at funnelhackinglive.com. With that said, we're going to jump right into the presentation on how to become a category king. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The question is like for the market, for people, like what is the problem you solve as a whole? And these are some examples he shared, right? Taxi stink. Who, like that's the problem. Who solved that one? Uber, right? The end of software. How many of you guys know who solved that one? Uber. Salesforce, you go through. My favorite one of this list was, I want to surf in cold water longer.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
That was the problem this person was supposed to solve, and they invented the wetsuit. Okay? But they're all simple things. And I said that all of the problems, you have to try to identify it in 10 words or less, ideally. If you go 11 or 12, that's probably fine. But it's got to be a short thing where you can say that really quickly and really easily. Now, what's interesting is that...
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He was telling us in the meeting that one of his close friends, he was hanging out with his friend like once a week. His friend owned a big company. And he asked his friend, he said, hey, really quick, what's the big problem that your company solves? And the friend told him. He's like, oh, cool. And then he secretly wrote it down. Next week, went to hang out with him again.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He said, hey, remind me again real quick. What's the big problem your company solves? And the guy's like, told him again, kind of annoyed. And they did it again in the third week. The fourth, they have five or six weeks. His buddy's like, dude, quit asking me that question. I told you every single week for the last five or six weeks. And then he said, ah, check this out. He pulled out his notepad.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He said, every single time I've asked you, you've answered a different way. He said, what's the problem you solved? And the guy looked at him and said, they all were kind of counteracting, right?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
The next thing he said that when they do category design for companies, he said, the first thing they do is they go to the executive team and ask everyone in the executive team, like, what's the biggest problem you solved?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He said, every time, not like most of the time or once in a while, like every time, every single person in the executive table had a different problem they thought they were actually solving as a company. It was fascinating. And so we had a couple people who were like in the category Kings group, email their, their teams, like, what's the problem we solve?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
And all people have different problems coming back. And it was fascinating. Like most of us can't articulate what is the problem we solve. In fact, it's interesting because, um, uh, as I was sitting there with, with ClickFunnels, like I know what the problem I solved seven years ago was. The problem I solved seven years ago was basically entrepreneurs are, don't have technical abilities.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So it's like we freed entrepreneurs so they could, they could, um, They could build things on their own. That was this problem we were solving. That was seven years ago. Today, fast forward to 2021, is that the problem entrepreneurs have? No, I'm not a moron. I understand there's like a million different places that have drag and drop builders now that you can build websites.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Like that's not the problem I'm solving today. If I'm still trying to solve the problem that entrepreneurs are free and now you can go and build your own funnels and websites, like the market has shifted, the category has shifted. And I'm gonna lose, right? He talks about the category kings who don't maintain their status is because they're solving the wrong problem.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. One of the biggest mistakes that new entrepreneurs make happens to be the thing that the biggest companies in the world have mastered yet they never talk about.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
So with ClickFunnels 2.0, this is the question I'm asking myself. This is why I sat there for three or four hours on Monday trying to figure out like what's the problem I solved today? It's different, right? And I was emailing my team and everyone's giving different ideas back. And it was interesting. So for you guys, I want you to think about like, what is the problem you actually solved today?
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
This is another one that was interesting. So just because I'm tired doesn't mean I'm thirsty. Can anyone guess what? That's the problem. Can anyone guess the category king of this one? Boom, five-hour energy. I don't want to drink a big energy drink. I'm not thirsty. I'm just tired. And that became, boom, the category. It blew up. Okay? Interesting. So he said, problems move people.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Features do not. The thing he said was interesting because we thought the meeting with him for the four hours was going to be us designing our category. And he totally said, he's like, everything I learned about category design, I learned after the book came out. And he said, what was interesting is he said that... He used to focus on category design up front.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
He's like, now with companies, we focus on figuring out what is the problem they solve, and then the category appears. Isn't that interesting? We didn't talk about category design once in the four hours. It was figuring out what's the problem we solve. It was fascinating. So what I want you guys to do right now is I actually want to workshop this out.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
I'm going to leave this slide up so you guys can kind of see some ideas. But I want you guys to try to write, and this is going to be harder for... Again, I thought it was going to be easy. We spent 15 minutes in the group doing it, and I could not figure out what mine was at 15 minutes. Some of you guys probably won't figure it out.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Some of you guys are going to be like, no, and nail it really, really fast. But we're going to spend three minutes. We're turning some music up, and I just want you to try to, in 10 words or less, what is the problem that you actually solve in your business? Sound good? Ready, set, go. All right, who here feels like they nailed it? Like, I know my problem so clear.
The Russell Brunson Show
Category King: Crafting Your Category & Selling A Grand-Slam Offer
Yeah, Robbie, throw it right here. We got a catch box for you. Okay, these mics, you just talk into it and it, yeah.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Sehr cool. Was ist es jetzt mit AI und Content? Ich habe es schon lange gehört, dass man es nicht benutzen kann, weil sie es wissen und sie es dir schlagen. Und dann habe ich gehört, dass die Leute, die die neue AI so gut haben, es ist egal. Was sind deine Gedanken über die AI für Content? Oder musst du einfach zurückgehen und eigentlich schreiben?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ja, interessant. Und ich erinnere mich immer an die Articlespinner-Tage. Es ist lustig, weil das ist, wie Todd, als ich Todd kennengelernt habe, hat er ein Articlespinner-Software gebaut, das literally Articles spinnt und dann ihn rankt. Er war der Nummer eins für das Wort Articlespinner. Und dann fangen Leute an, dafür zu signen.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Und er hat vier Jahre gedauert und hat das für eine lange Zeit gelebt. Was lustig ist, dass jetzt das ist, was AI im Grunde ist. Ich habe es nie als eine komplexe Version eines Articlespinners gedacht, aber das ist interessant. Okay, das SEO-Spammer Russell ist zurückgekommen und sagt, wir können 500.000 Sites pro Tag ausbauen. Das wäre verrückt. Ich wünschte, wir hätten diese Geräte damals.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Aber offensichtlich funktioniert das nicht mehr so. Okay, so those are the on-site things. Back in the day, the second thing you talked about was reputation and trust and things like that. It used to be back in the day, links is what created that, what caused that. Is that still part of the algorithm or is it not so much anymore?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
So for your answers to get pulled into AI, it's just SEO. That's cool. What do you think about, this is something just more so like I've noticed with my wife specifically, like she used to Google everything and now she chat GPTs everything. Is that, I think chat GPTs is going to open up a platform.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Interessant. Also die größte Teil dann, du konzentrierst dich 100% auf Content, Schema, Site, Low Design und dann von da auf wartet Google, um es zu finden und es hoffentlich zu ranken.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Also wie kommst du von, weil damals, wenn wir auf Seite 2 oder Seite 3 waren, war es nur ein Spiel, wo wir versuchen, mehr und mehr Linken zu bekommen, um uns auf die Ranking zu bringen, also am Ende auf Seite 1 und dann Spot 3, dann 2, dann 1. Genau. Are there things you can do actively to increase the ranking?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Or do you create the best version, put it out there, and then you move to the next one and just kind of hope that it lands? How does that part work?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ja, wenn du mehr und mehr Seiten und mehr Inhalte jedes Wochenende addierst, wird das natürlich anderen helfen? Ist es wie ein steigender Tief, der alle Schiffe steigert, wird der andere auch wieder steigen? Oder ist es so, dass jedes Stück in und aus der Selbstentwicklung steht?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Is that going to open up something where we can get traffic or paid ads or anything in the future, you think?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Alright, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B-Marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly. But they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn ist nicht deine tägliche soziale Plattform.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, abhängig sind. Und ihre Targeting-Optionen sind unreal. Du kannst dich mit Job, Titel, Industrie, Firma, Größe, Rolle, Fähigkeiten, Revenue-Level, Seniorität targetieren. Du legst dein Fokus auf die Entscheidenden, die tatsächlich kaufen, was du verkaufst.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Es ist wie ein magischer Filter für deinen perfekten Kunden. Und wenn du ernsthaft über dein Geschäft wachst und du willst nicht weiter bezahlen, um Menschen Ads zu zeigen, die nie kaufen werden, dann musst du auf LinkedIn kommen. Here's the best part. LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to linkedin.com slash clicks.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
That's linkedin.com slash c-l-i-c-k-s. Terms and conditions apply. Only on LinkedIn ads. I'm curious, because on YouTube we have an issue where if we're buying ads on the same channel, we're trying to get organic views. It messes up the algorithm, right? Because it's like...
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
You're paying for ads, someone comes, they see the ad, they leave, and then YouTube doesn't separate that this is ad traffic versus someone viewing it, and it's like, oh, these videos aren't good, and then your whole channel suffers, at least for us, for like a year before we're able to fix it.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Do you have a similar thing with SEO, where it's like, we're also driving paid ads to seekersuccess.com slash whatever, people are coming and they're bouncing faster than they would if they were organically finding it? Does it affect the site as a whole, or is it?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Also wäre es smart, deine Funnels auf einem Subdomain oder einem anderen Domain einzudämmen? Glaubst du?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Interessant. Wenn du die Pages auf einem Subdomain hättest, wäre es separat? Oder ist das Subdomain gleich wie der Rest des Domains?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Okay, the last thing we talked about is, I know you've got a program now where you're helping agencies to start doing SEO for funnels and things like that. We talked about that as an opportunity because I think it's a unique opportunity a lot of people aren't doing or heard about or thought about and something you've been capitalizing a lot over the last little bit.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Das ist wie der Kopf von Shiny Objects hier. Wir sind Shiny Objects.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ja. So cool. I hope everyone's listening, like, just the process of creating a product, too. I think a lot of people think it's the other way around, like, okay, I'm going to create it all and then launch it, versus when you talked about the iterative process and including the people, then you find out what people actually want, which is the magic behind it, you know what I mean?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Das ist einer der wesentlichen Gründe, warum ich Inner Circle mache, weil ich die Chance habe, alle zu sehen, die Leute zu hören, die dieses Spiel machen.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Und dann ist es so, oh, die Ideen kommen von dort, die Iterationen, die Veränderungen, die Tweets, all das kommt aus dem Sitzen im Raum deiner Lieblingskunden, die darüber sprechen, was sie tun und was sie nicht tun und was ihre Schmerzpunkte sind. Es gibt viele Zeiten, wo man versucht, Dinge im Geheimnis zu erschaffen und dann verpasst man die Marke.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ich weiß, weil wenn wir die ersten Gespräche hatten, war das nicht die Richtung überhaupt. Und es ist verrückt, das ist, was es geworden ist und wo es alles endet, was wirklich cool ist. Ja, es hat Spaß gemacht. Das ist großartig, Mann. Ich freue mich, dass du kommen und Teil des Inner Circle so lange bist und hangst und all das SEO-Bereich, das du für uns machst.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Und hoffentlich wird es alle, die dich hören, verstehen, dass es eine ganze andere Welt von Traffic gibt. Weil in meinem Weltraum sprechen wir kaum über SEO. Genau. We talk about paid ads and we focus on social and those kind of things, but it's funny, you rewind back 15 years ago, there were only paid ads and SEO, that was the two things, that's all we drove traffic with initially.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
And now people don't talk about those very much and there's this huge untapped opportunity for people who will dive into it, which is why you're doing it for most of my core businesses right now and we keep adding more. Und jedes zwei Monate geben wir dich zu einer unserer Businesses und sagen, komm zum nächsten, komm zum nächsten, komm zum nächsten. Weil es die Langzeit ist.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ich denke immer an Ads. Leute fragen mich, was soll ich tun? Soll ich Ads oder SEO machen? Ich sage, du sollst beide machen. Weil Ads, die du sofort verbrauchst, aber wenn du die SEO machst, in der Rückseite, dann kannst du eventuell die Ads abschalten, aber die SEO wird immer größer. Und das ist das, was ich glaube, die Leute verlieren. Es ist wie...
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
They want to just flip on SEO like they flip on ads. It's like, no, you got to start planting the seeds now. It's the law of the harvest, right? You plant seeds, plant seeds, and eventually it can surpass the traffic you're getting from paid if you do it right.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
They're still getting that. So that's good to know. So anyway, man, I appreciate you coming out and sharing. If people want to follow you and hire you and all kinds of stuff, where do they go?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
And who are some of your clients?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Und sie haben keine Updates gedroppt. Weil du die Search-Engine nicht gespammt hast. Ich hätte dir damals helfen können. Ich bin froh, dass ich das nicht gemacht habe. Ich bin froh für dich. Danke so viel. Und ja, alle, SEO und Funnels, sie gehen zusammen. Starte daran zu arbeiten, addiere es zu deinem Traffic und es wird dein Leben und dein Geschäft verändern. Danke, Mann. Ich freue mich.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Interesting. Yeah, it's definitely a weird game. I started playing SEO way back in the day when it was like, you know, you had just the top 10, you had a couple of ads, pay-per-click ads, and that was it. It was just spam in the search engines, and that's how we had a lot of fun with it. But we started getting more complex after... Ich kann mich nicht erinnern, welches Update es war.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Bis zum nächsten Mal.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
2007. Wie viele Updates?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ja. Was wir über Spammer geredet haben, war, dass wir Masken, Artikel kreieren, sie spinnen, sie posten und wir 8 Billionen Linken von überall her bekommen. Es war unglaublich. Ich rinke immer für das Online-Making und das Quick-Risken. Wir rinken für alles. Und dann ist alles verschwunden. Damon macht das in der langfristigen Art und Weise. Das ist viel besser.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Now, obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Das ist der Grund, warum er alle unsere Projekte jetzt macht. Weil ich ihn vertraue. Ich bin nicht nervös darüber, dass die Arbeit, die du investierst, das dauert. Es ist nicht etwas, das verschwinden wird. you know, or penalize you in the, in the future. So, all right.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
So I want to talk about the crossover between funnels and SEO because, um, obviously, you know, I talk about funnels all day and for a long time, you know, I assumed that people invest on funnels, you know, and then you start coming in a circle and started doing presentations for everyone. Like, Hey, there's a couple of things we can do to actually do SEO and to optimize your, your funnels.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
And so anyway, I'd love to go down that path of just, um, tying those, the two worlds, my world and your world together. How does it work? What do you look for?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Ja. So what's this model look like? Someone's building a funnel. Like they go through all my training to build a funnel. How, what should they be like? What does that look like? Cause they got to build out a content structure. There's a plan. There's stuff like, like let's say you, you are, I'm a brand new client. You're taking me through like what, what, how's it look? What do we do?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. Das ist der Russell Brunson Show. Ja, genau. Es ist anders, oder? Wie beeinflusst AI das, was ihr alle macht?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
So, by the way, he just said, go to seekersofsuccess.com. So this is one of the sites that Damon's working out with me. And like he said, I created a couple of good funnels and then we built a, we used the ClickFunnels, um, you know, website feature. And then, uh, Damon seems like going through and like building out the, what do you call it?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Not the width, the bulk of the building out the site, making it, um, I don't know. What's the word in your, in your, in your world? More pages, more stuff.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Funnel-Hackern, lasst mich euch eine Geschichte erzählen, die mich trotzdem ein wenig kringelt. Wir waren auf dem Weg nach einem riesigen Launch, die Funnels waren fertig, die Landingpages waren fest, die Kopie wurde eingeschaltet und alles war bereit zu rocken. Außer für eine Sache. Wir suchten mehr Unterstützung, um den Launch zu beherrschen.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Und wir dachten, keine große Sache, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gedauert, um die richtige Person zu hirten. Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flut von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren. Vielen Dank. Sponsored Jobs Want to know how fast it works?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash C-L-I-C-K-S. So what are you waiting for?
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast. www.indeed.com Bis zum nächsten Mal. Bis zum nächsten Mal. Vielen Dank. Get Notion Mail for free right now at notion.com slash russell and try the inbox at thingslikeyou. That's all lowercase letters, notion.com slash r-u-s-s-e-l-l to get Notion Mail for free right now.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
When you use our link, you're supporting our show. Notion.com slash russell. So in my example, obviously we did, we did authors and inside the authors then there's Are you structuring books like that? I'm trying for other people thinking through this on their own side.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Also, ich denke, sagen wir, jemand, der das hört, in unserem Weltraum ist es ein Trainer, ein Gewichtloss- oder Fitness-Coach, oder ein Yoga-Coach, was auch immer es ist. Wie, weil, wiederum, die meisten von denen werden nicht wie ich sein werden, wo wir Autoren und Bücher und solche Sachen haben.
The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
Wie würdest du etwas so strukturieren, wenn es jemand ist, der ein Guru ist in ihrem Raum, wie würdest du das ausbauen, die Kategorien und solche Dinge für jemanden in diesem Weltraum?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
This is the Russell Brunson Show. Hey, what's up everybody? This is Russell Brunson. Welcome back to the show. Excited to be hanging out with you guys today. And mostly excited because today I'm going to talk about one of my favorite topics of all time. And excited to go deep on it with you guys.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Every time we get to this certain circumstance, situation, whatever, things unravel. Why? Most times it's like, oh, we're so frustrated versus like, okay, what's the pattern that's happening? There's this input and then I'm slipping into a pattern. What is the pattern? We figure out what that thing was. I'll share a really good example with this.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Growing up in wrestling, a lot of you guys know wrestlers, we cut weight. Like that's what we do. Especially when I was in high school, we just cut a lot of weight. In fact, all the way until, man, my senior year in high school, there were three kids in the country that all died from cutting weight. And so they changed the rules and stuff, which was way better for the sport.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But prior to that, I would come in on a Monday morning weighing 160 pounds. And by Thursday, I was weighing 130. So I'd lose 30 pounds. And then by Sunday, I'd be back to 130 – or sorry, 160. And by next Thursday, back down to – I was losing 30 pounds a week, week in and week out. But that's just the game. And it's water weight, so – Don't send me your health advice.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so that's kind of the game plan that we're going to go deep into right now. So hope you guys have fun with that. Hopefully you're okay with that because it's going to be a lot of fun for me and I just enjoy talking about this stuff. So let me know in the comments down below if you're cool with that. And if so, I'm going to jump right in. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Every time I talk about weight cutting, people send me other health advice. I'm like, you don't understand. You don't lose 30 pounds by eating less calories. You do it by squeezing the water out of your body, right? It's a different mindset. But I did that every single week for 12 years of my life. through middle school, high school, and college.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I was coming in and losing 15, 20, 30 pounds every single week. So what happened is I was so strict all week long. I ate healthy, cut out water, all the things. I'm not gonna teach you. Maybe I'll do a training in the future on how to cut weight. That could be a whole different video that four of you guys would care about. I had a whole pattern. Then we'd weigh in.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
After weigh-ins, you take as much nutrients to your body as possible because you're wrestling an hour later. So you get the right nutrients, light things, get energy back up. Then you go out there and wrestle, right? And then you're like, hey, I have a week to the next weigh-in. So what do you do? You eat everything. You haven't eaten in five days. So you eat.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
so much and you drink so much and it's just like, you're consuming because you're like, you're just starved, right? And so then I blow up, gain my 60, you know, back to 160 pounds. Monday, come on, jump on the scale. Oh crap, 30 pounds over. And then we start the process, eating perfectly, dieting, losing weight, like all this stuff, back down.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so like, that was the pattern for 12 years of my life, okay? Then I get done wrestling and I'm no longer competing. My wife and I are living our life. We have twins. She gets pregnant with twins and it's a funny season of our life because she's now got two babies inside of her and so she's eating for two.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I just got done wrestling and so I'm no longer working out and my wife's eating a ton of food and I'm like, I'm gonna eat food too. So we both start eating and both of us gain in the next four or five months, we both gain like 50, 60 pounds, right? And so I'm like, and she's big because she's pregnant and then the craziest thing happened.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
One day, December 11th, she has twin babies and loses like 50 pounds overnight. And I'm sitting here like, my weight's still here, right? And I had that weight for the next eight years. Could not get it off. Tried everything. And when I started realizing, I started seeing to myself is I would come in every single Monday. I eat super healthy Monday, Tuesday, Wednesday, Thursday, Friday.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So the first thing you got to understand, this is one of my favorite things to study and to learn about is understanding the difference between the conscious mind and the subconscious. Okay. I talk a lot about this. If you've ever been to my selling online event, I go deep in this, but from a standpoint of like helping, like learning how to sell people stuff, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I see my weight dropping, dropping, dropping. Then Friday would happen. Weekend starts, what I would do, I just made a weight. And I'd go in all weekend long, boom, boom, boom. Come back over the weekend, I was like, I gained a pound, right, from the weekend prior. And I'd lose weight, lose weight, lose weight, lose weight. Weekend party, eat a ton of food.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You know, this is Mormon partying, so this is me just eating a lot of food. Going to Burger King and eating, yeah, all sorts of stuff, right? And so like, for eight years, this cycle kept happening over and over and over, and it was crazy.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It wasn't until my friend Carrie Woodward, and she had wrestling brothers and stuff, but she looked at me one day and she's like, you realize you have an eating disorder, right? I'm like, what are you talking about? I don't have an eating disorder. And she's like, no, you do. She's like, look at like the pattern. You literally are in the same pattern that you were in your entire wrestling career.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like you eat healthy, eat flawless, like perfectly execution. And the weekends you gain it all back. And you do that thing. And like, you're in the exact same cycle. The last eight years you've been doing for the 12 years prior. And I was like, Oh my gosh. And suddenly I was aware of the pattern, which is phase number one, right? Recognizing the pattern. I recognize the pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
This is why I can't lose any weight. There's this pattern that was built subconsciously, right? And it's there. And I didn't even know it was there. So if I don't know it's there, it controls me forever. Unless I'm aware of it, I can't fix it. So number one, step number one, phase number one, write this down, tattoo it to your hand. Recognize the pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
What is the pattern you're rolling into, okay? Again, health, fitness, business, whatever it is, right? What is the pattern that is negatively holding you back? You have to recognize it, okay? That's step number one. Phase number two now in Tony's process is then you have to learn how to use the patterns, okay? So after you see the patterns, say, okay, now I know this is my pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
How do I use that pattern for my good, right? So for me with the eating thing, it was like, okay, now I know this. So I'm like, if I can just survive Saturday and Sunday, Friday night, Saturday and Sunday, I'm going to be okay, right? Right. It's the pattern is the weekends I'm going to party because I feel like I made weight so I can eat whatever I want. Right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so for me, it was like, OK, now I know the pattern. I'm aware of it. I recognize it. I can use that pattern. Right. So I start figuring out how to use that pattern. How do I use that in a way that this can be beneficial? So for me, it was like, OK, now I know this is my weak spot. So I got to fortify myself. How do I make sure Friday, Saturday, Sundays I'm good?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And then when I do that, then Monday starts and now I'm starting back off again. Right. And so I started tweaking things around. And so, and I, I might go deep into all the things I was doing, but as soon as I was able to recognize the pattern and figure out how to use the pattern, right. How to manipulate it. Then I started having more and more success. Right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
My weight started coming down, things got better. And like so much that came from like understanding the pattern. Okay. Um, So phase number two is like using the pattern. But there's a better, there's a next phase which is even better. And I'll get to that here in a second. But that's, for a lot of you, it's gonna be the next phase, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Because I'm having a conscious conversation with somebody, but if I want to sell them, I'm actually, um, I'm speaking in a way that I'm speaking directly to their subconscious mind because that's what gets them to break their false belief patterns, gets them to move, and you have to understand how to do that. So I have a whole event about that in context of selling.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So it's like, I keep trying to launch my funnel, but I'm not having success. Well, why not? And I'll probably ask a couple questions. You're like, well, I'm on my 30th try. Or you're like, I don't have an offer yet. And I'm like, how long have you been listening to me? Like, I'm listening to you for three years, read every book. I'm like, you don't have an offer yet? That's step number one.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You gotta create an offer, right? Or it's like you get in this learning cycle, right? Because it feels good to learn. I see this all the time where people are like, the pattern they have is like, I love learning. I go to seminars, events, listen to podcasts, read a book, and they get in this learning pattern because they love it. It feels good. But they're not in a pattern to be successful, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So it's like, oh my gosh, I'm in a learning pattern. When I was in college, I was in high school. I used to love to learn. I felt smarter. I felt like significance, the fact that I was smarter than other people. So I loved learning.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I went to school, went to, you know, and for some of you guys, especially you guys who are like, you've got your master's and your doctorate and you're like, like, you're just this pattern of like, I love to learn. I'm going to, I'm going to acquire all this knowledge. but you're not in a pattern of executing, getting things done, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So you realize like, the reason I'm not successful, I've been stuck in this pattern. And I'm in this pattern because it gives me significance and happiness and all these things from back when I was in high school and then middle school and college, right? It's like, I'm in the same thing now. I'm just learning and I'm learning. I'm stuck in this pattern, right? Maybe it's not you.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Maybe it's like, you got the thing out, but now you got the fun alive and you did all the pieces that you created it all, but you're not getting traffic. And it's like, why am I getting traffic? It's like, well, what's your pattern? Okay, there's a pattern that's holding you back from doing it, right? What's the subconscious pattern? Like, well, every day I wake up and then I come and I,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And what are you doing? I don't know. I would ask these questions and figure out what the pattern is. After you're aware of it, it's like, hey, well, the pattern to get people to come to your funnel is this. There's two ways. It's free or pay. If you're doing free traffic, it's like you need to create a new pattern. Oh, sorry. I'm showing you guys what phase three is.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But it's like I've got to create a new pattern that's going to give me the outcome. So what's the pattern? It's me and my wrestling coach saying, Russell, you're losing because your elbows are out. What's the new pattern? Coming back, elbows in. Now I'm going to drill and drill and drill 1,000 times, 2,000, 5,000 times this way until it becomes subconsciously inside of there.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And then now instinctively when it hits, the pattern is the correct pattern I go to. So I kind of skipped ahead, but phase number three for Tony is then creating a new pattern, okay? So phase one, recognize the pattern. Phase two, learning how to use those patterns to be more successful. But step number three, phase number three is way better, which is now creating a new pattern, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You have this old pattern, it's been great. Okay. But now you got to create a new pattern. So what's the new pattern that we're consciously creating? Not the one that was given to us because our dad said something to us or our family member or someone at school made fun of us or, or whatever the thing is. Right. It's like, what's the pattern I want to create? I consciously create this thing. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But this one, I want to explain it in context for you just understanding your life and why you do the things you do and why you sometimes don't do the things you want to do, right? And it all comes down to this conscious and subconscious, like how these two minds of ours work, okay? And I can get deep into like the... you know, the science behind it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And this is where, you know, morning routines, people talk about our habits. Like how do we make something habitual, habitual habits or things that you just do over and over and over again until it becomes a pattern. Right. And so the beginning though, you don't, Like you have these prebuilt patterns that are either helping you or they're holding you back, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When I get to the third phase and we create new patterns, like it's coming back and say, okay, I'm going to create a pattern, but I'm doing it consciously, right? And so the very first constantly is going to be slower. I got to do the thing. I got to practice. I got to practice again. I got to practice again. I got to practice again. I'm drilling the move. I'm drilling the move, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm driving to the office. I'm driving to the office. So eventually it like, it becomes the pattern. Okay. And you got to drill that thing like repetition over and over. Like repetition is such a big part. I can do the repetition until it becomes a new ingrained pattern. Okay. Patterns are kind of like, um, uh, ruts in a field, like think about a tractor, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
A tractor is out there in the field. It's doing the tractoring thing. It's going through all the fields, right? And let's say the field's wet a little bit, right? So it goes through and it starts digging these, like these ruts into the, into the mud, into the dirt, right? And then the, the, the mud hardens and stuff. And now these huge, these huge divots, these huge ruts, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And if I'm driving a tractor, I could drive to the rivets. I could jump out of it and they'll snap into those ruts, right? And it'll just fall. It'll fall a pattern, right? That's what's happening. Our brain, we've done things so many times. There's these ruts. So for us, it's like, hey, if I'm gonna be successful, like I can understand, okay, here's the ruts, here's what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm aware of it now, I'm seeing it, but if I wanna really be successful, I gotta create the new ruts, right? The new pattern. So I gotta stop the tractor, get some boards, drive it out of these ruts, and say, okay, now what's the ruts I need it to be in to be successful? And you start building it, cultivating it, drilling it over and over and over until it becomes a new pattern, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so that's the key there on step number two, right, is the pattern. So again, Tony's three phases. Phase number is recognizing patterns. Phase number two is using the patterns. And then the best phase is moving into creating your own patterns, right? They're going to get you the new moves, get you the success, okay? All right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So before I move on to step number three, I got something really cool to share with you guys. And it happens to be about my favorite company on the planet called ClickFunnels. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, you're going to need to use ClickFunnels.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dreams than any other company that you've ever heard of. ClickFunnels was built for the dreamers and the doers, and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Now, the title I have for this presentation, for the video, for the podcast, whatever you want to call it, is it's the master key that unlocks all success. And I've been geeking out over the last... I mean, honestly, two decades of my life, three decades of my life trying to figure out how to be successful in wrestling and then in business and other things in my life.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
ClickFunnels, because you're one funnel away from changing the world. All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle, but here's something that most people don't realize.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It works anywhere, in hotels, coffee shops, airports, even in co-working spaces. And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I just want you guys to understand what you need to understand to be successful with it, okay? So the first thing you understand is that, like by default, when we're born as kids, like we're blank slates, right? And everything we're learning is patterns. We're learning these patterns and they get ingrained into our body, into our mind. And that's like, That's really what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all free. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Okay, so with that said, the third piece, and this is the key. This is the master key, okay? I told you guys that this episode, there's a master key, and this is what the master key is.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When you understand this, this is the part that is the key. And I found this randomly. You guys know Viktor Frankl. I wrote, man, search for happiness 100%. One of the best books of all time. But there's a quote. I can't remember if it came from that book or another book. I bought everything he's ever written because he's amazing. But there's this quote.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And this is the thing that unlocked everything for me, okay? You think about patterns, right? There's usually something that happens. There's like, there's the stimulus and there's a response, right? And so someone hits us. We get the email. We see the thing on swipe. Someone shoots on our legs. Someone, like, fill in like whatever that version is for you. Okay, you get depressed. You get anxiety.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You get fear. You get whatever, right? There's some stimulus, right? And then there's the response, right? And that's what happens. And so this response typically by default is going to be the pattern that you've done the most, right? Stimulus happens, boom, you instantly hit into, or your stimulus hits, you instantly into your subconscious pattern. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So consciously we decided like, hey, I want to go do this thing. And I think one of the easy examples to think about is like, let's say when you wanted to learn a car the first time, right? You jumped behind the car and you're consciously have to be aware of all these things, right? Okay, here's the steering wheel. Here's the clutch.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so this quote, like it gave me so much freedom when I understood, like, again, this is the master key. So this is what he said. You guys ready for this? This is a writer downer. I'll read it twice because it's so important. Victor Franklin said, between the stimulus and the response, there's a space. And in that space lies our freedom and power to choose our responses.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
In our responses lies our growth and our freedom. Did you guys catch that? Between the stimulus and the response, okay? So the thing happens, the trigger happens, your subconscious response. He said between the stimulus and the response, there's a space, okay? It's a gap. It's a little tiny space and it's not long. It's very, very short, right? There's this gap. There's a space.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It says in that space lies our freedom and our power to choose our response, to choose the pattern we want. Okay? That's the problem most people have. They don't choose the pattern. Stimulus hits, response, boom, into subconscious pattern and it's going to either serve them or it's going to destroy them. And it happens every single day, a hundred times every single day or more. Right? Okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
In that space lies our freedom and power to choose our responses. In our response lies our growth and our freedom. Okay, that's the key, that's the master keys, understanding that we have a choice. We need to become aware of our patterns because there's gonna be a stimulus and there's gonna be a response, okay? And by default, you are running off of response.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You know, again, wrestling, it's me, it's my middle school thing that I drill, right? I'm at a college level trying to compete and all of a sudden the stimulus hits and my response is a middle school wrestling response, right? The guy takes me down easily. And I'm like, man, I gotta work harder. No, no, no, you gotta work harder. You have to fix the response, okay? The pattern's incorrect.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Perfect practice makes perfect. Not just practice makes perfect, right? So right now, you have been living your entire life at this point, practicing imperfectly. The subconscious responses have been happening because of just life happening. You were not aware of it, right? Now you're aware of it, right? Phase number from Tony, become aware of the pattern, right? Now the stimulus hits.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm aware, oh my gosh, my pattern is always to do this, okay? My pattern is when Friday happens, I'm gonna go eat as much as possible because I feel like I just earned free food because I've been cutting weight all week, even though I'm not cutting weight anymore, right? Stimulus response, stimulus, I become aware of the pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If you're old school like me or like, here's the things, here's the radio, here's the, and so like all these things, you're driving, you're trying to stay within lines and you're like consciously keep going back and forth, stay in line. Stay in line. You go back and forth. You're trying to figure out where you're going. You've got a map. You're consciously doing all this stuff.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Stimulus hits, I become aware of the pattern, and now there's this space. And the space happens, and it's very short, okay? Where I can go and I can figure out what is the pattern I want to do. Move to. Okay? And then we start doing that. Right? We build a new pattern. We create a new pattern. We go there over and over and over again until it becomes the correct response. Okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But until it does, and it's going to take a while, right? You have to realize that there is a space between a stimulus response. Somebody says something to you. Instead of responding, you stop. You're like, okay, the pattern I normally go to is anger. The pattern I normally go to is fear. The pattern I normally go to is tears or whatever, right? No, no.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
What's the pattern I need to go to that's gonna give me the, like, what's the new ruts I gotta create? What's that look like? Okay, here's the new ones. I gotta create the new pattern, okay? And that's how you start growing in life, you guys. That's how you start having more success. That is the master key, is starting to come back and looking at this whole thing, stimulus response.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Okay, here's the stimulus. What's the pattern that I'm responding to? And so think about any area of your life you're not happy with. It could be your finances, it could be your family, it could be your spouse, your kids, it could be your coworker, it could be whatever, right? When you start becoming hyper aware of the stimuluses that are happening, right? What is the stimulus?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And when the stimulus happens, what's your response? I watch this all the time with coaching clients. I have a chance. I don't do a lot of it, but I have my inner circle. I do one-on-one coaching with them. It's always interesting because I'll ask them a ton of questions. People are like, you just sit there for like, there's this thing we call decade day. I give people 15 minutes.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'll spend 10 minutes just asking them questions. They're like, why do you keep, I just want you to solve my problem. I keep asking questions. They're like, this is so interesting. Then I ask a question for 10 minutes or so. All I'm really doing is trying to understand their stimulus response. What's the pattern that they're in?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And I ask the questions and eventually I'm like, okay, this is the pattern you're in. And because they paid for me to coach them, I'll tell them, like, this is the pattern you have. Like, here's the tweak. This is how you change the pattern. Right now, every time you say this, you default to it. You see it sometimes in their face. Like, they'll talk about their business.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And they'll sigh, and they'll get sad, and they'll look around like, I can see you. You're not gonna have success in this business if I can see that, right? I see the response that's happening. The pattern's happening, it's showing up on your face and I can see it by asking you a couple questions.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And sometimes they're excited about the business, but then you ask them about their team, or you ask them about traffic or about whatever the thing is, right? And you see the, they see the response, this, the physiological shift in their countenance happens because of that. And I can stop and be like, okay, they're like, you are so happy. Tell me about your vision.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
That's why the very first time that you drive somewhere, it's really hard. It's a really difficult thing. Then what happens is we do it once. We do it a second time, a third time, and a fourth time. We keep consciously doing it. Consciously, we're doing this thing, but it builds a subconscious pattern. Eventually, You jump in the car and you start driving and you don't even know what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And the second I asked you about your team, everything dropped. I was like, I saw the pattern, right? We got to fix that pattern. If you hate your employees, you got to go, like there's the pattern. So either you got to learn how to love them or you got to get new employees or like whatever that thing might be. Right. Or sometimes I see people who, um, they have this response where it's like,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
they want to grow a business, but they have pain associated with it, right? I have a friend who, man, this is probably 20 years ago, he had way too much success too fast, and it destroyed him, his life, his marriage, got into drugs, alcohol, like lost everything.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And it's fascinating now, he's come on the other side of that, and I watch him as he starts new areas of his life, he starts having some success, and every time he gets this little glimpse of success, he just self implodes and he doesn't understand why. I keep trying to tell him like, I'm like, cause you liken success to ultimate failure.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So even though you consciously want success, your body's like, last time I had success, this is what happened to me, right? And so it's built patterns to make sure that you never happen, that never happens to you again. So because of that, he can never have success. I'm like, you gotta become hyper aware of that pattern, right? And then you gotta go create new patterns.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Because until you do, you will never, like your subconscious is moving so fast, right? When I say 27,000 times faster in your conscious mind. As soon as you're thinking about it, sorry, not happening, like you can feel it, you can see it, people can see it externally on you, right? When you think about it, when you start going towards it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so it's just such a key to start understanding those things. And so think about any area of your life you're not happy and think about this, excuse me, think about the stimuluses that are happening and then the pattern that's automatically responding. And he has to come back and say, look, for me to be more successful, it's not for me to work harder or work longer hours or do anything.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It's me fixing the stimulus, the response to my stimulus, fixing the pattern, rebuilding the pattern a new way. Me coming from middle school to wrestling in college, I could put in 20 hours a day and I'm not gonna get any better because my elbows are always out because that's the pattern I drilled my entire middle school. I have to stop that. I have to change the pattern
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
get in the right stance, and then drill that as many times as possible till that becomes the pattern. The ruts get deeper and deeper and deeper, right? It moves from being conscious to subconscious. Now I'm out there wrestling. I don't even know what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I shake hands, everything disappears, and I'm wrestling, and all of a sudden it's like, I feel like, I don't even know, subconsciously, 27,000 times faster, subconsciously my brain's like, feels he moved, that means his leg's open, boom, right? And like, that fast, in position, shot, elbow correct, like boom, and like, it happens, right? But that's the way the game is played.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And it's not just athletics. It's in business. It's in entrepreneurship. It's in relationships. It's everywhere. And so that is the key. That's the thing you guys have to learn and understand and master. Okay, really quickly before we move on. Do you guys have a funnel but it's not converting? If so, the problem 99% of the time is your funnel is good but you suck at selling.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description or going to sellingonline.com slash podcast right now.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Okay, so to wrap everything up, if you want to change your life, the master key, okay, is again, number one, you have to start becoming really, really good at recognizing the patterns, right? What's the pattern, okay? Number two is realizing that between the stimulus and the response, the trigger and the pattern, there's space.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Your brain is constantly thinking about something else. All these things are happening and your subconscious mind is like, I know how to get into the office and boom, you show up to the office, right? And you get out of your car, you're like, how did I get here? I don't know how I even got here. Or sometimes you think you're going to go somewhere else but then you stop paying attention.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And in that space, you have the opportunity to stop and to choose the pattern you want, right? It's the pattern interrupt. You gotta like... Interrupt the pattern. There's some space. And then from there, you're rebuilding with a new pattern. And you got to drill that new pattern until it becomes second nature, until it becomes the default, until it becomes the response.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And when you do that, then when life comes at you, business, personality, whatever, you've created the correct pattern that's going to take you to the result you want. And that's literally the key. It's so fascinating because for years of my life, I've tried so much to like... outwork it, outdo things. And there's a lot that goes to hard work, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And hard work is good at helping you build the habits and the things I ask. I'm not against hard work. In fact, I love hard work probably more than most people. But what's crazy is instead of trying to push a car up a hill where someone inside's got their foot on the brake,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If I can stop, like, take the foot off the brake and, like, fix things, you know, change the pattern, then it becomes really simple and really easy. And so, yeah, that's what I wanted to share with you guys today. I hope it was helpful for you.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It's fun for me to talk about this kind of stuff because most of the time I'm talking about business and it's like the reality is, like, the squeeze page isn't the thing that's holding you back. It's your ability or your willingness to follow, like, to get out of the pattern that's holding you back and get the right pattern. Like, that's really, like...
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
the bulk of what I do with people, or I have a chance to work one-on-one with them. It's less about the tactics, because the tactics of business is actually pretty easy. The hardest thing is recognizing and rebuilding your patterns that'll allow you to actually execute the game plan. Because the game plan is simple. I've read about it in all my books. You've got any of them.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You've got dot-com secrets, expert secrets. You have all the books. You've got the plans. It's just your response when the thing hits you. What does Mike Tyson say? Everybody's got a plan until you hit in the face. right? You have a plan consciously and you hit the face and your subconscious takes over.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And depending on how you've trained that, depending on the patterns that you have consciously built to correctly response to the punch in the face is how the success looks on the other side of it. So that's the hope that helps. Thank you guys so much for listening to the show. I appreciate you all. Thank you for allowing me to serve you guys. I love it. I love you.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I cannot wait to see how you change the world. Thanks so much. And we'll talk to you guys all soon. Bye.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Your subconscious mind will take you to where, you end up at the office like, I was trying to go to church. What just happened, right? Because the pattern is still there. And so all we say is consciously, I want to go to this place. Subconscious mind takes over. The pattern happens and then boom, we just go. Okay. And so these patterns happen over and over and over again.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like first time we do something, it's consciously, second time's consciously, third time, we keep doing it over and over and over again until it becomes a pattern and then becomes part of us. Okay. In sports athletics, a lot of times they call us muscle memory, right? Again, I didn't know, I didn't understand conscious or subconscious back then, but I was competing as an athlete.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
That's what they said. Like you had to drill something so many times, it becomes muscle memory. It's just part of you, right? And that's what we're talking about, right? When I was in wrestling practice, I consciously would sit with the coach and they'd say, okay, here's how you do a single leg, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And you go through, here's where the arm goes and the other arm, and we walk through all the pieces, right? And then we drill and we drill and we drill and we'll drill that same move hundreds and hundreds, if not thousands of times, right? It's like, I'm not like, it's not that hard to get the move, right? But I'm doing is I'm taking his consciously, I'm turning into a subconscious reaction, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so I know that like when somebody moves this way, right? I'm not thinking, okay, the person stepped here. Now I'm going to go take a shot, right? Instead, what happens is you've done so many times that your subconscious mind just feels it all since like, like there's a, there's less pressure. Something's opening here.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Something's moving and you don't even know what's happening, but boom, your subconscious mind, because you've drilled it so many times consciously, it's become subconscious. Now your subconscious mind just takes it and it happens. Okay. And it's really fascinating. And the reason why it's so important, I was doing some studies and looking this up, like
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
My family, my kids, all sorts of stuff. I geek out on it. I buy a lot of books. I study. I go to the obsessive compulsive level. I think I made like 18,000 books I bought in the last two years all based on success.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
the speed of our conscious mind versus our subconscious mind. It's like our conscious mind can handle, I think it's like 50 bits per second or something like that, where our subconscious is like 400 billion bits per second. It's insane. In fact, the stat I found, and there's a bunch of different stats, they all kind of conflict a little bit, but basically it was 27,500 times faster.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like that's the speed difference, right? And so when I started wrestling again as an old man, I started going to these tournaments. It was crazy because I got out there to start wrestling and I would be wrestling out there. All of a sudden I see the move. I'm like, there's the move. Like his leg's open. But I'm very conscious, right? Because I've been doing it. So I was conscious.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I go to shoot and I'm like slowly. By the time I'm like halfway there, the guy's leg's already gone because I move so slow, right? That's what happens when we're conscious.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
okay but when you get back to the spot you're drilling you're drilling your side it gets in your subconscious you're not thinking you're just out there playing having fun all of a sudden it's like boom you just go because you felt it subconsciously 27,500 times faster right that much faster boom your brain just just subconscious goes right that's why they always talk about if you're in your head you're dead because like as an athlete if you're in your head you're consciously thinking okay what do i do now what do i do now right it's when you get out of conscious and in subconscious that's when you get into flow state and you can do so much more because your subconscious so much faster
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Because it's built patterns, and you've done those patterns so many times that just that part of your brain takes over, and it's so much faster than your conscious mind. So anytime you're doing things consciously, that's when you struggle. I see this happening when I'm speaking on stage.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If I'm on stage and I'm very conscious, like I'm too slide-driven or too much, I get out of the rhythm, and it's just hard to explain. Where I'll get in a spot where I'm doing something, and also I don't know what happens. I feel like something else takes over. And it's a different experience. I can tell the times that I'm teaching consciously versus subconsciously.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When I'm teaching subconsciously, that's when magic happens. People are crying, things are happening, and it's hard to get to that point, but it's just tons and tons and tons of repetition that transitions you from conscious to subconscious, right? And so it's the key. Now, a couple things to note, and this is gonna set up the next part, so it's important to understand this.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I had a really good coach one time, and he asked everyone, he said, you know, we're practicing the same thing over and over and over again, and he says, He says, what do you guys know about practice? And some of my team's like, practice makes perfect. And my coach is like, well, that's not actually true. I'm like, what are you talking about? Why are we practicing all day, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
We're trying to get perfect. And he said, perfect practice makes perfect, okay? So this is what happened. I see this every – actually every jumper. I wrestled in middle school. I wrestled in high school. I wrestled at college. I wrestled like – I trained at Olympic level. Never got to compete at that level but I trained there.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Yeah, so I'm into it deep, and I want to simplify so much of it for you guys because there's a lot of stuff, and you can get down the weeds and the rabbit holes, but there's some things that are really, really simple, and you understand them. It literally is the key. I'm calling it the master key. Napoleon Hill has a course called Master Keys. Charles Hanel has a course called Master Keys.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So like what's interesting is that each level, what happens is you come in with your good habits and your bad habits, right? So as a kid, I'm learning a single leg and my coaches, my dad, everyone is like just trying to get me to actually shoot. Like just – shoot and grab their legs, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I do it, and eventually I get better, I get pretty good at it, because I've done it so many times, and I have some success, I'm aggressive, so I start winning some matches that way, and it's like, cool, I'm good on my feet, right? I'm good at shooting and taking people down.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But then I get to the high school level, and all of a sudden I go out there, and I didn't realize this, but I have bad habits, I'm standing too straight, my elbows are out, and it didn't affect me at this level, because... because the kids weren't that good. But the next level, those kids who are better than me, they pick it apart really easy.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You're out of position, you're out of stance, it's really easy to beat me. So I have to go back and relearn the pattern. I have this pattern that I've been doing in middle school. I go to high school and the pattern doesn't work anymore. So I have to break the pattern, I have to redo it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I have to come back, I have to relearn how to shoot, how to keep my elbows in, how to keep my arms small, how to keep in stance, how to shoot over. And so all through high school for the next four years, I'm drilling, drilling, and I'm building this new muscle memory. It gets better and better and better, the spot where I get to a certain level. For me, it was like I became a state champ,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I went to nationals, took second place in the country. I was really good, right? And then I got a college scholarship. So I go to college, and I show up the very first day, and again, I'm a state champ, I'm second place in the country, all American. I think I'm gonna just kill it when I walk in this room with these college kids, and I get destroyed. And it was humbling for me. What just happened?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm really good. How are these guys beating me so bad? And I realized just because I had been practicing to that level, but I was out of position in so many places I didn't know. I get to the next level and it's like, these guys are so much better that I can't do things sloppy. My hips are out. Tiny little nuances changed everything.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I had to go learn how to rebuild these patterns in a way where I could beat the guys at the next level. And so I saw it so much in wrestling, every single area I'd go to. But the key was understanding, first off, that by just, just by default, you have these patterns, right? From whatever level you are. Okay. Now, obviously I'm sure I got a handful of wrestlers listening to this.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Most of you guys aren't wrestlers. You're mostly, you guys are entrepreneurs who are listening. And so I want to liken this to entrepreneurship, right? And just any area of life, actually with your family, with your kids, with, with anyone, right? We have these patterns and the patterns started when we were young, right? And, um, we don't remember consciously making these, but they happened, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Um, and so the pattern, it could be, it could be all sorts of things. Tony Robbins talks about
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
when you're a little kid and you're trying to get attention, trying to get love and stuff, and all of a sudden, one kid goes and he trips and makes everyone laugh, and he's like, that day a comedian was born, because you saw the pattern, like, oh, I tripped, they laughed, I'm gonna do that again, and so you start doing funny things, and that's how you get love, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Both these guys have courses from way back in the early 1900s, but this for me is like my version of that. This is the master key that when you understand this and you plug it in and you use it, it can literally unlock all your success in any area of your life.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And someone else, they tried a bunch of things and their family wasn't paying attention to them, and then when they achieved something, And all of a sudden, they had success achieving, and he's like, that day an achiever was born. If I achieve something, something's gonna happen. We start building these patterns just based on things that are happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When we're two years old, three years old, five years old, 10 years old, we don't even know they're happening, but these patterns start happening, right? And a lot of times these patterns will serve you in some areas of your life and they will hinder you in other areas of life, okay? But you're showing up to your life right now with a whole bunch of patterns that have been programmed, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It's me wrestling in middle school, doing something that got me through life. Now I'm trying to operate at this level and my pattern is wrong. Okay. It was okay. It was good enough to let me win at that level, but I'm at the next level now. And like, I just keep failing and failing and I don't understand why I'm so confused. Right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so that's the, that's the first step to understand is that this is what's happening in our whole brain. There's this conscious thing we want to do. And we're building subconscious patterns, right? And subconscious patterns, if done correctly, will lead you to the next level of success. If done incorrectly, will hold you back. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And again, a lot of times it's something that served you, which is why it's so frustrating. They served me for so long, but now it's not serving me. Right. It's understanding that it's coming back. So, okay. Uh, I, I'm in a pattern that's not correct. Right. My subconscious programming that got me to this level is not getting the next level. I got to fix that.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Okay, and this is where most people make the mistake when they want success, is they're trying to figure out, like, I work harder, I gotta do more things, I gotta, and it's like, no, no, no, usually it's not that. Usually it's literally, it's fixing this pattern that you're struggling with, okay? So that's the first step is to understand that, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I don't care if you're trying to be more successful as an entrepreneur, as a father, as a wife, as a spouse, as an athlete, whatever it is, this key is the key. And it's so simple and so powerful after you understand it. And so I'm going to spend some time going deep into it today. So if you guys are cool with that, I'm going to jump right in.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Hey, it's Russell Brunson, and I have a confession to make.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. Now I'm gonna move into step number two, which is kind of building upon this, right? Step number two then is understanding patterns.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And man, we had Funnel Hacking Live two or three weeks ago, whenever it was, Tony Robbins came and spoke at the very end of the event. And as Tony does, he shares a million cool things, but he shared one of the things I've heard him talk about a lot, it's one of my favorite things, but it's understanding patterns. He's like, patterns are the key to everything in life, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like when you start understanding, like everything's happening as a pattern. Somebody punches you, you instantly are going to a pattern, right? You're subconsciously moving to a pattern. You get a bad email in the morning, you instantly hit a pattern. Somebody says something to you, like someone honks at you, like a million different things, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I've got three core things I'm going to talk about today. Each one we'll go kind of deep on because they all kind of build upon the other. So make sure you don't skip to the end. Make sure you don't miss anything because the first one builds on the second, which builds on the third. And then when you place all three of them together, it's like, oh, that's the secret. That's the whole key.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You're scrolling on Facebook and something happens or Instagram or YouTube and like these patterns are just automatically being fired off from things that you've been doing for the last
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
you know however how old you are right now all those years these subconscious patterns you've built to like survive life have been in the program right and so what's happening is like these patterns keep happening and then you react to them and you don't even know right so a trigger happens and then you react to the pattern and you're stuck in this pattern okay and so uh what tony talked about is three levels of this and honestly when i when i met tony robbins back 15 16 years ago um
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
like of all the things he did, he did so many great things for me, so many things that I learned and like I could go on to like all the frameworks I learned from him, but really like one of the most powerful things is he helped me become aware of my patterns. And when you become aware of something, then you can actually do something about it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Most of us, most people live their lives not even knowing that they have these patterns and they're frustrated that they're not having the success they want, the happiness they want, the health they want, the whatever, and they don't realize it's all just because of these patterns.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
They have their middle school wrestling patterns and they're trying to wrestle in college and they're not having success and they're just frustrated. Like I'm working harder, but it doesn't matter. If you're out of position, right? For the analogy, if I'm out of position, those guys are going to beat me every single time. It's not me working harder. It's me realizing that I practiced imperfectly.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And perfect practice makes perfect, not practice makes perfect, right? So I got to come back to the drawing board, reset my patterns, and then practice perfectly to build the correct patterns, okay? All right, so here's Tony's three levels of patterns, okay? Level number one, He says you have to recognize the pattern, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And this is, again, one of the greatest gifts I can give you is helping you to start recognizing patterns, okay? He said you gotta identify patterns in your life such as history or in your own habits or things that are happening, right? So what are the patterns? So I think about this all the time, like with myself specifically, like the same struggle with my wife. I'm like, okay,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Right? And he talks about, it's funny because Napoleon Hill, like he was big into nature. He's like, think about nature. Like nature always over delivers. Right? It's like the tree, this big huge tree has all these apples on it. Right? And there's enough apples and stuff for the tree to produce and it drops all the excess. And then from there, more trees grow, more things.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so like nature always over delivers in everything. Right? Yeah. Uh, and that's how the whole ecosystem, everything works. And so for us, it's the same thing. Like we have to be over delivering. Um, and so the, again, the concept of Napoleon Hill is build a habit of doing more than you're paid for. Now, this is not just tied to like a salary though. This is in every situation in life, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
If the value is always over delivered, that's our value. Always over deliver, right? And it's about, it's about doing more than you're paid for. So think about this in every interaction you have with somebody. I think about with my wife, right? When I hang out with my wife,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So we made that separation, officially started January 1st of this year. And then the new CEO we brought in for the coaching side, his name is Bill Allen. Bill's been an Atlas member. He's built a huge company. He's awesome. And we brought him in to be like the official CEO of the PrimeMover company, And one of the first things he wanted to do was like establish our company values.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
If I'm in that situation and I'm just kind of doing the bare minimum, we're going to have a minimum marriage or it's going to fall apart, right? If I come to that relationship, I'm like, how can I over-deliver with my wife today, right? When I'm over-delivering, the marriage blossoms, it grows, right? If I'm working with an employee on my team, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And if I figure out how can I over-deliver with this person, every interaction, every contact, every time I talk to them, If I can over-deliver in that moment, what happens, right? The relationship grows, it blossoms. When I'm talking to a customer, I'm talking to a coaching student or someone on my mastermind, like in every situation, I gotta figure out how to over-deliver.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
When someone buys coaching from me, right? How do I over-deliver at the coaching point? How do I over-deliver in the course? How do I over-deliver in social media? Every interaction, if I focus on like doing more than I paid for, right? Over-delivering in that situation, that situation, everything will grow from it, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So that's the concept we gotta start thinking through is like, how do we always over-deliver? And this is true, again, for employees. It's like, if you're getting paid for this, but you're doing this, eventually it's like, man, this person always like crushing it. I know that people in my company have risen to the top echelons. It's people who show up every day.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
They're always over delivering where it's like, man, if this person left, I would be screwed, right? Like that's the kind of value you got to deliver at every single level. And so that's the next value is always over delivering. Again, this is true in every situation as an employee. as a contractor, as a husband, as a parent, as a kid, in every situation in life, it's always over deliver, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Whenever I'm in any interaction with somebody, how to over deliver. I think about this, again, this is the value for our core company, so I'm telling everyone from the very top down to the support team, like the support team, when you're answering someone's ticket, it's not just an answer to get it done, but how do you over deliver every single ticket, ticket after ticket after ticket?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
If you're always over delivering, it changes everything, right? And so that's kind of the concept. This podcast, I'm trying to over-deliver. I'm trying to put more effort, more energy. How do I over-deliver? So if you're going to dedicate 30 minutes of your time to listen to this, the time you're like, holy crap, I get that from Russell in 30 minutes for free?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Like imagine if I go and buy the next thing. The next thing, like where's he going to over-deliver here and over-deliver here and so on and so forth, right? So always over-deliver is value number two. Okay, you guys good with that so far? So number one, growth through contribution. Number two, always over-deliver. All right, let me transition now to value number three.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So this is one that has to do with how we do our work. I call this value funnel hack first. And this is the reason. And it's funny because when we launched the ClickFunnels community a decade ago, I taught this concept of funnel hacking. And I still remember a night. So when we first built ClickFunnels, it was me, it was Todd Dickerson, and then we had another co-founder named Dylan Jones.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
He's one of the most brilliant guys I know. And I remember we all flew out. Todd and Dylan flew out to Boise. We were in our little tiny office working on ClickFunnels. And I remember Todd was coding, doing all the genius Todd stuff. And then Dylan was doing the UI design and stuff. And I was writing copy.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so what I was doing is the very first step, I'm trying to write copy for the ClickFunnels launch. And so I'm going through trying to figure out like the scripting and the VSL and what I'm gonna say and all that kind of stuff. So what I'm doing is I'm going back and I'm literally pulling every single VSL I can find.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I'm like, no, company values are cheesy. He's like, no, you don't understand. He's like, this completely radically transformed our entire business. Doing it, they're really cool. So we actually did a two-day planning event, planning a whole bunch of stuff. And then one of them was like, my homework was like, Russell, you have to figure out what value, like what are your values?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
every single software funnel, so I'm funnel hacking, I'm finding all these things, and I'm listening to sales videos, I'm listening to things, and so I'm going through this whole concept.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And I remember, I don't know, three or four hours, it was probably two o'clock in the morning, we're three or four hours into work, and then Dylan, again, one of our co-founders, and Dylan, by the way, is the one who built the original ClickFunnels editor, did the original ClickFunnels UI, he's brilliant. And he came over to me and he's like, he's like, so what are you doing?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So I'm like, oh, well, I'm writing copies. So I'm trying to find as many examples ahead of time. So I have my swipe file that I'm going to work off of. I was funnel hacking, right? He said, he's like, so interesting. He's like, when I do my design, I'm the same way. I'm like, really? So I walk over to his desk and he shows me. He's doing the UI design for ClickFunnels.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
He's doing the UI for the editor stuff. And what he is, he's on, I think it was dribble.com, D-R-I-B-B-B-L-E.com. which is like this marketplace for designers. And he's looking at UI design and like layouts and stuff. And he was doing the same thing I was doing, but he was doing it over there with UI. And he like funnel hacked a thousand different things.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And from there, from the funnel hacking, then he started creating the UI for ClickFunnels, UI for the editor, stuff like that, right? And I think what most people do wrong in business as a whole, um, is they try to just be creative, maybe creative, right? It's like, no, no, no, no, stop. Okay. There's another, this almost became a value, but it didn't quite fit in.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So I am weaving it into funnel hack first. But another value that I had initially was like money follows speed. Like we have to move quickly. Money follows speed, money follows speed. Right. And so if you think about that, if you're going to go and like start from scratch, your time from beginning to execution is long, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Instead, what I want to do, I want to figure out what's the best practice, what's working today, right now, and I'm going to go through everything and then take that, right, we're working off the shoulders of giants, right? We're taking all of the stuff that's been done in the past and we're building from there. So we're funnel hacking first. Okay, a good example is emails.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
We had an email copywriter for a while and it's like, every time you do an email, this person, to be vague, this person would go and they would write a whole new email and they'd be like, here's the email, do you approve it? I'm like, I'm like, it's all right. But I'm like, the thing you're promoting, like I've written emails for this eight times in the last 10 years.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I mean, before you ever write an email to promote the thing, like look at what I've done in the past. Like go look at every single email Russell ever wrote to promote this thing or something similar. If it's a webinar, go find every email campaign where I ever promoted a webinar and go look at them all, right? Look at them all, dissect them, figure it out. And from there, write an email.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Because right now you're trying to re-guess, okay, what would be the best way to get somebody to buy this product? Like I've... I have done this hook thousands of times. We've, we've tested it. We have perfected it. Like, like always go funnel hack first, get the data first. And from this, like, man, this email you did was great.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Like what are those things? And again, in the past, I always hated values. I look at people's value lists. It's like hard work, integrity, you know, and those things are all great. But I don't know. There's something about it. I just... they didn't connect with me. And I think it's because obviously they weren't my values. They were the things I was focusing on.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So I'm just going to tweak the headline a little bit here and I'm not touching anything else. Like, cool. That's the bet. That's, that's the right response. It's not like, Oh, I was creative. I built them. What do you think? Like, what, why would you do that? Okay. I think that's in all areas of life. Like, uh, again, um, from HR, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
HR, it's like, uh, is people come like, here's a bunch of different ways to do things. Like, well, what do we do in the past? Like, like we have not, this is not the first time we thought through it or what's company we're modeling. How'd they do? Like, like don't try to like reinvent the wheel from scratch. It's like finding out who's already done this and that becomes the baseline.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So we start from there. From there we work, we work and build something amazing, right? We can do, we can be creative, but the creativity is built on a, on a foundation of funnel hacking, right? We funnel hack first and from there we go and we grow. Okay. This is true in all aspects. And one of my, um,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
One of our partners does a bunch of video stuff, and he always tells me, before I created a sales video, and he's the one that does all the big fancy Funnel Hacking Live trailers, like those things. He's like, I go and I watch 100 trailers. He's like, I'm looking for inspiration from a whole bunch of different places.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And then from there, I get the mindset, now I've seen what's possible, and my mind was stretched and grown, and now from there, I take what I have and I can build on top of that. And I can add my creativity and add my sprinkles in. But he's like, I'm not just starting. And he talks about, he's like, I gotta find four or five inspirations I like the most.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I'm looking at those as inspirations that I'm remixing it on top of it, right? Bands do this, music does this, right? Like people aren't just inventing music. Like let me think of a, just do a C and then we'll do an A, right? No, it's like they're finding inspiration. Oh, here's music. I love how they did the riff here. I love how they did this.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
the flutes and the things and they're like, okay, let me go. And from there, based on like funnel hacking first, I'm going to build something that's going to be my version, but it's going to be, it's going to be based on these, these principles. Right. And so always it's like, if money follows speed, then we have to funnel hack first.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Funnel hack first is the value in every area, every department, every, everything funnel hack first. That's how we're going to beat people to the finish line because we're not reinventing the wheel every single time we do something. Okay. So that is value number three. Hey, funnel hackers, let me paint you a picture.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so I had the last two or three weeks to think about this for the prime mover company. What are the core values one as a company, as a, you know, and, but also it bleeds more than just the company also bleeds into the community. And so I want to share with you guys for a couple of reasons. Number one,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all free. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I think there's really cool lessons behind each of the values, which I think you get value from. Number two, if you're looking for company core values for your own company, hopefully this will help kickstart the exercise in your own mind. Maybe you can borrow some of our values. And number three, these also should be, can and should be the values of our community as a whole.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Okay, we got growth through contribution, always over deliver, funnel hack first. Now we're moving to value number four.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And this is one, this one, it's so powerful, so simple, it's so hard to do, but yet it transforms everything. This is based on a book written by Jocko. Jocko spoke at Funnel Hacking Live 18 months ago, and I had him just come and speak on one principle that I cared about, which was extreme ownership.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And if you haven't read Extreme Ownership yet, it is probably one that, it's just, it's so simple and it's so powerful and it's so good. And Jocko is a military dude. He talks about how in the military, like every situation you have to, like if something doesn't work, it's always your fault, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And I remember reading this book initially, like that's awesome for military, but that's not true for me. Like that guy screwed up, that person screwed up, they did it wrong, like all this kind of things, right? And after reading the book and then hiring him and paying him for a ton of money to come speak at FHO, I'm just like getting this ingrained in my head.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I was like, okay, if I'm going to be successful, I take extreme ownership over everything, right? If something's wrong in my marriage, it's so easy. Like, oh, well, it's because of that person. It's because of them, right? No, no, no, no, no. If something's wrong in your marriage, it's because of you. Something's wrong with your family is because of you.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Something's wrong in your business is because of you. Something didn't go right on the product launch is because of you. And yes, it's so easy to point outwards. It's so easy to point outwards, right? But the reality is even if you're pointing outwards, like it didn't work because of them, okay? Well, that's your fault. It's your fault.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Either you got the wrong person or you didn't train them correctly or you didn't get the right tools, you didn't get the right resources, you didn't get enough background information. There's something wrong and it's always you, okay? And the reality is As hard as that is to do because it's like, man, I blew up. I screwed up again. I screwed up again.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
As hard as that can be, it's also very empowering because if it's their fault, I can't do anything about it, right? But if it's my fault, it's like I can actually do something about it. Okay, what can I do different? How can I change my approach? How can I change the inputs? How can I change?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
It opens up a whole world of possibilities when you start pointing inwards and you take extreme ownership over the concept, right? And so that's the key. And so in all aspects of business, right? And it starts with you as a leader, okay? You as the prime mover of your business, of your community, like you have to take extreme ownership initially, okay? You take extreme ownership first.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And what happens is as you start doing it, then your team will, like your managers and employees, but you have to like building a culture of extreme ownership from the top all the way down to the bottom. And that is one of the keys. If you don't do that, that's where everything kind of starts falling apart, okay? So extreme ownership is one of the values. And it starts with you.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Taking extreme ownership, focusing on it, and really focusing there, okay? And then trading your team to that, right? Your employees, everyone else on your team. Like if they're not taking extreme ownership, like again, it becomes a value where someone comes back and like,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Like, oh, I tried this thing, but so-and-so, or like the affiliate over here, or the email thing, or like they're trying to blame something else. Like, okay, I understand that, but what's one of our core values? Extreme ownership. Like you have to stop pointing the finger. Like if it didn't work, it's because of you. Something that you didn't do in the process is why it broke.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so I thought I would share them for those reasons and hopefully enjoy them. And it's going to be a lot of fun. Okay, so that's kind of the game plan for today's podcast. And I hope you guys enjoy it. I hope you get a lot of cool ideas from it. And hopefully it motivates you and inspires you. So first off, I want to lead with like the name of the company, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And there's only you can fix. So figure out, what did I do wrong in the process? How can I fix me? And if I fix me, then there's a shot at fixing the outcome. But there's no way of pointing at somebody else that you're ever going to fix the outcome. It's impossible. So extreme ownership from the top to the bottom, which is such a good, solid value for any kind of prime mover.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
All right, you see as I'm going through these now, I'm like, I love these values because these values for me are like, yeah, like I don't get tattoos, but if I did, I would tattoo these to my face. All right, value number five. This one is really cool. This one, I wanted this one because this is actually a value literally in almost every religion of all time.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
It doesn't matter what religion you are. In fact... It's funny, I was talking to my team about this. I'm like, I actually have a paper somewhere that has it. I looked over and it was on my desk. So the value is the golden rule. You guys know the golden rule. It's do unto others as they would have them, as you would have them do unto you, right? The golden rule, very simple.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And you think about this, like back in the day, this was a big thing. In fact, even Napoleon Hill in 1919, he launched Hill's Golden Rule. His whole magazine was based on this one principle, which is following the golden rule. Tons of authors back then wrote about this, this concept of the golden rule. It was like a big thing in the thought process mindset of people back in the early 20s.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Nowadays, you never hear someone talk about golden rule. At least I don't. Do you ever hear people talk about this? Yet it's like the core fundamental principle of all faiths. And so right here, this little piece of paper I have, it shows the golden rule and a whole bunch of different religions. Some of these religions I've never even heard of. And this is a partialist.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I found another one later that hadn't had even more. But almost every major religion on the planet has some form of the golden rule. So I'm going to read a couple so you kind of see like this is a universal thing, right? Um, Uh, okay. So I'll start at the top. First one says Brahmanism. Brahmanism. I don't know that religion, but Brahmanism. And this is their version of the golden rule.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
It says, this is the sum of duty. Do not unto others, which would cause you pain if done unto you. Boom. Okay. It's in their scriptures. Next is Buddhism. Okay. Here's Buddhism's version. Hurt not others in ways that you yourself would find hurtful. Boom. Golden rule. All right. Confuciusism. Confuciusism. Anyway, I might have said it wrong. Um, Here's their version. Boom. Okay. Next one. Boom.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Here we go. Boom. I'm sure someone of my listeners is a follower of that faith, and you've got it as well. So there you go. That nature alone is good, which refrains from doing unto others whatsoever is not good for thyself. Okay? Judaism. Here we go. What is hateful to you, do not unto your fellow man. That is the entire of the law. All the rest is commentary. Okay? Christianity.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
When we made the separation, I was like, what's the name of the info side of the company? And a lot of you guys know... I've talked about this concept of a prime mover for a while, right? Uh, I and Rand in her books, Atlas shrug and found that she talks about a prime mover. She talks about the prime mover in like in an engine or in a train is the engine that pulls everything around, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
All things whatsoever you do that men should do to you, do ye even to them, for this is the law of the prophets. Matthew 7, 12. Here in Islam, Islam says, no one of you is a believer until he desires for his brother that which is he desires for himself. Boom. So every faith, every religion has some version of the golden rule. And it's something I think we need to bring back into the mindset.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So do unto others as you would have them do unto you. Every situation, right? I need this value so when people are interacting with customers or employees or whatever, it's like, how would you want to be treating the situation, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
You submit a support ticket and you're stressed out or something, or the person comes back and doesn't give you the full answer, just gives you that, kind of pushes you off. That's not how you'd want to be treated. You want someone to give you all the answers, all the information, help give you resources and hook you up, whatever that is, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So that golden rule, how would you want to be treated if someone submitted a support ticket to you? Or if you were submitting a support ticket. Treat that person the same way you'd want to be treated. You're on the phone with someone, how would you want to be treated? That's the golden rule. right? You meet someone at an event, you meet someone at a live event, like in every situation, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
How would you want to be treated?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Okay, the golden rule, like that's the value I wanted everyone to have is just like making sure that when you're working with somebody or talking to someone or connecting or whatever that is, any points of interaction with another human, that when you're looking at that interaction, you're thinking about, okay, how would I want to be treated in this situation, okay?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And I also do this like as well, like I think about in my company, like I started this by myself 20 years ago, right? And so everything that's growing, like everybody who's, we've hired and built a team, like they're an extension of me, right? In theory. And so a lot of the times it's like, also it's like, okay, who's the person that I'm working for?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Like, how would they treat someone in this situation? Like, if you don't know, it's like, well, how would Russell treat them? I've had a lot of times where I've had employees who would go and they'll snap at somebody. And I was like, Like you're an extension of me. I would never do that. How would you talk to that person if you were me? Like thinking about that, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I think all those things weave into this golden rule of just like doing to others what you have them doing to you. But then also it's like, you know, the people you're working for or working with, it's like how would they treat some of the situation? Like I need to match, I need to sync that. I got to funnel hack that and model it in my life as well. Look at that.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
We're taking values and we're funnel hacking and weaving them together. Okay, that's number five. And I got one last value I'll share and then we'll be done for this episode. And this is one I got a really cool story about. So when I was a kid, in fact, it's funny, we did a viral video on Facebook. We had actors act this whole thing out.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Hired Jay Shetty's team, I think, built this for us and launched it way back in the day. It was really cool. They act out this whole situation. But this is the thing that happened when I was a kid. I was a kid and it was a Saturday morning and my dad gave us all of our chores to listen. My chore was to go clean the car. So I go down to the car and I'm a typical young kid.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I'm in there vacuuming, doing stuff. I'm like, okay, I'm done. I want to go play. I'm going to play basketball. I'm like, Hey dad, I'm done. He's like, he's like, are you? I'm like, yeah, come check it out. You can see it's done. And my dad stops for that second. He's like, well, you're proud of it. And. I was like, oh, well, I don't know. He's like, well, if you're proud of it, then you're done.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
The poles that they, uh, most of her characters are the prime movers. If you read out the shrug, right? Dagny and Hen, uh, Hank Reardon and like a John Galt, like they are the, they are the prime movers of society who are changing things. Right. Or if you read, um, uh, um, fountainhead like Rourke is the prime mover, right? It's the person that's like moving, moving societies and moving things.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But if you're not proud of it, go keep doing it until you're proud of it. So I was like, okay, so go back down. I'm like, okay, am I proud of it? I'm like, well, all right. I guess I didn't play that well. So I'm like, I'm going to vacuum again. I'm going to get all the cracks. I'm going to get all the crevices. I'm going to do everything.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so I spent more time there for a minute where it was good. I come back. I'm like, okay, Dad, it's done. Can I go play basketball? He's like, were you proud of it? I was like, well – Yeah, but well, okay, let me back. So I go back in and I'm like, okay, let me, I keep looking at my, okay, well there's fingerprints on the windows. There's stuff like that.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So I'm like washing the windows, getting clean. So I do this with my dad three or four times, going back and forth, back and forth. The final last time I come back, I'm like, dad, the car's done, I can play basketball. He's like, you proud of it? I'm like, yeah, I am. He's like, cool. If you're proud of it, then you're done. And I remember like, there was like this impact. It hit me.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I was like, whoa. Thank you. I I I I I I I I I I I I
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Um, and I thought that was an Ayn Rand term. I didn't realize going back in time that like Aristotle, I think I actually found something I think might've said before Aristotle, but Aristotle talks about this concept of a prime mover, right? And when he talks about it, he talks about God being the prime mover of the universe. And, and he talks a lot about it.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But one of the interesting things he said that I thought was really powerful is that, um, God is the prime mover is, um, He doesn't go like moving people, right? He sets a standard that people move towards him. And I was like, ooh, that's such a cool – Like analogy, so for prime mover it's like, for me it's like the prime movers are the people in the world that are changing the world, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Which are entrepreneurs and creators and like the people that I serve anyways. Like we are prime movers. Number two, it's like, again, what's a prime mover do? It sets the standard that draws people to them, right? And so I love that like analogy and like, and so for our company, like with my employees, my team, like we are the prime movers. Like each of us have to become prime movers.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And that's like, that's this top level thing, right? Of who we are. And so that's kind of where it all began with. And then from there it's like, you know, what are the core values of a prime mover? And again, these are for my internal team, internal company.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But I think for a lot of you guys who are prime movers, like you're the prime mover in your business, you're the prime mover in your community. Like these are values I think that you should think about and adopt as well. All right. So as I started doing this values exercise, it was tough for me because there were – Um, so many things I started value. I started, I started making a list.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
The list got really, I got way too big. Uh, and I was like, I'm like, bill, how many values can I get? He's like five or six. I'm like, Oh, cause I got like 40. He's like, no, it doesn't work that way. He's like, you gotta pick. What are the core things?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
He said the, the, the goal with the values too, is like to set this as a standard for the company where it's like, uh, in any interactions, like you can run it through these core values that fit our core, our core values. If it doesn't, then then we need to change it, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Or if it's like an interaction, if you see someone on your team doing something, it's like, ah, this stuff doesn't fit through the lens of our core values. It gives you a way to coach and to motivate and to readjust and realign somebody on your team as well.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so, yeah, so hopefully these values will help you for yourselves as well, just kind of look at things through this lens of just like, okay, these are the values and I'm checking the things I'm doing based on these, right? Okay, so I'm going to go through these in no particular order other than the way that we kind of presented them to our team today.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Okay, today's episode, I wanna talk about something that most people don't talk about. They don't share outside of their own internal company. So, and that is your values. What are your company values? Do you have those yet? I'm asking because for me, For a long, long time, I always fought that. I was like, values are cheesy. Why would you do those inside your company? What's the purpose of them?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So the first one – and this was tough because like initially it was two different values. And then over time, I tried to figure out how to put them into one value. So the two values were growth and contribution. Those are the two values I kind of started with, right? And if you've heard me talk about Tony Robbins' Six Human Needs, like this is kind of where – this concept first came to me, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
He talks about there's needs of the body or the personality and there's needs of the spirit, right? And needs of the body, without going too deep, there's like, there's variety, there's certainty, there's love and connection, there's significance. Those are the four needs of the body, right? And all humans will figure out ways to get those needs all met.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And I'm not gonna go deep into the philosophy of Tony Robbins' six human needs because it's one of my favorite things to talk about and I could and I would love to. Maybe that's the podcast episode from the other day. But there are basically two of the needs, like love and connection, significance are opposites, right? Which is funny. And then certainty and variety are opposites too.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So we have these four needs and like everything in our lives, like based on like, we figured out how to get those needs met. And sometimes it's positive, sometimes it's negative. And like, that's the first thing that everyone figures that out. But after those needs are met, then you transition to the needs of the spirit, which a lot of people never get there.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But the needs of the spirit are growth and contribution. Those are the two needs of the spirit, right? And so I love that. Like as soon as you get your body and your personality under control, then you can transition opposition to the needs of the spirit, which are growth and contribution.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Uh, and again, that's where I think happiness, fulfillment, everything happens there inside of growth and contribution. Um, and again, so growth is like personal development. How do you become better? How do you, how do you achieve more? How do you become more? How do you do more? Like growth is like that, that driving, um, It's a driving value, right? It's one of our needs.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
It's one of the needs of the spirit. And so growth is one that I love, especially as a prime mover. As a prime mover, we need to be the ones at the forefront. We need to be growing and developing and becoming the person we're supposed to become, right? Growth, growth, growth, growth. Okay. So that's one of the needs of the spirit.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And then the second one is contribution, which is like, is like taking your tools and your talents and your gifts and contributing and helping other people. Right. And the expert secrets book, I talk about this a lot. I talk about like those who've become an expert, right? They're, they're coming in and they're in this phase of growth. Like I'm growth, growth, growth.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Like they're personally developing. And then eventually it's like, I want to contribute. Like I'm learning so much. And that's when you become the expert. Like now you're shifting from a growth mode to contribution. Right. In the secrets of success businesses, the business about personal growth, growing, growing, growing, growing, growing.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Then you transition to the Russell Brunson, you know, to the marketing side, ClickFunnels side, like that's contributions. Like now I'm starting a business. So for me in my mind, like this growth and contribution concept, I think about, I talk about all the time, like the two important things, like we should be growing and developing as prime movers.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And then after we get these skillsets, we gotta be contributing, right? And so those are the two extremes. But I titled my value for our company, we title it growth through contribution. And the reason why I shared that is because Um, and I'll tell you guys a story. So this, um, in a lot of years on my background, as you can tell by my cauliflower ear, I'm a wrestler.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I would read people's values and they'd be a bunch of words. I'm like, that seems so stupid. Like, I don't wanna do that. So I fought it for a long time. Inside of ClickFunnels, we never really had a form of like, these are the core company values. We had values, we had things, but it was never like,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Uh, it is my core passion to this day. Like if I could, if I could quit business and just become a full-time wrestler again and actually compete at a high level, 100% I would do it. Um, as much fun as I have making money and growing businesses, um, I've never felt I love wrestling more.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
When all is said and done, the feeling of being my hand raised in a wrestling match is the greatest feeling I've ever had. Bar none, I've never been able to sync it with anything else. I love that feeling. I love wrestling. I learned this lesson. When I was in high school, I was an athlete and I wanted to grow.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I was learning how to grow through strength training, cardio, skill sets, wrestling, mindset. It was this growth phase. I loved it. I was obsessed with it. I grew, grew, grew. In high school, I was a state champ. I took second place in the nation. I was an all-American, right? And so I grew to the top echelons of our country, like in wrestling, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And I remember after my senior year, I took second place in the nation. And that summer, my coach, one of my coaches, Greg Williams messaged me. He's like, hey, he's like, do you want to come coach at a wrestling camp? And I was like, why would I do that? Like, I'm... You know, in my head, cocky, you know, 18-year-old Russell's like too cool for that.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And he's like, well, I'll pay you $100 a day if you come coach. I'm like, done. Because like I was making $0 an hour. And so I went down to this wrestling camp and I was there for five days and I got a coach. I got 500 bucks from it. But he had me coach these kids. And so there's a lot of moves that we're coaching on.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But for me, the thing that I'm the best at, if you look at like all the moves in wrestling, there's a move called the cheap tilt. I'm obsessed with that. I think it's the greatest move in all wrestling. If you ever wrestle me, I will hit you in it 100 times. It doesn't matter how good you are. Like it's my move. I can get out of the best in the world.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so they like, hey, teach these guys a cheap tilt. I'm like, okay. So I'm, I go out there to teach the kids a cheap tilt, which isn't a hard move, but there's a lot of like little intricacies. I go out there, here's how you do it guys. I show them, I'm like, hey, go do the move. And then what happened is the kids all went out there and they all did it wrong. 100%, nobody got it close.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
I'm like, you guys are so dumb. I didn't say that, but in my head, I'm like, they're so dumb. So I bring them back in, come back in you guys. Let me show it again, show it again. Okay, go out and do it. They go out to try to do it and they don't do it again. I was like, so frustrated. I bring them all back in again. I'm like, okay guys. So I get down on the mat. I'm like, okay.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
finalized and like printed on the wall where it's like a thing and i remember uh over the last year i had a chance to go to a couple people's offices i remember going to ryan panetta's office and he had a big old thing like his values like on the wall it's like that's kind of cool and i went to um andy elliott's the same kind of thing and then uh recently uh just so you guys know some internal workings inside of click funnels we basically took our company we separate into two companies uh just to be able to handle employees and management a whole bunch of stuff differently right um also different goals and focuses and so
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
This is how it works. And so I'm looking at all the movement. Okay, your elbow has to go here. Your knees got to go here pointing towards the mat. This is how you pinch your hips. And I started like – I started breaking down all of the pieces to get it to actually fit together, right? And I had that. I showed it the move and I was like, okay, here's how it works. So then the kids went out.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
They started trying again and then they were able to do it. Like they started actually connecting. It's like, okay, elbows here, hips here. And then they got up and they were still missing pieces. I brought them back and I'm like, okay, well actually, also your head's got to go here, your arm goes here.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And so I kept going back and forth and back and forth for like an hour with these kids, breaking down the move, trying to figure it out. And as I was doing that, I started realizing all these reasons that the move actually worked, which I didn't even know consciously. I knew from a feeling standpoint because I'd done it so many times, but I didn't realize. And so I became aware of it.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
All of a sudden, I was like, oh, I realized in that match where I lost to so-and-so because I wasn't able to hit it. And it's because of this and because of that, like positioning was wrong. And I started growing again. There comes a time in our life where personal growth, we hit a growth ceiling, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Like you growing, you're growing, you're consuming, you're learning, and you're loving, and eventually at the ceiling. And then the only way to continue to grow is by transitioning to contribution. When I started coaching kids, all of a sudden I broke through that ceiling and I started becoming better.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And that whole five days I was teaching kids, learning stuff, and as I was doing it, as I was coaching people, as I was contributing to other people, I became a better athlete. It was like this exponential shift in my growth. And so contribution is the next phase. And so the value that I gave our company was growth through contribution. Because we should be focusing on personal growth.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
But also, as you guys are learning these things, we've got to be contributing back to our community, to each other, to other employees, to other teammates. We all need to be growing together. We need to be contributing because as we do that, as you learn how to contribute and open up ideas and information and stuff to other people, that's when you grow to the next level.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
So value number one, as a prime mover, somebody on our team, and obviously you guys as well as part of our community, is growth through contribution, right?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And again, I think Expert Secrets is like my favorite explanation of it, where it's just like, you're growing, you're growing, you're growing, and eventually you hit the ceiling, and then you transition into like, all right, I'm gonna become an expert, I'm gonna serve, I'm gonna contribute. That's where you break through that ceiling, and that's where your growth becomes exponential, okay?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
All right, funnel hackers, let me ask you something. How much of your life is online? Think about it. You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
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The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
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The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
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The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for having me. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. It's really cool.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
One side of our company is ClickFunnels, which is the software side. And one side is called PrimeMover, which is the education, coaching, info product side of the business, right? They still work tandem, hand-in-hand, but we separate them differently. So now we have two different CEOs, two different, like all different things, right? Which has been a really, really cool move.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
In fact, if you want to get scriptural, there's a scripture in the book of Moses where God's talking about what his role is. And he says that, behold, this is my work and my glory to bring about the immortality, the eternal life of man. Think about this. God is perfect, all-knowing, all-powerful. He's not going to get smarter. He's not going to get more powerful. But how does he grow?
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
He grows by giving us glory. When we become better, that's how he grows. And that's the same thing as growth through contribution. As we start helping other people and they become better, that's how we grow as well. I don't know if that makes sense, but it makes total sense in my head. So value number one is growth through contribution. Okay, value number two.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
This one actually came from Napoleon Hill, the man. If you've ever read his book, Law of Success, which is a huge book set, or if you're thinking Grow Rich, both are amazing, or any of his books, honestly. He talks about these laws of success over and over and over again. But one of the laws of success that he talks about,
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
And I'm going to pull up the actual definition here so I can make sure I quote it correctly. But he talks about this concept. And then I took the concept and I added my own kind of name to it. But this is the concept. He says you have to – this is the law of success. He says build a habit of doing more than you're paid for. Okay? Build a habit of doing more than you're paid for.
The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
In the book, Think and Grow Rich, he's talking about how to make more money, right? So he's talking about always over-delivering, right? Always do more than you're paid for. So if someone pays you for this job, do that plus more. He says if you always do more than you're paid for, eventually you'll get paid for more than what you do. Right? Like that's the principle. That's the law of success.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Yeah. So first off, it comes back to what I mentioned earlier. So there's always three things in every page of a funnel. So hook, a story, an offer. And I always tell people, like, if you were to hire me, I do console days for 100 grand a day. People fly out here.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Like, I always tell them, like, the only thing I'm going to do is I'm going to look at every page of the funnel, and it's either going to be a hook, a story, or the offer. Like, one of those things is always off, right?
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So a good example, I have someone that's in my inner circle, and they had a webinar that was teaching people how to, like, make money with local reviews or something like that, right? And they had this webinar, and they had a webinar that was really good. They had a landing page, everything was there, right?
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
But it was costing them, I think on average, it cost them like $25 per lead to get someone to register for a webinar. And then from that, it was like, I think they're like 12% of the people who registered actually showed up. So it's costing them like $150 for every person to show up on this webinar. And then the webinars actually converted really good. Like they're teaching the process.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
They sold a really good offer and they did really well. But it was just, the conversions were bad. And so they wanted me to help them rebuild the entire funnel and the webinar and everything. And I was like, I don't think it's, That big, I think you're just missing one thing.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
I said, when I look at the registration page, their headline was something like, learn how to make money with helping local businesses with local reviews. I was like, the problem with that is there's no curiosity. When I see that, I'm like, oh, this is a webinar. Teach people how to make, you know, they're going to teach me how to make money with local reviews.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And if you think you know the answer already, then first off, you're not going to register. And if you do register, you may or may not show up. But you're like, I think I know this is about register. And if I'm, you know, if I'm bored, maybe I'll show up, right? And so all we did is we took that, I was like, let's just change the hook and make it more, like, let's make more curiosity in the hook.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And so we changed it from how to make money teaching people how to do local reviews or whatever, to like, something like, this is the loophole we found to help make extra money helping local businesses. And this is not, and we talked about all the things it wasn't.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
This is not doing Facebook ads, this is not doing Instagram, this is whatever, all the things that people might think it was, we talked about what it was not, and said register to find out exactly what this new thing is, and then we'll show you how to use it inside your business. So we just made it more curiosity-based. That's all we changed on the registration page.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And it went from like $25 per registrant. Now I started getting registrants at $5 a piece. So it dropped the cost down to one-fifth. And then because people didn't know what it was unless they showed up, their show break went from like 12% to like 26%.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So between those two things, all of a sudden the metrics of the business changed and this funnel went on to make them millions of dollars just by changing a hook on a page. Right? So that's how, like you talked about, it's just like simple psychology that these little tiny tweaks and little tiny changes have huge impact across the funnel. Right? And so for me, that's what I'm always looking for.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
That's why I look at so many people's Funnels just get ideas of like, oh, look how they did that. Look how they did this. And the more I see people buying ads, like the telltale sign of like, people always ask me, how do you know if funnel's working? Like if the company is spending a lot of money on ads, you keep seeing it over and over and over again, they probably are doing something right.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And so I'll click on it. I'll go look at it. I'm like, oh, look. Look how they did that. Look how they framed that. Look how they made this offer. Look what, you know, and we're just looking at those little things and they'll come back and test them on our pages. And like I said, a little tweak like that can dramatically change the metrics of a business.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So it's like searching for buried treasure and then applying it back to your business, which is so much fun.