Russell Brunson
Appearances
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
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The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
um and normally one of the ways we cut weight is we fill the bathtub up with like scalding hot water and you sit in it it makes you lose a lot of weight you can lose like two or three pounds every 15 minutes so i'm like okay here's the plan so we go that we got an airbnb we filled the hot fill up the bathtub with water and two things happen number one the hot water heater does not have enough hot water to fill the bathtub so it's like halfway fill i get in i'm like it's not covering my whole body and number two is the bathtub is draining so then like two minutes me getting in the bathtub's half empty and i'm not covering water i'm like
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Oh, no, this was my catch-all to be able to lose weight, and now I can't do it. And so, yeah. And again, some of you guys are like, Russell, I thought this was a podcast about marketing or sales. Like, yeah, some days. But today is about you doing what it takes for you to go live the life you want to live.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So there's the theme for today is we're going to go – because this is all I want to do, right? I want to go wrestle. I want to go compete. Anyway, so – Um, so we go to bed that night. I'm still 13 awake in the morning. I'm 12 over. And I'm like, okay, where am I going to do at least 12 pounds in the next like 12 hours. And so, uh, we went and we started looking for saunas.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
We go to this first place, we find a sauna and they let us go in there. And, um, you know, I'm like, Hey, I'm like, we have like two hours in here. They're like, no, no. you're capped at one session a day and each session is 40 minutes. So like, okay, so we go in there for the first sauna session. We do 40 minutes, come back out, go check our weight. I lost three pounds. Like now I'm nine over.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And it's funny because I remember when I was wrestling in college, I remember going to an open tournament and there were these guys that were like in their seventies wrestling. And I was like, that's so cool. And I forgot about it. And for almost 20 years, I didn't wrestle. And I was just, uh, doing my thing, doing my business.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like, okay, that's not enough. So we find a different sauna place. This place had like saunas with bikes in the saunas. So we go there, throw in the plastics, ride bikes for an hour, straight, come out, lost four pounds. Now I'm within five pounds, right? So then we go back and we need another sauna. So we went to another place that has a sauna, but they also have a cryo...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
a cryotherapy chamber. And so we went there, got cryotherapy, froze it off, just because, not to lose weight, but just because it felt good. We were so beat up at this time. Hadn't been drinking anything in like two or three days. Completely dehydrated. So we go do cryo sauna, go back home, check our weight. It's still, I can't remember, four or five pounds over.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So we go back, do another sauna session, get down to like right on weight, go back, check my weight at the hotel I'm right on. So we race over to the place to go do our weigh-ins. I get the weigh-ins and the way weigh-ins work is there's an hour for weigh-ins, right? But as soon as you step on the scale, like, Like, that's your time. You can't go and, like, leave afterwards.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So I go get in line, get on the scale. Again, at the hotel, I checked. I was right on weight. I get on the scale, and every scale is a little different. So I get on the scale, and they're like, you're 0.2 pounds over. And I'm like, what? And he's like, yeah, sorry. And then he's like, you have two challenges if you want. You can challenge, but, like, you can't leave.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
You can't go lose any more weight. Like, you're done. And so... I'm like, yes, let's do the other check scale. So we go out to this other check scale. I check on that one. I'm still at 0.1 over on that one. And I'm like, if I don't do this, I've dressed at 194. I just lost 25 pounds in the last five days. It was all for nothing.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I'm like almost in tears, which would have been nice if I could cry. I could lose some weight. But unfortunately, I had completely dehydrated my body, so I had no tears left. So I'm kind of freaking out. You know, on the last scale, I jump on and sure enough, I'm at 78 kilos. Exactly. I jump off and he's like, it counts. I'm like, oh my gosh. And so we do that. We go back.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then again, this is not like weight cutting, like smart weight cutting where you're like losing calories. This is just purely you're dehydrating your body, right? So a gallon of water weighs eight pounds. So basically it was three gallons of water I had to suck out of my body to lose the weight, right? And so you're so dehydrated and like... it's funny. I looked, my abs looked awesome.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Like you could actually see I had a six pack and I had like no love handles. It was amazing. But my face is like sunk into my eyes are sunk in. Like there's just dehydrating your body. So you get done and you start drinking like crazy, but actually hurts to drink because it's, you haven't drinking or eating anything. So I'm just drinking as much as I can, as fast as I can.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then the place we'd gone to the cryotherapy, they also do IV drips. And so when they went over back, back to there and we did an IV drip, rehydrated through IVs and then water. And what's crazy that night we got back and, um, I already gained 14 pounds of water weight by the time we got back to our hotel that night.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then, uh, when I, when I moved into our house, I'm in now about 10 years ago, 10 years ago, I built a wrestling room. And so I just built it to be able to wrestle. It's like buy much of my friends over, start wrestling. And it was kind of fun. Like we get together three or four times a year and beat each other up. And it was just like, ah, reliving the glory days was so great. And then, um,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, so all the water we'd sucked out in the prior, the previous 24 hours was back just by drinking and doing an IV drip. But anyway, so, um, That's what got me to the spot. Right. And I'm like, a lot of you guys are like, Russell, why would you say this? This seems insane. This is like torture. And the answer and the reality is yes, it is torture is insane.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
But also like, I don't know, like for me as a wrestler who used to do this every single week for a decade of my life, like I, It was so much fun. It was, it was like making me feel alive again to like go through the pressure and the pain and the sweating and the cutting weight and the deprivation and all the stuff all to like, to be able to have the opportunity to compete was just, anyway.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Yeah, it was horrible and amazing at the same time. So then we fast forward next day. We go to the tournament to wrestle. I strap up my arm, and I'm so excited because we're doing collegiate style, which means I can do my favorite moves like a cheap tilt and leg rides, which you can't do in freestyle in Greco. The first match, I go out there. We're wrestling.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I get the guy to cheap tilt my favorite move. I turn him, and he starts spazzing out, and as soon as he does...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
he's like jumping he's kicking back and forth and I feel my arm pop the ulna pops out again I was like oh crap I heard it felt it and literally I can't even move my left arm like that's how bad it was and so I finish that match I lose the match I'm trying to like reset the arm myself and it just it hurts so bad they call me for my second match I go out there wrestling I'm doing really well against him I get on top same day I'm trying to cheap tilt him and it just it hurts so bad
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then we get back on our feet and he locks me in this weird throw and throws me right on that arm again. And so my left arm is just destroyed. I can't flex. There's no bicep. It's all like bruised. It just looked horrible. And so I lost two matches. It means you usually are two and out. And I was just like, man, that sucks. Oh, I didn't like it.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I lost both matches, and my left arm now is completely jagged. I can't flex my bicep. It's swollen. It looks bad. And so we're getting ready. We're about to leave the tournament. All of a sudden, I hear him call my name again. I'm like, what? I run over like, yeah, you're up again. I'm like...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
uh okay so i already like i already like had like undone my my wrist wrap everything so i go back i wrap my wrist while i'm running out there to wrestle i save you guys hand we start wrestling and um and i shoot a shot on this guy with my right hand so it's now the other arm the one that i kind of hurt a little bit during the practice when we're cutting weight i shoot on that that leg he sprawls back and i hear my right bicep go pop and i was like oh my gosh i let go of his leg and
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And also I'm like, I have no arms. Both my arms, the biceps are torn now. I don't even know what's happening. And so I start wrestling this guy. And luckily I'm able to flip him over and pin him, get the match over with. I come off, I look down and both my arms look deformed. I was like, oh no, this is not good. And so, um, anyway, term is done.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
after one time, one of my, one of the wrestling guys was wrestling became one day. He's like, yeah, I competed in trim this weekend. I'm like, what? He's like, yeah, there's a tournament every year. I went and wrestled it. I'm like, why didn't you tell me? And so the next year I was like, I'm going to go wrestle in this tournament. So,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I go over, I have the trainers like wrap them in ice so that we're icing these, these, uh, my biceps. Um, I go back, you know, to our, to our Airbnb afterwards, I unwrap them and I look at my arms and like, they both look deformed. Like my bicep does not look normal. It doesn't go to like where it normally hooks. Like it looks, uh, It looks really, really bad.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, and so I'm calling some of my doctors and friends. I'm like, what do I do? And they're like, if you have a torn bicep, like you need to get in surgery and stuff. I'm like, well, I would love to do stuff. I'm flying in like five hours to Hawaii for my family spring break. I cannot miss that. Or my wife would literally destroy me. Um, I don't have an opportunity to do that. And, um, and so, um,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Yeah, basically my arms swell up. I take a bunch of ibuprofen and stuff. And then I don't go to bed that night because my flight's like at 3 in the morning. I jump on the plane and I fly to Hawaii. And both my arms, I can't move them. I get hurt still lifting. I can't lift my backpack up. Like excruciating pain. And as I'm flying to Hawaii, I have this realization.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like, my wife did not want me to wrestle, number one. She wanted me to spend time with... with her and the kids, you know, she's got the, she definitely got like, I told you so attitude, you know, which rightfully so. Um, but I was like, I don't want to ruin this trip for her or for my family.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I was like, I'm going to go to this trip and I'm going to have extreme annoying happiness and optimism to the point where, yeah, just to, just because I don't want to ruin this trip with my kids. And I don't, I don't care about myself. Like this is not about me. This is about them. And so I go to the, um, I go to Hawaii and first off, we're in Hawaii and I'm like, it's beautiful.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell Brunson. Welcome back to the show.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I was like, so happy to be there. And even though I couldn't lift my own bag up, I couldn't, I couldn't move. Both my arms at this point are swollen. Like they're huge. it looks like Popeye arms. It's kind of cool. Then it's just swollen with fluid on both. It's like from my wrist to my, to my armpit, like both arms are just completely swollen. I can't even bend them.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, and it was crazy cause I was there at Hawaii and I was like, again, extreme happiness and optimism and like everything's positive. We're trying to have no, no thought for my paid or for any of these things because, uh, this was about them. And, um, anyway, the white trip was insane. It's so much fun. It was such a good time.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So I'm almost the doctors, which leads me to why I'm doing this podcast. I'm actually now, we're back from Hawaii and I'm going to the doctors to have them check my arms and do MRIs. And I'm going to find out here a little bit if I tore both my biceps, which I have a weird inkling that I have. It's been over a week now.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Uh, I remember we start, I was going to, I was going to try and get in shape, um, but right out of time. And so the week before the tournament, we started working out and then my very first practice, it was like Monday morning. We got to, you know, had a practice to get prepared for the tournament that weekend. And the very first practice, I tore my neck and like could barely walk.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And again, from my wrist to my armpit is completely, my arms are completely yellow and purple, just of pretty bad bruising. Both my biceps don't look normal, which sucks. I'm like, oh, these don't look like my arms. So we're about to find out. But I share this for a couple reasons. Number one, you guys probably think I'm crazy. Now you know I really am. Number two is I want to kind of go back like
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Like a lot of people don't, they don't want to do things. They don't want to get hurt. Right. Like what else do I have to do? Right. Like I have a desk job. I'm sitting all day making funnels and talking with my, like, I don't need my body, my arms, you know, like anyway, I think a lot of people are so scared of getting hurt or they're so scared of something happening. They don't do anything.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Whereas for me, it's like, I don't care if I get hurt. Like that's the point of it. Like I want the soreness. I want the, like, I want to relive my glory days. I wanted to have that, that fun experience. experience again, you know? And so it wasn't about like, I don't want to get hurt. It's like, I'm probably hurt. In fact, every year I've done this tournaments, I've gotten hurt consistently.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
There's not been a year that I haven't. Um, I always get hurt in them, but it's okay. Cause I have a year to heal. Right. Like, um, but it makes me feel alive and that's the key. Right. Um, and so the lessons I hope you get from this number one is, um, do things that make you feel alive. Don't be scared of getting hurt. Like worst case scenario, like, like, Like what else am I doing in my life?
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Right? Like, like this is such a fun, exciting thing. It made me feel alive. Like all the, the, the pain, the suffering, the torture, all those kinds of things all made me feel alive. So that's number one. Number two is I'm looking through the pain I was in and like, and by just mentally shifting, like I'm gonna have a positive attitude. I'm like,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm not gonna let my wife or kids know how bad this is hurting me. I'm just going to be extremely optimistic and positive. And we made this Hawaii trip so much fun for everybody. And nobody, I mean, I'm sure they kind of knew I was being a wuss because I heard I couldn't do zip lining with them, a couple of things like that. But I brought my...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
you know, happy is the most optimistic, um, attitude to it. And we made the trip amazing. Um, and now I have a chance to heal and figure it out and probably have to get some surgery. Who knows what's going to happen. Um, but I don't regret it.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I would do it again in a heartbeat because, um, just that, that, that reason to exist, that reason to work out, the reason to cut weight, the reason to like be excited, um, was worth everything. It added energy and excitement on every other piece of my life, my business, my writing, my everything. And so I didn't want to lose that. And it's worth the pain and the suffering. So there you go.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I hope it helps you guys. Again, some of you guys are going to ride this episode off like Russell's crazy. And some of you guys are like, I'm going to go and do the thing I want to do now. And hopefully you give yourself permission. And don't be afraid of being hurt because the worst case scenario, you get a surgery and you're back at it. I got a year to heal before next year's tournament.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So thanks, guys. I appreciate you all. And I'll talk to you all soon. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And had a chiropractor coming over, like, every single day, trying to put me back together. But, like, I couldn't. It hurt so bad. And so I literally had half of a practice before we went to the tournament. Showed up at the tournament. I'm on. Sores can be. And there's two styles. There's two Olympic styles. There's a freestyle and a Greco. And so...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
That's sellingonline.com slash podcast.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Um, I went and, um, anyway, did the, did the freestyle tournament or so it was Greco first. And I can't remember. I think, I think I took third place in that tournament with a stiff neck and then I did freestyle. I think I took second, second or something like that.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
But anyway, I placed it at both the tournaments and, uh, and I had so much fun, but there's a, there's a moment that was like really cool. I remember, um, uh, what happened is, um, we were warming up before and there was this old guy came over to me. There was Tony, I think from, from London and he's probably 70, 70 to 80 years old, somewhere in that window. Right. Older guy.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And he came up and we were warming up and he walked over and he's just wearing like a wrestling singlet and knee pads. It's an old guy. And like, you know, we're nowadays like we don't want to walk around in our singles. We're, we're all wearing shorts and t-shirts and there's singlet underneath, but like, we're not just walking around. This guy's walking around it. It was his knee pads on.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He walks over. He's like, Hey, you want to wrestle? I was like, I guess. And so I was like, cool. He's like, um, I've had two knees and two hips replaced. So just don't shoot on me. And I was like, what? Like wrestling is all about shooting on people. So anyway, so we warmed up and we drilled together and, uh, it was just so funny.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then I remember watching him and he went out there and he won one or two matches. And I was like, okay, if this dude who's in his seventies has got double knee replacements, double hip replacements is still competing at this age. I'm like, I'm making a commitment to myself right now. I'm going to do this every single year until I die.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so that was kind of the, that was the, the promise myself. Right. And so I did that year to the next year and then COVID year hit. And so we, during that year we went in, um, actually down to Florida, which was usually these are in Vegas. This was in Florida. There's a beach wrestling tournament we got to do, which was like insanely cool. Um,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So we're wrestling on the beach, and then they had the regular tournament. And this tournament, there was this old guy, and he was terminal. In fact, if you watch my YouTube channel from back there, we did a whole vlog about it. But he was a judge, and he'd never wrestled his whole life. But for some reason, like 10 years earlier, he decided he wanted to become a wrestler.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And he told – and anyway, I pulled him aside because I wanted to interview him a little bit. And he said that – he was like – He's like, when I was a judge, he's like, it's tough. Cause he's like, there's people that love me or they hate me. And there's, there's always this, this politics, these things that when I show up as a, as a wrestler, he's like, I'm a wrestler.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He's like, there's like, there's no judging. He's like, I'm part of a community. And like, that's why I'm here. And he was not good. Like he walked out on crutches and then he put the crutches down and he'd hobble out in the middle. He started wrestling. Um, and so we watched these matches. It was just like crazy watching this old guy do it.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I remember at the end of it, over the speaker, they made an announcement. And basically, and somebody has heard me tell the story before, but in wrestling, when you retire, if you're good, I mean, not for most people, but you retire, you take your shoes off, and you leave them on the side of the mat.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So Funnel Hacking Live this year, by the way, that's something that I did, is that when the event ended, me and Todd took off our shoes, made Dave Woodward's shoes, and we left them on the stage, and we walked off stage to kind of symbolize the ending of an era. But at this wrestling tournament, they announced sort of a speaker that this judge said he has a terminal illness.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Excited to be hanging out with you guys today. And this is like an old school show. For those who are newer to the podcast, you probably don't know this, but the podcast has taken a couple of different changes over the years. When it first launched, it was called the Marketing in Your Car podcast. Uh, then it shifted to the marketing secrets podcast. Now it's just a Russell Brunson show.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And this was his last time having a chance to wrestle. And I remember he took his shoes off and let it on side of the mat and everyone clapped for him. And I was like, man, I'm looking at this guy who had never wrestled till 10 years prior. He's in this... the 70s, and he just wanted to wrestle. It wasn't even something he was doing his whole life.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He just wanted to be a wrestler, and he was dying all the way to the end. Anyway, so for me, it's kind of recommitted. This is something I do every single year until I die. Um, it's been fun. Like, since I've been doing this, I've had a lot of people message me who were like, Oh, like I used to do karate when I was a kid. Now I do karate again. Right.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I used to do this when I was a kid now, because you're doing, you're chasing these dreams of yours. I'm doing it as well. So one of my main goals of sharing any of this is just to hopefully, um, for most of you guys to think back, like when you were a kid, what was the thing that brought you the most happiness? For me, 100%, it was wrestling, right?
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then we get done wrestling, our career ends, and we stop doing it. And I think other sports are probably better. I have friends who play basketball, and they still go find and pick up games here and there and stuff. But in wrestling, it's hard. There's not really stuff happening. Other than jiu-jitsu. Jiu-jitsu is like the...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
that drug for you know for wrestlers to get to to do something similar so jiu-jitsu is a big one out there but uh anyway hoping that by sharing some of these stories it gets you guys to figure out what was the thing that you loved when you were a kid that that was like that meant the most in the world like go start doing that thing again go go into a wrestling tournament go play soccer go um go act in a play like whatever your thing is because like man i can't tell you how much life and excitement it brings so for me it's like once a year i have this thing it's like i've
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
For me to compete, I have to get back in shape. I got to wrestle. I got to get my cardio up. I got to get my strength training back up. But it means the world to me. It's the best, right? And so this year was interesting because...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
there uh so there's freestyle and graco olympic styles but there's a third style which is um you know called a collegiate style or folk style which is the only style that we wrestle here in america and so i was so excited because i wanted to there's there's uh every single year they have it but it's like during spring break so every year i'm with my family on a cruise ships like i i can't do it right because the cruise ship leaves at a certain time and you just can't make it and so this year our family decided for spring break not to go on a cruise but just to go on a vacation
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so I was like, wait, based on that, I don't have to be at the vacation spot where it would happen. So I told Claire, I'm like, hey, you're going to take the kids to Hawaii, and then I'm going to go wrestle, and I'll fly there a day late. I think she was a little annoyed with me because, you know, yeah.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Especially this year, it was the first spring break where our twins, Dallin and Bowen, weren't with us. Like, Dallin was home working, Bowen's on a mission, so it was already like a smaller family anyway. But I told Claire, I'm like, I want to do this. I need to wrestle in this tournament. Like, it's a collegiate style, which I better that style than the other ones. I was so excited to go.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so anyway, long story short, I'm, I'm prepared for this tournament. I start wrestling and things are going well. I'm like, I'm doing well. I'm getting back in shape. And then the Sunday, it was March 2nd, I believe.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Cause I'm talking about all sorts of stuff, not just marketing, uh, all the fun things. So, um, but when I first started the podcast, uh, I literally would, uh, I had a four minute commute to my, from my house to the office every day. And I would hold my phone up to my mouth like I'm doing right now. And I would talk while I was driving. Anyway, today, um, I have a 30 minute commute to the doctor.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So it's like two weeks before I was out cleaning up the restroom, getting ready to like turn on where we're going to be doing like, you know, at least one, maybe two practices a day, getting ready for the tournament. And I have this big tire, like it's a big tire that you can flip and you can hit. And it's, it's a, it's a really big tire. Like it's hard for me to lift. In fact,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
It usually takes two people to actually be able to lift the tire and flip it. But I was cleaning the restroom and I was like, I want to move the tire. So I went to the lift to try to pick it up. I'm like, I can't pick it up. I'm going to hurt my back. And so I didn't. And then a few minutes later, I'm like, I just want to move it. So I walked over and I started lifting it again.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And what's crazy is I had, I had, um, I had my noise-canceling headphones on so that I could listen to music and stuff. And so I couldn't hear anything in the room. And so I started lifting it. As I'm lifting the tire, I get underneath it. I have both my hands underneath it. And all of a sudden, I hear a pop in my left forearm. I could hear it through the noise-canceling. It's like, pop.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like... what the crap? Like, what was that? I'm like, Oh, well, and it's like, you got kind of readjust her lifting in and it pops again. And I was like, Oh no. So I dropped the tire. I looked at my arm and my arm looks like it's broken. Like it's, it does not look good. And I try to like, I'm like, like what's wrong with that? Try to pick something up. I couldn't pick anything up.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I'm like, Oh no. So I called one of my friends, Ty Ogata, who lives in the neighbor next to me. He's like, he's a chiropractor. He's awesome. And he raced over and he's like, dude, your ulna popped out of your elbow or whatever or something like that. And so he goes and he snaps it back in. Oh, and it was hurt. But then like the muscles looked weird. My arm looked deformed.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I was like, what's happening? He's like, your muscles are all freaking out because, you know, the bone moved. And so he spent like an hour like massaging my form to get it back to like, so it looked like a normal arm. And then I started doing some basic pressure. I pressured my hand over, up, and then as soon as I put some pressure up, my ulna popped out again. And I'm like, oh no.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So he had to reset it back in there. And I was like, dang it. And so Chloe was so happy. She's like, all right, you know, cancel wrestling. You're going to come. And I'm like, don't cancel yet because maybe there's a way we can heal. And so then in true Russell Brunson fashion, I was like, all right, how do we solve this problem? There's got to be a way.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So I'm calling everyone I know, trying to figure out the right things, right? So the guy who does my... Doug Grant, who does my blood work and does my supplements, I tell him. So he's like, okay, there's these peptides. It's called the Wolverine Protocol. So he ships me out, overnights me. These peptides, they're supposed to make you heal super fast.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So twice a day, I'm giving myself peptide shots directly into my arm, right? I do all sorts of stuff, try to get this thing healed as fast as I can. And it just hurts. Every time I try to do anything, it hurts. And so I was about to spot where I was going to give up and then Ty, my chiropractor, came over and he's like, I have an idea. So he went and he taped my wrist really tight on that side.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
He taped about three inches
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
deep on my wrist and by taping it it kept the two bones together closer it's like actually my wrist I'm like oh my gosh like it still hurts but not like I think I could actually wrestle this way and so I was like I'm gonna test tomorrow morning I called uh Mike Vanbrill who's my one of my wrestling partners I was like hey come out tomorrow let's wrestle I want to see if I can do it so we came out the next morning and it wrestled and yeah it hurt a lot but I was able to I was able to do a whole wrestling practice I'm like okay I'm back in told my wife I was like sorry Colette I'm gonna go wrestle she's like what you like you literally like
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so I thought I would jump on and record an episode with you guys right now while we're hanging out in traffic, like the good old days. So, um, and, uh, just to give you context. So, um, the, the time I'm recording this right now, um, last, last 30 days, my life's been a little crazy, but it's always a little crazy as you, as you know, but, uh, twice a year or once a year, I basically, uh,
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
dislocated your arm like two days ago I'm like I know I'm gonna do it anyway and so I committed to doing it again right um at this point some guys are like Russell's insane um and remember I posted on social something because everyone's like oh sorry you're gonna miss your wrestling I was like I don't think you guys understand I was like if I was missing a leg I would still go to wrestling like this has nothing to do with like oh I'm healthy or am I healthy like like this is something I committed to that I'm gonna do um every year till I die like I'm going to this tournament um
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And so that was kind of planned. So then fast forward now a couple of days. Now it's like, okay, now as I get close to the tournament, there's two weight classes. And in old guy wrestling, the weight classes are bigger gap, right? When you're competing as a younger guy, like every eight to 10 pounds are different weight class. So you're kind of in there. But with my age group, there's like a...
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
There's like a 20 pound gap. So like there's one, I think kilos, but if you were, if you were to put it into like pounds, there's like 194 pound weight class, which is what I normally weigh about. And then there's one down below, which is 172, which is a huge gap, right? That's like a 22 pound gap. But the problem is everyone's cutting weight.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So if I wrestle 194, I'm going to be wrestling people who are cutting down from 220. If I wrestle 172, I'm wrestling people my same size. And so I'm like, okay, I'm going to cut down weight for this. And so I decided and committed to actually cutting weight. And so that was kind of the game plan. And so I got to lose. I was coming down from, I was actually 195 pounds on Sunday.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And I'd weigh in that Friday, which I weigh 171.9 technically. So yeah, that's a lot of weights, 20, what, 23 pounds. And so I started the weight cut. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for having me.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
I try to get back in shape and relive my glory days by going out and wrestling. And there's a tournament every single year for basically all age groups, all the way up to veterans, which are like the really old, like 70, 80 year old guys who wrestle in this tournament.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
Remember, when it comes to hiring, Indeed is all that you need. So first we were at my house before we left, we were cutting weight. So putting on plastics, cranking the heat of the wrestling up to 90 whatever degrees and I'm wrestling like crazy, right? It's like that was the first pass at it, right? And so we lost five or six pounds from there.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
And then I did the next thing and then we flew out to Iowa, the tournament's at. And then the night before, we put on plastics, went out there, we started wrestling again to lose some weight. And in that wrestling practice, I'm wrestling and my arm's hurting a little bit. But in one of our scrambles, Mike is spinning around to get behind me to get points. I went and lifted my right arm.
The Russell Brunson Show
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
So the other arm to kind of block him. And as I do that, he's spinning behind and it pops my right forearm. I was like, what the heck? So now I've got my left elbow thing jacked up. My right forearm is hurting so bad. But I'm still cutting weight. So we get done that night. I go in and I'm like 13 pounds over. I'm like, okay, I'm 13 pounds. Wayne's there tomorrow.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the show. Excited to be hanging out with you guys today. And today I want to talk about a topic I haven't talked a lot about with you guys, which is leadership. And more so than leadership, actually a very specific part of leadership, which is how do you first off, how do you capture a vision, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I heard him at my very first UPW I ever went to. He shared this. And it has such a big profound impact on me. Every time I think about leadership, this is the quote that like pops back in my head. So this is one of Tony's frameworks. He calls it the three mandates of leadership. And the first mandate is when something happens, you have to see it as it is, not worse than it is, okay?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
What most people do, what the 99% of the people out there who are looking for leadership, they're gonna see something like, oh, this is way worse than it is. Like, no, you have to understand, like, Leaders, they see things as they are, not worse than they are, right? So that's the big thing. You have to be able to say, this is what it is. It's not worse than this. This is what it is, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
That's step number one. Step number two, after you've done that, then you need to see it better than it is, okay? This is where vision comes from, okay? I saw it as it is, not worse. Worse is the opposite of vision. I see it as it is. Now I see it better than it is. Now that's vision. This is good, but there's great over here.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And then the last step in Tony's three steps is then you make it the way you see it. That's the job now, to go out there and to move heaven and earth and do everything you need to do to be able to go and actually create that thing and make it happen. So those are the three mandates of leadership. So powerful. Again, number one is see it as it is, not worse than it is.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Number two, see it better than it is. And number three, make it the way you see it. That's what leadership, that's what vision, that's what all those things are. So that's the first thing I want to kind of caveat this entire, this show is just like leadership because I don't ever talk about it, but those are the, and again, there's been books written. I've got a book right here from,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
John C. Maxwell about leadership, right? You know, like there's been millions of books written on it. So like, this is not a, you know, all things, but these are the things that for me that I feel are the most important. So things that have had the biggest impact, a lot of things weren't things I was thinking about it. I just did it. And then I see the, like what happens on the other side?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And so when you put your vision out there, there'll be people who'll be offended, who'll be annoyed, people who don't care, but when you do it correctly, your people will hear you, right? And they're gonna come to you and you're gonna have a chance to serve them and change their life, okay? We are visionary entrepreneurs, we are the dreamers. One of my favorite quotes is from T.E.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm like, oh, wow. And I see like other people's teams and other companies. It's like that's why those people aren't having success, right? Because the leader is not leading. And when the leader is willing to lead, that's when everything changes. And if you've been a leader in the past and you've forgotten yourself, that's a big step too. Like come back and like remember who you are.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
At Funnel Hacking Live this year, I did a presentation at the very end. It was called One Funnel Away Evolution. It was like part two of my One Funnel Away pitch from 2008. I did a presentation in 2017 talking about One Funnel Away, and this was part two. And in there, I talked about how over the last couple years, how I forgot who I was.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It happens to all of us, all leaders, they forget who you are. And I was lucky enough to have somebody who is a leader who had set aside high standards, Andy Elliott. I went out to his office, and at the presentation, I talked about how Andy helped me to remember who I was. After I remember like, oh yeah, I'm Russell Brunson. I'm gonna step back in this calling.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's been crazy ever since then, this shift I've seen in myself. And you've probably seen it, you've probably felt it. You've been following me for a long time, right? And so, yeah, leadership is such an important part of the game, okay? All right, so number one is you being the leader. Step number two, okay, I got three steps here. So step number two is how do you then capture the vision?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Uh, and my friend that Vox me, he asked, he's like, he's like, are you just sitting around like thinking about things or like, like, how do you, how do you, how do you find that? And so, um, it's such a good question and it's, it's a hard one to answer. I got, it took me a while to think through. It's like, how do I, like, how do I see the visions I see? Like, what does that look like?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Um, the first one, the first note that I have here is like the, the, I think there's like, who is it inspires me? I need the inspiration. Like you don't just come up with a vision just like out of thin air, right? It's like you're looking at inspiration in a lot of different places. I go to my buddies, um, Dan Usher on my team who does a lot of our film stuff and
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Um, he, he spends, I don't know, half is, I'm probably exaggerating, but he spends so much of his time actually watching films and studying inspiration, getting ideas from other people to, and then from there's where his creativity, his vision comes, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's not just like looking at a blank slate, like, okay, like brain, be creative, come something and say, no, like you got to look at a lot of inspiration, right? A lot of people like hear me talk about funnel hacking, look at one thing and they copy. It's like, no, That's not what funnel hacking is. Funnel hacking is looking at everyone doing what you want to do. What are they doing?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Lawrence, he says, I love that quote. It's like a rallying call. We had that on the back of the t-shirts one year at Funnel Hacking Live because I love it so much. It's kind of funny. I... have an aura ring. So I sleep every single night. It is funny. My wife and I was teased because my wife, she sleeps so good every night, her REM and her deep sleep's like at 25, 30%.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Why does it inspire you? And from there, what you do is you get influences from four or five things and then you remix them and then boom, you create something that's your own. I remember I asked Dan about that. I'm like, how do you create your, he creates these things for us called after movies.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So Funnel Hacking Live happens and they take all the footage and they build these, it's like a trailer for the event that just happened, right? It's an after movie. And that's what he told me. He's like, I look for inspiration from 10, 20, 30, 40, 50 different places, right? From there, I'll find three or four things that really inspire me.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I take those ideas, I remix them, and then from there, boom, I create my own thing, right? I started thinking about it with me. It's like very similar. I'm looking at a lot of things. I think about just pre-ClickFunnels. I remember going to ClickBank's offices. ClickBank is here in Boise, Idaho as well. I remember walking in. I saw their office, and they had this international team.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They had clocks on the wall and all this stuff, and I was like, God, I wish I had a business like this that actually mattered, right? Clients and clocks and like all, it was such a cool thing. And I remember going to, I flew out to my friend Andrew Fox, who is in the, he's in Ireland and we went on his yacht.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I remember being on the yacht that night and then that was the same time that the movie Social Network came out. I remember going, like leaving the yacht, went to the Social Network and watched that. I remember seeing that. And there's that scene when Zuckerberg was like, and he's talking to, The Napster guy, what's his name? Anyway, and he's like, you know what's cool?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
A million dollars isn't cool. You know what's cool? It's a billion dollars. I remember thinking like, God, I want a billion dollar idea, right? And then I'm looking at businesses and brands and companies. I saw where Ryan Dice and Perry Belcher were doing traffic conversion. And from these things, I saw Dan Kennedy. I saw Tony Robbins. And I saw all these different things.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And from that, I was like, okay, I like pieces from all these. I love traffic conversion. I love Ryan and Perry teaching. I love Tony Robbins guys jumping around in energy. I love the personal development stuff. I love Dan Kennedy because of the learning. I'm like, how do I take those and create my version of it, right? Boom, insert Funnel Hacking Live. What's Funnel Hacking Live, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's like the, it's the education from trafficking. It's like the story, the education and stories from traffic conversion. It's the content from Dan Kennedy and it's the energy from Tony Robbins. Boom, boom, boom, remix Funnel Hacking Live. This is my version. Because I love Tony's stuff, but I wanted more tactics. I loved Dan's stuff, but I wanted more energy.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I love Dice's stuff, but I wanted more people from the community. And from there is how we remix Funnel Hacking Live. ClickFunnels, it's like we're using this software and this software, all these different things to build our stuff. And it's like, we're remixing, boom, this is our version. So what inspires you? Looking at that, spending time with it. Really...
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
you know, a vision is to come from a new thing. It's coming from a remix of stuff. That's, that's good. Like I take three or four really good things. And from that, I can create something that's great. Okay. So that's the first thing to think about. Number two is like, what is your art? Um, people get inspired by art. Um,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I don't know how to explain that better than, than it's like, for me, my art was funnel building. Like it still is funnel building. And that's the thing that I love. Like it's the, so it's like, I'm looking at these different inspirations through the lens of like, what is your art? What's my art? Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So for me, it's like, you know, Dan Kennedy, Tony, they're teaching their things, but my art's different. Right. And so I'm figuring out like the art that I had. And then from there, um, from there, I started kind of mixing my things together. Okay. Next thing about capturing vision is, is initially, um, The vision's not going to be clear at the beginning. And that's okay.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I think a lot of times we're waiting for this thing to appear. We're waiting. So I get the vision, then I'm going to move. And I don't think it works that way. I think that, and you think about it, faith doesn't work that way. How does faith work? Faith is all about, you see a glimpse of some way that you feel like you need to go, the call to contribution. I feel like I need to go that way, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But then the path is completely foggy and overgrown and you can't see it at all, right? The vision's not clear. But in the pursuit of the vision, you start moving towards the direction, right? You get into momentum. Then like the pathway starts getting clear. I was thinking about this, like stepping into the fog, right? You can't see anything.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
You step in the fog and as soon as you step down, boom, like the fog parts a little bit and you can see a little bit forward. You take the next step, boom, and it keeps parting and parting. And if you keep going, moving forward in faith, then it shows up, right? And I think... I don't know. I believe that God gives us these ideas and he's like, he plants these little ideas in our head. Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And we have the idea. And he's like, is Russell going to be a good steward of this idea? Let's see, you know, plant this idea and then like, see what he's going to do. Right. And then if I do nothing with, he's like, Hey, Russell's not a good steward of ideas. That's it. There's no good vision there. Right. But he's like, I'm going to give him a little bit of vision.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm going to give him this thing called zip render. I'm going to give him this thing called, uh, article spider. I'm going to give him, I think these are my first ideas. Right. And I like, okay. And I take the idea, I do something with it. And God's like, wow, Okay, he's a good steward of this idea. Let me give him another idea and another idea. So eventually, he's like, hey, click funnels.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And then even if I click funnels, I didn't know where I was going to go. It's just like, here's the first part, right? I'm going to tell you just enough so you're excited enough that you're going to take the next step of faith and the next step of faith, next step of faith. So that's how God's dealing with us.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm sharing that because for step three, it's going to be how you're going to deal with your people as well, okay? Because if, yeah, so the vision is always clear. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They make it fast, simple, and super effective.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And mine always is like, my REM is like at 3% or 1% or 2%. Like, and it bothers me because like, she always has these amazing dreams, right? She tells me these dreams, like, that is so cool. I don't know. I don't remember any of my dreams, but then I found this quote. I tease her. I'm like, well, I'm a dreamer of the day. So that's, that's the difference.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
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The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
That's indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Again, that's wealthyconsultant.com slash secrets. Do not miss out. A good example, more recent for me in my life, is these old books, right? It's such a weird thing. I bought a first edition Book of Mormon seven or eight years ago, and that was a one-time thing. And then I bought a bunch more four years later. And then I started, just piece by piece, I got excited.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Like you dream at night, but I dream in the day. But it's such a powerful thing, right? That's our job as visionary entrepreneurs to be the dreamers of the day. I'm going to read the quote one more time because it's so powerful. I want you to like to re-hear it because some of you guys are going to want to roll back on the thing. Instead, I'm just going to share it with you, okay?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
There's something where I got excited about old books. I got excited about Napoleon Hill. I got excited about this. And I didn't know where I was going. I felt like there was something. I'm like, somehow this is going to be this is gonna change the world somehow. I don't know how yet or where or when, but I feel like this is something. So I just kept pursuing the thing, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And opportunities come to me, things will show up. And a lot of people thought I was crazy. A lot of people thought I was insane. People thought, in fact, people were like, do we need to call somebody to like, having an intervention with Russell.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And I was like, I'm like, I wish I could explain to you as my vision, but I don't, it's not clear enough for me to explain, but I know there's something and I'm moving towards it because I move in faith. So I've been doing my whole last 20 years and people thought I was crazy every step along the way. People thought I was crazy, you know, starting all my business.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I thought I was crazy building a software company. I thought I was like, Everything we've done, people thought it was crazy, and every once in a while I forget that, because the people in my immediate, like around my world, like, oh, this is awesome, like the funnel hackers, the prime movers, like my people, like they're all excited, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But I always remember this, like when I go to a bank and ask for money. I'm building this crazy library with all these old books. And I go to the bank. I'm like, hey, I need like a $15, $20 million loan. They're like, why? I'm like, I'm building a big building. There's going to be naked statues of Atlas in the middle of them. And then there's going to be books there.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And there's going to be an event center. And people are going to come. And they're going to look at my books. And then we're going to do events. And we're going to record the events. And it's going to be awesome. And they're like, what? That's not... None of that makes any sense. I'm like, no, it makes total sense. People aren't going to fly here to go look at your old books.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm like, no, they will. No, there's no precedent for that. It's not a real thing. This is all in your head. It's not real. I'm like, I have a really good track record. Look at ClickFunnels. Here's this big business, $100 million plus a year. This is a brand I built. Trust me, this is another thing that's going to work. It doesn't make any sense.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Even ClickFunnels, because it's software and there's no tangible assets, it's Like, it'd be easier for me to borrow money from a bank if I was a chiropractor or a dentist with assets. Because, like, oh, well, you feel I can repossess your assets. With ClickFunnels, like, I can repossess code. Like, it's so hard. Like, so every time I think that, like, you know, that I'm...
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Inside my world, I'm like, oh, everything I'm saying makes total sense because all of you guys get excited. My team gets excited. And when I go to a bank, it's like, oh, no, I forget. What I'm doing is not normal. I forget that sometimes. In fact, I have a quote right here. This is such a good quote. It says, the reasonable man adapts himself to the world.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So once again, all men dream but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was in vanity. But the dreamers of the day are dangerous men for they may act out their dreams with open eyes to make it possible. Such a powerful thing. Okay, so I'm going to go through this. I've got a bunch of notes here I'm going to go through.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
The unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. Okay. I think when you look at this, like your vision, like you become an unreasonable man, right? This is what people are looking for. Like when you're trying to capture something, like I'm not looking for logic. Oh, this makes a lot of sense. I'm going to build this.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
We're going to do this. Like it's the unreasonable idea. Like that's the interesting vision, right? That's something people plug into. That's where they're like, wow, this is different. This is not what I've seen before, right? And so I think a lot of times it's that. It's like putting out ideas that are just, they don't make any sense.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And then number two, after you've captured that vision, how do you actually share that vision with other people? to get people to want to follow you, both customers, but also employees and partners and team members. How do you cast a vision away that gets people to want to come to you? And this is actually a really interesting question. I got it from one of my friends.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And people are like, I don't really know what he's doing, but man, there's something exciting about that. I want to be part, I want to plug into, I want to plug into that thing, right? So again, the quote one more time, because it's so good. The reasonable man adapts himself to the world. The unreasonable... The unreasonable man persists in trying to adapt the world to himself.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Therefore, all progress depends on the unreasonable man. Such a cool thing, such a cool thing. Okay, before I jump into step number three, I got a really quick ad read for you guys from the greatest company in the world. It's called ClickFunnels. to sell your stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to lead their nine-to-five and to launch their dreams than any other company in the world. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
ClickFunnels, because you're one funnel away from changing the world. Okay, let's move on to step number three. How do you cast the vision? And how do you cast the vision in a way that's going to attract A players to come to you, right? Both from customers, but then also employees, partners, things like that. And so there's a couple of things. Number one is you have to live this, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I wasn't trying to attract people into ClickFunnels, I was just obsessed with my art, I was obsessed, I was doing it, and people saw how excited I was, right? I was living it every single day, and people were like, I wanna be part of that, right? That's such a big part of it, is you gotta live your mission, you gotta live the thing, right? Some people are just,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I don't know, they're trying to create this vision over here for something that they're not actually obsessed with. They're not living it, right? You've gotta be the one living this, where people are like, wow, whatever that guy's drinking, I need some of that. That's a big part of it, right? That's one of the things you gotta do. The next thing I had here,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
is you've got to create a really great opportunity for those people, for the A players. What's the opportunity for them, right? Everybody's looking for an opportunity. They're trying to figure things out. And good people, the A players, they have a lot of opportunities. So what's the opportunity for them? Why should they step into your world? What does that look like, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Number one is they've got to feel part of the vision, right? So I start sharing the vision, and they're like, oh, that's cool. I want to be part of that. It's the first part, right? But then next is how do you create an opportunity for them? A really good example is Dave Woodward. Dave was someone who, Me and him, like I met him initially probably 10 years before ClickFunnels.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And I cast a lot of visions with him. I tried to do things. I pitched him on a lot of things. And a lot of me is like, oh, it's cool. It's cool. But like it wasn't the right thing. And I was okay with that. He was okay with that. And then eventually I remember – When ClickFunnels came around, we were probably, I don't know, five or six months old.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And there's basically three kind of phases I'm going to walk you through. So the first phase, the first step, whatever you want to call it, the first secret if you're Russell Brunson. Oh, I am. Secret number one, step number one, whatever you want to call it, is actually you have to become a leader. And this is the interesting thing because... I don't know.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And he knew how passionate I was about it because he saw me glowing up and fired up, right? He started coming to the events. And he came to them when I spoke at Traffic and Conversion. And he saw me living it. It's so exciting. And then he came to me afterwards. He's like, I want to plug into that. I feel the energy of this. It feels bigger than just a software company. It feels like something.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I want to be part of it. What does that look like? And I didn't know, but I was like, I was like, dude, if you want to come be part of this, like, we'll figure out an opportunity. We'll figure out a way where this will be very, like, this will be amazing for you, right? And so we started trying to figure out that opportunity for him. And again, at first I didn't know what it was.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Same thing with Todd Dickerson. When I plugged in Todd, like, he didn't come initially for, like, Here's how much money you're going to make. Here's the salary. Here's the paycheck, right? He came because he's like, there's something here. Like, we can do something. Like, he's like, my skill set, but your skill set. Like, we can do something really, really cool, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And Todd works, as you probably heard the story, he worked for free for a year before he ever asked. In fact, he never asked for something before. Like, I find this smart. Like, I should pay you something so you don't leave, right? And then, but then inside of that, it's like, we're creating a world where they can thrive, right? How do you create an environment where the A players can,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I can plant my flag here because there's opportunity. I could build a business. I could get equity. I could get profit share. Whatever the thing that they desire. How do you build that opportunity for them as well? That's a big part. And the last thing I kind of had here was just understanding that the same way that when God's revealing the vision to you, he doesn't show you everything up front.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And the same thing is true when I share my vision with people. I can't – if I were to share with my team everything that's in my head, it would – it would overwhelm them, it would stress them out. There are a few people I can pitch and catch with 100%, but there's not a lot, right? And I know that, and so I share with them what they need to understand for the next step of the vision, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I remember Hermosi spoke at Funnel Hacking Live, five or six or something, and he was doing a sales presentation. I think he said it was so cool. He's like, the problem most salespeople have is that they're selling the trip not the destination, right? Let's say you're going to Hawaii, you're selling a trip to Hawaii.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
You sell the palm trees and the coconuts and the beach, and that's what you're selling, right? You're not selling, all right, you're gonna go on an Uber to the airport, then you're gonna sit on a plane for 22 hours, then you're gonna, all the little things, that's what most people are doing, right? So I'm casting a vision.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I've never really taught leadership before. I don't love reading leadership books even. But the reality is that people want to follow a leader. You have to be willing to step up and be that leader. And most people in this world do not want to be a leader. They are scared to death of leadership, right? And it's interesting. If you've read the book Atlas Shrugged, it's one of my favorite books.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm not casting like, okay, you're gonna jump on an Uber, then from there you're gonna do this. You don't sell that, right? I sell them like, This is what Hawaii looks like. I've seen it. It is beautiful. You guys are gonna want to come to Hawaii. I promise you. It's amazing, right? And they're like, okay. That's the vision you're selling them on, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But you don't tell them all the other pieces because that'll overwhelm and it'll stress people out, right? But after they're sold on the vision, right, and they're part of it and they plugged in and they understand it, then you can start revealing, okay, here's the path. Here's the things we gotta do. But they gotta be bought in first.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
If they're not bought into the strategy, the vision, the thing first, they're not gonna be willing to put in the effort it takes, right? Right? And think about this. I think about this all the time. Like, had I have known what it was going to take, in fact, I would say probably once a month I get somebody comes to me like, hey, Russell, I've got a billion dollar idea.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Like, I'm going to share it with you and you're going to make so much money. And I was like, no. Like, why not? Like, I have a billion dollar idea. I do not want another one. I know what the destination is to build a billion dollar thing. And I have been on that path. I've been doing it for the last decade. I have no desire to do it again, okay? Because I know what it's like.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So when people pitch me on a billion dollar idea, I'm like, that's the last thing in the world I want right now is another billion dollar idea, okay? Because I know what it's like, right? They always say the reason why we're successful entrepreneurs when we're younger is because we don't know any better. We don't know all the pitfalls and the stress and the ups and the downs.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
All the things that are gonna happen for us to be successful, right? We don't know about those things. Okay. Um, and so what we see a vision, like I want to do this thing. And so you go down and you're willing to do the things you're willing to go through the pain. You wouldn't go through all the steps in the desk and in the trip and the travel, because you're trying to get to that destination.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Right. And so for you, it's the same thing. Understand, like if you try to spew out, like, okay, this was going to take, and we're gonna have to kill ourselves. And then like, you don't tell people that upfront because that's not how you sell them. Right. You sell them the vision. here's the destination, here's where we're gonna go.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It's gonna be hard, but together, if we combine our forces, this is what's possible, this is what we can do, right? They get bought into the vision. And then they don't care about the rest of it, right? After we bought into the ClickFunnels vision, we started running and we were doing the thing, and it was like, I can't tell you the, I wish, someday I'm gonna write a book.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I bought bootstrap.com a long time ago specifically for the purpose of writing a book to tell the ClickFunnels story someday. So someday you guys will hear the story. But it has not been sunshine and roses. Building a billion dollar brand? No. It is not. The things that I deal with on a weekly basis are things that would have crushed me if I had to deal with one of those things a year ago.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Things I deal with hourly, daily. Like How much you have to increase your capacity to handle a thing is so much, right? And anyway, so someday I'll tell the full story, but just understanding that the job of yours is to cast the vision and then people start running and then what will happen is that your capacity will increase, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
The trials and the headaches we had year one of ClickFunnels are things that like,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
now i solve in a text message like boom it's done right and they're like week long you know month long stress anxiety right and the things i'm dealing with now i never could handle back then and so that's what happened to you like you're sharing the vision people come on board and then they're going to go through with you right and it's going to break them but it's going to increase their capacity and break and increase capacity along the way you're going to lose people there's people like i can't do this anymore i'm out i cannot handle the heat i can't pressure and that's okay right people are going to leave they're going to they were part of your vision for a while but now they're not that's okay
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But there's a scene in the very beginning where Daphne is on the – she's the head of the railroad. She's on the railroad train. She gets stuck. And, you know, this train's been stuck for like 20, 30 minutes. She comes out and she's like, why is it not moving? And they're like, oh, the light turned red. And they're like, well, like, how do you fix it? Like, well, I wait for someone to fix it.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But there's going to be people who keep going and they're going to go through this refiner's fire with you, breaking down and increasing capacity, breaking down and increasing capacity. And you look at them a decade later when they're still with you. Those are your A players. Those are the ones. But it's because they bought into the vision initially. Those are some of the things.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Again, I don't think it's a complete answer. I don't think it's the best answer, but it's the best answer I have. To kind of recap the things that I talked about, right? Number one was you have to step back up and become a leader, right? You do that by the energy, the vibration you bring, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
By raising your standards, letting people know about their standards, living in the trenches with your team, and then understanding the three mandates of leadership. See it as it is, not worse than it is. See it better than it is and make it the way you see it, okay? Step number two, we talked about how to capture it. through figuring out like the inspirations, looking at those things, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
What's your art? Being the unreasonable person and understand the vision's not gonna be clear, but your job is to go out there and keep stepping forward and going through it, right? And the last step was then how to cast it, right? Living it every single day, creating opportunities for the A players and then selling people on the vision or the destination, not on all the steps inside the trip.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
We do those things. That's the things that I've done successfully over the years to build up ClickFunnels, the brand, the people, the team, And I'm going through the process again right now. Like we're in the middle of casting new vision and there's a lot of pain with that going through it, but also a lot of excitement. And it's really cool.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So for those of you guys who have a funnel, I want you to understand if you have a funnel, but it's not converting, the problem 99% of the time is your funnel's good, but you suck at selling.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you want to learn how to sell so your funnels will actually convert and get a ticket to our next Selling Online event by clicking on the link in the description or going to sellingonline.com slash podcast right now. All right, with that said, you guys, I hope that helps you guys to figure out how to capture and cast the vision as a leader.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Hopefully it'll help you to have a vision so your people will not perish, and hopefully it'll help to change your business and your life. If you enjoyed this episode, please let me know. Please share it with other people. It'd mean the world to me. If you're on YouTube, make sure you like, subscribe, comment down below. I read all the comments, which is really fun.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you're listening to the podcast, please go leave me a review. It'd mean the world to me. I appreciate you guys. Thanks so much for listening. And I'm gonna end this one where we started with one of my favorite quotes from T.E. Lawrence. All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find that it was vanity.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But the dreamers of the day, they are dangerous men, for they may act out their dreams with open eyes to make it possible. Thanks so much, you guys. I appreciate you. Become a dreamer of the day.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Like, well, is there any issue? Like, no, you can go. But, you know, and the railroad workers, like, they did not want to take the responsibility on their own shoulders. They refused to do that. Right. And finally, she's like, she's like, I'm Dagny Taggart. I'm the president of the railroad. Like, you're going to go. And they're like.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
If something goes wrong, it'll be on your shoulders, not ours, right? She's like, yes. She was willing to step up and take that and take the responsibility if something went wrong. That's what leadership is, to be willing to say, this is the direction we're going. If it's not right, I will take extreme ownership over the thing because most people will not do that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They're so scared of getting in trouble or breaking something. They don't want to have the responsibility. They'd rather do nothing. In fact, this is why the whole, I'm not going to get political because I don't care about politics,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But it's like the whole situation we are in as a country is because nobody wants to step up and do the thing and then take accountability whether it fails or successful, right? So if you're going to be a leader, it's one of the core things. You've got to be willing to be the person who's going to take extreme ownership. I'm doing the thing and people look up to that. People are looking for that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They're begging for that. They desire that so bad. I think it was Jay Abraham who once said, He said, people are walking around with a cord coming out of their umbilical cord, and he said they're secretly, they're looking for a leader they can plug into. They're looking for something.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So the masses, most of the people you are trying to lead, they're walking around looking like, I wanna plug into something. I'm looking for that. You're looking for the person who's going to step up, right? That's what you as a leader have to do. Okay. The next thing I have in my notes here is, is that if you want to be a leader, you have to bring energy to the table.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Now it doesn't mean you have to bring Russell Brunson energy or Gary V energy or Tony Robbins energy. You got to bring your energy, but the right level, right? And when you do that, um, There's a really cool... In fact, it's so funny. When I got in this business, I used to hate when people talk about energy. I'm like, it's so cheesy. It's so... Ugh, I used to hate that, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
It was after Funnel Hacking Live. Obviously, if you've been following the ClickFunnels movement for the last decade, we built a huge business and a brand, and every single year we do this big event, and this was the last one, Funnel Hacking Live 10. And it was a little after I got off stage, I got a message from my buddy, and he asked me, I said, you know, how do you do that?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But as I've done this more and more, it is insane how powerful it is. The energy you bring to a situation will attract the same type of person, okay? In fact, I bought... I don't know what they're at. I bought some tuning forks. I heard this is a thing. I don't know if it really is or not, but it illustrates my point, so I'm gonna share with you anyway, okay?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So when you get two tuning forks, right, two different ones, and you hit one over here, one over here, and they're two different vibrations, but you bring them together, what'll happen is that they sync vibrations, so eventually they're both the exact same vibration, same vibe, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And so what you are, the energy you're putting out in the world, you will attract people with the same vibration as that, right? So you gotta put those things out there. So if I come into a room and I'm like, hey guys, what's up? What's going to happen? Everyone else in the room is going to lower down to that energy level. Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And so you have to understand like, like you're in charge, like as a leader is like the energy management of the room. Like when we look at funnel hacking, I've got 5,000 people in the room. Like, like my number one role is energy management, like getting people's vibration high enough. They can learn, they can listen, they can pay attention. Right. Same thing in my inner circle.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I told people, Mike, we have two days. We're sitting in a room talking about our businesses. It's really easy to fall asleep and to doze off. And my job is energy management. I got to raise the vibration in the room and keep it up here. That way we can learn, we can focus, we can grow. Because if it's not, it's going to be off, right? And the same thing is true when you're trying to attract people.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
They're attracted to your vibration. So if your vibration is like, oh, woe is me. Things are sad. You're not going to attract the right people. You're going to attract other people who are like, oh, life is hard. Woe is me. right? You attract, you don't attract what you want. You attract who you are. This is a Myron golden quote, right? You don't attract what you want. You attract who you are.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Okay. We talk about this like selling. Like if you want to be someone who goes out there and you want to sell thousand dollar courses, you never bought a course. Guess what? Okay. You're not going to attract who you want, who you want. You attract who you are. If you're someone who's too cheap to invest in yourself, guess what? You're not going to attract the kind of person you want.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Who's going to invest in themselves. Okay. I remember Dean Graciosi launched a hundred thousand dollar mastermind. I literally was the first person to write a check. And he's like, you don't even know what it's about. I'm like, I know, but I know that if I am going to try to ask people for $100,000 in the future for my masterminds, I've got to be willing to be the person to do that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Because I'm not going to attract who I want, I'm going to attract who I am. And I'm the kind of person who will invest $100,000 in my education. When I did my million dollar seed offer, guess who the very first person to buy it was? It was Myron Golden. Why? Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
He told me he's like, because I wanted to sell a million dollar offer and I needed to be the kind of person who spent a million dollars off. If I'm going to be asking something, cause I don't attract who I want. I attract who I am. Vibration. It is huge. Okay. Now it doesn't mean again, you don't have Russell Brunson vibration. Um, it's interesting. I feel, I look at,
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
successful companies and organizations. And I look at the leader and the team around leader are very similar. Like Jeff Walker is a great example. Jeff's been doing this game for, you know, I mean, back when I got started, he was getting started. So it's been 20 plus years he's been doing this game.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you look at like when my organization and his organization try to work together, it's interesting because like we have different vibrations. I'm like the Russell Brunson, let's go vibration. Like that's our people and there's that, that's happening. Jeff is very much more, you know, conservative, like slower energy, things like that. And the people in this team are that way.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
He said, I wanna do that in my business, like, our company's growing, things are good, but like, I really, I wanna figure out how to cast, like, first off, how to capture that vision, right? Like, what is the vision? How do I find what the vision is for my business? And number two is, after I have that, how do I get the right people?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Now, it doesn't mean that he's right, I'm wrong. It's not. I'm saying you're going to attract the people that are similar to you. So you look at Jeff's entire team. I remember every conversation, I'm like, this is so fascinating. They're all Jeff Walker's energy. That's the energy level that they're all sinking to, right? My people sink to my energy. And so it's just fascinating.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
So it doesn't mean you have to have the wrong energy. It's just bringing the right energy, your version of that, your version of high energy. It doesn't have to be Russell Brunson energy, right? Your version of that is going to attract the right people, okay? So if you want to be a leader, that's a big key, okay? Next thing about leadership I wanna share is you have to have standards.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
What are you for and what are you against? What are you not willing to allow happen and what are you willing to allow happen, right? Your people are looking for that. They're watching you. They're seeing like, does Russell bend in this situation? Is he not? What does he do? Right. And you can make mistakes. I've made a lot of mistakes.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I've had to apologize to my own team about stupid stuff I've done in the past. Right. Um, I apologize to our community. I literally at fun, lucky live, apologize to get into our community for stupid things. I did like, it doesn't mean you have to be perfect, but you have standards, right? You set a standard and you stick to it. Um, and people relate to that.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And again, sometimes they're going to hate you for your standards. Okay. But other people are going to be attracted to you because of those standards, right? Like that is the key where you're trying to do. In fact, this is something I've had multiple people on my team tell me this is why to this day they've stuck with me even though through ups and downs the last couple of years.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
September 11th, 2021, I made this post. And what happened is set this whole thing off. This is during the whole... pandemic, all the things, I'm sure you remember, but there was a time in that season when we literally had people coming to our office, asking how many employees we had, and then trying to force us to force our people to do things, which I am not okay with.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I'm okay with everyone, like, people choosing what they want to do. Totally cool with that. I think everyone should have freedom of choice. But for me to force something I do not agree with. And that night I posted this and I'm just going to read it because this was like me setting a standard for myself and my team.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And again, I have people to this day are like, because of that post is why I am here and I'm not going anywhere because I saw your standards and I aligned with that and I want to be part of that. So this is what I wrote. I said, what happens when you take away freedoms from prime movers, aka entrepreneurs? For anyone wondering how this plays out, read Atlas Shrugged.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
That's what I'm gonna talk about today, because as you know, without a vision, the people perish. And our job as visionary entrepreneurs is to cast that vision. When you cast that vision, your people will come to you. You probably heard me talk about this before, but a lot of people are scared, like, I don't wanna put myself out there, my vision out there, because people are gonna make fun of me.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
When the government comes in and takes away freedoms and makes it so that the prime movers don't want to produce anymore, well, the ending isn't good for anyone. There are three statues that I had commissioned that will be standing in my office soon. The first represents Atlas, my entrepreneurs, holding the weight of the world on their shoulders. This is a responsibility we happily bear.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
The second statue is Atlas Shrugging. And the third is him walking away from it all. We are quickly seeing the government overstepping their reach and taking away our freedoms. I don't get political ever online. I don't care if you're on the left or on the right. I don't care if you get the jab or not. As long as your choices don't affect my ability to produce, I am fine when you do you.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
As Voltaire said, I may disagree with what you have to say, but I will defend to the death your right to say it. But when you try to take away my freedoms, this affects everything. For the record, I won't take... Okay? Boom. Set the standard. This is what I believe. For you, does your team know the standards?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
If they put those things out there, you need to be willing to put those things out there because people will be attracted to that. It's interesting. In a day and an age where us as humans are more and more soft, it's interesting. You don't attract people with that. You attract people with standards. And the higher you set your standards, the higher those people will come to you as well.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. All right, funnel hackers, I've got a question for you.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle. But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer. With NordVPN, you get bank-level encryption that protects your data from prying eyes. It works anywhere, in hotels, coffee shops, airports, even in co-working spaces.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And the reality is like, I promise you, people make fun of me more than probably anybody, right? We spent, just on one event last week, we spent a million dollars in ads. My face was everywhere on the whole internet. And guess what? A lot of people don't like seeing my face everywhere all over the internet.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. Next part of leadership. You've got to be in the trenches with your team.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
I think the reason why my team will produce so hard and they work so hard is because they know that I am producing hard and I am working hard. They know that I'm here late nights. I'm here early mornings. I'm killing myself on the weekends. I'm stressed and anxiety and all the things and they see me doing it and because of that they're willing to do it as well. Something really cool happened.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Bill Allen became our CEO for the, for the prime mover side of our business, our info coaching side of the business and fun. I can live. We'd done last day. It's crazy. Everyone's like, you know, our team's stressed out the max and we're, we're ready to go and, um, you know, go leave and go party and go whatever, get out of Vegas and go do, do whatever. Right.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And, um, miles and Clayton who run our events, um, they were trying to leave and, and they went down and if you guys are fun, I can have these big glow sticks with like 5,000 times two. So 10,000 of these glow sticks, everyone's whacking around when Tony Robbins on stage, it was really, really fun. Right. And, um, And the hotel said they refused to clean it up.
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Even if we paid a fine, they refused to do it. So Miles cleaned it down there by themselves, cleaned this whole thing up. And Bill called Miles like, hey, just wanna come hang out and go enjoy Vegas. He's like, oh, I can't because we gotta go clean up these things. Now, what some types of leaders do is just like, oh, well, okay, let me know when you're done. We'll see you, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
And there's like all sorts of people talking trash in the comments and things like that, right? Like, when you put yourself out there, there's gonna be people who do not like you. And they're gonna be vocal about it. But your job is not to... to speak to everybody, right? Your job is to talk to the people you've been called to serve, right?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
But Bill, who's, again, the CEO of the company, he's got his own successful company. Of all the people, he shouldn't have been down there. But Bill stopped everything, grabbed his kid, started running down the hall, grabbed the rest of the team, as many people as he could, went down there, was down there, cleaning the entire thing with everybody, right? Guess what?
The Russell Brunson Show
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
Miles, Clayton, our team, they will go... They will do whatever Bill says at this point, right? Because he lives in the trenches with them. It wasn't just like him trying to lead from afar and like whatever. It's like he was down there doing it. Like that's what people need to see as they want to see, right? And then the last thing, this is actually a Tony Robbins thing.
The Russell Brunson Show
Introducing The Side Hustle Show
Hey, this is Russell. And really quick, I wanted to tell you guys about a really cool podcast I just found out about recently called The Side Hustle Show, which helps people make extra money by showcasing stories and ideas from regular people who've actually made it happen. Now, I got a whole list of some of the cool episodes they've done. These are awesome.
The Russell Brunson Show
Introducing The Side Hustle Show
Now, if you need help figuring out what episode to start on, you can answer a few short multiple choice questions at hustle.show, and it'll give you a personalized playlist of the episodes that'll be most relevant to you. So go subscribe to The Side Hustle Show right now.
The Russell Brunson Show
Introducing The Side Hustle Show
On average, make $3,000 to $4,000 a month.
The Russell Brunson Show
Introducing The Side Hustle Show
And so one of them is about a guy named Mike who earns thousands of dollars a month from his vending machine business. That's That's episode 619. Or Devin, who built a six-figure business playing video games with kids. That's episode 611. And a whole bunch more.
The Russell Brunson Show
Introducing The Side Hustle Show
So if any of you guys are looking for side hustles, way to make extra money, extra income, maybe you're growing your online business, but looking for other things you can do in the meantime to generate revenue, this podcast has got a whole bunch of really cool ones. I got others here I'm reading about. One is Claire. She turned $65 table into $35,000 in 15 months.
The Russell Brunson Show
Introducing The Side Hustle Show
That's episode five 92 or Lenny who started renting out mobility scooters and now earns $3,000 per month. That's episode five 64 or Emily who sold $250,000 worth of spreadsheet templates on Etsy. That's episode five 60 or Ryan who earns over a hundred thousand dollars a month designing websites for pressure washing companies. That's episode 550. So there's a couple ideas, a couple episodes.
The Russell Brunson Show
Introducing The Side Hustle Show
This is a really cool podcast. If you guys want to learn some side hustles you can model and you can do, make sure you listen to this podcast. What I love about the show is there's a huge variety of ideas. Everything from selling, as you saw, spreadsheets, reviewing Amazon products, washing windows, playing video games.
The Russell Brunson Show
Introducing The Side Hustle Show
No matter what interest or experience you have, I promise you're going to find inspiration on something that will work for you in the spare time that you have. Okay, this podcast is very light on theory and heavy on the tactics of how to actually make these side hustles work for you.
The Russell Brunson Show
Introducing The Side Hustle Show
And it's a fun entrepreneurship podcast that you can listen to with your family, with your kids, to give you guys ideas of ways to make extra money during your free time. Now, the Side Hustle Show is on Apple Podcasts, Spotify, or your favorite podcast app, or at sidehustlenation.com.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. Excited to be hanging out with you guys today. We just got back from Funnel Hacking Live, and I want to share with you guys a concept that I'm doing right now that a lot of people don't realize I'm doing, but it's the key.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They go through the whole process, and then at the end of it, then we push people into One Funnel Away. Boom, they come to One Funnel Away. $100, right? They go through that process, and inside there, boom, we pitch the $1,000 thing, and again, momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then for the end of that, we pitch them to Funnel Hacking Live, and we just keep that thing rolling, keep it rolling, like moving them up the value ladder. Step, step, step, step. Versus what most people do is they launch the thing, make some money, sit back, and then relax. and let momentum die, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Now, a good example, again, is I just got back from Funnel Hacking Live, and Funnel Hacking Live is our big event, this was Funnel Hacking Live 10, it's the last one, the last dance, and it was a big event, like our hard cost event were six and a half, seven million dollars, luckily ticket sales and sponsorships have paid for all of that, and the event, we had some offers, and the offers inside the room did amazing, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We made a lot of money from it, which is great, but For me, it's like, there's 5,000 people in the room. We made the offers, made some money, and then it just, it ends, right? And I'm here today, you know, the day after we get home, my voice is shot, and what am I doing? I'm capitalizing on momentum, right? Everyone's been talking about FHL.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
People are posting pictures, like, all sorts of things are happening now. Like, this is not where I want to go quiet. This is where most people go quiet, like, oh, I'm gonna take a break and take a week off. No, I am gonna take a couple days off. Tomorrow, I'm heading out with my wife. But prior to that, it's like, I need to set things in motion so the momentum does not stop. Okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Because the thing about it, if the rule of momentum is you're going to double your sales and 10x your profit, like right now, I'm doing, we did great, right? Imagine if I doubled the sales from Funnel Hacking Live, but this time I'm not going to pay the $6.5 million to run the FHL, right? Now it's all just profit. So even if I double the sales, I'll 10x my profit.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So this is where the actual money's made, right? As the dust is settling, this is where most people miss out. Okay? Because a lot of people who wanted to come to FHL, but they couldn't for whatever reason. They couldn't get a ticket. They couldn't travel.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And it's funny now because I fast forward 20 years later where it's like now it's what everybody does, every influencer, everything. And it's like now we're cool even though back then, you know, when you're the first person People always look down on you as the first, and it's just funny to me because we've been doing this so long.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
you know fill in the blank a lot of reasons and so now it's like how do we capitalize on that so for us we had multiple different offers that happened during the event the first was actually um an offer for a free uh a new free platform we just launched this is first time i've announced this publicly so um you guys are in the know i haven't done a big launch around this yet but we launched a really cool new platform called offer lab if you go to offerlab.com it's the coolest thing in the world it's a free platform you go sign up what you do is you can go add all your offers in there
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So you can add, you know, if you've got a book or a course or a physical product, whatever, you throw all your offers inside OfferLab. It doesn't matter what platform you use. If you're using ClickFunnels, if you're using Shopify, using one of our competitors, it doesn't matter. We integrate with everybody.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But you take it from those platforms, like in ClickFunnels, from Shopify, from GHL, wherever you want, and you click a button and it'll import your offers into OfferLab, right? And then you take your sales page and make a custom sales page inside. So everyone's got an offer and a sales page, right? And it builds out this whole marketplace of offers.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then any of us as like a promoter, you know, I'd say traditionally an affiliate, but it's different than an affiliate. You log into OfferLab, you see here's 10,000 offers eventually. Right now we got a couple hundred, but eventually the goal is to get 10,000 offers in there. You log in, you're like, I want to build a funnel. And you can literally build a funnel in like 10 seconds.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You're like, I want Russell's book. And I want this course. I want this back-end mastermind. And like, you literally click four buttons and you've got a funnel with four upsells built into it. And you can launch it. You can push social media. It's like the coolest thing in the world. So we launched that, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so we have 5,000 people in the room, 1,700 people signed up and created their OfferLobby account and submitted an offer, right? That's great. At 5,000, 1,700 did that, right? But we got 6 million people on our email list, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So now I'm taking the presentations where we explained OfferLab and working on a campaign where we're gonna roll that out to the entire ClickFunnels community and now that'll go to millions of people versus just 5,000 people, right? So the momentum on that offer will start growing and expanding, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
ClickFunnels, we just, we did a ClickFunnels State of the Union address which was showing all the cool new stuff in ClickFunnels, right? Which is insane. And then we bribed everyone to go get, in fact, Here's a secret link, guys, right? If you go to launchyoursass.com, S-A-A-S, launchyoursass.com, you'll see this special offer made for people at Fun Auction Live, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
To get them to create their ClickFunnels account, we literally give them the keys to a $40 million a year software company. They can run, they keep all the profit, they can white label the whole thing for free. when they become a ClickFunnels member at launchyoursass.com, which is crazy, right? So we launched that one. So now that's done.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But we learned some things from back in the day that no one nowadays knows about because you guys all have had it so nice and so easy just buying ads. And over time, ad costs have been going up, right? And your margins have been shrinking. And you don't know this one little secret that's keeping people like me having huge profits, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We're taking the footage of us teaching about it, creating a campaign. It will be going out on email lists here, going on social media, all pushing to that same offer to get more people now, right? Everyone at Facebook got an early mover's advantage. Now we're gonna push out to everybody else, okay? At the event, we make an offer for my coaching program. It's called Prime Mover Foundations.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so, again, we sold a lot of people at FHL, which is great. But now what we're going to do is we're going to be doing in two weeks from now or maybe three weeks from now, we're going to be doing an FHL encore. We're going to take not all the presentations, but... probably take two and a half days worth of presentations. We're going to put them together and do an FHL encore.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We're going to launch that. People will come in, they'll watch it, and then we'll have a chance to the people who watch it virtually. Again, they're not going to get all the sessions. They don't get Tony Robbins. They don't get a lot of the other things, but they'll get two-thirds of the sessions.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They'll go through that, and then we'll make the offer there as well, and then someone will sign up there, right? And again, it did great in front of 5,000 people, but I might get 10,000 people virtually who come to this event now who weren't able to come in person, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then I'm building this library backstage, and so I made an offer for a million dollars for anyone who wants to be part of this thing. And I had five people who signed up for the million-dollar offer, right? And you better bet that I'm gonna go and do one more push about that as well, right? And so I'm using the momentum of the event.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I'm looking at the things that we did and I'm taking the videos, the presentations from that event. We're taking, we'll be pushing online through YouTube videos, so other places like that, right? And that'll continue the momentum. And now the things that we did once will now live on in infamy as they continue to drive people into our offers, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so I'm using the momentum, capitalizing on it to keep things rolling, okay? All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle. But here's something that most people don't realize.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
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The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It works anywhere, in hotels, coffee shops, airports, even in co-working spaces. And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So again, this will double your sales, but it'll actually 10X your profits if you understand how to use it correctly. And it's understanding momentum and how momentum works after you launch a product, okay? And so back in the day, this is kind of the process and how we would do it, right? So we do a product launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this book, You are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. All right. Now, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
ClickFunnels is the number one funnel building platform on the planet, helping more first-time entrepreneurs to lead their nine-to-five and to launch their dream than any other company in the world. ClickFunnels was built for the dreamers and the doers. You can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And the way we would work is that we, again, we had to pay our affiliates to promote. And initially it was really easy. It was like, oh, we'll just do a 50-50 split. Like you promote something, you get half and I get half. And that's how the business started initially, right? So we started doing these launches. And so it's cool. You get 10 people to promote your product.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
ClickFunnels, because you're one funnel away from changing the world. Okay, now you got a chance to hear my ad read for my own ad. I'm going to jump into three steps now to have to start implementing this inside your business, okay? You guys ready for these? All right, start writing these down. If you're watching YouTube, post these down in the comments down below.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If you are listening on the podcast, grab a pad of paper, come walk you through what you need to do right now, okay? Step number one, this is the first key, okay? And this is a mindset shift. When you understand this, it'll make everything else easier. Step number one is look at your launch as a break-even funnel. Okay, what's a break-even funnel? I talk about these a lot, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
A break-even funnel, like my book funnels are break-even funnels, right? Somebody goes and they buy the book, free plus shipping, and then there's an audio book for the order form, there's an upsell and downsell, right? All the revenue I make through this funnel, the only goal of it is to break even, okay? Because again, it's the very first of my value ladder.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They're going to buy that, read the book, get a good experience, they're going to want to send up and buy the next thing, right? All the profit comes after the break-even funnel, okay? The break-even funnel is the key. So for you, it's understanding that your launch, your rollout, your thing you're doing is just a break-even funnel,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Okay, I don't care if you're doing a coordinated launch with 30 affiliates, everyone promoting, that's just a break-even funnel. Okay, so feel free to give away all the commission to affiliates. You don't even care, right? That money's not yours. You're gonna give to Zuckerberg if you're on Facebook. You're gonna do an email, send it to the emailers, your JV partners. Like, give that money away.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It is a break-even funnel to acquire a customer and bring them into your world and give them an amazing experience, right? And to create, like, to put them into heat, right? They become the buyer in heat, right? That's the very first thing. So step number one is look at your launch as a break-even funnel, okay? Okay.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Step number two, understanding that the real profit where you double your sales and you 10X your profitability is the launch within the launch, okay? Think about you just sold somebody information about something. Now, inside of that, you're going to come back and you're going to launch something specific. It could be like the week after, the day after. It might be in the middle of it.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You can plug it in wherever you want. But basically, it's like – in fact, I see a lot of people do this really successfully. They do the launch. It closes down. Then when the launch is over, they do a new member – like a welcome webinar, and they jump on that webinar, and then during that webinar, then they make a second offer.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In fact, this is one of the, I haven't told this publicly before, so this is actually one of the secrets on how we actually grew ClickFunnels initially. So you guys have heard me tell the stories how I was doing you know, three, four, five podcasts a week, or sorry, not podcasts, webinars a week, sometimes two or three a day.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They'd all make a bunch of sales. You pay them half the commissions. You keep the other half. But then what happened is then more launches start happening, right? This guy named Jeff Walker, you guys probably heard of him. He started talking about product launches. And then Frank Kern launched this thing called Mass Control, which is basically about how to do product launches.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
The way that I was able to do that consistently is I went and I saw, I found all the people who were launching products, right? So they do a big product launch, right? That was their break-even funnel. And then I'd message them, I'd say, this is the deal. I have a way to double your sales and 10X your profits by doing one thing on the back of your webinar. I'm like, what's that, Mike?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You're gonna do a new member welcome webinar, okay? And they said, how's it working? I'm like, you're gonna jump on. Everyone who buys your product, you're gonna welcome them on. You're gonna say, hey, thanks so much for buying. We're excited for you. Our team's working to get everything implemented for you. But right now, the next step, now that you got a product, is you need a funnel.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And this is, I brought my friend Russell, number one funnel building expert in the world to come tell you about this. Russell, you know, tell them about funnels. And I'd jump in, I would do my 90-minute webinar presentation about funnels, and I would sell them ClickFunnels, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It's the key to actually double your sales, but not only are you doubling your sales, you're actually 10X your profits by mastering this one thing. It's very simple. It's very powerful. It's very easy when you understand it, and that thing is called momentum, okay? This is where most marketers make a mistake.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So I was finding people who were buyers, they had just bought from a launch, they were at the peak of excitement, and then we would do a new member webinar right afterwards, which was basically welcoming them to the program and then introducing them to me and I would do the thing, right? So that's the other place you can do the launch within your launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So if you was looking at, okay, during my launch, my initial kickoff, I'm selling information. What do I have that's next here, the value ladder, right? Moving up from information to implementation, right? Do you have it done with you, done for you, a coaching program, something like that? That's usually the next tier.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So you're looking at what that thing is and then where does it make sense to kind of weave that in, right? Do you weave it in middle of the campaign, just to the buyers? Do you wait till the campaign closes and do it? The new member webinar after some people do it a week later, like it doesn't matter where, but it's just somewhere within there is you're doing the launch within the launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And that's where you will double your sales and 10 extra profits. Do not miss the step. Everyone misses the step. Okay. This is one of the big secrets I don't ever talk about. No one talks about this. Okay. You only know if you're in, if you've been doing this for as long as I have, right? Cause most people stop doing this. Um,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
when Facebook ads were cheap and they forgot about where the profit in the business actually comes from, okay? So that's step number two. So step number one, look at your launch as a break-even funnel. Step number two, again, remembering that the revenue comes to launch within the launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You're trying to figure out what is the launch you're gonna be doing that's the next tier in your value ladder, the next thing that they need. They have the information looking for the implementation. What is that version of the thing you can sell to them on page number two, or on this step number two, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then step number three is the last thing in momentum I try to do, right, is rolling them into continuity. So we have a lot of offers. We'll sell a high-ticket thing, right? We sell something for $10,000, okay? And after the campaign closes, then we roll them into a continuity program. Sometimes I continuity programs something like ClickFunnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And everyone's talking about product launches. And it was the thing. So everyone's doing product launches. What happened was it got harder and harder to get affiliates to actually promote your product because everyone's competing against each other, right? So then it's like, okay, well... we're going to have to create prizes. And so all of a sudden you start creating these prizes.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But sometimes it's not, sometimes it's like, Hey, this is $10,000 over here. Um, let's sell it for $500 a month now. And so anyone who didn't buy it, $10,000 rollbacks. Okay. This is $5,000 a month. Um, in perpetuity, like forever, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So it's not something that is the, so it's not a payment plan, but it's something where they're paying, they're paying a monthly fee to be able to access the same thing that someone would have bought lifetime access to, right? For $10,000. So you're rolling them in continuity. So you're taking this. Yeah. They always think about the world as a funnel, right? If it's huge funnel, you have,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
you know, whatever, 8 billion people in the world, then you got like 3 billion who are on Facebook, and then you've got from that, you know, 100 million who see your ads, and you get 10,000 who click on your ads, you get, you know, 5,000 who opt in, then you get, you know, 1,000 that get into your funnel, and you get 500 that buy from you, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So you should have the rest of this whole funnel, right? Everybody else. So it's like I'm gonna go now up a tier, so I have 100 people that bought, I'm gonna go up a tier, I got 500 people 500 people here and 1,000 people here. If those people didn't buy, I don't wanna lose this momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They came, they watched the webinar, they watched the challenge, they got into the momentum of the thing, right? And so you have that in there. Now it's like, how do I take that momentum and how do we take it and then plug it into the next thing, right? So hey, they couldn't afford this, but maybe they can afford this, okay? And that's how we start looking at these transitions.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so it's just understanding momentum, right? Understanding that if you look at funnels, there's a whole flow of people coming through, but only a certain amount makes it to the bottom of the funnel. Boom. So now after that money's come through, right? Then I go up a tier in the funnel and I look at those people. Okay, what can I offer them?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If they wouldn't be willing to buy this, what could they buy here? Is it a payment plan? Okay, is it rolling to a continuity version of the offer? Is it a completely different offer? Is it a course? Is it, you know, and I start going back up the value or back up the funnel and trying to find ways to monetize the people who didn't fall out the bottom. And this is the key, guys.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
This is the big secret. Does that make sense? Okay, so again, step number one, look at your launch as a break-even funnel. Step two, launch within your launch, figuring out where those buyers in heat are and then plugging them into the next tier of the value ladder.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And at first the prizes were really simple. Like, Oh, you're going to get, you know, we didn't have iPods back then, but you know, whatever the prizes were. And then prizes got more expensive. And eventually I remember one time I won a massage chair and later I won a role. I didn't win a Rolex twice. I lost twice. I took second place trying to fight for Rolex.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Step number three, start rolling people into continuity, into downsell offers, into other offers who didn't fall at the bottom of the funnel. Move up the funnel and roll them into the next program that may make more sense for them. And when that's done, when that momentum's done, then roll to the next thing. Again, if you look at our funnel, I just look at the last 60 days.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We did a big selling online challenge. We go to sellingonline.com and people register for that and they go through a three-day event with me. And in that event, we're like, hey, if you like this virtual event, you should be coming to Funnel Hacking Live. We push people that momentum into Funnel Hacking Live. Boom, Funnel Hacking Live happened. Now we're momentuming into the next thing.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It's just always about momentum. Success in this business is so much about that. You don't want to lose momentum. You have it happening. You just keep dumping into that and adding fuel to that fire because momentum is such a powerful thing. And when you lose it, it's hard to get back. So keep yourself in momentum. Keep your customers in momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Keep those buyers in heat as long as humanly possible because this can help make things so much easier. All right, now do you have a funnel but it's not converting? The problem 99.9% of the time is your funnel is good, but you suck at selling.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking a link in the description or go to sellingonline.com slash podcast. Okay, you guys, so that is the game plan. I hope that was helpful for you guys and understanding how to capitalize on momentum, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Understanding that you can 2X your sales and 10X your profits by understanding this one thing is how to master momentum. Rolling one launch to the next to the next and serving your customers at a higher level. I hope you guys enjoy this. Thanks so much for listening, and I'll see you guys on the next video or on the next podcast episode.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then after that, my staff actually bought me a Rolex, which was really cool. After that, then they started getting cars. People started giving away cars. Then the prices could get bigger and bigger and bigger, which takes the margin and chops it and chops it and chops it and chops it. For a long time, we would do these launches. We'd do a million-dollar launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Then half the money would go out to affiliates. Then two-thirds of that would go out to prizes to affiliates. You end up with a million-dollar launch. You walk home with $100,000. It was just this frustrating thing. Man, I have the liability and the risk of a million dollars in sales. but only $100,000 of profit that would come from me.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so we were always back then trying to think like, how do we maximize this, right? And this is where the whole school and train, like the school of thought of funnels actually came from, right? And it comes back to Dan Kennedy 101. Dan Kennedy always says, whoever can spend the most money to acquire customer wins, right? So what does that mean?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It means as well as advertising costs go up, you got to figure out other ways to monetize those audiences. So for us, that's where funnels came from, right? Upsells and downsells and cross-sells and all these things we started doing to increase sales how much money we were making for every single customer to come in.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so somewhere along the line, I don't remember who kind of figured it out, but this became the big secret, okay? It was called the launch within the launch, okay? So what happened is you do this big public launch to everybody, right? So you do this big launch, everybody would promote it, And again, you pay out 50% commission to affiliates.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
You pay out next, you know, of the 50% left, you pay out, you know, 75% to prizes. You get your 25%, you know, and then you have your emergency fees and refunds. So like you make almost no money from that. So then afterwards, you immediately launch something right afterwards. And that's where the profit came from. Okay. In fact, you do this launch like inside the launch. So good example.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
One of the first times I did it, I had this course called micro continuity. Um, still in things I'm most proud of. It was like my first course like took off. Uh, it did, it did really well, but we launched initially and, um,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They spend all this time, this energy coming up with an idea and a product and putting the product together and launching it and they get some sales coming in. But typically what happens is during the actual launch part of your campaign, this is where you're buying ads and you're driving traffic and like it's the most expensive part, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We did launch, we put, I recorded the whole course in these little MP3 players, so the free plus shipping MP3 player offer, and then you could buy the course as an upsell and things like that, so it was kind of this really cool thing.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so we did this big launch, and back then we were paying affiliates 100% of the front end, and you know, 60, 70% of the back end, plus prizes, like, we made no money, but we did this launch, and it was converting, so we got a lot of affiliates, we got 20, 30 people to promote it, and so launched it doing a couple million dollars, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Like, it was really good, but again, all that money went away, and so, if you look at what the actual thing we were launching was this training and this education on how to do what's called a microcontinuity program.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
But then towards the end of the launch, before it wrapped up, we did a special like, hey, how many of you guys would like, you're learning about microcontinuity, how do you guys like if I just pre-built a site for you? Like come on this webinar, I'm gonna tell you about it.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So they come on this webinar, and in there, I would do this webinar where I'd pre-built a microcontinuity site for them, and I sold them rights to it at, I can't remember, four or 500 bucks, something like that. And from there, we made like an extra million dollars, right? all the bottom line, all profit, all to me.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I didn't pay ads, affiliates, anything, it was just pure profit that came to me, right? So you think about this, like I went and, let's say it was a million dollar launch, a million dollar launch, I sold a million dollars of this secondary product happened inside the launch, right? And let's say the first one is a million dollars and I netted 100 grand, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Here I doubled my sales, because I went and I made two million dollars now, so I doubled my sales, but I 10x my profit, right? Because I only had $100,000 profit here, and then I made a million profit over here, so I more, I guess it's technically like 11x, right? But I more than 10x my actual profit. Okay. And that became the big secret.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So we started doing these launches within a launch, a launch within a launch. Okay. And then for me, it started becoming a launch within a launch within a launch. Like we were always rolling these things forward. Right. And the key was momentum. Okay. This is where a lot of people miss. Like if you look at when somebody comes into your world, they want to buy from you.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Have you guys ever heard of this analogy? It's called being a porcupine in heat. So, again, I don't know a lot about porcupines, but apparently when a porcupine is ready to mate – I've heard – again, I don't know. I should probably Google this ahead of time. But apparently porcupines, they only mate like one day a year or something like that.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And so during that little window, when it's time for them to mate, they're going to go crazy and mate with like 20 different people, right? They're a porcupine in heat. We saw that. My kids and I, we had a chance to go to – We had a chance to go to Africa last year. And we get all the way to Africa. We go on safari. We drive out. And right when we drive out, I got my kids.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So all of a sudden done, you do the entire launch and then you're left with hardly any money because you spent all the money by giving it to Zuckerberg or to Google or, you know, whatever. And so I want to walk you through something we learned way back in the day. So when I got started, man, 25 years ago now. This is before we had Facebook or Instagram. In fact, it was before MySpace.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I got little Nora with me and all my other kids. We pull up this lion. And there's the male lion and the female lion. All of a sudden, within 30 seconds of pulling up, the big male lion mounts up on the female lion, does the thing for eight seconds, bites her neck, roars, and rolls off. And we're like... what just happened? My kids were like, what just happened? Right. I don't know.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And they're like, Oh, it's mating season that they, they made one week a year. And during that time, they'll make like 40, 50 times during the day or something crazy like that. And we just happened to pull up on the line where it's happening. And then for the next three days of our spar, we saw it hundreds of times.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
My kids are just like, that's how they learned about the birds and the bees in Africa. Right. Um, But it's the same concept, okay? A porcupine in heat, a lion in heat, whatever you want to call it, there's a window where they're excited, okay? So you think about this for your customers when they come in, there's a window they're excited, okay? And they're in heat right now.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Like they want all the information about this topic and then eventually it's going to wear off. I remember a good example I used to share to kind of explain this porcupine heat concept, okay? Uh, this is man over a decade ago, 15, 16 years ago. Um, I took my team bowling and I love bowling. Bowling is my third favorite sport, wrestling, jujitsu, bowling.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Like that's, there's a hierarchy of sports for me, right? So take my team bowling. We're bowling and I'm a pretty good bowler. Um, I can hold my own and uh, we're bowling and I beat almost everyone on my team except for one guy. Still remember his name, Mike Leverage. He beats me.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
at bowling and he would not only beat me he had to mock me the whole time he's just like and i remember getting back home that i was in so much pain right i was a porcupine he like i wanted to like i wanted to win so tonight i got online and i bought everything bowling like i could find about bowling dvds books a glove i bought new balls i bought like i bought everything i was a porcupine that little window of time everything that would help me become better bowler i bought them all like all the things right and i spent i don't know how many thousand a couple thousand bucks to
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
to make me a better bowler, right? Because I was a porcupine in heat. But then fast forward, a week later, when all this stuff started showing up to me, I was like, oh. And I was out of that pain. Like, I wasn't angry at losing anymore, but I still had all this stuff I had now acquired, all these new bowling balls and bowling things, right? And I had it all now. And... But I'd cooled off, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And I don't think I've ever bought a bowling thing since then. But during that window, like when there was enough pain, I became a porcupine. I became a bowler in heat, right? I wanted to buy everything so I could get better. And that's what's typically happening to your customers, right? If they see your ad and they click on it, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Or they hear someone talking about something, like either they're in pain or they're moving towards pleasure or something and they come towards your offer, right? They buy the offer, right? Like that's why funnels works so good because again, the person's hot right now. Like they're going to buy that. They're gonna buy it up. So I'm going to buy down.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So, but now like they're, they're trying to get everything. And what we think is happening is they're buying our stuff and then they're just sitting back and like, they're consuming our content, right? Like I bought Russell's book. If I'm going to just read his book, like I got everything I want. The reality is those, like if they're a porcupine, they want to learn funnels.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They're going to read.com secrets book. And then they're going to go and find out who else wrote a book on doc on funnels. They're going to buy the funnels and funnel software. Like within, within seven days, They're going to be buying everything related to this topic, and then they're going to be out of heat and kind of fades away, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So it's like in that window, the launch within the launch, while they're the most peak excitement is when you need to make them the second offer, right? Hey, funnel hackers, let me paint you a picture. You're running a business. Your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
We were using Friendster back then. This is like the beginning of the internet marketing world, right? And we were trying to figure things out and we found it was hard to buy ads. You couldn't buy ads to just people's, you know, I mean, you could buy Google ads were kind of a thing at the time, but it wasn't like today where most people just buy Facebook ads, right? Buy YouTube, Instagram ads.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Remember, when it comes to hiring, Indeed is all that you need. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. And so that's kind of how these things start working.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And for me, I always think about, if you read Dotcom Seekers book, I talk about the concept of the value ladder, right? You're moving somebody up the value ladder. As you move, like... To explain this point, if someone comes into your world initially, they're going to come and they're going to test you. They're going to buy a book or a course or something from you.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If they receive value, they're naturally going to want more. Then they will send up looking for more value. Same thing in a relationship. When you run your very first date with your spouse or your girlfriend or boyfriend, whoever it is, your significant other, you run your very first date. Maybe on a date you had a good time. You're like, I got value from this person. I liked him.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I want to go on another date. right? You go on another date and then you experience that one. If you have a good time, they're like, I want to give this person a kiss. You give him a kiss, right? And you keep getting more and more, like you keep moving up that person's value ladder till eventually it's like you get married and you have kids.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then, you know, and that's kind of the goal of progression. And same thing is true with your customers, right? So for me, it's like, I like doing a launch that's tied to the info side of the business, right? The lower end of the value ladder. Cause they get that stuff, they get a good result. And I start moving them up. Like
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
It was a different time. And so, the way we drove traffic back then primarily was through partnerships. We got to know other people who also had email lists and we do joint ventures where I promote them, they promote us and vice versa. That's kind of how this whole world and this whole industry was built. In fact, it's crazy.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
what's a done for you program or done with you or a licensing deal or something where it's like they're taking the information but now I'm selling them something that's more tangible, the application of the thing as opposed to the information about things. Does that make sense? It's not something I'm trying to look for. I'm doing this launch inside of launch, okay?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Um, so that's kind of how we started making money back in the day. Right. And then also an ad started coming in for the first five or six years. Ads were cheap. It was amazing. Zuckerberg was not selfish and greedy. He just liked to let us all win. We all made a bunch of money. And then over time they got more expensive and got harder. And most people forgot about the launch of the launch.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
They just did the launch and then they kept whatever it was like, Oh, Zuckerberg squeeze out my profits. I don't make much money. It's like, you guys, it's cause you forgot the lesson. The lesson is, right? You can 2X your sales and 10X your profits by mastering momentum.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Taking this momentum, the buyers and heat, and offering them the next thing in the value ladder, next thing, and doing this over a very compressed period of time, okay? A couple examples of this, right? So, um, I knew I wanted to launch a course. This is my five or six years ago. Now I want to launch a course called one funnel way. You guys probably heard me talk about it before.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Uh, I think we had almost 200,000 people that took that course while it was, um, at its peak at a hundred bucks, a hundred bucks a piece. Right. And so instead of just like, here's the course, launch it. I was like, okay, I want to build up momentum and roll people into the course. Okay. So very first thing we did is, um, We did a summit. It was called 30 Days. It was at 30days.com.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And at 30days.com, it was this free summit. You're going to register for the free summit, right, where you're going to hear all these people talk about their 30-day plans, what they would do. But then after the register, on the next page, it's like, hey, thank you so much for registering for the summit. I want to invite you to the One Funnel Away Challenge, right? So I did this big –
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
I did this big summit to get people's attention, excitement, get everyone promoting the summit, and it got people in there, right? And then the upsell was One Funnel Away, but then after the summit was finished, then everything we pushed now was rolling into the next offer, which was One Funnel Away, this $100 thing, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And then we ended up getting five or six thousand people that very first month coming into it, right, on the backside of this event. Okay, and so that was the very first thing. And then, if you look at the momentum there, people went through one of my challenge, and inside the challenge, I pushed people into the Funnel Hacks webinars, pushed them into ClickFunnels, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
So I'm taking this momentum from this free summit directly into this $100 challenge, directly into this $1,000 course, right? And so it's like the momentum leads. And so I spent a lot of money getting people into the summit. We paid affiliates a lot to get people in the summit, but then they joined, you know,
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
If you look, if you go back in time, you know, 20 some odd years ago when we first started playing this game, it started like, um, developing and figuring it out. Um, it was interesting like how most people thought that what we were doing was a scam. Like this whole thing's a scam, the whole business, the whole industry.
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
And we pay, we have sticky cookies, we pay people, affiliates throughout the funnel, but typically it's like 100% on the front end, 50% on the first tier, and then maybe 30% on the next tier. So we tier down the commissions as we tier up the price points, and that's where we start pulling out the margin. When we did the second One Funnel Away 2.0, I didn't just launch OFA 2.0, right?
The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Instead, what I did is I was like, I need a pre-challenge to get people excited to go into the paid challenge. We did a free challenge called Five Day Lead Challenge, right? It was a five-day challenge. It was free. This is the middle of the lockdowns. We do this big challenge. We promote it like crazy. Everybody comes in.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everyone?
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
We got a couple thousand active members who subscribe to it and every single month they get this newsletter in the mail. It's literally like getting a seminar from Dan Kennedy every single month. It's cool because it's not digital. It's cool because it's, it's like you get it and you can unplug from the computer, your phone, everything to sit down and actually read.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Uh, I know a lot of us forgot how to read, but it's really powerful. So, uh, readers are leaders and the best stuff to read is Dan Kennedy's monthly newsletter. In fact, I literally just got mine today in the mail this month. And so I will be unplugging today, sitting in a chair next to my, who am I kidding? I don't turn my fireplace on. It's not cold enough for that, but
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
If I had a fireplace and it was cold, I'd be doing that. But I literally will sit down today with a chair and I will read the entire thing. And every single month is just something different. So if you're not a subscriber yet, go to NoBSLetter.com. Go subscribe. You get a free trial and a whole bunch of free Dan Kennedy goodies and bonuses from him and from me just for trying it out.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So go to NoBSLetter.com if you want to go deep with Dan Kennedy. But other than that, we're going to jump into day number – or part number three of my day with Dan. And I hope you guys enjoy this episode.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
when it comes to hiring indeed is all that you need they make it fast simple and super effective stop struggling to get your job seen on those other job sites that bury your listing with indeed sponsored jobs your post jumps straight to the top of the page so the right candidates see it first it's just like pulling your job out on a billboard for the exact person you need to hire and it works
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
With digital marketing nowadays, would you do similar? People are talking about these running ads showing the stuff.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
This is Russell. Welcome back to the show. Excited to be hanging out with you guys and Dan Kennedy today. We are moving on to part three of my day with Dan interview from Funnel Hacking Live 10. And hopefully you enjoyed number one. Number two, if you missed them, I'd go back and do it.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
It's all part of a two-hour series we did all about becoming the radical in your market and your industry and changing everything and getting people to follow you. And, uh, it's, I don't know, Dan Kennedy's the best. I love it. So, um, if you are not our Dan Kennedy, uh, student or fan yet, uh, hopefully these interviews are helping you. Um, and I'm excited for this one. Okay.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Do you remember, side tangent, I don't know if you remember Big Mike that was in, he was in my Mastermind with Bill back in the day. He sold hydroponics stuff.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And he got kicked out of the trade show. They wouldn't let him come. So the night before the trade show, he threw the biggest industry party outside and everybody came and then he gave everybody these t-shirts of... this big bowl drinking his product and then peeing out the competitor's product.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And he gave them all t-shirts and he said, we're going to have runners around handing out $1,000 bills to people who are wearing this during the event. So the next three days, every attendee of the event had that t-shirt running around and just took over the entire industry and they all hated him. But he ended up just taking the whole thing.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So this is part three of my interview. Uh, during this, uh, session, we talk about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. And if you've ever wondered why some brands skyrocket while a lot of others get stuck, this episode is going to reveal the hidden playbook behind disruptive marketing. Um, and that's what we're gonna be talking about.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
And you know, a lot of people like, well, is this stuff Dan's talking about actually real? Um, just so you know, Dan was my number one coach and mentor. Uh, I was in his mastermind groups for six years, him and Bill Glazer before we launched ClickFunnels. Uh, as I listened to ClickFunnels, I listened literally to Dan Kennedy almost every single day.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
hey it's russell brunson and i have a confession to make when i first started in b2b marketing i thought i needed to be everywhere at once every platform every ad type but guess what that's not where the magic happens the magic happens where the decision makers are and that is linkedin linkedin ads let you target who you want ceos c-suite executives and 130 million professionals ready to take action these aren't random clicks these are people who are already in the mindset to do business with linkedin's advanced targeting you are not just throwing spaghetti at the wall
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Thank you so much for watching. Start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. All right, funnel hackers, let me ask you something.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
How much of your life is online? Think about it. You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Your data, your passwords, your browsing habits, and even your business strategies could be at risk. That's why I use NordVPN. the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
NordVPN is one of the fastest VPNs in the world, so there's no buffering, no lag, just seamless browsing whether I'm working, streaming, or traveling. And here's where it gets even better. NordVPN has over 7,100 servers in 118 countries.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers, don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell. That's nordvpn.com slash r-u-s-s-e-l-l.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Uh, I have every course, every book, every product. And I listened to him over and over and over again because I wanted to always get in the mindset of Dan. So most of the movement we built, uh, It was based on the teachings I learned from my man and Mr. Dan Kennedy.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. I don't know if you ever read the Salesforce book, how they launched Salesforce behind the clouds. That's what Benioff did too.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
He went to the big Oracle conferences and he paid off all the cab drivers and they had the death of software signs everywhere. People were coming in and that's how they leveraged and that's how Salesforce got their launch as well was the grassroots.
The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
So I had a chance a couple years ago to buy his company and get close with him and it's just been like one of the coolest things ever. And one of the coolest things we do as part of Dan's company is we have a monthly print newsletter. I know you may be thinking that's out of date, like we don't do print things anymore. But it's amazing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
This is the Russell Brunson Show. What's up everybody, this is Russell. I am so excited to be hanging out with you guys today. I am actually less than 24 hours, I think I'm like 18 hours away from jumping in a plane and flying to Las Vegas, Nevada for the last ever Funnel Hacking Live. And I've been sitting here all day today, it's a Saturday, working on my slides, getting things done.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
By me being willing to go into the pages and into the work and do the stuff, that's where I believe God started implanting ideas and thoughts into my head that made it actually become something amazing. Had I just tried to go the easy way, the cheap way, and had AI or a ghostwriter or somebody do it, it wouldn't have been the same, okay? So that's the very, very first thing, all right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Okay, now while we're sitting here, you guys, just so you guys know, before I jump into number two, I got this cool new setup in my office. In fact, I'm gonna show you. I'm on a gimbal. I got a couple cameras here. So check this out. The way I do my work, I've got three different monitors here. I just have to have a lot of monitor space to work. And then right here, I have my camera.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I don't know if you can see it or not. It's gonna be kind of weird here because the gimbal is gonna want to see my face. Actually, let me see if I can flip this around. Okay. So I got a teleprompter right here, which is really, really cool. And I can put my notes here.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
If I'm doing a Zoom call, you know, you do a Zoom with someone and you're like, you're looking down, you're trying to look at them because you're looking at their eyeballs. Now I can pull up into this thing right here and then I can talk to the person and have eye to eye contact. Anyway, I'm really excited. And the other cool thing is...
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
the last decade and what we did and why we did it and the reasons and the ups and the downs and the pros and the cons, the things I did that were smart and the moronic things I did thinking I was smart and finding out later I really wasn't.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I have a couple ads that I wrote for our stuff and I can't remember them in the past because I'm looking down in the ad and it didn't work in the video. But guess what? I got a teleprompter now so I'm gonna read two ads just for my own products because I thought it'd be awesome. So the very first one is for a company you may have heard of called ClickFunnels.com.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company in the world.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
ClickFunnels was built for the dreamers and the doers, and you can grab a 14-day free trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now. ClickFunnels, because you're one funnel away from changing the world. How was that? My first ad read for myself. I hope you guys enjoyed it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I know on the podcast I've been doing, we started selling ads over on the podcast. I've been doing reads for other companies. I thought, this is way more fun to read for my own. Okay, number two. So number one, every mass movement of all time led with a book. Sit down, figure out your doctrines for your people. Write a book. It'll change things for you more than anything else you can do.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
In fact, if you look at this, I've been in this business now for 23, 24 years. I've launched so many courses, so many events, so many masterminds, so many things. And it's crazy because the only thing people come up to me later on and say, hey, Russell, you changed my life. Your book changed my life. That's the word. It's always your book changed my life. It's never that event.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It's never that course. It's never the, like the book is the thing. It's the thing that lasts beyond the life of the author. If you want legacy, if you want to live forever through your words, the book is the thing that actually does that, okay? Like that's how important it is. That's why I'm obsessed with it. In fact, I remember,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But there are two core things that had such a huge impact on this, on this business, on creating a movement instead of just selling a product that I want to share with you guys today. Partially the reason why I'm sharing this with you guys is because, I don't know, yes, business is great. Making money is great. But the reality is like, I, and you guys have heard me say this before.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You know, back in the day, I'd do these product launches, see a big spike in sales, and it dropped. Another launch, another launch, and we were doing launches multiple times a year. That's how I made our money. We launched ClickFunnels, started getting recurring revenue.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It was crazy, because it went like this, really small, and it got bigger, bigger, bigger, to the point where every single day, I'd check my Stripe app, and it's half a million dollars is there every morning before I wake up. It's just like, this is insane. Okay, what's happening? And so then we do these launches. I do a launch of a course. It's like, boop, you see this little blip. Bloop.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like, it barely registers on the thing. I'm like, what? What? and I would launch a book, little blip, blip, and what I found is that almost anything I launched didn't actually have any long-term impact. Sales, the impact was so minuscule, it didn't actually matter in the grand scheme of things, and the only thing that lasted beyond the launch was the book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The one thing that lasts beyond the life of the author is the book, right? Think about this. Napoleon Hill, why do we know him? He wrote books that are still around, right? I think about people I know who run huge mega events, right? When they die and those events disappear, So does the legacy. It goes away, right? Like the book is the only thing that outlives the author. So write a book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
All right, that's number one. Number two now. Second thing is if you want to create a movement and be like the leader in your industry, you have got to basically plant a flag in the middle and say, this is the industry event. We are the one, okay? Funnel Hacking Live, 10 years ago. Okay, if you look at, it's crazy. If you look at the timeline of events, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Way back in the day, there were two events. There was an internet marketing event, Arm & Morn's big seminar, and then there's Dan Kennedy's Info Summit and Super Conference, right? And those were the two big things happening in the marketing world, right? Internet version and then the direct selling version. Then eventually Yannick Silver came out with the Underground. That became the second one.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So there were two big internet marketing seminars and then the two direct response. So those are events like you had to be at every single year, right? Fast forward 2008, 2009, economy crashes, events dry up, everyone cancels their events, no events for four or five years. Then they come back, first event happens, TNC, Ryan Dice, Perry Belcher launch TNC, an amazing event.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It used to be you go to TNC and it was just Ryan and Perry teaching. I love both those guys. I think I could listen to Perry tell stories for days. Like he's my favorite storyteller ever. And so we'd go to the event because I want to hear Ryan and Perry, Ryan and Perry. And then as it started getting bigger, the event got bigger.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
They started bringing more speakers and more speakers and Ryan and Perry got less and less and less. And eventually got to the point where they had like 90 speakers. They had all these different breakout rooms. And if you go to the event, you might hear Perry talk once and Ryan talk once and that was it. And that's when I stopped going to TNC.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I remember that as feeling, my feeling as a consumer, I was just like, this is great. But like I came for those guys and they're no longer speaking. There's a whole bunch of people. And I watched over the years, that event got smaller, and ours started getting bigger. So when we launched ours, Funnel Hacking Live, there was TNC, and they were the biggest.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I think at the time, they were getting like 3,000 people in the event. I'm like, how do I compete with that? I'm like, well, we're going to, because I want to create my own version. So I put the flag in, I'm going to create the industry event, and it became Funnel Hacking Live. Okay. We launched it, did the very first one. We had 600 people at it, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Second one, we had 1200 and it kept growing and growing and growing over time. Um, and eventually, uh, what was cool is that the event gave us the ability where our people, not all of our people, right? But it's the bottom of the funnel, right? The bottom of the funnel to people who are the most hardcore, that are the craziest, that are the most fun.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I say it a lot, especially I'm on stage, but I believe business is a calling. I believe that each of you guys have been called by God to serve a group of people, right? It's contribution. Like there's a time in your life you go through growth, right? And you guys know when you go through growth, there's the pain of that, right? There's,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like those are the people that came to the event, right? So all of a sudden you get the energy of who are the people that care the most and they show up and say, oh these are our people. And they're just like me, they're obsessed with the stuff, they're high energy, they're crazy, and that's how we built Funnel Hacking Live.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Our dream people, the bottom of the funnel, came to the event, the best people. And what happened is when they're there, it builds culture, it builds excitement, and those people go out to the rest of the world and they take that energy and they resonate out to the rest of the world. So even though only four or five thousand people were able to come to Funnel Hacking Live at a time,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The energy of that, when it goes back out, just like ripple effects into the industry, right? So it's such a powerful thing. It brings people together, gives them time to network, to hang out. It gives you the ability to speak directly to the people and tell them what you're doing. But the future is like, what's happening, right? Hey, funnel hackers, let me paint you a picture.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You're running a business. Your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts, you only pay for results. And let me tell you how fast this platform is.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
There's positive pain, like I think about when we go into the gym, you lift weights, you're sore, and there's positive stuff like that, right? It's like there's the positiveness of you're building a business and it's hard, and you're tired, stuff like that. There's also a lot of negative things, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Again, that's wealthyconsultant.com slash secrets. Do not miss out. I started thinking back about the Send Out Cards event when I got there. People were on stage and I remember they had the CEO and the head tech guy get up and show the new features. I was like, okay, this is the cool thing. Steve Jobs at their big event. He'd always come out in his black turtleneck and he would show the thing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We needed an event so we could show what we were doing, what we were creating. That's our thing about Send Out Cards. They had people who would come on stage and they would cry, they'd tell their story. I'm like, that's what we need. We have our members come and talk and share their stories. And then they gave away awards. I'm like, we need to have awards. This is how you create a movement.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The problems, the issues, the headaches, the people stabbing you in the back, the stuff that's painful, right? But through that process, you've been growing, right? And so that's the first half of business, the growth side, right? And you went through those problems, those issues, and the reason why you went through them, right, is because you learned something.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so we built an event that wasn't just like every other event. Every other event at the time, there were a couple of inversions. It used to be you'd have multi-speaker, every single speaker would get online, get on, and everyone would have a chance to sell. And they called it pitch fest sometimes, but that was like how events were back in the day, way back in the day.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then after the crash and it happened again, it was different. And I remember with TNC, they came in and they would run the whole event. They might pitch one thing, sometimes they didn't pitch anything. They sold a lot more stuff. um, like sponsors and booths and stuff like that. And for us, I was like, I don't really want to be in the sponsor booth game. I want to be on people in the room.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I want to be able to sell like coaching the next thing. Right. So it gave us the ability to sell our coaching program. Um, it gave us the ability to highlight students and testimonials and find out who our people were. Uh, so we could go find those people and then later go to their homes and film them telling their stories and all sorts of stuff. Right.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Uh, like it just became the thing, like having the industry event. And so for you, if you really want to create a movement, after you've written your book, the next phase, you need to create an event, you need to be planning the flag and this is the thing, this is my event, this is where people in our industry go. Even if you have no right of saying that initially, right? We didn't.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We have TNC, you have three to 5,000 people at these events. We get, first one, 600, right? They were way bigger than us and we kept trying to get bigger and trying to get bigger and eventually we got a spot where we were similar. We were three or 4,000 people there, three or 4,000 people and then COVID hit, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Everything collapses, shrinks down, and then right after COVID, we both launch our events. I didn't realize this when we launched it, but it just happened. Like, theirs was week number one, ours was week number two. I was like, oh, man. And like, now we're competing. Now people gotta pick up. We're going this one or this one, right? And so they do their event.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So I'm home, it's just like this week. I'm here doing slides during the event, and TNC's happening. But we sent a bunch of our team down there to go check it out. And it's crazy. You look in the ballroom, it was set for like 3,000 people. And during the opening keynote, there were about 30, maybe 50 people in there, maybe a hundred people. And my team would send me a video.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So I'm like, this place is empty. And I was like, oh crap, we're in COVID. People are not going to come to events. Like we just saw that. I was so scared. And for us, like we spent so much money. It could have been really, really bad for us if people didn't show up because there's a lot of money that goes into events.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
There's a lot of things that you guarantee the hotel, like a room block, how many rooms you can, it can be a really expensive learning lesson. Anyway, but because the people that came to the bottom of our funnel, they are the crazy ones, the 1% crazy, the funnel hackers, the most insane people, right? One week later, we go to ours, and it was packed. from back to front, wall to wall, it is packed.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And it was crazy. And I remember, I can't remember if it was that Fun Locking Live or the next one. It might have been the next one, but Perry Belcher spoke at it, and then Perry messaged me on Messenger afterwards, and he's like, congratulations, man, your event won. And I was like, oh, I knew we were competing.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You learned now how to serve someone who's just like you, right? I think about business all the time. I talk about how business is contribution, right? You have growth and then you contribute, right? And contribution is now going back to the people who were just like you five years ago before you got started, right? You're taking all the lessons you learned, both the positive, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I didn't know he knew we were competing, but he said that, and I was like, for me, I was just like, we became the industry event. How do we do that? It's like coming back, and it wasn't just like, let's make a convention and boost and speakers. Let's create a movement.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Let's look at how network marketing, let's look at how other ways, and how do we bring those things in to make something that's really, truly special and different? And so that's what we... That's what we do with Funnel Hacking Live. And now we're 10 years into it. This is our 10th. Technically, it's our 11th one because we did a virtual international one six months ago.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So technically, it's our 11th. It's our FHL 10, the last dance. And it's weird because people keep asking, like, why would you stop this? Like, you're the industry event. You're the biggest one. We're like, why would you stop this? And it's weird because, like, we're stopping ours and our TNC got canceled this year. They shut it down. Grant Cardone's got a huge event. This is his last year.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It's kind of weird, like... All of us are kind of ending these things, and I think a couple reasons. Number one is like, if you're going to do an industry event, it's a lot of work. For us, it's a 10-month cycle. So we do the event, we have two months just like, oh, and then it's like, okay, back at it. We'll promote the next one, sell the tickets, get the speakers, line it up.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It's such a, it's a lot, and we've been doing it for a decade. And honestly, I'm tired. Number two is, I'm working on something else. by doing the event we did, when we first launched Funnel Hacking Live, it was very unique, it was very different. People came like, this is not like normal events, this is not like anything else they've ever experienced.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Even the way we captured, the way that we did our videos, everything was different. And that was really special. And then over time, people started modeling us and funnel hacking us and copying us, right? And now it's like 10 years later, most events look like Funnel Hacking Live. People understand, we figured out a formula, they're modeling it. And it's amazing, but this is the reality.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
is I'm not done doing events by any stretch of the imagination. I want to do something different. I want to do something better, but I need some time to reset. With Funnel Like Life, it's hard because we have a framework and things that people expect, right? So it's like, every year it's like that, a little bigger, a little bigger, a little bigger, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And for me to do what I want to do in the near future, to create the new industry event, it has to be different and I had to reset. I couldn't just be FHL11 now because it's a little different. Like, It needed to be a huge reset. I needed space and time to rethink through it and how to make something amazing. So that's the reason why we're stopping Funnel Hacking Live.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But it's still part of the thing, right? Part of the movement. Writing a book, creating an event, and that is how you build a movement. That's how we built ClickFunnels. We get spot now where we're a software company. We literally take on zero dollars in funding. We're the last of our competitors to not take on money. All the rest sold out, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
The pain that you got going to the gym, like the positive pain, but also the negative pain and the trials and like the issues you went through. And then you learn through all that process You came out the other side unscathed. Maybe you're scathed a little bit, but you came out the other side as a better person, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We're the last ones who are sticking to the bootstrap story and it's been amazing, right? We've passed a billion dollars in sales. Three comma, three comma club award, let's go. By the way, we did design it. I'm gonna show you guys that at Funnel Hacking Live. So all you guys that make that a goal to go up to three comma club award. But we did it because of these things, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Obviously, funnels are key, but we did it with a front-end book, with a virtual, not virtual, with a live event. Those are the two core things to actually create a movement. So that's what I want to share with you guys today. I hope that it helps get the wheels in your head spinning, right? Every mass movement was built initially with the book. All of them, throughout time, throughout history.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then if you want to create this movement, you gotta become, put your flag in the ground, I'm gonna become the industry event. This is where people come to gather, this is the spot. When you do those two things, that's how you start finding your people and bringing them together. They've got the doctrine of the movement you are creating. They've got the people together.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Again, give them a name, Funnel Hackers, whatever you want to call your people. Call your people and then give them identity, have them come together, and then you can serve them. It's a fun, powerful, exciting thing. I hope you guys enjoyed the episode. I hope you learned a lot. Can I read one more ad because I'm here? This will be a fun one for me as well.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
This is for our Selling Aligned event, which is insane. We do this once a month, and it's one of the best things I've ever done. It is a virtual event, so you can do it from the comfort of your home, but here you go. Here is the ad read. Here we go. Do you have a funnel but it's not converting? The problem is 99% of the time it's, oh, let me fix this ad. Editors don't edit this.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I thought I want to jump in and do one more podcast episode before I head out to kind of share two things that I've been thinking a lot about that I think will have a big impact on you. And both of them have to do with what are the things you have to do where you have to create what you have to have if you want to build a movement. Okay.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We'll keep it in so they can see me messing up, okay? Do you have a funnel but it's not converting? The problem 99.9% of the time is your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description or going to sellingonline.com slash podcast.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Look at me reading ads. I feel like a professional podcast host. After 1,200 episodes or whatever, I'm finally becoming a legit host. It's funny. A lot of guys on my team have been listening to podcasts like, I don't like having to hear any other ads. I'm like, I know. It's okay. But these are cool companies with cool products, and they're willing to host to promote, to dump ad money into this.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
It was cool for us. We take all the ad money, and we use it to drive more people back to the podcast so we continue to grow. So if you want to help me in the process, what I would love to do is tell people about new podcasts, either on the YouTube channel or on the podcast or both. Share it with other people.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You grew and now your business is about contribution, going back and helping those people. And those are the people I'm most passionate about serving is the people, the entrepreneurs who are doing that, right? Who are in that phase of the business right now. And so, um,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's how you can help serve me selfishly back for any of the stuff I'm giving to you guys. And that way, more people start listening to the podcast. Again, all the money makers and sponsors goes 100% back into just promoting the podcast, getting more people on here so I can keep serving you guys. Because... For me, in my life right now, everything's about impact.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so for me, it's like, if I'm gonna spend an hour a day doing a podcast like this, what's the return on investment? What does it look like? And for me, it's like, how many listeners? And so as that number's growing and growing and growing, I'm like, okay, I'm gonna put more time, more effort, more energy into it. The podcast is huge right now. It's growing very quickly, which is awesome.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
YouTube channel's kind of more new. I've been doing YouTube stuff for a long time. I've tried a lot of formats, and I was like, I... I'm really enjoying this. So if you're listening, watching on YouTube, I know it's a different format.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I was doing in the past and it's a little different from YouTube, but my goal is keep this going for a while and see if I can get you guys all on YouTube converges, like enjoying it and sharing it. Because if I can do that, then it's, it's, it's pretty cool. So that's it guys. I appreciate you. Thank you for hanging out with me for this episode.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
If you liked it again, let me know in the comments, share with a friend. I appreciate you guys. And for those of you guys who will be at Funnel Hacking Live, what time this is live? FHL will probably be done. But I'm excited to hang out with you guys and serve you guys one last time for the biggest event in the world. And just know that I'm there.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And again, it's the last of the Funnel Hacking Lives, but it's not the end of an era. It's the beginning of something amazing that will be coming very, very soon. I appreciate y'all. Thank you guys so much for listening and we'll talk to y'all soon. Bye.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's really what I want to talk about during this podcast is not like, here's how to start a business, but if you actually want to build a movement of people where you're going to find these people that God's called you to help, you're going to gather those people together. Again, these people are people who are just like you five years ago.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
You're going to gather them together, and you're going to change their life. How do we actually do that? There's a lot of ways to do it. There's a lot of things, but there are two core ones that I've been thinking about a lot today that I want to share with you. I'm just going to jump right into them. The very first one. And this is interesting.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I remember, um, uh, I have my category Kings group, which is $150,000 a year. And, and, um, we had some guys coming in and, and, uh, they were asking specifically about like, should we, should I write a book? Should we not write a book? And I remember I shared something just kind of as a, as an afterthought and I wasn't thinking about it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then like a month later I saw it on the podcast, their Instagram channel, like that it was like one of those big, like mic drop moments for him. And I was like, Oh, it kind of is. And so they asked me, should we, should we write a book? What I told him, I said, if you think about it, every great mass movement throughout time and history always started with a book. Okay, think about this.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I think about at least the major religions that I know about, right? I think about Christianity. It led with the book, the Bible, boom, right? Think about, again, I'm Mormon, so the Mormon faith, right? It started with a book, the Book of Mormon. You think about Christian, Islam, like every major mass movement started with a book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
When I launched the ClickFunnels business, we had ClickFunnels, we had the software, and luckily at the same time I was writing a book with my thoughts and my ideas about how to build funnels, and boom, on the backside of launching ClickFunnels, out came Dotcom Secrets. This was the book that started the movement. I remember we launched ClickFunnels, I think it was September we launched.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We did an initial launch during the summertime. We let a group of people in and we closed it down. And then in September, we did the official launch. People started coming in. It was crazy. People came in and they used the software. It didn't stick. We couldn't get people to stick. We couldn't get people to sign up. It was tough, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And this is the time where I'm thinking about creating a movement versus just selling software. In fact, I had this really cool experience. Some of you guys know David Fry. He's one of my friends and mentors. And David was in a network marketing company with me at the time. There's a company called Send Out Cards. Some of you guys may remember Send Out Cards.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
If you've read my book, expert secrets, I talk a lot about, uh, building a movement, you know, not just having, um, a product based business, but having a client based business, a customer based business where you are gathering your customers together, you're helping them, you are serving them and you're creating an actual movement.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But I was in this company and I'd never, I'd promoted it, but I'd never actually, like I'd never actually been to an event. And Dave was like, you have to come to an event. You have to see what this is like. And so I come to this event. It's in Salt Lake City and it's a three or four day event. I'm sitting there and, you know, I'm there, I'm used to going to marketing events.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I'm there with a pad of paper, you know, a Dan Kennedy event. So I'm there with a pad of paper, ready to take notes. I'm sitting there the first day and like, first people get up on stage, they're telling their story and then they're crying. And then next people get on stage, they're telling their story, they're crying.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then someone gets up and they get an award and then someone else gets an award. And I'm like, what? What is happening? I'm so confused. Day number one, no notes. Day two, day three, and by day three or day four, I remember Dave leaned over and was like, do you see what's happening? I was like, no, I have no idea what's happening right now.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And he goes, they didn't create a software company, they created a movement. And it was like, ah, boom. So for me, right, fast forward a year later, I've got this new software company called ClickFunnels, and I'm trying to figure out how to sell it as a SaaS company. I'm looking at what are all the big SaaS's doing, I'm trying to model them, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So we're funnel hacking these SaaS companies and we're struggling, nothing's working, nothing's converting, it's too expensive to acquire leads, like everything was just not working. And then all of a sudden that light bulb hit my head from David Frye, like,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like, they don't have a software company, which it was, send out cards to software company, log in and you type a thing, you click send, it sends a card to somebody, software, right? It's like, they don't have a software company, they built a movement. And I started thinking, oh, that's the difference. How do I build a movement, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And luckily, at the time, I'd been writing this book for a decade. This was like, for me, the decade prior to ClickFunnels, I was learning these principles, I was doing them, I was having so much fun building funnels and trying these things out and I was going to these events and teaching and talking about it and sharing what was happening.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so I remember I started like, I always wanted to write a book. In fact, I remember it was, man, it was almost 10 years, it was like 10 years before I ever wrote Dot Com Secrets. I was in an event and it was an Arm & Mourns event and I remember they kept talking about writing your own book, writing your own book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And then I remember David Hancock, who owns Morgan James Publishing, he was there and he was like, Russell, you should write a book. I was like, I should write a book. So I paid him to help me to write a book way back then. And then I remember, see, I met Brendan Burchard the very first time. Brendan was kind of new in the industry, just like I was.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
When we launched click funnels a decade ago now, um, that was the goal, right? Uh, the software is called click funnels. The people were called funnel hackers and the movement, right, is what we created to take all these funnel hackers and help them to grow their businesses, to change their lives. Um, And that was kind of the initial vision, the initial goal, what we were doing here inside.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And he had just written this book called Life's Golden Ticket. And on the front of the book, there's like this really cool, what's it called, like a circus tent on it. And he told me, he's like, yeah, I sold the book. And people started reading it. And then I do these events and they're in circus tents. He's explaining the whole thing. I'm like, this is so cool. I gotta have a book.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so that was my thought. So for 10 years, I thought about a book, kept thinking about it, kept changing the title and changing it back and forth. But it took me a decade to finally sit down and like, okay, I'm gonna write this book. So I sat down and finally started writing it. I took a decade of my life, all these things I've been learning and studying and practicing and trying, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
All the funnels and the front end and the back end and copywriting, like just everything. And I put it into this book, right? And this was not like a facile thing. This was a labor of love. Like I spent, man, two years or so researching, writing, putting it together, rewriting it, all the stuff to make the Dotcom Seekers book become a thing, right? And so again, ClickFunnels launches in September.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I think the Dotcom Seekers book launch was in February or March, really like within the first four or five months. Boom, we launched this book and this book, created the movement. People got it, right? And it's the doctrine or the dogma or whatever you want to call it, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So we got the book, they read it and they're like, oh my gosh, now I understand what Russell's trying to tell me because I read it inside of a book, right? The book gives them, again, the initial, if you think about this from a religious movement, it's the doctrine, right? Here's the doctrine of like the belief system that you and your following, your movement has, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Something they can read, they can talk about, they can like get behind. which is another reason why it's very important to write a good book and not a crappy book. So I'll leave that for, I'll go on a rant there here in a few seconds. But this book became that. So we launched it out in the world. People started reading it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
We sold over 100,000 copies and it became like the foundation for this movement. People to read it, understand it. And now they understood what we did, what we thought about, what we were teaching. And all of a sudden like that was the first foundation point, right? And so the first of the two things I want to share with you, number one is
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like if you want to create a movement, you've got to write a book, right? The book is like, again, the doctrine or the dogma or the principles or whatever you want to call it for your people, for your movement, for your following, for the people you are bringing into the world to be able to help them, right? And they have something to look back to is like, this is what the truth is.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
This is what the foundational core principles are, okay? Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for having me. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so as I was thinking about this with, again, this is the last ever Funnel Hacking Live. We're about to do our last big event. We have more tickets sold for this one than any Funnel Hacking Live in the past. It's going to be insane. It's also the last one, which I'm not sure if I'm going to emotionally be able to handle that. It's going to be kind of crazy, but that's what's happening.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there. Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
With NordVPN, you get bank-level encryption that protects your data from prying eyes. It works anywhere, in hotels, coffee shops, airports, even in co-working spaces. And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight. With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets. Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Now, I'm going to go into the rant about writing a good book. I want you to understand, like, why I'm not a big fan of, like, hey, how to write a book in a weekend, or have AI write your book, or whatever, like... Um, in fact, I'm mildly obsessed with books. You probably noticed this. Um, just my background, if you watch the videos, there's dozens, dozen or so books.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But in the last three years, I bought over 18,000 books, most of them first editions, rare books. Like I'm obsessed with books because I know what it takes to write a really, really good book. Right. You can never, I don't know, maybe someday AI will get smarter than all of us.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But for me to write dot-com secrets, expert secrets, or traffic secrets, the writing of the book was the most painful thing I had ever gone through. It gets so painful to write a book. But by going through the process of writing and thinking and putting things together, all these insane, the process of writing the book is where all these insights, these ideas come.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so we are literally flying out to go to do that. So I was thinking, well, I was... For preparing, this event, I actually have 11 presentations I'm doing. So I'm working on presentations, and my last one is like, what's next? What's happening? Because everyone keeps asking, why would you cancel this event? You have the most successful event in the industry. Why would you just turn it off?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
They all start, I don't know how to explain it other than When they first start writing a book, there's always these siloed ideas. And you start writing a book, you have to put them together. And when you do that, you start seeing these connections and these interactions that never were there before.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
That's why when people are like, oh, I'm going to have AI write my book, or I'm going to speak on stage, and then someone will transcribe and turn it into a book or whatever, it's like you're missing it, or even a ghostwriter. Because the magic of my books came from me at 2 in the morning, wrestling between two or three different concepts. And all of a sudden, it's like, oh, this thing appears.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And you're like... There's the answer, and also it makes the book make sense. You have to earn a book, you have to birth it. And the reason why it's so important, because if somebody in your movement gets your book and your book sucks, it will destroy everything quickly. In fact, I'm not gonna say the person's name, a lot of you guys know who he is, or who this person, I should say.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I said he, now cut it in half.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
but when I first got in this world, this person wrote a book, and they kept talking about it, and I was like, this is so cool, and that was the person, okay, that's the person I'm plugging into, this is my guru, right, and they wrote this book, they did a big product launch around it, it became an Amazon bestseller, all sorts of stuff, forever, I buy the book, I get in the mail, and I'm so excited to read this book, like, I am pumped, I'm on fire, like, you have no idea, like, how much I anxiously waited for this book, because I pre-ordered it while they were waiting for the pre-launch, right, and then they shipped it, and the book shows up, I remember getting it, and I was like,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
I was so excited to read it and I blocked out time. I was sitting down, I was gonna read it, I was gonna study it, I was gonna devour it. I'm gonna understand what's in this author's brain and it'll be in my brain. It's like Tony Robbins calls it a decade and a day. A book gives you the ability to compress a decade of an author's life into a day and you can just read it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So I get the book, I sit down, I still have it on my shelf. I know exactly which one it is. And I start reading the book And it was horrible. It was like he had taken some teleseminars he had done, transcribed them, threw it in a book. There were typos, there were misspellings, it didn't go deep, there was no, it was just like surface level fluff.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And I remember I read that and I lost all respect for the person. I stopped following, stopped listening to him and I was just like, that's it. You don't want that happening, so get your book, right? You need to give them the insights, the stories, that's how you create a really, really good book, okay? If you do that, that's one of the core things about creating a movement, right?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
So step number one, if you want to really do this, what are the foundational thoughts, beliefs, principles, things that you have that you believe in, you can take and actually put into a book. Okay, and create something that's really good. Again, like Dotcom Secrets, I'm proud of this book. I bled for this book, like it was so hard.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Okay, for me it takes me about two years to write a book on average. That's how much time and effort and energy I put into it.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Obviously I'm not, in fact it's funny, my first two books, I went with kind of a smaller publisher, and then my third book, I went to Hay House, which is a bigger publisher, and remember, we did the contract negotiations, I wasn't paying that much attention, signed a thing, and all of a sudden, like a week later in the mail, I get a check for a whole bunch of money, and I was like,
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
what is this for? So I messaged them, like, hey, I got a check, I haven't sold any books yet, like, what's this for? Because I'm an entrepreneur, I'm used to, like, I eat what I kill, right? Like, I go kill something and then I get fed from it. Like, for me to get money before I'd written the thing, it was so confusing, and they're like, oh, that's your forward or your advance. I'm like, what?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Like, well, what, like... What if I don't sell any books? How does this work? Do I need to pay it back? I was all stressed out. And they said, no, typically when you sign a book deal, the publishing house gives you enough money that you can live for the year so you don't have to work so you can actually write the book. And I was like, oh, that's how it works?
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
And so I'm going to talk about that. But I wanted to step back because the things, I don't know, it's just been fun. A lot of my presentations, I'm going back in time and thinking through the different
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Because for me, I'm working eight hours a day running ClickFunnels and then I'm like five or six, seven hours a day as a dad and a father and then I got like two hours a night in the morning where I am writing my actual book. I was like, I didn't know that's how it worked. Anyway, I probably should have done that because I would have gotten the books done a lot faster.
The Russell Brunson Show
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
But for me, it's a longer process. I take a lot of time, but it's like, again, I'm trying to figure out those insights. I had someone recently who wanted to help co-author a book with me. I started down the path and I was just like, this can't work because the writing of the book is how I discovered these principles.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And then number two, we're going to start going deeper into markets and understanding them and how you as the radical can step in and actually dominate. It's going to be a lot of fun. So the way it works, usually I'll ask Dan a question. He'll respond for 15, 20 minutes. I'll ask him a second question. So you'll have a chance to hear the first couple of questions from my Q&A with Dan Kennedy.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
uh from our vip day i hope you enjoy it i hope you love dan kennedy if you're not a dan kennedy member yet go to nobsletter.com uh there's a really cool you cover shipping handling we ship out this whole box of dan kennedy stuff and give you a trial to his newsletter which is amazing so go to nobsletter.com if you want to go learn more about dan with that said uh here's the first part of my interview with mr dan kennedy
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Welcome everybody today with Dan. We're excited to have you guys all here. Dan, I wanted to, before I get into all the core questions I wanted to ask you today and get into, I wanted to set a pre-frame for everybody because the very first Kennedy event I ever went to, I walked in and there was a big, huge sign on the wall that said, my business is different.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Interesting. One side note, good news is Damon John actually of the Sharks is the only shark I know who literally most of the deals he does now, he puts them on ClickFunnels. He's a team that like builds direct response funnels and ClickFunnels for the Shark Tank deals, which is really fun.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
We help consult on a lot of those after they buy the company and come in and we help them like actually run a good funnel, which is really fun.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Yeah. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for watching. start converting your B2B audience into high quality leads today.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And then you kind of went out around that because I want to make sure that everything we covered today, that there's nobody in this room who's like, well, that doesn't work for me. My business is different. So what would be your pre-frame for everyone understanding how this stuff applies to all businesses?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all free. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. All right, so the first thing was figuring out, like, understanding the markets.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
So the next question I have is, like, after we understand, like, here's the things that people are in control, how do we, like, understand what's happening so we can reverse engineer what we need to do to be able to come in and be the disruptor in a market?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
This is Russell. Welcome back to the show. I've got something fun for you for the next couple episodes. So this year's Funnel Hacking Live, you may have heard, we did a special VIP day with Dan Kennedy before the event started. And Dan was my original mentor. He's who I learned marketing from. I still to this day listen to more Dan Kennedy than any other marketing person on the planet.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
That's cool. So when you start doing that, you're going to the market, you start disrupting, what are the things... How do you start, I mean, obviously you identify them, you start pulling them.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
I have calls him once a month. He's the guru to the gurus. He's who I learn from. Anyway, it was really fun, the whole VIP Dan Kennedy day. But the very first two hours of the day, I had a chance to sit down and actually interview Dan. And we specifically for the event wanted to talk about a concept he actually brought up at the last Funnel Hacking Live. He shared this really cool thing about how
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Yeah. So you said it's the second best here in Vegas. What's the best? Disney beats them. Interesting.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Interesting. Okay, so that's a good pre-frame for everyone. As we go through this stuff, just to kind of figure out how these things apply for your business. I remember going to the very first Kennedy event, seeing that sign, and a lot of stuff that I was learning was like, how does this actually work for my business?
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And when I started shifting the mindset to like, okay, this is happening over here for a realtor or for a stock, whatever it might be, like how it applies, that's what changed everything for me. So, Okay, so we have a lot of cool stuff we're going to be talking about over today with you.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And I'm excited because what I wanted to kind of lead with is talking about if you're in a market or you're going into market, how to disrupt that market. And to kind of preface that, I wanted to mention that when we started building ClickFunnels, And 12 years ago is when we had the first idea. We started building it.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
During that time, I had downloaded every one of your courses from all time, and I put them all on my phone. And I would listen to you for between an hour and two hours a day, every single day, because I wanted... I was trying to figure out, again, how to create this business, how to go into an existing market, and how to disrupt it, and how to do things.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And I wanted you in my mind just like talking through this thing. So I was...
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
heavily listening to you i said every single day while we were building click funnels while we're launching click funnels and so i thought it'd be fun because i think everyone here either they're in an existing market or they're good they're trying to create a business and to disrupt a market so i wanted to go deep in there because the same things i was thinking about and learning from you a decade ago
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Um, and so I think the first question I kind of wanted to lead with is when you're deciding like, this is the market I'm going into. Obviously it's easy to see like the tip of the iceberg of what's happening, but what are all the things that are happening underneath? We have to be aware of if we want to come and actually disrupt the market.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
In any market, there's people that are frustrated. They're waiting. They're trying to figure things out. But you said that in every market, people are waiting for the radical to arrive. The person to step up and say, no, things are different. Things are going to change. This is where we're going to go. So you think about our businesses.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
All right, funnel hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle. But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
We as the attractive characters of our businesses, we are the radical in our industries. We come in and we have different ideas, different things. And from there, people will then follow us. And that's kind of the... That's kind of how it's supposed to work, right? And so the whole Dan Kennedy day, he went deep into that philosophy and principles and how we do it and stuff like that.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Picture this, you're in an airport, logging into your email or checking your Stripe for a big payment. What you don't know is that hackers on the same Wi-Fi can see everything you're doing. That's why NordVPN is a total game changer. With NordVPN, you get bank-level encryption that protects your data from prying eyes. It works anywhere, in hotels, coffee shops, airports, even in co-working spaces.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And if you're like me and you love accessing your favorite streaming services or business tools from anywhere, NordVPN lets you switch your virtual location with one click. So no more annoying geo blocks keeping you from your content. This happens to me all the time when I'm overseas trying to watch a UFC fight.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
With NordVPN, I click a button and boom, I get instant access to the shows from America that I want to watch on the road. And here's the kicker. It's fast. There's no buffering, no lag, just supercharged security and speed on up to 10 devices at once. Guys, you've got to protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. Hey, funnel hackers, let me paint you a picture. You're running a business. Your funnel's finally converting like crazy and suddenly it hits you.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Remember, when it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
And so I'm going to take my two hours with him. I'm going to break it up over the next couple episodes with you guys so you can learn some cool ideas. This first episode, we specifically start off by talking about how a lot of people think that our business is different and these things don't apply to them, where in reality they do. And Dan will talk about that.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Does that make sense? Okay, now obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company in the world.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
ClickFunnels was built for the dreamers and the doers and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now. ClickFunnels, because you're one funnel away from changing the world. Okay, so now you guys understand this concept, right? What I want you to start thinking through is a couple of things.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In fact, I got three steps for you, okay? Step number one is figuring out what is the thing you actually want to sell, okay? Again, it could be a book, it could be a course, it could be your membership site, it could be whatever it is, right? And so that's the first thing. Now, I want to amplify this a little bit. A lot of people miss this, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Whenever I say Mifki, the most incredible free gift ever, a lot of times I think about this in relation to how I traditionally teach in the past, which is like if you're launching a membership site, you create a Mifki, like a really good offer to get people in continuity. But the reality is, every single offer I'm creating, I'm attaching it to a Mifki. Does that make sense?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So again, I'll come back to the .com secrets book, right? This is the book. It's free plus shipping. It's $7.95 to get a copy of this book, right? Aber wenn du dann auf dotcomsecrets.com gehst und auf die Webseite schaust, bekommst du nicht nur dieses Buch, sondern auch sechs verschiedene Dinge. Du bekommst diese sechs Dinge gratis, wenn du das Buch kaufst.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wenn du das Buch kaufst, bekommst du diese sechs Dinge. Wenn ich auf die Webseite schaue, gibt es einen 30-Tage-Challenge. Es gibt zwei oder drei andere E-Books. Es gibt zwei oder drei Videokursen. Du bekommst all diese Dinge, richtig? Ich habe all diese Dinge gekauft. Das ist der freieste freie Geschenk, den du für gratis bekommst, wenn du eine Kopie des Buches bekommst.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ich denke immer an diese langformige Sales Letter, um dein Produkt oder Service zu verkaufen. Und Sideways tippt über und bricht vier verschiedene Dinge. Wenn du dir einen traditionellen Jeff Walker-Style Produkt-Launch-Funnel anschaust, das ist so, wie es funktioniert. Der erste Schritt, du gehst auf die Landingpage, du nimmst deine E-Mail-Adresse und danach nimmst du eine E-Mail-Liste.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Bei jedem Angebot, den ich kreiere, gibt es einen Mifki. Der Mifki ist immer das gratis, was sie bekommen, das man sich an das Kernprodukt befindet, das man verkauft. Das macht Sinn, okay? Also Schritt Nummer eins ist, was du verkaufst. Was ist das Angebot? Und dann, was ist das Bonus, das unglaublichste, was du jemals bekommst, das du an das Angebot befindest?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und der Grund, warum ich das tue, ist, weil ich das sehr, sehr speziell machen möchte. Wenn jemand zu meinem... My Content Launch Funnel, and they opt in. The next page will say, hey, congratulations, I'm gonna give you a very special offer, okay? When you buy my book right now, I'm gonna give you all these things for free, right? Like that's how I structure this irresistible offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
It's very simple, it's very easy. It's Mifki. So it's attaching a Mifki to anything that you're selling. So when I'm selling a continuity, a membership site, I say use a Mifki to do that. I'm just attaching a Mifki to that, right? But if I'm selling a $10,000 offer, again, let's say my $10,000 offer is a coaching program, what's my Mifki?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Okay, it's all the other bonuses they're getting that I'm attaching to that core offer. Does that make sense? So don't think of Mifki as only for memberships and continuity, right? It's for when you're selling anything. Okay, so step number one, what is the thing you want to sell? And you're going to attach an offer around it. Okay, that's step number one. Jetzt gehen wir zu Schritt Nummer zwei.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Schritt Nummer zwei, das Ding, das ich durchdenke, ist, okay, ich habe dieses Produkt, dieses Angebot, das ich versuche zu verkaufen. Was sind all die Dinge, die ich in der Vergangenheit gemacht habe, um Content für es zu schaffen?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und für die meisten von euch, wenn ihr ein Produzent oder ein Publisher seid, ihr setzt Dinge da raus, ihr habt wahrscheinlich YouTube-Videos gemacht, ihr habt wahrscheinlich auf Menschen Podcasts gearbeitet, ihr habt in euren eigenen Podcasts gearbeitet. So I'm looking for those things. I'm looking for things that have a unique story.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Where somebody is interviewing me, or I did it somewhere, a unique spot, or I went deep on one topic, or whatever it might be. So, for example, a really good one, The Expert's Secrets. I had a chance, I was in Dean Graciosi, and und Joe Polish's Genius Network X, das ist ihr 100K-Grupp. Ihr habt 100.000 Dollar gespart, um in diesem Raum zu sein.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Die erste Zeit, bevor ich das Buch beendet habe, habe ich dort eine Session gemacht, wo ich die Konzepte des Buches beendet habe. Es war auf einem weißen Blatt und ich habe es gedreht. Es ist ich, der das Buch lehrt, aber es gibt eine Geschichte dahinter. Was ist die Geschichte? Ich war an diesem Event, es heißt Genius X, wo ich 100.000 Dollar gespart habe.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Jeder in diesem Raum hat 100.000 Dollar gespart, um in diesem Raum zu sein. Und ich hatte die verlinkten Aufzeichnungen von mir, der mir das Buch vor dem Publizieren erzählt hat. Ich habe Dinge erzählt, die nicht zur letzten Kopie des Buches gelandet sind. Du kannst mir deine E-Mail-Adresse geben, ich kann es dir gratis geben. Also, boom, sie bekommen das Video.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und dann gibt es ein anderes Video, ein anderes Video. Das macht Sinn. Also, ich finde Dinge, die eine unique Geschichte haben, rund um den Inhalt. So, wenn ich die drei E-Mails vorher sende, sage ich nicht, hey, opt-in, um ein Ding zu bekommen. Hey, opt-in, um gratis Training zu bekommen. Hey, opt-in, right? Ich sage etwas sehr Uniques, wie, hey, ich habe drei Videos. Hier ist das erste.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Give me your email address. You're going to get this one that happened at the Genius Event, right? Then day number two, it's like, hey, there's this other video that's blah, blah, blah. Just insert a story about this video. Why it's so cool. Why you want it. This is video number two. Make sure you opt in so you get video number two. And then here's video number three. It doesn't have to be videos.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And, you know, it could be, I mean, it could be a webinar. It could be a PDF. It could be, like, it could be a lot different. It doesn't have to be. I had a chance a while ago to interview Ryan Holiday on Stoicism, right? So I had this interview with Ryan teaching Stoicism, all the core pillars of Stoicism, all this kind of stuff, right? So what do I have?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und was passiert, ist, dass sie typisch vier Videos haben. Video Nummer eins wird da sein. Und normalerweise... Okay. Okay. Okay. Wenn man sich Jeffs Formel anschaut, ist es eigentlich sehr ähnlich zu meinem Modell mit dem perfekten Webinar. Es ist nicht das gleiche, wir haben unsere Nuancen, wie wir es anders machen, aber der Prozess des Verkaufs ist das gleiche, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I've got a video teaching what I call Stoic Secrets, right? And so, and unfortunately he wouldn't let me use the domain name, but I had StoicSecrets.com for a long time, right? And when someone opted in StoicSecrets.com, okay, this is a content launch funnel, I was just taking a podcast interview I did, right? So somebody would opt in, Du siehst das Interview mit Ryan Holiday.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Die nächste Seite sagt, hey, danke so sehr, dass du für das Interview optiert hast. Bevor ich dich zum Interview nehme, möchte ich dir eine besondere Offer machen. Boom, und ich habe mein MIF-Key gedroht. Für mich war das MIF-Key das erste Geheimnis von Erfolg. Ich habe das MIF-Key gegründet, ich habe es gedroht. Boom, die Leute sind für das Trial für den Erfolg.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und dann von da nach, boom, werden sie genommen, um das Interview mit Ryan zu sehen. Das Interview mit Ryan ist 60 Minuten lang. Und dann, was passiert am Ende des Interviews? Yep, I pitch him back to the same Miffy again, right? And there's two or three emails now pushing back like, hey, and again, because I only had one video, I just sent three emails to the same video.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Like, hey, did you have a chance to watch it? Hey, if you missed it yesterday, make sure you watch it. Hey, I'm pulling it down, go and watch it, right? So keep pushing people back to that thing, okay? And so it's interesting, because like literally you can do this strategy with like every piece of content. I see people who have done 100, Interviews for their podcast. I have 100 videos.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And they put them on podcasts or on YouTube and then they kind of forget about them, right? It's like, you can take those and you can publish them in other places, right? Like last night I was going back through my YouTube channel, just like old videos from four or five years ago. And there's something that had like half a million views on it.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And they're great, like they're getting more views than any of my videos nowadays are getting like for whatever reason, right? But there's some really good ones about like how to structure a funnel, like top secrets about funnels. So I'm pulling some of my old YouTube videos and boom, plugging them into the content funnel. So like, go back in your archives, like you have content
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In other places, okay? If not, you can create it. Hey, Funnel Hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They make it fast, simple and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Sponsored Jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So, here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time and find your next hire faster.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Remember, when it comes to hiring, Indeed is all that you need.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
was up everybody this is russell brunson i've got something really cool for you today from my friend taylor wells taylor spoke at our last funnel hacking live because i wanted him to share a really cool concept about what he calls the revolving pricing method and today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love it's something we've been implementing into our high-end coaching program as well and it is amazing but to kind of give you some context about this offer he's making for you guys as you may or may not know a few years ago jp morgan chase did a study and guess what they found
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hand. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So, Taylor put together this book called The Revolving Pricing Method and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Pricing Method book and over $150 worth of bonuses and get this all. It's at 70% off and I promise you guys, as a customer of this, you are going to love it.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal and let's start turning your clients into long term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So, a good example, with my Secrets of Success business, I had a book that I wanted to promote. So I found three other people who were nerdy like me, who loved books, and I sent them a copy of the books. One was Joe Vitale, one was Eileen Wilder, one was Annie Grace.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I said, all of those guys, let's all read the book, and I want to interview each of you guys on one of the chapters of the book, right? So somebody would come and they would opt in. In fact, I pulled the page up here a second ago. I don't know if I can find it and tell you guys if you want to go see it. Okay. Okay, if you go to, well, it's kind of long, dang.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
SecretsofSuccess.com slash how-to-get-anything-you-want-challenge. I gotta find a better domain name than that. Anyway, that's where it's at. YouTube will drop a link down below. Maybe the podcast, we can as well. But there's the challenge. It's a free thing, right? It's the opt-in, I call it the three-day challenge. And day number one, it's me interviewing Joe Vitale.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Day number two is me interviewing Eileen Wilder. Day number three is me interviewing Annie Grace. And guess what we do? After they register, there's the thank you page Mifki. Okay, that interview with Joe Vitale. We talk about the book, his favorite chapter. We push it back to the Mifki. Day number two, Eileen Wilder and me talk about the book. Then we push it to the Mifki.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Day number three, Andy Grace, back to the Mifki. Does that make sense? So literally that's how we do it. And the same thing with the Robert Collier book, right? We did a three-day event on Robert Collier and like the same process, right? So we're creating the content around the offer to push to the offer. So it hopefully makes you start thinking about content a little bit differently.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Where like all these people Okay. Okay, so again, number one, you gotta figure out what you wanna sell and attach Miffy to it. Number two, what content do you have around that? What could you create? What content has stories? Who could you interview about? Like, what are things you can pull in? What stuff have you done in the past already on a YouTube channel or a podcast?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
You know, you could, one of my friends, oh, Matt Basack back in the day, he did one really cool. Him and his wife, they just laid in bed and they talked about, I can't remember what they were talking about. It was like an hour long. They called it Pillow Talk. Like, my wife and I were talking about late at night. Like, you just gotta go grab your microphone and record something.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
There's so many cool ways to do it, right? But creating the content around it Step number three, in fact, I mean, sorry, come back. If you had a book, it could be just reading. I read chapter one, I read chapter six, I read chapter twelve. It could be just you reading a couple of chapters. That could be it too, right? Okay, now step number three.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is how we structure, at least how we're structuring the emails, right? So I send three emails to get them to opt in to the content launch for that week. Okay, email one, email two, email three. Each email is talking about a different story from the videos inside the members area. Boom. Okay? After they opt in, then, again, I pull them off that email list.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They won't get any of those three more emails. And then from there, they get the emails inside the content launch. So video number one, video two, video number three. Okay, and then after that, then boom, everyone gets back on it. We send two emails directly to the offer, to everybody.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So even the people who didn't opt in, and then the people who did opt in, push two emails to the offer to close people on the actual sale. Alright, now, the very first time I did this, like four or five years ago, this is what I did. And I'm actually going to teach you guys a way to do it differently, because eventually...
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Tim Shield, who just spoke at our last Funnel Hacking Live, he taught me a way that was different. In fact, if you were at Funnel Hacking Live, he dropped it in the last 30 seconds of his presentation and most people missed it, but it was like the secret sauce. So what we did the very first time is we built out these content launch funnels and we had like Ich glaube, es waren 30 von ihnen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Es war eine lange Sequenz, richtig? Also wir haben geoptet, die ersten, die nächsten, die nächsten, die nächsten. Und es war toll. Aber das Problem war, ich habe, nachdem wir das ganze Strukturiert haben, was viel zu lange gedauert hat, ich habe alle auf den Topf des Funnels gedumpft. Und dann für die nächsten 30 Wochen, sie waren durch dieses Gauntlet.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und wenn du ein ehrlicher Russell Brunson-Follower bist, du bist schon in meinem perfekten Webinar-Training gewesen, siehst du, Video Nummer 1 ist meistens...
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und das Problem war, inzwischen war es so, ich hatte ein Pro-FHL. Also ich habe die Dinge ausgedrückt, weil ich meine Liste nicht e-mailen kann, weil ich hier E-Mails kriege. Es hat nicht wirklich funktioniert, aber nicht wirklich. Aber wir haben das Strukturiert, wenn jemand eine meiner E-Mail-Listen eröffnet, dann fallen sie auf den Topf und dann gehen sie durch dieses ganze Gauntlet, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Es war ziemlich cool. Aber das Problem ist, dass wenn sie in dieses Guntlet kamen, dann, wenn wir etwas extra benötigten, hat es die Dinge ausgelöst. Und so haben wir das ein paar Jahre lang gemacht. Und dann ist es einfach ausgelöst. Und ich brauchte es wieder zu bauen und unsere Offen und Dinge zu restrukturieren. Und so dachte ich mir, was tun wir für das?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Was sind die, was sind die Teile, richtig? Und dann Tim Schilt, er hat mir erzählt, was er gemacht hat, was so cool ist. Tim hat, ich glaube, neun Webinare, richtig? Sie sind alle Auto-Webinare. Und was er macht, ist, dass er eine Woche promotiert, Webinar Nummer eins.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und wenn es fertig ist, dann transitioniert er in Woche Nummer zwei, macht Webinar zwei und dann Webinar drei und geht durch die neun Wochen. Und wenn es fertig ist, startet er wieder rüber. Und er geht zurück, wenn es fertig ist, startet er wieder rüber. Und jedes Mal, wenn er ein neues Webinar kreiert, stoppt er die Kampagne und pluggt ein neues Webinar. Und ich hatte zehn Webinars, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und er geht zurück und startet wieder. Und das ist sein gesamtes Zyklus, Woche nach Woche nach Woche nach Woche. Tim hat ein 8-Figure-Jahr-Business in der Fotografie-Markt gebaut. Es ist wirklich mächtig, was er macht. Ich dachte, er hat ihn einfach zusammengekoppelt. Er hat gesagt, nein, ich mache das nicht so. Er hat gesagt, ich mache es so, wie ich es mache. Und das ist das große Aha.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Das ist das, was wir anders machen. Er sagte, ich habe eine Anzeige, also die erste Woche machen wir die Anzeige, wir haben die E-Mails, wir schauen auf die Dinge, wir senden sie alle raus, richtig? Dann die nächste, die wir machen, aber es ist immer live, es ist in der Realzeit, damit wir sehen können, was im Markt passiert, müssen wir stoppen oder was?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ist da etwas Spezifisches, was heute in der Popkultur passiert ist, dass wir die E-Mail tweaken, es würde für das passen, oder was auch immer es ist, richtig? So it does each one till it gets to the bottom of the nine. And then when it gets down to all nine, it starts back to the top one again.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
origin story new opportunity video number two is like you teaching like an ownership experience like teaching them how to do the thing number three is going to be your internal false beliefs number four is going to be your external and then you make the pitch right so it's it's different but very similar model right it's how you break up the four videos and so that's kind of the concept how jeff walker runs his product launch funnel so yeah i'm sure you've seen him before if not that's kind of the way it works um someone opts in there's a video
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And it looks like, okay, last time we did this, what were the open rates, what were the click-throughs, how did it all look? So, okay, what can we tweak this time? Like, maybe, you know, email two didn't really work. Maybe the story wasn't right. So, like, they go and tweak a couple things. And then, boom, it goes out. And the next week they come to, you know, number two. And they do it again.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They keep going through. And that's the whole process. So for me, that's what we're working on right now as well, is we're going back through and basically every offer I have, and this is in the Russell business, the ClickFunnels business, PT Barnum business, or Barnum PT business, which if you don't know about Barnum PT, go to barnumpt.com.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
It's a cool plugin, but we're building a whole character around Barnum. Magnetic Marketing, Dan Kennedy Business, und Secret Success Business. Wir machen eine von diesen, für jede Marke, jede Woche. Es ist ein bisschen intensiv, aber es ist so cool. Was wir machen, ist, wie ich gesagt habe, nächste Woche haben wir zwei von denen, die sich eröffnen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wir haben die Russell-Business, die ClickFunnels-Business, die sich eröffnen, und das wird rausgehen, boom. Nächste Woche kommt die nächste, und dann, je nachdem, wie viele Offers wir haben, gehen wir tief. Wenn wir nach unten kommen, starten sie wieder und gehen weiter, egal, welche es ist.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und dann, wenn wir neue Offers haben, machen wir eine neue Offer, und dann pausieren wir, pluggen eine neue Offer ein, und eröffnen diese. Add it to the thing and then that will come back up next time it comes back around. And that way, you know, these sequences and these campaigns just keep continuing running over and over and over again.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
You may be thinking, Russell, every nine weeks they're getting the same emails, right? It's like, no, they're seeing the same offer. But what's fascinating to me is like, Ich denke, manchmal denken wir, dass die Menschen, die uns folgen, mehr Aufmerksamkeit zahlen als sie sind, richtig? Sagen Sie, Sie senden ein E-Mail an 100.000 Menschen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Sie werden vielleicht 30.000 oder 40.000 Menschen öffnen, richtig? Und von diesen 5.000, die klicken, richtig? Also nur 5.000 Menschen sahen eigentlich die Opt-in-Page. Von dort vielleicht 2.000 haben tatsächlich geoptet, richtig? Also hier ist der Funnel, richtig? Also ja, vielleicht sahen diese 2.000 Menschen es, aber die anderen 98.000 haben es nicht, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Also neun Wochen später, jetzt haben sie ihn wieder gespielt. Und vielleicht sind sie jetzt mehr bereit. Vielleicht ist etwas in ihrem Leben anders. Ich habe einen Freund im Dating-Markt. Er e-mailt seine Liste neunmal am Tag. Neunmal. I was like, nine times a day, you're crazy. He said, no, you don't understand.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
He's like, the dudes who follow me, he's like, they have a relationship because I'm fun on my emails and stuff. He's like, but most of them have a girlfriend most of the time, right? And he's like, but there's this little window of time that happens every once in a while where their girlfriend breaks up with them. And when that window happens, I need to be the first email in their inbox, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So they're reading for entertainment most of the time and their heart gets broken and boom, they open the email and I'm right there. And then they buy. He's like, I always gotta be in front of them, okay? So the same thing is kind of true with you as well. Think about it. And by doing it this way, right, you're not just hitting them with tons and tons of offers, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They're getting three-day, four-day content launch campaigns every week, right? They're just like, man, this Russell is serving. He's giving me more stuff and more cool stuff and more cool stuff and more cool stuff, right? And it builds this really cool reciprocity. Reciprocity, that's the right word, where they continue to open emails.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Even if they don't read them all, they don't watch it all, a lot of times people go and they'll take the emails that I send them and they'll create a little folder, they save them there, because Russell's stuff is so good.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
If I just want to buy a course, instead of buying a course, I'll go back and just watch Russell's videos, because his training videos he gives away for free around every one of his offers are better than most people's offers, right? And so that's kind of what you're trying to do is build this content engine where people are getting a lot of value.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So I know a lot of times in the internet world we talk about using content, right? But we're talking about Instagram and YouTube and podcasts and those things are all great. But for me, to this day, and I've been doing this now for two and a half decades, the channel that makes us the most amount of money is still... Not by a small, like 90-10. It's still email. Email is the secret.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
That's how we make our money, right? That's the most important thing to understand. So when you understand that, it's like, okay, how do we build a content machine around our email? Because that's the thing that's actually making us the money. That's where people are missing it, right? They have content machines happening in other places, which are great. Do those things.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Don't forget the most important content machine, which is your email. All right. With that said, you guys, if you have a funnel, but it's not converting, the problem 99.9% of the time is your funnel is good, but you suck at selling.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Video 2, Video 3, Video 4, dann macht er eine besondere Offerung. Das ist, wie der Produkt-Launch-Funnel aussieht. Von der Struktur her benutzen wir eine sehr ähnliche Struktur wie der Content-Launch-Funnel, aber eine andere Strategie. Ich möchte nicht denken, Russell lehrt den Produkt-Launch-Funnel. Nein, ich nicht. Es geht darum, die Strategie zu verstehen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description or go to sellingonline.com slash podcast right now. Alright you guys, I hope you enjoyed this episode. That is how you create a content launch formula. It literally is the secret to selling anything without actually selling anything.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
You're just providing so much value that people want to buy your offers and they want to open your emails. They're going to archive emails. They're going to go back and read your emails unlike most people and it's all by using this one simple strategy. So you will see us doing it across all of our brands here. Again, we did a modified version four years ago.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is an updated version I'm so excited for and I'm excited to see some of you guys kind of modeling as well because I think it's going to change everything Thanks so much. My name is Russell Brunson. I'll see you guys all soon.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In der Tat, wenn man sich einen traditionellen Produkt-Launch-Funnel anschaut, sieht man meistens am Top, dass es vier Videos gibt. Und Video 1 wird geschlossen, Video 2, 3 und 4. Und es gibt einen Lock-Sign, einen Lockdown. Man kann es nicht erreichen, bis sie Video 2 und dann Video 3 und Video 4 veröffentlichen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und das ist eine sehr ähnliche Struktur, wie wir unsere Content-Launch-Funnels machen. Das ist Nummer eins. Nummer zwei. One of the most powerful things that we discovered a decade and we launched ClickFunnels. In fact, this is the difference why ClickFunnels is not a $100 million company.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Instead, it's a company that's done over a billion dollars because this one little thing we figured out along the way. What it was, is when somebody would come and they would register for our webinar. Wir hatten jemanden, der für das Webinar registriert war. Während des Webinars machte ich eine Offerung, wo sie den Zugang zu ClickFunnels für 1.000 Dollar kaufen konnten.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Aber wir hatten auch, wenn du auf clickfunnels.com gehst, gab es einen Trial, einen 14-Tage-Trial. Und das eine, was wir dazu gaben, war, dass jemand für das Webinar registriert war. Das war Todds großartige Idee. Todd Dickerson, mein Geschäftspartner.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. Today I want to talk about something that I have never talked about before publicly. But I think it's something that will be really powerful for you. It's called the Content Launch Funnel. And this is really one of the secrets to selling anything without selling anything.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Todd hat gesagt, hey, lass uns dieses Ding dazu geben, wo man im Grunde ein Video macht und sagt, hey, danke, dass du für das Webinar registriert bist. Es wird in zwei Tagen beginnen, oder was auch immer. Aber bevor du aufstehst, auf der Thank You-Page.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und was verrückt ist, nach einer Dekade zurück, das erste Jahr von ClickFunnels, haben wir 2.500 Leute gekauft, die den 1.000 Dollar Offer am Ende des Webinars gemacht haben, was großartig ist. Das ist ein wirklich gutes Unternehmen. Aber was noch besser ist, 7.500 Leute, created a trial on the thank you page and stuck.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So we had 7,500 people paying $97 a month for ClickFunnels after the first 12 months. So it's crazy. You look at, like, most people do webinars like, oh, we did, it was 2,500 times 1,000, right? We had $2,500,000 in sales. That's great, right? But what you don't understand is that 7,500 times 97 is $7,500,000. No, it's more, no. What's the math? Anyway, it's
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ich glaube, es kostet ungefähr 9 Millionen Dollar pro Jahr in rekurrenter Revenue. Das ist viel mehr günstig als das, was wir auf dem Webinar verkauft haben. Es war nur ein kleiner Tweet, ein kleiner Hinge, der eine große Tür gezwungen ist. Wir haben uns angefangen, diese Danke-Page-Mifkies zu nennen. Was ist ein Mifkie? Ein Mifkie bedeutet, dass du das freie Geschenk am liebsten verkaufst.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Ich habe das von Dan Kennedy gelernt. Als ich Dan Kennedys Firma gekauft habe, war es lustig. Ich bin auch ein Konsultant, also wenn ich die Firma konsultiere, schaue ich, was schon funktioniert und wie können wir das verbessern. Wenn ich Dan's Firma gekauft habe, habe ich mit diesem Team von hier nach Boise getroffen und gefragt, wie das funktioniert.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und sie sagten, das, was seit 40 Jahren funktioniert, ist das Mifki. Und ich dachte, was? Das Mifki? Ich sagte, was ist das Mifge? Er sagte, es ist das meiste unglaublichste gratis Geschenk je, M-I-F-G-E, Mifge. Und er hat das Mifge genommen.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und das, was Dan Kennedy machen würde, ist, als er seine Newsletter geöffnet hat, war es so, hey, wenn du von meiner Newsletter signest, bekommst du 10.000 Dollar mit den Bonussen und Geldvermögen für gratis. Also es war wie eine unerhebliche Offerung, richtig?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und so, ähm, als wir die Dan Kennedy Firma eröffneten, als ich die Firma wieder eröffnete, haben wir einfach eine wirklich gute Mifki-Offer gemacht. Wir haben sie eröffnet und, und, weißt du, das ist, wie wir, das ist, wie wir das ganze Geschäft und diese Marke wieder gebaut haben. Und so, das ist, das ist, was eine Mifki ist, eine wirklich gute Offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und so, was wir innerhalb von, ähm, äh, auf der Thank You-Page Mifki, einige Registrierungen für ein Webinar, für eine Herausforderung, für eine Eröffnung, was auch immer es ist. Und dann auf der Thank You-Page, nachdem wir ihn gegründet haben, machen wir ihm eine irresistible Offer, eine Mifki-Offer, richtig? Eine Offer, die sie nicht sagen können. Und so, das ist, was die Mifki ist. All right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Okay, so those are the two things you've got to understand. Okay, number one was how the product launch funnel works and number two how the Mifki funnel works. Okay, now what we're going to be talking about differently, what we're going to do today, again, is the secret to selling basically anything without selling anything. Okay, and I call this the content launch funnel.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I know it may seem confusing at first, but come back with me and I'm going to explain how this thing works. Because it gives you the ability where you can literally email your list every single day. And they never get frustrated, they never get burned out, they never get tired. In fact, they start looking forward to your emails.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And we started this four years ago. where basically I have a ton of offers. I have more offers than probably anyone on the planet. I've got my .com secrets book, expert secrets book, traffic secrets book, perfect webinar script. I've got list building secrets. There's tons. ClickFunnels and FunnelHacksWebinar. I have so many offers.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
The problem is I take my email list and I want to email offer one and then offer two and offer three. My list eventually is like, he's selling something every single day. The list gets burned out and they stop responding. I was sitting back four or five years ago and I was like, how do I... wie ich diesen Prozess verändern kann, damit sie von mir nach vorne schauen und es besser kaufen können.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Das war das, wo das Ganze zu Beginn kam. Einer der Kodenamen, die wir internal genannt haben, war Miffy Candy. Wir nehmen den Miffy und packen ihn in eine Menge Candy. They don't even know that the offer's coming. They just know that, like, there's this candy and it feels so good and it tastes so good, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
It's like medicine, where they take medicine, a spoonful of sugar makes the medicine go down, right? Because it's flavoring it. So, what I'm doing is I'm taking the offer. So, let's just say, for example, here we go, .com secrets book, right? So, let's say I'm going to sell a .com secrets book.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
I can send four emails, five emails to my list selling the book, but then it's like, okay, Russell, we got the gist, like, you're selling us a book. Like, there's no value here other than just us buying your offer. So, okay, how can I do this? I start looking back, like, what are all the things I've done over the years? Content rise around .com. So I thought, instead of me just...
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wenn ich das Buch verkaufe, was ist, wenn ich zurückgehe und viel davon finde? Und ich lasse die Leute das gratis sehen, damit sie den Eindruck des Buches bekommen, den Kaffee. Und dann habe ich ihnen das unvergessliche Angebot, das unglaublichste gratis Geschenk je. Was sieht das aus? Und was wir tun, ist, wir haben vier Videos gemacht. Okay, I have four videos and I have an offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Like, what's the right funnel I can use? I was like, what if I use the product launch funnel? But instead of having these product launch videos all set up to launch a $2,000 course or something, what if it was like this? Okay, so basically this is what it looks like right now. This is what the content launch funnel looks like.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And at the same time, it converts more of these people, every single opener, every single clicker into a buyer, which is the key. And so that's what we're talking about today. So if you want to drive more traffic, if you want to send more emails and have more success, this Content Launch Funnels concept is something new that I've been tinkering out there for like the last, man, four years now.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So we have a landing page that says, hey, I've been teaching people how to have success with funnels for the last, 10 Jahre. Ich bin ein bestseller Autor, der dieses Konzept lehrt, aber ich habe vier Videos, die ich durch mein Leben gemacht habe, die die wichtigsten Dinge beibringen. Ich habe einen hier, einen hier, einen hier. Leute haben 5.000 Dollar gespart, es war dieses Event, 2.000 Jahre.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Diese sind echte, wertvolle Videos. Wenn du frei Zugang zu ihnen willst, gib mir deinen E-Mail-Adress. Ich bin also ein Lead Magnet. Wenn jemand kommt und sie wollen Zugang zu diesen coolen Videos, schicken sie ihren E-Mail-Adress. E-Mail-Adress geht in, boom, sie gehen auf die nächste Seite und auf die nächste Seite slide ich in die Danke-Seite von Mifki, okay?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Hey, danke so sehr für das Registrieren für die .com-Seekers-Training-Serie. Wenn du noch nicht den Buch gelesen hast, gibt es einen Link unten, du kannst den Buch bekommen, eine kostenlose Kopie des Buches, Cover-Shipping-Handling, Links unten, du kannst eine kostenlose Kopie bekommen und dann gehen sie runter und sagen, ja, eine kostenlose Kopie oder nein.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
1.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Wenn sie sagen, ja, sie nehmen ihn in den Buch-Funnel und dann nehmen sie ihn zurück zum Video Nr. 1, richtig? Also, egal. All right, Funnel Hackers, I've got a question for you. How many of you love to travel, whether it's for business or masterminds, or just taking a break while your funnels keep working for you? Travel is a huge part of the entrepreneurial lifestyle.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
But here's something that most people don't realize. Public Wi-Fi is one of the biggest cybersecurity risks out there. Bis zum nächsten Mal. Bis zum nächsten Mal. Guys, you gotta protect your business and your data now. To get the best discount off your NordVPN plan, go to nordvpn.com slash secrets.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Our link gives you four extra months for free on the two-year plan and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets or go to the link in the podcast description. Don't leave your security to chance. Hey, it's Russell Brunson and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are. And that is LinkedIn. LinkedIn ads let you target who you want. CEOs, C-Suite executives and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn Ads delivers up to five times the ROAS of other platforms. And that's not just a stat, that's scaling power.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Imagine your campaigns turning into a steady stream of qualified leads, all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high quality leads today. Jetzt passiert es, dass ein Prozent der Leute den Buch kaufen, aber ein größerer Prozent nicht.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Sie überwinden den Buch und schauen auf die Nummer 1. So watching video number one, free video, free training, it's awesome, it's like, you know, for me it's like a 60-minute video, like something that people would pay for other places, right? But they're watching this video, and the video is me going deep into one of the chapters from the Dotcom Seekers book.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And this is the first time I ever shared it. So here we go. Um das zu verstehen, gibt es drei oder vier verschiedene Dinge, die du zuerst verstehen musst. Ich werde dir also einen Kontext geben. Ich werde dir diese drei oder vier verschiedene Funnels erst erklären. Danach werde ich dir erklären, wie wir diese Dinge zusammenführen in einen Content-Launch-Funnel.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
They watch, they learn, like this is amazing, right? So now they're at the peak excitement, they just like witnessed an hour of me teaching this thing, like this is awesome, I want some more. And guess what, right below the video is a link that says, hey, get a copy of my book right here. Oh, und dann bekommen sie eine Kopie des Buches. Sie bekommen eine Kopie des Buches. Okay.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Jetzt, nachdem sie ihre E-Mail-Adresse auf der Opt-In-Page gelegt haben, können sie sofort eine E-Mail eintragen, die sie in Video Nummer 2 drücken. Aber am Tag Nummer 2 bekommen sie ein Video, das sie in Video Nummer 2 drücken. Wie, hey, ich hoffe, ihr habt gesterns Video genossen. Wenn ihr es verpasst habt, hier ist ein Link, um gesterns Video zu schauen. But today I gave you another video.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
This is when I had a chance to speak at so-and-so's event. I wanted to go deep on this concept. And so this is, you know, from chapter 13 of the book. But if you want to go watch a free hour-long session on how to do this, click here. And they go there, boom, to video number two in the content launch funnel, right?
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
And so if you look at the way the pages structure up top, you can see like there's the four videos, right? And so when they go to video number one, video number one's open and video two, three, and four, the little image has a locked icon, right? When they go to video number two, Right, now video number one and the number two are open.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
So they can click back and forth and go back to video one and two, one and two, so they can watch one and two, but three and four are still locked down, right? So they watch video number two, they're like, oh, I wanna watch video number three, but I can't.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Oh, but then Russell's talking about his book again, like, oh, so all of a sudden another percentage are like, I got a lot of people on the thank you page who bought the book, a lot of people on video one bought the book, but now I'm on video number two, just giving value, right? Sie haben die Chance, Video 2 zu schauen, wenn sie es lieben, dann kaufen sie das Buch.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Dann machen sie Video 3 am nächsten Tag. Hey, hier ist Video 1 und 2 wieder, wenn du es noch nicht gesehen hast. Jetzt hier ist Video 3, wo ich dieses Konzept lehre. Schau es dir an. Boom. Und Video 4. Also habe ich vier verschiedene Content-Videos. Vier Stunden Trainings, wo ich mein Bestes gebe, mein Bestes Content. Alles drüber, was mir das Buch bietet.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
ist die Offer, Expert Secrets Book ist die Offer. Und so haben wir einen Content-Launch-Funnel davor, der mit Miffy-Candy zusammenhängt. Es ist Candy, die sich mit dieser unerheblichen Offer zusammenhängt, das unglaublichste Geschenk je. Und was wir tun, ist, dass wir die E-Mail-Liste, wir senden drei E-Mails, eins, zwei, drei, versuchen, sie zu optieren, um für den freien Content zu registrieren.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Und wenn sie das tun, dann werden sie von dieser E-Mail-Liste temporär entfernt, dann bekommen sie die E-Mails von Video 1 bis 2 bis 3 bis 4. Und dann nach Video 4, dann machen wir zwei weitere E-Mails, die nur den Buch promoten. Okay, now if they, if I send three emails and they don't ever opt into the list, that's okay. Video four and five, I just push them directly to the offer.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Der erste Funnel, der wichtig ist, ist der Produkt-Launch-Funnel. Dies ist der Funnel, der von Jeff Walker berühmt wurde. Wenn du noch nie durch Jeff Walkers PLF-Kurs, Produkt-Launch-Formel gesucht hast, dann weißt du, wie er einen Produkt-Launch-Funnel macht. Jeff nennt es eine Sideways Sales Letter, was lustig ist.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Okay, so either way, they're seeing the offer, but I'm wrapping it in candy first. Okay, so again, it's what I call Miffy candy. And so that's kind of, that's how we structure. That makes sense. And so, so again, next week we're doing expert secrets. The week after that, we're doing perfect webinars. What did I do? I found really cool spots of me in Mexico teaching perfect webinar.
The Russell Brunson Show
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
Me in the UK teaching perfect, like different pieces of it. Boom, boom, boom, boom. They opt in for four free videos, teaching concepts from the book. Boom, thank you page. A perfect webinar is not a book, it's a $7 course, but then we push them. The most incredible free gift ever is a $7 course, right? And so on and so forth. So that's what a content launch funnel looks like.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
NordVPN has over 7,100 servers in 118 countries. So if I need to check out content that's geo-blocked, like a UFC match when I'm traveling or any kind of sporting event or a sales page in another country, no problem. One click and my location switches instantly. Funnel hackers, don't take chances with your data. To get the best discounts off your NordVPN plan, go to nordvpn.com slash russell.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
That's nordvpn.com slash r-u-s-s-e-l-l. Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Are there any other things that those of us who want to step into that and become the radical or the male white horse, like any other things specifically you'd recommend people thinking about or doing as they're trying to step into that?
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
I saw an ad the other day you loved. It's for this book that's coming out. It's like a mind control persuasion book. And the ad was basically, it was two Amazon reviews. One was five stars. Like, this is the greatest book I've ever read on mind control. And the second one was, this book should be banned and burned. And the headline was, both of these are right.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And it's like, I keep seeing that ad running around. I'm like, man, it's such a good ad.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Mm-hmm.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type, but guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Start converting your B2B audience into high-quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. What's up, everybody? This is Russell Brunson.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Well, I think we're at the end of the session, and that was amazing. Should we all give Dan a huge round of applause? Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And this is the exciting conclusion of our series with Dan Kennedy. And if you guys, again, if you don't know, Dan Kennedy was my first mentor. He's how I learned marketing and sales was originally all from Dan. And I'm so honored to have him at this year's Funnel Hacking Live. We had a whole VIP day with him. And I've been sharing with you guys my two-hour interview with him on stage.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
And what's cool is like, I don't talk a lot. I ask a question, I sit back and let Dan do the delivery. And hopefully you got a lot from this interview so far. Again, we're on part number four right now. And in today's episode, we're going to wrap up the final installment of the interview.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Dan and I are going to deep dive into sales and marketing, the formulas behind market disruption, radical positioning, how to attract massive attention, whether positive or negative, and how to dominate your industry. And it's going to be a lot of fun. So I hope you guys enjoy this episode.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
If you haven't plugged into Dan Kennedy's world yet, if you go to nobsletter.com, you can go get a free subscription to his print newsletter. It's worth its weight in gold. It's like literally getting Dan Kennedy to fly to your house once a month and teach you
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
the best thing that he's got that month uh he's been publishing this new letter for 40 plus years i've been a subscriber now for almost 20 and if you are just getting started now is the time to go to nobsletter.com and become a subscriber that way you can learn from the man himself mr dan kennedy with that said we're gonna jump into the exciting conclusion of part number four of the day with dan from funnel hacking live 10 i hope you guys enjoy this and then next week we'll get back to our normal uh podcast programming appreciate you all and i hope you enjoy this episode with dan kennedy
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. All right, funnel hackers, let me ask you something. How much of your life is online? Think about it.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
You're running ads, managing funnels, buying domains, logging into your bank account apps, and probably even watching your favorite streaming platform while working on your next funnel. Am I right? But here's the problem. Every time you connect to the internet, you're exposed. Your data, your passwords, your browsing habits, and even your business strategies could be at risk.
The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
That's why I use NordVPN. the ultimate secret weapon for online security. One click and boom, all my internet traffic is encrypted. No hackers, no snooping ISPs, no data leaks, and it's fast. NordVPN is one of the fastest VPNs in the world, so there's no buffering, no lag, just seamless browsing whether I'm working, streaming, or traveling. And here's where it gets even better.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
This is the Russell Brunson Show. Hey, what's up everybody? This is Russell Brunson. Welcome back to the show. Excited to be hanging out with you guys today. And mostly excited because today I'm going to talk about one of my favorite topics of all time. And excited to go deep on it with you guys.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Every time we get to this certain circumstance, situation, whatever, things unravel. Why? Most times it's like, oh, we're so frustrated versus like, okay, what's the pattern that's happening? There's this input and then I'm slipping into a pattern. What is the pattern? We figure out what that thing was. I'll share a really good example with this.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Growing up in wrestling, a lot of you guys know wrestlers, we cut weight. Like that's what we do. Especially when I was in high school, we just cut a lot of weight. In fact, all the way until, man, my senior year in high school, there were three kids in the country that all died from cutting weight. And so they changed the rules and stuff, which was way better for the sport.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But prior to that, I would come in on a Monday morning weighing 160 pounds. And by Thursday, I was weighing 130. So I'd lose 30 pounds. And then by Sunday, I'd be back to 130 – or sorry, 160. And by next Thursday, back down to – I was losing 30 pounds a week, week in and week out. But that's just the game. And it's water weight, so – Don't send me your health advice.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so that's kind of the game plan that we're going to go deep into right now. So hope you guys have fun with that. Hopefully you're okay with that because it's going to be a lot of fun for me and I just enjoy talking about this stuff. So let me know in the comments down below if you're cool with that. And if so, I'm going to jump right in. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Every time I talk about weight cutting, people send me other health advice. I'm like, you don't understand. You don't lose 30 pounds by eating less calories. You do it by squeezing the water out of your body, right? It's a different mindset. But I did that every single week for 12 years of my life. through middle school, high school, and college.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I was coming in and losing 15, 20, 30 pounds every single week. So what happened is I was so strict all week long. I ate healthy, cut out water, all the things. I'm not gonna teach you. Maybe I'll do a training in the future on how to cut weight. That could be a whole different video that four of you guys would care about. I had a whole pattern. Then we'd weigh in.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
After weigh-ins, you take as much nutrients to your body as possible because you're wrestling an hour later. So you get the right nutrients, light things, get energy back up. Then you go out there and wrestle, right? And then you're like, hey, I have a week to the next weigh-in. So what do you do? You eat everything. You haven't eaten in five days. So you eat.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
so much and you drink so much and it's just like, you're consuming because you're like, you're just starved, right? And so then I blow up, gain my 60, you know, back to 160 pounds. Monday, come on, jump on the scale. Oh crap, 30 pounds over. And then we start the process, eating perfectly, dieting, losing weight, like all this stuff, back down.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so like, that was the pattern for 12 years of my life, okay? Then I get done wrestling and I'm no longer competing. My wife and I are living our life. We have twins. She gets pregnant with twins and it's a funny season of our life because she's now got two babies inside of her and so she's eating for two.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I just got done wrestling and so I'm no longer working out and my wife's eating a ton of food and I'm like, I'm gonna eat food too. So we both start eating and both of us gain in the next four or five months, we both gain like 50, 60 pounds, right? And so I'm like, and she's big because she's pregnant and then the craziest thing happened.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
One day, December 11th, she has twin babies and loses like 50 pounds overnight. And I'm sitting here like, my weight's still here, right? And I had that weight for the next eight years. Could not get it off. Tried everything. And when I started realizing, I started seeing to myself is I would come in every single Monday. I eat super healthy Monday, Tuesday, Wednesday, Thursday, Friday.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So the first thing you got to understand, this is one of my favorite things to study and to learn about is understanding the difference between the conscious mind and the subconscious. Okay. I talk a lot about this. If you've ever been to my selling online event, I go deep in this, but from a standpoint of like helping, like learning how to sell people stuff, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I see my weight dropping, dropping, dropping. Then Friday would happen. Weekend starts, what I would do, I just made a weight. And I'd go in all weekend long, boom, boom, boom. Come back over the weekend, I was like, I gained a pound, right, from the weekend prior. And I'd lose weight, lose weight, lose weight, lose weight. Weekend party, eat a ton of food.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You know, this is Mormon partying, so this is me just eating a lot of food. Going to Burger King and eating, yeah, all sorts of stuff, right? And so like, for eight years, this cycle kept happening over and over and over, and it was crazy.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It wasn't until my friend Carrie Woodward, and she had wrestling brothers and stuff, but she looked at me one day and she's like, you realize you have an eating disorder, right? I'm like, what are you talking about? I don't have an eating disorder. And she's like, no, you do. She's like, look at like the pattern. You literally are in the same pattern that you were in your entire wrestling career.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like you eat healthy, eat flawless, like perfectly execution. And the weekends you gain it all back. And you do that thing. And like, you're in the exact same cycle. The last eight years you've been doing for the 12 years prior. And I was like, Oh my gosh. And suddenly I was aware of the pattern, which is phase number one, right? Recognizing the pattern. I recognize the pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
This is why I can't lose any weight. There's this pattern that was built subconsciously, right? And it's there. And I didn't even know it was there. So if I don't know it's there, it controls me forever. Unless I'm aware of it, I can't fix it. So number one, step number one, phase number one, write this down, tattoo it to your hand. Recognize the pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
What is the pattern you're rolling into, okay? Again, health, fitness, business, whatever it is, right? What is the pattern that is negatively holding you back? You have to recognize it, okay? That's step number one. Phase number two now in Tony's process is then you have to learn how to use the patterns, okay? So after you see the patterns, say, okay, now I know this is my pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
How do I use that pattern for my good, right? So for me with the eating thing, it was like, okay, now I know this. So I'm like, if I can just survive Saturday and Sunday, Friday night, Saturday and Sunday, I'm going to be okay, right? Right. It's the pattern is the weekends I'm going to party because I feel like I made weight so I can eat whatever I want. Right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so for me, it was like, OK, now I know the pattern. I'm aware of it. I recognize it. I can use that pattern. Right. So I start figuring out how to use that pattern. How do I use that in a way that this can be beneficial? So for me, it was like, OK, now I know this is my weak spot. So I got to fortify myself. How do I make sure Friday, Saturday, Sundays I'm good?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And then when I do that, then Monday starts and now I'm starting back off again. Right. And so I started tweaking things around. And so, and I, I might go deep into all the things I was doing, but as soon as I was able to recognize the pattern and figure out how to use the pattern, right. How to manipulate it. Then I started having more and more success. Right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
My weight started coming down, things got better. And like so much that came from like understanding the pattern. Okay. Um, So phase number two is like using the pattern. But there's a better, there's a next phase which is even better. And I'll get to that here in a second. But that's, for a lot of you, it's gonna be the next phase, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Because I'm having a conscious conversation with somebody, but if I want to sell them, I'm actually, um, I'm speaking in a way that I'm speaking directly to their subconscious mind because that's what gets them to break their false belief patterns, gets them to move, and you have to understand how to do that. So I have a whole event about that in context of selling.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So it's like, I keep trying to launch my funnel, but I'm not having success. Well, why not? And I'll probably ask a couple questions. You're like, well, I'm on my 30th try. Or you're like, I don't have an offer yet. And I'm like, how long have you been listening to me? Like, I'm listening to you for three years, read every book. I'm like, you don't have an offer yet? That's step number one.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You gotta create an offer, right? Or it's like you get in this learning cycle, right? Because it feels good to learn. I see this all the time where people are like, the pattern they have is like, I love learning. I go to seminars, events, listen to podcasts, read a book, and they get in this learning pattern because they love it. It feels good. But they're not in a pattern to be successful, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So it's like, oh my gosh, I'm in a learning pattern. When I was in college, I was in high school. I used to love to learn. I felt smarter. I felt like significance, the fact that I was smarter than other people. So I loved learning.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I went to school, went to, you know, and for some of you guys, especially you guys who are like, you've got your master's and your doctorate and you're like, like, you're just this pattern of like, I love to learn. I'm going to, I'm going to acquire all this knowledge. but you're not in a pattern of executing, getting things done, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So you realize like, the reason I'm not successful, I've been stuck in this pattern. And I'm in this pattern because it gives me significance and happiness and all these things from back when I was in high school and then middle school and college, right? It's like, I'm in the same thing now. I'm just learning and I'm learning. I'm stuck in this pattern, right? Maybe it's not you.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Maybe it's like, you got the thing out, but now you got the fun alive and you did all the pieces that you created it all, but you're not getting traffic. And it's like, why am I getting traffic? It's like, well, what's your pattern? Okay, there's a pattern that's holding you back from doing it, right? What's the subconscious pattern? Like, well, every day I wake up and then I come and I,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And what are you doing? I don't know. I would ask these questions and figure out what the pattern is. After you're aware of it, it's like, hey, well, the pattern to get people to come to your funnel is this. There's two ways. It's free or pay. If you're doing free traffic, it's like you need to create a new pattern. Oh, sorry. I'm showing you guys what phase three is.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But it's like I've got to create a new pattern that's going to give me the outcome. So what's the pattern? It's me and my wrestling coach saying, Russell, you're losing because your elbows are out. What's the new pattern? Coming back, elbows in. Now I'm going to drill and drill and drill 1,000 times, 2,000, 5,000 times this way until it becomes subconsciously inside of there.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And then now instinctively when it hits, the pattern is the correct pattern I go to. So I kind of skipped ahead, but phase number three for Tony is then creating a new pattern, okay? So phase one, recognize the pattern. Phase two, learning how to use those patterns to be more successful. But step number three, phase number three is way better, which is now creating a new pattern, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You have this old pattern, it's been great. Okay. But now you got to create a new pattern. So what's the new pattern that we're consciously creating? Not the one that was given to us because our dad said something to us or our family member or someone at school made fun of us or, or whatever the thing is. Right. It's like, what's the pattern I want to create? I consciously create this thing. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But this one, I want to explain it in context for you just understanding your life and why you do the things you do and why you sometimes don't do the things you want to do, right? And it all comes down to this conscious and subconscious, like how these two minds of ours work, okay? And I can get deep into like the... you know, the science behind it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And this is where, you know, morning routines, people talk about our habits. Like how do we make something habitual, habitual habits or things that you just do over and over and over again until it becomes a pattern. Right. And so the beginning though, you don't, Like you have these prebuilt patterns that are either helping you or they're holding you back, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When I get to the third phase and we create new patterns, like it's coming back and say, okay, I'm going to create a pattern, but I'm doing it consciously, right? And so the very first constantly is going to be slower. I got to do the thing. I got to practice. I got to practice again. I got to practice again. I got to practice again. I'm drilling the move. I'm drilling the move, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm driving to the office. I'm driving to the office. So eventually it like, it becomes the pattern. Okay. And you got to drill that thing like repetition over and over. Like repetition is such a big part. I can do the repetition until it becomes a new ingrained pattern. Okay. Patterns are kind of like, um, uh, ruts in a field, like think about a tractor, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
A tractor is out there in the field. It's doing the tractoring thing. It's going through all the fields, right? And let's say the field's wet a little bit, right? So it goes through and it starts digging these, like these ruts into the, into the mud, into the dirt, right? And then the, the, the mud hardens and stuff. And now these huge, these huge divots, these huge ruts, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And if I'm driving a tractor, I could drive to the rivets. I could jump out of it and they'll snap into those ruts, right? And it'll just fall. It'll fall a pattern, right? That's what's happening. Our brain, we've done things so many times. There's these ruts. So for us, it's like, hey, if I'm gonna be successful, like I can understand, okay, here's the ruts, here's what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm aware of it now, I'm seeing it, but if I wanna really be successful, I gotta create the new ruts, right? The new pattern. So I gotta stop the tractor, get some boards, drive it out of these ruts, and say, okay, now what's the ruts I need it to be in to be successful? And you start building it, cultivating it, drilling it over and over and over until it becomes a new pattern, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so that's the key there on step number two, right, is the pattern. So again, Tony's three phases. Phase number is recognizing patterns. Phase number two is using the patterns. And then the best phase is moving into creating your own patterns, right? They're going to get you the new moves, get you the success, okay? All right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So before I move on to step number three, I got something really cool to share with you guys. And it happens to be about my favorite company on the planet called ClickFunnels. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, you're going to need to use ClickFunnels.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dreams than any other company that you've ever heard of. ClickFunnels was built for the dreamers and the doers, and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Now, the title I have for this presentation, for the video, for the podcast, whatever you want to call it, is it's the master key that unlocks all success. And I've been geeking out over the last... I mean, honestly, two decades of my life, three decades of my life trying to figure out how to be successful in wrestling and then in business and other things in my life.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I just want you guys to understand what you need to understand to be successful with it, okay? So the first thing you understand is that, like by default, when we're born as kids, like we're blank slates, right? And everything we're learning is patterns. We're learning these patterns and they get ingrained into our body, into our mind. And that's like, That's really what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Our link gives you four extra months for free on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. That's nordvpn.com slash secrets, or go to the link in the podcast description. Don't leave your security to chance. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all free. It's at 70% off, and I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Okay, so with that said, the third piece, and this is the key. This is the master key, okay? I told you guys that this episode, there's a master key, and this is what the master key is.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When you understand this, this is the part that is the key. And I found this randomly. You guys know Viktor Frankl. I wrote, man, search for happiness 100%. One of the best books of all time. But there's a quote. I can't remember if it came from that book or another book. I bought everything he's ever written because he's amazing. But there's this quote.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And this is the thing that unlocked everything for me, okay? You think about patterns, right? There's usually something that happens. There's like, there's the stimulus and there's a response, right? And so someone hits us. We get the email. We see the thing on swipe. Someone shoots on our legs. Someone, like, fill in like whatever that version is for you. Okay, you get depressed. You get anxiety.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You get fear. You get whatever, right? There's some stimulus, right? And then there's the response, right? And that's what happens. And so this response typically by default is going to be the pattern that you've done the most, right? Stimulus happens, boom, you instantly hit into, or your stimulus hits, you instantly into your subconscious pattern. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So consciously we decided like, hey, I want to go do this thing. And I think one of the easy examples to think about is like, let's say when you wanted to learn a car the first time, right? You jumped behind the car and you're consciously have to be aware of all these things, right? Okay, here's the steering wheel. Here's the clutch.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so this quote, like it gave me so much freedom when I understood, like, again, this is the master key. So this is what he said. You guys ready for this? This is a writer downer. I'll read it twice because it's so important. Victor Franklin said, between the stimulus and the response, there's a space. And in that space lies our freedom and power to choose our responses.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
In our responses lies our growth and our freedom. Did you guys catch that? Between the stimulus and the response, okay? So the thing happens, the trigger happens, your subconscious response. He said between the stimulus and the response, there's a space, okay? It's a gap. It's a little tiny space and it's not long. It's very, very short, right? There's this gap. There's a space.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It says in that space lies our freedom and our power to choose our response, to choose the pattern we want. Okay? That's the problem most people have. They don't choose the pattern. Stimulus hits, response, boom, into subconscious pattern and it's going to either serve them or it's going to destroy them. And it happens every single day, a hundred times every single day or more. Right? Okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
In that space lies our freedom and power to choose our responses. In our response lies our growth and our freedom. Okay, that's the key, that's the master keys, understanding that we have a choice. We need to become aware of our patterns because there's gonna be a stimulus and there's gonna be a response, okay? And by default, you are running off of response.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You know, again, wrestling, it's me, it's my middle school thing that I drill, right? I'm at a college level trying to compete and all of a sudden the stimulus hits and my response is a middle school wrestling response, right? The guy takes me down easily. And I'm like, man, I gotta work harder. No, no, no, you gotta work harder. You have to fix the response, okay? The pattern's incorrect.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Perfect practice makes perfect. Not just practice makes perfect, right? So right now, you have been living your entire life at this point, practicing imperfectly. The subconscious responses have been happening because of just life happening. You were not aware of it, right? Now you're aware of it, right? Phase number from Tony, become aware of the pattern, right? Now the stimulus hits.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm aware, oh my gosh, my pattern is always to do this, okay? My pattern is when Friday happens, I'm gonna go eat as much as possible because I feel like I just earned free food because I've been cutting weight all week, even though I'm not cutting weight anymore, right? Stimulus response, stimulus, I become aware of the pattern.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If you're old school like me or like, here's the things, here's the radio, here's the, and so like all these things, you're driving, you're trying to stay within lines and you're like consciously keep going back and forth, stay in line. Stay in line. You go back and forth. You're trying to figure out where you're going. You've got a map. You're consciously doing all this stuff.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Stimulus hits, I become aware of the pattern, and now there's this space. And the space happens, and it's very short, okay? Where I can go and I can figure out what is the pattern I want to do. Move to. Okay? And then we start doing that. Right? We build a new pattern. We create a new pattern. We go there over and over and over again until it becomes the correct response. Okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But until it does, and it's going to take a while, right? You have to realize that there is a space between a stimulus response. Somebody says something to you. Instead of responding, you stop. You're like, okay, the pattern I normally go to is anger. The pattern I normally go to is fear. The pattern I normally go to is tears or whatever, right? No, no.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
What's the pattern I need to go to that's gonna give me the, like, what's the new ruts I gotta create? What's that look like? Okay, here's the new ones. I gotta create the new pattern, okay? And that's how you start growing in life, you guys. That's how you start having more success. That is the master key, is starting to come back and looking at this whole thing, stimulus response.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Okay, here's the stimulus. What's the pattern that I'm responding to? And so think about any area of your life you're not happy with. It could be your finances, it could be your family, it could be your spouse, your kids, it could be your coworker, it could be whatever, right? When you start becoming hyper aware of the stimuluses that are happening, right? What is the stimulus?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And when the stimulus happens, what's your response? I watch this all the time with coaching clients. I have a chance. I don't do a lot of it, but I have my inner circle. I do one-on-one coaching with them. It's always interesting because I'll ask them a ton of questions. People are like, you just sit there for like, there's this thing we call decade day. I give people 15 minutes.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'll spend 10 minutes just asking them questions. They're like, why do you keep, I just want you to solve my problem. I keep asking questions. They're like, this is so interesting. Then I ask a question for 10 minutes or so. All I'm really doing is trying to understand their stimulus response. What's the pattern that they're in?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And I ask the questions and eventually I'm like, okay, this is the pattern you're in. And because they paid for me to coach them, I'll tell them, like, this is the pattern you have. Like, here's the tweak. This is how you change the pattern. Right now, every time you say this, you default to it. You see it sometimes in their face. Like, they'll talk about their business.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And they'll sigh, and they'll get sad, and they'll look around like, I can see you. You're not gonna have success in this business if I can see that, right? I see the response that's happening. The pattern's happening, it's showing up on your face and I can see it by asking you a couple questions.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And sometimes they're excited about the business, but then you ask them about their team, or you ask them about traffic or about whatever the thing is, right? And you see the, they see the response, this, the physiological shift in their countenance happens because of that. And I can stop and be like, okay, they're like, you are so happy. Tell me about your vision.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
That's why the very first time that you drive somewhere, it's really hard. It's a really difficult thing. Then what happens is we do it once. We do it a second time, a third time, and a fourth time. We keep consciously doing it. Consciously, we're doing this thing, but it builds a subconscious pattern. Eventually, You jump in the car and you start driving and you don't even know what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And the second I asked you about your team, everything dropped. I was like, I saw the pattern, right? We got to fix that pattern. If you hate your employees, you got to go, like there's the pattern. So either you got to learn how to love them or you got to get new employees or like whatever that thing might be. Right. Or sometimes I see people who, um, they have this response where it's like,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
they want to grow a business, but they have pain associated with it, right? I have a friend who, man, this is probably 20 years ago, he had way too much success too fast, and it destroyed him, his life, his marriage, got into drugs, alcohol, like lost everything.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And it's fascinating now, he's come on the other side of that, and I watch him as he starts new areas of his life, he starts having some success, and every time he gets this little glimpse of success, he just self implodes and he doesn't understand why. I keep trying to tell him like, I'm like, cause you liken success to ultimate failure.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So even though you consciously want success, your body's like, last time I had success, this is what happened to me, right? And so it's built patterns to make sure that you never happen, that never happens to you again. So because of that, he can never have success. I'm like, you gotta become hyper aware of that pattern, right? And then you gotta go create new patterns.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Because until you do, you will never, like your subconscious is moving so fast, right? When I say 27,000 times faster in your conscious mind. As soon as you're thinking about it, sorry, not happening, like you can feel it, you can see it, people can see it externally on you, right? When you think about it, when you start going towards it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so it's just such a key to start understanding those things. And so think about any area of your life you're not happy and think about this, excuse me, think about the stimuluses that are happening and then the pattern that's automatically responding. And he has to come back and say, look, for me to be more successful, it's not for me to work harder or work longer hours or do anything.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It's me fixing the stimulus, the response to my stimulus, fixing the pattern, rebuilding the pattern a new way. Me coming from middle school to wrestling in college, I could put in 20 hours a day and I'm not gonna get any better because my elbows are always out because that's the pattern I drilled my entire middle school. I have to stop that. I have to change the pattern
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
get in the right stance, and then drill that as many times as possible till that becomes the pattern. The ruts get deeper and deeper and deeper, right? It moves from being conscious to subconscious. Now I'm out there wrestling. I don't even know what's happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I shake hands, everything disappears, and I'm wrestling, and all of a sudden it's like, I feel like, I don't even know, subconsciously, 27,000 times faster, subconsciously my brain's like, feels he moved, that means his leg's open, boom, right? And like, that fast, in position, shot, elbow correct, like boom, and like, it happens, right? But that's the way the game is played.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And it's not just athletics. It's in business. It's in entrepreneurship. It's in relationships. It's everywhere. And so that is the key. That's the thing you guys have to learn and understand and master. Okay, really quickly before we move on. Do you guys have a funnel but it's not converting? If so, the problem 99% of the time is your funnel is good but you suck at selling.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description or going to sellingonline.com slash podcast right now.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Okay, so to wrap everything up, if you want to change your life, the master key, okay, is again, number one, you have to start becoming really, really good at recognizing the patterns, right? What's the pattern, okay? Number two is realizing that between the stimulus and the response, the trigger and the pattern, there's space.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Your brain is constantly thinking about something else. All these things are happening and your subconscious mind is like, I know how to get into the office and boom, you show up to the office, right? And you get out of your car, you're like, how did I get here? I don't know how I even got here. Or sometimes you think you're going to go somewhere else but then you stop paying attention.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And in that space, you have the opportunity to stop and to choose the pattern you want, right? It's the pattern interrupt. You gotta like... Interrupt the pattern. There's some space. And then from there, you're rebuilding with a new pattern. And you got to drill that new pattern until it becomes second nature, until it becomes the default, until it becomes the response.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And when you do that, then when life comes at you, business, personality, whatever, you've created the correct pattern that's going to take you to the result you want. And that's literally the key. It's so fascinating because for years of my life, I've tried so much to like... outwork it, outdo things. And there's a lot that goes to hard work, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And hard work is good at helping you build the habits and the things I ask. I'm not against hard work. In fact, I love hard work probably more than most people. But what's crazy is instead of trying to push a car up a hill where someone inside's got their foot on the brake,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If I can stop, like, take the foot off the brake and, like, fix things, you know, change the pattern, then it becomes really simple and really easy. And so, yeah, that's what I wanted to share with you guys today. I hope it was helpful for you.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It's fun for me to talk about this kind of stuff because most of the time I'm talking about business and it's like the reality is, like, the squeeze page isn't the thing that's holding you back. It's your ability or your willingness to follow, like, to get out of the pattern that's holding you back and get the right pattern. Like, that's really, like...
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
the bulk of what I do with people, or I have a chance to work one-on-one with them. It's less about the tactics, because the tactics of business is actually pretty easy. The hardest thing is recognizing and rebuilding your patterns that'll allow you to actually execute the game plan. Because the game plan is simple. I've read about it in all my books. You've got any of them.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You've got dot-com secrets, expert secrets. You have all the books. You've got the plans. It's just your response when the thing hits you. What does Mike Tyson say? Everybody's got a plan until you hit in the face. right? You have a plan consciously and you hit the face and your subconscious takes over.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And depending on how you've trained that, depending on the patterns that you have consciously built to correctly response to the punch in the face is how the success looks on the other side of it. So that's the hope that helps. Thank you guys so much for listening to the show. I appreciate you all. Thank you for allowing me to serve you guys. I love it. I love you.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I cannot wait to see how you change the world. Thanks so much. And we'll talk to you guys all soon. Bye.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Your subconscious mind will take you to where, you end up at the office like, I was trying to go to church. What just happened, right? Because the pattern is still there. And so all we say is consciously, I want to go to this place. Subconscious mind takes over. The pattern happens and then boom, we just go. Okay. And so these patterns happen over and over and over again.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like first time we do something, it's consciously, second time's consciously, third time, we keep doing it over and over and over again until it becomes a pattern and then becomes part of us. Okay. In sports athletics, a lot of times they call us muscle memory, right? Again, I didn't know, I didn't understand conscious or subconscious back then, but I was competing as an athlete.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
That's what they said. Like you had to drill something so many times, it becomes muscle memory. It's just part of you, right? And that's what we're talking about, right? When I was in wrestling practice, I consciously would sit with the coach and they'd say, okay, here's how you do a single leg, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And you go through, here's where the arm goes and the other arm, and we walk through all the pieces, right? And then we drill and we drill and we drill and we'll drill that same move hundreds and hundreds, if not thousands of times, right? It's like, I'm not like, it's not that hard to get the move, right? But I'm doing is I'm taking his consciously, I'm turning into a subconscious reaction, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so I know that like when somebody moves this way, right? I'm not thinking, okay, the person stepped here. Now I'm going to go take a shot, right? Instead, what happens is you've done so many times that your subconscious mind just feels it all since like, like there's a, there's less pressure. Something's opening here.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Something's moving and you don't even know what's happening, but boom, your subconscious mind, because you've drilled it so many times consciously, it's become subconscious. Now your subconscious mind just takes it and it happens. Okay. And it's really fascinating. And the reason why it's so important, I was doing some studies and looking this up, like
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
My family, my kids, all sorts of stuff. I geek out on it. I buy a lot of books. I study. I go to the obsessive compulsive level. I think I made like 18,000 books I bought in the last two years all based on success.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
the speed of our conscious mind versus our subconscious mind. It's like our conscious mind can handle, I think it's like 50 bits per second or something like that, where our subconscious is like 400 billion bits per second. It's insane. In fact, the stat I found, and there's a bunch of different stats, they all kind of conflict a little bit, but basically it was 27,500 times faster.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like that's the speed difference, right? And so when I started wrestling again as an old man, I started going to these tournaments. It was crazy because I got out there to start wrestling and I would be wrestling out there. All of a sudden I see the move. I'm like, there's the move. Like his leg's open. But I'm very conscious, right? Because I've been doing it. So I was conscious.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I go to shoot and I'm like slowly. By the time I'm like halfway there, the guy's leg's already gone because I move so slow, right? That's what happens when we're conscious.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
okay but when you get back to the spot you're drilling you're drilling your side it gets in your subconscious you're not thinking you're just out there playing having fun all of a sudden it's like boom you just go because you felt it subconsciously 27,500 times faster right that much faster boom your brain just just subconscious goes right that's why they always talk about if you're in your head you're dead because like as an athlete if you're in your head you're consciously thinking okay what do i do now what do i do now right it's when you get out of conscious and in subconscious that's when you get into flow state and you can do so much more because your subconscious so much faster
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Because it's built patterns, and you've done those patterns so many times that just that part of your brain takes over, and it's so much faster than your conscious mind. So anytime you're doing things consciously, that's when you struggle. I see this happening when I'm speaking on stage.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
If I'm on stage and I'm very conscious, like I'm too slide-driven or too much, I get out of the rhythm, and it's just hard to explain. Where I'll get in a spot where I'm doing something, and also I don't know what happens. I feel like something else takes over. And it's a different experience. I can tell the times that I'm teaching consciously versus subconsciously.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When I'm teaching subconsciously, that's when magic happens. People are crying, things are happening, and it's hard to get to that point, but it's just tons and tons and tons of repetition that transitions you from conscious to subconscious, right? And so it's the key. Now, a couple things to note, and this is gonna set up the next part, so it's important to understand this.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I had a really good coach one time, and he asked everyone, he said, you know, we're practicing the same thing over and over and over again, and he says, He says, what do you guys know about practice? And some of my team's like, practice makes perfect. And my coach is like, well, that's not actually true. I'm like, what are you talking about? Why are we practicing all day, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
We're trying to get perfect. And he said, perfect practice makes perfect, okay? So this is what happened. I see this every – actually every jumper. I wrestled in middle school. I wrestled in high school. I wrestled at college. I wrestled like – I trained at Olympic level. Never got to compete at that level but I trained there.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Yeah, so I'm into it deep, and I want to simplify so much of it for you guys because there's a lot of stuff, and you can get down the weeds and the rabbit holes, but there's some things that are really, really simple, and you understand them. It literally is the key. I'm calling it the master key. Napoleon Hill has a course called Master Keys. Charles Hanel has a course called Master Keys.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So like what's interesting is that each level, what happens is you come in with your good habits and your bad habits, right? So as a kid, I'm learning a single leg and my coaches, my dad, everyone is like just trying to get me to actually shoot. Like just – shoot and grab their legs, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I do it, and eventually I get better, I get pretty good at it, because I've done it so many times, and I have some success, I'm aggressive, so I start winning some matches that way, and it's like, cool, I'm good on my feet, right? I'm good at shooting and taking people down.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
But then I get to the high school level, and all of a sudden I go out there, and I didn't realize this, but I have bad habits, I'm standing too straight, my elbows are out, and it didn't affect me at this level, because... because the kids weren't that good. But the next level, those kids who are better than me, they pick it apart really easy.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You're out of position, you're out of stance, it's really easy to beat me. So I have to go back and relearn the pattern. I have this pattern that I've been doing in middle school. I go to high school and the pattern doesn't work anymore. So I have to break the pattern, I have to redo it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I have to come back, I have to relearn how to shoot, how to keep my elbows in, how to keep my arms small, how to keep in stance, how to shoot over. And so all through high school for the next four years, I'm drilling, drilling, and I'm building this new muscle memory. It gets better and better and better, the spot where I get to a certain level. For me, it was like I became a state champ,
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I went to nationals, took second place in the country. I was really good, right? And then I got a college scholarship. So I go to college, and I show up the very first day, and again, I'm a state champ, I'm second place in the country, all American. I think I'm gonna just kill it when I walk in this room with these college kids, and I get destroyed. And it was humbling for me. What just happened?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I'm really good. How are these guys beating me so bad? And I realized just because I had been practicing to that level, but I was out of position in so many places I didn't know. I get to the next level and it's like, these guys are so much better that I can't do things sloppy. My hips are out. Tiny little nuances changed everything.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
So I had to go learn how to rebuild these patterns in a way where I could beat the guys at the next level. And so I saw it so much in wrestling, every single area I'd go to. But the key was understanding, first off, that by just, just by default, you have these patterns, right? From whatever level you are. Okay. Now, obviously I'm sure I got a handful of wrestlers listening to this.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Most of you guys aren't wrestlers. You're mostly, you guys are entrepreneurs who are listening. And so I want to liken this to entrepreneurship, right? And just any area of life, actually with your family, with your kids, with, with anyone, right? We have these patterns and the patterns started when we were young, right? And, um, we don't remember consciously making these, but they happened, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Um, and so the pattern, it could be, it could be all sorts of things. Tony Robbins talks about
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
when you're a little kid and you're trying to get attention, trying to get love and stuff, and all of a sudden, one kid goes and he trips and makes everyone laugh, and he's like, that day a comedian was born, because you saw the pattern, like, oh, I tripped, they laughed, I'm gonna do that again, and so you start doing funny things, and that's how you get love, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Both these guys have courses from way back in the early 1900s, but this for me is like my version of that. This is the master key that when you understand this and you plug it in and you use it, it can literally unlock all your success in any area of your life.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And someone else, they tried a bunch of things and their family wasn't paying attention to them, and then when they achieved something, And all of a sudden, they had success achieving, and he's like, that day an achiever was born. If I achieve something, something's gonna happen. We start building these patterns just based on things that are happening.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When we're two years old, three years old, five years old, 10 years old, we don't even know they're happening, but these patterns start happening, right? And a lot of times these patterns will serve you in some areas of your life and they will hinder you in other areas of life, okay? But you're showing up to your life right now with a whole bunch of patterns that have been programmed, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
It's me wrestling in middle school, doing something that got me through life. Now I'm trying to operate at this level and my pattern is wrong. Okay. It was okay. It was good enough to let me win at that level, but I'm at the next level now. And like, I just keep failing and failing and I don't understand why I'm so confused. Right.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And so that's the, that's the first step to understand is that this is what's happening in our whole brain. There's this conscious thing we want to do. And we're building subconscious patterns, right? And subconscious patterns, if done correctly, will lead you to the next level of success. If done incorrectly, will hold you back. Okay.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And again, a lot of times it's something that served you, which is why it's so frustrating. They served me for so long, but now it's not serving me. Right. It's understanding that it's coming back. So, okay. Uh, I, I'm in a pattern that's not correct. Right. My subconscious programming that got me to this level is not getting the next level. I got to fix that.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Okay, and this is where most people make the mistake when they want success, is they're trying to figure out, like, I work harder, I gotta do more things, I gotta, and it's like, no, no, no, usually it's not that. Usually it's literally, it's fixing this pattern that you're struggling with, okay? So that's the first step is to understand that, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I don't care if you're trying to be more successful as an entrepreneur, as a father, as a wife, as a spouse, as an athlete, whatever it is, this key is the key. And it's so simple and so powerful after you understand it. And so I'm going to spend some time going deep into it today. So if you guys are cool with that, I'm going to jump right in.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Go to Indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Hey, it's Russell Brunson, and I have a confession to make.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. Now I'm gonna move into step number two, which is kind of building upon this, right? Step number two then is understanding patterns.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And man, we had Funnel Hacking Live two or three weeks ago, whenever it was, Tony Robbins came and spoke at the very end of the event. And as Tony does, he shares a million cool things, but he shared one of the things I've heard him talk about a lot, it's one of my favorite things, but it's understanding patterns. He's like, patterns are the key to everything in life, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Like when you start understanding, like everything's happening as a pattern. Somebody punches you, you instantly are going to a pattern, right? You're subconsciously moving to a pattern. You get a bad email in the morning, you instantly hit a pattern. Somebody says something to you, like someone honks at you, like a million different things, right?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
I've got three core things I'm going to talk about today. Each one we'll go kind of deep on because they all kind of build upon the other. So make sure you don't skip to the end. Make sure you don't miss anything because the first one builds on the second, which builds on the third. And then when you place all three of them together, it's like, oh, that's the secret. That's the whole key.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
You're scrolling on Facebook and something happens or Instagram or YouTube and like these patterns are just automatically being fired off from things that you've been doing for the last
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
you know however how old you are right now all those years these subconscious patterns you've built to like survive life have been in the program right and so what's happening is like these patterns keep happening and then you react to them and you don't even know right so a trigger happens and then you react to the pattern and you're stuck in this pattern okay and so uh what tony talked about is three levels of this and honestly when i when i met tony robbins back 15 16 years ago um
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
like of all the things he did, he did so many great things for me, so many things that I learned and like I could go on to like all the frameworks I learned from him, but really like one of the most powerful things is he helped me become aware of my patterns. And when you become aware of something, then you can actually do something about it.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Most of us, most people live their lives not even knowing that they have these patterns and they're frustrated that they're not having the success they want, the happiness they want, the health they want, the whatever, and they don't realize it's all just because of these patterns.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
They have their middle school wrestling patterns and they're trying to wrestle in college and they're not having success and they're just frustrated. Like I'm working harder, but it doesn't matter. If you're out of position, right? For the analogy, if I'm out of position, those guys are going to beat me every single time. It's not me working harder. It's me realizing that I practiced imperfectly.
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And perfect practice makes perfect, not practice makes perfect, right? So I got to come back to the drawing board, reset my patterns, and then practice perfectly to build the correct patterns, okay? All right, so here's Tony's three levels of patterns, okay? Level number one, He says you have to recognize the pattern, okay?
The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
And this is, again, one of the greatest gifts I can give you is helping you to start recognizing patterns, okay? He said you gotta identify patterns in your life such as history or in your own habits or things that are happening, right? So what are the patterns? So I think about this all the time, like with myself specifically, like the same struggle with my wife. I'm like, okay,
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Yeah. So first off, it comes back to what I mentioned earlier. So there's always three things in every page of a funnel. So hook, a story, an offer. And I always tell people, like, if you were to hire me, I do console days for 100 grand a day. People fly out here.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Like, I always tell them, like, the only thing I'm going to do is I'm going to look at every page of the funnel, and it's either going to be a hook, a story, or the offer. Like, one of those things is always off, right?
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So a good example, I have someone that's in my inner circle, and they had a webinar that was teaching people how to, like, make money with local reviews or something like that, right? And they had this webinar, and they had a webinar that was really good. They had a landing page, everything was there, right?
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
But it was costing them, I think on average, it cost them like $25 per lead to get someone to register for a webinar. And then from that, it was like, I think they're like 12% of the people who registered actually showed up. So it's costing them like $150 for every person to show up on this webinar. And then the webinars actually converted really good. Like they're teaching the process.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
They sold a really good offer and they did really well. But it was just, the conversions were bad. And so they wanted me to help them rebuild the entire funnel and the webinar and everything. And I was like, I don't think it's, That big, I think you're just missing one thing.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
I said, when I look at the registration page, their headline was something like, learn how to make money with helping local businesses with local reviews. I was like, the problem with that is there's no curiosity. When I see that, I'm like, oh, this is a webinar. Teach people how to make, you know, they're going to teach me how to make money with local reviews.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And if you think you know the answer already, then first off, you're not going to register. And if you do register, you may or may not show up. But you're like, I think I know this is about register. And if I'm, you know, if I'm bored, maybe I'll show up, right? And so all we did is we took that, I was like, let's just change the hook and make it more, like, let's make more curiosity in the hook.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And so we changed it from how to make money teaching people how to do local reviews or whatever, to like, something like, this is the loophole we found to help make extra money helping local businesses. And this is not, and we talked about all the things it wasn't.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
This is not doing Facebook ads, this is not doing Instagram, this is whatever, all the things that people might think it was, we talked about what it was not, and said register to find out exactly what this new thing is, and then we'll show you how to use it inside your business. So we just made it more curiosity-based. That's all we changed on the registration page.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And it went from like $25 per registrant. Now I started getting registrants at $5 a piece. So it dropped the cost down to one-fifth. And then because people didn't know what it was unless they showed up, their show break went from like 12% to like 26%.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So between those two things, all of a sudden the metrics of the business changed and this funnel went on to make them millions of dollars just by changing a hook on a page. Right? So that's how, like you talked about, it's just like simple psychology that these little tiny tweaks and little tiny changes have huge impact across the funnel. Right? And so for me, that's what I'm always looking for.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
That's why I look at so many people's Funnels just get ideas of like, oh, look how they did that. Look how they did this. And the more I see people buying ads, like the telltale sign of like, people always ask me, how do you know if funnel's working? Like if the company is spending a lot of money on ads, you keep seeing it over and over and over again, they probably are doing something right.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And so I'll click on it. I'll go look at it. I'm like, oh, look. Look how they did that. Look how they framed that. Look how they made this offer. Look what, you know, and we're just looking at those little things and they'll come back and test them on our pages. And like I said, a little tweak like that can dramatically change the metrics of a business.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So it's like searching for buried treasure and then applying it back to your business, which is so much fun.