The Russell Brunson Show
Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Wed, 01 Jan 2025
In this episode of the Marketing Secrets podcast, I’m thrilled to bring you part two of my exclusive interview with the legendary Dan Kennedy, recorded during our unforgettable Day with Dan event at Funnel Hacking Live. As we gear up for FHL 10, the final chapter of this incredible journey, Dan’s wisdom takes center stage again, providing invaluable strategies for entrepreneurs ready to disrupt norms and lead with boldness. This conversation dives deep into the principles of niching, the psychology of pricing, and the art of leapfrogging industry conventions. Dan and I explore the transformative power of targeting specific subcultures and how narrowing your focus can exponentially increase your business impact. From dissecting sales psychology inspired by Zig Ziglar to creating scarcity-driven demand, this episode is packed with actionable insights. Dan also unveils the art of storytelling and positioning, sharing how these timeless techniques have driven his success and can fuel yours. Key Highlights: The Psychology of Pricing: Why the right price is crucial and how to overcome the fear of pricing too high. Riches in Niches: The power of identifying and dominating specific subcultures. The Leapfrog Theory: How to bypass traditional ladders and achieve massive success faster. Scarcity-Driven Selling: Creating irresistible offers that inspire immediate action. Timeless Sales Techniques: Lessons from icons like Zig Ziglar and Houdini. Don’t miss this powerful conclusion to our Day with Dan series, where we uncover the strategies that make radical leaders thrive. Be sure to listen to part one if you haven’t already, and prepare for the insights that can revolutionize your business! Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What insights does Dan Kennedy share about pricing psychology?
Das ist linkedin.com. Terms und Bedingungen beweisen. Nur auf LinkedIn-Ads. Hey, alle. Bis zum nächsten Mal. Bis zum nächsten Mal. Es ist personalisiert, automatisch und völlig flexibel. Und willst du wissen, was mein absoluter Lieblingsfunktion ist? Custom Inbox Views. Ich habe Views für meinen Podcast, meinen internen Team, meine JV-Partner und sogar Launch-Kommissionen geschaffen.
Vielen Dank.
Vielen Dank.
Bis zum nächsten Mal.
Tschüss.
Vielen Dank.
Vielen Dank.
Vielen Dank.
Vielen Dank.
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Chapter 2: How can niching down elevate your business?
Es ist nicht mehr so, wie es damals war.
Es ist nicht mehr so, wie es damals war.
Vielen Dank.
Vielen Dank.
Vielen Dank.
Vielen Dank.
Vielen Dank.
Wir haben hier die Türen gegräbt.
Und das ist das, was wir hier machen.
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Chapter 3: What is the Leapfrog Theory in business?
Vielen Dank.
Vielen Dank.
Funnel Hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing, we were looking for more support people to be able to handle the launch. And we figured, no big deal, we're going to find somebody quickly. But that didn't happen.
We spent weeks trying to hire the right person, we put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. Vielen Dank. Sponsored Jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time and there's no monthly fee or contract. You just pay for results. Wollt ihr wissen, wie schnell es funktioniert? In der Zeit, in der wir euch über diese Geschichte erzählt haben, wurden 23 Hörer auf Indeed weltweit gemacht.
Das ist, wie effizient es ist. Es ist kein Wunsch, länger zu warten. Sprechen Sie Ihre Hörer jetzt mit Indeed. Und die Zuhörer dieser Show bekommen einen 75-Dollar-Sponsoren-Jobkredit, um Ihre Jobs mehr Aufmerksamkeit zu bekommen, bei Indeed.com. Das ist Indeed.com. So, was wartet ihr? Geht einfach zu Indeed.com.
Klickt jetzt und unterstützt unseren Show, indem ihr über Indeed gehört habt, auf diesem Podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. Bis zum nächsten Mal. Untertitelung des ZDF für funk, 2017 Bis zum nächsten Mal. So go follow This is Small Business on Apple Podcasts, Spotify or wherever you listen.
Vielen Dank.
Vielen Dank.
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Chapter 4: How can scarcity-driven selling boost sales?
Vielen Dank.
Vielen Dank.
Vielen Dank.
Vielen Dank.
Ich glaube, das ist eine gute Frage.
Ich glaube, das ist eine gute Frage.
Ich glaube, das ist eine gute Frage.
Es ist so, es ist so, es ist so.
Das ist das, was wir machen.
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