The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
07 May 2025
What happens when you stop chasing money… and start building a business around calling, purpose, and peace? In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!! They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business. Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits. Key Highlights: The story of how Larry and Staci gave away everything… And what God did next How they teach CEOs to shift from chasing revenue to building legacy through generosity Why they believe peace - not success - is the new metric that matters The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity How they tie every offer to a mission, and require their clients to do the same Why your calling is your business (and how to finally merge the two) Their bold approach to faith-first decision making… Even when it makes zero financial sense This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond. If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good. You can learn more and join their next challenge at fbfchallenge.com. https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up everybody?
Welcome back to the show. I'm here today with two of my newer friends. I've been having so much fun over the last three or four months hanging out with them. They joined my Atlas group and now we're here at Inner Circle and I wanted to pull them aside because it's just been fun watching them from afar. Obviously learning more about them and their businesses.
I thought they had some really unique things that they're doing. They'd be fun to share with you guys as a whole. And so they're coming all the way from, which part of Texas are you guys from?
East Texas. I don't know the country.
Yeah. All the way from Texas and excited to have him here. So it's Larry and Stacey. And yeah, excited to have you guys here. How are you all feeling today?
Fantastic.
So I would love for you guys to explain, because a lot of people in our world are in coaching businesses. You guys have a coaching business, but it's a little different. And I'd love you to explain kind of what you're doing and why you're doing it so people have an understanding of that before we dive into some of the business side of it.
Yeah, we actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling. A lot of people that we work with have made millions and millions of dollars. Some of them are in their startup. But we teach them how to move from revenue creation to profitability and cash flow so that they can create greater generosity. So our... Driver is generosity.
Like we work everything when we work inside of P&L statements and we work inside of something we have a signature growth method. It's how can we increase their operational efficiencies, doge their business so that we can create greater generosity.
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