
The Russell Brunson Show
From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins
Wed, 04 Dec 2024
In this episode of the Marketing Secrets podcast, I had an inspiring conversation with the Wealth Twins, the recipients of our first-ever Prime Mover Award. This award is given to entrepreneurs who achieve $10,000 in revenue using a one-to-many presentation—a milestone the Wealth Twins reached by overcoming challenges, refining their approach, and staying consistent. In this episode, they share their incredible journey from working on Wall Street to teaching financial literacy and building a business that empowers others to invest confidently and achieve financial independence. We dive into the hurdles they faced while creating their first offers and presentations, including their early struggles with webinars, technical difficulties, and learning the art of selling online. What makes their story truly remarkable is their relentless focus on iterating and improving each step of the way. They explain how they transitioned from selling a standalone course to crafting a complete offer that includes tools, tutorials, and live coaching, ensuring their customers have everything they need to succeed. Key Highlights: Lessons from Failure: How their first webinar flopped and the tweaks they made to start making consistent sales. Building a Better Offer: Transitioning from selling a course to creating a comprehensive offer with coaching and community support. Understanding Your Audience: Using feedback from customers and non-buyers to refine their presentation and address objections. Consistency Pays Off: The importance of showing up weekly and making incremental improvements to achieve big results. Empowering Through Financial Literacy: How they help their audience overcome fear and confusion around investing. Whether you're launching your first webinar or looking to take your offers to the next level, this episode is packed with insights, inspiration, and practical advice. Tune in and get ready to learn from the Wealth Twins' journey to success! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the journey of the Wealth Twins?
Aber als ich in Schmerz war, habe ich alles gekauft. Also wir müssen konsistent für unsere Audienz sein, weil wir keine Ahnung haben, wann sie in Schmerz werden. Und wenn sie in Schmerz sind, ist es so, okay, jetzt brauche ich die Botschaft. Jetzt bin ich bereit. für die Sache. Hast du deine E-Mail-Liste aus den YouTube-Kanälen gebaut?
Ist das, wo es alle herkommt? Wir haben keine Ads. Nein, wir haben Ads gemacht. Wir haben versucht, 1.000 Leute auf unserer Liste mit Ads zu bekommen. Aber das war es. Das war back in 2010. 20, 20, 20, 20. Aber seitdem habe ich gesagt, ich muss lernen, Ads zu runtern. Das ist ein ganz anderes Ding.
Es funktioniert nicht.
Also habe ich gesagt, wir gehen einfach auf YouTube und sagen, wir geben unsere E-Mail-Liste an oder wir geben ein kleines Lead Magnet. Also würde ich sagen, wahrscheinlich 90 Prozent der Liste ist organisch.
Very cool. And are you guys still publishing on YouTube pretty consistently?
Yeah, weekly. We try to do it every week. We missed last week. But it's easier because now people are starting to see who's who. They're like, oh, Nadia put the music to that video. I can tell. They're learning the different personality types.
Nicole would never say that. Really?
How did you know?
Das ist cool. Habt ihr in der YouTube-Video noch die Webinare veröffentlicht oder nur die E-Mails?
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Chapter 2: How did the Wealth Twins transition from Wall Street?
Chapter 3: What challenges did they face with their first webinar?
The presentation is hard, but we have consulting backgrounds also. So when we left Wall Street, we also went into consulting so we could make a deck quick. But YouTube also helped us because when I think about the presentation, I think about B-Roll. Like I have to give someone an idea of what I'm trying to convey to them and keep them entertained at the same time.
So these are the different pictures. This is the slides and moving them through the story. And that's been helpful. The deck is a beast. I've never made decks that are 170 slides. I'm like, okay. But what makes it easier is the hook story offer. And once you start understanding that, it's like, it's throughout this whole thing.
It's throughout every secret, it's throughout the offer, it's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that terms. Ich denke auch an das Framework, das du gibst, richtig? Du sagst, okay, du hast den Offer, dann brauchst du deine drei Geheimnisse und dann brauchst du den Stack und den Close. Und dann denkst du, okay, was muss ich tun?
Okay, ich muss das, das, das, das. Dann denkst du, okay, ich habe ein Framework. All I have to do is follow the framework. Und dann ist es ein neuer Spruch auch. You don't know when someone tells you hook story offer, what does that mean? But then once you do with the coaching, you get understanding, you watch the videos. And then the fact that you're able to watch the videos anytime you want.
And you realize if you mess up this week, you can try again next week. That helped. Also the resources that you have in there too. I don't think people understand how valuable the resources are in there. We use them. I have realized with you, Russell, you have to read you or watch you more than once. You drop a lot of gems. I missed that. Every time I re-read or re-watch, I learn something new.
So that's a tip for anybody.
Watch it more than once. Three times at least.
So for you guys to create the very first presentation to sell the offer, how long did the very first one take to put all the pieces together?
Three to four weeks? Yeah. Es wurde zwei Stunden vorher gemacht, bevor wir die erste Präsentation gemacht haben.
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Chapter 6: How did they achieve their first $10,000 in sales?
The people who bought from us, they've been following us for like two years. Und es war so, okay, aber dann haben Leute gesagt, oh, ich dachte, du wärst AI. Wenn ich AI wäre, wäre ich ein viel besserer Editor. Es sind wirklich zwei von uns. Und ich denke auch, wir haben den Bonus gesteigert. Also bevor wir einfach ein gratis Geschenk offerten, wie du ein paar Geschenke von uns bekommst, Bücher.
Und dann haben wir gesagt, weißt du was, lass uns den Bonus in... vier Wochen Coaching mit uns. Und sie sagten, du musst es heute Abend bekommen. Und das hat mir auch geholfen. Also, bleib einfach dran und wir spielen immer noch dran. Und eine andere Sache, ich habe es heute den Leuten gesagt, bräuchte deine Zähne, bevor du dein Webinar machst.
Du wirst nicht deine Gefühle nachher trinken, weil du denkst, ich werde einen anderen Weg finden, um das zu lösen. Ich werde einen Weg machen. Das ist nur mein kleines Ding, weil deine Gefühle werden schmerzen.
Das wird ein T-Shirt in der Zukunft sein. Bräuchte deine Zähne, bevor du dein Webinar machst. Oh, ich liebe es. Funnel-Hackers, lasst mich euch eine Geschichte erzählen, die mich trotzdem ein wenig kringelt. Wir waren auf dem Weg nach einem riesigen Launch, die Funnels waren fertig, die Landingpages waren fest, die Kopie wurde eingeschaltet und alles war bereit zu rocken. Außer für eine Sache.
Wir suchten mehr Unterstützung, um den Launch zu beherrschen. Und wir dachten, keine große Sache, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gedauert, um die richtige Person zu hirten. Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flotte von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren.
It delayed our campaign, slowed our momentum and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees.
And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. Bis zum nächsten Mal. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. All right, Funnel Hackers, let's have some fun for a second.
One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use.
And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn ist nicht deine tägliche soziale Plattform. Das ist, wo über 1 Billion Professionale, Menschen, die bereits über das Geschäft denken, abhängig sind.
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