The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
Wed, 22 Jan 2025
In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries. Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom. Key Highlights: The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business. Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies. Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling. Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run. Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth. Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
What is one-to-many selling?
And I said, I can't imagine you're paying any of your bills. I mean, that's the sickest thing I've ever seen. And we fixed him. I created a business for him and I fixed him. But it wasn't easy. So some of this is attitudinal. It is, and I don't mean in the sense of positive attitudes. Ich meine in dem Sinne, wie man sich über das Verkaufen von vorn im Raum fühlt.
Viele Leute haben alle Art von Hang-Ups darüber, warum sie es nicht tun sollten. Und dann ist es egal, welches Skript sie haben. Und es ist egal, welches Produkt sie haben oder welchen Service sie haben. Sie werden verlieren. Das ist ein unbekanntes Geheimnis.
Und dann die zweite Sache ist, die Präsentation muss strukturiert und gekraftet sein, von Anfang bis zum Ende, um eine Sales-Präsentation zu sein. Du kannst nicht deinen Lieblings-Joke einstellen, wenn dieser Joke den Verkauf nicht verbessert. Du verkaufst das gleiche Produkt oder Service face-to-face, Would you stop the presentation to tell that joke?
And if you wouldn't, you don't get to use the joke. So there's a discipline to this. We do have, of course, a lot of resources about this accessible to Diamond members, including a program called One to Many Selling. I have a book on it. So it's a simple... starter place, you can get the book at Amazon.
The thing about this is, once you get a presentation that works and you get a you that works delivering the presentation, you have a tremendous asset and you have a tremendous skill that can be applied to bigger and bigger numbers. than where you start and be transferred to media. So what works selling from the front of the room typically will work selling via a webinar.
There are slight differences and slight tweaks. It will never work as well because you don't have the group dynamic. You don't have the visible stampede effect. Aber es wird oft gut genug funktionieren, um dir viel Geld zu machen. Und es kann immer grün sein. Du wirst es nie wieder ändern müssen. Gott sei Dank.
Und ich möchte immer auf die Wand gehen und eine Gebetung sagen, nachdem ich etwas so sage. Aber...
If every dollar I have was wiped out tomorrow and I had no better option, I could go to the file cabinet and I could get the presentation out that I used selling a marketing system to chiropractors in 1983 and I could dust it off and I could get ten docs in a room somehow and I could give that presentation and I could walk out of the room with $10,000 or $20,000.
These things, if you have a group presentation that works, and you have the ability to deliver it in a way that works, you'll never, ever, ever, ever, ever be broke.
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