The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
14 May 2025
What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms? In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth. If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there. Key Highlights: How Matt turns one long-form video into 30+ pieces of content across platforms The structure behind his organic content engine that brings in 12,000+ leads per month Why he avoids selling directly on social and what he does instead to convert cold traffic The systems and team setup that keep his business running while he travels the world How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy What a founder-led brand really is and why it’s the key to long-term growth We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts. This one’s not just about marketing and business. It’s about building a company that actually fits your life. Let’s dive in! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
This is the Russell Brunson Show.
What's up, everybody? Welcome back to the show. Today, I'm excited. I've got a guest who flew here all the way from Bali through about 12 other places. He's a world traveler and does a lot of really cool things. Someone I've been watching online now for the last couple years. We've been talking and finally had a chance to meet each other in person like 10 minutes ago.
And he's here in Boise in office, and we're going to be talking about some really cool things in his business. His name is Matt Gray, and thanks for coming to Boise, man. Yeah, thanks so much for having me. Great to be here. So you're living in Bali, but you've been traveling...
in your world travelers we'll talk about more but um yeah just curious the trip you're on right now why you're swinging by boise yeah so uh was yeah on a bit of a journey twice a year we run different events and experiences for founder os and we just ran one in austin and i figured well i'm in the country might as well make an epic trip out of it so took my parents to wyoming to yellowstone and uh grand teton for some hikes and then yeah we were talking and it was like why not make the trip out to boise you
Yeah, no one comes to Boise.
A couple of connections later, you're in Boise even though it's next door and you make it happen.
Wyoming to Boise would be simple, yeah.
Yeah, exactly. So yeah, no, it's great to be here.
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