The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Mon, 09 Dec 2024
I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life scenarios and the hands-on advice that can take your marketing efforts to the next level. From overcoming launch delays to optimizing webinar registration pages, we covered a range of topics that are critical for entrepreneurs and marketers striving to make an impact. Listening to these questions and the advice I shared will provide actionable insights you can implement immediately in your business. Key Highlights: Overcoming Funnel Delays: Strategies to create noise and drive traffic to time-sensitive challenges with limited time. Crafting High-Converting Registration Pages: Learn how specificity and curiosity drive opt-ins for webinars and challenges. Pricing for the Right Audience: Why raising prices can attract higher-quality leads and build long-term success. Simplifying Your Funnel: Tips on leveraging simple yet effective VSL funnels to drive conversions. Refining Offers: How to focus on one specific pain point to avoid overwhelming potential customers. Whether you're launching a new funnel, refining your messaging, or seeking inspiration for your next move, this episode is packed with actionable advice. Tune in, and let's build something amazing together! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What are the key strategies to overcome funnel delays?
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What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I just got done with one of our OFA, One Funnel Away Q&A calls, which is always very, very fun. And it's kind of fun. One of the guys towards the end, he thanked me and he's like, we know you charge 100 grand a day for consulting and you're here with us for an entire hour just doing Q&A.
And so it was really cool. And I think, you know, there's obviously all the people at OFA have a chance to be on there and ask their questions live, which is amazing, which is why you should be in OFA. If you're not there yet, go to onefunnelaway.com and go sign up. Best 100 bucks you ever spend. You get three months of ClickFunnels for free as well when you go there.
But anyway, I think there's some really cool things that came from this Q&A session. So I thought it'd be really fun to show it to you guys. And I bet two or three things will spark some interest in your mind. I know one of them we talked about was like moving away from pleasure and towards pain and where you use that in front offer versus the back end offer.
And like some really cool things like that that are unique that I haven't talked about publicly very much or really anywhere. So hopefully that'll be valuable and beneficial for you guys to go and check that out. And that's kind of the game plan. So we're going to queue up the One Funnel Away Q&A from this week. And I hope you guys are doing amazing.
And if you want to get your question answered live, come to onefunnelaway.com, go sign up, and then come hang out with us next week. Thanks, everybody. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online.
My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.
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Chapter 2: How can I create high-converting registration pages?
I don't know, do you have any industry data or stats or something very specific we can pull out that's like, this is the holy grail, the thing I'm missing, you know what I mean?
I have numbers and percentages of how much time, money and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps.
So is the enemy meetings?
Well, meetings are one of the ways that companies try to compensate for the challenges.
What are the top three ways that they try to compensate?
For what?
For the challenges. So meetings are one of the ways they compensate. What are two other ones that they use to compensate?
Software. Meeting software and... Oh, yeah, meetings, software and... Um... Maybe like more goals, like monthly KPIs or goals.
Okay. And then what's the pain point they're in when they come to you? Is it their business is shrinking, it's failing, it's just not growing?
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Chapter 3: Why should I consider raising my prices?
Oh, so.
And so the first page is a squeeze page. So it's bribing them to give you the email address to watch the video. And then these four things down here, those are like showing what's inside the video. So inside the video you're going to learn this and then you're going to learn this. And so these are all hooks to get somebody to give you the email so they can watch the video on the next page.
Okay, so that's so simple. So right here, oops, right here though is a video to entire, oh, it is not.
No, I don't ever put, I rarely put videos on a registration page. It always seems to slow down conversions. Sometimes I put a picture of the video so they can see like what the video looks like, but they can't, but they have to opt in, they have to put in an email address and to be able to go watch the video.
Okay, gotcha. And then this is where all the meat takes place.
Yep. That's where the selling happens.
Ja. Nein.
Okay, das klingt gut. Das war sehr einfach. Vielen Dank.
No worries. Congratulations on making it through. Yeah. Awesome. This comes up quite a lot, Russell, as well, where people get a template and we've got lots of things on that template all going down the page. And then it's like, oh man, now I need to create this thing and this thing and this thing. And I think what you just said there, just delete it.
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