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The Russell Brunson Show

How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34

12 May 2025

Description

What if your voice was the most valuable asset in your business? In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower. We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now! Key Highlights: The mindset shift that helped her go from struggling coach to 8-figure business owner How a single $10K offer with no product changed the course of her career Why most people undervalue their superpower, especially when it feels “easy” Her five-part framework that includes speaking, books, coaching, and events How she helps others monetize their voice and build real brands, not just funnels The exact moment her imposter syndrome showed up and how she shut it down Her system for selling other people’s offers and making millions in commissions Why being great on stage is not optional if you want to scale What makes this game more than just a business… It’s a sport Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful. Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training. ⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Audio
Transcription

Full Episode

0.249 - 21.924 Sponsor/Advertisement Voice

ServiceNow unterstützt Ihre Business-Transformation mit der KI-Plattform. Alle reden über KI, aber die KI ist nur so leistungsfähig wie die Plattform, auf der Sie aufbaut. Lassen Sie die KI arbeiten, für alle. Beseitigen Sie Reibung und Frustration Ihrer Mitarbeiter und nutzen Sie das volle Potenzial Ihrer Entwickler. Mit intelligenten Tools für Ihren Service, um Kunden zu begeistern.

1

21.964 - 26.186 Sponsor/Advertisement Voice

All das auf einer einzigen Plattform. Deshalb funktioniert die Welt mit ServiceNow.

0

30.449 - 45.758 Russell Brunson

Now, obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth.

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45.798 - 79.635 Russell Brunson

ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. Das ist die Russell Brunson Show. Zwei Monate vorher.

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79.735 - 93.827 Russell Brunson

Und für die meiste Zeit, als ich mit Funnel Hacking gesprochen habe, waren alle Sprechplätze fertig. Und ich habe sie zwei Mal gesprochen. Und beide Male war ich so, oh mein Gott, ich muss sie sprechen in Funnel Hacking Live. Wie werden wir das machen? Also wir mussten Dinge umdrehen, wir mussten Leute umdrehen.

93.887 - 110.581 Russell Brunson

Und wir haben sie, um zu sprechen, gerade bevor ich meinen Pitch gemacht habe, was eigentlich einer der schrecklichsten Orte ist. Und glücklicherweise hat sie gesagt, ja. Und sie kam auf der Bühne und gab eine meiner Lieblingspräsentationen von Funnel Hacking Live dieses Jahr an. Someone who I have so much respect for and it's been funny getting to know her over the last three or four months.

110.622 - 118.089 Russell Brunson

And excited for those of you guys who weren't up on Hiking Live to meet her and hopefully have a chance to follow her and see all the cool stuff she's doing. So her name is Dr. Sonja. Thank you so much for being here with us today.

118.109 - 122.454 Dr. Sonja Stribling

Thank you also for having me. When you say a couple of months prior, I'm like, what? It feels like it's been years already.

122.474 - 122.694 Russell Brunson

I know.

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