The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
Mon, 03 Feb 2025
What separates successful entrepreneurs and marketers from those who struggle? It’s not just strategy… values! In this episode of The Russell Brunson Show, I break down the essential principles that drive long-term success in business, marketing, and selling. I’ll share the core values we developed inside our company, Prime Mover, and explain why setting the right standards can elevate your business, your team, and your ability to influence and sell effectively. You’ll hear the lessons I’ve learned from top business leaders, personal mentors, and even my own experiences in wrestling that shaped these principles. Key Highlights: The role of “values” in sales, marketing, and business success, and why most entrepreneurs overlook them. How structuring your company around growth, contribution, and extreme ownership creates a winning culture. Why the best marketers and business owners funnel hack first instead of starting from scratch. The hidden power of over-delivering and how it turns customers into lifelong fans. The golden rule applied to marketing and sales and how treating others the way you want to be treated builds trust and drives results. The secret to pushing past mediocrity: Work until you’re proud. Whether you’re a marketer, entrepreneur, or business owner looking to scale your sales and influence, this episode will challenge you to rethink how values shape your path to success. Tune in and start applying these principles today! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What are the core values of Prime Mover?
When all is said and done, the feeling of being my hand raised in a wrestling match is the greatest feeling I've ever had. Bar none, I've never been able to sync it with anything else. I love that feeling. I love wrestling. I learned this lesson. When I was in high school, I was an athlete and I wanted to grow.
I was learning how to grow through strength training, cardio, skill sets, wrestling, mindset. It was this growth phase. I loved it. I was obsessed with it. I grew, grew, grew. In high school, I was a state champ. I took second place in the nation. I was an all-American, right? And so I grew to the top echelons of our country, like in wrestling, right?
And I remember after my senior year, I took second place in the nation. And that summer, my coach, one of my coaches, Greg Williams messaged me. He's like, hey, he's like, do you want to come coach at a wrestling camp? And I was like, why would I do that? Like, I'm... You know, in my head, cocky, you know, 18-year-old Russell's like too cool for that.
And he's like, well, I'll pay you $100 a day if you come coach. I'm like, done. Because like I was making $0 an hour. And so I went down to this wrestling camp and I was there for five days and I got a coach. I got 500 bucks from it. But he had me coach these kids. And so there's a lot of moves that we're coaching on.
But for me, the thing that I'm the best at, if you look at like all the moves in wrestling, there's a move called the cheap tilt. I'm obsessed with that. I think it's the greatest move in all wrestling. If you ever wrestle me, I will hit you in it 100 times. It doesn't matter how good you are. Like it's my move. I can get out of the best in the world.
And so they like, hey, teach these guys a cheap tilt. I'm like, okay. So I'm, I go out there to teach the kids a cheap tilt, which isn't a hard move, but there's a lot of like little intricacies. I go out there, here's how you do it guys. I show them, I'm like, hey, go do the move. And then what happened is the kids all went out there and they all did it wrong. 100%, nobody got it close.
I'm like, you guys are so dumb. I didn't say that, but in my head, I'm like, they're so dumb. So I bring them back in, come back in you guys. Let me show it again, show it again. Okay, go out and do it. They go out to try to do it and they don't do it again. I was like, so frustrated. I bring them all back in again. I'm like, okay guys. So I get down on the mat. I'm like, okay.
This is how it works. And so I'm looking at all the movement. Okay, your elbow has to go here. Your knees got to go here pointing towards the mat. This is how you pinch your hips. And I started like – I started breaking down all of the pieces to get it to actually fit together, right? And I had that. I showed it the move and I was like, okay, here's how it works. So then the kids went out.
They started trying again and then they were able to do it. Like they started actually connecting. It's like, okay, elbows here, hips here. And then they got up and they were still missing pieces. I brought them back and I'm like, okay, well actually, also your head's got to go here, your arm goes here.
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Chapter 2: Why did Russell Brunson initially resist setting company values?
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Our link gives you four free extra months on the two-year plan, and there's no risk with Nord's 30-day money-back guarantee. The link is in the podcast description box. Stay protected and stay ahead. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what?
That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business.
With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. Thank you so much for having me. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. It's really cool.
In fact, if you want to get scriptural, there's a scripture in the book of Moses where God's talking about what his role is. And he says that, behold, this is my work and my glory to bring about the immortality, the eternal life of man. Think about this. God is perfect, all-knowing, all-powerful. He's not going to get smarter. He's not going to get more powerful. But how does he grow?
He grows by giving us glory. When we become better, that's how he grows. And that's the same thing as growth through contribution. As we start helping other people and they become better, that's how we grow as well. I don't know if that makes sense, but it makes total sense in my head. So value number one is growth through contribution. Okay, value number two.
This one actually came from Napoleon Hill, the man. If you've ever read his book, Law of Success, which is a huge book set, or if you're thinking Grow Rich, both are amazing, or any of his books, honestly. He talks about these laws of success over and over and over again. But one of the laws of success that he talks about,
And I'm going to pull up the actual definition here so I can make sure I quote it correctly. But he talks about this concept. And then I took the concept and I added my own kind of name to it. But this is the concept. He says you have to – this is the law of success. He says build a habit of doing more than you're paid for. Okay? Build a habit of doing more than you're paid for.
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Chapter 3: How did the separation of ClickFunnels and Prime Mover influence company values?
One of our partners does a bunch of video stuff, and he always tells me, before I created a sales video, and he's the one that does all the big fancy Funnel Hacking Live trailers, like those things. He's like, I go and I watch 100 trailers. He's like, I'm looking for inspiration from a whole bunch of different places.
And then from there, I get the mindset, now I've seen what's possible, and my mind was stretched and grown, and now from there, I take what I have and I can build on top of that. And I can add my creativity and add my sprinkles in. But he's like, I'm not just starting. And he talks about, he's like, I gotta find four or five inspirations I like the most.
I'm looking at those as inspirations that I'm remixing it on top of it, right? Bands do this, music does this, right? Like people aren't just inventing music. Like let me think of a, just do a C and then we'll do an A, right? No, it's like they're finding inspiration. Oh, here's music. I love how they did the riff here. I love how they did this.
the flutes and the things and they're like, okay, let me go. And from there, based on like funnel hacking first, I'm going to build something that's going to be my version, but it's going to be, it's going to be based on these, these principles. Right. And so always it's like, if money follows speed, then we have to funnel hack first.
Funnel hack first is the value in every area, every department, every, everything funnel hack first. That's how we're going to beat people to the finish line because we're not reinventing the wheel every single time we do something. Okay. So that is value number three. Hey, funnel hackers, let me paint you a picture.
You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience.
The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.
With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts.
You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.
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