The Russell Brunson Show
Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
Wed, 05 Mar 2025
In this episode of The Russell Brunson Show, I’m bringing you something super special - the first of a four-part series featuring Dan Kennedy from our Day with Dan at Funnel Hacking Live 10 ‘The Last Dance’. If you’ve ever felt like your business is different, that the usual marketing strategies don’t apply to you, or that breaking into a market is harder than it should be, this episode is going to shift your perspective. Dan and I dive into the biggest mistake entrepreneurs make: believing their business is unique when it comes to marketing and sales. The truth? All businesses follow the same core structure… Attracting customers, converting them into buyers, and maximizing revenue. Those who succeed are the ones who understand this and leverage it to their advantage. Key Highlights: Why the belief that "my business is different" is killing your success How every industry has hidden power structures, and why breaking the rules is the key to market disruption The fundamental marketing principle that applies to every business, no matter the niche Why most entrepreneurs fail to recognize how Vegas and Disney extract maximum dollars per customer (and how you can apply the same strategies) The real way to define your business (hint: it’s NOT the product or service you sell) Most people look at the surface of a market, but the real opportunity is underneath - in the unspoken rules, outdated structures, and unsatisfied customers waiting for something better. In this episode, you’re getting some real gold nuggets from Day with Day as he breaks down how to spot those opportunities and position yourself as the disruptor who rewrites the game. You can’t afford to miss this episode… and the next ones coming soon! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the purpose of the 'Day with Dan' series?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
This is Russell. Welcome back to the show. I've got something fun for you for the next couple episodes. So this year's Funnel Hacking Live, you may have heard, we did a special VIP day with Dan Kennedy before the event started. And Dan was my original mentor. He's who I learned marketing from. I still to this day listen to more Dan Kennedy than any other marketing person on the planet.
I have calls him once a month. He's the guru to the gurus. He's who I learn from. Anyway, it was really fun, the whole VIP Dan Kennedy day. But the very first two hours of the day, I had a chance to sit down and actually interview Dan. And we specifically for the event wanted to talk about a concept he actually brought up at the last Funnel Hacking Live. He shared this really cool thing about how
In any market, there's people that are frustrated. They're waiting. They're trying to figure things out. But you said that in every market, people are waiting for the radical to arrive. The person to step up and say, no, things are different. Things are going to change. This is where we're going to go. So you think about our businesses.
We as the attractive characters of our businesses, we are the radical in our industries. We come in and we have different ideas, different things. And from there, people will then follow us. And that's kind of the... That's kind of how it's supposed to work, right? And so the whole Dan Kennedy day, he went deep into that philosophy and principles and how we do it and stuff like that.
And so I'm going to take my two hours with him. I'm going to break it up over the next couple episodes with you guys so you can learn some cool ideas. This first episode, we specifically start off by talking about how a lot of people think that our business is different and these things don't apply to them, where in reality they do. And Dan will talk about that.
And then number two, we're going to start going deeper into markets and understanding them and how you as the radical can step in and actually dominate. It's going to be a lot of fun. So the way it works, usually I'll ask Dan a question. He'll respond for 15, 20 minutes. I'll ask him a second question. So you'll have a chance to hear the first couple of questions from my Q&A with Dan Kennedy.
uh from our vip day i hope you enjoy it i hope you love dan kennedy if you're not a dan kennedy member yet go to nobsletter.com uh there's a really cool you cover shipping handling we ship out this whole box of dan kennedy stuff and give you a trial to his newsletter which is amazing so go to nobsletter.com if you want to go learn more about dan with that said uh here's the first part of my interview with mr dan kennedy
Welcome everybody today with Dan. We're excited to have you guys all here. Dan, I wanted to, before I get into all the core questions I wanted to ask you today and get into, I wanted to set a pre-frame for everybody because the very first Kennedy event I ever went to, I walked in and there was a big, huge sign on the wall that said, my business is different.
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Chapter 2: Why do entrepreneurs think their business is unique?
And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.
They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.
In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.
The business is all about customer acquisition like all businesses are, right?
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world.
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