The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Mon, 13 Jan 2025
Recently I had the chance to hop onto another one of our One Funnel Away Challenge Q&A calls, and it was incredible. These calls always spark engaging discussions, and this time was no different. We tackled a range of fascinating questions from participants, each one brimming with insights applicable to anyone working to grow their business. Whether you're fine-tuning an offer, struggling with audience targeting, or figuring out how to raise prices confidently, this episode has you covered. I even shared some of my favorite strategies for getting unstuck in business and creating momentum. In this episode of the Marketing Secrets Podcast, you'll hear me address some tough yet universal questions, like how to sell to an audience that doesn’t yet know what it truly needs and how to pivot your messaging to resonate better. We also explored the importance of charging what your work is worth—not just for profitability, but to ensure your audience values and implements what you offer. Plus, I shared the story of how I became “the funnel guy” by zeroing in on a niche, a strategy you can apply to any business to stand out in your market. Key Highlights: Shifting your focus: Should you change your audience or adjust your offer? Leveraging psychology and storytelling to connect with your ideal clients. The secret to raising prices—and why it benefits both you and your audience. How to use live Q&A calls and ask campaigns to better understand your customers' needs. Strategies to create lower-level offers that nurture leads into higher-ticket sales. If you’re looking for actionable advice to move the needle in your business, this episode is packed with tips and strategies you can implement right away. Whether you’re new to ClickFunnels or a seasoned entrepreneur, this Q&A session offers valuable lessons to help you take the next step on your journey. Tune in and enjoy! Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What insights can I gain from the One Funnel Away Q&A?
What's up everybody? This is Russell Brunson. I just got off the last One Funnel Away Q&A call and I had so much fun. It was amazing. So I thought you guys would like to join in and listen in. There were three or four really deep questions that I think had practical applications that will be specifically applicable to you and your business.
And I think that as you listen through this, there's going to be some gold for you. So I'm really excited. A couple of things to note. The One Funnel Away Challenge, we are changing the pricing structure and raising the price here in the very, very near future. probably within the next 14, 21 days or so.
Right now you can go to onefunnelway.com and for 100 bucks you get the entire One Funnel Way Challenge and you get 90 days of ClickFunnels for free. So if you're not a member yet, go in there. If you're already in ClickFunnels, you have a chance to be on these Q&A calls and ask me and Trey Luella different questions. And so make sure you go and participate. Don't miss that stuff.
It's happening and it's a perk of being a ClickFunnels member. So I want to share a Q&A call with you guys. This one was so good and there were so many just... interesting, cool topics that are so universal and I want to share them with you. So with that said, I hope you guys enjoy this Q&A call and we'll talk to you all soon.
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.
Guten Abend, guten Abend, liebe Leute. Tut mir leid, super Zoom. Lass uns hier rüber. Da sind wir. Jetzt sind wir Menschen. Guten Morgen, guten Abend, guten Abend, liebe Leute. Dante hier mit dem Herrn Russell Brunson. Da sind wir. Ups, andere Seite. Es ist inversiert. Schön, mit euch heute wieder da zu sein. Ich bin so gespannt, die Woche auszuschalten.
Bevor wir dazu kommen, gehe ich direkt zu Russell. Wir haben schon Fragen. Vielen Dank. Vielen Dank. Auf diese Art und Weise, Russell, wie geht es dir heute, mein Mann?
Es geht so gut. Ich meine, die Tatsache, dass wir 32, 33 Tage von FHL entfernt sind, ist immer erstaunlich. Und ja, ich mache es großartig, Mann. Ich bin gespannt. Wir hatten gerade eine wirklich große Funnel-Bildung-Planning-Meeting vor dem Thema. Yeah. What more could you want in life? Build funnels, talk about funnels. It's the best. I'll tell you what more I could want.
I could be in that meeting next time. Peanut butter and jelly sandwich over here. I'm just playing. Let's have a great time today. First, I want to bring up Dr. Abby. Here we go.
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Chapter 2: How can I effectively create a lower-ticket offer?
Ich denke, es ist... Wie kann ich das erklären? Also, ich bin ein Jahr hergekommen. Ich hatte ein ähnliches Problem mit meinem Geschäft. Also, ich... Ich werde es dir erzählen. Hoffentlich wird es ein bisschen zusammengefasst. Aber ich erinnere mich, ich lernte all diese Marketing-Stuffe. Und ich liebte es. Und ich konnte alles lernen.
Ich war wirklich gut im Produktlaunchen, im E-Mail-Marketing, im SEO, im PPC und in allen verschiedenen Dingen. Ich erinnere mich an ein Event, Und da sind alle Redner auf der Bühne und so. Und jemand fragt mich, okay, was machst du? Ich sage, oh, ich mache alles. Ich kann das, das und das. Aber was machst du? Ich sage, ich kann alle machen. Und sie sagen, oh, okay.
Und dann sind sie mit dem Menschen, der Jeff Walker verabschiedet hat, Produkte zu machen. Ich kann Produkte auch machen. Aber er ist der Kerl, der das macht. Er ist der Beste im Weltraum. Und für mich war es schwer, weil ich wie Jack of all trades war. Ich konnte alle Dinge wirklich, wirklich gut, aber weil niemand mich für irgendetwas wusste.
Und so eine Dekade her war es so, dass ich dachte, das Ding, das ich am meisten von diesem gesamten Spiel liebe, sind die Funnels. Ich liebe Funnels. Ich bin besessen mit Funnels. Und so bin ich in die Übung geflogen, dass ich nur darüber sprechen, lernen und Funnels machen werde. Und dann wurde Russell plötzlich der Funnel-Typ. Aber dann, wenn jemand in meine Welt kam, bin ich der Funnel-Typ.
Aber dann ist es da drinnen. Was tue ich? Du musst dich selbst differenzieren. Und nur dein Hintergrund ist großartig, oder? Der Fakt, dass du das Degree hast, dass du das Verständnis hast, dass du es selbst durchgemacht hast und du jetzt die Psychologie für das Dating verwendest. Das ist eine wirklich interessante Sache. Ich kenne den Dating-Markt nicht so gut.
Ich habe Freunde, die es spielen, aber ich kenne nicht alle Teile davon. Aber ich schätze, das ist eine unique Sache, die du hast, die Leute nicht haben.
Okay, that's insane. So that is your thing. Because it's like...
Psychologie, Christian, Dating, das Überlappet mit diesen drei Dingen ist dein einzigartiges Ding, das niemand anderes hat, richtig? Ich denke, das ist die Botschaft, die dir rauskommt. Und dann, wenn jemand in dein Welt kommt, dann kannst du ihnen alle verschiedenen Dinge zeigen. Aber ich lege mich nicht mit dem, richtig?
Ich lege mich nicht mit dem Fakt, dass du eine Headline schreiben musst oder du musst SEO-Optimisierung machen. Ich lege mich nicht mit dem Fakt, dass du eine Headline schreiben musst oder du musst SEO-Optimisierung machen. Es gibt einige, die sagen, hey, ich spreche mit Christen, die im Dating-Welt sind, die sich anstrengen.
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Chapter 3: What strategies can help me understand my audience better?
Es ist egal, ob es vier Stunden oder ein Kurs ist. Was auch immer das Ding ist, das Ergebnis, das du von jemandem bekommst, ist, dass du deinen Partner finden kannst. Das ist das Wichtigste in der Lebensgeschichte. Das ist die wichtigste Entscheidung, die wichtigste Sache. Es geht darum, zu verstehen, wie man das wertschätzt. Und dann ein Webinar zu machen, das erklärt, was du tust.
Und dann von da an jemanden zu vermitteln.
As Russell's talking about that, you know, the other side of the sales aspect too is don't forget about opportunity cost. You know, what's it worth to you, but also what's it going to cost you if you don't find that spouse? What is the actual cost to you if you do not do that thing? Great way to phrase it. Und Dr. Abby, ich habe eine really quick question for you.
Have you gone through the One Funnel Away Challenge yet?
I have. Yeah, beautiful.
So on day four, we go over the Ask campaign. Have you done the Ask campaign to your audience yet?
Not formally, but I was running Facebook Ads with another coach several months ago. And through those ads, I got one-on-one coaching calls. I would offer them a free blueprint call. And through that, I got a really good sense of what my audience is looking for. Awesome.
Okay. Okay. Absolutely not! They hit the list. They hit the list and said, hey guys, we're thinking about doing this thing. Would you be interested in it? And they let the list respond to them. And then built the things that the list wanted. We get that backwards far often. And you're doing a great job having a customer mindset and customer first, right?
But far too often we think about, oh, this would be cool. I would like this. But who cares what we think? As business owners, we need to become obsessed with what our customers think. I would really still encourage you to run that Ask campaign. The more data you're getting from customers really just helps piece all the puzzles together.
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Chapter 4: How do I determine the right pricing for my services?
LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash c-l-i-c-k-s. Terms and conditions apply. Only on LinkedIn Ads.
Alright, so good. What a start to the day. Let's bring up Katie. I hope I pronounced that right. Hey, Katie. Hey, Katie.
Hey, yes, you have. So, yeah, Russell, I'm a little starstruck. You're live. You're not recorded right now. It's me. Yes. So, very nice to meet you. And Dante, you always set the tone. So, thank you. I am currently in Prime Movers, so Dr. Abby, check that out. That, I think, is the direction you're looking to go. Yes. And through Prime Movers, I stumbled, of course, into Core Secrets.
And I think it was there in one of your videos. It was at the tail end. And you mentioned rather quickly, if you are dipping into a market that nobody is in, get out. Und dann bist du einfach auf etwas anderes gegangen und ich dachte mir, warte, warte, du verdienst mir total eine Ausgabe, wenn das der Fall ist.
Ich bin ein früherer Feldmanager für eine Home Warranty Firma, also habe ich Techniker im Feld gesteuert. Und ich steckte aus meiner Position weg, um ihnen tatsächlich zu erlernen, was sie mir bezahlen, um ihnen zu erlernen, dass ein Niveau, von dem sie lernen können.
Ich bin also in der Home-Service-Arena, aber jetzt steige ich in diesen Niveau hin und gehe weiter in diese Funnel hin, in Unternehmen, die entweder mit Home Warranty-Anbietern arbeiten wollen oder Unternehmen, die für Home Warranty-Anbieter arbeiten und kämpfen. Ich bin also die Erste hier. Ich habe es gegoogelt, ich habe es überall gesucht, es gibt niemanden, der das macht.
Wenn die vorherigen Field Managers gepoacht wurden, wurden sie von einer Firma gepoacht, um ihr Home Warranty Liaison zu sein. Jetzt gehe ich also zu den Massen. Und ich glaube immer noch, dass ich mit dem DREAM 100 in die größere Flasche gehen kann und dann meine anderen lesen kann. Aber was mich wirklich interessiert, ist, warum du das gesagt hast, was du gesagt hast.
Yeah, because the hardest thing to do, the most expensive thing to do is to build a market from scratch, right? So it's not necessarily that you need someone else selling the same thing you're selling. It's more so like, has the market already been gathered? Like, is it easy for us to target and to find those people?
You know what I mean? You're right. And it's actually not, because what I have realized ist, wer ich eigentlich heute verkaufe, sind die aktuellen Feldmanagern, die ich verabschiede. Weil sie sagen, meine Leute kämpfen immer noch daran, meine Leute kämpfen immer noch daran, kann ich sie dir senden? Ich sage, ja, bitte.
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Chapter 5: What should I focus on when crafting my offer?
Anyone that I worked with, no. That's why I realized, this is a horrible idea. I'm trying to sell a course to people that don't want to do a course.
I've got high school basketball. If you did want to do a course, it's almost like you're creating a business opportunity. Let me teach you how to start helping recruits. That could be a business opportunity. Someone would want to go through a course to learn that skill set so they could go do what you're doing.
I think for at least student-athletes, myself and my kids, it's hard enough to get my kids to study anything.
Ich habe einen großen Erfolg mit den Trainingsanrufen. Jeder Spieler, den ich anrufen hatte, ist aufgewachsen, eingeladen und bereit zu gehen. Wie alt ist deine Tochter? Sie ist im nächsten Jahr Senior. Okay, ja, das ist die richtige Zeit, um mit einem Rekruter zu arbeiten. And you paid $3,000? Okay. I'm going to just steal that, honestly. That's interesting.
And on that note, Funnel Hack. I want everybody to know this. And I'm going to be doing a lot of cool sessions with you guys next week. And one of the sessions is going to be a live Funnel Hacking session. Because this is the core of who we are. And Russell made that our identity for a very specific reason. John, go for it. Find every recruiter out there. Go see exactly what they're doing.
Find what works, what doesn't work. Plug it into your system.
Did you go through NCSA or did you use someone else, Russ? So I'm looking right now actually.
I'm trying to pull up what the company is. NSR. NSR. NSR-inc.com. That's the company we paid. N-S-R-I-N-C dot com. I'm going to take a big look at that. Thank you so much.
Tell them you're a young girl trying to play soccer. Your daughter is.
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Chapter 6: How can I pivot my messaging to better resonate with my audience?
This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Funnel-Hackern, lasst mich euch eine Geschichte erzählen, die mich trotzdem ein wenig kringelt. Wir waren auf dem Weg zu einem riesigen Launch, die Funnels waren fertig, die Landing-Page waren fest, die Kopie wurde eingeschaltet und alles war bereit zu rocken. Außer für eine Sache.
Wir suchten mehr Unterstützung, um den Launch zu beherrschen. Und wir dachten, kein Problem, wir werden jemanden schnell finden. Aber das ist nicht passiert. Wir haben Wege gedauert, um die richtige Person zu hirten. Wir haben Listungen auf allen typischen Sites gelegt, aber sie wurden unter einer Flut von randomen Applikanten gebürtigt, die nicht mal remote qualifiziert waren.
It delayed our campaign, slowed our momentum and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees.
And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. Bis zum nächsten Mal. Indeed.com slash clicks. Terms and conditions apply. Hiring. Indeed is all you need.
Okay, let's keep it moving. It's 12.37. We should have time for maybe one or two more. Just a quick reiteration why Ron said that. I know we have a lot of new challengers and I do apologize. I blasted right through the intro today and I didn't welcome you and I didn't set the tone. Welcome 37 minutes in. I very much apologize to that.
But just so you guys know, on these expert sessions, I have two rules. Number one, expert questions only. If you're an e-comm, this is not the session for that. Number two, please make sure all questions asked are questions beneficial to everybody. A rising tide raises all ships. So to avoid the selfishness, those are the two simple rules. On that note, let's hop over to Sarah. Hi Sarah.
Hi, can you hear me?
Loud and clear. Yeah, cool. I wanted to ask you a kind of strategy mindset question actually. It was very hard for me to find how to prepare a MIVGI and to do all that from a high ticket offer. And I realized one thing that I was overestimating my clients. It took them more time than I thought it would take. So they would stay anyway. They would stay with me two or three years.
Und tatsächlich erneuere ich alles jedes Jahr, sodass sie glücklich bleiben. Es ist eine Art natürlicher Weiterlauf, aber ich möchte es vielleicht organisieren. Ich habe versucht, es mit Zertifikationen zu organisieren und zwei oder drei Zertifikationen, die ihnen einen Grund geben, zu bleiben.
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