Matt Gray
Appearances
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, so everything at FoundRust is pretty customized. We've got hundreds of systems that I've used over the years to help me with different things. I think at the end of the day, I'd say 90% of founders fall into the following kind of buckets.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
There'd be people that are looking to scale their audience, people that are looking to grow their offer, those that are looking to get more of their time back, or people looking to build a team. Now, they oftentimes get mixed up, but there's one general instant priority someone's looking for, right? So we're trying to assess...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Is this a person that has a really successful business and now is just trying to get their time back and that's their real currency? Or is it someone that has built a great business maybe and now they're looking to scale their audience really fast? And so depending on what sort of avatar they fall into there, we're then going to kind of customize that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
the journey they should be going on from there but you know the kinds of things that we help folks with at the core of it is like a content gps and what that is is helping people grow an organic audience across social platforms so whether that's x linkedin if they're more writing first or youtube and tick tock if they're going more video first as well as instagram
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
From there, driving people to a newsletter, to workshops, maybe webinars, and then actually owning that audience in their email list. I think a lot of founders, they move from social and they just think that they should be selling directly from social. And I think what ends up happening is you're way too salesy.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And that may work for six months, but I think that eventually you kind of burn your organic audience if you're just selling too much just from social. And I think a lot of people, too, want to go and build a brand and want to be more active on social, but they don't want to come across as salesy. And that becomes a blocker.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And if they knew that there was actually just a way to drive people from your audience to an email where then you can sell, I think it then opens up a range of possibilities. We kind of help them with that organic content funnel and then driving people to whether it's, you know, a product sales page or a sales call, depending on the industry they're in, helping them set that up.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And then the systems along the way to make sure they're doing this efficiently so that the hope is that they can scale it without their involvement for the most part. So, you know, I've been able to scale an audience now about three million folks the last few years around my own brand. And, you know, we're only filming generally around like once every couple months. We batch all the content.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's done in like a few days. I can delegate it to my team from there and then just get back to living my life, traveling, enjoying things. And so trying to make sure that at the end of the day, when you are both a founder and a creator, it kind of doubles your chances of burnout. And we were just talking about some of the things I used to cope with for that burnout or those feelings of overwhelm.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
The last thing I want to do is set founders up for that same issue. And so as much as you're sort of ramping things up in terms of the content and the audience side, I think you also need to be ramping up the systems to make this whole journey sustainable. So you don't burn out. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
After that, I was like, okay, a lot of things were great about this business, but I hated the fact that I was just stuck in Toronto running this in-person thing. And I knew the next business that I created, I wanted to have location freedom. So I picked up my bags, got rid of everything, and started traveling.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. So we have around 25 people on the team, uh, just on the content team or the business on the total team. Okay. It may be a little more now, but you have to say it's 25, 30. Uh, so yeah, On the content side, I work with like we have a producer on the video side. I'd be like the creative director. And then we have three long-form editors, three short-form editors.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Went to New Zealand, Peru, came across this random website of all things called the Stoner's Cookbook. Some guys I had met when I was in New Zealand. I ended up buying the website off them and rebranding it to Herb.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so that allows us to do one long-form YouTube video per week, two IG reels per day, two YouTube shorts a day, two TikToks a day. That's kind of that whole department. It's like the video side of content. On the written side, I have like a social writer, I'm writing, and then I have a newsletter writer. So that's the whole written side of the business.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And then we have, you know, operations, probably eight people on the sales side, 10 people on founder success. And then I have a chief of staff who's my sister. Yeah, something like that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
No, so the story there quick is like, I actually really don't know how to run paid ads, to be honest with you. from being in the cannabis industry for that long, you can't run ads because the schedule one drug in the U S and I didn't realize like we had just, you know, built that business all organically over the years. That was just kind of what you had to do.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, when I started to take a look at, you know, building my own brand and using this for founder, I realized that this was kind of a superpower because I just sharpened that sword so many times by publishing like 38,000 pieces of organic content over a decade that I was like, okay, shit. Like this, this, this actually really does work for, um, other brands and my personal brand.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It can work for others,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
brands um and uh yeah and my belief is kind of when you have a superpower when you have an edge like exploit that to the fullest degree possible so i'm definitely not opposed to ads or anything like that uh but anytime i've looked at you know should we run ads or should we post another youtube video per week it's like let's do that youtube video another week or you know should we do ads or should we you know ramp up instagram in this way it's like let's just do that for now so we haven't i don't think maxed
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Out on organic to the point where I'd moved to ads yet, but definitely not opposed to it. So fascinating.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I kind of saw the writing on the wall of where the cannabis industry was going over the next decade and saw an opportunity to, yeah, like transform it into something much more tasteful, curated. And there was no platform that was really reliable and trustworthy around that niche. And sure enough, 10 years later, we kind of grew it into an audience of over 14 million people.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Sure. So I'll summarize it as best I can. So, you know, you have the core, say five platforms, right? X LinkedIn, YouTube, Instagram, Tik TOK.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, across those platforms, you're driving like this ocean of attention, essentially from maxing out the highest quality content you can possibly put in maxing out the quantity that you can, that each platform can kind of take not in a day, not in a week, but like what that platform can take like over the next decade to build a sustainable brand that you don't just burn out your audience.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, and so, you know, as an example, I think Instagram can take a couple posts per day, YouTube up to three long from a week, but we just do one per week. Um, And so in each of those pieces of content across all of the different platforms, you can put obviously call to actions in these pieces of content. Now, the wrong way to do call to actions is first off to do none at all.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
The second thing is then to do them where you're driving people right to your product. Again, I think that over time that could work for six months, but when you're talking about building something enduring for a decade or two, it starts to just burn people out because they just feel like you're just constantly selling them, constantly selling your shit and not there to actually just provide value.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So across each of those platforms, there are sustainable ways to do CTAs or call to actions. So on Instagram, as an example, that's like your link in bio. The key thing on Instagram right now is many chat. And so the way that I generally like to use CTAs across any of the platforms is always by giving people an insane amount of value.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
My whole thing and the way that our team works is that we're almost trying to compete on generosity, right? Like these days, there's just so much stuff out there that if in a YouTube video or an Instagram reel, you can give away something that most people ideally would think that they would charge like $10,000 or something like that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
You make it just such a no-brainer for those people that have viewed that piece of content to then go and enter their email in to go get it. So tools like ManyChat on Instagram make this easy. On X, you know, auto plugs under your posts make it easy. And there's about 17 of these different areas online. that you can drive people from your content to these CTAs and then capture their email.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So it's about having the right pieces of content with super valuable, customized, basically, you know, lead magnets for those different formats and then driving people from them in the right way to get their email. And then inside of your newsletter, that's where you can be you know, more kind of leaned in on the sales side.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Not saying that the whole newsletter strategy is just selling, but, you know, on a Saturday newsletters example, I'll tell a story, you know, kind of hook story offer going on. And then, yeah, on the offer end, you can have your couple CTAs, maybe one leading people to a sales call and another leading people to your YouTube or another platform to kind of cross pollinate things.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So that's generally how I look at it in terms of the amount of leads we're driving. Uh, per month, uh, it's currently around 12,000, uh, across all these platforms per month. And, you know, our top platform right now, surprisingly is YouTube. Um, so w with only about 150 K people there, um, it does more than Instagram and LinkedIn combined. And those two have 2 million. Um, so pretty insane.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And, yeah, so that's kind of a bit of the journey there. Did you sell that business? You still have that business? Yeah, really just passionate about helping founders, you know, kind of make the founder journey much more joyful. I think we're both kind of aligned around that. I think it can be lonely and difficult and yeah, overwhelming at times.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I just think that right now doesn't have a version of many chat, right? You just push in the description or how do they? Yeah. So, um, I, in YouTube, um, the strategy that we use, and this is all subject to change. I don't think necessarily like what we're doing is the best thing ever. That's what's really worked well for now. Um, in a given YouTube video, um,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
There's oftentimes we'll talk about something maybe in a video and this one, maybe it's like paid ads or organic content and then giving away like a whole checklist of say how to maximize paid ads and organic content. Right. And then drive people to that in the link in the description where they can go get it for free when they're in that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Obviously, they enter in their email, maybe even their phone number. And now you have captured that person. So, yeah, simply in the description is the way that we do it.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, so I think how we do ManyChat right now is we have... you know, maybe three core CTAs per week that lead to three different sort of flows, three different sort of really generous lead magnets. And then from there, there's probably only a little bit of back and forth, like a few automated messages before then it's picked up by someone that's actually managing those DMs.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
This is the Russell Brunson Show.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So that number one, yeah, we don't need to make it too complex. We can kind of just keep it simple. And then two, there's someone there that can then, if there's something wrong or whatever, can quickly go and edit the sequences and make sure that there's no chaos there.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So, yeah, I think the lesson for a lot of people is like when you're trying these things, don't try to over-engineer it too fast. You know, like simplicity is genius, right? And...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, I think the more simple you can keep things like if you're just getting going a couple platforms, getting the CTAs right on there, really monitoring it and putting in the reps before you just over engineer it and then just let it loose. And sure enough, you know, issues come up. Yeah. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So at a high level, how I look at all content is what we call like a content waterfall. So a content waterfall is essentially like a system that you can use to go and turn like one core piece of content into like 32 or more other pieces of content.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so what this may look like in my business is we would have, say, a YouTube video that we've created a concept for and flushed it all out into, say, 3,000 words. That YouTube script can become obviously a YouTube video. That YouTube video can also be posted onto Spotify and to Apple Music and Apple Podcasts.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It can then, you know, become one or two newsletters in like, say, four weeks and in eight weeks. Um, then on platforms like LinkedIn, like you say, you had five core lessons that you go over in this YouTube video that could become five long form LinkedIn posts.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It could also become five long form X threads, uh, as well as maybe another 15 little sentences that you end up using for like 15 tweets as an example. So. at a high level, I'm always trying to look to like maximize the content that I've already put out there so that you quickly are able to be as efficient as possible and get off of a content treadmill, right?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Where you're just constantly trying to output stuff. Meanwhile, you've got this amazing bank of stuff you've already made. Just making sure that you've maximized that, right? And I know that, you know, you're even doing this in your book project right now, like leveraging like these thousands of presentations you've done and thousands of podcasts, right?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I think when I set out to build FounderOS, I set out to build a business that worked. was kind of in my icky guy, like what I love to do, what I'm good at, what I could be paid for, and what the world needs. And sought out to build something that would feel like everyday retirement, like working on the stuff that even if I was retired, this is the kind of stuff I'd be doing every single day.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Like how can you leverage all that material versus, defaulting to new right these days I try to as much as possible default to like what have I already said around this right because I'm pretty sure I've said the things I've done the things I don't want to just default to having to do it all over again and just trying to reduce the cognitive load and again just keep things as simple as possible so
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Specifically on the written side, we will do four longer form X posts per week. Those tend to drive the most growth. And then about two short form tweets per day, which seems to be like a solid cadence on the platform to get your stuff out there without overdoing it. And then on LinkedIn, we typically do one long form post every morning at 8 a.m.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And again, that's what's allowed us to scale to about 800,000 people there. And, yeah, so I think with all these platforms, it really comes down to, number one, like having an amazing hook, a ton of long form value, again, really just trying to compete on generosity. So I think people sometimes overdo like just thinking about growth, growth, growth.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Meanwhile, like I think if you can just focus on like, what are all these things that I'd almost be scared to give away, right? Like give it away, right? Inevitably people, if you're making something, they'll still pay you to have it all packaged up to get to know you to for a more seamless delivery for more support.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So I don't think you need to worry about giving too much away, at least most people. And then so that's like X and that's LinkedIn. And then off of all those posts about, you know, 100% of the posts on LinkedIn and around 50% of the posts on X drive people then to subscribe to the newsletter. And so, you know, that's just constantly driving people to an audience that we own.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
That's helped us scale a newsletter to about 200,000 people in the last couple of years. And yeah, it's a power of... those written platforms. Then in terms of threads, honestly, I don't even understand like, you know, really what's going on with that platform. I don't use it personally, so I don't spend any time on it. Our team posts my stuff that's already on X there.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I think we've gotten some good growth, but I have no idea what's going on there.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. I still remember those days where people thought it was like taking over the world. And like, it's like two months later. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. So with founder, I say we have everyone about 800 people in a school community. And yeah, that's where like all the systems that we have are all nicely organized depending on, you know, content, audience growth, all the different platforms and their operating systems. And then, yeah, I think it's,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I feel like you're also in that element. You can see it just when you're running different events or you're in the room with founders. You're just there because you genuinely... you wake up and you live this shit. And so, you know, I can feel that. I think others can feel that. And I wanted that for my own life to be able to wake up every day and just work on my calling.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Similarly, from my experience, founders, I think, overthink the tech side sometimes, especially when you're getting started. It's just like just pick something that feels good that maybe someone you admire is using that platform and it feels right to you.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Or maybe you've enjoyed using it just on the other side of the equation and as a community member and just get up and going, get running with it. So, yeah, most of the tech on what we build is pretty simple. Like, you know, yeah, school is what we use right now for the community. But I think that there's a lot of platforms that are really solid there. Yeah, for sure.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
You know what I mean? Yeah. So... My current philosophy on this, which again is subject to change, is that I think freedom comes down to four things. The freedom to control where you work, what you work on, who you work with, and when you're able to work. And when you have those four W's, you can do whatever you want, basically.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so whenever I'm building a business, that's the core of it for me is freedom. And I think that's a reason why a lot of founders get into business is freedom. to have freedom and to obviously help a lot of people. And so, you know, when I was younger, my dad's a dentist stuck in new market, Ontario, retiring any day now, hopefully.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And when I'd ask him for advice, you know, on like what I should do in life or, you know, what did he wish he had done, you know, trying to understand maybe what some regrets were that I could maybe avoid. nearly every time it would come down to like, just go travel, just go travel. And so I think hearing that, as a young kid, you're like, and I enjoyed it a lot.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I was like, okay, like travel, travel, right. So, you know, I have a goal in life of going to all 195 countries. And I think when you go and you future cast this stuff, I think I've only been to like,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
58 countries or something not that much like not that that many in terms of like that you need to make um to get to the 195 and so you're like damn i still have a long way to go and i think it becomes really easy with a lot of things in our lives to just say someday and you think you'll do these things and then like you know you're 40 you're 50 you're 60 you're 70 and you're still saying someday and so i try to just default to like if you're serious about doing these things like
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
just get after it and so you know I've architected my business in a way that allows me to do that with all the systems that we have with the talent that we have and oftentimes figure just like why not anytime I travel like I learn a bunch you know we're both writing books right now if I'm writing a book personally like I'd love to be like at some like artist cabin in like southern Italy or something writing it just to be inspired and enjoying myself and yeah I find travel is like
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so that's what founder us is kind of the manifestation of that. That's cool.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
you know, it fuels my creativity. Um, it's inspiring. Um, I always tell myself like I should slow down a little bit. Um, hence like why I've gotten this home base now in Bali. But that said, I still find myself wanting to like just being pulled to the next spot. Like, Oh, I got to go see Russell and Boise. Why not? This'd be fun. And then, Oh, we'll go to Brooklyn and see some friends there.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And then I think I'm going to go to Lafayette in Norway and probably end up going through Italy for Italy and through Europe, uh, through the summer. And so I don't, I just feel called to do it. And I think No one's freedom is going to look the same. But I definitely think it's important for founders not to give up on their definition of what freedom looks like.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And for some that's wrestling tournaments, you know, and getting back into that and just like going for it, right, which is amazing and inspiring in its own way. And I think it's just important for us not to give up on that part, like the same way that we've created these businesses and created so much impact. It's like lean into that in your own life.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
you know do it on your own terms and just be okay with being freaking weird you know the amount i travel is like really weird probably to a lot of people and like that's okay like find your weird and double down on it yeah do you take personality profiles i think i have maybe one time okay or something i think and that's wonderful yeah i don't know i love anyway we have a whole side business it's all about personality profiles but it's fast i'd love to learn that stuff from you i feel like that's a key to like hiring and really dialing it up is really knowing that people humans
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, that's the part. I mean –
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
i mean i'm not comparing myself to this person at all but i i used to think it was like really weird and then you know you look through history there's actually some like interesting case studies on people that actually they're actually better on the road you know jordan was famous for saying like i love away games like much better you know the crowd taunting you you're in this foreign environment and you're still going to show up and like show them what's what's up um so for me i think uh
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
you know, I left my house pretty at a pretty young age. So I think there's like something to that probably, um, just being more independent. Um, how old were you when you left? Probably around 17, 16. Um, and so, uh, yeah, just kind of like having to figure it out on my own.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I remember just like always when I was younger, just like, I just wanted to like get away, like just being able to like travel. Um, I came up for a really small town. It's kind of boring. I was just like, oh man, there's just so much out there. Can't wait to do it. And so now when I'm an adult, I'm just like,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
seizing it so in terms of the system though to get it right um because i am super productive on the road um i think like a few things like i have a rule as an example like right when i land in a new spot uh i go like straight to the gym uh and like figure out like where like where's the gym where's like these days like a cold bath sauna hope it's in the same spot uh and like just get that rhythm going right away
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Because like health is first. And if I don't have that rhythm down, everything kind of like slips from there. In terms of my travel approach to it's like what I'd call like slow travel. I'm not generally trying to go to places for like less than a week. So I'm about to go to Brooklyn. I could be there for just a week, I'm sure, and hit up all the things I needed to do.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
But instead, I'll go for a month. Or when I'm going to go to Norway or to Italy, I'll go for at least a month, probably. I was in Japan snowboarding. I didn't just go for a week there. We went for six weeks. So trying to just slow it down a little bit so you can...
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, so for me, I think that things like entrepreneur, founder, business owner, these are all synonymous. Founder to me is just, yeah, someone that's running a business around a thing that they love to do and looking to scale it. The typical person that we work with is someone that's doing generally about 50K per month.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
like rest you're not just like firing your cortisol at all levels hitting everything and then yeah exactly just bouncing around too fast and it gives me the ability with the business and with other priorities in life just to like take my time um and not feel like i gotta just like unpack and then leave to the next spot um so yeah that's kind of like the philosophy around it and
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, in terms of like, you know, I really like the diversity of like work environments. Other people are different that way. Even I've had like places obviously that I've lived for six months and I've had an insane like work set up that I invest all this money in like this dope desk that has a button that you can like standing desk and these insane screens and all that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I'm like, I'm just gonna go to a cafe. You know, and I like just like a change of scenery because I get a little ADD, I think, in a spot and like to just be in a new cafe with a nice new cup of coffee there that I'm trying out and then just like lock in. So that's just I don't know what that is brain wise, but that's just my productivity formula. That's so that's really cool.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Everyone's remote. Yeah. Okay. That's cool. How about you? When you're most locked in, like you're writing this book right now, what's the ideal scene there? Oh, yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
like thousands of these things right when you like lock in around a given book maybe you've like determined the table of contents i'd assume at the given part how are you like synthesizing those references into like an organized way yeah like i'm kind of doing this right now i'm like do i print all this stuff out and like paste it on walls and like a beautiful mind or like what do you do here exactly and i'm like gradually getting into a flow but i find myself wandering and like sometimes it's just so much stuff i might organize chaos so so it's um
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I'm just curious, one last thing on the process is like when you have your table of contents, right. Or.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
or maybe you've written the first manuscript do you involve people at certain stages of the book so i know people as an example that have like a table of contents nailed down and then they're going to go and talk to say 10 beta readers or 10 founders in their audience whatever and get them to look at it and get some live feedback on it to kind of sculpt it more and then people that also do that on a manuscript maybe once maybe even twice getting like 10 beta readers each time to kind of help them get it right and see where people are blocked like what's your approach there
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, they definitely consider themselves entrepreneurs. I think, if anything, the bridge that's going on in terms of maybe their identity is I think more and more founders these days are merging with the creator economy. Stuff that you've been talking about for a decade or more now. So this idea that between the two. Yeah. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
it's tricky that balance um yeah i think i'm a manuscript like six or seven now and i feel like i'm in that like learning phase of like i'm sure every book after this will be a little bit easier but that first one i'm like man this thing is this is something yeah how long ago did you start it probably it's probably almost like two and a half years ago now i feel like just thrown out different versions because i'm like ah this isn't quite i think what it needs to be and it's been useful i feel like
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Now I have a really good editor that's a great soundboard. And so it's more of a team thing attacking this beast versus just me in a dark room trying to figure it out and going, no, no, no, that's not it.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, well, I mean, at the first part, it's similar to like the bucket list of travel. It's like, I just want to write a book before I die. Um, so this is something I should do and why not do it now? I felt like a good time just to get after it. Uh, and then from there, I think this like idea of like founder led brands are like largely misunderstood.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, the kind of stuff that we hear all the time, like, Oh, don't want to tick tock dance or don't want to be famous at these things. And it's like, I don't think people totally get it. Um, so I wanted to kind of Is that the name of the book, right? Yeah. Founder-led brands. Yeah. At least that's the running concept. So we'll see where it ends up.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
But yeah, just trying to peel back the onion a bit there and give people like the details as to why this is a thing, why it's important to have your own media company. Um, and, uh, the systems that make it all sustainable and profitable. Yeah. Very cool. Two and a half years. Do you know what, when's your plan? Do you have a pub this year? No, this year it's happening. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
This idea that, you know, people follow people, then they follow brands. And, you know, I think that when you have a personal brand, what I call a founder led brand, you know, you're able to go and make sure that you have. People like really understanding the story behind what you're building and they can really follow you, follow your journey.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
It's, it's being self-published. So I don't, no one's really telling me what to do this year.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, so on the business side, the dream there is to create the greatest founder community of the 21st century. I see an opportunity kind of like on the brand side, what Nike did for athletes in the 70s, Apple did for creatives in the 80s, is what I'm trying to do for founders in the 20s.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Create this really aspirational, beautiful, tasteful, inspiring brand that helps founders build their own really special brands. And so, you know, we have dreams of opening a retreat center in the Dolomites in Italy, which is like my favorite place in the world. You know, was there mountain biking last year for a couple of months. We'll be there snowboarding this year.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I just have this idea of kind of bringing amazing founders together for peak experiences together. And so, yeah, just trying to like lean into the community, really just listen to them. I'm really patient with this. Like I'm running something I'm going to run till I die. And that was the whole genesis of even creating FounderOS in the first place. So we're just being patient.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
We're being, you know, really intentional about it, building an amazing community, helping founders with the systems that they're asking us for, and really just trying to create the greatest founder content out there for the specific stuff that we do, which is largely around like systems and founder-led brands.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And then on a personal level, yeah, looking to finally get a home base for real this year. So hopefully, you know, stay in Bali a little longer than like five months. Maybe in Boise, maybe we're going to move here. Yeah, maybe Boise, you know, exactly. And yeah, just keep traveling, get this book out, keep putting great content out across platforms and meeting other great folks like yourself and
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
uh, just having fun. Um, I think, uh, I've, you know, my twenties, a lot of that was like a lot of like a grind at times on the business side. Um, and now, um, you know, with the systems that we have and the founder OS and herb all running on autopilot, uh, I feel like it's more of a time just to enjoy things.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
When I look back, I'm sure in my 80s, I would just tell myself like, hey, dude, it's going to be all right. Let's just have some fun. So trying to lean into that more. That's cool. How about you? What's your one main thing, big domino this year?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And that makes the brand that much more impactful and it allows you to grow it a lot faster. And so this importance as a founder to really be thinking about building your audience day one. You know, there's that whole saying like first time founders focus on tech, second time founders focus on distribution.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
That's kind of my, what I'm working on, which I'm really excited about. One last thing on that. I'm curious, like all these books you've gotten and that you've read, and I know this is like a real obsession on your side from following you for some time.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
What's like that one secret you feel like that a lot of these guys kind of talk about that's like at a core that a lot of people maybe don't think about or is a little more non-obvious or novel?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And I think more and more people are waking up to like the quicker you can build that distribution, build that personal brand and an audience around yourself. It sets you up.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And is there one core practice that you have that, like, really helps you program your subconscious mind for your core goals, values, all that? Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
for, you know, having this amazing kind of media moat around your business for the next decade to come, whether you're still building that business or maybe it's sold and you're onto the next one and you still have that brand and audience around yourself. A hundred percent.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
No, I wouldn't guess that. No, it's something that's big for me too. It is like, yeah, I oftentimes like before I go to bed, like read like a one pager that I've made for myself around like my like dream life and dream sort of scene and kind of really feel into it and then go to sleep at night. And so, yeah, all about this kind of stuff. I think it's interesting. It's so much fun. Yeah. Okay.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
My last question for you is, um,
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. Um, we had a gentleman named, uh, Sammy, um, that had come to us. He had previously exited the company and was, um, now working on a new idea. Um, but it was still kind of no offer around it. No really idea what he was going to build per se, just a rough idea. Um, He joined FounderOS. We went and helped him with his offer. So yeah, his name's Sami Hassan.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And his idea was to create this company called DevSignal, which is all around helping tech companies find amazing engineers. So we helped him formulate the offer around that. He started creating content while reluctant at first, started seeing like it was picking up, doing well. And it was driving a lot of companies to go and hire the engineers that he was training at DevSignal.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Fast forward just six months later, his company was actually acquired for around $600,000 by a firm that had actually found him through the audience that he had built. So yeah, between like the offer systems that we'd gone over, some of the content and audience growth systems were like a small part in that journey that Sammy was able to find success with. So yeah, there's stories like that.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And then other stories from folks like Leon who had a, has a couple of kids and, you know, was building a successful business and agency at the time, but hardly had any time to actually go and spend, um, with his kids.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so from putting in a bunch of systems across hiring people, content ops, um, you know, was able to move from around 50 hours a week of work, kind of like I was working a decade ago, um, to just a few hours a day, um, and be able to enjoy like amazing summer vacations and such with his family. So yeah, those are the kinds of things I find most rewarding. So cool.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I tell people in the community and others, we have in our Slack a channel called Founder Wins. And I know that every single person that works at founder us, like the highlight of their day is when there's just like an awesome, could be a message someone got or a post that was in school or a message on social media, whatever about a founder. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Having anything from a massive win that they just closed some huge deal or a smaller win that they just got, you know, another 10, 20 hours of their week back. So yeah, I think we're, we're both united in that, like nothing better than just seeing founders win and, and, and get joy in their life. Yeah. So cool.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, you can just find me, Matt Gray, on any platform, YouTube, X, LinkedIn, Instagram, all that, and founderus at founderos.com. Very cool. Well, thank you, man. Appreciate it. Thank you. And we'll see you guys on the next episode. Let's do it.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I learned, you know, the benefits of that, but also the struggle of, you know, you maybe have an idea that comes into your head of something you want to create. And then you have to kind of brief it and delegate it and follow up on it and quality control it. Whereas for me, like building a personal brand or building a founder led brand around yourself.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
The speed at which you can go from just idea to creation is oftentimes just instantaneous. You don't need to answer to anyone. You don't even necessarily need to manage anyone. You can just come up with that idea, sit down, film it, push it. And having that control over your media, I think, is nice. You can kind of control your destiny more and you're not reliant on so many people. Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
in your world travelers we'll talk about more but um yeah just curious the trip you're on right now why you're swinging by boise yeah so uh was yeah on a bit of a journey twice a year we run different events and experiences for founder os and we just ran one in austin and i figured well i'm in the country might as well make an epic trip out of it so took my parents to wyoming to yellowstone and uh grand teton for some hikes and then yeah we were talking and it was like why not make the trip out to boise you
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. And I think there's this whole kind of like 360 degree element to it that people don't think about. Oftentimes people, when they associate with it, they think, oh, it's, you know, to become famous or to get customers. But, you know, even this right now is like indicative of like the power of it. You
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
you know, I think about a year ago and we started chatting a little bit on Instagram around some stuff and then one thing led to another and here we are in Boise, right?
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So, you know, whether it's just like serendipitous connections and that happens to me all over the world, wherever I'm traveling, I'm constantly meeting different people and that I wouldn't otherwise meet if I didn't have an audience. You know, the amount of opportunities, amazing hires you're able to also get.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I think probably three quarters of our team has found me from the audience I've built and it's top talent that I don't think I'd otherwise maybe be able to even attract. So, Yeah, it's insane the power of it when you get it right.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah. So, you know, my journey, you know, I think the only thing that's like inevitable with humans is that like is change. Right. And when I started herb, when I was 24, I saw this amazing opportunity to build something in the cannabis industry. I believe like people should have freedom to make their own choices in life.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And there were for so many other reasons, like really believe in the mission behind what, On a more personal level, probably around five years ago, six years ago, maybe now, I, you know, I've been running businesses, was running a few at the time and found myself in a hotel room having like a borderline panic attack just from the stress, the overwhelm.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
There were a couple crazy things that were going on. And there were some things out of my control, but then I started to come to a realization that there were a lot of things that were in my control that were contributing to this, you know, was drinking a few times a week to cope with the stress on weekends, was smoking probably like 10 joints a day at that point. And.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
yeah, had probably a pretty bad addiction that I needed to kind of take a look at that had kind of just been a bit hitting because I was functioning and I was in an industry where this stuff can kind of like, you know, get by.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so ended up having some brain scans done, realized that on top of all that, there were some like brain conditions, had some frontal lobe damage from too many concussions playing hockey, of course, in Canada. And yeah, just kind of woke me up to like, wow, I really need to start taking care of my health. And so from that journey, reached out to different experts.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
One of them actually was Huberman. And learned through him that cannabis breaks the chain between DHEA being converted into testosterone. And I found that interesting because at the same time I was learning that testosterone is the chemical in humans that makes effort feel good.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And, you know, we work so hard as founders, like bashing through walls all the time, oftentimes fighting different fires and building things that I was like, I felt it kind of hit me that I was kind of working backwards. You know, I was working so hard in so many ways, but then on a health side, working backwards in terms of like, yeah, even chemically screwing up my body a little bit.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So I decided to, I said I didn't need to make a change. Because it wasn't sustainable the way I was going. And that journey led me to, you know, finding a sobriety coach, finding an executive coach, and really going deep on the health side, I started replacing smoking and drinking with journaling daily. I had read the book The Artist's Way by Julia Cameron.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Didn't really know the change it was going to make in my life and just started waking up every day to write my morning pages. Three pages just kind of poured out of me daily. Did that for about 90 days. And I started bringing some of these concepts online, sharing them on Twitter at the time and in a newsletter.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
really no agenda in mind other than just hey let's just put some stuff out there and see the kind of people that are interested in this or maybe not and one thing led to another and yeah I started attracting a lot of founders that really resonated with this they had similar experiences in their lives.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
A couple of connections later, you're in Boise even though it's next door and you make it happen.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Um, they thought, I think these were some topics that they were hoping someone would open up more about. And, uh, that kind of compounded to building more of a audience online that, uh, people that kind of are attracted to, you know, not just building amazing systems around your business, but amazing systems for your own, your life, your health. Um, so that, yeah, at the build strong businesses.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And so you need to make sure you're taking care of yourself. So yeah, that's kind of a bit of that. It's really cool.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah, exactly. So yeah, no, it's great to be here.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Yeah.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
How long ago? So yeah, a little background. When I was 20, I started a technology bootcamp in Canada, the first of its kind where we trained full stack.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Well, I think, I think as like, as founders, as entrepreneurs, like, you know, we're constantly evaluating our businesses, right? Auditing like the finance area, seeing how that's coming along, looking at your marketing, what's performing best, what's not, stopping the stuff that's not doing well, doubling down on the stuff that really works.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
And oftentimes we let ourselves get off on an easy street and just not reflect too much on, you know, what stuff that may have been serving us when we were 25 is not serving us at 30. And it could be anything, right? Like your diet, your exercise, whatever. Um, it so happened that my vices were drinking and smoking, but other people have vices of sugar and bread. I don't know. Right.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
So, uh, you know, I think it's just, yeah, important to just be honest with yourself. And at the same token to, um, Whether it's, you know, rebranding your business, rebranding yourself, you can always change, right? Like just because something's been a certain way doesn't mean you got to keep doing it, right? And for me, yeah, it was kind of weird. You know, I'm running this cannabis company.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Now you're like, whoa, you're not smoking weed. It's like, I'm not against it. I mean, I think everyone should be able to do whatever they want to do, right? That doesn't change at all. That my belief in freedom, my belief that adults can make adult decisions, nothing's changed there in terms of like what's right for me and what I think I should be doing going forward.
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
software engineers and then got them jobs at tech companies like shopify facebook uh google and over the course of a few years we trained 2 000 software engineers um one month after graduation they'd go through these like three months of intensive training and we'd train them up get them jobs 90 of them were getting jobs one month after graduating and uh did really well we ended up exiting the business to general assembly uh they bought us uh you know when they were coming north to canada
The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
I'm going to experiment with a new me. Um, so yeah, just always being open to reinventing yourself. And I think it's something that can be a superpower. Yeah. Super cool. Thanks for sharing that.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Hey, how's it going? Hey, Russell. First of all, I just want to say thank you very much for everything you guys do. Dante, you're phenomenal. The whole team at ClickFunnels is phenomenal. Even your support people have been so gracious in helping me on certain things. I resonate a lot with your background. That's why I love what you guys do, because I'm a very ADD person.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I had to write my question on the right-hand side on the chat, just so I can remember it, because I knew I was going to forget it by the time you called my name. I'm a highly technical person. I'm a technical consultant. I come from high ticket. Also jeder Klient ist wie ein zweihundertundfünfzigtausend Dollar Klient, den ich bekomme.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Aber der Grund, warum ich in Click Funnels ging, war, weil, wenn ich in Funnel Hacker Live ging, als ich sah, dass die Leute auf der Strecke waren, die zwei Comic Club Gewinner waren, Und die Sache ist, ich habe acht Jahre gedauert, um zwei Kommen in meinem Geschäft zu machen. Und diese Leute haben es in einem Jahr gemacht. Und so sitze ich da, okay, ich muss etwas ändern.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Also bin ich in Clickfunnels eingegangen und habe versucht, meine Funnels und so etwas für das Geschäft zu bauen. Und weil ich High Ticket mache, und übrigens, Core Secrets ist off the chart phänomenal. Es war ein Aha-Moment. Course Secrets war ein Aha-Moment auf den Frameworks, weil ich nicht unbedingt verstehen konnte, wie ich meine Frameworks ausbauen kann.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Und das war ein wunderschöner Kurs für das. Also habe ich das durchgeführt. Und jetzt versuche ich, das zu tun. Ich versuche, den Kurs auszubauen, die Frameworks, alles. Das Problem, das ich habe, ist, dass ich jedes Mal, wenn ich ein Framework in meinem Kopf habe und ich anfange, daran zu arbeiten, weil meiner ADD und der Schleimhaut-Syndrom, ich anfange, das Konzept davon zu erweitern.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
So it goes from like, oh, because there's this one video, you're just like, just do these five steps, like these are your five steps, that's your framework, like just stick with these five steps. And then I started going down that process and I ended up like, now I had 10 steps, you know what I mean? And so I just kept expanding. So there's two questions. It's like,
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
I'm trying to help e-commerce people who are trying to automate e-commerce to where they have to work less in their business. So basically I'm trying to teach them how to put the systems together, but also do like a do with you. It's like a do it yourself with a do with you type situation. And I'm just having trouble figuring out like how to put
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
how to put that together because normally you guys talk about doing a Miffy and I've tried the Miffy thing but I can't get seem to get anyone to take the Miffy like I have social media posts out there I'm doing all those kind of things and I'm just having trouble with trying to get people to take the Miffy to get into the funnel and at the same time I don't know if maybe I'm going too broad again or should I stick to just like what I was originally thinking of I know it's kind of abstract questions I hope
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Ich glaube, wir können die Mifki-Seite überlegen, weil ich glaube, das ist wahrscheinlich mehr...
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And then that's what you focus on initially. Does that make sense? Yeah, yeah. Because I have, so I started off with like, this is how you build an e-commerce store. Like just like very basic, because I'm looking at it from a technical perspective, like not from the go find a product. And this is basically like, this is how you can quickly build the e-commerce store.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And then like the next step in the process is like, now this is how you build out your automated messaging and all that kind of stuff to make it run like a well-oiled machine. So sounds like what you're saying is maybe I should start with just this is how you build out your store. Yeah. And then make that the first launch.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
And then, you know, from there, you know, hey, after they've signed up, they're like, hey, by the way, later on, I'm going to have a whole nother Things that take you even further.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Yeah, my Miffy has like the five functions of an e-commerce business. Not necessarily like these are the steps to start your business. Right. So so it's far more has a lot more content. So I get it. Yeah. So probably that's the issues. It's overwhelming because it has too much information.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
Awesome, awesome. Yeah, by the way, just a quick thing. Your developers are phenomenal from a technical perspective. Your API documentation was phenomenal. I actually taught someone in the Facebook group how to integrate their third-party tool into your API because the API is so simple to use and how they designed it.
The Russell Brunson Show
From Stuck to Scaling: Transformative Advice for Entrepreneurs
It's easy to just, if you know development software, you can just easily integrate the ClickFunnels into anything. So it's pretty cool.