The Russell Brunson Show
Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38
Mon, 26 May 2025
This one hit home! Andy Elliott didn’t just change his life… He helped change mine. In today’s episode of The Russell Brunson Show, I sit down with one of the most intense and inspiring sales leaders I know. Andy went from shooting his own YouTube videos on a phone to building a high-energy, nine-figure company that’s redefining what a sales culture can look like. We talk about the real origin story… No team, no budget, no fancy funnels. Just relentless volume, consistency, and the willingness to tell the truth when others would stay quiet. If you’re building a business, a brand, or trying to find your spark again, you’ll want to hear this. Key Highlights: How Andy built a global brand posting three YouTube videos a day before anyone knew his name What it really means to go “all in” without a plan B and why most people quit too soon Why the right culture beats the right funnel and how Andy built a team of 100 alphas How one $299 course launched a million-dollar month from pure organic content The real secret to staying on top: don’t let your fans, your team, or your family outgrow you Why your business stops the moment you hit cruise control Andy doesn’t hold back. His philosophy on pain, growth, and staying in the game is something every entrepreneur needs to hear. Whether you’re building your first offer or leading a team of 50, this episode will remind you what’s possible when you combine purpose with persistence. It’s not just about marketing or sales. It’s about becoming the kind of person who can lead the movement and stay in it for the long haul. And hey… if you want to follow Andy or get a hold of him… He literally said you could text him at 918-210-0254! Is that crazy, or what!!? And you can also follow him on IG @officialandyelliott or find him on YouTube! Just search ‘Andy Elliott Sales’! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: How did Andy Elliott build a 9-figure company?
So I'm trying to take out as much organic SEO sales stuff as possible. And you know what I learned, what I love from you is that the game is always changing, is that there's no set rules. And as much as you think you understand the algorithm or you understand this or that, really no one understands anything. So you need to go as hard as you can. You need to have your hand in everything.
And you're in the paid marketing game, and you're really good at it, and you're the best in the game. And if anybody in the world is going to have a funnel, they're going to sell one to many, and they're going to do paid marketing. If they're not learning from you, they're absolute idiots. But I will tell you that it is a time right now where we are alive, where social media is free.
And if you're not doing it, you're an absolute fool. And so the greatest thing that I would do is that I would do it and then not stop doing it. And that's probably the greatest – I would tell you we're here where we are today. And by the way, if you see my shirt, it says, to live the life you want to live, you have to be willing to tell people things they don't want to hear. I would –
change my life by hearing a hard truth from my wife that she said, you're not being the man you're supposed to be, it's time to rise. And I would tell that message a thousand times a day to everyone I talked to.
Look, dude, if you're lucky enough to have one person in your life that'll tell you the truth, they're not going to tell you the things you want to hear, the things you don't want to hear, but things you don't want to hear are going to be things that will change your life.
And I would just run this game that, dude, like in order to get the life that you want, you got to be willing to do the things that you've been avoiding. And I just hammer that crap. And we all know it's true, right? But I would tell the truth. So when I got out on the internet, everybody's trying to be cool. I wasn't trying to be the cool guy. I never took pictures in front of a Ferrari.
Never took pictures in front of a mansion. I never did any of that. Matter of fact, I never even showcased my life. All I did was I would get up and be like, dude, are you ready to change your freaking life? But I'd be like in their face and I'd be intense. And by the way, the hate came from everywhere, but also it woke people up.
And people are like, dude, I don't know who this guy is, but he's alive. This guy's on fire. You know what I mean? I don't even know if I understand his message yet, but the guy's clearly stirred up and pissed off about something. And you know what? Like he's catching my attention. And so I always say like you got to be willing to stand out, be different, make relationships that others can't.
And so like that's how our whole journey would go. So we would post on YouTube every day. I didn't even get on Instagram until about – Two and a half years ago, I think I didn't even know that Instagram was important. And Bradley was like, yeah, I get on Instagram. And I'm like, was that like Snapchat? And he's like, no, it's like Instagram. You got to get on there. I was like, that's for kids.
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Chapter 2: What does it mean to go 'all in' without a plan B?
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Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is gonna speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA.
We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really gonna do this? Thank you so much for watching. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is.
These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough in every single episode. is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move, and that move ended up being the game changer.
That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out.
So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. The next thing I want to talk to you about a little bit is – and again, this was something I didn't realize until – I got to your house the night before.
We flew down there and hung out with you and your wife and your kids for a little bit. And then the next morning, we worked out, and then we drove over to your office. And I was not expecting what happened, but I saw – as you know, your team came out. shook the Jeep, picked me up, threw me in the sky. And then we're out there, we're wrestling on the asphalt. We're having fun.
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