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Andy Elliott

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Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

1017.705

Now I've spent millions of dollars on self-development. It was the greatest thing I ever did. I just learned this one simple thing. Taking a little bit of time each day to work on me. Not my business. Not even my wife, not even my kids, just on me. My mind is not my friend. It's never been my friend. It's never told me good things. I have to tell my mind how things are gonna go.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

1041.715

I have to be really good to me. And for 39 years, I was really, really bad to me. And I talked bad to me and my mind was a trash can, which is why I ruined everything that got in front of me. And my intentions were all about making money because I thought when I was young, because we were poor, if we just made money, we would be successful.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

1057.832

And then my wife explained the definition of success is getting it all. We need to be close to God. You need to be a great father. You need to be your children's hero. I want to have a husband I admire and I look up to. That's what I want. I want not you to motivate the sales team. I love that. I want you to go to work and come home and be a winner.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

1074.75

And I want to look in your eyes and know that you gave it all you got. That's what I want. I married a winner. But also I want you to come home and motivate the damn family. How about that?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And I'm just like, anyway, so that was when it all changed. And, uh, you know, I'm sure you guys can relate with.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, dude. And listen, I say this all the time because this will set the foundation for everything because there will be people that maybe will watch this and they're going to be like, dude, that guy's a fraud. No, no. Watch. I love it. Listen to me. Here's what's wrong with the world. Okay. When someone decides to change their life, we should stand by them and help them change their life.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, because if you would have met me back then, I'm going to be honest with you, you wouldn't have liked me. I didn't like me.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I didn't like me. I didn't know I didn't like me. Lost people don't know they're lost. So people are like, dude, I learned that in 2015. I'm like, bro, I hated that guy in 2015. If you would have met him, I hated him too. But dude, come meet me now. Come shake my hand now. Come talk to me now. That's all that matters.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And that's the problem is that like I tell women all the time because like I'm really big on the family values of marriage and I'm like hunting down these great leader men that don't know they're great leader men yet. And I'm telling the women, I'm like, listen to me, you're a man. You want him to change? Stop reminding him of who he used to be. Period. Okay. Listen to me.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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If I tell my kid when he screws up, you're a bad kid. But I want you to be a good kid. It's not going to work. You've owned him and labeled him as a bad kid. I tell my wife, you can't get historical with me. You can't. I'm a man. I screw up all the time. But you got to remind me. Someone has to be reminding me who I am. And I'm trying my hardest to do that for me.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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But when you see a man trying to change or even a woman trying to change, when someone's trying to change, their partner needs to say, hey, look, that's not who you are. What you just did isn't you. OK, let me tell you who you are. You're like this. You're like this. You're a leader. You make good decisions. You know, you have to do that. And that's why everybody needs a coach.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And anyway, so I just want to tell you that, like anybody who's watching this, people are going to say, oh, well, I saw this thing. Yeah, it's all true. It's probably 10 times worse. Everything you found. But that's the power in like being a reborn again Christian or. whatever faith anybody believes in, like changing.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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So, well, so you get these dopamine hits, right? When you do something and then, so making money was like a dopamine hit for a long time. But then the second you cash the check, it's gone. Um, And then I hunt it for 30 more days. And then my pay cycle comes and I get that dopamine hit. And then I'm back on the hunt again. I'm literally on the hunt now, 24, 25, seven, three 65.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

1374.46

Anybody that I run into, if you run into me, I'm going to make you strong. I'm going to make you feel powerful. I'm going to make you feel strong. I'm going to make you feel like you can take over the world and do anything. I'm going to make you want to be a leader. I don't care how you've been thinking. I am going to brainwash you to actually care about people.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I'm going to brainwash you to think differently. I'm going to make you believe in a whole different way. And I do this at the grocery store. I always say this leaders. It's not an on and off switch. It's in the community. It's at home and it's in the business. It's everywhere. If people go, well, yeah, I'm so glad. Look, when you get off work, you're a manager. You're a boss. You're not a leader.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Nobody wants a boss or a manager. Everybody wants a leader. Everybody wants a coach. Really, honestly, a leader and a coach are the same thing, but I prefer a coach because a coach is someone that's just coaching somebody. It's positively peer pressuring them to become better, to believe differently. all the time. And I believe everyone needs a coach, dude.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Well, so number one, I was talking about how like development, right? Like the gate, the greatest gift that anyone could ever give themselves is the gift to start working on themselves. And yeah, That wasn't really ever talked about. Training is like, oh, how do we do the road to the cell? We're going to train on the steps. Does that make sense? But we were always working on the business.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I mean, I literally just paid Gary Brekka 50 grand this morning to take over my fitness. I'm not even joking, dude. Anybody that can do something better than me, I got one life. It's short. I'm not going to play around. People say, oh yeah, I can do it on my own. Okay, cool. Take four years. Take four years. I want it now, man. I'm 45 years old, dude. I'm not playing around.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And by the way, if you're 20 watching this, you take this advice now at 20. Now you don't wait till you're 45. Nobody was telling me this at 20.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Well, even fear-based leadership. Dude, you guys are my age. So bottom line is, I mean, I'm just a couple years older than you guys, but listen, how do they motivate you in your age? You don't do this, you're fired. Right? Hey, you don't do this, you're out of here. You want to get back to where you were? You want to go somewhere else? You think someone else is going to pay you this kind of money?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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you want to attract it become the greatest example on planet earth and what does the great value mean i always tell people you want to make more money you got to create more value how to create more value become a leader the greatest scarcest resource in the planet of earth right now in the home in the community and in businesses is leadership and so if you want to get paid more than you ever imagine getting paid in your life you got to become a leader and then you make all the money and by the way everybody's looking for leaders because we're in a leadership nation

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Dude, that was how it was. Dude, now?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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No, but my point is you guys understand fear leadership, right? Now watch this. My wife reminds me every day, nobody works here because they're afraid of you. People work here because they know how much you love them. Dude, listen to me. It is a superpower to use your heart, to play with your heart. Your heart should always be right here.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And we're in an era where people say, don't get close to your people. Don't get close to your employees. Don't get close to your team. Don't let them know too much. Dude, I'm totally transparent with every single person in my company. I share everything with them. Dude, if somebody's suffering, I will pay for their house. I will buy their cars. I will do anything. I don't care.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And by the way, yes, I get burned. People say, I don't do that. I got burned one time. Yeah, it's part of the deal. You know what? I've got 50 loyal people and I've had 10 that burned me. And I wouldn't have the 50 loyal. I wouldn't have the army I had had I not trusted that all 60 of them were going to be it. And 10 of them didn't work out fine.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And when someone betrays me, all it does is make me be more grateful for the ones who didn't betray me. Right. It's like, dude, you got to change your freaking lenses. And so a couple of things you said, you got to change your mind. Your mind should ultimately change your perspective, which changes your lenses, which changes the way that you see everything.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Because most people, they don't see anything good in people anymore. Dude, every time I see someone, I'm like, dude, this guy's capable of greatness. Everyone is. And that's not no bull crap. This is my ministry, dude. Listen, I should not be here. Number one, it's by God's decision. I should not be. I'm just obedient, man. I just listen. And I keep screwing up.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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But when I screw up, I say, hey, I own that. That's a mistake. My bad. I didn't intentionally try to hurt anybody. I wasn't wanting to hurt anybody. I was trying to try my best. You fell your way to winning. And dude, the more you talk about this, people are going to be like, dude, you know what? Okay, cool. I'm going to roll like that. And that's how we've been building our brand.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And we've been pissing a lot of people who are lazy off, people that are haters. Dude, I used to be a hater. This is 10 seconds. I was in a car dealership, which you said you used to work in. And I'm just telling you, I want you to understand this. I'm a manager. I'm making good money. And I'm just, I'm fat. I'm sitting at the desk my way. I'm not fat shaming people.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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We were never working on ourself. And so mentally, I'm telling you, I fought demons my whole life. But I thought that money one day would fix all of those problems. There's a day that you've got to make enough money that success fixes everything. And the reason why I thought that way is because the leaders that were leading me, that's what they taught me.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I'm just telling you when you get in shape, you're going to love yourself. Your life's going to go to another level and you're going to have an edge and you're going to be elite. Take care of yourself. It's your temple. It's your body. It's your life. You know, like take care of yourself.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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But I saw this guy walk across showroom floor and I was a manager and I was sitting in the tower, you know, where they work the deals, the sales tower. And I'm just humming. This guy walks by shredded, bro. And I was like, F that guy. I think it in my head. I'm like, I bet that guy drives a four tours. I got a freaking four. Dude, bro. I start just, I bet that guy doesn't make very much money.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I bet that guy lives in a shitty ass small. I bet he's in an apartment. You know what I realized? That guy, because of the standard he held on himself and the discipline he had, he made me question me. Yeah.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And instead of me like saying, Hey dude, thanks for like holding the standard, bro. You just made me question me. I'm going to change, which is what I do now. I said F that guy because I was like, I didn't want to own my shit. And then, so the night when my wife crazy thing, when she triggered me and grabbed my love handle, that struck me immediately, that guy.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And so crazy how like photographic times that like you stick with you. I was like,

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, because he made me question myself. Why not me? And that's the biggest deal is that really, I think every message you put out is like, why not you?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Right? And like, you know, traditional education is school. And this is like the greatest, a podcast is the greatest education you can get.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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So from zero to 18, I was dead broke, never had more than $5 in my hand. At 18, I got in the automotive space. I went from making 18, 125 grand, 19. You guys were in door-to-door sales, so you guys did sales. So 19, I made 220 grand. At 20 years old, I made my first 500 grand selling cars. That's not normal income for most car salesmen, but I was really good and obsessed.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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But the information you knew wasn't why people followed you. They followed you because you were their example. You were their leader. They believed in you. I tell people all the time, if people don't want to be you, they're not going to follow you. Absolutely.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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That's a professional right there. Yeah. If you can do that, which there's a slight difference. Yeah. You know, like two people say, well, I'm doing that. No, you're not. No, you're not. It's in selling, right? Even if you go to sell solar, right? I'm just going to use an example. Any industry.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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But if you're going to sell something, you know the presentation, if you know the slide deck, if you know all this stuff, if you know everything, and you're trying to make someone believe this information. No, whoever believes, whoever believes the most that that is the greatest is That person is the greatest salesman in the history of the world. Not the one that can do the best presentation.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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It's the one who believes the most. So a lot of people try to get people to believe in this. And I'm like, no, dude, I believe. I believe. I believe that that's the best. I don't even need to show you this. I know it's the best. And people will buy stuff they don't even need because the person believes so much. And there's just a slight difference.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And only the pros know that the belief system in anything, and we call it sales, but The belief system is what? Selling a dream, getting a bank to do a loan they wouldn't have never done for anyone else, but they'll do it for you because they see something in you. Your eyes are just...

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I mean, you know.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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It's a lot of folks. It's a hero-making machine is what it is. People say, well, how do I build a great team? Well, there has to be a leader to build the culture.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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leader decides what the environment's going to look like what's tolerated what's not tolerated you can't come in here and be negative so but how did you how did you learn that because we were part of good cultures and we're like dude that's what we want and we did it sounds like you weren't part of no i was a part of the worst culture in the history of the world i always tell people you know what a winner is yeah okay cool you know what a loser is yeah well if you don't want to be a loser you do the opposite of what losers do right and then you become a winner

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I say greatness is found in the extremes. I didn't want to do anything but sell cars. I didn't want to do anything. I didn't want to do anything. I didn't want to go party. I didn't want to go around people. I wanted to learn how to talk. I stuttered. So I want to learn how to be a good speaker. I want to learn how to master strangers.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And then if you do the opposite of what the greatest in the world do, which are the winners, you become a loser. It's very simple. It's like black and white. And so I just want to tell you that I basically had poor leadership my whole life. Remember, November of 2019. Right now it's 2024. So you got to realize it's almost 2020 I started. Me and my wife, quickly, we sold our house, okay?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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We sold that house in Oklahoma. We sold our furniture. We sold our cars. We sold everything.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, I got a $1,500 car. Listen, I always say this, man. If you want to make more money, you got to devalue money. Stop chasing money. Stop chasing money.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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You want to attract it? Okay. Become the greatest example on planet Earth. And what does great value mean? I always tell people, if you want to make more money, you got to create more value. How to create more value? Become a leader. The greatest, scarcest resource in the planet of Earth right now in the home, in the community, and in businesses is leadership. Amen.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And so if you want to get paid more than you ever imagined getting paid in your life, you got to become a leader and then you make all the money. And by the way, everybody's looking for leaders because we're in a leadership nation. I mean, It's just crazy. So I never had a leader and all of this language that I'm learning that I'm, or that I'm even saying, I live this shit.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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It's one thing to learn it. It's another thing to live it. And then once you live it, now you loan it. You're like, okay, I'm gonna give it to him.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Now I'm gonna give it to him and I'm gonna give it to him and I'm gonna give it to him because you're so afraid, dude, honestly, I'm so afraid that if I don't get my hands on someone that they're gonna end up, if I wouldn't have watched that video and then decided to make a decision, to buy that training course, which means prove that I was worth betting on is basically what the decision was.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Okay, because I almost didn't do it because I wanted to keep the money more than I wanted to go and sit and watch this training. But I was so sick of my own shit. I was so sick of it, dude. I just, I was disgusted. And sometimes I would say this, you can only help people that are looking for answers. You help people on the bottom that are on, they're just, they're struggling. They're on bottom.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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They're sick of their crap. They're tired of being sick and tired. Those people are looking for answers. You can help them. If someone's talking to you and you want to change their life, if they're looking for answers,

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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coach them in the middle if they can't be bothered and they're like don't really care you can't help those people i don't want to talk to those people look dude if i say something to you and it could change your life and you don't care about i don't want to talk to you i don't i'm not being negative but like you're not looking for answers i'm wasting my time it's like trying to train a sales rep that doesn't want to go out and sell and doesn't want to do anything but now people at the top you're not always just training people at the bottom i mean dude we train billionaires

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I want to learn how to walk up to anyone and just and just make a best friend. I wanted to make people feel really comfortable. I was learning to talk with familiarity with people. So, like, let's say that I didn't know you. I could talk to you for just 30 seconds and you would felt like, you know, me your whole life. That's a superpower.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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These people, man, dude, being a billionaire, you create crazy-ass problems in here. I mean, dude, you've ruined your family in most cases. You've gotten really physically out of shape. I mean, I'm 45. I know a lot of guys that they're in their 40s. They're not in great. They're not in their most elite shape.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And to have a lot of money and a bank full of cash and have everything you want, be able to buy whatever you want, but look in the mirror and not be on your 100% A game, which is your elite version, it's not okay. And so, like, everybody has these little pockets and holes. And then there's your next life. Which is what you're going to build now, which is like your coaching game, whatever you do.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I think ultimately right now, the people that have sold businesses like you, that have kicked ass, done everything that you guys have done, ultimately what you guys could do is become the greatest standard in the history of time, human excellence to the highest level, and go teach everything you've done to literally reclone yourself as many times as you can.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, we went one year.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Well, we went to Oklahoma, number one. We were in Oklahoma my whole life. We worked by ourself in that rent house. We literally went to Arizona. We started our team in 2022, 2021 roughly. I didn't have a team. It was just me and Jackie. And then in the last two and a half years, or wait, it was 2021 we started building our team. So from 2019 in November to really 2021 of January.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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that was just me and her making sure that we were, you know, we felt good. We didn't bring one to bring in one on that we couldn't take care of.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And then boom, we were like, we're going to do this. And then we brought on one at a time. And then now we have, I think like 86 people on, on our team.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, it's cool, man. Life can be whatever you want, okay? And that's why you need to be around great people so that you can think bigger, so you can dream bigger. And sometimes God just puts you in front of somebody just to shake you up just a little bit.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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By the way, if we just stop now and you just learn that, it's over. Sales and leadership will get you rich. Hey guys, it's Chris.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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i today i just don't want to die with regrets anymore at 39 when i would have died i would have hated me so is it is it you're consistently going back to 39 or are there other moments in your life that you're going back to and be like everything 39 and back i hate yeah dude listen i hate my old life i just i'm very clear i don't go to oklahoma and people say oh this guy's got problems hey i'm gonna be honest with you i do got problems

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I've never met anybody that don't have problems. I know what I want. I know what I don't want. And I don't want anything to do with that old dude that used to be alive. I hate that guy. And so now every decision I make is to make sure that that guy stays buried and that guy stays dead. I'm not letting him come out.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I believe greatness is found in the extremes. And so if you don't become obsessed... No one will ever know your name. Amen. Can't ever become great. Look, dude, I was watching this Andy Frizzella reel and he was saying, winners are exhausted. The founding fathers of our country, they built this country. They were exhausted. People that build big shit, they're exhausted. I love it.

Next Level Pros

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I was exhausted being a loser. Now I'm exhausted being a winner. I love my life. I love it.

Next Level Pros

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Stay consistent. That's all I want to do. Just like you guys talked to Tommy, I just want to keep keeping my promise to my team, the people that have believed with me and been with me since day one. And then as big as God will let us get, we'll get. But there's not – everybody's like, you want to make a billion? I'm like, dude, honestly, we're so blessed. Like we have everything we need.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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I just want to stay on the path. And every day, 1% better. And I want us all to get better. I love it. And I want to impact more people.

Next Level Pros

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Recreating.

Next Level Pros

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Appreciate you guys, man. Seriously.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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The transformation, though, was I worked my whole life and I thought money was going to make me really happy. And so the change, where did Andy come from? November 2019. That was just the other day.

Next Level Pros

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Right. So like if anybody's watching this, yeah, you're like, well, you know, man, I'm too old. Dude, I'm 39. Okay. A couple good years of really spending time working on yourself can totally change your whole life. So like, I don't care who you are. Like everybody's qualified for a really good life. Okay. Because, but you don't know it because you don't, because you have to make new decisions.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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You have to decide to become a new person. And by the way, you have to recreate every day, which means you have to work on you from 18 to 39. I worked on my job harder than I believe. Everybody always says I'm the hardest worker in the room. Like you say it, you say it, I say it. Well, hard workers know that like, no one's going to outwork me. That was my deal. And by the way,

Next Level Pros

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I was trained at 18, sacrifice for what you want or what you want becomes a sacrifice, okay? All the people that were my leaders, I looked back, they were all divorced. Their kids didn't know them. They were all fat and out of shape. They were all smokers. They all went out and drank. And by the way, you're not really aware of these things because I'm looking at their pay stubs.

Next Level Pros

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I'm looking at how much money they're making. And by the way, I'm thinking, dude, if I could just make as much as they are, like all my problems. So we'll go away. So at 39, my wife's got a purse full of cash. I mean, I mean like we're good, right?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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So, so I have an Oklahoma, you know, the average home is a nice home. You can buy for 125, 150 grand. We have a million dollar house in Oklahoma. Yeah. Nice, beautiful house. It's paid off. Um, we could buy what we wanted. I probably had a half a million in the bank for Oklahoma. That's a pretty good job. I'm being, being in Oklahoma. Um, we had our cars paid off.

Next Level Pros

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I mean, we could get what we wanted. Yet, okay, I'm out of shape. Okay, I've lost my edge. Am I working my ass off? Yeah. When I'm home, I'm not home. What does that mean? I'm not present. I'm thinking about work tomorrow. Sunday? is I got to recover for Monday. So even if I was in a picture, I don't remember it. I just gave everyone leftovers. I was very selfish.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

392.926

I never helped anyone change their life. Be crystal clear, there's a difference between helping people make a lot of money and helping someone change their life. I helped a lot of people make a lot of money. I never helped anyone change their life. I never had until I was 30. I never had someone come up to me and say, you changed my life.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

4.092

I believe greatness is found in the extremes. And so if you don't become obsessed, no one will ever know your name. If you want to make more money, you got to devalue money. Stop chasing money. Stop chasing money.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

408.988

They say, I'm making more money than ever, and that's changed my life, but only from an economical standpoint. I wasn't an example to anybody, an example to be the hardest worker in the room, how to be great at sales, how to influence, persuade, paint pictures, tell stories, sell ideas, sell situations. I was good at that stuff.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

426.439

In my little dealership, that territory, that dealership, I was an animal. Outside of that, I was an introvert. I don't want to talk to anybody. I was too tired. I was burnt out. I was exhausted. And I thought this money from being broke was going to make me happy. So I'm doing better than everyone else thought I was going to do.

Next Level Pros

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Yeah, married, three kids, and my wife. So she pulls this trick. By the way, just so everybody will understand, this is where a lot of people hate my wife. But they don't like to look in the mirror and own their shit. I always say all change starts with truth and honesty.

Next Level Pros

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So my wife is one of these people that's like, look, do you want me to feed your ice cream like a 2, 3, 4, and 5-year-old and make you feel good? Is that what you want? You want to feel good? Do you want me to give you the little walk on eggshells, sugar-coated conversation where I can't tell you the truth because I'm going to upset you and offend you because you can't handle it?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Or do you want the cold, hard truth and do you want me to treat you like the badass you say you are?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, she's a hot-blooded Mexican, man. But by the way, I will tell you something. Leading up to this, I almost went to jail. I almost got in trouble. I almost had all kinds of problems happen. Do you know why? Because my wife used to be direct with me. And one day I told her, I'm like, babe, stop nagging me. Which it happens because, again, where do they train you how to be a great husband?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

501.069

Where do they train you how to learn to take criticism? No one trains you. And by the way, all the people that I was working around, if I was to tell them, hey, my wife keeps swearing me out to do this and that, you know what they'd say? Dude, you don't have to put up with that shit, man. Dude, running with the wrong freaking people.

Next Level Pros

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And so I get this, I get this ungrounded feeling where like, I'm the shit. Right. And by the way, I'm going to tell you this, like everybody, no matter where you are, I was in Oklahoma. This was, I was doing better than the most of the people that were around me. And, and this is where you felt good about yourself. Yeah. Like I was like, I'm, I'm independent. I'm bad-ass. I've lost everything.

Next Level Pros

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God gave me all this. I'm taking credit for it. Right. And, and really I ain't even done nothing. That's how stupid I am because you know, I'm just ignorant. Right. But Jackie, one day I go through trouble and I realized my wife has always wanted to protect me. She's always been there for me. Everything that she said, like, hey, don't hire that guy. Hey, Andy, don't work for that guy.

Next Level Pros

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I was making decisions based off money. And Jackie was saying, you make decisions based off your standards of what you stand for. And I'm like, yeah, babe, but, you know, like, if we could just, you know, two years, we could be in this new place and this new spot. And, you know, she's like, Andy, but that's not right. And I'm like, it's a gray area, babe. Why?

Next Level Pros

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Because sometimes it's hard to take information from the person that's closest to you. Sometimes, like, it's like you guys don't show 20 years. You may be telling them something every damn day. And then one time, I have a conversation one time, and he's like, oh, dude, that makes sense. I'm going to change. And you're like, bro, I've been telling you for 20 damn years. And that's what my wife...

Next Level Pros

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592.808

did on this day. So this day she decides, all right, this night before she heats up my food three times. I'm on my way, babe. I'll see you in 30 minutes. She heats up the food, has it ready. I don't show up. Hour later, are you coming or not? Yes, I'm on my way right now. I'm getting in the car. Heats up my food. I don't show up. There's always that one more deal. Always that one more deal.

Next Level Pros

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You know what I mean? By the way, so you got to be careful who you're trying to please here. I took better care of my customers than I did my family. Now, listen, a lot of people can't say that. You know why? Because they don't own their shit. The truth of it is, honestly, if my wife told me something bothered her, I probably would ignore it and maybe try to fix it.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

631.386

But if someone at work was having a real problem, I would step in like the hero. Totally screwed up, man. Again, leaderless. We're in a leaderless nation. I was leaderless. And I just, I needed an awakening, right? And so long story short, Jackie, come home one night, that heating up, heating up, heating up. She's like, fine. All right, tonight I'm gonna lay it out.

Next Level Pros

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We're gonna decide some ultimatums. And I don't, she didn't say like, I'm gonna leave, but I felt like she was sick and tired of being sick and tired. She had enough and she was drawing a very hard line for me. And she said, well, number one, she triggered me two ways very quickly.

Next Level Pros

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um one she said number one me and the kids have learned to live without you period so just so you're aware okay i i could i could have got money on my own my wife's very independent she's like i didn't need you to make money so if you think you're going and making money and being gone all the time coming home fucking exhausted not taking care of the kids being like are you kidding me no ways i didn't marry you for that okay you lied to me

Next Level Pros

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That is not the man I married. And so like in my head, I'm thinking my mom left when I was two, five brothers and sisters, Jerry Springer shit show, grew up poor. I've done all this. Look who I've become. And she's like, dude, don't sell me that victim shit. Okay. I see who you can become. You're not becoming it. And I'm not okay with it.

Next Level Pros

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This is where you realize, number one, you're either a winner or a loser. A winner realizes, oh my God, I got someone in my life that believes in me and they want to see me go to a new level. This is my chance. That's the road I decided to take. I thought long and hard about it for a minute. Or I could have been like, screw her. Who is she to talk to me like that?

Next Level Pros

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I'm doing better than everyone else I know. I've beaten all odds. I broke the bloodline. Are you kidding me? I broke generational curse. I could have done all that. You know what? I went, now, by the way, so this is where she, the second part triggering, she comes from. As I'm like getting mad and ego, clearly your wife knows how to piss you off. Are you married?

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

749.821

Your wife knows how to piss you off, bro. She can build you up to be a badass man or she can cut your legs off in two seconds. She knows you better than anyone else in the world. And so my wife reaches over and grabs my love handle, bro. No, I'm not even joking. And she kind of like grabs it and then kind of like pulls on it. And she's like, you're getting comfortable. And I didn't like that.

Next Level Pros

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And I felt like spiders were crawling up my back when she grabbed my love handle because I could feel how out of shape I was. And I felt disgust. And I almost want to take it out on her. And by the way, this is anybody that really wants to change your life right now. This is the people say you got called out, bro. No, I got called up.

Next Level Pros

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She gave me a chance to level up as a man at that point and become who I promised her I was going to become the day that I met her. And I lied to her forever. And so you either own it, you become great. Look, I 50X my income when I changed my life. I was able to do what I never thought I could ever do.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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Yeah, thank you guys, man. It's good to be around winners. And I say this all the time. When I was younger, we didn't have access to information to learn from winners. If you wanted to learn something, you had to go buy. They would say, take a rich man out to dinner and try to give him a five-course meal and pay for it. And you can sit down and just listen to everything he says.

Next Level Pros

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Bigger than any dream I've ever done when I decided to start raising my damn standards, get my shit together and become a different person, alter my identity, change my intentions. My intentions from like, I want to go make money to like now I want to help people and become a good person to be an example. Right. I never thought about any of that. My mind never thought that way.

Next Level Pros

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But I go in the garage, work out for four hours. Dude, I freaking shave my head. I had hair at this time. I shave my head. I just need to see a different person. I walked back in. I remember my wife sitting there and she's like, look, you feel better. I was like, yes. And she said, that's because that's who you are. You're made to take care of yourself. You haven't been taking care of yourself.

Next Level Pros

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And if you don't take care of yourself, you can't take care of me. You can't take care of the kids. If you don't love you, Andy, you can't love us. That's the way it goes. You work so hard for these people that aren't going to be here for you. If something happens and you get sick, none of those people that you're working hard for are going to be here. I will always be here.

Next Level Pros

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The kids will always be here. Who are you trying to please? She's like, there is a chance right now you can change everything. Just make some decisions. And so I realized at that point, my wife was my greatest coach and I just wasn't listening for 15 years. Now I immediately, this is where the pivot happened. I go online.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

884.893

I never went on the internet and I literally typed in motivation and I, cause I needed to be motivated, right? Like that's like, like spiritual, like milk. Like I needed something to tell me what to do next. And I never went on the internet. I was never on social media. I didn't even own a social media account. So I go on YouTube, I type in motivation and Tony Robbins pulls up.

Next Level Pros

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I'm like, I'll watch this guy for like two minutes and see how I feel. Long story short, two hours later, I'm sitting there and I'm like feeling different. I'm thinking different. I'm ready to take over the world. I believe I can do these different things. And dude, he says what I'm feeling. He goes, if you're feeling different, if you're thinking different now, if you believe now, right?

Next Level Pros

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And you can do things that you didn't think you could do before you started watching this. Maybe it's because you can. And the only person that's been hurting you is you and you're in the way of you. And I was like, is this guy freaking talking to me? And he was talking to me because that's what we do. We talk to people on the other side of the camera like people are right now.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And then there was this little button. He goes, if you want to change your life, this is the KBB, the broker blueprint course with Dean Graciosi, Tony Robbins and Russell Brunson on how to teach your specialized skill. I don't care what you do for a living. I know you're good at something. What are you good at? And I'm like, I'm good at sales.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

957.36

And I'm thinking, I'm like talking to the TV and I'm like, I'm good at sales. And he's like, you can take that specialized skill and people that are good at whatever you just said you're good at will pay you to learn how to be good at that. You can broker your skill for money. And you can leave your job you're in now, the one that you don't want, and do what you love and help other people.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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And now you can sit down and one podcasting and totally change your life. And so I'm positive today that will be at least one thing said that will totally transform everything in your life. If you're just aware.

Next Level Pros

#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast

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When's the last time you helped someone? I'm like, dude, is this guy talking to me? And I'm like, I swear on my life. I'm just like, is this guy talking to me? And then I almost didn't do it. I did what everybody will do. I started talking myself out of it. I'm not this guy. That guy's famous. He's been doing it for 30 years. I've never been on social media. Where would I start?

Next Level Pros

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996.925

I've never done anything like this. I'm a car salesman. I don't know how to do this. Watch. Craziest thing I tell people all the time is I almost didn't do it. Dude, I almost didn't do it. I came this close to just click, turning it off instead of click and buying that training program. I bought that training program. It was three grand. Changed my life.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1104.442

Long form. Like, what, hour long? Half an hour? Yeah, dude. Honestly, I would shoot him for sometimes a half an hour to an hour. And dude, I would just riff. I would just teach everything I knew. I poured my whole heart into it.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1152.905

Everybody's going through the same thing. Number one, everybody watching this, I am you, you are me. We're all the same. Okay. No one's better than anybody. You, I might have a little more skill. You might have that, but here's the deal. Anytime someone decides to start their own business, In the beginning, everybody's like, oh, you're starting your own business. Congratulations.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1170.035

And then when you get out on social media, you start running ads. Dude, you start changing. People are like, dude, that's not you, man. That's not you. Everybody starts making fun of you. Everybody starts laughing at you. And you're not making money. You're spending money on ads. Now you have to sell your car. I mean, Russell, to be honest with you, success is ugly before it's beautiful.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1188.382

We sold our house. We sold our cars. We sold our furniture. We gave up a life of materialistic bull crap and a life that I didn't love to chase a life that I wanted. And you know what? I had everyone in the world betting that I was going to fail. And so that's why I didn't quit, dude, because over my dead body, were they going to be right?

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1208.172

More than likely, had I not had the haters, I probably would have quit because I didn't get the gratification that I wanted fast enough. But because I knew they were all sitting back here waiting on me to fail, I was like, I'll die before they're right. And I'm just saying, like, so some of you watching this, I guess I could just sum it up with no plan Bs.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1229.81

Listen, don't get into this game if you don't have a plan B. Don't. And by the way, if you've got a mentor that's telling you, you know, hey, always have a plan B. You know, if that doesn't work out, there's always something else. Don't follow that guy. Because the second you think there's a way out, you're already done.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1245.506

Dude, honestly, I didn't know if we were going to make it, but I knew I was never going to go back to my old life. I knew it.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1251.99

I didn't understand where or how this was all going to work out, but I just knew if I could just be on fire constantly about like believing that I was worth this new life and that I, a guy like me that could overcome all of my crap, I could help other people overcome their stuff. Dude, I just stayed at it, man. I mean, look, dude, if you got value to bring to the world, you don't quit.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1276.564

Dude, if I wasn't good at what I did or finding I bring value, I would have quit because those people, they quit. People that are trying to scam people quit. But when you really know, like your calling is to help people or help them succeed in an area that you've succeeded in, that you can help other people in, like, dude, you don't quit because eventually it's going to work out.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1299.141

I mean, it might even take five years. I mean, I don't know. I mean, but it will work out at some point and your story will get told and you will change millions of lives. I've never seen anyone not have crazy success who didn't say that. Like, I mean, if you quit, you're finished. And so anyway, so the reason why I didn't quit is because I just, I listen to guys like you. I mean, I don't know.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1322.805

I'm an easy sell. I listen to guys like you. You're talking about there's this new life. And I'm like, okay, I'm going to get it. I'm not going to stop. And dude, I wasn't anybody special. I wasn't great. I didn't deserve it more than anyone else. I didn't have any tools except for perseverance, man. I made it in sales because I never quit. I made it in sales because...

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1347.685

You know, like, you could tell me no, and it, like, would be the night time, but I knew that, like, I was going to get you on November 13th. Like, I knew no one wants to stand in front of something that wouldn't stop attacking. I remember in the movie Rocky where Apollo Creed, you know, is just beating the hell out of Rocky, right? And he beats the hell out of him. I mean, literally.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1365.873

And then he's, like, telling everybody he won. You know, he's, like, turning around. I mean, he looks around, and Rocky gets back up again. And, dude, Apollo Creed, like, it takes his head. Dude, and Rocky comes back and beats the hell out of him. And, dude, at that moment where Apollo Creed turned and looked and was like, this guy's inhuman. That was what I want.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1392.24

That's the look that I wanted from my family and everyone who doubted me. I wanted that look. And I got it. I got that look. I got it. I know it. And I don't need to ask them how they feel. I know that's the look that they gave when we rose up and we built this. And everyone that's watching this, they can build the same thing.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1411.684

And you know what I love about you, Russell, is you're a good, godly man that wants everyone to make it. Dude, we don't compete with nobody. We create. I got haters everywhere. They're like, I'm going to beat that guy. I'm like, dude, I don't even see you, bro. Like, you don't even exist. I create. I don't compete with nobody. You're not competing with anybody, Russell. No one's you.

The Russell Brunson Show

Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

1433.014

No one can be you. I've watched how a lot of these guys treat their family. They don't treat their family like you. You're not saying category is you. You're not in there for just money. Money is easy to make money. You just don't quit, build a good product, hire a sales team. You're going to make a lot of money.

The Russell Brunson Show

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But being a good person and keeping it and not losing yourself along the way, losing your humility, becoming ungrounded, that's the problem. That's what needs to be taught. The marketing game is easy, dude. You've got a good product that helps people. You learn how to market it. You're going to sell the shit out of it. It's just the truth. The question is, will we be able to keep it? You know?

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That's the truth. That's the wisdom part. I'm keeping my shit. You know what I mean?

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Yeah. And I'm going to tell you, this is kind of comical because I was watching you. I'm not and I'm pretty sure because you're methodical and you probably you're a planner. You probably had your stuff planned out, but it was coming up like on New Year's Eve and you were doing this like drop. Does that make sense? Or you were doing this thing, be ready for the new year.

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And I was like, number one, I don't have anything to sell you. OK, but I had been building an audience of people that love my content, people that were watching our stuff. We had built these raging fans. And here it was. It was December 31st of 2020. And I'm sitting here going into 2021, and I'm like, I don't have anything to sell.

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And I'm kind of watching you, and you're kind of talking about this thing. It's running out. There's a timer. And I'm like, I didn't know how you put this timer on screen. I'm like, I don't even get – I don't understand all this magic yet, right? But what I did is that my niche at that time was automotive. Okay. And then we would go wide over the next two years.

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And then now we're super wide, but I know super niched at that point. And I grabbed my phone. And I got on YouTube and I dropped this video and I said, hey guys, it's Andy. Listen, I just dropped and I'm releasing it tonight, my zero to 100,000 fast training course. Now let me explain.

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It's how to go to 100 grand quick as an automotive sales pro and then go there again and again and again and again and again. You guys don't make 716 grand my last year selling cars. So I had to get to my first 100, my second 100, my third 100, my fourth 100. I don't care what 100 you're trying to get to. I'm going to show you how to get to your next 100 quick.

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And so it's a 21 video training module. It's 14 hours. It's high impact. It's all me. And it's the strategies you need to scale right now. This course is going to be $599. But for the next 24 hours, I'm going to sell for $299. So if you're watching this right now and I have this guy, I paid him like $1,500 to build me a little link deal at that time with a payment gateway.

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I said, there's going to be a link below and I just need you to click on it and you guys can buy it. And you guys get the $2.99 special price tonight to go into 2021 and make it the best year of your life. And I didn't have the course made yet because honestly, I didn't know anybody would even buy it. And I went to sleep with my wife.

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We woke up the next morning and there was like 156 grand in the account. Yeah, but I was like, man, I think we're going to make it. I think we're going to be able to figure this out. And then so for the next week or two, I would go on every day and I'd be like, guys, everybody's messaging me. They're like, don't change the price. I get paid next week. My commission comes in on the 10th.

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So I've decided I'm going to run it to the 15th, right? So until January 15th, I'm going to keep the $2.99 price up. And I kept dropping these videos, but I kept like talking about this training course that I had. And we would run up about a million dollars in sales in 15 days on a course that I didn't make yet, that it was the pre-release.

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Then I would disappear and I would go make a 20 video module training course that would be me pouring my heart into these people that spent a million dollars with me that wasn't the major. And then I would release it in about two weeks. And everyone that got it said, dude, best course ever had greatest $300 I ever spent. By the way, it wasn't 10 grand, wasn't 20, it was $300.

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Okay, well, number one, I'll tell you, when everybody was standing and they were clapping and crying is because you told the truth. We all lose our way along the way at some point. And most people, they quit. And you didn't quit.

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which we'd make about a million dollars. I mean, we ran this thing. The crazy thing is after I did that, you say, well, what's next? Well, number one, I was just like, Hey, everybody in the world, this is a $600 course, but like they're wanting it. And a lot of new people coming in need it. So I'm just going to keep the price of two 99.

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I was going to go up, but now I'm not, I don't even know what I'm doing, Russell. I'm just like, I'm just like talking. Yeah. By years you're going. Yeah. Well, I'm watching you and I'm like, dude, I'm trying to be like Russell. Right. And then, and then, If that's the zero to 100,000 fast, right, what's next? What's got to be the 100, the 400? The guys that want to go over 100 to 400, right?

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The advanced stuff, the closing, the face-to-face negotiations. And then I really built that one out. I had it ready, and then I released it. Everyone that bought the first one because my product was worth more than what I charged them for it, which I didn't know was the ladder. We kept talking about this ladder and I'm like, what is this ladder? Which was the value ladder.

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They would buy the 599 course. And then there was the 997 phone course after. And then there was the live training for 997, the event ticket. And then there, and then it just kept going and that would be the evolution of the Elliot group.

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We started building courses and you know, it's just, anyways, it's just, it's crazy that everything you teach and everything you preach is absolutely freaking real. And I am, I'm living proof of it, that it's real. And so thank you for sharing all the,

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Anybody watching this can be the next, the next testimony. You know, it's like, that's what we're looking for. Like, I mean, honestly, right now I'm helping other people help. like with what you helped me with, like that's, I'm just paying it forward, man. Like you're everything that you do. I call it heaven on earth. It's your ministry, bro. It's your ministry. You're changing.

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You're changing lots of lives, man. And indirectly when you change mine, I'm changing theirs and they're changing theirs. And it's just, it's just, dude, there's heaven. God's going to show you like what happened here. Like, Whoa, what? You know? And, and yeah, he, he helped you have a good life doing it, but,

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and you reminded yourself that you're worth it, that all of this pain was worth it, that you're gonna prove everybody wrong, that I doubted you, and you got a lot of haters, and you've done a lot of things, and sometimes you're doing great, and this, this, this, this, this, but you don't always get to stay the king forever. And so when you got hit, it hurt. And most people quit when it hurts.

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You're sharing a magical thing that in the era that we live in, there's nothing greater than learning how to market. Because even if you're good at sales and I'm the best at sales, I mean, marketing is everything. And nobody knows how good I am at sales. If I got a sales team sitting here with no leads, I'm dead. Or the wrong leads. We're dead. Yeah, marketing is the key to any business.

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So whether you do it organically or paid, but doing it organically is very tough. It really is.

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Yeah, well, I think even I've seen you doing a lot more organic, but you don't stop your paid. Your paid is the engine. Your organic is the long game. And I think, honestly, as things evolve, you know, I mean, look at Tony Robbins. How's he a legend? Because we can look back and see Tony's been doing this for 40 years. I can see Tony in his 20s training right now on YouTube. I mean, I saw him.

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I mean, he's the GOAT. There's no doubt that the guys managed to weather everything that's ever came his way. And so like when I'm 60 and you're 60, I mean, your organic will still be sitting out there on YouTube. If you die, your children right now can go to YouTube and see how their father lived 20 years after you're dead.

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And so like, you know, like there's some things that, you know, I really like about organic. And honestly, when I do paid ads, you know, people usually go check out my organic stuff. You know, I don't know, like, what do you call that? Like a digital handshake or something like it's like a handshake. It's like they kind of go to like, you know, see what's what's this guy about?

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Like your organic page is not your highlight real ad video. So I think that having an organic page, you know, is important. So, you know, I think you need to do both. I think that listen, I think marketing is scary. You know what I know about that? If you're scared, do it scared. Okay, do it scared. My saying that it's changed my life is do it scared.

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You know, you have no idea what your life looks like on the other side of making a decision. You have no idea until you make it.

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And I always say a good marriage is like it starts out really good and then it gets really hard and then it gets really beautiful. And most people never make it to really beautiful because they never make it through the hard stuff. And you just made it through your hard part. And dude, you're gonna be on fire for the rest of your life.

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So you shared where winners live, where quitters quit, where everybody quits. And so I just wanna say like that right there, that's why everybody was like, that guy just told the truth. Okay, I love the strategy. I love the way you win. I love what I should do when I'm marketing. But what do I do when I don't believe in myself anymore? When the whole world's against me, everything's falling apart.

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Yeah. So, well, growing up, you know, we all watched the boiler room on wall street, right? I mean, if anybody's into sales, like you guys, you guys watch this stuff. I love that. I love camaraderie. I love it. I love people pushing each other. I love energy. Everybody loves energy. That's why energy drinks are everywhere. Everybody loves energy, right? It feels good.

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The frequency of an environment is everything. And as being a sales leader when I was younger, dude, the sales rhythm of a company is super important. And so I call the environment of any sales team a hero-making machine. And it's my job as the leader of my company, forget being an owner or whatever. I'm the sales lead. Okay. Yeah. I'm the owner, but I'm a sales leader.

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I'm doing anybody's company right now. And I can shift and change the environment and the rhythm of the way things work because I'm the sales boss. Okay. And I know a couple of things. Number one, You got to keep it fun. You got to be unpredictable as it sells. That's the reason why cash gifts, doing pushups, working out, who can hit the first deal of the day.

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You know, how much can we get up on the board by noon? All right, noon, everybody stop. Everybody, every hour, get down, do 30 pushups, right? Get back on the phones. Let's go. You know, having an environment that every day is unpredictable makes people want to come to work and have fun and doesn't even feel like a job. See, salespeople, number one, their job is to take the stress out of the sale.

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Their job is to take the pressure out of a deal. Stuff's expensive, okay? I mean, it's just the way the world is right now. It's expensive. We don't want people thinking about money. We want people thinking about the results that they get when they spend their money. Money gets traded for results. So I decided to create an environment, a hero-making machine, a culture of winners, winning, and

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Right. When people come in here, they can feel the energy and the vibes of the street. So when you walk in here, all lights are on your nose. There's neon lights everywhere. It's super cool. Feels like a club, you know, and I'm not real like some of my guys wear suits. They're dressed nice. You know me. I'm always want to cut off because I'm cool. Like I'm chill. I give me the phone.

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I'll shut anybody down. I come on. Give me the phone. Give me the phone. Give me that. I can wear a Speedo. I'm good. It doesn't matter. This stuff right here, this is skill, 25 years experience. Let's go. I want them to feel the magic, the belief, the energy. 80% of sales is belief. I've got to keep the belief flowing through the office.

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I'm walking around making sure that I'm looking for that guy's eyes that's not believing today, that's doubting, that maybe is forgetting what we do in this office. Right. And I'm looking for that guy so I can snap him out of it real quick. Right. And that's what that's what a sales leader does.

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And so basically our environment here every day, usually every hour on the hour, we all get down to 20 pushups. Every time somebody makes a sell, they ring a bell. Right. So there's bells ringing all day long. It's on our board. You know, it says lives change. It's not a revenue board. There are revenue boards, but it's lives changed.

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So I'll say, hey, guys, today we're going to change 70 people's lives. How many can you commit to? Eva, how many can you commit to? Ian, how many can you commit to? I can do eight. I can do six. I can do seven. Come on, man. You can push it. You can change 10 people's lives. Eva, pretend. And so as I'm doing these things, I'm not like pushing them about making money.

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People that used to believe in me don't anymore. I'm questioning myself. My wife's kids look at me like I'm crazy. They're saying they believe in me. I'm not sure if I believe in anymore. And then you grab a hold of somebody. It's like, dude, this is who you are. Freaking wake up. And by the way, that's what you did for me in 2020.

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I'm pushing them about changing someone's life, getting someone to feel. I can't get someone to experience what I'm not experiencing. I can't get them to be what I'm not. I can't get them to see what I don't see. You know, in sales, it's a superpower to make people see the unseen. And so basically, like this is going on all day long. It's like a magician. It's magic. Okay.

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And basically, it all starts with one person that's decided how the hell this place is going to operate. And then I decide this building, you take everybody out of it and people out of it. It's just an empty building. Okay, but you put me in it. I go around here. I crank up this music in this place. I put the neon lights up. I put a gym down here. I call the rules. I call the shots.

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No negativity, no BS, no drama, nothing but winners in here, right? This is who we are. This is how we live. Our job is to live this way. Most people can tell you what they do, but they can't tell you who we are. I know who we are. And I remind them who they want to be and who they are when they're here with me. And dude, like that thing has created this company that it just runs on its own.

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It churns. And by the way, I've programmed since day one. They're all leaders here. And so what does that look like? Companies all around the world reach out to us every day and they say, Andy, how do I build a badass sales team like yours? Okay, well, number one, you can get on the training and learn how to sell to yourself because nobody's going to respect you if you're not great at sales.

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You can do that step one. Step two, you've got to be a leader. Self-leadership, you've got to lead yourself first. Because if you can't lead yourself, no one else is going to let you lead them. And then secondly, now you lead others. Number three, you make leaders that build more leaders. So we do all three of these things here.

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And so a lot of people want to come out and they want to see it with their own eyes. Okay, so every day, everybody is on the phones and we're dialing, but also we have companies flying out here constantly that are like coming in here and owners of companies are walking in here and they're like, oh man, like I see exactly what we're doing wrong right now. Like, this isn't what our house looks like.

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And so they will leave here and they will go back home and build their sales cultures. And, you know, I always say this. If a company's not doing well in sales, who's in charge? That's all I need. Just show me who's in charge. Whoever's in charge is the reason why it's not winning. People want to win, but people need to be led. And so we have really good leadership around here.

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I've decided day one that I wanted to own my own company. I didn't want to work in my company forever. I love working in it. but I need to work on it to continue to grow it. And the only way that I can really work on it and work on the machine and not in it is to build everyone in the company to be elite. So when you come here, number one, the first piece of paper you sign is a piece of paper.

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And so I just want you to know, when I started here, my life changed when I bought the KBB, the broker blueprint was you, it was Dean Grassiosi and Tony Robbins. And I would spend $3,000 on a course that would forever change my life. And so I just I want to say, like, had you not, you know, been involved in that, I wouldn't know who you were.

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It's a middle toughness way. And it says that I can push the hell out of you. And by the way, people don't like come in on Indeed and they're like, oh, what's this job about? Like, you know what we're about. So like, you know, I'm going to push the hell out of you. If you come here, You know, I'm going to positively peer pressure the hell out.

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Positively peer pressure you to be your best self every second, every day. And so like they know what they're signing up for. And so that's why the people that weren't that they come here because they love it. You know, you would love it here. You loved it here. You were like, dude, this is great. Everybody's a winner. Everybody's pushing each other. Everybody's having fun.

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Like, and by the way, this is one of the biggest, hardest things I've ever seen in any company. Most people can only have one alpha in a company. You've got one alpha. A hundred of them. I have a hundred alphas housed in one house because of respect. We built a rule of respect in this house. No one's better than anybody. All of us here are underdogs. All of us here have each other's back.

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We're all brothers. We're all sisters. We're all family. And anyways, and by the way, I have our core values on every wall in here.

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and core value number one i've got 23 core values core value number one is god like one thing that we all align with in our whole company it's it's not about religion it's about everybody here when i when i ask someone you know when you come to work here you don't have to believe in god But is God important to you? And it's important to me that I'm around people who believe in God. I really is.

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I'm not saying I can't be around people who don't believe. But the biggest problem I see that companies do is that they hire people based off their performance, and they don't hire people based off whom they align with. OK, I'm sure, Russell, you've had a guy in your office before that was a really high producer, but he didn't take good care of his wife. He wasn't a very good father.

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You know, he wasn't he didn't cheer other people in the office on who were winning. You know, and you're like, you know, I got like I just I can't I can't roll with that. You know, and so one of the things, again, to live the life you want to live, you've got to be able to tell people things you don't want to hear. And I'll get a lot of crap.

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People are like, oh, you've got to believe in God to work. No, you don't. You can do whatever you want. I'm just trying to tell you I'm hiring people who I align with. Who I align with. If you align with my values, I can teach you skill. But I can't make you have a good heart. So it's just you can feel the love in this office.

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Yeah, so hero-making machine. It's the only – that's the best word I can – people say cult. Yeah, it's a hero-making machine. People call it a cult, but it's culture. It's just all a culture of winners. And by the way, also, I want to say one thing, and I think this – I know you know this, but you can look back and say, okay, that makes sense now.

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People always ask me, how do I know, especially since we're talking about sales and how do you build a great sales culture, how do you know if it's the right salesperson or not? Well, here's what I've learned. Pain is an insurance policy for a great salesperson. The more pain, the more struggle that a salesperson has been through, the higher their chance of making is. Just don't ever forget that.

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I was watching a Tony, by the way, just so we can be completely clear how quick some of you change your life. You always talk about like everybody's good at something. And then if you're good at something, now you just have to get known, which is called marketing. Right. And then if you have a good product, then you have to learn to sell stuff. Right. One to many is your game. Right.

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Underdogs that have been through a lot, Those people don't quit when it gets tough. Those are the people that fight with you. Okay, we're having a big push. You got people trying to check out at five o'clock. Those are people that's had an easy life. Those people will stay with you till midnight, two in the morning. Those are those underdogs.

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And so anyway, so if you're like, yeah, you know, my mom left when I was a kid. I'm like, tell me more about that. Okay, hey, my dad beat me. Tell me about that. Hey, my girl, she freaking didn't believe in me. How'd that feel? How did it hurt? Good, okay. You know what? I like you now. Because those people, they have something to prove. Most people are dangerous.

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I don't want to be around people that don't have anything to prove. I'm trying to prove to my family, my team, God, everybody, every day, you know, that there's new levels in me. And so I want to be around people that are also trying to do that. So just remember, pain. Pain is an insurance policy.

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To guarantee that people are going to have a higher chance of being successful in sales, the higher the pain.

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Well, listen, let me give you two very, very fast things. Number one, everyone that you coach, they change and become a better person. Everyone watching this, at some point, you're going to change in your life and you're going to grow. Don't ever change back. Dude, if you want to know how to win forever, don't ever freaking change back. I mean, I would write that down. Never change back. Period.

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Secondly, don't ever let your fans outgrow you. This is a big one, okay? When people believe in you, don't ever let them outgrow you. Russell, there's a reason why I'm always trying to get in better shape. I'm trying to, no, I mean it. I'm 45. I'm trying to stay in great shape. I'm always trying to be a better parent. I'm always trying to be closer to my wife.

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I've always sold one to one. And so I was watching Tony Robbins. I was getting motivated. I didn't like who I was. I was looking for a change. And then there would be this, this pitch, which I didn't know what pitch was. And it was like, Hey, if you want to change your life, if you're feeling different and seeing things different, you know, like, and do you want this new life? Like go for it.

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I'm trying my hardest to get closer to God. I'm trying to be a better leader. I want to be proud of me. I want to be proud of my business. I want to look in the mirror and I want to like what I see. I want to help change other people's lives. I don't ever want anyone to outgrow me. I know the way people are right now in our social media world. Everybody's looking for everything.

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They're moving really quick, man. So this self-development journey, this growth journey can never stop. If you want to know when your time is up, when your fame is over, if you want to know when your business is going to die is when the people behind you outgrow you. In the beginning, you're going 60 miles an hour and they're going 30. Everybody's like, wow, look how fast they're going.

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Then all of a sudden they catch up to you and they're going 60. And when they're ready to go 70, if you're still going 60, they're going to pass you or smash into the back of you.

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And that's why, like right now, man, like I'm like trying to keep every freaking edge that I can to stay elite as hell, to keep my word and to keep my promise to people that our goal is to be greater until the day we die. So I just wanted you to remember that, like, like if you're going to build something great, there can never be a cruise control. The second you cruise, your business is over.

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Finished. So I just want to finish with that because don't ever let them outgrow you. Don't let your family outgrow you. Don't let your kids outgrow you. Don't let your team outgrow you. But like just don't ever stop growing. Keep inspiring people. If you can keep inspiring people and you can keep changing, I promise you you'll never worry about anything. Ever.

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So it's a secret hack that I feel like it's kept me a little bit alive in a time where, you know, you feel like you're starting to get stuck. And I'm like, OK, OK, babe, come here. Let me show you some more love. Let me show my kids some more love. Let me take it's like I'm not trying to make more money. Who I become will determine what I earn. Chase the man, not the money. Become a better human.

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Watch what happens. It's a game that's not being taught in the world right now. But I'm telling you, if you'll run this human excellence game, you will freaking annihilate everybody because you're so magnetic and inspiring that people will freaking love you. And guess what? If someone falls off, if you're inspiring, there's always someone else jumping back on. Yes, there's 8 billion people.

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I mean, there's not a shortage of people. Okay, there's just a shortage of people that can hang in the game for a long time and stay great for a long time. Never change back. So just want to give you that because if anybody's watching this at the end, they're like, what's a hack to stay on top? Well, if there is a hack, don't worry everybody, I'll grow you. Keep inspiring people. Stay psycho.

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Be a psychopath.

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Yeah, I mean, dude, you can either text me, 918-210-0254. People text me. They ask me questions. Or you can follow me on Instagram or go to YouTube. I mean, honestly, I have thousands of videos on YouTube. And you can see what we're about. Awesome, man. Well, thank you. Thank you for changing my life. Seriously. Thank you for doing what you do. I appreciate you, Russell.

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And somehow I just, that was one to many. And I would buy you were in it. And you would talk about like Tony and Dean were talking about this. Like everybody has a specialized skill. If you do, people will pay you. They'll cut the check for speed to learn what you know. You know, if they go in a year and it'll take them, you know, 10 years to learn it. Well, then they'll pay you to learn it here.

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And I was like, well, I'm really good at sales. And so like, I decided to be the sales guy. And then I was like, how do I get known? And I was trying to understand the marketing aspect, but like I had no marketing brain. But basically you have to get known either through paid or organic.

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You have to get known because if you have the best product in the world, but nobody knows who you are, you're going to starve. And I started watching. I was like, man, I got to get known. And so I honestly started on YouTube because YouTube would change my life because I was looking at how to change my life. It started on YouTube. And then I was like, oh, wait a minute.

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Like if I searched on YouTube to change my life, like how many other people are? And then I started realizing that YouTube and Google owned each other. And so I went to Google and I would type in like car sales training. And if anybody were to type in car sales training right now, you're going to pull a video of me. And he would say, it'll say 22 million searches, but like I'm the first. How?

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How did I get there? Well, honestly, I just went and I typed in car sales training and it started pulling up videos. And I was like, how do I become those videos? And I was like, oh, look at the titles of those videos. And I just started going over to YouTube and I would make that the title. And I would teach that title. It'd be like, how to sell more cars.

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And I'd be like, oh, I mean, how to sell more cars. Let me tell you about it. Hey guys, Andy Elliott. Yeah. If you guys want to learn how to sell more cars, that's what this video is about. By the way, I'd always say this is a value added video. This isn't about entertainment. This is about changing your life.

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This is about like your one event, one speaker, one, you know, one YouTube video away from a breakthrough. And I think this video is that video for you. And I would literally just start spitting off how to change people's lives. And I did it for free. And I want to tell you something, Russell.

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everybody told me and you know and and i would learn later that the greats would say give give your best content online away for free because you're getting better every day you don't have to hide your your value behind a paywall give your best value for free because the greats they grow every day so so every day you're getting better anyways so if you find me tomorrow you have to pay to keep up me tomorrow because all right i'm just keep getting better

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Amazing. Every time I'm with you, it's always a party.

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But I would start and I remember I was giving away all this free content on YouTube and people were like, oh, this is great. Well, I was putting out better free training than most people's paid training. So at the time, Grant Cardone was in the automotive space. And so I knew what his training program was because I bought it. I watched it and I was like, okay, well, I paid for this. I saw it.

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You know, it was old videos. It was like 15 years ago. I was like, dude, I'm going to record videos right now on today's market. And I'm going to be like up to speed and I'm going to be on fire. I'm going to be training fun again. And I'm like, I'm going to have people get this for free and we're going to become raging fans. And you see like Alex Ramos, you do. You've seen all these guys do it.

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But I didn't know those guys yet then. I just gave away all my content for free. And for one year, I would make three YouTube videos a day. I know that's extreme. Yeah, a day. But like, I didn't know. It was like, you know, no one knows who I am. So it's like, I'm thinking like the more videos I put out, the more that they'll know me. And so I just started putting out as many as I could.

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But the one thing I did right was in the middle of every video, I would say, hey guys, if you need help right now, shoot me a text, 918-210-0254. I didn't have a final Russell at the time. I didn't have anything. Honestly, it was my personal cell phone. Like, this is so crazy. I put my number out. I made these videos. And then after a couple months, I'm sitting there one night, 2 a.m.

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in the morning. This guy calls. I was like, hello? And he's like, hey, man, I want to see if I can get some help. And I'm like, Dude, this is what I wanted. And then I remember we started getting three leads a day. And I just couldn't believe it. And I was like, okay, if I could sell a $2.99 course to three people a day, it's $1,200 a day. Started $3,000 a month. I started thinking in my head.

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And then we started getting 20 leads a day, 50 leads a day, 100 leads a day. We average 1,500 leads a day now organically off YouTube. Honestly, I can't handle them all. I mean, totally transparent. We have so many leads. But I realized as I started that Google would send a YouTube video to every person that searched for something.

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If you Google anything right now, it's going to serve you up a YouTube video. And so if you go to Google right now and you type in Car Sales Training, Andy Elliott will pull up. Now I'm trying to crack sales training as hard as I can, which really we're in the leadership and even business development. But it's just I'm known as the sales guy.

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So I'm trying to take out as much organic SEO sales stuff as possible. And you know what I learned, what I love from you is that the game is always changing, is that there's no set rules. And as much as you think you understand the algorithm or you understand this or that, really no one understands anything. So you need to go as hard as you can. You need to have your hand in everything.

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And you're in the paid marketing game, and you're really good at it, and you're the best in the game. And if anybody in the world is going to have a funnel, they're going to sell one to many, and they're going to do paid marketing. If they're not learning from you, they're absolute idiots. But I will tell you that it is a time right now where we are alive, where social media is free.

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And if you're not doing it, you're an absolute fool. And so the greatest thing that I would do is that I would do it and then not stop doing it. And that's probably the greatest – I would tell you we're here where we are today. And by the way, if you see my shirt, it says, to live the life you want to live, you have to be willing to tell people things they don't want to hear. I would –

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change my life by hearing a hard truth from my wife that she said, you're not being the man you're supposed to be, it's time to rise. And I would tell that message a thousand times a day to everyone I talked to.

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Look, dude, if you're lucky enough to have one person in your life that'll tell you the truth, they're not going to tell you the things you want to hear, the things you don't want to hear, but things you don't want to hear are going to be things that will change your life.

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And I would just run this game that, dude, like in order to get the life that you want, you got to be willing to do the things that you've been avoiding. And I just hammer that crap. And we all know it's true, right? But I would tell the truth. So when I got out on the internet, everybody's trying to be cool. I wasn't trying to be the cool guy. I never took pictures in front of a Ferrari.

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Never took pictures in front of a mansion. I never did any of that. Matter of fact, I never even showcased my life. All I did was I would get up and be like, dude, are you ready to change your freaking life? But I'd be like in their face and I'd be intense. And by the way, the hate came from everywhere, but also it woke people up.

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And people are like, dude, I don't know who this guy is, but he's alive. This guy's on fire. You know what I mean? I don't even know if I understand his message yet, but the guy's clearly stirred up and pissed off about something. And you know what? Like he's catching my attention. And so I always say like you got to be willing to stand out, be different, make relationships that others can't.

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And so like that's how our whole journey would go. So we would post on YouTube every day. I didn't even get on Instagram until about – Two and a half years ago, I think I didn't even know that Instagram was important. And Bradley was like, yeah, I get on Instagram. And I'm like, was that like Snapchat? And he's like, no, it's like Instagram. You got to get on there. I was like, that's for kids.

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And he's like, dude, it's not. You got to get on Instagram. So we got on Instagram and then we got on LinkedIn and we got on TikTok and we got on Facebook. And then I just I started to hire a media team. By the way, the first three years I shot all my own content. This is me every day. Hey, guys, what's going on? It's Andy. And I did this. I mean, so like everybody's like got through.

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I see people brand new getting in the space. They got their own video guys and all this. I'm like, bro, like I don't have money for any of that. No, dude, I was shooting this right here. You know what I mean? Like that video guy can make you look cool and you can be fake and actually be nobody and he can make you look cool. There was nobody making me look cool. I was just yelling at that camera.

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And so I would say every one of you has an authentic self. Right. Like Russell, you're an authentic you. Someone can all these guys are trying to mock you right now all around the world. They're trying to model you. They're trying to mock you. They're reteaching what you've taught, but they're not you. That's the greatest thing anybody can ever learn is that, dude, you freaking be you.

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Be unapologetic about being you. And, dude, don't try to be like anyone else. Yeah, you can learn from everybody. You got to have high human excellence. You got to have high standards. But, man, you be a psychopath for your beliefs. And don't freaking sell out for no one. And along the way, everyone's going to tell you, chill out. Everybody tell me, man, listen, dude, you better chill out. Okay.

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Nope. I'm going harder now. They're like, you better chill out. But what I do is I wear my heart right here on my sleeve. So my heart's here. I tell people, I'm like, you listen to me. I'd rather you freaking hate me and change than like me. Or I'd rather you hate me and get better than like me and say the same. And so like, I just started to tell people the truth.

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And dude, we would build a nine figure business over a four or five year period of time. Really, November of 2019 was where I bought your training program. November of 2019. It is May of 2025 now. So it would be five years ago. In two years, I didn't make any money. That's the crazy thing. That's how this game works.

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Yeah, dude, it pisses me off. Like, honestly, listen, every occasionally I get a guy like, oh, I bought Russell's program. I made all this money now. And I love that. Like, you know, I'm like, oh, man, wow. I'm like, but that wasn't my story. My story was I got my teeth kicked in for two years. We didn't make any money. I didn't know what the hell was going on, but I didn't freaking quit.

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And, dude, everyone that doesn't quit, that keeps learning and keeps self-investing and spending money on themselves, eventually they freaking make it. It's just the truth. But I would tell you, if you don't get known, it doesn't matter how good you are at whatever you do.

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Everybody needs to know who you are, what you do, how great you are at what you do, and where you're at, how the hell they can get a hold of you. And if that's not out there, you're screwed.

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