The Russell Brunson Show
Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
Mon, 03 Mar 2025
Today on The Russell Brunson Show, we’re diving deep into the master key that unlocks success in all areas of life! …Not just business, marketing, and selling. It’s the one concept that separates those who break through from those who stay stuck. If you’ve ever wondered why you keep repeating the same mistakes, struggle to take action, or feel trapped in a cycle, this episode will completely rewire the way you think about success. At the heart of all personal and business growth is one critical element: pattern interrupts. The difference between those who succeed and those who don’t isn’t intelligence, talent, or resources… It’s their ability to recognize, break, and rebuild patterns. It doesn’t matter if it’s business, marketing, relationships, sales, health, or leadership, success is about identifying the subconscious loops that keep you stuck and replacing them with patterns that drive results. Key Highlights: The hidden force controlling your actions and why most people never break free How your subconscious mind runs 27,500x faster than your conscious mind (and what that means for success) The 3-step framework for recognizing and interrupting patterns that hold you back Why most entrepreneurs struggle with execution - and how to fix it immediately How to reprogram your responses to failure, fear, and frustration so they fuel growth instead of stopping you The single biggest mistake people make when trying to change their habits Most people try to work harder when they hit a wall. The truth? Hard work without the right pattern is just reinforcing failure faster. The real key is understanding the space between stimulus and response… That tiny moment where you have the power to choose a different action and reprogram success into your subconscious. This isn’t just another mindset episode! This is the key that unlocks everything in all aspects of your life. If you’ve ever felt stuck in your business, personal growth, or even your sales conversions, this is the episode you can’t afford to miss. https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the key concept that unlocks success in life?
This is the Russell Brunson Show. Hey, what's up everybody? This is Russell Brunson. Welcome back to the show. Excited to be hanging out with you guys today. And mostly excited because today I'm going to talk about one of my favorite topics of all time. And excited to go deep on it with you guys.
Now, the title I have for this presentation, for the video, for the podcast, whatever you want to call it, is it's the master key that unlocks all success. And I've been geeking out over the last... I mean, honestly, two decades of my life, three decades of my life trying to figure out how to be successful in wrestling and then in business and other things in my life.
My family, my kids, all sorts of stuff. I geek out on it. I buy a lot of books. I study. I go to the obsessive compulsive level. I think I made like 18,000 books I bought in the last two years all based on success.
Yeah, so I'm into it deep, and I want to simplify so much of it for you guys because there's a lot of stuff, and you can get down the weeds and the rabbit holes, but there's some things that are really, really simple, and you understand them. It literally is the key. I'm calling it the master key. Napoleon Hill has a course called Master Keys. Charles Hanel has a course called Master Keys.
Both these guys have courses from way back in the early 1900s, but this for me is like my version of that. This is the master key that when you understand this and you plug it in and you use it, it can literally unlock all your success in any area of your life.
I don't care if you're trying to be more successful as an entrepreneur, as a father, as a wife, as a spouse, as an athlete, whatever it is, this key is the key. And it's so simple and so powerful after you understand it. And so I'm going to spend some time going deep into it today. So if you guys are cool with that, I'm going to jump right in.
I've got three core things I'm going to talk about today. Each one we'll go kind of deep on because they all kind of build upon the other. So make sure you don't skip to the end. Make sure you don't miss anything because the first one builds on the second, which builds on the third. And then when you place all three of them together, it's like, oh, that's the secret. That's the whole key.
And so that's kind of the game plan that we're going to go deep into right now. So hope you guys have fun with that. Hopefully you're okay with that because it's going to be a lot of fun for me and I just enjoy talking about this stuff. So let me know in the comments down below if you're cool with that. And if so, I'm going to jump right in. Okay.
So the first thing you got to understand, this is one of my favorite things to study and to learn about is understanding the difference between the conscious mind and the subconscious. Okay. I talk a lot about this. If you've ever been to my selling online event, I go deep in this, but from a standpoint of like helping, like learning how to sell people stuff, right?
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Chapter 2: How does the subconscious mind influence your actions?
When you understand this, this is the part that is the key. And I found this randomly. You guys know Viktor Frankl. I wrote, man, search for happiness 100%. One of the best books of all time. But there's a quote. I can't remember if it came from that book or another book. I bought everything he's ever written because he's amazing. But there's this quote.
And this is the thing that unlocked everything for me, okay? You think about patterns, right? There's usually something that happens. There's like, there's the stimulus and there's a response, right? And so someone hits us. We get the email. We see the thing on swipe. Someone shoots on our legs. Someone, like, fill in like whatever that version is for you. Okay, you get depressed. You get anxiety.
You get fear. You get whatever, right? There's some stimulus, right? And then there's the response, right? And that's what happens. And so this response typically by default is going to be the pattern that you've done the most, right? Stimulus happens, boom, you instantly hit into, or your stimulus hits, you instantly into your subconscious pattern. Okay.
And so this quote, like it gave me so much freedom when I understood, like, again, this is the master key. So this is what he said. You guys ready for this? This is a writer downer. I'll read it twice because it's so important. Victor Franklin said, between the stimulus and the response, there's a space. And in that space lies our freedom and power to choose our responses.
In our responses lies our growth and our freedom. Did you guys catch that? Between the stimulus and the response, okay? So the thing happens, the trigger happens, your subconscious response. He said between the stimulus and the response, there's a space, okay? It's a gap. It's a little tiny space and it's not long. It's very, very short, right? There's this gap. There's a space.
It says in that space lies our freedom and our power to choose our response, to choose the pattern we want. Okay? That's the problem most people have. They don't choose the pattern. Stimulus hits, response, boom, into subconscious pattern and it's going to either serve them or it's going to destroy them. And it happens every single day, a hundred times every single day or more. Right? Okay?
In that space lies our freedom and power to choose our responses. In our response lies our growth and our freedom. Okay, that's the key, that's the master keys, understanding that we have a choice. We need to become aware of our patterns because there's gonna be a stimulus and there's gonna be a response, okay? And by default, you are running off of response.
You know, again, wrestling, it's me, it's my middle school thing that I drill, right? I'm at a college level trying to compete and all of a sudden the stimulus hits and my response is a middle school wrestling response, right? The guy takes me down easily. And I'm like, man, I gotta work harder. No, no, no, you gotta work harder. You have to fix the response, okay? The pattern's incorrect.
Perfect practice makes perfect. Not just practice makes perfect, right? So right now, you have been living your entire life at this point, practicing imperfectly. The subconscious responses have been happening because of just life happening. You were not aware of it, right? Now you're aware of it, right? Phase number from Tony, become aware of the pattern, right? Now the stimulus hits.
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