Dan Martell
Appearances
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Well, here's the... Because I'm all about mental models. The mental model is this. When you start off, you will deal with $10 mistakes. And those $10 mistakes will probably frustrate you. Cell phone comes in. Oh, 90 bucks. It should be 80 bucks. Why is it over... Data over it, blah, blah, blah. And you call... You call to say, hey, it's 80 bucks, not 90 bucks. I want a refund. Right.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And so I had success. And because like I went from failure to some success, like the first year we did almost a million revenue, but nine hundred and eighty thousand. And then it just kept doubling year over year when the awards got features like entrepreneur of the year, all that stuff. And I was so scared of losing that that I just I just worked. you know, and I, and I was early 20.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
That was like, you know, 24 when I started that company. But at 27, I was in a relationship with a woman and she, you know, she put out with it for two and a half years of somebody that wasn't present, wasn't there, you know, canceled on her for, you know, everything from like birthday parties with her friends to whatever I was traveling 200 days a year. I just wasn't present.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And one day I came home, we had just got engaged about five months prior and Just bought our first home together. I was working on a Sunday and I went in the morning. I was supposed to be home for dinner because we're going to her parents' house for dinner that night. And six o'clock, you know, hits and I look down. I'm supposed to be home at five. So I like jump in my car, run home.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I walk in, big smile on my face, and I find her in tears. And she's just beside herself. Like she couldn't, you know, you ever make a woman angry that she, you know what I mean? Like. I have. Yeah. Like she was emotionally drained and she just takes the ring off and drops it on the counter and just blurts out, I'm done.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And she walks past me and goes to her parents' house and that was the last they were together.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I don't know if you know this, Tommy, but when women get to that point, it's done. It's done. Capital D-O-N-E. Like it's done. Like she was, there was no recovering from that. And I try, trust me, I wrote the emails. I asked her friends, like I did everything promise. I'm going to change. And it was a wake up call.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And you know, it was crazy as it was six months before I ended up selling the company. So everything I'd been doing for our future sacrificing ended up happening. And I'm by myself in this house, waking up lonely, anxiety attacks.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
For a while, I was worried that because I was so driven that someday the conversation I have myself is like, maybe I just have to admit that I'm always just going to be that fun uncle and never have a family myself because I don't want to go through that again. I don't think it's fair to the partner. And I essentially started going down that path. And then I was like, this is stupid.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
You know how to solve problems. Why are you giving up on a relationship in the future? And And that's when I went to San Francisco and discovered a completely different way to build companies. And that that was when buying back my time really I was good at it before. I mean, you don't build a multimillion dollar company if you don't understand how to delegate and people and all that stuff.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
But that's when I understood the concept of leverage and letting go and empowering people. And that's when everything that was when I got it.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So the first company exited for, you know, almost 10 million, ended up becoming. Is it Canadian? Yeah. Well, no, US, but I mean, I got paid. It gets converted into Canadian when it ends up in the bank account.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
But the thing to know about that is like, that was the moment where you do it all for the money and then you realize that money doesn't change you. Like, it sounds crazy, but Tommy, you know this. Like, you know, people, it must be nice when you have money. It's like, here's what I've learned about money is money doesn't change anything about me. It makes me more of who I am. It multiplies you.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I was a sad person. And guess what? I was sadder because I had it. Because I had to look in the mirror and go like, OK, I got to the place that I said I wanted to get and nobody wants to be around me. Like my brothers were like, you're a horrible brother. Your friends are like, dude, you guys, you got to get over yourself. Like literally, what am I going to do?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So that was like sounds what for a lot of people is like the holy moment. But for me, it was like a big wake up call.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Because you come off as an intense dude. You do know that.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's very simple. I mean, there's a process for, you know, setting annual quarterly goals, right? You mentioned OKRs and KPIs and metrics and all that stuff. Like it's, there's a language of business, you know? It's like, if you want to lose weight, you know, it's caloric deficit. I mean, it's math, okay? But the question that I, when people ask me that, like, do you turn off, right?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Why are you so intense? What they don't understand is like, I am already enough, right? Like, Tommy, I want like everybody listening to understand there's no place for me to get to. There's zero place for me to eventually arrive. No, there's it's literally and you can talk to my team like I just wake up every day and try to be the best version of me.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
for people I care about and try to create value. And I would like to be better today than I was yesterday. And I don't think that's difficult. I think if most people understood how close they are from being great, it would fucking freak them out. Because it's literally an extra 10 or 15%. Think about this. If you want to get healthy, most people can hold on five days a week.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And then cheat meal Saturday that turns into cheat day Saturday that turns into cheat weekend. And then they give up all their gains. So like literally people are so close to living the dream of the life of their dreams. And it's not that much extra work.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And when you get to a place where you realize like there is no place for me to get, it's just can I be better this week than I was last week in all aspects. Right. And it's not about doing more. It's about doing less. It's like I got rid of the vices. I got rid of the bad behavior.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I got rid of the emotional response to situations that were tough that didn't serve me so that I could become the person that the people I care about the most, my family, my team members, my customers, they get the best version of me. So when people say like, when is enough enough? I'm like, when will you stop doing all the shit you know that hurts other people?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And until you can get to a place where you know that you're showing up as your 10.0 version of yourself, the most empathetic, driven, giving, resourceful, creative person, which I would argue probably never. Because if I was created in God's image, then how am I ever going to get to that place? Because his vision is way bigger than anything I could ever do on my time here on earth.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So I wake up every day to do that. And while I'm doing that, I give it to other people. I share it with other people. It's why we do this podcast. It's why we create the content we do. We are here, I think most people, every human, to become the best version of themselves.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Another way to think about it, I like to say often, is become the person you need most in your darkest days and share that process with other people. Give it to your family. Give it to your community. Give it to your CrossFit gym, your church. I don't care where. But to not share that is so selfish. Yeah. When people say, well, when is enough enough? I'm like...
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Never, if that's my, this is the rules of the game.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
No. Keep going. He's like, I like to play golf. I will play golf. And if I happen to win, game on. I'm going to keep playing golf.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
That's what my wife always jokes. Dan would pay somebody to wipe his butt. Although you can get a bidet and call it a day as well. That's true. Yeah.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Well, it's why is there fat life coaches? Why is there business coaches that don't have businesses? Nine times out of 10. They just don't know what the fuck they're doing. Right. And this is what's funny for me because I coach a lot of coaches. I coach like literally the eight figure coaches that are like ready to give up because their life looks like hell. They I get the call. It blows my mind.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
These people, it's like they're charging their customer premium and then they bark at whatever the investment is to work with me. And I'm like, you don't understand, like you're communicating that A, you don't value yourself. Like the reason why you do these things is because you know what your worth is. And I'd rather have a chef that takes care of my food.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I'd rather have people that help me with my sales. Like I'm willing to invest in me because I'm a good investment. So here are these people that are getting paid to help other people and internally they're conflicted. And it's a crazy epidemic, man. I like see it. That's why I'm a software guy that just happened to understand how to do this. But I've been there, done it. I'm a practitioner.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I'm an operator, first and foremost. I teach people because I think it's part of my calling. But when I talk to these coaches that are upset because they're like, we need more leads, we need more sales. And I'm like, the way you're showing up right now energetically is the reason why your buyers are showing up like that for you. It's like, I think the easiest thing to sell is sales training.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Because you imagine somebody's on the other line and they're a salesperson and you say that to them. It's like, hey, what are your customers doing for you? Well, they're saying, I'll get back to you and they're doing this. And then it's like, okay, well, here's the investment. Do you want to join? They're like, hey, let me think about it. hey, can I challenge you on something?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
You know, like it'd be the easiest sale in the world because you're like, how you're showing up right now is how your customers are showing up. You just told me they do this and you're doing it to me. So if I was in sales training, I would crush it because I think it's the easiest one. But, you know, you said something a second ago I want to also double click on.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's about, you know, being cheap, right? I remember I was doing an event with my buddy, Roddy. He was running the whole operation and we were looking for a venue and we found a venue and then we wanted to like negotiate the food, right? We're going to do a dinner and a lunch. And I knew the person as I grew up in a small town and I was like, hey, dude, let's try to ask for this.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And he stops me and he goes, Dan, we could. And you know what? You have enough influence that they would probably do that for you. But here's what I know about the small town we live in. And honestly, even bigger than that, your reputation is you don't want to be known as the guy that nobody can make money with. And when he said that, I was like.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
He goes, because, dude, in the moment, you're going to need something from somebody. If you're that guy, they're not going to go out of their way. They're not going to make an exception.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
If you're always trying to negotiate the least amount of money. So, like, let's say you know somebody's hard cost is X. And you're like, hey, I want you to do it for me for X because I'm going to bring you all this future potential business. And they don't make money with you. Right. They made revenue, but they didn't make any profit. Then you're known as the guy that nobody can make money with.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So if you're in a pickle and you need somebody to show up and do something for you, then they're not gonna show up the way you need them. And again, then you look at your customer base.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
If you have a premium service, like you want your customers to pay a premium, but then you're trying to act like you're trying to get the best deal, and then you're pissed off that your customers are always asking for a deal. It's like, you go first, you show up, and that is how the world works.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I'll tell you, that lesson Roddy taught me, it's like when I work with somebody that's a top, their thing, whatever their price is, is their price. Why would I negotiate? I'm not negotiating. This is what it is. And if you don't want it, cool. And to me, I think that that just creates a story in your mind, a personal, like, you know, kind of what I'm worth.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah. It never existed before I wrote the title. Just kidding. Never did.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And it just, it aligns everything to support your dreams. I think most people work against themselves by doing stuff like that.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
What took you so long?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Or, you know, they go to a hotel and there's valet and they go, screw that. I'll park my own car. I ain't paying 15 bucks for valet or whatever. Like literally people have problems when they start off with $10 problems. And if you don't learn to elevate your size of your problems, you will always play to the level of that problem size.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, camcorder method.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Let me share this with you, Tommy, because I think there's a lot of fears that people have about building a team, right? And the reality of it is if you don't confront those fears and work through them, then you'll always be... Thank you. Thank you.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
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The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's that simple, dude. Every Tuesday, I have a standing meeting on the mountain. We hike the mountain. It's called the Tuesday Morning Founders Hike. People fly in from all over the world. Come hike. Tommy, tell them to come work out with you. Don't do, don't do meetings. I think meetings are kind of silly.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's like, if you truly want my time, come to where I will be and we will both do something productive and we will have a conversation. And it didn't take anything from me. I call it net time, no extra time. I always compress things into groups. That's why I love social is I can come on here, share my message with you, your audience. It's like a great honor.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And then grab all this content, clip it up, post it for social for other people. And the truth is I'm going to help way more people doing that than I ever will take in a meeting with an individual one-on-one. That's a fact.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So anytime I say yes to a one-on-one meeting to help somebody in their business, I'm saying no to spending that time with my videographer sharing a message that could be seen by millions of people. And people don't understand when they're saying yes, they're accidentally saying no to something else.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And when they say no to something else, they're saying yes to their dreams or saying yes to their future. And I just think it's like once you... The power of no. Yes. And just like get OK with it as long as you understand when I get that time back that you're not wasting it. I'm not going to sit around on a couch and do nothing.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I'm literally going to reinvest it in myself and my business and my team or I'm going to get massive leverage.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Dude, I call email a place where words go to die. Oh, 100%. I refuse. My DMs refuse to answer. Every Friday, I do a Q&A on my Instagram. If you want to ask me a question, I will answer it, but I will record the answer and it goes to everybody. And I think anybody that wants anything other than that is selfish. And I will call them out on it. Why can't you tell me what tool you use for this thing?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I will tell you on Friday when you post the question and I share it for the world. Stop being selfish.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Dude, let's do it, man. You ready to do this? Yeah, I'm a hardcore ass kicker just like you. I'm ready to go, man.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, I heard recently that the most consistent, the most common thing is a consistent man with no results. Yeah. Think about that. There's so many people that get up and they do the same thing day over day over. Yeah, dude, I have a team that keeps me on a case. I know Tommy hit me with some. All right. Give me, give me the $50 hack. Well, I call it 50 to fix it or the 50.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, it's essentially saying to your team that if something comes up that you can solve for less than 50 bucks, you should just spend the money, spend it yourself, expense it. And all I ask is that afterwards you tell me that you did it so we can have a conversation.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
But I never want to stop my team, especially the frontline workers, from solving problems for themselves or their customer because they need approval. So, and what I do that most people don't realize is it's 50 for frontline workers. It's 500 for leaders. It's 5,000 for managers. It's, you know, 50,000 for C-level.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So you just figure out what you empower and trust other people to invest, solve problems and let them know. And that we do this across the organization.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
No, they're looking at you and they're confused.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I know. It is. How did this guy figure it out?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I mean, this is what... I'm going to tell it and people are going to be like, never... Like... So A, I pay them to read books. And I know some people like, hey, if you're, I know they say, if you're in the C-suite, you have to read books. And that's fair. At the C-level, we're reading books every month. We're sharing notes. But in my company, so like I will have my direct reports.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
If they're dealing with a problem, we do learning and development plans. I will tell them the book to read. And once they're done reading it, send me some notes and I will give you $500. I pay my team to read books all the time. I buy courses for them. I pay for them to go to the seminars that are relevant to them. I don't invite them to mine. Although I do, but I don't.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And then the thing that I do that is probably the most valuable thing, which confuses me why people don't do it, is I go and I personally curate their peer group, their mentorship group. Think about that. I have a COO. I need him to elevate himself. I go and I talk to my friends that have great operators and I invite them to get advice from that person. And I teach them.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah. I mean, anybody that, that follows me for a little bit, we'll know that, uh, you know, addiction plagued me as a teenager. So I ended up in a lot of trouble as a kid. I ended up I was imprisoned twice by the time I was 17, and, you know, I had a moment that transformed my life. I ended up getting in a fight and thrown in the hole. So anybody, you know, knows about solitary confinement.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I literally show them how to ask advice, how to build a relationship, how to follow up, how to get a mentor. I teach that to my direct reports because every time, buy back your time, that I teach them to bring somebody that's further along, way past where we are, they get that person to be an advisor or mentor, then I get all that person's knowledge without having to be involved.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Dude, that one alone is like, it's my go-to all the time. I do it with these two people in the room. Like, hey, who are you learning from? What do you need to get in front of them? You want me to make the introduction? I'll get you the meaning. Here's how you have it. And then now you have that relationship. You have the relationship. I don't need the relationship.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's a bottleneck if I'm the one that keeps it.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And Anne's my assistant for those listening. Anne is... She's my executive assistant, a.k.a. just... Everything.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And Anne has her own assistant.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, so to me, it's 50 to fix it. It's the one, three, one rule. That's one of my favorites. So like when somebody comes to you with a problem, I want you to ask them what problem are you trying to solve? What are the three options you've considered? And what is the one recommendation?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Because if you always have to be the smartest person in the room to solve problems, then you'll never have a business that grows. Because that's why they call it a bottleneck. The constraint is at the top. And every CEO runs into this. And I probably annoy my team because like, and literally, look at her bouncing her head. Because I literally should be like, hey, this happened. I go, cool.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
What do you want to do about it? What do you want to do about it? I don't know. How long is it going to take you to figure it out? But I've never done this before. I know. Take the time. Evaluate it. Tell me what your 1-3-1 is. And honestly, 9% of the time, the recommendation, it sounds great. Do that. So like that is a big one.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
The other areas of leverage for me is like I bring the philosophy of buy back your time into my personal life. Like I have a full-time house manager. She's the CEO of all my personal stuff, all my real estate, all my vehicles, all my, like everything. She literally, when I say everything, people don't understand it. I just bought a new McLaren. She managed the whole fucking process.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And when the sales guy from the dealership was calling me to ask me questions and I told her, she called him up and said, you do that one more time. We're going to somebody else. Like I literally empower my people to take care of things because I don't give a shit about pain protection and insurance. It's not going to change my life. And I don't want to know. Let her make the decision.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I just want the car. Yeah. While I'm out there doing what I do best, which is being on here, she's making those decisions to allow me to buy back my time. So we do that in our home life, my wife and I, at a level very few people have ever seen. I think that's a big area. That's the one thing is a lot of people do get good at business, but they don't do it in their home. Yeah, why not?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I literally don't pack my bags for any of my trips. No Ironman trips. See, I'm not there yet. That's something I'm designing.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I was there for three days, and on the third day, I had a guard named Brian come and find me. He hadn't been working the day the fight happened, and... Brian was one of those kind of cool guards, if you can say that. He looked the other way if you were wanting a second dessert or if you knew you had some stuff you shouldn't have.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And when you turn off, you turn off. Yeah. I'm a professional goofy dude. Me too. But when I work, I know I can tell. That's why I like you, man. But when we work, dude, hey, watch out. Because I'm incredibly effective.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I'm unapologetic about it. And I ask people to raise themselves to the standard. When we work, we work. And when we don't, game on, man.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, here's the thing, Tommy. I love your audience. I told you before, my brother's a home builder. The local service folks, they got my heart. I think they're literally the backbone of everything that we experience in our communities are based on the people that you hire and the service you offer.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So if anybody wants my internal playbook, and I'll give it to you as well, my EA, my executive assistant, internal SOP, just follow me on Instagram. That's all I ask. Find me, Dan Martell, 2LZMartell on Instagram. Go there now. Follow me and just message me, EA, but say that you heard us on the podcast. You know, mention Tommy or something, and my team's monitoring that.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
They will send you the direct link to the Google Doc. Sanitize, obviously, but it's got everything in there, man. It's got my North Star principle for my executive assistant. It's got how I manage my life, my meetings, my structure. It's all there. That's my gift to your audience.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Here's what I would share with everybody. We don't get the life that we want. We don't get the life that we desire. We don't get the life that we set goals. People like all this stuff, right? Which I get, they're important. We get the life we focus on. And I think the most important thing that I could share and encourage people to consider is what they allow themselves to get distracted with.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
What do they focus on? Some people are more worried about the news and what happened in the city next to them that they have zero control over than their own life. But all I know is that if I focus on lack and frustration and where I've been wronged and why it's not fair, I can tell you what your future will look like.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
If you decide to find, like literally go out of your way to focus on the positivity, the opportunity, the abundance, the fact that, you know, we were just talking about the American dream. I think it's a beautiful thing. Like literally it's in your control. and you can understand how special that is, I can tell you what your future will hold.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It has not like all the other stuff against skills and beliefs and character traits are important. But like you said, I can't believe for you. I can't force you to focus. But if you literally just ask yourself, what am I focusing on? And you go positive or negative and continue to replace it with positive.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Even if you don't believe the story, believe the focus, believe what it is you're telling yourself. I don't give a shit if you believe. That's what faith is required to do. So what I learned at 17 when I got sober is I had to have faith. They called it blind faith. I had no proof that what they were saying was going to work, but they just asked me to have blind faith. And that transformed my life.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So, you know, some people, if they're lucky, they graduate to $100 problems and then eventually, hopefully, $1,000 problems. And there's at some point a level where the person cannot deal with a bigger problem. And if it's 10 grand or 100 grand or like whatever number that is, could be a million bucks. And you know these people, they're stuck.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And that's what I want for everybody listening. Believe. Believe in yourself. Think about the great stuff.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Dude, it was literally an adult prison. So I was I spent it was a cell block. It was there was two juvenile detentions due to the kind of the severity of my progression as a as a essentially criminal. And so Brian comes and gets me out of the hole. And he's just like super disappointed, like shaking his head, like just like, what are you doing? And he says, come with me. And I follow him.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And we're heading back to the cell unit, the cell block. And we walk past the door. Now, in prison, in the hallways, like there's places you go and places you don't go. I've never been past the door. And the next door down the hall, 10 feet, is the guard unit that looks over the two cell blocks. And he opens the door and he says, come in. And I'm like, I'm not supposed to be in here.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I thought it was a trick. And he brings me in there. There's nobody else in there. It's just him. And it's like the inside of the one-way mirror. I've never seen it. And he sits me down in the corner and he just, he goes, what are you doing here? I was like, well, I got in a fight with Kirk and they put me in the hole. He goes, no, not that. He goes, what are you doing in this place?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I was like, well, I, you know, stole some guns. I got in high speed chase. You know, I got in trouble with the law. He goes, Dan, none of that, man. Like, what are you doing here? And I was like, what do you mean? And he goes, I've seen you like do your homework, stay out of the politics, stay to yourself.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Like, I don't know if you realize this, but I've been here for 10 years and I look at you and you don't belong here. And I don't know if it was just the way he said it, but Tommy just made me feel like maybe he knows something I don't know. And it was the first time in my life that I felt like somebody believed in me way bigger than I believed in myself. I had zero belief.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I felt like I was a piece of shit. I felt like I was zero. And there was something that happened in that moment when he said that. He said, I want you to understand I believe in you, man, and you don't belong here. That I just like kind of planted a seed to crack me open. Because I thought he had no reason to do this. He'd get in trouble if anybody found out I was there.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So Brian shared in that moment a vision for what he thought my life could look like. And it took a couple months to kind of work my way through. I ended up getting released to a rehab center. And I spent 11 months in therapy. Like this is a, it's a facility in the middle of the woods. And they put it there because... 11 months. 11 months. And this is for drugs? Yeah. Hardcore. Hardcore, like...
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Well, I mean like, yeah, Coke, marijuana, you know, like just any, my drug was just not feeling right. Like, and, and some people, and this is 17 years old. I'm 17 when I went there. Yeah.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, yeah. We got all the good stuff from the States. And it was, you know, at the end of this program that literally rebuilt my self-esteem, the relationship with my family, that I was helping Rick, the maintenance guy, clean out one of the cabins. It was built on an old church camp. And in one of the rooms was this old computer and... This yellow book on programming.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's called Java Programming. And I just opened it up and, you know, looked at it and I thought it would, you know, be completely foreign to me, but it read like English. And I just started the computer up and followed the instructions, chapter one of this book. And in 20 minutes, I got the computer to say, hello world.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
They might be worth a lot of money to everybody else, but they'll never get to their next level because they can't graduate. I call them factors of 10 problems. So what I always invite myself to do is to be comfortable with a higher quality problem.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So we're talking. 26 years ago.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah. This was 1997. 1997?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Oh, yeah, yeah. So, like, the computer was in there. It was from 15 years prior.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It was a 486 computer.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah. It was just because it was on this old church camp. So, it's not like somebody brought it in 20 years prior.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
You were just... No, this is, like, terminal. Like, I followed the prompts. And, I mean, it was nothing special. But in that moment... I don't know. I just thought, this is cool. Like I've never built anything.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Dude, I didn't even, I didn't ever create anything my whole life. I was just like a troublemaker. Like I was, Dan is always in trouble. That was like the brand I had. And for the first time I created something and like I'd heard about computers and this thing, you know, eventually I got out and discovered this thing called the internet. Turned out kind of to be a big deal.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I just became passionate about building software. And I just allowed myself. And I didn't know it at the time, but I just became obsessed. Like Tommy, when I say I was, I was obsessed, I would stay up till two or three in the morning and like code. And my dad made this, this rule with me. He said, if you finish the book, I will buy you the next book.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
You have an unlimited budget for books, computer books at the time. And then I started building software for, for myself, websites, you know, apps, you know, digital cameras came out. They had one megapixel cameras. So I built this app that all my friends could upload their photos to. Like it was just literally the beginning of the internet. And I got to ride that wave.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And it came from a place of like literally not feeling like I was worth anything to then all of a sudden people writing about me in newspapers and talking about some of my success. So it's been a wild ride.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
You know, it's funny. Cause like, as soon as I had kids, my first, I remember I was like driving around my son. I called my mom and I just said, sorry. And she's like, for what? You know, I have two younger brothers and older sister. And I said, mom, I have one. And I can't even imagine how hard this was. And we were so tough on you. Now, I grew up in an alcoholic home.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
My dad was in sales, wasn't home a lot. So like there's all of that stuff. And, you know, for a long time, I would say that there was a lot of frustration and anger for what I experienced as a kid. You know, there was emotional abuse and some physical abuse and all that stuff. But today I sit here, man, and I'll tell you that like they were the exact parents I needed.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Maybe not the parents I wanted, but 100% who I needed to become the person I've become. And what's funny is that a lot of entrepreneurs, CEOs, whatever, anybody, they get pissed off at their parents. You got to understand, like, if you're listening to this podcast, you're probably cut from a different cloth, right? Like you probably read a book on personal development.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
My dad doesn't even know what personal development is. My mom was, she was adopted. Both her parents were alcoholics. Like she didn't grow up in any environment to teach her any good habits. So like I could sit here and be upset at them or just be like, no, man, this happened for me. And I mean it.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
I think it's what drives me today to spend, you know, the thing I'm most proud of is that like I go back to that same rehab center two or three times a year, speak to the kids, share my story, support them in their sobriety. And that wouldn't have happened if I didn't have the parents I had. It was tough. I don't enjoy what I went through, but I wouldn't change a thing.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
What they didn't know, though, is just how to deal with a kid like me. Dude, I got diagnosed with ADHD when I was 11.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Exactly. Put on Ritalin, thinking I was broken, all that stuff. So it's like, look at our drive.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah, and if you think about, like, And it's not a curse, by the way. No, no, it's a superpower. It is. And when you think of like, what would you do to create a powerful person? Okay. Like if we just sat here and said like, okay, we want to create a person that becomes really, you know, well-adjusted and determined and all this stuff, would you give them an easy life?
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Exactly. So it's like I got the privilege of going through what I did. Luckily, at 17, luckily, I got sober. I got through it at a young age. Right. Don't have an adult criminal record. And from that, I was able to build what I built. And I know for a long time, and I'm assuming you can relate to this. The building was from a dark energy.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It was a prove my dad wrong, prove all the parents of the friends of mine wrong, like just fucking drive. And then eventually I realized like, that's hard. How about we make it about other people? How do we heal the internal stuff, the trauma, right? The capital T, the all caps of the work.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And I've just been fortunate enough to have been introduced to people along the way that have shown me a completely different way to build and create and live that just feels way lighter. And that's why I wrote this book. It's why I sit here today.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So, you know, I started building companies when I was 17 and it took me a long time. Like people see me today and they see the private jet and all that stuff. And they're like, oh, you're pretty young for the success. And I'm like, no, you don't understand. I started like 26 years ago, like full on attack problems, maniacal, obsessed, 100 hour weeks.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
And what happened was, is after two failed companies that, you know, started at 17, failed around 19, started another company at 20, failed again at 22, I almost gave up. One of the biggest gifts that I have is that my parents didn't expect shit from me. Like, literally, they were like, Dan's sober and not in trouble with the law. He's good.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
So there was no pressure to do anything, which meant I could try and swing for the fences and not worry about failure. And what happened at 23, I read the book, The E-Myth.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
Yeah. Had him on this podcast. Dude. So crazy Michael Gerber. Yep. Because he is. He is crazy. Love him, but dude, Sarah's pies. And... I decided that's what I was missing as an entrepreneur. I had no systems processes, repeatability. So I hire an E-Myth coach, real money. Okay. I think it was a 1500 bucks a month. This guy named Bob. Okay. US. I'm Canadian. So it's real, real money.
The Home Service Expert Podcast
Re-Air: Buying Back Your Time with Dan Martell
It's not monopoly money. Oh man. Yeah. Crazy. I'm 23, dude. No business. Two failures. Like I could barely make the payments every month. I didn't want them to know, but like every month had to, to, to hit. And Bob taught me how business worked. And he he started with simple stuff like begin with the end in mind. Let's write your eulogy. Let's talk about vision, all that stuff.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Stop wasting your life. I'm going to share with you the seven principles to achieve all your goals this year. These principles help me go from a distracted mess to a hyper-focused CEO. So here's how to make this year the best year of your life. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
What other aspects of my life do I need to align to make sure I hit it? When you write it down, and you review it every day, it makes the whole process easier. And that process is part of the five daily non-negotiables that I mandate every one of my clients to do inside of my coaching program.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
If you're interested in working with me directly to elevate your game this year, just find me on Instagram and message me the word YouTube Elite, and I'll see if you'd be a fit. But setting standards isn't enough. You have to make them easy to keep them consistent. Which brings us to principle number two, design your environment.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
When I was 17, I ended up going to a rehab because I struggled with addiction and it was a tough period of my life. The beautiful thing about going to this place where I spent 11 months to work on myself is that I got to learn the power of your environment. See, most people fall back because they go to the same bad environment.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Most people relapse because they're released back into their same family, their same city, their same school, and they really struggle to stay sober because they're exposed to the same negative influences in their life. Your environment, how you set it up will decide if you fail or you move forward.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Part of that environment brings up this philosophy I have, which is it's easier to avoid the dragon than to slay it. Just deciding on what is in your environment, what you take out so you don't have to make decisions every day will make the whole process of achieving goals so much easier. For example, before I go to bed, I lay out my clothes for the next morning for the gym, ready to go. Why?
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with principle number one, set your standards.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
I don't want to make a decision around it. The way I think about it is most people want to either make more money or get in shape. Those are the big buckets. So if you think about it, get in shape. How do you design your environment to make it inevitable you'll achieve your goals? Well, first off, take all the crap out of your kitchen.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Anything that is a slippery slope around a bad decision, especially late at night, take it the heck out. out of your life. Now I got kids and what if my wife doesn't like it? Hey, have a conversation with them. If you're serious about hitting your fitness goal, you have to prune and design your environment. Same thing with money. What makes it easier for you to make cold calls?
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Is it coffee in the morning? Get yourself a nice coffee machine in your office. Is it your vision board in front of you? Is it a great chair? So when you sit down, you feel comfortable. If you just make the game easier to play, you'll have the highest potential of being successful.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
So instead of buying that next video game or going out with your friends and spend a couple hundred bucks at the bar, spend money on your environment to make your goals easier to achieve. But there's another way that we can hack our mindset to make our goals even easier to achieve.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to principle number three, gamify progress.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
There's actually a reason why video games become psychologically addictive is because they visualize progress per level that makes you feel like you're accomplishing small micro wins. Think about it. You jump on something, big explosion, big celebration, the ability to build your character. These are all visual progression to the goal of winning the game. Do that with your own personal goals.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
having a calendar down in your kitchen. Every time you work out, put a big X across it so that you feel like you're making progress. The goal is to fill up the calendar. If you wanted to make more money, have a thermometer set up that you designed to have your goal per week so that you're hitting your goal every week. And also I would recommend do it per day.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
My buddy the other day was telling about his software he built for snow removal. He made it simple that every person is operators that are removing snow. He's got a map. All the places he's got to remove the snow are red. And as he pulls into the driveway, it turns green.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
It makes it a fun little game for his snow operators to remove the snow at the client's house without ever missing a house because it's visual. For me, it's a daily progress. It's a daily visual. Stepping on a scale and checking in and texting my coach. That text message is part of that daily rhythm. I have a daily email that I get for all of my businesses that show me my cash position.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
I check those. It is a habit that keeps my mind focused on my outcomes. And that's why the more you focus on, the more it'll expand. Most people don't know this. Your life is the results of your most dominant feelings, actions, and beliefs.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
People talk about goals all the time, but what they don't talk about is standards, the process that you hold that make the goals inevitable. So here's how I solve things. You have to link your goals to your daily standards. So if you don't know what daily standard you would hold that would make your goals inevitable, then you really don't have a process or a blueprint for being successful.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
If you think about goal setting, project planning, reviewing your goals, vision board, all of it is designed to keep you focused on your most dominant actions, feelings, and beliefs around what's possible. And when you do that, you create your reality. But to actually achieve your goal this year, you have to think way bigger than your actions.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Which brings us to principle number four, connect to an identity. For me, identity is everything. When I first started my fitness journey, it wasn't about trying to get fit. It was about becoming something. So I used to write down that I was an athlete. And it's crazy because when I started doing CrossFit, all of a sudden now I'm competing every day because that's the way CrossFit set up.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
And I started to build this identity of being an athlete. If you want to change your results fast, First, change how you see yourself. It's kind of interesting because most people think when I have that thing, then I'll do the thing, then I'll be the person. And the truth is, is that it doesn't work like that. It's completely different. Reverse it. First, you have to be the person.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Then you do the work and then you'll have the results. It always comes first. You know, Jim Rohn used to joke, you better hope nobody gives you a million dollars before you're a millionaire because if you do, you're going to quickly lose it. Oftentimes you shouldn't get the thing until you're ready for it. A big part of that is the identity of being somebody that can manage it.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Even in my fitness program, most people think they're joining to get shredded or to put on some muscle. But the truth is, is they come into my life to reset their identity.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
I make them design a mantra, a sentence of identity that they have to repeat to themselves all the time when they go to the gym, when they're reminding themselves what it's all about, because that identity will make it so that that's just who they are. And you get to a place. where eating a certain way isn't a diet, it's called food.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Think about when you can get to a place where going to the gym is just part of who you are, that not going to the gym would feel as weird as not wearing pants. You'd be like, I don't feel good, I don't feel myself. That's why when you see me talk about exhaust the body, tame the mind, I'm really resetting the identity. I'm getting my mind straight. I'm keeping the control over my thoughts.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
And the more we speak our identity out loud, it's who we become. So I know it sounds crazy, but before I ever was an Iron Man-er, I wrote it down in my journal every morning for years before I ever finished my first race. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. but achieving your goals this year isn't gonna happen by yourself. Which brings us to principle number five, upgrade your peer group.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
I remember a long time ago, I was in my mid twenties. I joined a mastermind to upgrade my knowledge and experience. Everybody in that room was running like an eight figure plus company and I felt like a frigging imposter. It was super uncomfortable. What happened though, being in that group forced me to raise my standards to match theirs.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Being in proximity of people executing at a higher level forced me to reflect on how I was showing up. I didn't want to go to the next meeting feeling like I was the low person on the totem pole. And it made me be a lot more serious and a lot more focused about hitting my goals. And this is how I do it today. I ask myself a simple question.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
So for example, if I want visible abs, I gotta ask myself, what's my daily standard for my macros? What's my daily standards for working out? What's my daily standards for recovery? If I don't have that so I can measure black and white, did I do it or did I not? Knowing that if I showed up every day and held that standard, it would make that six pack inevitable.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Are the people in my life closer to my goals or just closest to me? See, if nobody in your life that you spend time with has achieved the thing you're trying to do, then you're always gonna have to be fighting an uphill battle. So this is what's very unique about my approach. Once I do my annual planning, I understand where I wanna end up.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
I ask myself, who are the people that I need in my life to make those goals easier? I call it a relationship plan. This is everything from mentors, people that'll inspire me to make the right decisions, coaches, folks that have the blueprint, peers, other people along the journey to make it less lonely. I write down the names of the people.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
And if I don't know who they are, I go search, I go research, I go on YouTube, I go on Instagram, I ask my friends. So building that relationship plan so that invests in people to be around them, to travel and seek their guidance. That to me is how I'm able to achieve my goal so much easier than most because they're trying to figure it out on their own. That's so crazy.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Find the people that have been to the mountaintop and ask them how. For example, when I hiked Mount Rainier, the guide that brought us to the top in a season, he does that summit 37 times. Do you think maybe he has some experience to help us? You better believe it.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Some of you are hiking Mount Rainier equivalent in your fitness, in your relationships, in your business, in your health for the first time. And there's somebody right next to you. If you open up your eyes and just look around in your community that have done it.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
37 times a year and you haven't even asked them for advice why is it because you're not capable or willing to invest in yourself it's a flawed strategy and a very slow strategy to avoid seeking other people and really refining your relationships to make your goals easier people always want to ask me like who are the relationships i need to add i always say well who are the people you need to cut the other day a friend of mine asked that same question and i said name me the one person that you know and i know you're going to feel uncomfortable answering this
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
that you're gonna have to cut out of your life to create space for those new people that you've been putting off that tough conversation because you care about them and they've been good to you. Unfortunately, today in your heart, you know, they've been an anchor in your progress.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
So now that you've cut out the people that aren't closest to your goals, here's how you find the people you need to add, which brings us to principle number six, get back on the horse. I find it fascinating that most people have this dream of a perfect morning. And if they don't do something, they just throw away their whole day. They don't work out first thing in the morning.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
They don't decide to go in the afternoon. They miss getting a good kickstart in their morning in regards to their calls or their process or whatever it is. And they just write off the rest of the day. And the truth is, is you don't have to do it that way. The other day, my buddy's telling me about this concept called the floor and the ceiling. He says, look, my floor is I went for a walk.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
My ceiling is I got all the workouts done. I showed up at a 10 out of 10. And all I hold myself accountable is being in between the floor and the ceiling. If you don't get back on the horse, then you might start what's called a negative downward spiral where you'll wake up in 35, 45 days and realize you haven't been to the gym.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
You put on that five, 10, 15 pounds, especially after a vacation where you might not have made the best decisions. And instead of just saying, I'm going to do anything today to get back on the horse, you throw it all away, all your gains. There's this really fun thing I heard once that said, you can start a diet halfway through a bag of chips. It's that simple. If you keep showing up,
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
The cool part is that you might even choose a multiple standards from reading every day to posting on social media to making cold calls that would make the goal inevitable. The key is to make it a daily standard or at minimum a weekly standard, but you got to keep the frequency up so that you have the process designed to achieve the goal.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Even if you've been a few days without doing the thing and you don't quit, that's what makes people impressive. Just because you had a bad moment doesn't need to make it a bad day.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
but don't just try to go heads down and be quiet about it. Which brings us to principle number seven, make it public. When I made the decision to get Visible Labs at 44 years old, I could have easily just started a process, got on a meal plan, started working out and not tell a soul. And that actually would have been easier because soon as you tell somebody else, guess what?
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
You're indirectly accountable to them. They're going to ask you about it. And most people do this with their goals. They keep it to themselves because they don't want anybody else asking them about it. They don't want to be public about it. They don't want to be questioned about it. They don't want to be second guessed about it. And the truth is, is when you talk about it, you activate your goals.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
It's why I'm so passionate about creating content and publishing your thoughts public to the internet is because in many ways, it's the most beautiful personal development program because it forces you to confront the areas of your life that you don't want to be accountable to. All my clients in my business program, I make them do this because I want them to be accountable to people.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
I want them to call their shot. Think of it this way. Every person you admire has publicly called their shot, has told people, this is what I'm going to do. From Walt Disney to Dana White to The Rock. These are the folks that you see do massive things in the world. But before they ever achieve those things, they said it.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
My favorite part about doing that is that you can also inspire others to join you in the process. When I decided to do 75 hard the first time, I had 300 people that said, I wanna do it too. Cool, we're starting on Monday, get your weekend sorted and let's kick it off. It also attracts resources and people to you that wanna help you.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
One of the coolest things about this is you'll never know who you'll inspire. I remember my buddy Damon Fryer came up to me and he said, hey, last time we met, you mentioned you quit drinking. I didn't really have a problem, but I knew as I got older, I didn't need it in my life. And I haven't drank in a couple months. And I'm thinking of doing the work to get absolutely shredded like you did.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
And I introduced him to my coach and they started working together. Today, he is absolutely ripped. Why? Because I decided to share my goals publicly. Most people are scared of looking bad, of failing publicly than anything else. So you use that as a way to propel you forward.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
It's like you could hire a coach to hold you accountable or you could just tell everybody you know what you're gonna go do and have them question you if you're on pace. Tell everybody you're doing that Spartan race. Tell everybody you're doing the Ironman. Tell everybody you're gonna go enter a CrossFit competition even if you've not registered. Trust me.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
you'll probably wanna go do those things so that you don't have to tell everybody that you didn't do it and let everybody down.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
The coolest part about this process, even though, yes, it's fun to hit your goals and achieve things and be successful, is that if you do this right, you'll wake up every day to become the best version of yourself, in many ways, the person that you needed most in some of your darkest moments.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Another strategy I like to do is I like to write them down, obviously, make them smart, specific, measurable, attainable, realistic, and timely, and then look at them multiple times a day. I look at my personal goals for the year, three times a day. I connect them to a trigger and I review them and I ask myself, am I showing up to achieve those goals? Is my calendar aligned to achieve those goals?
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
And then in sharing this process and telling other people about it, you'll inspire folks you didn't even know were watching. And in a few years, maybe they'll have enough courage to share it with you. But I know you will impact their life. Your decision to improve your situation will help other people. And if that's not enough motivation to go after it, I don't know what else is.
The Martell Method w/ Dan Martell
The 7 Principles to Actually Achieve Your Goals
Thanks for listening to Martell Method. If you like this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
I'm going to share with you the 90-day blueprint that will unlock massive growth in your business, even if you're burning out or just getting started. Follow this blueprint over the next 90 days and you'll transform your business. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
You've talked about the different marketing channels that you use to get attention for your offer, but it's in one document. The second part are checklists. So checklists are essentially the steps somebody should follow to get the exact same result that you've gotten to do marketing.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you're doing email marketing, what's the checklist and steps that people should follow to do the email marketing to get the exact same results that you've been getting, sending those messages and getting replies to do business with you?
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The third area are stencils, and this is kind of like templates, but if I think about it, if I have cold calling in my playbook, I'm gonna have a stencil or a script on how to do those calls. That way somebody else that's not as good at selling as me follows the script and should get 80% of the result because I created a stencil. It allows you to multiply and copy your effort quickly.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The fourth area is sensors. And sensors are essentially reports that I might ask for different departments, marketing reports, sales reports, and they're essentially ways I can monitor the quality of the work being done. If I don't have a report on the efficiency of my ad spend, then I might spend a bunch of money on things that aren't generating quality leads.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If I'm not getting a report on how happy my customers are, I might sell a bunch of things to people that aren't happy, and then I'm gonna get a bunch of returns. Here's the big idea. If you're doing something more than twice a week and it's not documented, you're doing it completely wrong.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
That's why systems are the last step in the 90 days is because once you fix the different areas of your business, you wanna lock in those learnings to not repeat the same mistakes and create the process so that you can keep building from that foundation. But here's the deal. If you wanna transform your business in 90 days, you're gonna have to lock in. You're gonna have to focus.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And that stands for follow one course until successful. If you do that, if you dig in and you give all of yourself, I have no doubt you'll transform your business. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
But that way I can visually see the amount of value that works bringing into my business. The hack is to actually pull out all the green stuff that I want to do with the $4 signs and make sure I only do those kinds of things that generate a lot of value for my business that I enjoy doing. All the low value stuff that's $1 sign or that's highlighted in red that suck my energy.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Those are the things that have to get off my plate as soon as possible. Now that you know what to prioritize, this is how you put it into practice. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Day 8 to 14 is all about creating your perfect week. In my 20s and 30s, I was a reactive person. I went into work. I didn't really know what I was gonna work on. And I just looked at things and bottlenecks and issues and just inserted myself.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And I'll tell you, it frustrated my fricking team. It wasn't in my calendar. It wasn't scheduled. And honestly, I didn't even know if this was the right thing I should be doing right now. Right time, right action is how you succeed. And I was just shooting from the hip. I learned a long time ago that our calendar express our priorities.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with day one to seven, do a time and energy audit. Whether my clients are making 100K or 100 million, I always start here.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you show me your calendar, I'll show you what's really important. So don't tell me what's important. Show me what you've put in your calendar. So to create a perfect week, you need to follow these steps. First off, you need to understand that your day isn't complete until it's planned on paper. It needs to be written down or the day is not completed.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Then you gotta follow a calendar blocking batching of processes. If you take all the things that make you the most money that light you up, then you wanna put them in your calendar and you wanna put them together. I'm always batching or blocking things out so that I focus on similar type tasks so I'm in that energy and I'm not being distracted.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And then you wanna look for opportunities to stay in flow. So for example, a couple months ago, I noticed in my calendar, it said go to the gym and then shoot some videos. And there was this time to go back home to get ready. But I just asked myself, is there a way for me to shower at the building? And it turns out there's this secret shower that nobody talks about, nobody's asked about.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And I asked the building manager, Dave, if he could show me. And I could use that to get ready, shower in the building so I could stay in flow without wasting 35 minutes driving home to get ready for the day because it was already there. Most people don't think that way. So I'm always organizing my life around energy. If in the afternoon my energy drops, that's when I'm scheduling meetings.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If my morning is where my energy is high for creative, that's where I'm putting my big project tasks, my big deep work. I don't wanna be disrupted and I don't wanna break it up by taking some kind of 15 minute interview call at 9 a.m. and it breaks up my whole morning. The big idea is to put the important items first.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Fill your calendar with the things that are gonna move your life forward and then you can add everything else afterwards. Once you design your perfect week, then you wanna iterate constantly. If going to the gym at 8 a.m. feels better than going out nude, then swap it around. If you wanna have your team meetings all on Monday versus sporadically throughout the week, then do that.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The big idea is you manage your calendar. You manage how you structure your time so that you can show up and give the most to the world, to your team, to the people, to your customers, and you don't let people push your calendar around. But you won't fix your business unless you can turn your time into profit. Which brings us to day 15 to 21. Raise your prices. The big idea is this.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you want to turn around your business, you have to iterate constantly on what works for you and stop having other people push you around when it comes to your calendar. So people read my book and then say, well, Dan, that's great, but how do I afford to hire other people to buy back my time? The truth is if you can't right now, it's probably because you're not charging enough.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you can't afford to invest in marketing, to generate more leads, in sales, to make more revenue, it's because your business model is broken. A long time ago, one of my mentors told me, profit solve all problems. So this is how we fix the pricing problem. First off, raise your prices.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you're not changing your pricing every six months, some aspect of it, increasing it, adding packages, changing your plans, adding a way to upsell, then you're really missing a huge opportunity to get leverage in your business. Now, when I share this with people, they say, well, Dan, when I lose customers? No, you won't.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Most people could increase their prices by 30, 40% before any one customer decides to quit. And then the truth is, is that clients that pay more are actually easier to work with. I don't know if you've ever experienced this, but when you solve rich people problems, they're actually better customers.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
They appreciate what you want, and then you get paid enough to have the money to actually grow the business. This to me is the big idea when it comes to pricing. Ask yourself this question, what would you need to charge to pay somebody else to do the work and still make a profit? That's actually what you should be charging for people.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And even if you think, well, I'm not worth it yet, let me ask you this question. If you took everything you know and put it into a big pile and you now no longer knew that information, you didn't have access to those resources, you didn't have those relationships, it was now outside of you, what would you pay to have that information relationships back into your life?
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And it's why I put in my book, Buy Back Your Time. If you haven't already grabbed a copy, check it out. Page 75 has the whole process. Most people get this wrong. So what I wanna share with you are the things that most people leave out of a time audit. First off, you don't manage time, you manage energy. So here's the way I do it.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
That's actually what you're worth. And it's a lot more than what you're charging. But if you're serious about getting unstuck, you need more opportunities. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode. which brings us to day 22 to 30, where you need to start chatting. This one blows my mind.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
I literally have friends that have tens of thousands of followers on Instagram. And instead of talking to them, they say, well, I'm just waiting for them to put their hand up or to reach out to me. And they consider it like, nurturing instead of just reaching out. These are people that follow you. And it's not just Instagram. I'm talking Twitter. I'm talking TikTok.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Any platform that has followers that you can message is an opportunity for you to just talk to them, to chat with them, to find opportunities, to help them, to sell more of what you've got. I believe everyone is one conversation away from achieving their dreams.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
You have opportunities sitting in your inbox that could transform your life, turn your whole business around, but you're not even talking to them. There's this old adage that says something like the more hands you shake, the more money you make, even on the internet in a virtual world. Here's the way I think about it. There's only two ways to make money.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
You either raise your prices, which you should, or you sell more to the people that are in your audience. The way you do that is to open on social, have more chats. Every one of your followers, I want you to sit down and message them. If you do this, Two, 500, 600 people will respond. Now create a genuine conversation with them.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Look at their profile, understand their situation, ask questions about their life. Don't forget, people on chat are real people, real lives, real problems. And if you're great at what you do, you can help them. You can even consider inviting them to do something in the real world. Maybe you host an event, a dinner.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
I do Founders Hikes every Tuesday, and it's my place to bring anybody local to connect. I'm always looking to shake hands in person and see if there's ways I can help them. When I do an open, it's very simple. I always thank them for the action they did. If it's a follow, a mention, they tweeted at me, whatever it is, I always thank them for it. And then I ask them, is it this or that?
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Are you here for the content? Are you looking to grow your business? Are you here for the videos? Are you looking for help with your agency? Always end with the second one being the thing you can help them with, and that'll create opportunity for you to engage. But now that you're building your revenue engine, your biggest bottleneck is still your time.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
I set a timer up that goes off every 15 minutes and I write in my journal exactly what I'm doing with my time. If I was scrolling on Instagram or TikTok, I write that in there. If I was talking to a friend and catching up, I write it in there. I'm very specific because there's what I thought I did with my time in my calendar versus what actually happened.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Which brings us to your priority on day 31 to 45, hire an executive assistant. You know what's interesting is that even really high level people on my team delay this decision. I know Sam, who helps me with my videos, my creative director and my partner, he delayed hiring an executive assistant because he didn't feel worthy.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
He didn't feel like it was worth his time to spend having somebody else to help him because he's a young person, had a lot of time and he could do a lot. The problem is that he's not effective when he doesn't have somebody support him. And it's not just about that, it's also the accountability. Having somebody else you're accountable to just makes you that much more productive.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Here's a funny thing to consider. If you don't have an assistant, you actually do. It's you. And the crazy part is you're overpaid and you probably suck at your job. So how do you bring somebody into your world to support you as an executive assistant and get the most out of that relationship? The first thing is you got to delegate 100% of your calendar in your inbox.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
That means every message that comes into your world is filtered through them before they come to you. Why? Your inbox is nothing more than a public to-do list on your time from strangers that you don't even know. Having somebody else process that actually creates their to-do list to keep them busy, to block people from your time so you could focus on the right things.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Your calendar sets your priority. So having them own those items that come in and put them in your calendar and you just follow that process will make you so productive. The other part, as I mentioned, having somebody else that asks you to do things on a daily basis keeps you very accountable. So having an executive assistant in your inbox and calendar is the best productivity hack.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Most people think being busy means being productive. It's not true. You can be very busy and be poor. If you focus on the few things that drive revenue, marketing, sales, delivering for customers, prospecting, partnerships, that's gonna increase your business, not being busy in the mundane.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you're still struggling on what you could give your executive assistant, I want to give you my internal SOP, my standard operating procedure for my executive assistant. So just find me on Instagram and send me the message YouTube EA, and I will send you a direct link to my Google Doc. It's got my North Star principles. It's got my whole meeting agenda. It's got canned templates.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
It's got preference files. It is the master document to have an EA come in, use my standard processes to train them and really get them to be effective day one. But now that you have your time back, you have to use it to fuel your marketing, which brings us to day 46 to 60, create content daily. What's kind of funny is I used to brag about how little time I put into my marketing content.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
I used to spend two days once a quarter to produce a weekly YouTube video. And I went and did this for eight years straight and I never missed a week, but I barely grew. And then last year, about 18 months ago, I decided to go pro. and I went to daily content creation, and I grew to three million subscribers across platforms in 18 months.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The truth is, in today's world, it's not who you know, it's who knows you, and you have opportunity to get access to the same people I do for the same piece of content. Here's how to create content. It's really simple. Ask yourself, what do you want to be known for? Every piece of content you put out there should reinforce the thing you want to be known for.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Then what I do is I write a line down on the right side of this list and it creates two columns. On the left column is energy. For each one of those items, I ask myself, did this give me energy or did this drain my energy? Or was it neutral? And I highlight it with either green, red, if it sucks my energy, or yellow, if it's neutral. The right side, that is value.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If you want to be an expert and people to pay you for why, let them know that you know about that. If you want to sell a certain product, tell people how the product works. Too often people create social media content that's just information their family would want to know, but it actually doesn't drive revenue for your business.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
What's also new and only true over the last few years is that you have the same opportunity as I do, regardless of the amount of followers you have to go viral and get in front of millions of people with your content. The algorithm cares more about the quality of the content than the number of followers you have.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
So the key is, is to post a reel every day, a reel on your page, showcasing what you wanna be known for and actually looking at other people that are creating similar content that has virality, that have a lot of views disproportionate to their other videos and ask yourself, do you have a unique perspective that's similar to that created creator that you could create on your page.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
This small lift, this small daily process can add hundreds of thousands of new followers every year, which are leads for your business. The more followers you get, the more chats you have, the more opportunities you have to get customers, the more your business will grow and you can turn around your business very fast. But random content won't transform your business.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
You need to follow what works. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work. go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
Have an amazing day. Which brings us to your focus for day 61 to 75, model then modify. When I was 28, I decided to uplift my whole life and move from the east coast of Canada down to San Francisco to learn what the best of the best in the world of technology knew about building billion-dollar companies.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And that's where I discovered these 20-some-year-olds raising hundreds of millions of dollars building these billion-dollar businesses. And what I discovered is there was a blueprint, a process. There's a reason why they raise so much money, how they build their companies, how they build the product, the technology.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And that's when I realized to be successful, the fastest way is to model other people. You know, Tony Robbins says this all the time, but success leaves clues. Your job is to follow them. Now, this applies to content, but it also applies to product, what you're selling, sales, how you sell, and to people, what sequence you should hire people.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The best way to figure this out is to do a thing called funnel hacking. What I encourage you to do is actually sign up or reach out to your competitors to understand how are they currently selling, especially if they're much bigger than you.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
If there's $100 million business in your category, you should know everything about their business, how they run their ads, how they sell, the offer they make people, the pricing structure. Go be a secret shopper to go figure out the whole thing. Now, I'm not saying copy word for word what they do,
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
but be inspired by it, tweak it, make it your own so that you can take what they're doing that works and copy it for yourself. The other way is to hire a coach and use their blueprint. Anybody that's had success that is a coach is showing you a blueprint that's going to compress decades into days so that you can move incredibly fast.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
And I use a simple one out of $4 sign rating to understand where I'm spending the valuable time. So if it's a $1 sign, it's not very valuable. That's an administrative task. If it's leading my team in creating a strategy document, that's a $4 sign. A high value and everything in between doing the work might be three to $2 signs.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The biggest mistake most people do is they modify what they're taught. And that's why I say model a hundred percent, copy, pace with your coach gives you to get the results they got only once you've gotten their similar results should you even consider doing something different from what they taught you.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
But you'll never transform your business unless you make all these new steps simple and repeatable. Which brings us to your last days, 76 to 90, build your systems. My $100 million business runs on systems I built when I was small, so you have to start now. So systems is actually an acronym, which stands for save yourself time, energy, and money.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
The reason they save you time, energy, and money is because somebody else can follow a process to get the result for you without you having to be involved. So if you need to scale something up to get some time back, writing a checklist, a system, for somebody else to follow so that they always deliver the thing you sold the way you expected them to is high leverage.
The Martell Method w/ Dan Martell
You Can Transform Your Business in 90 Days, Here's How
So there's four key areas I think about when I'm talking about systems. The first one is playbook. The playbook is all the steps, all the processes brought together for doing something within your business. You might have a playbook for marketing and in there you've documented your philosophy, Beyond marketing, you talked about your ideal customer profile.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
These are the 13 books that helped me transform my life and build a $100 million business empire. And I'm going to share with you why you should read them and at what stage of life you should implement them. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
Which brings us to Rich Dad, Poor Dad by Robert Kiyosaki. Again, 20 to 25, you got to read this. It'll help you think like an Owner, not just an entrepreneur and avoid dumb financial risk when you're young. What I loved about this is it taught me how to think about the difference between an asset and a liability, massive, build multiple types of income.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
And the best part in the quadrant is how to think like an investor rather than an employee. If you don't learn to think like an investor, then you'll always be just a high paid employee. Understanding how to become a business owner and more importantly, an investor so that your money works for you. That's how you become rich.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
Those four books will change your money mindset, but these next four books will make you insanely productive. Which brings us to Atomic Habits by James Clear. You want to read this between 20 and 25 or later. It'll help you build your habit foundation. The most important stuff I've learned from this is the tiny habits that will lead to massive wins. That 1% better every day compounds. You'll
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
also learn how standards can make your success inevitable. That's why I created these five daily non-negotiables in my coaching program, because I want people to win by default, not by hard work. You'll also learn how to make habits stick by connecting them to other things. The quote you hear all the time from James is you don't rise to the level of your goals.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. starting with Think and Grow Rich by Napoleon Hill. When should you read this? ASAP. Literally, I give away this book to every teenager in my life. Why?
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
You fall to the level of your systems. Get this book to level up. Which brings us to buy back your time by you know who. No, I'm joking. This is a bonus one, but I wanted to throw it in because these lessons changed my life. It's everything. I mean, the big idea is you don't hire people to grow your business. You hire people to buy back your time.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
You do the first, you get a prison to do the second, you get freedom. You should read this between 20 and 30, or as soon as you have a growing business, you'll learn the value of your time and how to measure it. You'll master the art of delegation. And most importantly, you'll build a business you don't grow to hate. Which brings us to Getting Things Done by David Allen. GTD, baby.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
See, your mind is for having ideas, not holding them. You gotta read this between ages of 20 or 25 because this is my go-to recommendation to help my teams not feel overwhelmed. It's gonna clear the mental clutter. You probably have too many things going on and you don't know how to process them. You don't know how to organize it. You've probably never had to deal with so much overload.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
It'll help you understand that, get it out of your brain, dump it, then schedule your time to process. This methodology has been used by all the top CEOs in the world to be more productive. Which brings us to the one thing by Gary Keller and Jay Papasan. You wanna read this between 20 and 30 or when you have multiple opportunities presenting themselves to you.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
You wanna read this to really build the muscle of focusing on one thing. Focus stands for follow one course until successful. Most people can't do it. It's why big businesses are literally just that person deciding to prioritize ruthlessly, start small to build that muscle and grow from there. One of the big takeaways for me was using the focusing question.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
It states this, what's one thing I can do such by doing it that everything else becomes easier or unnecessary? Understanding that question and using it quite a bit will help you prioritize. Simple scales, complex fails, you want to focus. So these books will help you get done. But the philosophies in these next four books will put you in the top 1% of entrepreneurs.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
Which brings us to the E-Myth Revisited by Michael Gerber. This is the OG book teaching you how to work on the business, not in the business. You wanna read this between the ages of 25 to 30 or when you have a growing business. It'll teach you how to build a business that works for you that you don't work for.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
It'll teach you the concept of a franchise prototype so that you use documentation to build systems so you can scale the business. And most importantly, go from self-employed to actually a business owner. Which brings us to Zero to One by Peter Thiel. This book is what I use to build the foundation of Martell Ventures, which is my AI-first venture studio.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
You need to read this between the ages of 30 to 35 when you wanna scale to a larger business. If you're trying to build a massive empire, that's the book. It'll teach you how to create a new market, what's called a blue ocean, instead of competing in one, a red ocean. It'll help you find your competitive advantage to create a moat around your business.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
teach you how to focus on product, not sales, because if your product requires advertising or salespeople to sell it, guess what? It's just not good enough. This book is considered the Bible in Silicon Valley and is the innovation book for you. Which brings us to Traction by Gina Wickman. Every business that's properly run has executed the EOS system.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
One of my favorite quotes in this book is that people need to hear the vision seven times before they really hear it for the first time. You want to read this between the ages of 30 and 35 or when you want to scale larger businesses. The EOS system is the most approachable business operating system ever created. It's used by most big companies.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
It is so important. It creates the foundation or how to think, the blueprint for achieving anything, starting with your desire, how to dream big, believe you can do it and program your subconscious or what he calls your auto suggestions to be able to achieve anything you want. The second book is The Psychology of Money by Morgan Housel. This one, you gotta read pretty much between 20 and 25.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
What it does is it helps you create a clear vision that gets everybody pulling on the rope in the same direction. It'll teach you how to create a simple system for accountability and honestly get all projects in your business you can be successful. The reason why that book works is that it's simple. All the fat out of any other management system is cut away.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
And all you're left with is the few rhythms, the meetings, the structure that you need to actually scale a business. This one will get you going and not overcomplicate your life. Which brings us to Good to Great by Jim Collins. Good is the enemy of great. You wanna read this between the ages of 30 and 35 or when you wanna scale a larger business.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
There's a difference between bad leaders and great leaders. Jim calls them level five leaders and they have the determination and humility to go after something massive and know they probably don't know how to do it. And the way they win, Great leaders is they get the right people on the bus.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
They become obsessed over culture because culture is what people do when no one's watching, not what you say it is. Culture is not ping pong tables, free dry cleaning, or snacks at the office. It's what people do when nobody is watching. That book will give you the framework for building a world-class culture.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
These books will help you become a top 1% entrepreneur, but this book will help you protect your wealth once you get it. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
It'll tell YouTube to tell you we've got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to the final book, Entrusted by Andrew Howell and David York. One thing you'll hear me say often is if you have nice things and you don't share them with other people, what's the point? You're kind of a ding dong.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
You wanna read this between the ages of 35 to 40 or once you've amassed at least a net worth over a million dollars. What I love about this book, it helps you understand how to deal with new wealth.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
These folks have 10,000 hours helping wealthy families not lose it, protect it, understand what it means to transfer it to your family, how to create a system for family legacy, and most importantly, how to build wealth for a greater purpose. What I've learned is wealthy people want to have impact. and it's gonna be through their team and through their family.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
And that book will help you make sure you don't lose it and how to properly give it to other people to support you and to create a legacy that's gonna last way past your time here on earth. These books are all incredible reads. They're entertaining. They're full of incredible insights and information, but don't just read them. Decide to study them. Decide to take action.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
Default to doing something because information without implementation is just wasting your time. Thanks for listening to Martel Method. If you like this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
It helps you build the foundation for money. Most of you have bad money scripts, money beliefs that's gonna hold you back and sabotage your success. So you build your self-awareness in the financial decisions you make. You build consistent smart choices over flashy risks. And most importantly, you build your money philosophy. Which brings us to The Secrets of the Millionaire Mind by T. Harv Eker.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
You should read it between 20 and 25 because your parents have probably a broken rule and philosophy around money that you'll have to reprogram. In the book, you'll learn how to identify your limiting beliefs around your money, build new wealth, attracting habits, and most importantly, rewrite your money stories.
The Martell Method w/ Dan Martell
I’ve read 2000 books - these 13 will make you RICH
What's crazy about that book is that when I bought the first copy, it came with two tickets to a wealth seminar, a weekend seminar on money that me and my brother went to. And not only did we go and learn and absorb, we ended up joining his program. And for the next three years, reprogrammed our mind as two brother duos traveling the world, learning all about business and mindset. It was awesome.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
at the time of this recording i'm a 45 year old multi-millionaire but if i had to go back and teach my 20 or 30 year old self how to get rich even faster these are the 45 things i would share number one winners lose more than losers ever will if you think about it to be masterful at something you actually have to fail way more than a beginner even tries
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
Number eight, hard work beats talent when talent doesn't work. I know so many people that are so fricking talented but they never apply themselves that I see other people that just show up repeatedly, almost incessantly. It's like the most magical thing to watch them be determined and disciplined and then win bigger than the talented people and they're left confused how that other person succeeded.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
Number nine, Your reality is a reflection of your most dominant thoughts, actions, and feelings. It's how the world is. It's how it's always been. Your life is a mirror of how you see it. So if you keep the possibility at the forefront and you execute from that thought, those actions, how that feels, your life will become what you see.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
Number 10, the pain of regret outweighs the pain of failure every time. When I'm taking my last breath and I'm sitting there and I'm looking back at my life,
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
I'm gonna have way more angst and frustration for the things I didn't even try versus the things that I did that didn't work out because the things that didn't work out just shaped me as a character, whereas the things I didn't even try, that's where the regret lies. Number 11, never fight down.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
If somebody talks crap about you, but they aren't where you want to be, you don't admire their situation in the world, you have to let it go. People don't realize that if you're wasting your energy with people that are below you or to the side that aren't on the path you're on, don't even bother. Always fight up, never fight down. Number 12, no one needs a change for you to win.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
number two broke people spend time to save money rich people spend money to save time you can't outwork the problem of your skills not being good enough to make more money so if you keep trying to trade your time for money you'll always be stuck as a prisoner number three say yes until you can afford to say no when you start you have to say yes to opportunities to figure out what's going to work and what's not going to work once you actually find a winning formula
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
You can go the rest of your life hoping that your girlfriend and your parents and your best friends all change to see things the way you see it. But I'm telling you, that's just feedback to you to realize where you're not free. I've gotten to the place where nobody has to change for me to win. I don't need anybody to say yes. I don't need anybody to see the future my way.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
The sooner you can get there, the faster you're going to move forward. Number 13, put your own mask on before trying to help others. When I got out of rehab at 17 years old, I was out there trying to help everybody else. And the truth was I was so early on my journey that it was dangerous for me to be doing that.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
I needed to gain the reps and the reputation of my own sobriety of keeping myself safe before I tried to help anybody else. And I noticed that in business and life all the time, people have a little win. They go to the gym once and they think everybody should go to the gym. Put your mask on, get a bicep vein, get healthy, get your vices taken care of before you start trying to help other people.
The Martell Method w/ Dan Martell
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Number 14, fear will always give bad advice. Whenever I've got a big decision that gives me anxiety, I always try to flip it to the possibility. So your parents will always give you advice based on fear. They don't want to see you hurt. People that have been there or people you admire are always going to tell you to go for it because they're focused on the possibility, not on the potential of loss.
The Martell Method w/ Dan Martell
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Number 15, always assume positive intent. I call this API, assume positive intent. So if somebody cuts me off in traffic, my default is somebody they love is in the hospital and there's an emergency going on. Not what most people do, which is screw that.
The Martell Method w/ Dan Martell
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person and why they cut me off and get all upset and ruin the rest of their day change your perspective as a default response and you'll change the rest of your life number 16 don't dim your light to make other people comfortable if you are different be different if you are extra be extra if you are bright be bright shine your light be that person if that's too much for them tell them to go find less
The Martell Method w/ Dan Martell
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Number 17, some people will never forgive you for what they did to you. You did nothing. Their interpretation of what happened is they're insulted, they're hurt, they're frustrated with you, and they will never forgive you for that. You have to be okay with that. Number 18, nobody pays you if nobody knows you.
The Martell Method w/ Dan Martell
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In today's world, your ability to be known for your skills, your character, your reputation, that's why you'll get paid. Many people say attention is the new oil. make the big money. Number 19, don't build bridges for people who only bring matches.
The Martell Method w/ Dan Martell
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I can't tell you the amount of people I've had to cut out of my life because every positive thing that I brought to their attention, they always found some way to cut it down. So if you have people in your life that are always pulling out the matches when you're trying to build a bridge in a relationship, just let them go burn that bridge and move on.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
Number 20, spend more time with people chasing a common future instead of people with a common past. Just because you sat next to somebody in math class does not mean that you have to be friends with them today. Your life gets a lot easier trying to build something you've never done before when you're around people that are on that common journey.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
Number 21, you don't create success, you attract success. Who do you think somebody wants to help? The person that's always talking about the news or complaining about people or the person that always sees options and possibilities and has an expansive mindset? See, most people think they got to do, do, do to create their future.
The Martell Method w/ Dan Martell
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And the truth is you have to become an attractive character to attract opportunities into your life because they're all around you every day. Number 22, the person who needs nothing can't be controlled. This is my problem with school. It teaches kids to be in a manufacturing system, a cog in a wheel.
The Martell Method w/ Dan Martell
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What you want to do is get to a place where you don't have to get anything from any person to feel good about yourself. That person can't be controlled by the system. Number 23, people who are doing shit are too busy to talk shit. If you're around people and their default is to talk shit, I need you to understand that person has nothing going on in their life.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
When you're heads down grinding and building and creating, you don't have time to even pay attention to the stuff. you gotta do, let alone talk crap about other people. Cut those folks out of your life. Number 24, whatever you aren't changing, you are choosing.
The Martell Method w/ Dan Martell
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If you have some issue in your life, a person, a circumstance, an unhad conversation, you are choosing that scenario because you haven't said anything. So if you wanna change it, say something and move forward. Number 25, 99% of your problems could be solved with discipline.
The Martell Method w/ Dan Martell
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When I look at all the times that I was not making the kind of progress that I wanted to make and I blame the economy and I blame my team, the truth was is I wasn't being disciplined in my life. I wasn't keeping the commitments that I made to myself. All your problems, most of them could be solved with just discipline. Number 26, create more, consume less.
The Martell Method w/ Dan Martell
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Learning to say no to create the space for you to execute is the killer strategy. Number four, you don't get rich until you feel rich. If you don't feel like a millionaire, if you don't walk around and act with that energy, then you'll never create the circumstance that pulls that into your life. You'll always push it away because you don't feel worthy. Number five, money doesn't change you.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
Instead of complaining about social media, stop consuming it so much. Why don't you go create some content? Social media could be used as the most powerful personal development tool if you choose by creating the content for other people to consume. Number 27, your work ethic is a reflection of your gratitude.
The Martell Method w/ Dan Martell
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If you have any success so far in life, there was a moment back in the day when you thought to yourself, if this could ever happen, I'd feel set. The goal that you set for yourself is literally your reality today Your work ethic about how you show up today to honor the fact that you've gotten to that place is the way you show gratitude for what you've got.
The Martell Method w/ Dan Martell
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Number 28, you receive what you desire for others. Think about it. Why are billionaires billionaires? Because they help more people than millionaires. The moment you stop making it about you and how much money you can make, and you start making about other people and how many people you can serve, your whole life will shift. Stop being so greedy and start being more selfless.
The Martell Method w/ Dan Martell
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Number 29, exhaust the body, tame the mind. I know a lot of people when they're young, they go to the gym to get the bicep veins and to look jacked. I get that. The reality is over time, working out works on your mind. Every day I go work out, yes, it's to make sure I have the energy and the health and the stamina to be able to push, but more importantly, it resets my mind.
The Martell Method w/ Dan Martell
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Number 30, no one is coming to save you. I wish that your parents could help you. I wish that I could help you. I wish your partner could help you. But the truth is nobody, including the government or the economy is gonna come fix your situation. The only person that can do that is the one you see in the mirror. Number 31, the energy you put into your work is felt by the receiver.
The Martell Method w/ Dan Martell
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I learned this when I published my book, Buy Back Your Time. The moment it got released, I thought it'd be wild if I could sell 4,000 copies in the first week. We ended up selling over 20,000 copies. Why? I poured my soul into every word in that book and people could feel it. They felt sea They felt the gratitude for the work.
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The energy you bring to creating anything in your life is felt by the person who receives it. Number 32, perfectionism is just procrastination in disguise. Everybody wants to wait for the thing to be great. The problem is, is that by the time you get it great, somebody else has already done it.
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The real entrepreneurs out there, the real builders out there, they don't wait till it's great, they default to done. And the people that hold back on that, they're lying to themselves by trying to say they gotta be perfect. If you're not embarrassed by the thing you put out into the world, you've waited way too long. Number 33, don't make the mistake of becoming good at something you hate.
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If you don't like to do something, Find ways to never do it for the rest of your life. Take all that time and energy and focus on what you can become great at. What you admire in other people in this world is their mastery, their focus. Just like Elon Musk is arguably the best entrepreneur ever created, he's not the guy you wanna take dating advice from. He's been married 1,700 times.
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So he's decided to become great at something he loves and ignore the other stuff he's not good at. Number 34, use a bedtime alarm, not a wake-up alarm. Most people, it's not what time they wake up in the morning that's the issue, it's what time they go to bed. If you're going to bed at 11 or 12 or one in the morning, of course you're probably sleeping in. Most people hear that I get up at 4 a.m.
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It just amplifies who you already are. If you're a ding dong, trust me, you'll be a rich ding dong. If you're a great person that does good for other people, more money will just make you even better for the world. Number six, you've never gotten better when things were easy.
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and they're impressed, but they don't realize that I went to bed at nine, I've been sleeping for seven hours. Number 35, stay close to people who want more for you, not more from you. As you grow and expand and have more resources, trust me, more people are going to chirp and ask you for things. Those people didn't even recognize or acknowledge you when you were just starting off.
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And all of a sudden, you've got something. They're going to ask you for more. You want to be around the people that are going to celebrate you to push for more, not ask you for more. Number 36, stop reading books and start studying them. Every morning when I'm reading, I'm looking for something to share with the world. It's like my gift to the universe.
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I'm trying to find some insight, some quote that I feel could support other people. That's me studying it. I'll incorporate that into training or coaching conversations. Instead of just reading to get something done, I'm reading to integrate it into my being. Number 37, your new life will cost you your old one.
The Martell Method w/ Dan Martell
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I would love to say that you're good enough today to achieve the thing you want, but the truth is that if you were, you'd already have it. So if you want that expansive new life, it's gonna cost you your old one. The bad habits, the neglect, the negative self-talk, all that has to go to create the space for you to become more.
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Number 38, if you keep running into bad people, you might be the problem. Did you ever notice that the people that are always running into weird situations, having these altercations, it's always the same people? I wonder if they realize that it's who they are that's causing those situations, not the people at the baseball game or after the club. They're always there.
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If that's happened to you, you might be the problem. Number 39, it's never too late to change your life. I don't care if you're 50, 75.
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If you have the desire to improve your situation, you can start today by a simple exercise of reflecting on the previous day and asking yourself, what's one decision you wish you would have made differently and then make a commitment to make that decision differently.
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If that's waking up earlier, eating better, going to the gym, you just start with one day because that's the beginning of an upward spiral. Number 40, if you're addicted to your phone, it just means your life isn't interesting enough.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
If you're always defaulting to seeing what everybody else is up to instead of checking in with the things you're working on, go work on things that are more exciting. Go give yourself a bigger mountain to climb and make it tough. It's on the back end of doing hard things that makes life exciting. Number 41, respect comes from admiration, not fear.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
If you look back at every point in your life where you've grown, where you've expanded yourself, it came on the back end of you having to do something hard. It's on the back end of a puzzle that you solve that gives you new skills and perspective to make your life better. Number seven, normalize leaving people in whatever reality they've chosen.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
I used to make the mistake that if I showed up and people were scared of what I was about to say, then they would respect me. How silly is that? I don't want people around me because they're scared of me. I want people around me because they admire me. A leader is only a leader if they have followers.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
It's people that have decided because of your character that they want to be around you that makes you somebody they admire. Number 42, if you want to be extraordinary, you need to be extra. If you're doing anything, and there's a of people around you while you're doing it, climbing that mountain, doing that race, then you're not really being extra.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
So by definition of that last mile being very not crowded, that is how you know you're being extraordinary to get a life that will be extra. Number 43, you can love somebody from a distance. I know that your family means a lot to you. I know that you have friends that you've had for 20 plus years. But the truth is, is sometimes you have to create some space. It doesn't mean you don't love them.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
It just means that for now, you need to go do your thing and not be distracted by their thing. So that's why we say you can love somebody from a distance. So focus on you for the next little bit. Number 44, the freest person in the room is the person with no secrets. See, everybody's walking around with mask on to try to protect themselves, their ego, their identity.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
It's the people that take off all of the mask and just show up authentically themselves. They say what they think, they show up with a big heart, they don't worry about being hurt. That person is the freest person in any room. Number 45, comparison is the thief of joy. Everybody's talking about this person and that person
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
And they essentially live their life through this filter of everybody else compared to them. I should be richer. I should be fitter. I should be smarter. Here's my philosophy. The only person I'm comparing myself to is the Dan of yesterday. The person I used to be. I can ask myself, am I better today than I was last week, last year? If the answer is yes, then I'm making progress.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
And that is the only thing that matters. Everybody else is on their own journey, their own timeline. They're not me. I didn't live their life. They didn't live mine. So the moment that you start comparing yourself to anybody else other than you is when you start taking the joy out of life.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
If you wanna learn how to build your dream life in 12 months, click the video and I'll see you on the other side.
The Martell Method w/ Dan Martell
I'm 45. If You're in your 20's or 30's Watch THIS
At the end of the day, you can only control how you respond to things. And guess what? That means everybody's responsible for how they respond to things. And if their reality is polluted and negative and not supportive of your dreams and goals, leave them there. Allow that to be the norm. You don't have to convince everybody to see things your way.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Your dream life is less than 12 months away, and it begins with principles of success. And it's these principles that help me go from a broke 24 year old to running my own business that generates over $100 million in revenue a year. They helped me find my dream wife, build amazing businesses, and love the work I do every day.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
They need to see you the way they see you because it allows them to tell themselves a story for themselves that makes you the villain and their opinion on you is not your business. Nobody needs a change for me to achieve my dreams. Nobody has to be different. Nobody has to give me approval. You need to have everybody in your life.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Understand every decision you make is what's going to slow you down. If you want to be extraordinary, you need to be extra. But you can't achieve your dream life without defining it. Which brings us to principle number two, visualize your dreams. Napoleon Hill, who wrote the book Think and Grow Rich, talks about this all the time. The concept is to have a primary aim.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
If you don't have a target, how are you supposed to hit it? Most people say, I just want to be richer. I want to be happier. I want to have more love. But when you say, what does that mean? They go, I don't know, just more. More is not a strategy. Everything you see around you was first imagined in someone's mind.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
They couldn't create this chair, this mic, the camera I'm using right now, if they didn't clearly see it in their mind. I call it the rule of 300%. You want to have 100% clarity towards your target. I'm talking specifics. I want you to tell me colors, tell me amounts, tell me where. Be 100%. clear. The second part is 100% belief. Can you have 100% belief that you can achieve it?
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And you can apply these today without having a rich family, getting lucky, or being early. So I've distilled all these into nine principles to build your dream life. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Because if you're thinking about something you want, but then immediately tell yourself you can't do it, that's not going to work. Then the last part of the 300% rule is 100% of the time. Can you have 100% clarity, 100% belief, 100% of the time? To your ability to have those three, you will attract into your life the thing you're after. Just having the rule of 300 isn't enough.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
You also have to trigger your goal. I do this by sitting down three times a day and looking at the things I want to achieve this year. I visualize them, I get in the energy of achieving them, and I ask myself, is my calendar reflecting the priority of getting these things done? If not, I make a change. To really have this concept settle in, I want you to think about this idea.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
If I put $10 million into your bank account, but you couldn't touch it for 10 business days, how would you feel tomorrow walking around the world knowing in 10 days you're going to receive $10 million tax-free? Would you walk around slowly or fast? Would you be upset or happy? Could other people make you upset or it would be impossible?
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Would you be excited about the future or pessimistic about it? My gut tells me you would have this energy of excitement and confidence and you'd be looking forward to the end of those 10 days. Now, here's the gotcha. You have to act like that without that $10 million there. If you act as if it's there, that energy will attract it into your life.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Having the belief and being in that energy will create the opportunities around you for you to plug in and get those results. But you can't get your dream life just thinking about it. Which brings us to principle number three, ask better questions. As a coach, I realized the way I program my clients' minds is through my questions. Asking better questions gets them to reflect.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Then they come up with the answers and they build the plan. See, if they build the plan, they won't fight the plan. If they tell me what they're going to do because I give them clarity through my questions, then they create the strategy they got to go execute. And it's not my fault if it doesn't work out. It's their inability to do the work.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
So one of my favorite questions, for example, is if somebody bought your business tomorrow, what's the first thing that would change? Why haven't you made that decision yet? What's coming up for you? Questions I truly believe are the programming language of the mind. Last year, I went to Date With Destiny, a Tony Robbins event with my wife, and there he teaches the idea of a primary question.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with principle number one, be willing to be misunderstood. Most people hold back because they're scared of being too much.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And for me, the one I came up with that I use three, four, five times a day is how can I appreciate even more God's grace and guidance in this moment? And when I ask myself that question, Everything gets better. There's just something really powerful a question delivers when you asked it properly that resets our focus on our existence to bring ourselves to the present.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
As Tony often says, ask a better question, live a better life. You're allowed to ask yourself a question like what would need to be true?
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
for this experience to be even better what would need to be true for me not to be fearful of making that decision what would need to be true for me to be excited to go out and meet new people the answer to those questions will give you the strategies that will get you those results but if you just sit back and hope that somebody else does it for you you will never move forward
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Albert Einstein said it best a long time ago, a problem well-defined is a problem half solved. If you don't learn how to define your situation so that you can get it to a question that's clear, then you can't solve the problem. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. But your dream life won't materialize without movement. Which brings us to principle number four, default to action. I get young men asking me every day on social media, how do I start a company? My answer is the same. Sell something to a stranger.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Well, what should I sell, Dan? It doesn't matter what you sell. It is doing something versus thinking about it. The wealthiest people default to action. They don't overthink things. They literally say, I'm going to make a decision, then make the decision right. I don't wait until I make the right decision. As Wayne Gretzky famously said, you miss 100% of the shots you don't take.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
If today you overthink your situation to do nothing versus actually take a shot on goal, then by definition, it's like you didn't even try to take a shot. What changed for me in my life is when I realized that the only thing I needed to learn is shorten the distance between knowing and doing. That's why I came up with this mantra, JFDI. It's a license plate on my cars. It's my life philosophy.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
The end of the day, if my soul says yes, then I have to take action. I was literally sitting on a book deal, a million dollar book deal that I almost didn't do, but I decided yes. Why? Because I already had all the information I need to make the decision. I just was putting it off. There's no need for that. Just say yes or it's a no. Whatever it is, don't sit on it.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Success is making decisions with imperfect data. That's what the best people do. So, JFDI, you've got to close the gap between knowing and doing. But action on its own won't create your dream life. Which brings us to principle number five, measure what matters. Most people struggle getting a result in their life Because they don't measure.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
I remember one time I was on a call with one of my friends and I could see in his face he had put on some weight. And I just asked him, when's the last time you got on a scale? Now I know that may not sound nice, but I loved him too much not to ask. And his response was, it's been a while. And that day he will tell you. that he went on a journey to transform his life. His name is Matt Verlack.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
He is one of my best buds and business partners. And if you saw the 60 pound heavier version of Matt on that zoom call to who he is today, running ultra marathons and triathlons and hitting the gym, he will tell you it was on the back end of that question and changing the fact that he measures not every week, but every day and not only his weight, but also his food and his workout routines.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
But the truth is if you want to be extra ordinary, you have to be okay with extra. It's in the word extra ordinary. The other day I was talking to one of my clients and he said to me, my wife doesn't support my growth. I feel like she's scared that our paths are going to divert and we'll be too far apart or we're going to be different.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And I just learned a long time ago, what you focus on expands. If you want to get rich, measure more. If you want to lose weight, measure more. Every day you have a chance to improve your situation. If you can't measure it, you can't improve it. Most people just hope. Hope is not a strategy. Without measuring, you're just guessing.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Increase the specificity and increase the frequency of what you measure and watch it grow, including your bank account. Measuring every day brings positive expectancy around the outcome that you want and that energy is what makes it happen. But you can't create your dream life without focusing on this. Which brings us to principle number six, focus. Follow one course until successful.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Every day I ask entrepreneurs, what do you do? And the ones that are small say, I do a few things. I have several businesses. What they really want to say is I have one business that makes profit and six others that suck that profit dry.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
The thing that you will notice between people that are successful and wealthy versus ones that are still struggling is the wealthy person did one thing really well. He pushed that boulder up the mountain. He put all of his resources behind that one arrow to hit the target. Once he had product market fit, once he had a repeatable, scalable model, then he diversified.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Too often people hear diversification is how you create wealth. No, wealth creation requires concentration and diversification is diversification. The truth is, when you're starting, multiple streams of income will not make you rich. You got to go all in on one opportunity.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Be obsessed with mastery, deciding that one thing to do the 10,000 hours, or better said, dedicate 10 years, dedicate a decade, or what I call a dedicate. If you show up every day to dedicate yourself to mastery around one business, it would be inevitable, impossible for you not to achieve your goal. And what you then learn is how to say no. And a no is a yes to your dream.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And a yes today without properly understanding what it is, is a no to your future. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
We've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to principle number seven, play to win. I have conversations with people every day that are talking about ways to save on taxes or things they can do to save their expenses or how they have this idea. They do this, this, and this, and they spend 10 hours to save $10.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And I'm like, what are you doing? I have friends that have moved countries to save taxes. To me, that is trying to play not to lose and not trying to play to win. The big issue with that is that they don't realize they're telling themselves that they can't create more. And instead, they're trying to save what they have.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Instead of trying to fear and minimize the downside, do enough to protect yourself, do enough to buy insurance. But any time spent above and beyond that versus going and creating more is actually negative energy. If you focus on trying not to lose, guess what? You will lose. Just learn from the mistake and move on. Learn how to create more value. Focus on abundance.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And what I said to him is you have to be willing to go support your wife, but also understand she may not understand what you're about to do. And that's okay. Oftentimes your family are just too close to you to see your greatness and be okay with that. Don't fight them for it. Just understand they've seen you grow up. They've seen you at your worst. I don't expect them to understand.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Be more valuable to other people and you will see more resource come into your life. Instead of moving to save taxes, ask yourself, how can I create more money to stay where I want to live? That's true freedom. But you'll never achieve your real dream without accepting this next thing. Which brings us to principle number eight, you're already enough. A while ago, I was coaching this woman.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And I asked her what her five-year goals were. And she told me to make a hundred million dollars. And I said, cool, easy, but why? And she goes, so then I could tell everybody F you. I was like, to who? She's like to every person that didn't believe in me. I said, interesting. What's your revenue at now? She's like 7 million.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
I said, okay, you should Google what percent of women founded companies get to 7 million in revenue. She's like, well, I don't know. It's like probably five, 6%. I'm like, nope, it's way less. It's like 0.01%. So in many ways you have already been able to tell them F you. Why do you need a hundred million dollars to feel the way you want to feel at that level? And she got silent.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And she started to cry because what she realized in that moment was all of the goals that you set for yourself are just a criteria to give yourself permission to feel enough. And you actually have everything you need right now to feel that way. And I would argue being in that energy, truly believing that today would actually bring that future into your life even faster.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Your dream life doesn't need anyone's signature of approval. Just the fact that you're watching this tells me you're already enough, that you're here wanting to be better. And that's the process. My coach says it this way. He says, you have to be blissfully dissatisfied in this moment.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
You're allowed to be blissfully happy for everything you have and also realize that you have more to give the world. And that is why we're here. We're here to create. It's finding the happiness in the pursuit, not the pursuit of happiness. Now that you know the how, this last one will make sure you don't give up. Which brings us to principle number nine, define your why.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
The reason I love to do the work I do is because I love helping people find their why. The challenge is that most people don't wanna go look for it because I learned a long time ago that every person's purpose The reason for being alive, what they're meant to do, some people call it a divine assignment, sits right next to the worst thing that's ever happened to them.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
And it's because of that pain that they went through that actually shaped them uniquely to help another person overcome or avoid that in their life. And they might think, well, I'm here to do this art, or I'm here to create this, or I've got this business I'm building. And all those things can still be true.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
But until you understand your big Y, capital Y, all caps, bolded, highlighted Y, and use that to be your North Star as you build, you'll always feel like you're not on the right journey. You'll always feel like you're missing something. You'll always see other people that are following that and be a little jealous or be frustrated. Why do they have that pep in their step?
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
Why do they show up that way? How do they have that level of excitement in their life? A why is like the fuel of your success. And for me, I have to reconnect the work I'm doing on a daily basis to a higher purpose. It's my why. Without that, the energy that I use to create won't be felt by my audience. If I'm just going through the motions, you're not going to listen to this and take action.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
I know that if I want to be the best at what I do and other people don't, that my weird dreams means a dream life. That for other people, they can't comprehend why anybody would want to get up and be that driven to create if they've never touched it. When you're living your truth, you're also showing them where they've been living a lie. And it's not their fault. Nobody's ever done that for them.
The Martell Method w/ Dan Martell
How to Achieve Your Dream Life (Step by Step)
You're going to be like, man, he's just reading from a script. There's no heart in that. It's because I understand my purpose. A strong why will overcome any how. And the truth is, is you don't have to save the world, but you can save your world. Thanks for listening to Martell Method. If you like this episode, could you do me a huge favor and go leave a review?
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
Stop wasting time. I'm gonna share with you the three time rules I followed to go from broke to multimillionaire. See, when kids come up to me and I'm driving one of my supercars, they always ask, what do you do? And I always say to them, it's not what I do, it's what I did. Welcome to the Martell Method.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
A no is a yes to your potential dreams. You have to learn to say no so you create the space so it's available to you when you have the opportunity to execute to make the thing happen. Here's what I like to tell people. If you don't have a framework for managing time, time will manage you.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
But time isn't the only thing you need to manage, which brings us to rule number two, you don't manage time, you manage energy. When I first started getting going, I was so worried of missing opportunities that I said yes to everything that my calendar was like a tapestry of meetings that made no sense. I mean, I used to say yes to meetings at 9 a.m.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
in the morning, breaking up my most creative time for some meeting that I could have done in the afternoon. Understanding how you naturally want to flow through your day so that you're available for the work that you need to get done is a game changer in business. Here's the mental model to consider. You can't do more if you don't have energy for more.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. starting with rule number one, the 4D framework.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
If you're loving this, these are my energy management principles. Number one is schedule for energy. When I look at my day and I think about the three blocks of morning, afternoon, and night, there are certain things that I want to do in the morning. That is completely different than my afternoons where I'm scheduling most of my calls because I like to collaborate in the afternoon.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
And at night I do things like research, review my calendar for the next day. It's a completely different energy. If I tried to do that in the morning and then the creative stuff at night when my brain is wasted, I would have lost my whole day of productivity. The second thing is batch work.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
And the whole idea is to ask yourself, what kind of flow do you need to be in to do certain types of work in batches? Put it together. If it's a lot of writing, you write. If it's a lot of meetings, you talk. And you put them together so that you don't have to pay the cost of context switching. I see people do this all the time. They go from finance meeting to a sales call.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
When I think of like doing media tours, for example, I'm gonna do all the podcast interviews first. Then I'm gonna do any speaking or book meetups. And only at the end of the day do I do like a founder's dinner because I wanna be in that energy of that work. The third is net time, which stands for no extra time.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
This is like when I'm flying down to Nashville on the jet, I'm doing a mastermind with other business people. When I'm doing my one-on-ones, I do them on scooters because I really enjoy being out on a scooter. It is a game changer to be more productive and also manage my energy.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. But you can't keep the same schedule every day and expect exponential results.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
Which brings us to rule number three, you're allowed to adjust. I remember the other day, one of my friends came to me and he was like overwhelmed and stressed out. And I was like, dude, Calm down. What's going on? And what happened was, is that he had said yes to a bunch of things months ago and his calendar was just slammed. He had all these commitments. He didn't know what to do.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
And what I suggested that he do that I want you to consider is to make a list of things that you wouldn't have said yes to if they were today and renegotiate those commitments. The truth is, is that you're allowed to adjust. You're allowed to renegotiate. You're allowed to sit down, reprioritize and say to somebody, I'm sorry, but I'm not gonna be able to do that.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
You're allowed to hold that truth. What I like to tell people is if you don't take your time seriously, nobody else will. So here are three strategies that I use to get the most out of my calendar. The first point is to review. I look through my calendar on Sunday for the week and I ask myself, Is this something I should still be doing?
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
I know maybe I said yes six months ago, but I'm allowed to review and decide, does this align with my goals? Things that used to give me energy, you know, might've turned into things that are mediocre or worse. They take my energy. You're allowed to change your mind. The second part is to adjust, actually renegotiate those commitments. Have those tough conversations.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
One quick strategy that changed the game for my wife and I is that if the thing somebody is asking me was tonight and I would say no, then it's a no even if it's three months into the future. So just say no today if you wouldn't go tonight. Number three is expand. Once you've got that new time,
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
Think about the goals you want, the relationships you want to build, the skills you got to acquire and add the new. And my favorite thing is to figure out what would make me the most uncomfortable starting or creating. Whatever gives me anxiety is usually the right path. Most people stay away from that. I use it as feedback to say, go forward.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
The question I ask myself is what will grow me even more? I choose goals to grow me, which is what I put in my calendar. When I think about people taking their time more seriously, I always go back to if you don't value your own time, nobody else will value yours.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
And most people don't realize decisions around partnerships that cause issues or even saying yes to commitments that you know really should be a no. The people you love the most are on the receiving end. So I always go back to reminding myself if I say yes to this, I'm saying no to time with my kids. I'm saying no to time with my wife. I'm saying no to calling my brother.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
Getting Things Done by David Allen is one of the best books ever written on doing more. I fell in love with it. I loved it so much that I actually went to one of his seminars. And because of that experience, he taught me a completely different way to work that I wanna share with you now. This is the 4D framework. The first D is do it. The rule is if it takes less than two minutes, you do it now.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
I'm saying no to hanging out with my dad. And when I put that into context, it allows me to feel okay in deciding to do something different. Thanks for listening to Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
You don't even write it down. It'll take you more time. to write it down, and to just get it done. So if that means sending a text message, calling someone, I literally was just talking to somebody and they were like, I wonder if we can make this work on YouTube. I said, one sec, I called the person, asked the question, we got it done right away. We don't even write it down.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
The second D is delegate it. If someone else can do it, let them. Stop working on stuff you don't need to do. The third D is defer it. This is really important for things that are not now. They need to get done. They're just not a this week, even this month.
The Martell Method w/ Dan Martell
How I Manage My Time as a $100M CEO
So I always try to put it in a place where I know I'm gonna review it so I don't get bogged down by the pressure of having all these open loops for things that don't need my attention today. The fourth D is delete it. If it doesn't serve your goals, even if you want to do it, you'd like to do it, you've got to learn to say no. Here's the deal. A yes is a no to your goals.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Everyone wants to know how to make 10K a month. The only issue is there's a lot of BS out there. And there's a lot of people that make it seem way easier than it actually is. So I'm gonna share with you the five main steps you need to take in order to get to your first 10K a month. Welcome to the Martell Method.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
And this is where you find problems that customers have, productize your service to them, and then do the thing you sold them. So this is copywriting agencies, marketing agencies, e-commerce agency, AI automation agencies, Agencies are powerful because they're the easiest business models to start.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Find the customer that needs leads and then sell them lead generation and go find somebody who can actually help you do the work on the backend. Number three is consulting. And this one is my favorite with 70 to 80% margins. And the reason why If you know what you're talking about, you can come in, analyze the data and give a report, give some direction to a business to solve their problem.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Now they can do it internally or they can hire somebody else to do it, but you don't have to actually do the work. It's a great business to be in, especially if you come from an industry and you have a lot of experience. Number four, SaaS. which stands for software as a service, which is my world and all I've pretty much done my whole life with 80 to 90% margins.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with picking the right business model.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
It's one of the most profitable business out there. And it's this model that I used to hit my first 10K back when I was 24 years old. What I love about software is that you build it once and you can sell it literally a million times for the same price and it costs you nothing more once you build it. But picking the right business model means nothing if you can't do the work.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
So the second step to your 10K a month journey is build a six-figure skill. My first six-figure skill was learning how to write computer code. And it's crazy because I learned it in rehab. As a 16, 17 year old, I got myself in trouble. I ended up with an addiction and I had to go to 11 months of working on myself to try to become not only sober, but honestly a better version of myself.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
It was at the end of that experience that I learned how to write code and I just fell in love. Some of you guys actually have passion around something and you're worried. It's like, I'm working too much. No, if you are into it, go all in because that's what I did and that's what made me great at what I do. So what are the most in-demand skills that you can build a six-figure income in 2025?
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
The first one is coding. I know it sounds difficult if you've never programmed before, but trust me, you go online and there's apps and tools that'll make it so frigging simple. It's one of the easiest things to learn today because it literally writes itself. The second is video editing. Why? Media and personal brands are exploding.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Every product company is becoming a media company and every media company is becoming a product company. You know what they all need? Video editors. My 12 year old is editing videos for his friends. He's getting paid and he has been for a couple of years to edit other people's videos on their YouTube channels or create clips. And it's something that anybody can learn.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
The tools are out there and it's not hard. Number three is copywriting. Words sell. Stories sell. The cool thing about copywriting and why I think it's one of the best skills to learn is that it's a meta skill. Understanding how to persuade, communicate, demonstrate value through the written word.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Even though AI can do a lot for you today, great copywriters are still some of the highest paid people in the world because they know how to generate revenue from their craft. Number four is sales or more specifically chat sales. I have dozens of friends today that make a million dollars a year in commission selling over chat. I'm talking no funnels, no webinars, no calls, just chat.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Understanding the psychology of a sales conversation over chat, getting people to purchase without ever talking to anybody. Sales is one of those meta skills that if you learn, you can make six figures, but you'll bring that with you for the rest of your life in every interaction you might have. And Number five is AI automation. It is the new hotness.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
I got to tell you, I just got added to a community that one of my friends leads 14,000 people standing by learning this skill. It is growing. And guess what? If you ask a hundred business owners, if they're doing AI right now, they'll say, I use chat GPT. That's not AI automation.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
If you want to learn a skill that's going to future-proof your career today into the future, that's the one you want to take. But if you really want to get to 10K a month, skill alone won't put money in your pocket. Which brings us to step three, sell before you build. I was such an idiot.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Every time I started a new business, I would go and build a bunch of stuff and then see if somebody wanted to buy it. And the problem with that is that people are nice to me and they say, oh yeah, if you go build it, I'll buy it. And then I would sit there and I'd code and I'd build these apps and I'd show it to them and they wouldn't buy. And I'm like, you said is a good idea. I should build it.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
And they're like, yeah, you should. I'm just busy. It's not something I want. Do you know how many people go buy hundreds of thousand dollars of inventory and then don't have customers sell before you build? It's the winning recipe. You won't get to 10K a month if you can't collect payment before you do the work.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
I struggled from 17 to 24, and it wasn't until then that I made my first 10K a month. Picking the right model can be the difference between a headwind pushing you backwards or a tailwind pushing you forward. So I analyze all the business models, all the industries for the past 12 months, and I put together the top four best business models in 2025.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
What's interesting is what I'm about to share with you is something you're going to have to learn to do whether you have a product or even before you build it. So you might as well do the hard thing first so that you don't find out nobody wants to buy it. So how do you pre-sell? Number one, find your customers. I always ask myself, who's got my list? Where are they hiding?
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Who's got the problem that I solve with my product or service and how do I get in front of them? That you want to start with. Number two is you got to sell the opportunity. Whatever you're selling, you got to understand how to communicate its value and demo it so that people go, wow, that's amazing. I think we need that. And third is learn to collect payment. Get comfortable asking for money.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
50% upfront as a deposit, a whole payment upfront for the year. But whatever you do, ask for the card. If you didn't sell something, you didn't become an entrepreneur. That's how you get to 10K a month is actually collecting payment. It always makes me think of this quote, a closed mouth will never get fed. If you're not asking, if you're not communicating, then you're never gonna get paid.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
But now that you got paid, you gotta deliver on your promise. Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to step four, automate your delivery.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
I have a client in my community and when he started with me, he was doing 11K a month. Last week alone, he collected $35,000. He's freaking out. Why? Because he's got to do all the work now.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
He got really good at marketing and selling and now he's freaking out because he's hiring his first employee and he's overwhelmed by all the work he's got to deliver because he didn't sit down and workflow the automation of actually delivering the product. And this is why you don't want to mess it up. Your reputation is based on the feeling and the promise you deliver to a customer.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
So here's how we automate our delivery in our business. Number one is we simplify our offer. Elon Musk got this great framework about engineering and creating stuff. And his first rule of his five is remove anything that's not needed. See, a lot of people sell whatever the customer asked for because they're just trying to get paid.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
What you want to do is figure out what's the simplest form of what your offer or product is and just keep it at that and don't add anything extra. Keep it simple. Number two is engineer success. Here's a great question my buddy Dean Jackson asks often. He says, how would you design your product or your service if you only got paid if the customer was successful with your thing?
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
See, then you're engineering success. You're starting with the end in mind. You're actually making sure that when the customer starts working with you, the result is almost guaranteed. You want to make those things non-negotiables on both parts, your customer side and you as a business so that everybody wins.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
For example, the clients in my fitness program, when they start, they have to do a 16 day cleanse. It's non-negotiable. Guess what? That sets them up to build momentum, which almost guarantees that they're going to lose weight. Number three is implement AI.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
The truth is, is any workflow from the first intake form, you ask the customers to fill out to any kind of support calls, any email, any payment systems, AI works. is picking up and taking care of automating the whole process. Now, those four steps, they'll help you get to that magical 10K a month, but this next one is what's gonna help you blow past it.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Number one is a product business with 50 to 60% gross margin, which means that if I buy something for a dollar and I sell it for five, $4 is my gross margin. You don't want to choose a business with a low gross margin. For example, restaurants, really low gross margin. Stay out of that.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now, let's get back to the episode.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Which brings us to step five, buy back your time. See, when I started my first successful business that made me that first 10K, I was working 100 hours a week. The reason why is I didn't know what process I should be following to be more productive. I just knew one thing, which is get things done.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
I was just all in work all the time because I was worried that if I stopped, the whole thing would fall down on itself. The truth is, is millionaires build systems. Billionaires build people. See, I thought that if I just keep saving all my money that someday I'll become a millionaire.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
I didn't realize that millionaires understood how to build systems, but billionaires built people to actually buy back their time. So that's why I created the buyback loop. It's the process I use three, four times a year to analyze my calendar, to figure out if my time's being efficient and then reinvest it to grow my business. So step one is to audit.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
Our calendar has everything we need to understand, is this high leverage? Can somebody else do it? Or does it take my energy versus give me energy? Things that would cost me very little in money to pay somebody else to do that suck my energy are things I shouldn't be doing. That's the bucket of activities that I hire a contractor or full-time employee to take off my plate. Number two is transfer.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
And this is all about taking those low leverage, time-sucking activities and giving it to somebody else. I use the camcorder method, which I detail in my book because I literally record myself doing the work
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
then i upload it to ai so that it creates the playbook and then when i hire the person they've got the recording plus the playbook that they can follow to do the work exactly the way i did it number three is phil and this is all about looking for things that give me energy and that make me money if i buy back my time for a little bit of money and then reinvest that in doing activities like marketing
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
in sales and hiring great people, then I'm going to make more money. And that's why that trade is incredibly efficient. Buying back your time to hang out on a beach and do nothing will not make you rich. So here's what I know. If you made it to the end, I have no doubt that you're going to make your first 10K a month.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
But the truth is, is that it's gonna require you to stay with your plan, not get deviated, not go do a bunch of things, not worry, am I doing the right thing? It's not about doing the right thing. It's about making a decision and making that decision right. You follow that process, focus, follow one course until successful, you will make 10K a month. Thanks for listening to the Martell Method.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
A product business is essentially finding some kind of product or widget that people are buying today, seeing if there's a unique twist that you can put on it and selling it online. This is all the drop shipping businesses, the e-commerce stuff, the micro brands.
The Martell Method w/ Dan Martell
How to Make $10,000/Month (even if you’re broke)
What makes the product business one of the best business models in the world is that you can actually sell it without ever building it, taking possession of it and fulfilling it to the customers. It's like the easiest set it and forget it business model out there. Number two is agency model. The agency model is usually between 60 and 70% margin.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
15 years ago, I came across an idea, an idea that could have saved me 15 years of business mistakes. And it's that a business will never grow past the growth of the CEO. And if you don't evolve and grow past these four levels of business, you will be the one holding it back. Level one is your first $100,000 is made from skills, getting crazy good at what you do.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
One of the biggest mistakes people make is thinking they have to be unique to win. Even today, at 100 million in revenue per year, I still call people to get advice on how to start something new because they've been there, they've done it, and I can usually get there three to five times faster copying somebody else's process than trying to make it up myself.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
But now that you're up and running, your attention will get sucked into new problems, which brings us to rule number two. Profit solves all problems. Oftentimes when I'm coaching new clients, I catch them working on things that are good for the business, but don't make them money. It's a lot of busy work, creating systems, creating content, fancy funnels.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
What they should be doing is whatever gets them to sell something. Anything other than generating revenue is just playing the game of business, but actually not being a great entrepreneur. Here's my philosophy. If the problem can be solved with money, then it's not a real problem. The other issue is that people confuse revenue with profit.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
That's why every one of the businesses I'm involved in, I focus on what's called gross margin. It's not what I sell it for, it's what it costs me to make. Things that have 80% or higher gross margin, like information or software, are the best businesses because what's left over after you pay people to operate the business is profit. So a lot of people focus on revenue, which is top line number,
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
But what they should do is focus on the profit, what's left over at the end of the day, because I can't pay bills with top line revenue and I can't pay it with invoices. But if you want to reach level two at a million dollars, you got to think way differently about hiring, which brings us to rule number three. Don't hire to grow the business, hire to buy back your time.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Level two, your first million dollars is made from hiring, building an awesome team around you. Level three, your first 10 million is from systems, refining your process and operations. Level four, your first hundred million is from building your people and coaching your leaders. And I made mistakes at every one of these levels.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
After struggling for years and finally making it work at my third company, Spheric Technologies, I thought I had to work 100 hour weeks. I thought that my job was to keep all the plates spinning. What I didn't realize then that almost killed me was the fact that I should have took some of that profit and reinvested it in hiring people to actually get me my time out of my calendar.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Instead, I just kept adding capacity to the business, which meant I had more people to manage and I didn't learn to let go. So here's a big idea. If you don't have an assistant, you are one and you're probably overpaid. And honestly, you suck at your job. Here's why I say that.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Everyone's first hire should be an executive assistant because it's the least amount of money you have to pay somebody to buy back the largest portion of your time. If you look at your calendar where you're doing things that don't actually make profit, it's things more like calendar and inbox. It's not stuff you need to do. What's cool is I actually wrote about this in my book, Buy Back Your Time.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
It's called the buyback loop. That's where we focus on three core areas. First, we have to audit our calendar for time and energy. Number two, we got to take the things that are taking our energy that we don't want to do, transfer it to somebody else. That's usually your executive assistant.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Then we want to fill our time up with things that make us more money that we can charge for right now or go learn new skills to up-level our abilities to grow the business.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
If you're struggling trying to figure out what you should give your assistant, then just find me on Instagram and message me the word YouTube EA and I will send you my internal executive assistant playbook that has the principles, the process, the agenda. It is the most complete system out there and it's my gift to you for free. But having the right people can make or break your business.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to rule number four, culture over cash.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
A long time ago, I was operating my business and everything was going great until I realized I had people I was working with that weren't aligned with my vision. It got me so upset that after weeks of feeling like I was starting to hate interacting with my team members, I decided to do something crazy. I went into Slack and wrote this post. This is the vision I'm after.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
These are the kind of people that are going to support that vision. If for whatever reason you don't feel aligned with that, feel free to resign and I will pay you $15,000 cash. No questions asked. Just resign as soon as possible. Now, the essence was there. The execution could have been done better.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
The unfortunate part is that people that I loved actually decided to take the money because they were concerned. Why would he say this? What I learned in that moment is that if you don't focus on creating the culture of your business, you may wake up one day and hate the company you've actually built. So my philosophy today is hire for the soul, train for the role.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
But today I'm going to share with you the eight simple business rules that got me to that hundred million dollar level without working a hundred hour weeks and hating my life. Welcome to the Martell Method. I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal best-selling author.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Most people will say to me, how do you find these great people? First off, you need to be the person that they would want to work for. You have to sell the dream. You have to have vision. Many entrepreneurs are just scared to state it because they don't want to scare their team or they don't want to be held accountable to having to build something big and massive.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
But the truth is, if your dreams aren't big enough for your team's goals and dreams to fit inside of, they'll find somebody else where that is true. So to do it right, we want to make sure that we hire people that have the skills. That's why I always do a test project. I call it the test first hiring method.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Essentially, it's a 10-hour project that they have to do that simulates the actual work they'll be doing on the team. And we pay them for that so it doesn't feel like paid consulting. But it is a lot cheaper to pay somebody for a test project than to make a bad hire. The other thing I like to do is to interview people in person.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Recently, I was hiring a revenue leader and he was like Mr. Chad, you know, Mr. Success, sales guy, led teams. And we went on a hike and within three minutes, he couldn't keep up. And I was curious to see if he would try to keep up. And unfortunately, a third of the way up, he started falling back. He fell back into the arms of my general manager who then dropped him again.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
So if you think that somebody is going to be the head of revenue, can't fight to keep up to the CEO of the company or to the general manager who's involved in Hiram, that person was never going to succeed in our culture. But this next one will save you years getting to the $10 million level. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to rule number five, DRY, which stands for don't repeat yourself.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
I first learned this concept in my teens as a software programmer, because anybody that's ever written code knows that the best code is DRY. I also take this philosophy and apply it to my life and my business, where if I make a decision, I want to make it once and never repeat myself. So one of the core principles for me is principles versus process.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
See, everybody knows what a system or a playbook, a checklist looks like. But what if you go one level above and think about what's the principle that drives that outcome? What's the philosophy around the work? Teaching people how to think in principles is more scalable because then they'll have a framework to look at their work that applies to multiple different areas.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
In this podcast I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book Buy Back Your Time is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting at the 100K level with rule number one, model, then modify. A lot of first-time entrepreneurs make this huge mistake.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
The other idea is I like to use budgets and allocate amount of money that I'm willing to spend per year, per month on different things. On a personal level, I might have a travel budget. On a business level, I might have a marketing budget. That way the team can operate within that and they never have to come to me asking for approvals for every little decision. They know what their budget is.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
They operate within it. And then that way I make the decision once at the beginning of the year or the quarter and never again. It saves me so much time. If you're the bottleneck because you haven't created the principles or the budget for people to operate within, you'll always hit the complexity ceiling in revenue and never get to 10 million.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
But without this next one, you won't actually know if your processes are getting results. Which brings us to rule number six, what you measure expands. So often I have people message me because we've added 3 million followers in the last year on our social media and they ask me how we did it. My only question to them is how many followers have you had in the last day?
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
What are your views in the last day? Most of them can't tell me. That answer shows me they're not measuring their revenue. They're not measuring your social media. They're probably not even measuring their profit. What I learned a long time ago is that a scorecard measured daily will get you results. Here's a big idea. If you don't measure something, you can't improve it.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Most entrepreneurs would rather live in this like fun land of creation and innovation. But the truth is, is for you to improve any aspect of the business from your revenue, your marketing or your sales, the precision of measurement and the frequency, if it goes up, the revenue goes up. That's why for me, it's all about being visible. I have it on dashboards all over the office.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
We have spreadsheets at full access. We even have these things called sensor. Think about like a water sensor in your basement of a house. If it goes off, it shuts off the water so you don't flood your whole basement.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
We do this for every department in our business so that if there's an issue with a customer or a funnel, it catches it early so that we can address it, fix it, and then turn back on the traffic. If you don't do this, the time between an issue happening and you finding out is so long that it costs you time and energy.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
What you want to do is figure out what are the five to seven metrics you need to monitor in your business and then put those up on a screen, put it where everybody can see it. Because what that does is it brings attention to it. Or I like to say sunlight. And what happens with sunlight, it sanitizes all problems. It fixes things before they ever become an issue.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
But the path to 100 million will only happen if you build leaders. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Which brings us to rule number seven, teach, don't tell. When I was in my 20s, I used to run around and tell people what to do. The problem is that created a bunch of people that sat back waiting to be told what to do.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
So if I didn't show up that day because I was busy with clients, nothing in the business moved forward. What I've learned since then is a completely different process. And the big idea behind this is your ability to scale depends on your ability to work through people. So the old way where I was the bottleneck is a thing called transactional leadership.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
What I used to do is I tell people what to do. I check that they got done and then I told them what to do next, which sounds logical. That's how my boss did it with me when I started off. But a better way is what's called transformational leadership and that transformed my whole business. I start with outcomes where I'm clear about the vision or how this thing gets done and it feels complete.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Then I talk about the measurement we're gonna use to let the person know, are you making progress? If people don't know how you're gonna measure success, then how can they make better decisions day to day to improve their activities?
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
They decide to get into business and create a product that's never existed before. And they try to make everything up as they go. They think, if I do it this way, it'll be innovative. The problem is, if you don't understand why certain things are done a certain way, then you're going to fail. It's like learning to play a guitar. You don't start by writing songs.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
The third part is if I see anybody off course, I write it down and I use our one-on-ones to coach them up so I could teach them how to think about overcoming that problem. That way, the more I coach them, the higher level individual I'm developing. The goal is to build the people and the people build the business.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
That's why for me, I do a weekly leadership training where I'm writing down things I see in the business that apply to the most people that if resolved would make me the most money. Then every Monday afternoon, I have a chance to upgrade and coach the team up so they can get better week over week.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
The reason why this works to get to 100 million is one, it removes the emotional shrapnel you might feel when you're frustrated with your team not performing. Two, it codifies your thinking and shares with your team what you've paid other people to coach you or you went to seminars to learn or you read in a book.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
It allows you to take that and transfer it to them so they can feel like they're learning. And third, when your team feels like you're investing in them, they will show up excited, growing, learning how to use these new skills you've taught them. But you don't even get close to 100 million if your team isn't motivated. Which brings us to rule number eight, dream for your team.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
Recently, I was on a call with one of my private coaching clients and I asked them, tell me specifically what your executive leaders want to achieve in their life over the next five years. And they said, well, they want to make more money. I said, that's not what they want. I said, what are their personal goals? What are their personal dreams? What do they want to achieve in their life?
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
What kind of impact do they want to make outside of the business? See, if you can't tell me those direct reports, dreams and goals, then you can't lead them. Your goal is to figure out where they want to go and map where you're going in your business to making those things a reality. So I just wanna share some things. These are non-negotiables. Number one is you have to know your team's goals.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
You need to know their personal and professional goals. I always ask this question on first interview. It doesn't matter who I'm interviewing for whatever role, even if they never report to me. See, financial goals are simple. What I'm more interested is the personal ones. I wanna know what is the title you wanna have in five years? Where do you want to live?
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
What kind of work do you want to create? If I can get you clear on that and connected emotionally, then everything else gets so much easier because you'll be intrinsically motivated to push yourself forward. Then you have to map their goals to the work they're going to do in your company.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
That way they'll be motivated to do the work, to expand, to grow so that they can get ready to maybe do their own thing someday or get in a position where they can grow. And I also believe how you lead is how you will teach your leaders to lead. And the best thing you can do is not only do this for your leaders, but encourage them, invite them to ask their team.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
If everybody on the teams know what everybody else wanna do, personal and professional, where they wanna end up, they will just feel like a cohesive unit building and creating their future together. And it just makes it so much easier. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
You start by playing other people's music to understand how the notes work with each other. If you don't find a blueprint that's worked before to give you that foundation, then adding innovation on a sloppy foundation will only fail. So here's what you gotta do. Find the people who have what you want and do what they did.
The Martell Method w/ Dan Martell
8 Simple Rules of Business I wish I knew in my 20s and 30s
This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Ever wonder how these 20-year-old tech CEOs can build billion-dollar companies? After selling my first company for millions in 2008, I moved to San Francisco to find out. And I met a guy named Naval Ravikant, who introduced me to the four Cs of leverage. And since then, I've added a fifth C. See, time multiplied by leverage equals output.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
But the truth is, at the end of the day, when you win and you will win, you'll be the only one that's guaranteed to be there. And if you change your culture for other people that aren't even top performers, then you're going to wake up and come to work someday and not enjoy the place you see. I heard this from Peter Drucker a long time ago. Culture eats strategy for breakfast.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
A lot of people think they have the right sequencing, the right strategy. The execution of a team is everything. And your standards for how the team acts and the culture you want to create isn't what you say it is. It's what you accept. It's what you reward. It's what you fight against.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
If somebody doesn't step up and you don't remove them from your team, then you've communicated silently your actual standard, not what you say it is. The only way to do great work is to love the people you do it with. Work is a creative process. It's an energetic process to build these billion dollar companies.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
It requires a level of admiration of the people you work with to push back, to have that trust, to build something that's never been built before. Right now in the market, there are a lot of managers that have been managing these software companies and they lost their soul. And the founders like Airbnb have to step back in
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
to rebuild the culture because it's not about a checklist it's not about the code it's not about the content it's not about the collaboration it's not about the other four C's it's the soul of the business and that's what builds billion dollar companies that's why Mark Zuckerberg is still the CEO of Facebook and they continue to compete in one of the most aggressive competitive markets out there social marketing social media platforms they are being attacked from all sides and the founder
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
has designed a culture of people that want to win because he's leading the front. Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
You can literally just use your iPhone camera and record yourself. But the idea is to record yourself following the outline and talk out loud what you're doing. You have to say to the camera, to the person that might be watching the recording, why you're doing what you're doing and why you do it in that order. so that they can learn from your example. Number three is you got to create it.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Now you take the training, the recording, the outline, and you can sit down and you can write out the playbook. You can transcribe it and actually take the transcription, give it to AI and AI will write it for you step by step. It is beautiful and it creates a piece of content that is now repeatable that you can get massive leverage from. Number four is testing.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
This is where you give your playbook to somebody else to follow to see if it makes sense, if they get tripped up, if they actually complete all the tasks. If you don't test it first and you give it out to the wild, then you will have inconsistent outcomes from that playbook. Number five is feedback.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
And this is one of my favorite things to incorporate into your playbook is once people have been using it, You can do some Q&A and answer questions for them. And those questions become feedback for you to change the document and or add an FAQ, frequently asked questions section in the document that makes the whole thing just really land for new people.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
So without more explanation, these are the five Cs to get more leverage. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
So a playbook is a complete process for how you teach, train somebody how to get something done. But the difference between a playbook and a checklist is actually quite dramatic. Playbooks are for training people. Checklists are for doing things. Think about it. There's a checklist when you're about to take off as a pilot that you follow.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
That is not making up for the fact that you have to go learn how to be a pilot. There's this great book called The Checklist Manifesto, and the author does an incredible job breaking in these four specific parts. For example, I was visiting my friend's restaurant the other day and they have this red light that goes off every hour.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
And when that light goes off, somebody has to go check all the different product in the station. So make sure it's clean. It's been turned over and there's no issues. He uses a checklist manifesto in that. So step one is a pause point. Where in the process do you need to insert a checklist to make sure that it removes any defects?
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
So he was finding issues with the food not being properly heated, so he added this pause point every 60 minutes, that red light goes off, tells the whole staff, somebody go check it, and they actually manually turn the light off to signal to everybody it's been done.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Two is it needs to be speedy, meaning that checklist has to be less than 60 seconds to execute, so it can't have more than five to nine items on it that they go through. Three is it has to be supplemental knowledge, not a complete playbook. When the pilot's checking the air pressure in the tires before he takes off, that's a quick glance and it's a checklist.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
It's not teaching them how to check the air pressure. Number four is you have to test and update it. You have to put it into practice, see if it works, does it resolve the issue, and update it or add stuff to the checklist to make sure that people are properly following the process.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Most people have a hard time delegating and let it go because they're worried that somebody's going to make a mistake that's going to cost them a lot of money or embarrass them. But the way I overcome that is in a department, I implement sensors. Sensors is the idea of measuring the outcome from that process so that if there's a defect, I get notified.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
So for example, in my basement, in my home, there's a water sensor. If for whatever reason, while I'm traveling, something happens and water leaks in my basement, it turns off all the water in the house.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Same thing if I have a sensor in my marketing funnel, or in my sales process, or even amongst my employees, where I might send a survey every 90 days, asking them a question that gives me a feedback loop, letting me know if the culture's still good. Those sensors have to be in place.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Billion dollar companies have sensors in place to allow the CEO to pull themselves out of being involved in every department, but still feel confident that it's running right. So here's the thing, now that you understand content, this next seat could transform your business.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Before we get back to the episode, if you actually wanna know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with the first C, content. Content is systems. Content is process. It's checklist. And systems in a business stand for save yourself time, energy, and money. Think about it. I can spend 20 minutes creating a training video that could be seen by millions of people that I've trained up.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Which brings us to the second C, code. Code is software. Code is AI. Code is automation. So yeah, Martell Media, we believe that having tooling to help our different departments is the only way to scale. I don't wanna have hundreds of people that do the work that 12 could do with the right software.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
So we leverage software and AI custom built for our different departments to allow them to be more productive. And if you're scared of AI, just understand this, AI won't replace you, but someone using it will. So at all billion dollar companies, they've built on the backend of automation. They've built on the processes of workflow. They've looked at opportunities to increase their throughput
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
by using technology or code if you don't it's impossible for you to be able to scale with today's information systems and best practice software you can hit the ground running and build a massive business naval used to say this back in the day he sees a hundred person company generating a billion dollars in profit the only way to do that is have massive amounts of leverage using software
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
The most powerful software that you could adopt is AI. And that's why I created this thing called the AI amplifier for you to understand how to integrate it into your life. Number one is you got to connect to a trigger. See, most people know that there's AI out there, but they don't use it. So how do we connect that to a trigger of something you already do right now?
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
I would encourage you to replace your default browser to open up to an AI app, not to Google or whatever you use for search. The other thing you can do is connect your morning routine to a trigger to force yourself to use the AI app. So for me, every time I sit in my chair, I open it up and I try to do three prompts. That way it gets built into my muscle memory of using it on a daily basis.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Number two is you wanna integrate it to workflow. Think about the things you're currently doing. You can automate that, integrate it to your email, integrate it to your marketing system, integrate it to your billing system. With Zapier and other automation tools and the AI APIs, the way they're connected, you can automate those workflows. So it's just happening behind the scenes all the time.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Number three is you want to make it your own. You want to understand the language that AI talks. So it talks in prompts, it talks in libraries, it talks in projects, but you got to make it your own. You got to integrate it into your life and be able to use it in a way that nobody else even understands.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
The reason why companies that generate billions of revenues use code is because every department has a best practice. And when you buy software to run that department, it doesn't matter if it's marketing or sales, you get those best practices with you. You get the language, the terminology, the workflows.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
But coding content alone won't get you to a billion without this next C. Which brings us to the third C, capital. When I started my second company after moving to San Francisco, we needed capital to scale. We got to Ramen Profitable, but we were going after a massive market.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
We wanted to build a $100 million company in seven years, and that was going to require deploying capital at a pace that neither my co-founder or I had ever done before. Now, I don't believe that it takes money to make money. I think it takes resourcefulness. I think it takes creativity.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
I think it takes you trying to figure out who's got your money and how do you create an offer that they want to then participate in. So I've broken it down to four ways to get capital so that you don't have to be at mercy of not having the money to actually scale. Number one is borrowing. And borrowing may sound simple and kind of basic, but it kind of is.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
You have banks, you have revenue-based financing. You can borrow money from other people. If you have a business model that's scaling and you need to borrow money, borrowing is a real option. Number two is funding. And funding is where people give you money to buy equity in the business. Usually that's angel investors, venture capitalists, private equity firms.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
They're giving you capital to get a piece of the business. That's what equity means. Number three is partners. This to me is like the sweat equity side of it, where you have co-founders, you have people that are the opposite skills, and they're coming into your business and their capital is time and sweat capital. This is them putting their own time and energy that normally you'd have to pay for.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Even my best-selling book, Buy Back Your Time, took me two years to write. Now it gets read by thousands of people and it takes me no extra time. Every billion dollar company has the way document. They have a way of operating their business that they've written down, they've documented, they create content around it. And that is how they're able to grow and scale.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Because you have partners, they're giving you either access to distribution or specialized knowledge, advice, and that advice, instead of paying for it, you get it for free through those partnerships. And number four is customer financing. easily my favorite way to finance a business by pre-selling what you're about to build to customers to build the business off their capital.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
The coolest part about this is you don't have to give up any piece of your business to grow and if you do it right the more customers you get the more cash flow you'll have to be able to invest in growth.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
But all of these frameworks don't mean anything without the next C. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Let's get back to the episode. Which brings us to the fourth C, collaboration. Business would be easy if it wasn't for people. And I love saying that because it reminds me that the better I get at the fourth C, collaboration, collaborating with other people, the more the opportunities come to me.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
If I want to build a billion dollar business, I need to learn how to attract, develop, retain top talent. Every specialist out there, doctors, lawyers, social media experts, real estate agents, if they don't learn to play nice with other people, they usually get stuck at about 300,000 per year because they don't learn to delegate.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
And if I've learned anything, your company will only scale to the level of your ability to work through people. Billion dollar companies were not built off $10 tasks. They weren't even built off $100 tasks and honestly, not even $1,000 tasks. When you scale, you have to be willing to trade money or capital to hire talent. You need to be able to pay to have people find that talent.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Your job is to get on a phone call with somebody that's capable, that's already working somewhere else and convince them to give that up
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
to come join you the thing about these 20 year old tech CEOs in Silicon Valley what they understand that most people don't is they understand how to buy back their time how to get leverage with the money they've raised to be able to do more they know that anything that isn't talking to customers getting them to buy Innovation working with the product team all the other stuff is just distractions as keeping them from doing the thing that only they can do learning to work with people
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
The way I think about it is we build the people and the people build the business. The CEO needs to be focused on doing that.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
If you want to be a billionaire or build a billion dollar company, then you got to learn to let go and give up things that you actually might enjoy to create the space to go learn to solve the bigger problem that needs to be solved for the business and for you to get to that next level. That's why I created the replacement ladder.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
It's a undisputable sequencing of hiring in the right order that gets you the most amount of time bought for the least amount of money spent. So level one is an administrative assistant because if you don't have this, you're probably feeling stuck. Now the key though is to have them manage 100% of your inbox and calendar. If you do that right, then your inbox is actually there to do
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
That's how they create massive amounts of leverage. So to build a billion dollar business, you need playbooks. So this breaks down my camcorder method for you to create playbooks very easily. Step one is create an outline. Ask yourself, what would a 10 out of 10 outcome be for this piece of work I want somebody else to follow? What's the criteria? Collect all the information you have.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
And then managing your calendar keeps your mind free for solving big problems. If you want my complete playbook for managing my executive assistant, just find me on Instagram, Dan Martell. I'm verified, that's me. And message me the word YouTube EA and I'll send you the direct link to my complete playbook for free. Level two is delivery. And this is where you might be feeling stalled right now.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
But if you sell something to somebody, you need somebody else to support you to onboard them and to support them. You might still be doing the work, but having somebody else manage the account and the conversation is the second level that will unlock a lot of leverage for you.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Level three is marketing and you might be feeling friction in your growth because every time you grow, you do a little marketing, then you stop and the business slows down. What you want is somebody wakes up every day, focus on two things. One is campaigns. Are people monitoring the timing, the product, what needs to be sold? What's the creative angles?
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Those are the campaigns and then also traffic. Are you getting eyeballs on your website, on your ads? If somebody wakes up every day to be creative about the marketing campaigns and also drive traffic to your website, that's how you build a great marketing system. Level four is sales.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
And I call this the freedom level because at this level, you can actually go on vacation and come back and make more money because somebody else created the awareness you existed. Somebody else had the conversation with that buyer and sold them. And then somebody else brought them into your world, took payment and onboarded them waiting for you to get back.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
The key for sales is somebody to own the calls and the follow up. If you're still involved in the calls or doing follow up, it's not a good scenario. Give it to somebody else so you can create some freedom in your business and grow. Level five is leadership, and this is where you start to feel flow. The key, though, is hire leaders that can do these two things.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
One, design the strategy to win and to own the outcomes. If you're showing up to fix problems because they're not accountable, or you're telling them what to do because they don't have the strategy, then the whole thing falls apart and you don't truly have leadership and flow.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
That replacement ladder and that sequence is how billionaires go from zero to hero as fast as frigging possible building their businesses and then teach it for their team members below them so they also get leverage because that can multiply. Those are the four C's that Naval taught me, but the next C is the most important thing that people overlook when building a billion dollar company.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
which brings us to the fifth c culture recently i visited first form hq a guy named andy for sale as the ceo and founder and first form sells nutritional products but what they actually have created is a culture of winners a culture of warriors a culture of people that have standards not that they're asked to follow standards that it's ingrained in who they are they celebrate those kind of people and what i've just
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Decide what would be good and bad examples of that work being done. Write down the five principles that you believe you've adopted to create this work. Put that in one outline to help you navigate yourself to creating the playbook. Number two is record. And I use everything to record. I record on my iPad using the screen record. I use Zoom all the time by myself on a call.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
discovered, having built several businesses, being involved in developing teams, is that the environment is more important than the rest of it. If you don't create an environment that attracts top talent, retains top talent, develops top talent, makes your life fun to go to work. If you don't have that place without culture, you don't have leverage. See, culture isn't what you tell people it is.
The Martell Method w/ Dan Martell
The only 5 skills you need to build a $1B company
Culture is what people do when no one's looking. And this is a hard one, especially if you're a first time CEO, because you're going to want to involve everybody else in the decisions and try to co-create with them and create this inclusive business where everybody's welcome.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
10 years ago, I get an email. I'm doing this event with Richard Branson at his home in Verbier, Switzerland. Would you like to come? Impostor syndrome through the roof. And I'm trying to study Richard because obviously he lives a quality of life that I just can dream up.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Once you do that, then you go through and you highlight all the stuff you have on there. Highlight it in red if it sucks your energy. Highlight it in yellow if it's like whatever, and highlight it in green if it gives you energy. What color, scream it out, do you think I get from being on this stage? What color? Green. Perfect. You guys get the drill? Pretty simple.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
High energy, you like to do it, green. Stuff you don't like to do, like for me, financial, planning, anybody else? Am I the only ones? So red, and guess what? Some stuff will start off green and they'll eventually go yellow and that's okay. That's actually something you gotta learn to do.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Then what you do next to each one of those tasks is write down the dollar amount it would pay somebody else to do it for you. And I just use a one to four dollar sign strategy. It's not complicated. Four dollar signs if I had to pay somebody to do my job, CEO or whatever. One dollar is admin. It's kinda like a restaurant. You know how they say how expensive the meal is?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
It's like one to four dollars. Just write it down. Just, what is it, one dollar, two dollar signs, three dollar signs, one dollar sign, just go through the whole thing. Here's the fun part. When you're done this process, you grab all the red stuff with one or two dollar signs, you put it in a bucket. And that is the only person you hold yourself accountable to hire next. Think about that.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
One to two dollar signing costs, red or yellow, in a bucket, you create the job spec, you hire that person. That will change your life. That will stop you. I mean, I see it all the time. People scale. They're like, I'm a logo designer. I need another logo designer. I'm a financial planner. I need another financial planner.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
No, you need somebody to take everything off your plate for you to do that 38 hours a week or 45 hours a week or even 20. I don't care how much hours a week. But you want to do the thing that lights you up, that makes you the most money. Now, I tell you, this sounds like fun. Say yes. Yes. You're lying, but I get it. The next part is the transfer. Oh, I'm going to go back. The transfer.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And that caused me to make a lot of bad decisions. I'm just curious. Anybody else in this room get arrested for getting a high-speed chase from the cops? Anybody? Show of hands. Oh, OK. I guess I'm the only one. But essentially what happened after ending up in juvenile detention twice and getting into trouble, I got released. They allowed me to go get some therapy.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So once you've got all this stuff, now you've got to give it to somebody else. Now, I know I'm not the only person that's ever sat down and thought, I read a book, and I've got to create an SOP, and I'm going to write all the steps and processes. I do a whole off-site weekend, and da, da, da, da, da, and I transfer it over. And then I hire somebody, and I tell them where the document is.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I expect them to read it. They don't read it. They do work. It's not done right. Anybody else experience that? OK, that's not what I do. What I do is I call it the camcorder method. Once I know who I need to hire next, while I'm doing the work, I record myself. In today's beautiful world, I do Zoom calls by myself, screen shared, recorded to the cloud.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And while I'm doing the work, I'm talking out loud about what I do. If I can get three of those recordings, I put those in a Google document. When I hire the person, guess what their first project is? to build the standard operating procedure. Why? Because then I know they watch the videos. Once you do this, you'll laugh how hard you made it for yourself before.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I remember my buddy Mark, he's a professional speaker, and he's stressed out, man. He's like, I love doing it, but I hate all the extra work, the travel, the admin, I can't deal with it. And I was like, Dan, just follow the process. He's like, oh, Dan, I don't think you understand how your brain is different than mine. I'm a creative, you're a systems thinker, and you're different.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I was like, Mark, give me something you hate doing. Surprise, surprise, he goes, accounting. So I walk him through the camcorder method. He literally follows the process. Five videos, recording invoices, receivables, reconciliation, all the stuff he hates doing. Finds a bookkeeper part-time, gives them the video. They create the SOP. Three months later, he calls me up. I can't even believe it.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And this is the funny part. I didn't even tell him the bonus. He experienced it. He goes, my bookkeeper just told me she's got to take some time off. She's pregnant. What do I do? I said, you already got it, bro. You got the SOP. You got the training videos. The next person's so much easier. I call it zero to hero.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
How fast can I take somebody that's new to my team to being incredibly productive on my team? If you have this process in place, you'll never feel a prisoner to your team because you'll be able to hire and train people without taking your time.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
See, most of you will accept an underperformer on your team because it takes less to deal with it than to have a gap and have to go find somebody to then train them. Does that make sense? Say yes. You guys get it? Now, this is a philosophy that can't be disputed. If you want to build a million-dollar company, you can't do it off $10 tasks.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And if you want to build a $10 million business, it's $100 tasks. It gets to a point where there's not enough hours in the week. You can't work your way out of this problem. You have to learn how to let go. And your inability to learn to let go has created the prison that you live in. So far so good? Say yes. Yes. All right. Next up. One of the most powerful frameworks I teach
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Simple, and it will change your frame on your team if you understand this, okay? I had the privilege of spending time with a guy named Richard Branson. Now, you've got to understand, I grew up in the east coast of Canada, small town, 150,000 people, and growing up as an entrepreneur, I'm 45, 17, 28, I don't even know how many, my math is off. Is that 28 years ago? Am I that old?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
28 years ago, I get into entrepreneurship, and I discover, obviously, Virgin. And I'm reading the biography. So this is a decade ago. About 10 years ago, I get an email. I'm sitting in my office. And my buddy, his name is Dan. He has this company called Zozy. And he emails me. He goes, hey, Dan, I'm doing this event with Richard Branson at his home in Verbier, Switzerland in April.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Would you like to come? I was like, oh, what? Let me check my calendar. Clear! And then I'm like so dorky. I reply and I'm like, yeah, no, that should work. Yeah, let me know. I don't want to be like, when and where, how much do you need? Like it was crazy because it would even cost me. He's like, just meet us there. He's an investor. He's going to his home.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
What he taught me was this philosophy of essentially replacing yourself out of the doing and really learning to work through other people. And that's when I designed this thing called the replacement ladder. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He wants to hang out with some entrepreneurs that are doing cool things. I thought of you. Wow. I honestly thought this can't be real. I want you to understand. Imposter syndrome through the roof. Like, he's not going to show up. Dan's lying to me. I don't know. I was just like, it wasn't until I was sitting literally on that couch. That's the inside of his place.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I ended up in this place called Portage. And Portage was a therapeutic community for adolescents with a drug addiction. And that was me. Most people do five months of therapy. I did 11. I had some real stuff to work on. You see that? Now, this place saved my life. It taught me my personal worth. It helped me rebuild the relationship with my brothers and my family.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I'm sitting on that couch and Richard comes out the back corner there. And I was like, this is real. So this is what I think to myself. I can only mess it up from here. You've all thought the same thing. Ejection is my only, so okay, shut your mouth, Dan. Ask lots of questions, that way they don't ask you stories, you don't make you embarrass yourself. Okay, cool, cool, cool.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
All right, so I'm there for a week, hanging out with the billionaire that every other billionaire wants to be like. And I'm trying to study Richard, because obviously he lives a quality of life that I just can dream of. And I wanted to understand, what does he do that's different than other people? That was my mission. And I'd just watch him, and I'd watch him.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Obviously, I'm not a weirdo, and I'd ask him questions from time to time. You know, just sitting there in the corner. Man, he got me. I'll tell you a quick story. I was having dinner with him one night. And he sat next to me. And while we're talking, if you ever talk with Richard, he's kind of a slow, he's high energy, just very kind. And he goes, so Dan, what do you do?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I just shared a few things that I've done. And he says, wow, your dad must be really proud of you. And I just broke down. I didn't know if my dad was proud of me. But for him to say that? He didn't see me get teary. I kind of pretended like I had to talk to the person on my right, but it was wild.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Here's the guy that literally could have been talking to anybody, and I'm some nobody Canadian entrepreneur. Somehow I found my way in this room. And what I saw that changed my life that I want to make sure that you guys understand is that what's different about Richard is he chose every day to protect his energy and to protect his time. And how does he do that?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He has a beautiful person named Helen. that literally acts as his defense mechanism. When you hear he doesn't do email, it's because Helen does the email. When you hear that he builds businesses on legal notepads, it's because as soon as he draws something, hands it over to Helen, she makes sure she makes it happen.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And every morning, this is the kicker, every morning I watched him have breakfast with her, and this is the way he lives his life. All requests, all demand. Think about this for you. Some of you guys have executive assistants, but you're not really doing it this way. All the things come into his life. They go through Helen. They have breakfast every morning.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
She only brings to his attention the things that she doesn't know how to deal with. They discuss some options, preferences. She locks and loads that. And then for the rest of the day, he comes and skis with us. or works out or goes and talks at a charity thing or does a PR stunt. But that's how he lives his life. I asked him once, I said, Richard, why don't you sit on any boards?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
His response, they're boring. I've sat on boards, he's not wrong. He's not wrong. I was like, oh man, he's got a different way of living. So what he taught me was this philosophy of essentially replacing yourself out of the doing in the world and really learning to work through other people. And that's when I designed this thing called the replacement ladder.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And the way it works, and I think about it for all businesses, and you might feel like you're doing really well, but you might have missed some steps. So I really want to ask you to do an audit at each level to go, are you at a 10 out of 10? Because if you're at a level four, but you're not doing level one right, it's going to fall down. It's like a house of cards.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So level one is you need to hire an admin because you're probably feeling stuck. You might be feeling that pain line. The key is you've got to give 100% of your inbox and your calendar to that person. When I say 100%, you know everybody brags about inbox zero? You guys have heard that? Say yes. How about zero inbox? I know. I don't do email. Refuse to do it. Richard doesn't do email.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Some of you guys, well, I could never do that. My clients expect that. Yeah, you taught them how to treat you. You taught them what to expect. Now, Again, this is a 10 out of 10. There's levels to this. I remember my brother calls me up one time and he's like, Dan, and my brother is a high-performing real estate guy. He had built a multiple eight-figure business, no assistant. He's my brother.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
It helped me understand basic values. And through that process of rebuilding, honestly, my identity, I started to... have a vision for the future. And that's what I'm so excited about the theme of this event. is getting ready for the future. And here's what happened.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I've been talking about this stuff for 15 years. Finally calls me up and he goes, Dan, I think I need to get an assistant. I was like, yes, brother. We celebrated. Yeah. Yeah.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
pain enough pain he's like yeah enough pain cool give him my playbooks give him my process whatever he needs it's yours hires an assistant off to the races four months later i'm at his house for barbecue and i'm excited i go bro how is this new person like tell me about it tell me about your life and he goes you know he's flipping his bird it's okay oh oh i know he goes what i don't know let me
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Pierre, did you hire somebody and then when you choose, once the email comes in, you loop them in to do something when you need something done? Yeah, why? All right, reread, review. Like, dude, you have to list. I said your inbox is their to-do list. You're trying to figure out what you should give them. Let them figure that out. Here's what most people don't realize about their email.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
It's a public to-do list of strangers' requests on your time. Think about that. If you had an office on Main Street, USA, would you allow a rando stranger to not only walk in the office, but sit down and get comfortable in your office? Would you allow that? Yes or no? No. But yet you've accepted that with your inbox.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
You need somebody else being first line of defense so that they deal with all of it so that you can be here. While I'm on this stage, and having the privilege to share some ideas with you. My life is doing this.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
While I'm on this stage, people are being hired, business is getting done, wire details are being sent, things are getting paid, while I'm here, because I'm not first light in the defense. And it is a game changer. That's level one. Level two is delivery. Services, doing the work. Essentially, you can still be the person doing the core, but you need help with delivery.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I always think if you're feeling stalled, that's what you're missing, onboarding and support. I want you to get to a place, if you're not there, where you bring on a new client, after that sale call is made, boom, you're not involved. You want to get involved when there's a strategic conversation about what you're seeing. You don't want to be involved in anything else.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
At first, that person can be your assistant. But if your assistant gets busy, and they should, I mean, it's fine. Guess what? My assistant has an assistant. Yes. You want to build the people so the people build the business. right or downer. You might want to take that one down.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And delivery is the second level, because I'll tell you, if you go from a conversation, let's say somebody introduces you to a lead, and you'd take that call real quick, and they say, yeah, I want to do this. And then you hang up and say, well, you're going to hear from Lisa, and da, da, da, da. And that person can take the onboarding and the support. Beautiful place to get to. That's level two.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
The reason I've stacked these in this way, the replacement ladder, because it's the least amount of investment for the talent for the highest volume of time back. That's the math. That's why it's a first principles approach. You can't defend it. You can't argue that an admin is a lot less expensive than somebody who's a specialist to onboard and manage support. Does that make sense? Say yes. OK.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Level three, marketing. This is one of my favorites. I had a friend, Rachel. She had an agency. Here's Rachel's revenue. Does marketing, makes money. Gets busy, stops marketing, doesn't make money. Doesn't have any money, starts marketing, makes money. Does anybody see the problem with the revenue curve? Okay, so she calls me up. Dan, how do I grow my business? I said, show me your numbers.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
At the end of this 11-month period, I decided to stay for the summer before going back out into my normal world, because I wasn't ready yet. I didn't feel comfortable. And I was helping Rick, the maintenance guy. He'd been there for 20-some years. And he was kind of like a big brother to me. I was helping him clean out the property.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
She shows me her report, the last five years. Rachel, you need to start doing marketing. I do marketing? OK, sorry, Rachel. You need to start being consistent with your marketing. What do you mean by consistent? I said you need a system for marketing. What does that mean? It means every day there's something happening to create awareness to your business, whether you're there or not, a system.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
She goes, oh, see, and it could be part-time, but the moment you have somebody else that wakes up every day to make sure that you have traffic to your pages that capture contact or some mechanism for creating awareness that captures a contact that introduces to a sales conversation.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If you have somebody accountable, responsible that wakes up every day, focuses on campaigns, focuses on traffic, then you will win. Anybody in this room ever experienced this?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
All of a sudden, your leads go down, and you're trying to figure out what happened, and some person updated your website, changed the style sheets, and all of a sudden, the checkout button or the submission button is the same color as the background, and the people on the page can't figure out how to submit the page. Am I the only person that's ever had, yeah, exactly, I see the hands.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Like, you need somebody that just focuses on lead generation. Again, we're talking levels. The moment you put this in place, even a part-time agency, You're starting to build momentum. You're buying back your time. You're creating the space for you to do the thing only you can do. And you're starting to love your life again. Awesome. Level four, one of my favorite. I call it the freedom level.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Why is it freedom? Because at sales, having somebody else take the phone call to enroll the person, at the sales level, it will change everything. Let me tell you a story. So I started coaching as a professional. I've been an entrepreneur my whole life, built and exited companies, but I felt compelled to want to work with people a little bit more one on one. So I start taking calls.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
This place was built in an old church camp, so there was buildings we never used and I'd never been into. So I'm helping Rick clean out one of the camps. And I open up a door, and sitting in the corner on the table, there's this old 486 computer and a book sitting right next to it, this yellow book on Java programming. Now, I'd never touched a computer in my life.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I didn't realize how much pent up demand from my social media. We have now one of the fastest growing social media channels. You can check it out online. But back seven years ago, I didn't know that people wanted to learn from me. And my calendar got slammed. I was taking all the calls with my new clients. Why? Because I thought I hired coaches in the past. I talked to the coach.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
The coach needs to talk. Like, I want to talk to the coach. I'm going to hire the coach. I need to talk to the coach. And my wife sat me down. This is literally my beautiful wife, Renee. She sat me down and I was like doing phone calls after I put the kids to bed because I was on the East Coast and the clients were on the West Coast. And she just looks at me, she goes, what are you doing?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
You know better. And I go, but Renee, they need to talk to me. She goes, no, you teach this, you got to do it. And she wasn't wrong. So I hired this guy, Michael. And Michael didn't even have a background in selling coaching. I think his previous business was selling samurai swords on the internet. That translates for sure. Anyways. Can't make it up.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
The thing I loved about him is he ran his own Facebook ads. I was like, dude, if you want to run the ads, I'll pay for them, but then you generate your own demand, and then you take the calls. Let's see what happens. I hire Michael the first day, I'm not even joking, credit card on-call full pay. So think about your most expensive thing. Imagine you hire a salesperson.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
First day, they get somebody to buy. I call them up right away. Once I see that transaction go through, I call them, Michael, what did you promise? Do I have somebody coming to my house for dinner tomorrow? Like, what did you sell? What did you agree to? How the frick did you get somebody that doesn't even talk to me to buy me through you? And he goes to me.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He goes, actually, Dan, I think it's better because it makes you look like you do what you teach. Oh. Huh. All right. And from that moment on, my business went... because I learned to let go. See, this level is why it's freedom. Four hires, count them up. One, two, three, four.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If you implement this, you'll be able to go on vacation, and while you're away disconnected, you will come back to your business to have grown. Now, you still might need to be involved for the thing that you do that you love to do. But those people will have, that person would have created an opportunity or awareness to people that you exist.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Somebody would have talked to them like a Michael about what you do and get them to buy and roll in your thing. And then somebody else would have took that purchase and brought them up to a place and collected all the information and got them ready for you to sit down with your file to do your magic. And that is freedom. And that's what I want for every entrepreneur in the world. Now,
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
The next level is flow. That's where I live my life, and I want it for every one of you. Flow is this beautiful place where you have somebody where you can partner with, where they own. This is the key. If you're going in and you say you have a leader in place, you have a director, you have whatever you have, and you're the one telling them what to do, you're doing it wrong.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I don't tell anybody on my team what to do. They tell me what to do and we edit. It's called editing, not authoring. I'm going to write that down. You want to be an editor, not an author. So that leader has to own strategy and outcomes. When I say own, I mean if they're head of revenue, they've got to own revenue. If they're head of marketing, they've got to own marketing.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I walk over, I see the computer, I see the book, I open up the book, and I think it's going to read like hieroglyphics and ones and zeros, like you can't read, it's computer programming. And it actually reads like English. If this, then that, use case, like I'm reading it. I'm like, oh.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
You've got to literally say, you come to me with the strategy to grow the business. We're going to negotiate, and then you're going to go execute, buddy. You've got to own it. Why? Because if people help build the plan, they won't fight the plan. Some of you guys are telling them what the plan is. Guess what? When it doesn't work, they blame you.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I want them to tell me what the plan is so that if it doesn't work for them, it's their fault, not my fault. Those five levels will change your life. Does that make sense? Say yes. This is the one that's gonna hurt, okay? Brace yourself. If you don't have an assistant, you are one. And you're overpaid and you suck at your job. Just saying. There's levels to this.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I'm hopefully shaking the brain a little bit for what's possible and inspiring you to get to a place where you can truly live in your flow and have people support you. If you're still struggling on what you could give your executive assistant, I want to give you my internal SOP, my standard operating procedure for my executive assistant. So just
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Find me on Instagram and send me the message YouTube EA and I will send you a direct link to my Google Doc. It's got my North Star principles. It's got my whole meeting agenda. It's got canned templates. It's got preference files. It is the master document to have an EA come in, use my standard processes to train them and really get them to be effective day one.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
That's number one, big idea replacement ladder. Number one. Number two, it's called transformational leadership. This is a completely different way to lead people. And I learned it when I moved to Silicon Valley, San Francisco, the mothership of tech nerds. Okay, the Disneyland of geeks.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I remember as a Canadian, I sold my first tech company living in Canada, and then I got on a plane, I moved to San Francisco, because I want to learn. I'm like, I'm 28, I want to see what are all these young bucks, what do they know about the internet? And I want, the big question I ask myself is how? You guys have probably asked yourself the same question.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
How does a 25-year-old kid raise $100 million and build and scale a company? Have you guys ever thought that? You guys see these Mark Zuckerberg type? They're all over. I cannot. If you haven't been, you got to go because it is fascinating to watch. You go to a coffee shop and all it is is pitch decks and code. Mac laptops pitch decks in code.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
It's like, and if you talk to somebody and they're like, what do you do? And you don't tell them you got a billion dollar game changing, world changing idea, they will stop talking to you and turn around. I almost came home after three weeks. I'm like, I'm way too nice for this city. I cannot deal. They're hurting my feelings every day when I go out to talk to them.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Luckily, you know, and I went through challenges at this point, I'm 28, the first successful company, I tried, so 17 I started, failed, did another company at 19, failed, didn't start for another five or some years, at 24, hired a business coach, this guy named Bob, changed my life. First year, I went from two failed companies, didn't know how to build the business, first year revenue, $980,000.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
24 years old. What? How? And I just kept going. I only knew one gear and it's worked my butt off and I was scared I was going to lose everything if I didn't keep doing it. And it took a lot from me. So I had a bit of PTSD after I sold that business because I was scared to do another one because I didn't want that same thing to happen again.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So when I was in San Francisco, I was trying to study, how do these people scale? How do they grow? And I met this incredible man named Naval. Today, he's famous. How many of you guys know who Naval Ravikant is? Show of hands. Yeah. And it just tells me the level of nerdy. If you know who Naval is, you saw him on Joe Rogan. But he's like our guru in Silicon Valley.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I just ran into him one time at this party, and I would reach out to him for advice. He taught me this beautiful framework, okay? I'm not gonna put it up on, I just wanna say it to you and then we're gonna move on to transformational leadership. He shared with me that anything you wanna achieve in life, you just need to have leverage.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So if you have leverage, a little bit of effort, massive results. There's only four ways to get leverage. They're called the four Cs. Write them down. First one is code, software. If you know how to use code, a little bit of effort creates automation, process, things you never have to do again. I fell in love with code. It's my love language, you could say.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
AI is an incredible example of code, right? Massive leverage. You guys should be using ChatGPT or similar every day, hundreds of times a day. It is like having 10 more people on your team. Second one is content. Second form of leverage is content. Think about it. Camcorder method, creating a video. It takes me 30 minutes to create a video.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
A million people could see that video, and it takes nothing from me. I create an SOP, content. I give it to a team. I can train 10,000 people with the same process, leverage, content. Third is capital. As you guys know, money creates leverage. If you have money, just so you know, a lot of people don't realize this, if you have a problem that can be solved with money, you don't have a problem.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Say it again. If you have a problem that can be solved with money, you don't have a problem. Capital is a massive form of leverage. And that's why you see these 25 year olds raise $100 million. The fourth and the one I fell in love with that I had to study that I really didn't understand was collaboration.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Collaboration, people, leadership, communication, the economy of words, what I call polling vocabulary, being able to persuade, tell stories, get people on board, indoctrinate, origin stories. Collaboration is essentially your ability to bring people along for the journey. to support them, to communicate clearly. I sucked at it. I used to wake up every day and hit the plate spinning.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I didn't know. Somebody asked me when I built my first company and sold it, how did you do it? I couldn't tell them. I don't know. I just know I worked my butt off. I worked 100 hours a week. It wasn't healthy for my physical health, my relationships. My family's a little pissed off at me. I don't know.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And when I learned the four C's of leverage from Naval, code, content, capital, and collaboration, Then it gave me a framework to go be better. Because if I could master these four master skills, I could accomplish anything. Think about that. If you understand those four and study them and indoctrinate yourself in them and become obsessed with them, anything is possible.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Your creativity is your limiter. So I want to teach you about transformational leadership. Transformational leadership is fascinating. This is Dan Martell at 24 years old. This is how I led. I didn't know any better. I didn't know there was another way to do it. I'd hire somebody. I'd tell them what to do. Billy Bob, do this. Billy Bob did that. Then I'd check. Billy Bob, did you do it?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Yep, did it. Cool. Do this next. All right, we'll do it next. And I did that. I call it the tell, check, next doom loop. Some of you guys are like, what's wrong with this? I do this every day. Here's why. At about 12, 13, 14 employees, this is what your life looks like. You wake up in the morning with a whole bunch of projects you want to get done. You open up your inbox.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
You know you shouldn't, but you do. You start processing your email. Fire. Uh-oh. You start making phone calls. One phone call leads to another phone call. Then you realize you've got to get the team going and da-da-da-da-da. You start doing tell check next, tell check next, tell check next, da-da-da-da-da. All day long. Then you finally at 6 o'clock come home. You do dinner with the family.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Now, I know it wasn't an iPhone app. And today, it's not impressive, but it didn't matter. At that moment, at 17 years old, I thought to myself, This is how delusional I was. Maybe I'm the Doogie Howser of programming. If you're laughing, it tells me how old you are. Just so you know. And what that did is it put me on a journey. I became obsessed.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And then it's 8 o'clock and you should be hanging out with your spouse. But instead you get back to work because you didn't do any of the projects you started with. Does that sound familiar? Say yes. Yes. All right. You guys get it. There's a different way of doing it. A better way to do it. How? How? young cats in the valley figured out to scale these companies.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
One of my early, I mean, my early mentors were the founders of Uber and Dropbox and Airbnb, like watching them scale. Level one is you do an outcome. Instead of telling people what to do, you tell them where we're going. And there's a nuance, and that's a skill. And I would encourage you guys to learn how to do that.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If I want somebody to take the mountain, I don't tell them, hey, go to this GPS coordinate, and da, da, da, and step here. I say, that's the mountain we're taking. This is what we're doing. When you get at the top, it's going to feel like this. And I paint them the picture of the outcome. Sometimes I call it the success criteria.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
What is the success criteria of us updating our website, migrating our website, changing our financial system? Whatever it is, that's the outcome. You and I are going to talk about the outcome. Then what I do is I talk about measure. I want to measure or give them a feedback loop on how they can measure their progress.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So imagine I don't tell them how they play the game and they just start playing the game. If somebody asked me to play cricket and didn't give me the rules of the game, do you think I could play cricket well or bad? Good or bad? Bad. You imagine? I'd probably get fired off the team as soon as I stepped on the plate. I wouldn't even know where the plate is. Maybe there isn't a plate. I don't know.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I know I got a bat and somebody's going to throw a ball somewhere. I'm supposed to hit it and I think I run back and forth until somebody tags me or something. I really don't know. You're doing it to your teams. You are playing a game with your team and you forgot to tell them the rules. You do not give them a metric.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Every person, everybody in my company has a number that they can use in North Star to let them know if they're doing better. That's measure. And that's what you find in Silicon Valley. The third is coach. If somebody is off, then you coach them. So if I tell a team member, that is the mountain we're going to take. This is how it's going to feel when we get to the top.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Oh, 26 feet, not good. We got to dig in. I coach. See, that's the difference. Most people tell their team what to do. I train my team what to do. I call it train, don't tell. So coaching is different. Coaching is sitting down with the person that didn't make any progress and saying to them, All right, what went off? He's like, I got lost. OK, why did you get lost? I don't know.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If you had to guess. Well, I didn't know which way was up. Why didn't you know which way was up? The trails were all over the place. OK, if you had to fix the problem, what could you do to fix the problem? Well, I could probably ask people next time when I'm hiking. Because you ran on some people? Yeah, I ran on some people. Did you ask them which way the way to go?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
No, I didn't ask them which way to go. OK, so that's one option. What else you do? Well, I could probably get a map. You don't have a map? Nope, don't have a map. Buy a map. Okay, what do you want to do? And then they tell you. And then you coach them on getting better. Why? Because if you coach them, you invest in them and they get better.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And what happens when you hire a lot of people really quick, at first there's an investment in them, and then eventually they invest back into the business. Check that out. One to 12, using transactional leadership, you get to a point where your life sucks. About 12 to 14 people. Transformational leadership, the more you grow, the more you give back. Why?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Because you've coached the early people that start coaching the other people. See, the way you show up as a leader is how your leaders will show up for their teams. And if they're not showing up in a way that creates expansion, it's because of the way you've shown up for them.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So you've created this scenario where they're showing up doing telcheck next to their team, and they're bottlenecking their team. Do you guys see that? Say yes. It's a game changer. Here's the deal. People don't buy your standards. They buy your presence. You think they bought you. They did not. If somebody bought from you, they're buying your standards. They're buying your process.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
They're buying your methodology. They're buying your values. They're buying your culture. They're not paying for your presence. They need you to hold a standard within your team, and that's what they're paying for. So many people feel stuck in their leadership style because they think they have to be there. You don't.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
You have to create the environment, the game that you love to do that they thrive in because you've created a place where they get to grow. Change is everything. Those are the first two. The third and last, the one-three-one rule. I learned this from my buddy Brad Pedersen. He's actually a mutual friend of Cody's and I. He's one of the smartest minds, one of my best friends. We hang out every week.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I became obsessed with coding, the internet, all things technology. This is 1997. So I get out of rehab and discover this little thing called the internet. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And he's always dropping bombs and knowledge and stuff. And he says this to me once. He goes, do you know why they call it a bottleneck? I said, no, Brad, why is that? They go, because it's at the top. John Maxwell calls it the law of the lid. Your business will not grow past the level of your own growth. I wish it was in that way. Trust me, unfortunately it is.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If you want your business to grow, you have to grow. If you can't grow, hire somebody that's willing to do it for you. That's an option. But if you're the CEO, you're the leader, you need to grow. And the 1-3-1 rule helps you develop yourself in a way so that you don't become the bottleneck. It is a game changer for actually working with teams. One time I had an HR guy named Adam.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He was working for me. He was new to the team. He had heard we train against the 131. It's kind of culture for us. And we just finished quarterly planning, which I'm assuming a lot of you guys had just done. And we're sitting there. And I could tell Adam's stressed. He's new. He's listening. He's hearing all the departments and the hiring. And he's just breathing heavy. And I'm watching it happen.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And at break, he comes up to me. He goes, we've got an issue. I said, what's up, Adam? dude, we got to hire 13 people in the next 90 days. Yeah. That's an issue. How do we do that? I look at him. I'm like, well, I'm pretty sure that's your job. Well, I mean, I know it's my job. I'm going to do the work. But I mean, I don't know. Like, that's a lot of people.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I remember Steve Jobs saying this once. He says, it's easy to hire people and tell them what to do. He said, it's harder to hire people and have them tell you what to do. Game changer. Stop hiring people and tell them what to do. Hire them and have them tell you what to do. I said, Adam, what's your 131? He literally says to me, oh, are you serious about that? I'm dead serious. What's your 1-3-1?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Well, I haven't thought about it. I said, how much time do you need to think about it? He said, I don't know. I said, yes. I said, and tomorrow would you be prepared? He goes, yeah. I said, cool. Take the rest of the day to plan it out, 1-3-1. Come back to me tomorrow morning. Like, tomorrow at this time. It was like 3 in the afternoon. Tomorrow at 3, we'll have a meeting. We'll talk about it.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
We'll review your 1-3-1. He goes, cool. 10 AM, text from Adam. I'm good. You are teaching people how to treat you. They will not make a decision, because guess what? If they make a decision and it doesn't work out, then it's their fault. They come to you with the problem so you can give them the answer so that if it doesn't work out, guess what? It's you, not them.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And you don't even realize they do this. So here's the 1-3-1 rule. Follow this. It'll be the most important thing you hear over the next few days. Number one, when somebody comes to you, ask them, what is the one specific challenge? A problem, well defined, is half solved. Einstein said this. Most people, when you ask them, what problem are you trying to solve, they actually don't know.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
They just feel in a panic. Help them. What's the one specific challenge? Let's talk, Adam. Hire 13 people within 90 days. Got it. What are your three viable options? See, as an entrepreneur, CEO, what we do without even thinking about it is we evaluate options in real time to make a decision. And when we have somebody else make decisions for us, it stresses us out.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I have clients, they get anxiety attacks when somebody does stuff for them. They get adrenal fatigue. Literally, they feel like they're hungover. I have clients that have broken out into shingles. because of the stress their body is under having somebody else make a decision on their behalf. It is debilitating. Why? Because they're worried they didn't think about the scenarios. So that's why.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Couldn't have planned a better time. It was the most incredible situation. As I mentioned, my dad used to beg me. He calls me Daniel. I'm French.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If anything, three viable options is for you to relax, breathe, and go, OK, you did think about calling this person. OK. And then you did some research on the internet. OK. And then you did. OK, cool. Those are all three viable options. Awesome. The third one, so that's the one of the three, the third one is one recommendation. Adam, what is your one recommendation to me to solve this problem?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Would you guys be surprised to hear that 98% of the time, their recommendation is the answer? Yes or no? Think about that. Would you be surprised to hear their recommendation is most often the answer, yes or no? No, because they did the work. And you know what's funny? The people that are the closest to the problem have the most context to solve the problem.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. My promise. To every person in this room, by the end of this time together, I will give you a framework, a process, a life philosophy that if you apply it, will change the game for you.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So you don't even realize that trying to help people solve problems that you're far away from actually makes it worse, because you don't have the context. So what happens with the 1-3-1 is you push challenges down to the front line and you stop them from coming up.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So then all of a sudden the leaders get to free up their time to solve force multiplier problems, game changer problems, leverage problems, not get bogged up in the weeds. I'll give you a little tip. I call it the 50 to fix it. In my companies, across all the businesses I'm involved in, if you're a frontline worker, an individual contributor, you can spend up to $50 to solve a problem.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Never ask for permission as long as you let your leader know after the fact you spend it, expense it, we'll pay it. Just let your leader know. $50, anybody can do that. No questions asked. Do it in real time. I love you. I trust you. Do that. Level up. Team leads, $500. Directors, $5,000. C-level, $50,000. I had a CEO that works for me come to me the other day. He had a massive problem.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He was trying to solve it, da, da, da. He wanted approval. It was $37,000. I said, hey, bro, what's the rule? What rule? 50 to fix it. He goes, oh, yeah. I said, I trust you. Do it. Don't slow down. You want to make a lot of money? Stop being involved in decisions you don't have to be involved in. Here's the way to think about it. You want your problems to be bigger.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If you have bigger problems, it means you're living a bigger life. Bigger problems, bigger life. Lots of little problems, I can tell you what your life looks like. Small. You don't want $10 problems, $100 problems, $1,000 problems. If you're in this room, I pray that you're dealing with $50,000 problems, $100,000 problems, million-dollar problems. That just tells me the size of your life.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
The only way to do that is to create the space in your calendar to be able to do that. That is the biggest thing for me when I help entrepreneurs unlock their time is I want them to go build their empire. I'm not a four hour work week guy. I'm not a get free and go travel the world and hope my team figures it out kind of guy. That's not me.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I want to create the space in your calendar to become more. See, most people don't realize your biggest expense is not doing the thing that makes you the most money. If you're the leader of your business, being in this room is the best thing you could be doing with your time right now. Being here, networking, building relationships, learning, best thing you could do with your time. Check this out.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
This one will really kind of shift it all for you. Did you know you've never had a dollar come into your bank account without another person involved? You've never had money, unless you stole it, You've never had money, you've never had money come into your bank account without a relationship, a person involved in that transaction. Here's why that's important to understand.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He goes, Daniel, if you could just find something you're passionate about that isn't illegal, I think you'd do okay with your life. He believed in me. I didn't believe in myself. He saw the potential. I didn't really feel, but I went all in. Today, my life looks completely different. And it wasn't without a ton of challenges and frustration and issues and setbacks.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Anything that isn't you networking, creating, collaborating, business developing, growing yourself so you can be valuable for everybody else around you, anything that is not that is not what you should be focused on. And if you want to have yet another breakout year, you guys all had a great year, I want you to have another one. I want 2025 to blow your minds.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Be like, I can't believe that just happened. You have to learn how to buy back your time. No ifs, ands, or buts. You might think you're good at it. If you're good at it, you're not good at it. You got to get better. There's another level. Read the book, study my material. Trust me, whole different level. Now, you all got a copy, but I want to leave you with this as I land the plane.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And it's why I'm here. It's why I went through what I went through as a teenager. It's why I struggle with addiction. It's why incredible human beings came into my life to express their belief in what was possible for me in moments where I had zero belief. It's because I actually think every person on Earth is here to feel fulfilled, not be happy.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I have two little boys, I'm not talking about, hey, what's gonna make you happy? What's gonna make you feel fulfilled? What's gonna make you feel useful? After I go to the gym, I feel great. Did I feel happy when I was at the gym? No. So it's not about feeling happy. Happy is moments. Here's what I've learned.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
28 years of entrepreneurship, coming to events like this every year, investing myself, 1,600 books, massive coaching. I coach with the best of the best. I've learned it comes down to two things. Number one is wake up every day to strive to become your 10.0 self. What is your 10.0 self? I have a whole framework, but I want to tell you this. It's the person you needed most in your darkest days.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
It's the person that you would have listened to when you were going through it. It's the person that you would admire. It's the best version of you. It's like taking all the best moments in your whole life where you're the funniest and strongest and kindest and assertive and all the stuff that you, the fittest, like all of it. Take all those moments, put them into one day, stack it.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
That's your 10.0 version. If you're a person of faith, it's the person that God created you in his image. That's why you're here. It's why you desire for more. So you wake up every day and you aim for the 10.0 self. That's half the equation. The other half is to share yourself with the world. Whatever you did and learn, share it. If your world are your kids, pour into your kids.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If your world is your community, your church, your CrossFit gym, pour into it. If it's your country, go all in. I would actually invite you to consider to share it with the whole world, social media. It's been the most magical journey for me. And if you do those two things, I promise you, you will live daily in a place of massive fulfillment. Thanks for having me, everybody.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I will share those with you today. I'm not gonna sit up here and do success theater. I am privileged and blessed and I have immense gratitude for Cody and David for having me here, for all of you guys to be here. I don't take your time lightly whatsoever. I just wanna let you know that on the back end of showing up, becoming obsessed, deciding to value yourself,
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Because when we talk about time, I will let you know that if you don't value your time, nobody's going to value your time. And most people don't get what they want, they get what they think they deserve. And if you don't feel worthy of deserving what I'm going to teach you, you will work really hard to get rid of it if you ever get it.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So today, I have the privilege of flying around on my plane, coming to speak to folks like yourself. trying to instill this belief that you can grow, and the more you grow, the easier it gets. And I know it sounds like a freaking pipe dream, and some of you guys are like, don't believe it. Let's look at the math.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Most entrepreneurs, okay, everybody should have something to write down, because I'm going to share some lessons today. They're writer downers, I call them. Does that make sense? Say yes. Say yes. Let's do this. Most entrepreneurs, when they're growing, they hit what I call the pain line. And the pain line's a point where the more you would grow, the more pain you would feel.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Has anybody in the world ever felt that? Things are on fire, but God darn it, my life hurts. It's kind of like... You know that you could, but you don't. So you act to not win. Instead of playing to win, you're playing not to lose. And you know better. That's the worst part is that the high performers, you guys are in this room, you know better, you wanna play.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And what I've discovered is that no entrepreneur will grow into pain. That's a right or downer, because if you understand this, then everything I'm about to teach you makes sense. I've never met an entrepreneur that will grow into pain. It's like me holding a knife to your neck and saying, step forward.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Anybody play those VR games where you go up the elevator, you got the headset on, and you go up the elevator, and there's a plank off the top of the building? Anybody in this room with a VR set? Okay, yeah, you know what I'm talking about. You literally, this is what happens.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
You put the headset on, you're not moving, you're in the same, these are the little five by five grid they give you and you're in the elevator and the headset's on and you feel like you're going up the elevator 40 floors and then the door opens and there's a plank and you're supposed to walk off the plank and you get to the edge of the plank and for most people, unless you're a psychopath,
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
When they say jump, you don't want to do it. And you know in your head it's not real. If you watch videos of people sitting there and they're like, they don't want to jump. And you know better. So when I tell you entrepreneurs will not grow into pain, you're not going to want to do it. And it usually means that you guys make mistakes.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
What I've seen over the years is most entrepreneurs, when they get to this place, the ceiling of complexity is they decide to want to do one of three things. Number one is stall. I'm good. They get stuck in the I'm good mode. You know what? And I know a lot of you guys, best year. Last 12 months, best year. If you had a great year, make some noise. Let's hear it.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
It'll actually make you feel guilty because you'll be making more money and it's not gonna be as hard as you thought it would be. Your business will grow and your time will expand. You'll be like, I should be working harder? No. That's not how it has to be. Before I can get into that, I have to share with you a quick story. As a child, I went through tough, tough challenges.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
If you had a great year, make some noise. So you guys are coming into this feeling good about yourself, right? But you've probably been there where there's been a point where you just had a tough time, and you had to lay off some people, and you're like, I'm so frustrated. Why is it so hard? And you might have the idea, I'm just going to stop. I'm going to chill.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I remember my buddy Matt, he had an electrical company. And he came over to my house one day, and he just goes, Dan, I watch your stuff. I hear what you're talking about. If you're not growing, you're slowly dying. I get it. But what if I just want to be? I said, OK, Matt, let's just run through the scenario. I said, your customers today, you all have customers, yes? Do you all have customers?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Say yes. Yes. Your customers, do they want less or more from you next year? Less or more? More. Perfect. You have vendors you depend on, you don't want worse, you want better. Is that so far so good? I said, so right off the bat, stalling is going to hurt you because your customers are going to want more from you. Number two...
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
is the world expanding or contracting, expanding or contracting, whether you like it or not, gross domestic product grows a couple percent a year. So the world, if you just stayed still, is gonna expand and then you're gonna be on the receiving end of being inferior, even if you don't go down, just sideways, you're slowly dying. That's why. Now, this is where I got him.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I said, Matt, who are the two, three people, but let's go two, two names of people on your team that you would feel crushed if they left? Think about it for you. I want every person in this room to think to themselves, who are the two people you all have? They're your ride or dies. They're your foundation. They're your rock. It could be your partner. And he gave me those names.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I want you to think about it for yourself. What are those names? I said, here's what I've learned, Matt, that those people have hopes and dreams, and if your future isn't big enough, if your vision isn't big enough for their hopes and dreams to fit inside of, they will leave to find somebody who can do that for them. Stalling is not an option. Number two is sabotage. Sabotage is a funny one.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
All right, let me walk you through. Sabotage is literally, write this down, manufacturing a situation that allows you to fail that's not your fault. Some of you guys are laughing because you know what I mean. Manufacturing a situation that causes you to fail that's not your fault. Anybody ever hire a cousin they knew better they shouldn't have hired?
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And then you wonder why things aren't going good or you had to let them go? You knew ahead of time. A couple of them, I hear. Sabotage is getting an email from somebody that says, I have an opportunity that could triple your business.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And instead of replying with enthusiasm, let's talk, you drag your feet because you know if you say yes and that happens, your calendar is going to explode if you don't have the capacity. And instead of replying right away, you wait on it. You unread it, read it, star it.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Not yet, maybe the weekend, you go to the gym on Saturday morning, you come back, you're feeling pumped, and you're like, I'm gonna reply, you hit reply, ta-da-da-da-da, yeah, I'd love to talk, let's set it up, and they reply back, hey, sorry, Dan, unfortunately, I already failed that opportunity. Sabotage.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Most people will self-sabotage themselves to the level they feel comfortable they don't even know they're doing it. Number three, they decide to sell. I had a buddy of mine, Jason, call me the other day. He has an events business. Things are tough. A few contracts didn't work out the way he wanted to. Lost some money. He's like, Dan, I want to sell. I said, why? I said, tell me the reasons.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
He gives me the reasons. I said, if those reasons weren't true, would you want to sell? He said, well, no. I said, well, then here's the good news. You just discovered your complexity ceiling. You just discovered your level of ability of dealing with problems before you decide to pull back. So you can leave. You can sell this business and go do the next one.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
But here's what you're going to learn, Jason. In that next one, you're going to get the exact same place you're at now. And it's going to hurt. And you're going to learn the same lesson. So we either do it now or you do it later. But I'm telling you, the grass isn't always greener. Do you know why sometimes the grass is greener? Because it's fake. I know what those internet people say.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I grew up in a home with an alcoholic mother. I had a father that wasn't around very much and the second oldest of four. And I got diagnosed with ADHD when I was 11, put on medication, My whole life, I thought I was broken. I didn't value myself. I had zero self-esteem. For a long part of it, I didn't even feel like I deserved to breathe the air I was taking.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Some of them, it's not true. The grass is greener where you water it. If you feel your pain line in your life, you just had an incredible year, but at the same time, it stretched you, good. I'm gonna give you the solution to the problem. It's called the buyback principle. And it states, we don't hire to grow our business. We hire to buy back our time. It's a first principle approach.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
I think about it like calendar over capacity. If you wake up and you add labor to your business and it does not buy back time out of your calendar, you're creating the prison. You're building a business, you're growing a business that you'll eventually hate. And this is how we stop it. How many of you guys would like to learn how to do that? Say yes. Here's how, it's called the buyback loop.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
So when we feel the pain, ouch, ceiling, ugh, self-sabotage, you know, you know when you're in. When you're in the zone, man, those emails come in, you're like, boom, let's go. You know what I'm talking about? You're like making the calls, no issues. When you're in momentum, you feel it. If you're not there, this is the process.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
And I have to do this, honestly, at my level, three, four times a year. When you're growing and expanding, you have to do this. First thing is we gotta audit our calendar. We have to audit our calendar for time and energy. We need to know what things we do that take our energy and what it would cost to pay somebody else to do it for us. So think of it this way.
The Martell Method w/ Dan Martell
How Billionaires Make More Money by Working Less
Anytime I work with somebody, I always make them do a two-week audit, previous two weeks. They don't have one. They set up a timer. It's every 15 minutes. It goes up. They write in their journal what they did every 15 minutes, literally for two weeks because I want to get a good sense of your life, personal, professional.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
I'm going to share the five types of AI agents you can use to build a million dollar business without hiring more employees. And no, I'm not talking about chat GPT, Synthesia or Mid Journey. These agents are what I'm using right now in dozens of my companies to be more productive and stay ahead of the competition.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Think about doing research on a prospect, pulling previous chats, previous conversations, transcribing any conversations that have been had to summarize them to provide you context for the salesperson to have the call. Closing support is a big piece of work that doesn't add a lot of value that AI is perfect for. And the third is qualifying bot. This is my favorite.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Using a bot that can take some kind of requests or inquiry or somebody calls your business and qualify them using voice AI. This is the future that's here today. I actually seen one company called breezy.app that does it for all the plumbers, the HVACs. Essentially, any call that comes in that doesn't get answered gets picked up by the AI.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Ask the question to the customer, what are you looking for? Is it an emergency? Do you need somebody to show up today? Are you cool spending 500 to 1500 bucks for that call? And all of a sudden the plumber who couldn't take the call is now coming back to their truck and seeing a customer call that's booked and managed by an AI bot in their calendar.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
If you do not have AI involved in your sales process, you're just not making as much money as you can be. So once you get your sales flowing, next you gotta work on increasing your capacity. Which brings us to number two, the assistant agent. For years, I've been telling everybody, you have to hire an executive assistant.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Before we get into it, what is an AI agent and how is it different than just chat GPT? So here are the three levels of AI knowledge. Level one is AI chat. Two is AI workflows, and that's about process, taking people in multiple steps and automating the whole process.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
You're working on $10 tasks, you can't build a million dollar business because you're getting bogged down in the admin work. Now, it's an executive assistant plus AI. There's no world where your assistant is not using artificial intelligence to augment their work. It's almost as dumb as you going back to being your own executive assistant. Because here's the deal.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
If you don't have an assistant, you are one. And the worst part is you're overpaid and you probably suck at your job. So pairing that with a person and AI is a game changer. But to do it right, you need to understand the type of work that you can give to an AI. So for me, number one, I always start with the email sorting.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Think about all those messages, all those opportunities, all those project updates. That is just information that needs to be summarized, responded to. You can literally automate the whole thing where if it looks like a financial email, it gets put over in the financial tag, pulling documents. Accounts payable. The whole inbox is nothing more than a hopper of things that have to get processed.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
And AI can do that better than a human. And guess what? They don't go on vacation. They don't get sick. And they don't make mistakes. Number two is the calendar. If you think of all the scheduling, the back and forth, somebody cancels, what do I reschedule that with? Your calendar's efficiency tells me how much money you're going to make.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
If you can have AI support, research, scheduling, notes, anything that has to do with the calendar, you will prioritize and batch your revenue making activities to generate the most money in your business. And the third is bookings. Think about research for travel, flights, hotels, dinners. We're living in a world where somebody involved in that process makes no sense.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
You can set up AI to just take a request and automatically schedule this stuff so that your assistant can spend more time on things that are EQ or emotionally driven. Driven, relationship building, understanding context, making calls, trying to get things pushed forward that otherwise would just have to sit in somebody else's hopper. That is what your executive assistant should be doing.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Not spending an hour trying to reschedule a flight that an AI can do for them. Now that we've taken care of that, your next bottleneck is delivering your product or service. Which brings us to AI agent number three, the workflow agent. So the other day I was talking to a friend and he was pissed off because a key team member left.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
And when he checked his standard operating procedures, his playbooks, he found out they were all out of date. They were stale. He hadn't update them in six months. Now the issue is, is he didn't build the system so that that kept it up to date and he didn't ask to review it or monitor it. But the truth is, is in today's world, he shouldn't be doing that anymore.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Tools like Make, Zapier, Gumloop, N8n, these are the platforms that take AI and make it useful to get work done for you, which brings us to level three, AI agents, and it's all about outcomes. Now we're talking. This is where I spend most of my time and it's about having context of the person asking a question and making a decision based on that context.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
You know, Michael Gerber, who wrote an incredible book called The E-Myth, he has this quote that says, let the systems run the business and the people run the systems. But what if your systems could run themselves? So here's what your workflow agent should work on. Number one is system creator bot.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
This is all about capturing videos of you doing the work that generates and writes the standard operating procedures and more importantly, creates the checklist to make sure it's always getting done. Now there's a tool called trainual.com that does this all for you automagically and incorporates AI to make it easy for you. The second is the office manager bot.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
We use this every day to make sure that things like purchasing, scheduling, we have Dan the barber, who's our buddy that comes in and he cuts everybody's hair and the office manager manages the whole schedule. So nobody has to be involved. The schedule is always up to date and everybody can talk to it.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Understanding what the policies are for vacation or how to submit expenses, all taken care of by the office manager bot. And the third is a customer support bot. If you do any kind of support calls, any kind of support email, you've actually built the information it needs to do a world-class job. And the fact that you have a human typing a response to a customer support inquiry is silly.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
That's gotta stop today. I want my customer support to find opportunities to upsell my customers. I want my customer support to find places where they can wow them. I don't want them sitting there writing a draft email that the bot can write 10 times faster. So now that you've got the systems in place, your next move is getting eyeballs, which brings us to AI agent for the amplifier agent.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
So there's this really awesome podcast called Arnold's Pump Club. It's Arnold Schwarzenegger's podcast around his life and he teaches his philosophies and it's awesome. And he's got hundreds of episodes and it links to this app and it's this beautiful little money making thing. Did you know Arnold's never done an episode of that podcast? Go listen to it.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
It is an AI voice generated Arnold's Pump Club. That is the level we've gotten to. I can tell you there are millions of people listening to that podcast every day and has no idea that Arnold has never done one of those episodes. And guess what? The AI bot never gets writer's block. The AI bot never lost for information.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
And it knows more about what its audience is resonating with based on the comments and the feedbacks and the clicks in the email to just propel that forward. That's why the amplifier bot is such a powerful area to focus on. So how do you teach it? Well, first off, you want to use it for content analysis.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
You want to look at what you're doing and what's not working and what's working, and then ask it to look at both of those and say, here's the difference. I can give it five emails that crushed in regards to click-through rates and opens, and I can give a bunch that didn't do that well. And it will tell me where my opportunities are to write a better email next time.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
The second is the content checker. And this is all about focusing on your brand's voice and tone. If you've created everything so far, good. That means you have a library of information that the AI can literally analyze. And then as new people write stuff for you or create outlines or whatever you're doing, it can check the content against that tone to say it doesn't fit.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
I have this for myself and allows my writing team to support me in my creative projects without me being involved. It's way faster and more productive. Number three is content creation. And this is when you think of like the video to the reel, to the newsletter, to the tweets.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
At the end of the day with AI, I can have it support the outline of the video and then take the transcript and support the editing of the reels and then create the newsletter to promote the video, then extract some insights, some aphorisms that become my tweets, all based on stuff I've created, but it's supported by telling me what my audience is gonna resonate with.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
And it can act as you in your inbox, in your calendar and do all these tasks for you without you being involved. But with so many options, what do you build first? Which brings us to the five types of AI agents your business needs to grow. Starting with the closer agent. What's crazy is one of my companies is on the verge of replacing their whole sales team using AI.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
The amplifier agent will change the game for how your business does marketing. But if you really wanna build a million dollar business, you need a clear picture of growth, which brings us to the fifth agent, the money agent. When I started my first company, I kept hearing this cashflow, cashflow, cashflow. My dad told me, my business friends told me, and I ignored them.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
I was like, cashflow, smash flow. Two months later, I couldn't make payroll. Why? I didn't understand how it worked. I didn't understand it takes money to make money. I didn't understand that if I have a fast growing business, it is the sound of cash leaving my business. Now things are completely different. It's not about counting your pennies.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
It's about spotting the patterns that turn your pennies into millions. My money agent does things that I used to do manually that saves me so much time. The first one is Cashflow Bot. Monitoring and forecasting. where my money's going and forecasting what the business trends are looking like based on the historicals. How much cash is it collecting? How much money is owed?
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
And then doing cashflow analysis in real time changes my ability to make decisions in my business to make it faster without worrying that I'm gonna cause myself a cash crunch. Number two is a payment bot. For a while ago, I hired two finance people, joined my team, and I told them from day one, you are AI first, you just happen to do finance.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
The first automation they built, an accounts payable bot. It was so simple, an email Slack message, or you drop a PDF into Slack, it automatically scans a PDF, checks for a PO, checks for all the details, enters it in for approval, and then the whole workflow kicks off. So simple, yet something that used to be manually done by somebody that wasn't as efficient as AI. Number three is the fraud bot.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
I don't know about you, but every time I go to look at my bank accounts, I wonder, is somebody stealing money from me? With the tools that exist today, you can plug in these AI bots to monitor for fraud. SIF is a plugin on top of your zero count that does anomaly detection. So you want to use these apps to be able to look for fraud so that you don't have to worry.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Is somebody doing something weird? Did some employee lose their credit card? Or is somebody approving wires and payments that you didn't approve? It literally looks for things that are out of the norm and brings them to your attention. The money agent is so powerful because it will be a set it and forget it.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Now, I understand when I talk about AI, people are always worried, well, what is that gonna mean for my job? What's it gonna mean for my business? What's it gonna mean for my employees? What about my family? We've been here before. If you actually look at what we used to do as a family unit, as a community, when we had more time, the moms stayed home and took care of the kids.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
The families took care of the other families. We used to support each other. If somebody was sick, the whole community would take care of them. I believe I have an optimistic view on the future, which is when we get our time back, we'll have more time to actually be humans.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
build businesses in a way that we enjoy doing that we don't feel forced to do, working with customers we don't like or people we don't enjoy. In many ways, I like to think about business like an artist. If an artist had to build a business, create music, how would that look? How would it feel?
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Everything they used to do from generating leads to qualifying leads to scheduling calls, all done using AI. That's why I love to start with an agent that will add revenue fast because profit solves all problems. If I can increase my income using AI, then I can reinvest in other areas of my business to grow. So what do you get your closer AI to focus on? Number one is lead intelligence.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
And AI is really just unlocking that time so you don't have to do things that are mundane and repetitive so that you can actually do what you love. So if you wanna learn the seven things I quit to go from broke to millionaire, click here and I'll see you on the other side.
The Martell Method w/ Dan Martell
How to Get Rich with AI Agents: $0 to $1M Guide
Think about all the research, all the scraping, all the qualifying, all the data enrichment, all of that is lead intelligence and not something a human has to do anymore. The second is closing support.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I'm going to share the 11 health principles to transform your body and mind. They're what I use to go from soft 20% to a shredded 6% body fat in 90 days. And keep it off while constantly traveling as a busy entrepreneur. Anyone can use these to get fit fast, even if you've tried every fad diet and workout routine out there. Welcome to the Martell Method.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
And what you don't realize is most restaurants will allow you to order just the sides without the whole plate. So for 30 bucks, oftentimes I can get a hundred grams of protein lean without making bad decisions with a saucy salad or some bad decision like nachos and pizza.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Now I know that sounds crazy and most people will look at you like you're weird, but my rule is you have to be willing to be misunderstood for a long If this is new to you, I wanna teach you a few things. First off, you have to increase the amount of protein you're having and fill up on it. Well, I don't wanna look too bulky and I think protein's not good for my indigestion.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I'm telling you, most people are not eating enough protein. Check with your doctor, but definitely increase. Chicken breast, steak, fish, eggs on the go. I mean, I will do beef jerky, but it's high in sodium. So I don't love to do that. I'm just looking for high protein options with low calories. And I try to make sure I front load those before I make any other food decision.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
To ask for no seasoning, oil or salt, just put it on the side. But if you wanna transform your body and your mind, none of this matters if you burn yourself out. Which brings us to principle number 11, prioritize your sleep. Sleep isn't rest, it's reconstruction. I need you to understand this mental model. It's not about getting enough rest. It's literally allowing yourself to recover.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Now, I get it. Most people think I'm crazy because I get up at 4 a.m. most mornings, but most people don't realize I'm going to bed at 8.30, 9 o'clock. I'm getting seven to eight hours, and I have incredible sleep. Now, what I do is I set an alarm for when I go to bed. See, most people, their problems in life would be sorted and solved if they just went to bed on time. Think about it.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
My dad used to say, nothing productive happens after 11 p.m. Why are you up so late? Go to bed. And the crazy part is your recovery happens during sleep. If you want to get the results of all that heavy lifting, of all that effort with your nutrition, and you don't sleep right, you don't get the results.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
The crazy part is people see me and they go, oh, he must be on TRT or some kind of growth hormones. The truth is whole foods, hard work. I call it testosterone E and C for effort and consistency. But the truth is, is growth hormones peak during your deep sleep. That's why sleep's so important to me.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I first learned this concept from my coach, Alan, because I realized that I would make bad decisions after 6 p.m. Honestly, most cravings, most cheats, most moments of weakness happened after 6. And Alan just said, you shut it down at 6. So what do you mean? He goes, you just shut it down at six. At six o'clock, you stop eating. There's no discussion. There's no conversation.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
The people that need you to be around, that need your energy, that need you to show up with focus and have the capacity to be able to protect them, to serve them, to play with them, need you. You know, most people would die for their kids, die for their family. Could you live for them? Could this be the moment you make your health a priority? That's my question to you.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Thanks for listening to Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
You have to eat within that window. So shut it down. It's funny because if you listen to Brian Johnson, the blueprint guy who wants to live to like 400 years old, he says the same thing. He said, old Brian used to make bad decisions after four or 5 p.m. And I just decided to take that optionality off the table. You got to do the same thing. Here's why it's so powerful.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
First off, if you look at your eating pattern, you probably follow the same thing. You snack at night, you eat cause you're hungry. Just take it off the table. It's the easiest way to ensure there's no calorie slips. The other thing is your digestive system follows your circadian rhythm and you need time to rest. You need the ability for your body to relax and recover.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
If you're eating, you're literally kicking it back into high gear right when you're about to go to sleep. The cool part is it also creates a natural 12-hour fast without effort. Some of you, if you don't eat until 8 AM, you can get a 14-hour fast. The longer your body has time to actually feed off of its own energy source, the better you're going to feel mentally and your recovery.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
But stopping to eat late night meals and snacking can be really hard if you don't follow this principle. Which brings us to principle number three. It's easier to avoid the dragon than to slay it. When I was 17, I ended up getting in a lot of trouble and found myself in rehab. And I dealt with addictions and demons, and it was a tough period in my life.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. So here's how to transform your body.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
But I learned something in rehab that's applied to every aspect of my life since then, which is my environment dictates my choices. And one of the ideas that they shared with me is that it's easier to avoid the dragon, avoid the temptation than to slay it. See, a lot of you guys try to focus on willpower and mental toughness. I would just take the option out of your house.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Most people sit there and they have family members that have pantries and cabinets and drawers full of junk food. For me, with food, I had to get rid of it. I had to make it the option that it's not even in the house. Why would I keep things in my house to tempt me that in a moment of weakness, I would make a bad decision?
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
So literally I'm asking you, go in there, grab all the crap food, all the bad decisions, all the leftovers. I know some of you guys are like, but I don't wanna waste food. Great, put it in a bag, bring it to the homeless shelter. I don't know what you wanna do with it. It just can't end up in your mouth. Your environment will beat your intentions every day. So here's how to avoid the dragon.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Number one, don't keep trigger foods in your house. The other day, my beautiful friend Ellie brought over homemade peanut butter chocolate chip cookies. It was the most beautiful cookie in the world. I had one bite and I knew immediately had to be removed from my home. Couldn't keep it around me, had to go.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
At least I know, avoid the drag and don't keep it because those trigger foods are gonna cause me to make even worse decisions. Number two, don't go down the candy aisle. If you're at a grocery store and you're shopping, there is an aisle called the candy aisle. It's the sugar aisle. It's the processed sugar aisle. It's the place where all the bad decisions are made.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I know you got to go get gum, but ask somebody else to go pick it up for you. Don't go down that aisle. It is a bad decision. Avoid the dragon. Don't try to slay it. Number three, 20 minute rule. Eat and wait. If I feel inclined to make a bad decision, instead of just a hard no, sometimes I'll just set a timer. I set that timer for 20 minutes and I look at my phone and I say, look, I'm gonna wait.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
When this thing goes off, I'm gonna then make a decision. Most of the time, I also eat an apple. because I figure maybe my blood sugar is a little low and I need to bring it up. So I have an apple, it's low in calories. I wait those 20 minutes. I would say nine times out of 10, I decide not to make a bad decision.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Using that 20 minute rule creates space between the emotion to wanna eat and the decision to actually put something in your mouth. And most of the time you will make a better decision. Number four, replace, don't remove. So if you have a sweet tooth, find something like protein chocolate peanut butter cups. I do that with the Quest bars. They have incredible options.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Don't have a whole bunch because you might find the whole bunch gone. Just replace them with healthy alternatives. I saw this incredible recipe the other day for cottage cheese chips. That's awesome. So if you're kind of a chip person, make some cottage cheese chips and all of a sudden it's high protein snacking all night long. Just don't eat after six. But it's not just about what you eat.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Starting with principle number one, it's not how much you eat, it's what you eat. See, a lot of people talk about calories. Let me tell you this, micronutrients is how you feel, calories is how much you weigh, but macros is how you look. See, most people think that it's about calories, but I'm telling you, you could eat the creepiest calories in the world. If you eat a bunch of Cinnabon,
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Which brings us to principle number four, measure what matters. It's kind of funny because I always weighed myself. Wake up in the morning, jump on the scale, report into my coach. But the previous coach I worked with never asked me to weigh my food, to measure my food, to measure my macros, which seems obvious looking back because I was measuring other areas of my life, just not my food.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I love this Peter Drucker quote that is, if you can't measure it, you can't manage it. So measure your food. There's a few things that I do that keeps me on track. Number one, ensure that I get the right macros and calories. Like I said, caloric deficit is what I weigh, but macros is how I look. And I'm always trying to OD on protein.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
So you gotta make sure you hit your macros, your proteins, your fats, and your carbs appropriate to where you're at. So measure those things. Second thing is I always travel with both scales. I travel with a food scale and I travel with a weight scale. First thing in the morning, I report in what I weigh.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Right after that, I eat, but I measure all the food so that I know exactly what to enter and track my macros. Number three, removes decision-making. The cool part is by doing it this way, I don't want to create decision fatigue. I want to set it and forget it. Every time I go to eat, I already know what I'm supposed to eat because I have meal planning. I don't want to think about it.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I don't want to sit there and look at a menu and go like, I should eat this, but maybe I'll order that. That's where you get yourself in trouble. But to transform your body, it isn't just about eating right. Which brings us to principle number five, aim for hypertrophy. This one evaded me for a long time because I always thought that to look good, I just had to lose fat.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
But what I've learned since then is that the whole point is to build muscle. Why? There's this thing called sarcopenia, which is the body's process of eating muscle the older you get. Have you ever touched an old person and their muscle feels like a bag of milk, just the skin and there's nothing in there? That's what it is.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
And usually around the age of 35 to 40, you start to have your body do this. So if you don't put on lean muscle, then it's not there later in life. And the crazy part is, is most old age injuries are directly correlated to a lack of muscle. They trip and they can't brace themselves on the small fall. And all of a sudden they go down and they twist their knee, hurt their ankle.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Then it's a game of operation to operation. All of a sudden they haven't been moving for six months. And I've seen it over and over and over again. If you don't put lean muscle mass on when you can, the older you get, the quality of life goes down. The cool part is muscle also increases your metabolism, meaning, fun part, you can eat more without gaining fat. That's just a fact.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Your muscles burn more calories than lack of muscle, so the more muscle you have, you put on, the more space you have in your macros to be able to have some fun throughout your week. And I got to tell you, it's just a great place to get where you've got the stability, the strength to be able to feel good about yourself and also show up and put out some power.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Like if you got to defend yourself, you don't want to be easy to kill. The whole point is to be hard to kill. H to K means you need lean muscle mass. But now how do you build that muscle? Which brings us to principle number six, lift the same, look the same. I also heard my trainer, Alan, say this all the time. Lift the same, look the same.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
If you're lifting the same week over week, don't be surprised if you don't look any different. And it's funny because you go to the gym, you see all these people working out, sweating, doing the thing week over week over. I've seen people years in the gym and they haven't changed their body composition or their physique at all. See the same effort, same outcome. So how do we change everything?
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
We need to understand this concept called progressive overload training, which is essentially you wanna increase your volume and you switch body parts. So you may be in a six week block and you'll focus on certain types of movements to hit different body parts. And you wanna max out every time you go to the gym, You wanna figure out, are you in the rep range of 12 to 15?
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
or fricking Krispy Kreme donuts. You might hit your calorie goals and you might even lose weight, but you will feel like crap because you don't have the right micronutrients. You need the vitamins, you need the minerals, you need that to control your energy, to maintain good immunity, your mood, even your recovery post-workout is all about your micronutrients.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
If you're easily getting 15, increase the weight. Log it. Next time you go back, are you able to get 12 to 15? No, you can only get 10. Cool, stay there, but lift harder. Last few reps, try to go 11, 12. Once you get back up to that 15, increase the weight. That is progressive overload. And the cool part is you safely increase weight week over week.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
you don't just go in there and go like a cowboy and put a bunch of plates on the bench press and then try to push something and impress all your friends and pull a muscle and then you can't work out for three months. That's literally the thing that takes people out from making progress is injury. So the whole idea for me and how I train my clients is to avoid movements that could cause injury.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
If you do that, you stay in the game to get the game and your body adapts to stress. You need to increase it. If you don't increase the level and volume of stress you put on it, the weight, the strength, effort, then you're not going to increase your ability to lift more and change your body. But to gain muscle and strength, you need the right fuel.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Which brings us to principle number seven, travel with your food. See, most people give up their gains when they travel. I've seen client after client go on vacation, come back, put on three, five pounds. And I'm like, why? Have you ever considered that you could go on vacation and actually come back leaner, come back healthier? It's actually not hard.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I'm going to tell you how to do it because most people don't believe me, but I just did it. I got back from Australia and Bali with the family, came back leaner. Well, I learned this the hard way when I did this thing called Project Visible Labs. And the whole time I was doing this for 90 days, essentially cutting my whole body and changing my composition, I traveled.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I did like six trips, vacations, family stuff, the holidays, because I didn't want anybody to go like, oh, it was easy for you. You just hibernated in your basement and did your thing. No, I went and lived and still got fitter. How did I do that? I got good about my meal prep. So how do you find food when you're out there traveling?
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
First off, contact the local gym on where you're going that's meant for bodybuilders. My tip is ask them if they have a hip thrust machine. If they have a hip thrust machine, they probably are the place that the bodybuilders go. Most of those gyms have a relationship with a meal prep company. Number two, order the food before you get there.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
The cool part is, is those meal prep companies, most of them, you can give them your macros and they'll literally deliver you food made specifically for your macros or at least close enough to it. I always like to do lunch and dinner. Number three, get a hotel with a fridge. Then I call the hotel and I ask them for a fridge I ask them for a microwave and I make sure I have a plate in my cutlery.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Macros is a completely different game. Your macros are your protein, your carbs, and your fats. And what's unique is you need the right type of macros for your specific goals to actually sculpt your body. If you don't understand how to do this, you can go into a cut, into a caloric deficit, lose the weight.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
And essentially I do my breakfast in my hotel room and I do my lunch and my dinner. Even if I have to go out to eat, I'll eat before I go out and then just order a protein side to hit my macros, which I'll talk about more later. The key is, is to be prepared and order your meal prep on the go in the city you're traveling to so you don't have to make those decisions at restaurants.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
And if you want my help with that, find me on Instagram and DM me YouTube Fitness, and we'll see if you'd be a fit. But I only wanna work with people that are serious. But there's one thing you consume that you need to watch out for, which brings us to principle number eight, don't drink your calories. When I was in my 20s and 30s, I was one of those late night entrepreneurs.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I would stay up till two or three in the morning because that's when I felt I did my best work and then I would sleep in. The energy drinks with a bunch of sugar or soft drinks or any other kind of vice that just had a bunch of sugars that I didn't need. I was drinking my calories.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
You don't even realize it, but for some people, half their calories on a daily basis comes from liquids, from the things they drink, that if they just got rid of that, it would change the game for them. The truth is most calories are invisible. It's not just what's on your plate, but what happens in between meals. Right off the bat, it's just not balanced nutrition.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
You don't wanna be drinking calories and trying to track those macros. The other issue is liquid calories don't make you feel full. So you could drink a bunch of stuff, have a sugar high, and then just absolutely crash and then feel hungry right after. And the crazy part is there's hidden sugars in fake sugars. I mean, all over the place. It's just the way they report it.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
They know that they're doing locale options or diet options. That stuff will mess with your gut. Stick to water, black coffee, or tea only. But it's not just about removing bad drinks from your diet, which brings us to principle number nine, drown yourself in water. Most people are chronically dehydrated. I can't tell you the amount of people that come up to me and they're yawning, they're tired.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
And I'm like, have you drank enough water today? They're like, what does that have to do with anything? The truth is, is your body needs water, especially if you're working out, you're moving around, you're walking a lot and you're not drinking a glass of water all the time. When I'm on meetings, I'll literally ask people, everybody show me your glass of water. They show me their glass of water.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I go, good, let's chug it. Boom. I now know I'm getting the best version of them on the other side of chugging that water. Most people just drown themselves in other stuff and they don't get enough water and that makes them feel hungry all the time, which then leads to making bad decisions. Dehydration causes more cravings, poor recovery, bad decision.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
It makes your heart work way harder than anything else. And what you want to do instead is drink one liter within one hour of waking up. As soon as I wake up, I literally pour myself a filtered glass of water, put a little bit of lemon, a little bit of salt, and I drink that because I want to rehydrate and provide some electrolytes to my body.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Most people don't know this, but you actually burn calories by breathing at night. That's actually where the calorie burn comes from is your breath. That's a crazy idea. So you're probably massively dehydrated as soon as you wake up. So I walk around with a liter of water and I just fill it up and I make sure I try to get three or four of those a day to make sure that I know I'm hydrated.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
You actually have the ability on your reverse diet up if you've dialed in your macros to actually use that and your insulin to put on lean muscle mass. Most bodybuilders know it. Most people that are on a diet never get there. But it's not just about what you eat to transform your body. Let's get serious when you eat. Which brings us to principle number two, don't eat after 6 p.m.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
And here's a fun little way to do it. Do you get a clear piss before noon? Try to get enough water to get a bathroom break with some clear pee. Then you know you're well hydrated. But the truth is you will end up going out for food once in a while. So here's the right way to do it.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to principle number 10, load up on protein.
The Martell Method w/ Dan Martell
11 Health Principles To Transform Your Body (and Mind)
I mean, one of the games I play with myself is to overdose on protein. When I say that, I mean like I'm always trying to find lean protein sources. When I go to a restaurant, my favorite thing to do is go straight to the add-on section and see what protein options they have. Because you can find chicken, you can find tuna. You can find eggs and it's for like seven bucks, 10 bucks.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
I spent the last 30 days analyzing thousands of businesses and these are the best businesses to start in 2025. As Warren Buffett always says, great businesses have good gross margins. What are gross margins? Well, if I sell a coffee for $5 and it costs me a dollar to make it, my gross margin is $4 or 80%.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
The only way you can manage massive volumes of chats is with a CRM tool, some kind of platform that allows you to connect all the social media accounts and manage those chats. Our team uses a product called Revio and it's awesome. Not only does it integrate all the different social channels for us, it even uses AI to summarize the chat.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
So if one of my reps come back to a chat, they haven't talked to somebody in a while, it lets them know where to start the conversation from based on what they've already said.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Which brings us to idea number two, personal brand agency. This business model also has gross margins between 40 and 50%. You've probably heard this said, but attention is the new oil. The future of commerce is built off the backend of trust, of personal brands, of influencers. We've seen this.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
All the top companies in the world are rushing to become media companies because they know that the real distribution or the real sales channel is the trust that an influencer has with their audience. So being the agency that helps people connect those two dots will make you a lot of money.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
So I'm going to go through the most profitable businesses with the highest gross margins that you can start today. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
What's crazy is that I personally know dozens of people that make multiple seven figures helping people expand, define, and grow their personal brands. Now, here's what they focus on to make the most money for their agency. The first one is pay for performance. You want to get paid for the results that you bring to these people.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
If you're helping them take their followers from 8,000 to 80,000 or 800,000, you want to get paid a retainer plus the upside in that growth, especially if you help them make more money.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
winners see the truth is is that everybody might want to be a personal brand but not everybody has it i've seen so many people try to create content and it falls flat they don't get the it factor they're not willing to share their heart they're not sharing anything new and if you are building an agency off those people you're gonna have to cut your losses as fast as possible
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
The third part is you wanna ask for referrals. The best agencies are grown off of VWOM, which stands for viral word of mouth. And you wanna ask them only after you got them a big win, if there's anybody else that they know and like that you might be able to help them with your agency to help grow their personal brand.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Which brings us to idea number three, ghostwriting agency, which has gross margins between 50 and 60%. There's a supply and demand problem with writers right now. Everybody wants to write a book, but no one wants to write it. They need ghostwriters. Same thing with content.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Right now, if you're somebody that can figure out somebody's voice and write in their voice to help them buy back their time, it is a beautiful agency to start. So here's the key things to not mess up if you're doing ghostwriting agency. The first one is to get paid upfront. When you start doing this agency, you need to get at least 50% upfront.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
If you've got multiple projects on the go, try to get lump sums of payment upfront so that you can fund your growth. The second thing you need to do, right, is you have to get on stages where other people that wanna write books are in those audiences.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
So if you wanna write entrepreneurial books or other types, you wanna get in rooms of entrepreneurs, you wanna get on podcasts of entrepreneurs, you wanna get in front of these people that have built-in audiences. I call it OPP, Other People's Platforms.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
So try to speak in front of large groups of people, explaining your process for ghostwriting so that you can create demand for what you have to sell. So number three is get familiar amongst a niche audience. So you wanna be the go-to person in your agency for let's say marketing entrepreneurs, or maybe sales entrepreneurs, or maybe operationally focused entrepreneurs.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
You wanna write the top books in that niche so that everybody that thinks about writing that book, when they go ask who wrote that book, they'll recommend you as a ghostwriting agency. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify?
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode. Which brings us to idea number four, virtual assistant placement with gross margins between 50 and 60%. When I wrote my book, Buy Back Your Time, tons of these agencies started popping up.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with idea number one, chat sales agency. Gross margins for this business around 40 to 50%. Here's the deal, it's the future. 2025, chat sales are on the rise. I have clients making over a million dollars over chat. No sales call, no funnel, sales chat only. My top sales guy in commission.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
It was almost like my book became their full-time salesperson. And it's been great. I've actually had friends of mine that have started net new companies in the last two years that are already doing eight figures. You starting off and helping people connect, their pain of not having enough time with your ability to recruit and deliver on a great virtual assistant service is the key.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
And the cool part is it's already been done and it's a proven model. So here's how you build that agency and not mess it up. Number one is get paid on delivery. It's way easier to sell if you can say, I will only charge you the moment the person starts and starts creating value for you as a business. Number two, guarantee placement.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Most recruiters that help people connect, especially virtual assistant, offer a two-month guarantee minimum. And if the person doesn't work out within that timeframe, you find them somebody else at no extra fee. And that creates a viral word of mouth that you need to grow that agency. Number three, send them a copy of my book, Buy Back Your Time.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Now, I know this is a bit of a plug, but let me tell you why. All of my friends use my book to promote their agency, especially to their marketing funnel.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
So if they have somebody on the fence and they're like, yeah, I think I should hire somebody, but I don't even know what I'd give them, they send them my book as a gift to get that person focused on valuing their time and understanding what they would give up to get more time to do the thing that makes them the most money.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Which brings us to idea number five, virtual reality training agency, which has on average gross margins between 60 and 70%. Now, some of you guys are gonna be like, what the heck is that? Here's what I know. I watch my kids play VR every night. They play this game called Gorilla Tag. They have their friends. It's this virtual community and it is the future.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
They're using it right now for flight training, surgery training, high stakes environments. It's almost pixel perfect experience. If you become an expert at this, you're at the beginning of a massive wave of retraining people through distant learning using virtual reality. What you need to do right is this. First off, you have to sell enterprise packages.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
You wanna sell big things to big companies so you make big profit. If you try to sell to SMB, small, medium businesses, there's a reason why they're small. So try to sell big things so they make big investments in your business. Number two, offer ongoing support.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
This is my favorite thing in any agency model is to figure out how can I offer a subscription service for ongoing revenue in my business? So what are they gonna need long-term? Are they gonna need upgrades to the training, to the modules? Are they gonna need access to have the people that you've trained to answer questions with one of your certified support experts?
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Whatever it is, offer an ongoing support fee to make it a reoccurring revenue business. Number three is finance the hardware. If you're gonna do virtual reality training, you might as well sell them the headsets. You can buy them wholesale, sell them at retail, or even more because you gotta manage all the configuration and the shipping, and then it becomes another way to monetize.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you you got a new episode so you'll never miss anything. Now let's get back to the episode.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Which brings us to idea number six, gamified learning platform with gross margins between 60 and 70%. The internet has taken over. Kids don't learn the same way anymore. Adults too. Everything has to be gamified. Everything has to have some kind of little leveling up and reward so that it really keeps the engagement there.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
We've seen it with some of these like online meetings and virtual trainings. If there's no way to incentivize somebody to come back and feel like they're winning by learning, then they're not gonna stick. And that is the future. So a few things to get this business model right. Number one, sell before you build.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
The fun part is there's existing platforms like membership.io where you can use their platform, sell it to somebody else, and then essentially white label that solution. But you pre-charge before you configure or build or pay for any software. So you make sure the customer is excited and ready to go. And all the gamification is already built for you.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
You just become the person that configure it for that company. Number two is target enterprises. The key I always think about is who would value this kind of platform? I think of any company that trains their employees that has high turnover, where there's real need for a great experience for learning.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
makes over a million dollars a year selling over chat. Here's how not to mess it up. First thing is you have to find a growing industry. If you haven't heard, roofing, solar, consulting, these are all massively growing and expanding industries. My easiest way to do this is search fastest growing industries on ChatGPT or Google and get into those industries, but There's more to it.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
So think commission-based sales reps like car dealership, insurance reps, retail, quick serve restaurants, anybody that has a lot of turnover amongst their employees and require training to get them proficient are gonna love this gamified platform. Number three is open to the public. What shifted in the market is the desire to try before you buy. This whole freemium concept.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
You're seeing this over and over in all these online learning platforms where they're doing these free communities where people can come in, get exposed to a little bit of what you've got, and then pay a subscription to get access to the rest of it. You've seen companies like Udemy do this.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
It is a massive way to get distribution because everybody's gonna talk about your free thing that's gonna bring you a lot of people that will eventually pay for your membership. which brings us to idea number seven, AI automation agency with gross margins between 70 and 80%. When I speak on stage at Tony Robbins Business Mastery, I talk about the power of AI and how it's transforming businesses.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
And everybody wants to ask is who can help me with this change? There is a massive appetite for agencies who are able to help small business owners to make the transition. A lot of people are scared around artificial intelligence, and my philosophy is this, is AI is not gonna take your job, but somebody using AI will.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
In the industry, we call this a co-pilot, and every role or function now has AI integrated into it. There was a statistic I saw recently that said 93% of businesses in the US have not yet implemented AI into their business. It is a massive opportunity, but these are the things you have to get right to make it profitable for you. Number one, consult on tools.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
See, teaching businesses how to use tools before building the automation is actually a massive opportunity. They need to learn how ChatGPT works, integrate it into their habits, understanding what AI tools exist for their function, if it's design or finance or operations. Then once you teach them that, you can get paid for the automation part. Number two is focus on cash.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Automate the things that's gonna make the business that you serve the most money first. That is the easiest way to not only get a massive win for the owner, but also to keep them coming back to pay you for more. The more money you help them make, the more money they'll reinvest in your agency. Number three is develop partnerships.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
My favorite way to get new customers is find people that already have a relationship with my perfect fit customer and then offer them advanced training they can offer their community that you deliver for free to get in front of them. Then you might offer them some kind of commission or build an affiliate program to reward them for referring people your way.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Which brings us to idea number eight, AI first SaaS business with gross margins between 80 and 90%. This is the one I'm personally going for. all in on. I've already launched two companies in the last month, and it's essentially focusing on AI first solutions to the world's biggest problems. Why?
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
I actually think SaaS is going to die, which is crazy saying this because you've probably seen me talk about this for over 25 years. SaaS now stands for success as a service, not software as a service, because businesses want a button or an agent or a tool that just creates an outcome. They don't need the software and the workflow and the data entry.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
They wanna be able to say, keep being successful. I don't wanna have to manage a customer relationship management software. I just wanna be able to ask the question about my customer base and it just answer it. That is the future and it's why I'm investing so heavily there. Here's what I'm doing that you can use to be successful in this model. First off, pick a boring industry.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
Second part is you gotta tap into demand. If you're gonna start finding clients that you can do this for, you have to find people that already have built their audience, not somebody that's starting with zero, existing audiences only. Find people with massive followership.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
See, most people wanna go to marketing technology tools because that's fun and sexy and everybody talks about it. I go to boring, I go to legal, I go to medical, I go to building manufacturing and approach it with an AI first solution because it's not competitive. Number two is I pre-sell the service. Meaning that before I build anything, I can prototype it. I can explain how it's going to work.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
I can even show them a virtual demo and get people to buy before I build anything to fund the development. Number three is build AI agents. Help your clients solve problems faster by implementing AI agents that monitor and take action on behalf of the customer before they ever ask. Examples of that are like purchasing agents, research agents, prospecting agents.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
These AI agents will be able to be specialized, focused on doing one thing, and you'll have a dispatch agent monitoring and routing the specific things that needs to get done to the different agents. That is the future. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.
The Martell Method w/ Dan Martell
I Discovered the Best Businesses to Start in 2025 ($1M Potential)
It's crazy, but some people with massive Instagram accounts or massive social media accounts have never talked to all of their followers because they don't have anybody to do it or know how to do it right. And you could be the person to get money to flow into their pockets. The third is you gotta connect to a CRM.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
I'm going to show you how you can be so productive and get so much done that it actually feels illegal. I'll do this by sharing 20 powerful principles that helped me unlock this illegal level of productivity in my time building three successful software companies and today while building my AI venture studio.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Productivity starts by choosing that one thing to focus on that makes everything else easier or unnecessary. So before you get into the work, stop and say, what's the first thing that if I do makes everything else work? Which leads us to principle number five, Parkinson's law. This one annoys me, but I see it happen all the time. Work will expand to the time you give it.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
To get more things done, be unreasonable with your timelines. Stop saying, can you get this to me by the end of the week and start asking, how about Wednesday? What about Tuesday? By just pulling timelines forward, you'll be way more productive, which leads to principle number six, the Pomodoro technique. I have massive ADHD and I can't work unless I make it a game.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
These principles haven't only worked for me, but for thousands of my clients that I've taught this to around the world. So they will work for you too. Starting with principle number one, the 95-5 principle. Most people have heard of the 80-20 rule, the Pareto principle, but you can actually take it to another level. It's essentially that 95% of your results come from 5% of your work.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
So a Pomodoro technique is breaking up your work into 25 minute intervals with a five minute break or a reset. And then I put on headphones and I play either binaural beats or songs without lyrics and I focus for those 25 minutes. That makes me massively productive because I can hyper focus. Which leads us to principle number seven, don't repeat yourself.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
If there's one thing I hate doing, it's repeating myself. So I have three steps that I do to make sure I never have to do it. The first is to systematize it, to create a checklist, a process, an SOP to get it done. Number two is automate it so I can take people out of the process so then I don't have somebody I'm dependent on that might be sick or on vacation to get it done.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
And the third is to enhance it with AI. Look at ways to automate it using AI and that way I never have to address it ever again. Which brings us to principle number eight, connect to triggers. I believe if you wanna be more productive, then you have to connect your best practices, your habits to triggers in your life.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
If you wanna take creatine as a supplement every day, then put it next to your coffee. Because I guarantee you're not gonna skip coffee. And if the creatine and the coffee are next to each other, grab that scoop of creatine and put it in your body. By connecting something I need to do to something I do every day, then I wire my brain to never forget.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Which leads us to principle number nine, the carrot effect. have something that you wanna do on the backside of doing something hard. And the cheat code is to actually tie it to people that'll also be affected so that they support you because they know that if you accomplish one thing, then they all get to benefit.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
When I was training for my Ironman, I put my family vacation on the backside of me training because I knew the vacation was something that everybody else wanted, which meant that they didn't ask me why I was skipping dessert or I was getting up early to train because they knew that the Ironman was tied to their family vacation. Which leads us to principle number 10, the loss aversion effect.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
You'll do more to avoid pain than to gain. That's why I'm a big fan of engineering stakes or downside in you not doing something. If you have a goal of doing a certain amount of revenue, if you don't hit it, there needs to be a downside. The downside is the stakes. It might be selling something you love or giving somebody you don't like some money. It has to be painful.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
The more painful it is, the harder you're going to work to get your goal. which leads us to principle number 11, positive peer pressure. The interesting part of human psychology is you'll do more for other people than you'll ever do for yourself.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
For example, if your dog's sick and you go to the vet and he gives you medication, every dog owner will make sure that dog has 100% of that medication all the way till the very end. You get sick, go to the hospital or your doctor because you got the flu. They give you medication. Most people stop at about 70% as soon as they start feeling good, honestly.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
That's why having an accountability circle, other people that you've shared your goals with, the things you want to get done with your day, your week, your month, will hold you more accountable because you don't want to lose face with those people than you just having those goals that you say to yourself and you write them down in private. which leads us to principle number 12, big rocks first.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
If you want to get a result in your life, start the first two hours of your day, focus on that result. That's why the morning routine is so powerful. It's not necessarily what you do, it's that you allocated that time for you, for your goals. You gotta do the big thing first in the morning to build momentum so you can be more productive. Which leads us to principle number 13, batch work.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Most people think they can multitask, but they can't. Multitasking means screwing up multiple things at once.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Taking similar type work that's sprinkled out throughout your week and then grouping it all together and sitting down for three hours, four hours and getting it all done is way more productive because you've ramped up your brain with all the different variables in the context to understand what you're trying to work on. Financials, creative work,
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
So for yourself, you got to figure out what is the 5% of the work you do that generates 95% of the value or the results in your life, which leads us to principle number two, the definition of done. There's this quote by Albert Einstein, a problem well-defined is a problem half solved. Most people don't have clarity around what they need to get done.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
sales follow-ups, batch them together so that you get in that energy of doing that specific work, which leads us to principle number 14, gamify progress. If you're not having fun, you're doing something wrong. Take your milestones and treat them like a game. One of my favorite ways to do this is take your goals and put it in a ladder and then give yourself a reward for each one of those goals.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
I call it the align goal ladder. You don't get the reward of the top level goal without getting the bottom ones first. And it's a really cool way to get separate teams connected and accountable to each other. If some other team is accountable for that first level goal and you're at the top, and if they don't get theirs, you don't get yours.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
And you're going to be asking them how they're doing, which is a very neat way to be more productive in a gamified strategy. Which leads us to principle number 15, create a not to do list. Steve Jobs used to say, deciding what not to do is as important as deciding what to do. When kids see me out in public and I'm driving one of my supercars, they always ask me, what do you do?
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
And my answer is always the same. It's not what I do. It's what I don't do. I don't drink. I don't smoke. I don't gamble. I don't play video games. I don't scream at people. I don't get into fights. It's all the things that take away from your life that actually stops you from being productive. Which leads us to principle number 16, upgrade your environment.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
I believe that your environment communicates your priorities. If you're serious about your work, that workstation should be a major investment. If you're creating content, you should invest in your creative space, creating content. If you're trying to be a top salesperson, then invest in the tools to be the top salesperson. Invest in the training.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Your environment affects your energy that affects your productivity. So if you need to upgrade your office space, get a new desk, maybe invest in that killer chair so you don't have back pains. But pretending like your environment doesn't impact your productivity is silly, which leads us to principle number 17, involved unattached. You need to put your heart into your work, but not your worth.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
The goal is to give it everything you've got, but don't beat yourself up if it doesn't happen. Be incredibly involved in creation and pushing things forward and being productive, but be unattached to the outcomes because you don't control those all the time. Suffering and feeling unproductive just makes you more unproductive.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
So disconnect from the need to feel more productive to get more done, which leads us to principle number 18, add a zero. 10 X focus is easier than 2X. Ben Hardy wrote a great book on this concept. You're going to wake up and you're going to work. So if you decide to build $100,000 a year business, then that's what you'll build.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
But the same effort, the same getting up, the same work to build that versus a million dollar a year business is the same. You just focus on different things. So you can 2X, sure, but you could also 10X and it's going to change the series of activities you're going to do. And that makes you way more productive. Which leads us to principle number 19, ask for help. If you wanna go fast, go alone.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
But if you wanna go far, go together. I'd never asked for advice from anybody, any help until I launched my book, Buy Back Your Time. Once I wrote that book and I realized the amount of effort and heart I put into it, I was willing to ask for people that I've supported over the years to help me promoting it and going on their podcasts and creating content with me.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
I can't tell you how powerful it is to get more done by having other people that you can co-create, collaborate with, get feedback, ask for support to not only be more successful, but make the whole process fun. The ultimate level of productivity is having other people that are helping you get the things done for you, which leads us to principle number 20, define your why.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Understanding what your success criteria for completion looks like helps everybody get clarity and that creates alignment to the outcome, which leads us to principle number three, the two minute rule. In my early 20s, I read this incredible book called Getting Things Done by David Allen, and he had this simple two-minute rule. If you get a text message, reply to it right away.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
If you have a big enough why, it will help you overcome any how. Most people are stuck in the, what do I do next? But they don't even know why they're doing it in the first place. Your why will help you skip from A to Z, where a lot of people want to go A, then B, then C, then D, then E. They think there's a step to do it.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
The thing is, if you think big enough, then you just have to skip to the end. I wanted to inspire a bunch of youth in my community. And I thought that I'm just going to start with a few people in my office. And that's how it started. There was five kids. We called it King's Club. And it was super fun and interesting.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
Now, last event yesterday, there was 115 kids standing room only because it only fits 100. And we're looking now to fill out a whole arena. What What shifted is that I changed my why. I made my why big enough and it took care of all the hows. But productivity is only the first step in your success journey.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
So if you want to learn the seven high income skills of the top 1% people in the world, click the video and I'll see you on the other side.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
If you get an email, reply right away. If you have a dish that needs to get cleaned, clean it right away. Don't put something off. Some people spend more time managing their to-do list than doing the thing on the list. Don't overthink it. Move with a sense of urgency, which leads to principle number four, the domino effect. The way you want to think about life, it's like dominoes.
The Martell Method w/ Dan Martell
20 Productivity Principles to Get More Sh*t Done
And that first domino hits the second domino and the third domino. And if it's big enough, important enough, the one thing, then it makes all the other dominoes easier. A simple example is focusing on my breakfast and what I eat versus how hard I'm going to train at the gym. I can't outwork out a bad diet. That's why food is always a leading domino to getting fit.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
And I know the person has this belief if I hear the language. And you know what I'm talking about. This language like could, should, it'd be nice right one two yeah yeah that language has the expectation of failure built into it So that's the limitation beliefs. And then on the other side of the coin of the outcome is the negative beliefs. So what's the negative beliefs that keeps people broke?
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
The rich people are evil. There's no chance you're gonna wake up to try to be rich if you believe rich people are evil or rich people don't pay taxes or rich people took advantage of somebody or rich people are unhappy.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
If I held a knife to your throat and said, step forward, You'll be like, well, I don't want to step forward because I'll hurt myself. It's like, yeah. So you'll never push for the goal if you think the outcome is negative. So until we work through those beliefs, I've seen that's what I call self-sabotage.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
The biggest work I do with entrepreneurs is understanding what are the unconscious beliefs they have that are literally self-sabotaging their progress to winning.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
Yeah, I think it's anything negative. So, I mean, I know I had money beliefs around. I used to, I had this crazy belief that everybody had to go bankrupt. that everyone had to in order what? If you want to be successful. Really? It was this weird belief. I read Donald Trump's book, and I read a bunch of other people's books.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
And when you look at the history, they all talk about if you're really trying, you're taking risks, and at some point, you'll probably go bankrupt. So get used to it.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
so like well if i have that belief how hard am i going to push to try to be successful if i've got a young family and i'm trying not to create pain in their life yes so that one kept me playing small for a long time wow yeah the other belief is you know what will other people in my family say if i have money oh my gosh do you ever feel guilty about the money you have i i felt so guilty louis you've known me for a long time i didn't tell anybody i had money
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
I was quiet about it. I didn't allow myself to buy anything nice until I was 30. I made my first million at 27, multimillionaire at 28, and it wasn't until I was 36 that I allowed myself to buy a McLaren.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
Well, and that is it. So you said a few things that I just want to kind of pull up to the surface is one of them is I'm worried if they expect me to do more. A lot of people don't want to call their shot or live a bigger life because then that becomes the new floor they got to live into. So that's a fascinating one.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
It's like, well, I don't want to create wealth because then I have to maintain that. And if I lose and people will visually publicly see me rise and fall. Yeah, that holds a lot of people back.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
But it's the it's the around.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
yes 100 and and um like for me it was what would my family say like oh you're too cool for us now why did you get that kind of car i remember dude i got the car especially canadian oh yeah it was the only mclaren in the province i lived in and they used to have to go to montreal to get service wow and i remember the first time i had it for almost two weeks i didn't want anybody to know it was in the garage i was i was i wasn't even sure how it was gonna like
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
like be with it. That was really weird. And I remember the first time I wanted to go to the gym and drive it with my wife, we went and worked out every day, you know, Renee, and she wouldn't come with me. She took her car. Why? She didn't want to have to deal with what people were going to say.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
So it's fascinating that like when people just kind of try on these ideas, like what would it mean to say, even a lot of my clients, I say, can you say I am ultra rich? They can't say it. Nope. Why not? I mean, everybody's got a personal story, but what does that mean? Why does saying the word ultra rich scare you, frustrate you, like you're the judgment? What is it? What does it mean to you?
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
I think there's a part of it that is if I acknowledge it, then I'm different than other people and they don't want anybody to think that they think they're better.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
really yeah I mean I'm that way man I don't want anybody to think that because I drive a certain car or fly around in my jet that I think I'm better than you because that's and you're the same way like we don't yeah right I don't the reason I don't wear watches because I don't like it to get in the way I appreciate beautiful things in design yes but yeah I'm definitely when I first got the McLaren I was worried that people would treat me different and guess what they did they do they look at you differently dude I remember the first
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
it was awesome i mean i showed up i went and did a talk at a rehab center i'll tell you why so i pull up to go i do a lot of work with troubled youth and every kid immediately the the like they want to know what i have to say whereas before i'd show up in whatever car and then they'd be like who is this guy is that fascinating so you know perception is reality but
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
Yeah, people do treat you different. And sometimes if you are comfortable with it, you can use that to fast track conversations. And if you're not okay with it, then it can be a source of a lot of pain. And I think that's the mindset.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
Yeah, I'm gonna say Gary Vee for sure. I know you know. I just interviewed him yesterday.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
That he uses his money to create and to help other people. And I would aspire to always be that. And that's what it is. And I think that if you truly, it's like when people say, well, I don't need to be rich. And I'm like, cool, why don't you become rich? And then if you wanna do good with it, then you can. Like, why wouldn't you accumulate the resources?
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
If you think somebody else, the government, this other entrepreneur, the CEO isn't going to do right by having that money, go get it. And once you got it, decide what you want to do with it. Right. That's the way I think about it. So when I watch Gary
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
you know, create his empire and then reinvest it into content and helping other people and running these big events and building companies, inspire entrepreneurship and help and really like help other people around them become wealthy. I mean, we've seen Gary over the years make concessions for his career for other people. I mean, dude, even the fact that he helped build his dad's wine shop.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
Most people don't know this. He built it to 60 million. He owned none of it and was paying himself maybe 100K a year. Dude, I don't pay my CEOs 100K a year if they're generating 60 million a year. Dude, that's not how the math works. So he inspires me just the way he shows up. I think Alex and Layla Hermosi, friends of ours, they do the same thing.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
They're very much like, how do I use this to create more? How do I buy back my time? Because I really think it's about an experience and a leverage thing. Wealth should be an opportunity to live a more fully developed life. I think the word empire subtitle in my book, I believe an empire is a life of unlimited creation you never have to retire from.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
And I think everybody should want to aspire to do that. Just be a creator. That's why I talk a lot about artists and creators in the book. The book's really meant for people that are starting off, because I don't want them to get the wrong head space for what it means to be successful. And I try to teach them how to value their time, the math behind it, the value of it, the worthiness.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
And then allow yourself to, if you have a desire to drive a supercar, don't tame it. If you have a desire to own a jet, don't tame it. There's nothing wrong with that. Live in a beautiful home. I think the number one thing you could ever do for somebody else is inspire them. to live a bigger life and you don't inspire people by playing small.
The School of Greatness
4 Money Mindset Secrets to ATTRACTING Wealth & Abundance
I always look at two things. Let's say the goal is becoming rich. There's two parts of this. There's this limiting beliefs you have about yourself about being rich. And then there's the negative beliefs you have about the achievement. So both of those are in the mind. So think about limiting beliefs is like, well, I can't do this. I've never done this before.