Dan Martell

Well, here's the... Because I'm all about mental models. The mental model is this. When you start off, you will deal with $10 mistakes. And those $10 mistakes will probably frustrate you. Cell phone comes in. Oh, 90 bucks. It should be 80 bucks. Why is it over... Data over it, blah, blah, blah. And you call... You call to say, hey, it's 80 bucks, not 90 bucks. I want a refund. Right.

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And so I had success. And because like I went from failure to some success, like the first year we did almost a million revenue, but nine hundred and eighty thousand. And then it just kept doubling year over year when the awards got features like entrepreneur of the year, all that stuff. And I was so scared of losing that that I just I just worked. you know, and I, and I was early 20.

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That was like, you know, 24 when I started that company. But at 27, I was in a relationship with a woman and she, you know, she put out with it for two and a half years of somebody that wasn't present, wasn't there, you know, canceled on her for, you know, everything from like birthday parties with her friends to whatever I was traveling 200 days a year. I just wasn't present.

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And one day I came home, we had just got engaged about five months prior and Just bought our first home together. I was working on a Sunday and I went in the morning. I was supposed to be home for dinner because we're going to her parents' house for dinner that night. And six o'clock, you know, hits and I look down. I'm supposed to be home at five. So I like jump in my car, run home.

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And I walk in, big smile on my face, and I find her in tears. And she's just beside herself. Like she couldn't, you know, you ever make a woman angry that she, you know what I mean? Like. I have. Yeah. Like she was emotionally drained and she just takes the ring off and drops it on the counter and just blurts out, I'm done.

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And she walks past me and goes to her parents' house and that was the last they were together.

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I don't know if you know this, Tommy, but when women get to that point, it's done. It's done. Capital D-O-N-E. Like it's done. Like she was, there was no recovering from that. And I try, trust me, I wrote the emails. I asked her friends, like I did everything promise. I'm going to change. And it was a wake up call.

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And you know, it was crazy as it was six months before I ended up selling the company. So everything I'd been doing for our future sacrificing ended up happening. And I'm by myself in this house, waking up lonely, anxiety attacks.

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For a while, I was worried that because I was so driven that someday the conversation I have myself is like, maybe I just have to admit that I'm always just going to be that fun uncle and never have a family myself because I don't want to go through that again. I don't think it's fair to the partner. And I essentially started going down that path. And then I was like, this is stupid.

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You know how to solve problems. Why are you giving up on a relationship in the future? And And that's when I went to San Francisco and discovered a completely different way to build companies. And that that was when buying back my time really I was good at it before. I mean, you don't build a multimillion dollar company if you don't understand how to delegate and people and all that stuff.

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But that's when I understood the concept of leverage and letting go and empowering people. And that's when everything that was when I got it.

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So the first company exited for, you know, almost 10 million, ended up becoming. Is it Canadian? Yeah. Well, no, US, but I mean, I got paid. It gets converted into Canadian when it ends up in the bank account.

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But the thing to know about that is like, that was the moment where you do it all for the money and then you realize that money doesn't change you. Like, it sounds crazy, but Tommy, you know this. Like, you know, people, it must be nice when you have money. It's like, here's what I've learned about money is money doesn't change anything about me. It makes me more of who I am. It multiplies you.

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Yeah.

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And I was a sad person. And guess what? I was sadder because I had it. Because I had to look in the mirror and go like, OK, I got to the place that I said I wanted to get and nobody wants to be around me. Like my brothers were like, you're a horrible brother. Your friends are like, dude, you guys, you got to get over yourself. Like literally, what am I going to do?

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So that was like sounds what for a lot of people is like the holy moment. But for me, it was like a big wake up call.

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Because you come off as an intense dude. You do know that.

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Yeah.

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It's very simple. I mean, there's a process for, you know, setting annual quarterly goals, right? You mentioned OKRs and KPIs and metrics and all that stuff. Like it's, there's a language of business, you know? It's like, if you want to lose weight, you know, it's caloric deficit. I mean, it's math, okay? But the question that I, when people ask me that, like, do you turn off, right?

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Why are you so intense? What they don't understand is like, I am already enough, right? Like, Tommy, I want like everybody listening to understand there's no place for me to get to. There's zero place for me to eventually arrive. No, there's it's literally and you can talk to my team like I just wake up every day and try to be the best version of me.

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for people I care about and try to create value. And I would like to be better today than I was yesterday. And I don't think that's difficult. I think if most people understood how close they are from being great, it would fucking freak them out. Because it's literally an extra 10 or 15%. Think about this. If you want to get healthy, most people can hold on five days a week.

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And then cheat meal Saturday that turns into cheat day Saturday that turns into cheat weekend. And then they give up all their gains. So like literally people are so close to living the dream of the life of their dreams. And it's not that much extra work.

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And when you get to a place where you realize like there is no place for me to get, it's just can I be better this week than I was last week in all aspects. Right. And it's not about doing more. It's about doing less. It's like I got rid of the vices. I got rid of the bad behavior.

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I got rid of the emotional response to situations that were tough that didn't serve me so that I could become the person that the people I care about the most, my family, my team members, my customers, they get the best version of me. So when people say like, when is enough enough? I'm like, when will you stop doing all the shit you know that hurts other people?

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And until you can get to a place where you know that you're showing up as your 10.0 version of yourself, the most empathetic, driven, giving, resourceful, creative person, which I would argue probably never. Because if I was created in God's image, then how am I ever going to get to that place? Because his vision is way bigger than anything I could ever do on my time here on earth.

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So I wake up every day to do that. And while I'm doing that, I give it to other people. I share it with other people. It's why we do this podcast. It's why we create the content we do. We are here, I think most people, every human, to become the best version of themselves.

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Another way to think about it, I like to say often, is become the person you need most in your darkest days and share that process with other people. Give it to your family. Give it to your community. Give it to your CrossFit gym, your church. I don't care where. But to not share that is so selfish. Yeah. When people say, well, when is enough enough? I'm like...

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Never, if that's my, this is the rules of the game.

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No. Keep going. He's like, I like to play golf. I will play golf. And if I happen to win, game on. I'm going to keep playing golf.

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That's what my wife always jokes. Dan would pay somebody to wipe his butt. Although you can get a bidet and call it a day as well. That's true. Yeah.

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Well, it's why is there fat life coaches? Why is there business coaches that don't have businesses? Nine times out of 10. They just don't know what the fuck they're doing. Right. And this is what's funny for me because I coach a lot of coaches. I coach like literally the eight figure coaches that are like ready to give up because their life looks like hell. They I get the call. It blows my mind.

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These people, it's like they're charging their customer premium and then they bark at whatever the investment is to work with me. And I'm like, you don't understand, like you're communicating that A, you don't value yourself. Like the reason why you do these things is because you know what your worth is. And I'd rather have a chef that takes care of my food.

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I'd rather have people that help me with my sales. Like I'm willing to invest in me because I'm a good investment. So here are these people that are getting paid to help other people and internally they're conflicted. And it's a crazy epidemic, man. I like see it. That's why I'm a software guy that just happened to understand how to do this. But I've been there, done it. I'm a practitioner.

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I'm an operator, first and foremost. I teach people because I think it's part of my calling. But when I talk to these coaches that are upset because they're like, we need more leads, we need more sales. And I'm like, the way you're showing up right now energetically is the reason why your buyers are showing up like that for you. It's like, I think the easiest thing to sell is sales training.

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Because you imagine somebody's on the other line and they're a salesperson and you say that to them. It's like, hey, what are your customers doing for you? Well, they're saying, I'll get back to you and they're doing this. And then it's like, okay, well, here's the investment. Do you want to join? They're like, hey, let me think about it. hey, can I challenge you on something?

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You know, like it'd be the easiest sale in the world because you're like, how you're showing up right now is how your customers are showing up. You just told me they do this and you're doing it to me. So if I was in sales training, I would crush it because I think it's the easiest one. But, you know, you said something a second ago I want to also double click on.

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It's about, you know, being cheap, right? I remember I was doing an event with my buddy, Roddy. He was running the whole operation and we were looking for a venue and we found a venue and then we wanted to like negotiate the food, right? We're going to do a dinner and a lunch. And I knew the person as I grew up in a small town and I was like, hey, dude, let's try to ask for this.

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And he stops me and he goes, Dan, we could. And you know what? You have enough influence that they would probably do that for you. But here's what I know about the small town we live in. And honestly, even bigger than that, your reputation is you don't want to be known as the guy that nobody can make money with. And when he said that, I was like.

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He goes, because, dude, in the moment, you're going to need something from somebody. If you're that guy, they're not going to go out of their way. They're not going to make an exception.

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If you're always trying to negotiate the least amount of money. So, like, let's say you know somebody's hard cost is X. And you're like, hey, I want you to do it for me for X because I'm going to bring you all this future potential business. And they don't make money with you. Right. They made revenue, but they didn't make any profit. Then you're known as the guy that nobody can make money with.

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So if you're in a pickle and you need somebody to show up and do something for you, then they're not gonna show up the way you need them. And again, then you look at your customer base.

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If you have a premium service, like you want your customers to pay a premium, but then you're trying to act like you're trying to get the best deal, and then you're pissed off that your customers are always asking for a deal. It's like, you go first, you show up, and that is how the world works.

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And I'll tell you, that lesson Roddy taught me, it's like when I work with somebody that's a top, their thing, whatever their price is, is their price. Why would I negotiate? I'm not negotiating. This is what it is. And if you don't want it, cool. And to me, I think that that just creates a story in your mind, a personal, like, you know, kind of what I'm worth.

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Yeah. It never existed before I wrote the title. Just kidding. Never did.

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And it just, it aligns everything to support your dreams. I think most people work against themselves by doing stuff like that.

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What took you so long?

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Yeah.

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Or, you know, they go to a hotel and there's valet and they go, screw that. I'll park my own car. I ain't paying 15 bucks for valet or whatever. Like literally people have problems when they start off with $10 problems. And if you don't learn to elevate your size of your problems, you will always play to the level of that problem size.

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Yeah, camcorder method.

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Let me share this with you, Tommy, because I think there's a lot of fears that people have about building a team, right? And the reality of it is if you don't confront those fears and work through them, then you'll always be... Thank you. Thank you.

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Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.

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Kelowna.

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Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.

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It's that simple, dude. Every Tuesday, I have a standing meeting on the mountain. We hike the mountain. It's called the Tuesday Morning Founders Hike. People fly in from all over the world. Come hike. Tommy, tell them to come work out with you. Don't do, don't do meetings. I think meetings are kind of silly.

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It's like, if you truly want my time, come to where I will be and we will both do something productive and we will have a conversation. And it didn't take anything from me. I call it net time, no extra time. I always compress things into groups. That's why I love social is I can come on here, share my message with you, your audience. It's like a great honor.

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And then grab all this content, clip it up, post it for social for other people. And the truth is I'm going to help way more people doing that than I ever will take in a meeting with an individual one-on-one. That's a fact.

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So anytime I say yes to a one-on-one meeting to help somebody in their business, I'm saying no to spending that time with my videographer sharing a message that could be seen by millions of people. And people don't understand when they're saying yes, they're accidentally saying no to something else.

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And when they say no to something else, they're saying yes to their dreams or saying yes to their future. And I just think it's like once you... The power of no. Yes. And just like get OK with it as long as you understand when I get that time back that you're not wasting it. I'm not going to sit around on a couch and do nothing.

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I'm literally going to reinvest it in myself and my business and my team or I'm going to get massive leverage.

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Dude, I call email a place where words go to die. Oh, 100%. I refuse. My DMs refuse to answer. Every Friday, I do a Q&A on my Instagram. If you want to ask me a question, I will answer it, but I will record the answer and it goes to everybody. And I think anybody that wants anything other than that is selfish. And I will call them out on it. Why can't you tell me what tool you use for this thing?

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I will tell you on Friday when you post the question and I share it for the world. Stop being selfish.

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Dude, let's do it, man. You ready to do this? Yeah, I'm a hardcore ass kicker just like you. I'm ready to go, man.

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Yeah, I heard recently that the most consistent, the most common thing is a consistent man with no results. Yeah. Think about that. There's so many people that get up and they do the same thing day over day over. Yeah, dude, I have a team that keeps me on a case. I know Tommy hit me with some. All right. Give me, give me the $50 hack. Well, I call it 50 to fix it or the 50.

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Yeah, it's essentially saying to your team that if something comes up that you can solve for less than 50 bucks, you should just spend the money, spend it yourself, expense it. And all I ask is that afterwards you tell me that you did it so we can have a conversation.

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But I never want to stop my team, especially the frontline workers, from solving problems for themselves or their customer because they need approval. So, and what I do that most people don't realize is it's 50 for frontline workers. It's 500 for leaders. It's 5,000 for managers. It's, you know, 50,000 for C-level.

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So you just figure out what you empower and trust other people to invest, solve problems and let them know. And that we do this across the organization.

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No, they're looking at you and they're confused.

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I know. It is. How did this guy figure it out?

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I mean, this is what... I'm going to tell it and people are going to be like, never... Like... So A, I pay them to read books. And I know some people like, hey, if you're, I know they say, if you're in the C-suite, you have to read books. And that's fair. At the C-level, we're reading books every month. We're sharing notes. But in my company, so like I will have my direct reports.

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If they're dealing with a problem, we do learning and development plans. I will tell them the book to read. And once they're done reading it, send me some notes and I will give you $500. I pay my team to read books all the time. I buy courses for them. I pay for them to go to the seminars that are relevant to them. I don't invite them to mine. Although I do, but I don't.

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And then the thing that I do that is probably the most valuable thing, which confuses me why people don't do it, is I go and I personally curate their peer group, their mentorship group. Think about that. I have a COO. I need him to elevate himself. I go and I talk to my friends that have great operators and I invite them to get advice from that person. And I teach them.

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Yeah. I mean, anybody that, that follows me for a little bit, we'll know that, uh, you know, addiction plagued me as a teenager. So I ended up in a lot of trouble as a kid. I ended up I was imprisoned twice by the time I was 17, and, you know, I had a moment that transformed my life. I ended up getting in a fight and thrown in the hole. So anybody, you know, knows about solitary confinement.

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I literally show them how to ask advice, how to build a relationship, how to follow up, how to get a mentor. I teach that to my direct reports because every time, buy back your time, that I teach them to bring somebody that's further along, way past where we are, they get that person to be an advisor or mentor, then I get all that person's knowledge without having to be involved.

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Dude, that one alone is like, it's my go-to all the time. I do it with these two people in the room. Like, hey, who are you learning from? What do you need to get in front of them? You want me to make the introduction? I'll get you the meaning. Here's how you have it. And then now you have that relationship. You have the relationship. I don't need the relationship.

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It's a bottleneck if I'm the one that keeps it.

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And Anne's my assistant for those listening. Anne is... She's my executive assistant, a.k.a. just... Everything.

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And Anne has her own assistant.

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Yeah, so to me, it's 50 to fix it. It's the one, three, one rule. That's one of my favorites. So like when somebody comes to you with a problem, I want you to ask them what problem are you trying to solve? What are the three options you've considered? And what is the one recommendation?

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Because if you always have to be the smartest person in the room to solve problems, then you'll never have a business that grows. Because that's why they call it a bottleneck. The constraint is at the top. And every CEO runs into this. And I probably annoy my team because like, and literally, look at her bouncing her head. Because I literally should be like, hey, this happened. I go, cool.

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What do you want to do about it? What do you want to do about it? I don't know. How long is it going to take you to figure it out? But I've never done this before. I know. Take the time. Evaluate it. Tell me what your 1-3-1 is. And honestly, 9% of the time, the recommendation, it sounds great. Do that. So like that is a big one.

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The other areas of leverage for me is like I bring the philosophy of buy back your time into my personal life. Like I have a full-time house manager. She's the CEO of all my personal stuff, all my real estate, all my vehicles, all my, like everything. She literally, when I say everything, people don't understand it. I just bought a new McLaren. She managed the whole fucking process.

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And when the sales guy from the dealership was calling me to ask me questions and I told her, she called him up and said, you do that one more time. We're going to somebody else. Like I literally empower my people to take care of things because I don't give a shit about pain protection and insurance. It's not going to change my life. And I don't want to know. Let her make the decision.

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I just want the car. Yeah. While I'm out there doing what I do best, which is being on here, she's making those decisions to allow me to buy back my time. So we do that in our home life, my wife and I, at a level very few people have ever seen. I think that's a big area. That's the one thing is a lot of people do get good at business, but they don't do it in their home. Yeah, why not?

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I literally don't pack my bags for any of my trips. No Ironman trips. See, I'm not there yet. That's something I'm designing.

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I was there for three days, and on the third day, I had a guard named Brian come and find me. He hadn't been working the day the fight happened, and... Brian was one of those kind of cool guards, if you can say that. He looked the other way if you were wanting a second dessert or if you knew you had some stuff you shouldn't have.

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And when you turn off, you turn off. Yeah. I'm a professional goofy dude. Me too. But when I work, I know I can tell. That's why I like you, man. But when we work, dude, hey, watch out. Because I'm incredibly effective.

The Home Service Expert Podcast

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And I'm unapologetic about it. And I ask people to raise themselves to the standard. When we work, we work. And when we don't, game on, man.

The Home Service Expert Podcast

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Yeah, here's the thing, Tommy. I love your audience. I told you before, my brother's a home builder. The local service folks, they got my heart. I think they're literally the backbone of everything that we experience in our communities are based on the people that you hire and the service you offer.

The Home Service Expert Podcast

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So if anybody wants my internal playbook, and I'll give it to you as well, my EA, my executive assistant, internal SOP, just follow me on Instagram. That's all I ask. Find me, Dan Martell, 2LZMartell on Instagram. Go there now. Follow me and just message me, EA, but say that you heard us on the podcast. You know, mention Tommy or something, and my team's monitoring that.

The Home Service Expert Podcast

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They will send you the direct link to the Google Doc. Sanitize, obviously, but it's got everything in there, man. It's got my North Star principle for my executive assistant. It's got how I manage my life, my meetings, my structure. It's all there. That's my gift to your audience.

The Home Service Expert Podcast

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Here's what I would share with everybody. We don't get the life that we want. We don't get the life that we desire. We don't get the life that we set goals. People like all this stuff, right? Which I get, they're important. We get the life we focus on. And I think the most important thing that I could share and encourage people to consider is what they allow themselves to get distracted with.

The Home Service Expert Podcast

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What do they focus on? Some people are more worried about the news and what happened in the city next to them that they have zero control over than their own life. But all I know is that if I focus on lack and frustration and where I've been wronged and why it's not fair, I can tell you what your future will look like.

The Home Service Expert Podcast

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If you decide to find, like literally go out of your way to focus on the positivity, the opportunity, the abundance, the fact that, you know, we were just talking about the American dream. I think it's a beautiful thing. Like literally it's in your control. and you can understand how special that is, I can tell you what your future will hold.

The Home Service Expert Podcast

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It has not like all the other stuff against skills and beliefs and character traits are important. But like you said, I can't believe for you. I can't force you to focus. But if you literally just ask yourself, what am I focusing on? And you go positive or negative and continue to replace it with positive.

The Home Service Expert Podcast

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Even if you don't believe the story, believe the focus, believe what it is you're telling yourself. I don't give a shit if you believe. That's what faith is required to do. So what I learned at 17 when I got sober is I had to have faith. They called it blind faith. I had no proof that what they were saying was going to work, but they just asked me to have blind faith. And that transformed my life.

The Home Service Expert Podcast

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So, you know, some people, if they're lucky, they graduate to $100 problems and then eventually, hopefully, $1,000 problems. And there's at some point a level where the person cannot deal with a bigger problem. And if it's 10 grand or 100 grand or like whatever number that is, could be a million bucks. And you know these people, they're stuck.

The Home Service Expert Podcast

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And that's what I want for everybody listening. Believe. Believe in yourself. Think about the great stuff.

The Home Service Expert Podcast

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Dude, it was literally an adult prison. So I was I spent it was a cell block. It was there was two juvenile detentions due to the kind of the severity of my progression as a as a essentially criminal. And so Brian comes and gets me out of the hole. And he's just like super disappointed, like shaking his head, like just like, what are you doing? And he says, come with me. And I follow him.

The Home Service Expert Podcast

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An honor.

The Home Service Expert Podcast

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And we're heading back to the cell unit, the cell block. And we walk past the door. Now, in prison, in the hallways, like there's places you go and places you don't go. I've never been past the door. And the next door down the hall, 10 feet, is the guard unit that looks over the two cell blocks. And he opens the door and he says, come in. And I'm like, I'm not supposed to be in here.

The Home Service Expert Podcast

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I thought it was a trick. And he brings me in there. There's nobody else in there. It's just him. And it's like the inside of the one-way mirror. I've never seen it. And he sits me down in the corner and he just, he goes, what are you doing here? I was like, well, I got in a fight with Kirk and they put me in the hole. He goes, no, not that. He goes, what are you doing in this place?

The Home Service Expert Podcast

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And I was like, well, I, you know, stole some guns. I got in high speed chase. You know, I got in trouble with the law. He goes, Dan, none of that, man. Like, what are you doing here? And I was like, what do you mean? And he goes, I've seen you like do your homework, stay out of the politics, stay to yourself.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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Like, I don't know if you realize this, but I've been here for 10 years and I look at you and you don't belong here. And I don't know if it was just the way he said it, but Tommy just made me feel like maybe he knows something I don't know. And it was the first time in my life that I felt like somebody believed in me way bigger than I believed in myself. I had zero belief.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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I felt like I was a piece of shit. I felt like I was zero. And there was something that happened in that moment when he said that. He said, I want you to understand I believe in you, man, and you don't belong here. That I just like kind of planted a seed to crack me open. Because I thought he had no reason to do this. He'd get in trouble if anybody found out I was there.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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So Brian shared in that moment a vision for what he thought my life could look like. And it took a couple months to kind of work my way through. I ended up getting released to a rehab center. And I spent 11 months in therapy. Like this is a, it's a facility in the middle of the woods. And they put it there because... 11 months. 11 months. And this is for drugs? Yeah. Hardcore. Hardcore, like...

The Home Service Expert Podcast

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Well, I mean like, yeah, Coke, marijuana, you know, like just any, my drug was just not feeling right. Like, and, and some people, and this is 17 years old. I'm 17 when I went there. Yeah.

The Home Service Expert Podcast

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Yeah, yeah. We got all the good stuff from the States. And it was, you know, at the end of this program that literally rebuilt my self-esteem, the relationship with my family, that I was helping Rick, the maintenance guy, clean out one of the cabins. It was built on an old church camp. And in one of the rooms was this old computer and... This yellow book on programming.

The Home Service Expert Podcast

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It's called Java Programming. And I just opened it up and, you know, looked at it and I thought it would, you know, be completely foreign to me, but it read like English. And I just started the computer up and followed the instructions, chapter one of this book. And in 20 minutes, I got the computer to say, hello world.

The Home Service Expert Podcast

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They might be worth a lot of money to everybody else, but they'll never get to their next level because they can't graduate. I call them factors of 10 problems. So what I always invite myself to do is to be comfortable with a higher quality problem.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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So we're talking. 26 years ago.

The Home Service Expert Podcast

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It was before that.

The Home Service Expert Podcast

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Yeah. This was 1997. 1997?

The Home Service Expert Podcast

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97.

The Home Service Expert Podcast

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Oh, yeah, yeah. So, like, the computer was in there. It was from 15 years prior.

The Home Service Expert Podcast

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It was a 486 computer.

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Yeah. It was just because it was on this old church camp. So, it's not like somebody brought it in 20 years prior.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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You were just... No, this is, like, terminal. Like, I followed the prompts. And, I mean, it was nothing special. But in that moment... I don't know. I just thought, this is cool. Like I've never built anything.

The Home Service Expert Podcast

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Dude, I didn't even, I didn't ever create anything my whole life. I was just like a troublemaker. Like I was, Dan is always in trouble. That was like the brand I had. And for the first time I created something and like I'd heard about computers and this thing, you know, eventually I got out and discovered this thing called the internet. Turned out kind of to be a big deal.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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And I just became passionate about building software. And I just allowed myself. And I didn't know it at the time, but I just became obsessed. Like Tommy, when I say I was, I was obsessed, I would stay up till two or three in the morning and like code. And my dad made this, this rule with me. He said, if you finish the book, I will buy you the next book.

The Home Service Expert Podcast

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You have an unlimited budget for books, computer books at the time. And then I started building software for, for myself, websites, you know, apps, you know, digital cameras came out. They had one megapixel cameras. So I built this app that all my friends could upload their photos to. Like it was just literally the beginning of the internet. And I got to ride that wave.

The Home Service Expert Podcast

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And it came from a place of like literally not feeling like I was worth anything to then all of a sudden people writing about me in newspapers and talking about some of my success. So it's been a wild ride.

The Home Service Expert Podcast

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You know, it's funny. Cause like, as soon as I had kids, my first, I remember I was like driving around my son. I called my mom and I just said, sorry. And she's like, for what? You know, I have two younger brothers and older sister. And I said, mom, I have one. And I can't even imagine how hard this was. And we were so tough on you. Now, I grew up in an alcoholic home.

The Home Service Expert Podcast

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My dad was in sales, wasn't home a lot. So like there's all of that stuff. And, you know, for a long time, I would say that there was a lot of frustration and anger for what I experienced as a kid. You know, there was emotional abuse and some physical abuse and all that stuff. But today I sit here, man, and I'll tell you that like they were the exact parents I needed.

The Home Service Expert Podcast

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Maybe not the parents I wanted, but 100% who I needed to become the person I've become. And what's funny is that a lot of entrepreneurs, CEOs, whatever, anybody, they get pissed off at their parents. You got to understand, like, if you're listening to this podcast, you're probably cut from a different cloth, right? Like you probably read a book on personal development.

The Home Service Expert Podcast

Re-Air: Buying Back Your Time with Dan Martell

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My dad doesn't even know what personal development is. My mom was, she was adopted. Both her parents were alcoholics. Like she didn't grow up in any environment to teach her any good habits. So like I could sit here and be upset at them or just be like, no, man, this happened for me. And I mean it.

The Home Service Expert Podcast

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I think it's what drives me today to spend, you know, the thing I'm most proud of is that like I go back to that same rehab center two or three times a year, speak to the kids, share my story, support them in their sobriety. And that wouldn't have happened if I didn't have the parents I had. It was tough. I don't enjoy what I went through, but I wouldn't change a thing.

The Home Service Expert Podcast

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What they didn't know, though, is just how to deal with a kid like me. Dude, I got diagnosed with ADHD when I was 11.

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Exactly. Put on Ritalin, thinking I was broken, all that stuff. So it's like, look at our drive.

The Home Service Expert Podcast

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Yeah, and if you think about, like, And it's not a curse, by the way. No, no, it's a superpower. It is. And when you think of like, what would you do to create a powerful person? Okay. Like if we just sat here and said like, okay, we want to create a person that becomes really, you know, well-adjusted and determined and all this stuff, would you give them an easy life?

The Home Service Expert Podcast

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Exactly. So it's like I got the privilege of going through what I did. Luckily, at 17, luckily, I got sober. I got through it at a young age. Right. Don't have an adult criminal record. And from that, I was able to build what I built. And I know for a long time, and I'm assuming you can relate to this. The building was from a dark energy.

The Home Service Expert Podcast

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It was a prove my dad wrong, prove all the parents of the friends of mine wrong, like just fucking drive. And then eventually I realized like, that's hard. How about we make it about other people? How do we heal the internal stuff, the trauma, right? The capital T, the all caps of the work.

The Home Service Expert Podcast

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And I've just been fortunate enough to have been introduced to people along the way that have shown me a completely different way to build and create and live that just feels way lighter. And that's why I wrote this book. It's why I sit here today.

The Home Service Expert Podcast

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So, you know, I started building companies when I was 17 and it took me a long time. Like people see me today and they see the private jet and all that stuff. And they're like, oh, you're pretty young for the success. And I'm like, no, you don't understand. I started like 26 years ago, like full on attack problems, maniacal, obsessed, 100 hour weeks.

The Home Service Expert Podcast

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And what happened was, is after two failed companies that, you know, started at 17, failed around 19, started another company at 20, failed again at 22, I almost gave up. One of the biggest gifts that I have is that my parents didn't expect shit from me. Like, literally, they were like, Dan's sober and not in trouble with the law. He's good.

The Home Service Expert Podcast

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So there was no pressure to do anything, which meant I could try and swing for the fences and not worry about failure. And what happened at 23, I read the book, The E-Myth.

The Home Service Expert Podcast

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Yeah. Had him on this podcast. Dude. So crazy Michael Gerber. Yep. Because he is. He is crazy. Love him, but dude, Sarah's pies. And... I decided that's what I was missing as an entrepreneur. I had no systems processes, repeatability. So I hire an E-Myth coach, real money. Okay. I think it was a 1500 bucks a month. This guy named Bob. Okay. US. I'm Canadian. So it's real, real money.

The Home Service Expert Podcast

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It's not monopoly money. Oh man. Yeah. Crazy. I'm 23, dude. No business. Two failures. Like I could barely make the payments every month. I didn't want them to know, but like every month had to, to, to hit. And Bob taught me how business worked. And he he started with simple stuff like begin with the end in mind. Let's write your eulogy. Let's talk about vision, all that stuff.

The Home Service Expert Podcast

Don’t Go Broke Trying to Get Rich with Ryan Pineda

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10X is better than 2X, and

The Home Service Expert Podcast

Don’t Go Broke Trying to Get Rich with Ryan Pineda

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Such a great website, wealthyinvestor.com.

The Home Service Expert Podcast

Don’t Go Broke Trying to Get Rich with Ryan Pineda

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You've got to redo the pipes. You've got to get the cakeless.

The Home Service Expert Podcast

Don’t Go Broke Trying to Get Rich with Ryan Pineda

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And now my job is to make sure my leadership team makes the right connections and gets in the right groups.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

I taught a hundred kids this one skill that if you learn it, you're almost guaranteed to make your first million. I've gone from dead broke at 24 to a millionaire at 27. And today I help business owners generate millions for themselves. In fact, I've helped over 10,000 business owners around the world get rich, but I'm on a mission to make young millionaires.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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It's about volume over perfection. And the more you iterate and learn, not just repeat, because that's what most people do, is how you will learn faster than most. Trust me, it doesn't take a long time to get good. You just have to start to get good. The third area is about getting feedback. Does anybody know Jimmy's YouTube name? There we go. You guys all know Jimmy. That's good.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Mr. Beast today I think is, you know, mid-20s and is one of the first billion-dollar YouTubers. If you didn't know that, he's a billionaire. He's a YouTuber. What I love about Mr. Beast is the fact that he started I think at 11 years old and posted 100 videos.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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He literally published and published and published and didn't have any traction, didn't have, like some of the people today come out of nowhere and all of a sudden they have 100,000 subscribers, right? Sam Sulek, if anybody's in the fitness space, literally blew up, million subs, million views per video. Mr. Beast doesn't have that story. He has the normal story.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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So you might see me today and go, damn, that's cool, bro. Million. Wow. But are you willing to do what I've done? Are you willing to do what Mr. Beast did? He published, he published, he published, he tried things. It didn't work. He kept trying. He became addicted. He became obsessed. He went all in. And if you're not willing to do the reps, you're not going to get the results. Okay.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Reps equal results. Does that make sense? Say yes. What he's saying is do a video, iterate something to make it 1% better, post it, do it again, post it. Look at the analytics, look at your retention graphs, look at the tweaks, ask for feedback.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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If you're just posting and ghosting and not getting anybody else in your life to review what you did and give you feedback or read in the comments or look in the fact that nobody watched, then you're never gonna get good at this. The fourth is pick one format.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Most people make the mistake of doing all things at the same time and they get overwhelmed and they can't be consistent and they can't find the time to edit the videos and tweak the content. It's crazy. Just pick one format, long form, short form, carousel posts, podcasts. It could be tweets.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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See, when I'm talking to somebody about what they sell and I look them in the eyes, it's not, do I believe you? It's do I believe you believe in what you're saying? I can tell, and if I feel you haven't sold yourself, I'm not buying. The second is signal, your body language, how you show up. Have you ever talked to somebody and they can't even look you in the eyes?

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Just choose the one that you know you would love to do and you would do it for a really long period of time. My philosophy is dedicate a decade. If you give me 10 years, of posting, learning how to tell stories, being a content creator, and you go all in, I guarantee on the backside of that, you will have a million dollars in your bank account. Thanks for listening to Martel Method.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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As soon as I look somebody in the eye and they look away, especially if they're a salesperson, I just see somebody that's not confident in themselves, hence they're not confident in the product and they're not confident in the ability to service the sale. Anytime you buy something from somebody, you're asking yourself, will this person take care of me after the sale?

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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So if you wanna go door to door, like I said, if I'm standing like this in somebody's door versus like this, what do you think that communicates? This feels pushy. Right? Imagine you open the door and there's a person like this. Hey, I'm just asking about your gutters or, you know, the painting in your house. You're going to be like, yo, like, get out of my yard. Versus I go knock, knock.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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And as soon as I knock, knock, I take a step back and I'm looking away. They open up the door. I'm doing this. And I just like, oh, I didn't even think you're going to be home. Hey, my name's Dan. I just was just noticing dah, dah, dah, dah, dah. And then you got a coffee cup and they're like, oh, this is just a person in the neighborhood. They're trying to help me out.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Way different communication. If you just show up with a coffee cup, you all of a sudden communicate to the person that you're chill, you're relaxed. You're just walking around trying to help people out. Not sure if you're a fit. That style with that coffee cup will make you more money. And most people don't realize how they're signaling to a buyer that they're not serious. The third is secure.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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So I'm going to take you behind the scenes and show you how to make millions even if you're starting from nothing. Now, this one skill will make you a millionaire, but there's also three other skills that if you stack them, it's a guarantee. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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You have to get a commitment. Most people do all the work, literally the whole conversation and never ask for the sale. First sales call, I get on a sales call and I'm selling. And I've got like my outline, okay? Start here, then I go there, then I go there, then I go there, then I go there, okay?

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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So I feel like I've listened to a bunch of CDs and I've taught myself how to sell and I'm really excited. So I do the thing. Hey, tell me about your situation. They're talking. Okay. Then I go, well, tell me more about that pain. That sounds hard. Tell me about that. And they're like, oh, yeah, it is hard. I'm like, okay, now they're telling me about their problem.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Then I say, well, what made you decide to reach out? Now they're selling them on me and why they reach out. Oh, my God, this is so good. And then I go, well, where do you want to go from here? And they go, well, how does it work working with your software? And I go, oh, geez, they asked me about my software. And I tell them about the software. And I go, does that sound good?

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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And they sound, that's great. Okay. And guess what I do? I get too excited, I get nervous, and I'm scared. What do I forget to do? Ask for the order. Do you know most salespeople are scared to ask for the sale? Why? Because they don't want to know. If I never ask you and you never say no, I can't be rejected. I have a guy in one of my companies on the sales team.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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And every time you look at the leaderboard, this guy does three times more than everybody else. And everybody that sees the leaderboard goes, hey, what makes that guy special? I'll tell you. Yeah, he's good. He follows the process, but he just makes more offers. I think most people reject themselves before the buyer ever rejects them.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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If you don't learn the three S's, you'll always be wondering what does it look like to actually build a real business. Now that's the first skill, but you need two more before you get to stack it with the master skill. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to the second skill, public speaking and communication. People see me talk and they see this confident, clear, concise person.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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They go, hey man, how did you learn to speak? You're so good at it. My first talk was a complete mess. You can literally go on YouTube and search my name and find me on a dark stage. I didn't even make sense to me. I'm watching that going, what was I thinking? I need you to understand, We all start horrible. The only difference is how fast can you get good.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Your ability to communicate clearly and concisely will open more doors than your degree ever will. When I'm teaching my friends on how to communicate and speak, these are three steps that I teach every time so they speak like a pro. The first one is you got to embrace the nerves. I will tell you, before I shoot videos, I shoot reels, I go on stage, I literally get nervous. Why? Because I care.

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I always go, hey, Dan, just serve, man. Just be here. Be with the people. Here's the kicker, though. Don't make it about you. Make it about the audience. All the hard work's done. You got invited to speak. You're on the stage. Maybe you got paid. Let's just deliver.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. The first skill is sales and persuasion. A business is started the moment you sell something to a stranger.

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And when you embrace those nerves and make it about the audience and not about yourself, all of a sudden that energy is felt by people. The second area is know your shit. I can't tell you the amount of times I see people nervous, stumbling, turn red, freaking out. Why? They're talking about stuff they've never done. And you don't have to be further along.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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It's not like you can't teach a millionaire how to improve their marketing if you're not a millionaire. but there needs to be something you've done within that area of marketing that is impressive and that will teach that person. Ideally, it comes on the back end of volume, 10,000 hours type of stuff. There's reps required.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Can you imagine somebody saying, I didn't make the NBA and I only shot like 10 free throws a month? Okay, Steph Curry, does anybody know how many free throws he shoots before a game every time, 100% of the time? Does anybody know that number? It's 500. Okay, like if you listen to Kobe and his practices, he would do three a days.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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He realized if I wake up early, I could practice at four in the morning, then go back with the family, recover, go back practice again at like noon, and then go back and meet up with the team at four and practice again. While everybody else is doing one, he's doing three. I'm gonna say this so that you guys really understand it.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Listen to my words, because as I share it, you might not hear it, so pay attention. Winners lose more than losers. And to the parents, if you're watching the live feed, let your kids fail or they'll become losers. If you know your and you practice, it's hard to mess it up. The last one, number three, is tell stories, not facts.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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You've probably heard this quote that nobody's gonna remember what you said. They're gonna remember how you made them feel. What I've seen the best of the best do when it comes to speaking communication is they tell stories. They tell emotional, heartfelt stories. Now, not just any story, this is the kicker. They tell the story that explains to the audience why they know that information.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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They use the story to connect with the audience, to have them self-reflect on their journey and where they're at in that process. And it's not about the facts. Yes, you can talk about like deep AI, networking, like some of the nerdy stuff I do, but that's not what's gonna get them to remember me. What's going to get them to remember is using my story to connect the information with the heart.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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When you do those things, you can't lose. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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I'd love to see you there. Have an amazing day. Before we get to the master skill, there's one more skill you need to learn. Now the third skill to stack is connecting and networking. I believe that your life is a byproduct of your environment and the people in your environment are gonna dictate your success.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Not before, not getting ready, not registering your incorporation, not setting up your Stripe account, not getting the website ready, not setting up your Instagram. The moment a stranger buys from you, the business is started. Now there's only three S's of selling that if you understand, you're able to get somebody to part with their money, which is wild and awesome the first time you do it.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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When I was in my early 30s and I moved back to my hometown where I grew up, but I didn't know other millionaires, I had to do the work to reestablish my network. I was coming back from living in San Francisco where you can't throw a rock and not hit other successful tech entrepreneurs.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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I couldn't even tell you one successful person in my hometown, other than my brother and my best friends, because I just was disconnected. So here's what I did. I decided to organize an event, essentially a dinner, with my buddy who's a chef, a great friend, Shaw, who came and spoke, and then curate each table. And then I cold called a handful of entrepreneurs that I got names for.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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And I tried to figure out if they were the right fit. So as crazy as the night it happens, you understand there's 80 people in the room and I've never met any of them in person. It was almost like the world's largest blind date. And they were all like, how do you know Dan? They're like, I've never met him. He cold called me. It was wild. But I will tell you,

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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That night, that event, having moved back from San Francisco, not knowing anybody, established my relationships in that city. And those people went on to be people I invest in their businesses with. I partnered with in business. I did play dates with my kids or traveled the world with. And it's available to everybody, no matter how small your town is.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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If you're the smartest person in the room, you're in the wrong room. So when young people ask me how to upgrade your network, this is exactly what I tell them. First off, think of events. Why are events so powerful? Well, one, you have a reason to reach out to these really successful people and bring them into your world.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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When my buddy Marcel called me up one day, he's like, hey, man, I want to get to know more people. I said, run an event. He's like, but I don't know anybody. I said, that's the whole point. You have a platform you create, which is a stage. You invite them to speak on it, which gives them a reason to show up. You're the one that coordinates the conversation with that person so you get to know them.

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Then you use that person speaking to go recruit people to come listen, which is a wildly productive strategy. See, when I moved to San Francisco and I was asking myself, who is the person that knows all the people I want to meet? It occurred to me that the event organizers, they were the center of the hub.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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They knew all the speakers, they knew all the people, and they weren't being harassed every day by people on social media because they have big audiences. Most of these organizers didn't have a lot of people who even knew who they were. So that's who I built relationships with. The second is hyper-personalized email.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Now, this one requires work because you can't cold email somebody and expect them to reply if they don't think you've done a little bit of work to get to know who they are. The amount of people that send me, Mr. Martell, Dan Martell, comma, like, literally cold email templates gone wrong.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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When my buddy Chris messaged me years ago and not only referenced something he saw on my stories on Facebook, but he also mentioned a recent video I had just uploaded on YouTube. And he was very clear that he doesn't know me or anybody that knows me, but he has a way to help me support my business. And if I'd be open to it, that it'd be really quick and it would take three minutes.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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I replied and said, shoot the video, send it over. These hyper-personalized emails are so powerful. Chris not only delivered on his promise, he's made me tens of millions of dollars and is still somebody that is in my life. He actually helped me edit my book, Buy Back Your Time, which is wild. How are you gonna stand out?

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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amongst all the emails, what are you going to do to make it seem like you took the time and the effort to actually get to know the person you're messaging? If you want my email template for cold emailing people, just find me on Instagram and just message me the word YouTube cold email.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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The first point is that the first sale starts with yourself. You ever talk to somebody and they're saying all the right things, but you know damn well they don't believe in themselves? Yeah, their eyes are twitchy or they're too aggressive or they're like, it's almost like they're reading from a script and it feels bullshitty, like it's not real.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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And I'll send it to you because in it talks about how do you mention something recent in their life that makes it look hyper-personalized and relevant. And the second thing is how do you do an ask that is so simple that gets the person to almost guarantee they give you a reply. Now, the third is similar to one which is host the meetup, but I do these all the time virtually.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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So for example, I'm building out my AI venture studio, Martell Ventures, and my only goal is to connect with other people in the AI space. So all I do is I scroll on Instagram, scroll on TikTok, identify people talking about this stuff, and I invite them to a meetup. It's essentially a Zoom lunch meeting. I call it the AI expert round table. Everybody introduces themselves.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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They talk about what they're working on, what's good, what's bad, and everybody else tries to just be helpful. It's super informal, super easy, and anybody can run them. I actually have my team run them. I just show up as an attendee. It makes it a lot of fun for me and I can do it no matter where I'm traveling.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Now that you've learned sales, public speaking and networking, there's one master skill that if you learn, you're guaranteed to make millions. The final most important skill is content creation and storytelling. What's wild is most people are new to me in the last 16 months, but I've been doing YouTube religiously for almost 10 years. And I finally hit a million subscribers.

The Martell Method w/ Dan Martell

I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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It took eight years to get to 100K and then things ramped up because I realized, Content creation, building my personal brand and learning how to communicate better. Tell stories is the future. You've probably heard this, but attention is the new oil. You have to learn to tell stories so well that people stop scrolling and actually lean in.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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There are only two bets that I think are worth making on the future. One is AI and the other one is personal brand. So understanding this fourth master skill takes the rest of them and amplifies it. So when I'm teaching this to young millionaires, I always start with study the best so that you can make your social media feed a masterclass and a university of growth. I want to learn about AI.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Oh, my favorite topic. What passion topic do you like? What are you passionate about? Fighting. Okay, look at this. AI, UFC. Look at that. This guy's using AI to create UFC fighters. Yeah. So then what you do is you go and you go FYP, FYP. By doing that, I told the algorithm, I like that, send me more. You're gonna do it. Pick this guy. This guy looks like he's talking about stuff.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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What's he talking about? Chachibi predicts UFC. That's cool. That's cool. Wouldn't you wanna know how to do that? Okay, now go to his comments. and then type FYP, for you page. So what that does is it tells the algorithm that you want to receive more content like this. So next time you go on TikTok, guess what you're gonna get? You're gonna learn AI by going on social media.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Whereas other people, when they talk, they don't even have to talk fast. They don't have to use big words. They don't have to be aggressive in their ask. They just talk with a level of confidence and certainty and you go, oh, that person believes in what they're talking about. Does that make sense? Say yes. Yes.

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I Taught 100 Kids The Only Skill You Need to Become a Millionaire

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Do you like going on social media? So do I, but I don't like to waste my time. I wanna learn stuff that's gonna help my future. So now you go do a thing you like to do, and while you're doing it, you're learning cool stuff. Cool? Awesome question. The second is you gotta create daily. Most people can't be consistent. So just creating daily sets you apart from everybody else.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

I'm going to share with you the untold truth about money. I personally use all these principles to go from broke 17-year-old to making my first million at 27 years old. And I still use these principles to generate wealth and create abundance in my life today. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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Purpose is the direction. Purpose is the why. You need a big bag of why sometimes to remind yourself why you're getting up so early and keep slugging away at it. Without understanding the reason you're doing something, it can just feel like effort. As soon as you have purpose, it feels like a mission, like your life's calling.

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You know what the coolest thing about having a calling is, is that inside of it, it's got the word all in. You gotta go all in on your purpose. Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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Which leads us directly into principle number two, which is to invest in your skillset, not your lifestyle. It's not your salary that makes you rich. It's your spending habits. My dad used to say this to me a long time ago. It's not what you make, it's what you spend. If you spend a million and $1 and you make a million dollars a year, you are $1 poor.

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25% of millionaires actually live month to month, but rich people don't just save money. The untold truth is they reinvest that money in themselves to get better. The world will pay you based on the value you create. The way you become more valuable is to invest in your skillset so you can solve bigger problems. If you're an accountant, Managing people's books, that's not very valuable.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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If you're an FP&A, financial planning and analyst, that's more valuable. If you're a tax strategist, that is the most valuable. And if you combine all of that in your deal maker, people are gonna pay you 10% of the total deal. It could be a $100 million deal and you get a check for $10 million. How do you get that valuable? By investing in your skillset. See, money's a byproduct of your energy.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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So investing in yourself to have a better mindset, mental energy, physical energy, the time in the day, the skills to move faster, that's going to make you more valuable. Most people say, well, no, I just save my money and I get my 5% a year and I'm gonna be rich that way. No, you can literally have a million dollars in 12 months by paying somebody that's done it before to teach you how to do it.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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It happens all around and nobody talks about it. That's why you wanna invest in your skillset. So where should you spend that money? Number one is books. Think about this. For $30, you can buy a book that somebody spent their whole lifetime unpacking their best practices that you can learn in six to eight hours, 10 pages every day. Reading for a lifetime of knowledge, that's how you win.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. The first principle is to pay yourself first. My first company, the paycheck came in and I put 60 to 70% in savings and forced myself to live off the rest.

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So number one is books. Everybody can get them. They're free if you get a library card. Don't make the $30 the barrier of you moving forward. Number two is online courses, and they can range from $50 to $100 up to $3,000. I've spent $8,000 for an online course, but what I learned made me $100,000. So was it worth the trade? Yes.

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They teach you specific skills that you can use to level up your earning power, becoming more valuable. You essentially want to buy the top courses for the skill. Just ask groups of people what the top courses are and just buy those ones. If you can afford it, start at the top. Number three is events. $500 to $1,000 to attend an event could change your whole life.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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And it's not only the skills you'll learn because you will at those events, it's the networking. It's the other people. If you go to an event and meet one or two other people, they could become allies, friends, peers that are on that same journey that you're on.

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Not only will you learn faster because you can learn from their opportunities, but you'll also have somebody to call when you get in a pickle. That is invaluable. Number four is group coaching programs. And these can range from $1,000 to $5,000 up to $50,000. They all depends. But the more you invest, the higher quality of the knowledge, the faster you can move.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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There, you're not only going to learn the skills, you're not only going to get the network, but you also get some accountability because you have coaching to show you what it looks like to bring you into their world and literally unpack their world for you to see. Once you see it, you can't unsee it. Once your mind expands, it can't contract.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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And group coaching programs are one of the best ways to do that. Number five is one-on-one coaching. Now, this is an advanced move, especially if you hire somebody that's really skilled. But getting in front of a person that has been there, doing it, operating today to be able to show you how to do it can be the biggest ROI on your time and your money.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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I've always had personal coaches because I like speed. I want to talk to the person that's worth half a million dollars. It's built a massive media empire so that I can calibrate my ideas with their strategy. And I don't ask them what they've done. I say, if you were me based on my resources, what would you do today? Think about being someone that wants to go to the Olympics.

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If you met somebody that was going to the Olympics and asked them who they coach with, and they said, well, I don't have a coach. Would you take them serious? If you're serious, sometimes you got to go all in on working one-on-one with a coach so that you get that level of attention, strategy, and speed to execute on your dreams.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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but you won't be able to spend that kind of money if you're scared of losing it. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you.

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I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which leads us directly to principle number three, which is don't fear money. Every human is born with a set of money stories. We adopt them through our environment, through conversations with people we admire, like our parents, like our friends.

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And all of a sudden, these money stories are dictating our money decisions. I mean, I had this crazy belief that I thought that I needed to go bankrupt if I wanted to be successful because I'd read that the three people I admired at some point in their life all went bankrupt. Dave Ramsey, Walt Disney, Henry Ford, they all went bankrupt.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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So I used to believe that if I want to be successful like them, I have to just get it out of the way. Think about the types of decisions I allowed myself to make thinking that that was the norm, good or bad. I'll tell you, they were horrible. I put myself in opportunities that were risky. I was exposed to losing my whole net worth.

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Luckily, I never went through it and I saw that I had that belief and I fixed it. I mean, you might have a belief that rich people are greedy or bad or evil. If you believe that rich people are greedy, bad or evil, are you going to push really hard to become a rich person? Most people wouldn't. The more you judge rich people and fear money, the more you push it away.

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It was a forcing function for me to pay myself and to then try to find ways to reinvest and grow. I remember one of my companies, I started with my co-founder, Ethan. He wasn't paying himself enough and then he didn't have the time to do business stuff. I remember one time I asked him to come to the office and he said he was too busy doing laundry.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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So what you want to do is you want to rewrite your beliefs around money. So I love to say things like, I have wealth. I have unlimited resources. I am rich. You don't have money problems. You have mindset problems. And they're reflected in your bank account. It's all about being more resourceful. You want to create from a place of abundance and watch your life transform. audit your money beliefs.

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All those should be challenged one at a time. Write them down on a piece of paper and really ask yourself, is it true? Where did that come from? Who taught me this? And knowing what I know today, is that actually true? The untold truth here is that money will only amplify who you already are. If you're not a good person, you won't be a good person.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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If you're a great person, go get rich because you'll be an incredible incredible person. Which leads us directly to principle number four, which is money is a tool, not the goal. I became a multimillionaire at 28 and then did nothing for almost two years. I drifted. Sure, I did some investments. Sure, I incubated some new companies, but I really didn't do anything.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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I wasn't living up to my potential because I thought being rich was the point. And now that I don't have to work, I'm not supposed to work, but I was miserable. There was no purpose in my life. There was no mission. There was no problems to solve. I didn't feel useful. I realized that financial freedom means nothing. Just like you, money needs to be put to work.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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If you don't do anything good with the resources you have, you won't get more. So what I did is I reinvested in my environment. It turns out starting a business is the best way to do that. At the end of the day, it doesn't matter if you have 1 million or 100 million.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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it's who you become in the process see money isn't evil money is like a fork it's a tool it can either nourish you or it could kill you you decide don't make money the primary goal but a tool to get to your goals and the easiest way to use this tool is to buy back your time before we get back to the episode if you actually want to know what my real life looks like and see the people and the businesses and the companies i buy and my family and just like how i make it all work

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go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Which leads us directly to principle number five, which is spend money to save time, not time to save money. See, broke people spend time to save money. all the time. They're like, I could do that myself.

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I'll save money. Rich people go out of their way to spend money to save time because time they can't get more of. Money they can go create more of. You can't save yourself to wealth. I know people talk about it all the time, but it's silly. When I talk about wealth, I mean all aspects of your life. The most successful people I know protect their time, choosing goals to grow them with that time.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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The CEO of a company couldn't come to the office to brainstorm, to whiteboard with me because he couldn't pay for wash and fold. When you pay yourself first, it then forces you to cut your costs that aren't efficient because you need the capital to grow. If you just keep pouring everything back into the business and you're paying yourself nothing, you actually have a fake business. It's not real.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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Do you understand the flow? You have to make money trading time to then buy back more time to invest in becoming more so that your time is worth more. The untold truth about rich people is they value their time way more than money. And society doesn't want you to know that because they need you to sit down and do the thing and be a cog in the machine. And that is not how you create true wealth.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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Which leads us directly to principle number six, which is 80% done by somebody else is 100% freaking awesome. This is what I believe. I believe having other people support you in your dream is awesome. Learning to let go, 100% required. My dad still mows his own lawn. He buys his own groceries. He cleans his own house.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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And what's crazy is my dad owns real estate and property and he even mows the lawn at his real estate properties. And I know this may sound controversial to some people who want to do everything themselves, but that's not how you build wealth. Remember one time I said, dad, why do you mow the lawns at your properties? You can pay somebody to do that. He goes, well, I like doing it.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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Then why don't you do the neighbor's lawn? Well, I don't like to do it that much. He'll never have the time to go look at more real estate deals that could actually make him a lot more than the money he's saving mowing lawns. Here's some big ideas. First off is people don't buy your presence. They buy your standard. So you can have other people go do work for you on your behalf.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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If you teach them, you train them and you set the standard for your employees and how they show up for you. See, you don't want to build a business that you eventually grow to hate. And that's where most entrepreneurs get it wrong. They think the more they grow, the more painful it's going to be. It doesn't have to be that way.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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If every time you grow, you start with your calendar and buy back your time. So the more you grow, the more time you get back. You will only make more money as fast as your ability to delegate. Million dollar companies were not built off $10 tasks. Sure, you got to do them in the beginning, but I'm talking the first few months, not the first few years.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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It doesn't mean other people need to do everything. You can even use the 108010 rule. The first 10% is ideation, right? You work with the person to ideate what you want to create. The other 80% is the execution that that team member does for you. And the last... 10% is the integration where you take that work and you integrate it into final pieces. So you're still involved.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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There's so many opportunities you can do personal and professional. I mean, even personal. Cleaners to clean your house, mow your lawn, run errands, meal prep, use apps, order stuff, wash in full. The world we live in has people all around you that can help you buy back your time. It's just, can you learn to let go?

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. which leads us directly to principle number seven, which is be incompetent.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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I recently had a short go viral where I said, if you want to be rich, be lazy. But if you want to be wealthy, be incompetent. What people didn't realize is that if you can do something, you'll always do it.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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Your number one Achilles heel as you grow a business is the thing you're best at because it's the thing you're going to judge the most that somebody else can do for you and that you're going to easily jump back in if something goes wrong. If I had a restaurant and the chef quit, I'm not going to jump into the kitchen and start cooking. I would go find a chef.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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But if I was a chef that owned a restaurant and the chef quit, guaranteed they'd jump into that kitchen and they'd start cooking. Some of them get stuck in that kitchen and don't have the time to actually grow the restaurant and they wonder why they go out of business. This means you're going to have to learn how to work through work. people.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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You're not paying yourself what you deserve for the value you've created. So you want to take the profit out of the business first, then operate from the rest. I know a lot of people will say, no, leave the money in the business. It doesn't force you to put your prices up, to figure out your cost structure, to be more efficient in your workflows.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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And the key is to be selective where you involve yourself in the process. You don't need to have all the answers. Some of the smartest people in the world aren't rich. The beliefs are flawed. That's why you can hire top talent, MBAs, consultants that are not entrepreneurial because they don't want to take risk. You be that person. hire them to come in and bring all their brains to the problem.

The Martell Method w/ Dan Martell

9 Brutal Truths of Money - How to Get Rich From Nothing

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And then you can create the scenario where everybody wins. The untold truth about money is that some of the richest people on earth aren't that smart. You'll meet them and you'll be like, what's so special about that person? They were willing to take risks. They were willing to convince somebody else to join their team. They got out of that person's way so that person could create value for them.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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They created the scenario where everybody could make money, including themselves. They allowed everybody to participate. And to others, they look not very smart. And to the person that knows, genius. What matters more is who you surround yourself with, which leads us directly into principle number eight, which is your network is your net worth.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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Rich people are extremely careful with who they spend time with. They want to be around people that are going to push their thinking, give them energy and introduce them to new opportunities. You've probably heard that it's the five people you spend the most time with. I consider it the five people's opinion you allow to influence you.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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You can choose who are the people that I admire their results and I'm going to give them their opinion over me. Some people call it the power of attorney when you give somebody else the ability to sign for you. I want you to pick the people who you give the power of opinion to that whenever you make a decision, you think, I wonder what those people would think about that decision.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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Not your family members, not your friends, the people that you admire. Those relationships, even if they're virtual at first, are incredible opportunities for you to calibrate your decisions. If you want to go fast, be around people that are moving fast. You need to look at who you're spending time with and unfortunately cut back on the anchors holding you back.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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Which leads us directly to our last and most important principle, which is clarify your purpose. Remember that story of me doing nothing for two years? I was miserable because I had no purpose. The cool part about purpose is that you get to define your own at any moment. Right now, you can choose what you want to go create.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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I remember reading this parable and he's talking about the power of purpose. And he tells this story about this guy that's walking down this dirt road and he comes across some guy that's kind of in a mood and he's smashing on rocks. And he says, hey, you know, what are you doing? I was like, ugh. I'm just making bricks. It's like, oh, that doesn't sound too fun.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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So he keeps walking a little further and he comes across another guy smashing on some rocks. Says, hey, what are you doing? He goes, I'm making a wall. And he was kind of happy. He's making a wall. Oh, that's cool. Still smashing on rocks. Keeps walking down the road a little further and comes across a guy smashing on rocks. Says, what are you doing?

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9 Brutal Truths of Money - How to Get Rich From Nothing

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I know this might be controversial, but constraints breed creativity. All the best innovations came from constraints, not having all the resources in the world. When you're starting out, you want to put the most amount of money aside for the next principle. You are the most important asset. not a house, a car, a watch, an investment, you.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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He goes, I'm building a temple for everybody in my community to be able to worship their God. And the guy said it with so much pride and excitement. All three were doing the same work, but all three had different purpose. And that is the power of purpose. Everybody's going to go through pain. Everything is going to be hard. But suffering is optional. And suffering is because you have no reason.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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You have no purpose. Anytime I've done things like Ironmans, ultra races, CrossFit competitions, if I knew why I was doing it, the training, the practice, and the competition was easier because it had purpose. The bigger the purpose you have will destroy any obstacle in your way while you're building your wealth. For me, it's my King's Club programming. helping troubled youth.

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9 Brutal Truths of Money - How to Get Rich From Nothing

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I will go out of my way in my calendar to go spend time with kids, to mentor kids, and I will move mountains to make that happen because that is my personal truth and my purpose. The biggest untold truth about money is that building wealth from nothing is playing the long game and most people would give up if they don't have a purpose that they're chasing. Purpose is the fuel. Purpose is the drive.

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7 High Income Skills of the Top 1%

I'm gonna share with you the only seven skills to create unlimited wealth. These skills are what the top 1% earners use to attract wealth into their lives. They're the same skills I use to go from a broke 23-year-old to building a $100 million empire. So without further explaining it, these are the only seven skills that will make you rich. Welcome to the Martell Method.

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You just lose if you stop playing the game, which sounds trite and you hear people talk about all the time. But trust me, having been doing this for 27 years, today I look like I'm winning. I've been working at this, learning how to go from loss to loss to loss with excitement and figure out what's the opportunity that I take and then apply it to the next thing. My overnight success...

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Touch base, check in with them, invite them to another dinner, see if you can be helpful. Like some of the best, most connected people I know are the ones that just send a text message. Hey man, I was just meeting with this guy, you mentioned your name, hope all is good. Easy, simple, easy. It allows you to stay top of mind on their mind. Number four, get in bigger rooms.

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took years many of you guys are new to my content in the last year 12 months 14 months max i've been doing this for 10 years having grit to some people sounds like it's going to be painful pain is not optional everybody will go through pain suffering is and the way you overcome suffering is having a purpose for the pain then the hard doesn't feel painful because it's just part of the process

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. And the last skill is this, vision.

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7 High Income Skills of the Top 1%

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The number one thing that I learned when I moved to San Francisco at 28 years old, any idea less than a billion dollar opportunity wasn't worth pursuing. And I know that sounds crazy because some of you guys are like, I just want to do a million. The person who wakes up every day and has a goal over the next 10 years to hit a million dollars,

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And the other person that wakes up every day and has a goal of the next 10 years to hit $10 million, the only difference between those two people is not effort. They're both gonna work. They're both gonna get up. It's the decision of what you're gonna create is having the clarity of vision. You'll just make different decisions along the way.

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And being exposed to a bunch of 22 year olds building the future and technology and innovation and literally not talking to you unless you were talking billion dollar outcomes fascinated me at first, actually scared me for a long time. I was like, maybe I'm not cut out for this. But I said, you know what? If that guy can do it, Why can't I?

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I remember I was at a party and a guy that just raised on $100 million valuations run around this party trying to find somebody to give him a pipe to smoke some . And I'm like, I don't even do . I should be able to compete against this person. I should at least be at that level. I got this philosophy from Steve Jobs. He said, everything you see around you was first imagined in someone's mind.

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7 High Income Skills of the Top 1%

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That building, this city, it was all built from somebody from the past. No different than you. All they had was the vision to create it and they took steps towards it. So here's a few ideas that'll help you really make this actionable. Number one, write it down and get specific.

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If you don't put pen to paper and verbalize and document what you want to see created and get specific in regards to the amount of money and how it looks and all the details, then you won't have the target. And if you don't have a target, it's impossible for you to hit it. Number two is you gotta look at it daily. I actually have my goals on a document that I review three to four times a day.

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It's part of my five daily non-negotiables. And I even have salespeople on my team that laminated their goals on their desk. I love it so much. Every time I have friends visiting, I always go and grab them and say like, hey, look at this. This is this 22-year-old's five-year vision for his life. Specific, boom, boom, boom. Boom. He looks at it all day long. Do you think he's gonna hit it? Yes.

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You keep it in your reality. You keep it right there. It's impossible for you not to see it. And number three is you gotta speak it to others. I believe words to your goals is the activation of your dreams. Most people have big dreams for their life. To really make it activate, to hold yourself accountable, to start helping the world co-create with you, you gotta speak it. You gotta tell them.

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If you're the smartest person amongst your peer group, get a new peer group. If you're the richest person on your street, move. If you're the most successful person amongst your entrepreneurial community, go find a new community. I know it sounds trite to say, but you'll only grow to the level of expansion that's possible in the container you're in. in.

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You have to put it all over the place. Gary Vee, what does he wanna buy? New York Jets. Why does like 10 million people in the world know what one guy wants to buy? It's not even his core business. It's because he spoke it over and over and over.

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I mean, pretty much as long as I've known him 17, 18 years, he's said it every time he's had the opportunity because it allows him to let everybody else know what he's going for. And it makes everybody understand what it's about. What I've discovered, unfortunately, is most people never allowed themselves to dream. because they immediately go to some aspect of, am I that person? Do I deserve it?

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Am I worthy of that accolade? I mean, I literally coach people all the time. I'm so scared that they find out that they're not who they think they are. And the crazy part is, is that is why you won't hit the vision. Not because you can't, because you don't have clarity around it because you don't believe that you're worth it.

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And I want you to know, the fact that you're watching this right now and you have a heartbeat and you have a soul and you're a human means you're special. And I mean that, you are special. You're here. You're watching this. We're doing this. There's no other justification needed. There's no proof required.

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The fact that you're here watching this, wanting to make your life better means that you're able to. It's kind of awesome if you think about all the things that had to happen for you to be here in this moment, to hear this message perfectly. I don't believe in accidents. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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So if you're the big dog in your room, then you got to go find another room where you're the little dog. I remember when I first moved to San Francisco, I got invited by a guy named David Sachs to this brunch. The Canadian embassy was doing this thing. And I walked up the sidewalk and I get there and I see the valet at this guy's home, aka mansion, parking cars.

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And we're talking like Lexuses and Mercedes and R8s. And I was so scared to go in, but I went anyways. That set the tone for the rest of my experience in Silicon Valley. And I almost didn't go because I was scared to be the little guy in the big room. Number five, no room, you make one. A lot of people think, well, I don't know anybody. Go create an event.

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Go create the place where the people you want to meet would want to come. Well, how do you do that? Go find one person that they all want to learn from, connect with that one, invite them, host an event, a lunch and learn, whatever it is. And then they'll all come in. You're the connector. And then you get to meet everybody. I remember my buddy Marcel asked me the same question.

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7 High Income Skills of the Top 1%

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. The first skill is connecting.

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He's like, man, I really want to do an event and how should I do it? And I said, it's very simple. Find the number one speaker that you think everybody's going to listen to and then sell tickets. And that's what he did. That one event, it was called Master Mindset, changed his whole life. I was one of the speakers. It was an awesome event. He didn't know anybody.

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7 High Income Skills of the Top 1%

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I think he was like 23 at the time working for Apple in the retail store. And he became one of the most connected people in the city because he decided to make his own room. Which leads us to skill number two, which is being lazy. I know, you're shocked. What are you talking about? I thought we were here to do hard work.

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Nope, I'm actually gonna encourage you to consider trying to be as lazy as possible. My philosophy has always been, if I can have something done for me by somebody else, especially if I'm gonna do it over and over and over again, then it makes sense for me just not to ever do it. I just wanna make the decision once and then never repeat myself. In software, we call it DRY, do not repeat yourself.

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I've taken this thing to the extreme, but even back in the day, like in 2008, I had a full-time CTO working for me. His name was Scott and he built apps for me, tools to automate my processes. Ways for me to analyze my investments or to manage my networking activities or find new opportunities to invest in.

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Everything that I did once that I knew I was gonna do dozens of time, I said, hey, Scott, could you build some code for this? And pop, pop, pop, pop, pop, done. Being lazy is actually the right move. See, broke people get good at doing tasks. Rich people get good at avoiding them. So here are six ways to be lazy. Number one, I call it the fixed frustrations.

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Oftentimes people just think to themselves, like it's not a big deal, I'll just do it. I got to clean up my house. I got to go grab a cable. I got to go run some errands. I encourage you to go to your house. And as you walk around your house, make a list of things that frustrate you. Where the soap is in the bathroom to where stuff is stored or the way your laptop does, whatever.

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Anything that just, even if it's a micro frustration, I want you to write it down. That's step one. If you do that, that at least give you the lens to see the opportunities to actually get more done. Number two is you gotta create stencils. Let's say I was remodeling my house and I wanted to put birds on a wall. There's two ways to do this.

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I can either hire an artist with a paintbrush and they can go and they could paint each individual bird. And that would probably take all day for them to fill up a whole wall. Or I could get a stencil made and with the spray can, I could literally put the stencil on the wall and I could spray it. That's the idea of building a system.

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So for example, in my home, we have a house manager, Betty, and there's this one spot in our pantry that anything that gets placed in that spot, it magically gets reordered. If I'm upstairs and I finish all my toothpaste and there's no more in the drawer, I just put it downstairs and that tells her to reorder. That is a stencil. That is a system. We do it once and we never have to do it again.

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Number three, delegate everything. If somebody else can do it at a quarter of what you make per hour, it is 100% logical to have somebody else do it for you because you should take that opportunity. hour back and reinvest it in yourself. So I think of putting gas in my car, running errands, wash and fold.

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It's pretty much all of the personal and professional tasks that somebody else, you could actually like create employment and have them support you so that you're not always the bottleneck for getting stuff done. Just the emotional side of that, of not having things on your mind that like weighs you down is worth delegating to somebody else. Number four is set up sensors.

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If you delegate and somebody else is doing something for you, then you're worried, well, what if it goes wrong? And then you start freaking out. Well, a sensor is the idea of getting a report. Okay, think about like a water sensor in a basement to sense if there's a flood, it turns the water off. No matter where I have somebody in my business doing something for me, I ask them to give me a report.

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Connecting with people as a skill, it's number one. Relationships are like the currency in the entrepreneurial world. But if you don't know how to connect, it can be really tough. So here's a few things I want to teach you. Number one is learn to remember people's names. I get it. Some people say, well, I'm not good with names.

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Oftentimes it's a survey or a feedback loop from the customer that answers a question asking how happy they are. So I know that I don't have some department going rogue and a bad manager not doing the right steps with a bunch of upset customers. Number five. Stay simple. See, lazy equals elegant solutions to complex problems.

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When I think of things around in my life, like I have a Yeti coffee container and the latch on the top is magnetic. Why is that an elegant solution? Because it has no parts. It's easy to clean. And I just love those kind of examples. Now, was it the cheapest way to solve that problem? Probably not. But the whole idea is to keep it simple. Number six, prioritize by saying no.

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A no is a yes to your goals and a yes is a no to your dreams. See, most people don't know what they want, so they just say yes to everything, hoping that something's gonna work out. But if you actually know what you wanna create, then you have to say no to people to create the space to actually go and do the work to get that thing. So do less, say no, and prioritize.

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But you can't just wait for opportunities to come out of nowhere. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you.

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We've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to skill number three, creating. When I first started content creating, I was crazy awkward on camera. I would go in the studio with my buddy, Jared, and we'd just sit there for months trying to shoot. And eventually I did the work to become somebody that could shoot videos in one take.

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I didn't wanna have to do multiple take, multiple takes. So people see me today and they go, wow, Dan, you've gotten so good on camera. They don't realize that it's 10 years in the making. And it's kind of crazy now because I put out so much content to the world just showing myself. I mean, one crazy fact that most people don't know is this video, I don't see it until you see it.

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I don't tell my team what to edit, how to edit, what to put out to the world. All the content I create from my reels, to my shorts, to my YouTubes, because of that, My world is exposed and people get to know me. And it's crazy because the other day I was getting my hair cut and the guy sitting next to me, he looks over and he goes, Dan Martell. I was like, hey man.

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And it was really fun because we got a conversation going about all the things he knew I was into and all the things he was doing that he thought I was interested in, which made it super fun for me. It's not... who you know anymore, it's who knows you. You trying to build a network of a bunch of people that can help you, that's cool.

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But becoming a person so valuable to the world that they want to go out of their way to get to know you and to help you, that's next level. That's why creating content is one of the highest income skills you could learn. So here's the deal, start creating right now. Don't wait. The best time to start, 10 years ago. The second best time, today. I wanna share a few principles with you. Number one,

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Yet the most beautiful sound to another human being is the sound of their name. It is for you. So learn it and remember it. Number two, be curious. A lot of people worry about meeting new people because they don't know what to say. The truth is, is just ask better questions. I like to ask like how and what questions.

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First hand up. Anytime somebody gives you the opportunity to speak, I want you to put your hand up. I'm talking at a wedding, event at work where somebody needs an MC, always put your hand up because it's gonna put you in a position to learn to communicate and start creating the ideas that you have. Number two, talk to your camera.

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I'll tell you, one of the funnest things that I do for my coaching clients is ask them to talk to their camera. And the reason why, when they start doing this, it makes them confront who they are. I'm literally sitting here talking to my camera And all of a sudden I look and I go, oh, I don't like the way this is set up or my hair's like this. Oh, I don't sound too smart.

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And geez, man, I can't believe I didn't shave my ears. No, I'm just kidding. But that's the kind of stuff that comes up when you start talking to your camera, which will actually do so much work on you. Here's my homework for you.

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Go shoot a 15 second video, teaching anything, sharing stuff, either inspiration, education, or entertaining, and then post it on your Facebook stories, your Instagram stories, anywhere. Just go post it. It's one of the best ways to develop that high income skill. Number three, coach and teach weekly. If you want to get really good at creating content, then start training your team.

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Start coaching the people around you. It could be Little League. Maybe you're coaching your kids class, or it could be running a training session with your team every week. I do it every week. I call it leadership training. And it's my favorite part because I know as I pour into people, I'm learning how to communicate better.

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I'm recording it so it creates content and they're getting the benefit of understanding these ideas I might've learned that week and I'm reinforcing it by teaching it to them. Everything you want is on the other side of reach and reputation. Who knows you, how big that audience is, and what do they think about you, your reputation?

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And if you got a good reputation because you created a lot of value and you have a big reach, your vision board, your dreams, your goals, they sit on the other side of that. People don't buy the best product. They buy the best story. If you craft your creation and how you put out content, then it'll tell a story about who you are to people and they'll want to

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buy from you just because they feel like they know, like, and trust you. Making content will teach you more about yourself than anything else you could possibly do.

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If you want me to coach you through how I create over 196 unique pieces of content per week and get access to my five daily non-negotiables that ask all my clients to follow to grow their business, then just find me on Instagram and message me the words YouTube content on IG and I'll send you a free resource. Which brings us to the fourth high income skill, which is selling.

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When I started off, I used to spend 16 hours a day writing code. I was in my happy place behind my computer, not talking to anybody. I was a little more introverted. And then when I finally built something I needed people to buy, it turned out I'm not very good at selling. At the time I wasn't. So I went on a journey. I decided to start with audio books and I would just drive around

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listening to Tom Hopkins and Zig Ziglar and Jeffrey Gittemer and all these like sales luminaries. Now it's all I do. Learning to persuade, communicate, convince somebody to see the world the way I see it, the highest value skill I have. It's the thing that's made me the most money. I've raised over 600 million from other investors.

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And what's cool about that is those two questions will get the person to tell you stories, which allows you to sit back and listen and take the pressure off having to say something smart because you're curious. Just be the person to ask the other person the question. So I'll tell you, they'll fall in love with you.

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The only way I was able to do that is learning this skill of selling. Nothing happens in business until someone sells something. Selling is one of those skills that affects all different aspects of your life. You wanna get a raise? Learn to sell. You wanna get motivated? Learn to sell yourself. You wanna attract talent? You gotta sell the business. You wanna get investors? Sell the vision.

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Girlfriend? Sell the opportunity, man. You gotta step up and be the best version of yourself. A lot of people are actually incredible. They just don't know how to tell somebody or present the information where the person sees it the way they see it. your income is directly related to your ability to sell. The crazy part is your ability to sell will generate profits and profits solve all problems.

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A lot of people don't like to sell because they think it's sleazy. My definition of sales is very simple, getting people to change, change their perspective on the world, change their perspective on a buying decision, change their perspective on their priorities. If I can get them to change their mind on the thing, then I get them to buy, that's called sales.

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The way you get awesome at sales is learning how to ask powerful questions. The best salespeople talk the least. Questions that gets the buyer in a position that they want to buy. And if you manage to sell people on the idea, you'll keep them going with skill number five.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, Go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to skill number five, which is leading. When I was in my 20s, I had a business and I used to assume like, hey, I hired you to do the work, do it. And I get mad because people that worked for me didn't, do the thing the way I expected. Even though they like had on their resume that they had the skill, most time I'd fire them or they'd quit.

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And it occurred to me at some point that maybe the problem is me. I mean, even with my family, I'm talking my brothers and my sisters, not my two boys and my wife. My job is to learn how to lead myself so that I can be the leader they need so I can be the example. It sounds crazy, but once I changed that frame and became 100% accountable for leading everybody in my life, it just made life easier.

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They won't even know why, but they're going to walk away going, man, I really like that guy. Number three is follow up. A lot of people say this in sales, they go, look, fortunes are made in the follow-up, but it's just true. If you get connected to somebody and you think there's somebody that's doing cool things or you can be helpful, just make a point to follow up.

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There's this incredible quote one of my mentors and friends, John Maxwell, says all the time, which is, leaders know the way, show the way, and go the way. If you don't know what's around the corner, if you're not showing people how to get there, if you don't have clarity of what that looks like, nobody's gonna follow. Here's a few things that I think will really help you.

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If you don't have any followers, it actually means you're not a good leader. Yet. So just understand if nobody's following you, nobody's beating your door down to work with you on your project, you just got to get better at leading. Number two is everyone has an opportunity to lead. It could be you putting your hand up for a project at work.

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It could be volunteering for something, joining a nonprofit board. There's opportunities to lead. It could be as simple as picking up the garbage on your street and then encouraging other people to do the same. Leading is about influence. Leading is about being the example. Leading is about trying to get other people enrolled in your vision. And those opportunities are all around us.

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You don't wanna be a transactional leader, which is tell people what to do, check that it got done and tell them what to do next. That will keep you a prisoner to your business.

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What I encourage you is to do transformational leadership, which is all about setting a clear outcome for what needs to get done, then giving them the measurement that you're gonna use to measure their progress and then use a coaching framework to be able to sit down with them when they fall short to actually help them up, not be critical.

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Most people spend more time criticizing their team than training their team. My philosophy is that if you're clear on the outcome and you practice that skill, you measure properly, and then you coach them up to be more, you're going to have incredible followers on your team and you're actually going to be leading the right way. But at some point you'll hit a wall. And that's why skill six is grit.

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I'm actually quite ashamed to tell you this, but When I was 26, 27, I started angel investing. And my first couple of years, I lost almost all of it, almost $3 million. My first couple of years of investing, thinking that I get involved and I have the magic touch, things will just magically turn into more money.

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It almost got me to a point where I decided maybe I should stop investing and just get back to keep building the businesses because I know how to do that. But I didn't. I had grit. I had determination. I had resilience. This is a quote that I use to keep pushing me forward anytime I'm dealing with challenges, is that it's impossible to lose if you don't quit. I don't know when I'm gonna win.

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I just do the work. That process that I've fallen in love with will eventually get me to the outcome I want. Business isn't a game of skill. It's a game of will. Do you have the will to stay playing the game? See, a lot of people think it's a binary outcome. I played the game, I lost, all of a sudden I'm a loser. No, you just learned. You didn't lose.

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Stop wasting your time. Successful people don't rely on discipline or willpower to be more productive. These are the 15 principles that they follow to get shit done, even when they don't feel like it. They're the same principles I use to go from an ADHD mess to a hyperproductive $100 million CEO. So without further explaining it, these are the 15 principles to buy back your time.

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James Clear has this great quote that summarizes this philosophy, which is people don't rise to the level of their goals. They fall to the level of their systems. So you might have big visions and goals for your business, but if you don't have the systems in place and your team can't support you in achieving those goals.

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Stall means drag their feet on making decisions or stay small because not growing means slowly dying. Now that you understand what the pain line is, what do you do once you hit it? It's called the buyback loop. And there's three simple steps. The first thing is you have to audit your time for things that suck your energy that would cost very little to pay somebody else to do.

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And that's why I created the four C's of playbooks that my team uses every day. The first one is camcorder. Essentially recording yourself doing the work. Anytime I'm creating slides or working on an edit or an outline, I record myself talking out loud about what I'm doing because someday, maybe, hopefully soon, I'll be able to hire somebody to take that part over.

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So again, I could be an editor, not an author. The second is chorus. What you want is a detailed document of how to perform a task. So for example, I have a financial team. They have a detailed list of all the processes that are used to get the books balanced, to do accounts receivable, to pull the reports for the different team leads.

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And essentially it's a course in the document that outlines everything so that it's easy to follow. Number three is cadence. Think about every area of your business has a cadence for doing things every hour, every day, every week, or every month. On a daily basis, it could be posting your stuff on social media.

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On a weekly basis, it could be pulling the report to see if any of the stuff is working. On a monthly basis, it's coming up with the ideas for the next month. Number four is checklists. And this is one of my favorites because essentially it's a high level checklist of the things that should have been done if somebody goes to complete something.

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Think about the difference between a pilot doing a checklist taken off in the plane versus learning how to fly the plane. How to fly the plane is like the course, and then the checklist is what a pilot uses to make sure that there's air in the tire before they take off. They're not gonna learn how to fill up the tire with air in the checklist.

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That's like a final checklist, which is completely different from the playbook and the course. But now that you got your time back, how should you structure your day? Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to chapter eight, your perfect week. One of my friends, every time I call him, he always answers, which makes me wonder how busy is this dude?

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I don't know about you, but I like to get a lot of things done, which means that I've allocated my time, which means when I'm doing it, I don't answer my phone because I can't take the disruption. There's this great quote that says, if you fail to plan, then you plan to fail. Meaning that if you've got a lot of stuff you want to do with your life, you need to design your week.

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That's why I created this framework called the perfect week, which is designing the outline of all the things that you want to have happen in a week that would tell you you had an incredible week. I always look at a few key areas of my life. First off, I look at my big rocks.

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I wanna know what are the things when it comes to generating revenue or income in my life or maintaining the relationships or maintaining my body. These are big rocks and those gotta go first into the outline of my perfect week. The second is I'm always looking to grab different types of moments where I could batch work together two, three hours of time to just get it all done at the same time.

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The third is I'm always scheduling my calendar for energy. I know in the morning I've got more head space to do creative work and really connect to my creator. Whereas in the afternoon, because I have a little bit of a lull from an energy point of view, that's when I do all my calls. I want to talk to people. I want to be around people. So understanding how your energy flows is a game changer.

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And the fourth thing is once I look at my perfect week, I'm always trying to figure out how can I have net time? Net time stands for no extra time. Anytime I can bring two things together. So for example, every Tuesday I do a founder's hike where I allow anybody in the world to come hike with me to ask me questions. So that way I'm not splitting up my day doing coffee meetings all the time.

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second is to transfer those things in that bucket to somebody else that loves to do this. There's actually people that play at the things that you consider work. And once you transfer and give them the playbooks, which I'll talk more about in a sec, then they'll be able to take that off your plate to open up your calendar, which brings you to step three, which is to fill.

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I like to take travel time. I'll invite team members to travel with me so I can cross-train them and pour into them to make sure that they get trained up. I've never had dinner with one person one-on-one ever.

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I've always invited three or four other people because my conversation might not take the whole two hours and then they can get some value from meeting other people and I get to hear what's going on in everybody's life. So these are all opportunities to find net time. You have to design your life because it either happens by design or it happens by default.

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And if you don't design it yourself, other people will take from it. But even with a structure, you might still be wasting your time. Which brings us to chapter nine, the only four time hacks you need. I'll just make these quick because they're so freaking powerful. The first one is 50 to fix it. everybody in any one of my companies has a $50 budget to fix any problem they see fit.

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And the only rule is they have to tell their leader, no questions asked, they will always get paid back. The second one is repeat agenda. For a lot of meetings, like my executive assistant meeting that I have every day, or my weekly meeting with my wife that I have every week, I have a repeat agenda system.

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And I always update it or refine it if I feel like there's certain topics that we're not covering that need to be reviewed on a specific cadence. The third is definition of done. And this is the most powerful. It's asking yourself the question when you delegate, what does done look like?

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If you can just start with that question when you delegate and you're very descriptive to the person that's doing the work for you, usually you give them all the nuance and the context for them to be incredibly successful on the criteria that you're looking for to have that thing done. The fourth is the one, three, one rule. And this one will change your life.

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Essentially people at the front line have the most context to solve a problem. So if you're a leader and you're allowing people to come to you with their problems and you're always giving them the answer, you're actually doing a disservice because you don't have as much information as they do.

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And what I like to do is say to the person, hey, I need you to bring me the one challenge that we're talking about. Second is three viable options. And the last one is one recommendation. And guess what? 99.9% of the time, it's what we go with.

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Most entrepreneurs don't feel comfortable having their team members make decisions for them because they don't feel like they evaluated all the different things that you would. So having them state it and do the research and come back to you makes you feel comfortable with their recommendations. You teach people to just solve the problem and moving the business forward.

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That's how you avoid a bottleneck. See, bottlenecks are called that because they're always at the top and you're the person that's causing them. Now that you understand how to lead people, how do you get the right ones in the door? Which brings us to chapter 10, the test first hiring method. I got this strategy talking to Seth Godin. We're looking over my new startup, Clarity.

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He was giving me advice. We're talking about team members. And he says to me, when it comes to team members, I can't work with them until I work with them. And it occurred to me that most people hire folks that they've never worked with. They've never worked on a project or evaluated their chemistry.

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And they just go from interview to the person being in their life full time, which is a wild concept. It's like not even dating a girl and going straight to marriage. So here's how to hire A players. The first step is you have to be clear.

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This is the thing that brings you the most joy, the most energy, and makes you the most money, which I'll double click on when we get to the drip matrix on how to invest your newfound time. Which brings us to chapter two, the drip matrix. I believe in life, there are two categories of things that you do.

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That's going back to the time audit and figuring out who can buy you the most time out of your calendar for the least amount of money that then drives revenue or efficiency. The second step is to cast your net. And this is all about ensuring that you have your team support the job promotion. You pay to run ads against the job post, call for referrals.

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But essentially, you want to make sure you get as many people as possible to apply for that role. The third is you have to filter fast. And for me, it's a one minute video answering two questions.

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If they can't answer those two questions in that one minute and they come in with three or four or five minute videos, that's a quick filter that they can't read instructions or they don't know how to use technology. The fourth is profile assessment.

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I use this to both understand the behavior, their defaults for how they show up on teams, and then also their cognitive score to see how well can they actually pattern match and try to solve problems. Because unfortunately, some people's brains don't work the same as everybody else. Number five is test project. And this is simulating the work. It's one of my favorite things I do.

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So before I work with somebody, I have them do a test project that is the exact type of work They would do on my team. That's what everybody should do. You should simulate the actual work and have all the candidates do the exact same project so you can evaluate them against each other. Number six is sell the future. And my whole thing there is talk about their vision for their five years.

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What do they wanna accomplish? Who do they wanna become? What do they wanna get paid? I sell the possibility of that coming true. And then I try to scare them away because I don't want them to take a job because they need a job. I want them to take the job because they want the job. Now that you know how to get them in, how do you get the most out of them?

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Which brings us to chapter 11, transformational leadership. I had one person on my finance team come to me and ask me about expenses and costs of putting a budget together. And they're like, do you know what it costs? And I said, Now, do I know? Probably, maybe. But if I tell them, then guess what? Every time they have a question about budgets, they're gonna come to me.

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I'm not teaching them to go fish. And too often people hire folks and then do their job for them. So there's two types of leaders. There's transactional and transformational. A transactional leader, tells somebody what to do, checks that it got done, and then tells them what to do next.

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It's called the tell, check, next doom loop because if you keep doing that, you'll always be the person that has to do it, which means at about 12 employees, you'll wake up in the morning and you spend your whole day just keeping everybody busy and you don't get anything done on your project list versus transformational leadership is completely different. I start with the outcome.

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The outcome is get a budget put together so that the leadership team can make decisions about the financial state of the business. When you have that done, it is done. Two is measure. Measure how they're making progress.

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Tell me where you're at from a percent complete on creating the budget and send me a text message every hour, every day, depending on how long the project will take so that we know that you're on pace to get it done within a reasonable amount of time. Three is to coach. Coaches, if you feel like somebody is delaying themselves, write it down.

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There's things that feel like math class for me, which is boring and I hated it and it felt like every second just went super fricking slow. Or there's art class, Where when I was in art class, what I felt was five minutes was more like an hour. The clock goes off and all of a sudden I'm done. It's like time flew by. And life can be that way. Not all tasks are created the same.

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And next time you do a one-on-one meeting with them, coach them up. The more you do this, it might feel slow at first, but it is so much faster down the road because then people aren't staring at you to get their work done. They understand the vision you have and the outcomes that they own, and they're gonna drive towards them. So that's why I teach the coach framework.

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So I break it into three core parts. The first one of the coach is CO, which stands for core A. When I'm working with somebody, I'm gonna pull up one specific issue that I feel if I can help them overcome will have a force multiplier effect in their life and their ability to execute and be effective on the team.

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The second is I like to use an actual story of when I learned how to do the thing that I'm gonna coach them up on. Then it makes it real. It provides context. It creates the glue for them to go, oh, my leader's human and he's also faced this. And it's really cool that he shares with me a little bit vulnerability of where he wasn't great at it. And the third part is change.

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And that is all about getting them to commit to some aspect of change. I'll turn it on them and ask them. Based on what I shared, what are you gonna change in your behavior going forward? And that's where I get commitment. Once you coach that way, you will never do it differently because when you build your people, the people build the business, but leading people isn't easy without trust.

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Before we get back to the episode, if you actually wanna know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to chapter 12, the F word that will save your business. Sometimes I can be an idiot. One time I was on a Zoom call and there's this guy, Jacob, on the team that ran all of our automation. And I was a little frustrated with him for not getting things done on time. And somebody else on the call brought up his name about them having to wait for him to get back to them.

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And I'm talking crap about him. And then all of a sudden somebody else on the call says, hey, I just want you to know Jacob's on the call. So yeah, I had to apologize. And I use this specific principle to help have that conversation. It's called the clear principle. It's essentially a conversation format that I use to remove any frustration you might have with your team members and them with you.

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Because if there's emotional venom that's piling up and then all of a sudden you don't trust somebody, you're micromanaging them and they're always talking back to you in meetings, it creates a very hostile environment that you could literally clear all that emotional angst by just having this conversation. So C stands for create a warm environment.

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I want you to get one-on-one with the person, appreciate them for coming into the meeting and having the conversation with you and just making sure you set the environment to be warm and approachable and lead with empathy. The L stands for lead them to offering feedback. This is where I share with somebody that I wanna be a better leader for them. And I can't do that if I don't get feedback.

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And the only way is if they're honest with me and asking for them to share feedback with me is the key to starting this conversation. E stands for emphasize. Emphasize means to restate to them when they give you that feedback, what you heard. And then A stands for ask if there's more. Most people will say there's nothing big or they'll bring something small up.

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And when you say, is there anything else? Usually they know, and they're wondering if you were actually willing to listen. R stands for reject or accept. I'm not saying because somebody gave me feedback, I have to accept it every time. They might say, you're an a**hole. And I go, I don't know if I agree.

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The way you look at your work will dictate how long it feels. And I'm always looking to invest it, not just to spend it. So that's why I created the Drip Matrix. which is a very simple X and Y axis of things that light you up, that give you energy to things that make you money, that produce the most income in your life.

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So essentially it's your opportunity to say, I just wanna give you some perspective on why I made that decision. That might be a rejection. Or you might say, I accept that feedback and based on that going forward, I'm gonna make a commitment to change these things in the future. To me, feedback becomes the ability to inoculate resentment.

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Without it, everybody's thinking it, but they've never said it. And if you specifically as a leader don't create the space for people to give you honest feedback, how are you going to get better? You may not realize that there's something you're doing that's frustrating everybody, but because you've never asked, they don't want to tell you. And it means that your team's underperforming.

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It creates the foundation of trust. But now that you've built trust with your team, how do you get them to dream even bigger? Which brings us to chapter 13, dream big, achieve bigger. One of my clients called me from New York City and he said, hey, Dan, other than this call right now, I've got my whole week open. Buying back my time was the coolest thing ever. Thank you, thank you, thank you.

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And I was just like, oh, I'm sorry. You must not have read my book and understood what I'm talking about because my whole point of buying back your time is to build your empire. See, I think everybody should lean in to building the biggest life they possibly can, not live the easiest life. Empire stands for building a life of unlimited creation you never have to retire from.

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I want you to come up with crazy ideas and build that. So that's why I created these three phases to a 10X vision. Phase number one is dream without limits. Most people dream so small, it never has a potential to move them. If you dream really big, it makes your daily decisions so much easier because you can evaluate, will this bring me closer to my vision? Will this bring me closer to my dreams?

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And if it doesn't, you say no. And you keep searching for the thing that's going to help make that happen. Phase two is you want to create a clear vision. When I think of a clear vision, there's four core areas I look at. I ask myself, what kind of team do I want to work with? Who are the people that would be around me that inspire me? What kind of business do I want to

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create the vibe, the culture, the vehicles, the travel, the customers you're working with. How do you want all of that to be part of a bigger empire that not only creates a world-class living for you, but also creates a platform for everybody that you care about in your team to also become wealthy and the lifestyle. And for me, this is about the integrated life. How do I want my kids to interact?

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How do I want my family to be involved? How do I want it to just be my life? not I work and then I do life. It's your ability to impact your local community and have your team members be involved in that. The whole package brings you to create a clear vision. Phase three is live in it. I want you to visualize your dream life. I want you to visualize the creation of it. What does it feel like?

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What are the conversations you're having? Think about the experiences that you're going to create and just be in the energy of having received. Because if you can't You can't create it. Your frequency is what you frequently see. Now that you've got that vision, how do you actually execute on it? Which brings us to chapter 14, the preloaded year.

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Most people overestimate what they can get done in a year and underestimate what they can get done in a decade. The truth is if you plan right, you can get more done in a year than you do in a decade, but it's gonna require a completely different strategy. Number one is rocks, pebbles, and sand.

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If you had a jar and you were trying to load a bunch of big rocks and pebbles and sand and water into the jar, but you started with the water and the sand, by the time you got to the pebbles and the rock, there wouldn't be enough room for everything.

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And you got to move from the bottom left quadrant all the way to the top right. So in the bottom left is D for delegate. What are the things that when you look at your to-do list, you should just delete it? or defer doing it this week, this month, or give it to somebody else that can do it and just learn how to delegate. Then you move up to the R, which is replacement.

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But if you start with the big rocks and you place two or three big rocks in that jar and then the pebbles all around and you shake the jar a little bit and it kind of settles in, then you pour the sand in slowly and it kind of fills in all the rest of the space. And then you have a whole glass of water and you pour that in the jar and the whole thing fits easily.

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That's the idea of planning your year. The second thing is to add maintenance. This is looking at things in your life that you know are best practices so that you stay on top of them so they don't become an issue. I mean, it's like if you're feeling dehydrated.

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By the time you feel like you gotta drink something, you're about 20 minutes too late, so you're better off just scheduling the time that you stay hydrated so that you don't get behind. I think about my weekly meetings with my wife as like a family meeting, my quarterly retreats with her so that we disconnect to reconnect.

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Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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My board meetings with my kids, that's what I call them, but these very dedicated ritualistic experiences where I know that I have this time in my calendar and it's a priority. So I'm not trying to repair things because I allowed relationships to strain because I was so busy on work. The third is the work to plan, to go all in and say, this is my plan for the year. Here's what I've committed to.

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These are my priorities and I'm gonna execute even if I don't feel like it. Number four is to review and adjust. My wife and I have been doing this for almost a decade. And at the end of the year, we always take time to review everything we did the previous year and ask yourself a simple question. Would we do it again? Or should we just take it out of the calendar?

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I mean, it's either an F yeah, this lit us up, wanna do more of that, or it was meh. and meh is good and good isn't great. So we decided to cancel that and create space for us to evaluate new opportunities. So every year we adjust, we review, and I'm telling you, our years are getting pretty special, but it only happens if you plan and it requires the preloaded year as a strategy.

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But what is this all really for? Which brings us to the conclusion, the buyback lifestyle. This is one of the most important chapters in the whole book because it shows what's possible. Entrepreneurs lose most of their productivity at home, not their office. Most people clean their home before the cleaning person comes over. Allow people to support you in your life.

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And just because your mom always did this or your dad always did that doesn't mean that you have to do it. This world we live in where you can literally out-task so many things in your home, from meal prep to groceries to running errands so that you can get all that time back, why wouldn't you take advantage of it? So these are the four levels of the buyback life.

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Level one is cleaning and errands. If you have the means, you should have somebody that cleaned your house. I had a client that had a hard time with this. And I said, do you want to create employment in your community? Because you continue to hold on to running errands and cleaning your house is missing the opportunity to create a job for somebody that really needs it.

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Level two is meals and supplies. Think about all the things that have to be replenished in your home. All of that could be hours a week gotten back for very little investment. Level three is family support. Now I know that this one will be a little tough because you're a parent and you're supposed to do this stuff, but somebody else can drive your kids to school in the morning.

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That quadrant is all about looking at the key people you need to hire on your team and build that team of people that can replace you from having to do the work. And that's why I teach the replacement ladder, which we'll get into in a second, but understanding the right sequence to do that will equal success. The second quadrant on the bottom is investment.

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Somebody else can pick them up. Back in the day, Those people were just part of your family, but because we all live in different places, you may not have them in your city anymore. And it's okay to pay somebody else to come in and take over the role that maybe a mom or grandma used to play in the past. Level four is projects and ownership.

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And this is the coolest, highest level you can get to, which is have somebody that acts like the CEO of your family. Somebody that takes over all the projects, all the real estate, all the car stuff, the maintenance, everything, all your travel, have somebody else own it so that you can do one of two things. That's where I live my life.

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I either spend time with people I love or I go do things to create value in the world that only I can do. Those are the only two things that you will see me do because I love it and everything else, I'm willing to buy back my time for it. I understand learning to let go is the hardest thing in the world. There is emotional shrapnel involved in it.

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There's the fear that somebody's gonna make you look bad. There's the fear that somebody's gonna cost you your whole business. These are all real fears. What I wanna invite you to consider is that on the other side of doing the work is a world of freedom that you have no idea that you could live, that you're allowed to live, that you could live sooner than you ever thought possible.

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And it requires you to get comfortable being uncomfortable. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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Once I've got time back, then I got to invest in developing the skills, the relationships, the mindset to become a better person for my team so I could grow. And then the top right is all about production. This is where you want to do the work that gives you energy, that lights you up, that truthfully you would do for free, that makes you the most money.

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If you don't know what that is, you'll figure it out over time. But that's why the drip matrix is such an important map. for you to understand where are you spending your time? And if you're not moving your way through it, then you'll always feel stuck. But to start buying back your time, you need to understand how much it's worth. And that's why I created the buyback rate formula.

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So for example, if your current income in your business is 200,000 a year, you divide that by 2000, then take that number by four, that equals $25 per hour. Anytime you spend money to buy back your time, you wanna get a four times ROI on that money. So if you can spend $25 an hour paying anybody to take anything off of your plate, that'll give you the best return on your time.

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If you don't fight for the value of your time, nobody else will value your time. So you need to understand what it's worth. If I don't know that my time's worth $100 and I keep saying yes to doing things that are $10 tasks, then I'm never going to be able to grow my business. What most people don't realize, the cheapest way to buy back your time is to stop doing things that suck your time.

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Which brings us to chapter three, the five time assassins. Most people waste their time by just delaying decisions. It's like getting an email for an opportunity and instead of just replying to it right away and they just mark it as unread or star it and eventually they'll reply on some Saturday morning when they're feeling good about themselves and say, oh, let's talk about it.

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And that opportunity is gone. I see people sabotage their success all the time like this. And that's why I've distilled it into these five time assassins. The first one is the staller, just like I just described. That's somebody that can't make a decision. Any decision is better than no decision because no decision is still a decision to just stall and not feel like you're making progress.

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The second is the speed demon. And this is somebody who thinks under the guise of I'm productive and I'm moving forward and I'm making decisions fast. They don't stop to reflect. They take the easiest path. For example, they hire their cousin because he can fog a mirror, not because he's the best hire, but because he's the easiest hire. The third is the supervisor.

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This is the person that micromanages everything. They look at everything and they scrutinize it and they criticize it and nothing can ever be done as good as them. So they're always there trying to be involved, which is weird because they hire people and then do their job for them. The fourth is the saver. This is somebody who penny pinches every penny. They never invest in themselves.

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They never invest in getting more time back. They don't invest in their business. They think if I spend a dollar, it's a dollar I didn't make. So every time I save money, essentially it's money I made. That sounds like a winning proposition, but it also means you can't grow. The fifth is a self-medicator.

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And this is the person that self-sabotages their growth by using food, alcohol, drugs, video games, whatever addiction they've got to self-medicate their feelings instead of confronting them head on, which causes them to always hit a ceiling of complexity instead of breaking through to become more for their team.

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The reason why you need to understand these is because without spending a penny, you can get back tens of hours a week. Now the question is, where do you invest it? Which brings us to chapter four, the only three trades that matter. Most people think once I get there, then I'll have time to do the thing.

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Starting with chapter one, how I buy back my life. My friend Stuart had a panic attack at the happiest place on earth at Disneyland. Why? He was working a hundred hour weeks. He wasn't taking care of his health. He asked his family if it was okay to miss dinner and not be there in the morning so that he could work on this massive project. And because of that pressure, his body said, screw you.

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Cleaning of the garbage or processing my inbox or managing my calendar, all these things that don't generate a lot of income. They're just busy work. And what you need to do is think about spending more time in the production quadrant today. There's really only three trade levels when it comes to time. Level one is an employee. You're trading your time for money.

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People pay you for your expertise, which is always tied to your time. It's not tied to an outcome. Level two is entrepreneur, which is where you trade your money for time because all of a sudden now you get paid for a result.

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So if you can get more results for people, then you take the money they pay you to then invest in you and your capacity so that you essentially buy back your time with the money you have. But level three is empire builder. And this is when you start figuring out how to trade your money for money. And we'll talk about this later, but that is a big idea to really create the empire.

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Most people, they start off in level one and they take that mentality to level two. So even though they're an entrepreneur, they're still acting like an employee when it comes to the value of their time. And then people that are in two will stay in two because they don't understand that there's a completely different paradigm shift to build their empire where they have their money work for them.

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So they're not always having to work to generate money. That's why I created the time and energy audit. It's very simple, but massively impactful. First thing is we wanna write down every task that we're currently doing. I like to tell people to have an alarm go off every 15 minutes to log it. Cause most people don't realize how much time they've been spending on social media.

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or taking these got a second meetings from their team that turns into got an hour. So we always wanna write it down to do a true audit of where we're spending our time. And then what you do is once you've got this detailed list, go through each one and give a dollar sign of value of what it would cost to pay somebody else to do it.

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$1 is like an administrative task and $4 is like hiring somebody to do your job. And you write that next to each one. Then you wanna highlight in red anything that sucks your energy, that you hate doing, or green things that give you energy. Once you've done that, you now have a bucket of things that cost very little, that are red in nature, and that is the only next hire you should make.

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You shouldn't bring anybody else on your team until you grab all those red, low-cost things and give it to somebody else so you can free up your time. Now that you know what to take off your plate, how do you sequence it? Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to chapter five, the replacement ladder. Most people mess this up. They feel overwhelmed.

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They read a book and it tells them you need to hire somebody that can help with operations. You're the visionary and have somebody else come in and run your company for you. The problem with that is that you have no skillset for delegating yet. You've never done it before. You're gonna pay somebody six figures plus to essentially have a non-revenue generating role on your team.

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And it's gonna stress you out. And in six months, you're probably gonna fire them or they're gonna quit because they're annoyed working with you because there wasn't enough business for them to stay busy in the first place. So most people don't realize that the sequence that you hire equals success or failure.

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That's why I've outlined the first principle of this whole methodology called the buyback principle, which states you don't hire to grow your business, you hire to buy back your time. It's a capacity over calendar problem. If you do the first, then you'll just add a bunch of overhead that you need to manage.

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Essentially he hit his pain line and most entrepreneurs hit that about 12 employees or a million in revenue. because it's a point where more growth feels painful. So most people do one of the three S's when they hit their pain line. The first S is to sell. It's so painful that they'd rather sell the business, go get a normal job or do something else because the grass is greener on the other side.

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But if you only hire people to buy back your time, then you get your time back to go be more valuable to your team, to generate more revenue and do things that light you up. So here's how the replacement ladder works. It's all about the hire you need to make, the feeling you're probably having right now, and the ownership of outcomes that they need to take off your plate.

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The first rung of the ladder is you might be feeling stuck in your business because you don't have the time. And that's why you need to go hire an administrative assistant. And you got to give them two areas of your life, your inbox and your calendar. And I'm talking 100%. When those emails come in, if you touch them before your admin, then you're totally misunderstanding this whole process.

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The second rung of the ladder, you might be feeling a little stalled in your business. It's because you're doing all the delivery, essentially all the client fulfillment. And that's where you need to have somebody support you on the onboarding and ongoing support of a new customer. Once I get a customer in my world, I wanna help them do the thing.

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I don't wanna be involved in anything that looks like process or gathering information or scheduling items in their calendar. The third rung is where you might be feeling some friction because you wanna grow, but it makes it tough because you don't have a marketing system. That's the next hire.

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Now, when you bring that person in, I want you to make it clear that they own all traffic sources to your website, to your social media, and the campaigns that they should be defining and running on your behalf to generate leads every day. That marketing system should be running nonstop 24 hours a day to generate qualified leads to talk to.

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The fourth rung, this is where you start to feel freedom because it's a sales hire. And the moment you have somebody else, they can take all new opportunities, take all the sales calls, and most importantly, do the follow-up, because let's be honest, you're probably not doing them yourself, and hold them accountable to generating revenue, now you have freedom.

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Because with four hires, admin, delivery, marketing, and sales, you can now go on vacation and have somebody else generate awareness of your business, have somebody else talk to them and bring them into your world and enroll them into your service, and then onboard them into your product or service in your business without you being there. Four hires, and you start to have freedom.

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The fifth rung of the ladder is flow. And the reason why I call it that is because having a leader that partners with you on your business to help you with strategy and outcomes, and that's the key. If you hire them and tell them what to do, then you hired the wrong person. But if they can come in and help own outcomes

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to drive the business forward to come up with the strategies and manage the execution and design the playbooks that is when you start to feel the flow of really building a partnership and a business that you don't grow to hate most people have a hard time delegating because they're worried that it's going to lose the magic the thing that you do your fingerprint on the business and that's why i use the 1080 10 rule so the 1080 10 rule is used by all the top people people like gary vee elon musk or even mr beast because they can't be involved in every aspect of the business

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but they know how to ensure that their fingerprint and their genius is involved. Which is, I sit down with my team at the beginning and I do the ideation 10%. That upfront, let's talk about how this could work, all the resources we have, what we've done in the past that feels similar and make sure I give the team all I know about the ideation of the specific outcome I want.

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If it's marketing, if it's creating something, it's a customer result, a new website, I only get involved in that first 10%. The next 80% is your team doing the execution. It's them going through all the resources you might have told them about, doing the interviews, essentially managing the whole project. And they take that over from you. And then the last 10%, that's the integration.

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What I've learned is sometimes the grass is greener because it's actually fake, but selling is not an option. Second is sabotage, right? They sabotage themselves by taking on new projects, new product lines, hiring bad people only to give themselves permission to fall back so that it's not their fault that they're not succeeding in their business. Well, the third one is to stall.

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That's where they take the project back into your world and you look at it and you go, ooh, let's tweak this, let's tweak that, let's tweak this. And then you decide to present it back. Think Steve Jobs. He goes into the design studio with Johnny Ives and they come up with the idea for the new iPhone. The team goes and prototypes and builds the thing and sources the materials and puts it together.

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And then Steve came back at the very end, the last 10%, which is presenting it on stage when they reveal the iPhone. That is how you take creative processes and integrate it with your team where you still feel involved, but not needed to execute. Now let's start with level one of the replacement ladder. What do you get your admin to do? Which brings us to chapter six, clone yourself.

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My mind blew wide open the moment I got to spend a week with Richard Branson in Verbier, Switzerland. I watched a billionaire, every other billionaire wants to be like, live his life, operate 400 companies by just meeting with his assistant for 60 to 90 minutes every morning for breakfast.

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That transformed everything for me for who I thought I needed to be or resources I needed in my life to actually allow myself to live life to the fullest. And that's when I really realized million dollar companies were not built on $10 tasks. It's impossible. There's not enough hours in the week for you to work your way through this problem. You have to learn how to work through somebody else.

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So there's two key areas that I require an administrative assistant to own. The first one is your inbox. And I know some of you still want to hold on to this and triage for them. But the truth is, is the moment you give them 100% access, your life will change. My brother went through this scenario himself where he hired an assistant

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and decided to just CC her on some emails to get her to do things instead of actually allowing her to process. Your inbox is actually your assistant's to-do list if you give them access. Any other way, and it doesn't work because they don't have the context to actually help support you. The second one is your calendar, 100%. I don't put anything in my calendar. My assistant owns it.

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How can I ask her to be responsible for my time and the effectiveness, making sure that every day just feels like I'm producing at the highest level and staying in my production quadrant if I don't give them full access? Most people have a hard time figuring out all the things that you should give your executive assistant to do.

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So if you want my personal playbook on everything detailed in regards to templates, structures, best practices, and canned responses, then just find me on Instagram at Dan Martell to Elza Martell and message me the word podcast EA, and I'll send you a direct link to my Google Docs so you can copy and paste that for your own needs.

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So now that you have your first hire made, how do you transfer things onto their plate without going crazy? Which brings us to chapter number seven, building playbooks. I don't know if you've ever seen the McDonald way, but it's essentially their standard operating procedure for how they run McDonald's.

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Every aspect from how they cook the fries to make all the different burgers essentially is documented and they've created a system that any 14 year old kid with no training or hardly any training can hit buttons and have that burger taste the exact same in New York City or Melbourne, Australia. It is pretty wild. What I want you to consider is how do you create your version of that?

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Stop wasting your time. I'm going to share with you the seven things that I quit to go from broke to multi-millionaire. When kids come up to me in my supercars, they always ask, what do you do? But I always share with them, it's not what I do, it's what I don't do. Welcome to the Martell Method.

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And the cool part is if you say no to somebody, you eventually say yes to a new friend. You create the space for somebody new to come into your life that can support you and propel you forward. The way I think about it is today's energy shapes tomorrow's reality. So I have to protect my energy. If you want your life to get better, you have to change your energy.

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You have to show up with more positivity and opportunity and positive expectation. That's how you change your life. And the truth is, is your environment is everything. Think about it. You could have the most positive attitude and wish that everything is hot. But if I put you in a commercial freezer, you're going to freeze to death.

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Your environment sets your internal thermostat, not your positive attitude. So make sure that you really audit the people around you. If you want to stop wasting your life, the first thing you need to do is cut out everyone sucking your energy. Which brings us to number two, which is don't ask for advice from people who haven't done what you want to do.

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I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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I have these people that come up to me at the gym. They see me working out and they start to try to give me advice on how to work out. And I look at them and I'm not being rude. It's just, if I do the pushup the way you're telling me, will I look like you? Because you don't look like my trainer. My coach, Alan, looks like Superman. That guy I listen to all day long. Somebody else, I don't.

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Not because I'm trying to be rude, but because what if I listen to them and they don't mean to be harmful and then they cause me to get off track? So here's some of my life principles. I don't take fitness advice from a fat life coach. I don't take business advice from a business coach who has no business. I don't take parenting advice from Elon Musk. The guy's been married three times.

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He has 12 kids. He's a world-class engineer. If I was building a rocket or any company, he's the guy I want to talk to. How to be in a marriage and how to have great relationship with their kids, No, you got to choose. So this is where everybody makes the mistake because they don't know anybody else. So when they have big life decisions, they usually turn to their parents.

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The challenge with that is the strategy is flawed because if your parents haven't achieved the thing you want, then they're going to give you the advice that got them what they've got. And if it isn't where you want to end up, then you're just going to follow what they tell you to do to get to exactly where they're at.

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If you want to be an Olympic athlete, go get advice from somebody who's been to the Olympics, not the person that's a weekend warrior. Surround yourself with people who have what you want questions. Success leaves clues if you know how to ask to figure out what the clues are. Same thing goes for your friends, your coworkers, your boss.

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If the person hasn't done the thing that you want to do, if you don't admire the area of the life that you want results in, don't internalize their advice. Which brings us to point three, which is don't blame anyone or anything for your situation. When I was younger, I used to blame everyone for anything, any situation that happened in my life. It was somebody else's fault. I was late for work.

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Somebody cut me off in traffic. Didn't get the deal. It's because somebody didn't like me on the call. Nobody else was responsible for my situation. I was the person that became me. I was the one that had the call. I was the one that was driving my car. I was the one that couldn't prepare early enough to show up on time.

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So what I realized is that when I blamed other people, I lost the ability to control my situation.

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can't control other people i can control me and if everything is my fault i have control over that blaming other people is another way of just giving away your power when you take responsibility you take control imagine cooking a meal and it doesn't turn out as planned blaming the ingredients won't help instead take responsibility as a chef you cook the meal you can't control what happens to you but you can control how you respond

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The ability to control your emotions, your feelings, it's the number one predictor of success in life. If any person can easily get you on tilt, get you to react, then they control you. And you're not going to be able to manipulate the situation the way you need to get the results you want if other people can get you upset really easily.

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One of my favorite quotes that I heard is, we're not creatures of circumstance, we're creators of circumstance. We control the ability to shape our reality. The world isn't as it is. The world is as we are because if our internal feelings are set right, then everything external can either feel great or feel really hard.

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Starting with number one, don't spend time with people who suck your energy. I call them energy vampires. So I grew up with this friend that I've known since elementary school, and I realized that he'd only ever call me when he needed something from me. Never called me when I had something to share that was good. He never called me when he heard that I was having a hard time.

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If you want to stop wasting your life, taking ownership of everything in your life will give you power to change it. Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com.

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Which brings us to number four, which is don't say yes to every opportunity that comes your way. When I started, I used to say yes to everything. I was so worried if I didn't, I would miss out on big opportunities because I didn't have a whole lot going in my life. But then what happened is I said yes to so many things that I couldn't actually get anything done.

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So everything I was committed to got done poorly. And then people started getting mad at me. And I realized that saying yes is easy. Saying no is hard. A person that never says no, I can't trust their yes. Because eventually they're going to let me down. You don't want to be that person. I have a buddy. He always says yes to me.

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And because he's always saying yes, I can't trust his yes because I'm assuming he's saying yes to everybody else. And eventually something's going to fall through the cracks. He can't possibly do it all. Steve Jobs always said, sometimes the most productive thing you can do is to say no. Think of your responsibilities like items in a backpack.

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If you keep adding more items without removing anything, it becomes too heavy to carry. You only want to say yes to things that align with your goal and your vision. Saying no to a very cool opportunity today is saying yes to your dreams and your goal. If you want to win the biggest way possible and you haven't had success yet, pick one thing and decide to do it for a decade. I call it a dedicate.

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Decide to go 10 years all in. Put your heads down saying no to everything else. Be maniacal. Be focused. Decide to be the tip of the spear to become the best in the world at that thing and trust in the process. If you want to stop wasting your life, saying no will make sure you don't spread yourself too thin. Which brings us to number five, which is don't be a prisoner to your device.

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I do a youth program called King's Club, and I'm always talking to young men. And recently I was talking to one of them about their number one vice. I was like, what's your thing? What's stopping you? What's making life hard? And he looks at me, holds out his phone, he shakes it. He said, my phone. Every time I know I got to get something done, I go on my phone and I start scrolling.

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Two, three, four hours later, I put off all the stuff I know I need to do and I don't get it done. And it occurred to me the reason why is because he doesn't have a plan for his life. He doesn't know what the scrolling is robbing from him because he hasn't built a real plan for a vision for his life. Think of your attention, your focus like a car on the road.

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If you get stuck in traffic of notifications and apps and doom scrolling on social media, you'll find yourself going nowhere instead of cruising towards your goals. Go turn off all your notifications like right now. Your attention is way too valuable. Think about it. Your focus, your energy, your productivity is worth way more than a red jewel notification. Some person's Snapchat to you.

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The truth is, if you're addicted to your phone, your life's just not that interesting. Go make it interesting. Go create big plans. Go have a vision for your life that pulls you forward that scrolling on social media isn't even an option because you're too excited to go create the thing that you see yourself doing in five years. Just have more fun things scheduled in your calendar.

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He never called me for any other reason than he needed somebody to help him move something or maybe borrow some money or he was bored. And I realized that is not the kind of friend I want in my life. So I just decided to stop responding to his calls to create some space to not respond so quickly. I asked myself one day, What does a great friend look like?

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And if you're really having a hard time, schedule them with other people. If you are committed to go to the gym with your buddy, I guarantee you're not gonna miss going to the gym. If it's just you, you'll probably skip out just because you wanna scroll on social media. Turning off all notification is the simplest and most effective way to stop wasting your life.

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Which brings us to number six, which is don't read books, study them. When I started reading, I was so hungry to read books and to get them off my to-do list because people were giving me, you got to read this, you got to read this, you got to read this, that I would just speed read these books. I didn't write anything down. I didn't highlight anything. I didn't make comments or anything.

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I was just reading to have read. And then it occurred to me that the real value from a book is not the information, it's the application. It's

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actually executing the things that you're learning so i started to develop this muscle the jfdi muscle just effing do it which is as soon as i read something actionable in the book i took action even better than that was start to teach other people around me what i was learning why in reading knowing i'm going to teach i read completely different

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Oftentimes, we already know what we should have done. We've read that book, but did you do the things in the book? So my recommendation is figure out where you're stuck in life and only read books that can help you unlock the next skill you have to acquire, the belief around the world, or implement a habit in your life that'll get you incredible results. I call it just in time, not just in case.

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You can recommend a book to me. I'll buy it. It'll probably sit there until I have the need and I go, oh yeah, somebody recommended a book on that topic and then I'll go study it. Same goes for all my information, my YouTube videos, my podcast, resources, courses I buy. I queue them up and I study them when I have the problem, not just because I bought it.

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Most people read or consume courses or hire a coach just so they can feel good about themselves because the easiest decision is to spend money. I call it shelf help. You're just consuming knowledge to put on a shelf to have a badge that you can tell people, I read that book, but are you doing what's in the book? If the answer's no, stop, study, execute.

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So if you wanna stop wasting your life, take action on the things you learn instantly. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you.

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I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to number seven, which is don't compare yourself to anyone but yourself. I used to compare myself to people my age, people in my city, people that were more successful than me. And honestly, all it did is made me depressed. I was worried I was behind. I wasn't moving fast enough.

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I didn't think big enough. I wasn't that impressive. Nobody should take the time to talk to me. And then it occurred to me one day that the only person that I'm actually competing against is me from yesterday, me from last year. Because over time, I'm not anybody else. I don't have their brain. I don't have their body. I don't have their relationships.

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And it occurred to me, there was no part of the characteristics of what a great friend would act like. He was acting. And yet I just believe because I sat next to him in math class that I had to be friends with him for the rest of my life. That's crazy. Spend time with people who want more for you, not more from you.

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I don't have their environment, their situation. But guess what? They don't have mine. And the only thing I can do is take who I am and ask myself, honestly, am I getting better? Am I focused on the things that I can control? And if I can get 1% better every day, that compounds like mad over a year. Over a decade, change your life.

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And comparing yourself to somebody else will just steal your confidence. Think of your experience as a Spotify playlist. Comparing to someone else ignores the value of your own unique taste, who you are, what you love. Focus on curating your own playlist that resonates with you. I always say to people, why would you compare your chapter three to somebody else's chapter 27?

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I've been in business for 27 years. If you're just starting off six months, a year, three years in, why would you compare yourself to me? If anything, know that I've been doing this for 27 years and when you're at 27 years, because you're watching this or you're listening to this, I expect you to be way further along because you have access to people that I didn't have access to.

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And the biggest thing you can do is just be yourself. It's the most unique thing that you have. Everything that you're insecure about is what makes you you. You may not like the sound of your voice, the way your nose is shaped, the way your ears are shaped. You might think that you're not very smart, but I'm telling you, if you lean into it, that's what makes you you.

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It's what makes you memorable. Trying to pretend that's not who you are or trying to compare yourself to somebody else or be somebody else. is just gonna steal all the potential of you standing out in this world. And we live in a world where you wanna be unique, you wanna be authentic, so take advantage of it. Those are seven things I quit to not waste my life.

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Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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There's a lot of people out there, and if they're not a good friend when you're winning and an ear when you're not doing well, you don't want those people in your life. And that's why I call it a friendventory. You want to audit the people around you and cut them out if they're not supporting your dreams. If they make it hard for you to win, why would you want those people in your life?

The Martell Method w/ Dan Martell

The 7 Principles to Actually Achieve Your Goals

Stop wasting your life. I'm going to share with you the seven principles to achieve all your goals this year. These principles help me go from a distracted mess to a hyper-focused CEO. So here's how to make this year the best year of your life. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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What other aspects of my life do I need to align to make sure I hit it? When you write it down, and you review it every day, it makes the whole process easier. And that process is part of the five daily non-negotiables that I mandate every one of my clients to do inside of my coaching program.

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If you're interested in working with me directly to elevate your game this year, just find me on Instagram and message me the word YouTube Elite, and I'll see if you'd be a fit. But setting standards isn't enough. You have to make them easy to keep them consistent. Which brings us to principle number two, design your environment.

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When I was 17, I ended up going to a rehab because I struggled with addiction and it was a tough period of my life. The beautiful thing about going to this place where I spent 11 months to work on myself is that I got to learn the power of your environment. See, most people fall back because they go to the same bad environment.

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Most people relapse because they're released back into their same family, their same city, their same school, and they really struggle to stay sober because they're exposed to the same negative influences in their life. Your environment, how you set it up will decide if you fail or you move forward.

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Part of that environment brings up this philosophy I have, which is it's easier to avoid the dragon than to slay it. Just deciding on what is in your environment, what you take out so you don't have to make decisions every day will make the whole process of achieving goals so much easier. For example, before I go to bed, I lay out my clothes for the next morning for the gym, ready to go. Why?

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with principle number one, set your standards.

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I don't want to make a decision around it. The way I think about it is most people want to either make more money or get in shape. Those are the big buckets. So if you think about it, get in shape. How do you design your environment to make it inevitable you'll achieve your goals? Well, first off, take all the crap out of your kitchen.

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Anything that is a slippery slope around a bad decision, especially late at night, take it the heck out. out of your life. Now I got kids and what if my wife doesn't like it? Hey, have a conversation with them. If you're serious about hitting your fitness goal, you have to prune and design your environment. Same thing with money. What makes it easier for you to make cold calls?

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Is it coffee in the morning? Get yourself a nice coffee machine in your office. Is it your vision board in front of you? Is it a great chair? So when you sit down, you feel comfortable. If you just make the game easier to play, you'll have the highest potential of being successful.

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So instead of buying that next video game or going out with your friends and spend a couple hundred bucks at the bar, spend money on your environment to make your goals easier to achieve. But there's another way that we can hack our mindset to make our goals even easier to achieve.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to principle number three, gamify progress.

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There's actually a reason why video games become psychologically addictive is because they visualize progress per level that makes you feel like you're accomplishing small micro wins. Think about it. You jump on something, big explosion, big celebration, the ability to build your character. These are all visual progression to the goal of winning the game. Do that with your own personal goals.

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having a calendar down in your kitchen. Every time you work out, put a big X across it so that you feel like you're making progress. The goal is to fill up the calendar. If you wanted to make more money, have a thermometer set up that you designed to have your goal per week so that you're hitting your goal every week. And also I would recommend do it per day.

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My buddy the other day was telling about his software he built for snow removal. He made it simple that every person is operators that are removing snow. He's got a map. All the places he's got to remove the snow are red. And as he pulls into the driveway, it turns green.

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It makes it a fun little game for his snow operators to remove the snow at the client's house without ever missing a house because it's visual. For me, it's a daily progress. It's a daily visual. Stepping on a scale and checking in and texting my coach. That text message is part of that daily rhythm. I have a daily email that I get for all of my businesses that show me my cash position.

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I check those. It is a habit that keeps my mind focused on my outcomes. And that's why the more you focus on, the more it'll expand. Most people don't know this. Your life is the results of your most dominant feelings, actions, and beliefs.

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People talk about goals all the time, but what they don't talk about is standards, the process that you hold that make the goals inevitable. So here's how I solve things. You have to link your goals to your daily standards. So if you don't know what daily standard you would hold that would make your goals inevitable, then you really don't have a process or a blueprint for being successful.

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If you think about goal setting, project planning, reviewing your goals, vision board, all of it is designed to keep you focused on your most dominant actions, feelings, and beliefs around what's possible. And when you do that, you create your reality. But to actually achieve your goal this year, you have to think way bigger than your actions.

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Which brings us to principle number four, connect to an identity. For me, identity is everything. When I first started my fitness journey, it wasn't about trying to get fit. It was about becoming something. So I used to write down that I was an athlete. And it's crazy because when I started doing CrossFit, all of a sudden now I'm competing every day because that's the way CrossFit set up.

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And I started to build this identity of being an athlete. If you want to change your results fast, First, change how you see yourself. It's kind of interesting because most people think when I have that thing, then I'll do the thing, then I'll be the person. And the truth is, is that it doesn't work like that. It's completely different. Reverse it. First, you have to be the person.

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Then you do the work and then you'll have the results. It always comes first. You know, Jim Rohn used to joke, you better hope nobody gives you a million dollars before you're a millionaire because if you do, you're going to quickly lose it. Oftentimes you shouldn't get the thing until you're ready for it. A big part of that is the identity of being somebody that can manage it.

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Even in my fitness program, most people think they're joining to get shredded or to put on some muscle. But the truth is, is they come into my life to reset their identity.

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I make them design a mantra, a sentence of identity that they have to repeat to themselves all the time when they go to the gym, when they're reminding themselves what it's all about, because that identity will make it so that that's just who they are. And you get to a place. where eating a certain way isn't a diet, it's called food.

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Think about when you can get to a place where going to the gym is just part of who you are, that not going to the gym would feel as weird as not wearing pants. You'd be like, I don't feel good, I don't feel myself. That's why when you see me talk about exhaust the body, tame the mind, I'm really resetting the identity. I'm getting my mind straight. I'm keeping the control over my thoughts.

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And the more we speak our identity out loud, it's who we become. So I know it sounds crazy, but before I ever was an Iron Man-er, I wrote it down in my journal every morning for years before I ever finished my first race. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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The 7 Principles to Actually Achieve Your Goals

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. but achieving your goals this year isn't gonna happen by yourself. Which brings us to principle number five, upgrade your peer group.

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I remember a long time ago, I was in my mid twenties. I joined a mastermind to upgrade my knowledge and experience. Everybody in that room was running like an eight figure plus company and I felt like a frigging imposter. It was super uncomfortable. What happened though, being in that group forced me to raise my standards to match theirs.

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Being in proximity of people executing at a higher level forced me to reflect on how I was showing up. I didn't want to go to the next meeting feeling like I was the low person on the totem pole. And it made me be a lot more serious and a lot more focused about hitting my goals. And this is how I do it today. I ask myself a simple question.

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So for example, if I want visible abs, I gotta ask myself, what's my daily standard for my macros? What's my daily standards for working out? What's my daily standards for recovery? If I don't have that so I can measure black and white, did I do it or did I not? Knowing that if I showed up every day and held that standard, it would make that six pack inevitable.

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Are the people in my life closer to my goals or just closest to me? See, if nobody in your life that you spend time with has achieved the thing you're trying to do, then you're always gonna have to be fighting an uphill battle. So this is what's very unique about my approach. Once I do my annual planning, I understand where I wanna end up.

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I ask myself, who are the people that I need in my life to make those goals easier? I call it a relationship plan. This is everything from mentors, people that'll inspire me to make the right decisions, coaches, folks that have the blueprint, peers, other people along the journey to make it less lonely. I write down the names of the people.

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And if I don't know who they are, I go search, I go research, I go on YouTube, I go on Instagram, I ask my friends. So building that relationship plan so that invests in people to be around them, to travel and seek their guidance. That to me is how I'm able to achieve my goal so much easier than most because they're trying to figure it out on their own. That's so crazy.

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Find the people that have been to the mountaintop and ask them how. For example, when I hiked Mount Rainier, the guide that brought us to the top in a season, he does that summit 37 times. Do you think maybe he has some experience to help us? You better believe it.

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Some of you are hiking Mount Rainier equivalent in your fitness, in your relationships, in your business, in your health for the first time. And there's somebody right next to you. If you open up your eyes and just look around in your community that have done it.

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37 times a year and you haven't even asked them for advice why is it because you're not capable or willing to invest in yourself it's a flawed strategy and a very slow strategy to avoid seeking other people and really refining your relationships to make your goals easier people always want to ask me like who are the relationships i need to add i always say well who are the people you need to cut the other day a friend of mine asked that same question and i said name me the one person that you know and i know you're going to feel uncomfortable answering this

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that you're gonna have to cut out of your life to create space for those new people that you've been putting off that tough conversation because you care about them and they've been good to you. Unfortunately, today in your heart, you know, they've been an anchor in your progress.

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So now that you've cut out the people that aren't closest to your goals, here's how you find the people you need to add, which brings us to principle number six, get back on the horse. I find it fascinating that most people have this dream of a perfect morning. And if they don't do something, they just throw away their whole day. They don't work out first thing in the morning.

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They don't decide to go in the afternoon. They miss getting a good kickstart in their morning in regards to their calls or their process or whatever it is. And they just write off the rest of the day. And the truth is, is you don't have to do it that way. The other day, my buddy's telling me about this concept called the floor and the ceiling. He says, look, my floor is I went for a walk.

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My ceiling is I got all the workouts done. I showed up at a 10 out of 10. And all I hold myself accountable is being in between the floor and the ceiling. If you don't get back on the horse, then you might start what's called a negative downward spiral where you'll wake up in 35, 45 days and realize you haven't been to the gym.

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You put on that five, 10, 15 pounds, especially after a vacation where you might not have made the best decisions. And instead of just saying, I'm going to do anything today to get back on the horse, you throw it all away, all your gains. There's this really fun thing I heard once that said, you can start a diet halfway through a bag of chips. It's that simple. If you keep showing up,

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The cool part is that you might even choose a multiple standards from reading every day to posting on social media to making cold calls that would make the goal inevitable. The key is to make it a daily standard or at minimum a weekly standard, but you got to keep the frequency up so that you have the process designed to achieve the goal.

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Even if you've been a few days without doing the thing and you don't quit, that's what makes people impressive. Just because you had a bad moment doesn't need to make it a bad day.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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but don't just try to go heads down and be quiet about it. Which brings us to principle number seven, make it public. When I made the decision to get Visible Labs at 44 years old, I could have easily just started a process, got on a meal plan, started working out and not tell a soul. And that actually would have been easier because soon as you tell somebody else, guess what?

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You're indirectly accountable to them. They're going to ask you about it. And most people do this with their goals. They keep it to themselves because they don't want anybody else asking them about it. They don't want to be public about it. They don't want to be questioned about it. They don't want to be second guessed about it. And the truth is, is when you talk about it, you activate your goals.

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It's why I'm so passionate about creating content and publishing your thoughts public to the internet is because in many ways, it's the most beautiful personal development program because it forces you to confront the areas of your life that you don't want to be accountable to. All my clients in my business program, I make them do this because I want them to be accountable to people.

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I want them to call their shot. Think of it this way. Every person you admire has publicly called their shot, has told people, this is what I'm going to do. From Walt Disney to Dana White to The Rock. These are the folks that you see do massive things in the world. But before they ever achieve those things, they said it.

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My favorite part about doing that is that you can also inspire others to join you in the process. When I decided to do 75 hard the first time, I had 300 people that said, I wanna do it too. Cool, we're starting on Monday, get your weekend sorted and let's kick it off. It also attracts resources and people to you that wanna help you.

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One of the coolest things about this is you'll never know who you'll inspire. I remember my buddy Damon Fryer came up to me and he said, hey, last time we met, you mentioned you quit drinking. I didn't really have a problem, but I knew as I got older, I didn't need it in my life. And I haven't drank in a couple months. And I'm thinking of doing the work to get absolutely shredded like you did.

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And I introduced him to my coach and they started working together. Today, he is absolutely ripped. Why? Because I decided to share my goals publicly. Most people are scared of looking bad, of failing publicly than anything else. So you use that as a way to propel you forward.

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It's like you could hire a coach to hold you accountable or you could just tell everybody you know what you're gonna go do and have them question you if you're on pace. Tell everybody you're doing that Spartan race. Tell everybody you're doing the Ironman. Tell everybody you're gonna go enter a CrossFit competition even if you've not registered. Trust me.

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you'll probably wanna go do those things so that you don't have to tell everybody that you didn't do it and let everybody down.

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The coolest part about this process, even though, yes, it's fun to hit your goals and achieve things and be successful, is that if you do this right, you'll wake up every day to become the best version of yourself, in many ways, the person that you needed most in some of your darkest moments.

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Another strategy I like to do is I like to write them down, obviously, make them smart, specific, measurable, attainable, realistic, and timely, and then look at them multiple times a day. I look at my personal goals for the year, three times a day. I connect them to a trigger and I review them and I ask myself, am I showing up to achieve those goals? Is my calendar aligned to achieve those goals?

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And then in sharing this process and telling other people about it, you'll inspire folks you didn't even know were watching. And in a few years, maybe they'll have enough courage to share it with you. But I know you will impact their life. Your decision to improve your situation will help other people. And if that's not enough motivation to go after it, I don't know what else is.

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Thanks for listening to Martell Method. If you like this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

The Martell Method w/ Dan Martell

You Can Transform Your Business in 90 Days, Here's How

I'm going to share with you the 90-day blueprint that will unlock massive growth in your business, even if you're burning out or just getting started. Follow this blueprint over the next 90 days and you'll transform your business. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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You Can Transform Your Business in 90 Days, Here's How

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You've talked about the different marketing channels that you use to get attention for your offer, but it's in one document. The second part are checklists. So checklists are essentially the steps somebody should follow to get the exact same result that you've gotten to do marketing.

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If you're doing email marketing, what's the checklist and steps that people should follow to do the email marketing to get the exact same results that you've been getting, sending those messages and getting replies to do business with you?

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You Can Transform Your Business in 90 Days, Here's How

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The third area are stencils, and this is kind of like templates, but if I think about it, if I have cold calling in my playbook, I'm gonna have a stencil or a script on how to do those calls. That way somebody else that's not as good at selling as me follows the script and should get 80% of the result because I created a stencil. It allows you to multiply and copy your effort quickly.

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The fourth area is sensors. And sensors are essentially reports that I might ask for different departments, marketing reports, sales reports, and they're essentially ways I can monitor the quality of the work being done. If I don't have a report on the efficiency of my ad spend, then I might spend a bunch of money on things that aren't generating quality leads.

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If I'm not getting a report on how happy my customers are, I might sell a bunch of things to people that aren't happy, and then I'm gonna get a bunch of returns. Here's the big idea. If you're doing something more than twice a week and it's not documented, you're doing it completely wrong.

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That's why systems are the last step in the 90 days is because once you fix the different areas of your business, you wanna lock in those learnings to not repeat the same mistakes and create the process so that you can keep building from that foundation. But here's the deal. If you wanna transform your business in 90 days, you're gonna have to lock in. You're gonna have to focus.

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And that stands for follow one course until successful. If you do that, if you dig in and you give all of yourself, I have no doubt you'll transform your business. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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You Can Transform Your Business in 90 Days, Here's How

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But that way I can visually see the amount of value that works bringing into my business. The hack is to actually pull out all the green stuff that I want to do with the $4 signs and make sure I only do those kinds of things that generate a lot of value for my business that I enjoy doing. All the low value stuff that's $1 sign or that's highlighted in red that suck my energy.

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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You Can Transform Your Business in 90 Days, Here's How

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Those are the things that have to get off my plate as soon as possible. Now that you know what to prioritize, this is how you put it into practice. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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You Can Transform Your Business in 90 Days, Here's How

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Day 8 to 14 is all about creating your perfect week. In my 20s and 30s, I was a reactive person. I went into work. I didn't really know what I was gonna work on. And I just looked at things and bottlenecks and issues and just inserted myself.

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And I'll tell you, it frustrated my fricking team. It wasn't in my calendar. It wasn't scheduled. And honestly, I didn't even know if this was the right thing I should be doing right now. Right time, right action is how you succeed. And I was just shooting from the hip. I learned a long time ago that our calendar express our priorities.

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You Can Transform Your Business in 90 Days, Here's How

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with day one to seven, do a time and energy audit. Whether my clients are making 100K or 100 million, I always start here.

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If you show me your calendar, I'll show you what's really important. So don't tell me what's important. Show me what you've put in your calendar. So to create a perfect week, you need to follow these steps. First off, you need to understand that your day isn't complete until it's planned on paper. It needs to be written down or the day is not completed.

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Then you gotta follow a calendar blocking batching of processes. If you take all the things that make you the most money that light you up, then you wanna put them in your calendar and you wanna put them together. I'm always batching or blocking things out so that I focus on similar type tasks so I'm in that energy and I'm not being distracted.

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And then you wanna look for opportunities to stay in flow. So for example, a couple months ago, I noticed in my calendar, it said go to the gym and then shoot some videos. And there was this time to go back home to get ready. But I just asked myself, is there a way for me to shower at the building? And it turns out there's this secret shower that nobody talks about, nobody's asked about.

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And I asked the building manager, Dave, if he could show me. And I could use that to get ready, shower in the building so I could stay in flow without wasting 35 minutes driving home to get ready for the day because it was already there. Most people don't think that way. So I'm always organizing my life around energy. If in the afternoon my energy drops, that's when I'm scheduling meetings.

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If my morning is where my energy is high for creative, that's where I'm putting my big project tasks, my big deep work. I don't wanna be disrupted and I don't wanna break it up by taking some kind of 15 minute interview call at 9 a.m. and it breaks up my whole morning. The big idea is to put the important items first.

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Fill your calendar with the things that are gonna move your life forward and then you can add everything else afterwards. Once you design your perfect week, then you wanna iterate constantly. If going to the gym at 8 a.m. feels better than going out nude, then swap it around. If you wanna have your team meetings all on Monday versus sporadically throughout the week, then do that.

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The big idea is you manage your calendar. You manage how you structure your time so that you can show up and give the most to the world, to your team, to the people, to your customers, and you don't let people push your calendar around. But you won't fix your business unless you can turn your time into profit. Which brings us to day 15 to 21. Raise your prices. The big idea is this.

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If you want to turn around your business, you have to iterate constantly on what works for you and stop having other people push you around when it comes to your calendar. So people read my book and then say, well, Dan, that's great, but how do I afford to hire other people to buy back my time? The truth is if you can't right now, it's probably because you're not charging enough.

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If you can't afford to invest in marketing, to generate more leads, in sales, to make more revenue, it's because your business model is broken. A long time ago, one of my mentors told me, profit solve all problems. So this is how we fix the pricing problem. First off, raise your prices.

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You Can Transform Your Business in 90 Days, Here's How

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If you're not changing your pricing every six months, some aspect of it, increasing it, adding packages, changing your plans, adding a way to upsell, then you're really missing a huge opportunity to get leverage in your business. Now, when I share this with people, they say, well, Dan, when I lose customers? No, you won't.

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Most people could increase their prices by 30, 40% before any one customer decides to quit. And then the truth is, is that clients that pay more are actually easier to work with. I don't know if you've ever experienced this, but when you solve rich people problems, they're actually better customers.

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They appreciate what you want, and then you get paid enough to have the money to actually grow the business. This to me is the big idea when it comes to pricing. Ask yourself this question, what would you need to charge to pay somebody else to do the work and still make a profit? That's actually what you should be charging for people.

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And even if you think, well, I'm not worth it yet, let me ask you this question. If you took everything you know and put it into a big pile and you now no longer knew that information, you didn't have access to those resources, you didn't have those relationships, it was now outside of you, what would you pay to have that information relationships back into your life?

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And it's why I put in my book, Buy Back Your Time. If you haven't already grabbed a copy, check it out. Page 75 has the whole process. Most people get this wrong. So what I wanna share with you are the things that most people leave out of a time audit. First off, you don't manage time, you manage energy. So here's the way I do it.

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That's actually what you're worth. And it's a lot more than what you're charging. But if you're serious about getting unstuck, you need more opportunities. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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You Can Transform Your Business in 90 Days, Here's How

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode. which brings us to day 22 to 30, where you need to start chatting. This one blows my mind.

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I literally have friends that have tens of thousands of followers on Instagram. And instead of talking to them, they say, well, I'm just waiting for them to put their hand up or to reach out to me. And they consider it like, nurturing instead of just reaching out. These are people that follow you. And it's not just Instagram. I'm talking Twitter. I'm talking TikTok.

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Any platform that has followers that you can message is an opportunity for you to just talk to them, to chat with them, to find opportunities, to help them, to sell more of what you've got. I believe everyone is one conversation away from achieving their dreams.

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You have opportunities sitting in your inbox that could transform your life, turn your whole business around, but you're not even talking to them. There's this old adage that says something like the more hands you shake, the more money you make, even on the internet in a virtual world. Here's the way I think about it. There's only two ways to make money.

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You either raise your prices, which you should, or you sell more to the people that are in your audience. The way you do that is to open on social, have more chats. Every one of your followers, I want you to sit down and message them. If you do this, Two, 500, 600 people will respond. Now create a genuine conversation with them.

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Look at their profile, understand their situation, ask questions about their life. Don't forget, people on chat are real people, real lives, real problems. And if you're great at what you do, you can help them. You can even consider inviting them to do something in the real world. Maybe you host an event, a dinner.

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I do Founders Hikes every Tuesday, and it's my place to bring anybody local to connect. I'm always looking to shake hands in person and see if there's ways I can help them. When I do an open, it's very simple. I always thank them for the action they did. If it's a follow, a mention, they tweeted at me, whatever it is, I always thank them for it. And then I ask them, is it this or that?

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You Can Transform Your Business in 90 Days, Here's How

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Are you here for the content? Are you looking to grow your business? Are you here for the videos? Are you looking for help with your agency? Always end with the second one being the thing you can help them with, and that'll create opportunity for you to engage. But now that you're building your revenue engine, your biggest bottleneck is still your time.

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You Can Transform Your Business in 90 Days, Here's How

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I set a timer up that goes off every 15 minutes and I write in my journal exactly what I'm doing with my time. If I was scrolling on Instagram or TikTok, I write that in there. If I was talking to a friend and catching up, I write it in there. I'm very specific because there's what I thought I did with my time in my calendar versus what actually happened.

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You Can Transform Your Business in 90 Days, Here's How

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Which brings us to your priority on day 31 to 45, hire an executive assistant. You know what's interesting is that even really high level people on my team delay this decision. I know Sam, who helps me with my videos, my creative director and my partner, he delayed hiring an executive assistant because he didn't feel worthy.

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You Can Transform Your Business in 90 Days, Here's How

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He didn't feel like it was worth his time to spend having somebody else to help him because he's a young person, had a lot of time and he could do a lot. The problem is that he's not effective when he doesn't have somebody support him. And it's not just about that, it's also the accountability. Having somebody else you're accountable to just makes you that much more productive.

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You Can Transform Your Business in 90 Days, Here's How

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Here's a funny thing to consider. If you don't have an assistant, you actually do. It's you. And the crazy part is you're overpaid and you probably suck at your job. So how do you bring somebody into your world to support you as an executive assistant and get the most out of that relationship? The first thing is you got to delegate 100% of your calendar in your inbox.

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You Can Transform Your Business in 90 Days, Here's How

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That means every message that comes into your world is filtered through them before they come to you. Why? Your inbox is nothing more than a public to-do list on your time from strangers that you don't even know. Having somebody else process that actually creates their to-do list to keep them busy, to block people from your time so you could focus on the right things.

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You Can Transform Your Business in 90 Days, Here's How

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Your calendar sets your priority. So having them own those items that come in and put them in your calendar and you just follow that process will make you so productive. The other part, as I mentioned, having somebody else that asks you to do things on a daily basis keeps you very accountable. So having an executive assistant in your inbox and calendar is the best productivity hack.

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You Can Transform Your Business in 90 Days, Here's How

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Most people think being busy means being productive. It's not true. You can be very busy and be poor. If you focus on the few things that drive revenue, marketing, sales, delivering for customers, prospecting, partnerships, that's gonna increase your business, not being busy in the mundane.

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You Can Transform Your Business in 90 Days, Here's How

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If you're still struggling on what you could give your executive assistant, I want to give you my internal SOP, my standard operating procedure for my executive assistant. So just find me on Instagram and send me the message YouTube EA, and I will send you a direct link to my Google Doc. It's got my North Star principles. It's got my whole meeting agenda. It's got canned templates.

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You Can Transform Your Business in 90 Days, Here's How

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It's got preference files. It is the master document to have an EA come in, use my standard processes to train them and really get them to be effective day one. But now that you have your time back, you have to use it to fuel your marketing, which brings us to day 46 to 60, create content daily. What's kind of funny is I used to brag about how little time I put into my marketing content.

The Martell Method w/ Dan Martell

You Can Transform Your Business in 90 Days, Here's How

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I used to spend two days once a quarter to produce a weekly YouTube video. And I went and did this for eight years straight and I never missed a week, but I barely grew. And then last year, about 18 months ago, I decided to go pro. and I went to daily content creation, and I grew to three million subscribers across platforms in 18 months.

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You Can Transform Your Business in 90 Days, Here's How

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The truth is, in today's world, it's not who you know, it's who knows you, and you have opportunity to get access to the same people I do for the same piece of content. Here's how to create content. It's really simple. Ask yourself, what do you want to be known for? Every piece of content you put out there should reinforce the thing you want to be known for.

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You Can Transform Your Business in 90 Days, Here's How

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Then what I do is I write a line down on the right side of this list and it creates two columns. On the left column is energy. For each one of those items, I ask myself, did this give me energy or did this drain my energy? Or was it neutral? And I highlight it with either green, red, if it sucks my energy, or yellow, if it's neutral. The right side, that is value.

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You Can Transform Your Business in 90 Days, Here's How

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If you want to be an expert and people to pay you for why, let them know that you know about that. If you want to sell a certain product, tell people how the product works. Too often people create social media content that's just information their family would want to know, but it actually doesn't drive revenue for your business.

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You Can Transform Your Business in 90 Days, Here's How

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What's also new and only true over the last few years is that you have the same opportunity as I do, regardless of the amount of followers you have to go viral and get in front of millions of people with your content. The algorithm cares more about the quality of the content than the number of followers you have.

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You Can Transform Your Business in 90 Days, Here's How

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So the key is, is to post a reel every day, a reel on your page, showcasing what you wanna be known for and actually looking at other people that are creating similar content that has virality, that have a lot of views disproportionate to their other videos and ask yourself, do you have a unique perspective that's similar to that created creator that you could create on your page.

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You Can Transform Your Business in 90 Days, Here's How

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This small lift, this small daily process can add hundreds of thousands of new followers every year, which are leads for your business. The more followers you get, the more chats you have, the more opportunities you have to get customers, the more your business will grow and you can turn around your business very fast. But random content won't transform your business.

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You Can Transform Your Business in 90 Days, Here's How

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You need to follow what works. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work. go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there.

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You Can Transform Your Business in 90 Days, Here's How

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Have an amazing day. Which brings us to your focus for day 61 to 75, model then modify. When I was 28, I decided to uplift my whole life and move from the east coast of Canada down to San Francisco to learn what the best of the best in the world of technology knew about building billion-dollar companies.

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You Can Transform Your Business in 90 Days, Here's How

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And that's where I discovered these 20-some-year-olds raising hundreds of millions of dollars building these billion-dollar businesses. And what I discovered is there was a blueprint, a process. There's a reason why they raise so much money, how they build their companies, how they build the product, the technology.

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You Can Transform Your Business in 90 Days, Here's How

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And that's when I realized to be successful, the fastest way is to model other people. You know, Tony Robbins says this all the time, but success leaves clues. Your job is to follow them. Now, this applies to content, but it also applies to product, what you're selling, sales, how you sell, and to people, what sequence you should hire people.

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You Can Transform Your Business in 90 Days, Here's How

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The best way to figure this out is to do a thing called funnel hacking. What I encourage you to do is actually sign up or reach out to your competitors to understand how are they currently selling, especially if they're much bigger than you.

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You Can Transform Your Business in 90 Days, Here's How

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If there's $100 million business in your category, you should know everything about their business, how they run their ads, how they sell, the offer they make people, the pricing structure. Go be a secret shopper to go figure out the whole thing. Now, I'm not saying copy word for word what they do,

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You Can Transform Your Business in 90 Days, Here's How

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but be inspired by it, tweak it, make it your own so that you can take what they're doing that works and copy it for yourself. The other way is to hire a coach and use their blueprint. Anybody that's had success that is a coach is showing you a blueprint that's going to compress decades into days so that you can move incredibly fast.

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You Can Transform Your Business in 90 Days, Here's How

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And I use a simple one out of $4 sign rating to understand where I'm spending the valuable time. So if it's a $1 sign, it's not very valuable. That's an administrative task. If it's leading my team in creating a strategy document, that's a $4 sign. A high value and everything in between doing the work might be three to $2 signs.

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You Can Transform Your Business in 90 Days, Here's How

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The biggest mistake most people do is they modify what they're taught. And that's why I say model a hundred percent, copy, pace with your coach gives you to get the results they got only once you've gotten their similar results should you even consider doing something different from what they taught you.

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You Can Transform Your Business in 90 Days, Here's How

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But you'll never transform your business unless you make all these new steps simple and repeatable. Which brings us to your last days, 76 to 90, build your systems. My $100 million business runs on systems I built when I was small, so you have to start now. So systems is actually an acronym, which stands for save yourself time, energy, and money.

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You Can Transform Your Business in 90 Days, Here's How

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The reason they save you time, energy, and money is because somebody else can follow a process to get the result for you without you having to be involved. So if you need to scale something up to get some time back, writing a checklist, a system, for somebody else to follow so that they always deliver the thing you sold the way you expected them to is high leverage.

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So there's four key areas I think about when I'm talking about systems. The first one is playbook. The playbook is all the steps, all the processes brought together for doing something within your business. You might have a playbook for marketing and in there you've documented your philosophy, Beyond marketing, you talked about your ideal customer profile.

The Martell Method w/ Dan Martell

Stop Working Hard - 12 Laws of Business

The more money you make, the less you should have to work. That's only if you know these 12 laws of running a stress-free business. I know it's possible because I went from 100-hour work weeks and burnout in my 20s to today running a $100 million empire working less than 40 hours a week. And you don't need 160 IQ or spend millions of dollars on consultants to implement these.

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See, unfortunately, if you're building a business, you have to hold people accountable to the results, not their effort. I don't care if you worked weekends. I don't care if you worked long hours. If you can't produce the result, that's the only thing I can hold you accountable for because I'm not sitting here to do your job.

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Right from the beginning, I don't hire people with the expectation that I have to check in for them to get a result. I mean, the truth is, What doesn't impress me is people being in the office all the time, working crazy hours, trying really hard and then falling short on the results. What does impress me is hitting your numbers.

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I'm more impressed with a person that works five hours to hit the results that I thought it would take 40 and they do it in a fraction of the time. The big idea is to set clear expectations with your team and hold them to it. Your standards are not what you say they are, they're what you accept. And you might say, these are our standards and this is how we work here.

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Stop Working Hard - 12 Laws of Business

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But if you accept underperformance, that's what you're communicating to the rest of the team. But as your team grows, you can't monitor everything that happens. Which brings us to law number 11, create culture, not rules. Your employee handbook can't be big enough to deal with all the situations that are going to come up.

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Stop Working Hard - 12 Laws of Business

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It's funny because a friend visited my studio recently and he told me, holy crap. crap. This entire team came up and shook my hand. And I'm like, yep. Did you tell them they had to do that? Nope. Why'd they do that? Culture. Culture is what you expect of people. It's your values. It's how you hire. It's how you show up. Culture is not what you tell people to do.

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It's what they do when nobody's watching. And for what it's worth, I believe this. With the right culture, you don't need rules. It's crazy when I see people change their business for folks that have left instead of changing their business for the folks that are staying, that are performing. I believe it all comes down to one thing, your values. And your values represent beliefs.

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Stop Working Hard - 12 Laws of Business

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Not because I'm being rude, not because I'm angry, not because I'm upset, because I think you get to choose who you want to do business with. And that energy for your team, for your bank account can be negative. If you don't want to do custom work for people, you're allowed to say no.

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Stop Working Hard - 12 Laws of Business

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And if you're not clear with them, then you won't be able to hire properly, because that's what it should be used for, or you won't be able to fire properly. The way I think about it is hire for the soul, train for the role. Do they have the skill and the will? If so, they will win. However, the best entrepreneurs know it's not all business strategies.

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Stop Working Hard - 12 Laws of Business

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Which brings us to law number 12, work harder on yourself than you do on your business. In my 20s, I used to work crazy hours, shifting things around, working harder, going crazy. And I always felt like I was underwater. I wasn't making ground. Then I shifted it to working on me, Dan Martell, not the business. And it turned out me being better, I was better for my team.

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Stop Working Hard - 12 Laws of Business

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And the whole thing shifted all around me. For example, my fitness. I believe that I exhaust the body to tame the mind. If I work on my mind, I have a calm mind, then I can move things forward. One of my favorite quotes that summarizes this by a guy named Naval, and he says, a calm mind, a strong body, and a house full of love is earned.

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Stop Working Hard - 12 Laws of Business

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If I want to have those things in my life, I gotta work on me. They're not things I can buy. They're not people I can delegate to. Those are things that I have to earn. So here's what I do. First off, I always prioritize the pump. The workout, the exhaust the body, tame the mind, it has to be there because it gets me ready for the day. I also read every day. Why?

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Stop Working Hard - 12 Laws of Business

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I consider it my opportunity to find like an offering to the world, some passage that really resonates with me and that I can share with people as I meet them throughout the day. And if I don't have the answer, I go external for help. I was telling this to my team the other day. It's like, if you guys aren't good enough,

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Stop Working Hard - 12 Laws of Business

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please go find a mentor, find somebody that could advise you, find a course you wanna buy, a seminar you wanna go to. If you think we have the answers in this business, we're all in trouble, including myself. The truth is every Monday I do leadership training and I tell my whole team this right off the bat. You all have to work harder on yourself than you do on your job.

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Just because you do landscaping, for example, or an HVAC and somebody comes to you with something above and beyond, you can say no. You can refer them to somebody else. You can choose simplicity and scale over complexity and potentially fail. The key is, is that if you have a client and you keep making exceptions, you essentially taught them how to treat you.

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Thank you.

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Stop Working Hard - 12 Laws of Business

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And the funny part is that the moment you put your foot down, they're going to get upset, but it's your fault because you let it go on and on. Creating your business in a way that you want to do business is rule number one of being successful, running a business that you don't hate to grow.

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Stop Working Hard - 12 Laws of Business

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But even once you're making money, distractions might be the thing holding you back, which brings us to law number two, never open your emails. You know, people often say, you know what's really cool? I got to inbox zero. You know what's cooler than that? Zero inbox. I remember I spent a week with Richard Branson and I watched a guy who runs 400 companies.

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Stop Working Hard - 12 Laws of Business

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He has two CEOs that runs the holding company that manages those companies. The guy doesn't do email. He literally strategizes on a legal pad and he built his life where there's no devices, just the notepad so that he can move things forward without having to be involved and distracted. And it sounds crazy for a lot of you because you're stuck to it, you're addicted to it.

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Stop Working Hard - 12 Laws of Business

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So without further explaining it, this is how to run a million-dollar business without going crazy. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.

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Stop Working Hard - 12 Laws of Business

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Your inbox is nothing more than a public to-do list of other people's priorities on your time. The first thing you wanna do is get an executive assistant. or a virtual assistant, or an admin, or an office manager. Honestly, whatever you want to call them. But every entrepreneur should be spending all their time doing the thing that makes them money.

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Anything else that is administrative in nature, scheduling in nature, running errands, have somebody else support you so that you can make the most money per hour, pay somebody else, you create jobs, and that way get some time back. The key is to have them manage your inbox. So all inbound requests have to get filtered by somebody else.

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Stop Working Hard - 12 Laws of Business

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They can bump stuff up to you if you need to, so that you're in the right place with the information you need to do the task. You literally have somebody else manage you like you're a five-year-old, putting you in the right place with the details to be able to be the most productive you possibly can. It's so effective.

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And it's what all the top people that you follow on the internet, all those famous people, all the athletes, et cetera, that's how they run their life. The big idea behind having an assistant is a few things. They don't have any emotional response to an email.

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I know that I've gotten an email from somebody and it felt overwhelming or felt big and I mark it as unread and maybe I'll look at it tomorrow and deal with it in the morning and then that might turn into two days and three days and eventually just leave it there. So you don't respond quick enough and then the opportunities come and go.

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Whereas other things might be happening while you're on vacation or your meetings and they got to get moved forward. So if you think about the response time of a request or the ability to move something forward when you're not involved, because it's in your inbox and you could be doing something else, your assistants pulling revenue forward into your life. I think it's two to three months for me.

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Stop Working Hard - 12 Laws of Business

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Some people, it could be more, some people could be less, but usually for a business that two or three months pays for that higher rate out of the gate. But You can't build a business with just one hire. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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Stop Working Hard - 12 Laws of Business

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to law number three, don't hire to grow your business, hire to buy back your time. Most entrepreneurs build their business completely backwards. I have a friend that's a logo designer. He got overwhelmed, too much work. He hired another logo designer.

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And then he was spending all of his time managing projects and running errands and dealing with all the office administrator instead of designing logos. But the new guy did and he was paying top dollar. And then he's spending all of his time dealing with all this admin stuff that he could have paid anybody else to do. And then all of a sudden he's not making any more profit. Why?

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because they didn't have enough business to actually support two people. The right way is to hire somebody to take the low cost activities off your plate so that you can do more of the money-making moves. The big idea around this is that million dollar companies were not built off $10 tasks.

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You could be the hardest worker in the room and if you have to manage every small detail of a company that does a million in revenue, there's not enough hours in the week. Learning to delegate, having other people support you, that's what leaders do. So here's the way you want to think about it. I call it the replacement ladder and I teach it in chapter five of my book, Buy Back Your Time.

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And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with law number one, you create the rules. When I started my first successful business, I almost went bankrupt in the first three months because I didn't understand a concept called cashflow.

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It starts on the bottom with admin. You might be feeling stuck and what you need to do is get out of your inbox or scheduling things in your calendar. Then you move up to level two, which is delivery. This is once you made a sale, somebody else taking over that relationship, that conversation and really moving it forward.

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in regards to onboarding that customer into your business or supporting them with the questions around billing or scheduling, et cetera. If you don't, you'll feel stalled. The next level is level three, which is marketing. And this is where you might feel still a little friction in your growth.

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The reason why is you need somebody to own campaigns and traffic, somebody that cares about how much leads you're generating every day and ensuring you're running new marketing campaigns to get new audiences. Level four is sales.

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And I call this level freedom for a big reason, because if you do it right, have somebody else take all those sales calls, all those opportunities and do follow up properly. You now have a system at four hires where you can go on vacation.

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Somebody can have that conversation with that lead and bring them into your business and buy your services and then onboard them into the delivery of the service. Even if you're still involved, all that can happen while you're gone. while you're sleeping, while you're on vacation. That is beautiful and rare for most entrepreneurs. Level five, this is when things get really fun, is leadership.

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If you have somebody that owns strategy and outcomes, you get to come into work and really create the way you want to as entrepreneurs. Focus on problems, make them better, support your team, become a better leader. That replacement ladder strategy is the least amount of money to get the most time back to get the biggest bang for your buck.

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But here's what's crazy is then people go, what if I don't have the money to hire? Which brings us to law number four, which is profit solves all problems. Every entrepreneur does it wrong. They start, they think I got to get this inventory. I got to make this widget. I got to have this skill and then I get to sell it. Nope. A business is started when somebody sells something to a stranger.

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Every one of my software companies I've ever started, I pre-sold the software using screenshots. I had to find the customer, something you'll need to do. I had to know how to sell them, something you have to learn. And I had to ask them for the money. Most people don't.

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And if you do this, then you actually have the profit, the revenue from the business available to you to actually go build things or recruit talent. This is a massive idea that most people miss. When you can't grow your hours, grow your profit because then you go buy everyone else's hours. See, unfortunately, most entrepreneurs focus on top line revenue because it's for show.

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And I remember talking to one of my mentors, explained to him what was going on in my business, and he just laughed at me. He goes, why are you doing that? And I said, what?

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However, profit's for dough. Most people don't make enough profit to be able to solve major problems in their business like lead gen or sales. The truth is, if you have a problem that can be solved with money and you have the money, you really don't have a problem.

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The way you actually increase profit is one, have the customers buy bigger amounts of things ahead of time before you have to invest any costs. Two, increase your prices because most people are undercharging because they don't value their self-worth.

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And three, ensure that you focus on the thing that actually makes you the most gross margin and sell more of those things than selling a bunch of things that don't actually make you any profit. Now, here's the crazy part. Almost every entrepreneur is guilty of ignoring this next one.

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Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode.

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Which brings us to law number five, teach, don't tell. When I was 20, I would constantly be running around my office telling people what to do. And honestly, it became exhausting because it was like spinning plates. As soon as I didn't tell somebody what to do, they didn't do anything and then I got frustrated with them. And then I learned a completely different way.

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He goes, why are customers only paying you like 60 days later and then the money gets locked up in your bank account because you're a new business and essentially you don't have the money to pay for your growth or your employees? He says, why don't you make the customers pay 50% upfront? Well, I didn't know I could.

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And that is all about developing the people, teaching them principles so they can make decisions and make movement on their own. Here's a principle that'll really help you integrate this. An answer solves today's puzzle, a principle solves tomorrow. Where most people go wrong because they've never been taught is they do what's called transactional leadership, which they tell the person what to do.

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They check that it got done. They tell them what to do next. Problem with that is you then become a bottleneck if you don't shut for work because they don't know what to do. A better strategy is do transformational leadership. That's where you show up and you talk about the outcome of their work, their project. You tell them how you're going to measure their progress or success.

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And then you coach them if they're not on pace to where you need them to with principles that help them grow. Now, to make that really easy on a weekly basis, you want to be doing leadership training. I know so many entrepreneurs that are frustrated at their team and they got this list of things that their team's not doing. And I go, show me in your calendar where you're teaching them.

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Where are you teaching them how to be more productive, how to communicate clear, how to manage their inbox better, how to be making better decisions? Because these are all things entrepreneurs had to learn, but unfortunately they feel like, oh, the person should just know this stuff. Every week, schedule time to develop your team.

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I think it's one of the most powerful habits to get the most out of your team. But you can't expect your team to hit an outcome if you don't give them a framework to move fast. Which brings us to law number six, 50 to fix it. This sounds crazy, but most people do it completely wrong. When you have somebody that you delegate something, you have to empower them to solve the problem.

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Recently, I had a team member that kind of bottlenecked because they were sending out a bunch of swag and things to our community. And I empower them by saying, if it costs less than $50 for you to fix the problem, just fix it and just let your leader know after the fact. So

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So they went out, bought a shipping printer and got that bottleneck solved without anybody being involved because nobody needs to give you permission to solve a problem that's less than 50 bucks. And that's the power of 50 to fix it because it pushes the decision down to the person has the most information to solve the problem.

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See, a bottleneck is called the bottleneck because it's at the top and you're the person at the top. So build the structure. Anyone on my team can spend $50 to fix a problem as long as they tell their boss afterwards so they can understand if there's a system issue, but it empowers people to solve problems. allow them to do it themselves. Now I elevate this without permission.

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Stop Working Hard - 12 Laws of Business

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It turns out you get to create the terms of engagement with your customers and your business so that you can build the business the way you want to. The way I like to think about it, it's called the infinite game. Your business, your rules. You need to design the game so that you can play it forever without pain. So for example, I won't ever finance a customer's growth.

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Managers can spend up to $500. My directors can spend up to $5,000. My executives can spend up to $50,000 without anybody's permission. I wanna push decisions down to the team so they keep the momentum going. But leading isn't just about what you say, it's about what you don't say. which brings us to law number seven, lead like a five-year-old.

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About a year ago, I was in my studio and we just built some built-ins and my GM, Todd, comes in, he's looking at me, he's looking at these shelves and he's going, hey, what are you putting on the shelves? And I just kind of stare at him. I was like, and he goes, oh, I guess that's my job. I said, ding, ding, ding. I teach the person how to treat me. I teach them where to find the answers.

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See, the problem is if you keep giving people the answers, they keep coming to you back with the next problem. So here's a fun concept. When you buy back your time, make sure it stays sold. Don't hire somebody and then do their job for them. Hire somebody and let them be empowered to move things forward.

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I just believe that the problem is most entrepreneurs and managers give the answers all the time because they don't even understand the downside of doing that. This is where the 131 comes into play though. Any of my direct reports that comes to me with a challenge, I always ask them to present their 131. One specific problem. What problem are you trying to solve right now?

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Two, what are the three viable options that you've considered? All of them, I want you to explore the option set. And then the third is, what's the one recommendation out of those three that you recommend we move forward with? 90% of the time, I agree, things move forward. The fun part about this is that every time they come to me with something big, they know they need the 131.

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Most of the time, they actually solve it themselves. So I don't even get presented with them because they actually do the work that I want them to do, which is to try to solve it. And I only get the really meaty stuff that actually requires my unique perspective. Now there's a massive difference between delegation and abdication of responsibility.

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Stop Working Hard - 12 Laws of Business

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Which brings us to law number eight, 80% done by somebody else is 100% freaking awesome. Most people think they're art. They have to do all of it. For example, I was recently giving a talk at Tony Robbins Business Mastery and most people would think, oh my gosh, that was a great talk because Dan gave so many examples, very personal, very action oriented. Man, that was incredible.

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What they don't know is I worked with my head writer to create that presentation. The way I did that is I used the 10-80-10 rule. Now here's a big idea. You can do anything, but you can't do everything. You need other people to support you. The way you do these type of artistic projects is following this process. Here's how the 10-80-10 rule works. First off is the 10% upfront.

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That's the ideation step. This is where you collect all of the information you know, the stories, the topics, whatever it is you're creating, you bring it together and you sit down with the person that's going to do the project and you give them all of your ideas, all of the stuff you've done, all the research. The next step is 80% of the work, which is all about execution.

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Stop Working Hard - 12 Laws of Business

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This is really about having them go out there, do more research, put together first drafts, try to figure out how they're going to deal with the conflict. Like they obviously have to know how to do the work, but they're doing most of it. Then the last part is 10% integration. And this is where the slides are presented to me with the outline for my talk.

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And I reviewed to make sure that it had the personal touch, that it had the magic, that it had the soul of what I wanted, but I got to save 80% because somebody else did the execution part and I only had to do the ideation and integration. The best example is Steve Jobs comes in, works with Johnny Ives on the 10% ideation. Johnny Ives goes and builds prototype with his team. That's the execution.

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Stop Working Hard - 12 Laws of Business

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And then Steve Job takes all of that, refines it, and then goes to present it on stage. That is the integration. But the truth is, it can still be hard to step back and get out of the details. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel.

The Martell Method w/ Dan Martell

Stop Working Hard - 12 Laws of Business

90.0

If you want my product or services, then you pay upfront so that I can invest in the business to deliver on my promise. If I don't work well with a client, Then I don't work with them. I fire people all the time. Some people accidentally come into my world and I realize quickly their philosophy on business and mine are completely different. I don't put up with it.

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Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you you got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to law number nine, everything needs a DRI. As I mentioned, Steve Jobs is one of the best leaders of our time. And he had this philosophy called direct responsible individual.

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His philosophy was that any project in a business needed one person, one name who is accountable for it. That was the DRI. Most businesses suffer because they don't have clear ownership. Unclear ownership is just delayed failure. So the big way I look at it, one person, not 10. If I'm launching a new product, one person. If I have a department, one person.

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If I'm starting a completely new business, who's the who? I want one person. And what I do is I track down all the metrics for that person. I put their name next to it, and that way they know what part of the performance in the business they own so that they can be accountable for moving it forward. No accountability, no productivity. Which brings us to law number 10, results over effort.

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Don't confuse motion with movement. A lot of people are busy, no results. I remember there was this marketing person I assigned once to fill a hundred person webinar. That was the goal. And then 13 people showed up and I'm like, what did you do? And they're like, oh, we ran ads. We did email. We did everything. Interesting. So you told me you did full effort with 13% of the results.

The Martell Method w/ Dan Martell

I’ve read 2000 books - these 13 will make you RICH

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These are the 13 books that helped me transform my life and build a $100 million business empire. And I'm going to share with you why you should read them and at what stage of life you should implement them. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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Which brings us to Rich Dad, Poor Dad by Robert Kiyosaki. Again, 20 to 25, you got to read this. It'll help you think like an Owner, not just an entrepreneur and avoid dumb financial risk when you're young. What I loved about this is it taught me how to think about the difference between an asset and a liability, massive, build multiple types of income.

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And the best part in the quadrant is how to think like an investor rather than an employee. If you don't learn to think like an investor, then you'll always be just a high paid employee. Understanding how to become a business owner and more importantly, an investor so that your money works for you. That's how you become rich.

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Those four books will change your money mindset, but these next four books will make you insanely productive. Which brings us to Atomic Habits by James Clear. You want to read this between 20 and 25 or later. It'll help you build your habit foundation. The most important stuff I've learned from this is the tiny habits that will lead to massive wins. That 1% better every day compounds. You'll

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also learn how standards can make your success inevitable. That's why I created these five daily non-negotiables in my coaching program, because I want people to win by default, not by hard work. You'll also learn how to make habits stick by connecting them to other things. The quote you hear all the time from James is you don't rise to the level of your goals.

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I’ve read 2000 books - these 13 will make you RICH

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. starting with Think and Grow Rich by Napoleon Hill. When should you read this? ASAP. Literally, I give away this book to every teenager in my life. Why?

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You fall to the level of your systems. Get this book to level up. Which brings us to buy back your time by you know who. No, I'm joking. This is a bonus one, but I wanted to throw it in because these lessons changed my life. It's everything. I mean, the big idea is you don't hire people to grow your business. You hire people to buy back your time.

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You do the first, you get a prison to do the second, you get freedom. You should read this between 20 and 30, or as soon as you have a growing business, you'll learn the value of your time and how to measure it. You'll master the art of delegation. And most importantly, you'll build a business you don't grow to hate. Which brings us to Getting Things Done by David Allen. GTD, baby.

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See, your mind is for having ideas, not holding them. You gotta read this between ages of 20 or 25 because this is my go-to recommendation to help my teams not feel overwhelmed. It's gonna clear the mental clutter. You probably have too many things going on and you don't know how to process them. You don't know how to organize it. You've probably never had to deal with so much overload.

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It'll help you understand that, get it out of your brain, dump it, then schedule your time to process. This methodology has been used by all the top CEOs in the world to be more productive. Which brings us to the one thing by Gary Keller and Jay Papasan. You wanna read this between 20 and 30 or when you have multiple opportunities presenting themselves to you.

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You wanna read this to really build the muscle of focusing on one thing. Focus stands for follow one course until successful. Most people can't do it. It's why big businesses are literally just that person deciding to prioritize ruthlessly, start small to build that muscle and grow from there. One of the big takeaways for me was using the focusing question.

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It states this, what's one thing I can do such by doing it that everything else becomes easier or unnecessary? Understanding that question and using it quite a bit will help you prioritize. Simple scales, complex fails, you want to focus. So these books will help you get done. But the philosophies in these next four books will put you in the top 1% of entrepreneurs.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to the E-Myth Revisited by Michael Gerber. This is the OG book teaching you how to work on the business, not in the business. You wanna read this between the ages of 25 to 30 or when you have a growing business. It'll teach you how to build a business that works for you that you don't work for.

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It'll teach you the concept of a franchise prototype so that you use documentation to build systems so you can scale the business. And most importantly, go from self-employed to actually a business owner. Which brings us to Zero to One by Peter Thiel. This book is what I use to build the foundation of Martell Ventures, which is my AI-first venture studio.

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You need to read this between the ages of 30 to 35 when you wanna scale to a larger business. If you're trying to build a massive empire, that's the book. It'll teach you how to create a new market, what's called a blue ocean, instead of competing in one, a red ocean. It'll help you find your competitive advantage to create a moat around your business.

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teach you how to focus on product, not sales, because if your product requires advertising or salespeople to sell it, guess what? It's just not good enough. This book is considered the Bible in Silicon Valley and is the innovation book for you. Which brings us to Traction by Gina Wickman. Every business that's properly run has executed the EOS system.

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One of my favorite quotes in this book is that people need to hear the vision seven times before they really hear it for the first time. You want to read this between the ages of 30 and 35 or when you want to scale larger businesses. The EOS system is the most approachable business operating system ever created. It's used by most big companies.

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It is so important. It creates the foundation or how to think, the blueprint for achieving anything, starting with your desire, how to dream big, believe you can do it and program your subconscious or what he calls your auto suggestions to be able to achieve anything you want. The second book is The Psychology of Money by Morgan Housel. This one, you gotta read pretty much between 20 and 25.

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What it does is it helps you create a clear vision that gets everybody pulling on the rope in the same direction. It'll teach you how to create a simple system for accountability and honestly get all projects in your business you can be successful. The reason why that book works is that it's simple. All the fat out of any other management system is cut away.

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And all you're left with is the few rhythms, the meetings, the structure that you need to actually scale a business. This one will get you going and not overcomplicate your life. Which brings us to Good to Great by Jim Collins. Good is the enemy of great. You wanna read this between the ages of 30 and 35 or when you wanna scale a larger business.

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There's a difference between bad leaders and great leaders. Jim calls them level five leaders and they have the determination and humility to go after something massive and know they probably don't know how to do it. And the way they win, Great leaders is they get the right people on the bus.

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They become obsessed over culture because culture is what people do when no one's watching, not what you say it is. Culture is not ping pong tables, free dry cleaning, or snacks at the office. It's what people do when nobody is watching. That book will give you the framework for building a world-class culture.

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These books will help you become a top 1% entrepreneur, but this book will help you protect your wealth once you get it. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time.

The Martell Method w/ Dan Martell

I’ve read 2000 books - these 13 will make you RICH

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It'll tell YouTube to tell you we've got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to the final book, Entrusted by Andrew Howell and David York. One thing you'll hear me say often is if you have nice things and you don't share them with other people, what's the point? You're kind of a ding dong.

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You wanna read this between the ages of 35 to 40 or once you've amassed at least a net worth over a million dollars. What I love about this book, it helps you understand how to deal with new wealth.

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These folks have 10,000 hours helping wealthy families not lose it, protect it, understand what it means to transfer it to your family, how to create a system for family legacy, and most importantly, how to build wealth for a greater purpose. What I've learned is wealthy people want to have impact. and it's gonna be through their team and through their family.

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And that book will help you make sure you don't lose it and how to properly give it to other people to support you and to create a legacy that's gonna last way past your time here on earth. These books are all incredible reads. They're entertaining. They're full of incredible insights and information, but don't just read them. Decide to study them. Decide to take action.

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Default to doing something because information without implementation is just wasting your time. Thanks for listening to Martel Method. If you like this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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It helps you build the foundation for money. Most of you have bad money scripts, money beliefs that's gonna hold you back and sabotage your success. So you build your self-awareness in the financial decisions you make. You build consistent smart choices over flashy risks. And most importantly, you build your money philosophy. Which brings us to The Secrets of the Millionaire Mind by T. Harv Eker.

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You should read it between 20 and 25 because your parents have probably a broken rule and philosophy around money that you'll have to reprogram. In the book, you'll learn how to identify your limiting beliefs around your money, build new wealth, attracting habits, and most importantly, rewrite your money stories.

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What's crazy about that book is that when I bought the first copy, it came with two tickets to a wealth seminar, a weekend seminar on money that me and my brother went to. And not only did we go and learn and absorb, we ended up joining his program. And for the next three years, reprogrammed our mind as two brother duos traveling the world, learning all about business and mindset. It was awesome.

The Martell Method w/ Dan Martell

The 7 Wealth Killers That No One Talks About

I'm going to share the seven wealth killers that no one is talking about. Most people think it's credit cards and caramel lattes. It's not. Welcome to the Martell Method. I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.

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Which brings us to wealth killer number two, diversification. One time I was on a call with a client and they were having a hard time progressing in their business. And when I dug deep, I found out not only did they have one business, they actually had three businesses.

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The 7 Wealth Killers That No One Talks About

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The worst part is the one business was the rich uncle to the two others that were sucking all the profit from the first one and creating the most distraction. Most people think that wealth creation requires diversification. The problem is that it actually takes concentration. So See, diversification is diversification.

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The 7 Wealth Killers That No One Talks About

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The mistake most people make that kills wealth is starting multiple businesses at the same time because they have a fear of failing in any one of them and they don't know which one is actually gonna be the winner. This morning, I was wrapping up a hike with a bunch of founders. And as I was leaving, one of the entrepreneurs ran after me to ask me a question.

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And just by the way they were asking about, should I partner with this person? Should I do this? I was just like, what's your revenue at? Top line for the year, total. And I thought he was gonna say like three or 4 million. He said 90,000. If you're at 90,000 and you're talking to me about multiple businesses, you don't even have a company. You probably barely make enough money to live.

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You're distracted by multiple businesses and you think you're an entrepreneur. You're not. You're using diversification. Stop it. But being broke isn't always about your behavior, which brings us to the third wealth killer, stagnant friends. I grew up in a small town, east coast of Canada, 100,000 people. And at the time, everybody was nice. I really loved everybody around me.

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The 7 Wealth Killers That No One Talks About

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And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. The first wealth killer keeping you broke is saving money. Rich people have learned to let money flow through them. They don't hoard money. They don't collect money. They use it to reinvest in themselves, in their business. That is the big mistake that most people make.

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I felt like they were friends and they were supportive. The challenge was, is that as I continued to want to be better and grow, I noticed that they weren't on that same path. What used to be them cheering me on because they wanted to see me try, as soon as I actually started succeeding, all of a sudden now what I was doing was too much.

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The 7 Wealth Killers That No One Talks About

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And what I discovered is you're not the average of the five people you spend the most time with. You're the average of the five people you allow to influence you. If your friends don't have what you want, don't do what they do. So what I suggest to people that want to create real wealth is to do a friendventory.

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The 7 Wealth Killers That No One Talks About

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At the beginning of the year, look at the list of your goals that you want to go achieve and ask yourself, of your friends that you spend time with or you allow to influence you, who've achieved those goals? Are these people closest to you or closest to the goal? If you don't have anybody in your corner that's done the thing you want to do this year, you got to go find those people.

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The 7 Wealth Killers That No One Talks About

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My buddy Cole De Silva had this great talk he gave at my King's Club program, and he shared with these kids a simple premise. He said, I'd rather have four quarters than a hundred pennies. He was talking about people. He was talking about friends. He said, I could have a hundred friends, but if they're worth one penny, because they're not there to support me, they're not going to encourage me.

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The 7 Wealth Killers That No One Talks About

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They're not going to inspire me versus I could have four people of high integrity, high value, high support. I'm taking the four quarters. That idea encapsulates the whole concept that stagnant friends is a huge wealth killer. But it's not just about being around the right people.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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The 7 Wealth Killers That No One Talks About

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Which brings us to wealth killer number four, doing everything yourself. I'm like 29 and I have a business partner, Ethan, and we have a major issue at work. And we had to go in and start working on the strategy to resolve it. And it's a Saturday and I call him up and I was like, hey, let's meet at the office. And he says, I'll be there after I'm done doing my laundry.

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This is a CEO of a venture backed company that tells me he can't meet with me because he has to do laundry. Ethan, you walk by three or four wash and folds on your way to the office. Can you please pay somebody $12 so that we can get to work on this? Most people spend time to save money. You have to spend money to save time. You can always make more money. You can't make more time.

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The 7 Wealth Killers That No One Talks About

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Growing up, I watched my dad. He had a couple of rental properties and every Sunday he would mow the lawn. And I remember asking him, why do you mow the lawn? You can pay somebody else to do this. Most people do. He's like, I enjoy doing it.

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Problem was, is he didn't realize that instead of paying somebody to get that time back to look at more real estate deals, he was occupied by doing something that was low value. He didn't understand the value of his time. In many ways, that inspired me to write the book, Buy Back Your Time, because I wanted to inspire entrepreneurs to understand how to get leverage in their work.

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It's why I teach this concept called the buyback loop, which is auditing your time for energy and what makes you money, transferring the things that takes your energy and doesn't make you money to somebody else, and then filling it up with activities, skills, investing in yourself that makes you more valuable.

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And you can start as simple as looking in your home, having somebody clean a couple of times a week or do meal prep for you or hire somebody to run errands. The key idea is learn how to delegate and have somebody else support you so that you can become more valuable to your business. Wealth follows those that invest in themselves.

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They don't want to spend on the right things because they're so worried they're going to make the wrong decision. So they make no decision. When I was 23 building my first company, I spent all my extra money paying for speed. I needed to move faster. It's why I hired my first coach, Bob. He was a certified E-Myth coach and he taught me how to build the business. I could have learned it.

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When you start off, you might spend dollars to make $10 and then you spend thousand to make a hundred thousand. Eventually you're going to have to invest a hundred thousand to make a million. It's always been that way and it's always going to be that way.

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And if you understand how wealth is made, there always has to be an investment to get a return, but you might ruin your chances of success if you don't watch out for this. Which brings us to wealth killer number five, being humble. As a Canadian, I can tell you, I was humble to a fault. I was so humble, I didn't tell anybody about anything I was up to.

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I was scared to come off as braggadocious and I kept all my goals to myself. How is somebody else? In my life, next to me on a plane, in a meeting, at a conference, supposed to maybe help me for me to potentially get them as a customer.

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If I don't tell them what I've done that I'm proud of, if I'm hiring a real estate agent and they didn't do anything impressive out of a hundred, who am I going to pick? The one that I feel is the most talented. Keeping your dreams, your goals, your accomplishments to yourself doesn't impress anybody and will hurt your ability to create wealth.

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I believe everyone is one conversation away from achieving their dreams. Most people have vague goals in their head. That's why they don't express what they are. I wanna invite you to consider to be very specific around what you wanna accomplish and write them down. Once you got them written down, you have to tell people. Tell people that'll support you. Successful people talk about their goals.

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It's how it's always been. When you actually sit down at a dinner with multimillionaires, they're not talking crap about other people. They're not talking about the news. They're not talking about other things in politics. They're literally sitting down saying, here's what I'm up to. What are you up to? How can you support me? I want to support you.

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It sounds so crazy, but the more specific and big your dreams and goals are, the more you'll notice other people will want to help you. My favorite thing to do is once I know what my goal is to give it a mantra. So for example, last year when I wanted to get abs, I called it Project Visible Abs.

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I went from 16, 17% body fat down to four or 5%, absolutely shredded, gave it a mantra, repeated it, told everybody about it, documented it, and I achieved my goal, 90 days. Am I surprised? No. When you talk to successful people, being humble is actually a massive wealth killer.

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And there's a difference between coming out of the gate in a new relationship with a person you never met before and telling them all the things you've done. Be curious first, ask more questions about the other person. Through that, they'll ask you what you do. In that moment, tell them, be proud of yourself. They asked, they gave you the floor, share your achievements.

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Holding back is holding you back from achieving wealth. But talking about your goals won't be enough if your beliefs get in the way.

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before we get back to this episode if you prefer to watch your content then go find me on youtube i have this episode on youtube i'm dan martell on youtube just subscribe to the channel turn on the notification bell because then you'll get notified in real time it'll tell youtube to tell you got a new episode so you'll never miss anything now let's get back to the episode

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Which brings us to wealth killer number six, low self-worth. I have a friend that is so talented. Every time he interacts with friends of mine or even myself, he creates so much value. He's one of the smartest guys we all know. Yet I've watched him year over year over year. Never ask for a piece of the action. Never insert himself into the project. Why do you think that is?

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It would have took me 10 years. Instead, he took 35 years of experience building and exiting his company and put it into a blueprint and gave it to me. I moved very fast. Broke people use money to impress. Rich people use money to invest. invest in their skills to become more valuable, their business so they can get more customers, their team so they can get more time back.

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It's because he doesn't feel worthy of it. He doesn't believe he deserves it. And that's what I believe holds most people back from being wealthy. Unworthiness fuels self-sabotage. If you took everything you know, everything in knowledge that is you, and you put it into a pile that's outside of yourself, all the relationships, all the knowledge, what would you pay for that? Is it 100,000?

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Is it 500,000? Is it a million dollars? For me, it would be a crazy number. That number is your value. And I bet it's way more than what you've been asking for. And it's way more than you think you deserve. There's this one strategy I teach my clients when I coach them to create an achievement list.

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The reason why is I want them to have a place that they can reflect on all the incredible accomplishments that they've done that they're proud of. And they could be small. It could be the first time they landed a kickflip, like one for me, or the time they graduated from university, or maybe the first sale they ever got in their business. It doesn't matter what it is.

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If you felt proud of it, you write it down. And then what you do is when you're about to go into an important meeting, when you're about to have a really important conversation, when you feel a little beaten up and your self-worth is really not there, just open up that achievement list and just review all the incredible things that you've done.

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It doesn't matter if you're in your early 20s or in your 60s. You've probably done some things that to other people, if you reminded yourself would be so impressive. Read that list and get energized by it. Now, this is what my friends should be doing to participate. And it'll change everything for you if you start doing it. It's called just freaking ask.

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If you're in a deal or you have a potential customer, just ask them, would it be unreasonable to get a piece of the deal? Would it be unreasonable for me to ask to get some equity in that? Would it be unreasonable for us to work together? Would it be unreasonable to get paid for that work? Or another one of my favorite questions is what would need to be true?

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What would need to be true to get paid for that work? What would need to be true to get equity in that deal? What would need to be true to be partners with you? Asking the question, even if they say no, at least puts you in a position to participate. Your self-worth comes down to your internal belief of you doing the work.

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Consistency to the commitments you make in private builds your self-confidence. And I learned that the more you work, the more it instills the worth. So if you want to become more worthy and have self-worth, you got to do the work on a daily basis, even if you don't want to, because that's going to build that self-worth.

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But the hardest part is actually when you have a little bit of success, which brings us to wealth killer number seven, fear of loss. I lost 3 million in my first couple of years as an angel investor. What I learned is that losing was part of the game. Was I proud of that? No. Did I have shame? For sure. I thought I sucked.

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But it turned out that investing in losing was how you got the spins on the wheel to figure out what worked. See, most people that have had success, they go from playing to win to playing not to lose because now they have something to lose. I know I have a lot of friends that are the big dogs in their communities where they have the house and the toys and all the accolades from their friends.

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And they're the person that hosts the barbecue. And they always have the people over because they get the nice place. The problem is they wake up every day wondering what could be. See, to make a hundred K when you started off, you needed to risk like ten thousand dollars. If you wanna make 100 million, you need to learn to risk five to 10 million.

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When you invest, you show the universe that you're not here to hoard. A couple of years ago, I was talking to my assistant and I realized I had millions of loyalty points and it occurred

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There's a ratio for investment, not an absolute dollar amount. The more you wanna go create, the more wealth you wanna create, the more you're gonna be willing to take risks. It's never been any other way and it's never gonna change except most people change why they're playing the game. Most successful people have been broke multiple times.

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Eventually they learn how to win and the ones that really create wealth learn how to reinvest and take risks and they never stop. You gotta get to a place The world rewards those who make courageous decisions. I have so many examples throughout my career where most people said, I'm dumb, why would you do that? And I had it in my heart. I made one of those decisions today.

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I literally passed on an opportunity that didn't feel aligned. It made me feel sick in my stomach doing it. But when I asked my heart, what do I really want? I knew it was the right decision. On the back end of that, like every other time I felt this way, that's where the reward comes from. Thanks for listening to The Martell Method.

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If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.

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to me that i knew better so i told her i said in the next 12 months we're going to take those 30 million points across all the different programs i had and use them to bless people to bless my team to bless my family for my own travel if i need them but to keep them to myself because i was playing this weird game of collecting points was not going to serve or tell other people that i was participating in the economy but once you started investing in yourself most people get lost on direction

The Martell Method w/ Dan Martell

How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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This is how CEOs get more done in a week than most get done in a year. When I was in my 20s and 30s, I wasted so much time traveling and I would use it as an excuse to fall behind on my commitments until I implemented these five CEO productivity rules that helped me compress decades into days. So here's how to compress time like a CEO. Welcome to the Martell Method.

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revenue, and I look at these goals three, four times a day, and I'm looking at my calendar and I'm asking myself, does my time reflect these priorities? I use my calendar to guide my actions, to hold me accountable, to set my priorities. And when it shows up, I do it. It's not a negotiation. If these are the goals I want to achieve this year,

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Have I properly allocated both my bank account, my resources, and my time to those goals? If not, I changed something. It allowed me to build the business as a byproduct of the daily non-negotiables that I committed to. Because I'm keeping them front of mind, it's impossible for me to fail.

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At the end of the day, we build our confidence by keeping the commitments we make to ourselves in private, and that's why I have these non-negotiables every day. Which leads us to number two, which is plan the play. I first learned this by watching Richard Branson, the billionaire that every other billionaire wants to be like, operate his day to day.

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I had the privilege of spending a week with him in his home in Verbier, Switzerland, and I watched him execute every day, every minute. There was no time that was unallocated. Now, Did he also allocate time to come skiing with us? Sure did. But did he have time with his assistant in the morning so he could respond to the hundreds of people that want his attention? Yep.

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He tries to squeeze as much life out of life. See, most people freestyle their day and they wonder why they don't get anything done. They literally don't put anything in the calendar because that way it feels more freeing. But the truth is, is sometimes constraint.

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creates freedom knowing what i gotta get done and doing those as early as possible in the morning means that i feel free for the rest of the day a goal without a plan is just a wish so many people say i have this goal this year to make a million dollars i'm like what's the plan if you can't back out your goal into weekly and daily actions and activities that make that goal inevitable then it's just a wish everybody wants to be successful

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Number one, daily non-negotiables. The first CEO rule of productivity is keep your commitments.

The Martell Method w/ Dan Martell

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But success is where preparation and opportunity meet. Think about this. Most people would win in life if they actually just took a little bit of time in the morning to prepare for their day. Think of it this way. We plan our work and then we work the plan. If you don't, then life will happen by default. If you do, life will happen by design.

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Which leads us to rule number three, which is create a cadence. I used to travel 200 days a year. My schedule was packed. But the truth is it wasn't efficient. I used to think that because I was busy, I was being productive. Couldn't have been further from the truth. What I realize now is my life is a marathon, not a sprint.

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Because if you sprint and then fall and sprint and then fall, you're actually not making as much progress if you just set up your life to be this ongoing, never stopping marathon. Success is not achieved in bursts. People that do that to themselves in many ways, it's self-sabotaging behavior.

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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They burst into new opportunities instead of saying, okay, what could I commit to every day that sustained effort over time that on the back end of that would make my goals and my dreams inevitable, like they would just have to happen. So what did I change in regards to my travel? First off, one trip per month, maximum seven days away from my family.

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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Because I have that constraint and I have that rhythm, I'm very diligent about what goes into those seven days. I'm talking to people, I'm coordinating, I'm reprioritizing because that is the one shot I have on goal for FaceTime with people. I batch all my speaking, my podcasts, my founder dinners, my events, my book meetups, all of it into as little time as possible.

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And when I land in a city, I make sure I take it over. I see all the people I want to see. I do all the things I need to see, including the fun stuff, like going to a comedy show. But I make it part of the rhythm so it's sustainable over the long run.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. which leads us to rule number four, which is curate connections.

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I first learned this strategy reading a book called Never Eat Alone by Keith Ferrazzi. He talked about the idea of getting people together to break bread. And I'll tell you, as an introverted programmer, when I started, there was no way I was gonna do this. What value could I give them? I had so little self-confidence that I convinced myself out of it for so long until I finally did it.

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And I remember my first is with a guy named Larry and that meal, it was just him and I. I felt all this pressure. But at the end of it, I thought to myself, that was the most valuable two hours in a long time. I learned a lot about the industry. I learned a lot about myself. I realized I didn't have to talk that much. I just had to ask really good questions.

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So now I always host either founder lunches, founder dinners, founders hikes. But connection for me is so valuable because you can't get away from in person. I used to go to cities and then just stay in my hotel room. And then I would leave feeling like, man, I didn't see all these people that live there. Here's what I've learned.

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the biggest opportunities will come into your life through loose ties to other people it's not the people you know well your big opportunity is probably going to be introduced to you by somebody you haven't seen in a while you just have to make an effort to see them invite them to a meal the more people that you know the more opportunities you create think of them like little seeds that you're planting every time you see somebody and that's what's new and you tell them they go oh my gosh my buddy mark needs to talk to you

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If you think about it, your number one job is to solve problems. The best way to solve a problem is to know the person who's the best in the world at solving that problem. And here's the crazy part. A lot of people talk about it's who you know. I would say it goes even further than that. It's not who you know, it's who knows you. How would they know you?

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Because people will talk about you if you show up and you do good. If you invite them to a meal and you share your progress and things you've been up to, they're gonna be impressed. They may mention you to somebody else. That is the highest form

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of leverage so the way i do it is i just ask my community when i go to a city who should i meet with send me some names tell me some people give me some ideas i'm always open to it and usually those recommendations are great there are people that know me and incredible people to chat with

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If it's in your calendar, do it. When I was starting my coaching program, I sat down and I outlined all my daily non-negotiables that made it impossible to fail, and then I followed them and it made my results inevitable. So here are three non-negotiables that any person can use to absolutely accelerate their life. Number one, read every day. 10 pages.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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Which leads us to rule number five, which is intensely integrate. I used to go to a city for one reason. And what happens over the years, I got more and more people reaching out. There was more demand on my time. And there's things I wanna do. There's new companies I wanna start, people I wanna invest in, or just things I want to experience with other people.

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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So what I do now is I integrate it intensely. When your work is part of your life's purpose, every moment becomes meaningful.

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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i'm always trying to integrate every aspect of my life so i can show up for people it does require people around you but it is one of the most productive things i do and that's how ceos get more done in a week than most get done in a year thanks for listening to martel method if you like this episode could you do me a huge favor and go leave a review this helps us get the podcast more ears and helps more people get unstuck reclaim their freedom and build their empire

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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Without fail, if you follow me on social media, you will see me post about my morning reading. Why? Because A, it's accountability. So I'm reading to find the gold nuggets I can share with everybody that follows me. And two, I'm feeding my mind. I'm ramping it up so that I'm connecting these different parts of my psychology so I can be available for conversations. Number two, work out.

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How CEOs Get Sh*t Done - 5 Productivity Rules to Do More in Less Time

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exhaust the body tame the mind if you're struggling with focus struggling with creativity struggling with your energy it sounds crazy but if you go and work out you'll have more energy when you leave and number three review goals i have 12 goals for the year 12 massive things i decided to do personal professional community contribution

The Martell Method w/ Dan Martell

9 AI Skills You MUST Have to Become Rich in 2025

In the next 12 months, the top earners won't be programmers, marketers, or salespeople. They'll be the AI power users. So I'm gonna go through the nine AI skills with the highest income potential that you can master today, even if you're starting from zero. And the last one being the absolute highest. This isn't just a chat GPT tutorial, it's the blueprint to AI domination.

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9 AI Skills You MUST Have to Become Rich in 2025

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Most businesses have no clue that you can even do this. And that's why they're going to love you. When you come in and say, hey, all those leads that you just have emails for, I can go to these other systems like Full Story or Sixth Sense and append the data or enrich the data with contact numbers and credit scores and location. And you can do that using AI and get paid to do it.

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9 AI Skills You MUST Have to Become Rich in 2025

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Number three is data insight extraction. You get paid to help people understand the information. One of the companies I'm involved in is called Lomi and they're a smart food composter that takes literally plastic and turns it into dirt. What they did to improve their Facebook ads is gave AI all the information on customers who bought and say, where are more customers like this?

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9 AI Skills You MUST Have to Become Rich in 2025

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Well, it turns out there are certain states where they charge people to take their garbage away and those people bought at a higher level than people that didn't have to pay to have their garbage removed And those ads started performing better because AI told them where to find more customers just like them.

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9 AI Skills You MUST Have to Become Rich in 2025

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Pulling out the insights, the recommendations, monitoring things, AI is now set up so you can take data and get insights in a click. This is the last and highest paid income skill, number nine, no code AI agent development with income potential between 400 and 500 an hour. So last week I got asked, Dan, is AI going to take my job?

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9 AI Skills You MUST Have to Become Rich in 2025

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And I used to say, well, AI is not going to take your job, but somebody using AI is going to take your job. Now here's where I'm at is if you don't replace yourself using AI agents, then you will be replaced. You got to be the person actually builds them. These agents will work 24 hours a day. They don't complain. They don't take vacation.

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9 AI Skills You MUST Have to Become Rich in 2025

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and they do the job 100% the same way every time they do it. That's why agents are so powerful. So I wanna teach you is how to build AI agents so you can essentially replace employees within these companies and get paid to do it. The first step is you have to define the job. Every agent has a specialized output that it needs to learn how to do.

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9 AI Skills You MUST Have to Become Rich in 2025

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And your job is to map it out with your customers so you can take all aspects of what it does and make sure it does it really well. I mean, if you look at sales, for example, having an AI agent qualify prospects is the lowest hanging fruit and can get rid of one to two to three full-time people and do it better 24-7 with no complaints. The second step is you've got to develop the model.

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9 AI Skills You MUST Have to Become Rich in 2025

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This is where you actually train it using existing data that you have with your customer that shows examples of how it's done right. So if you have a process and standard operating procedure, you have examples of phone calls or transcripts from those calls or even chat logs where you can give it examples of salespeople qualifying and doing it right.

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9 AI Skills You MUST Have to Become Rich in 2025

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The more information, the more examples of what works great, the better. When I'm trying to get my AI to help me with copy or financial analysis, I have to give it examples of what great data looks like. Number three, make the ask. Give very clear instructions for what you want and what you need. See, most people are very vague. Tell it you want certain types of analysis.

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9 AI Skills You MUST Have to Become Rich in 2025

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You need to develop the model with that training data set. And the third step is to deploy and monitor. If you don't build a system that looks at the output and measures the quality of it and give it a thumbs up or thumbs down, then you're not training the AI to get better and better over time.

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9 AI Skills You MUST Have to Become Rich in 2025

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It's why most systems do have humans involved at first so they can get smarter and smarter and essentially do the work even faster.

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For example, our sales team has this AI-powered sales chat tool that essentially takes all feedback from positive chats where the person bought, negative chats where it didn't get qualified fast enough or the deal didn't happen, and then uses that to feed the algorithm so they can get smarter about recommending new sales reps what to say, how to say it, when to say it, all automagically.

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Here's what I've realized is that all this information can feel overwhelming and some of you guys may not feel like you're smart enough or good enough to do anything with it. It might be interesting, but here's what I know. If you made it all the way to the end, I want you to know you're here for a reason. I think AI is in your future.

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I think that you should go get paid top dollars to teach people AI. I think you should get paid to implement AI into the businesses that need it. There's never been a bigger demand right now in the world. And you now have a roadmap for how to do it. Don't sleep on this. Don't delay. Don't drag your feet. The time is now. You were meant for greatness and you watched this for a reason.

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Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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You want it to do research. The more specific you are in your prompt, the better the response is going to be. Number four is request. Request the format. There's no way that I'm going to ask for a response without telling it how I want it crafted. If I want it bulleted, I want it short. I want it pithy. I want it summarized. I want it as a PDF. I want it as an image.

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Maybe I want it as a spreadsheet. Whatever the format you need it, you have to tell it. If you don't, it's just going to give you back text. That's not going to give you the insight you're going to need from the AI.

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To make this easy, if you want my exact prompt PDF, like my actual blueprint and structure, just find me on Instagram, Dan Martell, two L's in Martell, and message me the word prompt, and I'll send you my entire prompt cheat sheet, which brings us to skill number two, AI-assisted software development with income potential between 100 and 200 an hour.

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Most people don't realize this, but building custom software today can be built by non-technical people. I have a venture company called Martell Ventures where we incubate and launch AI-first small business software. And it's crazy that all the prototypes we built are built by normal people that are not

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programmers because there's existing AI coding tools that allow us to like talk to the software using tools like cursor, breplet, retool. They're all available, most of them for free, and it writes all the heavy lifting code for us. So we just got to come up with the crazy ideas we got, but getting it going, any person can literally build these apps.

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I'm going to teach you how to code software using AI, even as a non-technical person. Number one, create a course. I'm not joking. You want to use AI to teach you how to use the AI tools. I know it sounds silly, but go into chat GPT and say, I want you to tell me how to build this app using Replit as an example, and have it be very detailed step-by-step and hit enter.

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Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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act as a programmer, act as an expert, follow my prompt structure. And it will tell you exactly how to sign up for the software, configure it, what prompts to put in there to have it generate the code, and then even tell you how to run it. Number two, find a problem. My favorite thing to do

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It's to talk to consultants who are working with small business customers or CEOs or entrepreneurs or whoever you want to sell products to and ask them, what are people asking you to solve over and over again? And then find those people to co-create software with you. They've got the problem. You've got the know-how.

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You take those things, you put it together, you have a business and you get paid to build these prototypes. And if you build it once, you can sell it over and over and over again to the next person. Number three, build the solution. See, most people get stuck in learning mode.

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I call it shelf help where they're like always pulling books off the shelf and they're like getting motivated and they're listening to podcasts and they're watching YouTube videos. You want to go be a person that JFDIs it, just freaking does it and get to building stuff in the real world. Implement it, play with it, prototype it.

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The people that actually build solutions and get those deployed, they're the ones that are going to get paid the big bucks. But often people say, well, what if I'm more of an artist, more of a designer, creative? Here's the good news. AI doesn't have to threaten your career either.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to skill number three, AI design with income potential between 100 and 200 an hour. Isn't it wild how quick things have moved? I remember when I used to get AI to create images for me back in the day, six months ago. If you look closely enough, the image had like six fingers or three eyeballs.

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And now with a lot of these generative image AI tools, it's almost photorealistic what you can get AI to do when it comes to design. Design is no longer about your ability, it's about the creativity of your ideas. I want to teach you the skills that you're going to need to master AI design that my media team taught me to help them create projects five times faster. Number one is generative photo.

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The key is to learn how to master the prompts that you enter so that it can generate these photorealistic images. And the best way to do that is just ask AI to teach you. I use it all the time. I used it last week to generate new hot sauce called Buy Back Your Tongue, which is a fun project, putting my logo all over the place. Sometimes I get excited.

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I want to design new key designs for my supercar collection because, hey, custom keys are cool. I'm not a designer. Guess what? AI is, and it made it look freaking amazing. Number two, you're going to make a ton of money. And that's learning how to do photo editing using AI. Think about all these people that have like old images that are low resolution.

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You can use Photoshop AI or even Topaz to do photo editing using AI natively in the tool. And it's not hard to learn. You can do this. If I can figure this out, so can you. Number three, web design. Not only can you use AI to design the websites, you can use it to actually code the websites.

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There's tools like Figma that has AI plugins that'll actually cut it up and build it into the finished product or relume.io that just does it all for you. That's how you're gonna make the big bucks where everybody else used to pay 15, $20,000 to build websites. You can do it for a fraction of that and keep the balance.

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Starting with skill number one, prompt engineering with an income potential between 50 and 100 an hour. Communicating with AI systems has become as valuable as coding software in the internet was in the early 2000s. People need folks that know how to do prompt engineering, crafting the message, how to talk to the AI.

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Which brings us to skill number four, AI video editing with income potential between 100 and 200 an hour. This one's fascinating for me as a media company because my team used to spend hundreds of hours cutting silence out of videos, fixing audio, cutting footage, getting me to come in and do new takes. And now with AI, it's literally instant.

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The crazy part is video used to be 80% technical skill and 20% creative decisions. Now it's all about the creative decisions and the technical stuff is taken care of. It's kind of like having a sous chef in a kitchen do all the prep for you so that as the chef, you're just putting the plate together. So I want to teach you the three skills you have to master to be a world-class AI video editor.

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The first one is clipping. Every person today needs a clipper. They need somebody to look at all the content and clip out the good stuff that's used for all the different short form videos across all social platforms. It's the skill of removing silence from a video clip or creating clips for social using tools like Firecut or Opus.

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My 12 year old son today gets paid to clip for other people playing video games on YouTube. Number two is generative video. This is super cool because you can help somebody create an AI avatar. There's actually a company called Vidyard that will generate an AI avatar that looks just like you.

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Even companies like Synthesia that came out with a new model that allows anybody to just upload example videos. It will generate a realistic video of you talking. I mean, I have a friend that's using this right now to grow his TikTok and he's never recorded a video. Somebody writes a script, they use the AI, they publish it and those shorts go viral. Number three, B-roll search.

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This one's near and dear to my heart because we pride ourselves on finding real examples of me doing the things that I talk about. And I will tell you, there are terabytes of video that my team has to go through to try to find. Now, the good news with AI search, we've been able to increase that speed so it can find it.

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But even if there's situations where somebody didn't actually do the thing, but you wanted to put them together with the scenario for the B-roll, you can actually use AI to generate that video so you can clip it in and it looks realistic. But when it comes to creativity, this next skill could absolutely expand your business.

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Which brings us skill number five, AI writing with an income potential between 100 and 200 an hour. The most valuable business skill isn't writing words, it's communicating ideas. So for example, my writing team uses AI to take all the video transcripts from coaching calls, advisory calls, conversations, pretty much they record me all the time.

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And they use it to extract the stories, the lessons, the quotes that they'll then use in my newsletter and article. So it's not having AI per se right for me. It's using it to find the gold that they can insert into a video like this or prompt me for a reel. So they get the natural and real reaction, but using AI to do all the heavy lifting.

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So I sat down with my head of word, Joel, and I asked him to teach me all the AI writing skills that people need to master to get paid the big bucks. Knowing how to use those is where you're going to make your money. Number one, extraction. As I mentioned, take long form content, video, transcripts.

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See, if you don't know how to do that, garbage in is garbage out and you won't get results. Asking the AI to say, create me a marketing plan is not a great prompt. And yet that is how most people use it every day. So I want to give you something that I never share, which is my exact structure for how all my companies have to do great prompting.

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and have it break it down into the essence or the ideas that are represented because then you can take that as module pieces and move them around for your newsletter or tweets on X or LinkedIn posts and make it your own, not have it just write for you and it sounds like a fricking robot. Number two, ideation.

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What you want to do is take all the best performing content for your client, feed that to AI and have it push new ideas to you that you know are going to go viral because you've already have examples of it working on their existing content.

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But then you can come up with new ideas, new variations, tell it to like figure out 15 new ways based on what's worked in the past so that you know every idea is going to hit. Number three, creation.

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And this is different than ideation because what you wanna do is you wanna feed it the exact tone of voice, specific examples of where your customer has written pieces of content that they're proud of that you know have gone viral. And then you create a custom AI or custom GPT that writes, just like they would write or just like they would talk.

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That way they'll pay you the top dollar so that they can use that AI across all departments from responding to emails and customer support to writing new marketing campaigns. But learning AI won't just impact the simple skills. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to skill number six, AI content marketing with an income potential between 200 and 300 an hour. I'm about to tell you something. Once you hear, you can't unhear it. And it's just as bad as finding out that Santa Claus isn't real.

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Have you ever heard of Arnold's Pump Club? Okay. It is the top podcast by Arnold Schwarzenegger and it's his newsletter and an app and it is massive. It's a huge business. What's crazy is he's never recorded a podcast. He has an agency that manages the whole thing for him from start to finish using AI systems, creating newsletter content, voice clones, and publishes the whole thing automatically.

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So here's how you can get paid top dollar to build an AI content creation engine just like them. Number one, define the outcome. What does a complete product look like? Is it just a podcast with 100 episodes? Is it a newsletter? Is it some other kind of premium content like an app? You got to figure out the whole strategy, but the cool part is you use AI to help you.

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Number two, create the content. Use all the skills. You kind of stack them together that I just taught you to generate all the different content strategies you're going to need to get paid to produce this thing. Number three, repurpose content. You take that one hour podcast and you have AI pull the clips to publish it all over the fricking place.

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Your customer becomes this omnipresent person in their industry where everybody sees them all over the place and they're giving you all the credit and referring you to many other people helping you get paid to do the same thing for them. Which brings us to skill number seven, no code AI automation with income potential between 300 and 400 an hour.

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If you look at all the waste of time, money, resources that businesses go through just managing workflow, you would find so many opportunities to help businesses make money. It's why people are paid so well. Recently, we had our automation expert take all of our onboarding that we use at Martell Media for new employees from 15 tasks down to one. Imagine what that saved us.

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Because if they don't learn how to talk to the AI, the AI won't give them the gold. and I don't have time to waste. This has to be perfect. The first thing is you've got to define the role. When you're talking to an AI, you have to say, act as a marketer, act as a designer.

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And that's why we're willing to invest in the right talent to build these kinds of automations. It actually brings me back to a quote that this guy Naval Ravikant talks about, who's like one of the top technology investors and then also like life philosophers. And he says, we don't get paid for hours anymore. We get paid for outputs and automation can literally 10X your output.

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To make this super easy for you, I'm going to share with you my no-code AI automation blueprint to help you understand how to use tools like Make.com, N8n, Zapier, Gumloop, and many of these AI workflows to be able to get paid top dollar to implement this work. Number one, map the workflow.

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So for you to be able to come in and map out all the processes to find the bottleneck that's stopping the business from growing, that is what's valuable. So for example, in a sales process, you've got everything from the sales development rep who qualifies leads to the account exec who enrolls leads to the sales manager who manages the whole sales infrastructure.

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Going to a whiteboard and mapping that workflow on its own is worth a ton of money. Number two, you got to focus on cash. This is where everybody gets it wrong, where they come in and they start automating things because it's easy. but it doesn't save or make them any money.

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You got to find the low hanging fruit that you can make money for your clients because the more they save or make using your automations, the more they're going to spend with you to do more of it. So for example, helping a business do cold outreach at scale, meaning that there is a AI bot talking, dialing every minute, every day, like a 24 hour salesperson that will generate more income.

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income for the business, which is going to get you paid more. Number three is build co-pilots. This is where you look at somebody's work and you ask yourself, how can I build like an AI buddy that sits right next to them or in their workflow and helps them with the work they're doing? So they're only reviewing the final outputs, not having to do a lot of manual tasks. All that's cool.

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But what about using AI for more complex problems than a workflow? Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you.

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Or even today, I was reviewing some legal docs and the prompt my assistant put in that she shared with me said, act as a lawyer. Because if you don't tell it how to process the information, then it can't give you the specifics through the lens that you need to get the best output. The second is provide the data. If you want your AI chat to give you the best output, give it examples.

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I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to skill number eight, AI data analysis with income potential between 300 and 400 an hour. I don't know if you knew this, but Amazon runs on data. Every decision, product, tweak, test is data backed.

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With AI, every business is going to have to start leveraging like big data analysis, or it's probably going to suffer and fail. Just like Edward Demings, my personal man crush, always says, without data, you're just another person with an opinion. So here's how you can get paid to do AI data analysis. Number one, data cleanup. Most businesses have the messiest data.

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The reason why they're not winning and growing is because they can't make a good decision because they don't have the insights. They have spreadsheets all over the place. They have disconnected systems. You can get paid to use AI to create a data warehouse or a data lake so that they can make better decisions because it's easier to find the information. Number two, data enrichment.

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I'm going to share the 13 hacks that can make anyone 99% more disciplined that cost nothing. These are the strategies that I use to go from a distracted, broke 23-year-old with ADHD to consistently crushing every hard task without fail and building $100 million empire. You can start using these hacks today, even if you lack motivation. Welcome to the Martell Method.

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Most people could have bigger lives if they allowed themselves to pick hard things and stick to them, not just take a path that's easier. So how do we do that? We put the big ones first and the other ones just fall into place. In practice, your biggest commitments are first in the calendar. I put them literally in the calendar. I honor my calendar.

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That is different from what you will hear from everybody else. It's more important to go to bed on time and let your body wake you up when it's done resting than for you to wake yourself up out of bed because you don't have a forcing function to go to bed on time.

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Sometimes we have this thing, this test, this presentation we have to give in the future. And instead of just attacking the work today, we put it off and it creates anxiety and frustration. And we're not nice to the people around us and they don't know why. And you know, it's because you're upset at yourself, but you take it out on everybody all around you. That's not fair.

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Decide to do the hardest thing first and build that momentum in your life. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com.

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Which brings us to hack number 11, delete useless decisions. Do you wanna take a guess what's in my closet? The blue shirt, a blue shirt. I only wear blue shirts. I have thousands of blue shirts. I have a lot, why? I don't wanna have to think. When I sat down a long time ago and said, hey, I know I gotta get dressed every day,

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I didn't wanna have to take any cognitive overhead to actually make those decisions. I decided to wear the same color pattern with the same clothes, with the same brand every day. And then that way it doesn't become decision fatigue. I just believe to decide once, then dream bigger. Make the decision, don't repeat yourself, it's called dry, and then move on to bigger problems.

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See, most people, they keep making the same little decisions all the time and they don't have the mental capacity to attack the big stuff.

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i would much rather you focus your discipline and willpower on important decisions jeff bezos said this a long time ago he said when i wake up i read the newspaper i putter and i get to work and i only have to make two to three big decisions in the day and usually before 11 a.m and after that i'm good those big decisions require your focus if you take that mind power and that creativity away by making little decisions that you don't need to make it takes away from your ability to do big things

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Pretty much everything in my life. The way I think about it is my existence. Meals, I do meal prep, I eat the same macros. Workouts, I go to the same place, same time. People I interact with, same people. Clothes I wear, my weekly schedule, my rhythm of existence, they're all the same. I've decided to make my decision a while ago, follow the process.

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If it's not broken, I keep it going because I want to add big things, not get distracted by little things. Which brings us to number 12, find disciplined friends. When I decided to leave my small town and go explore what the world had for me, I also knew I was looking to surround myself with people that were closer to my goals than closer to me. And that's a big question you should ask yourself.

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See, if you know you have to go to sleep because your body's going to wake up and you can't have an alarm intercept, you won't allow yourself to watch another episode, watch another episode, watch another episode. You will go to bed on time because you have to get the time in for your body to feel restful so that when you wake up, you can attack it.

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Are the folks you're spending time with going to support you, encourage you, or does it make it harder for you to go after what you want to create? It's interesting because when I think of the list of things that I do to be successful and then I think of a person's name, I just have to ask myself, does this person make it more likely that I'll do those things or less likely?

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If it's less likely, why would I involve them in my life at the way I'm doing right now? Maybe I just got to create some space. Maybe I can love them from a distance. I mean, you've heard this before, but you become the average of the five people you spend the most time with. But the way I think about it is you become the average of the five people you allow to influence you.

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The cool part is you can get influenced by people on social media, as I mentioned, and by other people that you read about that inspire you. Here's what I've learned.

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is discipline is contagious being around other people that have discipline that track their macros that work out every day it makes your life to make good decisions so much easier now if that requires you to do a friendventory where you sit down and you actually say here are my goals what kind of people would i want to spend time with they're going to help me get those goals faster and then maybe make a list of your current friends and go is this somebody i see supporting my future holding me back

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And it doesn't mean just because you've known somebody since high school or you sat next to somebody in math class that you have to be friends with them forever. But some people you do. Like one of my best friends, Marty, I've known him since I was 13. He works at the government and he is still my biggest fan. I love Marty. I have all the time in the world for Marty.

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When I interviewed Dana White, the first person I called afterwards was Marty. But the people in my life today are definitely closer to my goals and dreams than closer to me. Some of you might feel really lonely. You might not feel like you have any friends. Just find virtual mentors. Find mentors in the form of books, coaching, online podcasts.

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I mean, I'm assuming it's why you're listening to this. You want to find people that are going to show you the world that you know you want to create so that you can learn from them their beliefs or their points of view to adopt those to make your life easier. Which brings us to the last hack, number 13, visualize your goals. Guess how many times I look at my goals? Yearly? Monthly? Weekly? No.

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at least three times a day three times a day i have 12 power goals that i've decided for the year that i review to ask myself am i investing my calendar my bank account towards those goals appropriately and is my calendar a reflection of those priorities And if they're not, what phone calls do I need to make? What projects do I need to stop or start?

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before we get to number two we've got a goal of hitting a million subscribers so if you haven't already hit subscribe which brings us to hack number two upgrade your tv to a library i remember listening to jim rohn who's like the godfather of personal development a long time ago and he said most people that are broke have bigger tvs than they do libraries the average person has a 65 75 bazillion inch tv my invitation is have a bigger library go invest in books

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And that to me is how throughout the year I'm able to get to about 75 to 80% of those goals. Not 100% because they're massive, but 65, 75% of big goals, 12 of them for the year. I wouldn't be able to do it if I didn't review them with that frequency. So if you're struggling with discipline, it's really just a test. And the test is this. Do you want it as bad as you say you do?

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Because if you do, you're willing to do the work. And the way you get the work done is by reviewing the work, by setting the goal, by visualizing the goal, by attacking it.

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enough to just have goals you have to have the goals and be in the energy of receiving them so i call this the rule of 300. you need to have a hundred percent clarity know exactly to the decimal to the detail to the specificity of the goal you need to have a hundred percent belief that you can achieve it even if it makes no sense you've never done it before you have to believe in your soul a hundred percent that you can do it and then you have to have a hundred percent belief a hundred percent clarity a hundred percent of the time most people don't have clarity don't have the belief

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Or they can't even believe it 100% of the time. They might be inspired for a minute, but then self-doubt creeps in. I'm just asking myself, to what degree do I have clarity? Do I believe it? And can I hold that belief true? To the degree I can do that, the 300% rule, I can create or pull into my life that outcome. You need to feel it. You need to smell it. It needs to be part of your identity.

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That's why it's so important to shop your dreams. If you want to buy a car, go sit in that car, smell the leather, hold the steering wheel, get a photo of you sitting in that car, not a picture from the internet. You in that car, in that house, in that hotel, in that group of friends. I need you to go there to shop your dreams so that you can make it part of your reality.

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The whole point of being disciplined is because you're creating yourself to be ready to achieve the thing you want. Discipline is a means to a process of you becoming, of you getting ready to receive all the dreams and goals you've been asking for.

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And if you don't visualize where you want to get to, if you don't make it about other people, if in that process you don't see how your effort is contributing to other people, then it's gonna make it really hard to be disciplined, to be consistent. And I will tell you, the most powerful thing that you can have is clarity around your vision.

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And once you have that, you have that aim, everything else just fits into place and it becomes so much easier. If you wanna learn the nine steps to get your together, click here and I'll see you on the other side. Thanks for listening to The Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.

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When I buy books, somebody says, hey, you should buy this book. I buy that book, every other book the author has. I see what's recommended to me. I have an unlimited budget for my mind. That belief will keep me disciplined and focused on achieving things that most people can't. There's a reason supercar companies like Ferrari and Lamborghini don't run TV ads.

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Because the people who buy those cars don't watch TV. They don't want to be advertised to. They're out there creating their world, not being sold on living a better world because they're already doing it. Your body is wired for dopamine and TV is very good at delivering it.

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and if you get into it and addicted to it it will take over your life see most people that stop me when i'm driving one of my supercars they ask me what did you do to become rich i'll tell you what i didn't do i didn't sit around watching tv i fed my mind i read books my success is the byproduct of feeding my mind of going all in on education education that nobody made me do i didn't sit in a classroom i wasn't forced to do homework i was self-educated because i wanted more for myself

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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I just think having a bigger library is more important to have a bigger TV because if you actually focus on educating yourself, that habit will create discipline. Which brings us to hack number three, turn off all notifications. You may not know this, but the software companies in Silicon Valley are engineering the distractions and distractions destroy dreams.

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even my buddy has a retail store and we called him at five in the morning to ask him a question he answered the phone and then he got mad at us for calling at five in the morning i said dude you can put your phone in do not disturb he said well that must be nice for you but i have a store and alarm goes through to my phone so i have to be able to answer it okay so you're the only person in the history of the world that has a retail store that doesn't have your security alarm go to a professional

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Most people don't realize that their need to always be in the loop, thumb on the pulse of their business is actually distracting them from doing deep focus work and building that discipline muscle. Your goal should matter more than the notifications you're allowing. You should design a life that's more interesting than the social media apps pulling you in to be distracted.

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The only person who can call me directly is my wife. That is a special setting I set up on my phone. Everybody else, unless I need the call, I put my phone and do not disturb. Instead, what I do is I schedule time to review my messages. I plug in to Slack, to text messages, to miss calls. I decide when I connect. And that's why I don't even do my email inbox anymore.

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I talk about it in my book, Buy Back Your Time. A lot of people brag about inbox zero. What about zero inbox? Because I learned your email inbox is nothing more than a public to-do list of other people's priorities on your time. Turning off notifications is the key to unlocking discipline because it stops you from being distracted.

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When you are disciplined and you're in the zone and you're getting work done, having a ping, a vibration, a noise interrupt you is crazy to me. My doors close in my office. My kids aren't allowed to come and knock on the door. They understand that when I do that, that's a signal to everybody in the home that that's when I go and I do my deep work.

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And out of respect, unless it's an emergency, please don't interrupt me. You need to do that for yourself. Your focus needs to be protected. Your energy needs to be protected. Your attention needs to be protected. Give it to the work. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to number four, hack your algorithm.

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This idea will probably mess you up, but I spend millions of dollars every year to buy back my time to then get work done throughout the day to scroll social media at night. I probably scroll three hours a day of TikTok. Why? Because I've actually curated my social feed to feed my mind. Every video I've liked, I've searched, I've added to it. I'm learning about AI, media, success, and motivation.

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And my feed is actually a mini university I've designed. Don't let the algorithm drag you down, mindless distractions. Curate it. Unfollow people. Don't look at stuff that triggers you. I think we live in this beautiful world where you can decide who you want to learn from, people that have been there that are closer to your goals and your current friends.

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So without further explaining it, these are the 13 hacks to unlock more discipline. Starting with number one, cancel your morning alarm. I know a guy that literally has seven morning alarms. He wakes up, he hits the snooze button. He wakes up again, snooze button again. And he's got a snooze alarm set every 15 minutes. What are you doing? Why are you laying in bed?

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And then you can actually unfollow people and refollow the folks that are going to support you. You're allowed to do this. A lot of you are scared to do it. Just mute them. Just say less of this. Like when something shows up on my feed and I don't want that, I just say, give me less. And you can curate your feed that way. It costs you nothing.

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It'll change your whole psychology, your focus, your ability to create, your ability to stay disciplined. Just click on those three dots and say, recommend posts like this or not interested. Which brings us to hack number five, master your list. The other day, somebody asked me, Dan, do you have a system four? And I stopped them. I said, yes. They're like, you don't even know what I asked.

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I have a system for packing. I have a system for my food prep. I have a system for travel. I have a system for everything. I have list upon list upon list. Why? Because if I was ever going to do it once, I'm going to write it down so that the next time it's easier on me and I don't forget anything.

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And as I build them, I can then give them to somebody else so they can do them for me to buy back my time. Checklists are the key to getting more time. Checklists are the way that you stay disciplined in your work so that you don't get distracted by things that you don't have to do. The most disciplined people aren't superhuman. They just write everything down.

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They take everything in their mind and put it on a list because your brain is not meant to remember things. Your brain is meant to be used to solve massive problems. You want to keep it empty so that the cycles are available, not trying to keep all these open loops

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going so you don't forget anything see your lack of discipline is actually a lack of clarity because it's clogged up and foggy trying to remember all these things that you should just write down get it out of your brain it makes everything else easier and once you have everything out it's a sequence of what to attack and what i've learned is your sequencing equals success if you get it out of your brain you put it on paper and you sort it and you attack it in the right order that's how you start to build momentum which brings us to number six stack your habits

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Every once in a while, I'll get a client that comes into my world and they're like, I want to redesign everything. I want to get this and change my business and do all this stuff. And they literally do everything and they take massive action because they read about this. But what they really are doing is they're setting

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themselves up to fail how many people you know they're like decide to get into fitness and then all of a sudden they go to the gym twice in one day and they start running and then they're not eating properly and then they crash and then they give up that happens all the time see i'm much more of a fan of massive action consistently i'm more of a fan of saying hey let's stack our habits let's lock one in but a big one

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Maybe it's nutrition. Maybe it's working out. Maybe it's getting up earlier. But once we lock it in, then we can stack it. Once we plug in one, we can add another one easier once there's built consistency. James Clear said it best. He said, habits are the compounding interest of self-improvement.

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The best way to actually install a new habit to have discipline long-term is to ask yourself, what do you already do automatically? How can you use that as a trigger and add the new habit to it? Put your new habit beside that one until it becomes automatic.

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If you have a habit of brushing your teeth and you want to remember to take your vitamins, then take those vitamins and place it next to your toothpaste. If you want to have a habit of reading your book and you know that every morning you grab a cup of coffee, put your Kindle or your book next to the coffee maker so that you grab both at the same time.

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The highest level of habit is when it becomes your identity. See, I'm pretty sure if you don't smoke, last week you did not tell yourself 14,000 times not to stop and buy cigarettes. Why? Cause you don't smoke. And as soon as you build a habit into who you are, that's how easy it becomes. You don't think about it. It's just what you do.

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So for example, for me, working out daily takes no discipline anymore. Why? Cause it's just who I am. Sweat every day has been my mantra for years. I need to work out. If I don't, it's just as weird as walking around, not wearing any pants. Like it's weird. So I work out, I feel better. It's who I am. Habits need to be stacked so that it just becomes your identity.

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Do you know what you tell yourself when you do this is that life is a snooze and you're better off just laying there than not getting up and attacking the day. Most of your problems could easily be solved if you just went to bed on time. How do I get up at 4 a.m. every day without an alarm? I just go to bed at 9 p.m. It's not that impressive. I have an alarm to tell me when I go to bed.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to hack number seven, commit to someone. The other day I was at the gym and this guy named Jack on my team came to me and he was like, hey man, I wanna produce more content. I said, no you don't. He said, yes I do. I said, prove it. He said, how? I said, you ready for this? He goes, yeah. I said, commit to doing two a day. Commit to doing two a day.

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If you do, you get to bring your girlfriend to a spa. If you don't, you have to run a marathon with no prep and you have to go post on social media and tell everybody about it. And then he shook my hand. That is commitment. Because he made the commitment to me. He made the commitment to his girlfriend because she wanted to go to the spa.

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And he made a commitment to all of his friends on social media. There's zero chance he's not going to hit it. And I'm happy to report he's 16, 17 days in, hasn't missed two a day. And I guarantee he's not going to miss. Here's why. People will do more for others than they'll ever do for themselves. You'll do more for your dog than you'll do for yourself.

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I've seen people that gives the dog a prescription. There's 100 days of pills, two pills a day, and that person never misses one of those pills for those 100 days. And yet the doctor gives them a prescription for some kind of flu or whatever they got, and they might fill out 75% of it consistently. Having somebody else you're committed to is how you create discipline.

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Finding a mentor or a coach to hold you accountable, that is the purpose of those people in your life. Scheduling your gym time with a buddy. That's how you ensure you show up because I guarantee you'll be less likely to cancel on a friend that went out of their way to change their time to match yours so you guys can go get your pump on.

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The way you build discipline is design the game to be easy to play. If you want to get something done, tell somebody you respect because then they'll hold you accountable. Which brings us to number eight, clean out your pantry. I believe it's easier to avoid the dragon than to slay it. So many of my fitness clients couldn't stick to the plan.

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So many of them sabotage, ate some crap, made bad decisions. And I just kept saying, go into your house, take all the food out of there. Tell your family you need them to be on board for the next 90 days. Stop blaming them. If you need to get a locked cabinet that your spouse has the key to do that.

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But I'm telling you the best way to win in the discipline game is to just avoid having to make the decision. Set the standard in your house. Don't have it as an option. Get it out of your view. It'll be way easier for you to pull off. Here's a big idea. Your environment will always win over your willpower. If you want to make good decisions, you have to make good choices.

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The only choices are available. It's not hard to have discipline and make good choices if the only choices available to you are good choices. Make good choices. The only choice is available. I mean, the same can be applied to your phone. Clean out all the distracting app. Just delete them. Only check your social media on your computer if you have to. Or video games.

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You're allowed to move them out of your home. Put them at your friend's house. Hey man, I just bought you a new game console, but I'm gonna come over and play it on weekends. Is that okay? Okay, cool. Get it out of your home. It's way easier to avoid the dragon than to slay it. Which brings us to hack number nine, make failure painful.

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If you want to wake up ready to attack the day, if the first decision you get the chance to make is snoozing your alarm, you've just lost the battle. Think about this. If you just delete your alarm, it will force you to think about your bedtime because you got to go to bed at a time where your body will naturally wake up. So instead, set a bedtime alarm.

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This was actually painful, but the best decision I've ever made. My first business coach was 1500 bucks a month. I didn't have the money. I figured if he's so good within a couple months, he should be able to help me make money to pay for him. But not doing the work was the pain. Not showing up would have been painful. Not taking deep amounts of notes would have been the most costly thing.

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Not the money. It's not getting the results. That would have been the painful thing. And that's why I set up the game

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so that the pain is something i don't want to feel so i'm willing to do the work to avoid it most people don't pay so they don't pay attention they don't realize that the transformation they're looking for happens at the transaction because in that moment they say to themselves i want to get my money's worth people will always work harder to avoid pain than to gain pleasure

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So here's a few ideas to make sure that it builds your discipline. First off, always have stakes involved. Anytime you make a commitment, you should create a scenario where if you don't achieve it, there's pain in your life. Have the stakes there. Put your money on the line. If you're like, how do I make this painful? I would make a donation to an organization you hate.

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Maybe it's the opposite political party you believe in or whatever it is, but if you don't achieve the thing you want, then you have to give a large amount of money to that organization. Or you can have some fun and say, hey, if I don't do this, I'm gonna give you $1,000 if I don't follow through. I wouldn't even give it to a friend, I would actually give it to an enemy.

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What if you made a commitment to your friend to give $1,000 to your enemy, somebody you actually despise, if you don't achieve your goal? Do you think you're gonna wanna do that? No, pain. Number three, embarrassment can also be a great one. You know, when I decided to do Project Visible Labs, which is 90 days, and I went from like 17% body fat down to 5%,

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The stakes I put on the line was entering a fitness competition, as is dad bod, no tan, no shave chest, if I didn't achieve it. Motivated? That's not even the right word. Highly motivated? Oh, and then some. There was zero chance I wasn't going to hit. I would have sat there for 13 days and not ate any food to hit my goal. Which brings us to number 10, start with the big domino.

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Most people believe that we build momentum. I think it's a complete lie. I think the best thing you can do is start your day with the hardest problems. That's where you have your most creativity. And it always, for me, goes first in my day. That momentum, though, then gets built to the other stuff. But I'm not like trying to do little wins.

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I'm trying to get a massive win early in the next biggest one and the next biggest one before I deplete my ability to think creatively. The truth is the hardest task is to stop picking the easiest task. In many ways, people's dreams to a bigger life are usually derailed because there's an easier path to a smaller goal.

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I'm going to share with you the 11 psychological principles of success. These principles are what the top 1% use to generate wealth into their lives. I've personally used them to go from a broken teenager with no vision to building a hundred million dollar business empire. So without further explaining it, let's start with the first principle. Welcome to the Martell Method.

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I mean, I'm into supercars and I will tell you the whole concept around allocations of certain car models. When you see these new cars from McLaren or Ferrari or Porsche, et cetera, Lamborghini be announced like these new hypercar models, they're already pre-sold, which creates this desire for those models that then pulls the whole brand up.

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up the purse industry does the same thing my wife went and bought a purse she could buy that model those ones on the wall those are limited only for select customers if you want that purse you have to buy these three other purses so limited supply increases demand because people want it so it creates this halo effect over the brand when other people have desire to own it here's a perfect example I've been looking at the GT3 RS it's a Porsche it's a very nice car it's like 350 000 right now

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They're almost like tastemakers for the culture because they understand the mimetic theory is that if the kids are wearing it, then the parents have the desire of what their kids are wearing so they can feel involved. I see it all the time.

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And it's not worth the price. If you actually look at the investment in that car versus the other cars in the supercar category, because it's not technically considered a supercar. I know I'm going to get some hate for that one, but you can't get it. And for some reason, because I can't get it, I kind of want it. But what I've learned is what's rare is precious.

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And you can use this in your business by making certain offers, certain opportunities limited to a handful of people, create the scarcity so it drives demand. Which leads us to principle number 11, which is the Pygmalion Effect. Has someone's belief in you ever pushed you to achieve more? When I was 17, I found myself in jail and there was a guard that noticed my potential.

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And I'll be honest, his encouragement, his words pushed me harder than I ever thought was possible.

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and i ended up working to get released to a rehab center and changed my whole life that one conversation transformed my internal belief of my value it was because of this guard's belief in my potential the pygmalion effect it's a real thing when people have high expectations of someone that person tends to perform better because they want to live into the expectation the person has for them

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See what one person believes the other can achieve. And it's the coolest thing in the world because every person has this superpower. Your expectation for somebody else actually shapes the outcome. If you believe they can do it and you tell them, you'd be surprised what they'll step into. And it doesn't take much.

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You could see somebody doing something on the side of the road, take one second and just say, hey, I want you to know that's impressive. And then all of a sudden that belief in them creates the reality in their world. The Pygmalion effect is one of the most powerful ways as a leader to get people to expand into the possibility for who they think they are.

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I see it on TikTok, on social media, and understanding how those ideas get planted and propagate through the market is actually a psychological theory that you can use in your life. Before I share principle number two, we've got a goal of hitting 1 million subscribers. So if you haven't already, click subscribe and turn on notifications.

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Most people are insecure about their capabilities and having somebody else express their confidence in who they are. I always tell people like, borrow my confidence in who you are. If I'm working with you, I want you to know you're incredibly talented. And if you don't feel confident, that's okay. Just borrow mine. I think you're amazing. Dan thinks I can do it. I could probably do it.

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Yes, you can. Because I'd rather you swing for the fences and miss than not take the swing in the first place. If you want to learn the top 15 laws of the top 1%, click the link and I'll see you on the other side. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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Which leads us to principle number two, which is the framing effect. Have you ever made different choices based on how the options were presented to you? Think of it this way. If you go see a doctor, and they're trying to convince you to have a medical procedure. Which one do you think is going to get you to say yes, that the procedure has a 90% success rate or that it has a 10% failure rate?

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Which one is going to ease the patient? Well, 9% success is a lot better than 10% failure. How information is presented will actually persuade somebody to make certain decisions. And you can use this in all areas of your life. There's so many examples you might see out in the world. Think about going to the grocery store and seeing ground beef.

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90% lean beef is going to get more people to decide to purchase than 10% fat beef. It's not actually what you say. You could be saying the same thing. It's how you say it. And that's where the frame matters so much. Think of like gourmet steak for $30. That's one way to do it. Or you could say discount stake $25, but it was 30. Some people might decide to do the discount stake because it was 30.

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. The first principle is the memetic theory by Rene Girard.

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Now it's 25. So it feels like a good deal. Political polls, 75% approval versus 25% disapproval. The presentation essentially will shape the perception of the person. The information, how it's packaged, the frame of a message can change its meaning.

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Knowing this, when you're writing copy, when you're communicating, when you're doing marketing, understanding how to say what you're about to say, presenting the information that way will get people to make a decision in your favor. Which leads us to principle number three, which is the Ben Franklin effect. Have you ever liked somebody more after they helped you out, after they gave you a hand?

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When I was 21, the guy living down the hall from me asked me to borrow my toolbox to fix his bike. I didn't even know him. And for whatever reason, afterwards, when he came back, we had a little chit chat and now I kind of liked him. I just lent him my toolbox. He brought it back. We said hello. And eventually we became friends.

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And I realized that that is actually a psychological principle that is something you can use in your favor. The principle states that if you do someone a favor, you're more likely to like them. It's bizarre because we always think that helping somebody else will make them like us, not the other way around. At the end of the day, it gets you involved in who they are and what they're doing.

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You can apply this to your sales calls, your consults, anything in your life. All you gotta do is have them help you out. You can do that by asking them a question about something they might know better than you. I think about when I go to the airport and I need something from the person, I might ask them something completely unrelated. Like, can you tell me where the bathrooms are?

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And they're like, yeah, they're down there. And I'm like, cool. And I go there and when I come back, sounds crazy, but now they're invested in me as a human. So if I ask them for an upgrade or ask them to change my flight, they're more likely to do it. Another way to think about it is a favor done is a favor earned. See, when they help you, they're invested in the outcome.

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You know, there's one of my favorite lyrics from a Pitbull song called Feel This Moment that says, ask for money, get advice. Ask for advice, get money twice. If you want anything in your life, ask for advice. They'll help you. And what they're doing is they're co-creating the future with you. It's kind of fascinating. The more they help you, the more they want to see their plan come to fruition.

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So just ask them for it. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything.

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Now let's get back to the episode. Which leads us to principle number four, which is the backfire effect. Have you ever become more convinced of your belief when somebody challenged you on it? I remember when I was 22, I was convinced that a low carb Atkins style diet was the best way to stay fit.

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I remember a friend sent me this article debunking the myth, but instead of me like studying it and reconsidering it, I just doubled down. I doubled down on what I believed. I doubled down around eating meat and cheese and all these incredible things. And it turns out there's a different way. But what happens is when you challenge somebody, it can actually have the negative effect.

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So if you want to get somebody on your side, understand that as soon as you get them to disagree with you through their own biases, they can't change their mind. The more you push, the more they resist. Think about all political debates around the economy, healthcare. If somebody has a belief and you challenge them, boom, they go all the way in.

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Even if you show them proof, then they're going to like get on their heels and be like, well, I just think that's fake news. Or, you know, that article is part of a coverup. They dig in hard to get them on your side. Instead of attacking their belief, ask them to explain it to you. And somehow that might get you the opportunity to kind of bring them down a different path.

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Which leads us to principle number five, which is the Bader Meinhof phenomenon. Have you ever started noticing something everywhere after first learning about it? When I was 20, I learned about a rare car model, the Nissan 300ZX. And after that, I started noticing them everywhere. Everywhere as I turn, there was one of those cars.

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Have you ever wanted something just because somebody else had it? When I was 23, I didn't care about the latest gadgets until my buddy showed up with a brand new BlackBerry. Some of you guys are too young to know what they are. Seeing him with it made me feel like I had to get one. This cool keyboard and all that stuff. But I actually already had a flip phone. Why did I want it? Because he had it.

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It was kind of crazy, even though I had never paid attention to it before. You might have noticed this with yourself with a pair of jeans, maybe some jewelry, a bag, a house style that you like, even strategies I'm teaching you today. Now that you've heard it, you'll start to see it everywhere. Well, did it just magically come into life? No, they were always there.

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This theory explains why after you learn something or notice something new, you start seeing it everywhere. It feels like it's happening a lot more, even though it's not. And that's why you got to be careful what you focus on, what you spend your time on. What I've learned is the universe reveals what you pay attention to. That's why I always say the world isn't as it is. The world is as you are.

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If you know what you're focused on, you will create more because what you focus on actually expands. If you want that new car, visualize it, look for it, and you'll start seeing examples. You might find out that the person at your works just happens to have that car and you might ask them to take you for a drive at lunch. It's so important because awareness creates abundance.

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And if you're aware of the abundance in your life, then you can use that to find examples to support your thoughts. I love this theory because it proves to me that what I want is actually in abundance and it's all around me. But if I don't focus on it, if I don't think about it, I'll never see it. You could literally be sitting next to the person that could solve the biggest problem in your life.

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But because you don't realize those people exist because nobody's told you, you don't find them. Think about all the times where you just call it serendipity. We're like, that's so crazy, I was just thinking about that. It's because the Bader-Meinhof phenomenon is always present.

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Essentially, your brain needs the ability to filter out all the extra information that it doesn't need, so you have to give it priority to be able to decide what it filters on, and that's why you start to see these examples of the things you recently just talked about or learned, even a word.

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Maybe you just learned a new word you never heard before, and all of a sudden, people are using it in every sentence. Is it just that they happen to start talking that way? No, it's always been there, but now it's in your filter. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. which leads us to principle number six, which is the Dunning-Kruger effect. I'm going to hurt your feelings right now. Okay. So I hope you're okay with it, but have you ever felt a little overconfident about a new skill or something you've learned?

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You know, when I was 17, I was introduced to programming and I thought at the time, I've got to be a computer genius. I never touched a computer in my whole life. We didn't have a computer in my house in the first 20 minutes of ever touching a computer, I got it to print out, hello world. I know you're thinking Dan is a genius, but I'm telling you that it didn't matter.

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Because I started seeing other people with it. My friend just showed me that it was there. The memetic theory states that people copy the desire of others. If someone else wants something, you might want it too, just because they do. Have you ever had a friend that gets super excited about some new thing that they really, really, really want to get?

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That confidence came from this concept, the Dunning-Kruger effect. Most people don't realize that they're not as good as they think they are. If you ask most people, how good of a driver do you think they are? They say, well, seven or eight out of 10. How good's your memory? Oh, I got great memory. Are you a funny person? Yeah, I think I'm pretty funny. Six, seven, eight out of 10.

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Most people give themselves a higher score. And the reason why is because they don't actually have a lot of experience. So what's interesting about this effect is that the people who don't know much about something often think that they know a lot. Well, those that truly are knowledgeable around the topic tend to doubt themselves because they understand how big and vast that topic is.

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So just be wary of this principle and leverage it to your advantage. And one of the best ways to realize that the more you know, the more you need to know that you don't know. I know every time I start a new company, I'm probably wrong. There's something about my assumptions. It's not going to work out.

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And because I have the confidence to figure out how to do it, I don't put myself in a situation where I just run blindly saying yes to stuff without validating and verifying things. And that's typically what early and first time entrepreneurs do. Confidence without competence is the most dangerous thing out there.

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knowledge is a double-edged sword so use it for your advantage which leads us to principle number seven which is the illusionary truth effect have you ever believed something just because you heard it several times from different people repeated not because there's any facts or substance behind but just because it was repeated so many times in my early 20s i kept hearing that cholesterol was terrible for your health all over the place terrible cholesterol bad bad bad

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Even though I knew the science didn't support it, I started avoiding foods like cholesterols entirely. Come to find out your brain is 80% cholesterol and it's also a much needed micronutrient. This principle suggests that if you hear something false repeated enough times, you might start to believe it's true, even if you know it's not, which is crazy.

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I remember I used to do these events and I would tell the audience how to feel by saying it over and over, you know, because the feedback forms would come back and say, I felt rushed. And I was like, one second. So the next event I ran, all of a sudden I started telling people, you guys are picking this up. This is at the perfect pace. Everybody's moving along quickly.

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Feedback form started saying, man, I felt perfect. And the pace was great. Why? Because I said it so many times. I essentially use that to hypnotize the audience into feeling a certain way. So how do I use this? I make sure that I protect myself from it. So if I hear something a lot, I go, cool, that's interesting.

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I got to go verify it for myself because if not, you might just adopt it as a truth that's just simply not true. So protect your environment and especially the inputs you allow into your mind. I always say trust, but verify. Follow your gut if there's an intuition because most people just parrot others and that doesn't make it true.

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Which leads us to principle number eight, which is the endowed progress effect. Have you ever felt more motivated to finish something because you were given a head start or maybe got a quick win? For example, in 2019, I got on TikTok early and it blew up 500,000 followers in six months. And that initial traction, which was crazy,

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And all of a sudden you're like, maybe I want that. Why is he so excited? It's actually used in marketing today all over the place. Think about celebrity collabs. When you see a new product launch and they have all these celebrities, targeted ads where they promote influencers, affiliate referral programs.

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sparked some motivation for me to go all in on creating content it's why I'm here Mr Beast had the same thing when he was early days just recording himself playing Minecraft one of his early videos went viral and then because of that he goes oh if I did it once I could probably do it again so he just kept going and going but nothing new happened for over a year but regardless he was hooked and he's now become the Mr Beast we all know today largest YouTuber on the planet

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How do we use this? Well, small wins lead to big successes. So if I can get a small win, then I'm more likely to keep building because momentum is only created in the mind. So if I feel confident, then I'll keep doing it. For example, I have a fitness program. The first 16 days is to do a cleanse. The reason why is because I want to get people a result as fast as possible.

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So on average, people release 14 pounds of weight in the first 16 days. I do that to get the early wins so that they're more likely to stay consistent once I introduce the new macros and my progressive overload training style. That's why we use the endowed progress effect to get people the wins so that they're more likely to stay consistent over the long term.

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And by the way, if you're interested in my fitness program, just message me the word macros on Instagram and we'll see if you'd be a fit for my program. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram.

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Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Which leads us to principle number nine, which is the IKEA effect. Have you ever felt more attached to or proud of something just because you helped create it? I don't think so. I know for me, if I'm involved in building it, I'm like proud of it.

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It's just like when I create strategy with my team, I always have to get them involved in the ideation so they feel invested in it. What you create is a reflection of you. So if you're involved in it, you'll feel better about yourself. Involving customers in product customization or prioritizing your product roadmap is a great way to get them involved.

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So think of it this way, involvement breeds attachment. When people help build the plan, they won't fight the plan. the effort invested creates value. I mean, it's why IKEA has a very low return rate because if everybody's got to make all the furniture and they feel like all this effort went into it, it's not as easy to disassemble it and bring it back to the store.

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It also puts all the labor costs on the customer, not on the company, which is an amazing business model. If you think about it, people value the things they're involved in. So if you ask somebody to help you clean up the workspace, they're going to have more pride around it. If you ask people to help define the plan to overcome a problem, they're going to be invested in the plan.

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I watch Carhartt come out of nowhere and everybody's wearing it, champion sweaters, I don't know if you saw that. It's funny because I remember one time hearing a culture expert talk about it. They said, if you want to know what's going to be hot, go watch what the kids are wearing in high school.

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If you have your team involved in the recruiting process and deciding who you hire, Then when they eventually get hired and join your team, they're going to be more committed to seeing that person win. So they're going to show up, ask questions, and support them. The IKEA effect is probably one of the most powerful leadership strategies that great leaders do.

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They just don't know that they do it or how to actually do it strategically. That's why I wanted to share it with you. Which leads us to principle number 10, which is the scarcity effect.

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now have you ever felt more urgency to buy something because you thought it was in limited supply like if you didn't make the decision right now you might not get it i remember a while ago i was 28 i was at a seminar and some guy was selling real estate it was back in the day when the whole housing market crashed and you could buy 10 houses in Detroit for $100,000.

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I wrote him a check and I became a home owner of these 10 dilapidated, literally run down homes. It turned out that in many ways, I kind of got taken for a scam. Didn't know it at the time. Even though my spidey senses were like, you probably shouldn't do this, Dan.

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There was something about getting access to it and knowing it was going away at the end of the day that made me decide to write that check. So here's a big idea. People value things more when they perceive them to be scarce or limited in availability. Essentially scarcity creates value. The entire luxury industry is built on this. They limit supply on purpose to keep the pricing power high.

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I'm 45. If You're in your 20's or 30's Watch THIS

at the time of this recording i'm a 45 year old multi-millionaire but if i had to go back and teach my 20 or 30 year old self how to get rich even faster these are the 45 things i would share number one winners lose more than losers ever will if you think about it to be masterful at something you actually have to fail way more than a beginner even tries

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Number eight, hard work beats talent when talent doesn't work. I know so many people that are so fricking talented but they never apply themselves that I see other people that just show up repeatedly, almost incessantly. It's like the most magical thing to watch them be determined and disciplined and then win bigger than the talented people and they're left confused how that other person succeeded.

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Number nine, Your reality is a reflection of your most dominant thoughts, actions, and feelings. It's how the world is. It's how it's always been. Your life is a mirror of how you see it. So if you keep the possibility at the forefront and you execute from that thought, those actions, how that feels, your life will become what you see.

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Number 10, the pain of regret outweighs the pain of failure every time. When I'm taking my last breath and I'm sitting there and I'm looking back at my life,

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I'm gonna have way more angst and frustration for the things I didn't even try versus the things that I did that didn't work out because the things that didn't work out just shaped me as a character, whereas the things I didn't even try, that's where the regret lies. Number 11, never fight down.

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If somebody talks crap about you, but they aren't where you want to be, you don't admire their situation in the world, you have to let it go. People don't realize that if you're wasting your energy with people that are below you or to the side that aren't on the path you're on, don't even bother. Always fight up, never fight down. Number 12, no one needs a change for you to win.

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number two broke people spend time to save money rich people spend money to save time you can't outwork the problem of your skills not being good enough to make more money so if you keep trying to trade your time for money you'll always be stuck as a prisoner number three say yes until you can afford to say no when you start you have to say yes to opportunities to figure out what's going to work and what's not going to work once you actually find a winning formula

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You can go the rest of your life hoping that your girlfriend and your parents and your best friends all change to see things the way you see it. But I'm telling you, that's just feedback to you to realize where you're not free. I've gotten to the place where nobody has to change for me to win. I don't need anybody to say yes. I don't need anybody to see the future my way.

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The sooner you can get there, the faster you're going to move forward. Number 13, put your own mask on before trying to help others. When I got out of rehab at 17 years old, I was out there trying to help everybody else. And the truth was I was so early on my journey that it was dangerous for me to be doing that.

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I needed to gain the reps and the reputation of my own sobriety of keeping myself safe before I tried to help anybody else. And I noticed that in business and life all the time, people have a little win. They go to the gym once and they think everybody should go to the gym. Put your mask on, get a bicep vein, get healthy, get your vices taken care of before you start trying to help other people.

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Number 14, fear will always give bad advice. Whenever I've got a big decision that gives me anxiety, I always try to flip it to the possibility. So your parents will always give you advice based on fear. They don't want to see you hurt. People that have been there or people you admire are always going to tell you to go for it because they're focused on the possibility, not on the potential of loss.

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Number 15, always assume positive intent. I call this API, assume positive intent. So if somebody cuts me off in traffic, my default is somebody they love is in the hospital and there's an emergency going on. Not what most people do, which is screw that.

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person and why they cut me off and get all upset and ruin the rest of their day change your perspective as a default response and you'll change the rest of your life number 16 don't dim your light to make other people comfortable if you are different be different if you are extra be extra if you are bright be bright shine your light be that person if that's too much for them tell them to go find less

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Number 17, some people will never forgive you for what they did to you. You did nothing. Their interpretation of what happened is they're insulted, they're hurt, they're frustrated with you, and they will never forgive you for that. You have to be okay with that. Number 18, nobody pays you if nobody knows you.

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In today's world, your ability to be known for your skills, your character, your reputation, that's why you'll get paid. Many people say attention is the new oil. make the big money. Number 19, don't build bridges for people who only bring matches.

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I can't tell you the amount of people I've had to cut out of my life because every positive thing that I brought to their attention, they always found some way to cut it down. So if you have people in your life that are always pulling out the matches when you're trying to build a bridge in a relationship, just let them go burn that bridge and move on.

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Number 20, spend more time with people chasing a common future instead of people with a common past. Just because you sat next to somebody in math class does not mean that you have to be friends with them today. Your life gets a lot easier trying to build something you've never done before when you're around people that are on that common journey.

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Number 21, you don't create success, you attract success. Who do you think somebody wants to help? The person that's always talking about the news or complaining about people or the person that always sees options and possibilities and has an expansive mindset? See, most people think they got to do, do, do to create their future.

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And the truth is you have to become an attractive character to attract opportunities into your life because they're all around you every day. Number 22, the person who needs nothing can't be controlled. This is my problem with school. It teaches kids to be in a manufacturing system, a cog in a wheel.

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What you want to do is get to a place where you don't have to get anything from any person to feel good about yourself. That person can't be controlled by the system. Number 23, people who are doing shit are too busy to talk shit. If you're around people and their default is to talk shit, I need you to understand that person has nothing going on in their life.

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When you're heads down grinding and building and creating, you don't have time to even pay attention to the stuff. you gotta do, let alone talk crap about other people. Cut those folks out of your life. Number 24, whatever you aren't changing, you are choosing.

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If you have some issue in your life, a person, a circumstance, an unhad conversation, you are choosing that scenario because you haven't said anything. So if you wanna change it, say something and move forward. Number 25, 99% of your problems could be solved with discipline.

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When I look at all the times that I was not making the kind of progress that I wanted to make and I blame the economy and I blame my team, the truth was is I wasn't being disciplined in my life. I wasn't keeping the commitments that I made to myself. All your problems, most of them could be solved with just discipline. Number 26, create more, consume less.

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Learning to say no to create the space for you to execute is the killer strategy. Number four, you don't get rich until you feel rich. If you don't feel like a millionaire, if you don't walk around and act with that energy, then you'll never create the circumstance that pulls that into your life. You'll always push it away because you don't feel worthy. Number five, money doesn't change you.

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Instead of complaining about social media, stop consuming it so much. Why don't you go create some content? Social media could be used as the most powerful personal development tool if you choose by creating the content for other people to consume. Number 27, your work ethic is a reflection of your gratitude.

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If you have any success so far in life, there was a moment back in the day when you thought to yourself, if this could ever happen, I'd feel set. The goal that you set for yourself is literally your reality today Your work ethic about how you show up today to honor the fact that you've gotten to that place is the way you show gratitude for what you've got.

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Number 28, you receive what you desire for others. Think about it. Why are billionaires billionaires? Because they help more people than millionaires. The moment you stop making it about you and how much money you can make, and you start making about other people and how many people you can serve, your whole life will shift. Stop being so greedy and start being more selfless.

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Number 29, exhaust the body, tame the mind. I know a lot of people when they're young, they go to the gym to get the bicep veins and to look jacked. I get that. The reality is over time, working out works on your mind. Every day I go work out, yes, it's to make sure I have the energy and the health and the stamina to be able to push, but more importantly, it resets my mind.

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Number 30, no one is coming to save you. I wish that your parents could help you. I wish that I could help you. I wish your partner could help you. But the truth is nobody, including the government or the economy is gonna come fix your situation. The only person that can do that is the one you see in the mirror. Number 31, the energy you put into your work is felt by the receiver.

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I learned this when I published my book, Buy Back Your Time. The moment it got released, I thought it'd be wild if I could sell 4,000 copies in the first week. We ended up selling over 20,000 copies. Why? I poured my soul into every word in that book and people could feel it. They felt sea They felt the gratitude for the work.

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The energy you bring to creating anything in your life is felt by the person who receives it. Number 32, perfectionism is just procrastination in disguise. Everybody wants to wait for the thing to be great. The problem is, is that by the time you get it great, somebody else has already done it.

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The real entrepreneurs out there, the real builders out there, they don't wait till it's great, they default to done. And the people that hold back on that, they're lying to themselves by trying to say they gotta be perfect. If you're not embarrassed by the thing you put out into the world, you've waited way too long. Number 33, don't make the mistake of becoming good at something you hate.

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If you don't like to do something, Find ways to never do it for the rest of your life. Take all that time and energy and focus on what you can become great at. What you admire in other people in this world is their mastery, their focus. Just like Elon Musk is arguably the best entrepreneur ever created, he's not the guy you wanna take dating advice from. He's been married 1,700 times.

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So he's decided to become great at something he loves and ignore the other stuff he's not good at. Number 34, use a bedtime alarm, not a wake-up alarm. Most people, it's not what time they wake up in the morning that's the issue, it's what time they go to bed. If you're going to bed at 11 or 12 or one in the morning, of course you're probably sleeping in. Most people hear that I get up at 4 a.m.

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It just amplifies who you already are. If you're a ding dong, trust me, you'll be a rich ding dong. If you're a great person that does good for other people, more money will just make you even better for the world. Number six, you've never gotten better when things were easy.

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and they're impressed, but they don't realize that I went to bed at nine, I've been sleeping for seven hours. Number 35, stay close to people who want more for you, not more from you. As you grow and expand and have more resources, trust me, more people are going to chirp and ask you for things. Those people didn't even recognize or acknowledge you when you were just starting off.

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And all of a sudden, you've got something. They're going to ask you for more. You want to be around the people that are going to celebrate you to push for more, not ask you for more. Number 36, stop reading books and start studying them. Every morning when I'm reading, I'm looking for something to share with the world. It's like my gift to the universe.

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I'm trying to find some insight, some quote that I feel could support other people. That's me studying it. I'll incorporate that into training or coaching conversations. Instead of just reading to get something done, I'm reading to integrate it into my being. Number 37, your new life will cost you your old one.

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I would love to say that you're good enough today to achieve the thing you want, but the truth is that if you were, you'd already have it. So if you want that expansive new life, it's gonna cost you your old one. The bad habits, the neglect, the negative self-talk, all that has to go to create the space for you to become more.

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Number 38, if you keep running into bad people, you might be the problem. Did you ever notice that the people that are always running into weird situations, having these altercations, it's always the same people? I wonder if they realize that it's who they are that's causing those situations, not the people at the baseball game or after the club. They're always there.

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If that's happened to you, you might be the problem. Number 39, it's never too late to change your life. I don't care if you're 50, 75.

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If you have the desire to improve your situation, you can start today by a simple exercise of reflecting on the previous day and asking yourself, what's one decision you wish you would have made differently and then make a commitment to make that decision differently.

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If that's waking up earlier, eating better, going to the gym, you just start with one day because that's the beginning of an upward spiral. Number 40, if you're addicted to your phone, it just means your life isn't interesting enough.

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If you're always defaulting to seeing what everybody else is up to instead of checking in with the things you're working on, go work on things that are more exciting. Go give yourself a bigger mountain to climb and make it tough. It's on the back end of doing hard things that makes life exciting. Number 41, respect comes from admiration, not fear.

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If you look back at every point in your life where you've grown, where you've expanded yourself, it came on the back end of you having to do something hard. It's on the back end of a puzzle that you solve that gives you new skills and perspective to make your life better. Number seven, normalize leaving people in whatever reality they've chosen.

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I used to make the mistake that if I showed up and people were scared of what I was about to say, then they would respect me. How silly is that? I don't want people around me because they're scared of me. I want people around me because they admire me. A leader is only a leader if they have followers.

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It's people that have decided because of your character that they want to be around you that makes you somebody they admire. Number 42, if you want to be extraordinary, you need to be extra. If you're doing anything, and there's a of people around you while you're doing it, climbing that mountain, doing that race, then you're not really being extra.

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So by definition of that last mile being very not crowded, that is how you know you're being extraordinary to get a life that will be extra. Number 43, you can love somebody from a distance. I know that your family means a lot to you. I know that you have friends that you've had for 20 plus years. But the truth is, is sometimes you have to create some space. It doesn't mean you don't love them.

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It just means that for now, you need to go do your thing and not be distracted by their thing. So that's why we say you can love somebody from a distance. So focus on you for the next little bit. Number 44, the freest person in the room is the person with no secrets. See, everybody's walking around with mask on to try to protect themselves, their ego, their identity.

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It's the people that take off all of the mask and just show up authentically themselves. They say what they think, they show up with a big heart, they don't worry about being hurt. That person is the freest person in any room. Number 45, comparison is the thief of joy. Everybody's talking about this person and that person

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And they essentially live their life through this filter of everybody else compared to them. I should be richer. I should be fitter. I should be smarter. Here's my philosophy. The only person I'm comparing myself to is the Dan of yesterday. The person I used to be. I can ask myself, am I better today than I was last week, last year? If the answer is yes, then I'm making progress.

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And that is the only thing that matters. Everybody else is on their own journey, their own timeline. They're not me. I didn't live their life. They didn't live mine. So the moment that you start comparing yourself to anybody else other than you is when you start taking the joy out of life.

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If you wanna learn how to build your dream life in 12 months, click the video and I'll see you on the other side.

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At the end of the day, you can only control how you respond to things. And guess what? That means everybody's responsible for how they respond to things. And if their reality is polluted and negative and not supportive of your dreams and goals, leave them there. Allow that to be the norm. You don't have to convince everybody to see things your way.

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8 Productivity Rules of the Top 1%

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The truth is, successful people don't rely on discipline or willpower to be more productive. But these are the rules that they follow that allow them to get shit done even when they don't feel like it. They're the same rules I use to go from an unproductive ADHD mess to an insanely productive $100 million CEO. So without further explaining it, these are the eight productivity rules of the top 1%.

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And I was like, cool. But then I asked them a simple question. how probable do you feel it'd be for you to accomplish the 10 year goal in one year? One out of 10, if you had to make it happen, are you confident you could get it done in a year? And everybody replied, there was a few other people and they all said, ah, probably like a three or four. I said, interesting.

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I said, could you get it done in a year if you knew at the end of the year, if you didn't hit your goal, that you would lose all of your business, your bank accounts would zero out, and you'd never be able to start another company for the rest of your life. They said, well, now it's a 10. I said, interesting, what changed? Motivation. All of a sudden now, they made it a must, not a nice to have.

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That's Parkinson's law. The work will expand to the time you give it. Most people are scared to choose aggressive timelines, but what I've learned is doing that actually gives you the creativity to force you to come up with the answers. So I'm always trying to find opportunities to create forcing functions.

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If I can put myself in a situation that forces me to get something done faster by making a commitment to somebody else or just deciding this is when it's gotta get done by tomorrow morning and not delaying it, that creates a better product. having shorter timeline forces simplicity. You can't overcomplicate it, which is usually the thing that stops people from actually being successful.

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And it turns out simplicity scales. Most people struggle in business because they do 1400 different things instead of choosing the one to three things that actually makes them money, that they love to do, that the customer wants. And if you do that, simple scales, complexity fails. The human mind is designed to add complexity. So you've got to fight against this.

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And over the years, I've learned a goal without a deadline is just a dream. It's something people want. They aspire to it, but it doesn't have any meat because there's no timeline. The one thing I do all the time with my team is just ask me, give me a date, give me a date, give me a date. Now, all of a sudden, I've activated the execution of that project.

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But here's most entrepreneurs kryptonite their phone. You have access to the entire world in seconds, which is why number seven to be insanely productive is cut out distractions. Here's a big idea. Turn off all your notifications on your phone. Turn them off. I dare you. There was a life before your notifications, before they even built that feature, and there'll be a life afterwards.

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And if you want to save your time, your energy, your focus, turn them off. No more vibrating, no more buzzing, no more screen time. You decide when you go check in. Don't let any person in the world just automatically disrupt your life. Did you know your inbox is nothing more than a public to-do list for strangers on your time? Crazy. Turn them off.

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A while ago, I had the privilege to be invited to spend a week with Richard Branson at his home in Switzerland. And what I saw was a guy that not only refused to have a phone or have any distractions or have anybody bug them, honestly, was his process for taking all the inbound requests on his time, emails, text messages, everything. and it got filtered through his assistant. Why?

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If it's just me, sometimes I'll drag my feet. Sometimes I'll cancel it. Having other people to make a commitment to is a big game changer. Second part is I plan my perfect week. It's a framework I teach in my book, Buy Back Your Time. And the whole idea is to start with the big priorities. Look at the reoccurring items. Look at the meeting rhythms.

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Because he only wanted to look and be presented the things that needed his unique perspective. Everything else, somebody else could deal with. That changed everything. I saw him do that and I go, wow, now I understand why he has all the time to go skiing with us or do all these crazy PR stunts or charity events. And that's when I changed my whole life. So a lot of people brag about inbox zero.

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How about zero inbox? That's the way I live my life. It's a whole inbox GPS process. So I break this down into three types of distractions. Number one, digital distractions.

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These are your phone notifications, the apps, the notification jewels, even having access to Netflix or YouTube downloaded videos when you're trying to get work done and you're like, oh man, I just wanna go watch some stuff and reset my brain. Those digital distractions on those devices are the killer of getting anything done. You wanna be the most unproductive?

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Have those available to you all the time. You want to have discipline and get rid of the digital distractions. Number two are physical distractions. It's everything from having the mental distractions of staring at a messy space to not having headphones on that really dial you in and focus to having any person just be able to come in and bug you when you're in your focus time.

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I remember having a client once that used to brag. He says, yeah, I do these things called gas meetings and everybody loves them. And I'm like, what's that? And he goes, got a second meeting. Are you serious? What part of working with me made you think that that was a good idea?

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No, these times throughout the day, you can walk into my office and we have a conversation, but got a second meetings is a distraction. It also tells you that the person doesn't plan well enough and that they're always bugging you to interrupt you when you're focused. Number three is internal distractions. And these are things from lacking clarity to having too much stress, feeling the overwhelm.

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And it usually comes from like not having a vision or not dumping your tasks or not prioritizing anything. That's why like even something as simple as going to the gym for me is about getting my mind right. And so I always say, exhaust the body to tame the mind.

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That internal distraction, that mind clutter, sometimes needs a rhythm that you have in your life, meditation, writing things down, productivity apps, so that you can do your best work to keep your mind focused on the task at hand. But here's the real truth. If you're struggling to get the work done, you might be missing something else.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Look at your goals and ensure that the week is aligned with the goals. Because if you don't, then you're just going through the motions. You're not moving anything forward. By doing it that way, you do the work even if you're not motivated or overwhelmed. And it helps you stay focused on the things when you're motivated and not let yourself get overwhelmed. The other thing I do is batch work.

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Which brings us to the last rule, know your purpose. So there's this crazy story of a musician named Oliver Anthony. He wrote this song called Richmond North of Richmond. It was about essentially taking a stance. A lot of people tried to use it for politics, but I liked the message, I liked the energy.

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And I remember reading his story to find out that he used to live in a trailer park, drove a 20 year old car, struggled his whole life with addiction and drinking. And here's this moment that shifted everything. And he was on a podcast and somebody asked him, what changed? And he said two things. One, I discovered God.

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And two, I stopped making it about myself and I started making it about other people. And when I heard him say that, it occurred to me that I'd seen this pattern in so many people from Oprah to to Elon, to everybody that's had success. They stopped making about themselves. It wasn't to be rich to be rich. It was to be rich to be of service. They started to get purpose.

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If you have a why that's bigger than your fear, then you'll do it. Most people focus on the how when they should be focused on the why. The bigger the why, the easier the how. I mentor a lot of youth and I get asked this question all the time. Like, how do I discover my purpose? How do I discover my why? How do I discover my vision for my life? Well, here's what I know. Pain is inevitable.

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Every human being by the fact that you're alive will go through pain. Suffering is optional. The thing that's missing so that the pain doesn't become suffering is purpose. It's the antidote. Find that and it makes the zest for life a lot easier to deal with all the challenges. A way to keep it front of mind is to have a vision board.

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You know, and I put mine on my phone, I put it on the wallpaper of my laptop so that I have a vision of my purpose, what I'm trying to do and why it matters to me and all the different components, the personal, the fitness, the relationships, the health, the impact, it's all there. And I review my goals annually, five years, 25 years out, every week, every month.

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And honestly, every day for the year because I have purpose daily. It's not something I do once and I forget about it. I just build the plan and put it in a drawer and never look at it. It's something I put all around me. I have a guy in my office. He has it printed out on his desk in a framed envelope.

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We have our goals on the wall here, you know, and they're all stacked like a ladder so that everybody sees it. If you visualize it, it makes it easier to hit. Most people are trying to hit a target that they don't even know what the target looks like. So one of my favorite ways to do that is make your progress visible. And I'm talking dashboards or habit tracking.

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You can use apps, you can write it down, keep it old school if you want, but just make sure that you see the progress towards your purpose. Because if you do that, nothing will stop you. In many ways, the way I think about your ability to create and attract your future into your life It takes 300% focus. You have 100% clarity of what you wanna create and you have 100% belief you can do it.

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1000%.

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And this is the deeper, deeper stuff that sometimes I don't share is that your true purpose in your life sits right next to the worst thing that's ever happened to you. And if you're willing to explore that, I think you would find a drive that you didn't know was there to support people that have gone through the thing that hurt you the most, the most pain, maybe the most shame you've ever had.

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Helping other people get through that easier or avoid it could become the most important thing you do with your life. A lot of people talk about happiness. I like to think about fulfillment. You know, I don't want life to be easy. I want it to be challenging to shape me. And my philosophy is two things.

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I wake up every day to try to be the 10.0 version of myself, the person that is the most connected and graceful and determined and confident. In many ways, I think about becoming the person I needed most in my darkest days, the person I would have listened to.

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You know, essentially I look at different days of the week and I theme them to a focus on content or creation or businesses that are all similar because most people think that they can do context switching. They think that they can go from like one thing to the next thing, to the next thing, to the next thing. And it turns out you suck at it.

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And if you wake up every day to strive to be that person and do the second part, which is to share yourself with the world, and that could be your kids, because that's probably your world or your community or your CrossFit gym or your church, or honestly, I would encourage you to consider social media. As you become your 10.0 version and you share yourself with the world, that is fulfillment.

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And no matter what happens in the world, you will feel incredible about that pursuit. So as I mentioned earlier, if you wanna get started quickly with your perfect week, just head over to Instagram, Dan Martell, 2LZMartell, and message me the word perfect on my Instagram account and I'll send it directly right over to you.

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And if you wanna learn how to get more done than 99% of people, click here to watch the next video. Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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If you just look at like counting 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, all the way to 26, and then doing the same thing, A, B, C, D, E, F, G, H, all the way till Z, you could do that quite fast. Most people can do it about six seconds. If you go 1, A, 2, B, 3, C, onward, a minute plus. So right off the bat, the math does the math.

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And that's why my favorite thing to tell people is batch the work and focus, which stands for follow one course until successful, meaning do similar type of work and focus on it so you have the same energy and get it all done at your highest level. Another area is for me is manage your energy. I don't believe you manage time. You actually manage energy.

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When I wake up in the morning, my ability to connect to my creator and design and think and problem solve, it's at the highest level. So when I wake up, I have a morning ritual that I follow to allow me to produce and create my best work. I don't save that till I'm tired in the afternoon. In the afternoon, I schedule meetings. because I love being with people and it energizes me.

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Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Rule number one, design versus default.

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So I always look at right time, right action. Throughout my day, there's certain types of work that I'm gonna put and insert so that it gets the right type of energy that I've got for that activity. So that's why I'll even split up my day with workouts so that I can reset my energy so I come into the next meeting focused.

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If you ask me to talk about the thing that had the biggest impact around designing my life versus the default reaction, it's understanding my calendar design creates my reality. So if you only use this, you'll be ahead of like 99% of the people. But if you want my template for the perfect week, I'll tell you where to get it at the end.

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The problem is, is that you're probably struggling with discipline and that isn't enough, which is where rule number two comes in. Build your habits. When I started in business, I used to think getting into flow state was something that happened randomly. Some like magical moment throughout my week where I'm like, oh my God, it was like I was working and I felt connected.

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It was the best thing I ever did. And it wouldn't happen for a while. And I'd be like, oh. Why am I struggling so hard to get into work? But then I learned you can actually make it happen by design and it all comes down to your habits. One of my philosophies around this is your habits determine your future.

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So all I gotta do is look at what you do every day and I will tell you what your future will look like. The crazy part about being in flow state is that when you're in it, it feels like you can do anything. I mean, you don't have a desire to go to the bathroom. You're not hungry.

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It gives you energy because you're focused on a task and using parts of your brain, which is familiar and you know how to do it, but at the same time, it's stretching you and then building the habits that precede it. just like shooting content. Before I shoot content, I have a whole process that I use to get into the energy of communicating.

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If I didn't, I wouldn't be able to come consistently to shoot and to share with you. The way I think about habits is I break them down into two things, rituals and triggers, and those things can help you get into flow. So for example, in my home, I have this specific chair that I use to trigger me to vision. When I sit in that chair, it's this

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beautifully positioned place where I'm overlooking the city that I live in and I'm allowing myself to dream. That chair has become a trigger. Another example is my ritual around working that I need to put headphones on. And I usually put EDM music with no words. I want the beat there so it keeps my mind focused. But that ritual of when I do deep work allows me to get into flow a lot faster.

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You can use location as a trigger. It's like when you walk into your office, you can use the doorframe as the trigger to remind yourself the kind of work that you're there to do. And it's just these simple mental frames, these identity resets that allows high performers to perform at a level that most people, again, they just go through their life by default. There's no design to it.

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So one of my favorites is when I sit in my car, every time I have these really cool cars, I'll review my goals list. So I have this list of the 12 goals I want to get done for the year. And I just review them. I ask myself, is my calendar reflect this? Do I feel in the energy of receiving it?

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And I just go all in sitting in that car, in that environment for me, where that trigger allows me to get more done. But if you really want to be insanely productive, you got to change your thinking. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to rule number three, systematize everything. Have you ever forgotten to pack something for a trip?

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The whole philosophy I live by is design your life over defaulting to it. See, when I got diagnosed with ADHD at 12 years old, I honestly thought there was something broken with me. And I went my whole life on medication and struggling with taking this pill that made me completely different. And then at 36 years old, I decided I didn't want to take it anymore.

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And like you get to that place and it drives you nuts. Cause like the one thing you needed maybe is your swim shorts or your sunglasses. I don't know what it is, but everybody's got a thing and it's nothing's more annoying than getting to a place and not having what you expected. Would you find it weird to know that I have a system for packing my clothes?

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I call it the CEO packing playbook, and I've had it for almost a decade now. The reason why is I don't wanna forget things. I want to make sure that if I go on an Ironman race, I don't wanna forget my swim cap, or if I'm going mountain biking, I can't forget my clip-on shoes, or if I go snowboarding, I need my toque. Here's a mental quote I want to offer you is to consider this.

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If you find yourself doing something more than twice, create a system for it. The coolest part is system stands for save yourself time, energy, and money, because if you do it once, you don't repeat it. I'm a huge fan of checklists. Again, if you haven't read my book, I talk about it all the time, because there's three specific benefits from doing them.

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Number one is you eliminate procrastination and confusion. If I have a checklist and I got something I gotta get done, I just follow the checklist. It's like, if my brain has to go and think about what I'm about to do, then I'll drag my feet, you know, like pack my clothes, get some financial processes finished. Checklists help me not procrastinate or be confused and just move forward.

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Number two is it creates consistency. Back in the day, I used to have to check all my different social networks and make sure I responded to emails and make sure that I check this. And I created a checklist so that I was always consistently on top of all the inbound messages in my life. The coolest part is if you follow a checklist, also allows you to avoid having to do rework, right?

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Where you do something and it didn't get done right because you missed a step and then it's got to come back to you to get done. That's called the defect. And if you want to waste your time and energy, have defects out in the world with your work that then comes back onto your plate and then you're backed up and it just keeps a cycle of like being overwhelmed.

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I remember when Elon launched his first car, the Roadster, he had so many defects that had to come back into a warehouse. Everybody was freaking out because there's like hundreds of cars that they thought they had delivered to customers, but they were missing the checklist to do the delivery to make sure the car was done, and then it all had to come back for the rework.

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Number three is it allows you to buy back your time. See, at first you do it, it's your checklist, then eventually a virtual assistant, so they help you out. And now I have a house manager that takes care of all the things in my life. They're the CEO of Martell Family, and they follow checklists that I created first for myself, then for my assistant, and now for my house manager.

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Here's a pro tip for knocking this out of the park is add checklist and context in your calendar. In the description, you put the checklist in there so that when the notification pops up, you know exactly what you got to go do. But there's another rule that will make you exponentially more productive, which brings us to number four. Don't repeat yourself.

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This is one of my favorite philosophies that my nerdy programming background brings out of me all the time. Most people don't realize that if you're going to do something once, you want to document it so that you never do it twice. And the best way to do that is to use a thing called a stencil or a pattern so that it makes it consistent every time.

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If I was manually painting all the birds on the wall, it would take me like hours. Whereas with the stencil, I can get it done in an hour. And that's the difference between doing manual work that you're dependent on a specialist to do versus having a stencil that allows you to get a lot done. So don't repeat yourself. Broke people get good at doing tasks. Rich people get good at avoiding them.

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The problem was is that I became so dependent on it, if I didn't take it, I couldn't get anything done. Like literally couldn't process email or do anything that looked like financials. And through a process with a friend, I reduced my dosing. I focused on my habits.

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In many ways, I'm successful because I don't do things that other people can do. But the only reason I can have them do them for me is because I've created the blueprints, the templates, and the stencils for them to do the work the way I would do it because I've created that frame. Here's how to not repeat yourself. Number one, stencils are exponential improvements.

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Having a template, a blueprint, a structure that other people follow to get the same result is a game changer. Number two is having checklists that creates the process. I mean, I have a system for creating systems, which I always thought was obvious, but when I showed my friends, they were like, oh my gosh, Dan, that's so smart.

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Well, of course, because if I'm gonna create systems, I need a template and I need a process to show people how to do it. So I never have to do it again and it's done right. It eliminates the steps in the process. Number three is packing lists are cool. That's a system, but a stencil is a complete copy. A packing list gives you a checklist so that you don't forget anything like your toothbrush.

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A stencil says, how about you have a copy of all the stuff in your toiletry bag? And that's a separate bag so that when you do travel, you just grab the bag that you know has everything and put it in your luggage so you absolutely can't forget anything because it's the same thing you took on your previous trip. Four is an advanced move, but it's using AI to create stencils.

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So one of my favorite prompts after I'm playing with some kind of AI chat is to ask it to give me the prompt that would generate that specific output. So then I'm asking AI to give me the stencil that I can copy and paste in the future to get to that place way faster. But sometimes it doesn't matter how systematized the task. There's something holding you back.

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And that's where rule number five comes in. Call your shot. A while ago, I heard a stat that said that 22 million people in the U.S. are millionaires, but only 3 million have visible abs. It occurred to me I had the first, but I didn't have the second. And if I did, then I'd be kind of a unicorn. So I made this crazy commitment.

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I called it Project Visible Labs, gave myself 90 days and I went all in. And I will tell you, I thought it was going to be easy until I hit a plateau for three weeks. I didn't lose any weight. And the crazy part is I had stakes, meaning that if I didn't do it, I had to enter in a fitness competition as is on stage in a frickin speedo. That's kind of bananas.

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I figured out that there was a lot of stuff that I wasn't doing that if I added to my life, it would allow me to show up as me without the downside. And it wasn't easy, but it took discipline. It took designing it. And most people just live their life as almost like, that's who I am. That's how it is. And that's their default. That's not how it has to be. life that doesn't require it.

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What made it different for me is I believe in these three things. One, you have to have a clear goal. Second, you have a timeframe. Three is you have stakes. So for me, it was entering the fitness competition. Most importantly is I called my shot. I invited my videographer to my house to follow me around, to look at the scale. And then I told the whole world.

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Everybody on the internet, this is what I'm doing. This is my timeline. And if I don't do it, then there's public accountability. See, most people don't want accountability because then if they fail, they're going to do it in public. But Stephen Covey used to say all the time, accountability breeds responsibility. If you're accountable for your action, you'll be responsible to do the right thing.

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So I want to teach you a few big ideas. Number one is verbalize your goals to activate them. A lot of people have a vision. They have dreams. They have things they want to do. Projects, they don't tell anybody. If you don't talk your goals out loud, it doesn't activate them. Think about all the people that you follow on the internet. They call their shots nonstop.

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Elon Musk, we're going to colonize Mars. Gary Vee, I'm going to buy the New York Jets. These are things that people that hardly know these people know about them because they don't stop talking about it. Number two is they commit to others. They text a friend, they let the person know, this is my timeframe, hold me accountable.

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So they use their peer group, not as a negative thing, as a positive thing. I call it a positive peer group, where you then have your friends ask you, how are you doing with that? Yeah, I heard you're trying to do that Project Visible Labs. Is that happening?

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Being accountable to other people that see you every day and they see you make decisions and you go out to dinner with them and they go, hey man, doesn't look like you're doing that thing you told us about. That'll keep you on track. I also learned having other people involved makes it easier for me to stick to. So if I schedule time to go to the gym with my trainer, I'm not gonna quit on them.

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If it's just me, I'm probably gonna bail if I'm not feeling up to it. Number three is competition makes it fun. So not only did I have a stake, if I didn't hit it, I had to enter in a fitness competition. If I hit it, I gave myself permission to buy one of my dream cars, a Ferrari Pista, one of the most beautiful in my mind cars. And then it became a thing.

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And everybody asked me, did you get your car yet? What are you doing? Are you on track? And it was just like a fun experience because I remember the day I hit my goal, I showed up and we made it a whole event and everybody on my team came out to see it and it came out and it was delivered. And I had that car for weeks prior before ever driving it because I wanted to honor the process.

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Number four is make a public commitment on social media. Decide what goal you wanna hit, what timeline, post it on Instagram and tag me, Dan Martell, 2LZMartell on Instagram. I wanna see you make a public commitment to your future, call your shot. But if you've committed, you still might struggle with spending too much time on things.

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Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode.

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Which brings us to rule number six, which is compress the timeline. Anytime I've launched a product, my business coaching, my fitness program, my mindset program, anything, I've announced it before I ever had it built. It's just been my default. I learned a long time ago to default to action. If I have a thing that I wanna create, I just have to start selling it.

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because most people think about all the things I could do to start it and get ready to start it and da, da, da. And I'm like, the only thing to do is to get a customer and then that'll be a forcing function to move forward. It actually helps you compress the timeline because it gives you a real feedback loop of what's important and what's just noise.

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So here's a few things I do that's very different than anybody else that allows me to get more done focusing on discipline. First off, I schedule most of everything I do with other people. Why? It turns out I will do more for somebody else than I'll do for myself. If I have a commitment to go work out, if I have a commitment to a work session, when I have somebody else involved, I'll 100% show up.

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Parkinson's law says work expands to fill the time available. If you ask somebody to get something done, they say, I'll get it done by Friday. Just ask them, can you get it done by Tuesday? I can't do Tuesday. How about Wednesday? Yeah, I could probably do Wednesday. Ding, ding, ding.

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All of a sudden now people are getting things done a lot faster for you, which means you get more done in a calendar year, which means you make more money. I remember one time I was coaching a private client. They flew all the way to Kelowna for us to sit down for a half day to review their 10 year plan, their big goals. They wanted to build a hundred million a year business over the next decade.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

I'm gonna share with you the blueprint to make your first million dollars. These 10 steps are what the top 1% use to build businesses that generate millions. They're the same steps that I use to go from a broke 24-year-old to building a $100 million empire. So without further explaining it, these are the 10 steps to make your first million. Welcome to the Martell Method.

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Number three is connect to vision. My philosophy is very simple. If I want somebody to be bought in, I just got to do one simple thing. I need to understand what their five-year goals are and have my vision big enough so that their dreams and goals fit inside of it.

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We pay them top dollars because they take the content that I put out and clip it in a way that creates engagement, which gets me views, which I will pay a lot of money for and people will pay you. Number four, ghostwriting. Most people don't know this because it's kind of this skillset that's behind the scenes.

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If I can't connect what they want for their own life to the things that we're creating in the business, then why would I get them invested in trying to show up to help me achieve my goals? So that's how you build a million dollar business in 12 months. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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But when I wrote my book, I had a ghostwriter and I paid him six figures to help me work on my book because it was that important. And there are people and entrepreneurs out there that will pay you top dollar to help them work on their creative projects. Number five, chat sales.

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This is a fun one because we've gotten to a world where you can build a very big company with no ads, no funnels, and no phone calls because people are taught how to sell things over chat, social media chat, text message chat, emails considered chat. I have one of my top sales guys that makes a million dollars a year in commissions over chat sales. Number six, cybersecurity.

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If you think about it in 2025 with the rise of AI, the biggest problem that's happening for all business owners is getting hacked. If you can help other businesses protect themselves from security attacks, you're gonna be incredibly valuable. Number seven, large language model, SEO optimization.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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So if you think of chatting with AI, there are people that specialize in search engine optimization or essentially AI engine optimization to become the recommendation by the AI. And this is a technique and a skill you can go learn and get paid top dollar to help these businesses become discoverable on these AI chat platforms. Now that you've got your skills locked in, sharpen your saw.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Which brings us to step number two, learn, don't earn. When I moved to San Francisco, one of my mentors told me, go find the best companies and offer to work for free. Why? He said, you will learn more than you could ever get paid to do the work by just being around these people.

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Offering to work for free for all these startups for the first year that I was there taught me way more than I could ever learn on my own. But most people do it wrong. The key is you wanna get someone a result as fast as possible, even before you start working with them. People message me every day and they're like, I can be an editor, I can be a copywriter. I'm like, why don't you just do it?

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Do the thing that you tell me you can do and show me. So in your learning, not earning phase, here's the three steps to learn even faster. Number one, find a mentor. My role for a mentor is somebody who's at the top of where you want to be and is willing to give you the advice and give you the opportunity so you can demonstrate your eagerness to do great work. Number two is do great free work.

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As I mentioned, a lot of people reach out to me to want to do things for me. And the problem is, is their free stuff isn't very good. So go spend the time learning the skill and then do the projects before you're ever asked to do it to show them that you're the person. Number three, and this one cannot be missed. You have to ask for feedback.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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The only way you're gonna learn and get better and not lose is get feedback so you can take that and implement it in the next iteration. But getting to your first million is gonna take more than just free projects. Which brings us to step three, sell it before you're ready. Before I start any business, I actually sell it before I know exactly what it's going to be.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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When I started my elite coaching business, I was on a hike. I was inspired by a conversation I was having on Instagram. And I just decided to start this group. I sold it before I ever held my first call. Why? I wanted to know if anybody else wanted to buy what I had. So I want to tell you five hacks that I use to sell more stuff even when I'm not ready. Number one is start warm.

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These are your opportunities. These are your people usually found in your network through referrals, friends. You want to get somebody to introduce you or ideally they know of you prior. Number two, Spear message. Spear stands for short, personal, and expects a reply. And usually it's like nine words. You can do it over email or text message.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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And what happens is that it's so short and personal, the person feels obligated to reply and that will help you sell. Number three is simple offer. Most people complicate things because they think they need ads and a funnel and a bunch of copy to sell anything. And I'll be honest, when somebody goes like, how does it work? I just grab a bulleted list of things and I just send it to them.

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I keep it short and sweet. And most of the time I put it on my notes file on my phone so I can make it copy paste because I'm just looking to test and I don't want to overcomplicate it. Number four is obstacles versus objections. See, most people deal with objections because they wait until they present the price to then have the person object.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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I like to bring those up early and test the objections. Those become obstacles so I can deal with them early in my chat or my sales conversation so that when I finally get to the price, it's either a yes or not now. Number five is take the money. If somebody says, sounds awesome, I'm in, say great. Do you wanna put that on a credit card or do you wanna wire me the money?

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Make the assumptive close and go straight to payment and get paid. But now that you've got the sale, it's time to deliver. Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Which brings us to step number one, build a six-figure skill. See, I've watched people try to make money for years, and I've learned that interested people watch obsessed people change the world. Obsessed people make money. Obsessed people develop skills, and those skills will get them paid.

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Find it at martellmethod.com. Which brings us to step four, under promise and over deliver. When somebody buys something, they have an expectation for what it should be like. And that's totally cool. You should get really clear about what they expect. But then I would write down all the other things you can do that would make wow factors.

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So for example, when somebody comes to my event, what they don't expect is the fact that we create a WhatsApp group with all the other attendees and then prompt them to connect with each other. They don't expect that we give them a full documented handout with all of the resources that are going to be mentioned on stage, including some internal playbooks. So they get massive amount of value.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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My philosophy is simple. If you want your business to be extraordinary, you need to be extra. So here's how to over deliver. Number one is promise as little as possible that gets them a result and nothing else. Because step number two is go above and beyond. So it's really hard for me to do that if I gave away all my best stuff in the offer. And number three is make it right.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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When things go wrong, it's my favorite part because now I get the opportunity to show you how good I said I was. But after that foundation, most people can't scale because they're still doing everything. Which brings us to step number five, hire to buy back your time.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Every time I meet somebody for the first time, they go, how do you run multiple companies and get everything done and travel the world and all that stuff? The truth is, is I don't run every company. At my level, I've bought back my time so that I can be the talent in all these companies. I can be the problem solver without being responsible for any work products.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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See, I believe your company will only scale to the level of your ability to work through people. So if you're always the person that's dependent for something to get done, then you'll always be needed inside the business and you'll have time to work on the business. So follow the buyback loop to buy back your time.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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The first step is to audit your calendar for all the things that would cost you very little to pay somebody else. If you take all of that, put it into a bucket and then do step two, transfer, give that to somebody else, that changes your whole life. The best way is to record yourself doing the work so that when you hire the person, you can transfer it without having to take time to train them.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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The third step, Phil, is the most important and most people miss it because we want to now add things to your calendar that makes you the most money, that gives you the most energy. If you implement these steps, you will build a business that you don't grow to hate. For most people, their first hire should be an executive assistant.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Most people get stuck because they don't know what to get that person to do. So if you want to get my internal document on my standard operating procedure for my executive assistant, just find me on Instagram, message me YouTube EA, and I will send you my doc directly with no opt-ins, no nothing. But now that you have some time back, what do you do?

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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So I spent the last six months researching, analyzing the most in-demand skills that are going to get you paid that are the easiest to learn right now in 2025. Starting with number one, AI prompt engineering. What you do is you go learn how to communicate with AI.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Which brings us to step six, upgrade your circle. One of my favorite things to accelerate my learning as fast as possible is to get around other people doing the same thing I'm doing. So twice a week for the last two months, I've been doing lunch meetings with five to six other incredible AI people that I found on YouTube or TikTok or that people introduced me to.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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And then that way I'm starting to build a peer group of other folks that are building similar type tools and going in the same direction as I am. And as my buddy Cole says, I'd rather have four quarters than a hundred pennies. I'd rather have less people that are incredibly valuable to my goals and my dreams than have a lot of people that just cost me a lot of time.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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So here are a few ideas that you can use to upgrade your circle today. Number one is join a mastermind. I just found a lot of people that are also interested in AI and organize these lunchtime calls where we'd all share what we're up to and how we can help each other. And it creates a mini mastermind. You can join one if you don't have one, but you can create your own just as easily.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Number two is join a coaching program. There is literally a person out there that is the expert at the industry or business you wanna be in. And they have a group that you can join and not only learn the best practices from them, but also meet other people just like you that are working towards the same goals. Number three, hire a private coach.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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My whole philosophy is I have an unlimited budget for my health and my mind. And a private coach will get you to accelerate even faster towards your dreams because they're gonna be able to show you how to do what you need to do to be successful. But if you actually make it to a million, it won't be random.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Which brings us to step number seven, scale with systems. It's crazy because a lot of people can be winning, but still be making massive mistakes. It's like my buddy, Peter, who owns a plumbing company. He was growing really quickly, but then he was forgetting to invoice and all of a sudden he couldn't make payroll because he didn't have a system for invoicing.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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What I wanna share with you are four core systems in your business that are gonna help you avoid going broke. Number one is playbooks. These are documents that contain the outcome for a department, the Northstar principles that a department would use to make decisions, and then the processes they use to get the work done. Just like my executive admin playbook that I shared with you earlier.

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Number two is checklists. This could actually be a checklist app or it could be a checklist at a document, but those are different because those are kept short and are always used when the person's doing the work. Number three is stencils. And stencils are one of my favorite because they act like blueprints for doing repeatable work.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Think about if I was painting a wall and I had to put a bunch of birds on the wall. If I did it by hand, it would take me all day. But if I had a stencil and I could just spray some paint, I could get that done in an hour. Stencils help you do the work faster over and over again. Number four is sensors.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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And that's why the best companies are going to pay you top dollar to help them develop prompts that are going to improve their business. Number two, coding. This is actually what I went deep on back when I was 17. And back then it took me literally two years to get any good at coding. Whereas today with the new technology, you can figure this out in the next few months.

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And this is essentially ways for you to delegate a whole outcome like marketing or sales, but then check that the activities are being done right. So maybe after a sale, there's a survey that goes to the customer asking them if they're happy. And if you get the report, the sensor, then you can get involved if people are upset by the service they just bought.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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But now that you're getting the machine running, it's time to give it some fuel, which brings us to step eight, build demand. I used to brag about batching all my content. I went in the studio two days every quarter and I would batch all these videos, change t-shirts. Problem was for nine years, all it got me was 100,000 followers on YouTube with videos that might get two or 3,000 views.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Two years ago, I decided to go pro and in the last 18 months alone, I've added close to a million followers. And today with those million people, I get more demand for speaking and business opportunities that I know what to do with because it's not who you know, it's who knows you.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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See, organic content, you control all those links and those pages that people click through to learn more about who you are, what your business is about. That's how you generate authentic trust and demand for your business. See, it all comes down to reach and reputation.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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If you have the reputation of being awesome, which I'm assuming you are, but nobody knows who you are, then you're not gonna generate demand. That's why you have to create content. So these are the four Cs of viral content. Number one is capture. My philosophy is simple. The energy that you create your content in is felt by the viewer.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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So you have to ask yourself, when do you create content easily that's fun, that's exciting for you, where you feel like you're just capturing something else and it makes it very natural to put out on the internet? When you do that, people are gonna feel the authenticity learn more about you. Number two is create.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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So if you've captured a lot of great content, now you've got to edit it and tweak it for the different platforms. So for example, YouTube video is completely different than an Instagram reel. So the different platforms have different formats that you're going to have to craft so that it gets the most reach. Number three is collaborate.

The Martell Method w/ Dan Martell

If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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This one is fun because you can collaborate with other creators and ask them to do collabs, but you can also collab with your audience by asking them to ask you questions. Number four is consistency. This one, most people mess up and it's why they'll never grow their audience is because they do it for a week and then they stop. My philosophy was very simple when I started.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Can I do this every week and never miss for a decade? If I do that, then it makes my goals inevitable because I keep showing up every week and I don't miss. So if you do those four, you'll build massive demand. Now that you've got demand, this is how to really scale your business.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Before we get back to the episode, if you actually wanna know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, Go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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So go on YouTube and study programming languages. These are ways that you can get paid money to build them applications that are going to improve their companies. Number three, video editing. This one's my favorite because it's the most creative. We hire video editors, many of them who taught themselves how to edit.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Which brings us to step number nine, hire drivers. Unfortunately, most entrepreneurs build a prison of their own creation. They're the genius with a thousand workers because nobody does any work without verifying that it's the right work. You don't want to do that. Instead, you want to do this, hire people that make the business better behind your back. This is how you identify and hire drivers.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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Number one, offer the opportunity. The truth is people that can grow your business without you being there are already employed. So you're going to have to pull them from other companies. If you're just putting up a job spec and having people apply that are looking for a new job, these people have very low probability of being a driver. Number two is you got to align the upside.

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The people that can come in and build your business and help you achieve your goals, they're gonna wanna get paid based on their performance because they trust themselves. So you have to build a comp structure where they get paid based on performance. Number three is give them the challenge. See, drivers like big problems. They like big visions.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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They love trying to create stuff that very few people have done before that for them, it might be the first time, but you have to give them full ownership. If you say, hey, I'm gonna give you a tough challenge and then check in with me every time you make a decision, drivers are gonna leave. Now that you've got those drivers, how do you keep them on your team to build your million dollar business?

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Which brings us to step number 10, craft your culture. So a few years ago, I woke up to an HR nightmare. I had built a business with a bunch of people to the point where I didn't want to work with these people. I built systems and I thought that I managed things right, but I wasn't a leader. I didn't set the standard. I didn't communicate my expectations.

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And the truth was I wasn't being intentional about the culture I wanted in my business. Your culture should make some people uncomfortable. So here's how to build a high-performance culture. Number one, implement standards, not only for your team, but most importantly, for yourself. See, most leaders ask other people to do things they're not gonna do for themselves.

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If I Wanted to Go From $0 to $1M in 2025, Here’s What I’d Do

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And the truth is, is you teach people how to treat you. Your standards aren't what you say they are, they're what you accept from other people. So if you're not hiring and firing and inspiring against your values and your standards, then you don't have any. Number two is train, don't tell.

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See, when something goes wrong, most people blame the people because it's the easiest, but I always default to the process. Did I have a checklist the person should have followed? If I do, did I train them against that process? See, without that, I can't really blame the person because I didn't properly equip them with the process and the training to be successful.

The Martell Method w/ Dan Martell

7 Habits That Took Me From Broke to Millionaire

I'm going to share with you the seven habits of millionaires that most people learn way too late. These helped me stop wasting life as a broke 24 year old and become a cash millionaire at age 27. If you start today, they'll literally compound into millions. So let's dive into the seven habits of millionaires. Welcome to the Martell Method.

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7 Habits That Took Me From Broke to Millionaire

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It sounds so trivial, but learning to ask a complete stranger a question, getting those anxious feelings out of the way and just making it who you are, asking the waiter how long they've been working there or what they would order if it was their birthday. Those are all great ways that on a daily basis, you can build this muscle and overcome the fear of talking to strangers.

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7 Habits That Took Me From Broke to Millionaire

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When I decided I wanted to go be on other people's podcasts, I sat down and I sent personalized messages to over 500 podcasts. I knew my goal was to just get reps. It was less about being on the right podcast and more about getting time on a podcast.

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And even though it sucked not getting replied to or getting no's, I learned a long time ago that if I want to win, I have to fight for the no's, not the yes's. And that's why I reached out to so many people so I could learn to talk to strangers, learn to answer the question, what do you do? How did you get started? What is your story? story.

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7 Habits That Took Me From Broke to Millionaire

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Before you get the opportunity to have your Oprah moment, you have to be ready for it. The more hands you shake, the more money you make. And if you're not talking to strangers, then you're not learning anything new. They don't know about you. You don't know what they know. You already know what you know. Asking question gets you new information to be able to grow your life.

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7 Habits That Took Me From Broke to Millionaire

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I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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7 Habits That Took Me From Broke to Millionaire

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But you can't build your network if you don't make time for it. Which brings us to habit number two, manage your energy flows. Most people confuse work with getting things done. See, I used to work 100 hours a week. I was burnt out, stressed out, overworked, and I couldn't figure out how to get out of it. Now I work less than 40 hours a week, but I'm way more productive.

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7 Habits That Took Me From Broke to Millionaire

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The reason why is I focus on energy management, not time management. One of my favorite quotes on this by Benjamin Franklin is that if you fail to plan, you plan to fail. To make sure that I get the most out of every day, and I used to think I was productive. I wasn't. I do these things. First off is I make sure everything I do is blocked in my calendar.

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7 Habits That Took Me From Broke to Millionaire

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I'm talking personal, professional, workouts, date nights. I need to see if I have capacity for more. I need to understand if there's conflicts or I don't have enough time to get a project done, what has to get dropped so that I can deliver on my commitments. If I don't put it in the calendar, then I'm playing a game in my head. And your brain was not designed to retain a lot of information.

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7 Habits That Took Me From Broke to Millionaire

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It was designed to solve problems. So take the stuff that you want to get done out of your head and put it into your calendar. The other thing that took me a long time to learn is put the most important tasks first. This is what all millionaires do. They wake up and they attack the money-making projects first thing in the morning.

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7 Habits That Took Me From Broke to Millionaire

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Because if they get those things done right, everything else takes care of itself. It's the leading domino. Most people make the mistake of saying freedom is doing what I want with who I want anytime I want. The truth is that if you don't write things down in your schedule and know what you're saying no to, then a yes is a no to your dream.

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7 Habits That Took Me From Broke to Millionaire

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Because if you say yes to somebody to taking the day off and going to the beach, but you don't know what you're giving up, then essentially you might be saying no to your dreams, your goals of the future by saying yes to the present. That is not what millionaires do. And if you wanna make this even more powerful, review your calendar the night before. 8 p.m. every night, it's in my calendar.

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7 Habits That Took Me From Broke to Millionaire

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I review the next day, even though it's pretty well baked a week ahead of time. I just wanna ask myself, does this feel good? Does it flow right? Am I having the right conversation? Am I focusing on the right projects? If not, I make adjustments. And this next one is on every millionaire's calendar.

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7 Habits That Took Me From Broke to Millionaire

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode.

The Martell Method w/ Dan Martell

7 Habits That Took Me From Broke to Millionaire

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Which brings us to habit number three, feed your mind. One of the greatest gifts my dad ever gave me was when I got out of rehab at 17 years old, was a decision to give me an unlimited budget for computer books. He told me as long as I finished it, he would pay for the next one. And my dad didn't have unlimited means. I knew how much of a stretch it was for him to be willing to say this to me.

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7 Habits That Took Me From Broke to Millionaire

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But he understood, and I eventually learned, the power of self-education, the value of reading a book. understanding how to solve problems on my own. Since then, I've read over 1800 books. What's crazy is a book can give you 20 years of knowledge in a few hours for just 20 bucks.

The Martell Method w/ Dan Martell

7 Habits That Took Me From Broke to Millionaire

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Starting with habit number one, talk to strangers. Everyone is one conversation away from achieving their dreams. You've probably heard this before. Your network is your net worth. But it's not just knowing people. See, a lot of folks make it a game of like, I know this person and I have this contact and I have this email. But you don't know them. And honestly, they don't want to help you.

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7 Habits That Took Me From Broke to Millionaire

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Any new goal that I set for myself, I always ask, what are the three to five books that the best in the world recommend around that topic? If it's fitness, if it's relationship, if it's business, and then I go deep. Not only do I read them, I study them. I ensure that when I'm reading them, I'm thinking, how can I apply this today? And then also, how do I teach this to others?

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7 Habits That Took Me From Broke to Millionaire

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I read to learn, not to finish. The moment I get a massive takeaway from a book, I go execute. And if I never come back to that book because it solved my problem, I have no problems not finishing a book. I honestly believe for myself and many of my friends that are millionaires, reading first thing in the morning primes our mind. It gets us ready to find opportunities all around us.

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And the coolest part is when I read those 10 pages minimum every day, I'm looking for something that I can use to serve the world with. And that energy of going on the hunt and highlighting different options to then share on my Instagram, I think that's what makes the book work for me. If you want to go deeper and learn how I think about my calendar and buy back my time, then get my book.

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I put 27 years of experience into this book and distilled it into the only strategies you need to read to get the most out of your life. But knowledge alone won't make you a millionaire. Which brings us to habit number four, be obnoxiously curious. The other day, my kids started asking why. And then I said, stop asking me why. And then the other one started asking why.

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And then both of them just kept going, why, why, why? And it occurred to me, I don't want to stop them from being curious, but I think in this moment they were messing with me. That idea of asking why and being curious is a powerful way to challenge any situation.

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If you don't learn to ask questions, even if it makes other people feel uncomfortable, then you'll never understand the reasoning behind why something is being done for you to be able to use that in other areas of your life. Albert Einstein famously said, I'm not talented, I'm just curious. Years ago, I was hanging out with my mentor at a dinner party

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I said to him, it was interesting watching you because you just sat back and listened to everybody's answer. Yet I knew you already knew most of the stuff you were hearing. Why did you do that? And he said, I already know what I know. Learning from other people is how I progress my life forward. I think some people just talk too much. And that one hit me.

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As an extreme extrovert, I realized I wasn't asking enough questions. So this is exactly how I use curiosity to become a millionaire. First off, I would ask my customers, the ones that bought and the ones that didn't buy, why didn't they buy? What was missing for them to say yes? The ones that bought, what did you believe to be true that made you think that this is the right product for you?

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I asked my team why. I ask them, why did you decide to work here? Why are you deciding to do this? Why do they prioritize certain projects? How do they think about their work and where they want to end up in the future? Being curious about your customers and your team is how you develop a different mental model to be able to solve problems that are more effective.

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Even more importantly to that is asking yourself why. Why do you react that way? Why do you feel anger when those situations happen? What gets you frustrated? I always say, the world will show you where you're not free. A life unexamined is a life that wasn't lived. For you to truly express yourself in business with your family, with your friends, you have to understand who you are.

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Even today, I was just recently at one of my mentors, Patrick Bet-David's office, and I saw a poster on the wall. And I asked one of the sales guys, what's that poster? And he told me that it's all the goals of the business. And the way it works is that if the bottom people don't hit their goal... because there was a reward next to it, the people at the top don't get theirs.

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And that is the big thing. It's not who you know, it's will they support you when you reach out to them. And the only way you can even start a relationship is learning to talk to strangers, learning how to go from cold, I've never met you, to warm, this person wants to help me in my life. To do this right, you have to learn how to introduce yourself.

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And I thought to myself, how simple of an idea to get everybody aligned in the business with their goals across different departments. I took that idea, I created the aligned goals ladder within my business, and now I've got my team operating towards a common goal because I got curious when I was visiting another office.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to habit number five, ask for feedback.

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When my brother started his home building company, he almost went bankrupt. The reason why is he built a product that nobody wanted to buy. How did he end up doing that? Because he didn't ask for feedback. He knew his target customer was first time home buyers, specifically women, but he never asked them about his designs, the locations, the finish, the fit.

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And he ended up building these houses that are said to have no curb appeal. Be Before he ran out of money, he called me up and we changed the whole strategy.

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Instead, what we did is we identified five women that were his ideal customer, ran around to all the open houses that were going on by his competitors, collected all the feedback about what these women loved, then fed that to the designer so he could architect the perfect home. He went from almost going bankrupt to building and selling 16 homes in his first year. That's the power of feedback.

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Money runs out, feedback multiplies. What's unique about my approach in business that allows me to make a million in my first year minimum is that I start expecting that something's wrong about my idea. I'm looking for how to validate my assumptions, not holding onto the belief that I'm right and then hoping the market responds. No business plan survives first contact with a customer.

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In the book, Good to Great, Jim Collins talks about shooting bullets, lead bullets at the target so that you can refine your focus. And only once you're hitting the target with multiple bullets, you then load up the cannon and take a shot because you know it's going to hit. The challenge with feedback is that you have to be careful who you listen to.

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I used to make the mistake of just asking everybody for feedback. People that are not your target customer, even people that signed up for your product, but never use it because you didn't check, are horrible people to ask for feedback from. I see this even when people hire and fire employees.

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When they're leaving the company after they fired them, they're asking them for feedback for what they could have changed. Why would you change your business for somebody that you decided to fire that's no longer there? So yes, get feedback, but ensure you get it from the right people. But the next habit is one that millionaires can't live without.

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Which brings us to habit number six, measure everything. A year ago, I decided I wanted to have visible abs. Why? Well, I heard there was 22 million millionaires in the US, but there was only 3 million people with visible abs. So I thought it'd be a fun little project. 90 days. What changed? Everything. Specifically though, I had to measure all aspects of my health. I had to measure my macros.

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It's the number one skill that I teach all young men that I coach. So the format is this. You say, hi, my name is, then I help, then get desired outcome, then your unique process. For me, when I was building SaaS Academy, I would say, hi, my name is Dan Martell. I help software CEOs get growth in their business with our perfect exit strategy.

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I had to measure my workouts. I had to measure my weight. These are things that I recorded on a daily, sometimes twice a day basis so that I could ensure I could drop 3%. 33 pounds in 90 days and have absolutely shredded abs. The best part is I've kept it up 12 months later. How? By continuing with the measurement. One of my beliefs is what you measure with specificity and frequency expands.

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I get a daily cash email for all of my companies so I can understand how money moves in and out of my businesses on a daily basis. And I use that as almost like a heartbeat for how my companies are doing. Yes, my CFO creates reports, but at the end of the day, something as simple as cash and wanting it to expand and focusing on it is I think one of my key strategies that I would never get rid of.

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But even with all the tracking in the world, none of the millionaires I know would make it anywhere without this last habit. Before we get back to the episode, if you actually wanna know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, Go follow me on Instagram, Dan Martell, 2LZMartell on Instagram.

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It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Which brings us to habit number seven, default to action. I have people talk to me all the time about starting their next thing, starting their first thing, and they always put it off. They wait until the situation is perfect. The truth is it's not about making the right decision.

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It's about making any decision and then making it right. Here's how much I personally believe in taking action when you know it's on your heart. In 2012, my company Flowtown was bought by demand force and I had to stick around for 12 months. It's called your earn out so that I received the full amount that they bought me for.

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Yet after a few months of being there, I came up with a new idea, this concept called clarity. And I knew on my heart, I really wanted to do that. But I also knew leaving was kind of a dumb financial decision. But I decided after seven weeks of working on that idea that I had to go do it.

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After three months, I not only raised 1.6 million in funding, demand force got acquired by Intuit for 600 million, which meant that it triggered a clause in the contract that meant that I still got paid out my earn out. That's when I reinforced this belief I heard a long time ago, which is the world rewards those that take courageous decisions.

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And your default to action is you making that courageous decision. Courage isn't making a decision when you have no fear. Courage is making a decision in spite of fear. If I didn't decide to go work on this new project, I probably would have never got to that next level of growth and got the money not only from the exit, but from eventually exiting that second company. I bet on myself.

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And that's what I want you to do for yourself. You want to be patient with your results, but impatient with action. You might be young thinking, I need to be further along. Or you might be further along in your life and say, why am I not further along? I'm telling you, just be impatient with daily action. be consistent, but also understand results sometimes take time.

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You can't make a baby in one month with nine women. What millionaires do different is they don't just talk about doing the thing, they actually do the thing. By the time you hear about it through their mouth, they've already taken action on it because they have a process for taking action. One of them I like to use is this concept called MINS, your most important next step.

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Then the person can lean in and ask you, well, how does that work? You can practice this every day, all day long. When you go into a retail store, ask the person, how late do you guys stay open?

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If I can just distill where I feel blockage in my life to move forward into that next step and then just commit to taking any action towards that one thing, not the bigger thing, that usually gets me building momentum and momentum is contagious. Money likes speed. Your ability to process imperfect information and make a decision is what makes the best entrepreneurs possible.

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millionaires thanks for listening to martel method if you like this episode could you do me a huge favor and go leave a review this helps us get the podcast more ears and helps more people get unstuck reclaim their freedom and build their empire

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How to Speak Like a Top 1% CEO

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Speaking like a CEO isn't about screaming at the top of your lungs trying to keep people's attention. It's about knowing how to keep people engaged. So I'm going to give you the five principles of top 1% speakers and show you exactly how I apply them in real life to everything from podcasts to $100,000 keynotes I give around the world.

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I would never give a talk on something I'm not an expert in. Sure, if somebody asks me a question, I'll give them an answer, but I'm not gonna do a disservice to all the professionals out there and the real experts by giving a keynote on something I haven't put 10,000 hours in. It's why I only talk about buying back my time. I only talk about scaling companies.

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These are things I have thousands of hours of experience in, serving people, doing it myself, and I've studied them. You don't rise to the occasion. You fall to the level of your preparation. So people that try to wing it, of course, you're going to mess it up. Winging it is for the birds, not the speakers. So these are some of my ideas. When I give a talk, I need to perfect how I start.

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Where do I want to end up and how do I end? If you get the first minute figured out and you know how you're going to transition everything you shared at the very end so that you can leave them with a clear call to action, that will help you feel so frigging confident. And then I do a visual outline where I sit there and I map out exactly the beats of my stories.

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I don't have to remember everything because I'm telling the story of a life I live. I just need to know what the story is. What's the metaphor I'm going to use to reinforce that? What is the point of that? And how do I leave them with a call to action that gets them to make a decision to change something in their life so they can get a result?

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These principles help you become a better speaker today, even if you're just getting started. Welcome to the Martell Method. I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal best-selling author. In this podcast I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book Buy Back Your Time is out now.

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I then use my friends to flashcard me where they'll be like, all right, what's point number one? What's point number three? What's point number two's metaphor? And then that way I'm practicing visually in my mind using the visual diagram I created to practice. That way I can go up on stage with an hour to fill and absolutely nail the beats. The other thing is you gotta study the greats.

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If you're giving a TED Talk for the first time or you've been asked to even give a presentation at your work, go look at other people that are presenting. Go look at the best people. Go on YouTube, sort by most viewed and just get in the energy of the greats, which brings us to principle number three, tell stories, not facts. I know you have a lot that you wanna share.

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You wanna add a lot of value, but don't make this mistake. People will not remember what you said, but they will remember how you made them feel. What's cool about stories is they do three things. Number one is they position you as an expert.

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When you're sharing your own personal story or you're reporting on something that you read or you saw, you're demonstrating the depth of experience you have around that topic, which makes you the expert in their mind. The second thing is that it creates the glue of their learning. People may remember the action you told them to do based on the story.

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They're going to be like, man, I love that cowboy story, but they'll know that cowboy story is a point to actually go for the thing they want to get in life because you use the feeling of the story to glue in the activity and the action that you wanted them to take. And the third is that it fills time as needed.

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If I've got an extra 30 minutes, like it happened to me one time when I was speaking at Tony Robbins stage and all of a sudden they said, oh no, you don't have six, you have 90 minutes. and I had to fill an extra 30 minutes, I just decided to tell longer stories to really let the feelings be felt before I moved on, which filled time.

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And I did that for the three stories and points I was teaching, which added to that extra 30 minutes. And it was great for the audience and for myself because I didn't stress out. And if you don't have a story to tell, use an analogy or a metaphor or a simile, and if you don't know which ones to tell, just hit chat GPT. Literally, you can say, I need a metaphor for this concept. What do you got?

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Tell me about it. How would I present it in 10 minutes? It'll give you the talking beat so you can reinforce your point. When you understand story, sell, facts, tell, and using stories are going to be the reason that people are going to book you for more speaking, give you more opportunities and buy whatever product you might have or service. That is why you need to go all in on storytelling.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to principle number four, make it about them.

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My whole philosophy is this, focus on serving the audience, not impressing them. See the reason why people get stressed out and freak out is because they're worried about how they're gonna look.

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If you flip the whole thing and make it about pouring into every person and trying to impart some knowledge to serve them, then you don't have time to worry about yourself because you're looking at them to help them. Here are a few things I do. One is know your room.

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Know exactly what every person does in that room, or at least the essence of the industry, and what they need to learn most based on their specific situation that you can help them with. The other thing is lock eyes on them. One at a time. Look in the top right corner, the bottom right corner, across the room.

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You look at them, you acknowledge them, because I'll tell you, if they feel like you're locked in, they're gonna lock in. And the last one is ask them questions to have them ponder so that you can understand if they get it. Questions makes it less about you feeling like you're auditioning for them. Are you entertained? Are you entertained? And more of what do you think?

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Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with principle number one, embrace the nerves. See, I understand public speaking is one of the scariest things for people. Most people would rather be in the casket than present the eulogy on stage. But it doesn't mean that you have to let your nerves get the best of you.

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So what I recommend to you when you get on stage, get up there and hold space and look around the room, knowing that what you're about to share is going to transform their life. So you might think they already they know what I know, why would I say that? Or they're questioning if that's even true. Here's what I've learned, those people are so impressed you're on stage.

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So understand just by the fact that you're up there and you're communicating and you're loving on them is the reason why they're gonna fall in love with you. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to principle number five, have a primary question. At a high level, the way I think about it, stage presence starts with inner presence.

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Show up with intention, not tension. So there's this question I ask myself all the time to help me get centered and make it less about me and more about serving the people. And that question is, how can I appreciate even more God's grace and guidance in this moment? I believe I'm here to serve these people because of divine intervention and opportunity. And I ask to be supported in that moment.

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And giving it up to somebody else bigger than me to serve the people in that room calms me down and makes it about them. And that's the only way I ever wanna show up. Showing up with that energy of support, of giving, of abundance, of gratitude is felt by the audience.

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That giddy feeling that you've got something that they really need that they don't know yet, but once they hear it, they're gonna be like, That is how you become a world-class speaker. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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anything, anxiety and excitement are the same emotion. So what I do is I use that emotion. I go to gratitude. I always flip it and say, how can I be grateful for this opportunity to serve these people? See, when you reframe your thinking around the nerves that you've got, and instead of being like, oh my gosh, what if I mess up? Instead you say, oh, this just means I really care.

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Then it makes it less about you and more about how you show up for the audience. I believe that fear is false evidence appearing real. Are you gonna lose everything you've ever created up to this point if you mess up? No. Is everybody gonna call you out on social media that you're the worst speaker ever in the history of mankind? No.

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You wanna tell yourself that those feelings are absolutely the reason why you're gonna kick butt on stage. There's no motion without emotion. So the fact that you're nervous means they're gonna feel that energy of excitement and it's why you're gonna be rated one of the top speakers. Which brings us to principle number two, know your shit.

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How to Achieve Your Dream Life (Step by Step)

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Your dream life is less than 12 months away, and it begins with principles of success. And it's these principles that help me go from a broke 24 year old to running my own business that generates over $100 million in revenue a year. They helped me find my dream wife, build amazing businesses, and love the work I do every day.

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They need to see you the way they see you because it allows them to tell themselves a story for themselves that makes you the villain and their opinion on you is not your business. Nobody needs a change for me to achieve my dreams. Nobody has to be different. Nobody has to give me approval. You need to have everybody in your life.

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Understand every decision you make is what's going to slow you down. If you want to be extraordinary, you need to be extra. But you can't achieve your dream life without defining it. Which brings us to principle number two, visualize your dreams. Napoleon Hill, who wrote the book Think and Grow Rich, talks about this all the time. The concept is to have a primary aim.

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If you don't have a target, how are you supposed to hit it? Most people say, I just want to be richer. I want to be happier. I want to have more love. But when you say, what does that mean? They go, I don't know, just more. More is not a strategy. Everything you see around you was first imagined in someone's mind.

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They couldn't create this chair, this mic, the camera I'm using right now, if they didn't clearly see it in their mind. I call it the rule of 300%. You want to have 100% clarity towards your target. I'm talking specifics. I want you to tell me colors, tell me amounts, tell me where. Be 100%. clear. The second part is 100% belief. Can you have 100% belief that you can achieve it?

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And you can apply these today without having a rich family, getting lucky, or being early. So I've distilled all these into nine principles to build your dream life. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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Because if you're thinking about something you want, but then immediately tell yourself you can't do it, that's not going to work. Then the last part of the 300% rule is 100% of the time. Can you have 100% clarity, 100% belief, 100% of the time? To your ability to have those three, you will attract into your life the thing you're after. Just having the rule of 300 isn't enough.

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You also have to trigger your goal. I do this by sitting down three times a day and looking at the things I want to achieve this year. I visualize them, I get in the energy of achieving them, and I ask myself, is my calendar reflecting the priority of getting these things done? If not, I make a change. To really have this concept settle in, I want you to think about this idea.

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If I put $10 million into your bank account, but you couldn't touch it for 10 business days, how would you feel tomorrow walking around the world knowing in 10 days you're going to receive $10 million tax-free? Would you walk around slowly or fast? Would you be upset or happy? Could other people make you upset or it would be impossible?

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Would you be excited about the future or pessimistic about it? My gut tells me you would have this energy of excitement and confidence and you'd be looking forward to the end of those 10 days. Now, here's the gotcha. You have to act like that without that $10 million there. If you act as if it's there, that energy will attract it into your life.

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Having the belief and being in that energy will create the opportunities around you for you to plug in and get those results. But you can't get your dream life just thinking about it. Which brings us to principle number three, ask better questions. As a coach, I realized the way I program my clients' minds is through my questions. Asking better questions gets them to reflect.

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Then they come up with the answers and they build the plan. See, if they build the plan, they won't fight the plan. If they tell me what they're going to do because I give them clarity through my questions, then they create the strategy they got to go execute. And it's not my fault if it doesn't work out. It's their inability to do the work.

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So one of my favorite questions, for example, is if somebody bought your business tomorrow, what's the first thing that would change? Why haven't you made that decision yet? What's coming up for you? Questions I truly believe are the programming language of the mind. Last year, I went to Date With Destiny, a Tony Robbins event with my wife, and there he teaches the idea of a primary question.

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with principle number one, be willing to be misunderstood. Most people hold back because they're scared of being too much.

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And for me, the one I came up with that I use three, four, five times a day is how can I appreciate even more God's grace and guidance in this moment? And when I ask myself that question, Everything gets better. There's just something really powerful a question delivers when you asked it properly that resets our focus on our existence to bring ourselves to the present.

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As Tony often says, ask a better question, live a better life. You're allowed to ask yourself a question like what would need to be true?

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for this experience to be even better what would need to be true for me not to be fearful of making that decision what would need to be true for me to be excited to go out and meet new people the answer to those questions will give you the strategies that will get you those results but if you just sit back and hope that somebody else does it for you you will never move forward

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Albert Einstein said it best a long time ago, a problem well-defined is a problem half solved. If you don't learn how to define your situation so that you can get it to a question that's clear, then you can't solve the problem. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. But your dream life won't materialize without movement. Which brings us to principle number four, default to action. I get young men asking me every day on social media, how do I start a company? My answer is the same. Sell something to a stranger.

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Well, what should I sell, Dan? It doesn't matter what you sell. It is doing something versus thinking about it. The wealthiest people default to action. They don't overthink things. They literally say, I'm going to make a decision, then make the decision right. I don't wait until I make the right decision. As Wayne Gretzky famously said, you miss 100% of the shots you don't take.

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If today you overthink your situation to do nothing versus actually take a shot on goal, then by definition, it's like you didn't even try to take a shot. What changed for me in my life is when I realized that the only thing I needed to learn is shorten the distance between knowing and doing. That's why I came up with this mantra, JFDI. It's a license plate on my cars. It's my life philosophy.

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The end of the day, if my soul says yes, then I have to take action. I was literally sitting on a book deal, a million dollar book deal that I almost didn't do, but I decided yes. Why? Because I already had all the information I need to make the decision. I just was putting it off. There's no need for that. Just say yes or it's a no. Whatever it is, don't sit on it.

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Success is making decisions with imperfect data. That's what the best people do. So, JFDI, you've got to close the gap between knowing and doing. But action on its own won't create your dream life. Which brings us to principle number five, measure what matters. Most people struggle getting a result in their life Because they don't measure.

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I remember one time I was on a call with one of my friends and I could see in his face he had put on some weight. And I just asked him, when's the last time you got on a scale? Now I know that may not sound nice, but I loved him too much not to ask. And his response was, it's been a while. And that day he will tell you. that he went on a journey to transform his life. His name is Matt Verlack.

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He is one of my best buds and business partners. And if you saw the 60 pound heavier version of Matt on that zoom call to who he is today, running ultra marathons and triathlons and hitting the gym, he will tell you it was on the back end of that question and changing the fact that he measures not every week, but every day and not only his weight, but also his food and his workout routines.

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But the truth is if you want to be extra ordinary, you have to be okay with extra. It's in the word extra ordinary. The other day I was talking to one of my clients and he said to me, my wife doesn't support my growth. I feel like she's scared that our paths are going to divert and we'll be too far apart or we're going to be different.

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And I just learned a long time ago, what you focus on expands. If you want to get rich, measure more. If you want to lose weight, measure more. Every day you have a chance to improve your situation. If you can't measure it, you can't improve it. Most people just hope. Hope is not a strategy. Without measuring, you're just guessing.

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Increase the specificity and increase the frequency of what you measure and watch it grow, including your bank account. Measuring every day brings positive expectancy around the outcome that you want and that energy is what makes it happen. But you can't create your dream life without focusing on this. Which brings us to principle number six, focus. Follow one course until successful.

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Every day I ask entrepreneurs, what do you do? And the ones that are small say, I do a few things. I have several businesses. What they really want to say is I have one business that makes profit and six others that suck that profit dry.

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The thing that you will notice between people that are successful and wealthy versus ones that are still struggling is the wealthy person did one thing really well. He pushed that boulder up the mountain. He put all of his resources behind that one arrow to hit the target. Once he had product market fit, once he had a repeatable, scalable model, then he diversified.

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Too often people hear diversification is how you create wealth. No, wealth creation requires concentration and diversification is diversification. The truth is, when you're starting, multiple streams of income will not make you rich. You got to go all in on one opportunity.

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Be obsessed with mastery, deciding that one thing to do the 10,000 hours, or better said, dedicate 10 years, dedicate a decade, or what I call a dedicate. If you show up every day to dedicate yourself to mastery around one business, it would be inevitable, impossible for you not to achieve your goal. And what you then learn is how to say no. And a no is a yes to your dream.

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And a yes today without properly understanding what it is, is a no to your future. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you.

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We've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to principle number seven, play to win. I have conversations with people every day that are talking about ways to save on taxes or things they can do to save their expenses or how they have this idea. They do this, this, and this, and they spend 10 hours to save $10.

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And I'm like, what are you doing? I have friends that have moved countries to save taxes. To me, that is trying to play not to lose and not trying to play to win. The big issue with that is that they don't realize they're telling themselves that they can't create more. And instead, they're trying to save what they have.

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Instead of trying to fear and minimize the downside, do enough to protect yourself, do enough to buy insurance. But any time spent above and beyond that versus going and creating more is actually negative energy. If you focus on trying not to lose, guess what? You will lose. Just learn from the mistake and move on. Learn how to create more value. Focus on abundance.

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And what I said to him is you have to be willing to go support your wife, but also understand she may not understand what you're about to do. And that's okay. Oftentimes your family are just too close to you to see your greatness and be okay with that. Don't fight them for it. Just understand they've seen you grow up. They've seen you at your worst. I don't expect them to understand.

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Be more valuable to other people and you will see more resource come into your life. Instead of moving to save taxes, ask yourself, how can I create more money to stay where I want to live? That's true freedom. But you'll never achieve your real dream without accepting this next thing. Which brings us to principle number eight, you're already enough. A while ago, I was coaching this woman.

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And I asked her what her five-year goals were. And she told me to make a hundred million dollars. And I said, cool, easy, but why? And she goes, so then I could tell everybody F you. I was like, to who? She's like to every person that didn't believe in me. I said, interesting. What's your revenue at now? She's like 7 million.

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I said, okay, you should Google what percent of women founded companies get to 7 million in revenue. She's like, well, I don't know. It's like probably five, 6%. I'm like, nope, it's way less. It's like 0.01%. So in many ways you have already been able to tell them F you. Why do you need a hundred million dollars to feel the way you want to feel at that level? And she got silent.

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And she started to cry because what she realized in that moment was all of the goals that you set for yourself are just a criteria to give yourself permission to feel enough. And you actually have everything you need right now to feel that way. And I would argue being in that energy, truly believing that today would actually bring that future into your life even faster.

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Your dream life doesn't need anyone's signature of approval. Just the fact that you're watching this tells me you're already enough, that you're here wanting to be better. And that's the process. My coach says it this way. He says, you have to be blissfully dissatisfied in this moment.

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You're allowed to be blissfully happy for everything you have and also realize that you have more to give the world. And that is why we're here. We're here to create. It's finding the happiness in the pursuit, not the pursuit of happiness. Now that you know the how, this last one will make sure you don't give up. Which brings us to principle number nine, define your why.

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The reason I love to do the work I do is because I love helping people find their why. The challenge is that most people don't wanna go look for it because I learned a long time ago that every person's purpose The reason for being alive, what they're meant to do, some people call it a divine assignment, sits right next to the worst thing that's ever happened to them.

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And it's because of that pain that they went through that actually shaped them uniquely to help another person overcome or avoid that in their life. And they might think, well, I'm here to do this art, or I'm here to create this, or I've got this business I'm building. And all those things can still be true.

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But until you understand your big Y, capital Y, all caps, bolded, highlighted Y, and use that to be your North Star as you build, you'll always feel like you're not on the right journey. You'll always feel like you're missing something. You'll always see other people that are following that and be a little jealous or be frustrated. Why do they have that pep in their step?

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Why do they show up that way? How do they have that level of excitement in their life? A why is like the fuel of your success. And for me, I have to reconnect the work I'm doing on a daily basis to a higher purpose. It's my why. Without that, the energy that I use to create won't be felt by my audience. If I'm just going through the motions, you're not going to listen to this and take action.

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I know that if I want to be the best at what I do and other people don't, that my weird dreams means a dream life. That for other people, they can't comprehend why anybody would want to get up and be that driven to create if they've never touched it. When you're living your truth, you're also showing them where they've been living a lie. And it's not their fault. Nobody's ever done that for them.

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You're going to be like, man, he's just reading from a script. There's no heart in that. It's because I understand my purpose. A strong why will overcome any how. And the truth is, is you don't have to save the world, but you can save your world. Thanks for listening to Martell Method. If you like this episode, could you do me a huge favor and go leave a review?

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Thank you.

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Every day has the same 24 hours, but most people only have two parts, work and trying to avoid work. This was my reality for years, 16 hour days, completely exhausted and my evenings were disappearing. But at the same time, I really wanted to be there for my family and find time to work out.

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Number three, integrate what you learn. So it's one thing to just learn something. I'm a big fan of saving it, creating collections, and then using that information, trying to teach it to other people, share it. I might use it in a quote on Instagram. I might tell a friend about a story. I might refer it to somebody on my team or a friend of mine.

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The more you integrate what you're learning into the people around you, the easier it is for it to come back to help your mind. While most productivity nerds out there will tell you, get off your phone and delete the app. I'm telling you, use it. You just got to do it this way so it actually makes you better. Which brings us to hack number two of getting back your evenings.

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Forget work-life balance. Here's the reality. I work seven days a week, evenings included. Most people that see me think I have this very balanced life. And the truth is, is my life is 24-7 creation. I don't have work-life balance. I have work-life integration. I just happen to be in business with the same people I go mountain biking

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And it was only after having my first son, Max, and losing all of my free time that I finally discovered these eight hacks that completely changed how I use my time after work. So with that being said, these are the eight hacks to stop wasting your evenings and use them for what actually matters. Welcome to the Martell Method.

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with i don't separate anything it's funny because my dad used to say if you love the work you do you'll never work a day in your life i just didn't think he thought that i would take it to this level so here's how i integrate my life to not waste my evenings to push my life forward every evening is used to be proactive to do something tuesday is date night with my wife mountain biking is wednesday it's all integrated it's just doing the thing that i know is going to support my dreams

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See, there is work that you can do even when your brain is fried and you're tired. So for example, if I'm not feeling like doing anything creative anymore, going to a founder's dinner, getting a group of friends to go mountain biking will reset my energy and allow me to have these conversations on the uphill that might move my business forward.

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The way I prioritize those kind of activities is using the Eisenhower matrix. We have one axis that is importance. The other one is urgency. And what you want to do is use your evenings to do things that are important, but not urgent. Strategy, ideation, reviewing data, relationship building, which brings us to hack number three, schedule family time.

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See, most people spend time with their family or their friends, but they're like half there. Their brains are fried and they're not present. Here's what I recommend instead is block that time out. I've always found it interesting that the people you love the most usually get your leftovers. The reason why is you just don't prioritize your energy throughout the week, especially your evenings.

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I remember being at an event and hearing Ryan Holiday share this quote. He said, there are people with kids and then there are parents. I think parents are intentional about what they want to do and teach their kids. Whereas there's people with kids that literally just make sure that they're fed and that's about it. So here are three ways to be present with your kids or your friends.

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Number one is weekly date nights or weekly nights. It doesn't matter if you're single and you want to see your friends or go on dates, but you need to prioritize it. I learned a long time ago, if my wife and I are good, the kids are good. If mom and

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dad aren't good the kids want one thing mom and dad to be good so you got to make it a priority number two is plan the activity most people will just sit at home and be like let's watch a show together and they just lay around on the couch and they consider that spending quality time together i think you should date your partner i think you should get out of your home and you should go do things that both are interesting to you and that maybe you haven't done before because if it's the same old same old same old trust me you're not investing in the relationship

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And the third is bedtime routine. I love to put my kids to bed. Why? Because for me, it's in that time. I ask my kids this question every day because I think it's the one thing I gotta get them good at. And that's, did you fail today? Tell me about it. And I celebrate it because I believe that winners fail more than losers. And if you don't let your kids fail, they'll grow up as losers.

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to hack number four, defend your downtime. This was Dan about 13 years ago.

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I was working 100 hour weeks. I thought it was normal. I thought that frenetic energy is what made me successful. I thought it was my edge. The problem was, is I literally burned myself out. My body said, stop. I got adrenal fatigue and shingles on my back. And the people around me couldn't stand me because I couldn't turn off.

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What I've learned since then is the downtime is part of the creative process. That is something you want to take advantage of. Hobbies aren't just a break. They're a strategy to success. I'm a better person for my family and my team if I go and do the thing I love to do. So here's how to defend your downtime and create that space for it to breathe. Number one, you got to block time for hobbies.

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On your calendar, block it in and put it in. I have the block times in my calendar to do the thing because I'm happier after I get to do those hobbies. The second is pick challenging hobbies. I get it, some people are into like model trains and origami and all that fun stuff. It's just not for me.

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I like physical and mentally tough things like mountain biking, wake surfing, snowboarding, hiking, because I get to exhaust my body to tame my mind and that makes me better for everybody. Number three, make it reoccurring. You ever have those times where somebody calls you to play ball hockey or pick up basketball and you have such a great time.

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And for whatever reason, life gets busy and you don't do it again, but you said you would. I'm a big fan of putting it in my calendar and sending the reoccurring invite to everybody that was there so that we don't miss it again. I really believe that consistency compounds and having that reoccurring calendar that everybody commits to will make it a priority.

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Which brings us to hack number five, never eat alone. I learned this crazy idea from Keith Ferrazzi when he wrote about it in a book called Never Eat Alone. As an introverted programmer that'd rather code than talk to another person, the idea of organizing dinners with business people to just invite them to hang out was wild to me.

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And I remember even Keith went as far in the book to talk about invite people to do workouts. And I'm like, that's the dumbest thing ever. Nobody would ever do that. However, today, if I've never met you, there's no way we're connecting without first doing something hard physically.

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Usually the founders hike because it's just such a beautiful way to go do something that benefits both people and create the space for you to have really great conversations. The meal or founders dinner takes it to another level. And the cool part is you can invite a lot of people because the more hands you

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shake the more money you make so one of my favorite ways to do this is if you're going to an event and you don't know anybody just book a restaurant the night of the event and then as you meet people throughout the day just be like hey you got dinner plans no do you want to come to dinner I'm invited a few other people then you become the person that brings them together

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See, one of the things you'll learn if you study relationships and networking is that loose ties lead to the biggest opportunities. The people you know well already know you and what's available in the world. They're not going to bring you new stuff, but it's the people you just met or haven't seen in a while that will bring you the biggest opportunities to make you money.

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Starting with the first hack to stop wasting your evening, use your feed to feed your mind. Most people will tell you delete TikTok and social media. I disagree. You can literally learn more online using social media than you'll ever learn in university. But the key is you need to learn how to hack your algorithm. And here's how to do it. Number one, teach your preferences.

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So I always curate the connections, make sure I invite the right people to the meal, and I introduce everybody to each other. They think that I'm the person that knows everybody really well. They don't realize that I just met them that day. Which brings us to hack number six, avoid the dragon.

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So the other day I was talking to my buddy who's trying to lose some weight and he was all frustrated, pissed off because he said his family wouldn't allow him to get rid of the snacks in his house. So he's always catching himself snacking late at night. And I just said to him, they might not let you throw them in the garbage. Just remove them from the pantry that you go in 17 times a day.

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Your environment will always win over your willpower. So here's how you set yourself up to win. Junk food issues, clean out your pantry. Don't have it in your face. For me, my crazy addiction is peanut butter. And if chocolate's nearby, you put those two together, it's not healthy. So I just don't have it in our pantry, it's in the laundry room. Video games, unplug the console.

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I had a video game console at my house and I decided to bring it into the office. That way, if we wanted to play video games, we'd all have to get in the car, drive down to the office and play there. It turned out nobody wanted to play anymore. The ultimate way to not waste your evening is to make the good choice the only choice. Before we get back to this episode, if you prefer to watch

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your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to hack number seven, do an evening reset.

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For me, this strategy is so important. I give everybody on all my teams this one book and it's called the five minute journal. And here's how we break down the process. Number one is reflect on today. Ask yourself, and this is what the book prompts, what went well and what did you learn? Most people don't take time to celebrate their wins. They always say, oh, I didn't get this done.

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When they go to bed, stress out, which affects their sleep. If you can just redirect that energy to awesomeness, you will sleep better. Number two is review your goals. See, I believe that if you want to hit a target, reviewing that goal three times a day will increase the probability that you hit that crazy target because you can't hit a target that you can't see.

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So every night before I shut things off and go to bed, I always review my goals. Number three is plan for tomorrow. Before I go to bed, around 8.30, after I put my kids to bed, I sit down with my wife and we talk. I review my calendar. I review my plan. I make sure it reflects my priorities and my goals. And if it doesn't, I tweak stuff, screenshot it, send to my assistant.

The Martell Method w/ Dan Martell

8 Things I Did to Stop Wasting My Evenings After Work

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But make sure when I wake up, I know exactly what I'm gonna attack, the workout and then get to the work. Which brings us to hack number eight of not wasting your evening, set a bedtime alarm. A few months ago, I had one of my private clients in town and he mentioned he had his wife. So I said, hey, why don't you guys come over for dinner?

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8 Things I Did to Stop Wasting My Evenings After Work

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And we're in the living room and she starts telling me about how they met. And then she happens to mention that her husband has this bad habit. He literally set seven different morning alarms that he uses to snooze to. And it occurred to me that this guy thinks it's normal to wake up and just snooze, snooze. That is a big no-no.

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8 Things I Did to Stop Wasting My Evenings After Work

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If you have a hard time waking up on time, then you have to set a nighttime alarm to go to bed. See, your energy today is from decisions you made before. Your choices now determine your energy later. Here's the reality. People see me post at four in the morning on Instagram, and most of the time I get up really early, but I get up without an alarm.

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8 Things I Did to Stop Wasting My Evenings After Work

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And when people are surprised by that, I just tell them, oh, it's not that impressive. I just go to bed at nine. I literally have an alarm to tell me go to bed. It's funny because everybody talks about the morning routine. And I understand how important it is to have a process for getting into the creative work and really planning your day.

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8 Things I Did to Stop Wasting My Evenings After Work

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Your social media is a mirror to what you've engaged with in the past. So if you want to use your feed to feed your mind, you have to actually tell it. So what I do is I actually search for things I want to learn about. Let's say it's AI or marketing my business or learning a new skill. And I search for videos on that.

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8 Things I Did to Stop Wasting My Evenings After Work

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But the end of the day is where we kind of button things up and create this framework for the following day. So in many ways, I think about it as a slingshot to your growth. Most people can stay focused and they have a lot of discipline during the day, but evenings are where the winners are made. If you make these small changes, you'll be unstoppable. Thanks for listening to Martel Method.

The Martell Method w/ Dan Martell

8 Things I Did to Stop Wasting My Evenings After Work

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If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

The Martell Method w/ Dan Martell

8 Things I Did to Stop Wasting My Evenings After Work

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And then I leave a comment FYP, which stands for for you page, which means feed my algorithm. Now, this isn't built into the algorithm. This is just my little sneaky way to hack it together. And it works fine.

The Martell Method w/ Dan Martell

8 Things I Did to Stop Wasting My Evenings After Work

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flawlessly you'll literally see your feed change within minutes the second is unfollow accounts now this one might hurt some people's feelings but trust me on it you're responsible for the energy you bring into your life meaning certain people's account are making you triggered and making you feel certain ways so you might have to unfollow them if you can't do it because you're worried hurting some feelings just mute them i'm a big fan of curating and unfollowing it i call it a friendventory

The Martell Method w/ Dan Martell

How I Manage My Time as a $100M CEO

Stop wasting time. I'm gonna share with you the three time rules I followed to go from broke to multimillionaire. See, when kids come up to me and I'm driving one of my supercars, they always ask, what do you do? And I always say to them, it's not what I do, it's what I did. Welcome to the Martell Method.

The Martell Method w/ Dan Martell

How I Manage My Time as a $100M CEO

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A no is a yes to your potential dreams. You have to learn to say no so you create the space so it's available to you when you have the opportunity to execute to make the thing happen. Here's what I like to tell people. If you don't have a framework for managing time, time will manage you.

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How I Manage My Time as a $100M CEO

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But time isn't the only thing you need to manage, which brings us to rule number two, you don't manage time, you manage energy. When I first started getting going, I was so worried of missing opportunities that I said yes to everything that my calendar was like a tapestry of meetings that made no sense. I mean, I used to say yes to meetings at 9 a.m.

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How I Manage My Time as a $100M CEO

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in the morning, breaking up my most creative time for some meeting that I could have done in the afternoon. Understanding how you naturally want to flow through your day so that you're available for the work that you need to get done is a game changer in business. Here's the mental model to consider. You can't do more if you don't have energy for more.

The Martell Method w/ Dan Martell

How I Manage My Time as a $100M CEO

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. starting with rule number one, the 4D framework.

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How I Manage My Time as a $100M CEO

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If you're loving this, these are my energy management principles. Number one is schedule for energy. When I look at my day and I think about the three blocks of morning, afternoon, and night, there are certain things that I want to do in the morning. That is completely different than my afternoons where I'm scheduling most of my calls because I like to collaborate in the afternoon.

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How I Manage My Time as a $100M CEO

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And at night I do things like research, review my calendar for the next day. It's a completely different energy. If I tried to do that in the morning and then the creative stuff at night when my brain is wasted, I would have lost my whole day of productivity. The second thing is batch work.

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How I Manage My Time as a $100M CEO

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And the whole idea is to ask yourself, what kind of flow do you need to be in to do certain types of work in batches? Put it together. If it's a lot of writing, you write. If it's a lot of meetings, you talk. And you put them together so that you don't have to pay the cost of context switching. I see people do this all the time. They go from finance meeting to a sales call.

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How I Manage My Time as a $100M CEO

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When I think of like doing media tours, for example, I'm gonna do all the podcast interviews first. Then I'm gonna do any speaking or book meetups. And only at the end of the day do I do like a founder's dinner because I wanna be in that energy of that work. The third is net time, which stands for no extra time.

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How I Manage My Time as a $100M CEO

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This is like when I'm flying down to Nashville on the jet, I'm doing a mastermind with other business people. When I'm doing my one-on-ones, I do them on scooters because I really enjoy being out on a scooter. It is a game changer to be more productive and also manage my energy.

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How I Manage My Time as a $100M CEO

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. But you can't keep the same schedule every day and expect exponential results.

The Martell Method w/ Dan Martell

How I Manage My Time as a $100M CEO

269.362

Which brings us to rule number three, you're allowed to adjust. I remember the other day, one of my friends came to me and he was like overwhelmed and stressed out. And I was like, dude, Calm down. What's going on? And what happened was, is that he had said yes to a bunch of things months ago and his calendar was just slammed. He had all these commitments. He didn't know what to do.

The Martell Method w/ Dan Martell

How I Manage My Time as a $100M CEO

289.191

And what I suggested that he do that I want you to consider is to make a list of things that you wouldn't have said yes to if they were today and renegotiate those commitments. The truth is, is that you're allowed to adjust. You're allowed to renegotiate. You're allowed to sit down, reprioritize and say to somebody, I'm sorry, but I'm not gonna be able to do that.

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How I Manage My Time as a $100M CEO

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You're allowed to hold that truth. What I like to tell people is if you don't take your time seriously, nobody else will. So here are three strategies that I use to get the most out of my calendar. The first point is to review. I look through my calendar on Sunday for the week and I ask myself, Is this something I should still be doing?

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How I Manage My Time as a $100M CEO

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I know maybe I said yes six months ago, but I'm allowed to review and decide, does this align with my goals? Things that used to give me energy, you know, might've turned into things that are mediocre or worse. They take my energy. You're allowed to change your mind. The second part is to adjust, actually renegotiate those commitments. Have those tough conversations.

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How I Manage My Time as a $100M CEO

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One quick strategy that changed the game for my wife and I is that if the thing somebody is asking me was tonight and I would say no, then it's a no even if it's three months into the future. So just say no today if you wouldn't go tonight. Number three is expand. Once you've got that new time,

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How I Manage My Time as a $100M CEO

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Think about the goals you want, the relationships you want to build, the skills you got to acquire and add the new. And my favorite thing is to figure out what would make me the most uncomfortable starting or creating. Whatever gives me anxiety is usually the right path. Most people stay away from that. I use it as feedback to say, go forward.

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How I Manage My Time as a $100M CEO

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The question I ask myself is what will grow me even more? I choose goals to grow me, which is what I put in my calendar. When I think about people taking their time more seriously, I always go back to if you don't value your own time, nobody else will value yours.

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How I Manage My Time as a $100M CEO

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And most people don't realize decisions around partnerships that cause issues or even saying yes to commitments that you know really should be a no. The people you love the most are on the receiving end. So I always go back to reminding myself if I say yes to this, I'm saying no to time with my kids. I'm saying no to time with my wife. I'm saying no to calling my brother.

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How I Manage My Time as a $100M CEO

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Getting Things Done by David Allen is one of the best books ever written on doing more. I fell in love with it. I loved it so much that I actually went to one of his seminars. And because of that experience, he taught me a completely different way to work that I wanna share with you now. This is the 4D framework. The first D is do it. The rule is if it takes less than two minutes, you do it now.

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How I Manage My Time as a $100M CEO

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I'm saying no to hanging out with my dad. And when I put that into context, it allows me to feel okay in deciding to do something different. Thanks for listening to Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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How I Manage My Time as a $100M CEO

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You don't even write it down. It'll take you more time. to write it down, and to just get it done. So if that means sending a text message, calling someone, I literally was just talking to somebody and they were like, I wonder if we can make this work on YouTube. I said, one sec, I called the person, asked the question, we got it done right away. We don't even write it down.

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How I Manage My Time as a $100M CEO

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The second D is delegate it. If someone else can do it, let them. Stop working on stuff you don't need to do. The third D is defer it. This is really important for things that are not now. They need to get done. They're just not a this week, even this month.

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How I Manage My Time as a $100M CEO

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So I always try to put it in a place where I know I'm gonna review it so I don't get bogged down by the pressure of having all these open loops for things that don't need my attention today. The fourth D is delete it. If it doesn't serve your goals, even if you want to do it, you'd like to do it, you've got to learn to say no. Here's the deal. A yes is a no to your goals.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

The AI revolution is here. AI agents are about to start replacing whole teams and Google search is slowly dying. The world is going to change forever, but I don't want you to be left behind.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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I've got a new episode, so you'll never miss anything. Now let's get back to the episode. which brings us directly to step seven, automate the delivery. Here's what most people don't realize is that automation turns your offer into a machine, one that works while you sleep.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

1023.86

I had a friend Rachel years ago come to me because she was running an agency and she got a bunch of business and she was overwhelmed and she's stressed out and I'm like, how much of your thing that you just explained to me did you set up and automate? She's like, what do you mean?

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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I was like, well, when you sell something and they pay you, do you have like onboarding automated or scheduling or the reporting for them or all the stuff that doesn't take you? And she's like, no. Today, especially with AI, you have a massive opportunity to automate all the busy work in business so that you can do the thing that gets you paid.

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Get Rich in the NEW A.I. Revolution (2025)

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I mean, I don't buy anything at a store anymore. It's literally over an app. So you think about all the challenges these companies are gonna have around forecasting, around route optimization for deliveries. Everything around supply chain management is ripe for disruption to make a lot of money using AI. The second is admin.

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Get Rich in the NEW A.I. Revolution (2025)

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So these are the four areas of business that you need to automate starting with the first one. Purchasing. I still see people not being able to take payment. It sounds crazy, but in a world of Stripe and Webflow to Gumloop, you can set this up for yourself. Number two, account logins and setups.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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I mean, once somebody pays you, you can have all of the account membership, the creation, all that stuff set up on the backend. I think of membership.io. It literally automates your whole membership experience. So if you sell an AI membership, use that platform, connect it to a gum loop in your billing platform, and the whole thing gets automated. Number three, onboarding.

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Get Rich in the NEW A.I. Revolution (2025)

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When Rachel showed me the amount of time she spent taking information from her clients and going back and forth, I'm like, that's a type form. You take that whole intake, you give it to them. They gotta fill it out to schedule the first call. And then you can automate a bunch of cool AI processing. Many people use that as the inputs to actually do the work. Number four, support.

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Get Rich in the NEW A.I. Revolution (2025)

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So I'm going to share the eight simple steps that I'm personally following to take advantage of this window of opportunity and how you can use these same steps to get rich with AI, even if you're starting from zero. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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Get Rich in the NEW A.I. Revolution (2025)

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Post-purchase, post-deployment, post-customer using it, they're gonna have questions. You wanna make sure you create a knowledge base with all your support questions that AI uses as emails come in to scan your answers and automatically reply as a support agent. And the more you add to that knowledge base, the better your agent can add to those support emails coming in from your customer.

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Get Rich in the NEW A.I. Revolution (2025)

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Which brings us directly to step eight, get greedy. Now let me explain. It's kind of crazy because I see this all the time. I had an entrepreneur come to me recently and he was like four or five months in the business and he had an opportunity to sell. My whole thing is what you're trying to build.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

1141.176

Do you want to be short-term greedy and take some cash off the table a little bit or do you want to be long-term greedy and build some real wealth? Here's the three S's that I think about to create AI wealth in today's market. Number one is sell. And that's short-term greed. That's literally deciding to build a little tiny app or a little tiny service.

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Get Rich in the NEW A.I. Revolution (2025)

1158.107

And if somebody's willing to pay you some money to save some time, you could sell. The problem with that one is you just didn't learn. You're just starting. And the real value in all businesses is not necessarily the money you make. It's the experience that you gain. Number two is scale. Keep that thing that's making money, keep printing money and keep going.

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Get Rich in the NEW A.I. Revolution (2025)

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I remember my friend Chris at Wistia, he had an opportunity to sell and he realized that if he sold the business, he would just start the exact same business. So instead of selling, he raised a bunch of debt to then buy out his early little investors and then kept with his partner building the business that he enjoyed so much. Number three is stack.

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Get Rich in the NEW A.I. Revolution (2025)

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And that's exactly what we're doing at Martell Ventures. We work with some of the smartest AI minds building technology for small businesses to essentially build a portfolio of companies that are gonna be the solutions for the different categories of problems small businesses have around the world. If that's you, just find me on Instagram and message me the word AI Ventures.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

1217.409

Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

122.011

And this is where you see a little bit of innovation happening right now, but think about billing, scheduling, filing, sorting, AI that's able to read the information systems that team members can use like the Dropboxes or your CRMs like HubSpot to do administrative type work is gonna be a huge moneymaker. Number three is home services. Think roofing, HVAC, plumbing.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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Anytime a truck has to go to a home, there's a whole lot of processes involved that if you use AI to help automate it and make it better. Those local industries combined are the trillion dollar industries in this world. Number four, legal services.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

159.002

Pretty much the first thing that people start playing around when they get into ChatGPT or other AI tools is stuff around contract analysis or creating drafts of things. I remember last week, I got an email for a deal I was about to do and I was asking some questions and I was like, why am I even asking? I just grabbed everything, put it into AI and it gave me the questions to ask.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

177.087

And when I called my legal team, they're like, how do you even know to ask those questions? I'm like, AI. People building tools to implement structure and workflow into that are gonna make a ton of money. The last one, number five, is team training. This is an area I'm very excited about.

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Get Rich in the NEW A.I. Revolution (2025)

191.151

If you think about the idea of every company in the future having an AI that joins for all the Zoom calls, that you're able to talk to it, that is your buddy for onboarding at a company that has access to all the steps, the processes, the SOPs, essentially is the company AI.

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Get Rich in the NEW A.I. Revolution (2025)

206.958

It will allow people to be so much more efficient and have everybody have the answers to their biggest questions in real time. So now that you've got your industry, you need to figure out how to help them. Which brings us to step number two, pick a high margin model. Margins are your moat. They stack to that moat you've already started. It protects your business.

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Get Rich in the NEW A.I. Revolution (2025)

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Most people don't understand what a margin is. If you sell a product for $100, but it costs you $20, your margin is $80, which is about 80%. The key is, is you don't wanna be in a business that has margins that are only 20 or 30%. Think restaurants or brick and mortar businesses with a bunch of overhead. Those are bad businesses to be in.

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Get Rich in the NEW A.I. Revolution (2025)

243.965

So to win in today's market, you have to pair AI with a high margin business model. And these are the four for 2025. Number one, AI services with about 70% gross margin. This is building workflow and automation for people that want AI in their business. And it's literally getting paid to set up Make, Zapier, N8N, or my favorite, Gumloop. Number two is AI consulting.

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Get Rich in the NEW A.I. Revolution (2025)

268.023

And that's where you can get into 80% gross margin. And this is being a lot more hands-on with these companies to help them understand not only how to build the services, but also build the strategy behind deploying AI and making their business AI first, not getting sidelined by other people using AI. Number three is AI software with gross margin at 90%. That's my world.

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Get Rich in the NEW A.I. Revolution (2025)

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That is literally looking at a workflow or a process and thinking about if I use AI as a primary driver for solving that problem, how would the software work? And the crazy part is, is there's no more workflow. A lot of the AI software is powered through texts like chat, voice, or just does it on the backend and you never see anything.

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Get Rich in the NEW A.I. Revolution (2025)

307.151

Like I believe in this one so much that I've gotten all in on building an AI venture studio. One of the products that we're building at Martell Ventures is an AI powered business dashboard to tell you where the problems are in your business and how to fix them. Number four is AI digital products.

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Get Rich in the NEW A.I. Revolution (2025)

321.675

And this is 95% because if you build one program on AI and you sell it a thousand times, there's no real cost other than the hosting. And I've seen a proliferation on all the social platforms around people that are building massive audience.

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Get Rich in the NEW A.I. Revolution (2025)

335.122

Like my buddy, Dave Ebelar, where he's got 15,000 people in his community and he's monetizing using these digital products that help them go get better in their craft. And then he has this massive community that he gets to serve.

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Get Rich in the NEW A.I. Revolution (2025)

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Get Rich in the NEW A.I. Revolution (2025)

36.761

In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Now, before you can start making money with AI, you need to pick the right industry. I've built and sold three software companies. I've invested in over 100. I've been building technology companies since 97.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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Which brings us directly to step number three, sell to a rich customer. So Dan Kennedy, the marketing godfather, had this great quote. He said, it's easier to make a million dollars selling to millionaires than to make a million selling to everyone. So to win in today's AI world, you have to find millionaires in those boring industries.

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Get Rich in the NEW A.I. Revolution (2025)

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So these are the five hacks, the last one's gonna blow your mind, that I use to meet these millionaires. Number one is industry-specific events. This means you either go to them or you help create them. When I moved to San Francisco in 2008, I didn't know a soul, but a friend of mine said that all the people that you wanna get to know are speakers at the event.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

418.124

So go to the events, but better yet, what I did is I reached out to the organizer and I asked them to help out. So then I got access to the green room where the speakers were and that's how I started to build my network. Number two, hyper personalized email. When I say hyper, I mean like write the fricking thing.

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Get Rich in the NEW A.I. Revolution (2025)

432.954

I remember years ago, I got a cold email from a guy named Chris and he's like, Hey Dan, I know you don't know me. This is a cold email, but I follow your content. I kept reading and he said, I can make you money with your email. Give me a shot. Because of that hyper-personalized email, I let him take a shot. We sent the email, it made me money. Chris today makes seven figures working on my team.

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Get Rich in the NEW A.I. Revolution (2025)

452.824

Number three, offer an interview. I think using a podcast to build your platform, to get you access to the world's top millionaires in your space for where you're building your AI solution is a beautiful way to network. Think of it as flattery marketing. You know you wanna sell to this customer. You need to talk to them. Your ask initially is to get them on your podcast.

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Get Rich in the NEW A.I. Revolution (2025)

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They probably are gonna ask you what you do. You tell them, they go, geez, that's what we need. Could you come talk to my team about that AI thing you do? And that's how you build a relationship at scale to meet the millionaires that make money. Number four is host a meetup. And I'm doing this every week.

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Get Rich in the NEW A.I. Revolution (2025)

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I literally go through social media, find people that are doing cool things, and then I reach out to them to join a round table on Zoom. So I keep it super simple and we just connect, share what we're learning in the industry to be helpful to everybody else. So you don't have to make it more complicated than that. People just wanna meet other people just like them.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

502.871

If you're gonna do the work to organize a meetup or a Zoom call or a mastermind, they're gonna show up. Five, host a founder's dinner. And this is for me a theme dinner. Think of like AI founders dinners. So coming up, I'm gonna be in San Francisco. I'm organizing a founder's lunch AI focus, a founder's dinner AI focus.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

519.695

And I'm gonna find people on Twitter and online that are living in those cities, invite them to those meals and get to connect with them breaking bread. So now that you're crystal clear on your customer, let's start building your offer, which brings us directly to step four, create a high cashflow offer.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

534.169

See in business, I realized that profits cool margins are cool, but if you don't have cash, then your business is really tough to grow.

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Get Rich in the NEW A.I. Revolution (2025)

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When I was building Spheric, my first company, we grow so fast that there was this sound of cash flying out the door that always made it hard for us to scale until a mentor came into my life and showed me how to set my pricing and get my offer right so that I stopped financing my customers' problems.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

558.621

what most people don't realize is for a company to grow it requires money and most businesses don't create their offers to be able to finance the growth so then you end up acting like a bank to help your customers pay to solve their problems see revenue in a business that's vanity profit is sanity but cash flow is for your vitality so here are the key components to building a high cash flow offer

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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Number one is anchor pricing, and this will change the game for you. It doesn't matter what business you're in. In your pricing options, you want to have something that's really expensive, usually three to five times more than the second tier in your pricing, because then it makes everything else look cheap.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

597.664

So for example, if you sell AI consulting, make sure the top tier is three to five times more expensive than your middle tier or your lower tier to make those ones easier options for people to say yes to. Number two is implement scarcity. And you have to say this because it's probably true that there's only a few spots for you to be able to help those customers.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

61.347

I saw the internet boom. I've seen the Web 2.0 boom. I've seen the mobile boom. I've seen it all. I haven't been this excited in the tech industry since 97 with the internet. But what I saw a lot of people do back then is pick the wrong industry. And what I believe is true is the right industries are the boring ones, the ones nobody wants to talk about.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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So if they want to get started, they need to put a deposit down today to lock in their spot for you to get started. If not, there's no reason for them to make a decision today. Number three is add a bonus. The best bonus, something extra to give is usually the solution to the problem you're going to create after you solve the problem they came to you for.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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So if you're helping them build an AI agent, well, the next problem they're going to have is training their team. So your bonus would be free training after you build the AI agent. And my rule of thumb is I want to make the bonus even more valuable than the initial offer so that they feel like it's a no brainer.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Number four is volume pricing. And I know I said no discounts and this is not a discount.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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This is what you do if you can get them to buy a lot more of what you got. So if your initial pricing is for one year, but you can get them to buy two, three years worth of what you've got, then offer some volume discount. If it's for one seat of your software, what if they buy a hundred seats? How much cash can you get upfront from the customer transaction?

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

696.194

Because all that money that you're prepaying for a service that you deliver on later is your cashflow you're gonna use to invest in growth. To make this even simpler, if you want my internal offer template, just go find me on Instagram at Dan Martell to Elza Martell on Instagram. Just message me YouTube offer and I'll send you my internal playbook. Now that you got your offer, what do you do?

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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Which brings us directly to step five, sell before you build. Most people end up sitting down, getting ready to do business and then finally go out to the world and say, hey, buy my thing to find out nobody wanted to buy the thing because the way you designed it, the way you package it, the way it works is just not what they want.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

731.096

I've seen business person spend hundreds of thousands of dollars to find out nobody wanted to buy their AI solution. What I recommend is create the designs of what you want and then go to the market and have that conversation because no business survives first contact with the customer. Your key is to pre-sell your AI solution to then fund your development

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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build something nobody wants so here are the four key steps that you need to learn on how to pre-sell your ai solution number one is prototype this is the game changer today we live in this world that you can prototype your solution using paper that's an easy one figma is a more advanced one balsamic is really cool or go as crazy as like envision and really high fidelity mock-ups where it's literally almost photo realistic simulation of your ai solution

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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so that you can demo it to people and say here's what it costs and get them to buy number two is find your early adopters these are people within your industry that are willing to take a little bit of risk they're the founding 50 i call it those 50 get to co-create the software with you so that they help drive the product roadmap but they're your early adopters these are your customers that are going to be on board for the long haul

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

799.403

And those ones, you want to give them a bonus. You might give them time with your team. You might allow them to shift priorities in your roadmap. I've had people put the name of their founding 50 on the about page to thank and acknowledge them for supporting them in the early days. Whatever it is, make sure you go find those early adopters. Number three is ask for advice.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

81.394

See, in life, as in technology, as in AI, we need to focus on what's true, not new. Being too early to technology advance is just as wrong as being too late. So I'm gonna present to you five industries that you can get involved and use AI to make a lot of money today to take advantage of this gold rush. The first one is supply chain. Think about all the logistics that goes around.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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Here's what I've learned. If you want to sell, don't try to sell. Ask for advice. If you ask for money, you'll get advice. If you ask for advice, you get money twice. Okay, that's a pit bull lyric, but it works the same. If I reach out to people on LinkedIn and say, hey, I'm building this new AI, I'd love to get your advice. And then you demo this prototype software. They go, wow, that's amazing.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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How do I get access to it? And it says, well, it's still early. But if you want to be part of the founding 50, here's how it works. And you'll get first access in the next 90 days because then you take all that money and you go build it and then you deliver the software. Step number four is one conversion tool. This is how you sell your solution.

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Get Rich in the NEW A.I. Revolution (2025)

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Maybe it's going through partners that allow you to present your solution on a big webinar or it's using sell by chat because you have a big social media audience or you're just picking up the phone and doing outbound calls. Just choose one and go deep. And to do this the best, you want to

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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automate it and have a tool to do this so for example sell by chat use revio if you're gonna do calls you wanna use a tool for that but that's how you scale that one conversion tool to really get your first money to scale your ai solution now that you got some money in the bank it's time to build which brings us directly to step six build your mvp or what's called your minimal viable product

The Martell Method w/ Dan Martell

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881.533

You know what's crazy? Years ago, one of my buddies called me up because he needed a favor and he asked me if I could look into this software product he built. And he was three years building this software. He hired an agency. They took all his money. They never told him to ship it. They never told him to do anything different because why would they? They're getting paid.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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And I asked him how much money he was in so far for this software. $3 million. Essentially, you had a profitable business that turned out to be less profitable because it financed the software. Don't do that. I'm gonna teach you how to build an AI MVP that doesn't break the bank. Number one is no code. This is using pre-made tools like Gumloop I mentioned earlier, GoHighLevel, Make, N8N.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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There's literally existing no code platforms where for most of you that are building AI solutions, you can just use that and keep selling it over and over and over again. Number two is AI code. If you need something more advanced, there's literally new coding platforms powered by AI. It's kind of like this new thing called vibe coding.

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And I mean, tools like Replit and Bolt and Cursor and many others. You can even use ChatGPT to write the code and do things that are more advanced. And if you don't know how to use these tools or deploy your code, ask ChatGPT. It'll literally walk you right through the whole thing. Third is hire an AI developer. I literally hired one today.

The Martell Method w/ Dan Martell

Get Rich in the NEW A.I. Revolution (2025)

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And for me, it's all about test project first to see if they know what they're talking about. Culture fit, have that conversation with them, tell them the way you work so they're not surprised. And then be sure when you hire them that you've done the pre-selling because you have the wireframes and the solution that you've sold to give to the AI developer to build so they hit the ground running.

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But without this next step, you're gonna overwhelm yourself with work. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you.

The Martell Method w/ Dan Martell

44 Brutal Truths I Wish I Knew at 24

Recording this right now, I'm 44 years old. But if I had to go back and give my 24-year-old self some advice on becoming successful even faster, here's what I would say. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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And as much as you want to please people around you because you want them to be proud of you, you want them to support you, I want you to understand someday those people will not be in your life. And so often we're trying to justify our choices to other people. When we start off in life, we don't know any better. So we're always looking around and saying, does this make sense? Does this make sense?

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Does this make sense? And then you realize that nobody else understands. This is the crazy part. If you are successful, you will learn really quick that your parents and people you looked up to at some point actually didn't know any more than you. And you need to live with your decisions. So if you don't check in with yourself and say, hey, does this light me up? Does this make me happy?

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If I fast forward five, 10 years, will I be happy about this choice? If the answer is no, then you're living for somebody else. And that is a losing recipe. Number 26, you're allowed to love someone from a distance. There's a lot of great people, well-intended that I love that I have created space from intentionally. The reason why is their journey and their energy isn't aligned with mine.

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And that's totally okay. I can decide not to be so quick on a response to a text message. I can decide to say no to an invitation to go on vacation. I can decide to create some space and just not always be around on weekends. Whatever the scenario is, I'm allowed to protect my energy. Nobody is entitled to my presence.

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If I want to have a relationship with somebody, I can choose to express what my desires are. I can express to them when these things are said or this situation happens, I don't like it, I don't enjoy it. But if they don't hear that, that's cool. I can love them from a distance. Number 27, discomfort is often a sign of growth, not failure.

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When I'm uncomfortable, I always go to myself, ooh, worthy opportunity, worthy opponent. It's in that discomfort where I'm like, ooh, imposter syndrome, that I'm like, I'm about to grow. I don't beat myself up anymore. I don't tell myself I'm not good enough. Sometimes people are like, oh, I feel so scared to do this. I suck. Oh my gosh, I can't believe I feel this way. I'm not worthy.

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And it's not failure. Your discomfort is actually like a compass to point you in the right direction. It is a sign of growth. Number 28, the pursuit of perfection will lead to a life of misery. It's kind of funny because perfection is nothing more than procrastination in disguise. I see people all the time. They're like, I would do this, but this and this and this need to happen. No, it doesn't.

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I've learned over the years when somebody shows up and they're disheveled, they're untrustworthy, they're confusing to talk to, don't pretend like that's gonna magically go away. Instead, understand it won't. Number five, red flags never go down. Anytime I've gotten into business with somebody and my gut told me, I shouldn't.

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Well, I mean, I could do it, but then what would people think? Oh, interesting. Let's talk about that. Who are those people? What people? Your friends? Because I learned a long time ago, people that care don't matter and people that matter don't care. I'm going to move forward. If I'm not embarrassed by the first version of whatever I'm about to do, I waited way too long.

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It doesn't mean that you put it out to a thousand people. You put out to 10, get some feedback, put out to a hundred, get some feedback. If you don't do it that way, you'll always live in this life of regret because your best work or any work never actually got to help anybody. Think about it.

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Your worst video trying to teach something to somebody is better than the perfect video that took you 10 years to help because nobody saw it. And it was 10 years of nobody seeing it versus, hey, maybe it wasn't the best version of it, but you got it out. You did another one. And for 10 years, this content lived out there and was helping people and you waited until it was perfect.

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That is a life of misery. Number 29, success without purpose feels empty, even if it looks good on paper. I know people that are so poor, all they have is money. They don't realize that these things that we look up to, possessions, prestige, power, the money side of things, it

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It might look good on paper, it might make you feel good telling somebody at a party how much money you made, but the truth is none of those dictate the quality of your life. They don't talk about the character of who you are.

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In many ways, those are great ways for you to measure the value you create in the world, but if you don't focus on that, then you're gonna feel empty because you're always building from a place of not enoughness. Trying to use paper to fill that hole is like trying to fill a void that has no bottom. It'll never happen. Yet, if you find your purpose, you can feel fulfilled.

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You can feel absolutely full of grace and it takes nothing to feel that way. Number 30, your boundaries can make other people feel uncomfortable and that's their problem. Express your preferences. Express your boundaries. Let somebody know if they've crossed them. Hey, I just want to let you know that kind of language doesn't fly with me. Hey, I hear what you're saying.

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We don't need to use other people's names. We can have this conversation without disclosing who is involved. Because honestly, I feel uncomfortable when you share that. I'm a big fan of saying this is who I am. This is what I'm about. And I have no problem sharing that with other people. The ones that resonate with that game on, we're going to be great friends.

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The people that have a problem with that, that's their story and journey. And it's not my problem. I don't need to be friends with everybody. The longer you go trying to be liked by everybody, the longer you will stay in your prison. Number 31, not all pain is meant to be resolved. Some is meant to be felt. Had a friend recently had a massive realization and they shared that with me.

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And I said, feel the feels. There was nothing for me to do. There was nothing for me to say. There was no thing to try to fix. All I shared with them is feel the feels. Oftentimes those feelings show up because it's allowing us to process. It's allowing us to clear. It's allowing us to make sense of the situation.

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I've now realized if there's a red flag, if I feel it in my soul, I'm gonna move on. No proof needed. Number six, the person who needs nothing can't be controlled. Your attachment to outcomes, your attachments to goals, your attachments to how other people need to behave for you allows that person to control you.

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And I know we have this tendency to always want to either stop hurting or fix problems or find the meaning of the insights and why I'm going through this. Sometimes it's just to feel the feels. There's no place to get to. Just allow yourself to not push the feelings away.

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Let them come to the surface because sunlight sanitizes when we take the things that we're scared or ashamed of and we allow ourselves to feel that. And if we have the courage to share it with other people, like my friend did with me, I'll tell you on the other side of that is a feeling of lightness. Number 32, conformity is the silent killer of creativity and innovation.

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44 Brutal Truths I Wish I Knew at 24

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Doing things as you've been told, as they've always been, is where innovation goes to die. If you actually wanna do something that doesn't exist, you're gonna have to break the mold. You're gonna have to push the boundaries. You have to go test. There's this thing in science called the local maxima. And essentially it's the concept of the mountain that you're climbing, having a peak.

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44 Brutal Truths I Wish I Knew at 24

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You could find out that there's a bigger mountain that you could go discover, but to get to that bigger mountain, you have to go down the valley of the current one to go through that valley to come up the other side. That's conformity.

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44 Brutal Truths I Wish I Knew at 24

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That's doing things unlike everybody's done before, willing to potentially find something bigger and better, but being okay that if you don't, you just learned a lot. And I think too often people are like, this is how it's always been done. This is how I have to do it. If you wanna innovate, you wanna create, you have to be willing to be misunderstood.

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44 Brutal Truths I Wish I Knew at 24

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That's by going on a journey that nobody agrees with. Number 33, not everyone will be happy for your success, and that's okay. If you crush it, and I hope you do, here's what I know. At that level of success, what you'll be doing is you'll be living your truth. You will discover internally what lights you up, where your value is, how you show up, and you're gonna live that truth.

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And in that moment of you shining your truth, you will show people where they've been living a lie. Your success is going to shine a bright light on the parts of somebody else's life where they gave up, where they decided not to push as hard. They're gonna see you, and they might even say it to your face. I'm so happy for you, congrats.

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44 Brutal Truths I Wish I Knew at 24

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Behind your back, unfortunately, they won't say the same thing. And it's not their fault. I'm not upset when I see this happen. It happens all the time. I understand it. I have a lot of grace for them and I want you to know that it will happen and it's absolutely okay.

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44 Brutal Truths I Wish I Knew at 24

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Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode.

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number 34 sometimes failure is more valuable than success in the long run sometimes god's rejection is god's redirection you weren't meant to go down that path and at the time it might feel really hard because you put your life and soul into the project into the thing to the business of the relationship whatever it is and everybody else sees it as a failure you might see it as a failure i've just been doing this long enough to know i want you to hear this that that

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44 Brutal Truths I Wish I Knew at 24

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Your need of anything from anybody else is their ability to control your emotions, your happiness, your life. If you can get to a place which I encourage you to consider of showing up, being involved, but being unattached, then you can't be controlled and you get to create from a place of freedom. Number seven, everything you're insecure about is what makes you you. Think about this.

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rejection, that failure is God's way of redirecting. It's all he's got. He's like, look, I know you wanted to go do this, but it's very unlikely that in the long run, that's the right move. There's this other opportunity that's right there that if you just created some space, you'd probably see. And in the long run, that is the move.

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Steve Jobs said it in his commencement speech that you can't connect the dots looking forward. You can only do it looking backwards. And trust me, when I look at my life and all the crazy failures and redirections, it's bananas and yet perfect. Perfect. Everything I know today, all the people I know, the city I live in, the relationships, the wins, perfectly timed.

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Any one of these things that happened any sooner, I wouldn't have been ready. Going on Ed Milet's podcast, I shared it on the pod. I wasn't ready three, four, five years ago. Tony Robbins speaking on stage. A year prior, I wouldn't have had the experience I needed to be able to be in that environment, in a virtual environment.

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The first talk I ever gave, 40 foot ceilings, TV cameras, all that stuff. It was crazy. but I had the reps. Sometimes we feel in the moment that that failure means I failed, and I'm telling you, it's not. You learn the lesson, you move forward, and you will wake up in the long run and realize that was what you needed to be successful.

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Number 35, friends come into your life for a reason, season, or lifetime. and understanding the difference is a beautiful thing. For example, just because you went to high school with somebody 27 years ago and you haven't seen them in 20 years does not mean that you have to still be friends with them on Facebook. Just saying.

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44 Brutal Truths I Wish I Knew at 24

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I continuously curate, especially when the birthday notifications come up. I'm like, why am I friends with this? I don't know them. I've just accepted that some people come into my life for a reason. They teach me something. It might be a hard lesson. It might not be fun at the moment, but I learned something.

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44 Brutal Truths I Wish I Knew at 24

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Other friends come into my life for a season, maybe a specific phase of my life, my relationship status or the journey I'm on and the kind of work I'm doing. That's a season, a city I live in. That's totally fine. And then there's those people. I don't know if you've ever felt this, but I know it's true for me where I meet them and I go, this is a lifetime person.

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44 Brutal Truths I Wish I Knew at 24

16.633

In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Number one, true humility isn't about diminishing yourself, it's about elevating others.

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44 Brutal Truths I Wish I Knew at 24

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This is somebody who's got a big heart, incredibly talented, cheerleader, somebody I want in my life for the rest of my life. And those people you have to cherish. My mom used to say, if you could just find five people, fill up one hand, folks that you would consider best friends, that you lived an incredible life, that that was a life fulfilled. And I just think that's what I'm always looking for.

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And I use the fact that some people need to be removed out of my life, the reason or season, so that I can make space for those that are a lifetime. Number 36, what you focus on expands. It's just true. Focus stands for follow one course until successful. If you wanna win, focus. Focus means the decision to go all in. Focus means that you say no to 99% of the stuff.

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44 Brutal Truths I Wish I Knew at 24

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Focus means that you've given yourself no other option. When you hear burn the boats, the boats have been exploded. There is no other option. There's only one potential outcome and it's winning. And when you do that, when you focus on it, it will expand. See, most people want their bank accounts to expand, but they don't focus on them. They haven't looked at their bank account.

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44 Brutal Truths I Wish I Knew at 24

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They don't measure it. They don't look at it. I look at all of my goals three, four times a day. Why? What I focus on expands. If I want these things to come true, I got to get eyes on them. I got to connect with them. Say, does any of my time in my calendar reflect these priorities?

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There's no other person on earth right now that is you. There will never be somebody that is uniquely you. And the things that you're scared about, you have shame around, you're insecure about is actually your superpower. Because if you had the courage to share that out loud with other people, that would be the thing that their insecurity would resonate with.

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So don't tell me that you want to expand your life if you don't focus on the activities that actually would do that. Number 37, the freest person in the room is the person with no secrets. If you think about it, the person that has no secrets, nothing they're ashamed about, nothing that nobody knows about, they are open about who they are. Then they walk around with this lightness. There's no ego.

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They're not sarcastic. They're not jokey. I mean, I see these people and I know they're hiding stuff. Why would you say that? Why would you act that way? Why would you have to wear that? Why do you look this way? When somebody says something to me, I ask myself, why did they want me to know that? And oftentimes it's because they're trying to hide something.

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The more you do the shadow work it's called, the more you go to the depths of the bottom of the sea and you investigate what's down there and you give yourself permission to bring it to the surface and get some sunlight on it, you will feel so free. And if you're feeling like a prisoner of your life, it's probably because you haven't done that work.

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Number 38, don't make the mistake of becoming good at something you hate. I see people all the time. They're like, I'm not good with numbers. I'm going to go become great at numbers. No, you don't have to. You need to be able to do something with it, especially if it's part of your work, but you don't have to be good at it. I can be in business and not be good at something.

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I could own a restaurant and not be a good cook. I could own a mechanic shop and not know how to change my own tires. And what's crazy is that I could go learn how to do that, but I'd probably hate myself having to spend the time to learn that because I can't see how it'd add any value to my life, especially if I'm gonna eat at the restaurant and get the mechanics at my shop to change my tires.

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Too often, people spend a lot of time trying to get good at stuff they don't enjoy at all, and that holds them back from spending the time on things that they could actually be exceptional at because they love to do it. That's a better trade. Number 39, pain is inevitable, suffering is optional.

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It doesn't matter what life you're gonna live, where you come from, you will feel pain, period, full stop. However, suffering is an option because suffering shows up when you don't have purpose. If you don't have a reason for why you're going through the pain, suffering is gonna show up. Number 40, be blissfully dissatisfied with where you're at in life.

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It's okay to be dissatisfied with your accomplishments so far in your life. It's okay to say, hey, I think I can do better. It doesn't mean you're not grateful for where you're at. It just means that you know your potential and you wanna create and there's opportunity for you to be better at creating. I always tell people we're here to become the best version of ourselves, our 10.0 selves.

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that journey, we then show up and we share ourselves with others. It doesn't mean the desire to do more that we're not grateful for what we have. It just means that we're blissfully, happily, joyfully dissatisfied with our situation because we know we can do more. And that pursuit of growth is actually where fulfillment comes from. Number 41, your work ethic is a reflection of your gratitude.

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I see people that say they want Big things, they have big dreams, big goals, and they show up small. Small action, small consistency, small attitude. It's crazy, yet they want big things. Here's my philosophy. The reason I get up at four in the morning and I work really hard and I show up and I do right by other people is because my work ethic is 100% a reflection of my gratitude for my life.

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You're watching other people and you admire them because they share these areas of their life that you're like, I can't believe they just said that. Because it resonates with you. That is actually what makes you unique. Number eight, behind every strong person is a story that gave them no choice. I work with some incredible men in my office and some of them are massive bodybuilders, like crazy.

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The reason I show up is not from a place of lack, it's from a place of contribution. I feel personally, I've been given this frigging opportunity to do good, to help other people. I don't want to waste it. My creator said, hey, you've got these skills. I've given them to you. You worked on them. Please use them. And guess what? Because I do, more great stuff comes into my life.

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Because I'm useful, I'm giving more things that I can use to do more. Number 42, if you don't learn to love the work, success will always escape you. See, there's a saying that says the person who loves to walk will walk further than the person that's motivated by the destination.

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and that's true the person who learns to fall in love with the process the infinite game of life of showing up every day to do the work because the work instills the worth my self-worth is going to be a byproduct of me showing up and loving that process that i'll get results in my life because whether i got them or i didn't get them i'm still going to do the work

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that's what happens a lot of people they fall in love with the destination they fall in love with the money they fall in love with the accolades and then they get them and then they set up shop they stop growing they stop grinding because the whole point for them at the time was to get to this place and now they got something to lose but they forgot that it wasn't the place they were trying to get to or the thing they were trying to get it was who they became along the process that is the work you should fall in love with you should fall in love with the process of becoming more that'll set you up for an incredible life

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Number 43, peace begins when expectations end. Most people can't delegate, ask for help, share anything with somebody else because they have expectations about how that person will perform, what they should say back to them. And the truth is, is your inner peace will only begin when you don't have expectations from anybody around you.

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When you don't expect the world to be a certain way, that's where peace is. I don't care what happens in the politics or in the geopolitics or in the government. I am grateful for what I have because guess what? That in a different scenario, different situation, different place I was born, I wouldn't even have these. How about we just get grateful and have peace with what I have?

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That's where my expectations are. My expectations are on me because I can control that. Number 44, don't compare your chapter one to somebody else's chapter 44.

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long time ago i realized that in the game of success there are different chapters different ages if you think about it how long have you been consuming content like this if you started last year then you're at chapter one so for you to compare in my chapter 44 because i've been literally grinding my whole life to try to be better to overcome addiction to come out some dark periods to finally having some success to then trying to help other people for you to just start a year ago or not even start yet and compare yourself to me that's just crazy

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It makes no sense. And I just want you to understand that everybody out there in success world, you can't compare yourself to them. They're not you and you're not them. And they've been doing it for a different amount of time. And the truth is comparison is a thief of joy. Are you better today than you were yesterday? Even a little tiny bit. If you are, rejoice. Be grateful for where you're at.

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Be proud of yourself. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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And I know that the way they look, their discipline in the gym is a byproduct of some really, really deep pain. It's a trauma response. In many ways, it's their adaptations to some of the challenges they went through and that story gave them no other choice. It was actually what was required for them to deal with the situation they found themselves in. It's actually not a bad thing.

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You can use it to your advantage. Number nine, never use words like could and would. The reason I don't like these words is they have the assumption of failure in the language. Right off the bat, as soon as you hear somebody say, that would be nice. What you're saying is probably not going to do it. That could be nice. What you're saying is probably not going to show up.

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It's interesting how your language will dictate your commitment to a future. So those words, I just crumple them up and throw them out. It's either nope or yes, but there's no could or would or should. Number 10, confidence isn't about being loud. It's about knowing your worth.

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What I love is when I meet people and they don't say a lot, but they have this quiet confidence about them because they've shown up and gone to the gym. They've shown up and done the work. They know they're rich. They have nothing to say. They already know what they know, so they don't even talk. Think about if you had $100 million in your bank account, cash. How would you walk around the world?

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What essence would you give off to other people? Sometimes the people that are the flashiest, the loudest, they're the ones that are the most insecure. Number 11, you can't shoot a cannon from a canoe. Build the foundation. As much as you wanna come out running fast as you can, some of you guys are shooting cannons on a canoe and what happens? The whole thing topples over. You fall into the lake.

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Sometimes people want to take a bite out of something that's too big because it forces them to show up. The problem is that the bite's too big, which then creates a scenario where they're going to fail because they don't trust themselves.

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They take massive action and take risk around things that doesn't make sense, where if you just showed up and created the discipline, the foundation, then that massive action's got some footing to sit on. It might feel slow at first, but trust me, be impatient with action and patient with your destination and build a foundation where you can set up and load up and shoot a massive cannon.

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Number 12, you can't use someone else's map to find yourself. I believe that every person is here on earth to go on the journey to discover themselves. In many ways, goals are only as useful as they guide you to discover who you are. Other people trying to tell you the path, the journey, giving you their blueprint, it might give you clues. But the only place you should be looking is inside.

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I meet people sometimes and I give them a compliment and they go, oh yeah, but I actually suck at this. And I'm like. Hmm, interesting. See, what they don't realize is diminishing themselves is not humility. Say, thanks, I've been working on this because I got some great help from this person here.

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Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Number 13, if you're not constantly contradicting yourself, you're not growing fast enough.

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If you think of the idea of growth being change, learning new things, you're getting new perspective, then by the fact that you're learning and growing, things you used to believe, decisions you would have made in the past are no longer true, which means you're gonna have to contradict yourself. There's a direct correlation.

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The faster you grow, the more you realize that the way you used to do things can't work anymore. I always say to people, Often wrong, never in doubt. I know what I'm doing isn't gonna get me to where I'm going. I have strong opinions about what that might look like today, but I'm on a growth game, which means I'm going to contradict myself.

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Six months from now, I'm gonna say something and it's not gonna align with what I shared today, but that's okay because that's the whole point. If you are on a constant growth game, it will feel contradicting. Number 14, true abundance comes from appreciating what you already have. You don't need anything to be happy.

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When I work with clients one-on-one, I always ask them to make a list 25 years from now, dream a little bit. What do you want to accomplish? What do you want to create with your life? And they make this magical list of things that they envision. And I love that for them. I love that they took the space to download, create from their creator, design this life.

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But then shortly after, we're going to sit down and I'm going to remind them that all those goals, those dreams, those outcomes you want to achieve are just criteria you've made up to give yourself permission to actually be happy. to be content, to feel fulfilled. And the truth is none of those need to be there for you in this moment to feel that way. You can literally go to gratitude.

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You can go to abundance. You can go to appreciation. It doesn't mean you don't create. It doesn't mean you decide to say, okay, well, what I got is all I need.

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you're here to create you just don't create from a place of lack you create from a place of abundance and that is 10 times more powerful number 15 assume the best in others until proven otherwise my philosophy when i hire somebody somebody comes into my life a business partner a new friend i just assume they're awesome i just assume they're trustworthy i just assume from day one that they're great at what they do and i give them the responsibility i assume positive intent

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That's actually more impressive and the right way to work through life because if you're always talking down to yourself, then why would anybody want to work up with you? If you instead take that energy and shine it on other people, That's humility. Saying that you're not that good, giving somebody an open to criticize you is actually the opposite. It's actually false humility and not a good look.

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And I allow them to go out into the world. That being said, if they show me who they are, I believe them. But I just think too often, because we have trust issues that usually come from trauma, that we hold off from letting go. And it has nothing to do with the individual. It has to do with us. And our inability to assume the best in others is actually 100% reflection of who we are.

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And that one's a tough one to realize because you're like, what if they mess up? What if they embarrass me? What if they cost me money? Maybe. What if they never do that? And you didn't get the opportunity to go as deep or get as much support as you want because of your own fears. Number 16, fear will always give bad advice. Write this one down, tattoo it on your body.

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Fear will always give bad advice because it's based on a past that isn't true anymore. false evidence appearing real. That's what fear stands for. And things happened to you in the past at a younger age, at some other point with different people, and you're still operating from some projection of that situation happening again, when the whole scenario is completely different.

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New girlfriend, new business partner, new economy, new industry, all these things are new, yet you're responding out of fear because of something that happened in the past that isn't even possible anymore. Oftentimes our rumination around fear actually sets up the situation for it to repeat itself. Not because it was, because of how you showed up.

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Number 17, your comfort zone is where dreams go to die. Who you are today and what you wanna achieve your dreams is not who you need to be to achieve them, period, full stop. If you were, then you'd have those things in your life. If you had the mindset of a millionaire, you'd be a millionaire. And being able to go outside of your comfort zone is the only way you're gonna grow.

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In many ways, I like to tell people, once you see it, you can't unsee it. Once you expand, you can't contract. And to go to those places, to experience those things, to be pushed, you have to be willing. It's scary. But if you can jump outside of that comfort zone, sometimes it's a running ninja kick. I get it. It's so scary. You're like, if I don't do it now, I probably won't do it.

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Hey, start running, make that jump. But I promise you, your dreams, your goals, your outcomes live on the other side of you making that leap way outside your comfort zone. Number 18, surround yourself with people who challenge your beliefs, not just reinforce them. This is the way I look at my friendships. There are people I know that are cheerleaders. They're incredible people.

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They wanna see the best for me. They always want me to do well. And I love them for that. The challenge with those people is that they're never gonna push me to think differently because they don't wanna create conflict. So what do I do? I have to fight to get in a bigger room. I have to fight to get on a smarter street.

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I have to fight to get in a better peer group of people that are way further along than me. Why? Because they will challenge my beliefs. They will look at my strategy and go, that's cute. That's not going to get you anywhere as interesting. And the truth is, is they're saying that because they see my potential.

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So if you accept the people around you, which I get could be really great people, you're just going to have the same people reinforcing what you already know and believe. You're not going to be pushed to go find and discover new perspectives on life. And it's in those new opportunities, those new beliefs where you're actually going to grow the most.

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Number 19, if you want to be extraordinary, you'll need to be extra. which will feel uncomfortable. So many people tell me, Dan, you're a lot. Dan, you're too much. Guess what? If I'm too much, go find less. I don't want to be less. I know that if I want to live an extraordinary life, I have to show up in ways that other people think are extra. I might think they're absolutely normal.

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Number two, a smooth sea never made a strong sailor. Jim Rohn used to talk about it all the time. You can't control the wind, but you can control how you set the sail. A strong sailor understands how to set the sail. Everything gets better when it goes through some level of adversity. If you wanna be better, don't wish the sea was smoother, wish you were a better sailor.

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Getting up early, going to the gym every day, showing up as a leader. All these things might feel extra, but guess what? If my goal is to have an extraordinary life, it means that I have to make decisions or show up in a way that is extra. that is different from everybody else. And I never, ever, ever make myself feel bad for being extra.

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If anything, I'm looking for opportunities to actually separate myself. Number 20, happiness is fleeting, focus on fulfillment. A long time ago, I was taught this concept around fulfillment. Because everybody always says, when I'm older, I want to be happy. You ask your kids, what do you want to be when you're older? I want to be happy. Happy, happy, happy. People say this. I want to be happy.

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Is it okay if I'm happy? Here's what I know about happy. Happy is a moment in time. It's not a place of feeling. Guess what? When I was doing Ironman, when I was in the thick of the work and it required a piece of me that I didn't even know was there, was I happy? No. Was I proud of myself afterwards? You better believe it. Fulfillment is a byproduct of feeling useful.

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Nobody wakes up every day and says, I just wanna be happy and I'm gonna lay on the beach and drink Mai Tais. No, because in three weeks, four weeks, at some point, you're gonna ask yourself, what is the point of my life? I guess I'm supposed to be happy, but for some reason I feel empty inside because you're gonna die one day.

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You're gonna take that last breath and you're gonna look back and say, did I feel useful? Did I contribute? Did I show up? Was I an example to other people? Did my life mean something? And that is what fulfillment is all about. So focus on fulfillment. Before we get back to this episode, if you prefer to watch, your content, then go find me on YouTube. I have this episode on YouTube.

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I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Number 21, put your own mask on before trying to help others. When I got out of rehab, I'm 17 years old.

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I suffered with addiction my whole life and I wanted nothing more than to help all my friends and family members that also struggled. But it occurred to me and I was taught this. If I went out there and I started trying to do that, I would actually risk stumbling and relapsing myself because I didn't have enough time sober to actually be strong enough to even be in a position to help somebody else.

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And it felt really weird because I'm like, I know these things, I want to teach it. And everybody kept saying, focus on yourself, focus on yourself, focus on yourself. And it felt very selfish. Here's where I've gotten to. If I want to help other people I love at the highest level, then the best thing I could ever be is the best version of myself.

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And if I know right now I'm not there, then I just got to wait. I got to do the work. I got to create the resources, the opportunities for myself so that when that other person is ready and they come to me, I will be ready to help them. If I go too soon, then it's like two sinking boats trying to help each other. Focus on you. And once you're good, you'll be better for everybody else around you.

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Number 22, no one needs a change for you to win. Nobody. This one's gonna be hard. You might be in a relationship right now, have a parent or a friend, and you wish that they would change. You wish that they saw things the way you needed them to see it. You wish that they supported you. You wish that they were more motivated.

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I don't know what it is, but you have a wish and a desire for somebody else. And you think if they were only that way, then maybe, you'd win. How about you get to this place? Nobody needs to say yes to you. Nobody needs to change. Nobody needs to do anything for you to win because that gives you 100% control. That puts you in the driver's seat. That makes you 100% accountable for your life.

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And that's actually a winning proposition. Number 23, you're responsible for your own happiness, not anyone else. To the same token of nobody needs a change for you to win, I don't require anybody to make me happy. I realize that my happiness is a byproduct from the stories I tell myself from the events that happen in my life. Somebody cuts me off in traffic, I could easily get upset.

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Number three, discipline can fix 80% of your problems. One of the most unique things in this world right now is consistency. Watching somebody be consistent, go to the gym for 30, 40, 60, 90 days in a row, most people don't realize if you can just build that discipline muscle and show up every day, it'll fix most of your problems. Number four, when people show you who they are, believe them.

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I can decide that person cut me off, they're a ding dong, not cool. Or I can tell myself a more empowering story that maybe somebody that they love is sick in the hospital and they need to get there. And making that move, they didn't even mean to do it. They got to go see that loved one.

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If I was in that position, I would love some grace around the people in the street to get me into the place I need to get to see my loved ones. Those are all choices that I can make. And that's why I think a lot of people put their happiness into somebody else. Take that power back. Realize that your story you tell yourself is going to make you happy, not the activities or actions of other people.

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number 24 not all feedback is valuable learn to identify the helpful from the harmful i always ask myself when somebody's giving me feedback who is this person why are they saying this and if i implement it what do i assume the results would be because oftentimes it's more harmful than helpful some people mean well these are people that love you and they're giving you advice but they've never done it before

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They just don't want to see you hurt. So they give you advice that might make it safe for you to move forward, but it's not going to get you to where you want to go. If an enemy purposely put sugar in your water, would it harm you? Nope. What if a friend accidentally put poison in your water? Would it harm you? Yeah, it'd kill you.

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Sometimes the feedback that people are giving you is well-meaning, well-intended, and is actually harmful. So instead, what I want you to ask yourself is, who is this person? Have they achieved that result? Why are they telling me this? Are they telling me this because they want to sell me something? Or are they telling me this because they want to see me win?

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And if all things being equal, the person's been to where I want, and I feel like the feedback comes from a place of positive intention, then it's worth considering. Number 25, you don't need to justify your choices to anyone but yourself. You are living your own life.

The Martell Method w/ Dan Martell

Don't Waste This Year - 15 Principles of Success

I started out as a broke 17 year old struggling with bad decisions, addiction and ADHD. But I'm going to share with you the 15 principles of success that took me from that to selling three companies, writing a Wall Street Journal bestselling book and building a hundred million dollar empire. Welcome to the Martell Method.

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Here's one of my favorite questions asked somebody. What are you pretending not to know how to do? Why are you pretending? Who would you be without that story? A properly placed question can just shift your whole point of view and get you crystal clear on the next steps to move your dreams forward. The coolest part is the best leaders in the world, they don't give feedback. They ask questions.

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They coach through their questions. They help people realize what they should see, but they can't see because it's right in front of their face. There's a question I ask myself every day as an example to get me on track, to keep me focused, to bring the right energy. And it's, how can I appreciate even more God's grace and guidance in this moment?

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And I can ask myself that three, four, five, six, seven times a day, and it just gets me back on track. So what's your question? How do you get back on track after having a hard time? Tony Robbins has this great quote, and he says, the quality of your questions will dictate the quality of your life. ask better questions, live a better life. Which brings us to principle number 14, learn, do, teach.

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Eight years ago, I was speaking at an event in a prison and I met a guy that absolutely blew me away. Two months ago, I get off stage. Who do I find there? This gentleman, he wanted to say hi. He'd been out for a couple of years and he's now the executive director of a nonprofit helping people transform their lives who were recently incarcerated just like him.

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Because if you let your left brain convince you out of it, you're going to wake up one day wishing you would have made that decision. Regret minimization is acting in spite of fear. Which brings us to principle number two, play to win, don't play not to lose. I have so many rich friends that are always focused on not paying taxes.

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I came from that environment as a teenager. So you'll never know the impact you can make if you just follow this simple rule. Work harder on yourself than you do on your job. Become more so you have more to give other people. Have more to serve with other people. If you get out of your situation, it's your responsibility to send the elevator back down and help people come out of that hole.

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The philosophy of integrating your learning comes from nursing school. When they talk about it, they say, you got to learn it, you got to do it, and you got to teach it. If you learn, do, and teach, you integrate that knowledge into your life, it becomes who you are, not just information that you can memorize and recite to somebody else. It impacts your life.

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And if you become the example, then other people will feel that energy and be inspired by you. And that's why having that gentleman come up to me after I got off stage to tell me that I inspired him, and now he's inspiring thousands of people just like we were, that's crazy. you can do the same thing. Which brings us to the last success principle, number 15, define your why. 2024 was a crazy year.

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New businesses, big opportunities, stages, books, just everything was bananas. And I was already maxed out, but I had something on my heart I needed to do. And it drove me my whole life. It's been a big part of my life working with At-Risk Youth, but I started a new program called King's Club. It's a free youth program that I mentor 100 kids every couple of weeks personally in this building.

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And it's a passion project that's kind of become a movement in our local community. It's bananas. I get to sit down and have a personal connection with these kids. I get to mentor them. I get to show them my supercar collection. We get to talk about real life challenges that are facing them now. And my favorite part is I give every one of them a book, Think and Grow Rich.

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My why has been clear from the day I got sober out of rehab. I believe that your purpose sits right next to sometimes the worst thing that's ever happened to you. And for me, clearly being incarcerated as a teenager really affected my soul. And if I can do that for other people, that is my everything. If you have a why that's bigger than your fear, then you'll do it.

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You won't second guess yourself. You won't put it off. Your why has to be so powerful that it makes the how seem small. It doesn't have to change the world. It just has to change your world. Start with your community. Start with your backyard. So many people want to get up and it's like, I want to change the whole world. How about you just start with your world?

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How about you start with your community? You have people that are in need all around you. You don't have to make it this big thing. You just have to start. If you have a why attached to your do, it'll propel you forward with more energy and faster than you could ever imagine. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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They'll go so far down that strategy as they'll go and move to another country. How about go make more money? How about go try to be better? The world rewards those who make courageous decisions.

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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Even though you know it's going to be hard, if you make a decision that is forward movement, not away from pain, not away from a bad decision, moving towards it is going to come with so much positive energy that that momentum will actually help you get there a lot faster. So stop trying to act by reducing the downside, getting rid of all of it. They'll always be there.

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I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Principle number one, use fear as a compass.

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Risk is taking decisions with imperfect data. If you wait for everything to be perfect, trust me, the market would have moved on you. You're not going to make any money. Here's something to consider. You will lose. I believe that every time I have a business idea, I'm probably wrong about some aspect of the business idea.

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And what I do is I move really quick to figure out what aspects I'm wrong about. You just have to lose in small amounts enough so that eventually you find the win. Which brings us to principle number three, make your old high, your new low. A long time ago, I was helping one of my buddies with his business.

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And in a 12 month period, he followed everything I showed him and he made over 2 million in revenue. Now here's the deal. I told him, now don't go give it back. You have a belief around what you're worth. And if you go above that, then you start giving things away or creating situations where you lose. Think of it like your bank account.

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If you're used to having $1,000 in your bank account and it goes down to 50 bucks, you're probably gonna make a different series of decisions today to make sure that that balance goes up to 1,000. Eventually you might get it up to 1,500 and then you might decide to make some decisions to bring it down to 1,000.

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See how the old high has to become the new low because I need you to operate like it was 50 when it's at 1,500 so that it keeps going up and up and up. See, most people have these challenges around what they believe they're worth or what they believe should be there. And they will make decisions to go back. One of my business mentors, Ed Milet, talks about having a thermostat of your life.

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And you might believe you're an 80 degree type of person. And if all of a sudden the room heats up to 110 because you get around a bunch of high net worth people, you'll inadvertently cool the room down back down to 80. And if it drops down to like 60 or 50, you'll heat up

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up that room to get back to 80 it's a thermostat on your life in regards to what you think you deserve from health wealth finance your physicality your weight if you don't work on your identity what you think you're worth you'll always be cooling yourself back down and that's why i say you got to make your old high the new low so you operate as if the money's not there or the weight is more than it says so that you keep losing or gaining whatever it is you're trying to go after

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If you don't build that identity, you won't fight for what you think you're worth. It's actually being sick and tired of being sick and tired that's going to change the whole game. So build your identity to change your life. Which brings us to principle number four, permission is taken, not given. I had a client the other day say to me that he wants to make it before he starts making content.

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In many ways, he's saying, I need to wait to give myself permission to create content because I don't feel good enough yet. By whose standard? By whose definition of capable or successful or made it are you defining yourself? And why would you not want to share what you've learned that's helped you so far with other people? Why wait until everything's figured out?

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Your dreams don't need anyone's signature of approval. Most big businesses know less about their business than people just starting off. And people starting off look at these companies and go, man, they must have it all figured out. No, they don't. They're still trying to figure it out.

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They're still trying to figure out their next growth, their next product, their next opportunity, just like everybody else. The difference is, is they're not waiting for anybody's permission to make a decision. You should be looking for forgiveness, not permission. Too often, I see people going like, if I can just get on this podcast, then my life will change. What if they say no?

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You don't need anybody to say yes for you to win. You can decide. It's like people that work on teams and they think I need a title to give myself permission to even do that. What I've learned is a leader is somebody who has followers. A leader is not a title. A leader is not something that somebody blesses you with.

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You either show up as a leader and have people that admire what you're doing and want to follow you and learn from you, or you don't. You don't need anybody else's permission to take action.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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I used to think working hard meant grinding. My first company, I would do 100 hours a week, almost burning myself out. And it turns out that working hard and doing the right thing are not connected at all. Working hard doesn't mean hustling. Working hard means doing the thing that scares you.

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Which brings us to principle number five, measure what matters. To the degree that you measure with precision, you will get a result. Earlier this year, I had a goal. It was a crazy idea to get visible abs. I know it sounds trite and egotistical, but the truth was I heard somebody say, In the US, there's 22 million people with visible abs. And I thought, why not me?

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I've been going to the gym my whole life. I've been working out, doing ultras, doing Ironmans, but I didn't have visible abs. The way I ended up getting there is by tracking everything. I measured everything. My macros, my workouts, my calories burned per day, making sure I was in deficit, my weight every morning, every night.

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In 90 days, I went from 17% body fat, no visible abs, to about 6% body fat, absolutely shredded. Peter Drucker is one of my favorite business minds. And he has this great quote that says, what gets measured gets managed. Here's the way I do it. First thing is, I need to know where I'm going. I need to have that clear vision of what I'm trying to build. Most people, unfortunately, don't know.

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They just say, well, I want a better life, more money. I want to look better. I want to feel better. But those things aren't specific. See how there's no way to measure that? So if I know where I'm going, what I'm trying to create, then I start by writing down those goals. Then I review them frequently. Things like my bank account. I look at my Stripe login.

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I get emails every day with daily cash positions. I stand on a scale to make sure my weight and my body fat percentages are in line with my goals. The more I measure the daily, I set up a standard that makes my goals inevitable. If I follow a process and I measure these numbers and they go in the right direction, the end state of where I want to end up just happens to happen.

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It's a byproduct of making that decision. Which brings us to principle number six, your net worth is your net worth. When I moved to San Francisco, I didn't know a soul. So I decided to do something a little crazy and organize a founder's dinner. Essentially, I would just invite founders that I met to dinner.

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And I did this every week for months, eventually getting introduced to a guy named Alex and introduced me to one of my first investors in my company, Clarity, Mark Cuban. Most people do networking wrong. I'm going to share with you the best way to do it to connect with people that want to see you win. First off, the fastest way to create value for other people is to connect them with each other.

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So I just got off a meeting today at lunch where I brought six of my friends that don't know each other on a Zoom call, did some quick intros, had everybody talk about their latest projects, see if there's anything I could help them with, and then make sure that they connected with each other. In the Valley, the currency is introductions.

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I always think of this awesome quote by Joseph Campbell that says, the cave that you fear to enter most holds the treasure that you seek. Meaning the thing that you don't wanna do, that conversation, that decision, showing up to that place that gives you anxiety, that freaks you out a little bit, that's actually hard work. That's fear. And the fear is the compass in that situation.

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If you know a good person, another good person, and that one person can help the other and they need the help, make the intro. The other point is you always want to remember people's names. There's nothing worse than seeing somebody that you know and calling them buddy. Trust me, as a person that gets called buddy quite a bit, I'm like, you don't even remember my name.

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And they're just like, well, you know, I kind of remember meeting you at this dinner. It's like, it's all good. But if you want to make an impression, use it and remember it because it's worth everything to them. The other part is you need to know what people want.

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When you're talking to somebody, your job should be asking questions to figure out where they're stuck, what they're having trouble with, what are some of the big opportunities they're trying to execute on that they might need some support. And then think to yourself, how can you help? Maybe you have a skill. Maybe you've seen a reference.

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Maybe an article that you read recently you could share with them. You being that value-added person in their life is going to create the opportunity for them to think fondly of you. And it's all about reach and reputation. Who knows you and what do they think of you? but you won't really get rich unless you learn principle number seven. Spend money to save time, not time to save money.

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Remember this one time I was working on a startup with my co-founder. And we just got ourselves into a pickle. And I call him up and I'm like, hey man, let's meet at the office. And he says, I can be there in three hours. I just gotta get some laundry done and then I'll be in.

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And I thought to myself, you make a hundred grand a year and you're gonna go wash your laundry instead of just dropping it off at the wash and fold. And you walk by three of them on the way to the office. He's like, yeah, you're kind of right. And I said, man, I'll see you in an hour. You have to go solve bigger problems right now. Hire to buy back your time, not to add capacity.

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Most people just keep adding staff to start new projects instead of getting their time back to execute on the ones they know are going to make them money because they're involved. To do that, you need to understand your buyback rate. So you just take the amount of money you make per year divided by 2000. That'll give you a dollar amount.

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So if you make $40 an hour, you should try to find anything you do in your life where you can pay one quarter of that to somebody else to do it for you so that you can reinvest that money and you can pay someone $10 an hour to do something. Do it. Before we get back to the episode, if you're enjoying it so far, could you

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go ahead and do me a huge favor and leave a review on Apple podcasts or Spotify reviews, help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests. We can bring them to you. It would mean so much. Let's get back to the episode, which brings us a principle. Number eight, default to action. This one drives me crazy.

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The amount of times I've seen 40-page business plans from people talking about strategy this and process that and hire this. And I'm just like, the only thing you should be doing right now is selling something to a stranger to start the business.

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When I started Martell Media, which is a multi-eight-figure business today, I was on a hike with a buddy and I had this idea to do something completely different. And instead of talking Talking about it, I pulled out my phone and I texted a friend and got the whole thing started.

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I sold almost $100,000 of what I wanted to sell without talking to one person, made the offer, figured out how to take payment right after I sold it, and then moved the business forward. What your first move is matters less than just making it. Too often people try to make the right decision in business. Make a decision and try to make it right afterwards. Jim Collins calls these bullets.

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We want to fire bullets towards the target because we don't even know if we're close to hitting it. Once we nail it and we're getting towards the center, that's when we load up the cannonball and we take a big shot. Maybe, and I hate them, business plans or hiring a bunch of people or getting an office or raising a bunch of capital.

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A lot of people get imposter syndrome, but it just means you're stretching your identity. If you're actually in a room when you're the bottom person in the room, you're in the right room. You just have to rewrite the story that you're telling yourself. It's crazy because fear is the path. The obstacle is the way, as Ryan Holiday would put it. Fear just stands for false evidence appearing real.

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But doing that before you know that you've got a there there that the dog will hunt makes no sense. You want to be patient with results, but impatient with action. Which brings us to principle number nine, which is simple scales, complex fails. One of my favorite examples of this is Steve Jobs.

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After he sold Next to Apple and he came back, he looked at all the products and decided to cut almost 95% of all products down to a single product line. They had built 15 different desktop models and he cut them all except for one. If you want to grow something fast, if you want to grow things with ease. You have to focus on simplicity because complexity is easy. Complexity is human.

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Complexity is the default. Focus is everything in business. Follow one course until successful. If you're an entrepreneur, you get to choose the rules of business. Instead of adding things, think about how you can remove. What could you take away and it wouldn't break the system? That is a simple version of what you've got. Which brings us to success principle number 10, make people rich.

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It is the first thing I think about every time I start a new business. I want to figure out how do I make somebody else rich? Every one of my executive leaders have a compensation strategy where they have unlimited upside. I don't want to tell somebody, you can only make 300 grand a year. I want you to make 3 million a year. I want you to make 30 million a year.

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If you go and execute and create value that the whole team can celebrate in, I don't want them to be capped. I had a friend that fired his top sales guy because he was making too much money. Do you know how silly that is? Because if you paid him $400,000 a year, that means he made you $4 million and you fired him because he was making more than you. That's not a winning strategy.

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You receive what you desire for others. If you don't want other people to be rich, you won't be rich. Get obsessed with people's goals and problems. Figure out what they want to achieve in life in regards to their personal goals and figure out what problems you have in your business that you might offer them to go help you overcome. And if they do, you help them achieve their goals.

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That way they're aligned with what you need done. You have to have a big enough vision for your business so that your team's dreams and goals can fit inside of them. Because if not, they'll find some other place where it will. Which brings us to principle number 11, change your words and you'll change your world. I've coached tens of thousands of people all over the world.

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I can tell immediately if someone's gonna succeed or not just by the words they use. When you use the words like should, could, would, you're already expecting failure by just the language you're using to describe your situation or the future you wanna create. Language you use isn't just about communicating to other people, it's a signal to yourself.

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If you don't talk with confidence about the world you wanna create, then your ability won't come across as confident to help you with it. The way you describe your situation will either give you hope or fear. You don't think words matter? Trust me, your language matters.

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I remember one time listening to a guy and I really wanted to record that conversation and transcribe it and ask him to read it back to himself and say, do you think that person is confident? Do you think that person is certain about themselves? Do you think that person is somebody you'd want to bet on? I don't think people hear themselves enough or don't pay attention to their words.

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So even though you're scared, that's what courage means. Courage isn't taking action towards the thing you want because you're not scared. Courage means in the face of fear, you make the right decision. And fear acts as a North Star. You have to take action before you convince yourself not to do it. I would argue in that moment, do something quick.

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And if they did, they would shape their whole reality completely different because certainty comes from language. Today's energy shapes tomorrow's reality. Those words will shape that energy and your reality of tomorrow. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.

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It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to success principle number 12, actions prove your priorities. There is a huge difference between what people say they want and what they actually do. A lot of people might say they wanna lose weight, but then you watch them and they go and eat at a buffet.

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They go to the gym maybe once a month. They wanna get rich, but they never look at their bank account. I don't care what you say you want, I care what you do. If you tell me something's important to you, Show me your calendar and your bank account, and I'll show you your priorities. What you invest your time and money on is your priority. People say, oh, my family's important.

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Well, show me where date night is. Well, I'm busy with my business. Okay, what's important in your business? Well, I need more customers. Show me how much time you're spending on marketing, how much money you're spending on marketing, how much time you're spending on sales calls, all your time spent building product or doing the service.

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It's like, yeah, well, I have to build the thing so I can sell it. No, you don't. Most people lie to themselves about what's important to them Your priorities is all about saying no to something so you can say yes to something else. Which brings us to principle number 13, ask better questions. Anytime I coach a CEO or founder, I always ask them a simple question.

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If somebody bought your business tomorrow, what's the first thing they would change? Then it's a follow-up of why haven't you made that decision yet? That simple question will program their mind because an uncreative mind can spot the wrong answer But it takes a very creative mind to spot the wrong question. And the wrong question will drive you down a path that you can't come back from.

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At the time of this recording, I'm a 44-year-old multimillionaire, but if I could go back and give my 20-year-old self some advice on how to get rich a lot faster, here's what I would say. Welcome to The Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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Yes. Trying to take shortcuts today is only going to have to teach you those lessons that you're going to learn down the road when you actually win. Which brings us to rule number four, avoid difficult conversations, create a difficult life. I believe that success in all areas of life is on the backside of hard conversations.

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Don't let the fear of hurting people hold you back from seeking the truth. Most people would be wildly successful if they only learned to have hard conversations. The idea of a clearing conversation, of just speaking your preferences or speaking your mind or sharing with other people your vision for life and being okay with them giving you that feedback,

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Most people are scared to have those difficult conversations. And if you don't do them, it'll just make pain in your life. Which brings us to rule number five. Stop being so freaking serious. You're allowed to be successful and have a lot of fun. I can't tell you how long I went. 15 years trying to be Mr. Serious Pants and realized that I wasn't having any fun the whole time.

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And it turns out the fun part of me is actually a lot more fun to be around. Turns out top performers... enjoy getting done and also hanging out with somebody that makes them laugh. You're allowed to be incredibly disciplined and structured and also live an exciting life. The funny part is most people think that they're winning because of that seriousness.

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Rule number one, don't lean your ladder against the wrong wall. Most people don't plan for success.

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I actually think they're winning in spite of that seriousness. Which brings us to rule number six, which is success is not final and failure is not fatal. Here's the big idea. Success is not a destination. It's a journey and that journey should be cherished. You should understand that you have the privilege of dealing with all the challenges and setbacks and frustrations along the path of winning.

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And in the same breath, failing is not fatal. It's not gonna hold you back. Failing is learning. Finding that seed of opportunity, that lesson learned, When I create something, it doesn't work out the way I want it to. I just ask myself the question, did I learn? Yes. Perfect. Move forward. That's what shapes you. That's what gets you ready to receive the thing you've been asking for.

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Instead of being upset by these setbacks, you should be grateful. I give it zero effort because I don't want that negative energy slowing me down for creating in the future. Which brings us to rule number seven, stop waiting for the right moment. Make the moment right. Stop waiting for people to give you opportunities. Stop saying, well, I gotta do A, B, C, so I can do G. It's so crazy.

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You're allowed to just start. I heard a guy the other day, he wanted to be a director. He asked his friend, how do I become a director? He said, just start telling people you're a director. Do you know how easy that is? Go create opportunities and just take ownership of what you want out of life. There's no person that you look up to that was handed the perfect moment.

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What they did is they took action and then created it. That is JFDI. If you don't know what that stands for, Google it. It's on my license plate, is my core motto. It is what I live by. But that attitude will get you the results. Which brings us to rule number eight. If you want to go fast, go alone. But if you want to go far, go together.

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When you're alone, you can make precision decisions and move very quickly. Certain types of work need that because money loves speed. However, if you're trying to build something big, meaningful, durable, valuable to somebody else in the future, then you have to go with other people. You're never gonna get to your next level without other people around you.

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Other people are gonna shape your thoughts, are gonna shape your activities. They're going to support you in creating that vision. Learn to recruit, to involve, to collaborate with other people. Collaboration is the key. Co-creation is the path. Learn to do that like your life depends on it because it does. Being rich by yourself in a mega mansion is the saddest expression of wealth.

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Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to rule number nine, the best revenge is massive success.

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If you're climbing a ladder and you're successful, you might get to the top and realize it's leaning against the wrong wall. Then you got to climb all the way back down, grab the ladder, walk across the room to the right wall, and then lean the ladder back up and go through that whole process again. If you don't plan to be successful, you'll live a life of default, not design.

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I remember when I was starting off 15 years ago, I had somebody that literally said to me, you'll never make it. You're not as good as you think you are. And I don't even know why you try. To my face, and I took it. And instead of allowing it to beat me up, anytime I made a decision that day forward and it didn't go the way I want, I just kept saying, watch me.

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And I knew if I got up every day and I pushed and I grinded and I showed up and I did the thing and I started keeping the commitments I made to myself in private. Every day I did that was watch me. If somebody doesn't believe in you, the best thing you can do is just win. Here's how you know you got there. That person in the future apologizes and asks you for help.

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And if you've developed yourself to the point at that level where you have grace and compassion, you'll give them that help. It'll be tough, but it'll be worth it. Which brings us to rule number 10. The results you're looking for are found in the work you've been avoiding. I remember I did this 12-hour hike and it was one of the hardest things I'd ever done. Sounds easy, not easy.

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And one of the questions I brought to ponder was this Joseph Campbell quote, which says, "'The cave you fear to enter most holds the treasure that you seek.'" That concept is life. Most people avoid their demons when what they really should be learning how to do is how to slay them. Stop avoiding them. The work instills the worth. Doing the work is what creates you.

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Focusing on the thing that is hard is what's going to shape you to become ready to receive the thing you've been asking for your whole frigging life. And instead of being scared about it, I'm encouraging you move forward, lean into it. Working hard isn't about long hours either. It's not about hustling. Working hard is doing the thing that scares you most. Do that.

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Which brings us to rule number 11. Don't shrink yourself to make other people feel comfortable. I probably went a couple decades allowing myself to pull back, to play small, to communicate small because I didn't want to scare people away. I didn't want people to feel uncomfortable.

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I didn't want people to feel less than because I had big visions for my life and I knew that they didn't think that way. Don't do that. You have to be so okay being misunderstood for long periods of time by shining your light, by being so great or having a vision that makes other people feel less than or uncomfortable. It's their story, not yours.

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If you wanna live an extraordinary life, then you gotta learn to be extra. You gotta learn to be comfortable being extra and you should never dim your light because it blinds other people. Which brings us to rule number 12, fear will always give bad advice. Write this down. False evidence appearing real. I see this all the time with people around me.

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They're like, well, you know, I want to do this, but you know, there's always this risk. Says who? Who told you that? The probability of that thing being true is as likely as the opposite. You have the power to create your future because you have the power to create the energy that you create from. And if you decide...

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So don't get good at something you hate only to get there to realize it's not the life you want to live. Which brings us to rule number two. No one needs to change for you to win. If I wanna win, I gotta find the people that are gonna support that. I don't care what my parents, my friends, my partner, my kids say to me. I've gotta find the people that wanna support my dream.

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that fear is something you've made up that you can decide the opposite is also true you could ask yourself a simple question what needs to be true for me not to be scared to make this decision what needs to be true for me to move forward without the fear because it's giving you bad advice you need to create from a place of abundance abundance that source that energy that gives great advice

The Martell Method w/ Dan Martell

20 Millionaire Rules I Wish I Knew in my 20s

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode.

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Which brings us to rule number 13, exhaust the body, tame the mind. If you follow me on Instagram, you will see me post almost daily a picture of me working out with that quote. Why? Because I learned that the more I put my body through struggle, through stress, I decided to go in the pain cave. When I do that, my mind gets clear. My mind gets sharp.

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All the problems I thought were problems just magically dissolve because I've decided to go all in on the physicality strategically throughout my day to reset my energy all the time, especially if you're 20 years old and you're just starting off. If you can get your fitness in check, if you can learn delayed gratification, if you can learn how good it feels to go into the pain cave

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and rip those muscles. If you can build that consistency and build your confidence by keeping those commitments you make to yourself at 20, wow, bank accounts fill up. Which brings us to rule number 14, not everyone will be happy for your success and that's okay. As you start being more successful, the people that you thought had your back are going to probably talk crap.

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And the reason why is that in your winning, you've shown them where they've decided to pull back. Like in Australia, they call it crabs in a bucket. It's a metaphor for people trying to get out and do better and everybody pulling the crab back down in the bucket. When if the crabs just got together and worked as a team, they could all pull themselves out of the bucket. But that's not human nature.

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Mentors turn into critics and that's okay. You need to just understand it's coming. Stay close to the people who want more for you than more from you. People that are closer to your goals, not far from your goals. Those people are gonna make the transition easy. Which brings us to rule number 15, consistency can fix 90% of your problems.

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As I've already mentioned, consistency is the foundation of winning. That foundation is what you install everything else on top of. If you can't get consistent, how are you supposed to do big things? You're 20 with a big vision and you wanna create, but it's like shooting a cannon from a canoe. Your foundation isn't there. I don't care how rich you wanna be.

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If you can be consistent, doing the thing that you know will support your dreams, then it's not gonna work. So my challenge to you is this, Are you willing to do the boring work for a thousand days? Never missing. If you can commit to that, you will come out that other side a completely different person. Which brings us to rule number 16. Nobody cares about your story until you win.

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If they don't, that's fine. That's their journey. I need to go create a scenario or find the people that are gonna help make it happen. I don't ask anybody to change for me to win. I change. I do the work. I get good at dealing with the setbacks, the self-doubt. Everybody second guesses me. I learn how to overcome those things because that's a world where I control 100% of my outcomes.

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Some of you want your parents to care about how hard you work. Some of you want your friends to acknowledge that you're now successful. But you don't realize that you've only been doing this for a few years. And they've seen you be a complete twerp for a decade plus. You gotta understand, you have not proven to them that you are that person yet. And guess what? No one cares how hard you work.

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Nobody cares how long you work. So just go win. Don't worry about the praises, the victory. If you need praise to move forward, you've already lost the race. You have to learn to be okay making decisions with nobody praising you for you to win. So just go out there and do it. And trust me, all the setbacks, all the failures, they will forget the moment you win. Which brings us to rule number 17.

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The pain you feel today creates the strength you feel tomorrow. Most people can't deal with problems. And here's a crazy idea. You've never learned anything when things went right. Period. Full stop. What I've learned is over the years, when I was in my 20s, every setback, every frustration, every failed company was teaching me how to deal with higher level problems.

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And as I look back, the size of my problems dictates the size of my life. If I don't go through those challenges, I'm not gonna develop the armor that I'm gonna need for the next monster. At every level, you will find a new devil that has to be overcome. And the only way you learn how to do that is if you deal with the first one.

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Which brings us to rule number 18, peace begins when expectations end. Some of you, Think you're winning because of your perfectionism. And I'm telling you, the thing stopping you is your decision to be perfect at every step. Stop demanding perfection and start embracing progress. Evaluate where you've gotten to so far and celebrate that. Don't beat yourself up.

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You know, my coach says this all the time. He's like, you can desire for more. And in that same breath, be blissfully dissatisfied for what you've achieved. Acknowledge the journey and the person you've developed into today. Let go of what you think life should be and just start focusing on what it could be.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to rule number 19, you receive what you desire for others. The moment I stopped making it about me and started making it about other people, my whole life changed. When I realized it wasn't about me getting rich, it was helping other people get rich, I got richer. It's so crazy because you see this with artists.

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Oliver Anthony, he wrote an incredible song, Richmond, North of Richmond. He was interviewed by Joe Rogan and asked him, why do you think that out of all the songs you've ever written your whole life and being somebody that was a drunk living in a trailer, why you? And he said two things. I started reading the Bible and two, I stopped making about myself and I started making about other people.

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The more you desire other people around you to achieve, I'm telling you, it comes back tenfold. Which brings us to rule number 20, the world will show you where you're not free. It is one of the most powerful reframes I use on a daily basis. Anytime I'm facing a challenge or I'm frustrated with a situation, I get curious. I go, interesting, I'm not free right now.

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What is it about this situation that's causing me to be triggered? Because I believe it's in the discomfort of life that we are given our assignments to go do the work. And if I could have figured that out in my 20s, holy crap, I would have been even more of a weapon. Every obstacle is literally an invitation to break free from your old patterns. If you do that right, you will grow so fast.

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Which brings us to rule number three, play stupid games, win stupid prizes. So many people make this mistake. They do business with people they know are shitty. They get involved in selling crappy products. They raise money to build software that's essentially vaporware. Now, are there good companies in those? Maybe. But are you probably going to find the wrong one if you're just starting off?

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You will have so much abundance in your life. People won't understand how you've been able to do it so quickly. There's this book that's been written called trauma. Most people like get this book and put it on the bookshelf, never to be open. And I'm going to encourage you to actually open it up and read it because as you do that work, you're actually doing it for yourself.

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But more importantly, you're doing it for the future family you're going to build. Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

At the time of this recording, I've been in business for 27 years. But if I had to go back and give my 20-year-old self some advice on how to build a business a lot faster, here's what I would say. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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Don't have a lot of options. Don't have a lot of things to manage. Don't allow people to keep adding things to make it better. Fight for simplicity because complexity is the ceiling of growth. Number six, cashflow is critical. Don't finance your customers. If people want to buy from you and you have fixed costs, have them pay you enough to cover those costs.

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If you got to go and finance that through a investors, that means that you're essentially supporting their growth in their business through your bank account. I want them to pay me upfront. I want to finance my growth through my customer's financing. Number seven, model and modify. So many times I've had people that coach with me try to modify my instructions.

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And I know when I worked with a coach, I learned this the hard way where I would take what they said and say, well, mine's a little different and I'll do it this way. And it turns out it didn't work. Why? Because I modified too much. When you learn something new, do it exactly as they say. And then once you get traction and results, then you can modify. Number eight, 50 to fix it.

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The number one way you move faster to allow people to make decisions on your behalf when you're not around. I give everybody in my life the power to solve a problem if it's less than $50 without asking. They're just gonna tell me they did it afterwards because they gotta expense it. But 50 to fix it, huge leverage in your business. Number nine, be patient with results, but impatient with action.

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Number one, spend money to save time, not time to save money. See, most people are always trying to save money, but they don't realize that you have to invest money to save time.

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See, some people stress themselves out and they get overwhelmed because they have this big vision for their life and they don't see that materialize yet. When you have an idea, do it and be consistent over long periods of time. Don't do a lot and then slow down. It's not a sprint. It's a sprint within a marathon. Before we get back to the episode, if you're enjoying it so far, could you

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go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify. Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode. Number 10, if you think you have the answers to your problems already, you're in trouble.

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It's impossible for you to actually know how you're about to do the thing you need to do without going and studying it, without going to learn it from somebody else. I tell this to my team all the time. If you think that we're gonna win by the knowledge and the experience we have in this room, we're all in trouble.

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We all have to go outside this room to go learn so we can bring those best practices back here so we can execute faster. Number 11, don't waste time on hypothetical problems. So often when I'm coaching people, they ask me about a scenario that hasn't happened. Hypotheticals are hypocritical. Don't ask. You make up situations that haven't happened. So you solve problems that aren't problems yet.

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Instead of the ones you actually have, focus on the things that are real, not made up. Number 12, measure everything and make it visible. My philosophy is that sunlight sanitizes all problems. Meaning that first off, I got to measure if I'm doing it right. Step two is make it public to

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everybody so in my studio i have two dashboards for the different engines of my business that every person can see with names next to every metric that we monitor so that there's accountability if you measure it you can manage it number 13 focus stands for follow one course until successful i can't tell you how much wealth has been destroyed by being distracted

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Instead of saying, I'm gonna do one thing and follow one customer in one market, in one area and make $1 million. People think, well, I'm gonna do this and this and this and I have 17 side businesses. That's not focused. That's a distraction and you're not that good yet. Number 14, be the smallest person in the biggest room.

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When I look around my peer group, I want to feel like I'm trying to keep up to everybody else. Like they're so far ahead of me. If I'm the big dog in my little city, I got to go find a new city. If you're the smartest person on your street, you got to move. If you're the top person in the room you're in, go find a bigger room where you got to fight to get into.

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And these are not things you can easily get access to. Many of them at the highest level, it's invite only, which means you got to figure out Who's got the room? Who created it? And how do you create enough value to even be considered to be invited? But that transformed my life.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Number 15, play to win. Don't play not to lose. Too often people are trying to think about risk mitigation, trying to save every penny because they can't predict how could they keep doing it over and over. So they're playing defense, not offense. You want to wake up every day and go, how do I win?

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In today's world where you can spend dollars to buy back hours with the apps and the delivery and having things come to you and be able to have people all over the world support you in your dreams for a few dollars an hour, do that. Number two, solve problems for rich people, not broke people.

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You don't even want to talk about considering the option of losing because that energy will get you focused on it and what you focus on expands and you don't want that. Number 16, it's not who you know. It's who knows you. See, I believe that your net work is your net worth. And back in the day, I worked really hard to know the right people that could solve the problems for me.

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Now, I make sure that I have a personal brand and a reputation that precedes me so that when I need to solve a problem, those people are willing and wanting and available because they know who I am, not necessarily that I know who they are. Number 17, broke people get good at doing tasks, rich people get good at avoiding them. Just because you can doesn't mean you should.

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And honestly, the thing that you're best at becomes your Achilles heel as you grow because it's the thing you'll be most critical of somebody else doing for you that you give away last, which means that if you wanna be rich, be lazy. Don't give people the answers to the test. If you buy back your time, make sure it stays sold by not doing their work.

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Number 18, working hard actually means doing what scares you. Too often people talk about like, I'm hustling, I'm working hard. No, you're not. Show me the anxiety you have around that task. Tell me where you're outside your comfort zone. Because what I see is somebody that's working long hours, yes. Hard, by your definition, maybe.

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For me, it's what scares you that you don't wanna do that you know if you do will expand you. That's what working hard means. Number 19, doubt kills more dreams than failure ever will. See, most people doubt themselves to even start. They imagine this future of what could go wrong. So they have all this fear around even taking action. What I've learned is fear gives bad advice.

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Do things in spite of fear. Courage is not absence of doubt. Courage is taking action in spite of doubt. Number 20, build the people and the people build the business. This is one of the most powerful lessons over the years. I wish I would have learned when I was 18, 19, 20, because I would have invested in being a better leader for my people.

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I would have understood how to create a scenario where the people that I wanted to hire would wanna work for me because the best people, they're very employed. And what I've discovered is the ability to develop a person and understand their dreams and their aspirations and align their personal development to their achievement of their dreams, that is the skill of leadership.

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode.

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30 Business Cheat Codes I Wish I Knew in My 20s

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If you want your life to be easier, you want to have a business that thrives, you want to have a great job, go solve problems for people that have money. Broke people, they'll be a pain in your butt. You'll deal with them not paying you. You deal with the drama that they're going to come along with it because they expect everything for very little. Rich people, way easier to work with.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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Number 21, your team should work harder on themselves than they do on their job. Every Monday I do leadership training and I start with this quote where I encourage them, please, please, please work harder on yourself than you do in your role. Because in doing that, you'll be better for your job. It'll be better for your team.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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And that's a weird one for a lot of CEOs or entrepreneurs to understand, but that's what they should be asking. And if you do it for yourself, you'll be more for the people that need you most. Number 22, train, don't tell. The thing I see bad bosses do all the time is they run around telling people what to do. They correct, they fix, they tell, tell, tell.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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The problem is, is that if you keep doing that, you'll always be the bottleneck because if they don't get told how to fix the problem, they won't do anything. Instead, train them. Talk about the philosophies, the principles, the process to help somebody do the work right. If you train them, they'll scale. If you tell them, you'll fail. Number 23, lead like your five-year-old.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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The other day we were remodeling my studio office and my GM comes in and he asked me, hey, what are you doing with those shelves? Are you going to design them up? I just stared at him and I was like, I don't know. I looked at him and he goes, oh, got it. That's my responsibility. I was like, yes. He goes, okay, heard.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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And he left and he started working on hiring a designer to design the shelves because he runs the studio, not me. It's his responsibility. If you run around and keep telling everybody what to do, then you'll never grow your business because they'll keep coming to you for the answers. Number 24, results over effort every time.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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You know, I have some incredible leaders that work for me and sometimes they tell me they're working really hard and they're putting in super crazy hours and they're trying to get the results, but they don't show up. The only difference is the person. Either the person can figure it out and get the result or they complain about the effort.

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30 Business Cheat Codes I Wish I Knew in My 20s

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And having been doing this for 27 years, I will tell you, I don't care how hard somebody works on my team, I care about the results. Number 25, all business problems are just personal problems that manifest in your business. If you're stressed out at work, it's because you're probably stressed out yourself and that's something that happens at home and your work is just an amplifier of who you are.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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So if you learn how to be a better leader at work, trust me, you'll be better for your family. Number 26, people problem versus process problems. Anytime there's an issue in my business, I default to a process problem, not a people problem. See, most CEOs, when there's something that happens, they go, oh, that person did this. Nope, you hired them. There's a process. Is there a process?

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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Show it to me. Oh, there's not. If you're the leader, guess whose fault that is? Yours. Fix the process, train the person. If it happens again, now you know you have a people problem. Number 27, know what your time's worth. Rich people value their time. Poor people don't. It's that simple. The reason why they're small businesses is because small business entrepreneurs don't value their time.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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They don't even know what it's worth. They can't make a decision to say no because they think everything is a yes because they want to be busy. That's not how you grow your business. Number 28, I have to work with you before I work with you. I never hire somebody until I have the opportunity to collaborate with them.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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Number three, sell before you build anything. My default, as soon as I have an idea, is to run to find a customer. I sell before I've ever built anything. All my software companies, all my coaching programs, all my media stuff, always sell first, then figure out how to build it. Number four, you don't manage time, you manage energy.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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I don't wanna have the first time that we ever work together being after I hire you, after you quit your job, join my team, and now I see how we collaborate. That's crazy to me. So we always do test projects. I pay them for it, and it happens before we ever give them the job offer. Number 29. Use the 108010 rule to delegate without losing control.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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A lot of creatives are scared of giving up projects that feel like art to them, like they need to have their special touch. And that's why the 108010 is 10% ideation upfront to set the picture of what needs to get done, 80% execution by the other person.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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And that last 10% is integration where you get to sit down and add your fingerprint to the magic that makes it you so that it can have the feel of completion. It's the art form. It's the thing that actually makes it work, not the busy stuff. Number 30, have dreams big enough for your team's dreams to fit inside of. If you want to hire great people and keep great people, you need to have a vision.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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big enough for your team's dreams and goal to fit inside of. If you don't do this, they will find somebody else that does. And that's why I see great people leave companies all the time to go start their own company, to go build this massive success that they could have built inside the company they're at beforehand, but the leader didn't have this philosophy.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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Thanks for listening to Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

The Martell Method w/ Dan Martell

30 Business Cheat Codes I Wish I Knew in My 20s

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If I could go back and talk to myself about the way I structured my life, instead of just responding to whoever needed my time, instead put those projects tasks together throughout the day based on the energy I would have in the morning versus the afternoon, I would have got so much more done. Number five, Simple scales, complex fails. The best way to build a life that's awesome is keep it simple.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

The most productive people in the world, they don't rely on discipline and brute force to stay focused. They've found hacks to trick their brain into this superhuman level of productivity. So I'm going to share with you 10 hacks that will make you more focused even if you have crippling ADHD like I do. These are the strategies that I use to go from an ADHD mess to a hyper-focused CEO.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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I don't play video games. I don't vape. I don't do a bunch of stuff that would impede me from winning. And it requires that to have the level of focus we're talking about. The way I think about it, you know that game Plinko, where you have like these balls you drop at the top and it hits all these different pins and it goes all over the place. That's how most people live their life.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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My morning routine is where I create my proactive energy boost. The first thing I do is focus on my process for how I wake up, what I've decided to do. It's in my calendar. I move my body. I read my books. I ramp up my focus so that I can get my best work done. I'm all about energy. And there's two ways that I make sure that my day gets the best of me. First off is a proactive energy boost.

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10 Hacks to 99.9% More Focused That Cost Nothing

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That is how I proactively start my day. This is my morning routine. This is the philosophy of prioritizing the pump, getting it on the calendar, making sure my stuff's prepped. If I got a workout, I put that stuff out the night before. So when I wake up, it's ready to go. I don't have to have decision fatigue. The other one is reactive energy boost. This is when I feel drained.

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10 Hacks to 99.9% More Focused That Cost Nothing

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Maybe my eyeballs hurt. I don't know why sometimes that happens. And I just got to reset. I mean, the other day I was giving a talk and a guy asked me, he's like, Hey man, how do you deal with like feeling lethargic and tired? And like, you've got the weight of the world on you. And I'm like, dude, get up front, do some pushups. And I did the pushups with them.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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And we sat there and I said, keep going, keep going, keep going until he failed. And when he failed, I said on your knees and he went on his knees and then we're all done. I said, now, how do you feel? He's like nine out of 10. I said, that took 46 seconds. Most people don't realize they can reset their energy because you don't have energy. You create energy. I can prove it.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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If I told you you had $10 million cash in the bank, taxes paid, how would you feel? That feeling, where'd that come from?

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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up here the other thing i love to do is walking meetings or scooter meetings all my one-on-ones are done on a scooter why a lot more fun which brings us to hack number 10 find your flow you see i grew up thinking i was broken i was told i was broken needed medication put on ritalin when i was 11 and what i've realized it wasn't that my mind was broken is that i just needed to find a different way to work that worked for me so here's what i know your journey will be very unique

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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Nobody else can tell you how to do it. I can give you some thoughts, but you got to figure it out for you. Take the time to reflect. Journal what you're thinking about. What's working? What's not? When I did this, I felt really good. And then constantly tweak. That's what I do. I look at my calendar because it's designed. I said, that felt good.

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10 Hacks to 99.9% More Focused That Cost Nothing

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And some things used to give me energy that was very productive. And all of a sudden now, based on where I'm at in life, it doesn't work for me anymore. And you're allowed to iterate. You're allowed to take stuff out and try new things on. Like new clothes. Does it fit well? If it doesn't, take it off. Go find something different. The big idea, though, is don't give up. Don't give up on you.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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I know that if you master the ability to find your energy, your focus, and your flow, your dreams exist on the other side of that. Thanks for listening to The Martell Method. If you like this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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What I want you to do is break out all the other options, which is those pins, drop the ball, go straight to the middle. If you think about each one of those as being a energy unit of focus, then you would just literally focus and stack and focus and stack instead of spreading yourself thin across so many different options. So what goes on the not to do list? For me, number one is low value tasks.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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Anything that can pay anybody else to do for a little bit amount of money or just use an app to get brought to me or get done, I'm not doing it. Number two is bad habit and vices. Some of you guys have bad habits of not confronting people that say shit about you. Some of you have vices like you literally lay in bed and hit the snooze button 15 times before you get out of bed.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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Those things have to go. The third is energy vampires. When I'm interacting with somebody, they either give me energy or they take my energy. The people that take my energy, see ya. Which brings us to hack number two, create focus triggers. Most people wait for inspiration to do work or hope they'll magically get in the zone randomly to start doing the work.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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I create a structure to get myself into flow so that it is by design, not random. See, flow state isn't random, it's designed. And when you're in it, guess what? I don't think about going to the bathroom. I don't worry about what other people think of me. I don't worry if my work's very good. When I'm in flow state, it produces the best work possible.

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10 Hacks to 99.9% More Focused That Cost Nothing

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The way I quickly get into flow is I create focus triggers. So for example, the location, the chair that I sit in to do my reading, to outline my goals, to ideate. I mean, even when I go off sites with my wife to plan or quarterly planning or year-end planning, those are triggers for us to focus on designing our future, not worry about what happened this week or next week or anything like that.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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You can start using these today to stop fighting against your brain and start using it as a superpower. So with that being said, these are the 10 hacks to unlock insane focus. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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The second is sound. When I need to focus, I have to have music playing. It's a vibe, it's a strategy. Deep work, I'll sometimes put on playlists that have no words or I'll use a special app that uses binaural beats to actually improve my ability to focus. Headphones are a must because I can't be distracted with other people's noise. And the last one is routines.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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When you look at world-class athletes and you think about how they visualize, how they warm up, the way they structure their day, their week, their month, it is a rhythm. It is a rhythm of success and it is a routine. And a lot of people think, well, that would be boring. You know what's not boring? Having the resources to do what you want, when you want, with who you want.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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And if that requires some level of routine, sign me up. Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to hack number three, start on hard mode.

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10 Hacks to 99.9% More Focused That Cost Nothing

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This one is wild. is that a lot of people try to start easy. Let's make it easy. Let's build momentum. How about stop trying to create momentum with easy wins? I think if you want to focus and get things done, attack it. Like go all in. Like literally start on hard mode. Make it hard. If you do everything that's easy, it's kind of like starting your meal with dessert.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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Sure, you might enjoy it and it might fill you up, but it's not gonna give you the nutrition you need to actually build your body and you'll be too full to eat the real food. So to me, we start with the thing that's the hardest, not the easiest to do. In many ways, the hardest task is to stop picking the easiest task. So to dial this in and really get your focus, we have to do a few things.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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First off, we have to choose the one thing. What's the one thing? For most business owners, it's marketing. For most individuals, it's working out. But what's the one thing that if you do first, as soon as you wake up or you sit down at your desk, that it will set you up to win, that it will build that confidence to create momentum, that will give you the vibe of success?

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10 Hacks to 99.9% More Focused That Cost Nothing

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That one thing, if you just nail it out of the park every time, it's kind of like that first domino effect.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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that you know if you get that right the rest of the dominoes will fall down that's where we start then what we do is we do deep work blocks for me it's first thing in the morning i used to be a late night guy and you can do that too but as soon as i had human alarm clocks aka kids my mornings became my most precious time because that's when i create connected to my creator when i think of like writing outlining these videos creating videos coming up with new ai companies to start strategy work

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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It has to happen first thing in the morning in my deep work blocks. And it all happens before checking my email, social media, or anything else. I can't tell you how my energy is affected by the things I consume. And if I accidentally go down a rabbit hole and see stuff or check things, and all of a sudden, oh, I have this like, oh, crap feeling.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with hack number one, make a not to do list. Here's my philosophy. Focus is a filter, not a muscle. Stop trying to brute force yourself into focus.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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And now I'm supposed to go dream, ideate, design something cool. But I'm in this headspace of like, oh, no. You know what I mean? My day is going from bad meeting to bad meeting. I love the people I work with, but nobody brings me anything other than problems to try to resolve. So I can't check my email before I do the right work.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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You can't be like reading comments on your social media feed about what people think of you before you go sit down and create more videos to help people because you're going to be like, oh, screw that person. I'm not even doing this video anymore. See the challenge with that? Which brings us to hack number four, be hard to reach.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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When I was sitting down and editing my book, Buy Back Your Time, I had my buddy Chris and we got in my car and we drove to the mountains. There was no internet. There was no connectivity. And we stayed in a cabin and we got our laptops out and we edited literally for 16 hours a day. We did it for five days. We had a rhythm of working out, editing, lunch, editing, dinner, editing, pass out.

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10 Hacks to 99.9% More Focused That Cost Nothing

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The reason we were able to do that is because we were disconnected from distractions.

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10 Hacks to 99.9% More Focused That Cost Nothing

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see some of you make it too easy to be interrupted the notifications are going off the phone's going off your inbox is like blowing up i mean your inbox is nothing more than a public to-do list of other people's priorities on your time my philosophy is you want to be easy to find all over the internet but hard to reach the only way to make that work is to use these strategies the first is turn off all your notifications

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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I mean, go into the app under notifications and I dare you to swipe them off. The only two people in my life that can get through to me is my wife and my assistant. Other than that, everybody else can wait. The second thing is to schedule time to respond. See, I do reply to people, text messages, et cetera. have it in my calendar. So it's dedicated that way. It's a forcing function.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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If I got 60 minutes, I'm spending that 60 minutes heads down. I was standing in the hot tub behind me earlier, replying to all my text messages. So call that net time, no extra time post-workout hot tub, sitting there, text messaging, creating momentum in my life, figure out how to put both of those together. The third is use focus signals.

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10 Hacks to 99.9% More Focused That Cost Nothing

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So for me, I have my headphones on, please don't talk to me. Unless it's an emergency, I do have a rule that if you come in my office and I'm on a call, you then have to present on your call. So my kids have been on board meetings. They've been on pitch meetings. They literally, if you're in the room and you're asking me a question, I'm not going to introduce you to the people I'm talking to.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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My kids are my priority, but they know if the doors close and unless it's an emergency, they don't come in. It is so hard for me to focus, to get in the zone that when I'm in it, I got to protect myself. And the fourth one is just remove yourself. I have team members that choose on certain days. I don't want to come to work because I'm going to sit at home.

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10 Hacks to 99.9% More Focused That Cost Nothing

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No distractions, no conversations, no taps on the shoulders, no got a seconds, no nothing. Just boom, get it done. Other people, they go to coffee shops. Here's an advanced move. Don't take your power cable with you. That way, when you're there and you know your battery slowly down, slowly down, slowly down, it'll force you to get that work done. But coffee shops are great. Other offices are great.

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10 Hacks to 99.9% More Focused That Cost Nothing

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You can literally go to your buddy's office and say, hey man, can I hang out in your conference room? Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to hack number five, turn up the pressure. So imagine this, you've got to move out of your place, but you got three months to move out. Think about how you would approach that.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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You would probably take your time, walk around slowly, get distracted easily, to pack sometimes. You wouldn't move with a sense of purpose. But if I told you I had three days to get out of your place or lose all your stuff, you wouldn't waste a minute. That's what it means to turn up the pressure. And there's two ways that you can do this to yourself before the world does it to you.

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Decide what you don't want to do so that you can make decisions quicker. If every new decision comes into your life and you have to sit there with the mental overload and brain powder, try to make a good decision because you haven't set up a filter, it's going to drain your energy. To me, a new yes, is a no to your dream and a no is a yes to your goals.

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10 Hacks to 99.9% More Focused That Cost Nothing

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The first is to shorten the timeline. You see, there's this thing called Parkinson's law that states the work will expand to the available time given to it, which means if you give yourself a lot of time, you'll take a lot of time. When I'm talking to people on my team and they're like, yeah, I'll get that to you at the end of the day or the end of the week or the end of the month.

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I'm like, no, no, no. Why not 3 p.m.? Why not Wednesday? Why not the 10th of the month? Most people default to just giving themselves arbitrary timelines that don't force the creativity and the focus to get more done. The second is to increase the stakes. What happens if you don't? See, then you don't have an out. There's this woman on my team, Jen, who wanted to lose weight. She was sick of it.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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She told the whole team. She asked me for my help. I said, do you want the real stakes? She said, yes. I said, cool. This is how it works. If you don't hit your goal by a certain date, you can't stay on the team.

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10 Hacks to 99.9% More Focused That Cost Nothing

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And she went, oh, no. Well, that's what I'm saying is like, I care about you. I want to see you win. You asked me for my help. That's real stakes. See, most people don't have any downside if they don't do. And because of that, they don't do. Which brings us to hack number six, train your algorithm. What I find fascinating is

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is the billion dollar tech companies these giants hire the world's best psychologists to design software with one purpose and it's to distract you to get you to come back in the app i'm talking they run split tests on the red for the notification jewel they'll run a b tests on the message of the notification they send to your phone all to get you back and distract you however

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You can fight against it. See, I actually use my social media feed to feed my brain. And this is how I do it. First off, I teach it my preferences. I search for things I want to learn about. I leave a comment on the videos that I find interesting. And that tells the algorithm I'm engaged.

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10 Hacks to 99.9% More Focused That Cost Nothing

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Second is I unfollow any account or mute friends that are not contributing to the areas I want to learn or get better at. And I'm unapologetic about it because my feed works for me. I don't work for it. And the third is integrate what I learned. So there's one thing to learn something, see something, save thing. I'm saying share it and more importantly, teach it.

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When you teach other people, you will learn completely different. Which brings us to hack number seven, design your perfect week. This one is gonna shatter some of your beliefs, but multitasking doesn't work. It's crazy, but it takes 23 minutes on average to refocus after your distraction. So when you're doing work, you gotta fight for that focus.

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The funny way I like to think about it is multitasking. It just means screwing up multiple things at once. So this is what I suggest to create your perfect week. The first area is start with the big rocks. These are the non-negotiables. These are the things that you know that if you get done, everything else will be good.

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This is the date nights, the workouts, the reading time, the strategy meetings, the weekly rhythms with your teams, the best practices for the best life. The second area is understanding that theming your days for different things like marketing, Sales, strategy, one-on-ones will help you understand where to put things in your life on what days so it's not a decision every time.

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10 Hacks to 99.9% More Focused That Cost Nothing

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If you think about the most successful people, you see that success is a subtractive process, not an additive process. You don't do more to win, you do less, but you make the things you say no to the right yeses. So when people ask me like, hey, Dan, what did you do to be successful to drive those cars or fly around on your plane? It's what I don't do. I don't drink. I don't gamble.

The Martell Method w/ Dan Martell

10 Hacks to 99.9% More Focused That Cost Nothing

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The third area is batch and block tasks together. That ability to take your content creation or all your conversations and batch them together and block it in your calendar into 30 or 45 minute meetings is a game changer. And the most important is plan around your energy, not just your time.

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10 Hacks to 99.9% More Focused That Cost Nothing

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I know there's certain types of tasks I do in the morning that fuels me to the next level of tasks, that fuels me to the afternoon, that fuels me to the nighttime with my family. And if I did them out of sequence, I wouldn't be good for anybody. I wasn't gonna do this, but it would be probably pretty me not to do it.

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Essentially, if you want my perfect week template, what I use to structure my week every day, just find me on Instagram, message me the word perfectweek and I'll send you the direct link to the doc. No opt-in, no email, my gift to you. Which brings us to hack number eight, gamify your work.

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The reason why video games are so addictive is because they have levels and you visually see your progress when you're playing them. And what I've learned in life, new levels, new devils, and it'll make you want to progress when you understand you're getting better. So design your life where you can measure the wins. You don't get distracted because you're bored.

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You get distracted because you can't see your progress. Progress is happiness. Anybody that's struggling in life right now, I know that if they made a little bit of progress in their life, they would just feel better. So let's gamify our work so that we show up with focus and attention. Number one, we got to track our streaks. Jelly Roll came out with this great song about winning streaks.

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And I just love that philosophy that if you measure yourself, yourself doing something and you can go day after day after day and just make it a simple win that day. If it's 10 sales calls a day, how many days can you go in a row? My buddy Ben has been working out. I think he said the other day, 1200 days in a row, he's worked out and he's done his unrequired workout. That's wild.

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The second is you got to create milestones for the rewards. This is my favorite because I like to buy things and go on trips. I like to use milestones as a marker for rewarding myself like vacations with my family or my friends as a way to have something to build towards. The third is make it visual.

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I'm a fan of technology, but I will tell you when you have that in front of your face as a poster on your backdrop on your computer, put it on your whiteboard. I don't care where it is, but get it outside of your brain and put it out in front of you so you can see it every time. That makes it fun. The fourth is do it together.

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The more people you can enroll into the process of winning, you will create focus around your outcome like you've never felt because the truth is, is you'll do more for other people, especially if you're the person that got them to start that competition or that weight loss thing, then you will do for yourself. So having that group of people to do it together with is a pro move.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to hack number nine, manage your energy. Exhaust the body, tame the mind. If you follow me on Instagram, and if you don't, you should because I'm a good time, you will see me post almost daily, exhaust the body, tame the mind. For me, my energy is a byproduct of my habits. And if I've got things going on in my mind and I need to focus. I got to first exhaust my body.

The Martell Method w/ Dan Martell

How to REBRAND and Level Up Your Life (7 simple steps)

do you ever feel like you're stuck in a loop living a life that doesn't feel like you like something has to change i'm going to share with you seven simple steps to rebrand your life because i used to be there i've reinvented myself multiple times rehab at 17 going from broke to millionaire at 27 and from introverted tech nerd to extroverted ceo but here's the thing real transformation

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I don't let people speak my past onto me and talk about how I was because that's not who I am. Funny enough, when I see people as a joke, I usually say, hey, I'm Dan Martell. Let me reintroduce myself. Because I've been going through so much growth and change and trying to evolve as a person that the person they knew fundamentally isn't the same version. And when we do that, we burn the boats.

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We make it so that there's no going back. When I decide to get in the best shape of my life, that is the new version of me. And if I used to hang out with you and go out for wings and drink a bunch of beer and now I don't drink anymore, I don't need to hear those stories about a person that I am no longer. When you rebrand yourself, you have to let the old person die. And it can go even further.

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For example, if you got in shape and your clothes is baggy, you need to throw out your old clothes. The other day I was at an event and somebody introduced themselves and showed me their belt buckle because I always talk about belt buckles and bank accounts. And they were on the last hole. And I said, OK, now we do this. Give me your belt. He's like, why? I said, give me the belt. Take it off.

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Your pants going to fall. He goes, no. I said, well, give me your belt. And I took his belt and I said, I will buy you a new belt. This belt is dead. You need to go find one that fits you. Most people keep their big clothes around just in case. No. Donate it. Go buy new stuff. If you all of a sudden came into money, go close your line of credit. You don't need it anymore. Decide to burn the boats.

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Make a commitment to the new you. That mindset and identity. If you do those things, it will stick. I understand rebranding and reinventing yourself sounds scary, but it's also exciting at the same time. And the thing I really want you to consider is that most people think you can live for others or you can live for yourself, but living for yourself means you can be more for others.

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You just have to keep on going. Now, if you want to go deep on the rule of 300 and how it'll save you 15 years of your life, click here and I'll see you on the other side. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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I used to think that I'd see a person in a really fancy car and my dad used to say, that guy's in the mafia. Doesn't know him, doesn't have any proof, but because he always said it, I always assumed if somebody was driving a nice car, they got to be in the mob. What's crazy about having these beliefs, it's kind of like climbing a ladder with a 250 pound backpack filled with rocks.

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It makes life so much harder. And if you don't believe that you deserve more, you don't believe you can become more, you have negligence.

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negative beliefs about being successful or limiting beliefs about what you can do it's hard to win and what I've learned is you'll never get a penny more than you think you deserve see people think it's about what you have in your environment it's not it's your mindset it's what you believe you deserve if you don't believe you deserve something you'll work really hard to get rid of it I see it happen over and over again here's how you bust those beliefs

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Number one, is it really true? Is it really true that people that are incredibly healthy and look fit don't have any fun? Is it always true? People that are rich, are they all evil? You thinking you're not smart. Is it really true? Have you ever learned something? Yes. Well, that means you can learn more. You can become smarter. The second thing is, where did that belief come from?

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Either limiting or negative belief. Who taught it to me? When did I learn it? How old is it? And most importantly, the third question I like to ask myself is what needs to be true for me not to believe this? Would I need to meet somebody that was kind and gracious and giving that is also rich?

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Would I need to sit down and just have a conversation with my parents and ask them like, why did you teach me that? Or where did you learn this? And see if that actually has any substance. I remember one of my friends, Mark, had a really hard time charging what he thought he was worth. And I said, well, what if you took 10% of everything you made and you gave it to your church? And he lit up.

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And all of a sudden now he wanted to charge people more money because that money meant he was giving to other people. Because for whatever reason, he thought making a lot of money was bad. Well, what if you make making a lot of money good by not being that person just hoards it? So the first step to rebranding your life is getting rid or rewriting these negative or limiting beliefs.

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isn't about isolating yourself and changing who you are. It starts by shifting who you believe you are. And if you follow these seven steps, you will have to reintroduce yourself because your friends and family won't recognize you. So if you're ready to go all in, these are the seven steps to rebrand your life. Welcome to the Martell Method.

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Which brings us to step number two, describe your future like your present. When I started my first company, I read a book. It's called Good to Great. And it gave me the framework of thinking how to have a vision, how to create. And it told me to have a BHAG, a big, hairy, audacious goal. And back then at 25, 23, 24 years old, I wrote down $5 million, five countries, 50 employees.

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At the time, I might've had four or five employees and maybe a couple hundred thousand in revenue, but I believed it. I put it in my pitch deck to new employees and my onboarding and to my partners. And I just kept telling people over and over and over again, And what happened is because I was describing my future, I was talking about it like it was my present, eventually that came true.

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And I know it can work for you. Not having clarity is like trying to put the puzzle together without having the image on the box. And oftentimes, especially when people are rebranding themselves, they're worried about like not knowing the steps of how to do the thing they might have a vision around.

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But I believe that we want to focus on the where, the destination and disconnect from the how because a big enough why will make the how really easy. So here's how to get clarity on rebranding yourself. Number one is give yourself permission to dream. I can't tell you how often people are like, I kind of have a goal. I don't really have a goal or am I okay to ask for this? Yes.

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So you can only go as big as you allow yourself to dream. And most people have never been given permission. So do it for yourself so that you can see what's possible. Play with it. Call it a dream. Disconnect from having to commit to any other person that you want to do it. But just like a coach, try it on. how it feels.

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And if you get really excited about it, use that energy to keep pushing it forward. The second is you have to shop your dreams. If you have a desire to drive a really cool supercar or stay in really great hotels or live in a beautiful home, I want to encourage you to get in those places.

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That's why I run my youth program, King's Club, and we always do a car show after because I want the kids to sit in these cars, hold the steering wheel, take a picture of their hands on the steering wheel and really get in the energy, the smell, the feeling of getting that car. Like I was no different than them. And here I am sharing my car with them and they can have it for themselves.

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I would highly encourage you to go and shop your dreams. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. And the third step is to visualize your dream.

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Get really clear visually around your goals and your dreams so that you can see it. See your mind doesn't think in words. It doesn't think in conversations. It literally sees the world through pictures. And what you have as a picture that you visualize will act like a heat seeking missile to go accomplish it. You'll have people show up in your life that'll introduce you to opportunities.

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

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It'll bring you closer to your dreams. And you'll be like, how'd that person show up in my life? It's not that they just magically showed up. It's because you were paying attention because you were always resetting your focus. What you focus on will grow. And that's why I tell people to have this thing called the rule of 300. It's 100% clarity, 100% belief, 100% of time.

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To the degree that you can have clarity around your dreams, believe it's possible, is the speed it will come into your life. Which brings us to step number three, shift your identity. This one's a tough one for a lot of people, but I personally learned that I will never outperform the way I see myself. I don't believe that I have the beingness of a person that's successful.

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Then I will always try to find ways to push it away because I don't feel like I deserve it. See, most people think once I have the cool job, I'm the entrepreneur, I have the nice car, then I get to do the stuff and then I'll be that person. I will be successful. The crazy part is you gotta flip it.

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You have to flip it to, I will be the person who acts that way, that's in the energy of abundance, that is always being helpful, that is considered successful, even if I have no evidence or proof. And that will give me opportunities to do the activities that I wanna do, that I wanna be like, then get to have the stuff that comes with being that way.

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See, most people think it's about doing, it's actually more about being. The reason why that works is because you don't create success, you attract success by becoming an attractive person. Other people wanna see you win. Think about it, I've got Mr. Grumpy Face here and I got Mr. Happy Face there. If you were gonna help one of these two people, which one would you pick? Probably Happy Face.

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It's that simple yet that powerful. Your reality and your world is the byproduct of your most dominant thoughts, actions, and beliefs. If you believe that you are that person, that beingness, then you will have that reality and that experience. And the cool part is even if you have no money, you can feel this way.

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It's kind of funny because I learned that when we write things down, it helps ingrain it. And for years I wrote down, I'm an Ironman and I didn't even know how to swim. And eventually I ended up doing my first half Ironman and then eventually full Ironman. And since then I've done about six Ironmans. And right now I've been writing down, I'm a billionaire.

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I'm building a new company called Martel Ventures. It's an AI venture studio where we help incubate new software ideas. And that is the path to becoming a billionaire. The whole point is getting comfortable with the label billionaire, Ironman, successful or rich. I have friends that cannot say I'm rich. They just like are allergic to it. Just feels weird saying that.

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I'm like, dude, you're worth like 50 million. You're rich. Why can't you say that? It's just facts. Get okay working on your identity. The best way to lock this in is to ask yourself, who do I need to become to achieve this goal? Who do I need to be? How do I need to act to achieve my vision? What kind of person easily attracts and creates that kind of future? That's the question.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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That's why the third step of rebranding your life is identity because you have to believe that that new life is who you are before you have any proof that it exists around you. Which brings us to step number four, get obsessed with the process. I remember reading this once. If you're not obsessed, you're just interested. And interested people watch obsessed people change the whole world.

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Starting with step number one, rewrite your negative and limiting beliefs. Limiting beliefs about you and your capability and your skill set and your mindset and your IQ and how smart you are. That's the limit side. And the other side is negative about being successful, about being the person that finally makes money.

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You have people like Mr. Beast, Elon Musk, Steve Jobs. The one thing that they all have in common is they were relentlessly obsessed on achieving. They decided, I want to redesign my life. I want to become better. And I will become obsessed with achieving it. Oftentimes when I'm giving talks, I have these young men that raise their hand and ask me questions like, I want to be successful.

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You need to absolutely go all in. If you want to be really obsessed, this is what I've learned from my multi-millionaire mentors is number one, you have to bathe in a topic.

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If I'm talking editing your social media feed, curating your book list, the conversations you have with people, it's kind of like standing at the bottom of a waterfall and just having everything be about the obsession of the accomplishment you want to go after. If it's AI, if it's drop shipping, if it's being successful, you have to bathe in it.

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The other thing is you have to learn to say no, because the more you move forward, the more people are going to try to distract you. And if you don't understand what you're going for, you have to say no. You have to say no to the old version of you to rebrand the new version of you. You have to be relentlessly focused. Follow one course until successful, until it comes true.

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You got to put it in your calendar. You have to put it there ahead of everything else you really want to do because you're obsessed with accomplishments.

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and you got to be willing to go long periods of time being misunderstood because when you're rebranding yourself and people know you as this type of person and and being good at these things and you're going to create a whole new identity people misunderstand you throughout the journey the good news it lasts about six months of you being consistent and showing up and telling everybody what you're up to eventually the new brand the new version of you is what they expect which brings us to step number five create your resource plan

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It's kind of interesting because a while ago I had this crazy idea of getting visible abs. Somebody told me there was more people that were millionaires and people with visible abs. So I decided in my forties to go all in. At first I did well and then I didn't and I plateaued and all of a sudden I was freaking out because I set a goal and I was worried I was going to fail.

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i didn't have a plan that transition from flubby dan to absolutely shredded ripped and bicep vein dan needed a plan so i got a coach i got a gym membership i worked with my meal prep i worked on my diet i changed my whole environment i have a whole fridge here that's called martel macros that has all my meal prep i went all in with the plan most people will tell me dan that must be nice but i don't have money or i don't have a friend group or i don't have people to work out with see most people don't lack resources they lack resourcefulness

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They get into this poor me mentality. They immediately shut down the potential of finding a solution because they think, well, I can't, I don't have the thing. I've got a really cool car. And if I offered you to buy this car for 50 bucks, you'd go find the 50 bucks if you didn't have it.

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If I told you, go find a new group of friends to support you in your gym, you would go find that new group of friends. You would be resourceful. Especially when you're rebranding yourself, you need to list all the resources you need to achieve your vision. Some of the questions I like to ask, who do you need around you? The people, the environment, what are the tools that will help?

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You might be the first person in your family, or maybe you want to buy a supercar, or maybe you want to just be happy. But for whatever reason, you have a negative belief about people that are like that. An example is like believing that people that are fit don't have any fun. Why would you want to go and get in the best shape of your life if you believe people that look like that have no fun?

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What are the books, courses, or podcasts that you need to read and consume and study to build the plan? And where do you need to spend more time? Where do you need to start saying no to and saying yes to other areas so that you set up your environment to win? My philosophy is you want to spend more time with people chasing a common future instead of people with a common past.

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Which brings us to step number six, upgrade your language. The other day, I was hosting this event called the Social Selling Summit, and a woman asked a question, and I said, well, what's your goal? And she said, I'd like to maybe like 2 million in 12 months. Is that realistic? Let's talk about the question mark on confidence or certainty around hitting that goal.

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Your words will create your future. Essentially, you become your conversation. If you're not using language that is certain, that is act as if, as if it already happened, instead is like questioning, doubtful, fear-based, then you're telling the world that you really don't want it. So when you're rebranding yourself, it requires you to be very diligent with your language.

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Some people's language literally has the expectation of failure built into it. Using should, could, want to. These are all things that communicate that you're not even sure you're gonna win.

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See, if people stop saying most people and started saying I used to, then it would be more impactful because then they have commitment around who they used to be, the new person they're trying to create, the transition of rebranding themselves by saying not most people do this as I used to do this and I don't do it anymore. The new version of it does it this way and you will live into that.

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And my favorite is the power of yet. A lot of people make the mistake of saying, I'm not rich, but what they're missing is the comma yet. I don't have a big team, comma yet. I'm not successful, comma yet. The comma yet reinforces the certainty. It tells you to go find solutions to your problems. My kids taught me this.

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My son Noah came home one day from school and I said something and he said, yet. I said, what do you mean? He goes, at school they taught us the power of the comma yet. And I'm like, dude, that's so good. Because when it comes to language, facts are you might not be rich today, add the comma yet.

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And that's why it's essential to change your language, even the conversation you have inside your head when you're rebranding yourself. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

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Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to step number seven, say goodbye to the old version of you. The fun part is reinvention isn't about abandoning who you are. It's about upgrading it.

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I look like that. I have a ton of fun or that rich people are evil and that anybody that's made any money took advantage of somebody else. If you're a good hearted person, then of course you don't want to run to go get rich because you're always going to be self-sabotaging yourself because you believe that rich people have taken advantage of other people.

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Think of it like software programs. You build new code. You don't delete all of your code. You just fix the bugs. The point is to become more of who you are, the best parts of you and less of the areas that cause you issues. Doing that is gonna have other people thinking, who do you think you are? And saying things that are gonna hurt your feelings. I'm not responsible for those people's stories.

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How to REBRAND and Level Up Your Life (7 simple steps)

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I think we have to learn to normalize leaving people in the reality they've chosen. And on that, when you see people you haven't seen in a while, don't let them speak your past over you. It's kind of like, I used to go out East where I grew up and I would see people and they'd be like, hey, remember when you were doing this and doing this and doing this? It's like, that's not who I am anymore.

The Martell Method w/ Dan Martell

How to Make $10,000/Month (even if you’re broke)

Everyone wants to know how to make 10K a month. The only issue is there's a lot of BS out there. And there's a lot of people that make it seem way easier than it actually is. So I'm gonna share with you the five main steps you need to take in order to get to your first 10K a month. Welcome to the Martell Method.

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And this is where you find problems that customers have, productize your service to them, and then do the thing you sold them. So this is copywriting agencies, marketing agencies, e-commerce agency, AI automation agencies, Agencies are powerful because they're the easiest business models to start.

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Find the customer that needs leads and then sell them lead generation and go find somebody who can actually help you do the work on the backend. Number three is consulting. And this one is my favorite with 70 to 80% margins. And the reason why If you know what you're talking about, you can come in, analyze the data and give a report, give some direction to a business to solve their problem.

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Now they can do it internally or they can hire somebody else to do it, but you don't have to actually do the work. It's a great business to be in, especially if you come from an industry and you have a lot of experience. Number four, SaaS. which stands for software as a service, which is my world and all I've pretty much done my whole life with 80 to 90% margins.

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with picking the right business model.

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It's one of the most profitable business out there. And it's this model that I used to hit my first 10K back when I was 24 years old. What I love about software is that you build it once and you can sell it literally a million times for the same price and it costs you nothing more once you build it. But picking the right business model means nothing if you can't do the work.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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So the second step to your 10K a month journey is build a six-figure skill. My first six-figure skill was learning how to write computer code. And it's crazy because I learned it in rehab. As a 16, 17 year old, I got myself in trouble. I ended up with an addiction and I had to go to 11 months of working on myself to try to become not only sober, but honestly a better version of myself.

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It was at the end of that experience that I learned how to write code and I just fell in love. Some of you guys actually have passion around something and you're worried. It's like, I'm working too much. No, if you are into it, go all in because that's what I did and that's what made me great at what I do. So what are the most in-demand skills that you can build a six-figure income in 2025?

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The first one is coding. I know it sounds difficult if you've never programmed before, but trust me, you go online and there's apps and tools that'll make it so frigging simple. It's one of the easiest things to learn today because it literally writes itself. The second is video editing. Why? Media and personal brands are exploding.

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Every product company is becoming a media company and every media company is becoming a product company. You know what they all need? Video editors. My 12 year old is editing videos for his friends. He's getting paid and he has been for a couple of years to edit other people's videos on their YouTube channels or create clips. And it's something that anybody can learn.

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The tools are out there and it's not hard. Number three is copywriting. Words sell. Stories sell. The cool thing about copywriting and why I think it's one of the best skills to learn is that it's a meta skill. Understanding how to persuade, communicate, demonstrate value through the written word.

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Even though AI can do a lot for you today, great copywriters are still some of the highest paid people in the world because they know how to generate revenue from their craft. Number four is sales or more specifically chat sales. I have dozens of friends today that make a million dollars a year in commission selling over chat. I'm talking no funnels, no webinars, no calls, just chat.

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Understanding the psychology of a sales conversation over chat, getting people to purchase without ever talking to anybody. Sales is one of those meta skills that if you learn, you can make six figures, but you'll bring that with you for the rest of your life in every interaction you might have. And Number five is AI automation. It is the new hotness.

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I got to tell you, I just got added to a community that one of my friends leads 14,000 people standing by learning this skill. It is growing. And guess what? If you ask a hundred business owners, if they're doing AI right now, they'll say, I use chat GPT. That's not AI automation.

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If you want to learn a skill that's going to future-proof your career today into the future, that's the one you want to take. But if you really want to get to 10K a month, skill alone won't put money in your pocket. Which brings us to step three, sell before you build. I was such an idiot.

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Every time I started a new business, I would go and build a bunch of stuff and then see if somebody wanted to buy it. And the problem with that is that people are nice to me and they say, oh yeah, if you go build it, I'll buy it. And then I would sit there and I'd code and I'd build these apps and I'd show it to them and they wouldn't buy. And I'm like, you said is a good idea. I should build it.

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And they're like, yeah, you should. I'm just busy. It's not something I want. Do you know how many people go buy hundreds of thousand dollars of inventory and then don't have customers sell before you build? It's the winning recipe. You won't get to 10K a month if you can't collect payment before you do the work.

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How to Make $10,000/Month (even if you’re broke)

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I struggled from 17 to 24, and it wasn't until then that I made my first 10K a month. Picking the right model can be the difference between a headwind pushing you backwards or a tailwind pushing you forward. So I analyze all the business models, all the industries for the past 12 months, and I put together the top four best business models in 2025.

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What's interesting is what I'm about to share with you is something you're going to have to learn to do whether you have a product or even before you build it. So you might as well do the hard thing first so that you don't find out nobody wants to buy it. So how do you pre-sell? Number one, find your customers. I always ask myself, who's got my list? Where are they hiding?

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Who's got the problem that I solve with my product or service and how do I get in front of them? That you want to start with. Number two is you got to sell the opportunity. Whatever you're selling, you got to understand how to communicate its value and demo it so that people go, wow, that's amazing. I think we need that. And third is learn to collect payment. Get comfortable asking for money.

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50% upfront as a deposit, a whole payment upfront for the year. But whatever you do, ask for the card. If you didn't sell something, you didn't become an entrepreneur. That's how you get to 10K a month is actually collecting payment. It always makes me think of this quote, a closed mouth will never get fed. If you're not asking, if you're not communicating, then you're never gonna get paid.

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But now that you got paid, you gotta deliver on your promise. Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to step four, automate your delivery.

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I have a client in my community and when he started with me, he was doing 11K a month. Last week alone, he collected $35,000. He's freaking out. Why? Because he's got to do all the work now.

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He got really good at marketing and selling and now he's freaking out because he's hiring his first employee and he's overwhelmed by all the work he's got to deliver because he didn't sit down and workflow the automation of actually delivering the product. And this is why you don't want to mess it up. Your reputation is based on the feeling and the promise you deliver to a customer.

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So here's how we automate our delivery in our business. Number one is we simplify our offer. Elon Musk got this great framework about engineering and creating stuff. And his first rule of his five is remove anything that's not needed. See, a lot of people sell whatever the customer asked for because they're just trying to get paid.

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What you want to do is figure out what's the simplest form of what your offer or product is and just keep it at that and don't add anything extra. Keep it simple. Number two is engineer success. Here's a great question my buddy Dean Jackson asks often. He says, how would you design your product or your service if you only got paid if the customer was successful with your thing?

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See, then you're engineering success. You're starting with the end in mind. You're actually making sure that when the customer starts working with you, the result is almost guaranteed. You want to make those things non-negotiables on both parts, your customer side and you as a business so that everybody wins.

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For example, the clients in my fitness program, when they start, they have to do a 16 day cleanse. It's non-negotiable. Guess what? That sets them up to build momentum, which almost guarantees that they're going to lose weight. Number three is implement AI.

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The truth is, is any workflow from the first intake form, you ask the customers to fill out to any kind of support calls, any email, any payment systems, AI works. is picking up and taking care of automating the whole process. Now, those four steps, they'll help you get to that magical 10K a month, but this next one is what's gonna help you blow past it.

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Number one is a product business with 50 to 60% gross margin, which means that if I buy something for a dollar and I sell it for five, $4 is my gross margin. You don't want to choose a business with a low gross margin. For example, restaurants, really low gross margin. Stay out of that.

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now, let's get back to the episode.

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Which brings us to step five, buy back your time. See, when I started my first successful business that made me that first 10K, I was working 100 hours a week. The reason why is I didn't know what process I should be following to be more productive. I just knew one thing, which is get things done.

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How to Make $10,000/Month (even if you’re broke)

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I was just all in work all the time because I was worried that if I stopped, the whole thing would fall down on itself. The truth is, is millionaires build systems. Billionaires build people. See, I thought that if I just keep saving all my money that someday I'll become a millionaire.

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I didn't realize that millionaires understood how to build systems, but billionaires built people to actually buy back their time. So that's why I created the buyback loop. It's the process I use three, four times a year to analyze my calendar, to figure out if my time's being efficient and then reinvest it to grow my business. So step one is to audit.

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Our calendar has everything we need to understand, is this high leverage? Can somebody else do it? Or does it take my energy versus give me energy? Things that would cost me very little in money to pay somebody else to do that suck my energy are things I shouldn't be doing. That's the bucket of activities that I hire a contractor or full-time employee to take off my plate. Number two is transfer.

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And this is all about taking those low leverage, time-sucking activities and giving it to somebody else. I use the camcorder method, which I detail in my book because I literally record myself doing the work

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then i upload it to ai so that it creates the playbook and then when i hire the person they've got the recording plus the playbook that they can follow to do the work exactly the way i did it number three is phil and this is all about looking for things that give me energy and that make me money if i buy back my time for a little bit of money and then reinvest that in doing activities like marketing

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in sales and hiring great people, then I'm going to make more money. And that's why that trade is incredibly efficient. Buying back your time to hang out on a beach and do nothing will not make you rich. So here's what I know. If you made it to the end, I have no doubt that you're going to make your first 10K a month.

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But the truth is, is that it's gonna require you to stay with your plan, not get deviated, not go do a bunch of things, not worry, am I doing the right thing? It's not about doing the right thing. It's about making a decision and making that decision right. You follow that process, focus, follow one course until successful, you will make 10K a month. Thanks for listening to the Martell Method.

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A product business is essentially finding some kind of product or widget that people are buying today, seeing if there's a unique twist that you can put on it and selling it online. This is all the drop shipping businesses, the e-commerce stuff, the micro brands.

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you

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What makes the product business one of the best business models in the world is that you can actually sell it without ever building it, taking possession of it and fulfilling it to the customers. It's like the easiest set it and forget it business model out there. Number two is agency model. The agency model is usually between 60 and 70% margin.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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15 years ago, I came across an idea, an idea that could have saved me 15 years of business mistakes. And it's that a business will never grow past the growth of the CEO. And if you don't evolve and grow past these four levels of business, you will be the one holding it back. Level one is your first $100,000 is made from skills, getting crazy good at what you do.

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One of the biggest mistakes people make is thinking they have to be unique to win. Even today, at 100 million in revenue per year, I still call people to get advice on how to start something new because they've been there, they've done it, and I can usually get there three to five times faster copying somebody else's process than trying to make it up myself.

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But now that you're up and running, your attention will get sucked into new problems, which brings us to rule number two. Profit solves all problems. Oftentimes when I'm coaching new clients, I catch them working on things that are good for the business, but don't make them money. It's a lot of busy work, creating systems, creating content, fancy funnels.

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What they should be doing is whatever gets them to sell something. Anything other than generating revenue is just playing the game of business, but actually not being a great entrepreneur. Here's my philosophy. If the problem can be solved with money, then it's not a real problem. The other issue is that people confuse revenue with profit.

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That's why every one of the businesses I'm involved in, I focus on what's called gross margin. It's not what I sell it for, it's what it costs me to make. Things that have 80% or higher gross margin, like information or software, are the best businesses because what's left over after you pay people to operate the business is profit. So a lot of people focus on revenue, which is top line number,

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But what they should do is focus on the profit, what's left over at the end of the day, because I can't pay bills with top line revenue and I can't pay it with invoices. But if you want to reach level two at a million dollars, you got to think way differently about hiring, which brings us to rule number three. Don't hire to grow the business, hire to buy back your time.

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Level two, your first million dollars is made from hiring, building an awesome team around you. Level three, your first 10 million is from systems, refining your process and operations. Level four, your first hundred million is from building your people and coaching your leaders. And I made mistakes at every one of these levels.

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After struggling for years and finally making it work at my third company, Spheric Technologies, I thought I had to work 100 hour weeks. I thought that my job was to keep all the plates spinning. What I didn't realize then that almost killed me was the fact that I should have took some of that profit and reinvested it in hiring people to actually get me my time out of my calendar.

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Instead, I just kept adding capacity to the business, which meant I had more people to manage and I didn't learn to let go. So here's a big idea. If you don't have an assistant, you are one and you're probably overpaid. And honestly, you suck at your job. Here's why I say that.

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Everyone's first hire should be an executive assistant because it's the least amount of money you have to pay somebody to buy back the largest portion of your time. If you look at your calendar where you're doing things that don't actually make profit, it's things more like calendar and inbox. It's not stuff you need to do. What's cool is I actually wrote about this in my book, Buy Back Your Time.

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It's called the buyback loop. That's where we focus on three core areas. First, we have to audit our calendar for time and energy. Number two, we got to take the things that are taking our energy that we don't want to do, transfer it to somebody else. That's usually your executive assistant.

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Then we want to fill our time up with things that make us more money that we can charge for right now or go learn new skills to up-level our abilities to grow the business.

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If you're struggling trying to figure out what you should give your assistant, then just find me on Instagram and message me the word YouTube EA and I will send you my internal executive assistant playbook that has the principles, the process, the agenda. It is the most complete system out there and it's my gift to you for free. But having the right people can make or break your business.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to rule number four, culture over cash.

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A long time ago, I was operating my business and everything was going great until I realized I had people I was working with that weren't aligned with my vision. It got me so upset that after weeks of feeling like I was starting to hate interacting with my team members, I decided to do something crazy. I went into Slack and wrote this post. This is the vision I'm after.

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These are the kind of people that are going to support that vision. If for whatever reason you don't feel aligned with that, feel free to resign and I will pay you $15,000 cash. No questions asked. Just resign as soon as possible. Now, the essence was there. The execution could have been done better.

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The unfortunate part is that people that I loved actually decided to take the money because they were concerned. Why would he say this? What I learned in that moment is that if you don't focus on creating the culture of your business, you may wake up one day and hate the company you've actually built. So my philosophy today is hire for the soul, train for the role.

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But today I'm going to share with you the eight simple business rules that got me to that hundred million dollar level without working a hundred hour weeks and hating my life. Welcome to the Martell Method. I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal best-selling author.

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Most people will say to me, how do you find these great people? First off, you need to be the person that they would want to work for. You have to sell the dream. You have to have vision. Many entrepreneurs are just scared to state it because they don't want to scare their team or they don't want to be held accountable to having to build something big and massive.

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But the truth is, if your dreams aren't big enough for your team's goals and dreams to fit inside of, they'll find somebody else where that is true. So to do it right, we want to make sure that we hire people that have the skills. That's why I always do a test project. I call it the test first hiring method.

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Essentially, it's a 10-hour project that they have to do that simulates the actual work they'll be doing on the team. And we pay them for that so it doesn't feel like paid consulting. But it is a lot cheaper to pay somebody for a test project than to make a bad hire. The other thing I like to do is to interview people in person.

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Recently, I was hiring a revenue leader and he was like Mr. Chad, you know, Mr. Success, sales guy, led teams. And we went on a hike and within three minutes, he couldn't keep up. And I was curious to see if he would try to keep up. And unfortunately, a third of the way up, he started falling back. He fell back into the arms of my general manager who then dropped him again.

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So if you think that somebody is going to be the head of revenue, can't fight to keep up to the CEO of the company or to the general manager who's involved in Hiram, that person was never going to succeed in our culture. But this next one will save you years getting to the $10 million level. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube.

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I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to rule number five, DRY, which stands for don't repeat yourself.

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I first learned this concept in my teens as a software programmer, because anybody that's ever written code knows that the best code is DRY. I also take this philosophy and apply it to my life and my business, where if I make a decision, I want to make it once and never repeat myself. So one of the core principles for me is principles versus process.

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See, everybody knows what a system or a playbook, a checklist looks like. But what if you go one level above and think about what's the principle that drives that outcome? What's the philosophy around the work? Teaching people how to think in principles is more scalable because then they'll have a framework to look at their work that applies to multiple different areas.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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In this podcast I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book Buy Back Your Time is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting at the 100K level with rule number one, model, then modify. A lot of first-time entrepreneurs make this huge mistake.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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The other idea is I like to use budgets and allocate amount of money that I'm willing to spend per year, per month on different things. On a personal level, I might have a travel budget. On a business level, I might have a marketing budget. That way the team can operate within that and they never have to come to me asking for approvals for every little decision. They know what their budget is.

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They operate within it. And then that way I make the decision once at the beginning of the year or the quarter and never again. It saves me so much time. If you're the bottleneck because you haven't created the principles or the budget for people to operate within, you'll always hit the complexity ceiling in revenue and never get to 10 million.

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But without this next one, you won't actually know if your processes are getting results. Which brings us to rule number six, what you measure expands. So often I have people message me because we've added 3 million followers in the last year on our social media and they ask me how we did it. My only question to them is how many followers have you had in the last day?

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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What are your views in the last day? Most of them can't tell me. That answer shows me they're not measuring their revenue. They're not measuring your social media. They're probably not even measuring their profit. What I learned a long time ago is that a scorecard measured daily will get you results. Here's a big idea. If you don't measure something, you can't improve it.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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Most entrepreneurs would rather live in this like fun land of creation and innovation. But the truth is, is for you to improve any aspect of the business from your revenue, your marketing or your sales, the precision of measurement and the frequency, if it goes up, the revenue goes up. That's why for me, it's all about being visible. I have it on dashboards all over the office.

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We have spreadsheets at full access. We even have these things called sensor. Think about like a water sensor in your basement of a house. If it goes off, it shuts off the water so you don't flood your whole basement.

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We do this for every department in our business so that if there's an issue with a customer or a funnel, it catches it early so that we can address it, fix it, and then turn back on the traffic. If you don't do this, the time between an issue happening and you finding out is so long that it costs you time and energy.

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What you want to do is figure out what are the five to seven metrics you need to monitor in your business and then put those up on a screen, put it where everybody can see it. Because what that does is it brings attention to it. Or I like to say sunlight. And what happens with sunlight, it sanitizes all problems. It fixes things before they ever become an issue.

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But the path to 100 million will only happen if you build leaders. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Which brings us to rule number seven, teach, don't tell. When I was in my 20s, I used to run around and tell people what to do. The problem is that created a bunch of people that sat back waiting to be told what to do.

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So if I didn't show up that day because I was busy with clients, nothing in the business moved forward. What I've learned since then is a completely different process. And the big idea behind this is your ability to scale depends on your ability to work through people. So the old way where I was the bottleneck is a thing called transactional leadership.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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What I used to do is I tell people what to do. I check that they got done and then I told them what to do next, which sounds logical. That's how my boss did it with me when I started off. But a better way is what's called transformational leadership and that transformed my whole business. I start with outcomes where I'm clear about the vision or how this thing gets done and it feels complete.

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Then I talk about the measurement we're gonna use to let the person know, are you making progress? If people don't know how you're gonna measure success, then how can they make better decisions day to day to improve their activities?

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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They decide to get into business and create a product that's never existed before. And they try to make everything up as they go. They think, if I do it this way, it'll be innovative. The problem is, if you don't understand why certain things are done a certain way, then you're going to fail. It's like learning to play a guitar. You don't start by writing songs.

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The third part is if I see anybody off course, I write it down and I use our one-on-ones to coach them up so I could teach them how to think about overcoming that problem. That way, the more I coach them, the higher level individual I'm developing. The goal is to build the people and the people build the business.

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That's why for me, I do a weekly leadership training where I'm writing down things I see in the business that apply to the most people that if resolved would make me the most money. Then every Monday afternoon, I have a chance to upgrade and coach the team up so they can get better week over week.

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The reason why this works to get to 100 million is one, it removes the emotional shrapnel you might feel when you're frustrated with your team not performing. Two, it codifies your thinking and shares with your team what you've paid other people to coach you or you went to seminars to learn or you read in a book.

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It allows you to take that and transfer it to them so they can feel like they're learning. And third, when your team feels like you're investing in them, they will show up excited, growing, learning how to use these new skills you've taught them. But you don't even get close to 100 million if your team isn't motivated. Which brings us to rule number eight, dream for your team.

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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Recently, I was on a call with one of my private coaching clients and I asked them, tell me specifically what your executive leaders want to achieve in their life over the next five years. And they said, well, they want to make more money. I said, that's not what they want. I said, what are their personal goals? What are their personal dreams? What do they want to achieve in their life?

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What kind of impact do they want to make outside of the business? See, if you can't tell me those direct reports, dreams and goals, then you can't lead them. Your goal is to figure out where they want to go and map where you're going in your business to making those things a reality. So I just wanna share some things. These are non-negotiables. Number one is you have to know your team's goals.

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You need to know their personal and professional goals. I always ask this question on first interview. It doesn't matter who I'm interviewing for whatever role, even if they never report to me. See, financial goals are simple. What I'm more interested is the personal ones. I wanna know what is the title you wanna have in five years? Where do you want to live?

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8 Simple Rules of Business I wish I knew in my 20s and 30s

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What kind of work do you want to create? If I can get you clear on that and connected emotionally, then everything else gets so much easier because you'll be intrinsically motivated to push yourself forward. Then you have to map their goals to the work they're going to do in your company.

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That way they'll be motivated to do the work, to expand, to grow so that they can get ready to maybe do their own thing someday or get in a position where they can grow. And I also believe how you lead is how you will teach your leaders to lead. And the best thing you can do is not only do this for your leaders, but encourage them, invite them to ask their team.

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If everybody on the teams know what everybody else wanna do, personal and professional, where they wanna end up, they will just feel like a cohesive unit building and creating their future together. And it just makes it so much easier. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

The Martell Method w/ Dan Martell

8 Simple Rules of Business I wish I knew in my 20s and 30s

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You start by playing other people's music to understand how the notes work with each other. If you don't find a blueprint that's worked before to give you that foundation, then adding innovation on a sloppy foundation will only fail. So here's what you gotta do. Find the people who have what you want and do what they did.

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

The Martell Method w/ Dan Martell

The only 5 skills you need to build a $1B company

Ever wonder how these 20-year-old tech CEOs can build billion-dollar companies? After selling my first company for millions in 2008, I moved to San Francisco to find out. And I met a guy named Naval Ravikant, who introduced me to the four Cs of leverage. And since then, I've added a fifth C. See, time multiplied by leverage equals output.

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But the truth is, at the end of the day, when you win and you will win, you'll be the only one that's guaranteed to be there. And if you change your culture for other people that aren't even top performers, then you're going to wake up and come to work someday and not enjoy the place you see. I heard this from Peter Drucker a long time ago. Culture eats strategy for breakfast.

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A lot of people think they have the right sequencing, the right strategy. The execution of a team is everything. And your standards for how the team acts and the culture you want to create isn't what you say it is. It's what you accept. It's what you reward. It's what you fight against.

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If somebody doesn't step up and you don't remove them from your team, then you've communicated silently your actual standard, not what you say it is. The only way to do great work is to love the people you do it with. Work is a creative process. It's an energetic process to build these billion dollar companies.

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It requires a level of admiration of the people you work with to push back, to have that trust, to build something that's never been built before. Right now in the market, there are a lot of managers that have been managing these software companies and they lost their soul. And the founders like Airbnb have to step back in

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to rebuild the culture because it's not about a checklist it's not about the code it's not about the content it's not about the collaboration it's not about the other four C's it's the soul of the business and that's what builds billion dollar companies that's why Mark Zuckerberg is still the CEO of Facebook and they continue to compete in one of the most aggressive competitive markets out there social marketing social media platforms they are being attacked from all sides and the founder

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has designed a culture of people that want to win because he's leading the front. Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.

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The only 5 skills you need to build a $1B company

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You can literally just use your iPhone camera and record yourself. But the idea is to record yourself following the outline and talk out loud what you're doing. You have to say to the camera, to the person that might be watching the recording, why you're doing what you're doing and why you do it in that order. so that they can learn from your example. Number three is you got to create it.

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Now you take the training, the recording, the outline, and you can sit down and you can write out the playbook. You can transcribe it and actually take the transcription, give it to AI and AI will write it for you step by step. It is beautiful and it creates a piece of content that is now repeatable that you can get massive leverage from. Number four is testing.

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This is where you give your playbook to somebody else to follow to see if it makes sense, if they get tripped up, if they actually complete all the tasks. If you don't test it first and you give it out to the wild, then you will have inconsistent outcomes from that playbook. Number five is feedback.

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And this is one of my favorite things to incorporate into your playbook is once people have been using it, You can do some Q&A and answer questions for them. And those questions become feedback for you to change the document and or add an FAQ, frequently asked questions section in the document that makes the whole thing just really land for new people.

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The only 5 skills you need to build a $1B company

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So without more explanation, these are the five Cs to get more leverage. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.

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So a playbook is a complete process for how you teach, train somebody how to get something done. But the difference between a playbook and a checklist is actually quite dramatic. Playbooks are for training people. Checklists are for doing things. Think about it. There's a checklist when you're about to take off as a pilot that you follow.

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That is not making up for the fact that you have to go learn how to be a pilot. There's this great book called The Checklist Manifesto, and the author does an incredible job breaking in these four specific parts. For example, I was visiting my friend's restaurant the other day and they have this red light that goes off every hour.

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And when that light goes off, somebody has to go check all the different product in the station. So make sure it's clean. It's been turned over and there's no issues. He uses a checklist manifesto in that. So step one is a pause point. Where in the process do you need to insert a checklist to make sure that it removes any defects?

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So he was finding issues with the food not being properly heated, so he added this pause point every 60 minutes, that red light goes off, tells the whole staff, somebody go check it, and they actually manually turn the light off to signal to everybody it's been done.

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Two is it needs to be speedy, meaning that checklist has to be less than 60 seconds to execute, so it can't have more than five to nine items on it that they go through. Three is it has to be supplemental knowledge, not a complete playbook. When the pilot's checking the air pressure in the tires before he takes off, that's a quick glance and it's a checklist.

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It's not teaching them how to check the air pressure. Number four is you have to test and update it. You have to put it into practice, see if it works, does it resolve the issue, and update it or add stuff to the checklist to make sure that people are properly following the process.

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Most people have a hard time delegating and let it go because they're worried that somebody's going to make a mistake that's going to cost them a lot of money or embarrass them. But the way I overcome that is in a department, I implement sensors. Sensors is the idea of measuring the outcome from that process so that if there's a defect, I get notified.

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So for example, in my basement, in my home, there's a water sensor. If for whatever reason, while I'm traveling, something happens and water leaks in my basement, it turns off all the water in the house.

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Same thing if I have a sensor in my marketing funnel, or in my sales process, or even amongst my employees, where I might send a survey every 90 days, asking them a question that gives me a feedback loop, letting me know if the culture's still good. Those sensors have to be in place.

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Billion dollar companies have sensors in place to allow the CEO to pull themselves out of being involved in every department, but still feel confident that it's running right. So here's the thing, now that you understand content, this next seat could transform your business.

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Before we get back to the episode, if you actually wanna know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram, Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with the first C, content. Content is systems. Content is process. It's checklist. And systems in a business stand for save yourself time, energy, and money. Think about it. I can spend 20 minutes creating a training video that could be seen by millions of people that I've trained up.

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Which brings us to the second C, code. Code is software. Code is AI. Code is automation. So yeah, Martell Media, we believe that having tooling to help our different departments is the only way to scale. I don't wanna have hundreds of people that do the work that 12 could do with the right software.

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So we leverage software and AI custom built for our different departments to allow them to be more productive. And if you're scared of AI, just understand this, AI won't replace you, but someone using it will. So at all billion dollar companies, they've built on the backend of automation. They've built on the processes of workflow. They've looked at opportunities to increase their throughput

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by using technology or code if you don't it's impossible for you to be able to scale with today's information systems and best practice software you can hit the ground running and build a massive business naval used to say this back in the day he sees a hundred person company generating a billion dollars in profit the only way to do that is have massive amounts of leverage using software

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The most powerful software that you could adopt is AI. And that's why I created this thing called the AI amplifier for you to understand how to integrate it into your life. Number one is you got to connect to a trigger. See, most people know that there's AI out there, but they don't use it. So how do we connect that to a trigger of something you already do right now?

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I would encourage you to replace your default browser to open up to an AI app, not to Google or whatever you use for search. The other thing you can do is connect your morning routine to a trigger to force yourself to use the AI app. So for me, every time I sit in my chair, I open it up and I try to do three prompts. That way it gets built into my muscle memory of using it on a daily basis.

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Number two is you wanna integrate it to workflow. Think about the things you're currently doing. You can automate that, integrate it to your email, integrate it to your marketing system, integrate it to your billing system. With Zapier and other automation tools and the AI APIs, the way they're connected, you can automate those workflows. So it's just happening behind the scenes all the time.

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Number three is you want to make it your own. You want to understand the language that AI talks. So it talks in prompts, it talks in libraries, it talks in projects, but you got to make it your own. You got to integrate it into your life and be able to use it in a way that nobody else even understands.

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The reason why companies that generate billions of revenues use code is because every department has a best practice. And when you buy software to run that department, it doesn't matter if it's marketing or sales, you get those best practices with you. You get the language, the terminology, the workflows.

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But coding content alone won't get you to a billion without this next C. Which brings us to the third C, capital. When I started my second company after moving to San Francisco, we needed capital to scale. We got to Ramen Profitable, but we were going after a massive market.

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We wanted to build a $100 million company in seven years, and that was going to require deploying capital at a pace that neither my co-founder or I had ever done before. Now, I don't believe that it takes money to make money. I think it takes resourcefulness. I think it takes creativity.

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I think it takes you trying to figure out who's got your money and how do you create an offer that they want to then participate in. So I've broken it down to four ways to get capital so that you don't have to be at mercy of not having the money to actually scale. Number one is borrowing. And borrowing may sound simple and kind of basic, but it kind of is.

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You have banks, you have revenue-based financing. You can borrow money from other people. If you have a business model that's scaling and you need to borrow money, borrowing is a real option. Number two is funding. And funding is where people give you money to buy equity in the business. Usually that's angel investors, venture capitalists, private equity firms.

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They're giving you capital to get a piece of the business. That's what equity means. Number three is partners. This to me is like the sweat equity side of it, where you have co-founders, you have people that are the opposite skills, and they're coming into your business and their capital is time and sweat capital. This is them putting their own time and energy that normally you'd have to pay for.

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Even my best-selling book, Buy Back Your Time, took me two years to write. Now it gets read by thousands of people and it takes me no extra time. Every billion dollar company has the way document. They have a way of operating their business that they've written down, they've documented, they create content around it. And that is how they're able to grow and scale.

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Because you have partners, they're giving you either access to distribution or specialized knowledge, advice, and that advice, instead of paying for it, you get it for free through those partnerships. And number four is customer financing. easily my favorite way to finance a business by pre-selling what you're about to build to customers to build the business off their capital.

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The coolest part about this is you don't have to give up any piece of your business to grow and if you do it right the more customers you get the more cash flow you'll have to be able to invest in growth.

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But all of these frameworks don't mean anything without the next C. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much.

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Let's get back to the episode. Which brings us to the fourth C, collaboration. Business would be easy if it wasn't for people. And I love saying that because it reminds me that the better I get at the fourth C, collaboration, collaborating with other people, the more the opportunities come to me.

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If I want to build a billion dollar business, I need to learn how to attract, develop, retain top talent. Every specialist out there, doctors, lawyers, social media experts, real estate agents, if they don't learn to play nice with other people, they usually get stuck at about 300,000 per year because they don't learn to delegate.

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And if I've learned anything, your company will only scale to the level of your ability to work through people. Billion dollar companies were not built off $10 tasks. They weren't even built off $100 tasks and honestly, not even $1,000 tasks. When you scale, you have to be willing to trade money or capital to hire talent. You need to be able to pay to have people find that talent.

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Your job is to get on a phone call with somebody that's capable, that's already working somewhere else and convince them to give that up

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to come join you the thing about these 20 year old tech CEOs in Silicon Valley what they understand that most people don't is they understand how to buy back their time how to get leverage with the money they've raised to be able to do more they know that anything that isn't talking to customers getting them to buy Innovation working with the product team all the other stuff is just distractions as keeping them from doing the thing that only they can do learning to work with people

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The way I think about it is we build the people and the people build the business. The CEO needs to be focused on doing that.

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If you want to be a billionaire or build a billion dollar company, then you got to learn to let go and give up things that you actually might enjoy to create the space to go learn to solve the bigger problem that needs to be solved for the business and for you to get to that next level. That's why I created the replacement ladder.

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It's a undisputable sequencing of hiring in the right order that gets you the most amount of time bought for the least amount of money spent. So level one is an administrative assistant because if you don't have this, you're probably feeling stuck. Now the key though is to have them manage 100% of your inbox and calendar. If you do that right, then your inbox is actually there to do

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That's how they create massive amounts of leverage. So to build a billion dollar business, you need playbooks. So this breaks down my camcorder method for you to create playbooks very easily. Step one is create an outline. Ask yourself, what would a 10 out of 10 outcome be for this piece of work I want somebody else to follow? What's the criteria? Collect all the information you have.

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And then managing your calendar keeps your mind free for solving big problems. If you want my complete playbook for managing my executive assistant, just find me on Instagram, Dan Martell. I'm verified, that's me. And message me the word YouTube EA and I'll send you the direct link to my complete playbook for free. Level two is delivery. And this is where you might be feeling stalled right now.

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But if you sell something to somebody, you need somebody else to support you to onboard them and to support them. You might still be doing the work, but having somebody else manage the account and the conversation is the second level that will unlock a lot of leverage for you.

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Level three is marketing and you might be feeling friction in your growth because every time you grow, you do a little marketing, then you stop and the business slows down. What you want is somebody wakes up every day, focus on two things. One is campaigns. Are people monitoring the timing, the product, what needs to be sold? What's the creative angles?

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Those are the campaigns and then also traffic. Are you getting eyeballs on your website, on your ads? If somebody wakes up every day to be creative about the marketing campaigns and also drive traffic to your website, that's how you build a great marketing system. Level four is sales.

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And I call this the freedom level because at this level, you can actually go on vacation and come back and make more money because somebody else created the awareness you existed. Somebody else had the conversation with that buyer and sold them. And then somebody else brought them into your world, took payment and onboarded them waiting for you to get back.

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The key for sales is somebody to own the calls and the follow up. If you're still involved in the calls or doing follow up, it's not a good scenario. Give it to somebody else so you can create some freedom in your business and grow. Level five is leadership, and this is where you start to feel flow. The key, though, is hire leaders that can do these two things.

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One, design the strategy to win and to own the outcomes. If you're showing up to fix problems because they're not accountable, or you're telling them what to do because they don't have the strategy, then the whole thing falls apart and you don't truly have leadership and flow.

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That replacement ladder and that sequence is how billionaires go from zero to hero as fast as frigging possible building their businesses and then teach it for their team members below them so they also get leverage because that can multiply. Those are the four C's that Naval taught me, but the next C is the most important thing that people overlook when building a billion dollar company.

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I got a new episode, so you'll never miss anything. Now let's get back to the episode.

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which brings us to the fifth c culture recently i visited first form hq a guy named andy for sale as the ceo and founder and first form sells nutritional products but what they actually have created is a culture of winners a culture of warriors a culture of people that have standards not that they're asked to follow standards that it's ingrained in who they are they celebrate those kind of people and what i've just

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Decide what would be good and bad examples of that work being done. Write down the five principles that you believe you've adopted to create this work. Put that in one outline to help you navigate yourself to creating the playbook. Number two is record. And I use everything to record. I record on my iPad using the screen record. I use Zoom all the time by myself on a call.

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discovered, having built several businesses, being involved in developing teams, is that the environment is more important than the rest of it. If you don't create an environment that attracts top talent, retains top talent, develops top talent, makes your life fun to go to work. If you don't have that place without culture, you don't have leverage. See, culture isn't what you tell people it is.

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Culture is what people do when no one's looking. And this is a hard one, especially if you're a first time CEO, because you're going to want to involve everybody else in the decisions and try to co-create with them and create this inclusive business where everybody's welcome.

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How Billionaires Make More Money by Working Less

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10 years ago, I get an email. I'm doing this event with Richard Branson at his home in Verbier, Switzerland. Would you like to come? Impostor syndrome through the roof. And I'm trying to study Richard because obviously he lives a quality of life that I just can dream up.

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Once you do that, then you go through and you highlight all the stuff you have on there. Highlight it in red if it sucks your energy. Highlight it in yellow if it's like whatever, and highlight it in green if it gives you energy. What color, scream it out, do you think I get from being on this stage? What color? Green. Perfect. You guys get the drill? Pretty simple.

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High energy, you like to do it, green. Stuff you don't like to do, like for me, financial, planning, anybody else? Am I the only ones? So red, and guess what? Some stuff will start off green and they'll eventually go yellow and that's okay. That's actually something you gotta learn to do.

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Then what you do next to each one of those tasks is write down the dollar amount it would pay somebody else to do it for you. And I just use a one to four dollar sign strategy. It's not complicated. Four dollar signs if I had to pay somebody to do my job, CEO or whatever. One dollar is admin. It's kinda like a restaurant. You know how they say how expensive the meal is?

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It's like one to four dollars. Just write it down. Just, what is it, one dollar, two dollar signs, three dollar signs, one dollar sign, just go through the whole thing. Here's the fun part. When you're done this process, you grab all the red stuff with one or two dollar signs, you put it in a bucket. And that is the only person you hold yourself accountable to hire next. Think about that.

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One to two dollar signing costs, red or yellow, in a bucket, you create the job spec, you hire that person. That will change your life. That will stop you. I mean, I see it all the time. People scale. They're like, I'm a logo designer. I need another logo designer. I'm a financial planner. I need another financial planner.

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No, you need somebody to take everything off your plate for you to do that 38 hours a week or 45 hours a week or even 20. I don't care how much hours a week. But you want to do the thing that lights you up, that makes you the most money. Now, I tell you, this sounds like fun. Say yes. Yes. You're lying, but I get it. The next part is the transfer. Oh, I'm going to go back. The transfer.

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And that caused me to make a lot of bad decisions. I'm just curious. Anybody else in this room get arrested for getting a high-speed chase from the cops? Anybody? Show of hands. Oh, OK. I guess I'm the only one. But essentially what happened after ending up in juvenile detention twice and getting into trouble, I got released. They allowed me to go get some therapy.

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So once you've got all this stuff, now you've got to give it to somebody else. Now, I know I'm not the only person that's ever sat down and thought, I read a book, and I've got to create an SOP, and I'm going to write all the steps and processes. I do a whole off-site weekend, and da, da, da, da, da, and I transfer it over. And then I hire somebody, and I tell them where the document is.

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I expect them to read it. They don't read it. They do work. It's not done right. Anybody else experience that? OK, that's not what I do. What I do is I call it the camcorder method. Once I know who I need to hire next, while I'm doing the work, I record myself. In today's beautiful world, I do Zoom calls by myself, screen shared, recorded to the cloud.

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And while I'm doing the work, I'm talking out loud about what I do. If I can get three of those recordings, I put those in a Google document. When I hire the person, guess what their first project is? to build the standard operating procedure. Why? Because then I know they watch the videos. Once you do this, you'll laugh how hard you made it for yourself before.

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I remember my buddy Mark, he's a professional speaker, and he's stressed out, man. He's like, I love doing it, but I hate all the extra work, the travel, the admin, I can't deal with it. And I was like, Dan, just follow the process. He's like, oh, Dan, I don't think you understand how your brain is different than mine. I'm a creative, you're a systems thinker, and you're different.

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I was like, Mark, give me something you hate doing. Surprise, surprise, he goes, accounting. So I walk him through the camcorder method. He literally follows the process. Five videos, recording invoices, receivables, reconciliation, all the stuff he hates doing. Finds a bookkeeper part-time, gives them the video. They create the SOP. Three months later, he calls me up. I can't even believe it.

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And this is the funny part. I didn't even tell him the bonus. He experienced it. He goes, my bookkeeper just told me she's got to take some time off. She's pregnant. What do I do? I said, you already got it, bro. You got the SOP. You got the training videos. The next person's so much easier. I call it zero to hero.

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How fast can I take somebody that's new to my team to being incredibly productive on my team? If you have this process in place, you'll never feel a prisoner to your team because you'll be able to hire and train people without taking your time.

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See, most of you will accept an underperformer on your team because it takes less to deal with it than to have a gap and have to go find somebody to then train them. Does that make sense? Say yes. You guys get it? Now, this is a philosophy that can't be disputed. If you want to build a million-dollar company, you can't do it off $10 tasks.

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And if you want to build a $10 million business, it's $100 tasks. It gets to a point where there's not enough hours in the week. You can't work your way out of this problem. You have to learn how to let go. And your inability to learn to let go has created the prison that you live in. So far so good? Say yes. Yes. All right. Next up. One of the most powerful frameworks I teach

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Simple, and it will change your frame on your team if you understand this, okay? I had the privilege of spending time with a guy named Richard Branson. Now, you've got to understand, I grew up in the east coast of Canada, small town, 150,000 people, and growing up as an entrepreneur, I'm 45, 17, 28, I don't even know how many, my math is off. Is that 28 years ago? Am I that old?

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28 years ago, I get into entrepreneurship, and I discover, obviously, Virgin. And I'm reading the biography. So this is a decade ago. About 10 years ago, I get an email. I'm sitting in my office. And my buddy, his name is Dan. He has this company called Zozy. And he emails me. He goes, hey, Dan, I'm doing this event with Richard Branson at his home in Verbier, Switzerland in April.

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Would you like to come? I was like, oh, what? Let me check my calendar. Clear! And then I'm like so dorky. I reply and I'm like, yeah, no, that should work. Yeah, let me know. I don't want to be like, when and where, how much do you need? Like it was crazy because it would even cost me. He's like, just meet us there. He's an investor. He's going to his home.

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What he taught me was this philosophy of essentially replacing yourself out of the doing and really learning to work through other people. And that's when I designed this thing called the replacement ladder. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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He wants to hang out with some entrepreneurs that are doing cool things. I thought of you. Wow. I honestly thought this can't be real. I want you to understand. Imposter syndrome through the roof. Like, he's not going to show up. Dan's lying to me. I don't know. I was just like, it wasn't until I was sitting literally on that couch. That's the inside of his place.

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And I ended up in this place called Portage. And Portage was a therapeutic community for adolescents with a drug addiction. And that was me. Most people do five months of therapy. I did 11. I had some real stuff to work on. You see that? Now, this place saved my life. It taught me my personal worth. It helped me rebuild the relationship with my brothers and my family.

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I'm sitting on that couch and Richard comes out the back corner there. And I was like, this is real. So this is what I think to myself. I can only mess it up from here. You've all thought the same thing. Ejection is my only, so okay, shut your mouth, Dan. Ask lots of questions, that way they don't ask you stories, you don't make you embarrass yourself. Okay, cool, cool, cool.

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All right, so I'm there for a week, hanging out with the billionaire that every other billionaire wants to be like. And I'm trying to study Richard, because obviously he lives a quality of life that I just can dream of. And I wanted to understand, what does he do that's different than other people? That was my mission. And I'd just watch him, and I'd watch him.

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Obviously, I'm not a weirdo, and I'd ask him questions from time to time. You know, just sitting there in the corner. Man, he got me. I'll tell you a quick story. I was having dinner with him one night. And he sat next to me. And while we're talking, if you ever talk with Richard, he's kind of a slow, he's high energy, just very kind. And he goes, so Dan, what do you do?

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And I just shared a few things that I've done. And he says, wow, your dad must be really proud of you. And I just broke down. I didn't know if my dad was proud of me. But for him to say that? He didn't see me get teary. I kind of pretended like I had to talk to the person on my right, but it was wild.

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Here's the guy that literally could have been talking to anybody, and I'm some nobody Canadian entrepreneur. Somehow I found my way in this room. And what I saw that changed my life that I want to make sure that you guys understand is that what's different about Richard is he chose every day to protect his energy and to protect his time. And how does he do that?

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He has a beautiful person named Helen. that literally acts as his defense mechanism. When you hear he doesn't do email, it's because Helen does the email. When you hear that he builds businesses on legal notepads, it's because as soon as he draws something, hands it over to Helen, she makes sure she makes it happen.

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And every morning, this is the kicker, every morning I watched him have breakfast with her, and this is the way he lives his life. All requests, all demand. Think about this for you. Some of you guys have executive assistants, but you're not really doing it this way. All the things come into his life. They go through Helen. They have breakfast every morning.

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She only brings to his attention the things that she doesn't know how to deal with. They discuss some options, preferences. She locks and loads that. And then for the rest of the day, he comes and skis with us. or works out or goes and talks at a charity thing or does a PR stunt. But that's how he lives his life. I asked him once, I said, Richard, why don't you sit on any boards?

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His response, they're boring. I've sat on boards, he's not wrong. He's not wrong. I was like, oh man, he's got a different way of living. So what he taught me was this philosophy of essentially replacing yourself out of the doing in the world and really learning to work through other people. And that's when I designed this thing called the replacement ladder.

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode.

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And the way it works, and I think about it for all businesses, and you might feel like you're doing really well, but you might have missed some steps. So I really want to ask you to do an audit at each level to go, are you at a 10 out of 10? Because if you're at a level four, but you're not doing level one right, it's going to fall down. It's like a house of cards.

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So level one is you need to hire an admin because you're probably feeling stuck. You might be feeling that pain line. The key is you've got to give 100% of your inbox and your calendar to that person. When I say 100%, you know everybody brags about inbox zero? You guys have heard that? Say yes. How about zero inbox? I know. I don't do email. Refuse to do it. Richard doesn't do email.

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Some of you guys, well, I could never do that. My clients expect that. Yeah, you taught them how to treat you. You taught them what to expect. Now, Again, this is a 10 out of 10. There's levels to this. I remember my brother calls me up one time and he's like, Dan, and my brother is a high-performing real estate guy. He had built a multiple eight-figure business, no assistant. He's my brother.

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It helped me understand basic values. And through that process of rebuilding, honestly, my identity, I started to... have a vision for the future. And that's what I'm so excited about the theme of this event. is getting ready for the future. And here's what happened.

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I've been talking about this stuff for 15 years. Finally calls me up and he goes, Dan, I think I need to get an assistant. I was like, yes, brother. We celebrated. Yeah. Yeah.

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pain enough pain he's like yeah enough pain cool give him my playbooks give him my process whatever he needs it's yours hires an assistant off to the races four months later i'm at his house for barbecue and i'm excited i go bro how is this new person like tell me about it tell me about your life and he goes you know he's flipping his bird it's okay oh oh i know he goes what i don't know let me

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Pierre, did you hire somebody and then when you choose, once the email comes in, you loop them in to do something when you need something done? Yeah, why? All right, reread, review. Like, dude, you have to list. I said your inbox is their to-do list. You're trying to figure out what you should give them. Let them figure that out. Here's what most people don't realize about their email.

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It's a public to-do list of strangers' requests on your time. Think about that. If you had an office on Main Street, USA, would you allow a rando stranger to not only walk in the office, but sit down and get comfortable in your office? Would you allow that? Yes or no? No. But yet you've accepted that with your inbox.

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You need somebody else being first line of defense so that they deal with all of it so that you can be here. While I'm on this stage, and having the privilege to share some ideas with you. My life is doing this.

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While I'm on this stage, people are being hired, business is getting done, wire details are being sent, things are getting paid, while I'm here, because I'm not first light in the defense. And it is a game changer. That's level one. Level two is delivery. Services, doing the work. Essentially, you can still be the person doing the core, but you need help with delivery.

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And I always think if you're feeling stalled, that's what you're missing, onboarding and support. I want you to get to a place, if you're not there, where you bring on a new client, after that sale call is made, boom, you're not involved. You want to get involved when there's a strategic conversation about what you're seeing. You don't want to be involved in anything else.

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At first, that person can be your assistant. But if your assistant gets busy, and they should, I mean, it's fine. Guess what? My assistant has an assistant. Yes. You want to build the people so the people build the business. right or downer. You might want to take that one down.

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And delivery is the second level, because I'll tell you, if you go from a conversation, let's say somebody introduces you to a lead, and you'd take that call real quick, and they say, yeah, I want to do this. And then you hang up and say, well, you're going to hear from Lisa, and da, da, da, da. And that person can take the onboarding and the support. Beautiful place to get to. That's level two.

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The reason I've stacked these in this way, the replacement ladder, because it's the least amount of investment for the talent for the highest volume of time back. That's the math. That's why it's a first principles approach. You can't defend it. You can't argue that an admin is a lot less expensive than somebody who's a specialist to onboard and manage support. Does that make sense? Say yes. OK.

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Level three, marketing. This is one of my favorites. I had a friend, Rachel. She had an agency. Here's Rachel's revenue. Does marketing, makes money. Gets busy, stops marketing, doesn't make money. Doesn't have any money, starts marketing, makes money. Does anybody see the problem with the revenue curve? Okay, so she calls me up. Dan, how do I grow my business? I said, show me your numbers.

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At the end of this 11-month period, I decided to stay for the summer before going back out into my normal world, because I wasn't ready yet. I didn't feel comfortable. And I was helping Rick, the maintenance guy. He'd been there for 20-some years. And he was kind of like a big brother to me. I was helping him clean out the property.

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She shows me her report, the last five years. Rachel, you need to start doing marketing. I do marketing? OK, sorry, Rachel. You need to start being consistent with your marketing. What do you mean by consistent? I said you need a system for marketing. What does that mean? It means every day there's something happening to create awareness to your business, whether you're there or not, a system.

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She goes, oh, see, and it could be part-time, but the moment you have somebody else that wakes up every day to make sure that you have traffic to your pages that capture contact or some mechanism for creating awareness that captures a contact that introduces to a sales conversation.

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If you have somebody accountable, responsible that wakes up every day, focuses on campaigns, focuses on traffic, then you will win. Anybody in this room ever experienced this?

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All of a sudden, your leads go down, and you're trying to figure out what happened, and some person updated your website, changed the style sheets, and all of a sudden, the checkout button or the submission button is the same color as the background, and the people on the page can't figure out how to submit the page. Am I the only person that's ever had, yeah, exactly, I see the hands.

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Like, you need somebody that just focuses on lead generation. Again, we're talking levels. The moment you put this in place, even a part-time agency, You're starting to build momentum. You're buying back your time. You're creating the space for you to do the thing only you can do. And you're starting to love your life again. Awesome. Level four, one of my favorite. I call it the freedom level.

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Why is it freedom? Because at sales, having somebody else take the phone call to enroll the person, at the sales level, it will change everything. Let me tell you a story. So I started coaching as a professional. I've been an entrepreneur my whole life, built and exited companies, but I felt compelled to want to work with people a little bit more one on one. So I start taking calls.

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This place was built in an old church camp, so there was buildings we never used and I'd never been into. So I'm helping Rick clean out one of the camps. And I open up a door, and sitting in the corner on the table, there's this old 486 computer and a book sitting right next to it, this yellow book on Java programming. Now, I'd never touched a computer in my life.

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And I didn't realize how much pent up demand from my social media. We have now one of the fastest growing social media channels. You can check it out online. But back seven years ago, I didn't know that people wanted to learn from me. And my calendar got slammed. I was taking all the calls with my new clients. Why? Because I thought I hired coaches in the past. I talked to the coach.

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The coach needs to talk. Like, I want to talk to the coach. I'm going to hire the coach. I need to talk to the coach. And my wife sat me down. This is literally my beautiful wife, Renee. She sat me down and I was like doing phone calls after I put the kids to bed because I was on the East Coast and the clients were on the West Coast. And she just looks at me, she goes, what are you doing?

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You know better. And I go, but Renee, they need to talk to me. She goes, no, you teach this, you got to do it. And she wasn't wrong. So I hired this guy, Michael. And Michael didn't even have a background in selling coaching. I think his previous business was selling samurai swords on the internet. That translates for sure. Anyways. Can't make it up.

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The thing I loved about him is he ran his own Facebook ads. I was like, dude, if you want to run the ads, I'll pay for them, but then you generate your own demand, and then you take the calls. Let's see what happens. I hire Michael the first day, I'm not even joking, credit card on-call full pay. So think about your most expensive thing. Imagine you hire a salesperson.

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First day, they get somebody to buy. I call them up right away. Once I see that transaction go through, I call them, Michael, what did you promise? Do I have somebody coming to my house for dinner tomorrow? Like, what did you sell? What did you agree to? How the frick did you get somebody that doesn't even talk to me to buy me through you? And he goes to me.

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He goes, actually, Dan, I think it's better because it makes you look like you do what you teach. Oh. Huh. All right. And from that moment on, my business went... because I learned to let go. See, this level is why it's freedom. Four hires, count them up. One, two, three, four.

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If you implement this, you'll be able to go on vacation, and while you're away disconnected, you will come back to your business to have grown. Now, you still might need to be involved for the thing that you do that you love to do. But those people will have, that person would have created an opportunity or awareness to people that you exist.

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Somebody would have talked to them like a Michael about what you do and get them to buy and roll in your thing. And then somebody else would have took that purchase and brought them up to a place and collected all the information and got them ready for you to sit down with your file to do your magic. And that is freedom. And that's what I want for every entrepreneur in the world. Now,

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The next level is flow. That's where I live my life, and I want it for every one of you. Flow is this beautiful place where you have somebody where you can partner with, where they own. This is the key. If you're going in and you say you have a leader in place, you have a director, you have whatever you have, and you're the one telling them what to do, you're doing it wrong.

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I don't tell anybody on my team what to do. They tell me what to do and we edit. It's called editing, not authoring. I'm going to write that down. You want to be an editor, not an author. So that leader has to own strategy and outcomes. When I say own, I mean if they're head of revenue, they've got to own revenue. If they're head of marketing, they've got to own marketing.

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And I walk over, I see the computer, I see the book, I open up the book, and I think it's going to read like hieroglyphics and ones and zeros, like you can't read, it's computer programming. And it actually reads like English. If this, then that, use case, like I'm reading it. I'm like, oh.

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You've got to literally say, you come to me with the strategy to grow the business. We're going to negotiate, and then you're going to go execute, buddy. You've got to own it. Why? Because if people help build the plan, they won't fight the plan. Some of you guys are telling them what the plan is. Guess what? When it doesn't work, they blame you.

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I want them to tell me what the plan is so that if it doesn't work for them, it's their fault, not my fault. Those five levels will change your life. Does that make sense? Say yes. This is the one that's gonna hurt, okay? Brace yourself. If you don't have an assistant, you are one. And you're overpaid and you suck at your job. Just saying. There's levels to this.

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I'm hopefully shaking the brain a little bit for what's possible and inspiring you to get to a place where you can truly live in your flow and have people support you. If you're still struggling on what you could give your executive assistant, I want to give you my internal SOP, my standard operating procedure for my executive assistant. So just

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Find me on Instagram and send me the message YouTube EA and I will send you a direct link to my Google Doc. It's got my North Star principles. It's got my whole meeting agenda. It's got canned templates. It's got preference files. It is the master document to have an EA come in, use my standard processes to train them and really get them to be effective day one.

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That's number one, big idea replacement ladder. Number one. Number two, it's called transformational leadership. This is a completely different way to lead people. And I learned it when I moved to Silicon Valley, San Francisco, the mothership of tech nerds. Okay, the Disneyland of geeks.

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I remember as a Canadian, I sold my first tech company living in Canada, and then I got on a plane, I moved to San Francisco, because I want to learn. I'm like, I'm 28, I want to see what are all these young bucks, what do they know about the internet? And I want, the big question I ask myself is how? You guys have probably asked yourself the same question.

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How does a 25-year-old kid raise $100 million and build and scale a company? Have you guys ever thought that? You guys see these Mark Zuckerberg type? They're all over. I cannot. If you haven't been, you got to go because it is fascinating to watch. You go to a coffee shop and all it is is pitch decks and code. Mac laptops pitch decks in code.

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It's like, and if you talk to somebody and they're like, what do you do? And you don't tell them you got a billion dollar game changing, world changing idea, they will stop talking to you and turn around. I almost came home after three weeks. I'm like, I'm way too nice for this city. I cannot deal. They're hurting my feelings every day when I go out to talk to them.

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Luckily, you know, and I went through challenges at this point, I'm 28, the first successful company, I tried, so 17 I started, failed, did another company at 19, failed, didn't start for another five or some years, at 24, hired a business coach, this guy named Bob, changed my life. First year, I went from two failed companies, didn't know how to build the business, first year revenue, $980,000.

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24 years old. What? How? And I just kept going. I only knew one gear and it's worked my butt off and I was scared I was going to lose everything if I didn't keep doing it. And it took a lot from me. So I had a bit of PTSD after I sold that business because I was scared to do another one because I didn't want that same thing to happen again.

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So when I was in San Francisco, I was trying to study, how do these people scale? How do they grow? And I met this incredible man named Naval. Today, he's famous. How many of you guys know who Naval Ravikant is? Show of hands. Yeah. And it just tells me the level of nerdy. If you know who Naval is, you saw him on Joe Rogan. But he's like our guru in Silicon Valley.

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And I just ran into him one time at this party, and I would reach out to him for advice. He taught me this beautiful framework, okay? I'm not gonna put it up on, I just wanna say it to you and then we're gonna move on to transformational leadership. He shared with me that anything you wanna achieve in life, you just need to have leverage.

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So if you have leverage, a little bit of effort, massive results. There's only four ways to get leverage. They're called the four Cs. Write them down. First one is code, software. If you know how to use code, a little bit of effort creates automation, process, things you never have to do again. I fell in love with code. It's my love language, you could say.

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AI is an incredible example of code, right? Massive leverage. You guys should be using ChatGPT or similar every day, hundreds of times a day. It is like having 10 more people on your team. Second one is content. Second form of leverage is content. Think about it. Camcorder method, creating a video. It takes me 30 minutes to create a video.

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A million people could see that video, and it takes nothing from me. I create an SOP, content. I give it to a team. I can train 10,000 people with the same process, leverage, content. Third is capital. As you guys know, money creates leverage. If you have money, just so you know, a lot of people don't realize this, if you have a problem that can be solved with money, you don't have a problem.

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Say it again. If you have a problem that can be solved with money, you don't have a problem. Capital is a massive form of leverage. And that's why you see these 25 year olds raise $100 million. The fourth and the one I fell in love with that I had to study that I really didn't understand was collaboration.

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Collaboration, people, leadership, communication, the economy of words, what I call polling vocabulary, being able to persuade, tell stories, get people on board, indoctrinate, origin stories. Collaboration is essentially your ability to bring people along for the journey. to support them, to communicate clearly. I sucked at it. I used to wake up every day and hit the plate spinning.

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I didn't know. Somebody asked me when I built my first company and sold it, how did you do it? I couldn't tell them. I don't know. I just know I worked my butt off. I worked 100 hours a week. It wasn't healthy for my physical health, my relationships. My family's a little pissed off at me. I don't know.

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And when I learned the four C's of leverage from Naval, code, content, capital, and collaboration, Then it gave me a framework to go be better. Because if I could master these four master skills, I could accomplish anything. Think about that. If you understand those four and study them and indoctrinate yourself in them and become obsessed with them, anything is possible.

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Your creativity is your limiter. So I want to teach you about transformational leadership. Transformational leadership is fascinating. This is Dan Martell at 24 years old. This is how I led. I didn't know any better. I didn't know there was another way to do it. I'd hire somebody. I'd tell them what to do. Billy Bob, do this. Billy Bob did that. Then I'd check. Billy Bob, did you do it?

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Yep, did it. Cool. Do this next. All right, we'll do it next. And I did that. I call it the tell, check, next doom loop. Some of you guys are like, what's wrong with this? I do this every day. Here's why. At about 12, 13, 14 employees, this is what your life looks like. You wake up in the morning with a whole bunch of projects you want to get done. You open up your inbox.

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How?

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You know you shouldn't, but you do. You start processing your email. Fire. Uh-oh. You start making phone calls. One phone call leads to another phone call. Then you realize you've got to get the team going and da-da-da-da-da. You start doing tell check next, tell check next, tell check next, da-da-da-da-da. All day long. Then you finally at 6 o'clock come home. You do dinner with the family.

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Now, I know it wasn't an iPhone app. And today, it's not impressive, but it didn't matter. At that moment, at 17 years old, I thought to myself, This is how delusional I was. Maybe I'm the Doogie Howser of programming. If you're laughing, it tells me how old you are. Just so you know. And what that did is it put me on a journey. I became obsessed.

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And then it's 8 o'clock and you should be hanging out with your spouse. But instead you get back to work because you didn't do any of the projects you started with. Does that sound familiar? Say yes. Yes. All right. You guys get it. There's a different way of doing it. A better way to do it. How? How? young cats in the valley figured out to scale these companies.

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One of my early, I mean, my early mentors were the founders of Uber and Dropbox and Airbnb, like watching them scale. Level one is you do an outcome. Instead of telling people what to do, you tell them where we're going. And there's a nuance, and that's a skill. And I would encourage you guys to learn how to do that.

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If I want somebody to take the mountain, I don't tell them, hey, go to this GPS coordinate, and da, da, da, and step here. I say, that's the mountain we're taking. This is what we're doing. When you get at the top, it's going to feel like this. And I paint them the picture of the outcome. Sometimes I call it the success criteria.

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What is the success criteria of us updating our website, migrating our website, changing our financial system? Whatever it is, that's the outcome. You and I are going to talk about the outcome. Then what I do is I talk about measure. I want to measure or give them a feedback loop on how they can measure their progress.

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So imagine I don't tell them how they play the game and they just start playing the game. If somebody asked me to play cricket and didn't give me the rules of the game, do you think I could play cricket well or bad? Good or bad? Bad. You imagine? I'd probably get fired off the team as soon as I stepped on the plate. I wouldn't even know where the plate is. Maybe there isn't a plate. I don't know.

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I know I got a bat and somebody's going to throw a ball somewhere. I'm supposed to hit it and I think I run back and forth until somebody tags me or something. I really don't know. You're doing it to your teams. You are playing a game with your team and you forgot to tell them the rules. You do not give them a metric.

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Every person, everybody in my company has a number that they can use in North Star to let them know if they're doing better. That's measure. And that's what you find in Silicon Valley. The third is coach. If somebody is off, then you coach them. So if I tell a team member, that is the mountain we're going to take. This is how it's going to feel when we get to the top.

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26.

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Oh, 26 feet, not good. We got to dig in. I coach. See, that's the difference. Most people tell their team what to do. I train my team what to do. I call it train, don't tell. So coaching is different. Coaching is sitting down with the person that didn't make any progress and saying to them, All right, what went off? He's like, I got lost. OK, why did you get lost? I don't know.

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If you had to guess. Well, I didn't know which way was up. Why didn't you know which way was up? The trails were all over the place. OK, if you had to fix the problem, what could you do to fix the problem? Well, I could probably ask people next time when I'm hiking. Because you ran on some people? Yeah, I ran on some people. Did you ask them which way the way to go?

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No, I didn't ask them which way to go. OK, so that's one option. What else you do? Well, I could probably get a map. You don't have a map? Nope, don't have a map. Buy a map. Okay, what do you want to do? And then they tell you. And then you coach them on getting better. Why? Because if you coach them, you invest in them and they get better.

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And what happens when you hire a lot of people really quick, at first there's an investment in them, and then eventually they invest back into the business. Check that out. One to 12, using transactional leadership, you get to a point where your life sucks. About 12 to 14 people. Transformational leadership, the more you grow, the more you give back. Why?

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Because you've coached the early people that start coaching the other people. See, the way you show up as a leader is how your leaders will show up for their teams. And if they're not showing up in a way that creates expansion, it's because of the way you've shown up for them.

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So you've created this scenario where they're showing up doing telcheck next to their team, and they're bottlenecking their team. Do you guys see that? Say yes. It's a game changer. Here's the deal. People don't buy your standards. They buy your presence. You think they bought you. They did not. If somebody bought from you, they're buying your standards. They're buying your process.

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They're buying your methodology. They're buying your values. They're buying your culture. They're not paying for your presence. They need you to hold a standard within your team, and that's what they're paying for. So many people feel stuck in their leadership style because they think they have to be there. You don't.

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You have to create the environment, the game that you love to do that they thrive in because you've created a place where they get to grow. Change is everything. Those are the first two. The third and last, the one-three-one rule. I learned this from my buddy Brad Pedersen. He's actually a mutual friend of Cody's and I. He's one of the smartest minds, one of my best friends. We hang out every week.

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I became obsessed with coding, the internet, all things technology. This is 1997. So I get out of rehab and discover this little thing called the internet. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram.

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And he's always dropping bombs and knowledge and stuff. And he says this to me once. He goes, do you know why they call it a bottleneck? I said, no, Brad, why is that? They go, because it's at the top. John Maxwell calls it the law of the lid. Your business will not grow past the level of your own growth. I wish it was in that way. Trust me, unfortunately it is.

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If you want your business to grow, you have to grow. If you can't grow, hire somebody that's willing to do it for you. That's an option. But if you're the CEO, you're the leader, you need to grow. And the 1-3-1 rule helps you develop yourself in a way so that you don't become the bottleneck. It is a game changer for actually working with teams. One time I had an HR guy named Adam.

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He was working for me. He was new to the team. He had heard we train against the 131. It's kind of culture for us. And we just finished quarterly planning, which I'm assuming a lot of you guys had just done. And we're sitting there. And I could tell Adam's stressed. He's new. He's listening. He's hearing all the departments and the hiring. And he's just breathing heavy. And I'm watching it happen.

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And at break, he comes up to me. He goes, we've got an issue. I said, what's up, Adam? dude, we got to hire 13 people in the next 90 days. Yeah. That's an issue. How do we do that? I look at him. I'm like, well, I'm pretty sure that's your job. Well, I mean, I know it's my job. I'm going to do the work. But I mean, I don't know. Like, that's a lot of people.

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I remember Steve Jobs saying this once. He says, it's easy to hire people and tell them what to do. He said, it's harder to hire people and have them tell you what to do. Game changer. Stop hiring people and tell them what to do. Hire them and have them tell you what to do. I said, Adam, what's your 131? He literally says to me, oh, are you serious about that? I'm dead serious. What's your 1-3-1?

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Well, I haven't thought about it. I said, how much time do you need to think about it? He said, I don't know. I said, yes. I said, and tomorrow would you be prepared? He goes, yeah. I said, cool. Take the rest of the day to plan it out, 1-3-1. Come back to me tomorrow morning. Like, tomorrow at this time. It was like 3 in the afternoon. Tomorrow at 3, we'll have a meeting. We'll talk about it.

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We'll review your 1-3-1. He goes, cool. 10 AM, text from Adam. I'm good. You are teaching people how to treat you. They will not make a decision, because guess what? If they make a decision and it doesn't work out, then it's their fault. They come to you with the problem so you can give them the answer so that if it doesn't work out, guess what? It's you, not them.

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And you don't even realize they do this. So here's the 1-3-1 rule. Follow this. It'll be the most important thing you hear over the next few days. Number one, when somebody comes to you, ask them, what is the one specific challenge? A problem, well defined, is half solved. Einstein said this. Most people, when you ask them, what problem are you trying to solve, they actually don't know.

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They just feel in a panic. Help them. What's the one specific challenge? Let's talk, Adam. Hire 13 people within 90 days. Got it. What are your three viable options? See, as an entrepreneur, CEO, what we do without even thinking about it is we evaluate options in real time to make a decision. And when we have somebody else make decisions for us, it stresses us out.

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I have clients, they get anxiety attacks when somebody does stuff for them. They get adrenal fatigue. Literally, they feel like they're hungover. I have clients that have broken out into shingles. because of the stress their body is under having somebody else make a decision on their behalf. It is debilitating. Why? Because they're worried they didn't think about the scenarios. So that's why.

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Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Couldn't have planned a better time. It was the most incredible situation. As I mentioned, my dad used to beg me. He calls me Daniel. I'm French.

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If anything, three viable options is for you to relax, breathe, and go, OK, you did think about calling this person. OK. And then you did some research on the internet. OK. And then you did. OK, cool. Those are all three viable options. Awesome. The third one, so that's the one of the three, the third one is one recommendation. Adam, what is your one recommendation to me to solve this problem?

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Would you guys be surprised to hear that 98% of the time, their recommendation is the answer? Yes or no? Think about that. Would you be surprised to hear their recommendation is most often the answer, yes or no? No, because they did the work. And you know what's funny? The people that are the closest to the problem have the most context to solve the problem.

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. My promise. To every person in this room, by the end of this time together, I will give you a framework, a process, a life philosophy that if you apply it, will change the game for you.

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So you don't even realize that trying to help people solve problems that you're far away from actually makes it worse, because you don't have the context. So what happens with the 1-3-1 is you push challenges down to the front line and you stop them from coming up.

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So then all of a sudden the leaders get to free up their time to solve force multiplier problems, game changer problems, leverage problems, not get bogged up in the weeds. I'll give you a little tip. I call it the 50 to fix it. In my companies, across all the businesses I'm involved in, if you're a frontline worker, an individual contributor, you can spend up to $50 to solve a problem.

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Never ask for permission as long as you let your leader know after the fact you spend it, expense it, we'll pay it. Just let your leader know. $50, anybody can do that. No questions asked. Do it in real time. I love you. I trust you. Do that. Level up. Team leads, $500. Directors, $5,000. C-level, $50,000. I had a CEO that works for me come to me the other day. He had a massive problem.

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He was trying to solve it, da, da, da. He wanted approval. It was $37,000. I said, hey, bro, what's the rule? What rule? 50 to fix it. He goes, oh, yeah. I said, I trust you. Do it. Don't slow down. You want to make a lot of money? Stop being involved in decisions you don't have to be involved in. Here's the way to think about it. You want your problems to be bigger.

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If you have bigger problems, it means you're living a bigger life. Bigger problems, bigger life. Lots of little problems, I can tell you what your life looks like. Small. You don't want $10 problems, $100 problems, $1,000 problems. If you're in this room, I pray that you're dealing with $50,000 problems, $100,000 problems, million-dollar problems. That just tells me the size of your life.

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The only way to do that is to create the space in your calendar to be able to do that. That is the biggest thing for me when I help entrepreneurs unlock their time is I want them to go build their empire. I'm not a four hour work week guy. I'm not a get free and go travel the world and hope my team figures it out kind of guy. That's not me.

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I want to create the space in your calendar to become more. See, most people don't realize your biggest expense is not doing the thing that makes you the most money. If you're the leader of your business, being in this room is the best thing you could be doing with your time right now. Being here, networking, building relationships, learning, best thing you could do with your time. Check this out.

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This one will really kind of shift it all for you. Did you know you've never had a dollar come into your bank account without another person involved? You've never had money, unless you stole it, You've never had money, you've never had money come into your bank account without a relationship, a person involved in that transaction. Here's why that's important to understand.

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He goes, Daniel, if you could just find something you're passionate about that isn't illegal, I think you'd do okay with your life. He believed in me. I didn't believe in myself. He saw the potential. I didn't really feel, but I went all in. Today, my life looks completely different. And it wasn't without a ton of challenges and frustration and issues and setbacks.

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Anything that isn't you networking, creating, collaborating, business developing, growing yourself so you can be valuable for everybody else around you, anything that is not that is not what you should be focused on. And if you want to have yet another breakout year, you guys all had a great year, I want you to have another one. I want 2025 to blow your minds.

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Be like, I can't believe that just happened. You have to learn how to buy back your time. No ifs, ands, or buts. You might think you're good at it. If you're good at it, you're not good at it. You got to get better. There's another level. Read the book, study my material. Trust me, whole different level. Now, you all got a copy, but I want to leave you with this as I land the plane.

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And it's why I'm here. It's why I went through what I went through as a teenager. It's why I struggle with addiction. It's why incredible human beings came into my life to express their belief in what was possible for me in moments where I had zero belief. It's because I actually think every person on Earth is here to feel fulfilled, not be happy.

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I have two little boys, I'm not talking about, hey, what's gonna make you happy? What's gonna make you feel fulfilled? What's gonna make you feel useful? After I go to the gym, I feel great. Did I feel happy when I was at the gym? No. So it's not about feeling happy. Happy is moments. Here's what I've learned.

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28 years of entrepreneurship, coming to events like this every year, investing myself, 1,600 books, massive coaching. I coach with the best of the best. I've learned it comes down to two things. Number one is wake up every day to strive to become your 10.0 self. What is your 10.0 self? I have a whole framework, but I want to tell you this. It's the person you needed most in your darkest days.

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It's the person that you would have listened to when you were going through it. It's the person that you would admire. It's the best version of you. It's like taking all the best moments in your whole life where you're the funniest and strongest and kindest and assertive and all the stuff that you, the fittest, like all of it. Take all those moments, put them into one day, stack it.

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That's your 10.0 version. If you're a person of faith, it's the person that God created you in his image. That's why you're here. It's why you desire for more. So you wake up every day and you aim for the 10.0 self. That's half the equation. The other half is to share yourself with the world. Whatever you did and learn, share it. If your world are your kids, pour into your kids.

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If your world is your community, your church, your CrossFit gym, pour into it. If it's your country, go all in. I would actually invite you to consider to share it with the whole world, social media. It's been the most magical journey for me. And if you do those two things, I promise you, you will live daily in a place of massive fulfillment. Thanks for having me, everybody.

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Thanks for listening to Martel Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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And I will share those with you today. I'm not gonna sit up here and do success theater. I am privileged and blessed and I have immense gratitude for Cody and David for having me here, for all of you guys to be here. I don't take your time lightly whatsoever. I just wanna let you know that on the back end of showing up, becoming obsessed, deciding to value yourself,

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Because when we talk about time, I will let you know that if you don't value your time, nobody's going to value your time. And most people don't get what they want, they get what they think they deserve. And if you don't feel worthy of deserving what I'm going to teach you, you will work really hard to get rid of it if you ever get it.

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So today, I have the privilege of flying around on my plane, coming to speak to folks like yourself. trying to instill this belief that you can grow, and the more you grow, the easier it gets. And I know it sounds like a freaking pipe dream, and some of you guys are like, don't believe it. Let's look at the math.

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Most entrepreneurs, okay, everybody should have something to write down, because I'm going to share some lessons today. They're writer downers, I call them. Does that make sense? Say yes. Say yes. Let's do this. Most entrepreneurs, when they're growing, they hit what I call the pain line. And the pain line's a point where the more you would grow, the more pain you would feel.

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Has anybody in the world ever felt that? Things are on fire, but God darn it, my life hurts. It's kind of like... You know that you could, but you don't. So you act to not win. Instead of playing to win, you're playing not to lose. And you know better. That's the worst part is that the high performers, you guys are in this room, you know better, you wanna play.

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And what I've discovered is that no entrepreneur will grow into pain. That's a right or downer, because if you understand this, then everything I'm about to teach you makes sense. I've never met an entrepreneur that will grow into pain. It's like me holding a knife to your neck and saying, step forward.

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Anybody play those VR games where you go up the elevator, you got the headset on, and you go up the elevator, and there's a plank off the top of the building? Anybody in this room with a VR set? Okay, yeah, you know what I'm talking about. You literally, this is what happens.

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You put the headset on, you're not moving, you're in the same, these are the little five by five grid they give you and you're in the elevator and the headset's on and you feel like you're going up the elevator 40 floors and then the door opens and there's a plank and you're supposed to walk off the plank and you get to the edge of the plank and for most people, unless you're a psychopath,

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When they say jump, you don't want to do it. And you know in your head it's not real. If you watch videos of people sitting there and they're like, they don't want to jump. And you know better. So when I tell you entrepreneurs will not grow into pain, you're not going to want to do it. And it usually means that you guys make mistakes.

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What I've seen over the years is most entrepreneurs, when they get to this place, the ceiling of complexity is they decide to want to do one of three things. Number one is stall. I'm good. They get stuck in the I'm good mode. You know what? And I know a lot of you guys, best year. Last 12 months, best year. If you had a great year, make some noise. Let's hear it.

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It'll actually make you feel guilty because you'll be making more money and it's not gonna be as hard as you thought it would be. Your business will grow and your time will expand. You'll be like, I should be working harder? No. That's not how it has to be. Before I can get into that, I have to share with you a quick story. As a child, I went through tough, tough challenges.

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If you had a great year, make some noise. So you guys are coming into this feeling good about yourself, right? But you've probably been there where there's been a point where you just had a tough time, and you had to lay off some people, and you're like, I'm so frustrated. Why is it so hard? And you might have the idea, I'm just going to stop. I'm going to chill.

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I remember my buddy Matt, he had an electrical company. And he came over to my house one day, and he just goes, Dan, I watch your stuff. I hear what you're talking about. If you're not growing, you're slowly dying. I get it. But what if I just want to be? I said, OK, Matt, let's just run through the scenario. I said, your customers today, you all have customers, yes? Do you all have customers?

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Say yes. Yes. Your customers, do they want less or more from you next year? Less or more? More. Perfect. You have vendors you depend on, you don't want worse, you want better. Is that so far so good? I said, so right off the bat, stalling is going to hurt you because your customers are going to want more from you. Number two...

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is the world expanding or contracting, expanding or contracting, whether you like it or not, gross domestic product grows a couple percent a year. So the world, if you just stayed still, is gonna expand and then you're gonna be on the receiving end of being inferior, even if you don't go down, just sideways, you're slowly dying. That's why. Now, this is where I got him.

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I said, Matt, who are the two, three people, but let's go two, two names of people on your team that you would feel crushed if they left? Think about it for you. I want every person in this room to think to themselves, who are the two people you all have? They're your ride or dies. They're your foundation. They're your rock. It could be your partner. And he gave me those names.

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I want you to think about it for yourself. What are those names? I said, here's what I've learned, Matt, that those people have hopes and dreams, and if your future isn't big enough, if your vision isn't big enough for their hopes and dreams to fit inside of, they will leave to find somebody who can do that for them. Stalling is not an option. Number two is sabotage. Sabotage is a funny one.

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All right, let me walk you through. Sabotage is literally, write this down, manufacturing a situation that allows you to fail that's not your fault. Some of you guys are laughing because you know what I mean. Manufacturing a situation that causes you to fail that's not your fault. Anybody ever hire a cousin they knew better they shouldn't have hired?

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And then you wonder why things aren't going good or you had to let them go? You knew ahead of time. A couple of them, I hear. Sabotage is getting an email from somebody that says, I have an opportunity that could triple your business.

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And instead of replying with enthusiasm, let's talk, you drag your feet because you know if you say yes and that happens, your calendar is going to explode if you don't have the capacity. And instead of replying right away, you wait on it. You unread it, read it, star it.

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Not yet, maybe the weekend, you go to the gym on Saturday morning, you come back, you're feeling pumped, and you're like, I'm gonna reply, you hit reply, ta-da-da-da-da, yeah, I'd love to talk, let's set it up, and they reply back, hey, sorry, Dan, unfortunately, I already failed that opportunity. Sabotage.

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Most people will self-sabotage themselves to the level they feel comfortable they don't even know they're doing it. Number three, they decide to sell. I had a buddy of mine, Jason, call me the other day. He has an events business. Things are tough. A few contracts didn't work out the way he wanted to. Lost some money. He's like, Dan, I want to sell. I said, why? I said, tell me the reasons.

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He gives me the reasons. I said, if those reasons weren't true, would you want to sell? He said, well, no. I said, well, then here's the good news. You just discovered your complexity ceiling. You just discovered your level of ability of dealing with problems before you decide to pull back. So you can leave. You can sell this business and go do the next one.

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But here's what you're going to learn, Jason. In that next one, you're going to get the exact same place you're at now. And it's going to hurt. And you're going to learn the same lesson. So we either do it now or you do it later. But I'm telling you, the grass isn't always greener. Do you know why sometimes the grass is greener? Because it's fake. I know what those internet people say.

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I grew up in a home with an alcoholic mother. I had a father that wasn't around very much and the second oldest of four. And I got diagnosed with ADHD when I was 11, put on medication, My whole life, I thought I was broken. I didn't value myself. I had zero self-esteem. For a long part of it, I didn't even feel like I deserved to breathe the air I was taking.

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Some of them, it's not true. The grass is greener where you water it. If you feel your pain line in your life, you just had an incredible year, but at the same time, it stretched you, good. I'm gonna give you the solution to the problem. It's called the buyback principle. And it states, we don't hire to grow our business. We hire to buy back our time. It's a first principle approach.

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I think about it like calendar over capacity. If you wake up and you add labor to your business and it does not buy back time out of your calendar, you're creating the prison. You're building a business, you're growing a business that you'll eventually hate. And this is how we stop it. How many of you guys would like to learn how to do that? Say yes. Here's how, it's called the buyback loop.

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So when we feel the pain, ouch, ceiling, ugh, self-sabotage, you know, you know when you're in. When you're in the zone, man, those emails come in, you're like, boom, let's go. You know what I'm talking about? You're like making the calls, no issues. When you're in momentum, you feel it. If you're not there, this is the process.

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And I have to do this, honestly, at my level, three, four times a year. When you're growing and expanding, you have to do this. First thing is we gotta audit our calendar. We have to audit our calendar for time and energy. We need to know what things we do that take our energy and what it would cost to pay somebody else to do it for us. So think of it this way.

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Anytime I work with somebody, I always make them do a two-week audit, previous two weeks. They don't have one. They set up a timer. It's every 15 minutes. It goes up. They write in their journal what they did every 15 minutes, literally for two weeks because I want to get a good sense of your life, personal, professional.

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How to Unf*ck Your Life - 8 Habits to Fix 98% of Your Problems

I'm going to show you the eight simple habits anyone can build to turn your painful problems into a puzzle you enjoy solving. Welcome to the Martell Method. I went from rehab at 17 to building $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.

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And the problem with that is that if you actually are successful, that habit will actually be the reason that you lose that level of success. Oftentimes, when we want to move forward, we got to learn to let go of things so that we can make room for the new. So it's not about adding more stuff. It's about stopping things. Here's the big idea.

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See, a lot of people see me today and don't realize that not that long ago, I was a little chubby and my whole life I struggled with my weight. I weighed 265 pounds when I was younger and I just went up and down and up and down. And for a long time, it was this yo-yo and I always had an excuse.

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Every new level came when I gave up a bad habit, every time. It's almost like if you made a list of everything you're not willing to give up, I would consider that the reason why you're never going to win. Whatever you tell me I would never is your opportunity for reflection. So here's how I do it in practice.

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I reflect a lot on decisions I've made and ask myself, if I had to make that again today, would it be an F yeah? See, a lot of people say yes to things that are two, three, four, five months into the future. What if it was tonight? If you woke up today and somebody said, hey, I need you to come to this charity event tonight at six o'clock and you looked at your calendar, would you say yes?

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Would you be enthusiastically excited to do it? If not, you're allowed to say no. And you don't need a reason to say no. See, most people have this like people-pleasing desire and not hurting other people's feelings that they put themselves in a situation that they then become resentful for. At the end of the day, it's not what I do, it's what I don't do that makes me successful.

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So here's the way I think about it. It's simple scales. Level one, stop bad habits. And you know what those are. It's literally the thing that you wish other people didn't find out about. It's the things you have shame around. Level two, stop low value tasks.

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Anything that you're doing that you could pay somebody else a quarter of what you get paid per hour to do, let the other person have the employment Create the opportunity to create jobs. There's a good chance that if you're watching this, your time is valuable. If you don't consider your time valuable, nobody else will take it valuable either. And habit number eight is for the pros.

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Now, if you're serious about tackling life with speed and without burning out, you'll make this a habit. Keep it dry. Dry stands for do not repeat yourself. See, most people assume if you want more money, you gotta work harder. Not true. Some of the people that put roofs on houses or build cement walls, they work harder than anybody else.

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The most successful people get obsessed with actually doing less, and the reason why is they don't wanna repeat themselves. If they create a system, if they have to give somebody something to do, they wanna build a checklist so that every time it happens the same way. See, people that drive themselves crazy is because they're always having to tell people how to do stuff.

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They never thought, hey, if I'm going to do this a thousand times in my life, hire somebody, train somebody, follow up with somebody, schedule something. Maybe I should sit down, document it and give it to somebody else to follow so that you don't have to do it. So you create the space to level up. What you don't realize is that everything in life can be a system.

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And then I eventually said, no, I'm going to do the hard thing and I'm going to get way outside my comfort zone. And I decided to get visible abs in 90 days. It was crazy, but I got ripped. But guess what else working hard did for me? It also turned out that my nutrition and my body were connected and allowed me to really activate my ADHD into a superpower.

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And most people never step back to just look at it. So for example, recently I was in Chicago. I was meeting with my team and we're launching my newest book, Software as a Science. And I've got the task of signing 500 books. And I sit down and I think about the process because I'm definitely gonna sign other books in the future. And I map out a simple five person book signing process.

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And I had 60 minutes in the calendar to sign those 500 books. And I ended up doing it in 18. How did I do it? Systems. In software development, you write code that is dry. Don't repeat yourself.

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If you're gonna write some code that does an addition, instead of doing it in line, you take that function add and you put it separate and you call it every time so that if there's ever a bug, there's one place to fix it. That concept you can apply to your whole life. So for example, I always wear the same outfit. I have the same blue shirts, the same beige pants, the same white shoes.

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It is my uniform. Do I have multiple? Yeah, like 27 versions of it. But I go into my closet. I wear the same stuff. It matches with everything. I don't have to think about it ever again. It is a system. For me, when I make decisions once, I try to look for stencils. And stencils is kind of like a pattern that I can give somebody else to go find examples of that in the world.

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So for example, when I'm creating my events, I've got like a one day and a two day event stencil. It's like a blueprint. So that way I have a stencil I give to somebody else that's organizing the event to follow and they're gonna get most of it exactly the way I would because they just follow that stencil.

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If somebody asks you to paint like a hundred butterflies on a wall and all you had was like a brush, it would take you all day to hand paint those butterflies. But if I gave you a stencil that you could just put on the wall and kind of spray over, you could get those hundred done in an hour. Everything in life is like a process. You go from raw materials to some form of finished goods.

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If you design it, it removes all the stress out of it. You keep all the fun stuff like planning, but you create a system, you create a checklist and the whole thing just gets easier. So you can either choose to run your systems or a lack of systems will run you. It can be as simple as making yourself breakfast all the way to manufacturing new shoes.

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Now, I know you're not going to make your own clothes, but there's a lot of decisions you make in your home that you don't need to make every time. You can figure out what you want to eat on a monthly basis, break it down per week, per day. I even have it so that I have a checklist for all my packing so I don't even have to pack my clothes when I go on vacation. Now, I know that sounds crazy.

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What's the worst that could happen? You have a credit card on you and you go shopping if you forget something? Not a big deal. Your life will dramatically change when you create systems for your personal life. And James Clear probably said it best because a lot of people have these massive goals. He says, you don't rise to the level of your goals, you fall to the level of your systems.

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Having systems in your life create the foundation for success. But here's the thing, no matter what stage you're at, if you implement these eight habits, your life will be absolutely transformed. Empire.

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It built my confidence outside the gym, even though it also shaped my body. And that's why today, if you see anything I post on social media, it's always about sweat every day. I believe that when I go to the gym, it's about my mind, not my physicality. And that's why today I work out every day. I exhaust the body to tame the mind.

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I do the reps in the gym to make sure that my mind knows what to focus on. The crazy part is some people go to the gym feeling super tired and they're like, I don't want to go to the gym. I'm just, I'm already tired. I've never left the gym not feeling better. And it gives you the energy to work on life's puzzles.

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If you have a trouble with being consistent going to the gym, here's an advanced move. Schedule it with somebody else. Decide to choose a workout partner where you made a commitment every day at 8 a.m. you go to the gym together. You will do more for somebody else than you'll ever do for yourself. I've never canceled going to the gym when I knew I was gonna have to meet somebody else there.

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My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with habit number one, start on hard mode. You hear people say, building momentum with easy wins. Easy wins. I'm all about going hard.

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So do yourself a favor, find a training buddy and go all in. I've never met one person that couldn't find 30 minutes to get down on the ground, do some pushups, do some pull up, doing some jumping jacks, do some sit ups, do whatever. Body weight movements to get a sweat on, to feel better about themselves. And that energy will allow you to take over the world.

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But you can't just brute force your way to success. or hope your way to wealth, habit number three is how you dial in your strategy. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work,

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go follow me on instagram dan martell to elsa martell on instagram it's where i show the behind the scenes the real deal real time i'd love to see you there have an amazing day habit number three measure daily if you're like most people feeling a lack of direction or spinning your wheels or not feeling motivated it's usually because you can't physically see if you're even moving towards your goal most people don't even have goals think about money

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One of my core philosophies is if I want my money to grow, I got to focus on it. And I look at my bank account daily. Every day I get email reports for all the companies I'm involved in with the daily cash position. And I personally look at all of my bank accounts. Why? I learned a long time ago that if I want something to grow, I got to look at it. I got to focus on it.

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I can't pretend like I don't know. I track everything. I track all of my food, my workouts. All my businesses have dashboards, scorecards. They have metrics, KPIs. If something's important to you, you want to measure it. And if you distill it into a metric, it means you understand it.

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Most people can't distill their life into the right measurement, which means they don't understand it, which makes it impossible to improve. This is why I believe that measuring things daily is a must. First off, it gives visibility into the things that are important to you.

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So if you want to grow your business or you want to get healthier, you have to measure those things because then you'll focus on them. Just the act of measuring it and writing it down will change your prioritization. You'll be like, okay, I'm measuring my weight again. It didn't move yesterday. What do I got to change today? And the cool part is it also gamifies your growth.

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It makes it a thing that you measure and see if you're getting better over time. And some things like my food, I measure throughout the day. So that way it makes it fun. And all I'm trying to do is take my best score and try to beat it every time. It turns life into this fun video game.

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And just like a video game that gives you feedback while you're playing, now your life is giving you back some information to know if you're making better decisions. If you don't measure things, how are you supposed to know if you're getting better? So here's the deal.

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I learned a long time ago, if you want something to get better, the higher precision that you measure it with, the tooling that you use to measure, the frequency of measurement is the first step.

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Most people struggle in their life or in business and it's because they haven't broken down each step from the initial concept to the finished revenue or like, hey, waking up in the morning all the way to losing weight. And then they wonder why they're not making any money with their marketing funnel or losing any weight. Well, it's because that

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When I'm creating, when I'm writing, when I'm strategizing, when I'm thinking of the biggest problems in my life, I do it first thing in the morning because I want to be creating connected to my creator. And all I know is that the more I build the muscle of starting with the hardest thing,

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afternoon snack that you think isn't a big deal, turns out it's putting you over on the calories. Or there's a button missing in a landing page, and because it's not working, because you don't know, because a funnel step isn't being reported properly, is costing you a ton of money. So this is the big idea. What you focus on will expand.

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And when you measure daily, the thing you want to grow will grow. Here's the final concept. The first step towards progress is just looking where to step. The most important next step, what's called the mins, just take that step to measuring, it'll get you on the path. Most people don't wanna measure because it sounds like effort.

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But if you're going to do all the work of planning, going to the gym, actually working out, and then you don't measure your food, your macros, I just think it's kind of silly because that could be the needle mover. That could be the hinge on the big massive door that makes it easy for you to get results.

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But that not wanting to measure because it feels like work is the misdata that you need to know if you're making better decisions. So now you've got the foundation, but if you're feeling stuck on problems that feel too big with no idea how to actually make progress, habit number four is what will unlock it for you. And it's this, learn daily. The problem is that so many people hit a wall.

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They wanna grow, but then they hit what I call their complexity ceiling. And what I've learned is that each level, there's a new devil. Usually what happens when people hit those ceilings, they just spiral inside their own head. They keep trying a bunch of stuff based on history and things they've tried, but it doesn't work.

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All they do is they keep searching for answers, but they're missing information. When I was 17, my dad did one of the coolest things ever. And at the time I didn't understand it, which is he gave me an unlimited budget for books. He said, as long as I finished them, he'd buy me the next one. And my dad didn't come from money and we didn't have all the resources in the world.

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So it was actually like a big deal that he did it. And today I've read over 1800 books. My life has been shaped by books. When people see me driving around my supercar and they ask me, what do you do? I always tell them, it's not what I do, it's what I've done. And what I did is I read books to help improve my life. In many ways, I am built by books. This is why books are so incredible.

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Books can give you the confidence to tackle any new and bigger problems. It's literally the cheat code. Think about it, for 20 bucks,

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You can get 20 years of knowledge from some person that became an expert on a topic and read it in eight hours and have all their best practices, all their solutions to the biggest problems they ever faced, some understanding of what you might be facing in the future for eight hours and 20 bucks. I think it's the coolest trade in the world.

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It also builds my confidence because confidence is built when we keep the commitments we make to ourselves in private. And anytime people come to me, they say like, oh, I don't feel very confident. I'm uncertain about myself. I always say it's because you're not keeping the promises you made to yourself when nobody else is watching. We often commit to

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And I gotta give a shout out to my dad for even introducing me to that concept at such a young age. So these are my three rules of reading. Number one, don't read just in case, read just in time. See, I get people asking me all the time, hey Dan, what book should I read? And I'm like, what are you dealing with? What do you need to learn? They go, I don't know, what are you reading?

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What I'm reading and what you should be reading are two different things. See, the difference is just in time is the thing you need to learn to apply to your life today. Just in case is almost kind of like entertainment, even if it's a business book, because you don't have something to apply it to yet. It's like you're reading to get ready for a moment that's not there.

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You know, some people, they literally just keep reading business books and they don't start a business. Stop that. Read books for the number one problem you have in your life right now and execute what you read. Number two, I read to learn, not to finish.

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Some people are so OCD when they start a book, they won't allow themselves to start another book or to entertain any other kind of information until they finish the book. Even if they accidentally pick the book that is not even relevant to their life.

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I will tell you, most of the books I've started, as soon as I find that golden nugget, that one thing that adds a lot of value to my life and I go execute on it, if I decide to read it, Cool, if I don't, I don't mind. I probably have five or six books on the go right now because I'm always trying to figure out what mood am I in? What problem am I trying to solve? Does this chapter solve that?

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I keep moving on to another book. I might think, okay, I gotta go find something a little bit more relevant to the space I'm in right now. Do I finish most of my books? Nope.

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do i finish books sometimes if they're well written but i'm not starting a book with the intent to make sure i finish the whole thing oftentimes what i do is i read the first three chapters if i get something awesome from it i'll then go to chat gpt and ask it to give me the seven top takeaways from the book learn those and see if there's anything in those seven that i want to learn and then i'll go to that chapter other than that i move on

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Number three is read books to serve others. Now, this one is a game changer. See, most people just read books selfishly for themselves, which I told you to do in number one. The bigger move is to ask yourself for your customers, for the person that you serve, what could you read to add value to their life? See, I believe every person should wake up

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to create the most value for other people in their world than anybody else in their world so if you want to help your customers be more successful read books that could help them read books about their industry read books about personal problems leadership whatever you can do to better yourself to then help them that's a game changer most people are so selfish if they're like if i can't make money reading this book i'm not going to read it how about

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the big project because that's fun, that's exciting, that's easy. But the game is one on the daily discipline of doing the hard thing first, not putting it off to when you feel in the mood or you feel it's going to be easier. Start in hard mode. But that's not where hard mode stops because it's not always the work that's holding us back. It's the energy and focus we bring to it.

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You read a book for somebody else and they make the money. How about you give them the idea and they go become wealthy? I believe you receive what you desire for others. And this concept of reading books for your customers is essentially just reinforcing that concept. What good is consuming 1800 books if you're not retaining or using it?

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This next habit will make sure you're not just blasting through content, hoping for change. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com.

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So here's habit number five, teach daily. There's this old concept called the learning pyramid. It says you only retain about 10% by reading alone, but by teaching someone you'll retain about 90%. When I started making my role about teaching, everything changed in my life. In my twenties, my first company, I just expected everybody I hired to just know how to do the thing.

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It turns out that's a really bad way to lead. Now, I literally don't go a single day without achieving some kind of teaching. Why? Because it reinforces the learning. Here's how I'd recommend you do it so that you can really deepen your learning. We all have opportunities to teach every day. Think about it this way. You could teach one-on-one, think,

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colleagues, team members, spouse, if they're open to it. You could teach to a group. Think leadership training for your whole company, youth program, or any group of people that are willing to come together. You can even do live Q&A. You could just like tweet out a link and say, hey, I'm gonna do a live Q&A and I'd love to teach you some stuff. Or you can teach in your content.

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And this is essentially talking to your camera. Pull out your phone. and talk to it, teach a concept, teach a lesson, teach an insight that you got that day and just post it on social media, post it on your Instagram stories, post it on your YouTube.

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The cool thing about social media is you can teach anything at any time to anyone, not say anybody's gonna watch, but it's about you retaining the information, not necessarily how many views you get. Here's the coolest part, building a teaching habit forces you to learn new things.

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If you build that rhythm of always trying to learn something and then teach it, you'll always be looking for new things to learn and that's how you actually integrate those learnings into your life. The next habits are actually the opposite of what people are talking about. If you really wanna set yourself up for success, it's not a morning routine. Habit number six, prepare for tomorrow.

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Here's what most people do. They change their alarm from 7 to 5 a.m., getting up a little early, and then they stack 10 things together and power in some morning routine. Then in a few days, it all falls apart. They get all excited, they start, and then they stop. See, people see me post stories at 4 a.m. and think I'm crazy, but I'm not that impressive.

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The only reason my morning routine works is because of what I do the day and night before. So here's how it looks. First off, I call it the daily shutdown. Number one is I review my day at the end of the day and then I take any open loops and I write them in a list. This list is a perpetual list of things that I want to get done

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And I use it to prioritize and block in my calendar so I never forget anything. So at the end of the day, I dump anything that's still an open loop that I didn't get to. I put it in my laptop. I categorize it. I put it into my calendar. And then I shut my laptop. Why? Because I want to be present with the people I spend time with, which is my family. The next thing I do is I prepare the work.

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And that's where habit number two comes in. Workout every day. Small problems feel massive when you have low energy. When you're not feeling good about yourself, every little thing feels like a mountain. They also feel massive when you're constantly live in your comfort zone, when you're doing the thing that feels safe.

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I look at my calendar and my projects and make sure the things that I need to do the actual work are in the description of the calendar. And if it's not, I reach out to the people or I go grab it and I copy paste it there so that it is ready to go. Because the worst thing you can do is waste your time trying to find stuff when you really want to be working at those times you've put in the calendar.

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The last part, crazy important, is I go to bed on time. I think most problems would be solved if you just went to bed on time. Some people just let themselves start a show and it keeps going and one more episode and I get it. But trust me, that's a losing recipe. Staying up till 11.30 at night to wake up groggy-eyed at 6 a.m.

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because that's when your alarm's going off, I don't think a TV show's worth it. So that's why I say I'm not that impressive. I just go to bed at like 9, 9.30 and I get up really early because that early morning time, when it's quiet and the rest of the world is quiet is where I get the most work and no TV show at 10 p.m. at night is worth me not having that focused time. Here's a crazy idea.

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How about you set your alarm for when you're gonna go to bed and honor it and when it goes off, No more. Shut it down. Go to sleep. When I was a kid, my mom said, be home by 11 p.m. because nothing productive is going to happen after 11 p.m. All the cool moments peak. Everything that happens after that, 50% of the time is going to come with an apology.

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We assume growth is about doing the right things. But in my experience, I got so much more leverage by not doing the wrong things. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time.

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It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode. So habit number seven is this, keep a do not do list. All the advice you usually hear is about adding more to your plate. Do more stuff, grow. Truth is that's not easy when you're already overwhelmed, but we forget we're allowed to remove.

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It's crazy because I do this program called King's Club for 15 to 20 year old youth. And the number one question almost every time I run the event that people ask me is I want to be successful. What do I need to do? And my answer is always the same. The truth is it's not what I did. It's what I don't do.

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What I don't do is I don't drink, I don't do drugs, I don't eat sugar, I don't gamble, I don't vape, I don't do all the things that I know are gonna hold me back. And some of these things people go, well, Dan, how do I enjoy myself? If you need to take a substance to change your state because you're not happy with who you are, that's an issue.

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If you're ambitious but lazy, this video is for you. Because at 24 years old, I was broke, lost, and labeled as lazy. Today, I fly around in my own jet, mentor thousands of business owners, and love the work I do every day. But it wouldn't have happened without following these eight steps. So if you're ready to cut off the old version of you, this is how to get unstuck.

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And as you become that person, the second part is to share that person with the world, to be that for other people. Because you may not feel accomplished today, and that's why you might feel stuck, but I'm telling you, no matter where you're at in your life, there's somebody that's two steps behind you that would love for you to show up in their life to tell them how to make those two steps.

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I don't think you're lazy. If you made it all the way to the end of this video, that tells me a lot about who you are, the character, your willingness to try to solve this problem. I think you're just missing some action. So right now, start with writing everything down. Go back to step one, get it out of your head, get out of your head or you're dead.

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You wanna get it down and start taking action against that list. That momentum will build the confidence and your confidence comes by keeping the commitment you make to yourself by writing that list and doing that every morning. Try that, get unstuck, guarantee. You're gonna find me in a few months and you're gonna tell me everything's changed for you.

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And if you wanna learn seven things, I quit to go from broke to millionaire, click here and I'll see you on the other side. Thanks for listening to The Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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Once you go to the gym every day, it's kind of like as weird as leaving the house not wearing pants because it feels awkward. For years, I used to write down, I am an Ironman. It forced me to go to CrossFit, so I started training to be an athlete. It forced me to hang out with other people that were into running and biking and eventually swimming.

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And two years later, my buddy Nick and I ended up doing our first Ironman. What I learned is that the identity is more important than just the habits. Most people think that once I have something, then I'll do the thing to keep it, and then I'll be better, more productive, successful. What you gotta do is you gotta reverse it.

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You gotta first be that, be the Ironman, be the athlete, be somebody that gets up and is disciplined. Do the work because that's who you are, and then you'll have the thing you want, which is your fitness, which is money, which is relationships. Most people sit back hoping that other people are gonna do things for them. You need to be the example first.

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And the key for me, though, is to do it daily and then speak your identity out loud. So my buddy Nick, he was so into the identity of becoming an Ironman that he got a dog and he named it Kona. Now, if you don't know this, Kona is the world championships for Ironman in Hawaii. This was six years before he ever did an Ironman. It's wild that he was able to speak that into existence.

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You become your conversations, but identity will fall apart if you don't protect it. Which brings us to step number three of getting unstuck, change your environment. Imagine you're standing in a commercial grade freezer and you're freezing to death and you're telling yourself, feel warmer, feel warmer.

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Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. The first step of getting unstuck is realizing you're not stuck.

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It doesn't matter how much meditation, how much mantras, how much screaming you do in that commercial grade freezer to feel warm, you are gonna freeze. If you take yourself out of that freezer, put yourself in a warm room, you will warm up. See, there's no amount of positive thinking that will get you ready. The end of the day, sometimes your environment is what needs to change.

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My environment will help me to move forward. If I'm feeling stuck, I just look around me and go, what is it about the way I'm living or who I'm spending time with that's keeping me feeling stuck? So a few things you need to consider. I call these the three environments to master. The first environment is your physical environment. It's the environment around you.

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I'm talking about your kitchen, your pantry. Maybe you've got to clear out your pantry and get rid of all the junk so that you can lose that weight. Or maybe you've got to put some kind of timer on your desk to force you to work when you sit down, you hit it, and you don't stop until the timer goes off. Putting your gym clothes out before you go to bed, I don't know what it is.

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That will create an environment that supports you to win. See, I learned a long time ago, if you're trying to avoid something, it's easier to avoid the dragon than to slay it. It's easier to get all the junk food out of your cabinet, throw it in the garbage, don't buy any more, than to go in there every time and make a good decision. The second is relationship environment.

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This is friends, families, but it's also your virtual mentors. Think the books, the YouTube channels you subscribe to, your podcast. When I want to get unstuck, I literally go, okay, what am I consuming? What am I listening to? What am I looking at? I curate my social feed. I unfollow things. I subscribe to stuff. I go to my podcast list.

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I go look at books that I need to read, kind of remind myself to kind of revamp my focus so that I can improve my environment that's coming into my eyes and my ears. I've learned that other people can only meet you as deeply as they've met themselves. And sometimes we hope that people can hear what we're saying.

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But the fact is that you're sharing your heart and they're so shallow because they haven't done the work. And sometimes you get frustrated because they can't receive what you're trying to give. But the truth is, is you can't pour into those too shallow to hold what you give. So sometimes you just gotta allow other people to go on their own journey.

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And anytime you feel stuck with somebody else, just realize it's probably an internal reflection of how you feel. The third is the internal environment. And this is everything from the essence of your thoughts to your beingness. It's what you focus on. Your world isn't as it is, your world is as you are. And if you can't practice gratitude into despair,

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then you're gonna have a hard time being grateful when you get great things that come to you. If you can't focus on your thoughts to rewrite or reframe when you're feeling stuck to say, hey, I feel powerful, I feel abundant, I feel expansive and really just keep repeating that even if you don't feel like it, it's gonna be tough.

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And at the end of the day, if you don't have a spiritual practice, some kind of way to feel grounded to connect to all of it, you're always gonna feel alone and distant from everything that you're after and it's gonna feel lonely. So go do these steps to fix your environment to start the process of getting unstuck. But after you've dialed in your environment, you need the fuel to take action.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to step number four, protect your energy. You can't do more if you don't have more. Your energy will affect your mood. A lot of people feel stagnant or stuck. It's because they're full of self-doubt. I know that was true for me. Imposter syndrome, I'd be worried all the time. At one point in my life, I got adrenal fatigue and shingles on my body.

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It's a physical response to what's going on in my life. And what I discovered is that my energy is directly proportionate to my success. What I didn't realize is that my fitness and my energy level is directly tied to my net worth. I call it belt buckles and bank accounts. My belt buckle should never go up and my bank account should never go down.

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You're just unclear. Laziness is a lack of clarity. Long time ago, I was talking to one of my mentors and he said to me, a confused mind can't make progress. If I don't know what I gotta go attack, how am I gonna feel clear about attacking something? So here's how we get really clear about our progress. Number one, dump everything in your mind onto a piece of paper.

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And what I've realized is over the years, the fitter I've got, the richer I've got. So these are the three energy boosters that are gonna get you focused and help you get that momentum back in your life. The first one is prioritize the pump. If you follow me on social media, especially on Instagram, you'll see me post my workouts and always say, exhaust the body, tame the mind.

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I default to working out before I do anything important, getting on a stage, shooting videos, having important conversations. My philosophy is very simple. I gotta get my body right to get my mind right. And if I don't exhaust the body, I don't tame the mind. Sometimes you're having a bad day and all you gotta do is drop down and do some pushups. The second is to measure your macros.

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It's so simple. Somebody asked me at the gym the other day, they said, one fitness advice you'd give to everybody. I was on their Instagram. And I said, measure your macros. Most people, they have fitness goals. They have energy goals. They want to change their body. They want to transform their life, but they can't figure out their nutrition.

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If you don't know your proteins, carbs, and fat for your specific goals of your body, this can be impossible for you to energize yourself properly. Number three is you got to take recovery seriously. I train right now for my Ironman 16 to 20 hours a week. If I don't get my sleep at night, then I won't be able to get the benefit of the training.

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So I could have worked out three, four, five hours that day. And without the sleep, I don't integrate the benefit of that work. I don't actually have a wake up alarm set. I have an alarm for going to bed, sets to go off at nine. If I need to sleep until six because my body's tired, I will sleep into six. Most days I wake up early, but I'm getting up and I'm doing three hours on a bike.

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But energy is useless if it's used randomly. Which brings us to step five, build momentum with easy wins. I'm all about momentum because once you start, it's the hardest part. All planes burn the most fuel when they take off. It takes way less energy once you're in the air and you're at altitude to maintain.

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It's that initial inertia and overcoming and it takes longer than you think, but that's how you win. Think about your fitness side. You probably have fluctuated through the same weight for the last five years. You go up, you come down. You go up, you come down. But there's an ideal weight of where you wanna be.

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And if you actually just did the effort to get to the ideal weight, maintaining that fluctuation mark, looking absolutely shredded, is the same amount of effort as you have been going up and down where you're at. You're just not where you should be. The reason why people are able to do this is because winners don't have bad days, they have bad moments.

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Instead of having a bad moment where you decide to eat half a bag of chips, remind yourself, you can decide to reset. You can go brush your teeth, say, you know what? Apple and some healthy food for the rest of the day. I do not need to continue this thing. Don't turn bad moment into a bad weekend. So I'm gonna share with you three hacks to build momentum. The first hack is building a streak.

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A streak is at least seven days in a row. Day one, day two, day three. My son, the other day, he came to the gym with me. It was day four. The next day, he was like, I'm not sure if I'm gonna go. And then he's like, nope, I'm gonna go. That'll be day five. And he just built a winning streak of momentum. Number two is tell other people what you're after. Share your dreams.

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You gotta get everything on your plate in front of you so you can look at it. Number two, you gotta batch similar things together so you don't go from running an errand to then trying to do copywriting to then making a phone call to a sales lead. All of those things wanna be batched together.

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If you wanna go to the gym more consistently, tell people. If you wanna quit drinking caffeine, tell people. If you wanna spend less time on social media, tell other people. Like I said earlier, you become your conversations. Make those commitments to other people. Number three is get good at saying no. What I've learned in life is the more you want to grow, the more you have to say no.

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So you wanna remove things so you have the space to be able to grow. But if you're stuck, there's a powerful way to hack your psychology to get moving, which brings us to step number six of getting unstuck, raise the stakes. Most people will do more to avoid pain than they will to gain something. A little over a year ago, I did this thing called Project Visible Labs.

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So I decided over 90 days, I'm gonna go from like chubby Dan to shredded Dan. And I made a commitment that if I didn't hit that goal, that I would have to get on stage in a mankini as is, dad bod, no shave, no tan, no nothing, if I didn't hit my goal. If you wanna ask yourself, if I had some determination or some focus, you better believe it. I didn't wanna get on no freaking stage.

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I don't wanna do no fitness competition. Here's the way I think about it. No stakes, no rewards, no results because you'll do more to avoid pain than to get a gain. So there's two parts to really amplify this concept. The first one is actually rewards. Not only do you wanna avoid things, what is the benefit of achieving the goal?

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Okay, so I use mini rewards along the way as a way to just acknowledge the success. I know it's not gonna work as good, but here's a cool idea. If you wanna get your family involved in supporting you, then make the goal, your reward, something that they want. Maybe it's a vacation. Maybe it's time with them. It's kind of funny because then they'll start asking, how are you doing with that?

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How are you doing with that? How are you doing with that? And they won't ask you, hey, do you want dessert for dinner tonight? Or do you want to come waste the afternoon watching a baseball game when you know you should be going to the gym? Like it's kind of cool getting their involvement because they're benefiting from your goal. But the second part is the stakes. It's to avoid the pain.

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So what can you do? You can put money on the line. One of my favorite things to do is to commit to donate to a charity that I absolutely hate. Maybe it's a political party. The second part is to put your pride on the line. Make a public declaration. That's what I did. I went on social media and told the whole world, here's what I'm doing over the next 90 days. On this day, I'm weighing in.

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Hold me accountable. You better believe my pride was on the line. Yes, I also didn't want to embarrass myself on a fitness stage, but I also had public accountability from my friends. The real hack is to just tell people about it. So you become what you think about most and we use our words to activate our goals. But what about the distractions that keep getting in the way of your ambition?

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Phone calls should be batched together, creating stuff should be batched together, running errands should be batched together. Number three is sequence. Once you have everything out of your mind on a piece of paper and put together, you wanna figure out what's priority one, two, three, and four. Step four is to delete. If there's things on there that isn't a hell yes, it's gotta be a hard no.

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Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode.

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Which brings us to step number seven of getting unstuck, monetize your procrastination. This one's gonna sound crazy, but hear me out. When I was starting as a programmer, I realized that I would code software instead of doing my homework. Anytime I didn't wanna do my homework, I went and wrote code. Anytime I didn't wanna clean my apartment, I went and wrote code.

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And I realized that if I could create a scenario where I got paid anytime I was procrastinating, that was a cool place to live. I think about like art class and math class. For me, I go to math class, the bell would ring and it would seem like it would take eternity before the bell rang and the class was done.

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I go to art class, I sit down, I grab my pen, the bell rang again, it felt like it took three minutes. What's the difference? When you're doing the work you love, then it's hard to feel stuck. My dad used to say, if you love your work, you'll never work a day in your life. I think he might've got it from somebody else.

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The whole point is when you're passionate about the activities you do to make a living, it's hard to feel stuck. So these are four ways to create value and get paid to procrastinate. Number one, build a skill set. A skill set is something that other people value. Maybe it's learning how to sell. Maybe it's graphic design. Maybe it's AI automation.

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Figure out a skillset that you love that other people value that they'll pay for. Number two is build a product. I like to build software. You can build dog houses.

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Honestly, it's whatever you want to create with the skillset, but building a product changes the game because then there's a creative process that will feel like you're contributing to the world instead of just doing a thing for somebody else because they asked you to do that. You're actually building it for yourself, which is a lot of fun. Number three, build your knowledge.

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I find that when I read or consume things to teach other people that I learn it better. So anytime you're reading, read for other people. Anytime you're developed a skillset to teach it to somebody else, build a community around what you're learning. That's why we wanna build our knowledge. We wanna invest in our brains so that we can add value to other people just by the things we know.

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Number four, build an audience. This is like the biggest hack. At the end of the day, the new oil is attention. If you wanna stand out in this world and really connect to your purpose, then sharing everything you've learned, even your struggles, feeling stuck and how you overcame it is a great way to build an audience of other people that are gonna look to you for advice.

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Feeling useful to other people is one of the most powerful things that we can get to in life. Everybody wakes up going, I hope I am useful today. When I think of monetizing procrastination and building your audience, think about like these Twitch streamers. If you don't know what that is, it's crazy.

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They get paid millions of dollars to sit there and live stream them playing video games or talking to their community or doing crazy things or talking to famous rappers. It's bananas, but that is a way to actually get paid to do the thing you procrastinate at.

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But all these things mean nothing without the final ingredient that separates the dreamers from the achievers, which brings us to step number eight, take messy action. In life, a lot of people get stuck because they're worried about making the right decision. My philosophy is make a decision and then make it right.

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But now that you've got a clear plan, you need to become the person capable of reaching it. Which brings us to step number two of getting unstuck, which is upgrade your identity. When your habits become your identity, you forget you do them. See, most people worry about like going to the gym.

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Whenever I feel like I don't know what the next action is, I always think about these few ideas. First one is MINS, M-I-N-S, which stands for most important next step. If I want to do something, I just ask myself, what's the most important next step towards that outcome? I remember talking to a kid at my King's Club program for youth. And I said, what's your dream?

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He says, I want to be a home builder. And I said, what's stopping you? He's like, well, I got to hire people and I got to find people who want me to build their home. And I'm I'm just a kid. I said, or maybe the most important next step is just sell somebody a dog house. He's like, oh, I could do that. And I was like, yeah, you could do that tonight.

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Walking down the street, knocking on a neighbor's door. Most important next action is a great framework to ask myself, what do I need to do next? If you are not embarrassed by the first attempt at doing the thing you wanna go do, then you've waited too long. So for example, go message five people that have done the thing you wanna do.

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It doesn't matter what you're trying to get unstuck around and just ask them for help. Even if nobody replies, you'll know that you took massive imperfect action. And the last one is JFDI. It's actually the license plate on my car because it's a reminder to me that no matter what, the only process to move forward is just can do it.

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And one of my mentors told me once he sat me down and he said, Hey, Dan, I believe every person on earth is here to do one thing. And I know this is my purpose. is to wake up to be the 10.0 version of themselves, the best version of themselves. In many ways, you think about the person you needed most in your darkest days, that version of you. Who would you have listened to?

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I'm gonna share with you the 10 laws of making money that took me from a broke 23-year-old to a multimillionaire. And anyone can start using them today to get rich fast, even if you're broke. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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There's a time for research and planning, but almost everyone takes it too far. My philosophy is that as soon as it speaks to my soul, if I feel like I have the strategy, I default to action. I move to the next step. Anything to validate my riskiest assumption. Most people prepare way too long to get ready to finally take a shot on goal. I say start before you're ready.

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The truth is, if you're not embarrassed by your first draft, your first prototype, your first thing, then you've waited too long to show it to somebody else. The better bet is to take small, quick bets, shoot the bullets towards the target so you can find out where the target is in the first place. And once you land a couple bullets, you load up the cannon and you shoot.

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Doing it this way creates a forcing function because it shrinks the timeframe. If you force yourself to do the work in the next three days, not 30 days, then you'll at least get some feedback on what's working or what's not. Anybody that works with me, they will tell you, Dan's knowing doing gap doesn't exist.

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I've been in meetings where I've asked somebody to leave the meeting, to go make a phone call, to get the answer, to come back, to let us know because there was a decision that was blocked because we didn't have the answer. Why wait? Why schedule? Why tell me end of the week? How about right now? What's missing for us to do it right here, right now to move it forward?

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Too many people sit there and ruminate about all the different ideas and then they get in their head and they get scared and then fear shows up and fear gives bad advice because it's false evidence appearing real and then they never take action. In the moment when you're inspired, when you're ready to make a move, do it before your brain convinces you not to. It's essentially JFDI.

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If you don't know what it stands for, Google it. It's a license plate on my car. It's been my core philosophy at everything. It's on my manifesto. It's on there because it is everything. It's what's allowed me to win at a higher level because while everybody's getting ready to start, I've started and already won.

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But if you're anything like me, I've always struggled with ADHD and specifically stay in focus. And this next one is critical to making money. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify?

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And when they got their first order, you know what they did? They ran down the street, they bought it and they shipped it. Did they make any money? No. Did they prove that the customer was willing to buy that way without trying them on first? Yes. And that's why selling before you build is the only way to build your business. If they don't pay, then they won't pay attention anyways.

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Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode. Law number nine, stay focused. When I decided to move on from SaaS Academy, my previous company and hire CEO Johnny to run that, to start Martell Media, my whole calendar had to change. The reason why?

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I had to reset my focus. I knew that what I focus on would expand. If I wanted this thing to be successful, I had to go all in, make it a priority, show up in my calendar and put the blinders on and go. Here's why it's important. First off, focus stands for follow one course until successful. I can't tell you how important this is. Some people say to me, well, I have focus.

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I go, you have three businesses. Yeah, I know, but all three businesses support the same customer and they're super integrated and it makes a lot of sense. And I'm like, no. It doesn't because anybody that's built a business knows that every product has to be written up and supported, marketed, sold.

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And each one of those things provides overhead that is three times bigger than the initial decision to do the thing. That one little side business is not one little side business. It's a new business that's gonna distract you from your primary business because you're not focused. The whole idea is single focus, single file.

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And if I tried to get you to count one to 26, one, two, three, four, five, six, seven, eight, nine, 10, you'd do it really fast. A, B, C, D, E, F, G, all the way to Z, really fast. If I made you go one, A, two, B, three, C, it would be 10 times slower. So you might think you're focused, but you keep context switching, which is gonna slow you down. And it's proof, the math maths.

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This is how I know what your priorities are. First off, you need to invest. And there's two places that you need to invest, in your bank account and your calendar.

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If I can't see by the transactions that you spend every day, every month on what you say is a priority, because I can see by the investment of dollars, or I look at your calendar and see where you've allocated your time to that project, to that initiative, to a loved one, then don't tell me what your priorities are. I can decipher it by what you spend time and money on.

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If you want to demonstrate focus and priorities, start your day with what's a big rock. I call it the five to nine strategy. If something is new and it's a side hustle, show me five to nine, 5 a.m. to 9 a.m., 5 p.m. to 9 p.m. Don't tell me you don't have time. You have the time. Just make it a priority. Start your day with that initiative.

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Work your rest of the day doing whatever your other thing is and then come back at it. But there's one part that might be missing, a rich mindset that hasn't shifted yet, which brings us to the last law of making money, the law of 300%. Growing up, I loved to skateboard. As a teenager, that's what I spent most of my time doing. And there was this big set of stairs called the Big Five.

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And the vision I had was to backside heel flip this thing. And it was crazy. I remember I tried it a hundred times. I just wasn't able to do it. And I remember there was this older skateboarder that always hung around. His name was Morris. And he was sitting there one time watching me. He goes, Dan, do you know why you're not able to land that trick? And I said, no.

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He goes, because you don't believe. I watch you approach it and you hesitate as if you have no confidence in actually landing the trick. What you need to do is visualize and believe that you can do it. A week later, I pull up by myself, charge it, backside heel flip. catch it, stomp it right away. Freaked out.

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It's like my book. If I just give my book away thinking people are going to read it and get value from it, they won't. It's a bad strategy. A better strategy is to make them pay anything because when they do, they'll pay attention with their time to get the value from the book. But what if you don't have a product or service to sell? That's where law number two of making money comes in.

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See, I had 100% clarity, but what I was missing was 100% belief 100% of the times I tried it. And that's why most people aren't successful. Here's what I've learned over the years. If you can have 100% clarity and you can believe that vision and you can hold that 100% of the time, it will pull into your life what you want. Now, I know some of you don't have the whole plan.

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I'm not asking you to have the whole plan. I'm asking you to dream, to have a vision, to actually go to the end and look around and ask yourself, how does this feel? Be in that energy. And once you know what that is, hold that belief, have that clarity and try to hold it 100% of the time. Go another level deeper and even shop your dreams.

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If you want to drive or own a really cool car, go look at that car. If you want to live a certain lifestyle, go spend time in that place. Be in that energy. Visualize it. Act as if you've already gotten it because you'll never get a penny more than you think you deserve.

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And the problem is if you don't go and shop your dreams, you definitely don't feel like you deserve it because you're not even pretending like someday it'll be yours. You need to create from the feeling of having already achieved your goals. You actually got to go to the place and ask yourself, if I got the car, if I got the house, if I got the money, how would I feel?

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With that energy, create your dreams, create your business, create your life. The law of 300, having 100% clarity, 100% belief, 100% of the time is how entrepreneurs go from broke to being rich. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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Make someone else rich. My top salesperson cold emailed me. A long time ago, he ended up in my inbox with a proposition that said, you pay me nothing, let me send an email. And if I sell anything, you give me a percentage of that. Now he works with me and he makes over seven figures a year in commissions alone. Why? He helped me make more money. I gave him a piece of that.

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Law number one, sell before you build. I've seen it a thousand times.

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It doesn't require a product or service to sell. It requires that you're good enough to make that proposition. The way it works is you connect someone else's product to a buyer and then you get paid. This is how real estate works for a lot of people that do wholesaling. They find a property or project, they lock it up and they sell it to somebody else that's looking for projects.

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It's how affiliate marketing's worked forever. It's how network marketing's worked forever. You can sell somebody else's product and get a piece of that. Build a whole team of people selling the product and get a piece of it. And here's a tip if you're a world-class salesperson and you're like, well, what product should I sell? Pull the list of the fastest growing companies in the US.

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It's called the Inc. 500. I would sort it by software because software is a great product to sell and then go join their sales team. Why? Because they've already proven that their product has product market fit, has high demand, and what they're looking for is skilled salespeople that can sell. You'll literally be taking orders, selling somebody else's product, getting rich while you're doing it.

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But here's a big issue broke entrepreneurs face, their time. And that's where law number three comes in. Sell value, not time. You've probably heard the analogy of the plumber that came into an emergency situation at somebody's home and he fixed the problem in like 15 minutes. And then when he gave the invoice to the homeowner, it said $5,000. And the homeowner's like, what the heck is this?

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You were only here for 15 minutes. And he replied by saying, it's not the 15 minutes I spent, it's the 15 years of experience I have that told me exactly where I needed to look to solve the problem. He knew what his experience was worth.

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If you took everything you know up to this point about the thing you do and it got taken away from you and you had to pay to get it all back, how much would you pay for that experience? How much would you pay for that knowledge? How much would you pay for all of those little hacks? You take all this stuff for granted. Whatever you would pay for that is what your value is.

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And for a lot of you, it's a lot of money and you don't charge enough. You have to value yourself. There's only three levels of trading money. The first level is employee and the employee trades time for money. That's essentially your income, your salary. And most people start out here. It's where I started because it's the easiest.

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And you just find somebody that's willing to pay you to do a job and you trade your time doing the job and you get paid. Now, it's the easiest place to upgrade because you're pricing yourself on time. And if you learn to be more valuable, then you can start figuring out how to charge for your value, not your time. Level two is entrepreneur, which is where you start trading money for time.

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This is leverage. If you think about every business owner, if they have an employee, what they're doing is they're taking dollars, they're hiring somebody to do something for them, buying time so that they can take that time and go invest it somewhere else that might make them more money than what they paid.

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But if you get really good at becoming more valuable and creating more value for other people, then you keep trading money for more time and that's how you scale your business. The third level is investor, and that's about trading money for money. And that is truly freedom.

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I even had a buddy recently that made the same mistake where he had a software idea, went into his basement, wrote a bunch of code, spent months on this software, finally launched, nobody bought. The key is try to sell it before you build it. If you sell before you build, your future is filled. Meaning that all the hard part that you need to figure out, you start with that.

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The day that you're able to live off of the income that your money generates, not your time, not the business because you have leverage with people, but actually the capital and cash you've saved up and invested, that's when you finally can look around and say, what do I really want to create with my life? What impact do I want to have? How do I want to show up?

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These 10 Simple Laws Took Me From Broke to Millionaire

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What are the opportunities in front of me? Where do I want to spend my time? And that makes you dangerous because now you don't do anything for anybody that you don't want to do. And I believe the person that needs nothing can't be controlled. So you want to move as fast as you can from time for money for money for time to money for money as you improve your ability to trade up.

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Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness and business in less than five minutes a week. Find it at martellmethod.com. But if you are trading your time for money, law number four is how to leverage your time to get rich.

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These 10 Simple Laws Took Me From Broke to Millionaire

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Find rich customers. I coach a lot of entrepreneurs and one of the things I always get pushed back on is when I tell them to raise their prices. They always say, my customers will leave me. They'll find somebody that's cheaper. They'll be upset with me. I've been working with this person for 12 years.

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that and the reality of it is if you keep working with people that don't pay you what you need to be paid to invest in your business and you'll always have a small business and you'll be more worried about your customers being upset with you than actually having a team that you love to work with because you can't afford to pay for great people you should always be looking for better customers because people that pay more are just easier to work with they ask less questions they always pay their bills on time they're usually a lot more emotionally stable

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and they're more likely to refer you to their friends because they're happier, which means they're gonna tell people about you, which makes the whole thing better. You should always be raising your prices. A good rule of thumb is every six months, you wanna change some aspect of your product pricing.

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These 10 Simple Laws Took Me From Broke to Millionaire

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It could be individual products, it could be the overall setup pricing, whatever it is, some aspect of what you charge should go up so that you're always able to invest in the business to be able to grow. So if you're struggling with the idea of raising your prices, let me ask you a few questions. Did your company get bigger in the last few years? Because my gut tells me you're probably better.

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These 10 Simple Laws Took Me From Broke to Millionaire

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Did the world get more expensive? Yup. Which means everything you pay for got more expensive. Did you add more value to your product or service? Did you give your team any raises? I'm hoping you did. Did you increase your prices? No, you got better for your customers, for your team, for everybody around you, except for you. And the customer hasn't been paying that. And guess what?

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Everything else in their life got more expensive except for your service because of your fear of raising your prices. But you can't just magically get rich customers. You need a strategy. Which brings us to law number five of making money, find bigger rooms. When I was 28, I moved from my hometown where I grew up my whole life to San Francisco where I didn't know a soul.

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The main reason, I wanted to get around better people. I realized the better people I got around, the better it would force me to be. And if you are the smartest person in the room, you're in the wrong room. If you're the smartest person on your street, move streets. You can't grow if you don't have people around you that are growing way past where you're at and they help pull you forward.

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You don't wait till the end. Building something is actually not hard. The hard part is actually finding out if anybody wants to buy what you've already built. It's actually exactly how crowdfunding has been doing it for Kickstarter does this, Indiegogo does this. I'm actually involved in a company where they pre-sold $20 million of a physical hardware before they ever shipped their first unit.

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Once you expand, you can't contract. You just need to be around people that make you feel expansive. They'll show you by their actions how they've grown. It might even mean moving cities. Pretty much every seven years, I've moved the city I've lived in because I'm always trying to expand. I'm always trying to learn. I'm trying to be around people that inspire me.

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And oftentimes, after a few years, I might make some good friends, but I know I've gotten what I needed out of a certain area, and I move to go find and experience new things. You need to get comfortable being the smallest person in the biggest room. And I understand imposter syndrome is a real thing. I've been there where I got invited to things.

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And before the day started, I was thinking, I just got to keep my mouth shut. There's only one direction from here and it's down as long as I don't say anything stupid. I remember I got invited by a buddy to go hang out with Richard Branson for a week and here's Tim Ferriss and the founder of Square and Brian Johnson, the blueprint guy and all these famous people.

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And I was like, I'm a nobody Canadian tech entrepreneur. If I don't say anything, then maybe they won't realize I don't belong in this room. But I showed up and that's the key. I think too often we sit on our bed in our hotel room, we sit on the couch in our house and we don't go out because we don't feel worthy and you will never grow if you don't push yourself outside your comfort zone.

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A long time ago, I read a book called Never Eat Alone by Keith Ferrazzi. And that book, even though at first I thought it was bananas, he argued that not only should you break bread with other people that you're trying to build relationships with or network with, but you should maybe even consider having them come and work out with you. And I was thinking, that is so crazy.

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Today, I host founders dinners. I do a founder psych every Tuesday. It's open to the world. It's in Kelowna, British Columbia at Knox Mountain Park. We leave at 6.20 in the morning in the parking lot. And I would never imagine doing meetings with people that didn't involve physical activity.

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If you feel like you don't have that peer group, it might require you to do a friendventory, which is auditing the people in your life and asking yourself, are these people closer to my goals or closer to my past?

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Oftentimes it's the people you know the best that are comfortable because they know who you are, but they're not the right people because they're not on the journey of where you wanna go. So if you feel inspired to do something big with your life, take action and move ASAP. But making money isn't just about being around better people, it's about what you can do for them.

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which brings us to law number six, become more valuable. The ability to create value for other people is everything. And some of you might think, well, I don't have a lot to offer other people. And I would say, not true. My favorite example is of a homeless person in our community named Oscar.

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And even though he has nothing that he can give any other person, he goes to the mall every day and he stands there at the entrance and opens the door for people coming in. And he sits there, he opens the door, he smiles. Sometimes people give him stuff for doing that, but he literally has nothing and found a way to be valuable to other people.

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So how can you do that for yourself, even if you're starting at zero or even further along? Here's why creating value is so important. When people choose who they spend time with, they're going to choose the person that solves problems for them. And the value could be entertaining you. It could be teaching you about the world. It could be holding space to listen.

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These are all skills that you could build. These are all skills you could acquire. They're all skills that you can get better at. And what's crazy is some people think, well, I need equipment to do the thing, like shoot videos. I need to buy all this gear. No, you don't. You just need to pull out your phone and talk to your camera. Post it on social media. Just do the reps.

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So many people think that to get a skill, they have to spend money. And the truth is they just have to spend time. Broke people have TVs. Rich people have libraries. Learning how to solve problems for other rich people is a great way to add value to their lives. And those solutions to the problems are in books.

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Why is that important? It proved that there was customers that wanted to buy the product before they ever spent any engineering time on building it. Tesla did it too. They pre-sold the Roadster. Back in the day, it was $100,000 deposit to say, I'd buy the rest of the car once it gets built. And they proved that people wanted to buy that Roadster before they ever built one.

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So even if you don't have a business that you're building for yourself, think of some people you want to network with and add value to. Reading books to help them to provide perspective or teach them things about their industry that they may not know because you went down the rabbit hole and studied it is a really great way to become more valuable.

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But here's the deal, don't just read the books, study the books. One of the things that I do every day is I read and I study. Study means underlying, cataloging, writing things down in my phone that I'm gonna teach other people, referencing it, trying to rewrite certain passages in a way that I understand for my brain. That way I integrate it into my life and my being.

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So it's not just getting the task of reading a book done, it's integrating the lessons into my life. The number one investment you can make is in yourself. I have young entrepreneurs coming to me every day asking me, hey, I got an extra 500 bucks. What should I spend it on?

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And I always say in yourself, in you, the course, the material, the knowledge, the experience to fly somewhere is to go to an event because you will take you with you for the rest of your life. every business, every interaction, every communication with another person, whether it's this business or the next business, you will always be there.

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Make more bets on you because your personal income is tied to your personal development. The more you grow, the more you'll earn. But even with all of this, I see some broke entrepreneurs making a huge mistake. They think they have to build everything themselves from scratch. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube.

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I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. I've got a new episode, so you'll never miss anything. Now let's get back to the episode. Which brings us to law number seven of making money, model then modify.

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When I was 28, I decided to move my life to San Francisco. The only reason I moved is I wanted to learn what the best of the best did to build their software companies, to raise $100 million, to exit for a billion dollars. I wanted to see how the best did what they did. Here's why. And Tony Robbins says it best. He says, success leaves clues.

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You want to study what successful people do and do exactly what they do. I like to think about is like copy the container, not the content. If you see somebody winning that competes against you, just look at the container they've built for how they've won. Don't copy exactly how they're doing it. Put your own content inside of it. Make it your own. But why would you reinvent the wheel?

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Somebody else has shown you the pattern to be successful. I think about this all the time, make it your own. Maybe you choose a different market to be in. Maybe the way the product's built is your own product. Maybe the stories are the personalities. You can take the blueprint, make it your own and customize it so that everybody sees it as a unique idea, but you're following best practices.

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You're modeling other people's winning formula, but making it your own. Here's the truth. I'm not that smart. The reason I win bigger than most is because I'm willing to pick up the phone and call others who have done the thing I'm about to do before I ever start. Before I have ever started a new company and I've started several.

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Before I've ever gone into a new market and I've done this dozens of times. Before I've ever invested in a certain company that I've never invested in before. I pick up the phone, I call the people and I ask questions. I say, if you were my situation, what would you consider? What's changing the market? Knowing what you know now, what would you do different?

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This can be applied to literally anything. I've seen it with consumer goods. I've seen this with coaching. I've even seen it with a car parts company. You might have heard the shoe company Zappos. They're a billion dollar company got bought by Amazon. Before the founder ever bought a pair of shoes, they sold them on the internet first to prove that people would buy shoes over the internet.

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Knowing what you know about me, how would you suggest that I start? And I listen to them. I don't argue with them. I don't complain about what they said. I don't pretend like I didn't hear it. I copy it word for word because they're the expert. I'm the student and I was here to learn. I called them to learn. It's so fascinating that people think, oh, I already know how I'm going to make this work.

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And then they launch and the whole thing falls on their face. Why didn't you just copy the Chipotle menu? Why didn't you just copy the number one HVAC company or lawn care company in your city? There's a reason why they price things the way they price because they've been doing it for longer. And you come in thinking you're going to undercut and win everybody's business by being the cheapest.

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That's a fast way to lose your business. Use ChatGPT to give you the answer to the test. If you've never built a business before, ask ChatGPTA. AI has access to all the knowledge. It's all there, all the information, all the experience, all the blog posts, all the books.

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And if you ask it a question, it'll give you a pretty darn good first draft, way better than what you have because you've never done it before. But even though you know what to do, maybe you're stuck in a planning loop, preparing, researching, learning, which brings us to law number eight, default to action. I've worked with a lot of over planners in the past.

The Martell Method w/ Dan Martell

How to Get Rich with AI Agents: $0 to $1M Guide

I'm going to share the five types of AI agents you can use to build a million dollar business without hiring more employees. And no, I'm not talking about chat GPT, Synthesia or Mid Journey. These agents are what I'm using right now in dozens of my companies to be more productive and stay ahead of the competition.

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Think about doing research on a prospect, pulling previous chats, previous conversations, transcribing any conversations that have been had to summarize them to provide you context for the salesperson to have the call. Closing support is a big piece of work that doesn't add a lot of value that AI is perfect for. And the third is qualifying bot. This is my favorite.

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Using a bot that can take some kind of requests or inquiry or somebody calls your business and qualify them using voice AI. This is the future that's here today. I actually seen one company called breezy.app that does it for all the plumbers, the HVACs. Essentially, any call that comes in that doesn't get answered gets picked up by the AI.

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Ask the question to the customer, what are you looking for? Is it an emergency? Do you need somebody to show up today? Are you cool spending 500 to 1500 bucks for that call? And all of a sudden the plumber who couldn't take the call is now coming back to their truck and seeing a customer call that's booked and managed by an AI bot in their calendar.

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If you do not have AI involved in your sales process, you're just not making as much money as you can be. So once you get your sales flowing, next you gotta work on increasing your capacity. Which brings us to number two, the assistant agent. For years, I've been telling everybody, you have to hire an executive assistant.

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Before we get into it, what is an AI agent and how is it different than just chat GPT? So here are the three levels of AI knowledge. Level one is AI chat. Two is AI workflows, and that's about process, taking people in multiple steps and automating the whole process.

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You're working on $10 tasks, you can't build a million dollar business because you're getting bogged down in the admin work. Now, it's an executive assistant plus AI. There's no world where your assistant is not using artificial intelligence to augment their work. It's almost as dumb as you going back to being your own executive assistant. Because here's the deal.

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If you don't have an assistant, you are one. And the worst part is you're overpaid and you probably suck at your job. So pairing that with a person and AI is a game changer. But to do it right, you need to understand the type of work that you can give to an AI. So for me, number one, I always start with the email sorting.

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Think about all those messages, all those opportunities, all those project updates. That is just information that needs to be summarized, responded to. You can literally automate the whole thing where if it looks like a financial email, it gets put over in the financial tag, pulling documents. Accounts payable. The whole inbox is nothing more than a hopper of things that have to get processed.

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And AI can do that better than a human. And guess what? They don't go on vacation. They don't get sick. And they don't make mistakes. Number two is the calendar. If you think of all the scheduling, the back and forth, somebody cancels, what do I reschedule that with? Your calendar's efficiency tells me how much money you're going to make.

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If you can have AI support, research, scheduling, notes, anything that has to do with the calendar, you will prioritize and batch your revenue making activities to generate the most money in your business. And the third is bookings. Think about research for travel, flights, hotels, dinners. We're living in a world where somebody involved in that process makes no sense.

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You can set up AI to just take a request and automatically schedule this stuff so that your assistant can spend more time on things that are EQ or emotionally driven. Driven, relationship building, understanding context, making calls, trying to get things pushed forward that otherwise would just have to sit in somebody else's hopper. That is what your executive assistant should be doing.

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Not spending an hour trying to reschedule a flight that an AI can do for them. Now that we've taken care of that, your next bottleneck is delivering your product or service. Which brings us to AI agent number three, the workflow agent. So the other day I was talking to a friend and he was pissed off because a key team member left.

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How to Get Rich with AI Agents: $0 to $1M Guide

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And when he checked his standard operating procedures, his playbooks, he found out they were all out of date. They were stale. He hadn't update them in six months. Now the issue is, is he didn't build the system so that that kept it up to date and he didn't ask to review it or monitor it. But the truth is, is in today's world, he shouldn't be doing that anymore.

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Tools like Make, Zapier, Gumloop, N8n, these are the platforms that take AI and make it useful to get work done for you, which brings us to level three, AI agents, and it's all about outcomes. Now we're talking. This is where I spend most of my time and it's about having context of the person asking a question and making a decision based on that context.

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You know, Michael Gerber, who wrote an incredible book called The E-Myth, he has this quote that says, let the systems run the business and the people run the systems. But what if your systems could run themselves? So here's what your workflow agent should work on. Number one is system creator bot.

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This is all about capturing videos of you doing the work that generates and writes the standard operating procedures and more importantly, creates the checklist to make sure it's always getting done. Now there's a tool called trainual.com that does this all for you automagically and incorporates AI to make it easy for you. The second is the office manager bot.

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We use this every day to make sure that things like purchasing, scheduling, we have Dan the barber, who's our buddy that comes in and he cuts everybody's hair and the office manager manages the whole schedule. So nobody has to be involved. The schedule is always up to date and everybody can talk to it.

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Understanding what the policies are for vacation or how to submit expenses, all taken care of by the office manager bot. And the third is a customer support bot. If you do any kind of support calls, any kind of support email, you've actually built the information it needs to do a world-class job. And the fact that you have a human typing a response to a customer support inquiry is silly.

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That's gotta stop today. I want my customer support to find opportunities to upsell my customers. I want my customer support to find places where they can wow them. I don't want them sitting there writing a draft email that the bot can write 10 times faster. So now that you've got the systems in place, your next move is getting eyeballs, which brings us to AI agent for the amplifier agent.

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So there's this really awesome podcast called Arnold's Pump Club. It's Arnold Schwarzenegger's podcast around his life and he teaches his philosophies and it's awesome. And he's got hundreds of episodes and it links to this app and it's this beautiful little money making thing. Did you know Arnold's never done an episode of that podcast? Go listen to it.

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It is an AI voice generated Arnold's Pump Club. That is the level we've gotten to. I can tell you there are millions of people listening to that podcast every day and has no idea that Arnold has never done one of those episodes. And guess what? The AI bot never gets writer's block. The AI bot never lost for information.

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And it knows more about what its audience is resonating with based on the comments and the feedbacks and the clicks in the email to just propel that forward. That's why the amplifier bot is such a powerful area to focus on. So how do you teach it? Well, first off, you want to use it for content analysis.

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You want to look at what you're doing and what's not working and what's working, and then ask it to look at both of those and say, here's the difference. I can give it five emails that crushed in regards to click-through rates and opens, and I can give a bunch that didn't do that well. And it will tell me where my opportunities are to write a better email next time.

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The second is the content checker. And this is all about focusing on your brand's voice and tone. If you've created everything so far, good. That means you have a library of information that the AI can literally analyze. And then as new people write stuff for you or create outlines or whatever you're doing, it can check the content against that tone to say it doesn't fit.

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I have this for myself and allows my writing team to support me in my creative projects without me being involved. It's way faster and more productive. Number three is content creation. And this is when you think of like the video to the reel, to the newsletter, to the tweets.

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At the end of the day with AI, I can have it support the outline of the video and then take the transcript and support the editing of the reels and then create the newsletter to promote the video, then extract some insights, some aphorisms that become my tweets, all based on stuff I've created, but it's supported by telling me what my audience is gonna resonate with.

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How to Get Rich with AI Agents: $0 to $1M Guide

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And it can act as you in your inbox, in your calendar and do all these tasks for you without you being involved. But with so many options, what do you build first? Which brings us to the five types of AI agents your business needs to grow. Starting with the closer agent. What's crazy is one of my companies is on the verge of replacing their whole sales team using AI.

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How to Get Rich with AI Agents: $0 to $1M Guide

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The amplifier agent will change the game for how your business does marketing. But if you really wanna build a million dollar business, you need a clear picture of growth, which brings us to the fifth agent, the money agent. When I started my first company, I kept hearing this cashflow, cashflow, cashflow. My dad told me, my business friends told me, and I ignored them.

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I was like, cashflow, smash flow. Two months later, I couldn't make payroll. Why? I didn't understand how it worked. I didn't understand it takes money to make money. I didn't understand that if I have a fast growing business, it is the sound of cash leaving my business. Now things are completely different. It's not about counting your pennies.

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It's about spotting the patterns that turn your pennies into millions. My money agent does things that I used to do manually that saves me so much time. The first one is Cashflow Bot. Monitoring and forecasting. where my money's going and forecasting what the business trends are looking like based on the historicals. How much cash is it collecting? How much money is owed?

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And then doing cashflow analysis in real time changes my ability to make decisions in my business to make it faster without worrying that I'm gonna cause myself a cash crunch. Number two is a payment bot. For a while ago, I hired two finance people, joined my team, and I told them from day one, you are AI first, you just happen to do finance.

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The first automation they built, an accounts payable bot. It was so simple, an email Slack message, or you drop a PDF into Slack, it automatically scans a PDF, checks for a PO, checks for all the details, enters it in for approval, and then the whole workflow kicks off. So simple, yet something that used to be manually done by somebody that wasn't as efficient as AI. Number three is the fraud bot.

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I don't know about you, but every time I go to look at my bank accounts, I wonder, is somebody stealing money from me? With the tools that exist today, you can plug in these AI bots to monitor for fraud. SIF is a plugin on top of your zero count that does anomaly detection. So you want to use these apps to be able to look for fraud so that you don't have to worry.

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Is somebody doing something weird? Did some employee lose their credit card? Or is somebody approving wires and payments that you didn't approve? It literally looks for things that are out of the norm and brings them to your attention. The money agent is so powerful because it will be a set it and forget it.

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Now, I understand when I talk about AI, people are always worried, well, what is that gonna mean for my job? What's it gonna mean for my business? What's it gonna mean for my employees? What about my family? We've been here before. If you actually look at what we used to do as a family unit, as a community, when we had more time, the moms stayed home and took care of the kids.

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The families took care of the other families. We used to support each other. If somebody was sick, the whole community would take care of them. I believe I have an optimistic view on the future, which is when we get our time back, we'll have more time to actually be humans.

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build businesses in a way that we enjoy doing that we don't feel forced to do, working with customers we don't like or people we don't enjoy. In many ways, I like to think about business like an artist. If an artist had to build a business, create music, how would that look? How would it feel?

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Everything they used to do from generating leads to qualifying leads to scheduling calls, all done using AI. That's why I love to start with an agent that will add revenue fast because profit solves all problems. If I can increase my income using AI, then I can reinvest in other areas of my business to grow. So what do you get your closer AI to focus on? Number one is lead intelligence.

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And AI is really just unlocking that time so you don't have to do things that are mundane and repetitive so that you can actually do what you love. So if you wanna learn the seven things I quit to go from broke to millionaire, click here and I'll see you on the other side.

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Think about all the research, all the scraping, all the qualifying, all the data enrichment, all of that is lead intelligence and not something a human has to do anymore. The second is closing support.

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11 Health Principles To Transform Your Body (and Mind)

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I'm going to share the 11 health principles to transform your body and mind. They're what I use to go from soft 20% to a shredded 6% body fat in 90 days. And keep it off while constantly traveling as a busy entrepreneur. Anyone can use these to get fit fast, even if you've tried every fad diet and workout routine out there. Welcome to the Martell Method.

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And what you don't realize is most restaurants will allow you to order just the sides without the whole plate. So for 30 bucks, oftentimes I can get a hundred grams of protein lean without making bad decisions with a saucy salad or some bad decision like nachos and pizza.

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Now I know that sounds crazy and most people will look at you like you're weird, but my rule is you have to be willing to be misunderstood for a long If this is new to you, I wanna teach you a few things. First off, you have to increase the amount of protein you're having and fill up on it. Well, I don't wanna look too bulky and I think protein's not good for my indigestion.

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I'm telling you, most people are not eating enough protein. Check with your doctor, but definitely increase. Chicken breast, steak, fish, eggs on the go. I mean, I will do beef jerky, but it's high in sodium. So I don't love to do that. I'm just looking for high protein options with low calories. And I try to make sure I front load those before I make any other food decision.

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To ask for no seasoning, oil or salt, just put it on the side. But if you wanna transform your body and your mind, none of this matters if you burn yourself out. Which brings us to principle number 11, prioritize your sleep. Sleep isn't rest, it's reconstruction. I need you to understand this mental model. It's not about getting enough rest. It's literally allowing yourself to recover.

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Now, I get it. Most people think I'm crazy because I get up at 4 a.m. most mornings, but most people don't realize I'm going to bed at 8.30, 9 o'clock. I'm getting seven to eight hours, and I have incredible sleep. Now, what I do is I set an alarm for when I go to bed. See, most people, their problems in life would be sorted and solved if they just went to bed on time. Think about it.

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My dad used to say, nothing productive happens after 11 p.m. Why are you up so late? Go to bed. And the crazy part is your recovery happens during sleep. If you want to get the results of all that heavy lifting, of all that effort with your nutrition, and you don't sleep right, you don't get the results.

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The crazy part is people see me and they go, oh, he must be on TRT or some kind of growth hormones. The truth is whole foods, hard work. I call it testosterone E and C for effort and consistency. But the truth is, is growth hormones peak during your deep sleep. That's why sleep's so important to me.

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I first learned this concept from my coach, Alan, because I realized that I would make bad decisions after 6 p.m. Honestly, most cravings, most cheats, most moments of weakness happened after 6. And Alan just said, you shut it down at 6. So what do you mean? He goes, you just shut it down at six. At six o'clock, you stop eating. There's no discussion. There's no conversation.

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The people that need you to be around, that need your energy, that need you to show up with focus and have the capacity to be able to protect them, to serve them, to play with them, need you. You know, most people would die for their kids, die for their family. Could you live for them? Could this be the moment you make your health a priority? That's my question to you.

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Thanks for listening to Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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You have to eat within that window. So shut it down. It's funny because if you listen to Brian Johnson, the blueprint guy who wants to live to like 400 years old, he says the same thing. He said, old Brian used to make bad decisions after four or 5 p.m. And I just decided to take that optionality off the table. You got to do the same thing. Here's why it's so powerful.

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First off, if you look at your eating pattern, you probably follow the same thing. You snack at night, you eat cause you're hungry. Just take it off the table. It's the easiest way to ensure there's no calorie slips. The other thing is your digestive system follows your circadian rhythm and you need time to rest. You need the ability for your body to relax and recover.

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If you're eating, you're literally kicking it back into high gear right when you're about to go to sleep. The cool part is it also creates a natural 12-hour fast without effort. Some of you, if you don't eat until 8 AM, you can get a 14-hour fast. The longer your body has time to actually feed off of its own energy source, the better you're going to feel mentally and your recovery.

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But stopping to eat late night meals and snacking can be really hard if you don't follow this principle. Which brings us to principle number three. It's easier to avoid the dragon than to slay it. When I was 17, I ended up getting in a lot of trouble and found myself in rehab. And I dealt with addictions and demons, and it was a tough period in my life.

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I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. So here's how to transform your body.

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But I learned something in rehab that's applied to every aspect of my life since then, which is my environment dictates my choices. And one of the ideas that they shared with me is that it's easier to avoid the dragon, avoid the temptation than to slay it. See, a lot of you guys try to focus on willpower and mental toughness. I would just take the option out of your house.

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Most people sit there and they have family members that have pantries and cabinets and drawers full of junk food. For me, with food, I had to get rid of it. I had to make it the option that it's not even in the house. Why would I keep things in my house to tempt me that in a moment of weakness, I would make a bad decision?

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So literally I'm asking you, go in there, grab all the crap food, all the bad decisions, all the leftovers. I know some of you guys are like, but I don't wanna waste food. Great, put it in a bag, bring it to the homeless shelter. I don't know what you wanna do with it. It just can't end up in your mouth. Your environment will beat your intentions every day. So here's how to avoid the dragon.

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Number one, don't keep trigger foods in your house. The other day, my beautiful friend Ellie brought over homemade peanut butter chocolate chip cookies. It was the most beautiful cookie in the world. I had one bite and I knew immediately had to be removed from my home. Couldn't keep it around me, had to go.

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At least I know, avoid the drag and don't keep it because those trigger foods are gonna cause me to make even worse decisions. Number two, don't go down the candy aisle. If you're at a grocery store and you're shopping, there is an aisle called the candy aisle. It's the sugar aisle. It's the processed sugar aisle. It's the place where all the bad decisions are made.

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I know you got to go get gum, but ask somebody else to go pick it up for you. Don't go down that aisle. It is a bad decision. Avoid the dragon. Don't try to slay it. Number three, 20 minute rule. Eat and wait. If I feel inclined to make a bad decision, instead of just a hard no, sometimes I'll just set a timer. I set that timer for 20 minutes and I look at my phone and I say, look, I'm gonna wait.

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When this thing goes off, I'm gonna then make a decision. Most of the time, I also eat an apple. because I figure maybe my blood sugar is a little low and I need to bring it up. So I have an apple, it's low in calories. I wait those 20 minutes. I would say nine times out of 10, I decide not to make a bad decision.

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Using that 20 minute rule creates space between the emotion to wanna eat and the decision to actually put something in your mouth. And most of the time you will make a better decision. Number four, replace, don't remove. So if you have a sweet tooth, find something like protein chocolate peanut butter cups. I do that with the Quest bars. They have incredible options.

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Don't have a whole bunch because you might find the whole bunch gone. Just replace them with healthy alternatives. I saw this incredible recipe the other day for cottage cheese chips. That's awesome. So if you're kind of a chip person, make some cottage cheese chips and all of a sudden it's high protein snacking all night long. Just don't eat after six. But it's not just about what you eat.

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel, turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you. We've got a new episode, so you'll never miss anything. Now let's get back to the episode.

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Starting with principle number one, it's not how much you eat, it's what you eat. See, a lot of people talk about calories. Let me tell you this, micronutrients is how you feel, calories is how much you weigh, but macros is how you look. See, most people think that it's about calories, but I'm telling you, you could eat the creepiest calories in the world. If you eat a bunch of Cinnabon,

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Which brings us to principle number four, measure what matters. It's kind of funny because I always weighed myself. Wake up in the morning, jump on the scale, report into my coach. But the previous coach I worked with never asked me to weigh my food, to measure my food, to measure my macros, which seems obvious looking back because I was measuring other areas of my life, just not my food.

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I love this Peter Drucker quote that is, if you can't measure it, you can't manage it. So measure your food. There's a few things that I do that keeps me on track. Number one, ensure that I get the right macros and calories. Like I said, caloric deficit is what I weigh, but macros is how I look. And I'm always trying to OD on protein.

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So you gotta make sure you hit your macros, your proteins, your fats, and your carbs appropriate to where you're at. So measure those things. Second thing is I always travel with both scales. I travel with a food scale and I travel with a weight scale. First thing in the morning, I report in what I weigh.

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Right after that, I eat, but I measure all the food so that I know exactly what to enter and track my macros. Number three, removes decision-making. The cool part is by doing it this way, I don't want to create decision fatigue. I want to set it and forget it. Every time I go to eat, I already know what I'm supposed to eat because I have meal planning. I don't want to think about it.

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I don't want to sit there and look at a menu and go like, I should eat this, but maybe I'll order that. That's where you get yourself in trouble. But to transform your body, it isn't just about eating right. Which brings us to principle number five, aim for hypertrophy. This one evaded me for a long time because I always thought that to look good, I just had to lose fat.

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But what I've learned since then is that the whole point is to build muscle. Why? There's this thing called sarcopenia, which is the body's process of eating muscle the older you get. Have you ever touched an old person and their muscle feels like a bag of milk, just the skin and there's nothing in there? That's what it is.

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And usually around the age of 35 to 40, you start to have your body do this. So if you don't put on lean muscle, then it's not there later in life. And the crazy part is, is most old age injuries are directly correlated to a lack of muscle. They trip and they can't brace themselves on the small fall. And all of a sudden they go down and they twist their knee, hurt their ankle.

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Then it's a game of operation to operation. All of a sudden they haven't been moving for six months. And I've seen it over and over and over again. If you don't put lean muscle mass on when you can, the older you get, the quality of life goes down. The cool part is muscle also increases your metabolism, meaning, fun part, you can eat more without gaining fat. That's just a fact.

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Your muscles burn more calories than lack of muscle, so the more muscle you have, you put on, the more space you have in your macros to be able to have some fun throughout your week. And I got to tell you, it's just a great place to get where you've got the stability, the strength to be able to feel good about yourself and also show up and put out some power.

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Like if you got to defend yourself, you don't want to be easy to kill. The whole point is to be hard to kill. H to K means you need lean muscle mass. But now how do you build that muscle? Which brings us to principle number six, lift the same, look the same. I also heard my trainer, Alan, say this all the time. Lift the same, look the same.

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If you're lifting the same week over week, don't be surprised if you don't look any different. And it's funny because you go to the gym, you see all these people working out, sweating, doing the thing week over week over. I've seen people years in the gym and they haven't changed their body composition or their physique at all. See the same effort, same outcome. So how do we change everything?

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We need to understand this concept called progressive overload training, which is essentially you wanna increase your volume and you switch body parts. So you may be in a six week block and you'll focus on certain types of movements to hit different body parts. And you wanna max out every time you go to the gym, You wanna figure out, are you in the rep range of 12 to 15?

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or fricking Krispy Kreme donuts. You might hit your calorie goals and you might even lose weight, but you will feel like crap because you don't have the right micronutrients. You need the vitamins, you need the minerals, you need that to control your energy, to maintain good immunity, your mood, even your recovery post-workout is all about your micronutrients.

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If you're easily getting 15, increase the weight. Log it. Next time you go back, are you able to get 12 to 15? No, you can only get 10. Cool, stay there, but lift harder. Last few reps, try to go 11, 12. Once you get back up to that 15, increase the weight. That is progressive overload. And the cool part is you safely increase weight week over week.

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you don't just go in there and go like a cowboy and put a bunch of plates on the bench press and then try to push something and impress all your friends and pull a muscle and then you can't work out for three months. That's literally the thing that takes people out from making progress is injury. So the whole idea for me and how I train my clients is to avoid movements that could cause injury.

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If you do that, you stay in the game to get the game and your body adapts to stress. You need to increase it. If you don't increase the level and volume of stress you put on it, the weight, the strength, effort, then you're not going to increase your ability to lift more and change your body. But to gain muscle and strength, you need the right fuel.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to principle number seven, travel with your food. See, most people give up their gains when they travel. I've seen client after client go on vacation, come back, put on three, five pounds. And I'm like, why? Have you ever considered that you could go on vacation and actually come back leaner, come back healthier? It's actually not hard.

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I'm going to tell you how to do it because most people don't believe me, but I just did it. I got back from Australia and Bali with the family, came back leaner. Well, I learned this the hard way when I did this thing called Project Visible Labs. And the whole time I was doing this for 90 days, essentially cutting my whole body and changing my composition, I traveled.

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I did like six trips, vacations, family stuff, the holidays, because I didn't want anybody to go like, oh, it was easy for you. You just hibernated in your basement and did your thing. No, I went and lived and still got fitter. How did I do that? I got good about my meal prep. So how do you find food when you're out there traveling?

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First off, contact the local gym on where you're going that's meant for bodybuilders. My tip is ask them if they have a hip thrust machine. If they have a hip thrust machine, they probably are the place that the bodybuilders go. Most of those gyms have a relationship with a meal prep company. Number two, order the food before you get there.

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The cool part is, is those meal prep companies, most of them, you can give them your macros and they'll literally deliver you food made specifically for your macros or at least close enough to it. I always like to do lunch and dinner. Number three, get a hotel with a fridge. Then I call the hotel and I ask them for a fridge I ask them for a microwave and I make sure I have a plate in my cutlery.

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Macros is a completely different game. Your macros are your protein, your carbs, and your fats. And what's unique is you need the right type of macros for your specific goals to actually sculpt your body. If you don't understand how to do this, you can go into a cut, into a caloric deficit, lose the weight.

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And essentially I do my breakfast in my hotel room and I do my lunch and my dinner. Even if I have to go out to eat, I'll eat before I go out and then just order a protein side to hit my macros, which I'll talk about more later. The key is, is to be prepared and order your meal prep on the go in the city you're traveling to so you don't have to make those decisions at restaurants.

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And if you want my help with that, find me on Instagram and DM me YouTube Fitness, and we'll see if you'd be a fit. But I only wanna work with people that are serious. But there's one thing you consume that you need to watch out for, which brings us to principle number eight, don't drink your calories. When I was in my 20s and 30s, I was one of those late night entrepreneurs.

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I would stay up till two or three in the morning because that's when I felt I did my best work and then I would sleep in. The energy drinks with a bunch of sugar or soft drinks or any other kind of vice that just had a bunch of sugars that I didn't need. I was drinking my calories.

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You don't even realize it, but for some people, half their calories on a daily basis comes from liquids, from the things they drink, that if they just got rid of that, it would change the game for them. The truth is most calories are invisible. It's not just what's on your plate, but what happens in between meals. Right off the bat, it's just not balanced nutrition.

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You don't wanna be drinking calories and trying to track those macros. The other issue is liquid calories don't make you feel full. So you could drink a bunch of stuff, have a sugar high, and then just absolutely crash and then feel hungry right after. And the crazy part is there's hidden sugars in fake sugars. I mean, all over the place. It's just the way they report it.

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They know that they're doing locale options or diet options. That stuff will mess with your gut. Stick to water, black coffee, or tea only. But it's not just about removing bad drinks from your diet, which brings us to principle number nine, drown yourself in water. Most people are chronically dehydrated. I can't tell you the amount of people that come up to me and they're yawning, they're tired.

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And I'm like, have you drank enough water today? They're like, what does that have to do with anything? The truth is, is your body needs water, especially if you're working out, you're moving around, you're walking a lot and you're not drinking a glass of water all the time. When I'm on meetings, I'll literally ask people, everybody show me your glass of water. They show me their glass of water.

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I go, good, let's chug it. Boom. I now know I'm getting the best version of them on the other side of chugging that water. Most people just drown themselves in other stuff and they don't get enough water and that makes them feel hungry all the time, which then leads to making bad decisions. Dehydration causes more cravings, poor recovery, bad decision.

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It makes your heart work way harder than anything else. And what you want to do instead is drink one liter within one hour of waking up. As soon as I wake up, I literally pour myself a filtered glass of water, put a little bit of lemon, a little bit of salt, and I drink that because I want to rehydrate and provide some electrolytes to my body.

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Most people don't know this, but you actually burn calories by breathing at night. That's actually where the calorie burn comes from is your breath. That's a crazy idea. So you're probably massively dehydrated as soon as you wake up. So I walk around with a liter of water and I just fill it up and I make sure I try to get three or four of those a day to make sure that I know I'm hydrated.

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You actually have the ability on your reverse diet up if you've dialed in your macros to actually use that and your insulin to put on lean muscle mass. Most bodybuilders know it. Most people that are on a diet never get there. But it's not just about what you eat to transform your body. Let's get serious when you eat. Which brings us to principle number two, don't eat after 6 p.m.

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And here's a fun little way to do it. Do you get a clear piss before noon? Try to get enough water to get a bathroom break with some clear pee. Then you know you're well hydrated. But the truth is you will end up going out for food once in a while. So here's the right way to do it.

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Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to principle number 10, load up on protein.

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I mean, one of the games I play with myself is to overdose on protein. When I say that, I mean like I'm always trying to find lean protein sources. When I go to a restaurant, my favorite thing to do is go straight to the add-on section and see what protein options they have. Because you can find chicken, you can find tuna. You can find eggs and it's for like seven bucks, 10 bucks.

The Martell Method w/ Dan Martell

Advice I Wish Someone Gave Me When I Was 20

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Recording this today, I'm a 45-year-old multimillionaire, but if I could go back and talk to my 20-year-old self and give him some advice, here are the 60 things I would share. Welcome to The Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author.

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You need more execution. Some people are addicted to shelf help. The truth is you already know what you need to do. Now it's time to just go do it. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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If every time you make a commitment to yourself, you let yourself down by not keeping that commitment, then you erode your self-esteem, your self-worth, and you'll never fight for what you think you deserve. Number seven, if it's not a hell yes, it's a hard no. My frame is very simple. I ask myself, if somebody asked me to do the thing they want me to do and it was today, would I say yes?

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If the answer is no, because I'm busy, then it's probably no. Even the good stuff is a no, because if I don't say no, then I won't have the space to say yes to the great. Number eight, say yes until you can afford to say no. You say yes when you have a lot of opportunities, but then if you're good, you get a lot more requests. Then you got to learn to say no when things no longer serve you.

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Number nine, the best way to predict the future is to attract it. Most people get confused because they think they got to create success. My philosophy is that I attract success. I pull my future into my present by being very clear on what I want to achieve and taking action. Number 10, you can't complain about the outcomes you didn't get from the work you didn't do.

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Stop expecting things to be easy. They're not and they never will be because if you're not doing the work, then you can't get the outcome. Number 11, broke people talk about people. Rich people talk about ideas. Just listen to yourself when you're with your friends. Are you talking about other people or you're talking about possibility?

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In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Number one, stop waiting for the right time. Just make the time right. Most people, the most important thing they got to do is just make a decision. Stop waiting to get ready and just do it.

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Are you talking about ideas or you're talking about creation or you're focusing on talking about the easiest thing to talk about, which is about other people that aren't even there. Number 12, don't take criticism from people you wouldn't take advice from. My philosophy is very simple.

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I only take advice or criticism from people who are already where I want to be or have done the thing I want to do. Number 13, how you do anything is how you do everything. Most people discount the small things, but those small things lead into big things. If you take care of your environment, then the business will be taken care of.

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Advice I Wish Someone Gave Me When I Was 20

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If you take care of your space, then your team will be taken care of. Focus on doing the small things right to get the big things to come to life. Number 14, the quality of your life is determined by the quality of your habits. So you got to figure out what are the three to five things that if you do every day will set you up for success. Number 15, the best revenge is massive success.

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When I was growing up, I was that kid that the other kids in my neighborhood weren't allowed to play with. Now I earned that label and trust me, I didn't always make the best decisions. But when I decided to turn my life around, I didn't focus on proving them wrong. I just focused on becoming undeniable. Number 16, winners focus on winning, losers focus on winners.

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If you compare yourself to everybody else, then you're always looking for why you're not good enough. And the truth is you're only competing against one person and that's you from the past. Number 17, most people are too afraid of looking stupid to ever get good at anything. Think about all the people you see on social media.

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The reason they're good is because they decided to start, even though in their head, trust me, because I'm one of them. I thought I have nothing to share. People are going to think I'm dumb. This is dumb. I still decide to do it because if you think everything makes you look dumb, you'll never try anything. Number 18, it's not about having time. It's about making time.

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The truth is nobody creates time. Nobody has extra time. We all have the same amount of time. You either decide to allocate it properly or you don't. You're 100% accountable for that. Number 19, your mind will believe what you repeatedly tell it. Anytime somebody asks me, how you doing, Dan? I always answer the same way. Incredible. Incredible. Freaking amazing. Awesome. Thanks for asking. Why?

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because you will believe what you repeatedly say so i reprogram my mind using mantras like that and many others to keep myself focused on who i want to become number 20 80 of your problems would be solved if you just went to bed on time it's kind of crazy but this simple life lesson will change everything for you set an alarm for when you go to bed and just honor it get to sleep nothing exciting happens late at night when you can have an early start to your day

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Number 21, the problem isn't lack of resources, it's lack of resourcefulness. Most people think, well, I don't have the money to start that or the friend group or the experience. The truth is most people that have won in life, they're just more resourceful. They don't make a list of things that tell them they can't do something. They get good at finding the resources needed to solve the problems.

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Number 22, learn to be alone without being lonely. One of the most powerful skills and processes I've learned is become the person who needs nothing from anybody. If I can be happy with nothing, then I'm gonna be ecstatic with a lot. Number 23, work while they sleep so you can live like they dream. Most people would rather sleep in and snooze on their life, but you're different.

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Advice I Wish Someone Gave Me When I Was 20

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Number two, broke people buy distractions, rich people buy time. You have to start investing in things that are gonna save you time. Think about wash and fold laundry or meal prep or using the apps that bring stuff to you so you don't spend your time running a bunch of errands. Number three, your 20s is when you get good, your 30s is when you get rich, and your 40s is when you get wise.

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You're gonna get up early every day, do the hard things and live a life that 99% of people only dream of. Number 24, you teach people how to treat you. If somebody does something that I don't agree with, I say it right away. I don't accept people stepping all over me. Number 25, money is a tool, not the goal. I think of money like a battery. It's an energy source.

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And we want to use money as a tool to improve our life. You don't want to hoard it. Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com.

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Number 26, if you're always available, you're not valuable. You should be the kind of person that puts themselves out there so everybody knows who you are. You should be easy to find, but hard to get a hold of. That's what makes you valuable. Number 27, you don't attract what you want. You attract what you are. Most people think they got to do more to be successful.

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I would argue you have to be more. It's not do then become. It's actually become then do. Number 28, no response is a response and a powerful one. You don't have to reply to every email that comes to you. You don't have to answer every phone call and you don't have to apply to every text. Don't feel like you need to explain yourself to everyone. Number 29, you either get better or you get bitter.

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I remember going to my high school reunion and every time I'd meet somebody, they would say stuff like, hey, remember back in the day we did this or that? And I'm just like, what have you been up to lately? Because it sounds like you've been just living the same life and honestly regressing. Don't be that old guy saying back in my day, I used to bench 225. Where are you at today?

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Number 30, time is the most expensive thing you have. So don't waste it scrolling on social media or talking to people that take your energy. Focus your time on things that matter most to you, like your family, your health, your goals. Push your life forward. Number 31. Wealth is built with patience and loss with ignorance.

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The people that have created real wealth, sustainable wealth, they got rich and they still got it, it's because they've kept being curious. They wonder what's going on around them. They don't pretend like they know it all. Don't get cocky as you build your empire. Number 32, the secret to success is consistency, not intensity.

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I'm not impressed with somebody that can get up and go to the gym for 14 days in a row. I am impressed that somebody can be consistent over six months. Number 33, you're only as strong as your weakest habit. Having a bunch of vices, habits, decisions that you're not proud of, like eating too much, drinking too much, being addicted to your phone.

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It's kind of like going on a hike with a backpack full of rocks. You can do it. It's just going to be way harder and it'll definitely slow you down in a big way. Number 34, regret will hurt more than failure ever will. I call this regret minimization. When I fast forward to my last day, my last breath, I don't want to be laying on my deathbed with a bunch of regrets.

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So every day I minimize my regrets by taking action today. I don't wait. I don't push off. I don't get in the mood. I don't wait for my feelings to feel good. I just do. Number 35, Never argue with someone who is committed to misunderstanding you. Truth is, most people aren't going to get you and it's not your responsibility to have to explain it.

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It's okay leaving people in the reality that they find themselves with. You want to learn to pick your fights because you don't want to be in a fight with somebody who doesn't want to see you win. Number 36. If you're always the smartest person in the room, you're in the wrong room. It feels good to be the top dog, the smartest person in the room, the person that has all the answers.

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I look at my life in 10 year increments. The first 10 was to develop the skill to become valuable. The next 10 was to figure out how to make money with that skill. The last 10 was using that to create my empire. You have to dedicate yourself in decades to one focus. Number four, buy the way you want to be bought from.

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Problem is the way to be successful is you gotta get comfortable being the smallest person in the room. Number 37, don't let temporary people create permanent wounds. Friends come into your life for either a reason, a season, or a lifetime. If you know the difference, you decide to let those people stay in the past. Number 38, distractions destroy more dreams than lack of resources ever will.

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Most people don't lack opportunity. They lack focus. Number 39, if you've never contradicted yourself, you're not growing fast enough. What that means is that if you're truly on a growth journey and you're reading and you're investing, you're going to develop new points of view, which means that your new beliefs are different than the old ones.

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So if you keep believing the same thing you used to believe, then are you really growing fast enough? The key in all of this is to be confident about what you believe. That's why I say often wrong, never in doubt. Number 40, get obsessed with the process, not the outcome. Fall in love with the art and the betterment and the person you're becoming as you pursue the goal, not the actual goal itself.

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If you disconnect from the need of achieving something to be happy, instead be happy in the process of achieving, that's a life of fulfillment. Number 41, Winners make adjustments, losers make excuses. If you wanna win, you're gonna have to tweak things. You're gonna have to learn from whatever happened and move forward.

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The people that try and never try ever again is because they make excuses for themselves. It's never their fault and they don't learn anything. Don't fall into the trap of explaining yourself out of winning. Number 42, if you want an extraordinary life, stop making ordinary choices. The whole point of being extra is that you're doing things that other people wouldn't do.

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If everybody around you is saying that's a good decision, you might wanna be concerned because for you to be extraordinary, you need to be extra. Number 43, if you hang around with five winners, you'll be the sixth. Most people are the byproducts of the people they spend the most time with.

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Advice I Wish Someone Gave Me When I Was 20

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If you do not make a decision to find those other five people and work your way into that friend group, then you're just gonna make it harder on yourself. Number 44, the best investment you'll ever make is in yourself. If you can invest money in becoming better so you can increase the money you make when you do work, that's the best return you'll ever get.

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Advice I Wish Someone Gave Me When I Was 20

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Stop investing in stocks initially and start investing in you. Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram.

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It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. Number 45, you don't get paid for time, you get paid for value. If you could take a million dollars and turn it into 10 million in 30 minutes, you would get paid a lot of money, millions of dollars for that magic trick.

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Advice I Wish Someone Gave Me When I Was 20

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Most people are so cheap, they get mad when buyers are cheap with them, but they're the ones that put the energy out there. So if you want people to easily buy from you, easily buy from other people. Number five, Winners lose more than losers ever will. Most people are scared to fail, but that's only true if you don't get the feedback.

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Advice I Wish Someone Gave Me When I Was 20

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It's not the amount of time you work, it's the value you create in that time. So focus on increasing your value and disconnect your earning from your hour. Number 46, if you chase two rabbits, you'll catch none. Sequencing equals success. If you want to be successful, you need to know what's the one thing, the one domino that if you go all in will help you get that result.

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Advice I Wish Someone Gave Me When I Was 20

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You have to pick one focus and go all in. Number 47, success is never owned, it's rented. Every day you have to pay rent. You gotta pay your dues. You gotta show up, you gotta be consistent, you gotta put a smile on, and you gotta do that over long periods of time. Rent is due every day, you need to stay consistent. Number 48, money follows momentum, not perfection. Money loves movement.

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Advice I Wish Someone Gave Me When I Was 20

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Money loves speed. Money loves decisiveness. The key is you have to move fast and fix things as you're building. Number 49, if your goals don't scare you, they're too small. I used to think I was thinking big and then I moved to San Francisco and it went from being a millionaire to being a billionaire.

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Because if you showed up to a coffee shop talking about your million dollar ideas, people would literally stop talking to you and walk the other way. You have to dream bigger, but even more important, execute harder. Number 50, confidence isn't thinking you're better than others. It's knowing you don't have to compare. Confidence isn't a lack of being humble.

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Advice I Wish Someone Gave Me When I Was 20

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It's the certainty that you know you do the things you say that you're gonna do because of who you are. That's why you have to learn to run your own race. Number 51, if you can't lead yourself, don't expect others to follow you. Just like in a plane, before you help anybody else, you have to put your mask on.

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Advice I Wish Someone Gave Me When I Was 20

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And too often people are ready to give everybody else advice on what's going wrong in their life, but they don't wanna look in the mirror and ask themselves, am I being honest about what's going on in my life? Number 52, good is the freaking enemy of great. See, most people that achieve a little bit of success, they stop. Now, all of a sudden, they've got something to lose.

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Advice I Wish Someone Gave Me When I Was 20

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They forgot why they started in the first place. They climbed that mountain of success and set up shop halfway through because things are now good. There's nothing to run away from. There's no pain. to avoid. The challenge is, is all great people never settled. And that's what a mediocre life comes from. If you want to live a great life, never settle.

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Number 53, you're not overthinking, you're under executing. All your self-doubt comes from a lack of doing. Just get up and move forward towards your goals. It will erase all self-doubt. Number 54, if you want better answers, ask better questions. The better the question, the better the life. And what's crazy is your questions will dictate your future.

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Number 55, if you hate Mondays, you're doing life wrong. You have to design a life where you get excited to get out of bed. It's the people, it's the projects, it's the energy, it's you. At the end of the day, what you put out is what you get back. So find work that lights you up. Number 56, your vibe attracts your tribe.

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If you take a shot on goal and you miss, but you learn how to take a better shot on goal, then that is actually a win. Don't be scared of failure, embrace it. Number six, self-esteem is the reputation you have with yourself.

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It's so crazy, but your energy, how you feel attracts other people that also vibe and feel that way. So what you need to do is just put out your vibe. If you're a happy person, smile. Somebody asks you how you're doing, say freaking amazing.

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If you love to work out, tell everybody about your last workout, like be the person who expresses themselves so that other people that resonate with that will lean in. They'll talk to you. Number 57, You receive what you desire for others. If you want to get in the best shape of your life, desire that for other people. If you wanna be rich, help other people get rich.

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If you wanna be happy, help other people be happy. It's so interesting that what you want for other people is what you'll get back in return. Number 58, your life is the byproduct of your most dominant thoughts, feelings, and actions. If you're not happy with where you're at, then ask yourself, what am I thinking about? How am I feeling about my situation? And what am I doing about it?

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If you look at those three things, you can change your whole life by just that focus. Number 59, weak people chase pleasure, strong people chase purpose. If you want to live a life of fulfillment, you have to do hard things. You have to continue to expand and to grow. If you keep looking for the easiest path, then you'll never live a life of purpose. Number 60, you don't need more information.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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I spent the last 30 days analyzing thousands of businesses and these are the best businesses to start in 2025. As Warren Buffett always says, great businesses have good gross margins. What are gross margins? Well, if I sell a coffee for $5 and it costs me a dollar to make it, my gross margin is $4 or 80%.

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The only way you can manage massive volumes of chats is with a CRM tool, some kind of platform that allows you to connect all the social media accounts and manage those chats. Our team uses a product called Revio and it's awesome. Not only does it integrate all the different social channels for us, it even uses AI to summarize the chat.

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So if one of my reps come back to a chat, they haven't talked to somebody in a while, it lets them know where to start the conversation from based on what they've already said.

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Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.

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Which brings us to idea number two, personal brand agency. This business model also has gross margins between 40 and 50%. You've probably heard this said, but attention is the new oil. The future of commerce is built off the backend of trust, of personal brands, of influencers. We've seen this.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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All the top companies in the world are rushing to become media companies because they know that the real distribution or the real sales channel is the trust that an influencer has with their audience. So being the agency that helps people connect those two dots will make you a lot of money.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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So I'm going to go through the most profitable businesses with the highest gross margins that you can start today. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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What's crazy is that I personally know dozens of people that make multiple seven figures helping people expand, define, and grow their personal brands. Now, here's what they focus on to make the most money for their agency. The first one is pay for performance. You want to get paid for the results that you bring to these people.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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If you're helping them take their followers from 8,000 to 80,000 or 800,000, you want to get paid a retainer plus the upside in that growth, especially if you help them make more money.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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winners see the truth is is that everybody might want to be a personal brand but not everybody has it i've seen so many people try to create content and it falls flat they don't get the it factor they're not willing to share their heart they're not sharing anything new and if you are building an agency off those people you're gonna have to cut your losses as fast as possible

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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The third part is you wanna ask for referrals. The best agencies are grown off of VWOM, which stands for viral word of mouth. And you wanna ask them only after you got them a big win, if there's anybody else that they know and like that you might be able to help them with your agency to help grow their personal brand.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Which brings us to idea number three, ghostwriting agency, which has gross margins between 50 and 60%. There's a supply and demand problem with writers right now. Everybody wants to write a book, but no one wants to write it. They need ghostwriters. Same thing with content.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Right now, if you're somebody that can figure out somebody's voice and write in their voice to help them buy back their time, it is a beautiful agency to start. So here's the key things to not mess up if you're doing ghostwriting agency. The first one is to get paid upfront. When you start doing this agency, you need to get at least 50% upfront.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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If you've got multiple projects on the go, try to get lump sums of payment upfront so that you can fund your growth. The second thing you need to do, right, is you have to get on stages where other people that wanna write books are in those audiences.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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So if you wanna write entrepreneurial books or other types, you wanna get in rooms of entrepreneurs, you wanna get on podcasts of entrepreneurs, you wanna get in front of these people that have built-in audiences. I call it OPP, Other People's Platforms.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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So try to speak in front of large groups of people, explaining your process for ghostwriting so that you can create demand for what you have to sell. So number three is get familiar amongst a niche audience. So you wanna be the go-to person in your agency for let's say marketing entrepreneurs, or maybe sales entrepreneurs, or maybe operationally focused entrepreneurs.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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You wanna write the top books in that niche so that everybody that thinks about writing that book, when they go ask who wrote that book, they'll recommend you as a ghostwriting agency. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify?

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Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much. Let's get back to the episode. Which brings us to idea number four, virtual assistant placement with gross margins between 50 and 60%. When I wrote my book, Buy Back Your Time, tons of these agencies started popping up.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with idea number one, chat sales agency. Gross margins for this business around 40 to 50%. Here's the deal, it's the future. 2025, chat sales are on the rise. I have clients making over a million dollars over chat. No sales call, no funnel, sales chat only. My top sales guy in commission.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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It was almost like my book became their full-time salesperson. And it's been great. I've actually had friends of mine that have started net new companies in the last two years that are already doing eight figures. You starting off and helping people connect, their pain of not having enough time with your ability to recruit and deliver on a great virtual assistant service is the key.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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And the cool part is it's already been done and it's a proven model. So here's how you build that agency and not mess it up. Number one is get paid on delivery. It's way easier to sell if you can say, I will only charge you the moment the person starts and starts creating value for you as a business. Number two, guarantee placement.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Most recruiters that help people connect, especially virtual assistant, offer a two-month guarantee minimum. And if the person doesn't work out within that timeframe, you find them somebody else at no extra fee. And that creates a viral word of mouth that you need to grow that agency. Number three, send them a copy of my book, Buy Back Your Time.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Now, I know this is a bit of a plug, but let me tell you why. All of my friends use my book to promote their agency, especially to their marketing funnel.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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So if they have somebody on the fence and they're like, yeah, I think I should hire somebody, but I don't even know what I'd give them, they send them my book as a gift to get that person focused on valuing their time and understanding what they would give up to get more time to do the thing that makes them the most money.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Which brings us to idea number five, virtual reality training agency, which has on average gross margins between 60 and 70%. Now, some of you guys are gonna be like, what the heck is that? Here's what I know. I watch my kids play VR every night. They play this game called Gorilla Tag. They have their friends. It's this virtual community and it is the future.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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They're using it right now for flight training, surgery training, high stakes environments. It's almost pixel perfect experience. If you become an expert at this, you're at the beginning of a massive wave of retraining people through distant learning using virtual reality. What you need to do right is this. First off, you have to sell enterprise packages.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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You wanna sell big things to big companies so you make big profit. If you try to sell to SMB, small, medium businesses, there's a reason why they're small. So try to sell big things so they make big investments in your business. Number two, offer ongoing support.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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This is my favorite thing in any agency model is to figure out how can I offer a subscription service for ongoing revenue in my business? So what are they gonna need long-term? Are they gonna need upgrades to the training, to the modules? Are they gonna need access to have the people that you've trained to answer questions with one of your certified support experts?

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Whatever it is, offer an ongoing support fee to make it a reoccurring revenue business. Number three is finance the hardware. If you're gonna do virtual reality training, you might as well sell them the headsets. You can buy them wholesale, sell them at retail, or even more because you gotta manage all the configuration and the shipping, and then it becomes another way to monetize.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you you got a new episode so you'll never miss anything. Now let's get back to the episode.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Which brings us to idea number six, gamified learning platform with gross margins between 60 and 70%. The internet has taken over. Kids don't learn the same way anymore. Adults too. Everything has to be gamified. Everything has to have some kind of little leveling up and reward so that it really keeps the engagement there.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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We've seen it with some of these like online meetings and virtual trainings. If there's no way to incentivize somebody to come back and feel like they're winning by learning, then they're not gonna stick. And that is the future. So a few things to get this business model right. Number one, sell before you build.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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The fun part is there's existing platforms like membership.io where you can use their platform, sell it to somebody else, and then essentially white label that solution. But you pre-charge before you configure or build or pay for any software. So you make sure the customer is excited and ready to go. And all the gamification is already built for you.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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You just become the person that configure it for that company. Number two is target enterprises. The key I always think about is who would value this kind of platform? I think of any company that trains their employees that has high turnover, where there's real need for a great experience for learning.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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makes over a million dollars a year selling over chat. Here's how not to mess it up. First thing is you have to find a growing industry. If you haven't heard, roofing, solar, consulting, these are all massively growing and expanding industries. My easiest way to do this is search fastest growing industries on ChatGPT or Google and get into those industries, but There's more to it.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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So think commission-based sales reps like car dealership, insurance reps, retail, quick serve restaurants, anybody that has a lot of turnover amongst their employees and require training to get them proficient are gonna love this gamified platform. Number three is open to the public. What shifted in the market is the desire to try before you buy. This whole freemium concept.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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You're seeing this over and over in all these online learning platforms where they're doing these free communities where people can come in, get exposed to a little bit of what you've got, and then pay a subscription to get access to the rest of it. You've seen companies like Udemy do this.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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It is a massive way to get distribution because everybody's gonna talk about your free thing that's gonna bring you a lot of people that will eventually pay for your membership. which brings us to idea number seven, AI automation agency with gross margins between 70 and 80%. When I speak on stage at Tony Robbins Business Mastery, I talk about the power of AI and how it's transforming businesses.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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And everybody wants to ask is who can help me with this change? There is a massive appetite for agencies who are able to help small business owners to make the transition. A lot of people are scared around artificial intelligence, and my philosophy is this, is AI is not gonna take your job, but somebody using AI will.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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In the industry, we call this a co-pilot, and every role or function now has AI integrated into it. There was a statistic I saw recently that said 93% of businesses in the US have not yet implemented AI into their business. It is a massive opportunity, but these are the things you have to get right to make it profitable for you. Number one, consult on tools.

The Martell Method w/ Dan Martell

I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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See, teaching businesses how to use tools before building the automation is actually a massive opportunity. They need to learn how ChatGPT works, integrate it into their habits, understanding what AI tools exist for their function, if it's design or finance or operations. Then once you teach them that, you can get paid for the automation part. Number two is focus on cash.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Automate the things that's gonna make the business that you serve the most money first. That is the easiest way to not only get a massive win for the owner, but also to keep them coming back to pay you for more. The more money you help them make, the more money they'll reinvest in your agency. Number three is develop partnerships.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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My favorite way to get new customers is find people that already have a relationship with my perfect fit customer and then offer them advanced training they can offer their community that you deliver for free to get in front of them. Then you might offer them some kind of commission or build an affiliate program to reward them for referring people your way.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Which brings us to idea number eight, AI first SaaS business with gross margins between 80 and 90%. This is the one I'm personally going for. all in on. I've already launched two companies in the last month, and it's essentially focusing on AI first solutions to the world's biggest problems. Why?

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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I actually think SaaS is going to die, which is crazy saying this because you've probably seen me talk about this for over 25 years. SaaS now stands for success as a service, not software as a service, because businesses want a button or an agent or a tool that just creates an outcome. They don't need the software and the workflow and the data entry.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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They wanna be able to say, keep being successful. I don't wanna have to manage a customer relationship management software. I just wanna be able to ask the question about my customer base and it just answer it. That is the future and it's why I'm investing so heavily there. Here's what I'm doing that you can use to be successful in this model. First off, pick a boring industry.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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Second part is you gotta tap into demand. If you're gonna start finding clients that you can do this for, you have to find people that already have built their audience, not somebody that's starting with zero, existing audiences only. Find people with massive followership.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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See, most people wanna go to marketing technology tools because that's fun and sexy and everybody talks about it. I go to boring, I go to legal, I go to medical, I go to building manufacturing and approach it with an AI first solution because it's not competitive. Number two is I pre-sell the service. Meaning that before I build anything, I can prototype it. I can explain how it's going to work.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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I can even show them a virtual demo and get people to buy before I build anything to fund the development. Number three is build AI agents. Help your clients solve problems faster by implementing AI agents that monitor and take action on behalf of the customer before they ever ask. Examples of that are like purchasing agents, research agents, prospecting agents.

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I Discovered the Best Businesses to Start in 2025 ($1M Potential)

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These AI agents will be able to be specialized, focused on doing one thing, and you'll have a dispatch agent monitoring and routing the specific things that needs to get done to the different agents. That is the future. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review?

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This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom, and build their empire.

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It's crazy, but some people with massive Instagram accounts or massive social media accounts have never talked to all of their followers because they don't have anybody to do it or know how to do it right. And you could be the person to get money to flow into their pockets. The third is you gotta connect to a CRM.

The Martell Method w/ Dan Martell

20 Productivity Principles to Get More Sh*t Done