Message me “PROMPT” on Instagram: https://bit.ly/4jcjD4s>> Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 >> Subscribe to My Newsletter: https://bit.ly/3The game is changing fast, and those who win will be the ones who master AI.Not programmers. Not marketers. AI Power Users.After watching this shift inside my own companies, I’m revealing the 9 highest-income AI skills you need to learn right now.The last one? It’s the most powerful of all.This is not just a ChatGPT crash course, it’s your blueprint to AI domination.
Chapter 1: Who is Dan Martell and what is this podcast about?
Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.
Chapter 2: What is prompt engineering and why is it an essential AI skill?
Starting with skill number one, prompt engineering with an income potential between 50 and 100 an hour. Communicating with AI systems has become as valuable as coding software in the internet was in the early 2000s. People need folks that know how to do prompt engineering, crafting the message, how to talk to the AI.
See, if you don't know how to do that, garbage in is garbage out and you won't get results. Asking the AI to say, create me a marketing plan is not a great prompt. And yet that is how most people use it every day. So I want to give you something that I never share, which is my exact structure for how all my companies have to do great prompting.
Because if they don't learn how to talk to the AI, the AI won't give them the gold. and I don't have time to waste. This has to be perfect. The first thing is you've got to define the role. When you're talking to an AI, you have to say, act as a marketer, act as a designer.
Or even today, I was reviewing some legal docs and the prompt my assistant put in that she shared with me said, act as a lawyer. Because if you don't tell it how to process the information, then it can't give you the specifics through the lens that you need to get the best output. The second is provide the data. If you want your AI chat to give you the best output, give it examples.
The more information, the more examples of what works great, the better. When I'm trying to get my AI to help me with copy or financial analysis, I have to give it examples of what great data looks like. Number three, make the ask. Give very clear instructions for what you want and what you need. See, most people are very vague. Tell it you want certain types of analysis.
You want it to do research. The more specific you are in your prompt, the better the response is going to be. Number four is request. Request the format. There's no way that I'm going to ask for a response without telling it how I want it crafted. If I want it bulleted, I want it short. I want it pithy. I want it summarized. I want it as a PDF. I want it as an image.
Maybe I want it as a spreadsheet. Whatever the format you need it, you have to tell it. If you don't, it's just going to give you back text. That's not going to give you the insight you're going to need from the AI.
To make this easy, if you want my exact prompt PDF, like my actual blueprint and structure, just find me on Instagram, Dan Martell, two L's in Martell, and message me the word prompt, and I'll send you my entire prompt cheat sheet, which brings us to skill number two, AI-assisted software development with income potential between 100 and 200 an hour.
Most people don't realize this, but building custom software today can be built by non-technical people. I have a venture company called Martell Ventures where we incubate and launch AI-first small business software. And it's crazy that all the prototypes we built are built by normal people that are not
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Chapter 3: How can non-technical people build software with AI assistance?
programmers because there's existing AI coding tools that allow us to like talk to the software using tools like cursor, breplet, retool. They're all available, most of them for free, and it writes all the heavy lifting code for us. So we just got to come up with the crazy ideas we got, but getting it going, any person can literally build these apps.
I'm going to teach you how to code software using AI, even as a non-technical person. Number one, create a course. I'm not joking. You want to use AI to teach you how to use the AI tools. I know it sounds silly, but go into chat GPT and say, I want you to tell me how to build this app using Replit as an example, and have it be very detailed step-by-step and hit enter.
act as a programmer, act as an expert, follow my prompt structure. And it will tell you exactly how to sign up for the software, configure it, what prompts to put in there to have it generate the code, and then even tell you how to run it. Number two, find a problem. My favorite thing to do
It's to talk to consultants who are working with small business customers or CEOs or entrepreneurs or whoever you want to sell products to and ask them, what are people asking you to solve over and over again? And then find those people to co-create software with you. They've got the problem. You've got the know-how.
You take those things, you put it together, you have a business and you get paid to build these prototypes. And if you build it once, you can sell it over and over and over again to the next person. Number three, build the solution. See, most people get stuck in learning mode.
I call it shelf help where they're like always pulling books off the shelf and they're like getting motivated and they're listening to podcasts and they're watching YouTube videos. You want to go be a person that JFDIs it, just freaking does it and get to building stuff in the real world. Implement it, play with it, prototype it.
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Chapter 4: What are the key AI design skills to master for high income?
The people that actually build solutions and get those deployed, they're the ones that are going to get paid the big bucks. But often people say, well, what if I'm more of an artist, more of a designer, creative? Here's the good news. AI doesn't have to threaten your career either.
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
Which brings us to skill number three, AI design with income potential between 100 and 200 an hour. Isn't it wild how quick things have moved? I remember when I used to get AI to create images for me back in the day, six months ago. If you look closely enough, the image had like six fingers or three eyeballs.
And now with a lot of these generative image AI tools, it's almost photorealistic what you can get AI to do when it comes to design. Design is no longer about your ability, it's about the creativity of your ideas. I want to teach you the skills that you're going to need to master AI design that my media team taught me to help them create projects five times faster. Number one is generative photo.
The key is to learn how to master the prompts that you enter so that it can generate these photorealistic images. And the best way to do that is just ask AI to teach you. I use it all the time. I used it last week to generate new hot sauce called Buy Back Your Tongue, which is a fun project, putting my logo all over the place. Sometimes I get excited.
I want to design new key designs for my supercar collection because, hey, custom keys are cool. I'm not a designer. Guess what? AI is, and it made it look freaking amazing. Number two, you're going to make a ton of money. And that's learning how to do photo editing using AI. Think about all these people that have like old images that are low resolution.
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Chapter 5: How is AI transforming video editing and content creation?
You can use Photoshop AI or even Topaz to do photo editing using AI natively in the tool. And it's not hard to learn. You can do this. If I can figure this out, so can you. Number three, web design. Not only can you use AI to design the websites, you can use it to actually code the websites.
There's tools like Figma that has AI plugins that'll actually cut it up and build it into the finished product or relume.io that just does it all for you. That's how you're gonna make the big bucks where everybody else used to pay 15, $20,000 to build websites. You can do it for a fraction of that and keep the balance.
Which brings us to skill number four, AI video editing with income potential between 100 and 200 an hour. This one's fascinating for me as a media company because my team used to spend hundreds of hours cutting silence out of videos, fixing audio, cutting footage, getting me to come in and do new takes. And now with AI, it's literally instant.
The crazy part is video used to be 80% technical skill and 20% creative decisions. Now it's all about the creative decisions and the technical stuff is taken care of. It's kind of like having a sous chef in a kitchen do all the prep for you so that as the chef, you're just putting the plate together. So I want to teach you the three skills you have to master to be a world-class AI video editor.
The first one is clipping. Every person today needs a clipper. They need somebody to look at all the content and clip out the good stuff that's used for all the different short form videos across all social platforms. It's the skill of removing silence from a video clip or creating clips for social using tools like Firecut or Opus.
My 12 year old son today gets paid to clip for other people playing video games on YouTube. Number two is generative video. This is super cool because you can help somebody create an AI avatar. There's actually a company called Vidyard that will generate an AI avatar that looks just like you.
Even companies like Synthesia that came out with a new model that allows anybody to just upload example videos. It will generate a realistic video of you talking. I mean, I have a friend that's using this right now to grow his TikTok and he's never recorded a video. Somebody writes a script, they use the AI, they publish it and those shorts go viral. Number three, B-roll search.
This one's near and dear to my heart because we pride ourselves on finding real examples of me doing the things that I talk about. And I will tell you, there are terabytes of video that my team has to go through to try to find. Now, the good news with AI search, we've been able to increase that speed so it can find it.
But even if there's situations where somebody didn't actually do the thing, but you wanted to put them together with the scenario for the B-roll, you can actually use AI to generate that video so you can clip it in and it looks realistic. But when it comes to creativity, this next skill could absolutely expand your business.
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Chapter 6: What AI writing skills can help you earn more in business?
So I sat down with my head of word, Joel, and I asked him to teach me all the AI writing skills that people need to master to get paid the big bucks. Knowing how to use those is where you're going to make your money. Number one, extraction. As I mentioned, take long form content, video, transcripts.
and have it break it down into the essence or the ideas that are represented because then you can take that as module pieces and move them around for your newsletter or tweets on X or LinkedIn posts and make it your own, not have it just write for you and it sounds like a fricking robot. Number two, ideation.
What you want to do is take all the best performing content for your client, feed that to AI and have it push new ideas to you that you know are going to go viral because you've already have examples of it working on their existing content.
But then you can come up with new ideas, new variations, tell it to like figure out 15 new ways based on what's worked in the past so that you know every idea is going to hit. Number three, creation.
And this is different than ideation because what you wanna do is you wanna feed it the exact tone of voice, specific examples of where your customer has written pieces of content that they're proud of that you know have gone viral. And then you create a custom AI or custom GPT that writes, just like they would write or just like they would talk.
That way they'll pay you the top dollar so that they can use that AI across all departments from responding to emails and customer support to writing new marketing campaigns. But learning AI won't just impact the simple skills. Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter.
It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Which brings us to skill number six, AI content marketing with an income potential between 200 and 300 an hour. I'm about to tell you something. Once you hear, you can't unhear it. And it's just as bad as finding out that Santa Claus isn't real.
Have you ever heard of Arnold's Pump Club? Okay. It is the top podcast by Arnold Schwarzenegger and it's his newsletter and an app and it is massive. It's a huge business. What's crazy is he's never recorded a podcast. He has an agency that manages the whole thing for him from start to finish using AI systems, creating newsletter content, voice clones, and publishes the whole thing automatically.
So here's how you can get paid top dollar to build an AI content creation engine just like them. Number one, define the outcome. What does a complete product look like? Is it just a podcast with 100 episodes? Is it a newsletter? Is it some other kind of premium content like an app? You got to figure out the whole strategy, but the cool part is you use AI to help you.
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