Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to My Newsletter: https://bit.ly/3W2tjp2 People see the success. The cars. The jet… and think I’m special. That I’ve got something they don’t. I’m NOT special. I started out as a broke 17 year old struggling with crime, addiction, and ADHD. But I’m going to share the 15 Principles of Success that took me from that to selling 3 companies, writing a WSJ bestselling book, and building a $100 million dollar empire. Anyone can use these to level up and actually become rich in 2025. IG: @danmartell X: @danmartell
Chapter 1: What are the 15 principles of success?
I started out as a broke 17 year old struggling with bad decisions, addiction and ADHD. But I'm going to share with you the 15 principles of success that took me from that to selling three companies, writing a Wall Street Journal bestselling book and building a hundred million dollar empire. Welcome to the Martell Method.
I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Principle number one, use fear as a compass.
I used to think working hard meant grinding. My first company, I would do 100 hours a week, almost burning myself out. And it turns out that working hard and doing the right thing are not connected at all. Working hard doesn't mean hustling. Working hard means doing the thing that scares you.
I always think of this awesome quote by Joseph Campbell that says, the cave that you fear to enter most holds the treasure that you seek. Meaning the thing that you don't wanna do, that conversation, that decision, showing up to that place that gives you anxiety, that freaks you out a little bit, that's actually hard work. That's fear. And the fear is the compass in that situation.
A lot of people get imposter syndrome, but it just means you're stretching your identity. If you're actually in a room when you're the bottom person in the room, you're in the right room. You just have to rewrite the story that you're telling yourself. It's crazy because fear is the path. The obstacle is the way, as Ryan Holiday would put it. Fear just stands for false evidence appearing real.
So even though you're scared, that's what courage means. Courage isn't taking action towards the thing you want because you're not scared. Courage means in the face of fear, you make the right decision. And fear acts as a North Star. You have to take action before you convince yourself not to do it. I would argue in that moment, do something quick.
Because if you let your left brain convince you out of it, you're going to wake up one day wishing you would have made that decision. Regret minimization is acting in spite of fear. Which brings us to principle number two, play to win, don't play not to lose. I have so many rich friends that are always focused on not paying taxes.
They'll go so far down that strategy as they'll go and move to another country. How about go make more money? How about go try to be better? The world rewards those who make courageous decisions.
Even though you know it's going to be hard, if you make a decision that is forward movement, not away from pain, not away from a bad decision, moving towards it is going to come with so much positive energy that that momentum will actually help you get there a lot faster. So stop trying to act by reducing the downside, getting rid of all of it. They'll always be there.
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Chapter 2: How can fear guide your decisions?
up that room to get back to 80 it's a thermostat on your life in regards to what you think you deserve from health wealth finance your physicality your weight if you don't work on your identity what you think you're worth you'll always be cooling yourself back down and that's why i say you got to make your old high the new low so you operate as if the money's not there or the weight is more than it says so that you keep losing or gaining whatever it is you're trying to go after
If you don't build that identity, you won't fight for what you think you're worth. It's actually being sick and tired of being sick and tired that's going to change the whole game. So build your identity to change your life. Which brings us to principle number four, permission is taken, not given. I had a client the other day say to me that he wants to make it before he starts making content.
In many ways, he's saying, I need to wait to give myself permission to create content because I don't feel good enough yet. By whose standard? By whose definition of capable or successful or made it are you defining yourself? And why would you not want to share what you've learned that's helped you so far with other people? Why wait until everything's figured out?
Your dreams don't need anyone's signature of approval. Most big businesses know less about their business than people just starting off. And people starting off look at these companies and go, man, they must have it all figured out. No, they don't. They're still trying to figure it out.
They're still trying to figure out their next growth, their next product, their next opportunity, just like everybody else. The difference is, is they're not waiting for anybody's permission to make a decision. You should be looking for forgiveness, not permission. Too often, I see people going like, if I can just get on this podcast, then my life will change. What if they say no?
You don't need anybody to say yes for you to win. You can decide. It's like people that work on teams and they think I need a title to give myself permission to even do that. What I've learned is a leader is somebody who has followers. A leader is not a title. A leader is not something that somebody blesses you with.
You either show up as a leader and have people that admire what you're doing and want to follow you and learn from you, or you don't. You don't need anybody else's permission to take action.
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
Which brings us to principle number five, measure what matters. To the degree that you measure with precision, you will get a result. Earlier this year, I had a goal. It was a crazy idea to get visible abs. I know it sounds trite and egotistical, but the truth was I heard somebody say, In the US, there's 22 million people with visible abs. And I thought, why not me?
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