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The Martell Method w/ Dan Martell

How I Manage My Time as a $100M CEO

Thu, 27 Feb 2025

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Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78  Subscribe to My Newsletter: https://bit.ly/3W2tjp2 Stop wasting time and discover the 3 Time Rules that took me from broke to multi-millionaire. See, when kids come up to me in my supercars, they always ask “what do you do?” But I always share with them, it’s not what I do, it’s what I did. In this episode, you’ll see my proven 4D Framework, energy management secrets, and how to ruthlessly adjust your commitments. If you don't take your time seriously, nobody else will. And these 3 rules are how I started managing my time, allowing me to get to $100M CEO today.

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Chapter 1: What are the three time rules for success?

0.109 - 16.117 Dan Martell

Stop wasting time. I'm gonna share with you the three time rules I followed to go from broke to multimillionaire. See, when kids come up to me and I'm driving one of my supercars, they always ask, what do you do? And I always say to them, it's not what I do, it's what I did. Welcome to the Martell Method.

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16.417 - 40.469 Dan Martell

I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. starting with rule number one, the 4D framework.

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40.769 - 62.568 Dan Martell

Getting Things Done by David Allen is one of the best books ever written on doing more. I fell in love with it. I loved it so much that I actually went to one of his seminars. And because of that experience, he taught me a completely different way to work that I wanna share with you now. This is the 4D framework. The first D is do it. The rule is if it takes less than two minutes, you do it now.

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62.648 - 79.356 Dan Martell

You don't even write it down. It'll take you more time. to write it down, and to just get it done. So if that means sending a text message, calling someone, I literally was just talking to somebody and they were like, I wonder if we can make this work on YouTube. I said, one sec, I called the person, asked the question, we got it done right away. We don't even write it down.

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79.636 - 94.064 Dan Martell

The second D is delegate it. If someone else can do it, let them. Stop working on stuff you don't need to do. The third D is defer it. This is really important for things that are not now. They need to get done. They're just not a this week, even this month.

94.084 - 114.02 Dan Martell

So I always try to put it in a place where I know I'm gonna review it so I don't get bogged down by the pressure of having all these open loops for things that don't need my attention today. The fourth D is delete it. If it doesn't serve your goals, even if you want to do it, you'd like to do it, you've got to learn to say no. Here's the deal. A yes is a no to your goals.

114.38 - 128.511 Dan Martell

A no is a yes to your potential dreams. You have to learn to say no so you create the space so it's available to you when you have the opportunity to execute to make the thing happen. Here's what I like to tell people. If you don't have a framework for managing time, time will manage you.

128.811 - 147.18 Dan Martell

But time isn't the only thing you need to manage, which brings us to rule number two, you don't manage time, you manage energy. When I first started getting going, I was so worried of missing opportunities that I said yes to everything that my calendar was like a tapestry of meetings that made no sense. I mean, I used to say yes to meetings at 9 a.m.

147.22 - 166.274 Dan Martell

in the morning, breaking up my most creative time for some meeting that I could have done in the afternoon. Understanding how you naturally want to flow through your day so that you're available for the work that you need to get done is a game changer in business. Here's the mental model to consider. You can't do more if you don't have energy for more.

Chapter 2: How did Dan Martell build a $100 million empire?

289.191 - 309.155 Dan Martell

And what I suggested that he do that I want you to consider is to make a list of things that you wouldn't have said yes to if they were today and renegotiate those commitments. The truth is, is that you're allowed to adjust. You're allowed to renegotiate. You're allowed to sit down, reprioritize and say to somebody, I'm sorry, but I'm not gonna be able to do that.

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309.495 - 327.621 Dan Martell

You're allowed to hold that truth. What I like to tell people is if you don't take your time seriously, nobody else will. So here are three strategies that I use to get the most out of my calendar. The first point is to review. I look through my calendar on Sunday for the week and I ask myself, Is this something I should still be doing?

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327.861 - 347.523 Dan Martell

I know maybe I said yes six months ago, but I'm allowed to review and decide, does this align with my goals? Things that used to give me energy, you know, might've turned into things that are mediocre or worse. They take my energy. You're allowed to change your mind. The second part is to adjust, actually renegotiate those commitments. Have those tough conversations.

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347.783 - 362.209 Dan Martell

One quick strategy that changed the game for my wife and I is that if the thing somebody is asking me was tonight and I would say no, then it's a no even if it's three months into the future. So just say no today if you wouldn't go tonight. Number three is expand. Once you've got that new time,

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362.489 - 379.794 Dan Martell

Think about the goals you want, the relationships you want to build, the skills you got to acquire and add the new. And my favorite thing is to figure out what would make me the most uncomfortable starting or creating. Whatever gives me anxiety is usually the right path. Most people stay away from that. I use it as feedback to say, go forward.

379.894 - 395 Dan Martell

The question I ask myself is what will grow me even more? I choose goals to grow me, which is what I put in my calendar. When I think about people taking their time more seriously, I always go back to if you don't value your own time, nobody else will value yours.

395.341 - 415.831 Dan Martell

And most people don't realize decisions around partnerships that cause issues or even saying yes to commitments that you know really should be a no. The people you love the most are on the receiving end. So I always go back to reminding myself if I say yes to this, I'm saying no to time with my kids. I'm saying no to time with my wife. I'm saying no to calling my brother.

415.851 - 436.818 Dan Martell

I'm saying no to hanging out with my dad. And when I put that into context, it allows me to feel okay in deciding to do something different. Thanks for listening to Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.

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