Rudy Mawer
Appearances
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
you go when it's a win-win because he has the mcdonald's model of owning the real estate side or making money off that part but then also like drew brees is an example he has the brand to blow it up and buy a bunch of stores instantly but he doesn't want to learn the manufacturing and the recipes collaboration it's all collaboration great example so last couple of questions as we wrap up uh we didn't talk about the health side right like your uh you know i came from a health background a sports background and
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
The link between health and entrepreneurship, I think a lot of entrepreneurs are cottoning on now. So how important is health for entrepreneurship?
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
now addicted to their health yeah that's great good well we're out of time so we'll have to save the end of the world part for another episode we'll do it again but uh it's been a pleasure thank you and guys if you want to learn more there's a ton of ways to work with damon we've got an event coming up very soon in miami so come check that out i'll drop the links below damon pleasure as always thanks for having me man and uh i'll see you all with us collectively yep see you guys soon take care
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yeah, yeah. First question is what are the main focuses? And then the second question is how do you juggle those?
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yep.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yeah. Yeah.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
So let's talk about, I want to, there's a lot I want to pull apart, but I am interested in the CEO side just to kick it off because, you know, I teach a lot of branding, social media, and I don't know if you agree, but in the last five, 10 years, a lot of high level CEOs that were behind the scenes are now realizing, hey, I need to actually grow the front end of my personal brand because of the connections and opportunities it creates.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yeah. And I think that's fascinating because sometimes it is like, you know, these ultra successful CEOs get painted in a bad light because of one thing.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
So almost what I'm hearing from you is not only is it good to just, you know, for the CEO to have the face for making deals and connections and recruitment and culture, but also it's almost a good defensive mechanism if there is ever an issue that people actually know who they are and they've got their personality and authenticity out there.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Can you talk a little about how people can expand beyond just like selling their product? So what you do is... My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Well, it's funny you mentioned Richard because I, you know, I spoke to him a few times about this and gone to his island and I said to him, I'm like, you're the OG of viral marketing, right? Like before Instagram existed 40 years ago.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
risking his life going around the world or whatever to create viral marketing when he didn't have a budget. And now everyone's cottoning on. But I also think you were one of the first with FUBU. Like when I see what you did there and your stories behind it and the more time I've spent with you, like listening to them. You had to get savvy.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
You didn't take on hundreds of millions of dollars and just run TV ads. I know there's one iconic story, or I'm sure there's a few, where you got a lot of publicity and free PR from celebrities and your friends endorsing FUBU in a viral way that you wouldn't see through normal TV.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yeah, love it. So we talked a little about the brand side, virality side, content side. I want to just pull back to the amount of stuff you're able to do, right? Like all your own health journey and personal family stuff. And I mean, it looks like you do a great job of balancing all that for how busy you are.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
How do you have the system, the teams, just a quick overview to do all these things well?
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
What's up, guys? Welcome back to another episode of Living the Red Life. A very special guest. You may recognize him. Damon, welcome to the show. Living the Red Life. I like that. Thank you.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
And I think just to talk about the license side, that's one thing I've definitely taken from you and working with Ted and stuff. I think as an entrepreneur, I know as I built my business to millions and then 10 million and beyond, You're always just working so hard on selling, but then you go, well, how can I get bigger faster? And it's like, well, I can add in M&A and I can add in license deals.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
And I think most entrepreneurs, because I didn't go to business school, you don't learn that, right? And that's what you need to go from that 10 to 100 million. So can you talk a little about how people can expand beyond just like selling their product?
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
We got a lot of lights going on in here.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
So yeah, if you're not watching on YouTube or streaming it, go stream it because you'll see. But Damon, pleasure for having you. Thank you for coming and excited to dive into the episode.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yeah, yeah.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
And that's basically the same as the partnering thing, right? It's like you're saying, hey, instead of me going, I could figure it out, it'll take me four years and a lot of mistakes, or I just partner with someone already doing it.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
They're leasing it from you.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
But you think I'm going to learn how to do all that? The license partnership side, I think it's fascinating for entrepreneurs because I think most entrepreneurs, especially the ones I work with, a lot of zero to 10 million, they think so one lane, right? Ads to sell my product through Shopify or whatever. But I really think they have to get empowered and believe in themselves.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Like, no, I can do these JV partnerships. You start getting these license deals.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Yeah, well, we have a mutual friend, Jeff Fenster with Evergold. Absolutely. It's a great way for him to expand.
Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Good. So first question, you know, I think everyone watching, they obviously know you, but you're up to a lot, right? You're on this crazy health journey right now. You're prepping for the end of the world. And, you know, you're also running all the businesses on Shark Tank advising. You've got your high level program as well. High level program.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Do all of your goals and things you want to achieve this year. Can you actually do them? And if you can't, then don't set it as a goal unless you plan to hire someone. Don't set the goal of doing your books. Set the goal of hiring a great bookkeeper and accountant to do your books, right? So that small change there is going to have a massive impact on that result.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Let's use that third example, that organic content, right? Well, the KPI there can be I'm doing a podcast a week. I'm doing the YouTube video a week. I'm turning two of them into Reels every week. I'm sending out an email from it every week. So you can have all of these KPIs around this thing so you know you're achieving it.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And then after a while, you can have KPIs for podcast downloads, for YouTube views, for Instagram Reel views, for email opens, right? All of those things. So you want a system to track it. It's very, very important. One of the best things I've done in my business, I did this probably three years ago now, two, three years ago, is every Wednesday, 10 a.m., I have a weekly KPI call.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
It's about 90 minutes long, and it has about nine of my most important people on there, or not technically most important, but nine department leads or heads, okay? And they all come on for 10 minutes, nine people, 90 minutes roughly. And they present all the KPIs in their area, right? Or business or department. So we do customer service. We do high ticket fulfillment. We do our Facebook ads.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
We do our sales rep, sales team. We do our finance, we do our recruitment and HR, we do our tech, right? So each department, we do our organic social media and podcasts. So everything is tracked, right? And that's a great way for me to hold everyone on the team accountable to those KPIs, okay? And we have clear goals as well aligned to it. So it's a great check-in, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
With Weight Loss, you can do it every Friday morning, for example, right? Or every Monday morning or whatever you want to do. So with your agency, you can do a call every Wednesday lunch, right? So have these scheduled check-ins. And then on top of this, I like to have monthly and quarterly reviews. So what I do is all the goals you're setting,
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Put them in your calendar as a 30-minute block to yourself. It's just you on the call, or you can have your exec team on if you want. And it's 30 minutes once a month to review all the goals you set. And let's be honest, over the year, I think everyone's goals change a little. I don't think anyone sticks like 1,000%. Why? Because life-changing. You have to stay dynamic in all areas of life, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Or I work with clients, whether it's through my agency that I had for the last seven years or the one-on-one consulting. So I've spent pretty much 15 years helping people achieve their goals. And what I learned in both fitness and business is 50% of it is the knowledge, right? Knowing what exercises to do, what diet to do.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
You might be losing weight faster. Your ads might be working better than you thought. They might be a little slower than you thought. You might have been in the hospital for a month, so your organic content slipped for a month. Those things get in the way, right? So that monthly check-in is like taking a bird's eye view, 30,000 foot view. Am I on track? What do I need to do?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Okay, well, I still didn't hire the Facebook ad person. I've got to do that in the next week. It's my number one priority, right? So you're holding yourself accountable and you're just tweaking and resetting the goals as needed as you're progressing. And this, again, this 30-minute session once a month,
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
It's going to go a long way in making yourself more successful because you're going to hold yourself accountable. Every month, why? Well, A, you know that meeting with yourself is coming up. You don't want to let yourself down, right? Especially if you're a high performer, we hold ourselves to a high standard.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Number two, when you're on there, you can take a critical look in a 30-minute free zone where you're not distracted by a million things on why am I not where I need to be, okay? And you can have hard conversations with yourself, right? Well, I'm not where I need to be because I've not hired the Facebook ad person like I said, or I've been pushing those interviews off, or...
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
I cancelled on my tennis buddy four times in the last, you know, two weeks, making up excuses, right? I need to go to bed 40 minutes earlier so I can get up 40 minutes earlier and never miss tennis again. So all of these things, often when we actually have time, space, the right energy and environment to reflect properly, we know the answers, okay?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
We just make excuses, we get distracted, we get sidetracked, and before we know it, guess what? It's January, 2026, and half of our goals that we set, we don't even remember. We totally missed, okay? And then we make up excuses why, oh, well, it's okay, I missed it because I did this other thing.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
The other thing you would have achieved anyway, and you could have achieved the original thing, you could have added $2 million to your business and lost 20 pounds. Don't use it as an excuse that you added $2 million and got busy, but didn't lose the 20 pounds because you got busy. You could have done both. The best people in the world can do all of them, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
That's what makes the best entrepreneurs in the world, the best athletes in the world, right? Many top athletes have very successful businesses. Many top entrepreneurs have a six-packer in good shape when less than 1% of the population don't have a six-pack. How are they able to do it? Not because they're magical.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Yes, they have more money to hire personal trainers and eat good food, but that's not the reason. The reason is the discipline, okay? and the accountability, right? So try and hold yourself to that standard every month. I mean, it's super useful. And then you can have these like bigger quarterly check-ins to reflect. So there you go. That's my advice going into the year on how to hit your goals.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Hopefully this wasn't like a normal goal setting session. This is more of a mindset accountability framework session, which I don't think many people talk about, but this is where the magic happens. I've seen it. With the world's very best in sport, I used to train and hang out with pro athletes, Olympians.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And in business, 50% is knowing what marketing strategy and how to set up the ads and how to create the offer and how to do the emails and how to bring customers in an affiliate or a JB. But the other 50% is the system behind it that actually helps you reach all of these things. And most people ignore that other 50%.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
I see it in billionaires that I now hang out with and like the very best in the business space. All of them have these things in common, how they look at these things. And it's that mindset you've got to buy into, right? Not the gym membership or whatever. If you change your mindset, you'll change your life, as the saying goes. So really reframe how you look at the goals this year.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And I think you'll have way more success. Hope you enjoyed today's episode. And as always, keep living the red life. I'll see you guys soon.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
They get so focused, they put 100% energy on the actual, you know, system as in like, what do I eat? What do I, what workouts do I do in marketing and business? You know, what emails do I send? What ads do I create?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
all of those things, they put all of their effort and energy into the thing and they don't put any energy and effort into the system and the machine and the framework that will actually reach those goals. So that's what we're going to talk about today. So the first thing as we go into it is actually setting the right goals.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Now, I know this sounds crazy, but a lot of time we set these random goals, they're not affiliated to anything, and they are not achievable because of adherence. And what I mean by that is you set, whether it's these personal lifestyle goals, health, fitness, relationships, all these business goals, and you build them around what you think you should be achieving,
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
It's going to increase the likelihood of that goal this time next year being achieved by like 10x just by reframing how you set the goal. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
versus what you can actually sustain and achieve on a realistic level, okay? And what I've learned again in the last 15 years is your likelihood of success is 100 times higher if you enjoy something and you make it a part of everyday life than if you hate it. And let me give you some examples of this in business. I'm very good at knowing what I hate, what I suck at and what I shouldn't do. Right.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And I'm pretty good, like savvy at tech. I'm good at finance and numbers. I was top of my maths class. So like I can pretty much do, you know, I can edit basic videos. So I could pretty much do most of the things in my business. But I know there's certain areas that I'm not going to wake up and want to do every day.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
So that's really how I build my businesses and my goals is around what I can adhere to the most and what I'm great at. And most entrepreneurs do the opposite. They try and do everything differently. And they try and force themselves into these things that they shouldn't ever do because they hate it or they don't understand it.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
So the first thing I want you to look at is do all of your goals and things you want to achieve this year. Can you actually do them? And if you can't, then don't set it as a goal unless you plan to hire someone. So if this year you say, I'm going to... I just got my I'm just getting my end of year taxes. I got 200 grand tax bill. I'm going to do way better tax strategy. Right.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
I'm going to have way better bookkeeping this year and write stuff off better. Blah, blah, blah. Let's face it. For the last six years, your books have probably been a mess and you're not right. Even if you set the goal. Why? Because you suck at it or you don't enjoy it. So you don't stay consistent. So what you shouldn't be doing is if you set that goal, don't set the goal of doing your books.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Set the goal of hiring a great bookkeeper and accountant to do your books, right? So that small change there is going to have a massive impact on that result. It's going to increase the likelihood of that goal this time next year being achieved by like 10x. just by reframing how you set the goal. That's what I mean by you're not setting the right goals, okay?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And I can use this analogy and example across everything else, okay? So some of you might say, I'm gonna master Facebook ads this year. I'm gonna set up ads, I'm gonna commit to it. If you hate ads and you're scared of ads, you're not, you're not gonna do it.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. Today, we're going to talk about how to actually crush and achieve your goals in 2025. Don't worry, this isn't a
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
You're gonna get two weeks into January, maybe three or four, and your ads are gonna get banned or you're not gonna get a good ROAS or you can't get the pixel right. You're going to get frustrated, lose interest because you're not obsessed with it and quit. And you're going to get back here in a year from today and your ads aren't running in your business. They're not scaling your business.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And if you know anything about me, I mean to go to multi millions, 10 million plus, you need paid traffic. It's very hard to do organically. It takes many years. There's not many examples of people that do it all organically in a short period of time. That's why I think paid ads are needed.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And you're going to waste a whole year relying again on organic and referrals and JVs and all these things you've been doing and it's slow, okay? So how do you shift that goal into a goal that's going to make you successful?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Well, if you're not obsessed with ads like me and you're not really good at it and you don't wake up and enjoy setting up ads and coming up with creative ads and going and filming like I do, I enjoy all of those things. I saw the Facebook ad manager like a... a game of chess, right? Because I'm great at chess and numbers. So I thrive in the ad manager.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
I was a sports scientist, used to analyze data and spreadsheets, and I'm very creative. So I like to look at trends. That's what makes a good scientist and go, well, how do we study this trend and expand upon it? That's the secret to ad success. That's why I'm very, very suited to ads and very good at ads and naturally enjoy doing that. So I'm great to
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
keep to that goal if it's me actually running it most people aren't so how do you make ads a success this year well you commit like i said with the accountant or bookkeeper example you commit to bringing a team member on okay or you commit to joining our mastermind for the year or you commit to hiring an agency right you do something that takes you outside of it as the variable the only thing you have to do is write the check every month to an agency to your internal w-2 employee
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And you can hold yourself accountable by having a six-month commitment with an agency, right? It's going to be scary, yeah, but it's scary having a business in the same place every year, too, or only growing by 10%, 20% a year. Most of my companies in the last 10 years have doubled every year, nearly upon about two, three years where we've pivoted to different industries or changed.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
When we're scaling a main business, it normally doubles every year, 100% growth, which is called hyper growth. Why? Well, I attribute it because I'm good at ads. I think it's the number one driver for my business because it gives you that massive boom effect when you get it right. So it's a high risk, high reward sort of thing, but commit to six months and take you as the variable out of it.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
All you have to do is meet with the agency every week, maybe film once a month and voila, okay? So that's the first piece out the way, right? Actually setting the right goals and it's shifting how you set them.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And that that devil is in the detail here, because if you just say I'm going to run Facebook ads this year and spend five, ten grand and you go ahead and you get someone on Upwork for twenty dollars an hour or you try and do it yourself and they're not really working, you should know yourself by now, just like with diet and exercise. If you don't have
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
average goal setting session, more of a mindset session on how to really be disciplined, how to set the correct goals, but then build a system around it to actually achieve those goals. Most people in life, as you know, we go into the new year every year, we set these goals, we create these vision boards and all these great things.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
If you have ice cream in the freezer and you don't have a personal trainer, you don't join a gym and take up a new sport and you failed the last seven years in a row, what are your chances of succeeding this year by doing the same thing? Very, very, very low, right? The definition of insanity is doing the same thing over and over again and expecting a different result. So don't be insane.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Be smart. So that's the first thing out the way, how you actually structure and frame the goal. The second thing that's linked to that is do what you love. Your chances of success 10 times higher if you do what you love, okay? So let's use health and fitness.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Another example, if you wanna lose weight, 10 times higher likelihood of losing weight if you take up a new sport that you love and you wake up excited to play five times a week, and maybe you make friends, maybe it's pickleball, tennis, whatever it is, you take up running, you go start playing basketball at the local YMCA, whatever it is, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
You're more likely to have success there than if you force yourself to do these at-home workouts in front of the TV. Because guess what? You don't like them. There's always a distraction in the house. There's always an excuse to keep working or clean the kitchen or whatever, right? So again, do what you love, okay? So build your personal goals around what you love and also build...
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
your business goals around it. Now, I'm not saying you should only do what you love and ignore the other stuff that you need to do, because discipline is important. Sometimes in life we have to do things we don't love to be successful, but you can find sneaky ways around it, right? We might not enjoy burning calories, but we enjoy playing tennis.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
sneaky way around burning calories without sat on a treadmill or a step machine doing an hour on the stepper which is horrible and boring to most people playing tennis for an hour so that most people enjoy that and look forward to it and find it very rewarding it's a sneaky way okay same thing for let's use facebook ads as another example you might hate setting up the ads and all those things but you want to make ads successful and you love filming so set the goal of
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
filming new ads every Friday, okay? And then you're hiring a Facebook agency or someone to run your ads. Guess what? You just gave them superpowers. You just gave them amazing creatives, which is your superpower that you're a genius at that are gonna make the ads work 10 times better, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And now next year, your ads are gonna be running successfully because you hired the right person or an agency and you combine that with your superpower, something you love that you can stay very consistent in, which is filming, right? Next one, as an example, maybe your content organic content suck this year. Why? Because you did these face to camera videos that you hate. Okay.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Well, again, shift the goal, be sneaky about how you said it. Maybe you love doing comedy, okay? Maybe you love reviewing people's funnels if you're a marketer, okay? Build a new system where you email your list and every week you review someone's funnel, right? And you turn it into a podcast, you turn it into two different reels, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
But what I find a lot is we don't build the discipline around it and the systems around it. to actually reach those goals. And in life, I've achieved a lot of big goals in my life. And for 12 years, I've coached other people to achieve their goals, right? At least 12 years, probably more like 15 at this point. I started my journey in health and fitness.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And then you have that transcribed by ChatGPT and turn it into a long-form email, a blog post, and a static post. And you take the podcast, put it on YouTube. Boom. Now from that one thing a week, you just created all your content. It's something you love, you're excited to do. You get to show off your expertise live, auditing someone's funnel. And now guess what?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
You probably get way more clients from that content because it's very specific, shows you're an expert and a genius. And the people that you're auditing the funnels, half of them are going to say at the end of it, wow, I love that free audit. Can you just make all those changes for me? And you're like, absolutely. It's $2,000 or $5,000, whatever you charge, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
So again, with organic content, consistency is the key and virality, right? Creating something actual has viral virality and viral hooks to it. And I have a whole podcast episode last year on that. If you've not
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
listen to that go back and listen to it but the point is again you see how you're simply shifting how you're doing it from something you didn't like that you'd always put off that you'd always cancel and make excuses to something you now enjoy and get excited about plus you're adding an extra accountability element why because you're going to email it out to your list and have people on a live zoom once a week just like a podcast they schedule on your schedule once calendar
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And you can schedule a bunch out the next three months. Right. And you can block them. You can do like, you know, three a week for the first two, two months of the year. Now you've got half a year's worth or something. Right. But now you've got way like 10 times higher chance of being successful.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
And that content will probably do way better in your business because it's something you enjoy, something you love and something you're excited about. And people can feel happy. that energy and that passion live when you're doing that, right? So that's the second thing. Find fun ways, ways you love that they don't feel like work, right? Whether this is anything in life, okay?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
So this is one of my secrets. I try and everything I need to achieve, I try and go, what's the way that I enjoy it the most? Why? Because I learn in health and fitness, after eight plus years of coaching thousands of people to lose weight, if you can build something you enjoy, your chance of success a hundred times higher, okay? Say it's in relationships. Say that you never do date nights, right?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Why? Because you hate going to restaurants, feel it's a waste of money, don't like eating out, right? Just making that up, okay? Imagine that's the reason. Well, figure out a new date night, something you both enjoy that's not going and eating out in restaurants, okay? So again, simple ways.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
to pivot something that now you love, you look forward to, because adherence and consistency is going to be what takes you through an entire year of success and helps you reach that goal. So first couple out of the way, right? First couple out of the way. Number three. is check-ins and KPIs, okay?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
So what I like to do is around all of these things, you need systems and check-ins to make sure you're on track, okay? Because what you don't wanna do as an example is like, okay, well, I'm gonna take up tennis to lose weight, But now I'm like, you know, eating way more every night because I'm working out and I actually didn't lose any weight over the year.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
OK, so you still want to be keeping yourself accountable. OK, well, how do you do that? Well, if weight loss is easy, right, you check the scales once a week, check your waist and hip measurements once a week. That's about it. That's a good starting place. OK.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
Now, if you're in business and maybe you're shooting all your video ads for Facebook, you're gonna have a weekly meeting with your agency and check all the KPIs, right? And you're gonna have realistic expectations. I always teach with Facebook ads, don't expect to be profitable in the first three months. If you are, it's a bonus. Most of the time it's testing.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
50% of coaching people in sport, health, fitness is around goal setting, discipline, accountability and ways to achieve goals. Right. And then in business now and coaching, you know, I work with my own teams and my own companies to achieve our own goals internally, our own departmental goals and KPIs.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
If you don't have a proven offer to cold traffic, people that don't know you, then it's very hard to make it work. It's gonna take at least three months to figure that out, maybe up to six months, okay? But when you do, You're opening this whole new world, right? You're moving out this little pond into the great ocean of opportunity. So it's worth the investment, okay?
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
So set up those check-ins and have the right realistic expectations. Same for the weight loss. Don't expect to lose 30 pounds in a week. Expect to lose that over the year or half year or whatever, right? So, set up these weekly, bi-weekly check-ins, and then set goals, right? Saying, I should realistically be able to lose five pounds a month, right? And that's kind of the goal. Know I'm on track.
Living The Red Life
The No BS Way To ACTUALLY Achieve Your Goals This Year
I should realistically, with my Facebook ads, start to see, you know, my cost per click, have KPIs for that, my click-through rate, okay? How many add to carts, okay? Now I'm starting to get purchases, okay? My ROAS is now at one. Now it's at one and a half ROI. Now it's at two ROAS. ROAS is ROI, return on investment, okay? So you can have these baseline metrics to know you're on track.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
How do you see Facebook groups in 2025?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, so it wasn't big back when I was doing it, but I know more like in the last few years it's become really big. So we've helped some clients with it. It's also taking people to the DMs, right? So you're doing that when they come in.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Crazy. Back in my day, everything was manual. You had to tag everyone one by one. I like that you make it sound like you're 80 years old. Yeah, I know. It's what it feels like. It's like everything's automated now. Yeah.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
It's just so nice. And so you're saying that you are sorry. You're saying so the automation tags them and then DM sends them an automated message. And Facebook allows that? Is this built in now? Yeah. Oh, gosh. Wow. Crazy. So, yeah, it's really cool how you not only do this, but pretty much automate the whole thing. Because, yeah, it was definitely like super manual back in the day.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Crazy how they made it. So they've really, Facebook has facilitated it for sales.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Right, for the business owner now. Yeah.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Sure. So... Within that, you know, you're DMing them or emailing them or getting them to reach out. And then you mostly, most you and your clients upselling to high ticket. What if there's an e-commerce person listening, selling a $40 skincare product?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Cool. Well, both of you, welcome. Excited to have you here. I wanted to do this and talk about Facebook groups, communities, because my background, most of you probably don't know either. My fitness business that I grew in my 20s, we grew our Facebook groups about 65,000 We were making tens of thousands of dollars a month just from that group.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So let's just to wrap this whole strategy part up a few examples. So I'm going to give you a business. Tell me how what sort of group you'd create around it. OK, so skin care.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
OK, next one, an author person that helps people write best selling books.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Good. Last one. Let's go. Fitness. They teach high protein recipes.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And if it was like hyper, you know, if their big product was they had a recipe cookbooks and they sold high protein products around it, would the group be called high protein recipes or like how would you position it?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So I, you know, seen firsthand like almost 10 years ago now, the power of Facebook groups and they just keep getting better. Right. And I wanted to break down to the members, which we're going to do, how you're adding thousands of new people into the group, how you're monetizing and obviously making money, building a community and how your clients are doing the same. So let's jump into it.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, I see schools go for more paid models. Exactly.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
500 people at $50 a month. But yeah, Facebook, I mean, everyone already has it, right? So it's like there's always way less friction when everyone has it. Yeah.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So coming to that then, so under 30, like if your target demo is under 30, will Facebook groups not work as well? Because most under 30 don't have, you know, don't use it as much as like over 30? I don't know.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
What people want... Well, Instagram started communities too a little. I saw that. Have you tested that?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Great. So last couple of quick questions, just more you as entrepreneurs, wrap more rapid fire. I'd love to hear your biggest win, biggest thing you're proud of in business.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Great, great. And then the flip side of that, I always say entrepreneurship seems glamorous, but there's a lot of BS behind the scenes. What biggest, you know, heartache, failure, challenge you've had to face?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Let's give a broad overview. Like what is the system behind the groups?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, and you can always, you know, like, it's smart, like, I always teach, start niche, become well-known for that, and you can expand. Like, I became famous for, like, Facebook ads and marketing and funnels and then more broader business, now branding, socials, TV, everything. So, but I couldn't have jumped to those higher things first. You have to come... Like a master...
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
one thing and they go because we are like multi-passionate entrepreneurs between the two of us we have a million things that we are you know skilled at and love doing but we even already we're starting to expand yeah good good uh and last question then if people want to learn more maybe come to one of your events where you teach these things or join one of your groups to see how how do they find you
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
No, follow, you know, a lot of tactics today. I love it. It's what this show is all about, breaking down the strategies. So hopefully it helped and reminded people groups are, you know, still alive and kicking and doing well in 2025. So great stuff. Thank you. Of course. All right, guys, keep living the red life and I'll see you soon.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And that's like the headline, the SEO, like how it's searchable.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
typically they want more of you and so the more that they can you know be able to connect with you and talk to you and get advice from you and think that that is in the long run going to serve people so much more in a world where we're all really disconnected my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Great. And let's just talk about this upfront, like I kind of joked, but like, they've been around a long time now, and at least in the marketing world, right, where stuff comes and goes every year. So are they dead? Are they doing better now? Worse now? Average? Like, how do you see Facebook groups in 2025?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, I can see that. So my fitness business back then was actually female. I was teaching females how to lose weight and stuff. So I definitely could see different demographics, not just gender, but different activities and stuff. A good example is I haven't used groups recently myself much, like for personal use, but I just got this like special triathlon bike that you can bike indoors on.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And there's like massive hundred thousand person Facebook groups. And I joined a couple and it's like, people are in there all day, every day. And it really kind of reminded me of like, wow, they're really like thriving in these almost sub demographics and certain demographics and groups. So what are the best sort of businesses or people are listening, saying, could a group be good for me?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
How do you talk someone through that?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Bread's not easy to make either. I looked at it one time like, yeah, I'm just going to buy my bread.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Oh, wow. And there's a group.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Oh, and I always come, you know, I think I became good at marketing because I'm good at psychology. And I always come back to psychology that, you know, the whole tribes community thing is not going to change. It's been alive since cavemen exists. Right. And tribes. So so just it's maybe the place where they'll hang out changes a little. But Facebook groups is still one of those places.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Reddit forums, you know, those sort of things. So, yeah, I can definitely see that. And let's talk now. So if someone doesn't have a group, they're listening, they're interested in starting a group. There's a couple of questions. How do they start? And also, do they need like a massive following or big buyers list to start?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Because I do speak to a lot of members and they're like, well, really, I don't really have many customers. So will it get traction? Will it be embarrassing if I have 200 people?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, well, let's double down on that. Give me a couple of tactics on how do you grow the group, right? So someone's listening. They sell skin care products. They go, OK, maybe I could make a group around beauty and anti-aging, right? Okay, so I email it to my list, I guess. What else do I do to start growing the group?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Hello, and welcome back to another episode of Living the Red Life. Today, we're going to dive into the world of Facebook groups, building communities and monetizing them. And no, before you start thinking Facebook groups are dead, they're absolutely not. They're alive, kicking, and these guys are here to prove it.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So similar, like the lookalike audiences.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Good. So number one, like I mentioned, you can obviously promote it to your current list and socials. Number two, you can go into similar groups and promote it there through content driven marketing, I would call it, right? Where you're adding value first, building trust, authority, and then a call to action to get more of what you just sampled maybe to go there.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Number three, can you run ads to grow a group?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And are you giving, are you running an ad like, hey, join our community and group or hey, get this free download PDF inside the group?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
I had to do it for like a bridge page because they actually stopped you. It's so nice now.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So, and you're driving them to the group, sorry, just to confirm, just like for a community or for a free download or something inside?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
They run the Million Dollar Moms Society, and they help moms build businesses, mostly through communities, Facebook groups. But I've been told it's not just for moms, so don't worry. Everyone can build a Facebook group. Guys, welcome to the show.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And nowadays SMS too. I always teach email and SMS back when I was doing this eight years ago or whatever. There was a system that was super, you know, like secret back then where they joined the group and you had the email and it was zapped and built the list. And now I imagine you can do that for SMS too. Maybe ask their phone number, go to the SMS list.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And you say that in the ad, hey, join this group and get a free thing. Or do you just say, hey, join this group to learn, blah, blah, blah.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah. Good. So that's ads. And one tip on this, we were talking about earlier back in the day when I was doing it, one of my like ninja hacks was anyone that went to my cart page, which is like your warmest people, most people don't know you get like a 90% abandonment rate on the cart page. So 90% of your buyers don't actually buy.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
I would run retargeting ads to those people to get them in my group. Cause I had all my members there. So they come in this fitness group with 50, 60,000 people. And we had like a hundred posts a day. So the very active group and out of those hundred posts, probably two to three were like transformation before and after photos. So it's like, like it's the best marketing in the world.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Like literally, like you can't beat it. You come in this community of 100 people posting a day and three or four posts of before and afters. And some of them were like 40 pound weight loss, like real crazy. And it was just so great. So what do you mean about like, you know, like that sort of more advanced tactic, like getting your best performance? potential customers in there?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
You see a big lift in conversions and everything?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Well, yeah, because they become like ambassadors. So we had, I had a few people like I, you know, I knew their personal names, you know, out of 100,000 members because they're like running the group for me with one staff member helping. And it's pretty incredible. Yeah.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So if people don't know who you are, do you want to just start off with an intro and how you got into building groups and communities?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So let's talk about that. We talked about growing the group. How do we keep the group engaged? Because a lot join and never do anything in there, right? And the percent I'm sure from my average group is like 90% probably never do anything, right? I'm sure yours is way higher, but how do you get it way higher?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Do they pay for that?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Back in the day again, I'm dating myself a lot in this episode, people would go live in the group to drive engagement. Still a good thing?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Are you guys doing a lot of videos in the group?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Oh, so you don't like... Because back in the day when it was really big and lives got big, it's like we were going live once a week and doing all this engagement.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So you're pretty hands off. It's just like you're creating the content, uploading it. Yeah. Okay, great. Whatever engagement tips do you have? So obviously you have your members, they can pay and post more. How do you get people active that maybe are not engaging or dropping off or quote unquote, like a dead member where they're not doing anything?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So a lot of stuff that spurs comments, right?
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Good. OK, last phase of your system. Right. And, you know, what I see is the most logical is growing the group, keeping it engaged. And then obviously we will have to pay our bills at the end of the month. Right. And monetize. So how how do you push, you know, in an ethical way, in a great way to not hurt the community? How do you sell and make money from the group?
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Well, yeah. And there's also, you know, if you are listening to this, looking to get into selling, there's that. And there's a few other tricks as well. You know, like if you can build reoccurring revenue in your business, if you make 200 grand a month, but now it's 200 grand a month of reoccurring, that drastically changes it.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Or if you have multiple income channels or you get in physical locations and online. So there's a lot of, you know, we don't have time for it all today, but just to that point, too. There's a lot of things you learn over time where it's like, well, if I just get YouTube ads working as well as Facebook, now I have at least multiple, you know, multiple advertising streams, right?
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
So there's a lot of nifty ways. And that's why, to your point, having board members as well that aren't just big personal brands or influencers, but actually advisors can make such a difference. You might give them 5% or 2%, but they can help you get another, you know, one on your multiple and it's now increased it proportionately. Yeah.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah, yeah, I think, you know, like I used to be like that, and then you just learn, and that's why podcasts like this are great. So, Ryan, last question as we come to the end of today. Talk about the, well, I have to get you back on for a whole other episode on capitalism.com because you built a massive business there too, and events and community I'd love to dive into.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Tell us about you and the supplements to kick us off.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
But just talk about, for today, buying it back for pennies on the dollar. I'm sure people are interested. Like, how did that happen? Give me the one-minute summary to wrap today.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Well, I mean, it's a great, great add-on to the story and hopefully it can create a whole new book on how you regrow it. That'll be fun. Yeah, that'd be good. Cool. Well, let's, you know, just to wrap today, obviously people, if they are listening for the first time, as I kind of mentioned in tea, it will definitely get you back on as a whole nother side of your genius on the capitalism side.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
So where, where, if they do want to learn more about you in the meantime, can they find you?
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Good stuff. Ryan, pleasure. Great to see you again. Thank you for having me, Rudy. It's been a pleasure, guys. I hope you can all sell a business for at least $16 million. Bye. Ryan, thank you so much. You can too. Thank you, Rudy. Keep living the red life, everyone. Take care.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah, it's a great story. And I always love, like I've heard a few of the stories where entrepreneur sells it, PE tanks it, entrepreneur buys it back. I think it's like the David and Goliath. That's one of the best stories. And, you know, I've worked with some PE firms and I think they even admit like their success rate is like two out of 10, but the two...
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Dell is like they get get it to nine figures or whatever. So it still makes sense for them, you know, but it's just funny.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
What's up, guys? Welcome back to another episode of Living the Red Life. We have a special episode today with one of my longest internet marketing entrepreneur friends and a really cool story how he sold his supplement companies for $16 million and then re-bought it for pennies on the dollar and a very close friend for many years. Ryan, welcome to the show.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah. And I think it's interesting because like, you know, I've obviously had a mastermind and coached hundreds of people now. And I've seen like there's a certain percent, probably a small percent that actually can take companies, entrepreneurs that can take their company to 10 million and beyond because they're able to merge the entrepreneurial side and the corporate side.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Sadly, I don't think most entrepreneurs can, which is why most never get past a couple of mil. Um, and it, it, you know, I'm always emphasizing, I say people buy my masterminds and stuff for ads, funnels, marketing, branding, social, but half of what we're teaching is the boring stuff, right? How to make a higher VA, how to delegate, how to track KPIs.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
And, you know, you can learn a lot of that great stuff from corporate, um, But I would love to just talk about the $16 million in sales or exits so we don't graze past it. If someone's listening, they're doing a couple of mil a year or scaling their business. What were some key lessons to actually building it to that level and then the exit part?
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Well, I'll give you a real life example, like me growing this company, you know, to sort of 30 million or so in sales. I probably made less profit than like pretty much every other internet marketer. But I grew my team to 100 employees, big offices, TV shows, big celebrity projects.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
So, you know, I had the option to like, hey, do I want to have really high margins, take it out and put it in real estate and stuff like a lot of the I am space do. Or do I want to put it back into the business and expand all these projects? And I don't think there's a right or wrong. Any time will tell. But I'm always like, no, I want to build this $100 million company.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
And then it's kind of like if you drew it on a graph, like I'm behind, behind, behind, but then I peak, right? Whereas other people are more slow and steady. And again, no right or wrong. It's like personal preference. Do you want to go low carb or high carb, right? Yeah.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah. Yeah. Because everyone wants to say, oh, well, you shouldn't be doing this and that. But it's like time will tell. Right. And I think you need to be true to yourself, too. A lot of people don't ever want to run a hundred person company and probably never should.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
And they love having 10 employees and making $4 million a year net and having Lamborghinis and putting it all in real estate, right? Whereas that doesn't even fulfill me. But fulfillment for me is big projects, big teams, big offices. I genuinely enjoy that. So I also think, to your point, grow the company you want to grow, right? Yeah.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah, yeah, a long time. Literally, I moved to America, joined a couple of masterminds, met you at like one of the first. I was just like finishing grad school and starting my fitness business. And I think I shared this with you, like one of the first marketing events I ever went to in my life, especially in America, was your event, Saturday Night Live.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Well, I hit it exact same as you know, I had an agency and I kind of said, actually, I want to keep this a couple of million a year making 33% profit margins, right? That makes me 600k profit. And I can just use all that money to pay my own stuff, my own investments, blah, blah, blah. And then I more capital, this red company, I didn't take any money out of it for the first two years.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
I just put every penny back. So I think that is a really neglected thing for entrepreneurs listening. Like if you want to build a business to sell, having that nest egg and stuff is really important because in the other side of business world, You know, if you go to Silicon Valley, they don't have that, but they just keep raising, right?
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
I'm raising, I'm raising, I'm raising, liquidating, liquidating. As entrepreneurs do it in some ways, a better way where, you know, we try and scale, but also, you know, we're not going and, you know, diluting our own shares and stock. So Ryan, quick question. Building to sell, like you talked about the three types of wealth, I think it's important.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
But, you know, I've been part, obviously, a lot of M&A stuff in recent years. And there's so much that goes into like building to sell versus building a normal marketing based entrepreneur company. I would love for you to talk a few things you learned during that process on how to maximize valuation and stuff, too.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
That's probably use that analogy that it's our human nature that once the first few times we don't have the confidence. And then, you know, if we've dated a bunch of pretty girls or handsome guys, eventually we're like, well, this is what I want in a relationship. I want to tolerate. And that's the exact same thing. It's interesting. That's right.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah, and especially back then, right? Like you had a super profitable e-com business, good brand. It wasn't like it was linked to your like big personal fitness brand. I'm sure it was a perfect buy. So at least I think the positive of that is you learn that at 29, not 49, right? So that's exactly right.
Living The Red Life
Company Exits The Smart Way With Ryan Daniel Moran
Yeah, I sat at the back of the room and like taking notes. And it was right before we went to Ben Greenfield's house. And I think you were there, too. And this was like, what, eight years ago. And then, you know, a few years later, we became close friends. And I spoke on that stage. And then, you know, we've been friends ever since. So cool full circle story. But let's let's dive in.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
You know, we talked a bit about the growth and growing it. What about kind of the follow up? Like, how do you keep people engaged? Right. Like, are you doing a ton of retargeting ads, email marketing, SMS? Like, how long does how often does a customer come back?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Well, yeah, I wanted to talk about that as the next phase now. And like, you know, I have all these offices and renovations all the time and workmen and handymen and finding that stuff is always a nightmare. And I still don't think any one place has done it well, like Thumbtack and stuff. So like, what is your expansion plans there?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Because you obviously could crush everyone with your database and brands, you know? Yeah.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Like Amazon do that, right? That's how they become such a giant. They have the database now, so it's hard to launch something that fails almost when you have such a massive... But I want to emphasize that it's like, you know, your company is pretty big, right? Like in terms of revenue, employees, customer database side.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
But you still talk like the entrepreneur I talk with that's making a million a year where it's like, yeah, let's just try it. You know, so I love that. And I want to highlight that because I think beginner entrepreneurs think it's like you sit in this boardroom, come up with this idea and it just works. at such a big scale as one of the most famous brands in the world for what you do.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Can you just elaborate on that a little?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Yeah, and I love that. I always quote people from Warren Buffett, obviously more on the investor side, but I think his quote is so good. It's like, you know, make your losses small and your wins big, right? And if you can have that mindset as an entrepreneur with testing, I think you'll win. And you're exactly right. I think I always teach the moment you become complacent, you start losing, right?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Because brands are always innovating around you. And I think... The reason big brands like Kodak, Blockbuster went out of stock, out of business, is they grew in a period of history when innovation wasn't as fast. But now we have the internet and phones. Within 10 years, it's probably we've innovated as a consumer and a society what Blockbuster before was 50 years, right?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
So those big brands understand that, and they just lost their legs from under them.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Well, yeah, and the failures happen. I sent my team and my old staff Slack. The other day, I think Apple had put $3 billion or trillion dollars or three years and $200 billion into their car program, and they closed it down. So I'm like, guys, don't feel too bad when we spend two days building a web page and a funnel to test an ad.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And I'm like, look, you know, Apple just spent three years and like 200 billion or something crazy on a car program and shut it down like it never ends. So I love that. And I would just love to ask as we wrap up today, like, you know, one of your biggest failures and wins that you'll always remember in your career, right?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
So both sides of it, like one thing you had to work through and then one big win that you're proud of.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Yeah, some entrepreneurial lessons along the way, which is what this podcast is all about. And I'm sure the audience appreciate it. So that's a wrap, guys. Keep living the red life. Take what you learned today and implement. And I'll see you all soon.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Joining me today is Nick, the founder of a brand I'm sure you know. It's called OfferUp, a disruptive brand that grew super fast and built a massive community, you know, and it's really set a trend, I think, for that industry over the last few years. So super excited to dive into how it's grown so big and the strategies and wins and losses on that journey. Nick, welcome to the show.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Yeah, and I would love to talk about that point to start off with. Like, I sit on a lot of, like, events, like, shop, like, panels where people pitch their ideas and all those things. And I always see these apps and communities come along where they want to do this, like, nationwide thing.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And I'm like, the scariest, hardest part of it is your app and idea only works if you get a big velocity of people, right? Because they're trying, like, it has to compound itself, like... you know, hair salons right around America. It only works if you get a bunch of hair salons and a bunch of consumers all pretty quickly or they get bored and quit.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And I would be so scared to start that business because it's like you can't just sell the product as it comes in sort of thing. So how if someone's listening like that, how do you how do you how do you tackle that and really get that velocity as quickly as you can?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Well, and I do want to touch on something a little more like mindset based too. So I have a documentary coming out and part of it, I say, you know, I think I'm delusional. I must be delusional. And someone said to me, why do you use that word? Because it's normally meant like in a bad way. And I'm like, no, I just think the best entrepreneurs and athletes are like,
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
so delusional in their own little world and like how they see things that that's why it works because they have that crazy belief and maybe delusion is quite not quite the right word but like they have that crazy belief right and they see it before anyone else can and and you just reminded me of it when you talked about the chair so what do you think about that like that belief in it
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Thanks for having me, Rudy. It's good to be here. So most people know OfferUp. I'm sure many of the people listening have even used it. But if they don't, you mind just giving a one minute overview of the company?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Especially when you're in like more the app software space and the raising money space. It's just like, yeah, there's so many like gaps where it's just like almost, you know, I think every good entrepreneur goes through it where it's like periods of time where it's almost over. Yeah. You make it and then a year later, you're like even in a better place.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And I always, you know, I coach hundreds of entrepreneurs. I have a massive community and I often see them get down. I say the one thing I've learned in 15 issues of business is right after a dark spell, there's like a light and it's normally better after it. You just have to keep going kind of through the tunnel to get to the other side.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And yeah, most people I think do quit in the middle of that tunnel somewhere, right? Yeah. Yeah, I like the quote, the obstacle is the way. Just lean into it, power through it. Yeah, and we will learn that as we become big. So let's talk a little, you know, this is a marketing as well, you know, based podcast and listening base.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
So what are some of the marketing sort of tactics you use to grow the actual customer base and, you know, the subscribers or user base?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And we teach that, you know, we're so like my background, sports science, I have a master's degree. So I'm very, I came into business, very data driven, which I think most entrepreneurs aren't right. And, and I always emphasize your point. Like, You've got to keep testing. And I did a live training yesterday teaching, you know, how to create viral offers.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And I'm like, don't go into it hitting a golf ball, expecting a hole in one on your first ball and then quitting golf if you take one swing and misc. That's not how entrepreneurship works. And having anyone telling you it's that way is conning you because it's like every big founder I know and every successful person I know is like, test, test, test, test, test. Okay, one winner. Okay, back.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Test, test, test, test, test. One winner, right? Then it brings some repeat. So what were some of your biggest winners when you got that hockey stick? Can you remember some of them?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
But but then I imagine, you know, with with like, you know, when we've run a lot of local stuff, it's like you can test it, you know, and find the winning creators, winning ads, blah, blah, blah. And then as you start expanding, you just duplicate out and expand. Right. So is that kind of how you systemically went nationwide? Is that sort of process?
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
yeah and then so just so i understand like would you run most of your ads to like just some of the best products in that area to get people on there would you run general ads to be like hey learn it like sign up for offer up and sell your furniture that's sat in your garage right now like what was it a mix of both i imagine or was there more of one than the other
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Yeah. And I want to dive into that expansion because you obviously got the clientele database and means to do that. So I'm super excited to see that roll out. But let's start from the ground up. Like, how did you get it so big? Right.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
And then you would just hope, like, even if someone hadn't used OfferUp, they'd see it by the couch, have a great experience and then go, oh, maybe I'm going to sell. And then they're going to become a customer on the other end, right? Go, well, maybe I could sell this lamp that's been sat in my garage. You would see a lot of that where they come in as a customer and then become a seller.
Living The Red Life
Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp
Yeah, so I have in my offices here in Miami, we have a 4,000-square-foot content studio of eight rooms. And we actually, some of the most, and they're all super unique rooms for, like, influencers. And some of the most unique things in there we got from OfferUp, because they're all these random, like, things, right? That you can't always find online. So that's cool. So what about, like...
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Hello and welcome back to another episode of Living the Red Life. Today joining me is Matt and I'm sure you maybe used or at least know his company. So he founded Blue Apron, grew to 2 billion IPO, millions of customers using it weekly. I've been a fan and I'm so excited for this episode.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah. Yeah. And what about, you know, I always like to say to every entrepreneur, like social media and stuff, you see the highlight reel, the good, but there's a lot of, you know, BS along the way and failure every day and stuff. So like with the one nightmare with logistics and that you always remember or one story.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
I was just going to say fresh food is like a different game. You know, I remember this when I worked, you know, did the ads for this. I was doing the marketing for this meal prep company and they weren't obviously close to your size. But even that, it's just like listening to it all. I'm like, I'm glad I'm not in this business.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah. And I mean, one thing that I think entrepreneurs don't realize, too, is like if something goes wrong with a customer, it's like you figure it out and fix it for them. But when you get to a company your size, it's like if there really was a rat like tail in a box. Right. And then the PR gets it. It's like it's like the end of your business all of a sudden sort of level. Right.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah, I can imagine. So let's talk about the last couple of questions around this. How was it more near the time where you took it public or near the end of your journey? And then what are you doing now?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah, especially, you know, because I've sold and nowhere at this scale, but, like, often, like, even myself, it's like when the LOIs, you know, and then you're going through the investigation phase and audit phase, I almost felt myself, like, get lazy with that business because I'm like, oh, I'm about... But then it always takes way longer or the deal falls through and now you're like, oh, crap, right?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
So that's a great, great lesson.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
numbers because you're focused on the event so yeah that happens more than people think so i mean it's way harder to sell than most people realize like even me selling businesses for millions not you know billions it's like there's so much that goes into it you don't realize that it is a big distraction absolutely yeah and and of course uh lawyers are taking they're the only ones who are profitable and evolving for sure yeah yeah
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
That's always the way with lawyers. They're the only ones that ever win. All right. So what about like what how was it like after the after you let like, you know, this thing you feel now you've obviously been successful. Big exit. How did you feel and what was next for you?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Even my favorite, did you get the red intentionally or was that by accident?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah, yeah. That's great. So how long have you been working on that?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah, I mean, I'm big in sport and I got, you know, I do triathlon. I have hundreds of little packets, right? I have electrolytes and stuff. So I, yeah, yeah, I can really see that taking off. It's awesome. So that's really cool.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
So last couple of questions as we wrap up today, just around entrepreneurship, I always try and ask these, like in general, what was your biggest like, wow, moment I made it or like biggest win you're proud of in business?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah, I think it's hard because it comes back to what I said, because at the same time as that, you got someone ringing you saying they got a rat's tail in their box. You got an employee suing you, right? You've got this, you know, this 10 other things happening with 10 of your other employees, a warehouse messed up a shipping order, and you've got...
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
finance guy wants a million things over here so you kind of need answers to all these you go like that's what people don't realize I think for especially a business your size I imagine like they all run simultaneously together
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yep. How many stacks did you get up to?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
That's really cool. Cool. Well, last couple of questions. Similar entrepreneurial question. I always ask if you could go back in a time machine to your younger self and tell yourself something, what would it be?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Good. Love it. And last question, where do people find more about you, learn more about these stories, the new company adventures? How can they find you?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Love it. Matt, it's been a pleasure. I know we could have, I could have asked you a hundred more questions. So maybe I have to get you back on down the line when, when this new venture really is like fully live. I'd love to see how it, how it grows and so much, you know, cross views for that across so many areas. Right.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
So awesome and super awesome to hear the story and, and just a small speck of the story. So yeah, really appreciate you coming on.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Thanks. All right, guys, that's the wrap. Keep living the red life and I'll see you all soon. Take care.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
yeah it's it's fascinating i and i still i mean i know some companies do that i still don't see that many do it and i think it works so beautifully for like that sort of product because it's like you're given the gift of health in some ways right and like you know i guess 15 years ago you really hit that health trend right i started in health about 15 years ago i have a sports science background and you know obviously now there's meal prep and meal kits on every corner and
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
But yeah, I guess, you know, do you feel you were like part of it? Obviously, there's a lot that went into the success. But, you know, was it like a right place, right time sort of blue ocean thing when you started?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah. So you grew initially from this referral system. When did you get serious on like paid ads, TV, social ads, that sort of stuff?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
So obviously, most people know Blue Apron and, you know, became a very, I think, disruptive and fast growing brand, at least in my eyes. Do you mind just giving a couple of minutes overview for people that maybe know less about it?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Well, it launched 10 years ago and I was like super profitable on day one back in the, you know, the golden days. Now you lose money on the acquisition most of the time.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
you know multi-channel approach like like most businesses today was critical to maintaining reasonable count well especially because eventually you create this like you know i always teach i teach a lot of entrepreneurs and on stage like you want to become the go-to brand in your industry right so like that multi-channel approach especially for you kind of gave you you know that that and
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
later I would love to ask about competitors that popped up along the way because I'm sure there was you know plenty that you were fighting off and stuff but before that the second part of the acquisition model that I always teach is the LTV right and most beginner entrepreneurs don't understand LTV I didn't used to and then
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
When I did, it helped me go to tens of millions instead of a few million because I built a backend. Obviously, you had probably great CAC in the early days. You had all these quote-unquote free customers from the referrals, right? Obviously, you had some cough there, but it wasn't bad. And then you probably had a crazy LTV, too. What was your LTV and backend like?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah. And I mean, your business was more than most, I would say, like set up super well for like high LTV. Right. But did you, you know, obviously it's set up well because people love it and that becomes a habit. Right. Like a gym membership. If you get into the gym, you stay with the gym generally if it's good.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
But did you do any specific things to really drive lifetime customer value and loyalty or did you just let it be a good product and people stayed?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
That like kind of reminds me when I was a kid, you had the magazines, you know, and you had to buy every month to get a new piece to build something, right? Like it's similar to that.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Good. Well, let's move into the customer side. Talk to me. There's got to be a cool story about the fulfillment of this. How did that go down?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
Yeah, it's crazy, right? Like I, you know, I've been a marketer for 12, 15 years and I started in the health space and I did some marketing for a friend that owned a meal prep company. And it's like running a business and marketing it's hard enough, but like just thinking about the fulfillment of going from 20...
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
That's cool. Yeah. Well, a couple of things like, you know, when I, a couple of things I want to ask. So whenever, you know, I scaled some products and offers like to 40 millions very fast in a matter of months, you know, and you've had even faster growth than that. And when it's like, okay, now we're growing like crazy. We've got to really figure out this fulfillment side.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
I'm always like, who can we hire from a top firm that's done it for 20 years? Was there any of that? Like you went and hired like, some really top experts, or were you just trying to figure it out as you went?
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
It's amazing. And it must have felt like two businesses, right? One is the marketing business growth side, and then you've literally got this second fulfillment business.
Living The Red Life
How Matthew Wadiak Is Disrupting the Beverage Industry
meal for that it's like it's like a whole second business right the fulfillment of it so i would love to ask you some questions on that in a bit but let's talk about the the juicy growth side first which is what my audience love like what was some of the big breakthroughs or lessons growing it so big
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
How do you maintain that speed and innovation as a big company that you have as an entrepreneurial smaller company, which I think helps you become successful in the early days?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
Yeah, exactly. So last couple of rapid fire questions for you to wrap up. Different ones that I know people always ask me. So as a CEO of a big company, how often do you go into a store and audit it or look at its product? How removed are you from that?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
I love that. Next question in line with that. How hard is it to maintain brand standards and SOPs as you get so big?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And I so admire that of big brands because like I'm so big on SOPs and like reputable systems. And I love how, you know, the good brands pull that off, right? Like you feel the same even halfway across the world.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
Yeah, I love that. Last question. If someone wants to learn more about you, learn more from you and follow you, where can they do that? Yeah.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
Thanks. Love it. Chelsea, been a pleasure. I love diving into some of those lessons and really looking at the differences, but also the parallels as you're growing. It's so great for entrepreneurs to see the future. So thanks for joining us and excited to share this episode. Guys, until next time, keep living the red life. I'll see you soon.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
It's great. Obviously, a ton of experience, like I said, which we're going to dive into some of the biggest lessons from. So I'm excited. But I would love to dive into some of the experience you've got from these big brands, right? And maybe let's start at the top. You know, with these bigger companies you're a CEO of, you know, a lot of my audience are running 5, 10, 20, 30, 40 employees.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And I've ran up to about over 300 and it changes at every level, right? Which is what I teach. So what were some of the, you know, the highs and the lows from running some of these big companies and 10,000 staff?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
I think it's great too, because, you know, even obviously I run more smaller companies, but even when we've had a hundred employees in my company or, you know, companies, bigger companies I've managed with 300 staff, I've always done a weekly call every Monday. And I, you know, appreciate it's farther when you're at 10,000 staff, but
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
they love so much, you know, being bought in and, and, you know, we just did for my own company, the start of the year, we did a, you know, big yearly planning session with the C-suite, but then I presented it to the whole company on a zoom and, you know, even the virtual assistants, right.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And the customer support people and the designers that you never speak to as a CEO, you want them to feel part of it. And I, I, Especially when you get big, like you said, they're the front line, right? So if they're upset and grumpy or nervous, someone's walking into one of your stores and gets bad customer service, right?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And what would you say, you know, I mean, it's fascinating how, you know, at least for most of my audience is entrepreneurs that they have to reinvent themselves as leaders because most of them start as solo entrepreneurs, you know, more in this private sector, self-funded, they get a few staff and then 10, 20 staff and 50, then some get past that. And you have to totally transform.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
You know, I used to do everything. Now I'm a hundred staff. I don't do anything apart from approvals, meetings, sign offs, big partnerships and deals. Can you talk to me about what an average day is like of a CEO of an even bigger company at that size?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
What's up, guys? Welcome back to another episode of Living the Red Life. Joining me today is Chelsea, who is a powerhouse. She's managed some of the biggest companies in America. In fact, first ever female CEO of True Religion, a brand I'm sure you know, American Apparel. and many more. So Chelsea, excited to dive into some of the big lessons from some of these big, infamous brands.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
I think that's so important too for the entrepreneur because, you know, I've gone through having bookkeepers, controllers, then a head of finance and the CFO and even at the smaller level that
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
the the average ones they just do your books and pnls and all your reports but the good ones they're making proactive suggestions and it's so important because you try and do it as the entrepreneur or the owner or the ceo but they're looking at the data all day right so they guys right one that flags hey this you know this whole sector is unprofitable or this is like doubled in cost did you know that right and sometimes you don't and it's like
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
Because it's these little micro, I call splinters in a business that can damage them. So yeah, I do love that. And most entrepreneurs honestly suck at, me included when I started, we all suck at finance until we get big enough where we have to get good at it, I think.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And then bad press, too, which we have a big company, right? It's the viral TikTok video. It's worse with social media these days, too, right? Terrible. I can only imagine how everything comes out.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
Welcome to the show.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
That's good, because a lot of, you know, in the last few years, I built out a board for my business and was, you know, obviously running bigger companies, I had to report to people. And that was a learning experience for me.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And now, you know, a lot of the entrepreneurs that are growing, I kind of advise a little on even what that is, how to pick the right person as an advisor and all those things. And You know, it's good training wheels, right?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
Because as you get bigger, you know, I don't think entrepreneurs listening probably understand this, but they kind of ruin your company from behind the scenes or can hold you back. And they're, you know, they make a lot of big decisions, which as an entrepreneur is always hard because you get into entrepreneurship freedom, right?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
And then a board's there to kind of, which they have to when you get so big, but to keep you and the third parties and investors, you know, keep you in a lane, so to speak.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
If they don't understand, like just a third grade level, big company, they take in a big investor or private equity investor or something, gets 10% of the company, they get to assign someone that checks that they're 10% and the company is being run appropriately. Is that a decent summary?
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
actually i've never gone public but i had friends that have and several entrepreneurs it's like always the big shiny object goal but several of them said it was the worst decision of their life because it's it comes with maybe an episode for another day but i know it's a different world uh when you do that. So I do want to ask you, you just touched about it, approvals and stuff.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
So one good thing about entrepreneurial brands is they're fast and they move with speed. I describe them like a jet ski and I describe bigger companies like a cruise ship, right? They want to... It takes a long time, but they can go across the world and have restaurants and gyms and all this great stuff, whereas a jet ski can't.
Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson
So how do you, or maybe you don't have a good answer for this because I know it's hard, but how do you maintain that speed and innovation as a big company that you have as an entrepreneurial smaller company, which I think helps you become successful in the early days?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Welcome to a very special episode. We have someone that I've been a big fan of for many years, and I'm sure you have too. You've probably seen him on the big screen. Thank you. Thank you for having me.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And we're going to talk today about, you know, the entertainment acting, you know, career and industry and how it links to success and failure and resilience and what we go for as entrepreneurs. And so excited for this. So welcome. Thank you. Thank you for having me.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
That's a great one. And I also know you talk about another one where like some of the maybe actors you looked up to or some of the big famous ones along, you know, that you've seen in other big movies. Right. They come up to you on red carpet. Yeah, yeah.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
such a wild thing when when they come up and they're talking to me it's crazy it's crazy i always love i ask these questions because i personally like i love those you know and i always say it's the ones that you go home and like tell your wife about yeah what's funny with my wife is she's like busy in the kitchen and i'll tell her this crazy story right came up to you or whatever oh yes the great baby
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
I don't know if you ever get that, too. I get that all the time.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
You can make it into the Larry Bird? All right, man.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And then she'll be impressed. I thought you were going to say it was you doing a triathlon. No. No, that would be me. I'd be like, oh, snap, you did that? Yes, I did. We're going to get you on one of the sprint ones.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
So last couple of questions. I always like to ask this at the end of these sort of interviews is, And I already asked you earlier offline, but someone's listening. They're inspired by your work. Right. And all the amazing things you've done. Talk to them as an everyday entrepreneur because you are now, you know, an entrepreneur.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
But even I think as an actor, like you don't get a salary.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
no you you have to go out there yeah yeah right that's an entrepreneur yeah every time i get a an application but it's like who's your employer yeah i am yeah and you write the irs nice nice checks exactly right so you're an entrepreneur and you have been for many you know many years what would you give to tips to entrepreneurs starting out that look up to you they've watched you in lost and all these movies
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Okay, and one final question, probably the most important one. The most important question. Everybody listen up. Here we go. You've maybe been asked it before, too.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
So the funny thing about the red, right, is my personal brand, so all I wear is red. Okay. And when you can only wear red, that's all I wear, you find a lot of fascinating red things, and you're always Googling, and, like, it's a never-ending search for, like, crazy red things. When we were about to start, I was looking down. Yeah, damn.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And I guess just lastly, tell us about the new, you know, what you're working on, the big projects right now.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Yep. I think From, I mean, is that blowing up more than you expected? Like, I feel it's... From has blown up way more than I expected. It's doing really good.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
I was like, oh, that's weird.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
it's so good because the hook like the storyline i'm like i don't watch tv that often like i watch a lot of movies but it takes a lot to get me in a tv show right right but it's like i gotta know what where's this going yeah yeah where's this going and that's the thing we were talking about earlier about connecting with people we have a lot of characters in that thing and
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
I like it. Very good.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
it's been an honor and a pleasure to have you here today you've been amazing and your life story and the lessons i know it's going to impact thousands tens of thousands of people that's why we do what we do here exactly right so thank you so much for coming in uh everyone go go watch from if you've not already i promise you it's one of the best shows i've seen probably ever uh especially in this space yeah it's awesome uh and thank you so much for your time thank you sir
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
That's a wrap. Keep working hard. Have an impact. Build a legacy. I'll see you guys soon. Take care.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
I'll get you a pair next time we see each other.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Okay. So, I mean, let's just start with your, I know we've been filming today and I know your life story very well at this point, but let's summarize it for people listening. Like I love that. Like, you know, it really is that like from, from nothing that, that story of just believing in yourself and defining the odds and just going for it.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And one thing that I think people don't see in acting and Hollywood is it's not a straight line, just like business. It's almost identical. Can you just summarize that?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Well, the funny thing about success, and we'll come back to it, but it's like an ever moving target, right? Because it's like, in a lot of people's eyes, I think both of us sat here have had a lot of success, right? But for us, it's still like, we're like, what's next?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Do you think about that now?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
I think that's the successful trade of like, you know, I work with a ton of pro athletes, as you know, and get to meet so many amazing people. And I love what I do because of that. And we all have this, like, we're all connected somehow with this, like, I say I'm a little delusional, right? And you said you still think you're normal, even though your family tell you you're not. Exactly.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
You haven't cottoned on. You're not yet. But we have to have this level of like, just we're out the box. We're not a normal person. We keep striving for more. And we don't settle.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
So it's pretty cool. It's the same in business because it's like when you start, everything doesn't work. You have no money. And you think, oh, yeah, when I have like I have 100 employees roughly now. And you're like, oh, yeah, when you're at that level, everything's good. And it's like, no, you have like a million dollars a month in expenses.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
People try and, you know, employees will trip over something and try and sue you for no reason. People you've never met will try and sue you, and then everyone else will try and copy you. That's really wild. I mean, that's wild.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
You're doing it all over again. Yeah, exactly. And I'm kind of doing it in the reverse. I just started, you know, getting into a company. We need a TV. Yeah, I'm a TV. That's right. I was telling you earlier, you know, I struggle to memorize free lines.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Right. So I'm like the beginner over there, you know, and but that's also, I mean, something interesting, like we always like to challenge ourselves. You're challenging yourself constantly. I do. You know, why is that?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
You know, there's funny ups and downs of success, very similar in my entrepreneur journey and entrepreneurs I see in the acting side. And I remember one thing that you were talking about earlier was being the tree in the back of a dance performance. I want to talk now about like your, you know, the summary of your success in this industry, right?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
You're highly respected, very well known in some of the biggest shows and movies on the planet. How does it feel going from the tree in the back? to now you're leading this amazing role in From, being in Lost and Matrix 28 weeks later. How does that feel to reflect on that?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And your life story and the lessons, I know it's going to impact thousands or tens of thousands of people. That's why we do what we do here.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
You had this idea of who you wanted to become.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And it's very different to all your friends and your environment you were born in. Talk about that. And also, I'd love you to talk about if someone's in an environment right now, and they're the odd one out. Like I was in England, right? Were you the odd one out in England? Yeah, I was an entrepreneur, very different, obsessed with money. And you, very similar to me, you were totally different.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Like you knew you were different. Yeah, yeah. Can you talk about that?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
What would you give to tips to entrepreneurs starting out that look up to you? They've watched you in Lost and all these movies.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, everyone? Welcome to a very special episode.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And if someone's listening, they feel they're the one out.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And following up from that, what would you say to someone that they're stuck in the environment? Because I meet a lot of entrepreneurs and people trying to get started, but everyone says they shouldn't quit their job. They shouldn't become an entrepreneur. Their idea is stupid. They're going to fail. What would you say to someone?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
Well, and I admire that about you. You've got that hustle, right? And you always had that hustle. And then we were just talking now, you still got that hustle. You know, you're about to leave.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
you know amazing california you got your family here you're set here right you go into nova scotia which isn't quite the same it's far away and you're going to be there for many many months filming from like you you don't have to probably go and do that
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
We have someone that I've been a big fan of for many years, and I'm sure you have too. You've probably seen him on the big screen. Harold sat with me today, legendary from Lost From, which is one of my new things. favorite show. Good, good. My wife's very scared of it. We watch it late at night and lots of awesome movies.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And how is that, you know, on the family side, like, you know, you're a role model, right? Like, I think it's so important too, because especially, you know, I'm not a parent, but I have a lot of friends where, their kids, you know, their parents are worth 10, 20 million, right? Or, you know, you're obviously a successful actor.
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
How important do you think that is for them to see you hustling still in that role model-like figure?
Living The Red Life
Harold Perrineau: The Struggles They Don’t Tell You About in Acting
And just last couple of questions we come to wrap, I'd love to reflect on some of your biggest highlights, right? So, you know, you were in obviously Lost, now from Romeo and Juliet and, you know, Matrix. Was there any one moment in all of those or a different show or movie where you got the call or you got the role and you're like... you reflect, and then you're like, wow, that's crazy.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
And what would you say, like, what were some of the biggest lessons and also stepping stones or achievements where you were like, okay, I'm getting traction now?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Yeah, 100k. And what about, where did you, what was your first website, your smallest deal when you first started?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
For friends, yeah, people. That's funny.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
But then what were the, so what, and then the big jumps, because I mean, a lot of people listening are at that half a million mark, right? I see so many people there and they get stuck there.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Right. So what was some of the big jumps to get to multiple millions?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
So three big things that and, you know, we were working with you on. So let's break each one down. So number one was the team.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
So who was some key hires? Where did you you know, what are you paying them? Where do you find them? Where should people listening that are in your old shoes start?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
What are, you know, five ways to use AI? People are probably not using it right now. So the number one thing I always tell people.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
And what were some of the other key at work hires or VAs?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Yeah. And I mean, VA is too, like we, you know, we do hire some ourselves, but we use a couple of recruitment firms that get really like,
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
vas in overseas but they have like phds or they were like accountant right they're like more expensive but still cheap but they're more expensive than a 400 va right but but they actually they're stronger than some of our us staff like we've actually replaced us staff and saved you know 80 yeah and they're they're just dead on absolutely there's i think a lot of people be surprised how powerful they can be
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
So the first one was the team. I mean, second one you said was personal branding. Absolutely. Talk us through that. What changed?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
And was there a couple of posts or techniques or times you posted where you're like, okay, this is good. I'm getting the hang of this now.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Yeah, love it. So, you know, I love asking you those questions during that journey. I think it's so valuable. Let's talk now about the AI side, right? So what are entrepreneurs, you know, listening? Most of them are probably playing with chat GPC. Where does AI go beyond that, that they're probably missing?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
What's up, guys? Welcome.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Good. And what are, you know, five ways to use AI people are probably not using it right now?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
back to another episode of living the red life today we're going to talk all about ai systems automations becoming more profitable uh and a bunch more justin's joining me he's been a friend and member for many years um an epic journey you know as he really started to scale his agency he's gone from i think when he joined you're about half a million revenue now multiple millions
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
And then let's talk now a little about the future of AI. How do you see it changing in one year, three years, five years?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
What about like further down the line, like three, five years? Is it going to be creating entire videos and like taking full sales calls?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Good. And I would love to just ask you now on the agency side, a lot of people listening, maybe like you, they're making 10, 20, 30, 40, 50 grand a month like you were doing gigs, right? Websites or whatever. What are some lessons with the agency side going to multiple millions, 30 staff?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
growing a big team um getting on stages speaking growing your personal brand so really been epic to see that yeah a to z and we're going to dive into some of the tactics strategies um during his growth period and also what he's doing with hundreds of entrepreneurs to automate their business speed their business up and get more done so welcome thanks for having me So let's start with the journey.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Yeah, good. So that's one great one. What about getting clients? Like not obviously referrals, but like from a marketing side.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Good. And I always ask, you know, if you could go on a time machine and tell your younger self one thing, what would it be?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Good. Love it. And last question, where if they want to learn AI or hire you, where do they find you?
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Love it. Guys, that's a wrap. If you want to learn AI, go see this guy. If you want to keep apprised of all the latest and greatest developments, which is basically a daily thing in the AI world, you need to follow AI experts.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
And also if you've grown an agency service business, then obviously, you know, Justin's been through it and, you know, I've watched him grow and implement while he's been in our community and it's been so fun to see. But that's a wrap. Keep living the red life and I'll see you guys soon.
Living The Red Life
Justin Day’s Journey From Freelancer to System-Built CEO
Yeah. Right. So you kind of started, you know, agency, more typical, maybe local agency and stuff, right? Yeah, local.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life what's up guys welcome back to another episode of living the red life today we're going to talk all about influence building a tribe a brand
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Talk about the Brandon tribe if people don't know and how you transition because if people don't know like you have sellout events around the world basically right these massive dance parties, you know, so can we talk about that part.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
and hold off on selling in the beginning it'll pay dividends in the end when your community is strong yeah i like that and what are some you know tips for because because we've kind of come from opposite ends i almost feel like i was a business guy and then started to work on content and create influence you big influence right and now you build in the business side so it's really fascinating like they both have their struggles right yeah so what are some tips for
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
people similar to yourself where they've built a good following have some good content stuff's going viral and they're like maybe just selling affiliate products right now or other people's and they want to build like that brand and community
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah, I think that's great because I think a lot of, at least influencers I've met, it's like the go-to is swag and then they get stuck, right? And it's like, what's next? But yeah, I love that. And the way I teach that and the business side is, what's your USP, right? So it's like everyone can sell swag, but if you can create that clearer USP, that's when you'll win.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
So that's a great example of, yeah, obviously you can get dents. teaching and lessons anywhere and critiques, but our USP is we've been through the system on where you want to go. So I love that. So last few questions around entrepreneurship now, because you are an entrepreneur. You had this amazing growth, but it's got to be with some difficulties. I say every entrepreneur
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
you know, probably they have this one thing in common that they've been like, it's been great on this, you know, from the outside, but there's lawsuits or someone stealing from you or someone letting you down and down in yourself. So do you mind sharing one of the biggest things and how you work through it?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
I mean, for an influencer or anyone else. So like I didn't have quite that, but we were doing about half a mil a month in my twenties in fitness and our ad accounts got shut down and it was like 80% of our revenue. And we, so we went from 500 K a month to like a hundred K a month, just like that. Right. And we had 20 employees. So I remember it's like, that's a real, like, oh shit moment.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
So it's good for you for, you know, getting back on and doing it. Next question. I always love to ask this one. If you had a time machine, you could go in it and speak to your younger self. What would you say?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah, because we met probably, what, five, six years ago? Yeah. And you were big at that point, really doing well. But you've had some cool experiences along the way, right? You've danced with some cool people.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
I think, you know, like LA, it's so great to meet people and all that. But yeah, like we were saying earlier, you can every day be busy, right? At some event or some networking thing or hanging out with influencers. And that's great to meet people and shake hands and make those connections.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
But yeah, some of your biggest breakthroughs are like, or at least for me, some of the biggest breakthroughs are when I'm free and I have this million dollar business idea, you know, and then And you don't get that when you're in the weeds, like either in the business or in your world, creating the content and networking and the brand deal.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
So what about, same question on anything on a personal level, like more around personal development, if you could speak to your younger self from the personal side.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah, good. Good. And last question. Well, last couple of questions. Someone wants to learn to dance. Where do they go?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
But I think what's cool too, like just to finish this episode is you are like started and you were once awkward, right? It's like now when you watch you dance guys, you know, if you haven't go watch his videos, you look like a, like a dolphin in the ocean, like flowing as part of it. Right.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
I appreciate that. It's kind of true. Like, when I watch your videos, like, you're, like, blending with the, like, the wind or somehow, you know? But it's great because it shows, like, anyone can do it, right? Yeah.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Did you ever repost your original, like when you were a terrible dancer? Oh yeah. Do they go crazy?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah, love that. Cool. Well, guys, that's a wrap. Hopefully you learned a lot. We talked a lot about influence, building the brand, the community, obviously tips, building a channel, going viral, and obviously all your story and how you've worked through challenges along the way, like we all have. So hope you're inspired. Go check out the dance videos and I'll see you guys soon.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Keep living the red life.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Well, and I think for YouTube, it's kind of funny because like podcasts too, like when you did it 10 years ago, it's like, oh, you're a YouTuber or you're a podcaster. And then like Joe Rogan podcast is like, oh, you're a podcaster. And then Mr. Beast and stuff. It's like, Oh, you're a YouTuber. Yeah. It's like changed how the world. Obviously, we already knew it was like in the industry.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
But like now the world, I think, has like a very different level of respect.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
a mass movement which this guy's definitely done here with my friend matt he's built his following to over 30 million yes that was not an error 30 million we've been friends for many years met in la originally and now look we're both here in miami so welcome to the show buddy yeah man thanks for having me great to finally connect here
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
It's like the opposite, right? Because it's now like CAA and the big agencies. Like one of your follower accounts right away. And brands too. Brands are paying as much for big influencers like you as they are for A-list celebrities because your audience is sometimes way more engaged. Yeah. So let's talk about that. You know, this is a business show, entrepreneur show.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Maybe everyone listening can't like dance like you, but hopefully they can grow an audience one day like you. So what are some general tips like throughout all these years of growing such a big audience?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
And you were way big before even TikTok came out. Yeah.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah, you had crazy engagement.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
I think that's interesting because a lot of people listening, I think people think that their audience doesn't care about that. But you're basically saying the opposite. They care the most about that.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah. And yeah, you create the genuine connection because I think if you don't do that, you're like this godlike celebrity figure and they're this random person. But like what I try and teach is, no, you want to remind them that you were the random person at one point and you still are down to a person. Yeah.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
yeah so 30 million right and and you you guys have probably seen this man dancing around you may have not known it was him but uh probably the most famous dance influencer and educator i would say is that a pretty fair statement or one of right and you've been doing it how many years
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Well, even the celebrities now, like, I can't remember what celebrity it was the other day, but they're like, they'll film themselves crying and talking about some politics thing or whatever, right? Or a breakup. Like, 10 years ago, every agent would have been like, no, you could never, never, like, there's no way you could do all those things, right? Yeah.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
I think as social media as a whole now, it's changed a lot. It used to be this polished resume, right? Now it's the real day-to-day you, and that's why reels took off. That's why stories have took off because it's like the vlog of your life. And I guess YouTube used to be the vlog spot, right?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
People would vlog super heavily, and now I feel there's less of that, and it's like daily vlogging on socials.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Well, and they even just, I saw, have now released an option where you can test it. The trial reels, right, on Instagram? Yeah.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
And I think one other important point, like, Tai Lopez really hammered this into me when I was partners with him. And he's, like, really interesting because half the world love him and half are, like, you know, kind of weirded out by him. But he was one of the first, I think, to understand, like, creating content for the consumer versus you, right?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Like, I can sit with him or would sit with him and have highly intellectual conversations. But for the consumer, he would go and create content You know, like, hey, here in my garage, my garage. Yeah. Yeah. So he mastered that game like before anyone else, I feel almost.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
And so how do you see that, like creating content to attract a new audience and reach the masses versus like that polished resume sort of content?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
18 years. So 30 million, but key point already, not an overnight success, right? It's not like, hey, I started this YouTube a year ago and got 30 million. So let's start there. What's the story over the last two decades?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah, and I think that's even probably like one of the hardest for entrepreneurs of every category because they're like trying to get investors on board or like get into a grocery store or impress a shark from Shark Tank. while then doing this. But what I try and remind them is most of the smart investors that have crazy money and invest or like Daymond John or what, they get the game.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
So they're not like freaked out by you doing this silly TikTok because it's like they actually understand why you're doing it. The people that don't understand it are like your staff member or best friend that say, oh, that's weird, right? Yeah. Don't be afraid because the people that play in this world at a high level, they understand what you're doing, right? They're like, oh, that's smart.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
He's creating this silly, this controversial headline because he wants to lure people in. So I mean, yeah, I mean, it's great. So next question, you know, obviously you got in early, right? YouTube and all these things. If someone's listening now and inspired by it, would you still say start on YouTube? Would you say start on Insta or TikTok? Where would they start?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
It's kind of cool because that's exactly what I've taught for like eight years on the ad level. Like we'll test a lot of the headlines and even test opt-ins and like free downloads. And then we'll take the winner and make a low ticket product.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
without like you know creating the whole course membership site follow-up sequence and then you launch it and it flops because the hook was weak so now we test all the hook you know the last five six years we've always tested the hooks first on some ad spend or to our email list and then and we don't even sell the product we'll do it as like a free download or a coming soon rsvp like get on the pre-sale list
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
And then we take the winner and put all the time and effort. So it's kind of the same, test it in the 15 seconds before you spend 10 hours filming and editing a 20 minute YouTube, right? Yeah, I like that.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
So the next question everyone always asks me, if I want to ask you this, it's YouTube feels so, I mean, they're all competitive, but YouTube feels like so hard now because it's like Mr. Beast and all these people have raised the bar to like almost documentary or Netflix level quality. Do you need that to do well on YouTube?
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Like it. Next question I get asked. I've heard mixed things about putting the shorts and the videos together because it brings in a different subscriber and some people split the pages and some have them all in one. Do you have an opinion on that? Keep it together. Okay, yours? Keep it together.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Yeah. Which I think it has to eventually, right? Because if it like screws it up, it's like it's screwing itself and all of its people. Yeah. Good. Next question. I want to go a bit broader now. Like we talked about YouTube and Instagram, TikTok growing 30 million followers. Crazy number. So congrats, by the way. Like not many people in the world outside of A-list celebs have done that. Right.
Living The Red Life
From Terrible Dancer to YouTube Sensation - Matt Steffanina
Like you've got to be one of the top influencers. Like and I mean, it's it's so great that you've done that for so many years and now built a brand and a tribe behind it. So that's what I want to get into.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
That's great. Yeah. I think, you know, for anyone listening, right, if you're listening to this, hopefully you're getting a lot of, you know, practical insight, but also the down to earthness. Because I think Instagram is the highlight reel, the Lamborghinis and all that stuff. Not that we post that, but most people.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
But I always try and be very authentic and honest with entrepreneurship that there's a lot of failures. There's a lot of step backs. And you look at someone like me or you and they're probably like, oh, your life's great. Right. But it's like the bigger you get, the more crap you get. Right. Like you get punched in the face more and harder. It's like the better boxer you get.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, eventually you end up in the ring with Mike Tyson. You're going to get punched harder than when you were an athlete. That's it.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah. And I think, you know, I always teach, I mean, one of the most freeing things. So my parents aren't wealthy, but they were very successful in sport. But the triathlon, the sport, paid no money. Even now it pays virtually no money, right? Like the best in the world wins like half a million dollars, which is nothing in the best. But they did teach me to believe in myself.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, it's a lot to take in, right? Well, I'm glad we got you in here. I know we've been trying to get this done for a long time because you're one of the few people, like when we were just talking offline, when it comes to motivation and mindset and resilience and all of those amazing things that we need as entrepreneurs, people think of you and your name comes up every single time. Yes.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And they were also very unique in what they did. So I think I got a lot of that, like, I'll be myself, don't care what other people think. And I think one of the most freeing things I have as a personality trait is I don't care what other people think about me. And everyone is so bothered about it. So how do you move through that?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
But I like, dude, you float in. As a kid, the same.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, part of it is I don't even have to care about what anyone thinks, right? Because most people don't want to float into a room. They want to hide and slip in the room where no one notices because of how they've been brought up or their confidence level. But I always tell a story. In school in England, right? England's obsessed with soccer. It's their whole line.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
I chose to support Brazil during the World Cup. And sadly, Brazil knocked England out in the semifinals that year. So I was very unpopular that day and week and so on. But I liked it. I liked supporting Brazil wearing a bright yellow shirt in the playground when everyone's got a white England shirt on.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, I mean, also, if you just think about it naturally, a speaker, learning from a speaker, a speaker, people have paid to come and they look up to. So they're going to sit there even if it's terrible. And we've both seen some terrible speakers. Comedians, the opposite. They've come there to try and watch you fail and make a joke and then boo you the second you tell you.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
I like that. Yeah. So it makes sense why you're so great. Thank you. So just as we get towards the end of the show, let's come back to that moving through failure, getting back from setbacks, right? Yeah. We've talked about it a little. How, for someone listening, they're not where they want to be in life. They're questioning the business. Business is hard, especially this year.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
It's been different from the last few years. What would you say to someone?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And if people don't know who you are for some crazy, strange reason, do you mind just explaining a bit of your backstory?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah. Even like on a more practical level, Facebook ads, right? That's kind of how I became famous and I've spent tens of millions of dollars and we coach thousands of students and half of them, if the ads don't work in three months, they quit. Right.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
But I tell them, I'm like, you just got to keep going, keep testing and or leaving yourself the same and just like something as simple as Facebook ads. Like there's no overnight success. And if you want it, you'll always struggle in business because it doesn't
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, yeah, I think it's so important. So guys, hopefully that's a good one to finish on. Tim, quick couple of questions now to wrap. I would love to hear biggest win and proudest moment in business and then the flip, biggest failure or challenge.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Love it. And the flip of that, maybe you already mentioned it with the staff member or partner, but biggest challenge or-
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Boy, I mean, it's wildly different when, you know, I've had it a few times with random staff that are here for six months or a year, but when it's a C-suite or a partner or a high level for over a decade and you've met their family and helped them, like it does hurt.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
There's no, you're getting out of that because, you know, we as entrepreneurs, I think one of the things we always have to watch is most of us believe the best in people and we want to see the best in people.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, I learned that from a Brian Tracy book when I moved to America about 10 years ago, that moving. Yeah, yeah, it's a great tip too. So, Tim, last, last, last question. If someone for some reason doesn't follow you already, where do they follow you or find you?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Cool. Well, Tim, pleasure. So glad we made this happen. One of my favorite episodes so far. Guys, that's a wrap. Keep living the red life and I'll see you soon. Take care.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah. And I think already one nugget there, I'm a massive believer is your perceptions, your reality. Yeah. And everyone in life gets a choice. Right. And you can either choose, OK, yeah, maybe I'm lower income and you can take the path of crime and drugs and all these bad things. Right. Or you can hold yourself to a standard. So it's great that you were given that standard as a child.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And that's why you probably one of the reasons you became a man you are now.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, and that's the mindset, because I mean, there's such a, you know, I'm interested in your opinion, but I think there's such a victim mindset in today's society where they'll use that to make an excuse for all the things that's going wrong in their life and why they're not taking action on their goals and dreams.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
But time and time again, we're reminded of these rags to riches stories of people getting out of it, right? Some of the world's top basketball players, celebrities, actors, millionaires and billionaires and people we're all friends with. A lot of us started broke, right? Not in the best place.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, yeah. It's funny because we don't meet many people in our space where they're like, oh, yeah, my dad had a $100 million company, right? It's funny when you think about it. Why do you think then... Some of us make it and create these great things and these legacies and businesses, but a large percent don't. And they sit in this life that probably deep down they're not happy with.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah. Yeah. Attitude. I mean, you know, I think the skills are so important, especially when you clarify them as like, you know, all those soft skills, not like a skill of hitting a tennis ball, right? Like those skills are so important. And then, but the attitude, you know, like my attitude is like, I
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
You know, I talk about in my recent documentary, I think I'm delusional because I got half a million dollars taken from me from an investment. I never got back a loan. I never got back all of these crazy things. Right now, we're sadly in a legal battle. Two employees stole from me. But for some reason, I just work through them and they don't really bother me.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah. And I think the difference again between successful people and maybe people that are struggling more or less successful is I always say in business, you get punched in the face. It's constant every day. But like to become a pro boxer, you have to eventually get used to being punched.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And in business, you have to just get used to being punched because when you start, the first time you get punched in business, you go like getting punched in the street. I don't box. So if I get punched in the street, I'm going to be disorientated. What the hell? Do I ring the police? What do I do? Right. Whereas a boxer would just instantly punch back or dodge.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And in business, you have to learn eventually that this is going to happen. Right. Don't spend six months being negative about it. Don't consider, should I quit entrepreneurship? Should I just go get a job because I can't stand this stress? And I think that resilience is just like what makes great entrepreneurs great.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
People are listening. What are some practical ways then if they're listening to like, how do they get into that muscle building habit of moving through these?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
No, I just look after them. I do. Yeah, you're the threading. Yeah, yeah.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, of course. Injury is the biggest problem as an athlete. Yeah, and I mean, I teach this to my members. I'm like, pro athletes, most of them spend four years training for an event called the Olympics, and they can get food poisoning the night before. And then guess what? See you again in four years. Yeah, which has happened. Yeah, all the time.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, I would love to build on that because, yeah, so people are listening. They're like, Rudy, Tim, yeah, I get it. You guys are great at keep moving forward. What are some practical ways then if they're listening to like, how do they get into that muscle building habit of moving through these?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yes. Yeah. It's not vetted, right? It's anyone can post.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Sure. Well, I think a part of the America move was some of the other things you talked about. Like, I knew I had to get with the right people. And I knew all the... Everyone I followed online, listening to the podcast, all the courses, they're all people in America. So I was like, I got to get out of England and get there. I got to get where the action is, right?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And that's part of my unique and obsessive mind because most people wouldn't just quit everything and leave the country. But then, you know, it's interesting with the plan part because... People ask me, Rudy, what are your goals? What are you going to be doing in 10, 20 years? You know, you want to make a billion dollars. How?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And I'm like, dude, the one thing I can tell you is I did not expect to be here doing this right now. So I've kind of like learned that I will navigate through this path and I focus on the core principles. So, you know, I think I saw like, OK, I can make millions of dollars in fitness. I'm really good at this marketing and I have a good brand. But then like that spawned an agency.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And then I appointed a CEO, COVID hit, and I was relaunching courses. And the day COVID hit, I'm like, okay, I'm going to launch a lockdown course, set up the funnel, run the ads. The next day I wake up and I've done five grand the next morning running Facebook ads.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, I think it becomes an excuse for an action.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
No, never.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
I'm sure you know who this man is if you're watching on video. If you're not, his name's Tim Story, very, very famous entrepreneur, king of motivation. He had been there, done that. I'm sure you know, Tim, he's, you know, well known for working with celebrities, all types of powerful individuals.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, yeah. And the power of the network and the people again, right?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Well, and I do say like one of my superpowers is creativity. And I see that in everyone, pretty much everyone that's successful or most of them. Like I'm friendly with Richard Branson. I go to his island, hang out with him. Yeah, it's a big deal. Yeah, he's a great guy. But when I talk to him and learn from him, like his story of buying his airline is crazy, right?
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Like so he couldn't get flights to his private island. So one day he charters an airplane, holds a sign up and sells seats to fund it. Wow. Wow. And then he says, I'm going to launch an airline. So typical entrepreneur, he announces it, goes back to London, does all this PR. And he doesn't even have a plane. He has two months till the launch date of his airline. Yeah. Has no plane.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
And he's ringing up Boeing saying, can I buy a used plane? Right. And it's just like, that's the creative.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, and I teach a lot of my entrepreneurs that are generally in their like first business. You know, we have some more advanced, but a lot of them are in that, you know, zero to first two million. I say business is much like when you start dating as a teenager, your first girlfriend or boyfriend, you're probably not going to be the last.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, so your business is the same, you know, like I've gone through several businesses and changed direction. And I still, you know, like now I'm focused on more the soft stuff, the brand, the connections, the... great employees because I know in 20 years, my legacy will be something different to this. It'll have aspects of this, but it'll be something different.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
We're going to dive in today for how to come back from, you know, failure, from setbacks, from hard times in your life. And he's the king of that. So, Tim, welcome to the show.
Living The Red Life
How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
Yeah, of course. Right?
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
I'm trying to contain this guy. If you know who he is, you know he's hard to contain. I just had the most fantastic hour, so I'm so excited to be now sat in your studio doing the podcast.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
And I love what you do. I said this studio and experience is similar to my office, just less red.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Well, you need, like me, you need the creative energy, right? You feed off that energy. I do. And I don't have an office. Yeah. I don't. I didn't have an office. I wander. Me too. Say me too. There you go. This is your me too episode.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
I teach you're fighting for the brands. I teach you're fighting for engagement, right? It's not just about having a good product these days. You've got to stand out and grab the engagement and build that long-term customer.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
l'oreal l'oreal yeah there we go guy well we have eyebrows quick question talking about engagement i do want to come back to the proto proto the product behind which i think is the most exciting thing that i'm fascinated by it first hour of being here i'm like in awe of how good quality it is so can you explain it yes i will explain it so i was i saw it you know
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Well, and it's why I'm laughing because I'm still in shock how good quality it is. That's what I can't get over. It looks like you're there.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Well, the game of business and success, like we were talking offline, I came from a family of pro athletes and my parents weren't wealthy at all, but the same core traits of becoming a pro athlete is the same in business. And that's what I want to talk to you about as well today is in being successful in entertainment too, right?
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Yeah, wild juice. I can see this just changing the entertainment space, shopping, e-commerce. I'm so fascinated.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
It's like the DVD player, right? When it came out, it was a lot, and then it was like $30 at the end.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Yeah, it's much better. Yeah, love it. So last couple of questions as we wrap. I always like to ask people this. What for you, when we talk about legacy and long term, what is something you want to be remembered for?
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
No, I love where you're coming from with that. And I can tell you, I was going to say the fun part in the process. And then you said it because I can tell you.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
you're like me yeah i always i everyone calls me a big child they say i'm like i want to make lots of money have lots of impact but be a kid i'm a kid at heart i just want to have fun every day and i posted the other day to finish this episode on the day you wake up and dread mondays is the day your life should change you need to you know that's me too so i always say like in in america
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Love that. Well, no better way to end an episode. Thank you so much for your time. Much more to come. We could talk all day, but we'll wrap here. Guys, go check out the amazing products. We'll link them below and really do look into this. It's a game changer that we talked about.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
At Proto. So check that out. I will link that too. Thank you so much, buddy. It's been a pleasure and we've had a lot of fun. And guys, keep working away, have impact and build a legacy. I'll see you guys soon.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
it's funny you say all this because my instagram post this morning was about this like i'm not even kidding yeah yeah so i'll put it up on the screen if you guys are watching i will read out a quote because it's so important uh so the the post was right decisions create destiny
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
right right and the and the caption it's not long it says everyone sets goals wants to change the world have their product but and those big dreams are great but most beginners fail because they're afraid to make the decision right and then i go on to say all the most successful people i know they make decisions fast and say yes look at that the difference is for me
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. All right, guys, I'm trying to contain this guy. If you know who he is, you know he's hard to contain. His name is Howie.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
But just to talk about the investment side, because I was, you know, I shared with you earlier, I worked in my teenage years buying and selling then in fitness and health as a personal trainer. And I saved every penny to buy the deposit on my first house. Right. But then once I got the first one, I bought a new property every year because I rolled all the profit of that plus work in two jobs.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
That's exactly right. It's the same thing. It's the same thing. And then, you know, I think eventually, and I used to, even when I was making millions of dollars, I lived like a normal person. It took many, many years until I was like actually spending a decent amount of income.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
That's what I'm saying. Very small, exactly.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
right and people are like what do you do with the money i buy more real estate invest it into new businesses and and share whatever right but i think that's so important and most people i say in entrepreneurship and it's a famous saying the first stage of entrepreneurship is figuring out how to make the money but the hardest part is keeping the money absolutely yeah but that's why
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
We think the same because I can tell you the same as me because anytime you want to buy something, you go, how do I make money from buying that? Right. That's what you do. I'm the same. I want to buy, I got a 12,000 square foot studio on Miami Beach. I'm like, how do I cash flow this versus it being a liability? And I can tell from how.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
He's a legend in his own right. And I just had the most fantastic hour. So I'm so excited to be now sat in your studio doing the podcast after I saw a virtual you, a virtual me, a French me, a Spanish me, a Mandarin you as well, right? So I want to dive into that in a little bit. Firstly, thanks for taking the time and welcome. Well, thank you. I like what you do. Good, good.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Yeah, the studio rentals, people come in. And plus the write-off and what you're saving in your taxes. So you want. So how did you I want to ask you this? You've obviously been so successful in the entertainment space. How how do you incorporate the the brands and the entrepreneurship?
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
Because I meet a lot of people very successful in the entertainment space, but they don't have the entrepreneurship side that you do.
Living The Red Life
TV Star Howie Mandel on Success & Showbiz
We don't actually run in stream ads, but I play such a long game. It's all about the brand and building the community. But ultimately, so this is your... People listen and they're part of my ecosystem, right? Right, but you'll make money with this.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Hello and welcome back to another episode of Living the Red Life. Today we're going to talk about some habits, techniques and tips for high performance. I'm here with Maggie who is the owner of the Dream Plan Do method or the founder of Dream Plan Do, a business coach and helps a lot of people
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Yeah, love all those. So let's just as we get towards the end of today. So someone's listening, they're taking all these tips, they're understanding all these things. But they're like, where do they start leaving this podcast? What's the first, you know, I've got one thing I'm going to give after, but where would you tell them to start?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Yeah, I love that. And I'll build on that. So, you know, that's a great thing to do. And it's kind of funny because, you know, when I used to be in the health space, when you take on a new client, you'd always have them do a seven day food diary. So I love that. And then what I have clients also do is then I create a grid, right?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
And I create this grid, which is like high ROI, high time, high ROI, low time, low ROI, low time, low ROI, high time. And the two that you want the most of is the high ROIs, right? High ROI, high time, still good, but takes a lot of your time. High ROI, low time. That's like the holy grail where it's like, you know, massive things of small amounts of time.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
So you want to do as much of that as you can. Still do a lot of the high ROI, higher time stuff. And then it gets the worst part, right? It's the low ROI time. low time, that's bad, right? It's still low ROI, but at least you're not spending much time on it. So you do want to delegate it or get rid of it, but it's not super urgent.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
And the super urgent one is the low ROI high time, where it's not giving you anything and it's taking a ton of time, right? So a good example is low ROI high time could be you do the laundry, right? And you cook all the meals and that takes an hour and a half a day. Whereas low ROI, low time could be you wipe the kitchen counter for five minutes, right?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
That's not as bad as 90 minutes at home doing the laundry and cooking where you go, well, I hire a chef and a maid, right? Or I could meal prep or whatever, right? That was a 90-minute saving, so you should always start there first, and then you should go and delegate out or get rid of all of the low ROI stuff. And the high ROI stuff, look at how can I do more of that, right?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
How can I do more of that? Because that's the magic maker. So that was my tip for everyone. And combine those two, right? Because you can't really do that if you don't know where your time is going. So build that out and then create this grid. It's a great way to start. So a couple of quick questions for you as an entrepreneur. I like to ask a lot of, I guess, personal things.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
So biggest, and these are more rapid fire. So biggest win in business and then biggest opposite, biggest failure in business.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
And like the opposite, biggest failure or like setback you've had?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Cool. Love it. Next question. If you could go in a time machine back to your younger self, this is the last question. What would be one tip or piece of advice you'd give yourself?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Love it. And final, final question. If people want to learn more about you, the business, follow up with you on some of the things you've taught today, where do they find you?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Good. Love it. Love it. Well, that's a wrap, guys. Hopefully this was a good wake up call, because even if you like, yeah, really, I do the productivity stuff. Most of us kind of slack off and we don't, you know, it's like muscle. You have to keep training and remind yourself. And, you know, even like with the diet, right, you get on a good diet and you get derailed a bit.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
So hopefully this will remind you there's probably something sneaking in that you shouldn't be doing. And this reflection will help you. So Maggie, great to have you on. Thanks for sharing all that. And guys, as always, keep living the red light and I'll see you soon.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
So why is it that, let's start from the get-go, why is it most entrepreneurs aren't productive? Because I think they're all very busy, and I was teaching and saying, like, he confused that with productive, because I... The most entrepreneurs like calendars or they tell me what their average day is. I'm like, most of that isn't high ROI producing tasks. So what is it like most function that way?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
do exactly what we're talking about today through her business, Stairway to Leadership, which is being a high performer, getting a lot done, being successful in business. So Maggie, welcome to the show.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
I guess is my first question.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Yeah, I think and I think also what I was talking about on the on Monday was we then fall into this and entrepreneurs are really guilty of this into this ticking box thing. And I used to be a victim of this where you're doing you make your to do list, you got these 12 things you blast, you know, email, you write a blog, blah, blah, blah.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
And you have this endorphin release constantly that we get from ticking boxes and doing stuff. And we're like super productive. And then two years later, it's like, hey, our business still isn't making that much money. And it's like, well, you didn't do the big needle moving things every day. Right.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
So, how do you know I guess question then how if people are listening and they're like Rudy that's me I'm doing all these random little things I'm not, you know, where I need to be and I'm probably not doing the big things what's a tip or how do they start switching what they do.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Good. So I know you were on, you know, I just did a training, ironically, on Monday that you were on around like high performance productivity. And I think it's such a useful and important topic. And I'm so excited to have you join me on the episode today to talk about it on the podcast side, because a lot of people aren't, you know, in my private training.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Let me just stop you because that is the golden rule that I've always used. And it's such an idiot-proof way of assessing your own time, right? Like I literally, and I think I learned this from like Tim Ferriss, like 15 years ago in the four-hour work week and never forgot it since. And it's like, And anytime I'm always analyzing, why am I doing right now this hour?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Could I have someone else do it? Right. And I'm constantly, you know, doing that. So sorry to jump in, but I just wanted to overemphasize, like if you're listening to this and you're not doing that, Do it instantly and do it all day, every day, right?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Like, if you're trying to get a six-pack, when you eat a food, you should be asking yourself, right, is this deep-fried food going to help me get towards my goal, yes or no, right? And you should be analyzing those things probably before you even eat the food. And it should be the same here.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Eventually, you should be analyzing the task before you start on, like, you know, and then eventually it becomes subconscious. Like, now I don't need to analyze it really because... I've trained my brain over five years. Anything small, I'm sending away instantly to the team.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Yeah, and I will add to that, eventually when you build a big team and systems like I have, it gets to a point where most of these things don't even get to you, so you don't even have to delegate them out, right? My emails, my team manage, my own assistant manages my email, and we have like 11 inboxes that my team manage, right?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
And just to set the scene a little before I hand over to you, I would say my training, like you're the... you're the LeBron James or the pro athlete in your own business, right? And if you're performing bad and not productive and, you know, maybe low energy or whatever, it's like everyone suffers.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
So all of these things, eventually you build systems where you don't even have to worry about it.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
yeah and then you know as things new things come up you just you know you build a system around and around it and delegate it out yeah yeah 100 so let's talk about high performance uh beyond we talk about task management time management a little um i want to ask you around high performance though like does it
Living The Red Life
High Performance Habits of Successful Entrepreneurs
start from the 6am when you wake up to the 11pm when you fall asleep like how do you balance it like between switching off family life like do you think high performance is like the real high performance it's from 6 till 11 or is there some time where you can be lazy and watch Netflix or be unproductive what would you say about that
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Your employees suffer, your customers suffer, your family suffer because now you're more stressed in business and getting less done. So you have to look after you. And I say, treat yourself like a rock star. And every, you know, cast down from that. So, yeah,
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Yeah, I was going to say, in my 20s, I was obsessed with every minute of every day. And if I was unproductive at any point, even with family and stuff, it stressed me out. And I think part of that is why I achieved so much in my 20s and by a young age. So I don't regret it by any means. But now I've got it. And I think that also is so important. And I think we went through a phase in this...
Living The Red Life
High Performance Habits of Successful Entrepreneurs
society where it's like we all hustled and then there's like this anti-hustle thing and now it's like and then covid and like most people are actually too lazy now i think we lost some of the hustle that made most of us great but but i do you know especially now i'm in my 30s and i have a big team uh you know we grew to 100 staff i've how i quantify it now is like
Living The Red Life
High Performance Habits of Successful Entrepreneurs
I have my productive time and my work time. And then I have some, you know, not much, but some small segmented hours where it's like, it's kind of like a cheat meal if you're in fitness, right? It's like, hey, this is my cheat meal. I can eat whatever I want. This is my unproductive time with family or whatever, where I don't have to be anxious and focused on like trying to be productive.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
And I think that's a great way to do it. And that's how pro athletes train too. It's like, hey, these are my hard sessions. And then these are my light recovery sessions where I'm not looking at my speed and my time, my heart rate and my output. I'm just doing it to get recovery in.
Living The Red Life
High Performance Habits of Successful Entrepreneurs
Yeah, love it. So what are some other tips around high performance that you just kind of learn over time or you, you know, you train people on top of it?
Living The Red Life
High Performance Habits of Successful Entrepreneurs
For anyone that doesn't, you know, before we dive in, if people don't know who you are, do you mind just talking a little about, you know, why you're here today talking to us about performance and productivity?
Living The Red Life
Maximising Your Events With Bill Allen
But anyway, back in the room, when I say room, I mean event room, How do we maximize the nitty gritty, right? Give us some of these juicy tactics that you've been using at, you know, some of the biggest events like Funnel Hackers Live and out the box things to maximize conversions at events.
Living The Red Life
Maximising Your Events With Bill Allen
Well, we've seen it at these big events, like, you know, they're texting and stuff like that, you know, someone's about to chop someone's head off in a magic trick or something, right? And it's, you know, like, it's a lot of like the curiosity slash scarcity and urgency all baked into a cake.
Living The Red Life
Maximising Your Events With Bill Allen
Oh, yeah. Yeah. Well, hopefully we'll get you to Miami soon. But anyway, let's dive in. So let's talk about event sales. Right. So, you know, part of that, I think a lot of people, part of it is like actually launching an event and filling an event. And I realized after I'd done a few events like, hey, all the money is made like in the room. Right.
Living The Red Life
Maximising Your Events With Bill Allen
Yeah, yeah. I mean, it's just like, you know, we do all that kind of sexy stuff for like, you know, our big live virtual events, right? Everyone's segmented if they were on or didn't show. But it's really cool to kind of see it, you know, and I think it's not quite as needed, maybe. Maybe I'm wrong, but for when I've got, you know, 50 or 100, it's like,
Living The Red Life
Maximising Your Events With Bill Allen
you know, my, our event location is they're pretty much all in the room, but definitely I can see when there's, you know, you're talking 3000 people and it's like, yeah, a thousand are in the, in the hallways. Right. And doing work and digging little holes. Like that's a massive difference. You close a million.
Living The Red Life
Maximising Your Events With Bill Allen
Well, you could add a million and a half if you just got those other thousand people in the room. So.
Living The Red Life
Maximising Your Events With Bill Allen
Good. So last couple of questions, rapid fire for the last minute. I would love to put you on the spot and hear from you. So first one, biggest success that you're proudest of in business?
Living The Red Life
Maximising Your Events With Bill Allen
So can you just give a bit of an overview for people listening?
Living The Red Life
Maximising Your Events With Bill Allen
Good. Well, I'm glad you, yeah, come out the other side. And last question, an easier one now. It's social media and where people can find you if they want to learn more.
Living The Red Life
Maximising Your Events With Bill Allen
Great. Well, Bill, it's been a pleasure. Next time, hopefully we can record some content on the flight that we'll take together. Guys, I hope this, you know, pushed you. Maybe it's your first event, thinking about it, getting started, 15, 20, 25 people. Maybe you're already running them, not structuring them properly and you got some nuggets from today.
Living The Red Life
Maximising Your Events With Bill Allen
And at the very least, maybe you're at a Funnel Hackers Live or another event and now you can start to watch these things going on because that's also a great way to learn. Like once I really learned this, it's kind of fascinating to see it happen, you know, and you can learn so much from that too. So Bill, pleasure. Thank you so much. And guys, as always, keep living the red light.
Living The Red Life
Maximising Your Events With Bill Allen
Well, yeah. And I mean, just to talk about the data stuff too, like I was a sports scientist, so I, you know, and did, did a lot of spreadsheet and math stuff too. So I always geek out on it. And even today I was asking my tech guy to pull a report on a sales team and sales by, you know, revenue category. Right. And he's like, Why do you need all that? Like, so specific.
Living The Red Life
Maximising Your Events With Bill Allen
I'm like, I need it to make decisions. That's the whole point of data. So it goes into every part of the business. And I think it's fascinating with events because, you know, I'm a data guy. And even I probably wouldn't think about that. Like, hey, how many people... more could we have sold to if there was, you know, a percent not in the room at the time, right?
Living The Red Life
Maximising Your Events With Bill Allen
So it's pretty interesting and we'll dive into it in a minute. But for someone listening that doesn't maybe understand, you know, the event side, like what is, you know, what are these people earning or generating in revenue at events? Because when I first learned like many years ago, it was kind of crazy to me how much money can be made at an event.
Living The Red Life
Maximising Your Events With Bill Allen
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
Maximising Your Events With Bill Allen
Yeah, I love that. A few things I want to just highlight for everyone listening out the gate. Number one, I often say podcasting is such an awesome way because if you get someone listening to you for hours over a year, it warms them up, right? And webinars are very famous for selling high ticket because someone spends an hour with you.
Living The Red Life
Maximising Your Events With Bill Allen
But if you're listening, just to break it down, think about an event. Someone's leaving their family, paying flights, hotels,
Living The Red Life
Maximising Your Events With Bill Allen
probably going for three days right and they're spending 16 hours in a room over a two eight hour period so super warm plus there's this like whole energy thing right where they're like you know ready to take on the world and they love you and you're on stage and a rock star so and just to you know give context to my experience i'm yet to run like a big thousand person event we know they did one
Living The Red Life
Maximising Your Events With Bill Allen
during COVID and never did. But we've, you know, done probably 20, 25 more smaller events where we're talking 50 to 100 people and buyers. And, you know, we'll make anywhere from on the low end, 100,000 to our best one, we did 900,000. And obviously, my results aren't typical. And, you know, I have a captive audience and a big brand. So I'm not saying you'll do that.
Living The Red Life
Maximising Your Events With Bill Allen
But that really opened my eyes to the power of events.
Living The Red Life
Maximising Your Events With Bill Allen
What's up, guys? Welcome back to another episode of Living the Red Life. Today, we've got an interesting topic that you've probably not thought about. It's event sales and maximizing how much money you make in the room, okay? And joining me today, my friend Bill. He's a very interesting resume, as you could say.
Living The Red Life
Maximising Your Events With Bill Allen
Well, and especially the smaller sub hundred, like I think you definitely have, like you get diminishing returns as you do get bigger. So for like smaller people, 50, 100 people, you make a lot of money. Like it's crazy. Like I've had some clients make a month of revenue in a weekend, right? Or even two or three months. So it's, and it's more realistic.
Living The Red Life
Maximising Your Events With Bill Allen
And I mean, you know, every time we've sat to plan a thousand person event, it's like, I've sat with event organizers, like nine months. I'm like, The opportunity cost is like millions of dollars for effort and energy. And so now I just speak on other people's big stages and it's easier for me. But let's get into the nitty gritty. So, you know, maybe people are listening, right?
Living The Red Life
Maximising Your Events With Bill Allen
They're hosting their own little events now, 20, 30, 40, 50 people. And some people are hosting bigger events. What are some, before we get into the more tactical stuff, bigger picture, like three to five big tips for making sales at events?
Living The Red Life
Maximising Your Events With Bill Allen
Yeah, I just jumped in because I actually did this and I sat with like Jason, Flatlin and Bill, another friend, Bill does a real attorney events and a couple of other friends. And they really broke it down properly for me. And I went from making like 100, 150K an event, same amount of people.
Living The Red Life
Maximising Your Events With Bill Allen
The next one I did like, you know, 600K because, you know, I was always just teaching what I wanted to teach. And then I was trying to like fit a square in a circle. So I just wanted to emphasize how key that is.
Living The Red Life
Maximising Your Events With Bill Allen
He's put over a thousand houses, retired Navy pilot, made many millions selling his own info products. And he's helped a lot of big people like Funnel Hacking Live and big events add millions in event sales. And most fascinating I find is every time I see him, he's flown his plane to the event and often gives me, you know, offers me a ride home. But Bill, welcome to the show.
Living The Red Life
Maximising Your Events With Bill Allen
Yeah. Yeah, love that. And let's just add, I know we didn't plan to talk about it, but I do want to just do one minute on virtual events because that's how I started. Like we've run massive virtual events now. Like biggest one is 50,000 people registered and we had 10,000 people live, which is crazy to think still.
Living The Red Life
Maximising Your Events With Bill Allen
I've done very well with those, but like I think since COVID, like live events, virtual events have taken off, right? What's your thoughts on live virtual events?
Living The Red Life
Maximising Your Events With Bill Allen
Three days for us, we spend like 40%, 50% of our budget now because we tested that over like 10 of them.
Living The Red Life
Maximising Your Events With Bill Allen
You're a great Uber friend. I can tell you not many friends have offered to. I've been offered several times to fly home on their jet, but not with them driving it. So you definitely stand out.
Living The Red Life
Maximising Your Events With Bill Allen
Yeah, and we actually, again, being a data guy, we actually tracked close rate based on the day they registered. And as you would expect, the close rate was higher when they registered close to the event, and obviously show rate was a big difference. So day seven to 24 hours before, the show rate was almost off, like seven days out and beyond, because people forget about it.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Well, we made that mistake. So I got to 110 staff. Yeah, me. And I started hiring these great resumes, executives, and it was just honestly like some of my best staff are the ones that just have the good soft skills and attitude and personality.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
And then just a follow-up question on the failure side, how, personally, as an entrepreneur, do you deal with setbacks and failure?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Because I've got a lot.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah. I think that's not the end of the world. I agree. But I mean, it's so good for people to hear because we're maybe seasoned now. Yeah, of course. I hope it's helpful. Yeah. No, it is. It is because I think, you know, I work with a lot of beginner entrepreneurs and they're in a lot of fear. And when they have the setbacks, they think, oh, am I going to ever make it? Is this for me?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
And when you become more seasoned, it's like you just learn to roll with the punches. Yeah. It's like part of the day. No part of the week. Good. So last couple of questions as we wrap up today. I always ask everyone this. So if you could go back in a time machine to your younger self and tell yourself one thing, what would it be?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
That's a good one.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
However you're further out of business or something. Any tip for yourself or mindset-wise or something?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
I remember, I mean, I remember in my twenties, you'd have a white, I'd have a whiteboard in my house and you'd be up till 2am. Right. It's up in my office many times. Yeah, yeah, yeah. But also, I mean, you get to a point where you realize you don't need to do that too, right? I mean, it's fun.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
I think it's fun when you want to do it, but you also realize as you get... Well, it's a marathon. It's not a race. Yeah. And also as we get bigger, like over Christmas, for example, we gave the whole company 10 straight days off and people were like, aren't you working, Rudy? And I'm like, I don't really have any work to do because my work is my team now.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
And if my team are off, what are you going to do? Whereas... 10 years ago, I did everything, right? I would have been writing the emails, writing new landing pages, filming new ads, setting up the ads, doing the email inbox. So over time, I think you can step away more as you bring in the people.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Like buying a business.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
course thanks for coming here yeah this is a great convo and guys hope you learn a lot and got to see behind the scenes on one of the biggest ecom subscription plays that's around it's done under appreciate the knowledge here and as always keep working hard and keep living the red lie i'll see you guys soon thank you
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yep.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah, I'd love to dive in like, you know, in a minute how that all came about. Because like, you know, I've seen the same in my businesses. It's kind of like you launch with one thing. Yeah. And then you're like, wow, I'm crushing it here. And then it's sometimes like I'm making these brands a bunch of money. Maybe I should start owning the brands or owning a piece of it. Right.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
And then sometimes it's like, you know, I guess for you, you get so good at maybe an area or you master it from doing it yourself that it's like and there's a gap in the marketplace.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
My name is Rudy Moore host of living the red life podcast I'm here to change the way you see your life in your earpiece every single week If you're ready to start living the red life ditch the blue pill take the red pill join me in Wonderland and change your life What's up guys? Welcome back to another episode of Living the Red Life.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
100%.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah, I love that. And I think we glanced over it, but you've done it at a big level too, you know, like a million, you know, a million subscribers. And I remember like when I had my agency about 10 years ago, subscription boxes were like all the rage.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Like I remember at the time there's so many of them, but what are some lessons for, you know, someone listening that's an e-com play or in general building a subscription business? Do you have some kind of key things that you've learned?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
We're joined today by my friend Daniel, built a very big successful business that we're going to dive into, FabFitFun. You've probably heard of it. One of the probably most successful subscription econ models that I've ever seen. Daniel, welcome to the show.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah. And how have you, you know, like acquisition and growth of the customer base? Obviously, you had a good baseline from the newsletter. Yeah. But have you tried everything? TV ads, social ads, influencers? Like, what are the ones that you've tried and stood out?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Have you had success with, like, old school and, like, radio, TV?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah, so let's dive in. If someone doesn't know, you know, most people probably know the brand, right? But they might not know you're one of the geniuses behind it. Can you just give a couple of minutes on kind of yourself and what you do?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
So say you started again today and you could only pick one platform forever channel to advertise, what would it be?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
It probably, yeah. I mean, Meta and Instagram will become more saturated. And what about email? Like, you've done a good job there as, I guess, part of your... Email is always tried and true.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Yeah, and I think that's, like, when I was running big e-com brands, I took it biggest one to a million a day in revenue. Yeah, that's crazy. Yeah, it's big, yeah. But like text and push was like too underutilized, like ninja things that people ignore still, I think.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
And what about when we talk more about subscription? Like, do you think there's a lot of nuances in like how you position the offer and the product? I mean, obviously you are a. subscription box. It's in your core. But I see a lot of e-com brands trying to force subscription now because everyone says, oh, it increases valuation and LTV.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Like, how would you approach it when you're, like, trying to build out?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Well, yours sounded also like... You've become a bit of like a Costco.
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
And it's a great, it's innovative too, because if you're a consumer, like I'm very into like, you know, my health and biohacking and stuff. So like, I'm sure you get, you know, a lot of women that they want to stay cutting edge of the latest health gadget, right? Or beauty gadget. So, and you're doing a lot of that research in advance. So how do you do that?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
Do you have a product team and their only job is? Oh, I pick all the products. Do you?
Living The Red Life
The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim
uh so we were going to food and bev now so that's something yeah and what let's you know we talked a lot about the the direct consumer marketing side but obviously most of my audience are entrepreneurs and founders and ceos like me and you and business isn't without failures risks and mistakes along the way and yeah the bigger you get the harder the fall i always say so like building all this have you got any business lessons for the entrepreneur listening big things you you would teach oh man uh
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
When we come to creating that Blue Ocean strategy, a big, big part of it is testing, OK? Sometimes, mistakenly, we have this idea, if it's going to work, go ahead with it. And we never really stop to look from afar, is this working? We just believe it's going to work.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And he, you know, was one of the first marketers in our industry to really kind of get going with the info product education, selfie stuff. style ads on YouTube, Facebook. Obviously, info products have been around for many, many years, but he was one of the first to really crack the social media and ad side of it and was wildly successful because he was in this blue ocean.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Whereas if you launch the same you know, social media marketing course today, well, you're in a red ocean, a bloody ocean, right? Super busy, you know, super, super saturated. And there's probably a reason he's not running that same offer, you know, 100 grand a day in ad spend these days because it's, you know, now turned into a bloody red ocean, right? Which is what happens.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
and get going so it's really important when you look at this too you don't go you know hide in a dark room for six months plan it all and launch it because there's just no way of knowing you can do your research you can pay attention to the industry but it's kind of like you gotta test it my name's rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Every market hits that saturation point. And I find in the internet marketing, social media world, we're in that bloody ocean now, right? The ocean's red. And we've been working hard as a company in the last couple of years to create more blue oceans for our own business, right?
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And if you followed my journey, you know, I've branched a lot into celebrity marketing and working with celebrities because a lot of them have, it gives me the opportunity to work in lots of different industries and take my skills in marketing and and apply them into industries that are less bloody, less red, right? More blue ocean. And I've had a lot of success with that.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
I've also expanded into different continents. So, you know, something that we worked on in the last year or so was expanding internationally into South America. And, you know, we've done over a million dollars in that continent, growing our email list to 150,000 people.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
and had very high ROAS ROI versus ad spend because it's more of a blue ocean selling a similar product I sell in the US with way less ROAS, about 300% less ROI selling the exact same product. And you also, if you've been following me, know that I've turned a lot of my attention into TV in the last couple of years. You know, I filmed an Amazon Prime show last year that aired this summer.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And I've also filmed two other shows. One's currently airing and one is in production right now. So, you know, I've kind of switched what I'm doing. And part of that's personal growth, development and interest. And part of it's intentional. with seeing the writing on the wall in the industry. So you need to hopefully kind of look at that in your industry.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And if you're in an industry that's heavily saturated, which many are these days in the online space, because the last 10 years, everyone's kind of jumped on the bandwagon, right? Whether you're selling t-shirts, whether you're dropshipping, whether you're a coach, a consultant, a course creator, a software, right? Marketing software. Everyone has a go high level white label these days.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
So it's probably affecting most people. And a lot of you don't even realize, right? It's just this year's been maybe crappy and the last, you know, it was great in COVID and now it's terrible. And part of that's the economy, part of it's, you know, the whole COVID thing. But a big part of it is the last five years, right, is being buyer awareness.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And because of COVID, saturation in most industries. So It's so important for you listening today to adopt this Blue Ocean strategy, this Blue Ocean mindset, and look at your business and go, how do I pivot a little? How do I really create something that can stand out? How do I create something...
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
that can help me separate myself and give my business and my offers and products and my ads that clear differentiator, that clear unique selling point. Sometimes it's taking your skill set and applying it to a similar product, but not the same because the current one's saturated. Some of the time it's just rebranding and repositioning your product. Sometimes it's a... a specific delivery system.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
So you might have a way of delivering your product service or the result you're getting for a client in a different manner, right? You might turn it into a software instead of an ebook. You might host live events to do it now and no one else in your industry does live events. So there's a lot of options where it doesn't require you to start a brand new business. And that's very important.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
because I don't want you listening to this thing and you've got a, you know, blank canvas start all over again. It's not the case. It's maybe creating a new offer, maybe pivoting the current offer, rebranding the current offer, restructuring how you deliver the current offer. You know, if you have a physical product, it's maybe redesigning it. Maybe it's adding an ingredient.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
If you're a supplement or a protein bar, you know, the list goes on. Okay. And a big part of that, too, is looking at what everyone else is doing. Find that blue ocean that people are missing and understanding the customer. Right. What do they want? And also the overall marketplace trends. So trends change over time and buyers change how they want to operate and buy and purchase and interact.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
So look at the buyers, too, and you can't do what you were doing five years ago probably, right? So, you know, maybe you were making all your money five years ago in upsells. Now all your buyers in that skincare industry know what an upsell is and they're not taking the big bundles.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
what's up guys welcome back to another episode of living the red life today we're going to talk about the blue ocean strategy you're missing from your business and look if you know me you know i love red but there's one occasion when i love blue not red and it's when we're talking about market saturation and creating a blue ocean strategy or offer or product in your business now the opposite of that is my favorite color red
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Maybe you were making it five years ago with reoccurring subscription and you had a little tick box that auto-billed people and now... You know, people aren't ticking it. And, you know, the FTC and all the laws have changed where it's harder to do that. So you have to understand the general industry too, okay?
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Now, when we come to creating that blue ocean strategy, a big, big part of it is testing, okay? Because I think what we all sometimes mistakenly is we have this idea, I mean, it's going to work, go ahead with it. And we never really start to...
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
look from afar is this working we just believe it's going to work and get going and you know one reason I'm successful is I'm pretty unbiased and I move fast and I have an idea test it and and sometimes I'm so excited I'm like I'm gonna make millions of dollars with this and it flops sometimes I have a random idea on a Tuesday afternoon while I'm out for a bike ride and
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
we launch it and we do make millions of dollars and it's like oh that was pretty genius uh and there's no rhyme you know rhyme or reason um so it's really important when you look at this too you don't go you know hide in a corner you know hide in a dark room for six months plan it all and launch it because there's just no way of knowing you can do your research you can
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Pay attention to the industry. You can do all those things, but it's kind of like you've got to test it, and you've got to be willing to pivot and try a few things to find this. I was with a couple of my staff yesterday, and we were talking about how businesses started, and they were fascinated because we were talking about how a lot of big brands started, and I recommend you Google this.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Like, go away and Google... how a lot of big companies started and what they sold when they first started selling. And most big companies that you now know today that you love and you use, they've sold totally different products when they started, like totally different.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
Like, you know, they started selling toilet roll and now they're PayPal or they're selling their Toyota selling cars, something crazy like that, right? That's a made of example, but there's a lot like that. So, and I think that's so important to understand too with this because, you know, you just got to test stuff, right?
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
They stumbled, they changed, pivoted, and, you know, Toyota maybe started selling toilet roll and now sell cars. And if their CEO and their company and the founders were rigid and slow and... not willing to change and pivot, they would never be Toyota, right? And again, made up example, but there's a lot similar to that. And it's so important, I think, to remember.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And especially if you go away and Google it for billion dollar brands, you'll go, wow, and it should sink in a little. So hopefully that kind of helps shift your mindset too. And as you approach this, that's so needed because if you... stubborn and static and stationary on exactly where you're at, you'll die a slow death, right? The statistics of businesses aren't great if you look at them.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
You know, I've been able over the last at least seven years since I started my agency, I've got to see thousands of businesses. I've been in this industry a long time, 10 years or so now, like pretty intensely. There's very few people who make it to $10 million, right? And I know, you know, in my industry, I'm friends with everyone that is at that level and beyond.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And obviously, I'm across that barrier or that threshold. And when I look back, there's very few people that are with me, right? There's, you know, you get 20, 30, 40 of us in a room and that's it. And you have to reflect on why.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
where you have a bloody ocean, right? And what that means is that people are in there and it's very busy and it's messy and it's hard to stand out and you just can't get traction, which is probably what you feel right now, right? Most businesses, you know, I've worked with thousands of businesses and most of them They can't stand out. There's lots of competitors. They don't have the USP.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And when I reflect on why and look at all my friends that are at that level, and then the thousands of people I know in the industry that I see at, you know, every Grant Cardone ClickFunnels event and Facebook groups that aren't a big common denominator. There's a few. Right. But one of them is this blue ocean strategy.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
All the successful people over 10 million, they have a somewhat of a unique offer. Right. I had a podcast a few months ago with the clever investor. Yeah. one of the first in the real estate space, did tens and tens of millions of dollars. He couldn't do that now if you launch that same product.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And if you go listen to that podcast, you'll hear how he's now pivoted to sold the business and he's now pivoted to home services, taking all his marketing skills and creating home services like floor laying laminate businesses and And he's just running all the marketing and business side because he's got the skill set from doing it in this industry.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And now it's a blue ocean there because that industry aren't running crazy funnels, ads, call centers, which he knows how to do. So I think it's a great example, hopefully for you of like a how people, you know, at the top are operating and how they're creating these blue ocean offers. Right. And you should go study them. And then also how.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
People are pivoting in industries too, which is okay, right? If you're listening to this and you're kind of lost and you've been doing something for a couple of years, like I've reluctantly closed down and wound down a couple of businesses, not intentionally, just I had another off opportunity or business take off.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
You know, I killed my fitness company doing a few million a year and I quickly regrew an agency beyond that. Then I slowly set out my agency. We still have it. You know, it's kind of more of an in-house for now, our clients and stuff. I'm friends, but we still have it. And, you know, I grew this company and we did tens of millions of dollars since, which I wouldn't have done in my agency.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
So every time I've given something up and pivoted the business, it's, you know, touch wood so far, it's gone to much greater heights, right? At least 100% or 200% bigger within a couple of years. So it's also okay to do that. You shouldn't be having shiny object syndrome and changing every month.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
But it's OK to pivot when you see a change in industry or an opportunity, which is what I saw both times. OK, so there you have it. You can go research Blue Ocean. And I did an activity with a lot of my members a couple of months ago or a month or so ago where we actually use ChatGPT to brainstorm.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
So we put in our products, our offers, our unique selling point, what made us unique, what we were great at, and then actually worked with ChatGPT to start brainstorming some blue ocean opportunities, um, within that. And, and all the members got a ton of feedback, great ideas, ideas that I would have come up with if I sat one-on-one with them. Um, and some of them are implementing it.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
So I recommend you go ahead and do that too. If you're kind of like starting this or sat listening and you know, you, you're kind of like, where do I start? How do I brainstorm? Go, go let chat GPT do the heavy lifting. It's very, very smart. Um, It's going to give you lots of crazy good ideas and you can take that idea and compound on top of it, okay? So there you have it. That's a wrap.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
I hope you guys are good and I will see you very soon. As always, keep living the red life. Take care.
Living The Red Life
Find Untapped Markets & Dominate with the Blue Ocean Strategy
And then you see a few businesses that skyrocket. And a lot of the time it's because they have this Blue Ocean strategy and Blue Ocean offer and product, right? There's lots of big examples of it. Airbnb, Netflix, Uber. And there's lots of smaller examples, too, of this blue ocean, even in our industry. Right. So, you know, I've worked with Tai Lopez for many years, become a friend.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
I knew you were doing video education.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Well, you only need a few of those big.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
When you start selling hundreds of thousands of bottles, it changes, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah. So what else marketing-wise? Like one thing I want to talk about that I know you're doing a great job of is increasing average order value. You know, your free 4X, what the customer pays. What are some ways you're doing that? Obviously, you have a lot of products. Are there any tactics and stuff you're doing online?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
like one dropper full sometimes literally can take change a dog's life so and that led to you have a massive subscription right thousands of customers on repeat billing yeah so how did you build that side of the subscription being able to offer them hey you want free shipping let's just check out yeah so it's like a club or like they get a special
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah, yeah. But I think also doctors and vets, somewhat in their defense a little, is they're also scared of losing their, you know, stuff, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
But I mean, a lot of like you walk into a pet store, a vet and they're, you know, even what they sell is all the crappy pet food and crappy products. Right. So, yeah, I think we're in a bottle.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah. Over time, you kind of look back. And I know another big step for you now is, you know, you've already become so dominant in this industry, but maybe expanded into retail and building out that side. So any other you know, we've covered a lot already just as we come to a wrap today.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Any other big breakthroughs in marketing or business that you want to share with the audience that you've had along the way? Like. I know the community has been big, the education you've emphasized. I know you're running a lot on the ad side. And maybe let's touch on that. So you're running Facebook ads, whatever ad platforms and socials.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And you're spending thousands a day, right? Yeah, absolutely. On those platforms.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And you've got the podcast as well. That's right. And socials, organic.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah, great. What about influencers? Doing much with influencers?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah. It's not just like a box of chocolates where anyone can eat it. Right. There's got to be a reason.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah, well, and I'm excited to have you on. Obviously, you're a client working with us on the marketing side and in our new TV series where we're telling the whole story and also the controversy, which I'm excited to dive into. I came from a health background. The medical world is a whole industry by itself and sometimes battling that can be tough with alternative medicine.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
You know, that's why the education is so key, because most people don't even realize it's an option. Right. Then the dog has cancer. The vet goes take these pills, maybe the tumor, you know.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
you know exactly yeah you've really gone above and that's why the brand's grown and grown so big and i think that's a great lesson if you're listening like you've gone beyond the direct response just ads landing page shopify store like you've really built a real brand a real community you're doing all these challenges the educations the tours the podcasts the spending the time at the grassroots.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And that's why you have a brand for many years. So last couple of questions for you as an entrepreneur. I always ask everyone, like we've talked about the wins, the big, you know, amazing things. What's one of the biggest losses or challenges in business that you came through and come out the other side? Gosh, losses. or difficult moments, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
I always remind I'm like, you know, the best product in the world. If no one sees it and never help people.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Yeah, I think we all get into business and great product is just going to sell. But it's like.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
that damn movie build it and they will come no they don't yeah they don't constantly tell them in their face yeah and once you build the product you have to literally just become a marketer because your main job as a ceo is to now just get it to the world right like that's how i and i failed for many years until i realized that and then when i realized that i got a hundred thousand people on my fitness programs and changed a thousand tens of thousands of lives right
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
It's a great, great reminder to finish. So let's leave that last quick question. If someone wants to find you, maybe try the product, maybe they have a friend, relative with a pet that could use it, where can they buy it?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Love it. Love it. There you go, guys. That's a wrap. Fascinating episode. Hopefully some great takeaways and learning how to push through in this whole new industry with everything almost against you. But you've done it and you keep doing it. So congrats.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
I think dogs and pets is a great starting point for that because it's even harder to penetrate the human side. But I personally, I've had over 20 dogs through my life and seeing the power of natural remedies and alternative remedies. So I'm excited to talk about that and also how you just built a brand so big, so fast in a brand new territory, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And guys, keep crushing it. Take care of your pets. I'll see you soon.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Because CBD, you know, I remember when it kind of blew up during COVID and I was helping people with it and it was the wild west with Facebook ads and socials. So let's start there maybe, right? Like how did you build this brand in this new territory so quickly?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
We got 100,000 customers, right, over, you know, hundreds of thousands of bottles sold. There's got to be some strategy there, not just a great product. A great product goes a long way, but you still need marketing.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
But RA can be pretty bad, too. I've had clients back in the help when I was a personal trainer over a decade ago, and it was very, you know, bad for their day-to-day life, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And most of the medical just alleviate the pain. They don't, you know, there's no...
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Well, I remember it because my clients, their immune system was constantly low because of it. Right. Couldn't claim to.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
So what are some of the things you're doing to generate thousands of sales a week and a month like that?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
You never get that pamphlet. Yeah, I mean, I even find that fascinating in American medicine. Like, I remember moving to America, and you see, you know, coming from England, I see these ads on TV, right? And it's like, you know, this beautiful ad can cure all these things, and the last 20 seconds may kill you in 22 different ways. Exactly. would laugh about that.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And it's sadly the same in animals and the same in humans. And so I think what you're doing, you know, is obviously as an animal lover, it's great to educate the industry because the sad reality in both the human health space and animal is a lot of it too is just absence of education for the consumer. Right. And obviously CBD has come a long way in human health, but also animal health.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
So can we just talk quickly to catch the audience up maybe? What is some of the products you have and who are they for? You know, how do they help the animal?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
They're very big in America, not so much.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
America breeds a lot of dogs for fashion.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And now you've had thousands.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
couldn't find a product for my own animals i became that person well a lot of the best you know as entrepreneurs 90 of entrepreneurs i work with at least they're you know they're people that saw a problem in the market most of the time they were figuring it out for themselves in some capacity right like i got into fitness because i wanted to get into shape and all that and then i started helping other people right and a lot of the best products i think come from either your own like
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
gap in the market or figuring it out, or you have, you know, maybe on a bigger scale, like Elon Musk, you want to solve a world problem, right? Like have a, you know, a different place to live. If you're in Elon's position or here, like a different alternative path to medicine for the dog. So, so important.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And I would love to talk, you know, obviously this is a business entrepreneur show and we're all, a lot of us are marketers, business owners. So I'd love to talk about the tactical side too. Because obviously listening, you're passionate, you know, a newish market emerged, right? You went all in, but let's now cook. We got 100,000 customers, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Today, we're going to talk about one of my favorite topics. No, it's not red. No, it's not cheese. It's dogs. Angela, welcome to the show.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Over, you know, hundreds of thousands of bottles sold. There's got to be some strategy there, not just a great product. A great product goes a long way, but you still need marketing.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
So what are some of the things you're doing to generate thousands of sales a week and a month like that?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
So you were doing grassroots, outlets.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
So I know you've built one of the biggest pet CBD brands in the world, over 100,000 beloved pet owners, vets using your product. You're changing the most important life there is, the life of our dog or animal. So excited for you to be here and talk about how you got this brand to become one of the biggest, best in the world and over a quarter of a million bottles sold, if not more at this point.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Well, I imagine just to pause, I imagine the vet side's a big piece, right? Because it's adding that level of authority almost, right? It's great when the product owner says it's great, but everyone says that, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
So like having that third party validation, like how have you, you know, if someone's listening and they have maybe a supplement or a product where they want to get someone to endorse it, how did you go about that?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Create partnerships, joint venture deals of any kind.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Well, let's talk about that. Because yeah, I know you're, you know, on the stat side, I wouldn't share your exact figures, but I know you have a high lifetime value, a high average order value. You have lots of repeat customers. So can we talk a little about the strategies you have in place to, let's start with acquiring the customer.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
I know that you spend thousands on ads and there's a few kind of key ads that work for you. Do you want to take everyone through what they are?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And a lot of fun stuff. So let's dive in. If someone doesn't know who you are, do you mind just giving the audience an intro?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
It's so important if, you know, if you're listening, like the pictures paint a thousand words, right? So I know, you know, when we sit down on our kind of coaching sessions and go through your ad manager, for example, three things that stick out for me is tons of before and after photos, right?
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
And obviously with ad compliance, you have to be careful about those, but you have some great visuals of lump sizes, all of those things.
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
customer stories right like the you know every pet owner knows how precious their dog is right their pet so uh the the testimonial side and the customer story um is so important and then i think the third one is what we talked a little about is education right like especially in a newer market where uh the customers may be less educated you have a percent that are educated that are looking for the product but you have a massive percent of uneducated buyers that need to learn and
Living The Red Life
How Angela Ardolino Turned Her Dog’s Cancer into a Movement
Well, most doctors, well, I've learned health-wise, doctors or vets or whoever, they don't know enough about it. They just say, they just like fob it off, right? Because they don't want to say, I don't really know. So they'll generally say, oh, no, I don't think it's well-researched.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Someone comes to you an hour later or a day later or a year later, however long it takes on average, how does their life, what did they come in with and then how does their life change?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah. Yeah. Of course. That's why. Yeah. But, but so, but how do you, if you, you know, for people listening, how, how'd you, how'd you control that? You know, how'd you build that? Like, obviously for me, it was natural. And for some reason from my childhood or genetics or something, I didn't train that. It's just how I was. But a lot of people, they have to like, I mean, train that muscle.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
In Anonymous, they say the first step is acceptance or awareness. Accept your position. Yeah, yeah, yeah. Because I do think that's important, the first steps to realize, hey, these people are all miserable, but I don't have to be.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah. Because it's not just people being miserable. I'm using that as an example, but I think broke mindset as well. Like people are bad money mindset, right? Because I see that with a lot of entrepreneurs, they get a little success and then family and friends are like, oh, don't invest in that. Don't spend in that. Don't.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
You're one of those. I was, I was. And then over time, I, you know, really, really saw more the power of it and how controlling it can really change and shape your life and success. So I'm excited for today and talking about it. So let's start with who are you and what, why do you, you know, what do you do?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
And they have no right, like they're not entrepreneurs. It's like someone 300 pound overweight saying, oh, don't go to the gym. Don't eat a salad. It's like, that would be stupid to listen. But you listen to broke people tell you not to invest in something, right?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
It's not your fault you all have white fur as a sheep. I'm the purple sheep. You actually are normal. I'm the abnormal person.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
It was a big pivot for me because in my early 20s, I would try and debate with everyone like in a healthy way, like no money is good or I should spend more money to make more money or like if they were miserable, I'm like, well, you can quit your job. You know, I would try and have these debates with normal people like my family.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah. And you're like so passionate about it because you're an entrepreneur. You're like, you can absolutely start a business. You realize you don't have to work that job for 40 years. Right. And it's just like talking to a brick wall, you know? So then once I got to probably 28.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Like, even when my mom or close family would talk about, like, money or savings, I, like, they would even say 10 minutes later, are you listening? And I'd be like, no. I'm very transparent. Like, they know. I'm like, no, I'm not listening. Maybe you're just stubborn. Oh, yeah. But I would learn to, like, just switch off.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
When I tell them I got the force field around, anytime you talk negative, you complain, you talk about a problem, a bad money thing. I just, it's like this force field goes around me. I can't, it doesn't penetrate through. It's like a movie. Wow. That's awesome. Nice. But how'd you build that? How'd you build that?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Love that. And if people are listening, last comment to them. Where do they start to learn more about this? Where can they go to learn from you? What books would you recommend?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yes. So last question. If they want to learn more about you, contact you about any of this or find out more about what you're doing, where do they go to? Yeah.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yep. Well, guys, I hope you enjoyed that. And hopefully you learned a lot. And it really got you thinking like the more billionaires I've hung out with and the highest top athletes in the world, they all are, you know, I mean, the progression from mindset and personal development is this. And it's so important as a business owner because you get so much thrown at you.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Controlling your energy and environment is key for not only success, but I think sanity just as much. So I hope you enjoyed today's episode and I'll see you guys soon. Take care. Keep living the red life. Thank you.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Sure, sure. Okay. And then let's fast forward to today. What do you do with your clients and when you speak and how do you help people?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Great. And let's break that down. So just for the audience. So someone comes to you an hour later or a day later or a year later, however long it takes on average, how does their life, what did they come in with and then how does their life change?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
So how do you define and separate energy and mindset? Because a lot of that kind of crosses over into, you know, working on your mindset and then obviously controlling your energy. How do you separate them and where's the slice down the middle?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
But I bet there's a lot of people listening that believe in mindset and personal development like I used to, but they don't believe in energy work and energy stuff.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah, yeah. It's interesting. So what would you say to someone that maybe believes in mindset and they do personal development work, but they don't understand the energy side?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
So they are doing energy work without knowing they are just by doing personal development.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Okay. It's just interesting.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
They don't have to know. Sure, sure. So I had this... Here, you can quantify this for me. So I had this thing about eight, nine years ago. Uh...
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
around mindset and i so i've always remembered it because i travel a lot and my immune system gets damaged and stuff and i've always had a weak immune system and i heard gary vee say one day that about 10 years ago he was traveling and really busy for business and he would get sick a lot and he decided one day he just was never going to get sick again and he's never been sick since oh believe it i 100 believe that so break that down for me how does that work
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah, yeah. And to use stress as an example, you really control how you process stressful, potentially what you perceive as stressful situations. And the biological or scientific side of that is when your stress cortisol increases, which then can increase inflammation, lower your immune system and do all these things that can...
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
make you sick as an example, or make you make bad emotional decisions as an example, right? And then obviously, when cortisol increases, your energy changes, right? Your attitude changes and all those things. So I think that's a good way to
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
maybe understand if you don't fully understand it like i didn't used to and then i kind of connected more of the dots and i do think it's so important talking about the perception because i see staff a lot that get stressed right my own businesses i had two staff yesterday that were hosting a live call uh with one of my celebrity clients without me i wasn't on it
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
And they were so stressed for like a week about it. I'm like, and they were nervous. And they kept asking me questions. And then yesterday was the day of the thing. And they were asking me more questions. I'm like, you guys are overthinking this. Just start the damn Zoom call and let him speak.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
And then I had someone else that was stressed a week or so ago. I don't remember who, but they're so stressed about something. And I'm like, look, you should be this stressed when you get a half a million dollar lawsuit, not when you've got this little client thing or whatever it was. I don't even remember what it was. Someone was late or they were behind or something.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
But it's interesting how that perception controls your chemical response in the body, which changes your energy, right?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
But I also think it's lack of experience.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah. And I think some part of it in business is getting your reps in. Right. So like those two staff that were stressed about hosting the live Zoom for the celebrity, they've got to do it again in two weeks. And that stress level should, in theory, be a lot lower the second time.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
And then again, and if they do it every two weeks for a year in a year's time, there's probably very little stress at that point because they've built confidence, too.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
In my sports science days, we call that the autonomous phase. Exactly. We move into doing something without thinking about it.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
So let's get back to a bit of a good like intro and segue. How do you then hack the system when you're working with high performers to control this, manipulate this or manage this to be the best version of yourself in business, sport, success, family, whatever?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Yeah. And I have another tip for that example. If your spouse ever late, what I actually do is I just tell them to arrive an hour early.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
That's another secret for you guys that I learned. But no, I like that. So let's run it one more scenario. Let's say the staff member was supposed to do a big report for a client, forgotten the client's upset. How would the business owner listening go through that process?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Joining me today is Julie, and we're going to have a really cool conversation about energy, how you optimize your energy to win in the game of life, the game of business, and
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Well, I mean, for the business owner, how does he control his energy?
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
Right? Because he's upset that his employee and he's dealing with an upset client at the same time. He's getting a double whammy, which a lot of these people, you know, listening probably.
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
why your energy and controlling your energy and environment is so important this is something i'm a big fan of especially in recent years so excited to dive in welcome to the show hi thanks rudy so so let's dive into energy energy is this funny thing uh i was a scientist a sports scientist and then i got into business uh and i used to like not believe in it all as much so i was like unless i can measure it and see it in a scientific paper
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
of what happened all right what's the solution i mean it sounds simple but most people don't do that they just fly through it trust relax just pause for a minute good and then back to the bigger original question what other tips for people listening entrepreneurs to manage and maximize their energy to maximize their performance in life what else should they be doing
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
and say someone's listening and they want to get into they're already into personal development right a mindset stuff and then maybe they're listening they're like oh the next thing is to really understand my energy and control my energy uh not only of myself but of other people in the environment i want to talk about that last the kind of last but not least because i think it's great to working on yourself but i am a big believer of
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
You're most like the people you spend your time with, not because only of their mindset and how they perceive things, but also the energy. Like if they're all miserable, you're more likely to become miserable to lower vibration. Yeah. So how do they how do they see that and understand that and process that? And like I always said, even before I knew what energy stuff was, even as early in my 20s,
Living The Red Life
Julie Edmonds on Subconscious Healing for High Performers
I say I lived my life even in England in this like bubble or force field because everyone was miserable there and they didn't have goals and dreams. You're bulletproof. I had this little golden bubble around me in my head because I was so different. Yeah. And then eventually I moved to America because I was like the purple sheep, you know, in this.
Living The Red Life
The Triangle Method: Brian Tracy’s Framework for Effective Leadership
Brian Tracy is a legendary figure in personal development and business strategy. As the founder of Brian Tracy International, he spent decades helping individuals and organizations sharpen their goals, grow their income, and lead with confidence. With decades of experience and over 80 books to his name, Brian remains committed to helping people unlock their full potential and achieve success.
Living The Red Life
Secrets To Success From Finanical Master Greg Herlean
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So I'm an investment more than I am a client. Yeah, I always say that. I say the best attorneys and accountants should save you money, not cost you money. It's an investment. Yeah. Absolutely. Yeah, yeah, yeah. And I think another, like general vetting practices, I would love your opinion, but like I actually, obviously I know a lot about it now, but I'll quiz them on a couple of these things.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah. So if I'm using my house, for, yeah, I've had my guy a long time now, but I guess if I was approaching it again, I'd be like, if I was using my house for a few weeks, a couple of weeks for business and events, can I do anything with that? And if they say no, I'm like, okay, next. So I think it's like, what's some good questions to ask, I guess.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
And one good one, too, is I always ask, what's your biggest client net income? Because if you're the biggest client, I moved a accountant one time because he literally said to me, oh, you're the highest earner out of all my clientele. I was starting to ask him to do these advanced things I was learning from other people. Yeah. And then I was like, that's a big problem. You're the experiment now.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
He's like, I don't really know about it. I'm teaching him like the conservation easements. Yeah, yeah, yeah, yeah. These things, right? So I love that. So last couple of questions we wrap up today. We talked a lot about taxes and all the tax stuff, but you've built big companies too, right? And big successful companies. I would love a couple of tips more on the building of the business side.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
You know, hundreds of thousands of followers, views per video, and the social media side. So two questions. Business tip, give us a top business tip, and then top social tip.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah, I always say that. I say the best attorneys and accountants should save you money, not cost you money. It's an investment. So if someone's listening that's in that income bracket, maybe doing a mil or two a year growth, and they're taking home three, four, five, 600K. What are some other more advanced things they're not thinking of? Spending money for a deduction is development.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
You know what I'm saying? The way I always explain hard things, like I used to computer game a lot as a kid. Okay. And I always say the hardest thing you're facing is like the end boss of the computer game level, you know, and play, play,
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
you have to kill the boss to get to the next level right that's how i've like learned to consume business yeah and i think i think successful people have coping strategies like that they're different for everyone right like that's your one yeah you just said my one's like okay i'm facing the big boss on the end of the level now to get to the next part of the game uh and it's true you know i i always say
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Boxers are used to getting punched in the face every day and you have to learn in business. It's just the same Yeah, right. So last question on social media to you. Yeah, you get millions of views on your content What are some social media tips show up every day?
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah, we're pretty good at that, like probably not as good as you, but it's funny because I have a big community and they'll ask me this and then you pull up their profile and they posted three times in the last month, right? And they're like, how do I go viral and get following? And it's like, guys, it's foundations, right?
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah, I think there's this like general misconception of taxes that they're all bad, terrible, blah, blah, blah. But it's just like, it's kind of the famous saying, right? There's two parts of life that are for sure, death and taxes. Right. So once you accept that you're going to die and pay taxes, then you just got to figure out how do I legally maximize, you know, my tax strategy.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
You can't be the next LeBron if you play basketball three times a month, right? They're playing three times a day, and they're the best players in the world. So there's so much in business. I think it's that. So actual last question, how do they find you if they want tax help, tax advice, see more of what you're doing?
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Call me. Call me. Let me know I'm slacking because I show up every day. Yeah, good. Love it. All right, guys. Well, that's a wrap. Hopefully you got some inspiration there to learn more about this side of business, which is often ignored and so important and some good tips. And hopefully you can make tax year a little better next year. Until next time, keep living the red life. I'll see you soon.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah. I learned, you know, I kind of, I think I'm pretty good in business at like hiring experts and the right people. So as soon as my tax bill started getting over like six figures, I was like, okay, I got to go see someone. And you know, I'm lucky cause I've been in masterminds for eight, nine years teaching Facebook and marketing.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So you, you always meet a lot of really successful people there and they intro you and And I learned so much in the last few years. Like I went down a rabbit hole, studied it a little. And now, you know, I know how to really navigate it. But if someone's listening and they've not done that, what are a few just like intro tips on like understanding taxes and entrepreneur?
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah, yeah. And I've seen that with members and stuff. They tell me what they're paying and buying. I'm like, yeah, I mean, are you using that for business? Yes or no? Yeah.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
yes you are okay well well then it maybe should be a business expense and i think the other thing that i learned like over the years with taxes is um you know a couple of tips like splitting bank accounts obviously first thing and then just being smart with
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
cards and how you're spending stuff like uh being conscious of okay i'm on ebay to buy this macbook that's going to be for my office with streaming live content i'm going to use the business card and then okay now i'm buying a you know blah blah something for my house a pair of trainers for me to wear personally well that's personal trainers but now next week i'm buying red trainers for a photo shoot
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
well, they're just intended for this photo shoot for my business, and that's an expense.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah, and I mean, just to add to that, like what I started to learn is a lot of it is common sense and segmentation. So common sense is, am I using it 70% of the time for business? And can I prove that? Great, I can write that amount off, right? And then also segmentation, like,
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
You know, if you want to be really clean, my understanding at least is, well, if that's in a new LLC bought by the LLC for the yacht rent, like if you were doing yacht rent. Yeah, exactly. That would be the cleanest way to do it. Right. But we as entrepreneurs don't always know that. So we buy with our personal car and we have to try and justify it. Then we get audited on the back foot.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
And I have been audited. I paid zero in fines. Really? Yeah, yeah, yeah. Your stuff is tight. I spent 30 grand with attorneys explaining it all in six months. But yeah, I paid zero in fines. But that actually taught me a lot. because there's so much to prep when you get ordered to. And we had most of it, but it's like hunting it down. Yeah.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So now you get it on the front end, so that the back is a lot easier. Yeah, yeah. But the first time we weren't. So if you're listening, I mean, wow, Rudy's a tax expert. He's like an expert in the school of hard knocks, right? Which is sometimes a really good thing. Especially at young age, you know, I'm 33. So now for the next 20 years of business, I know.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
But yeah, I think it's so needed, especially once you're, you know, once you're earning over half a mil or even two, 300 grand net, like that's when you can get more creative with
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
you know tax strategies that are of course legal but I think it's so important so if someone's listening that's in that income bracket they're maybe doing a mil or two a year growth yeah and they're taking home three four five six hundred k what are some other more advanced things they're not thinking of maybe yeah so I love that so two things I like to
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
That's such a good one because I learned that a few years ago. So it's like, Basically, just to break that down, if you're listening, you finish the year 400K in profit. You have 200 grand sat in your bank account. You can put some of that money into an investment fund that you still own and control.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
What's up, guys? Welcome back to another episode of Living the Red Life. Today, we're going to talk about your favorite topic.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
And then you can now use that money to then go and invest in a new business or something that you were going to do next year anyway. But now because you're doing it as an investment vehicle versus... leaving it in your personal bank account, which most of us entrepreneurs do. We would just take the money back out next year. Exactly. But now we've lost 40% of it because we pay tax.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So it's so important that one, once I learned that one, it's a great one.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
taxes i'm here with my friend carter he is one of the top tax experts you've probably seen him on social media with the viral reels but here we go let's talk taxes welcome to the show buddy happy to be here brother so fun topic yeah right yeah yeah i don't actually mind it because i've learned it yeah your job is to educate entrepreneurs like me 10 years ago that had no clue yeah what the heck to do with taxes right so how did you get into this
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
And I think the key there, because people have missed it, but I learned this too, is you get a million dollar place, you get a $300,000 cost seg and ride off. But the key part that you brushed over is you only put 10% down. So you're putting 100K in to get a 300K deduction. And if you pay 40% in tax, you're actually saving about 40 grand physically.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Plus that 100K went into a property that you now own. That's going to go up in the value. Right? And we've started doing that. And now I married my wife's real estate.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Can you explain that? That's huge. That's the Trump strategy. I learned that too. Again, I'm not a tax expert. This is not tax advice, etc. Speak to the show.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
But if you're married and one of you is spending over 50% of their time in real estate and full-time real estate professional, and I mean, you have to log minimum 15 hours a week or something, we log it in a spreadsheet and track what she does. Again, because I've been audited.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Then, you know, and now we buy real estate, then we can do a cost seg. And because you're a full time real estate professional, you get like what's called accelerated depreciation. So you can write off more in advance versus a normal person is my understanding at least.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So that's huge. Yep. And another good one that we've used a lot is I own or rent very expensive places to live on the ocean, you know, penthouses. And we run mastermind events there, VIP days there, staff days there. So we do what's called the Augustus. We use the Augustus rules. So we get, I mean, 11 or 14 days a year. And basically we do comps against the Hyatt hotel next to us and nearby.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
And we get a quote from them that say $3,000 a day rental. We save that and then we bill 14 times free.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Yeah. And I would just add to that. If you're going to do it, again, not a tax expert, but my advice or what I've at least done is log the days in a spreadsheet and then we film each mastermind day. So we have plenty of proof. If we ever need to prove on that day what happened, we're filming the eight-hour mastermind event. So we can say, yeah, here's the eight-hour proof.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So those are some huge strategies and ways to increase that. And I learned this, the person that taught me it a long time ago told me a funny story. I don't know if it's true, but basically all the politicians invented it because they owned houses on the Augustus golf course and they wanted to rent it out in Augustus. So they created this tax rule for them. Absolutely.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
Good. So we took some sexy advanced strategies. I think they're super cool. And of course, they should all be done legally, correctly. Don't make it up or scam. We're not obviously suggesting that. And it should be for genuine purpose.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
done 50 right is 100 wrong period if you do a half ass yeah it's not gonna work yeah so it's either done 100 right or it's 100 wrong i want to be clear on that yeah and we always you know for me at least personally like if i want to buy something or write it off or understand it even before i buy it if it's a big purchase like a boat or something right um i'll say hey
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
this is what I want to do and how I want to use it for my business. And then I'll go to my tax expert or whoever, accountant, and I'll say, how do I do this the right way to make it clean? And again, you know, I sound very organized, but for four or five years, I wasn't as organized and I had to go back and catch it all up and hire, spend a lot more time cleaning it up.
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
So I've just learned from people way more successful than me that get it clean up front, it's going to be a lot safer and easier and more efficient. One thousand percent. So next couple of questions for you. People are listening. They're like, holy cow, there's a lot to this. Yeah. How do they find that?
Living The Red Life
The Tax Loopholes You’re Missing - Carter Cofield
And, you know, for a few years I hired terrible cheap people, messed it all up, had to redo it, refile, absolute nightmare. And I know most people listening and going through that. How do you find someone good?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
You know, this year's Eurovision, it was a very epic performance and display.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Well, and I always say, you know, entrepreneurship, you have your ups and downs, your highs and lows. If you're a pro athlete, you get injured, right? Or you don't get picked for the team for the Olympics. And I think singing, you know, I'm not into that industry. But anything where you're trying to be the best at what you do, it's full of ups and downs.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Yeah, I can see that. biggest failures so so last question or couple of questions i always love to ask if you could go back in a time machine to your younger self yes what would you give as advice
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
And then last question, people watching or listening, first thing they want to probably do is say, well, I've got to see her sing now. I've got to see her sing. So how do they watch, you know, Eurovision or some of this?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
179 countries it was amazing it was a great year for me love it congrats congrats congrats good well that's a wrap guys hopefully you enjoyed you know different industry but the same success principles the same mindset principles um and that's you know obviously what this show's about is how to be successful and how to build your business and you know half of that or more is in the mind so thank you for coming on and as always guys keep living the red life i'll see you soon
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Well, the bigger you get, the harder it gets and the more challenges you have. Exactly.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
And that's what today is about, your success and the highs and lows in the singing world, right?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Well, also it's like, you know, the entrepreneurship, you're chipping away every hour of every day. Yes. But you're also like practicing, but everything comes to one moment, right? Like the big, you know, on stage.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
I think what's interesting with entrepreneurs is like, I've had a lot of wow moments too, right? Big stages and Amazon Prime TV show. But because I'm so competitive, I'm like, yeah, that's cool. But I'm like already onto the next thing, right? And some of my friends and family almost say like, Rudy, you got to stop and enjoy the moment. Yeah.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
But I'm like, I think ultra successful people, they're like, by the time the moment comes, they're already like- It's so true.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
It's very hard if you're not an American trying to break in in the singing and all that.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life what's up guys welcome back to another episode of living the red life today i have my friend in town nutzer she's a very famous singer you may recognize her from american idol finalist there and has done a whole host of things this year in particular
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Yeah, it's funny because I just filmed a documentary on myself and I say part of it, I'm like, I think I'm delusional. And that's why I'm successful because you have to be like so delusional that you believe in yourself. Like you're going to go from Georgia in Dubai, apply for American Idol and then somehow get in, right? You got to be delusional.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
But that's what makes the best, you know, and Muhammad Ali is famous for saying, I am the greatest. Yeah. When he wasn't, he was just starting his boxing career, right? So that successful trait lives on. And also, you know, you said I'm from England. If I walked around in England like this, I'd probably get attacked, right? No one in England dresses like this, right?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Especially out of London, like in a small city. So you have to be a little different to be successful.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
yeah be yourself of course and that's when you actually you know me and Tim Story which is talking about this I think you get the biggest breakthroughs when you actually embrace and become yourself because people are too scared exactly exactly and also I've realized that for example I have like big thing right and then
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Well, the bigger you get, the harder it gets and the more challenges you have.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
go like this yeah yeah you have to yeah yeah after a while because like you know i've been advertising online and stuff for nearly eight nine years yeah and i think in the first couple of years it like each comment started you've analyzed it bothered me a little you got yeah but but now the last five six years like genuinely i laugh at them now i don't even see them my team handle them like you get to a point where you just kind of
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
you know, just get on with it. And you have to be true to yourself and know that you're doing good and you're on the right path. But I mean, a lot of people listening, actually, they allow it to impact them too much. They get too bothered and too upset. And then they question themselves. And it's like causes this snowball effect over this one random person in their mom's basement.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
And I'm sure you're getting a lot in the last two years, right?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
represented Georgia in the Eurovision, which if you're American, you may not know, but a lot of famous people came through it in England and Europe. It's the Olympics of singing, right? Welcome to the show.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Yeah, and just switching gears to something you said earlier, because I want to ask you, you said you're going bigger every year, right? So American Idol, Eurovision, 2025. What are you going to do?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
every time i've moved my life's got massively better yeah and uh one of the first podcasts on here was grant cardone and he said the same he said every time he moved it pushed him and his life got better and i was actually thinking back the other day like what are some of the biggest things in my life like cheat codes or hacks That made my life significantly better, right?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Like miles better, right? Not like a new car or a new watch or a new friend, but like miles better that I'll look back when I'm 80 years old. Yeah. And the main two was moving to America and then moving to Miami. It's like part five.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Yeah. I think for, you know, anyone listening, the whole like where you live is fascinating because most people, I think they are born and they believe they have to stay in that area. Right. Where it's like, you got the whole world to live. Right. And obviously our family and stuff, but.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Yeah, of course. That's the biggest thing.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
And when I moved to America, everyone said, well, what if it doesn't work out? What if you don't like it? Yeah, there is so many. What if tomorrow you die? And my reply was, well, if it doesn't work out, just move back next year.
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
I can last about five days in England. And then it feels like the walls, you know, like in the movies, like the horror movies, the walls come in. And that's how I feel after like four or five days. I'm like, I gotta leave. Yeah, I understand that. Yeah, yeah. So last few questions for you. What is the biggest highlights of your life, most things you're proud of?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
I imagine, right, some of it we've mentioned, but what's a couple of the biggest things you're proud of?
Living The Red Life
The Dark Side of Fame & Success w/Nutsa Buzaladze
Yeah, yeah, yeah. I love that.
Living The Red Life
Atena Peglar on Funnel-Free Lead Gen & Multi-Language AI
So... My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
What are like three or four just general tips if you had 30 seconds with someone and they want to get more into these big corporate contracts?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
So it's like wildly different scenarios and you have to understand that going into it.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Love it. Last couple of questions that I have more for you personally now as well on top of the corporate side. I always love to ask these as we get to the end because as an entrepreneur, you've talked about this one area, but Like many entrepreneurs and all of us, you've learned a lot of wisdom through the years in many things. So I have a couple of more general questions.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
So I'd love to know, you know, you talked about the successes, these big brands. But I always ask everyone, what's one of your biggest failures and lessons from that?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And at the end of the day, eventually you build your, well, you are the logo, right? You build your own brand so big that you've got your own logo. So I love that. Next question then. Again, a bit of a question where you go back in time and reflect back. If you could go back to your younger self and give yourself one piece of advice, maybe it's similar to what you just said, what would it be?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Quit being so cocky.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah, and I think it's important because a lot of people ask that question. They say the opposite of the way you have to believe in yourself, right? But there's a big difference between the outer surface, I think what you're saying, cockiness, and the underlying belief in yourself.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And sometimes you see, especially with athletes and stuff, the outer surface cockiness is to actually cover up the inner surface true belief that I think we all have to work to develop because I think a lot of people are great, but they don't actually believe that they're great. Yeah.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah. Limit. And the next couple of questions. So just to summarize today, three tips to leave this episode for someone that wants to maybe start pursuing these bigger clients.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Love it. Love it. And last question, where if people want to learn more from you, get on your email list, follow your content, LinkedIn, how do they find you?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Right. And obviously, I know there's a lot of things we could dive into. And we met through, you know, more on the entrepreneur side. And obviously, our relationships growing from there. But for today, we're talking like you've done, you know, and every time I chat and catch up with you, you're doing another kind of consulting gig or something for like this big, massive brand.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Appreciate it, buddy. Good to catch up with you as always. Thank you so much for breaking that down today. I love this episode. So many people ask me about this. It's great to condense into one thing. And yeah, keep crushing it, guys. Hope you enjoyed it. As always, keep living the red life and I'll talk to you soon. Take care.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And I know a lot of people in my industry say, you know, even myself, right? We saw in doing marketing, consulting agency, we get a lot of small brands, but we always want to get the big brands because generally they have, you know, more reach, bigger, bigger contracts, all of those things. So can you talk a little about some of the companies you've worked with and how they came about?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah, great. So let's dive into the tactic side, right? Like this show is all about, you know, tactics and implementation and short episodes. So let's start with a bang. What are like three or four just general tips if you had 30 seconds with someone and they want to get more into these big corporate contracts? Let's start at the top. What would three or four big tips be?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah. And I mean, even like we teach similar in a different way. Like we always, you know, even with our sales teams and stuff, we always follow like what I call a teach to sell method, right? Where we're here to genuinely help show you everything you're doing well, show you all the gaps, show you things you should be doing.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And then look, if we can be a part of filling those gaps for you and help you do that in a quicker, faster and more accurate way. Great. Here we are. Right. And I like that's the only way I really like to sell. We don't pressure sell or anything. And it's kind of the same here. Right.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Same psychology of, hey, this is everything that you may be missing and why that can make a big difference and how much you can make if you implement those things. And if you want my help to do that quicker and faster and, you know, following my strategies so you have more certainty, then I can come in and do that.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah, that's great. So that works for the bigger agencies that, you know, like the New York agencies and stuff that have these big deals. You know, if they're getting a million dollar contract, they don't mind cutting you a check for 50 grand or whatever, right? To come in and make sure it's on track.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And I think that's so important because if you're listening and you're in my industry, you have this assumption that everyone's like a master and knows it. But when I've got bigger and started to see this happen too and been brought in as a consultant like you, there's a lot of these old school agencies like big New York offices and well-known New York agency names.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
They've been in the game 30 years and they're transitioning from TV, radio, paper ads when they have the big clients that are paying them $3 million a quarter or a year or whatever. And they're getting asked to do these newer things that we as digital marketers and direct response marketers and influencers know very well. And they don't really have a clue.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And they hire a bunch of college grads to try and do it. And those people don't really have a clue either. So there's that missing gap from that lead strategy approach.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
What's up, guys? Welcome back to another episode of Living the Red Life. Today, my friend Terry Rice is joining us on the show. Terry, you may have seen in the past, if you've watched my Amazon show, Amazon Prime 60 Day Hustle, Terry's a guest. He's an editor and writer for Entrepreneur Magazine. And like me and probably you, he's an entrepreneur and he helps businesses grow.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
yeah yeah and i mean look that's the curse of every company as you grow as you get set in your ways even weird you know we get past 10 million and into tens of millions it's like you always know you're missing things but you're so focused on the things that are working as you should be and sometimes it helps just someone comes in and reminds you you should be doing this or they can help lead that bit that you know you should be doing but you don't do it and it's kind of like
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
you know, why people hire personal trainers, right? It's like even fit people hire personal trainers because it's like the personal trainer forces them to stretch twice a week, which they know they should be doing, but they don't really do it because they're doing all their other workouts. So I do see a lot of value in that. And I think that's important to understand.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And I just want to come back to the You know, that's kind of like obviously going through the agency route. And we talked about these audits for the bigger brands. But I know people listening are like, okay, audits sound great. I could easily do that on my area of expertise. How the heck do I get a hold of them, right? Am I cold emailing on LinkedIn? Am I finding the marketing manager on LinkedIn?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Am I going to walmart.com, the website? And then again, the help, you know, tab. How do they start that reach out process?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah, I like that. I like that. So and I think, yeah, a lot of them hang out on LinkedIn. And one tip I got, like I've done this a whole bunch, but one of my friends that runs a big agency for like big, big brands is he says, you know, there's a lot of like the middle marketing managers where they need help. They're getting set KPIs. They're getting swamped. They can't.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
And today we're going to dive into how he helps big businesses grow. So he He's doing some Fortune 500 consulting or big billion dollar brands. And we're going to talk about if you're in the marketing space, how do you land clients like that? So Terry, welcome to the show. Thanks for having me. Glad to be here. Great. Well, let's dive in.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
keep up and you build relationships with them and if you have a good agency resume awards they'll often kind of bat for you if they want help in a certain area so he said he had a lot of success again this isn't me doing it but this is someone that built a big like big big like multi eight figure nine figure agency he said he had a lot of success
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
kind of you know getting his resume not his resume but his brand's resume really good winning a bunch of awards having it make it look super prestigious because then it's much easier when the marketing manager or someone takes it to the cfo or the cmo to get approval it's like you you look good right so have you kind of found that or any any comments on that
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
These people are just like nine to five, right? They go home and watch Netflix. They're not like as crazy busy entrepreneurs a lot of them. Yeah.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
Yeah. And one other thing I found fascinating when I was chatting to my buddy about this was he said one of the big things, too, when they're bringing you on in big companies is they want to have they want your resume and like everything you've done and achieved and your awards and stuff and stuff.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
everything to look so good that if you screw up they're not going to get fired because that's the big concern for them which i never thought about being an entrepreneur right but apparently he said a lot of them they're big warriors they'll bet vouch for you you come in and flop or drop the ball and then they're going to get in trouble from the cmo the cfo and get fired so just an interesting thing i would add there which is kind of fascinating to me
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
I love that. And what about, you know, as we come to more towards the end of today, we talked a little about, you know, using LinkedIn, doing the outreach, get into the events, all of that sort of great stuff. When you are doing the audits and then you get someone like a company goes, a big company, right? Let's say a big billion dollar brand says, oh yeah, I like it.
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
How the heck do you charge, right? Like, you know, let's imagine all the people listening are charging five grand a month in the marketing world for stuff. Do they throw out a hundred grand contract, a million dollars? Like, how do they structure these deals in a bigger setting?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
I know we've known each other for a while, but if my audience listening don't know who you are, you mind just giving a minute overview of yourself and how you got here?
Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
No, I think it's so important too because you've got to change your mindset when you're like, you're charging five grand right now to a small business that's spending 15 grand a month on ads. But when you go and work with a big company, you know, you charge it in 50K. It could make them $5 million pretty easily, right?
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hello and welcome back to another episode of Living the Red Life. Today, joining me is a true legend.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, I love all that. And I think the part I love the most is where you started and you just break down these simple, you know, systems to add more revenue. Right. And I teach a lot because I learned locally on lifetime value. And most people in our industry don't understand lifetime value. Really don't.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, I think a few things fascinating there. So first one, lost opportunity, right? Like the 99%. Like, so I think as marketers, we became so focused on the front end and the new customer. And I even see it with our sales team. We have a sales team of 20 and we have systems in place to follow up with pending leads and leads that are lost.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And we actually have a whole separate team now that does that because we're so good at lead generation. And because I'm a marketer, we get 150 to 200 new sales calls a day on the calendar, which is very rare in our industry. It's impressive. It's very impressive. Yeah, but because of that, they are just like, oh, what sales can I make today?
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
All the leads pending while circle back up with a couple of the hot ones, but the rest are gone, right? And I think as an entrepreneur, we fall into that habit too. So I had to build like a whole separate team eventually to just work on that back end because it was lost revenue. So, you know, I think there's just so much missing for...
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
these business owners that they're so focused on day one and they don't understand LTV and all the missed opportunity there. And that's why what you're teaching here is so powerful.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah. And I really, this is what actually helped me go past 10 million. So, you know, I had had a few businesses stuck at a few million and I was really good at generating the customer. And then I learned lifetime value from actually a big software guy that sold his company for 300 mil from Silicon Valley because there's a SaaS that's so obsessed with LTV, right? Yep.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And it really changed it for me. And, you know, I quickly grew my company to about $30 million in sales in two, three years. Incredible.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And we became obsessed tracking it. And we found that once we had a, you know, a customer from a low ticket sub $100 come in the front door, by 30 days from everything we were doing, we were able to get that customer worth $517. Wow. And then through that number, it's like it just changes the acquisition game too.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And now, you know, actually at traffic and conversion, you know, before they close it all down and whatever, I did a keynote there and I actually thought this on stage and everyone in the room was like so blown away. And it's just funny because in normal business, it's like such a basic thing, right? Like you can't almost have a business without it.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
But in the entrepreneur world, it's not even kind of known. Yeah.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
It's really sad. Oh, well, most entrepreneurs, I think, because I've been in this industry, you know, obviously not as long as you, but most never get past 10 million. Like when I think about how entrepreneurs I know, and a lot of it, I think also is, you know, I grew my company to 110 employees. And what you do as a CEO of the team and ops and HR and legal is wild.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
It's like, you're totally different, right? But most of them, They just don't, they get into entrepreneurship, make a million or a few million, and then it becomes a lifestyle business. And then that big jump to being a real CEO and dealing with HR lawsuits and all that and ops and system and KPIs.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
So I think, you know, one of my final questions, because you've seen way more than I have on that full spectrum, right? Beginner entrepreneur is what are some tips of people listening in that few million mark trying to go to that 10, 20 million and beyond?
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, I love that. And a lot of good tips there. A lot of things I fell into and experienced in my journey, you know, over the last few years. So I love all of those. And, you know, we could keep going for hours, but we're at the time now. So I'm... So we'll reconvene and maybe do another one down the line or we'll love to get you to one of our events or something soon.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
But Jay, just a couple of questions. Like I introed you, you're a legend in this industry and said a lot of the trends that as newer, maybe newer, younger marketers have learned from. So firstly, thank you for that and adding so much to this industry. Secondly, if people are listening and they got a wealth of knowledge already, a fire hose today,
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
How can they learn some of these models or see where you're speaking next and learn more about you?
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I'm sure most of you know who this man is. In the marketing world, entrepreneur world, he's been a mentor to many and still mentors and coaches, and really set a lot of the trends that we all use in day-to-day marketing now. Jay Abraham. Jay, it's so exciting to have you on finally. We made it happen, and I'm excited to be here.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, it's kind of fascinating. I mean, we on a more basic level created a clone of me that my team use and some of just how I write low ticket landing pages and stuff they use for baseline bits. And we've done some stuff with Damon as well on like the video side, creating AI video avatars and stuff.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I actually, last year, one of my, I did an AI program teaching it and we then rolled it out in Spanish and we did like $2 million and like we had about 150,000 people register for like a few. But it was all translated in Spanish through AI, which is just crazy.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, I think it's the future. But it's really cool to do stuff like you're doing, like expanding on your knowledge and making it accessible to more people, right? Like we went through books and courses. I think this is the modern day iteration where it's a little more hands-on and actionable.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And that comes back to what you said you used to teach and you found a lot of people would listen and not implement. Well, at least this kind of helps them implement your knowledge in a way.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, love it. Well, maybe we'll do another episode about how we're using AI one day because I want to hear how you expand on it too. And yeah, it's early days, but it's like already getting crazy, I feel.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Well, thank you so much. We're going to put your website and everything in the show notes too. Most people probably already follow you, but obviously if you're listening and you don't for some crazy reason, go find from Jay because it's how me and people smarter than me and the people I learn from, they learn from Jay. It's really crazy.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yes, of course. I'm sure it will. Guys, that's a wrap of this episode. Until next time, keep living the red life and I'll see you guys soon. Take care.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Good. Well, today we're going to talk about marketing trends and business trends that last the test of time. A lot of things come and go, I find, especially in the marketing world, but true psychology and principles, I think, last for a long time. So, Jay, I'd love to start with your background, how you kind of got into all this and learned all this over the years. Sure.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, it's great to hear the journey. And one thing that I even I picked up on as you were explaining it all is a lot of it's built around models. Ryan, I mentioned that to you offline about, you know, like I think these trends come and go like different low ticket funnels or webinar funnels or a lot of the psychology.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you understand psychology, which I think I've always been good at and loved, and that's why I love marketing. If you can do that, you can stay in the game for a very long time. And I see a lot of people come in and out of the game, even in the 14 years I've been doing it. So I want to just lead in with that question.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
A lot of the people listening are business owners in that $0 to $10 million range. And a lot of them don't. How do they get started? Do they learn marketing themselves? Do they hire for it? How do they start to understand this stuff?
Living The Red Life
How to Build a Team You Can Rely On w/Betrayal Trauma Expert Beth Fischer
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Yeah, it's funny. I think another thing that, like, coming back to the mindset I do think it's an underlying principle because a lot of those pieces you were saying, I think another reason I handle it well is I did so much, like, Brian Tracy books, personal development when I was, like, in my early 20s. And I took to it very well and implemented it.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And I think most people now have realized Olympic athletes have a team of 10 around them. And they're starting to see CEOs too, right? Like Elon Musk, Zuckerberg. They have this like...
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And, you know, I think I used to have some of those things where I would stay stressed longer or hold resentment over things. an employee that stole from me for months, right? Whereas and I think a lot of the personal development I did in my early 20s, I implemented all of that. So now, you know, I'll have employees steal or something go crazy wrong.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And, you know, I might be upset about it for a day. And then I'm just like, whatever. Yeah. And I think that whatever personality can really help you in business, because you move past stuff quickly.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
That's a big one.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
It's just like your first love, right? When you're 18, you split what you got, it's the end of the world. It's the end of the world.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
I'll never be the same. But it's like people get that in love. But in business, I meet entrepreneurs, you know, in our community that are 40 older than me that have been doing business longer than me, but they still treat it like their first love. And what are you doing?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Yeah, it's funny how they can't make that correlation. So, yeah, and it's funny how this keeps coming back to that foundation mindset. So are you training a lot of the mindset side alongside this? Because I guess if that's still kind of quote-unquote broken or suboptimal, everything else you're going to do is going to not work, right?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Well, and they've done, I've seen some of the science too. So like they measure brain waves and then they tell you to think of scenarios. Yeah. And they look at how cortisol spikes and everything reacts and even gut health and the glucose levels. Connected. Yeah.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And I mean, I know a lot of this from my sports science days, but it's interesting how like most people don't realize how connected it is. Yes. And you can see it, like I see it with employees, they get stressed about something and then everything gets thrown off. Right. Yeah. Um, yeah, so I think that's so important. What about sleep?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
performance team around them right like especially now most big ceos are getting into nutrition and health and fitness but a lot of them i think uh like billions if you've watched that show you know the psychologist side of it i think it's kind of the way ceos are going so why is that why is this shift to like this high performing ceo c-suite exec
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Let's talk about sleep because I think that's a big one that most I've always been good at that. Like I sleep eight hours a day pretty much all the time. Less than seven for me is very rare. And I think that's one reason I stayed pretty like healthy and stuff. But I know a lot of CEOs get four or five hours and do that for 20 years.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Yeah, I mean, sleep, like everyone listening, like if you're an entrepreneur, just like an athlete, you should track it. Like I've tracked it for... The last five, six years and, you know, my aura and stuff. And I'm always like 95%. Like, you know, I have eight hours, two hours REM, two hours deep. I take like 12 supplements before I go to bed, which help. Yeah.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
I don't take melatonin, but I take a bunch of other stuff. And I think it's like one of the hacks because it's like your recovery, right? So, I mean, you can actually, and there's a lot of science to prove this in sport. You can go way harder and do way more training if your sleep's optimal. It's like a get out of jail free card in Monopoly.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And there's some science, too, because I actually had food poisoning two days ago. I only slept 90 minutes. But I was fine all day and everyone said, how are you fine? And I remember when I was also a researcher, one of the sleep experts did this about sleep banking. So there's some research that shows if you have perfect sleep for a week and one night it's bad sleep, you can kind of recover.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And I think that's so important, too, as entrepreneurs, because we fly to events, we speak, we have jet lag. But if you, you know, you have base good sleep, then it can really protect you when you have those, you know, crazy launches or crazy speaking or traveling or big events like we did yesterday, right? We're going for 14 hours, so.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Yeah. One of the big things of pretty much every pro athlete is they're able to switch off. So like they can go hard all day. Yeah. But then when it's 10 o'clock, they knock out for eight hours. And some of the best athletes in history. They're so trained that they can do 30, 20 minute naps just whenever they need. And they actually like train their body to be able to do it. And I remember that.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
So I've, yeah, I've always valued sleep because I think I knew how important it was. And yeah, that's why I can go all day because I'm like 10, 10 o'clock. I take all my supplements. I fall asleep in 15 minutes, eight hours of perfect sleep, wake up naturally, no alarm, full of energy. Okay.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Yeah. So last couple of questions, because we've covered a lot and it's such a great foundation for everyone listening. But, you know, I know you have like a hundred times more and like actually the systems, the process of doing this. So how do people learn more about this from you?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
I didn't know that, I promise. I swear to God.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
There's a lot of work that goes into it.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
That reminds me of the Ant-Man movie. I don't know if you've watched.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
It's called Ant-Man. They go through these warps and stuff. So that's what I have to watch that. That's what I picked you when you tell me that. But OK, well, thank you so much. And, you know, obviously we've known each other for a while and we'll have to maybe get you back on to talk about LinkedIn, too, because you're on the marketing business side. You do such a great job there.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Um, and, and yeah, I had so much fun talking about the other side of entrepreneurship and I always teach people like you're the, you're the celebrity, you're the MVP. And if you don't take care of yourself, the whole team suffers. And especially now everyone's a personal brand, your brand's going to suffer too. Very much. So it's so important. So thank you for coming on.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Guys, pay attention to this. If you want to go further down the rabbit hole, check Julie's stuff out. I know she does amazing work and I've been working with her for a couple of years. And as always, keep living the red life. I'll see you guys soon.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
It's funny because I've never had that problem. I've always been good, I think, because I've been healthy and I have a good mindset and stuff. And I think another reason I've always never had this problem is when I was 17, 18, 19, 20, 21, I was a personal trainer. And my like clientele were executives. I worked at the most expensive health club in my city. So it had all the upper class.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
So most of my clients were probably similar clients to you. And they were all what you, you know, it's funny. I just thought about it. They were all what you're saying. They're all burnt out, unhealthy. And they would just be like working out with me. And it was also a therapy session. Like they just complained to me.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
So I probably subconsciously when I became a CEO and entrepreneur, I was like, I don't want to be like that. yeah but I do agree like definitely especially 10 years ago I think that was like the way now there's this big shift to you know that that holistic health and that holistic great life versus great life over here miserable life unhappy life over here so so how did you get into all this
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Sure. Maybe I'll have it down the line.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
I should have said, I've not had that problem yet.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Got it. So so so I'm excited to dive into those techniques just quickly before we do. Give us the 30 second backstory. Like how did you end up doing, you know, all of this?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, everyone? Welcome back to another episode of Living the Red Life.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Yeah. And I mean, again, just coming back to the athlete correlation, HRV is like the number one metric all pro athletes use. And I use for monitoring training status, you know, and recovery. And I have to, I track it every morning with two different methods and everything. It's, you know, it's kind of seen in the sports science world as the gold standard way to track recovery and stress levels.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And, you know, I also think the blood work, like I've done blood work twice a year for the last six, seven years of my life. And a lot of CEOs I know now are starting, you know, to do blood work. And I know how to read it because of my sports science background. And it's interesting. A lot of my friends, you know, they post their blood work photos now.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
it's getting like more it's like a thing to do yeah so it's really fascinating how and there's these biohacking Netflix shows coming out now and all so it's really gone full circle I think and that's probably good for your business too because more people I always teach it's hard to sell something when you have to educate people on the need for it right and I guess 10 years ago you were probably like having to really explain and wait till someone was super sick
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Before they wanted help. Right. And that's how most of the world works. They wait till they're in a car crash to go to our insurance. Right. Whereas now I'm sure it's probably going to get easier and easier, too, because people are going to come to you proactively versus reactively over time. Very much.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
so so let's talk about some of the methods people listening you know most of these people listening maybe they are more interested in the proactive method they're not burnt out yet uh because they may probably want to listen to my podcast if they were they're probably resting in bed you know taking it easy trying to recover but how do they avoid burning out right what are some of these methods to keep healthy when they're burning this candle at both ends
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Joining me today is a good friend, client, Julie. She's one of the best in the world for high-performance coaching, working with top-tier executives, CEOs, C-suite of major firms, and many great entrepreneurs just like you. And her job is to keep us all alive and functioning. Right. His entrepreneurs are crazy. We work hard. We burn out. And, you know, she's there like, you know, a pro athlete.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
I don't know. But I do want to touch on this too. Why is that? Before we go any further, because I don't think, like, I think a very small percent of my thoughts were ever negative, but I know I'm very unique. You're a very unique person. I'm very successful because I very rarely ever have negative thoughts, like, very rarely, like 1% of the time. But why is most people have the opposite?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
You think it's America or the whole world?
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
It's the whole world. I think America, though, is maybe more open about it. Because from England, maybe it's because I left when I was younger, but no one would ever talk about this stuff in England. So I don't know if it's like American people are more open about childhood trauma and issues and how that's correlated. But yeah, it's definitely fascinating how that carries through.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
And most successful entrepreneurs that sit in that seat or I know, they've come through it and had to battle through it and turned it around. And now they have the positive force like me all the time, I guess. But that took a lot of work to get to that point.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
This is a side question. Do you ever do much with clients looking at gut health and its correlation to this? Because there's a lot of research on bad gut.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Definitely. I think interesting. And most people that have had most executives, high stress damages, the gut, bad diet, probably traveling, flying, drinking in bars, dinners for 20 years. A lot, you know, I think it's definitely an interesting like next step too.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
Olympic athlete has a sports psychologist and a team around them to keep them healthy. Basically, that's what Julie helps do for top performing CEOs and execs. Julie, welcome. Thank you. Is that a good summary of what you did? That's a pretty good summary. Okay, great. Because I'm fascinated by sports and the correlation to business and have a sport background.
Living The Red Life
Julie Hutchinson on Stress, Sleep, and the Science of Elite Success
So, so what are some of the things like strategies, people listening, you know, that we talked about the mindset side is a, is a foundation. Yeah. But, you know, is this like learning a meditation technique? Is this like what are some of the best ways to work?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And that was hard for me because when we got to 100 staff, I was like changing who I was. It's like now a CEO and I was filming my Amazon Prime show and working with these celebrities. So I, for the first time in my life, I got off my marketing call and I had a nine people marketing team doing a daily call. And that year, like our revenue dropped because I left the marketing call, right?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And now I'm back on it. And I probably will never leave it again until I'm worth, like, hundreds of millions.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
if your skills are high enough you got to be willing to pay that person where it's like fuck this kind of sucks but it is what it is i have to get this guy and i make it fit too now like i do my marketing call at eight in the morning when i'm at the gym so i'm like just on a headphone giving ideas and approvals so it's like it's not a chore it's just like it's just like it's a lot easier when you don't have to but it's like those little ideas i do give or approvals like
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
create massive effects so if you're listening i think it's like always look at what's your superpower and how do you create that mass effect with it right yeah 100 so so next question for you um you know you're you're testing these things now you're constantly innovating how how as an entrepreneur do they juggle selling their core products and sticking to the foundations and knowing when to create new products because that's a great question i think the way you know is just like when you start having issues with scale with ads
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Well, and I want to add to that. I just had Damon John on my podcast. We were talking about licensing. And he grew FUBU to hundreds of millions through licensing. But as an entrepreneur, we don't like licensing.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Well, no, he would license other stuff. So he built the clothes, but then he was like, well, I can sell shoes to all my customers, but I don't want to learn how to sell shoes. So I'll let a licensed...
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah, yeah, yeah. But we don't think about that as entrepreneurs, right? We just try and do like hammer and nail more ads. Yeah, just like figure it all out. But it's like you can create these JVs and cross. Like in our industry, the simple version of licensing is JVs and selling additional services. Like if you sell, say you do this VA offer, right?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
You could sell 200 grand of VA offers and find someone that has a 10 grand a month VA agency that's awesome at hiring them. and training, they're crappy at marketing and now you basically create what is life. And not deal with the fulfillment.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And most of us listening are marketers so we're great at the selling part and there's most people that are sooky at the marketing part.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah. So so I think listening to like like licensing in the big billion dollar brand world, we can still do in the small.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
But most of the big like you see the biggest brands like Damon, like, because I'm partners with him now, like, since partnering with him every time I talk, like, I learned so much about, like, Disney. Like, Disney is, like, a whole empire, and half of it's licensing. Richard Branson, who I'm friendly with, half of his companies, he doesn't, like, Virgin. Oh, his.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
so yeah because he has to because he has just so many companies and i remember sitting with richard on his island asking him about virgin bank and he like oh he's like i don't know yeah he couldn't answer like a question about a credit you know like some basic questions so so i think that's a great lesson too as an entrepreneur like it doesn't always have to be you especially if you're good at the brand i think like the yeah end of the day like to summarize what you said like and i agree with this is like leadership
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
I know two people where they're pretty useless at business.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And I think that's so important listening, like we've both built teams to a hundred, which in our industry is like, we're one of the biggest really, right? There's grand Tony and then probably is really. So like, you know, because no one teaches this, me and him, we learned the hard way, right? And we got hit in the face along the way, a bunch by all the departments.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah, there's such a big jump there. So we went from 110 staff to 70. and we run better now, we're doing more celeb partnerships, more stuff with the 70, because I just like the top people, I trusted more and gave more and I got rid of all the traffic.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Well, we didn't yet. So one of my guys, Luke, for example, he's an old school friend of mine, actually. He now runs four departments better than like four highly paid people that were like super experienced and seasoned. Crazy. And it's one guy. It's like just like you've got to understand that as an entrepreneur, because I was wrong and I used to think more staff equaled faster progression.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah, but it doesn't. And it doesn't.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
That's great. So so last couple of questions for you.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Well, the good thing about this industry, too, is you learn the skills to go and conquer other industries where they don't know this.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah, like I've took all of my skills into some of the celebrity brands, like industries and the like cinema TV industry. And it's like, no one knows what I know in those industries. So it's just like, it's like what this industry was 10 years ago.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
It's funny. Yeah. So a clever investor, Cody was on my podcast and he said the same. He was like,
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
how are you making any money with this? And then, yeah.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
So I think that's good for listening, like the market, you know, understanding the marketplace and what I'm always saying now in this year, especially is like, how do you take a sidestep to the left or right, right? Like in looking at those opportunities.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
So just last question, as we wrap up today, I always ask a couple of questions, like what's the, if you could go in a teleport, you know, time machine to your younger self, what would you say to yourself?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And the software companies, what have you got going on right now?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
and then i have some other ones i've invested in but like nothing i'm really like pushing out like right now nice great love it well thanks for coming on i know it's been a long time coming uh guys you know obviously uh two of the somewhat ogs i feel at this point right uh and hopefully you learned some things from all of our you know experience and mistakes and hard lessons so hopefully you don't have to live through all of them so that's a wrap keep living the red life i'll see you guys soon take care
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And a lot of people like, like I learned from going to 110 staff, especially W2 in office, like a lot of them straight up lie on their resume too.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
But even that, like, people, like, we had somewhat, like, people working for us where they're like, oh, produce shows at Netflix. And then four months later, I fire them because they're useless. And then you learn that they were, like, sweeping the floor at Netflix. Oh, so they weren't... So they were, like, what they were saying they were doing. Yeah, yeah.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
It was, like, straight up, like, not even, like, elaborating. It wasn't even a little... Yeah, it was just, like, completely bullshit. Yeah, yeah. So...
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
you do get it like i think it just to emphasize the point though because we've gone back to doing a lot more like hey you want to work with us well we're going to put you through a two-week probation and test you yeah and then make a decision because i used to be it feels like it feels on the front end like more work but i think in the long run it's actually better yeah right because you don't waste time because what actually hurts the business the worst is the onboarding the offboarding
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
and the trusting of they've got that now, and then you find they don't. Right.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And we've streamlined that too, for anyone listening. So now for most of the roles we test, we literally have a doc that's like, test one, here's how you're going to get paid, here's how to do it, here's what you've got to do. Once approved, go to test two. So it's like now we just hand them this packet, So it's like we tried to automate it.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
So on the journey, so testing people better, maybe building out the systems process, SOPs. What about the marketing sales side? We both obviously have a gift for selling. Yeah.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
You don't have a business, right? You don't need product, client fulfillment if you have no clients. Yeah, yeah, yeah. And it's funny you say the sales side because, you know, I was a personal trainer for three years in a gym.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah. So, so Matt, you know, what would you say is a question then? Cause I do see, you know, and probably you too, we coach, we've coached a lot of people, the entrepreneurs and CEOs that don't have the sales and marketing background. I think they struggle so much because they don't know how to hire their agencies, do it themselves. What advice would you give to someone like that?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
what's up guys welcome back to another episode of living the red life today we're going to talk about both of our journeys in fitness where we both started going to many many millions up to 100 staff how we both survived this space thrived in this space the lessons learned in the coaching space with my buddy tanner welcome to the show thanks for having me dude so excited for you to be here because like you know out of everyone
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
And your sales experience, did that help you a lot in training the sales team and building the sales team?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Even like the billionaires, when you actually learn about them, a lot of them were like had a sales or marketing background.
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
It's not that complex. And I think also...
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Yeah. Okay. And so let's just shift now about, you know, people are like 100 mil, that's a lot selling, you know, online. What are some of the tactics, like the types of funnels you use and things that really worked for you?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
there's me and a couple of other people we're friends with that have like, I think we started, you know, 10 years ago, however long, we both in fitness, and then we did well, they're built a business then got into coaching. But not many people get past the 10 million mark, you know, grow big teams. So I want to dissect today for everyone listening, what made us different and how we did it, right?
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
don't i think because at one point i became obsessed of trying to get like all of them working and making me tens of millions and then my energy got split between like trying to get a webinar dm low ticket bsl yeah when you actually go back to the book i think about the most is ready fire in by mike yeah masterson
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
I teach people a lot like a good way to look at it is just put in a new outfit on right like you're still the same person and body right but sometimes you got to change outfits for people to take notice and that's the best way because I think sometimes we try and create a whole new person yeah and I've spent hundreds of thousands of dollars like today and a great way to test is like just send an email like today we we I was asking my team like what else can we sell
Living The Red Life
How Tanner Chidester Scales Businesses Without Burnout
Because a lot of people that are on that journey that we've been through,
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
These $1 million plus businesses we won't pass. What are the biggest things you've really seen?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
I always like value my time and I kind of know what it's worth. So anything that sits below that value, I try to automate or delegate to VAs and stuff. Yeah. So, you know, and that's both personal and professional. Like I've had at one point I have four assistants because they were split between like professional and personal assistants and then like an office assistant.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
So and they would cost me, you know, 15, 20 grand a month, but I was able to get a lot more done. So it was worth it. So I would say valuing your time and then just consistently like a machine delegating out or removing out stuff that, you know, you could get someone else to do. And then I think for I think the business model, right, choosing a business model. And we spoke about that a little too.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Like there are some business models like agencies. They can be much harder to fill on and there's a lot of work. But if you can find a business model that's easy to fulfill on, so you can focus on marketing and sales. I think it's so important. Like, you know, if you sell courses that are pre-made, well, you make it once and now 99% of your effort is on marketing and selling it, right?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Because the fulfillment's already done. And then I think, you know, to follow on that. 90% of entrepreneurs I work with, they spend 90% of their time in the business and on the product and 10% of the time selling it. And that's why they have no sales and no revenue.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah. Yeah. And we have a lot, you know, in our community mastermind where they are professional services and there's a lot in like the coaching consulting space and, you know, they're charging bigger packages. And for just a quick question, I would love to clarify these one million dollar plus businesses with one person.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
So you have to switch to that once the product's at a decent level, it's your job to get out there and sell the thing, you know, and then over time, obviously constantly improve it and make it a good product. But, you know, I always say, you know, the best products in the world, if no one knows about it, how many people do you help? The answer is zero.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yep. Good. So last couple of questions, more rapid fire. I always ask these at the end to wrap up. So first question, biggest win or success in business that you're super proud of?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Good, good. And biggest failure and lesson from that failure?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Okay. Yeah, I like that perspective. I mean, I think every good entrepreneur is similar. They realize those mistakes, get them to where they are now, right? And then last one, if you could go in a time machine to your younger self and give yourself advice for business and entrepreneurship and success in life, what would it be?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Do they generally have a couple of VAs and contractors or is it like straight up like no one, just you?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yep. Love it. Love it. Great. And final question of the day, if someone wants to, you know, I know you have a lot of great content out there, the books, articles on Forbes, etc. Where can they find you for some of that stuff?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Right. Love it. Well, thank you so much, guys. Hopefully this inspires you to stay lean, keep growing and see that, you know, a million dollars is possible just yourself and maybe a couple of VAs helping along the way. So that's an episode in the wraps. As always, keep living the red life and I'll see you guys soon. Take care.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah. Okay. Got it. Yeah. I mean, a lot of our members probably fit in that. And I think it is kind of fascinating how the entrepreneur can do so much, right? Like the entrepreneur can be the driving force. And especially if they're good at doing something, building a system and handing it to a VA, it's pretty incredible what you can build.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Like I built my first company to about 2 million a year with just a couple of VAs. And we even went beyond that before we had an official employee.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah, yeah. And I think, like, I always see it like a hierarchy on how I teach. It's like, first you do it yourself, and then you SOP it, video it, refine the process, give it to a VA. And then if you can, you then eventually automate it, right? So a good example for everyone listening is,
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
And when I first started and we sold something, a higher consulting package or whatever, I would write a contract in DocuSign, send it out. Right. And then, you know, that was many years ago. Right. Over a decade ago. And then I had a VA or a staff member do it. And now you got to a point where as soon as they pay, it actually redirects them to the contract and they fill it in like a form.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
And now the VA doesn't even have to do it, right? You've removed that human element and improved the amount of contracts that get signed instantly because they don't have to wait for someone to send it. So do you kind of see it like that as well? Is that a good system to approach this with?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah, yeah. And what's kind of I found also interesting is, you know, obviously I've grown a team and lots of employees over time. And sometimes people even get scared when you try and be like, no, no, give that up. Let's automate it or give it to someone else because they're like they think they're going to lose their job. Right. It's like, no, no, no.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
I just want you to do all the other stuff for me and we can automate this. So it's always interesting too, like people are almost, I guess, employees or VAs or staff are almost scared of delegations sometimes, right?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah, yeah, I love that. And I think that's important to highlight, like we automate so much, but then we'll do what I call like non-time optimized activities because they're worth it, right? So like sometimes, you know, we'll do Christmas, handwritten Christmas cards or thank you cards, or we'll create custom posters for each of our members that joins.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life. What's up, guys?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
And we've done a lot of different variations over the year, custom gift boxes where you have to go stalk the person on Facebook and research them and create this custom gift box versus automating a swag gift box from one of the print-on-demand swag sites, right? But they can really separate you from a customer experience standpoint for sure.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah. So what are some other, you know, tips, like just general, you know, if you had to pick two or three, obviously all your years of research and creating the book, tips for people that are in that phase, making their first couple of million, trying to keep overheads low, they're a startup, they're doing it themselves, maybe bringing on a VA.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Have you seen any patterns in all the successful people?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Welcome back to another episode of Living the Red Life. Today, we're gonna talk about the $1 million business plan with one person. Yes, you heard that right.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
I think that's the great part of entrepreneurship is the pivot too, right? So like I had an agency when COVID hit and luckily about Christmas time before COVID, right? COVID was spring. About Christmas time, I had decided, hey, going into this new year, I want to step out of my agency. I've had it for a few years. It's kind of stable now. And I want to get back into growing my brand.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
So I appointed a, you know, a head of performance director, kind of, you know, overseer. And I did that. And all of my clients from the agency came from me speaking and going to events. Um, so, you know, luckily I'd already kind of started to step out, but COVID hit, obviously we weren't going to get any more agency clients, but we really grew our consulting, coaching, education business.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Um, and we've done about 30 million since. Um, and, and that was because I was like, I was planning to pivot and get into something new, but then when COVID hit, I was really forced to ramp it up right away. And that is the great thing of entrepreneurs, that they can pivot fast if some of them can, at least.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
I've got Elaine with me today, who's the author of many amazing books and two specifically, and we're going to really dive into kind of one of them today, and really how to build businesses that are lean, profitable, and run very effectively. So Elaine, welcome to the show.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
That's cool. So I want to put you on the spot and then I'll put myself on the spot. Right. I would love three to five tips from you on how to build, you know, a million dollar plus business with no employees. What are the biggest things you've really seen? If you had to summarize it into like three or five bullets and then I'll give you, you know, I'll give everyone my three to five tips.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
So let's dive in. Look, I think everyone wants to build a million dollar business with one person. How do they start doing that?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Oh, yeah. Any more, any more tips?
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Yeah. Yeah. So I would have gone with mindset, too. So you stole that one from me. So I have to figure out a new one there. But yeah, definitely, you know, to reinforce that, like I always teach you can only achieve what you can believe. So I think that's half the battle is believing you can be a millionaire. Right.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
Because once I made my first million, making my next few was like 100 times easier. And part of that was skill and knowledge. But a big part was it like it felt more normal. Right.
Living The Red Life
Dominating Your Business As A Solopreneur With Elaine Pofeldt
And I've seen that in a lot of sports I've done, like, you know, hitting a time in a running race or something where the first time you do it, you train months to do it and then you start doing it all the time and now set the goal even lower. So I love that one. You know, I think the next one for me is just kind of like we spoke about it a little offline, but like valuing your time.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Why are you so focused on helping people really shift that narrative from profit to purpose?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, yeah, yeah.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, doing the right thing.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Good. So last question. People are listening, right? They want to learn more about what you do and all of this. And I know we only touched the surface here today, but I think a great first step is how do they find that purpose, right? And I know you have a free way to start where you take them through that. Can you just tell everyone how they find you and can get started? Sure.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Love it. And we'll link all that below in the show notes. If you're listening to if you're on YouTube, we'll list it there, too. Thank you for such an opening conversation. I mean, it's so important to help people realign because entrepreneurship, we're so focused on the business and making the money and staying in business that sometimes we lose track of why we started this, right?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
I love that. I love that. Guys, that's a wrap as always. Keep working hard, living the red life, and I'll see you guys soon.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah. So I love that. And why do you think we've got you know, why do you think so many people are so profit focused these days versus purpose driven?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Why do you think so many people are so profit focused these days versus purpose driven?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah. Yeah. I mean, I think the entrepreneurial mission is where you can combine both.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Right. Because obviously you need profit to pay the bills and employees and impact the world. Right. But you need to do it with purpose. Right. And I do meet so many entrepreneurs where and they'll tell me, you know, especially older entrepreneurs, they're like, Rudy, at one point I was making millions of dollars, but I didn't I didn't feel like good about what I did.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
I didn't enjoy what I did anymore. It was just numbers driven.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
So why do so many people fall in that trap, do you think?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
And that's the mark of success, right? Just keep going, going, going.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Obviously, you need profit to pay the bills and impact the world. Right. But you need to do it with purpose. So let's talk about tactical ways or ways to start to find purpose in life. You maybe got a point in your business that's doing well or it's starting to go well and you're losing sight of the purpose. Do you have any recommendations on how to? Absolutely.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, of course. So let's talk about tactical ways or ways to start to find purpose in life. Right. Especially if you're an entrepreneur, you maybe got a point in your business that's doing well or it's starting to go well and you're losing sight of the purpose. Do you have any recommendations on how to?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, yeah. They're bold. Yeah, that's me.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Well, and I think, yeah, I love that. And I mean, I think that, you know, it's kind of like to me, purpose is kind of like, you know, figuring it out. It's it's. Very big picture. And it's almost like it's kind of like goal setting, like really stopping and taking a moment. Right. And that can just be in the morning, a day, an afternoon, a weekend. Right. Time on vacation to go.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
What do I really want? OK. And I found, you know, to use myself as an example, I've always loved what I've done in entrepreneurship. But over time, my interests and passions have changed. And I've got to a point in some of my businesses where I'm like, I still like this, but I can tell it's not my big true purpose anymore.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
And I like it, but I don't have the fire in me that I did when it was like my full purpose. And every time I felt that, you know, talking about the brave and the bold, because I am very all in, I'll make the decision to go, okay, I'm going to switch, right? And I'll always do it strategically from a business standpoint.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Like I had an agency at one point, it got to a point where I was like, this isn't my future anymore. So I'm going to bring in a CEO to run the agency and I'm going to step out and start a new business, which is what I was really excited to do. And I had the same thing a few years before with my fitness company.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
I was really into the marketing and I loved the marketing and I'd kind of lost a bit of the passion on the fitness side because I'd done it for so long. So same again, I slowly pivoted and built this marketing team on the side to start this new business.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, because you're stationary. Right. Safe. Yeah.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, I love that.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Hello and welcome back to another episode of Living the Red Life. Today we're going to have a really great discussion that I think a lot of entrepreneurs need and want, and I'm really excited for it. It's about not just chasing profit, but chasing purpose. Vivian's with me today, and that's what she's really focused on, changing the narrative of entrepreneurship. So super excited.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Well, one part of it on the business side, too, is, you know, I always teach what's your unique thing. Yeah. Right. And you've clearly found yours. And it's great, you know, in a different way that I, you know, I help it more on the marketing brand business side. But you're doing it more on the entrepreneur vision side. Right. And and I do think, you know, everyone listening is.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
you probably have experienced the moments in your life where you really are aligned with purpose because you're fired up, you wake up every morning, excited to go, you fall asleep thinking about the thing. Yes. And I've been very fortunate that most of my life in entrepreneurship, I've felt that. And like I said, when I haven't,
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
I've been quick to recognize it and pivot, but I wanna ask you, I mean, a lot of people, even when they do recognize it, they stay stuck, because they're too scared to either acknowledge it, or even when they do acknowledge it, too scared to make the decision to pivot, right?
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
What would you say to someone that, listening right now, they're like, Rudy, this podcast today is gonna make me make that decision, but I'm a little scared. I've stayed stuck and scared, because it's a big jump.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Welcome to the show.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
Yeah, yeah. that um you can hire as well well i've seen a big rise in mindset coaches and and more on the spiritual side too i mean people are becoming and i was i was being another entrepreneur on this podcast and they said since covid you know god and religion has come back a lot more powerful than it's kind of lost its way before before covid and it's an interesting perspective but
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
And you're wearing your red if you're watching the video.
Living The Red Life
Vivian Phillips on Creating Impact Through Purpose, Not Profit
So let's talk about it. Let's open up. What's your story to get here today? And why are you so focused on helping people really shift that narrative from profit to purpose?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
what's up guys welcome back to another episode of living the red life joining me today is mike and keith we're going to chat about how they've taken taken their product nationwide they're in big box stores home depot brands that you probably shop at and they're always innovating and and i love this story how they've constantly innovated they've got this new product that uh it's probably going to disrupt the industry so yeah and we're going to talk a lot about the entrepreneur journey too
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
And so you took that product, obviously, you know, the latest one is, you know, really something you're, you're kind of gung ho on and you think it's going to change the industry, you know, take off.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
And it's a massive industry, right? Six billion a year. New tech. Billion.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
And tell us a little about the entrepreneur journey to get there, right? Because I heard the, you know, start in 2010, right?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life guys welcome to the show all right thank you thank you so so let's talk about it uh you know you guys are uh obviously doing a lot of great things you're innovating you've got this new exciting product coming out do you want to just tell everyone a bit about how you got here and what you're up to
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
And what was the moment you had this big idea? Like, was there one moment you remember?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Yeah, yeah. Well, let's talk about that journey, because I mean, entrepreneurship, you know, it's sometimes you fall into the next big idea, right? But then there's a big gap to making it reality and selling it. How's that journey been?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
And how was it going with the big box stores? Was that when you finally got on there? Were you like, this is a big moment for us?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
So if someone's listening, they have a product and they've, they're selling online direct to consumer and you know, that's most of the audience, most of the entrepreneurs, they just best, they maybe get it on Amazon, right? They sell on the website, get it on Amazon, right? The products.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
How did, how'd you go about like, you know, even just the mindset of, uh, looking differently, looking like, Hey, I can do wholesale. I can do big box stores, right? What would you advise someone looking at that expansion? Yeah.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
met all the requirements for that they needed so we were able to get in so great and and what's next for you guys long term next few years five years ten years what's the vision
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Yeah, or you sell the house. Or you sell the house. Yeah, love it. So let's talk about the entrepreneur journey outside of that. I always like to ask people on this podcast, it's not all sunshine and rainbows. So was there a time where you had a big failure or you doubted yourselves or you struggled that you remember and now you look back on?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Yeah. And that's rare these days. Right. So, so last couple of questions, I always like to ask people, um, you know, you've been doing business a long time, right? You've had ups and downs, you've got this product, someone starting out, what tips would you give them? You just have to believe in what you're doing.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
So, Mike, breaking it down, daily goals. Yeah, I love that.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Yeah, I think the goals people get so focused on the big ones and they don't do the small ones. And I'm always teaching it's the small everyday things that equal the big ones.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Well, let's just go big picture if someone's listening because, you know, you're not the typical maybe supplement business that we might interview, right? So do you want to explain big picture what your company does and the products do?
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Yeah, yeah. Yeah, small things add up all the time, whether it's athletes, they train three, four hours a day, right? Just train, train, train for one moment in a match or a 100-meter sprint in Olympics every four years. Good. Last question. People, maybe they have a roof and they know how much roofs cost and they don't want to replace it anytime soon.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
How do they find the product and learn more about the company? Perfect. Go ahead.
Living The Red Life
Keith Duke & Mike Patrick on Accidental Innovation
Vitalcoat.com. Guys, that's a wrap. Awesome duo story here. Great partnership. Obviously getting amazing products going in big box retail. Hopefully took a few lessons, not only on the business side, but also the entrepreneurial journey side. That's what this podcast is all about. As always, keep working hard and living the red life. I'll see you guys soon.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
We actually ran a campaign that was ads equal freedom. And we'd explain that ads aren't about ads. It's about without ads, you don't have traffic. And without traffic, you don't have sales. And without sales, you can't pay your mortgage and you're worrying how to grow your business.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
So let me just ask you a question. People are listening and saying it sounds great, but I got to cash flow the ads somehow. How would you do that on a more strategic financial level, right? Like would you spend, hey, I'm going to spend 200 grand a month and expect nothing back or in the first month they're buying something to at least break even? Can you talk about that?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah, I mean every big company on the planet play the long game. It's only the mini little marketing world where everyone's trying to, and I used to be like that, and it capped me at like a few mil a year, and then when I really learned from whoever
Living The Red Life
Garret J. White on Why Modern Men Are Lost
a few people i think alex mayor was a you know someone i worked with ty's partner and he built a software company and software companies inherently are ltv based or cash flow based so that and that was like a trigger for me and i instantly jumped to a million a month or 10 mil a year just because i'm like i look differently now i like kind of like you i like i still want to make some money for now because i don't want to have 5 million in debt
Living The Red Life
Garret J. White on Why Modern Men Are Lost
But I can wait and really build that long term and make it over time.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Well, so let's talk about it. Obviously, your coach, man, if someone for some reason doesn't know who you are, I know most will. Can you summarize what you do?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
And that's not a way. I think the key is, Ryan, for me too, we probably couldn't do that because when you're selling Facebook ad training, you're differentiating the emotion. You're changing someone's life, saving a marriage. They're in deep pain, miserable, whereas someone that wants a Facebook ad training, they're not in that much deep pain, right?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
So I think your business plays so perfectly into jumping quicker because... you've done such a good job on the psychology level and with the sales mentor, you know, the doc you used to do.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
It's the psychology side, right? It's like the hair is the confidence, right? And the feeling good. And we actually ran an ad. I want to use this ad example because we actually ran a campaign that was ads equal freedom. And we'd explain that ads aren't about ads. It's about without ads, you don't have traffic. And without traffic, you don't have sales.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
And without sales, you can't pay your mortgage and you're worrying how to grow your business. And it was the same, like, you know, going five layers deep on the psychology and it does, and we, you know, people would start wearing t-shirts, Adams equal freedom.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
And it was funny because, you know, when you really play that long game and hit the psychological, it's what Trump does, you know, and all the greatest marketers, they play that high level game. I love that.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah, and I think that's so good because I kind of feel that too. I teach my team. I'm like, I make products where I want to grab someone, shake them and say, you need to understand this, right? And a good example of ads to explain that is people would be like, why are you so passionate about ads really?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
I'm like, well, for four years, I wanted to grow an online business and I didn't know how to get traffic and customers. And so I failed. So, and then I figured out how to run ads and my business exploded. I made a million dollars and helped thousands of people in fitness selling eBooks. And I loved that. And it was very rewarding to see the before and afters.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
So that kind of goes back to what you're saying. I had that emotional connection to why ads are so important, which seems very silly because ads are just market, a marketing tool, but I did have that emotional connection. So I think
Living The Red Life
Garret J. White on Why Modern Men Are Lost
That's why I became known as an ads guy because I had so much conviction of like, you need ads in your business or you're not going to reach people and you won't sell your product. If you don't sell your product, you can't change lives.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Well, I love that because I think a lot of salespeople fall into that trap. Yes. The progression of a salesperson as an entrepreneur. And everyone always asks me, like, when I look at life, I'm like, I kind of built this thing in my own head. Like, I'm always optimizing around five elements. Okay.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Well, I say anyone that makes an agency is going to save them because they won't learn marketing. It's like saying, I'm not going to learn how to be a parent. I'll just hire a nanny for the rest of my life. Like, how stupid would that be?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
But it is a very empowering feeling. It's like learning to drive a car. You have freedom. When you learn marketing, it's so empowering because you have this confidence now. If you want to do a new business, you're like, I know the playbook. It's like having a freedom of now I can drive to my friend's house when you're 17 or whatever.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah, every high performer, like if you play in the NBA, you might play in a position, but you're still world class in all the other positions. That's what people don't understand.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
and I'm yet to get all five perfect, like it's like you get four good, but it's like, you know, your money and finances business, your personal relationships, right? I always say like hobbies, stuff that inspires you, something around religious or spiritual, right? And then family life, right? And it's like, for me, I've always been like, I get really good at four and one drops, right?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Well, we're also doing it to you because he ain't that type of guy to go on stage and say you're a little bitch, get to work, right?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Well, the identity thing, we could have a whole nother podcast episode on that because that's a prerequisite. You know, I teach my sales team, you know, we have 45 sales reps and we bring new ones in and out all the time. And half of them I get on a call with, like when they join the team, I already know if they're going to be good or not. Because half of them are asleep.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
I'm like, if you ain't out there, like I always say, Muhammad Ali said he was the greatest before he was the greatest. Half of you guys are half asleep on these Zoom calls. I know you ain't going to close anything. And then this other guy will join. He's super loud, confident, bold, read everything, ready to go, watching extra YouTube. I'm like, you're going to close a lot and make a lot of money.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
And it's like, that's your identity, right? Like how you show up.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
And health's in there too, in the hobbies part, health and wellness. And I've got like really good at four or five. And that's kind of how I see you. The reason I'm bringing this up is you really work to optimize like those main buckets for a person or a man or now a family too, I feel.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah, well, good example. I said to my sales team the other day, I'm like, if you guys are in the bottom, like you're not performing right now, you're at the bottom, you ain't going to make little changes all of a sudden become a top close. You got to make big, drastic swings to get out the bottom to the top or even into the middle.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
You got to watch your calls and become a totally different person on the calls today. Or you're just going to do the same thing and definition of insanity, doing the same thing over and over again. So I love that story because that's like, to me, I call it a catalyst. Yes. That was a catalyst for you.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
I've done that three times. I could have had three $10 million exits, but all times, now I've learned to at least exit the company next time. So burn it down is probably, sell it is probably. Yeah, sell it. Let someone else burn it down. Let somebody else burn it down and sell it.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah, love that. So last question because I don't want to glance over this. Tell everyone where they can come witness this live and talk about the event.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Well, I love it because I do think, you know, just to wrap here, there's such a we're in this peak, right? With like, yeah, the old school men where, you know, I grew up in England. My grandparents fought in the war. My grandma made time grenades.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
It's this old school way, but then you kind of, we went full circle, now you got all these people that are so weak, so they won't take action, they'll just complain all the time, and there's the middle.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
No, I love it. Cause yeah, I mean, we just, we jumped over the middle, right? It's very interesting. So I love that. And I will try and get there myself. So guys go check out the event. I mean, personal development wise, no matter what position you're in, you're going to get value. I'm going to try and make it in between my Amazon shoot.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
So hopefully I can jump across and I'll have to finally not wear red too. I'll put a red t-shirt on underneath a black t-shirt. But dude, thank you so much. Lots of great combo there, marketing, personal development, and pretty much everything else. So go buy a ticket. I'll see you there at the event. Thank you, buddy. Guys, take care. Keep living the red life. I'll see you soon.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah. Well, you know, I teach you as the entrepreneur, you're the all-star player or you're the car, right? The F1 car, you've got to be well-serviced. If you're shitty, everything else is shitty at the start. It'll be shitty for your staff, everything, right? And I think now, I think in the last five years, there's been this big movement in entrepreneurship because I came from the health space.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
I was a sports scientist, super fit. And it's funny, I like fell out of it and got unfit. And during that time, everyone in entrepreneurship got fit, you know, like, especially during COVID, it was like this flip-flop, right? Like I saw Andy Frisella do it, then started 75 Hard, then all my entrepreneur friends started that.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
You know, so it's kind of funny how in the last five years there's been this big realization, I feel.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
It's like the snow falls on a mountain over many months and then eventually there's an avalanche, right? That's kind of how it feels. Yeah.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
that's great because i think one thing that you know i'm sure you agree most people can't do that because they're not disciplined that's why they can do one thing good but then when it's like five things or four things it gets really hard because you've got to be up at 5 00 a.m to trade because you and then you got to run the business then you got to block out time for the marriage and the kids and that's where discipline and organization comes in it's easier to centrally focus right so everybody wants to preach no balance no balance amounts which i agree you can't really balance everything i put way more time into my business
Living The Red Life
Garret J. White on Why Modern Men Are Lost
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up? Welcome back to another episode of Living the Red Life.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Why is that? And also, you know, I've grown, we grew our team to 110 employees and now we're sat about 85, 90, which would have been like a sweet spot for us right now. But a lot of them don't build the team and systems too. So I was saying to someone the other day, they're asking, how do you do all the triathlon?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
I'm like, I actually only work like five hours a day now because I have 80 employees doing everything else for me. So I think part of it is that growth of it as an entrepreneur. If you always stay the hustling entrepreneur, you'll always burn out and not balance, like be able to do all those things. But if you get good at building great teams and people,
Living The Red Life
Garret J. White on Why Modern Men Are Lost
You should be able to actually buy your time back to go spend more time with family. And sometimes you have to go deep to build the business and then you can come out the other side.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Joining me today is a face you'll probably recognize if you're watching on video. Here with Garrett, founder of Wake Up Worry. He's the highest paid PE teacher in the world, and we'll get to that in just a second. But he's totally crushed an industry for over a decade. He's got a big event coming up, 7,000 people.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
And what I admire the most is how he's built such an amazing tribe community and following over many, many years, which we're going to dive into today. So welcome to the show, buddy.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Yeah, so they're going through it and going, he's talking to me. I always say great marketing is when someone goes through and goes, they're talking exactly to me.
Living The Red Life
Garret J. White on Why Modern Men Are Lost
So just to recap for everyone listening, because I wanted to talk about the marketing. We've already gone there, like the deep psychology, right? Knowing the avatar audience, storytelling to sell, right? Three things I'm already hearing. Playing the long game, I'm hearing, right?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Putting out, it's not like you're just trying to sell a low ticket offer and upsell right away, which nothing wrong with that, but you're playing the long game and really getting them to, you know, you're creating the emotion so they follow you. And maybe the life cycle's long too, right?
Living The Red Life
Garret J. White on Why Modern Men Are Lost
Some of them are even before the awareness stage, you know, they're going to come into that awareness stage when they get married and have kids. And any other big marketing tips or things you've noticed on top of those that you want to add?
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Over 7,000 people applied, 4 legacy makers and less than 2% were selected. Within every individual person's episode, you will be able to see their wisdom. They will display and showcase and share not only what they've grown and the amazing businesses or achievements they've achieved, but also tactical ways at the end that you can take those to implement yourself.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Well, if you're here for the first time listening to episode one, Legacy Makers is a first of its kind show that features all different types of people from all around the world.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
This could be A-list actors, pro athletes, Olympic gold medalists, and business builders, entrepreneurs, people who went from homeless to captivating millions of people for their story and message, people that went through extreme adversity. Maybe they were hospitalized in a coma for many months or had to flee a country that was at war and they came to America and built a dream life.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
The stories are endless and the lessons are even better. You're going to learn, you're going to be inspired and you're going to be driven to take your life to the next level and most importantly, improve the lives of other people. That's what Legacy Makes is all about and welcome to the podcast.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
This podcast will include all of our amazing cast where you can see their full episode online or on a TV near you. If you want to learn more about each individual cast member, you can also go to our website and check out all of the amazing cast, all of the amazing seasons. and their bio, profile, social media handles everything you need to know.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And talking of seasons, there's a lot of seasons for you to dive into. So whether you're listening this for inspiration, motivation, business lessons, maybe you're listening to it to learn leadership. or you're listening to it to be inspired in a certain health or fitness or sports journey, there's a season probably for you.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And the idea is taking some of the very best in every different industry, some of the very best in sport, education, motivation, business, and having them break down not only their life story, but their lessons. And the beauty of it is not only will you be inspired by their life story, you'll also get to see that life wasn't always sunshine and rainbows.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
No, in fact, many of the Olympic athletes, pro athletes, celebrities, billionaires, millionaires that you see today online came from nothing. They came from severe adversity and they were able to fight through it. So we wanted to have a platform
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
to showcase that, a platform to explore that, and a platform that really can show their journey to success in hopes that it inspires you, in hopes that it inspires thousands of other people out there to live the life of their dreams and go on and build a legacy to help other people. On top of that, within every individual person's episode, you will be able to see their wisdom.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
The stories are endless, and the lessons are even better. You're going to learn, you're going to be inspired, and you're going to be driven to take your life to the next level, and most importantly, improve the lives of other people.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
They will display and showcase and share not only what they've grown and the amazing businesses or achievements they've achieved, but also tactical ways at the end that you can take those to implement yourself. So if you're looking at growing a business, you can learn from some of the biggest companies on the planet. If you're looking to sell physical products,
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
you can learn from some of the biggest companies on the planet that sell physical products. And they will not only share their journey to success, their failures, their adversity, but also their biggest lessons for you, the consumer. Maybe you're looking for some motivation. You're in a point in your life right now and you're not happy with where you want to be.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Well, you can not only learn from people that were in that same position as you and be inspired by how they changed their life and scaled their personal speaking or personal brand side of their business. Maybe they got on stages. Maybe they wrote a bestselling book. You can hear that journey, but then actually get tactics to go away and start your journey.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Instead of just getting motivation, you can also get the systems behind it, the necessary steps that you're going to have to take if you actually want to change your life. Because let's face it, when it comes to behavior change, when it comes to implementing, it comes to making your life better, your business better, losing weight, whatever that might be, getting good at a sport.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
It's great to be motivated and inspired, but you need discipline and consistency that goes alongside it. So the idea of Legacy Make is to give you all of that condensed into a single episode. And of course, some of those people on the show Some of the people in different seasons may be your favorite actor or an athlete. Some people you may have not heard of.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
However, they have some amazing stories. They're all casted and selected for a reason. In fact, over 7,000 people applied for Legacy Makers and less than 2% were selected. So we're hand curating people that fit into every different season, every different category. and have come from a certain level of challenge or adversity and turned their life around.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And now they're on a mission to inspire, educate, and leave a legacy for the rest of the world and to other people. How does Legacy Makers come together? Well, as you will see on your TV, or if you go to InsideSuccess.tv, you can stream it online via your mobile phone or a computer, you'll see that there's different seasons with different episodes dropping at different times.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Selected episodes will also be available on other major streaming platforms and you'll be able to watch them there as well. So wherever you go, legacy makers will be accessible for you. It's the perfect way to dive in and maybe blend your evening Netflix binge with some personal education, some personal development that gets you inspired and makes tomorrow better, makes your life better.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And I'm a big believer as the main director and executive producer and founder that on average, Three to four hours of TV is consumed every single day. Well, why not make even 10, 20% of that, right? 20 minutes, 30 minutes. Why not make 10, 20% of that educational and inspiring content that actually drives your life forward?
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Because let's face it, most people that spend three to four hours watching TV every day, they aren't watching it to make their life better. They're watching it as a distraction, a way to escape boredom, or maybe a way to escape a lack of fulfillment. That's why if we can take that three to four hours
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
of content consumption that's consumed via TV and social media and make a certain percent of that content that will make people's lives better, I truly believe many, many people out there can start working towards their goals.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Many, many people can pursue their big dreams or their entrepreneurial journey that they've always wanted to start on but never had the right tactics, tips, or motivation and knowledge to do so. So that's kind of how the idea behind Legacy Makers came about, and it's part of our network and production studio called Inside Success.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
If you go to insidesuccessTV.com, you can learn more about the production studio side as well. Inside Success was designed with that bigger vision in mind, to be the leading network and production studio for educational, inspirational, and entertainment content all combined. Our goal is to bring those three key elements into one.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And if you look at most content out there right now on TV, on major streaming platforms, there's a big lack for content that brings all three of those pieces together. We want to obviously entertain, because let's face it, we all love to be entertained by reality TV or the latest blockbuster.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
But at the same time, we want to feed in educational and inspirational content so you're not left empty-handed at the end of it. You haven't traded your Tuesday evening, those three or four hours, with a movie that was enjoyable, but now you have nothing to show at the end of it. How about we finish a documentary series or we finish a TV reality series
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
that's entertaining and educational, inspirational at the same time. That's the whole idea behind Inside Success as a production firm and as a network. And it features many celebrities, actors, athletes that you may know.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And as mentioned with Legacy Makers, it will feature some people that may be less famous, but behind the scenes, they've built a billion dollar company or they've built an amazing charity or they've revolutionized an industry.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
So there's a lot of people on there that once you start to learn about them and you start to watch their content and you watch what they do and you go and see what business they've built, you will be equally inspired and educated. At least that's the goal. This is also an amazing opportunity to incorporate brands and brand stories.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And one reason we did this is I've been an online internet business builder for about 12 to 15 years. I built many successful companies, tens of millions of dollars in revenue. One at Inc. 5000, one of the fastest growing companies in America. And I've advertised and spent hundreds of millions of dollars. And I've learned over the 10, 15 years of doing this that people are constantly evolving.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And we've got to a point in a marketing and online advertising world where people hate ads. People aren't entertained by ads. They don't enjoy ads. They will even pay platforms such as YouTube money every single month to block ads. So the old school way of advertising simply doesn't work anymore.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
That's why involved inside Legacy Makers and inside Success, not only do we tell these amazing entrepreneurial stories, but we also tell the stories of brands. We have brands that you may know, ClickFunnels, which is one of the biggest online platforms for selling education courses and revolutionizing how websites are built. We have brands such as Alibaba.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Alibaba is one of the biggest suppliers or the biggest suppliers of e-commerce products and goods in the entire world. We have famous legacy brands such as Success Magazine. And that needs no explanation. It's about success. And it's one of the most famous business and entrepreneurial magazines in history, with lessons dating back over 100 years. So we have brands incorporated into the show.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And this isn't a way to sell more products. No, it's a way to showcase a brand and what a brand is doing and how a brand is trying to disrupt an industry and make and solve a problem, okay? So within legacy makers and within our whole network inside success, it's also a great opportunity for brands to showcase what they're doing, right?
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And we're really only looking for brands that have a cause, brands that are trying to make the world a better place and brands that fit our ethos around building a legacy and making the world better than when you found it. So you'll see a lot of brands in there. On top of the brands, as mentioned in teas, you'll see a lot of celebrities, actors.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
You can go to the website and look at the casting page, but we have some amazing icons in there. Some of my personal favorites, Carmen Electra, who has been iconic in the entertainment industry for many, many years and also has many entrepreneurial ventures. So you can see, and she showcases how she's disrupting industries, how she's
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
constantly reinventing herself for different roles, traveling between music, television, obviously films and business. On top of that, motivational speakers and some of the world's top authorities around motivation, mindset and coaching. Les Brown, Tim Story, two of my personal favorites, people I've had the
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
pleasure of working with and how they've not only created a massive movement impacting millions of lives they have billions of views on their content but they've also done some of the biggest mindset and educational training in the entire world across corporations so you'll get to see their story and how they are living a legacy and leading a legacy in everything they do athletes as well i'm a big big believer that
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Hello and welcome to the Legacy Makers podcast. On this podcast, we dive into some of our amazing cast, some amazing celebrities, pro athletes, Olympians, business builders, and icons where they reveal to you their story and most importantly, the tactics, strategies, tips and tricks they've used to build a legacy and create their dream life. So what is Legacy Makers?
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
There's such a correlation between success in athletics and sport and the gym and in life in general. Why? Because if you want to be successful in business, you want to be successful in your own personal goals. It's very, very similar to being successful in sport. You need discipline. You need a big goal. You need to believe in yourself. You need to show up every single day.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
You need to rebound from failure when you hurt your ankle. You have a bad... meal and you get sick one day before an Olympic race. There's a lot of correlations between success in sport success in life and success in business. So there's a big emphasis on athletes that are also entrepreneurs, athletes that are very committed to personal development.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
And I'm really excited to showcase some of those stories for you so you can see that correlation. And maybe if you're an athlete yourself, also you'll resonate with it and start to realize why you're maybe set up for success in entrepreneurship and business because you have many of the core disciplines from the athletic side. So just to wrap up,
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
If you are looking to dive in and start binging some episodes, go ahead, because guess what? Unlike binging on empty content, this content is not only going to hopefully entertain, but also educate and inspire and give you consistent lessons that you need to improve your life and to achieve your goals. You can listen to it in the car on the way to work. You can listen to it while on a walk.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
You can listen to it while cleaning your house through the podcast, which is obviously what you're listening to right now. Or you can stream it online and on your television. If you want to access it, you can go to InsideSuccessTV.com, which is our website, or the online streaming platform, which is just InsideSuccess.tv. And of course, you can watch it right in your living room on the TV.
The Living Your Legacy Podcast
The Story of Legacy Makers, From Exec Producer Rudy Mawer
Just go to Legacy Makers. Find us on many streaming platforms. On the website, you can get the full list and you can start binging today. Enjoy and work hard to build your own legacy. I'll see you very soon. Take care.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
My whole office is red. So we grew a 12,000 square foot office in Tampa, 50 staff. Everyone had to wear red. They got sent home if they didn't come in uniform, which was red. The whole office was red. The Miami offices are red. The brand's all red. The cars are red. And people even ask me when I'm on stage, yes, my underwear is red, if you're wondering. So all in on the red.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Yeah, I would love to say I came in with this exact plan. That wasn't the case. But I think one thing that made me successful is I'm really good at looking and learning and adapting and pivoting and then going all in. So I started my personal brand when really when COVID hit, I really wanted to grow my personal brand. in the business marketing world. I'd already done it in the fitness space.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I had a million followers there. I've sold out events around the world, had a Facebook group, 60,000 members, and I saw the power of it. And so I was like, okay, well, now I'm moving into the business space. I'm going to do the same here. So I brought someone in to run my agency.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I went all in with my personal brand and we did $25 million in three years, just selling courses, programs, coaching programs. So we grew it super fast. And I'm saying that because I think half of that is because I went all in on the personal brand and the social and the organic and stages and all of that sort of stuff. So it had a massive impact. I don't think I would have...
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
grown it to that amount so quickly without the brand but during that time we were just getting feedback people were buying courses programs i had this like red backdrop nothing as extreme as i've got now but it was kind of similar to this if you're watching on video and people loved it they were buying 20k masterminds saying i don't even know who this guy is i just see his red ads everywhere and his branding's on point and he clearly knows what he's doing
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Luckily, touch wood in this industry, I do feel I know what I'm doing. It's not just a facade like half the industry we live in is. And then I was going to events when COVID lockdown ended and all the friends that I had known for five years were like, dude, I love your branding now, like how you did this whole red thing. So it just got more and more and more.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And I'm a very extreme person, which is sometimes great and sometimes terrible. So I just went all in. All my cars are red. I made all the offices red. I made all the staff wear red. And I played into it, and now it's very recognizable, and I'm well known for it.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Any platform that you can advertise and get some sort of an instant reaction is great for direct response. So for me, I don't do much in SEO. I don't know much about it. I think it's a good background thing to run. But if I build a new website today, there's a very, very small chance that I'm going to instantly rank number one on Google for a keyword.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But what I can do is build a website today, build a social media, Facebook and Instagram handle and profile and set up an ad and I can get genuine leads, customers and clicks to my website that same day or the next day maybe. So that's the big difference, right? And it's a lot of people say, really, well, what's better? It's like asking what's better, diet or exercise?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You kind of need both long term. But you might start with one to really get going and then add in the second one and refine over time. So yeah, I think direct response, any social media platform where you can reach people instantly, advertising on Facebook, Google ads, YouTube ads, all of those LinkedIn ads. And then most of the time you'll see direct response more with,
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
cleared landing pages and what we call in our world funnels. I like to call them more like sales processes where there's a clear angle, right? Someone's going to click that link on a social media ad. They're going to give their email. They're going to get redirected to a five minute video. And then at the end of the video, it tells them to book a sales call or it tells them to buy a $200 product.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
That's more direct response.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
What's up? It's great to be here.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I went all in with my personal brand and we did $25 million in three years. Beginners actually need to learn some level of direct response because it's what gets attention and it gets people to click.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, I think you're definitely getting into that. And what's kind of weird and interesting, I'm glad you had this question because I wanted to bring this up, is in the last five years, there's been this merger, right? So five, 10 years ago, all I did was direct response because that's how I learned all of this stuff. And I just ran ads and funnels and you didn't even really need a brand.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But I really notice about, you know, in my journey between five, 10 years ago, the power of the brand, I saw it, my own fitness brand, I saw it with the influencers I was working with. And that's why consciously about four or five years ago, I've really made an intention.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I've spent millions of dollars building my brand because I saw the writing on the wall and I saw the future is going to be powerful personal brands that also understand marketing. And if you look at any of the biggest brands in the world, the ones that are crushing it, especially the influencers, they understand both sides.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
They understand how to build a brand, how to build an audience, how to go viral, and then how to monetize it.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's so common. And it took me a few years to really understand this in my agency and see the difference. So I now tell people straight up, and you're like an amazing case study. If I had this conversation with you, I would say, hey, when you go into cold traffic, you've got to realize it's like starting a second business. So you can't take everything that's working now.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
all your funnels and everything and copy it over and run ads to it and assume it's going to work. I wish that was the case. It would be easy if it was. Sadly, it's not because, and you already answered the question as to why, because people don't know, like, and trust you. And that's the amazing thing. If you can pull off growing an actual, genuine, organic, personal brand and tribe,
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I get asked this question a lot. I think a lot of people think, oh, why does someone need that much money? And I was explaining this yesterday to a friend. If you're a pro athlete, say you play basketball, your goal is to win the NBA. If you're a sprinter, your goal is to win an Olympic gold medal. So I think to me, I'm very competitive. I came from a sporting background.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
life in business and marketing becomes way easier because you can throw up what I'll call a half-baked landing page, a mini landing page, a bit of a headline, a bit of a sub-headline, a few bullets, a quick selfie video, and you'll get thousands of people buy because they love you. But then if you go and run that to Facebook ads, it just doesn't work, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Again, everyone asks, well, which is better, Rudy? It's like, look, if you can build a brand and tribe and community, for sure, go do that. But realize that takes a lot of time, right? And you're also an exception, right? Whether you know it or not, you know there's a lot of people that want to launch a podcast. They don't become you, right? So it's really hard to become the next Mr. Beast, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's really hard to become a $5, $10 million business organically, and it takes a lot of time. And that's why I like ads because I think a lot of people, A, they don't have the personality for organic social. When I meet them, I'm like, you're not going to film a video every day for the next three years and pull this off.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But you could have a really great landing page and some influencers and you have an amazing supplement or whatever product and that could crush it for you. So part of it's knowing your personality. Part of it's knowing your goals and paths. And like most things in life, you can start with exercise and lose a bunch of weight.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And eventually you're going to say, well, I need to now really refine my diet to get even healthier and fitter and get my six pack. And you might start with diet and say, OK, I lost a bunch of weight, but now I'm skinny and I really need to do some strength training to look better. So I'm going to add that in. And it's kind of the same for you.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You went, say, the diet route and you go, OK, well, now to get to that next level, I should add exercise too. I went the exercise route and then I go, OK, well, to go to that next level, I got to add the diet part in. And there's no right or wrong. It's just two different paths that join eventually when you get to a certain level.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Easy way to understand paid ads and direct response is I always teach people, people are selfish. And if you don't tell them the benefit or the outcome in a couple of seconds, they're not going to listen. And that's very different to if they're a loyal fan, because they'll listen to you for an hour, talk about your favorite color or your favorite restaurant, right? Because they love you.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So you've got to treat it like they have no clue who you are and they only care about themselves. So let's run through it. Tell me the outcome of this course that you were trying to sell.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And what does the masterclass teach?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Okay. If they go through that, how's that going to change their life?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Great. So I would run everything reverse engineered from the final part, right? So I would go in this webinar, you're going to learn how to 10x your social media and lead flow for your own business through LinkedIn and other social media platforms. Here's the case study of how I did it. Here's 10 of my clients do it. Here's the three
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
things you're going to learn, three core principles in this webinar. They attend the webinar, you teach the core principles, and then you go, hey, these are all the core principles. If you want to go off and learn and implement these like I've done for the last five years, now you know where to start looking.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you want to just get my system where I've already put all these together and you can just copy and paste it into your own business, click here to buy. It has to start kind of reverse engineer it a little. It has to be very intentional to the outcome. They're already starting the first time they see you knowing, okay, this person is going to teach me how to 10X my lead gen through LinkedIn.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If I'm in business, to me, the billion dollar mark signifies all the things that I want to create in the world around business. So impact, legacy, changing the world in a positive way, having amazing teams and products. and international reach. All of those things are summarized by building a billion-dollar company. And look, could it be worth $500 million and still do all those things?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then you're teaching through it and then it's linked to the offer. So that's part of it. And then you also just have to understand economically from a data standpoint, everything's going to be watered down. So if you're getting 50% of people showing up from warm traffic, you're only going to get 10%, 20% show up from cold traffic.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If your webinar was closing at 10%, it's going to close at 4% to cold traffic. Doesn't mean it doesn't work. And it doesn't mean it's bad because yes, the conversion rate's lower, but you can now reach 6 billion people versus even if you're the rock, you can't reach the entire world, right? Organically. But with HeyDads, you pretty much can.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So there's more water down, but your ability to reach people are 10x. So it kind of evens itself out.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, just to add to that, we literally have people book sales calls with a celebrity. Then obviously the celebrity is not on. It's our sales team. And a day later, they're like, what is this call about?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So you've got to realize people click ads, put their email in, fill in a 12-question application, book a sales call for the next day to work with blah, blah celebrity, get on a call the next day and have no clue who it is. or what they did, right? You've got to realize cold traffic is just a different game, but it doesn't mean you won't find loyal people in it.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Like I built 60,000 people in my Facebook community, which were all buyers in my fitness brand when I started through paid ads and they traveled the world to come to my events and they became loyal fans that loved me just like you have them. But it's more of a diamond in a rough scenario and it's a bit more of a volume game.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So, yeah, you've just got to understand that you're going to get a lot less people. And to answer the question about warming them up, there's two parts to that. Part number one is I always teach make an offer in a funnel and a sales process so good that they just want to buy anyway, even if they aren't warmed up.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Because the best way to warm someone up is they hand their credit card to you and now they pay attention. Right. Because part of it is the trade for attention, not money. So if you can get them to become a buyer of some sort, now they're going to pay attention and actually give you an opportunity to warm them up. The other way to do it is, and this is where it blends organic together,
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
is really growing your organic, focusing on virality, focusing on content, running some ad spend behind it. You take one video that got 100,000 organic views. Well, now let's boost that at $10 a day, take it to a million views, and then target those 900,000 people that just watched that video, and you can set it to, hey, people that watched 75% of that video.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So now you've got 200,000 people that watched 75% of the video, and now send them to the webinar, right? Will they still be cold? Yeah. But will they be a little warmer than before? Absolutely.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Most of our stuff, we actually start at under $100. There's a big, important psychology lesson here. Under $100, psychologically, most people don't need multiple decision-making processes. They don't need to review it multiple times. As soon as you go over $100, and especially over $500 or $1,000, there needs to be multiple touchpoints and multiple conscious decision-making processes involved.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Great way I explain this is, you know, when you're lining up at CVS, Walgreens grocery store to pay. Have you ever saw on the side of the aisle where you're in the line where they say you can buy a TV here for a thousand? And then the other side, it's like you can buy a jet ski for twelve thousand and then you can buy, you know, a new couch for two thousand. No, you never see that. Why?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Absolutely. Could it be $4 billion or $20 billion and do all those things? Yes. So for me, it's a bigger goal of being the best version of myself, winning what I would class as the gold medal in the sport of business and impacting the world.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Because it's too expensive to be spontaneous, right? But that's what a lot of people are doing in their ads. When they sell to cold traffic, they're saying, hey, buy this $12,000 jet ski. It's like, I came here, I'm bored at work looking at my friend's photos. I'm not ready to buy a jet ski. I try and start them low, get them in the ecosystem.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And another easy analogy is you're going to date before marriage, right? When they're a warm following, you can say, hey, you want to come on a week's vacation with me? If you went up to a stranger in the street or on a dating app and the first message was, hey, you want to come on a week's vacation? They're going to be like, who the hell is this, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So you've got to date a little and then you can elevate that process as a relationship builds. Same psychology with dating, same psychology with the user journey.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I call this the essential model. I think most businesses need this. And most businesses that are successful, they have what's called a high lifetime value. So they have multiple products to elevate people through, right? And obviously the exception again is maybe billion dollar brands.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Louis Vuitton doesn't sell something cheap, but most people that buy a Louis Vuitton bag don't walk around the shopping mall, have zero clue what that brand is and just go, oh, I'm going to buy a $1,500 handbag. They've wanted a Louis Vuitton for three years because their favorite celebrities, influencer, and older sister all had Louis Vuitton bags.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So again, you got to realize the psychology is different. For most of us that aren't Louis Vuitton or anything like that, we need these multiple touch points. We need free content. We need opt-in based content where people just give their email address or phone number. You want generally some sort of a lower ticket content, which is the first day you're getting them in the restaurant.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then you need some content where they can start dating you, maybe move into the house, which is what we call middle tier content. And then you want your high ticket content, which is when they're going to get married to you and have kids, right? So if you imagine it just like that, easy way to understand it, right? The first date is the first message on a dating app or whatever.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I saw 60% of people that meet these days are through dating apps now, kind of crazy, but That first date is that first touch point. And then you just take people through this journey.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
The nice thing is you built a big brand where so many people want to get married to you. But now you've said, I want even more people to get married to. And now you've got to start over again over here. And you just got to warm them up a little bit first.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Let me just add one more thing to help people there. A lot of people say, well, Rudy, I only have this $2,000 product. I don't want to make all these things. It's like, whoa, whoa, whoa, slow down. You already have everything you need to go backwards. You take the $2,000 product. Imagine one part of it is this little thing that does this little problem.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You just take that one thing out of it and drop it earlier in the system, right? So If we use LinkedIn as an example, maybe your $2,000 course helps them 10X, blah, blah, blah. And maybe one of the 20 modules teaches them how to build the perfect profile. Well, that becomes a $19 course by itself. It's one of the 20 things in the $2,000 thing. You've already got the video.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You've already got the Loom video talking through the profile. You've got this profile template worksheet. Take those three things, $19 product. You don't need 300 pages. In fact, nowadays people want less content. and a clear outcome. And now voila, you've already created the start of your ecosystem. So it's very easy to do.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And even if you're like a software company, like really my software is $2,000 a year. I can't split it out. Give people a free trial, give people access to one piece of the software that does one small thing.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
How do you get someone on a second date? Follow up with them. You have to ask, right? And you have to ask sometimes many, many times, especially if they're in high demand, which a customer is. The customer sees 1,000 ads a day and 300 emails a day. So you've got to ask, right? Yeah, you want to build a system, okay?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So let's imagine someone downloads a free program or let's use this LinkedIn example. They pay $19 for this perfect profile system that you've developed. Great, they've got their perfect profile, but now they're kind of left hanging. You took them on the first date and they're like, now what? They got their profile, but they don't know how to get leads, how to post content.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So then you follow up, you say, hey, I hope your profile's going well. Now the next step you're probably asking yourself is how do you turn this into actually getting leads, growing your following and reaching more people through viral content?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, we have a great one-hour presentation that's going to take you through those three pillars that will help you 10x your social media lead gen through our LinkedIn system. Register here. They now register for the one hour, and they watch it. And now, maybe because they already liked you, they saw how great this profile training was, now this one hour, they're a little warmer to buy.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You want to develop all these touch points. And I'm not saying there's only one way. There's hundreds of ways. You want to text them. You want to have a sales rep call them. You want to send them to an hour's webinar.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You want to send them to a 10-minute summary video of the webinar because half the people will never have an hour to watch it, especially the most successful people, which are probably your avatar. They definitely don't. I'm never watching an hour's webinar. But I might watch a five-minute summary video and then say, okay, this looks good.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I'll have one of my team book a call here and see what it's all about. So you want all these different touch points to follow up with and to ascend them into that next stage.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
First rule of ads that I love to teach, and it's changed a lot since I used to be in the ad manager all the time myself, 99% of ads now is nothing to do with the ad manager, okay? 99% of success with ads is the creative, the hook, and again, the offer, and also the link to your branding. And here's why. It's very simple when you understand it this way.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you're Mark Zuckerberg and your goal of Facebook and Instagram is you make money from ads, that's how that whole platform works, right? That's why it's free for everyone. And you say, how do we make it where everyone can run ads? Because his problem six years ago is ads were too complicated and everyone had to hire an agency.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So he had a broken business model because his business model depended on agencies doing their job and getting clients. So he goes, how do I make it so simple that Bob the Builder doesn't need to hire an agency? Bob the Builder can open up his phone, click boost post, and start getting leads for his building service.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So they've made it now that the AI is so good and the setup is so easy that pretty much anyone can run ads. The difference between a successful ad and a non-successful ad is everything else. It's how good is the creative? How good is the video? How good is the first five seconds? How good is the headline? Do you know your avatar and your target and the right people?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Do they go to a landing page that actually does everything we just talked about? And is it an appropriate landing page, not trying to sell a $12,000 jet ski? Is it selling, come and ride a jet ski for free, free trial on a lake or something like that, an event, right? Something that's easier to get into. So I know that answers a bit out the box.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's not actually about the ad, but that's a big mindset shift that everyone needs. If you go create this viral video, Mr. Beast style, and go make 10 variations, because not every single one's going to work, and upload them in the ad manager, you'll probably have more success than hiring 20 different agencies to set up your ads with a crappy image that doesn't do much.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So I was typical kid in school, like buying and selling, hustling. I actually got banned from selling in the playground when I was like eight years old. Entrepreneur my entire life. When I was a teenager, I built one of the largest gaming communities in the world, built my own websites, really got into tech right when computers were taking off 20 years ago.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Look, I've had an agency for many years. I think agencies can be great, but the problem with the agency model in general is a couple of things. You know your avatar, you know your copy best, you know all your creatives best. Second problem is there is a big timeline between starting cold traffic, your journey into cold traffic or advertising, and finding success.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And what I've noticed the problem with agencies is and customers, right, and this is no one's fault, this is just life in general, is that timeline to find success is probably like three to six months if you've got a really good agency, good offer and good brand. And it's probably 12 months if you have an average offer, product and brand. which most people have less than average or an average.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you're starting out, that's just the truth, right? Me and you, I'd say we have a great brand, but it would still take us three to six months to find success. And if you're paying five, 10 grand a month for an agency plus ad spend, you're probably not going to sit through six months of losing and failing and not finding winners to even get to the part of success that it takes.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I launched a celebrity brand And I tell them, hey, if we crack the code in three months, it's great. When I bring on clients in our coaching programs, I tell them, hey, in six months, if we crack the code, that's great. Because the first half of the year, it's building the funnels, the offers, the landing pages, all those steps. It's split testing it. It's starting to try ads.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's finding the winners. So when you're looking for an agency, you want one that A, understands the whole ecosystem, everything I talked about, not just the ads. If they only look at the ads and they don't talk about your landing page and your offer and your creatives, probably not going to work unless you're a genius on all that stuff.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And the second thing is expectations, going into it, knowing that it's going to take six months to even find success and investing in that, right? If you launch a podcast or you launch a YouTube channel, you don't expect to be Mr. Beast next week. But for some reason, sadly, with ads and probably everyone sees ads and sees it as successful, you've got to realize it's six, 12 months to get there.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And it's like looking at an NBA basketball player saying, how are you so good? It's 20 years of playing before you see them on the court. So I think it's timeline, it's expectations, and it's finding an agency, a media buyer that understands everything, not just the ads themselves.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
We track everything. We have like a 12-page dashboard. We have a 30-minute call every day in the morning at 9 a.m. Eastern. My whole team going through every stat for every celebrity and for my own brand. The metrics leave clues, right? It's kind of like blood work for the body.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you're sick and tired and you don't know why, you get blood work and you find you have a deficiency or a disease or something. a parasite or something. I would say I'm like a world-class doctor, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Maybe after 15 years, I can look at someone even without blood work and say, oh, well, because I've seen 20,000 people like you, I think you've probably got this or this, but let's get blood work to just verify it. If you're not and you don't have that experience, then all you have is the data to make decisions. So
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
was eBaying, buying and selling on eBay, making thousands of dollars as a teenager. Then continued my hustle. When I turned 18, I became a personal trainer.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
When you're running ads to sell a product or a program, one thing that's important is your cost per click. It's going to vary between industry and country that you're advertising in. But generally, you want like a $2 to $5 cost per click if you're advertising in America to sell a product. Now, that's if you're selling a product. If you're doing it to boost a post, it's going to be way cheaper.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Next is your click-through rate. So that's how many people actually click it out of 100. If you're selling a product or a service, again, generally you want this at around 1%. If you're getting people to download a free book or attend a webinar, that can maybe be 3%, 4%, 5%. And then finally is the landing page conversion rate, right? So how many people view the page and actually buy the product?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Generally 3% to 5% is a great rule of thumb for cold traffic. People that don't know you, warm traffic is maybe 10%. It's all going to vary dependent on the price. How many people buy Lamborghinis? Well, a lot less buy them, but the ticket price is 10 times more than a Toyota. So you've also got to understand how that's going to change from a basic level dependent on price and volume.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, lifetime value, easy way to understand that is I say, who here has an iPhone? Okay, well, most of you have an iPhone. How much are you going to spend on Apple in your lifetime? Pause, think about a number for a second. $10,000, $20,000, $50,000, $100,000. Apple doesn't make money on the first $1,000 sale. It makes money for the next 30 years, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But instead of just working in a gym, I built my own website and ranked number one for SEO in my area and built a bit of a personal training business, ran nightclub events, then started buying real estate with all the profit I made from personal training. So I bought a few houses as a student, rented them out to my best friends and all my college friends.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
All the biggest and best brands in the world do that. And I even challenge people on stage. I say, name me $1 billion company that only ever sells to you one time. And I've never had anyone. Someone told me one time yacht companies. And I said, look, if you ever owned a boat, it breaks all the time. So you're going to be paying that company for new parts and repairs every
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
One part of it is, let me just add one more thing to help people there.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And every few years, you're going to buy a bigger yacht because your best friend got one bigger than you. So you're going to be upgrading that yacht. You're going to be buying more than once. I don't know one billion dollar brand that only sells one time to someone.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
We have tons of free courses, programs, social media, Instagram. Again, start on social media, take some of the free content. Then we have a lot of options where we don't make much money from it, all of these $20, $50, $100 products.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And again, that goal, and this is very transparent, the goal there is to show you the value, show you what we're on about, give you some quick wins, and then hopefully progress you into our world. But yeah, I would just start on social media, get some free content, see if you like the red or not. You might get sick of the red too quickly, but...
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, and look, there's lots of great podcasts out there. There's lots of great other books out there on marketing. So the good thing about the world we live in today is the information's out there. You've just got to learn how to digest it and then action it.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So typical entrepreneur and then moved to America at 23, 24, made my first million within a couple of years of getting out here in the fitness space. Took that company to about 8 million. That led to an advertising agency where we were spending tens of thousands of dollars a day on Facebook ads and social media ads. I think at our peak, we spent up to $300,000 a day on social media ads.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you ask anyone that's grown big companies, it's the people, right? It's always the people. I was lucky to become the CEO of a company with 300 employees for about a year. And then I grew my own company to about, at our peak last year, about 110 people, which is amazing and horrible at the same time. But look, once you get beyond 10 or 20 people or staff...
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It moves from you doing everything to you doing virtually nothing and just controlling the system, right? You're controlling the people, you're checking in on the people, and you're building the systems and frameworks for success. And if you're someone like me and you, you're also having to still be the face of the brand, right? You're the one flying to the events. You know, I landed at 2 a.m.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
last night from Los Angeles, right? And I'm back on the morning call at 9 a.m. giving my updates, right? So, yeah, I think it's juggling the people and the systems and the frameworks while still being the front facing person and growing the brand.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I train every day. Right now, I'm actually training a lot because I'm training for Ironman. So I'm training twice a day. I came from an exercise background. Apart from a couple of years gap, I've exercised my whole life. And that's a great one. I always start my day with sunshine, hence why I live in Miami.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But I do think there's a big benefit to waking up naturally, getting a good night's sleep, and then starting your day with natural light. And there's a lot of science behind that too. I personally, and not everyone has to do this, but I personally, I fast as well. I have great energy when I fast and just have caffeine in the day. So that's like my personal side.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
On the business side, I'm very organized. So I do all my calls between eight and 12 and I have four hours of calls, which is a lot, but that's literally how I run my entire business and check in with all my departments. And you got to remember, I have a big main company that does about 10 million a year. And then I have like six companies with celebrities that are full companies I'm running.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So I know that sounds like a lot, but we're actually doing a lot more than just one company. And all those meetings are organized, structured. Every project is broken down, every KPI. So that's how I run the meeting side. And then I just delegate as much as I can. I don't check my own emails. I have a Slack channel for it and I have an assistant put anything important in there.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I have my managers responsible for key areas. Every Wednesday, actually just before filming this, I have an hours KPI call where I have my 10 department heads come on. They all get six minutes each. And they all share the key KPIs that we've built within that department. So I know all my finances and all the celebrity finances and where all the money went that week.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I see my sales teams and all their KPIs and close rate and revenue per call. I see ad spend for every celebrity in my own brand. I see total sales. I see customer service and inbox open rate and reply time per staff member and how many emails per staff member. I see social media, how many shares every post got and views every post got.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Everything is broken down in that one and a half hours that I do on a Wednesday. I've built these systems to run things really efficiently and manage everything.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
That's why so many people want to marry you, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then, yeah, I've done a lot since built a ton of companies, ran a 300 employee company, built all these brands with celebrities and built our holding company, which now we have a bunch of trainings and courses and celebrity brands.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, I'll start by just, and you ended that sentence when I talked about all my KPIs and meetings and say, that's why you crush it. And I want to be very transparent. I always am. Yes, on paper, financially, business, I do very well. But guys, I get punched in the face every day. And the bigger you get, the worse it is. I got two employees stealing from me that I'm having to sue right now.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I've had employees... try and destroy a business. I have people trying to sue you for random things that you had nothing to do with. You have a processor shut down because one of our celebrity brands changed bank accounts and it froze $400,000 of my own money. Yes, I love my life. My businesses are amazing. But entrepreneurs get punched in the face every day.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I think a mutual friend, Dave Meltzer, a good friend of mine, He said that the other day when I was chatting with him and actually having him on my podcast. And it's so true. I think especially if you're trying to do big things, look, if you want a nice lifestyle, I think the nicest lifestyles make 30, 40, 50 grand a month, one or two VAs. If I ever wanted to retire, that's all I would do.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
When you go to my level, You get to 100 employees, you make less money than when I had 10 employees. You have 10 times more stress. But I'm one of the few crazy ones that wants to win the gold medal, right? So it's like risk reward. So I think just understand, like, if you're listening to this, you see all these people on social media.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And I even know a lot of the celebrities, right, that I work with. There's always someone trying to sue them for something stupid. It's just like it's never ending. Life's never easy, I don't think. And the more extraordinary you try and be in life and the more greatness or out the box you try and achieve, the harder life can become.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But I think having a purpose and a passion and a reason for doing all that gets you through it. And then I think also just managing your mind and brain. I'm very good at, like, I don't get stressed. I understand that stuff's happening because I used to game as a kid. And so I see everything like a big challenge is like the final boss on the end of a computer game level that you have to kill.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then you get to go to the next level of the computer game. A lot of it is your perception of reality and how you handle these things. So if you're listening to this, understand you're probably going through a bunch of shit. Everyone else is. It's never going to end. That's called life. But how you perceive it, handle it and move through it is going to dictate your success in life.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then understand that I really do think most people can achieve pretty much anything they want in life within reason. But they have to believe in themselves and they have to work hard and they have to hustle and grind and never give up.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I actually think the good one is go work under someone that's ultra successful. If you go intern for six months or work under or study or even buy their courses and stuff, you can take so much knowledge from someone that spent 20 years doing this that in six months, you'll be like 10 times smarter and then you can go learn and implement that and make a bunch of money.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
That's how I've always become successful. Whatever I'm trying to master, I go learn from someone, whether I have to pay them or back when I was younger, I would just go work for them for free or whatever just to be around them. So that would be probably, I think, one of the greatest hacks in life for advancing.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, profiting in life, for me, it's always reflection and trying to be the best version of myself. So I break life down into five buckets, right? So I have business and money. I have my health, right? I have hobbies. I have family. And then I have friendship and my peers. I'm yet to get to a point, I always say this, where I've mastered all five.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Generally, I'm very good at getting like three really good. And then two of them start to drop. And it's like learning to juggle. So I'm always reflecting on those five buckets. And, you know, like right now, my health and training for this Ironman is one of the best it's ever been. But then one side slips and I'm like, okay, so now I got to like figure this out, fix this and get this going again.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So yeah, for me, it's for profiting overall in life. It's trying to juggle what I think your core needs are as a human being. And for me, it's those five. For you, it might be something different or you might lose one of those buckets and add one. But yeah, I think that's a good framework to use.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Because I spent 10 years growing my brand, I'm easy to Google and I always teach people. So one last tip as I leave you today, Google yourself because that's what your customers do and check your own socials because that's what they're doing before they buy. But Google me, Rudy Moore.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I have an Amazon TV show on Amazon Prime called 60 Day Hustle, Instagram Rudy Moore Live, podcast Living the Red Life. So you'll be able to find me. Just look for the red.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Someone asked me, and I'm sure you maybe will ask at some point, why the red? And the red to me, when I started my personal brand, I've always been different. And my first time I remember being different is, if you know anything about England, they're obsessed with soccer. It's basically their life.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
How do you get someone on a second date to follow up with them?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And the success of the English soccer team or their own soccer team they support is going to dictate their happiness in life. And I remember during the World Cup, the soccer World Cup, I decided to support Brazil and Brazil knocked England out in the semifinals. So I was very unpopular in school that day. The teachers actually asked me to stay home.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And instead of staying home, I turned up later that day in a Brazil shirt. I think I got bullied all day and beaten up about 20 times throughout the day. But I've always been different, right? And I've always... not been afraid to stand out and do my own thing.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And I think my parents gave me that, not because they were financially successful, but my mom was a gold medalist in triathlon and my dad was the Great Britain team manager. So he was actually the manager of the Olympic team, the Great Britain triathlon team. So I got to travel every weekend. I was going to races around the world, hanging out with the best athletes in the world.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
99% of success with ads is
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And it really just showed me you can achieve anything in life. You can be unique. You can do whatever you want if you really believe in yourself and work hard.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I was in a small town in England. No one liked money. I liked money. And I would speak about money and trying to make a bunch of money and become a millionaire. And I remember my girlfriend at the time, she'd kick me under the table if I was at dinner with her family or someone. If you talk about money, it's like you're bragging and this terrible thing.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
In England, in my city, the idea of success was you earn a hundred grand a year and drive a Range Rover. And, you know, in Miami, it's like every second person probably does that. Right. So it's just I realized that was the wrong environment for me and all the big successful people I followed actually through podcasting and social media when it really took off like, what, 15 years ago.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
They're all in America. So I was like, I've got to get there. So I moved to Tampa, Florida. I actually did a master's degree in sports science, which was my first business because it's very hard to get into America. So the easiest way was to do a master's degree. While I was there, I applied for a full long-term visa. So I got an O-1 visa, which is classed as an extraordinary individual.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So I had to submit evidence of my businesses and I had recommendation letters from some of the biggest companies and celebrities and athletes in the world. And that's what allowed me to stay in America. And so I grew a big office in Tampa and then last year opened an office in Miami, which is what I'm sat in right now, just because it's, you know, again, it's a level up, right?
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Tampa's a level up from England. Miami's a level up from Tampa, more money here, more celebrities, more opportunity.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I like gimmicks and I like being different. So I'm not sick of the red because I like people when they laugh or make jokes about me or comment in a friendly way. Really, I love the red. It's great. I like that stuff. You know, again, I like to be different. I'm not sick of it yet. I will say I'm a big fashion. I love fashion.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And so I have in my Tampa house, I have a whole wardrobe of designer black jackets and stuff that I can never wear again. It's very sad. And occasionally when I'm shopping, I see this awesome coat or jacket that's black or gray or blue. And I'm like, oh, I wish I could buy this. But that's the only downside. But no, yeah, my whole office is red.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So we grew a 12,000 square foot office in Tampa, 50 staff. Everyone had to wear red. They got sent home if they didn't come in uniform, which was red. The whole office was red. The Miami offices are red. The brands are red. The cars are red. And people even ask me when I'm on stage, yes, my underwear is red, if you're wondering. So... Olin on the red.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I would love to say I came in with this exact plan. That wasn't the case. But I think one thing that made me successful is I'm really good at looking and learning and adapting and pivoting and then going all in. So I started my personal brand really when COVID hit. I really wanted to grow my personal brand in the business marketing world. I had already done it in the fitness space.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I had a million followers there. I've sold out events around the world, had a Facebook group, 60,000 members, and I saw the power of it. And so I was like, okay, well now I'm moving into the business space. I'm going to do the same here. So I brought someone in to run my agency.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I went all in with my personal brand and we did $25 million in three years, just selling courses, programs, coaching programs. So we grew it super fast. And I'm saying that because I think half of that is because I went all in on the personal brand and the social and the organic and stages and all of that sort of stuff. So it had a massive impact. I don't think I would have,
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
grown it to that amount so quickly without the brand. But during that time, we were just getting feedback. People were buying courses, programs. I had this red backdrop, nothing as extreme as I've got now, but it was kind of similar to this if you're watching on video. And people loved it. They were buying 20K masterminds saying, I don't even know who this guy is.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I just see his red ads everywhere and his branding's on point and he clearly knows what he's doing. Luckily, touch wood in this industry, I do feel I know what I'm doing. It's not just a facade like half the industry we live in is.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then I was going to events when COVID lockdown ended and all the friends that I had known for five years were like, dude, I love your branding now, like how you did this whole red thing. So it just got more and more and more. And I'm a very extreme person, which is sometimes great and sometimes terrible. So I just went all in. All my cars are red. I made all the offices red.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I made all the staff wear red. And I played into it and now it's very recognizable and I'm well known for it.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Let me bring it home for everyone listening. It's not about color. And a lot of people say, Rudy, do I need to do all yellow? I'm like, no, no, no. What I teach is you need, and I'm going to use this word, but I think everyone needs a gimmick, right? I've been fortunate enough to work with a lot of WWE wrestlers, some of the biggest in the world. I grew up watching, and it's been very cool.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But the biggest lesson from all the wrestlers is they all have a gimmick. And the WWE, I think, became a billion-dollar company because it was so good at building characters. You've got The Rock, you've got Hulk Hogan, you've got all these characters, and they all have these gimmicks, right? And really what a gimmick is, in my eyes, is something memorable, something that you stand for.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It could be a brand message. It could be a color. It could be a technique. It could be anything, right? For me, I ended up going for the red and it was my favorite color and it means standing out. But if you're listening, what do people know you for? What do they come to you for? What are you the expert in, right? And you're a great example.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Like whenever I have anyone ask me about a podcast or they want to get into this media space, I tell them to go find you and I've connected people with you and sent a lot of people to you. So I think everyone's goal should be, how do I become what I call a category king or an expert or a go-to person in whatever I do, right? And that's a really great first step.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, direct response marketing has been around for many years. It's like the underlying type of marketing behind a lot of big brands. And I think marketing, you can always split into two sides. You've got more like organic branding, fluffy social media marketing and branding. And then you've got what I call more hardcore direct response marketing.
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And to give you an example, if you're listening, direct response marketing is where it's a big promise or a big claim, or it's very clear. It's like, lose 27 pounds in 27 days with this two-minute morning meditation, right? That's what direct response is because it's a clear, hey, do this and you'll get this outcome. Branding would be more this fitness influencer that talks about weight loss and
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
has all these different ads and social media content and something that they're known for you know eventually the goal of a brand is to build more like a coca-cola or louis vuitton louis vuitton doesn't need to say buy this handbag and everyone will think you're rich and famous and this is what all the celebrities and it's a status symbol that would be direct response for louis vuitton louis vuitton doesn't need to do that because it spent 100 years or whatever building a brand
Young and Profiting (YAP) with Hala Taha
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But when most of us start out, we're not Louis Vuitton or Gucci or Coca-Cola or Nike as much as we wish we were and want to be. So I think more beginners actually need to learn some level of direct response because it's what gets attention and it gets people to click and it gets people into your world, which is where you can then start impacting them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
My whole office is red. So we grew a 12,000 square foot office in Tampa, 50 staff. Everyone had to wear red. They got sent home if they didn't come in uniform, which was red. The whole office was red. The Miami offices are red. The brand's all red. The cars are red. And people even ask me when I'm on stage, yes, my underwear is red, if you're wondering. So all in on the red.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Yeah, I would love to say I came in with this exact plan. That wasn't the case. But I think one thing that made me successful is I'm really good at looking and learning and adapting and pivoting and then going all in. So I started my personal brand when really when COVID hit, I really wanted to grow my personal brand. in the business marketing world. I had already done it in the fitness space.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I had a million followers there. I've sold out events around the world, had a Facebook group, 60,000 members, and I saw the power of it. And so I was like, okay, well, now I'm moving into the business space. I'm going to do the same here. So I brought someone in to run my agency.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I went all in with my personal brand and we did $25 million in three years, just selling courses, programs, coaching programs. So we grew it super fast. And I'm saying that because I think half of that is because I went all in on the personal brand and the social and the organic and stages and all of that sort of stuff. So it had a massive impact.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I don't think I would have grown it to that amount so quickly without the brand. But during that time, we were just getting feedback. People were buying courses, programs. I had this like red backdrop, nothing as extreme as I've got now, but it was kind of similar to this if you're watching on video. And people loved it. They were buying 20K masterminds saying, I don't even know who this guy is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I just see his red ads everywhere and his branding's on point and he clearly knows what he's doing. Luckily, touch wood in this industry, I do feel I know what I'm doing. It's not just a facade like half the industry we live in is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And then I was going to events when COVID lockdown ended and all the friends that I had known for five years were like, dude, I love your branding now, like how you did this whole red thing. So it just got more and more and more. And I'm a very extreme person, which is sometimes great and sometimes terrible. So I just went all in. All my cars were red. I made all the offices red.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I made all the staff wear red. And I played into it, and now it's very recognizable, and I'm well known for it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Any platform that you can advertise and get some sort of an instant reaction is great for direct response. So for me, I don't do much in SEO. I don't know much about it. I think it's a good background thing to run. But if I build a new website today, there's a very, very small chance that I'm going to instantly rank number one on Google for a keyword.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But what I can do is build a website today, build a social media, Facebook and Instagram handle and profile and set up an ad and I can get genuine leads, customers and clicks to my website that same day or the next day maybe. So that's the big difference, right? And it's a lot of people say, really, well, what's better? It's like asking what's better, diet or exercise?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You kind of need both long term. But you might start with one to really get going and then add in the second one and refine over time. So yeah, I think direct response, any social media platform where you can reach people instantly, advertising on Facebook, Google ads, YouTube ads, all of those LinkedIn ads. And then most of the time you'll see direct response more with,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
cleared landing pages and what we call in our world funnels. I like to call them more like sales processes where there's a clear angle, right? Someone's going to click that link on a social media ad. They're going to give their email. They're going to get redirected to a five minute video. And then at the end of the video, it tells them to book a sales call or it tells them to buy a $200 product.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
That's more direct response.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
What's up? It's great to be here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I went all in with my personal brand and we did $25 million in three years. Beginners actually need to learn some level of direct response because it's what gets attention and it gets people to click.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, I think you're definitely getting into that. And what's kind of weird and interesting, I'm glad you had this question because I wanted to bring this up, is in the last five years, there's been this merger, right? So five, 10 years ago, all I did was direct response because that's how I learned all of this stuff. And I just ran ads and funnels and you didn't even really need a brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But I really notice about, you know, in my journey between five, 10 years ago, the power of the brand, I saw it, my own fitness brand, I saw it with the influencers I was working with. And that's why consciously about four or five years ago, I've really made an intention.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I've spent millions of dollars building my brand because I saw the writing on the wall and I saw the future is going to be powerful personal brands that also understand marketing. And if you look at any of the biggest brands in the world, the ones that are crushing it, especially the influencers, they understand both sides.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
They understand how to build a brand, how to build an audience, how to go viral, and then how to monetize it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's so common. And it took me a few years to really understand this in my agency and see the difference. So I now tell people straight up, and you're like an amazing case study. If I had this conversation with you, I would say, hey, when you go into cold traffic, you've got to realize it's like starting a second business. So you can't take everything that's working now.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
all your funnels and everything and copy it over and run ads to it and assume it's going to work. I wish that was the case. It would be easy if it was. Sadly, it's not because, and you already answered the question as to why, because people don't know, like, and trust you. And that's the amazing thing. If you can pull off growing an actual, genuine, organic, personal brand and tribe,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I get asked this question a lot. I think a lot of people think, oh, why does someone need that much money? And I was explaining this yesterday to a friend. If you're a pro athlete, say you play basketball, your goal is to win the NBA. If you're a sprinter, your goal is to win an Olympic gold medal. So I think to me, I'm very competitive. I came from a sporting background.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
life in business and marketing becomes way easier because you can throw up what I'll call a half-baked landing page, a mini landing page, a bit of a headline, a bit of a sub-headline, a few bullets, a quick selfie video, and you'll get thousands of people buy because they love you. But then if you go and run that to Facebook ads, it just doesn't work, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Again, everyone asks, well, which is better, Rudy? It's like, look, if you can build a brand and tribe and community, for sure, go do that. But realize that takes a lot of time, right? And you're also an exception, right? Whether you know it or not, you know there's a lot of people that want to launch a podcast. They don't become you, right? So it's really hard to become the next Mr. Beast, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's really hard to become a $5, $10 million business organically, and it takes a lot of time. And that's why I like ads because I think a lot of people, A, they don't have the personality for organic social. When I meet them, I'm like, you're not going to film a video every day for the next three years and pull this off.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But you could have a really great landing page and some influencers and you have an amazing supplement or whatever product and that could crush it for you. So part of it's knowing your personality. Part of it's knowing your goals and paths. And like most things in life, you can start with exercise and lose a bunch of weight.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And eventually you're going to say, well, I need to now really refine my diet to get even healthier and fitter and get my six pack. And you might start with diet and say, OK, I lost a bunch of weight, but now I'm skinny and I really need to do some strength training to look better. So I'm going to add that in. And it's kind of the same for you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You went, say, the diet route and you go, OK, well, now to get to that next level, I should add exercise too. I went the exercise route and then I go, OK, well, to go to that next level, I got to add the diet part in. And there's no right or wrong. It's just two different paths that join eventually when you get to a certain level.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Easy way to understand paid ads and direct response is I always teach people, people are selfish. And if you don't tell them the benefit or the outcome in a couple of seconds, they're not going to listen. And that's very different to if they're a loyal fan, because they'll listen to you for an hour, talk about your favorite color or your favorite restaurant, right? Because they love you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So you've got to treat it like they have no clue who you are and they only care about themselves. So let's run through it. Tell me the outcome of this course that you were trying to sell.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And what does the masterclass teach?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Okay. If they go through that, how's that going to change their life?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Great. So I would run everything reverse engineered from the final part, right? So I would go in this webinar, you're going to learn how to 10x your social media and lead flow for your own business through LinkedIn and other social media platforms. Here's the case study of how I did it. Here's 10 of my clients do it. Here's the three
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
things you're going to learn, three core principles in this webinar. They attend the webinar, you teach the core principles, and then you go, hey, these are all the core principles. If you want to go off and learn and implement these like I've done for the last five years, now you know where to start looking.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you want to just get my system where I've already put all these together and you can just copy and paste it into your own business, click here to buy. It has to start kind of reverse engineer it a little. It has to be very intentional to the outcome. They're already starting the first time they see you knowing, okay, this person is going to teach me how to 10X my lead gen through LinkedIn.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If I'm in business, to me, the billion dollar mark signifies all the things that I want to create in the world around business. So impact, legacy, changing the world in a positive way, having amazing teams and products. and international reach. All of those things are summarized by building a billion-dollar company. And look, could it be worth $500 million and still do all those things?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then you're teaching through it and then it's linked to the offer. So that's part of it. And then you also just have to understand economically from a data standpoint, everything's going to be watered down. So if you're getting 50% of people showing up from warm traffic, you're only going to get 10%, 20% show up from cold traffic.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If your webinar was closing at 10%, it's going to close at 4% to cold traffic. Doesn't mean it doesn't work. And it doesn't mean it's bad because yes, the conversion rate's lower, but you can now reach 6 billion people versus even if you're the rock, you can't reach the entire world, right? Organically. But with HeyDads, you pretty much can.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So there's more water down, but your ability to reach people are 10x. So it kind of evens itself out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, just to add to that, we literally have people book sales calls with a celebrity. Then obviously the celebrity is not on. It's our sales team. And a day later, they're like, what is this call about?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So you've got to realize people click ads, put their email in, fill in a 12-question application, book a sales call for the next day to work with blah, blah celebrity, get on a call the next day and have no clue who it is. or what they did, right? You've got to realize cold traffic is just a different game, but it doesn't mean you won't find loyal people in it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Like I built 60,000 people in my Facebook community, which were all buyers in my fitness brand when I started through paid ads and they traveled the world to come to my events and they became loyal fans that loved me just like you have them. But it's more of a diamond in a rough scenario and it's a bit more of a volume game.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So, yeah, you've just got to understand that you're going to get a lot less people. And to answer the question about warming them up, there's two parts to that. Part number one is I always teach make an offer in a funnel and a sales process so good that they just want to buy anyway, even if they aren't warmed up.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Because the best way to warm someone up is they hand their credit card to you and now they pay attention. Right. Because part of it is the trade for attention, not money. So if you can get them to become a buyer of some sort, now they're going to pay attention and actually give you an opportunity to warm them up. The other way to do it is, and this is where it blends organic together,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
is really growing your organic, focusing on virality, focusing on content, running some ad spend behind it. You take one video that got 100,000 organic views. Well, now let's boost that at $10 a day, take it to a million views, and then target those 900,000 people that just watched that video, and you can set it to, hey, people that watched 75% of that video.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So now you've got 200,000 people that watched 75% of the video, and now send them to the webinar, right? Will they still be cold? Yeah. But will they be a little warmer than before? Absolutely.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Most of our stuff, we actually start at under $100. There's a big, important psychology lesson here. Under $100, psychologically, most people don't need multiple decision-making processes. They don't need to review it multiple times. As soon as you go over $100, and especially over $500 or $1,000, there needs to be multiple touchpoints and multiple conscious decision-making processes involved.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Great way I explain this is, you know, when you're lining up at CVS, Walgreens grocery store to pay. Have you ever saw on the side of the aisle where you're in the line where they say you can buy a TV here for a thousand? And then the other side, it's like you can buy a jet ski for twelve thousand and then you can buy, you know, a new couch for two thousand. No, you never see that. Why?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Absolutely. Could it be $4 billion or $20 billion and do all those things? Yes. So for me, it's a bigger goal of being the best version of myself, winning what I would class as the gold medal in the sport of business and impacting the world.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Because it's too expensive to be spontaneous, right? But that's what a lot of people are doing in their ads. When they sell to cold traffic, they're saying, hey, buy this $12,000 jet ski. It's like, I came here, I'm bored at work looking at my friend's photos. I'm not ready to buy a jet ski. I try and start them low, get them in the ecosystem.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And another easy analogy is you're going to date before marriage, right? When they're a warm following, you can say, hey, you want to come on a week's vacation with me? If you went up to a stranger in the street or on a dating app and the first message was, hey, you want to come on a week's vacation? They're going to be like, who the hell is this, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So you've got to date a little and then you can elevate that process as a relationship builds. Same psychology with dating, same psychology with the user journey.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I call this the essential model. I think most businesses need this. And most businesses that are successful, they have what's called a high lifetime value. So they have multiple products to elevate people through, right? And obviously the exception again is maybe billion dollar brands.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Louis Vuitton doesn't sell something cheap, but most people that buy a Louis Vuitton bag don't walk around the shopping mall, have zero clue what that brand is and just go, oh, I'm going to buy a $1,500 handbag. They've wanted a Louis Vuitton for three years because their favorite celebrities, influencer, and older sister all had Louis Vuitton bags.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So again, you got to realize the psychology is different. For most of us that aren't Louis Vuitton or anything like that, we need these multiple touch points. We need free content. We need opt-in based content where people just give their email address or phone number. You want generally some sort of a lower ticket content, which is the first day you're getting them in the restaurant.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then you need some content where they can start dating you, maybe move into the house, which is what we call middle tier content. And then you want your high ticket content, which is when they're going to get married to you and have kids, right? So if you imagine it just like that, easy way to understand it, right? The first date is the first message on a dating app or whatever.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I saw 60% of people that meet these days are through dating apps now, kind of crazy, but That first date is that first touch point. And then you just take people through this journey.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
The nice thing is you built a big brand where so many people want to get married to you. But now you've said, I want even more people to get married to. And now you've got to start over again over here. And you just got to warm them up a little bit first.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Let me just add one more thing to help people there. A lot of people say, well, Rudy, I only have this $2,000 product. I don't want to make all these things. It's like, whoa, whoa, whoa, slow down. You already have everything you need to go backwards. You take the $2,000 product. Imagine one part of it is this little thing that does this little problem.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You just take that one thing out of it and drop it earlier in the system, right? So If we use LinkedIn as an example, maybe your $2,000 course helps them 10X, blah, blah, blah. And maybe one of the 20 modules teaches them how to build the perfect profile. Well, that becomes a $19 course by itself. It's one of the 20 things in the $2,000 thing. You've already got the video.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You've already got the Loom video talking through the profile. You've got this profile template worksheet. Take those three things, $19 product. You don't need 300 pages. In fact, nowadays people want less content. and a clear outcome. And now voila, you've already created the start of your ecosystem. So it's very easy to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And even if you're like a software company, like really my software is $2,000 a year. I can't split it out. Give people a free trial, give people access to one piece of the software that does one small thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
How do you get someone on a second date? Follow up with them. You have to ask, right? And you have to ask sometimes many, many times, especially if they're in high demand, which a customer is. The customer sees 1,000 ads a day and 300 emails a day. So you've got to ask, right? Yeah, you want to build a system, okay?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So let's imagine someone downloads a free program or let's use this LinkedIn example. They pay $19 for this perfect profile system that you've developed. Great, they've got their perfect profile, but now they're kind of left hanging. You took them on the first date and they're like, now what? They got their profile, but they don't know how to get leads, how to post content.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So then you follow up, you say, hey, I hope your profile's going well. Now the next step you're probably asking yourself is how do you turn this into actually getting leads, growing your following and reaching more people through viral content?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, we have a great one-hour presentation that's going to take you through those three pillars that will help you 10x your social media lead gen through our LinkedIn system. Register here. They now register for the one hour, and they watch it. And now, maybe because they already liked you, they saw how great this profile training was, now this one hour, they're a little warmer to buy.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You want to develop all these touch points. And I'm not saying there's only one way. There's hundreds of ways. You want to text them. You want to have a sales rep call them. You want to send them to an hour's webinar.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
You want to send them to a 10-minute summary video of the webinar because half the people will never have an hour to watch it, especially the most successful people, which are probably your avatar. They definitely don't. I'm never watching an hour's webinar. But I might watch a five-minute summary video and then say, okay, this looks good.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I'll have one of my team book a call here and see what it's all about. So you want all these different touch points to follow up with and to ascend them into that next stage.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
First rule of ads that I love to teach, and it's changed a lot since I used to be in the ad manager all the time myself, 99% of ads now is nothing to do with the ad manager, okay? 99% of success with ads is the creative, the hook, and again, the offer, and also the link to your branding. And here's why. It's very simple when you understand it this way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you're Mark Zuckerberg and your goal of Facebook and Instagram is you make money from ads, that's how that whole platform works, right? That's why it's free for everyone. And you say, how do we make it where everyone can run ads? Because his problem six years ago is ads were too complicated and everyone had to hire an agency.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So he had a broken business model because his business model depended on agencies doing their job and getting clients. So he goes, how do I make it so simple that Bob the Builder doesn't need to hire an agency? Bob the Builder can open up his phone, click boost post, and start getting leads for his building service.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So they've made it now that the AI is so good and the setup is so easy that pretty much anyone can run ads. The difference between a successful ad and a non-successful ad is everything else. It's how good is the creative? How good is the video? How good is the first five seconds? How good is the headline? Do you know your avatar and your target and the right people?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Do they go to a landing page that actually does everything we just talked about? And is it an appropriate landing page, not trying to sell a $12,000 jet ski? Is it selling, come and ride a jet ski for free, free trial on a lake or something like that, an event, right? Something that's easier to get into. So I know that answers a bit out the box.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's not actually about the ad, but that's a big mindset shift that everyone needs. If you go create this viral video, Mr. Beast style, and go make 10 variations, because not every single one's going to work, and upload them in the ad manager, you'll probably have more success than hiring 20 different agencies to set up your ads with a crappy image that doesn't do much.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So I was typical kid in school, like buying and selling, hustling. I actually got banned from selling in the playground when I was like eight years old. Entrepreneur my entire life. When I was a teenager, I built one of the largest gaming communities in the world, built my own websites, really got into tech right when computers were taking off 20 years ago.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Look, I've had an agency for many years. I think agencies can be great, but the problem with the agency model in general is a couple of things. You know your avatar, you know your copy best, you know all your creatives best. Second problem is there is a big timeline between starting cold traffic, your journey into cold traffic or advertising, and finding success.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And what I've noticed the problem with agencies is and customers, right, and this is no one's fault, this is just life in general, is that timeline to find success is probably like three to six months if you've got a really good agency, good offer and good brand. And it's probably 12 months if you have an average offer, product and brand. which most people have less than average or an average.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you're starting out, that's just the truth, right? Me and you, I'd say we have a great brand, but it would still take us three to six months to find success. And if you're paying five, 10 grand a month for an agency plus ad spend, you're probably not going to sit through six months of losing and failing and not finding winners to even get to the part of success that it takes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I launched a celebrity brand And I tell them, hey, if we crack the code in three months, it's great. When I bring on clients in our coaching programs, I tell them, hey, in six months, if we crack the code, that's great. Because the first half of the year, it's building the funnels, the offers, the landing pages, all those steps. It's split testing it. It's starting to try ads.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It's finding the winners. So when you're looking for an agency, you want one that A, understands the whole ecosystem, everything I talked about, not just the ads. If they only look at the ads and they don't talk about your landing page and your offer and your creatives, probably not going to work unless you're a genius on all that stuff.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And the second thing is expectations, going into it, knowing that it's going to take six months to even find success and investing in that, right? If you launch a podcast or you launch a YouTube channel, you don't expect to be Mr. Beast next week. But for some reason, sadly, with ads and probably everyone sees ads and sees it as successful, you've got to realize it's six, 12 months to get there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And it's like looking at an NBA basketball player saying, how are you so good? It's 20 years of playing before you see them on the court. So I think it's timeline, it's expectations, and it's finding an agency, a media buyer that understands everything, not just the ads themselves.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
We track everything. We have like a 12-page dashboard. We have a 30-minute call every day in the morning at 9 a.m. Eastern. My whole team going through every stat for every celebrity and for my own brand. The metrics leave clues, right? It's kind of like blood work for the body.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you're sick and tired and you don't know why, you get blood work and you find you have a deficiency or a disease or something. a parasite or something. I would say I'm like a world-class doctor, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Maybe after 15 years, I can look at someone even without blood work and say, oh, well, because I've seen 20,000 people like you, I think you've probably got this or this, but let's get blood work to just verify it. If you're not and you don't have that experience, then all you have is the data to make decisions. So
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
was eBaying, buying and selling on eBay, making thousands of dollars as a teenager. Then continued my hustle. When I turned 18, I became a personal trainer.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
When you're running ads to sell a product or a program, one thing that's important is your cost per click. It's going to vary between industry and country that you're advertising in. But generally, you want like a $2 to $5 cost per click if you're advertising in America to sell a product. Now, that's if you're selling a product. If you're doing it to boost a post, it's going to be way cheaper.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Next is your click-through rate. So that's how many people actually click it out of 100. If you're selling a product or a service, again, generally you want this at around 1%. If you're getting people to download a free book or attend a webinar, that can maybe be 3%, 4%, 5%. And then finally is the landing page conversion rate, right? So how many people view the page and actually buy the product?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Generally 3% to 5% is a great rule of thumb for cold traffic. People that don't know you, warm traffic is maybe 10%. It's all going to vary dependent on the price. How many people buy Lamborghinis? Well, a lot less buy them, but the ticket price is 10 times more than a Toyota. So you've also got to understand how that's going to change from a basic level dependent on price and volume.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, lifetime value, easy way to understand that is I say, who here has an iPhone? Okay, well, most of you have an iPhone. How much are you going to spend on Apple in your lifetime? Pause, think about a number for a second. $10,000, $20,000, $50,000, $100,000. Apple doesn't make money on the first $1,000 sale. It makes money for the next 30 years, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But instead of just working in a gym, I built my own website and ranked number one for SEO in my area and built a bit of a personal training business, ran nightclub events, then started buying real estate with all the profit I made from personal training. So I bought a few houses as a student, rented them out to my best friends and all my college friends.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
All the biggest and best brands in the world do that. And I even challenge people on stage. I say, name me $1 billion company that only ever sells to you one time. And I've never had anyone. Someone told me one time yacht companies. And I said, look, if you ever owned a boat, it breaks all the time. So you're going to be paying that company for new parts and repairs every
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
One part of it is, let me just add one more thing to help people there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And every few years, you're going to buy a bigger yacht because your best friend got one bigger than you. So you're going to be upgrading that yacht. You're going to be buying more than once. I don't know one billion dollar brand that only sells one time to someone.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
We have tons of free courses, programs, social media, Instagram. Again, start on social media, take some of the free content. Then we have a lot of options where we don't make much money from it, all of these $20, $50, $100 products.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And again, that goal, and this is very transparent, the goal there is to show you the value, show you what we're on about, give you some quick wins, and then hopefully progress you into our world. But yeah, I would just start on social media, get some free content, see if you like the red or not. You might get sick of the red too quickly, but...
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, and look, there's lots of great podcasts out there. There's lots of great other books out there on marketing. So the good thing about the world we live in today is the information's out there. You've just got to learn how to digest it and then action it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So typical entrepreneur and then moved to America at 23, 24, made my first million within a couple of years of getting out here in the fitness space. Took that company to about 8 million. That led to an advertising agency where we were spending tens of thousands of dollars a day on Facebook ads and social media ads. I think at our peak, we spent up to $300,000 a day on social media ads.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
If you ask anyone that's grown big companies, it's the people, right? It's always the people. I was lucky to become the CEO of a company with 300 employees for about a year. And then I grew my own company to about, at our peak last year, about 110 people, which is amazing and horrible at the same time. But look, once you get beyond 10 or 20 people or staff...
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It moves from you doing everything to you doing virtually nothing and just controlling the system, right? You're controlling the people, you're checking in on the people, and you're building the systems and frameworks for success. And if you're someone like me and you, you're also having to still be the face of the brand, right? You're the one flying to the events. You know, I landed at 2 a.m.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
last night from Los Angeles, right? And I'm back on the morning call at 9 a.m. giving my updates, right? So, yeah, I think it's juggling the people and the systems and the frameworks while still being the front facing person and growing the brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I train every day. Right now, I'm actually training a lot because I'm training for Ironman. So I'm training twice a day. I came from an exercise background. Apart from a couple of years gap, I've exercised my whole life. And that's a great one. I always start my day with sunshine, hence why I live in Miami.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But I do think there's a big benefit to waking up naturally, getting a good night's sleep, and then starting your day with natural light. And there's a lot of science behind that too. I personally, and not everyone has to do this, but I personally, I fast as well. I have great energy when I fast and just have caffeine in the day. So that's like my personal side.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
On the business side, I'm very organized. So I do all my calls between eight and 12 and I have four hours of calls, which is a lot, but that's literally how I run my entire business and check in with all my departments. And you got to remember, I have a big main company that does about 10 million a year. And then I have like six companies with celebrities that are full companies I'm running.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So I know that sounds like a lot, but we're actually doing a lot more than just one company. And all those meetings are organized, structured. Every project is broken down, every KPI. So that's how I run the meeting side. And then I just delegate as much as I can. I don't check my own emails. I have a Slack channel for it and I have an assistant put anything important in there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I have my managers responsible for key areas. Every Wednesday, actually just before filming this, I have an hours KPI call where I have my 10 department heads come on. They all get six minutes each. And they all share the key KPIs that we've built within that department. So I know all my finances and all the celebrity finances and where all the money went that week.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I see my sales teams and all their KPIs and close rate and revenue per call. I see ad spend for every celebrity in my own brand. I see total sales. I see customer service and inbox open rate and reply time per staff member and how many emails per staff member. I see social media, how many shares every post got and views every post got.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Everything is broken down in that one and a half hours that I do on a Wednesday. I've built these systems to run things really efficiently and manage everything.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
That's why so many people want to marry you, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then, yeah, I've done a lot since built a ton of companies, ran a 300 employee company, built all these brands with celebrities and built our holding company, which now we have a bunch of trainings and courses and celebrity brands.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, I'll start by just, and you ended that sentence when I talked about all my KPIs and meetings and say, that's why you crush it. And I want to be very transparent. I always am. Yes, on paper, financially, business, I do very well. But guys, I get punched in the face every day. And the bigger you get, the worse it is. I got two employees stealing from me that I'm having to sue right now.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I've had employees... try and destroy a business. I have people trying to sue you for random things that you had nothing to do with. You have a processor shut down because one of our celebrity brands changed bank accounts and it froze $400,000 of my own money. Yes, I love my life. My businesses are amazing. But entrepreneurs get punched in the face every day.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I think a mutual friend, Dave Meltzer, a good friend of mine, He said that the other day when I was chatting with him and actually having him on my podcast. And it's so true. I think especially if you're trying to do big things, look, if you want a nice lifestyle, I think the nicest lifestyles make 30, 40, 50 grand a month, one or two VAs. If I ever wanted to retire, that's all I would do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
When you go to my level, You get to 100 employees, you make less money than when I had 10 employees. You have 10 times more stress. But I'm one of the few crazy ones that wants to win the gold medal, right? So it's like risk reward. So I think just understand, like, if you're listening to this, you see all these people on social media.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And I even know a lot of the celebrities, right, that I work with. There's always someone trying to sue them for something stupid. It's just like it's never ending. Life's never easy, I don't think. And the more extraordinary you try and be in life and the more greatness or out the box you try and achieve, the harder life can become.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But I think having a purpose and a passion and a reason for doing all that gets you through it. And then I think also just managing your mind and brain. I'm very good at, like, I don't get stressed. I understand that stuff's happening because I used to game as a kid. And so I see everything like a big challenge is like the final boss on the end of a computer game level that you have to kill.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then you get to go to the next level of the computer game. A lot of it is your perception of reality and how you handle these things. So if you're listening to this, understand you're probably going through a bunch of shit. Everyone else is. It's never going to end. That's called life. But how you perceive it, handle it and move through it is going to dictate your success in life.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then understand that I really do think most people can achieve pretty much anything they want in life within reason. But they have to believe in themselves and they have to work hard and they have to hustle and grind and never give up.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I actually think the good one is go work under someone that's ultra successful. If you go intern for six months or work under or study or even buy their courses and stuff, you can take so much knowledge from someone that spent 20 years doing this that in six months, you'll be like 10 times smarter and then you can go learn and implement that and make a bunch of money.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
That's how I've always become successful. Whatever I'm trying to master, I go learn from someone, whether I have to pay them or back when I was younger, I would just go work for them for free or whatever just to be around them. So that would be probably, I think, one of the greatest hacks in life for advancing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Well, profiting in life, for me, it's always reflection and trying to be the best version of myself. So I break life down into five buckets, right? So I have business and money. I have my health, right? I have hobbies. I have family. And then I have friendship and my peers. I'm yet to get to a point, I always say this, where I've mastered all five.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Generally, I'm very good at getting like three really good. And then two of them start to drop. And it's like learning to juggle. So I'm always reflecting on those five buckets. And, you know, like right now, my health and training for this Ironman is one of the best it's ever been. But then one side slips and I'm like, okay, so now I got to like figure this out, fix this and get this going again.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So yeah, for me, it's for profiting overall in life. It's trying to juggle what I think your core needs are as a human being. And for me, it's those five. For you, it might be something different or you might lose one of those buckets and add one. But yeah, I think that's a good framework to use.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Because I spent 10 years growing my brand, I'm easy to Google and I always teach people. So one last tip as I leave you today, Google yourself because that's what your customers do and check your own socials because that's what they're doing before they buy. But Google me, Rudy Moore.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I have an Amazon TV show on Amazon Prime called 60 Day Hustle, Instagram Rudy Moore Live, podcast Living the Red Life. So you'll be able to find me. Just look for the red.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Someone asked me, and I'm sure you maybe will ask at some point, why the red? And the red to me, when I started my personal brand, I've always been different. And my first time I remember being different is, if you know anything about England, they're obsessed with soccer. It's basically their life.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
How do you get someone on a second date to follow up with them?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And the success of the English soccer team or their own soccer team they support is going to dictate their happiness in life. And I remember during the World Cup, the soccer World Cup, I decided to support Brazil and Brazil knocked England out in the semifinals. So I was very unpopular in school that day. The teachers actually asked me to stay home.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And instead of staying home, I turned up later that day in a Brazil shirt. I think I got bullied all day and beaten up about 20 times throughout the day. But I've always been different, right? And I've always... not been afraid to stand out and do my own thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And I think my parents gave me that, not because they were financially successful, but my mom was a gold medalist in triathlon and my dad was the Great Britain team manager. So he was actually the manager of the Olympic team, the Great Britain triathlon team. So I got to travel every weekend. I was going to races around the world, hanging out with the best athletes in the world.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
99% of success with ads is
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And it really just showed me you can achieve anything in life. You can be unique. You can do whatever you want if you really believe in yourself and work hard.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I was in a small town in England. No one liked money. I liked money. And I would speak about money and trying to make a bunch of money and become a millionaire. And I remember my girlfriend at the time, she'd kick me under the table if I was at dinner with her family or someone. If you talk about money, it's like you're bragging and this terrible thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
In England, in my city, the idea of success was you earn a hundred grand a year and drive a Range Rover. And, you know, in Miami, it's like every second person probably does that. Right. So it's just I realized that was the wrong environment for me and all the big successful people I followed actually through podcasting and social media when it really took off like, what, 15 years ago.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
They're all in America. So I was like, I've got to get there. So I moved to Tampa, Florida. I actually did a master's degree in sports science, which was my first business because it's very hard to get into America. So the easiest way was to do a master's degree. While I was there, I applied for a full long-term visa. So I got an O-1 visa, which is classed as an extraordinary individual.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So I had to submit evidence of my businesses and I had recommendation letters from some of the biggest companies and celebrities and athletes in the world. And that's what allowed me to stay in America. And so I grew a big office in Tampa and then last year opened an office in Miami, which is what I'm sat in right now, just because it's, you know, again, it's a level up, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Tampa's a level up from England. Miami's a level up from Tampa, more money here, more celebrities, more opportunity.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I like gimmicks and I like being different. So I'm not sick of the red because I like people when they laugh or make jokes about me or comment in a friendly way. Really, I love the red. It's great. I like that stuff. You know, again, I like to be different. I'm not sick of it yet. I will say I'm a big fashion. I love fashion.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And so I have in my Tampa house, I have a whole wardrobe of designer black jackets and stuff that I can never wear again. It's very sad. And occasionally when I'm shopping, I see this awesome coat or jacket that's black or gray or blue. And I'm like, oh, I wish I could buy this. But that's the only downside. But no, yeah, my whole office is red.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
So we grew a 12,000 square foot office in Tampa, 50 staff. Everyone had to wear red. They got sent home if they didn't come in uniform, which was red. The whole office was red. The Miami offices are red. The brands are red. The cars are red. And people even ask me when I'm on stage, yes, my underwear is red, if you're wondering. So... Olin on the red.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I would love to say I came in with this exact plan. That wasn't the case. But I think one thing that made me successful is I'm really good at looking and learning and adapting and pivoting and then going all in. So I started my personal brand really when COVID hit. I really wanted to grow my personal brand in the business marketing world. I had already done it in the fitness space.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I had a million followers there. I've sold out events around the world, had a Facebook group, 60,000 members, and I saw the power of it. And so I was like, okay, well now I'm moving into the business space. I'm going to do the same here. So I brought someone in to run my agency.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I went all in with my personal brand and we did $25 million in three years, just selling courses, programs, coaching programs. So we grew it super fast. And I'm saying that because I think half of that is because I went all in on the personal brand and the social and the organic and stages and all of that sort of stuff. So it had a massive impact. I don't think I would have,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
grown it to that amount so quickly without the brand. But during that time, we were just getting feedback. People were buying courses, programs. I had this red backdrop, nothing as extreme as I've got now, but it was kind of similar to this if you're watching on video. And people loved it. They were buying 20K masterminds saying, I don't even know who this guy is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I just see his red ads everywhere and his branding's on point and he clearly knows what he's doing. Luckily, touch wood in this industry, I do feel I know what I'm doing. It's not just a facade like half the industry we live in is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And then I was going to events when COVID lockdown ended and all the friends that I had known for five years were like, dude, I love your branding now, like how you did this whole red thing. So it just got more and more and more. And I'm a very extreme person, which is sometimes great and sometimes terrible. So I just went all in. All my cars are red. I made all the offices red.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
I made all the staff wear red. And I played into it and now it's very recognizable and I'm well known for it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Let me bring it home for everyone listening. It's not about color. And a lot of people say, Rudy, do I need to do all yellow? I'm like, no, no, no. What I teach is you need, and I'm going to use this word, but I think everyone needs a gimmick, right? I've been fortunate enough to work with a lot of WWE wrestlers, some of the biggest in the world. I grew up watching, and it's been very cool.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But the biggest lesson from all the wrestlers is they all have a gimmick. And the WWE, I think, became a billion-dollar company because it was so good at building characters. You've got The Rock, you've got Hulk Hogan, you've got all these characters, and they all have these gimmicks, right? And really what a gimmick is, in my eyes, is something memorable, something that you stand for.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
It could be a brand message. It could be a color. It could be a technique. It could be anything, right? For me, I ended up going for the red and it was my favorite color and it means standing out. But if you're listening, what do people know you for? What do they come to you for? What are you the expert in, right? And you're a great example.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Like whenever I have anyone ask me about a podcast or they want to get into this media space, I tell them to go find you and I've connected people with you and sent a lot of people to you. So I think everyone's goal should be, how do I become what I call a category king or an expert or a go-to person in whatever I do, right? And that's a really great first step.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Yeah, direct response marketing has been around for many years. It's like the underlying type of marketing behind a lot of big brands. And I think marketing, you can always split into two sides. You've got more like organic branding, fluffy social media marketing and branding. And then you've got what I call more hardcore direct response marketing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
And to give you an example, if you're listening, direct response marketing is where it's a big promise or a big claim, or it's very clear. It's like, lose 27 pounds in 27 days with this two-minute morning meditation, right? That's what direct response is because it's a clear, hey, do this and you'll get this outcome. Branding would be more this fitness influencer that talks about weight loss and
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
has all these different ads and social media content and something that they're known for you know eventually the goal of a brand is to build more like a coca-cola or louis vuitton louis vuitton doesn't need to say buy this handbag and everyone will think you're rich and famous and this is what all the celebrities and it's a status symbol that would be direct response for louis vuitton louis vuitton doesn't need to do that because it spent 100 years or whatever building a brand
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
But when most of us start out, we're not Louis Vuitton or Gucci or Coca-Cola or Nike as much as we wish we were and want to be. So I think more beginners actually need to learn some level of direct response because it's what gets attention and it gets people to click and it gets people into your world, which is where you can then start impacting them.