Rudy Mawer
Appearances
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
My whole office is red. So we grew a 12,000 square foot office in Tampa, 50 staff. Everyone had to wear red. They got sent home if they didn't come in uniform, which was red. The whole office was red. The Miami offices are red. The brand's all red. The cars are red. And people even ask me when I'm on stage, yes, my underwear is red, if you're wondering. So all in on the red.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Yeah, I would love to say I came in with this exact plan. That wasn't the case. But I think one thing that made me successful is I'm really good at looking and learning and adapting and pivoting and then going all in. So I started my personal brand when really when COVID hit, I really wanted to grow my personal brand. in the business marketing world. I'd already done it in the fitness space.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
I had a million followers there. I've sold out events around the world, had a Facebook group, 60,000 members, and I saw the power of it. And so I was like, okay, well, now I'm moving into the business space. I'm going to do the same here. So I brought someone in to run my agency.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
I went all in with my personal brand and we did $25 million in three years, just selling courses, programs, coaching programs. So we grew it super fast. And I'm saying that because I think half of that is because I went all in on the personal brand and the social and the organic and stages and all of that sort of stuff. So it had a massive impact. I don't think I would have...
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
grown it to that amount so quickly without the brand but during that time we were just getting feedback people were buying courses programs i had this like red backdrop nothing as extreme as i've got now but it was kind of similar to this if you're watching on video and people loved it they were buying 20k masterminds saying i don't even know who this guy is i just see his red ads everywhere and his branding's on point and he clearly knows what he's doing
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Luckily, touch wood in this industry, I do feel I know what I'm doing. It's not just a facade like half the industry we live in is. And then I was going to events when COVID lockdown ended and all the friends that I had known for five years were like, dude, I love your branding now, like how you did this whole red thing. So it just got more and more and more.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
And I'm a very extreme person, which is sometimes great and sometimes terrible. So I just went all in. All my cars are red. I made all the offices red. I made all the staff wear red. And I played into it, and now it's very recognizable, and I'm well known for it.