Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Tue, 04 Feb 2025
Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities.CHAPTERS02:36 - The Three-Step System for Facebook Groups04:12 - Why Facebook Groups Thrive in 202506:03 - The Psychology Behind Online Communities07:27 - How to Start a Facebook Group with No Followers09:04 - Strategies to Grow a Facebook Group Organically10:15 - Using Ads to Scale Facebook Groups11:18 - Converting Group Members into Customers12:09 - The Power of Social Proof in Communities13:45 - Building an Email and SMS List from Your Group15:21 - Advanced Tactics for MonetizationConnect with Anisa & Natosha:milliondollarmom.orgIG - milliondollarmomsocietyAnisa IG - keepingupwiththecresposNatasha IG - Natasha_marie_mdmsPODCAST - Magnetize and Monetize Your MarketConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is the three-step system for Facebook groups?
What people want typically is not necessarily your product. They want access to you.
typically they want more of you and so the more that they can you know be able to connect with you and talk to you and get advice from you and think that that is in the long run going to serve people so much more in a world where we're all really disconnected my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life
Chapter 2: Why do Facebook groups thrive in 2025?
Hello, and welcome back to another episode of Living the Red Life. Today, we're going to dive into the world of Facebook groups, building communities and monetizing them. And no, before you start thinking Facebook groups are dead, they're absolutely not. They're alive, kicking, and these guys are here to prove it.
They run the Million Dollar Moms Society, and they help moms build businesses, mostly through communities, Facebook groups. But I've been told it's not just for moms, so don't worry. Everyone can build a Facebook group. Guys, welcome to the show.
Chapter 3: What is the psychology behind online communities?
Thank you so much for having us. We appreciate it.
Chapter 4: How can I start a Facebook group with no followers?
So if people don't know who you are, do you want to just start off with an intro and how you got into building groups and communities?
Yeah, absolutely. I'm Natasha Navarro, the co-founder of Million Dollar Mom Society. We actually met, this is my beautiful partner, NSA Crespo, and we only met online about eight months ago, which is kind of crazy. But we saw each other doing, you know, things, big things, and decided we wanted to come over and do a collaboration over competition. And
Chapter 5: What are effective strategies for growing a Facebook group organically?
And she was starting a Facebook group that grew very rapidly and doing it all organically. And I had the skill set of ads. So we wanted to bring that together and grow a group.
Chapter 6: How can I use ads to scale my Facebook group?
Cool. Well, both of you, welcome. Excited to have you here. I wanted to do this and talk about Facebook groups, communities, because my background, most of you probably don't know either. My fitness business that I grew in my 20s, we grew our Facebook groups about 65,000 We were making tens of thousands of dollars a month just from that group.
Chapter 7: How do I convert group members into customers?
So I, you know, seen firsthand like almost 10 years ago now, the power of Facebook groups and they just keep getting better. Right. And I wanted to break down to the members, which we're going to do, how you're adding thousands of new people into the group, how you're monetizing and obviously making money, building a community and how your clients are doing the same. So let's jump into it.
Let's give a broad overview. Like what is the system behind the groups?
Yeah, so we really have like a three-step system, which we also do a lot in our three-day group. But it's all about like creating the system inside a Facebook group. So making sure it's set up strategically. That's the biggest thing is every Facebook group is not created equally.
And that's like the headline, the SEO, like how it's searchable.
Chapter 8: What advanced tactics can I use for monetization?
Everything, your membership questions, your SEO searches, your branding, everything. Making sure that your description is SEO friendly. So making sure you're drawing in the right clients. Mm-hmm. And then going and automating it. That's where a lot of people miss the mark, I think, is making it so much harder on themselves because they have no way to create automation.
And we do that by having a welcome video right when someone comes in, they give some calls to action and calls out your ideal person right away. We have an automated DM that goes out. We have an automated email that delivers a freebie to them.
And then the third thing is going to be making sure that you're able to monetize it with that automation and actually giving them things to buy from every single level of your offer suite.
Great. And let's just talk about this upfront, like I kind of joked, but like, they've been around a long time now, and at least in the marketing world, right, where stuff comes and goes every year. So are they dead? Are they doing better now? Worse now? Average? Like, how do you see Facebook groups in 2025?
Yeah, I mean, I think especially for women, they really thrive inside of communities. And that's why we're really passionate about Facebook groups. I think that every platform has its place, right? Instagram, TikTok, you can make money on all of those things. But for our ideal clients, Facebook groups are really what has helped us grow in our business. And that's how we help other women as well.
Yeah, I can see that. So my fitness business back then was actually female. I was teaching females how to lose weight and stuff. So I definitely could see different demographics, not just gender, but different activities and stuff. A good example is I haven't used groups recently myself much, like for personal use, but I just got this like special triathlon bike that you can bike indoors on.
And there's like massive hundred thousand person Facebook groups. And I joined a couple and it's like, people are in there all day, every day. And it really kind of reminded me of like, wow, they're really like thriving in these almost sub demographics and certain demographics and groups. So what are the best sort of businesses or people are listening, saying, could a group be good for me?
How do you talk someone through that?
Well, we joke a lot for some weird reason this year. I had this vision that I'm going to learn how to make sourdough bread. I do not bake. OK, but I looked and did a quick search.
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