In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today’s competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded spaces where it’s hard to get traction. By looking at examples like Airbnb and Netflix, I show how success often comes from creating something unique rather than competing in saturated markets. Testing ideas and adapting to trends is crucial, and I share how even small pivots can make a big difference in carving out your own space.I also talk about ways to innovate without starting over. Whether it’s rebranding, redesigning how you deliver your product, or even expanding into new markets, there are many ways to stand out. The key is to stay flexible, keep an eye on industry trends, and understand what your audience truly needs. It’s all about finding those fresh opportunities and putting your unique spin on them. If you’re feeling stuck in a crowded space, this episode offers practical ideas to help you move into a blue ocean and set yourself apart.CHAPTER TITLES01:22 - Blue vs. Red Oceans: What They Mean for Business03:03 - Creating Blue Oceans in a Saturated Market04:38 - Pivoting Without Starting Over06:06 - Adapting to Market Trends and Buyer Behavior08:46 - Learning from Big Brand Evolution10:36 - The Power of Strategic Industry Shifts13:04 - Brainstorming Blue Oceans with ChatGPTConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is the difference between Blue Oceans and Red Oceans?
When we come to creating that Blue Ocean strategy, a big, big part of it is testing, OK? Sometimes, mistakenly, we have this idea, if it's going to work, go ahead with it. And we never really stop to look from afar, is this working? We just believe it's going to work.
and get going so it's really important when you look at this too you don't go you know hide in a dark room for six months plan it all and launch it because there's just no way of knowing you can do your research you can pay attention to the industry but it's kind of like you gotta test it my name's rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life
what's up guys welcome back to another episode of living the red life today we're going to talk about the blue ocean strategy you're missing from your business and look if you know me you know i love red but there's one occasion when i love blue not red and it's when we're talking about market saturation and creating a blue ocean strategy or offer or product in your business now the opposite of that is my favorite color red
Chapter 2: How can you create a Blue Ocean offer in a saturated market?
where you have a bloody ocean, right? And what that means is that people are in there and it's very busy and it's messy and it's hard to stand out and you just can't get traction, which is probably what you feel right now, right? Most businesses, you know, I've worked with thousands of businesses and most of them They can't stand out. There's lots of competitors. They don't have the USP.
Chapter 3: What are effective ways to pivot without starting over?
And then you see a few businesses that skyrocket. And a lot of the time it's because they have this Blue Ocean strategy and Blue Ocean offer and product, right? There's lots of big examples of it. Airbnb, Netflix, Uber. And there's lots of smaller examples, too, of this blue ocean, even in our industry. Right. So, you know, I've worked with Tai Lopez for many years, become a friend.
And he, you know, was one of the first marketers in our industry to really kind of get going with the info product education, selfie stuff. style ads on YouTube, Facebook. Obviously, info products have been around for many, many years, but he was one of the first to really crack the social media and ad side of it and was wildly successful because he was in this blue ocean.
Chapter 4: How do you adapt to market trends and buyer behavior?
Whereas if you launch the same you know, social media marketing course today, well, you're in a red ocean, a bloody ocean, right? Super busy, you know, super, super saturated. And there's probably a reason he's not running that same offer, you know, 100 grand a day in ad spend these days because it's, you know, now turned into a bloody red ocean, right? Which is what happens.
Every market hits that saturation point. And I find in the internet marketing, social media world, we're in that bloody ocean now, right? The ocean's red. And we've been working hard as a company in the last couple of years to create more blue oceans for our own business, right?
Chapter 5: What can we learn from the evolution of big brands?
And if you followed my journey, you know, I've branched a lot into celebrity marketing and working with celebrities because a lot of them have, it gives me the opportunity to work in lots of different industries and take my skills in marketing and and apply them into industries that are less bloody, less red, right? More blue ocean. And I've had a lot of success with that.
I've also expanded into different continents. So, you know, something that we worked on in the last year or so was expanding internationally into South America. And, you know, we've done over a million dollars in that continent, growing our email list to 150,000 people.
Chapter 6: What are strategic industry shifts and their benefits?
and had very high ROAS ROI versus ad spend because it's more of a blue ocean selling a similar product I sell in the US with way less ROAS, about 300% less ROI selling the exact same product. And you also, if you've been following me, know that I've turned a lot of my attention into TV in the last couple of years. You know, I filmed an Amazon Prime show last year that aired this summer.
And I've also filmed two other shows. One's currently airing and one is in production right now. So, you know, I've kind of switched what I'm doing. And part of that's personal growth, development and interest. And part of it's intentional. with seeing the writing on the wall in the industry. So you need to hopefully kind of look at that in your industry.
And if you're in an industry that's heavily saturated, which many are these days in the online space, because the last 10 years, everyone's kind of jumped on the bandwagon, right? Whether you're selling t-shirts, whether you're dropshipping, whether you're a coach, a consultant, a course creator, a software, right? Marketing software. Everyone has a go high level white label these days.
Chapter 7: How can brainstorming with AI like ChatGPT help identify Blue Oceans?
So it's probably affecting most people. And a lot of you don't even realize, right? It's just this year's been maybe crappy and the last, you know, it was great in COVID and now it's terrible. And part of that's the economy, part of it's, you know, the whole COVID thing. But a big part of it is the last five years, right, is being buyer awareness.
And because of COVID, saturation in most industries. So It's so important for you listening today to adopt this Blue Ocean strategy, this Blue Ocean mindset, and look at your business and go, how do I pivot a little? How do I really create something that can stand out? How do I create something...
that can help me separate myself and give my business and my offers and products and my ads that clear differentiator, that clear unique selling point. Sometimes it's taking your skill set and applying it to a similar product, but not the same because the current one's saturated. Some of the time it's just rebranding and repositioning your product. Sometimes it's a... a specific delivery system.
So you might have a way of delivering your product service or the result you're getting for a client in a different manner, right? You might turn it into a software instead of an ebook. You might host live events to do it now and no one else in your industry does live events. So there's a lot of options where it doesn't require you to start a brand new business. And that's very important.
because I don't want you listening to this thing and you've got a, you know, blank canvas start all over again. It's not the case. It's maybe creating a new offer, maybe pivoting the current offer, rebranding the current offer, restructuring how you deliver the current offer. You know, if you have a physical product, it's maybe redesigning it. Maybe it's adding an ingredient.
If you're a supplement or a protein bar, you know, the list goes on. Okay. And a big part of that, too, is looking at what everyone else is doing. Find that blue ocean that people are missing and understanding the customer. Right. What do they want? And also the overall marketplace trends. So trends change over time and buyers change how they want to operate and buy and purchase and interact.
So look at the buyers, too, and you can't do what you were doing five years ago probably, right? So, you know, maybe you were making all your money five years ago in upsells. Now all your buyers in that skincare industry know what an upsell is and they're not taking the big bundles.
Maybe you were making it five years ago with reoccurring subscription and you had a little tick box that auto-billed people and now... You know, people aren't ticking it. And, you know, the FTC and all the laws have changed where it's harder to do that. So you have to understand the general industry too, okay?
Now, when we come to creating that blue ocean strategy, a big, big part of it is testing, okay? Because I think what we all sometimes mistakenly is we have this idea, I mean, it's going to work, go ahead with it. And we never really start to...
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