SUMMARYGarret J. White, entrepreneur, speaker, and founder of Wake Up Warrior, joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Garret unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Garret reveals what it really takes to lead as a modern man.Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour, a nationwide event aiming to reignite purpose and leadership in men across America.CHAPTERS02:35 – The Real Wake-Up Call05:01 – When Business Success Isn’t Enough07:37 – From Powerless to Powerful10:43 – The Rise of the Warrior Framework14:15 – Training Men to Lead Again18:21 – Balancing Business, Marriage & Fatherhood22:47 – Breaking Through the Bullsh*t27:04 – The $3K Gamble That Changed My Life31:16 – Sleeping in the Park, Betting on Himself36:00 – The Man Arena TourConnect with Garret J. White:Website: https://www.wakeupwarrior.comInstagram: @garretjwhiteYouTube: Wake Up Warrior OfficialPodcast: Warrior Week PodcastEvent Site: https://manarenatour.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What was Garret's real wake-up call?
We actually ran a campaign that was ads equal freedom. And we'd explain that ads aren't about ads. It's about without ads, you don't have traffic. And without traffic, you don't have sales. And without sales, you can't pay your mortgage and you're worrying how to grow your business.
Chapter 2: How can business success feel empty?
If you know that what you sell works and you know that what you sell can benefit the person deeply, then there is a place of deep pain and darkness. You're willing to take this prospect in your marketing and in your sales conversations that most people will not because the cost of them not moving forward in your mind with what you're selling is so grave.
Chapter 3: What does it mean to go from powerless to powerful?
The intensity of not buying is life or death. Any of the big marketing tips or things you've noticed? So the challenge they're watching with, and this goes with any product, any service somebody's offering is,
Chapter 4: What is the Warrior Framework that Garret created?
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up? Welcome back to another episode of Living the Red Life.
Joining me today is a face you'll probably recognize if you're watching on video. Here with Garrett, founder of Wake Up Worry. He's the highest paid PE teacher in the world, and we'll get to that in just a second. But he's totally crushed an industry for over a decade. He's got a big event coming up, 7,000 people.
Chapter 5: How can men balance business, marriage, and fatherhood?
And what I admire the most is how he's built such an amazing tribe community and following over many, many years, which we're going to dive into today. So welcome to the show, buddy.
Chapter 6: What pivotal decision changed Garret's life?
Excited to be here. And legitimately, my background is I graduated from college as a PE teacher. Oh, wow. But they called it a pedagogist. A what? A pedagogist. This is a fancy way of calling PE teachers who are at the bottom of the teaching food chain, making them feel special. That's funny. Well, and now you just teach adult children. It's exact.
I will tell you now, coaching 60 kindergartners on how to maneuver a gym is easier than working with a thousand grown men. Yes.
Well, so let's talk about it. Obviously, your coach, man, if someone for some reason doesn't know who you are, I know most will. Can you summarize what you do?
Chapter 7: Why is the Man Arena Tour important for men?
Yeah, so I was looking for a model after successfully being in real estate and mortgages for 10 years and then losing everything in 2008. I knew there had to be a different way to live life. I was a whore for money. I was a shitty father, a shitty husband, and disconnected from God, but I knew how to make money. And I created a system that put KPIs to my life
that let me know I was being a great father, let me know I was being a great husband, let me know I was connected to God, and that I was still making a ton of money.
Well, I love that because I think a lot of salespeople fall into that trap. Yes. The progression of a salesperson as an entrepreneur. And everyone always asks me, like, when I look at life, I'm like, I kind of built this thing in my own head. Like, I'm always optimizing around five elements. Okay.
and I'm yet to get all five perfect, like it's like you get four good, but it's like, you know, your money and finances business, your personal relationships, right? I always say like hobbies, stuff that inspires you, something around religious or spiritual, right? And then family life, right? And it's like, for me, I've always been like, I get really good at four and one drops, right?
And health's in there too, in the hobbies part, health and wellness. And I've got like really good at four or five. And that's kind of how I see you. The reason I'm bringing this up is you really work to optimize like those main buckets for a person or a man or now a family too, I feel.
Yeah, well, it's, if you look at it, so the concept for me was like, I looked at how I had been successful in business and then I wasn't successful and I'd lost everything. I was like, okay, what is it that gives, I didn't have the courage to actually do what's required. Like a lot of people trying to market, they just don't have the courage. They know what to do. They won't fucking do it.
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Chapter 8: How does Garret view the role of God in entrepreneurship?
Or they know what to do in sales, but they won't do it. Or they know how to launch their brand and you've taught them everything. You're like, bro, I've given you the fucking blueprint. It's right here. Just do this. And they won't do it. This is the most, most reason people don't create. They don't market. They don't sell is because of capacity issue.
So I started looking and I said, if I have a body that's weaponized and feels powerful, I actually market and sell harder. If I feel certain in my connection with God and who I am, I have more fuel and I will courageously market harder.
If I have great sex, communication, intimacy with my wife, and I'm not fighting with her all the time, and I have a great connection with my children, I don't feel guilty all the time. When that's all lined up, doing what's required in business is actually simple and it's much lighter.
Yeah. Well, you know, I teach you as the entrepreneur, you're the all-star player or you're the car, right? The F1 car, you've got to be well-serviced. If you're shitty, everything else is shitty at the start. It'll be shitty for your staff, everything, right? And I think now, I think in the last five years, there's been this big movement in entrepreneurship because I came from the health space.
I was a sports scientist, super fit. And it's funny, I like fell out of it and got unfit. And during that time, everyone in entrepreneurship got fit, you know, like, especially during COVID, it was like this flip-flop, right? Like I saw Andy Frisella do it, then started 75 Hard, then all my entrepreneur friends started that.
You know, so it's kind of funny how in the last five years there's been this big realization, I feel.
I think there's a consciousness that come into just entrepreneurism. I think there's been so many decades, and a lot of that's the push from the younger generation in their 20s and 30s. They've watched the failure, which a lot of guys I work with in their 40s and 50s, they failure to their parents, failure rate of older people, and they're like, ah.
I don't know exactly what to do, but what they're doing is fucked up. It's not working. So recently, the funnest part I've watched in the last two years is a consciousness of God has come back into entrepreneurship at a level that seems almost like a virus. Yeah, it's massive. Muslim, Jewish, Christian, doesn't really matter. They're not spaces. There's just an awareness.
Even here in Miami, moving here, there's an awareness here that wasn't even in Southern California. The same for me. It's just awareness of... Okay, I'm a conscious being. There's something, I need to be about something more than just, I'm going to do this. I need to make money. I need to make money. So I was like committed to bring my whole life with me at the same time.
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