SUMMARYFilip Lundstedt, a seasoned insurance strategist and entrepreneur, joins the podcast to break down the hidden opportunities in insurance that most people overlook. With years of experience working for major providers before going independent, Filip shares why traditional insurance models often work against consumers and business owners. He explains his "Gift Box" strategy, which layers catastrophic insurance, indemnity policies, and wellness programs to provide maximum protection while lowering costs.In this conversation, he also dives into smart financial moves for entrepreneurs, including how business owners can use tax codes to cut costs and even get paid through insurance. He reflects on a major career mistake—losing 800 clients overnight—and how that moment shaped his path to success. The discussion wraps up with insights on personal development, the importance of investing in oneself, and why success is about strategic thinking rather than luck.CHAPTERS02:35 - The Strategy Behind High-Stakes Insurance04:54 - Why Most People Overpay for Health Coverage07:21 - The "Gift Box" Approach to Insurance Planning09:43 - How the Wealthy Protect Themselves Differently12:05 - Business Owners’ Secret to Reducing Insurance Costs14:27 - The Tax Loophole That Pays for Employee Benefits16:52 - How to Turn Insurance Into a Profit Opportunity19:18 - The Biggest Mistake That Cost Me 800 Clients21:42 - The Power of Personal Development in Business24:08 - The #1 Lesson I’d Tell My Younger SelfGUEST DETAILSFull Name - Filip LundstedtInstagram (Personal) - ftlundsInstagram (Business) - Pro_care_consultingLinkedin - Filip LundstedtWebsite - procare.consultingConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is the strategy behind high-stakes insurance?
Every business is eventually going to want to grow and then eventually want to scale. You have to remember as entrepreneurs and business owners, we know how much money we can get so we don't have a cap on that. But the people that you want working for you that maybe are W2s, they don't have that same mindset. They want security and safety.
Chapter 2: Why do most people overpay for health coverage?
And benefits are some of the biggest things that employees are chasing.
Chapter 3: What is the 'Gift Box' approach to insurance planning?
Yeah, I think to a lot of the employees, it's not even for them. It's their nagging spouse.
Chapter 4: How do the wealthy protect themselves differently?
We call it spouse in the house. You have one that works and one that doesn't, or one that's an entrepreneur and one works. My situation, my wife has a W2 job, great job. She's got phenomenal benefits. So I'm like, I don't have to go out and get private health here. I get phenomenal benefits here. And then I add these other little plans to make it a better 360 degree amazing product, right?
Chapter 5: What is the secret for business owners to reduce insurance costs?
Because it's a better strategy when I get involved and I start putting indemnity policies in and HSAs and all these extra things. I'm making money. If I go to a doctor or I go to a hospital or have a surgery, I'm going to make a profit. And a lot of people are like, how is that possible?
Chapter 6: What tax loophole can pay for employee benefits?
Just explain that at a third grade level to people.
Chapter 7: How can insurance be turned into a profit opportunity?
Of course. Of course. So imagine...
Chapter 8: What was the biggest mistake that cost me 800 clients?
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
What's up, guys? Welcome back to another episode of Living the Red Life. Joining me today is Philippe, a good friend. He's been in our community for a long time, helps a lot of our members and myself with advanced insurance strategies, my own personal insurances, ensuring my team. And then also, he's a bit of a master on the sales side.
He runs these big in-person sales events, so selling one to many. Had dozens of sales reps, trained tons of salespeople, took tens of thousands of sales calls. So we're going to cover some good stuff today. Welcome to the show.
Rudy, thank you so much for having me, man.
So I know we've been trying to do this for a long time. What you do is very advanced and cool because most people listening, right, they don't understand as an entrepreneur all the insurance options for them, right, for their own personal health and everything. But then also how to get insurances for their team, their employees, and actually save some money doing it while adding a ton of benefits.
So I want to dive into that today. But then I also want to dive in on the business side because we've been working with you for years on the business side, like how you're building sales teams, selling events, hosting your own mini seminars and how that's applicable to the audience too. So let's start with you and your background. How did you get into all this?
Yeah, so I've been doing this about 22 years. When I got out of the military, I had a part-time job at Sam's Club, you know, packing meat. It was a terrible job. I was dead broke. I was project living, just, you know, living on scraps. And I went to a mass hire, and it was these Banker's Life and Casualty. They were hiring a bunch of people.
They convinced me I was going to make 500 grand a year, and I didn't need a college education. So I was like, this is great. And my oldest daughter, who's 26 now, was like four years old then, right? Yeah. I got into the sales of insurance and I just really found my passion by serving other people because before I'd been serving my country and that was great.
I had this great life and then serving other people really made it interesting and easy to do, right? Because I had a purpose and I had a reason and it was driving me constantly. And then all the challenges that were involved in it, you know, and helping people through all these different unique problems, you start to realize, not everybody's the same, but we all have the same problem, right?
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