Living The Red Life
Consistent $$$ Without Ads using The Bullet Method w/Todd Brown
Thu, 07 Nov 2024
Todd Brown. A highly respected marketing expert and one of the most sought-after authorities on marketing funnels and direct response strategies. In todays episode he dives deep into "The Bullet Method" for email marketing—a strategy designed to generate consistent revenue and keep audiences engaged without overwhelming them. He highlights the importance of frequent, value-driven emails, debunking the common fear of "over-emailing" subscribers. Instead, he emphasizes that consistent communication keeps audiences engaged and leads to sustained sales, even if some subscribers eventually unsubscribe. Todd shares how repurposing old offers and running them through the Bullet Method can help businesses extend their reach, make the most of each promotion, and avoid the pitfall of letting an email list go dormant.The conversation also explores how the crowded marketplace demands more than just emotional appeals in marketing copy; there needs to be a compelling, evidence-backed argument that clearly communicates the product's superiority and benefits. Reflecting on personal successes and challenges, Todd underscores the importance of providing proof to support claims in marketing and the evolution required to keep up with more advanced markets. The episode wraps up with stories of successful campaigns, emphasizing the power of authentic storytelling and consistent engagement to build trust and drive conversions.CHAPTER TITLES02:00 - Introduction to the Bullet Method for Email Marketing04:12 - The Power of Small, Consistent Sales through Email05:45 - Overcoming the Fear of Over-Selling to Your List08:12 - Avoiding List Fatigue and Re-Engaging Subscribers10:47 - Maximizing Offer Lifetime with the Bullet Email Strategy13:32 - Why Letting Your Email List Sit is a Missed Opportunity14:45 - Success with High-Ticket Offers Despite Unsubscribes15:36 - Email Frequency: Mail More, Not Less17:22 - Why Evidence-Based Copy is Essential in Marketing20:00 - Biggest Wins and Lessons Learned in BusinessConnect with Todd Brown:Todd BrownIG - @toddbrownhttps://toddbrown.me/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is The Bullet Method for Email Marketing?
I've never seen somebody mail too much. I've only seen them not mail enough. Especially today when people are inundated. We send an email and we think everybody's opening it, everybody's reading it, everybody's making a decision, and it's just not the case. Don't be afraid to mail your peeps more often.
Chapter 2: How can consistent emails lead to small sales?
Be more afraid of not mailing them enough than disengaging with you and then finding a solution elsewhere because you're not reaching out enough.
Chapter 3: What should you do about the fear of over-emailing?
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Chapter 4: How can you avoid list fatigue and re-engage subscribers?
What's up, guys? Welcome back to another episode of Living the Red Life. We have more marketing legends on the show today. Todd is here. You probably know who he is. Very famous marketer I've known. I've been for many, many years and we float in these same circles. And whenever we're talking about high-level marketers, high-level tactics, buddy, your name comes up every time. Welcome to the show.
Chapter 5: What is the process for maximizing an offer's lifetime?
Super excited to be with you, man. Super excited to be chatting and was so hoping that I was going to get to see you decked out in all of your red. And so like all your red gear, man, I was so looking forward to that, man. And so love it. But I'm super excited to be here, man.
Chapter 6: Why is letting your email list sit a missed opportunity?
Good, good. Well, I know you have a massive background for many years in all areas of marketing, but today we wanted to talk about something that I know you're really excited for, how you're really making the most of your email list, keeping it healthy, keeping it fresh and maximizing that and your exact strategy to do that.
Chapter 7: How can high-ticket offers succeed despite unsubscribes?
And we were talking offline, so many of my members, followers, clients, they You know, they grow a list and then I'm like, how many times you mail? And they're like, oh, maybe once a week. I don't really do much with it. And, you know, you're always like, oh, gosh. So so let's within what what is this email strategy that's been working so well for you?
Chapter 8: Why is email frequency important in marketing?
Yeah, so we call it a bullet campaign. The name came about because, look, my business partner and I, we sat down, we had this conversation that was like, look, we've paid for this asset. We paid for the email list, right? We've already paid through our media buying for the acquisition of these leads. And we have the opportunity to give them value and monetize them seven days a week.
Chapter 9: What role does evidence-based copy play in marketing?
And so we want something that we can fire off every week that gives them the opportunity to get more value and gives us the opportunity to further monetize. And so a bullet campaign is very simple. One of the things that was really important to me was I wanted to maximize the monetization of our email list as much as possible, but I also didn't want to burn out the list. I wanted to keep the list
Chapter 10: What are the biggest wins and lessons learned in business?
responsive right so um so i was very sensitive to that and so we ended up coming up with this very very simple but cool system that again we call a bullet campaign a bullet campaign really consists of three different components the first two components are two separate email sequences that are used together and let me walk you through this so the first email sequence runs for three days.
We call it an interest sequence. And basically, it is two emails a day, one email in the morning, one email at night, and it runs for three days. Now, the whole entire purpose of that interest sequence is to get the people that are interested in learning more about the topic that we have a product for to raise their hand and identify themselves.
We consider raising their hand and identifying themselves a click on the email, a click to get more information. So that click sequence or that interest sequence, which runs for three days, which is two emails a day, is really telling them that, is giving them
information about a particular topic, and then the call to action is ultimately, for us, usually it is, go watch the video for more details about this.
And I imagine that subject headline's pretty neutral because you're trying to self-assess from people clicking it. So does it kind of explain what the area of topic is, or is it still...
Yeah, so that's a great point, man. That's a great question. So one thing is that that interest sequence, those emails are not blind. They're not leveraging excessive curiosity or mystery. They're really kind of like, look, you know, it's almost like, look, you know, do you are, you know, are your social posts lacking engagement or whatever, right? Like, blah, blah, blah.
There's a new and different way to fix that, blah, blah, blah. And so the whole aim is that when they click, we know that they're not clicking out of sheer curiosity or mystery. They're clicking because it resonates with them and they want more information. Now, what happens is that that interest sequence will run for three days. If at the end of those three days, Somebody does not click.
In other words, somebody doesn't express interest. They are taken out of the bullet campaign. They're done. They'll never see the offer. They'll never see anything like that. What happens when they click, obviously, is they're then immediately removed from that interest sequence. They're immediately taken over to a VSL. Our VSLs now, and this is a little nuanced, but it's important.
Our video sales letters tend to be very education-based driven. They're education-based marketing. And so I'm a big believer in education-based marketing done with the intention of building value around our solution. And so what happens is they come over to the video. They're able to get more information and ultimately an offer in the end.
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