SUMMARYAngela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets.In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact.CHAPTERS02:35 – The Unexpected Start of a Pet Wellness Empire04:54 – Formulating a Natural Solution for Her Own Dog07:21 – From Skepticism to Success: Vet-Approved Remedies09:43 – Tackling Misinformation and Standing Out in CBD12:05 – Building a Brand Through Education, Not Just Products14:40 – Hiring for Mission, Not Just Skills17:02 – How to Market When the Industry Says No19:29 – Subscriptions, Campaigns & Customer Love Stories21:53 – Big Business Meets Holistic Healing: The Tensions24:06 – Hard Lessons & Sexism in EntrepreneurshipConnect with Angela Ardolino:Founder of:CBD Dog Health – CBD & holistic pet wellness productsMycoDog – Mushroom & adaptogen pet supplementsWebsite for Education & Protocols: AngelaArdolino.comPodcast: Your Natural DogSocials:Instagram: @angelaardolinoFacebook: CBD Dog HealthYouTube: Your Natural DogConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What inspired Angela Ardolino to start a pet wellness business?
I lost my dog. I did everything my veterinarian told me to do from feeding the food to vaccinating her every year to putting the pesticide pill down her throat. $15,000 later, I'm like, there is something wrong with the system. And that was the last time I was putting my health or my beloved animal's health in someone else's hands.
We got 100,000 customers, right, over, you know, hundreds of thousands of bottles sold. There's got to be some strategy there, not just a great product. A great product goes a long way, but you still need marketing.
Right.
So what are some of the things you're doing to generate thousands of sales a week and a month like that?
Chapter 2: How did Angela formulate a natural solution for her dog?
I believe my secret to my success is my...
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Today, we're going to talk about one of my favorite topics. No, it's not red. No, it's not cheese. It's dogs. Angela, welcome to the show.
Chapter 3: What challenges did Angela face with traditional veterinarians?
Thank you for having me.
So I know you've built one of the biggest pet CBD brands in the world, over 100,000 beloved pet owners, vets using your product. You're changing the most important life there is, the life of our dog or animal. So excited for you to be here and talk about how you got this brand to become one of the biggest, best in the world and over a quarter of a million bottles sold, if not more at this point.
Chapter 4: How does Angela tackle misinformation in the CBD industry?
And a lot of fun stuff. So let's dive in. If someone doesn't know who you are, do you mind just giving the audience an intro?
Yeah. I'm Angela Artelino, and lately I'm the crazy cannabis witch lady, you know, who makes dogs get better. Old dogs get up and walk again or get rid of their tumors or those types of things. So... I'm like you. I love dogs. For a lot of people, they are sometimes the only way people experience unconditional love. So I love being able to transform their health naturally.
And then at the same time, the pet parent learns about their own health and wellness. So I just think it's a beautiful thing.
Chapter 5: Why is education crucial in building a pet wellness brand?
Yeah, well, and I'm excited to have you on. Obviously, you're a client working with us on the marketing side and in our new TV series where we're telling the whole story and also the controversy, which I'm excited to dive into. I came from a health background. The medical world is a whole industry by itself and sometimes battling that can be tough with alternative medicine.
I think dogs and pets is a great starting point for that because it's even harder to penetrate the human side. But I personally, I've had over 20 dogs through my life and seeing the power of natural remedies and alternative remedies. So I'm excited to talk about that and also how you just built a brand so big, so fast in a brand new territory, right?
Because CBD, you know, I remember when it kind of blew up during COVID and I was helping people with it and it was the wild west with Facebook ads and socials. So let's start there maybe, right? Like how did you build this brand in this new territory so quickly?
Well, I started in, first of all, the medicine, I cured myself of disease. I was diagnosed with rheumatoid arthritis, probably from being a crazy entrepreneur and working myself to death. And I didn't want to take the pharmaceutical drugs. I was already living a pretty natural lifestyle. So I was kind of shocked when I was like, how did I get this?
But RA can be pretty bad, too. I've had clients back in the help when I was a personal trainer over a decade ago, and it was very, you know, bad for their day-to-day life, right?
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Chapter 6: How does Angela market her products in a skeptical industry?
I was very upset that I had been diagnosed.
And most of the medical just alleviate the pain. They don't, you know, there's no...
Chapter 7: What role do customer testimonials play in Angela's branding?
No, it's another, it's a, first of all, they give the same drugs for all autoimmune diseases and it suppresses the immune system and makes things worse. And then you just get something else and another disease and another.
Well, I remember it because my clients, their immune system was constantly low because of it. Right. Couldn't claim to.
It makes no sense to me. Like when you really think about it, it made no sense to me. But that's not what sent me on my journey. I lost my dog. I lost one of my first dogs. You know, I waited until I had the yard and the house and, you know, the money to take such good care of this dog. And at age six, she was dying.
And I did everything my veterinarian told me to do from feeding the food to vaccinating her every year to putting the pesticide pill down her throat. So when that happened to her, And, you know, $15,000 later, I'm like, there is something wrong with this system. And that was the last time I was putting my health or my beloved animal's health in someone else's hands.
So when I got that diagnosis and they were like, well, here's Humira. I'm like, no, thank you. Already been linked to lymphoma. I don't want cancer just so that I don't have joint pain anymore. And it's not a cure. It's just a band-aid. And there's always a side effect where things get worse.
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Chapter 8: What hard lessons has Angela learned as a female entrepreneur?
Mm-hmm.
And how it's worse for animals is that animals are considered to be property. So if I'm an evil player in the pharmaceutical industry, what a great way to experiment or make a lot of money by releasing a drug. And there's no repercussions.
Yeah.
I mean, there are drugs out right now that like Apoquil and Cytopoint who they have killed so many dogs with strange cancers and issues. And you go to the pamphlet where, you know, gives you all the precautions. They're there.
Yeah.
And so many veterinarians and pet parents have written in and FDA goes, just put it on your pamphlet.
You never get that pamphlet. Yeah, I mean, I even find that fascinating in American medicine. Like, I remember moving to America, and you see, you know, coming from England, I see these ads on TV, right? And it's like, you know, this beautiful ad can cure all these things, and the last 20 seconds may kill you in 22 different ways. Exactly. would laugh about that.
And it's sadly the same in animals and the same in humans. And so I think what you're doing, you know, is obviously as an animal lover, it's great to educate the industry because the sad reality in both the human health space and animal is a lot of it too is just absence of education for the consumer. Right. And obviously CBD has come a long way in human health, but also animal health.
So can we just talk quickly to catch the audience up maybe? What is some of the products you have and who are they for? You know, how do they help the animal?
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