Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Mon, 17 Feb 2025
Jay Abraham is a renowned business strategist, marketing expert, and author known for his work in helping companies maximize their profitability, optimize their sales strategies, and build long-term sustainable growth. With over 40 years of experience, he has worked with thousands of businesses, including small startups and major corporations, to unlock their potential and create scalable systems.CHAPTERS 02:15 - Importance of Relationship Building in Business04:30 - The Power of Optimizing the Sales Funnel07:05 - Identifying Sunk Costs in Business Growth09:20 - Reclaiming Lost Opportunities: How to Maximize ROI12:00 - The Role of Customer Lifetime Value (LTV)14:15 - Building Long-Term Relationships for Sustainable Growth17:35 - Focusing on High-Quality Leads vs. Quantity20:10 - Mindset Shifts to Multiply Business Success23:50 - How Small Businesses Can Get Higher Multiples26:30 - Turning Lifestyle Businesses into Sellable AssetsConnect with Jay Abraham:Website: www.abraham.comTwitter: @TheJayAbrahamLinkedIn: Jay AbrahamConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What are the top business strategies for success?
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hello and welcome back to another episode of Living the Red Life. Today, joining me is a true legend.
I'm sure most of you know who this man is. In the marketing world, entrepreneur world, he's been a mentor to many and still mentors and coaches, and really set a lot of the trends that we all use in day-to-day marketing now. Jay Abraham. Jay, it's so exciting to have you on finally. We made it happen, and I'm excited to be here.
Chapter 2: How important is relationship building in business?
I'm thrilled. I am thrilled, and it's a pleasure. So let's get into it. Take the gloves off and have at it.
Good. Well, today we're going to talk about marketing trends and business trends that last the test of time. A lot of things come and go, I find, especially in the marketing world, but true psychology and principles, I think, last for a long time. So, Jay, I'd love to start with your background, how you kind of got into all this and learned all this over the years. Sure.
Chapter 3: What is the power of optimizing the sales funnel?
Absolutely. And it's instructional to most people because today people tend to be more like this than like that. So I got started very, very young. At 18, I was married. I don't recommend it. I had two kids at 20. I don't recommend it. It's very difficult. I had the needs of somebody about 40 and nobody cared. And the only people really that would give me a...
an opportunity where impressive but crazy entrepreneurs who wouldn't give me a salary, but it was an eat what you kill. You perform, you get a piece, you don't. And they didn't care about time expended. They only cared about bottom line results, which turned out fortuitously because I always did five to 10 things concurrently
because I had a lot of overhead for my age and I didn't have any really formal education. And the fortuitous part was that I never did it, wasn't intentional, just accidental, in the same industry. After about 10 industries, I realized profoundly that,
Chapter 4: How can businesses identify sunk costs?
that people in one industry do not have a clue how other industries think, act, their strategic approaches, how they reach market, distribution channels, value creation, revenue system.
And I was able to take rather simplistic, common as dirt methodologies from some of the industries I'd been in, combine them into hybrids and apply them to the industries I was in, where everybody else was basically following the herd and doing the same thing the same way. and, uh, companies exploded. We did Icy Hot earlier and it went from literally nothing to tens of millions of dollars.
Chapter 5: What strategies maximize ROI from lost opportunities?
We did Entrepreneur Magazine and it grew, I don't know, something like, uh, it grew, I think, uh, uh, 900% in six months. The people with Agora started out, they were just one little company. And the guy who's the partner was a mentee of mine. We did all the financial newsletters and blew them up. And then I've had influence over lots of people.
But when I learned that the real power was in borrowing success approaches from outside an industry, not inside it, I started creating something I called Funnel Vision. which is expanding, not tunnel vision, doing everything the same way everyone else does. And I made a distinction, which I think is worth sharing. It may or may not be profound, but the concept of best practices sounds really cool.
I'm going to teach you a better way to do it. If I was only teaching it to you, it would truly be a great advantage, but I'm not in the market of teaching one person. I want to teach everybody because that's the only way I'm going to make money. Well, if everyone has the same Best practice, it's not an advantage. It's just a standard operating procedure. You got to find the next one.
Chapter 6: What is the role of Customer Lifetime Value (LTV)?
If you're lucky enough to get in early enough for a few weeks or months, you got an advantage, but it always gets marginalized. I started basically working with clients, teaching them methodologies that I... I guess I would call pioneered and refined. I created the three-way to grow business model, which is the ultimate application of geometry, the safest, easiest way.
Past is no cost, no risk way to grow a business significantly. I created the power parthenon of geometric growth, which is how to really access a market from many vantage points. I created the nine drivers, the strategy preeminence. We got 97 today. And for many years, when I was about your age, we traveled the world about 90 times, 80 some to be exact.
Chapter 7: How do long-term relationships contribute to sustainable growth?
And I did very expensive trainings all over the world. We did, believe it or not, and this is not arrogant, it's just clinical. We did a quarter million dollars or billions, excuse me, a quarter billion dollars of seminars and very expensive product sales when I was about 18. 35. I'm not now. We sold books for, we sold 72,000 copies of one book for $377. We sold $500 books.
I was very active in the group training. And then as I got older, I got very frustrated and I stopped doing training. And this might be illustrative as well. And then I'll shut up. I stopped doing it because I had, I had a hundred thousand success stories from around the world. Now, that sounds pretty impressive, doesn't it? No. Because I've helped people in a thousand industries.
That's the profoundly positive. The negative is I'd exposed millions of people to the methodology and the majority of them treated it interesting, but it was intellectual entertainment. And when I realized that I was more intellectual entertainment than action catalytic, that I wasn't really moving people to take action, my ego didn't need to be on a stage. So I stopped fundamentally doing it.
And then I started working privately with companies that like 10 to 125 million. They're entrepreneurial. They still have control. They're not too big where they have too much They have enough assets and resources to leverage their revenue system, which are all the interrelated components that drive it are very rarely even close to optimized. And they're ripe for huge impact.
And that's what I do mostly today. I still do, you know, if somebody like yourself invites me and I have a chance to, you know, to share a perspective that might be different, original, maybe different. A little higher level than many people. I'm eager to share it because I believe in entrepreneurship. By the way, this will be funny for you and your people.
I was involved with Entrepreneur Magazine when it started, and this was a long time ago. Nobody even knew what the word meant. We had to send out huge envelopes. This was before digital. Huge envelopes so we could put the Webster's Dictionary, not just the definition, but But the phonetic pronunciation, because people couldn't even pronounce the word. That's how far back I go.
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Chapter 8: What mindset shifts multiply business success?
But now everybody's an entrepreneur. But when I started, people would say, what does that mean? How do you pronounce it? But yeah, I've been involved on a worldwide basis with over a thousand industries, not companies. I've had the privilege of both... advising, mentoring, and being advised and mentoring by some of the top, I guess you'd call them iconic people and companies of significance.
We talked about it. I still mentor Damon John. I have a relationship with Tony Robbins. I've helped 300 of the top experts in the world, everything from the the senior authority in the world on Six Sigma, the world authority on Theory of Constraint, Brian Tracy. I mean, everybody has indirectly, I guess, been someone I've had influence on as I was going through my career.
I'm not active a lot in group stuff anymore. We still have some programs, but mostly I do either mentoring, which is very expensive, or I do private clients where I get a pretty nice retainer and I get a share of the upside. And it's probably more than you want to know. We've got all kinds of things I created when I was prolific.
Yeah, it's great to hear the journey. And one thing that I even I picked up on as you were explaining it all is a lot of it's built around models. Ryan, I mentioned that to you offline about, you know, like I think these trends come and go like different low ticket funnels or webinar funnels or a lot of the psychology.
If you understand psychology, which I think I've always been good at and loved, and that's why I love marketing. If you can do that, you can stay in the game for a very long time. And I see a lot of people come in and out of the game, even in the 14 years I've been doing it. So I want to just lead in with that question.
A lot of the people listening are business owners in that $0 to $10 million range. And a lot of them don't. How do they get started? Do they learn marketing themselves? Do they hire for it? How do they start to understand this stuff?
Well, you know, the way I used to teach it was to give fundamentals. And I'll give you a short course primer today. And then I'll tell you what I think is mission critical to everybody. So as I've said, I've got, oh, I didn't say this. I have 97 proprietary methodologies we've created now for producing exponential. I'm more focused on bottom line than top.
Everyone wants a 10x moonshot, but they're talking about top line. And that's much more risky. It's much more expensive. It's much more time consuming. And if you miss execute, it's dangerous and you have to fund it.
You can get a 10x moonshot bottom line just by demanding and commanding a lot more yield out of all the interrelated activities that drive a revenue system, including how you position yourself, obviously. The thing that I would say is when I started, I would teach the following. First thing I would show people was that there's three ways to grow a business. There's three basic, three advanced.
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