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Steven

Appearances

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

180.737

I am pretty down.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

190.603

No, I mean, I just can't meet anybody. Honestly, I was so tired. I did something pretty desperate recently. That's kind of why I called.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

200.169

We like desperate on this show. What did you do? Well, I saw an ad online that said soulmate psychic.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

210.557

For $50, the person is able to draw your soulmate for you.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

263.315

No, no. It was a phone conversation. Oh, OK.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

271.578

Well, she was asking me my interests. She's asking me, you know.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

306.74

I don't know what to do with it.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

308.101

I guess you're right.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

321.73

So like a month later, I'm at this wedding and I see a woman there and she looks exactly like the picture.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

333.427

Well, first I try not to freak out. I'm like, oh my God.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

338.811

So I build up enough confidence and I go over there and I ask her to dance.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

353.804

She said yes, that we're dancing. Oh, my God.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

367.352

Well, I told her I have a surprise for you. Oh, no.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

375.916

I just couldn't hold it in. It's too weird. It's too coincidental.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

384.356

No, I know. I didn't even have a copy of it, honestly. Oh, good. I was like, I'll text it to you. I told her I'll text it to you.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

410.366

She responded. She's like, wow, that's crazy. Okay. But then it was kind of a different vibe from then on. She's like, I could tell something changed now and she wasn't as into me.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

447

I mean, what are you going to do? She won't get back to me, really. I had to move on from there. Yeah.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

458.203

I'm kind of just back on the apps. I'm thinking maybe I need to find someone older.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

468.32

I mean, yeah. Now, this has been a couple months. I need answers here.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

473.222

I know. Anyone would. I need closure. Absolutely.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

608.874

Well, I didn't forget because it wasn't that long ago.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

834.181

Yeah, I told you guys. I was like back on the apps and looking for maybe someone older.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

870.436

You weren't responding to me. You were being kind of cold. I didn't know what to do.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

909.289

Okay.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

912.251

Okay.

Brooke and Jeffrey: Second Date Update

Second Date Update Classic: Soulmate Psychic

921.716

Wait, she said she's still into me?

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

2083.359

Oh, shit.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

236.689

Yeah.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

4565.339

Yeah. And you're fine.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

4592.052

Hi.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

5217.44

Yes. I love it.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

5227.569

Best. There it is. And that's it. We're done. Stay sexy. No. Are we? Yes. Okay. Go do it again. Stay sexy. Don't get murdered. I just want a cookie. Want a cookie? That's a yes.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

628.415

Okay. Sorry, go on.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

802.703

Yeah.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 24: …And Twenty Justice Four All

974.694

I'm sorry. That was so condescending.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 32: Just the 32 of Us

107.202

Aw, thank you.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 32: Just the 32 of Us

1360.989

Yeah, no, I... You've been sending me shit. Yeah, I was like sending you texts and I was like, oh my God, I'm watching. And then Aaron Brockovich did like a true crime thing about it that I watched the other day. I watched it. Well, I grew up listening to Selena because I'm half my family. I'm half Mexican. And so that music was always playing.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 32: Just the 32 of Us

1376.18

And I remember like even listening to the music, just feeling really sad.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 32: Just the 32 of Us

1383.084

I mean, I knew it affected because I would still go over to my family's houses and stuff.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

Rewind with Karen & Georgia - Episode 32: Just the 32 of Us

1397.979

Oh, I don't. I mean, I'm not Mexican, but I don't know how to speak Spanish. Okay, I wrote it down like I was very... She didn't know how to speak Spanish either.

Ray William Johnson: True Story Podcast

The SHOCKING Murder of a Georgia Mother - Joanna Hayes

238.47

I just left the police station and they showed me the videotape. It looks like you. It looks like me? Bob, it looks like you. It looks just like you. Looks like you. Why'd you do it?

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

22.335

Palsy Brunson is the world's most influential matchmaker who blends groundbreaking science research and over 15 years of expertise to prove that anyone can create unshakable foundations for long-lasting, life-changing love.

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

2384.94

i hate you for asking this question no no i am so the reason why i spoke to your wife and we got her answer before so we'll just keep her yeah you tell me what she said first are you sure you want to know on on air

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

2803.786

no one wants to talk about you know it's just my partner that's it i'm not looking at anyone else right are you attracted to other people oh my steve come on man are you but absolutely absolutely and not only that and there are different forms of attraction you know there's physical there's there's sexual attraction there's there's emotional attraction

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

3208.772

He doesn't know him often. I was like, I was with you. I was like, this is it. But.

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

3765.585

It should be easy. Drive up, Elvis Presley says, it's over, $25. It's free. Yeah.

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

5931.011

I was like, well, how old are you? What a lot of people don't realize is this year, 50. So you were about 34, 35?

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

7365.111

So many people are like, Paul, don't say that. This is crazy what you're saying.

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

7541.548

What was it on the new book? What was it on? What did you get back? Was it the podcast? Congratulations on your new podcast. Thank you.

The Diary Of A CEO with Steven Bartlett

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go! If You Get Sick, There’s A 624% Chance He’ll Leave!

8268.264

No, no. Immediately after this, you need to go apologize. Yeah, you know.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1031.474

I was reading, I think it was the book, The Courage to be Disliked. And it was talking in one of the sections about how some people would like, they prefer to live in the realm of possibility. And the realm of possibility is the space you live when you declare to the world that you're going to do something and be something. And before you actually do it.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1050.121

So when I tell my friends, listen, I'm going to become an actor, for example, the year and a half where I go around saying that I live in the world of possibility where there's been no feedback to disprove me yet, which is nice, but I'm kind of getting the credit for being the type of person that's aspiring to change.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

106.882

If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1208.376

And when you're in that sort of first chapter of your professional life, is there anything from all of the work that you've done, the writing that you've done, that a young person should be trying to acquire? And I say that, should they be aiming at knowledge, skills, reputation, money, network?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

123.436

If you could do me that small favor and hit the follow button wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Robert, at this moment in time, What do you believe your followers, your fans, the people that love your books, what do you believe that they're struggling with the most?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1382.335

I don't think many young people in that first season of life realize how long life is. So, you know, we try and take shortcuts. We try and get to the money as fast as we can. But you're telling me to take a longer road, which is the acquisition of skills, even at the cost of some of those short-term rewards that are very tempting to post on my Instagram.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

147.137

And I'm asking this question because I imagine you get thousands of DMs and messages from these people. What are the common themes?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1482.455

Quite painful being an entrepreneur, though. I think it was actually Elon that said building his businesses is like chewing glass and staring into the abyss. And I can relate to some degree of the businesses that I've built over the years. just the immense hardship and uncertainty.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1495.868

And, you know, I guess there's at times a subtle envy for your team members who are unaware of the chaos that one has to endure to make sure everybody's paid on time and, you know, make sure everything's, everyone's happy.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1551.226

Okay, so you're saying that if I have a short-term view on happiness, I expect it today, now, and every day, then my life's not going to be great. But if I expect happiness to be a long-term... Yeah.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1589.348

One of the things that I think helped me get here is my dark side. You talk about dark sides a lot. And when I say my dark side, I mean the insecurity, the shame, the... the wanting to fit in, all of those kinds of things that acted as a driving force. And a lot of people have a dark side. I've heard you talk about how all great achievers have a bit of a dark side in them.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1614.92

How do we channel our dark side so that it's productive and not destructive? I was talking to someone the other day who... is a very successful entrepreneur. And they have their own story of shame and embarrassment and trying to run away from a certain life they used to have. And that made them successful. But now they work 18 hours a day. They're just almost addicted to their work.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1638.471

So I wonder if it can go too far. I see. Yeah. But they say they're happy. They do? Yeah, they say they're really happy. Do you believe it? It's hard to distinguish true happiness from... The contentment that you get when you are successfully escaping your dark side. Do you know what I mean by that?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1664.202

Because this individual has successfully ran away from their darkness and they appear to be in a state of contentment because they're succeeding in their pursuit of running away from their past. But I don't know if that's happiness. Some yogi might tell me that happiness is when you stop running.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1830.887

Does that make sense? Yeah, it does. Yeah. Yeah, something that I think many a person struggle with, which is in part this idea of focusing on the thing in front of you versus getting too distracted with other opportunities. And I wanted to talk to you about this idea of focus. Sure. And how important you think it is for mastery.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

1851.244

I meet so many young people who will say to me, oh, I'm doing this little crypto thing here and I've got this hair business here and I've got this other thing here. Yeah. What would you say to those people that are trying to become a master in this world as it relates to focus?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2028.312

From observing a certain family member of mine do a very similar thing, part of it as well is that when she would start one pursuit, starting X business... It would get hard, as it always does. And when you look over at the person across the road, they seem to be having a much easier life with their thing or with their crypto or with their whatever.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2051.99

And they tell you the story of how much money they've made and how easy it was, whatever. So you get... tempted into believing that the grass is greener. You pursue that. So now you're doing two things. Now your first thing starts to suffer.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2063.404

And I think especially in the early season of life, when you don't have Elon Musk resources, much of the game is focusing enough on one thing to build those resources so that you have the chance of... being able to do it more than one thing or spreading your bets a bit more.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2076.511

But in that first season, when you're in resource accumulation phase, I think my early investors in my company, I remember one day emailing my first investor, who's a very successful man, and saying, I've got an idea. And it was an idea other than the one he'd invested in. And I remember the email. I was 18 years old. And he hit me so hard on that email.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2094.04

He was like, if you don't focus on one thing, you will never ever be successful.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2099.704

Yeah, I was trying to. He was the one. Yeah, so my investor was a very successful man. And I emailed him this other idea, which I thought was amazing.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2106.288

And he sent me this email back, which was like being hit by a whip. And he was like, if you don't focus on one thing now, you will never be successful. Because also you rob yourself, as you said, of the chance of accumulating deep skills.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2230.763

I've never forgotten a certain Johnny Ive clip that I watched many, many years ago. I think it was, must have been five years ago now, where he talks about working with Steve Jobs. And this is what he says in the clip. And I've never forgotten it. Never forgotten it.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2487.224

When they talk about compounding returns in life, they always say that it's slow, then it's fast. And even this podcast, if you look at the graph of this podcast, for the first three years of me recording in my cupboard on Sunday nights alone, completely flat. No one's listening. And then by year, maybe I'd say year four or year five, it goes straight up.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2507.309

And that's a consequence of those first three years were acquiring skills, understanding music, what people liked and why they liked listening to the show and actually getting better as a talker, a speaker, an interviewer, et cetera. And what most people miss is they miss that internship of the slow, lonely, unrewarding couple of years because they lose focus. No one's clapping, no downloads.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2529.992

I've never seen another route. I've never seen another path there. I've never seen the overnight success.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2616.12

I've heard you reference before Howard Gardner's Frames of Mind, Theory of Multiple Intelligences book. And in that book, it says that there are five types of intelligences, logical intelligence, linguistical intelligence, interpersonal intelligence, spatial intelligence, and bodily intelligence. And it defines them quite differently.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2634.956

Logical is the ability to reason and solve problems and think in abstract terms like scientists and mathematicians. Linguistical intelligence is things like writers, lawyers, and poets. You're one of those things. writers. Interpersonal intelligence are leaders, psychologists and teachers. Spatial intelligence are architects, artists and pilots.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2651.412

And lastly, bodial intelligence is athletes, dancers and surgeons. How important is it to know your form of intelligence to be successful in life?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

2826.391

Much of the reason we lose focus, as I've seen in my own friendship group and my own family, is because of envy. Yeah. How important is it to get control of one's envy? I've heard you describe it as the ugliest emotion.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

293.458

And is there a strategy that young people or really anybody that feels lost or aimless in their life should and is able to deploy to find their purpose, to find the direction, the thing they should be aiming at?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3253.479

I was wondering why your book, Power, is still selling unbelievably well. I mean, most books, when they come out, they have their moment and then they're done. But for some reason, what you write in this book is as compelling, tempting and attractive to people now more than ever. And one would then assume that's because people feel more powerless, right?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3278.663

And when they see the book, it offers them a promise of something that they so desperately want. Is that an accurate assessment?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3353.696

People are lonelier than ever. according to many of the stats. And when you look at the impact that's having on people, it's equal to smoking 15 cigarettes a day, according to some reports. They're more likely to live alone. They're more likely to feel lonely, to report feeling lonely.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3369.107

They're more likely to feel that they have nobody to turn to in a time of crisis, according to some studies as well. They're more addicted than ever before. You can class that in a number of ways, chemical addictions, but social media addictions and other things. And that's the state of... Especially young men.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3386.771

You know, it's young women too are having their own struggles, especially with anxiety and the comparisons and those kind of things we've talked about. But young people generally, and especially young men, are killing themselves at higher rates than ever before. Suicide, as you know, is one of the biggest killers of young men. What is the antidote for this?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3405.202

This sense of powerlessness, loneliness, isolation, addiction, aimlessness?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

35.873

What is it about human nature that we just don't want to admit?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3690.754

On that point, I remember law, I think it was law 18, I'm just having a look.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3695.737

Do not build fortresses to protect yourself. Isolation is dangerous. Solitude is not a defence because it cuts you off from valuable information, allies and opportunities. There's a difference, isn't there, between being lonely and being alone. Because being alone is one thing, but the state of loneliness... feels like it's a slightly different proposition.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3826.028

To listen to that voice inside, to turn inwards. It is hard to turn inwards when you never have moments of solitude, I guess. When you said you were suicidal in your earlier years, what lifted you out of that state?

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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It's crazy how it can lift you out of darkness. It can turn the lights on.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

3999.081

It's just so unbelievably hard to find for so many people. I mean, you're not going to find it in your bedroom necessarily, sat there thinking.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

4043.08

There's so many studies, and there was one on TV by, I think it was Darren Brown, the illusionist, that show certain types of people are pessimistic towards opportunity. And when you do studies where you, and there's one particular study where they have a newspaper, and they give it to one group of people who I think are pessimists and one group of people that are optimists.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

4062.355

And the researchers say, when you find the £100 voucher or $100 voucher, just come back to us. And what happens is they scroll through the newspaper and the pessimists never find it. But on the first page of the newspaper, it says, stop, go to the researchers now, you've won $100. The optimists find it.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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And Darren Brown did a similar thing, The Illusionist, in the street where he put, I think it was like a £50 or $100 note in the middle of the street. as they were walking down the street. And the optimists find it, they see it. But the pessimists just walk right past it. I think it was a winning scratch card potentially.

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And that really opened my mind to like my state, my mental state, my psychology is determining whether I see these opportunities or totally miss them. And then it's almost a downward spiral because then I'll think, God, I'm such an unlucky person.

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Without realizing that I'm playing a really important role in creating my own fortune or misfortune.

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One of the sort of adjacent points here about purposelessness, about loneliness, about the struggles and plights of young men in the world that they face, and young women, is the conversation around pornography. If you go on many of the social media apps these days, you will be exposed to pretty explicit pornography, whether you were searching for it or not.

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There's certain apps in particular where...

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even if i'm scrolling on my feed certain things will pop up and i get jesus christ like you know i'm at work here um and i was thinking about this more broadly because the studies show that about i think it's like 80 of men and about 40 of women in the united states use pornography and i wondered if you had a view on how it robs us of the of the hard work it takes to form romantic relationships um

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And if the act of consuming pornography is robbing us of the desire for the real thing,

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The other thing that a couple of psychologists on my podcast before have alluded to on this subject is that they told me about a study with rats where they messed with the part of the rat's brain that is responsible for causing dopamine. And then when they put food in front of the rat's mouth,

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if the rat was, it was like six inches from the rat's mouth, the rat would starve to death because they had impacted the rat's dopamine. So it no longer had motivation. And they speak of dopamine as this sort of motivation chemical. It's the thing that gets you to take action.

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So if you're frying your dopamine receptors by doing these sort of high dopamine activities, I'm wondering if you're going to, if we're sort of breeding a culture of lower motivation individuals. And

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Because of this thesis, I was kind of looking at some studies around this, and it does say that constant exposure to high dopamine activities can lead to dopamine desensitization or deregulation of dopamine receptors. And then this can lead to a significant reduction in your motivation. And there's multiple studies here that point in this direction.

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So I'm wondering how, when I look at some of the stats around purposeless and people having less partners and being more sexless, if there's a through line here that when you make dopamine easy through pornography, we're less likely to go in, get up out of our bedroom and take an action.

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And should we be aspiring to not be narcissists or does one just accept their narcissistic tendencies? And lean into it. Because much of what I read in the book about power is how narcissism seems to get you ahead to some degree. That's debatable. But I mean, look at some of the people that we've been talking about that have reached the very top of the...

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What do I do about that? Because I was thinking about some of the laws in your book where you say things like don't outshine the master. If I'm dealing with a narcissist, should I hide my strengths and my weaknesses in order to sort of pander to them and not outshine them?

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Well, I think the root of this is there's something ugly about being manipulation, lying, acting. So no one would want to volunteer that they are doing that. But from what I'm inferring from what you said is that in order to get ahead in life, you're going to need to lie a little bit, manipulate and act.

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I was, through my years of business, running businesses and stuff, I came up with this idea, which I've shared with a few people, called your contribution score. And much like we have a credit score, where if we're reckless with our finances, our credit score gets lowered. I think the same applies for the contributions we make in group settings, but just generally the contributions we make.

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And I came to learn this over time because in one of my offices many years ago in a different company, there was this one individual who in the meeting rooms would, when people were brainstorming, before they'd thought of what they were going to say, they'd interject and say, what about if we do a, we could do like a pop-up with maybe, we'll do like, and they were thinking out loud.

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And what I would observe as the CEO is the minute they spoke, it was almost like people rolled their eyes and tried to cut them off because they'd developed this contribution score, which says when X person contributes, it's always ill-formed, not productive and takes too long. But then there's this other guy who I remember from my Manchester office who went, he hardly spoke.

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And every time he spoke, it was important. So the minute he starts speaking, it's like the room shifts towards him. It's like with bated breath. So there's an art of protecting one's contribution score.

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Interesting. Really interesting. He's a master of the 48 laws of power. The other law that I was thinking a lot about, if we're jumping back to the laws of power, is let others do the work, but take the credit. LAUGHTER Your face when I said that.

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And if you had kicked up a fuss, you might have accidentally outshone the master. I've been fired. It's interesting because there is an element of this where it can, where like trying to take the credit can really also lead you to being fired. Because I'll never, I remember back in previous, again, a previous company that I'd started had a big team about 200 people in Manchester.

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And there was this one kid in his early 20s who would always sulk if... in our like public company channel, someone just innocently forgot to include his name in credit when credit was being handed out. And it would happen maybe once every six months. You just like forgot that he had contributed to the project. And that happens in all businesses. People don't tag you sometimes.

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And I remember hearing that he was outside on the steps, bitching, that's the best way I can describe it, just like complaining to other younger team members that he hadn't been included in that message. And it developed this horrible reputation for him as someone that was always complaining and always trying to take credit because it's ugly to be seen as trying to take credit.

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Do you think it's harder to find your sense of purpose and what you're deeply connected to as you get older?

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I think there's an overarching thing here, which can be discovered in your other book, The Laws of Human Nature, about mastering your emotional self. Because none of these things are going to be possible if you don't have mastery over your emotions. I'm not going to be able to refrain from snatching credit.

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I'm not going to be able to not outshine my master if I don't have this sort of foundation of emotional control. Is that true? Is emotional control really where this all begins?

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You learn it from the mistakes you make. Is there any practices that you know of that would enable me to increase my self-awareness? Because, you know, we're all going through experiences in life, but it seems that some people are learning from those experiences and becoming more wise and more effective, and then other people are kind of repeating the cycle over and over again.

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And I think I ask this in particular because you're a writer, so you spend a ton of time Thinking about what's happened to you, your jobs, experiences, your feelings.

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Things go wrong and we leap to blame. And once we leap to blame, we often leap to revenge. Yeah. We want to take revenge. We want to right the wrong that's happened to us. We want to correct the injustice. And you talk about this as part of human nature, but also give us some advice. I think it was in the Law of Power book about, I think it was Law 36.

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When we feel like we've been wronged, Robert, when we feel like there's been an injustice... What is the best course of action? It depends on the wrong and in the injustice. So let me give you an example. Someone at work said, I heard they said something to my boss and it's cost me my promotion and they're talking about me behind my back and it's annoying me.

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Because these types of people, they prey on those who seem weakest, right? Predators love prey.

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When we zoom out on what's going on in the world, a lot has changed. A lot has changed. One of the things that's changed is our society, as I think I've heard you say, is less united by some of these great myths of religion. And I've heard you talk about democracy and all these kinds of things.

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And as a result, people no longer believe in the same ideas because every form of authority is now under question. And you're someone who studies history. You're someone that understands the cycles of history. What cycle of history are we in at this moment in time? And how does one navigate it?

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And you've built a life, you've built a network, you've built a reputation for being this thing, whether it's lawyer, doctor, dentist, whatever it might be. And so there's an element of shedding that might have to occur. Shedding people, shedding a city that you live in, shedding a way that people know you, an income. And that's deeply difficult.

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Can I ask you a question about this book, which is kind of linked to what you're saying now, The 48 Laws of Power? What demographic emails you the most about the book?

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Young men voted for Trump. I know. You're someone that I sense, and from what I've understood from my research, isn't a big fan of Trump. And so what do you say to those people about why you have that position and what they're misunderstanding potentially?

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You made me reflect on something I read the other day. I think it was on X. And it was a study that shows that when the more testosterone you have, again, which we can use as like a proxy for masculinity, in studies, you're more likely to think for yourself. So they had two groups of people. Whoa. And they gave one group of people testosterone. I think it was a group of men testosterone.

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I think some people would prefer the certain misery of their current situation to the uncertainty and the shedding that occurs when they go in search of something else.

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They both had to do this test. And the ones who had the higher testosterone levels had been given the artificial testosterone. They were less likely to cave in to external social expectations. Wow. Which I thought was a proxy for what you're saying, which is... Right on, man.

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Potentially real masculinity is having the strength of your own convictions and being able to ignore social pressure to conform. You talked about wokeness in the left and how they messed it up. I consider myself to be, I'd say apolitical, but it's more... It sounds like a strange thing to say. I can just see the merits in things on both sides. So I really struggle to identify with a side.

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I think, okay, that's good for the economy. That's good for different social classes and stuff. And so I also just have, I think, a very strong negative reaction to the binary choice that you're kind of forced to make. Yeah, right. I agree. So I've always kind of stayed out of it in that regard. That's good. But in terms of this wokeness and the... the way that the left have screwed it up.

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What have they got wrong? Well, um... And what's Trump got right, I guess?

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People are lonelier than ever. And when you look at the impact that's having, it's equal to smoking 15 cigarettes a day. What is the antidote for this?

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But isn't this one of the laws of human nature, fitting into our tribes? Because I think being in the sort of political middle or wherever I am, you get attacked from both sides. Because sometimes you'll have a conversation with this person and they'll say, oh my God, you're right wing. Then we'll have a conversation with this person. Then they'll say, oh my God, you're a left wing.

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And so you just, you never fit. Actually, my instinct is tempted. My instinct, my sort of like my primitive instinct is like, just fucking pick a side, Steve. And then at least you'll have a bunch of people to protect you. You talk about that as well, how having a group of people around you and not being in isolation offers protection. So it's tempting sometimes.

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Do you think we're in a similar time now where we're getting caught up in mania?

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You said that Trump is deploying the laws of power. What laws of power has Trump successfully deployed?

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At my company, Flight Studio, which is part of my bigger company, Flight Group, we're constantly looking for ways to build deeper connections with our audiences. Whether that's a new show, a product, or a project, it's why I launched the Conversation Cards.

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I've relied on Shopify before, who's a sponsor of today's podcast, and I'll be using them again for the next big launch, which we'll hear about soon. And I use them because of how easy it is to set up an online store that reaches all of you, no matter where you are in the world. With Shopify, the usual pain points of launching products online disappear completely.

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Or find the link in the description below. One of the things I was thinking about over the Christmas period was identity and the pitfalls of having an identity in life. And it reminds me of Law 48 in the 48 Laws of Power, which is to assume formlessness. What do you think of the subject of identity?

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Because it's useful to some degree, but it can also be a downfall, as you alluded to at the start of this conversation. When you say that, you know, someone gets to 30, 40 years old and they've almost have like a midlife crisis because they're now like successful, I don't know, accountant.

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And that's their identity. That's their friendship circle. I'm wondering what your perspective on identity is.

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the book you're referring to that you're currently writing and you're getting to the end of thankfully um is it called the law of sublime oh the sublime yeah you've progressed with that book since we last spoke so i'm just wondering if i ask you the question now what that book is about and why you're writing it you know you talked earlier on in this conversation about being really clear on why you're doing something why are you writing that book

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And you think it will be ready by 2026? Yeah.

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Do you mean that when you say that you're not sure if your body can take it anymore?

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Something nice and simple. One of the clips that I saw the other day, that's one of the most viewed clips from you, was about the primary law of human psychology is that people judge based on appearances. This isn't a nice thing to confront, although everybody knows it's true. What does that mean?

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Yeah. Political skills as in their ability to do sort of office politics and stuff like that.

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So if two people walked in here and one of them had the appearance of power and one of them didn't, what would the person who had the appearance of power be doing? How would they be carrying themselves? How would they be speaking?

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There'll be so many people listening to that now and they'll be thinking... I have a plan. I have an idea or at least a kernel of an idea. But I've spent the last three months, six months, 12 months, 18 months, two years thinking, thinking, thinking, thinking. And not doing? And not doing. Yeah. People stop me all the time and they'll say, Steve, I'm thinking of starting a podcast.

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you know so it's not just just faking it that'll get you somewhere but at some point you have to produce real confidence the real confidence to to be relaxed in your chair to hold eye contact with somebody where does that come from when we think about confidence and power

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But for those that don't, they just don't have that belief, can you lie to yourself? Can you tell yourself, I am strong and I am powerful?

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And I'll say, how long have you been thinking about this? Two and a half years.

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If there was one law that the powerless amongst us, who feel powerless or lost in the current world, one law or one fact of human nature that people who are feeling lost and purposeless and adrift right now should be thinking the most about, which one springs to mind? Well...

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The world moves out the way of boldness. I was thinking as you were speaking about a memory of mine of being at a festival in New York City called Global Citizen. I was like, Beyonce was performing and stuff, all the biggest names in the world. And my friend was drunk. And we were in the VIP section behind the stage, but we could see that there was this access all areas artist section.

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And because my friend was drunk, I've never witnessed anything like it. This guy gets me, takes my hand, goes, come with me. He walks directly at the two massive security guards with this boldness, this conviction. They just move out of the way.

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No, they just moved out of the way because of the way he was walking. They just thought, well, he must... he must be in here. And they moved out of the way. They didn't check his pass. They just moved out of the way. And he continued to do that all day. And it was because he was drunk. He's done a documentary about this. He used to be an alcoholic.

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So he had this confidence when he was drunk where the world would just like move out of his way. And he ended up going in what I believe to be the president of some Asian country's dressing room. Again, because he was just walking at things. And the way he was walking, it just moved out of his way. But I've never forgotten that. Actually, I deployed it today when I went for a run.

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with my girlfriend because I wanted to use a bathroom in a restaurant. And I figured that if I just walk with a certain conviction, the staff will like let me pass. They'll assume maybe I'm sat here. And I ended up walking through a conference. It was like a conference hall in this hotel where they're checking people's badges. Just because I was the way I was walking, nobody checked mine.

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And there's a metaphor here for life. And you kind of allude to it in your book about like the bolder you are, the better. Some of these subheadings I find really cool. Lion's circle, the hesitant prey. Boldness strikes fear and fear creates authority. Going halfway with half a heart digs the deeper grave. Hesitation creates gaps. Boldness obliterates them.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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I wish I'd been bolder when I was starting my entrepreneurial career. I wish someone had said to me, whatever your dream is, Steve, when you describe it to people, times it by 10. Whatever number you're trying to raise as an investment, times it by 10.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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It takes a certain confidence, though, and that's really what's, I think, at the heart of the problem. Maybe we just all need to be a bit more drunk.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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Well, we have a closing tradition on this podcast where the last guest leaves a question for the next guest, but knowing who they're going to be leaving it for. The question that's been left for you is close your eyes and imagine yourself 10 years from now. Where are you? What are you doing? And who are you with?

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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It's a really important lesson because we just take it all so for granted, don't we?

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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God, I'd be so happy. It puts everything in perspective when you tell me that you'd be crying tears of joy to walk up a hill.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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Yeah. What would you say to someone like me who is quite clearly, because of the privilege that I have of my mobility, going to be taking it all for granted?

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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Why is planning and procrastination that comes with the prolonged planning so tempting for people? Like, why do we love to plan, plan, plan, plan, plan?

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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You had a wasp or a bee sting that resulted in a stroke, which is what changed your mobility. If you could go back and speak to Robert before that, 20-year-old Robert, and you could just whisper something to him.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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So maybe the doubt and the worry is useful.

The Diary Of A CEO with Steven Bartlett

The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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Robert, thank you so much. We're all very, very excited for your upcoming book. Oh, yeah, so am I. So you talk about urgency. We can't wait. Okay. And we're very much looking forward to it because I know how much you pour into these books and you've expressed how much you sort of agonize over it being exactly what you wanted to say. And not all authors are like that.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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Some are a little bit more flippant. So I appreciate that so much. And I appreciate the time that you've spent on my show and the value that you've given my audience.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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I was looking at some of the comments earlier and it's just incredible the impact you've had on people by sharing your own story, talking about the stroke and the gratitude that that's given you for life and the gratitude we need to have.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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The honor is all mine. Thank you, Robert. You're welcome. I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time.

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So New Year's resolutions are around the corner. I think 9% of resolutions stick. So what advice have you got for me?

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And that authority comes, in that particular example, came from going to the university, the lab coat, et cetera. But how do we establish authority ourselves? Is it going back to the things you said there about environment, appearance, et cetera, finances? Yeah. Are there physical expressions of that authority in a day-to-day basis?

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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Have you worked with many people that come to you and they've got a clear authority problem? Is there a particular example you can think of where you were able to help someone turn their life around?

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you.

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have you ever even heard a tiny voice that said why am i here or like do i deserve to be here yeah i mean doing this is a prime example of that yeah yeah or i'm faking it people are going to find out i'm i'm faking it well you feel like that when you're a podcaster because you you didn't get any official qualifications and then people started listening and then there's they think that you you know what you're doing or you so you i think i can temper that as a podcaster

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What do I need to know about observation, which is the second part of your triangle to success or failure? observation, being able to read a room. Is it possible to be able to read a room?

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so change then context so now like somebody just crossed their arms and you read the internet it says it's being defensive withholding closed off see all that stuff well what if it's freezing cold yeah so now we have context so interesting that actually happened in my last conversation i am i try not to close off my body when i'm doing this because sometimes my natural reaction is to go like this and then sometimes especially in here when it gets later and we didn't have the fan in the heater i would go like this yeah

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And I was thinking, but this is rude. It's rude to the guest. But I looked at my arms and I had these massive goosebumps. And I was like, that's the context. The context is I'm fucking freezing. But to the guest, it would look like I'm going like this. Yeah. You know, so this is why body language is so delicate, I think.

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And is human behavior, is it like a set of tactics? Is it like a form of psychology? What is this when you say the word this?

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Yeah, yeah, yeah. I was thinking about things I used to do when I was younger. And that was just a period of my life where for some bizarre reason, I used to go like this. I used to do it all the time. Like a tick? It was almost like a tick, yeah. It was really weird. I think this sounds like a really crazy thing to say, but...

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One of my best friends had like curtains, like heavy haircut curtains. And he used to flick it. And I almost like vicariously picked up the like flicking from him. I'd go like that all the time. But I was just thinking if someone saw me doing that, they would perceive that as some form of behavior.

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Whereas it was just this weird thing that lasted for like two years when I was younger and then went away. Yeah, but did you do it all the time? I just did it. I don't know. I felt like I just did it randomly.

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Because I sit here with guests, right? And they talk about their life stories and stuff. And I often see some patterns of behavior.

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Specifically like closing up when you ask someone something about their childhood or a specific sensitive subject in their life. You tend to see like self, I call it like self-soothing behavior to some degree. So it's difficult. And it's funny because we're all like amateur body language experts now. There's been a lot of stuff online saying spot this, did they touch their nose, etc.

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And communication is the third one in the triangle to success or failure. Communication. So what I've got so far is talking slow, is higher authority.

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Is there anything else that if I want to be a master communicator, I should be thinking about?

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And once you understand what categorization someone fits into, how would you show up in a way that's effective in communicating with them? Say, for example, if I'm talking to a significance person, do I just, and I'm trying to close a deal with them or something, do I pander to their significance? Is that?

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Yeah. I was thinking about the pen. I was going to ask you if I'm an intelligence person and you had to sell me the pen.

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Okay, interesting. And you're consciously pointing off to just, it's others not.

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Is there anything else as it relates to communication that's especially important? It's funny that so many people are interested in the communication part more so than the listening part.

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Yeah, it's the thing with Julian Treasure who did the TED Talk on how to be a great speaker. He told me he also did a TED Talk on how to be a great listener and no one listened. He said everyone wanted to... His one on speaking has got like 35 million views, but the one on listening just... No one's interested in that.

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But I'm guessing listening plays a pretty critical role to being a great speaker.

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That's a statement, but you're going to endeavor to correct the record either way.

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And if you do hate the coffee, you'll say, yeah. Like even you saying, yes, I do kind of hate it is offering up information.

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Next to me, there's this massive book called the Behavior Ops Manual. It's probably the biggest book I've ever seen. What is the wealth of experience that have fed into this body of work?

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And is that what, I mean, that does correlate to kind of like how I've, the information that the spies I've interviewed have given me. Like Andrew Bustamante and Mike Baker, they both said that much of the game was like hearing someone out and just letting them talk and talk and talk and talk.

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Perception, context, permission, the PCP model is a way of understanding how to get someone to do something from joining a cult to buying an item.

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Interesting. It explains a lot about politics, in fact. You know, what we see go on in the election cycles and also just how a political party, political group can slowly drift away

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together to a position that objectively you go bloody hell that's crazy yeah you know because they kind of slowly they say i'm this party i signed up to this this particular political party and then slowly just with like creep of beliefs you end up over 10 years all of you believing and thinking something is okay yeah it's interesting just because you made an agreement

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I guess in part that explains some of the wars as well. Like, there's an element here which can explain things like Nazi Germany and how a civilization can go from being relatively normal to doing really horrific, barbaric things to people.

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What is the most common thing that people come to your work for? Like if you were to encapsulate it into like a sentence, what they're searching for in their own personal lives?

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I was thinking about a lot of like, um, fizzy drink ads in the sun, in the sunshine, in the summer. And you see, you know, like the, you hear the sound as they're like breaking open, there's people there, I guess that's the tribe having a great time. And I was just struggling with the authority part in that context of those ads you see for like a fizzy drink brand.

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In your work, you talk about how to win an argument. And when I say win an argument, I don't really mean an argument. I mean more like, you know, me and my girlfriend having a conversation. Yeah. And I want to get to a good resolution. What are the things I should definitely not do?

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What is the most important thing we haven't talked about that we should have, especially as it relates to what most people ask you about and they're most interested in?

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What is one thing no one's ever asked me? Yeah. People don't really ask me stuff.

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Who am I? I'm a podcaster. I'm an entrepreneur. I'm an investor. I'm a boyfriend. And what's my mission? It's to pursue my potential and to follow my curiosity and to see what happens.

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Yeah, it's interesting because I actually, my brain, like, it was right there to say that. And then I thought, it's just not the nature of the truth. Like, the truth is, I started this in my bedroom. And I always think about the fact that when I did it for three years, no one was listening. So my mission when I was doing it was genuinely because I really loved it.

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It wasn't like, I'm going to change the world. And it's so tempting sometimes to add that on, like, I want to change the world. And I just don't believe that's why most people start things and continue when no one's listening. I think it's usually something more selfish. Does that make sense?

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So you were, sorry, you were doing like a read of me. You said, I said, podcaster. I said, entrepreneur. I said, investor. And then I said, I do it to like, I think I said. So your goals. Curiosity. And then I was the other one. It was like, it was about my potential. That's what I think about a lot. Like pushing my potential and follow my curiosity.

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I was thinking through the context of being like a CEO or manager of teams. I guess this is why it's so important to know the different types of people you have in your teams. And also, I used to work on phones doing telesales. You did? Yes, for many years. When I was 16, I worked at Everest in Plymouth, which was windows and doors and conservatories and artificial grass.

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And then when I went to Manchester when I was a little bit older for university before dropping out, I... Worked at Swinton Car Insurance. I worked at a bunch of places. I worked at Fusion Studios selling photography vouchers. I did Facebook ad sales on the phone back in the day. Lots of tele-sales experience.

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And I was just wondering, because in those moments you call someone out of the blue, or they call you asking for car insurance, and you don't have a big window of time necessarily to figure out what kind of person they are. Not at all. So how'd you go about?

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Interesting. And then if they're on the phone a little bit longer, you can get to know them a little bit better and understand what kind of person they are and better adjust to them. Makes sense.

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Is there something that you see most frequent that's deficient in sales pitches when you're training salespeople? Is there like one particular thing that's typically most deficient that they're not doing?

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I was victim of a phone call that was clearly listening to your work because the guy called me and said, hi, this is a sales call and you can hang up now if you're not interested. But if you are willing to hear me out, I just want 30 seconds. And the fact that they offered me the opportunity to hang out, I for some reason appreciated it. And I gave them the time.

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And I remember I was like really busy. I was on my way to a podcast recording. And just the fact that he'd gone, you can hang up now. Just going to be honest, this is a sales call. Yeah, he gave you autonomy. So I was like, okay, what are you selling? But he told me about some social media software or whatever. But I just thought it was really smart because you're right.

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Within seconds, I'm trying to figure out if this is like all the others. And I guess we can do the same in our emails. In fact, the CEO and COO of my media company that I hired sent me an email. And the first line of the email, they didn't even, she's listening now, Christiana and Georgie, they didn't even like introduce themselves. They said, like straight to the point, no habituation filter.

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And it's interesting. It's an interesting opener line because the word habituation filter is something I talk about in my book. So they kind of like tickled my ego a little bit as well, I think, because it says I've read your book.

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And they went straight to the point. It caught me off guard. And got more focused. Of course. Yeah, they have the job now. They work here. And even the subject line was like.

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Yeah, that was the first ever email. Yeah, that's brilliant. Because I don't think people realize this unless you've been in a situation where you're like working in recruitment, looking at thousands of emails. But when I used to really run the recruitment inbox, because I'm just obsessed with the recruitment, we have 35,000 emails in there. And I'm going through there at speed.

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And I'm looking for... what I would call exclusionary factors and inclusionary factors. What I mean by that is factors to immediately exclude this email and factors to immediately include this email within three seconds. To read later. To read later, to like star it and to read later, or just to give it another 10 seconds.

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And the exclusionary factors, they're all just surface things that you typically get from people who typically do a certain thing. And that's also why I think about marketing newsletters. If the newsletter looks designed, the studies show the open rate, the retention rate, the click-through rate is significantly worse if it's a beautifully designed email because people see it as a sales email.

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The emails you get every day that are important are not designed. And so with our newsletter, we again, the newsletter provider was saying, oh, you can use all these templates. But then we're like, no, no, if we use a template, no one reads the thing, which is, again, counterintuitive. But it's the same psychology, right?

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phase out things that are not novel. I think I read it. I was reading studies about habituation and how we just habituate to things. And I was looking into how that happens in both what we see, but also in what we hear. So the studies were talking about, if you say a word like father, father, father, father, father, father, father, father, eventually it just becomes a sound in your head. Yeah.

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Because your brain is... taken away cognitive resource it's no longer thinking about the meaning and it's just hearing this sound but then there's other words that habituate slower like warning warning warning warning warning warning warning warning because those words are like emotional and anyway um i think a lot about it in the context of content creation mr beast is the great master of

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beating your habituation filter, like with how he starts his videos. Yeah. Screaming in your face, like 500 people in that circle, million pounds.

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Interesting. Because we're all doing sort of quick prejudices about everything.

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At my company, Flight Studio, which is part of my bigger company, Flight Group, we're constantly looking for ways to build deeper connections with our audiences. Whether that's a new show, a product, or a project, it's why I launched the Conversation Cards.

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I've relied on Shopify before, who's a sponsor of today's podcast, and I'll be using them again for the next big launch, which we'll hear about soon. And I use them because of how easy it is to set up an online store that reaches all of you, no matter where you are in the world. With Shopify, the usual pain points of launching products online disappear completely.

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No matter the size of your business, Shopify has everything you need to make your business go to the next level and better connect with your customers all over the world. To say thank you to all of you for listening to my show, we're giving you a trial, which is just $1 a month. You can sign up by going to shopify.com slash Bartlett. That's shopify.com slash Bartlett.

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Or find the link in the description below. What is the most popular thing people come to you and talk to you about and ask you that we haven't talked about today?

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How does that manifest? Is that just like being like physically comfortable? What is that?

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No, I was thinking of two scenarios. The scenario one is I go home tonight, right? Because I go to sleep, I get to bed early. And there's this other thing I'm thinking about doing after this, which is going to the gym.

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And I'm like, I was just, as you're saying that, I was thinking both help future me. Yeah. So I was like, which one is discipline?

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People struggle even with the small things, right? It's funny because I watched a video last night about a lady that went to YouTube and started her journey of weight loss and whatever. And she was very, I think she was 400 pounds or something. And she was trying to get down.

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And in the video, some people will know who I'm referring to, over the space of a year or two years, she actually just gains weight. So she gets to, I think, 500 pounds or something. And as I was watching it, you're watching someone who's saying, I want to change my life, but then is coming on every day and saying, I've just gained three pounds, I've just gained another three pounds.

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And there's almost this visible dissonance that you're observing between this person saying they want to change their life, but clearly the actions that they're then taking are...

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like are different to that and many people can relate to that feeling of i want to be this person i mean we're coming up to like we're for anyone that doesn't know we're recording this in december so new year's resolutions around the corner everyone's going to say to themselves who they want to become but it's easier said than done i think what seven eight eight percent nine percent of new year's resolutions will stick yeah so is it just a case of starting small or is there any other tricks to discipline that you can offer

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There's an interesting part of this habit equation, you could say, or discipline equation, which is the why part. which is like, why does this matter to you?

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And is it important to get really clear on why this thing matters to you, whether it's the gym or like, because when I was playing around with this discipline equation idea for my last book and the kind of conclusion I landed at was that to be disciplined, you have to understand discipline. the reason why something matters to you. You can say that in other words.

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Plus the psychological reinforcement you get from the pursuit of the thing, minus the, you could say, the psychological or perceived cost of the pursuit of the thing. So in the context of brushing your teeth, I think I know why it matters, right? Because if I don't, then I have to go to the dentist, my teeth fall out, I look ugly, whatever it might be. Yeah. The, is it rewarding and fun to do?

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No, not really. And minus the cost of the pursuit. It takes two minutes. It's not that bad. But when that nets out, the why is stronger, thankfully, on net than the cost. So the behavior happens. But the key part of this equation here is the why part. Like, it's not the key part, but it's a central part is the why part. Why does the thing matter to you?

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I like it. A lot. Because I've been saying it. I wrote about this in my book. The whole idea is Y plus, like, you could say reinforcement, minus, you could say cost, just to simplify it.

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But is there anything missing from this equation? Do you think? Is there anything... I said it to Simon Sinek and he went, let's try it out. And he talked to me about taking his bin out in the morning, like taking the bin out for like the bin men. And it kind of holds up because he's... So the why is if I don't take the bin out, then I'm going to get fined and my bin isn't going to overflow.

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Pretty strong motivator. The reinforcement, there's no reinforcement. Getting out of bed at 7am to take your bin out, it's not nice. The cost is also significant, getting out of bed. But the why still... So it's Y plus... You could say like Y plus the psychological reinforcement from the pursuit of doing it. So DJing, really fun for me.

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So get more comfortable in an interaction conversation, even if it's on the phone or in person.

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I'm going to make everything different. I'd move his bed. Is there anything else that we haven't covered yet in terms of your work here that is important for us to know?

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I mean, there's a lot of entertainment apps, right, at the moment for young kids and social networks.

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Is boredom a problem? It might be. Because I'm trying to distinguish between, like, is TikTok solving a problem for a young kid?

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What's the cost, though? What's the cost of the life, in your view, of living this kind of life where, you know, we go home and we just like burn our brains out with these social media apps and fry our dopamine receptors? Is there like a cost?

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Is that because if I'm logging on to social media, I'm becoming desensitized to this kind of thing? But also, if you live in London, you get quite accustomed to seeing someone that is homeless. And so in that case of seeing someone rolling on the floor at Liverpool Street Station, you might have seen it before.

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And it might have just been someone who was homeless or struggling with something, some kind of addiction or something. So you've become somewhat desensitized to it? Is that?

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Amen. Amen. We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're going to be leaving it for. The question left for you is how can we consistently feel and appreciate the blessings in our lives? And this is interesting because you talked about gratitude earlier on.

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You wrote a book called Phrase 7, which I hear is being turned into a TV series. Yeah. Which you're going to feature in. As a bartender. As a bartender. And this is being released next year? For 25 seconds. Oh, right. Okay. Better than nothing. And this is being released next year?

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Okay, yeah, people know suits. And if I want to learn more about your work and I want to go further into everything that you do, where's the best place for me to go?

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20 hours, maybe. I feel like this conversation could have been 20 hours long because I feel like we're just scratching the surface. Because I guess at the end of the day, everything is about humans. It is. You know, every gold dream problem I have in my life, it could actually be just distilled down to some kind of human challenge with my girlfriend, with, you know, the businesses I run, etc.

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Even with like being a host of a podcast, it's all human beings. So that's why I'm so hungry to learn more because it's clearly like the singular skill that's going to unlock all of the things that I care about. And that's why as well, like when you talk about some of these studies, the Milgram study and a bunch of them in school, I was obsessed with these things.

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I still remember the studies that, like the Milgram study, that they just changed my life and my thinking in so many ways. And as I grew up and I became, you know, I did like a,

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call center stuff and then like business and leadership in our podcast it's all there it's all been human it's all there every step of the way it's been about the same things even you know running businesses now the milgram study or the when i was in the call center the milgram study was still pertinent or as a podcast host the milgram study is still pertinent because it's once again just dealing with humans and that's what you're helping people to unlock so thank you for doing what you do absolutely and for the many you know you've got a lot of raving fans online i thank you on behalf of all of them as well and if anyone wants to go check out the youtube channel

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which is really fascinating because I've watched you many, many, many, many times breaking down moments in society and culture and looking at those moments through the lens of behavioral factors and body language and things like that to help you interpret what was going on in that moment. It's incredibly illuminating and it's incredible. It's entertainment at the end of the day. It's fantastic.

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When it comes to food, I trust my gut and I trust Zoe, a business I'm an investor in and today's sponsor of this podcast. All the nutritionists I've spoken to have highlighted just how misleading information is out there when it comes to food. Take healthy halos. The claims you see on packaging that say things like low sugar and nothing artificial are often a sign of foods to avoid.

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As a Zoe member, you'll get an at-home test kit and personalized nutrition program to help you make smarter food choices that support your gut. To sign up, visit Zoe.com and use my code BARTLET10 for 10% off your membership. That's Zoe.com, code BARTLET10. Trust your gut. Trust Zoe.

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Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learned just how crucial having the right systems in place is. One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system.

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Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode.

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We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite. So if you'd like to learn how it can help your business, head to netsuite.com slash Bartlett and free download the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

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Oh, gosh, it reminds me of something I read when I was 16 in psychology class in a textbook.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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The world is absolutely crazy right now. This is one of the most interesting moments of social, cultural and economic transition that I have ever seen. So I wanted to do something that I've never done before.

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I've thought a lot about this over the last couple of weeks in particular, because we're hearing these big headlines in national papers in the UK that millionaires are leaving the UK in historic numbers. I think it's 10,800 millionaires left last year, which is an increase of about 160% versus the previous year. And the general sentiment in terms of business confidence in the UK is that a...

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a several year low. So I think it's the lowest it's been since just post pandemic. There's this, I think it's the Institute of Accountants. They call up a thousand accountants every year and they get, they run a survey to see how much confidence they have in business in this country. And it's fallen 14 points to 0.2% confidence in terms of business.

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But there's this bigger narrative emerging amongst my entrepreneurial friends that if you want to start a business right now, the best place to be in the world is to be in America, is to get over to America and to leave the UK. Now, Dan, how does that square? I know you have an accelerator. You speak to lots of entrepreneurs. How does that...

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sort of compare or contrast with what you're seeing at the moment?

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And I wanted to ask you guys some of the dumb questions that I ponder alone with myself and with my dumb friends in my WhatsApp group. It feels to me that the world is at a real moment of transition in many regards. So like social transition, cultural transition, economic transition. And I think the US has been a catalyst for all of that. So that's why I wanted to have this conversation today.

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I called upon three of the leading voices on social, cultural, business and economic issues to give their unfiltered, uncensored points of view so that we can all make sense of all of this craziness happening before our eyes. They don't always agree on much. but today they thrash it out to see if they can agree on something.

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Scott, you moved here a couple of years ago to the UK. And despite everything that's going on in the UK, are you still bullish on this being a place for entrepreneurship and business? I was looking at some stats before we started this conversation around the sort of key areas of entrepreneurship.

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concern for me, business stats I've talked about there, the drop in business confidence, the entrepreneur exodus that we're seeing, but things like knife crime in the UK are up 81% over the last decade, which I think is a symptom probably of something else. And one of the big things I think a lot about as an entrepreneur at the moment is artificial intelligence.

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And our investment in artificial intelligence from a global perspective is down about 2000% versus a country like America. So you've moved here. You've brought your family here. Are you bullish on the UK versus the US from an entrepreneur's perspective?

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We've got an American here, Scott. I think Scott's the only American here. We've got Constantine, we've got Daniel, who are two Brits, but spend a lot of time between America as well.

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And so I want to come to Scott first and ask Scott a question, which is a very big, broad question, which is from your perspective, Scott, when I talk about this feeling of transition that seems to be almost inside my chest, that we're at a really historic moment, what is your analysis on this? What is the big picture here? What's happened over the last three, four, five, six, seven months

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Constantine, I would ask the same question to you as well. Do you think the UK is a failing nation? And Scott described self-inflicted wounds there. I've heard you speak of self-inflicted wounds when you talk more broadly about the West and what the West needs to do to turn itself around.

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And also just layering a third point on top of that, which is somewhat linked to this, is Elon Musk has taken a particular interest in the UK over the last month in particular. And he's started to describe it online, it seems, as a failing nation. What's your view?

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And how is that going to impact all of us around the world?

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Dan, I know this is a subject that you're very passionate about, and Constantine's articulated it really, really well. I've seen lots of your posts about this subject, Dan. What are you seeing, and is it true that the British attitude is a form of self-harm that's holding us back from our potential?

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Scott, you look like a lot of thoughts are going through your head following those two comments. What are you thinking?

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I was watching last night as Trump sat there signing all of those executive orders. And I also watched his inauguration speak where he said, we will forge a society that is colorblind and merit-based. And he signed a bunch of executive orders last night to eliminate a variety of different DEI programs in the federal government, directing agencies to dismantle these practices within 60 days.

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And then over the last couple of months, we've seen Meta, come out and dismantle and reverse some of their DEI programs. We've seen McDonald's, Walmart, Ford, Harley-Davidson, Boeing, Amazon, Toyota. It feels like there's a real shift happening in both sort of identity politics, but also in the sort of corporate environment that those identity politics have really emerged from.

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Are you supportive of Trump's move to roll back DEI measures?

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Scott, when I was listening to that Zuckerberg interview talking about masculinity and identity issues, one of the lines he said in there sounded like something you've said on my show before, where he said, I think having a culture that celebrates that aggression a little bit more, talking about masculinity, has its own merits that are really positive.

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Now, Mark Zuckerberg isn't necessarily someone that I... or closely aligning to your worldview. Am I right in thinking that that's something you agree with? Because I remember you saying to me, you think people should be able to walk in a room and kick everyone's ass.

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We go through the economy, Trump, Elon Musk, EEI, censorship, wokeism, and why so many men are struggling. Why are tens of thousands of millionaires running away from the UK? The terrifying truth and opportunity in AI. And I ask all of them, what is the most important thing in 2025 that nobody is talking about? With the aim of reaching clarity, agreement, and having a laugh in the process.

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Constantine, I suspect you'd have a slightly different view on all of the above. How are you feeling about everything that happened yesterday? Did you watch the inauguration? What is your big picture, 30,000 feet view?

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Well, it's interesting when you speak, Scott, because your views on masculinity appear to me to be most better represented by the right side of politics than the left side of politics. They both have their own vision of masculinity, and yours seems to be a Republican view of masculinity.

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In terms of energy, there are so many reasons why I'm a big matcha fan, if you don't already know by now, and so much so that I actually invested in the UK's leading matcha company called Perfect Ted. One of my favorite Perfect Ted products is these delicious matcha pouches that come in every flavor from salted caramel to peach flavor to mint flavor to berry flavor.

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One of my favorites is this vanilla flavor, which I'm going to make in just two seconds. You just take this mixer here, get a little bit of a powder, Pop it on top of the shaker like that. Put the lid on. Shake, shake, shake. Delicious. If you haven't tried this yet, you can find Perfect Ted at Tesco and Holland Barrett stores or online where you can get 40% off with my code DIARY40.

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Head to perfectted.com and put in code DIARY40 to try this delicious multi-flavored matcha now. Highly recommend. And if you do it, please tag me, send me a message online. Do you know that 80% of New Year's resolutions fail by February? It's because we focus too much on the end goal and we forget the small daily actions that actually move us forward.

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Those actions that are easy to do are also easy not to do in life. It's easy to save a dollar, so it's also easy not to. Making one small improvement each day, one tiny step in the right direction, has a big difference over time.

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And that is the 1% Mindset, which is why we created the 1% Diary, a 90-day journal designed to help you stay consistent and focus on the small wins and make real progress over time. It also gives you access to the 1% community, a space where you can stay accountable, motivated, inspired, along with many others on the same journey. We launched the 1% diary in November and it sold out.

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So now we're doing a second drop. Head to thediary.com to grab yours before it sells out again. I'll put the link below. Constantine. Elon Musk, censorship. The word censorship was used there by Scott.

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We've seen this reversal in Meta's attitude, Facebook's attitude that had been built up over a decade, where it almost felt like if you had sort of right-leaning views or really any unaccepted views and you posted those on Facebook, you would face maybe having the post deleted or your account suspended.

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This new world of speech, of free speech, and as it pertains to masculinity, do you think Elon Musk's decision to buy X, which I noticed, Scott, you'd left X. You no longer post or tweet on X anymore. Do you think Elon's decision to buy X is a net positive for society?

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Just to pick up on that, Konstantin, I've had a question in my mind for a while regarding the scandal, which is horrific. I think it's something we all definitely agree on, is why has Elon chosen now? And why has he chosen...

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keir starmer as the sort of central target of this flurry of tweets around the grooming scandals because there's clearly you know elon's a i think an individual which you can kind of see thinking in real time like if you go back through his tweets because there's so many of them and they kind of come in these spurts you can almost see what he's getting at is there an underlying reason why he's made this a central issue over the last couple of weeks

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There's been a lot of Trump butt kissing over the last couple of weeks. I think Trump's almost bragged about the fact that everybody's flown down to Mar-a-Lago to kiss his butt and to cozy up with him.

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And there's now headlines saying that there's this tech oligarchy forming in the United States where Bezos and Elon and Zuck are all now friends and they're stood behind Trump as this unifying force.

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Just to touch on a few points of that, but also on Constantine's message that Elon is doing this for the betterment of humanity, to further humanity, his involvement with the UK, but his broader involvement in politics now. Scott, does that square with how you think about Elon?

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And I am quite curious to ask you why you made the decision to leave X and to go to blue sky and threads and things like that.

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It's funny this subject has come up because in the last week, I've had a flurry of messages on WhatsApp from friends. I actually had two tweets yesterday, which you could probably see if you just search my name. Because on X at the moment, there's multiple ads running that are fake articles with fake BBC headlines with my face in. So it says things like the Bank of England is suing Steve Bartlett.

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And this is running as a sponsored ad on X. And people are tweeting me these things. My friend says every time he refreshes the feed, he sees a new sponsored ad of a fake article of me. And sometimes it's like, can't believe this happened to Steve. And it's a BBC article. You click on it, you get scammed. I think it's a crypto scam. I don't want to click.

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I'll send the link to you guys so you can click on it for me. But I just, it really has, because that is a bot. There's multiple of them, multiple accounts that have been spun up. They're all verified accounts. And it's AI generated imagery with a paid ad behind it. That's the bit that really gets me. I get people can post shit, but sponsoring it is a new level of defamation.

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One of the big macro things I've been thinking a lot about that I haven't shared yet is just the amount of social networks that have emerged. In the last 10 years, there's been a 50% increase so far in new social networks that have emerged. And we're seeing this splintering now of the rumbles, the blue skies, the threads.

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And it almost seems, talking about echo chambers, that social networks are becoming sort of political environments. And you're choosing your social network now based on your politics. This doesn't seem like a net positive thing for society.

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What I wanted to ask you all to really close out this conversation was, These conversations tend to be a bit of a reflection of what's in the news cycle and what's in the news cycle tends to be a reflection of what people are clicking. And a lot of that's driven by fear and the sort of narrative of the time, whether it's immigration or the Trump inauguration.

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But what is the big important idea that we're not talking about? What's the most important thing that we should be talking about that isn't getting enough attention right now as it relates to the future of the West? And that's a big, broad question. I'll start with you, Daniel.

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Constantine, the most important thing in 2025, that's not getting enough attention.

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this is the episode you probably didn't know you needed i find it incredibly fascinating that when we look at the back end of spotify and apple and our audio channels the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button wherever you're listening to this i would like to make a deal with you if you could do me a huge favor and hit that subscribe button i will work tirelessly from now until forever to make the show better and better and better and better

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Guys, thank you so much for all of your perspective. One of the things I realized as you guys were talking is that you're all fathers and you're all fathers of boys, although you're fathers of boys at different ages.

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So I wanted to just give you all 30 seconds if you could, and this is maybe me asking for myself for this advice, but based on everything that's happening in the world, which can feel incredibly confusing, especially to young people, where we're getting a lot of our information from different echo chambers, what is the advice that you would all give to your young boys

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that would best prepare them for the future and the next couple of years, starting with you, Dan.

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Scott, has the left lost its way, in your view? And if so, how did that happen? And just to respond on some of Constantine's points about Trump being the best of a sort of right wing collective, are we going to see right wing sort of ideology spread throughout the Western world over the coming years? What's your take on all of the above?

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Constantine, Scott, Daniel, thank you so much for taking the time at sort of short notice to talk about all these subjects. It's incredibly wide-ranging conversation, and you'll bring such an interesting, hilarious, nuanced perspective to these issues. And I'm glad that we can have these conversations and disagree in a respectful way

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that hopefully clarifies a lot of the confusion that I experience and a lot of people are experiencing at the moment. So thank you to all of you. I'm going to link to all of your work on the screen. I know, Scott, you've got a book coming on masculinity, which we're all very, very excited about. We've been waiting. It's long overdue. Please hurry up.

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Constantine, you've got an incredible podcast with Trigonometry, which I'm going to link on the screen. And I suggest everybody goes and listens to and subscribes to if they're looking for more of this stuff. And Daniel, you've just been on my show already, but your endless amount of books. And I think the best place to get more from you is your website, of course,

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your books and all of your work and everything you're doing now thank you everybody really really appreciative and incredibly grateful for taking part in our first little experiment of this kind so yeah thank you Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead.

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And over the course of my career, I've learned just how crucial having the right systems in place is. One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system. Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place.

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Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode. We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite.

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So if you'd like to learn how it can help your business, head to netsuite.com. And free download the CFO's Guide to AI and Machine Learning. That's netsuite.com.

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I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love. If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you.

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Constantine, is that true? Because what I heard there is that effectively Trump had a better marketing campaign. And that reality is somewhat different from what the Americans were sold in the last election cycle.

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Thank you so much for your time. Back to this episode. three of the best commentators, the most articulate people I know that also have the most interesting, broad experience and also, I think, political background. So I wanted to talk to you about everything that's going on in the world.

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I'm sick of multi-millionaires telling kids who can't afford to turn the heating on, you just need to be more entrepreneurial. It's sick, Dan.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. Gary. Daniel. Daniel, you've been on the show a few times before, so I want to start with Gary and understand a little bit about your backstory and who you are.

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Do you think the average Brit, American, Australian, wherever the person out there is watching, if they quit their job and go work in tech, do you think they'll be able to get financial security relatively easily?

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It's not specific to anywhere.

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All four of them died with nothing. because that wealth which they had in property was used in equity release schemes. It was used in paying through their retirement. It was used in end-of-life care. Do you think when those old people die, young people today will be rich?

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Do you think ordinary families are the creditors?

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So if the average British family has half a million pounds in debt, does the average British family have half a million pounds of credit?

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You think the average British family is sitting on half a million pound cash?

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So 78%… So you think the average British old person is sitting on millions of pounds of cash?

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Equity. Or someone is on the other side of those mortgages.

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Do you think it's okay that the average British or American young person will never own any wealth?

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I've got wealth, yeah. Do you own wealth? But it depends what you call wealth. I do. So do we, three multimillionaires... Do we think it's okay that the average Brit or American young person will never own any wealth? Because I don't think that's okay. To me, that's not the debate.

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Would you rather that the people who currently are multimillionaires, would you rather that all of the wealth was owned by their kids?

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What's UK GDP growth at the moment?

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How much did your wealth grow in the last year? Exponentially. Okay, so if our wealth, my wealth probably grew about 20% in the last year. Maybe 30, okay? If our wealth is growing 30% and the economy is growing at 1%, Where is it coming from if it's not coming from our viewers?

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And having been through the trading game and read and watched many, many of your videos over time, I have a sort of deep understanding of that.

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So everyone's getting richer?

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So do you think the reason our viewers, the average Brit or American, are getting poorer is because they don't know how to create wealth?

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But for anyone that doesn't know you, can you give me a picture of the context that has brought you to where you are today, writing about the things you're writing about today and running the YouTube channel and speaking to the subject matter that you're speaking about today? Take me right back and give me as much as you possibly can.

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My friends can't feed their kids, okay? If it was that easy, why is everybody not doing it?

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Gary, I want to get your opinion here, because you're asking a lot of questions, but I actually don't know your opinion.

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I just want to know what Daniel thinks, and I want our viewers to be able to research Daniel's opinions. But how do you disagree with those opinions? Listen, Daniel's a businessman. He's obviously a very successful businessman. I'm not a businessman. I'm not going to pretend to be a businessman. I'm an economist. I make money by being right in the economy.

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Daniel's a good businessman, and I'm right on the economy. It's as simple as that, basically. I'm not a good businessman, but I've got 15 years of being right on this, on the economy. And I know you're probably a wealthy man. You probably don't want to pay high taxes. You probably don't want your kids to pay high taxes.

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But we exist in an economy where wealth is being extracted out of the middle class, out of the working class, very, very rapidly. It's benefiting people like the three of us at this table. It will benefit our kids. Our kids will be rich. Their kids will be poor. And I just think we should be honest with them. Capitalism's finished. We won. Well done, Stephen. Well done, Daniel. Well done, Gary.

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Okay, so my name's Gary Stevenson. I was born in a place called Ilford, which is in outer East London. Quite a poor family, a little terrace house by the railway, you know, playing football in the streets kind of stuff. Always very good at maths since I was a kid, very talented maths student.

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It's over now. Our kids will be rich. Their kids will be poor. They'll pay the taxes. We won't pay the taxes. We'll avoid it. I'll make money betting on it year after year. Why are we lying to them? Why are we lying to them?

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It's an overly simplified view of things that has made me a multimillionaire.

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Do you think the average British and American worker at the 50th percentile, do you think their kids will be richer than they are?

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Yeah, except for the cleaners living in the closets, yeah. You know, look. But we don't count them in the statistics, just like we don't count our viewers.

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Do you think the average Irish person lives well?

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I want to know what the average man or woman in Dublin today lives like.

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So do you think if we shrink the government, if we start to slash government spending, do you think that would improve living conditions?

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So do you think US living conditions will increase in the next few years because we have a US government now that's planning to slash the US government?

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Eventually able to get into the London School of Economics, which is an extremely elite university, economics university in the centre of London, which is basically a kind of investment banking boot camp. Got a job as a trader. Started working full-time as a short-term interest rates trader at Citibank in London in June 2008, when I was 21.

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Do you think it would improve living conditions?

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Because my sister can't pay the rent. Is that freedom? The... If you're living in a country. She can't afford to live in the city that she was born in. I agree. You and I agree on the problem. You keep bringing back to the problem. I keep bringing it back to people because the people who watch, we're millionaires, okay? The people who watch us are mostly not millionaires.

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Is life going to get better for them?

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So let me ask on that then, the point about if you're connected to the most productive parts of the economy. I was quite...

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quite surprised when i was doing some research on this to find that there's quite big differences between the uk and the us in terms of gdp growth in q4 2024 the us economy grew by 0.6 percent while the uk growth was 0.1 percent so they're doing significantly better in that regard us gdp per head stands at eighty two thousand dollars per head whereas the uk stands at forty nine thousand dollars per head and stock market performance which is an indication of i guess whatever

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rose by 300% in the US, whereas the FTSE 100 declined by 20%, which is the UK stock market. Productivity growth since 2018, productivity increased by 30% in the United States, which has outpaced the UK. And lastly, income growth. Since 2007, American income per head has increased by 72%, while it has decreased by 2% in the UK in dollar terms.

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So they seem to be doing better from, if you just look at the economy... Why is that? Is that because they lean more into technology and to innovation and entrepreneurship? And is it because of the things you were saying earlier about their attitude towards the government, like reduced government spending versus tax the rich? Why?

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I'm keen to hear Gary's view on this because I understand yours because you've just said it.

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Yeah, I think these are great statistics. And of course, the US has a strong reputation for being very free markets and being very small states in the last five years, 10 years, 15 years. we've had a UK government that has been aggressively slashing the state.

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And the US, we had a government in the last four years which has been running a massive, massive deficit. So in that period of time, it appears the government which has been aggressively increasing its deficit has massively overperformed the government which has been aggressively slashing the state.

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That's what it looks to be from the last... I mean, Joe Biden enormously increased the deficit, enormously, and the Conservatives were austerity government for 14 years. Which one seems to have given the better numbers?

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So do you think government services have it funded now?

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You don't want government... You don't think that spending on government services has been slashed?

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Do you think the police spending has been slashed?

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Obviously, exactly, that's just before the big credit crash, the big Lehman crisis. And I watched the Lehman crisis happen in front of my eyes. I was... Short-term interest rate trading is basically like short-term loans. And during the credit crisis, what a credit crisis is, is nobody can borrow any money. So like short-term loans become really, really important.

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It's because... You're not going to say one thing back on that.

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So are you saying we should tax working people less?

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I want to cut the taxes on those entrepreneurs and raise the taxes on the billionaires because I worked my tits off. How many billionaires are in the UK? There's a lot of billionaires in the UK. It's 150. Yeah, so tax them all. What do they pay? Listen, I worked my tits off. And I paid, it was 50% top rate of tax. 50% top rate of tax plus national insurance, 60%. So a million a year.

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To bring my family out of poverty. At the same time, the Duke of Westminster inherited £10 billion and paid nothing. Do you think that's fair?

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So I pay 16% and this guy pays 0.6%. Apples with apples.

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So he pays 0.6% a year. Pro rata. You're telling me 0.6% a year.

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My desk, which was like historically an unfashionable area of trading, became like the center of the crisis, or one of the centers of the crisis. People started making tons of money. I was working with all these crazy people. And you can imagine me, like I turn up 21 years old, and then like within three months, like everyone around me is making a ton of money during the credit crisis.

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Hold up. So you're saying I pay, what's 60 over 0.6?

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Wait, why is it not apples with apples? This guy pays 0.6% a year. I paid 60% a year.

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I paid that 60% every year, Daniel.

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So you think he pays income tax on the income on that?

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Okay, well, our viewers can research whether he pays income tax on his income. Because I don't think he does.

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So you think he's paying 60% on his income?

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No, what would you say? This guy, he's inherited £10 million. So he's worth £10 billion. What would you say will be the total amount of tax he will pay in his lifetime?

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So wait, wait, wait. So if I get given £10 billion, I don't pay any tax. But if I work for £10 billion, I pay 60%. If this is the tax system that you want, you will end up in a system where the kids of the rich will own everything. That's what I'm saying. That's what I'm saying. And that's fine because that's our kids. You're not telling the truth about his situation.

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Let's have a tax system where your kids and my kids and Stephen's kids are multimillionaires and these guys out there can't afford to feed their kids and put the heat in them. That's not what I'm saying. But that's what you'll get. That's not what I'm saying. That is what you'll get. Listen. That's what I'm betting on. That's fine because I'll make money in the markets. It's fine.

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And you'll make money and you'll make money. It's our viewers who will be poor and that's fine. That's fine for us.

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But what really interested me, was what happened after the crisis itself, which was, so we're betting on interest rates. Long story short, interest rates come down when the economy is weak and they go up when the economy is strong or when the economy is overheating from an inflation perspective. In 2008, all the interest rates go to zero.

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These really rich guys, what do they own? Companies. And why are those companies worth money?

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And where do the revenues come from?

The Diary Of A CEO with Steven Bartlett

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If you push a button… What country is your biggest single revenue source?

The Diary Of A CEO with Steven Bartlett

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Let's say you move to Cayman Islands and the US says, we're going to tax your revenue at point of sale. what can you do?

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Oh, but you just said the rich-owned companies. You said that's what they own.

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EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Oh, it's not a consumption tax. It's the tax on the ownership.

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So you're saying if you start to tax...

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What do billionaires own? Companies. And where do companies get their money from? Revenues. And where do the revenues come from? Purchasing.

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And where do those people live? All over the world. We can tax them at that point.

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Today's debate is fiery to say the least, but important nonetheless, as I sat down with two leading experts in wealth and entrepreneurship and the economy to discuss the state of the US, the state of the UK and the Western world.

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So suddenly our job is basically predicting and betting on when will those interest rates go back up, which is when will the economy recover? And this is super interesting. In 2008... Because all the interest rates went to zero so quickly. Before 2008, it's important to remember, rates would move from like five and a half to five and a quarter.

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I know how profit shifting works.

The Diary Of A CEO with Steven Bartlett

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Companies selling to the UK, the US, enormous amount of profit in the US. And they turn around and say, actually, our profit's not in the US. You think the US is incapable of going and looking if that's seeing really where the profit is?

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Are we seeing that now with this, they call it the millionaire exodus, which is, for people that don't know, the UK is set to lose the greatest proportion of millionaires in the world this parliament. I'll put a graph on the screen, which is this one here, this one here. And that little red line here is us losing all of our millionaires at the moment.

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And in 2024, it's estimated that 10,800 high net worth individuals left the UK, which is a 157% increase from the previous year, which means that one millionaire is departing every 45 minutes. The UK millionaire exodus is equal to losing 530,000 average taxpayers annually. And another stat, the top 10% of earners in the US account for nearly half of all consumer spending.

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The top 1% of income taxpayers in the UK are projected to contribute about 30% of total income tax from 2024 to 2025. Why are all these millionaires running away?

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Well, it's not because they're taxing their wealth, because we don't have any wealth taxes. Why do you think they're leaving? I think the reason they're leaving is because the UK economy is really, really weak. Because the UK consumer is really, really weak. Because you've absolutely crushed the spending power of your average British family.

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The average British family can barely afford to feed the kids and turn the heating on. So why are you going to start a business here when the customers are absolutely impoverished?

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And then here in 2008, everywhere in the world slashing to zero.

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So the reason they left is because we used to allow them to not pay tax.

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Exactly. And everybody, all the economists were like, wow, this is going to cause a massive recovery because they thought that interest rates were powerful. And everybody predicted that rates would come back up in 2009, which, of course, we now know they didn't. Then everybody predicted that rates would go up in 2010, which we now know they didn't.

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So isn't it a bit more like if we were 10 of us at dinner and there was one guy who came to dinner on the condition he wouldn't pay their leaves? Because these guys weren't paying tax anyway. If the reason they left is because they weren't paying tax.

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These guys were here on a condition. You yourself said the reason why they left is because we let them live here on the condition that they didn't have to pay taxes.

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These guys, they live in Dubai. Their money comes from the West. They are making money from the West while your average Western ordinary person watching this show now cannot afford to buy a house, cannot afford to have a family. We can tax those revenues at the point of sale.

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Yeah, based on the profits. You look at how much profit they have.

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Go on. Listen, these guys are not Gandalf. You just say we don't accept profit shifting. We don't need to accept profit shifting. China does not accept profit shifting. We did not accept profit shifting 50 years ago. We do not have to accept profit shifting.

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But you have a government class who are extremely wealthy and a media class who are extremely wealthy saying it's impossible to tax rich people. And I would like to say, I will agree 100%. It is difficult to tax rich people. It is very, very, very difficult to tax rich people. I don't come here saying I want to tax rich people because it's easy. I know it's hard. I know probably I'm going to lose.

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I know our viewers' kids will live in desperate poverty. I know that. I do this because it is hard. If we are a country which says to ourselves, we don't try and do things which are necessary to keep our kids out of poverty because they are hard, then our kids will live in poverty. I don't need to be here. I'm a multimillionaire just like you. I could be in the Philippines drinking pina coladas.

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I come in here because I come from a poor background and it's ordinary families like my family, like the kids I grew up with, whose kids are going to be in poverty. It's difficult, but it is necessary. Sometimes we have to do things not because they're easy, but because they are hard. That is what makes a rich country rich. And that is what protects ordinary people.

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Listen, our grandparents lived in poverty. Did they say, let's not change it because it's hard? No, they didn't. They fought and they demanded healthcare, education, housing, food, and they got it. They got it. That's why my parents could live a good quality life. They got those things.

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And then at the beginning of 2011, everybody was predicting rates would definitely go up this year. And this, to me, was so interesting. So interesting because, you know, I studied maths and economics at one of the best economics universities in the world. And now I'm working with these traders who are getting paid millions of pounds a year to predict the economy, to predict the interest rates.

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They got those things and they were aware that in order to do that, you could not allow the super rich who have been living lives of luxury for hundreds and hundreds of years to eat everything while ordinary families couldn't afford to feed their kids. I know it's difficult. I know it's difficult. And I know I'm I know that.

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I know I'm probably going to lose and that means our viewers will be poor. But I do it anyway because I do not want this country that I grew up in to fall into desperate poverty.

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But their revenues can't. Their customers are where their customers are. Their customers are where their customers are. Listen, Amazon doesn't pay any UK tax, doesn't pay any US tax. Where are the customers? In the UK and the US.

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Jeff Bezos is a lot more than $10 million.

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You don't want people worth... £11 million to be paying water.

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Dan, you're worth more than £10 million. So if we tax people on... as Gary says, that have more than 10 million, what are your options to avoid? Say if your objective was to avoid that, what options do you have?

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And everybody predicted. is wrong year after year after year. And this was so amazing to me for a couple of reasons. First of all, it's like, wow, this is a big thing that we as a society should understand. And we're getting it wrong. But secondly, if all of the best guys in the world are getting this wrong, then if I can figure this out, I can make a ton of money here.

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Sorry, 1% on wealth above 10 million on 11 million is going to be 10 grand of taxes.

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I know these guys have the best accountants. I know it's difficult.

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If there was an easier solution, I would support that. You know what I mean?

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Okay, well, give them more economic freedom and then they'll be rich.

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So what you're saying is if the governments of our countries cut taxes on us, the three multimillionaires sitting at this table, that will improve the lives of... the ordinary British and American worker who can't afford to feed their kids.

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Yeah. I'm saying to reduce that. I'm saying to reduce tax on... I want your viewers, the viewers here, to be paying less tax whilst multimillionaires pay more tax.

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Okay, so let's get that $20 billion and cut the taxes for the viewers.

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And then you also bring it down to… This is what governments do. We make five or six… Yeah, and then… Do you know what they do? That's what they did in the Second World War and that's why my dad could afford a house. That's not why he could afford a house.

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Okay, well, if ordinary people are losing their houses and their wealth, which they are, and we're getting richer, who is it who is now owning the houses if it is not us? The government used to own the houses and then they sold… Government wealth is collapsing.

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So you think it's our viewers who have got my houses now? Where is the wealth going, Daniel? Where is the wealth going? Who has the wealth now? Who is getting richer? Who is getting the wealth that is lost by our viewers?

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Gary, how much money did you make for Citibank at the age of 24 years old?

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And you don't want their billionaire owners to pay more tax.

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Well, if you use that money to reduce tax on working people, then it would help.

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But it will help the American consumer. And then we can export the American consumer. And it will mean the American consumer has money. And then it will show British people how much you can achieve by taxing super rich.

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rich here and then what I want is these guys to be taxed so much that they start to sell assets and then ordinary rich people can buy assets again because what I want is our viewers to be able to own things to be able to own their own homes when I hear this I admittedly don't know as much about these issues as you guys do but when I hear that there's these seven tech companies in the US my brain goes can't we have one here yeah yeah

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That year, so that year, 2011, I put this big bet on that it would get worse forever. And I was Citibank's most profitable trader in the world that year. And I made them just over $35 million.

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Can't we start? And then so my brain goes, what conditions do we have to create? We sold one of our ones that we had.

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What conditions do we have to create to have one of those seven tech companies here, especially in this sort of AI world we're heading towards, where when I was reading through the stats, most of the investment in AI, which is going to be hugely destabilizing across every industry from driving to any form of knowledge work, even podcasting. I can play a podcast now.

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which sounds exactly like me, which has a 4.6 star rating on Apple, which was written by AI, in my voice, published by AI. Wow. And who's accruing the value there? Well, it's a company in America called Eleven Labs, and it's bloody open AI. And I go, why can't we have those companies here?

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Because China and the US are dominating this next revolution. And I worry as a bystander that if we don't create entrepreneurship friendly environments here, we are going to become India.

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If you want businesses to thrive, you don't need just a good environment for entrepreneurs. You also need people to have money that they can spend. And we are in a country where increasingly most of the people out there have almost nothing left over at the end of the month.

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They can barely pay the bills. Those companies are selling globally, right? So they don't need any particular company to do well. They sell to anywhere. So like OpenAI, ChatGPT, we're all using that bloody product and paying our $20, $30 a month.

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Yeah, where do they actually get their money from? They get their money from selling data to the rich, right?

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You made them $35 million. You eventually decide to leave Citibank. Yeah.

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My point was making the environment more friendly for entrepreneurs. Because when I start a company, I can't explain the disadvantage I'm at at the moment if I start that kind of company here. There's no investors. And then all the talent seems to flock over to San Francisco.

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So the British guys that built an AI company called Fixer, which I was going to invest in, all British lads from London, they went over to San Francisco. They're like 25-year-olds. They've just raised at a 60 million valuation. They're in this room. this building in San Francisco full of entrepreneurs, and they're pumping knowledge and capital into this room.

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With all due respect, Stephen, you're not a great example for the fact that it's impossible to start a successful online brand in the UK. Facts.

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Why? I mean, I think that's an interesting question, right? You know, in the sense that I'll just explain to you what happened, which is I made a ton of money by betting on the collapse of... Western society. I did it in 2011. I did it again in 2012. I would prefer for it not to collapse, Stephen. And I'm trying to stop it from collapsing.

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But I also realize I don't like using personal examples because there's a huge amount of privilege and... Okay, is there a chat GPT in Germany?

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No. Is there a chat GPT in France? No. Is there a chat GPT in Australia? No. Is there a chat GPT in China?

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What you have here is an extremely low labour, extremely high capital model, which employs extremely few people across the entire world that is focused in basically two cities.

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Yeah. Good luck competing with that. How do we create an environment where the UK can start to build some of these companies which are going to capitalise on this next technological revolution? If you were Prime Minister, what would you do?

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I think you need to look realistically about what companies do we have a chance of growing. You know, I'm not an expert in AI, but I think trying to compete with San Francisco and London would probably not work.

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Try and do it, you know, try and do it. And listen, I know that you can get a lot of likes saying, let's just invest in AI, let's just invest it. Only one city in the world outside of China has managed it. China has managed it by basically state capitalism. You know, this is very similar in a sense to what we had with microelectronics in Japan in the 80s, right?

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When you have a new industry, especially these industries which are very capital intense and don't employ many people, you get a first move advantage. They tend to win. Eventually, often they get undercut by cheaper rivals. And that does happen. You know, that does happen. And you might see that in AI. I don't think AI is going to become a massive, massive employer.

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Of course, you know, a lot of countries are going to be like, because basically it sounds good, we're going to invest in AI, we're going to invest in AI. Personally, I think we should be looking at what does the British person need? You know, we live in a country where the housing stock is falling apart.

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If we say AI, when we talk about AI, I think we're actually talking about technology. Because even a podcast like this, you don't think of this as an AI company. But actually now the editing process, the scripting process, the transcription process, even YouTube itself is an AI company. So it's really technology we're speaking about here.

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And I'm wondering why we can't create a better environment in the UK to start launching and building some of these technology companies. I think we should.

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And I think we should be looking at reducing taxes on people who work and make money. This is what I've been saying for the whole time.

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Yeah, we should reduce their taxes on the income that they make. But then if they start owning a £50 million company... Are you telling me, if you come to me and I say, all right, you want to start a company, we tax you very, very little on a company that you start. If that company becomes worth 20, 30, 40 million quid, then we're going to start taxing you.

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You're going to come and say to me, oh, no, sorry, 50 million is not enough for me.

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So can I ask a question on that? So my company was valued at 50, whatever, 100 millions. Congratulations. And I still had... Because I hadn't had an exit event, I still had £10,000, £20,000 in my bank account. Are you saying at the point when I sell the company, or are you saying just because I have shares in the company?

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I think you can structure it a number of ways. You can structure it a number of ways. My preferred way is to stop people from hoarding enormous amounts of wealth for enormous amounts of time. That's basically my preferred method. There's also the wealth tax method. There's also capital gains as a method. There's a lot of different ways here. There's a lot of different ways here.

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But you have to deal with the problem of if you do not tax very wealthy individuals and very wealthy families, their share of the pie will obviously grow over time and they will and they are, as we are watching, squeezing out ordinary families.

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You have to deal with that. My friend sold his company in the UK. It's a company everybody knows. And he, I remember him saying to me at the time, it was in the middle of a pandemic. He'd got this big exit event. I think he'd made 300 million. And he goes, I'm off. I go, where are you going? He goes, I'm going to go to Dubai and Monaco and live between the two.

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And I said to him, explain to me why. He goes, well, the amount of tax I'd have to pay in the UK is equivalent to me paying 20 million rent in the UK for the next six or seven years, which you'd have to stay here for. So he went and he pops back in every now and then. But it meant that he could keep that 150 million, whatever tax he would pay, never had to pay it to the UK.

The Diary Of A CEO with Steven Bartlett

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Do you think the reason the average British American are getting poorer is because they don't know how to create wealth?

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He's living this high-flying life now in Dubai, drops into Monaco every now and then. And I remember him saying to me, well, Steve, I'd have to pay 20 million rent a year to live here. And he went on to say, the UK product just isn't worth it. He goes, I'm going to get my Rolex robbed off me. He goes, the healthcare system isn't the best. The education system isn't necessarily the best.

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And the particular one was crime. which is I'll get mugged walking through London streets.

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Stephen, if you allow British people who own £300 million of British assets to technically live in Monaco and not pay tax, then you will get crime and you will have dirty streets and you will have a bad healthcare system and you will have education.

The Diary Of A CEO with Steven Bartlett

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Because if you give all of the wealth to a group of people who do not tax, there'll be nothing left to provide things like healthcare and education for ordinary people.

The Diary Of A CEO with Steven Bartlett

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When you say it collapsing, what exactly are you referring to that you don't want to collapse?

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So this guy who's 300 million, how much tax return has he paid in his life?

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I have no idea. I have no idea. His business was global, though. His biggest customer was the US.

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Because I pay 60%, and our viewers will pay 30%, 40%, 50%. Do you think it's fair that your 300 million guy pays his two or three?

The Diary Of A CEO with Steven Bartlett

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Well, it sounds like he didn't pay 50%.

The Diary Of A CEO with Steven Bartlett

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Well, he dashed before he got the tax bill. But why did we allow it?

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Why did we allow it? I'm not allowed to not pay my tax.

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But we're talking about... This is... I think we should stop obfuscating tax on people's work from tax on the assets that they own.

The Diary Of A CEO with Steven Bartlett

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So you were born in Botswana, right? Yeah. Do you still have family there?

The Diary Of A CEO with Steven Bartlett

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So if I earn a billion pounds of British houses, and then I say I live in Dubai, and I'm getting the rent on a billion pounds of houses, which would probably be something like... that's going to be something like £50 million a year. So I'm getting £50, £60 million a year of rent from British people.

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And that gets paid to me from British people.

The Diary Of A CEO with Steven Bartlett

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And I don't pay tax, I live in Dubai. Do you think that's fair?

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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All right, so let's change that.

The Diary Of A CEO with Steven Bartlett

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I've got family in Nigeria, which is where my family are from. I was born in Botswana because we were visiting there, but I've got family in Africa. Do you go to Nigeria much? No. I've got a home in Cape Town in South Africa, so I see that it's a great place if you want to see inequality. I think there is...

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I've got three kids. You are a multimillionaire dad.

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Do you know what's interesting? We're all trying to aim at the same goal, I think, here. I'm not sure we are, boss. That's fair. That's fair.

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Maybe we're not. I suspect some of us are maybe trying to protect our kids' wealth position.

The Diary Of A CEO with Steven Bartlett

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So you agree with me that we should cut tax on wealth creators and raise tax on wealth hoarders?

The Diary Of A CEO with Steven Bartlett

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Let's cut tax on people who are working hard, creating a good product, making a good income, and let's raise tax on people who are sitting there on 20, 30, 40, 100, 200, 500 million pounds of assets that they're going to give to their kids and they're going to use to dominate society and squeeze out the middle class.

The Diary Of A CEO with Steven Bartlett

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wife's dad owns a tech company.

The Diary Of A CEO with Steven Bartlett

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Which he will inherit and his kids will inherit.

The Diary Of A CEO with Steven Bartlett

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Yeah, but that company already exists. Yeah. It's created now.

The Diary Of A CEO with Steven Bartlett

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So you think that if Rishi Sunak's father-in-law stopped managing the company, it would be valueless?

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Steve Jobs died, okay? Is Apple valueless? No. Let's not pretend that these creators are the sole reason these companies are valuable. Sure. And what we're talking about here in many cases… You know, I was a trader, okay? And I'm worth millions of quid. And, you know, now that is just assets. I just own the assets. I own the assets.

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A naivety in this country, in places like the US, that the kind of inequality, the kind of broad poverty that you see in places like South Africa, in places like Nigeria, in places like India, can't happen here. It will happen here. That is the future of this country. That is the future of the US. And I'm not just saying that. I'm betting on it.

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And that will grow and it will grow and it will grow and it will grow. And that will squeeze out and squeeze out and squeeze out and squeeze out our viewers. And I'll give that to my kids. They don't even need to work. They wouldn't even have to work. I could live off the wealth. Is that what you want?

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I think the reality is for kids from poor backgrounds it is almost impossible to... to realistically get even financial security, never mind wealth.

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Well, the first thing is I'm 38 now, so I'm not a kid nowadays. Listen, I won every maths competition I've ever been in, you know what I mean, since I was a little kid. I didn't even have a desk in my house, you know. I was one of the top students at LSE. And I still had to win my job by cheating in a card game. You know, that's the world that we live in.

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I don't think that's a very replicable strategy. And it's very easy for people like us who've made money to say, oh, we did it, aren't we great? Go out and, you know, you've said that you think if young people go and work in tech business, they can get financial security. If it was that easy, they'd all be doing it. You know, they're not idiots. Our viewers are not idiots. They're trying.

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They're trying. They want to find the good opportunities and they work... Listen, I speak... They're working so hard.

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Poor backgrounds. So then why are our viewers, you think all of our viewers, if it was that easy, why is everybody not doing it?

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So I guess we've sorted it then. All of our viewers need to do is go and buy Dan's book. become an entrepreneur and become a millionaire. It's that easy. Why weren't you guys doing it to begin with? They're idiots. The viewers are idiots. They should be just being more entrepreneurial. It's as simple as that. More entrepreneurial, start a business. Listen, I come from East London, okay?

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My friends can't feed their kids, okay? And if it was as simple as going out and being an entrepreneur, I can bet you they would do it. I can bet you they would do it. I'm sick of multimillionaires telling kids who can't afford to turn the heating on, you just need to be more entrepreneurial. It's sick, Dan. It's sick. This gives people mental illness. It gives...

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people mental illness tell them the truth okay we your older generation we took the opportunities and now it's almost impossible to get out of poverty and don't just don't just stand up then wave you know your millions of pounds in front of them and say if you're entrepreneurial like me you could do it you could have it because it's sick because they can't they can't feed their kids then they can't turn the heating on don't tell them to be more entrepreneurial fix the system that drives more and more and more of them into poverty every generation

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And I've been betting on it for 15 years, and I've been right for 15 years. That is what I'm trying to avoid.

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Daniel, where do you come from?

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I never told people don't work hard. I never once said that. Never once said that.

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Which is true in 99.9% of cases. I've never told people don't work hard.

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I've never told people don't work hard, okay? And listen, if you think that Ugandans should be more entrepreneurial, I've never been to Uganda, maybe that's the problem out there. Maybe that's the problem in Nigeria. Maybe that's the problem in India. Listen, I've never said don't work hard, okay?

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When I brought my book out last year, the hardback, I was at some event and I come out, I was drinking in London Bridge. And I come out late. It was like 1 a.m. And some guy come up to me when I was unlocking my bike. Some guy from Newcastle, which is the northeast of England. It's this quite poor town. There's a lot of working class people there. And he said, I've been watching you on YouTube.

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And I love your stuff. And this guy started crying. This guy started crying on the street, right, in front of me. He's like, I work so hard, Gary. I work two jobs. My mum's sick and I'm trying to help. I'm trying to support and I don't understand why. And I'm sorry that I'm crying, but nobody ever told me that it wasn't my fault before. That's what he said to me, okay? And listen, listen.

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I believe 100% aspiration, ambition, entrepreneurial spirit. I would never see a kid that has that and say, turn it off, okay? But the flip side of your, if you just work hard enough, you can make it, is if you didn't make it, it's because you didn't work hard enough and it's your fault.

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And I would like you to sit and think very hard before you send that message to young men and young women in our society.

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To all the founders and small business owners listening, I think you need to hear this. It's an update from my sponsor, Fiverr. They've just launched something called Fiverr Go. And in short, it's a huge game changer for you and your team. It's a tool that's been created to help freelancers train and control a personalized AI tool specific to them and in their style.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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which means that Fiverr freelancers and their clients can now generate unique work almost instantly, purely by combining their own unique style of freelance talent with personalized AI technology. The big unlock for me here is time and getting more of it back. What might have taken me a few days or a week can now be done in seconds with Fiverr Go.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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You get what you want and you get it straight away. And if you need tweaks, the original talent is on hand for fine tuning. Fiverr Go is already available across 60 categories. and that number is growing rapidly. If it's something you'd like to tap into, head to fiverr.com slash diary now and explore Fiverr Go. Use code diary for 10% off your first order.

The Diary Of A CEO with Steven Bartlett

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This is the moment where AI superpower meets human talent. I want to take this back to a point you were talking about earlier, which is about personal agency. Because I would like you, Daniel, to give the counter to your own argument. Because I want to make sure, when we're talking about solutions to this problem, start a business, be entrepreneurial. You can also understand how that might...

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That works for people with our brains and our mindset and whatever we had that made us do that, our risk appetite, our trauma, whatever it might be. But not everybody is wired in such a way. So that's not necessarily the best solution for everyone. And also we sit here with a bit of hindsight bias where we were lucky and it worked out for us.

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But when you look at the stats around businesses succeeding, well, you know the stats. It's like 90% of businesses fail. So most of them are failing. The ones that emerge from that, people like me, then we have a bias where we go, well, it worked for us and you can do it too. I don't come from money, so I have the same bias like I watched.

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As we sit here today, can you give me the overview of your business success since then?

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And when we say start from nothing, you actually started with a wealth of information. And the whole game in building a business – intellectual capital, having been through it before, being around that mentor that gave you the information.

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So this can't be broadly applicable advice, can it?

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Even that is a consequence of...

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So that, again, is we need this one. That's advice for the people that end up getting into that 1%. But who does everyone else work for? Like all jobs growth comes from entrepreneurs.

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So you're encouraging the entrepreneurial... You're not encouraging everyone to become an entrepreneur.

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I think it doesn't work. It doesn't work. Listen, the last 70 years are not normal, Stephen. The last 70 years are not normal. The last 70 years in Europe and the US where ordinary people like my dad could work for the post office on less than average wage and buy a house and support family, it's not normal. It's not normal in the world and it's not normal in history.

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Most countries in the world are not like that. Most countries have a small super-rich elite and a very large group of extremely poor people. That's most of the country, and it's most of history in this country, and it's most of history in the US. You know, we talk about Charles Dickens. I read Hard Times.

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I read Hard Times, and this is written in the 19th century when Britain was like the industrial superpower of the whole world. And at the time, the government was talking about should we tax these industrialists? And the industrialists were saying, if you tax us, we'll throw our factories into the sea. And it just reminds me, you know...

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The only time we've ever really been able to provide decent living conditions for ordinary working people was the period after the war where we massively redistributed wealth. And now we're losing that holding of wealth of the middle class.

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Can you acknowledge though that that was a completely different time?

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And when you think about the UK and broadly the Western world today, what is your assessment of where we're at as a country and what's concerning you? Because Gary expressed quite articulately that his big concern is that because of wealth inequality, we're going to end up in a similar position to the likes of India. What are you concerned about?

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As it relates to being able to... It was a different time, but you know, I could, you know... Because of technology. Nigeria today, Brazil today, the UK 300 years ago, France 200 years ago. There is only one specific time that we have ever successfully provided broad living standards for ordinary people.

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And it was a period of time where we protected a broadly equal wealth distribution and taxed the rich at very high rates.

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And you can acknowledge that that's extremely hard to do because the nature of the economy is now different.

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That's the reason why all of our grandparents and our great-grandparents and our great-great-grandparents lived in poverty. And that's why I know I'm probably going to lose. And that's why I bet on the economy getting worse. And that's why I know poverty is going to increase. Because it was extremely difficult to get that unusually fair share for ordinary working people.

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And I know we're losing the argument. And I know that Farage will win. And I know that Trump will win. And I know that things will get worse.

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I don't think I'm going to win. So if you know you're promoting a strategy that is not going to work and it sounds like you think is incredibly, almost impossible, then why would you not be more practical in your solution?

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Stephen, if it was impossible, I wouldn't be here.

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Of course it's possible. Of course it's possible. But you believe you're not going to win? I'm a betting man, Steve. I'm a betting man. I put my bets on, you know, I am. So my YouTube channel is growing really, really quickly. And, you know, I'm obviously starting a bit of a movement and there's a lot of political support. And if it keeps growing, we'll get more political support.

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At the end of the day, I'm trying to tax the richest and most powerful people in the world. And most of these people will come out and attack me and they'll try and stop me. And I do not have billions of pounds, hundreds of millions of pounds to use to support my YouTube channel. I'm counting on ordinary people like your viewers to support and share my message.

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Now, listen, for most of history, that has not worked. And for most of history, ordinary families live in poverty. I don't think it's impossible that we ordinary people can win and get a fair share. But I think it's worth fighting for, Steve. So I fight for it anyway.

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I've been to Dubai, yeah, a few years going up.

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I just want to be clear. I've always campaigned for lower taxes on working people. On working people. Always, always.

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I would have written this book for free then. I would have written this book for free. In fact, the first time I got offered a deal, I said don't pay me in advance. Then give your royalties away. Why?

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I walk away from a £2 million job a year to run a YouTube channel. Do you think I do the work that I do for money?

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I think the rich world is going to have to start rethinking the fact that it allows entrepreneurs

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people to very very wealthy people to own enormous amounts of their physical wealth go live overseas and not pay tax i think that has to be revisited for sure because what you're saying is i want the benefit of being able to sell to the us market and the uk market but i don't want the obligation of having to pay us and uk taxes and you are correct that at the moment the us and uk governments allow that and i think that's phenomenal taxes you're on worldwide income

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Well, only a small amount, right? So I think that realistically, I think that the US and UK governments have to stop that. But the way I see it, the US and UK governments and increasingly a lot of global governments are kind of being brought up by the elites. You know, we have Elon Musk is basically the president, right?

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And we had Rishi Sunak, whose father-in-law was one of the richest men in the world. Like, if you're Rishi Sunak, who, for our American viewers, was our prime minister until very recently. His father-in-law is one of the richest men in the world. He's got £700 million personal wealth. He's going to be making £30, £40 million passive income. And you're getting paid £130,000 to be prime minister.

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Living standards are falling because of growing wealth inequality. If you allow the rich to get richer, they squeeze the middle class and the poor class out of things like housing. Let's cut tax on people who are working hard and let's raise tax on the richest and most powerful people in the world.

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When you're making policy, do you think, maybe I'll ask my father-in-law what it was? The fact is, what you're seeing here is if you allow the rich – I'm never, ever against entrepreneurship. I'm not against people getting rich.

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If you allow the rich to get richer and richer and richer, they squeeze the middle class and they squeeze the poor class out of things like housing, of things like space and cities, of things like energy, and of things like owning and sharing government and owning and sharing the media.

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What, like this country in the 60s?

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The US had even higher taxes than us.

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It's the period of time when... Which period? This period now.

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You don't care about the middle class?

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Well, living standards collapsed after the houses were sold. There was a long period where the houses weren't sold. Between the Second World War and the 80s, the houses weren't being sold.

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Well, I think there's a few obviously big moments. I think 2008 is a big moment. I think COVID is a big moment. I think it's the 80s where you start to see the wealth distribution go. What matters is actually the distribution itself. So once you change the tax system, it takes a bit of time for the wealth distribution to change.

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But once you start, for me, the big thing is the loss of wealth holding. I want ordinary families to be able to hold wealth. And once you lose that, you lose the middle class. And you will not find me a single country in the world now or the history of the world that has provided good broad living standards without allowing ordinary families to own assets.

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Which is a massive government, by the way.

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So you don't think the Singaporean government owns a large share of the housing stock?

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I would like to say, by the way, just to be really clear, I've never, ever once advocated for big government. Never a single time. But more taxes is bigger government. I want higher taxes on the wealth holders so we can tax wealth creators and working people less. I don't want a bigger government. I want our viewers to have more money. I want our viewers to have more money.

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And also, I want to tax those super rich so that they stop squeezing ordinary families out of asset ownership. It just...

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I am the only person on this table anti-redistribution because the redistribution is happening in front of our eyes. The middle class is losing its assets. Government is losing its assets. Those assets are being accumulated by the rich. I want to stop the redistribution. Please, please. I am the most anti-redistribution person in this game.

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We need to stop the redistribution of wealth away from ordinary British and American families.

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Dan, freedom for the heron is death for the fishes. If we have complete freedom, multimillionaires like you and me will get richer and richer and richer every year and we will squeeze out and we will eat the middle class.

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Obviously not. The whole reason I do this is because I don't want ordinary people to collapse into poverty.

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The problem is collapsing living standards. I am somebody who has made millions of pounds by understanding the simple fact that living standards are falling because of growing wealth inequality.

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I think you do need to be worried about extremely wealthy elites. Yeah, I think what's interesting, you look at the founding of the United States. These guys, the founding of the United States conceptually is really based on these ideas of distribution of power. That's why you have the president and the House and the Senate and you have this independent judiciary. They're like, we cannot allow...

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power to become concentrated because they came from a Europe which had extremely concentrated power and extremely wealthy elites and extremely broad poverty. So I think that allowing a small group of society to increasingly monopolise power and wealth over time is obviously something we should be worried about.

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But primarily, the reason that I worry about wealth inequality is because I see and I bet on and I make money on the fact that it causes living standards to fall.

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I never said cap anyone at $10 million, by the way.

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He said to me, our viewers, if they knew they could build a 20, 30 million pound company.

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But they knew they would have to pay 20. If you're worth 30 million, 1% above is 200 grand a year. So if I said, you can have a 30 million pound company. Just bear in mind, you make 5% a year on your wealth. So if you've got a 300 million pound company, you're going to be making 15 million pounds a year.

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And I'm turning to you and I'm going to say, you've got to pay 200 grand a year on your 15 million pound revenue. And they're going to say, you know what? I'm not going to start a business. I don't want to be worth 30 million quid. You know this is ridiculous.

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You know nobody is going to say, oh, my God, I don't want to be a multi-multi-millionaire because in 20 years' time I'll have to pay 1% taxes.

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I'm not trying to make the UK anti-wealth. I'm not trying to make the UK anti-wealth. I think the UK and the US need to be looking at a situation where you cannot allow people who own enormous businesses that sell to your country to live in Dubai, to live in the Cayman Islands and not pay tax. And I don't think that's a controversial position.

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I've got a question for both of you, which is if you are a young person and you're 18 years old now and that you're listening to this, but your objective really is an individualistic one. You want to get rich and you have a great future for you and your family, like all of us have been able to do. What would your advice be to them, Gary, at this moment in time?

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This is such a hard question. I know Dan's angry at me for what I put in my video, how to get rich. Somebody came round to my house and asked me this the other day. Obviously, I get asked it a lot because... Stupidly, I'm very public about the fact that I'm rich. What I did is not replicable. What I did is not replicable. It's not. I'm sorry. I'm sorry, but it's not.

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People always say, why don't you teach me to trade? Like, it's hard. It's hard trading and it's dangerous. And I think a lot of young men are getting sort of sold into trading and becoming gambling addicts. You know, work hard. And I wouldn't even say don't become an entrepreneur. I've never, ever said these things. Work hard.

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You know, if you think that you have an opportunity in tech entrepreneurship, go for it. Understand it's risky. I think that sometimes this message, just become an entrepreneur and you'll make it, is a bit dangerous because I think most people who try to become entrepreneurs fail. And I think it's super, super dangerous.

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The reality is, and you know, maybe Dan won't like this, maybe you won't like this. I think it is very, very difficult for a young man or a young woman from a poor family to to become rich. And I think it's increasingly hard even to just get those basics of financial security. So listen, obviously reduce your spending if you can. Don't buy into this like Balenciaga bullshit. Stay away from that.

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But... work hard, study hard, try to get a good job, but also understand we are shrinking the seats on the lifeboat. That's what we're doing. We used to allow 50% to be secure. Then it's 40%. Then it's 30%. Then it's 20%. You know, you've got family in Nigeria. If a young person from, like, Shantytown in Nigeria came to you and said, Stephen, what can I do to get rich?

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You would have to say to them realistically, listen, you are in a difficult situation here. You need to work really, really hard. But if you are able to make enough money to support a family, be proud of yourself.

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What I would actually say to them, so yeah, I have got family in Nigeria. For people that don't know, I'm by blood half Nigerian. I would say to them that knowledge is really your life raft. So obviously there's a big tech boom happening in Nigeria, which is liberating a lot of people from that situation.

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So I would try and tell them to get on the life raft that is like knowledge of this new revolution. So from Nigeria, you can learn to code. And then the great thing now is that we literally have, actually, this is quite interesting. We're building a tech company in San Francisco called Flightcast. It's live. Everyone can go look at it, flightcast.com.

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And the lead developer, oh, and Guess Radar, the lead developer of Guess Radar is a Nigerian guy.

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But how many of those jobs in the Nigerian tech sector are going to kids that grew up in the shanty towns? I have no idea. Because I worked in... People ask me, tell me how to do what you did. I worked in Canary Wharf. It's in East London. I could see the building from my house growing up. There was not a single other kid from East London the whole time I was there.

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Do you know, to Dan's point about this remote work revolution where work now has... You can work from anywhere. And in our company, Third Web, San Francisco, some of the staff that we now have are in the Philippines because they just have great creatives there. It's obviously more cost-effective.

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Isn't this a huge part of what's going on in our economy, this digitalisation and this remotification of work?

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It is, it is, it is. But I think for many people, you know, I'm sure you pay your workers in the Philippines very, very well. Most of these people, they used to have a half-decent wage on office and now they're locked in their bedrooms, barely paying the bills.

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In the Philippines? Not in the Philippines. The Philippine guys are balling out of control.

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No, I'm saying the Philippines is booming at the moment. So you think the average person in the Philippines is living a luxurious life? What's happening at the moment… Do you think the average person in the Philippines is living a luxurious life?

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So the kids move to the Philippines then? It's great. You get a great quality of life in the Philippines. When I look to the slums of Manila, they should just get jobs. I don't know why they're not getting their laptops out. The poverty in the Philippines is horrific. Listen, Philippines is a beautiful country, an amazing country. I love the Philippines.

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But what is the life like for your average Filipino?

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Money is flowing in, but it is not giving a good quality of life for your average Filipino.

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We can have a look at it. I don't know what the average wage is in the Philippines.

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Just to bring it back to this point, though, so I wanted to know from Gary, he said work hard if you're a young guy listening to this now. I was reading this really interesting article yesterday from the, I think it was from

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major newspaper talking about the lost boys and it goes to show that I think it's one in seven young men that is at a working age now are out of work so there's lots of talk around young men in particular and how they're struggling you'd say work hard Gary you'd say work hard no Balenciaga but the big thing is the big thing is recognise the situation that you're in and I would encourage them

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to support my work and follow my channel because the lifeboats are shrinking. And trust me, we're going to get our kids in the lifeboats. We all know that, all right? And if those lifeboats are shrinking, if you don't stop the ship from going down, it is not you and you and me who are going to go down. We'll be fine.

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If you don't fight the political fight, I guarantee you, people like Daniel will.

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So you're saying that they should also get involved in the political fight? You have to. You have to. That's what our grandparents did. And if they want to become millionaires like you and me and Dan... Well, it sounds like Dan's got better advice for that than I do. OK, well, I'm going to ask Dan as well, but I'm just wondering... I'm wondering how your advice ties into sort of like...

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The young person who's trying to liberate themselves from where you came from or where I came from.

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You know, I don't think I'm the guy to say that, man, because, you know, I had this unusual gift from a young age. I was very, very, very good at maths and I just followed that. And, you know, I... You know, my sister, she's a poet and she wrote a really successful grime and musical about Dizzy Rascal's first album. All right. She comes from obviously the same family as me. Poor family.

The Diary Of A CEO with Steven Bartlett

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She works so hard. She works so, so hard. Two degrees. She can barely pay the rent. All right. So I don't want to turn around to our young kids and say, well, I've got this talent. Follow your talent. Because it doesn't work, Stephen. It doesn't work. Yeah. Yeah.

The Diary Of A CEO with Steven Bartlett

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wait my sitter does great work but financially for young people following your passion following your talent unless you come from rich family realistically very very rarely works and I know it worked for the three of us at this table but let's not pretend that everyone experiences the same things that we experienced what would you say to that Dan and what's your answer

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Could I just say one thing back on that? If we become a society of individuals who think only individually and never consider broader societal problems, we will become a society that becomes unable to fix societal problems. I'm somebody who has made millions of pounds betting on the collapse of society, the collapse of the middle class. I don't want to be giving stock tips on the Titanic, OK?

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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I understand. I understand that we live in individualised societies and it's not popular to say, hey, you need to protect your society. If you don't protect your society, your society is going to collapse and the British public, the American public, have a choice to make here.

The Diary Of A CEO with Steven Bartlett

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I want them to get involved with, watch my channel, subscribe to my channel.

The Diary Of A CEO with Steven Bartlett

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On YouTube, Instagram, TikTok, share it with your friends, share it with your mum. But then what? But then what? And then push for change. Push for change like our grandparents did. Push the politicians to tax working people less and tax extremely wealthy wealth hoarders more. So vote for the Greens. Vote for whoever gives you that, whoever gives you your share of the pie.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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This is not football, OK? I'm not here, Gary Stevenson, member of the Green Party. I'm here to protect the working class.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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So that's their sort of... That would be their social and sort of political energy, would be to stand up and fight. But in their personal lives, are you telling them to start businesses, take big risks, work really hard, go for it, because they can also make...

The Diary Of A CEO with Steven Bartlett

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I'll defer to you guys on that. You know, I'm not a businessman. I'm an economist. That's what I am. You know, I made my money by being an economist. I'm a very, very good economist. My predictions will be right. People can go and watch my predictions at the beginning of COVID. I predicted the entire COVID crisis exactly correctly in May 2020. You know, this is, you know, I'm good at this.

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And listen, I'm never going to come here and say I'm a better businessman than you. I'm pretty sure that I'm not. I'm a very, very, very good economist.

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100%, 100%. Because you know, and I'm sure you know, if you're average British or American, if you don't do that, you're not going to be able to turn the heating on. You have to do it. You have to do it. And I've never once, and I think my opinions are often mischaracterised as being anti-ambition. You've read my book. Do you think I'm anti-ambition? No.

The Diary Of A CEO with Steven Bartlett

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I work my tits off to make money, and I want every single young person in this country to be able to make money if they want to, if that's what they want to work towards. But we've created a society where it's almost impossible for young... Listen, I've been there. I've been at LSE. I've been at Oxford. I've been in the city. I've been in the media. I've been in politics.

The Diary Of A CEO with Steven Bartlett

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All of the guys at the top are a bunch of rich idiots. We are not allowing these smart kids from ordinary backgrounds to get into those spaces. Why do we pretend we're not doing that?

The Diary Of A CEO with Steven Bartlett

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Do you think that starting a business... is a realistic high success probability chance of ordinary poor people becoming rich.

The Diary Of A CEO with Steven Bartlett

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Is that a thing that our viewers can do and most of them will end up rich?

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There's a really interesting stat that says globally around 65% of ultra high net worth individuals are self-made. Approximately 19% primarily inherited their wealth and about 16% inherited wealth, but significantly grew it through their own ventures. So 65% of the ultra high net worth individuals globally are self-made.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Does that not mean that if I want to become an ultra high net worth person, it's going to come down to...

The Diary Of A CEO with Steven Bartlett

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Listen, we are just come off the back of the golden age of capitalism when ordinary people like my dad, you know, I grew up in Ilford. It's in East London. It's a very immigrant area. Most of my friends I grew up with come from Pakistani Indian immigrant backgrounds. They came over with nothing. They worked really hard. They made money. They had their own assets.

The Diary Of A CEO with Steven Bartlett

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We had a period where ordinary people could make money and could make wealth. So obviously we are now in a period where there are rich people who made money during that period. But it's over now.

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EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Okay, so you're telling us they're idiots. Why are they not making money? I'm not telling anyone they're an idiot. I'm saying... If it's that easy, okay, all right, fine. Go and buy Dan's book, read it and become a millionaire because Dan thinks it's easy to become a millionaire by being an entrepreneur.

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But I suspect, having not been an entrepreneur, that most of the people who've read your book are not millionaires.

The Diary Of A CEO with Steven Bartlett

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If you think you can teach, you've got your book.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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I wonder if we do have a bit of an education problem at the heart of this. Because I was thinking about your sister. And I was like, right, if I was the CEO of Gary's sister, what would I do? There's two things I'd do right now. The first is, I go, what marketplace is really valuing an ability to write and write in an impactful way? I go, right, she needs to start an Instagram page.

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EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Because I've seen what happened with Jay Shea. This guy's pulling in tens of millions a year because he took like, you know, nice words that were motivational, poetic, put them on there. And I go, also, YouTube, needs to get to YouTube. Because if she can talk like you, then she's going to do exceptionally well on YouTube as well. But the old...

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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There's not going to be a great economy necessarily for someone who's doing poetry in many of the places other than what I'm saying is the internet. But in school, we don't teach this. There's no YouTube class for YouTube. And it's such a huge part of the economy. I mean, you and me have seen that. There's been this decentralization of media where the megaphone was owned.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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People watching, start a YouTube, become an entrepreneur.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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But it's the internet, isn't it? It's easy. I'm not saying it's easy. Do you think it works for most people, Stephen? For most people, no. It doesn't work. It doesn't work.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Why are we pretending it does?

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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But what I would say is if in school we taught young kids a couple of new things and we stopped teaching them about Pythagoras' theorem, which, by the way, ChatGPT is going to do for you with your eyes closed, and we taught them about the new economy of the internet, about the ability to start a shop. I...

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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It's crazy that the school system was designed in such a way where they put me in an exclusion unit because I was so preoccupied with doing business deals at school. And my headmaster came on national TV on What I Like You and said, yeah, we unexpelled him eventually because he made the school so much money.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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But the system was punishing me for entrepreneurship and it wasn't teaching me anything about the new economy, which is technology.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Steve, do you think it matters if the percentage of young people who are able to achieve financial freedom and have a family is shrinking?

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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So do I think it matters if the percentage of young people that are able to... Are you saying attain wealth and have a family?

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Yeah, achieve financial freedom and have a family.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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I think that's a really big problem. I think that's a really big problem.

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I know, listen, and I know you've got this podcast and I know you inspire young people and I think that's a good thing. I think it's a good thing that you inspire young people to go out and work hard and try and achieve something. But I'm an economist and what I see is the percentage of young people who make it shrinking.

The Diary Of A CEO with Steven Bartlett

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And I think if you combine those two things, you reach a really dangerous place because we go and tell the young people, it's there for you to start a business. And at the same time, the number of people who make it is 10%. 5%, 2%, 1%. And there will always be that one person who makes it. There will always be that Stephen Bartlett in every country in the world who's making it through.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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You know what I'm saying? But the systematic issue matters, Stephen.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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Can we not change the education system so that when I was 16 and they threw me in the exclusion unit, which could so easily have made me think that I was a failure, because my brothers, Jason went to LSE and became very much like you and now works in my company. managing my investments. He, in the education system, was rewarded.

The Diary Of A CEO with Steven Bartlett

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So I sat there as a kid thinking, rich and successful, my older brother Jason, because he can do maths. And I thought, I'm going to be a failure because I like this thing called entrepreneurship and I have ADHD, so I can't pay attention in lessons.

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What I'm saying is if the education system was designed in such a way where people like me who are entrepreneurial, who are interested in the internet and couldn't stop playing video games were clapped for and said, oh my God, double down on that. I think...

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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the net benefit, when you think about what the backbone of the economy is, which is entrepreneurs starting businesses, would be profound for this country here. But I think that I believe there needs to be such a radical overhaul of our education system if we want to stand a chance of capitalising on what the economy is today.

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Yeah, I think... I think you could probably change the education system in a lot of ways that could improve it. But you're kind of changing the education system on the Titanic.

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What my perspective is, I can tell you with a very, very high rate of certainty, if you don't fix this problem of the wealth being sucked out of the middle class, 95, 98% of people will be in poverty in this country in 70 years.

The Diary Of A CEO with Steven Bartlett

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I agree with you. This is the thing. I agree that you can't have a group of people at the very top that own all the assets and all the money, or else, I mean, it's going to come from somewhere. And I remember the day that I printed off the JobSeeker's Allowance form when I was stealing Chicago Town pizzas 10 years ago in my room in Moss Side in Manchester.

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I remember what it feels like to not have my parents speaking to me, to have all these CCJ letters and bailiff letters on my desk, and really... have no answer on how to get out of the situation to the point that I was like shoplifting. I'd call the Just Eat driver and then try and persuade him just to give me the food. That was 10 years ago for me. So I've not forgotten those years of my life.

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So I understand what it is to be in that situation. And on an individual level, I need some answers because I'm not going to wait for these people in the parliament to fix my life for me. So I need some individual answers. And then I do also care about the bigger picture. So I'm not like here as someone that just wants to accrue loads of wealth myself. Of course, listen, let's be honest.

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There's not many human beings that wouldn't like more money. So I try and acknowledge that bias. But the big issue I have is... is how.

The Diary Of A CEO with Steven Bartlett

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And from my personal experience, as someone that now employs hundreds and hundreds and hundreds of people here in London, up in Manchester, in our offices, there are a set of things that would make me leave this country if it became increasingly less friendly to entrepreneurs. I reckon if we come back here in five years' time, I reckon I'll employ 500 more people in the UK.

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And actually, as you look around this room, you can see the age of them. These are young people. There are things you could do to make me not do that.

The Diary Of A CEO with Steven Bartlett

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I mean, it's probably worth pointing out that we're not taxing wealth and you're leaving the country anyway, Stephen.

The Diary Of A CEO with Steven Bartlett

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No, I haven't left the country.

The Diary Of A CEO with Steven Bartlett

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No, I'm a tax resident here. I pay my taxes here. And I have zero intent in changing that. I'm also on track, you know, so we're investing a lot of money in UK businesses.

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But listen... I want to tax only high levels of wealth. Only high levels of wealth. And listen, don't get me wrong, I understand very rich people will complain and very rich people will say, just like they did in Dickens, I'm going to throw my businesses, I'm going to throw my taxes, my businesses and my factories into the sea. Stephen, your viewers are here.

The Diary Of A CEO with Steven Bartlett

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Listen, Stephen, your viewers are here. You are a very wealthy person. They are paying 20, 30, 40, 50%. You should be paying your fair share, Stephen. You should.

The Diary Of A CEO with Steven Bartlett

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I think that I should pay... more tax, especially when I don't think my kids should benefit from my wealth. And maybe this is a controversial opinion, but I actually don't. I don't think I should be able to pass down my assets to my children.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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can't it's 40% tax I think it should be more let's not pretend rich people don't successfully pass their assets to their children I'm just telling you now I think I'd be robbing my children of something from the background that I came from if my child gets fucking if my child gets tens of millions let's say even when I die I don't think that should happen

The Diary Of A CEO with Steven Bartlett

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I agree. When I talk about my sister, people are like, why don't you just give your sister a load of money? Listen, my sister works hard. She's a smart person. She works hard. She produces good work. I wouldn't live in a society where people like my sister are able to support themselves with the work that they do, but we're destroying that society.

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The customers. So you want her to start a business? She is a business. Yeah. Yeah, and I want people like her to be taxed less so that what I want is ordinary working people to be taxed less so they have more money in their pocket.

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Listen, the reason we had the thriving art scene in the 60s is because we had a thriving middle class that could go and buy the new fashions and buy the new records and then that created this thriving art scene. Now we have a middle class which is struggling to pay the bills so they can't buy stuff. You know, my sister makes theatre shows. The only people who go to the theatre are rich people now.

The Diary Of A CEO with Steven Bartlett

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But back in the day, you know, theatre was something that was more accessible. You want the arts, I've got a mate who's a fashion designer, right? Nowadays, all of the business is super fast, super cheap, super disposable fashion or unbelievably expensive high end because that's the economy we've created.

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You go to Japan, which is a less unequal society, the restaurants are good quality restaurants for ordinary people because a good capitalist society will produce things for the people with money. In the case of theatre...

The Diary Of A CEO with Steven Bartlett

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Where have the theatre consumers moved to? Where are they getting their entertainment now?

The Diary Of A CEO with Steven Bartlett

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Well, what you have is a very rich group of people who will still go to theatre and they will pay a lot. But then you have a large group of people who are relatively cash scarce and they will try to get their entertainment in cheaper ways. Of course, you know what I mean?

The Diary Of A CEO with Steven Bartlett

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They're spending their time watching your YouTube channel.

The Diary Of A CEO with Steven Bartlett

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Well, exactly, my YouTube channel, which is free, by the way.

The Diary Of A CEO with Steven Bartlett

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Yeah, but you get paid from it.

The Diary Of A CEO with Steven Bartlett

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To be honest, it's only in the last couple of months that I've started to make any money because I don't do my own editing. So, I mean, you'll know in the first few years you're paying yourself to do it.

The Diary Of A CEO with Steven Bartlett

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I think people sometimes massively overestimate the amount of money.

The Diary Of A CEO with Steven Bartlett

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Just 10 million pounds is quite a lot of money. So, you know, you can be worth 9 million pounds and not be paying anything more.

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I want to create a situation where the UK consumer is so strong that you have to invest in the UK. You don't have to be here to sell to them.

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Quick one. I want to talk to you about our sponsor, Whoop, a business I'm also an investor in. And if you follow me on Instagram, you've probably noticed that recently I've picked up running, which I'm very much enjoying. And it started out as a challenge, but it's now evolved into something I do almost daily. It is one of those things that's pushing me to be better every single day.

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But here's the thing. To me, progress isn't just about pushing harder. It's also about training in a smarter way. which is where my WHOOP comes in. WHOOP doesn't just track my workouts, it tells me how ready my body is to take them on before I've even started the workout.

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A few years ago, WHOOP ran a study called Project PR, and it found that runners who adjusted their training based on their recovery scores improved their 5k times by an average of 2 minutes and 40 seconds, while reducing injury risk by over 30%. and they did it while training less.

The Diary Of A CEO with Steven Bartlett

EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?

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So if you're looking for this type of guidance when it comes to your training, head over to join.woop.com slash CEO and get a 30-day trial with zero commitment. That's join.woop.com slash CEO. Let me know how you get on.

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So do we all agree on this premise, though, that Gary's saying, which is the ultra-rich, which we can classify as being worth more than you're saying... We say £10 million is the line that we campaign for. OK, we think that they should pay a greater share of the tax. And if you agree with that premise, the question then becomes... Yes, but how?

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I want to be clear. That's the top 1% of taxpayers, which is not the top 1% of richest people.

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You honestly think that the entire housing stock of the UK is not valuable?

The Diary Of A CEO with Steven Bartlett

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Personally, I think that that house ownership, especially when you consider mortgages, is relatively unequally distributed. That is, by the way, the most equally distributed. Young people have now had... The commercial property, the land, the natural resources.

The Diary Of A CEO with Steven Bartlett

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What is the distribution of pensions? What percentage of pensions is owned by the top 1%?

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In the 20th century, we had two world wars and a holocaust. That redistributed wealth. I would prefer not to have that again.

The Diary Of A CEO with Steven Bartlett

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So where's the wealth going to come from?

The Diary Of A CEO with Steven Bartlett

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When was the last time you had a government that wasn't, let's grow, let's grow, let's grow?

The Diary Of A CEO with Steven Bartlett

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Our viewers should keep a close eye on Donald Trump and Elon Musk because they're doing what you're asking. It'll be interesting to see what happens, right? It's too soon to tell.

The Diary Of A CEO with Steven Bartlett

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If you were trying to grow the UK economy, would you not take America's approach? Because they seem to be much more successful at growing their economy.

The Diary Of A CEO with Steven Bartlett

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I think, I mean, of course, when we talk about slashing of the state, they're going to use these examples like, oh, there's this wasteful government building. Everybody wants to slash government waste, of course. I'm not going to fight against slashing government waste. I'm from the UK, you know, I saw the austerity years. I've seen what's happened to local services.

The Diary Of A CEO with Steven Bartlett

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I've seen what's happened to things like the police, like education, you know, especially things like youth services. You slash the state, you fire a load of people, you know, If you can get rid of state corruption, yes, 100%. If you can get rid of state waste, 100%. This is how single mums feed their kids, Stephen. You want to stop that?

The Diary Of A CEO with Steven Bartlett

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Slashing the state... I don't think it's going to work. To be honest, I think tariffs is not an uninteresting discussion. I think, yeah, of course, tax avoidance is something you need to get rid of. Really, I would like to take a step back, look at the country and say, what is the state of the country? What do people need?

The Diary Of A CEO with Steven Bartlett

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We have a country here where the housing stock is falling apart and we're letting it fall apart because those houses are owned by ordinary people who don't have any money. If you want the country to work for ordinary people, you need ordinary people to have money. I'm always reminded of Mr Beast.

The Diary Of A CEO with Steven Bartlett

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If we are a country that don't try and do things which are necessary because they are hard, then our kids will live in poverty. What do you want people to do? There's a lot of different ways. Buckle up.

The Diary Of A CEO with Steven Bartlett

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He goes to places in Africa and he spends 500 quid and he gives the kid eyesight who would have been blind for the rest of their life. for 500 quid. Why are kids in Africa blind who could be given sight for 500 quid? Because they don't have any money. This is what happens when you drain your middle class. This will end up like that. I've got a friend who went to India last week.

The Diary Of A CEO with Steven Bartlett

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He said there were people lying on the street outside with rotting limbs. That is what happens when you disempower, when you take the money away from the middle class. You've got to protect the middle class. If the middle class had money, then there would be unbelievable business opportunities for selling goods and services like your business to the middle class.

The Diary Of A CEO with Steven Bartlett

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So would you tax Daniel more?

The Diary Of A CEO with Steven Bartlett

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I don't know if Daniel's worth more than £10 million. It sounds like he is. He is. I mean, I think... I want to make it clear, right? You make 5% on your wealth. So if Daniel's worth £100 million, he's making £5 million. We're only trying to tax you 1%. I think if you are worth £100 million, you're making £5 million passive income, you can afford to pay a million pound tax a year.

The Diary Of A CEO with Steven Bartlett

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You're going to still keep getting rich. The truth is, even if we were to tax these billionaires 1% a year, they would still squeeze the rest out. This is not... This is not about morality. This is just cold, hard economic analysis that I have made a lot of money betting on.

The Diary Of A CEO with Steven Bartlett

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So closing arguments then, chaps. I'll start with you, Gary. Based on everything we've discussed today, what is... I'm going to ask you to give me two perspectives, which is if I'm a young individual in this country right now, what should I do to protect myself and my family and to feed my family? What kind of behaviours, what strategy should I adopt there?

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But also then from a government level, I know we have some politicians that listen because they message me. What should politicians be doing to fix the issue that we're all clearly identifying, which is the collapse of the middle class, the collapse of sort of working class people and the increased wealth of the rich?

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I think... What I would like young people to understand is that this gets worse. This gets much, much worse. It will get much worse relatively quickly. Poverty will increase relatively quickly. It will become increasingly difficult, almost impossible to make any serious money. Prepare yourself for that.

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Prepare yourself when you consider your finances, when you consider your plans for having a family. This gets worse and it's going to be really, really hard. It's going to be a big mental health problem for a lot of young people. So speak to people and understand that. My YouTube videos are there. It carries economics for people to understand what's happening.

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After that, you've got to do all the right things. Yeah, I mean, I don't disagree with you. You've got to work hard. You've got to study the right things. I think it's a great shame. We have made subjects like the arts a thing which... You're not allowed. If you come from a poor background, you cannot work in art. I'm sorry. You can't pay the bills. You can't.

The Diary Of A CEO with Steven Bartlett

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So you have to go and study AI and computing and maybe social media, although we have to be honest, social media doesn't pay for most people. You have to realise the reality of your situation. It's very, very, very, very bad. But that doesn't mean you don't work. That doesn't mean you don't aspire. You work damn hard because you have to.

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But if you manage to make enough money to even support a family, you should be proud of yourself. That's the number one thing. But recognise this can be changed. This can be changed. Our grandparents, our great-grandparents fought for a bigger share of the pie and they got it. They got healthcare, they got education, they got housing, they got food.

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Our young people can have that as well, but they won't get it unless they fight for it. So I would encourage people to educate themselves, support my work, get involved politically, but also work hard, support your friends and family. Try and make money because you'll have to. If you don't play politics, I guarantee you the other side will play politics.

The Diary Of A CEO with Steven Bartlett

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And that means your kids and your grandkids live in poverty. So you have to do both. With regards to politicians, I've got mixed feelings about a lot of politicians. The truth is, I think a lot of politicians are very rich and ultimately they don't care. They're protected. A crisis of inequality looks fantastic from the top.

The Diary Of A CEO with Steven Bartlett

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And I think that's why the three of us can sit here and say things will be fine. Because for us, they will be fine. And for our kids, they will be fine. But for our viewers' kids, they won't be fine. The politicians are not going to try and save you. I'm going to try and make sure they do it, but I don't think they will. Listen, my plan is not to get concessions from politicians.

The Diary Of A CEO with Steven Bartlett

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My plan is to get 5 million followers on the internet and bully the politicians so that they have to give us what we need. So I would support people to get behind me, get behind my campaign, but also understand what's happening, educate your friends and your family, and just crucially to understand this is going to be a long fight.

The Diary Of A CEO with Steven Bartlett

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So be strong, keep your people around you, but be ready for what's to come.

The Diary Of A CEO with Steven Bartlett

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I see hints in some of the things you've said recently of you going into politics yourself at some point. Stephen, I'm in politics. But I mean, actively.

The Diary Of A CEO with Steven Bartlett

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Listen, I do not want to be an MP. I do not want to be Chancellor. I do not want to be Prime Minister. If we get to a point where I feel that that is something that is achieved when it is the best way to fix this problem. I will be open to it. This is not plan A. This is not, you know, would you like to be prime minister? I suspect probably not, right?

The Diary Of A CEO with Steven Bartlett

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Gary, I'm sure you have a lot to say there. I know you both use the word collapsing. So you agree that there's a problem here. But I think you, from studying both of your sort of perspectives, you think that the solution and the cause of the problem is different?

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I'll be honest, I am quite uncomfortable with even the level of public profile that I have at the moment, which is, you know, it's much less than what you have, but it stresses me out. It's weird we spoke about it before we were shooting. I don't want it. Can you imagine? I don't want to be prime minister. I don't want to be an MP. But I'm serious about this work that I do.

The Diary Of A CEO with Steven Bartlett

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And if we reach a point that I think that is the best way to do it, I will consider it. But I would much rather be able to influence the MPs from the sidelines, to influence the politicians from the sidelines.

The Diary Of A CEO with Steven Bartlett

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And for that person you just gave advice to, who should they be voting for?

The Diary Of A CEO with Steven Bartlett

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Well, we don't have an election for... Listen... Politics is not football. Politics is not football, okay? This is not about I'm Labour, I'm Conservative, I'm Republican, I'm Democrat. You're losing your houses here. You're losing your houses. Your kids will be in poverty.

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And you're going to see both Trump and the Republicans and Keir Starmer and Labour, who are supposed to be on the opposite side of the political spectrum, they will both fail because they will not take action on growing wealth inequality. And I'll be right on that. Bring me back in a few years, I'll be right on that.

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And that shows you it's not about... I think this factionalism is unbelievably damaging to our societies, especially in the US where there's so much hatred behind it, where suddenly I'm on this side, you're on that side. Look, we're going to shake hands after this.

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We will. There's no hatred here. But if you allow yourself to be divided from half of your country and you allow... We're seeing it growing, tensions, racial tensions, gender tensions. If you allow yourself to be divided... They will win. They will win. So you need to vote for whoever is going to protect your houses.

The Diary Of A CEO with Steven Bartlett

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And if you want to know who that is, come and check Gary's economics before the election and I will tell you who it's going to be. Daniel.

The Diary Of A CEO with Steven Bartlett

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Closing arguments, personal and social.

The Diary Of A CEO with Steven Bartlett

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I mean, I put bets on. I put bets on. That's what I do. I put bets on. At the beginning of COVID, we knew the government was going to give an enormous amount of money out, total amount of money now, UK government deficit. Since the beginning of COVID, it's £1 trillion. US number is $14 trillion. That's, you know, £20,000 per UK adult.

The Diary Of A CEO with Steven Bartlett

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And on that macro point, who should we be voting for? Because some of your thinking and policy suggestions through this conversation align more with Trump, Elon, the American mission now, where they're welcoming millionaires, they're trying to create a really entrepreneurship-friendly environment, they're doing the doge, dismantling a sort of government waste system.

The Diary Of A CEO with Steven Bartlett

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It's too soon to tell. But he made a prediction, so I'm inviting you to make a prediction. He said five years' time we come back here, we're going to see that Trump.

The Diary Of A CEO with Steven Bartlett

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Well, we'll have to do a part two and we shall see. I want to thank you both for the work that you do because I'm a big fan of both of you. I watch Gary's videos all the time. Helps me to understand another perspective on what I'm typically hearing out on the internet or that I hear on Twitter about what's going on in the world.

The Diary Of A CEO with Steven Bartlett

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And I think I really respect and admire people that can do what both of you have done today, which is to exchange and listen to ideas in the pursuit of answers. And that's why I'd highly recommend anybody, regardless of whether you agree with everything or some things or just a little bit,

The Diary Of A CEO with Steven Bartlett

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to go and follow Gary's channel on YouTube called Gary's Economics because it's a great source of information from someone who has done it, understands the world from another perspective, but also someone who's providing a narrative, which I actually think there's, as we kind of talked about before you started, there's a big gap in the market for.

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My background is I understand that when the distribution gets worse, when inequality gets worse, living standards fall. So when the UK government was going to give a trillion pounds out, all I wanted to know was who's going to end up with that money. That's all I wanted to know. And I mean, the US number, 13 trillion, 14 trillion, it's just outlandish.

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There are a lot of people like me and Dan out on the internet that are talking about entrepreneurship and finance and how to make money, but there aren't enough people talking about wealth inequality from the perspective, as Gary sees it, and that are providing more sort of...

The Diary Of A CEO with Steven Bartlett

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collectivist and sort of society-wide solutions and answers and sort of explanations as to why that's ultimately happening. I do think, I do think, because I know you Dan and I hope I know myself, I do think that we all want the UK to survive and I think we all believe that the way that the UK survives isn't necessarily a couple of ultra-rich people getting more money, it is

The Diary Of A CEO with Steven Bartlett

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sort of social mobility and it's allowing people that are at the very bottom to create opportunities and to succeed we all agree upon that even if we agree disagree sorry on the causes and the solutions to that um i'd also highly recommend everybody to go check out the trading game because everybody's talking about this this book and i think it's what four weeks at the moment on the sunday times bestseller list four weeks number one number one four weeks number one

The Diary Of A CEO with Steven Bartlett

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which is an incredible achievement, but it speaks to what's in this book, the way that the story is told, but also the timeliness of this message. So I'd highly recommend everybody go check it out. I'm going to put a link below so that everybody can go and do it. And if you just look at some of the testimonials for this book, it's profound. I hear people describe it as like,

The Diary Of A CEO with Steven Bartlett

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unforgettable on one end and then sad on the other end because that's the nature of the reality it speaks to. And I highly recommend everybody go check out Daniel Priestley's Entrepreneur Revolution, but also your website has all of your resources and tools on it. So I'll link that on the screen. What's the? At danielpriestley.com. At danielpriestley.com. Thank you both for your generosity.

The Diary Of A CEO with Steven Bartlett

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Really, really appreciate it. Thanks for bringing us together.

The Diary Of A CEO with Steven Bartlett

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And you can find Perfect Ted Matcha in the UK, in Tesco, Sainsbury's, Holland and Barrett and in Waitrose or Albert Heijn if you're in the Netherlands. And on Amazon in the USA or get the full range online at perfectted.com. You can get 40% off your first order using code DIARY40.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

The Diary Of A CEO with Steven Bartlett

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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But I think the most amazing thing I've ever seen in my whole life was that at the beginning of COVID, the very beginning of COVID, we knew... governments across the world are going to be giving out tens of trillions of pounds, dollars, euros. Nobody even thought to ask who's going to get tens of trillions richer.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time.

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Nobody in the Conservatives, nobody in Labour, nobody in the Republicans, nobody in Democrats, nobody in the media, nobody in academia, nobody in the central banks. Nobody asked this. It's almost beautiful. It's unbelievable. It's unbelievable. So I sat down and I did the analysis at the beginning.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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Because lockdown is essentially banning the spending of the rich and replacing that spending of the rich with printed money from government. What happens is the government gives workers money. They use that money to pay their bills, to pay their rent, pay their mortgage. It goes to the rich. The rich can't spend it because they're locked indoors.

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And what you get is essentially an enormous amount of money from the government to the poor, to the rich. And this massive, massive transfer of wealth is... That was so obviously going to happen at the beginning of COVID. Nobody discussed it, which I think is itself amazing. Let me ask you a question, all right?

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If we were now to pause the economy for two years and during that pause massively increase wealth inequality, what do you think would happen to broad living conditions when we unpaused?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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And so you still wake up with some days where you don't have energy.

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Which is really hard to believe for someone who's so productive for everybody looking on.

The Diary Of A CEO with Steven Bartlett

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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I observed in the team member that I had that had Crohn's just a bit of a mental roller coaster as well because there's a certain unpredictability to it. Exactly. Which makes life.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Yeah, I got diagnosed with ADHD and it made me think a lot about myself and the way that I am. I'm not the type of person to like embody the label or think it really means much. I am just who I am. Are you in any way neurodivergent?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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That's one of the things you mentioned earlier. You like solving hard problems consistently. When you think back over the last 10 years of your life and the success you've had solving some of these hard problems, if you were to break it down into some core components that you've learned, one of them is obsession that you've said.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. Jimmy, we've really just only met and you are already, to me, a bit of a Rubik's Cube. Okay. In so many ways.

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One of the things that I saw, I was reading that handbook that was linked on the internet. And one of the things I saw throughout that was this real obsession with the 1%. How do you feel about this, by the way, and all of that stuff?

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It went around all of our Slack channels. We all read it.

The Diary Of A CEO with Steven Bartlett

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And the other thing that comes through in this, but also all of your work is just this idea, something that I've learned from you just from speaking to you on the phone yesterday, that nothing is impossible. Yeah, exactly.

The Diary Of A CEO with Steven Bartlett

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And watching Beast Games over the last couple of weeks, but also speaking to some of your team, there's clearly this through line with everything that you do of like extreme, what appears to me to be extreme ambition. And it doesn't appear to be extreme ambition to you in the same way that it appears to be extreme ambition to me.

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And is that something you've trained over time or have you always thought that?

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Well, has it ever crossed your mind to quit YouTube as a whole? Oh, yeah, of course. Really? Yeah. Are you?

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And I've been trying to piece the pieces together to understand the uniqueness of you because you're so unbelievably unique. We just drove over here in the car and hearing you speak about the way that you view life and speaking to you yesterday on the phone. I've interviewed hundreds and hundreds of people and I've never, ever met someone who has the perspective on life that you have.

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If you were to distill then, say we were coming up with a new how to succeed in Mr. B's production handbook now, what would be the top five? If I was applying for a job with you, what five characteristics would I need to demonstrate to be successful?

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You are truly unique. What do I need to understand about your earliest years to understand who you are? Oh, boy.

The Diary Of A CEO with Steven Bartlett

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Have you ever been frustrated that the people you've hired don't match your level of obsession?

The Diary Of A CEO with Steven Bartlett

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Most founders that I speak to describe scaling head counts as the kind of worst part of the job. More people, more problems, right?

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Especially as someone like you who's a creative at heart and who is very focused and obsessed on, I guess, the show and producing, as you say often, I want to produce the best videos we possibly can.

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And then all this other shit comes with it, which is like HR, which every founder I speak to hates.

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Every founder says the same. Every founder I've spoke to says the same. They're unknown unknowns. Exactly.

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The Diary of a Seer, I'm on a TV show called Dragon's Den in the UK, and my stuff is significantly smaller. It's like a percentage of your viewership. But even I am slightly terrified with hiring people because it's quite clear to me that there's a huge incentive for anyone that I work with to say that I did something bad. And in the early days of my first business,

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What happens is the journalists go to everyone that works there, and they ask them, what was he like? You have the same problem. You have the same conundrum. Where anyone has an incentive that works for you, when they leave, so many different incentives to throw an arrow at you on the way out the door. How do you contend with this?

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Has any of that stuff ever got to you? Any criticism? Oh, of course.

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This is what I've come to learn. So I do the podcast, it goes well. It feels like at the start, everyone loves me. And then I get further down the line, and it feels like everyone fucking hates me. Because you get attacked from... You can never do anything right.

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Like I said... What does that mean in reality? If I'm a fly on a wall in one of those moments where you can recall it really getting to you...

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When was the last time that happened, that feeling of...

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It's funny because everyone that knows you, knows you. whether they're really successful people or people that you work with that I've spoken to, everybody that knows you knows who you are. And it's remarkable to me that someone who has done so much good in the world, I've looked at your philanthropy, I know what you're doing with Feastables and the ethical sourcing of that.

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When I see someone that's done so much good in the world still be misunderstood, it almost makes me realize that I should never fight it.

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I think when the wind blows as well, what it does is it helps you to really understand why you're doing what you're doing and understand yourself. And so when I've been attacked for like the people I interview or whatever it might be, it's actually made me refocus on what my principles are. Because you have to be really anchored to them.

The Diary Of A CEO with Steven Bartlett

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Mr. Beast. Mr. Beast. Mr. Beast. He is the biggest YouTuber on the planet. And he's building empires. I mean, is there anything this man can't do? Your business empire is much bigger than most people realize.

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Workaholism. Yes. Can you give me a window into the last seven days of your life? Just give me, paint me a picture.

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How does everything else in your life fit into that in terms of, like, the gym? I know you've been working out a lot.

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Quick one, I want to talk about something we all need to take seriously, which is cybersecurity. Whether you're a first-time founder facing your very first audit or a seasoned professional who's been through it all, staying compliant is getting more critical than ever and more complicated, I have to say. And that is where Vanta comes in, who is a sponsor of this podcast.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Vanta takes the pain out of security compliance, automating the tedious but essential process of proving your business is secure across over 35 frameworks like SOC 2, ISO 27001, centralize your workflows, answer security questions up to five times faster, and protect your business without losing focus on growth. And this is really a critical part of this.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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A new IDC white paper found that companies using Vanta save over $535,000 a year, and it pays for itself in just three months. For a limited time, my community gets $1,000 off Vanta at vanta.com slash steven. That's V-A-N-T-A dot com slash steven for $1,000 off. How do you think about mental health? I've heard you speak about your mental health before.

The Diary Of A CEO with Steven Bartlett

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You spoke to Colin and Samir, two guys that I met recently. Yeah, they're great. Great, great guys. You said to them, I'm miserable a lot of times. I have mental breakdowns every other week.

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I heard Elon Musk, who I know is someone you spoke about quite often, also someone that I speak about quite often. I heard him say when he was on Joe Rogan that you wouldn't want to be in my head. And I think Joe Rogan asked him if he was happy or something. And he doesn't even like consider the question to be important.

The Diary Of A CEO with Steven Bartlett

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What about your parents, mum and dad? You talk about your mother a lot.

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What's your baseline? How would you describe your baseline?

The Diary Of A CEO with Steven Bartlett

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I always wonder, as someone who is doing so well on a platform like YouTube where the algorithm is always changing, so many YouTubers I speak to say that they get burnout eventually. They get like creative burnout and they just like delete their channel. You've seen a lot of it recently over the last couple of years where YouTubers hit 10 million and they just stop. Yep.

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But what about YouTube as a whole? Because I feel like YouTube is like throwing coal into a train and you just have to keep throwing it in there once you've started. You just can never stop throwing it in.

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And when you think forward at that treadmill, can you see yourself doing it for the next two, three, four decades?

The Diary Of A CEO with Steven Bartlett

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Okay. Love. Something that came into my life a couple of years ago. You announced, I think, over Christmas time that you had proposed. I think it was like Boxing Day or New Year's Eve.

The Diary Of A CEO with Steven Bartlett

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People, I mean, anyone listening now that's in a relationship, I guess the question they'd be thinking is like, when do you spend time together? Mostly at nights.

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Parents always message me and say, Steve, wait till you have kids.

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you know being badasses but yeah not anytime soon like i would be so absent if we had kids so just gotta like find that right time in the venn diagram where i could actually be present in their life and your business empire i think is much bigger than most people realize i imagine probably the majority of people probably don't really understand the context of business so they don't really get it they might see you as a youtuber or a creator but from the research that i've done you run a

The Diary Of A CEO with Steven Bartlett

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Nine figures in Feastables. So the business must be worth several billions of dollars.

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I'm not going to get you to try and hazard a guess. I'm sure you know, but I'm not going to ask you to predict that. The business would be worth a lot of money. Are you a billionaire?

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How do you think about money in all of this? Because most people in their lives are pursuing money so that they can chill out and retire. But you seem to be pursuing it purely for the sake of reinvesting it back into the system.

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You could do so much with the gazillion people that listen and watch your videos. You could like start almost any business and it'd be successful. You could have almost any social impact and it'd be profound and save a gazillion people's lives. Do you struggle with focus?

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Thank you. It's so delicious. I'd really love to just spend a moment talking about the ethical sourcing piece because I don't think that's something I didn't understand until I did some research on you.

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Why? Why does that matter so much? When you say ethical sourcing, what's the difference between what you do and what normal chocolate companies do?

The Diary Of A CEO with Steven Bartlett

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This might sound like a really obvious question, but it won't be to everybody. Why do you care so much?

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It reminds me somewhat of Elon Musk and what his mission was with Tesla. He kind of knew that if he was able to prove that you can have fast... nice electric cars, then the rest of the industry could give up their excuses that it's not possible. Exactly. What if someone comes along, though, and they say, okay, Jimmy, we'll give you $5 billion for Feastable.

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Have people come along and offered to buy your YouTube channel?

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Well done. And I don't think you've yet to get the credit you deserve for the lengths you've gone to with Feastables. But I think it's really important. I know you're not doing it for credit at all. I know that you're doing it to get the message out there so that the industry changes.

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But I think someone like you with a platform that you have that's able to produce chocolate that is fucking delicious. They sent me a box of it about six months ago. Thank you. I hate so much of the fucking thing.

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You talked about your friends calling you and asking you for business advice and you helping them drive their businesses up. But just watching you there pick apart your own business made me think that there's a lot of entrepreneurs that watch our show that are early in their own businesses. And many of them will be... You're going to fail.

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Do you know how atypical that is, what you've just said? That you put GoPros... Yeah, people told me I was crazy.

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But on the point that I was saying, your obsession with the detail of a product is completely atypical. If I was to compare this to a normal YouTuber and their e-commerce brand. Oh, they wouldn't give a fuck. Yeah.

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Of course. But what you just said there, I feel like I'm getting at something here because 99.99999% of entrepreneurs that I know that just have one thing to do, just to run their business, don't give that many fucks about the detail. And you have a gazillion things to do. An Amazon show, which is like the highest future of whatever, of all time or whatever.

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And you have this massive channel, you have your philanthropy, you have all of this stuff going.

The Diary Of A CEO with Steven Bartlett

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100 gazillion followers here, a gazillion followers. The numbers are just unfathomable. And you're still driving to 31 Walmarts to check if your chocolate is breaking.

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Who was looking after you then? If she was busy working and you were at home and your dad's not around, who takes care of you?

The Diary Of A CEO with Steven Bartlett

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Do you not feel like you've spent your whole life fighting people to raise their standards to your standards? Because you don't exist in a world of Mr. Beasts.

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With Beast Games, with this, with all the other things going on, your main channel... Which is, I guess, you probably still see as your baby to some degree. It's like the mothership, right? Because it's the source of it.

The Diary Of A CEO with Steven Bartlett

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Do you ever get paranoia when the views go down?

The Diary Of A CEO with Steven Bartlett

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You were making videos? Yeah. What age did that start, the videos?

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But do you still get that? Do you still watch the video go live and look at the back end?

The Diary Of A CEO with Steven Bartlett

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Move on. And has there ever been a moment in recent times where you go, I think I need to spend more time on it again and get back in there?

The Diary Of A CEO with Steven Bartlett

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You said earlier you don't talk about your dad much.

The Diary Of A CEO with Steven Bartlett

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Tell me about experimentation and testing because people look to you as the real king of like testing and experimentation. How central is this to the success of everything that you do?

The Diary Of A CEO with Steven Bartlett

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You don't have to tell me about it. But why don't you talk about your father much?

The Diary Of A CEO with Steven Bartlett

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I was going to say, or else if there was a culture of that, then people would just make the same videos again, and a lot of YouTubers just churn out the same format.

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I've invested more than a million pounds into this company, Perfect Ted, and they're also a sponsor of this podcast. I switched over to using matcha as my dominant energy source, and that's where Perfect Ted comes in. They have the matcha powders, they have the matcha drinks, they have the pods, and all of this keeps me focused throughout a very, very long recording day, no matter what's going on.

The Diary Of A CEO with Steven Bartlett

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I know your mom has spoken about him before. Yeah. And it was a bit of a tumultuous relationship.

The Diary Of A CEO with Steven Bartlett

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And their team is obsessed with quality, which is why they source their ceremonial grade matcha from Japan. So when people say to me that they don't like the taste of matcha, I'm guessing that they haven't tried Perfect Ted. Unlike low quality matcha that has a bitter grassy taste, Perfect Ted is smooth and naturally sweet.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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And without knowing it, you're probably a Perfect Ted customer already if you're getting your matcha at places like Blank Street or Joe and the Juice. But now you can make it yourself at home. So give it a try and we'll see if you still don't like matcha. So here's what I'm going to do. I'm going to give you 40% off our matcha if you try it today.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Head to perfectted.com and use code DIARY40 at checkout. Or if you're in a supermarket, you can get it at Tesco's or Holland and Barrett or in the Netherlands at Albert Heijn. And those of you in the US, you can get it on Amazon. As you guys know, Whoop is one of my show sponsors. It's also a company that I have invested in. And it's one that you guys ask me about a lot.

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The biggest question I get asked is why use Whoop over other wearable technology options. And there is a bunch of reasons, but I think it really comes down to the most overlooked yet crucial feature. It's non-invasive nature. When everything in life seems to be competing for my attention, I turn to Whoop because it doesn't have a screen.

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And Will Ahmed, the CEO who came on this podcast, told me the reason that there's no screen. Because screens equal distraction. So when I'm in meetings or I'm at the gym, my Whoop doesn't demand my attention. It's there in the background, constantly pulling data and insights from my body that are ready for when I need them.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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If you've been thinking about joining Whoop, you can head to join.whoop.com slash CEO and try Whoop for 30 days, risk-free and zero commitment. That's join.whoop.com slash CEO. Let me know how you get on. You've just concluded today the biggest competition show, I think, of all time. Well, it is of all time, but I think you've got 50 Guinness World Records.

The Diary Of A CEO with Steven Bartlett

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and what 50 guinness world records yeah that we know of there's probably way more but yeah you said something on stage which i found quite interesting you said i kind of feel a bit sad

The Diary Of A CEO with Steven Bartlett

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They describe this in the Olympics as gold medal depression. Really? Yeah, they say, I think it's, I might butcher these numbers, but 70% of people after the Olympics, even if they won a gold medal, experience depression afterwards because they've lost their North Star that was giving them meaning. Yeah.

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It is the most... Me and Jack were talking about it earlier on. It is the most incredible thing that I think I've seen on TV. I just think... I think I said to you on the phone the other day, I watch it knowing that unless you do another one, I will never see something on this magnitude and scale.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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I was wondering as I was watching it, if Amazon are aware of the fact that you're just going to give away the money like this, like when you flip the coin and it adds another $5 million.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Because the headlines came out, it was like, Amazon give MrBeast 100 million to do show. So I'm thinking, okay, I'm doing the math. I'm thinking, okay, so he spent 20 odd million on the prizes. Yeah, we gave away... So there must be 80 million left or something.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Well, on Rotten Tomatoes, which is not an easy critic to please. No, it was like 90% approval from fans, which is pretty unheard of on Rotten Tomatoes. I know. But also I hear through the grapevine that it is on track to become one of Amazon's biggest shows of all time.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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So, but for a YouTuber, quote-unquote YouTuber... Yeah, well, they did release it.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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And what's the upside for you to continue promoting it now that it's done?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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If I sit here with you in 10 years' time, Jimmy, and everything went to plan,

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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This one as well. Where did you get these? Internet.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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These are like the really iconic photos that I... I don't think I've ever seen this one. Really?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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You do so much for children, but if you could whisper in that child's ear something about... Buy Bitcoin. You...

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Do you tell her now what she means to you? Oh, yeah, of course. You're good at that.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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You're not a man that seems to have many fears, but that appears to be one of them. A fear that we both share.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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You get hit with a question first. Okay. Would you rather die with a sound body or a sound mind? Sound body or sound mind?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Jimmy, thank you. Do I get to write my question now? You do. I want to say something to you, though. I have to give you a lot of credit because so many people like us, like our teams, we have stolen so much from you.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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We've stolen your principles, your mentality, and it's made us be better creators, which has allowed us to live the lives that we get to live and do these things that we love the most. And there's always a cost, I think, to being different and to being weird. There's an upside, but there's also a really, really, really big cost.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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If I'd asked 10-year-old Jimmy, how are you doing? What would he have said?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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You pay that cost most when you're younger and you have to fit into the, the system and you don't get to choose who you hang around with and stuff. But then as an adult, as you said, we all then clap for the unique ones, the weird ones, and we steal from them and we aspire to be them and we learn from them.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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And you have, in the very short amount of time that I've been speaking to you for like a week or something, have blown my mind open. I got to see the behind the scenes of Beast Games and my entire mind as I sat there on the sofa, I remember where I was sat when I saw the behind the scenes, just exploded. And you made me, in that moment, realize how much I'd limited myself.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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As someone that considers themselves to be really ambitious, I'd limited myself. And so I wanted to say thank you, because you're not just doing that for me. You're doing that for tens of millions, hundreds of millions of people all at the same time. And you're giving them the roadmap, but also a blueprint and the mentality and the belief.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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that they too don't have to live the life that school or the system has told them they have. Hit in the box, agreed. Exactly. So thank you so much, honestly, because we need more people like you and I'm your biggest fan. Thank you. I really, really appreciate you. Thank you.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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You're so funny. Some of the most successful, fascinating, and insightful people in the world have sat across from me at this table. And at the end of every conversation, I ask them to leave a question behind in the famous diary of a CEO. And it's a question designed to spark the kind of conversations that matter most, the kind of conversations that can change your life.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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We then take those questions and we put them on these cards. On every single card, you can see the person who left the question, the question they asked, and on the other side, if you scan that barcode, you can see who answered it next. Something I know a lot of you have wanted to know.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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And the only way to find out is by getting yourself some conversation cards, which you can play at home with friends and family, at work with colleagues, and also with total strangers on holiday. I'll put a link to the conversation cards in the description below, and you can get yours at thediary.com.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Why did you want to really be a YouTuber? Because kids say that, but the extent to which you said it and the focus that you had on that particular goal of being a YouTuber, because there's many things you could have focused on.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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You could have been a video game player or whatever, but YouTube is a particularly interesting thing because you're on camera, people are seeing it, there's a metric which decides how successful you are. Was there any element of the on-camera part that was... helping to solve for like the feeling of isolation that you seem to have at that time.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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I think a lot of people can't understand someone being so relentlessly focused on something with the level of, like, commitment and sustained commitment that you've shown.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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It would have had to have been a deep obsession because you were doing it when no one was really watching or paying attention or really when the platform was... There was literally a day when I was 19 or 20 where I woke up

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Was there anything else that you showed that level of obsession to?

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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Consistent, hard problems. I want to talk about that and also Feastables, but you mentioned Crohn's disease there. A lot of people don't know what that is and the impact it has on someone's life. Are you aware of it? I am because I had a team member that had it.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

The Diary Of A CEO with Steven Bartlett

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

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So in order to help support them at certain times when they had to leave and stuff like that, I got a little bit more aware of what it means and how it impacts you. But could you give me your perspective on that?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app. Here's a promise I'm going to make to you. I'm going to do everything in my power to make this show as good as I can now and into the future.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Good luck with that. Good luck with that. I'm going to double your weight.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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We're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show. Thank you. Thank you so much. Back to the episode. Within all your work, what is it that you're aiming to do? And I guess most importantly, equally importantly, who are you aiming to do it for?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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So you're going to have to explain the brain to me in the context you're describing it for me to understand some of these points.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Tell me what I need to know about the brain. I'm going to draw a little picture of it on my iPad here so I can stay with you.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Is that when you're like, what's... Yeah, everybody slows down and you're like, what happened? What happened? Oh, yeah, of course.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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So how would I go about switching into this right hemisphere? If I'm feeling anxious, what would you recommend that I do?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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This is an interesting one. Okay. Sounds like a strange thing to say, but when my partner is not happy and I know she's not happy, but she's not telling me why and I'm around her and I can tell from her vibe, her face, she's not happy about something and I have no idea what it is.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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My breath is short. Yeah. Right. I just feel tense and I become quite impatient because I just need the answer to like alleviate the anxiety. Yeah.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Do you have to do the orange thing the whole time to get into that state?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Okay. Yeah. Okay. So the way I usually sign it is a bit more complicated.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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So what does this mean for me on a day-to-day basis? If I understand the power of this, does this mean that I should draw my name a lot? Or is there something that we can all be doing to alleviate our anxiety and to get us into the right hemisphere of our brain?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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I would approach it slowly or not approach it at all. And I would get down. Yes. And I'd be very gentle and say hello and I'd ask it to come to me.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Yeah, for some reason it just, the volume went down. It's just like the volume has went down. And it made me wonder if, because just by you saying that, it made me wonder if in those moments I should be writing it out.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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You said something at the start. You said that anxiety is like driving over a metal spike in those police chases. That's what I was thinking about, like the police chases where they throw out the metal spikes and the car drives over. Why did you use that analogy? What are you saying there about the nature of anxiety?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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In the making, it usually feels great. Yeah. Like in the process of making. Actually, me and my partner went and did, last weekend, we went and made some art. And I was like stressed and stuff. And so when we went and did this art, I'd like never painted in my life. Yeah.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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So we went to this like random loft and there was this guy there and he had these massive two pieces of cardboard and like loads of spray cans and paint and stuff. And we just painted for... maybe three hours or something, and I was totally lost in it. I mean, that's the way people describe it. They describe it as being lost in it, right?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Get a real job. Yeah. How does this link again back to the brain? So if I'm creating, I'm making some art, I was doing that spray paint thing with the paint and the I'll show you a picture of it after. Cool, I want to see it. But how is that helping me to calm my anxiety?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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And what is that shift in human consciousness that you're predicting?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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This is a related but slightly unrelated topic, but there's a lot of people and certain demographics suffering in different ways at the moment. Yes. There's like a conversation I hear a lot about men suffering with meaning and purpose and those things. And I hear this other conversation about young women suffering and depression and anxiety being on the rise there.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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When you think about those two groups, so like men and young women, what is it that you think is the causal factor of their suffering? Because their suffering is similar and different, right?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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You talked about suicidal ideation earlier on being unique to humans. When we think about suicidal ideation, it's particularly prominent in young men. I think in the UK, the stat is still the case that the single biggest killer of young men is themselves under the age of 45. Wow. So why is that? We talked about meaning and purpose and stuff earlier.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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And that's not that hard to do. Why is it healing for them, doing that, using their skills, hunting, surviving? Because it's what we evolved to do.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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For people that aren't watching video, she's pointing at the studio.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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So what do we do about it? Because, you know, the more I listen to you, I think maybe I should run away. Like maybe I should. I have the funds to run away. I could go forever. And I do wonder. I'd probably be happier. Maybe. Yeah. Maybe I'd start creating though. And then this is what I said. I did a solo episode of my podcast recently. I said, if I ran away, then I'd start creating. And then.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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You know, I might start a podcast on the beach in Bali and then... You would.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Your story... is heartbreaking in many ways, but it's so evidently shaped the person that sits in front of me today because you're at a very young age, which we've not really spoken about much. You were part of the Mormon religion.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Take me into that before 10 years old, how that experience before the age of 10 has shaped the person you are.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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And you remembered that at 28 years old? Yeah. You recalled it at 28 years old?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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You called your mother to tell her you'd been sexually abused and you realized and she said, yes, she knows.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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And after that phone call with your mother where you confronted her about it and she said, that sounds about right, I read that she then denied it after that.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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And she was depressed, right? I was reading through your story about how she spent a lot of time in bed, upset, crying.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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the influence of the religion, was there anything that happened to them?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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The things that happened to you at that age, they left their fingerprints on you as you went through your teen years.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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I was listening to an interview you did where you were describing being, I think, 17, 18 years old and you were thinking about ending your own life.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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How could you persuade anybody that that state of being is even possible?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Why? Why do you think that was so present in your life, those thoughts?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Just for people that couldn't see that because they were listening, when, I don't know if I've just been like messed with in some way, but when I said, I love to vomit, she could push my hand down. But when I said I love fresh air, she couldn't push my hand down. And she was trying both times. She was pushing hard both times. And I would think that I'd be able to resist the forces.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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But when I said I love to vomit, it was like, the only way I can describe it was I wasn't actually connected to my strength. Yeah, exactly. It was like I was inside my head, so I couldn't also at the same time think about you. You're about to push me. Right. It was like there was two different systems.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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So let's get on to that then. Who are you in terms of your qualifications?

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Yeah, well, I think, yeah, one of the things, the reason I say that is because I've been saying on stage and I wanted to see if you thought it was true, this idea, because people ask me all the time, they ask me about meaning and purpose and what decision they should make and should they quit their job or quit the relationship? And my response for the last, I'd say, 12 months has just been,

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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to try and impress upon them that they were born with this thing inside them, which is how you feel. And you've learned not to listen to it because your mother's opinion of which university you go to has like superseded it and Instagram has.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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But I know it's there because I know like evolutionarily you wouldn't be here if your body didn't have signals to tell you to run, to tell you to be scared, to tell you to move away from this person. So I know it's there, but you just probably tuned it out.

The Diary Of A CEO with Steven Bartlett

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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and I say that to people and I've almost never asked them if that resonated with them but I've just been saying it for a while so I don't even know if it's like true but it's just how I experience life because my decision like the reason why I'm sat here now is because of just I quit a lot of stuff

The Diary Of A CEO with Steven Bartlett

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So like, and I quit. People go, you're so young. It's like, actually, it's not that I made great decisions. It's just, I think the skill of quitting was one that just came naturally to me. So like, I don't like being at school. I stopped going. I don't like university. I left after the first lecture.

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I started a business, did it for two years, quit that business out of the blue, started another business, did that one for six, seven years, quit that one out of the blue. I love it. And it was all like, I didn't need to have a place to go to. I didn't need to have like a better option. It was just this doesn't feel good.

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But that's kind of running off the cliff. Yeah, it is a bit.

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What if you don't want to do it, but there's something telling you that you have to? So it could be like a horrible work meeting or that event you've been invited to with that person, which you don't particularly like anyway, that baby shower you don't want to go to.

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When it comes to food, I trust my gut and I trust Zoe, a business I'm an investor in and today's sponsor of this podcast. All the nutritionists I've spoken to have highlighted just how misleading information is out there when it comes to food. Take healthy halos. The claims you see on packaging that say things like low sugar and nothing artificial are often a sign of foods to avoid.

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Have you ever noticed a health claim on fresh fruit? You probably get my point. Understandably, there's loads of distrust out there. Who should you turn to for accurate information? I use Zoe, which is backed by one of the world's largest microbiome databases and most scientifically advanced at-home gut health tests. Zoe gives you proven science whenever you need it.

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As a Zoe member, you'll get an at-home test kit and personalized nutrition program to help you make smarter food choices that support your gut. To sign up, visit Zoe.com and use my code Bartlett10 for 10% off your membership. That's Zoe.com, code Bartlett10. Trust your gut. Trust Zoe. From the person you were at, what, 32 years old? Just before 32 years old, you were saying?

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Well, throughout your teenage years to the person you are now. How radical is the difference? So if I met that 19-year-old teenager and she sat down here… I just went back for the first time in years.

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Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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And if she turned to you and said, Dr. Martha Beck, what is step one? What would you say to her?

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Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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When you say that, are you referring to the anxiety spiral and those kinds of things?

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One of the things you talked about was when you saw the light during that surgery. Like when people hear you say you saw a light during surgery, people think, well, you're on morphine or something.

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Why truth emerged from that? Because you say, from what I've understood, that you vowed not to lie.

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Yeah. As part of you stepping in, when you step into your truth, so the body knows, from what you've said, the body lives in a better state, a less anxious state, I imagine.

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You know what it is? When people think about stepping into their truth, the reason they probably don't is because there's consequence to that, or at least there's a short-term apparent consequence. I might lose my job. When people think of truth, they think of speaking your mind. In the modern world, you speak your mind, you might lose everything.

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Who have you worked with on a one-on-one basis? What are the different types of individuals that have asked for your help and support?

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How do you know what your true nature is? Is there such an exercise one can go through to figure it out?

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Okay, so the absence of all psychological suffering is my true nature. Yeah. So is my psychological suffering caused by being not in my true nature?

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As part of you stepping into your truth, you realized that the relationship you were in with your husband at the time was not the relationship you wanted.

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There really is something to that. There really is something to this idea that when you follow your truth, you'll live a countercultural life. Yeah.

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I don't think it's embarrassing. I've got friends that, I've got a good friend of mine that's, that is married, but also in love with another couple. So they're like a four and they like raise the kids together and stuff.

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I mean, there's nothing it's it's, this sounds so strange to say, but for me, to me, it's actually quite inspiring because it must take a lot of.

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something to accept that people are going to be judgmental and to do it anyway yeah yeah i mean i'm like oh god i wish i had the like if that's how i felt would i be the type of person that would be strong enough to follow that feeling if that's like how i felt or would i just bat the feeling away i actually think i'd bat the feeling away and i don't like that about myself because because of consequence and the consequence for me would be in my head it would be quite grave

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Yeah, so it's going to be written about everywhere and people are going to think, they're going to tweet me all day saying, Steve's dating five people or whatever.

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We talked earlier on about meaning and purpose. You said the billionaires when they come to you, but really anyone that comes to you is all trying to figure out their path in life, their meaning, their purpose. It's a big, big question. What are the lies we're sold about finding our purpose?

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captivity freedom um any situation it has to work before i'll say i'll put my stamp on it and say yeah i think that works and who when you talk about you know helping billionaires what do they come to you seeking do they just express symptoms or something

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Because I have a lot of kids in my DMs that DM me and say, Steve, I can't find my passion or I can't find my purpose. And I never really know what to say to them.

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I bought the house this year, so I've been working a lot, and it's only really at the end of the year that I get to go there, so I don't really know South Africa well yet.

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That's kind of how I just felt really calm. Yeah. And I was thinking about, I was trying to look at the space in between.

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So if someone sends me a DM and says, I can't find my purpose in life, what do you suggest I respond?

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And by deep gladness, how I interpreted that was the thing that makes me happy or the thing that makes me feel good?

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Amen. What is the most important thing in your new book, Beyond Anxiety, Curiosity, Creativity, and Finding Your Life's Purpose, that we haven't talked about yet?

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Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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Dr. Martha Beck, we have a closing tradition on the podcast where the last guest leaves a question for the next guest, not knowing who they're leaving the question for. Okay. And the question that has been left for you is... This is a tricky one. And you can interpret this however you wish.

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What do you think separates a great story from just a good story? Easy.

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Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

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A good story is when bad things happen to good people. But a great story is when bad things happen to heroes.

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You clearly have a great story. Oh, thank you. So do you. Because you are clearly someone that is a good person that bad things happen to. So now you're a person where bad things have happened to someone that me and many others consider to be a hero. because of all the wonderful things that you've done. It's interesting, because I thought I understood the subject matter of anxiety.

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And I think I was of the mind that it's something you attack, you throw things at. Much of society says the key to curing anxiety is just you throw pills at it or something else. But you've given me a whole new perspective on what it is and also how to navigate in a world that's increasingly more anxious. And I'm sure you've done that for many other people.

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In a way, that's really, really honest, really rooted in science and really accessible. I hope so. Thank you so much. That's genuinely the words that I mean. I'm not lying to you. Thank you. I highly recommend anybody who's resonated with any of this conversation, please go and get this book. It's fantastic.

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It has these wonderful areas where you can engage with the book and there's some sections that you can write in. But it's just a wonderful book. And I think it's a wonderful book for anybody that's struggling. And I say struggling or suffering in all your forms. That's trying to understand what that means and how to channel it into your own hero's journey of sorts.

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So Dr. Martha Beck, thank you so much. It's been such an honor and privilege to meet you. And I hope we have more conversations in the future.

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Isn't this cool? Every single conversation I have here on the Diary of a CEO, at the very end of it, you'll know, I ask the guest to leave a question in the Diary of a CEO. And what we've done is we've turned every single question written in the Diary of a CEO into these conversation cards that you can play at home.

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So you've got every guest we've ever had, their question, and on the back of it, if you scan that QR code, you get to watch the person who answered that question. We're finally revealing all of the questions and the people that answered the question. The brand new version two updated conversation cards are out right now at theconversationcards.com. They've sold out twice instantaneously.

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So if you are interested in getting hold of some limited edition conversation cards, I really, really recommend acting quickly. Quick one, want to say a few words from our sponsor, NetSuite. One of the most overwhelming parts of running your own business, as many of you entrepreneurs will be able to attest to, is staying on top of your operations and finances.

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Whether you're just starting out or whether you're managing a fast-growing company, the complexities only increase. So having the right systems in place is crucial. One which has helped me is one called NetSuite. They're also a sponsor of this podcast. And NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, and HR into one fluid platform.

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With this single source of truth, you'll have the visibility and control to make fast, informed decisions, which is crucial in business. I remember the chaos of scaling my first business and trying to keep everything in order. It was an absolute nightmare. And it's tools like NetSuite that make this easier. So if you're feeling the pressure, let NetSuite lighten the load.

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head to netsuite.com slash Bartlett and you can get a free download of the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

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So if I'm feeling anxious, what would you recommend that I do?

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Quick one before we get back to this episode. Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us. And this really is a dream that we absolutely never had and couldn't have imagined getting to this place.

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I just wanted to ask you, you know, of all the things you could have written about at this exact moment in time, you chose to write a book about anxiety. It's called Beyond Anxiety, Curiosity, Creativity, and Finding Your Life's Purpose. Why did you choose that subject and specifically this word anxiety above everything else you could have written about?

The Diary Of A CEO with Steven Bartlett

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You used a word there, you used the word explore, as it relates to different diets that you've written about in your book and that are available online. From what I understood there, you're not saying that one diet is the right diet for everybody. You're saying that it's almost, the word explore suggests sort of experimentation, personal experimentation.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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And what worked for you in that case might not necessarily work for someone else in a different situation. Is that accurate? Yeah.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Dr. Georgia Ede, how do you define what it is you do?

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Nourish, protect, and energize. And then beyond there, you said there's a level above that. So that's the sort of fundamental level. Beyond there, you go into sort of personalization. What's best for you? And is that where this sort of trial and error comes into play?

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This is a fairly new phrase, metabolic psychiatry. Am I right in thinking that?

The Diary Of A CEO with Steven Bartlett

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This keto diet, you did a study on the ketogenic diet. Got the study here. The ketogenic diet for refractory mental illness, a retrospective analysis of 31 inpatients. What is the ketogenic diet for someone that might not know?

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Can you tell me about what you learned in this study and what this study concluded?

The Diary Of A CEO with Steven Bartlett

Keto Diet Specialist: What The Keto Diet Is Really Doing To Your Body! Can It Cure 43% Of Mental Illnesses? The Truth About The Keto Diet!

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So there's a few things that spring to mind when you talk about this study. The first is that they were inside a hospital.

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In the case of these 31 adults, so a certain proportion of them, was it 28 that managed to see it through?

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28 saw it through. Had I just restricted their calories, for example, but kept them on whatever diet they were on, would I have seen an improvement as well?

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If these people had done the Mediterranean diet, would they have seen the same consequences? I imagine they were probably on the Western diet, like the American diet, which is ultra-processed, high sugar. So bringing them into a controlled environment and just depriving them of that would have surely caused just that on its own would have been beneficial.

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Sustainably. Use the word sustainably there. That's kind of always been my challenge with the keto diet is being able to stay on it. I mean, you saw in this particular study that even trying to get people to do it for two weeks resulted in some portion of them dropping out. Yes. Why is it so hard to stay on the ketogenic diet?

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I've managed to do it for, I was saying to you before we started recording, once a year, around this time of year, I do it for about eight weeks. And it has a really profound impact on a A lot of my life, it helps me feel more focused. My body composition radically changes faster than any other diet or thing that I've ever tried, faster than just exercise alone.

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Keto Diet Specialist: What The Keto Diet Is Really Doing To Your Body! Can It Cure 43% Of Mental Illnesses? The Truth About The Keto Diet!

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In your work, you talk a lot about the ketogenic diet. Why is that so prevalent in your work?

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I sleep a little bit better as well, I noticed. But you've been doing it for a long time. You've been doing it for roughly, what, almost 10 years?

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Because when you're trying to prescribe it to somebody who has got, you know, treatment resistant depression or is really suffering in some way, I imagine they'll find it even harder than I do.

The Diary Of A CEO with Steven Bartlett

Keto Diet Specialist: What The Keto Diet Is Really Doing To Your Body! Can It Cure 43% Of Mental Illnesses? The Truth About The Keto Diet!

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I find what you've said there to be sort of true in my experience, especially in the context of the rollercoaster analogy. So when I'm not on ketosis, I do feel like sometimes I'm in a bit of a rollercoaster of like temptation, craving, etc. And then when I do ketosis and I get past the first week or two, the rollercoaster seems to stop. Right. I'm off the roller coaster.

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It's then maybe six, eight weeks later, you're busy, life happens, you're traveling, you're tired. That temptation creeps in and it just takes that one moment of weakness in my head to then fling me off ketosis and all my effort is gone.

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And in my head, the way I've always thought about it, and I'm sure this is wrong, but I've thought about it like it takes a couple of days to get into a state of ketosis. And then once you're in, and I usually get a headache on my way into ketosis. I feel a little bit bad on the way in. And then once I'm in there, it's fine.

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So when I have something that breaks my keto, this is what I refer to, me and my girlfriend talk about it, I've broken my keto or whatever. I think, oh my God, I've got to go through another headache and another five days of... you know, getting back into it. Is that correct?

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I guess most people don't even know what foods are included in a keto diet because most diets are restrictive to the point that people think they just make your life miserable. But what are the sort of big misconceptions you've seen with the foods you're able to eat on a ketogenic diet?

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Is ketosis a state? Is it like a binary state, like now I'm in ketosis and now I'm not?

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And what is your sort of academic and career experience? What's that? Can you run me through that sort of timeline?

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And when you say ketosis, again, you're not saying the keto diet. You're saying the low levels of glucose and insulin in the blood. And that can be achieved by calorie restriction, potentially fasting, I guess you could achieve it, and other diets like the Mediterranean diet if administered in the right sort of doses, right? Yeah.

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And you talked about children there. One of the big conversations at the moment around children is the rise in ADHD diagnosis. And there's a lot of different sort of thoughts on the causal factors of this and what is it that's making children be diagnosed at higher and higher rates with these sort of neurodivergent disorders.

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Is there any evidence to suggest that what we're eating is playing a role in these neurodivergent disorders?

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Diet modification isn't widely prescribed as a way to alleviate ADHD symptoms, is it? As of 2019, major health organizations, including the American Academy of Pediatrics and the National Institute of Health and Care Excellence, do not recommend dietary modifications as standard treatment for ADHD due to insufficient evidence.

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A 2014 review found that elimination diets might offer minor benefits in a subset of children, particularly those with food sensitivities or allergies. However, these benefits are not substantial enough to advocate for widespread dietary changes in ADHD management.

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Can they all be treated by, because I was, I guess, technically diagnosed with ADHD, but I don't take any medication for it. It's a personal choice. I personally just don't think that the net impact it has on my life is worth taking any medication. I also have friends with ADHD who have significantly worse symptoms. When I say worse, I mean more pronounced symptoms than I do.

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So my personal decision was just not to take the medication. However, I sat here with a guy called Dr. Amen, who has a daughter who had ADHD. She got the medication and it turned her life around. Like she went on to become super successful, but was like struggling in school. So it's really difficult, isn't it? Because it's such a personalized sort of personal decision. And...

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Some people have it more extreme and in a way that makes their life more dysfunctional than others. You know, some of my friends do really say, they say, I took this medication for my ADHD or my attention issues, whatever. And it's been revolutionary for me. They just like, they just offload on me how profound it's been for them. So I guess it goes back to being a personal.

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Has there been any studies on the link between the ketogenic diet and ADHD?

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Is it hard to establish cause and effect there? I was thinking about the diabetes one where if you've had ADHD, maybe your life has been harder. Again, I don't know what I'm talking about here, but maybe your life has been harder. And if your life has been harder, you're more likely to be obese, potentially, if you've had more stress and you've had a worse, more challenging job.

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And will a test be able to exclude these sort of confounding factors to the point that we'll know for sure?

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At my company, Flight Studio, which is part of my bigger company, Flight Group, we're constantly looking for ways to build deeper connections with our audiences, whether that's a new show, a product, or a project. It's why I launched the Conversation Cards.

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I've relied on Shopify before, who's a sponsor of today's podcast, and I'll be using them again for the next big launch, which we'll hear about soon. And I use them because of how easy it is to set up an online store that reaches all of you, no matter where you are in the world. With Shopify, the usual pain points of launching products online disappear completely.

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No matter the size of your business, Shopify has everything you need to make your business go to the next level and better connect with your customers all over the world. To say thank you to all of you for listening to my show, we're giving you a trial, which is just $1 a month. You can sign up by going to Shopify.com slash Bartlett. That's Shopify.com slash Bartlett.

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Or find the link in the description below. And for people that have food addictions and binge eating problems the ketogenic diet i guess it's knocking you off that roller coaster well being in a state of ketosis is knocking you off that roller coaster of craving eating craving eating craving eating is that accurate is that what it's doing

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The gentleman you mentioned in that case study a second ago, you referred to as Carl, which I guess is a cloaked name. He's the one that had the bipolar disorder?

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Presumably there's like a significant social component to mental illnesses as well, right?

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There's a couple of key things people always talk about when they hear the carnivore diet. The first is they say there's nutritional deficiencies to the diet that aren't sustainable. So if you eliminate certain food groups like fibers, vitamin Cs, vitamin E, magnesiums, etc., which are essential nutrients, then you're going to have problems.

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So could you last on a true carnivore diet without getting some kind of like gut microbiome issue or some kind of – because you need fiber, right?

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I thought it was good for like digestion and your gut microbiome and stuff like that.

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A lot of people tell me that it prevents glucose going into the blood or something.

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I read here fiber is traditionally considered essential for feeding beneficial gut bacteria and promoting regular bowel movements.

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Can someone exist on the carnivore diet, like the extreme version of the carnivore diet, for a long time without any supplementation?

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Many of the people that choose a keto diet do it for very sort of superficial reasons. Sure. I think it's probably one of the reasons why I do it once a year for a couple of weeks. Why does it help you to lose weight? Is that, again, just because of calorie restriction?

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I'm on Amazon now. It says sort of $50 or there's ones for $40 as well.

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Interesting. Okay. I think I'm going to try one. I've never actually done one before. So I guess I didn't really know if I was in ketosis or not, but I just...

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In terms of energy, there are so many reasons why I'm a big matcha fan, if you don't already know by now. And so much so that I actually invested in the UK's leading matcha company called Perfect Ted. And one of my favorite Perfect Ted products is these delicious matcha pouches that come in every flavor from salted caramel to peach flavor to mint flavor to berry flavor.

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One of my favorites is this vanilla flavor, which I'm going to make... in just two seconds. You just take this mixer here, get a little bit of the powder, pop it on top of the shaker like that. Put the lid on. Shake, shake, shake. Delicious. If you haven't tried this yet, you can find Perfect Ted at Tesco and Holland Barrett stores or online where you can get 40% off with my code DIARY40.

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part of your work sort of overlays with psychology you know when someone comes to you and they've they're experiencing some anxiety or depression or something and they're describing their life and their life is full of trauma and hard things and they got fired from their job it seems a little bit peculiar to talk to them about diet in that moment it seems peculiar

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Do you ever think first about some kind of psychological prescription?

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Is there a particular case study that comes to mind when you think about this? Is there a most prominent case study or a first case study that was a eureka moment for you?

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As it relates to anxiety, what does the research say about the role that keto can play in reducing someone's anxiety?

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There's some studies that I just found. A 2023 systemic review examined the efficacy of low-carbohydrate ketogenic diets in treating mood and anxiety disorders. The review highlighted potential benefits but emphasized the necessity for randomized controlled trials to establish definitive conclusions. That was the Cambridge University Press.

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And slightly separate to that, on serious mental illnesses, I think you talk about this in your work as well,

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A 2024 pilot study conducted by Stanford Medicine investigated the effects of a ketogenic diet on participants with schizophrenia and bipolar, and participants reported improvements in energy, sleep, mood, and quality of life, suggesting that ketogenic diet may stabilize brain functions and serious mental illnesses as well. Really, really fascinating. Really fascinating.

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I never really thought about the ketogenic diet's impact on my mental health. I used to think, I'll be honest, the reason I do it is it helps me become more focused. It changes my body composition. And really at the end of the year for me, or at the start of the year, it's a nice way to kind of reset. That's kind of how I see it. I want to come into the year feeling good and strong and focused.

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So I do it over sort of Christmas, New Year, January time, every year with my partner. But I never really considered the downstream consequences, things like mental health and those other things. But it makes sense. We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for.

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And the question that's been left for you is, what would you say to someone who wanted to have less regret and more contentment and peace on their deathbed?

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Thank you. Thank you for writing this book because it's such a comprehensive analysis of this. poorly understood link between the things we put in our mouth and the impact it has on our mind holistically. I don't think enough people, especially if we think back decades, even thought to really uncover this sort of link.

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I never, I think before even starting this podcast, never really understood the concept of metabolic psychiatry and that there was an association between the two. The great thing about your book is that you don't need to be a scientist to understand it.

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It's clearly written for people like me who don't have a profound knowledge of science and medicine and psychiatry, but are able to learn and advance the decisions we make just by reading your book. It has been such a smash hit for so many people. I was looking at some of the reviews earlier on and people really, really love it. You wrote it, you published it this year, January?

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And I highly recommend anyone that is intrigued by any of the subject matters that we spoke about today to go and get a copy. I'll link it below. And it has some extraordinary people on the back who, some of which I've interviewed, at least one of which I've interviewed in Jason. Is there anything else you wanted to say about who this book is for?

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A powerful plan to improve mood, overcome anxiety, and protect memory for a lifetime of optimal mental health. Thank you so much for the work that you do.

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Do you know that 80% of New Year's resolutions fail by February? It's because we focus too much on the end goal and we forget the small daily actions that actually move us forward. Those actions that are easy to do are also easy not to do in life. It's easy to save a dollar, so it's also easy not to.

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Making one small improvement each day, one tiny step in the right direction, has a big difference over time. And that is the 1% Mindset, which is why we created the 1% Diary, a 90-day journal designed to help you stay consistent and focus on the small wins and make real progress over time.

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It also gives you access to the 1% community, a space where you can stay accountable, motivated, inspired, along with many others on the same journey. We launched the 1% diary in November and it sold out. So now we're doing a second drop. Join the waitlist at thediary.com and you'll be the first to know as soon as it's back in stock. I'll put the link below.

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Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learned just how crucial having the right systems in place is. One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system.

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Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode.

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We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite. So if you'd like to learn how it can help your business, head to netsuite.com slash Bartlett and free download the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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Another point for founders who are getting their work copied. Because everything you've just said actually should give a founder who's having their work copied, their t-shirt designs, their content copied, huge amount of peace.

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Because if I need to know steps one, two, three, four, five, up the staircase to success to be able to predict step six, then if someone's just copying your step five, you should be at total peace because they don't know. Yeah. the foundations that would lead to the next step. And that's what we see as podcasters. Podcasters copy you, they'll copy your thumbnail, your title, your whatever.

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Yeah, yeah. But the piece that I have is, honestly, I say to the team all the time, if that's the thing that makes us special, we're fucked anyway. Like if it's the thumbnail or the this or the how we do this, if it's the trailer that made us special, we're fucked anyway. But also there's a set of principles. We call it the iceberg. The 99% of what we do, you can't see.

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Amen. I have nothing more to add. The last thing I want to talk to you about is, it's really like a three-part thing. It's hard work, love, and happiness. And I put them together intentionally. One could say work-life balance, love, happiness. I think these things are kind of fundamentally intertwined. But how do you think about it? You're someone that's known as being very obsessive.

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um very into your work to say the least um you have a wonderful partner who seems to be aligned i know oh super okay good she's hardcore so let's go through it work-life balance hard work love and happiness okay if we start with work-life balance it was that shit question beliefs on it yeah

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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The goal clearly for you then is the hard work itself and not a certain place you're trying to get to necessarily.

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Earlier on when we were talking about... Sorry, that was a long rant. No, it was beautiful. So a couple of takeaways from it. But earlier on we were talking about being a great content creator is a byproduct of having the courage to be yourself. And from that, everything you just said... My soliloquy. Yeah, I also gleaned something similar, which is...

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being happy requires the same thing, which is the courage to be yourself. And in both, in the previous analogy, you said everybody is unique and that is their value as it relates to showing up in marketing or with whatever product they have.

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But also when I think about Alex's story, your story, and all you went through with your father and the early experiences in that consultancy firm, the gym, the fur place you worked, logically from first principles, the thing that's gonna make you happy because you are completely unique, is going to be completely different from everybody else.

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Like, to varying degrees, depending on how you're sort of defining your early experiences are. But I actually think we talked about the courage of being yourself. There's also the courage of being happy.

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And with the courage of being happy, you have to withstand public pressure, the shoulds you said from your parents, whatever, from social media, especially as you become a bigger creator, to actually just listen to how you feel every day.

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What you also said is that in the face of guaranteed misery, any option is better. Yeah, it's real. You get to live once. So why would guaranteed misery be better than any available option?

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Alex, thank you. That was such a beautiful way to end. It's so interesting because if people attack you for that, I just wanted to give my own perspective. When I hear you say these things about not enjoying holidays and things about your relationship with Leila and how that happens, for me, I feel even if I don't agree with 100%, I probably get to 95% to be honest with you.

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The fact that you're telling me that you're different makes my difference, whatever it might be, feel acceptable. Do you know what I'm saying?

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Because when I heard you say these things and I go, oh my God, Alex feels like he's different from the normal two. We might not be, me and Alex aren't the same, but we both feel inherently like we're... not playing by the rules and therefore in some way getting life wrong based on this like public narrative of the way we should live our lives. I thought, oh, amazing.

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I remember watching the video where you talked about not liking going on holidays and being like absolutely obsessed and me thinking, oh my God, I'm so fucking glad he said that. Because deep in my heart somewhere, I felt a guilt.

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A guilt. And I'm like, where did the guilt come from? Right. I'm doing it something that I love every single day, but I feel guilty. Well, I feel guilty because of other people's shoulds, right? So please, Alex, despite any critics that might be out there, please continue to have the courage to be yourself.

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Because you have no idea how it's making a group of weirdos that feel like they don't fit in feel heard and understood for their variance.

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We have a closing tradition on this podcast, as you know, where the last guest leaves a question for the next guest, not knowing who they're leaving it for. I'm laughing because it's so ironic.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Amen. When you're thinking about what to pursue, so say you've left the job, you've quit the thing, when you're thinking about what to pursue, how much of that is a decision derived from self-awareness?

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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I highly recommend people go and check out the new format you launched on your YouTube channel. It's titled Building a $1 Million Business for a Stranger in 56 Minutes. It's kind of like a new take on Shark Tank, but it's more actionable, more practical. It's what you referenced earlier. And I know it took you many, many, many, many hours to perfect it.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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But it's a really interesting format that I think YouTube is seeking because it's so actionable and practical. And I highly recommend, I'll link that below, but I would also highly recommend people go and check out these books. I mean, they've been, to say they've been smash hits is a massive understatement. Yeah. Thank you. I mean, I just see it everywhere.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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I feel like it's a prerequisite of any entrepreneur's toolkit when they're starting and they're trying to figure out frameworks for scaling a business, making sales, generating leads. And I know there's another one on the way, which you won't tell me about, but I know it's coming this year, which is volume three of this format. And I'm exceptionally excited to see it.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And for any entrepreneurs out there that are looking to get in business with you, I highly recommend they go check out acquisition.com. Because there's so much there, regardless of where you are in the cycle, whether you're starting out, whether you're scaling up, whether you're looking for advice, acquisition.com is the place to be. Thank you, Alex, for your generosity. I appreciate it.

The Diary Of A CEO with Steven Bartlett

The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And thank you for all that you do. Thank you for being weird and different. Because like that's, again, that's the value. That's all the value in the world. We don't need more of the same. We need people that have the courage to be themselves and the courage to be happy. And that's exactly who you are. And I really, really appreciate it. Thank you so much. Isn't this cool?

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Every single conversation I have here on The Diary of a CEO, at the very end of it, you'll know, I ask the guest to leave a question in The Diary of a CEO. And what we've done is we've turned every single question written in The Diary of a CEO into these conversation cards that you can play at home.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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So you've got every guest we've ever had, their question, and on the back of it, if you scan that QR code, you get to watch the person who answered that question. We're finally revealing all of the questions and the people that answered the question. The brand new version two updated conversation cards are out right now at theconversationcards.com. They've sold out twice instantaneously.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Because, you know, someone will look at you now and be like, oh, no, Alex did this, so I'm going to start a acquisition.com, you know, or they'll say, I saw Steve Jobs did that thing with the computers, I'm going to start Apple. Yeah, right. Or Elon, I'm going to do the spaceships. How much do you have to know thyself to know what to pursue?

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So if you are interested in getting hold of some limited edition conversation cards, I really, really recommend acting quickly.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode.

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Alex, if someone's just clicked on this conversation and they're considering listening for the next couple of hours, based on everything that you do for the millions of entrepreneurs that follow you, that read your books, can you tell me exactly why you believe they should stay and listen and who should stay and listen?

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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So if someone walks up to you in the street and they say, Alex, what idea should I pursue? I've just quit my job.

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And why does that matter, the pain part? What leverage and advantage does it give you for the next five years?

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And that hypothesis will be, for an investor, so much more compelling because you lead with a story as opposed to logic.

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When you were talking about the breathing example with your nose, it's funny because if you had sat down and said to me, Steve, I've made these like breathing nose strips. They are better. They're 20% more durable. They expand your nostrils by 20%.

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It is multiples less compelling than you telling me that story you just said about being a kid, having breathing problems, trying to solve this problem for yourself. And it's funny because that story you told versus the sort of rational logical approach or the benefits approach, is your marketing campaign for the next five years on TikTok and Instagram. It's, I had a problem.

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I tried everything and solved it for myself. There's almost like nothing more compelling and believable. We see that in Dragon's Den. We'll be sat there listening to these pictures all day. Then someone will come in and say, I had ADHD. I tried energy products. They all made me crash. So I went out and solved this problem for myself.

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And we're on edge because we almost can't argue with it at that point, you know?

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So interesting, because as we spoke there about the reason why the story was so much more compelling, it was back to the amygdala. It was back to emotion. And it's funny because we said a second ago that when someone's thinking about quitting a job, they're like so in their amygdala, humans run mostly on their amygdala.

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So when we think about pitching, we should really be aiming at the same part of the brain. which is what you did when you showed me that you were sleeping as a kid with your hand stretching across your face. I immediately felt sorry for you, felt sympathy. And I immediately believed that if anyone's going to solve this problem, it is this fucking guy who's been through that pain.

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For the people that are at zero, what is it that they're typically coming to you to help them with? So if you were one of them, what is it that they want from Alex or Mosey?

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My girlfriend's the same. What? Oh, really? Yeah. Two surgeries, which she's coming up to her third one now. We've tried all the nose drips. I saw you wearing one. I bought that one for her. And so there's a lot of people watching right now and there's something going on with these bloody fucking like noses. People shouldn't like, we're doing something.

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What do you think the cheat code is then? So I've got my idea. What do you think the cheat code is in 2025 to win at the game of attention? Like there's got to be some new rules here because we've got AI, we've got new platforms, we've got new media. I'll give you a hypothetical business idea. I'm going to be a personal trainer.

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I picked that because everyone can do it and it's a saturated industry. If I'm a personal trainer in 2025, how should I be thinking about building attention?

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This overarching point you said there about being yourself, as I was thinking about it, I was thinking, gosh, do you know what? The thing that all of my favorite creators and the really successful creators have in common is they all have, and I use these words intentionally, the courage to be themselves. Yeah.

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Because I'll tell you what, when I was starting out as a content creator and I look back, I was showing one of my team members the other day, the things I used to post, it was like, everything happens for a reason. It was cringe, cliche fluff. And it took me several years to almost relax into just realizing that the game here was to get to the point where I could be myself on the internet.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And actually that was the most high value because of, you know, of what you said, it's the And it is the winning strategy for 2025.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Well, you said a second ago, you're not sure why that is. But by very definition of it being unique, that means that there is no blueprint. There is no person that's come before you and proven that it works. So the courage of being yourself, there's only one Stephen Bartlett. So if I'm truly myself, it's never been done before. That means that the risks are unknown. The upside's also unknown.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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But so again, going back to our hate of uncertainty, it makes much more sense for me to try and copy you because I can see a blueprint there. than to run the risk of being yourself. And you are someone, I have to say, who is running the risk of being yourself. And actually, as someone who's observing you, now I know who you are, and I now know who you're not.

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And it's important for me as someone that follows your work, that actually I see consistency, because I've established Alex and Rosie's values. And anything that diverts from that is actually less valuable, because as you say, it's more like everyone else and the things I've had before. But it's also, it wouldn't feel true anymore. Yeah.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And this is something that even as a creator myself, I have to fall back on is my audience know who I am now, for better or for worse. They're not going to learn anything new.

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Yeah. I don't know. I think a lot of the time we end up over-focusing on unreasonable people, which is a war we can never win anyway. Because you say that to me. I think it was like I had this guy, the therapist on my podcast, who I then spoke to after the podcast. And he basically broke it down to me. He was like, there's 20% of people that just absolutely love everything you will ever do.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Like you could say anything. They're just super fans. There's 80% of people that are actually like, he said there's 60% of people that are really reasonable. They don't speak.

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They just watch their like reasonable... The silent majority. And then there's 20% of people with no matter what the fuck you do, they're going to be... This is like, don't spend your life focusing on the 20%. The quiet majority, the 60%, they don't tweet. They just chill. And then the 20%, you know, they're your evangelists. But, you know, I find myself falling into the trap of...

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Yeah. And one of the great entrepreneurs I interviewed on the podcast said to me, when it comes to marketing and branding and this sort of attention conversation we're having, she said to me that in order to reach your 80%, you have to piss off your 20%, or at least be willing to piss off your 20%. It was Jane Warrung, who's the founder of Demologica,

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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global beauty brand with i think hundreds of thousands of people and she sat and said to get to your 80 you have to be willing to piss off no actually fuck she said to get to your 20 you have to be willing to piss off the 80 and from a branding perspective it makes so much sense because when you stand for something clearly which you do you inadvertently stand against you have to if you draw a line there's there's there's a side on either side and you have to say like i'm on this side

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Yeah. And they were willing to say that for the first time ever. Right. I posted it on my LinkedIn and it was 50-50. Yeah. I'd say it was actually more like 80% of people were either neutral or pissed off. Really? Yeah. And 20% of people were like, that is me. I am a Nike person. And for me, when I saw that, I thought I want to buy some Nike shorts.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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How important in this game of building and starting is people? Oh, very. Hiring question. I'll tell you why I asked this question, because when I look at my portfolio, early stage first founders never seem to understand the importance of hiring in people.

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And I bang my head against a wall trying to convince them that actually the game they're playing is in the word company, group of people.

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I think the reason why first time founders feel like they have to learn this lesson themselves is because everything you've just said is an unknown unknown. Like they don't even know that they don't know it. So they stumble, they hire the sales guy because they were their friend from high school and then fucking, and then they go through the pain.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And I say this because I'm so unbelievably passionate about it. I went through the same BS. I hired my friend who worked at Prada to be our account. I hired a guy I met at a rap battle to be my marketing director who was literally playing video games for a living. at 30 years old. And I went through this whole thing.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And then maybe three, four years into my first business, I accidentally hired someone great. Like through no intention of myself, accidentally. And I saw the net impact they had. And I thought, oh my God, over the coming years, I learned that the game, the fundamental game here was, as you said, assembling the best group of people.

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How, if I'm a first time founder, can I put a system in place where, to make sure that even though I don't know what a good salesperson looks like, even though I don't know what an ex-good person looks like, I still attract them to my company.

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Can I say something as well? The other epiphany revelation I had was the star hired stars. And so I think her name's Katie Leeson. Of the 10 people she then hired, nine of them became the best people in my company. And also, I'm not going to say his name, but someone else in my business, a C player of the 10 people he hired, he and everyone he hired was fired.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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This is another quality of really successful founders that I've noticed, which is what you just said, is the ability to have the hard conversation sooner. And in my portfolio where there's first-time founders, they're coming to me and in our monthly meeting saying, God, there's this guy who's running the e-com division and he's so bad and I'm having to do the job for him.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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What do I do about it, Steve? But then they come back to me two weeks later and they're like, he's still there.

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And you're like, what are we talking about here? I remember asking him at such a meeting, does John know that you're unhappy with him? Oh, yeah. No. So there's this quiet dissatisfaction, which I think is a virus, right?

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One of the things that's so central to that is we were saying about giving people feedback. And I wrote down most companies and most entrepreneurs and founders are scared to give petty feedback.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Because if, like, I might notice you making a slight error.

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But it feels petty to point that out. It feels like I'm some kind of rude dictator.

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Why is that so important? And how do you create an environment? I'm totally good at that. Yeah, I know, but a lot of people aren't. I have lots of managers on my teams and they don't want to offend people. Their central focus is too much on being nice and it's...

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It's interesting because it goes back to something you were saying earlier, where you were saying specifics versus vague. Yeah. Prefrontal cortex versus amygdala. Like an insult is amygdala. Totally. Can't do anything with that. But if you make it specific, then action is more likely to occur. And useful action is more likely to occur.

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On this point of a person who's listening now, who's an entrepreneur, they've got a business and they're thinking about making those first hires. I wanted to throw a proposition at you to see what you thought of this. One of the things that I think can help you not fuck up in the hiring process, especially early, is if you just live it with the permanent assumption that you are bad at hiring.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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So I live with the permanent assumption that I'm bad at hiring because I've got biases. There's things I don't know about certain things, etc. And when you start with that assumption that you are really, really bad at hiring, you try and decentralize the decision making. So one thing I say a lot to startup founders is...

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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If you're hiring a salesperson, create an interview process where there's five people and one of them might be you and the other four are the best salespeople you've ever encountered in your life. Like who sold you your house? Yeah. And ask them to be part of the interview process. How does that sit with you?

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All of that requires them to know if the person's not bullshitting. And also to know like what metrics matter, right? Because someone could sit in an interview for my first time founder, say a bunch of big complicated words. It sounds good. I hire them. And that's really what I'm trying to mitigate here is how do I not let a bullshitter pass me?

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You said something during that explanation. You said you were talking about your founding partner at school, and you said that he was pursuing a CTO. And he said, if we can get this guy, he'd be amazing. So many entrepreneurs that are starting in business have that thought sometimes.

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They think, if I could just get that guy from that amazing company to come join our garage where we're building this new startup, it would change our fortunes. But how? How do I get a truly exceptional person who is being paid shit tons of money, who has a comfortable job, who has security to come join me in my bedroom?

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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So what would it take? So many of the books that you write and so much of the content you make centers on this idea of sales. Yeah. And it is a sale, isn't it? Totally.

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And I always think about the Steve Jobs quote where he met with, was it John Sculley, who was working at like Pepsi and he said, do you want to continue selling sugar water for the rest of your life or do you want to come change the world? Yeah. How does that sort of emotional, psychological element of the sale factor into persuading someone exceptional to come and join your mission?

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There's also this weird question, which I've actually never asked anybody before. But founders often struggle with, do I hire naivety? Because that's going to probably create new solutions to old problems, like the young scrappy kid that gets TikTok. Or do I hire experience, which is going to be more expensive, more conventional and safe? And I see some companies lean too far either way.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And what role does naivety play in innovation here? Because the kids that don't know the rules are more likely to stumble across new answers, right?

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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This year, 55% of businesses globally are utilizing AI in some form. It's become so integrated across every point of my businesses that it's hard to remember a time when my team and I weren't using it. Adobe Express, who sponsored this podcast, is a prime example of a tool our team uses day in and day out.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Its Generate Image tool only needs a few words describing what you want, and using AI, it returns many images for you to choose from. If you're watching, see how quick and easy it is, and you can try it yourself for free. The customizable templates mean you or anyone in your team can create something that stands out without starting entirely from scratch or being a design expert.

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It's the type of technology that differentiates Adobe Express from being just another design tool and makes it the quick and easy create anything app. Search Adobe Express or download it for free in the App Store right now. Well, I want to go through the four R's, but I also, I think that what comes before the four R's is knowing how to get customers in the first place, which was a tricky one.

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And actually, maybe even the thing that comes before that is being psychologically prepared for the toll and the rollercoaster that business is. I found this graph of yours.

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And I think for any founder starting a business, it's important for them to understand this cycle. I think you call it like the crash burn cycle or something. Because if you're not aware of the cycle, when you hit certain parts of it, you're probably going to think that there's something wrong with you.

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But there's a certain inevitability to this crash cycle. I'll put it on the screen for anyone to see.

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There's so much there. There's so much there, but it's such an important point. So where shall I start? So... moment here, this crisis of meaning moment, what I see so much of is entrepreneurs not necessarily quitting the old thing, but just taking on something else. And I get entrepreneurs will come up to me in the gym.

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And they'll say, Hey, Steve, just want to let you know what I do and see if you can offer me any advice. And then they'll list three things. They'll say, I'm starting this crypto thing with my friend Dave, I've got this hair business where we're selling on ecom. And I've got this other thing. And they almost assume that

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The more things they're doing, the higher the probability that they'll be successful in something. My mum was that. My mum has started 30 businesses. And I watched from my whole childhood how she would start a hairdressing salon. And then the person down the street running an estate agents would come in and say, we're making loads of money as an estate agent. She'd start that.

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That business would suck. She'd hit this moment of crisis of meaning. She'd then start a furniture business. So she jumped between 20 to 30 businesses. And it's kind of still happening now, where they last six months, they eventually go bust. She sort of like, you know, like the monkeys that swing to the next branch, swings to the next thing.

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And there's never been the escape velocity that comes from this informed optimism part. So yeah, it really rang true for me in every sense of the word. This idea of like a focus going against all of your instincts and your emotions, but being pivotal to achievement.

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Yeah, yeah, yeah. At the same time. and it's when you walked in today and you sat down on the chair, I said like, what's going on with you professionally. I remember what you said. You said more of the same and better, which clearly comes from your wisdom, my infinite wisdom.

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It's so interesting because I think everything you've said is just absolutely spot on. But you're right in the way you say that if you'd asked an audience member listening now why they haven't started yet, they wouldn't say fear. They would say, I haven't got the X, I haven't got the Y. But actually it is such an emotional thing.

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And we don't talk about that enough because uncertainty is... Humans seem to be allergic to uncertainty and they'd rather the certain misery of their current situation typically than uncertainty.

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There's also something in that entrepreneurs don't go into starting a company with the belief that their hypothesis is wrong. So in year one or seven months in, when they realize that their initial hypothesis was wrong, they think that means abandon ship because my hypothesis was wrong.

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Whereas successful entrepreneurs that I've met, especially second time founders, realize that their hypothesis is almost certainly wrong from the jump. And that the process of starting is to correct and to find a new hypothesis. I think about like Mark Zuckerberg in his room with like face swap or whatever, was rating people's attractiveness. And now Meta is this like virtual reality AI company.

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But understanding that your hypothesis is wrong from the jump and that, you know, this is a process of finding a new hypothesis, I think will give you a little bit more patience as well through these cycles of the crisis of meaning and so on.

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Well, this is it. When I started my first business at 18 years old called War Park, social network, whatever, I thought the game was to be right. I came to learn from businesses that came after that actually the game of entrepreneurship is to be successful. And they're two very different things.

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Because when you want to be right, you not only want to be CEO and you want your hypothesis that you put in that first pitch deck to come true. And even when customers are telling you that you were wrong, you try and force the fucking hypothesis. But when your game is to be successful, there's a couple of really interesting things that I observe happen.

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One of them is you, I watch founders say, actually, maybe I'm not the best person to be CEO.

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Even though I founded this thing, maybe I should be chief brand officer. When I think about some of the top companies in the UK represent just valued at 100 million. Gymshark, Ben's business valued at 1.5 billion. Julian's business probably valued at a billion. I'm involved in some of these businesses in different ways.

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But the thing they all have in common is at some early point, the founder put their ego secondary to the success of the business. They said, actually, I'm not the best CEO. I should be head of brand or marketing. A product, right. A product or whatever it is.

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And that's that mindset shift from being I need to be right and I need to be at the helm of being right versus this thing needs to be successful.

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One of my favorite videos of all time is where Steve Jobs, who you just mentioned, talks about hiring truly exceptional people. And he says words to the effect, I'll play it on screen. He says, people think the success of Apple is a consequence of me and my talent and my skills.

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But what I've actually done is I've built my career, quote, on hiring truly exceptional people, doing the extremely hard work of finding them and hiring them. And this crazy thing happens when you do that is it propagates. i.e. A players then want to work with A players. They also hire A players and it spreads. I think it was this video.

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I was thinking about the two sort of reasons why someone might quit something or feel like they want to quit. And one of them is clearly because it's hard. And that's obviously not reason enough to quit. And then there's another one which you were speaking to there, which is it's not moving me towards a meaningful goal, irrespective of how hard it is.

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It's so interesting to see your journey through that and how you ended up at skill acquisition because as you went through, there was three things that I was thinking about and I managed to write them down. The first at the top of it was you detailed three reasons why hiring the exceptional person when you're faced with that paradox of what do I do with my profits? It makes so much sense.

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One of the big things I hear from founders that they don't appreciate is... To go for a long period of time, you have to have some kind of emotional regulation. And as you were talking about the different levels of business and every level you have more problems, what I often see is a young founder hasn't hired those levels in between to deal with all those different types of problems.

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And they are like burning out and thinking of quitting. I had someone in my office last week and she's on the route to build about a $50 million business this year. And the first question I said to her was, what's your executive team? And she just like rolls her eyes and she's like, I don't have an executive team.

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She'd done a post on social media, basically in tears saying that she was going to quit. She's got a $30 to $50 million business. It's growing like wildfire, but she's about to almost quit it because she's dealing with every single problem.

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And often founders say to me, they think because they're experiencing so much hardship in that like one to three million phase, that forever it's going to be just huge pain. And I talked to them about this thing I call the promised land. Do I love this? Because in the first two, three years of my business, I thought that forever I'm going to have to deal with every fucking problem.

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Jenny in the office is pissed off at Dave. And on Saturday night when they were drunk, they did something which they shouldn't have had. And I realized the problem was I hadn't solved for hiring these levels. So everything was coming to me. And the emotional toll on my nervous system of dealing with every problem was not sustainable. And then I accidentally hired someone good.

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Like a marathon, you're raising money for a charity you care about. It's hard, but you don't quit. And then there's maybe if you're running a marathon for no apparent reason... there was no charity, there was no one watching, there was no fitness benefit, then that's a good, I guess, moment to consider quitting. My story mimics yours in a way that I didn't realise.

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Katie, who I mentioned. And then she dealt with all this. Yeah, she dealt with all this shit. And then I can think again as a founder. So I wanted to just give a moment to that and your thoughts on that.

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I didn't realise you went through a similar thing in terms of parents' disownership. No real great option to flee to, but feeling like the current path that would have led me to be, I don't know, a business management student was significantly worse on balance than... taking the risk. But I think maybe a point of distinction is it didn't... I was so naive that it didn't feel like a risk.

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The other really interesting thing, as you were talking about your friend who was doing blogs and missed YouTube, was the idea that our success traps, being an old innovator's dilemma, that success traps us in the past. So your friend probably missed YouTube because he didn't want to reallocate headcount to something that was working and paying the bills.

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And this, I guess, ties into your point about failure being so unbelievably important because what me and you both do right now is going to get old. And we probably both watched the people that came before us fade into irrelevance.

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And we're part of some kind of new school of content creation, but we're going to become part of the old school if we don't, what's in that gap?

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Your gut and my gut is the home of our digestion and it's also a gateway to better health. But it can be hard to know what's going on in there. Zoe, who sponsors this podcast, has one of the largest microbiome databases on the planet and one of the world's most advanced at-home gut health tests.

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Their blood sugar sensor, which I have in this box in front of me, goes on your arm so you can see how different foods impact your blood sugar. Then there's the at-home blood sample, which is really easy and analyzes your body's blood fat. And of course, the famous... Blue Zoe cookie, which tests your metabolism.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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Oh, and I can't forget, there's also a poo sample, which is a critical step in understanding the health of your microbiome. And you post it all to Zoe and you get your results back, which will help you to understand your body's response to different foods. Using your results, Zoe's app will also create a personalized nutrition plan for you. And this is exactly why I invested in the business.

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So my question to you is how healthy is your gut? Head to zoe.com to order your kit and find out. And because you're one of our listeners, use code Bartlett10 for 10% off your membership. Head to zoe.com now.

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At my company, Flight Studio, which is part of my bigger company, Flight Group, we're constantly looking for ways to build deeper connections with our audiences, whether that's a new show, a product, or a project. It's why I launched the Conversation Cards.

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So where should I start? I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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I've relied on Shopify before, who's a sponsor of today's podcast, and I'll be using them again for the next big launch, which we'll hear about soon. And I use them because of how easy it is to set up an online store that reaches all of you, no matter where you are in the world. With Shopify, the usual pain points of launching products online disappear completely.

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No matter the size of your business, Shopify has everything you need to make your business go to the next level and better connect with your customers all over the world. To say thank you to all of you for listening to my show, we're giving you a trial, which is just $1 a month. You can sign up by going to shopify.com slash Bartlett. That's shopify.com slash Bartlett.

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Or find the link in the description below. On the car example you were talking about with the flyers, what I was thinking is so many businesses try and win on the game of creativity. So we'll create something more creative and appealing as an advert.

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And I see this in my portfolio because they'll send me something and they'll go, Steve, one particular business I'm thinking about, a major national supermarket has given us a display slot in 400 supermarkets, which... Display should we use? And they'll say to me, this one or this one. And I remember replying to them and saying, I don't know. And you don't know. But here's the system to find out.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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We're going to create 100 displays and we're going to run them as ads on Facebook or we're going to create some kind of environment where we're not going to try and win on being the best creative guesses. We're going to win on our rate of experimentation. We're going to conduct more experiments.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And I think this is a real shift in so many regards, because especially if we've gone through university and we've been trained as a copywriter, we have the old problem of wanting to be right, not successful.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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And being able to, as a creative, even as a podcaster, say, I don't know what the right answer is, but I'm going to create a system where our rate of experimentation is going to be so much higher than our competitors that we're going to stumble across the right answer more than they do is a shift in thinking.

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I mean, amen. It's our whole philosophy. So it's so wonderful to hear that. And I didn't realize that you'd done that with the book.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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When people look at you, Alex, you're a guy that knows a lot about a lot. And one of the questions that I often get as well is, I need a mentor. People, kids will come up to you and say, I'm sure they say it all the time. Will you be my mentor?

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Parrots versus practitioners. This is an idea that I've thought about a lot over the years because I look at someone like you and I can tell, based on everything you say today, that you are a practitioner. In this analogy, what I call a parrot is someone who hears what Alex said and then starts saying it.

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The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

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But your lessons and wisdom have come from going through that shit and being able to distill the essence like Richard Fryman and then share it. There is a group of people that just spend their whole life reading books, posting about it, et cetera. They never take the jump. Parrots versus practitioners. Is the best way to learn being a practitioner?

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The first one sounded like it was written by your like amygdala. And the second one was pure like prefrontal cortex. It was all logic. And I'm wondering, you know, as you're going into that decision, obviously fear is going to lead it. So of course you're going to go for option one where you just think about the downside.

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It was from Brian Chesky. I actually messaged him about it after.

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Maybe there's a practice that allows you to get into your prefrontal cortex into logic.

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It's so timely because it weaves into something you said earlier, because my girlfriend came to the recording yesterday. And as I went into the green room and I sat down, she went, babe, look, I found this new app. And I said, what is it? She goes, it's an app that summarizes books. And it's called like Head Something. And she showed me it. And I go, look at my book.

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Because I know the laws, I know the chapters, I know all of the principles that lead up to the point. So show me my book. And law two, my book's called 33 Laws, so it's these 33 laws. I got it, yeah. And law two was about the Richard Freiman technique you talked about.

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And I explain why that process of learning something, simplifying it to its essence for a 10-year-old, teaching it to someone else. If they understand it, move on. If they don't, go back to the top and learn again. And it summarized law two of my book, like writing is the best way to learn.

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And I said, babe, if you just read that summary, the top of the pyramid, and you don't have the story and all these agreeable foundations, which I then explained to her, Would you be able to then translate that and truly understand the nature of the problem so that you could apply it to lots of different settings and so on?

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And then I told her what that second line in my book actually meant and she deleted the app. Because there's no point knowing the conclusion.

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Yeah, like the punchline when you don't know the story. And without the story, you can't, I guess, get to the first principles of the thing.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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What is the Navy SEALs? Because, you know, around the world, I think people are aware of the term Navy SEALs, but we don't actually know fully what it is.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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And how long is training? How long does it take to get through training and pass the other end?

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If you could do me that small favor and hit the follow button wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. There are clues in your early context that suggest you might have walked the path that you've walked in your life.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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And what's the similarities that you notice between the people that made it and didn't?

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But there's also clues that suggest you absolutely would never have done what you've done. So taking me back to that early context, what do I need to know about that environment, the influences of that environment to understand how you ended up where you are today?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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If I were to meet the guy in his mother's basement and then meet the guy who qualified from the SEALs training, in terms of their mentality, like their psychology, how would they be different? What evidence does the guy that graduated from SEAL training have that the other guy doesn't have? What is that? What's the difference?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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It's so interesting because I've never actually heard someone give that kind of advice before.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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And it worked. This idea of rock bottom. It's so interesting, and it sounds pretty tragic that sometimes people do need to go to the bottom on their own to realize that, as the quote says, the pain of staying the same is greater than the pain of making a change.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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I was 18 years old, and I just dropped out of university, and I saw someone on YouTube say, change happens when the pain of staying the same becomes greater than the pain of making a change. And this kind of speaks to why some people sometimes, when you listen to their stories, it wasn't until they hit the basement

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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that they were able to look themselves in the mirror and then take actions in the right direction. But also sometimes when you try and help someone and you prop them up, like if your mother had gone, listen, here's some money and, you know, here's some, you don't have to pay rent. Right. She would be propping you up a little bit.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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Yeah. I'm trying to think about the kid that's listening to this right now that can relate. Yeah. or the person in their life, they might be in a job or whatever, that can relate to knowing that there's something not quite right in their life. Maybe they're at a point where they can start to look themselves in the mirror and take responsibility.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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But do they have to go to rock bottom to start to change their life?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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I think it was Jocko Willick that said to me, his friend had called him and was going through a difficult time in his life, divorce, lost his wife, lost his job, et cetera. And Jocko said something, words to the effective, when you're lost... in like a military context or whatever, you need to start moving.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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It doesn't necessarily matter which direction you move in, but you need to start moving in a direction. And I was thinking about that, as you said, about this idea of like paralysis by analysis. People, they might be at rock bottom, but they just don't know what to do. So they're just sat in the same situation.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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Certainty in that context is sometimes better for people than the uncertainty of what happens if I...

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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Must be checked. Yeah. So I pause on the must be checked because— Once you become the Navy SEAL, and everyone's saying, that's John Allen, the Navy SEAL, does your motivation disappear or does it become something else?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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I think it's really honest, but also quite unorthodox advice to say, listen, if you're in the shower and you're going, I just want to be rich so I can prove those people wrong, or I want to be famous, prove these people wrong. It's unorthodox advice to say to follow that. But I have to say, I just completely agree. I agree because...

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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Sometimes you have to have a hypothesis fail you or some kind of idea fail you for you to scratch the itch. And that's why I was focusing on the side of ticking the box. It's going to stay there.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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I don't know if you can go to therapy or do ayahuasca or something to get rid of that thing. But for me, until you pursue it and have it fail you or succeed, it's going to stay there.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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Yeah, yeah, yeah. That's true. That's actually really, really true. Yeah. Yeah. It's so interesting that, because I've never actually heard someone give that kind of advice before. What people say is like, find your why. And they often are quite judgmental about what's motivating you. So the only like accepted motivation is something like, I want to serve my country or I want to change the world.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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But actually most of us are either like driven or dragged, as I say, which could be, yeah, like driven is like, hey, you're very conscious of what's driving you and you're in control. But then being dragged is the insecurity. It's the shame. It's the, you know, my siblings are better than me and I want to say fuck you to my parents, whatever it might be. Very, very, very interesting.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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It's also even more interesting that you ended up where you are today. So you get medically discharged from the military after the Afghanistan time?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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So first and foremost, I have to ask, what do you think happened to those hikers?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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And my next question is, as you reflect on the journey of your life, from the basement to the Seals, to then producing the Seals content, getting disowned from your Seals brotherhood because of that, then stumbling across this TikTok thing, then YouTube and everything else that's happened.

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When you look back and go, like, how can I give anybody advice on how to stumble into their thing based on the actions, the intentional actions that I took that brought me here?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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It's interesting because as you were talking about timing, I was thinking, that's not what I think the answer is. I was thinking that timing is one of those things you see in hindsight and go, gosh, wasn't that perfect timing?

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For it to be perfect timing, you need to be the kind of guy who's willing to send their kids down to the pool with your wife and make a TikTok video on a platform you know very little about, doing something you've never done before. And it's actually in that moment that I think that's your moment of brilliance. That's when your life pivots.

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Because genuinely 99.9% of people would not be making a video on a platform they don't know much about on a subject that they've never made a video about before. And your story is like riddled with those moments where, like even responding to the guy on LinkedIn, you said most people didn't reply.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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But I responded and then you went and met him in New York or something. So in hindsight, yes, it looks like timing, but actually it's that... you were in moments where you were lost, you got moving, you did something, you had a bias towards action. And failure is feedback. Feedback is knowledge, knowledge is power.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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So it's interesting because when you're talking about like your bias of just like do something, aim at something, what it appears is happening there is even if the thing fails, like some of the things you tried failed, at least you're getting feedback. True. And then the feedback's informing what you do next. Like you said, I did the Seals thing on LinkedIn.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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You learned some stuff about social media there. Okay, it didn't work out how you wished, but you took that into the next test. Yeah. And... And that's really, I think, when I looked at your story, the defining thing is these just a willingness to, in fact, I'll be honest, a willingness to embarrass yourself and be bad at something.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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It goes back to what you were saying about when Will jumped out of the plane. Yeah. All the fear was there before he jumped. Oh, yes. And just like you walking out on that stage, the fear, you're tormented before. Oh, yes. I always find before significantly harder in every way.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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yeah before before everything that i've done in my life is the worst part once you get into it it's you're confronting reality which isn't always as bad yes before is horrible and also when you're talking i was thinking you know it's really either way you're making a decision in those moments like when you're thinking about your life tour the decision is do i accept the unchecked box or do i accept this mental torment that i'm going to inflict upon myself that's very true

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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And I think, yeah, when they talk to people on their deathbeds and stuff, the worst thing is the unchecked box. It's got to be. Not that I walked out and put the mic down and walked off.

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How do people misunderstand you? Because they like you, they see you on a screen and they consume a certain type of content you make. They probably don't know the full context of your life. But how do you think people have misunderstood you?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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When I say that, I really mean because when you're a content creator, like we both are, like you say, you're constant. It's constant. It's constant. It's constant. And there's no light at the end of the tunnel in terms of there's not like you get off this train at some point. If you get off, you fail effectively. That is how it works. So how do you think?

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Because if I said to you, you're going to be doing this forever, like you're going to be doing what you do now for the next 30 years.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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How many subscribers have you got total? It's like, I mean, your main channel's got almost, what, 10 million?

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say, 20, 25 million subscribers, you would be okay with just walking away and saying, could you see that reality in the future?

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Is there anything that it would take for you to get there? Is it like, would you need... Is there anything, any catalyst, you think?

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What's your journey like been with your own mental health? Because you talked about PTSD. You talked about becoming a bit of an alcoholic as well at one point. What's that journey been like? What's that sort of overlaid across your story?

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Everybody has their demons to some degree, whether it's, you know, it's a spectrum of how strong those demons can be and how much control they can have over your decisions. What have you learned about dealing with demons that might be of any, because you've been to therapy, a lot of people haven't, a lot of people maybe even haven't arrived at the awareness that they need to go yet.

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What have you learned about dealing with demons that might be useful to anybody listening?

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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Chuck me that perfect head. One of the things that I think about all the time, because my life is quite hectic and busy, is how to manage my energy load. And as a podcaster, you kind of have to manage your energy in such a way that you can have these articulate conversations with experts on subjects you don't understand.

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And this is why Perfect Head has become so important in my life, because previously, when it came to energy products, I had to make a trade-off that I wasn't happy with. Typically, if I wanted the energy, I had to deal with high sugar. I had to deal with jitters and crashes that come along with a lot of the mainstream energy products.

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And I also just had to tolerate the fact that if I want energy, I have to put up with a lot of artificial ingredients, which my body didn't like. And that's why I invested in Perfect Ted and why they're one of the sponsors of this podcast. It has changed not just my life, but my entire team's life. And for me, it's drastically improved my cognitive performance, but also my physical performance.

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So if you haven't tried Perfect Ted yet, you must have been living under a rock. Now is the time. You can find Perfect Ted at Tesco and Waitrose or online where you can enjoy 40% off with code DIARY40 at checkout. Head to perfectted.com. Quick one. I want to say a few words from our sponsor, NetSuite.

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Your father, you mentioned earlier that you were raised by a single mother in the basement at least. How has your father been a sort of key figure in the man that you are? And we talk about demons and the demons that you have.

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It's interesting because even before that, there was something that it seemed to happen to you in that basement, which I consider to be the starting place, which is awareness.

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It's like self-awareness. And with that self-awareness came responsibility. You said, actually, I need to stop blaming my mum and dad. Yeah. I have a role to play in this. Yeah. And that's really, really hard. It is. I think for everybody to be truly aware of how you might be contributing to the circumstances of your own life.

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There's a lot of men that aren't at the place yet where they'll speak openly about their demons and how they're feeling and their emotions and stuff, especially, I mean, people that have been in combat and that are seen as big, tough guys, right?

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What would you say to those men that maybe... Because we all feel things. Sure. Most of us don't have the tools to know how to talk about it. We don't have the environment. Maybe we don't have friends or outlets where we can talk about it. And a lot of men don't feel like they can... Even I was one of those men that...

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Probably until about the last, I'd say, two years, I would never tell my partner if I was having a bad day. If I was feeling bad, if I was anxious in any way, if I was struggling with something, I would always try and shield everyone from it. Like I thought as a man, my job was to just take it, take everything, absorb, hold. But what I came to learn is that it is coming out.

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yeah but in with unintended consequences and in unexpected ways it's coming out somewhere maybe in my mood um maybe in my health maybe in my habits um maybe in my search for quick fixes of dopamine it's going to come out so i ran the experiment one day of just like sitting my partner down and saying look i'm not i haven't been honest with you this is how i feel and this is what's happened that's what i'm going through yeah and it was such a

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You know what I mean? Yeah, I do. So I'm just wondering what journey you've been on with opening up.

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And what's your relationship been like with responsibility? And what's your view on the importance of that broadly?

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The other thing I've noticed is that when I don't state them, especially in the context of a relationship, is you live misunderstood.

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So like, let's play out the scenario that you struggle to urinate in front of other people. Your wife might always start to wonder... why you don't want to go to certain places or when you're in those places, you're acting strange. She'll misunderstand that as maybe he's X, Y, and Z. And then you're dealing with a problem. You're dealing with another set of problems.

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He's like, he's cheating on me. No, no, no. Actually, it was just, we didn't have an environment, a safe space where we could talk about the actual issue. So I've created like five other issues. And I have that in my life where I'm like, Fuck, if I just told the truth... It's a shame, Matt, sometimes I have to get to the, like, bust-up moment, turn around and say, you've got this totally wrong.

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And the reason why you've got this totally wrong is because I didn't tell you the truth. Yeah. And it's led you off down a path which is really unfortunate and it's caused us more hurt than me just being honest with you. Yeah. But it's... Look, I'm not saying it's going to be easy. I think...

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Like many of the things you've described in your story, first you have to just take one step in that direction. I'm not saying like pull your partner in and like offload or offload to a therapist today. It's just you have to run the experiment to build the evidence and have it compound and go, actually, this is a better life than secrecy. I agree. Keeping everything to yourself.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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When I interview people, there's always questions I know that they get asked all the time. And I'm like, do I ask him the question that I know he probably gets asked all the time? But you're so good at telling stories.

The Diary Of A CEO with Steven Bartlett

MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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You really, really are great at telling stories. Thank you. So there's really two questions I wanted to end with. I guess we've got a couple of minutes, but the first question is, to be a great storyteller, and we're all telling stories whether we know it or not, is there any principles that you've come to learn that you could give me to tell better stories?

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I'll go and tell people to check it out on your channel, but is there a particular story on your channel that is, this was the cliche question, that is your favorite? Oh, man. It's like asking your favorite kids, right?

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We have a closing tradition on this podcast where the last guest leaves a question for the next, not knowing who they're leaving it for. And the question left for you is, what do you see as the most desirable future for the new media podcast world?

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Amen. John, thank you so much for everything that you do. Thank you. It's really, really incredible. It's really incredible. You run a phenomenal media company, which I don't think people truly understand.

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You and Nick run a phenomenal media company, which I think, I don't know if people understand the scale and size of that media company, but it's truly impressive. And you have this awesome graphic novel.

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The illustrations and all the, I think you call them illustrations. The illustrations are phenomenal. Yeah, we're very proud of it. Thank you so much for all that you do. I'm someone that loves, is absolutely enthralled by all these stories. I love mysteries. I love unsolved mysteries and I love true crime.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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So, and as we were saying before we got recording, me and my partner, when she lets me listen to these things in bed and it helps me sleep and your channel is by far and away the best at

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this thank you because you're such a gifted storyteller thank you and as you've been speaking to me today i've been thinking ah that's i've been trying to piece together what makes you so brilliant as a storyteller but um i guess it's a long journey a family influence and generally probably you know the experience that you've had so thank you for what you do thank you for your time today as well and it's been an honor to learn about your story of reinvention but also to hear some of these stories which by the way i need to go and figure out this fucking what's it called the avalon pass the diatlov pass the diatlov pass pretty well thank you and it's an honor to be on your show really thank you so much for having me i appreciate you

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I'm going to let you into a little bit of a secret. You're probably going to think me and my team are a little bit weird, but I can still remember to this day when Jemima from my team posted on Slack that she changed the scent in this studio. And right after she posted it, the entire office clapped in our Slack channel.

The Diary Of A CEO with Steven Bartlett

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And this might sound crazy, but at the Diary of a CEO, this is the type of 1% improvement we make on our show. And that is why the show is the way it is. By understanding the power of compounding 1%, you can absolutely change your outcomes in your life. It isn't about drastic transformations or quick wins. It's about the small, consistent actions that have a lasting change in your outcomes.

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MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

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So two years ago, we started the process of creating this beautiful diary. And it's truly beautiful. Inside, there's lots of pictures, lots of inspiration and motivation as well. Some interactive elements. And the purpose of this diary is to help you identify, stay focused on, develop consistency with the 1% that will ultimately change your life.

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We're only going to do a limited run of these diaries. So if you want one for yourself or for a friend or for a colleague or for your team, then head to thediary.com right now. I'll link it below. Quick one, want to say a few words from our sponsor, NetSuite.

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One of the most overwhelming parts of running your own business, as many of you entrepreneurs will be able to attest to, is staying on top of your operations and finances. Whether you're just starting out or whether you're managing a fast-growing company, the complexities only increase. So having the right systems in place is crucial. One which has helped me is one called NetSuite.

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They're also a sponsor of this podcast, and NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, and HR into one fluid platform. With this single source of truth, you'll have the visibility and control to make fast, informed decisions, which is crucial in business.

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I remember the chaos of scaling my first business and trying to keep everything in order. It was an absolute nightmare, and it's tools like NetSuite that make this easier. So if you're feeling the pressure, let NetSuite lighten the load. Head to netsuite.com slash Bartlett and you can get a free download of the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

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There's something really important in that. That's really also critical to business, but just really critical to anyone that's a professional or in a relationship, which is if you make a mistake, you get the second opportunity, which is how you respond to the mistake you made.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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And in fact, so many times in business, you know, when I was running a marketing business, we'd have clients and we might drop the ball in some way, but we could actually make the relationship stronger than it was before the mistake by how we responded. So making a quick phone call, apologizing, taking responsibility,

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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The bone is releasing stuff. I got this, um, this... Little analogy I'm going to put on the table. In one of the tubs, I've got some minerals and then this is the body.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. Dr. Wanda Wright. Yes. For anyone that's unaware of what you do and who you do it for, What do you do and who do you do it for?

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So could you explain to me how the bone is releasing something into the body?

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So if I don't have enough calcium or some of these other minerals, does that mean that my bones are going to become fragile?

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I look like I'm drunk or something. How are you doing this with your heels on? Dr. Vonda Wright is a leading orthopedic surgeon and longevity expert. Leveraging her expertise with elite athletes. To revolutionize the way we move, eat, and train.

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So I want to go into all of that, starting with the point you made about doing impact sports when we're younger.

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Because people often say if you do impact sports when you're younger, especially some of them, there's other consequences like injury or hitting your head. So you're saying that we should be running or jumping when we're younger to build our bone strength.

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And is that in all seasons of life? If I'm 60 years old, should I still be bashing that bone playing basketball?

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So on that point of pregnancy, which was your second point there, During my pregnancy, after my pregnancy, what do I need to be doing? Is it drinking milk?

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You talked about how bone has an impact on various parts of the body. And I've heard you talk about this phrase, the bone-brain axis.

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I heard you in the Business Insider interview describe there being a critical decade for bone health. What is the critical decade?

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Yeah, I've got a family member that can't walk upstairs without being out of breath. And it's so debilitating because when you have grandkids and the grandkids start running around and you want to play with them, it's so sad watching this particular family member See the grandkids come, the grandkids say, let's play. The grandkids run off and this person can't go after them.

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So they just have to watch. They literally watch the grandkids playing in the garden because they can't play with them. And I think it's such a sad thing. It's one of my big motivators to try and stay healthy is just to be able to extend my health span.

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So that I can be healthier, hopefully until the day that I die. That'd be great, but it would. I want to talk about running. I want to talk about VO2max. Yes. To close off on the subject of bones, there's two terms that I wanted to hit. One is this term osteoporosis.

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Now, I have no idea what osteoporosis is. I've heard it a couple of times in my life, but I don't know if it's something I should be thinking about, worried about, or what it means.

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And how many people have osteopenia, osteoporosis over the age of 50 in America?

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Are there any early warning signs that I might be suffering from osteoporosis or on my way to osteoporosis?

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What about if I'm a smoker? Does that have an impact on my bone health and chances?

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Okay. And the last thing before we talk about running and VO2 max and endurance and sports and all those things is the link between Alzheimer's and bone health. Is there a link?

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How did that? experience change you or change your focus or add to the sort of reservoir of thoughts, concerns, reference points in your life?

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What would you choose if you had to? An able body or an able brain? It was super clear for me. I'd rather have the able brain.

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But these things are also fundamentally interconnected, aren't they? That's why when I look at the Alzheimer's stats around bone health, I think, well, if you had osteoporosis or something and you weren't moving as much, maybe... You know what a huge motivator for my patients is now that you've brought this up is...

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A lot of my work involves like cognitive performance, making sure my brain is sharp when it needs to be. How much of your work crosses over into the cognitive realm?

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That's like almost one in three. That means that there's three of us in this room. So Jack's got pre-diabetes. Perhaps. Potentially. You were an endurance athlete, weren't you, Sue?

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That's what I've been thinking a lot about recently is what diet is going to lead me to better cognitive performance as someone that spends a lot of my time talking.

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But then also I'm on stage, I'm in boardrooms, I'm in meetings, I'm in negotiations, I'm reading emails, I'm writing books, etc. So I'm always thinking if I can just get a 5% edge...

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An extremely sharp mind. It's so interesting as a podcast when you sit here and you have all these conversations because some days you show up and sometimes these conversations last for four hours and your brain and mouth just don't feel like they're connected. Yeah. And then on other days I come here.

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It's like I don't have to think and it's just flowing off my mouth. And the variance, the big, I said, so the causal factors are obviously sleep is one of them. Mm-hmm. The other one is how many carbohydrates I've had in recent hours. So if I've had a lot of carbohydrates, something, you know, like I've had bread, my mouth and my brain have no connection.

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If I've had lots of sugar, my mouth and my brain are completely done.

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Quick one, I want to talk about something we all need to take seriously, which is cybersecurity. Whether you're a first-time founder facing your very first audit or a seasoned professional who's been through it all, staying compliant is getting more critical than ever and more complicated, I have to say. And that is where Vanta comes in, who is a sponsor of this podcast.

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Vanta takes the pain out of security compliance, automating the tedious but essential process of proving your business is secure across over 35 frameworks like SOC 2, ISO 27001, centralize your workflows, answer security questions up to five times faster, and protect your business without losing focus on growth. And this is really a critical part of this.

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A new IDC white paper found that companies using Vanta save over $535,000 a year, and it pays for itself in just three months. For a limited time, my community gets $1,000 off Vanta at vanta.com slash steven. That's V-A-N-T-A dot com slash steven for $1,000 off. You're a very big advocate of muscle.

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When we talk about longevity, something that you continually come back to as the most important thing for people's longevity?

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What if you're 65 years old, 70 years old, and you haven't got strong muscles right now? Your muscles have declined, let's say, over the last couple of decades. Is it too late?

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I do wonder that. I think about my father and he's approaching his 70s now. And I don't think he's done weight training for the last 15 years. And there is a part of me that did wonder, is it too late now to start doing weight training? Because it's almost like a two-sided problem in the fact that you haven't done it. So you find it harder. So you don't do it. So you find it harder.

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And then you sort of spiral down to this sedentary state.

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If he'd accept it. If he would accept it. I'll call him after this. If I am trying to build muscle, are there a certain amount of days of the week or repetitions I need to do to build the muscle? I think about this a lot when I'm out here in LA. I'm trying to make sure that I don't lose my muscle, but I spend a lot of time sat down in here recording podcasts.

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So is there a certain amount of times I need to work out that muscle before I lose it?

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Do I need to increase the weight load to build muscle? Because I wonder when I go to the gym, sometimes I might be using smaller dumbbells, but I'm doing more repetitions. Is that still going to build muscle?

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So 12, 15 reps, lower weight. And then if I was looking for power, then maybe six, eight,

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Interesting. And just to give some sort of foundational knowledge as to why muscle is so important, because some people still might not be aware of the link between longevity and muscle. A lot of this is to do with, from what I understand, glucose.

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So if I'm trying to protect my muscle as I age, are there any supplements that I should be taking? I mean, do they sell Clotho supplements?

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It's really interesting. A couple of months ago, I asked the people in my office if they used creatine. And a couple of the guys put their hands up. None of the women put their hands up. And I asked them why. I said, why don't you use creatine? They said that they thought it was for bodybuilders.

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I actually had this debate with my girlfriend last year at Christmas time because I was taking creatine and asked if she wanted some. And she made the same comment to me that it was for bodybuilders and that she'd put on weight if she had it. And then I said, no, that's not true. So she Googled it and she saw that it's good for like cognitive performance, skin, hair.

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muscle, bone, et cetera, et cetera. And now she takes it every day. I think there's a big re-education piece to be done there because we almost used to think of it like a steroid or something.

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It's hard, though, with things like bone. You're telling someone that they need to be getting, I don't know, their calcium and stuff like that. And they think, well, I can't see my bones. And osteoporosis is so far away that... Yeah.

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I mean, D as well is crucial, isn't it, for bone health? I was reading that there.

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Sleep. Sleep. We talked about that a little bit as well, how important that was. You mentioned that I'm running now.

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Yes, we're going to try and get a million people running.

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Oh, thank you. But much of it's because of the work that people like you do and that come on my show and inspire me to think about things like my VO2 max. And I've definitely been just weight training for the last couple of years and not really thinking about my bones or my VO2 max. So this has been quite a big shift for me. But when I think about running, I definitely hated it.

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I still hate it a little bit, but I hate and love it now, which is progress. What are the things I should be thinking about? Because people talk to me about runner's knees and stuff like that. And I don't want to get injured.

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And my lower back, something I think about. Because when I train, especially I'm training for a football match at the moment. Oh. In the UK. And I always seem to get a glute injury.

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So it's almost like 100% predictable that if I don't stretch properly, even if I stretch a little bit but don't stretch fully, when I run into that football pitch within five minutes, I feel like a little, it's almost like a little tear in my glute almost.

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Your gut and my gut is the home of our digestion and it's also a gateway to better health. But it can be hard to know what's going on in there. Zoe, who sponsors this podcast, has one of the largest microbiome databases on the planet and one of the world's most advanced at-home gut health tests.

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Their blood sugar sensor, which I have in this box in front of me, goes on your arm so you can see how different foods impact your blood sugar. Then there's the at-home blood sample, which is really easy and analyzes your body's blood fat. And of course, the famous... Blue Zoe cookie, which tests your metabolism.

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Oh, and I can't forget, there's also a poo sample, which is a critical step in understanding the health of your microbiome. And you post it all to Zoe and you get your results back, which will help you to understand your body's response to different foods. Using your results, Zoe's app will also create a personalized nutrition plan for you. And this is exactly why I invested in the business.

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So my question to you is how healthy is your gut? Head to zoe.com to order your kit and find out. And because you're one of our listeners, use code Bartlett10 for 10% off your membership. Head to zoe.com now. I've invested more than a million pounds into this company, Perfect Ted, and they're also a sponsor of this podcast. I switched over to using matcha as my dominant energy source.

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And that's where Perfect Ted comes in. They have the matcha powders. They have the matcha drinks. They have the pods. And all of this keeps me focused throughout a very, very long recording day, no matter what's going on. And their team is obsessed with quality, which is why they source their ceremonial grade matcha from Japan.

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So when people say to me that they don't like the taste of matcha, I'm guessing that they haven't tried Perfect Ted. Unlike low quality matcha that has a bitter grassy taste, Perfect Ted is smooth and naturally sweet. And without knowing it, you're probably a Perfect Ted customer already if you're getting your matcha at places like Blank Street or Joe and the Juice.

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But now you can make it yourself at home. So give it a try and we'll see if you still don't like matcha. So here's what I'm going to do. I'm going to give you 40% off our matcha if you try it today. Head to perfectted.com and use code DIARY40 at checkout. Or if you're in a supermarket, you can get it at Tesco's or Holland & Barrett or in the Netherlands at Albert Heijn.

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And those of you in the US, you can get it on Amazon. On the subject of obesity and weight, we talked last time. A really fascinating thing that you said to me, which stayed with me, is that the more weight we're carrying, the more harm it's doing to our bones in a really disproportionate way. Could you clarify that again?

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But also talk to me about, give me the case for keeping my body fat down as I age.

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Yeah, this kind of goes back to what we were saying earlier, because you can say these things, but still change is still far away from many, many people. And I was just wondering, in the people that you've seen make radical changes that you've worked with, are there key things that happen? We talked a little bit about someone hits rock bottom, they get a bad diagnosis, they're forced.

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But is there anything else that one can do to will themselves to change, to keeping a journal, some kind of exercise?

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When you use that term precision longevity, what does that mean?

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CGMs and stuff as well, anything that turns the lights on has been really... That's right, data.

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I've talked quite extensively on this podcast about menopause. It's really fascinating to me. I think in part because I didn't even know what it was.

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Even a couple of years ago, probably a year and a half ago, I had no idea what it was. What are some of the pervasive myths about menopause that people still need to sort of get past?

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And there is a significant link between menopause and bone density because you lose some of those critical hormones like testosterone.

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What are some of the most obvious but pertinent musculoskeletal syndromes of menopause?

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It's like a New York Times bestseller research paper. £30,000 over on something crazy. Crazy.

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You used a word there, arthritis, which we've not talked about yet. But you used it to describe your big toe as well.

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What is causing arthritis? I don't want to get arthritis.

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I want to just circle back on, we were talking there about the collection of symptoms that are associated with menopause, and you were talking about how arthritis is a factor. Are you telling me that to avoid the muscular skeletal symptoms of menopause, I should be taking hormone replacement therapy?

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One of the things I'm a little bit concerned about these days is back pain, lower back pain in particular. I read that lower back pain is the single leading cause of disability globally, significantly affecting individuals' quality of life and productivity, which was published on the World Health Organization article. In 2020, lower back pain affected 619 million people globally globally.

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And its prevalence is increasing due to a number of different factors, one being aging. But also I just think generally how we're living more sedentary lives and sitting on these chairs and stuff like that. Back pain.

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Common thing. Only seems to exist in the Western world. I had someone come here from the, who studied the Hadza tribe in Africa and they don't have back pain there.

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And I think it was 80% of Westerners will experience lower back pain. And it got me thinking about standing desks and things like that. Do you advise people to use standing desks?

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Has that been proven, that if we're in exercise, we retain more?

The Diary Of A CEO with Steven Bartlett

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You've done a lot of studies. They're so fascinating. Have you got a favorite?

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exactly no light bulb goes off we think though we think that when we experience that first twinge that first pain we start to get a little bit tired we think it's natural so we kind of relent to it we just give in and then that's that slow spiral downwards into a lifestyle which becomes self-fulfilling i guess we stop trying hard we stop playing hard because we stop trying hard because we think it's inevitable we think no aging is inevitable how we age is is up to us

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You're working on a book, aren't you? You just handed in the manuscript for it. We're very, very excited about this book, Unbreakable.

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When you think about personalization, I was thinking also not just about the individual, but different phases of life and how maybe in my 20s, there's a certain set of things I need to be thinking about more so than in my 30s, my 40s, my 50s, my 60s. Is that a useful way to think about it? Are there different things we need to be thinking about in different seasons of our life?

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Okay. I'll link that below for anyone that's keen to get that book. I'll be on that list as well.

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Is there anything else that we should have talked about that we haven't, Dr. Wunder?

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That's exactly what you're doing. It's exactly what you're doing. I think, you know, the reason I'm so compelled by menopause as well as secondary reason is because I have so many wonderful women in my life, including my partner who might not be as fortunate to be exposed to all the information that I get exposed to by doing this.

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So many of the questions I'm asking you almost pre-preparing me to be a supporting act in her, in her life. She's what, 32 now. So, you know, critical, critical years ahead.

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Yeah, because for me, it has created a ton of empathy. And with empathy, you approach challenges differently with a different perspective and there's less blame and there's more, I think, supporting encouragement.

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So that's really why I think it's important as well for men to understand these things because when you start noticing differences maybe in the way she's feeling or your mother or grandmother or even your daughter's, You might not be some of those naive doctors who think someone's losing their mind or that they're just being different or it's their personality.

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And you might understand that there's something deeper going on. And also something that's, at least in part, you can do something about. Absolutely. Which I think is the most important conclusive point. We have a closing tradition on this podcast where the last guest leaves a question for the next guest with not knowing who they're leaving it for.

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And the question left for you is, how do you know when is enough?

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Dr. Wunderwright, thank you so much for the work that you do. You're such a star. And I think everybody should go follow you on Instagram. Thank you. Because you've built an incredible community over on Instagram where you give away so much of this knowledge absolutely free of charge. But I also think everybody should go to your website.

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They should buy this book. I know this book is... Maybe they should just get on the waitlist for the upcoming book as well.

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Unbreakable. And they can get on that waitlist on your website right now.

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They can join your Instagram community, which I think is phenomenal. It's so wonderful to see how... Because, you know, usually people have a following, but I really feel like you have a community.

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I see it in the comment sections. I see that the people are really, really engaged. And as you saw from the amount of people that downloaded that paper that you published, there's a real...

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thirst and hunger for this information and I get so many messages when from the last conversation we had but from these conversations generally about from women from their husbands who are so thankful for you like so thankful it's you know because I have lots of conversations about lots of things and But this particular conversation provokes a certain type of energy that is very atypical.

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You know what I mean? You understand it because you feel it every day, but I really feel it as well. So thank you for doing the work that you do and for turning the lights on for so many people that are living in the darkness as it relates to information. And that information is undoubtedly saving many millions of people's lives.

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And that's work worth doing. So thank you so much, Dr. Wanda.

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Some of the most successful, fascinating and insightful people in the world have sat across from me at this table. And at the end of every conversation, I asked them to leave a question behind in the famous diary of a CEO. And it's a question designed to spark the kind of conversations that matter most, the kind of conversations that can change your life.

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We then take those questions and we put them on these cards. On every single card, you can see the person who left the question, the question they asked, and on the other side, if you scan that barcode, you can see who answered it next.

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Something I know a lot of you have wanted to know, and the only way to find out is by getting yourself some conversation cards, which you can play at home with friends and family, at work with colleagues, and also with total strangers on holiday. I'll put a link to the conversation cards in the description below, and you can get yours at thediary.com.

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Well, on that point of bones, that sounded like you were saying men's bones maintain their density longer and women's don't. Why is that? And is that linked to menopause?

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I'm very, very excited. But just to pause that, is there a link between menopause and bone density?

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So is this inevitable? Is the loss of bone density inevitable for women?

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So I want to get into why that's happening, but just to pause there, because a lot of people don't think bones are that important. I think a lot of people see our bones as just something that we can't influence. You don't think of them like muscles. Muscles, I go to the gym, I can expand my muscles, I can get strong. But with bones, it feels like they're static.

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So how would you refute that so that I start caring about my bones? And what is the cost if I don't care about my bones?

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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Corrupt Police Officer: I Arrested Drug Dealers, Then Sold Their Drugs! There’s Massive Corruption Going On Today! - Mike Dowd

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I've never heard a story like this in my life. The story of drug trafficking, bribery, kidnapping, and even murder, which earned you the nickname of America's dirtiest cop. And I want to know everything. Okay, but let's just be clear.

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And who's paying for all these arrests at the end of the day?

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The city's paying. So the city don't want you to be arresting people? Oh, because they've got a budget to manage. Were you ever directly told to stop arresting these people?

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Of course it does. Yeah, so it's all incentives. I think if you look at any system, you'll understand why people behave they do if you understand the incentive structure. And in your case, if you made more arrests of criminals, then the city would have both...

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a bill because they had to pay cops overtime to take care of the admin work, but also they're going to have more cops off the street, which could also lead to more crime. More crime. More crime. Yes. So you were incentivized not to arrest people. Correct. Okay.

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And let's talk about that first experience of you taxing the first person, which I think was in 1983. Your starting salary when you joined the police was $18,000 a year, roughly. Yes. And you pulled someone over in 1983.

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That was the first time you committed a crime, I guess, as a police officer.

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As a cop, one of the things we saw in movies back then is cops getting like sexual favors because they're cops.

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Your boss, your sergeant around that time, did he know that you were doing things like this?

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When you reflect on that scene that you arrived at, you said there was a 20-year-old man that was dead. Yeah. Did seeing those scenes ever bother you?

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And I watched that over and over again in your interviews, and I wondered as I watched people calling you New York's dirtiest cop, how that makes you feel. Not good.

The Diary Of A CEO with Steven Bartlett

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Did you ever show up to a scene where you saw someone dead or dying and feel sad? Yes. Yeah.

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At some point, you started actually dealing drugs. Yeah. How did you start getting into drugs? When was that eureka moment that you realized that you could sell drugs?

The Diary Of A CEO with Steven Bartlett

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How bad did it get with the drug dealing when you were a cop? Because it almost sounds like you've, at this point, given up being a cop, enforcing the law.

The Diary Of A CEO with Steven Bartlett

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Coats, jackets, gold, whatever. Chains. What was your biggest heist as a police officer?

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Yeah, if you're on like $20,000, $30,000, whatever is your salary, getting $40,000 is... Yeah, it doubled my salary, tripled my salary that year.

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And how many crimes did you commit while you were a New York cop?

The Diary Of A CEO with Steven Bartlett

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So just... When you showed up at a scene like that, how do you... And you arrive there and there's guns, there's money, there's drugs. How do you get the money and the drugs without other officers seeing you? It's funny. Like, how do you get it out? Do you put it in the back of the police car?

The Diary Of A CEO with Steven Bartlett

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And did she ever give you advice about what you were doing? Stop. That's what she said?

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Your ex-wife? Yeah. And why didn't you stop? Can't. You can't? You can't.

The Diary Of A CEO with Steven Bartlett

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I read the story that someone, a lieutenant, had put a complaint against you for a trivial matter. And you retaliated by reporting them to Internal Affairs for being in a drug house. And then this sort of led to a situation where you received death threats over the phone from that lieutenant. Yes.

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So he could see you? I don't know. Did you plot to kill him? No. Why would I plot to kill this guy? Well, because it sounds like he wants to kill you.

The Diary Of A CEO with Steven Bartlett

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And still on the top line, just painting the picture here, before we get into the detail, what are the variety of crimes that you committed as a New York police officer?

The Diary Of A CEO with Steven Bartlett

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What's Mike like as a human? What would she have said to me at that point?

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And you went to rehab, and when you're coming out of rehab, your intent is to straighten up your life?

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So when you came back from rehab, they thought you were working as an informant potentially?

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And you tried to resign slash retire from the police on disability at one point?

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Someone looking at the story would probably go, why didn't you, if you knew that they were onto you, if you knew that they were investigating you, following you for months and months and months, why didn't you just stop?

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I was born in 92. And in 92, that's quite a significant year for you because this is the year you were arrested. Correct, yeah. What happened that day? Take me into that day when you were arrested by the police department.

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So did you think you were going to jail for the rest of your life at that point?

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You know, when you say you're going to work with anxiety and fear, earlier on you said you weren't scared of being arrested. I wasn't scared of being arrested.

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It's funny when you describe being arrested and you reference it almost like it was your moment of freedom.

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Obviously, most people can't relate because they've never been in such a situation where they've been like arrested. But I think to some degree, people can relate with the feeling of living a life that's like inauthentic to them and then something happening which forces them to course correct.

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So what advice, based on your experience in that moment, would you give to your kids about living an authentic life and lying?

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I think about that just in day-to-day interactions, that it's like it's easier to have the difficult conversation now versus avoiding it, and then it becomes an even more difficult situation.

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That must be quite a challenge still for you today because, you know, you now go on podcasts, you interview, talk about what happened in your life and you, there's a lot of things that you did that are hard to say, but you're also battling with this new reality of being honest about everything.

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Fuck you. You eventually get released on bail after that first arrest, which I think comes to a lot of people surprised because I think some people thought that you were going to be in prison for the rest of your life. But your family put up some assets to get you out on bail. That was a $350,000 bail. Right. It doesn't straighten you up.

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Okay, so when you go out on bail, your family are basically guaranteeing... The money. The money. Right. So if you don't return from bail... They've got to sell their homes to pay my bail. They've got to get $350,000. Yes. So what you want to do is you want to get $350,000, give it to your family... Correct. ...so that you can escape the US. Correct. Okay.

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And how do you plan to get that $350,000? There's a scenario comes my way...

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And Kenny intentionally... wears a wire and pulls you into a conspiracy working with the police.

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Where they're trying to get you to potentially kidnap this woman, steal her stuff.

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Swallowed it like a pig. So you've left jail. You're out on bail. Kenny starts putting in your head this idea of potentially kidnapping or stealing from this woman. You don't know he's working for the police. And on the day of this attempted kidnap slash robbery... Correct. You're arrested. Correct. Again. Again. Again. And how does it feel the second time you're arrested? Relief again?

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Why did you take the bait there? Why didn't you just, because you talked to me, you said you had relief when you were arrested that first time.

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Because I got arrested. Eventually you're convicted of racketeering, which is basically an organized crime scheme and conspiracy to distribute narcotics. Right. You serve 12 years and five months in prison. Yeah. That day you went to prison, if I had asked you how long do you think you're going to be here, what would you have said?

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People often think if you're like a cop and you get sent to prison that you're going to have a really hard time. You are. Did you have a hard time?

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No matter where I am in the world, it seems like everyone is drinking matcha. And there's a good chance that that matcha you're drinking is made by a company that I've invested more than seven figures in, who are a sponsor of this podcast called Perfect Ted. Because they're the brand used globally by cafes like Blank Street Coffee and Joe and the Juice and many, many more.

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Not only can you get Perfect Ted matcha in cafes, but you can now also make it at home. in seconds using our flavoured matcha powders that I have here in front of me. Perfect Ted Matcha is ceremonial grade and sourced from Japan. It is smooth, it is naturally sweet, not like those bit of grassy matchas that I tried before Perfect Ted.

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And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha. And you can find Perfect Ted Matcha in the UK, in Tesco, Sainsbury's, Holland and Barrett, and in Waitrose, or Albert Heijn if you're in the Netherlands. And on Amazon in the USA, or get the full range online at perfectted.com.

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You can get 40% off your first order using code DIARY40. What about your family at this point? Your mum and dad, right?

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Fucking prick you. It's so interesting to see that emotion because it really tells me a lot about the relationship you have with this woman. I don't even know this woman, but I can see the relationship.

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But she loves you still. She went to church every day. Every day.

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What? Why does that move you so much to find that out? She went to church every day when you were in jail.

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What is that range of emotions you feel about them now in the wake of all of this?

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Is there guilt associated with them in particular? No.

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Because you left prison after, jail after 13-odd years, and you were 43 years old. You left.

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So you stepped out the door at 44 years old, and you went back home. Yes. Right? Yeah. To their house. To their house, yeah.

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Did you want to go back to prison? Yes. When you came out?

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Because people talk about being institutionalized where prison becomes home and comfort and familiarity.

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You tried to get a job as a handyman thereafter. Eventually, you go on to be approached to make a documentary about your life called The 7-5 Documentary, which explains your life in more detail and everything that happened. And the documentary was centering on the Mullen Commission, which was a commission set up in New York by the mayor at the time to assess the extent of corruption in the NYPD.

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Correct. And before you were arrested, there were 16 complaints that had been made against you in the years to the Internal Affairs Bureau. You didn't provide any names at the Mullen Commission. You said at the time, if I speak before your commission, a lot of cops are going to commit suicide. Yes, that's correct. And during those hearings at that commission, you admitted to hundreds of crimes.

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But later, you said it's probably more like thousands, and you explained the context of that. Correct. And in that commission, you admitted that both police and drug dealers were your employees. And as a result of this commission, 200 officers were arrested for drug trafficking. Correct.

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So that commission was a huge moment back in 1992 where things really... The commission actually took place in 93, but yes, in association to my arrest, yes.

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What was like the most important thing that he needed to hear that he didn't hear? What was, what would you, if you could teleport back now and whisper in his ear, what would you say to him?

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Did you feel like anyone was proud of you at that age?

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And do you think that if someone had said that to you at 18 years old, that they're proud of you, that they loved you, do you think it's likely that you wouldn't have made the decisions you then went on to make?

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Does this corruption still go on in the police department? Yeah. Oh, it's massive. So it's still happening now? It's massive.

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Wow. And you do originally train to become an accountant and drop out because of a woman, right? Yes. And you wanted to follow her. So you end up joining the Police Academy in 1982, 21 years old. Right. And when you joined the Police Academy, did you do it because you wanted to be a police officer? And because you wanted to serve and defend? No. That's not why I joined.

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Do you think there's still drug corruption going on with drugs and drug dealers and stuff like that?

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When you say scores, you mean cops showing up at some point, finding something.

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Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.

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I joined because I wanted a job. Because you wanted a job. And so when you stood there and took that oath, did you mean it?

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And as part of your training to become a police officer, you do some integrity training. Yes. Some like ethics training to make sure that police officers are like straight and narrow and understand ethics.

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Okay. Like the fundamental issue if we don't trust law enforcement and the downstream consequences.

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People want to be dead. And then in 1992, you were arrested and you admitted to hundreds of crimes. But what about your family at this point? You know, that was tough. They're really special people. Mike, we spoke to your parents. Do you want to see what they said?

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There was some kind of comment made at the end of your training by an internal affairs academy instructor, which basically said to be successful as a cop, don't follow these rules, the ethics rules that you were just given.

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And the police all kind of agree that they won't snitch on each other? That's the general rule. And it's called, I read this term, the blue wall of silence. Yes, right.

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Because you need those other cops for your own personal survival.

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I mean, the whole time someone's against you. They're trying to find some kind of chink in your arm or something you did wrong.

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When we're thinking about the factors, the environmental factors that led you to make the decisions that you made, one of the big factors that I was looking into at the time was there was obviously this crack epidemic, but then it also seemed like the police at the time didn't actually want you to arrest people. Yes, that's correct.

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I will work tirelessly from now until forever to make the show better and better and better and better. Mike. Mike. When people do interviews with you, they often describe you as New York's dirtiest cop.

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You did what? 43 arrests. You did 43 arrests in how many years?

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Okay. So about 90% of the things you should have arrested someone for, you didn't. Correct. Okay. And why weren't you making more arrests?

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You would be paid for that? Paid time and a half. Okay, so then the department has to pay you more money if you do an arrest. And then process the arrest.

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Lewis Howes didn't admit that until a couple of years ago. Is that right? So he's lived with that his whole life. And it wasn't until he was, I think, having dysfunctional relationships and a few other things had happened that he decided he wanted to say it publicly for the first time. which again feeds into your point. We actually asked some of our audience to write in.

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And one of the people that wrote in was a teacher in a primary slash preschool. And she said to me, she was an anonymous teacher in Germany. And she says, every year, it seems like more and more children, always boys, have this new energy to destroy the classroom dynamics.

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These boys almost always have two things in common, a lack of boundaries at home, an unsupervised, unlimited access to all kinds of content on the internet, e.g. porn. Their perception of what is okay and what is right becomes completely distorted. I have tried so many things and every year it's becoming an even bigger challenge. Young boys in school.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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So one proposal is to delay education for boys, put them in education later. Is the classroom itself a problem? Like the sitting in school, listening to someone speak at you. Someone proposed to me on this podcast before that boys need more sort of practical play and the classroom isn't designed for that.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. In March 2025, the Centre of Social Justice released this report, which has sent a couple of shockwaves across the UK, especially across the media.

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I was thinking that. So if we have less men in the home raising the children and then we go to school and the stat says that 72% of teachers in middle school are women as well. There's no men at school either. It's no wonder that boys are struggling so severely at such a young, early age for so many reasons, because one would assume that they're being socialized in the same way as girls are.

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I'm seeing, I've got a mother at home, don't have a father. I've got women at school, don't have male teachers. I mean, that's a controversial thing to say. I'm sure it used to be, but I think people are waking up a little bit now.

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And just to give you a little bit of a sort of preface and some context on what this report says, at the start of the report, Andy Cook, who's the CEO of the report, says, we listen to those working on the front line, the teachers, the youth workers, the charities, and the parents who day in, day out, see the struggles of young people. And in recent years, they've been telling us the same thing.

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I want to get into dating and marriage and love and all those things. One of the things that really shocked me as I was preparing for this conversation was this graph. Because this isn't the narrative that we hear. Can you both see this one? This is the reverse gender gap.

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And it shows that young women are now out earning young men. That's not what I heard in terms of like if I log on to social media we've been trying to fight the gender pay gap but to see that young men are now falling behind both in education both in unemployment young men face higher unemployment nearly twice the rate of women looking at the early developmental stats this graph was horrifying.

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I like actually couldn't believe that was true that young young boys are struggling so much in education but then to see also that it's reflected in

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something is going on with our boys. And because of this, they wrote this report called The Lost Boys, which looks at all of the different facets of why young men are struggling. And in this report, they say boys are struggling in education. They're more likely to take their own lives. They're finding it more difficult to find stable work. And far too often they're caught in crime.

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You said that women feel the need to then also earn a career and all those things. Where did that come from?

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The numbers don't lie. Something has shifted and we cannot ignore it any longer. It's not just about Andrew Tate or online influences. These are symptoms, not the cause. The deeper truth is that too many boys are growing up without the guidance, discipline and purpose they need to survive.

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And there's some frankly horrific graphs, which actually sent the CEO of my company, a lady called Georgie, um, into quite an emotional state. She texted me and told me she was crying looking at some of these graphs, which we'll talk about today. But this is a subject that I know both of you know very, very well. So I'm keen to get into exactly why this is happening and what we can do about it.

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What are women looking for? Scott talked about height.

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But to preface this discussion, to understand where you both come from and the perspective you have, Logan, who are you?

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Scott's point as well about they will date one of the men in the top 10%, sleep with him potentially, and then that kind of adjusts their standards and they expect all other men to meet that standard. But there isn't just, there isn't enough men to meet that standard, is there?

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And what sort of reference points do you draw upon? Because you've got some sort of unique access to data, right?

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and that the number of males aged 16 to 24 who are not in educational employment has increased by a staggering 40%.

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Do you mind if I pause this conversation for a moment? I want to talk about our show sponsor today, which is Shopify. I've always believed that the biggest cost in business isn't failure. It's the time you waste trying to make decisions. Time spent hesitating, overthinking or waiting for the right moment. When I started my first company at 20 years old, I had no experience and no money.

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What I did have was an idea and the willingness to move fast, and that made all the difference. If you've been thinking about starting your own business, Shopify makes this entire process so much easier. With thousands of customizable templates, you don't need coding or design skills, you just need a willingness to start.

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It is hard as a young man to share how you feel with other young men. Even if they're your best friends, it's so much easier just to roast each other.

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Like my group chat with my guys is probably a little bit more advanced in terms of emotional openness. But most of it is just like a war zone. We're like criticizing each other, attacking each other. But that's kind of our way of showing love. And then you'll have once every two weeks, someone will be going through something.

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So like one of my friends now, they've just found out that there's a complication with the pregnancy and the tone shifts and we all become supportive.

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But my girlfriend tells me how rare that is, that we have this space where we'll talk about our emotions and how we're feeling and we'll switch from like trying to kill each other in the most like funny way to being really, really emotionally supportive. A lot of men don't have that.

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What is the evolutionary basis for this? This is what I was thinking the whole time. I was like, did we lose the man's group at some point in our past? And is that why we're adding it back into our lives? Like, what used to do this job before?

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I'm keen to understand from your perspectives what you think, like, the first domino that falls in a young man's life or a young boy's life that causes the outcomes we're talking about today. Like, where is the first place to start?

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I want to talk about all of this and specifically offer some solutions to the young, to the parents, to the boys, to the teens, to the men that are listening. We had a young man actually write in on this subject and he said, I've suffered with crippling loneliness and so I've spent over $1,000 hiring women online just to talk to me and to keep me company.

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On top of that, I've spent several thousand dollars more engaging in other business with them. After doing this for nearly a year now, I still feel incredibly unfulfilled. And on the subject of porn, 30% of internet traffic is now related to porn, with about 80% of that porn traffic coming from men and 20% coming from women. I actually had a conversation on this podcast before about porn.

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And funnily enough, the top comment was, by the way... us women, get porn addicted too. Because it was a bit of a blind spot to me, but I think that's something that's worth acknowledging. And the stats are staggering in terms of how higher porn consumption correlates to higher probabilities of depression. What do you do about it? Like on an individual level, I get it.

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Try not to watch porn, but I mean, that doesn't seem like incredibly great advice because if you're lonely, you're not getting laid. No one wants to date you for all the reasons we've talked about today. Restraint seems to be a pretty shitty solution.

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It's interesting because if you go on TikTok or if you go on X, you'll find a lot of videos of women filming themselves as a guy inappropriately came and made a gesture to them and then like publicly shaming them on the internet. It's very popular to do it in the gym. They set up a phone. They're working out. A guy comes over and asks if they need help with the weights.

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It then goes viral online because that guy was being inappropriate.

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Can I just say something to that? If the guy rolls up and he's 6'4", and he's, you know, gorgeous...

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So what do we do about it, Logan? Scott gave a really good sort of advice for the young man or the young person who's trying to increase their mating value, their dating value. What advice would you give to a young man about how to be attractive? Because there's going to be a lot of young men listening right now.

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in my is it my clothes yeah yeah my clothes oh okay and it really has to be gut reaction so scott if you thought of one i want to hear it i thought of like a black silk shirt and that's probably because that's where we spend quality time together it's when i'm wearing a black silk shirt special occasions date night restaurant um make an effort um do you feel good in it yeah of course i feel my best in it yeah and do you have one for your wife

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We've talked a lot about how young men are struggling. Which demographic of women do you find struggle the most as it relates to mating and dating?

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Do you find that the more successful a woman becomes, the more difficult it becomes for her to find – a man that will not feel emasculated by her success?

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No matter where I am in the world, it seems like everyone is drinking matcha. And there's a good chance that that matcha you're drinking is made by a company that I've invested more than seven figures in, who are a sponsor of this podcast called Perfect Ted. Because they're the brand used globally by cafes like Blank Street Coffee and Joe and the Juice and many, many more.

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Thank you. Thank you. Thank you. Thank you.

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This report is absolutely shocking. This is a crisis and young men are struggling. So I sat down with two leading voices on societal issues to discuss the rise of millions of lonely, addicted men. And the most important question is, how do we fix this? So let's start with this graph. It shows that young women are now out earning young men.

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,,, And then sometimes I take notes. And then sometimes I repeat back to her what she just said to me. And this is totally alien to me. And it hurts when I do it. It, like, hurts. And I find it so uncomfortable. Like, I find it really, really uncomfortable to do that.

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I've worked on it, yeah. I did it like three days ago. My girlfriend said I was traveling around the world. I don't even know what country we were in. She goes, I've got some things I want to talk about. Can we put some time in the calendar? Do you have 60 minutes? I've got off stage in Sweden. I put in 60 minutes into my calendar. She video calls me and she talks to me for about 45 minutes.

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I don't have anything to say. And I just sit there and listen. And in between the lines, it's like things I could do better. She's not blaming me or anything, but it's hard for me. My boys would never do that. Our friendship isn't contingent on those things. So that's what I would say.

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Like, I don't know if you relate to that, but.

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It turns out, as you were speaking, I was looking at the stats around fatherless homes, and it turns out that there has been a significant increase in the amount of young boys being raised without a father present. About 25% live without a biological step or adoptive father, according to the National Fatherhood Initiative.

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By 2050, about 40% of the population will be senior citizens and the labor force could have halved within the next 40 years. The Bank of Korea warns that if current trends persist, the Korean economy could begin contracting in 10 years' time. And this presents a national service risk as the country relies on its conscripted military.

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And this will fall by hundreds and hundreds of thousands of people by 2025. Though half, oh my gosh, could fall from 250,000 troops to... 125,000 troops. Politics is the last thing I wanted to talk about. And how this sort of intertwines with everything we've talked about today. Obviously, Trump is now in power.

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And as we saw in the data, and it was touched on earlier on, young men have become more right-leaning and more conservative than ever before. The left hasn't necessarily offered the best vision of masculinity to young men, as something Scott's talked about previously. I was wondering, I think this morning in the hotel, I was wondering, I was like, how are... How is the left going to get men back?

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Is that possible? Because the vision of masculinity, this is something Scott's talked about, that the left portrays is not, doesn't seem to be in line with all the things we've just described that we feel intuitively as men. The things we think are important, like economic viability, being strong, you know.

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The US has the world's highest rate of children living in a single-parent household, and 92% of the time that's with the mother alone. And in 1968, only 11% of children lived with only their mother, 21% in 2020. So that's doubled in the last 50-odd years, which is pretty staggering.

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Those are the people that whisper to me in the streets about these conversations. It's the 40 to 55-year-old mother who has a son, who doesn't feel like she can speak up, but says to me privately that she's worried about her kids. And actually, we had some mothers write in, all of which wanted to stay anonymous. saying this exact same thing. They've got an 18-year-old son. They're super concerned.

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They've got a 16-year-old son. The son looks lost. As the stats show from the report, they're not leaving home in the same way that women, their daughters leave home, but they don't know what to do about it. So for those parents that are listening now, we can't change society. What would you recommend a parent of a young boy does?

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And then obviously the consequence of that, as Scott described, is that individuals from father-absent homes were 300% more likely to carry drugs, to carry guns, to deal drugs, and there's this huge plethora of mental health consequences if you don't have a father in the home. I mean, what do we do about that? And where are the fathers? Where are they going?

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We actually have asked some of our audience to write in, and this guy, Jeffrey, wrote in and said, my entire life, I have never felt like I was good enough, like I could never earn my place in society.

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Yeah, I've never thought about that before, but it's so true that like, as a man, you should aspire to be considered generous, right? And actually the first time someone called me generous was like such an unbelievably wonderful compliment to me because it means that people see you as someone that's giving things.

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But to answer your question, for me, it was just a willingness to express my emotions when I'm struggling. That's always been a difficult thing for me, especially because of everything I've said earlier about wanting to be a strong, wanting to be a provider. There are gonna be moments where regardless of how well you play the game of life, you're gonna struggle. And I did not have the tools.

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I still really don't have great tools for this, but to turn to someone and say, I'm really struggling with this and not to feel emasculated. And I would say that because as a man... Pretty much the only person you have in your life typically that you can turn to is your romantic partner. That's also the last person you want to turn to and say you're struggling.

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Because again, for me, that felt like I was being emasculated. So I remember the day very vividly when I was like 30 years old, turning to my girlfriend and like running the experiment of letting her know that I was struggling with something. And how difficult that was. But the only reason I did it was because I almost felt like I had no fucking choice.

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I'd gotten to the point where I was like, I need to tell someone this. And she was the only person. And I still don't think I tell my guy friends. Everything. I would tell them some things, but I don't think I'd tell them everything.

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And when I look at the stats around mental health and depression, which are absolutely horrific, and some of these quotes that we had from some of the guys that wrote into the show, this guy Liam said, for me, the biggest challenge that young men face today is I feel like I'm striving for meaning, but I can't find it anywhere.

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I struggle to even sleep at night with some form of substance because my brain is constantly firing different scenarios at me that I'm failing in my life. When I am alone with my thoughts, it's like having a never-ending lesson about how useless I am and how I need to change everything in my life. And the hardest part is I can't even tell anybody this because I would feel weak.

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And then this guy, Jeffrey, wrote in and said, my entire life, I have never felt like I was good enough, like I could never earn my place in society. And even though I think I've achieved some things by the age of 18, I still feel like deep inside, I will never be enough, and I'm still not enough, and I can't tell anybody. And I think that's a problem that's quite unique to men.

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It might be a problem unique to my upbringing, but I just don't have the tools. So when I look at the stats around depression and men killing themselves, 75% of suicides in the UK are men and 75% of the worldwide are men. And suicide, as you said, I think earlier, is the leading cause of death amongst young men in 50 countries.

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Yeah, if you feel that meaningless and you feel that worthless and you don't have anyone to console about it to maybe tell you that you're wrong, you know,

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The first time I went to a therapist was when I was about 30.

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30 31 and i put it off for so fucking long for this reason because every part of it made me feel like emasculated and as a man you're like i know i can deal with everything myself and i've got this like like i said when the bus comes i put my hand in front of my girlfriend i'm always the protector so when you find yourself in a position like these men who've written into the show where you feel meaningless or you feel hopeless or there's some other challenge in your life

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You think it's your job to fix. Well, I thought it was like my job to fix. And also like maybe because I've been a CEO since the age of 18, I'm always like holding forth for everybody. So you learn to like keep a fucking straight face. The business is on fire.

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We have no money to pay 170 people's wages and it's Friday and they're expecting, like you learn this skill of like numbness and that doesn't serve you when you're trying to resolve something. And this is why I think porn, gambling addiction become the avenue because there's not,

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I agree. I agree. We'll talk about this off camera.

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Man. Man. Anything else you wanted to ask us? I know you've got to hear reviews. So if you've got any other questions you wanted to ask us.

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That energy that you felt at that moment, Did you channel it into something or were you tempted? Nausea.

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Because it goes back to everything we've said. If I said to my boys, boys, we're going to start reading fiction. My friends read stuff that's going to help them build a business, make money or gain muscle mass.

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Thank you both for so many reasons. Scott, you're actually writing a book at the moment, which is going to be published shortly. We've talked about it a few times. What is the title of that book and what is it about?

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When is it published? When is it going to be published?

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On the fall. Okay. And, Logan, you have an incredible book, which is, I mean, one of the, I think, the book on this subject matter called How to Not Die Alone, The Surprising Science That Will Help You Find Love. And what does someone discover in that book?

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I'm going to link all of Scott's books and all of Logan's book in the comments below for anybody to read. I also wanted to say a huge thank you to the Centre of Social Justice for making this report because it's, again, it's caused a huge conversation in the UK and now around the world around Lost Boys.

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We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for. And the question I'm going to ask both of you is... Logan, what are you most scared of?

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Thank you. I don't know. Thank you. Thank you.

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Honestly, what I would do is... I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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Thank you. Thank you. Thank you. Thank you.

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I want to talk about that sort of early education experience and how it can be adapted, but also just like if the environment of the classroom is right for boys. As we were talking about the point about fathers and listeners as well, I found this graph, which is also pretty shocking. And it goes into something you said, Scott.

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It basically shows that the absence of a father on a boy causes depressive symptoms, but the absence of a father on a young girl doesn't cause the same depressive symptoms, which means that the absence of a father for a boy It drastically increases their chance of being depressed. Whereas if for a girl, it doesn't.

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What's an example of a soft textured food versus a hard textured food?

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And my commitment to you is if you do that, then I'll do everything in my power, me and my team, to make sure that this show is better for you every single week. We'll listen to your feedback, we'll find the guests that you want me to speak to, and we'll continue to do what we do. Thank you so much.

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Dr. Sarah Berry, can you give me a little bit of an overview over what you've spent the last sort of 25 years of your career focusing on and understanding?

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insulin release etc etc and what role does fiber play in this because fiber is becoming quite popular now they're like putting it in drinks and stuff like that and i there's some candy in america when we're recording over in a new york which had like it said like 15 grams of fiber added to this like candy

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Just to pause there then, why is it so good for us? Because, I mean, it sounds like a super molecule the way you just described it.

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One of the big revelations in my household has been just getting some of these bad snacks just out the house and replacing it with healthier whole snacks. And I say that because the sort of the very definition, the very like sort of use case where we snack is when we typically don't have a lot of time, where hunger kind of crept up on us in between a meal. And so we make fast decisions.

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It's not a very considered decision. And I was reading that there's been some studies done where they took sort of two groups and gave them typical snacks versus healthy snacks. And they found a pretty significant reduction in cardiovascular disease.

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And how many of these individual pieces of our sort of health and lifestyle are you trying to piece together to form this picture? What are those pieces?

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And we really are a nation of snackers. You highlighted one of the stats there that in the UK and in the US, about 25% of our energy comes from snacks. 75% of the energy that's coming from those snacks is coming from unhealthy snacks. This was taken from the Zoe podcast. In Mediterranean countries, only 14% of energy comes from snacks, which is half.

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of the uk and 85 of british people report snacking compared to 10 in france and in the uk we have 2.5 to 3 snacks per day which translates to six or seven eating events a day um and this has massive impacts on our glucose spikes and drops throughout the day causing metabolic chaos and that's part of what i was thinking as i was as i was thinking about this is

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if I'm eating that muffin that you made, which resembles the sort of typical British composition of a snack, it's not necessarily just that that snack is going to impact me. It's that my next food choice, because I ate that snack, is going to be different because I might be on a glucose rollercoaster here. So I might end up making a worse food choice

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thereafter, which then might impact maybe my sleep because I've got a little bit of sugar in me when I'm settling down to go to sleep. And is there the sort of downstream domino effect because of that one snack choice?

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I am a little bit, yeah. I think the smell of the chocolate and the cookies is testing me. And in general, I'm not trying to be tested. There we go.

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Okay, because there's been a long, I guess, raging debate about how many meals you should have a day. Some people just eat one meal a day. Some people probably five or six meals a day. And you're saying it doesn't necessarily matter as long as what you're eating is healthy.

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And this is, I guess, controlled for extreme cases where someone's maybe eating at 1am in the morning or 2am in the morning.

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Just to double down on that, I have had a longstanding hypothesis that when I eat later at night, it is basically increasing my belly fat. Now, I don't have any science to support this. And also, the way that I feel when I wake up is radically different. If I've eaten close to my sleep time.

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So I had this weird hypothesis that I'm basically putting food into the machine and then I'm like turning the machine off while it's processing. So it's kind of like not processed it properly.

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I have had a weird observation, which is sometimes sort of quite rare these days. I have to wake up super early to get on a flight. And it means that I'm disrupting my sleep, maybe getting up at four or five in the morning. And for some bizarre reason, if I wake up at, say, four in the morning to go and get a flight, I am starving.

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But if I woke up at nine that same day, I would probably not get hungry till about 2 p.m. I've never managed to sort of really figure out why disrupting my sleep causes me to be ridiculously hungry, whereas typically I don't honestly eat breakfast. I typically eat about midday or 2 p.m.

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So they slept better, they ate less sugar. They made the decision to eat less sugar.

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Hmm. That correlates. It's been such a revelation, I think, in my life over the last, I'd say, two to three years is realizing the downstream impact of sleep and a bad night's sleep.

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Because it was one of the things that I think growing up, especially as an entrepreneur, when you're consuming a lot of hustlepreneur culture and it's all like sacrifice the sleep work seven days, that you assume is... take it or leave it. Like, you assume it's often the first thing you think that you can sacrifice in the pursuit of productivity. Yeah. Well, this is what I thought growing up.

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Yeah. Do you not think? Yeah. And anyone that's, like, has, I think, probably... an involuntary amount of... I say involuntary, but I mean just because of the decisions they've made, amount of professional pressure or, like, shift workers or anybody, or even parents, I guess. They...

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probably see sleep as secondary to some other kind of priority in their life and when I shifted that and I made adjustments to my calendar and my schedule to try and prioritize sleep the downstream impact of it has been profound in a way that I could never measure or articulate fully but just everything seems to be better so like my relationships with my partner um my ability to think straight um

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my motivation to go to the gym that day, the work that I do, everything. So there's been this big sort of radical adjustment where I now see sleep as actually the starting point for all these other choices that I make, good or bad. And that's kind of what your work is highlighting.

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And the PREDICT studies that were done at Zoe found that sleep affected metabolic responses as much as the macronutrient content of the meal. What is that saying?

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I get a lot of messages from parents. So because I'm not one yet, I don't fully understand what it is to be a parent and the demands of parenthood. So I'm going to defer to you on this.

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How did you survive that as a parent? Was there any strategies or tactics you put in place to defend against exactly what you just described, the downstream consequences of sleep deprivation?

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So let's go into all of that. Let's start with the subject of the food matrix, which is a term I hadn't actually heard before until today. What is the food matrix and why do I need to know about that?

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You know, when we talk about the health situation in the US and the UK with obesity on the rise and things like that, people are now pointing at things like a Zenpec as the cure for that.

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But when you speak about the role there that stress and our lifestyles are having on us, and I was thinking about some of the stats that have emerged around anxiety in young people and them being more in depression rates globally. Maybe there's something else that we should be thinking about, which is like the mental health mindfulness piece of how that overlays with food choices.

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And because, you know, even the food, the ultra processed unhealthy foods that are being attacked a lot these days. I mean, to some degree, they are a consequence also of demand.

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So they won't be making these things if people didn't want them and didn't buy them. So maybe if we focused more on some of the mindfulness, mental health challenges we have in society, people would have more of a greater ability to make better choices themselves as well.

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Because I certainly know in my life that if I'm highly stressed or if things are difficult, then my ability to make better food choices is significantly impaired.

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Do you get frustrated with yourself because you know more about nutrition than most people on planet Earth, yet you still find yourself making, at times, suboptimal nutritional choices?

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What do you think of diets today? Because there's so many bloody diets, isn't there?

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There's been a big debate around this conversation around fasting and calorie restriction. And some people say that it's basically the same thing. And you've kind of proven that to some degree.

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Okay, so time-restricted eating has some benefit independent of calories consumption.

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What else is on your Nutribolics list? What things spring to mind that a lot of people believe? I mean, there's a big debate raging at the moment about seed oils because we had an incoming American, I guess he's a politician, RFK Jr. say recently, seed oils are one of the most unhealthy ingredients. that we have in foods. And the reason they're in foods is because they're heavily subsidized.

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In simple terms, if I were to zoom in on a piece of food on a microscope, the way that the molecule of the food is put together is now different to what it used to be. And that's having an impact on my health.

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They're very cheap, or they are associated with all kinds of very serious illnesses, including body wide inflammation, which affects all of our health. It's one of the worst things you can eat. And it's almost impossible to avoid. If you eat any processed foods,

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That's basically it. He said if you're going to eat processed foods, you're going to be eating seed oils. And he advocates for replacing seed oils with beef tallow, which in the UK is referred to as dripping, which is pure beef fat and is a saturated fat. And he's actually selling T-shirts, RFK Jr. at the moment that say, make frying oil tallow again. So what, so seed oils.

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What is this weird debate that I've seen raging on on my Instagram about seed oils? I've like managed to avoid it. Like I've just not paid attention to it, but I see the word seed oils all of a sudden everywhere.

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So where has this narrative come from? Where did it originate from that Cedar Wells were toxic? Was it just one of those things that just snowballed?

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Yeah, and, you know, people, you know, with all these studies out there and with some studies having less rigour and evidence, studies that don't have sort of the randomized control element, or what's the other term for a study where they look at like 50 studies at once?

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But it's a good thing that people like yourself are leaning into the mediums now of like podcasting, because it's worth saying that, hey, As it relates to the sort of transfer of information, it's typically people who have either a platform or

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who are great public speakers or great salespeople that are ultimately going to like resonate the most, reach the furthest with their information irrespective of whether that information is credible. So it's good to see more and more people that are in the research now sort of stepping away from the research laboratory and coming into environments where they can provide counteracting information.

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And as someone that's on my own journey to figure, to sort of weave through all of this information to find out what's right for me, it's difficult. And for a lot of people, it's super difficult. I mean, the way that I kind of, my own framework for this is I listen to things, and then I don't necessarily trust one source to be true. But I almost like weight the...

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authority experience and the rigor behind how they've arrived that information yeah and then i guess i perform my own meta-analysis across lots of different people that i speak to and guests and information that i get to find the sweet spots where the sweet spot for me is many people have said it that i think have a lot of sort of rigor and authority and um

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experience in that subject matter so then i accept it to be true whereas i'm not going to go on instagram and see a real pop-up and it says that i don't know putting sugar in your eyeballs is good and i'm not going to crack on with it just because the person's got charisma and i think in the world we live in where there is now this decentralization of information which has its upsides and its downsides we all need to have our own decision framework um to decide what is true

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And is there anything else on the Nutribullocks list that is worth highlighting?

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So cholesterol, I went and did a blood test and the doctor said to me that one of my cholesterol was a little bit on the higher side. This was last year. So I think it was the, is it the HDL cholesterol? I don't know. The way that I experienced it was there's this good cholesterol and this bad cholesterol. And like my bad one was like a little bit, you know, behave.

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Like it's getting a little bit into the region where he might have more of a stern talk with me. That was last year. I think I've done better this year, but yeah. What is cholesterol? And my simplified explanation of it, is that flawed in some way? Good, bad?

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So we'll talk about saturated fats, but just so I'm super clear on the cholesterol point, what foods have really high levels of LDL circulating cholesterol in them?

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And what types of food have saturated fats that have a less than healthy food matrix?

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Okay, so I've got some snacks over in the corner of the room here, which I guess have been processed differently to have a different impact on me as the consumer. Gosh, these look delicious.

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If you had to give me some principles for eating, based on everything we've talked about today, and I had to force you to just give me five principles for eating, what would those five principles be?

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And just on this chew more point, before we started recording, you were... saying that you wouldn't mind if I chewed some nuts and spat them out so you could look at them. Why does chewing more have an impact again, just so I'm clear?

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Okay, so the chewing effect is sending some kind of signal to my brain.

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You're going to eat them? Look at this. Oh, my gosh. So I've got some mixed nuts here, and I've got some cookies, some little pieces of chocolate, and some crisps.

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Okay, makes sense. So on that second point, I've got slow down, chew more, don't eat late at night.

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So number one was food that brings you pleasure, which is sustainable and allows you to be consistent. Number two is really thinking about how you eat. So slowing down, chewing more, not eating late at night and trying to have a shorter eating window of 10 to 12 hours. Number three was go back to basics, which is high fibre, Whole grains, fruits, healthy oils and overall just a balanced plate.

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And number four is don't think of your nutrition in isolation. So think of it in the context of your exercise, your sleep and all of these other lifestyle factors. And number five.

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so you were talking about this processing something so that i eat it faster and that it doesn't like sort of satiate me or make me feel hungry crisps we're a nation of crisp lovers um when you were saying that about something that makes you eat fast and not realize that you've even eaten or crisps were the first thing that came to mind for me i love a crisp you love a crisp we all love a crisp

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You mentioned perimenopause. You said you're in perimenopause currently. How does that factor into everything we've talked about today? Because I've got this graph here. I found about the menopause transition, which talks about how different sort of things are happening inside the body. You've probably seen this quite a few times before, which I'll put on the screen and link below for anybody.

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But what is the relationship between my diet and my menopause journey? Is there anything to be aware of?

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I would say hot flushes because that seems to be the only time that people talk about hot flushes is when they're talking about menopause in my world. And then I'd say brain fog.

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A recent survey showed that 30% of menopause women are trying herbal remedies, 30% are trying vitamins, and 51% are trying any kind of dietary therapy as an alternative to HRT. That was in iNews, which kind of supports what you're saying, that there's lots of people searching for

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Because I think from the experiences that I've had with people talking to me about menopause, it seems to be an incredibly confusing period of life where you can't make sense of what's happening. And all the old rules of just hit the gym and eat a bit healthier seem to go out the window.

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because there's something deeper at play in your body so it's not that you're not eating right or it's not that you're not sleeping right it's a deeper hormonal fluctuation that you've actually never experienced before so of course you're going to be really confused and um quite easily uh gaslit as well i imagine because you know i've had someone say to me that they felt like they were going crazy and then people started thinking they were just like kind of going crazy a little bit um

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You must be incredibly stressed through that period, but also just thinking about your relationships.

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If you're in a relationship in a heterosexual marriage with a husband who isn't going through that at that period of their life, and you said there was a libido issue that's symptomatic of menopause as well, to navigate all of that and for the people around you to understand what's going on in your head must be incredibly stressful. Incredibly stressful. I like...

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I'm very... I feel very... I don't know what the right words are here, but I feel very sympathetic because I can't imagine... I don't think there's a point in the man's life where we go through such a profound change in our hormones in such a confusing way all of a sudden. So it's like...

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Because if I'm not slept and I'm not feeling sexy, I'm not going to, I'm independent of whether there's like a chemical impact on my hormone levels that causes my lowering of libido. I'm not trying to have sex.

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I want to go to sleep. Yeah, exactly. So even if, you know, and especially I don't feel good. I don't feel sexy. I'm probably, my mood might be altered.

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Yeah, it's not going to be... So what advice do you give to those women going through that? You said that you were on hormone replacement therapy yourself previously. And that's had, I guess, a positive impact on your menopause journey.

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You mentioned something about my brain takes a little while to figure out that I've started eating.

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So if I started smashing these crisps down now, how long would it take my brain to realise that I'd started eating to sort of catch up and make me feel hungry?

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And is your underlying health a predictive factor of the amount of symptoms you'll experience? If I'm obese and then I go into perimenopause, are my symptoms going to be more significant?

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For quite a while, I ignored my gut. I ignored the role it plays when it comes to my overall health. And it wasn't until the team from Zoe came onto my podcast that I realized I couldn't ignore it anymore. I was so impressed by Professor Tim Spector and Professor Sarah Berry that I ended up investing in Zoe. And they're now a sponsor of this podcast.

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They helped me to view my gut as the gateway to better health. that when in balance, my microbiome could strengthen my immunity, elevate my mood and fight off disease, which I now know to be true. I trust Zoe because they have one of the largest microbiome databases in the world.

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And when you sign up, you'll get one of the most scientifically advanced at-home test kits on the planet and a personalized nutrition program to help you make smarter food choices. And because you're one of my listeners, use code BARTLET10 for 10% off your membership. Head to zoe.com now. Thank you so much for having me.

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Their platform will even pair you with those who match what you're looking for, which might lie outside of the job description and more in their unique skills and interests. Because these days, hiring isn't just about finding the most qualified person, but also finding the one whose experience, abilities and interests align with your company's mission.

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And it goes beyond candidates who are applying for jobs too. In any given week, 171 million members who aren't actively seeking jobs are open to new opportunities. Find your next great hire on LinkedIn and start today by posting your job for free just by visiting linkedin.com slash D-O-A-C. What is the most important thing we should have talked about that we haven't talked about, Professor?

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I wasn't aware that there was a delay, but it does make sense because there's certain foods that I used to eat, like Pringles and snacks and crisps and things like that, where I feel like I could eat two tubes of the thing before my body even realized what was going on. And are they in some way designed to encourage that speed of eating and

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Leading Nutritional Scientist: Seed Oils Are Not Bad For You! Eating This Twice A Day Will Help Menopause! The Alarming Link Between Chewing & Belly Fat!

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And if the world is to move forward in a way that is positive in your estimation, how does the world change and improve as it relates to all the subjects we've talked about today? What is that change you wish to see in the world in which you operate?

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A lot of people think the food industry is bad, like it's this sort of evil guy who sat in this boardroom who's just counting money and just pushing whatever these little innocent children will put in their mouths to make them addicted and give them neurodivergence and all kinds of other issues potentially.

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A lot of people feel that the food industry has become this sort of singular entity people think about in the sort of conspiracy theory internet. And you kind of imagine it is like a guy in a boardroom in a suit who's just like cackling and laughing and stuff like that.

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Yeah, I mean, of course. So yeah, when you explain it through how these studies get funded, then it makes a ton of sense. And actually, part of what I was thinking is the government should be doing a little bit more to fund these kinds of studies, because I don't really believe that you're going to get the food industry to work together.

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Because, again, thinking about incentives, if there's one cereal company here and the other here, and they say there's 10 of them... Yeah, how can you get all of them to agree to take... Yeah, the two that don't win, and then they keep their jobs, their companies are successful, they get pats on the back.

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So when we think about health interventions that the government have made over the years that have been super effective... They've come from like policy. Smoking is a good example that I always think about.

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Like the change in smoking in our society because they banned smoking indoors and put things on the packaging and just changed the sort of social narrative and all smoking companies, tobacco companies had to sort of comply at once.

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We have a closing tradition on this podcast where the last guest leaves a question for the next guest not knowing who they're leaving it for. And the question that's been left for you is, what is something that you believe that smart people you care about disagree with

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What do you think they might want written on their gravestone instead? You're smirking nervously.

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Is it they're too obsessed with like impact and ego and those kinds of things? Is that what you're saying?

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Thank you so much, Professor. Congratulations on the Professor. I didn't realise you had the ceremony yesterday. That's an incredible achievement. I know that we're not prioritising anything.

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the achievements as much anymore but it's an incredible thing and it's a credit to the work that you've done and how you've done it over the last 25 years and the broader impact I think you've had on so many millions of people's lives now through now the content you produce but also all of the research that you've done first hand so thank you so much for doing the work that you do thank you for illuminating so many of these subjects to me today I actually sent a message to my team before saying that I've had lots of conversations about nutrition and stuff but the

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The primary research you've done and the research you're continuing to do is so much of it is completely new to me. And that's quite hard when I sit here doing this every day. So it's been an absolute joy speaking to you.

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And also not just from the information standpoint, but from the broader philosophical idea of how one should approach their life and how one can approach their life has been incredibly inspiring. So thank you.

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We shall do it again sometime. Thank you. Do you know that 80% of New Year's resolutions fail by February? It's because we focus too much on the end goal and we forget the small daily actions that actually move us forward. Those actions that are easy to do are also easy not to do in life. It's easy to save a dollar, so it's also easy not to.

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Making one small improvement each day, one tiny step in the right direction, has a big difference over time. And that is the 1% Mindset, which is why we created the 1% Diary, a 90-day journal designed to help you stay consistent and focus on the small wins and make real progress over time.

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It also gives you access to the 1% community, a space where you can stay accountable, motivated, inspired, along with many others on the same journey. We launched the 1% diary in November and it sold out. So now we're doing a second drop. Head to thediary.com to grab yours before it sells out again. I'll put the link below.

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Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learned just how crucial having the right systems in place is. One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system.

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Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode.

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We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite. So if you'd like to learn how it can help your business, head to netsuite.com slash Bartlett and free download the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

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My girlfriend has said to me for many, many a year that I need to eat slower. And I thought it was like a spiritual thing that she's into to do with like giving the food gratitude, et cetera, et cetera. But upon reading your work and having this conversation today, now I'm starting to believe that she was right all along, unsurprisingly, once again.

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This has always blown my mind a little bit. 53% of you that listen to this show regularly haven't yet subscribed to this show. So could I ask you for a favor before we start? If you like the show and you like what we do here and you want to support us, the free, simple way that you can do just that is by hitting the subscribe button.

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See, I always made this like weird, unfounded evolutionary argument to her. I was like, well, you know, in the wild, you've got to eat what you can. So people eat quick. But we're not in the wild anymore. And the food choices that we have are drastically different now. So...

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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You became the world's youngest billionaire at the age of 25. You got Mark Zuckerberg offering you $3 billion.

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I want to keep the Diary of a CEO free and not behind any kind of paywall or subscription model forever. And the way that we do that is that you guys choose to follow and subscribe to this show. So if you're listening to the show right now, you might have been sent the episode. You might have listened to a couple before. Can you do me a favor?

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So two points there. How do you know when to quit? You've kind of assembled a couple of principles there, but even, I think it's difficult in business because you can be getting lots of negative feedback, but that doesn't necessarily mean that the idea is something that you should quit. Maybe it means you should pivot or iterate or just keep going. But how did you know?

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Was there ever a day where you doubted that decision? Evan Spiegel is the co-founder behind one of the world's biggest social media platforms, Snapchat. He turned disappearing messages into a multi-billion dollar empire, redefining how we connect online.

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And why does that end up mattering so much, that love and passion for the thing that you're building?

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And the other thing you said was – you felt that you should go after a business that didn't take like 18 months, like two years of your time to build before you got it to market. Why is that for entrepreneurs that are listening that maybe have spent years perfecting something in their bedroom that hasn't gone to market yet? Why was that insight so important to you for your next venture?

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And if you do me this favor, I promise that I'm going to fight every turn over the next 10 years to keep this show completely free without paywalls and without any kind of cost to the user. Can you hit the follow button? The follow button will be on whatever app you're listening to now. It might be Spotify or Apple or something like that.

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I think this is a really interesting point that a lot of founders don't realize that even companies like yours, they start with an initial hypothesis, which is nearly always wrong. But kind of when you hear these stories, you hear like, I had an idea in my basement and then pursued it. And then it became a billion dollar business.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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But there's something in the like humility and the realization that your initial idea might be wildly off and that your job isn't to like be right. It is to be successful. And they're like two different things, right?

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So how did you get past Future Freshman to your next business? What was the journey from there? So you'd met your co-founder at that point, Bobby. And how did you then move over to the idea of Snapchat?

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But hitting that follow button, which is usually in the corner of the app or a little tick, is the reason this show will stay free forever. Forever. Thank you so much. If you do that for me, thank you so much. I really appreciate it. Back to the episode.

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And was that more than anything a feeling you had? Like a feeling of just, I'm not enjoying doing this every day, opening my emails, thinking about this problem?

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Hmm. Yes, we were very good at not listening to them. I think because of parents and other pressures, right, to continue doing something. So then how did you get from there, from being in Cape Town, to the idea for Snapchats?

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Evan, when you look back over your earliest years and you try and make sense of the dots that connected in hindsight, I guess, as Steve Jobs once said, What are those dots?

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LAURENCE MORONEY- One of the things you said there is that you were using people around you, your friends, to give you feedback on what features you should add next. You said people wanted to write on it and they wanted to add captions. As a founder, that must be quite hard because you're getting lots of feedback to change lots of things all the time.

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How do you know what to filter as good feedback that you'll implement versus a distraction or bad feedback? Is there a framework at all that you've had to deploy?

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So it was a year from the idea to the day when you raised capital for the first time, roughly. Yeah, more or less. And talk me through that. So how much did you raise? How did you go about raising the capital? And what was the business like at that time in terms of users and downloads?

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Do you remember feedback you got from investors at that early stage? I think this is important because all founders are going to get the email that tells them that they're not onto something. Yeah.

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Because the odds anyway of building a social networking app are extremely low. We were saying before we started recording that you've got to be almost delusional to think that you can.

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In that first year up until the point that you raised that money, did you ever doubt that Snapchat was going to work? And I guess to understand the question a bit more, you almost have to add a goal or ambition to it. So I'm presuming you wanted it to be and thought it could be a company. Did you ever doubt that it would be? Was there anything that ever happened in that first year?

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Isn't that crazy that we don't remember? It wasn't that long ago. I know, but we just don't remember. Like, as you were saying, I was like, fuck, yeah, you couldn't, like, send a photo to your friend and talk. I was like, I was still not trying to think of the app that I could have used back then to do that, and there just, like, isn't one. Yeah, but now I'm dating myself, you know, it's terrible.

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And are these, we said there's eight or nine people. Are they working in isolation within that team or are they working as one team?

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I love this point you were making about the key thing that you've discovered is that the game is more ideas, not trying to find a perfect idea.

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More ideas, more feedback. You increase your failure rate, you get more feedback. It does kind of go contrary to what people think when they're building a business. They think the game is to have the perfect idea.

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Because eventually you learn something, right? You learn that you're not that good at guessing.

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Maximize your rate of learning. Let's go back to those early days. You're in that office. When you think about the people in that photo that were part of the first sort of 20, how important in hindsight is hiring? I think it's everything. I think it's everything.

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Especially for a company that's aspiring to be creative. Absolutely. In everything that it's doing. On this point of hiring, Did you make any hiring mistakes in those early days?

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And what were those mistakes? Not necessarily people, but the frameworks were off or the way that you've hired these people. What caused the mistakes?

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What are the other factors? If you were to make a perfect Snapchat employee now, What would their personality be, their psychology, their attributes?

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I just want to pause on that point of kind. Do you make a distinction between someone being nice and being kind? Because in your environment, you also mentioned that you do these critique sessions and you're giving people critical feedback. And if a culture gets a little bit too kind, then isn't that going to inhibit innovation and feedback?

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And you got bullied. in school, right? Was it sixth grade that you got bullied or was it sometime thereafter?

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And as we proceed with these leadership principles, are you saying that in order to become a leader at Snapchat, you need these three things? Or are you saying everybody at Snapchat needs these three things?

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So if someone's not quite T-shaped, if they're a little bit I-shaped, is there something they can do to become a bit more T-shaped?

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And do you need to be a T-shaped leader at Snapchat now and when there was 10 of you in the bedroom or in your dad's house? Has it always been important or is that a function of being bigger?

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Before we move on to the second two, if this Evan could have gone back to the Evan that was running a team of 10 and he could have pulled him aside and said, listen, here's some advice that you're going to need to know about leadership and building this team. The most critical advice I could give you at this time.

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and this is for all the entrepreneurs out there that are building, they're laying the foundations of a potentially very big company right now. What would you have whispered in his ear?

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And when you're back there and you've made a mistake, there's something you've done wrong, In hindsight, did you know? Because one of the things that I think of when I was a first-time founder building a student notice board was I would get feedback, and the feedback would be saying, you're wrong about this, you need to change.

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And I think sometimes there was a part of me that knew, but I was, like, too scared. to act upon it. So I kind of like gaslit myself to just keep going. And I think a lot of founders do that. I know this because they come to me in my portfolio and they say, oh, Steve, there's this guy we've hired and he's been there now for a year and he's just not cutting it.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I'm like, why the fuck are you telling me? And they're procrastinating, avoiding the conversation, but clearly they know. Clearly they know it's not right.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Is there anything else you would have said to that younger Evan in your dad's house? Advice?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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So do you wish you had... This would have been a pretty remarkable thing to do, but do you wish you had made, like, a culture Bible in the early days? And then... Like, I'm thinking practically... What should a founder do then if they're at that stage when they've got a small team now to prevent what happened to you in terms of the culture becoming a little bit too pick and mix?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And that's dictated essentially by the incentives of the organization. Because what you said is you basically introduced incentive structures that you're going to be exited or you're going to be promoted.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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What was the worst advice you got in those early years? We talked about some of the good advice and the good advice you'd give now, but was there any like really bad advice that you got that seemed to make sense but was terrible advice?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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But you do end up getting an offer of a very famous offer when you're 23 years old from Mark Zuckerberg at Facebook.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Instagram was sold for a billion, was it? Yeah. A billion, yeah. And WhatsApp was 19 billion roughly. Yeah, I think so. You're 23 years old at that point. You've got Facebook, Mark Zuckerberg, offering you a lot of money. I heard that it was $3 billion they offered. Yeah, we never talked about it publicly, but yeah. Is that the number?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I'm trying to understand, as a 23-year-old, if someone offers me $3 billion for an app that I've started, you said you're probably still at your dad's house or in the blue office at that point.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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You're in your dad's house, and someone's offering you $3 billion for an app. What wisdom do you have that enables you to turn that down?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I'm just so, I'm so interested to see how those things play out. It's almost, it sounds like something you'd see in a movie where you get this call from someone like Mark Zuckerberg, who's built this massive empire. And it feels like you get summoned. I would imagine you get summoned from your dad's house to come and meet him. And you went to Facebook's offices to meet him, I'm guessing in person.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Was there ever a day where you doubted that decision? No. Not even a moment?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I mean, there's a lesson in there as well for founders who are considering taking, as they say, taking some off the table. I got a voice note from her. I was actually listening to it this morning and I responded to her this morning.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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A friend of mine whose business was, I think it was at the top of the market in 2020, was set for an IPO and her board and investors and everyone was telling her that it's going to be a billion dollar business and that she should carry on going. She approached me and asked me if I would buy some shares off her. I took a look at the business and I valued it at a quarter of a million.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Sorry, a quarter of a billion. So 250 million very different numbers. And her investors around her were telling her it was worth something else. So she'd sent me a voice note, which is now four years later this morning, saying, thank you for that, Stephen, because although we didn't end up doing a deal with you, you put this idea in my head that I could be being...

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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basically having a story sold to me. So what I ended up doing a couple of months after our conversation is I sold some shares. And obviously, you know what happened in 2020 with the markets and eventually everything comes crashing down. And she says, I would be losing my mind now because the company's struggling and obviously the markets have changed if I hadn't have taken some off the table.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I guess that's a principle as well of many of the people that I meet like you is that they're okay with pushing against convention. And, you know, certain moments in your life you make these decisions which one would say are contrarian bets. I can see them all over your story, but... Clearly that was something innate in you from a fairly young age as you look back.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And she was sending a voice note four years later to say thank you for putting that seed in their head. And I hear the same with you. I hear that you took some money off the table. It changed your decision framework. But also you just never know.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Those look fun. She tried sometimes. No chance. No chance. By 2014... When you were 24 years old, 40% of US adults were using Snapchat every day. And by 2015, Snapchat was reaching 75 million users on a monthly basis. At that point, what's life like for you as a CEO, as a founder?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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2014, 2015. You became the world's youngest billionaire at the age of 25, just four years after launching Snapchat, with an estimated net worth of $4 billion at the time.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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But then how would you make time to see each other? Do you need to put systems in place to make sure that you're not just both at the office the whole time?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Is there any tough feedback that she shared with you that you can share with me?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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My girlfriend says that to me. Because I think sometimes I fail to context switch out of work, Steve, to then... And, you know, because you'll be getting emails and texts at home sometimes and my girlfriend might come up and she might say something and the way I respond is almost how I would respond as if I was at the office. And it just... And I have to say, she's always right.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And having an empathy and a kindness. And you've had four children as well, which is something that I've not had. So for me, that's an extra responsibility on top of the rocket ship of Snapchat, the relationship, and now four kids as well. Yeah, but it's the greatest thing in the world to have kids.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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How do you both juggle the four children, the businesses, the relationship?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I saw your LinkedIn page. I saw your bio. Do you know what I'm going to say? I think so, yeah. In your LinkedIn bio, it says that you're the, I think, VP of product at Meta.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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That must piss you off. Like I can sit on a podcast and I can say, no, I wouldn't be bothered. You know, the thing is blah, blah, blah, blah, blah. But no, that would piss me off because you just told me that there's a lot of people that are going to great creative lengths to think of these ideas. They're having thousands of ideas. You're fighting to find one.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And then you have that moment where you present it to the world. The world says, this is interesting. You know, the guy that came up with it, you sit next to him.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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It's a really interesting time, I think, to be a CEO generally because I think even 10, 15 years ago, CEOs of major companies that so many people use and love weren't doing podcasts. They would maybe release press releases and their marketing team would kind of run the comms. But there's been this almost big shift towards leadership transparency.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Did you ever consider sending Mark an email or a message or a phone call when they first started copying some of your core features like the story feature?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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So you went off to university. You went to Stanford University, which is an incredible university. And you went to ultimately try and pursue product design at Stanford. Why did you choose product design at that stage in your life? What was it that was calling you about that course?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Is there an issue that if you're geographically based in Los Angeles or California, then your content moderation perspective is going to be very left-leaning versus if you're based in a red state? and that might not be representative of the world, or do you just not care? Do you just think, well, these are our values as a company, so...

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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How are you feeling about the social media landscape? It's changed so much in the last six months. It's just, not even six months, I'd say 12 months since I think Elon bought Twitter, now called X. It's almost like this domino effect has happened in terms of content moderation, in terms of the types of voices on social media, in terms of this big movement around censorship and free speech.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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There's also been this splintering of social media where lots of people are now like leaving certain platforms and going to blue sky and threads. And, you know, Rumble was the only sort of big right-leaning platform just a couple of years ago. And now, I don't know, it seems like it's all changing before our eyes.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Are you optimistic? about the next four years in America? I'm incredibly optimistic about our country.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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What is product design for someone like me that has no idea what they teach in such a course? Is it because my head says designing physical products?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Your oldest child is 14, you said. He's at that age now where he's going to be getting increasing pressures to join social media. Are you going to let him join Instagram?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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There's so much conversation at the moment around the impact that social media has on kids, anxiety, all of the sort of toxic things around comparison and – becoming more isolated. Have you developed an agreement with your wife, with your kids, with your family about social media usage going forward?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Even if Finn says, I want to watch, I want TikTok dad. That might be a bridge too far. Because TikTok's like, I don't even use TikTok myself personally because it's, from what I hear, it's like crack cocaine for people. They're just on there for like three or four hours a day scrolling mindlessly. If Finn came home and said, I want to use TikTok, Dad, you'd say no?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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But the growth of Snapchat was atypical, to say the least. It was like this virus, and it was reaching 75 million users on a monthly basis. So I wondered if you had any advice on the fundamental principles of success.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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TikTok was going to be banned and then Trump swooped in and seemed to save the day. Is that a good thing? As a CEO of Snapchat, was part of you hoping that it was banned because then maybe more people would come over and use Snap? Did you think about that?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Did you learn entrepreneurship through this time as well? Because I think in your sophomore year, you took a class on entrepreneurship in venture capital, right?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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It sounds like Trump wants to buy it. which was a very interesting suggestion. And it's worrying because it sets a bit of a precedence that potentially an app like Snapchat, the UK might decide, listen, we don't know if we can trust you because you're an American. So we want to buy the UK version in order for you to have Snapchat be in the UK. That could set a worrying precedence around the world.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Snapchat eventually goes public. Running a public company is difficult, to say the least, because the share price can go up and down really irrespective of what you're doing and what you're building. And it's really a reflection of the broader market, people's emotions and vibes. But you have to manage that as a CEO. Not easy, I imagine.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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When I think about sitting in your shoes or sitting in your seat, I think about all the things you could do. As a public company, I think you could do anything. You could go after any game. And at some point, as you kind of said there when you used the word painfully, you're going to have to make a decision to focus on something.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And even at the level I'm at with the businesses I run and so on, the hardest thing for me is, especially when you're somewhat creative, et cetera, is to pick something. And to say no to everything else. And I've looked at your philosophy and I know saying no and focus is so central to your sort of leadership style, but also how you think as an entrepreneur.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Tell me about those painful moments where you had to kill something that you didn't want to kill.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Do you remember anything you took away from those classes that ended up being really important for you in terms of an idea or a philosophy or anything?

The Diary Of A CEO with Steven Bartlett

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So how do you think about what to go after? There's all these new technologies. There's these buzzwords. There's AI now. There's... there's VR, there's headsets, there's wearables, there's all these things. How do you decide what bet is your bet?

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And you also don't know the time horizon for when the world will sufficiently change in the direction that your bet has been placed. I think about Google Glass, which was, I don't even know when, it was like a decade ago that people were saying, okay, we're going to be wearing glasses and Google had this Google Glass thing and it just seemed to like vanish and disappear.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And then I think about when Meta bought Oculus and we thought, okay, no, so this is now when everyone's going to be wearing VR headsets and it's still kind of not really happened. So you could make a bet, you could be right, but you could be 15 years off.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And Meta launched the Ray-Ban ones, which I've heard about. I think I watched the video of it, which seemed to be, again, copying Snapchats.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Artificial intelligence has become, I mean, the most talked about technology over the last couple of years, as it's, in many respects, thanks to ChatGPT. How are you... thinking about the future of artificial intelligence in terms of how it's going to fundamentally change human connection. You've got four boys.

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You must be thinking about, you know, we talked about earlier, the kind of jobs that are going to exist in the future. There's a big narrative saying that knowledge jobs like lawyer and accountant aren't going to be the same. In fact, even when you think about how your kids are going to be educated, your youngest child is one years old.

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Are they going to go to a school or are they going to go to a large language model? How are you thinking about that future? Are you scared?

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I was wondering the other day when I was using ChatGPT or one of the programs a couple of days ago, I was wondering if I'm going to get worse at writing because this thing's now doing it for me. And writing is such a wonderful way to think and understand. So therefore, am I going to get worse at like understanding things?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Because I'm now deferring the process of thinking through something logically to this computer. Whereas back in the day, I would have to like really think deeply about what I was trying to say myself.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Interesting. I've not thought about that. I don't know if I'm getting better. I don't really know. Because there's always a trade-off with new technology. And the problem, as we saw with social media, is we often don't discover the trade-off.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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until 15 years 20 years time when it's really weird it's ugly head because it's slow then it's fast so i'm trying to understand if you're looking around the corner or looking over the horizon now to think through the trade-off of us hurtling into something which just like social media made something better faster cheaper easier but came with a unintended consequence

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No matter where I am in the world, it seems like everyone is drinking matcha. And there's a good chance that that matcha you're drinking is made by a company that I've invested more than seven figures in, who are a sponsor of this podcast called Perfect Ted. Because they're the brand used globally by cafes like Blank Street Coffee and Joe and the Juice and many, many more.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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in seconds using our flavoured matcha powders that I have here in front of me. Perfect Ted Matcha is ceremonial grade and sourced from Japan. It is smooth, it is naturally sweet, not like those bit of grassy matchas that I tried before Perfect Ted. And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And you can find Perfect Ted Matcha in the UK, in Tesco, Sainsbury's, Holland & Barrett, and in Waitrose, or Albert Heijn if you're in the Netherlands. And on Amazon in the USA, or get the full range online at perfectted.com. You can get 40% off your first order using code DIARY40. What season is Snapchat in, in terms of its company's life?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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You know, like you're in that startup phase, you're in your dad's bedroom phase, where you're scrappy and you're growing quickly, then you went to the blue office. you had meteoric growth, you had the IPO. What season is Snapchat in as we sit here today in 2025? How would you summarize it if you had to poetically describe the psychology of the business now?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I've always wondered what they teach at Stanford, especially as it relates to business, because the success rate of creating some of the world's sort of preeminent entrepreneurs is really, really high. So you're telling me one of the key ideas is big ambitions, right?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Have you had any acquisition offers since that conversation with Mark Zuckerberg once upon a time. Do people still try and buy the company like these days?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Another thing that I admired when I was reading about the way you run Snapchat is this idea of having a council. Oh, amazing. Wow, okay. Can you tell me about this? Because I might want to steal.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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What is the essence of it? It's just get a small team in a certain department around a table and let everybody speak from the heart, listen from the heart, and be spontaneous? Yes.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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As a leader, how do you know in those situations whether to listen to your team or not to listen to your team? Because, you know... It sounds quite risky for a founder, I'm not saying this is what you do, but for a founder to run their company on consensus, i.e. making sure everybody agrees on something.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And we're actually seeing this in the post-pandemic world with this whole like remote work debate where some companies originally were, okay, everybody's going to be remote. And then it went back to a lot of companies are like, no, come back into the office. And I mean, if you ask a team, they're probably not going to all say, let's run back to the office. But as a CEO, you have to make a call.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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So in my head, I go, well, if it's really, really big, then the chance of failure is probably going to go up. So, you know, I could open a coffee shop, right? And my chance of success is pretty decent. But if I go after building a new social network, which is something only a psychopath would do, then my odds of success are, what, one in a gazillion?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Okay. And did you ever move on that? Was there ever a moment in the pandemic where you thought...

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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For any entrepreneurs that are out there now listening to our conversation, and they're at the very beginning of their journey, and they're thinking about so many different things, so many different problems, their products aren't working, their customers are complaining. When you think about the principles of being successful as an entrepreneur that are transferable across all industries...

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Have you defined what those principles are in your mind to be successful in any endeavor? We talked about some of them already. We said about culture, we said about hiring. Is there anything else that you've come to learn in your wisdom that entrepreneurs like me should be thinking a lot about as fundamental principles of success?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Can you care too much? I don't think so. Sounds stressful, though, caring that much. I thought in your book you talk about – Don't talk about my book. I'm not disagreeing. I'm just playing devil's advocate.

The Diary Of A CEO with Steven Bartlett

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No, no, no. It's a good point. Something I was going to ask you about is the stress of being you and do you have techniques to manage that stress, especially running a public company? I just think it's psychotic.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Do you celebrate? Do you get really happy when you have professional moments where, I don't know, you launch a new feature and it's well-received? Do you get really happy?

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I wonder if there's an element of defense to this, because I was speaking to a lot of founders recently and they were telling me how they've over time and with maturity, they almost just developed this calm within all the chaos where they're not moved up or down.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And some of them make the case to me that if you are moved up by something that happens externally, it's impossible, therefore, not to be moved down when something bad happens externally. So founders developed this almost like coldness to them.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Interesting. So the question that most of us, especially in the UK, we often don't think about building businesses that have the potential to reach huge scale. In part because we don't have as much of a robust, I think, technical track record in terms of building great unicorn tech companies in Europe. as you guys do over here.

The Diary Of A CEO with Steven Bartlett

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Especially as being a younger CEO, I think that's probably even more important than it is for other people to be able to have that self-awareness and humility to say, I don't know all the answers because you started this company at bloody what, like 21 years old, 22 years old. So you've never done running a public company before.

The Diary Of A CEO with Steven Bartlett

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So I think humility is probably even more important for someone like you. At that stage, I'm right.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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That is so true. Thinking about my investment portfolio, there's about 40 different companies there. And almost every single one of them without really an exception, has adopted the approach of, we'll crack the UK first and then we'll go and figure out the US. But in that transition to the US, they encounter tons of challenges with how expensive it is to succeed here, like marketing costs here.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Evan, what is the, this is my last question. What is the most important question for entrepreneurs that are listening to this conversation now based on everything that you know and have done that will help them that I didn't ask?

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Evan, thank you so much. Thank you so much for doing this today. I know you don't do a ton of podcasts, so I was particularly honored that you'd come and sit here with me, and hopefully it wasn't a nerve-wracking experience.

The Diary Of A CEO with Steven Bartlett

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I'm going to try and make some progress here. I'm so keen to know who in your life has been nudging you to get out there more, because there must be someone.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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Well, thank you so much. And it's so wonderful to get to know you more and understand how you're thinking about all of these things. And thank you for the wisdom that all of the entrepreneurs, the founders that are listening to this conversation have gained from you.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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And I do encourage you to do more of this kind of thing because there's so many of us that are so curious about the ups, the downs, and everything in the middle of being an entrepreneur, building a company like you have in a world that is changing at absolute light speed.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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So it's a real service to all of us to get to know you, to get to know the thinking of the company, but also to be able to learn from the experience you've had. And I'm really excited now to go and try these spectacles. Awesome. Let's do it. We launched these conversation cards and they sold out. And we launched them again and they sold out again. We launched them again and they sold out again.

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Because people love playing these with colleagues at work, with friends at home, and also with family. And we've also got a big audience that use them as journal prompts. Every single time a guest comes on the Diary of a CEO, they leave a question for the next guest in the diary.

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And I've sat here with some of the most incredible people in the world, and they've left all of these questions in the diary. And I've ranked them from one to three in terms of the depth, one being a starter question and level three, if you look on the back here, this is a level three, becomes a much deeper question that builds even more connection.

The Diary Of A CEO with Steven Bartlett

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If you turn the cards over and you scan that QR code, you can see who answered the card and watch the video of them answering it in real time. So if you would like to get your hands on some of these conversation cards, go to thediary.com or look at the link in the description below.

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Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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I want to know what they teach at Stanford because the success rate of creating some of the world's preeminent entrepreneurs is really, really high.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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If they're in retail, how difficult it is to get into Target or Walmart here. Also, the founders end up building their lives, their families in the UK, which means that the founders can't really, you know, uproot and move to the US later in the journey. So most of them try the US, waste a ton of money, get burnt, run back. And then I've seen that story play out over and over again.

The Diary Of A CEO with Steven Bartlett

Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

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When you think about penetrating these international markets, do you send core team members there?

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And in some cases that's by 25% and in other environments that's up to 100%. Your probability of then getting a

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disciplinary against you just because you sat next to that person radically increases and this is I think reinforces the case that your environment is has such a powerful and profound impact on you for better or for worse and I think the for better part is also worth pausing on because if you're sitting with and you're around people that are lifting you and elevating you and making you believe that the world is malleable and you can do anything as I've experienced in my own life at times it's crazy that that almost like rewires the neurons in your brain to some degree

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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Do you know what? This is a really interesting question. Vibes. And everything else in my life, I'll tell you data science or this or here's my framework. But there's some things in life which I think your intuition and your vibes, if you've developed the skill of tuning in enough, is the best indicator.

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And if you look back through my career at 18, dropping out of university, even at 16, not going to school, 2020, At 20, leaving a business that was going really well. And then at 27, quitting a business that was all over the world and about to do this major second IPO, all this stuff. In all of those moments, the most important thing wasn't my prefrontal cortex.

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It wasn't logic or facts or figures or the money. It was purely this feeling inside me that I no longer wanted to do this thing because it didn't feel good anymore. And in the moment, you look insane. But when you zoom out on a person's life who's driven by that voice inside, like really driven by it, you go, oh my God, what a life that they have. Amazing.

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Look at the girlfriend they have and the place they live and the stuff they have and the job they have. They're so lucky. But I actually think it starts with that like courage to tune into that voice inside. So that's my answer. It's just pure vibes. People for me just don't feel good, don't want to go. And then careers I've had is a year where I go, I don't like doing this anymore.

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That's me done. And there's another part, which is on the other end of that is uncertainty. Because in all those situations, there was really no plan B. There was no good plan B.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. Evie Pompouris, when you think about the books that you've written, the content you produce, and all that you're fundamentally doing for people.

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Because of what other people might say about me. Because how I will look. to the world, and from there, from that conclusion, you then jump to, and then they will reject me, and then I'll be alone, and then I'll be lonely, then I'll die. That's kind of like the logical downward step. I always find that interesting.

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I had this conversation with my girlfriend yesterday, which is, it's interesting how one belief is actually connected to like a string of downstream beliefs that then go to, he doesn't love me. And this is such a random tangent, but me and my girlfriend were like scheduling our calendar for the future that we're going to be apart for a little while.

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So she wanted to like schedule the dates and I was like really busy with something. And so I wasn't like paying as much attention to the scheduling conversation and she got a little bit upset. And I found it so interesting because the fact that I was half paying attention to the scheduling conversation actually told her that I'm not interested in her, which means I don't love her.

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And so afterwards I turned to her and I said, can you explain to me like how I made you feel in that situation? And I went, why? Why? Every time she answered, why? Why? And we got right down there. You don't love me. And it all started with this little thing at the top.

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And I think the same here where if I do something and it goes wrong, there's like a downstream consequence in someone's subconscious that leads them to think, then I'm going to be exiled from the tribe. Do you know what I mean? That's like at the root of it. That's why I think fear, you know, when you talk so much about fear and becoming fearless.

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In your own words, how do you summarize or define that? What is it that you think you're doing for people with the content, the books you've written, etc. ?

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And on that point of gut instinct, which you mentioned a second ago, is there a way, do you think, to train and develop your gut instinct? Because you strike me as someone that has a pretty astute gut instinct that you trust, but some people don't. And what ends up happening is they just end up living in regret that they didn't listen to their gut instinct.

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And they only find out after the fact, after they've been mistreated. So I'm wondering if there's a way to cultivate a better relationship with one's intuition and gut instinct.

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You're going to end up getting a lot of unsolicited advice though. You know, this is, we all do. We get, when we're making, trying to make those big life decisions, we'll have someone who, we didn't even ask them, but people will be chipping in, telling you what to think of yourself.

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And there's an element almost, I guess, of being able to develop stronger boundaries in your life so that you can keep the outside world outside.

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If you say that to her and you ask her to justify why she's doing that, she might say, well, I'm just not sure. I just wanted to hear other people's opinions. I just don't know.

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That woman in that example, what does she ultimately need to do? Because I can imagine in her world, she's not certain about any path. So she's got 20% certainty about going in this direction, 30% certainty about going in that direction apparently, and maybe 40% about going in that direction. And then the rest is just a little bit of confusion and procrastination and fear.

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The interesting thing within our personal lives that I think causes such procrastination versus business is in business, especially if you're in a startup, if you don't make a choice, or even like I imagine in the Secret Service, like if you don't make a choice, there is an immediate consequence.

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Whereas in your life, you can kind of meander for a year, three years, five years, and just sit and procrastinate. Whereas like in a Secret Service situation, when Trump is being shot at meandering for five years, as a Secret Service agent, I imagine isn't possible.

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And when you get DMs from people in private messages, what is it the essence of what they're coming to you for?

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So how did they train you as a secret service agent to have that instrumental mindset?

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I remember I interviewed Jocko Willick and he said pretty much a very similar thing to me. He said in the SAS or the Navy SEALs, when you're lost, you're not going to get any new information if you just stay where you are. So you have to just move. Even if you don't know which direction, movement generates information, which then can inform a better decision.

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And you're kind of saying the same thing there, which is if you're stuck, you need to just get into kinesis, make a decision, start moving, and then you'll learn at least something.

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Being stuck and in that place of victimhood or fear or procrastination, do you think that victimhood is addictive?

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As a woman secret service agent, when you first went into service, I imagine there was a sort of institutional sexism. Just thinking about that era, that time, where people would look at you and think, well, as a woman, there wasn't as many women in the Secret Service, so maybe she's someone that I can push down. Maybe she's someone who I can make the odd comment to.

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Maybe I could create a power dynamic where I'm above her. Did that ever happen? And if it did happen, how did you deal with it?

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I need to understand here something, which is on one hand, I've got to be protecting my boundaries, right? Don't let people fuck with me. On the other hand, don't make someone's prejudice my problem and don't bitch and complain. Are these mutually excluded? Are these like two separate ideas or is it like context dependent?

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Because, you know, if I'm protecting my boundaries, my boss calls me in and tells me that I'm going to be doing the interior design job, potentially because I'm a woman. is not protecting my boundaries in that situation going, fuck you, and calling him out.

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She now teaches people how to develop mental strength and persuasive communication skills. How did they train you as a Secret Service agent to have that strong mental foundation that you have?

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For a lot of people, the action they take following a situation like that is so quick and almost like so automatic.

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Yeah, that they just wah, wah, wah, wah, wah. And then they might relax later and go, fucking hell, why did I say that? I've ruined my life.

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How do I train the monkey inside my brain over time? Because you said you didn't, you used to be less regulated, right? You used to make more emotional decisions. And over time, you've come to be able to make those very rational, like prefrontal cortex decisions.

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Not to reveal your upcoming book, but I know that one of the 100 principles in that book is called... 100 Rules of Engagement.

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Because they'll be at the office with their posters up of these women and they'll be like, yeah, we got rid of her.

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A lot of people will listen to this and they'll relate to the feeling of being subtly disrespected on a recurring basis by individuals in their life, whether it's their romantic partner, whether it's a colleague at work, whether it's someone else that they interact with.

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And so many people, I've seen this in some of the questions I get sent in, are keen to understand how to deal with someone that is disrespecting you. You know, because I guess there's a train of thought that would say when they disrespect you, you kind of argue and engage and try and shout them down and try and win.

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But if you are being subtly disrespected in your own life by someone, what do you recommend that they do?

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And in this scenario, I'm going to make us peers. So we work together, right? We work together in a call center. This is actually something that happened to me when I was in the early sort of phase of my career where I was working in call centers. So I was like answering phones and doing that kind of thing and selling things on the phone, et cetera.

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And I remember being sat next to someone who was like subtly disrespecting me all the time. And at this point in my life, I wasn't, in any position of authority to do anything about it.

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It's funny because that one instance has completely shaped my leadership perspective and my real deep belief that I have a responsibility as the founder of the company or CEO to go in search of and clamp out all disrespect in an organization that is happening beneath me because You're often powerless at work to do anything about it. And I felt that.

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I couldn't stop this lady that sat next to me disrespecting me because I wasn't her boss. So now that I have the responsibility, it's a big thing for me that we don't employ assholes and dickheads. And there's actually a recent example where someone was in our business for a total of... A couple of hours. And actually in my previous company, there was a guy that walked in during his initiation.

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He went like this and walked off. Day one of his job, he put both middle fingers up after his initiation, where initiation, we basically ask them questions, ask them what they're into, who they are, put both middle fingers up and walked off. It was the last time anyone saw him in the building. And because it was a sign of a character issue that would lead to further disrespect.

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So if I'm sat next to you at work, Evie, we're colleagues, and you come in in the morning and I go, oh, first time you've been on time. And then you do some work and I go, not bad considering your standard. And then you're in a meeting and you're talking and I just interrupt you and you submit a piece of work and I look at it and I turn my nose up.

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And you hear me talking shit about you behind your back when people aren't there, me criticizing your work and how you are and your delivery. How are you going to deal with that situation?

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Okay, fine. So this is what happens. This is not actually what happened in my life. Did you do this? No, no, no, no, no. Thank me. I didn't do anything. I just wanted the money. I was trying to just survive. I couldn't feed myself. So I wasn't going to open my mouth, but we're in a call center and I've disrespected you for a while now.

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And then I turned to you and I go, and you've just come off a call and I go, you know what? You should have, you could have done that better. You didn't close that properly, Evie. And I, you know, next time you do a call and you get stuck like that, just speak to me and I'll take the call off you. Just tell them that your colleague will handle it. And I carry on with my day.

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I think part of it is also is I was very young and I didn't have the tools to address that situation. The problem is the situation made coming to work a misery. And this version of myself, irrespective of my financial situation, would have. And even today, because even today, okay, I have money, I have security, but I'm still playing at a certain level where there's disrespect potential. Yeah.

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I actually have a really good example that I could never share as someone that I work with who's extremely successful. We work on a particular project together and I found out that this was happening and they were basically threatened by me because for a variety of reasons, this is what I was told by an intermediary.

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And I chose a moment when I heard that they had just disrespected me within a short period of time. And I walked in in front of a group of people and I said to them, I said, I heard what you did out there in the hallway when I wasn't there. And in the future, if you want to say something to me, I'd really appreciate it. You said it to my face instead of behind my back.

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And it's crazy what happened. It's crazy what happened. This really big, tough, powerful individual turned into a toddler in front of my eyes. Oh, what? No, I didn't say. And I left the room. And then it never happened again.

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Yeah, because on that project, I'm not the one that's got the power. I can still be fired from that particular project.

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I think you're right. Now I reflect on the incident that I described to you. I don't actually think I was that composed. I didn't shout. I was very articulate, looked them in the eyes without breaking eye contact. But actually, if I was really composed, I would have done what you did, which is I would have said, please can I have a private chat with you?

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And I actually think it would have been more effective and would have shown more of my sort of... to have that conversation privately. The other thing that you said, which I thought was so important in the context of what we're saying, is you do have to point at a specific incident because these individuals, they are masters of gaslighting you.

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So if you don't have specifics, that just happened in that location and it made me feel like this and you said this, If you let it ride and you come to them with vibes, they will so easily twist it.

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You said something a second ago about bullies, right? And there's this fascinating thing I've come to learn about bullies and people that are like this type of disrespect, is they're actually going in search of the weakest link.

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And the incredible thing that happened in the scenario that I'm describing is once this individual realized that I would literally call it out and I was off the table, they never treated me like that again, but... they moved on. They moved on to someone else that I work with.

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A second ago, you talked about how victims stay victims, right? And this whole idea of becoming a bulletproof person, because regardless of what we do in our lives, bad things are going to happen. We're going to encounter narcissists and people that are looking to take advantage of us. There's a certain mental fortitude that you exude. You exude a certain type of mental resilience and strength.

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And that person, as we sit here today, is thinking of leaving that environment because of the same person who was making the little slight comments about me is now doing it about them. And I say to this person, I say, why don't you just do what I did? Because she saw me confront. I say to her, why don't you go just do what I did? And she just says, I haven't got it. I don't want conflict.

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Yeah, and she's going to leave, something that she loves doing, purely, she called me the other day, purely because this person's making her feel a certain way.

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What is the foundation? And I think that's really critical because if you have that strong internal foundation, then everything else we're probably going to talk about today becomes much easier and possible. But without that strong foundation, when the wind blows, the house falls over. So if we think about step one in building that strong mental fortitude foundation that you have,

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Where does one begin? And especially if we're beginning from a very, very bad place. We're beginning from a place of victimhood. Bad things have happened. We're not the most confident person.

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Do you think your life would have gone differently and you would be sat here now if you spoke differently in the high-pitch, fast way that... I wouldn't be doing news.

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No, but it's interesting because it's part of the delivery. When you're saying something, a second ago you were going, and you were doing slow hand movements that are almost illustrating the point you're making. And it is persuasive because it almost is adding another layer of emphasis to what you're saying.

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Whereas if your hands were just tucked under the table, I actually might think you were less confident or sure in what you're saying. But because you're like, again, it goes to what you were saying, you're taking more space up.

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And it's not because they're going from their natural state of flow and whatever to more calculated and they're like overthinking.

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A second ago when you were talking about the study in New York where they examined how people walk and tried to figure out who walks like prey. I was wondering, as you said that, I was thinking, can you fake it? Because presumably how we walk is quite a subconscious thing. And it comes from, as you said, like the things we've been through in our life and who we've come to believe that we are.

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So after I heard that, do I just go out on the street and start walking with a bit more status and with my shoulders back? Or am I still going to fail at some point? This is, I think, when I remember when I was younger and I started learning about psychology and human behavior and stuff,

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Even though I knew the information, I think there was probably 990 other things that I was getting wrong that were projecting low value or come disrespect me or I actually don't have a high sense of self-esteem that I couldn't see.

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So if I can control this one little thing, it doesn't necessarily mean the other 999 things that matter in non-verbal communication are going to be aligned if I'm not truly believing that I'm confident and high value in myself. So fake it till you make it or do you have to do some inner work?

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I completely agree. I mean, like, obviously running businesses and stuff is a prime example where you're just getting fucking great news or bad news all the time. And to even try and move emotionally with whatever the news is today in your inbox would just be, I'd be like keeled over on the floor dead. However... There's so many people that are listening that would say, Evie, I agree.

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But my nervous system just seems to run the shop. Like I just seem to just get dragged around by good things and bad things. And I catastrophize when something bad goes wrong. And I just, I know what you're saying is true, Evie, but like, how do I get there? What's like, what's step one in becoming that person that isn't swung up and down on the rollercoaster of life?

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I think what's really interesting as well in that cancel-cancel example is you're almost talking to someone and that person is yourself. And as you were saying, I was thinking, yeah, I think the fundamental underlying belief that you demonstrate and that that person's demonstrating is that they are not their thoughts. It's like they're talking to someone else.

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Whereas most of us go through our life thinking that our thoughts are us. So if my brain starts going, oh my God, this is going to go so badly and then it's going to happen like this and then I'm going to lose my job. And you think that's yourself. And you don't think you could have a conversation with that voice. You know what I'm saying?

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I remember speaking to Mo Gordat on the podcast and he says that he's named his brain Becky so that he can do that, so that he can kind of detach from the thoughts. And so he'll say, Becky, I have a conversation with Becky, which I think is kind of smart now I think about it. It's not a bad way of detaching from your toxic thoughts.

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There's an element of what you just said there, though, that raises another question, which is there's a reason why they were doing explosions in training. Because they are trying to fully simulate and put you through the real-world examples that you're going to go through so that you develop some resilience.

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And I was thinking then, you know, we can talk about tactics and tricks and tips to do this all we like, but... You've literally had to go through it in order to be able to deal with it. That's like the essence of the training you described.

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So is there not an element of this, everything we're saying here, where unfortunately you're just going to have to go through some shit in life to develop the thick skin? Because even when I think about my career in business, I think if I had heard on a podcast someone telling me, oh, when bad shit happens, just back in, you know, like stay in the middle.

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I don't think it would have been enough to prepare me for the reality of the situation when you've got, say, 500 employees and you've got to pay them all tomorrow and you look at the bank and it says zero. And you've got clients emailing you, giving you shit for this or this, whatever. Or when our company got hacked in the early days.

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all of my clients my biggest clients in the world biggest brands in the world all got personalized abusive emails about their appearance at 3am in the morning that was apparently from my business partner's email it was apparently meant to go to my PA but accidentally got sent to them and waking up on that morning as a 23 24 year old there's really no words that can prepare me for that but because I've been through it I could go through it again and I wonder how much of this is actually in life you're just gonna have to go through some difficult shit because you've been through difficult shit

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Sorry, just to pause there because that was an important point for me. Why don't you like to use the word survive?

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I can see it in your face as you talk. And it's making me curious as to why this is so personal.

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Yes. And I was reading something over Christmas, which is really front of mind. And I think it's part of why I'm so interested in this subject. It was called The Courage to be Disliked. And in the opening chapter of the book, it confronts this... It's this kid basically arguing with this philosopher. And the kid is saying to the philosopher kind of exactly what we've said.

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No, I'm a victim of my life, the things that happened to me, my trauma. This is the way that I am, and I don't believe I can change. And the philosopher's making the case to the kid that you can in fact change.

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And really the, like, insight, the thing the philosopher ends up saying to this kid, which spun my brain for a while and is still spinning my brain a little bit, is this idea that what happened to us doesn't determine our lives, but... We use what happened to us to achieve a goal that we have today.

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Now, to put this into like a practical real example, if I am a kid that is 27 years old and I'm still in my mum's basement and I'm not going out there and getting a job, I might say, yeah, I want a job, but actually being in my mum's basement is actually serving me in some way. And it might seem to be self-destructive to someone looking in, but my mum's bringing me my food.

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They finally show me attention. If I change, I lose the sympathy. If I change, I lose the attention. And actually, this attention has gotten a little bit addictive. This sympathy, this place of victimhood has gotten a little bit addictive to me in a way that I don't even know, in a way that's actually self-destructive in the near term and the long term.

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But at some subconscious level, I'm actually addicted to my pain and suffering. And it's funny because when I was... So I read the book and then I started writing because I like to read things and then try and write them into my own language and... I started thinking about someone in my own life.

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And it's just, I finally figured out this individual in my life that's been in my life for a long time, who, when you look at the actions, you go, they're ruining their own life. But when you dig deeper into their identity, Being a heroic victim is everything to them.

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And actually, if this person walked into this room now and introduced themselves, it would take 60 seconds for them to get to a story of how they've been hard done by and how they've overcome it. But this means that help, aid, good decisions have had to always be secondary to protecting this narrative that they're a victim.

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And actually, sorry to be on a bit of a rant here, at one point they were a victim. At one point, objectively, they went through some really horrific, horrible things. but the predator's gone now. So now they're looking for a predator and it's ruined their entire life.

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It's ruined their home, their family, their financials, because even when good things come by, good people come by, they find a way to make this person a predator and they find a way to make them the heroic victim. And so it really shifted my brain about like even my own trauma and the narratives and this hero story I tell about myself. I'm like, maybe I'm using what happened to me to serve a

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a goal I have today of projecting to the world that I am filling the gap, whatever gives me validation and, you know, reinforcement from people. So anyway.

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It reminds me of what you were saying earlier about identity, and I was thinking of something I read recently that said, words to the effect of, people would go to great lengths to destroy things, including themselves, before they dare edit their own identity. There's a real element of truth in that. You're talking about identity and instrumental mindsets, and

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I wonder if there's a real risk to developing an identity, because you've got an identity now. Secret service agent, NYPD, strong woman, doesn't take shit, says it how it is.

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And I've got great empathy and sympathy because defense can become someone's personality, especially if at a young age defense was their survival.

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I've invested more than a million pounds into this company, Perfect Ted, and they're also a sponsor of this podcast. I switched over to using matcha as my dominant energy source, and that's where Perfect Ted comes in. They have the matcha powders, they have the matcha drinks, they have the pods, and all of this keeps me focused throughout a very, very long recording day, no matter what's going on.

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And their team is obsessed with quality, which is why they source their ceremonial grade matcha from Japan. So when people say to me that they don't like the taste of matcha, I'm guessing that they haven't tried Perfect Ted. Unlike low quality matcha that has a bitter grassy taste, Perfect Ted is smooth and naturally sweet.

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And without knowing it, you're probably a Perfect Ted customer already if you're getting your matcha at places like Blank Street or Joe and the Juice. But now you can make it yourself at home. So give it a try and we'll see if you still don't like matcha. So here's what I'm going to do. I'm going to give you 40% off our matcha if you try it today.

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Head to perfectted.com and use code DIARY40 at checkout. Or if you're in a supermarket, you can get it at Tesco's or Holland & Barrett or in the Netherlands at Albert Heijn. And those of you in the US, you can get it on Amazon. I want to talk about something we all need to take seriously, which is cybersecurity.

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Whether you're a first-time founder facing your very first audit or a seasoned professional who's been through it all, staying compliant is getting more critical than ever and more complicated, I have to say. And that is where Vanta comes in, who is a sponsor of this podcast.

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Vanta takes the pain out of security compliance, automating the tedious but essential process of proving your business is secure across over 35 frameworks like SOC 2, ISO 27001, centralize your workflows, answer security questions up to five times faster, and protect your business without losing focus on growth. And this is really a critical part of this.

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On our previous conversation, funnily enough, the most replayed moment in the conversation was where you talk about the dangers of victimhood.

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Do you think people just tend to know? Like in their gut, they tend to know, but they justify the person's behavior and they almost kind of gaslight themselves to some degree. They say, well, maybe not, maybe that's fine. Maybe they are a friend. Maybe they're just doing that for my best interest.

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There's something really interesting. I mean, there's so many interesting things you said there.

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I mean, the two kind of highlight points for me were this idea of play the long game of just trying to serve other people and you'll achieve your objectives versus trying to do the short-term game of maybe being nicey and caring too much about how you appear, which might help you maybe in the moment, but it's almost a form of long-term sabotage.

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And I guess this brings me to the question, which is like, Should we try and make people like us?

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Whereas really that bad actor is acting in their interests and kind of gaslighting you and then you're gaslighting yourself.

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I was watching your BBC Maestro recording, which by the way is fantastic. And I highly recommend anybody who hasn't seen it to go and check it out. It's basically like a, it takes everything you're saying, it kind of turns it into a bit of a course.

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And there was a line you said in it, which I thought was quite interesting, which is, I wish you as much rejection as possible because that will increase your self-confidence. Are you also saying that in the BBC Maestro piece that confidence is the number one thing you get asked about? I wish you as much rejection as possible.

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That kind of goes back to what we were saying earlier about how going through difficult shit is the best way to build a thicker skin. But who on earth wants to go through rejection? Who on earth, what kind of psychopath is going to self-elect to go through rejection?

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On that point of better understanding yourself, the other thing I found was this thing you talk about, which is the animal wheel, which is a framework that helps people understand themselves by finding out what their communication style is. I'll put this animal wheel on the screen for people that are watching on video.

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But for people that can't see because they're listening on Spotify or Apple or somewhere else, can you explain to me what this animal wheel is?

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So on this wheel, the reason why it's a wheel is because the behavior that I'm getting is on the outside and the response that I should give them is the thing on the inside. Is that right? Yeah.

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So how do I know using this wheel which response I should give? So you're telling me that on the outside of the wheel is the bad version of that animal, and on the inside of the wheel is the good version of that animal. How do I find which response to give based on the behavior?

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I mean, you see that a lot with bad cops, right? So they pull someone over to arrest them and the person becomes a T-Rex that they're trying to arrest. They start insulting them. And then the cop ends up getting a disciplinary case because they react like a T-Rex. They take the bait.

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If the person's calling you a F, Y, Z, whatever, they then start doing it back and elbowing them and are getting aggressive. And then you see these other examples of really exceptional police where they're being verbally insulted And they have total composure.

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Even if your mouth is... You said something earlier, which I think is an important point of nuance here, which is it doesn't mean you have to be passive. It just means that when you, as you said, decide to burn it down, you're doing it intentionally, not being controlled by some emotional puppet master. Yeah.

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In the study you referenced about the animals, I read that the interviewers who were most successful at getting information were able to switch between different communication styles. Interviewers who were most successful understood the suspect's communication style as well as their own.

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And it made me think, to be successful, do I then need to be able to adopt all of these communication styles, context-dependent? Because I can think of a lot of people in my life that basically don't have

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a lion or a t-rex in them they just give mouse everywhere they go i can think of some people who i could just never imagine a world where they were demanding dogmatic rigid in charge guiding leading frank forthright direct attacking sarcastic they are just like nice nice okay so when you're dealing with them you're going to look at if we're going to use the animals i mean more how do those people be successful if i'm they're not they're not successful

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I love mice. I think everybody loves mice. They're the most likable people.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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Can mice be leaders? Because I know some mice. And if I was employing those people, I would absolutely never make someone a leader who hasn't got a little bit of line in them. It would be irresponsible. It would frankly be irresponsible. It would be unfair on them. Because they're going to be challenged by the people that they are leading.

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And in order for them to withstand those challenges in a calm, composed, as it says on this little wheel, in charge, guiding and leading way like a lion does, they're going to need to have a better line in them.

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They were turning themselves into, I guess, victims of situation and circumstance.

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But what if I say no to you, then what do you do? Who do you become? Do you become mouse? I just said absolutely no.

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I don't want to give you a pay raise. I think, you know, when I think about who I'd rather have that money, me or you, I think me.

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We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're going to be leaving it for. And the question that has been left for you in the Diary of a CEO is, on your deathbed, what do you want your legacy to be?

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Everybody needs to go listen to your BBC Maestro course. It's really fantastic. There's a lot of courses on there, but I think yours stands out for so many reasons. You actually pull in some experts who have trained you on various things in the past to be part of that course. So I'll link that below. But also this book has been an absolute revelation to so many people. I think in part because...

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It's so unbelievably easy to read for everyone. You don't need to be a super advanced psychologist or a professor like you are to understand all of these strategies and tactics. And it has everything. I think if I was in the contents page, and just to give people a flavor of the subjects that you talk about, it's everything from...

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overcoming fear, mental resilience, if you must fight, then fight, things we've talked about today, the parts about how to influence people, the subjects about everybody lying, all the stuff we've talked about and so, so much more is in this book.

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So I recommend if you haven't read it, I know a lot of people have because they tag me in it all over the place, I highly recommend you read the book, Becoming Bulletproof, Life Lessons from a Secret Service Agent. Thank you so much.

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You're so full of wisdom and you remind me of so many things that I seem to quickly forget every time we speak and you're helping so many people and the legacy that you aspire to have is most certainly the legacy that you're on course to create by everything that you do, by the millions of people that you've served and there's something about you that's very, very special.

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There's some sort of relatability, there's a wisdom, there's a frankness and a no-bullshitness. But then there's also the balance and the nuance and the understanding that the truth is often somewhere in the middle, which I think is incredibly important for people. So thank you for being who you are and doing all that you do. It's a privilege to speak to you once again.

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I remember, if we go back to the top of your point around your environment and people having a huge impact on your life, I remember reading a study by a guy called Michael Hausman and another study done at Harvard University where they showed that even if at work you sit next to someone who is toxic and does bad practice at work, your chance of doing bad practice yourself radically increases.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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And I mean, if there was ever a year where that's been more in focus with this election cycle and what we've seen with Trump and going on Rogan and Kamala going on Alex Cooper in the media lens.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. How do you define and describe what it is that you do with your content, with your work and through all of these books that you've published? What is the summary of what you do and who you do it for?

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And what advice would you give them? Because you consult for a lot of people. They come to you for advice, whether it's the biggest influencers of the world or CEOs. If you were giving them advice on how to achieve that goal, what would you say?

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You publish in lots of ways, right? You publish written form, you publish in video. Is there anything at all that's, if there was one single thing that's helped you become better at speaking or communicating ideas and you can't say, no, I'll take away the restraints. What would you say it is? Frameworks. Frameworks.

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And so going back to this point of preparation, right, so one of the big things that is going to give me a significant competitive advantage if I'm building a business is personal branding. What else do you think someone like me at the start of my career needs to understand about the game of personal branding?

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Are there any particular platforms I should be aiming at, a particular upload cadence, a particular type of content?

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And if we drill down into the art of building a parasocial relationship, because it's funny, at the start of the conversation, you said that these are the new rules in business and the world because of these macro changes. But at some point, the new rules become the old rules again, when everyone listens to this podcast. And you kind of see it at the moment on LinkedIn. LinkedIn is a...

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a long stream of professional personal brand builders, whereas five years ago it wasn't the case.

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So we're still early. We're still way early. But is there a framework for creating some kind of differentiation amongst... a noisy crowd.

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We do have scary conversations as well, I have to be honest. We did the nuclear bomb conversation.

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Thank you so much for that, Daniel. You've got all five going on. But when you were saying this, I was actually thinking of this as a marketing framework for brands as well. I was thinking of that kid that I met in the promenade in Cape Town, the couple.

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And I was thinking if they were starting out with an idea today in a very saturated environment like Oxford Street in London, pulling in on some of these actually gives you such an unfair advantage to get going. And I know this myself because when I was 18... One of the things that I realized in hindsight was working for me was I looked a bit strange.

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I had this big, which some people will find photos of, this big hat that I used to wear, and I would wear it everywhere. I wore it because my hair was shit. But it became this distinctive thing that at conferences, at events, on my LinkedIn, it became part of my brand. That's why I interjected with the word peacocking, because looking slightly different in some way does actually... It does work.

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So give me an example then using I'm going to launch a new coffee.

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And the point of difference with my coffee is it is going to be good for your libido.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Do you know one of the things that I don't think I've ever talked about that I think entrepreneurs and people that are founding companies should really consider is if you're thinking about, let's say, writing a book, Instead of writing the book and then hoping it does well, what you should do is you should take the book idea you have and then run it as a Facebook ad, run 100 different titles.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And when people click on that Facebook ad, they hit a waiting list.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Now, in that whole process, what you've just done there is you've figured out the exact percentage of people that will click on 100 different ideas. So for my upcoming book, one of the things that I did – and some people listening to this now would have seen the ads – is I ran 70 book titles.

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So 70 books like this would have popped up in your feed and people have clicked on them and they've said, I would like that book. They put their email address in or something like that. And now I have this data and I can tell off the top of my head. Which is the most successful? 15% of people clicked a certain one. And the worst performing one was clicked by 0.3% of people. And I could have...

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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written a book about that 0.3%. And my maths isn't exceptional, but the variance between a 0.3% conversion and a 15% conversion is like, what is that, 1,500% or something crazy? And it cost me 200 quid to run the test.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Is there anything else that's really sort of pertinent to testing if my idea has legs? And I want to just add an element to this, which is we're not just talking here about the first idea. We're talking about every product you then release in the future.

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I want to go through all of that. I was running in Cape Town. Look at me plugging my running brand that's lasted for five days. I was running in Cape Town and a young couple came up to me at the end of my run when I'd stopped running it underneath this tree. And they came up to me, it was about the second or third of January. They said, Steve, we love your content.

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We've been listening to Divers here a while. And they looked at each other and you could see that they were really stressed. And they said, we're just trying to figure out how to start a business and what we should be doing. And I could see in their face that they'd been mulling it for a long, long time. There was this like, they're very, very young. I'd say they were like 21 years old.

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So that assessment is essentially diagnosing a need. You're helping the customer diagnose a need that maybe they won't clear on.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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In my last book, The Diversity of 33 Laws, I talk about the idea that friction can create value. And I give examples of where someone has added friction to the customer process and it's resulted in more people buying. And one of the studies I talk about is where they took two groups of people, they exposed one of them to a survey in order to enter a discussion group, right?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And they were saying like, what do we do? And actually at that time I said, you need to listen to an episode I did with Daniel Priestley. But I also knew you were coming on. So I said, and I'm recording with him shortly. So make sure you listen to that. So through the lens of that 21 year old, you've detailed that their world has now changed. They're living in this digital world.

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So they had to go through this survey process to get in. And they let the second group straight into the discussion group. And then they asked both groups, to rate how valuable and enjoyable they found the discussion group to be. Now, the group that had had to go through a survey to get in reported that the discussion group was really interesting, et cetera, et cetera.

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And the group that had been let straight in reported that it was boring. And it was an intentionally boring group. So they made an intentionally boring group. But just because you made someone go through a process to get in, people reported that it was more valuable than otherwise, which says something about our psychology.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Where would you advise those two to start if they want to capitalize on the opportunity that's presented itself?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And the 90% are driving your content, your business, your product to the top 10% through their engagement, their sharing, etc. ?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Are there any other frameworks that you would use in that early stage where you're trying to figure out if your idea has traction or even from a sort of motivation psychology perspective, if it's worth pursuing this thing for the next 10 years of your life.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Because we talk a lot about, okay, someone's clicked on it, there's demand and interest, but the journey of an entrepreneur is an emotional one. And as you often say, you go through hell and high water, ups and downs as an entrepreneur. So there's an element of this, which is like figuring out what you want to commit your life to.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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You talked about something at the start of this conversation. You mentioned the word geography as we were talking about the macro factors that are at play in the transitions we've seen. My question to you is, does geography matter for success as an entrepreneur.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So those kids in Cape Town, do they need to be thinking, listen, we need to move to one of the major cities if we're going to stand a chance in most of these new digital opportunities?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Why do you say that when you also just said that the most fun and fulfilling businesses are actually those small ones with a small group of people?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And how do you think about work-life balance these days? And how should, especially sort of young founders, when I say young founders, I don't mean age, I mean stage. should be thinking about work-life balance in your view?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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One of them is about how you measure or quantify the value of an opportunity looking forward when you have very little information about the opportunities?

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So how do you think about defense? Yeah. You know, in many of your businesses that you run, you're in competition with lots of people. Where do you find areas to defend against that competition, the sort of proverbial blue oceans?

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And for those kids on the promenade in Cape Town that I keep referring back to, if they had asked you, if they said, Daniel, what industry would you start a business in today if you were us and you had limited funds?

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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of a baby boomer business. What's a good baby boomer business?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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You know, there's been so many of these technological revolutions over the last, 50-odd years that I look back on and thought, oh, gosh, I wish I was there at the dot-com boom. I would have become a billionaire. I would have had a variety of different ideas. Do you think AI is that now?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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I would imagine that, I'm going to guess, 95% of people that are listening right now don't know a lot about AI. They also don't really know a lot about technology to the extent that many other people do, the 5% do. For those people who are, you know, it could be the taxi driver, it could be the janitor, it could be a student in university studying philosophy or something.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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what advice would you give them if you were the puppet master of their life now and you had to get them close to this opportunity what are this the sort of steps you take towards being able to capitalize on something like nvidia's supercomputer yes so of course it's a pyramid so the schooling system taught you that you the way to be successful was to turn labor into skilled labor so become skilled labor your time and your skills are what's valuable

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And what do you do with your money? So everyone has a different sort of finance strategy or an investment strategy. What's your investment strategy?

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And what is the horror that we need to warn people about if they decide to do what you just said? Because everything in life has a cost. So starting a $20 million company comes with... I meet so many founders. I had one in the office yesterday. Great founder from the UK. Young lady. She's done exceptionally, exceptionally well. She built a company that I think is going to make $35 million.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And she's going through a fucking horrific time. And it came out of her brain.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Yeah, there's no blueprint. There's no clear blueprint that anybody trained you for.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And you're also dealing with platforms that are brand new. Yeah. And also just like a social environment that is brand new. And I say that because obviously post-pandemic, the rules of work changed. Completely. And Zoom and technology.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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You've commented a lot on this over the last couple of months. What is your position on this? Because there's lots going on geopolitically. The UK changed the tax system. US got Trump coming in. I mean, he'll be in by the time this podcast is out probably, but...

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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When you were talking about that entrepreneurial apprenticeship, it sounded like a new form of education, a new form of university. Are there any other ways, if we're talking about that preparation phase where you're getting ready, are there any other ways you would advise someone to rapidly excel their knowledge and skills in preparation to become an entrepreneur? Is it books?

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So just for people that have never experienced entrepreneurs relief, can you explain exactly what that, who that impacts and when?

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So when I think about all the really exceptional people that I hired over the last 10, 15 years, every single one of the truly exceptional ones that I go, I bet a lot on that person, they all live in Dubai.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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I saw this narrative playing out over the last year, and I'm a skeptic. I'm also like politically apolitical.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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I look at these narratives playing out, and I try and figure out if it's a certain person has an agenda, they're trying to push the narrative because they're rich and they want the tax lower, or if another person on the other side has an agenda because they want to tax the rich more. And where I ended up landing, purely based on what I saw in my life with –

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rich people around me and the decisions they started to make is a lot of the most successful people that if I was Keir Starmer, I'd want to keep in this country, especially the ones that don't have the mortgage yet and the family, they are off.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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They are going. And then the stats came out, which I think recently said that about 10,000, we've had like an exodus of these people. And I know, I know it's triggering for some people because they fucking hate rich people and they just think that rich people should just, um, but, uh,

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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If you are truly, I think, in the middle, you do come to understand to some degree that the backbone of our economy is entrepreneurship, small businesses, with AI and technology becoming an even greater part of our economy. There's a certain type of entrepreneur that's likely to build and succeed in AI that we really need to keep. And they...

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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We are competing geographically with San Francisco, Dubai, Abu Dhabi.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Okay, so the people that would counter you now, when you talk about the idea that these individuals that are leaving are wealth creators, what is the counterpoint? That is, you know, does make sense. There are some rich people I know that are hoarding a lot of stuff. I mean, they do create opportunities for the economy, but they're in a hoarding season of life, just kind of stacking it up.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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They're not really giving it to many people and they're playing certain money games just to build wealth and not necessarily creating huge economic value.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Is this in part because the way that the political system is set up is that the prime minister or the president has four years? So actually they're quite short term. Because I'm thinking of Keir Starmer. He's saying that he walked into this deficit and now it looks like he's scrambling around for the money.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And the long term play here would be we need to change the schooling system so that in 15 years time we've got a lot of AI knowledge base in our economy.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So what are the new set of skills people need to know to set them up in this digital world?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So this goes back to something I said earlier in terms of if I'm an entrepreneur and I want to position myself where the opportunity is, where the capital is, where the mentality is.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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We take our time when it comes to hiring at FlightStory because I fundamentally believe the success of a business is directly linked to how good you are at hiring. And better hiring starts with smarter insights. LinkedIn, who's a sponsor of this podcast, has some of the strongest hiring data available to help you identify the best candidates for your business.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So is there anything else that would be on the list of things that if you were a 21-year-old Daniel Priestley and you're in 2025... What are the fundamental moves you'd be making? I can guess a couple of things. You'd definitely be making content.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

5762.512

That's for sure. You'd be climbing the podcast pyramid to build more and more leverage and reputation, et cetera. Are there any other big life decisions?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Why don't people do that? When they hear you say all of that, why is it that they then don't do it? And those people agree. So they're sat at home now. They go, yeah, I get it. The foundations you laid are perfect, make sense. And they still don't.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

6048.021

It's so true. And yeah, so I was just talking to someone before you came in about my girlfriend. She's a breathwork practitioner. She's got her own studio, balibreathwork.com, if anyone wants to go to her retreats. And she, hashtag out, I guess. And she was spending a lot of time talking about making Instagram videos again.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And in fact, I think a year, two years passes and she's talking about it and she's going to buy, she buys a camera and buys another camera and buys another camera, et cetera, as we all do. And I realized that eventually the reason why she wasn't starting is she was so I think a little bit too focused on how it might perform, that first video she dropped, that she never dropped the video.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And I was reading a book over the Christmas break. I think it was The Courage to be Disliked. And it talks about the possibility gap, something like the possibility gap, where it's the gap when you say you announce your intention, And before you do it. And you can live in this gap because there's been no evidence to prove you can't yet.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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There's been no evidence to prove that you're actually not good at violin or you're not good at DJing. So you can live in this gap for a long time. It's like the world, the realm of possibility. You've announced it. People are now giving you credit for it. And there's been no evidence to prove you can't do it.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And one of the things that actually got her posting over Christmas was when I said to her, instead of like trying to make good videos, let's make the objective, get to video 1000. Yeah. She's posted every day since. She's posted 30-odd videos on her Instagram since then. Yeah, she changed the goal. The minute the goal became, let's get to video 1,000, she was off to the races.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And to me. The really important part there for me as well is just to go for 10 years at anything, you are going to need to really love the fucking thing. And so as much as we talk about strategies and tactics and waitlists and all these things, the overarching thing of how do we get to consistency so we can start to compound is is a consequence of love and passion.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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Something else that I don't think I've ever heard many entrepreneurs or founders talk about when they're giving advice on that preparation learning phase is the importance of writing. Yeah. Because that had a profound impact on me. The rate in which I learned was having a practice. At what stage in your journey did you write?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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It is a good idea. And it's a good idea for the unobvious reasons that most people don't think. It's not necessarily to sell books because, you know, I've got a book that sold pretty well, but I don't necessarily think it's made much money.

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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On that point of sales, are there any frameworks for sales that you advise or give to entrepreneurs when they're trying? Because on stage, a lot of people ask me this. They say things like this. I'm trying to sell to a customer or I'm trying to sell to the CEO of this company some idea that I have to change the company or I'm trying to sell downwards as a leader. Is there a framework for selling?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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So I made a commitment to myself when I was 24 to write a tweet every day.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

6564.398

So break that down for me. So when you say the word demo...

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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And I would screenshot it then post it on Instagram. Now this was maybe the single biggest hack in my life that I've never really talked about because of all of the downstream consequences that occurred.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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I've actually never seen this before, this image. Yeah. Can you explain to me, I'll put it on the screen and link it below for anyone that wants to look at it. I highly recommend you do, what this image is.

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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downstream consequence number one got to a million followers on instagram wow by posting these quotes of ideas that i had every day so every day at 7 p.m my girlfriend knew at the time she goes he's going to go off for an hour and think of something to say um downstream consequence number two is it taught me how to communicate ideas in a concise high impact way and kind of what people respond to and i'd say number three is it generally

The Diary Of A CEO with Steven Bartlett

The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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The people that came to you following your last conversation and that sent you messages and DMs, what is the most frequently occurring question that they asked you?

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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

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It meant that if I went through my day and something had happened, it gave me a moment to condense that down into wisdom.

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A piece of truth. So that day, I learned something. And without that practice, those learnings kind of would have passed you by.

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And I think there's different types of personal branding. And the best, most effective type of personal branding that I've seen is what I call idea promotion, where you're promoting your ideas to the world, maybe in a particular niche or industry, but it's all about here are my ideas. And you can do that as well, obviously, through books and through podcast appearances and stuff.

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But there are other types of promotion. So some people do... deficiency promotion. Here are all the ways that I'm flawed. And they build a brand around that. Well, the one people most object to is self-promotion. Self-promotion, which is here's how great I am.

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So what do you think is maybe the subject or question that I haven't asked at this point in the conversation that people will be sat at home thinking?

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What I'd love people to do that are listening now on YouTube or wherever you might be listening, I think YouTube is probably the best place to do it, is if you are one of those people that feels a little bit lost and you are, I don't know, you are working in a restaurant at the moment and you're working evenings and you heard Daniel talk about AI and all of these things and you just feel like it might be a bit far away or you don't have the people around you that can...

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potentially help you with that, let's start a little bit of a community in the comments section. So I think it would be really, really cool if people detailed their situation, talked about where they want to get. And if you just throw that out there in the comments section, who you are, where you are, obviously keep your private details to yourself, but, um,

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as anonymous as you're comfortable being or not being, throw the seed out there. And it will start a conversation with somebody else. I see it all the time in the comment section. People start chatting. They start getting motivated.

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And just so you know who these people are that also got to the end of this and are doing this, if you could all start it with a waving emoji, then at least you know that your people that got to the end and saw this part.

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And if you could be friendly to those people and maybe reach out to them, talk to them, and safely, right, do your own process of verification to make sure that they're not a crypto scammer or something. Yes. maybe connect with them on LinkedIn, verify who they are, and then form that relationship. Because there are people in this audience that I know are searching for like-minded individuals.

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And as you say, by the very nature that they got to the end of a three-hour conversation, they are like-minded in some way.

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This year, 55% of businesses globally are utilizing AI in some form. It's become so integrated across every point of my businesses that it's hard to remember a time when my team and I weren't using it. Adobe Express, who sponsored this podcast, is a prime example of a tool our team uses day in and day out.

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Its generate image tool only needs a few words describing what you want and using AI, it returns many images for you to choose from. If you're watching, see how quick and easy it is and you can try it yourself for free. The customizable templates mean you or anyone in your team can create something that stands out without starting entirely from scratch or being a design expert.

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It's the type of technology that differentiates Adobe Express from being just another design tool and makes it the quick and easy create anything app. Search Adobe Express or download it for free in the App Store right now.

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In terms of energy, there are so many reasons why I'm a big matcha fan, if you don't already know by now, and so much so that I actually invested in the UK's leading matcha company called Perfect Ted. One of my favorite Perfect Ted products is these delicious matcha pouches that come in every flavor from salted caramel to peach flavor to mint flavor to berry flavor.

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One of my favorites is this vanilla flavor, which I'm going to make in just two seconds. You just take this mixer here, get a little bit of a powder, Pop it on top of the shaker like that. Put the lid on. Shake, shake, shake. Delicious. If you haven't tried this yet, you can find Perfect Ted at Tesco and Holland Barrett stores or online where you can get 40% off with my code DIARY40.

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Head to perfectted.com and put in code DIARY40 to try this delicious multi-flavored matcha now. Highly recommend. And if you do it, please tag me, send me a message online. We have a closing tradition on this podcast where the last guest leaves a question for the next without knowing who they're leaving it for. Where do you draw the line between health or anything, optimization and pleasure?

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What was that epiphany that you got in that week? Like what is the, for us that, you know, for people that don't want to have to go through that to realize what you realized in that week.

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I think that's so wonderful to hear and so refreshing because it's often the missing piece in the big picture of success and optimization. I had it for many years. We take for granted that all that we strive for and all that we've accomplished and all that we love and know is sitting on this tectonic plate.

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is there until it shakes until it shakes it's like i was in over in cape town there's an earthquake this um this year while i was there and i'm sat in my house and then suddenly at 2 a.m in the morning like underneath me starts shaking yeah and i oh my god i didn't realize i thought the house was the base actually the base is the tectonic plate and in our lives that's our health as entrepreneurs we disregard it so flippantly in the pursuit of some kind of accolade until it shakes and then that becomes the only important thing

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Daniel, thank you so much. It's an honor. And please keep doing what you're doing. It's amazing. Thank you. Do you know that 80% of New Year's resolutions fail by February? It's because we focus too much on the end goal. And we forget the small daily actions that actually move us forward. Those actions that are easy to do are also easy not to do in life.

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It's easy to save a dollar, so it's also easy not to. Making one small improvement each day, one tiny step in the right direction, has a big difference over time. And that is the 1% Mindset, which is why we created the 1% Diary, a 90-day journal designed to help you stay consistent and focus on the small wins and make real progress over time.

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It also gives you access to the 1% community, a space where you can stay accountable, motivated, inspired, along with many others on the same journey. We launched the 1% Diary in November and it sold out. So now we're doing a second drop. Join the waitlist at thediary.com and you'll be the first to know as soon as it's back in stock. I'll put the link below.

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Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learned just how crucial having the right systems in place is. One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system.

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Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode.

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We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite. So if you'd like to learn how it can help your business, head to netsuite.com slash Bartlett and free download the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

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How have you accelerated your learning? Because you're someone that is able to give out lots of different ideas from lots of different reference points.

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And there must be some kind of underlying framework you're using to like learn, process and publish, which now presents you, which is part of the reason you get invited onto all these podcasts now and people are paying you to speak at their events, et cetera. What was that framework for you?

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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And the macro factors that brought that about, what are those underlying shifts that happened that meant we went from the logo to the person?

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When you took that pause when I asked you how your day had been, two interesting observations I had. The first is, whatever you were about to say next, I trusted more. Because you'd had some time to think and you weren't just spewing out your like automatic response. So I thought, oh gosh, what's he going to say here? And there was this element of like, he's really thinking.

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He's like, he really cares about giving me the honest answer. And the second one is I was just so much more intrigued. Right. Because I could see you thinking, so I thought this is going to be an interesting response. Yeah. And that was all in that one second where you took a breath.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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There was something, is there something in the contemplation which means that I believe you checked? Yeah. Like it's a simple way to describe it. In that second example where you paused and said, yeah, I've written a lot of value to this company. I was like, he actually checked. Exactly. He like checked. He believes it. So I believe it.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Jefferson Fisher, I'm incredibly intrigued by so many of the things that you produce content about, but also this phenomenal book. So if we start from the beginning, who are you?

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And what is my assertive voice? And how is sort of an assertive voice different to like disrespecting someone? I've got this graph, I think it's taken from your book, which shows the sort of middle ground of, I'll put it on the screen for anyone that can't see, but respecting others sort of versus respecting yourself. And in the middle there, you have your assertive voice.

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You have to find ways to say more with less. So does the amount that I speak, have consequence.

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They listen a whole lot more. Do people capitalize on that? So if you're triggered by me saying that you have a purple shirt on, Have I got the power now? Because I can play you like a fiddle if you're so easily triggered by something that's so obviously like provocation. Surely I have the power over you now, right?

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And that's easier said than done. It's interesting. I started my first proper business when I was about 18 years old. And when you're 18 years old and you're dealing with people that are like double your age and you're different because your skin color is a little bit different, you have no experience.

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I was talking to the guy that was cutting my hair yesterday because he's a young black man starting in business. And you were aware that every conversation you're having to some degree

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is a test yeah it's like a test of how much you value yourself how much you believe in yourself and how much you believe in what you're building and what you're saying like it's an interesting way to think of life that like every conversation is actually a test a test of your conviction and i was just i was talking to my barber about how i've changed over time and how business has made me become more direct and more assertive than i was when i was 18 years old

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Because I wouldn't have survived in some of the rooms that I'm in with very eccentric billionaires who have done this 40 years before me if I didn't have that assertive voice, if I wasn't able to look them in the eye and say with calmness and a slower pace what I believe to be true. It's so interesting.

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So you're in the courtroom and you're against another trial attorney, essentially, trying to make the case for your party.

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It's just thinking about how so much of our life is about developing this ability to assert what we believe without the just or the caveats or the excuse.

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Yes, sir. But doesn't that come down to your ability to articulate yourself and to persuade and to convince someone of your fact? Wholeheartedly. Yeah, right.

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In this regard, what do the most successful people in the world, the leaders, the prime ministers, the presidents, the CEOs... have in common as it relates to the stuff we're talking about right now? So you know what I'm saying? So are they assertive? Are they people pleasers? What do they have in common here? What I find that people are people.

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Rich people don't even say hello and kind regards on fucking emails. They literally send emails like text messages.

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And how does one learn? Like, how did you learn that? Where did your skill come from in that regard? Because you're regarded as one of the very best at what you do. So where did you learn? So I am a fifth generation trial attorney.

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And then is there anything I need to be aware of when I have that difficult conversation with them so that I'm successful in getting to that outcome?

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Because when we go into those sort of difficult conversations, whether it's with a colleague or our spouse or whoever it might be, much of the objective, I think, for some of us is to win the conversation in whatever definition of winning one might have. Is endeavoring to win a conversation a good idea?

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There's been so many arguments I've had with my girlfriend where I have quote unquote won and I felt like shit.

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Because she might come to me and say, do you know what? I understand your point and I'm sorry. And there's part of me that just feels like shit. It's because I thought that's the outcome I was looking for. But actually the outcome I was looking for was resolution. And I actually love this person so much that a concession was not like, was actually not, it's not what I wanted.

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So I had to, you know, I was thinking of some recent examples where my girlfriend came to me and apologized for something, where we were like disagreeing about it. And I just felt like shit that she apologized. Yeah.

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Try not to spill it. Nice. Since I've been a waiter. So I have these two glasses of water in front of me. I know there's an analogy you have for having a good effective conversation that can be demonstrated with these two glasses of water.

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So what's like a real world example of this idea that you might not be talking to Stephen, you might be talking to something he's dealing with?

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You've written the book on conversation, Argue Less, Talk More. Why does it matter to the average person listening now that's just clicked on this conversation? Why does it matter to them? Yeah.

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horrible habit of thinking for some reason that if i say it to you right in this moment it's all going to change and you're going to just immediately conform to what i want you to be being triggered is a hallmark of that isn't it like being when we sell the car they're like easily triggered it's really you're scratching at an open wound that might have been there many years ago i was reflecting as you were speaking about a particular friend that i have

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who I remember a conversation with him in the middle of the pandemic where he like turned to me and said, it's people that are young and healthy that are ending up in hospital beds. And I remember saying to him, I was like, I was living in his house.

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I was like, no, I don't think that, I think the NHS website says it's people that are like out of shape and slightly older that are ending up in hospital beds. And he like was like really, really triggered by that. And I remember he's like a good friend of mine. So we had a conversation about it. And we dug and dug and dug, because we're, like, really good friends.

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Like, why is it that all of us as, like, boys, we know in, like, the group chat when we're bantering, all we've got to do is say, like, now you're wrong. Wait, one more thing. One thing. And it's, like, Red Mist. Yeah. And we had, like, a really open conversation about it over, really over the last, like, year and a half. And he said... When I was younger, all of the teachers thought I was stupid.

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And also, I then got bullied on the playground because people thought I was stupid. And then I found text messages from my grandmother to my mum where they said I was stupid. And then I found on my report card... They'd basically written me off. So 30 years later, when we're having a conversation, just a trivial conversation about the pandemic, when I go, no, I don't think that's right.

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And I pull up the website and stuff. And he sees the red mist, as me and him call it now. It all stems back 30 years to this experience on the playground. So like you said, it could be proving someone wrong. But in that case, it's actually like proving the bullies right. It's proving all the people that hurt him wrong. Right. And it's showing up 30 years later as this red mist.

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The story ends with him going to a therapist and speaking about it. And he's resolved it now to the extent to which he can, where now when he feels that feeling, he's able to point it. He knows what it is. And so it doesn't make the decision.

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If you're dealing with someone in your romantic relationship at work, whatever, that is easily triggered in that regard. What advice would you give to the person dealing with that person who is like continually easily triggered? They see the red mist all the time. It's almost impossible to talk to them because they immediately just flip to 10.

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They avoid the difficult conversation. You feel now that you can't even have that conversation with them because they're immediately going to gaslight you or they're just going to go straight to 10 and they're going to be flooded. Right. You know, that phrase that I've heard before about like when the brain gets flooded, like they just get overwhelmed in there. Yes.

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So many people are so interested in understanding how to deal with disrespectful people.

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Like being disrespected. Right. So if I'm being disrespected, is there a playbook for me to handle that? And why is it that so many people are so obsessed with like dealing with disrespect? I find that people are...

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Do you really think it's that pivotal to your outcomes in life? Oh, absolutely. So if I became a 10 out of 10 communicator, like I became the best communicator in the world, what outcomes in my life, what areas of my life do you think will radically improve?

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Well, I was just looking at this section in your book about dealing with difficult people.

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It's so hard because it's like the context dependent. Yeah, yeah, yeah.

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On page 166 of your book, The Next Conversation, you say, when you hear someone say something rude or insulting, understand that they're wanting something from you. That something is dopamine. The feel-good hormone. That something is dopamine.

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I think a lot about this because of podcasting. And it's one of the slightly unfortunate, unfair elements of running a podcast is sometimes you come across people who have done the most extraordinary work ever. They could be a scientist in a lab in Boston in America, or they could be, I don't know, some exceptional expert in some niche field.

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Can you say that in all context? I'm thinking, can you say that to your, like the CEO of the company, you're an intern, and they say something to you. And they look at a piece of work you've made and they go, I mean, I guess that's okay. Yeah. Do you know what I mean? Does context matter here?

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But the reason why they often don't get the platform, the stage on podcasts or on TED Talks, whatever it might be, isn't because of their sort of merit. It's purely because of their ability to communicate the ideas. And I think the more and more we head into this sort of like content, YouTube, podcasting world where that's like the dominant form of media.

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The first time was through emotion. It was the amygdala. You got it. And the second time was you're forcing them into the prefrontal cortex to make like a logical. You got it.

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It's interesting because some of the things you were talking about, I was thinking, is this like advice for dealing with really toxic people? Or is this also advice just for dealing with like couples arguing? Because it sounded the type of person that would... not respond to, that really hurt me. Yeah. Sounds like a bit of a monster. Right. Like a narcissist.

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When somebody is... So if my girlfriend turned around to me and said, that really hurt me, I'd like, it would kill me.

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It's such an unfair advantage if you can communicate. Like you can be 50% as good in terms of skills or experience, but if you can communicate effectively, the unfair advantage you will have in your life, I think, is just completely disproportionate. I couldn't agree more.

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I was thinking of two things at the same time. I was thinking when we approach these difficult conversations with difficult people, is there a certain priming that we need to do to ourselves to make sure that we're in the right frame of mind? Because even as a podcaster, I see huge variance in my ability to speak and articulate myself based on things that happened in the last...

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24 hours yeah so is there do you ever think about like when you've got those big cases coming up how to prime yourself to make sure that your brain your mouth everything is working in unison and you feel like emotionally ready for that conversation yes so one i i do one is i let's put it in terms of work and home because everybody listening right now

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That's a great way to put it. And what's the downside then? So if I'm a terrible communicator, if I'm a 1 out of 10 communicator currently, A, what does that look like? But B, what do the outcomes look like in my life?

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And I guess you want, if you're lying in that context, you want... certainty that the other person believes you. So the issue with the big pause you gave is if I was at the strip club last night, I now don't have certainty that you believe what I'm saying, so I need to keep going until I can convince you that I was at the 7-Eleven. So now I need to push back on you and say, what do you mean?

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Exactly. Why are you asking this? Yeah, exactly. Why are you asking me this? Yeah, yeah, yeah.

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And you do know that regardless if they think about it or regardless of whatever they do next, I know where I fucking was. So you're only going to uncover evidence that I was at the 7-Eleven last night. That's exactly right. You're going to look at my bank statements. You're going to see I was at the 7-Eleven last night.

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So there's a certain confidence that comes with that where you don't need to prove yourself.

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How many followers have you got online now across all your channels? I think we're close to 12 million. Crazy. Yeah, you're telling me. Is there an attorney that has that many followers on Earth?

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Are there any moments from famous trials that you think about and use as reference points for exceptional prosecution or exceptional defence? that we might know. I was recently watching the OJ case.

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It's funny because we all know of the OJ case, but I've never actually watched the trials and all of those things because it was on Netflix.

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And there were so many moments in there where I was reflecting as you were speaking about how the prosecution responded to evidence and how they responded to the glove and all those things. Are there any moments from famous trials that you think about that are kind of supportive of your point or...

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What is it you're doing for those 12 million people at the very core of it?

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I was thinking about it in the context of selling to my clients. Back in the day when I used to run a marketing business, the thing that I found to be most effective was when I told my clients the truth. So what would often happen is my clients would develop a really good relationship with me. So my client might be a CEO of a big billion dollar fashion company.

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They would have a relationship with me. The bridge of trust would be with me. My team would come in while I was sat with the CEO of this big company, and my team would pitch an idea to the brand. If I sat there and criticized and pointed out the faults in my team's pitch, the deal was done. How cool is that? So we would sit there in his big glass office, and I'd say, I don't love idea three.

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I don't think that's going to work. And then I'd say, idea one, though, I think that's the winner. Idea two is okay, but it's not worth the effort. Idea three is certainly not going to work. But idea one, I think that's the winner. And because I was pointing out the flaws in what's my own company, they trusted me for years. I'm telling you. And I was being honest. I was always being honest.

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So if I thought it was a bad idea, I'd say it was a bad idea. And this is the long game.

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It's hard, though, isn't it? Because your body responds. It is hard. Your body starts to give it away.

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So let's get into that then. You said you help them focus on the next conversation. Yeah. What do you mean by that?

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What about the subject of small talk, which we all, I mean, I think most people hate small talk. I especially don't like small talk, but many people hate small talk. Is there a skill at all to being a real master of small talk in your view?

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You talk about these conversational goals. Yeah. Having a conversational goal in your small talk. You talk about that on page, I think, 45 and 46 of this book. Yeah. So as a conversational goal, I'm a podcaster. I know I'm meeting you today. So I walk in here with a goal in mind that when I start speaking to you, I'm trying to get somewhere. Right. Is that what you mean by conversational goal?

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I didn't really do anything. What are the things that you admire the most in some of the peers you have as a trial attorney? Is there a particular trial attorney that you admire the most through history or through that you've encountered? And if so, what is it about them that you admire so much?

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The Speaking Coach: The One Word All Liars Use! Stop Saying This Word, It's Making You Sound Weak! The More You Do This, The More You Sound Like A Liar!

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Do you think there's an element of like spirituality or religion that,

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somewhat ties into this i was thinking of like the buddhist philosophies of and just various religious and spiritual philosophies of like forgiveness and um taking the higher ground and right an eye for an eye makes the whole world blind i agree yeah i mean mine is be quick to listen slow to speak same thing i mean if you look at the bible book of james is full

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That can make the difference. And what does that process, that journey look like? Because some people will think, right, I've listened to this podcast now and I've got the tips, the strategies, I've got some of the big picture ideas, but I'll implement that. I took notes, et cetera, et cetera.

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But then next week, their spouse rolls in, starts shouting at them, whatever, colleague at work triggers them, whatever, and they just revert back and they go, fuck it. Yeah. What is that?

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I want to give people some sort of like framing on the journey to going from where you are now, which might be quite ineffective and breaking all of the rules that we've talked about today to being a 10 out of 10 master communicator. What should one expect that journey to look like?

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This one change has transformed how my team and iMove train and think about our bodies. When Dr. Daniel Lieberman came on the Diary of a CEO, he explained how modern shoes, with their cushioning and support, are making our feet weaker and less capable of doing what nature intended them to do. We've lost the natural strength and mobility in our feet, and this is leading to issues like back pain,

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and knee pain. I'd already purchased a pair of Vivo barefoot shoes. So I showed them to Daniel Lieberman and he told me that they were exactly the type of shoe that would help me restore natural foot movement and rebuild my strength. But I think it was plantar fasciitis that I had where suddenly my feet started hurting all the time.

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And after that, I decided to start strengthening my own foot by using the Vivo barefoot. And research from Liverpool University has backed this up. They've shown that wearing Vivo barefoot shoes for six months can increase foot strength by up to 60%. Visit vivobarefoot.com slash DOAC and use code DOAC20 for 20% off. That's the vivobarefoot.com slash DOAC. Use code DOAC20.

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A strong body starts with strong feet. No matter where I am in the world, it seems like everyone is drinking matcha. And there's a good chance that that matcha you're drinking is made by a company that I've invested more than seven figures in, who are a sponsor of this podcast called Perfect Ted.

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Because they're the brand used globally by cafes like Blank Street Coffee and Joe and the Juice and many, many more. Not only can you get Perfect Ted matcha in cafes, but you can now also make it at home. in seconds using our flavoured matcha powders that I have here in front of me. Perfect Ted Matcha is ceremonial grade and sourced from Japan.

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It is smooth, it is naturally sweet, not like those bit of grassy matches that I tried before Perfect Ted. And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha.

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And you can find Perfect Ted Matcha in the UK in Tesco, Sainsbury's, Holland & Barrett and in Waitrose or Albert Heijn if you're in the Netherlands. And on Amazon in the USA or get the full range online at perfectted.com. You can get 40% off your first order using code DIARY40. The last section of rule number two in your book is about boundaries. Yeah.

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What do you mean by boundaries in this context? And also, could you explain to me this image here? Do you know that image? I'll put it on the screen for anybody to see it.

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But what if I come up with an excuse? I say, oh, I just checked. I've got a meeting, Jefferson, so I can't come for the coffee.

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But we don't want to offend somebody. Yeah, that's the people pleasing, right? Yeah, so like someone says to me, Hey, Steve, I know you're in Austin. This actually happens. Hey, Steve, I know you're in Austin. Would be great to get a coffee with you while you're in town on Monday. And I look at my calendar and I go, I'm free on Monday, but I just don't want to go. So what do I say to them?

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And where do we have to start to understand this? I want to be a much better communicator. conversation list and I want to be a much more effective communicator. I want to argue less. I want to talk more. I want to be heard more. This is probably reflective of most people listening right now.

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So if I was a student of yours coming in to be trained by you, where is the first place you would start with me? Number one, you say it with control. Okay. What do you mean by that?

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yeah and i was reflecting over over um new years i was at a restaurant and i was reading this book about i think it was called the courage to be disliked and it was just developing my thinking on just trying to be a bit more sort of radically can give more radical candor to situations yeah and we were sat in this like bar or whatever me and my friend and um the owner of the bar had come over and he's been really nice and he likes the podcast and stuff when we're talking and

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And I was trying to practice this art of just being honest in those sort of people-pleasing moments. And my friend says to him, oh, we've got something to get to, blah, blah. And we hadn't got anywhere to go. Yeah, of course. So I remember interjecting and going... We want to leave in 10 minutes.

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So if they can get here before then, then I'm more than happy to like sign the books and stuff, whatever they want me to do. And it was so interesting how much better I felt about myself when I was just honest with this guy. Like I was like, no, I don't have anywhere to be. I just want to go. Exactly. Yeah.

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But it's not easy on a day-to-day basis because even when I did land here in Austin, there were people that texted me saying – Of course. here in Austin, let's go for a coffee. And in reality, here's what my brain is saying. My brain is saying, I need to spend time with my partner. When I'm not recording this podcast, I need to do my bloody, like my to-do list and my Slack and my emails.

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And then I need to go to the gym as well. So it's not that I don't want to go for coffee with you. It's that like, I have other priorities that I'm pressing. So how would I communicate to them in that moment that, they're just not a high priority. It's not a high priority for me to go for a coffee.

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And then that's where the anxiety kicks in, and that's where we just push it off. What if the excuse is real? So I've been invited to this dinner in London. I actually can't go, but it's someone that I care about a lot. I can't go because of my calendar, and I haven't responded to the email yet. I think in part because I'm trying to figure out how to let them know.

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You see how it's taking up your energy even now? It is taking up my fucking energy, yes. So in that situation, I should say, I was going to say terribly sorry. No, no, no. Okay. I can't make it on this occasion because I'm in... The Middle East. But thank you for the invitation. Yes. And if this ever pops up again, please do let me know. I'd love to come. Yeah. Because all of that is true.

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Of course you're not. I'm not terribly sorry. You're not sorry at all.

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It's so ironic that I started this with an um while I was holding this particular image. Nice. So what is this image that I have in my hand for people that can't see this conversation right now?

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Verbal fillers. One thing we've come to learn from doing this podcast is that when a guest on the show uses a lot of verbal fillers, people get irritated in the comment section. It's so interesting, but it's really taught me a lot about how to speak better. Because if someone comes on the Diary of a CEO and the guest is constantly saying like, like, um, like, like, like, like, um, like, like,

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It's like the top three comments. I just did it then. Yeah. It's the top three comments on the video. Right. Should I be getting rid of these filler words? They're like, if I want to be a more effective, impactful communicator. Because the great communicators that I see on stages and stuff, they don't use like...

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You don't want to do that when you need to be very effective in your communication. Yeah. What is the most important thing we should have talked about that we haven't talked about as it relates to the work that you do, the questions that people ask you, and the value that you have to give to my audience? What's the most important thing?

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Jefferson, thank you. You're a father, aren't you? I am, yeah. You've got two children, seven and five? Seven and five. So how are you thinking about what you say to them?

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What do you hope that people who read this book will walk away with it with in terms of value or a changed perspective?

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I highly, highly recommend anybody who relates or resonates with the conversation we've had today to go and get this book, because there's very, very few like it that approach it from the perspective that you have of someone who conversates for a living in many respects and where there's so much relying on your ability to conversate effectively. So I highly recommend everybody who gets this book.

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It has these wonderful illustrations in, which are some of the graphs that I put on the screen today, but it's an incredibly accessible book. It's not a book that you have to be a PhD level in some sort of scientific degree to understand. It's really, really relatable. It's written by someone who understands their audience tremendously well, but also clearly someone who's made a ton of content.

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You've 12 million followers online. and understands exactly how to relate to people. So this is the book for everybody.

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And if you've struggled with conversation, if you feel disempowered because you don't have the skill of the tongue like some people do, if you feel like you're dealing with difficult people in your life and being manipulated or don't feel like you have the tools to get your point across and to talk more and argue less, then I highly recommend you get this book.

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And I'll link it below for anybody that wants to check it out. We have a closing tradition on this podcast where the last guest leaves a question for the next, not knowing who they're going to be leaving it for. And the question that's been left for you is, if you could go back in time 20 years and get a message from yourself today, what would that message be?

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Thank you so much for doing what you do. It's an incredible gift to give people who feel...

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like the lights are off like they don't have as we said a second ago like the tools and the answers to be effective in their life and it's as we said it's such an unfair competitive disadvantage in life to have all the skills all the talent all the potential but it's to be trapped behind an untrained tongue yeah or an untrained mind in the context of how we respond and taking a pause and just having some of those really sort of foundational tools so thank you for doing what you do so it's no surprise to me that you're so incredibly resonant in this moment in time where

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So many of us, quite frankly, especially younger generations, just don't know how to communicate. We don't know how to have a conversation, how to resolve conflict, because we're living behind screens now. Right. So much of our, you know, the muscle of communication and conversation isn't being trained in the same way.

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So highly recommend as well, if anyone's got any kids out there that are going off into the world and maybe have been glued to TikTok for too long, for them to listen to this conversation, to buy the book, and to get further into your work. Jefferson, thank you. Thank you very much. It's been an honor. The hardest conversations are often the ones we avoid.

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But what if you had the right question to start them with? Every single guest on the Diary of a CEO has left behind a question in this diary. And it's a question designed to challenge, to connect and to go deeper with the next guest. And these are all the questions that I have here in my hand. On one side, you've got the question that was asked, the name of the person who wrote it.

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And on the other side, if you scan that, you can watch the person who came after, who answered it. 51 questions split across three different levels, the warm-up level, the open-up level, and the deep level. So you decide how deep the conversation goes. And people play these conversation cards in boardrooms at work, in bedrooms, alone at night... and on first dates and everywhere in between.

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I'll put a link to the conversation cards in the description below and you can get yours at thediary.com. This has always blown my mind a little bit. 53% of you that listen to this show regularly haven't yet subscribed to this show. So could I ask you for a favor?

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If you like the show and you like what we do here and you want to support us, the free simple way that you can do just that is by hitting the subscribe button. And my commitment to you is if you do that, then I'll do everything in my power, me and my team, to make sure that this show is better for you every single week. We'll listen to your feedback.

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We'll find the guests that you want me to speak to and we'll continue to do what we do. Thank you so much.

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That right there is very, very effective. I've got so many questions. I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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And to do that, I have to kind of be comfortable with the fact that there will be a pause between my response and their question.

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Do you believe the robots are going to raise our kids? Because it feels like a slippery slope.

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So what is the perfect combination to achieve happiness in that regard then? Wealth does matter, but something else matters as well, which we tend to abandon when we get wealth.

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for the entire team, and I've agreed to the bet. So if you want to say thank you to the team behind the scenes at Diary of a CEO, all you've got to do is hit the subscribe button. So actually, this is the first time I'm going to tell you not to subscribe because it might end up costing me an awful- Dr. William Von Hippel. What have you spent the last four decades of your life doing?

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And what does evolution tell us about that competitive sort of dating game? What does it tell us, if I'm trying to be attractive as a man, what do I need to be demonstrating in order to attract the opposite sex as a human?

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So I've got honest signals of, did you say quality?

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Honest signals of quality is being attractive as a man. I've got risk-taking. What else?

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I often think about, like, personality. And why is humor a attractive quality in men?

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What about for women in terms of attraction? If you were to design a perfectly attractive woman from an evolutionary basis, what would that woman be like?

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Do men typically care if a woman's rich from an evolutionary perspective? Does it matter?

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What is the basis for homosexual relationships in evolution?

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Oh, okay. Which kind of feels like a bit of a contradiction to the idea that testosterone and risk-taking and being brawn and being masculine.

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So what is it about being a little bit gay? Like, what are the features? What are the features of being a little bit gay?

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One of the things that kind of dovetails into this is some of the stats that I was reading about education these days. This one stat here says that 58% of college graduates in the most recent cohorts were women, with one woman on campus for every two men.

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And with this scenario where there's more women becoming college educated than men at increasing numbers, you're going to get a bit of a mismatch in terms of women looking for those men who are up and to the right economically, but there's fewer men there.

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If women are looking for men that have more resources than them on average, which is what I read in some of the studies, I think it was roughly 70% of women say they want a man that has equal or more money than they do. There's a mismatch there, isn't there?

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Because as both become sort of more equalized, if there's still a desire for the man to have more and provide more, there's, again, it doesn't, the numbers don't,

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On an individual level, I guess if you're a man, you really do need to focus on your career if you want to have a chance of

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Speaking of the apps and swiping, we talked about how men on those apps, if they're not in that sort of top echelon of demonstrating authentic quality on the surface, so like rich, muscly, whatever, then their chances of getting swiped on are very, very low. What about for women? Because a lot of my female friends say that they hate the dating apps. They have no luck.

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This is true, because actually, when I think about the particular friend I was thinking of, I asked to see her Tinder or whatever app it was many years ago. And I was like, oh, my God. I... Jesus Christ, I wish I had this many swipes. Because as a guy, I mean, I must have had Tinder for about a month back in 2000. When I was 20, I'm going to say 23, 24, I couldn't get swipes.

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And if I got some, listen, it wasn't anything to write home about. It was very, very rare. But when I looked at her Tinder that she was complaining about, she had hundreds of men. But she just didn't like any of them.

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Okay, so I was thinking about the attraction features of a woman that we talked about earlier. I know that if I'm a guy and I'm trying to have more success on the apps, on social media, what I need to do is I need to pull up in my Lamborghini, I need to hit the gym, I need to signal my quality in an authentic way that can't be disproven.

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And if I'm a woman, therefore, I need to be showing my hip ratio?

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Because I'm thinking about this graph that was in your book, which shows how much sex we're having and how much porn we're watching. And very simply, it shows that we're having less sex and we're watching more porn. And it's quite a considerable drop between 2006 and 2012. It said a percentage of 18 to 25 year olds who had had sex or watched porn within the last year.

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And about 80% of 18 to 25 year olds had had sex in the last year. And now it's getting down nearer to 65, 70%.

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And it looks like pornography consumption has almost tripled in that time period.

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And does this explain in part, when we're thinking about a pornography rise, why there is declining fertility rates We're having less and less kids than ever in the Western world.

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And some people are concerned about population collapse.

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And why should we look at evolution for answers on human happiness and success and as a sort of a guiding compass for what we should be doing with our lives? Why is evolution a place to look?

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We evolved to want to have sex. And in a world without the pill, that automatically resulted in children.

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Which is what happens when you had your baby recently. You have this huge sort of magnetic pull to the child.

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You don't think it's possible that we're going to make ourselves extinct because we're not having fucking sex, are we?

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So if you were prime minister or president of the world, and it was your job to get us having children again, based on what you know about evolutionary psychology and human incentives, what would you do?

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Last night I was with my girlfriend and I was joking because I read this article that Tesla's Optimus robots are now going into production and they're hiring the team, which are these sort of humanoid robots that will be in your house and help with the chores and dishes and stuff. And as a joke, I turned to my partner, I was like, we'll get two of those.

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And like one of them will like raise the kids and then the other one will like take the kid to school and stuff because I knew it was a joke. I knew her reaction would be pretty...

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Negative. And she was horrified. She goes, can you imagine a world where the kid would turn to the robot and call it daddy and mummy? Because the kid wouldn't really know the difference. And I sat here with a child psychotherapist, psychologist, who said that in those first three years, it's so critical for the primary caregiver to be around.

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and that the man and the woman caused the baby to release different types of hormones based on their gender. Yeah. So you almost can't... All that's true, but here's the thing.

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Because the parent releases certain hormones in the child. by their touch, the oxytocin. Robots don't release oxytocin. Not yet.

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It's a strange future to think about because it feels also like a slippery slope where we might start having kids and then giving them completely robot parents.

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One and a half year old. Would you allow a robot to – I love the nannies I have.

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Hmm. And in marriage, this graph that I saw in your book shows that the percentage of Americans who are very happy or not too happy as a function of marital status quite clearly shows that if you want to be happy, you should be married. And if you want to be not too happy, you should be separated.

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As an evolutionary psychologist and someone who understands where we've come from and therefore our sort of innate behaviours and needs and desires and so on, what are the things that we're getting wrong as a species at the moment from your view?

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So it's the individualism that's causing their unhappiness, that's causing them not to marry. Yep, that's what I believe. And people that are less individualistic are getting married, and that's why.

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At my company, Flight Studio, which is part of my bigger company, Flight Group, we're constantly looking for ways to build deeper connections with our audiences. Whether that's a new show, a product, or a project, it's why I launched the Conversation Cards.

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I've relied on Shopify before, who's a sponsor of today's podcast, and I'll be using them again for the next big launch, which we'll hear about soon. And I use them because of how easy it is to set up an online store that reaches all of you, no matter where you are in the world. With Shopify, the usual pain points of launching products online disappear completely.

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No matter the size of your business, Shopify has everything you need to make your business go to the next level and better connect with your customers all over the world. To say thank you to all of you for listening to my show, we're giving you a trial, which is just $1 a month. You can sign up by going to shopify.com slash Bartlett. That's shopify.com slash Bartlett.

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Or find the link in the description below. And what about things like ADHD and neurodivergence? Is there an evolutionary basis for why that occurs?

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I wonder if it will still be the case when we have all the robots and the AI doing everything for us.

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Do you think we're going to merge with technology more deeply in the future?

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You mentioned depression there. What's the evolutionary basis for humans getting depressed and anxious? Because presumably that's That's not productive for our survival.

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So does that mean that evolution tells us that the cure for anxiety is to stop thinking about the future effectively?

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I was at something that really I found quite interesting as well in your book. I think it was in Chapter 9 where you talk about religion and the fact that people that are associated with religious participation are typically more happy than those who are not.

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And by autonomy, you mean the sort of individualism where I don't need anybody anymore. It's about me. It's about my gratification, what I want now versus others and a community, a tribe.

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Why do we want religion? Because it's quite clear that there's something within us that wants to believe. You see this, I think we're seeing a little bit at the moment where we're seeing a return to religious belief in some degree. I know that it might not just be the religious belief that we think of. It might be spirituality or horoscopes or whatever it might be.

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But it seems like there's a real surge of it, especially amongst young men.

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Okay, so maybe it's the pursuit of something then that's creating the happiness versus them finding meaning. Maybe, we don't know. So you just said that when people search for meaning, they get happier.

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So that could imply one of two things, that they end up finding it or that it's the search itself.

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And what are some of the sort of stats that illuminate this problem, that make it clear that this is actually happening, in your view?

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But doesn't our evolutionary history tell us that we band together in tough times? Yes. But we band together to attack the others.

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And you're seeing that with like America versus China and America versus Mexico and whatever it might be in nationalism.

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I was sat here yesterday with... The wonderful gentleman, who I'm a big fan of, called Robert Greene, who wrote the book about power, 48 Laws of Power. What have you learned about power as it relates to our evolutionary past, and who ends up getting power in the world?

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And what about body language in this as it relates to power? Is there anything that we can learn from humans and other animals about what powerful body language is or unpowerful or powerless body language looks like?

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I've always wondered why billionaires who have more sort of objective power end up not wearing designer clothes and being more understated and wearing just the same outfit every day and they don't wear the designer brands and have Louis Vuitton.

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And maybe it's a counter signal at that point. So maybe if he had a Louis Vuitton bag, he would actually be lowering himself to the status quo.

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You've studied the Hadza tribe. You mentioned them repeatedly. Only indirectly. I've never been there. What is the most interesting thing you've learned about them as it relates to happiness and purpose and living a good life that you might pass to all of us that are listening?

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In that regard... Men need women more than women need men as it relates to connection.

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Because I read that... Marriage is more beneficial for men's longevity than it is for women's.

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And they're giving us more emotional support typically than women.

The Diary Of A CEO with Steven Bartlett

Behavioural Psychologist: We're Not Having Enough Sex! Fat Makes You Attractive & The Poorer You Are The Friendlier You Are!

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These Hadza tribes that we keep talking about, do they stay together in marriages?

The Diary Of A CEO with Steven Bartlett

Behavioural Psychologist: We're Not Having Enough Sex! Fat Makes You Attractive & The Poorer You Are The Friendlier You Are!

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Evolutionary path suggests that humans are serial monogamists.

The Diary Of A CEO with Steven Bartlett

Behavioural Psychologist: We're Not Having Enough Sex! Fat Makes You Attractive & The Poorer You Are The Friendlier You Are!

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Oh, so cheating might be a natural part of being human.

The Diary Of A CEO with Steven Bartlett

Behavioural Psychologist: We're Not Having Enough Sex! Fat Makes You Attractive & The Poorer You Are The Friendlier You Are!

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No. So if I'm a chimp and I leave the tree for a while and then my boy comes over and he has sex with my wife, I can't then find out that he did that?

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It made me think of my dog. My dog does something. He does a poo in the house. I come home an hour later. I tell him off.

The Diary Of A CEO with Steven Bartlett

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That happened an hour ago. He doesn't know what the problem is.

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You punish them an hour later, they go, I don't know what you're talking about. But when I come home and say my dog's pooed in the house or something, or he's done something naughty, he's hiding.

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Okay, so he doesn't actually know that it was, that I didn't want him to tear up the couch or whatever. But he does know that when the couch is torn up and I come home, that I'm going to be like, fucking hell, the couch.

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Because my dog, Pablo, he's never been around, I mean, he has been around other dogs, of course, but I only have one dog, so he's only ever lived with me. And I wondered, the first time I got a bone, like from the shop and I gave it to him, he like played with it a little bit, but then he picked it up and buried it in the couch. Yeah. And I'm like, what the hell are you doing?

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And then I give him another bone, and he picks it up and buries it on the couch. And then I end up lifting up the couch, and there's all these bones buried in there.

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As you guys know, Whoop is one of my show sponsors. It's also a company that I have invested in, and it's one that you guys ask me about a lot. The biggest question I get asked is why use Whoop over other wearable technology options? And there is a bunch of reasons, but I think it really comes down to the most overlooked yet crucial feature. It's non-invasive nature.

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When everything in life seems to be competing for my attention, I turn to Whoop because it doesn't have a screen. And Will Ahmed, the CEO who came on this podcast, told me the reason that there's no screen. because screens equal distraction. So when I'm in meetings or I'm at the gym, my Whoop doesn't demand my attention.

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It's there in the background, constantly pulling data and insights from my body that are ready for when I need them. If you've been thinking about joining Whoop, you can head to join.whoop.com slash CEO and try Whoop for 30 days, risk-free and zero commitment. That's join.whoop.com slash CEO. Let me know how you get on.

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I've invested more than a million pounds into this company, Perfect Ted, and they're also a sponsor of this podcast. I switched over to using matcha as my dominant energy source, and that's where Perfect Ted comes in. They have the matcha powders, they have the matcha drinks, they have the pods, and all of this keeps me focused throughout a very, very long recording day, no matter what's going on.

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And their team is obsessed with quality, which is why they source their ceremonial grade matcha from Japan. So when people say to me that they don't like the taste of matcha, I'm guessing that they haven't tried Perfect Ted. Unlike low quality matcha that has a bitter grassy taste, Perfect Ted is smooth and naturally sweet.

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And without knowing it, you're probably a Perfect Ted customer already if you're getting your matcha at places like Blank Street or Joe and the Juice. But now you can make it yourself at home. So give it a try and we'll see if you still don't like matcha. So here's what I'm going to do. I'm going to give you 40% off our matcha if you try it today.

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Head to perfectted.com and use code DIARY40 at checkout. Or if you're in a supermarket, you can get it at Tesco's or Holland & Barrett or in the Netherlands at Albert Heijn. And those of you in the US, you can get it on Amazon. It's really interesting and such an interesting subject matter because...

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I spend so much time talking to people about our evolution and what it tells us about our future and who we are. And you're the guy. You're the guy that knows more about our evolutionary past than I think anybody I've ever met. So I'm so curious to know if there's just anything else that someone like me should be aware of from...

The Diary Of A CEO with Steven Bartlett

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all the work you've done in studying evolution, any study, any story that was particularly pivotal for you and your thinking that shaped you that we haven't yet talked about?

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And are there any stats or data that proves that we're getting this wrong in terms of happiness? Are there other tribes or communities or people in history that were doing it differently and had higher rates of happiness?

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So what are the, if I had to force you, I don't like doing this, but if I had to force you to give me a summary of the top five things that are most correlated to my happiness in your opinion, are most likely to increase my probability of living a happy filled life. You have to give me five.

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When I think about doing that, I'm just going to be completely honest. No, you should be, because if it doesn't work, it doesn't work. No, no, when I think, yeah, so I'm just going to put myself in the head of the person that's hearing that.

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And a lot of entrepreneurs in my audience that are like very busy building their startup, they've got jobs that are demanding of them, that they're striving, and they're striving away from a life that they didn't like towards a life that they hope they will. So that's requiring them to give so much time and energy to like separate themselves from the crowd.

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So when they hear that they need to spend more time with their partner, many of them will be thinking, But then my business will fail.

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I do think I'm bullshitting myself a little bit because I go, could I spend another hour with my partner a day or another two, three hours a week and my business would be fine? Of course I could. But like you said, there's an inherent striving which can be out of whack.

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Dogs are amazing. And maybe one day as you were talking, I was thinking maybe people are going to get robots someday. And that's a sad thing to think about. But just like a robot generally to be their friend, which is quite grim.

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And on that point about health, fitness, and lifestyle goals, I found out that you are a senior scientist at a company that I'm an investor in called Whoop. They also are a sponsor of this podcast, I should probably say. But you're a senior scientist there.

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And what are some of the cool questions you've asked that have garnered interesting answers thus far?

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So I could exercise in the morning, then I drink, and the impact of the drink is worse because I exercised. Because you exercised.

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So if I'm having a bit of like a naughty day, you know, if I'm like breaking all my rules.

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Interesting. Interesting. And then if I'm having a great day, like I'm eating really, really healthy and everything's going, I'm sleeping well.

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And I'm guessing here that what you saw in the data is you could look at someone who is drinking alcohol every day, for example, and then you could see on the days that they exercised as well, the impact of the alcohol on their biomarkers was more significant.

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Are there any other cool answers you've discovered in your time at WHOOP?

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And why do you think they are happier than us? You think it's because they're living in tribes and groups or is it something else?

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I just did some research as you were explaining that also really interesting finding or hypothesis on the previous one, which is about why if I drank alcohol on the day when I exercised, it would cause my biomarkers to reflect a worse sort of state. And it says on days when you both drink alcohol and exercise, the combined psychological stresses can lead to...

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Alterations in your biomarkers reflecting increased oxidative stress, liver strain, dehydration, and inflammation. In contrast, on days when you consume alcohol without exercising, these effects might be less pronounced, resulting in different biomarker profiles.

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Is there anything else, one last thing, from your work as a senior scientist at WHOOP that is intriguing to you or any hypotheses you have that you're discovering from the data?

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What's the most important thing in your book, The Social Paradox, when finding what you want means losing what you need, that we haven't talked about, that is important for someone who's listening that wants to improve their life and increase their probability of happiness?

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William, thank you. We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for. So this question's going to come out of left field. Probably, yeah. You're given the chance plus the power to do one thing to save humanity plus make everyone happy. What would that be?

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Okay, but with justice, there's a subjective element, right, to what is just. Because if you look back through history, what we thought was justice changed.

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Which is what we look back at 200 years ago. Justice? What the fuck? Yeah.

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Thank you so much, William. Thank you for writing an incredible book. Your first book here called The Social Leap was a smash hit and is an extraordinary book. But this book is exceptional and it's exceptionally timed. I think that has to be said because where the world is at the moment, it feels like we're drifting to some degree. It feels like we're drifting from the...

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the island where our tribe are. And we're getting further and further away from knowing exactly what it is to be human. I think we're feeling the consequences of that if you look at a lot of the data. We're feeling the mental health crisis around the world, the increase in suicidal ideation and suicide, the increase in purposelessness, the increase in opioid addictions and things like that.

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And I don't think anybody could make the case in a way that's founded on what we're seeing, that we're... any closer to being human or whatever that means than we've ever been. And this book, I think, helps us to course correct. It helps us to understand. It turns the lights on.

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And as it says on the front, it helps us to understand that there's this important balance between autonomy and connection. We need both of them, but we need to get the balance correct. And many of us, including myself... know deep inside that maybe we're not getting that balance correct.

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And this is why this book is so wonderful, because it's confronting in the nicest possible way and in an important way. So I highly recommend everybody give it a read. It's called The Social Paradox When Finding What You Want Means Losing What You Need by William von Hippel. Thanks, Stephen. I really enjoyed chatting with you about it. I can't wait.

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I can't wait for people to read it and to send me lots of messages. Thank you so much. I appreciate you. Thank you. Totally my pleasure. This has always blown my mind a little bit. 53% of you that listen to this show regularly haven't yet subscribed to this show. So could I ask you for a favor before we start?

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If you like the show and you like what we do here and you want to support us, the free, simple way that you can do just that is by hitting the subscribe button. And my commitment to you is if you do that, then I'll do everything in my power, me and my team, to make sure that this show is better for you every single week.

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We'll listen to your feedback, we'll find the guests that you want me to speak to, and we'll continue to do what we do. Thank you so much.

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And is that just because we don't take a moment to be grateful? Or is there something fundamental about the way we're pursuing happiness?

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And then what does evolution tell us about how to attract the opposite sex?

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And that's this graph here from your book, percentage of Americans who are very happy or not too happy in urban and rural communities. That's right. And it shows that people are pretty significantly happier in rural areas and report to having less unhappiness in rural areas.

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I have been forced into a bet with my team. We're about to hit 10 million subscribers on YouTube, which is our biggest milestone ever. Thanks to all of you. And we want to have a massive party for the people that have worked on this show for years behind the scenes. So they said to me, Steve, for every new subscriber we get in the next 30 days, can one dollar be given to our celebration fund?

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There was a graph that I saw, I think it was in your book, the percentage of Americans who spend evenings with neighbors at different frequencies by income. And it basically shows that the more money you have, the less time you spend with your neighbors.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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Is that how you characterize yourself? Someone that's doing things right, but in a way that others perceive as foolishness or naivety?

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If you could do me that small favor and hit the follow button wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. Your book comes at a really interesting time in my life personally. Your book is called We Who Wrestle With God.

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That's a form of suffering in a way, and everybody goes through suffering. And because you've been through that, have you been able to develop a strategy or some kind of anchoring that helps you when the wind blows like that?

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And it's my belief and suspicion that there's a lot of people wrestling with God at the moment. And when I say the word God, I don't necessarily mean some man in the sky with a beard. What I really mean is a greater meaning, a greater sense of meaning. The world feels like, and you speak to this in the book, that it's gotten more and more individualistic, and there's consequence to that.

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Is it true to say that if you hadn't have said what you think publicly, then you would have experienced less suffering than you have?

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So if you'd stayed in your practice as a clinical psychologist... No, because I would have had to bite my tongue.

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Because there's a lot of people probably listening now that have a lot they want to say. But if they say it, they're going to lose their job or there's going to be immediate consequences, which might mean they can't feed their family.

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And did you see this when you were in your clinical practice? Did you see it in people? Oh, constantly. How does it show up on the surface? What are the words that they say to articulate that this sort of slow diminishing?

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Last time we spoke, you said something which stayed with me. And I've actually forwarded it to a few of my friends on this particular subject. You said to me, you're going to have to sit and spend 90 minutes a week speaking to your partner.

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It's so annoying, but it's so important. And so many of my friends that have relationship difficulties, I send them this little four-minute clip I have on my phone of you saying that. Because...

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the 90 minute no it might be 95 minutes it might be 85 minutes but the concept of you need to sit down and create a space where she or he or whatever can tell you what they've noticed why they don't like you exactly yeah yeah yeah well it's especially i think i don't think that you can really establish the kind of relationship with a woman that you want with anything in the road

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Can you ever solve for that? So if I'm in a situation where my partner doesn't trust me because she was betrayed, whether it's something I did or whatever, how do you ever get rid of the devil at the bottom of the spiral?

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What if you just made a bad decision? As in like the person you picked, you think they're not compatible?

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You're increasingly successful. Your book warns against narcissism, Jordan.

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I have focused on myself for a long time. Okay, what does that mean? It means I fortified myself financially. Okay. So that I can support others, I can support family.

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I go to the gym, so I'm strong, physically strong. Okay. Which is useful. I've learned a lot. Okay. I've done a lot of learning about myself, about how I show up in the world.

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That is very much the story of my life. Like, I think, don't think people realize this, but I've actually been on, I think four dates in my entire life. I'm 32. And I took this really counter sort of Seems counterintuitive approach to myself, which was, as an 18-year-old, I basically couldn't attract anybody. I was also not on dating apps.

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I wasn't doing particularly... So for 10 years, I basically focused on myself. And, you know, 27 years old, someone messaged me. And I went on it. And this is how I am. Like... If I'm going to go on a date, it's going to be, I'm going to go all in. It was a three-day date that I planned in an Excel document. I've been with that person for six years.

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So I feel like I didn't go to bars and try and like, you know.

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Does that mean that men are insecure and sort of emasculated by a strong, successful woman? Sure.

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It's interesting because there's a bunch of stats which I find quite interesting. One of them is that sexlessness is increasing. People are having less and less sex.

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Does it matter? Oh, it's a catastrophe. And why are we having less sex? What is the complex web of factors that have brought us to this place?

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And why would that result in better relationships and a better society more broadly?

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So you're saying don't live together before you get married?

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So you're saying go from single to married and living together straight away without the trial period?

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What case would you make to me for marriage versus, because I'll be honest, I'm wrestling with marriage, not just God. I'm trying to understand what the point of marriage is versus the relationship we have now. But I can have children in the relationship I have now.

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But the traditional marriage agreement, one that's a legal agreement, can I not take my partner, have a wedding in front of our friends and family, sign a contract, maybe even do it in a sort of religious context without having it to be like a legal document that the government are involved in? Well, you could, but... Is it not the same bond to you?

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So where do we find ourselves now if we don't have that hierarchy and we aren't held in place by all those layers and sort of social and, I guess, family identities?

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How do you think your life would be different? And do you think... I don't think it would have lasted. You don't think your life would have lasted?

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It's complicated because even any answer I might give you is if you go down that spiral, you might find something at the bottom of it. That's not what I'm saying. So what I mean by that is just as you asked that question, I just got a glimpse of, I just had a bit of a flash to like my issues with commitment and how I watched. Okay. So what do you add a little fantasy?

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No, I just, I just remember recalling feeling like my dad was in prison when he was in his relationship. So I think that's still.

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God, that's for sure. Talking of things that risk harming relationships, one of the things I wanted to ask you about, a subject we've never spoke about before, but it ties into the themes of relationships, marriage, and sex, is pornography.

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Yeah. Right, right. You talk about hedonism in your book, We Who Wrestle With God. Pornography, is this a bad thing?

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And talk me through the downstream consequences of such a possibility. It's easy. Yeah.

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You're not desperate anymore. So people that consume pornography, do you think they're less motivated to attack life?

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A way of that, are they then less likely to then want to go to the gym or have a career? Oh, definitely. It's an interesting idea.

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One of the interesting things we noticed when we were doing some research on this was the top Google search around this subject matter is, how do I quit? And I feel like the third one is, how do I quit? And it's in such high quantity of people searching Google for how to quit pornography that it feels desperate.

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It's so interesting that people seem to be, a lot of people seem to be angry at it. They seem to be angry with what it's done to them.

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Even on an individual level, people seem, in the comment section of these episodes that we've done about the subject matter, people seem to be angry about its existence and what it's done to them. They should be angry. They should be outraged. It's outrageous. It's outrageous.

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And the brain is still forming at that age, isn't it? So it's an interesting way to shock the brain.

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What would you say to those individuals then that have been Googling that, like how to quit? Because I imagine if we thought about percentages, I'd say, what, 90% of people that are listening right now watch pornography? At least, I don't know what the numbers are, but it's a lot of people. It's the vast majority.

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Well, these things creep in, don't they, to society and they become normal.

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We almost can't remember a time, if you're a young person, when there wasn't pornography. You definitely can't remember. You open up an app and you get... Absolutely, 100%.

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She won't argue with you. She won't do the 90 minutes a week.

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Yeah, a lot of people struggle with that. I've got a lot of friends that struggle with this idea of being with the same person forever.

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You play. It's interesting because actually, what I actually think is happening there is it's not that they are miserable with the same person forever. It's actually the thought. That's kind of what I said. The thought of being with the same person.

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Yeah, there's an element of control to it. On this point of hedonism as well, I was thinking, because we're talking about pornography, but there's many types of hedonism in my life, whether it's, you know, eating the cookie. I don't actually do this, but it's a metaphor. Eating the cookie from the minibar in my hotel room here in New York at 1 a.m.

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in the morning when I know tomorrow I'm going to regret it. There's all these forms of hedonism, like scrolling on TikTok or whatever it might be. And hedonism shows up in my life in these little uncontrolled, like, oh, gosh, fuck, I made a mistake. Sure, of course, of course. And it sometimes shows up when I'm disabled in some way, emotionally disabled.

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And so it's almost, it feels like it's a form of medicine. Now, I could write down on this page who I want to be. I could say, I don't want to be the person who eats the cookie. I don't want to be on TikTok. I don't want to watch pornography, all those kinds of things. But then staving off that moment where it's,

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you know, you're weakened in some way, and I use that word, maybe you're weakened in some way by something, tired or whatever. Sticking to those principles when in that moment, when it's hard, is that just, again, a case of just being clear on what I want in the long term?

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Because it's difficult, isn't it? There's just immense pressure when you're a podcaster to aim at something else. And you have to, me and Jack talk about this a lot, you have to have like a certain set of principles that are unnegotiable. But whatever principles you choose and believe in, they come at a great cost.

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One of my principles is I try not to judge the people I'm speaking to. And I try not to come in with preconceptions. I take them as I meet them. I try not to. I'm in search of genuine curiosity in them or some kind of answer or truth.

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Yeah, judgment might happen in my head, but it's then about how I treat the person based on that judgment. I don't want to treat them based, I don't want to have some like higher egotistical values that I'm correct.

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Yeah, it's really not good. It's hard being a podcaster, especially in this particular moment where there's been such a

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focus on podcasting because of what's happened in the selection cycle yeah you really have to be clear on what you believe in because the winds are going to blow like that the world is going to try and sway you they're going to say you can't speak to this person you have to speak to this person don't do that don't do this this is wrong and you go okay so how do i weather such a storm when when i know the storm is coming i'm gonna have to look to rogan to go yeah look at what you know rogan the arc of rogan and if i'm if i'm also a podcaster just keep asking stupid questions

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It's a real question. Do you think Joe has, Joe Rogan, I've never actually met him, but do you think he just has great faith in humans? Because there's obviously been a lot of pressure on him. So how he survived that is he just has faith in who he is.

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Okay. And that those watching, which is a lot of people watching Rogan, will understand.

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For the person listening right now that is struggling with this concept of like, we talked about hedonism, discipline. Like they're just so far from it because there's a scale of people that are able to stay focused on the long term. For the people at the very other end of the scale who just look at their lives and go, I just, I hear what he's saying.

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What does one do on an individual level if they find themselves in such a society where individualism has taken hold and they can't necessarily easily change the society? Are there day-to-day, week-to-week choices that I'm making that are pushing me away from that meaning and purpose and sort of collective, I guess, sense of responsibility?

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What is self-belief in this context? Because so many people are in search of two words, I guess three words, but self-belief and confidence. And in this context of that small task, how is that building my self-belief or confidence?

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Like the individual listening to this now that completely agrees with you finds himself as being a lonely person and goes, what do I do about this, Jordan?

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And in doing so, you actually realize that limits exist and you imposed one on yourself in the first place.

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In terms of energy, there are so many reasons why I'm a big matcha fan, if you don't already know by now. And so much so that I actually invested in the UK's leading matcha company called Perfect Ted. And one of my favorite Perfect Ted products is these delicious matcha pouches that come in every flavor from salted caramel to peach flavor to mint flavor to berry flavor.

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One of my favorites is this vanilla flavor, which I'm going to make... in just two seconds. You just take this mixer here, get a little bit of the powder, pop it on top of the shaker like that. Put the lid on. Shake, shake, shake. Delicious. If you haven't tried this yet, you can find Perfect Ted at Tesco and Holland Barrett stores or online where you can get 40% off with my code DIARY40.

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Head to perfectted.com and put in code DIARY40 to try this delicious multi-flavored matcha now. Highly recommend. And if you do it, please tag me, send me a message online.

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It's interesting what's going on with young men in particular at the moment, because it does appear, and I don't have the stats on this in front of me, but it does appear that young men are more and more in search of some type of religion. Yeah, definitely. I think Islam, I think I read Islam's on the rise amongst young men, or it's the dominant religion that young men are being drawn to.

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But in the context of what we've described, that person who sat on the edge of their bed, do they need religion? And I'm being intentional not to say God, I'm saying religion.

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So the religion might be your society. It might be your friends, your family in this context.

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There's a really interesting, I grew up as religious until I was 18. I say religious because the term's difficult to define to me. But my mother believed in God. She was Christian. My father's Christian. And at about 18, I started reading a lot of Richard Dawkins books and other people's books.

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And I got to this place where I think I was atheist by the definition of I didn't think there was necessarily a God. And now I find myself in this place of being agnostic.

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Now, when I think about the Bible as a compass or as a guide, the part of my brain that's like rooted in this, like, I need evidence for everything, goes, is this just a book that a bunch of men wrote thousands of years ago when they were sat around a campfire or whatever? And if it is, then it's just one person's opinion. As much as any self-help book on a shelf is one person's opinion. Yeah.

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Why would I listen to the Bible more than I'd listen to something Socrates wrote or any philosopher?

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You've got the Darwinism evolutionary theory of we've evolved, et cetera. Then there's the more religious view that if you really think about the First Testament and the Early Testament and the stories of creation, People think maybe we were just popped out of nowhere. But where do we youth believe that we come from? Do you believe that God put us here? Or do you believe that evolution is true?

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Do you believe both are true? You have to read the book. But I want to.

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Do you believe my great-great-great-great-granddad was an amoeba?

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I'm asking these questions because I'm genuinely wrestling with a bunch of big existential questions that I've actually only been wrestling with maybe for like, I'd say a year. So it's very fresh for me. And it's funny, my arc here is religious Christian up until maybe 18, like staunch atheist for two years to the point that it was like my identity. And then like...

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let go of that, drifted for a couple of years and find myself at this really interesting point where I'm like back at the door of like, okay, let's re look at some of these answers again.

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I agree. I mean, have you obviously read the book Sapiens by Novel Harari? And his central point is that what bound us as humans and stopped us being these scattered chimps were stories. They bind us together. So I completely understand that we need a story. It's how everything, money, governments, et cetera, function.

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But what that story is, now I can agree that... It's a story of voluntary sacrifice. 100% agree that humans need that. There's no chance that we'd be here otherwise. And it's a set of values and principles. Now, those values and principles are often found in religion, and a belief in a God, but do they have to be?

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Could they be found in... Could I theoretically make a new religion where me and my friends all... unite against a set of values, sacrifice, giving, parenthood?

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So can I ask then, so is it the case that humans are designed in such a way where there's a certain set of values and stories that are most conducive with their...

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reproductive survival and so if that's true and i completely agree understand why that would be true because this true true for all species like there's a set of stories and narratives probably in my dog if you go back to 100 years from when his ancestors were in the wild that he needed to subscribe to to reproduce to be a dog and to survive but so the question then becomes where do those values come from are they innate within us because of our environmental factors so

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I need to be this way because of the environment I live in so that I can have sex with somebody and reproduce because I have two arms, two legs, et cetera. I'm this advanced chimp. Or do they come from above somewhere and they're granted down to me? Because if I look at every animal... Not or, and.

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So does my dog have a different religion to me? Does he have a different God? To some degree.

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I was going through my head and thinking about the Venus flytrap and my French bulldog, Pablo, and they all need a different set of behaviors and principles and values to survive and thrive and be happy.

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So I was thinking then, does that mean that they all have a different God?

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Yeah, because of the environment and the factors that they face as that species. So then Pablo's God might be slightly different to my God, if we're talking about... Because I'm trying to understand if this idea of God is a set of evolutionary motivations.

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When I say evolutionary motivations, it doesn't feel so divine. It doesn't feel like a place, a reason to gather in a church. It feels like I'm just kind of a robot that's being steered by these motivations of don't do that, do this. This feels good. If you're with your friends and family, you feel good, so do that more.

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And if you're with your friends and family, you're safer, so you're more likely to have kids. Or is it this sort of divine thing that society has told us God is, where we should worship and we should thank you so much and go to a church and get on our knees and pray? Because they're two very different things. One is like practical and pragmatic, and the other one is this divine thing.

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The wider moral framework, could that wider moral framework just be In my DNA, I'm hardwired to want to reproduce.

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I just can't figure out whether this is... What order things happened in, in terms of... Is the Bible just a consequence of people trying to figure out our evolutionary motivations and turn them into these stories that guide us? Why just... Okay, we can remove the word just. Well, but that's an important removal. It's an important removal because it has bound people.

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the source of nature, society, and the psyche. This is an interesting question. It's a very direct one, but I would love just an answer that I, because I haven't got clarity on this. What is it you, what God is it that you believe in? I've had you talk about this sort of substrate idea and such, but in a simple way that I can understand, do you believe in a man in the sky God?

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I'm going to ask you again because I want to be clear. What is the God you believe in?

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But I think it's true. So you believe that Jesus was... God? God.

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Has your belief in God, religion, been shaken at all? Oh, yes. Definitely. Constantly. Over the last year and a half, two years, you've been through a particularly difficult time with losing people in your life that are sort of foundational to you. Tammy as well.

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In that moment, you know, I've been in my relationship for some time now. And I genuinely think I'd rather die myself than my partner die. Uh-huh. And you were there as Tammy was struggling with her health.

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Which is not something I've heard you actually talk about before in what I've observed. She was dying. Is that harder to take for you than your own pain and struggle?

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And this all happens at the same moment, the same couple of years of your life. Is there anything to, you know, people always search for silver linings and things. Is there anything?

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But... At least he has meaning. Well, and he's not... The villain, at least the villain has meaning.

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Over the last two years, you've been through a particularly difficult time. And because you've been through that, have you been able to develop a strategy that helps you go through suffering?

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Hmm. It's true. I agree. I don't know what it is, but I... Well, you know some of it.

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Well, as a podcaster as well, I don't think you really truly understand your principles until they're tested. So, and especially when they're tested from both sides. So, you know, this side's telling you to be more like this and this side's screaming at you to be more like this. And you're faced with a decision. When you're, you know, when I started out as a podcaster, there was no one screaming.

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There was no one there. Right, right. But at some point in the journey, you get immense pressure.

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Well, then you're also... And that forces a decision out of you.

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Yeah. It's funny because actually it links back to some of the principles we've talked about today. One of the things I've learned is having a good relationship, like good friendships and a good relationship with my wife. is actually the foundation for me to be able to navigate the people screaming at me from both sides. Yeah, why? Because it just anchors me in...

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It's like an anchor of like knowing who I actually am irrespective of the crowd telling you who you are.

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And it's nice because, as you said, when I go out into the world, everyone is very nice to me. It's just if you spend too long on the internet, people scream at you from both sides. They say, do it more like this, do it like this. Where are the CEOs? This is called Diary of a CEO. We want more of these kind of guests. We should talk about this. Politics, Trump, Kamala, Trump.

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And in the middle of that, you're going, fucking hell. And that's where you have to take some time to really tune into yourself and go, who am I and why am I doing this? And what are my principles? And irrespective of the principles I choose, or I believe in that there's going to be suffering and there's going to be sacrifice and there's going to be great adventure as well.

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And the good, one thing I really like that helps me for some bizarre reason is the knowledge that I will die someday. Why does that help? It just, it's a good question. Why does it help? It helps because I think it's focusing in me on what actually matters.

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In a way that it wouldn't be as easy to otherwise. What it's saying is, it's just a reminder of, okay, if I'm going to die someday, then actually this person's screaming at me to be more like this. it obviously doesn't matter. Like it obviously doesn't matter in the context of my other priorities.

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That's why it's an important, I don't know, Seems like a weird thing to say, but it reminds me that what's trivial and what's not in the context of a finite amount of resources, time, attention that I can commit. It's foolish to commit some of them to some of the things that I find myself committing them to sometimes when I remind myself of that death.

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Yeah. And it's something that I'm trying to learn. So it's typically, when I've seen you wrote a book called We Who Wrestle With God.

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Yeah. But I thought this is a subject that I'm curious about. So I would like to talk to Jordan to see if he can help me, you know, fill in this sort of jigsaw puzzle in my brain of subject matters that relate to this. And I evolve. I'm probably going to have kids soon.

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And when I have my kids, I'm going to be curious about parenthood and I'm going to speak to, you know, guests that can help me with that. That's been my framework. And it's worked in terms of I still like doing this.

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That's a really nice way of thinking about it. Moving towards an answer. Yeah. Not even sure what the answer is, but.

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That's fine. We were touching this earlier, but it's something that I wanted to touch on because one of the themes of this podcast is often the subject of grief. And I read that you'd lost both of your parents within sort of six months of each other. What does that moment teach you about priorities, about life, about what matters, about anything that you could pass down to me that's important?

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Jordan, we have a closing tradition on this podcast where the last guest leaves a question for the next, not knowing who they're leaving it for. And the question left for you is, how do you feel most misunderstood?

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So the first thing. I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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That's for sure. Jordan, thank you so much. It's a privilege we share because doing this for me is a great privilege. And the fact that it positively impacts anyone is everything you've just said.

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And I see that in your work, but also I see it when we have these conversations in the immense avalanche of people who profess that you've changed their life in some positive way and move them in a better direction. And that's irrefutable and no one can, you know. I mean, as I say, there's no greater privilege. So Jordan, thank you so much for your time. I appreciate it.

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It's always a pleasure talking to you. Thank you. Isn't this cool? Every single conversation I have here on The Diary of a CEO, at the very end of it, you'll know, I asked the guest to leave a question in The Diary of a CEO. And what we've done is we've turned every single question written in The Diary of a CEO into these conversation cards that you can play at home.

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So you've got every guest we've ever had, their question, and on the back of it, if you scan that QR code, you get to watch the person who answered that question. We're finally revealing all of the questions and the people that answered the question. The brand new version two updated conversation cards are out right now at theconversationcards.com. They've sold out twice instantaneously.

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So if you are interested in getting hold of some limited edition conversation cards, I really, really recommend acting quickly. Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learned just how crucial having the right systems in place is.

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One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system. Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place.

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Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode. We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite.

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So if you'd like to learn how it can help your business, head to netsuite.com. And free download the CFO's Guide to AI and Machine Learning. That's netsuite.com.

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Do you think many people have an ultimate aim in their mind? They do whether they know it or not. And what do you mean by that? So like the average person listening to this now, are they conscious at all of what they're... No, but it's implicit.

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Someone said to me actually yesterday, they said an interesting way to understand your self-narrative or your self-story is to answer the question, if you were a character, a fictional character, who would you be? And in that you'd figure out whether you have this sort of heroized story or if you're a victim. So I'll ask you that question. Yeah, right.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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So I reckon you would have insights here too. I was looking earlier, there's almost like a billion search results on Google for people trying to figure out or trying to provide answers to how to communicate successfully. So let's get into it. So you use this term vocal image.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. If you had to summarize what it is you do fundamentally and why you do it, how would you summarize it?

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So let's talk about how one can improve their vocal image so that they're effective across context. Sure. You mentioned melody, volume, hand gestures. If we start with melody, what the hell is melody? The different notes you can hit with your voice.

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A little three-year-old stood on the landing of the staircase at night time.

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Can you have a pretty limited range, a limited melody, but still hit people with scary and sad and inspiring? I believe you can.

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So just read that as you would. Okay, so for those that can't see, Vin has passed me a card. Yeah, cue cards. And on the card it has a bunch of words which I'm just going to read. And as you're listening at home, have a guess of what movie this is from. Wanna know how I got these scars? My father was a drinker and a fiend. And one night he goes off crazier than usual.

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Mummy gets the kitchen knife to defend herself. He doesn't like that, not one bit. So me watching, he takes the knife to her, laughing while he does it, turns to me and he says, why so serious, son? Comes at me with the knife. Why so serious? He sticks the blade in my mouth. Let's put a smile on that face. And why so serious? Beautiful. What movie is that from? No idea.

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Not one bit. Good. So me watching. He takes the knife to her. Yes. Laughing while he does it. Good. Turns to me.

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Again, at this point, when people heard me squeaking like Mickey Mouse, they're going to say, fuck me. You're going to have to remind me again, Vin, why this is worth it.

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I don't know who you are. I don't know what you want. If you are looking for ransom, I can tell you that I don't have money. But what I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a nightmare for people like you. If you let my daughter go now, that'll be the end of it. I will not look for you. I will not pursue you.

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But if you don't, I will look for you, I will find you, and I will kill you.

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That is the movie called, where he, his daughter gets kidnapped.

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Yes, it's, that's with an L, his name. Lion King, I'm joking.

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That simple rule. And what does changing my rate of speech then do to the message I'm communicating? It makes it more clear? There's more clarity in it, right?

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So I want to slow down where I want to hit emphasis.

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When people are nervous, what happens? They speed up. They speed up. Considerably. Considerably. And have they ever measured that? Does anybody know?

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And what's the average person speaking at in terms of words per minute?

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Okay, I'm going to start from here. Sure. If you're looking for a ransom, I can tell you that I don't have money. But what I do have are a particular set of skills. Skills I've acquired over a very long career. Skip to the end. If you let my daughter go, That will be the end of it. I will not look for you. I will not pursue you. But if you don't, I will look for you.

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Now I feel scared. There's something, I noticed this in like board meetings and stuff, especially with like younger team members or people that would class themselves as being shy, that they do hurry along. And there is a certain, someone said to me the other day that people that have the most confidence and charisma, they like move and talk as if they were a lion. Yeah, yeah.

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Now, if you know what you're worth, then go out and get what you're worth. But you have to be willing to take the hits and not pointing fingers saying you ain't where you want to be because of him or her or anybody. Cowards do that. And that ain't you. You're better than that.

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And what signals I'm not a confident person? What side of the scale?

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Now, if you know what you're worth... to take the hits and not pointing fingers saying you ain't where you want to be because of him or her or anybody. Cowards do that. And that ain't you. You're better than that.

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We did rate of speech, we did volume, we did the melody. And then there's two left, right? There's two left, yeah. So this one, read it as you would, parts of it. And it's not because I'm lonely. And it's not because it's New Year's Eve. I came here tonight because when you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.

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And it's not because you're lonely. Yeah. And it's not because it's New Year's Eve. Surprised, really surprised. I came here tonight because when you realize you want to spend the rest of your life- Angry. Give me angry. You want the rest of your life to start as soon as possible. Happy. Best day of your life, Stephen. You want the rest of your life to start as soon as possible.

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Yeah. It shows them you're locked in. Yeah, you learn it as a podcaster. Yeah, you do. Because the audience, they're looking at you for most of the conversation. So 95% of the conversation is on you. Yes. What they don't know is that throughout that time, I'm basically talking to you with my face. You are. And you're really good at it. So if I turn my head like this, it means tell me more.

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So you'll be talking to a girl like this. Yes. And it means tell me more.

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And then it's interesting. And you can expand that range. Yeah.

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He's locked in. The thing I've learned from both speaking on stage but also doing this is you can also fuck it up. You can also communicate the wrong thing accidentally. One of them that people communicate quite often accidentally is they start talking while you're speaking. Do you ever know that? Like when someone's listening to speak. they start going like this.

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Yeah, yeah, yeah, yeah, yeah, yeah. And it means shut the fuck up. I have something to say. I just did it to you. No, but it's that kind of thing. It's like, you know, I think, who was on my podcast? It was Vanessa. She said, if you do the fast nod, it means shut the fuck up. So if you go, yeah, yeah, yeah, yeah, yeah. But if you do the slow nod, it means, oh, I love this. So if I go...

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Versus, yeah. Yeah, yeah, and wave my hand. Yeah, yeah, yeah. Okay, so tonality.

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Do you think much about the actual words you're saying as well? Of course. I can see that you think about the structure of what you're saying. I do. Because when you start speaking, I notice that you often go into a story straight away. Something interesting. You'll say, this is one of the greatest things I've learned from my teacher. Is that intentional?

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How much do you think that will change the trajectory of someone's life? Like, what is the impact? If I get really good at communication, why does it matter? I was invisible my...

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But all of a sudden, there was so much life, so much zest in that story. I noticed you added so much almost irrelevant detail.

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But you talked about the bar having two floors and stuff. To make it visual. Okay, so I can picture it in my mind.

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It's just give me the three tips now. I've heard you talk about these four elements to a great story, which is the hook. the struggle, the breakthrough, and the application, which is kind of what you just displayed there. Well, the importance of application, I think, is something that I really focus on with my students. And by application, you mean the lesson or the big takeaway from the story?

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Because sometimes people tell stories and they go nowhere. Well, it's also what you do after. Okay.

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So the key is to get out there and start running some of these techniques in the real world. And just pick one.

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My name is Maximus Decimus Meridius. Correct. Commander of the armies of the north, general of the Felix legions, loyal servant to the true emperor, Marcus Aurelius, father to a murderous son, husband to a murdered wife, and I will have my vengeance in the life or the next.

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My name is Maximus Decimus Meridius, Commander of the Armies of the North, General of the Felix Legions. Loyal servant to the true emperor, Marcus Aurelius. Father to the murdered son, husband to a murdered wife. And I will have my vengeance in this life or the next.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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There's something when you pause, you almost – you tell the person, don't you, almost inexplicably that – that you should really give a fuck about the thing you just said. Like it really mattered. It's important. Yeah, because you're like giving it space to breathe.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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Do you think there's a certain set of those tools that when applied or a certain sort of style of speaking that makes people dislike you? Is there a certain one that just doesn't make them warm to you? Is it the low pitches? Is it the fast speaking?

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And am I right in thinking if I wanted to be really boring, I should just kill all variety? Kill all the foundations.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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It's a shame not to do your work justice, you know, because you can do it a disservice just by delivering it without the foundations, as you've said.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And then other people, as you said, they can have half the idea, but double the... Double the showmanship.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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How does one increase their self-awareness as it relates to their communication skills? Is there a practice I can do to understand if I'm good, bad, or ugly at this?

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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Why does it matter to remove the clutter words? You know, the like, as, why does it matter?

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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what we're doing right now, just pausing. And it's okay. So I've got my three sheets of paper there. I've done the auditory assessment. I've done the visual assessment. I've looked at the transcript and I've seen the words. And again, is it repetitions from there on after? Step before that. Okay.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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How does one know if they're doing that and how to change it?

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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Do you mind if I pause this conversation for a moment? I want to talk about our show sponsor today, which is Shopify. I've always believed that the biggest cost in business isn't failure. It's the time you waste trying to make decisions. Time spent hesitating, overthinking, or waiting for the right moment. When I started my first company at 20 years old, I had no experience and no money.

The Diary Of A CEO with Steven Bartlett

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What I did have was an idea and the willingness to move fast, and that made all the difference. If you've been thinking about starting your own business, Shopify makes this entire process so much easier. With thousands of customizable templates, you don't need coding or design skills, you just need a willingness to start.

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Shopify connects all your sales channels from your website to social media, and it handles the back-end payments, shipping, and taxes too, so that you can stay focused on moving forward and growing your business. If you're ready to start, visit shopify.com slash Bartlett and sign up for a £1 per month trial period. That's shopify.com slash Bartlett.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And when you went up on stage as a keynote speaker, was there anything that you did before you went on stage to make sure that you performed optimally? Because you were speaking, what, 80 times a year or something?

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It's an interesting idea to think that we might rise or fall to the level, not of our technical ability, but our communication skills as it relates to how the world perceives us. And it's both.

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And is there anything you do with your mouth and your tongue? Because sometimes, especially if I've woken up early in the morning and I'm jumping on a Zoom call with some foreign time zone, it feels like my mouth isn't quite there yet. And also it feels like my brain's not connected to my mouth.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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The other thing that I learned from studying your work is this idea of the power sphere when you're on stage.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And why are they doing that? Because they're... Because they're playing small.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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I was going to say, with the level of one where you start pointing your hands down, I thought you wanted to get off stage. And I don't want any. I don't want any questions.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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I notice this on the podcast sometimes. I notice that people accidentally do it when they say something. Yeah. Because they'll say something like, you know, entrepreneurs, they can be quite sad because they don't have that balance. And as they're saying it, they'll like accidentally point at me.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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But it does make contextual sense. They'll go, you're an entrepreneur, sometimes they don't have work like that. And they're like, they don't know they're doing it, but they're like subtly gesturing in my direction. Yeah.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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I guess all of this stuff also applies to when you're making video clips for social media. So many of us are building personal brands and trying to make content, but we make boring, unengaging videos.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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I think there'll be a certain cohort of people listening that just go, oh, God, this is so... I know, I know.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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It sounds so exhausting, Vin, and I just can't be bothered, Vin. I can't. You must have heard this before. I've heard it before.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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If you want this, then this is how you get it. The world has really changed, especially in the last couple of years post-pandemic, and much of our communication now takes place on video calls, Zoom, Google Hangouts, this kind of thing. How do the rules that you've said and you've talked about today apply or not apply to when I'm doing my Zoom meetings? Yeah.

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All of your vocal foundations disappear. So what do I need to be thinking about to be effective? I want to be the most effective person on my Zoom calls. Because I do worry sometimes. I do worry because I have big investment meetings and stuff with startups or founders that I'm in the process of trying to do a deal with. And I think, God, if we do this on Zoom, it might not be so good.

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I might come across worse. I feel like I'll come across better in person. So I often move the meeting to in person. And then sometimes it's not always convenient, right? It's never convenient because you've got to drive somewhere and fly somewhere. So I'd rather be effective on Zoom. Nothing will replace this.

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Okay, so there's a light behind you. Yes. There's one on the side here. Yes. And there's one in the front. Is that what you mean?

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So much of this is about identity, isn't it? It is. We're like, so many of us, including me, we're trapped in our identity, like who we think we are. Do you know what one of the really remarkable things that always reminds me how like BS, our communication style and our identity by way of this is, is just different accents.

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The fact that someone can live in an area and they can be Scouse or they can live in another area and they sound completely different, like they're from New York or something. It just goes to show that we're just... Like, it's so contagious and easy to blend in with one's environment.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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There are some accents that, experience more discrimination than other accents. They did a study in 2006. It was a survey of the Chartered Institute of Personal and Development found that 76% of employers admitted to discriminating against candidates based solely on their accent. We judge a book by its cover, don't we?

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Yeah, I mean, when you told me that your English was your third language, I couldn't believe that. Because there's no remnants. There's usually a remnants of the language you spoke before. There's like no evidence of it. Because this has become the primary language that I speak the majority of the time now.

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But even so, my mother, she spoke in, I guess she's Nigerian, so she spoke Nigerian for her childhood, moved to the UK when she was, I think, late teen years, so maybe early 20s. But there's always been the remnants of Nigerian and she's almost 60 now. So that's 40 years. Is that just because she hasn't tried to? Well, I think it's linked to identity.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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I'm not saying she should because there is something about your origin that gives you a little bit more... That's right. Something a little bit more interesting.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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There's a big difference. Research indicates that individuals who use non-standard speech patterns such as African-American vernacular English often face negative perceptions regarding their intelligence, competence, they have worse housing opportunities, and they have worse legal outcomes. Right. It's a profound adverse reaction just from how you speak.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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It's a real unfairness, like an injustice, isn't it? It is. It is.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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That's wild that you went from not speaking the language to being paid millions to speak the language and to teach other people how to speak it.

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Actually, it's even more extreme because you were bullied for not being able to speak the language so much so that you had to move to five different schools. And now you earn millions from speaking the language and teaching others how to speak it. Probably some of the same people that would have bullied you.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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When dealing with people like bullies, workplace bullies, people that are insulting you or patronizing you, what is the best technique conversationally to disarm them or to stop them from doing it or to come out on top per se, whatever that might mean?

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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What if you, I'm in Dragon's Den. I'm in Dragon's Den. There's a hundred pictures a year. They come into the den, five of us dragons here. We're interrogating them. We're asking them difficult questions. Based on what you know about communication, how should they handle our critiques and our challenges? Is it that yes and thing? Because what's the opposite of yes and?

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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So it's a simple technique in the world of... It's so effective though. I see it in the dead all the time. I see when my fellow dragons will be like interrogating someone and I'm watching. And I watch some of them. They go, yeah, but, but, but. And they just get the person's backup. Like they just, it's like it becomes this real antagonistic exchange.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And it reminds me of Tali Sherratt, who's a neuroscientist that was on my podcast, who...

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told me they did studies where they put two people in these like brain scanners and they got them to agree and agree and agree and scan their brains and when they agreed their brains were illuminated then in the next round they got them to disagree at a certain moment and when they disagreed with each other in these brain scanners their brains basically shut down because they've gone into shut down it's almost like you could when i say shut down it's like the lights went out

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And so she taught me this law that I wrote about, which is called never disagree. When you say that, people go, never disagree. Doesn't make sense. Doesn't make sense. That's what yes and is so good for.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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be ignored and that was a long time ago and i guess the question that it leaves me with is how easy is it for someone to learn like what is the time span that it would take from the experience you've had with teaching people to make a radical change in your communication skills it depends on your level of desire and motivation if you really want it

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The other thing that people struggle with a lot, and we talked about it a tiny little bit earlier on, is starting conversations and small talk. It's difficult. I think it's becoming increasingly more difficult as we become more sort of digitalized in our lives.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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This sounds like a crazy fucking thing to say on a podcast in 2025. How do we start a conversation with another human being? I've got a favorite.

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Gosh, that's crazy. I've got to beat alpacas now. Don't beat alpacas. Whatever you like. I've got a dog called Pablo.

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Hi. I'm really enjoying this conversation and I'm learning a lot, which is amazing. Lo, I haven't been working out in the gym as much as I want and I'm concerned that my balance is off because I'm recording a lot and things are out of whack and I'm trying to work in the evenings and that's a struggle trying to squeeze my relationships in there as well. Random interesting thing.

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I'm training for a marathon that I haven't signed up to yet.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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But what if I'm in an elevator or I'm in a social setting, I'm at a networking event?

The Diary Of A CEO with Steven Bartlett

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You think you can change your communication skills in a radical way in three to six months?

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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I'm going to roll around the office when I get back to London and I'm going to ask people for some high-low buffalo.

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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No matter where I am in the world, it seems like everyone is drinking matcha. And there's a good chance that that matcha you're drinking is made by a company that I've invested more than seven figures in, who are a sponsor of this podcast called Perfect Ted. Because they're the brand used globally by cafes like Blank Street Coffee and Joe and the Juice and many, many more.

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in seconds using our flavoured matcha powders that I have here in front of me. Perfect Ted Matcha is ceremonial grade and sourced from Japan. It is smooth, it is naturally sweet, not like those bit of grassy matches that I tried before Perfect Ted. And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And you can find Perfect Ted Matcha in the UK, in Tesco, Sainsbury's, Holland & Barrett and in Waitrose or Albert Heijn if you're in the Netherlands. And on Amazon in the USA or get the full range online at perfectted.com. You can get 40% off your first order using code DIARY40. Quick one. I want to talk to you about our sponsor, Whoop, a business I'm also an investor in.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And if you follow me on Instagram, you've probably noticed that recently I've picked up running, which I'm very much enjoying. And it started out as a challenge, but it's now evolved into something I do almost daily. It is one of those things that's pushing me to be better every single day. But here's the thing. To me, progress isn't just about pushing harder.

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It's also about training in a smarter way. which is where my WHOOP comes in. WHOOP doesn't just track my workouts, it tells me how ready my body is to take them on before I've even started the workout.

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A few years ago, WHOOP ran a study called Project PR, and it found that runners who adjusted their training based on their recovery scores improved their 5k times by an average of 2 minutes and 40 seconds, while reducing injury risk by over 30%. and they did it while training less.

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So if you're looking for this type of guidance when it comes to your training, head over to join.woop.com slash CEO and get a 30-day trial with zero commitment. That's join.woop.com slash CEO. Let me know how you get on. Small talk is so critical. I was reading this study that said 55% of relationships, both professional and personal, are formed through small talk and casual interactions.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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A study done by the University of Oxford. And it says that 80% of conversations in the workplace involve some form of small talk. That's Harvard Business Review. If I want to be a master at small talk, is there anything else that I need to know? I really struggle with small talk. Three, two, one.

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And do you think I should have some nuggets, some questions in my back pocket that I roll out frequently, some pre-prepared small talk things that aren't, have you seen the weather?

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The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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Is there an art to having a difficult conversation? So say someone has been, always interrupts me at work.

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And then you have to reclaim your land. Do you think you have to mirror someone's, you know, you talked about these five foundations. Am I meant to mirror yours to relate and resonate with you?

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To build that rapport, I've heard you talk about this thing called FORD.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And why does having a broader set of things to talk about cause more resonance and connection?

The Diary Of A CEO with Steven Bartlett

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There's something about the depth of the question, I think, as well, that just like... It hits people.

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It hits people. Especially the vulnerable thing. When you started saying that you were struggling with too much.

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There's something that changed in me. I was like, oh.

The Diary Of A CEO with Steven Bartlett

The Public Speaking Expert: This Speaking Mistake Makes People Ignore You! These Small Mistakes Make You Unlikeable!

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And so many people hate hearing their own voice. They do. I remember the first time I heard my own voice, I couldn't believe it, when I was recording those little cassettes back in Plymouth when I was a kid.

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What areas of one's life... Have you seen in those examples change when someone learned communication skills? Because the examples we've given so far are just like work.

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So this is why I thought I could sing. And then when I recorded singing and I played it back, I was dreadful. Made the same error. I couldn't believe it. I thought something was wrong with the recorder.

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I wouldn't say I love it, but I'm so used to it. It doesn't make me cringe anymore.

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Really? Yeah. Social anxiety. Some people do have like severe social anxiety. So many of the things, they might have clicked on this conversation because they're interested, but they have no belief in themselves that they could ever change because they literally, their body goes through almost like a panic attack when they're in these social situations. What do you say to those people?

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No, but I can relate as well because I sometimes wonder if energy is finite. Well, it is. Because I do this podcast and then I'll go into the real world and I just, I don't want to have, I'm so, I'm depleted.

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And I always wondered if that's something I could do something about, if I just need to buck up and just, you know, try and be.

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You probably hypnotized them or something. Yeah, I don't know. It's an energy bribe. Going back to what you said earlier, you said that you're at a phase in your life where you're struggling with the thought that when is enough enough?

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What is that struggle though? So struggle implies that there's two forces pulling in two different directions. So describe both forces to me.

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So you're going to help me in work, you're going to help me be a more entertaining, engaging parent. Are there any other areas of one's life that improve when they crack communication?

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And how are you navigating that in terms of have you got a framework for – The decision or a framework to know what you should see us to and what you shouldn't?

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incredibly beautiful your father as well yeah was and is an incredible person you were telling me a little bit about him before but i also did some research on the life he lived and what he went through and his brothers and his family and it was incredible and he is now a monk and my mom tell me about that conversation yeah mom and dad before i moved to the u.s they

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And how many people have you taught in person and or online? Oh, over 70,000 now. Wow. You have millions and millions and millions of followers online as well that tune in to learn communication skills from you from all around the world.

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What has he told you about the endless pursuit of more? Has he given you any cautionary sort of warnings about... Yeah.

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And if I was to zoom in on the DMs that you get, the things that people are struggling with when they message you, the reason why they watch your videos, what is it?

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I've got a previous version of you here. What was that kid like at that age? Starving for attention.

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What did he need to hear? If you could teleport back and you could have a whisper in his ear and just give him a couple of sentences at that moment in time, what would you say to him?

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Vin, what's the most important thing that we haven't spoken about, that we should have spoken about today as it relates to the work that you do? And if you had to guess what the person at home, that question that they have that I didn't ask, that they're screaming at the screen, what it might be that we didn't cover, what do you think it would be?

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I love that. neutral ears then we have a closing tradition on this podcast where the last guest leaves a question for the next guest not knowing who they're leaving it for and the question that's been left for you what is one thing that you know to be true doing pauses do you see that even though you can't prove it

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And we're going to go through them. But some people do have severe social anxiety. What do you say to those people? The first thing I would do is...

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I mean, gosh, yeah. A much more productive, optimistic, effective way to live.

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Finn, thank you. Thank you for coming all the way from Australia and thank you so much for the work that you do. You're so remarkably good at making the complex simple.

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And I think I really, really deeply believe, and this is why I wanted to speak to you, I really, really believe that there's so many people, this is interesting language I'm about to use, that are basically being unfairly treated by the world because for whatever reason they didn't come across the skills, the skills that you've spent many, many, many years using. giving to people.

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And I just really hope that there's someone listening now who has had that, and I know there will be because there's so many people in your audience and I've seen the feedback that you get, who's had the trajectory of their life altered in relationships, professions, the job, the promotion, family, communication, whatever it might be. Because of you.

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And I know, because I've seen the comments, I know that there are many, many, many, many, many, many thousands and thousands and thousands of people who have said exactly that. So on behalf of all of them, but also on behalf of the people that have even one tool out of what you said today, one place to start on that journey towards a different tomorrow trajectory, life. Thank you.

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Thank you for the work that you do. I know it must get fucking boring after a while, doing the same thing, saying the same stuff, being asked the same questions, getting the same DMs. But it is so important. It really is.

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Because as you experienced as a young man, the way that you can feel the isolation, the loneliness, the disconnect, the feelings that you're different and that you're missing something can really drive you down. a very miserable, despairing path in life. And someone like you helps people turn the lights on and shows them a better way. So thank you on behalf of all those people. Thank you, Stephen.

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The hardest conversations are often the ones we avoid. But what if you had the right question to start them with? Every single guest on the Diary of a CEO has left behind a question in this diary. And it's a question designed to challenge, to connect and to go deeper with the next guest. And these are all the questions that I have here in my hand.

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On one side, you've got the question that was asked, the name of the person who wrote it. And on the other side, if you scan that, you can watch the person who came after, who answered it. 51 questions split across three different levels, the warm-up level, the open-up level, and the deep level. So you decide how deep the conversation goes.

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And people play these conversation cards in boardrooms at work, in bedrooms, alone at night. and on first dates and everywhere in between. I'll put a link to the conversation cards in the description below and you can get yours at thediary.com.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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And why is it that we don't want to play with those other keys? Is it because we've got so used to playing with a particular set of keys and you're so familiar with it? Playing the other keys comes at a cost, a perceived cost.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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So that's the symptoms. You're naming the inadvertently symptoms of someone who has damaged their hippocampus, right? So poor memory, probably poor spatial awareness, brain fog. And mood.

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I'm like, that's not a good trade-off. On your blog, you published a study from 2019, sorry, from 2009. It was a study on monkeys that showed a decline in new brain cell development. And in that study, there was a 58% decline in new brain cells and a 63% reduction in the survival rate of new cells from alcohol use. They had monkeys drinking alcohol? Yes.

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They had monkeys doing all sorts of things they shouldn't be doing. Which is effectively like premature brain ageing. Right.

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode. Dr. Daniel Amen. If someone's just clicked on this conversation now and they have no idea who you are, which is highly, highly unlikely.

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There's two issues here, isn't there? There's the impact cannabis has on the brain and then there's the whole issue of legalization. And as you were speaking, I was just looking at some of the research and it says exactly what you said. It says that there was a study published in JAMA Network which examined over a thousand young adults' brains

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Can you tell me why listening to you and this conversation and the work that we're about to go through now is so important for everyone, even those who believe that right now they have no issues?

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And almost 70% of heavy users exhibited reduced brain activity during working memory tasks. The decline was associated with poor performance in retaining and using information. Long-term cannabis use has been linked to smaller hippocampus volume, which again impacts memory and learning. So, I mean, the science is clear of what it's doing, but the question of legalization is a whole nother issue.

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1654.156

So psilocybin hasn't yet been legalized in the US. In Oregon. Oh, it has been in Oregon. Is it being delivered yet in Oregon?

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But there isn't a psilocybin compound that's been approved yet by the FDA. So... there's still, I think it's stage three clinical trials from what I understand. I was quite involved in that world as an investor once upon a time. So I understand the like rigor to get these compounds clinically approved. And you're right.

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So in the early like clinical trials, there's, I mean, groups of like 20 people in some of the early clinical trials. And as they're progressing now, and I think getting to stage three, they need to have bigger sample sizes and, and make sure that these compounds are safe.

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And from what I've seen, a lot of people are trying to get it approved in a clinical setting for cases of treatment-resistant depression, where you do see, even in the studies that I've read, you see some people have...

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adverse responses so some people get worse and there's you know if you take a someone who's treatment resistant depressed and potentially suicidal and you give them a a strong compound like psilocybin some people can get worse but for the ones that get better It's pretty remarkable.

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It's like I've been... I remember the first study that I read, I think coming out of one of the London universities that's really leading on this, maybe Imperial College London or something. And it said something like 30% of people that did one dose of psilocybin were... went into clinical remission after 12 weeks after one dose.

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And there's really like nothing else that I can think of that can deliver that kind of response in that period of time. Ketamine. Ketamine.

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Dr. Daniel Amen is the renowned psychiatrist and brain health expert who has scanned over 260,000 brains, including Justin Bieber, Miley Cyrus, and Kendall Jenner, to determine what we need to do for optimum brain health. In 2024, the word of the year was brain rot. Why?

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There's this graph I saw the other day circulating around the internet, which I'm going to show you. And I'll put it on the screen for anybody that can't see it. But it shows globally which countries distribute the most antidepressant pills, SSRIs. And the United States leads the way by a long margin.

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I mean, I think in looking at that graph, it's almost 10 times more antidepressant pills per person are handed out in the United States than other parts of the world. And I wondered why. Why does the USA hand out antidepressant pills like their water or something?

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You mentioned scanning brains there. Remind me again how many people's brains you've scanned now. So it's now about 260,000. 260,000 people's brains. And you've scanned some famous brains.

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Yeah. You also scanned my brain. And you actually taught me a lot from scanning my brain, which I'm... And did you think about your brain after we talked about it? Of course, I think about it all the time now. It's also interesting that in 2024, the year just gone, the word of the year was the word brain rot. And that's interesting, because the subject of the brain, I don't think has been...

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given the credit and the attention it deserves, really until recently, and much of your work has played into that. Why do you think, if you had to guess, why do you think Oxford University's word of the year was brain rot?

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So is it fair to say that if you're trying to change who you are and you're trying to establish a new habit or crack motivation, then the goal shouldn't be necessarily to get a six-pack. It should probably be something further upstream like sleep well or better frontal lobes.

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my frontal lobes. We talked about two of these points earlier, but we talked about alcohol. But in the context of sleep, I've heard on your, I think it was on your podcast, Change Your Brain, after two drinks, your REM sleep drops to roughly an hour. After four drinks, your REM sleep drops to 30 minutes. And after six drinks, your REM sleep drops to less than two minutes for many people.

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Obviously, these aren't specific numbers because everybody's brain is different. But it just goes to show, I guess, the relative drop in REM sleep, which is your restorative sleep based on alcohol consumption. And so if I drink, I'm not going to sleep well. I'm not going to get restorative sleep. I wake up the next day, I'm going to struggle more with motivation and keeping any habit that I have.

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Oh, gosh. I think I live in a permanent state of assuming I'm going to get bad news. And it doesn't haunt me. I think I'm generally quite a calm person and quite focused and peaceful in my brain. But I think because I've ran companies for the last 10 years or longer, you're always just about to get bad news. So I think that can be playing on the radio in the background somewhere.

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Like, I'm going to open an email and it's going to be bad news. There's so many opportunities for bad news in my world. So yeah. Yeah.

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We've talked about a lot of things on this show. One of the things that really stuck with me is how the content we consume can have a profound impact on our brains. We often think of the chemicals, the drugs, the alcohol and all those things which I want to talk about. But one such piece of content which I don't think we have talked about is the impact of pornography on the brain.

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Have you seen someone shift from being a stereotypically negative person, down and out, negative, depressed, to the opposite? Yes. Truly the opposite. A lot.

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Do you own a business or do you work in marketing? If that's you, listen up for a valuable opportunity from our show sponsor, LinkedIn. I'm an investor in about 40 odd companies. And while they operate in different industries, they all face one challenge, maybe the most important challenge when it comes to marketing, getting their brand in front of the right audiences.

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We can probably all think of times when we've been scrolling on social media and received an ad that absolutely wasn't relevant to us. LinkedIn has now grown to a network of over a billion professionals, including 130 million decision makers, which means you can specifically target your buyers by job title, seniority, industry, even company revenue.

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So stop wasting your marketing budget on the wrong audience and start targeting the right crowd through LinkedIn now. And because you're part of my community, LinkedIn is offering you $100 credit for your next campaign. Head to linkedin.com slash diary to claim yours now. That's linkedin.com slash diary. And of course, terms and conditions apply and only available on LinkedIn ads.

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Now, for people that don't know who Elizabeth Smart is... Who is she and what did you learn from scanning her brain?

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I mean, when people hear that, they might begin to question... how they think about trauma. Because we think of trauma as a very deterministic thing. If that happens to you, I can predict that you're going to be X. You're going to be, you know, maybe depressed. You're not going to be socially functioning. You're probably not going to have functional good relationships.

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That's the kind of thing we think when we hear about such a horrific event. We kind of see it as deterministic of who you then become. But she's proving that that's not the case.

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So on the subject of Alzheimer's, it's increasing globally. I was reading something, I think, from the Alzheimer's Association that said they're predicting by 2050 that there's going to be 150 or 160 million people globally that have Alzheimer's disease. There's still a lot of question marks around what causes it, what increases its probability, et cetera.

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I was reading some studies earlier on when I spoke to a insulin resistance expert. One of the things he said to me was that they now almost describe Alzheimer's as Type 3 diabetes, that's a phrase that's often used. And when they look at brains that are insulin resistant, the person between 40 or 80% of the time, depending on which studies you look at, has insulin resistance, i.e.

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they've had elevated blood sugar levels, which have caused an insulin resistance or something else. It could be stress that causes insulin resistance or many other things. But it's interesting to think of... As you said, that one thing, which is the high blood sugar levels, insulin resistance, can have such a profound impact on the brain.

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and other things that will spike my blood sugar levels and chronically i think that's probably it you know because your brain as you said at the start of this conversation drives everything in your life and to think that sugar and over consumption of sugar should i say has such a profound impact on the brain is is pause for me because i don't like sugar that much

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451.369

So is that applicable to all things that cause like a really sharp burst of dopamine and stimulation? So you said there fame, pornography, I mean, potentially gaming or gambling, those kinds of things. Alcohol is obviously one of those things as well. Cocaine. Cocaine, especially for a developing brain.

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4568.493

We've covered so much. The one thing we started talking about briefly, I think before we started recording, was the subject of hope and grief. I've never heard someone talk about the impact that grief has on the brain when we lose someone, when we're going through prolonged pain because of a loss.

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So in grief, the prefrontal cortex, assuming because that's the more rational part of the brain, that's probably going to be quieter.

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But what if you get to 25 and you're listening to this now and you go, Jesus, Does this mean that I can do nothing about my brain? Of course not.

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You're a father. I'm not a father yet, but I hope to be. I've got three little nieces. My brother's had two little nieces and one nephew. My brother's a year older than me and he's had three kids already, so I've got some catching up to do. But as I'm progressing towards this season of life, one of the things I think about having met you is how to raise healthy brains.

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5051.912

Like what parenting style is going to make sure that my kids have very healthy brains? There's so much conversation about parenting styles. Some people say just let them do whatever they want to do. Some people say be an authoritarian and put rules in place. I'm wondering from the perspective of someone who scanned 260,000 brains, how do you raise a perfect brain?

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581.055

When people come to you, what is it they're typically motivated by? When they come to you, why do they come to you? Is it because they've heard of your work on the internet and they're curious about getting their brain scanned? Or do they usually come with a symptom or some other...

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And I like that. I remember you talking last time about your daughter. We have the clip, don't we, of Dr. Ahmed talking about his daughter. We can just insert it here.

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It was really powerful and something that I then spoke to lots of my friends about and such. One of the things I've always struggled with ADHD in terms of my understanding is some people that I know that have ADHD, they're so remarkably different to me. And they're so remarkably different from each other.

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So if I think about one of my friends that has it, very, very different in terms of productivity, symptomology, versus someone like me who... For example, in my case, I'm very focused, I think. I can be very focused, not always. But when I'm into something, I can focus on it for a long period of time. In fact, people don't know this, but it's worth me saying.

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My last book, I went to Bali for, I think it was either 11 or 14 days. And I came out of the jungle with the book. So I went into the jungle with basically 33 sentences written.

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individual sentences i knew what the chapter titles were they came out of the jungle and handed my publisher penguin the manuscript after that that period in the jungle which basically meant that for those 11 or 14 days i can't remember the exact number i sat there for about 10 hours a day and did i was obviously getting distracted once in a while but i wrote the whole book in uh about 14 about 14 days decent book i'm so jealous

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But for me, it's an example of that. When I think of ADHD, I think of like attention deficit. And again, I don't know much about ADHD, so I'm very naive. I represent most of the population probably in that regard. But I don't think I have an attention deficit necessarily.

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I wanted to do something. I was just thinking about it as you were speaking then about the one simple thing that I can do to help my brain and to love my brain. When you think about behaviours and habits that are popular and trendy at the moment, are there any that stand out to you as being particularly good for the brain or particularly bad for the brain?

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Because I had a couple come to mind that I wanted to throw at you. I mean, one of them that's exploding in the UK at the moment is paddle, which is kind of, I think you call it pickleball here. Good for my brain, bad for my brain. Good for your brain. Really good. Do you know what? When you scanned my brain, you told me that.

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You said, for the next six months, Steve, I need you to take some omega-3, do this, do this, do this, and I'd like you to play more racket sports. I built a paddle court in my garden. So I have a paddle court in my garden in Cape Town. And I love playing it now. And when I play it all the time, I said, Dr. Amen said it's good for my brain. But it's exploding.

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What evidence have we got that alcohol is bad for the brain and bad for the rest of our body, especially in moderation?

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I've got, um, I was looking then as you were speaking about different trends at the moment that are either good or bad for the brain. And one big trend at the moment is neuroplasticity training. Lots of people are doing games and using other things to, like there's apps you can get that are neuroplasticity training apps. Does any of that stuff work? Some of it. Some of it works.

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Okay, some bad things then. Social media usage, chronic social media usage, good for the brain, bad for the brain. Yeah.

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It's okay. Imagine if we did that when we spend a lot of time these days talking about the microplastics and other environmental toxins that I think people are becoming more aware of now, which is good. Noise pollution.

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I just bought some new Apple AirPods. And when I connected them to my phone, it said, do you want to do a hearing test? So I did the hearing test. And then I asked my girlfriend, I said, you should do this hearing test as well, because I needed something to compare it to. And I was a little bit shocked. It said I hadn't lost any hearing yet, but my hearing was significantly not as good as hers.

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And I remember thinking, gosh, you know, this is, but I didn't have any idea that it was linked to Alzheimer's at all. So now I've turned down the volume for the first time in my life because I think you're hearing declines regardless really of what you do with age anyway.

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But as you said earlier, like starting from a better baseline when you're talking about the brain reserves is really the game, I think, with aging. My last point is, my last question is a bit of a seems to be uncorrelated, but the world is heading towards a world that's driven by artificial intelligence. It's like all the rage at the moment if you log on the internet.

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People talking about they're going to lose their jobs, all of these new tools that allow us to optimize our lives in a variety of different ways. When you think about the world of AI that we're heading into, there's so many ways that I imagine it's going to make your job easier as someone who's doing scans of brains and so on.

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Social connection is obviously another point on that because there's now, I saw articles where men are getting into relationships with an AI character of a woman they like. And, you know, social connection is so good for the brain. So I wonder if artificial social connection is going to... It's probably not great for the brain.

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Well, you'd program it for dopamine, wouldn't you? If you're making a friend or partner yourself. What's the most important thing we haven't talked about that we should have talked about, Doctor?

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Studies suggest that religious belief can be associated with differences in brain structure and function. While there is no single religious brain, certain patterns have been observed in neuroscience research. The prefrontal cortex involved in decision-making, mortality, and self-regulation tends to be more active in religious individuals.

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Strengthens the prefrontal cortex, reduces stress and anxiety, increases dopamine, changes brain connectivity, thickens the cortex, promotes neuroplasticity. If you pray. Now, what if you're not religious? Because I don't think I believe in any particular god. But I would like some of these benefits. So I guess I could achieve them by meditation and those kinds of things. I could still pray.

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I've got no issue with praying. I don't know what it would be praying. And you could be curious. Yeah. I've got no issue with praying. I just don't know what it would be praying to. Praying to the universe, I guess. Spirituality is another big trend. I wonder if that's good for the brain.

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you know, be more open and seeking. You've scanned 260,000 brains roughly. How has that, if at all, changed your belief in a god?

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The part that says, don't say that, don't do that. Is that just when I've had one drink and then when I sober up, I'm back to normal? Or is this chronic? Well, it depends.

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We have a closing tradition, as you know, where the last guest leaves a question for the next. And the question left for you is, what advice would you give a couple who want to start a family?

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The child? No, no, the mom. Okay, so my partner. I'm someone that wants to start a family. So you want to go...

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Dr. Daniel Lehman, thank you so much once again for your time and thank you for the wisdom and value you've given to my audience over the years. As I was saying before we started filming, I get stopped all the time everywhere I go. People telling me about you. I told you I was stopped yesterday while I was having a spa treatment. I won't say what it is because people will roast me.

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But I was having a first of its kind for me spa treatment and the lady turned to me 20 minutes in and was like, by the way, thank you so much for having Dr. Daniel Lehman on because he helped me understand my ADHD. Yeah. etc, etc.

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So when I see that absolute love and admiration for you in the comment section every time where people recount stories from decades ago, where their kid came to see you and how you've transformed their life. I actually think the top comment on our last episode was someone who I think they came to see you 15 years ago. And they said that you changed their son's life.

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And that was just over and over and over and over again in the comments. So the life you've lived is such an important one. And it's added so much value and hope, and it's turned on the lights for so many people in so many ways. So on behalf of all those people, on behalf of the tens of millions of people who've tuned into our conversations, thank you so much. I really appreciate it.

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Isn't this cool? Every single conversation I have here on the Diary of a CEO, at the very end of it, you'll know, I ask the guest to leave a question in the Diary of a CEO. And what we've done is we've turned every single question written in the Diary of a CEO into these conversation cards that you can play at home. Thank you very much.

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Because I'm wondering, you know, if people drink in moderation, are they going to see long-term impacts to their brain? What is there such thing as... drinking just a little bit and being fine?

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You've scanned a lot of people who are alcoholics. Lots. I mean, I've got some scans. here and which I'll put on the screen but can you explain to me exactly what a brain looks like when the person has been drinking heavily for a long period of time so again we do a study called SPECT and SPECT looks at blood flow and activity it looks at how the brain works and

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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So if you drink, then you have a smaller brain than you would have otherwise. Correct. That's pretty scary. Yeah. Why does brain size matter? You know when people say it's going to shrink your brain? Why does that matter?

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On that point of advice that you gave me there about emotional health, one of the things that's been very front of mind for me at the moment is men's health, specifically men's emotional health.

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Because I read a report that came out in March called Lost Boys, and it just details this pretty horrific picture of men's emotional health in the UK at the moment in particular, but the trend holds around the world. And It came out in the start of March. It's been in all the newspapers in the UK. And it details a couple of sort of headline stats. The reverse gender pay gap amongst young men.

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If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

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So women are now earning more. You know the stats probably around suicide. Yeah, suicide. And one in seven young men are unemployed or out of work. All these sort of horrific stats. And then it compounds with things like suicidal ideation, et cetera, et cetera. I was thinking about this this morning when I was listening to some of your work.

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I was thinking, I wonder what Peter's perspective is on what it is to be a man. Actually, it does kind of dovetail into some of your work around testosterone and the decline in testosterone. And because one of the things I was thinking about is how testosterone plays a role in what it is to be a man. But if you look at the stats around testosterone, it appears to be declining. Yes.

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And I say this in part as well because testosterone causes a certain set of behaviours.

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um in men that define and shape what a man is and what they want and how they show up and even when i said earlier on protection as one of the three things i cared about that's probably in part because of the testosterone in me this debate around testosterone this conversation around testosterone um and its decline Is it declining? It is. It is. Why is it declining?

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If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode.

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Dr. Peter Attia, what is keeping you busy at the moment in terms of the subjects that you wrote about in Outlive, but the work that you do online and the work you do in the variety of businesses that you have? What is keeping you fascinated at the moment? What is one's mind focus on?

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I was thinking as you were speaking about sleep and testosterone, about how, and also the link there with bad diets, how if I've not slept well, I wake up and make...

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It seems to me to be the thing furthest upstream in my life that then causes this cascading effect to how I show up at work. in sort of cognitive performance, how well I can articulate myself. If I go to the gym, how hard my workout is, if I choose healthy options versus unhealthy options. So it feels like- And mood in general. Yeah.

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You know, you asked me at the start, you said, what are the things that you want to do when you reach your marginal decade? And I gave you my answer. What's your answer to that? Now that you're a father and have, you're in a different season of life.

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And when you think about all those things you want to accomplish, if we were then to sort of codify them into a bunch of exercises or areas of your health that you had to now be thinking about that I needed to be thinking about, what are the most important things? So I'm a 32-year-old.

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What are the most important parts of my health that I should be thinking about if I want to achieve all the things that I said to you in my final decade?

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So if I want to build my muscles because I'm going for aesthetic goals, then I need to be aiming above five reps. I need to be 10 or 12. But if I'm just purely thinking about strength, bigger weights but lower reps. That's exactly right. Okay. And then if I want muscular endurance, which is even higher reps.

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And I will end up doing some swims on some resistance days So before you do your resistance workout, you don't go on the stepper for 20 minutes or cycle for 20 minutes or something I don't is there a particular reason why?

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Marginal decades and centurion decathlon. Did I say that correctly? Centenarian decathlon, yep. Centenarian decathlon. Can you explain these two terms to me?

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What about balance? I was at Brian Johnson's house and as he was cooking his, I don't know, breakfast or lunch or whatever, he was balancing on a half ball. You've seen one of those things? Yeah, yeah. I don't think I asked him why he was balancing on it, but I assume it was to do with balance and there's certain muscles in the leg? Yeah.

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Just to get some tips from you around your strength training regime. How many exercises do you do? What does, I'm really curious. So you train three days a week doing strength and resistance stuff. Do you do like shoulders and back and as like a pet? Yeah, yeah, exactly.

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There's been this huge rise in people doing these high rocks and sort of elite endurance events and such. It's really interesting that it's become so popular. Even things like running clubs, I know, but the fact that more people are doing marathons now than ever before. Why do you think this is happening?

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In front of me, I have a bunch of different graphs and images. And some of them relate to a word you said earlier on, which is VO2 max. And this is something I've heard you talk about previously. But for anyone that doesn't understand what VO2 max is or why it's important, can you explain what it is and why it's so critical to longevity and healthspan?

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Wow. Okay. So all-cause mortality, anything killing them over the coming year.

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So the results you're looking at here are Jack's results. Yep. Who runs the production here. He came to your center. Yep. Came to 10 Squared in Austin. He did the test. I think he was on the treadmill for like an hour or something like that. And can you explain to me exactly what his results say as it relates to what you were just describing?

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The answer is so clear to me because it's associated with all the things that make me happy. So it would be being able to explore the world still with my partner, my romantic partner. But I would even dig further. Tell me what that looks like. Okay, so I went to Bali and me and my girlfriend wanted to go whitewater rafting.

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And if you were advising Jack on how to improve some of these scores here, what would you say?

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Just for a second, I want to talk about a company I've invested in and who sponsored this podcast called Zoe. Like me, many of you are big on tracking your fitness and your sleep. But how many of you understand how your body handles food? Metabolic fitness is all about understanding your metabolism's response to food. And we all react differently.

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So Zoe created a test to help you understand how your body responds. And it starts with their famous test cookies, which are identical test meals with the same sugar, fat, and calorie content of the average meal, and therefore acts as a metabolic challenge. You also wear a continuous glucose monitor that tests your blood sugar levels.

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I've done this test, and it left me wondering how my metabolic fitness compared to others like me. And my results revealed everything. So if you'd like to learn about your body's response to food, head over to zoe.com to order your test kit now. And if you want a discount, use code Bartlett10 at checkout for 10% off your membership.

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As a Zoe member, you'll get an at-home test kit and personalized nutrition program to help you make smarter food choices that support your health. That's zoe.com with code Bartlett10. I've got a story that I think you'll be interested in hearing, and it's brought to you by my show sponsor, Fiverr.

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About six months ago, my team and I sat down to try and work out how we were going to build the most valuable newsletter for ambitious entrepreneurs ever. And after hours of discussion, we finally agreed that to tip the odds in our favor, we needed to be constantly experimenting. But to do this, we needed manpower or womanpower.

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So we hired a group of freelancers through Fiverr and tasked them with testing different elements, which are like the visuals in the newsletter, the subject lines, the copy links. And even after launching 100 CEOs, the new newsletter and getting 93,000 signups on the first day, our experimenting hasn't stopped.

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I'm confident we wouldn't have seen the same success had we not experimented in this way. And our freelance support from Fiverr was critical to that. So next time you're launching something, find your failures and fix them fast with Fiverr Freelancers. Visit fiverr.com slash diary today and use code DOAC for 10% off your first order. These are Jack's results.

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So I've invited Jack in because I feel like he might have some questions and you might have some questions. So you guys go ahead.

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And to get down to the whitewater rafts in Bali, we had to walk down and then up again about 100 meters of stairs. And as I went down those stairs, I had one of those moments that it sounds like you had at the funeral where I realized that my dad could not walk down these stairs. He couldn't walk down them and he couldn't walk up them.

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No, that's a really good point because they're two different training systems. And then the reason why that was so important was because of the great time I had in the whitewater raft with my girlfriend. So going down that lake through Bali, and I thought, gosh, if I'm not careful and I don't think about this, I won't be able to have these experiences when I'm 60.

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So if this is broadly accurate, what is the game then for someone like Jack? Is it building bone or is it preventing loss?

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Is there anything else you wanted to ask Jack about your results or anything else, any pressing questions you have? Yeah, nutrition would be a good one actually.

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what was involved in being in the raft. Yeah, so a lot of strength required to row, to keep us away from the rocks, to push us off when we got stuck, fall in the water, get it back in the boat.

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And it took a long time. We were out there for two hours going through this lake. So the other thing I think about is Christmas, and I think about my nieces. So my brother's a year older than me, and he has three kids under the age of six. And you know what that's like. These kids just sprint off in every direction. And they'll say to my dad, they'll say, come and play in the garden.

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and my dad um wouldn't be able to play with them in the garden the way that they would want to play in the garden running around and being chased around so my dad just watches them from the kitchen and so these are just obviously all the emotional things come to mind first because those are the things that stay with us and i'll give you one more um

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The other thing that comes to mind as a man is just being able to protect my family. And I don't necessarily mean wrestle an intruder, but I mean like lift things. And if something falls, being able to pick it up and move it. So those are the things that come to mind first and foremost. It's protection, it's memories, it's activities that create relationships and connection.

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You're just talking about airplanes there. I was thinking about electrolytes. There's been a huge boom over the last couple of months, year, of people consuming more and more electrolytes. Everyone's launching an electrolyte drink and consuming much more salt and sodium. What do you make of this? Are we electrolyte deficient?

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Peter, what's the most important thing we didn't talk about that we should have talked about as it relates to your work, the science that you're obsessed with at the moment, and anything that my audience might find and should need to know that we haven't yet discussed.

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And how do you deal with that as a podcast host? Because you must sit there. You know so much about this subject matter, and you must sit there and hear people say to you on your podcast things that you don't agree with.

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One of the things we've introduced recently, well, in the last three, four months is just we put – we have some independent scientific individuals who have a look at some of the things that are being said just to cross-reference and provide context. We call it kind of context checking. Nice. Just because some of the bigger things – obviously, there's so many big, as you were saying, so many –

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Terms like seed oils and this and this and this that have started a bit of a nutrition war on the internet. And so we just want to make sure that we provide more context to these things so that a person at home who isn't going to take it upon themselves to apply that context or do the research has more of a wide opinion.

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But it's difficult because, as you say, oftentimes it's the best speaker or the person with the most conviction that gets heard. You've managed to break through all of that.

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Part of the reason why I think people don't care enough is because they see aging as inevitable. So they look at their parents, their grandparents and go – They're immobile. They can't function properly. That's my destiny. It's genetic.

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and provide a tremendous amount of nuance and complexity to these subjects, but also to achieve the same focus and articulation and resonance and accessibility that some of those individuals have achieved, I would highly recommend anybody who has not read this book to read this book, because this is the book on this subject.

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And I say that, I've interviewed many hundreds of people, but this is the book on this subject. It's been a global phenomenon for all the reasons I've described about it being so accessible, so nuanced, but so easy for someone like me to understand, even though I'm not a scientist. And it's the book that I...

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recommend to my friends to my family when they're trying to understand the subject matter of longevity in a world where there is just so much information and that's why this book did so well and it continues to do so unbelievably well but i'd also recommend everybody go check out your podcast which i love watching and also if they want um other resources from you where do we send people peter

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I'm going to link all of that below. So put all of the links below for Peter's work. If you haven't become obsessed, like we all are here with Peter's work. And I really mean that. We're all massive fans of yours. Jack was saying before you came, he said, oh, I love Peter. You were saying this the other day. I was saying this about a week ago.

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And that's something that I think we all feel because of the impact you've had on our lives of demystifying this information, but bringing it to us in a way that's so... So accessible, so smart, and so trustworthy. So Peter, thank you for what you're doing because you're demystifying a very complicated world for all of us.

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And it's a world that if demystified, we stand a better chance of living happier, healthier, longer lives. And there's probably nothing more important to... to what makes life meaningful and fulfilling. And me being able to walk up and down those stairs in Bali when I'm 75. So thank you, Peter. It's tremendous. Really, really tremendous. And I appreciate you very, very much.

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Peter, I was so caught up in admiration of you that I forgot that we have to ask you this question, which is the question left by the last guest. And that is, what would you do if you weren't afraid? Why that face? Oh, um...

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Oh, I'm so curious and so intrigued. And I can tell by your reaction that it's going to be profound for both you and all of us. I can tell by your reaction because I can tell that there's some element of struggle there. So whatever it is, best of luck. And maybe we'll talk again in the future once you've been able to talk about it. I can't wait. Thank you, Peter. Thank you.

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We launched these conversation cards and they sold out. And we launched them again and they sold out again. We launched them again and they sold out again. Because people love playing these with colleagues at work, with friends at home, and also with family. And we've also got a big audience that use them as journal prompts.

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Every single time a guest comes on the Diary of a CEO, they leave a question for the next guest in the diary. And I've sat here with some of the most incredible people in the world. And they've left all of these questions in the diary. And I've ranked them from one to three in terms of the depth.

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One being a starter question and level three, if you look on the back here, this is a level three, becomes a much deeper question that builds even more connection. If you turn the cards over and you scan that QR code, you can see who answered the card and watch the video of them answering it in real time.

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So if you would like to get your hands on some of these conversation cards, go to thediary.com or look at the link in the description below. This has always blown my mind a little bit. 53% of you that listen to this show regularly haven't yet subscribed to this show. So could I ask you for a favor?

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If you like the show and you like what we do here and you want to support us, the free, simple way that you can do just that is by hitting the subscribe button. And my commitment to you is if you do that, then I'll do everything in my power, me and my team, to make sure that this show is better for you every single week.

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We'll listen to your feedback, we'll find the guests that you want me to speak to, and we'll continue to do what we do. Thank you so much.

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Springs to mind this graph I saw the other day, which I'd sent to my friends, which shows that the decline, I think it was in muscle mass from when you're 30. And it makes the point that there's this line on this graph called disability. And it shows that people who didn't have enough muscle mass when they were 30 cross the line of disability when they're 70.

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And those that did have more muscle mass at 30 don't get close to that line. So that for me was shocking because it goes to show that what I do now is going to determine whether I'm, by all intents and measures, disabled when I'm 70 or if I'm able.

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I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

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52. What do you wish someone had told you when you were 32? I'm 32 years old. What do you wish someone had screamed in your face and told you when you were my age?

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And if you do me this favor, I promise that I'm going to fight every turn over the next 10 years to keep this show completely free without paywalls and without any kind of cost to the user. Can you hit the follow button? The follow button will be on whatever app you're listening to now. It might be Spotify or Apple or something like that.

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So interesting, because these aren't the ideas that are socially accepted, or at least the ideas you see on social media. And funnily enough, as you were speaking, I recorded everything you said, and I ran it through AI, and AI said the core ideas that you shared are well supported by evolutionary psychology and neuroscience, which is quite surprising, because usually... AI argues with people.

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But hitting that follow button, which is usually in the corner of the app or a little tick, is the reason this show will stay free forever. Forever. Thank you so much. If you do that for me, thank you so much. I really appreciate it. Back to the episode. Erica, you're clearly on a mission.

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Why is it that what you say is so troubling for some people? You know why, right? Because it makes us confront a set of realities that

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And I get that energy from you that there's really an idea that you believe that much of the world doesn't believe or is struggling to accept in some way. But it's an important idea. What is the mission that you're on?

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There's a big economic component to this as well, right? Because if you're raising children in isolation, the probability that you have disposable income or at least enough money to be able to just stay at home and raise the kids and still maintain any quality standard of life is lower if you're not doing it with a big extended family that can support and pay for some of those costs.

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But what if they've got their own career, they've got their own passions, there are things that they love doing, and that means that they have to be working in a major city or they have to be traveling to pursue those things?

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So there's four attachment disorders. Avoiding, secure, ambivalent, disorganized.

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How does that manifest when you're an adult? So how would I know? Because I can relate to some of these and I'm wondering how that would then manifest in my relationships or my life as an adult outside of the obvious mental health situations.

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Do they end up attracting a certain attachment style? So if I'm an avoidant, do I then end up attracting avoidance or do I, is there any research on that, on how we then date? I'm guessing secures go for secures.

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And what about the alternative? So which of these attachment styles is least likely to have successful relationships?

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I was wondering as you were speaking whether if I have more kids, so if I have 10 young kids, is there a higher probability of neglect in those kids? Because if I'm a mother, I just don't have time for all of these kids at the same time. They can't all be on my chest at the same time.

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Yeah, it seems to be such an important principle for life generally that everything has a trade-off. And I think, was it Einstein that said, for every force has like an equal and opposite counterforce or something to that effect? And a lot of people are choosing not to make the decision to have kids. I was looking at some stats around this.

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The European Union witnessed only 3.8 million births in 2022, nearly half the number recorded six decades ago, marking one of the lowest birth rates in history. France, for example, known for its robust family policies, has seen a decrease from 830,000 children born in 2010 to just 670,000 in 2023, the lowest since World War II.

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And this is a huge global trend across especially countries that have a lot of money.

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Those people would say I have deep and loving relationships with my partner, with my dog, with my uncle, auntie, friends, etc.

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Because a lot of people are struggling now to have kids, even those that want to. I was looking at some stats and there's a global prevalence of infertility Approximately 18% of adults worldwide, about one in six, experience infertility at some point in their lives. Between 2015 and 2019, about roughly 15% of US women aged 15 to 49 experienced impaired fertility.

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And in the UK, research indicates that one in eight women, listening to this now, and one in 10 men aged 16 to 74 have experienced infertility, which is defined as unsuccessfully attempting pregnancy for a year or longer. And I've spoken to a lot of people actually that have tried to have kids.

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When you think about what's contributing to that, how do you diagnose that infertility challenge?

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How did you manage? You're a mother of three. You've raised three very wonderful, well-adjusted children. But you're also successful. You have books. You're traveling around the world, you said.

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Could it have worked if your husband stayed home instead of you, in your view? Because I'm trying to understand if you're saying that dads don't need to be there present as much as the mother.

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Earlier on, you mentioned a study that I read about when I was studying psychology once upon a time, which is the rhesus monkey study with the wire mother. For anybody that's never heard about that study, I think it's quite important to understand the profound impact that touched.

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Skin to skin. Can you give me an overview of that study and what it showed for people that aren't aware of it?

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Your story, going back to your story, which we were talking about, are there any areas of privilege that you need to acknowledge that someone else listening to this now goes, yeah, but that's all right for you?

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Because, you know, maybe someone who didn't have a partner there or someone who is in a difficult economic situation, extremely difficult economic situation, living in the projects in Harlem or something. I really want to... I'm saying this because...

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And for someone who doesn't know your work and isn't aware of you, they might be thinking, how would you know, Erica? How would you know the answer?

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How do we know that more paid leave equals better children, less strain on the healthcare system in terms of mental health, mortality, whatever it might be?

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How do you make a statistical or a science or research backed case that if we had three years of paid leave in the United States or in the UK or Australia or Canada, wherever, that it would be a net positive for society outside of it just being an opinion?

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So many of the guests that I speak to on this podcast, especially those that become incredibly successful, athletes, entrepreneurs, whoever, they often have some form of neglect in their past. Richard Williams, Serena and Venus Williams' father, he was very intense with them from a very young age, and he's raised two of the greatest tennis players in history.

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Joe Jackson was strict and often controversial with Michael, who went on to become the king of pop. Earl Woods, who was Tiger Woods' father... was very intense in his coaching and mentoring style, which led him to become great.

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And obviously, Beyonce is the other example I gave, who Matthew managed, Matthew, which is Matthew and Tina, who were parents to Beyonce, managed Destiny's Child and Beyonce's solo career, meticulously shaping them into a global superstar. So parents think, you know, I want to raise... kids that are superstars. I want my kids to be great.

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I don't feel like I don't even have to ask a question here, but just to set the stage, the reason why I'm so compelled by this is just this, I have to say it, the shocking rise in diagnosis and prescriptions over the last... 10 years? Between 2000 and 2018, ADHD diagnoses in the UK rose approximately 20-fold.

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Among boys aged 10 to 16, diagnosis increased from 1% roughly to about 3.5% in 2018. Yes. And in men aged 18 to 29, there was a nearly 50-fold increase in ADHD prescriptions during the same period. And the same applies to the United States, where an estimated 15.5 million adults in the US have been diagnosed with ADHD.

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Approximately one in nine US children have been diagnosed with ADHD at some point, with 10.5% having a current diagnosis. It... I don't know where ADHD was, but the conversation around it, the prescriptions, the diagnosis seemed to have really surged into culture in a really, really big way. What's going on?

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Isn't that point of view, I've got two questions here. The first is, how do you know that it's stress? And the second is, if it is stress, then the problem, or at least the inconvenient truth that that then creates is that the parent is responsible.

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Give me some examples of the type of stresses, the everyday stresses that we're now exposing children to that are leading to ADHD in your opinion.

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What do you say to some of the evidence around there being a link to a hereditary component? In twin studies, they found that ADHD is about 74% to 80% heritable, making it one of the most genetically influenced psychiatric conditions.

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Some people say that this proves that it's the way your brain is. And lots of my friends that have ADHD, when they talk about their ADHD or the way that they are, they say, my brain works like this.

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We're going to go through all of that today. I'm very excited to learn more about all of this. I'm not a parent myself. From all the investigative research we've done, you have three very well-adjusted children. So congratulations for that. And I hope to have successful children myself one day. But I'm also just really interested in

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If you grew up in an environment that was stressful, and again, you've identified that stress can come in many forms. It could be arguing parents. It could be a neighbor or whatever, some environmental factor that caused that stress. You were sensitive. You developed ADHD. You become an adult. You get diagnosed at 30 years old as having ADHD. You're offered medication. You take the medication.

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The medication makes you much more functional in your career, in your relationships, in your life.

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They're quite life-saving for some people in terms of having a... They can be.

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understanding myself through the work that you've done and the work that you continue to do, because we're all at one point children and much of the fingerprints of that early experience still exists in us today.

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Loss of status, achievement, but because we're also very preoccupied with gain.

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On this point of stress and the link with ADHD, I was looking at some research from the injury.com research education group. It says that children with an ACE score, which is the trauma score, where I think it goes up to 10 different sort of questions, with an ACE score of four or more, so four experiences of trauma or more, have nearly four times, which is 400%,

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So I'm keen to understand how things that might have happened to me or anyone listening today when we were younger may have shaped us in pro-social, anti-social ways or productive or unproductive ways. You mentioned that you still see clients and patients today. What kind of patients do you see? What are they struggling with and who are they? Are you seeing the parents, the kids, both?

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more chance of having parent-reported ADHD compared to children with no ACEs.

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And some of the factors that have a big impact are socioeconomic hardship increases your probability of having ADHD by 40%, parental divorce by 35%, familial mental illness, so a parent having a mental illness increases it up to almost 60%, 55% I believe, and neighborhood violence almost 50%, familial incarceration, so if a parent goes to prison,

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then that increases your probability of ADHD by about 40% as well. And that's published by the, I think it's the New England.

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Or the National Library of Medicine, National Center of Biological Information.

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So if my kid starts screaming in a supermarket... One of the prevailing pieces of advice says just walk off or start screaming yourself as the parent to show them. Am I supposed to just ignore my child when it's screaming and throwing a tantrum? Am I meant to drop what I'm doing and go and cater to them? What am I meant to do in these situations?

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You be careful because if you make a promise like that, I will call. I promise.

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So if my kid says, I want that pack of sweets, and I go, you can't have that pack of sweets.

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I mean, that's what all the relationship experts on the show tell me. They say if you want to be successful in a romantic relationship, then you first must make your partner feel heard and understood.

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Even if you disagree in an argument, first acknowledge what they said, maybe repeat it back to them. And then they'll feel heard and understood. And it kind of stops the broken record. Do you think that I'm a traumatized child?

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And what do you mean by the relational nuances? It could be the... Neglect. Neglect.

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I'm looking at some stats here in front of me on a graph, which I was just reading as you were explaining that, because it seems to be quite relevant. And it shows that in 1960, one in 10 mothers were the sole primary breadwinner. Now it's almost at half. It's on its way to half.

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And they come to you typically because they're noticing something is not right with their child.

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Almost half of mothers are the sole or primary breadwinner in 2016. So, I mean, these mothers can't just quit their jobs, right?

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There's so many mothers listening now that are very career driven and you may be causing some existential crises. You may be reaffirming a lot of what they believe and think and what they feel intuitively. Are you saying then that for those women that are pursuing, you know, high octane careers in leadership roles that also want to have children, that it's one or the other?

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Okay, let me tell you that. So I was 18 years old, dropped out of university. probably had sex that year. So if I had sex that year and had a baby, and then I became a single parent, at the time, I had two CCJs. I was broke. I was shoplifting food to feed myself. I printed off the doll forms. I never sent them in, but the forms where you get government assistance.

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And I was working in call centers, working night shifts, because that was the best job I could get to pay for the rent that I had every month. If I'd had a baby at that exact moment in time, I didn't think I would be, it wouldn't resonate with me what you're saying about being the architect of my own destiny because there is like immediate emergencies. I can't feed myself, let alone a kid.

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And I also didn't have any family within hours. My mum had basically disowned me because I dropped out of university. I was alone.

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Even if the kid's going to be raised alone at that early age versus going to daycare where they'll be around other kids.

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Your gut and my gut is the home of our digestion and it's also a gateway to better health. But it can be hard to know what's going on in there. Zoe, who sponsors this podcast, has one of the largest microbiome databases on the planet and one of the world's most advanced at-home gut health tests.

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Their blood sugar sensor, which I have in this box in front of me, goes on your arm so you can see how different foods impact your blood sugar. Then there's the at-home blood sample, which is really easy and analyzes your body's blood fat. And of course, the famous... Blue Zoe cookie, which tests your metabolism.

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Oh, and I can't forget, there's also a poo sample, which is a critical step in understanding the health of your microbiome. And you post it all to Zoe and you get your results back, which will help you to understand your body's response to different foods. Using your results, For 10% off your membership. Head to Zoe.com now. As you guys know, Whoop is one of my show sponsors.

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It's also a company that I have invested in, and it's one that you guys ask me about a lot. The biggest question I get asked is why use Whoop over other wearable technology options? And there is a bunch of reasons, but I think it really comes down to the most overlooked yet crucial feature. It's non-invasive nature.

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When everything in life seems to be competing for my attention, I turn to Whoop because it doesn't have a screen. And Will Ahmed, the CEO who came on this podcast, told me the reason that there's no screen. because screens equal distraction. So when I'm in meetings or I'm at the gym, my Whoop doesn't demand my attention.

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It's there in the background, constantly pulling data and insights from my body that are ready for when I need them. If you've been thinking about joining Whoop, you can head to join.whoop.com slash CEO and try Whoop for 30 days, risk-free and zero commitment. That's join.whoop.com slash CEO. Let me know how you get on. You keep mentioning three years old.

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Why three years old? And there's kind of like two segments to this question that I was keen to understand. Is there an element of neuroplasticity that makes the age of three so important? And the other kind of sub-question I was trying to figure out in my head was, is the damage we do before three years old to a child inadvertently at all reversible? And is it damage?

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What if I'm 30 years old, for example, and I had a traumatic upbringing? Can I repair myself from the childhood trauma that I experienced between the ages of zero and 10?

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And can that be a romantic relationship that then course corrects you in some regard?

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You must encounter a lot of people that are in denial about their childhood trauma and the role it's played in shaping who they are. Because you'll have people come to you, I'm sure, that are exhibiting adult symptoms, like maybe they can't form relationships very well. Maybe they've got other forms of emotional erratic behavior.

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And there must be occasions where you have a suspicion that it's linked to some early experience. And they're... in denial. I was thinking about people that I know that have presenting symptoms in their life, really sort of like chronic presenting symptoms. But if you were to ask them if their childhood played a role, they're almost like defensive of their childhood.

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And we're going to go through all of them. But are there any areas of privilege that you need to acknowledge? Maybe someone who doesn't have a partner there or someone who is in an extremely difficult economic situation?

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Are daddy issues real? Because the term is thrown around in culture, like, oh, she has daddy issues. It's typically she has daddy issues, isn't it?

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So the problem is that... But what if they offered me the scraps and sometimes the scraps, as I went to reach for them, walked out and didn't come back? Then I might develop a relationship that it's not safe to trust the scraps because...

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Men. Young boys and men. I was looking at some stats earlier on that said there's been increased sexual inactivity amongst young men, which is an interesting stat. It's risen to almost 31% of men between the ages of 18 and 24 reporting no sexual activity in the past year. So that's almost doubled in about the space of 18 years. Here's an interesting stat. High suicide rates amongst men.

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Men account for nearly 80% of all suicides in the US. The highest rate observed among 45 to 64 year olds globally. Suicide is the leading cause of death amongst young men. And a survey conducted in the UK found that an increasing amount of men feel hopeless and worthless and that are struggling with finding meaning and purpose in the world. Hmm. The plight of young men.

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You talk in your books and in your work about how the role of a man has changed and how this might not be necessarily productive for the health and well-being of a man.

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And this is why I've read so many stats around men's testosterone dropping when they become fathers. I couldn't believe that was true when I read it.

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Why do you mention mothers and not fathers in that? Because you seem to have an emphasis on the role that a mother plays, and it seems to be more important in your view than the role that a father plays, or maybe even that a nanny or some other caregiver could play.

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Is this to support the idea that if you're at home raising your kids as a man, you struggle in the bedroom?

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And I noticed that on your first book, which was written in 2017, being there, on the cover it says, why prioritising motherhood in bigger letters? in the first three years matters. Scientifically, evolutionarily, with studies and research, how can you make the case to me to make me believe that the role of the mother in particular is essential versus a father or other caregiver?

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What would you change? I make you prime minister of the world, president of the world, and you can fix this issue.

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What about as it relates to men? What would you change to fix the issues you were talking about with testosterone and those kinds of issues? Hmm.

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There was a longitudinal study done in the Philippines that followed 624 men over almost five years and found that those who became fathers experienced a significant decline in testosterone levels. Specifically, newly partnered fathers had a medium decrease of almost 30% in morning testosterone and 35% in evening testosterone, which was significantly greater than the declines observed in men.

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single non-fathers. Moreover, fathers who reported spending three or more hours daily in childcare had lower testosterone levels compared to those less involved in caregiving. And there's also an impact on co-sleeping, where research indicates that fathers who co-sleep with their children exhibit lower testosterone levels than those who do not.

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This suggests that close proximity during sleep may further influence hormonal changes associated with parental caregiving. One of the arguments I've heard before as to why men's testosterone dips if they're new fathers is because it's an evolutionary reason to make us not go out and cheat on our partner and take care of our kids.

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My last question is about devices and technology. There's been a lot of books written recently and a lot of conversation around the impact that screens, social media, mobile phones have on children. What is your thoughts and philosophy towards raising healthy kids in a world of technology?

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What is the most important thing we should have talked about today that we didn't talk about so far?

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What do I do as an employer? I employ lots of people and I'm thinking, shit, do I need to give people three years off when they have a kid? Is that the...

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I want to keep the Diary of a CEO free and not behind any kind of paywall or subscription model forever. And the way that we do that is that you guys choose to follow and subscribe to this show. So if you're listening to the show right now, you might have been sent the episode. You might have listened to a couple before. Can you do me a favor?

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What were the symptoms that that had on you as a young woman growing up, as an adolescent?

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Erica, we have a closing tradition on this podcast where the last guest leaves a question for the next guest not knowing who they are leaving it for. And the question that has been left for you is, what does your obituary say?

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I think it will. I certainly think it will. And I think there'd also be an additional couple of sentences there that speak to the value that you've given to the world through the work that you do.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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Now, people might not agree with everything you say because people have lots of different opinions on these subjects, but I'm of the opinion that people who are willing to deliver their thoughts, their truth, based on the science that they've experienced and that they've read and what they've studied and the experiences that they've had, the clients that they've seen,

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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It's so unbelievably important, because I think if we look back through history, progress has occurred when people have dissented from the accepted narrative. In fact, I probably wouldn't be able to sit here in America as a black man if it wasn't for people who had the courage of their convictions to dissent from certain narratives. And so I've always, I think I've had it hardwired into me that

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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Disagreement is productive, especially when it's well-meaning. And that's exactly how I see your work. I think that you're challenging a narrative, bringing evidence and a new opinion to the table, a different perspective that I think is very, very important for so many. And it's been so interesting for me because I've struggled.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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I'm approaching that season of life where I become a father and I'm reading all this stuff about leave your kid to cry on the floor in the supermarket or put them in timeout or...

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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Yeah, I know. So I've been trying to wade through this storm of like parenting advice and bullshit and stuff. And it's really wonderful to hear your perspective because it is a counter perspective. It's the perspective that nobody really wants to say out loud. And therefore, for me, it's useful. Thank you, Erica. Thank you so much for your time and generosity today. I really, really appreciate it.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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And please continue to do the work you do. And I'm very excited for your upcoming book. I think it's next year, isn't it?

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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about divorces. If anyone wants to find more of your work, we've got these two exceptional books here, Being There, Why Prioritising Motherhood in the First Three Years Matters, which is a wonderful book that was published in 2017, I believe. And then this one here, Chicken Little, The Sky Isn't Falling, Raising Resilient Adolescents in the New Age of Anxiety, which was published in 21, I believe.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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I'll link both of these below. I highly recommend you read these books if you're interested in these subjects like I am. But where else can people find you?

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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Great. I'll link both of those below wherever you're listening to this now. Erica, thank you.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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Some of the most successful, fascinating, and insightful people in the world have sat across from me at this table. And at the end of every conversation, I ask them to leave a question behind in the famous diary of a CEO. And it's a question designed to spark the kind of conversations that matter most, the kind of conversations that can change your life.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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We then take those questions and we put them on these cards. On every single card, you can see the person who left the question, the question they asked, and on the other side, if you scan that barcode, you can see who answered it next. Something I know a lot of you have wanted to know.

The Diary Of A CEO with Steven Bartlett

Child Attachment Expert: Hidden Dangers Of Daycare, It Might Be Causing Future Issues For Your Kid! Birth Rates Are Plummeting & Its Terrifying! Dr Erica Komisar

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And the only way to find out is by getting yourself some conversation cards, which you can play at home with friends and family, at work with colleagues, and also with total strangers on holiday. I'll put a link to the conversation cards in the description below, and you can get yours at thediary.com.

The Diary Of A CEO with Steven Bartlett

Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits! The Secret To Being Instantly Likeable!

528.737

They violated the agreement. They're not allowed to violate the agreement. China's running the Panama Canal. That was not given to China. That was given to Panama foolishly. But they violated the agreement and we're going to take it back or something very powerful is going to happen.

The Diary Of A CEO with Steven Bartlett

Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits! The Secret To Being Instantly Likeable!

562.168

has been very abusive of the United States for many years. They don't allow our banks. And you know that? Canada does not allow banks to go in. If you think about it, that's pretty amazing. If we have a U.S. bank, they don't allow them to go in. Canada has been very tough on oil, on energy. They don't allow our farm products in, essentially.

The Diary Of A CEO with Steven Bartlett

Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits! The Secret To Being Instantly Likeable!

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They don't allow a lot of things in, and we allow everything to come in. It's been a one-way street. We subsidize Canada by the tune of about $200 billion a year. And for what? What do we get out of it? We don't get anything out of it. I love the people of Canada. I disagree with the leadership of Canada. And something's going to happen there. But if they want to play the game, I don't mind.

The Diary Of A CEO with Steven Bartlett

Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits! The Secret To Being Instantly Likeable!

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No, no, I'm not concerned. We may have short term, some little pain and people understand that. But long term, the United States has been ripped off.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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In your first book in 2013, The Story of the Human Body, in chapter 12, you said, you used this phrase, use it or lose it, basically. We evolved to use or lose our bodies. And I was sat with someone recently, and I was trying to figure out why it appears that when people retire, or the other instance I've seen is,

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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When their elderly partner passes away, it appears as if they don't live much longer. Yeah. It's kind of like kind of folklore or something that once you retire, your days are kind of numbered.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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And I was trying to figure out the evolutionary reason for that, but it sounds like it's kind of what you've explained there.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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So would you say we shouldn't retire?

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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I've been thinking a lot about this because I was saying to Jack, my dad is 60-ish, but he's very, very out of shape. Very, very out of shape. And I was in Indonesia and I was with my girlfriend and we were going whitewater rafting. So we had to go down this really big hill with all these stairs. It was like 300 meters of stairs. And I remember just thinking, my dad wouldn't be able to do this.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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at his age at 60 and I want to be able to go down those stairs when I'm his age because at the bottom of there was a fun activity with someone I loved and to think that I'll get to a point in my life where not so far away in the grand scheme of things where I won't be able to go up or down some stairs because I'm 60 because of my sort of genetic predisposition as I saw it was quite was quite sad but having heard you say that it's really feels much more like a choice than it is genetics

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

64.202

From what you said there, it sounds like not doing resistance training, not lifting weights as you age, almost accelerates aging in any sort of superficial sense. But also in a physiological sense, you're increasing the speed of aging more.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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Quick one before we get back to this episode. Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us. And this really is a dream that we absolutely never had and couldn't have imagined getting to this place.

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But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people who watch this channel regularly and have hit the subscribe button.

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Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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means more than i can say and if you hit that subscribe button here's a promise i'm going to make to you i'm going to do everything in my power to make this show as good as i can now and into the future we're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show thank you thank you so much back to the episode this basic instinct to take it easy are we evolved to be lazy take escalator riders

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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So we've now got ourselves into a bit of a comfort crisis here because everything in our lives is optimizing us for convenience and ease.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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It is in the short term, or at least it appears to be today. Right.

The Diary Of A CEO with Steven Bartlett

Your 1% Boost: Do This To Stop Premature Ageing!: Daniel E. Lieberman

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Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learned just how crucial having the right systems in place is. One which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system.

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Through their streamlined platform, you'll find all of your accounting, financial management, inventory, and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio, as over the last year, we've moved out of startup mode and into scale-up mode.

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We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41,000 businesses have chosen to future-proof their business with NetSuite. So if you'd like to learn how it can help your business, head to netsuite.com slash Bartlett and free download the CFO's Guide to AI and Machine Learning. That's netsuite.com slash Bartlett.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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In the first chapter of your book, you say that you went to visit the Native American tribe, and I'm going to try and perhaps pronounce this, the Tarahumara. Tarahumara. And they're famous for their long running. Yes. What did you learn about running from them?

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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Yes, where people go on and lose weight.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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I'm going to point at it on my foot. This part of my foot here started to get lots of pain. Plantar fasciitis. That's it. Plantar fasciitis. I started to get some plantar fasciitis. That's so fun. And it was just this ongoing pain. And they prescribed me some insoles. I stood on a couple of machines, some soft stuff.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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on the police example and the biggest loser example i can relate in the sense that when i exercise when i go through the the moments of my life where i'm most committed to exercise i'm also most committed to my diet yeah because i if i go to the gym i will not then leave the gym and have a donut or a pizza absolutely not it seems like wasting the effort

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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So if you look at the sort of correlation between the moments in my life where I eat healthiest, they're also the moments in my life where I'm most focused on the gym.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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And I noticed there was a couple of months ago, I had a bit of a motivation slump, managed to stay in our little WhatsApp group, but coasted down the bottom of the leaderboard for a couple of months on end, just like surviving every month by one. And through those moments, my motivation in the gym had gone down and my diet had gone down.

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Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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The minute I managed to get in the gym and do a big workout, the same day my diet came back.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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What is the most important thing we haven't talked about, Daniel?

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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And they measured my foot and took this scan of it and said, right, basically you're standing wrong. your arch is a bit too flat, take these insoles and wear them in all of your shoes. And I just, I always think in these moments when someone prescribes me something that's not natural, I go,

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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why like where did i go wrong and i think that's the key question where did i go wrong who lied to me to the point now that at 30 years old i have these bloody insoles that i have to put in all my shoes because presumably that's not natural presumably my my ancestors don't have bloody insoles yeah so

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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So the plantar fasciitis has now healed after about a month of wearing the insole. I no longer have the insoles with me here in New York and I don't have them in any of my shoes because I've also taken a bit of time off running on my feet. I was playing a lot of football. So now I'm at a point where I can go to the preventable stage, prevent it happening again. And you said to strengthen my foot.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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How does one strengthen their foot?

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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Jack could you go grab my the black shoe out of my bag? I just want to show him something

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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Oh, you've got the same shoes on.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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These are fairly a new addition in my life. Yeah. And they feel really strange because you can kind of feel the floor. Yeah. It's exactly what you've described is. Yeah.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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And this goes back to everything else you've said about how choosing comfort, choosing to have a nice supportive shoe has actually just kind of deferred a problem off into the future for me.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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It's the same with diets, the same with avoiding exercise and being sedentary and all these other things where when you choose the easy road in the short term, which is this wonderful cushioned shoe I've chosen, the muscle hasn't built up in my foot and I've paid the price. Correct. So I need to, again, choose discomfort more in the short term, go up the stairs.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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run barefoot to avoid the consequences later down the line.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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There's another myth that you bust, which I thought was really interesting, because I think I know a lot of people that have used this as a reason not to run. They say it's really bad for your knees.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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So would you recommend, if you can, to run more barefoot? Especially if you have those kind of shoes we just discussed.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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What's the best kind of cardiovascular exercise for the promotion of good health? Because I've been doing some CrossFit stuff. I've been doing some HIIT workouts. I've been trying not to run because I've had a few injuries. I'm trying not to run as much because it seems to be a little bit more impact than if I'm bullshitting myself there.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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So I've been doing some HIIT workouts for 30 minutes a day when I leave here.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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Pretty much every day at the moment. We track it with a group of friends we have. There's 10 of us in a WhatsApp group.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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whoever's last whoever does the least workouts every month is evicted and there's a raffle so there's a raffle yesterday on the first was it the first yesterday yeah for a new member and we do that every month and we've done it for three and a half years that's great i've been in there i was the first ever member so i've been in there for three and a half years well i think you know i mean the most the best exercise the one you like doing but is there one that's like better you know like the

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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A lot of people exercise because they believe it will help them to lose fat, belly fat. One of the biggest debates on the planet. It has been a huge debate. Even on this podcast, I've had multiple people come and say a whole range of things about weight loss and cardio. And I'm kind of, I don't know what to believe anymore.

The Diary Of A CEO with Steven Bartlett

Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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Some of the subject matter you talk about in your book, but also outside of your book, is how we used to run in terms of, you know, I was at the foot doctor. What's it called? I don't know what they're called. Podiatrist. That's what I said. Podiatrist. What did I say? But I went to the podiatrist the other day because I got this, what's it called when you're...

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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In your book, you talk about the mechanisms of neuroplasticity. What are the mechanisms of neuroplasticity and the three factors that have the biggest impact on changes in the brain?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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The ones that went back and relived their life, the ones that reminisced and the ones that did nothing at all.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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Wow. And that really goes to show the impact of what we think about ourselves and then all of the physiological consequences of that. You talk about this, your eyes as well.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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that you were gonna get, was it like laser eye surgery or something? No, no, it's just like- People told you you needed glasses.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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And what's that doing in the brain? Why is that? Why did that improve your reading?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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I've been thinking a lot, you know, I said, I've got this vlog on YouTube called Behind the Diary. And in two of the episodes, I've caught myself out while I'm filming because I said words that I thought would be unhelpful. I think people, someone in the comments actually challenged me because there's one day when I'm filming Dragon's Den and I'm filming myself.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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I'm just talking about what's going on. And I go, oh, I really need a coffee this morning. And I stop myself and say, I shouldn't say need. And then I go, there's something about this casual use of the word need throughout our lives that is disempowering me. It's making me a slave to the coffee. So I make this point, which I'm sure people think I'm a little bit weird for making that.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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I really need to not say the word need associated to the things because I will then probably develop a psychological and maybe a somewhat of a physical need for that thing.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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and that was your decision, you were powerful there. That's a choice you made. There's an overarching point here about personal responsibility as well. When people talk about, I can't exercise, I don't have any time, it feels like a really disempowering frame versus I've got other priorities, which feels empowering.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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And I think about this all the time, because if you ask someone why they don't exercise, they'll typically blame it on some force the frame makes it seem like there's a force that's controlling their life for them that has not given them the time or that they could not. Whereas really, it's just typically a case of priorities.

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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And your child or your job that pays your mortgage can be your priority. But I think it's important. I've always felt it's important to acknowledge the fact that you made the choice to take care of your child or to go to your mortgage paying job versus I didn't, you know, I didn't have any time.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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This is what I think about language so much and the language that I use and how that's dominating my life, even constantly telling myself that I'm unorganized, like messy. So how that's probably making me a messy person. What have we talked about that we probably should have talked about?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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Is there anything at all, any studies or any insights into the brain and how we change habits that are stubborn or anything else at all that you've learned from the ancient wisdom?

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Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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I think I accept that now more than I ever have before because I've had this conversation with you. I think I accept that there's so much untapped potential in me and that I'm not this kind of fully formed, rigid lump of cells. I can change fundamentally. I think a lot of people probably, if they've gotten to this point in the conversation, will also accept that. If you were to close with...

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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I guess the step one, like the thing that I should immediately do as I move forward in my life from here, that would help me to start moving towards that person that I want to become. The organized, great partner, successful in his business, great with his podcast, all of those things. What is that first step?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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And you know what's funny is because my brain keeps thinking about the taxi driver that I met on the way here, who said he'd listened to the podcast and he gave me a little bit of a window into his world. So he's driving the cab every day. And I meet a lot of cab drivers that listen to the podcast and we chat. And oftentimes they, sometimes they have dreams of doing other things.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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So they might say to me, you know, I want to start my own business one day. And I'm just looking around. I'm looking for the first couple of steps. But I reflect on what you said and go, they're going to be so hardwired into their patterns and their jobs and their habits and their routines that it's very hard to make that jump.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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Oh, yeah. Who are you kidding? Okay, so it will accelerate the speed in which you're making those connections.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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So I want to make sure I'm super clear on this. So if I'm trying to develop, if I'm trying to speak a different language, by doing exercise that has an impact on... Oh, it'll help you learn and retain memories, yeah. So in... In simple language, if I'm doing aerobic exercise, my ability to accelerate my neuroplasticity will increase.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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What if it's like not aerobic exercise? What if I'm just lifting big weights?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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Thank you so much. You think I'm a weightlifter? You think I identify as a weightlifter? You looked at me and thought weightlifter.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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Interesting. So we can tell our brain to grow muscle.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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It'd be much easier if I could just watch the football and tell myself that I'm lifting weights.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

322.818

I mean, that speaks to the power of our thoughts again, doesn't it, really? If our thoughts can tell our brain to grow muscles. Has that been... Is that... It's in the book. But is it, like... Is it... Is that widely accepted as the truth? I'm surprised there's not like personal trainers that just sit you down in an empty room and just go, right.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

355.974

Interesting. It's obviously not a case that I would just then go home and start imagining working out, but it does, again, remind me of the importance of just thinking about

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

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Okay, so is there anything else that... one needs to know about the process of neuroplasticity. So from what I've ascertained so far, it's about understanding the patterns we have in our brain, understanding the consequences of them. Repetition is key to establishing new pathways. Is there anything else that I need to be really aware of? Because I do want to grow my brain and change my brain.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

524

What does it do for the brain fasting, intermittent fasting?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

568.582

And for neuroplasticity to happen, we need to be taking on big cognitive challenges, challenges that kind of break existing pathways.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

577.742

So I want to learn to DJ. I've been learning for about 12 months now. That feels like a big cognitive challenge for me.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

588.596

that's the type of thing that would establish a new pathway in my brain.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

592.038

Someone's just looking to build their self-esteem and their confidence. What does the brain tell us about the process of doing that? Does it go back again to what we said about awareness, about understanding the feelings and the consequences and about setting goals and repetition and accountability?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

686.303

Does language really matter? The language we say to ourselves and say to others?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

708.849

So we can trick our brains effectively by saying something else to ourselves repeatedly. Because there's this whole movement in the personal development community which says you just kind of look in the mirror and you say to yourself, like, I'm beautiful, I'm attractive, everyone's going to love me, I'm going to be rich.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

724.588

And I've found it hard to get on board with that train.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

728.633

That one... Because I know I'm bullshitting myself. You know, in my subconscious or whatever, I just know if I said those things, I'm not saying about myself, but saying those very, very far away things, I just think my brain is smart enough to know that I'm bullshitting myself.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

778.22

It's not addressing the underlying issues.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

817.287

it's highly associated with just kind of saying stuff or thinking stuff. And it's less associated with actually going out and doing it. So a lot of people just turn off when someone talks about manifestation because it sounds kind of woo-woo, put it on the vision board and it will happen.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

832.291

And in fact, I think I've said this a few times, but I had, I wouldn't say it was an argument, but a disagreement, which resulted in the person I was speaking to literally getting out of a taxi in the middle of New York City and walking off. I was on a date many years ago and the girl was saying to me that she goes, you can just manifest anything into your life.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

846.857

So you can just think about it and then it will happen. So I said to her, I was like, you think you could just like think about becoming a millionaire and then it will happen? And she goes, yeah. And I go, and you wouldn't even have to like do all the stuff. And she was like, no, you could just like think about it and the universe will attract it into your life. Do you believe in manifestation?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

864.011

And if so, what form of manifestation and how is that supported with neuroscience?

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

935.484

This point about aging generally, longevity and aging, one of the really interesting things you talk about in the book is this idea of sort of psychological priming and psychological priming of aging. And that psychological priming is the effect that the mindset of aging has on our physical body. How our thoughts about aging affect our physical abilities.

The Diary Of A CEO with Steven Bartlett

Most Shared Moment: Neuroscientist Reveals 4 Hacks to Rewire Your Brain For Growth & Success! - Dr Tara Swart

955.95

What I interpreted from that is our thoughts about aging have an impact on our aging.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

122.724

So step one then is have the conversation. And step two is to just hold, essentially, hold each other.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

149.147

They're not speaking about it.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

221.338

You used the word should. Should is such a... What did I say? Gross. When you were saying we should be having... Right. How much harm do you think should does? As in, when I say should, I really mean it's a social comparison. It's like an external comparison. I've watched this movie. I spoke to my friend. They're doing it this often. They're doing it like this. So we should...

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

242.717

be doing it like them. How much harm do you think that does? I've seen it in all my relationships. Guilt, guilt, guilt. Yeah, like the comparison to other people who are just not you, it can do so much harm. And I think in my current relationship, we've basically banned comparison. So we've banned each other speaking about our unmet needs through the lens of other people or our past relationships.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

265.281

And I think it really helps.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

378.126

I guess the starting point then, as you said, is the communication part, right? Because you can't even get to that point if you're in a situation. I've been in that situation once in my sexual history where it was so awkward that the awkwardness just compounds where you're not even speaking about something. And so you're getting in bed. It's a hot potato.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

399.756

Laying in silence and, oh, my God, he's thinking about it and I'm thinking about it.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

404.14

She's thinking about it and I hope he doesn't laugh and I'll pretend to sleep and all of that stuff. I've been there.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

409.264

And really what broke it was the two things you said. The first thing was you've got to talk about it. And the second thing was removing the pressure. Right. And the blame. Yeah. And the judgment. Yeah.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

419.198

And if you can get there, and I think much of the reason why people don't want to talk about it sometimes is because they might have a little bit of a risk that if they're honest about how they're feeling, then the other person might leave, or they might be mad, or they might not hang around long enough for you to fix it together. And also, you don't know how to fix it.

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

438.83

So it's difficult sometimes in life to say, I've got a problem, but I have no idea what the solution is. You know?

The Diary Of A CEO with Steven Bartlett

Most Played Moment: How To ALWAYS Have Great Sex: The Orgasm Queen, Susan Bratton

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The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

116.34

Looking at my phone.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

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Just because someone was on their phone.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

20.396

So the amount of effort I put into my businesses and to the podcast and to every little detail, the creativity, the thought, the brainstorming, all of that, relationships, we kind of all just think they just happen. And if it doesn't happen perfectly, then it's broken and I need to find a new one.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

221.013

Ambiguous loss? Yeah. No. No.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

3.471

Our relationships, you know, I think we all, certainly I think I have for much of my life, And I say that because I look at my actions. So what I might say is different to how I think I've behaved over the last 10, 15 years. We see them as kind of an afterthought to everything else in many regards.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

439.448

So many busy couples can feel the spark in their relationship waning away slowly, but work isn't necessarily the first place you look. Like pulling out the phone at dinner isn't necessarily the place people look because that seems so small. So they aim at bigger things. They'll say, I don't know, something bigger.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

461.259

But do you believe, are you saying that you believe a lot of it, much of it often starts with those small moments of disconnection where the person basically ends up becoming the sofa?

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

472.042

Bids for connection. Bids.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

505.683

Do you know what my partner said to me something about a year ago? And we stayed with me because I thought that's such a strange thing to say. She said to me when we were in conflict resolution, so we were talking about things. She said, you know, when I send you things on Instagram, in Instagram DMs, like I'll be out here now in New York.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

524.056

So if she sees something interesting on Instagram, she sends it to me. She goes, you've stopped acknowledging it. I used to just like double tap on it or make a comment back. She goes, you've stopped. You stopped acknowledging it. And I thought, why does that matter? Why does it, like, you send me something, I watch the funny video, I crack on with my day.

The Diary Of A CEO with Steven Bartlett

Notable Moment: Love Expert Reveals Why 80% Of Modern Relationships Fail

567.571

Well, it's even worse because it says seen on Instagram. So it says that I've seen it.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

0.109

How do I fix my discipline if I'm an ill-disciplined person?

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

229.41

People struggle even with the small things, right? It's funny because I watched a video last night about a lady that went to YouTube and started her journey of weight loss and whatever. And I think she was 400 pounds or something. And she was trying to get down. And in the video, some people will know who I'm referring to, over the space of a year or two years, she actually just gains weight.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

252.916

So she gets to, I think, 500 pounds or something. And as I was watching it, you're watching someone who's saying, I want to change my life. But then it's coming on every day and saying, I've just gained three pounds. I've just gained another three pounds. And there's almost this,

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

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this visible dissonance that you're observing between this person saying they want to change their life, but clearly the actions that they're then taking are different to that. And many people can relate to that feeling of, I want to be this person. I mean, we're coming up to like... For anyone that doesn't know, we're recording this in December. So New Year's resolutions are around the corner.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

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Everyone's going to say to themselves who they want to become. But it's easier said than done. I think, what, 7%, 8%, 9% of New Year's resolutions will stick?

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

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So... Is it just a case of starting small or is there any other tricks to discipline that you can offer?

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

32.749

No, I was thinking of two scenarios. The scenario one is I go home tonight, right? Because I go to sleep, I get to bed early. And there's this other thing I'm thinking about doing after this, which is going to the gym. And I'm like, I was just, as you're saying that, I was thinking both help future me. So I was like, which one is discipline?

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

406.047

There's an interesting part of this like habit equation, you could say, or like discipline equation, which is the why part. Which is like, why does this matter to you?

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

418.9

And is it important to get really clear on why this thing matters to you, whether it's the gym or... Because when I was playing around with this discipline equation idea for my last book, and the kind of conclusion I landed at was that to be disciplined, you have to understand... the reason why something matters to you. You can say that in other words.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

439.134

Plus the psychological reinforcement you get from the pursuit of the thing, minus the, you could say, the psychological or perceived cost of the pursuit of the thing. So in the context of brushing your teeth, I think I know why it matters, right? Because if I don't, then I have to go to the dentist, my teeth fall out, I look ugly, whatever it might be. Is it rewarding and fun to do? No, not really.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

464.452

and minus the cost of the pursuit it takes two minutes it's not that bad but when that nets out the y is stronger thankfully on net than the cost so the behavior happens yeah but the key part of this equation here is the y part like it's not the key part but it's a central part is the y part why does the thing matter to you yeah and and how much y like how big is the y yeah because if

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

530.927

I like it. A lot. Because I've been saying it, I wrote about this in my book, the whole idea is Y plus, like, you could say reinforcement, minus, you could say cost, just to simplify it.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

542.356

But is there anything missing from this equation? Do you think? Is there anything... I said it to Simon Sinek and he went, let's try it out. And he talked to me about taking his bin out in the morning, like taking the bin out for the bin men. And it kind of holds up because he's... So the why is if I don't take the bin out, then I'm going to get fined and my bin isn't going to overflow.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

561.826

Pretty strong motivator. The reinforcement, there's no reinforcement. Getting out of bed at 7 a.m. to take your bin out, it's not nice. The cost is also significant, getting out of bed. But the why still... So it's Y plus... You could say like Y plus the psychological reinforcement from the pursuit of doing it. So DJing. Really fun for me.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

766.719

Repetition, which is just repeating the same thing.

The Diary Of A CEO with Steven Bartlett

Highlight: How To Actually Become Disciplined WITHOUT Willpower… The Leading Behaviour Expert

856.87

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The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

111.316

Which one is healthy? Sorry.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

118.101

So the person that's hammered is going to be... Yeah.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

165.063

The inside corner?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

166.864

So next to your nose? Mm-hmm. Okay.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

193.516

Have you ever asked someone to show you their feet?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

227.558

And if I look at my feet now, I just want to take a quick look because I can't remember really looking at the bottom of my feet. What is a sign that my liver is not healthy looking at the bottom of my feet?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

242.51

Oh, no, mine is soft like a baby's bottom.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

247.795

No, because people will sell pictures.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

3.715

So how do I know if my liver is healthy? Is there any symptoms of an unhealthy or toxic liver?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

313.87

So if it's white, what do I do? If it's black, what do I do?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

34.727

How do they know?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

381.249

So on the nails then, what am I looking for? There's no ridges in my nails.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

397.003

And what kind of minerals would you then supplement with or focus on?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

428.696

I'd rather know the truth.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

494.473

Sounds expensive.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

498.935

But if I fast, I'm still not getting the minerals.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

50.738

No, that's so interesting. I didn't know those were even a thing.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

625.003

And when you say minerals, what exactly are you referring to?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

634.216

Okay. And it's expensive, so can I just supplement it?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

638.399

Because that's cheaper.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

66.403

Okay, so more ketones, the better, right?

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

68.804

Okay, interesting.

The Diary Of A CEO with Steven Bartlett

Top Moment: 5 Warning Signs Your Body Needs More Nutrients: Mindy Pelz

685.933

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