Dan Fleyshman
Appearances
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So what's interesting is I've always wanted, I think people have talked about before, like you want a business person in the White House, but also this time, unlike any other time, you have a bunch of billionaires and venture capitalists as the advisors. There's obviously Team Doge, but there's also like just legit billionaires like David Sachs that are just like,
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
wealthy beyond imagination that are there in the White House or next to the White House advising for our country. What are your thoughts about having strategic advisors over our actual country? Because I think our country, I don't think, I know it's an actual business. So what do you think about that?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
I think the amount of money we're going to save alone is going to be so efficient. Absolutely. When you just hear about how many programs or employees or overhead, they have like entire massive buildings that no one goes to work at because they're working from home. So what are we paying? $800,000 a month for that rent, for example.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
We didn't get a wire to Los Angeles from anybody, right?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Sure.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So you see something like Los Angeles. Last week I had 19 in-person meetings. I don't know how many phone calls. Meeting with people in the construction space, which you understand construction and remodeling very well. My concern for Los Angeles, besides the $150 billion and growing number that's impacted, is there's no Calvary coming. And here's why.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
If you have a construction company in Dallas, Arizona, Utah, Vegas, the surrounding areas, you're not coming because you're not going to get licensed. And you're going to have to go through a big headache to get licensed. And so like when I posted about it, I was getting a quarter million views, half a million views of posts. And all the comments were, I'm not going there.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
I got 80 employees there. I'd love to go there, but I'm not going to get licensed. I got 400 employees, but I'm not coming and I can't deal with the headaches. Blah, blah, blah, blah, blah. I'm like. Well, who's going to build it then?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Please bring the Calvary. Think about when the fire truck showed up from Oregon or something. They stopped them and made them go through a smog check. You stop smog check, there's 40,000 acres burning. What smog matters when the whole freaking city's on fire? I didn't know that. That's unbelievable. Literally, that's not a joke.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
It's hard to imagine what's happening. So another fun one real quick. I mean, when Trump, you mentioned about like, I'm going to change Gulf of Mexico or Greenland or buy that or whatever. He also did it with Canada and talking about making Canada another state, adding it as the 51st or 52nd state. And then a week later, the evil ruler of Canada resigned.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
You know, like the guy that was holding Trudeau. Like, again, I don't even talk about politics very much. I talk about math and reality. I like to talk about money. That's what we're here for. He hurt them by hundreds of billions of dollars, Trudeau. And within a week of basically saying we're going to take over Canada, the guy's gone. He resigned. And we never hear from him again.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Like the impact of that for that entire country, whether we end up merging with them or not, is staggering that someone could literally do a couple of tweets and all of a sudden you take away an evil dictator. the guy that was literally like not letting people go outside their homes for a year or two during the shutdown.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Like anyways, I get too emotional about how frustrating he was to that society. I don't even like, again, like Canada is not our thing, but it is right next door. And every time I tried to fly in there, I go through like three hours of inspections at the border. And it's just like a hard, hard country to deal with. Hopefully we can work something out with them.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Cause that'd be a great add to our economy. Okay. Next topic. you saw all over social media last week was TikTok. Everyone was freaking out. Who's going to buy it? Who's going to figure it out? Is it bad for our society? Is it amazing? Here's the thing. 170 million Americans have a TikTok account. So people think like, oh, that's about half the people. Wait a minute.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Out of the 340-ish million people we have in our society... There's a lot of them that are babies. They don't have TikTok. There's a lot of them that are senior citizens. They don't have TikTok. So it's basically everybody else. It's like 170 out of like 250 or 220, whatever the number is. So it's a vast majority of society. And 2023, it was $1.5 billion on TikTok shop.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Last year, it was 1.4 billion a month. Think about the revenue of people that are just making money in the middle of Michigan out of their apartment. A 17-year-old girl or a 36-year-old guy or a single mom with three kids who's 52 and she's just making money as an affiliate on TikTok shop. People don't realize the economic impact. They think it's just like dancing around videos.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
That's serious money that's being had there. What are your thoughts about the fun situation where everyone freaked out and cried on Saturday, TikTok's over, and then you wake up Sunday morning, TikTok's back.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Mind-boggling.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Okay. So on the money Mondays, we talked about the making money side. Let's talk about the investing side. Yeah. You get pitched a lot. And as your personal brand keeps growing and growing and growing and growing and everyone keeps sharing your videos and you keep growing and growing, bada bing, bada boom, you're going to get pitched even more.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Sorry to tell you, you're going to get pitched way more. How do you interact with people that are trying to pitch you? What do you want from them? What do you want to see to sift through it all?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Due diligence, reviewing attorneys.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
That's $8 million a month.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
$2 million a week.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So this podcast is $50,000 an hour.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Even if a deal crushes it and someone pitches, you're like, hey, invest into this deal. You're like, okay, I'll throw in 250K. 250K becomes 450,000 or 600,000. It does really well. You were doing $400,000 a day in this theoretical number, right? Right, exactly. And that would take three to five years from you putting in 250 to wait for that compared to you doing it on your own. That's fascinating.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Similar, because it's 13 years at $115 million. It's a little less than $10 million a year. So that's like $800,000 a month, $200,000 a week. It's almost the same concept.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Right. Well, yeah, now you have the game down. You've got the team, the lawyers, the accountants, the advisors, the understanding, the insides and outs.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Okay. What do you see people doing wrong on social media? Yeah.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So on the charity side of money, are there things that you care about or is like you helping get people back into reality and help them get off of drugs? Is that your form of charity or is there certain charities that you like?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Yeah, because you care about it deeply. Totally. Okay. There's a question I ask on almost every episode, but I've never, ever, ever, ever gotten the same answer. I know I'm not going to get the same answer right now. Eric Spofford. You have a few children and one day you're going to sell for 500 million, probably in five years. Another time you'll probably sell for a billion or two billion.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
And by the end of your journey, 100 years from now, maybe you're 136 years old one day, you finally pass away. But you've accumulated billions and billions of dollars. What percentage of billions and billions of dollars do you leave to those children?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So we've heard famous stories over the years about either child stars or people that have very wealthy parents go down the drug path. Why do you think that is that they, you know, they grew up in a rich household or they get tens of millions of dollars and they inherit a bunch of money or a rich kid, for example, why do you think they go down so heavily in the drug path sometimes?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So last question I'm going to ask you. Stare right into that camera for someone watching. That is... impacted by someone in their life that has gone far down the drug path and they're too scared or nervous to have the conversation with them to try to help them what would you say to that person to give them confidence to talk to their friend that's going down the path of potentially dying
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
We could do a 17-minute bio. It was hard to condense it into two minutes. I get it. It's a fun journey. All right, so on the Money Mondays, as you guys know, we cover three core topics, how to make money, how to invest money, and how to give it away to charity. But what I want to first ask is, once you sell a company for $115 million, what do you do the next day?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
All right, guys, you're listening to the most special edition of the Money Mondays because it is the biggest money Monday of all time. And we're not inside the RV motorhome for once because we're inside of Eric Spofford's home.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Check him out across social media if you want to learn about Section 8 housing, how to build real businesses, what he's up to in the real estate game, and just telling real things of what to do in business because he lives it. He shows it and he shows all aspects of it. I call it building in public and he's showcasing real time. Like, Hey, I just bought 70 units and here's why.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Hey, I'm doing this deal here. Hey, I'm rolling up these clinics to eventually sell for 500 million. He's showing you in real time and he has the receipts to back it up. Unlike a lot of people across social media. So check us out on the money Mondays. Make sure to have discussions with your friends, family, and followers about money because we know it, Growing up, it was rude to talk about money.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
And finally, in our society, especially this last couple of years with this podcast, we've been able to change that narrative to have discussion with your friends, family, and followers about money because it is part of your daily life. It's not rude to talk about it. It's rude to not talk about it. People need to talk about loans, taxes, finances, accounting.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
How much do they ask for their salary? What should they be doing with their money? Should they borrow money from their friend or how do they pay back? Or what if they're owed money? People feel scared to talk about money. You have to discuss it. It is part of your real life. So check us out on themoneymondays.com. Follow Eric Spofford and we'll see you guys next Monday.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Like you get that wire, it comes in, it's Monday morning, it's Money Monday, like, whoo, 9 a.m., 9.01 a.m., You click refresh. Yeah. $150,000 shows up. It's funny.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
It's just called Money Monday.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Ladies and gentlemen, welcome to a special edition of the money Mondays. As you guys know, I've had a very strict rule. I only record podcasts inside of the RV motor home, but sometimes Got to break the rules for very special, special guests. So I'm here in Miami inside of Eric Spofford's mansion. This gentleman built up his career.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Is there a number? If I was like, okay, Eric Spofford, here's $1 billion. No more work. There's no number. $2 billion. There's no more work.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
No number. It's inside of you.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Winning's winning. Yeah. $41 came in. I'm like, oh, that's cool. $40,000 comes in. Oh, that's cool. I just like the action of it. Okay. So you've mentioned a couple different markets that you're into. Real estate, Section 8 housing, and then diving back into opening sober living places. Why go back into the treatment centers? Just because you know it inside out?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
We're going to go through a bit of his story, but really focus on what is going on in the world today. It is the number one money Monday in the history of society. Today is the inauguration. Today, TikTok is back. Today, it's Martin Luther King Day. Today, cryptocurrency is through the roof. You've got meme coins worth billions of dollars. You've got Bitcoin breaking records.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
so there are a lot of reasons but are you looking for the same goal you want to run it back sell for 150 million do you want to get to 116 like what's the goal for the next run 500 million to a billion this next time three years five years ten years five to seven five to seven years on the outside five to seven years 500 million dollars at a minimum threshold correct
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Explain the roll-up strategy. What do you mean by that?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So let's say it's 2030. You get another wire transfer, this time for $520 million. You hit your goal within five years. The day after that, you're getting back into the same game?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Everything is very exciting about this Money Monday. And so what we're going to do is get a quick two-minute bio from Eric Spofford so we can get straight to the money.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
So you mentioned that here where we see on social media, a lot of people talk about the exit. How many people do you think actually have had an exit in the social media?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Okay. Other category dove into was Section 8 housing. Talk us through why put so much money and time and energy into it and why teach people how to do it.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Walk us through the general concept. So Section 8 House, you mentioned around $100,000. If someone's out there like, okay, I can come up with that or I can come up with the 20 or 30% I might need to get down. What's the general idea of what they should be looking for if they were trying to dive into the market?
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
It's me.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
Got it. All right. We talked about your business stuff. Let's talk about the world's business stuff. Let's talk about the world's. Today's a big day. And this episode is literally, I've never done this before. We're filming it right now at 9 in the morning. And in an hour, this is going to be live. Because it's the biggest Money Monday of all time. I'm not just saying that.
The Money Mondays
From Rock Bottom to $115 Million Dollar Exit: Eric Spofford's Journey to Entrepreneurial Success 💰 105
It's literally at 12 o'clock. It's the inauguration. What do you think about the economic impact of just the energy that's happening with the new president stepping in today?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
If you've got a business doing $1 million, $2 million, $3 million in revenue, and you go spend time on the shiny object, you're taking away money, time, staff, energy, and resources over here on the shiny object and not fixing the core thing that you could be scaling.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Absolutely. All right. So let's talk about the real life of the business. what does it cost for someone, a customer, to come rent from College Hunks? Like, what's the cheap side and what's the full size? Like, hey, I'm moving a big house.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So surprisingly, Starbucks is not a franchise. That's right. That's mind-blowing how big they would be if it was, but they weren't. It's a very fascinating business model. In-N-Out is not a franchise. A lot of people think it is. There are certain brands that are not a franchise. And then you go to Chick-fil-A, and you've got to have millions of dollars. You have to work there for a year.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
It's very fascinating. But they go do $8 million a year on average if you own one. And then you have to own one before you get your second one. And it's like a very...
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Oh, interesting. Yeah. 2006, I won something called the CEO Poker Championship. And the guy that got second place was the head of Outback Steakhouse. Oh, wow. There you go. I haven't heard the name in so long. But it was funny because just seven years before that, I was applying to work at Outback Steakhouse. Wow.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I was working at Ruby's Diner, and I was hoping to get the job at Outback Steakhouse. That's awesome. I was 17 years old, and I ended up starting my clothing company. Then you beat him in the World Series of Poker. Okay. On the investing side. So you're building your business. It's 2008, 2009. You go the franchise model. Now you've got 30, 40, 50 franchises.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Now you start making some serious revenue, some serious money. When you decide, okay, I'm going to invest into these other, you mentioned three or four brands you've invested into or maybe advising for. When you decide, okay, I've invested a lot of capital into my core business. I can take some money and throw in 25K, 100K, a million, whatever the number is, into something else.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So there's a famous theory that 90% of startups fail, which is true. The reason for it is they have lack of capital, lack of experience, lack of knowledge. And so what I do is I focus on companies that are doing at least $2 million in revenue up to $20 million. The reason I like that $2 million and $20 million is they got past the hardest part. Going from $0 to $1 million, super hard.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Major failure rate. Most people don't want to do it. $1 million to $2 million is where you're like, OK, I'm getting some operations. I'm finally making some hires. I'm getting a better lawyer and a better accountant, a better executive. That $1 million, $2 million is where you start to really kind of like, you can hear like you're figuring it out.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We start to get to $3 million, $5 million, $7 million. Okay, now we're getting a swing of things here. And so I raised $56 million the last three years, all $3 to $6 million at a time in a company that's doing $2 to $20 million. So Elevator Syndicate, our concept is find businesses that are already doing $5 million, $12 million, $8 million, $15 million in that range.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
and we pour gasoline on the fire. There's amazing startups that are out there, even with amazing founders, and we don't do it for a couple of reasons. One is, it typically takes five to seven years on average to have an exit or liquidity vent. And so if I come in on year two, three, or four, I've shortened my time span as an investor. The first couple of years,
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So on the make money side, franchising, why does someone go franchise from College Hunks versus just go buy a truck or two and go do it themselves with their own brand?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I can help too much from like scaling, but at the first couple of years, I can't help too much because you're just getting their systems and operations and making your first relationships at conventions and trade shows. Like you're still figuring things out. I'm gonna help you way more if you're doing 6 million revenue to get to 6 million, going to 13 million, not hard at all.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Zero to one million, super hard. And so Elevator Syndicate, our concept is get guys like us, right? I've got 960 investors. So guys like Nick, hey, you throw in 25K, 100K, 500K, whatever the number is, we'll all pitch in together. But this company's already doing nine million revenue. How can Nick help? How can Dan help? How can the other 32 investors?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
How can we all pitch in and help this business? You might find investments that you can do with some friends, co-investors. That's why people ask, who are the other investors? Because if Nick was already an investor in a company, I'm more inclined to want to invest, right? Because him and his circle have experience. They built a huge business.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So when people pitch you, because they're going to pitch you, people pitch you, ask them some key questions. Where are their revenue at? What's their actual experience? Who else is involved? Who's on the advisory board? Who's an actual investor? There's a big difference between advisory board and investor. Someone that cuts a check versus just puts their name on it. There's a lot of differences.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Just ask a lot of these questions before you make your investment, because when you get it right, you can have a 6x, 12x, 20x. When you get it wrong, which is gonna happen, you're only having a 1x loss. That's why Nick mentioned you gotta have multiple investments when you're taking angel investment risk. You can't just do one angel investment. You gotta do three, four, 10, 20. I've done 43.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
43 sounds like a lot, but it's been a decade. It's really only four or five a year if you think about it. Because I'm seeing 200 deals and I'm picking four or five. All right, Nick. So you're investing a lot back into the business, right? A lot of people don't realize someone goes and does 10 million in revenue, they're probably broke, right? They're in debt.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So, in this scenario, there's very, very, very, very, very, very few companies that go off to do $300 million revenue. At what point do you think about, should I exit the business? Should I go acquire a bunch of other companies that are in the moving space? Should I do, other ancillary companies? Should I become like a trucking company here? Should I be a box manufacturer?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Because you probably go through millions of boxes. What are the things? Should we do the wrapping tape? Should you have a wrapping tape company? I could sit here and rattle off, and I'm sure you guys have thought about all of them over 20 years. Sometimes when you have a core business like what they're doing for the moving space sometimes you think about what are the vendors we use?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
What do we spend money on? Yeah, if you're spending money going buying Tape and you go through freaking I can't even imagine how much tape you go through to tape up the boxes Maybe we should do that. Yeah, when you go through literally millions of boxes Maybe we should have our own and sell the boxes to our customers or to our franchisees. Talk us through that concept.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So as you go from 300 million to 340 to 400 to 500, is there a number in your head that you're like, okay, this is my goal number or does the goalpost always move?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And our next guest actually flew into town, which is really exciting because this guy has a $300 million a year company with over 200 franchises. So for him to come out here and spend some time with us, I'm very excited. What I'm going to do is have Nick Friedman give a quick one-minute bio so we can get straight to the money.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So let's picture this. It's your 50th birthday. $1 billion gets wired in for the big acquisition for 80% of your company. You get to keep 20% because they want to give you what's called golden handcuffs. They want to keep you on. They need you for the next couple of years. What do you do the next day after $1 billion shows up on the Monday morning? What do you do on Tuesday?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Yeah. My ranch is not a business. That's right. One hundred forty thousand a month of feeding animals. They're very hungry.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
All right. Last two questions on the charity side. So make money, invest money, give away to charity. Why do you think corporations, when you start to get hundreds of employees or thousands of employees, et cetera, why should they have some type of philanthropic component to them? Not just the money part, but why should they have some type of philanthropic initiative within the company?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So the last question is one question that I ask on most every single episode, and I've never gotten the same answer once. All right, so let's go to the 50th birthday concept.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You get the $1 billion, but you got 20%, so then later you get another couple billion dollars, and all of a sudden, many, many years from now, you finally pass away, and you've got billions of dollars you've accumulated over this long career. What percentage do you leave to those children when you pass away?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Let them write. Yeah.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Yeah. Well, what you framed it as is basically if your kids are high impact and know what they're doing, then you let them run the world. That's right. Compared to, I'm just going to leave my kid $30 million or $100 million or $200 million and they're don't have the experience or the know-how that could put them actually in a predicament.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
A lot of people think that when they hear somebody very wealthy not leaving a lot of money to their kids or a small amount of money to their kids, they think that it's rude or why would you do that? But we've had answers from 0% to 100%. And they have very passionate reasons why.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I like that. That's a good number. All right, guys. If you can, if you could tell everyone, where can they find you on social? Where can they find College Hunks on social? If they're considering a franchise, how can they research things like that?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
All right, guys, you're listening to the Money Mondays. It's mission critical to have conversations with your friends, family, and followers about money. We grew up thinking it's rude to talk about money. I think that's ridiculous. We have to have discussions about accounting and finances and taxes. And what do you do if someone borrows money from you? How do I sign a contract?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Should I get a loan? Should I refinance? Should I lease a car or buy a car? There's so many questions that we have. and we think that it's rude to talk about it, it's crazy not to talk about it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You have to have discussions because that will lead to so many things in your life where you don't pay the dummy tax, or you have a very big problem later because you didn't do your taxes, or you didn't save up money for your thing, or you didn't understand that this lease is very, very expensive, or this contract is done this way because you didn't ask your family, your friends about it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Have discussions. Do your research. Check us out on TheMoneyMondays.com, and we'll see you guys next Monday. Ladies and gentlemen, welcome to the Money Mondays. As you guys know, this podcast takes place inside of an RV motorhome, but we're in Miami. And since I have someone from Los Angeles in Miami, I want to do a special edition episode. We're just throwing six events over the last three days.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
The whirlwind is complete. And so I wanted to grab Vince Ritchie before he flies back. I want to knock out a podcast with him. And so, Vince has created Hubbell Studio. He's done over 5,000 photo shoots there. It's nearly 60,000 square feet with multiple buildings. He created Balance, a brand that we're gonna get to talking about shortly.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Just created a whole partnership with The Wynn, doing branding and marketing with them. He's the founder of Trinis Kids Foundation. I've been helping him along this journey for the last 11 years.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We've raised hundreds and hundreds of thousands of toys, almost 200,000 toys just last year in December, doing 11 cities in 17 days like psychopaths flying around the country together to go make sure we give the toys out in person all over the country.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Now I'm addicted to it, so I'm going to be flying around to toy drives, I don't know for how many more years, but it feels like we're going to be doing it for decades. So without further ado, I'm going to have Vince Richie give a quick two-minute bio so we can get straight to the money.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
For sure. So to give you guys a breakdown on franchises, they can range in fees of anywhere from 6% to 13%, depending on the type of brand, company, service, or product.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So you have everything from Cambia Kids clothing brands to cannabis brands, casinos that you're working with, throwing events, toy drives. This is a lot of moving parts. How do you manage this whole whirlwind of things that you guys are up to?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So on balance side, there's thousands and thousands of cannabis and CBD related companies out there. Yours is ultra premium, high quality look and feel. How do you stand out from this ocean, this big sea of different brands?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So if you have a restaurant chain, if you have a dry cleaning chain, or you want to go franchise like a Century 21 or an insurance company, typically they want 6% to 13% of gross sales and 1% to 3% of what's called a marketing fee that helps go to the budget to do nationwide or worldwide marketing that'll help the franchisee, which would be you in this example.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So on the creative agency side, you have someone like the Wynn Casino. This is literally the most premium brand in the casino space in history. And you have such a long legacy there. It looks great, it feels great, it smells great. Everything about the Wynn is already a high-level brand.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Why does something that has such a high-level brand then spend the money and choose you guys to go out there and make them even better?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Also, it can range anywhere from zero to $150,000 on average. Typically around 50K is kind of like the normal deposit for a franchise. Now, if you're going to get McDonald's, that number is much bigger, right? It could be hundreds of thousands, if not $1.5 million in some cases for really big name franchises.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
But also in fashion, you have a kid's line with Cambia Kids. Why do you create a kids line when you've got high-end fashion, cannabis, Hubble Studio, you've got all these things. Why now have a kids division?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Oh, interesting.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So in between all these things, you also, 11 years ago, create Trina's Kids Foundation. Can you walk us through, when you're already so busy with all these different businesses, why create this foundation? Why not just donate to other people's charities?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So why are you crazy enough to go to 10, 11 cities now for the toy car?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
What you want to think about when you're researching is what type of product, brand, service, restaurant, trucking company, et cetera, do you believe in the brand, has experience? I don't recommend going to franchise someone that has two or three locations. That happens often. Someone who opens up two, three locations, they're like, we're going to start franchising, rolling out.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You're like, the event's tomorrow. It's in an arena. It's at the Miami Heat Arena. We don't even have a run of show yet.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So besides the toy drives, which we've done for 11 years now, people, you can check it out at Trina's Kids Foundation, trinaskids.org.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
The toy drives, you have that part, but also inside of your own building at Hubbell Studio, you've got report card day, back to school day, Thanksgiving food drive, like walkthrough, having inviting over 400 to 1,000 families multiple times a year, literally inside of your place of work.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So how do you get the streets involved? You know, like you're getting the people to come show up and getting the word out. The police are there to help protect it. They're also there to help donate and, you know, literally serving food. The local vendors are coming. There's a lot of moving parts. How do you get so many different people involved to support you and your mission?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
They don't have their systems in place yet. The reason you would want to franchise is someone has a really good brand and really good systems. Those are called SOPs, systems and procedures. And you need those things to happen. Otherwise, I'd rather you wait until they have five, 10, 15, 20, 30 locations where they really have experience.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Bring them.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
All right. We'll take off our charity hats and put on the Hubble Studio. Why build 10,000 square feet, then 20,000 square feet, then 30,000 square feet, then a fourth building is 50 or 60,000 square feet. I can't even count anymore. There's so many buildings across the street and over here and over there. Why keep building and expanding Hubbell Studio?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So what's the goal for Hubble Studio? Is this a business that you build up to exit one day or this is a business that you just keep integrating, adding, becoming a venture studio and keep doing all your own divisions?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So if someone has a brand, a product, a service, and they're thinking about booking a studio for a photo shoot, but they don't really understand why they're able to charge $400 for the hour, $1,000 for the hour, $10,000 or $20,000 for the day, can you explain the behind the scenes, how there's lighting, equipment, staff, experienced people that are actually running the show, why it's so expensive sometimes?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So if someone is trying to figure out, I want to hire an agency, how do they decide between this agency, that agency, versus like a premium one like yours?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So the packaging design for Cambia Kids, Hubbell Studio, your agency, all the things, balanced, all the things, the different products you have is very, very, very high quality. Why do you think it's important for someone to consider to go with an expert to actually make their brand rather than just do it on AI or chat GPT or hire someone off of Fiverr for a hundred bucks?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Why should someone consider going with the high-end version of their brand product or logo?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So you read a lot of books on business. A lot of times people think that they're either too good for books or too good for masterminds or too good for events or too good for courses or too good to keep learning. Why is it important for you to keep learning and why should people consider spending more time investing into their minds?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I'm going to give you guys a real life example. Let's say I want to start a clothing line and Vince wants to start a clothing line. But Vince hires Damon John. And Damon John has done almost $4 billion in clothing sales. Vince has experience with clothing. I don't.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
If they go out and decide which manufacturer to use, Vince and Damon are going to be texting manufacturer, hey, Robert, can you do this clothing for me? Hey, tech pack designer, can you design this tech pack for me? What I'm going to be doing? What is a manufacturer in Los Angeles? Sorry, sorry. Who is a manufacturer in Los Angeles? Wait, what is a tech pack designer?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Oh, here's a bunch of websites. Hello, tech pack designer. I'm going to be paying the dummy tax because when I call them or I email them, they're going to charge me full price or more. When Vince and Damon John call them, they're going to get discounts and things for free and friendships and favors because Damon's been doing it for decades. Vince has been doing it for decades.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
They have the experience. And so while I'm trying to figure out how to start a clothing line, and I'm like, should I order small, medium, large, XL, XXL, XXXL, XXXL? How many should I order? Should I order 3,000 samples or 1,000 samples? Wait, I only need 40 samples? I'm going to be paying the dummy tax. You know how I know? When I was 18 years old, I paid the dummy tax.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I paid $36,000 for 12 sweaters. When I was 18 years old, I paid $36,000 for 12 sweaters. And a leather jacket manufacturer charged me $21,000 for 12 jackets. Why? I was 18 years old. So they saw me coming from all the way. I had just done a million in sales. I was on pace to do 9 million in sales. And so we had some money, and I was a kid.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And I went to these manufacturers, bright-eyed and bushy-tailed, and they just overcharged me. And I paid the dummy tax. And then later it led me to my real manufacturer, Christopher Wicks, who I'm still friends with today. And he was the guiding light to help me with every little detail to save me 10 cents on things.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
For sure. Yeah, so I invested in one called Ever Bowl, the acai bowl chain. I first invested, there was 13 locations. I threw in 500K, they went to 17 locations, 21 locations, 25 locations, bam, bam, bam, scaling, scaling. Me and my friends, we raised at our mastermind $5 million for the company. Boom, 27 locations. And then March happens, 2020. Oh, no.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Every little reason why the plastic should be this way, why the box is this way, why is the hanger this way. By the way, quick side note, if you sell to Walmart and your hanger is facing left instead of right, they'll charge you 25 cents per unit. So if you ship them 120,000 units, they just send you an actual bill to pay them back 30 grand because your hanger is the wrong way.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So every little detail you learn in this example where Damon and Vince, for example, are having the experience is why books are important. It's why masterminds are important. It's why video courses and YouTube. There's so much information for free that you can consume to help you not pay the dummy tax.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
The last question is related to charity. Why do you think it's important for people to have a charity philanthropic part of their company, their brand, or with their employees? Why is it important for the culture to have some type of charity component?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So where can people find you? This is going to be a lot of different companies. Where can they find you, your companies, the charity? Just give us the quick breakdown.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
All right, guys, really, really important to have discussions with your friends, family, and followers about money. We all grew up thinking it's rude to talk about money. I think that's ridiculous. You have to have discussions about accounting, taxes, loans. What happens if I don't pay this? What happens if I borrow money from my friend and I don't get a contract? Should I split the rent?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Should I split the bills? It's real life. Bills are your real life. Medical bills, insurance, these are all part of your daily life. So you have to have discussions with people around you from your past, present, and your future about money things so that you can be ahead of the curve and you don't pay those dummy taxes.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Every single year, you've seen us for the last two years now, not having sponsors, not having logos, not reading you long commercials. So I want to give you direct information. We have a 93% listen-through rate. And right now, this week alone, we are rated the number one entrepreneur podcast. And we are trending as number one. So we need your help. Like, comment, subscribe, share.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
All the restaurants in the country are closed down. Most of the world is closed down. And what was cool is the owner, Jeff Fenster, went and signed over 300 new leases. Why? Well, because while everyone is retracting and no one's signing leases, he went out and negotiated six months of free rent, 12 months of TI and tenant improvements, like 100K free build outs.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Check out Vince Richie across social media. And we'll see you guys next Monday on TheMoneyMondays.com.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And now it's sold 400 franchise and done. I think there's 96 locations now. It's awesome. By fighting through the struggles, fighting through the hard parts like you guys did. You're on your 20 year anniversary. Talk us through like the journey of like beginning, middle and now being in 20 years.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Ladies and gentlemen, welcome to the Money Mondays. Now, as you guys know, over 110 episodes have happened inside of the RV Motorhome, but we're in Miami. Wanted to do something different. We just threw six events over the last three days and I wanted to bring people together that happened to be in town
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So can you give us ballpark numbers? Like what does someone need to have when they're thinking about getting a franchise? Should they have like a 50 grand nest egg saved up or 100 grand or 200 grand? Should they be planning for more money than just the deposit to go get the franchise? Like what should they be thinking about when they're going to get a franchise?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So as you guys know, on these podcasts, I cover three core topics, how to make money, how to invest money, how to give away to charity. So we're gonna go over these different topics over the next 32 to 38 minutes. The reason we keep the podcast under 40 minutes is because the average workout is 45 minutes. The average commute to work is 45 minutes.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Very cool. So someone is, they're in, okay, I got it. I've saved up some capital. I've been working at my core job for four years. I got an extra 200K put aside. I'm ready to get a franchise How do I now decide from all 3,000 different options, what's right for me? How do I go down the rabbit hole and figure out what fits for me?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Hair salons, restaurants.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So this podcast will be under 40 minutes for your listening pleasure. We are trending as the number one entrepreneur podcast right now. So we gotta hit it while it's hot. This podcast is gonna come out this week. So- Number one spot, baby. Nick, got lots to live up to. We gotta stay number one. Ready for this? That's right, ready.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So I have this rule that I won't invest in any company or do any partnership or deal without a quarterback, without someone running that business. So people say, oh, you've got 43 investments and all these companies are doing. You're posting about mortgages and sports cards and Everbulls and blah, blah, blah, blah. Sports cards has a CEO. Elevator mortgage has a CEO. Elevator funding has a CEO.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
My live events has a CEO. Dan runs a bunch of group chats. I'm not out there trying to run every single company. I'm involved in the group chats. I'm giving my advice. I'm there to give the sizzle to the steak when they need it. But ultimately every company I've just mentioned can run without me. I'm gonna help them. It's my company, I'm gonna help it. But ultimately I won't even do a deal.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Like if Nick was like, hey, let's start a brand new vodka company. All right, who's going to be the CEO? Oh, we'll figure that later. I love Nick. He's got a humongous company, but I don't want to run that, and he doesn't want to run it. We're busy. That's right. So if there's not a CEO or a quarterback to run it, I'm not in.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Right.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
When you were first building up, did you actually think you'd become 200 franchises, $300 million? Did you have a vision in your mind or were you just like, I'm gonna do a truck or two and see what happens?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Let me give you guys a real life example. Let's say Nick and I decide we're gonna open up a chain of gyms called College Hunks. and we're gonna place them in all the colleges around the country. And we put up a million dollars each and we're like, okay, let's do this. And we open up four locations, right? 250K, 500K per location, got a little bit of operating capital, everything sounds good.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And we go out and crush it and do $4 million revenue the first year. And the next year we do $12 million revenue. Holy smokes, we're on pace for something crazy. Do you know how much money that Nick probably lost by spending time and energy on this company doing $4 million and then $12 million? This company's doing $300 million in sales. And so you can factor that in for yourself.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
So what I do is called free, cheap, affordable, holy shit. Free is podcast, social media, things like that. Cheap is... Aspire tour, you know, $50, $100 tickets, elevator nights. People can buy little programs for $100, books for $20. Affordable is $6,000 for Operation Blacksite, $20K for different things, $5K, $10K type things. And then holy shit is $100,000, right?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
$100 million mastermind, one-on-one coaching, things like that. And the reason for the different price points is you don't know where people are in their journey or their trust in you along their journey. They might be able to afford 100K, but they might want to jump in the 20K first or the 6K first, or maybe you just buy your book for 20 bucks.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
And so we have an Ascension model in theory, but there's other people that just want to skip right to the 100K. They just want the most expensive thing. They walk into a store or they walk into a restaurant or they walk into a nightclub and they just want the most expensive car, the most expensive bottle, the most expensive thing.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
And so for someone that has products, that has coaching, what would you say to them about thinking about their price points of what they should be offering so that a sales rep can have the most success working for them?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
He loves it.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
And that's a hundred thousand dollar speaker that came for free for us because we're just giving back to the community.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Wow. You know, like he just landed at four 30, came over there and spoke at six 30. Like, Yeah. So, but he's also built one of the biggest brands in history, especially over the last two years. So your school community, how much is that versus joining to learn about you on a deeper level, like joining your mastermind?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Yeah. Yeah.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Right. Right. So talking about the investing side, not investing into deals and businesses and real estate, what about investing to yourself? Like why should people be joining schools and masterminds? Why should they be hiring coaches, reading books? Like why should they be spending money on their mind?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
So on the charity side, why do you think that people should have some philanthropic or charity component to their life? Whether it doesn't have to necessarily be money, but putting in time, energy, effort, social media, promoting a charity, finding charity. Why should there be some charity in people's lives?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
So you guys are listening to the Money Mondays. Make sure to check out Daniel G across social media platforms and have discussions with your friends, family, and followers about money. We all grew up thinking it's rude to talk about money. That is ridiculous. We have to have these discussions. You've got to talk accounting, taxes, finance, and sales.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
It is powerful to have these discussions with people around you from your past, present, and future people you haven't even met yet. Have a discussion with them as well because you need to have open communication about money. It's part of your daily life.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
So check us out across social media, make sure to like, comment, subscribe, share the post, check out Daniel G, and we'll see you guys next Monday.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Live it. Yes. Yeah. And so now after speaking for free, because a lot of people aspire to be a speaker and don't realize that a lot of people actually do speak for free because it helps their personal brand or maybe they have products or maybe they have services or there's other reasons for speaking because it levels them up. But you're getting paid.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
People are paying you 25K, 50K, 100K, sometimes more to speak at their events or their corporate events. Talk about the transition of when you decided, okay, I've spoken at a couple hundred events now for free. I built up this personal brand. I'm not going to speak for free. I'm going to charge 25K, 50K, 100K, et cetera.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Yeah. On the sales side, there's a lot of questions I have there because there's a lot of people that are out there that are now considering getting into sales, but maybe they're scared to pick up the phone or they don't know what product to sell. How does someone decide and get the confidence to go sell a certain product or maybe selling for a coaching, you know, a coach, et cetera?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Ladies and gentlemen, welcome to the Money Mondays.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
So someone's going down the rabbit hole, they're searching around and they find, okay, this is the one I want to go sell for this coach or this product or this service or for roofing or solar insurance or all the different options. But I want to stand out. How can I stand out in the office or how can I stand out in the group chat to be one of the better salespeople?
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Typically, this podcast takes place in an RV motorhome, but we're in Miami, we got Daniel G here, there's all these events going on, so I wanna catch him because this guy speaks at over 50 to 100 events a year, he's spoken over 700 events, I think the number's higher than that, by the way, and he's trained over two million people about sales, that is his expertise, he lives and breathes it, and you can see it through his social media, it exudes from him, because he loves it, he's passionate about it, because there's the thing,
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
If you believe in what you're selling, it's rude of you not to sell it. And so this is the person that exemplifies that. So Daniel G, give us a quick two minute bio so we can get straight to the money.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
So this last year on social media, we've finally seen in particularly that people are hiring more and more and more for sales groups, hiring people that have sales companies, hiring individual sales people. And I'm seeing people post about left and right because it's finally becoming a common discussion.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Obviously sales has been around forever, you know, hundreds of years, but the last few decades there's been sales groups and sales programs and sales training. But now I'm seeing so many people that are looking for that one sales rep, I think they're taking a high risk by just hiring one.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
Because sometimes they come and go, sometimes they get a better offer, sometimes they leave you because someone's approaching them or poaching them. So when someone's getting, how do I say this, approach to want to go work for them, there are a lot of options. There's base salary, straight commission, which most of the time is straight commission.
The Money Mondays
This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G 🤑 EP115
What would you say that they should be looking for if they're going to go work for me, for example, and they're going to go work for me, what would you say to that person, that salesperson, like, hey, this is what you should ask Dan for?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
in just kind of existing and not trying to accelerate their life and try to make more money?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
I have this saying, if you truly believe in what you're selling, it's rude of you not to sell it. Exactly. If you think you're going to change someone's life, you should stay here until midnight.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So why do you think it's in our society the last, I mean all of it until recently, and maybe even in some households still recently, why do you think it's rude to talk about money? Why do you think people have that in their mind? The biggest reason I started this a couple years ago was to take that away from people's head. Because
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Our daily lives have money involved for bills, food, travel, gasoline, rent. Everything is money related. I don't see what's rude about talking about real life stuff and nothing rude about it.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So as you've been scaling the business and you bring on 40 people here, you also have a ton of employees on the mortgage side, the lending side, the real estate side, et cetera. How is it to deal with so many staff members, the inner workings of it?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So let's say someone's got their $5,000 or $10,000 saved up. They want to choose someone to learn from, whether it's coaching, a mentor, a mastermind, whatever. How do they decide or research or figure out who's the right fit for them?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Nice. All right. On the make money side of the topics,
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So let's talk about the charity side of life. Why do you think it's important for families, households, or companies to do some type of charity work or help the homeless or feed people or help children? Why should they have some type of charity in their life?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
You've been doing this 100% bill thing. Can you talk about that?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So if the bill is $240,000, you tip $240,000? Yeah. Wow.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
A lot of people don't realize that they can give without cash. If you don't have much money, use your social media, show up and volunteer, go there and put in the energy. If you can't donate the physical cash, Put in your time, put in your energy, put in your muscles, go help, go to the children's hospital, go to senior citizens home. Like everyone needs to go feed the homeless.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So Trina's Kids Foundation, we started 11 years ago and it is for the Latin community. We've been helping the Latin children in downtown Los Angeles since, was that 2012, 2013? And we always have 400 families show up and we do four charity events a year. We do a back to school day, report card day, Thanksgiving food drive, and then the toy drive.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
And every year it gets bigger and bigger and bigger and bigger. And every year more families show up, more families show up, more families show up. So with Driven Charity, You just got to boil down and think about what is the main category?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Amazing. I'm going to give it out right now then. We'll give it out tonight. Thank you. Think about what is the thing? Is it the children? Is it the Latin community in general? Is it education? Is it toys? Is it feeding them? When you figure that out, it makes it easier for people to support your mission because what will happen is people will copy you. And it's a good thing by the way.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So years ago we started what's called the $100 tipping club. So the similar how you've been tipping 100%. $100 tipping club is we'll get like eight friends, 15 friends, 30 friends together and everybody chips in a hundred bucks. Sometimes if we're in like Salt Lake City, we'll do a thousand dollar tipping club. So we'll get 26 people together and donate $26,000.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
And the way you do it is $100 Tipping Club, anyone can go. That's actually the website, $100 Tipping Club. You can go to a restaurant, get Albert and seven of your friends together, and you don't tell the waitress. And at the end of the meal, 50% of the money goes to the waitress, 50% of the money goes to the bar backs, the cooks, the chefs, et cetera.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So if you got like 1700 bucks, give her eight or 900 bucks and give the staff eight or 900 bucks. Over 4,000 people have copied us. that we know of. It could be a lot more over 4,000. I'm copied us. And so I love every time I see you doing this a hundred percent, because I started seeing other people do it. You're making me want to do it now. Let's go tonight.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
And so the point is when you figure out what that niche is, you're like, okay, you know, you want to help the Latin community. Is it children? Is it homeless? Is it feeding them? Is it education? What is that thing? Cause that'll make people want to rally around you because you're such a powerful figure in that space.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Ladies and gentlemen, welcome to a special edition of the Money Mondays podcast. As you guys know, 99% of the episodes are filmed inside of an RV motorhome. We have done 106 episodes, 103 of them have been RV motorhome, but Albert Preciado said swing by the penthouse office here on Sunset Boulevard and I will set up the Money Mondays for you. So here we are.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
All right, I'm going to ask you a question that I ask on every single episode, but I've never gotten the same answer. Ready for this? Yeah. Okay. $80,000 a day, right? $30 million a year, but you're still young. Over the course of time, you're going to go from $30 million, $50 million, $100 million, God willing, $200 million. Ultimately, you might become a billionaire. I think you will.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
And at that time, let's call it 100 years from now, and you've got multiple children. What percentage of a billion dollars do you leave to those children?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
I love it. All right. Where can people find you online? Where can they find Driven? Where can they find your whole world? Go through all of it.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
That's it?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
It's easy.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
All right, guys. By the way, I did a campaign for Neil Patel. It's a really fun story, by the way, before we go.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So I did a campaign called Who is Neil Patel? And this campaign was I had Instagram models, influencers holding up signs that let me see if he answers me right now. I literally said, who is Neil Patel? He wrote an article about it. You can still see the article.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
see neil hey neil we're talking about you here we're doing a podcast live we're talking about the campaign that dan did for you what you want to tell me really quick all right so you're live on the money mondays and i'm going to put you right next to the microphone do you remember the who is neil patel campaign tell us about it yeah so dan had a lot of people just go out there and take pictures and hold up a sign who is neil patel he took
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Thank you, Neil Patel. We'll call you later. We'll probably see you for dinner.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So that campaign was interesting because we would have girls use lipstick and write on the mirror, who is Neil Patel? So people are scrolling through Instagram like, who the hell is Neil Patel? They have no idea. And they started Google searching him. And his search went through the roof. And as you guys know, he's a wizard. So he turned that into this huge company. All right, guys.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
I appreciate you guys being here. As you know, The Money Mondays is meant for you to share with your friends, family, and followers. Visit us on themoneymondays.com. Talk to your families. Talk about money because it's important. You got to talk about loans, finances, taxes. What happens if you borrow money? Should I do this? Should I pay that? Should I get a rent, a lease?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
What do I do about payroll? How much should I ask for my salary? Money is part of your daily life. So have discussions about it. Be blunt about it. Ask your friends about it. And make sure to have open communication. So we'll see you guys next Monday on themoneymondays.com.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Who are some of the speakers you already have?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Thank you.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
What's the website where we work and people go driven event.com.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Why do you think that when a lot of other events are struggling to get 300 or 400 people, how do you keep getting 2,000, 3,000, 2,000, 3,000 over and over? It's the brand that I built.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
making a special exception for my dear friend over here, Mr. Albert Preciado. So as you guys know, the way it works is we cover three core topics, how to make money, how to invest money, and how to give it away to charity.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So we're going to go through how did Albert build up a real estate company, mortgage company, sales company, training company, all these things up inside this penthouse over the last, what, five, six, seven, eight, nine, 10 years now?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So what makes a good sales rep and an okay sales rep and a bad sales rep?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
I saw the scoreboard out there.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
You know what's interesting is the wealthiest guys I've ever met, all they do is ask questions. They wanna learn. You talk about Ed Milet, the guy's worth $700 million or whatever. He asks a lot of questions because think about if he learns one little thing and it increases his business by 1%, well, 1% of $700 million is $7 million.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
I've seen so many of these billionaires and zillionaires and watching them interact at dinners. And they're asking, what do you do? How do you do that? Why do you do that? Why do you do it that way? How do you structure it? Who does that for you? Why do they do that? Because that one little tidbit, if you're doing $50 million, $10 million, $100 million, whatever,
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So similar question about the sales reps. What makes a good mortgage loan officer versus an okay. One versus one. That's not going to make any money.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So what we're going to do is, this is very important, we are going to break the mold of what you grew up with thinking that it's rude to talk about money. I think it's rude to not talk about it. And I've watched Albert break through and tell people about
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
Yeah, it's 520 in the morning.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
why it's important to have money, why it's important to make money, why it's important to build up wealth inside of their society, inside of their households, etc. And so we're going to go into those type of questions. But first, Albert Preciado, give them the quick two-minute bio so we can get straight to the money.
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So on the investing side, why do you invest so much into yourself, into your personal brand? Does it have a return or is it to build? What is it for?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So as you're... building the personal brand, you're getting bombarded with deals. How do you choose what you work on and what you focus on?
The Money Mondays
What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP106
So people get very distracted by shiny objects. They're seeing social media. They're seeing people with Lamborghinis and Ferraris and mansions and things, but they're 19, 20, 21, 22, 23, 25, just getting started in the game. How can they learn first before trying to just jump right to the Ferraris and Lamborghinis?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Typically, this podcast is always inside of an RV motorhome, but we're in Miami, and this guest was just speaking at event after event after event, and so I wanted to catch her while I can, because she's flying all over the planet, promoting her products, building her business, building her brand, and most importantly, empowering women to make more money, which is the premise of the Money Mondays.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
So on the investing side, outside of the capital, what about investing into yourself? Investing into your mind, investing into your body, investing into your health. Talk to us about investing into yourself.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
I love it. So on the Money Mondays, we cover three core topics, how to make money, how to invest money, and how to donate to charity. So let's talk about the make money side. Talk to us, why do people have the theory that network marketing has something taboo about it when you've been able to empower so many women and men to make more money?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
So nowadays people can make money from their cell phones. Yes. And you are the most consistent person I've seen on social media because every day you're showcasing morning, noon, and night. Yes. The travels, the business, the events, the excitement, everything that goes on.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
What would you say to that girl that's at home right now in Albuquerque, New Mexico, and she's scared to pull out her phone and just talk? And she's scared to showcase her life because she thinks no one cares.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
A couple things you said. When I see someone that's trying, I'll give you an example. If I'm driving down and I'm at a stoplight and there's a homeless person that's selling flowers or selling candy or doing something or even offering to wash your windows, I want to give them $5 or $20, not $1. Exactly. $5 or $20 because they're trying. That's right.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
And they're going through a hard time, but they're trying.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Versus someone that's just standing in the corner waiting for the dollar. That's right. I've had a homeless charity for 16 years. You've got six million items. I love giving money to the homeless, but I really like to do it for single moms. I really like to do it for people that are putting in the work because they are not just asking for money.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
They want to do it because they're going to help their whole circle. That's right. On the fear side, I always ask professional fighters and like the Navy SEALs, like the badasses about the word fear. And I asked Mike Tyson and he said, I wouldn't exist without fear. He said, I used to throw up before my fights. And he finally revealed that decades later.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
All right, last segment, charity. So we're talking about make money, invest money, and now we're talking about giving it away. On the charity side, why is it important to someone, if they don't necessarily have the money to donate, why should they at least put in their time, energy, social media power to help something charity related?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Where can they find you on social media? Where can they find your products? What's going on in your world? Girl, hold my hand. Tell us about everything.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
I'll put the episode now.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
We'll hurry it up then.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
You earned it all. I mean, I see you because you do it. You live it, you breathe it. You do it on a daily basis and nightly basis and in between on the weekends, like you're always putting the effort. And to me, it's, you're that shining star, you know? So it's, I love bringing you to meet everyone because I want them to see it also.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
All right, guys, you're listening to the Money Mondays. Make sure to talk with your friends, family, and followers about money. We all grew up thinking it's rude to talk about money. I think that's ridiculous. We have to have discussions about accounting, taxes, finances, loans, payments, salaries, all the things that are real life. Part of your bills is real life.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
And so have discussions with people around you. Make sure to check out the Money Mondays, themoneymondays.com. And we'll see you guys next Monday.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
So talk to the 18-year-old, Stormy. The 18-year-old Stormi, she's just getting out of high school. She's trying to figure out life. What would you do to help fast-forward her success and hold her back from some of the things that could hurt her along the way?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
I want us to have discussions about money so we can get past the mental barriers that it's rude to talk about money. We all grew up thinking it's rude. I think it's ridiculous that we don't talk about it. And so I have someone that's perfect to be talking about it because she's exemplifying it. She's built up her career on her own back.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Wow.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
So in network marketing, just like almost all industries, there's some people that make zero money, a little bit of money, medium money. And then there's some people that are shining stars like you talk us through what can someone do to stand out from the crowd and go make real money in their industry?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
She fought her way through everything to build up this multi-million dollar empire where now it's multi-million dollars a month sometimes, sometimes $1 million in a day. So without further ado, Stormy Wellington, give us the quick two-minute bio so we can get straight to the money.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Ladies and gentlemen, welcome to the Money Mondays. I am very excited about our guest.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
So also on the make money side, and let's call it network marketing space, they're hosting events, sometimes at their house, sometimes at a local ballroom, they're posting on social media, they're going to speak at events. How do they wake up in the morning and get excited to make sure they can push through to stand out from the crowd?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
100 million.
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
So now on the investing side, so you've been making money, you're building your business, you're building a career, people start making money, so they start making a couple hundred thousand dollars, like okay, I want to actually start investing in some things. How do you decide what to invest into when you've got so many options?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Cryptocurrency, real estate, investments, your friend's hair salon, your friend's restaurant, your friend's business, your friend's clothing line, how do you decide when it's time to actually start throwing some money into other things outside of your core business?
The Money Mondays
Dropout Teen Mom to MILLIONAIRE Network Marketing Queen – Stormy Wellington 👑 EP114
Amazing.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
If you are an athlete, an influencer, a music artist, a real estate agent, someone getting a big commission or a big check or a big signing bonus, I implore you, please, please, please, please, please, don't go buy three cars. You're going to get numb after the first car.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
I'm not saying don't go buy one car or buy one watch, but when you buy your second, third, fourth watch, you'll become numb to it. You buy that Mercedes Benz and that Porsche and that Lamborghini, I promise you, after two weeks, you're going to be numb to that Lamborghini. It's just going to collect dust inside of you.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
I collect watches, yeah.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
I've had the same watch since 2008. 16 years. 17 years now. Jason Beverly Hills, Dunamis, if you're listening.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Exactly. I set up a retail store with the football player that passed away, with Darrell Russell. We built that store in downtown San Diego, and I had a display case for this watch company, for Dunamis. And when I got that watch, I've literally, since 2008, never even considered another watch.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
The other player next to their locker has got a big, huge chain on. They're like, where's your chain? I don't need a chain. Let me give you a real life example, guys. So let's say you wanted to go buy this Lamborghini, right? And you're a football player, influencer, athlete, sales rep, making a big commission. Something happened where you got a bunch of money.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
You go in spending a quarter million dollars on that car. Imagine this. You go buy real estate like Larry did. You're getting a five to one. So on a quarter million, it means you can go buy a $1.2 million house because you're only putting around 20% down. That $1.2 million house could start making you four grand a month for the rest of your life. So you wanted to go buy a watch or a Lamborghini.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Imagine if you're getting 50 grand a year forever. Not counting appreciation, not counting the tax benefits, all the other things. but just literally netting $4,000 a month for so many years because you made that decision.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
And then later in life, when you start to have your fourth house and your eighth house and a fourplex and apartment building and you're cash flowing six figures a year, okay, you can make different types of decisions because you're set forever.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
The problem I see is someone makes $150,000 commission from doing some deal and then they spend all of it and then they think they're going to go make that again over and over. It doesn't happen that way.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Part of my investment speech, I do a speech called 40-40-20. And at some of the rooms, what I do is I actually scare everyone in the room with this. I ask the room, I say, raise your hand if you have a child. Who here has a child? They raise their hands. I say, well, when we grew up, our parents typically passed away between 73 and 75 years old, 75 for women.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
A lot of people here, your parents are going to pass away around 83 to 85 years old because of modern medicine.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
everyone that just raised your hand with children your kid has probably lived over a hundred years old because when we grew up there was 64 ounce slurpees jack in the box very true have you heard the word supersize fries and all of that have you heard slurpee have anybody said the worst thing in a decade well when we grew up that was everywhere now people go and get smoothies and you know they're taking shots they're doing mental health and yeah ice
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
plunges and cold baths and saunas if someone did a cold bath when we were kids that we thought they were psychopaths right and then i had to do that right and now it's it's cool people people pay 60 bucks to jump into a bucket of ice because they want longevity and health i say that because with modern technology and a lot of major medicines and a lot of the huge diseases are getting eradicated well the children are likely to live to over 100 years old why does that scare people because then i say well what if your kid wants to retire at 65 to 75 years old
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
before they only needed like five to ten years of money you know if you want to go down the rabbit hole it's hard for people to talk about but you really only needed like five or ten years of money because you were likely to pass away what if you retire at 75 and you die at 103 yeah you need three decades of money what if you just want to get by on 50 grand a year times 30. we need 1.5 to 2 million dollars not counting inflation not counting medical expenses not counting other family members or anything else just to get by you need 1.5 million
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
The average American has $5,500 saved up right now. So when you just think about why I'm so passionate and why this podcast exists is we have to have blunt discussions. You have to learn about investing. You have to deploy capital into real estate. You have to set yourself up for your children just to actually survive.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Because if they live to 103 years old, you don't want them working at 96 years old at a grocery store. It's just not realistic. They're not going to do that. And so they have to learn about investing and you have to talk about it now. All right, last topic. Yes, sir. You've been a big supporter of charities. You've been a lot of my charity events.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Why do you think it's important for families, for households to have some type of charity component with their families and kids?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
So it leads me to my last question I ask every single guest. I've never, ever gotten the same answer.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
So you grow, you build your health and wellness company, you build real estate development, and later on in life, hopefully it's 100 years from now, it's finally time for Larry to pass away. But you've accumulated $100 million, for example. What percentage do you leave to your children?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
but 168 should should be a solid start for them so all right guys uh check out Larry English on social media watch his Journey especially as he's building in the health and Wellness field make sure to have discussions with your friends family and followers about money we all grew up thinking it's rude to talk about money I think that's ridiculous we have to have discussions about salaries and loans and taxes and interests and credit scores and all the things that are real life
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
because we have overhead. We have bills to pay, and we need to have these blunt discussions. So check us out on themoneymondays.com. We do a Zoom call every Monday at 4 o'clock. I do live Q&A. You can register there at themoneymondays.com. Visit us for elevator funding, elevator mortgage, all things going on in the Money Mondays world.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
All those websites are available to you guys because we want you to have access to capital and access to information because that is the way we fix our country from the inside out. Appreciate you guys. Check out Larry English across social media, and we'll see you guys next Monday. Ladies and gentlemen, welcome to the Money Mondays. We are here inside of an RV motorhome parked at Blacksite Ranch.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
On the right of us is Wild Jungle. There's over 200 animals. There's camels and zebras and donkeys and ostriches and everything you can imagine over there. But what's happening today is day three of what's called Operation Blacksite. And luckily, our guest flew in to experience Operation Blacksite where he could learn how to shoot, how to fight, and how to escape over this three-day session.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
But since we're here, I figured, well, we've been friends for years. Why don't we do a quick interview? He's raised $54 million in funding to scale his company called RepeatMD. We're going to ask him all things about fundraising, investing, scaling, hiring, and all the things that go along with building a business that big. And what are his next steps and journey and vision for RepeatMD?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
as you guys know we cover three core topics how to make money how to invest money how to give it away to charity so we're going to intermix those type of questions over the next 34 to 38 minutes we keep these podcasts to under 40 minutes for your listening pleasure because the average workout is 45 minutes the average commute to work is 45 minutes so this episode will be under 40 minutes for you to be able to easily consume share with your friends family and followers now before we get into this i'm going to have mr phil sitter give a quick two minute bio so we get straight to the money
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Tell us everything.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Very cool. So before we get into the number of $2 billion in revenue we're talking about over there, let's talk about the beginning. How did you start RepeatMD and why?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
So I'm going to start off with a very hard-hitting question.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
There's a famous statistic that within five years of leaving the league in the NFL, over 80% of athletes, sadly, go bankrupt. Why do you think that is?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Okay. So now you're live. It's working. And I like to use this example a lot, by the way, guys. What you just heard was When I see an original business plan, it's really rare that that business that I invest into is gonna be the same one, one year from now, two years from now, three years from now, four years from now. Things change. Even when things aren't going good, things change.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
There's an evolution as you're building and scaling a company. And you're hearing it here with the RepeatMD story, And even now, things are going to change along the way because you learn. You bring in new data. You get partnerships. You raise more capital. You get smart people around you. What if we did this? What if we had this feature? What if we had this bell and whistle?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Think about Instagram. When we all first started Instagram, what could you do there? A photo. That was it. Then they all of a sudden get bought for a billion dollars in less than a year. They had like 11 employees, which sounded crazy, right? Sounds insane.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
A billion dollars for a photo app. There was over 200 photo apps at the time, by the way. So why this one? Well, now they do over a billion dollars revenue every 14 days. Yeah. Just to be clear. And that number is going to get faster and bigger as we, you know. And so it went from a photo app to then, oh my God, you can do a 15 second video clip. Oh my God, you can do a 60 second video clip.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
We all just think of it like, oh yeah, they always did videos. No, they didn't. It's an evolution over time as you bring in more money, more capital, smart people around you, and you're getting advice from people that are above you, alongside of you, and your customers along the way. They're telling you they want longer videos. Okay. They're telling you they want other options. Okay.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
They're telling you they want to show short-form, quick stories. Okay. They're just learning.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
and along the way they tried to buy snapchat as soon as evan spiegel said no guess what instagram stories became the biggest the biggest thing in all social media history we get more requested elevator studio for instagram stories than any platform itself even though it's just like a subsection of a platform And so the point of this is the story you've heard about to get to repeat MD.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Now we're going to go along the way. Once repeat MD started day one and you started to get your first few hundred salons and spas on board and medical spas, et cetera. Tell us how that evolved along the way.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Okay, so someone out there listening, they want to either work with repeat MD or recommend it to one of their friends who they recommend it to who is the ideal client to use repeat MD?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
So on the make money side, how does someone that has a spa salon, med spa, et cetera, how do they make more money by having repeat MD?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Got it. That's super cool. All right. So we talked a bit about the make money side and general story to get to where we are. Let's talk about investing. Why is it important to invest into people for your company as you're scaling?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
So next part about investing I want to ask you about outside investing in people is buying companies or acquiring companies to fast forward your scale. Why is it useful to, as you're building a business, to potentially acquire competitors or companies that are smaller than you or midsize that you can acquire to help speed up the process of your growth?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
All right. So investing in people, investing in acquiring companies. What about on the personal side? When do you know, like, okay, I've got enough capital coming in. Maybe I can go outside of my core company, outside of reinvesting the business. I don't have to bootstrap anymore.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
When does someone like Phil start investing into real estate or businesses or private equity or even just the stock market and CDs and other things outside of your core business?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Alright, let's talk about the philanthropy side. Why do you think it's important for companies, whether it's for their culture, their employees, or their brand outside, to involve charity into their world?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
On a personal level, what types of charities, how do you know when something can impact you? The way I talk about it is, oftentimes it's usually like, okay, someone in your family had breast cancer, so that's what you support. Someone grew up homeless in your area. Someone got Alzheimer's or dementia. Typically, that's how you find something.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
And you will donate more money, time, and energy to things you care about. Like donating to Red Cross and donating to household name charities. You're just sending a check or a credit card deposit and you're just kind of checking a box. Versus my mom had this, my grandma had that, my friend from school had this. This happened in our community.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Maybe it's not a family member, maybe it's someone in your circle. When you find something, it's not just about the money. You could literally donate your time. Like the toy drive, I rarely raise money. I didn't even start raising money until a couple years ago because the first eight years I just wanted people to volunteer or throw their own toy drives.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
this last one we got 200 000 toys because we finally like all right guys let's rally the troops and let's hey repeat md will you donate hey my friend will you donate like then we actually started hitting the phones because of the scale but for eight years it was just us on the floor wrapping toys right when you find something that you care about whether it's again in your community or in your life it's not just money what we're talking about you can donate your time you can donate your energy that could be social media power that could be your hands showing up showing up to a children's hospital showing up to senior citizen home and just spending your time
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Or it could be you rallying the troops, getting people in your communities or getting people on your social websites to help donate and help spread awareness for something that you care about. In your personal world, is there anything that has made you feel like, you know what, I really like this or this is the type of charity that I want to impact?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
the question i ask at the end of every episode has never had the same answer once and again i have a feeling it's not gonna be the same answer here so many many many many years from now when it's time for phil sitter to finally pass away and you have the six-year-old daughter and now let's say she's excellent age doesn't matter what her age is but you've built repeat md to become a 12 billion dollar company sold the company
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
to jeff bezos actually he's the one that acquires it for 12 billion dollars you have let's say half the company you cash out six billion dollars invest in real estate and accumulate all this wealth what percentage of your net worth do you leave to that little daughter
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
I love it. See? It was not the same answer. That's so cool. All right, guys. When you're listening to episodes like this, I'm actually going to ask another question. But when you're listening to episodes like this, I want you to see the different styles of the guests that we have. Some of them are building up companies. Some of them are working for companies.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
And some of them are paving a path forward in the entire industry. Like what Phil's doing, he's creating a marketplace. He's creating an industry for a subset category, which is spas, salons, medical spas, etc. And that's going to expand dramatically.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
over the course of time as they continue to go from $54 million in funding, potentially more later to keep adding more and more scale, more and more employees, more and more smart people, and data from all of their customers, clients, etc., going from $2 billion in creative revenue to $5 billion and $10 billion, etc.,
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
when you're listening pick and choose it might not just be for you the money monday is designed for you to have discussions with your friends family and followers and so this might come up this weekend at dinner it might come up a year from now with your friend that works at a salon or spa you're like wait a minute i remember this episode and you share it with them so they can learn from or potentially work with repeat md and then boom but it's not sponsored just to be clear this is a friend of mine so it sounds like a whole commercial for this right now but the point of it is it's a very useful company
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Right, where athletes can't go back on the field. The entrepreneur can shake it off, go follow through bankruptcy, cry for a few years and get back into the field. NFL player doesn't get to call back the chiefs of the charge and be like, hey, I'm 39, can I come back? Unless you're Tom Brady, you don't get to go back.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
i like the butterfly effect if all of a sudden thousands of salon owners and med spas hear this episode and they get shared by their friends and they start making an extra 200 bucks a month eight grand a month 1200 bucks a month and all of a sudden they do that for years and years and years we've created millions of dollars of commerce for people just from this 40 minutes here right and so i want you as you listen to episodes like this think about who could i share this with
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Who can I forward this to? Or who can I recommend RepeatMD to? Or who can I recommend? Hey, go follow Phil Sitter on social media because it's important for you. This is the butterfly effect. All day, every day, my life has been about building up connections and relationships. I'm group chatting people all the time. I do it with Phil all the time.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Hey, meet this person to help you with this thing. Hey, meet this person, you can invest in this thing. Hey, meet this person, maybe you guys can work on this thing. The butterfly effect is crazy because I do that hundreds of times in a week. This may be part of your life in the future when you start to think about I do know some salon owners I could recommend this to.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Or you're hearing a different episode, like I do know someone that could use this type of accounting or banking or product or investment strategy, etc. We grew up thinking it's rude to talk about money. I think it's insane not to talk about it. We need to create more comments for our friends. We need to refer our friends' clients. Your friend's a personal trainer? Send her some clients.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Your friend's an accountant and they're good at their job? Do it to people that are good, by the way. I'm not just saying refer just because they're your friend. Someone's a good accountant? Refer them some clients. When you know someone is good at something and it's a very easy text message, why don't you think about referring some clients if they're actually good at what they do?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
you create business for them someone gets the vendor that they're looking for they need a personal trainer or they need a banker they need an accountant they need a doctor whatever and you become the middle person of that thing and it just creates more more more more goodwill in our society and more revenue and more money moving around all right one more bonus question what is the future of repeat MD you go out there you built this company you've got created two billion dollars in revenue and growing for all these different spas and salons what is the next chapter what do you see
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Very cool. Where can people find you and your company on social media?
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
All right, guys. This is one of those episodes, again, where it may be very useful for someone that you know. You go to a certain salon. You go to a certain spa. You go to a certain doctor. You could refer or repeat MD to that person and you don't know the butterfly effect of what you've now done. They're making more money. They're being more efficient.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Everything about their business becomes better simply because you said, hey, listen to this podcast. or check this company out on social media or check out their website. That seven-second discussion might literally make your doctor, your salon, your spa a lot more money and be more efficient.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
The reason for the question, guys, is there's a couple of key things that would happen. Someone goes from being a college kid where there was no NIL, which means they didn't get to make millions and millions of dollars the way that college kids now do. When we grew up, I had Ricky Williams and Household Name guys that were living off of 40 bucks a week. We were eating burritos and cutting in half.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
I'll just have you donate to the charity. All right, guys. Check out Phil Sitter across social media. He has some really great content. His ads for the company are super fun to watch. Check out RepeatMD on social media. Go to their website, their mobile app, etc. Talk to salons, spas. Talk to your friends about money, investing, and accounting.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
And we'll see you guys next Monday at TheMoneyMondays.com.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Yeah.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
like they daryl russell from the raiders he was living with me and he would literally joke about they would all pitch in like five bucks each to get jack in the box yeah because they weren't allowed to have a job you literally weren't allowed to have a job while going through college yeah and so nowadays a lot of college kids are falling making crazy money yeah the reason i asked the question is imagine you're 21 you get signed to the chargers you play there for seven years now you're 28 and it's time to retire or time to move on to business
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
the problem is most of the guys keep the same overhead so they were making four million a year in the league but and they're spending 80 grand a month and don't realize that 80 grand a month that's a real fast because they're covering their friend their ex-girlfriend their ex-wife their parents their uncle their cousin their cousin's cousin's friend that they loan 50 grand like boom boom boom and they keep up the overhead and no more income and then they're like wait a minute i've got four cars two houses like
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
three children there's all these things that are going on with overhead side but they didn't fix the fact that they don't have the income coming in and they're not deploying the capital and they're surrounded by people that are asking for 50 grand here 100 grand here can i just get five grand a month oh yeah it's only five grand a month well no that's 60 grand a year for the next five years it's 300 grand but you only made four million in the league you just paid eight percent to your cousin is two is once you once you start especially like with family members right once you start down that cascade of events as it relates to kind of
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
Ladies and gentlemen, welcome to a special edition of the money Mondays podcast. We are here inside of an RV motor home parked in front of Ty Lopez's hundred bazillion dollar mansion here in Beverly Hills, California. And what I've decided to do today is while we have an event going on inside, we pulled the RV motor home outside right here by the fountain.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
And I've got back to back to back to back podcasts. And our very first one is a friend of mine for many, many years. He's played on the field in sports and the NFL.
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
and played in the business field investing in real estate and doing developments there so we're going to talk about all things business real estate how to transition from athletes to become a business person because i'm so excited that he did that and i want more athletes to do that so i'm going to ask him some serious questions about that so without further ado give a quick two minute bio mr larry english and then we'll get straight to the money oh man daniel thank you so much for having me um it's an honor to be here you know legendary money mondays
The Money Mondays
NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110
What would you tell them to not go waste their money on three watches and three cars and a bunch of craziness, nightclubs and bottle service?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Honestly, why do you do that? I just didn't have much toys when I was a kid. I still remember the one or two toys that I got. It was like a Spider-Man that you stick your thumb inside of, like a little rubber doll. I can remember the few toys that I had. And so when the toy drive became a thing, there was eight of us wrapping toys the first year.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Okay. Walk us through what is NP Digital? When you say a global ad agency, what does that mean?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
And then there was 30 of us, and then there was 60 of us, and now it just became such a big thing. How many people even helped wrap toys? Well, at first, it was only eight of us. Now, there's hundreds.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Yeah. And now, I'm just... I can't stop. Now, I'm just in it. I'm so far... Like, the 10-year anniversary was the first time we did a bunch of other cities. Before, we just did two cities a year, LA and Salt Lake. And then, we did 10 cities for the 10-year anniversary, and we're like, okay, we're not doing that again. And then, last year was year 11, and we just... We did 11 cities. Yeah.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
And now, hopefully, I don't do 12 cities next year, but I'm probably going to do 12 cities next year. And it's just... When you go there and see it in real life and there's a thousand kids in an NBA arena, they're going to remember that for many years. In some way, I remember that one little toy from when I was a kid. Imagine being on the NBA court.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
It's just stuck in my head.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So on the recruiting side, as you build NP Digital, you've got offices around the planet. You said 19 or 20 countries. How do you recruit people to come work for your company?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
All right, you've heard a couple of episodes, so you know my final question, and I've never gotten the same answer before. NP Digital becomes worth billions and billions, it might already be, but it becomes billions and billions of dollars, and many, many years from now, it's finally time, you've exited the company, you've got all these billions of dollars, and you've got these beautiful children.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
What percentage of the billions of dollars goes to the Neil Patel children?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So why do Fortune 500 companies that have zillions and zillions of dollars, why don't they work in-house? Why do they hire ad agencies or why do they hire firms like yours?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
He looks great, Sugar Ray.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Victor Ortiz in there. There's another professional boxing champion in there, too, just sitting there watching. It's a lot of action going on inside of Ty's house right now. All right, so check him out on social media. It's all Neil Patel across all major social media platforms. You'll especially like his content on LinkedIn and YouTube. He does some long-form content there.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
A lot of that same content will also be on Instagram in short-form versions. But it is very useful for yourself, and it can also be useful for friends, family, coworkers, etc. The whole concept of the Money Mondays is to have real-life discussions with your friends, family, and followers. We all grew up thinking it's rude to talk about money. I think it's ridiculous.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
We have to talk about accounting, taxes, loans, banking, payroll. What do I do if someone borrows money from me? There's just so many things that happen in real life. We don't talk about salaries. We think it's rude to talk about salary. How are you supposed to know what to ask for if you don't talk about it? We have to be able to have these discussions.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
And so that's why you guys have been so supportive. for the money mondays we've stayed in the top 10 for 109 weeks in a row because of you guys liking commenting supporting sharing all those things really help us if you can leave a review check out neil patel check us out on themoneymondays.com and we'll see you guys next monday
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So when a company is first getting going, they're doing their first million, five million, ten million, they're really getting their bearings about them. When do you think it's time to start to consider to hire an agency?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So someone's fresh out of college and they're making a decision. They want to go get a job working for NP Digital or they're going to go start their company, start their business, be an entrepreneur. How does someone make a decision for themselves? Should I get a job? Should I become an entrepreneur? Should I sit home and do nothing? Should I travel the world?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Larry Ellison calls from Oracle. He wants to buy NP Digital. He's going to offer you a billion dollars. Would you sell it?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
What would you say to someone that's first trying to figure out their life?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So that's on the making money. So let's talk about the investing side. Someone, they went out there, they got their career, they started making six figures a year. Their value in their house went up a couple hundred grand and boom, they got some capital. Now they got a couple hundred grand to work with.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
How do you start to think about when is the first time I should be investing my money, whether it's into my brain or into investments?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
love what i'm doing ladies and gentlemen welcome to a very special edition of the money mondays we are here inside of the rv motorhome parked right outside of ty lopez's house because there's an event going on inside so we pulled up the rv right into his driveway and i've been doing back to back to back to back podcasts with local friends luckily neil patel
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Fun fact, since you just mentioned it, do you know what the number one performing stock in human history is?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Monster Energy Drink. Yeah. That's right. It's real life. When you see something like Monster Energy Drink, when you go to a store and you see Red Bull, Monster, and Rockstar, you've seen those same brands for over two decades. Yeah. It's just math and time compounds. They're in hundreds of thousands of stores in America, millions of stores around the world. Math and time compounds.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Okay, so on the investing side, you must get bombarded over the years because you're one of the most famous, your top five most famous on social media from the business category. You get hit up nonstop left and right. How do you decide if you're going to invest into a company when you get pitched by someone online or in real life?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So you've also been buying companies.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
How do you decide there? Because obviously you have the pick of the litter, right? You could spend $2 million, $5 million, $10 million, $50 million, $20 million, whatever the amount is you're buying these companies for. How do you decide on the acquisition side when you can pick from any company in the category? So let's say there's 700 companies in the category.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Are you picking the top 10, top 20, top 30, top 50? How are you making these decisions in your mind?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
happens to live nearby in Beverly Hills. And so I was super excited to get him over here because he's a very, very busy character. He's built some amazing companies over his career, from Kissmetrics to Crazy Egg and everything in between, been acquiring companies left and right.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So your acquisition is almost free because you're kind of choosing your own adventure, right? Yeah.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
And so we're going to ask him three core topics, how to make money, how to invest money, and how to give it away to charity. Without further ado, Mr. Neil Patel, give us a quick two-minute bio so we can get straight to the money.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So in that example, like a $10 million business, let's say they're netting around $2 million, right? Yeah. What's the ballpark? Obviously, there's a wide scale depending on the industry. What's a ballpark you would pay for that company?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Gross $10 million, netted $2 million.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
And so in that example, you brought in around $30 million in new business, but you paid $12 million, right? Correct. I like this motto. This is fun.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Sure. So it takes a couple years.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
So let's say that company out there in the Middle East, they're the agency. They just heard you. They're like, wow, Neil Patel might buy us. That's interesting. NP Digital could buy us and they're doing $10 million in revenue. How does someone as a founder make that emotional decision along their journey when they get from 2 million to 5 million to 10 million to 20 million? How do they know?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
How do you know when it's time to sell or it's a good time to sell?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
so alright pop quiz Larry Ellison calls from Oracle he wants to buy NP digital is an offer you billion dollars yeah would you sell it now I love what I'm doing and I don't don't get me wrong I would love a billion dollars in my pocket but I wouldn't take it alright so let's talk about on the charity side of the world why do you think it's important for some corporations to involve charity for their employees their morale and culture
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Yeah. So you quietly do a lot of charity stuff. How do you decide what charities you donate to?
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
The fastest intro in Money Monday's history in 109 episodes.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Yes, they did. We did over 200,000 toys in December. Wow. 11 cities. It was three weeks of my life. Every year now is just dedicated to that.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Yeah, SoFi Stadium. Oh, the NBA arena, the Miami Heat arena. We did both.
The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel 💵 109
Yeah, Miami Heat arena. Yes. That was wild. We had 1,000 kids there come onto the court. That's cool. So they got a full experience.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
You invested in Next Health, you've invested in multiple brands. Why do you enjoy investing into brands and what makes you say yes?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
God bless you. I'm wishing you luck. But let me know when you've got a couple thousand stores under your belt. You've dealt with the distributors, the manufacturers, the headaches. There's still more headaches to come. But at least I want to see you fight. I want to see you fight through the struggle first.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
the reason i like the food and beverage space is because when you get it right is a big victory there's been recent sales you guys have seen of beverage brands that have had humongous like whoa like numbers because they're getting sometimes six to ten x ebita or getting 2x gross sales let me give you guys a quick example for a large company like a kellogg's or a
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
you know the huge brands that have massive distribution in the cereal space the beverage space etc it takes them on average 125 to 175 million dollars to really launch a brand 75 million to get it going 125 to 175 to make it big where it matters to them on the bottom line so they'd rather buy Cali water for 150 million or 300 million range to save them two years and 200 million dollars they'd rather give you 300 million dollars or whatever the number is to buy it to save themselves time and
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
they're not gambling on if people the consumers like their new drink that they spend time on any money in time and they spend 125 million for example to make a new drink for two years they're taking away from their core brand like coca-cola pepsi gatorade etc they would much rather buy your brand cali water for a couple hundred million dollars to save themselves time and they know that people already like it right and they've got the distribution risk is removed right and the day they buy you it's actually free here's why they give you hey oliver here's 300 million dollars for you and vanessa we everything's great your investors are happy
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Do you rent? Do you buy? Do you lease? There's so many questions that we don't know because in high school and in college, we just don't learn those things. And we weren't allowed to talk about the households. The reason this podcast has stayed top 10 for 95 out of the 99 weeks so far is because of you guys having these discussions.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
that day their stock goes up by two dollars a share and it actually goes up by like a billion you're free right right and they call up all their distributors like hey guess what guys you're gonna start drink taking this drink they take you from 90 million in sales to 500 million dollars in sales like this yeah just by pushing the button yeah like literally nothing yeah All right.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So let's go into, we talked a bit about the making money side and the beverage side.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
We talked a bit about the making money side and some of the business side. Let's talk about investing. You invested in Next Health, you've invested in multiple brands. Why do you enjoy investing into brands and what makes you say yes?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
All right, without further ado, I want to get a quick two-minute bio from Mr. Oliver Trevina, and then after that two-minute bio, we're going to get straight to the money.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So you're out in an event.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So I tell people I only invest in companies that I can help. Right. So if you do heart surgeries, God bless you. I can't help you do heart surgeries. You make sweaters with hearts on them. I'm your guy. Right. I can help you sell a million of those. And so I try to be very, very specific to it.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Even if something is appealing to me, if I don't know the industry and I can't help them, I don't want to be what's called dumb money. I don't want to just put in 25K, 100K, 500K, put a check in and not be able to help. Yeah. I want to be able to help. Yeah. And that's why I like food and beverage space and I like this category because I can help them get more famous.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
I can help them with connections, et cetera. But yeah, it's important what he was mentioning is that if you find something that you like or you find something that you trust, you need the founder to be what I call ride or die. I need a founder that they're at the convention and at 1120 p.m.,
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
the plumbing goes out and the water breaks and it's all over the booth and it's you know the booth is flooded he's gonna show up yeah or she's gonna show up at midnight to go fix it yeah and she's gonna be there he's gonna be there cleaning it if she had to not just be like oh I'll deal with in the morning yeah you can't have that you need someone to ride or die because no matter how good a business is or how good a brand is stuff's gonna happen headaches are gonna happen problems gonna happen lawsuits are gonna happen employees are gonna leave there's always gonna be frustration situations throughout the course of a business and you need an entrepreneur that's right or die yeah
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Tell us everything.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Oh, yeah. Oh, this is an awkward one.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
so let's say you're at an event and you meet an entrepreneur she's amazing she's got a company she's doing a couple million bucks in sales she's like Oliver I would love for you to invest in my company what are the things you want to see from that founder for you to actually say you know what I'm going to put 100k into this business
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Yeah.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So at the same event, you meet this really nice gentleman who's just raised a round of funding. He's got five million bucks for his first feature film. He wants you, Oliver, to be in his first feature film. What are the things you want to see from him to be able to say yes or no? I would actually put my name, likeness, and time to be in your movie.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
12 years.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
On the movie side, would you ever do a passion project? Like, Jeremy Piven is doing the performance. And the performance is, he's on tour right now with it because it is in line to hopefully get an Oscar, or at least a nomination for the Oscar. So he's very excited. But it's taken him years and years. We talk about it all the time. And I love his passion behind it.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
And I've now gone to multiple of his premieres before. But it's because it's about the Holocaust and about a tap dancer in the Holocaust. And he cares about the story. Yeah.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Right, no coffee, let's go.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
I feel like a tailwind of energy in our society. There's stock markets up, cryptocurrencies up, people are outside and wanting to go back in life and events are full. Like people want to be around each other. What would you say to someone going into 2025 of how they can decide what their passion is? Like, how can I call it tasting it?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Go try out movies, go try out film, go try music, go try making clothing, go try music, like whatever the things that you might think about. What did you say to people like they're trying to figure out what their next thing is? How do they find their passion?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Where can people find you on social media?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Any projects coming out in 2025? Any movies?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
appreciate you being here i know you're busy traveling around the planet with cali water you're filming for movies tv shows and all these things you're working on and luckily the dog is here with us fast asleep all right guys as you know with the money mondays it's very important to spread these messages with your friends family and followers it's important to talk about money it's important to have these discussions so if you can share like comment subscribe check out oliver trevina across social media and we'll see you guys next monday on themoneymondays.com
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So walk us through, in the acting world, someone that's wanting to make money in acting, what do they do to stand out? Because there are millions and millions of people that want to act or they think they can be an actor. What are the things they can do to stand out if they actually want to get that first acting gig?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So going into switching about producing and actually investing, financing some of these films, walk us through, how did you decide that was the time that I want to make the transition to actually be on the other side of the camera?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Ladies and gentlemen, welcome to the Money Mondays. This is going to be a very fun episode because we have our first dog being featured on the Money Mondays. But that is not the guest that I'm actually excited about. I'm just happy that he's here because it's super fun. He's yawning right now. I think I might be boring him. We are here in our RV motor home outside of the toy drive.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Right.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So you mentioned starting a company. Are you referring to Kaliwater? Yeah. So talk us through, you're busy, you're acting, you're in everywhere from Mississippi to Bulgaria and everywhere in between. Why decide to start this brand and tell us about the brand itself? Well, it was COVID.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
We're doing 10 cities in 16 days. This episode is either number 100 or one Oh one. So I'm very excited for this episode with our special guests because he's got so many different facets that we're going to talk about. everything from acting, investing, founding a company, and everything in between. So we have some fun stories.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So my former life, 2005, 2009, I had a beverage. I was in 55,000 stores, 43 distributors, and I drove and flew to every single distributor. Wow. And I literally would do what's called ride-alongs. So ride-along is where Oliver would go with Cali water or I would go with my drink.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
And literally it's like a Budweiser truck and jump in the semi truck and ride along to 24 locations for the day to help them want to sell our products. And here's why. Budweiser driver wants to sell Budweiser. He doesn't care about my drink or the water or the milk or the soda or anything else on that truck besides Budweiser because that's who pays him.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
And he just gets a little bit of bonus sometimes or nothing for selling my drink.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
And so we spend the time doing what's called ride-alongs where we literally go with them to the stores, make friends with them, give them $50, $100 Best Buy gift cards, get them excited to want to be part of our brand to choose from because Budweiser had a lot of other options just like Coors, Miller, Pepsi, my other distributors. On the retail side, here's the hard part.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
But as you guys know, this podcast ranges from 32 to 38 minutes for your listening pleasure because the average workout is 45 minutes. The average commute to work is 45 minutes. So we want to make sure that you guys listen to all of this. And we have a 93% listen-through rate because of that.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Let me walk you through the reality of why Oliver has been told by some people it's hard. Let's say you go to a household named like Albertson's or Ralph's or Vaughn's or Smith's, a big grocery store, and it's January 1st. And they actually say, yes, we'd like to buy Cali water. We'll take $1 million worth. Like, oh, that sounds cool.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
But now Oliver and his investors and friends have to come up with around $400,000 to make a million dollars worth of drinks. but they want to ship it on April 1st, so four months from now. So he's got to front the money, let's call it $400,000, and he's going to be shipping it four months from now on April 1st.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
April 1st comes, the trucks deliver, they put it into the stores, now the stores want them to do marketing and merchandising displays and pay for all that. and they're going to pay Oliver for Cali Water on net 60 terms, meaning 60 days from the date of delivery that Oliver shipped. So it's April 1st. He's going to get paid on June 1st. But I don't know if you guys have tried Cali Water.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
It's delightful. And so it sells well. So let's say it sells through at like a 22% or 18% sell-through rate. The chain store's like, whoa, we love Cali water, we want more. Oliver, we'll take $4 million for the next order. Sounds cool to Oliver, doesn't it?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
But wait, he needs to come up with around $1.6 million to $2 million to make those drinks, and he hasn't been paid for the first million dollars. That's not due until June 1st, and we're in May, and now he's got to float. Do you see where I'm going here? And so when your drink does well, you need to have millions of dollars to catch up to manufacture for the distribution and wait.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
And again, on that $4 million order that he spends around $1.62 million, he's going to have net 60 terms again coming up a few months from now. And the same thing happens. But what if Albertsons and Costco and Circle K and 7-Eleven all want his drinks at the same damn time?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So make sure episodes like this you share with your friends, family, and followers because we need people in our society all over the world to talk about money. We all grew up thinking it's rude to talk about it. I think it's ridiculous to not talk about it. It's real life to talk about. What do you do with taxes? How do you ask for a salary? What do you do for accounting? Do you get a loan?
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So I did that for 1999 and 2009. I had the same brand, but I had an energy drink from 2005, 2009. We were number seven out of the 900 drinks on the market. And it's difficult.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
you were right like all these people that said don't do a beverage why didn't i do a toilet paper company you know everyone's got to wipe their ass every day i should have done that that's why dude wipes is the second biggest brand in shark tank history oh i didn't even know that they only have one investor mark cuban and they never need to raise money again there you go There you go.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Let's go up against them.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Yeah, it's good. Thank you. Appreciate it. It's important.
The Money Mondays
These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
So over the last three years, I raised $56 million for food and beverage brands and consumer products. almost all was actually beverage brands and the reason for it is i would find brands that already had 29 000 stores 16 000 stores 4 500 stores 31 000 stores those are the actual numbers And so they had something I could pour gas in the fire. If someone was starting from scratch, I'm not in.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Until the whole cartel shows up. There's six of them.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Speaking of pressure and high intensity situations, sometimes children, friends, fights do happen and there's blood everywhere. And so we've been bringing in people to teach about trauma and there's literally have fake blood all over the floor right now because it was very intense. They're training for half the day just on bloody situations, how to do tourniquets, et cetera.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Why should people learn about, well, let's just call it bloody situations.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Wow.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So, Los Angeles is under fire right now, and this episode's coming out on Monday, so I would hope that it's out by Monday, but I don't know that it will be, because some of them are not contained at all, or less than 8% contained for the big one. At this time, there's some serious looting going on.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And people have been catching... Let's not talk about the arsonist part, but the actual looting part. They're rolling deep. They're showing videos of car after car after car, like for today, for example. The Encino and...
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
tarzana fires in the middle of daytime and there was six car loads of guys just showed up and luckily there was a police barricade there and they were filming it and those guys just turned around and they smiled and waved at the camera that's how ballsy they are right now how brazen they are and they're just going to go drive somewhere else to go loot those houses
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
I think we're in for a pretty tough situation for the next month. You know, even when the fires calm down, because I think that the police are gonna be overwhelmed and I don't know that they're gonna be able to protect those households. Why is it important to be able to protect your household in these times?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So you and Bejos Kulian also have something called the Squire Program, which is fathers and sons and high school age sons, right? Talk to us. Why is it important for that father and son combo?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So Squire program has now expanded all over the country, right? That's how popular it's gotten, how interesting it's gotten. Talk us through like why the father-son element? Why not just the sons then?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
What can people do when they're not going to, if they can't go to a bootcamp or they're living in somewhere and maybe they're living international and they can't fly out here, et cetera. What can someone do? Do they go to martial arts training? Do they do workouts at home? Can they learn anything online? Like what are the things people can do in their normal lives?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Last question. It's 2025.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
feel like that obviously the tides are turning we have a new president coming in we've got new energy coming in you can feel social media is getting fixed we've gotten a lot more reality checks have been coming in and even zuckerberg recently took out you know took tampons out of men's bathrooms we hired dana white as one hired dana white to join the board we're having a lot of reality checks that have come in about you know common sense things or reality things what would you say to people now that we're coming into this new wave about how to get their house in order
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
If the apocalypse happens, you don't have to leave the house.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Well, I mean, Los Angeles literally looks like an apocalypse right now. It's crazy. There's whole cities that are decimated. There is no Pacific Palisades. It's freaking wild. It's mind-boggling to think about the inefficiencies that have happened. I could go on and on about that. All right. Where can people find you on social? What should people be doing? Talk us through it.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So what's interesting is we actually have 40% women in attendance for the last two years out of the five years. It really happened in the last two years. Why do you think that more women are coming to get trained now?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
All the same screen name? It's all Steve Eckert? Yeah, it's all under Steve Eckert. All right, guys, I want to do this special edition episode because Los Angeles is not just on fire. It's insane. And what's happening in London, people aren't even talking about enough. It's insane. People are literally getting stabbed in the streets two in the afternoon.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And it's happening left and right, left and right. I'm not talking about a few instances. Like when something happens in the media and it's like this rare situation or this one thing happened. That's not humanity. There's 8 billion humans. So when a one-off happens that's different, there are hundreds of people getting stabbed in London.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
There are hundreds and hundreds of people getting robbed in Los Angeles. These aren't one-off situations. And I think you can hear by my voice, like, I'm very passionate about this scenario. That's why Operation Blackside is such an important thing to me. It's been half a decade of being important, but now more than ever, you have to get training. You've got to learn martial arts.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
You've got to understand how to work with a gun. You have to understand what to do in these high-pressure situations because I've got friends that are literally 6 foot 5 300 pound football players getting robbed for their watches at 2 in the afternoon.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
That's nuts Because they're just so brazen there because a lot of times they're 17 18 year old kids that just know they're not gonna go to jail or they're gonna go to juvie and so the amount of stories it would take me 16 episodes of how many friends got robbed in Los Angeles Wow how many people are going through crazy situations and And so I implore you, research OperationBlackSide.com.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Obviously, if you want to come here to the ranch to train with Steve Eckert and the team here. But in your own cities, martial arts training. If you have to drive two, three hours, go get gun training. Just understand how to work with a gun. It's just super important to be able to protect your household. So visit us here at TheMoneyMondays.com. Check out Steve Eckert across social media.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
We'll see you guys next Monday. Ladies and gentlemen, this is a very different type of Money Mondays episode. I will not be talking about investing money. I will not be talking about making money. I will not be talking about how to give it away to charity. Los Angeles is on fire and it's very, very, very, very intense.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And so I just wanted to talk about some of the realities from a financial perspective of what's happening in Los Angeles and what's going to be happening over the next few years. Hopefully just a few years because it might take five to 10 years to rebuild. Tens of thousands of acres have been burnt.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And what people don't realize is how massive that is on the rebuilding side and the rules and laws in California and specifically in Los Angeles. So I want to talk through some of the business sides of these things. We all know that there's been inefficiencies with some of the politicians. I'm not going to get into governors and mayors and those type of things and what's happened there.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
What I want to talk about is the reality of rebuilding in Los Angeles is going to be very, very, very tough. It already takes way too long, one to two years, just to get permits and approvals to make a building or a house. Well, the difference is they're already overwhelmed and now tens of thousands of homes, hundreds of thousands of people have been displaced.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So from a sheer math perspective of those people that are gonna now go get an architect to design their new home,
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
hopefully get insurance money which we'll get back into later and then apply for permitting this is going to be very very intense for many many reasons the construction companies are not going to be able to handle it they're going to be very overwhelmed there's not enough architects and designs to prepare to create tens of thousands of designs right because they're not making track homes outside of people you know making apartment buildings but individuals that are going to try to rebuild their homes with hopefully insurance money there's a big problem there
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
They have to have the capital to pay for designers, constructions, redoing everything, buying tile, furniture, supplies, kitchen, like redoing their homes if they get their insurance money. And if they don't, most people don't have that type of cash.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Even if you think that they're rich and they live in a $3 million house, it doesn't mean that they have $3 million in cash to rebuild or that they would. The other problem is, well, there's been a rule that happened, a new law that happened years ago.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
that if someone loses their house in a fire, if they don't rebuild it within two years, the new property tax goes into effect of the new valuation of the home. Well, for a vast majority, especially in places like Pacific Palisades, Hollywood Hills, Malibu, a lot of those people inherited their home or bought it many, many decades ago. Let me give you a math example.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Let's say someone inherited their house or bought their house for $2 million, but they live in Pacific Palisades or Malibu. That $2 million house is likely to be $6 million, $7 million, $8 million, $9 million, $10 million, and sometimes a lot more than that.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And so they've been paying their property taxes based on a $2 million house, which could be around, let's call it $20,000 to $30,000 for the year. $40,000, $50,000, $60,000, depending on the area. If their new house takes more than two years, which it will, for obvious reasons, it takes way too long for permitting in Los Angeles.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And now they're going to be inundated at the permitting departments to try to approve these places. They don't have the manpower for it, which is very scary to think about.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
If they don't rebuild it within two years and they were normally paying, let's call it 20, 30, 40, 50 K a year in property tax, they now have to do it based on the new valuation of let's call it 5 million, 6 million, 7 million, 8 million, 9 million, et cetera. By the way, when I say these numbers, you can adjust it based on the scenario.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
their new property tax could be a quarter of a million dollars for the year. That is unaffordable, even if you think that they're rich. That is unaffordable and not realistic. And so they will likely not rebuild there. Well, if they don't rebuild there, what happens? Is that just going to be dirt? Is someone else going to buy the lot? Is someone else going to buy the lot and rebuild there?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
are outside here in the rv motorhome parked at black site ranch black site ranch was named based on operation black site we are going into our fifth year of operation black site and because of that we just happen to finish a three-day boot camp weekend with our guest mr steve eckert And so what I want to cover today is why should people get trained?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
There's so many factors from the Money Mondays concept to think about. You can hear why I'm stressed out thinking about it and talking about it. This is such a dire situation and people don't realize Los Angeles does not have the resources. And it's not like construction companies can just show up and start building.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
A construction company from Phoenix or Dallas or Las Vegas can just show up and all of a sudden be prepared to go build hundreds of homes or thousands of homes or tens of thousands of homes. It's just not like that. It's not that simple. The ones that are there that are based in L.A., they are going to be inundated, overwhelmed to try to go rebuild entire towns, whole counties, whole regions.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Schools are decimated. Mall. Remember the mall in Pacific Palisades? It doesn't exist anymore. Like, I don't think people realize what it's going to take to rebuild this place. And even if something happens, which hopefully will, that Trump comes in and, you know, they try to have a lot of federal capital come in to help with the rebuilding process and subsidize a lot of the rebuilding.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
unless they fix the permitting process, which I don't think that they will. And I wish that they would, I don't see how they will, where they would basically have to rubber stamp and approve. They could, if they trusted in approved builders, the fast forward way would be if this is a builder that's been building for many, many years and they are approved builder,
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
if they just gave them a rubber stamp, say, okay, we know that they're really good at building houses or they're really good at building apartments or the mall, for example, and they have a track record, they are rubber stamped to go build because they know that they're going to be within code.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
unlikely that anyone's going to approve that or do that, especially with the current administration in our Los Angeles area. And so I'm very, very, very concerned from a financial perspective of what's going to happen to the city.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
I don't think people realize, you know, there's a lot of these things you see in the media about it's $50 billion in damage or $60 billion damage, and it's going to probably end up being A lot more because the fires are not contained at the time of this episode. So could it go to 100 billion? Sure. We don't really know what that number is because of the rebuilding part. It's hard to grasp.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
The tourism changes a lot. Like who's going to go visit Malibu right now when some of the... iconic restaurants like Moonshadows are gone. Moonshadows that's been there our entire lives is gone. Restaurants are gone. Stores are gone. It's like just so much is gone. And so I am been racking my brain about what is going to happen and who's going to step in.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
You need so many people involved to rebuild one house.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
there's the construction company there's obviously the design the architect someone to deal with all the permitting but then within a household someone's going to deal with the the trees and the grass do they have a pool do they have who's doing dealing with the plumbing who's going to bring in the sinks who's going to bring in the refrigerators who's going to bring in the furniture
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Who's going to get the security systems? That sounds like a mundane thing. Like, oh, who cares about, yeah, it's easy to get refrigerators. Is it when if there's tens of thousands? Oh, it's no problem to put in a stove. It's no problem to put in the piping HVAC. HVAC companies are going to be, what are they going to do?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
They're not prepared to go build tens of thousands or hundreds of thousands, whatever the number ends up being, of new systems. This episode is really just for people to be thinking about it. This is not to come up with an answer right now. I've just been...
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
racking my brain about the situation of what is going to happen when these fires are contained and we finally go into a rebuilding phase and also keep in mind what happens this summer if there's more fires what happens next year if there's more fires we've seen arsons getting arrested arsonists are getting arrested left and right on camera setting fires up who knows if this happens again in one week one month six months etc it's a very scary situation because
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
We don't have the resources for the fire department. We don't have the resources from the water side, which doesn't make sense obviously because California is right on the water and there's been a lot of access to water for many, many years, but not recently. There's so many, I don't want to, this isn't about conspiracy theories. This is about math and money and reality. What are we going to do?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Who's going to rebuild this place? And we need something or someone or a group to come in. That's very efficient. with a rebuilding plan. Similar to how you saw with Elon Musk and the crew that's come in with Trump to try to basically right the wrongs and showcase to the world, especially in America,
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
The bad things that have happened or the corruption that's happened or the things that have been going on within the government. Well, that is going to happen here and specifically in California at a very massive scale. The rebuilding phase for California from businesses, homes, apartments, restaurants, malls, schools across the board.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Just think about the sheer amount of construction crews that are going to be needed. What about the cleanup crews, the dumpster trucks? There's just, you just think about what one household looks like of all the things, all the vendors, all the people involved to get all the approvals for one house and then extrapolate that into tens of thousands of houses.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And if they want to, you know, deal with insurance, get it done within two years, et cetera. I just don't see how it's going to happen. And so if you're watching out there, Mr. Trump, Elon, and all those guys that are out there, if one of your friends shows you a clip from here, I just want you to think about who can become the efficient group in the construction world to really make this right.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So when people go to boot camps, events, and learn, what is the difference for them? Why is it important to understand how to use a gun, how to at least hold a gun, shoot a gun?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
We need someone that can truly see a plan, a master architect or a master planner that can help us rebuild Pacific Palisades, rebuild Malibu. Hopefully we don't lose Encino and Tarzana because those are under fire as you're listening to this episode right now.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
I think you can hear it in my voice, I'm just, normally I can see plans for things and I don't see a clear vision for this unless a group comes in and becomes the efficient one that figures out how to do massive reconstruction. It would be very different if we were just rebuilding apartment buildings because those are all the same units, right?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Someone goes and rebuilds a 600 unit apartment building, that is different because one master planner can figure it out and that's a different scenario.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
individual houses times tens of thousands across entire counties where they all have so many different rules and also need so many different things it's just staggering who's going to provide all the sprinkler systems who's going to re-grass and re-sod all like every part of a household the concrete the door handles the doorknobs the window framings the garage doors who's going to do that many garage doors tens of thousands of garage doors or hundreds of thousands unfortunately could be the scenario
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
I just don't think we are prepared. I don't think, I know we're not prepared for the situation. And so we need to be thinking about what happens. And also if someone can't rebuild because they, let's say they don't rebuild within two years and they can't afford the new property tax, they're just not going to rebuild. What happens then to that empty lot? What happens to that person?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Do they move to Austin, Texas? Do they move to Florida? Like, do they move out of state? We're talking about so many of the wealthiest homes in America. are in this areas of California specifically, what happens if that many of them leave? They pay a lot of property tax. They pay a lot of state tax. They pay a lot of, they generate a lot of revenue and income in the, in the city.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
There's just a lot to think about. And so normally my podcasts have a very clear point and I ask very clear questions. This is really just for people to be thinking about what happens next. And hopefully the fires can be put out soon. There's a lot of pressure on the fire department to make this work. I just don't see they don't have the resources for it. And so I've been very active.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
You've seen me on social being very active about this. raising money for these foundations, getting supplies for these people that are going through very tough times and stressful times. I had over 3 million views on my post about bringing the animals here to the wild jungle. So if anybody's listening, direct message at wild jungle.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
If you know of animals in Los Angeles that need to be taken care of, preferably not dogs and cats because there's a ton of shelters for that, but any farm animals, horses, large animals like that,
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
We have been accepting any and all of those type of animals here at the wild jungle and I just People are gonna go through very tough times And so if you can help people whether they can stay at your house whether you can give them supplies Whether you can donate I'm not raising capital for anything that I'm doing I'm saying that if you research what you care about research what you think might be able to help or if you see situation that you could possibly help in people are gonna be going through very very tough times and
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
even if the magical insurance fairy shows up with checks, which they're not going to anytime soon, if at all, it's going to take a humongous amount of time to rebuild. And so people are going to be trying to find rental houses or living in hotels, living with their friends, moving out of state.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
There's just going to be so much chaos in Los Angeles, which is supposed to be the top 10 city on the planet. And right now it is under fire. And some of the counties are completely decimated. And so from a financial perspective, There's gonna be a lot going on in those towns.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And if you are a vendor that deals with any of these type of situations that you can help with the rebuilding phase, if you're out of state, maybe you should open up a division in Los Angeles.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
If you do something that's in the rebuilding phase for houses or buildings or apartment buildings or restaurants, et cetera, you may want to open up an LA office or a satellite office in Los Angeles because we need you.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
the city needs you and that could be if you deal with kitchens plumbing everything inside and outside of a household you should really consider setting up shop in Los Angeles not to monetize off a despair but the reality is we need the people we need the vendors to do it and so I'd rather you guys make money from being there to deal with the HVAC deal with the plumbing deal with the security systems deal with the houses the garage doors all the things we mentioned
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
if you know of vendors that can move there if you know of companies that can be prepared if you know of construction companies that are in los angeles tell them to load up employees tell them to get higher as many as they can humanly possible because it is coming and it's gonna be massive the rebuilding phase is gonna take years and years tens of billions of dollars who knows if it's much more than that could be 50 billion 100 billion whatever it's the number is so insane it's so hard to grasp what it's going to take
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And so I just implore you, research the situation, see if there's any way that you can help. Maybe there's friends, vendors, whatever that you might know that can just get prepared for the rebuilding phase. Because we've seen this happen around the country in different types of cities. And in Los Angeles, Literally entire communities have been burned to the ground.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And so I'm sorry that this Monday Mondays is a very different type of tone or tonality. I like to focus on very positive things, but I also like to ask real questions and talk about real situations, real topics, and nothing is more real than what is going on right now in Los Angeles. The videos I've been seeing, the videos you've been seeing online,
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
The posts that people are making, the despair of people losing their entire houses. Some of them lived them for 10, 20, 30, 40, 50 years. That's their entire life. And people are going through very, very tough times. And even just money is not going to replace it. Just getting a check from an insurance or the government, hopefully the federal government subsidizes.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Just getting a check does not fix, it doesn't even put a band-aid on losing your household, losing the place that you grew up, losing those memories. And it's tough. Even when you get a check, you don't know how to necessarily rebuild. You don't know how to hire the right architect. You don't know how to hire the right designer.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
You might not know how to deal with the right general contractor or permitting. All the things that go on with this, it's going to be very tough. And so help people when you can. Be close with your loved ones. We're going into such a great time in our society, in our economy, coming into the new presidency.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
We've felt the new wave of cryptocurrency is through the roof, Bitcoin's through the roof, stock market's going through the roof, real estate's getting better. That's why I launched the elevator mortgage at the exact same time, because it was like, okay, everything's happening all at the same time.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
There's this great wave that's coming, but now there is a damper on it from this very terrible, tragic situation where our literal city of Los Angeles is on fire. And unfortunately, at the time of this episode coming out, it's still on fire.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And so without the wind slowing down and more water showing up and more fire departments showing up from other cities, I don't know if it's going to even be contained this week. And so hopefully maybe a rainstorm shows up, which would be amazing. Maybe we can manufacture a rainstorm, which is, I don't know why we can't do that because I know that people do that in other cities and countries.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
But without going down too many rabbit holes, I just really wanted to make this quick extra episode for you guys to think about what can be done in Los Angeles, how you can help, have the conversations, and also just think about are you prepared in your city? What happens if a tragedy happens, whether it's fire, flood, hurricane? These are real things.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
so check through make sure your insurance is up to date make sure your paperwork's up to date make sure you have a go bag ready make sure you have a fireproof safe like make sure that if something were to occur because nobody expected that to happen in malibu on the ocean but all those houses are gone it is scary to see how bad it is and so no matter where you are be prepared
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Be prepared for situations. Have your friends, family, followers around you be prepared. If something were to occur, would you have all of your ducks in a row? Do you have your paperwork for your insurance, paperwork for your household, paperwork for your bank accounts, supplies, food, water, all the things you might need if something were to happen? Hopefully it never does.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
But if an earthquake did happen...
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
tornado did happen would you be prepared and you want to make sure that means you're prepared paperwork wise online wise real life wise across the board and so again i'm kind of sorry but i'm not sorry because we need to have these discussions and it's it's the reality of the situation and it is a very grave situation in los angeles so if you can support them with products finances pet products if you know of anyone that are in the construction world they're going to have a very heavy load to lift
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
and have the discussion with your friends, family, followers. Visit us at themoneymondays.com and we'll see you guys next Monday.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So when I had my daughter, I texted some of the guys in the Operation Black Site crew, and I said I would die for my family, but I would kill for my daughter.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
I love that. That's awesome. It's been burned in my mind. And a lot of people told me, like, well, once you have a child, like, your brain will change, your heart will change. And I'm not that emotional of a guy. Like, I've had 40 people pass away, so I've become numb to a lot of things the last couple years. And so I didn't think it was going to happen. And then once I held her... It happened.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
All of them were right. You guys were right. Whoever you guys were, all 40 of you plus were right. My mind changed, and it made me much more serious. I started training more often. I started working out more often. I texted all my friends, Andy Frisella, Michael Chandler. I texted them saying, I'm going to start working out way more often because of her. It changed my entire mindset.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Why is it so important, especially with the climate of what's going on in our society, not just in California, but the terror that's been happening in London, the stabbings that have been happening, the intensity that's going on, why people need to get self-defense.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
So there's four main things that happen during Operation Blacksite. I'm going to walk through each one of the four so you can talk to me about each one. There's learning how to shoot. And we use all airsoft guns here, just so everyone knows. Because we have an animal sanctuary with 200 animals, we don't use live ammunition here. So it's all airsoft guns.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
But we have a full training center over there. We have a shoot house there. The local police, K-9, SWAT, and sheriff use it every single week. And so we've had, I don't know, 40, 50, 60 times now where the police departments come in. We do it for free for them. And they were here twice this week. And they typically bring 20 to 50 guys out to go through K-9, SWAT.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
share the sheriff's and They all come here and it's great and it'll always be free to them because I want them to be to training I love you at the fire departments here as well because of what they're I mean They're saving California as we speak right now.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And so we're going to talk about not investing money, but investing into your skills, investing into your mind, investing into your life to be able to protect your household. So without further ado, I'm going to have Steve Ecker give you a quick two-minute bio so we can get straight into it.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
We're doing their best to so we do shoot training We do fight training Escape training with Chris and Carly and then we also bring in trauma So people learn about what to do in situations with tourniquets and things like that Let's walk through each one
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Ladies and gentlemen, welcome to a special edition of the Money Mondays for 2025. Normally, we're talking about three core topics, how to make money, how to invest money, how to give away to charity. But this is a special edition episode.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
on the shoot training side we kind of asked you earlier about why is it important but why is it important to be proficient to actually know how to handle a gun how to load it how to point it how to shoot it
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Right.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
What I've also noticed is that the most skilled at fighting are really good at de-escalating and they actually don't want to fight. They want to fight for fun because fighting is fun, but they don't actually want to fight in like a normal street setting unless someone is wronging them or their family. Why do you think that the people that are highly skilled are so good at de-escalating?
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Yeah, we did an episode with Vince Ritchie, and it literally showed up at his doorstep. It was three or four guys showed up at his doorstep, and luckily he'd thrown the... The video went very viral, got hundreds of millions of views. Luckily he threw the tea in the guy's face, pulled the gun out in 1.6 seconds, and was able to defend his wife and daughter inside.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Because he went through training here, and obviously he goes through training quite regularly with Tarantico and other people. And so one less training session might have been the difference of his life.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And his girls won like 30 or 40 championships.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
Mind-blowing. They're like, oh, there's Tim Kennedy.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
escaping so chris and carly teach people about escaping and i heard today i think they actually threw them in the back of trunks after they taught them how to get out of handcuffs and ropes and things like that and tying their feet together and so they go through this training to learn how to escape from some pretty tough scenarios but then they put them in a real life setting and so i actually filmed a tv show called going public and i didn't know we were filming this section and chris was teaching me about how to escape
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And luckily, I'd gone through Operation Blackside myself over the years for what had happened. And so on Going Public, you guys can watch the show, goingpublic.com. And they kidnapped me. And you'll see in the scene, but they, you know, he put a hood over my head. And I went into full defense mode. And I started spinning in circles and figured out a way to, like, escape.
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
And then, like, they threw me in the back. They had to, like...
The Money Mondays
Why Investing in Self Defense Is the Best Decision You'll Ever Make w/ Steve Eckert ⚔️ EP104
get a second guy to hold my legs down because i was like squirrelly just trying to figure out how to escape and i'm not nearly as big as you guys obviously and then they finally got me into the trunk and i broke out and i i ran 100 yard dash and jumped over the fence but anyways in those moments i was calm in the chaos because i didn't know if it was what the setting was and it was very very very intense and even when you're going through training it can feel very real because your brain can't tell the difference similar to a dream
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
I'm throwing all these different things so you can pick and choose for yourself what you like, or maybe it's your friends, significant other, your staff, et cetera, that might wanna go with you, or maybe they're not, you can't attend, or you're not that interested in it, but your friend is. Maybe your friend's a nerd that loves this,
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
or your friend loves the idea of getting military training, or your friend wants fight training, or your friend wants to be in a mastermind, you might be able to recommend to your friends, staff, coworkers, et cetera, events to go to.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Not just mine, but other events that you see across social media that you might like, masterminds that you might like, training programs that you might like, real estate events, fashion events, et cetera, that you might enjoy. Events create relationships. Events create memories that can last a lifetime. So go out there, spend more time with your friends,
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
go to sporting events, go to music concerts, etc. And make sure to check out Tony Blauer for the rest of this episode. And we will see you guys next Monday on TheMoneyMondays.com. Ladies and gentlemen, welcome to The Money Mondays. This podcast is taking place right here at Blacksite Ranch. Some people know it as Wild Jungle. There's over 200 animals over there to my right.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And on my left, right this second, is what's going on. It's called Operation Blacksite. Operation Blackside is going into its fifth year where people learn how to shoot, how to fight, how to escape. And as we sit here right now with our next guest, they're actually learning how to do tourniquets and deal with blood and trauma. It's very intense. It's very useful.
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Like year 13 or 14 now. This will be the 56th time of Elevator Night. So I'm going to walk you through expensive events and free events. And I'm going to go through the rest of the next three days. Okay, so the 100 million mastermind, I'm creating an experience. That's why it's called 100 million mastermind experience. The experience is an important word.
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
That's why I've been doing it for half a decade. And hopefully we'll keep doing this for many, many decades because it's important for you to get training.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
to learn how to defend yourself and become a human weapon since i just said that you might be leading into who our guest is today he has over 40 years of experience teaching people teaching the military teaching government teaching ufc fighters teaching trainers teaching civilians and everyone in between how to better improve their skills whether they're beginner advanced intermediate or even at the championship level how can they get better
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And so without further ado, I'm going to have our guest, Mr. Tony Blower, give a quick two minute bio so we can get straight to the money.
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So what's interesting is I've asked some of the most household name athletes, some of the greatest fighters of our time, this exact question about the word fear. And you hear Mike Tyson, and Mike Tyson explains that he needs fear in order to step into that ring. He is afraid. He does have fear.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And he uses it as fuel to go inside and become the champion that he is and become a ferocious beast that he is. I asked Oscar De La Hoya. He said, I wouldn't be who I am without fear. He said, if I go in there being cocky, I'm going to get knocked out. Right? Yeah. When I say to you the word fear, what do you think about?
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
A lot of masterminds are in a local ballroom at a hotel or they're at someone's house or at someone's office, which is fine because people are getting the learning experience or the networking experience. I'm trying to create an experience that people remember for the rest of their lives.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So I'll bring in Mark Wahlberg and Floyd Mayweather and Kevin Hart and celebrities, entertainers and performers for these experiences. Or I'll go get crazy venues. I'll go get the Diamondback Stadium or the Dallas Cowboys Stadium or places like that to create experiences.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So I'm going to tell you guys a fun story about George St. Pierre. He actually changed my entire mindset on sponsorship and endorsement deals. He sent me a pitch deck many years ago and he had won like back to back athlete of the year, not just in fighting all sports. And in this pitch deck was a photo, an image of his entire body head to toe.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And then it showed price points for each part of his body. So the hat, it said $100,000. Sunglasses, $250,000. Mouth guard, $50,000. Shirt, $500,000. Watch, you get the point, shorts, et cetera, down to his shoes. And it had a side note for stomach, and it showed drinks, Food, snacks, protein. Different things that he would consume. On the left, it showed travel.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Would he get paid for a backpack, for an airline? Things that he would do in his life. And this has been burning in my mind ever since.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
That head to toe, there's an endorsement deal. And every part of it, and I literally use it in speeches and discussions. We're talking with influencers, celebrities, athletes, everyone. I'm like, let me tell you about George St. Pierre.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And I use this story. So when you mentioned his name, boom, it comes to my mind. Yeah. How to do endorsement deals.
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Even though it's less than 100 people in this group at all times, I will create this experience because people create memories that will last them a lifetime and build relationships. But with this group creates a lot of power. I always am able to raise a lot of money for charity through this group, which is really, truly important to me.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Each time that I throw this on the second night of the event out of a three day event, we do either a charity poker tournament, a charity dinner, something to raise money for an orphanage, something to raise money for the toy foundation, homeless, things like that.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So typically we talk about investing into businesses, talk about charity, things like that. I want to talk about investing to yourself. Why is it important for people to invest into learning self-defense, whether it's martial arts, gun training, or a combination of all of the above? What can people be doing? Why should they be doing it for themselves and for their households?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And so I'll tie in whether it's my charities, friends' charities, or respected charities, a way for us to raise a couple hundred thousand dollars in these environments. Why? Well, if I'm gonna bring in 70 to 100 people that have either access to capital themselves or access to capital from friends, I want to use that power for good.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And so that's why I try to forcefully get them excited to want to raise money through either a charity poker tournament, a charity dinner, et cetera, through an experience to be able to raise money for, like I said, orphanages, toy drives, things like that, or the homeless.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
This has been truly important to me to incorporate it because the butterfly effect of what happens if during a live event I can raise money for a charity,
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
also they've got their phones out they know other people that might be able to donate or share on social media etc the butterfly effect is very powerful if i can use that mastermind for good all right so then that night tuesday night march 11th is elevator night in miami we have a venue that can hold hundreds and hundreds of people again it's totally free to attend you can visit elevatornight.com depending when you're listening to this you could actually send people to that event if you're listening to this on monday or on tuesday
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So you guys can see what we've been talking about, Operation Blacksite. You can go to Instagram. It's at Operation Blacksite on Instagram and social media. And then also OperationBlacksite.com. You can see full details. Okay. The Spear System. You've been teaching the Spear System for many, many years all over the planet. What is the Spear System? Explain, break it down.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And where can someone go find or research or hire you or book you or come to get training, et cetera?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Now, why do I throw a free event 56 times? This free event cost me 20 to $60,000 on average to host. Why would I do that? You can do the math. 20 to 60,000 times 56 is a lot of freaking money, a lot of time, a lot of energy. It is my way to get entrepreneurs together in each city. I've thrown this all over the country.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
At $20?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
You're basically a billionaire.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Not the F word.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
I've done a couple overseas because I want to get entrepreneurs into a room to meet with investors, meet with my local friends, local ballers, local influencers,
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
they can all network with each other these events are very short they're just a four hour event typically it's about two and a half to three hours of content so speakers on stage the rest of the time people are networking before in the middle and afterwards but through this we've been able to help raise money for companies been able to create a lot of jobs create a lot of investments create relationships that led to people creating babies
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
from these events. It's really fun to just bring people together so they can network and deals can happen. Relationships can happen for friends, couples, businesses, partnerships, and everything between just by bringing good people into a room and having these four hour networking events. You can host an event just like this in your town. Totally for free.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Whenever you might be listening to this, it might be a little bit after the fact, but you'll be able to see across my social media what I'm talking about in real time. So let me walk you through real life. First of all, it's in Miami. I'm throwing what's called the 100 Million Mastermind Experience. I started the hundred million mastermind back in 2019. So we're going into our sixth year.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So where can people find you on social media? Where can they find your website? How can they get ahold of you?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Alright guys, it's really important to have these discussions with your friends, family, and followers about learning self-defense. So if you can go to martial arts training, if you can go to gun training, if you can go to gun range, learning something, at least having some basis. Obviously we'd love to have you here at Operation Blacksite, but in your own hometown, wherever you are in the world,
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
You can charge if you'd like, but I host this one for free. And you can get people in town to go to a real estate event, a car event, a fashion event, a makeup and hair event. Whatever it is that you might be passionate about, pickleball, poker, basketball, a running club, etc. Getting people together is very powerful and you can do it for free. Now, let's go to Wednesday, March 12th.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
There is people that can teach you martial arts, shooting, self-defense, etc. So at least you have some type of a basis. Because what you don't want to do is the famous quote from Mike Tyson, everyone has a plan until you get punched in the face.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So going through experience, going through the back and forth, learning from people that actually know what they're doing can literally change your life and hopefully save your life. God willing, it never happens. But if it does, you want to be at least somewhat prepared for those moments so that you know what to do in those situations.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
All right, guys, this was a very different episode where we talked more about investing to yourself, into your mind, and into protecting your household. And oftentimes we overlook it until after the fact, after you get into a carjacking, after you get robbed in Los Angeles, after you get into a random stabbing in London or New York where it's happening now. You do it after the fact,
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
it's mathematically unlikely that you're going to be the one that gets robbed again or get stabbed again you know it already happened to you like unfortunately and so you it's not that often you hear someone get like carjacked twice right um there are definitely women that have been raped multiple times because that's a much more intense thing and it's uh more more focus happens there but the actual like robbery shootings and things that we see oftentimes happen during tourism or in certain cities certain territories
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And so getting the training beforehand rather than after the fact is very critical, similar to trying to be healthier before you go to the hospital rather than fixing it after the fact. So the more things you can do to be preventative, to learn, is critical. Have this discussion with your friends, family, followers. Maybe take all your staff, your coworkers together, go out there and do some
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
martial arts training or a day at the range just getting comfortable with it and then if you can actually spend time where you like it then obviously be great if you can get into more intense training because this is a lifelong mission you don't just learn once on a one day thing or a two hour thing here and there this is part of your your daily life because at any moment your whole life can change
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Appreciate you guys listening. Check us out at themoneymondays.com. You've been helping us stay in the top 10 for over 110 weeks in a row. So if you can, comment, like, subscribe, share. Check out Tony Blauer across social media and we will see you guys next Monday.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
That is going to be Aspire Tour. Aspire Tour is going to be around 2,500 to 3,000 people. This is a large format event. You guys can visit AspireTour.com. And by the way, if you're listening to this before Wednesday morning, go to AspireTour.com. You can use the free code elevator and you can get silver tickets for free. And if you're not in the Miami area or Fort Lauderdale area, no problem.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
You can send your friends, family, followers, etc. The free code elevator for AspireTour.com. This event has A-Rod, Alex Rodriguez, Gary Vaynerchuk, Gary Vee, Cody Sanchez, Dave Meltzer, Andrew Cordell, the founder, Eddie Wilson, the co-founder. You have a lot of powerful speakers up on stage like Tim Story, etc. Aspire Tour goes once a month all throughout the country.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
This is, I think, number 20 or 21 or 22 since the company started. Aspire Tour is a very powerful tour that helps bring entrepreneurs together to learn in a one-day format event. It runs from 8 a.m. to 6 p.m. Aspire Tour was started by Andrew and Eddie.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And then five months later, I came in to help bring in influencers, celebrities, speakers, et cetera, marketing, different venues, different people, different characters, sponsorships, et cetera, to help with the brand. Andrew and Eddie had already built a machine and I just added my gasoline to their fire. So then that large fan event happens. So let's call it 2,500 to 3,000 people.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
That night is a dinner. We call it the VIP dinner with Dave Meltzer. Dave Meltzer often travels with Aspire Tour to speak at the events and to host a VIP dinner after the fact, typically for with 50 to 100 people. Those networking dinners have happened all over the country. I've known Dave Meltzer for many, many, many, many years.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
We went to the same high school together called Patrick County High School. Different times, obviously. But Dave Meltzer has built up a very, very impressive career. You should check him out on social media. And these VIP dinners are a great way to network as well. You can notice the theme. Masterminds, Elevator Night, Aspire Tour, Dave Meltzer Dinner are all about networking.
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Bringing people together, stuff happens. Magic happens, deals happen, and everything in between. Thursday, March 13th. In the daytime, we're gonna be taking over Garrett White's mansion. Garrett White is my partner on what you might have seen me recently post about for May 17th called Man in the Arena Tour. We're taking over the Maverick Center.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
I've done events at the Maverick Center twice with a guy named The Muscle. We threw what's called Limitless Arena together at the Maverick Center. We had over 7,000 people, over 6,000 people on the two events that we threw there. Coming up with Garrett White is going to be called Man in the Arena Tour is also going to be at the same Maverick Center venue coming up May 17th.
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
ladies and gentlemen welcome to the monday mondays this will be a solo episode and i'm going to go over with you live events and the business of events as you're listening to this episode i'm about to starting tomorrow throw six events in a matter of three days so the 13th march 11th sorry march 11th to march 13th i'm throwing six events tuesday wednesday thursday this episode obviously comes out today on monday
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The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
I'm very excited about it. So we'll hopefully get around the same 7,000 people into that facility. You should check out Garrett White on social media because he's been doing fantastic content. He has trained over 70,000 men over the years through his programs and coaching programs.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
It's $100,000 per person to attend for the year, three weekend events. So March 11th to 13th is the next weekend called the fulfillment event for the first one for 2025. Now, Why would someone pay a hundred thousand dollars to be part of a group? And why would they, some of them do it for year after year after year. Some of them have been in the group since 2019.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So on Thursday, March 13th, we will be taking over his mansion and we will be hosting the 100 Million Mastermind Experience in his backyard where people can learn, have some amazing speakers, some networking sessions, and what's called breakout sessions We take small pods, let's call it five to 10 people from the group, and they go venture off into different parts of the house.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
And they're going to actually meet and talk about their businesses, their careers, things that are going on in their world, their problems, their situations. So in these small five to 10 people groups, these little pods, people can have amazing, amazing outlooks on life and learn from other people that are in the group. That night, we're going to be doing a yacht event.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
That yacht event is also going to be for the 100 Million Mastermind Experience members. So you can see the very different tiers of things. Also, I didn't mention on Tuesday night, after the elevator night, I'm running over because Aspire Tour is doing an influencer event. They're doing an influencer event
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
from 7 p.m to 10 p.m elevator night is 5 p.m to 9 p.m we'll probably run that to 10 p.m also just because there's a lot of speakers that are going to be there at elevator night but aspire tour is having an influencer event because they are going to be doing this summer a virtual summit a three-day challenge and so they want to bring together influencers and affiliates over to a mansion also in miami
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
and it's gonna be at Chris Vasquez's house. That event is for influencers and affiliates to learn about this virtual event so they can be a part of it. And the lineup for that virtual summit is unreal. A lot of the people you heard me name for the actual Aspire Tour are speaking there. Plus, almost every judge from Shark Tank is gonna be speaking.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
The lineup's just really impressive of who they got for it. And so it's gonna be very exciting. They'll be posting about it this week, actually. The ads just started for their virtual summit. It's a three-day challenge. And they do a great job doing that. So Andrew and Eddie will be leading that up. Okay. Why am I doing this whirlwind?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Why is there half a dozen events in a three day period, free events, influencer events, yachts and mansions, you know, large format, 3000 person events, a free elevator night. Why is all this thing happen? VIP dinners, et cetera. Well, I am compounding on my relationships. I'm going deeper in different relationships. I'm building new relationships and I'm gaining a lot of social media awareness.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
A lot of deals happen. A lot of business happens, et cetera. I've been doing this my entire life. And so whenever when someone asks me, what is your one superpower? My answer is always the same. I say it's my cell phone. Whether I want to get a restaurant reservation or I want to invest into a restaurant, I'm one text message away from a relationship.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
so i like to throw events from free to expensive to charity events to business events to everything in between because i want to bring people together in between there by the way this three-day whirlwind i'm going to be inviting the local miami friends local miami influencers local miami ballers local miami models local miami different characters to come to different parts of these six events
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
The ones that fit them, I will invite them to. I'll invite everyone to elevator night, obviously. And the ones that fit to come to an Aspire tour or a VIP dinner, etc., I'll be inviting them as well. Now, why would I do that? It's the same concept. I'm going deeper in certain relationships. I'm spending more time with people that I want to see. And I try to do this in every city that I go to.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
But during this whirlwind, March 11th to 13th, You're going to see a ton of social media and be able to actually watch in real time everything that we just talked about. From Elevator Night, Influencer Event, Aspire Tour, VIP Dinner with Dave Meltzer, 100 Million Mastermind at Garrett White's house, the Yacht Event, and everything in between.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
It's because the other members in the group are typically doing 10 million, 20 million, 30 million, 50 million, a hundred million dollars in sales. And the instructors have either done over a hundred million in revenue, spent over a hundred million on ads or been seen by over a hundred million people.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
It is very, very useful for people to watch what am I up to so that you can pick and choose for yourself. You might want to throw a meetup in your city or you might want to throw a meetup in a city that you're going to. You might decide that you're super, super deep in real estate and you want to throw a real estate meetup.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
You might just want to get people together to build your, you know, your Rolodex, build your contacts up and you just moved to a new city. You just moved to Miami or you just moved to Chicago. You just moved to Austin, Texas. Great. You could start a running club. Your running club is every Saturday at 8am, you guys go running.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
The first time you've got 4 people, then you've got 11, then you've got 22, then you've got 30, then you've got 100, and now you start to meet all these people in town. You don't want to go running? Great. You can do it for poker, chess, pickleball, basketball, football, whatever you want.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
It doesn't cost you anything to do, but if there's a certain sport that you like, or a certain game that you like, or a certain thing that you like to do activity-wise, It could be yoga, breath work, whatever, surfing. You can get people together and you can start to build your network. It is fascinating what happens when you build your network.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
The fastest way to success is through working with other people. It's through relationships. Let's say you needed to find a manufacturer. Right off the top of my head, I know, oh, Paul Schrader, Minimus. That's a great warehouse. It's a 3PL warehouse. They have over 100,000 square feet. You should talk to him. He knows everyone here. Oh, you need a clothing manufacturer?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Oh, you should talk to Verid. Her family, Verid Nisim, they have an amazing company, downtown LA, 300,000 square feet. Every word that I say out loud or you say to me, I know someone that fits. Warehouse, manufacturer, real estate, design, website, accountant, lawyer, anything, any topic that you bring up to me, I've got someone in my mind and you probably do too.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
Now, what I'm trying to do is become closer with those people. I'm sending them deals, inviting them to events, building relationships, posting on social media, texting them memes, texting them when things are relevant to them, texting them happy birthday. I'm trying to build relationships with all the things that I'm doing.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So as you see me go crazy with six events in three days, just understand the basis behind it. I want to build my network, I want to build my social media, I want to bring people together, I want to create deals, and I want people to be introduced to each other for the butterfly effect, for them to go off and do things. Because that to me is almost like a form of charity.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So the a hundred million mastermind experience is a way for people to surround themselves with other entrepreneurs and business owners. Now, Literally the same night, I'm throwing a completely free event called Elevator Night. I've thrown Elevator Night 56 times completely free. No tickets for sale. No sales on stage. I don't even bring in sponsors. I just pay for it. What is that?
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
If I can create investments and deals and partnerships and friendships and they go off and do all these other things, the butterfly effect stem from me. And it can literally change the world. I have watched friends go off and do amazing, amazing companies and businesses by meeting each other at elevator nights.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
I've obviously watched people at the 100 Million Mastermind create big businesses together, huge partnerships, help them fix things and make them more efficient. And also, as you're thinking like, dang, did he say $100,000? I also have a $20,000 mastermind with Tai Lopez called the 20 million mastermind or 20 mil. So we call it 20 mil mastermind. You can see the website, 20milmastermind.com.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
For 100 million mastermind, it's 100mme.com. So 100mme.com. You can also see the social medias for all of these. For Operation Blacksite, which Operation Blacksite is going on right this second. I'm here at Operation Blacksite. You're going to hear on this episode, Tony Blauer. Tony Blauer has been teaching for over 40 years self-defense.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
So he's one of the instructors at Operation Blacksite, which is literally happening while I'm sitting here talking to you right over there. It's a three-day experience. We've been doing it for five years. So we do it every month here at Blacksite Ranch.
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
right there's the wild jungle so wild jungle there's 200 animals over there but on the left side of where i'm pointing at there's an entire shoot house obstacle courses military training type sections for operation black site you can visit the social medias at operation black site or the website
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
operation black site.com so we're going to transition from right now to the next part of this episode it's attached for you you got a two-for-one special with our guest tony blower during his 40 years he's taught the military the government police department civilians everyone in between how to become more efficient at self-defense through what he calls the spear system so make sure to check out tony blower for the next 34 minutes after i'm done talking here
The Money Mondays
The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP112
when you go out there and you are deciding to either want to throw events you want to consume content of an event you want to be an attendee of an event you want to go to a mastermind throw a mastermind join a mastermind learn about a mastermind etc check out my social media check out the different pages and accounts just go down the rabbit hole and see what you like you might want to go to free events you might want to go to masterminds you might want to attend operation black site you might love the idea of aspire tour elevator nights
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So that kid, he got over it. He went and knocked on 20 doors, 20 doors, 20 doors, 20 doors every single day. Started making 10, 15, 20 grand a month during that summer. Boom, made $100,000 in four months. How, going on to the next part of their journey, do they not get the ego that they're like, I'm the boss or I'm the best at this thing?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
rather than just kind of being capped in it yeah all right so they made some money they grew up 18 year old now he's 25 26 had his first kid made some money saved up a couple hundred thousand dollars why do you think it's important to have a charity element into a sales organization or into a corporation
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So 14 years ago, actually right behind that door, there's 300 backpacks and every backpack has 150 items inside. Okay. I started that 14 years ago. We've given out 6.5 million items so far to the homeless.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Give us the fast forward version.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Anywhere in the country. We've done a little bit overseas, but the customs doesn't like it because there's 150 items inside.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So we do half food and drinks, the other half is like cleaning supplies, a poncho, a watch, a sleeping bag, sunglasses, duct tape, socks, etc. And then 11 years ago, we started a toy drive. We had eight of us volunteers wrapping toys on the floor. This last year, we broke the Guinness Book of World Records in December. For over 200,000 toys. No shit. That's awesome. We covered SoFi Stadium. Yeah.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And then we did the Miami Heat Arena. Yeah. Had 1,000 kids show up there. Anyways. So that's called the Trina's Kids Foundation.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And then in between there, I help other people's charities.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
I do Steve Aoki's charity for the last six years for mental diseases. Yeah. We do a Thanksgiving food drive. We do a report card day. We do a back to school drive. Yeah. The fires in Los Angeles two weeks ago. How was that? It was intense. It was intense. I was watching this. It's crazy. We raised four semi trucks of supplies in a day.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So when we see situations, I like to incorporate charity into each business and into each event because of the butterfly effect of it. In Salt Lake City, we started this thing called the $100 Tipping Club, which isn't charity, but has a charity element to it. So it's with Jimmy Rex and those type of guys that are all in Salt Lake City. And during the shutdown,
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
we said hey get five ten fifteen year friends together and just go pitch in a hundred bucks each and surprise the waitress yeah half the money goes to the waitress okay the other half goes to the staff that's cool and then thousands and thousands and thousands of people started just doing it and tagging us and now it's much bigger than us yeah they have no idea we started it's fantastic
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Yeah. So the final question we ask on this up on every episode and we've never gotten the same answer is One day hopefully it's a hundred years from now. It's finally time for Jimmy to pass away But along the sheets a little bit older then But on the journey, yeah Maybe billions of dollars, hopefully What percentage of that net worth do you leave to the children? I?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Why do companies or organizations need to hire someone like Seventh Level? Why do they need a company like yours to help their sales training? Why don't they just hand out a bunch of sales books?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So each time I think about it, because I hear, I've done this 110 episodes, and I hear a different answer every single time, by the way.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
From 0% to 100% and everything in between.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And different variations and versions. So... I want my daughter and if I have their children to be a good steward of capital that I would trust in them enough. But I think that their age group definitely matters.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So in theory, I could give them 100% of it if they're going to also then have to use a portion of it for our charity efforts in our foundation to deploy it. But my job as a parent along the way is to train them enough that I believe that they will be a good steward of capital and not get hundreds of millions of dollars and become like a lot of the stories that we hear.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Yes. Yeah. But ultimately. there's a lot of charities and people in my life that along the way that they would get portions as well. So it would never be a hundred percent to just my daughter, for example, because there are other family members and close people that have helped me part of my journey. There's also some people that work with me that I would feel like they're part of my journey.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Yeah. and so i i don't know the exact number it's at least 50 yeah okay and it would never be in one shot yeah i'd rather them get it it's not very smart yeah you put it in a time actually keep a lot of it in you know the generation of wealth right that's what it's all about and my goal would be that i
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
grandkids and grandkids and grandkids could actually feed off it and they'll probably never know who I am just because you probably don't know who your great-grandfather is. You might know the name but not actually. Like the Rothschilds? Right. Yeah. Smart. There are ways to structure that but it's been fascinating to hear the different answers because some people are flat out 0%.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Some people are totally 100%.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Something happened. I can understand that they might feel like okay, they get 0% for whatever that personal reason is Yeah, but these people that have like a four-year-old and a 12 year old you're not mad at them So like you don't have like a animosity towards them There the reasoning has been mostly about the fact that they didn't have money when they grew up.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Well, I didn't have money when I grew up either, so what?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
It's for everyone else, not for me.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
I've also thought about... popularizing the concept actually this year about actually doing it while you're alive because what happens is let's say you pass away hopefully 100 years from now let's say with modern technology you pass away at 150 years old whatever the number is your kids at that point would be
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
50 60 70 89 years old right so them getting the money then is not as relevant as getting it when they're 26 buying their first house with their husband or wife right yeah buying at 32 yeah 38 etc when they go through junctures they don't need it as much when they're 50 if they do obviously that's different but for the most part um i think there's an interesting reason or an interesting concept of actually doing it while you're alive and actually seeing them
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And also testing them.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Have you ever thought about this? Almost all the business owners and entrepreneurs that we know, not one of them actually grew up rich.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Like if you really think about the storylines of like, I'm sure there are one offs. It's not like it's impossible.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So I'm interested about this generation because our generation back in our days, there wasn't really like wealth that way. We didn't have the stock market the same way. Cryptocurrency didn't exist. People weren't, their 400K house didn't become 1.4 million. That happened later. The wealth that's been generated over the last 20, 30 years has extrapolated to such a massive number.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And people just didn't have that type of money back then. I'm very interested to see in the new generation, especially in the next 20 years, in the next 10 years actually, the amount of people that are senior citizens that are going to be passing away or giving away their companies or selling their companies and giving that wealth away is, I forgot the number, but it's trillions of dollars.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
That's never happened before. And so very fascinating to see what happens with the massive amount of divorces. So a lot of women are getting this huge amounts of capital and how do they then distribute that capital when they didn't have careers, right? What do they do with that money? And the people that are inheriting a bunch of money didn't necessarily have any money along the way.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
They grew up in a household but didn't actually have the capital.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Where can people find you across social media? Can they check out your companies, your life, your podcast? What's going on in your business world?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
All right, guys.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
It's important for you guys to have discussions with your friends, family, and followers about money. We all grew up thinking it's rude to talk about money. I think that's preposterous. We have to be able to talk
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
about credit scores loans taxes payroll salary what happens if my friend borrows money what do i do we have this is real life you've got to pay bills whether it's your insurance your food your groceries your life and health money is part of your real life there's nothing rude to talk about it and we have to have these discussions so talk with your friends family and followers check out jeremy lee minor across social media visit us at themoneymondays.com and we'll see you guys next monday
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So if there was 10 sales reps in this RV motor home with us and three of them were, you know, fancy college grads, they went to Harvard and Yale, et cetera. These three, you know, they grew up in tough times and these three got training. What are the differences between real life for humans that maybe have college education, no education,
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
I love that. So as you guys know, we cover three core topics, how to make money, how to invest money, and how to give it away to charity. Our next guest has built up one of the biggest companies in the sales industry category. I'm going to talk to you about why sales are important, why the skill of it is important.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So someone out there is listening. They're 18, 19, 20 years old. They're about to go to college or they're leaving college and they want to get into sales. What should they be thinking about or researching or learning about going from dabbler first before they get to master? What could they listen to, learn, read? What are some things you'd recommend?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And then once you make money from that, what should you be considering investing into? And then we'll end off in the charity realm as we wrap it up. As you guys know, these podcasts range from 32 to 38 minutes for your listening pleasure. We have a 93% listen-through rate because we keep the podcast under 40 minutes.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
so someone did it they went out there they got a sales job they're selling high ticket or they're selling for a certain niche like medical insurance or something and now they're making money they're making eight grand five grand ten grand twelve grand a month let's transition in the investing side once they've started to save up some money why is it important for someone that's making six figures a year why is it important for them to actually be investing their money instead of buying a second car and a third watch a third watch yeah
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
ladies and gentlemen welcome to a special edition of the money mondays we are here inside of the rv motorhome parked in beverly hills california and our next guest happened to be in town which is the whole concept of the rv motorhome so i can drive to areas where people are and it removes the friction of trying to go to a standalone studio i'll just show up you know i'll just go to your business i'll go to your office i'll go to your event go to your workshop whatever
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Since the average workout is 45 minutes, the average commute to work is 45 minutes, we keep all these episodes under 40 minutes for you guys to be able to listen to all in one shot. This one, you're going to want to listen to multiple times. I can already tell because every time I've been talking to our next guest, it's been blowing my mind of what he's built in the sales category.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So now they're really doing it. Now they're making 200 grand a year, 300 grand a year. But. companies start trying to prospect them. Companies start trying to kidnap them to come work for them. Sell solar for me, sell insurance for me, sell roofing for me, whatever. How do they decide or try to learn about or figure out what industry should I be selling in?
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
Not what industry to go sell in, but like how can they try to make decisions
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
So they're at the company and they start to become the shining star. Like our friend over here becomes number one in the space. Yeah, yeah, yeah. How do you deal with the other staff when it comes to jealousy, pointing fingers, rumors and gossip when you're trying to be focused on being the sales but there's things going on within the office or back in...
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
And to me, sales cures all. You've heard the famous quote from Mark Cuban,
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
All right. Real life scenario. Yeah. 18 years old, fresh out of high school. They're living in Salt Lake City and they're going to go work for Vivint, but they got to go knock on a door.
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
i say it over and over and over in your business if you have more sales guess what your marketing team's happier your investors are happier your clients are happier your manufacturers are happier everyone involved in your business is happier and feels better sales cures all it helps invigorate the company and so i'm very excited for our next guest mr jeremy miner if you could give us a quick two minute bio so we get straight to the money geez what would you like to know
The Money Mondays
Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How 💵 EP108
How do you remove the fear of walking up to a stranger's door and then go do that 20 more times in a day?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
That's really cool.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So on the investing side, people also need to invest into their minds. You know, we are both proponents of books, masterminds courses. We buy them, subscribe to them, and we also own them. Both of us have them ourselves and we both speak at each other's events and you've got clever summon all these major events over the years. Why should people be investing into their minds?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So Garrett White and us, we just announced the Man in the Arena Tour. It's coming out May 17th at the Maverick Center. We're going to have thousands and thousands of men in that room to hopefully change their lives. And then September in Miami, December in Phoenix, in your area. You've invested a lot into Clever Summit.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
These are 2,000 person, you know, give or take 400 people, 1,600, 2,400 people, et cetera. Let's just call it 2,000 people size events year after year after year. Last year you kind of retired it. I think you're going to bring it back. We don't have to unveil that right now, but I think you're going to bring it back at some point because you should. It's just a great name, a great brand.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Why do you invest so much money, time, and energy? Because it takes months of headache and energy to go fill up 2,000 people. Why did you do it? And why is it important for people to attend events like Clubber Summit?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So you host your own mastermind events, you speak at my masterminds, you attend masterminds. Why do you think masterminds are a good investment for people that are doing 1 million, 5 million, 10 million as they're scaling in their business? Why do you think they should be investing in the masterminds?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So on the charity side, why do you think it's important for companies, especially company executives, to have some charity component to build culture within their staff?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So the last question is a question I ask on almost every single episode, but I've never gotten the same answer. So Cody Sperber, you're going to go out there and make hundreds of millions of dollars, maybe billions of dollars in the real estate category. The flooring business goes to become humongous. You do it two, three, four times, and you've amassed all this wealth. It's time to pass away.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
What percentage of that net worth do you leave to Hudson and the other kids?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So where can people find you across social media, the business, floor daddy and everything between?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
All right, guys, you're listening to the Money Mondays. We all grew up thinking it's rude to talk about money. I think that's ridiculous. You have to talk about money. Have hard conversations. Have a daily moment with your past, present, and future. What do I mean by that? People that you haven't even met before, you've got to be comfortable enough to talk to them about money.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Because you're going to have bills, insurance, payroll, taxes, borrowing money here, paying for leases. There's so many things that go on in real life. Money is just a part of our life. Some people try to say money is the root of all evil. Sure, there's a tiny portion of that.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
But truly, there's nothing evil about paying for your family to go on vacation, paying for medical bills for family members, paying for food, enjoying yourself, and paying for the fundamentals of your daily life. So share the podcast, like, comment, subscribe. Check out Clever Investor across social media. And we will see you guys next Monday on Money Mondays. dot com.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So on the Money Mondays, we cover three core topics, how to make money, how to invest money, how to give away to charity. On the make money side, how can people make money in real estate? I know that's an open-ended question because there's 15 different ways.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So when you mentioned wholesaling, what the heck is that?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Ladies and gentlemen, welcome to the Money Mondays. As you guys know, we typically have this podcast inside of an RV motorhome for over 110 episodes. However, these last five episodes have been done here in the studio called Move. Why? Why am I here? Why am I doing a studio when I'm always doing it inside of a motorhome? Because we're in Miami.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Very cool.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
All right. On the make money side, you've got a business that is doing so well in commercial real estate. You have your education business. Why get into floors? Why start floor daddy?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So the reason I have so many different companies and investments is because I have an operator, a CEO, a quarterback. When you started Florida, did you decide someone's going to run it? You just said you don't really run it. I don't run any of my companies. I have a CEO or a quarterback running each one. What did you decide when you were doing it?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Just through six events over the course of three days, which is insane, and a lot of the speakers are here. And one of them has been my dear friend. He's been part of... speaking at masterminds, hosting his own masterminds, hosting his own summits, 2,000-person conferences left and right for many, many years. And he's been getting deep into other types of businesses. He has a flooring company.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So you keep mentioning marketing a lot. Why should people consider spending money on marketing? Or more money on marketing.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
He has a commercial development company doing like $155 million. He's got so many things going on. And so without further ado, I'm going to have Cody Sperber, the Clever Investor, give you a quick two-minute bio so we can get straight to the money.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So I have a really serious question. So earlier you mentioned the Tesla robots coming into the house. Would you actually trust one with the power tools inside your house?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Yeah, I don't know. That's a weird question.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
I wouldn't want a robot to hold power tools. Yeah, that would be kind of a weird thing. They learn so fast, I don't want them to think about something nefarious.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
All right. So we talked about the making money side a bit. Let's talk about the investing side. Why? You mentioned earlier about not paying taxes and being able to do that through real estate, not just not paying taxes. You're doing it because of real estate implications.
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
Can you walk us through that whole concept of like, why should people consider buying a real estate and what that can do for their taxes?
The Money Mondays
How I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber 🏡 E116
So on the investing side, people can invest into cryptocurrency, NFTs, businesses, small businesses, stock market. Why real estate? Why is that something you've dedicated your life to to focus on real estate?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Another $8 million. Exactly.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
You live on the side of a mountain overlooking the ocean.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
So what Pavan just mentioned about the supply and demand was really interesting. There literally is no more beachfront property, if you think about it. There's no more beaches being made just the way it is. And so beachfront property in this example, the reason it's going to keep going up is the supply does not grow, but the demand does.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
What's also interesting is, and especially somewhere like California or New York, certain areas that we are a couple million units behind from apartments, houses, etc. And people are living a lot longer and people don't talk about this part. Before, when we grew up, parents lived to around 73 to 75 years old. 75 for women, 73 for men. Now it's a lot higher at 81 and 83.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
But your children, if you're listening to this, have probably lived to over 100. Some of them 105, 110, 120, God bless them. Because when we grew up, every corner was 7-Eleven, Burger King, and McDonald's. Now there's Whole Foods, Erewhon, smoothies, cold plunges, saunas, mental health awareness. We didn't have any of that stuff growing up. We had burgers and smoothies and 64-ounce Slurpees.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
That's why I like to tell people what you're in for, how long it's gonna be so you can make decisions on your timing and travel schedule. All right, without further ado,
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
and we didn't have an equinox in every corner in 24-hour fitness like it didn't exist as kids we had one gym that you might have to drive 15 miles to and no one cared because there was no cell phones now everyone's obsessed with working out so i say that because if your kid lives to 106 that's probably why this podcast exists they have to invest they have to own real estate they have to have way more capital because if they want to retire at 65 to 75 but they live to 106 they need 30 or 40 years of money saved up
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
where before sad to say you only needed like five or ten years because people mostly passed away let's call it 73 to 83 years old and so on the real estate side if there's millions of units behind and there's no chance of catching up by the way because there's not enough wood not enough labor not enough metal not enough refrigerators and air conditioning units and little pieces of metal like there's so many things that are behind schedule or not coming for a lot of construction companies a lot of construction companies went bankrupt during the shutdown as well when you just compound all this together
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
there's no catching up for california a lot of other cities of actually having enough units why does that matter to you well supply is not growing fast enough while the demand keeps growing what happens to the price you've seen it happen with bitcoin you've seen it happen with real estate and you're going to see it continue to happen real estate simply because of supply and demand
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
our guest today has built major companies in very very different categories from the mortgage industry to ai so we're gonna have a lot of fun here today going through asking very specific questions about investing building businesses philanthropy etc so without further ado pavon if you can give your quick two minute bio so we can get straight to the money
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
okay when you decide when people are approaching you for investing in real estate investing in ai investing in yourself and your businesses how do you make a determination if someone wants to pitch you on a startup company or a business like hey we're doing four million revenue would you invest 100k into our company like when someone's pitching you as an investor what what do you look for in an entrepreneur or in their business well real estate is really simply just look at at the cap rate
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
So on your hat and on your shirt, it says Angel AI. Please explain what is that company? Why is it important? Why are you branded head to toe with Angel AI?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
I forgot the question. You love it. We can love it too. See how much he loves it.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Hours and hours and hours, yeah.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
All right. So let's talk about the philanthropy side. Why do you think that companies or even households should have a philanthropic like a charity component to their lives?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
So for the last question, I ask this every time and I've never ever gotten the same answer and I can already feel I'm not going to get the same answer right now. So 100 years from now, 200 years from now, however long it takes for you, the bond finally sadly passes away. But Angel AI mortgage company become worth billions and billions and billions of dollars.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
What percentage do you leave to your children?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Definitely not the same answers. Okay. So tell us where can they find Angel AI? Where can they find you? Where can they find the mortgage company? Tell the listeners where they can find all your stuff.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
And she'll send me a text message that somebody wants to talk to me. That's so fun. All right, guys. This is one of those episodes where you're going to want to listen to twice because there's things that he was breaking down that are very different than most of our episodes.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
uh check out pavon across social media check out what he's doing with angel ai and it's not just for you you're going to have friends family members co-workers etc whether it's now or in the future that may need the service or may want to talk to the angels and find out things about the financial markets so check out the app check out pavon and most importantly have discussions with your friends family and followers about money
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
We grew up thinking it's rude to talk about money, but obviously we now know it's rude to not talk about it. We have to understand debt, finances, taxes, bank accounts, how to manage a checkbook. Does a checkbook even exist anymore? Should I do auto payments? Should I rent? Should I lease? Should I buy?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
There's so many questions that we have and we all thought it was rude to talk about it, but we have to talk about it. It's just part of reality. It's part of our day-to-day that we have to be able to pay for things. We have to pay for bills. We have to be able to save up money. We have to understand our credit scores and debt and FICO and all those things. We have to discuss it.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
And that's why it's very important for us for you to share this podcast, discuss it with your friends. Check out Pavan, Angel AI, and we will see you guys next Monday on TheMoneyMondays.com.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Ladies and gentlemen, welcome to the Money Mondays and Happy New Year! This episode is coming out right around the first week or second week of January, so I'm very excited to be here with you guys in 2025. This should be episode, I think, 103 or 104, which is very exciting that we're over 100 episodes and you guys have been there every step of the way.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
So let's first start on the mortgage side of things. So I just got in the mortgage space this year with our mutual friend, Joseph Chalabi. Talk us through, I just started this year, you've been doing it for decades. Why is the mortgage space important? How do loan officers, are they making money out there?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Tell us about loan officers, because a lot of people have been messaging us about working in the loan office space, and I want to be able to explain to them, is it good? Is it exciting? Is it worth it?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
I'm supposed to make $200,000 a year.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Out of those weeks, out of those 100, 203 weeks, we've been top 10 for 95 of those weeks and top 100 of all podcasts on the planet every single week after the third week because of you guys for liking, commenting, subscribing, etc. It's really important to us when you can do those things because as you notice, we've been running this for ad free for over 100 episodes now.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Like Bitcoin waiting for a decade and it finally hits it. Exactly. Okay, on the AI space, as you mentioned, AI has been around for decades and decades and decades. Why do you think that now, this last two years in particular, that it became all the rage? Everyone's talking about it. Everyone's thinking about it.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Hundreds and hundreds and hundreds and hundreds of billions of dollars a month is being invested into the category from venture capital, Silicon Valley, and Wall Street. Why do you think so much money, time, and energy is finally going to AI this year?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
So on the Money Mondays, as you guys know, we cover three core topics. How to make money, how to invest money, how to give it away to charity. You might hear noise in the background because we are inside of an RV motorhome right this second at Blacksite Ranch, or better known as the Wild Jungle.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Nope. I remember I was installing the very first Bitcoin ATMs in the casinos back in 2014. It was 340 bucks for Bitcoin at the time. And trying to explain to the governor, the mayor, casino owners why they should have a Bitcoin ATM. They thought I had three heads, right? Trying to explain it back then. It was a company called Robocoin, but it ended up selling. Those ATMs are now everywhere, right?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Gas stations, liquor stores, malls, et cetera. Okay, so on the investing side of life, you have a lot of options. Why spend so much time investing into the AI space? Why do you invest your money, your time, and your energy into the AI category?
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Funny before you go on. So the one thing, the recurring theme here, every time I interview someone in the real estate category, their only regret in life is selling.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
No matter what. commercial, residential, Airbnb, rental, blah, blah, blah, blah, blah, selling. Because they bought it for 400 grand, it went up to 600 grand, woohoo, they crushed it, they're up 50%, that 600 grand's worth a million now. Oh, I bought this building for six million, I sold it for eight million, I'm a genius, it's worth 11 million now.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
This podcast will be under 40 minutes, between 33 and 38 minutes for your listening pleasure because the average workout is 45 minutes, the average commute to work is 45 minutes, so we're gonna keep this episode under 40 minutes so you listen to the whole thing because part of the reason on our rankings is because we have a 93% listen-through rate for you guys.
The Money Mondays
AI is REVOLUTIONIZING Financial Services Forever w/ Pavan Agarwal 🤖 EP103
Their only regret ever, every single time, is selling. Sorry, go ahead.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
But if I said Virgin airlines, all of, you know, Richard Branson and Richard Branson is the only one that's a multi-billionaire owns a private Island, has his own companies, casinos, everything, vodkas, record labels, and Virgin airlines. And it's because of a personal brand.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
And so what Albert's doing is transitioning and taking what's working for him in the driven space and then making it to his version of Virgin by building up his personal brand and tagging that name across all these companies. I did that with Elevator Studio.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
I have Elevator Ventures, Elevator Nights, my events I've done 56 times, Elevator Mortgage, Elevator Funding, Elevator Syndicate, my investor group. Everything's branded under the same name because it makes it easier for me to be building all these things and then putting my name on it, not a white label, but as the brand that people trust.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
They know whether they've gone to Elevator Night, they'll feel comfortable with Elevator Funding. They know if they've gone through Elevator Syndicate, they feel comfortable with Elevator Studio. All those different moving parts are based on one core brand that people can know and attach to me, and I'll never sell Elevator because it's my brand, the same way he wouldn't sell Driven.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
He's building up his brand, his personal brand, and finally realized, well, I have the mortgage guys here, I have the real estate name here, I have the sales training name here, I have the Driven name here, and finally combining it all together to make one super brand. So as you scale this and you go through, what do you want to happen at Driven 9? What are some of the speakers that are coming?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Who's any surprise guests?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
So, without further ado, Albert Preciado, give us the quick two-minute bio so we can get straight to the money.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
If your business cannot run without you, you don't have a business, you have a job. You're not an entrepreneur at that point. You have a job. That's okay. But you have to understand that part when going into it. Until you build SOPs, which is systems and processes, you're going to get stuck.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
You're going to get stuck dealing with all the nitty-gritty, all the little headaches and all the little moving parts. Until you find people that can be strong operators like Albert mentioned, people that can run the show, whether it's from the secretary to the sales to the manager to the CFO or everybody in between, if you have to be there for every part of it, you have a job.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
And a lot of times we can't just admit that to ourselves. We think that we've built this big business that's sellable. How can you sell it if you've got to be there to run it every single day? Yeah. If you have to be there to run it every single day, it's not a sellable thing because why would someone else buy it if they got to keep you forever? Typically, if someone acquires your company,
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
there's two options. They either get rid of you, or they do what's called golden handcuffs. Golden handcuffs is that they keep you for one to three years, base minimum, and they pay you to stay on. And they pay you to stay on because they need you for the transition process or to run the business. If you are instrumental in running the business,
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
you are not appealing to be acquired because if you get sick or you get bored or you get, you know, shiny object syndrome and want to leave, you can jeopardize their acquisition. And so you want to make yourself not needed at your business. I know it's hard to say, or it's hard to grasp the concept of it, but if your business can't run without you, you have a job. All right.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Last question for our special episode. I need you to do me one favor. I want you to look at this camera and tell the audience why they should go to driven nine.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
All right, guys, I want you to make sure to check out Albert Preciado across all social media platforms. Check out DrivenEvent.com to go to Driven9. If you have any friends in the LA area or you want to fly in yourself, go to DrivenEvent.com. It's coming up March 29th for Albert Preciado's birthday weekend. It's going to be an amazing lineup.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
You can check out some of the speakers that are on there now and there's more surprises coming. So Albert Preciado across social media, DrivenEvent.com. Visit us at TheMoneyMondays.com and make sure to have important discussions with your friends, family, and followers about money.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
you heard it here first so make sure to check out drivenevent.com you'll be able to use the code dan for 50 off but it's very important have discussions with your friends family and followers you got to talk about money you got to talk about salaries accounting taxes credit understanding your scores understanding how to set up your bank account properly understanding budgets you've got to have discussions because it's real life money is part of your daily life and it's not rude to talk about money
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
It's rude to not talk about it.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Super critical.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Exactly. So see you guys next Monday here at themoneymondays.com.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
So let's fast forward to now. You get this big penthouse there. Fun fact, Tai Lopez had that office for years also, that penthouse, which was super cool, that when Tai transitioned and started moving to Sweden and to his ranch in Virginia, he was leaving that office, and then Albert stepped into this big, cool penthouse.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
What's the goal?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Why decide to get this big, fancy penthouse when you could rent a normal office or, I don't want to call it a boring office, but a normal office compared to being in a penthouse on Sunset Boulevard?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
20,000 square feet on Sunset Boulevard? 100 grand a month. You guys can do the math. Exactly.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
ladies and gentlemen welcome to a special edition of the money Mondays we are here inside of the RV motorhome parked in front of Tai Lopez's Mansion because we're throwing a multi-day event so I decided to convince Trevor to bring the motorhome out here into the freaking front gate front parking area of Ty's house and just knock out back to back to back podcast with friends that are living local like Neil Patel NFL players like Larry English we had a lot of great guests today and
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
That's a good best friend to have.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Super smart.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
advice from higher level individuals net worth wise where they have more experience and more success because I'm gonna obviously listen to them more than anybody else sure so speaking of taking a big chance on a big big big big project you have driven number nine coming up yeah now you've thrown this eight times I've spoken at like five or six of them maybe more maybe seven of the driven conferences where you're getting two thousand twenty eight hundred twenty two hundred three thousand eighteen hundred
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
year after year after year. That is really difficult. This year, you've grown your social media tremendously. You've gotten hundreds of millions of views across your podcast and viral videos. What is in store for Driven number nine?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
So how important is it to have a personal brand in the business space?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
right down the street in his fancy penthouse is mr albert preciado literally right down the street you can throw a rock at it he's got i don't know 30 40 50 sales reps up there cranking away doing six figures a week on one business doing millions of dollars in the mortgage industry millions of dollars in the real estate space he has three or four different businesses i'm probably more than that but three or four main category companies doing millions of millions of dollars
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
You know when I went public? 20 years ago.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
April 1st, 2005.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
This is our 20-year anniversary. You know how weird that is to say out loud? It's been 20 years since I went public. Started my company six years before that.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
like it takes time it takes time math and time compounds though people are like oh how do you get all these interactions and social media followers because i posted 7 000 times yeah i didn't post 7 000 times in one day i posted once or twice a day for the last 15 years in a row and just math and time compounds and when you're in the game and you're just doing it over and over and over and over and over you're going to win how many mentors have you had
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
well i have main characters in my life along the journey when i first started the clothing brand i was 17 years old we did a million dollars in sales then 9.5 million dollars and i found this guy named christopher wicks he owned fender guitars ocean pacific body glove la gear all these brands that were doing tens of millions of dollars so he was the person helping guide us in the clothing space later i had my best friend who's actually the godfather my baby
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
He was the founder of Marvel Studios, named David Mizell. He built the Avengers and Iron Man, all these movies, and you've met him before. He's talked me through a lot of the major junctures in my life. And in between there, I've had certain characters that are big in a certain category, like really big in restaurants or really big in investing or really big at going public.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
And I would ask them for advice. There's certain guys like David where I just kept them by my side for 15, 16 years now. And when you find those people and you latch onto them because they're just farther ahead in the journey and they've gone through different things. He sold his company for $4.1 billion to Disney. He sold Marvel. And so he's very different in his journey.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
Now, it's not that I'm going to ever sell a movie company, but I get to learn from him on what happened before, during, and after. And so, you've worked with a lot of the household names in the business game, especially guys that have big followings, and they're just part of your journey. At one point, Grant Cardone fit for you, and later he doesn't.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
At one point, Patrick Bed-David fit for you, and then you want to get someone else. Like, you get different characters that fit for you along the path of your journey. And then sometimes, you find a friend, like I've been close to you for many, many years, not as a mentor, but as a friend, But like you stay close for a decade. Right.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
And so people that are listening, like finding someone that you look up to and respect, and especially if they're in a category they're in, it's priceless because they can pave the way for you.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
per month. And so we're going to ask him about how does he manage all this craziness? How does he manage mortgage guy, the real estate side of things, sales training, about to throw his huge event coming up this month. There's a lot going on in Albert Preciado's life. So we're going to get into all of that.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
What's the goal of it as you build this sales revenue up and you're doing this training? What's the goal?
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
As you guys know, we cover three core topics, how to make money, how to invest money, how to give away to charity. Recently, Albert was on the podcast, but because the huge Driven 9 event is coming up, I wanted to bring him back on, which I never bring someone on back-to-back that fast. I wanted him back on, especially with the convenience of being right down the street.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
So I'm going to give you guys a quick example of what Albert's talking about when he mentions Virgin. Now, if you're listening out there, whether you're watching on YouTube or you're listening in a podcast, can you name, without searching online, can you name the CEO of American Airlines? No. Can you name the CEO of Southwest Airlines? You have no idea. How about Delta? Nope. Frontier? Nope.
The Money Mondays
What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado 🏘️ EP111
You don't know the name of any of these CEOs of any of the major airlines. If they actually walked in right now, slap you in the face, you wouldn't know who they were, even though they're running $10 billion, $50 billion, $100 billion type airlines.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
On my phone, I use this app, this app, this app, or I buy from this company, this company, this company, or I love this retailer, this retailer, retailer. Maybe I should research their stock. Again, the price of today is irrelevant of how I want to be in it for the long term. If Apple stock was $200 today, I wouldn't care if it went to 220 or 180 or whatever. It doesn't matter.
The Money Mondays
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When you see clips of this, forward it to your friends or share it. When you see an episode that you like. forward it to your friends or share it. Those simple little things of you sharing on your Instagram stories or you're tweeting or Facebooking, et cetera, sharing the podcast does help us a lot with the rankings because we're obviously in a war out there in the ranking system with podcasts.
The Money Mondays
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I want to own it when it's 300, 400, 500, 600. I want to own it forever. I like to invest into things that I'm never going to sell. I like to invest into things that I'm never going to sell. And in my mind, my Amazon stock, my Netflix stock, my Facebook stock, like, why would I sell these stocks?
The Money Mondays
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These are companies that I believe in that are going to grow from 1 trillion to 2 trillion to 3 trillion to 4 trillion to 5 trillion. I believe in them for the long term as a business perspective. I don't care about the stock fluctuations along the way. Because year after year, they are going to perform from an earnings perspective and they're only going to get smarter, faster, more efficient.
The Money Mondays
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They're going to keep hiring more teams, buying more companies and just becoming more and more efficient versions of themselves. And so when you watch some of these brands go through crazy things and still figure it out and their stock fights through year after year. Look at what Disney went through. Disney had millions of people a day going to their live entertainment parks around the world.
The Money Mondays
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And then in March of 2020, the entire world shut down and you couldn't go anywhere near any Disneyland or any Disneyland related theme park anywhere on the planet. Think about that for a second. How the heck did this company, who's been around for like 90 years, survive when it was only supposed to be two weeks until they find the cure?
The Money Mondays
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And two weeks became many, many months, if not years, before people felt comfortable to go to Disneyland and all the different related parks that they own. Millions of people per day. would spend money at Disney-related products all over the planet. That's hundreds of dollars per person. You can do the math. Hundreds of dollars times millions of people. Holy smokes.
The Money Mondays
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They're missing out on hundreds of millions of dollars every single week. And their stock went up. During the shutdown, when everyone thought that Disney, which it should have in all terms of reality, should have had to go bankrupt. Disneyland had large format theme parks all over the world with millions of visitors coming through each week.
The Money Mondays
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And now it's closed with no sign of when they can reopen. And their stock went up. Why? Because... These companies are nimble and they're going to figure it out. And Disney came up with what's called Disney Plus. And that's where we got one of the best shows ever called The Mandalorian. And The Mandalorian became a huge hit. Disney Plus became humongous.
The Money Mondays
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And they brought in billions of dollars of revenue. And Disney fought through it. And now their theme parks are back open. And good luck getting tickets because they're freaking sold out sometimes at Disneyland. And now the prices went up to like 120 and 155 and some crazy amounts of money. Like a family of four costs you like 500, 800 bucks now, which is insane. And guess what? Still sold out.
The Money Mondays
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There is an algorithm we're constantly fighting with. And so we've been able to stay in the top three for the last year and a half. We want to keep it going, staying at the top of the charts because it helps us spread the message. If you notice, I'm not sitting here reading ads to you guys. I've built this podcast on our backs.
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Still getting hundreds of thousands of people per day, millions of people per week, blah, blah, blah, blah, blah at these crazy numbers. And so the moral of the story is. I like to bet on companies from the actual business perspective and I don't really care about the current price of the stock.
The Money Mondays
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I'm looking at the long-term value of the business and I prefer to buy into stocks, into businesses and the companies that I'm never going to sell the stock. And so putting in smaller amounts of money over and over and over to me is much more compelling. So let's say you've got 10 grand saved up. Again, the number could be five grand. It could be 500,000. It could be $56 million.
The Money Mondays
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The number is just the concept. Let's say you got 10 grand saved up and you're like, all right, Dan, you've been yelling at me for half an hour now. All right, I'm ready to buy some stock. Don't buy any one stock. So if you have that 10 grand saved up, that theoretical number, no matter how much I like Apple, I don't tell you, oh, just go buy 10,000 of Apple.
The Money Mondays
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Split it up amongst things that you like. So in this example, Walmart, Google, Meta, Tesla, Amazon, and buy 1K, 2K, 3K of those. Let's call it half a dozen different stocks. Now you've got a stock portfolio, right? 10 stocks. You bought 1K, 2K of each one, maybe 3K of one that you like the most. And now you've got yourself a half dozen stocks.
The Money Mondays
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Then over the course of time, when you have some extra capital, throw in another thousand bucks, five grand, 500 bucks, 20 grand, two grand, whatever you can afford, and you keep doing that over and over and over, you will be shocked what happens to your portfolio over the long term. No one can promise you or tell you what's going to happen along the way, the roller coasters along the way.
The Money Mondays
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What we can talk about is year after year for decades, these companies have continued to grow in sales, in staff, in execution, in locations, etc. And so if you find things that you like, find business that you like, get a comfortable amount that you're willing to put into those stocks and just keep adding to that over and over and over, you can build yourself a good stock portfolio.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
Now, along the way, you might see some shiny objects. That's on you. I look at that more like gambling. Can you do really well at that? Of course you can. Can you get crushed and do really bad? Of course you can. I don't look at stock market that way for myself. I don't want to think about it. I want to think about my core businesses, making money in my businesses.
The Money Mondays
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then invest in the stocks invest in the things that i believe in over and over and over so you've heard me say a lot of the names that i believe in research them for yourself do your own research it's called dyor do your own research about the things i'm talking about but nothing i'm saying is rocket science i'm just talking about household name companies for you to look up and think about maybe i should own some amazon stock
The Money Mondays
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And I've done it in such a way so that you guys can listen to it in 40 minutes or less. And we have a very high listen-through rate because of it, which helps us with the rankings as well. And so I just appreciate you guys. If you can, like, comment, subscribe, share, etc. You can also visit us at themoneymondays.com. The moneymondays.com has a cool overview. Every Monday at 4 p.m.
The Money Mondays
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Maybe I should buy some Netflix. Maybe I should own Meta. Maybe these companies that I buy from are things that I should own a little piece of. And especially if you're listening about Apple. Again, Apple stock is going to go up and down. There will always be roller coasters.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
But over the course of time, to me, the company's going to go from 1 trillion to 2 trillion, 2 trillion to 3 trillion, et cetera. And so when you're thinking about the stock market for yourself, research companies that you like, research companies that you shop at, check out these things. You can use apps like Robinhood and E-Trade. You can buy stocks really fast, really simple from an app.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
If you ever need the capital, go right back into your bank account within the same day or next day, depending on what time you do the withdrawal. And so you still have access when you buy stocks if you need that cash. Again, I'd rather you buy a smaller amount that you don't need the cash, right? So let's say you have four grand a month in overhead. and you're making 80 grand a year, right?
The Money Mondays
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Well, I don't want you to have $70,000 of stock, right? I don't want you to put all of your eggs in the basket you've been saving up for years, and you've got 70 grand saved up, and you put it all into the stock market. I'm not asking you to do that.
The Money Mondays
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Put an uncomfortable amount into the stock market that you can keep adding to quarter after quarter, year after year, buy more as you get more and more cushion, more and more capital coming in from your job or from your investments, and just keep adding to the portfolio of the stocks that you like.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
And if you do that, you stick with it, and you don't get some amount in there that makes you feel uncomfortable, that you want to sell it or have to sell it for needs, you will be pleasantly surprised over the course of time what can happen. Now, imagine if you did this for your kids.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
Imagine you did this for your six-year-old and your three-year-old, and you bought them one share of Apple and one share of Google and one share of Netflix and one share of Facebook. Or at the next birthday party, instead of getting presents, you ask them to buy you, I'll buy your kid one share of Apple or one share of Google or one share of Tesla.
The Money Mondays
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It's a really compelling concept when you just think about what these stocks have done performance wise over the last 10 or 20 years each. They're up thousands of percent each. Not like a little bit, not like put in a thousand bucks and now it's worth two or three grand.
The Money Mondays
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No, you put a thousand bucks, it's worth like 10 or 20,000 or even more depending on the stocks that we're talking about, the companies we're talking about. These are some of the best performing stocks of all time, but we watched it unfold. It wasn't like we didn't know Amazon was going to get super big. It wasn't like we didn't realize that Netflix was going to get bigger and bigger.
The Money Mondays
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Like we just watched it happen. And so as you listen to me yell and now be a little bit quieter, do your research, check on the companies that you like, consider investing into the stock market, only get comfortable amounts that fit for you into businesses that are compelling to you. As you know, the Money Mondays is really important to me.
The Money Mondays
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We spend a lot of money, time and energy on this podcast. If you can share it, like it, comment, subscribe, forward it, post on your stories, tweet about it, Facebook, whatever you can do to help us continue to get the word out there. We want people to have these blunt discussions about money.
The Money Mondays
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PST, I actually go live where I teach for 40 minutes and I do a Q&A with the audience members, the people that are part of that moneymondays.com Zoom call. So if you can go check out the website, share the website, share the social media, share the clips, et cetera. All those things help. All right, so this is going to be a short format episode. Typically, episodes are 40 minutes.
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And so if you could share the Money Mondays with people out there in the world, visit us at themoneymondays.com. Research yourself. everything you can about the stock market of things that you might like to invest into. Talk with your significant other, your parents, your family, people in your household.
The Money Mondays
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Maybe you guys can have some fun, pick some stocks together, throw a small amount of money in there together and just learn about the stock market and enjoy it. And then when you feel comfortable or you've got a bunch of money saved up, or maybe I'm talking and you're already a gazillionaire, fantastic.
The Money Mondays
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Just think about from the stock market perspective, not from the trading perspective, long-term investments in the companies that you like. Enjoy yourselves, research, and I'll see you guys next Monday on the Money Mondays.
The Money Mondays
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This one will be even shorter than that. I'm going to cover one topic, the stock market. So let's dive in to all things stock related. Now, just to be clear, I don't do day trading and I don't recommend anyone do day trading unless you dive deep, deep, deep, deep, deep down the rabbit hole of studying, researching everything and learn from experts about day trading.
The Money Mondays
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And even then, it is a tough market because you've got to put a lot of time, energy, and focus into it. And you are up against major, major organizations. And if you ever watch the show Billions, there's something called quants. You hear about quants all the time.
The Money Mondays
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Those are just super wizards that are behind the screens morning, noon, and night thinking about every little angle, every little detail of every little dollar. And so I don't recommend day trading unless, again, you're a super expert and learn everything. And even then, there's some roller coasters that come along, obviously, because the stock market can be volatile.
The Money Mondays
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However, and by the way, you can listen to the episode with Timothy Sykes. He's been teaching about stock trading for years. There's people out there that are good at teaching it. But Timothy has obviously been one of the legends in the game teaching about stock trading. But ultimately.
The Money Mondays
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What I'm going to talk about is the obvious thing that we don't think about enough about the stock market is you're buying a small little piece of a company, hopefully a company that you believe in. And so I'm not going to talk about penny stocks. I'm not talking about gambling. I'm going to talk about something that's so obvious that it doesn't seem obvious to most people. And here it is.
The Money Mondays
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You are listening to this right now, probably on an iPhone or an Android or a computer. If you are listening to this on an Apple device, iPhone, laptop, iPad, etc., let me ask you a very serious question. Do you think that Apple will be here in five years? Do you think that Apple will be here in ten years? If you do, and you had a little bit of Apple stock, why would you ever sell it?
The Money Mondays
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yelling in the background no matter how fast we feed them they want to eat again over and over and over 24 hours a day they're always hungry hungry hippos we don't have any hippos but we do have zebras zorses camels ostriches and all things in between that we'd like to rescue here with the real tarzan however the real tarzan is not sitting next to me because he's out there roaming around africa making a lot of content he has over 200 million views a month but right now he has 284 million views this week making content out there
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What's the point? If you bought, let's say, something for $1,000, and then it went to $1,200 and $1,400 and dipped down to $1,300 and then up to $1,500, and just over the course of time, it had fluctuations, but year after year, it kept growing as a business, growing as a company, the stock price would become less relevant to you.
The Money Mondays
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I've done my investing into the companies that I buy, which is 10 main stocks based on the company themselves. And now I say less about the price. I don't even think about the price because the price doesn't matter to me. The company itself matters. If I believe that Amazon will be here in five to 10 years and longer, and I believe they're going to go from one trillion to two trillion.
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and two trillion to three trillion, will the stock price will adjust along the way? Will there be different roller coasters and can it shift even if a company's doing really well in sales like Tesla? Tesla does super good in sales and sometimes their stock drops because of the media or emotion or the economy? Sure, but over the course of time, Tesla's stock year after year has gone up.
The Money Mondays
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Tesla has broke record-breaking earnings year after year. They sell more cars than some of the most household name companies that have been around for 80 years longer than them. I want to invest in Tesla. Now, people obviously say, this is not investment advice. I'm not a registered financial advisor. Oh, that's great. I'm talking about something very obvious. The things that you like,
The Money Mondays
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If you're willing to spend $500 on Amazon to buy products, maybe you should consider buying some Amazon stock. If you like Tesla or you own a Tesla, well, how dare you not own a little bit of Tesla stock? If you have an iPhone that you paid $1,500 for and you didn't spend $1,500 buying Apple stock, you should reconsider what's going on in your world. Here's why.
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Let me hurt your brain for a second. Ready for this? there is 15 iPhones, right? Those iPhones range from $800 to $1,300 on average, and the last couple were like a little bit more. Let's call it $1,500. So let's just take the average of let's call it $1,200 times 15. That's around $20,000. So over the 15 iPhones, if each time when the iPhone 1, 2, 3, 4, etc. came out, $800, $900, $1,000, etc.,
The Money Mondays
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the same day that you bought that iPhone, the same day you bought Apple stock. $800 phone comes out, you buy $800 stock. $1100 phone comes out, you buy $1100 stock. If you would have done that, does anybody know, before I hurt your brain, how much those 15 iPhones and your 15 stock purchases of less than $20,000 would be worth right now? That's right, over $1 million.
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I'm just letting it set in for a second. If you just bought $20,000 worth of iPhones, like you probably did, and you bought $20,000 of stock, like I wish you did, and you just didn't do anything else, you would have over $1 million of liquid Apple stock right now that you could sell at any time, and then it'll go right into your Wells Fargo or Bank of America Chase account like that.
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Let me break your brain again. I'm not even going to tell you the number because it's so big it'll hurt your brain. Ahem. Do you have Netflix? I know the answer, the answer is yes. Okay, over the course of time, Netflix has been between, let's call it 12 to 18 bucks a month. And it's been around for a lot of years. Imagine if you bought 12 to 18 dollars a month of Netflix stock.
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Ladies and gentlemen, welcome to the Money Mondays. Our podcast is taking place right here inside of an RV motorhome at the Wild Jungle. We have over 209 animals here at the ranch in Temecula, California. We are not open to the public. However, we are taking care of these animals, spending a lot of money to feed them because they're always hungry. So you might hear some of them.
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$18. So while you're out there on Netflix and chilling, spend $15 and buy some freaking Netflix stock. If you'd have done that since the beginning of the company, I don't even know the math. It would take me too long and the number would be too big because it's one of the best performing stocks of human history. And we all watched it unfold in front of us.
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Everyone, we're all at fault, myself included, of not buying enough Netflix stock. When we knew, without a shadow of a doubt, they'd go from 100 million users to 200 million, 200 million users to 300 million, 300 million to 400 million. It's just math and time compounding.
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And so he's going to finish up his journey, then fly back out here and you will see him on a future episode quite soon. Or depending on when this episode came out, he might have seen him on the last week's episode. That's the beauty of this podcast is we do it inside of RV Motorhome to make it fluid.
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And when stocks go up or down based on emotion or media or timing or economy, blah, blah, blah, all that's irrelevant over the long term. The long term being Netflix will go from being worth billions of dollars to tens of billions to hundreds of billions to a trillion. Amazon will go from one trillion to two trillion to three trillion to four.
The Money Mondays
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Apple will go from one trillion to two trillion to three trillion to four. These are inevitable things of household name companies. So if you buy from Amazon every single week, you should be buying some Amazon stock. If you have a Tesla, you should consider some Tesla stock. This is not financial advice, blah, blah, blah. It is something for you to think about and consider for yourself.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
If you like a product, you like a business that much to spend your hard-earned money on it, why not buy a little piece of that business that you can afford? And by the way, if you can only afford $100 of stock, that's fine.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
If you can happen to afford 1,000 bucks, 10 grand, 50 grand, a million gazillion, that's all, whatever's comfortable to you, it should just be a consideration, a wake-up call, and I think you can hear it in my voice, the frustration, that you are listening to this on an Apple-related product, and you don't have enough Apple stock.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
You might be listening to this in a Tesla right now, or you might be waiting for your Amazon delivery while you're listening to this, and you don't have Amazon stock. And you fell asleep watching Netflix last night, and you don't have enough Netflix stock. You just should be considering the companies that you like. So think to yourself, where do you shop? What do you buy? What do you like?
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
You like Ford? You like Walmart? You like Google? Whatever. Think about the companies that you like and research them and see if that stock might be a fit for you. But not today trade. So buy a piece of something that you believe in for the long term. Because if you buy Netflix stock today, why the heck would you sell it in two years? You think they're just gonna stop or slow down?
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
If you bought Apple stock today, why on earth would you sell Apple stock in two years? They just released goggles that are like $4,000 and there was a line for blocks. $4,000 when we're supposed to be in a recession and they couldn't keep in these freaking $4,000 glasses, these goggles. And I've never seen anything like it from a marketing perspective that they just released a product.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
Let me put it to you this way while you're thinking about Apple stock as I'm yelling at you. Do you know that the Apple AirPods, just the AirPods, the little $200, $300 AirPod headphones that go in your ear? Do you know if that was its own business, it'd be bigger than pretty much every business in the history of the world?
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
We make it so that we can show up to a celebrity, entertainer, business person, athlete's home, their office, their gym, et cetera, to make it easy for them to do an episode. So we don't have to schedule it out months and months in advance.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
The Apple AirPod itself, the one little product that's just a little piece of plastic and headphone that goes in your ear, they do billions of dollars per quarter. of these little tiny pieces of plastic. Do you realize how few companies in the planet history ever do billions of dollars? They've done billions of dollars of selling these little AirPods. And so why would I sell my Apple stock?
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
I wouldn't. I don't. I'd buy more. Now, when I say I buy more, you have to research for yourself. What are the stocks that you might like? What are the companies that you might like? I am yelling about the obvious ones. Apple, Facebook, obviously owned by Meta. Meta owns Facebook, Instagram, and WhatsApp, and they're going to buy more things. They have threads, et cetera.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
If you use all these social media platforms, research Meta. See what you think. Meta's stock is up a lot this year. It's insane how much it's up. But that's because they rule the world. They have billions of users. They make a ton of money from ads. And so you should be considering it. I'm not saying you have to go buy meta stock because I'm not telling you you have to buy any stock.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
The point of this is for you to think about it and like open your eyes like, wait a minute. I use meta Facebook, Instagram, WhatsApp all the time. Maybe I should buy $100 a stock or $1,000 a stock, whatever I can afford. Wait. All of my family members have Teslas. Maybe I should buy a little bit of Tesla stock. And then consider, over the course of time, what's called dollar cost averaging.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
You don't have to do it on purpose, it just will happen naturally. You buy in a thousand bucks, you can afford to buy another 400 bucks of stock next year, and then all of a sudden you make some extra money, you can put in two grand, fantastic, now 200 bucks, 500 bucks, You just keep adding every month, every quarter, every year, whatever you can afford, whatever time frame you can be in.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
And so by doing that, we've been able to keep our podcast in the top three in both entrepreneur category and the business category for over a year and a half now. And we've been staying in the top 50 to 70 of all podcasts on the planet. So I really appreciate you guys sharing, liking, commenting, subscribing. All those things help a lot.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
You just keep adding, buying more of the same stock. I only have 10 stocks in my portfolio and it doesn't change for anyone. Here's why. I don't care about your shiny new object syndrome. It's not better than Apple. So you might have some hot new company. I believe you. And by the way, it might do fantastic. I don't care. I got Apple and Walmart and Netflix and Amazon.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
I have household name companies that I buy their stuff as a consumer. And I know my staff, my friends, the companies I invest into, they use their products also. that's the rocket science, right?
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
It's just so obvious to me that when humans are buying something at scale and the product is great, the delivery is great, the pricing is effective, and people love it, I want to own a piece of that company. That's it. And so if I can go buy a thousand bucks of their stock, and again, when I say thousand, it could be 10 grand, a million, whatever you can afford, a hundred bucks, doesn't matter.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
If I can go buy a thousand bucks of their stock, I own a little piece of that company like Apple, Google, Netflix, Meta, et cetera. We are consumers of these brands, yet we're not buying in and investing into our future and their future. Especially when it's a foregone conclusion.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
Meaning, we know without a shadow of a doubt that these companies, like the Amazons, like Meta, like Netflix, they're not going anywhere. Even if something crazy happens in our society, companies like this fight through it. And they have a bunch of different divisions, humongous bankrolls, like tens of billions of dollars in cash.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
And so they can fight through, like we watched them fight through what happened in 2020 during the shutdown. They can fight through anything. And they're not all based on any one person. Now, Tesla from a marketing perspective, that's the one that is based on the character, Elon Musk. And I say the character because his tweets, his actions can sway the stock quite considerably in any given day.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
However, No matter what happens from an Elon Musk tweet, making the stock go up or down, it's irrelevant to the fact that record-breaking earnings happen for Tesla year after year after year. They go sell a million cars at $56,000 average, for example. Holy smokes. They're doing more than Ford in sales. What else do you want to know? Right.
The Money Mondays
The Best Stock Market Lessons I Ever Learned (Life Changing) 📈 107
And so as I'm saying these names of these companies, as I'm saying in a different fashion than you've ever heard before, I'm just being really blunt about it for a reason. You and I want you to just think about, wow, I'm driving this type of company car right this second. Maybe I should look at their stock. Wow.