Brandon Dawson went from $0 to $225 million in just 5 years. In this episode, he reveals the strategies, mindset, and hard-earned lessons that made it possible—including the $100 million mistake that changed everything.Brandon is a serial entrepreneur, business strategist, and co-founder of Cardone Ventures. He built Audigy Group from startup to a $151 million exit at an extraordinary 77x EBITDA—one of the highest private company multiples ever recorded. His exit wasn’t just rare; it set a new bar for private business valuations.Today, as a leading expert in business scaling, leadership, and strategic exits, Brandon helps entrepreneurs 10X their growth by mastering leadership, scalability, and mindset alongside Grant Cardone at Cardone Ventures.---Like this episode? Watch more like it 👇Grant Cardone’s BEST Advice for First-Time Home Buyers: https://youtu.be/3ZuMj6GiIUYHow I Wiped Out $2M in Taxes with One Real Estate Move w/ Cody Sperber: https://youtu.be/ORNpiwS1jEgWhat Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado: https://youtu.be/rOFamvnu4qgWhy Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman: https://youtu.be/WF2k8olReBUWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kThe Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/
Chapter 1: Who is Brandon Dawson and what is his entrepreneurial background?
Literally, my opening presentation was, Hi, I'm Brandon Dawson. I have a $35 million business doing $2 million of EBITDA. If you acquired me and integrated me into your business, I would add $2 billion worth of value within 36 to 48 months, and I want 10%.
Ladies and gentlemen, welcome to a very special edition of the Money Mondays, because as you know, 99% of the time I film these podcasts inside of an RV motorhome traveling around the country. But I'm in Phoenix, Arizona. We got this Spire tour.
And so I decided to come to the 10X Ventures office where Cardone Capital has their own podcast studio set up because the co-founder is here, Mr. Brandon Dawson. So good to see you. As you guys know, we cover three core topics, how to make money, how to invest money, how to give away to charity.
These podcasts range from about thirty four to forty two minutes for your listening pleasure, because the average workout is forty five minutes. The average commute to work is forty five minutes.
So I want you guys to have thirty four to forty two minutes to listen to this whole thing, because that's why we have a ninety three percent listen to rate because of you guys there at home or in the gym or in the office right this second. I'm going to ask Brandon so many good questions because I've been following him for years.
I'm super excited because he's filled up stadiums, filled up events, raised billions of dollars as a health company and everything in between. There's so many things to cover. Might have to do three or four episodes today. So Brandon, if you can give us a quick two minute bio so we can get straight to the money.
Yeah, Brandon Dawson, serial entrepreneur, business partner with the one and only 10X himself, Grant Cardone. And we have multiple companies. He and I partnered with my wife, Natalie Dawson, about six years ago. And in six years, we built Cardone Ventures to $120 million company, 10X Health from a $1.5 million business to $120 million company.
And we have other multiple companies we're rolling out on our way to a billion and loving every minute of being part of the 10X family under the Grant Cardone brand.
All right. So many questions. Let's go company by company. So I had to cover the make money side.
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Chapter 2: How did Brandon scale a $2 million EBITDA business to $120 million?
So your downside protection is somewhat protected. But if you weren't involved with that, the people that trust you, that give you money and work with you, they wouldn't put money in that if some stranger came along. It only works because you have the relationships and you know what you're doing.
So someone that's out there making money from their core job, they're making three, 400 grand a year, 500 grand a year. They're starting to really grow as a family. How do they decide when there's real estate, stock market, cryptocurrency, private equity deals, their friends opening a bar restaurant, there's just so many options of what to invest into.
How do people research or figure out what the heck they should be investing into?
Yes. You mean a micro investment? Well, first of all, like you got to look at the track record, 96%, 97% of all businesses under a hundred million fail. Two-thirds fail in the first five years, 97% fail in the first 10. Now, the actual stat, the pure stat is 65% fail. So everyone always asks me, why do you say 97%?
Because out of 34.5 million small to mid-sized businesses under $100 million in revenue, 26 million have a sole producer, sole provider, sole owner working on their living room making $72,000. To me, that reeks like failure. So I count those in the failure rate. That's not a real business. So how do you know and what do you know to invest in? I would never invest in somebody's idea.
It's guaranteed to fail. I would invest in an entrepreneur who's been able to complete a cycle which includes an exit, who has a stellar track record, knows what they're doing, they are an authority in whatever they're doing, and they have a legacy historical capability to not only build but exit.
Because the number of ideas that never go anywhere, and majority of them, even if they do, they fail, not because the opportunity is not good, but because building a business, the first 3 million is what you do, the what you do has to work, it'll get fleshed out in 3 million. But once it's 3 million, the what you do still has to be excellent. But it's who you do it with, how you do it.
And most of these small business owners don't know how to find, attract, align, develop, and retain great people. Most of them don't know how to promote properly. Most of them don't know how to scale financially. Most of them don't know how to train other human beings. So what happens is it just falls apart. And so you're never going to get your money out of it. And it's not liquid.
There's no point in investing in something that's going to be tiny. So the idea has to be huge. It has to be with someone who has a phenomenal track record and authority and has to be somebody who's proven they understand the concepts of building and scaling a business. If they can't fit all three of those buckets, I wouldn't even entertain putting a dollar in there.
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