In this Q&A episode of The Game, Alex (@AlexHormozi) answers audience questions on shifting from small clients to whales, building irresistible affiliate offers, and crafting guarantees that don’t kill your margins.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Full Episode
You want to present your offers at the point of greatest deprivation, not the point of greatest satisfaction. So if I walk into a restaurant and I'm starving and I say, I want a steak, I eat the steak, waiter comes back and they're like, how's the steak? And I'm like, oh, it was delicious. Thank you so much. They're like, great. You want another steak? I'm like, no, no, I'm good.
They're like, oh, you don't like the steak? And I'm like, no, I love the steak. It was great. It just seems weird. That's where you get these weird sales conversations.
Hey, Alex. Thanks for everything that you've done. I'm James. I sell custom branch railings to homeowners. We did 420 or so last year. I've read 10X is greater than 2X. And so last night it was coming to me again, like, do I really just want to double or do I want to try to 10X?
And so what I want to try to do is to develop a network of product specifiers, architects, designers, contractors that can act kind of like a referral network. I want to shift away from the minnows. And to focus more on whales, we had one client last year, about $50,000 worth of handrails. And if I could get 10 of those in a year, then I would double revenue just with 10 clients.
So kind of what are my best strategies to go about achieving that?
So where did you source the single whale this year?
He found me. It's all inbound. It's all through search.
Okay. So SEO or PPC?
SEO.
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