Lorianne
Appearances
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
So three within 24 hours.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Awesome. Thank you so much. I really appreciate it.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Hi, thank you so much for all your content you make. My name is Lorianne and I sell personal finance courses and coaching to women. We do 34 women. Pardon?
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
With a plus sign. Screw the guys.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
You know, they can learn from someone else.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
So we do $30 million in revenue. That ends. Thank you. I would like to be at I don't know revenue, which comes to my question. That's right. And what is stopping me is our CAC to LTV ratio. All right. Both CAC is too high. Got the team working on volume right now. LTV is too low.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
And... AOV is too low on our front end. So I think it's actually a cash flow constraint potentially, but I'm a little confused on where exactly to go to work.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
And then acquisition costs like $1,500 on the client. And then we have a back end that's $10K, has a 7% upgrade rate. Yeah, it's low. Outsourced sales team right now. And so LTV is like $2,400. Yeah, that's a problem. Yes.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Okay. We have them on the back end. We don't have them on the front end.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Okay. Okay. And so just one more question as that's like a longer term solution, right? That's going to take time.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
To bring a sales team in house and really optimize that process.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Just the time it'll take to find a sales leader and recruit and like shift leads from the.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Okay, cool. So action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep lead flow coming into the back end.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Not that much lower.
The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Okay. Thank you.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Hi, thank you so much for all your content you make. My name is Laurieann and I sell personal finance courses and coaching to women. We do 30- For women. Pardon?
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Hi, thank you so much for all your content you make. My name is Lorianne, and I sell personal finance courses and coaching to women. We do 30 million.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
You know, they can learn from someone else.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
So we do 30 million in revenue. Badass. Thank you. I would like to be at I don't know revenue, which comes to my question. Okay.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
um and what is stopping me is our cact ltd ratio okay so both cac is too high got the team working on volume right now um ltd is too low okay and aov is too low on our front end okay i think it's actually a cash flow maybe straight potentially but i'm a little i'm a little confused on where like exactly to go to work okay how do you acquire customers right now
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
You know, they can learn from someone else.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
uh primarily meta so it's all paid ads yeah okay so all paid ads and you're running to what a webinar 2k webinar okay are you are you have a low ticket offer before the webinar are you charging like something as like a self-liquidating offer on the front free webinar no never done a self-liquidating okay so free webinar on the front end you have a two thousand dollar offer okay then what two thousand dollars or 12 month payment plan for two hundred dollars a month which is why our aov is like nine dollars got it um
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
and then acquisition costs like 1500 on the client. And then we have a backend that's 10K, has a 7% upgrade rate. Yeah, it's low, outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Okay, so just one more question. That's like a longer-term solution, right?
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
To bring the sales team in-house and really optimize that process.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Okay, cool. So an action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
So we do 30 million in revenue. Thank you. I would like to be at, I don't know revenue, which comes to my question. And what is stopping me is our CAC to LTV ratio. CAC is too high. Got the team working on volume right now. LTV is too low. And AOV is too low on our front end. So I think it's actually a cashflow.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Okay, so just one more question. That's like a longer-term solution, right?
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
To bring the sales team in-house and really optimize that process.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Okay, cool, so action on that immediately and then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back end.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
maybe straight potentially, but I'm a little, I'm a little confused on where like exactly to go to work.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Then what? $2,000 or 12 month payment plan for $200 a month, which is why our AOV is like $900.
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Um, and then acquisition costs like 1500 on the client. And then we have a backend that's 10 K has a 7%, um,
The Game with Alex Hormozi
How To Raise Your LTV | Ep 823
Yeah, it's low outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.