The Game with Alex Hormozi
Make Your Offer So Good They Feel Dumb Saying No | Ep 884
Tue, 13 May 2025
In this Q&A episode of The Game, Alex (@AlexHormozi) answers audience questions on shifting from small clients to whales, building irresistible affiliate offers, and crafting guarantees that don’t kill your margins.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
How can I shift from small clients to whales?
But so you just want bigger homeowners.
The architects have the ability to specify it and to put it in front of the client. So like we also did another one, which was about 60,000 for a guy that was doing a development of Airbnbs in Virginia. He put up like six year kind of things. Yeah. And you know, so I had to be very.
So both of them were architects that sent you these.
The one was an architect and the other was a construction company.
Okay, yeah. So you're going to have to go B2B outreach. Basically, when you look at core four, that's going to be what you're going to do. And then they're going to be your affiliates. And so the million-dollar question is, what's in it for them? So my...
proposition would be so there's three ways you can do affiliates at least you know in the world of alex so you have they sell you for you and they and they get a commission that's option one that's typically my least favorite option but it is an option option two is that you give them some morsel of something that you sell that they can sell for a hundred percent markup they could keep all the money but you get the introduction this is my favorite way of doing it the third way is that you basically
allow them to just bundle in your free thing with their services. Now with architecture firms, it's not like they're going to bundle in a railing for their service, but just for everybody else. Like those are the three things. So it's like they bundle your, your basically your lead magnet in for free with their thing they sell. So it makes, it enhances the value of their overall package.
100%?
Like I don't think so. Like maybe some kind of contractors or architect discount?
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