The Best One Yet

🦞 “The Lobsterman is an Influencer” — Blue Collar TikTok. Sports Illustrated’s faux-bot. Amazon’s palm-reader.

29 Nov 2023

Contributed by Lukas

Tickets for tonight’s TBOY Live Show in San Francisco: https://www.eventbrite.com/e/shack15-l...

📷😜 “My office feels like a hotel” — Rise of Envy Offices. Billie Eilish’s VC secret. Shopify’s holiday win.

28 Nov 2023

Contributed by Lukas

Shopify won Black Friday and probably Cyber Monday too, even though you never saw them — Shopify s...

🥡 “1st Ozempic Thanksgiving” — Weight Loss leftovers. BOGO’s cyber monday surprise. UNC’s field hockey winner.

27 Nov 2023

Contributed by Lukas

This Thanksgiving you might have noticed the miracle weight loss drugs for the first time — S...

🛍️ “Black Friday Football” — Amazon’s TNF trick play. Ocean Spray’s cran-opoly. Microsoft’s OpenAI victory.

22 Nov 2023

Contributed by Lukas

Amazon is about to host Black Friday NFL football on Prime — This is the Holy Grail of American Ca...

🌬️ “Giving up smoke” — Snoop Dogg’s head-fake. Chardonnay’s top-selling grape. Wall Street’s kindness counter.

21 Nov 2023

Contributed by Lukas

Remember last week when Snoop Dogg announced he’d given up smoking? — Turns out it was a wild ma...

🔥 “The Biggest Firing Since Steve Jobs” — Sam Altman’s shock firing. Red Bull’s F1 win. Old Navy’s resurrection.

20 Nov 2023

Contributed by Lukas

OpenAI shockingly fired the man responsible for its $90B valuation: Sam Altman — But 48 hours late...

📭 “The business of mail” — USPS’ $6.5B surprise. Amazon’s 1st car sale. TikTok’s TV show.

17 Nov 2023

Contributed by Lukas

The US Post Office just revealed that it lost $6.5B this year — So we’re going to tell you the s...

🔎 “TV’s surprise #1 show” — NCIS’s Emmy-less glory. Starbucks’ Red Cup Rebellion. Wonder’s new food category.

16 Nov 2023

Contributed by Lukas

The biggest show on TV? It’s crime drama NCIS — The $8B TV show doesn’t win awards, but it get...

🎲 “SportsCenter Casino” — ESPN’s new betting app. De Beers’ diamond vault. Apple’s Google bribe.

15 Nov 2023

Contributed by Lukas

ESPN launched its first sports betting app yesterday to crack the dominance of DraftKings and FanDue...

🌽 “Xi’s surprise Iowan fam” — China’s President’s Midwestern history. Chipotle’s new robo-veggie chain. Windfarm City’s cancellation.

14 Nov 2023

Contributed by Lukas

China’s President Xi is visiting San Francisco this week to meet President Biden — But his old h...

🍫 “How KitKat won Japan” — KitKat’s Omiyage strategy. Humane’s iPhone killer. Hot Strike Summer’s sequel.

13 Nov 2023

Contributed by Lukas

Tickets to TBOY Live in San Francisco here: https://www.eventbrite.com/e/shack15-live-the-...

💁‍♀️ “Gwyneth goes to Tarjay” — Goop’s hot pivot. Netflix’s LA movie theater. Cruise’s robotaxi brake.

10 Nov 2023

Contributed by Lukas

Netflix spent $70M over 3-years to renovate the most historic movie theater in America — Because t...

🧝‍♀️ “Zelda does Hollywood” — Nintendo’s creativity hack. Peak Credit Cards debt. Stephen Colbert’s Google threat.

09 Nov 2023

Contributed by Lukas

Following the success of the Mario movie, Nintendo confirmed it’s making a Zelda movie next — So...

💀 “RIP Great Resignation” — Quiet Quitting’s reversal. WeWork’s Bankruptcy. Shein’s ultra-fast IPO.

08 Nov 2023

Contributed by Lukas

WeWork, the company that invented the “hot desk,” has declared bankruptcy — Adam Neumann injur...

🎄 “Christmas Creep” — Holiday sales already here. Bumble’s founder moves on. Warren Buffett’s cash pile.

07 Nov 2023

Contributed by Lukas

Noticed that holiday shopping promotions already replaced Halloween? “Christmas Creep” is happen...

🍂 “PSL won the fall” — Starbucks’ record quarter. Sam Bankman-Fried’s lesson. Clorox’s crippled quarter.

06 Nov 2023

Contributed by Lukas

Starbucks’ surged 10% last week thanks to a Pumpkin Spice Latte-powered record quarter — But 20 ...

📷 “Would you pay $17 for Instagram?” — Insta’s ad-free subscription. Estée Lauder’s airport surprise. Six Flags’ fun-cquisition.

03 Nov 2023

Contributed by Lukas

Meta just launched ad-free Instagram in Europe — But we think Zuck doesn’t want it to work becau...

🔌 “Premature Electrification” — The EV Speed Bump. Return of the iPod. Realtors’ $1.8B problem.

02 Nov 2023

Contributed by Lukas

Electric cars sales just hit a speed bump — Because Electric Cars are being treated like vaccines....

🚦 “Elmo got a makeover” — Sesame Street’s new pivot. Target’s theft excuse. JetBlue’s vacation mistake.

01 Nov 2023

Contributed by Lukas

Sesame Street is changing its format for the first time in 56 years — Big Bird, Elmo, and Oscar Th...

🌽 “Disgusting… and delicious” — Candy Corn’s monopoly. Chevy’s final tagline. The White House’s AI.

31 Oct 2023

Contributed by Lukas

The most controversial topic this Halloween is… Candy Corn — So we found the company that sells ...

🏡 “My landlord is a bot” – AI Landlord surge. Glossier’s Sephora pivot. Amazon’s drone army.

30 Oct 2023

Contributed by Lukas

One big reason rents are rising is AI Landlords — Two software companies are helping more and more...

⚡🧃 “The energy drink stock up 4,000%” — Celsius’ lucky surge. Barbie & Ken’s GDP surprise. Ford’s negotiation lesson.

27 Oct 2023

Contributed by Lukas

The #1 stock on Wall Street? It’s Celsius Energy Drink, up 4,000% in the last 5 years — But this...

👑 “Why Microsoft will pass Apple” — A prediction for a new #1. DINKs’ financial win. TikTok’s Cardi B concert.

26 Oct 2023

Contributed by Lukas

Apple is reporting earnings today, but it’s about to lose its spot as the #1 most valuable company...

🤳 “The FOMO Lawsuit” — Meta sued by 41-states. Texas Roadhouse’ resurgence. Kristen Bell’s diaper dilemma.

25 Oct 2023

Contributed by Lukas

41 states just filed a blockbuster lawsuit against Meta, claiming it is harmful and addictive to kid...

🩲 “Skims for Hims” — Kim Kardashian’s growth hack. America’s unpopular debt solution. The NBA’s ticket surge.

24 Oct 2023

Contributed by Lukas

Skims already replaced Victoria’s Secret, now it’s expanding to menswear — But there’s a mal...

🐽 “McRib of Wall Street” — The Stock market’s McRib correlation. ESPN’s secret subscription. Amex’s chirp vs churn.

23 Oct 2023

Contributed by Lukas

Want to know if stocks are going up or down? Just check if the McRib’s on the menu — We break do...

⚽👅 “Rolling Stones FC” — Spotify’s soccer jersey. Americans’ stock market record. United’s perfect boarding strategy.

20 Oct 2023

Contributed by Lukas

Spotify sponsors the FC Barcelona soccer team, but it’s putting the Rolling Stones logo on the jer...

🧻 “Can you spare a fancy square?” — Charmin’s new TP. Netflix’s amusement store. George Clooney’s strike.

19 Oct 2023

Contributed by Lukas

Netflix just reported earnings, but the real highlight is its newest product: Mini-Theme Parks — N...

🥇🎒 “The #1 school in America” — The Pentagon’s surprise school. DoorDash’s video-gamer strategy. Goldman’s Apple mistake.

18 Oct 2023

Contributed by Lukas

DoorDash just confirmed that ⅓ of their customers play video games for an hour or more per day —...

🌃 “Saturday Night Thrive” — SNL’s YouTubification. Tesla’s 1st ad. The New Party Economy.

17 Oct 2023

Contributed by Lukas

Saturday Night Live just began its 49th season on TV, but it’s not a TV show anymore — SNL is a ...

🎃 “Halloween Inc.” — Spirit Halloween’s zombie retail. Microsoft’s house of brands. Costco’s Kirkland clothing.

16 Oct 2023

Contributed by Lukas

Odds are you’re getting a costume from Spirit Halloween this week, at one of their 1,400 seasonal ...

🎊 “The end of sneaky fee fees” — California’s fee ban. Teens’ 5 fave products. Reebok’s Chief Shaq Officer.

13 Oct 2023

Contributed by Lukas

You know that extra fee you’re stuck pay at the end when you’re buying concert tickets or a hote...

🍺🍸🥃 “The Triple Crown” — Mexico’s alcohol win. LinkedIn’s 250 newsies. Taylor Swift’s movie revolution.

12 Oct 2023

Contributed by Lukas

This year, Mexican beer, liquor, and cocktails have all hit #1 in America – There are 3 reasons wh...

👞👞👞 “You own 3.6 pairs of Birks” — Birkenstock’s IPO day. Roku’s MoneyBall strategy. The most generous billionaire ever.

11 Oct 2023

Contributed by Lukas

249-year old Birkenstock goes public today with an IPO — And if “The Lindy Effect” applies, Bi...

🇮🇱 🇵🇸 “From Blockade to Siege” — Gaza’s Economic War. The French Fry Index. Metropolis’ $1.7B parking lot.

10 Oct 2023

Contributed by Lukas

After the surprise attack from Hamas, Israel is responding with punishing economics — It’s escal...

🛞 “Restaurants sell Tires” — Michelin’s Guide’s wild history. Meta’s AI celebs. ExxonMobil’s OPEC-killer.

09 Oct 2023

Contributed by Lukas

The Michelin Guide is expanding from restaurants to hotels — This tire company (Michilin) getting ...

🥤 “Huge Millennial Water Bottle” — Stanley’s tumbler surge. The Ozempic Effect. Shrek’s music stock.

06 Oct 2023

Contributed by Lukas

The #1 trending water bottle right now? It’s not Swell, Nalgene, or Klean Kanteen. It’s Stanley ...

🤖🏃🏻 “AI Forrest Gump” — Tom Hanks’ deepfake drama. World Cup’s 2030 dictator decision. Airbnb’s Pre-Apology Tour.

05 Oct 2023

Contributed by Lukas

FIFA just announced the 2030 World Cup hosts… sorry 6 different countries as co-hosts — Because ...

💰 “Geniuses are eccentric. So are frauds” — SBF’s trial begins. Mean Girls on TikTok. Millennials’ financial win.

04 Oct 2023

Contributed by Lukas

Sam Bankman-Fried’s criminal trial just kicked off with some wild details ($55M for Tom Brady to w...

🧸 “Toy-vasion” — Toys ‘R’ Us’ land-air-sea plans. Covid’s Nobel Prize. Sphere’s U2 concert.

03 Oct 2023

Contributed by Lukas

Toys ‘R’ Us is back with an ambitious expansion plan that they call “land, air, and sea” —...

🍽️ “Death of a Meal Kit” — Blue Apron’s autopsy. The Stock Market’s sad September. Porsche’s 1st apartment.

02 Oct 2023

Contributed by Lukas

Blue Apron was sold to Wonder for $100M — The problem? That’s 95% lower than the mealkit compay’...

🥇 “Gollllllld” — Costco’s gold bars. Microsoft’s nuclear reactor. Levi’s over-firing strategy.

29 Sep 2023

Contributed by Lukas

Ask Nick & Jack (almost) anything with this form.  The newest and fastest-selling...

💿 “The Last DVD” — Netflix’s brilliant self-disruption. The Electric Cars election. ChatGPT’s physical “chatpod”.

28 Sep 2023

Contributed by Lukas

Tomorrow is the last day you can order a DVD from Netflix — For 10 years Netflix was just DVDs, th...

🤸‍♀️ “Grandpa wears Lulu” — Lululemon’s multi-generational strategy. Amazon’s monopoly lawsuit. Yelp’s hall of shame.

27 Sep 2023

Contributed by Lukas

The surprise reason Lululemon enjoys consistent 20% growth every quarter? Cause it’s selling to mo...

🔫 “Super Soaker World” — Nerf’s theme park. Writers’ strike finale. Spotify’s podcast translator.

26 Sep 2023

Contributed by Lukas

Hasbro’s Nerf brand was essential to our childhood, so it’s opening its 1st ever Nerf theme park...

🎙️🎙️“TBOY signs with Wondery” — Return of the TV Rerun. Deion’s $5M sunglasses. Snapchat’s surprise+.

25 Sep 2023

Contributed by Lukas

Since the writers’ strike began, you’ve been watching reruns (Suits, Seinfeld, and Wheel of Fort...

🐒 “Elon’s Luke Skywalker monkey startup” — Neuralink’s brain computer. Rupert Murdoch’s succession. Walmart’s puppy splurge.

22 Sep 2023

Contributed by Lukas

Elon’s musk’s most secretive startup (Neuralink) is moving to human trials — It’s connecting...

🧑‍🎤 “Why has music gotten shorter?” — Spotify’s algo-music. Renting homes beats buying. Dollar General’s worst job ever.

21 Sep 2023

Contributed by Lukas

No, you’re not crazy. Songs are getting shorter — Because artists aren’t writing music for fan...

⌚👶 “iOvulation” — Natural Cycles’ fertility watch. Disney’s stimulus plan. Elon’s X paywall.

20 Sep 2023

Contributed by Lukas

Natural Cycles just got FDA approval for hands-free birth control — Simply by wearing an Apple Wat...

🥕 “$CART” — Instacart’s IPO surprise. SF’s cash for kindergartners. Car-workers’ 40% raise.

19 Sep 2023

Contributed by Lukas

Instacart is the rare tech company IPO’ing with a profit — Because Instacart has pivoted from Si...

💏 “The Prenup Podcast” — Prenups’ Millennial pop. Salesforce’s boomerang job. NFL’s turf obsession.

18 Sep 2023

Contributed by Lukas

The unspoken trend in Millennial weddings right now? Prenups — The prenuptial agreement has gone f...

🃏 “Caesars Locked Palace” — Casinos’ Hack Attacks. Arm’s Coolest IPO. Surge Pricing for Beer.

15 Sep 2023

Contributed by Lukas

Take the weekly news quiz: Go.tboypod.comSubscribe to the daily newsletter: tboypod.com/ne...

🙋🛠️ “Uber built my house” — Uber’s secret taskrabbit. Detroit’s car strike . Coca-Cola’s AI soda.

14 Sep 2023

Contributed by Lukas

Code in Uber’s app reveals their secret next product: Uber Chores — It’s Uber’s chance to re...

⚡ “Goodbye, Lightning” — iPhone 15’s dongle surprise. Bey’s Etsy surge. The Promotion Paradox.

13 Sep 2023

Contributed by Lukas

Apple unveiled the new iPhone 15 — But the real story isn’t the phone, it’s the beginning of t...

🧠 “The Genius Ingredient” — Elon’s biography takeaway. Twinkies’ snack sale. Google’s antitrust megatrial.

12 Sep 2023

Contributed by Lukas

Walter Isaacson’s biography on Elon Musk arrives today, so we jumped in for you — And we found t...

🐮 “The Yogurt Laureate” — Chobani’s $300K writer. Adidas’ Samba surge. Carvana’s 1,000% stock pop.

11 Sep 2023

Contributed by Lukas

Chobani, the yogurt co, just hired a writer… with a $300K salary — The internet thought that pay...

🇸🇪 “Fluügen-sofa” — Ikea’s maze strategy. Apple’s banned iPhone. SkinnyDipped chocolate.

08 Sep 2023

Contributed by Lukas

Apple stock just lost $210B in value in just 2 days — Because China found an iPhone replacement.Ik...

💍 “The Ring Price Plummet” — Diamonds’ lab-grown disruption. YouTube’s Millennials vs Gen Z. Polestar’s electric car smartphone.

07 Sep 2023

Contributed by Lukas

Diamond prices have plummeted by 40% this year — Because there’s a 30% chance your engagement ri...

🎸 “Eras Tour: The Movie” — T-Swift’s windowing strategy. Airbnb’s NYC crackdown. Credit Cards’ swipe tax.

06 Sep 2023

Contributed by Lukas

Taylor Swift is turning her concert into a movie and it already broke a pre-sale ticket record — B...

🦬 “Prime Time in Colorado” — Deion’s winning strategy. Burger King’s Whopper lie. The Autumn of IPOs.

05 Sep 2023

Contributed by Lukas

Football & baseball legend Deion Sanders is turning around one college football team — And his...

BONUS 🎤🎤 “What makes TBOY tick” — Nick & Jack get interviewed by AdWeek.

30 Aug 2023

Contributed by Lukas

In May, we jumped on the mics for an interview on Adweek’s podcast, Young Influentials. ...

📚🏖️ “Our Vacay Reading List” — Creativity Inc (Pixar). Bitter Brew (Budweiser). The Bezos Blueprint (Amazon).

23 Aug 2023

Contributed by Lukas

We’re dropping something vacation-themed: The Best Books Yet. Here are 3 of our favorite pop-biz b...

🍦 “King of Cone” — Joy’s ice cream cone monopoly. Skechers’ soccer deal. Tipping’s tipping point.

18 Aug 2023

Contributed by Lukas

It’s our last pod until Tuesday, September 5th as we take our annual vacation… but we whipped up...

📉 “Another Big Short” — Michael Burry’s Voldemort bet. TJ Maxx’s all-time high. Fogo de Chao’s group dinner.

17 Aug 2023

Contributed by Lukas

Brazilian steakhouse Fogo de Chao just sold for $1B – We found out how it makes twice as much mone...

🪓 “I just bought a baseball team nbd” — Atlanta Braves’ stock. Crocs’ collab economy. China’s no-bad-news policy.

16 Aug 2023

Contributed by Lukas

The Atlanta Braves just became the first publicly-traded baseball stock — So we jumped into their ...

🤑 “Girl Math & Guy Math” — Girl Math’s financial savvy. Dunkin’s spiked coffee. UPS’ $170k salaries.

15 Aug 2023

Contributed by Lukas

TikTok trend with 40M views? #GirlMath — So we’re looking at Girl Math, Guy Math, and the financ...

📚 “Pimp My Dorm” — University spending splurge. Target’s Starbucks bet. Brightline’s Olympics train.

14 Aug 2023

Contributed by Lukas

The WSJ examined 20 years of collegiate (over)spending — but the buck stops with the boards. ...

🚕 “End Surge Pricing” — Lyft’s anti-surge pivot. Michael Kors’ Team USA. Disney’s subscription math.

11 Aug 2023

Contributed by Lukas

Lyft is trying to end Surge Pricing — But for every business Yin there is a business Yang. Coach i...

☠️ “Portnoy’s pirates” – Barstool’s $1 buyback. WeWork’s worth $0. Cannabis’ beer-quisition.

10 Aug 2023

Contributed by Lukas

Dave Portnoy sold Barstool Sports to a gambling company for $550M, but just allegedly got it back fo...

💊 “The Miracle Drug*” — Wegovy weight loss surprise. MrBeast’s $100M burger lawsuit. Wind Turbines’ falling fiasco.

09 Aug 2023

Contributed by Lukas

The maker of trending weight loss drug Wegovy just discovered it reduces heart disease too — It’...

🏈 “The Mac-12 Conference” — Apple + Pac-12 = Mac-12. Zoom’s anti-zoom policy. Warren Buffett’s best quarter yet

08 Aug 2023

Contributed by Lukas

The legendary Pac-12 college athletic conference is on the verge of collapse, so we have a crazy sol...

💋 “The Duchess of Dupes” — Elf Beauty’s dupe dominance. Airlines domestic discount. Robo-taxi’s baseball play.

07 Aug 2023

Contributed by Lukas

Elf Beauty is a top 10 stock of the past 5 years — Because Elf has legitimized the Dupe. There’s...

🛒🐠 “Whole Foods lost my seabass” — Amazon’s Achilles Heel. The Recession’s been canceled. Starbucks’ Chinese mission.

04 Aug 2023

Contributed by Lukas

Amazon just announced stellar earnings, sending the stock to a 1-year high — But Amazon’s Achill...

🥱 “I dream of Pikachu” — Pokemon Sleep’s Humblebrag. KFC’s nugget nuance. The Strip Mall’s real estate resurgence.

03 Aug 2023

Contributed by Lukas

Pokemon Sleep is soaring to the top of the App Store by gamifying your slumber — But its growth ha...

🩴 “Stilettos or Furkenstocks?” — Birkenstocks’ comfy IPO. Bed Bath & Beyond’s resurrection. Big Oil’s electric slide.

02 Aug 2023

Contributed by Lukas

Birkenstock just enjoyed a Barbie bump and is reportedly planning to IPO as soon as September — Be...

☄️ “Real Housewives of Pluto” — NASA+ streaming. Jeep’s bummer summer. SoFi’s Jon Snow CEO.

01 Aug 2023

Contributed by Lukas

NASA is joining the streaming wars with NASA+ — Because to win wallets & dimes, you’ve first...

🗞️🚨 "We launched a newsletter" — Hot vs. Cold Coffee. Threads’ zucking playbook. White Paint’s climate solution.

31 Jul 2023

Contributed by Lukas

Sign up at news.tboypod.com for The Best Newsletter Yet Maxwell House coffee just unv...

💁‍♀️ “The Year of the She-conomy” — Barbie, T-Swift, USWNT. McDonald’s new restaurant. TikTok’s triple-zucking.

28 Jul 2023

Contributed by Lukas

The defining moments for the economy so far this year are all feminine — We found the 3 reasons th...

👼 “The Mechanical Mary Poppins” — Snoo’s bassinet lesson. Big Tech’s new map app. The Fed’s Smokey The Bear strategy.

27 Jul 2023

Contributed by Lukas

The Snoo is selling $100M of smart baby bassinets every year — But this baby startup borrowed a le...

👁️ “How we’ll pay ourselves when bots take over” —WorldCoin’s eye-scanner. Spotify’s loser user. UPS’ year of the strike.

26 Jul 2023

Contributed by Lukas

Spotify’s just announced its best user growth ever, but the stock fall 14% — Because sometimes a...

💅 “A Positive Sum Game” — Barbenheimer’s precedent. Twitter’s X-out. Deodorant’s surge.

25 Jul 2023

Contributed by Lukas

Barbie & Oppenheimer enjoyed the 4th best Box Office weekend ever — Because “Barbenheimer”...

🍹 “National Tequila Day” — Celebs do Tequila. Chase does Lounges. And Amazon does Space.

24 Jul 2023

Contributed by Lukas

Is it just us, or does every celebrity have their own tequila brand — But when you drink a celebri...

🩷 “Barbie, born in 1959” — Barbie’s disruptive history. Netflix’s strike advantage. RIP Starter Homes.

21 Jul 2023

Contributed by Lukas

Everyone’s talking about the Barbie movie, but we want to talk about the Barbie doll — Because B...

🎥 “It’s huuuuge” — IMAX’s Oppenheimer moment. Skims’ $4B undies. Microsoft’s AI championship.

20 Jul 2023

Contributed by Lukas

“Oppenheimer” debuts tonight on IMAX, so we’re looking at IMAX’s business model — Because ...

🙋‍♀️ “Soccer’s growth story” — Women’s World Cup $$$. Buses are back. AT&T’s lead empire.

19 Jul 2023

Contributed by Lukas

The Women’s World Cup kicks off Thursday in New Zealand (and Australia) — But we think the Women...

🐐 “iMessi” — Apple’s Lasso Way. Allbirds’ weirdness rule. Accountants’ superhero moment.

18 Jul 2023

Contributed by Lukas

The world’s greatest soccer player, Lionel Messi, just began his career in Miami — But the real ...

🎙️ “Episode #1,000” — Shopify’s meeting calculator. Opill’s OTC pill. Air Conditioner’s heat wave win.

17 Jul 2023

Contributed by Lukas

Yetis & Besties, thanks to all of you for getting us to 1,000 episodes (it’s a lovely, nice, r...

🌭 “Peak Weiner” — Hot Dogs’ summer. Hollywood’s actor strike. Delta’s international vacay.

14 Jul 2023

Contributed by Lukas

Hot Dogs have been named the “it” food of the summer — because hot dogs are a platform.Th...

⚰️ “The greatest gift you can give” — Aretha Franklin’s will. Inflation’s best one yet. Domino’s delivery pivot.

13 Jul 2023

Contributed by Lukas

Domino’s swore it would never use 3rd party delivery apps — But great business minds are willing...

🎢 “Less Epcot, more Amalfi” — Disney’s emptiest rides. Kura Sushi’s surge. She-cession’s finale.

12 Jul 2023

Contributed by Lukas

“Disney World Hasn’t Felt This Empty in Years” — That’s the headline right now for Disney,...

🧃 “Four Loko 2.0” — Prime Energy drink’s trouble. Amazon’s tiny treats. Threads’ greatest weakness.

11 Jul 2023

Contributed by Lukas

YouTubers Logan Paul and KSI launched an energy drink that’s now the target of Congress — becaus...

🌐 “The Las Vegas Sphere?” — Sphere’s real reality. China’s tit-for-tatting. Rivian’s 80% surge.

10 Jul 2023

Contributed by Lukas

Las Vegas just unveiled the largest sphere on earth — “Sphere” is actually a publicly-traded s...

🎀 “Summer of Barbie” — Mattel’s movie blitz. Model A’s flying car. America’s Jobs surprise.

07 Jul 2023

Contributed by Lukas

Mattel’s Barbie movie just put on a master class in marketing — It’s not an ad campaign, it’...

🐦🐦 “Instagram zucks Twitter” — Meta’s Twitter copycat. Insect-based food. Costco’s moocher crackdown.

06 Jul 2023

Contributed by Lukas

We just witnessed a “Stage 5 Zucking” — Instagram has officially copied Twitter with a new app...

😈 “Death by Milkshake” — McDonald’s Grimace trend. Tesla’s supercharger secret. The 4.5-day workweek.

05 Jul 2023

Contributed by Lukas

McDonalds' just pulled off the most viral trend of the year… by accident — The Grimace shake hig...

🍼 “Baby Martell is here… the Pod’s not (yet)” — The pod returns Wednesday, July 5th.

30 Jun 2023

Contributed by Lukas

Besties & Yetis, we are so happy to report that Nick and Molly have a healthy baby boy and the famil...

BONUS #4 🥗 The Storyteller of Salad: Nathaniel Ru, Sweetgreen Co-founder

22 Jun 2023

Contributed by Lukas

We recorded an interview in a restaurant, none other than Sweetgreen. We interviewed Nathaniel Ru, C...

👶 "1 week Baby Break begins… today”

21 Jun 2023

Contributed by Lukas

Nick just dashed to the hospital with his wife to have their 1st baby — we don’t have details ye...

🍺 “The new #1 beer” — Modelo’s Millennial Magic. Mercedes’ AI car. Pixar’s missing magic.

20 Jun 2023

Contributed by Lukas

The Bud Light Boycott just resulted in a new #1 US beer: Modelo Especial — This Mexican beer’s b...

🐝 “Yonce-flation” — Beyonce’s Swedish Inflation. Spotify’s YouTube strategy. Cava’s bistro IPO.

16 Jun 2023

Contributed by Lukas

Beyonce’s concert in Sweden literally caused nationwide Inflation — And it’s the perfect case ...

Activity Overview

🦞 “The Lobsterman is an Influencer” — Blue Collar TikTok. Sports Illustrated’s faux-bot. Amazon’s palm-reader.

📷😜 “My office feels like a hotel” — Rise of Envy Offices. Billie Eilish’s VC secret. Shopify’s holiday win.

🥡 “1st Ozempic Thanksgiving” — Weight Loss leftovers. BOGO’s cyber monday surprise. UNC’s field hockey winner.

🛍️ “Black Friday Football” — Amazon’s TNF trick play. Ocean Spray’s cran-opoly. Microsoft’s OpenAI victory.

🌬️ “Giving up smoke” — Snoop Dogg’s head-fake. Chardonnay’s top-selling grape. Wall Street’s kindness counter.

🔥 “The Biggest Firing Since Steve Jobs” — Sam Altman’s shock firing. Red Bull’s F1 win. Old Navy’s resurrection.

📭 “The business of mail” — USPS’ $6.5B surprise. Amazon’s 1st car sale. TikTok’s TV show.

🔎 “TV’s surprise #1 show” — NCIS’s Emmy-less glory. Starbucks’ Red Cup Rebellion. Wonder’s new food category.

🎲 “SportsCenter Casino” — ESPN’s new betting app. De Beers’ diamond vault. Apple’s Google bribe.

🌽 “Xi’s surprise Iowan fam” — China’s President’s Midwestern history. Chipotle’s new robo-veggie chain. Windfarm City’s cancellation.

🍫 “How KitKat won Japan” — KitKat’s Omiyage strategy. Humane’s iPhone killer. Hot Strike Summer’s sequel.

💁‍♀️ “Gwyneth goes to Tarjay” — Goop’s hot pivot. Netflix’s LA movie theater. Cruise’s robotaxi brake.

🧝‍♀️ “Zelda does Hollywood” — Nintendo’s creativity hack. Peak Credit Cards debt. Stephen Colbert’s Google threat.

💀 “RIP Great Resignation” — Quiet Quitting’s reversal. WeWork’s Bankruptcy. Shein’s ultra-fast IPO.

🎄 “Christmas Creep” — Holiday sales already here. Bumble’s founder moves on. Warren Buffett’s cash pile.

🍂 “PSL won the fall” — Starbucks’ record quarter. Sam Bankman-Fried’s lesson. Clorox’s crippled quarter.

📷 “Would you pay $17 for Instagram?” — Insta’s ad-free subscription. Estée Lauder’s airport surprise. Six Flags’ fun-cquisition.

🔌 “Premature Electrification” — The EV Speed Bump. Return of the iPod. Realtors’ $1.8B problem.

🚦 “Elmo got a makeover” — Sesame Street’s new pivot. Target’s theft excuse. JetBlue’s vacation mistake.

🌽 “Disgusting… and delicious” — Candy Corn’s monopoly. Chevy’s final tagline. The White House’s AI.

🏡 “My landlord is a bot” – AI Landlord surge. Glossier’s Sephora pivot. Amazon’s drone army.

⚡🧃 “The energy drink stock up 4,000%” — Celsius’ lucky surge. Barbie & Ken’s GDP surprise. Ford’s negotiation lesson.

👑 “Why Microsoft will pass Apple” — A prediction for a new #1. DINKs’ financial win. TikTok’s Cardi B concert.

🤳 “The FOMO Lawsuit” — Meta sued by 41-states. Texas Roadhouse’ resurgence. Kristen Bell’s diaper dilemma.

🩲 “Skims for Hims” — Kim Kardashian’s growth hack. America’s unpopular debt solution. The NBA’s ticket surge.

🐽 “McRib of Wall Street” — The Stock market’s McRib correlation. ESPN’s secret subscription. Amex’s chirp vs churn.

⚽👅 “Rolling Stones FC” — Spotify’s soccer jersey. Americans’ stock market record. United’s perfect boarding strategy.

🧻 “Can you spare a fancy square?” — Charmin’s new TP. Netflix’s amusement store. George Clooney’s strike.

🥇🎒 “The #1 school in America” — The Pentagon’s surprise school. DoorDash’s video-gamer strategy. Goldman’s Apple mistake.

🌃 “Saturday Night Thrive” — SNL’s YouTubification. Tesla’s 1st ad. The New Party Economy.

🎃 “Halloween Inc.” — Spirit Halloween’s zombie retail. Microsoft’s house of brands. Costco’s Kirkland clothing.

🎊 “The end of sneaky fee fees” — California’s fee ban. Teens’ 5 fave products. Reebok’s Chief Shaq Officer.

🍺🍸🥃 “The Triple Crown” — Mexico’s alcohol win. LinkedIn’s 250 newsies. Taylor Swift’s movie revolution.

👞👞👞 “You own 3.6 pairs of Birks” — Birkenstock’s IPO day. Roku’s MoneyBall strategy. The most generous billionaire ever.

🇮🇱 🇵🇸 “From Blockade to Siege” — Gaza’s Economic War. The French Fry Index. Metropolis’ $1.7B parking lot.

🛞 “Restaurants sell Tires” — Michelin’s Guide’s wild history. Meta’s AI celebs. ExxonMobil’s OPEC-killer.

🥤 “Huge Millennial Water Bottle” — Stanley’s tumbler surge. The Ozempic Effect. Shrek’s music stock.

🤖🏃🏻 “AI Forrest Gump” — Tom Hanks’ deepfake drama. World Cup’s 2030 dictator decision. Airbnb’s Pre-Apology Tour.

💰 “Geniuses are eccentric. So are frauds” — SBF’s trial begins. Mean Girls on TikTok. Millennials’ financial win.

🧸 “Toy-vasion” — Toys ‘R’ Us’ land-air-sea plans. Covid’s Nobel Prize. Sphere’s U2 concert.

🍽️ “Death of a Meal Kit” — Blue Apron’s autopsy. The Stock Market’s sad September. Porsche’s 1st apartment.

🥇 “Gollllllld” — Costco’s gold bars. Microsoft’s nuclear reactor. Levi’s over-firing strategy.

💿 “The Last DVD” — Netflix’s brilliant self-disruption. The Electric Cars election. ChatGPT’s physical “chatpod”.

🤸‍♀️ “Grandpa wears Lulu” — Lululemon’s multi-generational strategy. Amazon’s monopoly lawsuit. Yelp’s hall of shame.

🔫 “Super Soaker World” — Nerf’s theme park. Writers’ strike finale. Spotify’s podcast translator.

🎙️🎙️“TBOY signs with Wondery” — Return of the TV Rerun. Deion’s $5M sunglasses. Snapchat’s surprise+.

🐒 “Elon’s Luke Skywalker monkey startup” — Neuralink’s brain computer. Rupert Murdoch’s succession. Walmart’s puppy splurge.

🧑‍🎤 “Why has music gotten shorter?” — Spotify’s algo-music. Renting homes beats buying. Dollar General’s worst job ever.

⌚👶 “iOvulation” — Natural Cycles’ fertility watch. Disney’s stimulus plan. Elon’s X paywall.

🥕 “$CART” — Instacart’s IPO surprise. SF’s cash for kindergartners. Car-workers’ 40% raise.

💏 “The Prenup Podcast” — Prenups’ Millennial pop. Salesforce’s boomerang job. NFL’s turf obsession.

🃏 “Caesars Locked Palace” — Casinos’ Hack Attacks. Arm’s Coolest IPO. Surge Pricing for Beer.

🙋🛠️ “Uber built my house” — Uber’s secret taskrabbit. Detroit’s car strike . Coca-Cola’s AI soda.

⚡ “Goodbye, Lightning” — iPhone 15’s dongle surprise. Bey’s Etsy surge. The Promotion Paradox.

🧠 “The Genius Ingredient” — Elon’s biography takeaway. Twinkies’ snack sale. Google’s antitrust megatrial.

🐮 “The Yogurt Laureate” — Chobani’s $300K writer. Adidas’ Samba surge. Carvana’s 1,000% stock pop.

🇸🇪 “Fluügen-sofa” — Ikea’s maze strategy. Apple’s banned iPhone. SkinnyDipped chocolate.

💍 “The Ring Price Plummet” — Diamonds’ lab-grown disruption. YouTube’s Millennials vs Gen Z. Polestar’s electric car smartphone.

🎸 “Eras Tour: The Movie” — T-Swift’s windowing strategy. Airbnb’s NYC crackdown. Credit Cards’ swipe tax.

🦬 “Prime Time in Colorado” — Deion’s winning strategy. Burger King’s Whopper lie. The Autumn of IPOs.

BONUS 🎤🎤 “What makes TBOY tick” — Nick & Jack get interviewed by AdWeek.

📚🏖️ “Our Vacay Reading List” — Creativity Inc (Pixar). Bitter Brew (Budweiser). The Bezos Blueprint (Amazon).

🍦 “King of Cone” — Joy’s ice cream cone monopoly. Skechers’ soccer deal. Tipping’s tipping point.

📉 “Another Big Short” — Michael Burry’s Voldemort bet. TJ Maxx’s all-time high. Fogo de Chao’s group dinner.

🪓 “I just bought a baseball team nbd” — Atlanta Braves’ stock. Crocs’ collab economy. China’s no-bad-news policy.

🤑 “Girl Math & Guy Math” — Girl Math’s financial savvy. Dunkin’s spiked coffee. UPS’ $170k salaries.

📚 “Pimp My Dorm” — University spending splurge. Target’s Starbucks bet. Brightline’s Olympics train.

🚕 “End Surge Pricing” — Lyft’s anti-surge pivot. Michael Kors’ Team USA. Disney’s subscription math.

☠️ “Portnoy’s pirates” – Barstool’s $1 buyback. WeWork’s worth $0. Cannabis’ beer-quisition.

💊 “The Miracle Drug*” — Wegovy weight loss surprise. MrBeast’s $100M burger lawsuit. Wind Turbines’ falling fiasco.

🏈 “The Mac-12 Conference” — Apple + Pac-12 = Mac-12. Zoom’s anti-zoom policy. Warren Buffett’s best quarter yet

💋 “The Duchess of Dupes” — Elf Beauty’s dupe dominance. Airlines domestic discount. Robo-taxi’s baseball play.

🛒🐠 “Whole Foods lost my seabass” — Amazon’s Achilles Heel. The Recession’s been canceled. Starbucks’ Chinese mission.

🥱 “I dream of Pikachu” — Pokemon Sleep’s Humblebrag. KFC’s nugget nuance. The Strip Mall’s real estate resurgence.

🩴 “Stilettos or Furkenstocks?” — Birkenstocks’ comfy IPO. Bed Bath & Beyond’s resurrection. Big Oil’s electric slide.

☄️ “Real Housewives of Pluto” — NASA+ streaming. Jeep’s bummer summer. SoFi’s Jon Snow CEO.

🗞️🚨 "We launched a newsletter" — Hot vs. Cold Coffee. Threads’ zucking playbook. White Paint’s climate solution.

💁‍♀️ “The Year of the She-conomy” — Barbie, T-Swift, USWNT. McDonald’s new restaurant. TikTok’s triple-zucking.