🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

118.524 - 141.688 Nick

Yeah, in fact, between her tickets going on sale and Katy Perry's first concert, stocks dropped 30%. Fast forward to today, and Katy Perry just had her biggest month since then. Katy Perry just flew to space. Katy Perry just released a new album. And this month, uh-oh, Katy Perry started a concert tour. That's right. The ticket drop actually lines up exactly with the beginning of the trade war.

141.748 - 164.595 Nick

The day she launched tickets, stock markets plummeted. Katy, are you telling my phone one time? It's like Katy Perry's teenage dream was an economic drop. Baby, you're a firework because you make the stock market blow up. But yet it's not just Katy Perry going on tour that reminds us of 2008. Lady Gaga just played Coachella. And Miley Cyrus just dropped an album too. Remember Usher?

164.715 - 179.664 Nick

He released Love in This Club back in 2008. And he's back. He did the Super Bowl halftime show last year. So besties, add it all up. And Katy Perry once said, you're going But earmuffs, if there's any stockbrokers listening. Honey, you're going to have to turn down the Katy Perry.

180.837 - 205.78 Jack

portfolio needs it jack let's hit our three stories 15 years before this song two boys from the northeast met in the dorm they had an idea to cause a cultural storm it's the best one yet but the best is the norm jack nick that's it i don't even think they need to practice 50 that's a fat tip t-boy city on your at list if you know you know because we're ready to go we can't wait no more so just start the show

212.648 - 234.578 Monica Lewinsky

I would define reclaiming as to take back what was yours. Something you possess is lost or stolen, and ultimately you triumph in finding it again. Listen to Reclaiming with Monica Lewinsky wherever you get your podcasts.

237.717 - 263.306 Nick

For our first story, yesterday was Mega Monday. Here, Yetis, is your synopsis about President Trump's last 24 hours that definitely moved your portfolio. Planes, prescriptions, tariff pauses, and Middle East parties. Here's what you need to know about all of them in five minutes. Now, besties, this story really begins yesterday at 3 a.m. Eastern Standard Time. Jack, what happened then?

263.486 - 282.501 Nick

At that time on Monday, very early morning, the Treasury Secretary, Scott Besson, announced a 90-day trade war ceasefire with China. All right, ceasefire. I like those two words. Jack, could you sprinkle on more context, please? Tariffs between the U.S. and China were so high going into it that we had an effective trade embargo for a full month. Like, no joke.

282.541 - 304.379 Nick

Ships stopped coming across the ocean to the U.S. from China. They were just in port, not going anywhere. But that... because the US is dropping tariffs on China-made goods to 30%, and China is dropping tariffs on US-made goods to 10%. Add it all up, and this is being described as a total reset for these epic trade talks.

304.499 - 322.951 Nick

From 145% to 30%, huge de-escalation between the world's two biggest economies. Now, Eddie's Jack and I jumped in T-Boys style, and we believe this tells us two big things. First, it tells us that the U.S. and China are talking again. Both sides are seeking a deal. Both sides are working to come to an agreement.

323.171 - 347.605 Nick

Second, it tells us that Scott Besson, the Treasury Secretary, not Donald Trump, appears to be leading those trade talks. And Wall Street seems to be thrilled by that development. Now, Yetis, we should point out that the U.S. hasn't won concessions yet from Beijing. But stocks rose 3.3% yesterday on hopes that our Treasury Secretary can lead us to a more fair status quo with the Chinese.

701.846 - 724.326 Nick

$500 million a year in revenue is impressive, by the way. It is, so let's bring on some context. That's twice as much as Allbirds, it's the same as Stitch Fix, and it's half as much as Skims. Now, besties, the reason Jack and I think Vineyard Vines is such a consistent business... is because of males. Men, men, males, dudes, guys. Men literally shop differently than women, according to the CEO.

724.446 - 742.623 Nick

You see, men buy and commit to a brand that works for them for years. Women tend to switch it up. Yeah, what we're saying is that men stick to the fit, women chase the hit. And nearly 70% of Vineyard Vine customers are men. So basically, your boyfriend finds Vineyard Vine khakis that fit well, and then he wears them for the next two decades.

742.663 - 761.75 Nick

Yeah, Jack, Molly's been trying to find like a fleece for San Francisco weather for like six years. It's like her Eldorado. We've got like a fleece graveyard in the closet of every fleece she's tried. Meanwhile, you have your outdoor voices pull over that you've had for like 15 years. Still loyal. Still loyal. But here's our big question. Is Vineyard Vines too stable? Yeah.

762.03 - 784.957 Nick

Has it missed out on growth opportunities by not expanding more? Jack and I think we've got the answer and it's our takeaway. So Jack, what's the takeaway for our buddies over at Vineyard Vines? There's a life cycle of lifestyle brands. Yeti's spoiler. On our weekly show, The Best Idea Yet, Jack and I are going to publish an episode next month on Tommy Bahama.

785.097 - 803.512 Nick

And Sir Bahama is the perfect case study in the evolution of a lifestyle brand. Because Tommy Bahama started with clothing, but then expanded to restaurants, and then furniture, and then hotels and resorts. It was able to expand to all those verticals because Tommy Bahama is a lifestyle brand. Right. The lifestyle is vacation by the beach.

924.226 - 949.82 Nick

Their merger with Spirit Airlines got blocked, they missed out on the post-pandemic international travel craze, and their stock is down 95% from their all-time high. That's right, JetBlue stock is trading at $4 a share, so JetBlue is trying to turn around their life the same way we humans do. Reach for a cup of coffee. Here's the news. JetBlue has turned an entire airplane into a Dunkin' ad.

950.0 - 972.062 Nick

I wish you could see a picture of this, but it's an entire Airbus A320 airplane painted with Dunkin' Donuts branding. 100% Dunkin' branding. Like JetBlue, they're not getting a government bailout right now. Instead- They're getting a Duncan cold brew, apparently. Now, we should point out JetBlue has a tradition of promoting causes by painting one of their airplanes with branding of that cause.

972.122 - 995.318 Nick

They've done NYPD branding, Boston Bruins branding, the nation of Puerto Rico. Each of those got a JetBlue airplane at some point. But now JetBlue is going full corporate billboard. It appears Duncan's paying for this. It's even going to name the plane Brewing Altitude, like a Duncan ad. I think the FAA flight control center is calling it brewing altitude, is approaching runway AB. Yeah.

995.659 - 1016.928 Nick

This is an Airbus A320 airplane with zero blue on it. It is just orange, pink, and brown with a huge donut on the tail. Seriously. Yeah. Now, the key here is that Dunkin' Donuts is based in Boston, and JetBlue is the biggest airline carrier in Boston. So, add it all up, and this is basically an all-New England deal. Ben Affleck's not flying private anymore when he hears about this. One sec.

1016.988 - 1040.32 Nick

Hey, Darlene, where are we flying? At an iced Coolada 30,000 feet, son. That's pretty good. You clearly married someone from Boston. I stuck the land in on that. But yet, here's what Jack and I find fascinating. As we have told you before, where there are eyeballs, there will be ads. Last year, we told you that United Airlines was pioneering targeted ads on their airplanes. That's right.