The Best One Yet
🧴 “Rhode to Riches” — Hailey Bieber’s $1B deal. The NYT’s Alexa+. Supreme Tariff Court.
Fri, 30 May 2025
Elf Beauty is buying Hailey Bieber’s Rhode for $1B… with a trick from Elvis Presley.The NYT hooked up with Amazon… Because Alexa+ wants to be the 1st *premium* chatbot.And Trump’s tariffs were ruled illegal… The Trade War is hitting the Supreme Court.Plus, the hardest word in the Spelling Bee… Lake Chargoggagoggmanchauggagoggchaubunagungamaugg (real place, real word)$ELF $NYT $AMZNWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Heinz Ketchup 🍅Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is the significance of Hailey Bieber's $1B deal?
But yetis, before we hit that wonderful mix of stories... Oh, what an M-I-X of stories, Jack. Love the mix. V-I-C-T-O-R-Y. Ding, ding, ding. That spells victory for the Spelling Bee. Because last night was the 100th Spelling Bee tournament. The finale was last night. We were watching 243 spellers, 4,072 words, six or five vowels, and one big winner.
But here's the wild twist that we noticed as we watched this year's Spelling Bee. Geography. That's right. In order to win the spelling bee, you gotta know geography. Because a little known secret about spelling bees, the hardest words to spell are the places. Yeah, the places. There's no root word, no language of origin. You just gotta memorize the map, baby. Like Mississippi. Yeah.
I didn't even know that was a word. I thought it was a name, but that could be in the spelling bee. There are actually six more S's in Mississippi that they just dropped a few years ago. Which means you can't win the spelling bee unless you're Carmen Sandiego. So Jack and I jumped in T-boy style and we whipped up the top place questions from the spelling bee. You ready for this one, Jack?
Am I the contestant? Yes, you are. And here we go. Jack, the first word is a B2B, which is a body of water in Canada. A B2B? Yes. A-B-I-T-B. A-B-I. Okay. It is A-B-I-T-I-B-E. Second question is Hoofdorp, which is a town in the Netherlands. H-O-O-F-D-O-R-P. Sorry, Jack. That's H-O-O-F-D-D-O-R-P. Two Ds? That's ridiculous.
That's right.
In the Dutch, they get you every time. And finally, the longest word ever used for a geographic name in the spelling bee. Are you ready for this, Jack? Yes. Can you repeat that word, please? Yes, Jack. That would be... This is fake, right? Not fake. Real word. Okay, what's the language of origin? It is a native name for a lake in the state of Massachusetts just outside Boston.
Can you use it in sentence? Yes, Jack, I can. After the Sox lost to the Yankees in the series, we cried all the way back to Lake... C-H-A-R... G-O-G-O-G-O-G-O-G. Sorry, Jack Yetis. Hit us up with your favorite geographical word. Drop it in the comments.
Let's hit our three stars. Let's hit them, baby. 15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick.
that's it i don't even think they need to practice 50 that's a fat tip t-boy city on your at list if you know you know because we're ready to go we can't wait no more so just start the show start the show first a quick word from our sponsor
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Chapter 2: How is the New York Times partnering with Amazon?
Basically, if President Trump wants baseline 10% tariffs, 145% tariffs on China, or 25% tariffs on Mexico, he must pass a law through Congress. We can tariff China, but we need Congress to do it. Now, we should point out the court said tariffs on specific products are okay. Like imported steel or imported cars. So those remain in place.
But the court gave Trump 10 days to cancel all tariffs targeting entire countries. Penguins on the South Pole. are going to be okay now. You're going to make it, guys. Now, stock markets loved that news. Oh, I mean, every time tariffs go away, Jack, stocks pop. We talked about that taco trade the other day. But even wilder, Nick. Yeah, Jack?
Some experts say that the government may have to reimburse any company that has paid tariffs already in the trade war. since those tariffs have been deemed illegal. So I think what you're saying, Jack, is that the government may have to send Mattel a check for millions of dollars because of all those tariffed little Barbie dolls? Yeah, the Barbies were tariffed unlawfully so they can get a refund.
Congratulations, Barbie. Remember to split some of that with Ken. Now, Bessies, just to sprinkle on a little don't get angry at us context right now. Remember, everything these days is viewed through a lens of political suspicion, so there is something we want to clarify. The three judges on this court were appointed by Ronald Reagan first, Barack Obama second, and Donald Trump third.
And those three judges ruled unanimously against these tariffs. But this ruling has also already been appealed by the Trump administration. And this thing is definitely going to end up at the Supreme Court. court. In fact, last night, an appeals court paused everything we just said until the Supreme Court decides on the trade war. So the trade war is actually still on.
The ruling from less than 24 hours ago has already been paused. So Jack, what's the takeaway for all our buddies who are in the trade war? Trump could lose his biggest bargaining chip. Yetis, the president has called tariffs the most beautiful word in the English language, and he uses them as a negotiating tool. He uses the threat of tariffs to force economically weaker countries into submission.
But now, as President Trump is trying to get wins in trade deals, that threat, that leverage, that bargaining chip, it is gone. Trump's not going to give up this power easily. prepare for an epic legal battle starting with the Supreme Court very soon. But the way we see it, all the deal negotiations Trump has with other countries are on pause.
If you're little Vietnam and you're about to give Trump a big trade gift to prevent tariffs from happening, why would you do it now if he doesn't have the power to tariff? Add it all up and the Supreme Court is about to decide whether to take away Trump's biggest bargaining chip.
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Chapter 3: What are the implications of the Supreme Court ruling on Trump's tariffs?
Chapter 4: What was the outcome of the latest Spelling Bee competition?
Am I the contestant? Yes, you are. And here we go. Jack, the first word is a B2B, which is a body of water in Canada. A B2B? Yes. A-B-I-T-B. A-B-I. Okay. It is A-B-I-T-I-B-E. Second question is Hoofdorp, which is a town in the Netherlands. H-O-O-F-D-O-R-P. Sorry, Jack. That's H-O-O-F-D-D-O-R-P. Two Ds? That's ridiculous.
That's right.
Chapter 5: What is the hardest word ever used in a Spelling Bee?
In the Dutch, they get you every time. And finally, the longest word ever used for a geographic name in the spelling bee. Are you ready for this, Jack? Yes. Can you repeat that word, please? Yes, Jack. That would be... This is fake, right? Not fake. Real word. Okay, what's the language of origin? It is a native name for a lake in the state of Massachusetts just outside Boston.
Can you use it in sentence? Yes, Jack, I can. After the Sox lost to the Yankees in the series, we cried all the way back to Lake... C-H-A-R... G-O-G-O-G-O-G-O-G. Sorry, Jack Yetis. Hit us up with your favorite geographical word. Drop it in the comments.
Let's hit our three stars. Let's hit them, baby. 15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick.
that's it i don't even think they need to practice 50 that's a fat tip t-boy city on your at list if you know you know because we're ready to go we can't wait no more so just start the show start the show first a quick word from our sponsor
I would define reclaiming as to take back what was yours. Something you possess is lost or stolen, and ultimately you triumph in finding it again. Listen to Reclaiming with Monica Lewinsky wherever you get your podcasts.
For our first story, the New York Times and Amazon just hooked up in what we're calling the high school dance of AI. Because the New York Times lets Amazon create the first premium AI chatbot. Funny thing, Yetis. Jack and I have noticed there's a bit of a love triangle going on in the artificial intelligence industry, right? It started two years ago when ChatGPT got its first punch in the face.
Slap in the face. An epic lawsuit from the New York Times. That's right. The New York Times and a group of media companies sued OpenAI for stealing their content without compensation. The New York Times paywalls its news. Then OpenAI reads that news and regurgitates it for free to anyone using OpenAI. That was the law. So the New York Times is a legal plaintiff suing OpenAI.
Those two, not in a relationship. But now, two years later, New York Times is getting in bed with Amazon and their AI department. That's right, they're P-A-R-T-N-E-R-I-N-G. Partnering. It's a multi-year licensing deal. Amazon is going to get access to all New York Times content. The New York Times stock is up 2% on the news because it's dipping into Bezos' deep pockets.
Yep, the Times gets a big payday, and Amazon gets access to the sports, cooking, and original reporting of the New York Times. Jack, you remember the movie She's All That? Classic. Freddie Prinze Jr.? Legendary. The jock and the nerd go to prom together? Well, that's basically what just happened on Wall Street. Now, step back for a second.
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