The Best One Yet
💩 “TP’s wet disruptor” — Dude Wipes’ rise. America’s 1st Crypto Fund. The Biz of Breakups.
Tue, 04 Mar 2025
Dude Wipes hit $200M in sales… because they saw an opportunity in 1 stat about toilet paper.Trump is launching America’s 1st crypto fund… but markets hated the details (lost #Bromentum)Sponsored Breakups are the new trend in marketing… because passion points = loyalty points.Plus, we got the details on the latest IBO… Jack’s Initial Baby Offering.$BTC $ETH $PGWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Sesame Street: The Trojan Horse of TV. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is Dude Wipes and why are they successful?
This is Nick. This is Jack. Welcome back. It is Tuesday, T-Boy, Tuesday, March 4th. And today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today.
Jack, my business doula is back in the recording studio. Look at This guy is going over there.
I'm back, baby. It's great to be back. I had an awesome week off. We'll get to more details in a second. Sounds like you got three hours of sleep last night, but we're going to work with it, Jack. Yet he's great to be back on the pod. Three fantastic stories. Jack, what do we got on the show? For our first story, Dude Wipes is the fastest growing company in the bathroom.
They're doing $200 million in sales. This wet wipe for men is the disruptor of doo-doo, and it's all thanks to one number. For our second story, the president just announced a national crypto fund. Bitcoin surged 15% and then Bitcoin fell 15%. We will explain why. And finally, the next frontier in advertising is breakups. We're talking sponsored breakups. Real thing.
When an influencer breaks up with her boyfriend, big brands are now picking sides. But yetis, before we get that wonderful mix of stories. What? An amazing mix of stories. I love this mix, Jack. The cutest news on Wall Street right now. What is it, Nick? Oh, the cutest news on Wall Street, Jack. I think you should tell us. It ain't Bitcoin. It's babies. Specifically, Jack's IBO.
11, 11.
I love those numbers. I love those numbers. I mean, Jack, I've been keeping score here. I'm pretty sure that's your unprecedented third IBO. It is. And it's another baby boy. All right, Jack, let's get into the financials here. Let's talk numbers. The weight of the new baby. Seven pounds, seven ounces. Another lucky number. Love it. Height of the new baby.
Well, it's actually length and it's 20.25 inches. Okay, valuation of the new baby. This kid is worth at least three lifts. Oh, at least four lifts. And this baby just disrupted his diaper, Jack. I should point out, the mom is healthy. Alex is doing fantastic, and so is the baby. We have a healthy third baby. However, Jack, your baby's siblings have got some competition now.
The word on the street is they've been colluding for more snack food. That's true. They're trying to corner the market for goldfish right now. But Jack, I still got to ask the big question from the analysts. What name did you choose for this new publicly cuddled kiddo? Our third son is Oakley East, Kravici Kramer. Oakley East Pravici Kramer. I love it. Thank you. I'm hearing it. I'm absorbing it.
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Chapter 2: How did the pandemic create opportunities for Dude Wipes?
Also, Dude Wipes has been sued over their flushability. Are these really plumber approved? The city of Vancouver doesn't think so. But either way, Dude Wipes just blew past $200 million in sales, so we paid attention and we whipped up a takeaway. So, Jag, what's the takeaway for our buddies over at Dude Wipes? If a statistic gives you pause, then there might be an opportunity.
Yeti's 80% of toilet paper buyers are women. And that hero stat, that explains the surge in dude wipes. So 80% of toilet paper is purchased by women, which makes sense because they make the majority of household purchasing choices. But 100% of us use toilet paper, right? But dude wipes saw that number 80% and it gave them pause. And they saw an opportunity in that pause.
Toilet paper brands market mainly to women because that's who buys them. But what if you try marketing to men instead? The results? Men started to care about toilet paper because a toilet paper brand started speaking to them. And they started making their own toilet paper purchases as a result.
What we're saying is that when dudes saw that 80% of toilet paper was purchased by women, they paused and they thought about that number. If a big number like that gives you pause, then it might be hiding an opportunity. For our second story, America is creating its first national crypto fund, and it's wilder than your crypto buddy's Robinhood account.
But the surprise issue with this crypto reserve, it's linked to our national credit card. We'll explain. But yet he's as promised on the campaign trail. President Trump is setting up a strategic Bitcoin stockpile. Yeah, like a Fort Knox of digital gold. But not exactly. Because on Sunday, President Trump announced something much riskier.
Trump posted on Sunday, he's creating a working group to create a crypto strategic fund. Now, besties, we'll get into the details of that in a second. But the immediate reaction from the markets, what was it, Jack? Very positive. Yeah, it was. Bitcoin rose 15% and gained some serious bromantum heading into the week.
Our buddy Timmy down in Miami said they were popping bottles at the clubs like it was 2021. But on Monday, after a day to digest this post, Bitcoin fell big time. And so did all the other cryptocurrencies. Because of the details. Yetis, this is what Jack and I found fascinating about this story. This new crypto fund, it isn't just Bitcoin.
In fact, the announcement didn't even mention the word Bitcoin. Instead, Trump's post mentioned three cryptos you may not have even heard of. Those cryptos are XRP, Solana, and ADA. Now, these are not meme coins, we should point out, but they are obscure, highly volatile cryptocurrencies.
These crypto that Trump wants to put in the strategic crypto fund, they're not in the same class as Bitcoin or Ethereum. Bitcoin and Ethereum are seen as potential global stores of value. Those other three, no. simply no. Now, naturally, getting name dropped by President Trump sent the prices of those three surprise cryptocurrencies soaring yesterday.
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Chapter 3: What is America’s first crypto fund and what are its implications?
government to buy crypto using our national credit card, it doesn't. Now, a quick word from our sponsor.
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For our third and final story, the next frontier in marketing is romantic breakups. Influencers, actors, and celebs are ending their relationships and then getting their breakups sponsored. Welcome to the era of sponsored breakups. That is the latest season of The Bachelor on ABC. Jack, who we got? Who are the players here? Rachel Kirkconnell. Was one of the players.
And she ended up dating a guy named Matt James. It was an influencer relationship. You could follow the whole thing on Instagram. It was lovely. It was delightful to watch. But after a trip to Japan, Rachel got broken up with him. It had something to do with her picking a bad restaurant on their big vacation, apparently. But here's the shocking part, Yetis.
Rachel didn't get mad and Rachel didn't get even. Instead, Rachel got a brand deal. True story. Yes. There is currently a commercial going around for brawny paper towels because brawny paper towels cleans up the mess like a messy dinner you selected in Japan. And that brawny ad, it probably went over your dad's head because he doesn't watch reality TV. But it lands with her fans. Yes, it does.
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Chapter 4: Why did Bitcoin's value fluctuate after the crypto fund announcement?
They tend to avoid sponsoring anything that might get messy. And yet those relationships are also highly relatable. They are highly personal. Those breakups are what energize fans. Think about that dinner party where someone started spilling the beans on their breakup story. Everyone at the table was fully engaged.
So when your friends pick sides in a breakup, it's actually a lot similar to how they pick sides about brand choices. So when Rachel Kirkconnell broke up with Matt James, you had to decide, are you team Rachel or team Matt? Just like, are you team Coke or are you team Pepsi? Brands are doing sponsored breakups because passion points are where you win loyalty points.
Jack, could you whip up the takeaways for us for T-Boy Tuesday? Dude Wipes is disrupting toilet paper with their irreverent bathroom marketing. By irreverent bathroom marketing, Jack means potty humor. Dune wives, they saw that 80% of toilet paper is bought by women. So they paused and saw an opportunity.
For our second story, Donald Trump ordered the creation of a national crypto fund that includes three lesser known crypto. But markets hated it because it's like a crypto account, but linked to our nation's credit card debt. And our third and final story is a new thing in marketing. Sponsored breakups. Sponsored breakups.
Brands are taking the risk to pick sides because passion points win loyalty points. But yetis, this pod's not over yet. Here's what else you need to know today. First, the tariffs on Mexico and Canada that got delayed a month. Well, they actually go into effect today. Stocks fell on the news that there is no room to negotiate a delay this time. The S&P 500 is now actually down so far this year.
The president will explain his thinking on tariffing our neighbors in tonight's State of the Union address. Second, the Academy Award winner for Best Picture. Maybe you hadn't heard of the movie when everyone was talking about it at the water cooler yesterday. Because Enora, the Best Picture of this year, had a budget of only $6 million. That is so tiny.
It actually only brought in $30 million at the global box office, and yet it just won Best Picture. That's actually part of a trend. The Academy has been selecting smaller movies, I mean films, for the Best Picture. Best picture category. Yeah, from 2000 to 2010, six best pictures had $100 million budgets. But since then, only one best picture has cost more than $100 million.
And that, trivia, was Oppenheimer. Yeah. And finally, Six Flags just destroyed its most epic roller coaster, the Kingda Ka. This thing went up almost 500 feet and then dropped directly down. It's like half the height of the Empire State Building. There's video online of it being demolished. Six Flags, get this, they thought it wasn't big and scary enough.
They're actually building a record-breaking new roller coaster, although the stock fell because investors are like, won't believe it when we see it. Like multi-record-breaking, according to the company. Now time for the best fact yet. This one whipped up by Jack and me for T-Boy Tuesday. What do we got, Jack? Get this. Today is Mardi Gras, which is French for Fat Tuesday.
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Chapter 5: What are the potential risks associated with Trump’s crypto fund?
Chapter 6: What is the significance of marketing targeted at men for toilet paper?
If you got the best fact yet, send it in to us and we'll get your voice on the pod.
But besties, before we go, you look fantastic.
And especially you, Jack, you are glowing right now and you performed fantastically on today's show. That was amazing. Thank you very much. If I'm glowing, it's because I'm happy to be back. And I'm just happy to be a father of three. It feels really awesome. Yeah, can we pause the pod for a sec and just acknowledge what's going on here? Jack's family is three babies now.
They just delivered one a week ago. They're having a fun time and they're smiling the whole time doing it. And it's just really fun to watch you guys thriving in this moment, Jack. Thank you, Nick. Spoken like a true pot father. If you know, you know. Jack and I will see you tomorrow. Great to be back, besties.
And before we go, what are the odds? Happy birthday to the legendary Yeti, Alex Kravici-Kramer, also known as Jack's wonderful wife.
Her birthday was yesterday, actually. And she was magnificent in the delivery room. And I actually meant to say, Jack is Alex's wonderful husband. Keep crushing it, Alex. And a happy birthday, bon anniversaire to Coco Flageolet from France, living in the Presidio. Happy 29th birthday to Derek Liu in San Francisco, California. And Pruthu Patel is turning 30 years old in Cannon, Ohio.
Her husband actually has a special surprise for her. Should we share it here? He's coming to New York this weekend to visit you. He's already packed and he can't wait to see you. And happy birthday to William Slade, who turned 10 in Geneva, Illinois. And a happy belated to Hudson Harris, who turned eight years old up in lovely Kennebunk, Maine.
Happy birthday to Caitlin Reese in Chandler, Arizona, who is crushing it at her new job. Derek Borilski down in Denver is a new dad and just celebrated the best birthday yet. And happy 13th birthday to Safiya Ali in Atlanta, Georgia. And to anyone else celebrating something today, make it a T-boy. Celebrate the wins. This is Jack. Nick and I both own stock in Robinhood.
We both own some Bitcoin and Ethereum, and we both own ETFs of the S&P 500.
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