The Best One Yet

🇮🇹 “Bezos Da Vinci” — Venice’s Amazonian history. Nike’s Snoafer bet. NYC’s Socialist (Maybe) Mayor.

27 Jun 2025

Contributed by Lukas

Jeff Bezos is getting married in Venice… but did ya know Venice was the Amazon of the Old World?Ni...

🪩 “Mile High Upgrade” — Pan Am’s comeback. Apple’s Brad Pitt F1 pop. PeaceAI’s war-predictor.

26 Jun 2025

Contributed by Lukas

Pan Am Airlines is back after 34 years, but with a hotel, theater, & cafe… Because Brands >...

🧢 “To Dad, Love A.I.” – Fathers’ D’AI. Gucci’s Ozempic perfume. Big Concrete’s IPO.

25 Jun 2025

Contributed by Lukas

America’s biggest cement business just went public… because commodities don’t exist.Perfume sa...

🛢️ “‘Bottlenecking” — Iran’s Strait of Hormuz. Tesla’s robotaxi vs. Waymo. Dallas Cheerleaders’ 400% pay raise.

24 Jun 2025

Contributed by Lukas

The most important economic part of the War in Iran? The Strait of Hormuz… It controls 20% of eart...

🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.

23 Jun 2025

Contributed by Lukas

The hot new real estate trend is giant surf parks… Wave Pools borrowed the biz model of golf.117 e...

👾 “Reddit vs AI” — Our Interview with Reddit CEO Steve Huffman

20 Jun 2025

Contributed by Lukas

Reddit… it’s the most important company in social media right now, because it’s the most diffe...

🏒 “Less Taxes, More Trophies” — Florida’s hockey strategy. Chase Sapphire’s $795 fee. Roblox’s Farmville 2.0.

18 Jun 2025

Contributed by Lukas

The Chase Sapphire Reserve card jacked up its fee to $795… so we did the aluminum math.Why is Flor...

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

17 Jun 2025

Contributed by Lukas

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.Trump disclosed...

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

16 Jun 2025

Contributed by Lukas

The best player in the NBA Finals wears Converse… so they launched a sneaker dating show?War in th...

🧸 Beanie Babies: The Cutest Boom, Bubble & Bust

14 Jun 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Beanie Babies — t...

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

13 Jun 2025

Contributed by Lukas

Rolex sales are jumping… because women are giving them as engagement rings (watches?).Home Depot’...

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

12 Jun 2025

Contributed by Lukas

The US and China trade deal looks more like a trade dud… because of China’s Infinity Stones.When...

🍼 “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

11 Jun 2025

Contributed by Lukas

What if every newborn got a $1K stock account?... If the budget bill passes, that’s happening.Why ...

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

10 Jun 2025

Contributed by Lukas

Apple’s biggest event of the year was all about “liquid”… And Apple lost $90B in 9 minutes.B...

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

09 Jun 2025

Contributed by Lukas

From power couple to cat fight, we now have Elon’s riches vs. Trump’s power… so we predict who...

🎮 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

06 Jun 2025

Contributed by Lukas • Default Dataset

Nintendo’s Switch 2 release caused chaos worldwide… because of Paul Rudd.Retirement accounts hav...

👻 “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

05 Jun 2025

Contributed by Lukas • Default Dataset

Spirit Halloween cancelled their summer costume preview… because the trade war has a tail.A record...

☀️“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s tudum trailers. Dr. Squatch’s standup comedy.

04 Jun 2025

Contributed by Lukas • Default Dataset

The most trusted news brand in America? It’s… The Weather Channel (for the 4th straight year).Ne...

👠 “Dude of Wall Street” — Steve Madden’s podcast pop. Costco’s gas biz. Ukraine’s Spider Web attack.

03 Jun 2025

Contributed by Lukas • Default Dataset

Steve Madden’s controversial founder boosted the stock 25% last week… because of a podcast inter...

🏡 “She’s Zexting Me” — Zillow’s gossip pop. David’s $725M protein bar. Circle’s stablecoin IPO.

02 Jun 2025

Contributed by Lukas • Default Dataset

Zillow stock has surged 70% in the last year… because house gossip is good.David is a very high-pr...

You Might Enjoy: The Big Flop

31 May 2025

Contributed by Lukas • Default Dataset

On each episode of Wondery’s podcast The Big Flop, comedians join host Misha Brown to chronicle on...

🧴 “Rhode to Riches” — Hailey Bieber’s $1B deal. The NYT’s Alexa+. Supreme Tariff Court.

30 May 2025

Contributed by Lukas • Default Dataset

Elf Beauty is buying Hailey Bieber’s Rhode for $1B… with a trick from Elvis Presley.The NYT hook...

👔 “Chrome Collar Jobs” — AI Agent workforce. Bachan’s viral BBQ. Urban Outfitters’ all-time-high.

29 May 2025

Contributed by Lukas • Default Dataset

Anthropic’s CEO says White Collar jobs will disappear in 5 years… so we’ll tell you how to pre...

🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.

28 May 2025

Contributed by Lukas • Default Dataset

Strava hit a $2B valuation… because running apps are the new social media.Nuclear stocks just surg...

👺 “Nightime beast, daytime beauty” — The Ugly Beauty trend. Hot Debt Summer. Lilo & Stitch’s recipe.

27 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🌎 Google Maps: The Actual ‘Everything App’

26 May 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When out-of-work co...

✊ “The Leaders Pod” — Our 3 Best Stories on Legendary Business Leaders

23 May 2025

Contributed by Lukas • Default Dataset

Heading into Memorial Day weekend, we whipped up the top pop-biz stories about legendary business le...

🍹 “The Drink of the Summer” — 2025’s beach booze. Warby’s Google glasses vs. OpenAI-phone. Toyota’s Rav4 Revolution.

22 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

21 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

20 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

19 May 2025

Contributed by Lukas • Default Dataset

TBOY bi-annual survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_3qlyZFxoJvFhFaeLululem...

🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral

17 May 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/In a high-end bouti...

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

16 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

15 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast...

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

14 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-y...

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

13 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

12 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

10 May 2025

Contributed by Lukas • Default Dataset

https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsBuy your tickets with that link 👆...

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

09 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW  https://www.axs.com/events/949346/the-best-...

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

08 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

07 May 2025

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

06 May 2025

Contributed by Lukas • Default Dataset

Hollywood just entered the Trade War… starring the 1st ever digital tariff (100% on Wicked 2).Warr...

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

05 May 2025

Contributed by Lukas • Default Dataset

Sam Altman is scanning eyeballs to verify Tinder dates… but the bigger story is the End of Passwor...

🥤 Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed

03 May 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/The cream-topped, d...

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

02 May 2025

Contributed by Lukas • Default Dataset

Luxury cars are adding wild mindful wellness features… But will anyone pay for an in-car spa?Elon ...

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

01 May 2025

Contributed by Lukas • Default Dataset

Pizza explains the Trade War… Delivery pizza is tariff-proof, but frozen pizza is recession-proof....

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

30 Apr 2025

Contributed by Lukas • Default Dataset

Lyft dropped the wildest CEO letter ever… and it includes “Enshitiffication” and “Falcon Mod...

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

29 Apr 2025

Contributed by Lukas • Default Dataset

The trade war inadvertently created a $1K Baby Tax… So we predict a “family exemption.”Star Wa...

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

28 Apr 2025

Contributed by Lukas • Default Dataset

Jeff Bezos’ secret electric car launched… It’s $20k, anti-Tesla, and inspired by the Amish.100...

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

25 Apr 2025

Contributed by Lukas • Default Dataset

Since the Pope passed, streaming of “Conclave” is up 3,200%... It’s the power of Shelf IP.Uber...

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

24 Apr 2025

Contributed by Lukas • Default Dataset

Trump’s de-escalating his trade war with China… because of a warning about “empty shelves”.K...

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

23 Apr 2025

Contributed by Lukas • Default Dataset

Cluely’s founders got suspended for building an AI cheating app… but now it’s venture backed.H...

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

22 Apr 2025

Contributed by Lukas • Default Dataset

How do you get someone to learn everyday? Make it addictive… in a good way. Luis von Ahn has maste...

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

21 Apr 2025

Contributed by Lukas • Default Dataset

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get politica...

🐣 Peeps: A Backroom Marshmallow Mystery

18 Apr 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Roscoe Rodda was in...

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

17 Apr 2025

Contributed by Lukas • Default Dataset

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.China just st...

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

16 Apr 2025

Contributed by Lukas • Default Dataset

Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments.60% of C...

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

15 Apr 2025

Contributed by Lukas • Default Dataset

Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants.Mole...

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

14 Apr 2025

Contributed by Lukas • Default Dataset

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#F...

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

11 Apr 2025

Contributed by Lukas • Default Dataset

Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama.Versace was just...

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

10 Apr 2025

Contributed by Lukas • Default Dataset

Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game?The Masters...

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

09 Apr 2025

Contributed by Lukas • Default Dataset

Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood.The #1 win...

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

08 Apr 2025

Contributed by Lukas • Default Dataset

Should you buy the stock dip?... The best way to decide is with our stock Time Machine.Artipope just...

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

07 Apr 2025

Contributed by Lukas • Default Dataset

Stocks fell 10% Thurs/Fri, now this trade war could trigger a global recession… a “Pan-cession.”...

📱 iPhone: The Device Steve Jobs Didn’t Want To Build

05 Apr 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Before 2007, mobile...

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

04 Apr 2025

Contributed by Lukas • Default Dataset

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.The bes...

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

03 Apr 2025

Contributed by Lukas • Default Dataset

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost ...

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

02 Apr 2025

Contributed by Lukas • Default Dataset

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline?...

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.

01 Apr 2025

Contributed by Lukas • Default Dataset

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat.The #1 term...

🙂 “South Park me” — ChatGPT’s animation studio. CoreWeave’s Snow White IPO. SoulCycle’ Fashion Stores

31 Mar 2025

Contributed by Lukas • Default Dataset

ChatGPT’s servers “melted” because of its new feature… Steal from every movie studio.SoulCyc...

🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

28 Mar 2025

Contributed by Lukas • Default Dataset

Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “...

🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.

27 Mar 2025

Contributed by Lukas • Default Dataset

A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%.Sesame St...

🎟️ “Inside StubHub” — The Ticket IPO. Napster’s $200M comeback. 23&Me’s DNA drama.

26 Mar 2025

Contributed by Lukas • Default Dataset

StubHub is the #1 secondary ticket marketplace… but the biz totally depends on scalpers.Napster st...

💁‍♀️ “Boy Sober” — The No-Marriage Economy. Arizona’s Crazy Rich Asians. Snow White & The 7 Debacles.

25 Mar 2025

Contributed by Lukas • Default Dataset

Single women who don’t want marriage are a new economic force… they’re “Boy Sober.”Foreign...

🚗 “Why Elon should sell” — The Tesla solution. Boston Celtics’ fine print. Fashion coffee chains

24 Mar 2025

Contributed by Lukas • Default Dataset

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution.Why the...

🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever

22 Mar 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/If you currently ow...

🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.

21 Mar 2025

Contributed by Lukas • Default Dataset

Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of ...

🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.

20 Mar 2025

Contributed by Lukas • Default Dataset

Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House.The...

👿 “Don’t Pick Duke” — March Madness investing advice. Google’s biggest acquisition. Corporate Nickname Curse.

19 Mar 2025

Contributed by Lukas • Default Dataset

Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing.Google is buying...

👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.

18 Mar 2025

Contributed by Lukas • Default Dataset

Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella.Apple q...

🥱 “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

17 Mar 2025

Contributed by Lukas • Default Dataset

5 Hour Energy owns 90% of the market… which is why this energy shot got sued.The company behind Po...

💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories

14 Mar 2025

Contributed by Lukas • Default Dataset

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3...

☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.

13 Mar 2025

Contributed by Lukas • Default Dataset

266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity.A secret Nor...

🏒 “Hockey Fight” — Canada’s electric weapon. MrBeast’s chocolate surprise. Southwest’s Godfather fee.

12 Mar 2025

Contributed by Lukas • Default Dataset

The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey...

📉 “Worst Drop Since ‘22” — The crazy recession theory. Skype’s audio logo. Touchland’s viral hand sanitizer.

11 Mar 2025

Contributed by Lukas • Default Dataset

Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept”To...

🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.

10 Mar 2025

Contributed by Lukas • Default Dataset

The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.The South By Southwest tec...

💤 “Snooze Pod” — We read Warren Buffett’s Shareholder Letter (to put you to sleep) 😴

08 Mar 2025

Contributed by Lukas • Default Dataset

Since we all lose an hour of sleep during Daylight Savings tonight, we whipped up a podcast to help ...

🧱 “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.

07 Mar 2025

Contributed by Lukas • Default Dataset

Mattel is launching their own version of LEGO bricks… What will win, brand or price?Utah will make...

🧃 “Hold the caffeine” — Four Loko’s return. Europe’s military stocks. Warren Buffett’s fave biz.

06 Mar 2025

Contributed by Lukas • Default Dataset

Four Loko is the #1 malt liquor in America… thanks to the Japanese philosophy of Misogi.European s...

💥 “ESPN Rizzzz” — Gen Z’s SportsCenter. Silverado’s tariff explainer. Boba Ice Cream IPO.

05 Mar 2025

Contributed by Lukas • Default Dataset

ESPN just launched a Gen Z SportsCenter on Disney+… “SC+” is a playbook for youth content.The ...

💩 “TP’s wet disruptor” — Dude Wipes’ rise. America’s 1st Crypto Fund. The Biz of Breakups.

04 Mar 2025

Contributed by Lukas • Default Dataset

Dude Wipes hit $200M in sales… because they saw an opportunity in 1 stat about toilet paper.Trump ...

🌆 Sesame Street: The Trojan Horse of TV

03 Mar 2025

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Once upon a time, A...

🏠 “The Housing Pod” — Our 3 Best Stories on the Housing Market

28 Feb 2025

Contributed by Lukas • Default Dataset

Our 3rd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories about the housing ma...

🚀 “The Hacks Pod” — Our 3 Best Stories on Innovation Hacks

27 Feb 2025

Contributed by Lukas • Default Dataset

Our 2nd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories on growth hacks from...

💑 “The Parenting Pod” — Our 3 Best Pop-Biz Stories on Parenting

26 Feb 2025

Contributed by Lukas • Default Dataset

Our 1st Bonus Pod during our Paternity Week is on 3 of our best business stories on parenting from t...

👶 “IBO: Initial Baby Offering” — Podcast Update…

25 Feb 2025

Contributed by Lukas • Default Dataset

We’re dropping 5 bonus podcasts over the next few days because… Jack’s got a brand new beautif...

👛 “The ROI on the IRS” — America’s 12x tax return. Alani Nu’s $2B hot girl drink. Alibaba’s new religion.

24 Feb 2025

Contributed by Lukas • Default Dataset

Energy drink Alani Nu sold to Celsius for $1.8B… so we explain how to pick an acquisition price.Al...

🍸“The Spy Who Primed Me” — James Bond’s Amazon deal. Microsoft’s quantum leap. OpenTable vs Resy.

21 Feb 2025

Contributed by Lukas • Default Dataset

James Bond’s creative control was just acquired by Amazon… so we need to talk about “Infinite ...

🏒 “Hockey War” — NHL’s USA vs Canada win. Botox Bars everywhere. Meta’s undersea cable.

20 Feb 2025

Contributed by Lukas • Default Dataset

Tonight’s NHL game is USA vs Canada… it’s a geopolitical battle, so tix hit Super Bowl prices....

🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

19 Feb 2025

Contributed by Lukas • Default Dataset

Nike just partnered with Skims… but has Kim stretched Skims too far?Protector just launched an Ube...

Activity Overview

🇮🇹 “Bezos Da Vinci” — Venice’s Amazonian history. Nike’s Snoafer bet. NYC’s Socialist (Maybe) Mayor.

🪩 “Mile High Upgrade” — Pan Am’s comeback. Apple’s Brad Pitt F1 pop. PeaceAI’s war-predictor.

🧢 “To Dad, Love A.I.” – Fathers’ D’AI. Gucci’s Ozempic perfume. Big Concrete’s IPO.

🛢️ “‘Bottlenecking” — Iran’s Strait of Hormuz. Tesla’s robotaxi vs. Waymo. Dallas Cheerleaders’ 400% pay raise.

🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.

👾 “Reddit vs AI” — Our Interview with Reddit CEO Steve Huffman

🏒 “Less Taxes, More Trophies” — Florida’s hockey strategy. Chase Sapphire’s $795 fee. Roblox’s Farmville 2.0.

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

🧸 Beanie Babies: The Cutest Boom, Bubble & Bust

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

🍼 “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

🎮 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

👻 “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

☀️“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s tudum trailers. Dr. Squatch’s standup comedy.

👠 “Dude of Wall Street” — Steve Madden’s podcast pop. Costco’s gas biz. Ukraine’s Spider Web attack.

🏡 “She’s Zexting Me” — Zillow’s gossip pop. David’s $725M protein bar. Circle’s stablecoin IPO.

You Might Enjoy: The Big Flop

🧴 “Rhode to Riches” — Hailey Bieber’s $1B deal. The NYT’s Alexa+. Supreme Tariff Court.

👔 “Chrome Collar Jobs” — AI Agent workforce. Bachan’s viral BBQ. Urban Outfitters’ all-time-high.

🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.

👺 “Nightime beast, daytime beauty” — The Ugly Beauty trend. Hot Debt Summer. Lilo & Stitch’s recipe.

🌎 Google Maps: The *Actual* ‘Everything App’

✊ “The Leaders Pod” — Our 3 Best Stories on Legendary Business Leaders

🍹 “The Drink of the Summer” — 2025’s beach booze. Warby’s Google glasses vs. OpenAI-phone. Toyota’s Rav4 Revolution.

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

🥤 Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

🐣 Peeps: A Backroom Marshmallow Mystery

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

📱 iPhone: The Device Steve Jobs Didn’t Want To Build

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.

🙂 “South Park me” — ChatGPT’s animation studio. CoreWeave’s Snow White IPO. SoulCycle’ Fashion Stores

🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.

🎟️ “Inside StubHub” — The Ticket IPO. Napster’s $200M comeback. 23&Me’s DNA drama.

💁‍♀️ “Boy Sober” — The No-Marriage Economy. Arizona’s Crazy Rich Asians. Snow White & The 7 Debacles.

🚗 “Why Elon should sell” — The Tesla solution. Boston Celtics’ fine print. Fashion coffee chains

🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever

🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.

🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.

🌎 Google Maps: The Actual ‘Everything App’