The Best One Yet

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

21 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

Tue, 20 May 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

20 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

Mon, 19 May

Contributed by Lukas • Default Dataset

TBOY bi-annual survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_3qlyZFxoJvFhFaeLululem...

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

19 May 2025

Contributed by Lukas

TBOY bi-annual survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_3qlyZFxoJvFhFaeLululem...

🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral

Sat, 17 May

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/In a high-end bouti...

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

Fri, 16 May

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

16 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

Thu, 15 May 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

TBOY Live Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast...

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

15 May 2025

Contributed by Lukas

TBOY Live Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast...

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

Wed, 14 May

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-y...

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

14 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-y...

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

Tue, 13 May 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

13 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

Mon, 12 May

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

12 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

Sat, 10 May

Contributed by Lukas • Default Dataset

https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsBuy your tickets with that link 👆...

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

10 May 2025

Contributed by Lukas

https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsBuy your tickets with that link 👆...

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

Fri, 09 May

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW  https://www.axs.com/events/949346/the-best-...

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

09 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW  https://www.axs.com/events/949346/the-best-...

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

Thu, 08 May 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

08 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

Wed, 07 May

Contributed by Lukas • Default Dataset

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

07 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-po...

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

Tue, 06 May 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Hollywood just entered the Trade War… starring the 1st ever digital tariff (100% on Wicked 2).Warr...

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

06 May 2025

Contributed by Lukas

Hollywood just entered the Trade War… starring the 1st ever digital tariff (100% on Wicked 2).Warr...

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

Mon, 05 May

Contributed by Lukas • Default Dataset

Sam Altman is scanning eyeballs to verify Tinder dates… but the bigger story is the End of Passwor...

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

05 May 2025

Contributed by Lukas

Sam Altman is scanning eyeballs to verify Tinder dates… but the bigger story is the End of Passwor...

🥤 Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed

Sat, 03 May

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/The cream-topped, d...

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

Fri, 02 May

Contributed by Lukas • Default Dataset

Luxury cars are adding wild mindful wellness features… But will anyone pay for an in-car spa?Elon ...

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

02 May 2025

Contributed by Lukas

Luxury cars are adding wild mindful wellness features… But will anyone pay for an in-car spa?Elon ...

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Thu, 01 May 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Pizza explains the Trade War… Delivery pizza is tariff-proof, but frozen pizza is recession-proof....

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

01 May 2025

Contributed by Lukas

Pizza explains the Trade War… Delivery pizza is tariff-proof, but frozen pizza is recession-proof....

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

Wed, 30 Apr

Contributed by Lukas • Default Dataset

Lyft dropped the wildest CEO letter ever… and it includes “Enshitiffication” and “Falcon Mod...

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

30 Apr 2025

Contributed by Lukas

Lyft dropped the wildest CEO letter ever… and it includes “Enshitiffication” and “Falcon Mod...

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

Tue, 29 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

The trade war inadvertently created a $1K Baby Tax… So we predict a “family exemption.”Star Wa...

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

29 Apr 2025

Contributed by Lukas

The trade war inadvertently created a $1K Baby Tax… So we predict a “family exemption.”Star Wa...

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

Mon, 28 Apr

Contributed by Lukas • Default Dataset

Jeff Bezos’ secret electric car launched… It’s $20k, anti-Tesla, and inspired by the Amish.100...

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

28 Apr 2025

Contributed by Lukas

Jeff Bezos’ secret electric car launched… It’s $20k, anti-Tesla, and inspired by the Amish.100...

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

Fri, 25 Apr

Contributed by Lukas • Default Dataset

Since the Pope passed, streaming of “Conclave” is up 3,200%... It’s the power of Shelf IP.Uber...

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

25 Apr 2025

Contributed by Lukas

Since the Pope passed, streaming of “Conclave” is up 3,200%... It’s the power of Shelf IP.Uber...

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

Thu, 24 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Trump’s de-escalating his trade war with China… because of a warning about “empty shelves”.K...

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

24 Apr 2025

Contributed by Lukas

Trump’s de-escalating his trade war with China… because of a warning about “empty shelves”.K...

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

Wed, 23 Apr

Contributed by Lukas • Default Dataset

Cluely’s founders got suspended for building an AI cheating app… but now it’s venture backed.H...

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

23 Apr 2025

Contributed by Lukas

Cluely’s founders got suspended for building an AI cheating app… but now it’s venture backed.H...

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

Tue, 22 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

How do you get someone to learn everyday? Make it addictive… in a good way. Luis von Ahn has maste...

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

22 Apr 2025

Contributed by Lukas

How do you get someone to learn everyday? Make it addictive… in a good way. Luis von Ahn has maste...

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

Mon, 21 Apr

Contributed by Lukas • Default Dataset

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get politica...

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

21 Apr 2025

Contributed by Lukas

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get politica...

🐣 Peeps: A Backroom Marshmallow Mystery

Fri, 18 Apr

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Roscoe Rodda was in...

🐣 Peeps: A Backroom Marshmallow Mystery

18 Apr 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Roscoe Rodda was in...

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

Thu, 17 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.China just st...

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

17 Apr 2025

Contributed by Lukas

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.China just st...

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

Wed, 16 Apr

Contributed by Lukas • Default Dataset

Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments.60% of C...

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

16 Apr 2025

Contributed by Lukas

Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments.60% of C...

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

Tue, 15 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants.Mole...

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

15 Apr 2025

Contributed by Lukas

Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants.Mole...

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

Mon, 14 Apr

Contributed by Lukas • Default Dataset

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#F...

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

14 Apr 2025

Contributed by Lukas

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#F...

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

Fri, 11 Apr

Contributed by Lukas • Default Dataset

Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama.Versace was just...

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

11 Apr 2025

Contributed by Lukas

Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama.Versace was just...

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

Thu, 10 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game?The Masters...

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

10 Apr 2025

Contributed by Lukas

Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game?The Masters...

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

Wed, 09 Apr

Contributed by Lukas • Default Dataset

Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood.The #1 win...

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

09 Apr 2025

Contributed by Lukas

Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood.The #1 win...

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

Tue, 08 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Should you buy the stock dip?... The best way to decide is with our stock Time Machine.Artipope just...

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

08 Apr 2025

Contributed by Lukas

Should you buy the stock dip?... The best way to decide is with our stock Time Machine.Artipope just...

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

Mon, 07 Apr

Contributed by Lukas • Default Dataset

Stocks fell 10% Thurs/Fri, now this trade war could trigger a global recession… a “Pan-cession.”...

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

07 Apr 2025

Contributed by Lukas

Stocks fell 10% Thurs/Fri, now this trade war could trigger a global recession… a “Pan-cession.”...

📱 iPhone: The Device Steve Jobs Didn’t Want To Build

Sat, 05 Apr

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Before 2007, mobile...

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

Fri, 04 Apr

Contributed by Lukas • Default Dataset

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.The bes...

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

04 Apr 2025

Contributed by Lukas

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.The bes...

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

Thu, 03 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost ...

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

03 Apr 2025

Contributed by Lukas

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost ...

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

Wed, 02 Apr

Contributed by Lukas • Default Dataset

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline?...

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

02 Apr 2025

Contributed by Lukas

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline?...

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.

Tue, 01 Apr 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat.The #1 term...

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.

01 Apr 2025

Contributed by Lukas

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat.The #1 term...

🙂 “South Park me” — ChatGPT’s animation studio. CoreWeave’s Snow White IPO. SoulCycle’ Fashion Stores

Mon, 31 Mar

Contributed by Lukas • Default Dataset

ChatGPT’s servers “melted” because of its new feature… Steal from every movie studio.SoulCyc...

🙂 “South Park me” — ChatGPT’s animation studio. CoreWeave’s Snow White IPO. SoulCycle’ Fashion Stores

31 Mar 2025

Contributed by Lukas

ChatGPT’s servers “melted” because of its new feature… Steal from every movie studio.SoulCyc...

🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

Fri, 28 Mar

Contributed by Lukas • Default Dataset

Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “...

🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

28 Mar 2025

Contributed by Lukas

Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “...

🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.

Thu, 27 Mar 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%.Sesame St...

🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.

27 Mar 2025

Contributed by Lukas

A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%.Sesame St...

🎟️ “Inside StubHub” — The Ticket IPO. Napster’s $200M comeback. 23&Me’s DNA drama.

Wed, 26 Mar

Contributed by Lukas • Default Dataset

StubHub is the #1 secondary ticket marketplace… but the biz totally depends on scalpers.Napster st...

🎟️ “Inside StubHub” — The Ticket IPO. Napster’s $200M comeback. 23&Me’s DNA drama.

26 Mar 2025

Contributed by Lukas

StubHub is the #1 secondary ticket marketplace… but the biz totally depends on scalpers.Napster st...

💁‍♀️ “Boy Sober” — The No-Marriage Economy. Arizona’s Crazy Rich Asians. Snow White & The 7 Debacles.

Tue, 25 Mar 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Single women who don’t want marriage are a new economic force… they’re “Boy Sober.”Foreign...

💁‍♀️ “Boy Sober” — The No-Marriage Economy. Arizona’s Crazy Rich Asians. Snow White & The 7 Debacles.

25 Mar 2025

Contributed by Lukas

Single women who don’t want marriage are a new economic force… they’re “Boy Sober.”Foreign...

🚗 “Why Elon should sell” — The Tesla solution. Boston Celtics’ fine print. Fashion coffee chains

Mon, 24 Mar

Contributed by Lukas • Default Dataset

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution.Why the...

🚗 “Why Elon should sell” — The Tesla solution. Boston Celtics’ fine print. Fashion coffee chains

24 Mar 2025

Contributed by Lukas

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution.Why the...

🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever

Sat, 22 Mar

Contributed by Lukas • Default Dataset

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/If you currently ow...

🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.

Fri, 21 Mar

Contributed by Lukas • Default Dataset

Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of ...

🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.

21 Mar 2025

Contributed by Lukas

Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of ...

🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.

Thu, 20 Mar 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House.The...

🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.

20 Mar 2025

Contributed by Lukas

Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House.The...

👿 “Don’t Pick Duke” — March Madness investing advice. Google’s biggest acquisition. Corporate Nickname Curse.

Wed, 19 Mar

Contributed by Lukas • Default Dataset

Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing.Google is buying...

👿 “Don’t Pick Duke” — March Madness investing advice. Google’s biggest acquisition. Corporate Nickname Curse.

19 Mar 2025

Contributed by Lukas

Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing.Google is buying...

👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.

Tue, 18 Mar 2025 07:01:00 -0000

Contributed by Lukas • Default Dataset

Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella.Apple q...

👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.

18 Mar 2025

Contributed by Lukas

Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella.Apple q...

🥱 “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

Mon, 17 Mar

Contributed by Lukas • Default Dataset

5 Hour Energy owns 90% of the market… which is why this energy shot got sued.The company behind Po...

Activity Overview

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

🥤 Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

🐣 Peeps: A Backroom Marshmallow Mystery

🐣 Peeps: A Backroom Marshmallow Mystery

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

📱 iPhone: The Device Steve Jobs Didn’t Want To Build

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.