Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
Thu, 20 Feb 2025 09:00:00 -0000
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27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You’ll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI. In this episode, Hala will discuss: (00:00) Introduction (01:15) Dean Graziosi on the Evolution of Entrepreneurship (03:46) AI's Role in Lowering Barriers for Entrepreneurs (12:20) AI as a Personal Assistant for Content Creation (15:54) AI's Impact on Creativity and the Future of Work (19:22) Leveraging AI for Marketing and Public Relations (24:45) Maximizing Content with AI (25:23) The Human Touch in AI Content (28:00) Tom Bilyeu on AI and Content Creation (35:01) Reid Hoffman on AI Agents (38:32) Future Predictions and Trust in AI Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5 YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0 YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset.
Chapter 1: What is the main topic of this episode?
The Yap Creator Series is proudly sponsored by Opusclip, a tool that has tripled our video output and efficiency at Yap Media. A couple months ago, we decided to give Opusclip a try, and I have to say, I've been totally amazed by how much time it's saved us. Before we found Opusclip, editing felt like a never-ending mountain of work. It was time-consuming, repetitive, and pretty damn draining.
Hello, young and profiters. Welcome to the sixth and final episode of the Yap Creator Series presented by Opusclip. In this series, we're diving deep into the art and science of content creation, how to create, connect, and thrive as a modern day creator. We're finishing up this series with a look into the brave new world of AI content creation.
But since we started using Opusclip, everything's changed. Editing is faster, easier, and believe it or not, my team says it's fun. Imagine you've just wrapped up shooting a long day of content. You're sitting at your desk, staring at hours of raw footage and feeling that familiar wave of overwhelm.
In this episode, we'll dive into some practical AI strategies that can help you unlock your creative potential. And you'll hear from Yap guests like Dean Graziosi, Tom Bilyeu, Jen Gottlieb, and Reid Hoffman about how they think AI will remake content creation and entrepreneurship in the future. Let's start off with this hard truth.
You know, going through all those clips, searching for that perfect moment, wishing you had more time to just shoot more content and be creative. But that's where Opus Clip comes in. It does all the heavy lifting with its AI-powered Clip Anything tool. All that hard work is taken care of.
You click a button and Opus Clip starts working its magic, automatically scanning your footage and pulling out those viral highlights, key moments, and hidden gems. It can even automatically include B-roll. It's not just about finding the best clips. It's about saving you time and making the process smoother. Plus, the videos look amazing. Our videos are looking better than ever.
If you want to be an entrepreneur and a content creator in 2025, you have to learn how to use AI tools. It's no longer an optional feature or nice to have capability. You need to know how to use AI and how to figure out how it can best help your business. AI has already transformed entrepreneurship in recent years.
Today, AI and other online technologies have made it possible for people to start a business in a matter of hours with minimal upfront costs. Dean Graziosi, the iconic entrepreneur, business expert, and co-founder of Mastermind reminded me recently of how far we've come as entrepreneurs over just this current century.
It is way better than what we could have created from scratch. If you're ready to create smarter, not harder, try Opus Clip for free at opus.pro slash clip anything. That's opus.pro slash clip anything. And trust me, you'll never want to go back to the old way of editing. Hello, young and profiters. Welcome to the sixth and final episode of the Yap Creator Series presented by Opusclip.
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Chapter 2: How has AI lowered barriers for entrepreneurs?
Dean Graziosi, the iconic entrepreneur, business expert, and co-founder of Mastermind, reminded me recently of how far we've come as entrepreneurs over just this current century.
When I started 27 years ago, listen to this, Hala, I had to produce an infomercial because there was no internet. People are like, why did you do infomercials? Because I'm old. There was no internet. So I had to produce an infomercial, which was $150,000. And I used credit cards to get half that done. I had to get product built. This was when there was DVDs and cassette tapes
I'm like, no. People who use AI the right way will take your job or take your career. That's all it is. It's not stealing your job. And everything new, maybe not for a younger generation, but everything new for a little bit older generation thinks it's the end of the world.
and booklets, I had to get product printed and I had to put it in the warehouse and tapes and DVDs. I had to hire a company to ship it. Then I had to pay $50,000 in TV media just to get a test. So I was in over $200,000 and I was selling a $37 course. Like my family's like, you're an idiot. Like how many of those $37 courses do you have to sell just to get your money back?
Like Dean said, AI is making some things exponentially easier. And if you aren't going to take advantage of that in your business, then you can bet that other entrepreneurs out there will be using it in theirs.
And because AI, along with the internet, cloud computing, and access to data, have made it easier than ever for people to start businesses, you can expect a jump in the number of solopreneurs and entrepreneurs in the years ahead as well.
All of that had to happen. Fast forward today. You could literally use AI to help you unlock your life experience to turn it into a coaching program or a course or a workshop or a monthly membership. You literally could do that in hours, right? You could get the framework of what you do. I would love to know your entrepreneurial journey. When I met you, you wanted to be an entrepreneur.
Peter Norvig, the former head of search at Google and an AI expert, told me about some of the advantages that he thinks AI savvy entrepreneurs will have in the years ahead, including an unprecedented opportunity to challenge much larger competitors and established brands.
Now you've got 60 or 80 employees and a thriving business. Yes. I would pay anything. I want to know your story. If you were 27 years ago, you'd have to do all things I did.
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Chapter 3: In what ways can AI serve as a personal assistant for content creation?
Absolutely.
Cool. So what are the ways that you advise that entrepreneurs use AI in the workplace right now?
And if you'd asked me two years ago, I would have said, oh, you know, all the AI is going to migrate to the big cloud providers because they're going to be the only ones that can build these large state-of-the-art models. But I think we're already going past that, right? So we're now seeing these much smaller open source models that are almost as good and that
uh i guess so you know you could help build uh prototype systems like that you can do research uh you can ask uh you know give me a summary of this topic what are the important things what do i need to know as you said creating artwork and so on if that's not a skill you have they can definitely help you do that looking for things that you don't know is useful.
you know, don't impose a barrier of huge upfront costs. So I think there's an opportunity, you know, yes, the big companies are going to get bigger because of this. But I think there's also this opportunity for the small opportunistic entrepreneur to say, here's an opening and I can move much faster than I could before. And I can build something and get it done and then have that available.
And so I think just being aware of what the possibilities are and having that as one of the things that you can call upon. It's not going to solve everything for you, but it just makes everything go a little bit faster.
Yeah. Do you think that AI is going to help accelerate income inequality?
As AI continues to advance, those who fail to adopt risk will fall behind their more tech-savvy competitors. But those who can figure out how to leverage AI effectively will have a major competitive advantage. Sal Khan, the founder of the Khan Academy, who's working with OpenAI to develop AI tools for teaching students, told me that AI is going to fundamentally change the nature of work.
I think it's kind of mixed. So any kind of software, any kind of goods with zero marginal cost tends to concentrate wealth in the hands of a few. And so that's definitely something to be worried about. With AI, we also have this aspect that the very largest models are big and expensive. They require big capital investments.
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Chapter 4: How does AI influence creativity and the future of work?
And you can literally just go in there and have it act as your personal content creator assistant. And it doesn't mean that it needs to write all of your stuff for you, but you can have it as your assistant, help you come up with ideas. help you come up with podcast ideas, names of episodes, different posts that you can do.
We use all kinds of different apps to crop our videos and make our reels and give us scripts for YouTube videos and YouTube ads and Facebook ads. The opportunities are endless. So we're doing actually monthly challenges where we're teaching just beginner beginners how to understand these technologies so they can slowly start to implement them into our business because we're still early.
And he imagines a future in which more people will be able to generate and test ideas than ever before. So I know one thing that you talked about in your book is how AI can potentially supercharge human creativity. Can you talk to us about some of the ways that you imagine it can do that?
The most of the world still doesn't understand this or know how to use it. And so if you could just get on board early, your business is going to skyrocket way faster than all the other ones that are going to eventually have to get on board because it's not going anywhere. In fact, the CEO of Google, did you hear this? Said that AI is more profound than fire and electricity. Wow.
Yeah. I mean, this is the other fear that folks have is that, I mean, I could go on to any of these generative AIs and say, hey, write a screenplay for me or create an art piece in the style of whatever. And it'll bam, it was just there. And so everyone's afraid, like, oh my God, this is the end of creativity. I'll say a couple of things.
So it's pretty awesome. I get that it's scary for some people, but also what's really important to remember is that AI is not necessarily going to take your job. However, maybe somebody that understands and knows how to use AI might. So it's important for everyone to start just learning, just playing. All you got to do is start playing with it.
One, this isn't the first time in history something like this has happened. And I write about this in my book, Brave New Words, is in the 19th century, when the camera came out, I am sure a lot of portrait artists said, oh my God, this is cheating. This thing, you just press a button. and it does essentially a real life picture of it, but all of the artistry is gone.
You don't have to become an expert right away, but just familiarize yourself with it. And if it can help you create content and take that fear out of the way of not knowing what to say and not knowing what to write, it can really be an amazing sidekick for you.
Now we know on one level that didn't happen. Maybe the people hiring a portrait artist to paint a portrait of them, maybe that market has declined a little bit because of the camera, but it didn't get rid of creativity. In fact, a whole new field, a new creative field, not only existed, but it democratized art in some ways where more people could do artistic things.
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Chapter 5: How can AI boost marketing and public relations?
A lot of people, they don't create it because they don't have the time, their schedule's too full, or they get set up and then their hour turns into 15 minutes because of all the other stuff they have to take care of, but the accountability. So our coach is actually now using some AI, using their own experience as marketers We'll create all of the content plans. And that's the hook.
It's a wide open ocean. And then people are starting to repurpose that content and use it all over the place. Because you can use a podcast content to turn it into text-based content. You can use it to turn it into social media clips, whether it's shorts or long-form video.
Whether it's a question you ask them that they can answer, whether it's finish the sentence, whether it's a framework. I have a few frameworks, like what I just showed you, the number and the emotional word. There's a hundred others. But we'll get them all planned out. And then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour.
And what's really cool is when you do podcasts, a lot of times people are doing them with other people like you and I are, and we're both going to push this on all our social profiles and we're both going to get play from this. So it's actually a really amazing win-win strategy for both of us, right? So companies are really pushing hard on podcasting and they're pushing really hard on AI.
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. It's like... I can't think of an analogy here, but it just gets us there faster. So we're no longer starting from zero. We're starting from maybe 60 or 70 and then our coaches will finish the rest.
What can they automate? And most people look at AI like, oh, I can use open AI to help write content and I can use them to figure out how to create images. But there's much more to AI from when we interviewed companies, a big portion of what they're looking to use AI from in a marketing standpoint is analytics.
Yeah, I love that. AI can also help you repurpose your content across different platforms, maximizing its reach and impact. For example, AI can help you take an audio podcast content and create text-based content, social media clips, videos, and more. And according to the online marketing guru, Neil Patel, this kind of content repurposing can be a game changer for marketing purposes.
How can you have AI analyze your analytics on a daily basis and tell you where the wastage is within your marketing campaigns and where you can cut costs and reallocate money? Because if you look at the biggest expense in marketing, it's not services. It's not writing a piece of content. It's actually spending money on paid advertising.
What are the biggest trends that you see this year in marketing?
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Chapter 6: How do experts predict the future of AI in content creation?
When I started, there were 400 podcasts. There's now 6 million podcasts. So it is just insane how many more podcasts. And I may have said 400,000 podcasts. So the world has just changed absolutely dramatically. And that's gonna keep happening where the format of a podcast itself is gonna get disrupted by somebody alone with an AI doing things that nobody's ever thought of before.
People will have access to the things that they want for far, far, far cheaper. Now that doesn't mean people won't find a way to peacock through other means because we will. Um, but especially when you throw in the mix brain computer interfaces, this is all going to get real weird.
There are already people that can play video games, like proper video games using just their brain computer interface.
And the difficulty of production, the friction of going from idea to execution is the current moat. That's gonna go away, which means this will be more like TikTok. So instead of there being a person that has a podcast, take a Rogan or something like that, instead of that person dominating the landscape,
Oh, my God. It's nuts. That is so nuts. And you were just saying when you first started 400,000 podcasts and everyone was telling you, you know, there's no chance it's already saturated. AI is going to make things even more saturated. So what is your perspective about the increased competition? And, you know, if there's even a point to participate, if there's going to be that much competition?
you're gonna have like, oh, one of his episodes might pop off, but somebody else is gonna release something else that's a totally unique format that nobody saw coming. And it'll just be like that. And people will just be scrolling onto the next, onto the next, onto the next. And that's gonna happen across everything.
Yeah.
So I think people make a mistake when they do preemptive quitting or preemptive strikes. The reality is you want to pay attention. You want to be at the cutting edge. You want to be integrating AI. Right now, AI is a phenomenal tool and it is a terrible master. So it's not going to be able to do things without humans yet. So people should be excited right now for this phase.
It's gonna happen across video game production, which I trust me, I have just as much anxiety as you. But the key is to adopt AI faster than the competition. And then just remember that,
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